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The  Service  Paper  of  The  Motion  Picture  Industry 


PICTURES  REVIEWED; 

boll  S  Coslello 
Meel  Frankenstein 


t 


Deep  Waters 
orfhwesl  Stampede 
liver  Twist 
The  Betrayal 
'he  Black  Arrow 


(NARLES   E.     CHICK-  LEWIS 
Editor  and  Publisher 


MAJORS  CLAIM  LEGAL  WEAPON 
IN  FIFTH  &  WALNUT  VICTORY 

NORTH  CENTRAL  ALLIED  TRIES 
VOLUNTARY  MEDIATION  SYSTEM 

FIGHT  TELECASTING  AROUSES 
EXHIBITORS  TO  COMPETITION 


REGULAH  TEATtPMESi 
Advance  Data  SeO        i^e  PSclure 

National  Newsre«l  Tfeea  -  Management 

Regional  Uevtsrml  »      Boo^ung  Guide 

Hollywood  Newsa'cci 


Bo<>king  Guide 


Entered  as  second  class  matter  February  20,  1940.  a' 
N  y.,  under  the  act  o{  March  3,  1879.  Published 
Review.  Inc..  1501  Broadway.  New  York  18,  N.  Y..  o. 


Post  OiTico 
ekiy  by  Shov, 
..  10  cents  a  topy 


k  irade 
a  rear. 


JULY  194^ 

Vol.  19'"  No. 


NATURE  BOY  DOES  IT  AGAIN! 


More  big  news  from  lightning  Leo 
While  the  eyes  of  the  industry  are  on 
the  sensational  N.  Y.  World  Premiere  of 
Irving  Berlin's  "EASTER  PARADE," 
another  big  M-G-M  Technicolor  hit  is 
the  talk  of  every  Film  Row.  The  Trade 
Shows  of  "A  DATE  WITH  JUDY" 
have  filled  exhibitor  hearts  with  glee. 
The  trade  papers  are  ecstatic.  Experi- 
enced showmen  predict  it  will  be  one  of 
the  greatest  fan  attractions  of  the  year. 


He's  so  full  of  Vitamin  M-G-M!  His  boxoffice  ap 
peal  is  drawing  millions  of  romantic  people  to 
"Homecoming,"  Frank  Capra's  "State  of  the  Union," 
"The  Pirate"  {Technicolor),  "Summer  Holiday" 
(Technicolor).  Now  comes  Irving  Berlin's  "Easter 
Parade"  and  "On  An  Island  With  You"  to  be  fol- 
lowed by  "A  Date  With  Judy,"  all  three  in  Techni- 
color,  and  plenty  more  all  through  the  summer. 


M-G-M  presents  "A  DATE  WITH  JUDY"  starring  WALLACE  BEERY,  JANE  POWELL,  ELIZABETH  TAYLOR,  CARMEN  MIRANDA, 
XAVIER  CUGAT  and  his  Orchestra,  ROBERT  STACK  •  Color  by  TECHNICOLOR  •  Screen  Play  by  Dorothy  Cooper  and  Dorothy 
Kingsley  •  Based  on  the  Characters  Created  by  Aleen  Leslie  •  Directed  by  RICHARD  THORPE  •  Produced  by  JOE  PASTERNAK. 
Carmen  Miranda  sings  "Cooking  With  Glass"  by  Ray  Gilbert  and  Luis  Oliveira,  and  "Cuanlo  Le  Casta"  by  Ray  Gilbert  and  Gabriel  Ruiz 


JUL -6  19^8  1^1 '13 

SHOWMEN^S  TRADE  REVIEW,  July  3,  1948  ^ 


3 


Tips  on  Pictures 


Just  in  case  the  word  hasn't  reached  you,  Columbia's 
"Fuller  Brush  Man"  is  doing  phenomenal  business  in 
every  situation  we  were  able  to  check.  Having  had  word 
from  two  important  circuits  on  the  business  they  were 
doing  with  this  picture,  we  thought  we'd  tap  some  other 
sources.  The  net  result  is  that  we  found  out  they  were 
all  doing  far-above-average  business  with  this  slapstick 
comedy. 

Another  picture  doing  phenomenal  business  at  N.  Y. 
Capitol  Theatre,  is  RKO's  "Fort  Apache."  So  much  so 
that  circuits  and  exhibitors  everywhere  should  pencil  it 
in  now  as  a  potential  top-grosser.  It  seems  hardly  likely 
that  its  early  business  will  taper  off.  On  the  contrary,  it 
is  our  prediction  that  it  will  increase  through  fine  word- 
of-mouth  and  as  publicity  and  newspaper  comment 
spreads  from  the  first-run  areas  into  the  grass  roots. 

Leo  the  Lion  has,  among  others,  two  that  sound  like 
big  money-makers,  "Easter  Parade"  and  "Date  With 
Judy."  The  former  opened  the  morning  this  was  written 
at  the  State  Theatre  here  on  Times  Square  and  the  line 
extended  down  Forty-Fifth  Street  as  far  as  we  could 
see.  Maybe  it  went  around  Sixth  Avenue.  The  line  must 
be  credited  to  a  terrific  ad  campaign  plus  a  magnetic, 
special  front  for  the  theatre,  which,  as  a  result  of  the 
premiere  of  "Easter  Parade,"  assumes  Broadway  "show- 
case" status.  The  State  must  now  be  rated  among  the 
topflight  picture  palaces  of  Manhattan's  main  stem. 
We  look  for  word-of -mouth  and  favorable  newspaper 
reviews  of  "Easter  Parade"  to  entrench  the  theatre  as 
a  first-run  "showcase." 

Twentieth-Fox  entry,  "Street  With  No  Name"  has 
all  the  earmarks  of  a  sleeper  geared  to  equal  the  business 
done  with  "House  on  92nd  St."  Tremendous  exploita- 
tion possibilities  aided  by  FBI  endorsement. 

Eagle  Lion  has  "Raw  Deal"  and  the  soon-to-come 
"Oliver  Twist,"  the  latter  highly  recommended  by  our 
own  very  discriminating  Jock  MacGregor  from  London. 
And  Jock  is  a  pretty  good  picker. 

Paramount's  "Emperor  Waltz"  is  rolling  up  good 
grosses  and  "Foreign  Affair"  shows  great  promise  on  the 
basis  of  its  reviews  and  the  local  ad  campaign. 


No  Push 


over 


It  was  beginning  to  look  as  though  all  an  exhibitor 
had  to  do  to  make  some  easy  dough  was  to  start  a  law- 
suit against  some  of  the  picture  companies  and  then  sit 
back  while  the  courts  found  in  his  favor.  The  outlook 


must  have  been  pretty  good  to  judge  by  the  number 
of  suits  started  or  threatened. 

But  it  seems  that  it  isn't  that  easy.  On  the  contrary, 
it  can  prove  to  be  rather  expensive  if  you  lose  one  of 
those  suits.  And  of  the  last  batch  tried  in  the  various 
Courts  the  decisions  have  been  against  the  plaintiffs. 

No  one  will  deny  that  some  of  the  suits  were  justified, 
but  we  doubt  if  even  the  most  severe  critic  of  our  in- 
dustry will  agree  that  all  of  them  were.  And  now  that 
the  courts  and  the  juries  seem  to  be  getting  a  better 
understanding  of  what  this  business  is  all  about,  the 
pushover  cases  are  turning  out  to  be  anything  else  but. 

If  you  should  be  thinking  about  starting  one  of  these 
law  suits  we  suggest  you  make  sure  you  are  completely 
justified.  You  might  also  weigh  the  costs  involved  if  you 
should  lose.  And  don't  let  an  ambitious  lawyer  tell  you 
it  will  be  a  pushover  just  because  a  couple  of  cases  years 
back  were  successful. 


ts  All  Very  Confusing 


Lots  of  exhibitors,  circuit  and  independent  operators 
around  hot  New  York  these  days  and,  thus,  a  good 
chance  to  find  out  what's  cookin'  at  box-offices. 

Having  talked  with  some  eight  to  ten  of  them  we 
must  confess  it  is  all  very  confusing.  One  theatreman 
told  us  business  was  simply  terrible.  Another  said  it 
was  about  normal  for  this  time  of  the  year.  Still  another 
claimed  he  was  running  a  little  ahead  of  the  same  week 
a  year  ago. 

Taking  into  consideration  the  various  men  we  talked 
with  we  have  about  come  to  the  conclusion  that,  on 
the  average,  business  is  not  too  bad  at  all.  As  a  matter 
of  fact,  these  conversations  leave  us  with  the  very  definite 
impression  that  business  is  okay  for  this  time  of  the  year. 


Well  Deserved  Promotions 

This  week  two  executives  of  United  Artists  stepped 
up.  Paul  Lazarus,  Jr.,  moved  from  advertising  director 
to  assistant  to  President  Grad  Sears  and  Howard  LeSieur 
advanced  from  assistant  to  head  of  the  vacated  Lazarus 
post. 

Both  of  these  promotions  were  well  deserved  and 
serve  to  emphasize  that  it  isn't  always  who  you  know, 
but  what  you  know,  and  the  ability  to  do  your  job. 

We  wish  both  these  men  good  luck  and  success  in 
their  new  assignments. 

—CHICK  LEWIS 


WHAT^S  NEWS 


In  the  Film  Industry  This  Week 


Exhibition 

The  room  was  hot  and  the  exhibitor  was 
angry.  Passionately  he  told  the  meeting  that 

lie  would  advertise  in  Washington,  D.  C, 
newspapers  to  ask  Congress  to  investigate 
tlie  industry.  That  was  a  year  ago  in  New 
Jersej'  when  Ben  Berger,  president  of  North 
Central  Allied,  spoke  from  the  floor. 

Thts  week  Berger  came  out  again  with  a 
radical  plan — radical  in  view  of  'his  former 
views.  From  Minneapolis  he  offered  a  plan 
which  he  worked  out  with  20th-Fox  Sales 
Manager  Andy  Smith  providing  for  volun- 
tary mediation  of  exhibitor  complaints 
against  the  company.  The  plan,  dubbed  the 
"Smithberger"  plan,  seemed  to  catch  on 
quickly.  Four  other  Allied  units  veered  to  it: 
Allied  President  William  Ainsworth  had  a 
good  word  for  it  on  the  basis  of  description; 
New  Jersey  Allied  sought  to  adopt  it  and 
Harry  ©randt.  President  of  tlie  Independent 
Theatre  Owners  of  America,  a  New  York 
regional  outfit,  congratulated  both  Smith  and 
Berger  and  said  ITOA  would  like  to  trv  it. 
(P.  5.) 

New  Jersey  Allied,  meeting  in  convention, 
reelected  Ed  Lachman  president  and  decided 

to  protest  to  newsreel  makers  about  tht  use 
of  their  reels  for  video.  Twentieth-Fox  will 
be  first  to  hear  of  it.  Meanwhile  in  Texas 
Col.  ■  H.  A.  Cole  was  pleading  for  "more 
thorough  democracy"  in  that  unit  and  s'howing 
the  way  by  refusing  to  run  again  as  president 
— a  dominant  position  in  the  organization.  In 
Texas  also  exhibitors  were  worrying  about 
polio. 

Theatres  in  Stevens  Point,  Fla.,  got  a 
break  when  the  city  adopted  a  $200  yearly 

license  fee  against  its  former  rate  of  75  cents 
a  seat.  But  Tri-States  in  Moline,  111.,  didn't 
get  a  break  and  did  get  a  $100  fine  for  its 
refusal  to  pay  that  city's  four  per  cent  admis- 
sion tax  in  order  to  force  a  test  case. 
Churches  and  fraternal  orders  in  Ohio  can 
play  bingo  and  keno,  but  theatres  can't,  it  is 
now  established,  and  theatres  in  Minneapolis 
may  have  to  pay  for  no-parking  areas  if  the 
city  ordinance  is  amended  as  requested  by 
authorities. 

Distribution 

United  Artists  this  week  moved  Paul 
Lazarus,  Jr.,  up  from  ad  and  publicity  direc- 
tor to  the  new  post  of  executive  assistant  to 
the  president  and  moved  Lazarus'  assistant — 
Howard  LeSieur — into  the  ad  and  publicity 
spot.  At  Screen  Guild  Robert  Lippert  suc- 
ceeded John  Jones,  resigned,  as  president. 
The  Colosseum  of  Motion  Picture  Salesmen 
won  the  right  to  bargain  for  all  salesmen 
excepting  those  of  National  Screen,  and 
RKO  announced  a  series  of  four  sales  meet- 
ings for  July. 

Production 

RKO  Production  Vice-President  Dore 
Schary  quit  this  week  in  disagreement  over 

production  policies   as   the  company  called 


off  three  pictures  and  set  July  6  for  its  direc- 
tors to  meet  in  Hollywood  at  which  time 
Howard  Hughes'  representatives  on  the 
board  are  expected  to  be  appointed.  Uni- 
versal-International will  do  no  shooting  this 
August. 

Television 

Theatre  television  took  strides  forward 
last  week  with  the  Louis-Walcott  fight  and 

exhibitors  felt  the  impact  of  the  telecasts  on 
their  box-offices.  The  legal  aspects  continued 
to  be  discussed  and  DuMont  joined  NBC  in 
declaring  it  had  a  property  right  on  its  show 
which  it  would  not  permit  places  charging 
admission  to  pick  up.  (P.  7.)  Jesse  Lasky's 
son.  Bill,  has  completed  "Feathered  Furj'," 
in  association  with  Bernard  Glaser,  a  45- 
minute  feature  especialh^  for  television.  John 
Ford  and  Merian  C.  Cooper  have  announced 
video  production  plans. 

Litigation 

Major  distributors  consider  they  have  won 
an  important  victory  in  the  Fifth  and  Walnut 

suit  in  that  the  court  gave  them  two  prece- 
dents— one  by  refusing  to  admit  the  U.  S. 
Supreme  Court  opinion  on  the  grounds  the 
case  had  been  remanded  for  rehearing;  an- 
other by  declaring  that  uniformity  of  sales 
policies  when  dictated  by  good  business 
judgment  and  not  achieved  by  conspiracy, 
was  not  illegal.  Fifth  and  Walnut  had  sued 
to  get  product  for  the  National  at  Louisville 
and  asked  $2,100,000  damages.  Meanwhile  the 
majors  had  settled  the  Theatco,  Inc.,  suit  in 
San  Francisco,  a  suit  which  asked  $1,200,000 
damages,  out  of  court. 

However,  new  suits  were  continuing  to 
come  to  court,  the  latest  to  get  involved 
being  the  Fourth  .\venue  Amusement  Com- 
pany (in  whicli  Ted  Gam1)le  is  interested)  in 
Indianapolis  and  others  which  were  sued  by 
the  Zaring  Theatres  for  $522,000  triple  dam- 
ages. And  $21,600  damages  was  asked  in  a 
suit  against  Exhiljitor  L.  A.  Stein,  Warner 
Bros.,  Republic,  Eagle  Lion  and  Monogram 
Southern  by  Alma  Amusement  Company  at 
Alma,  Ga. 

In  Philadelphia  Exhibitor  WiUiam  Gold- 
man,  who   has   a   sort  of   continuous  suit 

against  the  majors,  sought  to  have  theatre 
divorce  or  a  ban  on  cross-licensing  put  into 
the  injunction  issued  in  his  case.  In  Chicago 
Paramount  was  seeking  to  get  Federal  Judge 
Michael  Igoe  to  exempt  "The  Emperor 
Waltz"  from  a  two  weeks'  maximum  run  in 
the  loop  area,  and  in  Michigan  City,  Ind.,  the 
Liberty  was  asking  for  a  chance  on  all  first- 
run  major  project. 

In  New  York  a  state  court  refused  Artkino 
a  temporary  injunction  against  Film  Classics 
over  use  of  some  footage  shot  in  Russia  in 
a  Film  Classics  film.  In  Oklahoma  City  the 
Justice  Department  sought  an  injunction  to 
prevent  the  Griffith  circuit  from  selling  or 
buying  theatres  while  the  suit  is  being  retried 
on  a  Supreme  Court  order. 


INDEX  TO  DEPARTMENTS 


Advance  Data    34 

Audience  Classifications    31 

Box-Office  Slants    31 

Feature  Booking  Guide   35 

Feature  Guide  Title  Index   35 

Hollywood    32 


Newsreel  Synopses    34 

Regional  Newsreel    22 

Selling  the  Picture   15 

Shorts  Booking  Guide   42 

Theatre  Management    11 

Views  on  New  Short  Subjects   30 


^HOW  .MEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
i-yery  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis,  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor; 
i^4'^''  •  Managing  Editor;  Harold  Rendall,  Equipment  Advertising  Manager;  West  Coast  Office, 

6777  Hollywood  Boulevard,  Hollywood  2'8,  California;  Telephone  HOllywood  2055;  Ann  Lewis,  manager. 
London  Representative,  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  Telephone  AMBassador 
3601;  Australian  Representative,  Gordon  V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
,  ,o^'?°5 Bureau  of  Circulations,  Member  Associated  Business  Papers.  All  contents  copyright 
1^48  by  bhnwmen  s  Trade  Review.  Inc.  A.ddress  all  correspondence  to  the  New  York  office.  Subscrip- 
tion rates:  $2.00  per  year  in  the  United  States  and  Canada;  Foreien,  $5.00;  Single  copies,  ten  cents. 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 

Name  Lazarus  Sears'  Aide, 
LeSieur  In  Adv.  Post 

United  Artists  Advertising  and  Publicity  Di- 
rector Paul  N.  Lazarus,  Jr.,  has  been  promoted 
to  the  newly-created  post  of  executive  assistant 
to  President  Gradwell  L. 
Sears,  the  home  office  an- 
nounced Tuesday, 
j       Succeeding  Lazarus  in 
I    his  ad  and  publicity  post 
i    will  be  Howard  LeSieur, 
I    assistant  director  of  the 
I  departments. 
2  The   promotion  brings 

'''■MMpf/jH        the  35-year  old  Lazarus 
K  ^'^  ^  ^ost   which   is  in- 

K  Sll^  ^^^1    tended  to  provide  closer 
HLHEkHlHi    liaison  between  the  presi- 
dent and  the  advertising. 
Paul  Lazarus,  Jr.  i    ■   ■  ^  j  i 

administration  and  sales 

departments  of  the  company. 

Lazarus  came  to  United  Artists  to  head  its 
ad  and  publicity  department  in  1943,  10  years 
after  he  had  graduated  from  Cornell  University. 
He  entered  the  motion  picture  industry  after 
graduation  by  way  of  Warner  Bros.,  where  he 
rapidly  became  assistant  head  of  the  press  book 
department  then  shifted  to  directing  sales  and 
promotion.  He  left  Warners'  to  join  the  Bu- 
c'nanan  advertising  agency  and  from  it  went  to 
United  .\rtists  as  ad-publicit\-  chief. 

LeSieur,  came  to  U.\  in  1933  after  five  years 
with  what  is  now  Buchanan.  He  edited  the  UA 
house  organ  and  in  1944  became  advertising 
manager.  From  there  he  became  assistant  ad 
and  publicity  director. 


Believe  Rank  Switch 
Aimed  at  U.  S.  Films 

J.  .\rthur  Rank's  British  Gaumont  and  Odeon 
circuits  this  week  switched  policy  in  a  move 
regarded  in  London  film  circles  as  aimed  to 
furtiTer  restrict  playing  time  for  American 
product. 

Meanwhile,  to  break  the  shortage  of  circuit 
bookings  caused  by  revivals  and  quota  obliga- 
tions, Paramount,  20th-Fox  and  AIGM  are 
ofifering  top  new  product  direct  to  independents. 
This  experiment  frees  new  product  awaiting 
booking,  but  also  may  force  circuits  to  revive 
prewar  policy  and  upset  workings  of  the  Quota 
.\ct.  The  Paramount  Carlton  and  Plaza  are 
showing  "The  Bishop's  Wife"  and  "The  Iron 
Curtain"  and  United  Artists  Pavilion  is  show- 
ing Columbia  releases,  all  product  which 
hitherto  normally  premiered  at  Rank  theatres. 


Rank  Merger  May  Result 
In  Discharge  of  400 

.Ahiiost  400  employes  of  the  Gaumont-British 
and  Qdeon  circuits  in  Britain  will  face  loss  of 
their  jobs  or  retirement  as  a  result  of  J.  Arthur 
Rank's  merger,  of  the  two  circuits,  it  was  re- 
ported this  week. 


'Hamlet'  Opening 
In  Boston  Aug.  18 

.\merican  premiere  of  "Hamlet"  will  be 
Ineld  in  Boston  at  the  Astor  Theatre  on  Aug.  18, 
J.  .Arthur  Rank  notified  Boston  critics  by  cable 
this  week. 

"Hamlet"  was  screened  for  approximately 
1,000  members  of  the  industry,  press  and  allied 
professions  at  the  Winter  Garden  in  New  York 
Tuesday  night. 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 


5 


Tax  Take  Down 

May  admissions  tax  collection  figures 
as  reported  by  the  Bureau  of  Internal 
Revenue  in  Washington  this  week  show 
a  drop  of  nearly  $3  million  from  the  April 
total  previously  reported.  The  $28,309,291 
collected  was  also  off  from  the  $31,266,930 
collected  in  May,  1947.  The  total  to  date 
brings  the  collection  for  the  first  five 
months  of  1948  to  $144,015,231,  a  monthly 
average  of  slightly  below  $29  million. 
This  decrease  for  May  in  theatre  admis- 
sion contrasts  with  the  tax  returns  on 
tobacco  which  in  May,  1948,  brought  in 
$105,820,943  compared  to  §94,028,037.67 
in  May,  1947,  and  liquor,  which  in  May, 
1948,  brought  in  §155,412,105.50  compared 
to  $105,265,429.20  in  May,  1947. 


Collective  Bargaining 
Right  Won  by  Colosseum 

Right  to  act  as  collective  bargaining  agent 
tor  motion  picture  salesmen  with  11  distributors 
was  won  this  week  by  the  Colosseum  of  Mo- 
tion Picture  Salesmen  as  the  result  of  a  Na- 
tional Labor  Relations  Board  election. 

The  Colosseum  lost  only  one  company — Na- 
tional Screen  Service.  In  contests  with  Colum- 
bia, Eagle  Lion,  Loew's,  (MOM),  Monogram, 
Paramount,  RKO,  Republic,  ZOth  Century-Fox, 
United  Artists,  Universal  -  International  and 
Warner  Bros.,  it  carried  a  clear  majority  of 
the  workers. 

The  Colosseum  is  expected  to  swing  into 
organization  of  the  New  York  area  shortly. 


Majors  Find  Legal  Weapon 
In  Fifth  and  Walnut  Victory 


Major  distributors  this  week  believed  they  had 
gained  a  strong  weapon  with  which  to  fight  anti- 
trust suits  as  a  result  of  their  victory  in  the 
Fifth  and  Walnut  Amusement  Corporation  suit 
in  New  York  Wednesday. 

The  suit,  which  asked  for  $3,000,000  damages, 
was  won  as  a  jury  in  federal  court  at  New  York 
brought  in  a  verdict  favoring  Paramount,  20th 
Century-Fox,  Universal,  United  Artists,  Warner 
Bros.,  RKO,  Loew's  (MGM)  and  Columbia 
after  a  trial  of  nearly  eight  weeks. 

The  points  which  were  felt  to  be  important 
as  possible  precedents  in  future  suits  were  that 
Federal  Judge  Vincent  F.  Leibell : 

1)  Refused  to  permit  the  U.  S.  Supreme 
Court  opinion  in  the  Government  anti-trust 
suit  to  be  used  in  the  suit  before  him.  The 
judge  felt  the  Government  suit  had  not  finally 
been  settled. 

2)  Instructed  the  jury  that  uniformity  of 
action  on  the  part  of  the  defendants,  when 
supported  by  good  business  judgement  and 
unless  proved  to  be  achieved  through  a  con- 
spiracy, was  not  in  itself  illegal. 

The  second  point  is  thought  to  have  settled  the 
suit.  The  jury  came  out  once  during  its  delib- 
erations to  ask  the  judge  on  this  matter,  returned 
and  came  out  shortly  with  the  verdict  favoring 
the  defendants. 

Fifth  and  Walnut,  which  operates  the  National 
at  Louisville,  Ky.,  had  sued  the  distributors  and 
the  Marcus  Loew  Booking  Agency  in  New  York 


instead  of  Louisville.  The  exhibitor  corporation 
claimed  that  the  defendants  had  conspired  to 
prevent  the  National  from  getting  first-run  top 
product  and  as  a  result  it  had  suffered  damage. 

The  suit  was  really  based  on  the  right  of  a 
theatre  to  demand  product  for  bids  against  old 
customers. 

'Old'  Customers 

The  majors  replied  that  they  were  doing  busi- 
ness with  satisfactorily  established  customers 
over  a  long  period  of  time,  that  the  National 
was  not  as  fine  a  house  as  those  they  were  selling 
to,  and  that  its  neighborhood  was  not  considered 
first-class  in  Louisville  because  it  was  largely 
Negro. 

Fifth  and  Walnut  attempted  to  controvert  the 
statements  made  against  fiie  National  and  its 
neighborhood  and  most  of  the  evidence  on  both 
sides  centered  around  this  question  and  the 
business  policy  of  the  majors. 

Lawyers  considered  the  suit  unusual  in  several 
respects  not  only  in  that  the  majors  won,  but 
that  it  was  the  first  anti-trust  suit  filed  in  a 
New  York  federal  court. 


Allied  Unit  to  Test 
In  Trial  with  20th 

Trial  of  a  voluntary  mediation  system  in- 
tended to  replace  litigation  for  exhibitors  with 
complaints  against  20th  Century-Fox  was  put 
into  effect  this  week  by  North  Central  Allied 
as  the  result  of  an  agreement  between  20th-Fox 
General  Sales  Manager  Andy  Smith  and  NCA 
President  Ben  Berger. 

The  system,  already  known  in  some  circles 
as  the  "Smithberger"  plan,  appeared  likely  to 
spread  to  other  .Allied  units  this  week  as  repre- 
sentatives of  Allied  in  Massachusetts,  Eas- 
tern Pennsylvania,  Connecticut,  and  Mary- 
land, were  reporting  on  it  to  their  memberships. 
It  has  already  received  partial  blessing  from 
National  Allied  President  William  Ainsworth 
who  said  that  "at  first  blush  the  idea  has  great 
appeal"  and  indicated  that  if  the  try-out  proved 
successful,  it  would  receive  full  national  Allied 
support. 

It  received  the  further  blessing  of  the  Inde- 
pendent Theatre  Owners  of  .\merica,  regional 
organization,  as  President  Harry  Brandt  praised 
Smith  and  Berger  for  the  plan  and  said :  "The 
I  TO  A  is  anxious  to  institute  this  system  with 
20th-Fox  in  the  New  York   exchange  area." 

Sets  Up  Committee 

The  plan,  intended  to  be  non-partisan  and  a 
service  to  non-.'Mlied  exhibitors  as  well  as  those 
who  belong  to  Benjamin  Berger's  organization, 
calls  for  a  grievance  committee  of  three  perma- 
nent members  plus  three  alternates,  all  of  whom 
are  to  be  members  of  North  Central  Allied. 
It  has  started  at  once  as  a  try-out  and  if  suc- 
cessful will  be  made  permanent. 

The  committee  consists  of  Chairman  E.  L. 
Peaslee,  Stillwater,  Minn. ;  Henry  Green,  Jr., 
Minneapolis;  Ted   Mann,   Minneapolis;  .Mter- 


Mediation 
Century-Fox 


nates  Jack  Wright  of  New  Prague,  Minn.,  and 
George  Granstrom  of  St.  Paul,  plus  a  third 
alternate  to  be  appointed.  Stanley  D.  Kane  will 
serve  as  committee  counsel. 

'1  he  committee  will  meet  at  scheduled  pe- 
riods to  consider  complaints  against  20th-Fox 
which  the  exhibitors  put  before  it.  If  the  com- 
plaint has  merit,  the  committee  will  then  refer 
it  to  "properly  designated  20th-Fox  film  offi- 
cials for  consideration,"  Berger's  release  stated. 
The  committee  will  not  hear  complaints  of  a 

(Continued  on  Page  6) 


Zaring  Sues  6  Majors, 
4  Chains  for  Monopoly 

Charges  that  five  Indianapolis  downtown 
houses  and  two  north  side  neighborhood  houses 
had  conspired  with  six  major  distributors  to 
monopolize  product  were  made  in  an  anti-trust 
suit  for  $522,000  triple  damage  filed  in  federal 
court  of  that  city  last  week  by  the  Central 
Avenue  Amusement  Corporation,  operators  of 
the  Zaring  Theatre. 

The  suit,  directed  against  Paramount,  20th 
Century-Fox,  Columbia,  Loew's  (MGM),  Uni- 
versal, United  Artists,  the  Fourth  Avenue 
.\musement  Company  of  Louisville  and  The 
Greater  Indianapolis  Amusement  Company,  Inc., 
both  of  which  jointly  operate  the  Circle,  Lyric 
and  Keiths  ;  Loew's,  Inc.,  as  operator  of  Loew's 
Theatres,  and  Amusement  Enterprises,  Inc., 
also  asks  injunctive  relief. 

The  charge  is  that  the  distributor  defendants 
(Continued  on  Page  6) 


Schary  Quits  as  RKO  Junks  3  Films 


RKO  Production  Vice-President  Dore  Schary 
quit  Wednesday  in  what  Hollywood  said  was 
a  disagreement  over  policies. 

Schary's  resignation  followed  abandonment 
without  explanation  of  three  pictures  which 
were  to  go  before  the  cameras  shortly,  one  of 
which  was  Schary's  own  production.  It  fol- 
lowed also  the  report  that  RKO  directors  would 
meet  in  Hollywood  July  12 — the  first  such  meet- 
ing in  that  city — at  which  Howard  Hughes' 
representatives  were  expected  to  be  appointed 
to  the  board. 

Both  RKO  moves  caused  considerable  specu- 
lation, Hollywood  reported.  Hughes  is  the  larg- 
est single  stockholder  in  the  company  through 
his  comparatively  recent  acquisition  of  the 
Odium  interests  and  Hollywood  has  been  anxi- 
ously waiting  to  see  whether  he  would  take 
charge  of  studio  operations.  Hughes  reportedly 
has  already  moved  legal  representatives  into  the 


New  York  home  office. 

The  pictures  junked  were:  "Battleground," 
Dore  Schary's  special  in  association  with  Jesse 
Lasky  and  Walter  McEwen,  scheduled  to  start 
Sept.  7;  "Bed  of  Roses,"  due  to  go  before  the 
cameras  next  week;  and  "Setup"  which  was  to 
have  started  July  19. 


Polio  Spread 

Exhibitors  in  Texas  this  week  were 
worried  about  an  infantile  paralysis 
spread  in  various  areas  with  some  the- 
atres closing  entirely,  Houston  reported 
this  week.  Drive-ins  were  benefitting  ap- 
parently with  parents  leaning  to  the  view 
that  by  taking  the  kids  in  their  own  cars 
they  could  keep  them  separated  from 
others. 


SHOWMEN'S  TRADE  REVIEW,  July  3.  1948 


Noith  Central  Allied 
To  Test  Mediation 

{Continued  from  Page  5) 
personal  nature,  nor  will  it  attempt  to  negotiate 
a  contract  for  an  exhibitor.   Otherwise,  the 
Berger  release  reads,  "it  will  hear  all  com- 
plaints without  restriction." 

Proponents  of  the  plan  made  it  plam  that  it 
was  not  forced  upon  any  exhibitor.  Neither 
they  said,  would  any  exhibitor  making  use  of 
it  forfeit  his  legal  rights.  Apparently  the  new 
committee  envisions  itself  merely  as  a  grand 
jury  which  will  sift  the  evidence  of  an  exhibitor 
complaint  and  if  it  finds  it  sufficient  pass  it 
on  to  20th-Fox  with  recommendations.  If  the 
exhibitor  is  not  satisfied  with  results,  he  pre- 
sumably could  go  to  court. 

To  Avoid  Entanglements 

But  it  is  to  avoid  legal  entanglements  and  to 
submit  a  system  of  round-table  conferences 
instead  of  litigation  that  the  Smith-Berger  plan 
came  into  being.  It  had  its  inception  as  ZOth-i'ox 
General  Sales  Manager  Andy  Smith  wrote 
Berger  after  he  had  read  news  reports  that 
Berger  envisioned  wholesale  industry  law  suits. 

Smith's  letter  follows: 

"I  read  in  the  Trade  Papers  that  lawsuits  on 
a  wholesale  basis  are  being  encouraged  by  you 
for  Allied  Theatres  in  your  area. 

"May  I  suggest  to  you  the  possibility  ot 
having  a  round-table  discussion  before  any  law- 
suits are  filed  so  that  an  opportunity  may  be 
had  to  work  out  grievances  by  discussion  rather 
than  by  damage  suits." 

To  which  Berger  replied: 

"I  repeat,  I  am  anxious  for  a  get-together 
rather  than  filing  damage  suits.  Therefore.  I 
propose  the  following  plan : 

"The  appointment  of  a  committee  of  three  in 
the  Minneapolis  territory  to  hear  any  or  all 
grievances  by  independent  exhibitors  against 
Fox  in  this  territory.  This  is  to  be  a  fair- 
minded  committee  who  are  to  receive  any  bona 
fide  complaints,  and  you,  or  one  of  your  home 
office  representatives  with  power  to  act,  are  to 
sit  down  with  the  committee  from  time  to  time 
to  review  these  cases  with  a  view  of  adjusting 
them  to  the  satisfaction  of  all  concerned.  If 
you  or  your  representative  will  have  an  open 
mind  and  will  make  an  honest  effort  to  adjust 
these  differences,  that  will,  in  my  opinion,  do 
away  with  99  per  cent  of  any  brewing  litigation, 
and  of  all  differences  existing  between  your 
company  and  the  independent  theatre  owners  of 
this  territory." 


Tri-States  May  Appeal 
On  Moline  Tast,  Fine 

Tri-States  Theatres  this  week  was  expected 
to  appeal  to  the  Illinois  circuit  court  a  ruling 
by  the  city  court  of  Moline  which  upheld  the 
city's  four  per  cent  tax  on  amusement  admis- 
sions and  fined  the  theatre  company  $100  for 
refusal  to  pay. 

Tri-States  had  challenged  the  constitutionality 

of  the  law. 


Theatre  Break 

Theatres  in  Stevens  Point,  Wis.,  got 
a  break  this  week  as  the  city  council  in 
that  community  of  16,000  adopted  an 
ordinance  setting  a  license  fee  of  $200  a 
year  for  theatres  seating  SCO  or  more 
and  of  35  cents  a  seat  for  theatres  seating 
less  than  500.  . 

The  break  comes  in  the  fee,  especially 
for  the  larger  houses— such  as  the  Lyric 
and  the  Fox — which  formerly  paid  at  the 
rate  of  75  cents  a  seat. 


Wants  Bids 

The  Liberty  Theatre  at  Michigan  City, 
Ind.,  wants  the  right  to  bid  for  first-runs 
from  all  companies  in  its  territory,  Sey- 
mour Seymon,  attorney  for  the  compmiy 
which  has  an  anti-trust  suit  on  file,  de- 
clared this  week. 


Cole  to  Quit  As  Head 
Of  Texas  Allied 

A  move  which  members  described  as^  one 
to  install  "a  more  thorough  democracy"  in 
•\llied  Theatre  Owners  of  Texas,  was  under 
way  this  week  after  President  H.  A.  Cole  had 
called  the  directors  into  session  and  advised 
them  he  would  not  serve  as  head  of  the  unit 
after  the  next  annual  convention,  date  of  which 
was  set  for  Nov.  1-2  at  Dallas.  ,  ,  ^ 

Cole  told  the  directors  that  Texas  Allied  had 
been  a  one-man  affair  for  too  long  and  urged 
a  more  active  participation  of  directors  offi- 
cers and  members  in  the  association's  affairs. 
He  offered  to  continue  actively  as  representa- 
tive in  national  matters  and  to  work  with  the 
organization. 

Following  his  talk  the  directors  decided  to 
inaugurate  a  new  election  system  whereby  mem- 
bers in  districts  nominate  their  directors  who 
in  turn  elect  officers.  In  the  meanwhile  organi- 
zation for  the  November  convention  was  started 
by  naming  Phil  Isley  as  convention  chairman 
with  Rubin  Frels  as  finance  chairman  and  C.  U. 
Leon  as  entertainment  chairman. 


Janet  Blair  Wins  Order 
In  'Fuller  Brush'  Suit 

Federal  Judge  Paul  McCormick  Monday  is- 
sued a  temporary  order  in  the  $250,000  suit  of 
Actress  Janet  Blair  against  Columbia  and 
Edward  Small  Productions,  ordering  both  de- 
fendants not  to  issue  any  more  "Fuller  Brush 
Man"  advertising  unless  Miss  Blair's  name 
appears  in  the  same  size  type  as  Red  Skelton's. 


Want  Larger  Chicago 
Run  on  'Waltz' 

Federal  Judge  Michael  Igoe  in  Chicago  set 
July  2  as  the  date  upon  which  he  would  hear 
Paramount's  petition  that  "The  Emperor  Waltz" 
could  stay  longer  than  the  maximum  two  weeks 
to  which  downtown  first-runs  are  limited  by 
his  injunction  on  the  defendants  in  the  Jackson 
Park  Theatre  suit. 


Zaring  Sues  6  Majors, 
4  Chains  for  Monopoly 

{Continued  from  Page  5) 
conspired  with  the  downtown  theatres  to  give 
them  first-run  on  all  their  product  and  to  en- 
force 41-days'  clearance  before  they  could  be 
released  in  the  neighborhoods.  Further  charge  is 
made  that  the  Amusement  Enterprises  Uptown 
and  St.  Clair  received  preference  in  the  north 
side  neighborhoods  after  the  41  days  and  as  a 
result  the  Zaring  Theatre  had  to  follow  them 
on  neighborhood  runs  by  27  days  or  to  wait  a 
total  of  69  days  after  first-run  before  they 
could  get  product  from  the  defendant  distribu- 
tors. 

Loss  of  "public  patronage"  from  April  1, 
1947,  because  of  this  alleged  monopoly,  is  placed 
by  the  plaintiff  at  $174,000,  which  under  the 
punitive  provisions  of  the  anti-trust  laws,  would 
amount  to  $522,000. 


MGM  Promotes  4 
In  Sales  Field 

MGM  Vice-President  and  General  Sales 
Manager  William  F.  Rodgers  promoted  four  in 
the  sales  field  this  week.  They  are : 

William  D.  Gaddoni,  Chicago  salesman  since 
1946,  moved  to  manager  of  the  Omaha  exchange. 

Gerald  E.  McGlynn,  former  Omaha  manager, 
transferred  to  Des  Moines. 

Vincent  Flynn,  acting  Omaha  manager,  pro- 
moted to  Milwaukee  assistant  manager. 

Harry  Buxbaum,  Washington  salesman,  ele- 
vated to  assistant  manager  at  San  Francisco. 


Set  RKO  Meets 

RKO  Domestic  Distribution  Vice-President 
Robert  Mochrie  this  week  announced  the  fol- 
lowing sales  meetings :  Buffalo,  July  12 ;  To- 
ronto, July  15;  New  Orleans,  July  19;  San 
Francisco,  July  26. 


Settle  San  Francisco 
Suit  out  of  Court 

Suit  for  $1,200,000  under  the  anti-trust  laws 
filed  by  Theatco,  Inc.,  of  San  Francisco  against 
seven  major  distributors,  11  theatre  corporations 
and  several  individual  defendants  was  reported 
settled  out  of  court  this  week. 

Details  of  the  settlement  were  not  revealed 
but  were  not  for  the  full  amount.  Theatco,  oper- 
ators of  the  Empire  Theatre,  had  sued  in  fed- 
eral court  claiming  that  a  conspiracy  between 
the  defendants  had  prevented  them  getting  first- 
run.  One  of  the  reported  factors  in  the  settle- 
ment was  said  to  indicate  reduced  clearance. 

Defendants  in  the  suit  were  National  The- 
atres and  related  companies.  West  Coast  The- 
atres, United  West  Coast  Theatres,  West  Coast 
Theatres,  Inc.,  of  Northern  California,  Golden 
State  Theatres  and  Realty  Corporation,  United 
California  Theatres,  Inc.,  T  &  O  Enterprises, 
Inc.,  Excelsior  Amusement  Company,  Para- 
mount, RKO,  Warner  Bros.,  Loew's,  Inc., 
(MGM),  Universal,  United  Artists,  and  indi- 
vidual defendants  Spyros  P.  Skouras,  Charles 
Skouras,  R.  A.  McNeil,  E.  E.  Emmick,  Michael 
A.  Naify,  Samuel  H.  Levin,  all  associated  with 
the  defendant  companies. 


Ga.  Exhibitor  Charges 
Monopoly  in  Trust  Suit 

Suits  for  $21,600  damages  plus  court  and  at- 
torney fees  has  been  filed  under  the  anti-trust 
laws  in  the  federal  district  court  at  Alma,  Ga.. 
by  the  Alma  Amusement  Company  against  Ex- 
hibitor L.  A.  Stein,  Warner  Bros.,  Republic, 
Eagle  Lion  and  Monogram  Southern  Exchanges. 
Inc. 

The  suit,  which  claims  the  defendants  intend 
to  prevent  the  Alma  from  getting  "Grade  A" 
product  and  are  conspiring  with  Stein  because 
of  his  allegedly  large  purchasing  power,  also 
seeks  injunctive  relief.  The  hearing  on  a  tem- 
porary injunction  is  expected  in  July.  Stein 
operates  a  series  of  theatres  with  headquarters 
in  Jacksonville,  Fla. 


Portland  Cuts  Clearance 

Cuts  of  the  14  days'  clearance  in  the 
Portland,  Oregon,  area,  were  put  into 
effect  this  week,  Portland  reported.  Busi- 
ness, however,  continues  off  due  to  the 
recent  flood  and  the  summer  slump. 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 


7 


Theatre  Television  Takes  Forward  Stride 
As  Fight  Videocast  Knocks  Out  Box-Office 


The  Property  Rights  Aspect 

The  question  of  rights  in  connection  with  the  pickup  of  telecasts  on  public  events 
continued  to  be  confused  this  week. 

NBC  stood  on  its  right  to  prohibit  anyone  charging  an  admission,  cover  or  minimum, 
from  picking  up  its  telecasts  of  events  such  as  the  fight,  and  broadened  its  stand  to 
include  important  news  events  that  it  might  wish  to  protect.  NBC  is  citing  the 
famous  Associated  Press  case  where  the  U.  S.  Supreme  Court  upheld  the  contention 
that  even  though  AP  was  carrying  news  in  the  public  domain,  the  effort  it  put  into 
gathering  the  news,  editing  and  transmitting  it,  gave  it  a  certain  property  right  sub- 
ject to  protection. 

DuMont  network  was  prohibiting  any  places  charging  admission,  etc.,  from  picking 
up  any  of  its  programs.  Columbia  Broadcasting  apparently  had  not  reduced  its  policy 
to  words. 

Exhibitor  Henry  Friedman  of  the  Lawndale,  a  neighborhood  house  in  Philadelphia, 
was  refused  an  appeal  to  the  state  supreme  court  against  the  injunction  which  stopped 
him  from  picking  up  the  Louis-Walcott  fight.  Lawyers  in  general  agreed  that  none 
of  the  injunction  cases  were  final. 


Fox,  Paramount  Shows 
indicate  Theatre  Edge 
Over  Bars  in  New  Field 

By  BILL  SPECHT  (News  Editor) 

Theatre  television  strode  forward  in  seven 
league  boots  last  Friday  night. 

Not  only  was  this  manifest  in  the  impact  of 
the  Louis-Walcott  fight  telecasts,  felt  by  every 
theatre  in  an  area  where  video  was  available  to 
such  an  extent  that  exhibitors  are  now  discussing 
the  danger  potential  of  the  new  medium  as  a 
competitor,  but  the  action  of  the  New  York 
Paramount  and  the  Philadelphia  Fox  by  becom- 
ing the  first  exhibitors  to  take  out  licenses  to 
show  the  fight  telecast  raised  another  question: 

Doesn't  theatre  television,  presented  in  com- 
fort without  the  eyestrain  and  the  other  distrac- 
tions usually  found  in  the  saloon  oiTer  theatres 
an  excellent  chance  to  beat  this  type  of  bar 
competition  by  making  use  of  video? 

While  this  question  was  being  posed,  the  ques- 
tion of  the  rights  of  a  place  charging  admission, 
cover  or  minimum  to  exhibit  a  telecast,  continued 
to  be  discussed,  though  there  now  is  some  legal 
precedent  on  this.  There  was  every  indication 
late  this  week  that  it  will  take  a  final  showdown 
case  in  some  high  court  to  settle  the  matter  once 
and  foE  all. 

The  Friday  night  shows,  both  cities  reported 
were  excellent.  Definition  was  clear,  presentation 
held  the  audiences  though  the  fight  itself  was 
dull  excepting  for  a  few  flashes  of  action,  and, 
in  both  instances,  the  huge  auditorium  was  filled 
on  almost  instant  notice  since  advertising  was 
limited  to  the  last  minute  under  the  licenses. 

New  York  Paramount 

The  3,650-seat  New  York  Paramount  made 
use  of  that  company's  system  of  photographing 
the  television  image  ofl^  the  cathode  tube  receiver 
onto  3S-mm.  film.  The  film  was  then  developed, 
printed,  dried  and  fed  through  a  chute  into  the 
theatre's  regular  projectors  in  one  continuous 
process.  The  pictures  by  this  system  then  reach 
the  Paramount's  18x24  foot  screen  within  what 
the  company  says  is  66  seconds.  Sound  is  re- 
corded at  the  same  time  as  sight. 

The  Paramount  telecast  was  brought  into  the 
theatre  by  cable,  and  not  picked  out  of  the  air, 
from  the  NBC  station. 

Paramount  gave  Gillette  a  plug  when  it  allowed 
its  message  to  appear  before  the  fight.  After  that 
the  theatre  used  time  between  several  rounds  to 
plug  Paramount  product  by  a  short  ad  trailer 
accompanied  by  organ  music. 

The  audience  reaction  was  good  with  consid- 


New  Jersey  Allied  will  protest  the  making 
of  television  newsreels  by  newsreel  companies 
serving  theatres,  Vice-President  William  Snap- 
er  revealed  Wednesday  as  that  organization's 
three-day  convention  came  to  a  close  at  the 
Hollywood  Hotel  in  West  End,  N.  J. 

Snaper  declared  in  fact  that  this  would  be 
one  of  the  first  subjects  taken  up  with  20th 
Century-Fox  General  Sales  Manager  Andrew 
W.  Smith  if  Smith  accepted  their  ratification  of 
the  "Smithberger"  plan  and  put  it  into  effect. 
Twentieth-Fox  makes  a  daily  newsreel  for 
television.  New  Jersey  has  approved  the  "Smith- 
berger" plan  which  provides  for  voluntary 
mediation  on  complaints  against  20tli-Fox. 


erably  less  booing  than  at  the  stadium  and  with 
enthusiasm  displayed  only  when  Louis  went 
down  and  when  he  connected  with  Walcott. 

Scenes  were  clear,  the  cameras  keeping  the 
fast  punches  in  apparently  perfect  focus.  The 
one  drawback  existed  here  as  in  other  sports 
telecasts — the  problem  of  getting  the  camera 
around  to  where  the  action  is  taking  place.  Base- 
ball televisors  have  been  heard  to  complain  that 
if  they  could  get  a  camera  on  a  boom  right 
behind  the  plate  they  could  cover  that  area  bet- 
ter. But  such  an  arrangement  would  interfere 
with  the  best  highest  priced  seats.  The  fight 
Friday  apparently  needed  cameras  in  all  four 
corners,  for  in  the  big  moment  when  Louis 
went  to  town,  the  Champion's  back  hid  mOst 
of  the  action  and  you  could  only  get  an  indica- 
tion of  what  was  happening. 

Clear  Picture 

However,  video  offered  in  return  a  clear  pic- 
ture that  was  right  before  you,  and  possibly  was 
not  visible  to  any  at  the  stadium  except  those 
in  the  best  ringside  seats.  The  leering  grin  into 
which  Walcott  pulled  his  lips  from  his  teeth  in 
an  obvious  effort  to  taunt  Louis ;  the  surly 
watchful  look  on  the  champion's  face,  coupled 
with  the  patent  indication  that  he  was  fighting 
his  own  fight  as  he  kept  his  right  cocked  and 
didn't  flail,  were  crystal  clear  to  the  audience 
in  the  Paramount. 

And  the  knockout  when  Walcott  came  out 
of  the  punishing  jabs  to  fall  on  his  face,  turn 
over  on  his  back  with  his  legs  kicking  and  then 
weavingly  scramble  to  his  feet  .  .  .  when  the 
leer  had  changed  to  a  face  contorted  with  pain, 
chagrin  or  both,  had  a  dramatic  impact  which 


Snaper  said  that  New  Jersey  Allied  had  been 
impressed  with  the  competitive  potential  of 
television  when  the  fight  night  showed  poor 
attendance  at  its  member  theatres  and  that  New 
Jersey  Allied  watched  television  with  great 
interest  since  it  was  in  an  area  where  home  and 
saloon  receivers  were  comparatively  plentiful. 

The  convention  drafted  former  president  Ed 
Lachman  for  reelection. 

Reelected  with  Lachman,  who  had  previously 
announced  he  would  not  run  again  were  Vice- 
Presidents  Wilbur  Snaper,  Sam  Frank;  Secre- 
tary Haskell  Block;  Treasurer  Morris  Fogel- 
son ;  .A.ssistant  Treasurer  Sidney  Franklin ; 
Sergeant-at-arn:s  Joseph  Siccardi. 


made  it  more  than  a  fight  with  fists.  The  camera 
caught  all  this  and  caught  it  well. 

Philadelphia  Fox 

The  Fox  used  RCA's  direct  screen  television 
which  flashes  the  event  on  the  screen  simultane- 
ously with  its  happening,  while  the  sound  pickup 
is  fed  directly  into  the  theatre's  amplifying 
horns. 

Inasmuch  as  this  system  does  not  permit  the 
projector  to  be  as  far  from  the  screen  as  the 
"on  film"  systems  which  RCA  is  also  develop- 
ing, the  Fox  mounted  its  video  projector  on  a 
special  mounting  before  the  balcony  and  shot 
to  a  15x20  foot  screen. 

The  fight  was  picked  up  out  of  the  air  by  a 
micro-relay  system  installed  by  RCA  engineers 
to  get  the  image  put  out  by  the  NBC  network; 
outlet  at  Wyndmoor,  outside  of  Philadelphia. 

The  audience  in  the  2,422-seat  house  was  en- 
thusiastic and  acclaimed  the  show  while  20th- 
Fox  President  Spyros  Skouras  termed  it  a 
"milestone  in  the  progress  of  both  television  and 
theatre  programming." 

While  the  broadcasits  went  off  well  both  in 
theatres  and  in  homes,  Westinghouse  ran  into 
some  bad  luck  when  it  attempted  an  airplane 
broadcast  to  a  country  club  in  Zanesville,  Ohio. 
The  attempt,  a  licensed  experiment  on  the  proven 
(Continued  on  Page  10) 


E&ss-Oiiiee  KO 

Box-offices  in  New  York,  Boston,  Phil- 
adelphia and  areas  near  to  those  cities 
where  the  Louis-Walcott  fight  could  be 
seen  over  television,  took  a  body  blow 
last  Friday  night  that  sent  them  stagger- 
ing to  new  lows. 

With  the  exception  of  the  New  York 
Paramount  and  the  Philadelphia  Fox, 
both  of  which  houses  took  out  a  license 
from  the  20th  Century  Sporting  Club  to 
exhibit  the  telecast  on  their  screens, 
downtown  and  neighborhood  houses  had 
to  yield  to  the  bars  and  restaurants  with 
video  receivers  from  the  time  the  fight 
went  on  till  it  ended.  One  interesting 
and  possibly  dangerous  phase  for  the 
future  is  that  barrooms  while  crowded 
did  almost  overwhelmingly  a  beer  busi- 
ness with  the  customers  holding  on  to 
the  thin  dime.  A  couple  in  a  Times  Square 
bar  beneath  the  Paramount  ordered  a 
Coke  and  a  Seven-Up,  sat  the  whole 
fight  through  and  demanded  that  other 
customers  standing  between  them  and 
the  receiver  be  ordered  to  sit  down. 


N.  J.  Allied  Will  Fight  Newsreels  Video  Service 


A  new  Giant  takes 
its  place  aniond 
screen's  all-time  Great! 
Irving  Berlin's 
"Easter  Parade "  is  a 
sensation  in  its  first 
en^a^ement.  Marking 
an  innovation  in 
Broadway  presentations, 
Loew  s  State  Tkeatre  lias 
keen  konored  witk  tke 
World  Premiere  of  M-G-M's 
remarkakle  musical. 
Already  previewed  press 
and  tke  trade,  it  is  acclaimed 
the  Greatest  attraction 
of  its  kind  ever  made. 


BY  SPECIAL  ARRANGEMENT 

THE  MOST  IMPORTANT  ENGAGEMENT 
IN  THE  HISTORY  OF 


Broadway  at  45th  Street 


NOW  PLAYING 

of 

METKO-GOLDWYN-MAYER'S 

OUTSTANDING  ACHIEVEMENT  ..  .THE  MUCH 
HERALDED  MOTION  PICTURE  EVENT 

IRVING  BERLIN'S 

lAsaniiiMiaiB® 

starring 

JUDY  GARLAND  •  FRED  ASTAIRE 

PETER  LAWFORD  •  ANN  MILLER 

Screen  Play  by  Sidney  Sheldon,  Frances  Goodrich  and  Albert  Hackett 
Original  Story  by  Frances  Goodrich  and  Albert  Hackett 
Lyrics  and  Music  by  Musical  Numbers  Directed  by 

IRVING  BERLIN         •         ROBERT  ALTON 

Directed  by  CHARLES  WALTERS    •    Produced  by  ARTHUR  FREED 
A  METRO -GOLDWYN- MAYER  PICTURE 


10 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 


Theatre  Video  Strides  Ahead 


(Continued  from  Page  7) 


system  of  using  an  airplane  to  pick  up  a  telecast 
and  rebeam  it  across  obstacles  such  as  moun- 
tains, reportedly  failed  when  the  airplane  de- 
veloped ice  on  its  antennae. 

Friday  night's  theatre  shows  came  off  without 
legal  complications  since  both  theatres  had  li- 
censes. Paramount  did  business  directly  with 
the  20th  Century  Sporting  Club,  which  owned 
the  fight  and  retained  the  theatre  television 
rights  with  disposal  of  the  home  rights  to 
Gillette.  Fox  apparently  did  business  through 
NBC.  Sums  involved  were  said  to  be  a  "valu- 
able consideration"  though  no  one  would  talk 
actual  amounts  excepting  to  deny  they  were 
token  payments. 

Triumph? 

To  NBC  this  may  represent  a  temporary 
triumph  in  its  determination — first  made  known 
when  it  prevented  an  RKO  theatre  in  New  York 
several  months  ago  from  using  one  of  its  sports 
events — to  protect  its  property  rights  over 
programs. 

These  rights  had  hitherto  been  hazy.  In  fact 
they  may  still  be,  for  the  legal  rulings  upon 
which  they  are  based  have  not  gone  beyond 
lower  courts. 

The  decisions — in  Philadelphia  where  the 
Lawndale  Theatre  and  the  Broadwall  Hotel 
were  enjoined;  in  Boston  where  Mechanics  Hall 
was  enjoined ;  in  New  York  where  the  Audubon 
ballroom  was  forbidden  to  pickup  the  fight — 
held  in  principle  that  the  originators  of  a  tele- 
cast have  a  property  right  in  them  and  that 
establishments  charging  admission,  covers  .or 
minimums,  can  not  pick  them  up. 

Exhibitor  Henry  Friedman  of  the  Lawndale 
attempted  to  carry  his  case  to  the  Pennsylvania 
Supreme  Court  and  failed,  a  possible  indication 
of  what  is  to  come. 

Bars  Ballroom 

The  Audubon  ballroom  case  in  New  York  is 
more  interesting  since  it  was  an  "ex  parte"  suit. 
Here  NBC  claimed  that  it  had  heard  of  the 
ballroom  plans  to  broadcast  the  fight  for  admis- 
sion at  the  last  minute  and  needed  prompt  relief. 
The  court  granted  an  injunction  after  NBC 
posted  $1,000  bond.  But  the  ballroom  did  not 
come  into  court  to  fight  the  ruling  later,  a  fact 
which  becomes  important  because  had  NBC  been 
shown  to  be  in  error  in  claiming  injunctive  pro- 
tection, it  would  have  forfeited  the  $1,000  bond 
to  the  ballroom  and  would  have  been  subject  to 
whatever  damages  the  ballroom  could  show  it 
had  incurred  because  of  the  injunction. 

However,  none  of  these  decisions  are  thought 
to  be  final.  What  is  more  they  apply  to  events 
emanating  from  a  place  to  which  admission  is 


Wins  Tax  Round 

The  American  motion  picture  industry 
won  one  round  in  the  French  film  tax 
fight  and  apparently  held  its  own  in  a 
second  this  week,  reports  from  Paris  in- 
dicated. 

The  win  came  as  the  National  Assembly 
defeated  by  a  408  to  183  vote  a  Com- 
munist proposal  to  tax  film  imports  25 
per  cent  and  use  the  estimated  return  of 
$3,300,000  to  subsidize  French  Film 
production. 

The  draw  came  when  the  Assembly 
postponed  action  on  another  measure 
which  would  have  established  a  tax  based 
on  footage  on  both  French  and  foreign 
films. 


charged  and  do  not  cover  general  news  events 
in  the  public  domain. 

NBC  goes  one  step  further  and  takes  the 
position  that  it  has  a  property  right  even  in  a 
public  domain  news  event.  It  declares  that  its 
cameras  and  its  workers  are  involved  in  picking 
up  and  transmitting  the  event  and  as  such 
property  rights  are  involved. 

Cites  AP  Case 

It  is  interesting  to  note  that  NBC  has  cited 
the  Associated  Press  vs.  International  News 
Service  case  in  the  suits  it  brought  to  protect 
the  Louis-Walcott  fight.  It  is  also  using  this 
case  to  back  its  views  on  the  property  rights  it 
claims  on  news  events  in  the  public  domain. 

This  suit,  upheld  by  the  U.  S.  Supreme  Court, 
in  effect  found  that  AP  had  expended  energy, 
skill  and  the  like  to  gather  news  and  to  transmit 
it  and  even  though  the  news  was  in  the  public 
domain,  AP  was  entitled  to  protection  against 
its  use  by  a  rival.  Whether  the  case,  based  on 
taking  news  ofif  an  AP  telegraph  wire,  is  broad 
enough  to  cover  the  telecast  of  news  images,  may 
yet  have  to  be  determined. 

Anyway  NBC  make  it  plain  that  it  will  fight. 

DuiMont  concurs  with  the  NBC  view.  Its 
official  statement  reads : 

"All  rights  ...  to  all  programs  telecast  by 
this  station  and  the  reproduction  and  exhibition 
thereof  in  any  and  every  form  are  reserved.  No 
program  nor  any  part  thereto  may  be  exhibited 
in  any  place  where  an  admission  fee  is  charged 
or  where  a  cover  charge  is  made  for  entertain- 
ment or  where  mechanical  operating  charges  are 
made  and  no  program  nor  any  part  thereof  may 
be  reproduced  in  any  manner." 

Columbia  Broadcasting  Company  was  vague 
about  its  policy. 

The  confusion  here  is  pretty  much  equalled 
by  that  in  the  field  of  exhibition.  Reports  that 
theatre  chains  were  considering  video  nets 
seemed  based  on  more  than  wishful  thinking  but 
not  on  firm  enough  ground  for  immediate  action. 


Ford-Cooper,  DeMille 
In  Separate  Video  Deals 

John  Ford  and  Merian  C.  Cooper  this  week 
announced  formation  of  Argosy  Television 
Corporation  to  produce  television  pictures  un- 
der a  reportedly  new  method.  Cecil  B.  DeMille 
has  also  announced  entry  into  video  production 
and  has  formed  a  separate  corporation. 


Boom  in  Drive-ins 
Underway  in  So.  Carolina 

South  Carolina  is  experiencing  a  boom  in 
new  drive-ins  with  five  new  ones  under  con- 
struction, it  is  reported  from  Atlanta.  Two  of 
the  largest  ones  are  being  built  in  Greensville 
and  Florence,  500-cars  each.  Others  that  will 
soon  be  under  construction  will  be  in  Newberry, 
.A.iken  and  Charleston. 

Owners  of  four  recently  completed  theatres 
report  business  fair  to  good  and  with  mild 
weather  in  their  locations. 

Two  drive-ins  in  Columbia  boast  separate 
speakers.  One  has  paved  ramps.  Some  of  the 
small  independents  have  speakers  behind  the 
screen.  Also  to  be  constructed  soon  will  be  one 
in  Spartanburg,  Hartsville,  Darlington,  Camden, 
Bennettsville,  Greenwood,  Waltersboro  and 
Hollv  Hill. 


If  Depends 

Bingo  and  keno  games  are  legai  m 
Ohio — if  churches  and  lodges  hold  tnem, 
the  State  Supreme  Court  ruled  this  week, 
upholding  a  three-year  amendment  to 
the  state  gambling  statutes.  Theatres, 
however  still  can't  run  the  games. 
—  These  statutes  originally  banned  all 
games  but  the  amendment  exempted 
churches  and  fraternal  orders.  The  re- 
cent rule  came  as  the  six  judges  upheld 
a  Summit  County  court's  dismissal  of 
gambling  charges  against  Murray  S. 
Parker  of  Akron  on  the  grounds  that 
the  indictment  did  not  contain  the  words 
"for  his  own  profit"  and  hence  Parker 
was  not  indictable. 


1,000  Brave  Heat 
To  Honor  Louis  Mayer 

Approximately  1,000  industryites  and  others 
turned  out  in  New  York  Tuesday  night  to  sit 
through  the  sweltering  heat  of  the  city's  hottest 
night  at  a  testimonial  din- 
ner given  Louis  B.  Mayer 
by  the  United  Jewish  Ap- 
peal in  the  Hotel  Astor. 

The  occasion  served  to 
double  the  contributions 
of  many  to  the  UJA  work 
as  the  guest  of  honor 
made  a  lengthy  appeal  for 
greater  support  on  the 
part  of  all,  regardless  of 
creed. 

Mayer  was  presented 
with  a  testimonial  scroll 
which  he  accepted  with 
thanks  and  said  that  in  all  modesty  he  could 
not  accept  the  "kind  words  that  went  with  it" 
for  himself  alone  but  accepted  them  for  his  as- 
sociates. In  his  appeal  for  UJA  support  he  de- 
clared it  had  been  the  American  way  to  sup- 
port all  peoples  fighting  for  freedom  and  de- 
clared the  cause  of  the  present  trouble  lay  great- 
ly in  the  fact  that  the  better  living  conditions 
which  the  Jews  had  introduced  into  Palestine 
area  had  threatened  the  feudal  position  of  the 
liigher  Arabs  who  kept  their  workers  in  vir- 
tual slavery. 

In  introducing  Mayer,  Motion  Picture  Asso- 
ciation President  Eric  Johnston  described  him 
as  the  type  "who  have  made  this  country  great" 
and  said  : 

"The  story  of  Louis  B.  Mayer  is  the  great  American 
story  told  all  over  again.  It's  the  story  of  the  man 
who  lifted  himself  to  eminence  by  his  spirited  imagina- 
tion,   infinite  patience  and    dauntless  effort.    .   .  . 

Text  of  the  scroll  Mayer  received  reads : 

"To  Louis  B.  Mayer  in  tribute  to  his  inspiring 
leadership  in  coordinating  and  harmonizing  the  many 
sciences,  arts  and  skills  involved  in  the  production  of 
motion  pictures  for  the  entertainment  of  all  the  world 
and  in  tribute  to  his  inspiring  leadership  in  public 
service  and  philanthropic  activities,  this  testimonial  is 
presented  at  the  dinner  in  his  honor  at  the  Hotel  Astor. 
New  York  City,  on  June  29,  1948,  by  the  amusement 
industry  division  of  the  United  Jewish  Appeal." 

Barney  Balaban,  Si  Fabian  and  Emil  Fried- 
lander  were  co-chairmen  of  the  afifair.  David 
Weinstock  was  in  charge  of  arrangements. 


Louis  B.  Mayer 


Hoffman  Opens  Shop 

George  Hofliman,  who  left  his  post  as  ad 
and  publicity  director  of  the  New  York  Rialto 
when  the  house  changed  hands,  has  opened  a 
motion  picture  promotion  business  of  his  own 
which  will  specialize  in  designing  theatre  fronts. 
To  deyote  himself  fully  to  this  new  enterprise 
Hofifman  is  resigning  his  instructorship  on  mo- 
tion picture  advertising,  publicity  and  allied 
subjects  at  New  York  University. 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 


Theatre  Management 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


Greenpoint  Theatre  Tells 
About  Theatre  'in  Person^ 

When  you  put  in  a  complete  cooling  plant 
install  new  seats  get  a  new  screen-sound  setup, 
and  do  over  the  lobby  and  front  you  have 
virtually  a  new  theatre.  That  is  the  way  they 
felt  about  it  at  the  RKO  Greenpoint  in  that 
famous  "garden  spot  of  Brooklyn"  so  Man- 
ager James  Bergen  and  home  office  publicist, 
Pat  Grosso,  decided  to  tell  their  patrons  about 
it. 

They  did  the  job  by  means  of  a  two- fold  her- 
ald which  was  distributed  directly  to  homes, 
and  which  was  a  real  professional  job  of  text 
and  makeup.  The  most  unusual  feature  of  the 
copy  consisted  of  putting  it  in  the  first  person. 
That  is,  the  theatre  itself  did  the  talking.  On 
the  front  fold  was  a  bowing  figure  in  usher's 
ttniform.  The  copy  went :  "Intimate  Facts  about 
Myself.  The  New  RKO  Greenpoint." 

The  other  seven  sides  of  the  double-fold  then 
went  on  to  describe  the  wonders  of  the  120-ton 
refrigeration  machine  and  how  it  brings  about 
that  cool-as-a-cucumber  feeling,  the  lovely  back- 
ground the  new,  air-comfort  seats  make  for  the 
beautiful  ladies  of  Greenpoint,  the  advantage  of 
new  RCA  sound,  and  several  other  features 
like  special  talent  shows,  children's  shows,  and 
theatre  services  like  receiving  phone  calls  for 
patrons  (such  as  doctors). 

The  aforementioned  figure  appeared  through- 
out the  copy  in  different  guises,  according  to  the 
subject  matter,  and  the  whole  herald  was  a  two- 
color  job  in  red  and  blue.  The  wind-up  copy 
went  like  this:  "Mr.  and  Mrs.  Public:  .  .  . 
now  that  I  have  told  you  all  about  myself,  there 
is  only  one  more  thing  I  want  to  say.  I  am 
all  yours.  Yes,  the  RKO  Greenpoint  is  your 
theatre.  Yours  to  enjoy,  for  my  earnest  endeavor 
is  to  provide  you  with  the  highest  standards 
in  entertainment,  comfort  and  service." 


New  Griffith  Theatre 
Opens  in  Stillwater,  Okla. 

The  Leachman,  a  new  link  in  the  Griffith 
ODnsolidated  Theatres  chain,  and  operated  by 
Griffith-Leachman  Theatres,  with  L.  C.  Griffith 
and  Claude  E.  Leachman  as  partners,  was 
opened  to  the  public  on  June  22  at  Stillwater, 
Okla.  Local  moviegoers  were  treated  to  an 
afternoon  preview  of  the  new  l,2S0-seat  house, 
while  the  formal  opening  took  place  that  eve- 
ning with  MGM's  "The  Bride  Goes  Wild,"  as 
the  initial  attraction. 

Other  Griffith-Leachman  houses  in  Stillwater 
are  the  Campus  and  Mecca,  while  the  Aggie, 
which  was  destroyed  by  fire  in  January  of  this 
year,  is  now  being  completely  rebuilt  and  is  ex- 
pected to  be  ready  for  operation  by  early  fall. 
Griffith-Leachman  are  also  planning  the  con- 
struction of  a  Drive-In  Theatre  on  Highway 
40,  south  of  the  city. 


Ministerial  Contact  Man 

For  his  midnight  show  for  Negroes,  Man- 
ager M.  Leibman  of  Century's  Albemarle, 
Brooklyn,  N.  Y.,  engaged  a  cooperative  minister 
to  contact  every  Negro  church  in  that  New 
York  borough  and  plug  the  theatre  and  the 
show. 


The  Brass  Tacks  of  Efficiesit 
Picture  Theatire  Management* 

LET'S  RESTORE  AMBITIOUS  EMPLOYES 
^  By  Jack  Jackson 


My  penchant  for  plagiarism  was  badly  in  need  of  appeasement  when  I  visited  in  New 
Orleans  some  weeks  back,  so  I  pilfered  the  following  off  the  desk  of  Maurice  Barr,  pleni- 
potentiary of  publicity  and  public  relations  for  the  powerful  Paramount-Richards  theatre  chain : 

"A  corporation  may  spread  itself  over  the  entire  world  and  may  employ  1,000  men,  but  the 
average  person  will  usually  form  judgment  of  it  through  some  one  individual.  If  this  indi- 
vidual is  rude  or  inefficient  it  will  take  a  lot  of  kindness  and  efficiency  to  overcome  that  bad 
impression.  Every  member  of  an  organisation  zvho,  in  any  capacity,  comes  in  contact  with 
the  public  is  a  salesman  and  the  impression  they  make  is  an  ad,  good  or  bad." 

Having  visited  one  of  the  chain's  theatres  the  previous  night  I  was  not  greatly  surprised 
when  over  a  luncheon  table  (uh  huh,  Barr  paid  for  it)  the  conversation  turned,  as  it  usually 
does  with  showmen  who  contemplate  the  future,  to  the  constantly  perplexing  subject  of 
manpower.  It  had  been  womanpower  rather  than  manpower  that  had  wrecked  my  composure 
and  blighted  my  enjoyment  of  a  picture  that  I  really  wanted  to  see  and — knowing  that  my 
incident  was  but  a  slight  throb  in  a  circuit-wide  headache — I  alerted  my  listening  apparatus 
to  catch  any  and  every  suggestion  of  solution  or  ameliorative  maneuver  that  might  be  in  work 
or  under  consideration  by  Barr  and  his  competent  and  capable  cohorts. 

We  had  chin-wagged  right  up  to  the  dessert  before  we  admitted  that  a  combination  of  loss 
of  employe  prestige  and  niggardly  wage  scales  were  at  the  root  of  our  troubles.  Back  in  the 
days  before  the  theatre  surrendered  its  outward — yes,  and  in  many  instances,  its  inward— mani- 
festations of  glamor  and  splendor  to  the  dress  shops,  liquor  stores,  sandwich  stands,  etc.,  it 
possessed  a  magnetism  and  dignity  that  did  much  to  compensate  for  remunerative  deficiencies. 
These  factors  lured  the  most  ambitious  and  more  respectable  of  employables  to  our  doors.  The 
pick  of  the  best  was  ours  and  the  successful  applicants  paraded  their  pride  and  glorified  in 
their  association  with  an  institution  whose  every  fibre  boisterously  proclaimed  its  right  to  lead- 
ership in  the  nation's   march  of  progress. 

The  payrolls  of  today  hold  very  few  names  of  the  type  predominant  in  the  not  so  long  ago. 
Still  smaller  is  the  number  who  have  demonstrated  ,  through  diligent  study  and  a  disregard 
of  hours  of  duty,  that  they  possess  the  enthusiastic  drive  and  glory  in  accomplishment  that 
spotlights  those  destined  for  success  in  theatre  work.  Our  current  employe  roster  is  thickly 
specked  with  pool  hall  refugees  and  others  of  their  ilk  whose  past  reputations  and  present 
attitude  presage  anything  other  than  competence  or  efficiency  in  dealing  with  and  catering  to  the 
demands  and  requirements  of  the  customers  whose  favor  we  seek  and  must  have. 

A  Place  to  "Hang  Around"  and  Draw  Salary 

Mention  of  the  success  canon  I  had  found  on  his  desk  elicited  comment  to  the  efifect  that 
inspiring  words,  written  or  spoken,  were  lost  when  directed  to  irresponsibles  who  viewed 
their  present  occupation  as  a  vacation  from  work,  a  temporary  refuge  from  a  vagrancy 
charge  or  as  a  place  to  "hang  around"  and  draw  salary  while  waiting  for  a  fatter  pay  envelope 
from  factory,  restaurant  or  even  the  Western  LTnion.  Practically  the  only  theatre  employes 
who  can  be  relied  on  for  day-to-day  service  are  the  members  of  unions  bound  by  contract  with 
their    organizations,    and,    incidentally,    enj  oying  the  financial  benefits  of  group  wage  bargaining. 

The  maxim  about  "any  man  being  better  than  no  man  at  all"  has  its  undeniable  place  in 
the  business  world  but  can  hardly  be  accepted  as  an  excuse  for  not  exerting  every  possible 
efifort  to  improve  the  calibre  of  job  incumbents.  This  is  particularly  true  when  the  employe  is 
required — as  are  all  theatre  employes —  to  fill  a  post  where  deportment  and  demeanor  are  an 
influence  on  patronage. 

Time   and  the    Grim    Reaper   are   making  great  gaps   in  the   ranks  of  genuinely  efficient 
management  personnel  and  these  gaps  are  being  constantly  deepened  by  lures  of  progressive ' 
companies  in  other  lines  who  have  awakened  to  the  multiple  values  of  showmanship  in  business. 

To  illustrate  from  my  personal  acquaintance  without  mentioning  names :  A  topline  manager 
of  one  of  the  nation's  finest  theatres  who  was  drafted  by  a  women's  garment  house  where 
he  quickly  rose  to  the  post  of  sales  manager ;  an  ace  publicity  man  lured  to  employment  with 
a  warehouse  company;  three  proved  "toppers"  to  radio  stations.  And,  I  could  mention  literally 
dozens  of  others  who  have  expressed  themselves    as  being  "unable  to  see  any  future  in  show 

(Continued  on  Page  14) 


*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review,  Inc. 


UNIVERSAL- INTERNATIONAL  presents 

DONALD  O'CONNO 

<nFEUDI» 

with  PENNY  EDWARDS -JOE  BESSER  •  Screenp 


Directed  by  GEORGE  SHERMAI 


Don't  take  our  word 
for  the  entertainment 
value  of  FEUDIN; 
FUSSIN'  AND  A-FIGHTIN: 

^hink  you  owe  it  to 
yourselves,  to  the 
business  and  to  your 
customers  to  screen 
this  picture  for  an 
audience  before  you 
book  it. 

I  his  is  the  best  way 
to  prove  to  you  that 

feudin;  fussin'  and 

A-FIGHTIN'  is  a  great 
audience  picture." 


MA      PA  KETTLE  OF  "THE  EGG  AND  I"  Together  A f^oinf 

MARJORIE  MAIN  •  PERCY  KILBRIDE 

USSIN'  AND  A-FIGHTI 

.  D.  BEAUCHAMP  from  his  Collier's  Magazine  story 
oduced  by  LEONARD  GOLDSTEIN 


SHOWMEN'S  TRADE  REVIEW.  July  3,  1948 


M^M  Reffular  Sia£i  Meetings 

Remember  the  story  about  the  mother  who  had  a  heart-to-heart  talk  with  her 
daughter  .  .  .  and  learned  plenty? 

That's  the  question  posed  by  Showmanship,  National  Theatres  house  organ,  in 
reminding  exhibitors  that  they  may  be  missing  a  lot  by  not  holding  regular  staff 
meetings. 

An  article  in  a  recent  issue  of  the  publication  asks  those  who  "grew  up  in  the 
business"  to  recall  how  their  planning  and  showmanship  began  away  back  when  they 
were  perhaps  ushers  and  doormen  and  to  realize  that  their  own  ushers  and  doormen 
are  just  as  full  of  ideas  as  they  were,  and  that  with  a  little  encouragement  these 
employes  may  furnish  new  slants  on  old  problems. 

Exhibitors  are  urged  to  call  the  gang  together  regularly  and  often  and  find  out  what 
they  think.  A  discussion,  a  pat  on  the  back  and  an  opportunity  to  participate,  can 
work  wonders,  the  article  concludes. 


14 

Jackson ... 

{Continued  from  Page  11) 

business."  These  are,  of  course,  hanging  like 
ripe  fruit  to  be  picked  by  the  first  seeker. 

That  we  have  been  and  are  continuing  to 
lose  face  with  our  customers  has  long  been 
admitted.  That  the  chances  of  finding  manage- 
ment replacement  material  among  the  existing 
ranks  of  loose-charactered,  ill-mannered  help 
who  evidence  no  manifestation  of  interest  or 
concern  for  theatre  work  must  also  be  ad- 
mitted. To  hold  our  patron  goodwill  and  protect 
our  future  it  is  essential  that  we  impose  more 
rigid  requirements  of  qualification  and  insist 
on  higher  standards  or  character,  deportment, 
appearance  and  aptitude.  A  finer  seive  for 
screening  help  and  a  looser  purse  for  compen- 
sation will  do  much  to  strengthen  our  weakest 
point — the  junior  sales  personnel  who  meet  our 
customers  and  to  whom  we  must  look  for  future 
executives. 

Equal — and  possibly  better  for  the  top-rank- 
ing spots — is  this  from  a  20-year-old  page  in 
Maurice  Barr's  memory  book : 

Julian  Saenger,  former  top  man  of  the  chain 
and  always  a  progressive  thinker,  discussed  at 
length  the  prospect  of  endowing  a  scholarship 
in  theatre  technology  at  Tulane  University. 
Maurice  Barr  was  assigned  the  job  of  working 
out  details  and  had  the  scheme  pretty  well  de- 
fined when  plans  were  interrupted  by  the 
urgent  demands  of  the  depression.  Julian  passed 
away  in  the  early  '30s  and  the  contemplated 
scholarship  melted  away  into  the  nothingness 
that  devours  so  many  swell  ideas  of  great  men. 

Could  Provide  Schooling 

The  idea  is  unquestionably  one  of  the  finest 
this  column  has  ever  been  privileged  to  ad- 
vance for  consideration  by  the  many  men  of 
money  who  owe  the  bulk  of  their  wealth  to  the 
industry.  Acting  singly  or  in  groups,  these  men 
could  provide  schooling  for  hundreds  of  am- 
bitious youngsters  and  in  doing  so  create  an 
ever-increasing  supply  of  expertly  trained  man- 
power to  perpetuate  the  growth  and  success 
of  their  respective  enterprises.  Columbia  al- 
ready has  such  a  course  and  other  colleges 
would  surely  institute  similar  scholastics  if 
proper  encouragement  were  offered. 

Somehow  or  other,  I  seem  to  recall  some 
industry  leader  who  engaged  in  the  practice 
and  provided  practical  experience  to  augment 
book  learning  by  inducting  the  students  into 
his  organization  during  the  school  vacation 
period.  It's  a  whale  of  an  idea  and  one  that 
offers  a  four- way  reward  for  sponsors :  favor 
with  their  Alma  Mater,  cheers  from  the  alumni, 
■everlasting  gratitude  from  the  student  selected 
and  the  guarantee  of  needed  man])ower-bracing 
to  keep  their  empires  from  tumbling. 

'Certoin  Somethings' 

Maybe  the  idea  is  not  new  but  it's  a  swell 
one  and  holds  every  prospect  of  being  an  effective 
and  modern  substitute  for  the  elements  of  mag- 
netism mentioned  earlier  as  having  been  sur- 
rendered to  invaders  from  the  marts  of  mundane 
needs.  How  or  why  or  where  is  a  moot  ques- 
tion, but  certain  it  is  that  someplace  along  the 
pathway  of  passing  years  the  theatre  has  lost 
a  lot  of  "certain  somethings"  that  caused  the 
best  of  available  and  promising  manpower  to 
shift  the  gonfalons  of  their  ambitions  from 
other  forms  of  endeavor  to  the  ranks  of  show- 
manship. The  shift  was  made  despite  aware- 
ness of  the  stiff  competition  for  every  step  up 
the  ladder  of  advancement  and  that  any  slack- 
ening of  effort,  mental  or  physical,  would  bring 


oblivion  in  this  field  of  ambition-ridden  zealots 
racing  for  the  success  goal.  Hours  were  ignored 
in  pursuit  of  knowledge,  trade  journals  were 
thumbed  for  sales  formulas  and  operational 
patterns  that  might  be  twisted  or  contorted 
CO  a  ■  picture-to-picture  study  of  the  business 
and  give  birth  to  a  brainchild  that  would  at- 
tract attention  and  bring  reward  from  su- 
periors. That  WAS  the  morale  of  theatre  em- 
ployes of  yesteryear. 

Today,  the  service  staffs,  minor  executives, 
etc. — as  well  as  many  managers,  city  managers 
and  district  managers — exude  an  aura  of  discon- 
tentment, dissatisfaction  and  disinterest.  Regret- 
able  though  it  be,  the  impression  is  left  that 
to  them  the  theatre  is  "just  a  job."  That  in- 
vigorating atmosphere;  of  everyone  "driving  to 
get  somplace"  is  gone ;  the  "feel"  that  they 
consider  themselves  and  their  tasks  important 
to  humanity  is  missing;  that  unexplainable  sen- 
sation of  being  a  "Blue  Ribbon"  entry  in  the 
company  of  champions  seems  no  part  of  their 
makeup.  This  lack  of  enthusiasm  for  their 
work,  lack  of  loyalty  to  the  institution,  lack  of 
confidence  in  the  future  of  their  field  of  employ- 
ment is  patently  communicable  to  patrons  and 
forms  an  invisible  yet  effective  barrier  to  ticket 
sales.  Something  or  somebody  is  to  blame,  and 
the  need  for  immediate  institution  of  correc- 
tive measures  is  imperative. 

Little  or  Nothing 

A  walk  down  the  principal  thoroughfares  of 
most  any  city  and  a  candid  comparison  of  the 
facade  and  display  of  theatres  with  those  of 
other  business  enterprises  solves  part  of  the 
problem.  Restaurants,  department  stores,  dress 
shops,  etc.  make  a  practice  of  keeping  abreast 
of  the  times  and  effecting  periodic  change  in 
the  overall  appearance  of  their  establishments. 
The  theatres — not  all  but  by  a  long  ways  most 
of  them — of  25,  50  and  more  years  standing 
have  done  little  or  nothing  to  evidence  their 
consciousness  that  the  world  is  in  a  new  era 
and  that  new  generations  with  new  ideas  and 
new  desires  are  running  things.  Practically 
every  facet  of  the  scintillating  gem  that  once 
captured  the  imaginations,  fired  the  urge  to 
surpass  and  excel  and  fostered  the  consuming 
desire  that  annealed  ambitions  to  avowed  car- 
eers in  theatre  business  are  as  dull,  dismal  and 


Prices  Too  High 

High  admissions  were  blamed  by 
moviegoers  of  Harrisburg,  Pa.,  for  a 
"movie-going  slump"  in  that  city  in  re- 
ply to  a  newspaper  advertisement  by 
Manager  Bob  Sidman  of  the  Senate 
Theatre  asking  for  their  ideas  on  the 
reasons  for  poor  business.  As  a  result. 
Senate  matinee  prices  were  dropped  to 
50  cents  for  all  seats,  with  night  ad- 
missions scaled  at  SO  cents  for  the  bal- 
cony and  65  cents  downstairs. 


lifeless  as  the  burned-out  bulbs  and  scaly  paint 
of  entirely  too  many  fronts  and  marquees. 

Yesterday's  profit  dollars  can  bolster  today's 
business  drop  and  foster  future  prosperity  if 
they  are  put  to  work  in  the  important  chan- 
nels of  labor  and  display.  To  improve  your 
business  improve  your  establishment  and  busi- 
ness methods.  And,  by  all  means,  improve  your 
personnel  because  the  personnel  are  your  sales- 
men and  the  impressions  they  register  with  the 
patrons  determines  the  speed  of  the  ticket 
machine. 


N.  Y.  RKO  Theatres  Book 
WOR  Matinee  Quiz  Show 

That  the  current  craze  for  radio  giveaways 
may  be  extending  to  motion  picture  theatres 
was  strengthened  last  week  when  RKO  The- 
atres in  the  New  York  area  announced  a  six- 
week  engagement  in  their  houses  of  the  WOR 
Movie  Matinee  Quiz  Show,  running  daily  ex- 
cept Saturday  and  Sunday.  The  regular  broad- 
cast emanates  directly  from  the  stages  of  the 
theatres,  with  contestants  chosen  from  the  im- 
mediate audiences.  Valuable  prizes  are  awarded 
both  successful  contestants  and  those  submit- 
ting questions. 

The  program  goes  on  the  air  from  3  to  3  '.30 
P.M.,  and  is  scheduled  into  the  theatres  as 
follows :  June  30,  the  Albee ;  July  14,  the  Coli- 
seum; and  July  28,  the  86th  Street — two  weeks 
in  each  theatre.  The  broadcasts  will  receive 
local  coverage  through  Station  WOR.  The 
Movie  Matinee  Quiz  Show  is  known  nationally. 


Wife  90,  Husband  37 
Make  2-Theatre  P.A.s 

A  wide-awake,  new  and  young  manager  for 
the  Schine  circuit  is  Jack  Killeen,  recently  trans- 
ferred to  the  Plaza  at  Malone,  N.  Y.  He  watches 
local  events  for  ideas.  Soon  after  being  pro- 
moted to  Malone  he  learned  of  a  recent  wedding 
of  a  90-year  old  woman  and  a  37-year-old  man 
who  lived  some  distance  from  Malone.  Having 
no  car,  he  walked  to  their  home  and  sold  them 
on  making  a  personal  appearance  at  both  Schine 
houses  in  Malone — the  Plaza  and  the  Malone. 

He  asked  them  what  they  wanted  in  return 
for  appearing  as  part  of  his  promotion  activi- 
ties, and  was  told  that  they  wanted  a  wood 
stove.  Returning  to  town,  Killeen  visited  a 
local  hardware  dealer  and.  other  merchants  who 
participated  in  acquiring  a  new  stove  for 
the  couple. 


Ice  Cream  Matinees 

Midweek  ice  cream  Wednesday  matinees  for 
children  were  instituted  at  the  close  of  the 
school  year  by  Reade  Theatres  City  Manager 
Hal  Martz  in  Plainfield,  N.  J.  A  number  of  local 
merchants  supply  the  ice  cream  and  cooperate 
in  other  ways. 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948  15 

Selling-  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising,  Publicity  and  Exploitation 


'Easter  Parade'  Bows  as 
State  Starts  New  Policy 

Following  an  intensive  six-week  advertising, 
publicity  and  exploitation  campaign,  MGM's 
"Easter  Parade"  made  its  world  bow  in  New 
York  Wednesday  at  Loew's  State  Theatre.  The 
various  campaigns  were  conducted  jointly  by 
MGM  and  Loew. 

The  theatre  was  closed  24  hours  before  the 
film's  opening  to  permit  final  alterations  in  a 
complete  renovation  job  under  a  new  extended- 
run  policy  which  was  inaugurated  by  the  "Easter 
Parade"  premiere.  Although  there  was  a  slight 
increase  in  former  admission  prices,  the  policy 
of  seven  shows  daily  on  a  continuous  scale  was 
maintained. 

On  the  night  of  the  opening,  Irving  Berlin, 
composer  of  the  film's  songs,  and  Ann  Miller, 
one  of  the  stars,  pushed  the  switch  which  turned 
on  the  new  giant  illuminating  sign  above  the 
marquee.  Floodlights  played  on  30-foot  figures 
of  the  four  "Easter  Parade"  stars  (Judy  Gar- 
land, Fred  Astaire,  Peter  Lawford  and  Miss 
Miller),  and  there  were  a  dozen  models  in 
original  costumes  from  the  picture  with  Easter 
Lilies,  thus  creating  the  effect  of  a  living  sign. 
Loudspeakers  hidden  on  the  marquee  amplified 
the  Easter  Parade  tune  from  the  picture. 

For  the  past  several  weeks  Berlin  and  Miss 
Miller  have  appeared  on  several  radio  shows 
plugging  the  picture  and  the  premiere,  and 
magazines  and  newspapers  have  given  consid- 
erable space  to  the  musical. 


Lieber,  Wilkinson  Here 
For  'Green  Hair'  Talks 

Perry  Lieber,  RKO  studio  publicity  chief, 
and  James  Wilkinson,  of  the  cutting  depart- 
ment, arrived  in  New  York  this  week  with  a 
print  of  "The  Boy  With  Green  Hair"  for  show- 
ings to  the  eastern  sales  force  and  huddles  on 
forthcoming  publicity  and  ad  campaigns  on 
the  picture. 

Dore  Schary,  who  was  also  to  have  made  the 
trip  east,  remained  in  Hollywood  from  where 
it  was  announced  Thursday  that  he  had  re- 
signed as  RKO  studio  production  chief  (see 
National  Newsreel) . 

Pete  Smith  Short 
Publicized  in  Australia 

Pete  Smith's  "Surfboard  Rhythm"  has  made 
a  big  splash  in  Australia  where  the  sport, 
known  as  "shooting  the  breakers,"  is  an  Aus- 
tralian favorite. 

MGM  exchanges  "down  under"  went  to  town 
with  tieups  with  various  surf  clubs,  with  the 
mayor  of  Albany,  West  Australia,  presenting 
a  special  award  on  the  stage  of  the  Empire  The- 
atre. 


Plugging  the  Music 

Records  of  hit  numbers  are  available 
from  nearly  eill  musical  films  now  released. 
This  makes  it  easy  to  arrange  a  lobby 
plug  or  possibly  a  street  plug,  if  local  laws 
do  not  interfere.  But  if  you  want  to  impel, 
rather  than  repel,  for  goodness  sake  use 
a  first  class  audio  and  speaker  system. 
(See  the  STR  Theatre  and  Equipment 
Section  from  time  to  time.) 


ANYBODY  CAN  DO  THIS.  We  don't  mean 
getting  married,  but  putting  on  this  simple 
ballyhoo  which  got  loads  of  attention  for 
Loew's  Poli  Elm  Street  Theatre,  Worcester, 
Mass.  A  girl  with  a  bridal  headdress,  a  boy 
with  a  white  carnation,  a  convertible  with  the 
top  down,  and  a  rear  banner  to  tie  in  "The 
Bride  Goes  Wild"  and  the  theatre.  They 
don't  really  have  to  be  married,  you  know. 


6-City  Pre-Release  Set 
For  'Loves  oi  Carmen' 

Pre-release  engagements,  backed  by  an  ex- 
tensive promotion  campaign,  are  planned  for 
"The  Loves  of  Carmen"  in  six  typical  audience 
cities  early  this  fall,  it  was  announced  last 
week  by  A.  Montague,  Columbia  general  sales 
manager,  on  his  return  from  a  week-long 
branch  and  district  manager's  meeting  in 
Chicago. 

Cities  selected  for  first  showings  of  the  Rita 
Hayworth-Glenn  Ford  Technicolor  starrer  are 
Detroit,  BulTalo,  Houston,  San  Francisco,  Bal- 
timore and  Cincinnati.  While  no  definite  dates 
have  been  set,  it  is  expected  that  the  film  will 
open  in  these  situations  in  mid-September,  with 
national  release  scheduled  for  later  in  the  year. 

"All  six  cities,"  according  to  Dr.  George 
Gallup,  whose  Audience  Research  Institute  is 
an  arm  of  the  Gallup  Poll,  "are  situated  in  the 
center  of  large  territorial  shopping  areas,  and 
are  geographically  well-spread,  representing  IS 
per  cent  of  the  population  of  cities  over  250,000 
and  20  per  cent  of  the  population  of  cities  over 
500,000.  These  percentages  are  sufficient  to 
wield  a  powerful  influence  on  the  over-all 
national  motion  picture  audience.  Another  con- 
tributing factor  is  the  modern  communication 
and  exhibition  facilities  to  be  found  in  all  these 
centers." 


National  Publicity  Free 

Red  Skelton,  Columbia  and  "The  Fuller  Brush 
Man"  came  in  for  a  big  slice  of  national  pub- 
licity when  the  July  issue  of  Coronet  magazine 
appeared  on  the  stands.  In  it  Dickson  Hartwell 
authors  a  feature  article  on  Alfred  Fuller, 
founder  of  the  brush  company,  which  details 
how  one  man's  idea  grew  into  an  international 
institution.  In  the  course  of  the  article  Skelton 
and  the  picture  are  prominent  through  an 
anecdote  on  Skelton  which  reveals  how  he  tried 
peddling  bushes  as  a  gag  and  sold  four. 


'Jesse  lames'  to  Spark 
'Bad  Men'  Area  Premiere 

As  a  special  attraction  in  connection  with 
the  Oklahcma-Texas  premiere  of  "Return  of 
the  Bad  Men,"  RKO  Radio  has  arranged  for 
personal  appearances  of  Colonel  J.  Frank  Dal- 
ton  who  recently  announced  his  real  identity 
as  Jesse  James,  the  famed  Western  outlaw. 

The  world  premiere  will  be  staged  in  Guthrie, 
Okla.,  on  July  7,  with  the  Guthrie  Chamber  of 
Commerce  and  business  and  civic  leaders  co- 
operating in  the  event. 

The  huge  street  parade,  starting  at  noon,  will 
have  several  hundred  mounted  riders  from 
roundup  clubs  all  over  the  state.  Governor  Roy 
Turner  of  Oklahoma  will  make  an  appearance, 
with  stage  coaches  and  covered  wagons  making 
up  the  procession  which  will  wind  up  with  an 
old  fashioned  square  dance  in  front  of  the  Melba 
Theatre. 

Ray  Whitley  and  his  cowboy  band  has  been 
engaged  to  appear  throughout  Oklahoma  and 
Texas  in  conjunction  with  the  showing  of  "Re- 
turn of  the  Bad  Men,"  which  stars  Randolph 
Scott,  Robert  Ryan  and  Anne  Jeffreys.  Mem- 
bers of  the  cast  are  also  expected  to  come  on 
from  Hollywood. 

Over  100  radio  stations  are  pledged  to  par- 
ticipate  in   the   area  premiere. 

The  Oklahoma  City  opening  is  set  for  July  8 
at  the  Center  Theatre  with  Tulsa  on  July  9 
(Rialto  Theatre)  and  Enid,  Chickasha,  Lawton, 
Amarillo,  Wichita  Falls,  Fort  Worth  and 
Abilene  to  follow  in  that  order. 

Details  are  being  handled  by  Bob  Hickey, 
midwest  and  south  field  supervisor  and  Eddie 
Terhune,  Dallas  and  Oklahoma  City  field  man. 


Spencer  to  Handle 
Premiere  of  'Feudin' ' 

Perry  Spencer,  formerly  Universal-Interna- 
tional exploitation  representative  in  the  South 
with  headquarters  in  Atlanta,  has  been  engaged 
by  the  company  to  handle  the  territorial  pre- 
miere of  "Feudin',  Fussin'  and  A-Fightin' "  in 
the  Tri-States  Theatres  circuit  starting  July  8 
in  Des  Moines. 

Stars  and  featured  players  of  the  film  in- 
cluding. Mar  jorie  Main,  Percy  Kilbride,  Penny 
Edwards  and  Joe  Basser,  are  scheduled  to  par- 
ticipate in  the  premiere. 


Washington  Preview 

An  audience  of  officialdom,  including  mem- 
bers of  the  Federal  Bureau  of  Investigation  and 
theatre  executives,  were  on  hand  Wednesday 
evening  when  20th  Century-Fox  previewed 
"Street  With  No  Name,"  at  the  Statler  Hotel 
in  the  nation's  capitol.  Spyros  P.  Skouras,  20th- 
Fox  president,  and  J.  Edgar  Hoover,  director 
of  the  FBI,  acted  as  hosts. 


Let  Merchants  Know 

Be  sure  the  local  merchants  receive 
copies  of  your  heralds  and  programs.  It 
may  give  them  the  idea  of  advertising  in 
your  hand-outs.  They're  a  good  ad  me- 
dium, you  know. 


starring  RUTH  HUSSEY 
with  GENE  LOGKHART 

and  ADELE  MARA 
A    R  E  P  U 


RALPH 
EDWARDS' 


COAST 

THROUGH  RAD 


01 


An  audience  of  more  than  60/ 
search  for  ''Niiss  Jane  Doe^'  in 


Mary  Ruth  Wade  of  Lake  Charles,  La,, 
selected  from  15,000  entries. 
She  will  soon  be  seen  in 

Republic's  ''T/ie  Plunderers, 


ARROLL  VERA  RALSTON 

M  HOWARD  •  BENAY  VENUTA 

AMES  BELL  •  JOHN  LITEL 
I  C  PICTURE 


rO  COAST 

I'S  MOST  POPULAR  SHOW 

^0,000  heard  the  nation-wide 
ree  weeks  of  smash  publicity. 


Screen  Play  by  LAWRENCE  KIMBLEi    Adoptation  by  OECLA  DUNNING 

Associate  Producer-Director— JOHN  H.  AUER 


18 


SHOWMEN'S  TRADE  REVIEW.  July  3,  1948 


Stage  Set  for  July  2nd 
^Canon  City^  Premiere 

Plans  were  being  completed  this  week  for  the 
world  premiere  of  Eagle  Lion's  "Canon  City" 
at  the  Rex  and  Skyline  theatres  in  Canon  City 
on  July  2,  just  a  stone's  throw  from  the  grim 
grey  walls  of  the  penitentiary  where  the  in- 
cidents related  in  the  semi-factual  drama  took 
place. 

Gov.  Lee  Knous  of  Colorado  is  scheduled  to 
head^a  large  turnout  of  Rocky  Mountain  Em- 
pire officials,  industrialists  and  motion  picture 
exhibitors,  including  governors  of  six  surround- 
ing states  and  six  former  governors  of  Colorado. 
A  one-hour  parade  will  precede  a  special  din- 
ner arranged  for  invited  guests  at  the  peniten- 
tiary, after  which  the  film  is  to  be  shown  in  the 
prison  chapel,  simultaneous  with  the  initial 
showings  at  the  two  Canon  City  theatres. 

Planned  as  one  of  the  highlights  of  the  Canon 
City  and  Denver  activities  is  the  presentation 
of  the  special  merit  of  award  to  Producer  Bryan 
Foy  by  the  Denver  University  Motion  Picture 
Foundation  "for  his  outstanding  contribution 
in  making  an  unusual  and  factual  documentary 
motion  picture  and  for  the  development  of  new 
techniques  in  the  production  of  factual  films." 

The  Canon  City  opening  is  to  be  followed 
by  an  engagement  of  the  film  at  the  Paramount 
and  Webber  theatres  in  Denver  on  July  6, 
touching  off  simultaneous  openings  at  more 
than  150  major  first-run  key  houses  in  the  six- 
state  Rocky  Mountain  pmpire — including  Fox 
Intermountain,  McCormick-Fox  and  Westland 
circuit  theatres  in  such  cities  as  Salt  Lake  City, 
Oklahoma  City,  Cheyenne  and  Albuquerque. 

Jerry  Pickman,  EL's  assistant  director  of 
advertising,  publicity  and  exploitation,  was  in 
Canon  City  and  Denver  this  week  finalizing 
campaign  details  for  the  openings.  Assisting 
him  were  Milt  Overman  and  Julius  "Red"  Edi- 
son, EL  field  representatives. 


Sets  'Dude'  Openings 

Jim  Schiller,  Allied  Artists  exploiteer,  has 
started  a  six-week  tour  during  which  he  will 
set  up  openings  on  King  Bros.'  "The  Dude  Goes 
West"  in  Des  Moines,  Omaha,  St.  Louis,  Okla- 
homa City,  Tulsa  and  other  midwestern  cities. 


AND  IN  NEW  YORK,  TOO.  For  some 
reason  or  other,  full-page  motion  picture 
cooperative  ads  in  New  York  newspapers  are 
few  and  far  between.  But  along  came  Warner 
Bros,  and  promoted  the  layout  above  on 
"Romance  on  the  High  Seas"  in  the  New 
York  Times.  Advertisers  included  RCA,  the 
Cuban  Government,  House  of  Westmore, 
Paragon  Luggage,  Pilcher  Compact  and 
Cigaret  Cases,  Calem  Handbags,  Oculens 
Sun  Glasses,  Junior  Deb  Suits  and  Coats, 
Susan  Sage  Dresses  and  White  Rose  Dia- 
monds. Theme  of  the  ad:  "There's  Romance 
on  the  High  Seas.  Book  Your  Passage  for  a 
Romance  on  the  High  Seas  at  the  Strand 
Theatre." 


Can't  Resist  a  Parade 

Manager  James  Keefe  of  the  Orpheum,  Spo- 
kane, Wash.,  just  can't  resist  getting  his  thea- 
tre and  its  attractions  in  every  parade  that 
comes  along.  At  the  city's  recent  Lilac  Festival, 
he  had  two  members  of  his  staff  in  prison  garb 
in  the  parade  plugging  "Prison  Without  Bars" 
and  "City  Without  Men." 


HE  MADE  THE  TURNSTILES,  THOUGH.  Henry  Morgan  went  down  to  PhiUy 
during  the  Republican  Convention,  running  on  his  exploitation  platform  of  "Nobody's 
Choice  for  President."  Henry  wasn't  elected  to  anything  and  was  probably  something  of  a 
nuisance  to  the  regular  delegates,  but  he  did  accomplish  what  he  went  down  there  for, 
to  put  over  the  showing  of  his  first  film,  "So  This  Is  New  York,"  United  Artists  release, 
at  the  Earle  Theatre.  Here  is  his  truck  ballyhoo,  with  a  lectrum  at  the  back  end.  Some- 
body made  speeches  from  it,  but  we  haven't  information  whether  Henry  himself  was  in  on 
the  deal. 


Gives  ^Uitconquered' 
A  'Hollywood  Premiere' 

Manager  Bud  Sommers  of  the  Madison 
Theatre,  Richmond,  Ky.,  wanted  to  give  that 
community  a  Hollywood-style  premiere  for  the 
showing  of  Paramount's  "Unconquered." 

First  he  needed  stars — a  "George  Raft",  "Gary 
Cooper",  "Paulette  Goddard"  and  other  fac- 
similes of  film  favorites,  to  give  flamboyance 
to  the  opening.  Eight  contestants  were  en- 
rolled and  taken  by  a  fleet  of  cars,  with  police 
and  motorcycle  escort,  down  the  city's  main 
street  to  the  theatre  where  they  were  inter- 
viewed over  the  theatr'e's  P.A.  system,  and  then 
paraded  on  the  stage  before  three  local  persons 
who  acted  as  judges. 

Sommers  promoted  the  following  prizes  from 
Richmond  merchants :  a  $75  wrist  watch,  a 
$39.75  radio,  a  $15  electric  clock,  coiffure  and 
makeup  for  the  local  contestants,  costumes  and 
corsages.  The  fleet  of  cars,  city  and  county 
police  escort  cars  and  flood  lights  were  also 
promoted. 


Contest  for  Best 
'Tap  Root'  Promotion 

Universal-International  will  conduct  a  con- 
test to  select  the  three  best  applications  by 
theatre  staffs  of  three  different  types  of  promo- 
tions in  connection  with  the  10-theatre  Phila- 
delphia area  territorial  premiere  of  Walter 
Wanger's  Technicolor  "Tap  Roots"  July  14-15 
in  Philadelphia,  Atlantic  City,  Allentown,  Beth- 
lehem, Harrisburg,  Reading,  Ocean  City,  Lan- 
caster, York  and  Wilmington. 

The  winners,  to  be  selected  by  a  group  of 
experts  to  be  named  by  U-I  will  be  given  week- 
end trips  to  New  York  at  their  convenience 
during  the  summer. 

Herman  Kass,  U-I  home  office  exploitation 
representative,  is  visiting  each  of  the  theatres 
involved  to  explain  the  details  of  the  contest 
to  the  managers  and  theatre  staffs. 


RKO  Plans  Territorial 
Premieres  on  Buck  Film 

Basing  its  action  on  the  success  of  the  re- 
release  of  Frank  Buck's  "Bring  'Em  Back 
Alive"  in  the  Cleveland,  Cincinnati  and  In- 
dianapolis areas,  RKO  Radio  is  planning  ter- 
ritorial premieres  of  the  reissue  in  all  sections 
of  the  country  during  July  and  all  through  the 
summer.  Terry  Turner,  national  director  of 
exploitation,  will  be  in  charge. 

Showmanship  campaigns  are  in  order  on 
"Bring  'Em  Back  Alive,"  with  such  activities 
possible  as  donating  part  of  the  proceeds  to 
buy  new  wild  life  for  local  zoos,  naming  recent 
arrivals  at  zoo  built  around  a  contest,  Frank 
Buck  "Bring  'Em  Back  Alive"  clubs  and  simi- 
lar stunts,  all  in  the  good  old-fashioned,  tried- 
and-true  methods  of  surefire  picture  merchan- 
dising. 


'Red  Shoes'  in  Tieup 
With  Capezio  Shoes 

Major  national  tieup  with  Capezio  Shoes  for 
J.  Arthur  Rank's  Technicolor  "The  Red  Shoes," 
which  Eagle  Lion  will  release  in  this  country, 
has  been  announced  by  Max  E.  Youngstein, 
KL  vice-president  in  charge  of  advertising,  pub- 
licity and  exploitation. 

.  The  tieup  will  bring  the  film  window  and 
counter  displays  in  230  major  shoe  outlets 
throughout  the  country,  in  addition  to  news- 
paper and  magazine  advertising. 


?!  ^^^'^^  I'^Pers  All  Have 
A  Name  Por  It  j ; t , , , , 


"  Bqh-Powered  Grosses'  Street!" 


—  M  p.  Daily 


"Double-Barreled  Boxoffice'  Street!" 

—  Variety  i|j 

"'Smash  Boxoffice  Thriller'  Street!" 

—  Hollywood  Reporter 

"'Sure-Fire  Hit'  Street!" 


M  P.  Herald 


From  the  fi,^^ 
of  the  FBI 


The  STREET 

wrmmmME 


Starring 


MARK  STEVENS 'RICHARD  WIDMARK 

Directed  by  WILLIAM  KEIGHLEY 
Produced  by  SAMUEL  G.  ENGEL 


20 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 


Campaign  Material  for 
20TH  CENTURY-FOX'S 
"dive  My  Hegards  to 
Broadwczy" 

GENERAL  APPROACH:  A  human  inter- 
est yarn  of  the  father-and-son  members  of 
an  oldtime  vaudeville  team  who  couldn't 
realize  that  the  two-a-day  was  dead,  and 
continued  to  keep  in  practice  till  Cupid  had 
his  way  with  the  two  daughters  and  finally 
with  tne  son.  A  bit  nostalgic  to  oldtimers 
but  enlivened  with  comedy  happenings  and 
song  and  dance,  and  filmed  in  brilliant 
Technicolor. 

NEWSPAPER  ADS:  The  38  newspaper  ads 
reproQUced  in  the  pressbook  utihze  every  bit 
of  space  so  that  many  of  them  are  over- 
crowded, but  the  general  effect  is  attractive 
and  most  of  them  will  stand  out  well  among 
other  ads.  Eight  of  them  are  single-  ana 
double-column  teasers  for  which  the  show- 
man should  find  good  use.  Dan  Dailey,  being 
the  solo  star,  gets  chief  play  throughout.  In 
many  layouts  the  entire  family  of  five  is 
represented,  often  together,  occasionally  in 
twos  and  threes.  In  but  few  is  there  any 
indication  that  the  film  is  a  musical,  those 
few  showing  a  played-down  bar  of  music. 
Title,  in  90  per  cent  of  the  cases,  is  in  white 
letters  against  a  black  square,  oval,  rectangle 
or  circle.  Dancing  angle  is  given  prominence 
through  the  figures  of  Dan  Dailey  in  dancing 
attitudes.  Two  of  the  large  ads,  the  800-liner, 
reproduced  on  the  front  cover  of  the  press- 
book,  and  the  7S8-liner,  showing  Dailey 
against  a  Broadway  street  background  be- 
side a  24-sheet  poster  of  "Give  My  Regards 
to  Broadway,"  are  especially  attention- 
arousing.  Occupying  small  space  but  con- 
spicuous in  several  of  the  ads  is  the  minia- 
ture figure  of  Al  Jolson  in  blackface  pro- 
claiming (from  the  trailer,  which  he  speaKs) : 
"You  am't  seen  nothin',  folks,  till  you  see 
'Give  My  Regards  to  Broadway'." 

DISPLAY  MATERIAL:  With  little  white 
space  to  accentuate  figures  and  copy,  the 
posters  nonetheless  convey  an  idea  of  the 
comedy,  dancing  and  singing  to  be  found  in 
tne  film.  The  head  of  Dailey  in  the  24-sheet 
and  his  full-length  figure  in  the  six  will, 
when  cut  out  and  mountsd,  provide  attractive 
marquee  and  lobby  displays.  The  Broadway 
street  background  is  prominent  in  all  but 
the  24,  but  its  scenes  from  the  pictures  and 
character  across  the  bottom  emphasize  the 
film's  entertainment  values.  The  customary 
accessories  are  "sharp"  and  exert  good  draw- 
ing power. 

EXPLOITATION:  The  three  pages  of  ex- 
ploitation ideas  will  be  found  a  great  aid  to 
the  manager  who  has  but  little  time  and 
money  to  devote  to  exploiting  his  shows. 
A  m  o  s  t-talented-family-in-the-community 
contest  should  interest  an  editor;  also  a 
search  for  oldtime  vaudeville  entertainers  in 
the  town.  A  four-day  newspaper  Broadway 
quiz  contest  identifying  oldtime  entertainers 
from  pictured  props  that  made  them  fa- 
mous or  from  descriptions  of  mannerisms 
should  be  easy  to  promote.  There  are  several 
baseball  stunts  that  can  be  worked  and  that 
tie-in  with  the  baseball  angle  of  the  film; 
also,  many  music  tieups  growing  out  of  the 
songs  of  the  picture  and  their  recordings. 
Several  ideas  are  advanced  for  playing  up 
the  new  star,  Dan  Dailey,  from  posting  the 
manager's  praise  of  him  in  the  lobby  to  a 
search  to  find  his  local  double. 


Garner  Extra  Publicity 
For  'Years'  in  St.  Louis 

RKO  Radio  cashed  in  on  the  Freedom  Train 
Parade  in  St.  Louis  to  garner  some  extra  pub- 
licity for  Samuel  Goldw\'n's  "The  Best  Years 
of  Our  Lives"  at  the  Shubert  Theatre.  Harold 
Russell,  handless  veteran  who  won  two  Academy 
Award  "Oscars"  for  his  performance  in  the 
film,  was  on  'hand  for  the  occasion  and  received 
a  royal  welcome.  A  visit  to  Sportsmans  Park 
resulted  in  a  reunion  with  President  Bob  Han- 
negan  and  Manager  Eddie  Dyer  of  the  Cardi- 
nals, with  resultant  newspaper  breaks  on  the 
sports  pages. 

Russell  also  visited  the  St.  Louis  Zoo  and 
was  photographed  with  "Tommie,"  pet  chimpa- 
anzee.  Following  a  mammoth  parade,  in  which 
26  bands  participated,  and  15,000  people  in  line, 
which  he  reviewed  in  company  with  prominent 
civic  and  legion  officials,  Russell  appeared  at 
the  'head  of  a  big  variety  show  participated  in 
by  SOD  actors,  singers,  dancers  and  musicians  at 
the  Convention  Hall  of  Kiel  Auditorium.  J6an 
Marie  Chapman,  chosen  "Miss  Freedom,"  was 
crowned  and  presented  with  a  jeweled  sceplor  by 
Russell  and  took  part  in  the  ceremonies.  Details 
attendant  on  the  tieup  were  handled  by  RKO 
Radio's  field  exploitation  stafif  under  the  super- 
vision of  Terry  Turner. 


Gets  Circus  Elephants 
For  His  Pet  Parade 

With  a  circus  coming  to  Bellingham,  Wash., 
in  a  day  or  two,  Manager  LeRoy  Kastner  of  the 
American;  knowing  his  pet  parade  for  20th- 
Fox's  "The  Tender  Years"  couldn't  lick  the 
circus,  decided  to  try  for  a  tieup  with  it.  If  he 
could  borrow  an  elephant,  he  thought,  it  would 
add  oomph  to  his  parade. 

So  he  approached  the  circus  for  the  loan  of 
a  pachyderm.  The  circus,  glad  of  extra  pub- 
licity for  itself,  let  Kastner  have  four  ele- 
phants. Added  to  his  100  pet  entries,  the  parade 
proved  quite  a  spectacle  as  the  animals  moved 
upon  the  stage  of  the  American. 

The  affair  was  so  successful  that  civic  lead- 
ers asked  Kastner  to  make  it  an  annual  event. 


Hold  That  Tiger! 

Universal-International  promised  an 
old-fashioned  campaign  for  "Man-Eater 
of  Kumaon"  and  has  now  proceeded  to 
make  good  for  the  picture's  world  pre- 
miere at  the  Winter  Garden,  New  York, 
which  took  place  Thursday.  Just  like 
old  times  is  the  big  tiger  snarling  from 
the  top  of  the  marquee.  There  is  a 
modern  touch,  however;  this  is  a  three 
dimensional  job,  with  eyes  that  flash, 
jaws  that  move  menacingly  and  a  tail 
that  thrashes  about  angrily.  There  is  so 
much  jungle  foliage  around  the  lobby 
entrance  that  passersby  are  said  to  be 
hiring  guides. 


'Kumaon'  Tiger  Novelties 
Available  to  Exhibitors 

In  recognition  of  tlie  strong  appeal  to  chil- 
dren by  the  Monty  Shafif-Frank  P.  Rosenberg 
wild  animal  production,  "Man-Eater  of  Ku- 
maon," arrangements  have  been  completed 
whereby  the  Economy  Novelty  and  Printing 
Company  will  market  a  number  of  novelties  for 
youngsters  in  connection  with  the  picture. 

The  novelties,  which  are  made  available  to 
exhibitors  through  the  pressbook,  include  tiger 
masks,  tiger  balloons,  a  hidden  animal  fold,  a 
mystic  foto,  and  tiger  drawing  sheets. 


Premiere  Over  Kumaon 

While  Universal-International's  "Man-Eater 
of  Kumaon"  was  having  its  world  premiere  at 
the  Winter  Garden  Theatre  in  New  York  this 
week,  another  initial  showing  of  the  adventure 
film  was  taking  place  on  the  Pan-American 
World  Airways  "Clipper  Cathay"  as  it  flew 
over  the  Kumaon  Territory  of  India.  The  clip- 
per left  San  Francisco  on  June  29. 


Treasure  Hunt 

A  treasure  hunt,  with  a  jeweler's  ad  furnish- 
ing the  clues,  was  used  to  exploit  "Albuquer- 
que" at  Reade's  Strand,  Perth  Amboy,  N.  J. 


THIS  IS  REALLY  PICKING  THE  SPOTS.  The  World  premiere  of  Eagle  Lion's 
"Mickey, '  which  introduced  Lois  Butler  as  a  new  star,  took  place  at  Moline,  111.  with  a 
dual  showing  at  the  LeClaire  and  Paradise  theatres.  And  what  a  time  they  picked  for 
the  opening!  Moline  was  in  the  midst  of  a  Centennial  Celebration,  a  big  feature  of  which 
was  a  parade  depicting  the  history  of  the  community.  Well  sir,  here  is  the  parade,  and 
everybody  with  a  pair  of  eyes  can  see  that  the  theatre  management  took  full  advantage 
of  the  situation,  with  this  street  banner  becoming  a  center  of  interest. 


Men  called  it 

"J^3«^  fever"... 


co-starring 


GEORGE 


MONTGOMERY 


Albert  Dekker  •  Otto  Kruger  •  Glenda  Farrell  •  Greg  McCiure 


Scrainpliy  by  Evtntt  Fraeman  •  Additional  DIaloiui  by  Karl  Kamb. 
Baud  upon  the  play  by  Charlas  MacArthur  and  Edward  Sheldon, 
produced  by  Dadd  Belasco 


Directed  by  LESLIE  FENTON 
A  BENEDICT  BOGEAUS  PRODUCTION 


22 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 


Regional  Newsreel 

News  of  Events  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


ST.  LOUIS 


Fred  C.  Souttar,  for  12  years  regional  mana- 
ger^ in  St.  Louis  for  Fox  Midwest  Theatres  in 
southern  Illinois  and  Eastern  Missouri,  was 
transferred  on  July  1  to  Kansas  City,  Mo.,  to 
succeed  Howard  Jameyson  as  regional  manager 
of  the  Kansas  area.  Jameyson  is  retiring.  Zach 
Taylor,  manager  of  the  St.  Louis  Browns  base- 
ball league,  was  guest  speaker  at  a  luncheon 
meeting  of  the  St.  Louis  Variety  Club  on  Tues- 
day. It  was  the  club's  last  meeting  until  fall. 
B.  Temborious  of  Lebanon,  111.,  his  wife  and 
sister-in-law  are  vacationing  in  Canada.  Her- 
man Taijner  of  Pana,  111.,  is  back  from  a  three- 
week  vacation  in  New  York  City  . 

Hermnn  Hunt,  who  was  St.  Louis  manager 
for  National  Screen  Service  in  1931-33,  visited 
old  friends  on  film  row.  He  is  now  interested  in 
the  new  Tower  Theatre,  Wichita,  Kan.,  and 
owner  of  six  theatres  in  Cincinnati  and  a  buy- 
ing and  booking  organization  in  that  area.  Eagle 
Lion  District  Manager  Clair  Hilgers  was  here 
from  his  Dallas  headquarters  for  a  visit. 

Merrill  Atkins,  who  opened  the  new  Idaho 
theatre,  Sumner,  111.,  last  September,  has  sold 
the  house  to  Ralph  Clark  and  is  going  to  Idaho 
to  live.  Charles  H.  Weeks,  Jr.,  is  closing  the 
Weeks  Theatre,  Dexter,  Mo.,  for  major  im- 
provements, lom  Curley  has  closed  the  Lee, 
St.  Louis,  for  the  summer.  The  St.  Louis  The- 
atre here  was  reopened  June  30.  House  was 
closed  in  April  when  projectionists  refused  to 
cross  a  picket  line. 

Funeral  of  Mrs.  Jessie  Hainline,  widow  of 
A.  L.  Hainline,  who  died  in  Tucson,  Ariz.,  was 
held  at  her  late  home  in  Compton  Park,  Macpmb. 


NEW  HAVEN 


President  Spyros  P.  Skouras  of  20th  Century- 
Fox,  attended  the  graduation  of  his  son,  Spyros, 
Jr.,  from  Yale  University.  Manager  Ed  Lynch 
of  Warners'  Roger  Sherman  is  off  to  Virginia 
Beach,  Va.,  for  a  golf  vacation  on  the  Cava- 
lier Hotel  course.- 

MGM  Manager  Harry  Rosenblatt  and  RKO 
Manager  Barney  Pitkin  are  in  Boston  for 
meetings  and  conferences.  Variety  Club  of 
Connecticut,  Tent  31,  has  presented  Boys  Vil- 
lage at  Milford  with  large  deep  freeze  unit. 
The  village  now  houses  14  boys  from  every  sec- 
tion of  state. 

Harry  Rose,  manager  of  Loew  Poli  Majestic, 
Bridgeport,  and  Mrs.  Rose  of¥  to  Westbrook, 
Conn.,  for  their  annual  vacation.  Bob  Carney, 
manager  of  Loew  Poli,  Waterbury,  is  vaca- 
tioning in  Maine.  Paul  Klingler,  manager  of 
Strand  in  same  town,  is  acting  as  relief  mana- 
ger. Strand  Amusement  Co.,  theatres  in  Bridge- 
port, with  exception  of  Park  City  and  Mayfair, 
are  inaugurating  summer  season  matinees  on 
Tuesday. 

Miss  Nancy  Jacocks,  daughter  of  Ted  Jaoccks, 
owner  of  the  Brandford  in  Branford,  has  be- 
come the  bride  of  John  E.  Taft  of  New  Haven. 


HARTFORD 


Personnel  changes  continue  in  the  territory. 
Michael  Piccirillo,  formerly  with  Loew's  in 
New  York,  is  new  manager,  Center,  Hartford, 
succeeding  Jack  A.  Simons,  now  managing  di- 


REGIONAL  NEWS  INDEX 


Atlanta    30 

Baltimore    26 

Charlotte    28 

Chicago    26 

Cincinnati    28 

Cleveland    26 

Columbus   30 

Denver    28 

Des  Moines      24 

Harrisburg   ; . .  .    29 

Hartford    22 

Indianapolis    26 

Kansas  City   30 

Los  Angeles   .  ...  26 

Louisville   .' . . .  30 

Minneapolis    22 

Milwaukee    28 

New    Haven   22 

New  Orleans    24 

New  York    22 

Omaha    29 

Philadelphia    29 

Phoenix    26 

Portland    22 

St.  Louis    22 

Salt  Lake  City    28 

San  Francisco    24 

Toronto    24 


rector  of  the  Beacon,  New  York.  Bob  Ritzerd, 
assistant  manager,  Loew-Poli  Bijou,  New  Ha- 
ven, was  transferred  in  same  capacity  to  cir- 
cuit's Globe  Bridgeport,  with  Ray  Flynn  re- 
placing him  at  the  Bijou. 

Harold  Lancaster,  manager.  Strand,  Paw- 
tucket,  R.  I.,  is  the  father  of  a  baby  boy. 
Larry  O'Neill  ex-manager,  Suffolk,  Holyoke, 
Mass.  is  now  in  Marblehead,  Mass.,  laundry 
business.  Sam  Schubouf,  manager,  Loew-Poli 
Lyric,  Bridgeport,  was  on  vacation  in  Florida. 
John  Scanlon,  Sr.  manager,  Warner,  Torring- 
ton  went  fishing  on  his  vacation. 

At  Burlington,  Vt.,  new  drive-in — first  for 
Vermont — was  opened  by  Sunset  Drive-In  Auto 
Corp. ;  associated  in  it  are  George  Brown  of 
Burlington ;  John  Gardner,  Schenectady,  N.  Y. ; 
and  Claude  Watkins,  Watervliet,  N.  Y. 

Nancy  Sawyer  Jacocks,  daughter  of  Irv  Ja- 
cocks, Jr.,  treasurer  of  Motion  Picture  The- 
atre Owners  of  Connecticut,  married  John  Taft. 
Adele  Harris,  daughter  of  Ted  Harris,  man- 
aging director.  State  Theatre,  Hartford,  mar- 
ried Sam  Feingold.  Patricia  Griflfin,  daughter 
of  Audrey  Griffin  of  Tom  Carey  Theatrical  En- 
terprises, Hartford,  is  engaged  to  Jack  Carroll, 
football  player,  with  wedding  set  for  Sept.  11. 

James  Clancy,  long  manager  of  the  Capitol 
here,  is  handling  a  fund-raising  drive  for  the 
Hartford  Rehabilitation  Workshop.  Ben  Lamo, 
assistant  manager,  Strand,  is  recuperating  at 
Hartford  Hospital  from  an  operation. 


Revive  Banh  Night? 

Albert  Lea  Amusement  Co.,  Albert 
Lea,  Minn.,  has  filed  suit  in  district  court 
there  seeking  to  revive  bank  nights.  The 
action  asks  the  court  to  determine 
whether  a  section  of  the  Minnesota  lot- 
tery law  applies  to  bank  night.  Attorney 
General  Burnquist  of  Minnesota  ruled 
in  August,  1946,  that  it  does. 


NEW  YORK 


The  Motion  Picture  Bookers  Club  held  a  get- 
together  with  ice  cream  cake  and  cofifee  Mon- 
day night  and  topped  it  all  off  with  a  ping-pong 
match  which  had  among  other  prizes  an  alarm 
clock,  which,  it  is  to  be  acknowledged,  is  one 
very  appropriate  prize  for  a  booker.  The  Club's 
Softball  team,  managed  by  Max  Fried  and 
coached  by  Seymour  Berkowitz,  is  going  to 
town. 

Filmrowite  Gertrude  Levein  is  going  on  va- 
cation July  10  at  which  time  she  will  get  mar- 
ried, and  United  Artists  Booker  Myron  Starr 
is  going  on  his  pronto.  He  plans  to  sit  under 
that  tree  which  grows  in  Brooklyn.  Minna 
Jackter,  daughter  of  Columbia  assistant  general 
sales  manager  Rube  Jackter,  graduated  with 
honors  from  the  Elizabeth  Barrett  Browning 
Junior  High  School  in  the  Bronx. 

Edward  Schreiber,  for  the  past  two  years 
heading  Century  Theatres  advertising  and  pub- 
licity department,  quit  July  1  to  go  into  busi- 
ness out  of  the  film  industry.  No  one  replaced 
him  to  date. 

Walter  Reade  Theatres  managerial  changes : 
Lester  Smith,  assistant,  Red  Bank,  N.  J.,  to 
manager.  Strand,  Red  Bank;  John  Balmer, 
manager,  Strand,  Red  Bank,  to  manager.  Strand, 
Freehold,  N.  J. ;  Joseph  De  Souza,  manager, 
Strand,  Freehold,  to  manager,  Paramount,  As- 
bury  Park ;  Chris  DeFillipo,  chief  of  service, 
Carlton,  Red  Bank,  to  assistant  manager,  same 
house ;  Jerry  Segal,  manager.  Lyric,  Asbury 
Park,  to  staff  of  Congress,  Saratoga  Springs, 
N.  Y. ;  William  Cheesman,  in  Asbury  Park  be- 
fore the  war,  to  manager.  Lyric,  Asbury  Park.- 


MINNEAPOLIS 


Ben  Meshbesher  has  joined  the  Columbia 
sales  staff  to  fill  the  vacancy  created  by  the 
resignation  of  Irving  Marks,  who  has  become 
branch  manager  of  Monogram. 

Minnesota  Entertainment  Enterprises  has 
asked  permission  of  the  St.  Louis  Park  village 
council  to  establish  a  6S0-car  drive-in  theatre 
in  this  Minneapolis  suburb.  The  request  was 
referred  to  the  zoning  committee  and  a  hearing 
was  set  for  July  19.  If  granted  theatre  would 
be  the  second  drive-in  in  the  Twin  Cities  area; 
the  Rose  in  Rose  Township,  St.  Paul,  opened 
last  week.  Minnesota  Entertainment  Enterprises 
has  purchased  two  other  sites  for  drive-ins  in 
the  Twin  Cities  area. 

Francis  Bateman,  general  sales  manager 
of  Screen  Guild,  visited  accounts  in  the  Twin 
Cities  with  Reno  Wilk,  branch  manager. 


PORTLAND 


Although  the  streams  of  Pacific  Northwest 
are  again  almost  at  normal  flow,  this  cannot  yet 
be  said  of  the  box-offices.  Many  persons  have 
lost  their  all  in  the  past  30  days,  and  in  addition 
the  dog  races  in  Portland  are  cutting  again 
into  the  59-cent  dollars,  and  taking  altogether 
too  large  a  share. 

Paramount  Western  District  Manager  Hugh 
Brady  is  covering  Portland  and  Seattle  ex- 
changes. Pete  Higgins  and  Lynn  Peterson  on 
Seattle  row  advise  their  Y-Parl  Drive-In,  near 
(Continued  on  Page  24) 


British  Amateur 
Champion,  U.S. 
Tournament 
Ace! 


24 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 

REGIONAL  NEWSREEL 


LONDON  OBSEB VATIONS 

45%  Quota,  American  Films  Holdup,  Rental  Disputes 
Harass  British  Exhibitors;  Rank  Is  Held  Blameless 


Jock  MacGregor 


By  JOCK  MacGREGOR 

Chaps  once  again  controls  the  British  film 
industry.  The  45%  quota,  hold-up  of  new  Amer- 
ican product  through  lack  of  circuit  deals,  and 
rental  disputes  with  J.  Arthur  Rank's  GFD,  all 
combine  to  frustrate  the  exhibitor.  The  financier 
and  producers  are  not  pre- 
pared to  go  ahead  with 
expensive  plans  when  cir- 
cuit playing  time  is  near 
impossible  to  get  without 
a  hat-in-hand  approach. 

Exhibitors  are  not  anti- 
British,  but  they  are  real- 
ists. The  majority  are  in 
competitive  areas  and 
know  that  by  the  time  the 
circuits  have  milked  the 
home  product,  there  is  lit- 
tle cream  and  not  much 
cheese  left.  For  this,  they 
have  to  pay  top  rentals,  give  priority  playing 
time  and  take  reissues.  Many  cater  mainly  for 
the  cap-and-muffler  trade  which  finds  Holly- 
wood action  pictures  preferable  to  the  class 
English  offerings  designed  for  thinking  patrons. 

Do  not  blame  Mr.  Rank.  He  is  an  astute 
business  man  and  naturally  when  approached 
by  the  government  to  suggest  a  quota  percent- 
age, he  plumbed  for  the  top.  It  is  only  ele- 
mentary bargaining  to  ask  for  the  maximum. 
The  impractical  Films  Council  knocked  off  5% 
and  President  of  the  Board  of  Trade  Harold 
Wilson,  who  has  displayed  no  great  love  or 
knowledge  of  the  exhibitor,  gladly  accepted  the 
high  figure.  On  paper  it  can  be  made  to  look 
possible,  but  a  thorough  knowledge  of  the  in- 
tricacies of  showmanship  reveals  that  accoun- 
tants' reckonings  are  not  always  fulfilled  at  tlie 
box-office.  Above  all,  the  plan  saved  dollars 
and  looked  good  for  socialist  ideology. 

The  exhibitors  have  themselves  to  blame  to 
a  great  extent.  Mr.  Rank  has  a  skilled  public 
relations  team  which  placed  the  right  stories 
at  the  right  moment.  They  were  bound  to  in- 
fluence opinion.  The  showmen  have  no  such 
machinery  and  so  only  one  side  was  widely 
publicized. 

Currently,  CEA  General  Secretary  Walter  R. 
Fuller  handles  this  himself  and  does  as  well 
as  is  humanly  possible,  but  he  has  all  the 
society's  problems  and  when  they  come  surg- 
ing in  as  they  have  done  recently,  he  is  vir- 
tually swamped.  The  CEA  should  certainly 
have  a  full-time  public  relations  officer  who  can 
keep  constantly  in  touch  with  the  press  and 
leading  figures.  The  showman's  voice  should 
be  heard  loudly. 

An  incredible  situation  exists  over  quota.  Mr. 
Rank  has  promised  to  play  over  60%  on  his 
circuits  and  that  will  leave  little  for  anyone 
else.  Sir  Philip  Warter  is  not  convinced  that 
.■\BC  can  meet  their  obligations  in  all  situa- 
tions, especially  where  there  are  bi-weekly 
changes  of  program. 

Hundreds  of  exhibitors  are  already  claiming 
exemption.  Included  among  these  are  West  End 
showhouses.  If  Rank  keeps  his  output  for  his 
halls,  the  five  American  cinemas  which  want 
nearly  forty  British  pictures  capable  of  ap- 
jjroximately  three  runs  to  meet  their  annual  re- 
quirements are  in  a  tricky  position.  It  is  under- 


stood that  the  Board  of  Trade  will  deal  sym- 
pathetically with  Paramount's  Plaza  and  Carl- 
ton, but  that  the  answer  to  MGM's  Empire  and 
the  Warner  Theatre  is  that  their  own  studios 
should  get  cracking  (MGM  is  currently  mak- 
ing "Edward  My  Son"  with  Spencer  Tracy 
and  Deborrah  Kerr,  but  Warners  have  no 
plans) . 

Pre-war  Britain  churned  out  well  over  a  hun- 
dred "A"  features  annually,  and  on  a  low  quota 
many  exhibitors  defaulted.  During  the  war 
quality  replaced  quantity  and  a  fine  reputation 
was  built  for  the  home  product.  Now  there  are 
not  the  personnel,  eciuipment  or  artists  to 
meet  the  greatly  increased  demand.  Shoddiness 
must  ensue. 

American  films,  essential  to  the  British  cin- 
ema, are  only  dribbling  out.  UA  have  no  re- 
leases set  and  20th-Fox  have  nothing  between 
"Amber"  on  September  27  and  "Northside  777" 
on  December  20.  Columbia  have  initiated  float- 
ing releases,  taking  circuit  and  independent 
dates  in  the  provinces  and  hoping  for  a  London 
general  release  later. 

^       ^  ^ 

During  the  last  two  weeks,  London  critics 
have  seen  the  best  of  contemporary  production 
in  the  two  countries.  Rank's  "Oliver  Twist" 
which  Eagle  Lion  handles  is  a  superb  offering 
and  young  John  Howard  Davies,  son  of  the 
Sunday  Graphic's  film  columnist.  Jack  Davies, 
gives  a  performance  which  will  capture  femi- 
nine hearts.  No  less  enthusiastic  has  been  the 
press  reaction  to  "Sitting  Pretty",  "Gentleman's 
Agreement"  and  "High  Wall,"  while  "Fort 
Apache"  is  accepted  as  a  film  which  only  Holly- 
wood could  make. 

*       *  * 

Recent  star  receptions  have  not  been  good. 
An  exception  was  Sidney  L.  Bernstein's  for 
Ingrid  Bergman.  A  series  of  interviews  were 
run  in  his  office  for  each  section  of  the  press 
and  it  is  a  long  time  since  there  has  been  so 
much  enthusiasm  for  an  artist.  Even  the  most 
staid  correspondents  were  chatting  with  her  for 
a  long  time. 

Alfred  Hitchcock,  who  will  direct  "Under 
Capricorn,"  was  present  and  expounded  his 
theories  on  cutting  costs  by  proper  planning 
and  shorter  pictures.  As  he  points  out,  irres- 
pective of  its  length  a  feature  is  sold  only  on 
its  entertainment  value.  Extra  footage  costs 
much,  and  how  often  a  picture  could  be  im- 
proved by  cutting ! 

^  ^  ^ 

For  the  record:  Odeon,  Tottentham  Court 
Road  (formerly  the  Paramount),  becomes  a 
first-run  cinema  again  due  to  the  west  end 
bottleneck  with  UI's  "Woman's  Vengeance".  .  . 
Dave  Griffiths  has  been  appointed  Frederick 
Brisson's  London  representative.  .  .  Frank  Cham- 
bers of  the  Roxy,  Hanley,  is  the  latest. exhibitor 
to  attack  Rank  with  a  letter  to  the  trade 
press.  .  .  Frederick  Murray,  assistant  manager 
at  GB's  New  Victoria,  is  thrilled  that  his  daugh- 
ter Barbara  has  the  lead  in  Michael  Balcon's 
"Passport  to  Pimlico".  .  .  MGM's  Empire  or- 
ganist Eric  Spruce  broadcasting  on  BBC.  .  . 
Finding  that  stars  Basil  Radford  and  Naunton 
Wayne  had  birthdays  in  the  same  week,  Betty 
Box  threw  a  party  for  the  "It's  Not  Cricket" 
unit  and  members  of  the  press, 


{Continued  from  Page  22) 
Kennewick,  has  been  closed  indefinitely  account 
floods  in  eastern  Washington.  Oscar  Oldknow 
is  conferring  with  Oscar  Chinquy,  manager 
National  Screen  Supply  Company.  Republic 
Branch  Manager  Paul  McElhinny  and  Salesman 
Ernie  Piro  attended  the  opening  of  Tower 
Drive-In  Theatre  at  Yakima,  Wash. 

All-night  movies  at  both  Longview  and  Kelso 
issued  passes  to  volunteer  dike  workers,  which 
further  built  good  will  as  things  return  to 
normal. 

There  are  upwards  of  185,696  seats  in  353 
houses  in  the  Seattle  area,  but  they  are  far 
from  filled.  One  big  drawback  is  long-continued 
Boeing  strike ;  another  is  summer  vacation 
time. 

TORONTO 

Dimouts  face  exhibitors  in  the  Ontario  region 
because  of  a  prospective  power  shortage  next 
fall  and  winter,  Robert  H.  Saunders,  chairman 
of  the  Ontario  Hydro-Electric  Power  Com- 
mission announced. 

Odeon  Theatre's  Vice-President  L.  W.  Brock- 
ington,  KC,  is  off  to  England  to  represent  the 
Canadian  Club  in  London.  Syl  Gunn  of  Winni- 
peg is  the  winner  of  Canadian  Paramount's 
branch  managers'  contest  with  William  Kelly  of 
Calgary  second  and  Pat  Hogan  of  St.  John, 
N.  B.  third.  Postponement  of  Louis-Walcott 
fight  had  theatres  in  a  dither  with  the  advertis- 
ing changes  which  became  necessary  as  the 
rains  held  up  the  fight.  Glenn  Ireton,  for  years 
with  Warner  Bros,  here,  was  host  to  news- 
papermen at  a  party  in  the  new  Renaissance 
Films  studios  at  Montreal. 

NEW  ORLEANS 

Sack  Amusement  Enterprises  of  Dallas  will 
open  a  full-staffed  New  Orleans  branch  here 
on  July  12,  following  arrangements  completed 
last  week  by  Alfred  N.  Sack,  general  manager. 
Alton  Dureau,  formerly  with  20th  Century-Fox, 
will  be  branch  manager,  and  Gene  Young- 
blood,  former  manager  of  Joy  heatre  here,  will 
be  salesman.  New  branch  will  be  located  at  218 
S.  Liberty  Street  in  the  Film  Building. 

PES  MOINES 

Clark  Baker,  Columbia  Detroit  city  salesman, 
for  three  years,  has  been  named  manager  of  the 
Des  Moines  exchange  to  succeed  Mel  Evidon 
who  has  resigned.  Maynard  Long,  assistant 
manager  of  the  Iowa  and  Strand  theatres  at 
Grinnell,  la.,  was  married  to  Marilyn  Lincoln 
at  Grinnell.  Ted  Allen,  owner  of  the  Garden, 
Guthrie  Center,  is  hospitalized  in  Des  Moines 
with  a  stomach  ailment. 

SAN  FRANCISCO  ~ 

Floyd  Billingsley,  business  agent,  Theatrical 
Operator's  Union,  is  on  business  trip  to  Hono- 
lulu. 

New  theatre  in  Chico,  California,  the  El  Rey, 
will  open  July  8.  Jack  Britton,  former  assistant 
manager  at  Harding  Theatre,  is  being  trans- 
ferred to  San  Francisco  Theatres'  Coliseum  as 
assistant  to  Albert  Levin.  Robert  Naify,  son  of 
Michael  Naify,  president,  United  California  Cor- 
poration, replaces  Walter  Armstrong  as  pur- 
chasing agent.  Ralph  Carmichael  from  Los 
Angeles  office  replaces  Sid  Martinstein  as  Re- 
public's San  Francisco  manager.  Earl  Collins, 
{Continued  on  Page  26) 


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26 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 

REGIONAL  NEWSREEL 


{Continued  from  Page  24) 

formerly  district  manager,  succeeds  to  Car- 
michael's  former  post. 

Manager  William  Coovert  of  the  El  Camino, 
San  Bruno,  Calif.,  on  July  15  succeeds  Rex 
Stevenson  as  division  manager  of  the  San  Fran- 
cisco and  Peninsula  area  of  the  Golden  State 
circuit.  Coovert  has  been  with  the  circuit  14 
years.  Stevenson  and  Dave  Bolton,  the  circuit's 
divisit)n  manager  in  the  Oakland  and  East  Bay 
area,  are  resigning  July  15  to  form  Trans-Cali- 
fornia Theatres,  Inc.,  to  manage  theatres  and 
provide  a  film  booking  and  buying  service.  Bol- 
ton has  been  with  Golden  State  more  than  20 
years.  Bolton  for  10  years.  Offices  will  be  at 
940  Market  St.,  San  Francisco. 


BALTIMORE 


Mr.  and  Mrs.  Sid  Marcus  of  the  Patapsco 
and  Brooklyn  are  the  parents  of  a  son.  The 
Eagle  Lion  Fred  Sappersteins  are  celebrating 
their  second  wedding  anniversary,  mere  tyros 
compared  to  the  Max  Goodmans  of  that  circuit 
who  are  celebrating  their  16th.  Mrs.  Reba 
Schwartz  of  the  Schwartz  circuit  is  out  with 
the  grippe.  Insley  Circuit's  Herman  Purnell  of 
Salisbury,  is  visiting  New  York.  Lou  Fenwick 
is  back  as  assistant  to  Ted  Houtson  at  the 
Little  Theatre.  United  Artists  Salesman  Joe 
Young  is  celebrating  a  birthday  while  Loew's 
Publicist  Jack  Sidney  is  on  vacation.  Mayfair 
Publicist  Harry  Welsh  is  of¥  to  a  California 
vacation.  Schwaber  circuit's  Wilbur  Brizendine 
is  keeping  the  tennis  courts  busy  these  days. 

Joe  Grant  of  the  Nemo  and  the  Dunbar  is  up 
and  around  again.  Bill  Saxton  of  Loew's  was 
cook  at  a  shrimp  dinner  given  News  Post  Col- 
umnist Lou  Azrael  who  is  becoming  Far  East- 
ern correspondent  for  the  paper.  Jack  Sidney, 
Sr.,  who  is  father  of  the  Loew's  publicist  here, 
visited  his  son  and  granddaughter  before  going 
to  New  York  for  the  fights  last  week.  Variety 
Club  Tent  19  held  a  meeting  to  discuss  its 
forthcoming  benefit  fights.  Columbia  Represen- 
tative Sid  Zins  is  going  to  say  "I  do"  next 
month. 


CHICAGO 


On  vacation :  Lindau  Circuit  Owner  Charles 
Lindau  and  wife,  west  coast ;  Riviera  Manager 
Sam  Soible,  in  the  south;  Attorney  Tom  Mc- 
Connell,  in  the  north  woods.  Back  from  vaca- 
tion :  Manager  Lenny  Utecht  of  the  Essaness 
Lake,  from  north  woods ;  Grand  Theatre  Ex- 
ecutive H.  G.  Nelson,  from  Pistakee  Bay ;  Amo 
Manager  H.  M.  Rouda  and  wife,  from  Canada. 

Appointments :  John  Karsan,  assistant  man- 
ager. North  Center,  Chicago ;  Sam  Coston, 
manager,  Manta-Rose  drive-in,  Niles,  Mich. ; 
Richard  Hoffman,  assistant  manager,  Roose- 
velt; Robert  J.  Baker,  assistant,  Maryland;  Dan- 
ny Starzynski,  manager.  Crystal  (succeeding 
Mort  Rosenthal  on  leave  from  illness)  ;  Harold 
Lang,  manager,  Biltmore ;  John  Bingemer, 
temporary  manager,  Drake ;  Charles  Nagle, 
Balaban  and  Katz  relief  manager.  B  &  K  man- 
agerial trainees:  Lee  Behrens  and  A.  Lee  Rob- 
erts. 

Roberto  Rocha,  owner,  Casa  Ehlers,  Mexico 
City,  DeVry  distributors,  and  family  visited 
th  DeVry  plant.  World  Playhouse  Managing 
Director  A.  Teitel  is  in  New  York  for  con- 
ferences. Paramount  Central  Division  Manager 
James  Donahue  is  back  from  a  swing  of  the 
southern  area.  His  assistant,  Paul  Rice,  is  being 
transferred  to  the  New  York  home  office,  and 


There's  Truth  In  It 

Manager  Charles  Tamler  of  the  Gar- 
field at  Indianapolis  won't  object  to  any- 
one saying  that  his  double  feature  thrill- 
ers are  the  most  thrilling  pictures  in 
town  but  when  a  customer  loses  his  teeth 
over  them  and  apparently  doesn't  even 
notice  it — that's  too  much.  Tamler,  who 
found  a  set  of  false  teeth  when  he  was 
policing  the  theatre  after  a  show  is  ap- 
pealing to  the  owner  to  come  get  them. 

"I  don't  want  anyone  to  miss  enjoying 
his  meals,"  he  says. 


is  succeeded  by  Irving  Wirtheimer,  former  Mil- 
waukee office  manager. 

-tiarry  Wolfe,  formerly  with  the  Chicago  The- 
atre Supply,  and  his  son  Fred,  have  formed  the 
Chicago  Cinema  Supply  Company.  Villa  The- 
atre is  showing  Mexican  films  daily.  New  prices 
at  the  Monroe ;  44  cents  to  1  p.m.,  60  cents  to 
5  :30,  80  cents  to  closing. 


PHOENIX 


A  new  Harry  L.  Nace  theatre  seating  1,000 
will  be  constructed  in  the  fall  at  loth  and  Van 
Buren  Streets. 

Ihe  Arizona  Supreme  Court  has  ruled  that 
that  state  industrial  commission  may  reluse  to 
issue  unlimited  workmen  s  compensation  policy 
coverage  to  the  motion  picture  industry.  The 
decision  arose  out  of  a  "friendly"  suit  against 
the  commissipn  by  Gene  Autry  Productions. 
The  court  determined  that  the  commission 
would  be  within  its  rights  to  refuse  to  issue 
such  a  policy  after  determining  that  the  risks 
involved  would  in  all  "reasonable  probability" 
result  in  the  compensation  fund's  becoming  in- 
solvent. 

Malcolm  White's  T-Bar-T  theatre  in  Scotts- 
dale  opened  with  a  sneak  prevue  of  "Coroner 
Creek." 

A  new  drive-in,  site  as  yet  not  selected,  is 
planned  for  Tucson  by  Midway  Enterprises, 
which  operates  the  Midway  drive-in.  General 
A'lanager  Joseph  Sure  recently  returned  from 
Reno,  Nevada,  where  Midway  Enterprises  re- 
cently opened  a  drive-in. 


New  Theatres 


Charlotte,  X.  C— J.  M.  O'Neal  of  Freemont,  N.  C, 
a  new  theatre  in  Kenly,  N.  C.,  for  Jan.  1,  1949  opening. 

Chicago — Plans  have  been  completed  for  a  new 
drive-in  near  Michigan  City,  Ind.  Ditto  for  the  new 
Paramount  Theatre  in  Toledo,  Ohio.  Sam  Pirtle  is 
building  a  new  theatre  in  Abingdon,  111. 

Seattle — Sterling  Theatres,  resume  construction  of 
the  $300,000  Magnolia,  work  on  which  was  stopped 
last  January. 

Dallas,  Tex. — Robb  and  Rowley,  a  1,000-seat,  $200,- 
000  house.  Western  Oak,  Calif. 

Victorville,  Calif. — Western  Amusement  Company, 
1,000-seater. 

San  Francisco — E.  R.  Cummings,  a  new  theatre  in 
Norwalk,  Calif.  William  Tupper,  Jr.,  new  house  in 
La  Tijera,  Calif. 

Hartford,  Conn. — Charles  Lane,  Dave  Willig  and 
Dr.  M.  N.  Kahashin  are  building  a  650-car  drive-in, 
on  Route  5.  The  Giles  circuit  has  opened  the  1,00'0-seat 
Giles  at  Framington,  Mass. 

Cincinnati — Elstun  Dodge,  a  new  theatre  at  New 
Richmond,  O. ;  plans  to  build  another  in  Mt.  Washing- 
ton. 

Indianapolis — Horace  E.  Schock,  drive-in,  Ft.  Wayne, 
Ind.  Louis  Wetzel,  drive-in  between  Winchester  and 
Union  City,  Ind. 

Atlanta — Larry    Walters,    a    drive-in.    Linden,  Ala. 

Baltimore — Schine  circuit  has  opened  its  new  1,700- 
seater  at  Milford,  Del. 

Toronto — This  city  has  its  second  drive-in  with  the 
opening  of  the  Northwest  on  the  Malton  Road. 

Milwaukee — J.  and  M.  Enterprises,  Minneapolis, 
1,000-car  drive-in  west  of  Racine.  G.  E.  Bertch, 
new  theatre  at  Suring,  Wis. 

Phoenix,  Ariz. — Harry  L.  Nace,  ],"0O-seater  here  in 
the  fall.  Midway  Enterprises,  new  drive-in. 


LOS  ANGELES 


Transferred  temporarily  to  San  Francisco 
was  Ralph  Carmichael,  as  Republic  branch 
manager.  District  Chief  Earl  Collins  has  as- 
sumed Carmichael's  former  duties  until  a  new 
appointment  is  made. 

The  Norwalk  Theatre,  Norwalk,  has  been 
taken  over  by  E.  R.  Cummings,  on  a  long-term 
lease  from  Mr.  and  Mrs.  J.  A.  Menard,  who  are 
retiring  after  more  than  40  years  in  the  local 
area.  Cummings  is  also  starting  a  new  house 
in  Norwalk. 

National  Screen  Service  Manager  Ben  Ashe 
leaves  July  6  on  an  extended  tour.  A  national 
captain  in  NSS's  initial  sales  drive,  he  expects 
to  cover  12  different  western  branches.  Bernard 
Wolf,  NSS  western  division  chief,  is  recuper- 
ating from  recent  surgery  at  the  Cedars  of 
Lebanon. 

Bruce  Fowler,  Fox  West  Coast  first-run 
district  manager,  returned  from  Las  Vegas 
with  his  wife  after  a  two-week  vacation.  The 
824-seat  Melvan  Theatre  has  been  sold  to  Al 
Olander,  Jack  Chazum  and  Sam  Sunnis  by  the 
Vinnicof  Circuit. 

William  Tupper,  Jr.,  who  left  Terrytoon 
Cartoons  as  sales  manager,  is  having  a  theatre 
in  LaTijera  constructed  for  him. 

Kelly  Norwood,  who  runs  the  La  Habra,  will 
open  a  new  951-seat  theatre  between  Fullerton 
and  Whittier  about  the  middle  of  August.  Para- 
mount Branch  Manager  Al  Taylor  has  been 
in  New  York  on  home  office  matters. 


INDIANAPOLIS 


L.  J.  McGinley,  sales  manager.  Prestige  Pic- 
tures, spent  the  week  here  calling  on  exhibitors, 
and  also  went  to  Louisville,  Ky.,  visiting  ex- 
hibitors there. 

Claude  McKean,  manager,  Warner  Bros,  ex- 
change, visited  Chicago,  calling  on  the  officials 
of  the  Gregory  Circuit. 

Hobart  Hart,  operator  of  the  Court  Theater, 
Auburn,  Ind.,  is  confined  at  home  by  an  in- 
jured back. 

William  Brower,  is  the  new  student  booker 
at  U-Int.  exchange. 

Louis  Wetzel,  is  building  an  open  air  theater, 
between  Winchester  and  Union  City,  Ind. 

Horace  E.  Schock,  of  Lima,  Ohio,  is  build- 
ing a  drive-in  in  Ft.  Wayne,  Ind.,  scheduled  to 
open  early  in  July. 

William  Meloy,  brother  of  Paul  Meloy,  who 
operates  the  Strand  Theatre,  Shelbyville,  Ind., 
was  confined  to  the  Shelbyville  Hospital  by  an 
auto  accident. 

Mother  of  Tom  Arrington  operator  of  the 
Arrington,  New  Haven,  Ind.,  died  June  15.  and 
the  father  of  John  Micu,  who  runs  the  State, 
Ft.  Wayne  Ind.,  also  died  during  the  past  week. 


CLEVELAND 


Jack  Benny  and  his  in-person  show  at  the 
RKO  Palace  proved  again  that  the  public  has 
the  money  when  the  entertainment  is  what  it 
wants  and  the  house  did  a  record  business. 
Universal  -  International  Office  Manager  Lee 
Goldsmith,  who  has  been  transferred  to  Atlanta, 
was  dined  at  Schulter's  Tavern  by  his  associates 
before  leaving.  Mr.  and  Mrs.  H.  C.  Lance  have 
formed  Diana  Amusement  Company  to  operate 
the  Diana  at  Rit'man  which  they  nave  taken 
over  from  F.  D.  Krichbaum.  Jack  O'Connell  of 
Toledo  has  a  clear  lease  on  the  Madrid  at  Pt. 
(Continued  on  Page  28) 


His  pen-and-ink  people  live  for  laughter 


BORN  on  the  drawing  board,  though 
they  are,  these  little  people  have  the 
breath  of  life  and  laughter  that  captures 
hearts  the  world  around — thanks  to  the 
creative  genius  of  the  animator. 

His  knowing  lines  belie  the  fact  that 
they  are  folk  of  fantasy ...  of  pen  and  ink 
and  paint.  For  each  and  every  one  has 
the  human  touch  . . .  has  been  fully  en- 
dowed with  character  and  lifelike  move- 


ment, through  the  animator's  artistry. 

Yet — for  all  his  wit  and  skill — the 
animator  could  not  present  his  gift  of 
laughter  to  the  moviegoing  world  with- 
out the  help  of  film.  And  this — in  types 
especially  adapted  to  his  needs — he  finds 
in  the  famous  Eastman  family,  whose 
Fine  Grain  Master  Positive  and  Back- 
ground X  Negative  have  been  the  ani- 
mator's faithful  mediums  for  many  years. 


EASTMAN   KODAK  COMPANY 

ROCHESTER  4,  N.  Y. 

J.  E.  BRULATOUR,  INC.,  DISTRIBUTORS 
FORT   LEE    •    CHICAGO    •  HOLLYWOOD 


28 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 


REGIONAL  NEWSREEL 


{Ciiiitiiuicd  fruiii  Fayc  Zb) 
Clinton  and  will  s])end  $40,000  on  a  remodeling 
job. 

University  Heights  and  Shaker  Heights  have 
settled  a  squabble  about  the  $6,000  annual  local 
admission  tax  which  the  Fairmount  Theatre 
brings  in  by  agreeing  to  split  it.  The  Fairmount 
is  located  in  both  suburbs.  Lou  Walters,  former 
National  Theatre  Supply  manager,  has  been 
appointed  head  of  the  theatre  department  of 
Universal  Corporation  in  Dallas.  Paramount 
Booker  Irwin  Sears  is  vacationing  in  Wash- 
ington, D.  C.  Mary  Maxwell,  secretary  for  the 
Essick  and  Reif  circuit,  is  back  at  her  desk 
minus  her  tonsils.  Paramount  Secretary  Eileen 
Sophis  has  just  finished  two  weeks  of  jury  duty. 


CHARLOTTE 


The  polio  situation  in  North  Carolina  has 
assumed  the  proportions  of  a  "light  epidemic." 
with  139  cases  in  the  state  and  a  score  or  more 
under  treatment  in  Charlotte.  Exhibitors  fear 
that  if  the  "light  epidemic"  should  grow  worse, 
attendance  would  be  seriously  cut.  I^Io  closings 
have  been  reported  yet. 

Washington  Theatres,  Inc.,  in  which  P.  B. 
Shearer  and  Dr.  H.  C.  Thompson  are  associated, 
are  constructing  a  SOO-seat  theatre  for  the  Negro 
trade  at  Shelby,  N.  C.  The  brick  and  steel  will 
cost  $40,000,  it  is  stated. 


DENVER 


Cy  Lee  and  Paul  Rothman  were  forced  to 
postpone  the  opening  of  their  650-car  $115,000 
Starlight  drive-in,  Colorado  Springs,  from  June 
25  to  June  30. 

Sam  Reed  has  taken  a  leave  of  absence  as 
Western  Service  &  Supply  salesman  to  manage 
the  R.  D.  Ervin  theaters  in  Dillon,  Brecken- 
ridge  and  Fairplay,  Colo. 

Harry  Go'lub,  former  Orpheum  manager  here, 
is  director  of  the  television  station,  W6XIS. 
Salt  Lake  City.  Clarence  Martin,  owner  the 
Gem,  Hugo,  Colo.,  sustained  a  cut  artery  in 
one  of  his  hands  in  an  auto  accident.  Don  Davis, 
Kansas  City  RCA  branch  manager,  was  here 


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IHURST  etDG.  BUFFALO,  N.  Y. 


"Voice  of  Theatre  Speakers" 
JOE  HORNSTEIN  has  it! 


SOCIAL  PERIOD  DURING  PREMIERE  ACTIVITIES.  Last  week's  premiere  of 
Eagle  Lion's  "Mickey"  at  the  Paramount  and  Weber  theatres  in  Des  Moines  was  marked 
by  the  attendance  of  a  number  of  screen  stars,  who  are  seen  here  relaxing  between 
premiere  activities.  Starting  at  the  left:  Sunnie  Anderson,  Lon  McCallister,  Signe  Hasso, 
A.  H.  Blank,  president  of  Central  States  Theatre  Corp.,  G.  Ralph  Branton,  executive  of 
Tri-States  Theatre  Corp.,  and  Lois  Butler,  new  singing  star  of  the  Cinecolor  musical. 


conferring  with  Western  Service  &  Supply, 
and  also  visited  Ward  Scott,  former  20th-Fox 
district  manager.  Neal  Beezley,  owner  the  Mid- 
way, Burlington,  Colo.,  was  elected  president 
of  the  Chamber  of  Commerce. 

Joe  Le^^ee,  Des  Moines  salesman,  has  been 
moved  to  Denver  by  Warner  Bros.  He  suc- 
ceeds Bill  Hobson. 

Paramount  Exchange  Secretary  Pauline  Hall 
is  vacationing  in  eastern  Canada. 

O.  J.  Sears  has  sold  the  Apache,  Elida,  N.  M., 
to  A.  B.  Yarbrough,  who  intends  to  move  the 
theatre  to  House,  N.  M.  Columbia  Manager 
\\'ayne  Ball,  stopped  here  for  a  visit  with 
friends.  Ball  was  Columbia  branch  manager 
here  prior  to  his  Los  Angeles  promotion.  RKO 
Office  Manager  Quentin  Horn  goes  to  Pacific 
Northwest  and  California  on  vacation. 

SALT  LAKE  CITY 

The  Motion  Picture  Club  has  built  four  ad- 
ditional rooms  at  its  club  house.  At  its  annual 
Roundup  last  week  prizes  were  won  by  every- 
one who  played  in  the  Club's  golf  tournament. 
Salesnien  attending  the  week's  celebration  have 
returned  to  their  posts  in  the  Intermountain 
area. 

United  Artists  Booker  Joe  Madsen  takes  his 
vacation  this  month.  Stanley  Marguiles,  former 
Salt  Laker,  now  RKO  publicist  in  Hollywood, 
here  on  studio  business,  will  remain  for  a  week's 
vacation.  His  wife  and  son  will  join  him  here 
at  the  home  of  her  mother. 

United  Artists  District  Manager  W.  E.  Cal- 
liiway  was  here  from  Los  Angeles  conferring 
\\ith  Branch  Manager  Carrol  Trowbridge.  Film 
Classics  Manager  Dave  McElhinney  is  calling 
on  managers  of  the  DeAJourdant  circuit  and 
others  in  the  Boise,  Idaho  area. 

Entrants  in  the  Gene  Autry  Rodeo  and  Dcscrct 
Xc'-a's,  contest  will  receive  six  tickets  for  rides 
cn  the  Midway  at  the  state  fair,  with  winners 
being  awarded  two  tickets  to  Aufry's  world 
championship  rodeo  the  week  of  July  19. 


CINCINNATI 


Airs.  Ella  Miller,  of  the  Film  Center  Res- 
taurant, will  take  a  boat  cruise  early  in  July 
to  Guatemala,  and  Panama.  Mr.  and  Mrs.  Lou 
Alartin  stopped  in  the  exchanges  the  past  week 
on  their  return  from  a  Florida  vacation.  Albert 


Manheimer,  in  charge  of  exchange  operations 
for  Film  Classics,  visited  the  local  branch  and 
went  over  plans  for  enlarging  and  remodeling 
the  present  quarters. 

The  new  drive-in  at  Forestville,  Ohio,  which 
R.  L.  Fitzwater  is  building,  will  have  its  formal 
opening  July  4.  Monday  night,  June  28,  was 
"Alarvin  Arent  Night"  at  the  Variety  Club. 
Alarvin  returned  from  Cleveland  to  spend  an 
evening  with  old  friends  made  during  his  stay 
in  Cincinnati.  The  MGM  staff,  from  manager 
Booth  down,  picnicked  at  Ross.  Ky.  June  21. 

Elstun  Dodge,  of  Mt.  Washington  and  New 
Richmond,  is  planning  a  new  house  in  New 
Richmond  in  the  near  future  ;  ground  has  been 
broken  for  this  jiroject.  Dodge  will  also  build 
a  theatre  in  Alt.  ^^^ashing•ton  sometime  in  the 
future.  Jack  E.  Kincaid  expects  to  have  his 
new  theatre  in  Winfield.  W.  A'a.  open  sometime 
in  .August.  The  mother  of  Ray  Law,  exhibitor, 
Lebanon,  Ohio,  died  Tuesdav  June  15  at  age  of 
84. 

Realai^t  Distributor  Lee  Goldberg  has  added 
Samuel  Weiss  and  Joseph  Bohn  to  his  sales 
.-taff  in  the  Cincinnati  and  Indianapolis  ter- 
ritory, and  Mrs.  Joseph  Bohn  has  joined  the 
organization  as  auditor. 

MILWAUKEE 

Film  Arts  Corporation  has  moved  to  its  new" 
cjuarters  which  give  it 'three  times  the  space  it 
hai  in  the  old. 

Allen  Usher,  vice-president  of  the  Sprague 
T'leatre  Corporation,  Elkhorn,  Wis.,  for  nearly 
a  year,  has  resigned  and  sold  his  stock  in  the 
company  to  D,  F.  Kelliher.  For  years  Usher 
was  a  Paramount  mid-west  executive  in  its 
Chicago  office. 

J.  and  AL  Enterprises,  Inc..  Alinneapolis,  is 
rjpcxJed  to  have  bought  a  35-acre  site  for  a 
1,000-car  drive-in  due  west  of  Racine,  Wis.; 
with  construction  expected  to  start  some- 
time in  July.  G.  E.  Bertch,  formerly  of  Carson, 
N.  D.,  has  started  building  at  Suring,  Wis.,  a 
new  theatre  which  will  be  managed  by  his  son, 
Peter  Bertch. 


Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTEIh  has  it! 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 

REGIONAL  NEWSREEL 


29 


HARRISBURG 


The  fight  socked  the  box-office  last  week. 

Edgar  Goth,  Fabian  ad  and  publicity  director 
for  the  area,  has  moved  with  his  family  into 
their  new  Country  Club  Hills  home.  Camp 
Hill.  Fabian  City  Manager  E.  G.  Wollaston  is 
back  home  after  an  appendectomy.  Midge  Funk 
Brennan,  former  Senate  cashier  and  a  sister  of 
Colonial  Secretary  Gen  Funk,  is  headed  for 
Oceanside,  Calif.,  to  visit  her  family.  Her  hus- 
band a  marine  sergeant,  expects  sea  duty. 

Robert  Moore  is  manager  of  the  new  Canon, 
recently  opened  in  suburban  Duncannon.  Ritter 
Bros.,  local  contractors,  have  been  retained  to 
construct  a  new  lUO-seater  in  Lewistown. 
Dawn  Blue,  State  cashier,  is  back  after  a  trip 
to  Salt  Lake  City.  Other  vacationers  are  Mrs. 
Bertha  Olsen  of  the  Rio ;  Foster  Napper, 
State ;  Ruth  Powley,  Colonial ;  Paddy  Ryan, 
State;  Katie  Furjanic,  Senate.  Among  the 
Philadelphia  convention  visitors  was  Mrs.  Wil- 
ma  Todorov,  wife  of  State  Assistant  Manager 
Spasia  Todorov.  She  is  the  president  of  the 
Council  of  Republican  Women  at  Mechancins- 
burg. 


OMAHA 


Verne  Lindholm,  secretary  and  manager  of 
the  .\insworth  (Neb.)  Chamber  of  Commerce, 
has  purchased  the  Ainsworth  Theatre  from  Roy 
Syfert. 

Fred  Horn,  Oakland,  Calif.,  and  former  film 
salesman  here  returned  to  see  old  friends.  Cliff 


No  Park,  But  Pay 

Possibility  of  including  the  cost  of  no- 
parking  zones  in  theatre  license  fees  is 
being  studied  in  Minneapolis  this  week 
by  a  committee  which  the  city  council 
appointed.  According  to  the  Tribune, 
City  Traffic  Engineer  Ralph  Sprungman 
reported  that  the  downtown  World  and 
Grand  theatres,  had  not  paid  for  their 
"no-parking"  zones  and  that  there  Was 
no  way  he  could  force  them  to.  The 
traffic  ordinance,  Sprungman  said,  pro- 
hibits parking  in  front  of  theatres  and 
most  theatres  pay  for  these  zones  like 
other  businesses. 


Sherron  has  changed  the  name  of  the  City, 
David  City,  Neb.,  to  the  Crest  following  re- 
modeling. Vacationists  include :  Jean  David, 
20th-Fox  to  Minnesota;  Lucille  Hehne,  MGM, 
to  Denver ;  Exhibitors  Elmer  Tilton,  Seward, 
Neb.,  and  Henry  Saggale,  Dennison,  La.,  to 
Minnesota. 

Joe  Feldhans  Schaller  (la.)  exhibitor  is  mak- 
ing a  good  recovery  from  a  serious  illness.  J. 
K.  Varney  has  closed  the  Modern,  Fairfield, 
Neb.  Dale  Murphy  also  has  shut  doors  on  his 
Rainbow  at  Wilsonville,  Neb. 

United  Artists  Branch  Manager  Don  Mc- 
Lucas,  went  to  Chicago  for  a  meeting.  Edward 
Cohen,  Eagle  Lien  boss,  went  to  Des  Moines 
and  Moline. 

L.  R.  Howorth  sold  the  Manilla,  Manilla, 
la.,  to  W.  H.  Noragon.  William  Youngclaus, 
Island  Theatre  owner  has  moved  back  to  Grand 
Island,  Neb.,  from  California  after  a  2y2-year 


stay.  W.  D.  Rassmussen  has  finished  a  new  mar- 
quee on  the  Star,  Anthon,  la.  Eddie  Kugel 
plans  an  Aug.  1  opening  for  his  new  house  at 
Holstein,  la.  Mrs.  G.  E.  McGlynn,  wife  of  the 
MGM  branch  manager,  underwent  an  operation 
in  St.  Catherine's  Hospital. 

PHILADELPHIA 

Among  movie  notables  in  town  for  the 
Republican  convention  were  George  Murphy, 
Irene  Dunne,  Louis  B.  Mayer  and  Edward 
.\rnold.  Murphy  acted  as  emcee  at  the  Phila- 
delphia Inquirer's  annual  music  festival  at  the 
Municipal  Stadium. 

Mitch  Pantzer,  Independent  Poster  Exchange, 
will  marry  Peggy  Lucille  Rogers  of  High 
Point,  N.  C.  Aug.  7.  Roslyn  Rosenberg,  cashier 
at  Republic,  has  announced  her  engagement. 
No  date  yet. 

Warner  Bros,  theatres'  personnel  held  their 
annual  dinner  party  and  dance  at  the  Cedar- 
brook  Country  Club.  Lou  Davidoff,  assistant 
film  buyer,,  won  a  television  set. 

Joy  Shapiro,  secretary  at  Eagle  Lion,  is 
vacationing  at  Lake  Louise.  Flo  Resnick,  20th- 
Fox,  is  spending  part  of  hers  in  Cleveland. 
Warner  Clerk  Pauline  Moray  also  vacationing. 
Ely  Epstein,  sales  manager  at  RKO  got  a  new 
Packard,  and  office  manager  Addie  Gottshalk 
got  Epstein's  old  car.  Mrs.  Ben  Harris,  Ameri- 
can Film,  is  still  on  the  sick  list. 

The  Philadelphia  Variety  Club,  Tent  13, 
unanimously  approved  as  a  new  Heart  Fund 
project  a  summer  camp  for  handicapped  child- 
(Continued  on  Page  30) 


A  DECIDED  PLUS  FOR  ANY  THEATRE... ANYWHERE! 


.J 


The  One  and  Only 


Copyright  1948 
National  Comics 
Publications,  Inc. 


.'.SERIAL  SCOOP 


««  OF  SCOOPS! 

10_YearS.«.a  comic  book  standout! 
9  Years»>>a  nation-wide  newspaper  feature! 
8  Years>,>a  radio  sensation! 

ions  and  millions  of  constant  fans  you  can  reach  and 
to  with  Columbia's  exciting  exploitation  campaignl 

A  COLUMBIA  SERIAL 


30 


SHOWMiEN'S  TRADE  REVIEW,  July  3,  1948 

REGIONAL  NEWSREEL 


(Continued  from  Page  29) 

ren,  to  cost  approximately  $100,000  the  first 
year.  The  camp  will  be  on  80  acres  of  ground  do- 
nated by  Leo  Posel  in  Montgomery  County 
near  Collegeville. 

ATLANTA  ~ 

President  Ed  Stevens  of  Stevens  Pictures  is 
back  from  Florida  and  Monogram  Southern 
President  Arthur  C.  Bromberg  from  Washing- 
ton and  New  York.  Francis  White  of  Screen 
Guild's  Charlotte  office  was  here  visiting  Presi- 
dent John  W.  Mangham.  Film  Classics  Head 
Booker  Lenda  Burnett  is  back  from  a  visit  to 
New  York  and  Washington.  N.  E.-  Savini'and 
his  wife  are  back  from  a  trip  to  Astor's  New 
Orleans  office. 

Forman  Rogers,  Rogers  Theatres  in  Ala- 
bama, and  Charlie  Clark,  former  Universal-In- 
ternational sales  manager,  have  started  Quiz 
Night  in  theatres  in  the  south  and  report  good 
business. 

New  theatres  recently  opened :  Harlow  Land 
and  E.  S.  Winburn's  in  Chiefland,  Fla. ;  Dr. 
V.  E.  Brown's  500-seat  Viccar,  Williamstown, 
N.  C. 

John  R.  Moffit  has  reopened  the  Deposit, 
Ft.  Deposit,  Ala.,  following  a  fire  that  did  some 
damage.  M  &  M  Theatres  has  closed  the  Cove, 
Green  Cove  Springs,  for  the  summer.  C.  E. 
Beach  expects  to  open  his  new  Ilan  in  Fer- 
nandina,  Fla.,  about  July  15.  The  Ritz  in 
Sarasota,  Fla.,  is  closed  for  remodeling. 


COLUMBUS 


Warners  new  Cincinnati  area  field  man, 
Bernard  M.  Serlin,  was  in  town  on  his  first 
official  visit  in  behalf  of  "Romance  on  the 
High  Seas."  Shirley  Chaney  of  Wilmington  was 
chosen  Ohio  dairy  queen  at  the  finals  at  the 
Palace.  Beverly  Cochran,  chosen  Miss  Ohio 
in  a  recent  contest  at  the  Place,  had  an  RKO 
screen  test  in  New  York.  ^ 

Mrs.  Lelia  Stearn,  operator  of  the  Southern, 
is  giving  a  kid  bargain  admission  of  10  cents 
week  days  up  to  2  P.M.,  to  continue  until  Sept. 
4.  The  Columbus  Dispatch  has  increased  its 
amusement  ad  rate  one  cent  per  line  to  31 
cents. 

Miles  circuit  has  opened  its  800-car  Scioto 
Drive  Auto  Theatre  at  Griggs  Dam,  Colum- 
bus. Hobart  Gay  is  managing  it  as  well  as  the 
Drexel. 

The  Ohio  Traffic  Safety  Council,  according 
to  Chief  Engineer  Harry  E.  Neal  of  the  Ohio 
Highway  department,  is  studying  the  many 
complaints  received  about  traffic  hazards  cre- 
ated by  drive-ins  and  shopping  centers  with  a 
view  to  recommending  legislation  for  the  regu- 
lation of  drive-in  construction. 


LOUISVILLE 


Cancer  fund  benefit  at  the  National  here 
netted  almost  $1,500,  the  management  revealed. 

Parkview  Amusement  has  changed  operating 
policy  for  its  Shelby  and  Capitol,  running  a 
full  seven  days  now  and  changing  three  times 
a  week.  Houses  formerly  made  two  changes  and 
were  closed  Wednesday. 

Charlie  Wells   of  the   Falls   City  Theatre 


New  Mirrophonic  Sound 
JOE  HORNSTEIN  has  it! 


STUDIO  VISITOR.  Gloria  Gibbons,  a 
transatlantic  air  hostess  on  the  American 
Overseas  Airlines,  spent  her  recent  day  off 
in  London  visiting  Denham  Studios.  Here 
she  is  chatting  with  Phyllis  Stanley  (Mrs. 
Stephen  Miller)  on  the  set  of  "Look  Before 
You  Love,"  the  new  Corfield  Huth  produc- 
tion. A  resident  of  New  Jersey,  Miss  Gib- 
bons declared  that  her  visit  to  the  British 
studios  was  more  thrilling  than  her  frequent 
trips  across  the  Atlantic. 

Equipment  Company  is  in  the  money,  taking 
prizes  in  both  singles  and  doubles  at  the  Amer- 
ican Bowling  Congress  tournament.  W.  E.  Car- 
rel!, Jr.,  is  back  at  his  desk  after  a  trip  to  De- 
troit with  his  wife  and  son.  W.  E.  Carrell,  Sr., 
is  in  Chicago  for  the  Theatre  Equipment  Deal- 
ers Protective  Association.  Charles  Elbert  "Blue- 
bird" Kenney,  67-year-old  vaudevillen  died  at 
his  home  in  New  Albanay,  Ind.,  last  week.  A 
window  screen  falling  off  a  fourth  floor  window 
struck  Ohio  Theatre  Manager  Ford  Tracey  on 
the  head.  No  known  damage. 

James  R.  Donnelly,  37,  died  from  a  heart  at- 
tack at  his  home  in  Johnson  City,  Tenn.,  June 
22.  In  theatre  business  since  1937,  at  the  time 
of  his  death  he  was  vice-president  of  the  Sevier 
Theatre  Corporation,  operating  houses  in  John- 
son City  and  Jonesboro,  Tenn. 

KANSAS  CITY 

Joe  Redmond,  manager  of  the  Esquire,  found 
a  lucky  combination  in  the  reissues  of  "Tobacco 
Road"  and  "Grapes  of  Wrath."  Redmond 
brought  in  the  pair  as  a  regular  attraction  for 

VIEWS  ON  NEW  SHORTS 


LETTER  TO  A  REBEL  (RKO— 83,109)  This  Is 
America.  No.  9,  16  mins.  This  subject  will  be  made 
available  for  spot  bookings,  as  it  is  the  second  picture 
to  be  sponsored  by  the  Jlotion  Picture  Association  of 
America  because  of  its  general  significance  to  Ameri- 
cans. An  entertaining  screen  offering,  "Letter  to  a 
Rebel"  deals  with  the  essentials  of  the  free  enterprise 
as  this  fundamental  of  the  American  form  of  demo- 
cratic government  affects  the  daily  lives  of  its  citizens. 
Most  of  the  players  appear  in  their  real-life  roles  as 
merchants  and  townspeople  of  Monroe,  N.  Y.,  appar- 
ently a  typical  American  town.  The  device  used  to 
introduce  the  story  of  how  the  free  enterprise  works 
is  adroitly  accomplished  by  having  a  newspaper  editor 
write  a  letter  to  his  son,  at  college,  replying  to  some 
typical  "liberal"  views  on  the  greed  of  the  capitalistic 
system  as  developed  by  youth  in  exploratory  excur- 
sions into  government  on  a  college  campus.  The  sub- 
ject seems  qualified  to  meet  with  very  favorable  audi- 
ence reaction,  while  the  message  it  conveys  makes 
quite  plain  the  reasons  MPAA  has  chosen  it  as  a 
public  relations  subject  for  sponsorship  by  a  film  in- 
dustry association. 

AS  HEADLINERS  (Para.— Y7-6)  Speaking  of  Ani- 
mals. 10  mins.  The  animal  world  has  its  newsreel  too, 
with  comments  by  the  animals  themselves.  A  mink, 
dog,  lion,  toucan  and  rooster  are  chief  subjects.  Re- 
lease date,  6/18/48. 

GYPSY  HOLIDAY  (Para. — FF7-3)  Musical  Parade 
Featurette  in  Technicolor.  19  mins.  Mikhail  Rasumny 
is  starred  in  this  musical  featurette.  He  gets  tipsy  the 
day  of  his  son's  engagement  party,  but  they  straighten 
him  out  in  time  for  a  real  gypsy  festival.  Release  date, 
6/25/48. 


the  week,  found  them  doing  exceptional  business 
and  ran  them  9  days  for  a  fine  $7,000  gross. 
He  was  quick  to  follow  the  pair  with  two  more 
name-ful  reissues,  "Drums  Along  the  Mohawk" 
and  "Mark  of  Zorro"  for  this  week. 

Loew's  Midland  Manager  Howard  Burkhardt 
had  a  minor  operation  on  his  shoulder  last  week, 
without  missing  duty.  He  worked  it  in  on  his 
day  off. 

For  the  third  time  within  a  year  a  youngster 
has  been  locked  in  a  theatre  after  closing  hours 
here.  This  time  it  was  the  Kansas  Theatre, 
subsequent-run  on  Kansas  Avenue,  and  the 
victim  was  Ermalinda  Valdivia,  9.  Ermalinda 
woke  up  after  midnight  to  find  herself  in  the 
dark  house,  and  was  resourceful  enough  to 
take  off  her  shoe  and  break  out  a  glass  panel 
in  the  front  door.  Her  cries  for  help  summoned 
a  nearby  policeman  who  rescued  her. 

Nick  Sonday,  manager  of  the  Uptown  The- 
atre, has  his  annual  Boogie  Woogie  show  sched- 
uled for  Saturday  midnight,  July  3,  with  pro- 
ceeds going  to  Post  No.  9009  of  the  Veterans 
of  Foreign  Wars. 


World  Problem  Shorts 
Shown  In  New  York 

Encyclopedia  Britannica  Films  Inc.  last  week 
held  a  showing  of  two  films  sponsored  by 
United  World  Federalists  Inc.,  "Where  Will 
You  Hide?"  and  "Grass  Roots."  Produced  by 
Audiographic  Institute  of  Los  Angeles,  the 
first  film  depicts  by  means  of  animated  drawings 
the  possible  fate  lying  in  wait  for  Americans  in 
the  event  of  a  third  world  war,  while  the  lat- 
ter, as  a  sequel,  points  out  the  steps  necessary 
to  work  over  the  United  Nations  setup  into  a 
world  federal  government. 

Both  films  run  20  minutes  and  induce  some 
serious  thinking  on  the  part  of  the  spectators. 
Such  devastating  means  of  warfare  as  jet  bombs, 
germ  bombs,  and,  of  course,  the  atomic  bomb — 
greatly  intensified — are  loosed  on  United  States 
cities,  with  obliterating  results.  As  a  preach- 
ment for  a  world  federation  the  films  are  a 
strong  argument,  the  chief  point  taken  being 
that  there  is  no  defense  for  the  atom  bomb,  so 
why  not  do  away  with  war  rather  than  revert 
to  a  new  dark  age? 

For  the  most  part  the  films  will  be  shown 
at  clubs  and  special  gatherings,  but  some  ex- 
hibitors may  want  to  run  them  in  connection 
with  local  peace  drives  or  as  part  of  special 
programs.  The  films  rent  at  $10  for  the  first 
day  and  $2.50  for  each  additional  day.  Infor- 
mation on  the  series  is  available  from  Ency- 
clopedia Britannica  Films  Inc.,  450  West  56th 
Street,  New  York  19,  N.  Y. 


Starrett  Leading  Lady 

Paula  Raymond,  who  completed  a  top  role 
recently  in  Columbia's  "Photo  Finish,"  has 
been  set  as  Charles  Starrett's  leading  lady  in 
the  studio's  "Challenge  of  the  Range,"  next 
"Durango  Kid"  western. 


Curwood  Story  Bought 

James  Oliver  Curwood's  celebrated  dog  story, 
"Kazan,"  has  been  purchased  by  Columbia  and 
placed  on  Robert  Cohn's  production  slate.  Ar- 
thur has  been  signed  to  write  the  screenplay. 


Wuxtry!  Wuxtry! 

Raymond  Massey  will  play  the  newspaper 
publisher  in  Warners'  "The  Fountainhead," 
with  Gary  Cooper  and  Patricia  Neal. 


SHOWMEN'S  TRADE  REVIEW.  July  3,  1948 


31 


The  Box'0£££ce  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theotreman's  Standpoint 


The  Black  Arrow 

Columbia        Romantic  Drama        76  mins. 

AUDIENCE  SLANT:  (Family)  This  old 
Robert  Louis  Stevenson  story  creaks  badly, 
but  hard  work  on  the  part  of  the  production 
staff  to  make  it  an  action  entertainment  pays 
off  in  the  end.  It's  all  pretty  obvious  stuff, 
but  hinged  right  for  the  average  audience. 

BOX-OFFICE  SLANT:  Some  good 
names  connected  with  this  one,  not  forgetting 
Stevenson,  but  it  will  not  rate  as  a  big  pic- 
ture, despite  efforts  to  make  it  look  so.  Run- 
of-the-mill,  but  a  safe  bet  to  play  either  mid- 
week or  special. 

Cast:  Louis  Hayward,  Janet  Blair,  George  Macready, 
Edgar  Buchanan,  Rhys  Williams,  Walter  Kingsford, 
Lowell  Gilmore,  Halliwell  Hobbes,  Paul  Cavanaugh, 
Ray  Teal.  Credits:  An  Edward  Small  Production. 
Direction,  Gordon  Douglas.  Production  unit.  Grant 
Whytock.  Photography,  Charles  Lawton,  Jr. 

Plot:  Louis  Hayward,  as  Sir  Richard  Shel- 
ton,  returns  from  the  30  Years  War  (War 
of  the  Roses)  to  find  his  uncle,  George 
Macready,  in  charge  of  things,  and  actually 
the  chief  factor  in  the  murder  of  Hayward's 
father.  The  daughter  of  the  man  executed  for 
the  murder,  Janet  Blair,  is  pawn  in  the  game 
and  is  forced  to  agree  to  marry  Macready. 
She  and  others  of  the  opposition  party  reveal 
the  plot  underlying  the  murder  and  Hayward 
joins  their  side.  In  a  desperate  jousting  duel 
Hayward  finally  does  away  with  Macready 
and  wins  the  girl. 

Comment:  "The  Black  Arrow"  is  set  in 
Fifteenth  Century  England  and  because  of 
this  has  to  do  with  customs  very  difficult 
for  present-day  moviegoers  to  understand. 
The  production  staff,  apparently  realizing 
this,  sought  to  turn  the  effort  into  an  action 
picture  that  would  override  the  somewhat 
embarrassing  situations  that  seem  hopelessly 
stilted  to  modern  audiences.  Somehow,  the 
film  brings  you  back  to  the  early  days  of 
picture-making,  when  a  hero  was  a  hero  and 
had  no  psychiatric  overtones.  The  result  is 
that  the  hard  work  of  the  production  staff 
really  pays  off.  They  have  turned  out  an 
action  picture  that  will  hold  an  audience 
through  sheer  muscular  exuberance,  and  as 
such  can  be  counted  on  as  right  solid  box- 
office  insurance.  Don't  claim  artistic  heights 
for  it;  just  play  it  as  an  action  picture  and 
let  the  swords  fall  where  they  may. 


Oliver  Twist 

(Reviewed  in  London) 
Eagle  Lion       Costume  Drama       116  mins. 

AUDIENCE  SLANT:  (Family)  This 
superb  picture  which  skilfully  combines  ar- 
tistry with  honest-to-goodness  entertainment 
will  thoroughly  satisfy  most  moviegoers. 

BOX-OFFICE  SLANT:  Its  warmth,  out- 
standing characterization  and  technical  ex- 
cellence, plus  Charles  Dickens'  renovm, 
makes  this  a  top  attraction  for  most  loca- 
tions. 

Cast:  Robert  Newton,  Alec  Guinness,  Kay  Walsh, 
Francis  L.  Sullivan,  John  Howard  Davies,  Henry 
Stephenson,  Mary  Clare,  Josephine  Stuart,  Henry 
Edwards,  Ralph  Truman,  Anthony  Newley,  Kathleen 
Harrison,  Gibb  McLaughlin  and  others.  Credits: 
.\dapted  ftom  Charles  Dickens'  novel  by  David  Lean 
and  Stiuiley  Haynes,  Photography.  Guy  Green.  Sets  de- 


^a!ional  Reviewing  Committees 
Audience  Classifications 

MICKEY  (EL) 

FAMILY — National  Board  of  Review. 

CLASS  A— SEC.  1— National  Legion  of  Decency. 

CANON  CITY  (EL) 

MATURE— National  Board  of  Review. 

CLASS  A — SEC.  2 — National  Legion  of  Decency. 

I,  JANE  DOE  (Rep.) 

MATURE — National  Board  of  Review. 

CLASS  A— SEC.  2— National  Legion  of  Decency. 


signed  by  John  Bryan.  Music  composed  by  Sir  Arnold 
Bax,  D.Mus.,  Master  of  the  King's  Musick.  Solo  piano- 
forte, Harriet  Cohen  with  the  Philharmonia  Orchestra 
of  London.  Music  director,  Muir  Mathieson.  Director, 
David  Lean.  Producer,  Ronald  Neame.  A  Cineguild 
production  presented  by  J.  Arthur  Rank.  UK  Distribu- 
tion, GFD. 

Plot:  Brought  up  in  a  workhouse,  Oliver 
Twist  falls  foul  of  the  authorities  when  he  is 
deputed  by  the  other  little  foundlings  to  ask 
for  more  gruel.  As  a  result,  he  is  appren- 
ticed to  an  undertaker,  but  finding  life  no 
kinder  runs  away  to  London.  He  is  found 
by  the  "Artful  Dodger"  and  introduced  to 
Fagin  who  has  a  school  for  young  crooks. 
Oliver  is  befriended  by  the  rich  Mr.  Brown- 
low,  but  is  kidnapped  by  Bill  Sikes  and 
Nancy  who  have  learned  his  true  identity  and 
are  working  with  Monks  to  defraud  him  of 
his  inheritance.  They  take  him  to  Fagin,  but 
Nancy,  upset  at  the  way  Oliver  is  treated, 
tells  Mr.  Brownlow,  who  realizes  he  is  his 
grandson.  Learning  of  this,  Fagin  informs 
Sikes  who  murders  her.  Fagin  is  captured 
and  Sikes  killed  in  a  rooftop  chase.  Oliver 
is  taken  home  by  Mr.  Brownlow. 

Comment:  Here  is  a  superb  picture  which 
successfully  combines  artistry  with  honest- 
to-goodness  entertainment  and  box-office 
values.  Streamlining  Charles  Dickens'  fa- 
mous novel,  Director  David  Lean  remains 
faithful  to  the  theme,  but  has  ignored  many 
minor  issues.  He  has  altered  the  sequence 
and  taken  certain  liberties,  but  all  to  the 
advantage  of  the  finished  product.  The  result 
is  a  spacious  canvas,  peopled  with  rich,  fruity 
characters  and  teeming  with  incidents  which 
appeal  strongly  to  the  emotions.  Sentiment, 
pathos  and  laughter  are  well  blended.  In  no 
mean  manner  expert  casting  helps,  and  bril- 
liant performances  make  the  Dickensian  cari- 
catures appear  real  people  involved  in  a 
moving  sociological  drama  of  their  times. 
Even  the  smallest  part  is  perfectly  handled. 
Robert  Newton's  Bill  Sikes  played  with  fire 
is  an  awe-inspiring  portrayal  virtually  bring- 
ing a  Cruikshank  drawing  to  life.  No  less 
successful  are  Kay  Walsh  as  Nancy  and 
Alec  Guinness'  Fagin.  Francis  L.  Sullivan's 
Bumble,  Henry  Stephenson's  Mr.  Brownlow, 
.Anthony  Newley's  Artful  Dodger,  Mary 
Clare's  matron  and  Gibb  McLaughlin's  Mr. 
Sowerberry  are  true  Dickens.  A  delightfully 
sensitive  performance  is  that  of  nine-year- 
old  John  Howard  Davies  in  the  title  role. 
He  will  capture  feminine  hearts  and  go  a 
long  way  in  putting  the  picture  over.  Tech- 
nically, the  film  is  outstanding,  with  special 
credit  going  to  Guy  Green's  photography, 
John  Bryan's  set  designing  and  the  music. 
Moving  at  a  good  pace,  "Oliver  Twist"  has 
a  strong  woman's  angle  and  should  make 
a  top  attraction  for  practically  all  theatres. 


The  Betrayal 

Astor  Pictures  Drama  195  mins. 

AUDIENCE  SLANT:  (Family)  A  serious 
effort  by  a  group  of  Negroes,  making  their 
first  appearances  as  screen  players,  results 
in  a  picture  that  cannot  be  measured  by 
established  critical  standards,  under  which, 
naturally,  it  would  classify  as  too  amateur- 
ish. However,  it  does  not  aspire  to  compe- 
tition in  that  direction,  but  frankly  is  ad- 
dressed to  audiences  with  pre-determined 
favor  and  partisan  attitudes  toward  a  sincere, 
pioneering  effort. 

BOX-OFFICE  SLANT:  An  attraction  for 
theatres  catering  to  Negro  patronage. 

Cast:  Leroy  Collins,  Verlie  Cowan,  Myra  Stanton, 
Harris  Gaines,  Yvonne  Machen,  Gladys  Williams,  Alice 
B.  Russell,  Frances  DeYoung,  Arthur  McCoo,  Lou 
Vernon,  Vernetties  Moore,  Barbara  Lee.  Credits:  Pro- 
duced, written  and  directed  by  Oscar  Micheaux, 
based  on  his  novel,  "The  Wind  from  Nowhere."  Pho- 
tography, N.  Spoor. 

Plot:  Leroy  Collins,  a  Negro  farmer,  is 
loved  by  Myra  Stanton  who  is  supposedly 
white.  Collins  will  not  return  the  love,  but 
marries  a  girl  he  had  met  in  Chicago,  VerHe 
Cowan.  Before  the  marriage,  Myra,  who  is 
psychic,  tells  him  he  will  meet  the  hatred  of 
two  people  and  be  betrayed  by  the  person 
he  most  trusts.  These  turn  out  to  be^Verlie's 
father  and  sister,  and  Verlie  does  betray  him. 
God  strikes  down  the  evil-doers  and  (Ilollins 
is  reunited  with  Myra. 

Comment:  As  entertainment,  "The  Be- 
trayal" cannot  compete  with  the  average 
attraction  of  the  standard  commercial  the- 
atre. Its  excessive  length  further  emphasizes 
the  lack  of  professional  acting,  script  writing 
and  direction.  But  where  there  are  audiences 
with  pre-determined  favor  and  partisan  atti- 
tudes toward  a  sincere,  pioneering  effort, 
especially  in  theatres  catering  to  Negro  pa- 
tronage, the  picture  has  its  best  possible 
chances  of  success. 


20th  Century-Fox  Drama  85  mins. 

AUDIENCE  SLANT:  (Family)  Pleasant 
story,  pleasant  people,  but  the  real  star  of 
this  effort  is  the  State  of  Maine.  Good  deal 
of  picture  was  made  there  and  the  back- 
grounds are  most  refreshing  and  new,  that  is, 
new  to  all  who  have  been  viewing  the  seered 
fields  of  California  these  many  years. 

BOX-OFFICE  SLANT:  Be  sure  you  plug 
this  picture  for  what  it  is.  Dana  Andrews  is 
the  star,  and  this  story  is  a  far  cry  from 
what  he's  been  doing  recently.  It's  a  polite 
film  calculated  to  please  the  family  trade. 
Sell  it  as  such. 

Cast:  Dana  Andrews,  Jean  Peters,  Cesar  Romero, 
Dean  Stockwell,  Anne  Revere,  Ed  Begley,  Mae  Marsh, 
Leona  Powers,  Will  Geer,  Bruno  Wick,  Clifif  Clark, 
Harry  Tyler,  Raymond  Greenleaf.  Credits :  Production, 
Samuel  G.  Engel.  Direction,  Henry  King.  Screenplay, 
Richard  Murphy,  based  on  the  novel,  "Spoonhandle," 
by  Ruth  Moore.  Photography,  Joe  La  Shelle.  Music, 
Cyril  Mockridge. 

Plot:  Little  Dean  Stockwell  is  an  orphan 
who  hasn't  been  too  well  treated  by  fate. 
Born  of  a  fisherfolk  family,  he  takes  naturally 
to  the  sea  and  finds  pals  of  the  same  mind  in 
Dana  .A.ndrews  and  Cesar  Romero.  Jean 
{Continued  on  Page  33) 


32 


SHOWMEN'S  TRADE  REVIEW,  July  3,  1948 


Hollywood  Ne  wsreel 

West  Coast  Offices— 6777  Hollywood  Blvd.,  Hollywood  28.  Calii — Ann  Lewis,  Manager 


PRODUCTION  PARADE 

By  Rnn  Lewis 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 


Studio  Roundup 


Here's  a  new  wrinkle  in  personal  appearance 
tours :  Burt  Lancaster  is  planning  to  make 
one  in  September,  doing  the  acrobatic  act  he 
did  in  Ringling  Bros,  circus  and  vaudeville 
prior  to  gaining  stardom  in  films.  Lancaster 
made  his  decision  because  Joan  Fontaine's  ap- 
proaching motherhood  caused  postponement  of 
Universal-International's  "Thunder  on  the  Hill.'' 
which  was  supposed  to  start  in  the  fall. 

*  *  * 

The  next  two  Allied  Artists  productions  will 
be  photographed  entirely  on  location.  Jack 
Wrather's  "Strike  It  Rich"  will  be  filmed  at 
Lindale,  Texas,  and  its  surrounding  oil  fields; 
while  King  Bros.'  "Gun  Crasy"  zmll  be  shot 
in  and  around  Sacramento,  California. 

^  ^-  -i: 

David  O.  Selznick  announced  that  Joseph 
Gotten  will  co-star  in  Carol  Reed's  production, 
"The  Third  Man,"  which  goes  before  the  cam- 
eras this  October  in  Vienna.  This  is  one  of 
the  films  being  made  under  the  terms  of  an 
agreement  recently  signed  by  Selznick  and  Sir 
Alexander  Korda  to  produce  pictures  for 
world  distribution. 

*  ^ 

More  than  a  few  readers  of  this  column  re- 
member Leatrice  Joy,  famous  silent  screen  star 
of  many  Cecil  B.  DeMillc  early  "epics."  She  is 
returning  to  the  screen  after  an  absence  of 
17  years,  for  a  leading  role  in  Eagle  Lion's 
forthcoming  "Red  Stallion  in  the  Rockies."  At 
the  height  of  her  career.  Miss  Joy  was  married 
to  John  Gilbert. 

Seven  must  be  a  lucky  number — anyway,  it 
is  for  Lucille  Ball.  She  returned  to  RKO  Radio 
studio,  where  for  seven  years  she  was  under 
contract,  to  play  the  stellar  feminine  part  in 
"Interference,"  romantic  drama  with  a  back- 
ground of  professional  football.  Filming  is 
scheduled  to  start  July  12. 

^       ^  ^ 

Monty  Stratton,  former  Chicago  White  Sox 
pitching  ace  who  lost  a  leg  in  a  hunting  acci- 
dent, joined  a  film  creiv  from  M GM  studio  this 
wec'k.  With  Director  Roy  Rozvland  and  Pro- 
ducer Jack  Cummings,  they  arc  touring  Amer- 
ican League  cities  with  the  White  Sox,  to  pho- 
tograph action  scenes.  It's  for  Metro's  "The 
Story  of  Monty  Stratton,"  oft-postponed  base- 
ball film. 

*  *  * 

Paramount  made  Lewis  Allen  and  Richard 
Haydn  happy  by  revealing  their  assignments 
to  direct  two  of  the  lot's  biggest  bets.  Allen  will 
handle  the  Alan  Ladd  starrer,  "One  Woman," 
in  which  the  virile  Ladd  is  cast  as  a  newspa- 
perman. Haydn,  former  actor-comedian,  who 
turned  to  directing  very  recently,  will  pilot 
the  next  Bob  Hope  starring  comedy,  "Easy 
Does  It." 

*  *  * 

One  of  the  year's  most  coveted  assignments 
has  gone  to  Jane  Wyman.  She  will  play  a 
tempestuous  Mexican  girl  in  the  filmization  of 
James  M.  Cain  classic,  "Serenade."  The  film 
will  be  produced  by  Michael  Curtis  for  Warner 


Bros,  release.  Miss  Wyman  is  going  to  Mexico 
City  nc.vt  month,  as  well  as  Acapulco,  to  study 
the  language  and  customs. 

*  *  * 

"Shadow  of  Time,"  an  action  drama  with 
Canadian  locale,  will  be  the  second  Cinecolor 
drama  to  be  produced  by  Al  Rogell  and  Man- 
ning Post,  under  the  banner  of  Gibraltar  Pic- 
tures. Last  week  the  location  unit  moved  from 
central  Canada  to  the  sector  north  of  British 
Columbia,  to  complete  shooting  in  the  ice  fields. 
.Actual  story  production  will  start  August  L 

*  *  * 

Africa  hits  the  nezn's,  both  North  and  South. 
Donald  O'Connor  and  his  manager  ivill  sail 
from  A'ezc  York  next  zveek  for  Captozvn,  where 
O'Connor  zi'ill  judge  finalists  of  a  Schlesinger 
Theatre;'  beauty  contest  held  in  connection  zvith 
Johannesburg's  annual  "Diamond  Jubilee,"  and 
■will  make  a  personal  appearance  ivith  the  South 
.ifrican  premiere  of  U-I's  "Arc  You  With  It?" 
.]Ieanii'hilc,  the  location  survey  expedition  for 
De.Mille's  "Samson  and  Delilah"  departed  for 
Algeria.  They  ze/ill  spend  several  weeks  on  a 
2000- mile  trek  by  caravan  through  French 
North  .Africa,  scouting  and  buying  "props." 

*  :1;  * 

James  Nasser  completed  a  deal  to  star  Dick 
Powell  in  a  picture  to  be  produced  later  this 
year  for  United  Artists  release.  The  producer 
will  probably  extend  the  deal  so  that  Powell 
will  continue  to  do  a  picture  annually  for 
Nasser. 


'Violet'  Acquired  as 
Margaret  O'Brien  Vehicle 

Rights  to  "Violet,"  a  1942  novel  by  Whit- 
field Cooke,  have  been  acquired  by  MGM,  and 
Producer  Robert  Sisk  has  been  assigned  the 
property  for  preparation  as  a  possible  vehicle 
for  Margaret  O'Brien. 

Cook  and  Anne  Morrison  Chapin  will  write 
the  screenplay. 


Husband-and-wife  teams  are  becoming  in- 
creasingly popular  in  Hollywood.  The  latest 
starring  combination  is  Cornel  Wilde  and  his 
missus,  Patricia  Knight,  who  star  in  Colum- 
bia's "The  Lovers."  Film  started  this  week, 
with  S.  Sylvan  Simon  producing.  This  is  the 
first  time  the  Wildes  have  appeared  together 
in  co-starring  roles. 

Due  to  the  sudden  illness  of  George  E.  Stone, 
Sid  Tomack  was  placed  in  the  comedy  role  of 
"The  Runt"  in  Columbia's  current  Chester  Mor- 
ris series  release,  "Boston  Blackie's  Honor." 
Damian  O'Flynn  was  cast  for  a  leading  vil- 
lain's role  in  Gene  Autry's  current  Columbia 
production,"  Wings  Westward." 

Special  police  details  protected  a  three-day 
location  at  a  large  Protestant  church  in  Los 
Angeles,  where  scenes  were  made  with  the 
entire  cast  of  RKO's  "Baltimore  Escapade." 
Located  in  a  busy  downtown  district,  large 
crowds  had  to  be  prevented  from  marring 
"takes."  The  other  RKO  picture  got  a  lift 
when  blonde  and  beauteous  Pat  Hall  made  her 
screen  debut  this  week  in  "Every  Girl  Should 
Be  Married." 

Four  Hollywood  High  School  couples  re- 
ceived a  swell  gift  when  they  were  graduated 
last  week :  they  immediately  went  to  work  at 
Warner  Bros,  as  hay-wagon  spooners  in  "June 
Bride" — and  got  paid  for  it,  too !  As  love- 
making  couples  in  the  hay-ride  scenes,  the 
youngsters  were  chaperoned  by  Bette  Davis 
and  Robert  Montgomery,  who  were  doing  some 
smooching  on  their  own. 

Jack  Hively  was  named  second  unit  director 
for  Universal-International's  "Criss  Cross,"  and 
started  shooting  the  first  of  15  scheduled  loca- 
tions in  the  Los  Angeles  area.  The  film  is  the 
first  for  Producer  Michael  Kraike  at  U-I.  Joan 
Fontaine  returned  to  work  last  week  in  "You 
Gotta  Stay  Happy,"  Rampart  production  for 
U-I,  after  recovering  from  the  first  case  of 
"kleig  eyes"  reported  in  the  film  capital  in 
more  than  10  years.  She  developed  eye  trouble 
after  working  all  day  in  a  storm  sequence  in- 


Paxton  Sees  Entertainment,  Profit  in  Social  Films 

Motion  pictures  of  social  significance  can  be  entertaining  and  profitable,  in  the  opinion 
of  John  Paxton,  nominee  for  the  Academy  Award  this  year  for  the  best  written  screenplay 

"We  don't  have  to  make  the  theatre  a  classroom,"  the  youthful  scenarist  of  "Crossfire" 
told  SHOWMEN'S  TRADE  REVIEW  in  his  first  exclusive  trade  paper  interview.  "Real- 
istic films  can  give  the  customer  a  feeling  of  exultation  without  preaching  to  him.  I  believe 
the  American  moviegoer's  intelligence  and  taste  have  been  seriously  underestimated. 

The  Kansas  City-born  virriter  who  has  iust  been  elevated  to  producer  status  at  RKO 
Radio,  believes  that  such  pictures  as  "Crossfire"  and  "Gentleman's  Agreement"  can  be 
duplicated  with  other  timely  issues.  He  attributes  the  success  of  a  number  of  foreign  pictures 
to  the  fact  that  Americans  want  to  see  Hfe  presented  to  them  on  the  screen  as  it  is. 
"However,"  he  warns,  "the  production  must  be  expertly  handled  or  it  will  fail." 

Faxton  believes  that  "entertainment"  has  an  erroneous  connotation  derived  from  the 
industry's  formative  years.  "A  picture  that  is  serious  and  deals  with  the  problem  of  the 
American  Indian,  for  example,  can  be  just  as  sntertaining  as  a  routine  dance  affair." 

Paxton  illustrates  his  opinion  by  calling  attention  to  his  forthcoming  film  as  an  RKO 
producer.  He  has  finished  his  own  scenario  on  "The  Great  Man's  Whiskers,"  a  play  by 
Adrian  Scott. 

"It  is  Abraham  Lincoln  as  seen  through  a  child's  eyes,"  he  explains.  "It  seems  to  me 
that  Lincoln  has  always  been  treated  in  too  dull  a  manner.  Usually  we  find  him  making 
a  speech;  this  will  let  history  in  through  the  back  door." — JAY  GOLDBERG. 


SHOWMEN'S  TRADE  REVIEW,  Ju!y  3,  1948 


33 


PICTURES  STARTED  LAST  WEEK 

CCLUMBIA.  The  Lovers — Principals:  Cornel 
Wilde,  Patric;a  Knight.  Director,  Douglas  Sirk. 
EAGLE  LION.  Tulsa  (Technicolor) — Principals: 
Susan  Hayward,  Robert  Preston,  Pedro  Armen- 
dariz.  Director,  Stuort  Heisler. 
MGM.  Little  Women  ( Technicolor  I — Principals: 
June  Allyson,  Margaret  O'Brien,  Elizabeth  Tay- 
lor, Peter  Lawford.  Director,  Mervyn  LeRoy. 
REPUBLIC.  The  Denver  Kid — Principals:  Allan 
"Rocky"  Lane,  Eddy  Waller,  Carole  Gallagher. 
Director,  Phil  Ford. 

WARNER  BROS.  Night  Beat — Principals:  Rob- 
ert Douglas,  Helen  Westcott,  Robert  Alda. 
Director,  Felix  Jacoves. 

TITLE  CHANGES 

"Photo  Finish"  (Col.)  now 
RACING  LUCK 
"Silver  Lining"   (WB)  now 
LOOK  FOR  THE  SILVER  LINING 
"Miss  Number  Pleose"   (U-l)  now 
FOR  THE  LOVE  OF  MARY 

"A  Letter  to  Three  Wives"  (20th-Fox)  now 
THREE  WIVES 


volving  frequent  lightning  flashes,  and  was 
ordered  to  remain  in  a  dark  room  for  three 
days  b)'  her  doctor. 

After  two  weeks  of  rehearsals.  Gene  Kelly 
and  \^era-Ellen  began  filming  their  "Slaughter 
on  10th  Avenue"  number  in  MGM's  "Words 
and  Music."  This  is  one  of  the  most  lavish 
routines  in  the  Technicolor  musical.  A  cable 
from  England  informs  that  "Edward.  My  Son." 
picture  with  which  ^letro  is  inaugurating"  pro- 
duction at  its  new  British  studio,  is  going  so 
well  it  may  wind  a  week  ahead  of  schedule. 
The  Spencer  Tracy-Deborah  Kerr  starrer  has 
been  in  production  three  weeks.  Speaking  of 
overseas.  Philip  Dorn  had  to  bow  out  of  "Little 
Women"  because  it  was  impossible  to  rear- 
range the  picture's  shooting  for  a  Holland 
I)roject  of  the  actor's.  He  will  return  there 
shortly  to  co-star  with  Henrietta  Davis  in  a 
film  that  has  as  its  aim  the  reestablishment 
of  the  Dutch  picture  industry. 

Walter  Wanger  started  his  first  film  for 
Eagle  Lion,  "Tulsa,"  June  24.  A  Technicolor 
frontier  drama  with  Susan  Hayward,  this  is 
tile  initial  one  of  a  series  of  films  the  producer 
intends  to  make  based  on  authentic  .Americana. 


Work  at  WB  Studio  at 
Highest  Level  Since  1940 

Indicating  an  upswing  in  motion  picture  in- 
dustry employment  and  producti:jn.  Jack  I,. 
Warner  this  week  disclosed  that  work  at  War- 
ner Bros.  Studios  is  at  its  highest  level  since 
1940,  and  that  it  will  be  brought  to  a  higher 
])eak  in  July. 

During  the  past  11  weeks,  employment  at  the 
Burbank  studio  has  risen  42  per  cent,  to  a 
])resent  total  of  4.188  in  all  classifications,  War- 
ner revealed.  Since  the  beginning  of  the  year, 
Warner  Studio  personnel  has  nearly  doubled. 

Now  before  the  cameras  in  Burbank  are 
eight  feature  pictures,  a  10-year  high  for  \\'ar- 
ner  Bros.  With  more  ])ictures  slated  for  start- 
ing than  for  completion  next  month,  the  com- 
pany expects  presently  to  have  nine  or  ten 
films  simultaneously  in  work. 


Berry  Kroeger  Signed 

Berry  Kroeger  who  had  an  important  role 
in  support  of  Ingrid  Bergman  in  last  year's 
Broadway  production  of  "Joan  of  Lorraine," 
has  been  signed  by  Columbia  for  the  role  of 
the  gangster  in  "The  Dark  Past,"  psychological 
thriller  which  Rudy  Mate  is  directing  with 
William  Holden,  Nina  Foch  and  Lee  J.  Cobb. 


Box-Office  Slants 


Deep  Waters 

(Continued  from  Page  31  ) 

Peters,  however,  who  represents  the  state, 
also  represents  the  women  who  fear  for  their 
men  on  the  treacherous  water  and  she  wants 
Dean  to  grow  up  away  from  that  influence. 
The  conflict  between  her  and  Andrews  is 
resolved  exactly  in  the  way  you  would  sup- 
pose. 

Comment:  Using  a  story  that  is  very  sim- 
ple but  which  serves  the  purpose  of  the  pro- 
duction well.  Director  Henry  King  and  Pro- 
ducer Samuel  Engel  have  come  up  with  one 
of  those  scenic  displays  'that  mean  real 
entertainment  to  many,  many  filmgoers.  The 
Maine  backgrounds  are  beautiful  and  carry 
the  tang  of  the  salt  sea  in  every  scene.  The 
picture  is  in  sepia-tone,  which  is  easy  on  the 
eyes  and  gives  the  production  a  restfulness 
quite  in  keeping  with  the  story.  The  only 
character  that  has  any  dramatic  significance 
is  that  of  the  boy,  but  Andrews,  Miss  Peters, 
and  Anne  Revere  (  as  the  stern  New  Eng- 
land spinster)  carry  off  their  rather  difficult 
assignments  with  aplomb.  Romero,  as  An- 
drews' partner,  is  a  standout  and  handles 
himself  around  a  boat  as  if  he  really  knows 
what  it's  about — as  he  probablj-  does.  We 
can't  think  of  a  nicer  compliment  than  to  say 
that  after  you  come  away  from  this  picture 
you  feel  as  if  you  want  to  throw  of?  all  your 
cares,  move  to  iMaine,  and  become  a  lobster 
lisherman. 

Abbott  &  Costello 
Meet  Franl(enstein 

Univ.-Int'l  Comedy  83  mins. 

AUDIENCE  SLANT:  (Family)  Good 
lively  fun  in  a  juvenile  way  for  the  mentally 
young  of  all  ages.  The  customers  will  surely 
get  rid  of  their  troubles  by  looking  at  Cos- 
tello's. 

BOX-OFFICE  SLANT:  A  &  C  not  only 
meet  Frankenstein's  Monster,  but  also  Drac- 
ula  and  the  'Wolf  Man.  An  unusual  combina- 
tion of  stars  that  should  prove  irresistible  at 
the  coin  cage. 

Cast :  Bud  Abbott,  Lou  Costello,  Lon  Clianey,  Bela 
Lugosi.  Glenn  Strange,  Lenore  Aubert.  Jane  Randolph, 
Frank  Ferguson,  Charles  Bradstreet.  Credits:  Produc- 
tion, Robert  Arthur.  Direction.  Charles  T.  Barton. 
Original  screenplay,  Robert  Lees,  Frederic  I.  Rinaldo 
and    John    Grant.    Photography,    Charles    \'an  Enger. 

Plot:  We-1-1,  let's  see.  Bud  and  Lou  are 
e.xpres.smen  wdio  bring  two  cases  to  Fergu- 
son's chamber  of  horrors  exhibit  and  unpack 
them.  In  the  cases  are  Dracula  and  Franken- 
.>tein,  Jr.  The  'Wolf  Man  joins  the  party 
trying  to  do  away  with  the  creatures.  It  also 
seems  Lou  is  being  made  love  to  b}-  a 
strange  woman  surgeon  (Lenore  Au1:)ert), 
who  actually  knows  the  secret  of  life  de- 
tailed in  the  original  Frankenstein's  notes. 
When  Dracula  gets  loose  he  catches  Lenore 
and  bites  her  on  the  neck,  according  to  his 
custom,  whereupon  she,  under  his  power, 
agrees  to  transfer  Lou's  lirain  to  that  of 
Frankenstein  Jr. — or  The  Monster.  From 
then  on  it  is  touch  and  go  until  the  boys  get 
away,  and  in  the  process  bring  aljout  the 
destruction  of  the  whole  gruesome  crew. 
Look  out,  though,  A  &  C,  these  few  people 
can  always  come  back  to  life. 

Comment:  Good  clean,  liorrendous  fun 
which  seems  designed  to  do  away  with  these 
jieccant  people  for  good  , Abbott  &  Costello 


prance  through  this  spoof-happy  opus  until 
they  make  the  Messrs.  Frankenstein  and 
Dracula  look  like  stiffs — which,  of  course, 
they  are.  The  film  sags  in  places  and  action 
gags  are  not  plentiful,  but  toward  the  end 
the  pace  quickens  to  a  romp,  with  A  &  C  on 
the  run  and  the  queer  ones  popping  up  at 
every  corner.  Strange  to  say,  you  get  as 
much  fun  out  of  the  picture  after  you've  seen 
it  as  you  do  in  the  theatre.  For  instance,  you 
might  remember  the  gag  when  the  Monster 
comes  to  and  first  sees  Costello.  He's  scared. 
The  boys  have  certainly  done  well  by  the 
box-ofifice  with  that  title  and  the  star  horrors 
of  filmland.  You  can't  get  away  from  this 
fact:  it's  really  intriguing  and  is  going  to 
1)ring  tliem  in  on  the  run. 


Northwest  Stampede 

{ Cinecolor ) 

Eagle  Lion       Outdoor  Comedy       79  mins. 

AUDIENCE  SLANT:  (Family)  One  of 
those  taming-of-the-shrew  stories  set  in  the 
Canadian  Rockies  that  furnishes  a  pleasant 
entertainment  of  comedy,  action,  and  beau- 
tiful scenery  for  the  not-too-serious  patron. 

BOX-OFFICE  SLANT:  Good  title— al- 
though not  apt — plus  excellent  marquee 
names,  plus  color  add  up  to  general  pulling 
power.  Can  take  the  top  half  any  place  where 
they  like  color  scenic  stuff. 

Cast:  Joan  Leslie,  James  Craig,  Jack  Oakie,  Chill 
Wills,  Victor  Kilian,  Stanley  Andrews,  Ray  Bennett, 
Lane  Chandler.  Credits:  Produced  and  directed  by 
.\lbert  .S.  Rogell,  Executive  producer.  David  Hersh. 
Story  and  screenplay  by  Art  Arthur  and  Lillie  Hay- 
ward. Suggested  by  the  Saturday  Evening  Post  story 
"Wild  Horse  Roundup"  by  Jean  Muir.  Music,  Paul 
.Sawtell.  Photography,  John  W.  Boyle.  Cinecolor  su- 
T>ervisor,   Wilton  Holm. 

Plot:  James  Craig,  a  rodeo  star,  has  been 
away  from  home  several  years,  and  comes 
back  to  the  ranch  on  his  father's  death,  sur- 
prised to  find  the  foreman  a  girl,  Joan  Leslie. 
He  tries  to  hide  his  identity,  but  she  knows 
liim.  There  is  a  struggle  between  the  two  to 
get  the  upper  hand.  Craig  decides  to  sell  the 
ranch  after  he  catches  the  big  white  stallion 
which  leads  a  band  of  wild  horses.  As  a  colt 
the  horse  had  got  away  from  Craig.  In  the 
process  of  Craig  trying  to  trap  the  horse  and 
Joan  putting  everything  in  his  wa}-  so  he 
won't  leave  the  ranch  again,  the  two  are 
brought  to.iietlier. 

Comment:  "Northwest  Stampede"'  is  not 
a  buffalo  run,  nor  a  wild-shooting  western, 
as  its  title  might  imply,  but  a  harmless  com- 
edy built  on  time-honored  lines  of  a  bickering 
twosome  who  fight  until  they  find  they're  in 
love,  ^^'ith  this  lightweight  framework  to 
hang  it  on  the  producers  have  given  the 
picture  breathtaking  scenery  in  Cinecolor 
(and  very  good,  too),  a  stunning  white  stal- 
lion and  a  band  of  wild  horses,  in  Calgary 
Stampede  (rodeo),  some  easy-going  fun  by 
Oakie  and  Chill  Wills,  charming  shots  of 
Joan  Leslie  and  her  red-red  hair,  and  a  com- 
plete absence  of  villains.  In  other  words, 
while  the  picture  looks  like  a  western  it  isn't 
a  western.  All  in  all,  the  picture  is  a  nice 
package  of  escapist  fare  that  leaves  you  with 
tlie  impression  that  you  have  had  a  pleasant 
time,  and  wasn't  that  scenery  wonderful? 
\K\\.h  a  little  something  for  everybody  it 
stands  high  in  general  family  appeal. 


Signed  for  Film  Lead 

Kent  Smith  has  been  signed  by  RKO  Radio 
to  play  the  lead  in  "Follow  Me  Quietly,"  a  melo- 
drama by  Francis'  Rosenwald  and  Anthony 
Mann.  Production  is  scheduled  for  July  12,  with 
^^'illiam  E.  Watts  directing. 


34 


SHOWMEN'S  TRADE  REVIEW.  July  3,  1948 


NEWSREEL  SYNOPSES 


{Released  Wednesday,  June  30) 

MOVIETONE  (Vol.  31,  No.  51)— Thomas  E.  Dewey, 
New  York  governor,  nominated  by  Republicans  for 
Presidency. 

NEWS  OF  THE  DAY  (Vol.  19,  No.  285)— Dewey 
wins  nomination. 

PARAMOUNT  (No.  88) — Convention  special — Dewey 
wins. 

UNIVERSAL  (Vol.  21,  No.  155)— Dewey  wins— 
svveeps  G.O.P.  convention. 

WARNER  PATHE  (Vol.  19,  No.  90)— G.O.P.  names 
Dewey. 

ALL  AMERICAN  (Vol.  6,  No.  297)— Girls  learn 
secrets  of  beauty  culture ;  Sid  Peaks  is  promising  aspir- 
ant for  heavyweight  boxing  crown ;  Special  awards 
made  to  R.O.T.C.  leaders  and  war  hero  instructor; 
New  free  paper  continues  progress  in  Indiana;  Dele- 
gates to  Republican  national  convention  meet  in  Phila- 
delphia. 

TELENEWS  (Vol.  2,  No.  26)— Bernadotte  begins 
mediation  as  ship  blazes  at  Tel  Aviv ;  Riotous  French 
strikes  whip  industry;  Maille,  France,  survivors  honor 
Americans;  Mountbatten  returns  home  from  India 
rule;  The  lighter  side  of  reconversion  in  Germany; 
Convention  windup  at  Philadelphia;  Projected  U.N. 
home  remains  in  forlorn  stage  of  broken  ground  and 
rubble;  N.  Y.  harbor  police  grapple  for  plane;  Most 
modem  school  for  motorcycle  cops  in  Los  Angeles; 
Former  J.  P.  Morgan  luxury  yacht  readied  for  cruise 
to  Alaska;  New  Jersey  bees  buzz  beekeepers;  Budget 
fashions  shown  at  Norwalk,  Conn.;  Sports:  America's 
Olympic  hopefuls — German  kids  stage  soap  box  derby. 


{Released  Saturday,  July  2) 

MOVIETONE  (Vol.  31,  No.  52) — Warren  nominated 
for  vice-president  by  the  Republicans;  New  east- west 
crisis  between  western  powers  and  Russia  in  Germany; 
Pathos  and  violence  in  Holy  Land  under  truce;  Lord 
Louis  Montbattan  returns  to  England  from  India; 
Miss  America  of  1947  gets  new  title — housewife — in 
1948;  Sports:  Joe  Louis  quits  the  ring — Young  Ger- 
man speed  demons  hold  soapbox  derby. 

NEWS  OF  THE  DAY  (Vol.  19,  No.  286)— Berlin 
under  red  "siege" ;  "Rebel"  ship  set  afire  in  Israeli 
clash;  The  Warrens  meet  the  Deweys;  Patty  Berg 
wins  open  golf  title;  India  bids  farewell  to  Lord 
Mountbatten. 

PARAMOUNT  (No.  89) — New  days  of  crisis  in  Ber- 
lin— Mountbatten's  farewell  to  India;  Haganah-Irgun 
clash  over  armed  ship  in  Palestine;  Dewey,  Warren — 
G.O.P. — set  for  big  campaign;  Sports:  Joe  Louis — 
champ — says  he'll  retire — Patty  Berg  wins  western  golf 
title. 

UNIVERSAL  (Vol.  21,  No.  156) — Governor  Warren 
chosen  by  G.O.P.  to  be  Dewey's  running  mate;  Mount- 
batten leaves  India;  French  tireworkers  strike;  New 
invasion  of  Holland  by  beetles;  Telescopic  ladder 
shown;  Sports:  Water  skiers  join  fleet — Electric  surf- 
board tried;  German  kids'  soapbox  derby. 

WARNER  PATHE  (Vol.  19,  No.  91) — Warren  joins 
Dewey  ticket;  Four  brothers  come  home;  Bernadotte 
in  Rhodes;  Miss  America  is  married;  Mountbatten 
leaves  India;  French  bathing  suits. 

ADVANCE  DATA 

On  Forthcoming  Product 

Loaded  Pistols  (Columbia)  Principals:  Gene  Autry, 
Barbara  Britton.  Director,  John  English.  A  musical 
western  in  which  Gene  saves  the  life  of  a  young  man 
being  framed  by  crooks,  who  want  his  ranch  because 
they  discover  it  overlies  a  bed  of  iron  ore. 

The  Walking  Hills  (Columbia)  Principals:  Randolph 
Scott,  Ella  Raines,  William  Bishop.  Director,  John 
Sturges.  An  outdoor  adventure  drama  about  seven  men 
who  try  to  uncover  the  hundred-year-old  mystery  of  a 
disappearing  wagon  train  loaded  with  gold,  only  ti> 
discover  not  an  ounce  of  gold  once  they  find  the 
wagons. 

Gentleman  from  Nowhere  (Columbia)  Principals: 
Warner  Baxter,  Fay  Baker.  Director,  William  Castle. 
Mystery  involving  an  inconspicuous  New  York  night 
watchman  who  impersonates  a  man  and  eventually 
helps  uncover  an  insurance  racket. 

Blondie's  Secret  (Columbia)  Principals:  Penny  Single- 
ton, Arthur  Lake,  Larry  Simms,  Marjorie  Kent.  Di- 
rector, Abby  Berlin.  The  Bumsteads  try  to  take  a 
vacation,  only  to  become  mixed  up  with  a  gang  of 
counterfeiters ;  eventually  everything  rights  itself  and 
Dagwood  gets  an  extra  week's  time  off. 


New  Ideol  Theatre  Chairs 
JOE   HORNSTEIN  has  it! 


Enchanted  (RKO)  Principals:  David  Niven,  Teresa 
Wright.  Director,  Irving  Reis.  Drama  of  war-time 
London  about  a  girl  who  comes  to  see  her  uncle,  a 
grizzled  old  man,  and  who  finds  love  with  a  wounded 
RAF  officer. 

Bodyguard  (RKO)  Principals:  Lawrence  Tierney,  Pris- 
cilla  Lane.  Director,  Richard  Fleischer.  An  action- 
drama  concerning  an  ex-detective  and  his  girl  friend  in 
the  police  department,  who  work  together  to  bring  to 
justice  the  crooked  nephew  of  a  meat-packing  plant 
owner. 

Weep  No  More  (RKO)  Principals :  Joseph  Cotten. 
Valli.  Director,  Robert  Stevenson.  A  gangster  film 
about  a  clever  card  sharp  who  falls  in  love  with  a 
wealthy,  beautiful  invalid  in  a  small  town,  only  to  be 
killed  eventually  by  a  big-time  gambler  from  whom  he 
had  stolen  a  large  sum. 

Ladies  of  the  Chorus  (Columbia)  Principals:  Adele 
Jergens,  Rand  Brooks,  Marilyn  Monroe.  Director,  Phil 
Karlson.    Musical   comedy   concerning    a   young  bur- 


AIR  CONDITIONING  EQUIPMENT 

AIR  WASHERS  TO  FIT  YOUR  PRESENT 
BLOWERS  at  1946  prices.  5,000  cfm — $138.00;  7,000 
cfm  —  $168.00;  10,000  cfm  —  $204.00;  15,000  cfm  — 
$240.00;  20,000  cfm — $276.00.  New  Blowers  with  mo- 
tors and  arives,  8,500  cfm — $172.50;  11,000  cfm — 
$229.90;  13,500  cfm — $276.00;  22,500  cfm— $348.00. 
Beat  the  heat — wire  S.O.S.  Cinema  Supply  Corp.,  602 
W.  52nd  St.,  New  York  19,  N.  Y. 


BUSINESS  BOOSTERS 


COMIC  BOOKS  AGAIN  AVAILABLE  AS  PREMI- 
UMS, giveaways  at  your  kiddy  shows.  Large  variety, 
latest  48-page  newsstand  editions.  Comics  Premium  Co., 
412  S.  Greenwich  St.,  New  York  City. 


COMIC  BOOKS 

FREE  COMIC  BOOKS  will  increase  your  children 
business.  The  identical  funny  books  selling  on  news- 
stands for  10  cents  now  available  to  theatres,  only  3 
cents  each.  Sidney  Ross,  334  W.  44th  St.,  New  York, 
N.  Y. 


DRIVE-IN  EQUIPMENT 


OUTDOOR  THEATRES  MAKE  SOS  YOUR 
HEADQUARTERS — Complete  sound  projection  out- 
fits starting  at  $1,995.00;  New  500  Watt  Western 
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new  driveway  entrance  and  exit  signs,  illuminated, 
$18.75;  Burial  Cable,  7J4c  ft.;  Generators,  70/140  am- 
peres, $525.00;  Super  Snaplite  fl.9  lenses,  increase 
light  25%,  from  $150.00.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  St.,  New  York  19,  N.  Y. 

EQUIPMENT  WANTED 

WANTED:  35-mm.  Sound  Projectors,  Amplifiers, 
also  300-in-car  speakers.  Ervin  Quinn,  Roebuck,  South 

Carolina. 


NEW  EQUIPMENT 


SPECIAL— AUTOMATIC  CURTAIN  CONTROLS, 

$129.50;  Renew  Your  Sound  Now — Blue  Seal  Rotary 
Stabilizer  Soundheads,  less  motors,  $195.00;  Sound- 
film  Amplifiers,  30  watt  with  record  player,  $124.75; 
Jensen  Heavy  Duty  12"  PM  Speakers,  $18.95;  2000' 
Safety  Film  Cabinets,  $3.95  section ;  Exhaust  Fans, 
10",  $10.79;  12",  $13.75;  16",  $18.75;  Water  Fountain 
Filters,  $35.50.  Send  for  Sales  Catalog.  New  Address 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 

NO  OTHER  PROJECTOR — offers  you  more  than 
the  Holmes  16MM  REXARC  with  high  intensity  arc 
lamp  40  watt  output  amplifier,  and  newest  coaxial 
high  and  low  frequency  speakers  for  Small  Drive-ins, 
Open  Airs,  etc.  Write  for  literature  and  prices.  Cinema 
Projector  Service,  Post  Office  Box  703,  Charleston 
23,  W.  Va. 


COMPARE  OUR  PRICES— WE  SURELY  SELL 
FOR  LESS;  Beaded  soundscreens  45c  square  foot; 
Super-Lite  39c;  8500  CFM  blowers  $92.50;  Jensen  12 
inch  PM  speakers  $22.50;  RCA  30  watt  theatre  am- 
plifiers $137.50;  14  inch  wire  reels  $1.69.  Star  Cinema 
Supply  Corp.,  459  W.  46th  St.,  New  York  19,  N.  Y. 

STUDIO  AND  PRODUCTION  EQUIPMENT 

AURICON  SINGLE  SYSTEM  16MM  RECORD- 
ING OUTFIT,  worth  $2,500.00,  special  $1,695.00; 
Western  Electric  Preview  Magazines,  $395.00;  Bodde 
Process  Screens,  $2.40  sq.  ft.;  35MM  Sound  Moviola. 
$795.00;  Belhowell  Eyemo  Motorized  Bombspotter 
Cameras,  $119.50;  Mitchell  Plywood  Blimp,  $149.50; 
Klieglite    2000W    Rifle,    $79  50;    Bardwell  McAlister 


lesque  star  who  falls  in  love  with  a  wealthy  society  boy, 
with  his  mother  saving  the  day  by  getting  her  crowd 
to  accept  the  marriage. 

Black  Eagle  (Columbia)  Principals:  William  Bishop. 
Virginia  Patton.  Director,  Robert  Gordon.  This  story 
of  a  horse  involves  a  crooked  gang  of  ranchers  who 
almost  succeed  in  cheating  a  group  of  honest  horsemen 
until  a  hobo  helps  bring  justice. 

Look  For  the  Silver  Lining  (WB)  Principals:  June 
Haver,  Ray  Bolger,  Gordon  McRae.  Director,  David 
Butler.  Musical  comedy  based  on  the  career  of  the 
great  dancing  star,  Marilyn  Miller,  involving  actual 
incidents  from  her  life  and  including  many  famous 
showbusiness  names.  Technicolor. 

Flaxy  Martin  (WB)  Principals:  Virginia  Mayo, 
Zachary  Scott.  Director,  Richard  Bare.  Gangster  drama 
revolving  about  a  flashy,  unscrupulous  beauty  who 
causes  several  killings  before  she  is  finally  apprehended 
by  the  law,  through  the  work  of  a  man  she  had  tried 
to  play  as  another  sucker. 


Portable  Floods  for  four  R40,  $29.50;  Art  Reeve* 
type  35MM  Soundfilm  Recorder  with  new  Modulite, 
$1,995.00;  Neumade  Automatic  Film  Cleaners,  $159.50. 
Send  for  latest  Catalog.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  S2nd  St.,  New  York  19,  N.  V. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST, 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore. 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 

COUNTY  SEAT  THEATRE.  Tile  building.  Good 
equipment.  Profitable.  $20,000  down.  Theatre  Exchang* 
Co.,  201  Fine  Arts  Bldg.,  Portland  5,  Oregon. 

THEATRE  LEASE  AND  16-MM.  EQUIPMENT  in 
Brick  building.  $4,750.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 

5  SUBURBAN  THEATRES.  Your  choice.  $22,500  up. 
All  for  $263,600.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Portland  5,  Oregon. 

GRIND  HOUSE.  Gross  about  $900  weekly  plus  con- 
cessions. $32,500.  Terms.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  S,  Oregon. 

DOWNTOWN  THEATRE.  Qwner  shows  approxi- 
mately $1,500  monthly  net.  $25,000  handles.  Theatre 
Exchange  Co.,  201  Fine  Arts  Bldg.,  Portland  5,  Ore. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-7$. 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Sh(»winen'( 
Trade  Review,  1501  Broadway,  New  York  18,  N.  Y. 


FOR  YOUR  BINGO  GAMES.  ControUed  or  un- 
controlled, die  cut,  play  right,  priced  right.  Samples  oo 
request.  Premium  Products,  354  W.  44th  St..  N«w 
York  18,  N.  Y. 


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ECONOMIZING?  HERE'S  THE  SPOT— DAY- 
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$109.75  up;  Complete  PA  Systems,  $44.75;  Rebuilt 
General  two  unit  Electric  Ticket  Machines,  $139.50. 
Send  for  Sales  Bulletin.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  St.,  New  York  19,  N.  Y. 

FOR  SALE:  PAIR  PERFEX  LOW  INTENSITY 
LAMPS,  and  Two  Perfex  30  amp.  Rectifiers  in  A-No 
One  condition  at  the  price  of  $200.00  takes  the  outfit. 
G.  J.  Brown,  Luna  Theatre,  Byesville,  Ohio. 

PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.    Sabo,   916   N.   W.    19th  Avi  .   Portland.  Oregon. 

RCA  ROTARY  STABIL' ^.'.iR  SOUNDHEADS. 
REBUILT,  $395.00  PAIR:  .iCA  Selt  driven  sound- 
heads, with  motors,  $199.50  pair;  T-'air  Simplex-Acme 
projectors,  complete,  rebuilt.  $950.00;  Series  II  lenses, 
$35.00  pair;  Thousand  other  bargains — Write  Siar 
Cinema  Supply  Company,  459  W.  46th  St.,  New  York 
19,  N.  Y. 


CLASSIFIED  ADVEHTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address,  S  insertioiu 

for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otiierwisf 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y 


Feature  Booking-  Guide 


TITLE  INDEX 

Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc..  refer  to 
title    under    distributor  company 

listing.  

SHOWMEN'S    TRADE  REVIEW 


A 

Tttit  Company 

Abbott  &  Costdlo  Meet  Frankenstein .  U-I 

A  Connecticut  Yankee  Para. 

Accused,  The   Para. 

Act  of  Violence  MGM 

A  Date  With  Judy  MGM 

A  Double  Life  U-I 

Adventures  of  Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

A  Foreign  Affair  Para. 

A  Joe  Named  Palooka  Mono. 

A  Lady  Surrenders  U-I 

Albuquerque   Para. 

Alias  A  Gendeman  MGM 

All  My  Sons  U-I 

AU's  WeU   Ind. 

Alvpays  Together   WB 

A  Man  About  the  House  20th-Fox 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

An  Innocent  Affair  UA 

Anna  Karenina   20th-Fox 

Another  Part  of  the  Forest  U-I 

Apartment  for  Peggy  20th-Fox 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona  Ranger   RKO 

Arthur  Takes  Over  20th-Fox 

A  Song  Is  Bom  RKO 

A  Southern  Yankee  MGM 

Assigned  to  Danger  EL 

Atlantis.  The  Lost  Continent  U-A 

B 

Bachelor  and  the  Bobby-Soxer.  .  .  RKO 

Babe  Ruth  Story,  The  Allied 

Bad  Sister   U-I 

Baltimore  Escapade   RKO 

Berlin  Express   RKO 

Best  Man  Wins  CoL 

Best  Years  of  Our  Lives  KKO 

Beyond  Glory   Para. 

B.  F.'s  Daughter  MGM 

Big  Cat,  The  EL 

Big  City  MGM 

Big  Clock,  The  Para. 

Big  Dan   20th-Fox 

Big  Punch,  The  WB 

Big  Sombrero,  The  Col. 

Big  Tovim  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and  Coo  Rep. 

Bishop's  Wife,  The  RKO 

Black  Arrow,  The  Col. 

Black  Bart   U-I 

Black  Eagle   Col. 

Black  Velvet   U-I 

Blanche    Fury   U-I 

Blonde  Tee   , .  KC 

"londe  Savage  EL 

Blondie  in   the  Dough  Col, 

Blondie's    Anniversary   Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's   Secret   Col. 

Blood  on  the  Moon  RKO 

Body  and    Soul  UA 

Bodyguard   RKO 

Born  to   Fight  EL 

Borrowed    Trouble   UA 

Boston   Blackie's  Honor  Col. 

Bowery    Buckaroos   Mono. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,   The  MGM 

Broken    Journey   EL 

Brothers,  The  U-I 

Brothers  in  the  Saddle  RKO 

Bungalow  13   20th- Fox 

Burv    Me,    Dead  EL 

Bush   Christmas   U-I 

Bush  Pilot   SGP 

c 

Caged  Fury   Para. 

Calcutta   Para. 

Calendar,  The   EL 

Call  Northside  777  20th-Fox 

Campus  Honeymoon  .  Rep. 

Campus  Sleuth  .   Mono. 

Canon  City  EL 

Captain   from    Castile  20th-Fox 

Captain   Boycott   U-I 

Caravan  EL 

Carnegie   Hall   UA 

Casbah   U-I 

Case  of  the  Baby  Sitter  SGP 

Cass  Timcrlane   MGM 

Catherine  the  Great  FC 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  *C:  Cinecolor,  *M:  Magnacolor, 


*U:  Trucolor,  'V:  Vitacolor.  Audience  Classification  U 
indicated  by  letters  following  titles:  A — Adult;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  (Doc)  Documentary 

(G)  Gangster  (M)  Musical 

(H)  Horror  (W)  Western 
(My)    Mystery  (Wo)  War 

(See  final  page  of  Guide  for  Re-Issues) 


ALLIED  ARTISTS 


Time 

CURRENT  Mins. 

3  Gangster,  The  (D)A  Belita-B.  Sullivan-J.  Lorring  83.. 

.=)  Hunted,  The   (D)A  Preston  Foster-Belita    85.. 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84.. 

6  Smart  Woman   (D)A  B.  Aherne-C.  Bennett-B.  Sullivan   93.. 

4  Seng  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long   85.. 

COMING 

Babe  Ruth  Story,  The  W.  Bendix-C.  Trevor-C.  Bickford  

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm-J.  Gleason  

Last  of  the  Badmen  B.  SuUivan-M.  Reynolds-B.  Crawford. 

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  


87. 


Rel. 

Date  Refer  to 

11/22/47   blO/4/47 

4/7/48   b2/7/48 

.2/22/48   b2/14/48 

.4/30/48   bS/ 13/48 

.1/31/48   bll/8/47 

.9/6/48   a6/12/4B 

.8/30/48   b5/l/48 


ASTOR  PICTURES 

Deadline   Sunset  Carson-Pat  Starling   64. .  .4/15/48  New  Release 

Fighting  Mustang   Sunset  Carson-Pat  Starlmg   62... 3/1/48  .  .New  Release 

Western  Terror   Dave  "Tex"  O'Brien-Buzzy  Henry   60. ..  12/20/47  New  Release 

Westerns  (Coming) 

Battlmg  Marshal   Sunset  Carson-Pat  Starling  

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again    Sunset  Carson-Pat  Starling    

Sunset  Carson  Strikes  Back   r-unset  Carson-Pat  Starling  

COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan   73 

Best  Man  Wins    (C)F  E.  Buchanan-A.  Lee-R.  Shayne   73 

911  Blondie  in  the  Dough  (C)F  P.  Singleton-A.  Lake-L.  Simms   68 

Blondie's  Anniversary    (C)F  P.  Singleton-A.  Lake-L.  Simms   67 

Blondie's  Reward   (C-D)  P.  Singleton-A.  Lake-L.  Simms   67 

915  Crime  Doctor's  Gamble,  The  (M)A  Warner  Baxter-Micheline   Cheirel   66 

Devil  Ship    (D)F  Richard  Lane-Louise  Campbell  62 

930  Down  to  Earth  *T  (M-C)A  Rjta  Hayworth-Larry  Parks  101 

Fuller  Brush  Man,  The  (OY  Red  Skelton-Janet  Blair  

Glamour  Girl   (M)F  q  Krupa-V.  Grey-M.  Duane   68 

929  Her  Husband's  Affairs  (C)A  p  Tone-L.  Ball-E.  E.  Horton   86 

I  Love  Trouble  (My) A  p  Tone-J.  Blair-J.  Carter   94 

It  Had  to  Be  You  (C-D)A  Ginger  Rogers-Cornel  Wilde   98 

John  Beal-Trudy  Marshall   67 


905  Key  Witness  (D)A. 


Lady  from  Shanghai,  The  (My)A  Rjta  Hayworth-Orson  Welles. 

917  Lone  Wolf  in  London  (M)A  Gerald  Mohr-Nancy  Saunders. 

Lost  One,  The  (0)A  Nelly  Corradi-Gino  Mattera... 


3/25/48   b5/8/48 

5/6/48   b5/22/48 

10/16/47  ....b3/20/48 

12/18/47   bl/3/48 

6/3/48   a2/21/48 

11/27/47  ...bl2/13/47 
12/11/47  ...bl2/20/47 

10/29/47   b8/2/47 

June '48  .,..o;,/h,io 

1/16/48   bl/3/48 

11/12/47  ....b7/26/47 

Jan.  '48  bl/10/48 

Dec. '47  ...blO/25/47 
10/9/47  ....bll/15/47 

87... May '48   b4/17/48 

11/13/47  ....bl2/6/47 
84  b4/3/48 


..1/23/48   b2/28/48 

.Apr.  '48   b3/13/48 

.4/8/48   b6/ 12/48 

..4/15/48   b5/15/48 

..Jan. '48   b3/6/48 

.2/20/48   bl/17/48 

.3/18/48   b4/3/48 

.12/25/47   

..Mar. '48   b2/7/48 

.3/30/48   b4/10/48 

.10/23/47   bl/3/48 

..1/9/48   blO/11/47 

.11/5/47  ....blO/11/47 

.2/27/48   bl/24/48 

..5/13/48   b6/19/48 

..11/6/47   bl/10/48 

..2/12/48   b3/6/48 

..2/5/48   b5/29/48 


.a9/20/47 


Mary  Lou   (M)F  r  Lowery-J.  Barton-G.  Farrell   65.. 

Mating  of  Millie,  The  (C.si'  g.  Ford-E.  Keyes-R.  Randall   85. 

My  Dog  Rusty  (D)F  t.  Donaldson-J.  Litel-J.  Lloyd   64.. 

Port  Said  (D)A  *  Gloria  Henry- William  Bishop   68.. 

Prince  of  Thieves  *C  (D)F  j.  Hall-P.  Morison-A.  Jergens   72.. 

Relentless  *T  (D)F  r  Young-M.  Chapman-W.  Parker  93. 

Return  of  the  WhisUer  (My)F    m  Duane-L.  Aubet-R.  Lane  61.. 

Rose  of  Santa  Rosa  rioosier  Hot  Shots-E.  Noriega   65.. 

Sign  of  the  Ram,  The  (D)A  s.  Peters-A.  Knox-P.  Thaxter   84.. 

Song  of  Idaho  (M-C)F  Koosier  Hot  Shots-Kirby  Grant  67.. 

918  Sweet  Genevieve    (M)F  J.  Porter-J.  Lydon-A.  Donahue  68.. 

Swordsman,  The  *T  (D)F  L,  Parks-E.  Drew-G.  Macready   81. 

981  The  Last  Round-Up   (W)F  Gene  Autry-Jean  Heather   77.. 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  1(19. 

Trapped  By  Boston  Blackie  (M)  C.  Morris- J.  Vincent -R.  Lane   78. 

919  Two  Blondes  and  a  Redhead  (F)M  J.  Porter-J.  Lloyd-J.  Preisser  70. 

Woman  from  Xangiers,  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane   66. 

Wreck  of  the  Hesperus  (D)F  Wlllard  Parker-Edgar  Buchanan   68. 

COMING 

Arkansas   Swing,  The  H.  Hot  Shots-G.  Henry-S.  Hart  7/29/48 

Big  Sombrero,  The  Gene  Autry -Elena  Verdugo  

Black  Arrow,  The  (D)  L-  Hayward-J.  Blair-G.  Macready  

Black   Eagle   William  Bishop   

Blondie's  Night  Out   (C)  P-  Singleton-A.  Lake-L.  Simms    al/10/48 

Blondie's  Secret   P-  Singleton-A.  Lake-L.  Simms  

Boston  Blackie's  Honor ^  C.  Morris-R.  Lane-G.  E.  Stone  

Coroner  Creek  '►C   (D)A  R.  Scott-M.  Chapman-G.  Macready          90.  ..July '48   b6/5/48 

Dark  Past  William  Holden-Lee  J.  Cobb  

FBI  Meets  Scotland  Yard  Dennis  O'Keefe-Louis  Hay  ward  

First  Gentlemen,  The  (D)A  Jean-Pierre  Aumont-Joan  Hopkms  111  05/8/48 

Gallant  Blade  *'c    (D)  Larry  Parks-Marguerite  Chapman  a2/21/48 

Gentleman  from  Nowhere  W.  Baxter-F.  Baker  

Her  Wonderful  Life  Janis   Carter-Marc  Piatt  

I    Surrender   Dear   Gloria  Jean-David  Street  a5/15/48 

Ladies  of  the  Chorus../  A.  Jergens-R.  Brooks-M.  Monroe  

Let's  Fall  in  Love   Lamour-Carter-Parker-Ameche   a5/8/48 

Loaded   Pistols   G.  Autry-B.  Britton  

Loser  Takes  All  C.  Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Lovers  The   Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen  *T . .......................        Hay worth-G.  Ford-Luther  Adler  a5/l/48 

Lulu  Belle  (D-A)   Lamour-G.  Montgomery-A.  Dekker.  87  06/12/48 

Mao  from  Colorado,  The  '^T  (D)  C^lenn  Ford-Ellen  Drew-Wm.  Holden.  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford-A.  Tyrrell  a6/12/48 

Racing  Luck  Stanley  Clements-Gloria  Henry  

Return  of  October,'  The'  '*T  (C) ^^lenn  Ford-Terry  Moore  .  a2/7/48 

Rusty  Leads  the  W  .y  ^6/5/48 

Rusty  Saves  a  Life  ^ed  Donaldson-Sharyn  Moffett  F  ame.  ,  

Hoosier  Hot  Shots-Patricia  White  

 Sabu-G.  Russell-T.  Bey          

^G.  Autry-G.  Henry-J.  Holt   76  04/24/48 

iii.ili-P-  Foster-M.  Stuart-W.  Bishop   77. ..7/8/48   a5/l/48 

"' Glenn  Ford-Nina  Foch  


Sin  gin'  Spurs   

Song  of  India  

Strawberry  Roan,  The 
Thunderhoof   

Undtrcover  Man    _    „  <■<■  -c  Ty„t„^„  nr  T3i„u„„ 

TTtiic  .R-  Scott-E.  Rajnes-W.  Bishop 

Walking  Hills   ^  ^   T^^itt^^  n   -n"  u 

Wrangler,  The  *C 


S.  Tufts-B.  Britton-G.  "G"  Hayes  a6/5/48 


Westerns  (Current) 

964  Last  Days  of  Boot  Hill  (W)  Charles  Starrett-Smiley  Burnette  56 

Phantom  Valley   Charles  Starrett-Smiley  Burnette  52 

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette  54 

West  of  Sonora  Charles  Starrett-Smiley  Burnette   55 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54 

Westerns  (Coming) 

Blazing  Across  the  Pecos  Charles  Starreti-Smiley 

Challenge  of  the  Range  Charles  Starrett-Smiley 

El  Dorado  Pass  Charles  Starrett-Smiley 

Quick  On  The  Trigger  Charles  Starrett-Smiley 

Trail  to  Laredo   Charles  Starrett-Smiley  Burnette 

Wings  Westward   Gene  Autry-Jimmy  Lloyd  


Burnette   55. 

Burnette  

Burnette  

Burnette  


.  .11/20/47 
.  .2/19/48 
. . 1/9/48  . 
. .3/25/48 
. .5/13/48 

..7/1/48  . 


.  .37/19/47 


EAGLE  LION  current 

812  Adventures  of  Casanova  (DJF  DeCoraova-Bremer-Bey-Sutton    83. 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice   66. 

807  Blonde  Savage    (D)F  L.  Erickson-G.  Sherwood   62. 

803  Bury  Me  Dead  (My) A  M.  Daniels-G.  McClure-C.  O'DonneU...  68. 

826  Canon  City  (Doc)  A  S.  Brady-J.  Corey-W.  Bissell   82. 

824  Close-Up   Alan  Baxter- Virginia  Gilmore   76. 

820  Cobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61. 

817  Enchanted  Valley,  The  *C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin   77. 

712  Gas  House  Kids  in  Hollywood  (C)F  Alfalfa  Switzer-Gas  House  Kids   63. 

802  Green  for  Danger  (My) A  Sally  Gray-Trevor  Howard   93. 

810  Heading  for  Heaven  (C)F  S.  Erwin-G.  Farrell   71. 

808  Linda  Be  Good  (C)A  E.  Knox- J.  Hubbard-M.  Wilson   66. 

806  Love  From  a  Stranger  (My) A  J.  Hodiak-S.  Sidney-A.  Richards   81. 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Bari   71. 

825  Mickey  *C  (C)F  L.  Butler-B.  Goodwin-I.  Hervey   87. 


819  Noose  Hangs  High   (C)F  Abbott-Costello-Downs-Calleia 


Mills- J.  Greenwood-E.  Chapman... 

Ireland- J.  Randolph-R.  Bohnen  

Brent-V.  Mayo-T.  Bey  

O'Keefe-C.  Trevor-M.  Hunt  

Woods-B.  Blake-C.  Drake  

Scott-L.  Hayward-D.  Lynn  


.  77. 
.  85. 
.  70. 
.  87. 
,  79. 
.  67. 
.102. 
.  85. 
.  72. 


818  October  Man,  The  (D)A  J. 

813  Open  Secret  (D)A  J. 

801  Out  of  the  Blue  (C)A  G. 

822  Raw  Deal   (D)A  D. 

804  Return  of  Rin  Tin  Tin  (D)F  (Color)  D. 

816  Ruthless  (D)A   Z. 

811  Smugglers,  The  *T  (D)A  Michael  Redgrave-Jean  Kent. 

823  Sword  of  the  Avenger  {D)A  R.  Del  Gado-Sigrid  Gurie. 

809  T-Men  (D)F   Dennis  O'Keefe-Mary  Meade   91. 

814  Take  My  Life  (D)F  Greta  Gynt-Hugh  Williams   80. 

805  Whispering  City  (D)A  H.  Dantine-P.  Lukas-M.  Anderson   89. 

COMING 

Adventures  of  Gallant  Bess  *C  (D)  Cameron  Mitchell-Audrey  Long  

Big  Cat,  The  *T  Lon  McCallister   

Born  to  Fight  Scott  Brady- Anabel  Shaw  

Broken  Journey    (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan.  89. 

Calendar,  The  (C)A  Greta  Gynt-John  McCallum   79. 

Hollow  Triumph   Paul  Henreid-Joan  Bennett  

Inside  the  Wall  L.  Bremer-R.  Carlson-T.  Henry  

It  Always  Rains  on  Sundays  G.  Withers- J.  Warner   92. 

Lady  at  Midnight  R.  Denning-F.  Rafferty-J.  Searle  

Let's  Live  a  Little  Hedy  Lamarr-Robert  Cummings  

Man  Wanted   Anabel  Shaw-Robert  Lowery  

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Mystic,  The   T.  Bey-C.  O'Donnell-L.  Bari  

830  Northwest  Stampede  *C  J.  Leslie- J.  Craig-J.  Oakie   79. 

828  Oliver  Twist   R.  Newton-K.  Walsh-A.  Guinness  115. 

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  

829  Shed  No  Tears  W.  Ford-J.  Vincent-R.  Scott   70. 

827  Spiritualist,  The   T.  Bey-L.  Bari-C.  O'DonneU   79. 

Strange  Mrs.  Crane,  The  ...M.  Lord-P.  Watkin-J.  McGuire  

29  Clues   Richard-Basehart-Scott-Brady   

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  


.2/7/48  .. 
.5/19/48  . 
.11/22/47 
.10/18/47 
.6/30/48  . 
.6/9/48  . 
.4/24/48  . 
.3/27/48  . 
.8/23/47  . 
.10/4/47  . 
.1/17/48  . 
.1/3/48  .. 
.11/15/47 
.3/6/48  .. 
.6/23/48  . 
.4/17/48  . 
.3/20/48  . 
.5/5/48  .. 
.10/11/47 
.5/26/48  . 
.11/1/47  . 
.4/3/48  .. 
.1/31/48  . 
.6/2/48  .. 
.1/10/48  . 
.2/28/48  . 
.11/15/47 


. .b2/28/48 
. .34/17/48 
.blO/11/47 
. .b9/27/47 

. .b6/26/48 


. .b5/22/48 
. . .b4/3/48 
. ..b9/6/47 
.bl2/ 14/46 
.bl2/20/47 
. .bll/1/47 
. .bll/8/47 
. ..b4/3/48 
. .b6/19/48 
. .b4/10/48 
. ..b9/6/47 
. .b7/17/48 
. .b8/30/47 
. .b5/22/48 
..bll/8/47 
...b4/3/48 
. .b4/12/47 
. .b5/15/48 
.bl2/20/47 
. .b5/17/47 
.bll/15/47 


.33/20/48 


. .36/5/48 
.b4/24/48 
. .b6/5/48 
.35/15/48 


.bll/29/47 
. .35/29/48 
...36/5/48 


. 7/28/48 
.7/14/48 


.35/15/48 


.7/21/48 
.7/7/48 


.bl/25/47 
.35/29/48 


.10/25/47 
.1/24/48  . 
.4/10/48  . 
.5/12/48 
.11/29/47 
.11/1/47  . 
.6/17/48  . 
.2/21/48 
.3/13/48  . 


.M3y  '48 
.Apr.  '48 
.  Jsn.  '48 
.Jan.  '48 
.Jan.  '48  . 
.  July  '48 
.Apr.  '48 
.July  '48 
.Nov.  '47 
.  May  '48 


Westerns  (Current) 

851  Black  Hills   Eddie  Dean    58. 

853  Check  Your  Guns  (W)F  E,  Dean-R.  Ates-N.  G3tes   55. 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54. 

857  Prairie  Outlaws   E.  Dean-R.  Ates-J.  Holt   57. 

852  Shadow  V3lley  (W)F  E.  De3n-R.  Ates-J.  Holt   58. 

758  Stage  to  Mesa  City  (W)F  Lash  LaRue-Fuzzy  St.  John   52. 

858  Tioga  Kid,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54. 

t)54  Tornado  Range  (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt   56. 

855  Westward  Trail,  The  (W)F  E.  Dean-R.  Ates-P.  Planchard   56. 

Westerns  (Coming) 

Gun  Fighter  Lash  LaRue-Fuzzy  St.  John-Mary  Scott  

FILM  CLASSICS  current 

Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige    73. 

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61. 

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition.  74. 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76. 

Furia  (D)A   Isa  Pola-Rosanno  Brazzi   89. 

Miraculous  Journey  '*C  R.  Calhoun-A.  Long-V.  Grey  

Money  Madness   H.  Beaumont-F.  Rafferty-H.  Warde   73. 

Sofia  *C   Gene  Raymond-Sigrid  Gurie  

Spirit  of  West  Point  (D)F  Glenn  Davis-Felix  Blanchard   77. 

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd   63. 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc) A  Adolph  Hitler-Eva  Braun   62... May '48 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90... Jan. '48 

METRO-GOLDWYN-MAYER  current 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick   76... Mar. '48 

820  B.  F.'s  Daughter   (D)A  B.  Stanwyck-Heflin-C.  Coburn  108.  .  .Apr. '48 

827  Big  City  (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103.  .  .June '48 

819  Bride  Goes  Wild,  The  (C)F  v.  Johnson-J.  Allyson-B.  Jenkins   97... Mar. '48 

813  Cass  Timberlane  (D)A  Spencer  Tracy-Lan3  Turner  119. .  .Jan. '48 

807  Desire  Me  (D)A  G.  Garson-Richard  Hart   90... Oct. '47  . 

810  Good  News  (M-C)F  *T  June  Allyson-Peter  Lawford   95... Dec. '47 

811  Green  Dolphin  Street  (D)F  Lana  Turner-Van  Heflin  141 ..  .Nov. '47 

815  High   Wall    (D)A  R.  Taylor- A.  Totter-H.  Marshall   PP.  .  .Fob. '48 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113... May '48 

728  Hucksters,  The    (C-D)A  ...C.  Gable-D.  Kerr-A.  Menjou  II.t.  .  .  Aug. '47 

314  If  Winter  Comes  (D)A  W.  Pideeon-D.  Kerr-A.  Lansbury   97.  .  .Jan. '48  . 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy  104.  .  .Dec. '47  . 

805  Merton  of  the  Movies  (C)F  Red  Skelton-Virginia  O'Brien   R2...0ct. '47  , 

825  Pirate,  The  *T  (M)A  J.  Garland-G.  Kelly-W.  Slezak  102.  .  .June '48 

708  Show-Off,  The  (C)F  R.  Skelton-Marilyn  Maxv,rell   R3...Dec. '47 

804  Song  of  Love  (D-M)A  :  K.  Hepburn-P.  Henreid-R.  Walker  11 8...  Oct. '47  . 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124.  . .  Aor. '48 

821  Summer  Holiday  *T  (C)A  Rooney-De  Haven-Huston-Morgan    92... 5/20/48  . 

816  Tenth  Avenue  Angel  (D)F  M.  O'Rrien-A.  Lansbury-G.  Murphy...  74.  .  .Feb. '48 

808  This  Time  for  Keeps  *T  (M-S)  E.  Williams-L.   Melchior  105. .  .Nov. '47 

317  Three  Daring  Daughters  *T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115. .  .Mar. '48 


.bll/22/47 
. . b3/27/48 


.bl2/13/47 
. .bl/31/48 
. .b3/20/48 
. . .2/21/48 
. .b3/13/48 


.312/18/47 


. .b5/22/48 
. . b3/20/48 
. .b4/24/48 
...bl/3/48 
.blO/25/47 

. ..b4/3/48 


. .blO/4/47 
. .b4/24/48 


.b5/22/48 
.bl/17/48 


. . . b2/7/48 
, .b2/21/48 
. .b3/27/48 
. .b2/28/48 
. .bll/8/47 
. .b9/27/47 
. .bl2/6/47 
.blO/18/47 
.bl2/20/47 
. .b4/10/48 
. .b6/28/47 
.bl2/27/47 
.bl0/25/'47 
.  .b7/18/47 
, . .b4/3/48 
. .b8/18/47 
. .b7/26/47 
, .b3/27/4R 
. .b3/13/48 
. .bl/17/48 
.blO/11/47 
. .b2/14/48 


SHOWMEN'S     TRADE  REVIEW 


Title  Company 

Challenge,  The   20th-Fox 

cneckeied  Coat,  The  20th-li'ox 

Ciieyeime   Wb 

Chicken    Every    Sunday  20th-Fox 

Cleopatra  Arms   Wis 

Closeup   EL 

Cobra  Strikes   EL 

Command  Decision   MGM 

Corpse  Came  C.  O.  D.,  The  Col. 

Corridor  of  Mirrors  U-1 

Counterfeiters,  The   20th-Fox 

Countess  of  Monte  Cristo  U-1 

Cowboy  Cavalier   Mono. 

Crack  Up   RKO 

Creeper,  The   20th-Fox 

Crime  Doctor's  Gamble  Col 

Crimson  Key,  The  20th-Fo> 

Criss-Cross   U-I 

Cry  Wolf   wi, 

D 

Daisy  Kenyon   20th-Foi 

Danger  Woman   U-1 

Dangerous  Years   20th-Fox 

Daredevils  of  the  Clouds  Rep. 

Dark  Circle   Para. 

Dark  Delusion   MGM 

Dark  Past   Col. 

Daughter  oi  Darkness  Vara 

Dead  Don't  Dream,  The  UA 

Dear  Ruth   Paia. 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fo3i 

Denver  Kid,  The  Rep. 

Design  for  Death  RKo 

Desire  Me   MGM 

Devil  Ship  QtA. 

Dick  Tracy's  Dilemma  RKO 

Disaster   Para. 

Discovery   pc 

Docks  of  New  Orleans  Mono. 

Down  to  Earth  Col. 

Dragnet   ^. .  .SG 

Dream  Girl   ./.  .Paia. 

Drums  Along  the  Amazon  ...Rep. 

Dude  Goes  West,  The  Allied 

Duel  iu  the  Sun  Selznick 

Dynamite   Para. 

E 

Easter  Parade   MGM 

Easy  to  Wed  MGM 

Embraceable   You   WB 

Emperor  Waltz,  The  Para. 

Enchanted   RKO 

Enchanted  Valley   El- 
Escape   20th-Foji 

Escape  Me  Never  WB 

Every  Girl  Should  Be  Married  RKO 

Exile,  The   U-1 

Eyes  of  Texas  Rep, 

F 

FBI  Meets  Scotland  Yard  Col. 

Fabulous  Texan,  The  Rep. 

False  Paradise   UA 

Fame  Is  the  Spur  U-I 

Family   Honeymoon   U-I 

Feudin',  Fussm'  and  A-Fightin'  U-1 

Fiesta   MGM 

Fighter  Squadron   WB 

Fighting   Back   20th-Fox 

Fighting  Father  Dunne  RKO 

Fighting  Mad   Mono. 

Flame,  The   Rer 

Flaxy  Martin   WB 

Forever  Amber   20th-Ko> 

For  the  Love  of  Mary  U-I 

For  You  I   Die  Ft 

Fort  Apache  RKO 

Four    Faces    West  UA 

Foxes  of  Harrow,  The  20th-Foj 

French  Leave   Mono. 

Fugitive   RKO 

Fuller  Brush  Man  Col. 

Furia   FC 

Fury  at  Furnace  Creek  20th-Foi 

G 

Gallant  Blade   Col. 

Gallant  Legion,  The  Rep. 

Gangster,  The   Allied 

Gas  House  Kids  in  Hollywood  EL 

Gay  Intruders   20th-Fo» 

Gay  Ranchero,  The  Rep. 

Gas  House  Kids  Go  West  EL 

Gentleman   from   Nowhere...  Col. 

Gentleman's  Agreement   ......  20th-Fox 

Girl  From  Jones  Beach  WB 

Girl  from  Manhattan,  The  UA 

Give  My  Regards  to  Broadway .  20th- Fox 

Glamour  Girl   Col. 

Golden  Earrings   Para. 

Golden   Eye,  The  Mono. 

Good  News   MGM 

Good  Sam  RKO 

Good   Time  Girl  U-I 

Great  Expectations   U-I 

Great  Gatsby,  The  Para. 

Green  Dolphin  Street  MGM 

Green  for  Danger  EL 

Green  Grass  of  Wyoming  20th-Fo3t 

Guilt  of  Janet  Ames  Col. 

Guns  of  Hate  RKO 

H 

Half-Past  Midnight   20th-Fox 

Hamlet   U-I 

Hat  Box   Mystery  SO 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Hearsay   Col. 

Heartaches   lii- 

Heart  of  Virginia  Rep. 

Heiress,  The   Para. 

Henry  the  Fifth  UA 

Her  Husband's  Affairs  Col. 

Her  Wonderful  Life  Col. 

Here  Comes  Trouble  UA 

High  Barbaree   MGM 

High  Conquest   Mono. 

High  Tension   Mono. 

High  Tide   Mono. 

High  Wall   MGM 

Hills  of  Home  MGM 

Hollow  Triumph   EL 

Hollywood  Barn  Dance  SG 

Homecoming   MGIVI 

Homicide  for  Three  Rep. 

Honeymoon   RKO 

Hoppy's  Holiday   UA 

Hucksters,  The   MGM 

Hungry  Hill   U-I 

Hunted,  The   Allied 


I  Became  a  Criminal  WB 

I  Cover  Big  Town  Para. 

Idol  of  Paris  WB 

If  I'm  Lucky  20th-Fox 

If  Winter  Comes  MGM 

If  You  Knew  Susie  RKO 

I,  Jane  Doe  Rep. 

I  Know  Where  I'm  Going  U-I 

I  Love  Trouble  Col. 

Indian  Agent   RKO 

Indian   Scout   UA 

Indian  Summer   RKO 

Inside  the  Wall  EL 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th- Fox 

Isn't  It  Romantic?  Para. 

I  Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

It  Had  to  Be  You  Col. 

Ivy   U-I 

I  Walk  Alone   Para. 

I  Wouldn't  Be  in  Your  Shoes  Mono. 


J 


jassy  U-I 

Jiggs  &  Maggy  in  Society  Mono. 

Jimmy  Steps  Out  Astor 

Jinx  Money   Mono. 

Joan  of  Arc  RKO 

Joe  Palooka  in  Fighting  Mad.... Mono. 

Joe  Palooka  in  the  Knockout  Mono. 

John  Loves  Mary  WB 

Johnny  Belinda   ,WB 

Julia  Misbehaves   MGM 

June  Bride   WB 

Jungle  Goddess  SGP 


Key  Largo   WB 

Key  Witness   Col. 

Kidnapped   Mono. 

Killer  McCoy   MGM 

Kilroy  Was  Here  Mono. 

King  of  the  Bandits  Mono. 

King  of  the  Gamblers  feep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kissing  Bandit   MGM 


Ladies  oi  the  Chorus  Cpl. 

Lady  at  Midnight  EL 

Lady  from  Shanghai,  The  Col. 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Redmen  Col. 

Law  and  Martin  Rome,  The. .. 20th- Fox 

Le  Silence  est  D'Or  RKO 

Leave  It  to  the  Irish  20th-Fox 

Let's  Live  a  Little  EL 

Letter  from  an  Unknown  Woman . .  .  U-I 

Let's  Fall  in  Love  Col. 

Let's  Live  Again  20th-Fox 

Lighthouse   EL 

Lightnin'  in  the  Forest  Rep. 

Linda   Be  Good  EL 

''♦tie  Miss  Broadway   Co!. 

Little  Women   MGM 

Locker,  The   RKO 

Lone  Wolf  in  London  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Lost  Moment's,  The  U-I 

Lost  One,  The  Col. 

Louisiana   Mono. 

Love  from  a  Stranger  EL 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Lulu  Belle   Col. 

Lurnry  Liner   MGM 


COMING 

818  A  Date  With  Judy  '*T  (C)F  W.  Beery-J.  Powell-E.  Taylor  113... July '48   b6/19/48 

A  bouthern  YanKee  H.  hKeUon-B.  Donlevy-A.  Dahl  Aug. '48   ao/29/48 

Act  of  Violence  van  Hellin-Roberl  Ryan  

Bribe,  The   Taylor-Gardner-Laughton-Hodiak   

Command  Decision   Gable-Hodiak-Johnson-Pidgeon   

Easter  Parade  '*T  (M)F  j.  Uarland-F.  Astaire-P.  Lawford  103.  .  .July '48   b5/29/48 

Hills  of  Home  *T  Lassie-E.  Gwenn-J.  Leigh  311/15/41 

Julia  Misbehaves   G.  Garson-W.  Pidgeon-C.  Romero  Aug. '48   35/29/48 

Kissing  Bandit,  The  *T  B\  Smaira-K.  Grayson  a8/23/47 

Little  Women  *T  Allyson-O'Brien-Taylor-Lawford   

Luxury  Liner  *T  G.  Brent-F.  Gittord-J.  Powell  all/15/47 

No  Minor  Vices  Dana  Andrews-Lilli  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  

828  On  An  Island  With  You  *T  (M)F  E.  Williams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  CD)  A  Anna  Neagle-Michael  Wilding   as  b8/ 31/47 

Search,  The  (D  F  Montgomery  Clift-Aline  MacMahon  luo  b3/27/48 

Stormy  Waters  (D)A  J.  Gabin-M.  Morgan   77  b8/9/47 

Sun  in  the  Morning  *T  J.  MacDonald-C.  Jarman,  Jr.J-Lassie. 


Three  Godfsthers 
Three  Musketeers 
Words  3nd  Music 

MONOGRAM 


'T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  

*T  Turner-Kelly-Heflin-Allyson   Sept. 

■"T  J.  Garland-M.  Rooney-T.  Drake  

CURRENT 

4708  Angels'  Alley  (D)F  L.  Gorcey-H.  Hall-B.  Benedict   til. 

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood   57. 

626  Chinese  Ring,  The  (My)F  R.  Winters-W.  Douglas-V.  Sen  Young...  68. 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters- Victor  Sen  Young   64. 

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75. 

4714  French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan   64. 


.35/22/48 


Golden  Eye,  The  R.  Winters-M.  Moreland  4/19/48 


3/21/48  .....bl/31/48 

4/18/48   b6/5/48 

12/6/47   bl2/27/4'i 

.4/4/48   b5/15/48 

2/7/48   b2/21/48 

4/25/48   b5/8/48 


10/11/47   b8/9/47 

.5/23/48   b5/8/48 

.1/10.M8   b2/14/48 

.6/27/48   b5/22/48 

.10/18/47  ....b8/30/47 

.11/8/47   

.11/1/47   b8/9/47 

.2/14/48  ....al2/13/47 

.3/7/48   b5/8/48 

.3/14/48   

.1/3/48   b3/6/48 

.6/13/48   b5/15/48 

 36/19/48 


4701  High  Tide   (D)A  Lee  Tracy-D.  Castle-A.  Shaw   72. 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)  A  Don  Castle-Elyse  Knox   70. 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Risno   67. 

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68. 

4702  Joe  Pslooks  in  the  Knockout  (D)F  Joe  Kirkwood,  Jr.-Elyse  Knox   72. 

624  King  of  the  B3ndits  G.  Roland-C.  Martin-A.  Greene   66. 

4703  Louisi3n3   (C-D)F  Jimmie  Davis-Margaret  Lindsay   85. 

4707  Perilous  Waters   (D)A  D.  Castle-A.  Long   64. 

4705  Rocky   (D)F   Roddy  McDowall-"Rags"-E.  Barrier   76. 

4710  Rose  of  the  Rio  Gr3nde   .Movits-John  Csrroll    60. 

627  Sm3rt  Politics   (M-C)F  F.  Stewsrt-J.  Prelsser-F.  D3rro   68. 

4715  Stage  Struck   (D)A  ...Audrey  Long-Kane  Richmond   71. 

COMING 

4719  A  Joe  Named  Palooka  Joe  Kirkwood.  Jr.-Elyse  Knox  

High  Tension   Bowery  Boys   

Kidnapped   Roddy  McDowall-Ferris  Taylor  

Michael  O'Halloran  (D)F  Scotty  Beckett-Allene  Roberts   79  b6/19/48 

Music  Man   Phil  Brito-Freddie  Stewart  

My  Brother  Jon3th3n  (D)A  M.  Denison-D.  Gr3y  105.  .  .Oct. '48   b3/13/48 

4718  Shanghai  Chest,  The  R.  Winters-D.  Best-J.  Alvin   65... 7/11/48   

4801  Sixteen  Fathoms  Deep  (D)F  L.  Chaney-A.  Lake-T.  Chandler  7/25/48   b6/12/48 

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  a6/5/48 

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. .  .Nov. '48   b3/29/47 

Westerns  (Current) 

4755  Crossed  Trails   Johnny  Mack  Brown-Raymond  Hatton.  53... 4/11/48   

4756  Frontier  Agent   Johnny  Mack  Brown-Raymond  Hatton.  56... 5/16/48   

674  Gun  Talk  (W)F  J.  M.  Brown-R.  H3tton-C.  Mclntyre         57.  ..  12/20/47   bl/3/48 

624  King  of  the  B3ndits  (D)F  G.  Roland-C.  Martin-A.  Greene   66... 11/8/47   blO/18/47 

4761  Okl3hom3  Blues   J.  W3kely-C.  T3ylor-V.  Belmont  3/28/48   

4751  Overl3nd  Tr3il   J.  Mack  Brown-R.  Hatton-V.  Belmont..  58... 1/31/48   i 

Partners  in  the  Sunset  Jimmy  Wakely-C3nnonb3ll  T3ylor  5/6/48   

4766  Rsnge  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54... 6/6/48   

686  Song  of  the  Drifter  J  Wakely-C.  Taylor-M.  Coles   53. ..1/17/48   

4752  Triggerman   Johnry  Mack  Brown-Raymond  Hatton.  56... 6/20/48   

Westerns  (Coining) 

4757  Back  Trail   Johnny  Mack  Brown-Raymond  Hatton  7/18/48   

4762  Cowboy  Cavalier   J.  Wakely-C.  Taylor  7/4/48   

Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton  

Silver  Trails   Wakely-Taylor-Larson  


PARAMOUNT 


CURRENT 


4702 
4709 
4713 
4706 
4711 
4720 
4703 
4718 
4716 
4708 
4712 
4707 
4710 
4714 
4717 
4715 
4725 
4719 
4613 
4704 


Adventure  Island  *C  (D)A  R.  Calhoun-R.  Fleming-B.  Kelly  

Albuquerque  *C  (WD)F  R,  Scott  B.  Britton-G.  Hayes  

Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'SuUivan. 

Big  Town  After  Dark  (D)A  Philip  Reed-Hillary  Brooke  

Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  

Emperor  Waltz,  The  *T  (C)F  Bing  Crosby-Joan  Fontaine  


Hatter's  Castle    (D)A  R. 

Hazard   (OF  P. 

I  Walk  Alone  (D)F  B. 

Mr.  Reckless  (D)F  W 

Road  to  Rio   (C)F  B. 

Saigon  (D)A  \. 

Sainted  Sisters,  The  (C-D)A  V. 

Shaggy  *C  (D)F  B. 

Speed  to  Spare  (D)F  R. 

Unconquered 
Waterfront  at 


Newton-J.  Mason-D.  Kerr  

Goddard-M.  Carey-F.  Clark... 
Lancaster-L.  Scott-K.  Douglas. 
Eythe-B.  Britton-W.  Catlett. . 


.105. 
.  100 
.  96 
.  66 


Crosby-B.  Hope-D.  Lamour  101 

Ladd-V.  Lake-D.  Dick   94 

Lake-J.  Caulfield-B.  Fitzgerald   89. 

Joyce-G.  Nokes-R.  Shayne   71 

Arlen-J.  Rogers-R.  Travis   57 

T  (D)F  Gary  Cooper-Paulette  Goddard  146, 

Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis   63. 


Welcome  Stranger  (CD)F  Bing  Crosby-Barry  Fitzgerald. 

Where  There's  Life  (OA  B.  Hope-S.  Hasso-W.  Bendix. . 


.107, 
.  75, 


..10/10/47   b8/9/47 

..2/20/48   bl/24/4B 

..4/9/48   b2/21/4B 

..12/12/47  ...bll/22/47 

..3/5/48   b2/14/48 

..7/2/48   b5/8/48 

..10/31/47   b8/3n  47 

..6/18/48   b4/17/48 

..5/28/48   b3/20/48 

..1.16/48   bl2/20/47 

..3/26/48   b2/28/4fl 

..12/25/47  ...bll/22/47 

..3/12/48   b2/7/48 

..4/30/48   b3/13/48 

..6/11/48   b4/17/48 

..5/14/48   b3/13/48 

.  .4/2/48   b9/27/47 

..6/25/48   b5/8/48 

 b5/3/47 

..11/21/47  ...blO/11/47 


COMING 

A  Connecticut  Yankee  'T  (MC)  B.  Crosby-R.  Fleming    a1 '31 '4B 

Accused,  The   L.  Young-R.  Cummings-W.  Corey  a6/19/48 

4724  A  Foreign  Affair  (C)A  J.  Arthur-M.  Dietrich-J.  Lund  116.  .  .8/20/48   bfi/19/48 

4726  Beyond  Glory   (D)F  A.  Ladd-D.  Reed-G.  Macready   82... 9/3/48   b6/19/48 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooks   61... 7/30/48   

Dark  Circle   R.  Milland-T.  Mitchell-A.  Totter  

Daughter  of  D»-kness  CD)  A  Anne  Crawford-Maxvi'ell  Reed  91   >>■ 

Disaster   R.  Denning-T.  Marshall-D.  O'Flynn  a6/19/48 

4721  Dream    Girl    (C)F  B.  Hutton-M.  Carey-P.  Knowles   85... 7/23/48   b5/8/48 

Dynamite   William  Gargan-Leslie  Brooks  a6/12/48 

Great  Gatsby,  The  A.  Ladd-B.  Field-B.  Sullivan  a6/12/48 

Heiress,  The   De  Havilland-Richardson-Clift-Hopkins  

Isn't   It   Romantic?  Lake-DeWolfe-Knowles-Freeman   a5/29/48 

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  a8/16/47 

Night  Has  a  Thousand  Eyes,  The  (D)  E.  G.  Robinson-J.  Lund  a8/9/47 

,C.  Rains-M.  Carey-W.  Hendrix  a5/15/48 

Bob  Hope-Jane  Russell  a9/13/47 

Ray  Milland-Florence  Marly  a3/6/48 

W.  Evthe-L.  Elliott-C.  Mathews  a6/26/48 


Now   and  Forever. 

Paleface,  The  *T  

Sealed  Verdict  (D)  . 
Special  Agent 


4723  So  Evil  My  Love  (D)A  R,  Milland-A.  Todd-G  Fitzgerald  109... 8/6/48   b3/13/48 


Sorrowiul  Jones  Bob  Hope-Lucille  Ball  

Sorry,  Wrong  Number  B.  Stanwyek-B.  Lancaster-A.  Richards  a5/15/48 

Tatlock  Millions   Henrix-Lund-Fitzgerald-Woolley  a6/19/48 

Whispering  Smith  *T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


.  .May  '48 
.  .Dec.  '47 
. .  June  '48 
.  .Nov.  '47 
.  .Jan.  '48  . 
.  .June  '48 
.  .Mar.  '48 
.  .Nov.  '47 
. .  June  '48 
.  .Jan.  '48  . 
.  .Mar.  '48 
.  .Mar.  '48 
.  .Nov.  '47 
.  .Nov.  '47 
.  .Nov.  '47 
.Feb.  '48 
.Nov.  '47 
.May  '48 
.Dec.  '47 
.Jan.  '48 
.Nov.  '47 


 b4/3/48 

, ..bll/23/46 
....b4/ 10/48 
, . .bll/22/47 

 b2/7/48 

. ...b4/10/48 
,...b3/13/48 
. ...bll/8/47 
. ...b5/22/48 

 b2/7/48 

...b3/13/48 

 b3/6/48 

..bll/22/47 
. .bll/15/47 
.  J311/22/47 
...b2/14/48 
...bH/1/47 
....b4/3/48 
. . .bl2/6/47 
...bl/31/48 
. .bll/22/47 


.a3/20/48 


.36/12/48 


814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie   63. 

751  Best  Years  of  Our  Lives,  The  (D)A  D.  Andrews-M.  Loy-F.  March  172. 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86.. 

852  Bishop's  Wife,  The  (D)A  C.  Grant-L.  Young-D.  Niven  108.. 

871  Design  for  Death  (Doc)F  Japanese  Cast    48.. 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman   93.. 

870  Fort  Apache   (D)A  J.  Wayne-H.  Fonda-S.  Temple  127.. 

863  Fugitive,  The  (D)A  Henry  Fonda-Dolores  Del  Rio  104.. 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61.. 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90.. 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. . 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra....  120.. 

865  Mourning  Becomes  Electra  (D)A  R.  Russell-K.  Paxinou-R.  Massey  173.. 

806  Night  Song  (D)A  D.  Andrews-M.  Oberon-E.  Barrymore . .  102 . . 

810  Out  of  the  Past  (D)A  Robert  Mitchum-Jane  Greer   96.. 

867  Pearl,  The    (D)A  Pedro  Armendariz-Maria  Elena  Marques  78. . 

807  So  Well  Remembered  (D)A  M.  Scott-J.  Mills  ,   86.. 

813  Tarzan  and  the  Mermaids  (D)F  WeissmuUer-Joyce-Christian    67.. 

866  Tycoon  *T  (D)F  John  Wayne-Laraine  Day  128.. 

812  Western  Heritage  (W)F  Tim  Holt-Nan  Leslie   61.. 

SOS  Wild  Horse  Mesa  (W)F  Tim  Holt-Nan  Leslie   61.. 

COMING 

A  Song  Is  Born  *T  (M)  D.  Kaye-V.  Mayo-B.  Goodman  Oct. '48 

Baltimore  Ecapade   R.  Young-S.  Temple-J.  Agar  

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  

Bodyguard   L.  Tierney-P.  Lane-S.  Brodie  

Boy  With  Green  Hair  *T  O'Brien-Ryan -Hale-Stockwell   

Brothers  in  the  Saddle  T.  Holt-R.  Martin -R.  Powers  

Enchanted   David  Niven-Teresa  Wright  Nov.  '48   

Every  Girl  Should  Be  Married  C.  Grant-F.  Tone-D.  Lynn  

Good  Sam  (C)  Gary  Cooper- Ann  Sheridan  Sept. '48   a2/14/48 

Indian  Agent   T.  Holt-R.  Martin -N.  Leslie  

Indian  Summer  (D)  A.  Knox-A.  Sothern-G.  Tobias  a7/5/47 

Joan  of  Arc  *T  (D)  I.  Bergman-J.  Ferrer-J.  Emery  al/3/43 

8S4  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien   89  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

893  Melody  Time  *T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters          75... 7/1/48   b5/22/48 

Mr.  Joseph  Young  of  Africa  Tohnson-Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   Tim  Holt-Richard  Martin  

821  Race  Street   (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79...  July '48   b6/26/48 

Rachel  and  the  Stranger  (D)   L.  Young-W.  Holden-R.  Mitchum  Nov.  48   al2/27/47 

817  Return  of  the  Badmen  (W)A  Randolph  Scott- Anne  Jeffreys   90...  July  48   b5/15/48 

Roughshod  (D)   H.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Set -Up,  The   Robert  Ryan   

Station  West  (D)  D.  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan  and  the  Arrow  of  Death  L.  Barker-E.  Ankers-B.  Joyce  

820  Twisted  Road,  The  (D)A  C  O'Donnell-F.  Granger-H.  DaSilva...  95.  .  .Sept. '48   b6/26/48 

Variety  Time   Paar-Carle-Errol-Kennedy   

872  Velvet  Touch,  The   (D)  Russell-Genn-Trevor-Greenstreet   Aug. '48   a2/14/48 

Weep  Ni)  More  Cotten-Valli-Paar-Byington   

Window,  The   B.  Hale-B.  Driscoll-A.  Kennedy  a5/15/48 


.a6/12/48 


REPUBLIC  CURRENT 

728  Bill  and  Coo  'U  (N)F  George  Burton  s  Birds   61. 

703  Campus  Honeymoon  (MC)i'  Wilde  Twins-R.  Crane- A.  Mara   61. 

624  Fabulous  Texan,  The  (W)F  W.  Elliott-J.  Carroll-C.  McLeod   95. 

628  Flame,  The  (D)A  J.  Carroll-V.  Ralston-R.  Paige   97. 

644  Gay  Ranchero  '*U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee  72. 

707  Heart  of  Virginia  (D)F  Janet  Martin-Robert  Lowery   60. 

710  I,  Jane  Doe  (D)F  R.  Hussey-J.  Carroll-V.  Ralston  85. 

705  Inside  Story,  The  iC-D)F  M.  Hunt-W.  Lundigan-C.  Winninger. . .  87. 

709  King  of  the  Gamblers  (D)A  Janet    Martin-William   Wright   60. 

706  Lightnin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry- W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray   64. 

708  Old  Los  Angeles   (W)  W.  Elliott-J.  Carroll-C.  McLeod   88. 

648  On  the  Old  Spanish  Trail  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   75. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

702  Slippy   McGee    (D)A  U  Barry-D.  Evans-T.  Brown   65. 

712  Train  to  Alcatraz  W.  Phipps-D.  Barry-J.  Martin   60. 

731  Under  California  Stars  *U  (W)F  R.  Rogers- J.  Frazee-A.  Devine   70. 


..3/28/48   bl2/27/47 

..2/1/48   bl/31/48 

-.11/9/47   bll/8/47 

..11/24/47  ....bl/10/48 

..1/10/48   bl/31/48 

-.4/25/48   b5/8/48 

..5/25/48   b5/15/48 

■  ■3/14/48   b3/27/48 

■  ■5/10/48   b6/5/-18 

■  .3/25/48   b4/24/13 

..2/23/48   03/13/48 

■  ■1/1/48   bl/17/48 

•  ■4/25/48   al/17/48 

.■10/15/47  ...blO/25/47 

■  ■5/31/48   b6/'5/48 

..1/15/48   bl/24/48 

■  6/28/48   a5/22/48 

5/1/48   b5/15/48 


COMING 


 7/26/48   a5/22/48 

70.  .  .'7/15/48  ..[.'..'.'.'.'.]'.'. 
88... 7/25/48   b5/29/48 


90.  . 


 a8/23/48 

7/11/48   a5/8/48 


Angel  in  Exile  Carroll-Mara-Gomez-Bedoya   

Daredevils  of  the  Clouds  Robert  Livingston-Mae  Clark  

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett 

732  Eyes  of  Texas  *U  Rogers-Roberts-Sons  of  Pioneers.. 

715  Gallant  Legion,  The  (W)F  W.  Elliott-J.  Schildkraut-A.  Booth 

Homicide  for  Three  W.  Douglas-A.  Young-G.  Withers. 

Macbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell.. 

714  Moonrise   ■  D.  Clark-G.  Russell-E.  Barrymore. 

Out  of  the  Storm  Jimmy  Lydon-Lois  Collier  

Plunderers,  The  *U  R.  Cameron-I.  Massey-A.  Booth  

Red  Pony,  The  *T  (D)  M.  Loy-R.  Mitchum-L.  Calhern   . . .  .ai6/25/47 

Sons  of  Adventure  Russell  Hayden-Lynne  Roberts  

Westerns  Current) 

752  Bandits  of  Dark  Canyon  (W)F  Allan  Lane-Bob  Steele  ,=.9.  .  .12/ 15/47  .bl2/13/47 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack   60... 4/15/48  b5/8/48 

654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth   G3...4/1/48   b5/8/48 

755  Carson  City  Raiders  (W)F  A.  Lane-E.  Waller-B.  Jons   60... 5/13/48   135/29/48 

753  Oklahoma  Badlands   (W)F  A.  "Rocky"  Lane-Black  Jack   .i9. .  .2/22/48   b4/24/48 

656  Timber  Trail  '*U  Monte  Hale-Lynne  Roberts   67... 6/15/48  

652  Under  Colorado  Skies  *U  Monte  Hale-Adrian  Booth   65.  ..  12/15/47  bl2/27/47 

751  Wild  Frontier,  The  (W)F  Allan  "Rocky"  Lane-Jack  Holt   59  .10/1/47   blO/11/47 

Westerns  (Coming) 

Denver  Kid,  The  A.  Lane-E,  Waller-C.  Gallagher  

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  Trail  *U  R.  Rogers-A.  Devine-F.  Willing   . .  .  .       . . 

756  Marshal  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller. 

Nighttime  in  Nevada  'T  Roy  Roge-s-Andy  Devine  

Son  of  God's  Country  Monte  Hale   


60. . .7/25/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Compant 


M 

Macbeth   Rep 

Madonna  of  the  Desert  Rep 

Mad  Wednesday   UA 

Magic  Bow   U-1 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  of  EvU  UA 

Man  trom  Colorado,  The  CoL 

Man  from  Texas  El- 
Manhattan  Angel   CoL 

Man  Wanted   EL 

Mark  of  the  Lash  SGP 

Martin  Rome  20th-F<» 

Mary  Lou   Col 

Mating  of  Millie  CoL 

Meet  Me  at  Dawn  20th-Fox 

Melody  Time   RKO 

Merton  of  the  Movies  MGM 

Mexican   Hayride   U-I 

Michael  O'Ualloran   Mono. 

Mickey   EL 

Million   Dollar  Weekend  EL 

Mine  Own  Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  on  34th  St  ZOth-Foz 

Miraculous  Journey   FC 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid.  U-1 

Mr.  Reckless   Para. 

Money  Madness   FC 

Monsieur  Verdoux   UA 

Moonrise   Rep. 

Moss  Rose   20th-FQz 

Mourning   Becomes   Electra  RKO 

Music  Man   .Mona 

My  Brother  Jonathan  Mono. 

My   Dear  Secretary  UA 

My  Dog  Rusty  CoL 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in  Mexico  RKO 

My  Girl  Tisa  WB 

My  Wild  Irish  Rose  WB 

Mystic.  The   EL 

N 

Naked  City   U-1 

Nicholas  Nickelby   U-1 

Night  Beat   WB 

Night  Has  a  Thousand  E^es  Para. 

Night  Song   RKO 

Night  Unto  Night  WB 

No  Minor  Vices  MGM 

Noose  Hangs  High  El- 
Northwest  Outpost   Rep 

Northwest  Stampede   EL 

Mow  and   Forever  Para 

Numbers  Racket,  The  MGM 

0 

OM  Man  Out  U-J 

O'FIynn,  The   U-J 

Oh  Say  Can  You  Sing  Univ. 

OH  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

On  the  Old  Spanish  Trail  Rep. 

One  Last  Fling  WB 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-1 

Open  Secret  EL 

Other  Love   UA 

Out  of  the  Blue  EL 

Out  of  the  Past  RKO 

Out  of  the  Storm  Rep. 

Outlaw  Valley   RKO 

Outpost  in  Morocco  UA 

P 

Paleface   Para 

Panhandle   Allied 

Paradine  Case   Selznick 

Perilous  Waters   Mono 

Perils  of  Pauline   Para 

Philo  Vance  Returns  EL 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  the   MGM 

Pirates  of  Monterey  U-I 

Pitfall.  The   UA 

Plunderers,  The   Rep. 

Police  Reporter   SGP 

Port  Said   Col, 

Portrait  of  Jennie  SRO 

Prairie,  The   SG 

Prince   cf   Thieves  Col 

R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck  Col. 

Raw  Deal  EL 

Red  Pfinv.  The  Reo. 

Red  River   UA 

Relentless   CoL 

Return  of  October  CoL 

Return  of  Rin  Tin  Tin  EL 

Return  of  the  Whistler  Col. 

Return   of  Wildfire  SGP 

Rifl-Raff   RKO 

River  Lady   U-I 

Road  House   20th-Foj 

Road  to  Rio  Para. 

Road  to  the  Big  House  SO 

Robin  Hood  of  Texas  Rep. 

Rocky   Mono. 


HOWMEN'S    TRADE  REVIEW 


Titit  Company 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Roosevelt  Story,  The  UA 

Rope   •  WB 

Rose  of  Santa  Rose  Colo. 

Rose  of  the  Rio  Grande  Mono. 

Roses  Are  Red  20th-Fox 

Roughshod   RKO 

Rupert  of  Hentzau  SRO 

Rusty  Leads  the  Way  Col. 

Rusty  Saves  a  Life  Col. 

Ruthless   

s 

Saddle  Pals    Rep. 

Saigon   Para. 

Sainted  Sisters  Para. 

Sand   ,  20th-Fox 

Saxon   Charm,   The  V-i 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   -Para- 
Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Life  of  Walter  Mitty  RKO 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  -U-I 

Sepia  Cinderella   SGP 

Set-Up,  The  RKO 

Seven  Keys  to  Baldpate  RKO 

Shaggy   Para. 

Shamrock  Touch,  The  20th-Fox 

Shanghai  Chest.  The  Mono. 

Shed  No  Tears  -  -  £L 

Shov^-Off   MGM 

SUent  Conflict  ■  U  A 

SUver  River   WB 

Sinister  Journey   jJ^ 

Sign  of  the  Ram,  The  CoL 

Sitting  Pretty   ^"'iV^"" 

Sixteen  Fathoms  Deep  Mono. 

Sleep,  My  Love  UA 

SUppy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  PoUtics   Mono. 

Smart  Woman   Allied 

Smugglers,  The  W 

Smugglers  Cove   Mono. 

Snake  Pit,  The  20th- Fox 

Snowbound   U-1 

So  EvU  My  Love  Para. 

Sofia   FC 

Some  Rain  Must  Fall  UA 

Son  oi  Rusty  Coi. 

Song  of  Idaho  Col. 

Song  of  India  Col. 

Song  of  Love  MGM 

Song  of  My  Heart  Alhed 

Sons  of  Adventure  Rep. 

Sorrowful  Jones  Para. 

Sorry,  Wrong  Number  Para. 

So  This  Is  New  York  UA 

South  of  St.  Louis  WB 

So  WeU  Remembered  ..RKO 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spirit  of  West  Point  FC 

Spiritualist,  The   EL 

Sport  of  Kings  Col. 

Springtime  in  the  Sierras  Rep. 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   RKO 

Step-Child   EL 

Stork  Bites  Man  UA 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Street  With  No  Name  20th-Fox 

Summer  HoUday   MGM 

Sun  in  the  Morning  MGM 

Sweet  Genevieve   Col. 

Sweetheart  of  the  Blues  Col. 

Sword  of  the  Avenger  EL 

Swordsman   Col. 

T 

Take  My  Life  EL 

Tap  Roots   U-I 

Tarzan  and  the  Arrow  of  Death.  .  .RKO 

Tarzan  and  the  Mermaids  RKO 

Tatlock  Millions,  The  Para. 

Tawny  Pipit,  The  U-I 

Temptation  Harbour  Mono. 

Tender  Is  the  Night  SRO 

Tender  Years,  The  20th-Fox 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Hagen  Girl  WB 

That  Lady  in  Ermine  20th-Fox 

That  Wonderful  Urge  20th- Fox 

That's  My  Gal  Rep. 

That's  My  Man  Rep. 

The  Argyle  Secrets  FC 

The  Inside  Story    Rep. 

The  Kissing  Round-Up  Col. 

The  Open  Secret  EL 

The  Window   RKO 

They  Ride  By  Night  SGP 

Thirteen  Lead  Soldiers  20th-Fox 

This  Happy  Breed  U-I 

This  Time  for  Keeps  MGM 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters.  The.... MGM 
Three  Godfathers  MGM 

Three  Musketeers   MGM 

Three  Wives   20th-Fox 

Thunderbolt   Mono. 

Thunder  in  the  Valley  20th-Fox 

Thunderhoof   Col. 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trnil  of  the  Mountien  SG 


SCREEN  GUILD  PRODUCTIONS 


CURRENT 


4703 


X-3 
4615 
4705 

4706 
X-1 
4704 
4708 
4707 


Dragnet  (My)  A  H.  Wilcoxon-M.  Brian-D.  DumbrUle         71. .  .10/25/47   b7/12/47 

Jungle  Goddess   G.  Reeves-L.  Leeds- Armita  

Mark  of  the  Lash  L.  LaRue-A.  St.  John -P.  Stewart  

Miracle  in  Harlem  Stepin   Fetchit    71 

Police  Reporter   Wade-MacDonald-Blackley-Barnett   ...  70 

Prairie,  The    (D)  L.    Aubert-A.    Baxter   76 

Return  of  Wildfire  R.  Arlen-P.  Morison-M.  B.  Hughes  

Road  to  the  Big  House,  The  (D)A  J.  Shelton-A.  Doran-G.  Williams   72. ..  12/27/47 

Sepia  Cinderella  (C-M)A  Negro  Cast    70. ..  10/18/47 

They  Ride  By  Night  (D)A  H.  Daniels-V.  Patton   78. .  .10/11/47 

Trail  of  the  Mounties  R.  Hayden-Jennifer  Holt   42... 2/21/48   

Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T.  Coffin   40. .  .12/13/48  ....b4/17/4S 


.5/14/48 
.4/30/48 


...al2/27/47 


,.bll/l/47 
..b7/26/47 
...b8/2/47 


SELZNICK  RELEASING  ORGANIZATION  CURRENT 


Duel  in  the  Sun  *T  (WD)A  J.  Jones-G.  Peck-J.  Gotten  138. 

Mr.  Blandings  Builds  His  Dream  House  (OF.  C.  Grant-M.  Loy-M.  Douglas   94. 

Paradine  Case.  The  (D)A  Peck-A.  Todd-C.  Laughton-Valli  132. 


.4/17/47 
.Jan.  '48 


. .bl/4/47 
.b3/27/48 
. .bl/3/48 


Portrait  of  Jennie  (D)  J. 


COMING 

Jones-J.  Cotten-E. 


Barrymore.    all/1/47 


20TH-FOX 


CURRENT  1947-'48 


809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  Wil6;ng-D.  Wynyard...  96.. 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110., 

817  Arthur  Takes  Over  (C)F.,  Lois  Collier-Richard  Crane   63., 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111.. 

801  Captain  from  Castile  (D)F  *T  T.  Power-J.  Peters-C.  Romero  140.. 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68., 

819  Counterfeiters,  The  (My)  A  John  Sutton-Doris  Merrick   74. 

731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda   98.. 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd   61.. 

733  Forever  Amber  *T  {D)A  L.  Darnell-C.  Wilde-G.  Sanders  140.. 

729  Foxes  of  Harrow,  The  (D)A  R.  Harrison-M.  O'Hara-R.  Haydn  119., 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray   88., 

806  Gentleman's  Agreement    (D)F  G.  Peck-D.  McGuire-J.  Garfield  118.. 

827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89., 

818  Green  Grass  of  Wyoming  *T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur   89., 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer  69.. 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc   87.. 

813  Let's  Live  Again  (D)F  J.  Emery-J.  Millican-T.  Holmes   68.. 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  Holloway-B.  Campbell  89., 

734  Roses  Are  Red  (My) A  Don  Castle-Peggy  Knudsen   67., 

811  Scudda  Hoo,  Scudda  Hay  '•T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95., 

810  Sitting  Pretty    (C)A  R.  Young-M.  O'Hara-C.  Webb   84., 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer   66., 

720  Thunder  in  the  Valley  *T  (D)F  P.  A.  Garner-L.  McCallister-E.  Gwenn..l03., 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91., 


.  Mar.  '48  . 
.May '48  , 
.May '48  , 
.Feb. '48  . 
.Jan.  '48.. 
.Mar. '48  . 


, .bll/29/47 
. ..b2/28/48 
. . .b4/ 10/48 
. .bl/24/48 
,. bll/29/47 
. ..b2/28/48 


.June  '48   b6/5/48 

.Dec. '47  ...bll/29/47 
.Feb. '48  ...bl2/20/47 

.Oct. '47   blO/11/47 

.Oct.  '47   b9/27/47 

.May  '48   b4/10/48 

.Mar. '48  ...bll/15/47 

.June '48   b5/22/48 

.  June  '48   b4/24/48 

.Mar. '48   b3/6/48 

.May*48   b5/8/48 

-Apr. '48   b3/6/48 

Apr. '48   b3/20/48 

.Dec.  '47   bll/8/47 

.Apr. '48   b3/6/48 

Apr. '48   b2/28/48 

-Apr. '48   b6/5/48 

-Nov.  '47   b6/7/47 

.Feb. '48   bl/24/48 


COMING 

A  Man  About  the  House  M.  Johnson-D.  Gray-K.  Moore   94  b6/28/47 

Apartment  for  Peggy  *T  J.  Crain-W.  Holden-E.  Gwenn  a5/l/48 

Big  Dan   C.  Russell-V.  Christine-G.  Gray-Flame  a6/5/48 

Bungalow  13   Tom  Conway-Margaret  Hamilton  

825  Checkered  Coat,  The  T.  Conway-N.  Nash-H.  Hatfield   67. ..July '48 

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm  

Creeper,  The   J.  Baragrey-O.  Stevens-E.  Ciannelli  

821  Deep  Waters  (D)  Andrews-Peters-Romero-Revere    85... Aug. '48  a2/14/48 

822  Escape  (D)A   Rex  Harrison-Peggy  Cummins   77  

828  Fighting  Back  Paul  Langton-Gary  Gray   61...  Aug. '48  

Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68  b6/19/48 

Martin  Rome   Victor  Mature-Richard  Conte  a5/8/48 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102. .  .July '48  ..,,bl2/6/47 

Road  House   Lupino-Wilde-Holm-Widmark  a6/5/48 

Sand   M.  Stevens-C.  Gray-C.  Grapewin  

Shamrock  Touch,  The  T.  Power-A.  Baxter-C.  Kellaway  a5/15/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens  alO/11'47 

823  Street  With  No  Name,  The  (Doc)  A  M.  Stevens-R.  Widmark-L.  Nolan   91.,.  July '48   b6/26/48 

That  Lady  in  Ermine  *T  (M)  B.  Grable-D.  Fairbanks,  Jr  al/31/48 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/'l-i  48 

Three  Wives   Darnell-Crain-Lynn-Sothern   

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson   J.  Lydon-P.  Edwards-C.  Russell  

Unfaithfully  Yours   R.  Harrison-L.  Darnell-R.  Vallee  108  a5/29/48 

826  Walls  of  Jericho,  The  (D)  C.  Wilde-L.  Darnell-A.  Baxter  106.  .  .Aug. '48   

West  of  Tomorrow  C.  Miller-A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  *T  Grable-Dailey-Oakie-Havoc   a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  bin/18/47 

829  Winner's  Circle,  The  (Doe)F  Johnny  Longden-Morgan  Farley   75... Aug. '48  ,.,,b6/19/48 

Yellow  Sky  *T  G,  Peck-A,  Baxter-R.  Widmark  


UNITED  ARTISTS 


CURRENT 


Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton  120. 

Body  and  Soul  (D)A  Tohn  Garfield-Lilli  Palmer  105. 

Christmas  Eve  (D)A  G.  Raft-G.  Brent-R.  Scott-J.  Blondell..  89. 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford   90. 

Henry  the  Fifth  (D)F  *T  L.  Olivier-R.  Asherson  134. 

Here  Comes  Trouble  *C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell   50. 

Intrigue  (D)A   G,  Raft-J.  Havoc-H.  Carter   88. 

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen  110. 

Kings  of  the  Olympics  (Pt.  1)   (Doc.)  F  Bill  Slater— Narrator   65. 

Man  of  Evil  (D)A  J.  Mason-P.  Calvert-A.  Stephens   90. 

Monsieur  Verdoux  (C-D)A  Charles  Chaplin-Martha  Raye  123. 


On  Our  Merry  Way  B. 

Roosevelt  Story,  The  F  K. 

Silent  Conflict  (W)F  W. 

Sleep.  My  Love  (D)A  :  C. 

So  This  Is  New  York  (C)F  H, 

Time  of  Your  Life  (D)A  J. 

Who  Killed  'Doc'  Robbin?  *C  (C)l'  V. 


Meredith-P.  Goddard-F.  MacMurry .  .107 
Lynch-E.  Beeley-C.  Lee   7R. 

Rnvd-A.  Clyde-R.  Brooks   R1 , 

Colbert-D.  Ameehe-R.  Cummings.  .  .  ''7 

Morgan-R,  Vallee-H.  Herbert   80, 

Cagney-Wm.  Bendix-J.  Cagney  109, 

Grey-D.  Castle-G.  Zucco   51, 


..Mar. '48   b2/21/48 

..Nov. '47   b8/16/47 

.  .Oct.  '47   bll/1/47 

..5/15/48   b5/15/48 

 b4/27/46 

..4/9/48   b4/17/48 

..Dec. '47  ...bl2/27/47 

..4/9/48   

..Apr. '48   bl/24/48 

.  .Jan.  '48  b2/7/48 

.  .Oct.  '47   b4/19/47 

..Feb. '48   b2/7/48 

.  .  Nov.  '47   b7/5/47 

..Apr. '48   b4/17/48 

.  ..Tan.  '411   hi  /17/48 

..May '48  ..,.b5/15/48 

..5/27/48   b5/29/48 

..Apr, '48   b5/8/48 


COMING 

An  Innocent  AfTair   Fred  MacMurray-Madeleine  Carrol), 

Angry  God,  The  Alicia  Parla-Casimiro  Orteea  

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre- Aumont,  , 

Borrowed  Trouble   William  Boyd- Andy  Clyde  

Dead  Don't  Dream,  The  (W)  W.  Boyd-A.  Clyde  

False  Paradise  "'m.  Boyd-Andy  Clyde  

Girl  from  Manhattan,  The  Montgomery-Lamour-Laughton   

Indian  Scout   George  Montgomery-Ellen  Drew  

Mad  Wednesday  (D)F  H.  r,loyd-R.  Washburn-J.  Conlin  

My  Dear  Secretary  L.  Day-K,  Douelas-K.  Wrnn  


89  b2/22/47 


Outpost  in  Morocco  George  Raft-Aklm  Tamiroif  

PitfaU,   The  Powell-Wyatt-Scott-Burr   a6/12/48 

Kea  Kiver   jutui  Wayne- Waller  tsrennan  

Sinister  Journey   Wm.  Boyd-Andy  Clyde  

Some  Rain  Must  Fall  William  Bendix -Dennis  O'Keefe  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Texas,  Brooklyn,  and  Heaven  G.  Madison-D.  Lynn- J.  Dunn  a5/29/48 

Vendetta   (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle  (D)A  Conrad  Nagel    77  b5/29/48 

UNIVERSAL-INTERNATIONAL  CURRENT 

650  A  Double  Life  (D)A  R.  Colman-S.  Hasso-E.  O'Brien   104. .  .Mar. '48   bl/3/48 

657  All  My  Sons  (D)A  Edward  G.  Robinson-Burt  Lancaster...  94... May '48   b2/21/48 

656  Are  You  'With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90... May '48   b3/13/48 

634  A  Woman's  Vengeance  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. '48  ...bl2/20/47 

653  Black  Bart  *T(W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8C  ..Apr. '48  ....bl/31/48 

629  Black  Narcissus  *T  (D)F  Deborah  Kerr-David  Farrar   91... Dec. '47   b5/3/47 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93... Jan. '48  b9/6/47 

«;55  Casbah   (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94... Apr. '48   b3/6/48 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94... May '48   b6/7/48 

^    End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira    80... June '48  ...bll/29/47 

630  Exile,  The  (D)A  D.  Fairbanks,  Jr.-M.  Montez-P.  Croset. .  95. ..Nov. '47  ...blU/18/47 

654  Jassy   *T    (D)A  M.  Lockwood-P.  Roc-D.  Price   96... Mar. '48   b8/23/47 

659  Letter  from  an  Unknown  Woman  (D)A  Ooan  Fontaine-Louis  Jourdan   90... June '48  ....b4/10/48 

651  Naked  City,  The  (D)A  B.  Fitzgerald-H.  DufE-D.  Hart   96... Mar. '48   bl/24/48 

632  Pirates  of  Monterey  *T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77. ..Dec. '47  ...bll/15/47 

661  River  Lady  *T  {D)A  Y.  DeCarlo-D.  Duryea   78... June '48   b5/8/48 

627  Secret  Beyond  the  Door  (D)A  J.  Bennett-M.  Redgrave-A.  Revere   98i/2.Feb. '48   bl/10/48 

633  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83... Jan. '48   bl2/13/47 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June '48   b5/29/48 

631  Upturned  Glass,  The  (D)  J.  Mason-Rosamond  John   86... Nov. '47   b6/28/47 

COMING 

Abbott  &  Costello  Meet  Frankenstein  Costello-Abbott-Chaney-Lugosi   a5/15/48 

A  Lady  Surrenders  (D)A  Margaret  Lockwood-Stewart  Granger..  U3  bl0/12/4a 

An  Act  of  Murder  F.  March-E.  O'Brien-F.  Eldridge  

663  Bad  Sister   M.  Lockwood-L  Hunter   91...  July '48   bl2/6/47 

Black  Velvet   A.  Blyth-G.  Brent-H.  DufI  

Blanche  Fury  (D)A  ■^T  V.  Hobson-S.  Granger   95  b3/20/48 

677  Brothers,' The  (D)A  Patricia  Roc-Will  Fyffe   98  b5/24/47 

Bush  Christmas  (D)F  C.  Rafferty-J.  Fernside   76  bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross   B.  Lancaster-Y.  DeCarlo-D.  Duryea   

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert-F.  MacMurray-H.  McDaniel  

Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride  July '48   

For  the  Love  of  Mary  Durbin-O'Brien-Taylor-Lynn     

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price   92  b5/28/48 

Hamlet   (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Larceny   J.  Payne- J.  Caulfield-D.  Duryea  a6/19/48 

Magic  Bow,  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Man-Eaters  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80... July '48   b6/19/48 

Mexican  Hayride   Abbott-Costello-Alphin-MeUna   

Mr.  Peabody  and  the  Mermaid  William  Powell-Ann  Blyth  a5/8/48 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks-H.  Carter-R.  Greene  

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

One  Touch  of  Venus  R.  Walker-A.  Gardner-D.  Haymes  a5/29/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Saxon  Charm,  The  R.  Montgomery-S.  Hayward-J.  Payne  

Snowbound   R.  Newton-D.  Price   86  

Tap  Roots  *T  (D)F  V.  Heflin-S.  Hayward-B.  KarlofE  109  b6/26/48 

680  Tawny  Pipit,  The  (D)A  Bernard  Miles-Rosamund  John   81  b9/6/47 

Unafraid,  The   J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/13/47 

You  Gotta  Stay  Happy  J,  Fontaine-J.  Stewart-E.  Albert  


WARNER  BROS. 


CURRENT 


713  Always  Together  (C)F  R.  Hutton-J.  Reynolds  

719  April  Showers  (OF  J.  Carson-A.  Sothern-R.  Alda  

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae. 

(U8  Escape  Me  Never  (D)A  E.  Flynn-I.  Lupino-E.  Parker  

717  i  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard. 


.  78 
.  95, 
.  80 
.104 
.  78 

715  My  Girl  Tisa  {C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95. 

711  My  Wild  Irish  Rose  *T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101 

725  Silver  River  (W)A  Errol  Flynn-Ann  Sheridan  107 

;o7  That  Hagen  Girl  (D)A  S.  Temple-R.  Reagan-R.  Calhoun  83 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen  101 

ri4  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  103 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77 

721  Winter  Meeting  (D)A  B.  Davis-J.  Davis-J.  Paige  100 

724  Woman  in  White,  The  (My)  A  A.  Smith-E.  Parker-S.  Greenstreet  109 


..1/10/48   bl2/20/47 

..3/27/48   b3/13/48 

..6/26/48   b5/29/48 

..11/22/47  ....bll/1/47 

..3/6/48   b7/12/47 

..2/7/48   bl/24/48 

..12/27/47  ...bl2/13/47 

..5/29/48   b5/8/48 

..11/1/47  ....blO/25/47 

..4/10/48   b4/3/48 

..1/24/48   bl/10/48 

..2/21/48   bl2/27/47 

..6/12/48   b5/22/48 

..4/24/48   b4/10/48 

..5/15/48   b4/24/48 


COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/11/47 

Embraceable  You   D.  Clark-G.  Brooks-S.  Z.  Sakall  

Fighter  Squadron  '*T  Edmond  O'Brien-Robert  Stack  

Flaxy  Martin   Z.  Scott-V.  Mayo-D.  Kennedy  

Girl  from  Jones  Beach  R.  Reagan-V.  Mayo-D.  Clark  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  

731  Key  Largo   Humphrey  Bogart-Lauren  Bacall  101. .  .7/31/48   a5/l/48 

Kiss  in  the  Dark  Jane  Wyman-David  Niven  

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  

My  Dream  Is  Yours  *T  Carson-Day-Bowman- Arden   a6/26/48 

Night  Beat   R.  Douglas-H.  Westcott-R.  Alda  

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott-J.  Backus  a5/22/48 

One  Sunday  Afternoon  »T  Dennis  Morgan-Janis  Paige  a5/22/48 

728  Romance  on  the  High  Seas  'T  (M)F  J.  Carlson-J.  Palge-D.  DeFore   99... 7/3/48   b6/12/48 

Rope  *T  Stewart-Chandler-Hardwicke   a6/26/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton  a5/15/48 

South  of  St.  Louis  'T  J.  McCrea-A.  Smith-Z.  Scott  

Two  Guys  from  Texas  'T  J.  Carson-D.  Morgan-D.  Malone  

•Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/47 

Younger  Brothers,  The  *T  •  W.  Morris-J.  Paiee-B.  Bennett  


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

Train  to  Alcatraz  Rep. 

Trapped  by  Boston  Blackie  CoL 

Treasure  of  Sierra  Madre  WB 

Trespasser,  The  Rep. 

Trouble   Preferred   20th-Fox 

Trouble  With  Women  Para. 

29    Clues   EL 

Tucson   20th-Fo]t 

Tulsa   EL 

Twisted  Road,  The  RKO 

Two  Blondes  and  a  Redhead  Col. 

Two  Guys  from  Texas  WB 

Tycoon   RKO 

u 

Unafraid,  The   U-1 

Unconquered   Para. 

Under    California    Stars  Rep. 

Under  the  Tonto  Rim  RKO 

Undercover    Man   Col. 

Unfaithfully  Yours  20th-Fox 

Unknown  Island   FC 

Up  in  Central  Park  U-1 

Upturned  Glass,  The  U-1 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Verdict  WB 

Vicious  Circle,  The   UA 

Violence   Mono. 

Voice  of  the  Turtle  WB 

w 

Walking  Hills   Col. 

Wallflower   WB 

Walls  of  Jericho  20th-Fo» 

Waterfront  at  Midnight  Para. 

Web,  The   Univ. 

Web  of  Danger  Rep. 

Weep  No  More  RKO 

Welcome  Stranger   Para. 

West  of  Tomorrow  20th-Fo3i 

Western   Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

Where  the  North  Begins  SG 

Where  There's  Life  Para. 

Whiplash   WB 

Whispering  City   EL 

Whispering   Smith   Para. 

Who  Killed  'Doc'   Robbin?  UA 

Will  It  Happen  Again?  FC 

Winner's   Circle,   The  20th-Fo» 

Winter  Meeting   WB 

Woman  from  Tangiers  Col. 

Woman  in  the  Hall,  The  Brit. 

Woman  in  White  WB 

Woman  on  the  Beach  RKO 

Women  in  the  Night  FC 

Words  of  Music  MGM 

Wrangler,  The   Col 

Wreck  of  the  Hesperus  Col 

Y 

Years  Between   U-1 

Yellow  Sky   20th-Fox 

You  Gotta  Stay  Happy   U-I 

You  Were  Meant  for  Me  20th-Foii 

Younger   Brothers,   The  WB 


MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  ana 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed,  In 
parentheses,  by  name  of  country  of 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

ALL'S  WELL  (U.  S.-Independent) 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Dlscina 
Int'l)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Faust 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) 
H.  Vidal-F.  Marley.  105.  b5/l/48 

WRATH  (Denmark- 
L.  Movin-T.  Roose.  100. 


DAY  OF 
Schaefer) 
b5/l/48 

DIE  FLEDERMAUS  (Germany -Art- 
kino)  M.  Harrell-J.  Heesters.  96. 
b3/30/48 

FANNY  (France-Siritsky)  Raimu-P. 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Siritsky) 
Non-pro.  cast.  90.  b3/6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louis-MUla 
Bros.  70.  b2/28/48 

(Continued  on  Next  Page) 


MISCELLANEOUS 
FEATURES 

FIRST  OPERA  FILM  FESTIVAL 
(Italy-Classic).  T.  Gobbi-P.  Mal- 
carini.  95.  b5/29/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

[DIOT,  THE  (France-European 
Copyrights)  G.  Phillippe-E.  Feuil- 
lere.  92.  b2/14/48 

JANS  MONSON  IN  AMERICA 
(Sweden-Scandia).  E.  Persson-S. 
Clin.  103.  b4/17/48 

JENNY  L  A  M  O  U  R  (France-Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Conti- 
nental) A.  Valli-B.  Gigli.  83 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l) . 
Raimu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritzky-Int'l).  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAISAN  (Italy-Mayer-Bur.)  C. 
Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (Franc  e-Distin- 
guished)  O.  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-Gilbert  Gil.  90.  b6/12/48. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (England-  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l).  P.  Blanchard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter'l)  J.  Henri-Duval.  80.  b3/13/48 


BRITISH 
PRODUCT 

(U.  S.  Distribution  Not  Set) 

AGAINST  THE  WIND  (Rank).  R. 
Beatty-S.  Signoret.  96.  b3/13/48 

BEWARE  OF  PITY  (Rank).  L. 
Palmer-A.  Lieven.  105.  bll/1/47 

BRIGHTON  ROCK  (Pathe).  R.  At- 
tenborough-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (Rank).  G.  Gynt-D. 
Price.  94.  b3/6/48 

GHOSTS  OF  BERKELEY  SQUARE, 
THE  (Pathe).  R.  Morley-F.  Ayl- 
mer.  90.  bll/1/47 

HOLIDAY  CAMP  (Rank).  F.  Rob- 
son-D.  Price.  97.  b8/16/47 

LOVES  OF  JOANNA  GODDEN, 
THE  (Rank).  G.  Withers-J.  Ma- 
callum.  85.  b6/21/47 

MARK  OF  CAIN,  THE  (Rank).  E. 
Portman-S.  Gray.  88.  bl/17/48 

MASTER  OF  BANKDAM  (Rank). 
A.  Crawford-D.  Price.  105.  b9/6/47 

MRS.  FITZHERBERT  (Pathe).  P. 
Graves-J.  Howard.  99.  b2/14/48 

VICE  VERSA  (Rank).  R.  Livesey- 
K.  Walsh.  111.  b3/6/48 

WHEN     THE     BOUGH  BREAKS 
(Rank).  P.  Roc-R.  John.  81. 
bl2/27/47 

WOMAN  IN  THE  HALL  (Rank). 
U.  Jeans-J.  Simmons.  90.  bll/15/47 


RE-ISSUES  (Nationally  Released) 


Time 
MiriB. 


ASTOR  PICTURES 

Aces  Wild   Harry  Carey    63. 

Ghost  Town   Harry  Carey    59. 

Li'l  Abner   M.  O'DriscoU-R.  Owen   70. 

Jimmy  Steps  Out  J.  Stewart-P.  Goddard   89. 

Pecos  Kid   Fred  Kohler,  Jr   59 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack  

Wagon  Trail   Harry  Carey    58. 

Wild  Mustang   Harry  Carey    64. 

EAGLE  LION 


848  Seven  Sinners   M.  Dietrich-J.  Wayne. 

849  Sutter's  Gold   Edward  Arnold   

FAVORITE  FILM  CORP. 

Burlesque  on  Carmen  Charlie  Chaplin 


86. . 
93. . 


Rel. 
Date 

.4/30/48 

.1/1/48 

.2/20/48 

.3/25/48 

.4/25/48 

.6/1/48 

.5/30/48 

.2/1/48 


.3/27/48 
.3/27/48 


Ortg. 

Sel. 
Date 

 193V 

 18.S6 

 1940 

 1041 

,...1935 

 1937 

... .1935 
. .  .1935 


.  183fl 
.193fl 


  55.  .  .Feb.  '48 

It  Happened  Tomorrow  D.  Powell-L.  Darnell   87...Jan.  ■4b 

Kelly  the  Second  P.  Kelly-M.  Rosenbloom   71... Jan. '48 

Matinee  Scandal   B.  Aherne-C.  Bennett   84... Jan. '48 

Merrily  We  Live  I.  Lupino-F.  Lederer   90... Jan. '48 

Our  Relations   Laurel  &  Hardy   70... Jan. '48 

Topper   C.  Grant-C.  Bennett   96... Jan. '48 

Two  Mugs  From  Brooklyn  W.  Bendix-G.  Bradley   73... Jan. '48 


FILM  CLASSICS 

Border  Wolves   Bob  Baker   

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown.  .  . 

Challenge,   The   J,  Gardner-M.  Clare. 

Courage  of  the  West  30b  Baker   


  56. 

  60. 

  78. 

  58. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter,   61. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  '*T  j.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard   61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Jungle  Woman   E.  Anchors-J.  C.  Naish  

Last  Stand    Bob   Baker    57. 

Lone  Star  Trail  T.  M.  Brown-Ritter   58. 

Man  Who  Reclaimed  Head  C.  Rains-J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

Smoking  Guns   Ken  Maynard    63. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  KarlofE-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 

METRO-GOLDWYN-MAYER 

3000  Gone  With  The  Wind  *T  V.  Leigh-C.  Gable  222. 

823  Tarzan's  New  Adventure  u    VVei=inulier-M.  O'Sullivan   ,0. 

822  Tarzan's  Secret  Treasure  J.  WeismuUer-M.  O'Sullivan   m. 

MONOGRAM 

4711  Sign  of  the  Wolf  M.  Whalen-G.  Bradley 

PARAMOUNT 

R7-3508  Crusades,  The   L.  Young-H.  Wilcoxon  126 

REALART  PICTURES 

5013  Argentine  Nights  Ritz  Bros. -Andrew  Sisters. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta  .. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald  

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson  

1212  Ghost  of  Frankenstein  L.  Chaney-E.  Ankers. 


.8/15/48 

.3/15/48 

.5/20/48 

.3/15/48 

.7/15/48 

.7/20/48 

.6/11/48 

. 7/20/48 

.9/15/48 

.6/11/48 

.4/15/48 

.3/25/48 

.9/15/48 

.2/15/48 

.7/1/48 

.8/15/48 

.4/15/48 

.2/15/48 

.3/1/48 

.7/1/48 

.7/15/48 


.Feb.  '48 
.Apt  *» 


.iU44 

.1936 
.1936 
.1938 
1936 
1937 
1943 


.1938 
.1941 
.1939 
.1937 
.1942 
1938 
.1942 
.1939 
.1934 
.1943 


.1944 
.1938 
.1943 
.1935 
.1940 


.1934 
.1941 
.1939 
.1934 


.1939 


69... 5/2/48   1U41 


.June '48   1935 


70. 
60. 


  73. 

  60. 

  98. 

  61. 

  67. 

6046  Hellzapoppin   Olsen- Johnson    84. 

917  Little  Tough  Guy  Little  Tough  Guys   83. 

929  Little  Tough  Guys  in  Society  Little  Tough  Guys   73. 

796  Magnificent  Brute   J.  McLaglen-B.  Barnes   78. 

1344  Mummy's  Ghost   L.  Chaney-R.  Ames   65. 

1246  Mummy's  Tomb   D.  Foran-L.  Chaney   67. 

361  Sea  Spoilers   J.  Wayne-N.  Grey   63. 

1266  Sin  Town  C.  Bennett-B.  Crawford   74. 

1295  Son  of  Dracula  L.  Chaney-L.  Allbritton   80. 

924  Storm,  The   C.  Bickford-P.  Foster   78. 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78. 

RKO  RADIO 

892  Bambi  *T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert   (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede  (W)  G.  O'Brien-M.  Reynolds. . 

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  

SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC14  In  Old  Mexico  (W)  W, 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W, 

S-8  Miss  Annie  Rooney  S. 

HC13  Pride  of  the  West  (W)  W, 

HC19  Range  War   W. 

HC18  Renegade  Trail  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC17  Silver  on  the  Sage  (W)  W. 

S-6  That's  My  Boy  J. 


.Mar. '48   1840 

.Apr. '48   1942 

.  May  '48   1943 

.Apr. '48   1941 

.Jan  '48   1942 

.Mar. '48   1941 

.Mar. '48   1938 

.Mar.  '48   1938 

.Apr. '48   1936 

.Feb. '48   1944 

.Feb. '48   1942 

.Apr. '48   1936 

.Jan. '48   1942 

.Jan. '48   1943 

.Feb. '48   1938 

.May '48   1937 


60. 


60. 


.1942 
.1938 
.1932 
.1933 
.1938 
.1938 
.1939 
.1939 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-G.  Hayes   70. 

Menjou-D.  Costello   89. 

Boyd-R.  Hayden   79. 

Temple-W.  Gargan   88. 

Boyd-G.  Hayes   58. 

Boyd-R.  Hayden   69. 

Boyd-G.  Hayes   60. 

Stanwyck -R.  Young   71. 

Boyd-R.  Hayden   70. 

Boyd-G.  Hayes   71. 

Durante-R.  Tauber   81. 


20TH  CFNTURY-FOX 

830  Belle  Starr   R.  Scott-G.  Tierney   87. 

831  Frontier  Marshal   R.  Scott-N.  Kelly   71. 

832  Rose  of  Washington  Square  T.  Power- A.  Faye   86. 

833  Slave  Ship   W.  Baxter-W.  Beery   92. 

WARNER  BROS. 

718  Adventures  of  Robin  Hood  F.  Flvnn-O   DeHavllland  lO''. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien   82. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts   71. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien   79. 

722  Valley  of  the  Gi.-nts  W.  Morrls-C.  Trevor   78. 


.6/10/48   1938 

.5/28/48   1938 

2/7/48   1938 

.5/21/48   1939 

.6/3/48   1939 

.6/17/48   1942 

.1/3/48   1938 

.5/7/48   1939 

.4/10/48   1939 

.5/21/48   

.7/2/48   1940 

.3/6/48   1939 

.5/28/48   1932 


.June '48   1941 

.  June  '48   1939 

.July  '48   1939 

.  July  '48   1937 

.;^/1S'4«   1P3S 

.7/17/48   1940 

.7/17/48   1936 

.5/8/48   mo 

.5/8/48   1938 


1947-48  SHORT  SUBJECT  BOOKING  GUIDE 


ASTOR  PICTURES 

Jimmie  Fidler's  Personality 


Parade   20 

Hel 12/20/47 

Boss  Comes  to  Dinner....  10 
Rel  4/1/48 


Makers  of  Destiny  No.  1..1754 
Rel  May  '48  STR  6/5/48 


COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE 


»451  A  Voice  is  Born  ....201,2 

Rel  1/15/48 

THREE  STOOGES  COMEDIES 

»401  Brideless   Groom  16  Va 

,     Rel  9/11/47 

U402  Sing  a  Song  of  Six  Pants.  17 
Rel  10/30/47  STR  12/20/47 

MU3  All  Gunmied  Up  18 

Rel  12/11/47  STR  12/20/47 

9404  Shivering  Stierlocks  17 

Rel  1/8/48  STR  6/5/48 

9405  Pardon  My  Clutch  15 

Rel  2/26/48  STR  6/19/48 

»406  Squareheads  oi  the  Round 

Table   18 

Rel  3/4/48  STR  6/5/48 

9407  Fiddlers  Three   17 

Rel  5/6/48  STR  6/5/48 

9408  The  Hot  Scots  17 

Rel  7/8/48 

ASSORTED  &  ALL-STAR  COMEDIES 

9431  Rolling  Down  to  Reno  16  Va 

Rel  9/4/47 

9432  Hectic  Honeymoon   17 

Rel  9/18/47 

942)  Wedding  Belle   17 

Rel  10/9/47  STR  1/17/48 

9422  Should  Husbands  Marry?.  17 
Rel  11/13/47  STR  12/20/47 

9423  Silly  Billy   18 

Rel  1/29/48  STR  6/19/48 

9424  Two  Nuts  in  a  Rut  18 

Rel  2/19/48  STR  6/12/48 

9425  Tall,  Dark  and  Gruesome.  16 
Rel  4/15/48  STR  6/5/48 

9426  Crabbin  in  the  Cabin  18 

Rel  5/13/48  STR  6/19/48 

9427  Pardon  My  Lamb  Chop.. 
Rel  6/10/48 

9433  Wife  to  Spare  16 

Rel  11/20/47  STR  12/20/47 

9434  Wedlock  Deadlock   16 

Rel  12/18/47  STR  2/14/48 

9435  Radio  Romeo   17ya 

Rel  12/25/47 

9436  Man  or  Mouse  18 

Rel  1/15/48  STR  6/19/48 

9437  Eight  Ball  Andy  I71/2 

Rel  3/11/48  STR  6/19/48 

9438  Jitter  Bughouse   17 

Rel  4/29/48  STR  6/12/48 

9439  The  Sheepish  Wolf  17 1/2 

Rel  5/27/48  STR  6/19/48 

9440  Flat  Feat   17 1/2 

Rel  6/24/48 

COLOR  RHAPSODIES 

9501  Swiss  Tease    6 

Rel  9/11/47 

9502  Boston  Beanv    6 

Rel  12/4/47  STR  12/20/47 

9503  Flora    7 

Rel  3/18/48  STR  6/19/48 

COLOR  PHANTASIES 

9701  Kitty  Caddy    6 

Rel  11/6/47  STR  12/20/47 

9702  Topsy  Turkey   61/2 

Rel  2/5  /48 

9703  Short  Snorts  on  Sports  61/2 

Rel  6/3/48 

COLOR  FAVORITES  (Reissues) 

9601  Dreams  on  Ice   eVa 

Rel  10/30/47 

9602  Novelty  Shop    6V2 

Rel  11/20/47 

9603  Dr.  Bluebird    8 

Rel  12/18/47 

9604  In  My  Gondola   71/2 

Rel  1/22/48 

9605  Animal  Cracker  Circus   7 

Rel  2/19/48 

9606  Bon  Bon  Parade    81/2 

Rel  4/8/48 

9607  House  that  Jack  Built   7 

Rel  5/6/48 

9608  The  Untrained  Seal   71/2 

Rel  7/15/48 

THRILLS  OF  MUSIC 

9951  Bovd  Raeburn  &  Orch  11 

Rei  9/18/47 

9952  Claude  Thomhill  &  Orch..  11 
Rel  10/30/47 

9953  L,ecuona  Cuban  Boys  lOVa 

Rel  11/13/47  STR  12/20/47 

9954  Skitch  Henderson  Orch..  10 
Rel  12/11/47  STR  2/14/48 

9955  Charlie  Barnpt  &  Orch  101/2 


Rel  1/15/48  STR  6/5/48 

9956  Ted  Weems  &  Orchestra.  .10 1/2 
Rel  3/25/48  STR  6/5/48 

9957  Gene  Krupa  Orch  

Rel  6/10/48 

9958  Tony  Pastor  Orci^  

Rel  7/22/48 

SCREEN  SNAPSHOTS 

9851  Ho.i'.ywood  Cowboys    9i/a 

Rel  9/4/47 


Releases  (grouped  in  series  of 
which  they  are  a  part)  listed 
under  name  of  distributor. 
Reading  from  left  to  right  are: 
distributor's  release  number;  title 


9852  Laguna,  U.S.A  9V2 

Hel  10/9/47  STR  12/20/47 

9853  Out  of  this  World  Series. .  9 
Rel  11/27/47  STR  12/20/47 

9854  Oil'  the  Air   10 

Rel  12/18/47  STR  12/20/47 

!ib55  Hawaii  in  Hollywood  10 

Rel  1/22/48  STR  6/5/48 

9856  Photoplay's  Gold  Medal 

Awards    91/2 

Rel  3/18/48 

9857  Smiles  and  Styles  10 

Rel  4/1/48  STR  6/5/48 

9858  Hollywood  Honors  Hersholt  8 
Rel  5/6/48  STR  6/12/48 

9859  Hollywood  Party    9 

Rel  6/10/48 


9860  Hollywood    Friars  Honor 

George  Jessel   

Rel  7/8/48 

WORLD  OF  SPORTS 

9801  Cinderella  Cagers    9\i 

Rel  9/25/47 

9802  Ski  Demons   9 

Rel  10/23/47  STR  12/20/47 

9803  Bowling  Kings   10 

Rel  11/13/47  STR  12/20/47 

9804  Navy  Crew  Champions. .  .10 
Rel  12/25/47  STR  2/14/48 

9805  Rodeo  Thrills  and  Spills. .  9Vi 
Rel  1/29/48  STR  6/5/48 

9806  Net  Marvels    9 

Rel  3/11/48  STR  6/19/48 

9807  Champions  in  the  Making.  8 1/2 
Rel  5/23/48  STR  6/19/48 

9808  No  Holds  Barred  

Rel  6/17/48 

9809  Aqua  Zanies   

Rel  7/15/48 

FILM  NOVELTIES 


9901  Aren't  We  All?  10^4 

Rel  11/27/47 

COMMUNITY  SINGS 

9651  No.  1— Linda   10 

Rel  9/4/47  STR   

9652  No.  2— April  Showers   9 

Rel  10/2/47 


9653  No.  3— Peg  O'  My  Heart. .  9 
Rel  11/6/47  STR  12/20/47 

9654  No.  4— When  You  Were 

Sweet  16    91/2 

Rel  12/4/47  STR  12/20/47 

9655  Feudin'  and  A-Fightin".  .  .IO1/2 
Rel  1/8/48  STR  6/19/48 

9656  Civilization   

Rel  2/12/48  STR  6/5/48 

9657  I'm  Looking  Over  a  Four- 


Leaf  Clover    91/2 

Rel  4/29/48  STR  6/5/48 

9658  Manana    9 

Rel  6/3/48  STR  6/19/48 


SERIALS  (15  Chapters) 

9120  The  Sea  Hound   

Rel  9/4/47 
9140  Brick  Bradford   

Rel  12/18/47  STR  1/17/48 
9160  Tex  Granger   

Rel  4/1/48 
9180  Superman   

Rel  7/15/48 


METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS 

W-931  Slap  Happy  Lion    7 

Rel  9/20/47 

W-932  The  Invisible  Mouse    7 

Rel  9/27/47  STR  11/22/47 

W-933  King  Size  Canary  

Rel  12/6/47  STR  2/14/48 
W-934  The  Bear  and  The  Bean.  7 


Rel  1/31/48  STR  4/3/48 
W-935  What  Price  Fleadom?  ...  6 

Rel  3/20/48 
W-936  Make  Mine  Freedom  10 

Rel  4/24/48  STR  6/12/48 
W-937  Kitty  Foiled    8 

Rel  5/1/48  STR  6/12/48 
W-938  Little  'Tinker    8 

Rel  5/15/48 

TRAVELTALKS 

T-911  Visiting  Virginia    9 

Rel  11/29/47  STR  11/22/47 

T-912  Cradle  of  a  Nation   9 

Rel  12/13/47  STR  3/6/48 

T-913  Cape  Breton  Island   9 

Rel  5/8/48 

THE  PASSING  PARADE 

K-971  Miracle  in  a  Corn  Field. .  8 

Rel  12/20/47  STR  3/6/48 
K-972  It  Can't  Be  Done  10 

Rel  1/10/48  STR  4/3/48 
K-973  Goodbye  Miss  Turlock...lO 

Rel  1/24/48  STR  4/3/48 
K-974  My  Old  Town   9 

Rel  2/7/48  STR  4/3/48 
K-975  Souvenirs  of  Death  10 

Rel  6/19/48 


of  subject;  running  time  in  min- 
utes; release  date;  date  of  issue 
of  Showmen's  Trade  Review  in 
which  data  concerning  the  sub- 
ject appeared. 


GOLD  MEDAL  CARTOONS 

(Reissues) 
W-921  Goldilocks  and  the  Three 


Bears   11 

Kel  11/22/47 

W-922  The  Fishing  Bear   8 

Rel  12/20/47 

W-923  The  Milky  Way   8 

Rel  2/14/48 

W-924  The  Midnight  Snack   8 

Rel  3/27/48 

W-925  Puss'N'Toots    7 

Rel  4/24/48 


W-926  The  Bowling  Alley  Cat.  .  8 
Rel  6/12/48 


PETE  SMITH  SPECIALTIES 
S-951  Football  Thrills  No.  10...  8 

Rel  9/6/47 
si-952  Surfboard  Rhythm   8 

Rel  10/18/47  STR  11/22/47 
S-953  What  D  Ya  Know?   9 

Rel  11/18/47  STR  11/22/47 
S-954  Have  You  Ever  Wondered?  9 

Rel 

S-955  Bowling  Tricks   10 

Rel  1/10/48  STR  4/3/48 
S-956  I  Love  My  Mother-in-Law 
But    8 

Rel  2/7/48  STR  5/1/48 
S-957  Now  You  See  It  (Tech.) . .  9 

Rel  3/20/48 
S-958  You  Can't  Win   9 

Rel  5/29/48  STR  6/12/48 

MUSICAL  MERRY-GO-ROUND 

M-yal  Freddy  Martin,  Keenan 

Wynn   10 

Rel  2/14/48  STR  6/5/48 
M-982  Tex  Beneke   10 

Rel  2/13/48  STR  6/5/48 

TWO  REEL  SPECIALS 

A-901  Drunk  Driving   21 

Rel  3/27/48 
A-902  Going  to  Blazes  21 

Rel  4/24/48  STR  6/12/48 


PARAMOUNT 


PACEMAKERS 
K7-1  It  Could  Happen  to  You..  11 

Rel  10/3/47 
K7-2  Babies,  They're  Wonderful.il 

Rel  11/14/47  STR  11/22/47 
K7-3  Bundle  From  Brazil  11 

Rel  1/2/48  STR  1/17/48 
K7-4  Musical  Miracle   11 

Rel  3/12/48 
K7-5  A  Model  Is  Born   7 

Rel  5/28/48  STR  6/26/48 

POPULAR  SCIENCE 

J7-1  Radar  Fisherman   10 

Rel  10/17/47  STR  11/22/47 
J7-2  Desert  Destroyers   11 

Rel  12/26/47  STR  12/20/47 
J7-3  Streamlined  Luxury   10 

Rel  2/20/48  STR  3/6/48 
J7-4  Fog  Fighters   10 

Rel  4/2/48  STR  6/5/48 
J7-5  The  Big  Eye  10 

Rel  5/21/48  STR  6/12/48 

SPORTLIGHTS 

R7-1  Riding  the  Waves  10 

Rel  10/3/47  STR  11/22/47 

R7-2  Running  the  Hounds  11 

Rel  10/31/47  STR  1-1/22/47 

R7-3  Five  Fathoms  of  Fun  10 

Rel  11/28/47  STR  1/17/48 


R7-4  Stop,  Look  and  Guess  'Em.  10 


Rel  12/5/47  STR  1/17/48 
R7-5  All  American  Swing  Stars.  10 

Rel  1/16/48  STR  4/3/48 
R7-6  Double  Barrelled  Sport  10 

Rel  2/20/48  STR  4/3/48 
R7-7  Big  Game  Angling  10 

Rel  3/26/48  STR  6/5/48 
R7-8  Riding  Habits   10 

Rel  4/30/48  STR  6/5/48 
R7-9  Big  League  Glory  10 

Rel  6/11/48 

UNUSUAL  OCCUPATIONS 

L7-1  Hula  Magic   11 

Rel  11/7/47  STR  11/22/47 
L7-2  Bagpipe  Lassies   11 

Rel  1/2/48  STR  3/6/48 
L7-3  Modern  Pioneers   11 

Rel  2/13/48  STR  6/5/48 
L7-4  Nirrirod  Artist   10 

Rel  4/16/48  STR  6/5/48 
L7-5  Feather  Finery   10 

Rel  5/14/48  STR  6/26/48 

SPEAKING  OF  ANIMALS 

Y7-1  Dog  Crazy   11 

Rel  10/3/47 
Y7-2  Ain't  Nature  Grand  10 

Rel  11/14/47  STR  11/22/47 
Y7-3  Monkey  Shines   9 

Rel  12/12/47  STR  1/17/48 
y7-4  Home  Sweet  Home  10 

Rel  2/6/48  STR  3/6/48 
Y7-5  'Tain't  So  and  'Tain't 

True   10 

Rel  4/16/48  STR  6/5/48 
Y7-6  Headliners   

Rel  7/2/48 


NOVELTOONS 

Technicolor 


P7-1  Santa's  Surprise    9 

Rel  12/5/47  STR  1/17/48 
P7-2  Cat  O'Nine  AUs   8 

Rel  1/9/48  STR  1/17/48 
P7-3  Flip  Flap    8 

Rel  2/  23/48  STR  6/5/48 
P7-4  We're  in  the  Honey   8 

Rel  3/19/48  STR  6/5/48 
P7-5  The  Bored  Cuckoo   8 

Rel  4/9/48  STR  6/5/48 
P7-6  There's  Good  Boo  s  Tonlte.  8 

Rel  4/23/48  STR  6/5/48 
P7-7  Land  of  the  Lost   7 

Rel  5/7/48  STR  6/12/48 
P7-8  Butterscotch  and  Soda  7 

Rel  6/4/48  STR  6/26/48 

LITTLE  LULU 

D6-6  Dog  Show-Off    7 

Rel  1/30/48  STR  5/1/48 

POPEYE 

E7-1  All's  Fair  at  the  Fair   8 

Rel  12/19/47  STK  12/20/47 
E7-2  Olive  Oyl  for  President   7 

Rel  1/30/48  STR  1/17/48 
E7-3  Wigwam  Whoopee    3 

Rel  2/27/48  STR  6/5/48 
E7-4  Pre-Hysterical  Man    9 

Rel  3/26/48  STR  6/5/48 
E7-5  Popeye  Meets  Hercules   7 

Rel  6/18/48 


SCREEN  SONG 

X7-1  The  Circus  Comes  to  Clown  1 


Rel  12/26/47  STR  1/17/48 

X7-2  Base  Brawl    7 

Rel  1/23/48  STR  4/3/48 

X7-3  Little  Brown  Jug   8 

Rel  2/20/48  STR  4/3/48 

X7-4  The  Golden  State   8 

Rel  3/12/48  STR  6/5/48 

X7-5  Winter  Draws  On   7 

Rel  3/19/48  STR  6/5/48 

X7-6  Sing  or  Swim   7 

Rel  6/4/48  STR  6/26/48 

MUSICAL  PARADES 

FF7-1  Samba-Mania   18 

Rel  2/27/48  STR  4/3/48 

FF7-2  Footlight  Rhythm   19 

Rel  4/9/48  STR  6/5/48 

FF7-3  Gypsy  Holiday  19 

Rel  6/25/48 


REO  RADIO 

FUCKER  FLASHBACKS 

84201  No.  1   10 

Rel  10/24/47  STR  12/20/47 

84202  No.  2    » 

Rel  12/5/47  STR  1/17/48 

84203  No.  3    9 

Rel  1/16/48  STR  4/3/48 

84204  No.  4    9 

Rel  2/27/48  STR  6/5/48 

84205  No.  5   8 

Rel  4/9/48  STR  6/5/48 

84206  No.  6    9 

Rel  5/21/48  STR  6/26/48 


THIS  IS  AMERICA 

83101  Border  Without  Bayonets.  16 
Rel  11/14/47  STR  12/20/47 


83102  Switzerland  Today   18 

Rel  12/12/47  STR  1/17/48 

83103  Children's  Village   19 

Rel  1/9/48  STR  3/6/48 

83104  Operation  White  Tower.  ..18 
Rel  2/6/48  STR  3/6/48 

83105  Photo  Frenzy   18 

Rel  3/5/48  STR  5/1/48 

83106  Funny  Business   18 

Rel  4/2/48  STR  6/5/48 

83107  Democracy's  Diary   20 

Rel  4/30/48  STR  6/19/48 

83108  Crime  Lab   17 

Rel  5/28/48  STR  6/26/48 

83109  Letter  to  a  Rebel  16 

Rel  6/25/48 

SPORTSCOPES 

84301  Ski  Holiday    8 

Rel  9/19/47 

84302  Golf  Doctor    8 

Rel  10/17/47 

84303  Quail  Pointers    8 

Rel  11/14/47  STR  12/20/47 

84304  Pin  Games    8 

Rel  12/12/47  STR  1/17/48 

84305  Racing  Day    8 

Rel  1/9/48  STR  3/6/48 

84306  Sports  Coverage    8 

Rel  2/6/48  STR  3 '6/48 

84307  Teen  Age  Tars   9 

Rel  3/5/48  STR  5/1/48 

84308  Doggone  Clever    8 

Rel  4/2/48  STR  6/19/48 

84309  Big  Mouth  Bass   8 

Rel  4/30/48  STR  6/19/48 

84310  Muscles  and  the  Lady   9 

Rel  5/28/48  STR  6/26/48 

84311  Ladies  in  Wading   8 

Rel  6/25/48 


MUSICAL  JAMBOREES  (Revivals) 
84401  Enric  Madriguera  &  Orch.  8 


Rel  9/5/47 

84402  Tommy  Tucker  Time   8 

Rel  10/3/47 

84403  .Tohnnv  Long  &  Orch   S 

Rel  10/31/47 


844U4  Duke  Ellington    9 

Rel  11/28/47 

84405  Jerry  Wald  &  Orchestra. .  9 
Rel  12/26/47 

84406  Ray  McKinley  &  Orch   8 

Rel  1/23/48 

84407  Dick  Stabile  &  Orchestra . .  8 
Rel  2/20/48 

LEON  ERROL 

83701  Bet  Your  Life  14 

Rel  1/16/48  STR  4/3/48 

83702  Don't  Fool  Your  Wife  18 

Rel  3/5/48  STR  6/5/48 

83703  Secretary  Trouble   17 

Rel  4/9/48  STR  6/5/48 

EDGAR  KENNEDY 

83401  Mind  Over  Mouse  17 

Rel  11/21/47  STR  1/17/48 

83402  Brother  Knows  Best  17 

Rel  1/2/48  STR  4/3/48 

83403  No  More  Relatives  18 

Rel  2/6/48  STR  5/1/48 

83404  How  to  Clean  House  18 

Rel  5/14/48  STR  6/26/48 

83405  Dig  That  Gold  17 

Rel  6/25/48 

RAY  WHITLEY  REVIVALS 

83501  Molly  Cures  a  Cowboy  19 

Rel  9/5/47 

83503  Corralling  a  School  Marm.l4 
Rel  11/14/47 

83504  Prairie  Spooners   13 

Rel  12/19/47 

SPECIAL 

83601  20  Years  of  Academy 

Awards   19 

Rel  4/2/48  STR  6/5/48 
83801  Basketball  Headliners  of 

1948   18 

Rel  4/23/48  STR  6/19/48 

WALT  DISNEY  CARTOONS 

Reissues 

84701  Hawaiian  Holiday    8 

Rel  10/17/47 
34702  Clock  Cleaners    8 

Rel  12/12/47  STR  2/14/43 

84703  Little  Hiawatha    9 

Rel  2/20/48 

84704  Alpine  Climbers   10 

Rel  4/2/48 

84705  Woodland  Cafe    7 

Rel  5/14/48  STR  6/19/48 

84706  Three  Little  Pigs   

Rel  

REPUBLIC 

SERIALS 

791  G-Men  Never  Forget 

(12  Chapters)   

Rel  1/31/48 

792  Dangers  of  the  Canadian 

Mounted   

(12  Chapters) 
Rel  4/24/48 

793  Dick  Tracy  Returns  

(15  Chapters) 
Rel   

CARTOON 

Trucolor 

761  It's  A  Grand  Old  Nag.... 8.4 
Rel  12/20/47  STR  12/20/47 

20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow....  8 

Rel  9/12/47  STR  12/20/47 

8202  The  3  R's  Go  Modern   9 

Rel  11/7/47 

8203  Sky  Thrills    9 

Rel  Mar.  '48  STR  5/1/48 

8204  Majesty  of  Yellowstone...  9 
Rel  July  '48  STR  6/19/48  .... 

8251  Holiday  in  South  Africa..  8 
Rel  8/22/47 

8252  Home  of  the  Danes   8 

Rel  10/17/47 

8253  Jungle  Closeups    8 

Rel  12/12/47  STR  5/1/48 

8254  Copenhagen  Pageantry  (T)  8 
Rel  Jan.  '48  STR  5/1/48 

8255  Scenic  Sweden  (T)   8 

Rel  June  '48  STR  6/19/48 

8256  Riddle  of  Rhodesia  (T) . . .  8 
Rel  July  '48 

8257  Bermuda   (T)    8 

Rel  Aug.  '48 

8258  Desert  Lights  (T)  

Rel  Aug.  '48 

SPORTS  REVIEW 

8301  Gridiron  Greatness    9 

Rel  8/1/47 

8302  01yn:ipic  Class   10 

Rel  Feb.  '48  STR  5/1/48 

8303  Everglades  Adventure    9 

Rel   STR  5/1/48 

8351  Vacation  Magic    8 

Rel  9/26/47 

8352  Aqua  Capers  (T)   8 

Rel  Jan.  '48  STR  5/1/48 

8353  Playtime  in  Scandinavia  (T)  8 
Rel  Apr.  '48  STR  6/5/48 

TERRYTOONS 

Technicolor 

8501  One  Note  Tony   7 

Rel  Feb.  '48 

8502  Talking  Magpies  In  Flying 

South    7 

Rel  8/15/47 

8503  Mlehty  Mouse  in  a  Date 

for  Dinner    7 

Rel  8/29/47 


8504  Talking  Magpies  in  Fishing 

by  the  Sea   7 

Rel  9/19/47  STR  1/17/48 

8505  Mighty  Mouse  in  the  First 

Snow    7 

Rel  10/10/47  STR  1/17/48 

8506  Talking  Magpies  in  the 

Super  Salesman    7 

Rel  10/24/47  STR  1/17/48 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish    7 

Rel  11/14/47  STR  1/17/48 

8508  The  Wolf's  Pardon  

Rel  12/5/47  STR  1/17/48 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family  Robinson  7 
Rel  12/19/47  STR  5/1/48 

8510  Talking  Magpies  in  Hitch 

Hikers    7 

Rel  12/12/47  STR  6/5/48 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers    7 

Rel  12/26/47  STR  6/5/48 

8512  Felix    the    Fox   7 

Rel  Jan.  '48  STR  6/5/48 

8513  The  Talking  Magpies  in 

Taming  the  Cat   7 

Rel  Jan.  '48  STR  6/5/48 

8514  Mighty  Mouse  and  the 

Magician    7 

Rel  Mar.  '48  STR  6/19/48 

8515  Gandy  Goose  and  tlie 

Chipper  Chipmunk   ....  7 
Rel  Mar.  '48 

8516  Hounding  the  Hares   7 

Rel  Apr.  '48  STR  6/19/48 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies    7 

Rel  Apr.  '48  STR  6/19/48 

8518  Mystery  in  the  Moonlight.  7 
Rel  May  '48  STR  6/19/48 

8519  Seeing  Ghosts    7 

Rel  June  '48  STR  6/19/48 

8520  The  Talking  Magpies  in  a 

Sleepless  Night    7 

Rel  June  '48 

8521  Mighty  Mouse  in  the 

Witch's  Cat    7 

Rel  July  '48 

8522  The    Talking   Magpies  in 

Magpie  Madness   7 

Rel  July  '48 

8523  Mighty    Mouse    in  Loves 

Labor  Won    7 

Rel  Aug.  '48 

TERRYTOONS 
Technicolor-Reissues 

8531  The  Butcher  of  Seville  7 

Rel  May  '48 
8352  Mighty  Mouse  in  the 

Green  Line    7 

Rel  May  '48 

DRIBBLE  PUSS  PARADE 

8901  Album  of  Animals   8 

Rel  11/21/47 

8902  Dying  to  Live   9 

Rel  May  '48  STR  6/19/48 

FEMININE  WORLD 

8601  Something  Old — Something 

New    8 

Rel  Feb.  '48  STR  5/1/48 

8602  Fashioned  for  Action   8 

Rel  Apr.  '48  STR  6/5/48 

MARCH  OF  TIME 

1  Is  Everybody  Listening? ..  19 
Rel  9/5/47  STR  9/6/47 

2  T-Men  in  Action  IP 

Rel  10/3/47  STR  10/4/47 

3  End  of  an  Empire  18 

Rel  10/31/47  STR  11/1/47 

4  Public  Relations  .  .  .  This 

Means  You!   

Rel  11/28/47  STR  12/20/47 

5  The  Presidential  Year  

Rel  12/26/47  STR  12/20/47 

6  The  Cold  War  

Rel  Jan.  48 

7  Marriage  and  Divorce  

Rel  2/20/48  STR  3/6/48 

8  Crisis  in  Italy  

Rel  Mar.  '48 

9  Life  With  Junior  

Rel  Apr.  '48 

10  Battle  for  Greece  

Rel  May  '48 

11  The  Fight  Game  19 

Rel  June  '48  STR  6/26/48 

12   

Rel  July  '48 

13   

Rel  Aug.  '48 

UNITED  ARTISTS 

LANTZ  CARTUNES 

The  Bandmaster   7 

Rel  Dec.  1947  STR  1/17/48 

The  Mad  Hatter   7 

Rel  Feb.  '48  STR  6/19/48 

Pixie  Picnic    7 

Rel    STR  6/5/48 

Banquet  Busters    7 

Rel  STR  6/19/48 

Kiddie  Koncert   7 

Rel    STR  6/5/48 

UNIVERSAL- 
INTERNATIONAL 

NAME  BAND  MUSICALS 

3301  Alvino  Rey  and  Orchestra.  15 
Rel  10/22/47  STR  2/14/48 


3302  Drummer  Man  15 

Rel  12/3/47  STR  2/14/48 

3303  Carlos  Molina  &  His 

Orchestra   15 

Rel  12/13/47  STR  2/14/48 

3304  Tex  Beneke  and  his 

Orchestra   15 

Rel  3/3/48  STR  6/19/48 

3305  Woody  Herman  &  His 

Orch  15 

Rel  3/31/48 

3306  Red  Ingle  and  His  National 

Seven   15 

Rel  6/16/48  STR  6/19/48 

TECHNICOLOR  CARTUNES 

Reissues 

3321  Knock  Knock    7 

Rel  Mar.  '48 

3322  Syncopated  Sioux    7 

Rel  May  '48 

THE  ANSWER  MAN 

3391  Wind,  Curves  and  Trapped 

Doors   10 

Rel  12/22/47  STR  2/14/48 

3392  Hall  of  Fame  10 

Rel  1/19/48 

3393  Men,  Women  &  Motion  10 

Rel  3/15/48  STR  6/19/48 

3394  Flood  Water   10 

Rel  4/26/48 

3395  Mighty  Timber   10 

Rel  6/21/48 

VARIETY  VIEWS 

3341  Tropical  Harmony    9 

Rel  9/29/47  STR  11/22/47 

3342  Chimp  Aviator    9 

Rel  11/17/47  STR  11/22/47 

3343  Brooklyn  Makes  Capital.  .27 
Rel  2/9/48  STR  6/19/48 

3344  Whatta  Built   10 

Rel  6/7/48  STR  6/19/48 

SING  AND  BE  HAPPY  SERIES 

3381  Spotlight  Serenade   10 

Rel  3/29/48 

3382  Singing  the  Blues  10 

Rel  June  '48 

MUSICAL  WESTERNS 

3351  Hidden  Valley  Days  27 

Rel  2/5/48  STR  6/19/48 

3352  Powder  River  Gunfire  24 

Rel  2/26/48 

3353  Echo  Ranch   25 

Rel  4/1/48  STR  6/19/48 

SPECIALS 

3201  Snow  Capers   19 

Rel  2/18/48  STR  6/19/48 


WARNER  BROS. 

TECHNICOLOR  SPECIALS 

4001  Celebration  Days   20 

Rel  1/31/48  STR  2/14/48 

4002  Soap  Box  Derby   20 

Rel  10/18/47 

4003  Teddy.  The  Roughrider. .  .20 
Rel  2/21/48 

4004  King  of  the  Carnival  20 

Rel  4/3/48 

4005  Calgary  Stampede   20 

Rel  5/29/48 

4006  A  Day  at  the  Fair  20 

Rel  7/3/48 

MEMORIES  FROM  MELODY  LANE 

4201  Let's  Sing  a  Song  of  the 

West   10 

Rel  9/27/47 

4202  Let's  Sing  An   Old  Time 

Song   10 

Rel  12/27/47 

4203  Let's  Sing  a  Song  About 

the  Moonlight   10 

Rel  1/24/48  STR  3/6/48 

4204  Let's  Sing  Grandfather's 

Favorites   10 

Rel  3/13/48  STR  6/5/48 

4205  Let's  Sing  a  Stephen  Foster 

Song   10 

Rel  5/8/48  STR  6/19/48 

4206  Let's  Sing  a  Song  from  the 

Movies   10 

Rel  7/17/48 

BLUE  RIBBON  HIT  PARi!.DE 

(Revivals) 
Technicolor 

4301  Dangerous  Dan  McFoo...  7 
Rel  12/20/47 

4302  Hobo  Gadget  Band   7 

Rel  1/17/48 

4303  Little  Pancho  Vanilla   7 

Rel  3/20/48 

4304  Don't  Look  Now   7 

Rel  4/10/48 

4305  Curious  Puppy   7 

Rel  4/24/4R 

4306  Circus  Today    7 

Rel  5/22/48 

4307  Little  Blabber  Mouse  7 

Rel  6/12/4R 

4308  The  Squawkin'  Hawk   7 

Rel  7/10/48 

4309  A  Tale  of  Two  Kitties   7 

Rel  7/31/48 

4310  Pigs  in  a  Polka   7 

Rel  8/14/48 

4311  Greetings  Bait    7 

Rel  8/28/48 

JOE  McDOAKES  COMEDIES 
4401  So   You    Want   to   Be  a 

Salesman   10 

Rel  9/13/47 


4402  So  You  Want  to  Hold  'Your 

Wife   10 

Rel  11/22/47  STR  12/20/47 

4403  So  You  Want  an 

Apartment   10 

Rel  1/3/48  STR  3/6/48 

4404  So  You  Want  to  Be  a 

Gambler   10 

Rel  2/14/48 

4405  So  You  Want  to  Build  a 

House   10 

Rel  5/15/48 

4406  So  You  Want  to  Be  a 

Detective   10 

Rel  6/26/48 

SPORTS  PARADE 

Technicolor 

4501  Las  Vegas,  Frontier  Town .  10 
Rel  11/1/47 

4502  Action  in  Sports  10 

Rel  12/13/47 

4503  A  Nation  on  Skis  10 

Rel  7/31/48 

4504  Sun  VaUey  Fun  10 

Rel  2/14/48 

4505  Trip  to  Sportland  10 

Rel  3/6/48  STR  6/5/48 

4506  Ride,  Ranchero,  Ride  10 

Rel  3/20/48  STR  6/5/48 

4507  Holiday  for  Sports  10 

Rel  4/17/48  STR  6/19/48 

4508  Built  for  Speed  10 

Rel  6/5/48 

4509  Fighting  Athletes   10 

Rel  5/1/48  STR  6/19/48 

4510  The  Race  Rider  10 

Rel  6/19/48 

4511  Playtime  in  Rio  10 

Rel  8/14/48 

MELODY  MASTERS  BANDS 

4601  Freddy  Martin  &  His 

Orch  10 

Rel  9/13/47 

4602  Swing  Styles   18 

Rel  10/25/47 

4603  Borrah  Minevitch  &  Har. 

Sch  10 

Rel  12/6/47 

4604  RubinofI  and  His  Violin. .  ,10 
Rel  1/10/48 

4605  Artie  Shaw  &  His  Orch...  10 
Rel  2/7/48 

4606  Henry  Busse  &  His  Orch..  10 
Rel  5/15/48 

4607  The  Saturday  Night  Swing 

Club   10 

Rel  6/19/48 

4608  Joe  Reichman  &  His  Orch.  10 
Rel  7/17/48 

MERRIE  MELODIES 

Cinecolor 

3711  Two  Gophers  From  Texas 
Rel  1/17/48  STR  2/14/48 

3Vl4  What  Makes  Daffy  Duck. . 
Rel  2/14/48 

3716  A  Hick.  A  Slick,  and  a 

Chick   

Rel  3/13/48 

4702  Bone  Sweet  Bone   7 

Rel  5/22/48 

4704  Up-Standing  Sitter    7 

Rel  7/3/48 

4707  Dough  Ray  Me-Ow   7 

Rel  8/14/48 

MERRIE  MELODIES 

Technicolor 

3712  Back  Alley  Oproar   7 

Rel  3/27/48 

3713  What's  Brewing,  Bmhi?..  7 
Rel  2/28/48 

3715  Daffy  Duck  Slept  Here   7 

Rel  3/6/48 

3717  I  Taw  a  Putty  Tat   7 

Rel  4/3/48  STR  6/19/48 

3718  Hop,  Look  and  Listen   7 

Rel  4/17/48  STR  6/19/48 

4701  Nothing  But  the  Tooth...  7 
Rel  5/1/48 

4703  The  Shell-Shocked  Egg. . .  7 
Rel  7/10/48 

4705  The  Rattled  Rooster   7 

Rel  6/26/48 

4706  You  Were  Never  Duckier.  7 
Rel  8/7/48 

L.  T.  BUGS  BUNNY  SPECIAL 

Technicolor 

3721  Gorilla  My  Dreams   7 

Rel  1/3/48  STR  2/14/48 

3722  A  Feather  in  His  Hare   7 

Rel  2/7/48 

3723  Rabbit  Punch    7 

Rel  4/10/48  STR  6/19/48 

3724  Buccaneer  Bunny    7 

Rel  5/8/48 

3725  Bugs  Bunny  Rides  Again.  7 
Rel  6/12/48 

3726  Haredevil  Hare    7 

Rel  7/24/48 

M.  M.  BUGS  BUNNY  SPECIAL 

4719  Hot  Cross  Bunny   7 

Rel  8/21/48 

ADVENTURE  SPEQALS 

Technicolor 

4801  Land  of  Romance  10 

Rel  9/6/47 

4802  Beautiful  Ball   10 

Rel  11/15/47  STR  12/20/47 

4803  Dad  Minds  the  Baby  10 

Rel  12/20/47 

4804  What's  Hatchin?   M 

Rel  2/28/48 

4805  Rhythm  of  a  Big  City  10 

Rel  3/27/48  STR  6/5/48 

4806  Living  with  Lions  10 

Rel  6/5/48 


BUSfNESS 


iSK  THE  THEATRE  MEN 
WHO  PLAYED  IT  IN 

LOS  ANGELES  (5  theatres  day-and-date !) . . 

NEW  YORK . . .  CLEVELAND . . .  NEWARK . . . 

DENVER... INDIANAPOLIS... SALT  LAKE  CITY... 
WASHINGTON . . .  OAKLAND . . .  SPRINGFIELD,  MASS. 
...OKLAHOMA  CITY...and  all  the  other  great 

engagements  across  the  board,  big  and  small ! 


).  ARTHUR  RANK  uresents 

"THE  SMUGGLERS"  COLOR  BY  TECHNICOLOR 
%h,m  MICHAEL  REDGRAVE  •  jean  kent  •  joan  greenwood 

*RICHARD  AHENBOROUGH  with  FRANCIS  L.  SU LLIVAN  •  BASIL  SIDNEY 
Praduceifliy  MURIEL  and  SIDNEY  BOX  •  Directed  by  BERNARD  KNOWLES 
From  the  novu!  the  Mid  Within"  by  GRAHAM  GREENE  •  Screenplay  by  MURIEl  and  SIDNEY  BOX 
A  SIDNFY  BOX  PRODUCTION  •  AN  EAGLE  LION  FILMS  RELEASE 
By  arrangement  with  the  Boulting  Brothers 


The  Trade  Press 
Called  the  Turn! 

"IT  SHOULD  PILE  UP 
INTERESTING  GROSSES' 

(film  Daily) 

"Vivid,  uncompromising 
drama"  (M-  p.  Daily) 

"Marked  by  topflight 
performances"  (Exhibitor) 

"Should  endear  it  to 
action-loving  audiences!" 

(M.  P.  Herald) 


The  Service  Paper  of  The  Motion  Picture  Industry 


PICTURES  REVIEWED: 

Key  Largo 

Mr.  Peabody 

and  the  Mermaid 


BOx-orncE  returns  indicate 

SUMMER  IS  SEASON  FOR  COMEDY 

TEMPER  TELEVISION  FILM  FIGHT 
WITH  JUSTICE,  SHOWMAN  URGES 

BY  WAY  OF  EXPLANATION:  A 
JUDGE  CLEARS  AWAY  THE  FOG 


REGULAR  FEATURES: 
National  Newsreel  Soiling  the  Picture 

Regional  Newsreel  Theatre  Management 

Hollywood  Newsreel  Shorts  Booking  Guide 

Showmen's  Silhouette  Feature  Booking  Guide 


Entered  u  second  cUsi  matter  February  20,  1940,  at  the  Post  Office  at  New  York, 
N    Y  ,  under  the  act  of  March  3,  1879.    Published  weekly  by  Showmen's  Trade 
Inc..  ISOl  Broadway.  New  York  18.  N.  Y.,  U.S.A.  10  cenU  a  copy,  $2  a  year. 


JULY  SO,  1948 

Vol.  49      No.  ?. 


AN 


\Htl\iVf! 


That's  what  the  cops 
at  45th  Street  and 
Broadway  are  saying  as 
crowds  of  people  block 
traffic  at  Loew's  State 
Theatre  to  see  M-G-M's 
presentation  of  Irving 
Berlin's  ''EASTER 
PARADE."  New  rec- 
ords! New  box-office 
lines  never  before  wit- 
nessed in  the  27-year 
history  of  this  theatre! 


BY  SPECIAL  ARRANGEMENT 

THE  MOST  IMPORTANT 
ENGAGEMENT 
IN  THE  HISTORY  OF 


Em 


Broadway  at  45th  Street 


NOW  PLAYING 

OF 

METRO-GOLDWYN-MAYER'S 


EASTER 


starring 


PtEWWD-ANNMIHtR 


Screen  Play  by  Sidney  Sheldon,  Frances  Goodrich  and  Albert  Hafett 
Original  Story  by  Frances  Goodrich  and  Albert  Hackett 
Lyrics  and  Music  by  Musical  Numbers  Directed  b^ 

IRVING  BERLIN 


Directed  by 
CHARLES  WALTERS 


ROBERT  ALTON 
Produced  by 
ARTHUR  FREED 


NOV 


ing  Loew's  State  as  the  home 
of  important  pictures.  The  boys 
certainly  picked  a  humdinger!" 

-N.Y.  World -Telegram 

if  I! Ill 


THE  PARADE  THAT  WILL 
SOON  SPAN  THE  NATION! 

No  promise  is  too  great  to  make!  No  effort  too 
big  to  promote  it!  Here  is  what  the  N.Y.  <;ritics  say: 

"This  M-G-M  production  is  a  joy." 

—Howard  Barnes,  N.Y.  HERALD  TRIBUNE 

"  'EASTER  PARADE'  is  a  whale  of  a  musical  comedy." 

— Eileen  Creelman,  N.Y.  SUN 

"A  show  that  has  everything . . .  the  top  screen  musical  of  the  year 
...this  one  should  headline  Loew's  State  for  a  long,  long  time." 

— f?ose  Pelswick,  N.Y.  JQURNAL- AMERICAN 

"Just  what  the  moving  picture  shoppers  have  been  looking  for 
these  many  years.  "  —Kate  Cameron,  N.Y.  DAILY  NEWS 

"  'EASTER  PARADE'  has  everything.  Beauty,  tunes,  color  and 
fabulous  production."         —Lee  Mortimer,  N.  Y.  DAILY  MIRROR 

"Joyful  musical ...  a  wealth  of  entertainment .  .  .  audience  in  gales 
of  laughter."  — Irene  Thirer,  N.Y.  POST 

"A  bang-up  show  .  .  .  for  solid  entertainment .  .  .  far  and  away  the 
best  buy  in  town."  i '        —  N.  Y.  STAR 

"A  major  event .  ,  .  more  than  your  money's  worth." 

—  N.Y.  MORNING  TELEGRAPH 


M-G-M 

LEADS  THE 
BOX-OFFICE 
PARADE 
IN  19481 


LM.RS. 


Look  For  Announcement 


Next  Week  in 


SHOWMEN'S  TRADE  REVIEW 


of  a  new,  important  Service  for 


all  motion  picture  theatre  men 


'  On  July  26th 

^  "The  Babe  Ruth 

joins  the  list  of 
distinguished  motion  pictures 
which  have  been  presented 
at  America's  foremost 
House  of  Hits  . . . 

The  Astor  Theatre 

NEW  YORK  CITY 

World  Premiere 


A  ROY  DEL  RUTH  PRODUCTION  •  Presented  by  Allied 


NEW  WARNER  EXCITEMENT-A  STAR-LOAD  OF  IT! 


1 


EDWARD  6 


CLAIRE 

TREVOR 


THOMAS 


JOHN 


D  I  ft  ECT  ED  BY 


PRODUCED 


EZ- 

D  BY 

JOHN  HUSTON -JERRY 

Screen  Play  by  Richard  Brooks  and  John  Huston 
Based  on  the  Play  by  MAXWELL  ANDERSON 
As  Produced  on  the  Spoken  Stage,  by  the 
Playwrights  Company  •  Music  by  Max  Steiner 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


7 


Don't  Bite  the  Hand... 

By  and  large  this  industry  has  been  pretty  good  to 
the  vast  majority  of  people  who  are  in  it.  Some,  of 
course,  have  prospered  far  more  than  others  but  that 
is  true  of  life  itself. 

It  may  be  interesting — but  it  certainly  is  not  pleasing 
— to  note  that  some  of  those  who  have  made  fortunes  in 
our  business  are  the  very  ones  who  are  maligning  the 
industry  and  just  about  everyone  in  it.  All  too  often 
it  is  a  case  of  the  pot  calling  the  kettle  black. 

Some  day,  we  hope,  the  people  in  this  business  may 
come  to  the  realization  that  it  would  be  a  darned  sight 
better  for  everyone  to  boost,  rather  than  run  it  down. 
And,  particularly,  to  stop  hanging  their  business  linen 
on  a  public  washline  where  the  self-appointed  critics  can 
find  so  much  fodder  for  their  constant  attacks  and 
half-truths. 

In  the  long  run  this  mud-slinging  has  got  to  spatter 
those  who  do  the  throwing  as  much  as  those  it  is 
thrown  at. 


Lxcise  Tax  O  ptimism 

The  recent  statement  by  Chairman  Harold  Knutson 
of  the  House  Ways  and  Means  Committee  indicates 
that  amojig  other  tax  cuts  expected  to  be  recommended 
next  year  are  the  excise  taxes  which  includes  the  war- 
time theatre  admission  impost  of  twenty  per  cent. 

At  the  same  time  we  must  again  caution  theatremen 
and  the  organizations  representing  them  not  to  relax 
their  vigilance  one  iota  on  the  matter  of  local  and  state 
taxes  in  one  form  or  another. 

Many  exhibitor  groups  and  organizations  successfully 
fought  these  tax  attempts  during  the  early  part  of  this 
year  but  the  fight  will  have  to  go  on  until  such  time 
as  the  urge  to  raid  theatre  admission  income  eases  up. 
And  there  is  nothing  to  indicate  that  such  a  thing  will 
happen  for  some  years  to  come. 

Getting  back  to  the  20  per  cent  federal  admission  tax. 
In  the  first  place,  don't  wax  over-optimistic  about  i't 
being  cut  and,  in  the  second  place,  be  careful  the  way 
you  and  the  other  theatres  in  your  community  or  state 
handle  the  situation  should  it  come  to  pass.  Because  if 
you  pull  any  boners,  the  amount  of  the  cut  may  be 
slapped  right  back  through  those  local  and  state  taxes 
we've  been  telling  you  about. 

When  it  looked  as  though  the  tax  might  be  cut  last 
year  we  queried  a  cross-section  of  exhibitors  in  various 
parts  of  the  country  and  the  result  seemed  to  indicate 
that  most  of  them  expected  to  maintain  the  same  admis- 


sion scales  and,  thus,  take  for  themselves  the  amount  of 
the  cut. 

Maybe  they  are  right.  Each  exhibitor  or  theatre  ought 
to  know  whether  they  could  or  couldn't  operate  by 
passing  any  cut  on  to  the  customers.  But  it  would  seem 
to  us  that  any  such  attempt  might  easily  backfire  in  a 
lot  of  local  resentment. 


The  Old  Remedy 


If  there's  anything  the  matter  with  theatre  business 
right  now,  the  causes  may  range  from  that  round  of 
sour  publicity  movies  have  been  getting — all  quarters 
have  been  shooting  at  the  target — to  the  high  cost  of 
living.  But  whatever  the  cause  or  causes,  there's  always 
the  old  reliable,  sure-fire,  can't-fail  medicine:  good 
pictures. 

That  picture  business  is  getting  back  to  a  real  stride 
seems  pretty  evident  in  some  of  the  stand-out  films  that 
now  are  current  or  soon  to  be  in  circulation.  We  men- 
tioned several  last  week.  There  are  many  more — some 
exceptional  under  any  yardstick,  some  encouraging 
from  the  standpoint  of  indicated  return  to  the  first 
principles  of  good  movie  practice. 

Nobody  can  say  that  picture  business  is  bad  when 
there  is  such  vigorous  box-office  reaction  to  Paramount's 
"The  Emperor  Waltz"  at  its  premiere'showings;  nor  the 
kind  of  business  MGM's  "Homecoming"  is  running  up 
in  its  tour  of  the  key  city  houses  and  first  runs  around 
the  country;  nor  when  MGM's  "Easter  Parade"  can  pile 
up  a  new  first-week  record  for  the  27-year-old  Loew's 
State  on  Broadway. 

There  are  others  performing  in  outstanding  fashion. 
But — there's  more  to  come — such  as  U.A.'s  "Red  River," 
the  20th-Fox  "Walls  of  Jericho,"  U.I.'s,  "Tap  Roots," 
and  such.  These,  and  other  pictures  of  like  caliber 
which  are  in  the  offing  from  all  of  the  companies,  exert 
a  tremendous  influence  in  re-directing  public  interest 
to  movies,  and  the  result  is  a  sort  of  chain  reaction  that 
reverberates  in  every  community  for  the  benefit  of  every 
theatre. 

Signs,  too,  there  are  that  we're  getting  back  to  a  good 
representation  of  those  types  of  shows  that  have  an  auto- 
matic draw  in  the  average — not  necessarily  nor  alone  in 
the  de  luxe  situations.  We  mean  the  exploitation  pic- 
tures like  "Canon  City,"  and  "Man-Eater  of  Kumaon." 
And  for  a  picture  with  an  advance  "natural"  for  all 
types  of  patronage — city  slickers  and  rural  residents  of 
the  land — there's  Allied  Artists'  "Babe  Ruth  Story"  and 
some  others  of  the  "showmanship"  type. 

—CHICK  LEWIS 


8 

WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Exhibition 

Summer  is  definitely  the  time  for  comedy, 
show   business  has  always  believed.  This 

week  hot  weather  proved  this  again  with 
"Foreign  Affair"  doing  heavy  business.  But 
serious  product,  if  it  were  strong  enough, 
held  better  than  its  own,  with  Universal  re- 
porting holdovers  on  "All  My.  Sons"  in  sev- 
eral p4aces  and  20th-Fox  stating  that  in  small 
communities  "Green  Grass  of  Wyoming" 
was  outgrossing  its  "Sitting  Pretty,"  latter  of 
which  isn't  doing  half  bad,'  with  nine  weeks 
in  Toronto. 

On  the  more  serious  side  of  exhibitor  rela- 
tions, 20th-Fox's  Andy  Smith  declared  that 

exchange  managers  would  have  the  full  au- 
thority to  right  grievances  put  up  to  them 
under  the  Smithberger  plan.  So  far,  the  plan 
is  being  tried  only  by  North  Central  Allied 
where  President  Ben  Berger  set  July  12  for 
the  first  conciliation  board  meeting.  Smith 
said  that  where  there  were  differences  among 
exhibitors,  two  boards  could  be  set  up,  one 
for  each  of  the  differing  exhibitor  units. 

And  something  new  seemed  about  to  be 
added  to  the  exhibition  field  this  week  as 

Bjorn  W.  Holstrom  of  Swedish  National 
Films  declared  he  could  furnish  Swedish- 
prefabricated  16-mm.  theatres,  seating  250, 
complete  from  chairs  to  projectors,  for  about 
$20,000,  delivered  to  U.  S.  shores.  Holstrom 
is  also  importing  and  distributing  Swedish 
shorts  and  features  and  hopes  through  ex- 
hibitor conferences  to  avoid  the  unfair  com- 
petition angle,  which  may  be  difficult  to  do, 
since  he  plans  selling  to  television. 

And  speaking  of  that  moot  subject,  New 
Jersey  Allied  President  Ed  Lachman  came 

out  with  a  plea  for  strong  action  against 
use  of  films  made  for  theatres  over  video 
but  urged  good  judgment  in  the  fight. 

In  Missouri,  exhibitors  of  that  area  were 
happy  that  the  union  help  of  the  Uruon 

Electric  Company  would  not  go  on  strike 
and  cut  down  power.  They  were  not  so  happy, 
however,  over  the  fact  that  the  new  Work- 
men's Compensation  Act  fixes  minimum  sal- 
aries, etc.,  for  them.  In  DeKalb,  111.,  Ex- 
hibitor George  Vallos  was  willing  to  lift  his 
license  fee  from  $50  to  $1,500  yearly— if  the 
town  council  would  let  him  out  of  the  four 
per  cent  admission  tax.  In  Toledo,  B&K  put 
the  Princess  as  a  first  run,  pending  building 
of  a  new  house  to  replace  the  Paramount 
which  they  lost.  In  New  York,  the  Associ- 
ated Motion  Picture  Advertisers  and  the 
Theatre  Owners  of  America  were  talking  of 
cooperating  on  industry  public  relations  and 
Metropolitan  Motion  Picture  Theatre  Ass'n 
President  Fred  Schwartz  was  calling  a  meet- 
ing at  his  Lake  Placid  home  to  get  exhibitors 
together  on  that  subject. 

Allied  Artists  set  its  New  York  run  for 
"Babe  Ruth"  at  the  Astor  starting  July  25; 

Vancouver  exhibitors  were  trying  to  prove 
film  rents  were  not  sales  so  they  could  duck 
the  sales  tax,  and  in  way  off  Honolulu,  land 


of  the  lei  and  steel  guitar,  a  brand  new 
insect-proof  drive-in  was  about  to  go  up  for 
Consolidated  Amusement. 

Distribution 

United  Artists'  Grad  Sears  was  talking  with 
Howard  Hughes  in  Hollywood  about  Hughes 

wishing  to  get  out  from  United  Artists  dis- 
tribution of  his  unreleased  "Mad  Wednesday" 
and  "Vendetta."  Conversation  may  also  in- 
clude Hughes  taking  "The  Outlaw"  to  RKO. 

In  New  York,  MGM  announced  a  1948-49 
shorts  program  of  48  with  104  issues  of  News 

of  the  Day;  Paramount  announced  seven 
("Wrong  Number,"  "Isn't  It  Romantic," 
"Night  Has  a  Thousand  Eyes,"  "Sealed  Ver- 
dict," "The  Tatlock  Millions,"  "Disaster" 
and  "Paleface")  for  release  between  now  and 
the  end  of  1948;  20th-Fox  will  handle  physi- 
cal distribution  of  the  one-reeler  "Israel  Re- 
born." 

United  Artists  appointed  Montague  C. 
Morton  as  Great  Britain  General  Sales  Man- 
ager to  succeed  the  deceased  Sidney  Dubow; 
Film  Classics,  now  30  exchanges  strong,  will 
hold  a  world-wide  sales  meeting  July  30- 
Aug.  1. 

Litigation 

Fifth  and  Walnut  will  appeal  the  anti- 
trust suit  it  lost  on  the  National  at  Louisville 

if  a  retrial  is  not  granted.  Paramount's 
KTLA  is  being  sued  for  $100,000  by  Ken- 
neth Harlan  for  televising  a  film  in  which  he 
appeared,  "The  Eagle  Screams."  The  U.  S. 
Circuit  Court  of  Appeals  in  St.  Louis  up- 
held dismissal  of  the  Apollo  anti-trust  suit 
against  several  majors. 

Television 

Westinghouse  claims  success  in  using  air- 
planes as  relay  stations  for  television  broad- 
casts— a  claim  which  can  cut  down  the  time 
in  which  television  reaches  various  cities  of 
the  United  States.  Fox  Midwest  is  the  first 
outfit  to  seek  a  midwest  theatre  television 
channel.  Fox  also  sought  one  of  the  two 
remaining  channels  in  San  Francisco  while 
Paramount  sought  the  second.  The  Federal 
Communications  Commission  heard  both 
and  ended  the  hearings. 

Paramount,  meanwhile,  was  being  silent 
on  two  subjects:  1)  Would  it  defy  the  warn- 
ing issued  by  the  television  pool  at  the  Demo- 
cratic National  Convention  and  pick  up  their 
video  efforts;  2)  Had  it  paid  the  20th  Cen- 
tury Sporting  Club  $1.33  to  $1.50  a  seat  for 
the  right  to  pick  up  Louis-Walcott  fight  tele- 
cast in  the  Paramount? 

General 

U.  S.  films  faced  another  shutout  abroad  as 
the  Czechs  started  to  run  the  film  through 

the  projector  at  25  instead  of  24  frames  a 
second,  a  speed  which  works  out  better  with 
their  SO-cycle  electricity  but  which  also 
raises  the  pitch  of  the  sound  on  American 
films. 


SHOWMCN'S  TRADE  REVIEW,  July  10,  1948 

By  Way  of  Explanation 

Judge'^s  Charge  Clears 
Fog  in  Trust  Suit 

By  BILL  SPECHT  (News  Editor) 

Federal  Judge  Vincent  Liebell  has  a  trenchant 
way  of  putting  things  which  can  silence  even 
a  windy  lawyer. 

Last  week  the  judge  delivered  a  charge  to 
the  jury  in  the  Fifth  and  Walnut  anti-trust  suit 
which  cut  through  the  fog  which  has  arisen  on 
anti-trust  questions,  because  of  the  multiplicity 
of  their  suits  and  because  of  the  confusion 
which  can  arrive  from  half-remembered  and 
half-digested  facts. 

The  jury  later  returned  a  verdict  in  favor  of 
the  defendants,  comprising  all  the  majors  ex- 
cepting Universal,  a  verdict  which  delighted 
these  majors  no  little  since  up  to  this  year  their 
record  in  such  anti-trust  suits  had  not  been 
one  too  encouraging  for  them. 

Will  Appeal 

What  the  ultimate  outcome  of  the  suit — which 
charged  that  the  Fifth  and  Walnut  National 
in  Louisville,  Ky.,  couldn't  get  film  because  of 
conspiracy  among  the  majors  and  several  the- 
atres— is  an  open  question.  Fifth  and  Walnut 
Attorney  Monroe  Stein  has  declared  he 
will  appeal  if  the  New  York  federal  court  does 
not  grant  him  a  retrial.  The  appeal  will  be 
an  expensive  business  for  the  plaintiffs  since 
informed  sources  estimate  that  the  printing 
of  the  record — a  necessary  act  in  connection 
with  cases  going  to  the  U.  S.  Circuit  Court  of 
Appeals— alone  will  cost  $25,000. 

However,  Judge  Liebell's  charge  to  the  jury 
is  clear  and  interesting.  So  part  of  it  is  here- 
with quoted.    Declared  the  judge: 

"Plaintiffs  had  no  absolute  right  to  obtain 
a  license  for  any  motion  picture  distributed  by 
any  defendant  but  they  were  entitled  to  a  free 
market  in  which  to  compete  as  exhibitors,  a 
market  free  from  any  monopoly  or  unreason- 
able restraint  created  by  any  combination  or 
conspiracy  in  violation  of  the  anti-trust  laws." 

"The  similarity  of  the  business  practices  of 
certain  defendants  does  not  necessarily  lead  to 
the  conclusion  that  they  were  a  conspiracy.  If 
the  jury  finds  that  such  similarity  results  from 
nothing  more  than  common  business  solutions 
to  identical  problems  in  a  competitive  industry, 
the  similarity  of  conduct  would  not  require 
the  conclusion  that  a  conspiracy  existed." 

Within  Rights 

"If  any  defendant  so  refused  pursuant  to  its 
own  business  judgment  and  if  such  defendant 
was  acting  independently  and  not  in  a  combina- 
tion or  conspiracy,  the  defendant  was  within 
his  rights  in  so  refusing." 

"The  motion  picture  feature  films  involved 
in  this  case  were  all  copyrighted.  The  holder 
of  copyright  under  the  laws  of  the  U.  S.  ac- 
quires the  exclusive  right  to  reproduce  or  ex- 
(Contiiiucd  on  Page  15) 


Rent  or  Sale 

Whether  film  rentals  are  rentals  or 
are  sales — a  question  which  has  worried 
exhibitors,  elsewhere — is  up  in  Van- 
couver now  as  the  government  seeks  to 
levy  its  three  per  cent  sales  tax  on 
film  rents.  Exhibitors  are  trying  to 
make  the  difference  count,  especially  as 
one  source  figures  it  will  add  $75,000  a 
year  to  operations  if  the  Government 
makes  the  point  that  Webster  to  the  con- 
trary a  rent  is  a  sale. 


INDEX  TO  DEPARTMENTS 

Advance  Data    38     Newsreel  Synopses   38 

Audience  Classifications   25     Regional  Newsreel    30 

Box-Off  ice  Slants   25     Selling  the  Picture   20 

Feature  Booking  Guide   39     Shorts  Booking  Guide   46 

Feature  Guide  Title  Index   39     Theatre  Management  ".  18 

Hollywood    36     Views  on  New  Short  Subjects   35 

SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis,  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor: 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall,  Equipment  Advertising  Manager;  West  Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  2'8,  California;  Telephone  HOllywood  2055;  Ann  Lewis,  manager. 
London  Representative,  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  "Telephone  AMBassador 
3601;  Australian  Representative,  Gordon  V.  Curie,  1  Elliott  St.,  Homebush,  Sydney,  Australia. 
Member  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review,  Inc.  Address  all  correspondence  to  the  New  York  office.  Subscrip- 
tion rates:  $2.00  per  year  in  the  United  States  and  Canada;  Foreien,  $5.00;  Single  copies,  ten  centa. 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


9 


L<MW  Favors  Censoring 

A  resolution  favoring  the  censoring 
of  movies  with  "objectionable"  scenes 
was  adopted  at  a  meeting  of  the  Wis- 
consin Sheriffs'  Association  in  Eau 
Claire,  Wis.,  on  July  3.  The  move  could 
result  in  strict  censorship. 

Power  Help  Gets  Raise; 
No  St.  Louis  Strike 

Exhibitors  operating  at  least  200  theatres  in 
Missouri,  Iowa  and  Illinois  Wednesday,  breathed 
easier  as  a  result  of  the  decision  of  the  Union 
Electric  Company's  operating  engineers  to  ac- 
cept the  wage  increase  offers  and  broadened  pen-- 
sion  plan  offered  by  the  company  instead  of 
going  on  strike. 

If  the  union  men  had  walked  out,  electric 
power  from  the  steam  generating  plants  at 
Cahokia  and  Venice,  111.,  and  the  hydro-electric 
plant  at  Keokuk,  Iowa,  would  have  been  af- 
fected. The  wage  increase  offered  brings  the 
salaries  up  from  $1.39  to  approximately  $1.51  an 
hour. 


Summer  Is  Time  for  Comedy, 
Box-Office  Returns  Indicate 


But  Strong  Serious  Fare 
Upsets  the  Dope:  Has 
Good  Draw  in  Many  Places 

Summer  is  definitely  the  time  for  comedy  and 
general  escape  films,  box-offices  of  the  nation 
reported  this  week  as  the  age-old  truth  that  a 
good  picture  is  always  a  good  draw  proved 
itself  again. 

The  trend  to  comedy,  a  natural  companion  to 
the  trend  of  the  temperature  to  soar  at  this 
time  of  the  year,  was  especially  noted  in  major 
product,  though  here  and  there  a  serious  pic- 
ture with  a  theme  that  was  no  laughing  matter 
upset  the  dope  that  summer  moviegoers  want 
to  laugh  and  sing. 

"Any  good  picture  is  sure  of  a  good  audi- 
ence at  any  time,"  one  exhibitor  remarked,  add- 
ing that  comedy  had  been  the  best  draw. 

Paramount  seemed  to  prove  this  as  "For- 
eign .Affair"  and  "Emperor  Waltz" — ^both  "es- 
capist"  films — piled  up  nice  grosses. 


Strong  Action,  Tempered  by  Justice 
And  Sense  Urged  in  Film  Video  Fight 


Strong  action,  tempered  by  common  sense 
and  justice,  must  be  taken  by  exhibitors  against 
the  use  of  theatre  motion  picture  features  over 
television,  Ed  Lachman,  recently  reelected  presi- 
dent of  New  Jersey  Allied,  declared  Tuesday. 

The  action,  Lachman  advocated,  should  come 
from  a  united  exhibitor  front  in  which  exhibi- 
tors, regardless  of  other  differences,  would 
stand  shoulder  to  shoulder,  since  video  by  now 
has  indicated  its  potential  threat  to  the  box- 
office.  However,  he  added,  the  action  should  be 
intelligent  and  just. 

Back  'Em  Up 

"There's  no  point,"  Lachman  said,  "in  adopt- 
ing resolutions  unless  we  can  back  them  up. 
And  there's  no  point  in  attacking  distributing 
corporations  which  may  have  originally  re- 
leased the  films  now  being  used  on  television 
when  these  distributors  no  longer  have  control 
of  the  films." 

Lachman  reminded  exhibitors  that  35-mm. 
rights  reverted  to  the  producer  after  a  number 
of  years  and  that  under  such  circumstances,  it 
was  unfair  to  penalize  the  distributor  "unless 
the  distributor  continues  to  distribute  films  of 
a  producer  who  shows  that  he  hasn't  any  con- 
sideration for  the  exhibitors'  rig^hts." 

"Otherwise,"  Lachman  continued,  "any  ac- 
tion taken  under  such  circumstances  should  be 
taken  justly  against  the  future  productions  of 
that  producer  who  allows  television  to  have  his 
old  features  just  so  he  can  milk  the  last  penny 
from  them." 

Critical 

The  'exhibitor  chief,  however,  was  critical 
of  companies — one  minor  company  in  par- 
ticular— which,  he  said,  got  their  bread  and 
butter  from  independent  exhibitors  but  who 
were  selling  their  old  features  to  a  network 
which  put  them  on  during  the  hours  when  the 
exhibitor  expected  his  best  audiences. 

"If  that  keeps  up,"  he  said,  "we'll  find  out 
how  bad  it  is,  and  just  how  bad  will  depend  on 
how  soon  television  spreads  to  other  sections 
of  the  country.  Right  now  we  have  only  spots 
to  judge  from,  and  basing  our  viewpoint  on 
what  we  see  the  new  medium  already  can  do 


the  box-office,  we  are  entitled  to  demand  pro- 
tection. But  we've  got  to  work  out  a  sensible 
plan  to  see  that  we  get  it." 

Lachman's  remarks  came  as  exhibitors  con- 
tinue to  ponder  the  comparatively  recent  ac- 
quisition by  WPIX,  New  York  television  sta- 
tion, of  15  features  at  one  time  distributed  by 
United  .\rtists,  seven  Laurel  and  Hardy 
full-length  features  formerly  distributed  by 
AIGjVI,  16  features  and  44  shorts. 

The  deal  was  made  through  Moe  Kerman's 
Regal  Television  and  embraces  the  following 
feature  titles :  "Brooklyn  Orchid,"  "Gaiety," 
{Continued  on  Page  14) 


Twentieth-Fox  proved  the  argument  for  com- 
edy as  "Sitting  Pretty"  went  into  holdovers  in 
Toronto,  Victoria  and  several  spots  in  the 
United  States.  The  film  chalked  up  nine  weeks 
in  Toronto  and  four  in  Victoria. 

But  upsetting  the  applecart  that  it  is  all 
laughs  was  the  fact  that  "Street  With  No 
Name"  was  getting  extended  runs  in  five  Los 
.-Vngeles  houses  and  that  the  20th-Fox  home 
office  was  getting  reports  from  smaller  locations 
that  pictures  like  "Green  Grass  Of  Wyoming" 
and  "Scudda  Hoo,  Scudda  Hay"  were  the  tops. 

Warner  Bros.'  holdover  proved  to  be  "Ro- 
mance on  the  High  Seas,"  while  Columbia 
backed  the  argument  for  comedy  as  "The  Fuller 
Brush  Man"  was  surprising  even  its  own  ex- 
ecutives with  its  returns,  according  to  reports. 

Not  Only  Escape 

Universal-International,  which  has  been  ac- 
tive in  the  summer  list,  knocked  over  the  argu- 
ment that  only  comedy  and  escape  is  wanted 
as  "All  My  Sons"  is  doing  holdover  business 
in  Detroit,  Milwaukee,  Cincinnati  and  Los  An- 
geles, while  "Naked  City"  is  running  into  six 
weeks  in  Chicago,  with  holdovers  in  Los  An- 
geles and  Milwaukee,  and  "Double  Life"  is  in 
on  the  holdover  list  in  Chicago,  Los  Angeles, 
Cincinnati  and  Atlanta. 


Toledo  Princess  Goes 
First  Run  for  B&K 

The  remodeled  Princess  at  Toledo  became 
Balaban  and  Katz's  first-run  outlet  this  week 
to  hold  that  spot  until  their  new  $2,000,000 
house,  for  which  bids  are  being  taken,  is  com- 
pleted. B&K  lost  their  first-run  in  the  Para- 
mount when  they  neglected  to  take  out  a  new 
lease  at  a  higher  rental. 


Swedish  16-mm.  Importer  Seeks 
Exhibitor  Advice  on  Fair  Play 

A  16-mm.  importing  and  distributing  company 


which  will  service  both  theatrical  and  non-the- 
atrical accounts  but  which  will  seek  to  avoid 
unfair  competition  to  the  35-mm.  trade  by  con- 
sulting with  exhibitor  organizations  is  the  plan 
behind  Swedish  National  Films,  Executive  Co- 
ordinator Bjorn  W.  Holstrom  said  in  New- 
York  this  week. 

Holstrom,  in  the  city  to  establish  contacts 
prior  to  the  opening  of  his  Hollywood  office, 
declared  that  one  of  the  mediums  he  hoped  to 
sell  was  television  and  envisaged  that  market  as 
offering  opportunities  to  the  import  field.  He 
already  has  10  Swedish  features  and  10  Swedish 
shorts  and  will,  he  said,  also  handle  product 
from  Denmark,  Norway  and  other  countries. 

Swedish  National,  a  non-governmental  agency, 
will  open  New  York  offices  also  and  will  even- 
tually seek  representation  in  each  exchange  area 
through  franchising,  he  added. 

Holstrom  declared  that  his  effort  was  a 
"modest"  move  to  break  up  the  bottleneck  caused 
by  dollar  shortages  which,  he  said,  mitigated 
against  playing  time  for  American  films  abroad. 
By  establishing  a  system  of  trade  which  would 
get  dollars  into  countries  like  Sweden,  he  felt 
this  bottleneck  could  be  broken.   He  frankly 


said  he  thought  there  was  "too  little  reciprocity 
on  .'Vmerican  screens"  for  foreign  product  and 
that  Swedish  National  would  try  to  make  the 
barter  idea  work  two  ways  by  exporting  Ameri- 
can documentaries  to  Sweden. 

The  size  of  Swedish  theatres,  he  said,  which 
in  the  main  seat  less  than  500,  make  them  a 
possible  outlet  for  the  16-mm.  American  im- 
ports, and  the  Swedish  Government  and  the 
(Continued  on  Page  IS) 

Import:  Theatres 

Prefabricated  16-mm.  theatres,  seating 
250  and  delivered  with  complete  equip- 
ment from  chairs  to  16-mm.  projection 
equipment,  are  one  of  the  importations 
Swedish  National  Films  plans  to  bring 
into  the  United  States,  it  was  learned  in 
New  York  this  week.  The  prefab  houses 
are  made  in  Sweden  and  reportedly  can 
be  delivered  to  the  States  for  about 
$20,000.  The  idea  is  that  they  may  prove 
acceptable  in  communities  which  have 
no  theatres  and  where  the  style  of  the 
houses  do  not  conflict  with  the  local 
building  codes. 


10 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


20th-Fox  Gives  Branch  Heads 
Right  to  Act  Under  Test  Plan 


Can  Make  Final  Decisions 
Under  Smiihberger  Trial; 
First  Hearing  tor  July  12 

Full  authority  for  exchange  managers  to  act 
and  reach  final  decisions  without  consulting 
the  home  office  on  grievances  presented  them 
by  the  conciliation  boards  under  the  "Smith- 
ber^er"  plan  was  pledged  this  week  by  20th 
Century-Fox  General  Sales  Manager  Andy  W. 
Smith,  Jr. 

No  Home  Office 

Smith's  assurance  that  the  home  office  would 
not  be  needed  to  settle  these  grievances  was 
made  to  assure  prompt  action  and  came  as 
North  Central  Allied,  whose  president  Benjamin 
Berger  devised  the  plan,  set  July  12  for  the 
first  conciliation  board  meeting  in  Minneapolis. 

In  New  York  Smith  said  that  Berger's  was 
the  only  exhibitor  organization  so  far  to  sign 
up  for  a  try  of  the  plan  which  is  intended  to 
eliminate  litigation  and  that  while  the  plan  had 
been  offered  all  exhibitor  organizations  to  date, 
"none  of  them  have  taken  advantage  of  it." 
He  declared  he  had  not  heard  from  the  Inde- 
pendent Theatre  Owners  of  America,  which  had 
expressed  interest  in  trying  out  the  plan. 

The  20th-Fox  sales  chief  said  that  in  order 


20  Plus  2  Plus  1  Plus  1; 
It  Adds  Up  To  Taxes 

That  slightly  less  than  harmonious  under- 
standing which  exists  between  Louisiana's  Gov. 
Earl  K.  Long  and  his  political  foes  in  the  city 
council  of  New  Orleans  sent  moviegoers  and 
exhibitors  back  to  the  computing  tables  again 
this  week.  And  after  scratching  their  heads 
they  came  up  with  the  opinion  that  soon  they'll 
pay  24  per  cent  in  box-office  taxes. 

Here's  the  latest  sock-by-sock  return.  Long 
signed  a  bill  passed  by  the  legislature  which 
limits  the  city  sales  tax  to  one  per  cent.  This 
will  take  efifect  on  July  29.  But  the  city,  before 
Long  got  his  bill  hamstringing  its  tax  powers 
through  his  legislature,  raised  the  sales  tax  to 
two  per  cent  and  extended  it  to  cover  movies. 
The  city's  action  was  an  emergency  measure 
and  as  such  immediate.  So  the  two  per  cent 
tax  goes  on  the  box-office  until  July  29  when 
the  legislative  law  limiting  the  city's  tax  power 
goes  into  effect.  Then  the  tax  is  reduced  to 
one  per  cent.  But  it  still  stays  on  the  theatres. 

So  if  you're  a  New  Orleans  moviegoer  after 
July  29  you'll  pay  as  follows  on  tickets  for 
what  E.  V.  Richards,  Manny  Jacobs,  and  scores 
of  other  exhibitors  fondly  hope  is  your  favorite 
amusement :  20  per  cent  federal  tax ;  two  per 
cent  state  tax;  one  per  cent  city  sales  tax  .  .  . 
and  one  per  cent  city  amusement  tax.  Total 
24  per  cent.  Anyway  that's  the  way  it  looks 
right  now. 


Alexander  Bonus 

President  J.  Don  Alexander  of  Alexander 
Film  Company  this  week  announced  from  head- 
quarters at  Colorado  Springs,  that  the  company 
had  paid  $46,000  in  profit-sharing  bonuses  to 
its  salaried  employes  on  the  basis  of  length  of 
service,  merit  and  base  pay.  The  firm  produces 
and  distributes  ad  films. 


to  eliminate  the  difficulty  that  might  arise  where 
National  Allied  and  Theatre  Owners  of  Amer- 
ica both  had  units,  his  company  was  willing 
to  have  two  sets  of  conciliation  boards,  one 
for  each  group  of  exhibitors. 

"We  are  willing  to  have  two  conciliation 
boards,"  he  declared.  "Naturally  we  don't 
prefer  that,  but  because  the  Allied  and  TOA 
crowd  don't  get  along  too  well,  there  might  be 
fights  on  the  conciliation  board." 

As  Smith  revealed  20th-Fox's  willingness  to 
broaden  its  system  to  avoid  intra-exhibitor  dif- 
ficulties, Berger  from  Minneapolis  expressed 
the  hope  that  other  distributors  would  estab- 
lish a  similar  plan  so  that  "grievances  against 
all  companies  can  be  adjusted  through  this  com- 
mittee. Only  thus,"  he  said,  "can  we  call  a 
halt  to  controversy  and  to  expensive  and  time- 
consuming  litigation." 

Peace  Pipe 

The  fiery  Berger,  however,  made  it  plain  that 
though  he  was  willing"  to  smoke  the  pipe  of 
peace  at  the  coriciliation  table,  he  had  not  put 
aside  his  "big  stick."  He  declared  that  it  was 
"still  standing  over  in  the  corner  at  a  decent 
distance  from  the  conference  tables,"  to  be  put 
into  use  if  conciliation  failed.  He  added,  how- 
ever, that  the  Smithberger  plan  should  get  a 
fair  trial. 


New  Compensation  Aid 
Will  Affect  Mo.  Theatres 

Missouri's  amended  Workmen's  Compensa- 
tion Act,  insofar  as  it  affects  theatres  when  it 
goes  into  effect  July  18,  eliminates  the  former 
$3,600  maximum  average  earning  provision  and 
raises  minimum  salaries  from  $8  to  $25  weekly, 
reports  from  St.  Louis  said  this  week.  In  cases 
of  disability  the  worker  would  receive  from  $8 
to  $25  weekly  for  300  weeks  and  thereafter  25 
per  cent  of  his  annual  earnings  for  life,  ranging" 
from  $8  to  $18  weekly. 


Abeles  Named  Warner 
Head  in  Great  Britain 

Arthur  S.  Abeles,  Jr.,  Tuesday  was  appointed 
to  succeed  Max  Milder  as  managing  director  for 
Warner  Bros,  in  England,  President  Harry  M. 
Warner  announced.  The  company  expressed 
"sincere  regret"  in  accepting  Milder's  resigna- 
tion which  was  given  because  of  ill  health, 
Warner  stated.  At  the  same  time  he  announced 
appointment  of  Charles  F.  Stack  as  general 
British  sales  manager  to  replace  J.  Walton 
Brown,  retired. 


Willing,  But 

George  Vallos,  DeKalb,  111.,  exhibitor, 
is  one  showman  who  is  ready  and  v/ill- 
ing  to  pay  $1,500  a  year  for  his  theatre 
license.  In  fact,  DeKalb  offered  volun- 
tarily to  raise  it  from  the  $50  he  pays 
now  instead — and  the  "instead"  is  the 
nub  of  it  boys — of  the  four  per  cent  ad- 
mission tax  which  the  city  council  re- 
cently slapped  on  amusement  admissions 
in  DeKalb.  So  far,  the  council  has  ex- 
pressed no  enthusiasm  over  the  sugges- 
tion. Vallos  is  also  demanding  improved 
clearances  and  threatens  that  if  he  is  not 
allowed  to  follow  the  Paramount  at  El- 
gin, 111.,  he'll  go  to  the  court  house  about 
it. 


Once  'Round  the  Clock 

Possibility  that  the  state's  power 
shortage  might  extend  California's  day- 
light saving  time  beyond  Sept.  25  when 
the  remainder  of  the  nation  switches 
the  clock  back  to  normal  time,  was  wor- 
rying exhibitors  in  the  San  Francisco 
area  this  week.  Gov.  Earl  Warren  has 
indicated  a  return  to  regular  time  on  that 
date  otherwise,  a  fact  which  does  not 
make  exhibitors  happy  since  they  con- 
ducted two  surveys  on  the  present  power 
situation  in  the  hope  of  setting  the 
clock  back  before  Sept.  25. 

TOA,  Ampa  Meet 
On  Public  Relations 

Whether  the  Theatre  Owiiers  of  America 
and  the  Associated  Motion  Picture  Advertisers 
can  get  together  to  work  on  an  industry  public 
relations  program  continued  to  be  discussed  in 
New  York  this  week  following  conferences 
Thursday  between  TOA  executives  and  Ampa 
President  Max  Youngstein. 

The  conversations  were  said  to  be  exploratory 
in  nature  with  TOA  willing  to  have  Ampa 
cooperation.  Youngstein  reportedly  pointed  out 
that  the  members  of  Ampa,  who  are  also  the 
exploitation  heads  of  many  major  distributors, 
could  enlist  the  aid  of  the  majors'  field  men  to 
work  with  exhibitors  on  the  local  aspects  of 
the  program  and  that  the  majors'  ad  shops,  as 
well  as  their  advertising  and  publicity  per- 
sonnel, could  be  used  to  work  out  ideas,  ma- 
terial, news  stories  and  the  like. 


Sears,  Hughes  to  Talk 
On  Release  Shifts 

United  Artists  President  Grad  Sears  was 
scheduled  to  talk  to  Howard  Hughes  this  week 
about  the  possibility  that  RKO  would  release 
"Mad  Wednesday"  and  "Vendetta,"  the  two 
Hughes  films  which  were  to  be  distribtued  by 
United  Artists. 

Hughes  reportedly  wants  to  take  the  two  films 
to  his  new  association  and  a  United  Artists 
spokesman  in  Hollywood  even  declared  therre 
was  a  possibility  that  future  release  of  "The 
.  Outlaw"  would  be  undertaken  by  RKO. 


Paramount  Sets  7 
For  Last  Quarter 

Paramount  Distribution  Vice-President 
Charles  Reagan  announced  the  following  seven 
productions  for  release  during  the  final  quarter 
of  1948: 

Sept.  24 — "Sorry  Wrong  Number"  ;  Oct.  8 — ■ 
"Isn't  It  Romantic" ;  .  Oct.  22— "Night  Has  a 
Thousand  Eyes" ;  Nov.  8 — "Sealed  Verdict" ; 
Nov.  19— "The  Tatlock  Millions";  Dec.  3— 
"Disaster" ;  Dec.  24 — Bob  Hope  in  "The  Pale- 
face." 


No,  No,  Ninotcha 

MGM  has  pulled  "Ninotcha"  from  release  in 
tiTe  western  territory,  Salt  Lake  City  reports. 


Film  Classics  Sets 
Worldwide  Meeting 

Film  Classics,  which  recently  added  the  30th 
exchange  to  its  sales  setup,  has  set  a  worldwide 
sales  meeting  to  bring  its  sales  force  together 
in  New  York  at  the  Hotel  Astor  from  July  30 
to  .\ug.  1,  President  Joseph  Bernhard  and  Dis- 
tribution Vice-President  B.  G.  Kranze  an- 
nounced this  week.  Kranze  will  preside. 


JULY^ 


^A/e're  mighty  proud  of  the  brand  new  industry  record  for  activity  Universal- 
International  has  lined  up  for  July.  There'll  be  four  action -packed  world 
premieres  of  four  fine  U-l  pictures  built  strictly  for  box  -  office  —  "Tap 
Roots/'  "Man-Eater  of  Kumaon,"  "Feudin',  Fussm'  and  A-Fightin''  and 
"Mr.  Peabody  and  the  Mermaid." 

Such  activity  calls  for  a  maximum  of  promotion  power,  so  we've  built  up 
our  staff  and  put  on  a  special  field  force  to  campaign  these  pictures  in  a 
manner  that  will  guarantee  you  tremendous  national  publicity  penetra- 
tion as  well  as  pre-tested  promotions  to  cash  in  on  when  you  play  these 
attractions. 

There'//  be  no  %vimmeT  doldrums  this  year  for  U-l 
exhibitors  I  Just  turn  the  page  and  you'//  fmd 
four  solid  reasons  why  you  always ...  ^ 


Starring 


SABU  - JOANNE  PAGE 


AS  "NARAIN" 


and 


AS  "UU" 


WENDELL  COREY 

AS  THE  HUNTER 

«^  MORRIS  CARNOVSKY 


Based  on  the  Book  "MAN  EATCRS  OF  KUMAON"  by  JIM  CORBETT    Screenplay  by  JEANNE  BARTLETT  and  LEWIS  MELTZER    Adaptation  by  RICHARD  G.  HUBLER  and  ALDEN  NASH 


Directed  by 


BYRON  HASl.«JONiySHAFF. 


In  association 


.« FRANK  P.  HOSENBERG 


A  UNIVmAL 
INmNATIONAL 
mtASt 


Universal- 
International 
presents 


mm  owmoa 

MA  H  PA  KETTLE  OF  "THE  EGG  AND  I" 

MARJORIEMAIN 
PERCr  KILBRIDE 


The  Tri-State  Circuit  gets  this  one,  teeing 
off  in  Des  Moines  and  Omaha  on  July  8 
with  fun,  hilarity  and  plenty  of  space- 
grabbing  stunts  surrounding  personal  ap- 
pearances by  Marjorie  Main,  Penny  Ed- 
wards and  Joe  Besser. 

Watch  the  grosses  on  this  one  as  it  plays 
the  circuit  in  Sioux  City,  Waterloo,  Grand 
Rapids,  Davenport,  Rock  Island  and  Mo- 
line  and  then  continues  on  to  Minneapolis, 
Milwaukee,  Indianapolis  and  all  around 
the  Mid-West. 


with  PENNY  EDWARDS  •  JOE  BESSER 

Screenplay  by  D.  D.  BEAUCHAMP  from  his  Collier's  Masazine  Story 
Directed  by  GEORGE  SHERMAN  •  Produced  by  LEONARD  GOLDSTEIN 


"^1 


-gillie 

Timed  to  share  headlines  with  the  Demo-< 
cratic  National  Convention,  "Tap  Roots"  pre- 
mieres at  the  Goldman  Theatre  in  spotlighted 
Philadelphia  on  July  14,  spearheading  day- 
and-date  regional  kick-offs  in  Atlantic  City, 
Ailentown,  Bethlehem,  Harrisburg,  Reading, 
Ocean  City,  Easton,  Lancaster,  York  and  Wil- 
mington. 

Hollywood  stars  brought  in  from  the  studio 
for  personal  appearances!  Full  page  newspaper 
ads  and  complete  outdoor  coverage!  National 
radio  hook-ups  including  ABC's  "Go  for  the 
House,"  NBC's  "Supper  Club"  show  and  Mu- 
tuat's  "Heart's  Desire"  program!  Comprehen- 
sive national  magazine  and  newspaper  co- 
operative ad  tie-ups  yvith  Chesterfield,  General 
Electric  and  Lux! 

More  than  a  thousand  newspaper,  radio  and 
television  reporters  and  commentators  cover- 
ing the  Convention  will  have  their  eyes — and 
their  pencils — on  "Tap  Roots." 


UNIVERSAL-INTERNATIONAL  presents 


WILLIAM  POWELL  ANN  BLYTH 

in  NUNNALLY  JOHNSON'S 


IRENE  HERVEY 
ANDREA  KING 
CLINTON  SUNDBERG  '"^ 

totenpliy  b)  NUNNALiy  lOHNSON 
'  From  the  novef  "Peabody's  Mermaid" 
by  Guy  and  Constance  Jones 

Difecteti  by 

IRVING  PICHEL 

^Delate  Producer,  Gene  Fowler,  Ir. 


Lots  of  publicity  will  be  garnered  in  Atlantic  City  when  the 
judges  select  the  "Mermaid  of  the  Year"  as  the  wind-up  of 
activities  for  the  world  premiere  of  "Mr.  Peabody  and  the 
Mermaid"  at  the  Hollywood  Theatre  on  July  28.  Full  national 
network  coverage  is  pre-selling  this  picture  to  millions  of  radio 
listeners  via  such  programs  as  the  CBS  "House  Party"  show 
to  find  the  "most  unusual  fish  story";  Mutual's  "Bride  and 
Groom*'  program  to  select  "the  ideal  honeymoon  couple"; 
and  Mutual's  "Queen  for  a  Day"  program  to  crown  a  "Mer- 
maid Bathing  Queen." 


14 


SHOWMIEN'S  TRADE  REVIEW,  July  10,  1948 


Planes  Prove 
For  Telecasts, 

Eliminating  Cable  System 
May  Speed  Spread  of  l^ideo 


uccessiul  As  Relay  Stations 
Westinghouse  Announces 


Won't  Talk 


Paramount  Wednesday  had  no  comment  to  make  on  the  report  that  it  had  paid 
the  20th  Century  Sporting  Club  a  sum  between  $1.33  and  $1.50  a  seat  for  the  privilege 
of  broadcasting  the  Louis- Waicott  fight.  Informed  sources  said  the  $1.33  figure  was 
more  nearly  correct  for  both  the  Param^ount  and  the  Fox  in  Philadelphia. 

Paramount  also  refused  to  say  what  its  plan  were  in  connection  with  the  National 
Democratic  convention.  The  company  had  been  warned  by  the  Television  Broad- 
casters' pool  comhiittee  on  the  convention  that  it  would  protect  its  rights  on  the 
convention  and  the  inference  was  that  Paramount  had  been  told  not  to  try  the  same 
stunt  it  did  on  the  Republican  convention  when  it  broadcast  the  Dewey  acceptance 
speech. 


Fox  First  in  Midwest  to  Seek 
Permit  for  Theatre  Television 


fo  Theatres 

By  AARON  NADELL 

Completion  of  successful  experiments  by 
Westinghouse  Electric  Corporation  holds  out 
tlie  promise  that  television  may  be  brought  to 
78  per  cent  of  the  American  people  in  the  very 
near  future,  without  the  delay  anticipated  for 
laying  coaxial  cable  or  building  hundreds  of 
video  relay  stations. 

The  experiments  consisted  of  telecasts  from 
an  airplane  flying  25,000  feet  above  Pittsburgh. 
Clear  reception  was  reported  over  a  five-hundred 
mile  circle  stretching  from  Youngstown,  Ohio, 
to  Long  Island,  New  York.  The  power  needed 
was  negligible,  Westinghouse  asserts — a  one 
kilowatt  transmitter  for  a  circle  five  hundred 
miles  in  diameter. 

The  system,  while  planned  at  present  almost 
exclusively  for  home  television  reception,  could 
also  be  used  to  link  up  theatre  video  networks 
in  different  cities,  engineers  said,  though  its 
use  there  might  be  uneconomic  in  some  in- 
stances. It  does  present  the  exhibitor  with 
the  problem  that  he  can  get  television  compe- 
tition in  his  own  community  much  more  quick- 
ly than  he  anticipated. 

Uses  14  Planes 

According  to  present  plans,  fourteen  planes 
will  be  used  to  cover  51  per  cent  of  the  coun- 
try's area,  and  78  per  cent  of  its  population. 
Programs,  originating  in  a  studio  on  the  ground, 
will  be  beamed  to  the  nearest  plane  by  an  ultra- 
short wave  frequency  similar  to  those  used  for 
radar,  and  thence  from  plane  to  plane.  Each 
plane  will  also  broadcast  the  program  to  the 
ground  area   immediately  below  itself. 

To  achieve  the  same  coverage  by  means  of 
equipment  located  on  the  ground  would  re- 
quire hundreds  of  broadcasting  stations,  and 
either  hundreds  of  radio  relays  or  thousands  of 
miles  of  coaxial  cable.  All  this  is  expected  to 
take  many  years  to  build  and  install,  while 
communities  throughout  the  country  wait  for 
television  service.  Fourteen  planes,  Westing- 
house calculates,  can  give  the  nation  television 
service  almost  immediately. 

The  reason  planes  are  so  very  much  more 
efficient  is  that  each  one,  flying  at  a  height  of 
25,000  feet,  is  in  efl^ect  a  transmitting  tower 
four  miles  tall.  Television  frequencies,  unlike 
those  used  for  ordinary  radio,  refuse  to  follow 
the  curvature  of  the  earth.  Hence  a  transmit- 
ting tower  cannot  deliver  a  television  program 
to  points  beyond  its  own  horizon,  and  how  far 
off  that  horizon  is  depends  on  the  height  of 
the  tower. 

Current  plans  call  for  using  Glenn  L.  Martin 
planes,  each  carrying  7,000  pounds  of  equipment 
and  nine  men.  Each  plane  would  have  its  own 
fixed  station  in  the  air  which  it  would  hold  by 
flying  at  low  speed  in  a  very  small  circle. 

Flights  Planned 

The  first  fourteen  planes  are  expected  to  fly 
over  New  York ;  Pittsburgh  ;  Chicago  ;  Kansas 
City ;  Sacramento,  Calif. ;  Portland,  Ore. ;  Dur- 
ham, N.  C. ;  Atlanta ;  Memphis,  and  Dallas. 
Each  plane,  it  is  planned,  will  carry  four  trans- 
mitters, and  supply  a  choice  of  four  programs 
to  the  city  below  and  the  250-mile  radius 
around  it. 

The  Westinghouse-Glenn  Martin  system  has 
been  named  "Stratovision." 


First  theatre  application  for  a  television  chan- 
nel in  the  midwest  came  this  week  as  Fox 
Midwest  and  20th  Century-Fox  joined  hands  to 
petition  the  Federal  Communications  Commis- 
sion for  Channel  9,  one  of  the  three  unassigned 
channels  of  the  four  allotted  Kansas  City. 

There  are  already  five  applications  for  these 
channels;  the  fourth  has  already  been  granted 
the  Kansas  City  Star  outlet,  WD.\F. 

Fox  Midwest,  an  affiliate  of  National  The- 
atres, operates  about  125  houses  in  Missouri, 
Kansas,  Illinois,  Iowa  and  Nebraska. 

Under  FCC  regulations,  any  one  company 
may  hold  licenses  to  channels  in  five  cities. 
Twentieth-Fox  already  has  applied  for  licenses 
in  Seattle,  Boston  and  San  Francisco. 

FCC  Holds  Hearing 

In  connection  with  the  San  Francisco  ap- 
plication, the  FCC  held  hearings  in  Washing- 
ton this  week  and  President  Spyros  Skouras  ex- 
pressed regret  to  the  committee  that  the  com- 
pany had  withdrawn  in  1945-46  its  applications 
for  channels  in  New  York,  Boston  and  Los 
Angeles.  Skouras  said  the  withdrawal  was 
based  on  doubt  at  the  time  whether  television 
was  economic  ancl  indicated  that  experience  had 
changed  his  mind  and  that  he  now  felt  it  was 
a  good  thing  to  be  in  on. 

He  also  declared  that  20th-Fox  product  would 
not  be  made  available  to  video  until  it  had 
exhausted  its  theatre  playing  possibilities. 

Whether  the  FCC  will  be  guided  by  the  fact 
that  20th-Fox  is  involved  in  anti-trust  litigation 
in  granting  the  license  continued  unanswered 
this  week.  The  report  on  this  litigation  was 
read  into  the  record  of  the  FCC  hearing,  a 
move  which  somewhat  strengthened  belief  in 
some  quarters  that  such  litigation  might  be 
taken  into  account. 

Charles  Skouras,  president  of  National  The- 
atres, told  the  FCC  that  large  screen  televi- 


Sues  on  Video 

Suit  for  $100,000  was  filed  in  Los  An- 
geles this  week  against  Paramount's  Sta- 
tion KTLA  by  Kenneth  Harlan,  former 
movie  star,  now  an  agent,  because  the 
station  had  telecast  "The  Eagle 
Screams,"  an  old  film  in  which  he  starred. 
Harlan  claims  he  was  not  paid  for  the 
television  use  of  this  film  and  that  it 
damages  him  professionally.  This  is  the 
first  known  suit  of  such  a  nature,  though 
similar  suits  have  been  discussed  in  this 
area. 


sion  in  theatres  was  insurance  against  loss  when 
major  prize  fights  or  other  special  events  take 
place.  The  Louis-Walcott  fight  meant  a  drop 
of  25  per  cent  in  theatre  attendance,  Skouras 
said. 

Hearing  on  the  20th-Fox  San  Francisco 
application  and  that  of  Paramount  in  the  same 
city  closed  before  the  FCC  this  week.  Each 
company  seeks  one  of  the  two  remaining  un- 
assigned video  channels  in  that  city.  The  rec- 
ord of  the  anti-trust  suit  against  Paramount 
was  also  read  into  the  record,  which  again 
strengthened  the  impression  of  possible  dis- 
qualification against  majors  seeking  television 
outlets  because  of  anti-trust  actions. 

Fight  Video  Films 
With  Sense — Lachman 

{Continued  from  Page  9) 

"Yanks  Ahoy,"  "Flying  with  Music,"  "Niagara 
Falls,"  "Calaboose,"  "Hayfoot,"  "Miss  Polly," 
"Fall  In,"  "Dudes  Are  Pretty  People,"  "About 
Face,"  "Prairie  Chicken,"  "Thanks  a  Million," 
"The  Furious  Phoney,"  "The  Double  Cross 
Fool,"  "Merrily  We  Live,"  "Two  Mugs  from 
Brooklyn,"  "Kelly  the  Second,"  "Our  Rela- 
tions," "Captain  Caution,"  "Captain  Fury," 
"The  Housekeeper's  Daughter,"  "There  Goes 
My  Heart,"  "One  Million  B.C.,"  "Broadway, 
Ltd.,"  "Of  Mice  and  Men,"  "Saps  at  Sea," 
"Roadshow,"  "Zenobia,"  "Burlesque  on  Car- 
men," "Ail-American  Coed." 

The  Laurel  and  Hardy  comedies  are  "Pardon 
Us,"  "Bohemian  Girl,"  "Way  Out  West," 
"Sons  of  the  Desert,"  "Pack  Up  Your 
Troubles,"  "Blockheads,"  "Swiss  Miss." 

The  present  WPIX  deal  differs  from  an 
earlier  contract  with  Sir  Alexander  Korda  in 
that  it  limits  the  showings  to  the  New  York 
area.  The  Korda  deal  gave  WPIX  all  video 
rights  for  one  year  and  permits  it  to  resell 
them  to  other  stations. 


Establish  Video 
Production  Committee 

Establishment  of  a  production  committee  to 
go  into  problems  of  motion  picture  production 
for  television  was  announced  by  the  National 
Television  Film  Council  this  week  by  Chairman 
Melvin  L.  Gold.  The  committee  consists  of 
Chairman  Jack  Glenn,  Gene  Martel,  Joseph 
Josephson,  Nathan  Zucker,  Fred  Rosen  and 
Henry  Morley. 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 

In  Explanation 

(Continued  from  Page  8) 

hibit  the  picture  himself  or  he  may  authorize 
others  to  do  so  pursuant  to  a  Hcense  upon 
lawful  terms  and  conditions.  In  licensing  the 
exhibition  of  a  film  he  may  fix  the  place  of 
exhibition  of  such  film  and  the  time  thereof 
and  include  other  lawful  terms  and  conditions 
in  the  license.  Although  a  license  agreement 
in  itself  may  be  lawful,  it  may  not  be  used  for 
an  unlawful  purpose  to  accomplish  the  objects 
of  a  combination  or  conspiracy." 

"Each  defendant  had  the  right  to  have  its 
product  played  off  in  its  own  way  insofar  as 
it  did  not  violate  the  law." 

"Refusal  to  sell  plantiffs  its  top  pictures  is 
not  in  and  of  itself  and  without  anything  else, 
proof  of  conspiracy.  .  ." 

"If  you  conclude  from  the  evidence  that 
Paramount  .  .  .  RKO  .  .  .  20th  Century-Fox  .  .  . 
each  refused  to  license  all  or  part  of  its  fea- 
ture films  for  distribution  in  the  plaintiff's 
National  Theatre  because  of  sound  business 
reason  and  that  such  refusal  was  not  the  result 
of  a  combination  or  conspiracy  in  violation  of 
the  anti-trust  laws,  then  even  though  you  find 
the  plaintiffs  suffered  a  financial  loss  by  reason 
of  the  plaintiffs'  inability  to  license  such  prod- 
uct, your  verdict  must  be  for  the  defendants." 

"If  you  find  that  any  groups  of  the  dis- 
tributor defendants  have  conspired  or  agreed 
with  each  other  to  maintain  an  unfair  system 
of  runs  and  clearance  in  the  City  of  Louisville 
.  .  .  such  conduct  is  illegal  and  is  a  violation 
of  the  anti-trust  law." 


Importei  Asks  Advice 
On  Fail  Play 

(Continued  from  Page  9) 

American  trade  agencies  recently  have  completed 
a  survey  of  the  potentialities  of  that  field. 

Holstrom  stressed  the  fact  that  he  was  eager 
to  keep  his  American  sales  from  competing  un- 
fairly with  established  exhibitors  and  as  a  pre- 
lude to  this  had  started  conversations  on  the 
subject  with  the  Theatre  Owners  of  America. 

There  are  500  16-mm.  theatres  in  the  United 
States  which  could  offer  him  a  market,  he  said, 
and  in  addition  he  plans  to  sell  non-theatrical 
accounts,  such  as  schools  and  hospitals. 

In  television,  he  feels,  "there  are  possibilities," 
adding,  "if  there  is  anything  to  do  in  television 
these  films  will  do  it."  Some  change  in  the 
films  will  be  necessary  for  the  video  market, 
he  said,  adding,  "You  have  to  make  changes ; 
you  have  to  eliminate  most  of  the  long  shots." 

Further,  he  thinks  the  shorts,  rather  than  the 
features,  will  be  television's  meat.  The  language 
differences  can  be  obviated  through  narration, 
he  claims,  a  form  which  is  especially  adapted  to 
the  shorts,  since  most  of  them  were  originally 
made  for  narrative  accompaniment.  He  does  not 
envision  dubbing  of  any  of  his  product  and  the 
features  will  be  offered  with  titles. 


What.  No  Guitars? 

Hawaii  will  get  its  first  Drive-In 
shortly  when  E.  I.  Parker  and  Elmer 
Davis'  Consolidated  Amusement  Com- 
pany constructs  a  900-car  outdoorer  in 
Honolulu.  The  new  project  will  have 
moonlight  floodlighting,  lighted  aisles 
and  hard-surface  ramps.  All  construc- 
tion will  be  of  concrete  or  steel.  George 
Peterson  will  build.  R.  M.  Towill  of 
Honolulu  will  be  resident  engineer. 


48  Shorts  ior  MGM 

MGM  will  continue  to  use  its  shorts 
production  to  develop  talent  and  tech- 
niques, Sales  Vice-President  William  F. 
Rodgers  declared  Tuesday  as  he  an- 
nounced a  1948-49  program  of  48  shorts, 
together  with  104  issues  of  the  semi- 
weekly  News  of  the  Day. 

The  program  follows:  16  Technicolor 
cartoons  (including  the  Tom  and  Jerrys)  ; 
10  Pete  Smiths;  six  John  Nesbitt  Passing 
Parades;  eight  Fitzpatrick  Traveltalks  in 
Technicolor;  four  "Gold  Medal"  Reprints 
in  Technicolor — all  one  reelers,  and  four 
two-reel  specials. 


New  Threat  to  European 
Market  Checked  by  SMPE 

A  possible  new  threat  to  the  European  mar- 
ket for  American  films  is  being  actively  in- 
vestigated by  the  Society  of  Motion  Picture 
Engineers  which  is  seeking  to  learn  the  exact 
impression  made  upon  listeners  when  film  is 
run  at  the  rate  of  25  frames  per  second  instead 
of  the  standard  24  frames  per  second. 

All  motion  picture  lilm  in  Czechoslovakia 
began  running  at  the  rate  of  25  frames  per 
second  on  July  1st.  Further,  that  country's 
Filmovy  Tcchnicky  Sbor  (Film  Engineering 
Committee)  is  inquiring  into  the  desirability 
of  internationalizing  the  new  standard.  The 
purpose  is  to  synchronize  projection  frequency 
with  the  50-cycle  power  lines  common  in 
Europe. 

The  change  will  raise  the  pitch  of  any  sound 
recorded  at  the  American  standard  of  24  frames 
per  second.  The  SMPE  is  checking  into  the 
question  of  whether  the  change  will  be  so  seri- 
ously objectionable  to  auditors  as  to  reduce 
the  European  market  for  American  films. 

Prints  Reody  on  1st 
Industry  Documentary 

Prints  of  "This  Theatre  and  You,"  first  of  th; 
industry  documentary  shorts,  have  been  com- 
pleted and  shipped  to  Washington  and  New 
York,  Hollywood  reported  Wednesday.  Gordon 
Hollingshead  and  Warner  Bros,  made  it. 


Calendar 

JULY 

20-21,  final  organization  meeting,  Mid-Central  Allied 
Theatre  Owners,  Sheraton  (formerly  Coronado)  Hotel, 
St.  Louis. 

24,  Memphis  Variety  Club  picnic,  Memphis. 

26-  28,  midsummer  meeting,  Associated  Theatre 
Owners  of  Indiana,  French  Lick  Hotel,  French  Lick 
Springs,  Ind. 

30-Aug.  1,  Film  Classics  w  mid-wide  sales  meet. 
Hotel  Astor,  Xew  York. 

AUGUST 

3,  North  Central  Allied  regional,  Fargo,  N.  D. 

4,  North  Central  Allied  Regional,  Devil's  Lake,  N.  D. 
30-Sept.  1,  convention.  Allied  Theatres  of  Michigan, 

Inc.,  Book-Cadillac  Hotel,  Detroit. 

SEPTEMBER 

14,  15,  convention,  Independent  Theatre  Owners  of 
Ohio,  Deshler-Wallick  Hotel,  Columbus,  O. 

24-25,  convention.  Theatre  Owners  of  America. 
Drake  Hotel,  Chicago. 

28-  30,  joint  convention.  Theatre  Equipment  Dealers 
Protective  Ass'n  and  Theatre  Equipment  Supply  Manu- 
facturers Ass'n,  Hotel  Jefferson,  St.  Louis. 

OCTOBER 

17,  ninth  annual  dinner  dance.  Motion  Picture 
Hookers  Club,  Hotel  Commodore,  New  York. 

NOVEMBER 

1-2,  convention.  Allied  Theatre  Owners  of  Texas, 
Dallas. 

27-  28,   fall  board  meeting  of  National  Allied,  New 

Orleans. 

29-  Dec.  1,  annual  convention.  National  Allied,  New 
Orleans. 


15 

Hope,  But  No  Progress 
On  British  Quota 

Though  sources  in  the  United  States  were 
optimistic,  no  solution  to  the  British  quota 
difficulties  for  American  films  was  in  sight  late 
this  week. 

Parliamentary  approval  in  London  makes  it 
more  unlikely  that  the  British  Board  of  Trade 
will  back  down,  some  sources  claimed,  and  as 
yet  the  U.  S.  Embassy  at  London  has  not  inade 
its  report  to  the  State  Department. 

The  reported  feeling  of  optimism  in  home 
office  circles  probably  was  based  on  the  fact 
that  independent  exhibitors  in  Britain  are  up  in 
arms  against  the  quota  and  Rank  playing  terms, 
and  some  2,600  have  reportedy  petitioned  Parlia- 
ment for  quota  exemptions. 

Further  indication  that  the  matter  was  hope- 
fully looked  at  in  New  York  was  seen  last 
week  as  directors  of  the  Motion  Picture  Export 
Association,  in  association  with  the  Society  of 
Independent  Motion  Picture  Producers,  nomi- 
nated F.  W.  Allport,  MPAA  London  repre- 
sentative, and  T.  Chris,  London  representative 
of  the  Bank  of  America,  to  the  control  committee 
which  will  supervise  the  Anglo-American  ad 
valorem  agreement.  John  J.  McCarthy,  tem- 
porary member  of  the  committee,  will  retire 
and  return  to  the  United  States  to  become  Ger- 
ald Mayer's  assistant. 


Los  Angeles  Cameramen 
Boycott  British  Films 

Decision  to  boycott  all  British  pictures  unless 
Britain's  quota  law  was  revised  before  next 
month's  convention  of  the  International  Alliance 
of  Theatrical  Stage  Employes  in  Cleveland  was 
reached  in  Los  Angeles  this  week  by  Local 
659,  a  cameraman's  unit. 

This  move  by  the  Los  Angeles  cameramen's 
local  may  foreshadow  a  national  move  within 
the  lATSE,  west  coast  sources  said.  Whether 
such  a  move  would  extend  to  refusal  by  pro- 
jectionists to  show  British  product  was  con- 
sidered extremely  unlikely. 


British  Appoint  2 

R.  G.  Somervell  and  P.  S.  Milner  Barry 
have  been  appointed  to  the  Control  Committee 
interpreting  the  Anglo-American  agreement  to 
represent  Britain.  Somervell  is  from  the  British 
Beard  of  Trade,  Milner  from  the  Treasury. 


20th-Fox  Will  Handle 
'Israel  Reborn' 

Twentieth  Century-Fox  will  handle  the  physi- 
cal distribution  of  Norman  Lourie  and  Joseph 
Krumgold's  one-reeler,  "Israel  Reborn,"  it  was 
announced  this  week  by  20th-Fox  General  Sales 
Manager  Andy  W.  Smith,  Jr.  The  picture 
deals  with  the  birth  of  Israel. 


'Babe  Ruth'  Opens 
July  26  in  New  York 

Allied  Artists'  "The  Babe  Ruth  Story"  will 
open  at  the  Astor  Theatre  in  New  York  on 
July  26,  upon  conclusion  of  the  run  of  the  RKO- 
Walt  Disney  "Melody  Time,"  Lou  Lifton,  ad 
and  publicity  director  for  Monogram  and  .\llied 
Artists,  announced  Wednesday. 


B&K  Forms  New  Unit 

Balaban  and  Katz  Treasurer  John  Balaban, 
Comptroller  Elmer  Upton  and  Attorney  Arthur 
Goldberg  have  incorporated  the  Rio  Theatre 
Corporation  to  operate  the  Rio  at  Chicago 
Heights,  111. 


P 

I  Here's  the  ad  that  opened 
1    ?h\\a66\ph\a's  all-out 

newspaper  campaign  .  .  . 

with   a  day-after-da 


r 


n  a  aay-after-day 
build-up  to  powerful  full- 
page   blasts   on  world 
'emiere  day. 


Br  i„  being  the  Co"^;„C„dng  PW>»- 

■  tap        pRT/llNMENT  •  •  jh 

haven  ts^*' 

forget  the  date- 


^^^^ 


On  July  14th,  Philadelphia  will  thrill  to  two  great  events.  Sharing  the  excitement  of  the 
Democratic  National  Convention,  Walter  Wanger's  Technicolor  triumph,  "Tap  Roots,"  will  have  its 
gala  World  Premiere  at  the  Goldman  Theatre,  with  day-and-date  premieres  throughout  the  territory. 

Personal  appearances  by  a  Hollywood  cavalcade,  headed  by  Van  Hef  lin,  Julie  London,  Boris 
Karloff  and  Richard  Long,  will  launch  Philadelphia's  most  important  motion  picture  event  in  many 
years. 

A  thousand^eading  correspondents  of  the  nation's  press  and  radio,  covering  the  Convention, 
will  attend  a  special  midnight  preview  of  "Tap  Roots" . .  .  Top  national  radio  programs  will  salute  "Tap 
Roots"  over  ABC,  CBS  and  Mutual  networks . . .  Full  page  national  magazine  and  newspaper  ad  tie-ups 
with  Chesterfield,  General  Electric  and  Lux  have  been  timed  for  the  premiere. 

It  all  adds  up  to  tremendous  selling  power  for  "Tap  Roots"  when  it  plays  your  house  I 

Compared  with  ''G.WXW  by  Trade  Press! 


Front-paged  in  MOTION  PICTURE  DAILY:  "One  for  the 
money— and  plenty  of  it.  A  big  show  handled  in  a  big 
way,  this  attraction  is  one  of  the  most  ambitious  since 
'Gone  With  the  Wind.'  Handled  with  scope  and  sweep . . . . 
to  entertain  and  hold  audiences  in  substantial  number." 

• 

Featured  in  FILM  DAILY:  "Should  attract  a  large  audi- 
ence. Grand  scale  stuff  in  fine  Technicolor  that  pulsates 
with  action.  Powerful ..  .told  with  sweep  and  vigor. 
More  than  fair  comparison  with  'Gone  With  the  Wind.' " 

• 

MOTION  PICTURE  HERALD:  "Top  grade.  Solid  mer- 
chandise, commercially.  Excellent.  Not  since  'Gone 
With  the  Wind'  has  Hollywood  dealt  with  the  Civil 
War  theme  to  such  dramatic  and  pictorial  advantage." 


SHOWMEN'S  TRADE  REVIEW:  "Tap  Roots'  is  the 
essence  of  screen  entertainment.  One  of  the  biggest 
pictures  of  the  year.  Done  on  a  grand  scale... a  real 
spectacle  that  justly  deserves  the  adjectives  'big.' 
Audiences  will  remember  it  a  long  time." 

BOXOFFICE:  "Should  result  in  top  takes  in  all  bookings. 
Sure  to  please.  Plenty  of  red  meat  for  disciples  of  both 
torrid  romance  and  hard-hitting  action." 

VARIETY:  "High  romance,  color  tensing,  sex  implica- 
tions and  broad  action  will  give  it  ticket-window 
attention." 

THE  EXHIBITOR:  "Top  notch.  Should  do  well  at  box- 
off  ices  throughout  the  country/' 


WALTER  WANGER  Presents 


VAN  HEFLIN  •  SUSAN  HAYWA 
TAP  ROOTS  »'o  «»y1edUcj&r 

with  BORIS  KARLOFF  •  JULIE  LONDON   •  WARD  BOND  '   RICHARD  LONG 

Andlntroducing  WHITFIELD  CONNOR 

Screenplay  by  ALAN  LE  MAY  •  Additional  Dialogue  by  LIONEL  WIG6AM  •  From  the  Novel  by  JAMES  STREET 
Directed  by  GEORGE   MARSHALL      .      Produced  by  WALTER  WANGER  PICTURES,  In- 

.V     A  GEORGE  MARSHALL  PRODUCTION    •    A  U N I V E RSAL- 1 NTE RN ATIO N AL  R ELEASE 


18 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


Theatre  Management « 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management* 

SOME  FACTS  ON  SCREEN  ADVERTISING 

By  Jack  Jackson 


Vague  recollections  from  the  tj-pe-darkened  past  bring  visions  of  my  having  at  some  previous 
date  sent  my  typewriter  into  the  battlefield  of  pros  and  cons  about  screen  advertising.  Then, 
as  now,  our  position  was  neutral  and  attempt  made  only  to  rummage  interesting  details  and 
to  chronicle  the  facts,  letting  the  reader  decide  for  himself  as  to  whether  or  not  the  commercial 
shorties  should  be  given  space  on  his  screen. 

Since  the  previous  foray  for  facts  about  screen  advertising,  that  particular  segment  of  theatre 
business  has  endured  many  changes.  Reports  to  that  effect  had  been  coming  in  so  frequently 
that  the  "Missouri  touch" — the  "show  me,"  not  the  "A-iuley"  act — was  decided  upon.  Way 
down  yonder  in  New  Orleans  abides  the  home  office  of  one  of  the  biggest  and  widely-tentacled 
of  makers  and  distributors  of  screen  advertising.  The  late  Bill  Johnson,  an  acquaintance  dating 
back  to  the  Depihet-Ezell-Saenger  days,  ringmaster  for  the  outfit,  gave  up  two  hours  from  a 
desk  heaped  high  with  addenda  pertinent  to  the  handling  of  such  a  big  outfit  to  give  out  with 
details   substantiating  and  surpassing  all  rumors   about  the  growth  and  change   in  film  ads. 

Before  turning  the  valve  on  the  flood  of  facts  placed  before  me  at  the  offices  of  Motion 
Picture  Advertisers,  let  me  tell  you  what  really  started  it  all,  because  therein  lies  a  cue  to 
the  dollar  value  of  screen  ads. 

I  was  reading  an  account  of  the  experiences  of  some  fellow  who  was  making  an  astounding 
financial  success  selling  shoes  direct  to  customers.  Of  course,  a  lot  of  shoe  salesmen  are  doing 
just  that  but  they  work  from  the  carpeted  floors  of  palatial  salesrooms.  This  chap  was  an  ofifshoot 
of  the  door-to-door  peddler  who  had  found  it  not  only  practical  but  extremely  profitable  to 
engage  in  "mass"  salesmanship.  He  decided  to  enter  group  selling,  and  in  various  ways  and 
through  various  methods  managed  to  wangle  invitations  to  deliver  his  lecture  of  "proper  foot- 
wear" to  assembled  groups.  In  chronicling  the  steps  to  his  unusual  success  he  related  this 
maneuver  as  a  top  factor :  "I  had  to  get  something  for  them  to  look  at  because  I  found  that 
conversation  alone  requires  only  15  per  cent  interest  in  order  to  be  heard.  But,  when  you  give 
them  something  to  look  at  while  you  talk  the  dual  duty  commands  85  per  cent  interest." 

The  way  I  figured  it,  every  screen  ad  forces  the  look-and-listen  treatment  from  the  audience 
and  consequently  rates  in  the  85  per  cent  bracket.  If  a  door-to-door  shoe  salesman  could 
quadruple  his  earnings  through  the  simple  process  of  making  them  look  and  listen,  a  theatre, 
catering  to  and  enjoying  the  confidence  of  the  best  people  in  the  community,  was  in  position 
to  do  a  top  job  of  advertising  for  those  concerns  interested  in  getting  under  the  skins  of 
prospective  customers. 

What  Was  Reason  for  Refusals  to  Use  Screen  Advertising? 

Several  angles  of  screen  advertising  began  intruding  on  my  conscious  and  subconscious  mulling 
of  the  situation.  Among  the  leaders  were :  Bid  the  advertiser  have  full  appreciation  of  this  85 
per  cent  factor?  Did  the  theatre  owner  know  about  it,  and  if  they  both  knew,  was  the  theatre 
charging  and  the  advertiser  paying  accordingly?  So  many  theatres  were  refusing  to  accept  screen 
ads  there  must  be  a  reason.  Was  the  reason  due  to  low  revenue  returns,  lack  of  desirable 
advertisers  or  low  quality  of  screen  ad  production  itself?  Or  was  it  the  lack  of  experience  and 
responsibility  of  the  concerns  selling  screen  ads,  the  erroneous  or  thoughtless  approach  to  the 
advertiser's  problem  by  the  screen  ad  makers  and  consequent  dissatisfaction  of  onlooker,  adver- 
tiser and  theatre  owner? 

After  visiting  a  few  theatres  and  checking  the  ads,  I  had  a  few  ideas  of  my  own  about 
giving  the  audience  some  payment  for  the  time  spent  viewing  and  listening  to  screen  ads,  such 
as  including  some  item  of  information  with  each  ad.  But  to  get  the  other  answers  I  had  to 
get  deeper  than  any  theatre,  so  I  went  to  New  Orleans  and  buried  myself  in  Bill  Johnson's 
30-year  deep  pile  of  "know  how." 

If  you  have  been  marveling  at  the  fairy  book,  beanstalk  tactics  of  other  branches  of  the  motion 
picture  industry,  lend  an  ear  to  this  capsule  recap  of  how  big  the  little  commercial  screen 
messengers  have  grown.  (Remember  that  these  figures  cover  only  Motion  Picture  Advertisers  and 
their  subsidiary.  United  Films  of  Kansas  City.) 

Over  500  executives  and  service  employes  occupy  the  two  offices.  One  hundred  twenty-eight 
traveling  salesmen,  in  addition  to  established  managers  and  sales  employes  in  various  cities  like 

(Continued  on  Page  19) 

*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review,  Inc. 


Streeter  Finds  Hypo  for 
Saturday  Kid  Matinees 

With  his  Saturday  matinees  showing  little  if 
any  profit,  no  matter  how  good  the  show,  Man- 
ager Reg  Streeter  of  Warners'  Mission  The- 
atre, Santa  Barbara,  Calif.,  set  to  work  to  find 
a  ihypo  for  business.  He  found  the  remedy  in  a 
giveaway  quiz  for  kids,  and  his  Saturday  mati- 
nees are  now  showing  a  good  profit. 

At  the  conclusion  of  the  Saturday  afternoon 
show.  Manager  Streeter  takes  the  stage  and 
shows  the  youngsters  a  candy  bar,  telling  them 
that  the  first  one  to  bring  to  the  stage  a  wrap- 
per from  the  same  kind  of  candy  will  receive 
the  bar,  in  addition,  if  he  can  answer  a  ques- 
tion to  be  put  to  him  (usually  concerning  pic- 
tures at  the  theatre),  he  will  get  many  addi- 
tional prizes.  The  prizes  are  contributed  by 
cooperating  merchants  who  receive  credit  on  a 
lobby  card  and  from  the  stage.  Three  mer- 
chants donated  prizes  the  first  week ;  by  the 
third  week  eight  were  giving  them.  The  gifts 
to  date  have  included'  live  rabbits,  bicycle  lights, 
wristwatch  bands,  toys,  phonograph  records, 
and  many  other  prizes. 

A  iphoto  is  taken  of  the  winner  and  is  dis- 
played in  the  lobby  with  his  narne,  age,  school, 
grade  and  name  of  the  candy  ibar  with  which  he 
won.  It  is  a  good  advertising  stunt  for  the 
theatre  for  it  gets  the  winner's  friends  in  the 
lobby  to  see  his  picture,  and  gives  them  the 
idea  they  might  win  at  the  next  Saturday 
matinee. 

Streeter  states  that  the  stunt  has  greatly  in- 
creased the  sale  of  candy  at  the  theatre ;  that 
the  giveaways,  no  matter  how  small,  are  popu- 
lar, and  that  it  costs  the  theatre  nothing  except 
for  the  lobby  cards  for  participating  merchants 
and  the  iprice  of  a  candy  bar  each  week.  Mer- 
chants find  the  plugs  they  get  profitable. 


Goodwill  Buildeir-Upper 

Good  public  relations  for  his  theatre  and 
closer  theatre-n:erchant  cooperation  were  ob- 
tained by  Manager  Bill  Roberts  of  the  first-run 
Fox  Wilshire  in  Beverly  Hills,  Calif.,  when 
he  invited  the  members  of  the  Miracle  Mile,  a 
local  businessmen's  association,  to  be  his  guests 
at  a  regular  evening  performance.  He  received 
many  letters  of  appreciation. 


Baseball  Jamboree 

The  Warfield  Theatre,  San  Francisco,  re- 
cently held  a  baseball  jamboree  at  a  Saturday 
morning  kiddie  show.  Players  of  the  Seals  base- 
ball club  made  personal  appearances  and  auto- 
graphed balls  for  the  youngsters.  Seals  players 
who  made  their  local  stage  debuts  were  Lefty 
O'Doul,  Mickey  Rocco  and  Roy  Nicely.  Russ 
Byrd  emceed. — SFR. 

Aid  Saiety  Drive 

In  conjunction  with  the  Safety  Drive 
sponsored  by  the  Buffalo,  N.  Y.,  Police 
Department,  the  Buffalo  Courier  Express 
and  the  Buffalo  Evening  News,  all  12 
theatres  of  the  Basil  Enterprises  are 
cooperating  by  posting  ushers  at  busy 
intersections  near  their  theatres  on  Sat- 
urdays, Sundays  and  holiday  matinees. 


SHOWMEN'S  TRADE  REVIEW,  July  10.  1948 


19 


Aid  Business  Menfs  Party 

Len  Utecht,  who  is  manager  of  the  Essaness  Lake  Theatre  in  Oak  Park,  Chicago 
suburb,  is  active  in  the  town's  civic  affairs  because  he  is  interested  in  the  community's 
progress  and  betterment  and  because  it  earns  goodwill  and  publicity  for  his  theatre. 
Among  his  community  activities  is  the  handling  of  publicity  for  the  Southern  District 
Business  Men's  Ass'n  which  recently  gave  a  Hard  Time  and  Square  Dance  Party. 
Utecht  was  co-chairman  of  the  committee,  and  was  active  not  only  .in  making  the 
arrangements  and  promoting  merchant  prizes,  but  also  in  getting  the  help  of  the  also- 
civic-minded  managers  of  the  other  Essaness  theatres  in  Oak  Park — Eddie  Masters 
of  the  Lamar,  Bill  Koch  of  the  Southern,  Nick  Butera,  assistant  manager  of  the 
Southern  and  Lee  Hruby,  assistant  at  the  Lake,  in  pushing  the  affair  and  promoting 
prizes,  etc. 


Jackson . . . 

{Continued  from  Page  18) 

Jackson,  Miss. ;  Atlanta,  Ga.  (to  name  but  two) 
■contact  and  sell  more  than  11,250  theatres  in 
the  United  States  to  exhibit  the  advertising 
messages  of  some  35,850  advertisers;  24,850  of 
these  are  served  from  the  New  Orleans  office 
and  approximately  11,000  from  Kansas  City. 
If  you  have  any  doubts  about  this  being  big 
business,  the  annual  gross  figures— which  are 
missing  from  my  notes  but,  as  I  recall,  exceed- 
ing $8,000,000— will  cause  a  quick  about-face. 

A  research  department  in  the  New  Orleans 
office  gathers  and  compiles  accurate  market 
prospectus  on  such  forms  of  commercial  en- 
deavor as  the  company  considers  to  be  good 
prospects  for  screen  advertising.  This  is  un- 
dertaken well  in  advance  of  the  making  of  sales 
plans  for  the  field  forces.  In  fact  no  plans  for 
the  latter  are  ever  made  until  the  results  of 
the  research  department  clearly  marks  the  pros- 
pect of  increased  business  through  screen  ads 
and  develops  an  ABC  line  of  reasoning  as  to 
how  and  at  what  cost  the  growth  can  be  ob- 
tained. Armed  with  material  of  this  kind,  the 
sales  force  encounters  only  trifling  resistance 
from  any  trained  and  informed  advertising 
authority. 

Kinda  Surprised 

I  was  kinda  surprised  when  Johnson,  in  ex- 
plaining the  workings  of  the  research  depart- 
ment, informed  me  that  the  job  of  perfecting  a 
campaign  to  increase  the  volume  of  milk  sales 
and  then  sell  it  to  the  larger  dairies  had  been 
among  their  most  difficult  accomplishments.  It 
seems  that  at  the  time  the  MPA  (Motion  Pic- 
ture Advertisers — remember?)  decided  to  con- 
centrate on  increasing  the  number  of  their  dairy 
accounts — and  they  keep  an  accurate  gauge  on 
all  types  of  business  using  screen  advertise- 
ments to  check  their  batting  average  from  time 
to  time — the  dairymen  themselves  were  dis- 
tressed with  an  inadequate  delivery  personnel, 
limited  gasoline,  etc.  As  a  consequence,  the 
Johnson  aggregation  had  to  turn  their  plan  into 
channels  that  would  build  a  greater  demand  for 
the  lacteal  liquid  without  adding  manpower  or 
mileage.  How  this  was  accomplished  by  screen 
messages  illustrating  the  use  of  milk  in  cook- 
ing, its  value  as  an  aid  to  sound  sleep,  etc.,  is 
a  story  deserving  of  more  space  than  this  ar- 
ticle permits.  However,  the  important  thing 
is  that  it  was  done  and  that  dairies  and  the- 
atres as  well  as  the  buyers  of  milk — because  no 
false  claims  were  made — all  profited.  A  sim- 
ilar job  was  done  for  a  large  baking  company 
anxious  to  increase  their  sales  of  bread  in  the 
face  of  medical  advice  against  over-consump- 
tion. 

Mention  is  made  of  these  to  illustrate  the  ef- 
ficiency and  proficiency — to  say  nothing  of  the 
resources — of  an  experienced  and  responsible 
producer  of  screen  advertising. 

Johnson  told  me  that  production  costs,  which 
in  prewar  years  were  considered  on  the  ex- 
travagant side  if  they  neared  the  $500  mark, 
have  mounted  to  the  upper  levels  and  costs  as 
high  as  $8,200  are  marked  against  current  cam- 
paigns. Further,  he  tells  me  that  when  the 
job  of  selling  the  advertiser  is  done  right,  the 
latter  invariably  insists  on  top  production  values 
in  his  ads,  with  all  stops  frequently  pulled  to 
permit  of  appearance  of  top  talent,  color,  etc. 

Don't  get  the  idea  that  I've  joined  the  staff 
of  Motion  Picture  Advertisers.  It  just  hap- 
pens that  MPA  happened  to  be  close  at  hand 
when  I  decided  to  go  on  a  screen  ad  fact-finding 


binge.  There  are  undoubtedly  many  other  big 
screen  advertising  companies  every  bit  as  pro- 
ficient and  thorough  in  caring  for  the  interests 
of  advertisers  and  that  of  the  theatres  leasing 
screen  time  for  exhibition. 

The  only  target  of  this  discourse  is  the  full 
and  complete  consideration  by  theatremen  of  the 
possibility  of  adding  to  -the  diminishing  revenue 
through  the  use  of  screen  advertising  con- 
tracted from  reliable  and  efficient  producers.  In 
the  past  year  or  more  there  has  been  a  marked 
decline  in  the  number  of  theatres  running  screen 
advertising.  Inquiry  has  developed  that  the 
outstanding  reason  for  discontinuance  was  the 
poorly  conceived  pictorial  matter,  bad  sound, 
below  par  photography,  etc.,  that  resulted  in 
complaints  from  customers  and  advertisers  alike. 
Patronizing  a  good  reliable  company  of  long 
experience  and  solid  advertising  patronage  will 
undoubtedly  entirely  eliminate  all  complaints 
from  both  sides. 

That  the  revenue  to  be  had — ^you  figure  for 
yourself  with  the  85  per  cent  attention  and  in- 
terest figure  in  mind  whether  you  are  getting 
enough  for  the  time  consumed — is  needed,  goes 
without  saying.  But,  don't  develop  a  porcine 
complex.  Limit  the  length  of  the  advertising 
to  be  exhibited  from  any  one  firm  and  limit 
the  number  of  firms  to  occupy  your  screen  at 
any  one  period ;  60  feet  for  the  former  and  three 
for  the  latter  was  the  figure  previously  deter- 
mined as  ideal  by  the  more  astute  thinking  ex- 
hibitors. 

It  is  well  to  remember  that  screen  advertis- 
ing has  not — and  probably  never  will — lose  its 
stigma  of  being  "forced  advertising."  There  is 
no  question  about  the  fellow  who  sits  in  the 
seat  paying  you  for  entertainment  and,  to  a  de- 
gree, justified  in  resenting  the  presentation  of 
paid  advertising.  Your  best  insurance  against 
complaint  or  objection  of  any  kind  is  to  see  that 
the  films  possess  qualities  of  entertainment,  of 
high  calibre  production,  and,  whenever  possible, 
pay  the  patron  in  valuable  and  useful  informa- 
tion for  the  time  and  attention  given.  This 
last  can  take  the  form  of  instruction  for  the 
care  and  preservation  of  garments  in  a  laundry 
ad ;  how  to  prepare  some  novel  culinary  dish 
in  a  food  market  ad  and  many  other  ways  in 
which  the  audience  gets  useful  information  in 
return  for  the  attention  demanded. 

One  thing  is  certain :  Your  screen  gives  the 
advertiser  far  more  reader  attention  and  inter- 
est than  he  can  procure  through  any  other  medi- 
um. So,  if  you  are  using — or  are  considering 
using — screen  advertising,  I'd  suggest  that  you 


Rgle  Heads  Lions 

Sams  Theatres  District  Manager  R.  E. 
Agle  has  just  been  elected  president  of 
the  Lions  Club  in  Boone,  N.  C,  a  fitting 
reward  for,  and  a  good  example  of,  the 
goodwill  engendered  by  a  manager  who 
interests  himself  in  a  community's  civic 
activities. 


contact  the  representative  of  a  good,  recog- 
nized producer  of  screen  ads  and  discuss  with 
him  the  matter  of  rental  charges  to  be  assessed 
and  the  type  of  advertiser  to  be  accommodated. 
By  no  means  allow  your  screen  to  be  at  the 
disposal  of  undignified  products,  undesirable 
merchants,  political  candidates  or  procedures, 
questionable  or  controversial  subject  matter. 
Select  the  type  and  status  of  advertiser  and 
dictate  the  style  of  screen  approach.  The  larger 
companies  are  equipped  to  approach  a  sales 
problem  from  many  angles  and  will  be  able  to 
conform  to  your  wishes,  provided  they  are 
reasonable. 

I've  been  asked  time  and  again  to  suggest  a 
method  of  arriving  at  a  fair  charge  for  screen 
advertising  time.    This  is  the  way  I'd  do  it : 

Figure  the  number  of  shows  per  day  and  the 
screen  time  for  each  show.  Get  it  into  minutes 
and  seconds  and  multiply  by  the  period  of  days 
the  advertising  is  to  run.  The  normal  opera- 
tion giving  five  shows  daily  will  find  about  23 
minutes  weekly  devoted  to  the  exhibition  of  a 
40-second  screen  ad.  Break  your  average  week- 
ly gross  into  hours  and  minutes,  add  the  cost 
of  handling  to  and  from  booth  with  a  fair  charge 
for  splicing-in  and  cutting-out.  When  this 
amount  has  been  determined,  add  20  to  30  per 
cent,  depending  on  the  theatre  and  its  type  of 
audience,  for  profit,  and  charge  accordingly. 
There's  a  lot  of  good,  clean,  extra  revenue  to 
be  had  from  screen  advertising  but  you  have  to 
be  careful  whose  advertising  you  accept,  the 
quality  of  the  film,  the  reliability  of  the  com- 
pany producing,  and  that  you  get  a  square  deal 
at  the  cash  register. 


Films,  Circus  to  Aid 
Coast  Hospital  Drive 

An  ambitious  movie  and  radio  star  participa- 
tion and  society  entertainment  will  be  held 
September  4  as  a  gala  benefit  premiere  opening 
of  Ringling  Brothers-Barnum  and  Bailey  Circus, 
in  its  first  Coast  stand  in  seven  years. 

Saint  John's  Hospital  Guild  has  secured  en- 
tire receipts  of  opening  night  and  has  asked  the 
motion  picture  industry  to  spearhead  the  event 
and  extend  its  leadership  to  all  combined  South- 
ern California,  industries,  civic  groups  and 
society  bluebloods  interested  in  the  hospital 
charity  organization. 

Charles  P.  Skouras  has  been  named  Chair- 
man for  Greater  Los  Angeles  by  Mrs.  Sven 
Lokrantz,  president  of  the  hospital  guild,  and 
others  include  Dick  Dickson,  assistant  to 
Skouras ;  Dore  Schary,  chairman  of  studios  par- 
ticipation. Star  participation  committee  includes 
John  Beck,  David  Butler,  Ernie  Byfield,  Jr., 
Leo  McCarey,  George  Sidney  and  Jerry  Wald. 
Paul  Mosher  and  Seymour  Peiser  will  super 
vise  publicity  and  advertising. 

Kay  Kyser  has  been  spearheading  the  SJHG 
fund-raising  campaign  for  addition  of  a  100- 
bed  wing.  Proceeds  of  the  event  will  be  turned 
over  to  the  Fund. 


20  SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 

Selling-  the  Picture 

News  and  Idecn  Concerning  Profitable  Advertising,  Publicity  and  Exploitation 


What  Stunt  Cost  Only  $1.25? 

Question:  "What  exploitation  stunt  cost  only  $1.25  and  paid  off  nicely  at  the 
box-office?" 

The  man  who  knows  the  answer  to  that  one  is  Milan  G.  Steele,  manager  of  the  Ritz 
•Theatre,  Pawnee,  Okla.,  for  it  was  Milan  who  spent  the  $1.25. 

Here's  the  Steele  formula:  Buy  125  government  postal  cards.  Get  a  member  of  the 
house  staff  (maybe  your  secretary,  your  assistant,  or  even  yourself)  to  type  this 
message  on  each  card: 

"Dear  Sir:  YOUR  WIFE  IS  EXPECTING  (type  this  in  capitals  and  in  red)  you 
to  take  her  to  the  Ritz  Theatre  next  Tuesday,  Wednesday  or  Thursday  to  see  'The 
Secret  Beyond  the  Door'  starring  Joan  Bennett  and  Michael  Redgrave." 

And  then  you  sign  it,  just  as  Milan  G.  Steele  did,  and  mail  it  to  125  prospective 
patrons  (husbands,  of  course). 

Simple,  isn't  it?  Productive,  and  yet  so  inexpensive.  Maybe  you'll  have  to  buy  more 
cards  for  a  larger  mailing  list,  but  your  box-office  results  should  be  just  that  much 
better.  _  _  I 

Got  any  more  stunts  like  that,  Milan?  Your  brother  exhibitors  would  like  to  hear 
about  them. 


Campaign  for  ^Canon  City^  Premieres 
Pattern  for  Future  Showings  of  Film 


Utilizing  proven  and  surefire  ticket-selling 
devices  of  smart  showmanship,  the  Fox-Inter- 
mountain  circuit  campaigns  for  last  week's 
world  premiere  and  this  week's  regional  pre- 
miere of  Eagle  Lion's  "Canon  City"  are  adapt- 
able not  only  to  the  circuit's  theatres  but  to 
other  hous'es  scheduled  to  play  the  picture.  Last 
week's  premiere  took  place  in  Canon  City  at 
the  Rex  and  Skyline  theatres,  while  the  ISO- 
house  Rocky  Mountain  Empire  regional  pre- 
miere was  touched  off  Tuesday  at  the  Para- 
mount, Webber  and  Aladdin  in  Denver. 

The  entire  world  premiere  and  regional  pre- 
miere campaigns,  as  conceived  by  Max  E. 
Youngstein,  Eagle  Lion  vice-president  in  charge 
of  advertising,  publicity  and  exploitation,  in 
collaboration  with  Fox-Intermountain  promo- 
tion heads,  and  worked  out  under  active  "on-the- 


ULTRA-MODERN  BALLYHOO.  These 
two  girls  were  representing  the  Winter  Gar- 
den Theatre  in  New  York  in  up-to-date  man- 
ner for  the  engagement  of  U.I.'s  "Bad  Sister." 
Each  carried  a  walkie-talkie  set  promoted 
from  the  U.  S.  Army  Air  Force  Recruiting 
Service.  Sign  over  long,  sweeping  velvet 
cape  invited  passersby  to  find  out  where  Bad 
Sister  was.  Passerby  asking  the  question  into 
the  walkie-talkie  was  answered  by  the  other 
girl  across  the  street.  The  answer  was  not 
the  U.  S.  Army  Air  Force*  but  the  Winter 
Garden  Theatre. 


spot"  direction  of  Jerry  Pickman,  EL  assistant 
director  of  advertising,  publicity  and  exploita- 
tion, is  presented  in  an  eight-page  book  pre- 
pared by  Fox-Intermountain  for  distribution  to 
all  circuit  managers  and  publicity  men.  In  addi- 
tion to  description  of  the  premiere  promotions 
themselves,  full  adaptation  to  local  situations  is 
provided. 

For  two  weeks  prior  to  the  film's  opening, 
cross-trailers  were  used  in  all  other  houses  of 
the  circuit.  Radio  was  used  extensively  as  ad- 
vance buildup,  with  practically  all  stations  in 
the  Rocky  Mountain  Empire  tied  in  for  plugs 
and  spot  announcements. 

Special  "stone"  fronts  were  built  for  all 
theatres,  simulating  actual  penitentiary  walls, 
and  elaborate  displays  prepared  of  the  actual 
"home-made"  weapons  used  by  the  twelve  des- 
perate convicts  who  broke  out  of  the  Colorado 
State  Penitentiary  on  Dec.  30,  1947.  In  addi- 
tion, displays  were  furnished  showing  the  re- 
habilitation handicraft  manufactured  by  the 
convicts  in  their  cells,  and  sold  by  them  through 
special  permission  of  Warden  Roy  Best. 

Loudspeaker  sound  trucks  carrying  banners 
and  still  displays  toured  the  city  streets  for 
several  days  and  were  given  liberal  newspaper 
publicity  in  addition  to  the  citywide  interest 
they  roused. 

The  marquee  of  the  Denver  Paramount  was 
converted  into  a  penitentiary  guard  house,  with 
booming  sirens  and  flashing  guards'  guns,  to- 
gether with  a  live  action  display  in  which  "con- 
victs" break  out  and  escape  across  the  marquee. 

All  doormen  and  ushers  were  dressed  in 
actual  convicts'  and  guards'  uniforms  supplied 
by  the  Colorado  State  Penitentiary. 

In  the  Fox-Intermountain  "Canon  City"  pro- 
motion manual,  full  details  are  supplied  for 
local  tieups  with  all  national  promotions  used 
for  the  world  premiere  and  regional  premiere. 
Described  are:  street  ballyhoo  with  "convicts" 
and  "guards"  parading  the  town;  posters  scat- 
tered throughout  the  city  on  every  available 
fence  and  post;  special  "convict  hunt"  with 
locally-promoted  prizes ;  construction  details  for 
a  sidewalk  cell  to  be  placed  before  the  theatre 
or  in  the  lobby,  with  a  uniformed  "convict" 
shackled  inside. 


Strong  Campaign  Backing 
Premiere  of  ^Tap  Roots'' 

Walter  Wanger's  "Tap  Roots,"  in  Techni- 
color being  released  by  Universal-International, 
which  has  its  simultaneous  world  premiere  on 
July  14  at  the  Goldman  Theatre  in  Philadelphia 
and  in  six  other  cities  in  the  Philadelphia  ter- 
ritory is  being  backed  by  an  elaborate  advertis- 
ing, publicity  and  exploitation  campaign. 

The  contingent  of  stars  and  featured  players 
of  "Tap  Roots,"  including  Van  Heflin,  Julie 
London,  Boris  Karloff  and  Richard  Long  who 
are  coming  to  Philadelphia  for  the  premiere, 
will  aid  in  the  advance  promotion  campaigns 
for  the  territorial  premiere  and  the  four  addi- 
tional openings  the  following  day,  and  will 
make  personal  appearances  at  the  Goldman 
Theatre. 

In  connection  with  the  premiere,  the  National 
Broadcasting  Company's  network  show,  "Ches- 
terfield Supper  Club,"  will  salute  the  premiere 
of  "Tap  Roots,"  on  the  143  stations  of  the 
network  July  12.  Already,  the  American  Broad- 
casting Company  network  show,  "Go  for  the 
{Continued  on  Page  24) 


'Easter  Parade'  Gets 
National  Ad  Splurge 

MGM's  "Easter  Parade"  is  being  given  a  big 
national  advertising  splurge.  The  campaign  is 
expected  to  reach  an  estimated  readership  of 
160  million,  the  company  claims,  with  inser- 
tions scheduled  at  this  time.  Besides  the  current 
schedule,  other  nationally-circulated  magazines 
and  big-city  newspapers  are  being  lined  up  to 
get  the  advertising. 

A  two-page  color  spread  will  appear  in  Life, 
dated  July  12;  full  pages  in  the  Saturday  Eve- 
ning Post,  dated  July  10;  Look,  July  20.  The 
Sunday  weekly  magazine  supplements  of  Parade 
for  June  27  carried  an  ad,  as  did  the  American 
Weekly  for  July  4.  It  will  also  appear  in  the 
July  11  issue  of  This  Week.  Pictorial  Review 
will  publish  the  ad  in  its  issue  to  appear  ahead 
of  opening  dates  in  key  cities. 


IT  SHINES  SWELL.  It  ain't  silver,  but  it 
glitters,  and  anything  that  glitters  attracts 
attention.  Hence  the  simple  wagon  ballyhoo 
used  for  three  days  by  the  Strand  Theatre, 
Louisville,  Ky.  for  the  showing  of  Para- 
mount's  "Alberquerque."  The  real  silver,  we 
understand,  came  into  the  box-office  cage. 


On  2  major  networks 
...hundreds  of  ABC 
and  MBS  stations! 


^Mf  you  are  a  teen-age  girl  thinking  of  leaving 
home  to  become  an  actress,  or  if  you  are  the 
mother  or  father  of  such  a  young  lady, 
make  it  a  point  to  see  'STAGE  STRUCK/ 
it  reveals  the  pitfalls  that  await  immature 
career  girls.  And  forewarned  is  forearmed/' 


Produced  by  JEFFREY  BERNERD  *  Directed  by  William  Nigh 


Screenplay  by  George  W.  Sayre  and  Agnes  Christine  Johnston 
*  Original  Story  by  George  W.  Sayre 


IB 


22 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


LARGEST  THEATRICAL  DISPLAY  ON  BROADWAY  made  its  debut  last  week 
when  MGM's  "Easter  Parade"  opened  at  Loew's  State  as  the  first  feature  in  that  theatre's 
new  long-run  policy.  The  facsimiles  (and  reasonably  accurate,  too)  of  the  four  top  stars 
in  the  picture  (1-r:  Peter  Lawford,  Judy  Garland,  Fred  Astaire  and  Ann  Miller)  are  three 
and  one-half  stories  high  (you'd  have  to  climb  a  ladder  to  tie  Astaire's  shoestring).  The 
electric  sign  runs  the  entire  width  of  the  Loew  and  MGM  home  office  building.  Loew's 
State  was  completely  renovated  for  the  Technicolor  musical  and  the  new  policy  it  inaugu- 
rated. 

^Letter^  Blowups,  ^Casbah^  Records 
Feature  Feldman^s  Dual  Campaign 


Blowups  of  the  stars  in  Universal- Interna- 
tional's "Letter  from  an  Unknown  Woman"  in 
store  fronts  and  at  the  theatre,  and  the  playing 
of  recordings  of  the  music  in  U-I's  "Casbah" 
featured  Richard  Feldman's  campaign  for  the 
dual  bill  at  the  Paramount  Theatre,  Syracuse, 
N.  Y.  Blowups  of  Joan  Fontaine  and  Louis 
Jourdan,  with  picture  and  theatre  credits,  were 
placed  in  windows  of  Edwards'  department 
store,  Wilson's  jewelry  store,  Lamanna's  florist 
shop,  Liggett's  drug  store  and  inside  the  Matty- 
dale  Airbase  grocery  store.  Five  blowups  of 
the  two  "Unknown  Woman"  stars  were  also 
placed  outside  the  lobby  doors.  An  attractive 
book  bearing  a  Fontaine  portrait  and  playdate 
was  placed  on  the  curb  in  front  of  the  theatre. 
Copy  was  used  inside  the  lobby  two  weeks  in 
advance. 

The  Onondago  Music  Company  gave  the  film 
a  credit  card  in  its  window  plugging  the  Co- 
lumbia records.  Co-op  ads  were  obtained  from 
Rifkin's  Beauty  Salon,  Wilson's  jewelry,  and 
Jackson  M.  Potter,  realtor. 

The    Herald- Journal's    Inquiring  Reporter 


'The  Magic  City' 

Theatres  playing  Paramount  pictures 
will  not  miss  the  opportunity  to  play 
this  free  eight-minute  subject  which  has 
been  given  excellent  production  and  in- 
teresting continuity  of  a  day  in  the 
magic  city  of  Hollywood. 

Most  of  the  action  is  centered  within 
the  Paramount  Studio  and  shows  scenes 
from  many  current  and  forthcoming  pic- 
tures made  on  that  lot.  By  taking  its 
main  characters  through  the  various 
stages  of  production,  it  succeeds  in  hold- 
ing interest  from  beginning  to  end. 

It  will  make  a  welcome  addition  to 
any  theatre's  program  and  will  also 
build  interest  in  the  pictures  which  are 
brought  into  the  subject  as  the  story 
unfolds. 

— Chick  Lewis 


played  up  five  answers,  with  pictures  of  those 
answering  the  question :  "Would  you  pay  any 
attention  to  an  anonymous  letter?"  Two  radio 
stations  gave  gratis  plugs  to  "Unknown  Wo-' 
man"  and  two  others  to  both  features  on  the 
dual  bill. 

Feldman  invited  three  mail  carriers,  who  on 
their  off-times  act  as  sports  coaches  at  public 
and  parochial  schools,  to  be  his  guests,  with 
their  wives,  at  a  performance  of  the  picture, 
garnering  a  picture  and  story  in  the  Herald- 
Journal.  The  Jewish  Chronicle  ran  a  contest 
with  ticket  prizes  and  gave  a  gratis  ad  and 
story.  The  Italian  Gazette  and  Midstate  Weekly 
published  pictures  and  stories.  Two  hundred 
hotel  postcards  asking  for  a  date  at  the  Para- 
mount with  an  "Unknown  Woman"  were 
mailed  from  New  York  City.  Trailers  were  used 
in  the  other  two  Schine  theatres  in  Syracuse. 

For  "Casbah,"  Feldman  tied  up  four  stores 
on  Salina  Street  which  have  p. a.  systems  over 
doors  or  in  windows  to  play  records  of  the 
"Casbah"  tunes.  Stores  were  Clark  Music, 
Wilson  Jewelry,  Bonne  Music  and  Tuttle's 
Record  Corner.  Five  disc  jockeys  plugged  the 
songs  daily,  some  in  the  afternoon,  others  in  the 
evening,  Bob  Planer  on  his  morning  "Three 
Alarm"  WNDR  program.  Orchestras  at  the 
Syracuse  and  Onondago  Hotels  played  orches- 
trations of  the  music  wdth  tiein  cards. 


Yo-Yo  Contest 

Having  found  his  doughnut-dunking  contest 
paying  off.  Manager  Bob  Cox  of  Schine's  Ken- 
tucky Theatre,  Lexington,  Ky.,  rah  a  Yo-Yo 
contest  with  two  Filipinos  demonstrating  and 
conducting  the  contest  at  no  cost  to  the  theatre. 
Cox  had  the  Yo-Yo  experts  appear  on  the  stage 
at  various  shows  in  advance  of  the  contest  and 
at  the  Lexington  schools.  The  cooperating 
Kresge  store  gave  prizes  of  sweaters,  Yo-Yos, 
etc.,  ran  co-op  ads  and  devoted  its  entire  radio 
time  for  a  week  to  the  contest. 


Sells  'Naked  City'  Via 
Law  Enioicement  Angle 

Due  to  the  nature  of  the  story  of  the  late 
Mark  Hellinger's  Universal-International  re- 
lease, "Naked  City,"  Arthur  Turner,  city  man- 
ager of  Western  Amusement  Company's  the- 
atres in  Eugene,  Ore.,  stressed  the  law  en- 
forcement angle  in  his  exploitation. 

A  finger  print  matching  contest  was  con- 
ducted in  connection  with  a  police  department 
display  of  such  police  equipment  as  lie  detector, 
finger  print  kit  and  camera  cards  bearing  finger 
prints,  tear  gas  gun,  handcuffs,  pistols,  etc.,  in 
the  window  of  a  vacant  store  next  to  the  Heilig 
Theatre.  In  the  window  was  a  standee  of  the 
film  with  playdate,  and  special  cards  beginning : 
"Are  you  a  detective?  Win  free  passes — identify 
the  two  matching  finger  print  cards,"  etc. 

Turner  arranged  an  advance  screening  tO' 
which  all  law  enforcement  personnel  of  the  city 
and  a  number  from  the  state,  the  Eugene  city 
council,  fire  department  and  others  were  in- 
vited. Police  and  fire  department  officials  from 
nearby  Springfield  were  also  guests  at  the 
screening.  Newspapers  covered  the  showing 
with  good  resulting  publicity,  but  the  chief  result 
was  the  police  department  display  of  the  tools 
of  its  trade  in  the  vacant  store  window. 

Menus  in  nine  cafes  listed  the  "Naked  City" 
stars,  theatre,  playdate,  etc.  Sidewalk  curbs  ini 
the  business  district  were  plastered  with  75' 
cards  after  the  Friday  opening.  On  Saturday 
afternoon  and  evening.  Turner  arranged  a  bally- 
l\oo  consisting  of  a  boy  sitting  on  the  curb  in 
front  of  the  theatre  fishing  in  a  two-gallon  zinc 
bucket,  with  a  card  bearing  copy  to  the  effect: 
that  the  public  didn't  need  to  fish  around  for 
good  entertainment — it  could  be  found  in  the: 
theatre  where  "Naked  City"  was  showing. 


'Easter  Parade'  Gifts 
Rival  Radio  Jackpots 

Radio  jackpots  are  rivaled  by  the  array  of 
awards  offered  in  the  "Easter  Parade"  dance 
contest  being  conducted  by  Loew's  Ohio  The- 
atre, the  Columbus  Citizen  and  the  Fred  Astaire 
dance  studio  in  Columbus,  Ohio. 

The  list  includes  air  and  rail  all-expense  trips 
to  New  York,  original  dress  and  hat,  four  de- 
luxe dance  courses,  a  $100  orchid  corsage,  $200i 
worth  of  photos,  a  year's  supply  of  shoes,  a 
slack  suit,  a  portable  radio,  six  albums  of  rec- 
ords, matching  golf  sets,  and  other  items  to  be: 
added.— COL. 


Dramatic  Society  Plugs 

The  dramatic  society  of  the  University  of 
Syracuse,  N.  Y.,  which  had  put  on  "All  My 
Sons"  as  a  stage  show,  was  contacted  by  Man- 
agers Irv  Cantor  and  Dick  Feldman  when  the 
picture  was  to  play  the  Paramount  and  Eckel! 
theatres  in  Syracuse,  and  got  announcement 
cards  placed  on  all  bulletin  boards.  The  library 
and  its  branches,  hotels,  stores  and  book  shops- 
displayed  cards.  They  promoted  a  three-column: 
lead  story  in  one  newspaper  with  a  column- 
and-a-half  cut  of  Louisa  Horton  of  the  cast. 


Cooking  Recipe  Contest 

In  the  rush  of  dreaming  up  new  stimts 
we  sometimes  forget  such  a  standby  as  the^ 
cooking  recipe  contest.  Home-makers  (be 
sure  to  call  them  "home-makers'/  not 
"housewives")  take  great  pride  in  their 
favorite  recipes.  Besides — who  can  tell? — 
you  may  get  a  cake  or  a  pie  out  of  it  for 
yourself. 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


23 


A  PRACTICAL  MOVING  BILLBOARD.  The  Walter  Reade  Theatres  trailer  in  Asbury 
Park,  N.  J.  serves  six  theatres,  and  by  using  six-sheets  four  of  them  can  advertise  at  the 
same  time.  The  trailer  can  also  accommodate  two  twenty-four  sheets. 

Motorized  Poster  Display  Ballyhoos 
Attractions  at  Asbury  Park  Theatres 


District  Manager  Nick  Schermerhorn  and 
Circuit  Engineer  Rocco  Dilione  of  the  Walter 
R'eade  Theatres  in  Asbury  Park,  N.  J.  were 
sitting  around  the  office  one  day  not  long  ago 
looking  over  some  trade  papers.  Suddenly  Nick 
looked  up  and  said :  "Say,  those  coast  boys  have 
got  a  good  idea  in  those  24-sheet  trailers  they're 
using.  Why  don't  we  hop  on  the  idea?" 

Rocco  agreed,  and  the  two  of  them  started 
off  in  high  gear.  The  Reade  circuit  has  six 
houses  in  Asbury  Park,  and  naturally  the  dis- 
trict manager  could  show  no  partiality  toward 
any  one  theatre.  There  was  no  extensive  bud- 
get for  the  scheme,  so  they  decided  to  build 
only  one  trailer.  How  best  could  all  the  six 
theatres  be  served? 

Few  Hundred  Dollars 

Well,  Schermerhorn  and  Dilione  worked  out 
a  plan  for  a  trailer  that  was  big  enough  to 
handle  a  24-sheet  on  either  side,  with  all  neces- 
sary "working"  units  in  the  prefabricated  class. 
That  is,  with  the  expenditure  of  only  a  few 
hundred  dollars  they  bought  a  standard  frame, 
wheel  assembly,  lights,  hitching  post,  and  gen- 
erating unit. 

The  frame  is  of  iron,  and  sheet  metal  is  used 
for  the  covering.  Lights  are  mounted  at  the  top. 
The  trailer  is  white,  with  blue  trim,  and  the 
ornamentation  at  front  and  rear  is  in  varied 
bright  colors. 

Two  Is  Not  Six 

When  the  trailer  was  completed,  it  did  indeed 
carry  two  24-sheets,  but  we  mustn't  forget  that 
the  Reade  outfit  has  six  theatres  in  Asbury 
Park.  Two  is  still  not  six,  and  Nick  wanted  to 
do  his  best.  So,  he  came  up  with  the  idea  of 
using  four  6-sheets  instead  of  two  24-sheets, 
and  thus  get  at  least  four  of  the  theatres  on 
the  trailer.  The  plan  has  worked  out  very  suc- 


cessfully. The  trailer  covers  every  section  ui 
the  city,  and  since  all  the  Reade  theatres  are 
in  a  rather  limited  area  the  public  has  no  diffi- 
culty knowing  their  location. 

The  trailer  itself  is  built  to  last,  and  tin.- 
Reade  outfit  in  Asbury  Park  will  get  man}- 
years'  service  from  ^  an  exploitation  machine 
which  is  fundamentally  simple,  but  mighty  effec- 
tive for  a  regular  week-in  and  week-out  bally- 
lioo. 


Canadian  Stunts  to 
Improve  Patronage 

Canadian  theatre  managers  are  using  various 
tricks  to  lure  patronage. 

The  Granada  at  Hamilton,  Ontario,  has  had 
a  revival  week  with  a  change  of  double  bills 
every  day,  most  of  the  bookings  being  western, 
horror  or  action  features.  The  Elmdale  at  Ot- 
tawa obtained  good  business  on  an  all-laugh 
show  consisting  of  comedies  and  cartoons,  plus 
a  newsreel. 

In  Toronto  the  Eclipse  and  Hudson  had  a  car- 
toon carnival,  with  15  comedies,  for  three  days, 
and  the  Metro  Theatre  had  a  "Battle  of  the 
Cowboys"  with  features  starring  Gene  Autry 
and  Roy  Rogers. 

The  stage  show  idea  is  also  spreading,  with 
the  Allenby,  Toronto,  being  the  latest  to  offer 
a  vaudeville  program  one  night  each  week. 


Female  Minstrel  Show 

A  women's  dress  show  in  Cumberland,  Md., 
put  on  a  female  minstrel  show  called  "Cotton 
Cuties  Minstrel"  at  the  Liberty  Theatre  at  a 
showing  of  Universal-International's  "Black 
Bart".  Manager  Fred  Perry  made  the  tieup 
and  sold  the  back  of  the  heralds  to  the  dress 
shop,  covering  the  cost  of  the  3,000  heralds. 


Campaign  Material  for 
PARAMOUNT'S 
"The  Emperor  Waltz" 

GENERAL  APPROACH:  A  delightful 
comedy,  in  entrancing  Technicolor,  of  an 
American  phonograph  salesman  at  Emperor 
Franz  Josef's  court,  with  topflight  cast, 
studded  with  catchy  songs,  sung  by  Bing 
Crosby,  dances  and  background  music.  Film 
is  universal  in  its  appeal  in  story,  characters, 
incidents,  music,  costuming  and  love  story, 
for  it  has  almost  everything  to  please,  amuse 
and  entertain  audiences. 

NATIONAL  ADVERTISING  CAM- 
PAIGN: Starting  with  May  and  extending 
into  August  Paramount  has  been  and  still  is 
advertising  "The  Emperor  Waltz"  as  one  of 
its  most  ambitious  productions.  During  the 
four  months  the  picture  will  have  been  pre- 
sold to  an  estimated  readership  of  140,000,000 
in  full-color  ads  in  21  of  America's  most 
widely  circulated  national  magazines.  One  of 
these  is  reproduced  in  color  on  the  cover 
page  of  the  pressbook. 

NEWSPAPER  ADVERTISING:  There 
was  so  much  to  say  about  the  production 
that  the  ad  department  was  practically 
forced  into  utilizing  every  bit  of  space  for 
selling  copy  and  illustrations.  Of  the  39 
ads,  five  are  "doublets"  (with  mats  in  two 
sizes,  only  one  size  being  reproduced),  and 
two  are  copies  of  ads  used  for  the  New  York 
Music  Hall  premiere  which  managers  may 
copy  (no  mats  being  furnished  on  these). 
The  two  largest  ads,  940  and  856  lines,  as 
pictured  in  the  pressbook,  are  reduced  in 
size  due  to  lack  of  space.  One  large  ad  fol- 
lows the  format  of  one  of  the  color  ads  in 
the  national  campaign,  with  changes  in  text. 
Cuts  of  Bing  Crosby  dominate  the  ads,  with 
Joan  Fontaine  shown  in  most;  outstanding 
are  the  full-length  figure  of  Bing  in  Alpine 
costume,  and  bust  portraits  in  which  he  is 
singing  to  the  Countess  (Joan  Fontaine). 
The  Technicolor,  the  songs,  dances,  cast  and 
background  music  receive  generous  cut  rec- 
ognition. 

POSTERS:  Attention-getting  cutout  mate- 
rial is  furnished  by  the  four  posters:  the 
illustration  in  the  24-  and  six-sheet  can  be 
used  effectively  for  marquee,  front  and  lobby, 
while  that  in  the  three-  and  one-sheet  of 
Bing  and  Joan,  with  the  phonograph  and 
the  dog,  are  also  adaptable  for  standees.  The 
posters  emphasize  the  film's  color,  songs, 
dances  and  other  entertainment  values. 

EXPLOITATION:  Eight  of  the  press- 
book's  32  pages  are  devoted  to  exploitation 
ideas — all  worth  while  and  most  adaptable 
to  medium  and  small  towns  as  well  as  large. 
Bing's  five  songs  and  the  Decca  album,  the 
waltz  numbers  and  recordings  alone  can  be 
developed  into  a  whirlwind  campaign  through 
music  and  record  shops,  dance  halls,  caba- 
rets, etc.  Among  contest  ideas  are:  yodeling, 
coloring,  identifying  scrambled  Bing  songs, 
letters  on  Bing  as  the  Emperor  of  Song. 
Among  other  suggestions  are:  salesmen  tie- 
ups  and  gags;  study  charts  for  library  pro- 
motion; reproductions  of  10  Los  Angeles 
window  displays  for  adaptation;  peep  show 
teaser;  ballyhoo  stunts;  lobby  displays,  radio 
selling  and  many  others. 

MERCHANDISING  TIEUPS:  Two  pages 
contain  ways  and  methods  of  garnering  pub- 
licity from  national  and  merchant  tieups. 


Air  Show  tor  Waiting  Patrons 

Out  in  California  the  new  Daylight  Saving  Time  left  20-year-old  Manager  Bob 
Lippert,  Jr.,  of  the  Costa  Motor-In  Theatre,  Concord,  with  an  hour  on  his  hands 
before  the  show  could  start. 

Since  young  Lippert  is  a  pilot  by  day  and  a  theatre  manager  by  night,  he  promoted 
a  spectacular  air  show  from  a  nearby  airport.  Waiting  patrons  were  treated  to  comedy 
act  flying  and  low  air  acrobatics. 

Pilot-manager  Lippert  was  on  hand  atop  his  Motor-In  projection  booth  directing 
the  air  show  over  the  p.a.  system.  The  stunting  attracted  lots  of  attention,  and  by 
the  time  the  regular  screen  show  was  ready  to  start,  the  seven-acre  outdoor  theatre 
was  jammed  to  capacity. 


24 


Money  Dates  For  August 

August  has  but  two  national  observance  days  that  the  exhibitor  can  use  to  boost  his 
intake,  but  it  contains  a  number  of  anniversaries  that  may  be  made  to  pay  off  by  the 
exercise  of  ingenuity  and  hard  work.  Financial  rewards  may  be  small  for  some  of 
them,  but  they  will  help  to  keep  the  theatre  before  the  public — its  summer  coolness, 
comfort  and  its  entertainment,  and  those  three  matters  should  be  constantly  hammered 
by  the  manager  during  the  hot  months.  Success  may  depend  on  the  manager's  friendly 
relations  writh  newspaper  editors. 


AUGUST  1— ARMY  AIR  FORCES  DAY.  The 
AAF  was  established  in  1907.  If  there  is  a  camp 
or  recruiting  post  in  the  city  or  nearby  area,  con- 
tact it  for  a  mutual-benefit  tieup.  Carry  its  posters 
in  the  lobby  in  return  for  window  and  truck  dis- 
play of  theatre's  feature  bill.  Save  your  big  ex- 
ploitation guns,  however,  for  National  Aviation  Day 
which  falls  on  the  19th. 

AUGUST  5— FIRST  MESSAGE  OVER  THE 
ATLANTIC  CABLE,  18S8.  Try  for  newspaper 
or  radio  contest  to  locate  the  great  under-ocean 
cables  of  the  world.  Or,  for  a  kid  essay  contest  on 
the  development  of  communications  from  cave 
drawings  to  radiograms;  try  for  newspaper  sponsor- 
ship. Subject  for  a  possible  brief  debate:  "Are  the 
world's  cables  doomed  to  extinction  through  radio 
development?"  Alternate  for  kid  essay  contest: 
biography  of  Cyrus  W.  Field  who  was  responsible 
for  the  first  cable.  Display  picture  of  him  in  the 
lobby. 

AUGUST  6— FIRST  TALKING  PICTURE 
shown  in  New  York  in  1926.  This  is  the  occasion 
when  the  industry  should  toot  its  own  horn.  Book 
pictures  that  show  the  contrast  between  the  early 
and  present  talking  pictures  and  the  technical  im- 
provements. For  example,  "The  Jazz  Singer"  and 
"The  Jolson  Story."  Photography  formed  the 
basis  of  the  film  industry  and,  as  amateur  photogra- 
phy contests  attract  great  interest,  put  one  on 
through  a  newspaper-dealer-theatre  tieup.  Offer 
cash,  term  tickets  to  the  theatre  and  pairs  of  passes 
for  best  entries  in  such  a  contest  which  might  be 
divided  into  three  sections  to  stimulate  greater 
interest:  black-and-white,  color,  and  amateur 
movies.  All  entries  should  be  displayed  in  the  lobby 
and  winners  announced,  and  prizes  awarded,  from 
the  stage.  Dealers  in  photographic  equipment  should 
contribute  additional  prizes.  Book  shops  should 
devote  windows  to  books  on  photography  and  the 
contest. 

AUGUST  6— FIRST  ATOM  BOMB  dropped  on 
Hiroshima,  1945.  Rebook  the  MGM  feature,  "The 
Beginning  or  the  Endi'  and /or  shorts  showing  the 
mushrooming  explosions  of  the  atomic  bomb.  Get 
two  popular  citizens  for  a  brief  debate  on :  "Should 
the  atom  bomb  be  outlawed  or  put  under  United 
National  control?"  or,  "Was  the  U.  S.  justified 
in  using  the  atom  bomb?"  or  "put  under  United 
Nations  control?"  Question  for  a  radio  "man-on- 
the-street"  program  to  ask:  "What  do  you  think 
the  United  Nations  should  do  about  the  atomic 
bomb?"  Make  a  lobby  display  of  pictures  showing 
the  mushrooming  explosions  of  the  bomb.  A  brief 
talk  on  Hiroshima  three  years  after  by  a  well-known 
citizen  or  outsider  might  be  profitable. 
AUGUST  9— FIRST  STEAM  LOCOMOTIVE 
TRAIN,  1831.  Interest  an  editor  in  a  juvenile 
drawing  contest  of  the  early  locomotive  and  the 
present  streamlined  electric  engine.  With  suitable 
prizes  it  should  attract  wide  attention.  All  drawings 
to  be  displayed  in  the  lobby,  awards  announced 
from  stage  and  cooperating  paper  to  publish  win- 
ning drawings.  Railroad  stations  should  cooperate 
at  least  to  the  extent  of  posting  notices  of  the 
contest  and  theatre's  attraction  in  the  station. 
Newspaper  kid  essay  contest  on  development  in 
transportation  is  a  natural;  suitable  prizes  will 
draw  many  entries  and  should  persuade  an  editor 
to  sponsor  the  contest. 

AUGUST  9— FRANCIS  SCOTT  KEY,  author  of 
The  Star  Spangled  Banner,  born,  1780.  Decorate 
theatre  inside  and  out  with  flags  and  bunting  in 
national  colors.  Engage  a  well  known  local  singer 
to  render  our  national  anthem ;  advertise  it  widely. 
Mass  singing  of  the  anthem  should  be  featured. 
Ask  music  shops  and  record  dealers  to  display  sheet 
music  and  records  of  the  song.  Have  someone  tell 
the  story  of  how  Key  happened  to  write  the  words. 
Place  a  portrait  of  Key  in  the  lobby. 
AUGUST  12— SEWING  MACHINE  PATENTS 
issued  in  1851  to  J.  N.  Singer  and  A.  B.  Wilson. 
Try  home  economics  and  household  editor  of  local 
newspaper  to  sponsor  a  sewing  class  in  the  lobby, 
with  promoted  dealer  prizes  for  the  best  garments 
made,  all  of  which  should  be  on  display  in  the 
lobby;  awards  to  be  made  on  the  stage.  Dealers 
(especially  of  Singer  machines)  should  tie  up  with 
window  displays  on  the  contest  and  show  models 
of  early  foot-treadle  machines  and  modern  electric 
ones.  Mothers  Club  might  designate  a  good  sew- 
ing instructor  and  cooperate  on  contest. 
AUGUST  14— ATLANTIC  CHARTER  DAY.  If 
the  community  contemplates  any  sort  of  observance, 
offer  theatre  for  the  occasion.  Display  portraits,  of 
Winston  Churchill  and  F.D.R.  in  lobby,  with  many 
flags  and  bunting.  For  a  radio  "man-on-the-street" 
tieup,  a  good  question  to  ask  is:  "Have  the  nations 
abandoned  the  principles  set  forth  in  the  Atlantic 
Charter?"  Talk  by  well  known  speaker:  "Has  the 
Atlantic  Charter  been  thrown  in  the  discard?" 
AUGUST  IS— PANAMA  CANAL  opened  in  1914; 
traffic  started  June  12,  1920.  Try  for  newspaper 
kid-essay  contest  on:  "Has  the  Panama  Canal  paid 


for  itself?"  or,  "What  good  has  the  Panama  Canal 
done  for  the  U.  S.?  or  the  world?"  Try  for  dis- 
plays at  travel  agencies,  steamship  lines.  Latter 
might  contribute  a  trip  to  the  Canal  for  winner  in 
a  contest  on:  "What  to  see  in  Panama  and  the 
Canal  zone."  Newspaper  contest:  "Name  the  10 
(or  more)  greatest  canals  in  the  world." 

AUGUST  17— FULTON'S  FIRST  STEAM- 
BOAT TRIP  from  New  York  to  Albany,  1807. 
Display  in  lobby  portrait  of  Robert  Fulton,  picture 
of  his  first  steamship  compared  with  the  luxury 
liners  of  today.  Get  travel  agency  tieups  on  trips 
abroad,  with  organizations  issuing  travelers'  checks, 
express  money  orders.  Book  such  a  picture  as 
"Little  Old  New  York,"  which  depicts  Fulton's 
first  trip  to  Albany.  As  a  prize  for  a  kid  essay 
contest  on  Fulton  and  the  development  of  travel 
on  the  water,  an  agency  or  steamship  line  might 
award  a  trip  to  New  York  or  up  the  Hudson  to 
Albany. 

AUGUST  19— NATIONAL  AVIATION  DAY. 
In  the  state  of  world  tension,  the  various  arms  of 
the  service — military,  naval  and  air — are  keen  on 
building  up  their  strength.  Contact  all  branches  for 
tieups  of  mutual  benefit  and  for  the  loan  of  ma- 
terial for  a  lobby  display  of  an  aviation  nature. 
Book  an  aviation  feature — Warner  Bros.'  "Air 
Force,"  RKO's  "Bombardier,"  MGM's  "Thirty 
Seconds  Over  Tokyo"— and  aviation  shorts.  If 
there  is  a  nearby  aviation  camp,  try  to  get  it  to 
parade  to  the  theatre,  giving  it  extensive  publicity. 
Institute  a  model  plane  contest  for  kids,  and  start 
it  early  so  that  the  planes  may  be  on  display  in  the 
lobby  for  a  week  or  more;  get  dealers  and  manu- 
facturers to  donate  attractive  prizes.  Airplane  man- 
ufacturers might  sponsor  a  kid  essay  contest  on 
why  aviation  is  our  main  arm  of  olTense  and  de- 
fense in  the  atomic  age.  A  newspaper  might  spon- 
sor it.  Commercial  air  passenger  companies  are 
eager  to  plug  air  travel;  contact  them  for  window 
and  lobby  displays.  A  radio  man-in-the-street  stunt 
might  ask  passersby  if  they  feel  the  air  arm  is 
most  deserving  of  popular  support.  A  radio  search 
for  local  World  War  I  aviators,  with  ticket  awards, 
to  be  theatre  guests,  and  at  a  (promoted)  res- 
taurant dinner,  would  attract  much  attention.  Con- 
duct an  airplane  identification  program  among 
youngsters,  getting  manufactu'-ers  to  furnish  illus- 
trations of  the  various  aircraft  they  manufacture. 

AUGUST  22— RED  CROSS  established  in  Geneva 
in  1864.  Seek  newspaper  sponsorship  of  a  Red 
Cross  poster  contest,  all  entries  to  be'  displayed  in 
the  lobby  and  valuable  prizes  to  be  awarded  winners 
on  the  stage.  Display  Red  Cross  insignia  in  lobby, 
with  pictures  illustrating  its  varied  activities — in 
flood  and  fire  disasters,  in  care  of  war  wounded, 
prisoners  in  concentration  camps,  etc.  Also  display 
portraits  of  community,  state,  national  and  foreign 
Red  Cross  leaders;  newspapers  will  play  it  up. 
Red  Cross  officials,  with  exhibitor  help,  might 
induce  an  editor  to  sponsor  an  essay  contest  on  the 
formation  and  growth  of  the  Red  Cross.  A  radio 
station  might  sponsor  it. 

AUGUST  26  — WOMAN  SUFFRAGE  —  19th 
amendment — passed  in  1920.  Try  for  a  humorous 
or  semi-humorous  debate  between  a  local  man  and 
woman  of  prominence  on  "Has  woman  suffrage 
accomplished  anything  politically  for  the  country?" 
— or  "for  the  good  of  the  country?"  A  prominent 
speaker  talking  briefly  and  seriously  on  what  woman 
suffrage  has  done,  would  attract  many.  Display 
portraits  of  noted  woman  suffrage  advocates  of  the 
past  in  the  lobby;  libraries  and  editors  will  help  to 
identify  them.  Libraries  and  book  shops  would  dis- 
play books  on  the  subject  and  biographies  of  its 
advocates. 

Anniversaries 

Aug.  1 — Colorado  admitted  to  the  Union,  1876. 

Aug.  3 — Germany  declared  war  on  France  and 
England,  1914. 

Aug.  4 — U.  S.  Coast  Guard  originated  in  1790. 

Aug.  10 — Missouri  admitted  to  Union,  1821. 

Aug.  14 — Japan  surrenders,  1945. 

Aug.  15 — India  becomes  an  independent  state. 

Aug.  16 — Battle  of  Bennington  (observed  in  Ver- 
mont). 

Aug.  18 — Virginia  Dare,  first  white  child  of  Eng- 
lish parents  born  in  America,  1587. 

Aug.  8 — Thousand  Island  International  Bridge 
opened  1938. 

Aug.  23 — General  Jonathan  M.  Wainwright,  born. 
1883. 

Aug.  27 — First  petroleum  well  at  Titusville,  Pa.. 
1859. 


SHOWMiEN'S  TRADE  REVIEW,  July  10,  1948 

Strong  Campaign  Backing 
Premiere  oi  ^Tap  Roots^ 

(Continued  from  Page  20) 

House,"  heard  over  195  stations  of  the  network, 
has  saluted  "Tap  Roots." 

U-I  will  hold  a  special  screening  of  the  pic- 
ture at  the.  Groldman  Theatre,  midnight,  July  13, 
for  the  nation's  leading  newspaper  and  radio 
personalities  who  will  be  present  for  the  Demo- 
cratic National  Convention.  There  will  be  a 
"Tap  Roots,"  story  in  the  Convention  news- 
paper which  will  be  widely  distributed  in 
Philadelphia. 

"Tap  Roots"  headquarters  have  been  opened 
in  the  Ritz  Carlton  Hotel  to  serve  as  a  focal 
point  for  its  promotional  activities. 

Arrangements  have  been  made  for  the  Lane 
Bryant  store  in  Philadelphia  to  exhibit  the 
original  costumes  from  the  picture.  To  stimu- 
late exploitation  activity  by  the  managers  and 
promotion  staffs  of  the  theatres,  in  addition  to 
those  in  Philadelphia,  which  will  participate  in 
the  simultaneous  premiere,  U-I  will  award 
prizes  of  weekends  in  New  York  at  the  com- 
pany's expense,  for  the  three  best  campaigns. 
The  additional  theatres  are  the  Hollywood, 
.Atlantic  City;  the  Earle,  Allentown;  the  Col- 
lege, Bethlehem;  the  Senate,  Harrisburg;  the 
Astor,  Reading  and  the  Surf,  Ocean  City,  open- 
ing "Tap  Roots"  July  14,  and  the  State,  Easton ; 
the  Capitol,  Lancaster;  the  Strand,  York;  and 
the  Warner,  Wilmington,  opening  July  IS. 


Visiting  Stars  Boost 
Film  in  Vancouver 

When  the  Cavalcade  of  Stars  came  to  Van- 
couver, B.  C,  Canada,  to  put  on  the  show  for 
the  benefit  of  the  British  Columbia  Flood 
Fund,  Ivan  Ackery,  manager  of  the  Orpheum 
Theatre,  had  Jack  Carson  and  Dennis  Morgan 
visit  the  theatre  in  order  to  boost  the  showing 
of  Warner's  "April  Showers,"  which  features 
Carson. 

The  two  stars  posed  with  the  Orpheum's  ush- 
erettes for  pictures  which  made  the  newspapers. 
The  usherettes,  incidentally,  were  attired  in 
slickers  and  umbrellas,  which  were  their  outfits 
for  the  week  preceding  the  opening  of  the  pic- 
ture.—VAN. 


Hallmark  Tieup  Urged 
On  Current  Disney  Film 

Exhibitors  playing  RKO  Radio's  Walt  Disney 
feature,  "Melody  Time,"  will  find  ready-made 
exploitation  cooperation  from  dealers  of  Hall- 
mark greeting  cards  on  Luana  Fatten,  child 
star  of  the  film.  Luana  recently  became  "cover 
girl"  for  the  new  Hallmark  Doll  Collector's 
Album  designed  and  issued  by  Hall  Brothers, 
Inc.,  Kansas  City,  a  leading  greeting  card  firm. 

Since  there  are  Hallmark  dealers  in  virtually 
every  city,  town  and  hamlet  in  the  nation,  ex- 
hibitors should  contact  local  merchants  as  soon 
as  possible  to  work  out  tie-in  publicity  and 
displays  on  the  picture. — KC. 


D.A.R.  Backs  Short 

Manager  Joe  Burns  of  the  Van  Wert,  Van 
Wert,  Ohio,  got  the  cooperation  of  the  local 
Daughters  of  the  American  Revolution  for  the 
showing  of  the  short,  "Power  Behind  the  Na- 
tion". The  D.A.R.  put  in  many  plugs  for  the 
short  at  its  meetings  and  the  president  of  the 
Van  Wert  chapter  wrote  an  open  letter  to 
members  boosting  it.  Newspaper  played  up  the 
D.A.R.  cooperation. 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948  25 

The  Box'0£££ce  Slant 

Cuxrent  and  Forthcoming  Feature  Product  Reviewed  from  the  Theatreman's  Standpoint 


Thunderhoof 

Columbia  Drama  76  mins. 

AUDIENCE  SLANT:  (Family)  A  horse 
is  the  main  character  in  this  excellent  and 
unusual  film,  with  only  three  humans  in  the 
cast.  Story  of  equine's  capture  is  well  done. 

BOX-OFFICE  SLANT:  There  are  no  big 
names  to  put  this  across,  but  it  should  be 
good  for  nice  business  where  exploited  prop- 
erly. A  natural  for  action  houses. 

Cast:  Preston  Foster,  Mary  Stuart,  William  Bishop, 
Thunderhoof.  Credits:  Producer,  Ted  Richmond.  Di- 
rector, Phil  Karlson.  Original  screenplay,  Hal  Smith. 
Additional  dialog,  Kenneth  Garnet.  Photography,  Henry 
Freulich. 

Plot:  From  Mexico  to  the  hills  of  Texas, 
two  mert  fight  over  a  young  woman,  wife  of 
the  older  man.  The  dream  of  the  older  man 
is  to  capture  the  much  sought-after  wild 
horse,  Thunderhoof.  This  he  finally  does 
after  he  nearly  dies  in  the  attempt,  and  the 
younger  man  does  perish. 

Comment:  Chalk  up  an  excellent  and  un- 
usual film,  using  only  three  humans  in  the 
cast.  A  horse  is  the  main  character  and  the 
story  of  his  capture  is  well  done.  Ted  Rich- 
mond has  produced  a  heap  of  action-dramas, 
but  he  can  take  the  loudest  applause  for  this 
topnotch  delivery.  Phil  Karlson's  direction  is 
very  good,  except  for  too  much  forced  laugh- 
ter, which  would  have  been  more  effective 
if  underplayed.  Particularly  outstanding  is 
Henry  Fruelich's  photography,  which  is  han- 
dled with  professional  perfection,  and 
achieves  a  sepiatone  kind  of  reproduction.  A 
special  word  of  praise  should  go  to  the 
person  who  trained  and  handled  the  horse, 
for  Thunderhoof  gives  the  audience  plenty  of 
thrills.  There  are  no  big  names  to  put  this 
across,  but  it  should  be  good  for  nice  busi- 
ness where  exploited  properly.  It's  a  natural 
for  action  houses. 

The  Walls  of  Jericho 

20th-Fox  Drama  111  mins. 

AUDIENCE  SLANT:  (Adult)  Although 
a  little  too  long,  this  is  a  well-sustained 
drama  that  should  please  most  moviegoers. 
It  should  have  strong  appeal  for  the  women. 

BOX-OFFICE  SLANT:  Should  do  big 
business,  not  only  because  of  the  feminine 
angle,  but  also  because  of  its  star  values  and 
the  popularity  of  the  novel  from  which  it 
was  adapted. 

Cast:  Cornel  Wilde,  Linda  Darnell,  Anne  Baxter, 
Kirk  Douglas,  Ann  Dvorak,  Marjorie  Rambeau, 
Henry  Hull,  Colleen  Townsend,  Barton  MacLane, 
Griff  Barnett,  William  Tracy,  Art  Baker.  Credits: 
Producer,  Lamar  Trotti.  Director,  John  M.  Stahl. 
Screenplay,  Lamar  Trotti.  Based  on  the  novel  by 
Paul  I.  Wellman.    Photography,  Arthur  Miller. 

Plot:  When  an  out-of-town  woman  comes 
to  a  small  Kansas  town  in  the  early  1900s 
as  the  newly-wed  wife  of  the  town's  news- 
paper publisher,  she  tries  to  make  a  play  for 
the  handsome  young  city  attorney  and  fails. 
This  so  embitters  her  that  she  sets  about  to 
ruin  the  attorney  and  nearly  succeeds  in 
crushing  not  only  him  but  also  other  inno- 
cents. The  enduring  love  of  a  pretty  woman 
fawyer  for  the  attorney  saves  the  day. 

Comment:  One  factor  that  puts  "The  Walls 
of  Jericho"  in  the  box-office  success  column 


National  Reviewing  Committees 
Audience  Classifications 

NORTHWEST  STAMPEDE  (EL) 

FAMILY — National  Board  of  Review. 

CLASS  A— SEC.  1— National  Legion  of  Decency. 

BEYOND  GLORY  (Para.) 

FAMILY — National  Board  of  Review. 

CLASS  A— SEC.  1— National  Legion  of  Decency. 

MR.  BLANDINGS  BUILDS  HIS  DREAM  HOUSE 
(SRO) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  2 — National  Legion  of  Decency. 


is  its  strong  appeal  to  women.  But  in  addi- 
tion to  that,  it  has  an  excellent  cast,  and 
the  novel  from  which  it  was  adapted  was  a 
Literary  Guild  selection  and  a  best-seller. 
As  for  the  picture  itself,  it  is  a  well-sustained 
drama  that  should  please  most  moviegoers, 
although  it  is  somewhat  long,  running  nearly 
two  hours.  Cornel  Wilde  is  quite  satisfactory 
as  the  young  hero,  while  women  will  sym- 
pathize with  Anne  Baxter's  performance  as 
the  "other  woman"  in  Wilde's  life.  Linda 
Darnell  does  well  as  the  villainess,  but  her 
cinematic  husband,  Kirk  Douglas,  seems  out 
of  place  in  his  role  as  the  good  guy.  The 
production  values  of  Lamar  Trotti,  who  also 
wrote  the  screenplay,  are  excellent;  it  is 
obvious  that  the  purse  strings  were  loosened 
to  make  this  picture.  And  John  M.  Stahl's 
direction  is  very  good.  Go  after  the  women 
on  this  one,  and  they'll  bring  the  men. 


The  Timber  Trail 

(Trucolor) 

Republic      Western  with  Music      67  mins. 

AUDIENCE  SLANT:  (Family)  This  mu- 
sical western  although  helped  some  by  Tru- 
color, lacks  the  necessary  ingredients  to 
provide  actionful  entertainment. 

BOX-OFFICE  SLANT:  Should  do  satis- 
factorily at  houses  playing  such  product,  with 
color  an  added  attraction. 

Cast:  Monte  Hale,  Lynne  Roberts,  James  Burke, 
Roy  Barcroft,  Francis  Ford,  Robert  Emmett  Keane, 
Steve  Darrell,  Fred  Graham  and  Foy  Willing  and  the 
Riders  of  the  Purple  Sage.  Credits:  Associate  pro- 
ducer, Melville  Tucker.  Director,  Philip  Ford.  Original 
screenplay.  Bob  Williams.  Photography,  Reggie  Lan- 
ding. 

Plot:  An  itinerant  cowhand  on  his  way  to 
Denver  rodeo  gets  roped  into  a  job  protecting 
a  girl's  and  her  father's  interests  in  a  stage- 
coach line.  The  wandering  cowboy  manages 
to  outwit  the  gang  trying  to  get  control  of 
the  line  and  the  new  telegraph  company,  ex- 
panding in  the  West.  The  town  banker,  a 
former  forger,  and  his  cohorts  are  brought  to 
justice. 

Comment:  This  musical  western  although 
helped  some  by  Trucolor,  lacks  the  neces- 
sary ingredients  to  provide  actionful  enter- 
tainment. The  plot  stretches  too  thin,  the 
musical  numbers  are  inadequate,  and  Hale 
isn't  strong  enough  to  carry  the  picture. 
There  just  isn't  enough  sustained  interest 
and  excitement  and  the  kids  will  probably 
get  restless  in  parts.  Adrian  Booth  formerly 
co-starred  with  Hale  in  this  series,  but  Lynne 
Roberts  takes  over  for  this  one  and  does 
all  right.  The  film  should  do  business  at 
houses  playing  such  product,  with  color  an 
added  attraction. 


The  Story  of  Life 

Crusade  Productions  Documentary  67  mins. 

AUDIENCE  SLANT:  This  film,  hereto- 
fore confined  in  its  component  parts  to  non- 
theatrical  use,  is  slanted  now  to  general  trade 
at  commercial  theatres.  Intention  of  the 
producers  is  to  have  the  family,  as  a  unit, 
learn  about  sex. 

BOX-OFFICE  SLANT:  Wise  course 
would  be  to  see  this  picture,  as  the  subject 
requires  individual  exhibitor  decision  as  to 
audience  suitability  and  box-office  value  for 
the  particular  situation. 

Cast:  Joseph  Crehan,  Wanda  McKay,  John  Parker. 
Credits:  Producer,  William  D.  Bacon.  Director,  How- 
ard Bretherton.  Story  and  screenplay,  Walter  Law- 
rence. Live  action  photography,  Arthur  Martinelli. 
Animation  art  work,  Charles  Shaw.  Animation,  Robert 
Moore,  Lester  Novros.  Animation  photography,  Novros 
and  ^Gerald  Goldberg.  Narration,  Sam  Baiter  and  Hy 
Averback. 

Plot:  Documentary  treatment  of  venereal 
diseases,  birth  and  reproduction,  done  through 
the  medium  of  two  badly  informed  persons 
who  come  to  a  doctor. 

Comment:  This  film,  heretofore  confined 
in  its  component  parts  to  non-theatrical  use, 
is  slanted  now  to  general  trade  at  commercial 
theatres.  The  film  is  done  very  simply,  and 
one  can  find  fault  with  technical  aspects,  such 
as  photography  and  sound,  and  an  overly- 
long  foreword.  However,  it  does  convey  a 
lot  of  information  about  the  facts  of  life,  in 
a  non-suggestive  way.  (Crusade  will  distrib- 
ute the  picture  itself,  from  San  Francisco 
headquarters,  with  special  representatives  in 
key  spots.) 


Mr.  Peabody  and  the  Mermaid 

Univ.-Int'l  Comedy  89  mins. 

AUDIENCE  SLANT:  (Adult)  A  gay  and 
witty  comedy  that  should  provide  lots  of 
laughter  for  all  types  of  adult  audiences. 
Truly  refreshing  entertainment. 

BOX-OFFICE  SLANT:  It  looks  like  this 
will  make  money  at  the  box-office  because  of 
the  cast  and  the  provocative  title,  and  what's 
more,  it'll  send  patrons  out  in  a  happy  mood. 

Cast:  William  Powell,  Ann  Blyth,  Irene  Hervey, 
Andrea  King,  CHnton  Sundberg,  Art  Smith,  Hugh 
French,  Lumsden  Hare,  Fred  Clark,  James  Logan, 
Mary  Field,  Beatrice  Roberts,  Cynthia  Corley,  Tom 
Stevenson,  Mary  Somei-ville,  Richard  Ryan,  Bobby 
Hyatt,  Ivan  H.  Browning.  Credits:  A  Nunnally  John- 
son Production.  Associate  Producer,  Gene  Fowler,  Jr. 
Directed  by  Irving  Pichel.  Screenplay  by  Nunnally 
Johnson  from  the  novel,  "Peabody's  Mermaid,"  by 
Guy  and  Constance  Jones.  Photography,  Russell 
Metty.  Underwater  scenes  photographed  at  Weeki- 
wachee  Spring,  Fla.,  by  David  S.  Horsley.  Art  diiec- 
tion,  Bernard  Herzbrun  and  Boris  Leven.  Music, 
Robert  Emmett  Dolan. 

Plot:  Comedy  about  a  vacationing  Bos- 
tonian  who  hooks  a  blonde  mermaid,  be- 
comes infatuated  with  her  and  then  loses 
her  when  an  investigation  of  the  disappear- 
ance of  his  wife  begins.  The  Bostonian  is 
reunited  with  his  wife,  and  his  adventure  is 
explained  by  a  psychiatrist  who  tells  him 
that  things  like  that  happen  to  men  when 
they  reach  SO. 

Comment:  "Mr.   Peabody  and   the  Mer- 
maid" is  a  gay  and  witty  comedy  that  should 
provide   lots   of  laughter   for  all   types  of 
(Continued  on  Page  28) 


DOROTHY 


COLUMBIA  PICTURES 

presents 

Lamour 


co-starring 


GEORGE 


MOIMTGOMERY 


with 


Albert  DEKKER-Otto  KRUGER-Glenda  FARRELL-Greg  McCLURE 

Screenplay  by  Everett  Freeman  •Additional  Dialogue  by  Karl  Kamb* Based  upon  the  play  by  Charles  MacArtbur  and  Edward  Sheldon, 

produced  by  David  Beiasco  •  Directed  by  LESLIE  FENTON 


BENEDICT  BOGEAUS  PRODUCTION 


28 


SHOWMiEN'S  TRADE  REVIEW,  July  10,  1948 


BOX-OFFICE  SLANTS 


Mr.  Peabody  and  the  Mermaid 

{Continued  from  Page  25) 

adult  audiences.  It  is  truly  refreshing  enter- 
tainment that  pokes  sly  and  subtle  fun  at 
the  average  married  husband — that  is,  the 
husband  who's  been  married  for  10  or  15 
years  and  is  reaching  the  half-century  mark. 
Wives  will  be  thoroughly  amused,  and  most 
good-natured  husbands,  while  laughing  right 
altsng  with  the  better  half,  will  probably 
secretly  wish  that  they  could  pick  up  a  cute 
number  like  Mr.  Peabody's  mermaid.  And 
a  cute  number  she  is,  too,  (Ann  Blyth),  so 
demonstrative,  so  lovely  and — best  of  all — 
so  quiet  and  naive  (she  never  talks  back — 
she  doesn't  know  how!).  Men  will  envy 
William  Powell  his  good  fortune,  at  the 
same  time  wondering  why  the  darn  fool 
{they  wouldn't  be  that  way)  can't  appreciate 
his  attractive  wife,  Irene  Hervey.  Powell  is 
well-nig-h  perfect  as  Mr.  Peabody  and  proves 
himself  a  splendid  comedian,  .while  Miss 
Hervey  is  appealingly  frustrative  as  his  per- 
plexed wife.  Outstanding  in  the  supporting 
cast  is  Clinton  Sundberg,  whose  fine  per- 
formance is  responsible  for  many  of  the 
laughs.  Producer-Scripter  Nunnally  John- 
son has  scored  A-plus,  both  in  production 
and  in  his  adaptation  of  the  Guy  and  Con- 
stance Jones  novel,  while  Irving  Pichel  has 
directed  the  picture  with  that  well-known 
"touch"  that  makes  so  much  difference  be- 
tween an  ordinary  comedy  and  a  really  and 
truly  delightful  one.  It  looks  like  this  will 
make  money  at  the  box-office  because  of  the 
cast  and  the  provocative  title,  and  what's 
more,  it'll  send  patrons  out  in  a  happy  mood. 
If  there's  an  exodus  of  local  husbands,  how- 
ever, you'll  probably  find  them  in  the  Carib- 
bean searching  for  a  mermaid  as  nearly  like 
Mr.  Peabody's  as  possible.  (Miss  Jones,  get 
me  a  reservation  on  the  plane  leaving  for 
the  Caribees.) 


Key  Largo 

Warner  Bros.  Drama  101  mins. 

AUDIENCE  SLANT:  (Adult)  Although 
it  might  have  been  edited  a  bit  to  its  advan- 
tage, this  is  nevertheless  an  exciting  gangster 
drama,  with  Edward  G.  Robinson  and  Claire 
Trevor  delivering  outstanding  performances. 
Splendidly  directed  by  John  Huston,  who 
wrote  the  screenplay  with  Richard  Brooks. 
Should  please  generally. 

BOX-OFFICE  SLANT:  Considering  the 
huge  appeal  of  the  star-studded  cast,  and  the 
effect  of  word-of-mouth  comment,  this  should 
hit  the  high-gross  jackpot  in  practically  any 
situation. 

Cast:  Humphrey  Bogart,  Edward  G.  Robinson, 
Lauren  Bacall,  Lionel  Barrymore,  Claire  Trevor, 
Thomas  Gomez,  Harry  Lewis,  John  Rodney,  Marc 
Lawrence,  Dan  Seymour,  Monte  Blue,  Silver  Heels, 
Rodric  Red  Wing.  Credits:  Produced  by  Jerry  Wald. 
Directed  by  John  Huston.  Screenplay  by  Richard 
Brooks  and  John  Huston.  Based  on  a  play  by  Max- 


Turnabout 

In  appreciation  for  the  loan  courtesy 
by  Mr.  and  Mrs.  Lou  Rosefield  for 
Sunday  services  during  the  past  10 
months,  the  Westdale  United  Congre- 
gation at  Hamilton,  Ontario,  presented 
the  exhibitors  with  gifts. 


well  Anderson.  Photography,  Karl  Freund.  Music  by 
Max  Steiner. 

Plot:  A  disillusioned  ex-Army  major,  ar- 
riving at  a  small  hotel  in  Key  Largo,  Fla., 
finds  himself  among  a  gang  of  desperadoes 
whose  ringleader  is  a  former  bigshot  who 
had  been  exiled  to  Cuba  but  now  is  back  in 
the  States  for  an  attempted  return  to  power. 
At  the  crucial  moment,  the  disillusioned  ex- 
Major  regains  his  ideals,  with  the  help  of  the 
wife  of  his  best  friend  (who  had  died  over- 
seas in  combat).  The  ex-Major  fights  a  gun 
battle  with  the  gang  as  it  attempts  to  escape 
by  boat,  killing  the  members. 

Comment:  Although  it  might  have  been 
edited  a  bit  to  its  advantage,  "Key  Largo"  is 
nevertheless  an  exciting  gangster  drama,  with 
Edward  G.  Robinson  and  Claire  Trevor  de- 
livering outstanding  performances.  As  the 
cold-blooded  gang  leader,  Robinson  carries 
the  plot  in  handsome  style,  and  Miss  Trevor 
is  excellent  as  his  hard-drinking  moll.  Other 
fine  performances  are  contributed  by  Hum- 
phrey Bogart,  Lauren  Bacall,  Lionel  Barry- 
more  and  Thomas  Gomez.  The  entire  cast 
has  been  expertly  guided  by  the  splendid 
direction  of  John  Huston,  who  also  wrote 
the  screenplay  with  Richard  Brooks.  The 
picture  benefits  from  having  been  adapted 
from  a  great  play  of  a  decade  ago  by  Maxwell 
Anderson,  well  known  as  one  of  America's 
foremost  playwrights.  Aside  from  the  fact 
that  more  judicious  cutting  might  have  made 
it  even  better,  "Key  Largo"  should  please 
adult  audiences  generally.  Considering  the 
huge  appeal  of  the  star-studded  cast,  and  the 
effect  of  word-of-mouth  comment,  this  should 
hit  the  high-gross  jackpot  in  practically  any 
situation. 


The  Illegals 

Mayer-Burstyn       Documentary       75  mins. 

Cast:  Tereska  Torres,  Yankel  Mikalowitch  and  "The 
Illegals"  (themselves).  Credits:  Written,  directed  and 
produced  by  Meyer  Levin.  Photography,  Jean-Paul 
Alphen.  Photography  at  sea,  Bertrand  Hesse.  Produc- 
tion manager,  Paul  Cayatte.  Music  composed  by  Wally 
Karveno-Paquin. 

Comment:  This  inspiring  documentary 
about  the  struggle  of  Jewish  people  to  get  to 
Israel  was  written,  directed  and  produced  by 
Meyer  Levin,  who  has  won  a  good  deal  of 
renown  through  his  books  about  the  plight 
of  the  Jews  during  and  after  the  late  war. 
Levin,  through  his  camera,  takes  a  small 
group  of  Jews  from  Germany,  on  through 
Czechoslovakia,  Austria,  Italy  and  by  ship, 
first  to  Cyprus,  and  then  finally  to  the  home- 
land. The  devotional  spirit  of  these  folk  in 
their  unshakable  desire  to  get  to  the  Holy 
Land  has  a  dramatic  force  that  builds  up  a 
cumulative  climax  of  real  strength.  It  is  a 
sad  story  of  the  war  which  has  not  been 
carefully  told  before.  Frankly,  it  is  on  the 
propaganda  side  and  it  doesn't  seem  likely 
the  British  will  exactly  cheer  the  effort,  but 
as  a  study  of  an  almost  impossible  situation 
"The  Illegals"  comes  up  with  true  docu- 
mentary drama  that  will  carry  conviction  to 
any  audience  not  bound  by  pre-conceived 
prejudices. 


Space  in  'Sqiiodron' 

Arthur  Space  has  been  signed  for  a  top  dra- 
matic role  in  Warners'  'Fighter  Squadron,"  a 
Technicolor  saga  of  the  Army  Air  Forces 
which  Raoul  Walsh  is  directing. 


Acodemy  Foundation 
Gets  $5,000  Grant  || 

Y.  Frank  Freeman,  president  of  the  Academy 
Foundation,  announced  last  week  that  the 
Foundation  has  received  a  grant  of  $5,000  from 
the  Association  of  Motion  Picture  Producers, 
Inc.  The  Academy  Foundation  was  organized 
to  sponsor  the  cultural  work  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences. 

Among  the  current  projects  undertaken  by 
the  Foiindation  is.  the  restoration  to  film  of 
historic  motion  pictures  now  available  only  in 
the  archives  of  the  Library  of  Congress  as 
35  -mm.  paper  photographic  records.  The  paper 
positives  covering  the  period  from  1894  to  1912 
have  been  loaned  to  the  Academy  by  the  Li- 
brary of  Congress. 

Other  recent  contributions  to  the  work  in- 
clude $1000  from  Charles  Edison,  son  of  the 
famed  inventor,  and  a  gift  of  a  one  year  supply 
of  raw  stock  from  the  Eastman  Kodak  Company. 


Levey  to  Produce 
Frank  Buck  Picture 

Jules  Levey  has  announced  the  signing  of 
Frank  "Bring-'Em-Back-Alive"  Buck  for  a  pic- 
ture to  be  made  by  a  British  troupe  in  Africa. 
The  producer  just  returned  to  Hollywood  from 
more  than  two  months  abroad,  and  said  he 
planned  to  make  the  Buck  feature  in  color.  He 
said  shooting  would  probably  take  a  half-year. 

Tentatively  titled  "Frank  Buck's  Adventures 
in  Africa,"  the  film  will  be  produced  in  the 
South  Sudan  region,  Levey  said.  He  added  that 
Capt.  Harry  Dibble,  British  Africa  High  Com- 
missioner, will  come  to  the  U.  S.  shortly  to 
work  on  the  script  with  Buck.  Levey  also  ad- 
vised that  a  series  of  television  shorts  will  be 
made  simultaneously,  with  two  camera  crews 
being  utilized. 


Signs  Woman  Athlete 
For  3  Golf  Shorts 

Columbia  Pictures  has  signed  Babe  Didrikson 
Zaharias,  outstanding  woman  athlete  in  sports 
history,  for  a  series  of  three  golf  shorts,  which 
will  be  part  of  Columbia's  "World  of  Sports" 
series,  with  Bill  Stern  as  narrator. 

Short  subject  producer-director  Harry  Foster 
started  production  on  the  films  over  the 
Fourth  of  July  week-end  at  Grossinger's,  in 
Ferndale,  N.  Y.,  with  release  scheduled  for 
the  fall. 


Added  to  'Dark  Past' 

Kathryn  Card,  Broadway  character  actress 
who  played  the  cook  in  the  stage  play,  "Kiss  and 
Tell,"  and  made  her  screen  debut  in  the  same 
part  in  Columbia's  film  version,  has  been  signed 
by  the  studio  for  the  featured  role  of  a  maid  in 
"The  Dark  Past."  William  Holden,  Nina 
Foch  and  Lee  J.  Cobb  have  top  spots,  with 
Buddy  Adier  producing  and  Rudy  Mate  direct- 
ing. 


Cast  as  Boxer 

Paul  Lees,  Marine  war  hero,  has  been  cast 
as  Bat  Travis,  a  prize  fighter,  in  Paramount'? 
next  Alan  Ladd  starrer,  "One  Woman." 


Even  the  Cabots  Can't 

No  Parking  by  anyone  in  front  of 
theatres  was  put  into  effect  July  1  by 
the  Boston  police  who  are  strictly  en- 
forcing the  ruling. 


In  the  very  heart  of  America.  . 
the  great  Midwest. .  ."MICKEY"  makes 
her  bow  to  the  nation  in  the  sensational  157  theatre 
day-and-date  showings  throughout  Illinois,  Iowa  and  Nebraska. 

In  "MICKEY,"  the  screen  discovers  an  enchanting  young 
new  star — LOIS  BUTLER,  whose  radiant  beauty  and 
glorious  voice  will  capture  the  hearts  of  everyone. 
Here  truly,  is  the  picture  all  America  will  love. 


jri^wg^  ^^^^^^^^ 


MICKEY 


»ith  BILL  GGODWIN  - IRENE  HERVEY  -  JOHN  SUTTON 

Rose  Hobart'Hattie  McDaniel-Skippy  Homeier 

Produced  by  Aubrey  Schenck*  Directed  by  Ralph  Murphy 

f'~^    \     From  the  novel,  "Clementine,"  by  Peggy  Goodin 

Screenplay  by  Muriel  Roy  Bolton, 

Agnes  Christine  Johnston 
Presented  by  DAVID  W.  SIEGEL 


An  EAGLE  LION  FILMS  Release 


^  span 


30  SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 

Regional  Newsxeel 

News  oi  Events  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


HARTFORD 


The  Grand  here  settled  out  of  court  a  $15,- 
000  damage  suit  filed  by  Mrs.  Anna  Bartosiewicz 
for  injuries  allegedly  sustained  when  she  slipped 
on  the  sidewalk  before  the  theatre.  Claim  was 
that  the  management  was  responsible  for  allow- 
ing water  to  accumulate  there. 

Briston,  Conn,  will  decide  July  12  whether 
Albert  Bernstein  of  that  city  can  build  a  drive- 
in,  when  State  Police  Commissioner  Ed  Hickey 
hears  pros  and  cons.  Property  holders  are  fight- 
ing it  on  the  ground  that  it  would  injure  their 
property. 

Holly  Sweeney  is  the  new  assistant  manager 
of  the  Loew-Poli,  Springfield.  Charles  Fish 
has  become  manager  of  the  Madison  at  Madi- 
son. Mr.  and  Mrs.  Morris  Hadelman  of  the 
Shelton  at  Shelton  are  celebrating  their  40th 
wedding  anniversary.  Charlie  White  of  Local 
84,  lATSE,  is  the  new  stage  manager  of  the 
Colonial,  succeeding  Jimmie  Wynn,  62,  who 
died  suddenly.  The  Loew-Poli  has  installed  a 
new  candy  counter.  Vincent  O'Brien,  manager 
of  E.  M.  Loew's  Hartford  drive-in,  has  been 
shifted  to  the  Boston  Strand  with  Jay  Finn  re- 
placing him  here.  John  Silverwatch,  manager 
of  E.  M.  Loew's  Court  Square,  Springfield,  is 
on  vacation  with  assistant  Manager  Sam  Hor- 
witz,  of  the  Hartfold  Loew-Poli  scheduled  to 
go  Aug.  IS.  The  Strand,  Plainville,  Conn.,  has 
gone  on  a  summer  schedule  of  matinees  on 
Mondays,  Wednesdays  and  Fridays. 


ST.  LOUIS 


Hot  weather  didn't  keep  industryites  from 
moving  about  with  Warner  Bros.'  Lester  Bona 
going  to  Springfield,  111.,  to  talk  with  Frisinia 
Amusement  Company  and  Jimmy  Frisinia,  who 
buys  features  for  that  company,  going  to  Wichi- 
ta, Kan.,  to  play  in  an  amateur  golf  tourney. 
Harry  Haynes  of  Universal-International  got 
back  in  town  after  visiting  Chicago  with  his 
wife  and  daughter. 

Out-of-town  exihibitors  seen  along  Film  Row 
included :  Paul  Musser,  Casey,  111. ;  Tilden  Dick- 
son, Crystal  City,  Mo. ;  John  Dickson,  St.  Elmo, 
111. ;  Bill  Williams,  Union,  Mo. ;  Dean  Davis, 
W'est  Plains,  Mo. ;  Jack  Mullaney,  Rickey,  Mat- 
toon,  111. ;  Ed  Clark,  Clark,  Mattoon  and  Times 
theatres,  Mattoon,  111. ;  Rani  Padrucci,  Frisina 
Amusement  Company,  Springfield,  111. ;  For- 
rest Pirtle,  Pirtle  Amusement  Company,  Jer- 
seyville,  III;  Gus  Boehler,  Norside,  Alton,  111.; 
Joe  Goldfarb,  Upper  Alton,  111. ;  Mrs.  Cecil 
Cannon  Gladney,  Elsberry,  Mo. ;  B.  Temborius, 
Lebanon,  111. ;  Mrs.  Mamie  Berousek,  Franklin, 
111.;  Mrs.  Nellie  Tobin,  Waterloo,  III;  Louis 
Davis,  Vernon  Theatre,  Mount  Vernon,  Ind. ; 
M.  J.  Nash,  Ritz  Theatre,  California,  Mo. ;  Mrs. 
W.  A.  Collins,  DeSoto,  Mo.;  Mrs.  Rose  Des- 
berger,  Norside  Theatre,  Alton,  111. ;  Tom 
Bloomer,  Belleville,  111.;  Sol  Bank,  Vandalia, 
Mo. ;  Eddie  Rosecan,  Hannibal,  Mo. ;  A.  Kuess, 
Jr.,  New  Athens,  111. ;  Frank  Finger,  Marissa, 
111.;  A.  T.  Wohlert,  Altamont,  111.;  Mrs.  C. 
Beckemeyer,  Trenton,  III. ;  Mrs.  Ethel  Chilton, 
Doniphan,  Mo. ;  Henry  FI.  Beck,  State  Theatre, 
Alton,  111.;  Mrs.  Ralph  Welsh,  Newman,  111.; 
George  Faith,  Linn,  Mo.,  and  Mrs.  C.  Colbeck, 
Joy  Theatre,  Brooklyn,  111. 

Friends  of  Fox  Midwest  Regional  Manager 


REGIONAL  NEWS  INDEX 


Atlanta   34 

Boston    32 

Chicago    33 

Cleveland    34 

Columbus    32 

Denver    35 

Des  Moines    30 

Hartford    30 

Harrisburg    34 

Indianapolis    30 

Kansas  City    34 

Los  Angeles    33 

Louisville    34 

Minneapolis   33 

New  Haven   34 

New  York   33 

Omaha    30 

Philadelphia    34 

Portland    32 

St.  Louis    30 

San  Francisco    30 

Toronto    33 

Vancouver   33 

Washington    35 


Fred  C.  Souttar  gathered  here  Friday  to  throw 
him  a  farewell  party  at  the  Sheraton  with 
Variety  Club  Chief  Barker  Thomas  James  as 
toastmaster.  Souttar  moves  to  Kansas  City  to 
succeed  Howard  E.  Jamyeson  as  district  mana- 
ger in  that  territory.  Doris  Droste,  assistant 
cashier  at  RKO  will  marry  Bob  Johnston  Sept. 
1,  son  of  Mrs.  Harry  Pitner  of  Fairfield,  111. 
Miss  Marjorie  Lang,  4,  who  though  paralyzed 
for  21  years  headed  the  Volunteer  Film  Asso- 
ciation which  she  founded  in  1939  to  furnish 
films  for  shut-ins,  died  at  her, home  here. 


DES  MOINES 


A  group  of  Minneapolis  business  men  have 
signed  a  10-year  lease  on  the  Palace  at  Water- 
loo which  they  will  rename  and  remodel  with 
opening  scheduled  for  six  weeks. 

Robert  Severeid  of  Waterloo  has  bought  the 
Avon  at  Dysart  from  Frank  Farizek.  J.  F. 
Beecher  is  president  of  company  which  will 
operate  the  new  quonset  hut  theatre  going  up 
at  Elma,  la. ;  Charles  J.  Jones  will  manage. 
Bel-Air  Theatre  Corporation  of  Davenport  has 
filed  articles  of  incorporation  for  an  outdoorer 
with  capital  stock  of  $100,000  and  the  following 
officers ;  President  Julies  Geertz,  Vice-Presi- 
dent Clarence  Moses,  Secretary  Robert  Mc- 
Mann.  Lloyd  Johnston,  assistant  manager  of 
the  Circle  at  Nevada,  has  been  appointed  mana- 
ger. 

John  E.  Winn,  formerly  office  manager  of 
Screen  Guild  here  has  been  named  exchange 
manager,  Franchise  Holder  Julian  H.  King  an- 
nounced. Mrs.  Floyd  Sichra  plans  to  continue 
as  manager  of  the  Whiting  at  Toledo,  Iowa, 
once  managed  by  her  late  husband. 


Drive  and  Dance 

The  Cascade  drive-in  near  Vancouver 
has  started  something  new — Dance  on 
the  Deck,  every  night  before  the  per- 
formance. The  house  installed  a  new 
dance  floor  and  includes  the  light  fan- 
tastic in  the  price  of  admission  which 
covers  a  two-hour  show  in  addition. 


OMAHA 


Howard  Kennedy,  Broken  Bow  (Neb.)  ex- 
hibitor, returned  flushed  from  the  Republican 
National  Convention  in  Philadelphia  where  he 
got  to  do  considerable  pinch-hitting  as  an  alter- 
nate delegate. 

The  new,  modern  Warner  Brothers  Exchange 
Building  has  opened. 

Among  the  vacationists  are :  Mary  Ann  Jor- 
danson,  20th-Fox,  to  Chicago  and  Ozarks ;  Tom 
Henshaw,  Columbia,  to  Chicago ;  Sophie 
Volker,  Paramount ;  Mike  Doherty,  MGM ;. 
and  Rollin  K.  Stonebrook,  Orpheum  Theatre 
manager.  The  Ballantyne  Company  shut  down 
its  production  until  July  6  while  the  employes, 
took  a  vacation. 

The  Beacon  Theatre  has  reopened.  New  fea- 
tures include  a  crying  room,  refreshment  bar 
and  modernistic  front.  New  films  have  been 
presented  the  Children's  Memorial  Hospital 
by  the  Omaha  Variety  Club,  which  also  has 
donated  $16,000  in  cash.  Chief  Barker  F.  A, 
VanHusen  and  Glen  Rogers  made  the  picture 
presentation.  Twentieth  Century-Fox  employes 
are  happy  over  a  three-week  bonus  for  sales 
drive  efforts. 

Seymour  L.  Smith,  attorney  specialist  in  mu- 
nicipal afifairs,  represented  the  film  exchanges 
in  their  personal  property  appeals  before  the 
County  Equalization  Board.  A  schedule  for 
valuating  films  ranging  from  $15  to  30  cents 
a  thousand  feet  for  black  and  white  film  was 
worked  out. 


SAN  FRANCISCO 


Appreciation  to  the  San  Francisco  Theatres. 
Inc.,  for  their  lobby  collections  on  behalf  of 
the  Northwest  flood  sufferers  was  expressed  this 
week  by  Jack  D.  Matlack  of  the  J.  J.  Parker 
Theatres  at  Portland  who  wrote  SF  circuit's 
Irving  M.  Levin  that  the  collections  of  $455 
proved  "that  this  motion  picture  .industry  has  a 
great  heart." 

Sam  Sobel,  formerly  with  Eagle  Lion,  moves 
into  Film  Classics  as  manager  to  succeed  the 
late  Fred  Abelson  and  Chan  Carpenter  who 
had  been  acting  office  manager,  will  take  the 
road  to  peddle  film. 

Harold  Helvenston,  former  drama  coach  at 
Stanford  U  and  the  man  who  made  the  Snow 
White  dwarf  models  for  Disney,  has  been 
named  art  director  for  the  Don  Lee  television 
setup.  Milton  Anderson  has  been  named  office 
manager  for  Paramount  with  Jack  Stevenson,, 
acting,  moving  to  the  head  booking  desk. 


INDIANAPOLIS 


Twentieth-Fox's  Indianapolis  exchange  per- 
sonnel and  salesmen,  finished  in  the  top  ten  of 
the  Spring  Drive.  Every  employee  will  re- 
ceive a  three  weeks'  salary  bonus  for  their  un- 
tiring effort.  James  Keefe,  Cincinnati,  O.,  ex- 
ploitation director  for  20th-Fox,  was  here  two. 
days  last  week  on  business.  Allen  Brothers  at 
Canneyville,  Ky.,  have  opened  the  Mary  Jane 
Theatre  there. 

Damon  Frank,  who  operates  the  Photoplay 
Theatre  at  Clay  City,  Ind.,  has  installed  new  air 

{Continued  on  Page  32) 


MIGHTY  ACTlOM  SHO^l 


TRADE  Rtv 

p\enW 

« tboVs  got 

s  'Bad 


Produced  by  NAT  HOLT  •  Directed  by  RAY  ENRIGHT  •  Screen  Play  by  CHARLES  O'NEAL  •  JACK  NATTEFORD  and  LUCI  WARD 


32 


SHOWMEN'S  THADE  REVIEW,  July  10,  1948 

REGIONAL  NEWSREEL 


LONDON  OBSERVATIONS 

U.  S.  Renters  Move  May  Force  Circuit  Policy  Change; 
No  Let-Up  In  Independents'  Hostility  To  Quota  Act 


Jock  MacGregor 


By  JOCK  MacGREGOR 

Quota  and  GFD  rentals  remain  foremost 
in  the  British  showman's  mind.  He  smarts 
ua,der  what  he  considers  is  an  unjustifiably 
high  percentage  and  is  in  a  resentful,  slightly 
aggressive  mood.  Antagonism  to  the  Quota 
Act  is  strong  and  even 
as  an  attempt  to  spur 
production,  there  are 
many  who  regard  it  as 
poor  legislation. 

Despite  the  protective 
clauses,  the  independent 
thinks  he  has  had  a  raw 
deal.  Feeling  in  the 
CEA  is  running  high  on 
both  questions.  Some, 
like  H.  Simpson,  believe 
that  a  form  of  national 
sharing  scheme  would 
be  of  benefit  to  the  pro- 
ducer and  exhibitor.  Others  openly  speak  of 
a  split  if  satisfaction  is  not  reached,  claiming 
that  the  circuits  have  too  great  a  say  in  mat- 
ters which  do  not  concern  them.  Sir  Alex- 
ander King  would  like  to  see  a  tightening  up 
of  the  association. 


American  distributors  have  taken  swift  ac- 
tion against  present  conditions.  Practically 
squeezed  out  of  the  three  circuits  through 
quota,  revivals  and  priorities  for  associates' 
product.  Paramount,  MGM  and  20th-Fox  are 
offering  some  of  their  top  pictures  direct  to 
the  independents.  Paramount  and  UA  have 
been  accommodating  outside  product  in  their 
west  end  show  houses. 

In  a  way  this  is  a  return  to  the  days  be- 
fore the  streamlining  of  the  release  system 
down  to  three  features  a  week  to  meet  circuit 
requirements  and  conserve  supplies. 

It  is  anticipated  that  Granada  will  form 
the  nucleus  of  the  new  scheme  in  the  London 
area  where  300  of  the  400  cinemas  are  circuit- 
controlled.  In  highly  competitive  areas  like 
Hammersmith  or  Islington,  where  Rank  and 
ABC  have  several  houses,  they  may  even 
take  the  programs.  The  buyer  will  again 
come  into  his  own  and  out-of-town  bi-weekly 
changes  may  be  revived  to  stop  falling  re- 
ceipts. 

By  such  methods  the  renters  may  force  a 
change  of  policy  on  the  circuits  which  can 
ill  afford  to  have  independents  offer  stronger 
programs  than  theirs.  It  may  be  significant 
that  recently  Odeon  at  the  last  moment 
whipped  out  the  British  re-issue  "Theirs,  Is 
the  Glory"  and  replaced  it  with  U-I's  "A 
Woman's  Vengeance"  and  that  "My  Sister 
and  I"  will  be  teamed  with  "Are  You  With 
It"  when  it  goes  out  on  Gaumont. 

*       *  * 

Despite  extensive  trade  paper  advertising 

by  20th-Fox,  Sir  Alexander  Korda's  "The 
Lost  Illusion"  will  be  released  by  his  own 
British  Lion.  The  deal  has  apparently  been 
revised  so  that  the  American  company  only 
handles  the  product  in  the  U.  S.  The  news 
leaked  out  and  there  is  no  official  explana- 
tion. Our  theory  is  that  Fox  have  few  dates 
on  the  Rank  circuits  whereas  BL  have  a 


strong  tieup  with  A'BC  which  requires  quota. 

British  stars  all  to  their  own  good  are 

becoming  publicity  conscious.  Recently,  "Pic- 
ture Post,"  Britain's  leading  illustrated 
weekly,  did  a  feature  on  the  Screenwriters 
Club,  now  firmly  established  as  the  indus- 
try's London  rendezvous.  A  few  topliners 
were  invited  to  insure  that  the  photographer 
did  not  waste  his  time.  Despite  it  being  a 
warm  Sunday  evening,  not  only  did  they 
attend,  but  many  others  hearing  about  it 
also  dropped  in,  to  make  it  one  of  the  pleas- 
anter  social  occasions  in  a  long  while. 

Now  that  the  charities  covered  by  the 
Theatrical  Garden  Party  are  open  to  film 
artists,  many  picture  people  went  to  this 
year's  gathering  at  Roehampton.  Margaret 
Lockwood,  Michael  Wilding,  Kieron  Moore, 
Dickie  Attenborough  and  many  others 
helped  their  colleagues  from  the  legitimate 
theatre  with  the  selling  and  side  shows.  It 
is  on  such  occasions  one  sees  the  excellent 
work  put  in  by  Theo  Cowan  and  the  boys 
of  Rank's  personal  appearance  department. 

Adding  to  the  film  flavor  was  the  fact 
that  all  publicity  was  handled  by  Margaret 
Marshall  with  her  usual  quiet  efficiency,  in- 
suring the  smooth  running  of  the  occasion. 

*  *  * 

Ace  GB  showman  James  Forsyth,  having 
taken  many  stars  around  the  provinces,  hit 
on  the  novel  idea  of  getting  a  producer  to 
talk  to  managers  and  film  reporters.  Ex- 
newsman  Antony  Darnborough  agreed  to 
cooperate  and  is  extremely  glad  that  he  did, 
for  he  assures  me  he  picked  up  an  enormous 
amount  of  useful  information. 

^       %  ^ 

Around  the  studios  few  producers  are  more 
popular  than  Mario  Zampi  who  is  making 
his  first  top  feature  since  the  war,  "They 
Cracked  Her  Glass  Slipper,"  at  Twickenham. 
Planned  to  the  minutest  detail,  he  is  keeping 
well  to  schedule  despite  constant  interrup- 
tions from  the  railway  which  passes  close  to 
the  stage. 

*  *  * 

The  BBC,  which  has  often  been  criticized 
for  its  handling  of  films,  is  apparently  chang- 
ing policy,  since  it  has  booked  a  trade  paper 
man  to  do  the  reviews  for  a  season.  Selected 
is  Connery  Chappell,  joint  editor  of  "The 
Kine." 

*  *  * 

For  the  record:  Anna  Neagle  wins  the 
"Picturegoer"  Medal  for  1947's  best  actress 
performance.  .  .  .  Michael  Wilding  will  ap- 
pear opposite  Ingrid  Bergman  in  "Under 
Capricorn."  .  .  .  E.  H.  Lundy,  Director  of 
GB  Theatres,  retires  at  the  month's  end  and 
will  be  greatly  missed  at  CEA  functions.  .  .  . 
Joan  Davis  of  Cineguild  and  Anna  Matthews, 
I-Cen  Green's  secretary,  promoted  unit  pub- 
licists with  Two  Cities.  .  .  .  Jimmy  Hutchison, 
out  of  hospital  for  a  few  days,  has  been  visit- 
ing old  haunts  and  getting  a  terrific  wel- 
come from  his  countless  friends.  .  .  .  An- 
thony Havelock-Allan  has  persuaded  the 
London  County  Council  to  let  him  build  an 
exterior  set  on  a  blitz  site  by  the  Hammer- 
smith studios  and  save  a  long  location  trek. 


(Continued  from  Page  30) 

conditioning  system.  R.  'Stieler,  opened  his  new 
Drive-In  Theatre  on  Road  41  near  Evansville, 
Ind.,  on  Independence  Day.  Andy  Anderson, 
head  of  the  Anderson  Circuit,  is  building  a  new 
Drive-In  Theatre  at  Owensboro,  Ky.  It  is 
scheduled  to  open  July  ISth. 

B[erbert  Levinson,  booker  at  Warner  Bros., 
is  spending  his  vacation  with  his  parents  in 
Stuebenville,  Ohio.  William  Meloy,  of  the 
Strand,  Shelbyville,  Ind.,  was  hospitalized  by 
an  auto  accident  for  several  days.  He  is  re- 
ported improving.  William  Munson,  of  the  Na- 
tional Screen  Service  staff,  has  been  granted  a 
30-day  sick  leave  of  absence.  Edward  Campell 
is  building  a  new  open  air  theatre  at  Corydon, 
Ind.  Don  Hammer,  United  Artists'  salesman, 
and  former  operator  of  the  Liberty  Theatre, 
Muricie,  Ind.,  has  moved  ihis  family  to  Indi- 
anapolis. 

PORTLAND  ~ 

Joe  Rosenfield,  operating  Post  Street  and 
Granada  Theatres,  Spokane,  was  in  town  book- 
ing on  Seattle  row.  Henry  Haustein,  Paramount 
Seattle  branch  manager ;  Bob  Blair  exploitation, 
Larry  Pulis  and  John  Kent  are  back  from  a 
San  Francisco  sales  conference. 

Bruce  Keller,  manager  Amphitheatre  Drive- 
In  at  Portland,  is  almost  ready  to  reopen  the 
theatre  for  summer  business. 

The  Lake,  with  seating  capacity  300,  opened 
at  Sandpoint,  Ida.  Century  projectors  have  re- 
built a  stage  and  new  carpets.  Floyd  L.  Gray 
is  the  manager.  A.  R.  Larson  and  L.  L.  Gillette 
are  opening  their  new  Motor- Vue  Drive-In 
near  Bellingham,  Wash. 

COLUMBUS  ~ 

Alhambr_a's  neighborhood  houses  have  cut 
adult  admissions  to  30  cents  and  children's  to 
14  cents.  Carl  Rogers,  manager  of  Loew's 
Broad,  is  moving  into  a  new  home  after  a  long 
search  for  larger  quarters.  Columbus  exhibitors 
are  happy  over  the  fact  that  business  did  a  re- 
bound on  July  4th,  despite  the  90  degree  heat. 

Crime  pictures  which  emphasize  "gruesome 
scenes-  and  too  much  rough  language"  are  the 
chief  problems  which  face  the  Ohio  censor  board, 
according  to  Members  Susannah  Warfield  and 
Ruth  Hornbeck.  This  contrasts  with  problems 
of  the  past  when  decency  was  the  main  problem, 
they  say.  John  G.  Elias,  14-year  old  high  school 
freshman  of  Plain  City,  won  the  $25  bond  of- 
fered by  RKO  theatres  and  the  Citizen  for  the 
nearest  to  correct  time  for  the  knock  out  in  the 
Louis-Walcott  fight.  He  picked  two  minutes 
and  SO  seconds  in  the  11th.  End  came  six  sec- 
onds later. 


BOSTON 


George  Kraskas  has  redecorated  the  Ken- 
more  Theatre.  United  Artists  Manager  John 
Devron  is  in  charge  of  the  "Jimmy  fund"  for 
cancer  research.  Ben  Bartzoff,  president  of  the 
Tub  Thumpers  is  one  of  the  leaders  in  the 
town's  newest  radio  station,  WVOM.  Frank 
Cronin,  publicity  director  for  E.  M.  Loew's 
Center  has  been  made  publicity  manager  for  the 
Foxboro  harness  race  track.  Jack  Saef,  pub- 
licist at  the  Metropolitan,  has  moved  the  family 
to  the  south  shore.  Cambridge's  Brattle  Street 
Theatre  has  been  air  conditioned.  M  &  P  Dis- 
trict Manager  John  Carrol  was  in  from  Maine 
to  visit  the  home  office. 


33 


REGIONAL  NEWSREEL 


NEW  YORK 


Myron  Siegal  has  been  appointed  director  of 
advertising  and  publicity  for  Century  Theatres. 
The  circuit  has  taken  over  booking  of  the  Park- 
side  and  the  Hopkinson,  both  Brooklyn  houses 
going  into  foreign  language  policies. 

At  the  celebration  of  their  50th  wedding  an- 
niversary last  Saturday  Mr.  and  Mrs.  Phillip 
Lindner  of  Brooklyn  had  their  five  children, 
iive  grandchildren  and  three  great-grandchildren 
helping  them  celebrate  at  their  golden  anni- 
versary dinner.  Lindner  joined  RKO  Theatres 
in  1900  at  the  RKO  Orpheum,  Brooklyn,  and 
hence  is  one  of  its  oldest  employes.  He  is  now 
at  the  RKO  Albee  Theatre,  having  rejoined  the 
company  after  a  brief  retirement. 

United  Artists  salesman  Dick  Perry's  daugh- 
ter, Sandra,  celebrated  her  11th  birthday  last 
week. 

The  Elm  in  Yonkers  has  been  taken  over  by 
Paul  Renard  from  Richard  Goldstraub  and  re- 
named the  Douglas. 

Deaths:  Filmrowite  E'en  Levine  lost  his 
brother-in-law  Sam  Levine;  filmrowite  Myron 
Starr  lost  his  f afcher-in-law ;  Exhibitor  Jack 
Meltzer  lost  bis  father.  Sam  Kaplan,  59,  for- 
merly associated  with  Century  Projectors  and 
founder  of  the  Sam  Kaplan  Manufacturing 
and  Supply  Company,  died  at  his  Brooklyn 
home.  Survivors :  his  widow  and  two  sons. 

Prof.  John  Thomas  Madden,  66,  personnel 
director  of  Loew's,  Inc.,  died  July  2  at  his  New 
York  home.  He  is  survived  by  his  widow, 
four  daughters,  two  sisters  and  three  grand- 
children. 


TORONTO 


Theatre  business  has  been  holding  its  own 
despite  hot  weather  exhibitors  gleefully  report 
this  week  with  the  audience's  entertainment 
tastes  apparently  running  to  light  themes ;  evi- 
dence :  "The  Mating  of  Millie"  running  into  a 
fifth  week  and  the  long  run  on  "Sitting  Pretty." 

Canada's  National  Film  Board  is  prohibiting 
making  of  "political  or  subversive"  shorts.  Joe 
Palansky  is  resigning  from  Empire-Universal 
after  29  years;  Cecil  Black  has  been  appointed 
Alberta  and  British  Columbia  representative 
for  Selznick. 

National  Theatre  Services,  Ltd.,  has  a  new 
67-seater  in  the  Century  at  Oakville,  Ontario, 
"omplete  remodeling  of  the  Runnymede  by 
amous  Players  makes  it  almost  a  new  theatre, 
fter  being  closed  for  eight  years  during  which 
t  was  used  at  times  to  a  church  destroyed  by 
re,  the  Columbia  at  St.  Thomas  has  been  re- 
ened  by  20th-Fox. 


LOS  ANGELES 


Pacific  Drive-In  Theatres  opened  a  new  865- 
ar  drive-in  at  El  Monte  July  2.  It  can  accommo- 
ate  865  cars. 

Three  theatremen  were  reelected  as  directors 
i  the  Downtown  Businessmen's  Association. 

hey  are  Sherrill  Corwin,  Metropolitan  Thea- 
res ;  Willard  Keith,  active  in  Variety  Club 
and  theatre  affairs ;  and  W.  H.  "Bud":  Lollier, 
Fox  West  Coast. 

Pat  Cascio  and  his  family  arrived  in  town 
on  a  vacation,  from  Chicago,  where  he  is  chief 
cameraman  for  Filmack  Trailers.  Henry  Phlu- 
gel,  a  printer,  and  artist  Sol  Aronberg  have  just 
been  hired  by  Filmack;  and  Bill  Roth,  still 
another  former  Chicagoan,  has  been  put  on  as 


DIRECTOR  HONORED.  Fred  Zinnemann 
was  honored  recently  by  the  National  Con- 
ference of  Christians  and  Jews  for  his  direc- 
tion of  "The  Search,"  an  MGM  release. 
Zinnemann  is  shown  above  (right)  receiving 
a  special  citation  from  Dr.  William  Lindsay 
Young,  vice-president  of  the  Conference. 


sales  chief  for  the  West  Coast.  Roth's  wife  and 
family  will  come  on  from  Chicago  next  month 
to  join  bim. 

Bob  Blair  is  the  new  West  Coast  field  ad- 
vertising representative  for  Paramount.  B.  J. 
Leavitt  has  added  the  new  Playhouse  Theatre 
in  La  Jolla  to  his  Granada  there.  With  Ed  Bari- 
son  in  charge.  Cinema  Distributors  have  opened 
an  exchange  here  to  distribute  exploitation  and 
foreign  pictures. 

Lee  Naify  sold  his  Village  Theatre  in  the 
Veterans  Housing  Center  of  Rodger  Young  Vil- 
lage to  Louis  Frederici. 

Warners  announced  the  appointment  of 
Charles  Bowers,  Jr.  as  manager  of  their  Holly- 
wood Theatre.  He's  been  with  the  company  18 
years ;  Prior  to  coming  to  the  Coast,  Bowers 
managed  the  Warner  Theatre  in  New  York. 

Sid  Grauman  is  reported  recovering  from  a 
serious  illness  at  Cedars  of  Lebanon. 


VANCOUVER 


Heat  is  playing  hob  with  the  box  office  again 
with  beaches  and  race  tracks  getting  a  play. 

The  combined  amusement  business  unions  held 
a  picnic  at  Bowen  Island  last  Sunday  with  750 
attending.   Famous   Players   Western  District 


Manager  Larry  Bearg  cut  short  his  visit  here 
to  return  east  as  he  received  word  his  father 
had  died.  On  the  sick  list ;  Joe  Millman,  veteran 
manager  of  the  F-P  Kitsilano  Theatre  at  Gen- 
eral Hospital  for  an  abdominal  operation ;  Art 
Gilbert  of  MGM,  foot  operation ;  Odeon  Hast- 
ings Cashier  Agnes  Gray,  at  home,  recovering 
from  a  major  operation. 


MINNEAPOLIS 


North  Central  Allied  has  scheduled  regional 
meetings  for  Fargo,  N.  D.,  Aug.  3,  and  for 
Devils  Lake,  N.  D.,  Aug.  4.  Stanley  Kane  and 
Ben  Berger  will  address  the  meetings. 

New  on  Film  Row  are  Jeanette  Ellie,  biller 
at  National  Screen  Service,  and  Delores  Reiter, 
stenographer  at  Selznick.  Roxy  Ackerberg  has 
been  promoted  to  SRO  booker.  M.  J.  Hogan, 
Warner  traveling  auditor,  is  at  the  Minneapolis 
exchange. 

Glenn  Wood,  booker  at  Universal,  is  vaca- 
tioning in  northern  Minnesota.  Ida  Shartin, 
branch  manager's  secretary  at  Warners,  will 
spend  most  of  her  vacation  in  the  hospital  where 
she  will  undergo  a  minor  operation. 

Beverly  Bolander,  clerk  at  Paramount,  was 
wed  recently  to  Ed  Johnson.  Muriel  Fishbein, 
clerk  at  Paramount,  is  now  Mrs.  Jerry  Fred- 
erick. 


CHICAGO 


Exhibitors  this  week  were  pondering  the 
rumor  that  Tom  Burke,  head  of  the  theatre 
Janitors'  union,  will  submit  a  new  contract 
calling  for  a  three-cents-a-seat  fund  to  pen- 
sion janitors  working  20  years  or  longer. 

Friends  of  Ludwig  Sussman,  owner  of  the 
Adelpihia,  will  be  glad  to  know  that  he  is  pro- 
gressing nicely  at  the  Sacred  Heart  sanitorium. 
Jackson  Park  Theatre  Manager  Dick  Salin  is 
vacationing  at  Paw  Paw,  Lake  Michigan.  At- 
torney Thomas  McConnell  of  the  same  theatre 
is  home  from  a  rest  at  Bass  Lake,  Minn.,  with 
some  tall  fish  stories. 

The  Devon,  which  tried  single  features,  is 
now  back  to  duals.  Sylvia  Adelman,  ofifice  man- 
ager of  Great  States,  married  Irving  Finegold. 
Balaban  and  Katz  publicity  man  Jules  Granzin, 
is  vacationing  on  the  west  coast.  B  &  K's  Chi- 
(Continued  on  Page  34) 


'MICKEY'  GREETS  THEATRE  OWNERS  IN  PERSON.  Lois  Butler,  singing  star  of 
Eagle  Lion's  "Mickey,"  stopped  off  recently  in  New  Orleans  to  visit  officials  of  the  Gulf 
States  Allied  Theatre  Owners.  That's  Lois  in  the  center.  Others  in  the  group  (l-r)  are: 
Abe  Berenson,  vice-president;  Bill  Prewitt,  president;  Bill  Lighter,  vice-president;  Milton 
Guidry,  director;  F.  G.  Pratt,  director;  Sam  Jackson,  director,  and  Doyle  Mayman,  vice- 
president. 


34 


SHOWMEN  S  TRADE  REVIEW,  July  10,  1948 

REGIONAL  NEWSREEL 


(Continued  from  Page  33) 

cago  is  now  back  to  Friday  openings  with  stage 
shows,  whiile  the  State  Lake  went  to  Thursday 
openings  on  an  all-film  bill.  RKO's  Palace  and 
Grand  have  reduced  morning  admission  to  SO 
cents,  afternoon  to  65  cents  and  nights  to  98 
cents  to  meet  the  B  &  K  reduction.  Public  Great 
States  Central  Illinois  District  Manager  John 
H.  Mitchell,  has  joined  WBKB,  B  &  K  tele- 
vision station  in  an  executive  capacity. 


NEW  HAVEN 


Managers  vacationing  on  the  Loew  Poll  cir- 
cuit include  Mollie  Stickles  of  the  Palace,  Meri- 
den;  Harry  Rose  of  the  Majestic,  Bridgeport, 
also  John  DiBennidetto,  assistant  of  the  Poli, 
Bridgeport.  Ruth  Bolton  of  New  Haven  is 
acting  as  relief  manager  in  Meriden  at  the 
Palace.  Bob  Ritzert,  assistant  of  the  Bijou,  New 
Haven,  went  to  Bridgeport  to  relieve  as  assistant 
at  the  Poli  in  that  city. 

MGM  branch  manager  Harry  Rosenblatt  is 
celebrating  another  birthday.  Paramount  Mana- 
ger Jim  Darby  is  sporting  new  English  make 
auto. 


HARRISBURG 


On  vacation :  Bill  Blankinship,  Loew's  Regent 
assistant  manager,  at  Ted  Hilton's  Lodge, 
Moodus,  Conn.,  and  Clarence  Rudy,  Regent 
operator,  on  a  motor  trip  to  Michigan ;  Daisy 
Bumbaugh,  Colonial,  and  Jack  Trumbo,  Co- 
lonial assistant  manager,  took  their  vacations 
also. 

Earl  "Hop"  Miller,  veteran  VV  and  V  em- 
ploye, reported  to  fellow  Colonial  aides  of  a 
successful  day  at  the  races  at  Delaware  Track. 
Jack  O'Rear,  Colonial  manager,  and  Mrs. 
O'Rear,  have  opened  their  summer  home  along 
the  Susquehanna.  Fabian  Publicist  Edgar  Goth 
attended  the  opening  of  the  new  drive-in  at 
Allentown.  Peggy  Trout,  former  Loew's  Re- 
gent employe,  has  returned  to  the  staff,  as  chief 
of  service. 

Harry  Smith,  Colonial  operator,  went  to 
Hagerstown  for  the  funeral  of  his  sister.  Re- 
cent visitors  were  Theo.  and  R.  L  Chase,  Al- 
lentown, who  designed  the  Colonial  when  it 
was  redecorated  following  the  fire  several  years 
ago. 


CLEVELAND 


Variety  Club  has  set  July  30  for  its  annual 
golf  tournament,  with  festivities  to  start  at 
9  A.M.  Committee  in  charge :  General  Chair- 
man, Nat  Wolf;  Bert  Lefkowich,  tournament; 
Lou  Ratener,  tickets ;  Sam  Abrams,  prizes ;  Ir- 
win Shenker,  house;  Ray  Schmetz,  special 
award;  J.  Knox  Strachan,  publicity. 

Co-Operative  Theatres  of  Ohio  Booker  Nor- 
man Allein  flew  to  Toronto  last  week  to  visit 
his  wife  and  daughter.  Columbia  cashier  Grace 
Dolphin  is  visiting  her  sister  in  Seattle,  while 
Frank  Jordan,  Columbia  shipper,  is  vacationing 
in  California. 

All  Branch  managers  and  film  salesman  in 
Toledo  last  Thursday  attended  the  big  party 
which  the  Variety  Club  threw  as  Carl  Schwynn 
took  over  the  Pararnount  Theatre  management. 
General    Manager    Jack    Armstrong    of  the 


"Voice  of  Theotre  Speakers" 
JOE  HORNSTEIN  has  it! 


HOLLY-LONDON  STOP-OVER.  Mr.  and 
Mrs.  Eddie  Small  are  greeted  by  Harry 
Kosiner,  eastern  representative  for  the  pro- 
ducer, on  their  arrival  in  New  York  prior  to 
sailing  for  England. 


Schwynn  circuit  was  lending  a  helping  hand  to 
dispense  hospitality'. 

Managerial  shifts  in  the  Warner  organiza- 
tion went  into  effect  this  week  with  Lou  Milder, 
transferred  from  the  downtown  Lake  to  the 
neighborhood  Colony  where  he  previously  spent 
many  years,  and  Harold  "Bud"  Friedman  from 
the  Colony  to  the  Uptown,  succeeding  Julius 
Lamm,  resigned.  What  happens  at  the  Lake  is 
anybody's  guess.  It  is  rumored  that  Warners' 
lease  on  the  Lake  expires  July  31,  with  doubt 
as  to  renewal. 


PHILADELPHIA 


Dick  Shamis,  manager  of  the  William  Gold- 
man Karlton  Theatre,  became  the  proud  papa 
of  a  seven-pound,  eight-ounce  baby  boy. 

Harold  Satz,  from  New  Orleans,  is  the  new 
Universal- International  salesman  for  tihe  Scran- 
ton-Wilkes  Barre  territory.  Harry  Brillman, 
Screen  Guild  office  manager,  has  returned  from 
a  New  York  business  trip.  Leona  Smith,  secre- 
tary to  Salem  Applegate  at  United  Artists,  has 
announced  her  engagement  to  Bill  Higgins. 

Henry   Rosinsky  of   the  Eureka  and  New 


New  Theatres 


Boston — Theatreless  Swampscott,  Mass.,  is  ready  to 
go  ahead  with  plans  for  a  theatre.  The  renovated  Park 
at  Nashua  opens  July  15. 

Charlotte,  N.  C. — Car-Ral  Theatres,  a  new  225-car 
drive-in. 

Tuscambia,  Ala. — Muscle  Shoals  Theatres  to  build 
the  Wilson. 

Seattle,  Wash. — Bids  for  the  $150,000  suburban 
Ridgecrest  to  seat  990;  L.  W.  Roe  operator. 

Los  Angeles — Griffiths,  a  750-seat  $150,000  house  at 
Costa  Mesa;  Dwight  Gibbs  architect.  A  thousaud- 
seater  costing  $500,000  at  Sacramento  is  planned  as 
part  of  a  civic  development ;  William  W.  Wolf,  Wil- 
liam B.  David,  architects. 

Little  Rock — The  1,300  Center  is  to  be  constructed 
on  the  site  of  the  Royal  and  Capitol.  Calvin  Moss  of 
Winchester  will  build  at  Dumas,  Ark.,  for  operation 
four  nights  a  week. 

Independence,  Mo. — Construction  of  a  new  1,000- 
seater  costing  $100,000  has  begun  here. 

Pauling,  O. — Construction  of  a  750-seater  is  under- 
way here. 

New  York — A  600-seater  as  part  of  a  housing 
project  is  planned  for  the  Eastchester.  Harden  The- 
atres were  to  open  their  509-seat  Harden  at  Calcoon 
on  July  8. 

Newport.  Vt. — Graphic  Theatres  are  set  to  build  a 
new  house  here. 

Hartford,  Conn. — Approval  has  been  granted  in 
Swampscott  for  construction  of  a  film  house  costing 
$250,000.  Mechanics  Falls,  Maine,  has  okayed  an 
$80,000  450-seater.  A  new  drive-in  for  E.  M.  Loew 
at  Montville  has  been  approved. 

Portland — An  800-car  drive-in  on  a  12-acre  lot  on 
South  West  Blvd.  is  planned  by  William  E.  Gamble. 

Milwaukee — M&E  Amusement  will  build  a  iiew 
house  at  Grafton,  Wis.  Peacock  and  Belongia  will 
build  a  house  tor  Ralph  Johnston  at  DeForest.  A. 
Bruce  will  build  a  336-seater  at  Turtle  Lake. 


Broadway,  apartment  hunting.  Eagle  Lion  book- 
er Harold  Coltun,  came  out  third  best  in  the 
recent  booker-salesmen's  contest. 

Warners'  Exploiteer  George  Fishman  spend- 
ing much  of  his  time  in  Washington  these  days. 
Kathleen  O'Hara  is  the  new  stenog  in  the  di- 
vision office  at  Paramount.  Betty  Naren,  book- 
ers' stenographer  at  Monogram,  has  married 
Marvin  J.  Davidson. 


KANSAS  CITY 


The  holiday  last  Monday  upset  the  usual 
schedule  of  opening  days,  and  currently  at 
least  three  first  run  situations  are  using  dif- 
ferent openings.  Manager  Lawrence  Lehman, 
Orpheum,  took  advantage  of  the  holiday  prices 
to  open  "Fighting  Father  Dunne"  on  Monday ; 
the  theatre  usually  opens  a  bill  on  Wednesday. 
The  Tower-Uptown-Fairway  combination  which 
usually  begins  on  Thursday  currently  is  on  Fri- 
day openings,  and  the  Esquire,  a  sister  house, 
is  on  Saturday,  against  its  usual  Friday. 

Crest  Drive-in  Manager  Ralph  Pullen  had  a 
big  day  on  opening  last  Thursday  with  fair 
weather  and  plenty  of  patrons.  The  theatre 
went  into  its  regular  policy  of  subsequent  run. 
single  features  last  Sunday. 


LOUISVILLE 


John  Edmunds  has  joined  the  Kentucky  As- 
sociation of  Theatre  Owners  to  become  contact 
man.  Oscar  Hopper's  Arista  at  Lebanon,  Ky., 
is  undergoing  extensive  remodeling.  M.  C. 
Hillburn  is  now  managing  the  Strand  at  Port- 
land, Tenn.  Foster  Lane  is  planning  a  gala 
opening  of  the  New  Lane  which  is  nearing 
completion  at  Williamsburg,  Ky.  House  may 
open  July  15.  Mr.  and  Mrs.  William  Gedris  and 
their  son  Bill  (Ideal  Seating,  Grand  Rapids), 
were  among  the  visitors  last  week  which  in- 
cluded :  Russell  Phillips,  Franklin  Theatre, 
Greensburg,  Ky. ;  Lyell  Webb,  Ritz  Theatre, 
Burkesville,  Ky. ;  Mr.  &  Mrs.  Edwin  St.  Clair, 
St.  Clair  Theatre,  Lebanon  Junction,  Ky. ;  Don 
Steinkamp,  French  Lick  Amusement  Co.,  French 
Lick,  Indiana;  A.  N.  Miles,  Eminence  The- 
atre, Eminence,  Ky. ;  M.  H.  Sparks,  Strand 
Theatre,  Edmonton,  Ky. ;  C.  K.  Arnold,  Arco 
Theatre,  Bardstown,  Ky. ;  W.  J.  Allen,  Mary 
Jane  Theatre,  Caneyville,  Ky. ;  Oscar  Hopper, 
.\rista  Theatre,  Lebanon,  Kentucky. 


ATLANTA 


James  R.  Donnelly,  37,  vice-president  of  the 
Sevier  Theatre  Corporation  of  Johnson  City, 
Tennessee,  died  of  a  heart  attack  there  on  June 
22.   From  the  Paramount  Exchange  came  the 
following:  John  Huff  and  Mary  Duke  were 
married  recently  and  at  the  same  time  Mr.  Huff 
was  upped  from  shipping  department  to  booker ; 
and  Bill  Simpson  moved  up  to  head  booker. 
Red  Bruton,  of  the  Benton  Bros.,  is  handing  i 
out  cigars — it's  a  baby  boy.  Frank  V.  Merritt,  ; 
general  manager.  Acme  Theatres ;  John  Douglas,  ' 
assistant,  and  Harry  Curl,  suburban  manager  i 
for  Community  Theatre,  are  home  after  visiting  J 
Atlanta.  | 

William  H.  Murphy,  Jr.  has  been  appointed  | 
acting  manager  of  the   Southeastern  Theatre  f 


New  Ideal  Theatre  Chairs 
JOE  HORNSTEIN  has  it! 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 

REGIONAL  NEWSREEL 


35 


Equipment's  Jacksonville  branch  G.  Thornton 
and  Ray  J.  Horn  have  announced  that  they  hav<' 
taken  over  the  following  theatres  in  Alabama ; 
Parrish,  Graysville,  Quintown,  Ala.,  from  O.  L. 
Redfern. 

Because  of  poor  business  the  Ritz  at  Hast- 
ings, Fla.,  has  closed  and  will  show  only  on 
Saturdays. 

Film  Row  visitors :  Hap  Barnes,  the  show- 
man from  Alabama  and  Tennessee;  Forman 
Rogers,  Montgomery;  Clyde  Sission,  Tallahas- 
see, Ala. ;  J.  L.  Duncan,  president,  Al-Dun 
Amusement  Co.,  and  Sidney  Laird ;  Edd  Duncan 
of  the  Duncan  and  Richards  Theatres  in  Carroll- 
ton,  Ga. ;  R.  C.  Cobb,  Cobb  Theatres,  Alabama, 
in  the  city  booking. 

Monogram  Southern  Owner  Arthur  C. 
Bromberg  is  back  after  visiting  New  York. 
Wometco  Theatres,  Miami,  Fla.,  have  taken 
over  the  Park  at  Tampa,  Fla. ;  Jesse  B.  Ed- 
wards and  LeRoy  Pinkston  have  formed  a 
company  to  make  local  movies.  Home  from 
Canada  is  Dusty  Rhodes  and  Willis  Davis, 
Georgia  Theatres,  Inc. 

DENVER  ~ 

C.  M.  Alderson  and  Wayne  Barton,  both  of 
Dodge  City,  Kansas,  are  building  a  drive-in 
theatre  at  La  Junta,  Colo.  Two  more  drive-ins 
are  slated  to  open  in  Denver  this  month;  the 
West,  built  by  John  Wolf  berg,  and  one  on 
North  Federal  built  by  the  CarVue  Theatres, 
Inc. 

Atlas  Theatres  will  build  a  second  theatre  in 
Monte  Vista,  Colo.  It  will  be  a  1,000-seat, 
$250,000  house,  according  to  C.  U.  Yaeger, 
resident.  The  house  will  contain  all  the  latest 
in  theatre  construction,. 

General  Manager  Dave  Davis,  is  back  from 
a  west  coast  trip,  where  he  inspected  numerous 
theatres,  advancing  new  ideas. 

E.  L.  Walton,  general  sales  manager  for  Re- 
public Pictures,  was  in  Denver  calling  on  large 
accounts  and  conferring  with  the  local  branch 
manager.  Gene  Gerbase.  Dick  Ivy,  Eagle  Lion 
booker,  is  at  home  with  the  mumps. 

WASHINGTON 

Edward  Arnold,  Hollywood  film  star,  was 
in  Washington  for  the  annual  Fourth  of  July 
ceremonies  on  the  Washington  Monument 
Grounds.  He  read  excerpts  from  the  Declara- 
tion of  Independence. 

The  Trans-Lux  and  Dupont  Theatres  have 
both  installed  television  sets  in  their  lobbies. 
Sid  Zins,  Columbia  exploiteer,  will  marry  El- 
eanor Ewing  on  July  10  at  the  Statler  Hotel. 
Frank  Boucher,  Chief  Barker  of  Tent  No.  11, 
Variety  Club  of  Washington,  appeared  on  a 
local  television  program,  giving  some  of  the 
highlights  of  the  Variety  Club  welfare  work. 
E.  L.  Lewis,  Hill  Theatre  manager  of  South 


It  Pays  to  Adv.? 

Manager  Bob  Sidman  of  the  Senate  at 
Harrisburg,  Pa.,  is  wondering  about 
people  and  advertising  this  week.  Sid- 
man cut  the  Senate  prices  to  50  cents 
as  a  result  of  public  demand.  Yet  during 
the  current  "Fort  Apache"  run  he  found 
patrons  asking  for  65-cent  balcony  seats. 
Maybe  there's  a  moral  there  about  pic- 
ture, etc. 


KENTUCKY  THEATRE  OWNER  DIRECTORS  MEET.  Board  of  Directors  of  the 
Kentucky  Association  of  Theatre  Owners  met  recently  at  the  Falls  City  Theatre  Equip- 
ment Company  meeting  room  in  Louisville.  In  the  group  above  (1-r)  are:  Col.  Henry  J. 
Stites,  Louisville;  Leon  Pickle  (white  shirt,  dark  tie),  Henderson,  Ky.;  Morris  Blacker, 
Cloverport,  Ky.;  E.  T.  Denton  (face  partially  hidden  by  Blacker's  head),  Owingsville,  Ky.; 
Dennis  Long,  Louisville;  Johnson  Musselman,  Louisville;  Roger  Daley,  Louisville;  W. 
Freeman  Smith,  Cadiz,  Ky.;  Guthrie  F.  Crowe,  LaGrange,  Ky. ;  E.  L.  Ornstein,  Marengo, 
Ind.;  Andy  Anderson,  Hartford,  Ky.;  William  Gabhart,  Harrodsburg,  Ky.;  Charles  R. 
Mitchell,  Barbourville,  Ky.,  and  Adolph  Baker,  Owensboro,  Ky. 


Baltimore,  has  resigned.  After  a  short  vaca- 
tion, he  will  announce  future  plans. 

The  Warner  Club's  "Hawaiian  Night"  party 
was  a  sensational  success.  Door  prize  of  $50.00 
was  won  by  George  Crouch,  Assistant  General 
zone  Manager.  Sidney  Hofifman,  manager  of 
the  Kennedy  Theatre,  walked  off  with  first 
prize  for  the  most  original  costume.  Alice  Tur- 
ner, captain  of  the  usherettes,  won  a  radio  as 
second  prize.  Felix  Peckman  won  third  prize. 
Mrs.  Sidney  Hofifman  won  a  prize  for  the 
finest  hula  dancer. 

Sidney  Lust's  Cheverly  Theatre  went  to  the 
aid  of  the  family  of  a  slain  police  ofificer,  with 
a  benefit  movie  and  vaudeville  performance. 
Entire  proceeds  were  devoted  to  the  fund  to 
educate  the  two  children  of  the  slain  officer. 

The  MGM  Pep  Club  had  a  dinner  and  dance 
at  the  Shoreham  Terrace.  MGM  Cashier  Ed- 
die Kushner  received  his  30-year  pin  from 
the  company  in  June.  Doreen  Millett,  secre- 
tary to  Frank  La  Falce,  Warner  Bros.,  has 
resigned  to  accept  a  position  with  the  Inter- 
national Bank.  Frank  La  Falce,  head  of  Adver- 
tising and  Publicity  at  Warner  Bros.,  has  re- 
turned from  a  California  vacation.  MGM  booker 
Ida  Barezofsky  attended  the  closing  dinner  of 
the  season  of  the  business  and  professional 
division  of  Hadassah.  Miss  Barezofsky,  former 
president,  gave  the  opening  prayer.    New  at 

VIEWS  ON  NEW  SHORTS 


GENE  KRUPA  &  ORCH.  (Col.— 9957)  Thrills  of 
Music.  9  mins.  Disc  jockey  Fred  Robbins  is  emcee  for 
the  "drummer  boy"  and  his  band.  Three  numbers,  in- 
cluding the  Saber  Dance.  Release  date,  6/10/48. 

PARDON  MY  LAMB  CHOP.  (Col.— 9427)  AU-Star. 
17  mins.  Case  of  mistaken  identity,  with  Gus  Schilling 
thought  to  be  the  shell-shocked  Dick  Lane.  There's  a 
chase.  Release  date,  6/10/48. 

HOLLYWOOD  PARTY.  (Col. — 9859)  Screen  Snap- 
shots. 9  mins.  There  are  stars  galore  in  this  one,  in- 
cluding a  number  of  bygone  personalities  like  Marie 
Dressier,  Thelma  Todd  and  Irvin  Cobb.  A  number  of 
parties,  old  and  new,  are  shown.  Release  date,  6/10/48. 

SHORT  SNORTS  ON  SPORTS.  (Col.— 9703)  Color 
Phantasies.  6^4  mins.  A  satiric  investigation  of  sports, 
with  the  athletes  used  guaranteed  to  be  the  worst 
available.  Release  date,  6/3/48. 

NO  HOLDS  BARRED.  (Col.— 9808)  World  of  Sports. 
9  mins.  Bill  Stern,  ace  radio  announcer,  explains  all 
about  wrestling  as  the  protagonists  grunt  and  groan. 
Release  date,  6/17/48. 

BIG  LEAGUE  GLORY  (Para.- R7-9)  Grantland 
Rice  Sportlight.  10  mins.  The  building  of  a  big  league 
baseball  club  from  the  sandlots  up,  with  the  New  York 
Giants  as  the  team  pictured.  Includes  shots  of  various 
-Giant  players  in  action.  Release  date,  6/11/48. 


the  Warner  contact  department  is  Lois  Con- 
nellee.  Anita  Rossett,  secretary  to  George  Dor- 
sey,  of  W arner-P athe  News,  was  married  to 
David  Schlaifer. 


MGM  Cartoon  Production 
Now  at  5- Year  High 

With  30  animated  cartoons  in  work — includ- 
ing 10  Technicolor  Tom  &  Jerrys  being  pre- 
pared for  release,  five  Droopy  cartoons  in  work 
and  15  novelties  in  production,  the  MGM  car- 
toon department  is  currently  at  its  highest  pro- 
duction level  in  five  years. 

Previous  high  was  in  1943  when  22  cartoons 
were  in  production,  four  of  which  were  on  gov- 
ernment contract.  The  evolution  of  the  "pro- 
duction team"  method  is  responsible  for  the 
new  high,  according  to  Fred  Quimby,  studio 
cartoon  head. 


MADE  RIGHT  BY  MEN  WHj 
KNOW  HOW! 


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LOS  ANGELES  I 
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Waihington 

CHICAGO 
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SEND  US  YOUR 
NEXT  ORDER  / 
3   COMPLETELY    EQUIPPED  PLANTS 


Now  Speciali'ting) 
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Concessions  for 


DRIVE-IN  THEATRES) 


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[HURST  BLDG.  BUFFALO,  N.  Y,/ 


New  Mirrophonic  Sound 
JOE  HOBNSTEIN  has  iff 


36 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


Hollywood  Newsreel 

West  Coast  Offices — 6777  Hollywood  Blvd.,  Hollywood  28,  Calii — Ann  Lewis.  Manager 


PRODUCTION 


PARADE 

By  Ann  Lewis 


III 

Viveca  Lindfors,  Warners'  new  Swedish  star, 
is  be  paired  again  with  Errol  Flynn  in  a 
forthcoming  adventure  drama  titled  "Dallas." 
Flynn  and  Miss  Lindfors  were  co-starred  in 
the  just-completed  Technicolor  "Adventures  of 
Don  Juan."  "Dallas"  will  deal  with  the  early 
development  of  that  Texas  metropolis. 

*  *  * 

MGM  has  a  natural  in  the  title,  "Take  Me 
Out  to  the  Ball  Game,"  ivhich  starts  late  this 
month  under  Busby  Berkeley's  direction.  The 
national  pastime  gets  a  star-studded  cast 
headed  by  Frank  Sinatra,  Gene  Kelly,  Esther 
IVilliavts  and  newcomer  Betty  Garrett.  Arthur 
Freed  produces  the  musical. 

^  ^ 

Ann  Sothern  and  her  sister,  Bonnie  Lake, 
have  completed  a  musical  comedy  called  "Sky- 
Blue  Pink."  Finishing  touches  were  applied 
when  Miss  Sothern  went  back  East  on  that  ill- 
fated  20th-Fox  location  for  "Three  Wives." 

*  *  * 

Ronald  Reagan  and  Eleanor  Parker  have 
been  set  to  co-star  by  Warner  Bros,  in  "Charge 
It,  My  Love,"  romantic  comedy  about  a  young 
married  budget-balancing  couple.  At  the  same 
lot,  Lou  Edelman  has  been  assigned  to  pro- 
duce "Classmates,"  a  U.  S.  Military  Academy 
yarn. 

li:  *  * 

Something  new  in  Hollywood :  Can  you 
imagine  a  picture  tagged  "Rope  'Em,  Cowboy," 
not  falling  into  the  category  of  a  western? 
John  Ford  and  Merian  C.  Cooper  claim  it's  so 
for  their  first  on  a  program  of  overseas  pic- 
tures. "Rope  'Em,  Cowboy"  will  be  in  Tech- 
nicolor. The  program  of  foreign  adventure 
films  under  Associate  Producer  Lee  Van  Atta 
was  announced  by  Argosy  last  year  and  pro- 
vides for  film-making  in  all  parts  of  the  world. 
Cyril  Hume  is  now  working  on  the  script. 

Producers  Harry  Lewis  and  Hall  Shelton, 
who  head  Master  Films,  have  checked  in  at 
Monogram  to  prepare  their  initial  production, 
"Incident."  Shelton  formerly  produced  plays 
and  had  his  own  stock  company.  "Incident"  is 
the  first  of  three  pictures  to  be  made  by  Master 
for  Monogram  releascY'- 

*  *  * 

You've  gotta  hand  it  to  veteran  producer  Sol 
M.  Wurtzel :  he's  a  man  with  ideas.  His  latest 
is  cashing  in  on  the  current  craze  for  radio 
giveaway  shows.  Wurtzel  is  rushing  produc- 
tion of  "Miss  Mink  of  1949,"  a  story  dealing 
with  adventures  of  a  family  which  finds  itself 
winner  of  a  $10,000  fur  coat  in  an  air  show 
contest.  Film  gets  underway  July  IS  for  20th- 
Fox  release. 

*  *  * 

Tim  Holt  pulled  out  of  Hollywood  June  29 
to  fill  three  engagements  ivith  the  Tim  Holt- 
LaMar- Jennings  Rodeo.  First  stop  is  Pecos, 
Texas;  then  Mangum,  Okla.;  and  finally  Shaiv- 
nee,  Oklahoma:  Tim  zvill  return  to  Hollyicood 
on  July  19  to  begin  work  in  his  next  film, 

"Stagecoach  Kid." 

^       ^  ^ 

Paramount  concluded   a  deal   with  Rhonda 


'Snow'  That  Melts 

No  longer  will  that  snow  linger  long 
after  the  hero  has  come  in  out  of  the 
blizzard.  By  mixing  Pyrene,  a  fire  ex- 
tinguisher fluid,  with  water,  Universal- 
International  technicians  have  developed 
"snow  flakes"  that  eventually  dissolve, 
just  like  real  snow.  The  flakes  were 
tried  out  successfully  for  a  blizzard  se- 
quence in  John  Beck's  "Countess  of 
Monte  Cristo." 


Fleming,  negotiations  having  been  underway 
for  several  months  with  David  O.  Selznick,  who 
discovered  her.  Miss  Fleming  will  be  avail- 
able to  Paramount  for  three  pictures  according 
to  the  new  contract.  She  recently  completed  the 
film  that  gave  her  the  big  break,  "A  Connecti- 
cut Yankee,"  opposite  Bing  Crosby. 

Glenn  Ford  just  can't  seem  to  stay  straight — 
cinemaiically  speaking.  He  goes  from  a  Treas- 
ury Department  agent  in  Columbia's  "The 
Undercover  Man,"  just  finished,  to  a  gambler 
in  the  same  studio's  "Mr.  Miracle."  To  start 
shortly,  "Mr.  Miracle"  portrays  Ford  as  a 
racketeer  taking  refuge  from  pursuit  in  an  East 
Side  settlement  house  at  Christmas  time. 
*       *  * 

Sabu,  the  Elephant  Boy,  has  written  his  own 
story  of  the  Indian  jungle  to  be  called  "The 
Return  of  the  Elephant  Boy,"  and  will  make 
it  on  the  same  ground  where  he  worked  on  the 
original.  He  will  supervise  it,  himself,  and  will 
do  it  in  color. 


Gets  'Gun  Crazy'  Lead 

Barry  Sullivan  has  been  set  for  a  co-starring 
role  in  "Gun  Crazy,"  King  Bros.'  next  Allied 
Artists  production  based  on  the  story  by  Mac- 
Ivinlay  Kantor,  who  will  also  act  as  associate 
producer. 


Studio  Roundup 


Hollywood's  production  dipped  to  a  low  fig- 
ure this  week,  with  many  observers  predicting 
a  virtual  cessation  of  shooting  in  several  major 
studios  during  the  rest  of  the  summer.  Only 
31  films  are  before  the  cameras,  as  compared 
to  52  this  same  time  two  years  ago.  Republic 
has  nothing  going  at  this  writing;  neither  has 
Screen  Guild,  Allied  Artists,  Monogram  and 
Selznick  Releasing  Organization. 

RKO,  despite  the  hubbub  occasioned  by  Pro- 
duction Chief  Dore  Schary's  sudden  resigna- 
tion and  insistent  rumors  that  Howard  Hughes 
planned  to  turn  it  into  a  rental  lot,  started  a 
new  film,  "Interference,"  Irwin  Shaw's  story  of 
professional  football,  on  July  7.  Victor  Ma- 
ture plays  the  star  gridiron  performer,  and 
Sonny  Tufts  is  a  blocking  back  who  clears  the 
path  for  Mature.  Lucille  Ball  and  Lizabeth 
Scott  provide  feminine  interest. 

There's  no  boycott  of  the  British  at  Samuel 
Goldwyn's  lot.  William  Dodd,  RCAP  squadron 
leader  in  England  for  five  years,  was  signed  as 
technical  adviser  for  the  producer's  current 
"Enchanted" ;  and  32  English  players  were 
cast  as  British  military  personnel  to  lend  au- 
thenticity to  scenes  occurring  during  the  "blitz." 

Director  Fred  Zinnemann  wound  up  MGM's 
"Act  of  Violence,"  bringing  in  the  picture  on 
a  tight  schedule  of  36  days.  "The  Numbers 
Racket,"  which  Enterprise  is  making  for  Metro 
release,  added  Johnny  Indrisano,  former  mid- 
dleweight boxing  contender,  to  its  cast.  Enter- 
prise's most  enterprising  man  last  week  was 
Stanley  Prager,  who  plays  a  gunman  in  the 
picture :  when  not  before  the  cameras,  Prager 
was  frantically  scripting  a  Joe  Palooka  screen- 
play against  a  Monogram  deadline.  Enterprise 
is  scheduled  to  roll  "The  Luckiest  Girl  in  the 
World"  this  week,  with  Barbara  Bel  Geddes 
starring. 

Forty  years  ago  this  month  Dick  LaMarr 
played  in  his  first  picture  at  Fort  Lee,  N.  J. 
The  other  day  he  celebrated  by  acting  in  a 
scene  with  Robert  Douglas  and  Helen  Westcott 
in   "Night   Beat"   at   Warner   Bros.  Patricia 


Kane  Sees  Future  Success  Only  for  Factual  Westerns 

Successful  Westerns  in  the  future  will  have  to  be  more  honest  and 
factual,  based  on  actual  history  rather  than  fiction,  declares  Joseph 
Kane,  associate  producer-director  at  Republic,  who  is  credited  with 
building  Gene  Autry  and  Roy  Rogers  into  box-office  powerhouses,  and 
is  also  rated  as  one  of  the  industry's  top  producers  and  directors  of 
outdoor  action  pictures.  Present-day  moviegoers,  Kane  is  convinced, 
are  tired  of  Western  cliches. 

In  one  of  his  rarely  granted  trade  press  interviews,  the  Republic 
executive  expressed  the  opinion  that  there  are  greater  opportunities 
today  than  ever  before  for  the  development  of  new  outdoor  stars. 
"Those  already  established  in  this  field",  he  pointed  out,  "such  as 
Cooper,  McCrea,  Scott  and  Wayne,  are  no  longer  youngsters,  and  the 
field  is  wide  open  for  young  fellows.  The  most  important  attribute  for 
a  Western  Star?  He  not  only  must  look  like  a  rugged  guy,  he  actually 
,      1^  i^jj  has  to  be  one.  You  can't  fool  the  movie  audience." 

Kane,  who  came  to  the  Yates  lot  in  1935  as  a  film  editor,  directed 
17  Autry  releases  and  handled  45  Rogers  films  before  being  promoted  to  producer-director 
on  top-budget  outdoor  vehicles  four  years  ago.  There  is  plenty  of  room  for  good  product,  he 
believes,  including  Westerns,  and  points  out  that  the  chief  value  of  locations  is  not  so  much 
in  natural  scenery  as  in  helping  to  establish  the  proper  mood  of  the  story,  which  is  im- 
portant in  selling  Westerns.— JAY  GOLDBERG. 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


37 


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PICTURES  STARTED  LAST  WEEK 

EAGLE    LION.    Red   Stallion   in   the  Rockies 

(Cinecoior) — Principals:    Red    Stallion,  Arthur 

Franz.   Director,  Ralph  Murphy. 

The    Big    Cat    (Technicolor) — Principals:  Lon 

McCallister,  Peggy  Ann  Garner.   Director,  Phil 

Karlson. 

RKO  RADIO.  Interference — Principals:  Victor 
Mature,  Lucille  Ball,  Sonny  Tufts,  Lizabeth 
Scott.   Director,  Jacques  Tourneur. 

TITLE  CHANGES 

"The  Shamrock  Touch"  (20th-Fox)  now 

THE  LUCK  OF  THE  IRISH 

"A  Joe  Named  Palooka"  (Mono.)  now 

JOE  PALOOKA  IN  WINNER  TAKE  ALL 

"The  Wrangler"  (Col.)  now 

THE  UNTAMED  BREED 


Northrop,  recently  signed  to  a  long-term  War- 
ners contract  upon  her  graduation  from  a  Hol- 
lywood high  school,  was  given  her  film  debut 
in  "Fighter  Squadron."  She  is  the  only  female 
cast  member  in  the  Technicolor  yarn  of  the 
Army  Air  Force. 

United  Artists  gets  another  unit  under  way 
July  12  when  Amusement  Enterprises'  "Lucky 
Stifif"  starts  at  the  Nassour  lot.  Dorothy  La- 
mour,  Brian  Donlevy  and  Claire  Trevor  head 
a  cast  that  also  includes  Irene  Hervey  and 
Marjorie  Rambeau. 

Hollywood's  first  camera  crane,  built  under 
the  supervision  of  Carl  Laemmle,  Jr.  and  Di- 
rector Paul  Fcjos  in  1928,  is  being  used  again 
for  Universal-International's  "Criss  Cross." 
Reconstructed  and  modernized,  the  crane  is 
being  put  into  service  for  the  first  time  in 
many  years  for  exteriors  of  an  armored  car 
holdup  involving  Burt  Lancaster  and  Dan 
Duryea. 

Suffering  from  a  severe  intestinal  attack, 
Director  Claude  Binyon  had  to  quit  U-I's 
"Family  Honeymoon"  for  several  days.  Pro- 
duction was  shut  down  until  he  returned. 

Paramount  has  only  one  film  going  at  this 
time,  but  "Streets  of  Laredo"  is  set  to  roll  in 
Technicolor  on  July  13  on  location  at  Gallu]), 
N.  M.  Starring  William  Holden,  Macdonald 
Carey,  William  Bendix  and  Mona  Freeman, 
this  big  western  will  be  produced  by  Robert 
Fellows.  Clem  Bevans,  veteran  character  actor 
who  is  celebrating  his  golden  anniversary  in 
show  business,  is  featured.  Bevans  appeared  on 
the  stage  for  37  years  before  making  his  screen 
debut  13  years  ago. 

A  lull  exists  temporarily  at  Monogram  and 
Allied  Artists,  but  Jack  Wrather's  AA  pro- 
duction, "Strike  It  Rich,"  is  scheduled  to  begin 
July  12  on  location  at  Tyler,  Texas.  The  pro- 
ducer's wife,  Bonita  Granville,  and  Don  Castle 
are  co-starred.  Picture  will  be  filmed  entirely  in 
the  Lone  Star  State.  On  the  same  day,  Johnny 
Mack  Brown  will  ride  again  in  "The  Sheriff 
of  Medicine  Bow,"  with  Raymond  Hatton. 

Eagle  Lion  was  one  of  the  few  studios  that 
perked  up  this  week.  "Red  Stallion  in  the 
Rockies,"  a  sequel  to  the  very  successful  "Red 
Stallion,"  started.  In  Cinecoior,  it  features  the 
handsome  horse  and  Arthur  Franz,  who  was 
brought  to  Hollywood  from  a  starring  role  in 
the  Broadway  success,  "Command  Decision." 
Joe  Schenck's  nephew,  Aubrey,  produces,  while 
Ralph  Murphy  directs.  Picture  will  location 
for  quite  a  spell  at  Glenwood  Springs,  Colo- 
rado. Independent  William  Moss  also  staried 
an  EL  release,  "The  Big  Cast,"  which  will 
be  filmed  in  Technicolor.  Lon  McCallister  and 
Peggy  Ann  Garner  star,  assisted  by  Preston 
Foster  and  Forrest  Tucker.  "Big  Cat"  is  on 
location  at  Cedar  City,  Utah,  where  shooting 
began  July  9.  This  is  Moss'  first  for  the 
company. 

Columbia  has  three   pictures  in  v/ork,  but 


another  is  set  to  roll  July  12.  "Triple  Threat," 
the  studio's  entry  in  the  current  football  story 
sweepstakes,  will  be  made  by  Sam  Katzman. 
The  producer  claims  the  greatest  array  of  pro 
football  talent  ever  assembled  "on  or  off  the 
gridiron"  will  appear  in  the  picture. 


Jones  to  Stay  a  While 

Robert  L.  Lippert,  who  last  week  assumed 
his  new  duties  as  president  of  Screen  Guild 
Productions,  has  prevailed  upon  his  predecessor, 
John  J.  Jones,  to  remain  at  the  home  office  for 
an  indefinite  period  in  an  advisory  capacity 
and  assist  him  in  formulating  the  company's 
future  plans. 


Murphy  Optioned 

.A^llied  Artists  has  taken  an  optional  contract 
on  the  services  of  Audie  Murphy,  outstanding 
war  hero  of  World  War  II,  for  the  leading 
role  in  "Bad  Boy,"  which  will  be  produced  by 
Paul  Short. 


Abbott  8e  Costello  in 
Deol  With  Nassours 

William  and  Edward  Nassour  last  week 
joined  Bud  Abbott  and  Lou  Costello  in  forming 
a  new  independent  company.  The  Nassours 
have  their  own  studio,  which  they  rent  out 
to  other  independents  in  Hollywood. 

According  to  reports,  the  comedy  team  will 
start  their  first  picture  for  the  new  firm  in 
October.  Abbott  &  Costello  are  allowed  to 
make  one  outside  picture  a  year,  according  to 
their  Universal-International  terms. 


20th°Fox  Signs  Jessel 
To  5-Year  Contract 

Twentieth  Century-Fox  Tuesday  signed 
George  Jessel  to  a  new  five-year  deal  under 
which  he  will  have  to  devote  himself  exclusively 
to  production. 

Lender  the  old  pact,  Jessel  was  allowed  to 
spend  six  months  outside  of  the  studio. 


38 


SHOWMEN'S  TRADE  REVIEW,  July  10,  1948 


NEWSREEL  SYNOPSES 


{Released  Saturday,  July  10) 

MOVIETONE  (Vol.  31,  No.  54)— East-West  Berlin 
crisis ;  Pope  addresses  workers  in  Rome ;  Secretary 
Royall  describes  new  draft  law;  Kansas  City  young- 
sters set  up  junior  city;  Sports:  "My  Love"  wins 
Grand  Prix — Porpoise  hunting — U.  S.  Olympic  finals. 

NEWS  OF  THE  DAY  (Vol.  19,  No.  288)— Pope 
addresses  workers  in  Rome;  British  royalty  goes  to 
the  fair;  Secretary  Royall  describes  the  new  draft 
law;  Kansas  City  youngsters  set  up  junior  city;  Sports: 
Porpoise  hunting — Grand  Prix  brings  out  latest  Paris 
fashions. 

PARAMOUNT  (No.  91) — "My  Love"  wins  Grand 
Prix;  Body  of  Col.  Marcus,  who  died  fighting  for 
Israel,  arrives  in  New  York  for  burial;  Premier 
Clerhent  Gottwald  takes  over  as  president  of  Czecho- 
slovakia; Fur  fashion  show  in  New  York;  Kansas 
City  youngsters  set  up  junior  city;  Summer  skiers 
beat  the  heat  at  Mt.  Rainier. 

UNIVERSAL  (Vol.  21,  No.  158)— Battleship  New 
Jersey  goes  into  mothballs;  Secretary  Snyder  signs 
check  for  unemployment  trust  fund ;  Body  of  Col. 
Marcus,  who  died  fighting  for  Israel,  arrives  in  New 
York  for  burial;  Japanese  crown  prince  visits  schools; 
Kansas  City  youngsters  set  up  junior  city;  Spanish 
auto  factory;  Sports:  Japanese  swimmer — Skiing  at 
Mt.  Rainier. 

WARNER  PATHE  (Vol.  19,  No.  93)— Daughters  of 
Governor  Warren  in  New  York;  Greek  children  evacu- 
ated; West  Point  rites  for  Col.  Marcus,  killed  fighting 
for  Israel;  Red  exiles  find  U.  S.  refuge;  Kansas  City 
youngsters  set  up  junior  city;  Meet  the  duck  from 
"down  under";  "My  Love"  wins  Grand  Prix. 


{Released  Wednesday,  July  7) 

MOVIETONE  (Vol.  31,  No.  53) — Truman  welcomes 
President  Gallegos  of  Venezuela;  Dewey  and  family 
play  host  to  the  Warrens;  Eric  Johnston  says  Britisn 
film  quota  is  unreasonable  (except  Milwaukee)  ;  King 
Gustav  marks  90th  birthday;  Italian  artists  pave 
streets  of  Genzano  with  flowers;  A.F.L.  union  show 
opens  in  Milwaukee  (Milwaukee  only);  Tyrone  Power 
talks  to  Tampa  U.  graduating  class;  Sports:  Women'i 
A.A.U.  diving  and  swimming  championships  at  San 
Diego — Bicycle  racers  compete  in  135-mile  road  race 
at  Milwaukee — Kids  hold  rodeo  at  Eugene,  Ore. 
NEWS  OF  THE  DAY  (Vol.  19,  No.  287)— U.  S. 
planes  rush  to  break  Soviet's  Berlin  siege;  Is  Tito 
really  a  Communist  traitor?;  King  Gustav  marks  90th 
birthday;  Warrens  visit  the  Deweys  "down  on  the 
farm";  Eric  Johnston  protests  British  film  quota; 
Bathing  beauties  take  summer  spotlight;  Youngsters 
satirize  wrestling  at  Richmond,  Calif. 
PARAMOUNT  (No.  90) — Count  Bernadotte's  peace 
moves;  Eric  Johnston  protests  British  film  quota; 
Warrens  visit  Deweys  at  latter's  Pawling,  N.  Y.,  farm; 
Adopted  town  meets  benefactors;  Sports — Eyes  of 
world  on  Olympics — A.A.U.  women's  diving  champion- 
ship at  San  Diego,  Calif. 

UNIVERSAL  (Vol.  21,  No.  1 57)— Villagers  hail 
benefactors;  Johnston  hits  British  film  quota;  Dewey 
and  Warren  confer;  Truman  awards  honor  medals; 
Naples  honors  U.  S.  war  dead;  Flower  festival  in 
Genzano,  Italy;  A.A.U.  women's  diving  championships 
at  San  Diego,  Calif. 

WARNER  PATHE  (Vol.  19,  No.  92)— Churchill 
speaks  on  Berlin  crisis ;  Jews,  Arabs  in  Rhodes  parley : 
Martyred  town  meets  benefactors ;  Warrens  visit  the 
Deweys;  Eye-glasses  of  yesterday  and  today;  A.A.U. 
women's  diving  championships  at  San  Diego,  Calif. ; 
Eric  Johnston  protests  British  film  quota. 
ALL  AMERICAN  (Vol.  6,  No.  298)— Army  officers 
inspect  ROTC  unit;  Edward  R.  Stettinius  visits  Li- 
beria; Professor  invents  mathematical  machines;  Congo 
natives  receive  food  gifts  in  annual  festival;  Fraternity 
holds  convention  at  Indianapolis;  Dewey  nominated  at 
Philadelphia. 

TELENEWS  (Vol.  11,  No.  27) — Bulgarian,  Al- 
banian leaders  confer  in  Sofia;  Fair  at  Poznan,  Poland; 
Sokol  movement  festival  in  Prague;  Former  Greek 
fifth  columnists  converted;  U.  S.  planes  fly  food  to 
Berlin;  Exclusive  story  of  Heydrick  "murderer"; 
Army  breaks  dock  strike  in  England;  Portuguese  dic- 
tators hailed  by  huge  throng;  Eisenhower  booms  grows 
on  convention  eve;  Hero's  burial  for  Col.  Marcus  at 
West  Point;  Truman  welcomes  Venezuelan  President: 
Luxury  craft  for  Mississippi  River;  Camera  eye  aids 
tailoring;  Sports — Wrestling  in  Austria — Skiing  in 
Colorado. 

ADVANCE  DATA 

On  Forthcoming  Product 

June  Bride  (WB)  Principals:  Bette  Davis,  Robert 
Montgomery.  Director,  Bretaigne  Windust.  Comedy 
concerning  a  reporter  who  is  assigned  as  assistant  to  a 
woman's  magazine  editor  for  a  special  junket  to  a  small 
Indiana  town  for  a  June  feature,  and  how  the  assistant 
saves  the  day  after  the  bride  runs  off  with  another  man. 


Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTEIh   has  it! 


29  Clues  (EL)  Principals:  Scott  Brady,  Richard  Base- 
hart.  Director,  Alfred  Werker.  A  gangster  drama  about 
a  murderer  who  is  finally  caught  by  a  homicide  inves- 
tigator after  killing  several  men  and  escaping  througli 
an  intricate  storm  drain  system. 

Inside  the  Wall  (EL)  Principals:  Lucille  Bremer, 
Ricliard  Carlson.  Director,  Oscar  Boetticher.  A  drama 
about  a  private  investigator  who  teams  up  with  a 
newspaperwoman  to  find  a  missing  man,  wanted  by  the 
police  in  a  sanitarium ;  and  defeats  the  efforts  of  the 
crooked  sanitarium  operators  to  have  him  killed. 

Dark  Past  (Columbia)  Principals:  William  Holden,  Lee 
J.  Cobb.  Director,  Rudy  Mate.  A  drama  about  a 
police  psychiatrist  who  persuades  authorities  to  send  a 
youth  with  a  long  criminal  record  to  a  state  hospital 
for  treatment  by  reciting  a  story  of  how  the  psychiatrist 
tamed  a  psychopathic  killer. 

Eyes  of  Texas  (Republic)  Trucolor.  Principals :  Roy 
Rogers,  Trigger,  Lynne  Roberts,  Andy  Devine,  Bob 
Nolan  and  the  Sons  of  the  Pioneers.  Director,  William 
Witney.  A  musical  western  in  which  Roy  keeps  a 
boys  camp  and  an  old  man's  money  from  falling  into 
unscrupulous  hands,  with  the  help  of  a  dog. 

Nighttime  in  Nevada  (Republic)  Trucolor.  Principals: 


AIR  CONDITIONING  EQUIPMENT 

AIR  WASHERS  TO  FIT  YOUR  PRESENT 
BLOWERS  at  1946  prices.  5,000  cfm — $138.00;  7,000 
cfm  — $168.00;  10,000  cfm  —  $204.00;  15,000  cfm  — 
$240.00;  20,000  cfm — $276.00.  New  Blowers  writh  mo- 
tors and  drives,  8,500  cfm — $172.50;  11,000  cfm — 
$229.90;  13,500  cfm— $276.00;  22,500  cfm— $348.00. 
Beat  the  heat — wire  S.O.S.  Cinema  Supply  Corp.,  602 
W.  52nd  St.,  New  York  19,  N.  Y. 

BUSINESS  BOOSTERS 

COMIC  BOOKS  AGAIN  AVAILABLE  AS  PREMI- 
UMS, giveaways  at  your  kiddy  shows.  Large  variety, 
latest  48-page  newsstand  editions.  Comics  Premium  Co., 
412  S.  Greenwich  St.,  New  York  City. 

COMIC  BOOKS 

FREE  COMIC  BOOKS  will  increase  your  children 
business.  The  identical  funny  books  selling  on  news- 
stands for  10  cents  now  available  to  theatres,  only  3 
cents  each.  Sidney  Ross,  334  W.  44th  St.,  New  York, 
K.  Y. 


DRIVE-IN  EQUIPMENT 

OUTDOOR  THEATRES  MAKE  SOS  YOUR 
HEADQUARTERS — Complete  sound  projection  out- 
fits starting  at  $1,995.00;  New  500  Watt  Western 
Electric  Booster  Amplifiers,  $650.00;  New  Dual  in-car 
speakers  with  junction  box  and  transformer,  $14.95; 
new  driveway  entrance  and  exit  signs,  illuminated, 
$18.75;  Burial  Cable,  7}4c  ft.;  Generators,  70/140  am- 
peres, $525.00;  Super  Snaplite  fl.9  lenses,  increase 
light  25%,  from  $150.00.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  St.,  New  York  19,  N.  Y, 


EQUIPMENT  WANTED 

WANTED:  35-mm.  Sound  Projectors,  Amplifiers, 
also  300-in-car  speakers.  Ervin  Quinn,  Roebuck,  South 
Carolina. 


NEW  EQUIPMENT 

SPECIAL— AUTOMATIC  CURTAIN  CONTROLS, 
$129.50;  Renew  Your  Sound  Now — Blue  Seal  Rotary 
Stabilizer  Soundheads,  less  motors,  $195.00;  Sound- 
film  Amplifiers,  30  watt  with  record  player,  $124.75; 
Jensen  Heavy  Duty  12"  PM  Speakers,  $18.95;  2000' 
Safety  Film  Cabinets,  $3.95  section;  Exhaust  Fans, 
10",  $10.79;  12",  $13.75;  16",  $18.75;  Water  Fountain 
Filters,  $35.50.  Send  for  Sales  Catalog.  New  Address 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 


NO  OTHER  PROJECTOR — offers  you  more  than 
the  Holmes  16MM  REXARC  with  high  intensity  arc 
lamp  40  watt  output  amplifier,  and  newest  coaxial 
high  and  low  frequency  speakers  for  Small  Drive-ins, 
Open  Airs,  etc.  Write  for  literature  and  prices.  Cinema 
Projector  Service,  Post  Office  Box  703,  Charleston 
23,  W.  Va. 


STUDIO  AND  PRODUCTION  EQUIPMENT 

AURICON  SINGLE  SYSTEM  16MM  RECORD- 
ING OUTFIT,  worth  $2,500.00,  special  $1,695.00; 
Western  Electric  Preview  Magazines,  $395.00;  Bodde 
Process  Screens,  $2.40  sq.  ft.;  35MM  Sound  Moviola, 
$795.00;  Belhowell  Eyemo  Motorized  Bombspotter 
Cameras,  $119.50;  Mitchell  Plywood  Blimp,  $149.50; 
Klieglite    2000W    Rifle,    $79.50;    Bardwell  McAlister 


Roy  Rogers,  Adele  Mara,  Andy  "Devine.  Director, 
William  Witney.  A  musical  western  in  which  Roy 
causes  the  defeat  of  a  crooked  miner  who  had  killed 
and  cheated  to  gain  his  ends. 

Dark  Circle  (Paramount)  Principals:  Ray  Milland, 
Audrey  Totter,  Thomas  Mitchell.  Director,  John 
Farrow.  Drama  of  a  large-city  district  attorney  who  is 
elected  governor  by  a  gang  of  crooks,  only  to  admit 
his  manetivers  and  resign  in  favor  of  the  lieutenant- 
governor. 

Sorrowful  Jones  (Paramount)  Principals :  Bob  Hope, 
Lucille  Ball.  Director,  Sidney  Lanfield.  Comedy  about 
a  penurious  Broadway  bookmaker  who  becomes  en- 
tangled with  a  crooked  racetrack  combine  and  is 
reborn  under  the  influence  of  a  five-year-old  girl. 

High  Tension  (Monogram)  Principals:  Leo  Gorcey, 
Huntz  Hall,  Gabriel  Dell,  Helen  Parrish.  Director, 
Reginald  LeBorg.  A  Bowery  Boys  action  comedy- 
drama,  vi'ith  the  gang  solving  a  murder  by  finding  the 
culprit,  a  gambler. 

Rusty  Saves  a  Life  (Columbia)  Principals:  Ted  Donald- 
son, Gloria  Henry,  Stephen  Dunne.  Director,  Seymour 
Friedman.  A  dog  picture  in  which  the  canine  saves  the 
life  of  the  nephew  of  the  town's  lawyer  and  thereby 
makes  the  nephew  change  his  selfish  attitude. 


Portable  Floods  for  four  R40,  $29.50;  Art  Reeves 
type  35MM  Soundfilm  Recorder  vrith  new  Modulite, 
$1,995.00;  Neumade  Automatic  Film  Cleaners,  $159.50. 
Send  for  latest  Catalog.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  S2nd  St.,  New  York  19,  N.  Y. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST, 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore, 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 

COUNTY  SEAT  THEATRE.  Tile  building.  Good 
equipment.  Profitable.  $20,000  down.  Theatre  Exchange 
Co.,  201  Fine  Arts  Bldg.,  Portland  5,  Oregon. 


THEATRE  LEASE  AND  16-MM.  EQUIPMENT  in 
Brick  building.  $4,750.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 


5  SUBURBAN  THEATRES.  Your  choice.  $22,500  up. 
All  for  $263,600.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Portland  5,  Oregon. 


GRIND  HOUSE.  Gross  about  $900  weekly  plus  con- 
cessions. $32,500.  Terms.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 


DOWNTOWN  THEATRE.  Owner  shows  approxi- 
mately $1,500  monthly  net.  $25,000  handles.  Theatre 
Exchange  Co.,  201  Fine  Arts  Bldg.,  Portland  5,  Ore. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-75. 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Showmen'i 
Trade  Review,  1501  Broadway,  New  York  18,  N.  T. 


FOR  YOUR  BINGO  GAMES.  ControUed  or  un- 
controlled, die  cut,  play  right,  priced  right.  Samples  oo 
request.  Premium  Products,  354  W.  44th  St.,  Nm( 
York  18,  N.  Y. 


THEATRE  SEATING 


BE  SAFE  — CHOOSE  CHAIRS  CAREFULLY  — 
20,000  Available — Priced  $3.95  up,  and  condition  IS 
RIGHT.  Ideal,  Stafford,  Andrews,  American,  Hty- 
wood.  Veneers,  panelbacks,  fully  upholstered.  Seod 
for  latest  list.  New  Address  S.O.S.  Cinema  Supply 
Corp.,  602  W.  52nd  St.,  New  York  19,  N.  Y. 


USED  EQUIPMENT 


ECONOMIZING?  HERE'S  THE  SPOT— DAY- 
TIME Shadowbox  beaded '  screens.  Collapsible,  39"  z 
52",  worth  $125.00,  now  $44.50;  Soimdfilm  Amplifiera, 
$29.50  up;  Coinometers,  $49.50;  Portable  35MM  Sound 
Projectors,  $89.50  up;  16MM  Sound  Projectora, 
$109.75  up;  Complete  PA  Systems,  $44.75;  Rebuilt 
General  two  unit  Electric  Ticket  Machines,  $139.50. 
Send  for  Sales  Bulletin.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  St.,  New  York  19,  N.  Y. 

FOR  SALE:  PAIR  PERFEX  LOW  INTENSITY 
LAMPS,  and  Two  Perfex  30  amp.  Rectifiers  in  A-No. 
One  condition  at  the  price  of  $200.00  takes  the  outfit. 
G.  J.  Brown,  Luna  Theatre,,  Byesville,  Ohio. 

PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.   Sabo,  916  N.  W.  19th  Ave  ,   Portland,  Oregon. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address,  5  insertioiu 

for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y 


Feature  Booking  Guide 


TITLE  INDEX 

Listed  in  the  followinR  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing tiie  title.  For  data  as  to 
rtuuiing  time,  stars,  etc..  refer  to 
title    under    distributor  company 

listing.  

SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


c 


Abbott  &  Costello  Meet  Frankenstein .  U-I 

A  Connecticut  Yankee  Para. 

Accused,  The   Para. 

Act  of  Violence  MGM 

A  Date  With  Judy  MGM 

A  Double  Life  U-I 

Adventures  of  Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

A  Foreign  Affair  Para. 

A  Lady  Surrenders  U-I 

Albuquerque  Para. 

Alias  A  Gentleman  MGM 

AU  My  Sons  U-I 

AU's  WeU   Ind. 

Mways  Together   WB 

A  Man  About  the  House  20th-Fox 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

Angel  in  ExUe  Rep. 

Angels'  Alley   Mono. 

Angry  God.  The  UA 

An  Innocent  Affair  UA 

Anna  Karenina   20th-Fox 

Another  Part  of  the  Forest  U-I 

Apartment  for  Peggy  ^th-Fox 

AprU  Showers   ..WB 

Arch  of  Triumph  UA 

Are  You  VlTith  It?  U-I 

Arizona  Ranger   RKO 

Arthur  Takes  Over  20th-Fox 

A  Song  Is  Bom  RKO 

A  Southern  Yankee  MGM 

/Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Bachelor  and  the  Bobby-Soxer ....  RKO 

Babe  Ruth  Story,  The  Allied 

Bad  Sister   U-I 

Baltimore  Escapade   RKO 

Berlin  Express   RKO 

Best  Man  Wins  CoL 

Best  Years  of  Our  Lives  kKO 

Betrayal,  The   Aster 

Beyond  Glory   Para. 

B.  F.'s  Daughter  MGM 

Big  Cat,  Tlie  EL 

Big  City  MGM 

Big  Clock,  The  Para. 

Big  Dan   20th-Fox 

Big  Punch,  The  WB 

Big  Sombrero,  The  Col. 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and  Coo  Rep. 

BUhop's  Wife,  The  RKO 

Black  Arrow,  The  Col. 

BUck  Bart   U-I 

Black  Eagle  CoL 

Black  Velvet   U-I 

Blanche   Fury   U-I 

Blonde  Ice   FC 

Blonde  Savage  EL 

Blondie  in  the  Dough  Col. 

Blondie's    Anniversary   Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's  Secret   Col. 

Blood  on  the  Moon  RKO 

Body  and   Soul  UA 

Bodyguard   RKO 

Born  to  Fight  EL 

Borrowed   Trouble   UA 

Boston  Blackie's  Honor  Col. 

Bowery   Buckaroos   Mono. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,  The  MGM 

Broken    Journey   EL 

Brothers,  The  U-1 

Brothers  in  the  Saddle  RKO 

Bungalow  13   20th- Fox 

Bury   Me,    Dead  EL 

Bush   Christmas   U-I 

Bush   Pilot   SGP 

c 

Caged  Fury   Para. 

Calcutta   Para. 

Calendar,  The   EL 

Call  Northside  777  20th- Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  .,   Mono. 

Canon  City  EL 

Captain   from   Castile  20th-Fox 

Captain  Boycott   U-I 

Caravan   EL 

Carnegie   Hall   UA 

Casbah   U-I 

Case  of  the  Baby  Sitter  SGP 

Cass  Timerlane   MGM  ^ 

Catherine  the  Great  FC 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Produciion  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  *C:  Cinecolor,  *M:  Magnacolor, 


"U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  U 
indicated  by  letters  following  titles:  A — Adult;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  (Doc)  Documentary 

(G)  Gangster  (M)  Musical 

(H)  Horror  (W)  Western 
(My)    Mystery  (Wa)  War 

{See  final  page  of  Guide  for  Re-Issues) 


ALLrED  ARTISTS 


Time 

CURRENT  Mins. 

3  Gangster,  The  (D)A  Belita-B.  Sullivan-J.  Lorring  83.. 

5  Hunted,  The   (D)A  Preston  Foster-Belita    85.. 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84,. 

6  Smart  Woman   (D)A  B.  Aherne-C.  Bennett-B.  Sullivan   93.. 

4  Seng  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long   85.. 

COMING 

Babe  Ruth  Story,  The  W.  Bendix-C.  Trevor-C.  Bickford  

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm- J.  Gleason   87.. 

Last  of  the  Badmen  B.  Sullivan-M.  Reynolds-B.  Crawford  

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  


Rel. 

Date  Refer  to 

11/22/47  ....bIO/4/47 

4/7/48   b2/7/48 

2/22/48   b2/14/48 

4/30/48   b3/13/48 

1/31/48   bll/8/47 

9/6/48   36/12/48 

8/30/48   b5/l/48 


ASTOR  PICTURES 

Betrayal,  The    (D)F  ,  •.  Leroy  Collins-Verlie  Cowan  105  b7/3/48 

Deadlme   Sunset  Carson-Pat  Starling  ,   64... 4/15/48  New  Release 

Fighting  Mustang   Sunset  Carson-Pat  Starling   62... 3/1/48  .  .New  Release 

Western  Terror   Dave  "Tex"  O'Brien-Buzzy  Henry   60. .  .12/20/47  New  Release 

Westerns  (Coming) 

Battling  Marshal   Sunset  Carson-Pat  Starling  

Six-Shooter  Sunset  Carson -Pat  Starling  

Sunset  Carson  Rides  Again   ..  .Sunset  Carson-Fat  Starling  

Sunset  Carson  Strikes  Back   ^^inset  Carson-Pat  Starling  

COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan   73... 3/25/48   b5/8/48 

Best  Man  Wins   (C)F  E.  Buchanan-A.  Lee-R.  Shayne   73... 5/6/48   b5/22/48 

911  Blondie  in  the  Dough  (C)F  P.  Slngleton-A.  Lake-L.  Simms   68. ..  10/16/47   b3/20/48 

Blondie's  Anniversary    (C)F  P.  Singleton-A.  Lake-L.  Simms   67. .  .12/18/47   bl/3/48 

Blondie's  Reward    (C-D)  P.  Singleton-A.  Lake-L.  Simms   67... 6/3/48   a2/21/48 

Coroner  Creek  *C  (D)A  R.  Scott-M.  Chapman-G.  Macready   90...  July '48  b6/5/48 


.bl2/13/47 
.bl2/20/47 


.  . . .  o;,/o.  xc 
....bl/3/48 
...b7/26/47 


915  Crime  Doctor's  Gamble,  The  (M)A  Warner  Baxter-Micheline  Cheirel          66. .  .11/27/47 

Devil  Ship    (D)F  Richard  Lane-Louise  Campbell  62. .  .12/11/47 

930  Down  to  Earth  *T  (M-C)A  Rjta  Hayworth-Larry  Parks  101 ...  10/29/47  ...b8/2/47 

Fuller  Brush  Man,  The  (Oi'  Red  Skelton-Janet  Blair   9.3 ...  June '48 

Glamour  Girl   (M)F  G.  Krupa-V.  Grey-M.  Duane  68. ..1/16/48 

929  Her  Husband's  Affairs  (C)A  p.  Tone-L.  Ball-E.  E.  Horton   86. .  .11/12/47 

I  Love  Trouble  (My) A  p.  Tone-J.  Blair-J.  Carter   94... Jan. '48  bl/10/48 

It  Had  to  Be  You  (C-D)  A   •••Ginger  Rogers-Cornel  Wilde  98...  Dec. '47  ...blO/25/47 

905  Key  Witness  (D)A  john  Beal-Trudy  Marshall   67...  10/9/47  . . .  .bll/15/47 

Lady  from  Shanghai.  The  (My)  A  RUa  Hayworth-Orson  Welles   87... May '48  ....b4/17/48 

917  Lone  WoH  in  London  (M)A  ••••Gerald  Mohr-Nancy  Saunders   68. .  .11/13/47  ....bl2/6/47 

Lost  One,  The  (0)A    Nelly  Corradi-Gino  Mattera  84  b4/3/48 

Mary  Lou  (M)F  r.  Lowery-J.  Barton-G.  Farrell   65... 1/23/48   b2/28/48 

Mating  of  Millie,  The  (C)!-'  q.  Ford-E.  Keyes-R.  Randall   85... Apr. '48   b3/13/48 

My  Dog  Rusty  (D)F  t.  Donaldson-J.  Litel-J.  Lloyd   64... 4/8/48   b6/12/48 

Port  Said  (D)A  Gloria  Henry- WUliam  Bishop   68, 

Prince  of  Thieves  *C  (D)l'  j.  Hall-P.  Morison-A.  Jergens   72, 

Relentless  *T  (D)F  r.  Young-M.  Chapman-W.  Parker  93, 

Return  of  the  WhisUer  (My)F  m.  Duane-L.  Aubet-R.  Lane  61. 

Rose  of  Santa  Rosa  Hoosier  Hot  Shots-E.  Noriega  65. 

Sign  of  the  Ram,  The  (D)A  s.  Peters-A.  Knox-P.  Thaxter   84 

Song  of  Idaho  (M-C)F  Hoosier  Hot  Shots-Kirby  Grant  67, 

918  Sweet  Genevieve   (M)F  J.  Porter-J.  Lydon-A.  Donahue  68, 

Swordsman,  The  *T  (D)F   L.  Parks-E.  Drew-G.  Macready   81 

981  The  Last  Round-Up   (W)F  Gene  Autry-Jean  Heather  77 

Thunderhoof   P.  Foster-M.  Stuart -W.  Bishop   77 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  109 

Trapped  By  Boston  Blackie  (M)  C.  Morris- J.  Vincent -R.  Lane   78 

919  Two  Blondes  and  a  Redhead  (F)M  J.  Porter-J.  Lloyd-J.  Preisser   70 

Woman  from  Tangiers.  The  lD)A  A.  Jergens-S.  Dunne-M.  Duane  66 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68 

COMING 

Arkansas  Swing,  The.  H.  Hot  Shots-G.  Henry-S.  Hart  7/29/48   

Big  Sombrero,  The   Gene  Autry-Elera  Verdugo  a9/20/47 

Black  Arrow,  The  (D)F  L.  Hayward-J.  Blair-G.  Macready   76  b7/3/48 

.William  Bishop-Virginia  Patton  a7/3/48 


.4/15/48   b5/15/48 

.Jan. '48   b3/6/48 

.2/20/48   bl/17/48 

.3/18/48   b4/3/48 

.12/25/47   

.Mar. '48   b2/7/48 

.3/30/48   b4/10/4» 

.10/23/47   bl/3/48 

.1/9/48   blO/11/47 

.11/5/47   blO/11/4'' 

.7/8/48   a5/l/48 

.2/27/48   bl/24/4t. 

.5/13/48   b6/19/48 

.11/6/47   bl/10/48 

.2/12/48   b3/6/48 

.2/5/48   b5/29/48 


Black  Eagle    ,  , 

Blondie's  Night  Out  (C)  Smgleton-A.  Lake-L.  Simms  al/10/48 

Blondie's  Secret  Singleton-Lake-Kent-Simms   a7/3/48 

Boston  Blackie's  Honor'. Morris-R.  Lane-G.  E.  Stone  

Dark  Past  William  Holden-Lee  J.  Cobb  

FBI  Meets  Scotiand  Yard! .Dennis  O'Keefe-Louis  Hayward  

First  Gentlemen,  The  (D)A  Jean-Pierre  Aumont-Joan  Hopkins. ..  .111  b5/8/48 


Gallant  Blade  *C  (D)  

Gentleman  From  Nowhere 

Her  Wonderful  Life  

I   Surrender  Dear 


Loaded  Pistols 
Loser  Takes  All. 


Larry  Parks-Marguerite  Chapman  a2/21/48 

Warner  Baxter-Fay  Baker  a7/3/48 

Janis   Carter-Marc  Piatt  

Gloria  Jean -David  Street  a5/15/48 

Ladies  of  the  Chorus'. :       :  .  :  .  .  . , . . . . . .  f  -  Jergens-R.  Brooks-M^  Monroe  a7/3/48 

Let's  Fall  in  Love   Lamour-Carter-Parker-Ameche   a5/8/48 

Gene  Autry-Barbara  Britton  a7/3/48 

C.  Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Lovers   The  Cornel  Wilde -Patricia  Knight  

Trvvf>«  nf  Tflrmen  *T   ^-  Hayworth-G.  Ford-Luther  Adler  a5/l/48 

Tni^^rRpllP  m  A)  °-  Lamour-G.  Montgomery-A.  Dekker.  87  b6/12/48 

"  ^       ' Glenn  Ford-Ellen  Drew-Wm.  Holden  a5/24/47 

G.  Jean-R.  Ford-A.  Tyrrell  a6/12/48 

R=.nint.  Tllrk"'""'  ;  ;;stanley  Clements-Gloria  Henry  

itacmg  i^ucK.   •  ■   Glenn  Ford-Terry  Moore  a2/7/48 

^Donaldson-Doran-Moffett-Litel   a6/5/48 

I  Ted  Donaldson-Sharyn  Moffett-Flame  

Hoosier  Hot  Shots-Patricia  White  

'Sabu-G.  Russell-T.  Bey  

'G.  Autry-G.,  Henry-J.  Holt   76  b4/24/48 

,. Glenn  Ford-Nina  Foch  

I.S.  Tufts-B.  Britton-G.  "G"  Hayes  a6/5/48 

R.  Seot.t-E.  Raines- W.  Bishop  a7/3/48 


Man  from  Colorado,  The 
Manhattan  Angel 


Return  of  October,  The 
Rusty  Leads  the  Vv     . . 

Rusty  Saves  a  Life  

Singin'  Spurs   

Song  of  India  

Stiawberry  Roan,  The  • 

Undtrcover  Man   

Untamed  Breed,  The  *C 
Walking  Hills,  The  


►T  (C). 


O'Keefe-C.  Trevor-M.  Hunt   79. 

Woods-B.  Blake-C.  Drake   67. 

Scott-L.  Hayward-D.  Lynn  102. 


Westerns  (Current) 

964  Last  Days  of  Boot  Hill  (W)  Charles  Starrett-Smiley  Burnette  56. 

Phantom  Valley   Charles  Starrett-Smiley  Burnette  52. 

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette  54. 

West  of  Sonora  Charles  Starrett-Smiley  Burnette   55. 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54. 

Westerns  (Coming) 

Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Burnette   55. 

Challenge  of  the  Range  Charles  Starrett-Smiley  Burnette  

El  Dorado  Pass  Charles  Starrett-Smiley  Burnette  

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette  

Trail  to  Laredo   Charles  Starrett-Smiley  Burnette  

Wings  Westward   Gene  Autry-Jimmy  Lloyd  

EAGLE  LION  current 

812  Adventures  of  Casanova  (D)F  .DeCordova-Bremer-Bey-Sutton    83. 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice   66. 

807  Blonde  Savage   (D)F  L.  EricKson-G.  Sherwood   62. 

803  Bury  Me  Dead  (My)  A  M.  Daniels-G.  McClure-C.  O'DonneU. . .  68. 

826  Canon  City  (Doc)  A  6.  Brady-J.  Corey-W.  Bissell   82. 

824  Close-Up   Alan  Baxter-Virginia  Gilmore   76. 

820  Cobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61. 

817  Enchanted  Valley,  The  *C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin   77. 

712^  Gas  House  Kids  in  Holly  wood  (C)F  AUalfa  Switzer-Gas  House  Kids   63. 

802  Green  for  Danger  (My)A  Sally  Gray-Trevor  Howard   93. 

810  Heading  for  Heaven  (C)F  S.  Erwin-G.  Farrell   71. 

808  Linda  Be  Good  (C)A  E.  Knox  J.  Hubbard-M.  Wilson   66. 

806  Love  From  a  Stranger  (My)A  J.  Hodiak-S.  Sidney-A.  Richards   81. 

815  Man  from  Texas  (D)F...  J.  Craig-J.  Johnston-L.  Bari   71. 

825  Mickey  *C  (C)F  L.  Butler-B.  Goodwin-I.  Hervey   87. 

819  Noose  Hangs  High   (C)F  Abbott-Costello-Downs-Calleia    77. 

818  October  Man,  The  (D)A  J.  Mills-J.  Greenwood-E.  Chapman   85. 

813  Open  Secret  (D)A  J.  Ireland-J.  Randolph-R.  Bohnen   70. 

801  Out  of  the  Blue  (C)A  G.  Brent-V.  Mayo-T.  Bey   87. 

822  Raw  Deal   (D)A  D. 

804  Return  of  Rin  Tin  Tin  (D)F  (Color)  D 

816  Ruthless  (D)A   .  .Z. 

811  Smugglers,  The  *T  (D)A  Michael  Redgrave-Jean  Kent   85 

827  Spiritualist,  The   T.  Bey-L.  Bari-C.  O'Donnell   79. 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men  (D)F   Dennis  O'Keefe-Mary  Meade   91. 

«14  Take  My  Life  (D)F  Greta  Gynt-Hugh  Williams   80. 

805  Whispering  City  (D)A  H.  Dantine-P.  Lukas-M.  Anderson   89. 

COMING 

Adventures  of  Gallant  Bess  'C  (D)  Cameron  Mitchell-Audrey  Long  

Big  Cat,  The  *T  Lon  McCallister-Peggy  Ann  Garner  

Born  to  Fight  Scott  Brady- Anabel  Shaw  

Broken  Journey    (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan.  89. 

Calendar,  The  (C)A  Greta  Gynt-John  McCallum   79. 

Hollow  Triumph   Paul  Henreid-Joan  Bennett  

Inside  the  Wall...  L.  Bremer-R.  Carlson-T.  Henry  

It  Always  Rains  on  Sundays  G.  Withers-J.  Warner   92. 

Lady  at  Midnight  R.  Denning-F.  RafEerty-J.  Searle  

Let's  Live  a  Little  Hedy  Lamarr-Robert  Cummings  

Man  Wanted   Anabel  Shaw-Robert  Lowery  

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Mystic,  The   T.  Bey-C.  O'Donnell-L.  Bari  

830  Northwest  Stampede  *C  (C)F  J.  Leslie-J.  Craig-J.  Oakie   79. 

828  Oliver  Twist  (D)F  R.  Newton-A.  Guinness-K.  Walsh  116. 

Philo  Vance's  Peril  W.  Wright-L.  Belasco  R.  Ames  

Red  Stallion  in  the  Rockies  *C  Red  Stallion-Arthur  Franz  

829  Shed  No  Tears  W.  Ford-J.  Vincent-R.  Scott   70. 

Strange  Mrs.  Crane,  The  M.  Lord-P.  Watkin-J.  McGuire  

29  Clues   Richard-Basehart-Scott-Brady   

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  

Westerns  (Current) 

851  Black  Hills   Eddie  Dean    58. 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates   55. 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54. 

857  Prairie  Outlaws   E.  Dean-R.  Ates-J.  Holt   57. 

852  Shadow  Valley  (W)F  E.  Dean-R.  Ates-J.  Holt   58. 

758  Stage  to  Mesa  City  (W)F  Lash  LaRue-Fuzzy  St.  John   52. 

858  Tioga  Kid,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54. 

854  Tornado  Range  (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt   56. 

855  Westward  TraU,  The  (W)F  E.  Dean-R.  Ates-P.  Planchard   56. 

Westerns  (Coming) 

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-Mary  Scott  

FILM  CLASSICS  current 

Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige   73. 

Devil's  Cargo   (M)A  j.  Calvert -R.  Hudson-R.  Karns   61. 

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition.  74. 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76. 

Furia  (D)A   Isa  Pola-Rosanno  Brazzi   89. 

Miraculous  Journey  *C  .'  r.  Calhoun-A.  Long-V.  Grey  

Money  Madness   H.  Beaumont-F.  Rafferty-H.  Warde   73. 

Sofia  *C   Gene  Raymond-Sigrid  Gurie  

Spirit  of  West  Point  (D)F  Glenn  Davis-Felix  Blanchard   77. 

The  Argyle  Secrets  (My)F  w.  Gargan-M.  Lord-R.  Byrd   63. 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)A  Adolph  Hitler-Eva  Braun   62. 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90. 

METRO-GOLDWYN-MAYER  current 

831  A  Date  With  Judy  *T  (C)F  w.  Beery-J.  Powell-E.  Taylor  113. 

«ia  Alias  a  Gentleman  (C-D)A  w.  Beery-T.  Drake-D.  Patrick   76. 

R.  F's  Daughter  (D)A  b.  Stanwyck-Heflin-C.  Coburn  108. 

827  Big  City  (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103. 

819  Bride  Goes  Wild,  The  (C)F  v.  Johnson-J.  Allyson-B.  Jenkins   97. 

813  Cass  Timberlane  (D)A  ...Spencer  Tracy-Lana  Turner  119. 

807  Desire  Me  (D)A...  G.  Garson-Richard  Hart   90. 

Easter  Parade  *T  (M)F  j.  Garland-F.  Astaire-P.  Lawford  103. 

RIO  Good  News  fM-C)F  'T  june  Allyson-Peter  Lawford   95. 

Rll  Green  Dolohin  Street  (D)F  Lana  Turner- Van  Heflin  141 . 

815  High   Wall    (D)A  r  Taylor-A.  Totter-H.  Marshall   W. 

826  Homecomins    (D)A  Gable-Turner-Baxter-Hodiak   113. 

728  Hucksters,  The    (C-D)A  r    Gahle-D.  Kerr-A.  Menjou  H^. 

814  If  Winter  Comes  (D)A  W.  Pidaeon-D.  Kerr-A.  Lansbury   ^7. 

809  Killer  McCoy  (D)A  M.  Rooney-A,  Blyth-B.  Donlevy  114. 

805  Merton  of  the  Movies  (C)F  Red  Skelton-Virginia  O'Brien   R2. 

825  Pirate,  The  '►T  (M)A  J.  Garland-G.  Kelly-W.  Slezak  102. 

Search,  The    (D)F  Montgomery  Clift-Aline  MacMahon  105. 

708  Show-Off,  The  (C)F  R.  Skelton-Marilyn  Maxwell   R3. 

804  Song  of  Love  (D-M)A  K.  Hepburn-P.  Henreid-R.  Walker  118. 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124. 

821  Summer  Holiday  *T  (OA  Rooney-De  Haven -Huston -Morgan    92. 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy...  74. 


.11/20/47 
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.May  '48 
.Apr.  '48 
.Jan.  '48 
.Jan.  '48 
.Jan.  '48 
.July  '48 
.Apr.  '48 
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.May  '48 
.Jan.  '48  . 

.July  '48 
.Mar.  '48 
.Apr.  '48 
.June  '48 
.Mar.  '48 
.Jan.  '48 
.Oct.  '47  . 
.July  '48 
.Dec.  '47 
.Nov.  '47 
,Fpb.  '48 
.May  '48 
.Aug.  '47 
..Tan.  '48  . 
.Dec.  "47  . 
.Oct.  '47  , 
.  June  '48 
.  July  '48 
.Dec.  '47 
.  Oct.  '47  . 
.Apr.  '48 
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. .b6/19/48 
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..bl/17/48 


SHOWMEN'S     TRADE  REVIEW 


Title  Company 

Challenge,  The   20th-Fox 

Checkered  Coat,  The  20th-Fox 

Cheyenne   WB 

Chicken   Every   Sunday  20th- Fox 

Cleopatra  Arms   WB 

Closeup   EL 

Cobra  Strikes   EL 

Command  Decision   MGM 

Corpse  Came  C.  O.  D.,  The  Col. 

Corridor  of  Mirrors  U-1 

Counterfeiters,  The   20th- Fox 

Countess  of  Monte  Cristo  U-1 

Cowboy  Cavalier   Mono. 

Crack  Up   RKO 

Creeper,  The   20th- Fox 

Crime  Doctor's  Gamble  CoL 

Crimson  Key,  The  20th-Fox 

Criss-Cross   U-I 

Cry  Wolf   Wb 

D 

Daisy  Kenyon   20th-Foz 

Danger  Woman   U-1 

Dangerous  Years   20th-Fox 

Dareuevils  of  the  Clouds  Rep. 

Dark  Circle   Para. 

Dark  Delusion   MGM 

Dark  Past   Col. 

Daughter  of  Darkness  Para. 

Dead  Don't  Dream,  The  UA 

Dear  Ruth   Para. 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fox 

Denver  Kid,  The  Rep. 

Design  for  Death  RKO 

Desire  Me   MGM 

Devil  Ship   

Dick  Tracy's  Dilemma  RKO 

Disaster   Para. 

Discovery   FC 

Docks  of  New  Orleans  Mono 

Down  to  Earth  Col 

Dragnet  y.  ..SG 

Dream  Girl   /T.Para 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dynamite   Para 

E 

Easter  Parade   MUM 

Easy  to  Wed  MGM 

Embraceable   You   WB 

Emperor  Waltz,  The  Para. 

Enchanted   RKO 

Enchanted  Valley   El- 
Escape   20th- Fox 

Escape  Me  Never  WB 

Every  Girl  Should  Be  Married  RKO 

Exile,  The   U-1 

Eyes  of  Texas  Rep 

F 

FBI  Meets  Scotland  Yard  Col. 

Fabulous  Texan,  The  Rep 

False  Paradise  UA 

Fame  Is  the  Spur  U-I 

Family   Honeymoon   U-1 

Feudin',  Fussm'  and  A-Fightin' . . . .  U-1 

Fiesta   MGM 

Fighter  Squadron   WB 

Fighting   Back   20th-Fox 

Fighting  Father  Dunne  RKO 

Fighting  Mad   l  Mono 

Flame,  The   Rec 

Flaxy  Martin   WB 

Forever  Amber   20th-Fox 

For  the  Love  of  Mary  U-I 

For  You  I  Die  FC 

Fort  Apache  ...RKO 

Four    Faces    West  UA 

Foxes  of  Harrow,  The  2Dth-Fox 

French  Leave   Mono. 

Fugitive   RKO 

Fuller  Brush  Man  Col.' 

Furia   FC 

Fury  at  Furnace  Creek  20th-Foi 

G 

Gallant  Blade   Col. 

Gallant  Legion,  The  Rep 

Gangster,  The   Allied 

Gas  House  Kids  in  Hollywood  EL 

Gay  Intruders   20th-Foi 

Gay  Ranchero,  "rhe  Rep 

Gas  House  Kids  Go  West  EL 

Gentleman   from   Nowhere  Col. 

Gentleman's  Agreement   20th-Fox 

Girl  From  Jones  Beach  WB 

Girl  from  Manhattan,  The  UA 

Give  My  Regards  to  Broadway .  20th-Fo> 

Glamour  Girl   Col. 

Golden  Earrings   . .  Para. 

Golden   Eye,  The  Mono. 

Good  News   MGM 

Good  Sam  .RKO 

Good   Time   Girl  U-I 

Great  Expectations   U-I 

Great  Gatsby,  The..  Para. 

Green  Dolphin  Street  MGM 

Green  for  Danger  EL 

Green  Grass  of  Wyoming  20th- Fox 

Guilt  of  Janet  Ames   .Col. 

Guns  of  Hate  RKO 

H 

Half-Past  Midnight   20th-FoT 

Hamlet   U-I 

Hat  Box  Mystery  SO 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Hearsay   Col. 

Heartaches   EL 

Heart  o£  Virginia  Rep. 

Heiress,  The   Para. 

Henry  the  Fifth  UA 

Her  Husband's  Affairs  Col. 

Her  Wonderful  Life  Col. 

Here  Comes  Trouble  UA 

High  Barbaree   MGM 

High  Conquest   Mono. 

High  Tension   Mono. 

High  Tide   Mono. 

High  Wall   MGM 

HiUs  of  Home  MGM 

Hollow  Triumph  EL 

Hollywood  Bam  Dance  SC 

Homecoming   MGM 

Homicide  for  Three  Rep. 

Honeymoon   RKO 

Hoppy's  Holiday   UA 

Hucksters,  The   MGM 

Hungry  Hill   U-I 

Hunted,  The   Allied 


I 


I  Became  a  Criminal  WB 

I  Cover  Big  Tovm  Para. 

Idol  of  Paris  WB 

If  I'm  Lucky  20th-Fox 

If  Winter  Comes  MGM 

If  You  Knew  Susie  RKO 

I,  Jane  Doe  ,  Rep. 

I  Know  Where  I'm  Going  U-I 

I  Love  Trouble  Col. 

Indian  Agent   RKO 

Indian  Scout   UA 

Indian  Summer   RKU' 

Inside  the  WaU  EL 

Interference   RKO 

Intrigue   ^.  .UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Ign't  It  Romantic?  Para. 

I  Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

It  Had  to  Be  You  Col. 

Ivy  U-I 

I  Walk  Alone   Para. 

I  Wouldn't  Be  in  Your  Shoes  Mono. 


jBBsy   U-I 

jiggs  ft  Maggy  in  Society  Mono. 

Jimmy  Steps  Out  Astor 

Jinx  Money   Mono. 

Joan  of  Arc  RKO 

Joe  Palooka  in  Fighting  Mad.... Mono. 

Joe  Palooka  in  the  Knockout  Mono. 

Joe  Palooka  in  Winner  Take  All.  .Mono. 

John  Loves  Mary  WB 

Johnny  Belinda   WB 

Julia  Misbehaves   MGM 

June  Bride   WB 

Jungle  Goddess   ,  SGP 


Key  Largo   WB 

Key  Witness   Col. 

Kidnapped   Mono. 

Killer  McCoy   MGM 

Kilroy  Was  Here  Mono. 

King  of  the  Bandits  Mono. 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kissing  Bandit   MGM 

L 

Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  from  Shanghai,  The  Col. 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Redmen  Col. 

Law  and  Martin  Rome,  The. .  .20th-Fox 

Le  Silence  est  D'Or  RKO 

Leave  It  to  the  Irish  20th-Fox 

Let's  Live  a  Little  EL 

Letter  from  an  Unknown  Woman .  . .  U-I 

Let's  Fall  in  Love  Col. 

Let's  Live  Again  20th- Fox 

Lighthouse   EL 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Miss  Broadway   Col. 

Little  Women   MGM 

Locker,  The   RKO 

Lone  Wolf  in  London  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Lost  Moment's,  The  U-I 

Lost  One,  The  Col. 

Louisiana   Mono. 

Love  from  a  Stranger  EL 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish,  The  20th- Fox 

Lulu  Belle   Col. 

Luxury  Liner   MGM 


COMING 

808  This  Time  for  Keeps  *T  (M-S)  E.  WUliams-L.  Melchior  105. .  .Nov. '47  ...blO/11/47 

S17  Three  Daring  Daughters  *T  CM;)F  j.  MacDonald-J.  Iturbi-J.  PoweU  115. .  .Mar. '48   b2/14/48 

A  Southern  Yankee  K.  SKelLon-B.  Domevy-A.  Uani  Aug. '4a   ao/29/48 

Act  of  Violence  Van  Hefiin -Robert  Ryan  

Bribe,  The   Taylor-Gardner-Laughton-Hodiak   

Command  Decision  Gable-Hodiak-Johnson-Pidgeon   

HUls  of  Home  *T  Lassie-E.  Gwenn-J.  Leigh  all/15/47 

Julia  Misbehaves   G.  Garson-W.  Pidgeon-C.  Romero  Aug. '48   a5/29/48 

Kissing  Bandit,  The  *T  F.  Sinatra-K.  Grayson  a8/23,  4i 

Little  Women  *T  Allyson-O'Brien-Taylor-Lawford   

Luxury  Liner  *'V  G.  Brent-F.  Gifford-J.  Powell  all/15/ 4( 

No  Minor  Vices  Dana  Andrews-Lilli  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  

828  On  An  Island  With  You  *T  (M)F  E.  WilUams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding   88  b8/31/47 

Search,  The  (D  F  Montgomery  Clift-Aline  MacMahon  105  b3/27/48 

Stormy  Waters  (D)A  J.  Gabin-M.  Morgan   77  b8/9/47 

Sun  in  the  Morning  *T  J.  MacDonald-C.  Jarman,  Jr.J-Lassie  

Three  Godfathers  *T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  

Three  Musketeers  '*T  Turner-Kelly-Heflin-Allyson   Sept. '48   a5/22/48 

Words  and  Music  'T  J.  Garland-M.  Rooney-T.  Drake  

MONOGRAM  current 


4708  Angels'  Alley  (D)F  L.  Gorcey-H.  Hall-B.  Benedict   67. 

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood  57. 

626  Chinese  Ring,  The  (My)F  R.  Winters-W.  Douglas-V.  Sen  Young...  68. 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters-Victor  Sen  Young   64. 

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75.. 

4714  French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan   64.. 

4720  Golden  Eye,  The  R.  Wlnters-M.  Moreland   69. 

4701  High  Tide  (D)A  Lee  Tracy-D.  Castle-A.  Shaw   72.. 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)  A  Don  Castle-Elyse  Knox   70.. 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67.. 

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68. 

4719  Joe  Palooka  in  Winner  Take  All  Joe  Kirkv>?ood,  Jr.-Elyse  Knox  

4702  Joe  Palooka  in  the  Knockout  (D)F  Joe  Kirkwood,  Jr.-Elyse  Knox   72.. 

624  King  of  the  Bandits  G.  Roland-C.  Martin-A.  Greene   66.. 

4703  Louisiana  (C-D)F  Jimmie  Davis-Margaret  Lindsay   85.. 

4707  Perilous  Waters  (D)A  D.  Castle-A.  Long   64.. 

4705  Rocky  (D)F   Roddy  McDowall-"Rags"-E.  Barrier  76. 

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll    60. 

627  Smart  Politics   (M-C)F  F.  Stewart-J.  Preisser-F.  Darro   68. 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71. 


..3/21/48   bl/31/48 

..4/18/48   b6/5/48 

..12/6/47  ....bl2/27/47 

..4/4/48   b5/15/48 

.2/7/48   b2/21/48 

.4/25/48   b5/8/48 

..8/22/48   

..10/11/47   b8/9/47 

..5/23/48   b5/8/48 

..1/10/48   b2/14/48 

..6/27/48   b5/22/48 

 a6/19/49 

..10/18/47   b8/30/47 

..11/8/47   

..11/1/47   b8/9/47 

..2/14/48  ....al2/13/47 

..3/7/48   b5/8/48 

..3/14/48   

..1/3/48   b3/6/48 

..6/13/48   b5/15/48 


COMING 

High  Tension   Bowery  Boys   

Kidnapped   Roddy  McDowall-Ferris  Taylor  

Michael  O'Halloran  (D)F  Scotty  Beckett-Allene  Roberts   79  b6/19/48 

Music  Man   Phil  Brito-Freddie  Stewart  

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105. .  .Oct. '48   b3/13/48 

4718  Shanghai  Chest,  The  R.  Winters-D.  Best-J.  Alvin   65... 7/11/48   

4801  Sixteen  Fathoms  Deep  (D)F  L.  Chaney-A.  Lake-T.  Chandler  7/25/48   b6/12/4a 

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  a6/5/48 

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. .  .Nov. '48   b3/29/47 

Westerns  (Current) 

4762  Cowboy  Cavalier   J.  Wakely-C.  Taylor  7/4/48   

4755  Crossed  Trails    Johnny  Mack  Brown-Raymond  Hatton.  53... 4/11/48   

4756  Frontier  Agent   Johnny  Mack  Brown-Raymond  Hatton.  56... 5/16/48   

674  Gun  Talk  (W)F  J.  M.  Brown-R.  Hatton-C.  Mclntyre....  57 ...  12/20/47   bl/3/48 

624  King  of  the  Bandits  (D)F  G.  Roland-C.  Martin-A.  Greene   66... 11/8/47   blO/18/47 

4761  Oklahoma  Blues   J.  Wakely-C.  Taylor-V.  Belmont  3/28/48   

4751  Overland  Trail   J.  Mack  Brown-R.  Hatton-V.  Belmont..  58... 1/31/48   

Partners  in  the  Sunset  Jimmy  Wakely-Cannonball  Taylor  5/6/48   

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54... 6/6/48   

fiR6  Song  of  the  Drifter  T.  Wakely-C.  Taylor-M.  Coles   53... 1/17/48   

4752  Triggerman  Johnry  Mack  Brown-Raymond  Hatton.  56.  .  .6/20/48   

Westerns  (Coming) 

4757  Back  Trail  Johnny  Mack  Brown-Raymond  Hatton.  54... 7/18/48   

Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton  

Silver  Trails   Wakely-Taylor-Larson      

PARAMOUNT  current 

4702 
4709 
4713 
4706 
4711 
4720 
4703 
4718 
4716 
4708 
4712 
4707 
4710 
4714 
4717 
4715 
4725 
4719 
4613 
4704 


Adventure  Island  'C  (D)A  R.  Calhoun-R.  Fleming-B.  Kelly  67. 

Albuquerque  '*C  (WD)F  R,  Scott-B.  Britton-G.  Hayes  89. 

Big  Clock',  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'SuUivan..  95. 

Big  Town  After  Dark  (D)A  *  Philip  Reed-Hillary  Brooke   69. 

Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61. 

Emperor  Waltz,  The  *T  (C)F  Bing  Crosby-Joan  Fontaine  103.. 

Golden  Earrings  (D)A  Marlene  Dietrich-Ray  Milland  95. 


.105. 
.  100. 
.  96. 


Hatter's  Castle    (D)A  R. 

Hazard  (C)F  p. 

I  Walk  Alone  (D)F  B. 

Mr.  Reckless  (D)F  W 

Road  to  Rio  (C)F  B. 

Saigon  (D)A  A. 

Sainted  Sisters,  The  (C-D)A  V. 

Shaggy  *C  (D)F  B. 

Speed  to  Spare  (D)F  R.  Arlen-J.  Rogers-R.  Travis   57. 

Unconquered  *T  (D)F  Gary  Cooper-Paulette  Goddard  146. 

Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis  63. 

Welcome  Stranger  (CD)F  Bing  Crosby-Barry  Fitzgerald  107. 

Where  There's  Life  (C)A  B.  Hope-S.  Hasso-W.  Berdix   75. 


Newton-J.  Mason-D.  Kerr  

Goddard-M.  Carey-F.  Clark... 
Lancaster-L.  Scott-K.  Douglas. 

Eythe-B.  Britton-W.  Catlett   66. 

Crosby-B.  Hope-D.  Lamour  101. 

Ladd-V.  Lake-D.  Dick   94. 

Lake- J.  Caulfield-B.  Fitzgerald   89. 

Joyce-G.  Nokes-R.  Shayne   71. 


.10/10/47   b8/9/47 

.2/20/48   bl/24/48 

.4/9/48   b2/21/48 

.12/12/47  ...bll/22/47 

.3/5/48   b2/14/48 

.7/2/48   b5/8/48 

.10/31/47   b8/30/47 

.6/18/48   b4/17/48 

.5/28/48   b3/20/48 

.1.16/48    .  .  .  .bl2/20'47 

.3/26/48   b2/28/48 

.12/25/47  ...bll/22/47 

.3/12/48   b2/7/48 

,4/30/48   b3/13/48 

.6/11/48   b4/17/48 

.5/14/48   b3/13/48 

.4/2/48   b9/27/47 

.6/25/48   b5/8/48 

 b5/3/47 

.11/21/47   ..  blO/11/47 


4724 
4726 
4722 


4721 


4723 


COMING 

A  Connecticut  Yankee  *T  (MC)  B.  Crosby-R.  Fleming    a\'31'4f 

Accused,  The   l.  Young-R.  Cummings-W.  Corey  a6/19/48 

A  Foreign  Affair  (C)A  J.  Arthur-M.  Dietrich-J.  Lund  116.  .  .8/20/48   b6/19/48 

Beyond  Glory  (D)F  a.  Ladd-D.  Reed-G.  Macready   82... 9/3/48   b6/19/48 

Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooks   61... 7/30/48   t.. 

Dark  Circle   r.  Milland-T.  Mitchell- A.  Totter  

Daughter  of  D^-kness  (D)A  Anne  Crawford-Maxwell  Reed   91  h2  > 

Dlsac'er   r.  Dennlng-T.  Marshall-D.  O'Flynn  a6/19/48 

Dream   Girl    (C)F  B.  Hutton-M.  Carey-P.  Knowles   85... 7/23/48   b5/8/48 

Dynamite   William  Gargan -Leslie  Brooks  a6/12/48 

Great  Gatsby,  The  A.  Ladd-B.  Field-B.  Sullivan  a6/12/48 

Heiress,  The   De  Havilland-Richardson-Clift -Hopkins  

Isn't   It   Romantic?   .Lake-DeWolfe-Knowles-Freeman   a5/29/48 

My  Own  True  Love  (D)  Phyllis  Calvert -M.  Douglas  a8/16/47 

Night  Has  a  Thousand  E:'es,  The  (D)  E.  G.  Robinson-J.  Lund  a8/9/47 

Now  and  Forever  c.  Rains-M.  Carey-W.  Hendrix  a5/15/48 

Paleface,  The  'T  Bob  Hope- Jane  Russell  a9/13/47 

Sealed   Verdict    (D)  Ray  Milland -Florence  Marly  a3/6/48 

Special  Agent   VV.  Evthe-L.  Elliott-C.  Mathews  a6/26/48 

So  Evil  My  Love  (D)A  R.  Mil)and-A.  Todd-G  Fitzgerald  109... 8/6/48   b3/13/48 


Sorrowful  Jones  Bob  Hope-Lucille  Ball  

Sorry,  Wrong  Number  B.  Stanwyck-B.  Lancaster-A.  Richards  a5/15/48 

Tatlock  Millions   Henrix-Lund-Fitzgerald-WooUey   a6/19/48 

Whispering  Smith  *T  A.  Ladd-R.  Preston-B.  MarshaU  a6/14/47 


)RKO  RADIO 


CURRENT 


Trade 
Shown 


814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie   63... May '48 

751  Best  Years  of  Our  Lives,  The  (D)A  D.  Andrews-M.  Loy-F.  March  172. .  .Dec. '47 

•815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86... June '48 

852  Bishop's  Wife,  The  (D)A  C.  Grant-L.  Young-D.  Niven  108. .  .Nov. '47 

S71  Design  for  Death  (Doc)F  Japanese  Cast    48... Jan. '48 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman   93...  June '48 

870  Fort  Apache   (D)A  J.  Wayne-H.  Fonda-S.  Temple  127. .  .Mar. '48 

863  Fugitive,  The  (D)A  Henry  Fonda -Dolores  Del  Rio  104. .  .Nov. '47 

819  Guns  of  Hate  (W)F  Tim  Holt -Nan  Leslie   61... June '48 

811  If  You  Knew  Susie  (C)F  K.  Cantor-J.  Davis-A.  Joslyn   90... Jan. '48  , 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. .  .Mar. '48 

S93  Melody  Time  *T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters          75... 7/1/48  . 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120. .  .Mar. '48 

865  Mourning  Becomes  Electra  (D)A  R.  Russell-K.  Paxinou-R.  Massey  173. .  .Nov. '47 

806  Night  Song  (D)A  D.  Andrews-M.  Oberon-E.  Barrymore.  .102. .  .Nov. '47 

81(r Out  of  the  Past  (D)A  Robert  Mitchum-Jane  Greer   96... Nov. '47 

867  Pearl,  The    (D)A  Pedro  Armendariz-Maria  Elena  Marques  78. .  .Feb. '48 

521  Race  Street  (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79...  July '48 

817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90...  July '48 

807  So  Well  Remembered  (D)A  M.  Scott-J.  Mills   86... Nov. '47 

813  Tarzan  and  the  Mermaids  (D)F  WeissmuUer- Joyce-Christian    67...  May '48 

866  Tycoon  '•T  (D)F  John  Wayne-Laraine  Day  128. .  .Dec. '47 

812  Western  Heritage  (W)F  Tim  Holt-Nan  Leslie   61... Jan. '48 

>808  Wild  Horse  Mesa  (W)F  Tim  Holt-Nan  Leslie   61... Nov. '47 


 b4/3/48 

. ..bll/23/46 
....b4/ 10/48 
. . .bll/22/47 

 b2/7/48 

. . . .b4/10/48 
....b3/13/48 
. ...bll/8/47 
. ...b5/22/48 

 b2/7/48 

....b3/ 13/48 

 b5/22/48 

 b3/6/48 

...bll/22/47 
. . .bll/15/47 
. .  .1)11/22/47 
....b2/14/48 
. ...b5/15/48 
. ...b5/i5/48 
.  ...bll/1/47 

 b4/3/48 

 bl2/6/47 

....bl/31/48 
...bll/22/47 


COMING 

A  Song  Is  Born  *T  (M)  D.  Kaye-V.  Mayo-B.  Goodman  Oct. '48   a3/20/48 

Baltimore  Ecapade   R.  Young-S.  Temple- J.  Agar  

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

Bodyguard   Lawrence  Tierney-Priscilla  Lane  a7/3/48 

Boy  With  Green  Hair  *T  O'Brien-Ryan -Hale-Stockwell   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin -R.  Powers  

Enchanted   David  Niven-Teresa  Wright  Nov. '48   a7/3/48 

Every  Girl  Should  Be  Married  C.  Grant-F.  Tone-D.  Lynn  

Good  Sam  (C)  Gary  Cooper- Ann  Sheridan  Sept. '48   a2/14/48 

Indian  Agent   T.  Holt-R.  Martin -N.  Leslie  

Indian  Summer  (D)  A.  Knox-A.  Sothern-G.  Tobias  a7/5/47 

Interference   Mature-Ball-Tufts-Scott   

Joan  of  Arc  *T  (D)  I.  Bergman-J.  Ferrer-J.  Emery  al/3/48 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien   89  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson- Armstrong-Toomey-Moore   

«22  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   Tim  Holt -Richard  Martin  

Rachel  and  the  Stranger  (D)   L.  Young-W.  Holden-R.  Mitchum  Nov.  48   al2/27/47 

Roughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Set-Up,  The   Robert  Ryan  

Station  West  (D)  D.  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan  and  the  Arrow  of  Death  L.  Barker-E.  Ankers-B.  Joyce  

.820  Twisted  Road,  The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva. . .  95. .  .Sept. '48   b6/26/48 

Variety  Time   Paar-Carle-Errol-Kennedy   

fl72  Velvet  Touch,  The  (D)  RusseU-Genn-Trevor-Greenstreet   Aug. '48   a2/14/48 

Weep  No  More  Cotten-Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  DriscoU-A.  Kennedy  a5/15/48 


•REPUBLIC 


CURRENT 


728  Bill  and  Coo        (N)F  George  Burton's  Birds   61. 

703  Campus  Honeymoon  (MC)i^  Wilde  Twins-R.  Crane-A.  Mara   61. 

624  Fabulous  Texan,  The  (W)F  W.  EUiott-J.  CarroU-C.  McLeod   95. 

628  Flame,  The  (D)A  J.  Carroll- V.  Ralston-R.  Paige   97. 

844  Gay  Ranchero  'U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72. 

707  Heart  of  Virginia  (D)F  Janet  Martin-Robert  Lowery   60. 

710  I,  Jane  Doe  (D)F  R.  Hussey-J.  Carroll-V.  Ralston  85. 

705  Inside  Story.  The  (C-D)F  M.  Hunt-W.  Lundlgan-C.  Winninger...  87. 

709  King  of  the  Gamblers  (D)A  Janet   Martin-William  Wright   60. 

706  Lightnin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray  64. 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  Carroll-C.  McLeod  88. 


75. 
60. 
65. 
60. 
70. 


648  On  the  Old  Spanish  Trail  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee.... 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges  

702  Sappy  McGee    (D)A  D.  Barry-D.  Evans-T.  Brown  

712  Train  to  Alcatraz  W.  Phipps-D.  Barry- J.  Martin.... 

731  Under  California  Stars  'U  (W)F  R.  Rogers-J.  Frazee-A.  Devine  

COMING 

Angel  in  Exile  CarroU-Mara-Gomez-Bedoya   

Daredevils  of  the  Clouds  Robert  Livingston-Mae  Clark  

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett   

732  Eyes  of  Texas  '*U  Rogers-Roberts-Sons  of  Pioneers   70. 

715  Gallant  Legion,  The  (W)F  W.  Elliott-J.  Schildkraut-A.  Booth  88. 

Homicide  for  Three  W.  Douglas-A.  Young-G.  Withers  

Macbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell  

714  Moonrise   D.  Clark-G.  Russell-E.  Barrymore  90. 

Out  of  the  Storm  Jimmy  Lydon-Lois  Collier  

Plunderers,  The  '•U  R.  Cameron-I.  Massey-A.  Booth  

Red  Pony,  The  'T  (D)  M.  Loy-R.  Mitchum-L.  Calhem   ... 

Sons  of  Adventure  Russell  Hayden-Lynne  Roberts  

Westerns  Current) 

752  Bandits  of  Dark  Canyon  (W)F  Allan  Lane-Bob  Steele  

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack  

•654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth  

755  Carson  City  Raiders  (W)F  a.  Lane-E.  Waller-B.  Jons  

753  Oklahoma  Badlands   (W>F  A.  "Rocky"  Lane-Black  Jack  

'656  Timber  Trail  'U  Monte  Hale-Lynne  Roberts  

852  Under  Colorado  Skies  'U  Monte  Hale-Adrian  Booth  

751  Wild  Frontier,  The  (W)F  Allan  "Rocky"  Lane-Jack  Holt  

Westerns  (Coming) 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher.... 

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  TraU  'U  r.  Rogers-A.  Devine-F.  Willing  

756  Marshal  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller. . 

Nighttime  in  Nevada  'T  Roy  Roge-s-Andy  Devine  

Son  of  God's  Country  Monte  Hale   


.3/28/48  . 
.2/1/48  .. 
.11/9/47  . 
.11/24/47 
.1/10/48  . 
.4/25/48  . 
.5/25/48  . 
.3/14/48  . 
.5/10/48  . 
.3/25/48  . 
.2/23/48  . 
.1/1/48  .. 
.4/25/48  , 
.10/ 15/47 
.5/31/48  . 
.1/15/48  . 
.6/28/48  . 
.5/1/48  .. 


.bl2/27/47 
..bl/31/48 
..bll/8/47 
. .bl/10/48 
..bl/31/48 
...b5/8/48 
. .b5/15/48 
..b3/27/48 
. ..b6/5/48 
.  .b4/24/ 18 
..03/13/48 
..bl/17/48 
..al/17/48 
.blO/25/47 
. . .b6/5/48 
. .bl/24/48 
. .a5/22/48 
. .b5/15/48 


.8/3/48   a5/22/4S 


.7/15/48 
.7/25/48 


.b5/29/48 


.7/11/48 


.a8/23/48 
.  .a5/8/48 


.alO/25/47 


59. 

.12/15/47  . 

. .bl2/13/47 

60. 

.4/15/48  , 

b5/8/48 

B3. 

.4/1/48 

b5/8/48 

60. 

.5/13/48  , 

b5/29/48 

59. 

.2/22, -48 

b4/24/48 

67. 

.6/15/48 

65. 

.12/15/47  . 

. .bl2/27/47 

59. 

.10/1/47  .. 

..blO/ 11/47 

60. . .7/25/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Companf 


M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic  Bow   U-I 

Main  Street  Kid  Rep 

Man- Eaters  of  Kumaon  U-1 

Man  of  Evil  UA 

Man  from  Colorado,  The  Col 

Man  from  Texas  EL 

Manhattan  Angel   Col 

Man  Wanted   BL 

Mark  of  the  Lash  SGP 

Martin  Rome  20th-Foj 

Mary  Lou   Col 

Mating  of  MiUie  Col 

Meet  Me  at  Dawn  20th-Fox 

Melody  Time   RKO 

Merton  of  the  Movies  MGU 

Mexican  Hayride   U-I 

Michael  O'Halloran   Mono. 

Mickey    EL 

Million   Dollar  Weekend  EL 

Mine  Own  Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  on  34th  St  20th-Foa 

Miraculous  Journey   FC 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid.  U-1 

Mr.  Reckless   Para. 

Money  Madness   FC 

Monsieur  Verdoux   UA 

Moonrise   Rep. 

Moss  Rose   20th-Foa 

Mourning   Becomes   Electra  RKO 

Music  Man   Mono. 

My  Brother  Jonathan  Mona 

My   Dear  Secretary  UA 

My  Dog  Rusty  Col 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in  Mexico  RKO 

My  Girl  Tisa  WB 

My  Wild  Irish  Rose  WB 

Mystic,  The    EL 

N 

Naked  City  U-J 

Nicholas  Nickelby   '.  U-1 

Night  Beat   WB 

Night  Has  a  Thousand  Eyes  Para. 

Night  Song   RKQ 

Night  Unto  Night  WB 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Outpost   Rep. 

Northwest  Stampede   EL 

Now  and   Forever  Para. 

Numbers  Racket,  The  MGM 

0 

Odd  Man  Out  U-1 

O'Flynn,  The  U-1 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MOM 

On  Our  Merry  Way  UA 

On  the  Old  Spanish  Trail  Rep. 

One  Last  Fling  WB 

One  Sunday  Afternoon  WB 

One  Touch  o£  Venus  U-1 

Open  Secret  EL 

Other  Love   UA 

Out  of  the  Blue  EL 

Out  of  the  Past  RKO 

Out  of  the  Storm  Rep. 

Outlaw  Valley  RKO 

Outpost  in  Morocco  UA 

P 

Paleface   Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Perilous  Waters  Mono. 

Perils  of  Pauline  Para. 

Philo  Vance  Returns  EL 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   MGM 

Pirates  of  Monterey  U-1 

Pitfall.  The  UA 

Plunderers,  The   Rep. 

Police  Reporter   SGP 

Port  Said   Col 

Portrait  of  Jennie  SRO 

Prairie,  The   SO 

Prince  of  Thieves.  Col 

R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   Col. 

Raw  Deal   EL 

Red  Ponv,  The  .Rep. 

Red  River   UA 

Red  Stallion  in  the  Rockies  EL 

Relentless   CoL 

Return  of  October  CoL 

Return  of  Rin  Tin  Tin  EL 

Return  of  the  Whistler  Coi. 

Return  of  Wildfire  SGP 

Rifl-RafF   RKO 

River  Lady   U-1 

Road  House   20th-Fo« 

Road  to  Rio  Para. 

Road  to  the  Big  House   SO 

Robin  Hood  of  Texas  Rep. 

Rocky   Mono. 


SHOWMEN'S    TRADE  REVIEW 


Titlt 


Company 


Rogues'  Regiment   U-I 

Romance  on  the  tUgh  Seas  WB 

Roosevelt  Story,  The  UA 

Rope   WB 

Rose  of  Santa  Rose  Colo. 

Rose  of  the  Rio  Grande  Mono. 

Roses  Are  Red  20th-Fox 

Roughshod   RKO 

Rupert  of  Hentzau  SRO 

Rusty  Leads  the  Way  Col. 

Rusty  Saves  a  Life  Col. 

Ruthless   EL 

s 

Saddle  Pals   Rep. 

Saigon   Para. 

Sainted  Sisters  Para. 

Sand   20th-Fox 

Saxon   Charm.   The  U-1 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Life  of  Walter  Mitty  RKO 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Sepia  Cinderella   SOP 

Set-Up,  The   RKO 

Seven  Keys  to  Baldpate  KKO 

Shaggy   Para. 

Shanghai  Chest,  The  Mono.' 

Shed  No  Tears  KL 

Shovy-Off   MGM 

Silent  Conflict  UA 

Silver  River   WB 

Sinister  Journey   U  A 

Sign  of  the  Ram,  The  CoL 

Sitting  Pretty   20th-i'ox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,   My  Love  UA 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Allied 

Smugglers,  The  EL 

Smugglers  Cove   Mono. 

Snake  Pit,  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   FC 

Some  Rain  Must  Fall  UA 

Son  of  Rusty  Loi. 

Song  of  Idaho  Col. 

Song  of  India  Col. 

Song  of  Love  MGM 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorrowful  Jones   Para. 

Sorry,  Wrong  Number  Para. 

So  This  Is  New  York  UA 

South  of  St.  Louis  WB 

So  Well  Remembered  RKO 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spirit  of  West  Point  FC 

Spiritualist,  The   EL 

Sport  of  Kings  Col. 

Springtime  in  the  Sierras  Rep. 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station   West   RKO 

Step- Child   EL 

Stork  Bites  Man  UA 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Street  With  No  Name  20th-Fox 

Summer  Holiday   MGM 

Sun  in  the  Morning  ,MGM 

Sweet  Genevieve   Col. 

Sweetheart  of  the  Bhies  Col. 

Sword  of  the  Avenger  EL 

Swordsman   Col. 

T 

Take  My  Life  EL 

Tap  Roots   U-I 

Tarzan  and  the  Arrow  of  Death. .  .RKO 

Tarzan  and  the  Mermaids  RKO 

Tatlock  Millions,  The  Para. 

Tawny  Pipit,  The  U-I 

Temptation  Harbour  Mono. 

Tender  Is  the  Night  SRO 

Tender  Years,  The  20th- Fox 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Hagen  Girl  WB 

That  Lady  in  Ermine  20th- Fox 

That  Wonderful  Urge  20th-Fox 

That's  My  Gal  Rep. 

That's  My  Man  Rep. 

The  Argyle  Secrets  FC 

The  Inside  Story  Rep. 

The  Kissing  Round-Up  Col. 

The  Open  Secret  EL 

The  Window   RKG 

They  Ride  By  Night  SGP 

Thirteen  Lead  Soldiers  20th- Fox 

This  Happy  Breed  U-I 

This  Time  for  Keeps  MGM 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers  MGM 

Three  Musketeers   MGM 

Three  Wives   20th- Fox 

Thunderbolt   Mono. 

Thunder  in  the  Valley  20th-Fox 

Thunderhoof   Col. 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trnil  of  the  Mounties  SG 


SCREEN  GUILD  PRODUCTIONS 


CUftRENt 


4703  Dragnet  (My)  A  H.  Wilcoxon-M.  Brian-E).  Cumbrllle . . . .  71. 

Jungle  Goddess   G.  Reeves-L.  Leeds-Armita  

Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewart  

X-3  Miracle  in  Harlem  Stepin   Fetchit    71. 

4615  Police  Reporter   Wade-MacDonald-Blackley-Bamett   ...  70. 

4705  Prairie,  The    (D)  .•  L.    Aubert-A.    Baxter   76. 

Return  of  Wildfire  R.  Arlen-P.  Morison-M.  B.  Hughes  

4706  Road  to  the  Big  House,  The  (D)A  J.  Shelton-A.  Doran-G.  Williams  72. 

X-1  Sepia  Cinderella  (C-M)A  Negro  Cast    70. 

4704  They  Ride  By  Night  (D)A  H.  Daniels-V.  Patton   78. 

4708  Trail  of  the  Mounties  R.  Hay  den -Jennifer  Holt  42.' 

4707  Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T.  Coffin   40. 

SELZNICK  RELEASING  ORGANIZATION  current 

Duel  in  the  Sun  *T  {WD)A  J.  Jones-G.  Peck-J.  Cotten  138. 

Mr.  Blandings  Builds  His  Dream  House  (C)F.C.  Grant-M.  Loy-M.  Douglas   94. 

Paradine  Case.  The  (D)A  *1.  Peck-A.  Todd-C.  Laughton-Valli  132. 

COMING 

 J.  Jones- J.  Cotten-E.  Barrymore  


.10/25/47  ....57/12/41 


.5/14/48 
! 4/30/48 


.al2/27/47 


.12/27/47 
.10/18/47 
.10/11/47 
.2/21/48  . 
.12/13/48 


.4/17/47 
.Jan.  '48 


..bll/1/47 
..b7/26/41 
...b8/2/4'7 


.b4/17/4a 


.  .bl/4/47 
.b3/27/48 
..bl/3/48 


.aIl/1/4^ 


CURRENT  1947-'48 


. .bll/29/47 
. . .b2/28/48 
...b4/10/48 
..bl/24/48 
..bll/2fl/47 
. ...b2/28/48 


Andrews-G.  Tierney-J.  Havoc  

Emery- J.  Millican-T.  Holmes  

Eythe-S.  HoUoway-B.  Campbell... 

Meredith-K.  Moore-D.  Gray  


,  69. 

87. 

68. 

89. 
.102. 


.Apr. 

.Apr.  '48 


Portrait  of  Jennie  (D)  

20TH-FOX 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  WUd^ing-D.  Wynyard...  96. 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110. 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63. 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111. 

801  Captain  from  Castile  (D)F  *T  T.  Power-J.  Peters-C.  Romero  140. 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68. 

825  Checkered  Coat,  The   T.  Conway-N.  Nash-H.  Hatfield   67. 

819  Counterfeiters,  The  (My) A  John  Sutton-Doris  Merrick   74. 

731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda  98. 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd   61. 

821  Deep  Waters    (D)F  D.  Andrews-J.  Peters-C.  Romero   85. 

733  Forever  Amber  *T  (D)A  L.  Darnell-C.  Wilde-G.  Sanders  140. 

729  Foxes  of  Harrow,  The  (D)A  R.  Harrison-M.  O'Hara-R.  Haydn  119. 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray   88. 

806  Gentleman's  Agreement    (D)F  G.  Peck-D.  McGuire-J.  Garfield  118. 

827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89. 

818  Green  Grass  of  Wyoming  *T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur   89. 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer. 

816  Iron  Curtain,  The  (D)A  D. 

813  Let's  Live  Again   (D)F  J. 

812  Meet  Me  at  Dawn  (C)A  W. 

824  Mine  Own  Executioner  (D)A  B. 

823  Street  With  No  Name,  The  (Doc)A  M.  Stevens-R.  Widmark-L.  Nolan   91. 

734  Roses  Are  Red  (My)  A  Don  Castle-Peggy  Knudsen   67. 

811  Scudda  Hoo,  Scudda  Hay  'T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95. 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb   84. 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer   66. 

720  Thunder  in  the  Valley  *T  (D)F  P.  A.  Garner-L.  McCallister-E.  Gwenn..l03. 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91. 

COMING 

A  Man  About  the  House  M.  Johnson-D.  Gray-K.  Moore   94  b6/28/4T 

Apartment  for  Peggy  *T   J.  Crain-W.  Holden-E.  Gwenn  a5/l/48i 

Big  Dan   C.  Russell- V.  Christine-G.  Gray -Flame  a6/5/4a 

Bungalow  13   Tom  Conway-Margaret  Hamilton  

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm  

Creeper,  The   J.  Baragrey-O.  Stevens-E.  Ciannelli  

822  Escape  (D)A   Rex  Harrison-Peggy  Cummins   77  

828  Fighting  Back   Paul  Langton-Gary  Gray   61... Aug. '48  

Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68  b6/19/48 

Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway  a5/15/48i 

Martin  Rome   Victor  Mature-Richard  Conte  a5/8/48 

Road  House   Lupino-Wilde-Holm-Widmark  a6/5/48 

Sand   M.  Stevens-C.  Gray-C.  Grapewin  

Snake  Pit,  The  (D)  o.  deHavilland-L.  Genn-M.  Stevens  alO/11/47 

That  Lady  in  Ermine  *T  (M)  B.  Grable-D.  Fairbanks,  Jr  al/31/48 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48; 

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White    al/24/48 

Three  Wives   Darnell-Crain-Lynn-Sothern   

Trouble  Preferred   C.  Russell -P.  Knudsen-L.  Roberts  a6/19/48; 

Tucson   J.  Lydon-P.  Edwards-C.  Russell  

Unfaithfully  Yours   R.  Harrison-L.  Darnell-R.  Vallee  108  a5/29/48, 

826  Walls  of  Jericho,  The  (D)  C.  Wilde-L.  Darnell-A.  Baxter  106. .  .Aug. '48   

West  of  Tomorrow  C.  Miller-A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  '*T  Grable-Dailey-Oakie-Havoc   a5/29/48, 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75... Aug. '48  b6/19/48i 

Yellow  Sky  *T  G.  Peck-A.  Baxter-R.  Widmark  


.Mar.  '48  . 
.May '48  . 
.May  '48  . 
.Feb. '48  . 
.Jan.  '48.. 
.Mar.  '48 
.July  '48 

.June '48   b6/5/48 

.Dec. '47  ...bll/29/47 
.Feb. '48  ...bl2/20/47 

.July '48   b7/3/48 

.Oct. '47   blO/11/47 

.Oct.  '47   b9/27/47 

.May '48  ....b4/10/48 
.Mar. '48  ...bll/15/47 

.June '48   b5/22/48 

.June '48  ....b4/24/48 

.Mar. '48   b3/6/48 

.May '48   b5/8/48 

.Apr. '48   b3/6/4a 

.Apr. '48  ....b3/20/48 

.July '48   bl2/6/47 

.July '48  ....b6/26/4a 
.Dec. '47  ....bll/8/47 

 b3/6/4R 

....b2/28/4ft 

.Apr.  '48   b6/5/4a 

.Nov.  '47   b6/7/47 

.Feb. '48  ....bl/24/4& 


UNITED  ARTISTS 


CURRENT 


Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughion  120. 

Body  and  Soul  (D)A  John  Garfield-Lilli  Palmer  105. 

Christmas  Eve  (D)A  G.  Raft-G.  Brent -R.  Scott- J.  Blondell..  89. 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford   90. 

Henry  the  Fifth  (D)F  ♦T  L.  Olivier-R.  Asherson  134. 

Here  Comes  Trouble  *C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell   50. 

Intrigue  (D)A   G.  Raft-J.  Havoc-H.  Carter   88. 

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen  110. 

Kings  of  the  Olympics  (Ft.  1)   (Doc.)  F  Bill  Slater— Narrator   65. 

Man  of  Evil  (D)A  J.  Mason-P.  Calvert-A.  Stephens   90. 

Monsieur  Verdoux  (C-D)A  Charles  Chaplin-Martha  Raye  123. 

On  Our  Merry  Way  B.  Meredith-P.  Goddard-F.  MacMurry .  .107. 

Roosevelt  Story,  The  F  K.  Lynch -E.  Begley-C.  Lee   76. 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks   61. 

Sleep,  My  Love  (D)A  '  C.  Colbert-D.  Ameche-R.  Cummings...  97. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80. 

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney  109-. 

Who  Killed  'Doc'  Robbin?  *C  (C)l'  V.  Grey-D.  Castle-G.  Zucco   51. 


..Mar. '48   b2/21/48 

..Nov. '47  ....b8/16/47 

.  .Oct.  '47   bll/1/47 

..5/15/48   b5/15/48i 

 b4/27/4e 

..4/9/48   b4/17/48. 

..Dee. '47  ...bl2/27/47 

..4/9/48   

..Apr. '48  ....bl/24/48 

..Jan.  '48  b2/7/48 

.  .Oct.  '47   b4/19/47 

..Feb. '48   b2/7/48 

..Nov. '47   b7/5/47 

..Apr. '48  ....b4/17/48 

. .  Jan.  '48   bl/17/48 

..May '48    .  . .  .b5/15/48- 

..5/27/48   b5/29/48v 

..Apr. '48   b5/8/48.. 


COMING 

An  Innocent  Affair  Fred  MacMurray-Madeleine  Carroll  

Angry  God,  The    Alicia  Parla-Casimiro  Ortega  ,. 

Atlantis,  The  Lost  Continent  Maria  Montez- Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd- Andy  Clyde  

Dead  Don't  Dream,  The  (W) . . .   W.  Boyd-A.  Clyde  

False  Paradise     Wm.  Boyd-Andy  Clyde  

Girl  from  Manhattan,  The  Montgomery-Lamour-Laughton   

Indian  Scout   George  Montgomery-Ellen  Drew  

Mad  Wednesday  (D)F  H.  Lloyd-R.  Washburn-J.  Conlin   89    b2/22/47' 

My  Dear  Secretary  L.  Day-K.  Douelas-K.  Wrnn  


•48   bl/3/48 

'48  ....b2/21/48 

'48   b3/13/48 

'48  ...bl2/20/47 

'48  bl2/6/47 

'48   bl/31/48 

'47   b5/3/47 

'48  b9/6/47 

'48   b3/6/48 

'48   b6/7/48 

•48  ...bll/29/47 
'47  ...blO/18/47 

'48   

'48 
'48 
'48 
'48 
•47 


Outposl  in  Morocco  George  Raft-Akim  Tamiroff  

PitfaU,   The  Powell- Wyatt-Scott-Burr   a6/12/48 

Red  Kiver   Jonn  Wayiie-Walier  hlrennan  

tiiiiister  Journey   Wm.  Boyd- Andy  Clyde  

Some  Rain  Must  Fall  William  Bendix-Dennis  O'Keefe  

Strange  Gamble  (W)  W.  Boyd- A.  Clyde-R.  Brooks  al2/13/47 

Texas,  Brooklyn,  and  Heaven  G.  Madison-D.  Lynn-J.  Dunn  a5/29/48 

Vendetta    (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle  (D)A  Conrad  Nagel    77  b5/29/48 

UNIVERSAL-INTERNATIONAL  current 

650  A  Double  Life  (D)A  R.  Colman-S.  Hasso-E.  O^Brien....  104... Mar. 

657  All  My  Sons  {D)A  Edward  G.  Robinson-Burt  Lancaster...  94... May 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90... May 

634  A  Woman's  Vengeance  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91... July 

653  Black  Bart  *T(W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8(  ..Apr. 

629  Black  Narcissus  *T  (D)F  Deborah  Kerr-David  Farrar   91... Dec. 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93... Jan. 

655  Casbah  (D)A   Y.  DeCarlo-T.  Martin -P.  Lorre   94... Apr. 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94... May 

"End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira   80... June 

630  Exile.  The  (D)A  D.  Fairbanks,  .7r.-M.  Montez-P.  Croset..  95... Nov. 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78... July 

654  Jassy  '*T    (D)A  M.  Lockwood-P.  Roc-D.  Price   96... Mar. '48   b8/23/47 

659  Letter  from  an  Unknown  Woman  (D)A  .Joan  Fontaine-Louis  Jourdan   90... June '48   b4/10/48 

666  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey- J.  Page   80... July '48   b6/19/48 

651  Naked  City,  The  (D)A  B.  Fitzgerald-H.  Dufi-D.  Hart   96... Mar. '48   bl/24/48 

632  Pirates  of  Monterey  *T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77... Dec. '47  . .  .bll/15/47 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78... June '48   b5/8/48 

627  Secret  Beyond  the  Door  (D)A  J.  Bennett-M.  Redgrave-A.  Revere   981/2  Feb. '48   bl/10/48 

633  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83...  Jan. '48  . . .  .bl2/13/47 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June '48   b5/29/48 

631  Upturned  Glass,  The  (D)  J.  Mason-Rosamond  John   86... Nov. '47   b6/28/47 

COMING 

664  Abbott  &  Costello  Meet  Frankenstein  (C)F.  .  Abbott-Costello-Chaney-Lugosi    83...  July '48   b7/3/48 

A  Lady  Surrenders  (D)A  Margaret  Lockwood-Stewart  Granger..  113  blO/12/48 

An  Act  of  Murder  F.  March-E.  O'Brien-F.  Eldridge  

Black  Velvet   A.  Blyth-G.  Brent-H.  Duff  

Blanche  Fury  (D)A  *T  V.  Hobson-S.  Granger   95  b3/20/48 

877  Brothers,  The  (D)A  Patricia  Roc-Will  Fyffe   98  b5/24/47 

Bush  Christmas  (D)F  C.  Rafferty-J.  Fernside   76  bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross   B.  Lancaster-Y.  DeCarlo-D.  Duryea  

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert-F.  MacMurray-H.  McDaniel  

For  the  Love  of  Mary  Durbin-O'Brien-Taylor-Lynn   

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price  92  b5/28/48 

Hamlet   (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Larceny   J.  Payne- J.  Caulfield-D.  Duryea  a6/19/48 

Magic  Bow.  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride   Abbott-Costello-Alphin-Melina   

Mr.  Peabody  and  the  Mermaid  William  Powell-Ann  Blyth  a5/8/48 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105.:  b3/22/47 

O'Flynn,  The   D.  Fairbanks-H.  Carter-R.  Greene  

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

One  Touch  of  Venus  R.  Walker-A.  Gardner-D.  Haymes  a5/29/48 

Rogues^  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Saxon  Charm,  The  R.  Montgomery-S.  Hayward-J.  Payne  

Snowbound   R.  Newton-D.  Price   86  

Tap  Roots  *T  (D)F  V.  Heflin-S.  Hayward-B.  KarlofI  109  b6/26/48 

no  Tawny  Pipit,  The  (D)A  Bernard  Miles-Rosamund  John   81  b9/6/47 

Unafraid,  The   J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/13/47 

You  Gotta  Stay  Happy  J.  Fontaine- J.  Stewart-E.  Albert  


WARNER  BROS. 


CURRENT 


713  Always  Together  (C)F  R.  Hutton-J.  Reynolds  

719  April  Showers  (OF  J.  Carson-A.  Sothern-R.  Alda  

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae. 

708  Escape  Me  Never  (D)A  E.  Flynn-I.  Lupino-E.  Parker  

717  i  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard. 


.  78. 
.  95. 
.  80. 
.104. 
.  78. 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95. 

711  My  Wild  Irish  Rose  *T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101. 

728  Romance  on  the  High  Seas  *T  (M)F  J.  Carson-J.  Paige-D.  DeFore   99. 

725  Silver  River  (W)A  Errol  Flynn-Ann  Sheridan  107. 

707  That  Hagen  Girl  (D)A  S.  Temple-R.  Reagan-R.  Calhoun  83. 

720  To  the  Victor  {D)A  D.  Morgan -V.  Llndfors-V.  Francen  101. 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127. 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  103. 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77. 

721  Winter  Meeting  {D)A  B.  Davis-J.  Davis-J.  Paige  100. 

724  Woman  in  White,  The  (My)A  A.  Smith-E.  Parker-S.  Greenstreet  109. 


..1/10/48   bl2/20/47 

..3/27/48   b3/13/48 

..6/26/48   b5/29/48 

..11/22/47  ....bll/1/47 

..3/6/48   b7/12/47 

..2/7/48   bl/24/48 

..12/27/47  ...bl2/13/47 

..7/3/48   b6/12/48 

..5/29/48   b5/8/48 

.  .11/1/47  ....blO/25/47 

..4/10/48   b4/3/48 

..1/24/48  .....bl/10/48 

..2/21/48   bl2/27/47 

..6/12/48   b5/22/48 

..4/24/48   b4/10/48 

..5/15/48   b4/24/43 


COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/11/47 

■  Embraceable  You   D.  Clark-G.  Brooks-S.  Z.  Sakall  

Fighter  Squadron  'T  Edmond  O'Brien-Robert  Stack  

Flaxy  Martin   Z.  Scott-V.  Mayo-D.  Kennedy   a7/3/48 

Girl  from  Jones  Beach  R.  Reagan-V.  Mayo-D.  Clark  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris    a5/l/43 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford   a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  ;  

731  Key  Largo   Humphrey  Bogart-Lauren  Bacall  101. .  .'7/31/48   . . .  .  .  .  a5/i/48 

Kiss  in  the  Dark  Jane  Wyman-David  Niven  

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  ,' a'7/3/48 

My  Dream  Is  Yours  '^T  Carson-Day-Bowman-Arden    a6/26/48 

Night  Beat   R.  Douglas-H.  Westcott-R.  Alda  

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors   a5/10/47 

One  Last  Fling  .'  A.  Smith-Z.  Scott-J.  Backus   a5/22/48 

One  Sunday  Afternoon  *T  Dennis  Morgan- Janis  Paige  a5/22/48 

Rope  *T   Stewart-Chandler-Hardwicke   '.    ! ! ! !  !a6/26/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton   a5/15/48 

South  of  St.  Louis  *T  J,  McCrea-A.  Smith-Z.  Scott  

Two  Guys  from  Texas  'T  J.  Carson-D.  Morgan-D.  Malone  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall   kii/l/ii 

Younger  Brothers,  The  'T  •  W.  Morris-J.  Paiee-B.  Bennett  


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

Train  ta  Alcatraz  Rep. 

Trapped  by  Boston  Blackie  CoL 

Treasure  of  Sierra  Madre  WB 

Trespasser,  The  Rep. 

Trouble  Preferred   20th-Foi 

Trouble  With  Women  Para. 

29   Clues   EL 

Tucson   20th- Fox 

Tulsa   EL 

Twisted  Road,  The  RKO 

Two  Blondes  and  a  Redhead  Col 

Two  Guys  from  Texas  WB 

Tycoon   RKO 

u 

Unafraid,  The   U-1 

Unconquered   Para. 

Under   California   Stars  Rep. 

Under  the  Tonto  Rim  RKO 

Undercover   Man   CoL 

Unfaithfully  Yours  20th-Fox 

Unknown  Island   PC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-1 

Upturned  Glass,  The  U-1 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Verdict  WB 

Vicious  Circle,  The   UA 

Violence   Mono. 

Voice  of  the  Turtle  WB 

w 

Walking  Hills   CoL 

Wallflower   WB 

Walls  of  Jericho  20th-Fox 

Waterfront  at  Midnight  Para. 

Web,  The  Univ. 

Web  of  Danger  Rep. 

Weep  No  More  RKO 

Welcome  Stranger   Para. 

West  of  Tomorrow  20th-Foz 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

Where  the  North  Begins  SO 

Where  There's  Life  Para. 

Whiplash   WB 

Whispering  City   EL 

Whispering  Smith   Para. 

Who  Killed  'Doc'   Robbin?  UA 

Will  It  Happen  Again?  FC 

Winner's  Circle,  The  20th-Fox 

Winter  Meeting   WB 

Woman  from  Tangiers  CoL 

Woman  in  the  Hall,  The  Brit. 

Woman  in  White  WB 

Woman  on  the  Beach  RKO 

Women  in  the  Night  FC 

Words  of  Music  MGH 

Wreck  of  the  Hesperus  Col 

Y 

Years  Between   U-1 

Yellow  Sky   20th- Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Foi 

Younger  Brothers,  The  WB 


MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  and 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed.  In 
parentheses,  by  name  of  country  of 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

ALL'S  WELL  (U.  S.-Independent) 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Discina 
Int'l)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Faust 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) 
H.  Vidal-F.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer).  L.  Movin-T.  Roose.  100. 
b5/l/48 

DIE  FLEDERMAUS  (Germany- Art- 
kino)  M.  Harrell-J.  Heesters.  96. 
b3/30/48 

FANNY  (France-Siritsky)  Raimu-P 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Siritsky) 
Non-pro.  cast.  90.  b3/6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louis-Mills 
Bros.  70.  b2/28/48 

(Continued  on  Next  Page) 


MISCELLANEOUS 
FEATURES 

FIRST  OPERA  FILM  FESTIVAL 
(Italy-Classic).  T.  Gobbi-P.  Mal- 
carini.  95.  b5/29/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

IDIOT,  THE  (France-European 
Copyrights)  G.  Phillippe-E.  Feuil- 
lere.  92.  b2/14/48 

JANS  MONSON  IN  AMERICA 
(Sweden-Scandia).  E.  Persson-S. 
Olin.  103.  b4/17/48 

JENNY  L  AMOUR  ( France- Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Couti- 
nental)  A.  Valli-B.  Gigli.  83 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l) . 
Raimu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritzky-Int'l).  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAISAN  (Italy-Mayer-Bur.)  C. 
Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (Franc  e-Distin- 
guished)  O.  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT    OF  INNOCENCE* 

(France-Siritzky-Int'l)  Louis  Car- 
letti-Gilbert  Gil.  90.  b6/12/48. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (England-  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l) .  P.  Blanchard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter'l)  J.  Henri-Duval.  80.  b3/13/48 


BRITISH 
PRODUCT 

(U.  S.  Distribution  Not  Set) 


AGAINST  THE  WIND  (Rank).  R. 
Beatty-S.  Signoret.  96.  b3/13/48 

BEWARE  OF  PITY  (Rank).  L. 
Palmer-A.  Lieven.  105.  bll/1/47 

BRIGHTON  ROCK  (Pathe).  R.  At- 
tenborough-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (Rank).  G.  Gynt-D. 
Price.  94.  b3/6/48  , 

GHOSTS  OF  BERKELEY  SQUARE, 
THE  (Pathe).  R.  Morley-F.  Ayl- 
mer.  90.  bll/1/47 

HOLIDAY  CAMP  (Rank).  F.  Rob- 
son-D.  Price.  97.  b8/16/47 

LOVES  OF  JOANNA  GODDEN, 
THE  (Rank).  G.  Withers-J.  Ma- 
callum.  85.  b6/21/47 

MARK  OF  CAIN,  THE  (Rank).  E. 
Portman-S.  Gray.  88.  bl/17/48 

MASTER  OF  BANKDAM  (Rank). 
A.  Crawford-D.  Price.  105.  b9/6/47 

MRS.  FITZHERBERT  (Pathe).  P. 
Graves-J.  Howard.  99.  b2/14/48 

VICE  VERSA  (Rank).  R.  Livesey- 
K.  Walsh.  111.  b3/6/48 

WHEN     THE     BOUGH  BREAKS 
(Rank).  P.  Roc-R.  John.  81. 
bl2/27/47 

WOMAN  IN  THE  HALL  (Rank), 
U.  Jeans-J,  Simmons.  90.  bll/15/47 


RE-ISSUES  (NaMonally  Released) 


ASTOR  PICTURES 

Aces  Wild   Harry  Carey   

Ghost  Town   Harry  Carey   

Li'l  Abner   M.  O'DriscoU-R.  Owen.. 

Jimmy  Steps  Out  J.  Stewart-P.  Goddard. . 

Pecos  Kid   Fred  Kohler,  Jr  

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack. 

Wagon  Trail   Harry  Carey   

Wild  Mustang   Harry  Carey   


Time 
Mina. 

.  63.. 

..  59.. 

. .  70.. 

..  89.. 

. .  59.. 

. .  55.. 

. .  58.. 

. .  64. . 


Rel. 
Date 


OrXQ. 
Uatm 


.4/30/48   193'i 

.1/1/48   l»3fl 

.2/20/48   1940 

.3/25/48   1941 

A/25/ia   1935 

.6/1/48   1937 

.5/30/48   1935 

.2/1/48   1935 


EAGLE  LION 

848  Seven  Sinners   M.  Dietrich-J.  Wayne. 

849  Sutter's  Gold   Edward  Arnold   


FAVORITE  FILM  CORP. 

Burlesque  on  Carmen  Charlie  Chaplin   

ll  Happened  Tomorrow  D.  Powell-L.  Darnell  

Kelly  the  Second  P.  Kelly-M.  Rosenbloom. 

Matinee  Scandal   B.  Aherne-C.  Bennett. . . 

Merrily  We  Live  I.  Lupino-F.  Lederer  

Our  Relations   Laurel  &  Hardy  

Topper   C.  Grant-C.  Bennett  

Two  Mugs  From  Brooklyn  W.  Bendix-G.  Bradley... 


86... 3/27/48   1930 

93... 3/27/48   1936 


55. .  .Feb.  '48   

87... Jan.  4B   1M4 

71... Jan. '48   193B 

84... Jan. '48   1936 

90... Jan. '48   1938 

70... Jan. '48   1938 

96... Jan. '48   1937 

73.  ..Jan. '48   1943 


FILM  CLASSICS 

Border  Wolves   Bob  Baker   56.. 

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown   60. . 

Challenge,  The   J.  Gardner-M.  Clare   78.. 

Courage  of  the  West  Bob  Baker    58.. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61.. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109.. 

Four  Feathers  *T   J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61.. 

Gung-Ho   R.  Scott -R.  Mitchum   87.. 

Honor  of  the  Range  Ken  Maynard    63.. 

Jungle  Woman   E.  Anchors-J.  C.  Naish  

Last  Stand   Bob  Baker    57.. 

Lone  Star  Trail  J.  M.  Brown-Ritter   58.. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60.. 

Singing  Outlaw   Bob  Baker    57.. 

Smoking  Guns   Ken  Maynard    63.. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75.. 

Tower  of  London  B.  KarlofE-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65.. 

METRO-GOLDWYN-MAYER 

3000  Gone  With  The  Wind  *T  V.  Leigh-C.  Gable  222.. 

823  Tarzan's  New  Adventure  J.  Weismuller-M.  O'SuUivan   70.. 

822  Tarzan's  Secret  Treasure  J.  WeismuUer-M.  O'SuUivan   81.. 

MONOGRAM 

4711  Sign  of  the  Wolf...  M.  Whalen-G.  Bradley   69.. 

PARAMOUNT 

R7-3508  Crusades.  The   L.  Young-H.  Wilcoxon  126.. 

REALART  PICTURES 

5013  Argentine  Nights   Ritz  Bros. -Andrew  Sisters   73.. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta    60.. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald   98.. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson   61.. 

1212  Ghost  of  Frankenstein  L.  Chaney-E.  Ankers   67. . 

6046  Hellzapoppin   Olsen- Johnson    84.. 

  ~  ~    83.. 

  73.. 

  78.. 

  65.. 

  67. 

  63. 


.8/15/48   1938 

.3/15/48   1941 

.5/20/48   1939 

.3/15/48   1937 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   1942 

.7/20/48   1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.3/25/48   1944 

.9/15/48   1938 

.2/15/48   1943 

.7/1/48   1935 

.8/15/48   1940 

.4/15/48   

.2/15/48   1934 

.3/1/48   1941 

.7/1/48   1939 

.7/15/48   1934 


.Feb.  '48   1939 

.Apr.  «B   

.Apr.  '48   1041 


.5/2/48   19i41 

.June '48   193S 


70. 
60. 


60. 


917  Little  Tough  Guy  Little  Tough  Guys  

929  Little  Tough  Guys  in  Society  Little  Tough  Guys  

796  Magnificent  Brute   J.  McLaglen-B.  Barnes 

1344  Mummy's  Ghost   L.  Chaney-R.  Ames  

1246  Mummy's  Tomb   D.  Foran-L.  Chaney... 

361  Sea  Spoilers  J.  Wayne-N.  Grey  

1266  Sin  Town   C.  Bennett-B.  Crawford  '   74 

1295  Son  of  Dracula  L.  Chaney -L.  AUbritton   80 

924  Storm,  The   C.  Bickford-P.  Foster   78 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78 

RKO  RADIO 

892  Bambi  *T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley  (W)  G.  O'Brien   

883  Painted  Desert   (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede  (W)  G.  O'Brien-M.  Reynolds.. 

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  

SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC14  In  Old  Mexico  (W)  W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  S. 

HC13  Pride  of  the  West  (W)  W. 

HC19  Range  War   W. 

HC18  Renegade  Trail  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC17  Silver  on  the  Sage  (W)  W. 

S-6  That's  My  Boy  J. 


.Mar. 
.Apr. 
.May 
.Apr. 
.Jan. 
.Mar. 
.Mar. 
.Mar. 
.Apr. 
.Feb. 
.Feb. 
.Apr. 
.Jan. 
.Jan. 
.Feb. 
.May 


'48 
'48 
'48 
'48 
'48 
48 
48 
48 
'48 
'48 
'48 
'48 
'48 
'48 
•48 
'48 


60. 


.1940 
.194S 
.1943 
.1941 
.1943 
.1941 
.1938 
.1938 
.1936 
.1944 
.1942 
.1936 
.1942 
.1943 
.1938 
.1937 

.1943 
.1938 
.1933 
.1933 
.1938 
.1938 
.1939 
.1939 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-G.  Hayes   70. 

Menjou-D.  Costello   89. 

Boyd-R.  Hayden   79. 

Temple-W.  Gargan   88. 

Boyd-G.  Hayes   58. 

Boyd-R.  Hayden   69. 

Boyd-G.  Hayes   60. 

Stanwyck-R.  Young   71. 

Boyd-R.  Hayden   70. 

Boyd-G.  Hayes   71. 

Durante-R.  Tauber   81. 


20TH  CENTURY-FOX 

830  Belle  Starr   R.  Scott-G.  Tierney   87. 

831  Frontier  Marshal   R.  Scott -N.  Kelly   71. 

832  Rose  of  Washington  Square  T.  Power-A.  Faye   86. 

833  Slave  Ship   W.  Baxter-W.  Beery   92. 

WARNER  BROS. 

71R  Adventures  of  Robin  Hood  R.  Flynn-O.  DeHavilland  102. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien   82. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts   71. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien   79. 

722  Valley  of  the  Gi?nts  W.  Morris-C.  Trevor   78. 


.6/10/48   1938 

.5/28/48   1938 

2/7/48   1938 

.5/21/48   1939 

.6/3/48   1939 

.6/17/48   1943 

.1/3/48   1938 

.5/7/48   1939 

.4/10/48   1939 

.5/21/48   

.7/2/48   1940 

.3/6/48   1939 

.5/28/48   1932 


.June '48   1941 

.June  "48   1939 

.July '48   1939 

.July '48   1937 

.3/n'48   T»38 

.7/17/48   1940 

.7/17/48   1938 

.5/8/48   1»40 

.5/8/48   1938 


1947-48  SHORT  SUBJECT  BOOKING  GUIDE 


ASTOR  PICTURES 

Jimmie  Fidler's  Personality 

Parade  20 

Rel 12/20/47 

Boss  Comes  to  Dinner  10 

Rel  4/1/48 

Makers  of  Destiny  No.  1..17J^ 
Rel  May  '48  STR  6/5/48 

COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE 

fl451  A  Voice  is  Born  20 Va 

Rel  1/15/48 

THREE  STOOGES  COMEDIES 
«401  Brideless   Groom  16  Va 

Rel  9/11/47 
9402  Sing  a  Song  of  Six  Pants.  17 

Rel  10/30/47  STR  12/20/47 
»403  All  Gummed  Up  18 

Rel  12/11/47  ^TR  12/20/47 

9404  Shivering  Sherlocks  17 

Rel  1/8/48  STR  6/5/48 

9405  Pardon  My  Clutch  15 

Rel  2/26/48  STR  6/19/48 

9406  Squareheads  of  the  Round 

Table   18 

Rel  3/4/48  STR  6/5/48 

9407  Fiddlers  Three   17 

Rel  5/6/48  STR  6/5/48 

9408  The  Hot  Scots  17 

Rel  7/8/48 

ASSORTED  &  ALL-STAR  COMEDIES 
9431  Rolling  Down  to  Reno  16  Va 

Rel  9/4/47 
0432  Hectic  Honeymoon   17 

Rel  9/18/47 

9421  Wedding  Belle   17 

Rel  10/9/47  STR  1/17/48 

9422  Should  Husbands  Marry?.  17 
Rel  11/13/47  STR  12/20/47 

9423  Silly  Billy   18 

Rel  1/29/48  STR  6/19/48 

9424  Two  Nuts  in  a  Rut  18 

Rel  2/19/48  STR  6/12/48 

9425  Tall,  Dark  and  Gruesome.  16 
Rel  4/15/48  STR  6/5/48 

9426  Crabbin  in  the  Cabin  18 

Rel  5/13/48  STR  6/19/48 

9427  Pardon  My  Lamb  Chop.. 
Rel  6/10/48 

9433  Wife  to  Spare  16 

Rel  11/20/47  STR  12/20/47 

9434  Wedlock  Deadlock   16 

Rel  12/18/47  STR  2/14/48 

9435  Radio  Romeo   17  Va 

Rel  12/25/47 

9436  Man  or  Mouse  18 

Rel  1/15/48  STR  6/19/48 

9437  Eight  Ball  Andy  17V2 

Rel  3/11/48  STR  6/19/48 

9438  Jitter  Bughouse   17 

Rel  4/29/48  STR  6/12/48 

9439  The  Sheepish  Wolf  17  V2 

Rel  5/27/48  STR  6/19/48 

9440  Flat  Feat   17  Va 

Rel  6/24/48 

COLOR  RHAPSODIES 

9501  Swiss  Tease   6 

Rel  9/11/47 

9502  Boston  Beany   6 

Rel  12/4/47  STR  12/20/47 

9503  Flora    7 

Rel  3/18/48  STR  6/19/48 

COLOR  PHANTASIES 

9701  Kitty  Caddy    6 

Rel  11/6/47  STR  12/20/47 

9702  Topsy  Turkey   6V2 

Rel  2/5/48 

9703  Short  Snorts  on  Sports  6V2 

Rel  6/3/48 

COLOR  FAVORITES  (Re-Issues) 

9601  Dreams  on  Ice   6Va 

Rel  10/30/47 

9602  Novelty  Shop    6Va 

Rel  11/20/47 

9603  Dr.  Bluebird    8 

Rel  12/18/47 

9604  In  My  Gondola   7V2 

Rel  1/22/48 

9605  Animal  Cracker  Circus  7 

Rel  2/19/48 

9606  Bon  Bon  Parade    8y2 

Rel  4/8/48 

9607  House  that  Jack  Built   7 

Rel  5/6/48 

9608  The  Untrained  Seal   7V2 

Rel  7/15/48 

THRILLS  OF  MUSIC 

9951  Boyd  Raeburn  &  Orch  11 

Rel  9/18/47 

9952  Claude  Thomhill  &  Orch..  11 
Rel  10/30/47 

9953  Lecuona  Cuban  Boys  IOV2 

Rel  11/13/47  STR  12/20/47 

9954  Skitch  Henderson    Orch..  10 
Rel  12/11/47  STR  2/14/48 

9955  Charlie  Barnet  &  Orch  10  V2 

Rel  1/15/48  STR  6/5/48 

9956  Ted  Weems  &  Orchestra. .  10 V2 
Rel  3/25/48  STR  6/5/48 

9957  Gene  Krupa  Orch  

Rel  6/10/48 

9958  Tony  Pastor  Orci^  

Rel  7/22/48 

SCREEN  SNAPSHOTS 

9851  Hollywood  Cowboys   9Va 

Rel  9/4/47 


Releases  (grouped  in  series  of 
which  they  are  a  part)  listed 
under  name  of  distributor. 
Reading  from  left  to  right  are: 
distributor's  release  number;  title 


of  subject;  running  time  in  min- 
utes; release  date;  date  of  issue 
of  Showmen's  Trade  Review  in 
which  data  concerning  the  sub- 
ject appeared. 


9852  Laguna,  U.S.A  9M 

Kel  lU/y/47  STR  12/20/47 

9853  Out  of  this  World  Series. .  9 
Rel  11/27/47  STK  12/20/47 

9854  Off  the  Au   10 

Rel  12/18/47  STR  12/20/47 

0855  Hawaii  111  iriouywooa  10 

Rel  1/22/48  STR  6/5/48 

9856  Photoplay  s  Gold  Medal 

Awards    9V2 

Rel  3/18/48 

9857  Smiles  and  Styles  10 

Rel  4/1/48  STK  6/5/48 

9858  HoUywoodHonorsHersholt  8 
Rel  5/6/48  STR  6/12/48 

9859  Hollywood  Party    9 

Rel  6/10/48 

9860  Hollywood    Friars  Honor 

George  Jessel   

Rel  7/8/48 

WORLD  OF  SPORTS 

9801  Cinderella  Cagers    9Vi 

Rel  9/25/47 
9802  Ski  Demons   9 

Rel  10/23/47  STR  12/20/47 
9803  Bowling  Kings   10 

Rel  11/13/47  STR  12/20/47 
aau4  iNavy  K^Lcw  oiiaiiipiuns. .  .10 

Rel  12/25/47  STR  2/14/48 

9805  Rodeo  Thrills  and  Spills..  9Va 
Rel  1/29/48  STR  6/5/48 

9806  Net  Marvels    9 

Rel  3/11/48  STR  6/19/48 

9807  Champions  in  the  Making.  8V2 
Rel  5/23/48  STR  6/19/48 

9808  No  Holds  Barred  

Rel  6/17/48 

9809  Aqua  Zanies   

Rel  7/15/48 

FILM  NOVELTIES 

9901  Aren't  We   All?  lO^i 

Rel  11/27/47 

COMMUNITY  SINGS 

9651  No.  1— Linda   .10 

Rel  9/4/47  STR   

9652  No.  2— April  Showers   9 

Rel  10/2/47 

9653  No.  3— Peg  O'  My  Heart..  9 
Rel  11/6/47  STR  12/20/47 

9654  No.  4 — When  You  Were 

Sweet  16    9V2 

Rel  12/4/47  STR  12/20/47 

9655  Feudin'  and  A-Fightin'.  .  .IOV2 
Rel  1/8/48  STR  6/19/48 

9656  Civilization   

Rel  2/12/48  STR  6/5/48 

9657  I'm  Looking  Over  a  Four- 

Leaf  Clover    9V2 

Rel  4/29/48  STR  6/5/48 

9658  Manana    9 

Rel  6/3/48  STR  6/19/48 

SERIALS  (15  Chapters) 

9120  The  Sea  Hound   

Rel  9/4/47 
9140  Brick  Bradford   

Rel  12/18/47  STR  1/17/48 
9160  Tex  Granger   

Rel  4/1/48 
9180  Superman   

Rel  7/15/48 

METRO-GOLDWYN-MAYEH 

MGM  TECHNICOLOR  CARTOONS 

W-931  Slap  Happy  Lion    7 

Rel  9/20/47 
W-932  The  Invisible  Mouse    7 

Rel  9/27/47  STR  11/22/47 
W-933  King  Size  Canary  

Rel  12/6/47  STR  2/14/48 
W-934  The  Bear  and  The  Bean.  7 

Rel  1/31/48  STR  4/3/48 
W-935  What  Price  Fleadom?  ...  6 

Rel  3/20/48 
W-936  Make  Mine  Freedom  10 

Rel  4/24/48  STR  6/12/48 
W-937  Kitty  Foiled    8 

Rel  5/1/48  STR  6/12/48 
W-938  Little  'Tinker    8 

Rel  5/15/48 
W-939  The  Bear  and  the  Hare..  7 

Rel  6/26/48 

TRAVELTALKS 

T-911  Visiting  Virginia    9 

Rel  11/29/47  STR  11/22/47 

T-912  Cradle  of  a  Nation   9 

Rel  12/13/47  STR  3/6/48 

T-913  Cape  Breton  Island   9 

Rel  5/8/48 

THE  PASSING  PARADE 

K-971  Miracle  in  a  Corn  Field..  8 

Rel  12/20/47  STR  3/6/48 
K-972  It  Can't  Be  Done  10 

Rel  1/10/48  STR  4/3/48 
K-973  Goodbye  Miss  Turlock...lO 

Rel  1/24/48  STR  4/3/48 
K-974  My  Old  Town   9 

Rel  2/7/48  STR  4/3/48 
K-975  Souvenirs  of  Death  10 

Rel  6/19/48  s 


GOLD  MEDAL  CARTOONS 

(Reissues) 
W-921  Goldilocks  and  the  Three 

Bears   11 

Rel  11/22/47 

W-922  The  Fishing  Bear   8 

Rel  12/20/47 

W-923  The  Milky  Way   8 

Rel  2/14/48 

W-924  The  Midnight  Snack   9 

Rel  3/27/48 

W-925  Puss'N'Toots    7 

Rel  4/24/48 
W-926  The  tiowling  Alley  Cat. .  8 
Rel  6/12/48 

PEXE  SMITH  SPECIALTIES 
S-951  Football  Thrills  No.  10...  8 

Rel  9/6/47 
S-952  Surfboard  Rhythm   8 

Rel  10/18/47  STR  11/22/47 
S-953  What  D'Ya  Know?  9 

Rel  11/18/47  STR  11/22/47 
S-954  Have  You  Ever  Wondered?  8 

Kel 

S-955  Bowling  Tricks   10 

Rel  1/10/48  STR  4/3/48 
S-956  I  Love  My  Mother-in-Law 
But    8 

Rel  2/7/48  STR  5/1/48 
S-957  Now  You  See  It  (Tech.) . .  9 

Rel  3/20/48 
S-958  You  Can't  Win   9 

Rel  5/29/48  STR  6/12/48 
MUSICAL  MERRY-GO-ROUND 
M-981  Freddy  Martin,  Keenan 

Wynn   10 

Rel  2/14/48  STR  6/5/48 
M-982  Tex  Beneke   10 

Rel  2/13/48  STR  6/5/48 
M-983  Ray  Nobel-Buddy  Clark.  11 

Rel  6/26/48 
TWO  REEL  SPECIALS 
A-901  Drunk  Driving   21 

Rel  3/27/48 
A-902  Going  to  Blazes  21 

Rel  4/24/48  STR  6/12/48 

PARAMOUNT 

PACEMAKERS 
K7-1  It  Could  Happen  to  You..  11 

Rel  10/3/47 
K7-2  Babies,  They're  Wonderful.il 

Rel  11/14/47  STR  11/22/47 
K7-3  Bundle  From  Brazil  11 

Rel  1/2/48  STR  1/17/48 
K7-4  Musical  Miracle   11 

Rel  3/12/48 
K7-5  A  Model  Is  Born.,   7 

Rel  5/28/48  STR  6/26/48 
POPULAR  SCIENCE 
J7-1  Radar  Fisherman   10 

Rel  10/17/47  STR  11/22/47 
J7-2  Desert  Destroyers   11 

Rel  12/26/47  STR  12/20/47 
J7-3  Streamlined  Luxury   10 

Rel  2/20/48  STR  3/6/48 
J7-4  Fog  Fighters   10 

Rel  4/2/48  STR  6/5/48 
J7-5  The  Big  Eye  10 

Rel  5/21/48  STR  6/12/48 
SPORTLIGHTS 
R7-1  Riding  the  Waves  10 

Rel  10/3/47  STR  11/22/47 
R7-2  Running  the  Hounds  11 

Rel  10/31/47  STR  1-1/22/47 
R7-3  Five  Fathoms  of  Fun  10 

Rel  11/28/47  STR  1/17/48 
R7-4  Stop,  Look  and  Guess  'Em.  10 

Rel  12/5/47  STR  1/17/48 
R7-5  All  American  Swing  Stars.  10 

Rel  1/16/48  STR  4/3/48 
R7-6  Double  Barrelled  Sport  10 

Rel  2/20/48  STR  4/3/48 
R7-7  Big  Game  Angling  10 

Rel  3/26/48  STR  6/5/48 
R7-8  Riding  Habits   10 

Rel  4/30/48  STR  6/5/48 
R7-9  Big  League  Glory  10 

Rel  6/11/48 

UNUSUAL  OCCUPATIONS 

L7-1  Hula  Magic   11 

Rel  11/7/47  STR  11/22/47 
L7-2  Bagpipe  Lassies   11 

Rel  1/2/48  STR  3/6/48 
L7-3  Modern  Pioneers   11 

Rel  2/13/48  STR  6/5/48 
L7-4  Nimrod  Artist   10 

Rel  4/16/48  STR  6/5/48 
L7-5  Feather  Finery   10 

Rel  5/14/48  STR  6/26/48 

SPEAKING  OF  ANIMALS 
Y7-1  Dog  Crazy   11 

Rel  10/3/47 
Y7-2  Ain't  Nature  Grand  10 

Rel  11/14/47  STR  11/22/47 
Y7-3  Monkey  Shines   9 

Rel  12/12/47  STR  1/17/48 
Y7-4  Home  Sweet  Home  10 

Rel  2/6/48  STR  3/6/48 
Y7-5  'Tain't  So  and  'Tain't 

True   10 

Rel  4/16/48  STR  6/5/48 

Y7-6  As  Headliners   10 

Rel  6/18/48  STR  7/3/48 


NOVELTOONS 

Technicolor 
P7-1  Santa's  Surprise    9 

Rel  12/5/47  STR  1/17/48 
P7-2  Cat  O'Nine  Ails   8 

Rel  1/9/48  STR  1/17/48 
P7-3  Flip  Flap    8 

Rel  2/  23/48  STR  6/5/48 
P7-4  We're  in  the  Honey   8 

Rel  3/19/48  STR  6/5/48 
P7-5  The  Bored  Cuckoo   8 

Rel  4/9/48  STR  6/5/48 
P7-6  There's  Good  Boo's  Tonite.  9 

Rel  4/23/48  STR  6/5/48 
P7-7  Land  of  the  Lost   7 

Rel  5/7/48  STR  6/12/48 
P7-8  Butterscotch  and  Soda   7 

Rel  6/4/48  STR  6/26/48 

LITTLE  LULU 

D6-6  Dog  Show-Off    7 

Rel  1/30/48  STR  5/1/48 

POPEYE 

E7-1  All's  Fair  at  the  Fair   8 

Rel  12/19/47  STR  12/20/47 
E7-2  Olive  Oyi  for  President   7 

Rel  1/30/48  STR  1/17/48 
E7-3  Wigwam  Whoopee    3 

Rel  2/27/48  STR  6/5/48 
E7-4  Pre-Hysterical  Man    9 

Rel  3/26/48  STR  6/5/48 
E7-5  Popeye  Meets  Hercules   7 

Rel  6/18/48 

SCREEN  SONG 

X7-1  The  Circus  Comes  to  Clo«m  » 

Rel  12/26/47  STR  1/17/48 
X7-2  Base  Brawl    7 

Rel  1/23/48  STR  4/3/48 
X7-3  Little  Brown  Jug   8 

Rel  2/20/48  STR  4/3/48 
X7-4  The  Golden  State   8 

Rel  3/12/48  STR  6/5/48 
X7-5  Winter  Draws  On...   7 

Rel  3/19/48  STR  6/5/48 
X7-6  Sing  or  Swim   7 

Rel  6/4/48  STR  6/26/48 

MUSICAL  PARADES 

FF7-1  Samba-Mania   18 

Rel  2/27/48  STR  4/3/48 

FF7-2  Footlight  Rhythm   19 

Rel  4/9/48  STR  6/5/48 

FF7-3  Gypsy  Holiday   19 

Rel  6/25/48  STR  7/3/48 

REO  RADIO 

FLICKER  FLASHBACKS 

84201  No.  1   10 

Rel  10/24/47  STR  12/20/47 

84202  No.  2    B 

Rel  12/5/47  STR  1/17/48 

84203  No.  3    9 

Rel  1/16/48  STR  4/3/48 

84204  No.  4    B 

Rel  2/27/48  STR  6/5/48 

84205  No.  5    8 

Rel  4/9/48  STR  6/5/48 

84206  No.  6    9 

Rel  5/21/48  STR  6/26/48 

84207  No.  7    9 

Rel  7/2/48 

THIS  IS  AMERICA 

83101  Border  Without  Bayonets.  16 
Rel  11/14/47  STR  12/20/47 

83102  Switzerland  Today   18 

Rel  12/12/47  STR  1/17/48 

83103  Children's  Village   19 

Rel  1/9/48  STR  3/6/48 

83104  Operation  White  Tower...  18 
Rel  2/6/48  STR  3/6/48 

83105  Photo  Frenzy  16 

Rel  3/5/48  STR  5/1/48 

83106  Funny  Business   ...18 

Rel  4/2/48  STR  6/5/48 

83107  Democracy's  Diary   20 

Rel  4/30/48  STR  6/19/48 

83108  Crime  Lab   17 

Rel  5/28/48  STR  6/26/48 

83109  Letter  to  a  Rebel  16 

Rel  6/25/48  STR  7/3/48 

SPORTSCOPES 

84301  Ski  Holiday    • 

Rel  9/19/47 

84302  Golf  Doctor    » 

Rel  10/17/47 

84303  Quail  Pointers    • 

Rel  11/14/47  STR  12/20/47 

84304  Pin  Games    8 

Rel  12/12/47  STR  1/17/48 

84305  Racing  Day    8 

Rel  1/9/48  STR  3/6/48 

84306  Sports  Coverage    8 

Rel  2/6/48  STR  3  '6/48 

84307  Teen  Age  Tars   9 

Rel  3/5/48  STR  5/1/48 

84308  Doggone  Clever    8 

Rel  4/2/48  STR  6/19/48 

84309  Big  Mouth  Bass   8 

Rel  4/30/48  STR  6/19/48 

84310  Muscles  and  the  Lady  9 

Rel  5/28/48  STR  6/26/48 

84311  Ladies  in  Wading   8 

Rel  6/25/48 

MUSICAL  JAMBOREES  (Revivals) 

84401  Enric  Madriguera  &  Orch.  8 
Rel  9/5/47 

84402  Tommy  Tucker  Time   8 

Rel  10/3/47 

84403  Johnny  Long  &  Orch   8 

Rel  10/31/47 


B44U4  Duke  Ellington    9 

Rel  11/28/47 

84405  Jerry  Wald  &  Orchestra..  9 
Rel  12/26 '4V 

84406  Ray  McKinley  &  Orch   8 

Rel  1/23/48 

84407  Dick  Stabile  &  Orchestra..  8 
Bel  2/20/48 

LEON  ERROL 

83701  Bet  Your  Life  H 

Bel  1/16/48  STR  4/3/48 

83702  Don't  Fool  Your  Wife....  18 
Bel  3/5/48  STR  6/5/48 

83703  Secretary  Trouble   17 

Rel  4/9/48  STR  6/5/48 

EDGAR  KENNEDY 

B3401  Mind  Over  Mouse  n 

Rel  11/21/47  STR  1/17/48 

83402  Brother  Knows  Best  17 

Rel  1/2/48  STR  4/3/48 

83403  No  More  Relatives  18 

Rel  2/6/48  STR  5/1/48 

83404  How  to  Clean  House  18 

Rel  5/14/48  STR  6/26/48 

83405  Dig  That  Gold  17 

Rel  6/25/48 

RAY  WHITLEY  REVIVALS 

83501  Molly  Cures  a  Cowboy  19 

Bel  9/5/47 

83502  Musical  Bandit   IG 

Rel  10/10/47 

83503  Corralling  a  School  Marm.l4 
Bel  11/14/47 

83504  Prairie  Spooners   13 

Bel  12/19/47 

SPECIAL 
83601  20  Years  of  Academy 

Awards   19 

Eel  4/2/48  STR  6/5/48 
83801  Basketball  Headliners  of 

1948   18 

Rel  4/23/48  STR  6/19/48 
842  Louis-Walcott  Fight 

Picture   19 

Rel  6/26/48 
WALT  DISNEY  CARTOONS 
Reissues 

84701  Hawaiian  Holiday    8 

Rel  10/17/47 

84702  Clock  Cleaners    fc 

Rel  12/12/47  STR  2/14/48 

84703  Little  Hiawatha    9 

Rel  2/20/48 

84704  Alpine  Climbers   10 

Rel  4/2/48 

84705  Woodland  Cafe    7 

Rel  5/14/48  STR  6/19/48 

84706  Three  Little  Pigs   

Rel  

REPUBLIC 

SERIALS 

791  G-Men  Never  Forget 

(12  Chapters)   

Rel  1/31/48 

792  Dangers  of  the  Canadian 

Mounted   

(12  Chapters) 
Rel  4/24/48 

793  Dick  Tracy  Returns  

(15  Chapters) 
Rel  7/17/48 

CARTOON 
Trucoloi 

761  It's  A  Grand  Old  Nag  8  4 

Rel  12/20/47  STR  12/20/47 

20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  8 

Rel  9/12/47  STB  12/20/47 

8202  The  3  R's  Go  Modem  9 

Bel  11/7/47 

8203  Sky  Thrills    9 

Bel  Mar.  '48  STB  5/1/48 

8204  Majesty  of  Yellowstone...  9 
Bel  July  '48  STB  6/19/48  .... 

8251  Holiday  in  South  Africa..  8 
Bel  8/22/47 

8252  Home  of  the  Danes   8 

Bel  10/17/47 

8253  Jungle  Closeups    8 

Bel  12/12/47  STB  5/1/48 

8254  Copenhagen  Pageantry  (T)  8 
Bel  Jan.  '48  STB  5/1/48 

8255  Scenic  Sweden   (T)   8 

Rel  June  '48  STR  6/19/48 

8256  Riddle  of  Rhodesia  (T) . . .  8 
Rel  July  '48 

8257  Bermuda   (T)    8 

Bel  Aug.  '48 

8258  Desert  Lights  (T)  

Rel  Aug.  '48 

SPORTS  REVIEW 

8301  Gridiron  Greatness   9 

Rel  8/1/47 

8302  Olympic  Class   10 

Rel  Feb.  '48  STR  5/1/48 

8303  Everglades  Adventure   9 

Rel   STB  5/1/48 

8351  Vacation  Magic    8 

Rel  9/26/47 

8352  Aqua  Capers  (T)   8 

Eel  Jan.  '48  STB  5/1/48 

8353  Playtime  in  Scandinavia  (T)  8 
Bel  Apr.  '48  STB  6/5/48 

TERRYTOONS 

Technicolor 

8501  One  Note  Tony   7 

Rel  Feb.  '48 

8502  Talking  Magpies  in  Flying 

South    7 

Bel  8/15/47 


8503  Mighty  Mouse  in  a  Date 

for  Dinner    7 

Rel  8/29/47 

8504  Talking  Magpies  in  Fishing 

by  7 
Rel  9/19/47  STR '1/17/48  "  " 

8505  Mighty  Mouse  in  the  First 

Snow    7 

Rel  10/10/47  STR  1/17/48 

8506  Talking  Magpies  in  the 

Super  Salesman    7 

Rel  10/24/47  STR  1/17,  48 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish    7 

Eel  11/14/47  STE  1/17/48 

8508  The  Wolf's  Pardon  

Eel  12/5/47  STE  1/17/48 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family  Robinson  7 
Rel  12/19/47  STR  5/1/48 

8510  Talking  Magpies  in  Hitch 

Hikers    7 

Rel  12/12/47  STR  6/5/48 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers    7 

Rel  12/26/47  STR  6/5/48 

8512  Felix   the   Fox   7 

Rel  Jan.  '48  STR  6/5/48 

8513  The  Talking  Magpies  in 

Taming  the  Cat   7 

Rel  Jan.  '48  STR  6/5/48 

8514  Mighty  Mouse  and  the 

Magician    7 

Rel  Mar.  '48  STR  6/19/48 

8515  Gandy  Goose  and  the 

Chipper  Chipmunk    7 

Rel  Mar.  '48 

8516  Hounding  the  Hares   7 

Rel  Apr.  '48  STR  6/19/48 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies    7 

Rel  Apr.  '48  STR  6/19/48 

8518  Mystery  in  the  Moonlight.  7 
Rel  May  '48  STR  6/19/48 

8519  Seeing  Ghosts    7 

Rel  June  '48  STR  6/19/48 

8520  The  Talking  Magpies  in  a 

Sleepless  Night    7 

Rel  June  '48 

8521  Mighty  Mouse  in  the 

Witch's  Cat    7 

Rel  July  '48 

8522  The   Talking   Magpies  in 

Magpie  Madness    7 

Rel  July  '48 

8523  Mighty    Mouse    in  Loves 

Labor  Won    7 

Rel  Aug.  '48 

TERRYTOONS 
TechnicoIOT-Reissues 

8531  The  Butcher  of  Seville   7 

Rel  May  '48 
8352  Mighty  Mouse  in  the 

Green  Line    7 

Rel  May  '48 

DRIBBLE  PUSS  PARADE 

3901  Album  of  Animals   8 

Rel  11/21/47 
8902  Dying  to  Live   9 

Rel  May  '48  STR  6/19/48 

FEMININE  WORLD 

8601  Something  Old— Something 

New    8 

Rel  Feb.  '48  STR  5/1/48 

8602  Fashioned  for  Action   8 

Eel  Apr.  '48  STE  6/5/48 

MARCH  OF  TIME 

1  Is  Everybody  Listening?.  .19 
Eel  9/5/47  STB  9/6/47 

2  T-Men  in  Action  18 

Bel  10/3/47  STB  10/4/47 

3  End  of  an  Empire  18 

Bel  10/31/47  STR  11/1/47 

4  Public  Eelations  .  .  .  This 

Means  You!   

Eel  11/28/47  STB  12/20/47 

5  The  Presidential  Year  

Bel  12/26/47  STB  12/20/47 

6  The  Cold  War  

Bel  Jan.  48 

7  Marriage  and  Divorce  

Bel  2/20/48  STB  3/6/48 

8  Crisis  in  Italy  

Bel  Mar.  "48 

9  Life  With  Junior  

Eel  Apr.  '48 

10  Battle  for  Greece  

Eel  May  '48 

11  The  Fight  Game  19 

Bel  June  '48  STE  6/26/48 

12  The  Case  of  Mrs.  Conrad.  . 
Eel  July  '48 

13   

Bel  Aug.  '48 

UNITED  ARTISTS 

LANTZ  CARTUNES 

The  Bandmaster   7 

Rel  T)PC.  1947  STB  1/17/4R 

The  Mad  Hatter   7 

Rel  Feb.  '48  STR  6/19/48 

Pixie  Picnic    7 

Rel    STR  6/5/48 

Banquet  Busters    7 

Rel   STR  6/19/48 

Kiddie  Koncert   7 

Rel   STR  6/5/48 

UNIVERSAL- 
INTERNATIONAL 

NAME  BAND  MUSICALS 

3301  Alvino  Bey  and  Orchestra.  15 
Eel  10/22/47  STR  2/14/48 


3302  Drummer  Man  15 

Bel  12/3/47  STB  2/14/48 

3303  Carlos  Molina  &  His 

Orchestra   15 

Bel  12/13/47  STB  2/14/48 

3304  Tex  Beneke  and  his 

Orchestra   15 

Eel  3/3/48  STE  6/19/48 

3305  Woody  Herman  &  His 

Orch  15 

Eel  3/31/48 

3306  Bed  Ingle  and  His  National 

Seven   15 

Eel  6/16/48  STR  6/19/48 

TECHNICOLOR  CARTUNES 

Reissues 

3321  Knock  Knock    7 

Rel  Mar.  '48 

3322  Syncopated  Sioux    7 

Rel  May  '48 

THE  ANSWER  MAN 

3391  Wind,  Curves  and  Trapped 

Doors   10 

Rel  12/22/47  STB  2/14/48 

3392  Hall  of  Fame  10 

Bel  1/19/48 

3393  Men,  Women  &  Motion  10 

Bel  3/15/48  STE  6/19/48 

3394  Flood  Water   10 

Bel  4/26/48 

3395  Mighty  Timber   10 

Eel  6/21/48 

VARIETY  VIEWS 

3341  Tropical  Harmony    9 

Eel  9/29/47  STB  11/22/47 

3342  Chimp  Aviator    9 

Rel  11/17/47  STE  11/22/47 

3343  Brooklyn  Makes  Capital.. 27 
Rel  2/9/48  STR  6/19/48 

3344  Whatta  Built   10 

Rel  6/7/48  STR  6/19/48 

SING  AND  BE  HAPPY  SERIES 

3381  Spotlight  Serenade   10 

Rel  3/29/48 

3382  Singing  the  Blues  10 

Eel  June  '48 

MUSICAL  WESTERNS 

3351  Hidden  Valley  Days  27 

Eel  2/5/48  STE  6/19/48 

3352  Powder  Biver  Gunfire  24 

Eel  2/26/48 

3353  Echo  Eanch   25 

Eel  4/1/48  STB  6/19/48 

SPECIALS 

3201  Snow  Capers   19 

Eel  2/18/48  STB  6/19/48 


WARNER  BROS. 

TECHNICOLOR  SPECIALS 

4001  Celebration  Days   20 

Bel  1/31/48  STR  2/14/48 

4002  Soap  Box  Derby   20 

Bel  10/18/47 

4003  Teddy,  The  Roughrider. .  .20 
Rel  2/21/48 

4004  King  of  the  Carnival  20 

Rel  4/3/48 

4005  Calgary  Stampede   20 

Rel  5/29/48 

4006  A  Day  at  the  Fair  20 

Rel  7/3/48 

MEMORIES  FROM  MELODY  LANE 

4201  Let's  Sing  a  Song  of  the 

West   10 

Bel  9/27/47 

4202  Let's  Sing  An  Old  Time 

Song   10 

Bel  12/27/47 

4203  Let's  Sing  a  Song  About 

the  Moonlight   10 

Eel  1/24/48  STB  3/6/48 

4204  Let's  Sing  Grandfather's 

Favorites   10 

Bel  3/13/48  STB  6/5/48 

4205  Let's  Sing  a  Stephen  Foster 

Song   10 

Rel  5/8/48  STR  6/19/48 

4206  Let's  Sing  a  Song  from  the 

Movies   10 

Rel  7/17/48 

BLUE  RIBBON  HIT  PARJIDE 

(Revivals) 
Technicolor 

4301  Dangerous  Dan  McFoo...  7 
Rel  12/20/47 

4302  Hobo  Gadget  Band   7 

Rel  1/17/48 

4303  Little  Pancho  Vanilla   7 

Rel  3/20/48 

4304  Don't  Look  Now   7 

Rel  4/10/48 

4305  Curious  Puppy   7 

Bel  4/24/48 

4306  Circus  Today    7 

Eel  5/22/48 

4307  Little  Blabber  Mouse   7 

Bel  6/12/48 

4308  The  Squawkin'  Hawk   7 

Eel  7/10/48 

4309  A  Tale  of  Two  Kitties   7 

Eel  7/31/48 

4310  Pigs  in  a  Polka   7 

Bel  8/14/48 

4311  Greetings  Bait    7 

Eel  8/28/48 

lOE  McDOAKES  COMTIDIES 
4401  So   You    Want   to    Be  a 

Salesman   10 

Rel  9/13/47 


4402  So  You  Want  to  Hold  Your 

Wife   10 

Bel  11/22/47  STB  12/20/47 

4403  So  You  Want  an 

Apartment   10 

Eel  1/3/48  STB  3/6/48 

4404  So  You  Want  to  Be  a 

Gambler   16 

Rel  2/14/48 

4405  So  You  Want  to  Build  a 

House   10 

Rel  5/15/48 

4406  So  You  Want  to  Be  a 

Detective   10 

Eel  6/26/48 

SPORTS  PARADE 

Technicolor 

4501  Las  Vegas,  Frontier  Town.  10 
Eel  11/1/47 

4502  Action  in  Sports  10 

Bel  12/13/47 

4503  A  Nation  on  Skis  10 

Rel  7/31/48 

4504  Sun  Valley  Fun  10 

Rel  2/14/48 

4505  Trip  to  Sportland  10 

Rel  3/6/48  STR  6/5/48 

4506  Ride,  Ranchero,  Ride  10 

Rel  3/20/48  STR  6/5/48 

4507  Holiday  for  Sports  10 

Rel  4/17/48  STR  6/19/48 

4508  Built  for  Speed  10 

Rel  6/5/48 

4509  Fighting  Athletes   10 

Rel  5/1/48  STR  6/l!i  48 

4510  The  Race  Rider  10 

Rel  6/19/48 

4511  Playtime  in  Rio  10 

Rel  8/14/48 

MELODY  MASTERS  BANDS 

4601  Freddy  Martin  &  His 

Orch  10 

Rel  9/13/47 

4602  Swing  Styles   16 

Rel  10/25/47 

4603  Borrah  Minevltch  &  Har. 

Sch  16 

Bel  12/6/47 

4604  Eubinoff  and  His  Violin...  10 
Eel  1/10/48 

4605  Artie  Shaw  &  His  Orch...  10 
Eel  2/7/48 

4606  Henry  Busse  &  His  Orch..  10 
Eel  5/15/48 

4607  The  Saturday  Night  Swing 

Club   10 

Bel  6/19/48 

4608  Joe  Beichman  &  His  Orch.  10 
Eel  7/17/48 

MERRIE  MELODIES 

Cinecolor 

3711  Two  Gophers  From  Texas 
Bel  1/17/48  STB  2/14/48 

3714  What  Makes  Daffy  Duck. . 
Bel  2/14/48 

3716  A  Hick,  A  Slick,  and  a 

Chick   

Rel  3/13/48 

4702  Bone  Sweet  Bone   7 

Bel  5/22/48 

4704  Up-Standing  Sitter    7 

Eel  7/3/48 

4707  Dough  Ray  Me-Ow   7 

Rel  8/14/48 

MERRIE  MELODIES 

Technicolor 

3712  Back  Alley  Oproar   7 

Bel  3/27/48 

3713  What's  Brewing,  Bruin?..  7 
Bel  2/28/48 

3715  Daffy  Duck  Slept  Here   7 

Bel  3/6/48 

3717  I  Taw  a  Putty  Tat   7 

Rel  4/3/48  STR  6/19/48 

3718  Hop,  Look  and  Listen  7 

Rel  4/17/48  STR  6/19/48 

4701  Nothing  But  the  Tooth...  7 
Bel  5/1/48 

4703  The  Shell-Shocked  Egg...  7 
Bel  7/10/48 

4705  The  Battled  Booster   7 

Rel  6/26/48 

4706  You  Were  Never  Duckler.  7 
Rel  8/7/48 

L.  T.  BUGS  BUNNY  SPECIAL 

Technicolor 

3721  Gorilla  My  Dreams  7 

Rel  1/3/48  STR  2/14/48 

3722  A  Feather  in  His  Hare  7 

Rel  2/7/48 

3723  Rabbit  Punch    7 

Eel  4/10/48  STE  6/19/48 

3724  Buccaneer  Bunny    7 

Rel  5/8/48 

3725  Bugs  Bunny  Bides  Again.  7 
Eel  6/12/48 

3726  Haredevil  Hare    7 

Bel  7/24/48 

M.  M.  BUGS  BUNNY  SPECIAL 

4719  Hot  Cross  Bunny   7 

Eel  8/21/48 

ADVENTURE  SPECIALS 

Technicolor 

4801  Land  of  Romance  10 

Rel  9/8/47 

4802  Beautiful  Ball   16 

Eel  11/15/47  STR  12/20/47 

4803  Dad  Minds  the  Baby  16 

Bel  12/20/47 

4804  What's  Hatchln?   10 

Eel  2/28/48 

4805  Ehythm  of  a  Big  City  10 

Eel  3/27/48  STR  6/5/48 

4806  Living  with  Lions  10 

Rel  6/5/48 


Coca-Cola  in  the  Heart  Theatre  Corporation's  Crest  Theatre,  Bronx,  N.  Y. 
(  The  ABC  Vending  Corporation  maintains  and  operates  the  confectionery  counter) 


LOBBY  SPACE  YIELDS  NEW  PROFITS 
WHEN  COCA-COLA  IS  SOLD  IN  THEATRES 


IS  your  lobby  paying  its  way?  Chances 
are  you  have  many  square  feet  of  space 
which  could  yield  you  good  revenue — 
and  help  build  additional  customer  good 
will  at  the  same  time. 

Lobby  sales  of  Coca-Cola  are  doing  this 
very  thing  for  many  exhibitors.  All  over  the 
country,  theatres  are  installing  counters, 
stands,  or  machines  to  sell  ice-cold 
Coca-Cola. 

Sales  run  right  along  with  attendance. 
The  more  patrons,  the  more  Coke  you  sell 
—and  at  a  handsome  profit,  too. 

Your  customers  welcome  the  chance  to 


Vendo  V-83— for  small 
theatres — automatically 
dispenses  8  3  bottles  of 
ice-cold  Coca-Cola. 


enjoy  the  pause  that  refreshes — before  the 
show  or  after.  All  you  need  is  a  means  of 
selling  Coke.  Large  theatres  often  install 
elaborate  counters,  with  personal  attend- 
ants. Smaller  lobbies  do  well  with  auto- 
matic coin  operated  vending  machines. 

Let  us  give  you  ALL  the  facts  about  this 
new  source  of  profits.  Write  National  Sales 
Department,  The  Coca-Cola  Company, 
515  Madison  Avenue,  New  York  22,  N.  Y., 
or  get  in  touch  with  the  Coca-Cola  bottler. 

Coke  =  Coca-Cola 

*^Coca-Cola"  and  its  abbreviation  ''''Coke"  are 
the  registered  trade-marks  which  distinguish 
the  product  of  The  Coca-Cola  Company, 


The  Service  Paper  of  The  MoHon  Picture  Industry 


PICTURES  REVIEWED: 

A  Friend  Will 
Come  TonigJif 

Hight  Has  a 
Thousand  Eyes 

Red  River 

Texas,  Brooklyn 
and  Heaven 

That  Lady  in  Ermine 

Train  fo  Alcafroz 


ARLES   E.     CHICK'  LEWIS 
WttoT  and  Publisher 


THE  MOTION  PICTURE  THEATRE 
EQUIPMENT  AND  MAINTENANCE 

U.  S.  FILM  EMBARGO  JUSTIFIES 
QUOTA  PROTECTION,  SAYS  RANK 

PORTABLE  DRIVE-INS  LATEST 
DEVELOPMENT  IN  THE  SOUTH 


REGULAR  FEATURES: 
National  Newsreel  SeUIng  the  Picture 

Regional  Newsreel  Theatre  Manogement 

HoUywood  Newsreel  Shorts  Booking  Gnide 

Showmen's  Silhouette  Feature  Booking  Guide 


Entered  as  second  class  matter  February  20,  1940,  at  the  Post  Office  at  New  \  ork, 
N.  Y.,  under  the  act  of  March  3,  1879.  Published  weekly  by  Showmen's  Trade 
Review,  Inc..  1501  Broadway,  New  York  18,  N  Y.,  t^  S.A.  10  cents  a  copy,  $2  a  year. 


Vol.  i 


YOU 

NEED 
VITAMI N 


M-G-M! 


0f 


Irving  Berlin's 
"EASTER  PARADE"  is 
sweeping  the  nation! 
Launched  by  the  biggest 
advertising  campaign  in 
years,  it  is  a  sensation  at 
Loew's  State,  N.  Y.  and 
in  all  its  first  engagements 
nationwide.  Loew's  State  on 
Broadway  is  outgrossing  by 
far  anything  ever  known  in 
the  27-year  history  of  this 
house,  inaugurating  a  new 
show-window  on  Broadway  for 
the  industry's  top  attractions! 


Isn't  it  wonderful!  One  after  another  all  summer  long! 
While  "HOMECOMING"  and  Frank  Capra's  "STATE  OF 
THE  UNION"  continue  to  delight  the  fans,  Irving 
Berlin's  "EASTER  PARADE"  (Technicolor)  and  "ON  AN 
ISLAND  WITH  YOU"  (Technicolor)  have  started  off  like 
a  house  afire!  The  trade  is  talking  about  "A  DATE 
WITH  JUDY"  (Technicolor)  and  soon  they'll  see  the 
new  Garson-Pidgeon  picture  "JULIA  MISBEHAVES." 
Already  previewed  in  Hollywood  to  tremendous  acclaim 
are  "THREE  MUSKETEERS"  and  "HILLS  OF  HOME," 
both  Technicolor.  For  that  happy,  prosperous  Techni- 
colorific  feeling,  treat  yourself  to  Vitamin  M-G-M. 


JHE  BOX.orr,ci! 

M-G-Mpresents 

EASTER  PAR^j^g 

JUDY     '  ^^^^^ 

"RD.ANN  MIUEr| 

by  Sidney  Sheldon.  P„  


Color  by  _ 

Screen  Pla  v  h  v  c  •  j  *'^-'VT<^^ 

A'bertHackett^'n"'^^''^'''°n.  Frances  Co  ^  ■ 

'^'^"f     Onginal  Story  by  and 

r^ur.^""^"edby  ALTON 
CHARLES  WALTERS  .  AR^Rn^o  ' 


(See  Page  10  for  MORE!) 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


3 


I.M.P.S. 

This  week  we  announce  something  new  and  something 
most  important  to  the  industry  in  the  form  of  a  service 
feature  wherein  this  trade  paper,  in  cooperation  with 
theatremen  who  will  be  active  in  the  work,  will  furnish 
a  meeting  point  for  the  ideas,  experiences  and  inter- 
change of  information  on  the  vital  matter  of  efficient 
show-selling  and  theatre  operation. 

The  Institute  of  Motion  Picture  Showmanship  is 
described  in  complete  detail  elsewhere  in  this  issue.  Its 
launching  culminates  a  long  period  of  earnest  work  on 
the  development  of  a  plan  ^hich  has  but  one  purpose: 
the  means  whereby  and  wherein  showmen  may  profit 
one  another  in  a  mutual  meeting  of  their  minds  on  sub- 
jects which  are  the  most  vital  concern  to  the  entire 
industry:  Progress  in  the  methods  and  practices  of  effi- 
cient merchandising  of  shows  and  presentation  of  pic- 
tures in  the  most  attractive  manner. 

AAA 

The  Chicago  Shambles 

It  will  take  some  sort  of  miracle  of  complete  reversal 
of  judicial  attitudes  with  respect  to  permissible  playing 
time  of  pictures  at  first  runs  in  Chicago  to  prevent  utter 
deterioration  of  a  once  important  and  lucrative  center 
of  first-run  exhibition. 

It  is  too  much  to  expect  that  every  Tom,  Dick  and 
Harry  would  know  enough  about  the  way  our  business 
operates  to  really  understand  that  a  motion  picture  is  a 
piece  of  merchandise  and  that,  so  long  as  there  is  a 
demand  (first  run)  for  that  merchandise  the  public 
should  be  afforded  the  opportunity  of  buying  it  at  the 
downtown  houses. 

:  By  limiting  the  length  of  any  picture's  run  in  the 
affiliated  theatres,  that  picture's  grossing  potential  from 
the  higher  priced  run  is  being  severely  hurt.  And  by 
the  same  token,  if  the  distributor  cannot  get  the  revenue 
out  of  the  first  runs  he  simply  has  to  get  it  from  the 
run  which  follows  and  that  can  only  add  up  to  higher 
terms  or  rentals. 

So,  here  again,  is  the  old  story  about  the  little  guys 
footing  the  bills.  But  this  time  it  comes  about  because 
a  lawsuit  gave  birth  to  a  new  conception,  fathered  by 
the  courts,  on  how  motion  pictures  can  or  should  be 
sold  and  played. 

Court  decisions  have  a  peculiar  way  of  turning  around 
and  complicating  rather  than  solving  trade  problems. 


Drive- In  Boom 

Mushroom  growth  of  drive-ins  is  not  only  continuing 
but  gaining  momentum  according  to  information  reach- 
ing us  through  our  wide-spread  corps  of  correspondents 
and  our  direct  contact  with  the  field. 

This  type  of  theatres  attracts  circuits  and  independ- 
ent exhibitors  because  they  can  be  built  at  a  cost  con- 
siderably lower  than  any  kind  of  a  regular,  indoor 
theatre.  But  entirely  aside  from  that  angle  is  the  fact 
that,  generally,  drive-ins  are  doing  an  excellent  business 
and  showing  a  good  profit  for  their  operators. 

Drive-ins  located  in  sections  of  the  country  where 
they  can  operate  for  only  seven  or  eight  months  of  the 
year,  are  able  to  show  a  satisfactory  profit.  So  it  stands 
to  reason  that  those  located  where  they  can  operate 
all  or  most  of  the  year,  ought  to  be  doing  proportionately 
better. 

At  the  rate  they  are  being  constructed  or  announced, 
it  won't  be  long  before  there  will  be  one  or  more  close 
to  every  sizable  city  in  the  country.  Recent  reports  also 
indicate  that  some  are  being  opened  near  towns  of  three 
and  four  thousand  population.  But  these  latter  are  not 
very  elaborate  and  only  time  will  tell  how  successful 
they  will  be. 

AAA 

A  A  Steps  Out 

Allied  Artists  proves  its  ability  to  match  good  pictures 
with  outstanding  showmanship  and  judgment. 

"The  Babe  Ruth  Story,"  soon  to  be  launched  on  its 
exhibition  career  will  have  the  benefit  of  a  good  cam- 
paign and  the  support  of  advertising  tie-ups  designed 
to  bring  it  to  the  attention  of  millions  of  movie-goers. 

It  is  encouraging  to  note  the  manner  in  which  this 
company  is  handling  a  picture  of  great  possibilities  and 
whatever  the  ultimate  gross  none  will  be  able  to  say 
there  was  any  lack  of  merchandising  effort  on  the  part 
of  the  company  releasing  it. 

Steve  Broidy,  AA  president,  and  Lou  Lifton,  his 
aggressive  advertising  manager,  climbed  the  ladder  the 
hard  way  and  in  gaining  their  knowledge  and  experience 
they  also  acquired  a  knack  of  getting  the  most  out  of 
every  dollar  spent. 

This  outfit  has  an  army  of  friends  among  exhibitors 
and  the  goodwill  created  over  the  years,  as  always,  may 
be  expected  to  pay  off  handsomely  when  such  good 
pictures  come  along. 

—CHICK  LEWIS 


4 

WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Exhibition 

To  Farmer  Brown  near  Charlotte  town,  in 
N.  C,  it  might  have  been  a  cow  pasture  or  a 

corn  field.  But  to  Mr.  Itinerant  Exhibitor 
it's  a  drive-in.  Latest  development  in  the 
Carolinas  are  35-mm.  drive-ins  that  are  set  up 
in  ungraded  fields  off  highways  in  the  hub  of 
areas  where  small  towns  are  located  and 
shOw  their  major  product  for  30  cents.  Ex- 
hibitors of  regular  theatres  don't  like  it,  but 
they  don't  worry  because  they  figure  what 
rain  won't  do  cold  weather  will. 

And  speaking  of  drive-ins,  Connecticut 
State  Police  Commissioner  Edward  J.  Hickey 
turned  down  a  permit  for  one  near  Milldale 
on  the  ground  it  would  be  "detrimental"  to 
the  surrounding  property. 

In  Medford,  Ore.,  George  Mann's  Red- 
wood circuit  and  Robert  L.  Lippert's  chain 
announced  a  merger.  In  Cincinnati  and 
Cleveland,  exhibitors  pledged  themselves  to 
raise  $150,000  for  the  Will  Rogers  Memorial 
Hospital. 

Out  in  Minneapolis  the  North  Central 
Allied  held  its  first  Smithberger  grievance 

meet  and  kept  mum  about  what  took  place. 
Way  out  west  the  Southern  California  The- 
atre Owners  Association,  alarmed  over  a  50 
per  cent  hike  in  fire  insurance  rates,  was 
studying  the  possibility  of  blanket  policy 
and  self-insurance.  In  the  South,  the  Ken- 
tucky Association  of  Theatre  Owners  re- 
elected all  officers,  and  in  Columbus  Prof. 
Gordon  Hayes  of  Ohio  State  University  at- 
tacked censorship  as  violating  "one  of  the 
most  sacred  tenets  of  Anglo-American  free- 
dom— "freedom  of  expression." 

Both  Paramount  and  Exhibitor  Connie 
Russell,  Sr.,  of  Bangor,  Me.,  knew  nothing 
about  plans  to  bust  up  their  operation  there, 
but  out  in  Cleveland  Warners  was  dropping 
the  Lake  and  trying  to  get  court  approval 
to  take  over  RKO's  share  in  the  Allen  The- 
atre. Charlotte,  N.  C,  and  environs  still  felt 
the  blow  of  a  polio  epidemic;  in  St.  Louis  the 
sturdy  roof  of  the  Senate  Theatre  saved 
most  of  its  audience  from  injury  when  a 
next-door  building  tumbled  down  on  it. 

Philadelphia's  Fox  got  its  first  MGM  pic- 
ture under  bidding — "A  Date  With  Judy." 
Canada  is  offering  free  movies  for  tourists 
and  Milwaukee's  Public  Library  is  offering 
free  movies  for  children  on  Wednesdays  dur- 
ing July.  Out  in  California  some  of  the 
city  fathers  claim  marquee  ads  on  Market 
Street  are  making  it  "honky-tonk  street" 
and  want  regulation. 

Production 

Dore  Schary  signed  with  MGM  as  produc- 
tion vice-president,  a  post  second  to  Louis 

B.  Mayer's,  while  at  RKO,  where  Schary 
recently  quit,  directors  remained  silent  on 
plans,  but  discharges  indicated  decreased  ac- 
tivity during  the  summer  months.  West 
Coast  reports  were  that  Principal  Stockholder 
Howard   Hug'hes  would  seek  to  lure  inde- 


pendents along  the  United  Artists  plan,  and 
to  date  no  successor  to  Schary  had  been  an- 
nounced. Paramount  raised  its  production 
between  now  and  Jan.  1  from  seven  to  nine 
or  10,  and  in  Hollywood  Cinecolor  claims  that 
a  new  film  treatment  enables  it  to  get  costs 
down  to  about  10  per  cent  more  than  black 
and  white. 

Television 

Television  continued  to  beat  the  newsreels 
on  the  Democratic  Convention,  but  exhibitors 

didn't  seem  to  care.  Twentieth  Century-Fox 
and  the  United  Press  closed  a  deal  whereby 
Fox  will  furnish  UP  with  library  and  news 
shots  to  form  libraries  for  the  UP's  tele- 
vision clients.  New  York's  Paramount  was 
granted  a  license  to  pickup  the  Democratic 
Convention  coverage  of  the  newsreel  pool. 

Litigation 

An  anti-trust  suit  to  determine  St.  Louis 
clearance  was  in  the  wind  as  the  validity  of 

the  AAA  tribunals  was  upheld  in  that  city. 
Director  Al  Hall  sued  Columbia  for  $67,000 
charging  breach  of  contract. 

General 

The  exhibitors  gathered  with  a  chip  on 
their  shoulder.    J.  Arthur  Rank  was  going 

to  make  a  speech  and  they— the  exhibitors 
of  Great  Britain — wanted  to  know  why  a 
quota  had  been  imposed  upon  them  and 
whether  it  was  true  Rank  had  said  he  would 
check  them  to  see  that  they  lived  up  to  it. 

Then  the  suave  Rank  spoke.  He  opened 
with  an  appeal  to  avoid  disagreements,  since 
these  disagreements  sprang  from  the  coun- 
try's ills.  He  passed  the  buck  on  the  quota 
back  to  Hollywood  by  claiming  that  the  U.  S. 
film  embargo  at  the  time  of  the  ad  valorem 
tax  had  necessitated  a  high  quota  for  Brit- 
ish product  as  a  matter  of  protection.  He 
held  out  a  tempting  piece  of  bait  by  saying 
that,  with  the  quota,  the  best  of  American 
pictures  were  still  available.  He  suggested 
a  tribunal  to  discuss  exhibitor  grievances 
arising  over  bis  business  methods.  He  even 
held  out  friendly  words  for  the  Americans. 

And  when  he  was  through,  the  expected 
storm  didn't  break,  though  the  Scotch  ex- 
hibitors took  him  to  task  and  there  were 
some  questions  which  exhibitors  present 
believed  had  not  been  answered  satisfactorily. 

Meanwhile,  in  the  U.  S.,  the  Jewish  boy- 
cott on  Rank  pictures  in  New  York  was 
apparently  keeping  them  off  subsequent-run 
circuits  and  Rank  revenue  here  was  reported 
declining.  But  elsewhere,  especially  Holly- 
wood, there  appeared  to  be  no  boycott,  and 
business  was  normal.  And  also  in  New  York, 
Triangle  Pictures  lashed  at  Rank  for  offering- 
low  terms  on  "Sleep  My  Love." 

In  Washington,  the  Post  Office  Depart- 
ment will  now  allow  film  to  be  shipped  air- 
mail. In  Indianapolis,  if  Mayor  Al  Feeney 
has  his  way,  movie  stars  won't  get  a  police 
escort  anymore. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 

Conn.  Police  Chief 
Bars  Drive-In 

Would  Injure  Surrounding 
Property,  He  Declares 

State  Police  Commissioner  Edward  J.  Hickey 
this  week  turned  down  the  application  to  erect 
a  drive-in  at  Milldale,  in  Southington,  Conn. 

The  commissioner,  in  rejecting  the  request  of 
Fred  Quatrano  of  Waterbury  to  build,  declared 
he  was  turning  down  the  application  because 
"it  would  be  detrimental  and  injurious  to  sur- 
rounding property." 

Several  weeks  ago,  as  reported  in  Show- 
men's Trade  Review,  the  Commissioner  con- 
ducted a  hearing  at  the  State  Police  Office  in 
Hartford  at  which  property  owners  from  the 
Milldale  sector  appeared  and  objected  to  the 
proposed  drive-in.  The  protestants  declared 
that  such  a  construction  would  cause  damage 
to  their  property. 

Quatrano  may  appeal  to  the  State  Superior 
Court  for  a  further  hearing  on  the  application. 
Connecticut's  State  Statutes  provide  that  per- 
mission to  operate  a  theatre  either  in  an  en- 
closure or  a  building,  must  be  obtained  from  the 
State  Police  Commissioner. 

Sturdy  Theatre  Roof  Holds 
As  Building  Falls  On  It 

Sturdy  coaistruction  of  Senat-e  Theatre  roof  at 
St.  Louis  prevented  greater  injury  and  pos- 
sible loss  of  life  when  the  brick  wall  of  a 
neighboring  building  collapsed  upon  the  theatre, 
it  was  revealed  in  that  city  this  week. 

The  wall  collapsed  July  9  after  the  building 
had  been  weakened  by  a  storm.  It  tumbled 
onto  the  theatre  but  only  broke  through  a  15- 
foot  square  section  and  injured  11  of  the  150 
patrons  who  were  viewing  the  picture  at  the 
time.  A  complete  investigation  has  been  ordered 
by  authorities,  who  have  made  it  clear  that 
Senate  operators  Charley  Goldman  and  Julius 
Leventhal  were  victims  of  an  accident.  Dam- 
age to  the  theatre  was  over  $5,000. 


Protestant  Film  Council 
Will  Seek  Theatre  Outlet 

Entry  of  the  Protestant  Film  Commission  into 
the  theatrical  field  with  the  decision  to  place  its 
third  production — "American  Way  of  Life,"  a 
45-minute  full-length  feature  on  intolerance — 
in  theatres  was  reported  this  week  from  Holly- 
wood. 

Hitherto  the  commission,  which  has  made  two 
pictures,  confined  its  activities  to  religious  out- 
lets, but  Edward  Dorman,  who  formerly  headed 
J.  Arthur  Rank's  United  World  Productions, 
declared  this  week  that  the  "American  Way" 
would  seek  theatre  distribution.  PEC  Execu- 
tive Secretary  Paul  Heard  will  serve  as  execu- 
tive producer  ;  production  is  scheduled  for  .Aug.  6. 


Pledge  $150,000 
To  Rogers  Memorial 

Cleveland  and  Cincinnati  agreed  each  to 
raise  $75,000  for  the  Will  Rogers  Memorial 
Hospital  this  week  after  a  plea  made  by  20th 
Century-Fox's  Andy  W.  Smith  and  Paramount's 
Charles  Reagan.  The  move  had  the  individual 
support  of  Martin  Smith,  president  of  the  Inde- 
pendent Theatre  Owners  of  Ohio,  and  of  Ernest 
Schwartz,  president  of  the  Cleveland  Motion 
Picture  Exhibitors  Ass'n. 


INDEX  TO  DEPARTMENTS 


Advance  Data    30 

Audience  Classifications    26 

Box-Office  Slants    26 

Feature  Booking  Guide   31 

Feature  Guide  Title  Index   31 

Hollywood    28 

National  Newsreel  .   4 


Newsreel  Synopses    30 

Regional   Newsreel    21 

Selling  the  Picture   9 

Shorts  Booking  Guide   38 

Theatre  Management    18 

Theatre  Equipment  and  Maintenance 

Begins  Opposite  Page  30 


SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inc..  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis.  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor: 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall,  Equipment  Advertising  Manager;  West  Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  HOUywood  2055;  Ann  Lewis,  manager. 
Loivdon  Representative.  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  Telephone  AMBassador 
3601  ;  Member  Audit  Bureau  of  Circulations.  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review,  Inc.  Address  all  correspondence  to  the  New  York  office.  Subscrip- 
tion rates:  $2.00  per  year  in  the  United  States  and  Canada;  Foreign,  $5.00;  Single  copies,  ten  cents. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


5 


London 

U.  S.  Film  Embargo  Cause  of  British  Quota, 
Rank  Tells  Cinematographic  Exhibitors  Ass'n 


U.  S.  Newsxeels  See 
No  Olympics  Trouble 

Newsreels  in  New  York  Wednesday  declared  they  had  heard  of  no  difficulties  arising 
again  over  the  Olympics  coverage  because  of  the  exclusive  rights  J.  Arthur  Rank  had 
obtained  to  film  the  games. 

Rank  and  the  American  reels  had  reached  an  agreement  earlier  in  the  year  whereby 
the  British  film  tycoon  agreed  to  provide  the  American  reels  with  coverage.  The 
report  was  that  the  financial  arrangements  had  been  left  open  and  that  this  was 
causing  some  concern,  though  local  reels  appeared  to  know  nothing  of  it.  As  it  stands 
now  the  American  reels  are  to  receive  coverage  from  their  British  newsreel  associates 
who  in  turn  will  be  furnished  by  Rank.  The  question  of  individual  newsreel  coverage 
at  the  games  did  not  appear  to.  enter  the  question  too  deeply  for  only  News  of  the  Day 
reportedly  had  asked  the  Olympics  committee  for  the  right  to  set  up  its  own  cameras. 

Rank  has  given  United  World  exclusive  rights  for  television  in  the  United  States 
and  that  company  was  discussing  some  "20  deals"  both  on  a  network  and  individual 
station  business,  a  spokesman  said  this  week. 

Television  Beats  Newsreels 
But  Exhibitors  Don't  Care 


Home  Production  Only 
'Insurance'  Against 
Another  Shutoii,  He  Says 

Hollywood's  embargo  on  film  shipments  to 
Britain  in  retaliation  for  that  country's  ad  val- 
orem tax  was  cited  by  J.  Arthur  Rank  in  Ixindon 
Wednesday  as  necessitating  a  high  quota  of  Brit- 
ish screen  time  for  British  product  in  order  to 
protect  both  producer  and  exhibitor. 

The  Rank  speech  in  passing  the  buck  of  a 
quota  measure  which  he  has  supported  was  made 
in  an  expertly  contrived  address  before  the  gen- 
eral council  of  the  Cinematographic  Exhibitors 
.\ssociation.  It  contained  a  suggestion  that  a 
tribunal  with  exhibitor  representation  be  set  up 
to  discuss  adjustments  where  Rank's  General 
Film  Distributors  and  exhibitors  failed  to  agree 
on  prices  and  terms. 

Exhibitors,  many  of  whom  were  deeply  re- 
sentful of  the  suggestions  made  by  British  pro- 
ducers that  a  detective  system  be  set  up  to  check 
exhibitors  and  see  that  they  live  up  to  the  45 
per  cent  quota  for  British  films,  listened  atten- 
tively and  the  lively  part  of  the  meeting  was 
delayed  until  the  debate  at  the  end  of  Rank's 
speech. 

50%  Limit 

Here  Rank  promised  that  he  would  not  ask 
for  more  than  50  per  cent  of  the  exhibitors  com- 
l)lete  program  as  playing  time  and  promised  to 
investigate  allegedly  objectionable  sales  practices 
on  the  part  of  his  organizations.  Here  also  sev- 
eral direct  questions  received  delayed  or  evasive 
replies. 

Most  bluntly  frank  of  the  exhibitors  address- 
ing him  was  Harry  Mears,  who  told  Rank : 

"Without  a  healthy  inflow  of  American  prod- 
uct to  stimulate  British  pictures  you  will  be 
heading  for  bankruptcy."  Then  under  his  breath, 
he  added :  "So  will  I." 

The  Scottish  exhibitors,  led  by  Sir  Alexander 
King,  were  particularly  resentful  of  British  prod- 
uct. King  told  Rank  he  played  more  British 
product  than  any  Rank  circuit  in  his  area. 

"Most  of  the  disagreements  in  the  film  industry 
are  caused  by  our  national  difficulties  and  our 
economic  problem,"  Rank  told  his  audience  in  a 
plea  to  avoid  disagreements  which  he  said  were 
harmful  to  all. 

Shock 

He  declared  that  the  ad  valorem  tax  had  come 
as  a  shock  to  him  and  others  of  the  industry  who 
had  not  been  consulted  by  the  Government,  and 
added : 

"The  next  shock  was  the  immediate  embargo 
{Continued  on  Page  8) 


'Honky  Tonic  Street'? 

Charges  that  some  Market  Street  the- 
atre marquee  displays  were  "lewd  and 
immoral"  were  made  to  the  San  Fran- 
cisco Board  of  Supervisors  this  week  by 
Supervisors  George  Christopher  and 
Marvin  Lewis.  The  officials  claimed  that 
the  advertising  methods  of  some  theatres 
were  turning  the  city's  main  thorough- 
fare into  a  "honky-tonk  street."  Reme- 
dial legislation  is  under  consideration 
by  the  City  Planning  Commission. 


Television  continued  to  beat  the  collective 
pants  off  the  newsreels  in  getting  the  happenings 
of  the  Democratic  convention  before  the  public 
but  to  date  exhibitors  in  the  cities  affected 
were  not  worrying  about  the  fact  that  their 
screens  trailed  the  video  sets. 

The  attitude  of  showmen  in  Boston,  New 
York,  Philadelphia,  Washington  and  Los  An- 
geles in  fact  seemed  to  be  "so  what !"  and  to 
look  upon  the  newsreel  as  something  they  pre- 
sented every  week  as  a  matter  of  habit  or  con- 
tract. 

No  Revolt 

Reports  published  elsewhere  last  week  of  an 
individual  exhibitor  revolt  against  the  reels  in 
Salt  Lake  City  proved  on  checking  to  be  some- 
what incorrect.  The  reports  had  said  the  ex- 
hibitor, sensing  there  was  competition  between 
video  and  screen  and  seeing  the  Republican 
convention  on  television  sets  in  that  city  before 
he  could  get  it  on  his  screen,  had  canceled 
Movietone  News.  Actually  the  exhibitor  merely 
did  not  play  the  reel  because  he  apparently  felt 
it  was  stale. 

The  main  reason  why  exhibitors  did  not 
seem  to  worry  about  the  situation  in  the  other 
cities  where  television  was  available  was  laid 
to  the  possibility  that  they  felt  their  box-ofifices 
had  not  been  affected  and  that  their  draw  as 
usual  was  in  the  quality  of  the  feature  picture 
and  not  the  news. 

Washington  Exhibitors 
Feel  No  Concern 

Washington,  D.  C.,  exhibitors  this  weekend 
seemed  tO'  feel  little  concern  over  tlie  fact  that 
television  was  beating  the  newsreels  on  conven- 
tion coverage  by  several  days  and  expressed  the 
opinion  that  the  newsreel  did  not  mean  much  at 
the  box-office. 

Though  there  are  about  14,000  television  sets 
in  the  capitol  city  and  three  television  stations 
are  on  the  air,  no  exhibitor  interviewed  felt 
that  he  was  getting  an  unfair  deal  by  having 
video  beat  him.  None  were  known  to  cancel  their 
reels. 

"Newsreels  don't  mean  anything  to  us  any- 


how," said  a  spokesman  for  one  of  the  largest 
of  the  independent  circuits. 

"We  book  all  the  reels  into  our  houses  just 
to  keep  'em  all  happy,"  he  said.  "I'll  bet  you 
don't  find  an  exhibitor  in  the  area  who  will  can- 
cel his  reels  because  tliey  are  later  than  tele- 
vision. Any  who  claim  they  are  doing  that  are 
probably  overcommitted,  and  simply  seeking  a 
way  out." 

"Truth  of  the  matter  is,"  another  circuit  opera- 
tor said,  "that  I'd  be  perfectly  happy  not  to  have 
newsreels  at  all.  I  know  my  business  is  based 
upon  the  quality  of  the  features  we  offer — and 
that's  all." 

UP,  20th-Fox  Sign 
Television  Pact 

Twentieth  Century-Fox  and  the  United  Press 
this  week  closed  an  agreement  whereby  the  fihn 
company  will  supply  UP  with  motion  picture 
material  to  be  used  as  a  background  for  tele- 
vision broadcasts  by  those  UP  client  stations 
which  desire  the  service. 

The  agreement  is  to  provide  those  stations 
with  a  library  of  shots  which  they  can  use  to 
illustrate  spot  news  stories,  UP  General  Man- 
ager Leroy  Keller  declared,  adding  that  it  was 
an  effort  to  solve  the  problem  facing  video  sta- 
tions where  they  are  frequently  faced  with  news 
events  which  are  impossible  to  televise  due  to 
the  inability  of  getting  cameras  to  the  scene, 
either  because  of  distance,  technical  difficulties 
or  the  unexpectedness  of  the  event.  The  service 
will  not  be  in  the  nature  of  a  newsreel,  Keller 
said,  and  UP  will  not  seek  a  sponsor  hut  will 
(Continued  on  Page  7) 


Can  Tax 

Right  of  Decatur,  Ala.,  to  levy  a  the- 
atre tax  was  upheld  by  Judge  Newton 
B.  Powell  his  week  in  the  suit  filed 
against  the  tax  by  the  Crescent  Amuse- 
ment Company  of  Nashville.  Crescent 
will  appeal. 


6 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


Now  It's  Portable  Drive-Ins, 
A  New  Idea  in  the  Carolinas 


Now  it's  portable  dnve-ins. 

And  if  you  think  the  reporters  and  editors 
of  this  publication  are  suffering  from  the  heat 
that  has  been  hounding  New  York  just  talk  to 
H.  D.  Hearn  of  Exhibitors  Service  in  Charlotte, 
N.  C. 

Hearn,  who  keeps  a  level  head  about  trends 
in  show  business  and  who  was '  in  New  York 
Wednesday  in  connection  with  the  drive  for  the 
Will  Rogers  Memorial  at  Saranac  Lake,  N.  Y., 
finds  that  about  75  per  cent  of  the  drive-ins  in 
the  Charlotte  area,  which  embraces  both  North 
Carolina  and  South  Carolina,  are  of  the  port- 
able or  movable  variety.  He  estimates  the  entire 
area  has  about  100  drive-ins,  including  the  stand- 
ard non-portable  operations  which  represent  a 
heavy  investment. 

Lease  Lots 

The  portable  units  lease  any  open  tract  of 
land — whether  it  be  a  cow  pasture,  corn  field 
not  under  cultivation,  or  even,  as  in  two  in- 
stances, small  air  strips.  They  set  up  their  screen 
either  by  attaching  it  to  trees,  or  to  pipe  frames. 
The  booths  are  portable — sometimes  not  fire- 
proof— and  the  equipment  is  3S-mm.  portable,  a 
new  type  which  uses  piping  for  stands  and  other 
light  material  and  bears  the  trademark  Holmes. 

Rental  fee  for  the  spots  is  cheap,  sometimes 
as  low  as  $50  a  month.  Most  of  the  drive-ins 
take  key  spots  of  this  nature  along  a  highway 
which  is  the  hub  of  an  area  and  sometimes  do 
come  into  competition  with  the  theatres  which 
some  of  these  smaller  localities  have,  but  to 
date  there  has  been  no  organized  exhibitor  pro- 


Smithberger  Committee 
Meets;  No  Comment 

North  Central  Allied's  Smithberger  committee 
held  its  first  meeting  to  consider  exhibitor  griev- 
ances against  20th  Century-Fox  Monday  and 
adjourned  without  any  official  report  of  action 
other  than  stating  that  one  case  had  been  set- 
tled before  the  committee  met. 

The  committee  also  decided,  as  a  matter  of 
policy,  not  to  make  public  the  names  of  com- 
plaining exhibitors  or  the  nature  of  their  griev- 
ances, thereby  making  it  more  difficult  to  judge 
whether  the  plan  is  successful  or  not. 

The  Smithberger  plan  was  evolved  by  North 
Central  Allied  President  Benjamin  Berger  and 
approved  by  20th-Fox  General  Sales  Manager 
Andy  W.  Smith.  It  provides  for  conciliation 
instead  of  litigation  for  grievance  cases  against 
20th  Century-Fox.  The  conciliation  committee 
consists  of  the  following  North  Central  Allied 
members :  Chairman  E.  L.  Peaslee,  Henry  Green, 
Ted  Mann,  with  Alternates  Jack  Wright  and 
George  Granstrom. 


Deny  Paramount  Split 
In  Bangor,  Me. 

Both  Paramount  and  Exhibitor  Connie  Rus- 
sell, Sr.,  declared  this  week  that  they  knew 
nothing  about  reports  that  Paramount  and 
Russell  would  split  on  their  joint  operation  in 
Bangor,  Maine. 

The  report  had  been  that  Paramount  would 
take  over  the  Opera  House  which  it  now  op- 
erates with  Russell  and  Russell  would  keep  the 
Bijou  and  Park,  part  of  the  joint  agreement. 


.test  on  the  subject,  Hearn  said.  Admission  is 
usually  30  cents,  tax  included. 

Product  is  that  of  the  major  companies  but 
the  drive-in  usually  plays  after  the  nearest  regu- 
lar theatre  in  the  nearest  town. 

Won't  Last 

Hearn  said  his  personal  opinion  was  that  the 
portable  drive-ins  would  not  last  since  they  had 
no  ramps  for  visibility  and  no  in-car  speakers. 
Furthermore,  the  lots  get  muddy  in  wet  weather 
and  cars  bogged  down.  He  predicts  that  the 
worse  weather  with  the  coming  of  winter  will 
curtail  their  operations. 

However,  for  the  permanent  drive-in  Hearn 
has  some  very  definite  praise. 

"In  my  opinion,"  he  said,  "they  create  an  audi- 
ence of  their  own."  To  support  this  statement 
he  said  that  on  his  travels  in  Texas  he  had 
checked  with  drive-in  audiences  as  they  came 
around  the  ticket  stand  or  the  refreshment  booth 
and  asked  them : 

"Do  you  ever  go  to  theatres  downtown?"  "It 
was  an  exception,"  he  claims,  "when  they  said 
'yes.'  "  The  audiences  for  the  most  part  were 
families  with  the  grandparents  and  the  babies, 
audiences  which  would  never  get  down  to,  much 
less  enter,  a  downtown  theatre. 

"I  think,"  he  continued,  "that  drive-ins  defi- 
nitely have  a  place  in  our  business." 

Conditions  in  the  Charlotte  territory  are  good, 
Hearn  said,  though  business  has  been  seasonally 
off.  This  in  part  he  blames  on  product  because 
"when  you  come  out  with  a  good  picture  you 
do  a  hell  of  a  business." 


Redwood  Theatres, 
Lippert  Circuit  Merge 

Merger  of  George  Mann's  Redwood  Theatres 
and  the  Robert  L.  Lippert  circuit  into  Affi- 
liated Theatre  Service  with  61  theatres  was 
announced  this  week  by  Screen  Guild  President 
Robert  L.  Lippert  from  Medford,  Oregon. 

Lippert  also  declared  Screen  Guild  would 
film  a  series  of  outdoor  pictures  in  Oregon 
with  the  first,  "The  Last  Wild  Horse"  sched- 
uled to  start  shooting  in  August. 

Screen  Guild  associates  held  a  conference 
in  Medford  attended  by  Lippert,  Mann,  J.  Earl 
Henning,  Charles  J.  Maestre,  L.  L.  Lamb,  T. 
F.  Woods,  James  Chapman,  Dan  Pavich,  Harry 
Spaulding,  Joseph  Manniachi,  Dave  Peterson, 
Harry  Longman,  Matt  Freed. 


SCTOA  Studies 
Fire  Insurance 

Directors  of  the  Southern  California  Theatre 
Owners  Association  this  week  moved  to  study 
what  advantages  might  accrue  its  members  from 
blanket  policies  on  fire  and  public  liability  in- 
surance. The  study  arose  out  of  the  fact  that 
fire  insurance  rates  for  theatres  had  advanced 
SO  per  cent  in  California.  If  a  reduction  cannot 
be  obtained,  the  SCTOA  may  consider  estab- 
lishing an  insurance  setup  of  its  own. 


Conn.  MPTO  to  Hold 
Golf  Tourney  Aug.  24 

The  Motion  Picture  Theatre  Owners  of 
Connecticut  will  hold  their  annual  golf  tourna- 
ment at  the  Racebrook  Country  Club,  Orange, 
Conn.,  Aug.  24,  Committtee  Chairman  George 
H.  Wilkinson,  Jr.,  announced  Wednesday. 


Against  If 

Repeal  of  the  Ohio  censorship  law 
was  urged  this  week  by  H.  Gordon 
Hayes,  professor  of  Ohio  State  Univer- 
sity, in  a  letter  to  the  Columbus  Dispatch. 
Wrote  Hayes,  "Censorship  is  a  burden  on 
the  film  industry  and  violates  one  of  the 
most  sacred  tenets  of  Anglo-American 
freedom — freedom  of  expression.  It  is 
an  example  of  the  tjnranny  of  thought- 
control  against  which  courageous  men 
and  women  have  fought  throughout  the 
ages  and  against  which  the  people  of 
this  generation  must  continue  to  fight." 

Attack  on  St.  Louis 
Clearance  Likely 

That  an  anti-trust  action  attacking  clear- 
ances in  St.  Louis  might  be  filed  as  an  out- 
growth of  the  recent  U.  S.  Circuit  Court  of 
Appeals  decision  upholding  the  validity  of  the 
American  Arbitration  Association  motion  pic- 
ture tribunals,  was  considered  likely  in  that 
city  this  week. 

Such  a  suit  is  possible  because  of  a  counter- 
claim which  the  Princess  Theatre,  one  of  the 
defendants  in  the  suit  with  the  AAA,  had  filed 
early  during  the  trial.  Furthermore,  Fred 
Wehrenberg,  principal  stockholder  of  the  Apollo 
Theatre,  another  defendant  in  the  same  suit  is 
said  to  be  anxious  to  join  the  Princess  to  push 
this  counter-claim  and  suit  was  expected  to  be 
started  shortly. 

Counter-claim  Basis 

The  counter-claim  was  filed  by  Mortimer  A. 
Rosecan,  attorney  for  the  Princess,  a  neighbor- 
hooder  and  is  part  of  a  long  legal  tangle, 
which  started  over  four  years  ago  when  the 
Apollo,  another  neighborhood  house,  went  to 
the  AAA  tribunal  with  a  complaint  against 
the  clearances  enjoyed  by  the  Fanchon  and 
Marco  and  St.  Louis  Amusement  Company 
houses  in  St.  Louis.  The  Apollo  procured  re- 
duced clearance.  Whereupon  the  Princess  also 
appealed  for  a  reduction  in  clearance. 

Fanchon  and  Marco  and  the  St.  Louis  Amuse- 
ment Company,  which  are  inter-connected,  then 
attacked  the  validity  of  the  AAA  tribunals  in 
a  $285,000  damage  action  against  the  AAA, 
the  Apollo,  the  Princess  and  various  distribu- 
tors, including  RKO,  20th  Century-Fox,  Para- 
mount and  Warner  Bros. 

The  Princess,  instead  of  filing  a  demurrer  like 
the  other  defendants,  entered  a  counter-claim 
charging  Fanchon  and  Marco  and  the  St.  Louis 
Amusement  Company  with  exerting  a  monopoly 
and  asking  $90,000  damages. 

After  dragging  through  four  years,  a  federal 
district  court  upheld  the  AAA  and  dismissed 
the  F-M,  St.  Louis  Amusement  suit.  The  U.  S. 
Circuit  Court  of  Appeals  upheld  the  lower  court. 
This  leaves  Fanchon  and  Marco  and  St.  Louis 
Amusement  in  the  position  of  having  their  suit 
dismissed  and  facing  possibility  of  a  suit  being 
activated  on  the  grounds  of  the  Princess  counter- 
claim. 


Hall  Sues  Columbia 

Suit  for  $67,000  was  filed  in  Los  Angeles  last 
week  by  Director  Al  Hall  against  Columbia 
charging  breach  of  contract.  Hall  claims  he  had 
been  dismissed  although  his  contract  had  ap- 
proximately 20  weeks  to  go.  The  suit  asks 
$55,000  plus  wages  of  $3,000  and  $9,000  under 
the  California  labor  code. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


7 


UP,  20th  Fox  Sign 
Television  Pact 

(Continued  from  Page  5) 
offer  it  to  its  clients  on  a  basis  similar  to  the 
teletypewriter  news  circuits  now  in  use  in  radio 
and  television  stations. 

The  agreement  is  the  second  such  pact  be- 
tween newsreel  makers  and  press  associations. 
The  first  was  closed  in  January  between  Inter- 
national News  Service  and  Telenews  Produc- 
tions for  a  daily  and  weekly  newsreel  and  for 
library  material. 

The  20th-Fox-UP  deal  differs  in  that  it  is 
strictly  to  build  up  libraries  which  UP  feels  the 
stations  need.  The  background  material  will  be 
sent  to  the  stations  on  16-mm.  by  mail,  each  se- 
quence bearing  a  catalog  number  which  is  on 
file  at  the  UP  bureaus  and  in  the  stations.  When 
the  news  goes  on  the  teletypes,  the  copy  will 
carry  the  catalog  numbers  of  the  shots  which 
could  illustrate  it  and  the  station  can  then  take 
the  sequences  out  of  the  library  and  use  them 
to  televise  while  the  announcer  reads  the  tele 
type  news  story. 

In  describing  the  system  Keller  explained  that 
a  story  such  as  the  present  Berlin  situation  could 
be  illustrated  by  shots  showing  planes  flying  in 
provisions  to  the  American  sector,  shots  of  the 
Russian,  British  and  American  military  authori- 
ties, the  airdrome  and  other  pertinent  material. 

Ready  for  Elizabeth 

Twentieth-Fox  is  already  preparing  for  the 
birth  of  Princess  Elizabeth's  baby  in  October 
by  furnishing  background  on  the  Princess  which 
can  be  used  to  provide  visual  accompaniment  to 
the  story  when  it  breaks. 

Background  is  being  drawn  for  the  libraries 
from  20th-Fox's  Movietone  library  plus  additions 
of  other  news  matter  as  shot. 

The  deal  was  negotiated  by  20th-Fox's  Spyros 
P.  Skouras  and  Hugh  Baillie,  president  of  the 
United  Press  Associations. 

Paramount,  Telecasters 
Reach  Convention  Deal 

New  York's  Paramount  Theatre  and  the 
Television  Committee  for  Pooled  Coverage  of 
Major  Political  Conventions  reached  an  agree- 
ment this  week  whereby  the  Paramount  joined 
the  pool  and  was  allowed  to  pick  up  and  exhibit, 
the  telecasts  which  the  pool  made  of  the  Demo- 
cratic Convention  at  Philadelphia. 

The  pool,  representing  leading  telecasters, 
had  previously  warned  Paramount  that  it  would 
take  action  if  the  theatre  repeated  its  action  of 
the  Republican  National  Convention  w'nere  it 
had  picked  up  and  exhibited  the  Dewey  ac- 
ceptance speech.  The  agreement,  in  which  Para- 
mount paid  an  undisclosed  sum,  allows  the 
Paramount  to  make  motion  picture  recordings 
of  the  telecast  for  Paramount  stations  WBKB, 
Chicago,  and  KTLA,  Los  Angeles.  The  agree- 
ment provides  that  "exhibitions  of  the  telecast" 
must  be  made  at  approximately  the  same  times 
as  such  broadcasts  occur. 


What,  No  Sirens? 

When  movie  stars  come  to  Indianapolis 
they  won't  have  screaming  sirens  telling 
an  impressed  public  that  they're  on  their 
way  and  police  escorts  to  clear  the  road 
for  their  limousined  approach.  That  is 
they  won't  if  Mayor  Al  Feeney  has  his 
way.  The  Mayor  sent  a  recommendation 
that  such  practices  be  discontinued  to  the 
Public  Safety  Board  for  action. 


Free  Kid  Movies 

Free  motion  picture  programs  for 
children  every  Wednesday  between  the 
hours  of  10  A.M.  and  2  P.M.  have  been 
instituted  by  the  Milwaukee  Public  Li- 
brary. The  films  are  selected  for  the 
library's  collection  and  the  shows  are 
supervised  by  Miss  Norma  Rathbun. 
First  film  shown  was  "Heidi."  The  audi- 
torium can  seat  300  children  for  each 
show. 

Schary  Signs  with  M6M 
As  Production  Vice-Pres. 

Dore  Schary  and  MGM  Tuesday  signed  a 
long-term  contract  by  which  Schary  will  be- 
come vice-president  in  charge  of  production  at 
the  MGM  studios  in  Culver  City,  a  post  second 
only  to  that  of  Louis  B.  Mayer. 

The  deal  was  reportedly  negotiated  to  the 
signing  stage  by  Loew's  President  Nicholas  M. 
Schenck,  who  flew  to  the  coast  for  that  purpose 
and  then  flew  back  east  when  all  details  had 
been  worked  out.  According  to  Hollywood  re- 
ports, Schary  will  have  charge,  under  Mayer, 
of  all  production  excepting  musicals. 

Schary,  who  quit  as  RKO's  production  vice- 
president  recently  when  Principal  Stockholder 
Howard  Hughes  interfered  with  production 
plans,  will  return  to  a  lot  where  he  started  as  a 
writer  and  as  a  producer.  The  announcement  of 
his  new  connection  was  made  personally  by 
Mayer. 


Calendar 


JULY 

20-21,  final  organization  meeting,  Mid-Central  Allied 
Theatre  Owners,  Sheraton  (formerly  Coronado)  Hotel, 
St.  Louis. 

24,  Memphis  Variety  Club  picnic,  Memphis. 

26-  28,  midsummer  meeting,  Associated  Theatre 
Owners  of  Indiana,  French  Lick  Hotel,  French  Lick 
Springs,  Ind. 

30-Aug.  1,  Film  Classics  world-wide  sales  meet. 
Hotel  Astor,  New  York. 

AUGUST 

3,  North  Central  Allied  regional,  Fargo,  N.  D. 

4,  North  Central  Allied  Regional,  Devil's  Lake,  N.  D. 
24,  Motion  Picture  Theatre  Owners  of  Conn.,  golf 

tourney,  Racebrook  Country  Club,  Orange.  Conn. 

30-Sept.  1,  convention.  Allied  Theatres  of  Michigan, 
Inc.,  Book-Cadillac  Hotel,  Detroit. 

SEPTEMBER 

14,  IS,  convention.  Independent  Theatre  Owners  of 
Ohio,  Deshler-Wallick  Hotel,  Columbus,  O. 

16-17,  Mid-year  meeting  Variety  Clubs  International, 
Statlcr  Hotel,  Washington,  D.  C. 

18,  Variety  Clubs  International  Humanitarian 
Award  dinner  and  presentation  to  Secretary  of  State 
George  C.  Marshall,  Statler  Hotel.  Washington.  D.  C. 

24-25,  convention.  Theatre  Owners  of  America, 
Drake  Hotel,  Chicago. 

28-  30,  joint  convention,  Theatre  Equipment  Dealers 
Protective  Ass'n  and  Theatre  Equipment  Supply  Manu- 
facturers Ass'n,  Hotel  Jefferson,  St.  Louis. 

OCTOBER 

17,  ninth  annual  dinner  dance.  Motion  Picture 
Bookers  Club,  Hotel  Commodore,  New  York. 

NOVEMBER 

1-2,  convention,  Allied  Theatre  Owners  of  Texas, 
Dallas. 

27-  28,  fall  board  meeting  of  National  Allied,  New 

Orleans. 

29-  Dec.  1,  annual  convention.  National  Allied,  New 
Orleans. 


Philadelphia  Fox  Bids — 
And  Gets  MGM's  'Judy' 

Philadelphia's  Fox  Theatre  this  week  got 
what  is  believed  to  be  its  first  MGM  picture 
since  the  use  of  competitive  bidding  in  that 
city  when  it  won  the  bid  on  "A  Date  With 
Judy." 


RKO  Directors 
End  Coast  Meet 

JVo  Policy  Sfafed  in  Wake 
Of  Curtailed  Production 

RKO  directors  closed  their  meetings  in  Holly- 
wood this  week  as  reports  of  studio  economy 
and  curtailed  production  until  the  fall  persisted 
in  the  face  of  their  official  silence  on  future 
plans. 

Hollywood  thought  the  directors  might  be 
waiting  for  the  stockholders  meeting  set  for 
Aug.  31  at  Wilmington,  Del.,  to  make  their 
announcement. 

Meanwhile  the  ax  had  fallen  on  approxi- 
mately 75  per  cent  of  the  studio  personnel.  The 
publicity  department  dropped  at  least  a  dozen 
publicists.  At  the  same  time  free  lance  writers 
on  the  RKO  payroll  had  been  ordered  to  finish 
all  scripts  by  last  Saturday  or  turn  in  sum- 
maries and  then  check  out.  Writers  under  con- 
tract also  had  to  finish  their  scenarios  or  sum- 
maries at  the  same  time  and  those  whose  con- 
tracts had  layoff  provisions  were  told  they  were 
in  eff^ect. 

No  Plans  Revealed 

Just  what  RKO's  production  plans  would  be 
were  Howard  Hughes'  secret.  The  coast  re- 
ported that  the  schedule  between  now  and  the 
end  of  the  year  would  be  held  to  some  four 
top-budgeters  and  six  or  seven  smaller  budget 
films.  All  indications  point  to  the  fact  that  in- 
dependent producers  will  be  welcomed  to  the 
studio  facilities  and  that  Hughes  plans  to  fol- 
low a  system  similar  to  that  of  United  Artists 
in  his  operations.  Whether  RKO  will  finance 
the  independents  is  unknown. 

The  question  as  to  who  would  replace  Dore 
Schary  at  the  studios  continued  unanswered, 
though  it  seemed  fairly  definite  late  Thursday 
that  Hal  Wallis,  reported  as  a  possibility  in 
the  east,  would  not  be  Schary's  successor. 

Hughes  reportedly  engaged  P.  T.  Lockhart, 
industrial  analyst,  to  make  a  study  of  opera- 
tions on  the  lot. 


Paramount  Raises 
Production  Plans 

Paramount  this  week  increased  its  production 
schedule  so  that  nine  or  10  features  will  go 
before  the  cameras  before  Jan.  1  instead  of 
the  seven  previously  announced.  Studio  Chief 
Henry  Ginsberg  declared  in  Hollywood. 

KATO  Reelects  Officers, 
Sets  Convention  Committee 

Guthrie  F.  Crowe,  was  reelected  president  of 
the  Kentucky  Association  of  Theatre  Owners 
last  Friday  in  Louisville.  Other  officers  re- 
elected were  Vice-President  Willard  Gabhart, 
Treasurer  C.  R.  Buechel,  Secretary  (Mrs.) 
Nell  G.  Borden ;  General  Counsel  Henry  J. 
Stites. 

Newly  elected  Directors  are :  Ned  Greene, 
Leon  Pickel,  Mrs.  Gratia  Locke,  Kenneth  Ar- 
nold, W.  Bruce  Aspley,  J.  Van  Snook,  Gene 
Lutes,  L.  O.  Davis,  W.  T.  Cain,  Mrs.  O.  J. 
Minnix.  Directors  at  large  are  E.  L.  Ornstein, 
Lew  Kensler,  who  resigned  immediately  as  he 
was  leaving  the  industry.  Box  Cox  will  re- 
place him. 

A  committee  of  five — C.  Kenneth  Arnold, 
Lutes,  Ornstein,  Mrs.  Locke  and  Fred  J.  Dolle 
— was  selected  to  work  out  the  schedule  for 
tlie  October  convention. 


8 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


Rank  Blames 

(Continued  from  Page  5) 
of  the  shipment  of  Hollywood  films  to  this  coun- 
try. Neither  you  nor  I — together  the  greatest 
overseas  customer  that  Hollywood  has  ever  had 
— were  given  any  warning  by  Hollywood.  And, 
at  the  same  time,  British  films  in  the  United 
States  faced  a  new  factor — the  'unseen  quota' — 
which  was  the  expression  of  a  natural  resent- 
ment against  their  revenues  from  England  being 
cut,  and  on  a  short  view  was  quite  understand- 
able. This  'unseen  quota'  placed  a  new  restriction 
oji  the  expansion  of  British  films  in  the  United 
States. 

"I  am  sure  this  is  a  passing  phase,  because 
many  of  the  leaders  of  the  American  industry 
believe  that  the  playing  of  British  pictures  and 
American  pictures  together  in  this  country,  in 
the  United  States  and  throughout  the  world  is 
the  greatest  medium  for  creating  and  maintain- 
ing international  understanding.  .  .  . 

"But  last  year  the  industry  had  to  face  the 
facts  as  they  then  were.  This  was  our  greatest 
crisis.  Most  of  us  thought  that,  even  if  the  num- 
ber of  British  films  was  increased,  some  theaters 
would  have  to  close.  Many  exhibitors  were  fill- 
ing roughly  80  per  cent  of  their  screen  time  with 
pictures  from  Hollywood.  They  were  left  high 
and  dry. 

Impossible  Position 

"Until  this  time,  I  personally  was  against  all 
quotas — and  I  never  hesitated  to  say  so  as  an 
individual.  But  I  saw  that,  if  at  any  time  Holly- 
wood disagrees  again  with  our  Government's 
actions,  they  might  do  the  same  thing  again, 
and  the  next  time  it  might  be  a  complete  em- 
bargo. This  is  an  impossible  position  for  any 
business  to  be  in. 

"Without  pictures  for  our  screens,  our  bricks 
and  mortar  are  of  little  value.  There  is  only  one 
sure  shield,  one  insurance  policy  for  every  British 
exhibitor,  whether  big  or  small.  That  is  a  sound 
British  production  industry,  on  which  exhibitors 
can  rely  for  a  continuous  flow  of  good  pictures. 

"But  the  producers  if  they  are  to  be  able  to 
plan  a  continuity  of  pictures  need  their  safeguard 
too,  the  knowledge  that  the  exhibitors  at  home 
will  play  those  pictures,  the  whole  program  of 
British  pictures  when  they  are  made.  .  .  . 

"I  believed,  and  I  still  believe,  that  increased 
production  is  a  vital  national  need.  And  I  re- 
luctantly came  to  the  conclusion  that  this  need 
could  not  be  filled  unless  a  high  but  reasonable 
quota  was  imposed.  That  was  the  reason  why 
I  changed  my  view  about  the  desirability  of  a 
quota." 

Rank  also  held  out  to  the  exhibitor  the  pros- 
pect that  the  quota  might  also  work  out  to  his 
advantage  by  giving  him  selectivity  on  U.  S, 
product. 

"Of  course,"  he  said,  "we  all  want  American 
films.  When  we  are  playing  the  45  per  cent 
quota  we  shall  have  the  best  of  the  American 
pictures  to  choose  from  for  the  remaining  55 
per  cent.  And  magnificent  the  very  best  un- 
doubtedly are. 

"There  will  be  room  here  for  all  the  best  Ameri- 
can pictures — but  few  of  us  will  complain  if  we 
do  not  see  so  many  of  the  Hollywood  lesser  pic- 
tures which  have  brought  little  money  to  our  box- 
offices.  They  have,  moreover,  brought  little 
credit  to  their  producers,  and  may  well  have 
done  damage  to  the  Hollywood  industry  as  a 
whole." 

Rank  told  the  group  that  he  understood  the 
exhibitor  had  problems  in  connection  with  a 
quota  and  "an  exhibitor  who  is  prevented  by  his 
situation  from  playing  as  many  British  pictures 
as  he  would  have  liked  should  be  helped  to  estab- 
lish his  claim  for  exemption." 

"I  can  assure  you  that  I  only  want  General 


U.  S.  for  Quota 

Film  Distributors,"  he  said,  speaking  of  a  Rank 
outfit,  "to  trade  on  fair  terms.  But,  in  my  opin- 
ion, some  exhibitors  are  not  paying  enough  for 
their  films  and — I  daresay — some  of  you  feel 
that  there  are  exhibitors  who  are  paying  too 
much.  .  .  . 

"I  accept  and  understand  the  attitude  of  those 
exhibitors  and  because  of  this  I  propose  that  we 
should  have  an  independent  tribunal  to  adjudicate 
on  any  claim  for  adjustments  where  General 
Film  Distributors  and  an  exhibitor  fail  to  agree." 


No  British  Boycott 
On  West  Coast 

By  JAY  GOLDBERG  (Hollywood  Bureau) 

Jewish  efforts  to  boycott  British  motion  pic- 
tures because  of  the  Palestine  question — a  move 
which  has  made  itself  reportedly  felt  in  New 
York — apparently  have  not  spread  to  the  west 
coast,  a  survey  of  Jewish  organizations  to- 
gether with  distributors  and  exhibitors  of 
British  films  indicated  this  week. 

In  Los  Angeles,  the  Jewish  Community  Coun- 
cil, an  organization  encompassing  several  of 
the  city's  Jewish  organizations,  gave  no  hint 
that  the  Council  was  taking  any  steps  against 
British  product. 

At  the  local  office  of  the  United  Palestine 
Appeal,,  a  spokesman  declared  : 

"No  Jewish  organization  is  officially  engaged 
in  a  boycott  against  English  films  or  any  Eng- 
lish output.  There  is  a  strong  feeling  among 
some  individuals,  but  no  official  action." 

Summarizing  the  exhibitor-distributor  opin- 
ion was  Herman  Rosener,  who  only  last  month 
took  over  the  western  franchises  of  English 
Films,  Inc.,  Rosener  said  he  has  experienced 
no  difficulties  because  of  any  boycott.  The  dis- 
tributor, who  also  operates  the  leading  chain 
of  foreign-product  theatres,  said  business  is  off, 
but  attributed  this  to  the  "seasonal  slump." 
He  said  "The  Brothers"  was  doing  "average 
business"  in  Los  Angeles  and  there  had  been 
no  complaints. 


Jewish  Boycott  Hits 
3  Rank  Films  in  N.  Y. 

Jewish  boycotts  of  British  films  because  of 
the  Palestine  question  were  apparently  making 
themselves  felt  in  New  York  this  week  as  it 
became  known  that  three  J.  Arthur  Rank  fea- 
tures released  by  Universal-International  were 
not  getting  playing  time  on  the  neighborhood 
circuits  of  Loew's  and  RKO,  which  share  U-I 
product. 

The  three  are  "Dear  Murderer,"  "Bad  Sis- 
ter" and  "Jassy."  All  have  had  their  first  runs 
and  will  be  booked  into  the  Universal-controlled 
Park  Avenue. 

No  official  comment  was  available  on  the 
subject,  but  reliable  sources  said  the  circuits 
were  not  booking  because  they  feared  demon- 
strations. To  date  none  of  the  other  circuits, 
such  as  Skouras,  seem  to  have  bid  for  the  films 
and  independents  also  seem  to  be  standing  by. 

Eagle  Lion  has  not  been  affected,  since  it 
has  no  unplayed  British  product  at  the  moment 
and  is  holding  "Oliver  Twist"  for  fall  release. 

Just  how  this  newest  development  in  the 
Rank  situation  here  will  be  taken  in  England 
is  not  known.  When  Rank  was  a  visitor  here 
the  question  of  British  pictures  and  the  claim 
that   they   were    not   getting   enough  support 


Hey,  Bub 

It  was  a  big  moment  in  the  western 
that  snorted  and  snarled  across  the 
screen  of  the  Hollywood  Hitching  Post 
The  time  was  6  P.M.  Suddenly  the  audi- 
ence stared.  A  small  figure  had  scram- 
bled up  on  the  stage  and  with  clenched 
fists  was  pummelHng  the  giant  figure  of 
the  villain,  who  had  been  knocked  down. 
The  projectionist  cut  down  the  volume 
and  through  the  house  p.a.  system  told 
the  little  boy  to  cut  it  out  and  scram. 
He  did.  The  audience  didn't  seem  to 
mind. 


came  up  at  a  meeting  held  in  the  board  room 
of  the  Motion  Picture  Association  of  America, 
At  that  time  the  charge  was  made  that  Amer- 
ican circuits  were  not  giving  the  British  an 
even  break.  This  brought  forth  a  spirited  reply 
from  Loew's  Joseph  Vogel  who  pointed  to  what 
his  circuit  had  done  in  metropolitan  New  York, 
a  point  which  was  apparently  conceded.  Vogel 
intimated  that  the  films  had  not  done  what 
could  fairly  be  expected  of  them. 


No  'Sleep'  for  Ronk 
Declares  Denbow 

Triangle  Pictures  "Sleep  My  Love"  will  be 
sold  to  independents  in  England  away  from 
the  Rank  interests  because  of  J.  Arthur  Rank's 
refusal  to  grant  the  picture  more  than  50  per 
cent  of  the  standard  British  prices,  Triangle 
President  Sam  Denbow  declared  last  Friday. 
Denbow  accused  Rank  of  a  "perfidious  policy 
of  playing  off  major  motion  picture  interests 
against  one  another  in  the  hope  of  obtaining 
outstanding  product  at  ridiculously  low  prices." 

Canada  Provides  Free 
Movies  for  Tourists 

Free  motion  pictures  for  the  entertainment 
of  tourists  have  been  started  on  a  national  scale 
by  the  National  Film  Board  of  the  Dominion 
of  Canada,  Toronto  reported  this  week. 

The  screenings  will  be  on  a  regular  basis  at 
selected  points  across  the  country  within  the 
next  two  weeks,  the  reports  said.  The  programs 
consist  of  historical,  travel,  sport  and  scenic 
short  subjects,  all  dealing  with  Canada  and 
presented  at  scheduled  times  by  regional  and 
field  representatives  of  the  board  in  coopera- 
tion with  local  organizations,  such  as  chambers 
of  commerce,  libraries  and  clubs.  Where  in- 
door facilities  are  not  available,  the  shows  are 
put  on  in  the  open  air. 

One  of  the  locations  now  showing  the  films 
is  at  Niagara  Falls,  Ontario,  which  is  a  point 
of  entry  into  Canada  for  thousands  of  tourists. 
In  Ottawa,  "Canada  by  Color"  programs  are 
being  shown  at  3  P.M.  daily  from  Monday  to 
Friday  in  the  theatre  of  the  National  Museum. 


CInecolor  Claims  Cost 
Cut  for  New  System 

Through  a  new  development  of  "hypersen- 
sitizing"  film  combined  with  the  use  of  1,000- 
foot  magazines,  Cinecolor  will  be  able  to  bring 
the  cost  of  its  process  down  from  20  per  cent 
to  approximately  10  per  cent,  more  than  black 
and  white.  Board  Chairman  A.  Pam  Blumenthal 
declared  in  Hollywood  this  week.  The  new 
"hypersensitizing"  film  will  also  cut  light  costs 
by  "at  least  50  per  cent"  Blumenthal  said.  The 
process  was  not  described. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948  9 

Selling  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertisinq,  Publicity  and  Exploitation 


Promote  Cooperative  Paffes 

When  it  comes  to  newspaper  cooperative  pages,  those  Schine  theatremen  are  right 
in  there  doing  a  bang-up  promotion  job. 

In  Federalsburg,  Md.,  Mrs.  Pearl  Bryant  of  the  Federal  Theatre  got  the  merchants 
to  come  through  for  a  swell  page  of  MGM's  "State  of  the  Union."  Banner  head  across 
the  top  was:  "SHOP  at  these  stores  for  the  biggest  values  in  this  'State  of  the  Union'." 

Then,  in  Hamilton,  N.  Y.,  Manager  E.  Chester  Ballard  of  the  State  promoted  a 
half-page  cooperative  on  Paramount's  "Unconquered."  Keynote  of  the  layout  was 
"Let's  all  work  together — keep  America  'Unconquered' — buy  U.  S.  Security  Bonds." 
The  title  was  also  played  up- in  the  individual  merchant  ads. 


^Northwest  Stampede'  Is 
Premiered  in  Canada 

"Northwest  Stampede,"  Eagle  Lion's  $2,000,- 
000  Cinecolor  romantic  drama  filmed  entirely 
on  location  in  Canada,  was  world-premiered 
Thursday,  at  the  Grand  Theatre  in  Calgary, 
Alberta.  AIJ  the  color  and  excitement  of  a 
"Hollywood  premiere"  was  incorporated  into 
the  campaign,  which  was  duplicated  the  fol- 
lowing day  in  Edmonton  when  the  film  bowed 
at  the  Rialto  Theatre  in  that  city. 

The  premiere  was  held  in  Calgary  at  the 
request  of  Canadian  Chamber  of  Commerce 
heads,  government  officials  and  businessmen, 
who  had  cooperated  during  the  location  shoot- 
ing of  the  film  in  Canada  and  on  the  Duke  of 
Windsor's  famed  ranch  located  just  outside 
Calgary.  Much  of  the  film's  action  centers 
around  the  famous  Calgary  Stampede,  which 
was  photographed  during  the  actual  Stampede 
last  year. 

Highlight  of  the  Calgary  premiere  set  up  by 
Irving  Herman,  International  Film  Distributors 
director  of  advertising  and  publicity,  was  a 
giant-size  postcard  addressed  to  James  Craig, 
romantic  male  star  of  the  film,  who  last  year 
was  named  honorary  grand  marshal  of  the 
Stampede  parade.  The  card  was  displayed  in  ad- 
vance in  front  of  the  Grand,  where  thousands 
of  Calgary  citizens  signed  it.  On  the  afternoon 
of  the  premiere,  the  postcard  was  mailed  to 
Craig  in  Hollywood,  after  the  Mayor  of  Cal- 
gary and  members  of  the  City  Covmcil  had 
added  their  signatures  to  complete  the  roster. 

All  factory  whistles  and  other  whistles  in 
Calgary  and  Edmonton  blew  at  the  time  "North- 
west Stampede"  opened  in  each  city,  and  Joan 
Leslie,  female  star  of  the  film,  was  to  be  pres- 
ent in  person  to  repeat  the  ceremony  she  per- 
formed last  year,  when  she  presented  the  local 
Indians  with  the  treaty  money  they  receive 
each  year  from  the  Dominion  of  Can*&%hder 
perpetual  treaty  signed  many  years  ago  with 
their  ancestors. 


Greenthal  Agency  to 
Handle  Goldwyn  Film 

Samuel  Goldwyn  has  appointed  Monroe 
Greenthal  Company,  Inc.  as  advertising  agency 
for  his  Technicolor  production,  "A  Song  Is 
Born,"  starring  Danny  Kaye  and  Virginia 
Mayo. 

Conferences  on  the  campaign  between  Gold- 
wyn, William  Hebert  and  Lynn  Farnol,  culmi- 
nating in  the  choice  of  the  agency  terminated 
Sunday  and  Farnol  planed  for  Denver  for  two 
weeks'  vacation  before  returning  to  New  York 
and  his  post  as  eastern  advertising  and  pub- 
licity director  for  the  producer. 


To  Choose  Animals 

Monty  Shaff  has  engaged  Deane  Dickason, 
now  traveling  on  a  lecture  tour  and  showing 
his  color  films,  to  purchase  or  make  renting 
arrangements  for  animals  for  "The  Man-Eating 
Leopard,"  sequel  to  "Man-Eater  of  Kumaon." 
Dickason  will  visit  the  commercial  animal 
farms  to  select  "cat"  animals  for  the  picture. 


Red  as  Fall  Color  Aids 
Campaign  on  'Carmen' 

Columbia's  promotional  campaign  on  "The 
Loves  of  Carmen"  received  added  impetus  last 
week  when  "Carmen  Rose"  was  selected  as  the 
most  topical  color  of  the  fall  season  by  a  num- 
ber of  designers,  textile  and  fabric  houses  and 
apparel  manufacturers.  The  selection  of  the 
new  hue,  part  of  a  nation-wide  program  in- 
spired by  the  Technicolor  picture,  came  follow- 
ing internationally  famous  color  engineer  How- 
ard Ketcham's  statement  that  red  would  defi- 
nitely replace  blue  as  the  nation's  favorite 
"mood  color." 

Leading  manufacturers  in  these  fields  have 
announced  they  will  feature  the  new  color, 
which  was  named  by  Ketcham  in  honor  of  the 
film,  in  all  their  products  this  Fall.  The  shade 
is  a  basic  Technicolor  red,  with  purplish  under- 
tones, and  is  equally  flattering  to  all  com- 
plexions. 


Local  Personality  Payoff 

In  Fairport,  N.  Y.  the  local  newspaper  each 
week  prints  a  photo  of  an  old-time  Fairport 
resident  on  the  front  page.  First  three  persons 
identifying  the  subject  receive  passes  to  the 
Temple  Theatre.  The  tieup  was  put  over  by 
Leon  Monroe,  and  has  proved  very  popular. 


OLD  TIME  SHOWMANSHIP.  Nate  Wise, 
manager  of  the  RKO  Grand  in  Cincinnati, 
went  all  out  in  the  grand  manner  for  the 
revival  of  Frank  Buck's  "Bring  'Em  Back 
Alive,"  with  marquee  and  entire  front  en- 
cased in  jungle  art — and  a  good  job  of  paint- 
ing it  was,  too.  The  box-office  was  covered 
with  a  palm  tree.  Note  that  regular  marquee 
letter  plates  were  hidden,  thus  changing 
appearance  of  marquee  entirely. 


Extra  Stunts  Score  for 
Tom  Wolf  in  Kansas  City 

There's  nothing  like  a  little  extra  ballyhoo 
and  exploitation  to  help  a  picture  along  these 
days,  according  to  Tom  Wolf,  manager  of  the 
Roxy  Theatre  of  the  Durwood  circuit  in 
Kansas  City,  Mo.  And  Tom  puts  his  words  to 
work  with  a  rounded  campaign  of  advertising 
and  exploitation.  It  may  not  bowl  the  town 
over,  but  it  keeps  good  steady  trade  coming  to 
the  house. 

Recently  Wolf  put  direct  mail  to  work  for 
him  in  connection  with  the  showing  of  Para- 
mount's "Speed  to  Spare."  He  circulated  a  let- 
ter, mimeographed  on  the  theatre's  letterhead 
paper,  to  all  truck  lines  in  the  metropolitan 
area,  explaining  that  the  picture  was  one  the 
men  behind  the  wheels  would  want  to  see.  Just 
to  insure  that  some  of  the  truckers  came  to 
see  the  picture  and  started  word-of-mouth  roll- 
ing. Wolf  sent  along  pairs  of  ducats. 

Frequently  it's  street  ballyhoo  Wolf  decides 
on,  as  for  example  when  he  recently  played 
Monogram's  "Jiggs  and  Maggie  in  Society." 
He  put  out  a  street  walker  of  the  apparent 
size  of  Jiggs,  made  up  in  the  standard  Jiggs 
costume  including  the  top  hat,  enough  to  at- 
tract attention  most  anywhere.  The  sidewalk 
stroller  carried  a  sign  on  his  back  giving  the 
details  of  time  and  place  of  showing.  It  was 
good  for  plenty  of  gaping  from  passersby,  and 
resulted  in  a  better  than  average  week  for  the 
film  at  the  theatre. 

Often  it's  a  very  simple  device  which  creates 
unusual  interest,  according  to  Wolf.  An  ex- 
ample was  a  lobby  display  of  guinea  pigs  which 
he  tied  up  with  a  showing  of  "Enchanted  Val- 
ley" recently.  Guinea  pigs  are  spoken  of  often 
enough,  but  a  good  many  people  have  never 
seen  them.  The  small  pen  containing  the  ani- 
mals was  placed  at  the  foot  of  a  40x60  display 
on  the  film,  and  thus  both  got  attraction  from 
patrons  going  through  the  lobby. 


'Jungle  Scout'  Club 
Boosts  Buck  Reissue 

Organizing  a  Frank  Buck  Club,  with  cards 
giving  members  the  status  of  Jungle  Scout 
"pledged  to  the  study  and  conservation  of  rare 
wild  animal  life,"  capped  Manager  Sam  Tor- 
gen's  promotion  for  the  reissue  of  Frank  Buck's 
"Bring  'Em  Back  Alive"  at  the  RKO  Keith, 
Lowell,  Mass. 

The  same  stunt  was  used  in  other  New  Eng- 
land area  theatres— the  RKO,  Boston;  RKO 
Albee,  Providence;  Loew  Poli  Bijou,  New 
Haven,  among  others. 


VITAMIN  M-G-M 
FOR  THE  ENTIRE 
FAMILY! 

MAY  * 

SPENCER  TRACY 

KATHARINE  HEPBURN 

VAN  JOHNSON 

Angela  Lansbury 

Adolphe  AAenjou,  Lewis  Stone 

in  FRANK  CAPRA's 

"STATE  OF  THE  UNION." 

"SUMMER  HOLIDAY" 

(Tec/inico/orj. 

MICKEY  ROONEY 

GLORIA  DeHAVEN 

Walter  Huston,  Frank  Morgan 

Butch  Jenkins,  Marilyn  Maxwell 

Agnes  Moorehead,  Selena  Royle. 

*•      *  *• 
CLARK  GABLE 
LANA  TURNER 
Anne  Baxter,  John  Hodiak 
in  "HOMECOMING" 
Roy  Collins,  Gladys  Cooper, 
Cameron  Mitchell. 

JUNE 

"BIG  CITY" 

Starring  Margaret  O'Brien 
Robert  Preston,  Danny  Thomas 
George  Murphy,  Karin  Booth 
Edward  Arnold,  Butch  Jenkins 
Betty  Garrett,  Lotte  Lehmann. 

•k  -A 

JUDY  GARLAND,  GENE  KELLY  in 
"THE  PIRATE"  fTechnico/or}, 
Walter  Slezak,  Gladys  Cooper 
Reginald  Owen. 

*        *  A 

ESTHER  WILLIAMS,  PETER  LAWFORD 
RICARDO  MONTALBAN 
JIMMY  DURANTE,  CYD  CHARISSE 
XAVIER  CUGAT  in  "ON  AN  ISLAND 
WITH  YOU"  (rec/in/co/orj. 


WITH 


IRVING  BERLIN'S 

"EASTER  PARADE" 

(Tecfin/co/or).  Starring 

JUDY  GARLAND,  FRED  ASTAIRE 

PETER  LAWFORD,  ANN  MILLER. 

"A  DATE  WITH  JUDY" 
(Teciinico/or). 

Starring  WALLACE  BEERY, 
JANE  POWELL,  ELIZABETH  TAYLOR 
CARMEN  MIRANDA,  XAVIER  CUGAT 
ROBERT  STACK. 


GREER  GARSON 

WALTER  PIDGEON  in 

"JULIA  MISBEHAVES" 

PETER  LAWFORD,  ELIZABETH  TAYLOR 

CESAR  ROMERO,  Lucile  Watson 

Nigel  Bruce,  Mary  Boland 

Reginald  Owen. 

*  -k 
MONTGOMERY  CLIFT 
ALll>JE  MacMAHON 
JARMILA  NOVOTNA 
in  "THE  SEARCH" 

RED  SKELTON,  BRIAN  DONLEVY 
in  "A  SOUTHERN  YANKEE" 
Arlene  Dahl,  George  Coulouris 
Lloyd  Gough,  John  Ireland 
Minor  Watson. 

SEPTEMBER 

"THE  THREE  MUSKETEERS" 

(Technicolor). 

LANA  TURNER,  GENE  KELLY 
JUNE  ALLYSON,  VAN  HEFLIN 
ANGELA  LANSBURY, 
Frank  Morgan,  Vincent  Price 
Keenan  Wynn,  John  Sutton 
Gig  Young. 

LASSIE  in  "HILLS  OF  HOME" 
(Technicolor).  Co-starring 
EDMUND  GWENN,  DONALD  CRISP 
TOM  DRAKE,  JANET  LEIGH. 


Yes,  it's  GRiEi^ 
in  TIGHTS! 

Wait  till  you  see 
-Julia  Misbehaves" 
(Garson-Pidgeon). 
You'll  understand 
why  the  Coast  is 
raving  about  it' 


They  won't  even  bother  with 
the  dishes  when  EASTER 
PARADE'  comes  to  town!'' 


T  'SB. 


Oh,  what  a  wonderful  sum- 
mer (when  you've  got  M-G-M 
Pictures!)  Are  you  taking  /our 
Vitamin  M-G-M  regularl/? 
It's  so  good  for  what  ails  you! 
It's  a  pepper-upper  for  the 
entire  industry! 


12 


Popularity^  Not  Beauty,  Contests 

Showmen  planning  a  summer  beauty  contest  are  advised  in  a  recent  issue  of  Show- 
manship, National  Theatres  house  organ,  to  adopt  a  different  name  for  such  events. 
The  term  "beauty,"  it  is  pointed  out,  is  pretty  much  a  one-man  opinion,  while  "Popu- 
larity" or  "Personality"  are  more  desirable  designations  because  they  are  factual  and 
will  not  inspire  illwill  against  the  theatre,  as  many  managers  have  learned  by  experience. 

"The  'popularity'  approach,"  says  Showmanship,  "also  makes  easier  the  choosing 
of  a  winner  on  votes  (tickets  at  the  box-office)  cast  by  patrons  for  entrants,  usually 
put  up  and  sponsored  by  merchants  of  the  community." 


Guthrie  Greets  ^Return  of  Bad  Men^ 
With  Gala  Parade,  Capacity  Crowds 


Perhaps  the  biggest  event  in  the  history  of 
Guthrie,  Okla.,  since  the  famous  land  rush  of 
1889,  was  observed  in  that  city  last  week  when 
the  world  premiere  of  RKO  Radio's  "Return 
of  the  Bad  Men"  was  staged  before  a  capacity 
house  at  the  Melba  Theatre.  The  opening  fea- 
tured the  personal  appearance  of  blonde  Jacque- 
line White,  one  of  the  film's  stars,  and  the 
original  Jesse  James,  famed  gunman  of  the 
West's  early  days. 

The  momentum  of  the  premiere  was  such  that 
Manager  Al  Powell,  who  directed  the  seat 
sale  at  advanced  prices,  reported  that  the 
next  two  performances  were  sold  before  the 
picture  opened. 

James  was  royally  received  by  the  premiere 
crowd.  Originally,  there  had  been  some  dis- 
pute as  to  whether  he  was  the  genuine  West- 
ern figure,  but  he  was  positively  identified  by 
Al  Jennings,  who  was  reported  to  be  an  Okla- 
homa outlaw,  too,  in  the  early  days,  winning 
greater  than  a  state-wide  reputation  with  the 
law-enforcement  agencies. 

In  a  pre-premiere  parade  Jesse  was  flanked 
by  Orvus  Lee  Howk,  who  kept  the  old  man's 
secret  for  15  years  and  who  now  acts  as  his 
adviser,  and  by  Terry  Turner,  RKO  director 
of  exploitation,  whose  staff  managed  to  lure 
James  from  retirement. 

Miss  White  received  a  great  ovation.  The 
other  stars  of  the  picture,  Randolph  Scott, 
Anne  Jeffreys,  Robert  Ryan  and  George  "Gab- 
by" Hayes,  could  not  attend  because  of  other 
commitments.  Ray  Whitley  and  his  "Gower 
Gulch  Boys"  were  on  hand  to  "tote"  the  bur- 
den of  the  stage  shows  and  radio  broadcasts. 

Round-up  clubs  from  northern  Oklahoma 
were  represented  in  the  pre-prejniere  street  pa- 
rade at  noon  and  stage  coaches,  floats  and 
other  conveyances  of  the  '89  period  were  feature 
attractions  in  the  march. 

Local  high  school  bands,  organized  by  M. 
D.  Marshall,  and  the  round-up  clubs,  under 
guidance  of  Fred  Trapnell,  received  ovations 


Behind  the  'Curtain' 

Until  Manager  Ansel  Winston  of  the 
RKO  CoHseum  Theatre,  New  York, 
reported  it  to  us,  we  hadn't  heard  of 
this  stunt  on  20th-Fox's  "The  Iron 
Curtain,"  and  we're  sure  a  lot  of  show- 
men will  appreciate  the  idea  Ansel  is 
passing  along. 

A  special  display  was  set  up  in  the 
lobby,  the  front  of  which  had  two  peep- 
holes with  copy  asking  patrons  to  look 
behind  the  "Iron  Curtain."  The  inside 
of  the  setpiece  was  illuminated  with  a 
flashing  light,  and  the  background  was 
inscribed  with  "Iron  Curtain"  copy. 

That's  all  the  information  Ansel  has 
given  us,  but  we're  sure  it  will  give  ex- 
hibitors enough  of  an  idea  so  that  they 
can  take  it  from  here. 


from  the  thousands  of  Oklahoma  residents 
who  witnessed  the  parade  spectacle. 

Two  radio  broacasts  increased  local  interest. 
The  first  at  12 :30  p.m.  described  the  parade 
and  the  daytime  events,  while  an  evening  show, 
at  7  o'clock,  was  broadcast  direct  from  the 
Melba  stage  with  the  premiere  audience  look- 
ing on. 

The  Guthrie  premiere  was  followed  by  an 
opening  in  Tulsa,  with  Miss  White  and  Ray 
Whitley  and  his  band  on  hand  for  the  festivi- 
ties. Other  openings  were  scheduled  in  Enid, 
Chickasha  and  Lawton  (all  in  Oklahoma),  and 
in  Amarillo,  Wichita  Falls,  Fort  Worth  and 
Abilene  (all  in  Texas). 


Brass  Tacks  of  Theatre  Management 

Now  I  Call  These  People 

Showmen   June  26,  p.  17 

Show  Business  South  of  the 

Border   June  19,  p.  23 

To  Make  a  Go  Improve  Your 

'Know'   June  12,  p.  39 

You  and  High  Costs  and  Low 

Wages   .!  June   5,  p.  20 

Editor's  Mailbag 

June  12,  p.  28  ;  June  19,  p.  22 
Equipment  and  Maintenance 

June  19,  pp.  E1-E32 

Exploitation  Campaigns — By  Pictures 


Arch  of  Triumph   June   5,  p.  l.'i 

^'ambi  June  26,  p.  13 

Big  Clock,  The  Junel9,  p.  11 

BIride  Goes  Wild,  The 

June  S,  p.  15;  June  19,  p.  11 

Brute  Force   June  26,  p.  13 

Casbah   June  12,  p.  17 

Cynthia   June  5,  p.  16 

Duel  in  the  Sun  June  26,  p.  13 

Fort  Apache.  .  .June  19,  p.  15;  June  26,  p.  16 

Fuller  Brush  Man  June  12,  p.  17 

I  Remember  Mama 

June  5,  p.  15,  p.  18;  June  19,  p.  12 
It  Always  Rains  on  Sunday.  .June   5,  p.  18 

Lady  from  Shanghai  June  26,  p.  13 

Mating  of  Millie.  June  5,  p.  16;  June  12,  p.  17 
Mr.  Blandings  Builds  His  Dream 

House   June  12,  p.  16 

Noose  Hangs  High,  The  June   5,  p.  14 

Prairie,  The  June  12,ip.  10 

Silver  River  . .  .June  12,  p.  12;  June  26,  p.  13 
Sitting  Pretty.  .June  12,  p.  16;  June  26,  p.  11 

Smugglers,  The   June  5, p.  15 

Summer  Holiday  June  19,  p.  14 

T-Men_  June  5,  p.  15 

Tarzan's  Secret  Treasure ....  June  19,  p.  19 

Woman  in  White  June  19,  p.  15 

Exploitation  Campaigns — By  Stunts 
Action  and  Laugh  Show  Kid 

Summer  Institution   Junel9,  p.  12 

Adapts  Promotion  Campaign  to 

Special  Events   June  12,  p.  15 

Ants  as  Film  Pluggers  June  5,  p.  16 

A  Rose  from  Casanova  June  12,  p.  9 

Background  Book  June  19,  p.  12 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 

Schine  Tells  Managers 
How  to  Plug  Golf  Short 

A  recent  issue  of  the  Schine  Screening  Neivs, 
a  house  publication  of  circuit  advice  and  sug- 
gestions to  its  managers,  devoted  five  pages  to 
RKO's  10-minute  golf  short,  "Muscles  and 
the  Lady",  and  ideas  on  how  they  may  profit- 
ably exploit  it.  A  page  is  devoted  to  the  short 
itself,  its  filming  at  the  famous  Boca  Raton 
golf  course,  and  the  fact  that  it  shows  golf 
champs,  Frank  Stranahan,  and  Louise  Suggs 
who  holds  several  American  titles  and  recently 
copped  the  British  women's  golf  title.  Four 
pages  contain  promotion  stunts  and  a  news- 
paper publicity. 

Golf  promotions  listed :  signs  on  club  houses, 
bars,  pro  shops,  shower  rooms,  locker  rooms, 
sporting  goods  stores,  chain  stores  and  drug 
stores  selling  golf  equipment ;  contact  with  sec- 
retaries of  all  country  clubs  for  bulletin  men- 
tion and  use  of  their  mailing  lists  in  a  mail 
campaign. 

The  brochure  advises  a  guessing  contest  at 
the  country  club  house  with  tickets  to  see  the 
short  going  to  those  guessing  closest  to  the 
number  of  golf  balls  in  a  basket.  A  driving  con- 
test, special  lobby  display,  copy  for  newspaper 
ads,  cooperation  of  sports  editor,  etc.,  are  among 
other  ideas  advanced.  A  prepared  500-word 
newspaper  article  on  the  short  is  included. 


Cards  on  Time  Clocks  June   5,  p.  18 

Comic  Book  Inserts  June  5,  p.  18 

Dialog  between  Showman  and 

Son   June  12,  p.  9 

Four  Ballyhoo  Stunts  June  26,  p.  l6 

Gorilla  Cutout  Bally  June  5,  p.  14 

Japanese  Figure  Cutouts  June  5,  p.  19 

Mayor  Buys  First  Ticket  June  12,  p.  17 

Model  Family  Exploitation.  .  .June  26,  p.  12 

Movie  Quiz  Man  June  5,  p.  14 

Musical  Contest   June  26,  p.  13 

Patrons  Won't  "Beef  at  Beef 

Matinee   June  19,  p.  11 

Personalized  Approach   June  12,  p.  20 

Season  for  Straw  Votes  June  26,  p.  12 

Talks  to  Italian  Lodge  June  5,  p.  15 

Television  Set  Proves 

Magnet   June  19,  p.  15 

Theatre's  Throwaways  Not 

Thrown  Away   June   5,  p.  19 

Times  Square  Ballyhoo   June  26,  p.  17 

Trolley  Cards   June  5.  p.  14 

15th  Anniversary — Special 

Section   June  12,  pp.  A-l-A-50 

Index  for  May,  1948  June  12,  p.  24 

Money  Dates  for  July  June  5,  p.  19 

Showmanalyses : 

Coroner  Creek   June   5,  p.  16 

Fighting  Father  Dunne  June  26,  p.  19 

Hazard   June  12,  p.  24 

Romance  on  the  High  Seas ..  June  19,  p.  14 
Theatre  Management — Special  Articles 

Courtesy  Is  Contagious   June  19,  p.  23 

Kiwanis  Minstrel  Show  June  12,  p.  39 

Merenbloom  Aids  May  Queen 

Festival   June  5,  p.  20 

Peffley  Cashes  in  on  Hig-h  School 

Graduation   June  5,  p.  20 

Rodeo  Queen  Contest  Brings 

Out  the  Public  June  12,  p.  39 

Sets  Summer  Style  Show  for 

Teen- Age  Boys  Only  June  19,  p.  24 

Theatre,  Radio  Sponsor  Party 

for  Children   June26,  p.  17 

300  Children  Entered  in  Cutest 

Child  Contest   June  12,  p.  41 

Turner  Keeps  in  Touch  With 

Schools.  Pupils   June  26,  p.  17 

Weekly  Inspection  Tour  June  12,  p.  41 


Index  for  JUNE,  1948 


TO  UNITE  IN  A  FELLOWSHIP  FOR  THEIR  OWN 
ADVANCEMENT  IN  AND  FOR  THE  IMPROVEMENT 
OF  MOTION  PICTURE  SHOWMENSHIP  STANDARDS 

JOIN  NOW 

THE  INSTITUTE  OF  MOTION  PICTURE  SHOWMANSHIP 


Membership  is  ¥ree  .  .  .  there  are  no  dues  to  pay,  no 
obligations.  If  you  are  associated  with  a  theatre  as  owner, 
manager,  publicity  or  exploitation  man,  assistant  man- 
ager, head  of  any  department  in  a  motion  picture  theatre, 
you  are  eligible  for  full  membership. 

Join  now — make  sure  your  name  is  among  the  honored 
showmen  who  will  be  listed  in  the  First  Roll  Call 
scroll  to  appear  in  the  Aug.  7  issue  of  SHOW- 
MEN'S TRADE  REVIEW.  All  showmen  who  have 
filed  their  applications  on  or  before  July  28,  will 
be  listed  on  the  scroll  which  identifies  First  Call 
members  of  IMPS. 

Read  how  IMPS  will  help  you  as  you  help  fellow 
showmen  through  the  activities  of  this  new,  modern 
organization  of  theatremen.  Further  details  are  on 
the  following  page.  Read  them — then  fill  out  the 
card  below  with  necessary  information  and  your 
membership  card  will  be  sent  to  you  promptly. 


Card  of  membership — a  handsome  memento  and  a 
visible  attest  that  you  belong  among  the  progressive 
showmen  of  the  industry — is  shown  below.  Your  card, 
bearing  your  name  and  encased  in  a  protective  cover  will 
be  sent  immediately  your  application  for  membership  is 
acted  upon  by  the  IMPS  governors. 


VMOTION  PICTURE?< 


LIVE  SHOWMEN  ARE 

EMEN  OF  ACTION 
DON'T  DELAY 
.J  YOUR  APPLICATION  IN 
RIGHT  AWAY- 
TAKE  YOUR  PLACE  IN 
THE  FIRST  ROLL  CALL 


Chick  Lewis 
General  Director 

Institute  of  Motion  Picture  Showmanship: 

Please  send  application  blank  for  full  membership 
in  the  Institute  of  Motion  Picture  Showmanship. 

It  is  understood  that  my  membership  involves  no 
obligation  to  pay  dues  or  buy  any  article  or  articles. 


Name 


Theatre 


Street 


City. 


State . 


IMPS 


Will  Help 


All  Showmen  To  Help  Themselves 

Through  IMPS,  showmen  everywhere  can  help  the  film  industry 
by  giving  the  benefit  of  their  efforts,  ideas  and  suggestions  to  improve 
standards  of  showmanship  in  selling  motion  picture  attractions. 


REMEMBER  THIS: 
No  member  of  IMPS  pays  any  dues. 
No  member  will  be  obligated  in  any 
way,  manner  or  form  ever  to  spend 
any  money  for  the  purchase  of  any 
commodity  or  article  by  reason  of 
his  membership  in  IMPS. 


No  member  will  be  obligated  to 
perform  any  service  or  participate  in 
any  activity  other  than  purely  vol- 
untary efforts  in  advising  fellow 
showmen  as  to  ideas,  stunts,  or  sug- 
gestions he  believes  to  have  merit 
for  application  in  selling  shows  and 


managerial  duties  in  the  theatre. 
The  voluntary  effort  referred  to  im- 
mediately above  consists  merely  in 
reporting  news  of  successful  activi- 
ties in  show  selling  or  any  theatre 
work,  or  ideas  for  use  in  exploitation 
and  operation,  to  fellow  members 
of  IMPS  through  the  columns  of 
Showmen's  Trade  Review. 


Send  in  the  application  blank  be- 
low. Your  membership  card  will  be 
dispatched  by  return  mail  —  along 
with  further  details  of  the  interesting 
activities  and  valuable  benefits  you 


can  derive  through  The  Institute  of 
Motion  Picture  Showmanship. 


Remember,  you  are  obligated  in  no 
way,  either  to  pay  any  dues  or  spend 
any  money  for  anything  by  reason  of 
your  membership  in  IMPS.  It's 
FREE  of  all  obligation  of  any  kind 
whatsoever.  The  more  you  know 
about  IMPS,  the  more  you  will  ad- 
mire its  purposes  and  its  ideals. 
You'll  be  glad  you  sent  in  your  ap- 
plication early,  when  you  receive  the 
further  details  which  will  accom- 
pany your  membership  card. 


Fill  Out  Membership  Application  on 

Reverse  Side,  Clip,  Enclose  in  Envelope  and  Mail  NOW  to: 


Showmen's  Trade  Review 


15  01  Broadway 


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BE   SURE   YOU  ARE  LISTED 


AMONG  THE  TOP  SHOWMEN 


WHOSE  NAMES  WILL  APPEAR 


ON  THE   FIRST  ROLL  CALL 


OF  I.  M.  P.  S.  MEMBERS 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


15 


Ballyhoo,  Display,  Stunts  Stage  Comeback; 
Movie  Showmanship  Gets  Down  to  Brass  Tacks 


The  film  industry  appears  to  be  returning  in 
earnest  to  the  old-time  credo  that  you've  got 
to  give  the  people  a  show  outside  in  order  to 
get  them  sufficiently  excited  to  buy  tickets  to 
go  inside  and  see  the  pictures  weave  moving 
patterns,  with  souiid  accompaniment,  of  ad- 
venture, comedy  and  action  on  the  screen. 

Theatremen  of  the  old  school  are  welcoming 
the  new  order,  regard  it  as  second  only  to  a 
high  percentage  of  quality  films,  from  the 
audience-satisfaction  standpoint,  as  the  right 
prescription  for  whatever  ails  box-office  busi- 
ness at  theatres  around  the  country.  Exploita- 
tion-minded theatremen  are  divided  as  to  whe- 
ther the  egg  (exploitation  type  of  film)  or  the 
chicken  (ballyhoo  that  registers  increased  sales 
at  the  ticket  windows)  came  first  in  the  current 
backswing  to  old-fashioned  "picture  business." 
But  they  are  willing  to  let  the  credit  go,  so 
long  as  things  continue  to  head  in  the  direction 
of  a  brand  of  showmanship  that  has  plenty  of 
vim,  vigor  and  variety  of  stunts  to  arouse  pub- 
lic interest  in  movies. 

New  York  Tryout  for 
'Tiger'  Exploitation 

In  an  exploitation  efl^ort  of  the  "Back  to 
Showmanship"  character,  Universal-Interna- 
tional put  on  a  ballyhoo  campaign  in  New  York 
for  the  Broadway  showing  of  "Man-Eater  of 
Kumaon"  at  the  Winter  Garden.  The  whole 
plan  of  the  exploitation  was  to  set  a  style  ap- 
plicable to  theatres  of  the  average  type  in  ill 
kinds  of  situations  around  the  country. 

Legalistic  minds  prevailed  against  the  en- 
thusiasm of  the  company's  exploitation-minded 


Uff-Pocked  Weekl 


SERIAL  DISTINCTION.  Few  serials  ever 
get  first-run  deluxe  playdates,  but  that's 
what's  happening  to  Columbia's  chapter- 
play,  "Superman,"  and  even  more  than  that, 
it's  getting  plenty  of  exploitation  and  adver- 
tising space.  Note  the  generous  plug  above 
in  the  ad  for  the  Pantages,  Hollywood,  and 
the  RKO  Hillstreet,  Los  Angeles,  both  first- 
run  houses. 


FRONT  TYPIFIES  RETURN  TO  SHOWMANSHIP.  With  the  Shaff-Rosenberg  pro- 
duction, "Man-Eater  of  Kamaon"  as  its  release,  Universal-International  has  a  "natural" 
for  "sensational"  and  "circus-type"  exploitation  and  ballyhoo,  so  reflective  of  the  good  old  days 
of  showmanship.  And  this  colorful,  realistic  front  for  the  film's  engagement  at  the  Winter 
Garden  in  New  York — with  the  papier-mache  lion  at  the  right  ooening  and  closing  his  jaws 
and  emitting  spine-chilling  snarls,  not  to  mention  the  jungle  foliage  and  other  atmospheric 
material — made  passersby  stop,  look,  listen  and  buy  tickets.  Exhibitors  throughout  the 
land  can  pretty  reasonably  duplicate  this  arresting  facade  display. 


lads  and  an  originally-planned  tour  of  the 
country  for  the  tiger  was  given  a  switch  to 
something  promising  less  dangerous  complica- 
tions. This  is  the  tour  of  Mary  Ann  Reeve, 
actress,  as  the  "Tiger  Girl" — becomingly,  and 
alluringly  costumed  in  a  tight-fitting  tigjr 
bathing  suit.  In  New  York  she  made  her  first 
appearance  at  a  special  screening  for  members 
of  the  Explorers  and  Adventurers  Clubs.  Miss 
Reeve  will  visit  several  key  cities  in  advance 
of  openings  of  the  picture. 

The  Jim  Corbett  book,  read  by  an  estimated 
20,000,000  people,  naturally  was  the  focus  of 
some  of  the  exploitation  in  New  York,  with 
book  stores  putting  on  displays.  As  interest 
started  to  stir  up,  a  publicity  stunt  that  got  a 
good  press  revolved  around  the  activities  of 
members  of  the  Art  Student's  League  in  paint- 
ing portraits  of  tigers  in  New  York  zoos — 
I)rizes  going  to  the  best  paintings. 

Underwent  Change 

The  Winter  Garden  underwent  a  consider- 
able change  in  exterior  appearance  for  the 
showing.  Atmosphere  of  the  jungle,  action  type, 
so  effectively  used  with  this  style  of  attraction 
featured  the  figure  of  a  tiger,  animated  and 
with  sound  to  add  the  realism  of  purring  (for 
a  tiger)   growls  and  snarling  challenges. 

Among  the  added  factors  of  lobby  attention, 
were  special  displays  of  photographs  in  a  con- 
test for  the  best  camera  shots  of  animal  I'ets. 
Five  different  novelties,  including  masks,  bal- 
loons, hidden-animal  cartoon  folds,  myMic 
fotos  and  drawing  sheets,  were  distributed  each 
day  to  the  first  100  youngsters  attending  ptjr- 
formances  of  "Man-Eater  of  Kumaon." 

Tieups  Net  $4  Million 
In  Ads  for  'Babe  Ruth' 

Setting  up  a  campaign  to  work  every  angle 
of  a  picture  built  around  one  of  the  most 
colorful  and  well-loved  figures  in  American 
sports,  the  Allied  Artists  exploitation  depart- 


ment has  moved  from  Hollywood  to  offices  in 
New  York  well  in  advance  of  the  premiere  of 
"The  Babe  Ruth  Story"  at  the  Astor  theatre 
late  this  month.  Under  the  personal  direction 
of  Lou  Lifton,  head  of  Allied's  advertising  and 
publicity,  the  company's  exploiteers  are  work- 
ing from  a  basis  of  a  pre-arranged  national  tie- 
up  schedule  which  is  said  to  embrace  activities 
calling  for  an  expenditure  of  $4  million  by 
large  industrial  firms  whose  products  will  be 
publicized  in  connection  with  the  Babe  Ruth 
picture. 

To  Reach  Every  American 

The  campaign.  Allied  Artists  officials  claim, 
is  destined  to  reach  every  American  past  the 
age  of  six.  The  details  reveal  the  following  big- 
time  eflforts  by  nationally  famous  companies : 

Chesterfield  cigarets  sponsors  will  run  400 
full-page  ads  in  all  magazines  of  general  circu- 
lation, as  well  as  additional  space  in  specialty 
magazines ;  dealer  cutouts  and  window  cards ; 
and  daily  representation  on  radio  and  television 
programs. 

Royal  Crow^n  Cola  will  run  full  page  in  Life; 
plugs  in  comic-book  advertising  with  circulation 
of  8,000,000;  displays  for  half  a  million  deal- 
ers ;  and  Babe  Ruth  premium. 

Tootsie  Roll  changes  its  entire  advertising 
approach  with  campaign  on  "The  Babe  Ruth 
Story,"  using  four-color  cartoon  strip  in  11 
magazines  with  22,000,000  circulation. 

2,000  Radio  Spots 

Benrus  Watches  will  make  minimum  of  2,000 
radio  spot  announcements  in  45  cities,  as  well 
as  supplying  eight  special  scripts  to  all  dealers. 

General  Electric  has  set  full-page  ads  in  Life 
and  in  newspapers  in  11  television  centers,  with 
an  added  feature  of  a  daily  radio  giveaway  on 
General  Electric  House  Party.  Extensive  mer- 
chandising directly  tied  up  with  "The  Babe 
Ruth  Story"  has  been  scaled  on  similar  pro- 

(Continiied  on  Xc.vt  Page) 


16 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


Ballyhoo,  Display  and  Stunts  Stage  Comeback 


(Continued  from  Preceding  Page) 

portions  by  the  following  :  Cracker  Jack,  Pop- 
sicle,  Ford  Motor  Car  Co.,  Quaker  Oats,  Cigar 
Institute,  Lux,  A.  G.  Spalding,  Personna 
Blades,  Jantzen,  Owens-Illinois  Glass.  More 
than  25  of  these  tieups  with  commercial  con- 
cerns have  been  effected  for  the  picture,  with 
many  of  the  activities  extending  through  sev- 
eral weeks  of  the  first-run  engagements  of  "The 
Babe  Ruth  Story." 

'Conon  City'  Proves 
Broadway  Likes  Ballyhoo 

The  Eagle  Lion  exploitation  men  stopped 
traffic  on  the  sidewalks  fronting  the  Criterion 
Theatre  in  New  York  with  a  simple  stunt  for 
"Canon  City."  In  addition  to  the  marquee  dis- 
play and  frontal  flash  for  this  saga  of  a  prison 
break,  the  ballyhoo  included  a  prison  cell  set  up 
out  front.  The  occupant  was  a  "solitary"  who 
was  good  enough  at  acting  to  give  a  good 
show  to  the  curious  who  peered  through  the  nar- 
row vertical  bars  of  his  confined  as  well  as 
theoretically  confining  domicile  during  working 
hours. 

Overlooked  No  Bets 

The  designers  of  the  display  overlooked  no 
bets  or  details  in  pointing  up  the  atmosphere  and 
action  of  the  picture.  Inside  the  lobby  were 
life-like  cutouts  of  the  men  who  participated 
in  the  melodramatic  real-life  event  which  forms 
the  basis  of  "Canon  City."  Bars,  of  course, 
caged  the  likenesses,  and  prison  walls  were 
suggested  in  realistic  facade  decoration  of  the 
front  of  the  Criterion.  Space  was  used  for 
selling  purposes,  and  such  stirring  wordage  as 
"raw  .  .  .  naked  .  .  .  terrifyingly  true,  etc." 
dotted  the  facade,  along  with  reproductions  of 
plugs  from  the  press — such  as  the  "picture  of 
the  week"  prominence  in  Life.  ■ 

Publicity  Angles 

The  publicity  angles  also  were  worked  to  full 
advantage.  Among  the  stunts  was  a  visit  to 
the  city  of  two  women  residents  of  Canon  City, 
Colorado,  who  are  credited  with  the  capture  of 
the  desperadoes  who  made  a  snectacular  break 
from  Colorado  Prison  last  December.  They 
were  received  at  City  Hall  by  acting-Mayor 


'CANON  CITY'  STUNT  DRAWS  CROWDS.  Few  front-of-theatre  ballyhoo  stunts  have 
attracted  such  large  crowds  and  provoked  such  comment  as  that  dreamed  up  for  engage- 
ment of  Eagle  Lion's  "Canon  City"  at  Loew's  Criterion  in  New  York.  The  prison-like  front, 
in  itself,  was  enough  to  catch  the  public  eye,  but  the  stunt  above  really  blocked  traffic.  As  can 
be  seen,  a  person  dressed  as  a  convict  was  placed  in  the  replica  of  a  solitary  confinement 
cell.  No  prisoner  ever  had  so  many  curious  on-lookers. 


Impelliteri,  who  received  from  them  gifts  of 
articles  manufactured  by  convicts  of  the  Colo- 
radio  State  Pentitentiary. 

'Superman'  Turns  Serial 
Into  Feature  Attraction 

Exploitation  potentialities  of  the  subject  have 
been  responsible  for  a  serial  film  ranging  forth 
into  new  fields  with  bookings  at  theatres  in 
which  the  chapter  films  previously  have  been 
conspicuous  by  their  absence.  But  Columbia 
had  the  full  weight  of  the  immense  popularity  of 
"Superman"  of  the  comic  strips  to  throw  into 
old-fashioned  showmanship  for  the  episodic 
screen  presentation,  and  that  made  a  difference 


REALLY  A  SWELL  LOBBY  DISPLAY.  Frank  Henson  of  Loew's  Theatre,  Akron, 
Ohio,  declares  that  the  lobby  setpiece  shown  above  is  "one  of  the  most  effective  we've  ever 
had,"  and  smart  showmen  will  undoubtedly  agree  with  him.  Designed  to  boost  two  attrac- 
tions— Paramount's  "Emperor  Waltz"  and  MGM's  "Easter  Parade,"  the  display  was  34  feet 
long,  and  flasher  buttons  behind  the  cutout  letters  gave  it  animation.  A  really  swell  dis- 
play— one  that  renews  faith  in  showmanship. 


which  took  the  form  of  feature  prominence  in 
a  nuntber  of  engagements  throughout  the 
nation. 

Two  of  the  most  important  situations  in  the 
Minneapolis-St.  Paul  territory,  the  Orpheum 
theatre  in  each  of  those  cities,  shattered  prece- 
dent by  booking  the  Columbia  serial  and  then 
gave  the  picture  prime  importance  by  playing 
each  chapter  for  a  full  week.  Similar  steps  were 
taken  by  many  other  theatres ;  the  Fox,  Brook- 
lyn, and  the  Hill  Street  and  Pantages  in  Los 
.\ngeles,  included. 

The  high-powered  exploitation  for  "Super- 
man" in  its  several  "feature  booking"  playdates 
leaned  heavily  on  merchandise  tieups  and  win- 
dow displays,  wath  newspaper  space  relied  upon 
to  reach  the  followers  of  the  astonishing  ad- 
ventures of  "Superman"  in  his  comic  strip  mani- 
festation. 

A  Perfect  Natural 

Since  the  character  reached  its  tremendous 
audiences  and  extraordinary  popularity  as  a 
newspaper  feature,  the  motion  picture  based 
on  "Superman"  became  a  perfect  natural  for 
space  in  feature  stories  with  art  in  the  pages 
of  big  daily  papers  carrying  the  cartoon.  This 
feature  alone  gave  added  impetus  to  the  bally- 
hoo that  was  turned  loose  in  localities  where 
"Superman"  is  playing. 

Merchants  appear  equally  as ,  eager  to  ride 
along  with  the  movie  version  of  "Superman" 
by  offering  prizes  of  merchandise  for  coloring 
contests,  etc.,  and  display  of  window  cards" 
and  stills.  Newsstands,  likewise,  take  plenty  of 
interest  in  tying  up  with  the  showings,  and  so 
tlie  ballyhoo  for  "Superman"  has  been  made  to 
snow-ball  up  into  a  spectacular  bulk  of  exploi- 
tation that  reaches  all  eyes  in  the  locality  and 
brings  home  the  fact  that  the  movie  theatre  is 
very  much  in  business  as  a  resort  for  enter- 
tainment and  excitement. 


THE  ONE  AND  ONLY 


FIRST  TIME  FOR  ANY  SERIAL! 


/4hei!idef  BOOKED  IN  THESE 
IMPORTANT  FIRST  RUNS: 

(the  great  maiority  for  FULL-WEEK  SHOWINGS!) 


ALBANY— Grand 
ALLENTOWN— Fabian  Stale 
ATLANTA— Tower 
BALTIMORE— Hippodrome 
BOSTON-RKO  Boston 
BROOKLYN— Fabian  Fox 
CEDAR  RAPIDS— RKO  Iowa 
CHAMPAIGN,  ILL.— RKO  Orpheum 
CHICAGO— RKO  Palace 
CINCINNATI— RKO  Grand 
CLEVELAND— RKO  Palace 
CLEVELAND— RKO  105th  St. 
COLUMBUS— RKO  Palace 
DAVENPORT— RKO  Orpheum 
DAYTON-RKO  Keith's 
DENVER-RKO  Orpheum 
DES  MOINES— RKO  Orpheum 
DETROIT— Downtown 
DUBUQUE-RKO  Orpheum 
GRAND  RAPIDS-RKO  Keith's 
HARRISBURG-Fabian  Rio 


KANSAS  CITY-RKO  Orpheum 
LOS  ANGELES— RKO  Hillstreet 
LOS  ANGELES— RKO  Pantages 
LOWELL— RKO  Keith's 
MANCHESTER-Palace 
MARSHALLTOWN,  lA.— RKO  Strand 
MINNEAPOLIS— RKO  Orpheum 
NEW  ORLEANS— RKO  Orpheum 
OMAHA— RKO  Brandeis 
PORTLAND,  ME.— Empire 
PROVIDENCE— Sirand 
READING— Fabian  Ritz 
ROCHESTER,  N.  Y.— RKO  Palace 
ROCK  FORD— State 
SAN  DIEGO— Tower 
SAN  FRANCISCO— RKO  Golden  Gate 
SIOUX  CITY-RKO  Orpheum 
ST.  PAUL— RKO  Orpheum 
SYRACUSE— RKO  Keith's 
WATERLOO— RKO  Orpheum 
WOONSOCKET-Bijou 


/tOieacUf  SET  IN  NEW  YORK  CITY — RKO  CIRCUIT  (35  Houses) 
DAY  AND  DATE,  LONG  HALF  OF  WEEK;  SKOURAS  CIRCUIT 
(50  Houses);  CENTURY  CIRCUIT;  ALSO,  NEW  JERSEY  WARNER 
CIRCUIT;  PHILADELPHIA  WARNER  CIRCUIT  (42  Houses)! 

fwff/>  more  fop  boolc/ngs  coming  in  ever/  6oy\) 


i  ^ 


Get  on  the  bandwagon  n-o-w 
while  the  kids  are  home  on 
vacation  I 


18 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1943 


Theatre  Management 

Guide  to  Modern  Methods  in  the  Administrative  and  Executive  Phases  oi  Theatre  Operation 


The  Brass  Tacks  ol  Efficient 
Picture  Theatre  Management* 

SHOVTMRNSHIP  vs.  HRREBRRINED  IDEAS 

By  Jack  Jackson 


This  is  a  funny  sorta  business  in  which,  o  clinarily,  iah  man's  guess  is  as  good  as  another's 
a>  to  what  kind  of  activity  will  pay  off  at  the  box-office.  Some  of  the  screwiest  endeavors 
imaginable  have  banged  the  customer  meter  to  record  levels  and  some  of  the  most  carefully 
conceived  and  cautiously  maneuvered  brain  children  have  failed  to  score  even  a  small  part  of  their 
money  weight  in  the  ticket  selling  arena. 

Admitting  this  to  be  true  we  must,  in  the  same  breath,  acknowledge  the  fact  that,  despite 
the  erratic  clutter  of  the  ticket  machines,  experience  has  proved  that  it's  just  plain  silly  to  use 
the  grab-bag  plan  in  picking  a  combination  to  open  the  public  purse.  All  selling  plans,  either 
institutional  or  for  individual  features,  should  be  meticulously  studied  to  make  sure  of  their 
possibilities  for  attracting  coin  to  the  cash-box  and  winning  favor  for  the  theatre.  After  all,  you 
have  real  money  invested  in  those  seats,  machines,  etc.  and  when  you  thoughtlessly  engage  in 
activity  that  threatens  the  very  roof  that  covers  them  you're  evidencing  symptoms  tliat  lead  direct 
to  the  psychopathic  ward. 

I've  spent  the  past  couple  of  weeks  in  East  Texas  and  Louisiana  and,  wliile  the  trip  has 
been  generally  enjoyable,  I've  encountered  some  instances  of  seat  selling  and  good  will  building 
that  range  the  Alpha-Omega  gamut  of  from  smart  to  silly  effort.  Without  mentioning 
theatre  names  or  towns  ( they'll  recognize  themselves  and  that's  all  that  matters )  let  me  give  you  a 
bit  of  gossip  about  what  a  couple  of  fellows  lare  doing  to  destroy  not  only  their  own  theatre 
but  to  tear  the  very  foundations  from  under  the  business  generally. 

In  a  big  city  in  Texas  there  is  a  neighborhood  theatre  whose  owner  recently  found  liimself 
pretty  thoroughly  surrounded  with  rather  severe  competition.  He  had  other  interests  that  would 
keep  that  big  bad  wolf  from  eating  below  his  outer  breeches  and,  despite  long  theatre  experi- 
ence, decided  that  he'd  go  at  a  method  of  price  cutting  and  exhibitiin  that  none  of  his  competitors 
could  possibly  better.  I  have  in  my  possession  a  Handbill — circus  size — which  was  liberally  cir- 
culated advertising  that  every  night  a  feature  attraction,  a  comedy  and  cartoon  would  be  ex- 
hibited ABSOLUTELY  FREE  and  that  matinees  would  be  given  on  the  same  basis  every 
Saturday  and  Sunday.  In  addition  he  had  torn  out  the  front  rows  of  seats  and  leveled  the  floor 
for  dancing  to  juke  box  music  to  entertain  the  crowds  before  and  after  every  performance. 

He  bulged  the  candy  and  popcorn  bins  and  was — I  am  told — contemplating  the  placement  of  a 
few  pin-ball  machines  in  anticipation  of  garnering  the  loose  coin  of  patrons  into  these  devices. 
Of  course  he  had  shut  down  his  35-mm.  machines  to  eliminate  operator  salaries  and  reduce  the 
cost  of  film. 

Clean  Healthy  Form  of  Amusement  to  Keep  Kids  Off  the  Street 

The  circular  stated  that  this  entertainment  gesture  was  being  made  in  the  interest  of  reduc- 
ing juvenile  delinquency  by  giving  the  adolescents  a  form  of  clean  healthy  amusement  where  they 
would  be  off  the  streets  and  out  of  contact  with  temptation.  Elders  were  invited  to  participate 
and  sort  of  supervise  the  acts  of  the  youngsters. 

I  missed  all  three  days  of  this  silly  approach  to  the  favor  of  the  public  but  was  reliably  in- 
formed that  the  folks  applied  that  age-cld  measuring  device :  "If  it  don't  cost  nothin'  it  ain't 
worth  iiothin'  "  and  stayed  away  in  droves.  In  three  days  the  new  activity  dissolved  into  the 
useless  ashes  that  is  the  destiny  of  most  all  harebrained  effort  and  the  owner  is  left  with  a  vacant 
building  that  he  will  have  one  heck  of  a  timo  reopening  either  as  a  16-  or  35-mm.  playhouse. 
However,  he  did  accomplish  one  thing.  He  sure  gave  the  moving  picture  business  a  terrific 
kick  in  the  pants  and  the  folks  who  came  in  contact  with  his  circulars  are  undoubtedly  looking 
a.skance  at  the  admission  signs  on  other  theatres. 

In  another  situation  I  encountered  another  candidate  for  the  silly  selling  trophy.  This  chap 
is  practically  without  opposition  in  a  fine  healthy  customer  community.  Recently  business  at 
liis  operation  fell  into  the  same  lower  brackets  that  most  all  theatres  are  currently  experienc'ng. 
To  bolster  things  he  decided  to  give  away  $50.00  in  cash  and  50  tickets — using  the  frowned-urcn 
method  of  lucky  number  drawing — once  each  week.  None  of  us  has  any  notion  about  the  giving 
of  cash  as  predicating  other  than  increased  business  for  any  theatre  that  can  get  away  with  it. 
The  thing  wrong  with  this  fellow's  scheme  is  that  he  selects  Saturday  night  for  the  ev^nt. 
Could  be  that  this  night  is  only  to  inaugurate  the  idea  and  get  monster  crowds  around  tlie 

{Continued  on  Page  20) 

*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review,  Inc. 


Bklyit  Paramount  Holds 
Vacation  Contest 

To  bolster  the  early  summer  business  slack, 
the  Brooklyn  Paramount  Theatre  played  along 
with  the  season  and  offered  28  free  summer 
vacations  to  members  of  the  audiences  attend- 
ing the  "Hazard"-"Sainted  Sisters"  show 
which  ran  for  two  weeks. 

With  the  Paramount  located  in  Brooklyn,  sur- 
rounded by  ocean  beaches  and  resorts  to  which 
that  part  of  the  populace  staying  home  from 
the  nearby  mountains  flock  at  the  first  sign  of 
the  sun.  Manager  Gene  Pleshette  and  Publicity 
Director  Henry  Spiegel,  with  the  nod  of  Man- 
aging Director  Bob  Weitman,  tied  up  with  a 
local  resort  agency  and  promoted  the  coopera- 
tion of  seven  of  the  better  mountain  hostelries 
to  ride  along  with  the  plan  by  each  contributing 
four  single  weeks  of  expense-free  vacations — 
a  total  of  28  vacations. 

The  build-up  on  screen,  in  the  lobby  and  in 
newspaper  publicity  started  three  weeks  ahead 
of  the  date  set  for  the  contest,  with  the  bar- 
rage of  publicity  and  advertising  growing 
heavier  as  the  show  started,  climaxing  with  an 
ad  in  the  daily  newspapers  in  addition  to  boxes 
in  the  regular  display  and  directory  ads. 

Entry  blanks  and  "complete  details"  of  the 
letter-writing  contest  were  available  only  in  the 
inner  lobby  of  the  theatre  and  an  attendant 
made  certain  patrons  did  not  take  more  than 
one.  In  the  two  weeks  of  the  show — and  con- 
test— more  than  15,000  blanks  were  distributed 
to  patrons  of  which  in  excess  of  6,000  entries 
were  mailed  to  the  theatre  before  closing. 


Long  Theatres  Names 
Hit  Parade  Winners 

Winners  of  the  Hit  Parade  Contest  of  the 
Long  Theatres  of  Texas  were  announced  last 
week  by  E.  B.  Buffington  from  the  circuit's 
home  office  in  Weatherford.  Campaign  was 
based  on  quotas  achieved  by  smart  showmanship. 
Winning  managers  and  their  prizes  are : 
Opening  day,  June  6— L.  G.  Yoxheimer, 
Queen  Theatre,  Wharton,  $50;  Charles  Lau- 
tem,  Tower,  Bastrop,  $25.  Highest  one  day — 
R.  G.  Frankenburger,  Rita,  Victoria,  $50;  T.  B. 
Miller,  Rio,  Dayton,  $25.  Highest  total  per- 
centage over  the  entire  period  and  the  man- 
ager who  made  his  quota  every  day — Fred 
Smith,  North  Houston  Theatre,  $100  plus  a 
lifetime  watch;  Jimmie  Nagel,  Long's  Pasa- 
dena, $50.  Highest  percentage  over  the  entire 
circuit  but  failed  to  reach  his  daily  quota  each 
day— Bill  Rose,  Texas,  Bay  City,  $100;  Theo 
Duke,  Sweeny,  Sweeny,  $50 ;  Exploitation  cam- 
paigns— E.  B.  Buffington,  Palace,  Weatherford, 
$50;  Eddie  Durham,  Coleman  (Howell),  $25. 
Closing  day — B.  N.  Alsbrook,  Floyds  El  Campo, 
$50 ;  Taft  Larza,  Plaza,  Wharton,  $25. 


Theatreman  Named 

Len  Utecht,  manager  of  the  Essaness  Lake 
Theatre,  Oak  Park,  111.,  has  been  named  general 
west  suburban  chairman  of  a  drive  for  a  new 
100-bed  polio  hospital  for  the  Chicago  area  by 
the  Sister  Elizabeth  Kenny  Foundation  of  Illi- 
nois, Inc. 


NEW  YORK'S  CELEBRATED  CRITICS  DELIVER 


STRAIGHT-FROM-THE-SHOULDER  PRAISE 


For  Paramount's 


STRAIGHT-FROM-THE-SHOULDER  PICTURE 


"CRONIN'S  MOST  HONEST  AND  SAVAGE  NOVEL 

Talent  of  excellent  screen  performers  is  evident  .  .  . 
the  acting  compelling.  The  sequence  in  which 
Newton  discovers  his  assistant  in  his  mistress's  flat 
and  learns  that  the  blackguard  has  got  his  daughter 
with  child  is  a  terrifying  bit  of  motion  picture  melo- 
drama. Miss  Kerr  is  always  right  as  the  unfor- 
tunate victim;  Mason  fine  as  an  understanding  but 
thwarted  suitor  and  Emlyn  Williams  particularly 

villainous."  —Howard  Barnes,  Herald  Tribune 

•       •  • 

•VIOLENT  ENTERTAINMENT  .  .  .  WELL  PLAYED. 

'Hatter's  Castle'  is  graphic  .  .  .  and  it  follows  Mr. 
Cronin's  book.  Newton  is  probably  one  of  the 
frankest  villains  the  screen  has  ever  shown.  Miss 
Kerr  is  most  touching.  Beatrice  Varley  is  extremely 
affecting.  The  production 
"s  picturesque." 

— Bosley  Crowther,  N.  Y.  Times 
•       •  • 

E   RECOMMEND  IT. 

older  than  Scrooge,  evil 
s  Hitler,  cunning  as 
achiavelli  is  the  middle- 
lass  tradesman  whose 
olcanic  life  is  unfolded 
in  'Hatter's  Castle.'  This 
ovie  adaptation  of 


A.  J.  Cronin's  best-seller  has  an  excellent  cast. 
Newton  portrays  the  megalomaniac  hatter  with 
force,  at  times  injecting  a  note  of  pure  horror  into 
his  characterization.  The  picture  is  more  or  less  a 
one-man  performance  since  every  scene  is  domi- 
nated by  either  the  hatter's  presence  or  fear  of  it. 
This  in  no  way,  however,  belittles  the  other  per- 
formers. The  picture  'comes  ofT'." 

— Justin  Gilbert,  N.Y.  Mirror 
#       •  • 

'VIGOROUS  EMOTION.  EVERYTHING  IS  THERE.  The 

cast  is  capable.  The  settings  are  interesting,  and 


the  atmosphere." 


"STRONGLY  FASHIONED 


—  Eileen  Creelman,  The  Sun 


.  .  the  performances  good. 
Newton  dedicated  to  por- 
trayal of  hypocritical 
tyrant,  lets  go  with  both 
barrels  of  the  bravura  ac- 
tor's spirit  that  is  his." 

— Archer  JVinsten,  Post 

•       •  • 

"BURSTING  miW  VOLCANIC 

PERFORMAr^CES  by  James 
Mason,  Robert  Newton 
and  Emlyn  Williams." 

— Alton  Cook,  World-Telegram 


20 

Jackson . . . 

(Continued  from  Page  18) 

theatre  and  that  he  will  swing  to  one  of  h'n 
poorer  business  days  later  on.  At  least  let's 
hope  so. 

Just  one  more  of  the  silly  customer  sallies 
and  we'll  get  into  what's  being  done  that's  smart 
in  the  Texas-Louisiana  area.  This  last  is  not 
as  silly  as  the  rest  but  it  serves  to  illustrate  a 
lack  of  calculated  spotting  of  what  may  be  ex- 
cellently conceived  effort.  This  is  a  grind  opera- 
tian  in  another  big  city  where  the  grosses  have 
been  dropping  in  recent  months.  To  bolster 
business  a  merchants  co-op  ticket  campaign 
was  planned.  This  is  an  extremely  profitable 
form  of .  endeavor  when  carried  out  carefully 
and  the  cooperating  merchants  carefully  se- 
lected. In  this  campaign  no  care  was  used  in 
the  selection  of  cooperators  with  the  result 
that  practically  all  placards  are  displayed  in 
windows  of  merchants  who  reflect  no  credit 
to  theatre  cooperation  of  any  kind  and  whose 
merchandise  is  such  as  to  offer  a  minimum 
prospect  of  their  realizing  any  sales  boost  from 
the  tie  in  with  the  show  shop.  This  scheme 
would  have  worked  to  the  better  advantage  of 
theatre  and  merchants  alike  if  it  were  con- 
fined to  establishments  enjoying  a  modicum 
of  public  favor  and  located  in  areas  of  potential 
patronage  or  thickly  traversed  districts.  As  it 
is  I'll  wager  that  response  is  so  low  that  the 
printing  costs  for  the  cards  have  not  yet  been 
liquidated. 

Silly  Doings 

I'm  glad  to  get  away  from  those  silly  doings 
that  cost  lots  in  time  and  money  and  accomplish 
little  or  nothing  in  the  way  of  ticket  sales. 
Now  let's  get  on  to  the  smart  showmanship  I 
encountered.  And  here's  where  I  can  mention 
names : 

From  Sam  Landrum,  booker  and  buyer  for 
the  Jefferson  Amusement  Company  of  East 
Texas,  comes  this  super  swell  idea  that  should 
be  copied  by  just  about  every  theatre  every- 
where. This  not  only  promises  to  do  a  mighty 
fine  job  of  keeping  the  ticket  machine  busy  but 
should  accomplish  marvels  in  the  good-will 
department  and  increase  the  good  citizen  stature 
of  every  manager  whose  house  is  privileged  to 
participate. 

The  Jefferson  circuit  is  composed,  for  the 


Stage  weddings,  particularly  a  Leap  Year 
ceremony,  are  a  big  attraction  for  the  women, 
especially  when  valuable  prizes  for  the  bride 
have  been  promoted  from  merchants. 

Recently  Manager  Stan  Kriner  of  the  Tower, 
Compton,  Calif.,  wanted  a  stage  wedding,  but 
had  no  couple  for  the  event,  so  he  placed  the 
following  ad  in  the  Compton  Herald: 

"Wanted — a  girl  who  wants  to  get  married." 

Of  course,  the  girl  had  to  furnish  the  man. 
Kriner  did  not  attempt  to  pick  a  bridegroom. 
The  girl  either  already  had  one  picked  out  or 
scurried  about  to  find  one.  Kriner  effected  a 
theatre-merchant-newspaper  tieup  aimed  at  eligi- 
ble girls  with  marriage  in  their  minds.  A  dead- 
line was  set  for  entries,  which  could  be  made  at 
the  theatre  or  the  newspaper  office.  The  first 
one  responding  was  elected.  The  gifts  donated 
by  the  cooperating  merchants  were  part  of  the 
bait  to  lure  a  girl  and  her  fiance  (present  or 
to-be)  into  having  the  public  ceremony  on  the 


Up  They  Went 

Just  15  years  ago  three  men  now 
prominent  in  the  industry  were  doormen 
at  the  Majestic  Theatre,  Bridgeport, 
Conn.  They  are  Ernie  Grecula,  now 
assistant  general  manager,  the  Hartford 
Theatre  Circuit;  Norman  Sullivan,  now 
gag  man  for  Comic  Bob  Hope,  Holly- 
wood; and  Robert  Carney,  newly-ap- 
pointed manager,  Loew's  Poll  Theatre, 
Waterbury,  Conn. 


most  part,  of  small  town  theatres  located  fairly 
close  together  and  Sam's  idea  is  to  use  two  or 
three  towns  as  a  group  for  individual  units  of 
an  activity  directed  toward  bettering  the  eco- 
nomic status  of  the  poorly  recompensed  and 
almost  forgotten  school  teacher.  That  in  itself 
guarantees  excellent  newspaper,  radio  and  word- 
of-mouth  publicity  and  presages  great  success 
for  the  scheme.  It  is  planned  to  set  up  a 
sizable  cash  sum  immediately  after  the  start 
of  the  fall  school  terms  for  distribution  to  the 
best  liked,  most  efficient,  etc.  school  teacher  in 
the  selected  territories.  The  bulk  sum  is  to  be 
broken  down  to  make  sure  that  winners  occur 
in  all  the  participating  towns  and  all  teachers, 
grade  and  high,  public  and  'parochial,  are  eligi- 
ble for  entry.  Any  youngster  can  enter  his 
teacher  arid  voting  proxies  will  be  placed  in  the- 
atre lobbies  to  receive  printed  votes  that  will  be 
issued  with  all  tickets,  adult  and  children.  The 
results  will  be  posted  periodically  to  keep  in- 
terest high  and  the  cash  prizes  awarded  prior 
to  the  Christmas  vacation  period. 

What  makes  this  so  swell  is  the  fact  that 
school  teachers  are  tailored  to  measure  as 
walking  examples  to  ilustrate  Mark  Twain's 
classic  remark :  "Everybody  talks  about  the 
weather  but  nobody  seems  to  do  anything  about 
it."  Newspapers,  radio  and  newsreels  have  all 
carried  the  message  of  the  poorly  paid  teacher 
but,  so  far,  little  or  nothing  has  been  done 
about  it.  What  more  appropriate  than  that  the 
local  theatre  take  up  the  axe  and  swing  it  lustily 
in  the  interest  of  fattening  the  stipend  of  the 
underpaid  educators? 

This  kind  of  an  axe  has  two  edges  and  cuts 
two  ways.  It  will,  of  course,  hel'p  the  teacher 
with  the  board  bill,  but  more  important,  it 
will  help  the  kids  with  the  -teachers.  The  latter 
will  be  as  anxious  as  June  brides  to  better  their 
standing  with  the  youngsters  whO'  go  to  make 


stage.  The  donated  gifts  included  such  things 
as  a  three-day  bus  trip  to  Sun  Valley,  a  gas 
range,  a  bridal  going-away  wardrobe,  a  wedding 
ring  and  other  things.  While  the  bridegroom 
received  a  traveling  suit. 

The  participating  merchants  had  a  complete 
altar  erected  on  the  stage  where  the  formal  cere- 
mony was  conducted,  with  bridal  attendants, 
organ  prelude  and  postlude.  A  sponsored  wed- 
ding supper  preceded  the  ceremony. 

Advance  build-up  for  the  wedding  included 
distribution,  with  merchants  participating,  of 
a  two-fold  announcement  program'  and  printed 
formal  announcements  to  friends  and  members 
of  the  bride  and  bridegroom's  families ;  a  foyer 
display  of  the  promoted  wedding  gifts,  with 
credit  to  the  donating  merchants. 

The  affair  paid  off  well  for  Kriner,  whose 
advice  to  other  theatremen  contemplating  a  June 
stage  wedding  is  to  hold  it  in  the  afternoon  or 
early  evening,  and  not  as  a  midnight  event. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 

up  their  classes  so  the  kids  will  get  other  kids 
and  their  parents  to  favor  them  at  the  polls. 
No  teacher  will  pass  up  a  chance  to  acquire 
a  couple  of  hundred  smacks  to  help  out  with 
the  Santa  Claus  errands  and  they're  certain 
to  extend  themselves  to  build  favor  with  the 
kids.  That  means  better  teachers,  better  stu- 
dents and  a  better  future  for  America. 

As  mentioned  earlier  everybody  ought  to 
get  aboard  this  one.  Maybe  you're  not  able  to 
hit  into  the  high  cash  category  but  if  you  take 
it  on  a  basis  oi  a.  %  cent  per  ticket  you'll  be 
surprised  what  a  big  pile  it  will  amount  to 
in  a  three-month  period.  In  addition  look 
what  it  will  do  for  you  in  getting  the  inside 
track  to  those  school  bulletin  boards  and  the 
favor  of  the  harassed  school  boards  who  are 
scratching  their  heads  for  ideas  that  will  keep 
the  teachers  at  their  desks. 

Underpaid  School  Teachers 

I  was  telling  Norman  L.  (Turk)  Carter, 
vice  president  of  Paramount-Richards  in  New 
Orleans,  about  Sam's  idea  and  he  banged  me 
with  another  one  along  the  same  line.  It 
appears  that  some  time  ago  the  Paramount- 
Richards  organization  felt  the  need  of  doing 
something  about  the  underpaid  school  teachers 
and  figured  a  way  that  they  could  kill  two 
birds  with  one  stone — help  themselves  as  well 
as  the  teachers.  It  was  during  the  war  boom 
when  help  was  scarce  and  particularly  so  in 
Mobile,  Alabama,  where  the  ship  yards  and 
war  industries  were  payrolling  everybody  be- 
tween 17  and  77.  With  crowds  battering  at 
theatre  doors  from  morning  till  night  the  regu- 
lar staff  was  totally  unable  to  cope  with  the 
week-end  crowds  and  that's  where  the  teachers 
came  in.  The  manager  of  the  Paramount  in 
Mobile  was  the  kind  of  a  fellow  who  could  sell 
the  idea  and  he  secured  the  cooperation  of  the 
school  board  and  superintendent  to  enlist  teach- 
ers to  act  as  hostesses  on  the  rush  days  and 
nights.  As  Carter  tells  it  there  was  consider- 
able confusion  as  to  who  was  working  on  what 
shifts  but  the  theatre  was  graced  with  com- 
petent and  efficient  hostesses  who  kept  the 
crowds  from  becoming  boisterous  and  created  a 
swell  impression  with  the  public  that  reacted 
to  the  favor  of  future  business  and  civic  stand- 
ing. 

To  quote  Carter :  "This  is  not  an  activity  that 
you  can  write  a  letter  about  and  expect  to 
have  it  duplicated  in  all  situations.  It-  takes 
a  particular  theatre  and  a  particular  manager 
to  put  it  over.  If  you  have  that  kind  of  a 
setup  it's  a  cinch  because  the  teachers  appreciate 
the  extra  money  and  the  public  appreciate  the 
courteous  service." 

Maybe  you  can  do  it  in  your  town.  At  least 
it's  well  worth  a  try.  I  want  to  tell  you  all 
about  the  swell  guys  I  met  and  talked  with 
all  the  way  from  Shreveport  to  New  Orleans 
but  that  old  devil  Space  has  caught  up  with  me 
so  it  will  have  to  wait  until  the  future. 


Maybe  It'll  Work 

A  British  theatreman,  according  to 
Kinematograph  Weekly,  is  the  victim  of 
a  "revival  of  a  pernicious  form  of  in- 
timidation, once  very  popular  among 
certain  types  of  patrons."  It  seems  that 
that  manager  has  received  several  letters 
from  alleged  regular  patrons,  one  signed 
by  several,  threatening  to  boycott  his 
theatre  if  a  specified  film  is  booked  for 
exhibition.  The  showman  has  been  ad- 
vised by  "The  Manager,"  one  of  Kine- 
matograph's  editors,  to  retain  the  letters 
and,  in  the  event  the  picture  is  booked, 
to  contemplate  using  them  in  his  adver- 
tising campaign. 


Kriner  Sets  Precedent;  Advertises 
For  Bride  for  Wedding  at  Theatre 


SHOWMEN'S  TRADE  REVIEW,  Ju!y  17,  1948  21 

Regional  Newsreel 

News  oi  Events  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


COLUMBUS 


George  Perkas  is  giving  a  face-lifting  to  his 
Ritz,  west-side  neighborhooder  by  installing  a 
new  front  and  soundproofing  the  ceiling.  Ber- 
nard Ginely,  who  manages  the  Southern,  is  a 
proud  father  of  a  daughter,  named  Patricia 
Kathleen.  Charles  P.  Alcorn,  assistant  manager 
of  the  State  at  Gallon  has  returned  from  a  two- 
week  vacation  in  the  North  Bay  and  French 
River  territory  of  Canada.  .Alcorn,  who  was 
accompanied  by  his  wife  and  daughter,  Jamie, 
liked  it  so  well,  that  he  plans  his  next  vacation 
there.  Carol  Bryer,  daughter  of  Milton  H. 
Bryer,  former  manager  of  Schine's  Bucyrus  at 
that  city,  has  announced  her  engagement  to  Rich- 
ard Chessin  of  Cleveland. 


ST.  LOUIS 


Representatives  of  the  International  Alliance 
of  Theatrical  Stage  Employes  met  here  last 
week  to  discuss  preliminary  plans  on  the  com- 
ing national  convention  to  be  held  in  Cleveland 
during  August. 

Construction  has  been  resumed  on  the  700-seat 
Ken  Theatre  which  was  damaged  during  a 
wind  storm  on  June  5  when  a  section  of  the 
concrete  walls  collapsed.  The  New  Freeburg 
Theatre  at  Freeburg,  111.,  is  offering  special 
terms    for   benefits   with   school,    social,  civic. 


REGIONAL  NEWS  INDEX 


Atlanta    25 

Boston  '.   25 

Cleveland   27 

Cincinnati    24 

Columbus   21 

Denver    23 

Harrisburg   25 

Hartford    21 

Indianapolis    23 

Kansas  City    24 

Los  Angeles   24 

Louisville   24 

Minneapolis    24 

Milwaukee    23 

New  York    23 

Omaha     23 

Phoenix    22 

Philadelphia    22 

Pittsburgh   24 

St.  Louis    21 

Salt  Lake  City   23 

San  Francisco    25 

Toronto    21 

Vancouver    25 

Washington    27 


church  and  veterans'  organizations.  Fox  Mid- 
west's 12S0-seat  Broadway  at  Cape  Girardeau 
has  installed  a  new  cooling  plant  designed  by 
the  circuit's  engineering  stafif.  Ways  to  combat 
juvenile  delinquency  were  discussed  by  civic 
leaders  in  St.  Louis  following  showing  of  "Call 
to  .Action"  at  a  private  screening. 


TORONTO 


Odeon's  ace  Carlton  Theatre  is  scheduled  to 
open  Sept.  9.  The  house  will  be  managed  by 
W.  C.  Tyers  and  will  seat  2,400.  Odeon  is  also 
scheduled  to  open  theatres  in  Pt.  Arthur,  Ft. 
William  and  Sturgeon  Falls  this  month. 

The  Famous  Players  Imperial  got  taken  for 
$200  by  a  bandit  this  week.  Morris  Applebaum, 
formerly  with  Warner  Bros.,  has  been  appointed' 
business  agent  for  the  Toronto  Film  Exchange 
Employees  Union  (AFL). 

Best  news  about  the  new  20  per  cent  theatre 
tax  is  that  Mayor  Hiram  McCallum  of  Toronto 
says  it  will  eliminate  need  of  civic  grants  for 
hospital  deficits  in  Ontario.  Meanwhile  the  pub- 
lic pays.  Canadian  Odeon  President  J.  Earl 
Lawson,  KC,  has  become  a  director  of  National 
General  Insurance  Company.  The  Department 
of  Health  and  Welfare  of  Canada  has  branched 
into  the  theatrical  field  by  appointing  Michael 
Meikeljohn  as  drama  director  for  its  National 
Fitness  Division.  He  will  organize  community 
theatrical  companies  in  various  areas. 


HARTFORD 


Jim  Hughes  of  Loew's  Poli,  Hartford,  plans 
to  take  a  vacation  the  last  week  in  July.  He's 
slated   to   visit    Philadelphia.    Popeye  Kiddie 
(Continued  on  Page  22) 


22 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 

REGIONAL  NEWSREEL 


LONDON  OBSERVATIONS 

Pessimistic  on  Product  Outlook,  2,600  Exhibitors 
Ask  Quota  Exemption;  Hersholt  Awards  Six  Oscars 


By  JOCK  MacGREGOR 

Fear  of  insufficient  good  pictures  is  spur- 
ring the  independent  exhibitor  to  demand  a 
slTowdown  on  the  45  per  cent  quota  and 
British  rental  terms.  They  are  not  unpa- 
triotic but  there's  not  sufficient  good  domestic 
product  for  all  to  fulfill 
quota  obligations  and 
cover  costs.  The  Board 
of  Trade  report  that  no 
less  than  2,600  of  the 
country's  4,500  cinemas 
have  applied  for  exemp- 
tion. Since  the  circuits 
number  approximately 
1,100,  few  showmen  ap- 
parently feel  they  can 
see  the  law  through. 

J.  Arthur  Rank,  speak- 
ing as  president  of  the 
BFPA  at  its  annual  MacGregor 
meeting,  estimated  that  1,500  independent 
houses  as  well  as  the  circuits  could  meet 
the  full  quota  and  hoped  for  "a  more  under- 
standing attitude  among  our  exhibitor 
friends  toward  the  filmmakers'  point  of 
view," 

His  speech  augurs  well  for  a  desire  for 
better  relations  with  the  independents,  for 
it  in  no  way  reflected  the  strong  criticism 
which  he  has  recently  aimed  at  fellow  show- 
men. 

Outside  of  the  Rank  organization,  there  is 
precious  little  news  of  new  production  ac- 
tivity. There  is  much  talk  about  the  inde- 
pendents' difficulties,  but  who  are  these  peo- 
ple? Only  Herbert  Wilcox  has  a  really  con- 
sistent record.  Marcel  Hellman  turns  out 
one  a  year.  Anthony  Havelock-Allan  should 
make  the  grade.  Edward  Dryhurst  did  not 
impress  with  his  first,  and  .\lliance  has  no 
great  reputation. 

Nat  Bronsen  and  Mario  Zampi  have  to 
prove  themselves  as  have  John  Blakeley's 
Manchester  studios.  Of  Filippo  Del  Giudice 
there  is  no  news  of  early  activity,  though  it 
is  understood  the  Boulting  Brothers  are  seek- 
ing a  new  outlet.  George  King  starts  soon, 
but  there  is  no  date  for  Gabriel  Pascal. 

Alexander  Korda  has  only  one  picture  on 
the  floor.  ABPC  also  have  one.  MGM  and 
20th-Fox  are  making  "Edward  My  Son"  and 
"Britannia  Mews,"  respectively.  It  is  not 
surprising  that  the  smaller  exhibitor  is  wor- 
ried over  the  rental  problem,  for  he  realizes 
how  dependent  he  is  on  JARO  which  has 
sixteen  pictures  actually  starting  and  four- 
teen in  the  cutting  room. 

*       *  * 

"There  is  nothing  wrong  with  the  motion 
picture  industry,  in  any  country,  that  a  good 
film  will  not  cure."  This  has  been  said  be- 
fore and  was  repeated  by  Jean  Hersholt  as 
president  of  the  Academy  of  Motion  Picture 
Arts  and  Sciences  at  a  dinner  tendered  in  his 
honor  by  the  British  Film  Producers  .\ssocia- 
tion.  This  was  an  auspicious  occasion  for 
the  British  technicians  as  six  "Oscars"'  went 
to  their  members. 

In  these  days  of  strained  relations  between 
British  and  American  film  interests  it  was 
good  to  see  so  representative  a  body  present. 


despite  a  total  of  less  than  eighty.  The  hosts 
obviously  restricted  their  own  members  to 
make  room  for  others.  There  were  artists, 
union  leaders  and  a  few  technicians.  William 
Scully  and  Maurice  Bergman,  in  town  on 
U-I  business,  were  present.  Howard  Strick- 
ling  and  Jock  Lawrence  were  other  Ameri- 
cans and  that  Anglophile,  Sam  Eckman,  rep- 
resented the  renters  with  Sir  Arthur  Jarratt. 
CEA  president  Dennis  Walls,  Teddy  Carr 
and  BFA's  Roger  Manvell  were  conspicuous, 
while  speeches  were  made  by  J.  Arthur  Rank, 
George  Archibald  and  Sir  Michael  Balcon. 

After  the  dinner  Hersholt  told  me  how 
much  he  deplored  the  commercialization  of 
the  awards  by  certain  parties  and  would  like 
one  ytar  to  be  able  to  disqualify  any  com- 
pany whose  advertising  was  calculated  to 
mfluence  voting. 

Living  up  to  STR's  slogan,  "The  Service 
Paper  of  the  Motion  Picture  Industry,"  this 
column  has  provided  new  titles  for  two  pic- 
tures in  recent  weeks.  The  latest  is  the  first 
of  Betty  E.  Box's  Huggett  family  series  which 
was  previously  known  as  "Wedding  Bells." 
This  will  now  go  out  as  "Here  Come  the 
Huggetts." 

*  *  * 

Anticipate  an  announcement  regarding  the 
British  release  of  "Hamlet."  Within  the  next 
month  or  so  it  will  open  concurrently  in  a 
number  of  key  centres  at  the  most  suitable 
theatre,  whether  it  is  an  Odeon,  Gaumont 
or  independent,  for  an  extended  run  of  set 
performances. 

*  *  * 

For  the  record:  Sol  Sheckman  has  added 
five  Stockport  cinemas  to  his  rapidly  growing 
Essoldo  circuit.  .  .  .  Arthur  S.  Abeles,  Jr., 
named  British  chief  of  Warners  in  succes- 
sion to  Max  Milder  , announces  they  will  only 
release  sixteen  pictures  next  season.  .  .  . 
No  longer  will  pictures  playing  the  Gaumont 
Odeon  London  show  houses  automatically  go 
out  for  release  on  the  same  circuit.  .  .  .  Two 
second  features  have  had  a  rough  handling  in 
the  London  area  recently  and  were  with- 
drawn from  some  cinemas.  .  .  .  The  critics 
have  lavished  high  praise  on  "Naked  City" 
but  have  taken  a  slice  out  of  "Amber,"  not 
that  the  picture  will  be  anything  but  a  box- 
office  hit.  .  .  .  "Iron  Curtain"  has  got  them 
slightly  baffled.  .  .  .  Visiting  a  house  for  the 
first  time  the  other  night  the  door  bell 
chimed;  "That  will  be  blank"  said  my  hostess, 
"Not  the  publicist?"  queried  I.  "No,  the 
actor,"  I  was  told.  In  bounced  our  friend, 
who  at  the  first  appropriate  moment  quietly 
remarked,  "Don't  let  me  down,  old  boy.  She 
doesn't  realize  I'm  only  a  publicist.  She 
thinks  I'm  an  actor." 


Added  to  'Mews'  Cast 

Dame  Sybil  Thorndyke,  A.  E.  Matthews  and 
Fay  Compton,  English  character  players,  have 
been  added  to  the  cast  of  "Brittania  Mews," 
which  20th-Fox  is  preparing  to  film  in  England. 
"The  Affair  of  Adelaide"  will  be  the  picture's 
title  for  American  distribution. 


(Continued  from  Page  21) 

Shows,  booked  by  Tom  Carey  of  Carey  Theat- 
rical Promotions,  Hartford,  were  set  for  the 
Capitol,  Providence,  R.  I. ;  Olympia,  Woon- 
socket,  R.  I. ;  and  the  Academy  of  Music, 
Northampton,  Mass.,  with  tentative  dates  set  as 
of  last  week.  Back  from  a  trip  through  northern 
New  England,  Carey  reported  meeting  two  old 
pals  in  the  trade — Larry  O'Neill,  former  man- 
ager of  the  Cameo,  Hartford ;  Suffolk,  Holyoke, 
Mass. ;  and  Don  Barhydt,  former  manager. 
Court  Square,  Springfield,  Mass.,  now  managing 
the  Strand,  Gloucester,  Mass.  O'Neill  is  now 
living  in  Marblehead,  Mass.,  handling  a  laun- 
dry business. 

Walter  Murphy,  manager,  M.  &  P.  Capitol, 
New  London,  leaves  on  vacation  soon.  A  new 
air  circulator  has  been  installed  at  the  New 
Colony,  Sound  View,  by  the  two  partners  run- 
ning the  house,  Tom  Grasso  and  Herb  JafTee. 

Russ  Newton,  M.  &  P.  Capitol,  New  London, 
returned  from  vacation.  Pete  Tomczak,  pro- 
jectionist, Webb,  Wethersfield,  has  resigned. 
Tom  Harris,  son  of  Bucky  Harris,  formerly 
exploiteer  for  RKO-Radio  in  this  area,  went 
to  work  for  U-I's  Albany  exchange  as  ap- 
prentice booker.  Bucky  is  now  with  the  U-I 
Exploitation  Division.  John  King,  Navy  vet- 
eran with  28  years  service,  has  been  named 
projectionist,  Glackin  &  LeWitt's  Strand,  Sound 
View.  Strand,  Hartford,  installed  new  air  con- 
ditioning unit.  Sam  Horwitz,  Loew-Poli,  Hart- 
ford, got  back  from  a  New  York  vacation. 
Harry  Matarese,  State,  Hartford,  was  vaca- 
tioning along  the  shoreline.  Webb,  Wethers- 
field, which  has  dropped  foreign  film  policy  for 
summer,  will  resume  Tuesday- Wednesday 
screenings  in  September,  according  to  Doug 
Amos,  manager. 

PHILADELPHIA 

Film  Classics  exchange  here  was  robbed 
last  week.  Manager  Mort  Magill  reported. 
Mrs.  Penny  Kaufman  of  Columbia  is  back 
working  after  her  honeymoon.  Twentieth-Fox 
Percentage  Clerk  Joyce  Rosenberg  and  Claire 
Steinhouse,  booker's  stenographer  are  vacation- 
ing at  Miami  Beach.  Adele  Plechner,  secretary 
to  the  Stanley  Warner  sound  department  is 
flying  to  Portugal.  Patty  Young,  daughter  of 
Columbia  Publicist  Milt  Young,  celebrated  her 
12th  birthday  last  week.  Jack  Jaslow,  who 
sells  foreign  films,  rounded  out  the  first  25 
years  of  married  life.  Columbia  Cashier  Betty 
Schultz  is  wearing  a  diamond  ring  on  the  right 
finger  of  the  left  hand.  Francis  Weinfeld  gave 
it  to  her.  Screen  Guild's  Jack  Engel  is  back 
from  a  Chicago  sales  meeting.  Those  boys  of 
Warner  Bros.,  who  do  such  a  job  on  selling 
and  handling  film  came  back  last  -  week  from 
a  fishing  trip  with  red  faces.  Ten  of  them 
caught  four  fish. 

PHOENIX  ~ 

H.  S.  McClusky,  Arizona  Industrial  Acci- 
dent Commissioner,  returned  from  brief  Holly- 
wood visit  with  assurances  that  western  pic- 
tures will  continue  to  be  filmed  in  Arizona. 
While  in  the  movie  city,  McClusky  addressed 
a  meeting  of  studio  lawyers,  business  managsrs, 
and  local  insurance  men,  and  explained  to  them 
the  new  Arizona  insurance  rules  under  the 
workmen's  compensation  law.  Although  some 
studios  had  considered  changing  their  western 
locale  from  Arizona  to  California,  they  changed 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 

REGIONAL  NEWSREEL 


23 


their  collective  minds  when  McClusky  pointed 
out  to  them  the  difference  in  compensation 
benefits  paid  to  injured  actors  by  the  two 
states.  Whereas  the  maximum  monthly  pay- 
ment in  California  is  $120,  the  monthly  bene- 
fits in  Arizona  go  as  high  as  $1,950. 

Harry  L.  Nace  opened  his  new  theatre,  the 
Royal,  in  Morenci.  House,  a  602-seater,  was 
built  at  a  cost  of  $175,000  and  is  being  man- 
aged by  Leo  F.  Wilson,  who  has  been  con- 
nected with  Nace  theatres  since  1945. 

The  Fox  scheduled  a  beauty  contest  for  its 
July  14  stage  attraction,  with  the  winner  to 
be  crowned  "Miss  Phoenix."  The  lucky  gal 
may  eventually  wind  up  as  "Miss  Arizona" 
and  then  go  on  to  the  finals  in  Atlantic  City, 
where  a  "Miss  America"  will  be  chosen  in 
September. 


NEW  YORK 


Film  row  was  gasping  this  week  but  the 
majority  of  exchanges  reported  few  personnel 
absences  and  struggled  through  on  regular 
hours.  MGM  Monday  knocked  off  earlier  when 
the  thermometer  shot  up. 

George  Blank  has  resigned  as  booker  for  the 
Prudential  circuit.  Henry  Goldstone,  reissue 
specialist,  has  moved  into  his  new  offices  in 
the  Film  Center  Building.  National  Film  Service 
has  appointed  Bonded  Film  Storage  Company, 
Inc.,  as  its  Greater  New  York  representative. 
Executive  Vice-President  William  J.  Clark 
announced. 

Dorothea  Lutjens,  personnel  director  for  the 
Motion  Picture  Association  of  America  was 
married  last  Saturday  to  Robert  W.  Little,  en- 
gineer for  the  Lomis  Company  at  Kruger's  on 
the  Hudson.  United  Artists'  Gertrude  Levine 
is  honeymooning  in  the  Adirondacks.  Don 
Hickey,  MPAA  community  relations  division 
chief  is  in  Boston  addressing  educational,  civic 
and  business  associations. 

Paramount  Home  Office  Attorney  Morton 
Lane  is  the  father  of  a  son — Richard  Paul — 
born  last  Saturday. 

Lucille  Benjamin,  wife  of  National  Screen 
Executive  Paul  Benjamin,  died  July  7  at  Miami 
Shores,  Fla.,  from  coronary  thrombosis.  Sur- 
viving are  the  husband  and  a  son,  Paul. 


DENVER 


Fred  Brown,  film  buyer  and  booker  for  the 
Black  Hills  Amusement  Co.,  took  a  three- 
weeks  5,000-mile  vacation  trip  east.  While  in 
Chicago  he  and  Mrs.  Brown  saw  their  daugh- 
ter, Sally  H.  Brown,  receive  a  master's  degree 
in  speech  reeducation  at  Northwestern  Uni- 
versity. 

Robert  Patrick  opens  his  new  theatre  at  26th 
and  Humboldt  late  this  month.  Walter  Jancke, 
former  theatre  manager  here,  now  with  West- 
land,  Lincoln,  Neb.,  is  seriously  ill.  Clarence 
Kelland  has  bought  back  the  Iris,  Edgemont, 
S.  D.,  which  he  sold  some  time  ago  to  L.  T. 
Rademacher.  MGM  Booker  Claude  Newell  got 
his  notice  for  two  weeks  active  duty  from  the 


Service  Plus 

The  East  Drive-in  at  Louisville  has 
added,  as  an  extra  service  to  patrons, 
bottle  warmers  available  to  heat  the 
baby's  milk. 


AT  PREMIERE.  Attending  the  recent 
world  premiere  of  Eagle  Lion's  "Canon 
City"  at  Canon  City,  Colo.,  were  (1-r) :  Bryan 
Foy,  producer  of  the  film;  Rick  I^cketson,  of 
Fox  Intermountain  Theatres,  and  Scott 
Brady,  the  picture's  star. 


air  corps  reserve  where  he  is  a  pilot.  Dave 
Samuels  will  manage  the  new  Motorino,  drive- 
in,  to  be  opened  soon  on  North  Federal.  Herman 
Everhart  is  opening  Granada,  Colo.,  to  films 
with  the  300-seat  Granada.  Walter  M.  Houser 
has  taken  the  LaFa,  Lafayette,  Colo.,  back 
from  Inland  Amusement  Corporation,  which 
had  disbanded. 

Ralph  Hamilton,  Jewell  manager,  and  Sue 
McCracken  have  married.  Robert  T.  Martin  has 
sold  the  Liberty,  Pagosa  Springs,  Colo.,  to 
Albert  Petry.  Ralph  H.  Olson,  Universal  sales- 
man of  Kansas  City,  has  been  transferred  here, 
succeeding  Emmett  Warner,  who  operates  the 
Coronado,  Albuquerque,  N.  M.  Th^  Rialto  is 
closed  for  remodeling. 


MILWAUKEE 


Joe  Murray  of  Leeds,  N.  D.,  has  taken  over 
the  Grand  at  Grantsburg,  Wis.,  from  Arthur 
Luscome.  Gunnar  Nelsen  and  Orville  Jesse  of 
Washington  Island,  Wis.,  have  moved  their 
operation  over  into  the  35-mm.  class  from  the 
16-mm.  they  were  showing.  Bennie  Benjamin 
of  Screen  Guild  is  vacationing  in  California. 
Joe  Covellie,  formerly  office  manager  for  20th- 
Fox,  here  and  now  in  the  same  spot  in  Chicago, 
married  Rosemary  Ward,  another  Foxite. 

Bill  Brimmer,  one  of  Universal's  first  man- 
agers in  this  territory  and  recently  with  War- 
ner Bros,  in  Des  Moines  was  a  recent  visitor. 
Clara  Langmach,  wife  of  one  of  Milwaukee's 
pioneer  exhibitors  and  a  part  owner  in  the 
Colonial  Theatre,  passed  away.  Twentieth  Cen- 
tury-Fox Manager  Joe  Neger  is  on  vacation. 
A  new  theatre  equipped  with  television,  is  to 
be  opened  by  Standard  Theatres  at  Waukesha, 
Wis. 


OMAHA 


Walter  Yancke,  city  manager  of  Dent  Thea- 
tres at  Lincoln,  is  in  Lincoln  General  Hospital 
and  showing  improvement  after  a  mild  attack 
of  polio. 

Ray  Brown,  Harlan  (la.)  exhibitor,  has  a 
new  canopy  on  the  Harlan  Theatre.  H.  O. 
Qualsett,  owner  of  the  Lyric,  Tekumah,  Neb., 
plans  a  new  canopy,  front  and  inside  remodeling 
for  his  house. 

Harold  Smith,  Carson  (la.)  exhibitor,  is 
back  after  three  weeks  on  the  West  Coast. 
Joe  Warnock,  Battle  Creek,  la.,  returned  from 


fishing  in  Montana.  MGM  shipper,  Charles 
Lorenz,  injured  an  ankle  when  a  film  can  fell 
and  struck  it.  Infection  set  in,  forcing  him 
into- the  hospital.  MGM  contract  clerk,  Lucille 
Hahne,  resigned  and  moved  to  Denver  where 
she  and  her  husband  have  purchased  a  grocery. 

Herbert  Anderson,  Lind,  Minn.,  has  bought 
the  Rio,  Wall  Lake,  la. 

Talk  of  a  successor  chairman,  Robert  P. 
Samardick,  as  a  member  of  the  three-man 
Police  Civil  Service  Commission  has  centered 
on  William  Miskell,  Tri-States  district  man- 
ager. Miskell  has  been  interested  in  police 
work  for  years. 

V acationists  include :  Mona  Hanson,  Uni- 
versal-International ;  Minnie  Nixon,  Para- 
mount ;  and  Helen  Newman,  Eagle-Lion. 
Omahan  Beverly  Warren,  who  has  minor 
Hollywood  roles,  has  signed  with  Alexander 
Film  Company,  Colorado  Springs.  Ak-Sar- 
Ben  will  finance  a  30-minute  color  film  on  soil 
conservation  and  irrigation.  The  Bureau  of 
Audio- Visual  Instruction  at  the  University  of 
Nebraska  will  produce  the  film. 


SALT  LAKE  CITY 


W6SIX  brought  this  city  televised  happen- 
ings at  the  Democratic  convention  through  film 
recordings  made  at  the  convention  and  flown 
here. 

Intermountain  Theatres  Vice-President  and 
General  Manager  Tracy  Barham  married  Margy 
Harris  and  is  honeymooning  on  the  Pacific 
coast.  John  Ramsey,  assistant  manager  of  the 
Uptown  is  vacationing  in  Portland  and  Harry 
Ashton,  the  Uptown's  manager,  will  go  to  Den- 
ver for  a  combined  vacation  and  business  trip 
when  John  gets  back.  Warner  Bros.  Booker 
Katherine  Walton  is  off  for  her  two  weeks. 
C.  R.  (Buck)  Wade,  Universal  Manager,  went 
to  Giddings,  Idaho,  to  attend  the  opening  of 
Norland  Bamer's  new  house  there  this  week. 
Exhibitors  Alma  Jackson  of  Plentywood,  Mon- 
tana, and  John  Moran  of  Laurel,  Montana,  were 
film  row  visitors. 

The  University  of  Utah  is  presenting  "Show 
Boat"  at  its  Stadium  as  part  of  a  series  of  light 
operas.  The  Capitol,  which  is  playing  name 
stage  shows  has  booked  the  King  Cole  trio  this 
week.  Fredric  March  presented  certificates  of 
honor  to  Marilyn  Ackridge  and  Bill  Hoover 
here  for  their  work  in  the  Salt  Lake  Theatre 
productions. 


INDIANAPOLIS 


.Andy  Smith,  general  sales  manager,  20th-Fox, 
will  be  the  guest  speaker  at  the  three  day  sum- 
mer meeting  of  the  ATO-of  Indiana,  Inc.,  at 
the  French  Lick  Hotel,  French  Lick,  Ind., 
July  26  through  28th. 

The  Avenue  for  colored  has  installed  a  new 
deep  well  cooling  system.  The  Lido  for  colored 
owned  and  operated  by  the  Williston  Circuit 
(Continued  on  Page  24) 


For  the  Kids 

Camp  O'Connell  in  Warrendale,  Pa., 
a  summer  camp  for  underprivileged 
children  in  Pittsburgh  and  vicinity, 
opened  last  Sunday  with  a  gala  celebra- 
tion attended  by  several  hundred.  The 
camp  is  co-sponsored  by  Father  O'Con- 
nell and  the  local  Variety  Club. 


24 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 

REGIONAL  NEWSREEL 


{Continued  from  Page  23.) 
of  Indianapolis,  has  been  closed  for  extensive 
alterations. 

The  Hippodrome  at  Terre  Haute,  Ind.,  dark 
for  years,  is  being  remodeled  at  a  cost  of 
$250,000  by  the  Fourth  Avenue  Amusement 
Co.,  Louisville,  Ky.  It  will  take  the  place  of 
the  Grand,  which  will  be  taken  over  by  the 
Gregory  Circuit  of  Chicago,  when  the  present 
lease  expires. 

*Warner  Bros.  District  Manager  Charles  Rich, 
was  in  the  city  Monday  holding  a  sales  meet- 
ing with  branch  salesmen.  Before  leaving,  he 
and  Claude  McKean,  local  manager,  went  to 
Ft.  Wayne,  Ind.,  where  they  called  on  the  of- 
ficials of  Quimby  Theatres.  Joe  R.  Neger, 
branch  manager  for  20th-Fox  at  Milwaukee, 
is  visiting  his  old  friends  here  while  on  vaca- 
tion. 20th-Fox  Salesman  Kenneth  Dotterer  and 
family  are  spending  their  vacation  at  Yellow- 
stone National  Park. 

Kenneth  Collins,  general  manager.  Greater 
Indianapolis  Amusement  Co.,  will  represent  the 
motion  picture  industry  for  the  week  long  Citi- 
zens Rededication  week  July  25. 


CINCINNATI 


RKO  Branch  Manager  S.  C.  Jacques  at- 
tended a  regional  sales  meeting  in  Buffalo.  Bill 
Burns  has  been  appointed  branch  manager  for 
the  Roshon  16-mm.  Exchange,  Cincinnati. 
Mike  Spanagel,  of  the  White  Libson  Circuit, 
has  left  on  a  fishing  trip. 

The  local  Foxites  had  a  picnic  Friday  after- 
noon, at  the  Summit  Hills  Country  Club.  Bert 
Steam,  president  of  Co-Operatives  Theatres 
Service,  Pittsburgh,  spent  several  days  in  Cin- 
cinnati with  the  local  manager,  Wm.  Borack. 
The  company  will  now  book  and  buy  for  the 
Roxy  and  Westmor  Theatres,  Huntington. 
Charles  Midelburg  plans  to  improve  his  Capitol 
Theatre,  Charleston,  W.  Va. 

Abe  Hyman  and  associates  are  building  a 
drive-in  theatre  at  Ceredo,  W.  Va.  Jerry 
Marks,  former  West  Virginia  salesman  for 
Universal-International,  resigned,  to  devote  his 
entire  time  to  his  new  drive-in  at  Ceredo, 
W.  Va.  Al  Kolkmeyer,  booker  for  U-I,  is 
taking  Marks'  place;  and  Heywood  Mitchison, 
former  Paramount  booker,  is  replacing  Kolk- 
meyer. 

Funeral  services  were  held  in  Louisville,  Ky. 
for  the  mother  of  Exhibitor  Max  Matz,  Blue- 
field,  W.  Va.  Bill  Thalheimer,  Logan,  W.  Va. 
brought  his  young  son  to  the  city  for  a  vacation. 

Wendell  Holt,  Richwood,  W.  Va.  and  Miss 
Viola  Dillon,  were  married  recently.  The  couple 
are  honeymooning  at  the  Greenbrier  Hotel, 
White  Sulphur  Springs,  Va. 


KANSAS  CITY 


Julian  King  Enterprises  back  after  a  trip  to 
.Atlanta,  Ga.,  to  attend  the  funeral  of  his 
stepfather. 

MGM  exchange  chief,  Al  Adler,  is  back  after 
a  vacation. 

Paramount  Exploitation  man,  Jim  Castle,  has 
been  moved  to  St.  Louis,  Mo. 

Roxy,  the  Durwood  circuits,  last  week, 
celebrated  its  30th  anniversary. 

Ernie  Block  is  back  on  film  row  as  salesman 
for  the  Selznick  Releasing  Organization.  He 
formerly  was  a  film  salesman  with  Columbia, 
but  has  been  off  the  row  for  several  months 


Variety  Fight 

A  heavyweight  fight  which  the  Na- 
tional Boxing  Association  says  will  be 
recognized  as  the  first  heavyweight  elimi- 
nation series  to  find  a  successor  to  Joe 
Louis  will  be  held  Aug.  2  at  the  Griffith 
Stadium  in  Washington  when  Ezzard 
Charles  of  Cincinnati  and  Jimmy  Bivins 
of  Cleveland  trade  punches  for  the  bene- 
fit of  the  Washington  Variety  Club  Wel- 
fare fund.  Charles  Ford  and  Charles 
Walker  are  co-chairmen. 


while  he  and  the  Mrs.  got  their  new  theatre, 
the  New  Civic,  going  in  Sabetha,  Kans.  Block 
will  work  with  Tommy  Thompson,  local  SRO 
chief,  in  handling  the  K.C.  territory. 

Gene  Snitz  is  the  new  exchange  manager  at 
Eagle-Lion,  stepping  up  from  his  former  job 
of  city  salesman  to  replace  M.  G.  Shackleford. 
Shackleford  has  gone  to  Minneapolis  where  he 
has  set  up  an  office  to  handle  a  theatre  clock 
advertising  business  for  the  states  of  North 
Dakota,  South  Dakota  and  Minnesota. 

Dan  Bodney  has  reopened  the  Admiral 
Theatre,  northeast  subsequent  run,  following 
extensive  rebuilding  and  refurnishing  of  the 
house.  The  theatre  burned  last  December,  and 
most  of  it  has  had  to  be  replaced.  The  theatre 
is  owned  by  the  Devins-Bodney  Company 
which  also  has  the  Baltis  and  Murray  theatres, 
also  subsequent  runs. 


MINNEAPOLIS 


Property  has  been  optioned  in  Robbinsdale, 
Minneapolis  suburb,  for  the  possible  location 
of  a  drive-in,  Ralph  Green,  head  of  J.  &  M. 
Enterprises,  has  announced.  The  proposal  still 
has  not  been  submitted  to  the  village  council. 
The  firm  also  is  building  a  drive-in  at  Rochester, 
Minn.,  which  is  slated  to  open  the  end  of  this 
month,  and  another  drive-in  at  Madison,  Wis., 
which  is  scheduled  for  an  August  opening. 

Fire  confined  to  the  booth  caused  damage 
at  the  Gem,  Ivanhoe,  Minn.,  estimated  at  $1,000. 
Patrons  left  orderly  when  the  lights  went  out. 
John  Wallace  Hiller,  son  of  W.  R.  Hiller  and 
manager  of  the  Hiller  theatres  at  Marshall, 
Minn.,  has  married  Jo  Anne  Yeager.  Mrs.  Fay 
Karrigan  has  been  shifted  from  the  home  office 
of  Berger  circuit  to  manager  of  the  Riviera, 
Hastings,  Minn.,  replacing  Roy  McPherson. 
Irene  Ef shen,  head  bookkeeper  at  National 
Screen  Service,  is  vacationing  in  Illinois  and 


New  Theatres 


Los  Angeles — Lee  Theatres  (Jules  Seder,  Howard 
G'oldenson),  1,000-seat  Encino  at  Ventura  and  Noe- 
lene ;  construction  in  August,  Architect  William 
Pereira.  Helix,  850  seats,  at  La  Mesa,  Burton  Jones 
owner;  opening  August.  Mason  .Shaw  will  build  a  475- 
seater  at  Saratoga,  Calif.,  costing  $70,000. 

Salt  Lake  City — The  Hyland  drive-in,  700  cars,  cost- 
ing $100,000,  ready  within  16  days  for  operating  by 
Hyland  Drive-in  Corporation.  Geneva  drive-in,  600 
cars,  Superior  Amusement  Corp.,  operators. 

Louisville,  Ky. — A.  V.  Luttrell,  460-seater  at  Rus- 
sell Springs,  Ky.,  to  be  named  Russell  and  to  replace 
present  Strand. 

Boston — George  Grimsah,  Joseph  Morgan,  drive-in 
at  Rutland,  Vt. ;  a  $38,000  house  at  Waterbury,  Conn. 

Atlanta — Talgar  Theatres,  $75,000  drive-in  at  Ft. 
Pierce,  Fla.    A  new  colored  thatre  at  St.  Petersburg. 

Gresham,  Oregon — H.  H.  Mowyer  to  build  a 
$100,000  house. 

St.  Louis — Waring  Auto  Theatre,  530  cars,  near 
Murphysboro,  111. 

Milwaukee — A  336-seater  at  Turtle  Lake,  Wis. 
Miner  Amusement  Company,  an  803-seater  at  Menomo- 
nie.  Wis. 

Houston,  Tex. — Construction  of  a  $130,000  theatre 
and  broadcasting  studio  has  been  announced  for 
Texas  City. 


Kentucky.  Joe  Rosen,  booker  at  Paramount,  is 
vacationing  in  New  York  City.  Mary  Parker, 
prevue  shipper  at  National  Screen  Service,  is 
spending  two  weeks  in  Iowa.  Jake  Flemmer  and 
J.  W.  Hovey  have  purchased  the  Clark,  Canis- 
tota,  S.  D.  Raymond  H.  Isaak  has  purchased 
the  Valley,  Golden  Valley,  N.  D.,  from  H.  C. 
Miller. 


LOS  ANGELES 


July,  August  and  September  have  been  set 
aside  by  the  Realart  exchange  for  a  sales  drive 
to  honor  Sam  Decker,  local  franchise  holder. 

Ted  Cunningham  and  Charlie  Kranz  have 
joined  Cinenia  Distributors,  headed  by  Ed  Bari- 
son,  in  selling  foreign  and  exploitation  pictures. 

Jack  Jacobs,  resigned  from  Filmack  Trailers, 
has  joined  National  Screen  Service's  special 
service  department.  William  Z.  Porter,  head 
of  Monogram  and  Allied  Artists  contract  de- 
partment in  the  West,  left  Los  Angeles  last 
week  for  a  two-month  tour  of  company  ex- 
changes, starting  with  Denver. 

Max  Rothafel,  63,  son  of  Fox  West  Coast 
District  Manager  Bob  Rothafel,  passed  away 
in  Chicago  July  6. 

Condolences  are  being  extended  family  of 
J.  Frank  Mednick,  owner  of  La  Tosca  and 
Trojan  Theatres  here.  Mednick,  57,  died  July 
5.  Mrs.  Mednick  and  a  son  survive. 

Ground  will  be  broken  July  25  for  Los  An- 
geles new  $600,000  Saint  Sophia  Greek  Ortho- 
dox Church,  a  movement  in  which  Charles 
Skouras  is  actively  interested.  The  Most  Rever- 
end Archbishop  Athenagors,  head  of  the  Greek 
Orthodox  Church  in  the  Western  Hemisphere 
is  scheduled  to  be  present. 


LOUISVILLE 


The  Louisville  Park  Theatrical  Association 
went  into  its  10th  season  this  year  with  "Music 
in  the  Air"  as  film  houses  continued  to  buck 
heat  with  fair  attendance  and  a  program  of 
holdovers,  reissues  and  three  new  films — "On 
Our  Merry  Way."  "Violence"  and  "Furia." 

Frank  Riffle,  engineer  of  the  Falls  City 
Theatre  Equipment  Company  is  back  from  a 
visit  to  his  home  town,  Jackson,  Kentucky.  The 
Kentucky,  operated  by  Switow  Amusements, 
last  stand  in  the  no  popcorn  houses  other  than 
first  runs,  has  capitulated  and  the  popper  is 
now  in. 

Out  of  town  exhibitors  seen  on  the  row ; 
D.  B.  Allen,  Mary  Jane  Theatre,  Caneyville, 
Ky. ;  Robert  Enoch,  Elizabethtown  Amusement 
Co.,  Elizabethtown,  Ky. ;  George  Lindsey, 
Lindsey  Theatre,  Brownsville,  Ky. ;  J.  T.  Flow- 
ers, Sunset  Drive-In  Theatre,  Bowling  Green, 
Ky. ;  Joseph  W.  Barr,  Williston  Theatres,  In- 
dianapolis, Ind. ;  Reach  McAllister,  Theatair 
Drive-In  Theatre,  Jeffersonville,  Ind. ;  Bob 
Harned,  Empire  Theatre,  Sellersburg,  Ind. ; 
W.  P.  McGary,  Lyric  Theatre,  Hardinsburg. 
Ky. ;  J.  V.  Snook,  Grififeth  Theatre,  LaGrange, 
Ky. ;  C.  O.  Humston,  Lyric  Theatre,  Lawrence- 
burg,  Ky. 


PITTSBURGH 


Members  of  Film  Row  who  attended  the  wed- 
ding of  RKO  Salesman  Al  Glaubinger  to  Miss 
June  Goldfarb,  of  Dayton,  Ohio,  last  week  were 
Morris  Lefko,  newly  appointed  district  manager 
for  that  company,  Dave  Silverman,  branch  man- 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 

REGIONAL  NEWSREEL 


ager,  Irving  Frankel,  salesman,  and  William 
Serraos.  The  ceremony  took  place  in  Columbus, 
Ohio.  The  marriage  of  Nancy  Carlson,  of  War- 
ners' Theatres,  to  James  Duffy,  medical  student 
at  the  University  of  Pittsburgh,  has  just  been 
announced. 

John  D.  Walsh,  Shea's  Fulton  manager,  has 
returned  from  his  vacation  in  Newport,  R.  I., 
and  after  a  few  days  back  on  the  job  will  depart 
for  Zanesville,  Ohio,  for  several  weeks  on  com- 
pany business.  Assistant  Frank  Wallace  will 
carry  on  during  his  absence.  Ed  Wheeler,  film 
salesman  for  many  years  in  the  Pittsburgh  area, 
has  joined  Monogram  in  a  similar  capacity. 
Anthony  Latella  has  sold  the  Atlas  Theatre, 
Pittsburgh,  to  Aaron  Rosensweig,  Eagle-Lion 
salesman.  Burton  Swartz,  assistant  manager  of 
Warners'  Kenyon,  has  been  promoted  to  treas- 
urer of  that  company's  Stanley.  John  Burnes, 
assistant  at  the  Cameraphone  Theatre,  succeeds 
Swartz  at  the  Kenyon.  Ernest  Stern,  manager 
of  the  South  Park  Drive-In,  is  the  father  of  a 
daughter. 


VANCOUVER 


Jimmy  Patterson's  Vancouver  branch  won  in 
the  Canadian  Division  of  the  20th  Century-Fox 
spring  drive — ^the  staff  getting  three  weeks'  sal- 
ary as  bonus.  Reggie  Doddridge,  former  RKO 
Manager  at  Calgary,  has  been  appointed  booker 
for  the  Calgary  office  of  Eagle-Lion  Monogram, 
replacing  Frank  Soltice  resigned.  United  Art- 
ists Booker  Eddie  Weisberg  has  jumped  from 
amateur  to  semipro  baseball  this  year  pitching 
•left-handed  for  the  New  Westminister  Royals. 
International  Distributors  Manager  Willard 
Adamson  is  back  in  the  hospital  for  another 
operation  on  his  leg.  Eagle  Lion  Manager  Harry 
Page's  father,  73,  underwent  a  major  operation 
and  is  doing  nicely. 

A  $50,000  theatre  and  dance  hall  is  to  be 
opened  by  a  group  of  Carlyle  businessmen.  John 
Booth  of  Calgary  has  bought  the  theatre  at 
Okotos,  Alberta,  from  Adam  Kaminski. 

Exhibitors  are  dropping  benefit  plans  now  that 
the  flood  emergency  in  British  Columbia  has 
been  declared  over.  Cool  weather  and  rain  raised 
grosses  in  this  area  this  week;  they  had  been 
estimated  off  at  30  per  cent. 


ATLANTA 


Distributors  Group,  Inc.,  has  signed  a  deal 
with  United  World  for  their  16-mni.  Martin 
Theatres  has  made  the  following  managerial 
'changes :  Olin  Athinson,  formerly  in  Piedmont, 
Ala.,  transferred  to  Tifton,  Ga. ;  Clare  E. 
Moses,  the  Gem,  Cuthbert,  Ga.,  to  the  Pix, 
Evergreen,  Ala. ;  E.  M.  Jennings  from  the  Ever- 

reen  to  the  Piedmont.  Wometco  circuit  Film 
Buyer  Herman  Silverman  is  vacationing  in  Scot- 
land. Curtis  Miller,  General  Manager  of  Claugh- 
ton's  theatres  in  Tampa,  is  vacationing  at  Miami 
Beach  with  his  wife.  A.  H.  Baker  of  the  Waters 

t  Leeds,  Ala.,  is  back  from  vacation.  Roy  Ste- 
gall,  formerly  manager  of  the  Strand,  Birming- 
ham, has  been  appointed  manager  of  the  East 
Lake. 

The  southern  projectionists  held  their  annual 
meeting  at  the  Henry  Grady  Hotel  last  week. 
Lionel  Keene,  former  district  manager  of 
Loew's,  is  taking  his  Kiddie  Review  to  Phila- 
delphia for  an  airing  there.  John  Howard  of 
Kay  Exchanges  is  visiting  New  York.  Blake 
Cohen,  for  the  past  two  years  manager  of 
Monogram  Southern  has  quit  to  join  Ernest 
.Laindaiche  as  a  partner  in  New  Orleans  Screen 


Office  Theatres 

Two  theatres  as  part  of  an  office  build- 
ing project  were  announced  this  week 
for  Boston's  newest  and  highest  sky- 
scraper— the  32-story  John  Hancock 
building.  One  will  seat  1,000  and  an- 
other 1,600.  The  company  will  also  build 
a  1,000-seater  in  a  new  housing  develop- 
ment. 


Guild,  a  franchise  formerly  held  with  Joy 
Houck. 

Astor  Pictures'  Jimmy  Bello  is  passing  out 
cigars.  It's  a  boy.  Ditto  Red  Barron  of  Benton 
Bros.  The  Middletown  at  Oak  Ridge,  Tenn., 
has  closed — no  business  to  speak  of  politely. 
Mildred  Castleberry,  booker  for  the  Martin 
circuit,  is  back  after  vacationing  in  Miami. 

Film  row  visitors :  H.  E.  Greene  and  Col. 
T.  E.  Orr;  R.  J.  Ingram;  J.  C.  Cox;  P.  L. 
Taylor;  Frank  Merritt;  N.  H.  Waters,  Sr.; 
Billy  King;  Harry  Whitestone  of  the  White- 
stone  tent  show;  Ralph  Johnson,  the  Georgia 
movie  tent  showman ;  Ed  Duncan ;  A.  L.  Swett ; 
Clyde  Sampler ;  Sidney  Laird. 


SAN  FRANCISCO 


Award  of  the  Fredric  March  Certificate  of 
Achievement  to  drama  students  Arthur  P.  Hed- 
berg  and  Betty  Jane  Wells  of  San  Francisco 
State  College  was  made  at  the  Universal  Film 
Excharige  preview  theatre  by  Hulda  McGinn, 
director  of  public  relations  for  the  California 
Theatres  Association.  Gene  Paplock,  manager, 
United  Artists  Theatre,  made  a  tie-in  with  the 
ceremony  by  arranging  preview  of  "Another 
Part  of  the  Forest,"  starring  March,  for  the 
college  drama  group.  Picture  was  opening  at 
his  house. 

Harry  Rice,  manager  and  public  relations 
agent  at  Embassy  Theatre,  slipped  Dan  McLean, 
co-owner  of  Embassy,  into  man-of-distinction 
class  by  arranging  for  McLean's  picture  to  ap- 
pear in  local  publications'  brew  advertisements. 
McLean  is  shown  reading  trade  paper  and  sip- 
ping the  product. 

Edgar  J.  Mannix,  general  manager  of  MGM 
studios,  here  on  business  visit. 

Tommy  Tucker,  the  70-year-old  vocal  sound 
effects  man  who,  by  lung  power,  has  simulated 
everything  from  hurricanes  to  cows  for  the 
films,  is  being  booked  into  two  Golden  State 
houses  for  Saturday  morning  kiddie  shows. 

Eddie  Sutro  newly  named  manager  of  Del 
Mar,  Golden  State  house.  Connie  Clement, 
booker  at  Vert  Levey  Booking  Agency,  is  under 
doctor's  care  in  Sacramento  hospital.  Para- 
mount press  agent,  John  Ettlinger,  is  vacation- 
ing. Stanley  R.  Lefcourt,  San  Francisco  The- 
atre, Inc.,  booker,  is  on  vacation  leave. 

Sam  Sobel  has  been  named  manager  of  Film 
Classics'  branch  here,  replacing  Fred  Abelson, 
deceased. 


BOSTON 


Twentieth  Century-Fox's  new  offices  are  get- 
ting the  latest  in  everything  with  the  television 
for  its  screening  room  as  well  as  facilities  for 
showing  video  films,  Manager  Edward  X.  Calla- 
han says. 

July  is  outbidding  June  as  the  month  for  mar- 
riages with  Rosalie  Analist  and  Ernest  Israel 
of  the  Yamins  circuit  saying  "I  do"  and  then 
honeymooning  in  Canada.  MGM  Salesman  Wil- 


liam Madden  also  took  the  long  step  with  Milli- 
cent  Bolves  of  New  York  and  honeymooned  in 
Mexico  City,  while  Mack  Roberts,  brother  of 
Rifkin  Circuit  George  Roberts  stepped  off  with 
Doris  Shallem. 

Among  the  week's  renovations  is  the  Beacon 
whose  owner  Ben  William  closed  the  house  to 
improve  it  and  the  Rialto  at  Brockton  where 
the  E.  M.  Loew  circuit  plans  complete  altera- 
tions before  reopening  in  Fall. 

Thieves  tried  to  hold  up  the  box-office  at  the 
Brookline  Village  Theatre  but  a  quick-thinking 
cashier  and  a  patrolman  scared  them  away. 
E.  M.  Loew  was  host  to  members  of  Cinema 
Club  at  his  Newton  home;  they  made  him  a 
gold-card-carrying  life  member.  Richard  Ober- 
man,  son  of  MGM  Head  Booker  Nathan  Ober- 
man,  has  been  added  to  the  staff  of  Jack  Myers' 
Hub  Film  Company.  Sam  Torgan,  manager  of 
the  RKO  house  at  Lowell  has  organized  a 
Frank  Buck  Club.  The  Olympia  in  Cambridge 
has  gone  vaudefilm  for  Mondays.  Lawrence  J. 
Burke  has  been  made  assistant  manager  at  the 
Olympia  in  Chelsea  ;  Norman  C.  Stoddard  is  now 
assistant  manager  of  the  Paramount  at  Lowell 
and  new  to  the  Capitol  staff  are  Francis  Dupont, 
James  Cunehy  and  Antone  Mattos.  Joan  Mans- 
field of  the  Warners'  publicity  staff  is  vacation- 
ing on  the  Atlantic  shore. 


HARRISBURG 


Two  more  Chertcoff  theatres  in  the  Harris- 
burg  suburban  area  have  added  hearing  aids 
to  certain  sections  and  seats.  They  are  the 
Elton,  Steelton,  and  the  Hill,  Camp  Hill.  The 
Lemoyne,  in  the  same  chain,  was  previously 
equipped  with  the  RCA  devices. 

Local  exhibitors  are  following  the  bill  of  the 
last  session  of  Legislature  which  permits  school 
districts  to  tax  amusements  for  new  sources  of 
revenue,  and  were  interested  to  note  that  many, 
of  the  State's  2549  school  districts  are  tapping 
the  levy.  The  State  Chamber  of  Commerce  in 
a  recent  report  stated  that  amusement  taxes  are 
"top  preferences"  with  131  various  subjects  un- 
der that  heading  to  be  levied  upon. 

Two  big  exploitation  campaigns  are  expected 
within  a  few  days,  as  the  Senate  prepares  for 
the  world  premiere  of  "Tap  Roots,"  and  Loew's 
Regent  plans  to  bring  in  "Easter  Parade"  July 
21.  The  latter,  scheduled  for  July  14,  was  set 
back  to  permit  a  test  revival  of  the  Marx 
Brothers  in  "A  Night  At  the  Opera."  That 
(Continued  on  Page  27) 


BEST  IN  QUALITY 

FILMACK 
TRAILERS 

BEST  IN  SERVICE 

THREE 

COMPLETELY  EQUIPPED  PLANTS 

;    •    LOS  ANGELES    •  CHICAGO 
1574  W.  U27S. 
Washington  Woboih 

New  Mirrophonic  Sound 
JOE  HORNSTEIN  has  it! 


26 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


The  Box'Oiiice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theotreman's  Standpoint 


A  Friend  Will  Come  Tonight 

(French  Dialog — English  Titles) 
Lopert  Films  Drama  92  mins. 

AUDIENCE  SLANT  (Adult):  This 
French  film  about  the  wartime  Maquis,  with 
a  sanitarium  for  the  insane  in  the  French 
Alps  as  its  background,  may  likely  prove  too 
confusing  for  American  audiences,  despite 
the  presence  of  English  titles. 

BOX-OFFICE  SLANT:  Should  get  by  in 
so-called  art  and  foreign-language  houses, 
especially  where  there  are  French-spceiking 
populations. 

Cast:  Michel  Simon,  Madeleine  Solonge,  Louis  Salou, 
Saturin  Fabre,  Paul  Bernard,  Marcel  Andre,  Jacques 
Clancy,  Daniel  Gelin,  Claude  Lehmann,  Lily  Mounet, 
Yvette  Andreyor,  Cecilia  Parolli.  Credits:  Produced 
by  Constantin  Geftman  for  A.C.G.C.  Films.  Scenario 
by  Jacques  Companeez.  Adaptation  and  dialog  by 
Raymond  Bernard  and  Jacques  Companeez.  Directed 
by  Raymond  Bernard.  Music  by  Arthur  Honegger. 
Released  in  the  United  States  by  Lopert  Films,  Inc. 

Plot:  The  leader  of  a  group  of  French 
Maquis,  along  with  some  associates,  poses 
as  an  inmate  in  a  sanitarium  for  the  insane 
in  the  French  Alps  while  covertly  directing 
resistance  against  the  occupying  enemy 
forces. 

Comment:  While  the  idea  behind  this 
French  picture  was  undoubtedlj^  worthwhile, 
the  finished  product  may  likely  prove  too  con- 
fusing for  the  average  American  moviegoer, 
despite  the  presence  of  English  titles.  Fur- 
thermore, screen  dramas  of  the  World  War 
II  undergrounds  have  had  their  day  with 
most  moviegoers,  so  that  this  latest  disquisi- 
tion is  not  apt  to  arouse  more  than  passing 
interest.  Performances  are  satisfactory,  but 
there  is  a  lack  of  excitement  and  clarity  in 
the  proceedings.  The  picture  should  get  by 
in  so-called  art  and  foreign-language  theatres, 
especially  where  there  are  French-speaking 
populations. 


Night  Has  a  Thousand  Eyes 

Paramount  Drama  81  mins. 

AUDIENCE  SLANT:  (Adult)  One  of  the 
most  terrific  thrillers  of  this  year,  with  sus- 
pense that  is  almost  unbearable  as  the  story 
builds  to  its  climax. 

BOX-OFFICE  SLANT:  Can't  miss  being 
a  top  draw,  unless  everybody  stops  coming 
to  see  pictures  entirely.  Excellent  name 
draws  plus  certain  great  word-of-mouth  are 
bound  to  make  it  a  winner. 

Cast:  Edward  G.  Robinson,  Gail  Russell,  John 
Lund,  Virginia  Bruce,  William  Demarest,  Richard 
Webb,  Jerome  Cowan,  Onslow  Stevens,  John  Alexan- 
der, Roman  Bohnen,  Luis  Van  Rooten.  Credits:  Pro- 
ducer, Endre  Bohem.  Director,  John  Farrow.  Screen- 
play, Barre  Lyndon  and  Jonathan  Latimer.  Based  on 
the  novel  by  Cornell  Woolrich.  Photography,  John 
Seitz. 

Plot:  A  mind-reader  travels  the  vaudeville 
circuit  with  his  fiancee  and  best  pal,  doing 
a  fake  act,  until  one  day  a  real  vision  comes 
to  him.  From  then  on,  his  sudden  visions 
produce  tragedy,  over  which  he  has  no  con- 
trol. He  finally  makes  a  sacrifice  of  his  own 
life  to  save  that  of  the  daughter  of  his  one- 
time fiancee,  who  had  married  another  man. 

Comment:  Here  is  one  of  the  most  terrific 
thrillers  of  this  year.  That  much  overused 
word,  "terrific,"  actually  applies  to  this  film. 
The  suspense  is  almost  unbearable  as  the 


Notional  Reviewing  Committees 
Audience  Classificotions 

so  EVIL  MY  LOVE  (Para.) 

MATURE—National  Board  of  Review. 

CLASS  A— SEC.  2 — National  Legion  of  Decency. 

THE  SPIRITUALIST  (E.L.) 

FAMILY — National  Board  of  Review. 

CLASS  A— SEC.  1— National  Legion  of  Decency. 

THE  STREET  WITH  NO  NAME  (20th-Fox) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  2 — National  Legion  of  Decency. 


story  builds  to  its  climax.  Better  advise 
weak-hearted  patrons  to  stay  away.  It's  a 
toss-up  as  to  who  deserves  the  major  credit 
— divide  up  the  laurels  between  Woolrich's 
suspenseful  novel,  Lydon  and  Latimer's  fine 
scenario  from  that  novel,  and  Edward  G. 
Robinson's  magnificent  acting.  The  great 
actor  again  proves  his  versatility  by  bringing 
to  life  one  of  the  most  unforgettable  charac- 
ters of  the  screen  in  his  portrayal  of  the 
man  whose  visions  never  fail.  The  rest  of 
the  cast  is  topnotch,  especially  beautiful  Gail 
Russell  in  an  exacting  role,  and  Bill  Dem- 
arest, who  comes  into  the  film  midway  and 
still  manages  to  score  solidly.  John  Lund  is 
the  only  drawback,  being  too  stiff  and  un- 
bending; but  his  part  is  relatively  unimpor- 
tant, although  he  gets  star  billing.  This  picture 
can't  miss  being  a  top  draw,  unless  every- 
bodi^  stops  coming  to  see  pictures  entirely. 
Excellent  name  draws  plus  certain  great 
word-of-mouth  will  make  it  a  winner. 


Red  River 


Train  to  Alcatraz 

Drama 


60  mins. 


Republic 

AUDIENCE  SLANT  (Adult) :  Fast-mov- 
ing action-drama  taking  place  almost  entirely 
aboard  a  train  en  route  to  Alcatraz.  Not  for 
children  because  of  some  scenes  packed  with 
violence. 

BOX-OFFICE  SLANT:  Will  get  by 
nicely  as  supporting  fare. 

Cast:  Donald  Barry,  Janet  Martin,  William  Phipps, 
Roy  Barcroft,  June  Storey,  Jane  Darwell,  Milburn 
Stone,  Chester  Clute.  Credits:  Associate  producer, 
Lou  Brock.  Director,  Philip  Ford.  Original  screen- 
play, Gerald  Geraghty.  Photography,  Reggie  Lan- 
ning. 

Plot:  A  young  fellow  is  framed  by  an  older 
man  and  his  moll  in  a  murder  rap  and  is  on 
his  way  to  Alcatraz  aboard  a  prison  train. 
When  the  convicts  try  to  escape  after  killing 
several  guards,  the  leader  of  the  men  allows 
the  young  fellow  to  remain  behind.  The  es- 
caping convicts  are  mowed  down,  and  the 
young  man  is  freed  when  evidence  is  simul- 
taneously uncovered  pointing  to  his  inno- 
cence. 

Comment:  Here  is  a  fast-moving  action- 
drama  taking  place  almost  entirely  aboard 
a  train  en  route  to  Alcatraz.  Because  of  some 
scenes  packed  with  violence,  this  picture  is 
not  for  children.  The  prison-train  story  has 
been  done  before,  but  Director  Phil  Ford 
manages  to  keep  enough  gimmicks  going 
in  this  version  to  insure  60  minutes  of  excite- 
ment. Outstanding  in  the  cast  is  William 
Phipps,  who  did  such  a  fine  job  in  "Cross- 
fire." Production  values  are  up  to  par.  The 
film  will  get  by  nicely  as  supporting  fare. 


United  Artists     Western  Drama    125  mins. 

AUDIENCE  SLANT:  (Family)  A  real 
blood-and-guts  western,  typical  of  the  best 
in  such  epics  of  the  American  frontier  as 
"Covered  Wagon,"  "Cimarron"  and  "Stage 
Coach."  Cameras  never  used  to  more  dra- 
matic purpose  than  those  which  captured  the 
action,  the  atmosphere,  reaching  plains  and 
vaulting  skies  that  frame  the  man-to-man 
drama  and  gigantic  adventure  of  the  first 
drive  of  a  cattle  herd  over  the  famous  Chis- 
holm  Trail  from  Texas  to  Kansas. 

BOX-OFFICE  SLANT:  Has  the  makings 
of  a  very  big  draw  at  theatres  of  all  types 
and  classes. 

Cast:  John  Wayne,  Montgomery  Clift,  Walter  Bren- 
nan,  Joanne  Dru,  Harry  Carey,  Sr.,  Harry  Carey,  Jr., 
Noah  Beery,  Jr.,  John  Ireland,  Paul  Fix,  Coleen  Gray. 
Credits:  Produced  and  directed  by  Howark  Hawks, 
presented  by  Monterey  Pictures.  From  the  Saturday 
Evening  Post  story,  "The  Chisholm  Trail,"  by  Borden 
Chase.  Screenplay  by  Borden  Chase  and  Charles 
Schnee.  Photographed  by  Russell  Harlan.  Music 
composed  and  directed  by  Dimitri  Tiomkin. 

Plot:  John  Wayne  is  a  courageous  but 
stubbornly  determined  pioneer  who  builds 
an  empire  as  a  cattle  man  on  land  he  usurps 
in  Texas.  His  determination  to  drive  a  herd 
of  9,000  cattle  from  Texas  to  Missouri  to 
realize  a  sale  for  his  beef  becomes  a  historic 
saga  of  hardship,  danger  and,  eventually, ' 
mutiny  in  which  his  adopted  son  takes  the 
side  of  hard-driven  men  under  Wayne's  em- 
ploy. The  younger  man  takes  command, 
switches  the  destination  to  Abilene,  Kansas, 
a  new  railroad  center,  where  Wayne  over- 
takes them  and  tries  to  force  his  adopted  son 
into  a  gunfight.  There  is  a  vicious  fist  fight, 
but  eventual  reconciliation.  Period  of  the 
story  is  just  prior  to  and  immediately  follow- 
ing the  Civil  War. 

Comment:  It's  a  long  while  since  movie 
fans  have  had  spread  before  ever-eager  eyes 
such  an  expansive  canvas  of  pioneer  western 
dramatics  as  Howard  Hawks  has  brought 
to  the  screen  in  the  stirring  blend  of  spec- 
tacle, action,  suspense  and  romance  offered 
in  "Red  River."  The  hard,  embittered,  stout- 
hearted pioneer  who  knows  what  he  wants, 
and  gets  it — ^with  fatal  gunfire,  if  necessary 
— created  by  John  Wayne  as  Thomas  Dun- 
son,  is  one  of  the  most  potent  characteriza- 
tions of  which  Hollywood  can  boast.  Out- 
standing performances  are  the  rule  here,  and 
Montgomery  Clift,  Walter  Brennan,  Joanne 
Dru,  and  others  live  up  to  their  rich  and 
rewarding  opportunities.  The  cameras  have 
been  used  to  tremendous  effect  in  recording 
the  assembly  of  the  enormous  herd  of  cattle 
and  in  the  teaming,  headlong  stampede  that 
costs  dearly  in  lives  of  men  and  beasts.  The 
same  may  be  said  of  the  closeups  and  other 
shots  of  the  man-to-man,  and  man-with-a- 
maid  scenes  which  furnish  the  thumping 
drama  taking  place  before  this  sweeping  spec- 
tacle of  a  vast  American  frontier. 


That  Lady  in  Ermine 

(Color  by  Technicolor) 
20th-Fox     Comedy  With  Music     89  mins. 
AUDIENCE  SLANT:  (Adult)  This  witty 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


27 


and  delightful  comedy  with  music  bears 
marked  evidences  of  the  famed  Lubitsch 
"touch"  and  should  prove  frothy  summertime 
fun  for  sophisticated  adult  audiences. 

BOX-OFFICE  SLANT:  It  should  take 
no  house  to  fall  on  an  exhibitor  to  make  him 
realize  that  in  its  various  elements  (Techni- 
color, the  topnotch  cast  names  and  the  name 
of  Producer-Director  Ernst  Lubitsch),  this 
is  attractive  box-office  fare. 

Cast:  Betty  Grable,  Douglas  Fairbanks,  Jr.,  Cesar 
Romero,  Walter  Abel,  Reginald  Gardiner,  Harry  Daven- 
port, Virginia  Campbell,  Whit  Bissell,  Edmund  Mac- 
Donald,  David  Bond,  Harry  Cording,  Belle  Mitchell, 
Mary  Bear,  Jack  George,  John  Parrish,  Mayo  New- 
hall,  Lester  Allen.  Credits:  Produced  and  directed  by 
Ernst  Lubitsch.  Screenplay  by  Samson  Raphaelson. 
Photography,  Leon  Shamroy.  .Special  photographic 
effects,  Fred  Sersen.  Art  direction,  Lyle  Wheeler,  J. 
Russell  Spencer.  Musical  direction  and  incidental  music 
by  Alfred  Newman.  Lyrics  and  music  by  Leo  Robin 
and  Frederick  Hollander.  Technicolor  color  director, 
Natalie  Kalmus.    Associate,  Leonard  Doss. 

Plot:  When  a  Hungarian  ofiicer  captures 
an  Italian  town  in  1861,  it  parallels  a  situa- 
tion of  300  years  before.  The  countess  gets 
the  ofificer  to  leave  by  entering  his  dreams, 
but  her  husband  doesn't  believe  her — just  as 
the  countess'  ancestor's  husband  didn't  be- 
lieve her.  The  husband  annuls  the  marriage, 
leaving  the  countess  free  to  go  to  the  ofificer, 
with  whom  she  is  really  in  love. 

Comment:  The  untimely  death  of  Producer- 
Director  Ernst  Lubitsch  last  December  tem- 
porarily halted  production  on  this  film,  with 
Otto  Preminger  subsequently  taking  over 
the  reins  and  completing  the  assignment.  In 
tribute  to  the  late  famous  producer-director, 
Preminger  asked  that  Lubitsch  receive  credit 
for  production  and  direction.  The  finished 
product  bears  strong  evidences  of  the  famed 
Lubitsch  "touch,"  which  make  this  Techni- 
color oflering  a  witty  and  delig'htful  comedy 
with  music  for  adult  audiences — especially 
sophisticated  adult  audiences,  since  the  un- 
predictable and  slightly  mad  situations  may 
prove  too  baffling  for  the  rank-and-file  pa- 
tron. With  most  of  the  action  taking  place 
in  the  Italian  castle  of  Bergamo  in  1861, 
Producer-Director  Lubitsch  has  thrown  over 
the  customary  formula  for  the  period  adven- 
ture-romance and,  with  his  tongue  in  cheek, 
has  made  a  sly,  whimsical,  chucklesome  com- 
edy marked  by  1948  lyrics  and  music  and  sur- 
prise gag  effects.  Betty  Grable  is  as  attrac- 
tive as  ever  and  handles  her  assignment  with 
assurance,  while  Douglas  Fairbanks,  Jr.,  as 
handsome  and  dashing  as  ever,  also  has 
caught  the  Lubitsch  flair  for  comedy  in  his 
excellent  performance.  As  a  matter  of  fact, 
the  entire  cast,  which  also  includes  Cesar 
Romero,  Walter  Abel,  Reginald  Gardiner 
and  Harry  Davenport,  seem  to  have  "lost" 
themselves  in  the  spirit  of  the  occasion.  The 
Technicolor  photography  is  a  feast  for  the 
eye,  and  the  settings  are  lavish.  Credit  should 
also  go  to  Samson  Raphaelson  for  the  fine 
screenplay.  All  in  all,  "That  Lady  in  Er- 
mine" is  frothy,  summertime  fun  for  sophisti- 
cated adult  audiences.  And  it  should  take  no 
house  to  fall  on  an  exhibitor  to  make  him 
realize  that,  in  its  various  elements,  this  is 
attractive  box-office  fare. 


Texas,  Brooklyn  and  Heaven 

United  Artists     Comedy  Drama     76  mins. 

AUDIENCE  SLANT:  (Family)  Enjoy- 
able entertainment  that  may  prove  just  a 
little  too  whimsical  for  some  moviegoers 
but  should  be  pleasantly  diverting  for  those 
who  are  not  too  discriminating  and  like  to 
be  entertained.  Chuckles  and  laughs,  ro- 
mance, and  an  assortment  of  odd  characters 
who  steal  the  show  from  the  principals. 


BOX-OFFICE  SLANT:  The  title  has 
box-office  appeal  ,and  the  cast  should  pull 
lots  of  customers  through  the  turnstiles. 
Furthermore,  the  picture  appears  to  have 
good  exploitation  possibilities. 

Cast:  Guy  Madison,  Diana  Lynn,  James  Dunn, 
Lionel  Slander,  Florence  Bates,  Michael  Chekhov, 
Margaret  Hamilton,  Moyna  Magill,  Irene  Ryan,  Colin 
Campbell,  Clem  Bevans,  Roscoe  Kams,  William  Fraw- 
ley,  Alvin  Hammer,  Erskin  Sanford,  John  Gallaudet, 
James  Burke,  Guy  Wilkerson,  Audie  Murphy,  Tom 
Dugan.  Credits:  Presented  by  Golden  Productions. 
Produced  by  Robert  S.  Golden.  Directed  by  William 
Castle.  Associate  producer,  Lewis  J.  Rachmil.  Screen- 
play by  Lewis  Meltzer  from  the  Saturday  Evening 
Post  story  by  Barry  Benefield.  Photography,  William 
Mellor.  Musical  director,  Emil  Newman.  Song, 
"Te.xas,  Brooklyn  and  Heaven,"  by  Ervin  Drake  and 
Jimmy  Shirl. 

Plot:  A  Texas  newspaperman  encounters 
many  adventures  when  he  sets  out,  armed 
with  an  inheritance  of  $2,000  and  two  old- 
fashioned  pistols,  to  seek  a  playwrighting 
career  in  New  York.  He  doesn't  make  the 
grade,  but  through  the  help  of  a  genial  bar- 
tender he  and  his  girl  friend  are  enabled 
to  make  enough  money  to  go  back  to  a  Texas 
ranch,  happily  married. 

Comment:  It's  an  imaginative  and  whimsi- 
cal yarn  Bartender  James  Dunn  spins  to  one 
of  his  customers,  but  it's  appealing  and 
enjoyable  and  should  win  aproval  from  most 
average  patrons.  Dunn  tells  about  the  ad- 
ventures of  Guy  Madison,  a  Texas  news- 
paperman who  inherits  $6,000  and  goes  to 
New  York  to  seek  a  playwrighting  career. 
Mistaken  for  a  bank  robber  by  a- girl  he 
meets,  Madison's  adventures  start,  and  in 
New  York  he  becomes  involved  with  some 
strange  characters,  including  a  pickpocket 
(Florence  Bates),  three  sour-faced  spinsters 
(Margaret  Hamilton,  Moyna  Magill  and 
Irene  Ryan),  Gaboolian  (Michael  Chekhov), 
operator  of  a  "riding  academy"  which  is  a 
gymnasium  with  mechanical  animals,  arid 
others.  The  events  that  take  place  in  con- 
nection with  these  characters  provide  the 
chuckles  and  laughs  that  make  this  picture 
pleasant  and  enjoyable  entertainment.  Guy 
Madison  and  Diana  Lynn  are  appealing  in 
the  leading  romantic  roles,  but  it  is  the 
supporting  characterizations  that  steal  the 
show — Florence  B'ates'  pickpocket,  Michael 
Chekhov's,  "riding  academy"  proprietor, 
James  Dunn's  bartender,  Lionel  Stander's 
bellhop,  the  three  sisters  mentioned  above, 
and  the  odd  patrons  of  the  riding  academy — 
Clem  Bevans  and  Colin  Campbell.  All  per- 
form excellently  under  William  Castle's  di- 
rection. It's  possible  that  this  yarn  may 
prove  just  a  little  too  whimsical  for  some 
moviegoers,  but  for  those  who  are  not  too 
discriminating  and  just  like  to  be  enter- 
tained, it  should  be  pleasantly  diverting. 
There's  box-office  appeal  in  the  title,  and 
the  cast  should  pull  lots  of  customers  through 
the  turnstiles.  Furthermore,  the  picture, 
produced  by  Robert  S.  Golden  for  Golden 
Productions,  appears  to  have  good  exploita- 
tion possibilities. 


Regional  News 


{Continued  from  Page  25) 

film,  incidentally,  will  put  the  Regent  on  Wed- 
nesday openings  temporarily.  Manager  Sam 
Gilman  reports  an  extensive  campaign  for  the 
revival. 

Fabian  City  Manager  Gerry  Wollaston,  re- 
cuperating from  an  appendectomy,  is  sojourn- 
ing with  his  family  at  Stone  Harbor,  N.  J.  In 
his  absence  Assistant  Manager  Spike  Todorov 
is  subbing. 

Among  the  other  vacationers  among  theatre 
personnel  are :  Amanda  King,  Colonial ;  Mrs. 


Elizabeth  Zimmerman,  Foster  Napper,  Jim 
Leone,  and  Mrs.  Alice  Evanoff,  State.  Ike 
Davis,  Colonial  maintenance  man,  returned  from 
the  Elks  Convention,  claimed  he  was  perfectly 
recovered  from  the  activities,  but  the  following 
day  appeared  at  work  with  mis-matched  shoes. 
Recent  visitors  were  George  Trilling,  booker, 
and  Lou  Gelding,  area  manager,  Fabian. 


CLEVELAND 


Shea  Ohio  theatre  managers  held  a  monthly 
meeting  this  week  at  the  Carter  Hotel  with 
Ralph  Lawler  presiding.  Paramount  General 
Sales  Manager  Charles  Reagan  and  20th-Fox 
General  Sales  Manager  Andy  W.  Smith  met 
here  Tuesday  with  the  industry  to  consider  a 
fund  raising  program  for  the  Will  Rogers 
Memorial  Hospital  at  Saranac  Lake.  The 
Variety  Club  will  be  host  to  members  who 
enter  its  golf  tournament  at  a  dinner  July  26. 
General  Chairman  Nat  Wolf  incidentally  is 
promising  a  long  list  of  prizes.  Associated 
Circuit's  Abe  Kramer  and  Mrs.  Kramer  have 
returned  from  a  trip  to  Los  Angeles  where 
they  also  maintain  a  home.  Frank  Greenwald, 
who  was  out  of  exhibition  for  a  while  while  he 
ran  a  bowling  alley,  is  back  managing  the 
Knickerbocker.  Paul  Bader,  who  runs  the 
Ace,  an  art  neighborhooder,  bought  the  Mem- 
phis. Dan  Gooding  is  the  new  manager  of  the 
Plaza,  succeeding  Phil  Arbeit,  resigned.  Mar- 
shal Fine,  son  of  Meyer  Fine  of  Associated 
Circuit,  and  a  graduate  of  the  Babson  Business 
School  in  Boston,  has  joined  Associated  to 
learn  theatre  management. 

Shipper  Herbert  Kole,  32-year  old  war  II 
veteran  of  the  Berlo  Vending  Company  was 
found  dead  in  his  office  Monday,  an  apparent 
suicide. 

Robert  Havelice,  assistant  manager  at  Loew's 
State  went  to  Loew's  at  Louisville  to  help  out 
during  vacations.  RKO  Allen  Manager,  How- 
ard Higley  is  back  from  a  three-week  vacation 
tour  of  the  south  during  which  he  covered 
16  states  and  traveled  4,400  miles.  Harry 
Urbansky  of  Reel  Film  is  vacationing  at 
Indian  Lake  with  his  family.  Before  leaving 
he  set  a  deal  to  distribute  Monogram  reissues 
in  16-mm.  Bernie  Rubin's  Imperial  Pictures 
announced  they  will  distribute  PRC  reissues 
in  this  territory.  Harry  Brenner  is  in  charge 
of  the  Embassy  while  Manager  Bill  Cobella 
gets  over  an  operation. 


WASHINGTON 


Loew's  Eastern  Division  Manager  Carter  T. 
Barron  is  in  Doctor's  Hospital  for  operation  on 
a  knee  injured  years  ago  when  he  played  foot- 
ball. Warners'  Ad  and  Publicity  Director  Frank 
LaFalce  is  back  from  a  visit  to  the  Burbank 
Studios.  Fairlawn  Amusement  Company  has  a 
new  house,  the  Coral,  on  Malboro  Pike.  Lovely 
Anne  DeMello,  secretary  to  Wade  Skinner  of 
Warner  Bros.,  celebrated  her  eighth  year  with 
the  company  recently. 

The  Variety  Club  held  open  house  July  10. 
MGM  Inspectress  Sadie  Beckert  spent  her  vaca- 
tion in  Maine.  Sam  Richer  of  the  cashier's  de- 
partment took  his  in  Atlantic  City  and  Booker 
Bob  Ellsworth  was  in  New  York  seeing  papa 
who  is  the  Brooklyn  salesman  for  Leo.  Warners' 
William  C.  Ewing  is  vacationing  in  Miami. 
George  Warner  of  the  Warner  Booking  Depart- 
ment is  a  lieutenant  commander  in  the  Navy. 
George  Payette,  one-time  winner  of  the  Pan 
American  Essay  contest,  won  honorable  mention 
this  year.  He  managers  the  Maryland  at  Ha- 
gerstown.  Rose  Frank,  MGM  bookers'  secre- 
tary, is  chesty  about  her  son  Sidney,  who  was 
valedictorian  for  his  class  at  Powell  Junior  High. 


28 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


Hollywood  Neivsreel 

West  Coast  Offices — 6777  Hollywood  Blyd.,  Hollywood  28,  Colii — Ann  Lewis,  Manager 


PRODUCTION  PARADE 

By  Ann  Lewis 

IlllllllilUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^ 

Chester  Erskine's  first  production  since  "All 
My  Sons"  will  be  "One  False  Step,"  an  origi- 
nal novel  by  Irwin  Shaw.  Erskine  will  produce 
and  direct,  and  Shaw  will  write  the  screenplay. 
It's  a  modern  adventure  melodrama  with  pres- 
ent-day Los  Angeles  and  New  Mexico  as  lo- 
cales. Production  is  scheduled  to  get  underway 
late  in  September. 


Studio  Roundup 


Those  fabulous  King  Bros.,  Frank  and  Mau- 
rice, are  in  Sacramento  setting  up  locations  in 
and  around  the  city  for  "Gun  Crazy,"  their  next 
Allied  Artists  production.  Barry  Sullivan  will 
be  starred  and  MacKinlay  Kantor,  author  of 
the  story,  will  act  as  associate  producer. 

*  *  * 

John  Ford  and  Merian  C.  Cooper  last  week 
marked  their  second  anniversary,  which  sees 
them  as  the  sole  surviving  director-producer 
team  among  the  independents,  by  announcing 
Argosy's  expansion  plans.  Highlight  will  be 
the  start  of  "The  Quiet  Man"  in  Dublin,  Eire, 
March  6.  Ford  and  Cooper's  financing  for  the 
Irish  film  includes  funds  built  up  in  the  sterling 
area  by  "The  Fugitive"  and  "Fort  Apache." 
Also  on  the  schedule  are  "The  Family,"  Atlantic 
prize  novel ;  "Mission  Without  Orders,"  a 
U.  S.  Cavalry  yarn  and  "Stingaree,"  another 
overseas  production  to  follow  "Quiet  Man." 

*  *  * 

Ruby  Rosenberg  planed  out  last  week  for 
London  to  scout  locations  on  "Lorna  Doone," 
which  Edward  Small  will  produce  independ- 
ently. Rosenberg  expects  to  be  in  England  sev- 
eral months. 

*  *  * 

"Forgotten  Women,"  a  story  based  on  the 
current  campaign  to  keep  women  out  of  bars, 
has  been  set  as  Jeffrey  Bernerd's  next  produc- 
tion at  Monogram.  Kane  Richmond  gets  the 
male  lead.  Another  Monogram  producer,  Linds- 
ley  Parsons,  returned  to  town  after  scouting 
the  harbor  at  San  Diego  for  tuna  boats  and 
backgrounds  for  his  next  picture,  "Tuna  Clip- 
per." Roddy  McDowall  will  star,  with  shooting 
to  start  in  August. 

*  *  * 

Newest  independent  company  on  the  horizon 
has  been  formed  by  Russell  Wade,  Ralph  Mc- 
Cutcheon  and  Harry  Reid,  Jr.  Their  initial  ef- 
fort, "Justin  Morgan  Had  a  Horse,"  is  a  tale 
of  a  steed  and  a  man.  Wade  is  an  actor  who  is 
now  in  the  real  estate  business  with  Reid,  and 
McCutcheon  is  a  noted  horse  trainer. 

*  *  +. 

In  line  with  his  plans  to  build  Farley  Granger 
and  Cathy  O'Donnell  into  one  of  the  screen's 
top  romantic  teams,  Samuel  Goldwyn  will  star 
them  in  the  Robert  W.  Chambers  adventure 
novel,  "Cardigan."  This  will  follow  "Roseanna 
McCoy,"  which  goes  into  production  next  month 
under  the  direction  of  Irving  Reis. 

*  *  * 

Robert  Buckner  will  not  only  produce  "The 
Night  Watch"  for  Universal-International  but 
will  also  handle  the  screenplay,  to  be  taken 
from  his  own  novel  to  be  published  in  the  fall. 
It's   a   modern   action-drama,   set    against  a 


Choosing  Best  Start 

Production  made  history  last  week  at 
Enterprise  when  Producer  Bob  Roberts 
photographed  two  opening  sequences  for 
"The  Numbers  Racket,"  with  patrons  at 
six  sectional  previews  to  decide  which 
opening  they  like  best.  In  the  past  pro- 
ducers have  turned  to  the  public  for 
choices  among  a  number  of  possible  end- 
ings, but  this  is  the  first  time  they've 
sought  public  aid  on  the  most  desirable 
opening. 


Palestinian  background,  and  filled  with  actual 
incidents.  It  unfolds  within  48  hours,  the  two 
central  figures  being  an  American  sea  captain 
and  a  fascinating  mystery  woman  of  the  Hebrew 
underground. 

*  *  * 

June  Havoc  was  signed  by  Paramount  to 
play  one  of  the  two  feminine  starring  roles  with 
Alan  Ladd  in  "One  Woman,"  which  rolls  late 
this  month  in  Chicago.  Also  cast  was  Marine 
war  hero  Paul  Lees  as  a  prize  fighter. 

*  *  * 

Producer  Paul  Short  postponed  the  start  of 
his  Allied  Artists  production,  "Bad  Boy,"  until 
September.  A  new  starting  date  will  be  set 
upon  the  return  to  America  of  Audie  Murphy, 
who  is  scheduled  to  play  the  title  role.  Murphy 
is  in  Europe,  receiving  England's  and  France's 
highest  military  decorations  for  his  exploits  in 
World  War  II. 


Stephens  to  Produce 
12  for  Screen  Guild 

A  deal  was  concluded  this  week  whereby 
William  Stephens  will  produce  12  pictures  for 
Screen  Guild  release  during  the  next  year.  The 
first,  "Green  Gold,"  with  the  Wisconsin  lumber 
camps  as  its  locale,  goes  into  production  Aug.  15 
with  George  Reeves  and  Ralph  Byrd  in  top 
roles.  SG  President  Robert  L.  Lippert  set 
the  deal. 


Production  continued  to  increase  this  week, 
with  more  than  10  new  pictures  starting  and 
only  a  half-dozen  being  completed.  Warner 
Bros,  put  "The  Fountainhead"  to  work,  as  well, 
as  a  crew  that  sweated  in  the  California  sun 
to  build  a  road  a  quarter-mile  long  to  get  equip- 
ment to  the  top  of  a  granite  quarry.  This  oc- 
curred 55  miles  from  Fresno,  being  used  for 
location  sequences  for  the  new  film.  It  was  the 
largest  road-building  operation  a  studio  under- 
took since  the  war.  Also,  set  to  roll  next  week  is 
"Happy  Times,"  Danny  Kaye's  first  for  War- 
ners, with  Jerry  Wald  producing  and  Danny's 
wife,  Sylvia  Fine,  serving  as  associate  producer. 

The  Universal-International  troupe  of  "Black 
Velvet"  returned  to  the  home  lot  after  three 
weeks  marred  by  mishaps,  the  latest  being  a 
fire  on  July  4  that  endangered  the  $100,000 
wardrobe  and  6,000  feet  of  Technicolor  film. 
Loss  was  held  to  a  minimum. 

"Inner  Sanctum"  got  going  at  the  Hal  Roach 
lot,  with  MRS  producing  for  Film  Classics  re- 
lease. The  "M"  is  Dick  Morros,  who  is  execu- 
tive producer;  and  the  "R"  and  "S"  are  Sam 
Rheiner  and  Walter  Shenson,  who  co-produce. 
This  is  the  first  of  three  the  trio  will  make 
for  FC. 

Volunteer  Firemen 

Victor  Mature  and  Sonny  Tufts  turned  volun- 
teer firemen  last  week  along  with  members  of 
the  Los  Angeles  Rams  football  team,  all  of 
whom  were  working  in  RKO  Radio's  "Inter- 
ference" at  Wrigley  Field  in  L.A.  A  blaze 
broke  out  in  a  building  across  the  street  from 
the  baseball  field,  temporarily  revamped  to 
double  for  the  Polo  Grounds  in  New  York. 
Smoke  from  the  fire  halted  filming  for  a  spell, 
but  no  damage  was  done.  The  Nat  Holt  pro- 
duction unit  started  things  going  on  "Canadian 
Pacific,"  Randolph  Scott  starrer,  at  General 
Service  Studios.  The  company  begins  two  weeks' 
locationing  July  15  at  Calgary,  Canada. 

Heinz  Roemheld,  winner  of  1942  Academy 
Award  for  his  musical  scoring  of  "Yankee 
Doodle  Dandy,"  began  composing  and  conduct- 


Parsons  Urges  Elimination  of  Waste  in  Films 

"Elimination  of  waste  behind  the  cameras  in  order  to  produce  im- 
portant pictures  on  moderate  budgets  has  been  our  constant  aim," 
Lindsley  Parsons,  Monogram  independent  producer,  told  SHOW- 
MEN'S TRADE  REVIEW  in  an  exclusive  interview. 

"We  accomplish  this,"  Parsons  explained,  "by  laying  out  the  work 
of  the  production  crew  as  carefully  as  the  script  itself  is  prepared. 
In  our  recent  film,  'Kidnapped,'  we  saved  the  salaries  of  25  persons, 
plus  the  reduced  cost  of  meals,  housing  and  transportation.  We  did  it 
by  using  a  crew  of  10  where  most  units  would  have  used  35  workers." 

Parsons,  a  youthful  veteran  of  the  industry,  told  STR  that  "Kid- 
napped" was  made  on  a  21-day  shooting  schedule  for  a  figure  that 
compares  with  the  average  12-day  production!  He  pointed  out  that  in 
all  of  his  pictures  mechanical  operation  costs  are  sliced  at  least  one- 
third,  with  the  savings  thus  effected  being  used  to  provide  better  sets, 
LinH.iew  Parcnn.       better  actors  and  longer  shooting  schedules.  ,  .  , 

Linasiey  rarsons         ^^^^  departments  practice  economy,"  Parsons  explained,  and 

pointed  to  another  money-saving  procedure:  scenes  are  prepared  that  can  be  photographed 
without  sound  for  second-unit  production,  with  skeleton  crews.  This  saves  sound  truck 
rental,  "boom"  expenses  and  salaries  of  a  tour-man  crew. — JAY  GOLDBERG. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


29 


PICTURES  STARTED  LAST  WEEK 

ALLIED  ARTISTS.  Strike  It  Rich — Principals: 
Rod  Cameron,  Bonita  Granville,  Don  Castle, 
Stuart  Erwin.  Director,  Les  Selander. 
COLUMBIA.  Triple  Threat — Principals:  Sammy 
Baugh,  Charles  Trippi,  Sid  Luckman,  Bob 
Woterfield.  Director,  Jean  Yarbrough. 
FILM  CASSICS.  Inner  Sanctum — Principals: 
Mary  Beth  Hughes,  Charles  Russell.  Director, 
Lew  Landers. 

MONOGRAM.  Sheriff  From  Medicine  Bow — 
Principals:  Johnny  Mack  Brown,  Raymond 
Hatton,  Evelyn  Finley.  Director,  Lambert  Hill- 
yer. 

PARAMOUNT.  Streets  of  Laredo  (Technicolor) 
— Principals:  William  Holden,  Macdonald 
Carey,  William  Bendix,  Mono  Freeman.  Direc- 
tor, Leslie  Fenton. 

20th  CENTURY-FOX.  The  Fan — Principals: 
Jeanne  Crain,  George  Sanders,  Madeleine  Car- 
roll, Richard  Greene.  Director,  Otto  Premin- 
ger. 

REPUBLIC.  Wake  of  the  Red  Witch — Princi- 
pals: John  Wayne,  Gail  Russell.  Director,  Ed- 
ward Ludwig. 

SELZNICK  RELEASING  ORGANIZATION.  If 
This  Be  My  Harvest — Principals:  Vclli,  Robert 
Mitchum,  Louis  Jourdan.  Director,  Irving 
Rapper. 

UNITED  ARTISTS.  Lucky  Stiff — Principals: 
Dorothy  Lamour,  Brian  Donlevy,  Claire  Trevor. 
Director,  Lewis  R.  Foster. 

WARNER  BROS.  The  Fountainhead — Princi- 
pals: Gary  Cooper,  Patricia  Neal,  Kent  Smith. 
Director,  King  Vidor. 

TITLE  CHANGES 

"Inside  the  Well"  (EL)  now 

BEHIND  LOCKED  DOORS 

"Let's  Fall  in  Love"  (Col.)  now 

SLIGHTLY  FRENCH 

"Some  Rain  Must  Fall"  (UA)  now 

COVER-UP 

"Bungalow  13"  (20th-Fox)  now 
BUNGALOW 


ing  the  score  for  "My  Dear  Secretary,"  first 
of  Harry  Popkin's  10-picture  program  for 
United  Artists. 

A  saga  of  the  sea  that  has  been  in  prepara- 
tion over  a  year  finally  went  before  the  cam- 
eras July  14  at  Republic.  It's  "Wake  of  the 
Red  Witch,"  which  brings  back  John  Wayne 
and  Gail  Russell,  who  co-starred  in  the  studio's 
"Angel  and  the  Badman."  Adele  Mara  also  gets 
a  top  role  in  the  film,  which  is  being  made  by 
Edmund  Grainger.  The  picture  has  the  lengthi- 
est shooting  schedule  ever  given  a  Republic 
picture :  a  week  of  pre-production  background 
lensing,  33  days  of  actual  shooting,  and  three 
weeks  of  post-production  underwater  shots. 

Director  John  Berry  took  over  at  the  last 
minute  for  Max  Opuls  on  Enterprise's  "The 
Luckiest  Girl  in  the  World."  Opuls,  who 
worked  on  the  screenplay  with  Arthur  Laurents, 
left  the  production  .under  doctor's  orders. 

Twentieth  Century-Fox  gave  the  green  light 
to  "The  Fan,"  which  Otto  Preminger  is  pro- 
ducing and  directing,  a  week  earlier  than  an- 
ticipated. Head  start  was  occasioned  by  earlier- 
than-scheduled  availability  of  Richard  Greene, 
who  gets  billing  with  Jeanne  Crain,  George 
Sanders  and  Madeleine  Carroll.  The  picture  is 
a  new  version  of  the  famous  stage  success, 
"Lady  Windermere's  Fan." 

The  townspeople  of  Tyler,  Texas,  think  that 
Allied  Artists  producer  Jack  Wrather  is  one 
swell  guy.  More  than  100  bit  parts  in  "Strike 
It  Rich,"  recently  started  on  location  there,  are 
being  enacted  by  local  citizens ;  and  several 
hundred  additional  residents  will  be  used  as 
extras. 

The  cast  of  "Red  Stallion  in  the  Rockies," 
Eagle  Lion's  Cinecolor  special,  was  filled  out 
with  the  placement  of  James  Davis  for  a  lead- 
ing role.  This  "male  Cinderella"  zoomed  to  star- 
dom in  one  film,  Warners'  "Winter  Meeting," 
and  then  passed  out  of  view  just  as  quickly.  EL 
found  him  working  as  a  cement  mixer  with  a 
construction  crew  and  put  him  back  on  the 
more  substantial  payroll  of  a  ranking  actor. 


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Churchman  Forms 
Independent  Company 

Father  E.  J.  Edwards  last  week  announced  the 
formation  of  a  new  independent  film  company  to 
bring  to  the  screen  the  priest's  own  novel, 
"These  Two  Hands."  Father  Edwards  and  his 
agent,  George  Landy,  have  bought  back  the 
screen  rights  from  20th  Century-Fox. 

The  churchman  said  he  would  give  his  share 
of  the  profits  to  the  University  of  Santa  Maria 
at  Cebu  in  the  Philippines,  and  that  Landy 
and  himself  would  co-produce  the  picture,  with 
no  release  set  as  yet. 


Teamed  Again 


Humphrey  Bogart  and  Edward  G.  Robinson, 
as  a  result  of  their  dramatic  teaming  in  Warner 
Bros.'  "Key  Largo,"  are  to  be  reunited  in 
"Bureau  of  Missing  Persons,"  a  bold  action 
screenplay  being  written  by  Novelist  David 
Goodis, 


Disney  Studio  Works 
At  a  Record  Peak 

With  many  of  the  studios  in  Hollywood  suf- 
fering the  production  blues  and  increasing  num- 
ber of  studio  workers  joining  unemployment 
lines,  a  bright  spot  came  into  the  picture  this 
week  with  the  revelation  that  Walt  Disney's 
lot  has  actually  added  new  employees  and  is 
working  at  a  record  peak. 

In  production  at  this  time  are  three  features, 
20  shorts,  and  six  half -hour  color  subjects 
called  "True  Adventures."  In  addition,  three 
features  are  in  the  planning  stage. 

The  three  full-length  Technicolor  films  in 
work  are  "So  Dear  to  My  Heart,"  which  is 
expected  to  be  released  before  the  Christmas 
holidays ;  "Fabulous  Characters,"  starring  the 
four  Crosby  children  and  Bing  as  narrator- 
singer  ;  and  a  "mystery"  feature,  so-called  be- 
cause no  one  at  Disney  will  talk  about  it  other 
than  to  say  it  has  been  in  production  for  two 
months  on  a  $2,000,000  budget. 


30 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


NEWSREEL  SYNOPSES 


{Released  Wednedsay,  July  14) 

MOVIETONE  (Vol.  31,  No.  55)— Japanese  city 
wiped  out  by  earthquake;  U.  S.  planes  ease  food  short- 
age in  Berlin  crisis;  Eisenhower  greets  summer  stu- 
dents at  Columbia  University;  Sports:  Falkenburg 
beats  Bromwich  in  Wimbledon  finals — Tight  rope  dare- 
devil in  Bavaria — Dirt  track  auto  race  in  Georgia ; 
Chinese-American  bathing  beauties  parade  for  title  in 
San  Francisco. 

NEWS  OF  THE  DAY  (Vol.  19,  No.  289)— Earth- 
quake disaster  in  Japan ;  Truman,  Gallegos  unveil 
Bolivar  statue  in  Missouri;  Eisenhower  greets  summer 
students  at  Columbia  University;  Justice  Douglas  on 
vacation  in  Oregon;  U.  S.  flyers  defy  Russian  blockade 
of Berlin;  Chinese-American  girls  in  beauty  parade 
(except  Milwaukee)  ;  Lake  Placid  iced  for  mid-summer 
skiing;  Tight  rope  walk  over  the  Alps;  Pre-Olympic 
track  test  in  Milwaukee  (Milwaukee  only). 

PARAMOUNT  (No.  92) — Japanese  earthquake  de- 
stroys Fukui;  Tight  rope  walk  over  Alps  in  Bavaria; 
Eisenhower  greets  summer  students  at  Columbia  Uni- 
versity ;  California  Democrats  work  up  "Draft  Eisen- 
hower" boom;  Truman,  Gallegos  unveil  Bolivar  statue 
in  Missouri;  Midsummer  skiing  at  Lake  Placid. 

UNIVERSAL  (Vol.  21,  No.  159)— Allied  aerial  shuttle 
answer  to  Red  blockade;  Earthquake  rips  Japanese  city; 
Truman  honors  Bolivar;  Sports:  Dirt  track  outo  race — 
Summer  ski  meet  at  Lake  Placid. 

WARNER  PATHE  (Vol.  19,  No.  94)— Earthquake 
destroys  Fukui  in  Japan ;  Sports :  Falkenburg  defeats 
Bromwich.  in  Wimbledon  finals — Olympic  crew  test 
at  Carnegie  Lake,  N.  J. — Midsummer  skiing  at  Lake 
Placid;  Truman,  Gallegos  unveil  Bolivar  statue  in 
Missouri;  Chinese-American  beauties  on  parade  in 
San  Francisco. 

ALL-AMERICAN  (Vol.  6,  No.  299)— Bathers  jam 
beaches;  Parent-Teachers  national  congress  meets  m 
Washington;  First  Negro  elected  to  Richmond,  Va., 
city  council;  Prairie  View  A  &  M  College  presents 
radio  series;  Golf  stars  compete  at  Norfolk,  Va. ;  Track 
champions  compete  in  A.A.U.  meet  at  Milwaukee. 

TELENEWS  (Vol.  2,  No.  28) — Democratic  Na- 
tional Convention  opens;  Eisehower  accepts  child  aid 
post;  Allied  occupation  of  Germany  faces  new  prob- 
lems; "Chain  strikes"  hit  Italian  industry;  14-day 
Czechoslovakian  festival;  Haganah  soldiers  tell  of 
Israel  warfare;  UN  truce  succeeds  in  Indonesia;  Olym- 
pic basketball  test  in  Kentucky;  Cross-country  bicycle 
race  in  France. 


{Released  Saturday,  July  17) 

MOVIETONE  (Vol.  31,  No.  56) — Democratic  Na- 
tional Convention  opens  in  Philadelphia;  United  Na- 
tions. Palestine  issue;  Parade  salutes  Gen.  MacArthur 
in  Tokyo;  Track,  swimming  and  diving  tests  for 
Olympics. 

NEWS  OF  THE  DAY  (Vol.  19,  No.  290)— Demo- 
cratic National  Convention  opens  in  Philadel}>hia ; 
Israel  defies  foes  as  truce  ends;  Track,  swimming  and 
diving  tests  for  Olympics. 

PARAMOUNT  (No.  93) — Democratic  National  Con- 
vention opens  in  Philadelphia ;  Track,  swimming  and 
diving  tests  for  Olympics. 

UNIVERSAL  (Vol.  21,  No.  160) — Democratic  Na- 
tional Convention  opens  in  Philadelphia ;  Track,  swim- 
ming and  diving  tests  for  Olympics. 

WARNER  PATHE  (Vol.  19,  No.  95)— Democratic 
National  Convention  opens  in  Philadelphia;  United 
Nations,  Palestine  issue;  French  seashore  fashions; 
Track,  swimming  and  diving  tests  for  Olympics. 

ADVANCE  DATA 

On  Forthcoming  Product 

Homicide  for  Three  (Republic)  Principals :  Warren 
Douglas,  Audrey  Long,  Lloyd  Corrigan.  Director, 
George  Blair.  A  murder-mystery  about  a  young  Navy 
lieutenant  who,  almost  framed  when  two  murders  are 
committed  .nid  another  about  to  be,  uncovers  the 
culprits. 

Angel  in  Exile  (Republic)  Principals:  John  Carroll, 
Adele  Mara,  Thomas  Gomez.  Director,  Allan  Dwan.  A 
gangster-drama  involving  a  convict  who  gets  out  of 
prison  and  goes  to  an  Arizona  town  to  get  a  million 
dollars  in  gold  there,  but  ends  up  by  reforming  because 
of  the  efforts  of  a  saintly  man  in  the  village  nearby. 

Music  Man  (Monogram)  Principals:  Phil  Brito,  Fred- 
die Stewart,  June  Preisser,  Jimmy  Dorsey  and  his 
Orchestra.  Director,  Will  Jason.  A  musical  comedy 
about  two  brothers  who  break  up  as  a  successful  music 
writing  team  but  are  reunited  by  their  mother. 

Yellow  Sky  (20th-Fox)  Technicolor.  Principals:  Greg- 
ory Peck,  Anne  Baxter,  Richard  Widmark.  Director, 
William  Wellman.  A  drama  of  1867  in  Arizona  about 
an  ex-Civil  War  veteran  who  leads  a  gang  of  veterans 
in  a  bank  robbery  but  gives  the  money  back  eventually 
after  falling  in  love  with  a  girl  and  having  to  kill 
several  of  the  gang. 

Three  Wives   (20th   Century-Fox)    Principals:  Jeanne 


Grain,  Linda  Darnell,  Jeffrey  Lynn,  Ann  Sothern. 
Director,  Joseph  Mankiewicz.  A  drama  utilizing  flash- 
back technique  to  show  how  three  wives  become  in- 
secure when  each  receives  a  letter  from  a  mutually 
hated  one-time  rival  for  their  husbands,  and  how  it  is 
resolved. 

Photo  Finish  (Columbia)  Stanley  Clements,  Gloria 
Henry.  Director,  William  Berke.  A  racehorse  story 
involving  a  girl,  her  brother  and  two  horses  left  them 
when  their  parents  die.  The  horses  have  to  run  to- 
gether to  win,  but  are  separated,  only  to  come  back 
together  in  time  for  the  big  race. 

Mexican  Hayride  (U-I)  Principals:  Abbott  &  Costello, 
Luba  Malina.  Director,  Charles  Barton.  Comedy  about 
troubles  of  Costello,  a  good  Iowa  citizen,  who  is  bilked 
by  Abbott  and  later,  Luba  Malina,  and  gets  all  in- 
volved in  a  Mexican  shoddy  deal. 

Boston  Blackie's  Honor  (Columbia)  Principals:  Ches- 
ter Morris,  George  E.  Stone.  Director,  Seymour  Fried- 
man. Comedy-mystery  about  the  detective  and  his  pal. 


AIR  CONDITIONING  EQUIPMENT 


AIR  WASHERS  TO  FIT  YOUR  PRESENT 
BLOWERS  at  1946  prices.  5,000  cfm — $138.00;  7,000 
cfm  — $168.00;  10,000  cfm  —  $204.00;  15,000  cfm  — 
$240.00;  20,000  cfm — $276.00.  New  Blowers  with  mo- 
tors and  drives,  8,500  cfm — $172.50;  11,000  cfm — 
$229.90;  13,500  cfm — $276.00;  22,500  cfm— $348.00. 
Beat  the  heat — wire  S.O.S.  Cinema  Supply  Corp.,  602 
W.  S2nd  St.,  New  York  19,  N.  Y. 


BUSINESS  BOOSTERS 


COMIC  BOOKS  AGAIN  AVAILABLE  AS  PREMI- 
UMS, giveaways  at  your  kiddy  shows.  Large  variety, 
latest  48-page  newsstand  editions.  Comics  Premium  Co., 
412  S.  Greenwich  St.,  New  York  City. 


COMIC  BOOKS 

FREE  COMIC  BOOKS  will  increase  your  children 
business.  The  identical  funny  books  selling  on  news- 
stands for  10  cents  now  available  to  theatres,  only  3 
cents  each.  Sidney  Ross,  334  W.  44th  St.,  New  York, 
N.  Y. 


DRIVE-IN  EQUIPMENT 


OUTDOOR  THEATRES  MAKE  SOS  YOUR 
HEADQUARTERS — Complete  sound  projection  out- 
fits starting  at  $1,995.00;  New  500  Watt  Western 
Electric  Booster  Amplifiers,  $650.00;  New  Dual  in-car 
speakers  with  junction  box  and  transformer,  $14.95; 
new  driveway  entrance  and  exit  signs,  illuminated, 
$18.75;  Burial  Cable,  7i^c  ft.;  Generators,  70/140  am- 
peres, $525.00;  Super  Snaplite  fl.9  lenses,  increase 
light  25%,  from  $150.00.  New  Address  S.O.S.  Cinema 
Supply  Corp..  602  W.  52nd  St.,  New  York  19,  N.  Y. 


NEW  EQUIPMENT 


COMPARE  AND  SAVE!  Beaded  soundscreens  49c 
foot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theatre  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


FOR  THE  BEST  GOOD  SOUND,  PROJECTION 
EQUIPMENTS,  and  All  Supplies  for  Modern  The- 
atres, Everywhere,  at  Big  money  savings.  Satisfaction 
Guaranteed!  Write:  American  Theatre  Supply  Co., 
Inc.,  1504— 14th  Ave.  At  E.  Pike,  Seattle  22,  Wash. 


SPECIAL— AUTOMATIC  CURTAIN  CONTROLS, 
$129.50;  Renew  Your  Sound  Now — Blue  Seal  Rotary 
Stabilizer  Soundheads,  less  motors,  $195.00;  Sound- 
film  Amplifiers,  30  watt  with  record  player,  $124.75; 
Jensen  Heavy  Duty  12"  PM  Speakers,  $18.95;  2000' 
Safety  Film  Cabinets,  $3.95  section;  Exhaust  Fans, 
10",  $10.79;  12",  $13.75;  16",  $18.75;  Water  Fountain 
Filters,  $35.50.  Send  for  Sales  Catalog.  New  Address 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 


NO  OTHER  PROJECTOR— offers  you  more  than 
the  Holmes  16MM  REXARC  with  high  intensity  arc 
lamp  40  watt  output  amplifier,  and  newest  coaxial 
high  and  low  frequency  speakers  for  Small  Drive-ins, 
Open  Airs,  etc.  Write  for  literature  and  prices.  Cinema 
Projector  Service,  Post  Office  Box  703,  Charleston 
23,  W.  Va. 


STUDIO  AND  PRODUCTION  EQUIPMENT 


AURICON  SINGLE  SYSTEM  16MM  RECORD- 
ING OUTFIT,  worth  $2,500.00,  special  $1,695.00; 
Western  Electric  Preview  Magazines,  $395.00;  Bodde 
Process  Screens,  $2.40  sq.  ft.;  35MM  Sound  Moviola, 
$795.00;  Belhowell  Eyemo  Motorized  Bombspotter 
Cameras,  $119.50;  Mitchell  Plywood  Blimp,  $149.50; 
Klieglite   2000W    Rifle,   $79.50;    BardweU  McAlister 


Runt,  in  Chinatown,  and  how  they  unearth  a  murderer. 

Chicken  Every  Sunday  (20th-Fox)  Principals :  Dan 
Dailey,  Alan  Young,  Celeste  Holm.  Director,  George 
Seaton.  A  comedy-drama  in  the  early  1900s  in  Tucson, 
Arizona,  about  a  husband  who  is  a  ne'er-do-well,  al- 
^yays  making  rash  investments,  and  his  persevering 
wife  who  runs  a  boarding  house  to  defray  expenses. 

Sand  (20th-Fox)  Technicolor.  Principals:  Mark 
Stevens,  Coleen  Gray,  Rory  Calhoun.  Director,  Louis 
King.  A  drama  about  a  show  horse  that  escapes  into 
desert  country  and  becomes  wild  until  its  owner,  with 
the  help  of  a  girl  whom  he  grows  to  love,  and  a 
champion  cowboy,  tames  the  stallion  again. 

Tucson  (20th-Fox)  Principals:  Jimmy  Lydon,  Penny 
Edwards,  Charles  Russell.  Director,  William  Claxton. 
An  outdoor  drama  about  a  playboy  student  who  spends 
all  his  time  training  his  horse  for  a  rodeo,  only  to  be 
changed  by  a  serious  accident  to  his  friend ;  the 
student  helps  his  pal  and  at  the  last  minute  succeeds 
in  winning  w'ith  his  horse. 


Portable  Floods  for  four  R40,  $29.50;  Art  Reeves 
type  35MM  Soundfilm  Recorder  with  new  Modulite, 
$1,995.00;  Neumade  Automatic  Film  Cleaners,  $159.50. 
Send  for  latest  Catalog.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  St.,  New  York  19,  N.  Y. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST. 
LARGEST  ASSORTMENT.  Leak,  3422  Kihmore, 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 

COUNTY  SEAT  THEATRE.  Tile  building.  Good 
equipment.  Profitable.  $20,000  down.  Theatre  Exchange 
Co.,  201  Fine  Arts  Bldg.,  Portland  5,  Oregon. 

THEATRE  LEASE  AND  16-MM.  EQUIPMENT  in 
Brick  building.  $4,750.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 


5  SUBURBAN  THEATRES.  Your  choice.  $22,500  up. 
All  for  $263,600.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Portland  5,  Oregon. 


GRIND  HOUSE.  Gross  about  $900  weekly  plus  con- 
cessions. $32,500.  Terms.  Theatre  Exchange  Co.,  20J 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 


DOWNTOWN  THEATRE.  Owner  shows  approxi- 
mately $1,500  monthly  net.  $25,000  handles.  Theatre 
Exchange  Co.,  201  Fine  Arts  Bldg.,  Portland  5,  Ore. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-73 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Showmen'i 
Trade  Review,  1501  Broadway,  New  York  18,  N.  T 


FOR  YOUR  BINGO  GAMES.  ControUed  or  un 
controlled,  die  cut,  play  right,  priced  right.  Samples  on 
request.  Premium  Products,  354  W.  44th  St.,  New 
York  18,  N.  Y. 


THEATRE  SEATING 


BE  SAFE-— CHOOSE  CHAIRS  CAREFULLY  — 
20,000  Available — Priced  $3.95  up,  and  condition  IS 
RIGHT.  Ideal,  Stafford,  Andrews,  American,  Hey- 
wood.  Veneers,  panelbacks,  fully  upholstered.  Send 
for  latest  list.  New  Address  S.O.S.  Cinema  Supply 
Corp.,  602  W.  52nd  St.,  New  York  19,  N.  Y. 


USED  EQUIPMENT 


PRICES  UNBEATABLE!  Simplex  rear  shutter 
double  bearing  spiral  gear  mechanisms,  rebuilt  like 
new,  $275.00;  Strong  50  ampere  lamphouses,  excellent. 
$250.00  pair;  Pair  DeVry  XD  projectors,  rebuilt  and 
complete,  $745.00;  Buy  nothing — Compare  our  prices 
first!  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


ECONOMIZING?  HERE'S  THE  SPOT— DAY- 
TIME Shadowbox  beaded  screens.  Collapsible,  39"  n 
52",  worth  $125.00,  now  $44.50;  Soundfilm  Amplifiers, 
$29.50  up;  Coinometers,  $49.50;  Portable  35MM  Sound 
Projectors,  $89.50  up;  16MM  Sound  Projectors, 
$109.75  up;  Complete  PA  Systems,  $44.75;  Rebuilt 
General  two  unit  Electric  Ticket  Machines,  $139.50. 
Send  for  Sales  Bulletin.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  St,  New  York  19,  N.  Y. 

PAIR  REBUILT  POWERS  63  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.   Sabo.  916  N.  W.  19th  Ave  ,  Portland,  Oregon. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  S  insertiom 
for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y. 


■»lBiiiliiiiiBM8iiiliS#iiffi 


Featuring: 


SEATING 

and 

FURNISHINGS 


IEC  I  K>.N      I'UBLISI  I  I  I' 

Fourth  Week  ii\ 

' \i  T  V 's  Tr  A  OF  K  T  \' T T  W 


Regular  Features 

*  Architects*  Advisory  Council 

*  Projection  Advisory  Council 

*  Theatre  Advisory  Council 

*  Maintenance  Guide 

*  Proiecfronisfs*  Check  List 
it  Liicraturc  Bureau 


) 


Proudly  Announces  a  worthy  companion 


to  the  famous  BX  "80 


RCA 


ith  the  knowledge 
of  continuous  achievement  •  •  • 
with  the  assurance  born  of 
showmanship  supremacy.  •  • 

20th  Century-Fox 

proudly  presents  •••• 


the  pieturizatuftii  of  a  great  best- 
selling  novel  •  • .  destined  to  add  more 
glory  to  the  company  already  famous 
for  bringing  the  greatest  best-sellers 
to  the  screen ...  magnificently  cast 
with  four  great  stars ...  produced  and 
directetl  in  the  tradition  that  has  made 


CENTUR 


RY-FOX 


the  hallmark  of  oiitstahdiiig  motion 
picture  ehtertainihent 

here 


Cornel  WILDE 
Linda  DARNELL 

Anne  BAXTER 
Kirk  DOUGLAS 


with 

ANN  DVORAK 

MARJORIE  RAMBEAU  •  HENRY  HULL 
COLLEEN  TOWNSEND  •  BARTON  MacLANE 
GRIFF  BARNETT  •  WILLIAM  TRACY  •  ART  BAKER 

Directed  by  JOHN  M.  STAHL 

Produced  by  LAMAR  TROTTI 

Screen  Play  by  Lamar  Trotti  •  Based  on  the  Novel  by  Paul  Wellman 


Showmen's  Trade  Review — July  17,  1948  CENTURY-FOX 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-3 


lU  x]  B  j]  5  ii 


©  FOR 

ONLY  WAGNER  offers  so  many  show-selling  devices. 

ONLY  WAGNER  letters  and  frames  afford  so  many  exclusive  advantages. 

ONLY  WAGNER  window  type  frames  permit  openings  of  any  height  and  length  in  ONE  panel,  making  it 
unnecessary  to  construct  a  makeshift  series  of  small  signs  and  join  them  together.  They  are  by  far  the  most 
economical  to  maintain.  Lamps,  neon  and  glass  can  be  removed  and  replaced  from  any  section  of  the  sign  without 
disturbing  any  other  portion  and  without  removing  the  frames. 

ONLY  WAGNER  shock-proof  multi-size  translucent  jewel-like  colored  letters  are  made  of  the  new  plastic 
material  which  is  60%  stronger  than  any  previously  employed  by  anyone.  Except  in  zero  weather,  these  letters  can 
be  dropped  from  a  marquee  onto  the  sidewalk  without  harm.  The  gorgeous,  deep  colors  go  all  the  way  through  the 
letter,  cannot  chip  or  scale,  never  require  painting  or  other  maintenance.  These  popular  Wagner  letters  afford 
freedom  from  freezing  to  the  sign,  as  in  the  case  of  letters  designed  for  mounting  arrangements  which  employ 
channels.  Wagner's  exclusive  slotted  method  o'f  mounting  provides  more  than  six  times  the  bearing  surface  of  the 
lug-type  letter.  Complete  safety  is  assured.  They  avoid  the  eye-monotony  of  ineffective  one-size  letter  copy, 
doubling  the  effectiveness  of  the  display  board.  4",  8",  10"  and  17"  sizes  are  available  in  red,  green  and  blue, 
4",  8"  and  10"  sizes  available  in  amber. 

WAGNER  PLASTIC  LETTERS  n 

Can  Be  Used  in  Combination  With: 


WAGNER  SLOTTED  ALUMINUM  LETTERS 
Mony  styles  and  colors  in  4",  6",  8",  10",  \2",  16",  24" 
and  30"  sizes  —  more  sizes  than  offered  by  any  other 
company.  ^/fft 

WAGNER  LOBBY  DISPLAY  UNITS 
(White  enameled  steel.    24",  36"  and  48"  sections  com- 
bine to  moke  any  length.) 


WAGNER  MOUNTING  STRIP 
(White  enameled  sheet  steel,  drilled  for  mounting.  No 
special  wiring  required.) 

WAGNER  TRANSPARENCIES  AND  FRAMES 
(Full  colored  photographs  for  marquee  frame  or  lobby. 
All  stars.    Any  size.) 


FREEI 


USE  THE  COUPON  FOR  BIG  CATALOG 
ON   EFFECTIVE   SHOW  SELLING 


WAGNER  SIGN  SERVICE,  INC. 

218  S.  Hoyne  Ave.,  Chicago  12,  III. 

I 

I  Please  send  big  free  catalog  on  Wagner  theatre  display  equipment, 

j       the  largest  line  in  the  world. 

i  Name   

1  Theatre   •••  

1 

I  Street  '  

I 

I  City  and  State  

I   .  


218    S.    Hoyne  Avenue 
CHIC  AGO   1  2,  III. 


E-4 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


Be  sure  the  lamps  you  buy  have  a  proven  performance  record  .  . . 
will  stand  up  without  constant,  expensive  replacement  of  parts. 
Investigate  the  reputation,  history  and  integrity  of  the  maker. 
Be  sure  that  he  will  be  there  to  furnish  parts  and  render  service 
when  you  need  them.  Demand  a  list  of  users  and  then  ASK 
the  men  who  own  them. 

Remember  that  Strong  has  been  steadily  engaged  in  making 
projection  arc  lamps  for  over  a  quarter  of  a  century. 


FOR  DRIVE-INS  and  LARGE  THEATRES 
THE  STRONCi  MOGUL 

70-Ampere    •    40- VOLT 

PROJECTION  ARC  LAMP 

Projects  15,000  lumens — the  maximum  that  film  will  accept  without  damage — 
providing  a  brilliant  picture  on  48-foot  and  larger  screens  with  all  details 
clearly  visible  500  feet  or  more  from  the  screen. 

li  is  wastefulh,  as  well  as  futile  to  burn  more  than  70  amperes  in  any  reflector 
lamp,  or  twice  the  current  in  condenser  lamps. 

THE  NEW  STRONG  SINGLE  PHASE 
80-AMPERE   TUBE  RECTIFIER 

for  use  in  Drive-In  Theatres  where  only  single-phase  power  is  available. 


THE  STRONG  UTILITY 
1  K.  W.  HICH  INTENSITY 
PROJECTION  LAMP 

for  theatres  with  screens  up  to  18  feet  in  width,  delivers  twice  the  light  of  the  low  intensity  lamp 
at  an  increased  combined  current  and  carbon  cost  of  less  than  2c  per  hour.  There  are  more 
Strong-made  D.C.  1  K.W.  lamps  used  to  day  than  all  other  makes  of  1  K.W.  lamps  combined! 


As  the  only  lamps  produced  complete  within 
one  factory,  Strong  projection  arc  lamps  can 
be  so  engineered  as  to  obtain  the  finest  screen 
results. 

The  Strong  line  is  the  most  complete,  and 
includes  lamps  especially  designed  for  the 
best  results  under  every  condition. 


Prices  are  the  lowest  of  any  lamps  in  their 
class. 

Possessing  the  highest  efficiencies  ever  attained 
in  the  history  of  projection  arc  lighting.  Strong 
lamps  deliver  as  much  or  more  light  as.  any 
lamps  made. 

Strong  lamps  assure  longest  life,  some  of  the 


original  models  built  25  years  ago,  still  working 
every  day. 

Strong  lamps  are  most  simple  in  operation 
and  require  less  attention.  Having  fewer  parts, 
there  is  also  less  possibility  of  failure. 

Write  for  free  literature  or  ask  your  In- 
dependent Theatre  Supply  Dealer  for  a  dem- 
onstration. 


^  (/l/A&K-tAc&ifK/M<m  STRONG -t^/ou!&</leu(u^^/ 

THE  STRONG 
ELECTRIC  CORP. 

87  City  Park  Ave.,  Toledo  2,  Ohio 

The  World's  Largest  Manufacturer 
of  Projection  Arc  Lamps 

Rectifiers  for  Use  with  All  Projection  Arc  Lamps 
Strong  Precision  Reflectors 


USE  THIS  COUPON   FOR  A  FREE  DEMONSTRATION 
OR  LITERATURE 

THE  STRONG  ELECTRIC  CORPORATION 
87  City  Park  Avenue       Toledo  2,  Ohio 

□  I  woijld  like  to  have  a  demonstration  of  the  Mogul  Projection  Arc  Lamp 
in  my  theatre,  without  cost  or  obligation. 

□  Please  send  free  literature  on  the  Mogul  Projection  Arc  Lamp. 

NAME   •  

THEATRE   

STREET  

CITY  and  STATE  


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-5 


Row-Spacing  Widens  as  Seating 
Comfort  Trend  Continues 

Improved  Spring  and  Cushion  Construction  and  Materials  Win 
Favor  of  Technical  Experts  as  Added  Attraction  for  Patrons 


Report  on: 

SEATING 

The  trend  in  the  largest  and  most  suc- 
cessful theatre  chains  is  still  running  in 
favor  of  ever  more  comfort  in  theatre 
seating.  This  is  shown  by  the  opinions 
offered  at  their  current  meeting  by  the 
members  of  the  Theatre  Advisory  Council 
— who  are  the  executives  in  charge  of  such 
matters  for  the  largest  and  most  success- 
ful theatre  chains — as  compared  with  the 
views  voiced  by  the  same  gentlemen  two 
years  ago. 

Recommendations  of  the  Council  in 
matters  of  theatre  seating  were  reported 
in  detail  in  STR  for  October  12,  1946,  on 
Page  E-11. 

The  identical  questions  were  taken  up 
by  the  same  Council  this  month;  their 
attitude  toward  the  prime  importance  of 
seating  comfort  is  now  even  more  em- 
phatic than  on  the  previous  occasion.  Mem- 
bers participating  this  month  voted,  with 
only  one  dissenting  voice,  that  patron 
comfort  is  the  first  of  all  considerations 
in  seating  plans. 

Comfort  Comes  First 

"Comfort  is  paramount." 

"Audience  comfort  is  without  question 
of  prior  importance  in  seating." 

"Patron's  comfort  plus  the  best  show 
means  everything." 

"Audience  comfort  is  definitely  the  most 
important  factor." 

"Comfort  is  more  important  than  any- 
thing else." 

And  so  on. 

But  the  single  dissenter  commented: 
"In  planning  new  theatres,  we  check 
as  follows:  First,  safety.  Second,  arrange- 
ment of  handling  crowds.  Comfort  third. 
Fourth,  beauty.  And  many  factors  affect 
comfort — sight  lines  are  important  to  com- 
fort, as  well  as  the  chair." 

In  their  previous  discussion  of  the  sub- 
ject, the  Councilors  specified  a  minimum 


of  32  inches  space  between  rows,  and  a 
maximum  (for  loges)  of  40  inches.  The 
minimum  spacing  mentioned  at  this 
month's  meeting  is  33  inches,  and  the 
maximum,  for  loges,  has  gone  up  to  42 
inches.  The  following  spacings  were  sug- 
gested this  month:  33  inches;  33-34 
inches;  33-35  inches;  33-36  inches;  34 
inches;  34-36  inches;  35-36  inches — and 
for  loges,  as  noted,  a  maximum  of  42 
inches.  Although  there  is  no  absolute  ma- 
jority for  any  one  distance  between  rows, 
34  inches  has  the  plurality  vote. 

A  considerable  number  of  the  Coun- 
cilors use  sliding-seat  chairs  out  of  con- 
siderations of  audience  comfort — not  one 
uses  them  to  increase  the  number  of  seats 
per  floor  area.  To  the  contrary,  they 
space  rows  of  sliding-seat  chairs  as  far 
apart  as  rows  of  conventional  seating; 
in  some  cases,  even  further. 

One  Councilor  varies  the  back-to-back 
spacing  according  to  location: 

"In  a  new  job,  the  floor  can  be  so  de- 
signed that  the  rear  half  spacing  is  35 
inches  while  that  flfty  per  cent  which  is 
closer  to  the  screen  is  spaced  33  inches." 

And  a  number  of  other  members  vary 
the  spacing  of  rows  two  inches  or  more 
according  to  floor  slope. 

Chair  Width  and  Slip  Covers 

There  has  been  no  significant  change 
in  preferred  seat  width  since  the  Council 
considered  this  matter  nearly  two  years 
ago.  Now,  as  then,  the  members  use 
chairs  from  19  to  22  inches  wide,  with 
20-21  inches  favored  by  a  strong  ma- 
jority. The  maximum  width,  for  loge 
seats,  is  still  24  inches. 

The  majority  is  still  overwhelmingly 
opposed  to  the  use  of  slip  covers  for  the- 
atre chairs.  One  member,  however,  notes 
that  "for  expensive  rocker  loge  chairs  hav- 
ing high  backs  with  pillow  head  rests, 
slip  covers  may  not  be  a  bad  idea  as  pro- 
tection against  hair  oil." 

And  another  member  of  the  minority 
comments: 

"Generally,  we  don't  use  slip  covers, 
except  in  some  loge  areas.  But  occasionally 
they  are  useful  in  creating  special  effects 
or  segregating  seating  regions.  We  believe 
they  can  be  used  to  good  advantage  in 
these  respects." 

But  the  majority  feels  very  difi'erently. 

"We  don't  like  slip  covers  and  don't 
use  them." 

"No.  They  are  expensive  if  kept  prop- 
erly. And  they  also  give  the  impression 
of  covering  up  defective  or  dirty  chairs." 

"They  are  not  practical." 

"We  do  not  approve  of  slip  covers." 

"No  slip  covers." 

"Decidedly  not." 

With  respect  to  the  exposed  surface  of 


the  upholstering,  the  majority  still,  as 
they  did  two  years  ago,  prefer  seats  cov- 
ered in  leatherette  and  backs  in  fabric. 
Among  the  minority,  one  member  believes 
that  fabric  for  both  seats  and  backs  gives 
maximum  comfort;  while  another  finds 
that  "fabricoid  is  the  most  practical  cover- 
ing for  regular  chairs;  loge  chairs  can  be 
covered  with  fabric  but  it  should  not  be 
rough  or  scratchy." 

The  Council  still  favors  medium-heavy 
upholstering;  they  do  not  want  the  chairs 
too  soft,  or  too  hard  either.  But  there  is 
a  growing  trend,  since  the  question  was 
(Continued  on  Page  E-ll) 


MEMBERS  OF  THE  COUNCIL 

C.  B.  AKERS.  Griffith  Theatres. 

K.  F.  ANDERSON.  W.  S.  Butterfield 
Theatres. 

E.  E.  CLEVELAND.  Western  Mass. 
Theatres. 

I.  H.  ELDER.  Interstate  Circuit. 

MARVIN    FOX.   Evergreen  The- 
atres. 

EMANUEL  FRISCH.  Randforce 
Amusement  Corp. 

MELVIN   C.   GLATZ.   Fox  Inter- 
Mountain  Theatres. 

HARRY  J.  GLENN.  Wm.  K.  Jenkins 
Theatres. 

HERMAN  R.  MAIER.  Warner  Broth- 
ers Circuit. 

R.   H.   McCULLOUGH.  National 
Theatres. 

HARRY  MOSCOWITZ.  Loew  s  Inc. 

SAMUEL    ROSEN,    Fabian  The- 
atres. 

FRANK  D.  RUBEL.  Wometco  The- 
atres. 

LEONARD  SATZ.  Century  Circuit. 

BILL  TONEY.   Tri-States  Theatre 
Corp. 

EDWARD  TOPHAM.  JR.,  T.  &  D.  Jr. 

Enterprises,  Inc. 

CLAYTON  TUNSTILL.  Malco  The- 
atres. 

R.  VAN  GETSON.  Balaban  &  Katz 
Corp. 

rULES  S.  WOLFE,  Famous  Players 
Canadian. 


E-6 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


New  1948  Theatre  Chairs  Most 
Comfortable  Ever  Known 

Technical  Progress  This  Year  Continues  to  Improve 
Design,  Contour,  Springing  and  Upholstery 


Heywood- Wakefield  1948  de  luxe  loge  chair 
changes  tilt  automatically  as  the  occupant 
shifts  weight  or  position,  to  provide  the  ut- 
most in  comfort. 


American  Seating  Company's  1948  Bodiform 
chair,  carefully  tailored  to  human  contours, 
has  foam  rubber  seat  topper  and  arm  rests, 
spring-cushioned  back. 


/ 


Kroehler's  1948  Push  Back  chair  will  have 
two  new  brothers  very  soon;  a  new  luxurious 
spring-back  model  and  an  ultra  de  luxe 
high  back  loge  seat. 


It  has  become  an  axiom  of  modern 
showmanship  that  patron  comfort  is  as 
important  as  the  entertainment  itself,  and 
that  nothing  about  the  theatre  is  more 
important  to  comfort  than  the  chair — 
the  one  object  with  which  the  patron  is 
in  the  most  intimate  and  prolonged  con- 
tact. Hence  theatre  owners  for  years 
have  demanded  progressively  more  en- 
joyable seating,  and  chair  manufacturers 
have  been  steadily  improving  that  facttir 
of  their  product.  Some  day,  no  doubt, 
the  ultimate  will  be  reached  and  a  chair 
will  be  produced  that  cannot  be  improved 
much  further.  But  that  ultimate  was  not 
attained  last  year,  for  the  1948  models 
reveal  very  distinct  improvements  over 
their  predecessors. 

Shown  on  this  page,  for  example,  is  a 
1948  Hey  wood- Wakefield  loge  chair,  with 
high  pillow  head  rest,  that  tilts  auto- 
matically with  any  sitting  position  the 
patron  chooses  to  assume.  There  are  no 
buttons  or  levers,  no  adjustments  what- 
ever. The  chair  "flows"  according  to  the 
weight  and  sitting  position  of  the  occupant. 
It  remains  motionless  when  the  patron 
does. 

Ideal  Seating  Company  claims  improved 
comfort  not  in  seating  alone  but  also  in 
entry  and  exit,  wherever  the  Slide-Back 
chair  pictured  here  is  installed.  The  1948 
seat  retracts  effortlessly  more  than  six 
inches,  to  save  patrons  the  trouble  of 
rising  when  others  want  to  pass.  Addi- 
tionally, when  the  chair  is  not  occupied, 
the  seat  automatically  slides  back  and 
then  tilts  upward  affording  maximum 
clearance  for  patrons  who  pass  in  front 
of  empty  chairs.  Upholstery  is  deep,  and 


Ideal  Slide-Back  chair  provides  comfort  for 
passing  as  well  as  in  seating.  Effortless  6-inch 
retraction  let  others  pass  while  user  remains 
relaxed. 


spring-cushioned.  A  variety  of  models  is 
available. 

A  theatre  chair  must  not  only  be  com- 
fortable when  new,  but  remain  so  after 
a  long  period  of  hard  usage — usage  that 
chairs  in  the  home  never  experience. 
RCA  Theatre  Equipment  Section  claims 
much  longer  life  for  the  spring  steel  band 
construction  of  the  new  International 
Model  #1000.  The  construction  is  shown 
here,  resting  in  the  seat  pan,  which  is 
wider  and  deeper  than  in  earlier  models 
to  permit  extended  flexing  of  the  steel 
bands.  The  spring  structure  illustrated 
is  cushioned  with  either  fibre  padding, 
full  depth  molded  sponge  rubber,  or  one- 
inch  foam  rubber,  as  desired.  Other  com- 
fort features  include  form-fitting  inner 
contour  of  the  back  and  a  minimum  over- 
hang to  provide  greater  passing  space  be- 
tween rows. 

American  Seating  Company's  Bodiform 
chairs  have  long  been  tailored  to  human 
contours.  The  1948  Model  #12-870  here 
{Continued  on  Page  E-21) 


International's  new  Model  #1000,  and  its 
spring  steel  band  seat  construction  which 
is  designed  to  keep  the  chair  comfortable 
even  after  long  years  of  use. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-7 


The  Most  Efficient  Methods  of 
Maintaining  Theatre  Chairs 

Presenting  a  Compilation  of  Data  Supplied  by  Leading  Manufacturers 
On  the  Inspection,  Cleaning  and  Repair  of  Modern  Seating 


If  all  motion  pictures  were  so  utterly 
enthralling  that  patrons  would  endure 
physical  inconvenience  for  the  sake  of 
watching  them,  the  theatre  would  not 
have  to  worry  about  making  the  customers 
comfortable.  But  few  pictures  are  as  good 
as  all  that — hence  the  theatreman  has  no 
choice  but  to  sell  comfort  in  addition  to 
entertainment,  and  no  element  in  com- 
fort is  more  important  than  the  chair 
the  customer  occupies  during  almost  the 
whole  of  her  stay  in  the  theatre. 

The  chair  takes  a  bad  beating.  Heavy- 
weights throw  themselves  into  it  bodily; 
restless  children  squirm  and  twist  and  dig 
their  fingernails  into  it  and  sometimes 
their  pocket  knives;  ice  cream  and  pop- 
corn and  candy  get  smeared  over  it;  peo- 
ple in  the  row  behind  wipe  their  shoes 
on  the  chair  in  front.  Yet  these  same 
patrons,  who  abuse  the  theatre's  furniture, 
and  let  their  children  abuse  it,  in  ways 
that  would  horrify  them  if  their  own  fur- 
niture at  home  were  treated  the  same 
fashion,  insist  that  when  they  come  back 
the  theatre's  chairs  shall  again  be  clean, 
comfortable  and  in  perfect  condition. 

The  only  answer  is  endless  maintenance. 
Leading  chair  manufacturers  are  per- 
fectly aware  of  the  problem.  They  build 
their  products  as  sturdily  as  possible,  but 
they  know  that  strength  of  construction 
or  materials  is  not  a  complete  answer; 
and  they  have  devoted  themselves  to 
working  out  efficient  maintenance  meth- 
ods for  the  guidance  of  theatremen. 
Through  the  courtesy  of  a  number  of  these 
manufacturers,  STR  is  enabled  to  present 
here  a  compendium  of  the  most  effective 
and  economical  methods  of  maintenance 
which  those  manufacturers  have  found  in 
their  extensive  experience  and  exhaustive 
trials. 

Three  Aspects  of  Maintenance 

There  are  three  aspects  to  the  problem 
of  maintenance:  inspection,  cleaning  and 
repair. 

Recommendations  as  to  inspection  vary 
somewhat,  according  to  the  nature  and 
quality  of  the  chairs,  and  the  type  of  audi- 
ence. One  maker  suggests:  "a  quick  visual 
inspection  once  a  week  to  see  if  any  loose 
bolts,  nuts  or  screws  are  evident;  also 
whether  'here  are  any  small  tears  or  cuts 
which  should  have  immediate  repair. 
Once  a  month  we  recommend  a  complete 
check,  carefully  done,  of  all  nuts,  bolts 
and  screws."  But  inspection  is,  of  course, 
an  obvious  procedure;  recommendations 
vary  only  with  respect  to  how  often  it  is 
needed. 

Cleaning  is  a  more  complex  matter,  in 
which  the  requirements  vary  from  sim- 
ple brushing  and  dusting  to  the  removal 
of  obstinate  stains. 


Following  are  some  recommendations 
for  routine  cleaning. 

"To  remove  dust,  a  whisk  broom,  carpet 
beater  or  vacuum  cleaner  may  be  used 
effectively.  Use  of  a  carpet  beater  on  the 
cushions,  followed  by  the  vacuum  cleaner, 
is  recommended  for  best  results." 

For  cleaning  wood  surfaces  only:  "If 
the  surface  is  slightly  soiled  use  a  good 
combination  furniture  cleaner  and  polish. 
Select  one  which  will  dry  hard  and  not 
rub  off."  For  more  thorough  cleaning  of 
wood  surfaces:  "Wash  with  suds  of  a 
mild  soap  such  as  Ivory  or  Lux.  Rinse 
thoroughly  with  clear  water,  wipe  with 
a  damp  cloth  and  allow  to  dry.  Polish 
with  a  good  furniture  polish  or  wax  which 
is  free  from  harmful  ingredients. 

"Do  not  allow  furniture  polish  or  wax 
to  come  in  contact  with  upholstering  ma- 
terial.   Never  place  polishing  cloths  or 


container  on  upholstered  parts  of  chairs." 

For  thorough  cleaning  of  fabric  uphol- 
stery American  Seating  Company  recom- 
mends L.  C.  Chase  and  Company's  "Bub- 
ble Cleaner." 

"Be  sure  it  is  at  room  temperature. 
Shake  well,  as  this  turns  the  solution  into 
bubble  form  and  it  is  these  tiny  globules 
that  penetrate  and  cleanse  the  fabric. 

"Pour  a  quantity  into  a  dish  or  open 
receptacle,  agitating  the  liquid  with  a 
sponge,  cloth  or  brush  until  thick,  creamy 
suds  appear.  Apply  these  suds  to  the 
fabric,  rubbing  vigorously  against  the 
nap  while  cleaning — with  the  nap,  with 
a  clean,  damp  cloth,  until  foam  disap- 
pears. Apply  more  of  the  foam  as  may 
be  desired. 

"Apply  cleaner  suds  in  moderate  quanti- 
ties with  a  dampened  cloth,  sponge  or 
{Continued  on  Page  E-\l) 


Method  of  Repairing  One  Make  of  Seat  Cushion 


1. — Cushion  is  compressed.     2. — Wire  loop  is  unhooked.     3. — Cover  is  slipped  off. 


4. — New  cover  is  put  on.       5. — Wire  loop  is  re-hooked.    6. — Cushion  is  put  back. 


Pictured  here  is  the  process  of  repairing 
one  make  of  theatre  chair — the  Heywood- 
Wakefield — by  replacing  the  seat  cushion. 
The  same  process  does  not  apply  to  other 
makes  because  of  differences  in  construc- 
tion. The  cushion  is  compressed  by 
means  of  a  wooden  jig.  Note  in  the  sec- 
ond picture  that  the  upright  post  nearest 
the  operator  is  notched,  so  the  handle  will 
stay  down.  With  the  cushion  compressed, 
the  sewn-in  wire  loop  that  holds  the  cover 
in  place  can  be  released  by  unhooking  its 


ends.  The  cover  can  then  be  drawn  off. 
The  fourth  step  shows  a  new  covering 
being  slipped  over  the  spring  and  up- 
holstery materials — which  do  not  need 
to  be  changed.  The  fifth  step  is  a  re- 
versal of  the  second — the  wire  loop  is 
hooked  back  into  place  while  the  springs 
are  compressed.  In  the  sixth  picture,  the 
cushion  is  slipped  back  into  the  seat  pan, 
where  it  locks  itself  into  place.  The 
wooden  press  is  the  only  tool  used  or 
needed  in  the  whole  recovering  process. 


E-8 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


j  Request  for  Literature 

! Showmen's  Trade  Review  7/17/48 
1501  Broadway,  New  York  18,  N.  Y. 


Please  send,  free  and  without  obligation,  the 
literature  checked  below. 


I  □ 

4  C 

7  □ 

10  □ 

2  □ 

s  □ 

8  □ 

11  □ 

3  □ 

«  □ 

9  □ 

12  □ 

13  □ 

14  □ 

IS  □ 

16  □ 

I  would  also  like  to  have  free  literature  on 
the  items  of  equipment  checked  below. 


STRUCTURAL 
MATERIALS 

□  Theatre  Front 

□  Exterior  Wall 

□  Interior  Wall 

□  Sound  Absorbing 
I  [Roofing 

□  Insulating 

FURNISHING 
MATERIALS 

□  Floor  Covering 

□  Rubber  Mats 

□  Runners 

□  Stair  Treads 

□  Flooring 

□  Draperies 

□  Upholstery 

□  Carpet 

□  Crowd  Controls 

□  Chairs 

□  Sand  Urns 

□  Lounge  Furniture 

LIGHTING 
EQUIPMENT 

□  Fluorescent  Lamps 

□  Germicidal  Lamps 

□  Ultra-Violet  Lamps 

□  Spot  &  Flood  Lights 

□  Decorative  Fixtures 

SOUND 
EQUIPMENT 

□  Soundheads 

□  Amplifiers 

□  Loudspeakers 

□  Sound  System 

□  Public  Address 

□  Hearing  Aids 
□Tubes 

□  Test  Reels 

STAGE 
EQUIPMENT 

□  Curtains 

□  Curtain  Controls 

□  Decorative  Fabrics 

□  Dimmers 

□  Footlights 

□  Border  Lights 

□  Spot  &  Flood  Lamps 

□  Switchboards 

□  Stage  Rigging 

□  Stage  Hardware 

MAINTENANCE 
MATERIALS 

□  Vacuum  Cleaners 

□  Deodorants 

□  Disinfectants 
I  [Uniforms 


HEATING  AND 
VENTILATING 

□  Air  Conditioning 

□  Air  Diff users 

□  Odor  Removal 

□  Blowers  and  Fans 

□  Unit  Coolers 

□  Unit  Heaters 


ADVERTISING 
EQUIPMENT 

□  Marquee 

□  Changeable  Letters 

□  Name  Sign 
□Attraction  Boards 

□  Display  Frames 

□  Display  Cases 


BOX-OFFICE 
EQUIPMENT 

□  Ticket  Registers 

□  Change  Machines 
I  [Ticket  Boxes 

□  Price  Signs 

□  Box-Office  Safes 


VENDING 
EQUIPMENT 

□  Popcorn  Machines 

□  Popcorn  Warmers 

□  Peanut  Roasters 

□  Sales  Aids 

□  Candy  Display  Cases 

□  Beverage  Machines 

□  Popcorn 

□  Peanuts 

□  Beverages 

□  Theatre  Candy 

PROJECTION 
EQUIPMENT 

□  Arc  Lamps 

□  Generators 

□  Rectifiers 

I  [Projectors 
[  ^Reflectors 

□  Screens 

□  Carbons 

□  Carbon  Savers 

□  Cueing  Devices 

□  Film  Splicers 

□  Fire  Shutters 

□  Safety  Devices 

□  Incandescent  Lamps 

□  Projector  Parts 

□  Magazines 

□  Pedestals 

□  Reels 

□  Reel  End  Alarms 
[ — [Rewinds 


Name . . . 
Theatre  . 
Address . 


EQUIPMENT  LITERATURE 


July  17,  1948 


HELPFUL  and  informative  literature  is  yours  for  the  asking — without  cost  or  any  kind 
of  obligation.  All  that  is  necessary  is  to  fill  out  and  return  to  us  the  coupon  in  the  adjoining 
column.  Please  be  careful  to  print  your  name,  name  of  theatre  and  street  address  legibly  and 
clearly.  Your  request  for  this  useful  material  will  receive  prompt  attention. 


4 


AIR  CONDITIONING  EQUIPMENT.  A  large 
amount  of  detailed  information  about  air  conditioning 
equipment  is  contained  in  a  very  attractive,  two-color, 
illustrated,  24-page  book  issued  by  U.  S.  Air  Condition- 
ing Corp.  It  describes  component  items  of  equipment, 
tells  what  questions  to  ask  in  selecting  an  air  condi- 
tioning system,  and  illustrates  both  apparatus  and  in- 
stallation of  duct-work.  A  booklet  well  worth  having. 
(#1) 

ARCHITECTURAL  MATERIALS.  A  series  of 
bulletins  by  the  Kawneer  Company  describe  their 
latest  materials  for  surfacing  of  fronts,  lobbies,  box- 
ofifices  and  so  on ;  prefabricated  and  custom-built  frames 
for  doors,  windows,  poster  cases ;  and  ornamental  trim- 
ming material.  Among  the  material  for  exterior  and 
interior  surfacing  is  Zourite,  a  ribbed  aluminum  panel- 
ing with  semi-lustrous  finish,  supplied  with  edging  trim, 
corner  trim,  furring  channels  and  anchor  and  furring 
clips.  All  the  details  are  fully  illustrated  in  the  booklet 
devoted  to  this  material,  and  dimensions  are  given. 
Trimming  materials  both  structural  and  ornamental  are 
described  in  a  second  booklet.  Some  of  these  trims  are 
designed  for  use  with  glass  and  eliminate  projecting 
metal  frames — the  edge  of  the  glass  seems  to  "dis- 
appear" into  walls  and  ceilings.  These  trims  can  be  used 
for  combination  sash-and-sill,  as  bulkheads,  for  the  face 
of  a  canopy,  as  shadow  box  frame,  and  for  an  almost 
infinite  variety  of  other  purposes.  A  third  booklet  de- 
scribes and  pictures  prefabricated  and  custom-built 
metal-frame  entrances ;  while  a  fourth  illustrates  appli- 
cation of  these  materials  to  the  design  of  retail  estab- 
lishments, including  the  theatre.  All  four  booklets  will 
be  sent  free  upon  cheeking  the  No.  2  square  'n  the 
accompanying  coupon.  (#2) 

BOOKLETS.  A  series  of  ten  small  booklets,  each  of 
six  pages,  each  printed  in  two  colors,  conveys  a  wealth 
of  information  about  RCA  sound  systems,  RCA  tube 
rectifiers,  the  Brenkert  1  kw.  arc  (now  made  by  RCA), 
and  RCA  drive-in  sound  equipment.  The  series  covers 
seven  different  models  of  RCA  theatre  sound  systems, 
not  counting  the  booklet  devoted  to  drive-ins.  There 
is  also  a  pamphlet  illustrating  and  describing  briefly 
the  RCA  deluxe  soundhead.  All  yours  for  the  ask- 
ing. (#3) 

CHAIRS.  Griggs  Equipment  Company  has  brought 
out  a  detailed,  four-page,  two-color  folder  describing  six 
different  models  of  theatre  chairs,  showing  how  they 
are  constructed,  and  setting  forth  in  full  the  different 
spring-cushion  arrangements,  upholstery  and  designs  in 
which  they  can  be  supplied.  Although  this  little  folder 
can  be  read  in  a  few  minutes,  it  contains  a  wealth  of 
information  about  theatre  chairs  that  makes  it  well 
worth  the  attention  of  anyone  who  contemplates  buying 
chairs  at  this  time.  (#4) 

FLOOR  TILE.  A  new,  synthetic  plastic  flooring, 
available  in  standard-size  tiles  and  in  a  variety  of  plain 
and  marbleized  colors,  is  described  and  illustrated  in 
two  multi-color  pamphlets  issued  by  U.  S.  Stoneware 
Company.  The  material  is  supplied  in  S'/i"  squares, 
each  3/16"  thick.  The  top  half  of  the  thickness  com- 
prises the  surface  of  "Tygon"  plastic;  the  underlying 
3/32"  consists  of  a  layer  of  synthetic-impregnated  cork. 
The  tile  thus  constructed  is  said  to  be  unaffected  either 
in  strength  or  in  appearance  by  days  of  immersion  in 
water,  and  to  be  resistant  to  acids,  alkalis,  alcohols  and 
cleaning  solutions.  It  is  said  to  be  slip-proof  whether 
wet  or  dry,  easy  and  silent  to  walk  on  and  readily 
cleaned  because  of  a  non-porous  surface  that  does  not 
absorb  dirt.  The  surface  can  be  waxed  if  desired.  In- 
stallation involves  providing  any  smooth,  hard  surface, 
such  as  concrete,  wood,  metal  or  tile,  cleaning  the 
surface  thoroughly,  coating  it  either  with  linoleum 
cement  or  with  a  special  plastic  cement,  and  laying 
the  tiles  in  position  and  pressing  down  firmly.  After 
one  hour's  time  the  tiles  thus  laid  are  rolled,  and 
cement  that  has  worked  up  between  the  joints  is 
removed  with  a  cloth  dipped  in  gasoline.  (#5). 

METAL  MOULDINGS.  The  Eighth  Edition  of 
Ames  Metal  Moulding  Company's  catalog  pictures  quite 
literally  hundreds  of  mouldings,  some  metal-covered 
wood ;  some  extruded  aluminum  or  stainless  steel.  They 
present  every  type  of  flat,  round,  grooved,  ribbed, 
fluted,  stepped,  angular  and  curved  surface  and  com- 
bination of  surfaces  imaginable,  fitting  them  to  every 
decorative  scheme  and  every  style  of  architecture. 
Snap-on  devices  for  easier  installation  are'  pictured  and 
described,  as  are  caps,  channels,  angles  and  miscella- 
neous shapes.  Accessories  such  as  poster  frames,  kick- 
plates,  push  plates,  door  saddles,  prefinished  metal  in 
coils,  and  nickeled  nails  and  brads  are  listed,  and  some 
of  them  illustrated.  (#6) 

PLASTIC  structural  and  ornamental  material,  Plexi- 
glas,  the  same  that  was  used  for  bomber  blisters  during 
the  war,  is  now  available  for  theatre  applications  in  a 
vast  variety  of  forms,  including  huge  clear  sheets. 
Some  of  the  many  forms,  corrugations  and  colors  in 
which  this  highly  versatile  plastic  can  now  be  had, 
and  some  of  its  innumerable  potential  uses  about  the 


theatre,  are  illustrated  and  described  in  an  8-page 
booklet  issued  by  Rohm  &  Haas  Company.  (#7). 

PROJECTION  LAMP.  High  intensity  projection 
lamps  drawing  up  to  70  amperes  at  the  arc  are  de- 
scribed in  a  folder  issued  by  Strong  Electric  Corp. 
Four  models  are  discussed  in  detail,  together  with  recti- 
fiers for  supplying  them  with  current  and  reflectors  for 
utilizing  their  light  at  the  maximum  efficiency.  (#8). 

PROJECTION  LENSES.  The  Kollmorgen  Super- 
Snaplight  and  Snaplite  lenses  (f/1.9  and  f/2.0,  respec- 
tively) are  described  in  detail  in  a  two-color,  six-page 
brochure  issued  by  Kollmorgen  Optical  Corporation. 
These  lenses  are  coated  for  greater  efficiency  and  her- 
metically sealed  in  one-piece  mounts.  Also  illustrated  and 
described  is  the  Kollmorgen  Series  1  Snaplite,  designed 
for  good  projection  at  low  cost.  Included  in  the  bro- 
chure is  a  list  of  fittings  for  use  of  any  Kollmorgen  lens 
with  any  of  twenty-three  models  of  American-made 
projectors ;  and  a  two-color  lens  table  for  determining 
the  focal  length  necessary  for  every  theatre.  (#9). 

PROJECTOR  MECHANISM.  Complete  informa 
tion  on  installing,  operating  and  maintaining  the  Cen- 
tury Model  CC  mechanism  is  given  in  a  32-page  illus- 
trated booklet.  Four  line  drawings  show  the  details  of 
the  projector's  innards,  and  in  these  drawings  com- 
ponent parts  are  all  numbered.  Instructions  are  written 
accordingly — for  example :  "Loosen  retaining  screw  Fig. 
1,  #15" — and  are  thus  absolutely  explicit  and  unmis- 
takable. A  useful  book,  not  alone  for  those  who  have  ■ 
Century  CCs,  but  for  anyone  interested  in  studying  the 
details  of  a  modern  projector.  (#10) 

REFRESHMENT  FOUNTAIN  SERVICE.  Most 
of  the  literature  listed  in  this  Bureau  describes  products 
— the  Liquid  Carbonic  Corporation's  booklet  entitled 
"Planning  Your  Fountain  for  Maximum  Profit"  de- 
scribes a  service.  The  booklet  notes  that  efficient  plan- 
ning of  a  fountain  requires  careful  consideration  of  the 
nature  of  refreshments  to  be  sold,  type  of  patronage, 
type  of  competition,  and — in  the  case  of  theatres — the 
peak  load,  as  well  as  many  other  factors.  The  service 
offered  (absolutely  free  and  without  obligation,  the 
booklet  says)  is  the  expert  assistance  of  a  consultant 
specialist  who  will  plan  the  fountain  completely  to  meet 
the  needs  of  every  type  of  operation.  (#11). 

RUNNER  ENDS.  Metal  runner  ends  for  the  pro- 
tection of  every  type  of  rubber,  carpet  or  fabric  runners 
have  been  brought  out  in  new  form  by  Lorraine  Manu- 
facturing Corp.  They  are  rust-proof,  and  attach  to  the 
runner  very  simply,  without  riveting  or  sewing,  no 
mechanical  skill  at  all  being  needed.  An  illustrated 
bulletin  describes  these  new  runner  ends.  (#12). 

SOUND  EQUIPMENT.  In  careful  buying  of  sound 
equipment  it  is  necessary  for  the  purchaser  to  inform 
himself  as  to  which  component  items,  of  what  power 
and  quality,  go  to  make  up  each  of  the  systems  he  has 
under  consideration.  Motiograph-Mirrophonic  sound  ap- 
paratus is  described  in  a  well-printed  booklet,  which 
first  presents  each  component  unit  in  detail;  then  lists 
different  systems  and  explains  fully  just  which  of  the 
previously-described  units  go  into  each.  Power  output 
and  distortion  of  all  systems  are  stated  in  figures. 
Systems  are  also  rated  according  to  the  number  of  seats 
they  are  able  to  serve.  (#13). 

THEATRE  SPEAKERS.  The  relatively  inexpensive 
Altec  Lansing  "800"  speaker  system,  designed  to  bring 
high  quality  reproduction  to  theatres  of  less  than  1,000 
seats,  is  fully  explained  in  a  well-written,  two-color, 
four-page  leaflet.  The  system  itself,  and  each  of  its 
component  parts,  are  all  separately  pictured  and  de- 
scribed. The  bulletin  offers  every  bit  of  information  the 
average  theatremen  will  want  concerning  this  low  cost, 
high  quality  speaker  assembly.  (#14). 

TICKET  MACHINE.  A  well-illustrated,  three-color, 
four-page  folder  of  General  Register  Corporation  sets 
forth  functional  and  structural  details  of  that  company's 
hand-operated  "Automaticket."  Since  this  device  is  just 
as  fast  as  the  electrical  ticket  issuers  of  earlier  design, 
but  costs  less  and  is  less  expensive  to  service,  its 
makers  expect  that  in  time  it  may  replace  electrical 
machines  entirely.  The  folder  is  therefore  of  interest  to 
all  who  contemplate  present  or  future  purchase  of  ticket- 
issuing  equipment.  (#15) 

VACUUM  CLEANING.  Effective  cleaning  of  the- 
atre screens,  drapes,  ornamental  surfaces  and  stairways, 
and  in-place  shampooing  of  theatre  carpets,  are  illus- 
trated and  explained  in  a  four-page  folder  by  National 
Super  Service,  Inc.  The  bulletin  describes  the  best 
methods  of  using  the  Super  vacuum  cleaner,  and  the 
technical  details  of  the  cleaner  itself.  It  will  prove  defi- 
nitely helpful  to  any  one  concerned  with  the  practical 
problems  of  theatre  housekeeping.  (#16) 


City  and  State 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948  E-9 


Ihe  History  of  Progress  in  Motion  Picture  Ticliet  Control 

Leads  to  Ihis  Point.. 

> 

CONTROL 

eo^ 

records  and  reveals  exactly 
what   happens  between  box 
office  and  door! 


Stub  Rod  Control  Box  in  your  theatre  lobby  will  keep  you 
constantly  informed — by  retaining  under  lock  and  key 
for  easy  checking  and  analysis  every  ticket  stub  the 
doorman  takes,  in  the  order  of  collection! 
Irregularities  are  detected — resales  are  revealed — re-! 
sponsibility  is  placed.  Stubs  are  segregated  by  days/ 
with  admissions  shown  by  hourly  periods.  And  all  the; 
facts  are  on  the  daily  string — shows  missing  tickets,, 
tickets  taken  out  of  sequence,  time  record  of  cashiers] 
and  doorman,  under  signature.  Every  employee  is  con-| 
stantly  under  control — and  every  employee  knows  it.  ^ 
Stub  Rod  Control  Box  has  been  thoroughly  tested  for; 
14  months  in  every  type  of  theatre — large,  small,  inde-j 
pendent,  circuit — 600  houses  in  all.  And  the  consensus: 
of  exhibitors'  opinion  is  definitely  this:  j 


STUB  ROD  CONTROL  BOX  PROVIDES  THE  MOST 
POSITIVE  PROTECTION  EVER  DEVELOPED  —  LIKE  A 
SPOTTER  ON  CONTINUOUS  DUTY  —  VERY  QUICKLY 
PAYS  FOR  ITSELF!  EVERY  THEATRE  NEEDS  IT! 


For  complete  information  write  to: 


GENERAL  REGISTER  CORPORATION 

36-20  Thirty-third  Street, lonj  Island  City  I.N.V. 

OR    THE    AUTHORIZED    SUPPLY    DEALER    IN    YOUR  AREA. 


AUTOMATICKET 


SYSTEMS 


Covered  by  U.  S.  Pats,  and  Pals.  Pend. 


E-10 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


Theatre  Equipment  Showcase 

News  and  Data  About  New  Products  Now  Available  From  Manufacturers 


Television  Projector 


RCA  television  projector,  here  shown, 
was  installed  in  the  Fox  Theatre,  Phil- 
adelphia, to  put  the  Louis-Walcott  fight 
on  a  15x20-foot  screen.  The  program 
was  picked  out  of  the  air  from  NBC 
network.  Quality  was  reported  ex- 
cellent and  the  audience  enthusiastic. 
Twentieth  Century-Fox  President  Spy- 
ros  Skouras  termed  the  showing  "a 
milestone  in  the  progress  of  both  tele- 
vision and  theatre  programming." 


To  Animate  Displays 


New  display  turntable  by  General  Die 
and  Stamping  Co.,  here  shown,  is  rated 
at  up  to  200  lbs.  balanced  load  or  150 
lbs.  centered  load,  and  therefore  can 
carry  a  live  model  if  desired.  More- 
over, the  model  could  hold  an  electric 
lamp  or  any  power-driven  device  in  her 
hands,  since  the  turntable  is  equipped 
with  two  electrical  outlets  that  rotate 
with  it.  Because  of  these  rotating  out- 
lets the  turntable  can  also  be  used  to 
carry  animated  displays. 


Cashier  Protection 


Cashier  and  patron  are  here  seen  talk- 
ing through  a  new  plastic  box-office 
window  offered  by  National  Theatre 
Supply.   "Talking  window"  consists  of 


a  circular  disc  of  transparent,  flexible,  acetate 
plastic,  whicn  transmits  speech  readily  but 
keeps  out  drafts.  The  disc  is  mounted  in  a 
circular,  weather-proof,  aluminum  frame. 
The  cashier  can  hinge  it  open  instantly  when- 
ever desired.  A  solid  metal  cover,  not  shown 
in  the  picture,  is  locked  in  place  over  the 
window  when  the  theatre  is  closed. 


For  Manager's  Office 


New  Letter  Mounting 


Wagner  Sign  Service,  Inc.,  announce  a 
new  mounting,  illustrated  here,  for  their 
Railock  permanent  and  changeable  letters. 
The  mounting  consists  of  angle  iron  brackets 
installed  at  the  base  of  the  letter  in  the 
course  of  manufacture.  There  is  no  change 
in  the  price  of  the  letter.  The  Railock  let- 
ters are  made  of  cast  aluminum  with  baked 
crackle  finish;  they  are  available  in  seven 
sizes  from  6"  to  30"  and  in  a  wide  variety  of 
colors. 


220-V.,  1-Phase  Rectifier 


For  drive  -  ins  and 
other  theatres  com- 
pelled to  use  220-volt 
single  phase  power. 
Strong  Electric  Cor- 
poration has  brought 
out  this  new  rectifier, 
designed  to  meet  the 
requirements  of  any 
carbon  trim  up  to 
and  including-v80  am- 
peres. Transformer 
taps  accommodate 
any  line  voltages 
from  200  to  2$0  volts; 
a  rotary  switch  per- 
mits adjustment  of 
current  output  even 
when  the  arc  is  burn- 
ing. The  unit  is  of 
the  tube  type,  utiliz- 
ing four  diodes. 


Designed  to  cool  the  manager's  office, 
the  projection  room,  or  any  other  small 
location  about  the  theatre  that  is  not 
reached  by  the  central  ventilating  sys- 
tem, the  U.  S.  Air  Conditioning  Cor- 
poration's new  room-size  conditioner, 
shown  above,  will  cool,  dehumidify, 
filter  and  circulate  air.  It  is  available 
in  34-ton  and  one-ton  models,  and 
needs  only  electrical  and  water  con- 
nections, no  window  location  or  duct 
work.  The  discharge  grilles  at  the  top 
are  readily  adjusted  to  circulate  air  in 
four  directions. 


Serves  Popcorn  Fast 


The  coin-in-slot  popcorn  vendor  pic- 
tured above  was  designed  to  meet  the 
theatre's  demands  for  rush-period  dis- 
pensing. It  can  deliver  three  servings 
every  five  seconds.  There  are  three 
serving  positions,  each  with  its  own 
coin  slot,  dispenser  and  paper  bag 
holder.  The  customer  deposits  a  coin, 
takes  a  paper  bag,  holds  the  bag  under 
the  spout,  and  lifts  the  lid  of  the  spout. 
The  waste  chute  just  below  the  spout 
catches  spillage.  Manufacturer  is  Auto- 
Vend,  Inc. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-11 


II 


•  We  put  "National"  projector 
carbons  in  the  water-cooled  jaws 
of  this  special  mechanism  .  .  .  sock 
them  with  king-size  jolts  of  elec- 
tricity .  .  .  try  them  at  different 
angles  .  .  .  experiment  with  doz- 
ens of  sizes  and  types  —  and  come 
up  with  projector  carbons  that  are 
tailor  made  for  your  theatre.  The 
light  from  "National"  carbons  is 
therefore  brighter.  It  is  steadier. 
It  is  nearly  perfect  for  bringing 
out  the  rich  tones  of  color  movies. 


This  experimental  arc  mecha- 
nism is  only  one  detail  in  National 
Carbon  Company's  extensive  labo- 
ratory effort  to  develop  better  pro- 
jector carbons.  You,  the  exhibitor, 
reap  the  benefits  in  better  screen 
visibility,  satisfied  patrons,  and 
bigger  box  office! 

The  term  "National"  is  a  registered  trade-mark  of 

NATIONAL  CARBON  COMPANY,  INC. 

Unit  of  Union  Carbide  and  Carbon  Corporation 

30  East  42nd  Street,  New  York  17,  N.  Y. 
Division  Sales  Offices:  Atlanta,  Chicago,  Dallas, 
Kansas  City,  New  York,  Pittsburgh,  San  Francisco 


E-12 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


^  Old  Gives  Way  to  New  Look 

Renovation  Turns  Table  on  Time  for  Fresno  Theatre 


Here's  positive  proof  that  Popsit 
Plus  costs  less  than  substitutes 
— judged  by  final  results.  Tests 
by  a  leading  agricultural  college 
reveal  that  Popsit  Plus  liquid 
seasoning  (1)  pops  more  corn 
by  volume,  (2)  leaves  fewer 
duds,  (3)  gives  corn  the  flavor 
your  customers  demand. 

That's  why  Popsit  Plus  costs 
less.  It  gives  you  more  for  your 
money  than  so-called  cheaper 
substitutes.  Avoid  substitutes 
and  save  money. 


means  profit  plus 


Simonin  of  Philadelphia 


StASONINO  SPtCIAUSTS  TO  THt  NATION 


THEN  and  NOW.  The  auditorium  of 
Esquire  (right),  a  model  of  sweeping 
simphcity,  contrasts  sharply  with  its 
former  appearance  as  shown  above. 


In  1928,  Fox  West  Coast  Theatres  built 
a  new,  up-to-the-minute  show  house  in 
Fresno,  California — the  finest,  the  latest, 
the  most  modern.  Only  twenty  years  later 
that  theatre  was  so  thoroughly  obsolete  in 
appearance  that  its  present  owners,  Rob- 
ert L.  Lippert  Theatres,  Inc.,  have  just 
spent  $140,000  in  remodeling  it  so  thor- 
oughly as  to  leave  no  trace  nor  memory 
of  its  1928  appearance.  Even  the  name 
was  changed — it  was  formerly  the  State, 
it  is  now  the  Esquire.  An  additional  $50,- 
000  was  spent  on  new  furnishings  and 
equipment. 

The  new  facade  is  faced  in  stucco.  It 
has  a  new,  vertical-type  name  sign  and 
wide  new  attraction  board  with  Wagner 
translucent  letters.  Illumination  is  by 
green  and  gold  neon,  with  downlighting 
under  the  soffit.  Entrance  doors  are  full- 
length  glass  panels,  and  poster  frames  ara 
stainless  steel.  The  box  office  has  been 
moved  to  one  side  from  its  former  posi- 
tion in  the  middle  of  the  entrance  way. 

The  lobby  is  decorated  in  green  and 
gold,  repeating  the  color  scheme  of  the 
exterior  lighting.  It  is  floored  in  terrazzo, 
and  indirectly  illuminated.  Carpet,  red 
with  a  large  floral  design,  begins  in  the 
foyer  and  continues  through  the  audi- 
torium, where  the  wall  color  scheme  is 
chartreuse  and  purple  with  red  and  tan 
upholstery  on  the  chairs,  and  blue  uphol- 
stery on  the  lounge  chairs.  All  lighting 
throughout  the  house  is  indirect — in  the 
auditorium  it  originates  principally  in  a 
ceiling  fixture  eighty  feet  long.  There 


f '  NOW  and  THEN.  The  old  front  of 
the  former  State  Theatre  (above)  spar- 
kles as  the  renovated  Esquire  (left). 


are  1158  Heywood-Wakefield  chairs  on 
one  floor,  and  157  rocking  chairs  by  the 
same  maker  in  the  loges.  Only  the  rear 
wall  of  the  auditorium  is  acoustically 
treated.  The  new  screen  is  22'  wide. 

The  new  air  conditioning  system  has 
ten  tons  of  York  refrigeration.  Projectors 
are  Motiograph.  Projection  lamps  are 
Ashcraft,  burning  65  amperes.  The  Mir- 
rophonic  sound  system  has  a  maximum 
output  of  250  watts. 

Manager  of  the  rebuilt  theatre  is  Robert 
P.  Corbin,  who  has  had  twenty  years  of 
experience  with  Paramount  and  Pantages. 


Six  More  Manufacturers 
Join  TESMA  Organization 

Roy  Boomer,  Secretary-Treasurer  of 
Theatre  Equipment  and  Supply  Manufac- 
turers' Association,  announces  that  six 
additional  manufacturers  have  been  ac- 
cepted for  membership.  They  are:  C. 
Cretors  and  Company,  Chicago,  makers 
of  corn  poppers;  Heywood-Wakefield  Com- 
pany, Gardner,  Mass.,  theatre  chair  man- 
ufacturers; Radiant  Lamp  Corp.  of  New- 
ark, N.  J.,  producers  of  incandescent  and 
exciter  lamps  and  of  rectifier  tubes;  Su- 
perior Electric  Co.,  Bristol,  .Conn.,  makers 
of  voltage  regulators,  dimmers  and  stage 
switchboard  components;  Superdisplay, 
Inc.,  Milwaukee,  merchandising  equip- 
ment and  accessories,  and  Tol-Pak  Com- 
pany, St.  Louis,  package  beverage  dis- 
pensers. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-13 


Unit  Heating-Conditioning  Cuts 
Building  Cost  5%,  Architects  Say 

Analysis  Breaks  Down  Current  Relative  Costs  of  Building 
Components;  Interior  Finish  Leads  in  Percentage  to  Total 


Last  month  the  Architects  Advisory 
Council  and  the  Theatre  Advisory  Coun- 
cil jointly  considered  the  effect  of  current 
high  construction  costs  as  a  deterrent  to 
theatre  building,  and  came  to  the  con- 
clusion that  they  are  a  very  serious  de- 
terrent at  present.  (STR  for  June  19, 
Page  E-15.) 

This  month,  the  Architects  Council  car- 
ries on  the  discussion  alone,  analyzing 
those  costs  according  to  the  separate  re- 
sponsibility of  foundation,  walls,  roofing, 
finishing,  etc.,  for  the  overall  high  fig- 
ures that  are  keeping  so  many  theatre- 
men  from  going  ahead  with  their  building 
plans. 

A  high  level  of  agreement  was  found, 
although  the  members  stress  emphatically 
that  their  estimates  are  averages  only, 
and  that  variations  in  any  individual  case 
may  prove  large.  Some  owners,  for  ex- 
ample, and  some  architects  too,  will  pre- 
fer to  spend  more  on  the  outside  and 
less  on  the  inside  of  the  house,  or  vice 
versa.  Some  may  prefer  the  best  in  air 
conditioning  at  the  expense  of  lavish  deco- 
rations; or  the  other  way  round;  climate 
and  location  play  a  great  part.  And  so  on. 

Combining  Systems  Saves  5% 

Yet  in  spite  of  all  variations,  the 
agreement  among  architects  functioning 
in  so  many  different  parts  of  the  country, 
and  serving  theatre  clients  with  so  many 
different  individual  tastes,  is  amazingly 
good.  In  more  than  one  instance  indi- 
vidual figures  offered  by  the  members  can 
be  bracketed  into  absolute  majorities 
within  a  very  narrow  range  of  percent- 
age points.  The  Council's  conclusions  can 
thus  definitely  serve  the  theatre  owner 
as  real  and  valuable  guide  to  his  own 
building  plans.  For  example,  one  point 
that  emerges  quite  clearly  is  that  it  is  less 
expensive   to   combine   air  conditioning 


with  heating  than  to  put  in  two  different 
systems  for  those  two  purposes.  Analysis 
of  figures  submitted  by  members  of  the 
Council  suggests  that  the  saving  that  can 
be  effected  in  this  way  amounts  to  roughly 
5  per  cent  of  the  total  cost  of  the  theatre. 
On  this  showing,  it  would  certainly  seem 
worth  any  theatreman's  trouble  to  get  very 
careful  comparative  bids  of  the  cost  of 
both  arrangements  to  him,  before  he  de- 
cides on  separate  systems. 

Foundation  Costs  7-10% 

With  respect  to  the  relative  cost  of 
the  theatre's  foundation,  exactly  half  the 
architects  who  offered  definite  figures 
on  this  point  said  exactly — ten  per  cent. 
Bracketing  in  other  estimates  that  were 
very  close  to  that  figure,  it  can  be  said 
that  a  substantial  majority  agree  the  cost 
of  the  foundation  should  run  somewhere 
between  7  and  10  per  cent. 

This  opinion,  like  most  others  offered, 
is  qualified  by  special  exceptions  and  by 
some  reservations.  As  one  member  puts 
it:  "Cost  will  depend  on  location  and  the 
condition  of  the  site,  but  v/here  conditions 
are  favorable — ten  per  cent."  On  the 
other  hand,  another  estimates  9  per  cent, 
and  includes  the  cost  of  first  floor  con- 
struction in  that  figure. 

Steel  frame  costs  appear  to  vary  very 
greatly  according  to  location,  and  to  be  far 
higher  in  the  South  and  West  than  in,  for 
example,  the  Middle  West.  Architects  lo- 
cated in  or  near  the  latter  region  cite  the 
cost  of  the  steel  frame  at  from  6  to  8  per 
cent  of  the  total;  but  the  calculation  runs 
as  high  as  20  per  cent  in  other  parts  of 
the  country.  A  rather  obvious  inference 
follows:  that  in  deciding  between  steel 
frame  construction  vs.  bearing  wall  con- 
struction, theatremen  may  find  that  the 
balance  will  depend  on  where  their  new 
theatre  is  to  be  located;  and  that  in  this 


matter  a  theatre  already  built  in  one 
part  of  the  country  may  prove  a  poor  cri- 
terion for  another  to  be  erected  else- 
where. 

Estimates  of  the  relative  cost  involved 
in  constructing  the  outer  walls  of  the  tlie- 
atre  also  vary — but  not  geographically. 
The  nature  of  the  site  has  an  important 
bearing:  "An  inside  lot  involves  much 
less  cost  than  a  corner  lot."  And  another 
factor  is,  of  course,  how  far  the  theatre 
owner  or  his  architect  want  to  go  in  deco- 
rating the  facade.  Estimates  by  d'fferent 
members  range  from  5  to  30  per  cent; 
with  the  majority  falling  between  10  to 
20  per  cent. 

A  substantial  majority  of  the  architects 
finds  that  the  cost  of  roof  and  roofing 
should  run  between  five  and  six  per  cent 
of  the  total  construction  cost.  Extreme 
estimates  run  from  IVa  to  10  per  cent. 

Interior  Finish  Costs  Most 

What  is  the  most  expensive  part  of 
the  theatre?  According  to  the  members  of 
the  Council,  the  interior  finishing — floors, 
partitions,  plastering  and  painting.  The 
majority  of  all  figures  cited  fall  in  the  20 
to  25  per  cent  range;  and  all  the  minority 
estimates  are  higher  still.  If  to  this  the 
theatreman  will  add  the  estimated  per- 
centage cost  of  heating,  plumbing,  electri- 
cal wiring  and  fixtures,  and  of  air  con- 
ditioning, he  will  find  that  according  to 
the  Architects  Advisory  Council  the  in- 
terior finishing  and  structural  equipment 
amount  to  nearly  half  the  total  cost  of 
the  theatre — and  to  far  more  than  half 
when  chairs,  carpets,  sound  and  projection 
equipment  and  similar  fittings  are  in- 
cluded. In  short,  these  estimates  indicate 
that  the  mere  shell  of  the  theatre — founda- 
tion, frame,  walls  and  roof — accounts  for 
less  than  half  and  perhaps  no  more  than 
(Continued  on  Page  E-19) 


Report  on: 

BUILDING  COSTS 


Membership  of  the  Architects  Advisory  Council 

ROGER  ALLEN,  Grand  Rapids  Nat'l  Bank  BIdg.,  Grand  Rapids,  Mich. 
LEONARD  ASHEIM,  5  Sheldon  Terrace,  New  Haven,  Conn. 
MYLES  E.  BELONGIA,  611   N.  Broodway,  Milwaukee  2,  Wise. 

ARMAND  CARROLL,  Armand  Carroll  &  Wm.  J.  Stephenson,  262  S.   15th  St.,  Philadelphia  P. 
HORACE  G.  COOK,  RD  No.  2,  Dallas,  Pa. 
GEORGE  L.  DAHL,  19201/2  Main  St.,  Dallas,  Tex. 

COLLINS  C.  DIBOLL,  Diboll-Kessels  &  Associates,  Baronne  BIdg.,  New  Orleans  12,  Lo 
DREW  EBERSON,  John  &  Drew  Eberson,  2  W.  47th  St.,  New  York  19,  N.  Y. 
LEON  M.  EINHORN,  Einhorn  &  Toole,  93  State  St.,  Albany  7,  N.  Y. 
HUGH  GIBBS,  441  E.  1st  St.,  Long  Beach  2,  Calif. 
HUGO  K.  GRAF,  2825  Olive  St.,  St.  Louis,  Mo. 

ROLAND  TIP  HARRISON,  Wetherell  &  Horrison,  Shops  BIdg.,  Des  Moines,  lo. 

WALTER  HESSE,  Bloch  &  Hesse,  18  E.  41st  St.,  New  York,  N.  Y. 

TALMAGE  C.  HUGHES,  120  Madison  Ave.,  Detroit  26,  Mich. 

KARL  KAMRATH,  MacKie  &  Kamrath,  2713  Ferndole  PI.,  Houston  6,  Tex, 

W.  H.  LEE,  732  Commercial  Trust  BIdg.,  16  S.  Broad  St.,  Philadelphia,  Pa. 

FRED  J.  MACKIE  JR.,  MacKie  &  Kamrath,  2713  Ferndole  PI.,  Houston  6,  Tex. 

MERLE  ROBERT  MAFFIT,  F.  Cr  Y.  Building  Service,  328  E.  Town  St.,  Columbus  15,  O 

R.  W.  NAEF,  536  Eastview  St.,  Jackson  25,  Miss, 

URBAN  F.  PEACOCK,  1012  N.  3rd  St.,  Milwaukee  3,  Wise. 

CARL  W.  SCHUBERT,  Boyum,  Schubert  &  Sorensen,  Hoeschler  BIdg.,  Lo  Crosse,  Wise. 

RAYMOND  B.  SPENCER,  First  Nat'l  Bank   BIdg.,  Memphis,  Tenn. 

BERNARD  B.  SPIGEL,  Diekson  BIdg.,  Norfolk,  Va. 

HAROLD  SPITZNAGEL,  Sioux  Falls,  S.  Dak. 

ROBERT  LAW  WEED,  1527  DuPont  BIdg.,  Miami  32,  Fla. 


E-14 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


tOD'^^e  THE 


write  for  literature  on| 
DRIVE-IN  THEATRE 
EQUIPMENT  including 


Motiograph  double  shutter 
projectors 

High  intensity  arc  lamps 
Anti-reflection  coated  lenses 
Motor  generator  sets 
Rectifiers 

150-250  and  500  watt  sound 

reproducing  systems 

In-car  speakers 

Junction  boxes 

Projection  room  accessories 


The  F  &  Y  BuUding  Serv- 
ice is  the  outstanding 
agency  in  Theatre  De- 
sign and  Construction 
in  Ohio  and  surround- 
ing territory. 


THE  F  &  Y 
BUILDING  SERVICE 

328  East  Town  St.,  Columbus  15,  Ohio 

"Tha  Buildingt  Wm  BuUd  Build  Our  Buiinui" 


COMPLETE  STAGE  LIGHTING 
EQUIPMENT 

CAPITOL  STAGE  LIGHTING  CO. 

527-529  WEST  45th  STREET 
NEW  YORK  19,  N.  Y. 


The  Dollars  and  Cents  Value 
Of  Insulating  the  Roof 

Figures  Show  Drastic  Economies  are  Realized 
In  Both  Air  Conditioning  and  Heating 


By  JOHN  E.  LANE 

Executive  Director 
Construction  Research  Bureau 

Theatre  owners  and  managers  who  have 
been  watching  their  box-office  receipts 
dwindle  and  who  now  face  the  annual 
bugaboo  of  the  normal  summer  slump, 
are  more  concerned  with  devising  means 
of  bringing  patrons  into  their  houses  than 
they  have  been  for  many  years.  Among 
other  expedients,  provision  for  summer 
comfort  is  universally  recognized  through- 
out the  industry  as  a  step  of  major  impor- 
tance. Showmen  know  that  the  public  is 
reluctant  to  attend  an  uncomfortable 
theatre.  The  theatre  industry  pioneered 
the  way  in  commercial  comfort  cooling. 
Nevertheless,  the  expense  of  air  cooling 
is  considerable;  and  in  spite  of  the  fact 
that  the  industry  pioneered  commercial 
air  conditioning,  thousands  of  theatres  still 
do  not  have  it. 

Cooling  Cost:  $45  0-1,000  ^  Ton 

Not  only  is  air  conditioning  expensive, 
but  the  cost  has  advanced  since  the  war. 
Prior  to  1941,  the  air  conditioning  industry 
figured  installations  at  from  $250  to  $450 
a  ton;  now  the  costs  range  from  $450  to 
$1,000  a  ton. 

Experienced  theatre  operators  recognize 
nonetheless  that  the  cost  of  an  air  con- 
ditioning installation  is  recovered  with 
profit  at  the  box  office.  The  members  of 
STR's  Theatre  Advisory  Councir  agree  by 
overwhelming  majority  that  no  theatre  is 
too  small  or  too  poor  to  afford  complete 
air  conditioning;  and  60  percent  of  the 
members  of  STR's  Architects  Advisory 
Council  concur.  These  opinions,  from 
sources  of  unquestioned  competence,  are 
set  forth  in  The  Progressive  Encyclopedia 
of  Theatre  Operation,  STR  for  April  24th, 
1948,  Page  E-9.  All  that  remains  to  add 
here  is  that  complete  air  conditioning, 
justified  as  it  is  even  at  full  cost,  can  be 
had  at  considerably  reduced  cost  throygh 
judicious  use  of  insulation — and  to  cite 
definite  figures  on  the  reduction  in  costs 
which  insulation  makes  possible. 

Air  conditioning  engineers  usually 
recommend  that  the  building  to  be  condi- 
tioned be  also  insulated,  especially  as  to 
the  roof.  The  reasons  for  emphasizing  the 
importance  of  the  roof  in  insulation  are 
fairly  obvious.  In  the  first  place,  the  roof 
is  usually  the  thinnest  part  of  the  thea- 
tre envelope — made  so  on  purpose,  to 
keep  its  weight  to  a  minimum.-  This  thin 
part  of  the  cup  structure  is  just  the  part 
that  is  exposed  to  the  maximum  intensity 
of  the  sun's  rays.  Flat  roofs  often  reach 
temperatures  of  150  degrees  in  summer. 
Since  they  are  thin  and  in  no  way  designed 
as  heat  barriers,  this  concentrated  heat 
quickly  passes  inside,  and  makes  the  in- 
side of  the  theatre  even  hotter  than  the 
outside  air. 


Without  insulation,  a  two-inch  concrete 
roof  covered  with  black  pitch  will  permit 
the  passage  of  24  Btu.  per  square  foot  per 
hour.  For  a  roof  only  50'xl00'  in  size,  this 
amounts  to  120,000  Btu.  per  hour. 

With  a  four-inch  layer  of  mineral  wool 
between  roof  and  auditorium  ceiling,  this 
heat  transmission  drops  from  24  to  6  Btu. 
per  square  foot  per  hour,  or  90,000  fewer 
Btu.  in  a  roof  50'xl00'. 

Insulation  Saved  $3,750 

Since  it  takes  approximately  one  ton 
of  refrigeration  to  neutralize  12,000  Btu. 
i-t  is  obvious  from  the  foregoing  that  in  the 
example  used  here  insulating  the  roof  with 
four  inches  of  mineral  wool  saves  7%  tons 
of  refrigeration.  Figuring  the  cost  of  an 
air  conditioning  system  at  $500  a  ton, 
which  is  a  very  modest  figure  at  present 
prices,  the  insulation  reduces  the  original 
cost  of  the  system  by  $3,750.  This  saving 
alone  enormously  outweighs  the  cost  of 
buying  and  installing  the  mineral  wool, 
as  will  be  seen,  yet  it  is  an  incomplete 
figure;  it  does  not  include  either  the 
economies  that  will  result  from  operating 
a  smaller  system,  or  the  reduced  fuel  con- 
sumption in  winter  when  heat  leakage 
proceeds  in  the  reverse  direction. 

To  operate  one  ton  of  refrigeration  re- 
quires approximately  1,000  kilowatt  hours 
of  electricity.  Assuming  the  demand  and 
current  costs  for  electricity  to  total  three 
cents  per  kw.  hr.,  the  economy  in  current 
■  resulting  from  saving  7  V2  tons  of  refriger- 
ation comes  to  a  saving  of  22.5  cents  per 
hour.  Cooling  a  theatre  eight  hours  a  day 
through  a  season  of  only  100  days  thus  in- 
volves a  difference  of  $180  for  electricity 
saved  each  season.  This  saving  alone,  with- 
out considering  any  others,  is  much  more 
than  ample  to  amortize  the  cost  of  install- 
ing insulation  in  a  very  few  years. 

Still  further  to  be  considered  is  the  re- 
duced fuel  consumption  during  winter 
months.  If  insulation  reduces  the  leakage 
of  heat  from  the  theatre  by  90,000  Btu. 
per  hour  (to  continue  with  the  same  ex- 
ample) the  economy  in  coal  will  be  ap- 
proximately 7  pounds  per  hour,  since  coal 
contains  roughly  13,000  Btu.  per  pound. 
At  eight  hours  a  day  through  a  100-day 
heating  season  a  saving  of  5,600  pounds 
or  2?4  short  tons  of  coal  per  year  must  be 
added  to  the  other  economies  cited.  If  the 
theatre  uses  oil,  which  has  about  150,000 
Btu.  per  gallon,  the  economy  is  2/3  gal- 
lons of  oil  per  hour,  or  533  gallons. 

Instdation  Cost  $5  00-700 

And  now,  what  does  the  theatre  have 
to  pay  to  get  all  these  benefits?  What  is 
the  cost  of  putting  four  inches  of  mineral 
wool  insulation  under  a  roof  measuring 
100x50'? 

Approximately  $500  to  $700 — installed — 
the  exact  figure  depending  on  local  labor 
costs.  (Continued  on  Page  E-21) 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-15 


See  Need  for  Advances  in  Present 
Standards  for  Sound  and  Projection 

Projection  Supervisors  Favor  Higher  Power  for  Amplifiers 
Essential  to  Modern  Conditions  in  Theatre  Operation 


Many  of  the  projction  and  sound 
standards  which  are  now  in  general  use, 
and  which  enable  theatremen  to  judge 
and  improve  the  quality  of  their  show,  are 
entirely  satisfactory  in  practice,  the  Pro- 
jection Advisory  Council  found  at  this 
month's  meeting — but  others  are  not,  the 
members  believe.  They  suggested  revi- 
sions of  the  latter.  And  they  also  sug- 
gested specific  standards  for  still  other 
aspects  of  theatre  operation  in  which 
there  are  none  at  present. 

The  meeting  discussed  harmonic  dis- 
tortion in  sound  amplifiers,  flutter  dis- 
tortion in  soundheads,  power  standards 
for  sound  amplifiers  in  theatres  of  dif- 
ferent size,  head  and  tail  leaders  for 
standard  prints,  and  a  number  of  physical 
aspects  of  the  projection  room. 

Power  Standards  Inadequate 

One  important  matter  in  which  the 
Council  differed  with  present  standard 
recommendations  is  that  of  sound  power 
for  theatres.  The  Academy  Research 
Council  some  years  ago  promulgated  a 
list  of  recommended  sound  wattages  ac- 
cording to  seating  capacity;  and  its  suc- 
cessor, the  Motion  Picture  Research  Coun- 
cil, has  just  re-issued  the  list  with  some 
minor  changes.  The  majority  of  the  pro- 
jection and  sound  supervisors  participat- 
ing in  this  month's  discussion  feel  that 
those  recommendations  fall  short  of  mod- 
ern needs. 

Says  one  member:  "I  prefer  to  use  the 
next  higher  power  commercially  avail- 
able. That  is,  if  the  Academy  list  calls  for 
15  watts  for  a  theatre  of  a  certain  size, 
and  if  the  next  larger  amplifier  happens 
to  be  30  watts,  that  is  the  one  I  will  use. 
Perhaps  the  theatre  needs  more  than  15 
but  less  than  30  watts,  but  it  isn't  possible 
to  buy  the  exact  power  capacity  needed. 
It  is  necessary  to  go  to  the  next  larger  size 
amplifier,  whatever  that  may  be,  since 
the  recommendations  are  inadequate." 

"Generally,  today  we  feel  that  more 
power  is  needed.  And  in  addition,  the 
chances  of  harmonic  distortion  are  re- 
duced if  the  amplifier  has  still  a  bit  more 
power  than  actually  required  even  by 
today's  standards." 

"The  Academy  1940  standards  are  no 
longer  adequate.  The  power  for  1,000 
seats  should  be  increased  to  at  least  25 
watts  minimum  to  30  watts  maximum 
(the  Academy's  1948  standard  for  1,000 
seats  is  20  watts.  Ed.  note.),  and  for  2,000 
to  2,250-  seat  houses  should  be  increased 
to  approximately  60  watts,  with  other 
theatres  in  proportion  to  these  two  ex- 
amples." 

"It  is  our  practice  to  exceed  the  pres- 
ent standards  by  thirty  to  thirty-five  per 
cent." 

(In  this  connection  it  may  be  noted  that 
wherever   the  Motion   Picture  Council's 


Report  on: 

PROJECTION  STANDARDS 

1948  recommendations  differ  from  those 
of  its  predecessor,  the  Academy  Research 
Council,  the  difference  is  in  favor  of 
greater  power,  although  still  not  to  the 
extent  the  members  of  STR's  Projection 
Advisory  Council  consider  necessary  on 
the  basis  of  their  direct  theatre  experi- 
ence. Ed.  note.) 

In  the  matter  of  harmonic  distortion  in 
sound  amplifiers,  the  opinion  of  the  pro- 
jection supervisors  was  somewhat  scat- 
tered. The  plurality  vote,  however,  and 
almost  a  majority,  considered  2  per  cent 
harmonic  distortion  content  satisfactory 
in  the  output  of  a  modern  theatre  ampli- 
fier. Other  views  ranged  between  1  per 
cent  and  3  per  cent. 

Flutter  Standard  Endorsed 

There  was  a  considerably  greater  de- 
gree of  agreement  with  respect  to  flutter 
distortion  introduced  by  the  soundhead. 
The  proposed  standard  of  0.15  per  cent 
won  the  endorsement  of  the  majority. 

"It  is  satisfactory  for  theatres.  If  manu- 
facturers  can  improve  the  performance 


COUNCIL  MEMBERSHIP 

ROBERT  P.  BURNS,  Balaban  and  Katz  Corp. 

COL.  FRANK  CAHILL,  Warner  Brothers  Circuit. 

G.  CUTHBERT,  Famous  Players  Canadian. 

C.  A.   DENTELBECK,  Famous  Players  Canadian 

HARRY  J.  GLENN,  Wm.  K.  Jenkins  Theatres. 

IRL  GORDON,  Skirball  Brothers  Theatres. 

C.  HORSTMANN,  RKO  Theatres. 

A.  C.  INCE,  Griffith  Theatres. 

LESTER   ISAAC,  Loew's  Incorporated 

I.  F.  JACOBSEN,  Bolaban  and  Katz  Corp. 

NATHANIEL  LAPKIN,  Fabian  Theatres 

L.  E.  POPE,  Fox  Midwest  Amusement. 

HARRY  RUBIN,  Paramount  Pictures. 

LEONARD  SATZ,  Century  Circuit. 

J.  C.  SKINNER,   Interstate  Circuit. 

BILL  TONEY,  Tri-States  Theatre  Corp. 


of  their  soundheads  still  further — fine;  but 
this  standard  will  be  okay  for  all  practical 
purposes." 

"Yes,  it's  a  satisfactory  commercial 
standard." 

"We  consider  it  okay." 

But  among  the  minority,  one  member 
commented: 

"I  feel  that  0.1  per  cent  would  be  a 
better  standard  as  there  are  certain  re- 
cordings where  I  find  0.15  per  cent  flutter 
becomes  noticeable  and  objectionable.  Cer- 
tainly, I  don't  believe  flutter  should  be 
greater  than  0.15  per  cent." 

The  present  standard  length  of  head  and 
tail  leaders  on  release  prints  are  ac- 
ceptable to  the  majority  of  the  Projection 
Advisory  Council  in  all  respects.  There 
is  no  outright  objection  to  them  by  any 
member. 

"Many  types  of  projectors  are  now  in 
use,  some  slow-starting  and  some  fast, 
but  I  find  no  trouble  in  meeting  all  prob- 
lems with  the  standard  head  and  tail 
leaders  as  furnished  at  present." 

The  only  real  reservation  came  from  a 
Councilor  who  also  finds  present  leaders 
satisfactory,  but  still  looks  forward  to 
possible  further  improvement  in  the  fu- 
ture. 

He  points  out:  "When  that  standard 
was  made,  projector  motors  had  slower 
pick-up  than  at  present.  Many  of  those 
slow  motors  are  still  in  use.  When  all 
theatres  get  fast-starting  motors  the  in- 
dustry may  be  able  to  save  a  little  film 
bv  shortening  the  leaders  still  further." 

Some  Projection  Room  Standards 

As  the  discussion  on  standards  pro- 
gressed, the  topic  switched  to  physical 
characteristics  of  the  projection  room. 
Many  of  these  have  been  taken  up  by  the 
Council  in  the  past  (See  STR  for  April 
24,  1948,  Page  E-22).  Others,  however, 
remained  uncanvassed;  and  at  this  month's 
meeting  the  projection  angle  and  height 
of  lens,  and  the  observation  ports,  came  in 
for  comment.  Standards  in  all  of  these 
matters  have  been  recommended  from 
time  to  time  by  the  Society  of  Motion 
Picture  Engineers.  In  every  case,  the 
majority  of  the  Projection  Advisory  Coun- 
cil finds  those  SMPE  standards  satisfac- 
tory in  practice,  although  with  comment 
in  some  cases. 

Thus,  the  recommended  standard  pro- 
jection angle  of  not  more  than  12  degrees 
is  very  generally  endorsed,  but  with  the 
reservation  that  other  and  more  important 
considerations  may  supervene. 

"The  less  the  projection  angle  is,  the 
better  the  picture.  Where  new  construc- 
tion is  considered  it  is  wise  to  keep  the 
angle  less  than  12  degrees  where  it  is 
(Continued  on  Page  E-23) 


E-16 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


A  K  E  Y      T^^e  Latin- American  Way 


TO 

BETTER  BOX  OFFICE 

•  LUXURIOUS  ATMOSPHERE 

•  STRIKING  INDIVIDUALITY 

•  SYMPHONIC  BEAUTY 

•  for  theatres,  large  or  small 
GET  OUR  IDEAS  FOR  YOUR  THEATRE 


Dover  Theatre  —  Dover  Plains,  N.  Y. 
(Irving  Rutherford,  Hartford,  Conn. — Architect) 

WALL  COVERINGS 
PAINTING 
ORNAMENTAL  PLAQUES 
LUMINAIRES 
STAGE  CURTAINS 
CURTAIN  TRACKS 
CURTAIN  CONTROLS 
DRAPERIES 
TUFTED  PANELS 

conceived,  planned  and  executed  by 


J  J  SCENIC  STUDIOS,  INC. 

32-34  W.  60TH  ST.,  New  York  23,  N.  Y. 


DECORATORS  •  DESIGN  ARTISTS 
COMPLETE  INTERIOR  DECORATORS 

In  first  communication  please  include  all 
necessarv  measurements. 


MORE  PROFITS 

FOR  YOU./ 


RUBBER  MATS 

FOR  THEATRES 

Matting,  Link  Mats  &  Mechanical  Rubber  Goods 

LORRAINE    RUBBER    ENGINEERING  CO. 
286  FIFTH  AVENUE,  NEW  YORK  CITY 
Factory:  Maywood,  N.  J. 


Unique  in  design  and  attractively  modern  in  decoration  is  the  auditorium,  above,  of  the  Radio- 
Centro  Theatre,  Havana,  Cuba.  House  is  owned  by  Mestre  Brothers,  operated  by  Warners. 


Novel  Designs  Feature  W.  E.'s 
New  Export  Sound  Systems 


Westrex  Corporation,  Western  Electric 
Company's  foreign  motion  picture  equip- 
ment and  service  subsidiary,  has  brought 
out  new  theatre  sound  systems  embodying 
a  number  of  features  unique  in  the  the- 
atre industry,  according  to  Westrex  Vice 
President  E.  S.  Gregg. 

The  soundhead  retains  the  high-quality 
advantages  of  the  model  introduced  by 
Westrex  in  1945,  but  the  photocell-and- 
preamplifier  assembly  is  now  of  plug-in 
design  for  instant  replacement  in  case  of 
any  trouble. 

Voltage  amplifiers  are  now  integral  units 
that  fit  into  the  chassis  of  each  size  power 
amplifier,  and  can  be  inserted  or  replaced 
within  a  minute's  time.  The  power  ampli- 
ers  have  double  doors  at  the  rear,  reduc- 
ing the  amount  of  space  needed  for  ac- 
cessibility; and  have  white-enamel,  elec- 
trically lit  interiors  to  facilitate  servicing. 
Electrolytic  condensers  in  rectifiers  and 
amplifiers  are  of  the  plug-in-  type,  in- 
stantly replaceable. 

Monitor  amplifiers  are  separate  units  de- 
signed to  operate  hearing  aids  or  auxiliary 
speakers  in  addition  to  the  monitor  speak- 
er. 

A  control  panel  distributes  and  fuses  line 
power  to  each  amplifier. 


Speakers  are  the  new  Western  Electric 
theatre  models  described  in  STR  for  No- 
vember 8,  1947,  Page  E-26. 

The  new  systems  are  available  with 
power  amplifiers  of  15,  40,  50  or  100-watt 
rating;  having  rated  harmonic  distortion 
of  only  one  per  cent  above  1,000  cycles. 


Council  Issues  New  Standards 
For  Theatre  Sound  Equipment 

The  Motion  Picture  Research  Council, 
Inc.,  formerly  the  Academy  Ressarch 
Council,  has  issued  a  new  edition  of  their 
well-known  bulletin:  "Standard  Charac- 
teristics for  Theatre  Sound  Systems." 

The  bulle;in  sets  forth  recommended 
standards  for  sound  power  for  theatres  of 
different  size;  for  distortion  tolerance; 
for  screen  transmission,  and  for  amplifier 
response  curves  according  to  the  type  of 
speaker  system  in  use.  Previous  recom- 
mendations, published  by  the  Research 
Council  in  1938  and  1940,  are  revised  in 
the  new  bulletin,  but  the  revisions  are 
not  expensive.  One  change  of  particular 
interest  to  operators  of  smaller  theatres, 
is  that  no  auditorium  however  small 
should  have  less  than  15  watts  of  sound 
power. 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-17 


Council  on  Seating 

(Continued  from  Page  E-5) 
last  discussed,  toward  foam  rubber  above 
springs,  rather  than  either  rubber  cush- 
ions alone,  or  conventional  springs-and- 
padding.  One  Councilor  notes,  however, 
that  while  he  prefers  foam  rubber  up- 
holstery he  does  not  find  it  readily  avail- 
able, even  now. 

In  the  matter  of  frequency  of  inspection 
of  chairs,  the  Council  members  have  de- 
veloped even  more  drastic  views  than  they 
held  in  1946.  Then  a  majority  favored 
daily  inspection,  but  a  minority  still  felt 
that  a  check-up  weekly  or  twice  weekly 
might  be  enough.  There  is  no  such  mi- 
nority today.  With  a  single  exception,  all 
members  participating  in  the  current 
meeting  insist  on  daily  inspection  of 
chairs;  and  even  that  one  member  also 
approves,  but  merely  qualifies  his  en- 
dorsement by  adding:  "if  you  have  the 
help";  while  still  another  member  now 
believes  in  two  inspections  a  day — night 
and  morning. 

"Daily  inspection  is  more  important 
than  ever." 

"Seat  inspection  is  very  important  and 
should  be  made  every  day." 

"When  the  theatre  closes  at  night,  and 
a  double-check  before  it  opens  in  the 
morning." 

"If  not  in  any  other  way,  at  least  by 
janitors  in  their  daily  duties." 

"At  least  for  loose  seats,  which  the 
cleaning  staff  can  find  each  day.  Loose- 
ness is  the  cause  of  most  seating  troubles." 

There  was  no  dissent  whatever. 

It  may  Be  noted  that  the  practical  the- 
atremen  who  compose  the  membership  of 
the  Council  are  more  insistent  in  this  mat- 
ter of  chair  inspection  than  even  the 
manufacturers  of  seating,  for  a  number 
of  the  latter  (see  Page  E-8  of  this  issue) 
consider  that  a  weekly  inspection  may 
be  adequate. 


Maintaining  Chairs 

(Continued  from  Page  E-1) 
brush.  Rub  against  the  pile.  Remove 
suds  with  a  clean,  damp  cloth,  sponge  or 
bnish.  Wipe  or  brush  the  surface  several 
times  in  the  direction  of  the  pile.  Brush 
the  upholstery  thoroughly  with  a  whisk 
broom  while  it  is  still  damp.  Brush  pile 
again  when  it  is  dry  (to  restore  nap). 

"We  suggest  rinsing  with  clean  water, 
although  any  Bubble  Cleaner  remaining 
in  the  fabric  will  not  harm  it  in  any  way. 

"An  additional  feature  of  Bubble  Clean- 
er is  that  it  contains  a  moth-proofing 
chemical  which  makes  it  more  efifective 
than  plain  soap  suds. 

"After  long  service  the  pile  of  Mohair 
Velvet  may  become  slightly  flattened. 
When  this  condition  exists,  it  is  compara- 
tively simple  to  restore  the  pile  again  by 
spreading  a  clean,  damp  cloth  over  the 
portion  that  is  pressed  down  and  passing 
a  hot  flat  iron  over  it  lightly.  The  steam 
driven  into  the  fibres  will  cause  them  to 
assume  their  natural  position. 

"Another  method  we  recommend  is  to 
take  a  cloth  or  heavy  towel,  drench  it  in 
hot  water,  wring  it  well,  and  apply  to  the 
flattened  pile.  Leave  the  cloth  or  towel 
in  place  for  as  long  as  possible.  If  the 
pile  has  been  pressed  down  heavily,  it 
may  be  necessary  to  repeat  this  process 
two  or  three  times. 


■"Whichever  of  the  above  methods  are 
used,  brush  against  pile  thoroughly  with 
a  whisk  broom  while  the  fabric  is  still 
damp.  Brush  again  with  the  pile  after 
the  fabric  has  dried." 

With  respect  to  plastic-type  upholstery, 
Griggs  Equipment  Company  reports: 
"Where  the  vinyl-resin  type  leatherettes 
are  used,  warm  water  and  one  of  the  new 
soap  powders  will  do  a  splendid  job.  Be 
sure  to  wipe  the  cushion  dry  after  wash- 
ing it." 

Removal  of  Stains 

Removing  stains  from  fabric  upholstery 
is  often  a  much  more  difficult  job,  in 
which  the  treatment  depends  largely  on 
the  nature  of  the  stain.  Cleaners  that  re- 
move one  kind  of  spot  will  "set"  another 
and  make  it  permanent.  For  example,  hot 
water  and  soap  should  never  be  used  on 
blood  stains. 

The  following  are  recommended  by 
manufacturers: 

For  Blood:  Clean,  cold  water.  If  this 
fails,  a  small  quantity  of  household  am- 
monia. 

For  Candy — other  than  chocolate:  Very 
hot  water,  or  Bubble  Cleaner. 

For  Chewing  Gum:  Moisten  with  carbon 


tetrachloride  and  work  of¥  the  fabric  with 
a  dull  knife. 

For  Chocolate:  Lukewarm  water  and 
Bubble  Cleaner.  Work  out  of  fabric  with 
a  dull  knife.  Wipe  ofiE  suds  if  used;  fol- 
low with  cold  water. 

For  Fruit:  Very  hot  water,  vigorously 
rubbed  in.  If  removal  is  not  complete, 
follow  with  carbon  tetrachloride  after 
cushion  has  dried. 

For  Grease:  Good  type  upholstery 
cleaner  or  shampoo.  Carbon  tetrachloride. 
Chloroform,  benzene,  ether.  Bubble 
Cleaner,  or  a  gasoline  free  from  all  adul- 
terants. 

For  Ice  Cream:  Same  treatment  as  for 
fruit  stains. 

For  Lipstick:  Chloroform  or  carbon  tet- 
rachloride. Press  repeatedly  with  clean 
blotters  until  blotter  no  longer  shows  a 
stain. 

For  Mildew:  Bubble  Cleaner  followed 
by  cold  water.  Do  not  neglect  mildew 
stains;  old  ones  may  be  irremovable. 

For  Paint,  Enamel  or  Lacquer  Stains: 

Make  a  cleaning  fluid  consisting  of  equal 
parts,  by  volume,  of  the  following:  dena- 
tured alcohol,  benzene,  acetone,  and  either 
butyl  or  amyl  acetate.  Saturate  the  stain 
(Continued  on  Page  E-18) 


I  N 

PRECISION 

PERFORMANCE 

DURABILITY 

NOT     IN  PRICE 

Projector  Parts 

are  easily,  quickly  installed  to  moke 
old  equipments  run  like  new.  See  your 
Independent  Theatre  Supply  Dealer. 


LaVezzi  Machine  Works 


4635     WEST     LAKE  STREET 


CHICAGO     44,  ILLINOIS 


New  Ideal  Theatre  Chairs 
/OE  HOnU^TEllX  has  it/ 


"Voice  of  Theatre  Speakers" 
/OE   HORNSTEIN  has  it! 


BLACK  LIGHT  PRODUCTS 


MANUFACTURERS  OF  FLUORESCENT  AND 
LUMINESCENT  PRODUCTS  AND  BLACK  II6HTS 


67  East  Lake  Street    Chicago  1;  III. 


E-18 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


1.  A.  Notes 

Nettys  of  the  Locals  and  Men  Who  Put  Shows  on  the  Screen 


imilf'iiilllllil.  .               'I  ~1HHMNHHK1 

B  A"* 

 i,  .Ff.UllRFPirniRF  .V  • 

Questions  to  the  cashier  or  doorman  are  eHminated  by  this  automatic  indicator,  which 
tells  patrons  at  a  glance  what's  running,  how  many  minutes  it's  been  on,  and  how  many 
minutes  until  the  next  part  of  the  show.  The  indicator  is  electrically  interlocked  with  the 
projection  equipment.  Inventor  is  Fred  A.  Erhard,  projectionist  at  Interstate's  EUanay 
Theatre,  El  Paso,  Texas,  and  member  of  lA  Local  No.  153.  He  holds  U.  S.,  Canadian 
and  Mexican  patents.   


International  President  Richard  F. 
Walsh  has  invited  members  of  Congress 
who  voted  in  favor  of  the  Taft-Hartley 
Act  to  attend  the  I.  A.  convention  which 
will  be  held  in  Cleveland  the  week  of 
August  16th,  "as  a  means  of  finding  out 
at  first  hand  whether  America  needs  more 
or  less  laor  legislation,"  according  to  an 
announcement  released  by  I.  A.  head- 
quarters in  New  York. 


Five  members  of  Local  No.  380,  Okla- 
homa City,  who  have  CAA  pilots'  licenses, 
have  formed  a  Flying  Club  open  only  to 
members  of  the  Local.  The  aerial  group 
is  being  organized  by  O.  H.  Woodard; 


its  other  charter  members  are  Cecil  Wills, 
Byron  Savage,  Harrold  Wortham  and 
Gordon  Wortham.  The  last-named  will 
be  instructor,  in  charge  of  future  student 
members. 


Brigadier  General  Julius  Klein,  a  mem- 
ber of  Local  No.  771,  New  York  City,  is 
now  commanding  general  of  the  109th 
Anti-aircraft  Artillery  Brigade,  Illinois 
National  Guard.  During  the  war.  Gen- 
eral Klein  commanded  troops  in  the  South 
Pacific  and  Philippine  campaigns. 


Local  No.  380,  Oklahoma  City,  has  start- 
ed a  new  cycle  of  free  shows  for  crippled 


children.  The  Local  supplies  the  projec- 
tionist and  portable  equipment;  film  com- 
panies loan  cartoons  and  comedies.  Cur- 
rent showings  are  held  in  the  auditorium 
of  a  grade  school  for  crippled  children. 
Local  No.  380  has  put  on  more  than  2,000 
such  shows  in  the  past  15  years. 


Correction:  The  banquet  and  dance 
staged  on  April  9th  by  Local  No.  510 
(Fargo,  N.  D.  and  Moorhead,  Minn.)  was 
in  celebration  of  the  25th  anniversary  of 
the  services  of  E.  J.  McCannel  as  Secre- 
tary-Treasurer and  not  the  25th  anni- 
versary of  the  Local.  Local  No.  510  re- 
ceived its  charter  33  years  ago.  STR 
regrets  the  error. 


Everette  Mahaney  of  Local  No.  380, 
Oklahoma  City,  sent  an  SOS  to  the  city 
zoo  when  he  found  a  poisonous  Gila  mon- 
ster in  his  front  yard.  The  orange-and- 
black  visitor,  the  only  poisonous  lizard 
in  the  United  States,  is  now  at  a  taxider- 
mist's, being  stuffed. 


Local  No.  380,  Oklahoma  City,  has 
elected  Jess  Bollman  as  delegate  to  the 
I.  A.  Convention  at  Cleveland. 


Maintaining  Chairs 

{Continued  from  Page  £-17) 
with  this,  work  out  the  paint  with  a  dull 
knife.  Repeat  as  necessary.  When  cush- 
ion is  dry,  work  vigorously  with  cloth 
soaked  in  warm  soap  suds  or  Bubble 
Cleaner.   Rinse  with  cold  water. 

For  Shoe  Polis'h:  If  black  or  tan,  carbon 
tetrachloride.  If  white,  allow  to  dry  thor- 
oughly and  brush  vigorously  with  stiff 
brush.  Moisten  with  cold  water  and  re- 
peat brushing.  If  removal  is  still  not  com- 
plete, allow  stain  to  dry  thoroughly  and 
follow  with  carbon  tetrachloride. 

For  Tar:  Chloroform,  benzene,  carbon 
tetrachloride,  or  a  gasoline  free  from  all 
adulterants. 

For  Urine:  Warm  soap  suds  or  Bubble 
Cleaner,  followed,  if  necessary,  by  weak 
solution  of  household  ammonia. 

For  Water  Spots:  Sponge  entire  area 
with  cold  water.  When  dry,  work  out  any 
spots  remaining  with  carbon  terachloride. 

For  Wine  or  Liquor:  Same  treatment  as 
for  fruit  stains. 

A  few  obvious  precautions  should  per- 
haps be  mentioned.  Some  of  these  agents 
might  affect  the  dyes  in  the  upholstery, 
depending  on  the  nature  of  the  dye  and 
of  the  cleaning  agent.  Discoloration  can 
be  avoided  by  trying  the  agent  first  on  a 
small,  hidden  part  of  the  fabric. 

Again,  if  the  fabric  contains  any  plastic 
— as,  for  example,  a  combination  of  wool 
and  plastic  fibres,  which  is  increasing  in 
popularity — some  of  these  agents  may 
ruin  it  by  dissolving  the  plastic.  The 
obvious  precaution  remains  the  same — 
before  using  the  agent,  make  a  small- 
scale  test  on  a  hidden  part  where  dam- 
age will  do  no  important  harm. 

Finally,  precautions  are  necessary  in 
applying  cleaning  fluids  to  avoid  leav- 
ing a  "ring."  Recommended  procedure  is 
to  begin  by  rubbing  lightly  around  outside 
of  the  spot,  and  work  inward  toward  its 
center. 

Inspection  and  cleaning  constitute  only 
two  of  the  three  processes  involved  in 
maintaining  seating.    The  third  is  repair 
(Continued  on  Page  E-21) 


H.  C.  Arthur,  Jr. 

president, 
Fanchon  &  Marco, 
says : 


"DO  YOU  WAIT  UNTIL  YOUR  CAR  BREAKS  DOWN?" 


"It  does  not  make  any  difference 
whether  you  are  running  a  motion 
picture  theatre  or  you  are  taking 
care  of  your  own  automobile.  There 
alee  two  ways  to  do  it.  You  can 
let  your  car  run  until  it  breaks 
down  on  some  important  trip  caus- 
ing extreme  discomfort  to  your 
guests  who  are  with  you  and  caus- 
ing extreme  embarrassment  to  you 
or  you  can  keep  it  serviced  and 
save  money  in  ultimate  repairs 
and  replacements  as  well  as  wear 
and  tear  on  your  nerves  and  on 
those  of  your  guests. 

««You  can  run  your  projection 
equipment  on  the  same  principle 
until  it  breaks  down.  Whether  it 
is  your  car  or  your  theatre  equip- 
ment, when  it  does  break  down, 
you  will  wish  you  had  had  a 
regular  efficient  service  that  would 
have  saved  you  all  of  the  trouble 
and  ultimately  the  greater  expense. 

"Altec's  service  is  assurance  against 
breakdown.  It  saves  against  a 


larger  expense  in  the  long  run  for 
repairs  and  replacements  and  it 
saves  your  patrons  annoyance  and 
discomfort;  both  ultimately  affect 
your  P.  &  L.  To  maintain  the 
goodwill  of  your  patrons  and  their 
regular  attendance  at  your  thea- 
tre, don't  let  your  equipment  break 
down.  That  is  my  advice.  Altec 
will  help  you  follow  it." 


Altec  Service,  known  for  its  serv- 
ice "over  and  above  the  contract" 
is  a  vital  ingredient  of  your  thea- 
tre's ability  to  meet  successfully 
the  competition  of  other  forms  of 
entertainment.  An  Altec  Service 
contract  is  the  soundest  long 
term  investment  an  exhibitor  can 
make  today. 


MM 


161  Sixth  Avenue 
New  York  13,  N.  X. 


THE  REliVICE  ORGANIZATION  OF  THE  MOTION  PICTURE  INDUSTRY 


t 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-19 


Building  Cost  Breakdown 

(Continued  from  Page  E-13) 

one-third  of  the  total  expense  of  the 
project. 

The  Council  did  not  go  into  the  costs  of 
projection  room  equipment,  or  of  chairs, 
carpets  and  the  like.  As  one  member  puts 
it:  "Seats,  projection  equipment,  exterior 
landscaping,  carpet,  light  bulbs,  furniture, 
ticket  machine  and  rubber  mats  are  al- 
ways furnished  by  the  owner,  on  our 
projects."  More  permanent  fittings,  how- 
ever, including  plumbing,  heating  and 
ventilating  equipment,  and  electrical  wir- 
ing and  fixtures,  fall  within  the  province 
of  the  architect,  and  on  these  matters  the 
members  offer  definite  estimates. 

It  is  inevitable  that  the  cost  of  air  con- 
ditioning will  vary  enormously  with  cli- 
matic location,  ranging  as  low  as  four  per 
cent  in  dry  Northern  regions,  while  on 
the  other  hand,  in  some  cases,  where  a 
deep  well  is  required  for  cooling,  the 
well  alone  may  add  over  three  per  cent 
to  the  overall  expense  of  the  theatre. 
In  general,  however,  there  is  good  agree- 
ment on  from  12  to  15  per  cent  of  the 
total  as  the  price  of  air  conditioning. 

The  cost  of  heating  are  more  constant; 
figures  given  range  from  4  to  7  per  cent. 

Disregarding  extreme  costs  for  air  con- 
ditioning, which  obviously  represent  spe- 
cial cases,  and  taking  an  average  of  the 
median  figures,  it  appears  from  the  esti- 
mates of  the  Council  members  that  air 
conditioning  equipment  without  provision 
for  heating  costs  13.5  per  cent  of  the  total 
expense  of  building  the  theatre,  and  with 
heating  provisions  14.3  per  cent.  The 
difference,  0.8  per  cent,  can  be  contrasted 
with  the  4  to  7  per  cent  required  for  a 
separate  heating  system. 

The  large  majority  of  the  members 
who  estimate  the  relative  cost  of  a  the- 
atre's plumbing,  put  this  item  at  from  3 
to  5  per  cent.  Electrical  wiring  and  fix- 
tures are  more  variable — possibly  because 
of  ornamental  differences — and  run  be- 
tween 4  and  10  per  cent. 

Other  estimates  given  by  one  member 
or  another  include  marquee  and  simple 
name  sign,  6  per  cent,  and  miscellaneous 
items,  2  per  cent. 

Summing  up,  the  following  tabulation 
of  average  costs  can  be  presented,  if  the 
reader  will  keep  in  mind  that  the  archi- 
tect members  emphasize  and  re-emphasize 
that  these  figures,  in  spite  of  their  high 
level  of  agreement,  are  only  averages,  and 
always  subject  to  great  variation  in  indi- 
vidual instances: 

Foundation    7-10% 

Steel  frame    6-20% 

Outer  walls   10-20% 

Roof  and  roofing   5-6% 

Interior  finishing   20-25% 

Air  conditioning   12-15% 

Heating  (alone)    4-7% 

Plumbing   3-5% 

Electrical  wiring,  etc   4-10% 

The  above  figures  represent  either  ma- 
jority opinion,  or  estimates  on  which 
there  is  good  agreement  although  falling 
short  of  an  absolute  majority  of  all  the 
estimates  offered.  They  omit  extreme 
highs  or  lows  obviously  based  on  geogra- 
phy or  other  special  conditions — except  in 
the  case  of  the  steel  frame  where  they 
represent  the  full  range  of  relative  costs 
over  the  whole  United  States. 


Especially  engineered  tools  clean  everything. 
A  spotlight  attached  to  the  handle  provides 
illumination  for  dark  places,  saves  house  lights. 
The  Super  Blower  attachment  boosts  boxes  and 
other  debris  to  the  front  of  the  house  for  easy 
disposal.  The  Hi-up  Tube  enables  the  operator 
to  clean  walls  and  frescoes  twenty  feet  over  his 
normal  reach.  The  Super  Screen  Brush  cleans 
the  screen. 


No  Attradion  Is  Worth  The  Price 
If  Your  Theatre  Is  Dirty 

You  can't  expect  people  to  enjoy  your  presentation  if  a 
trip  to  your  theatre  means  soiled  clothing. 

Why  risk  loss  of  patronage  and  deterioration  of 
furnishings  when  a  Super  makes  it  so  easy  to 
keep  your  theatre  really  clean. 

Light-colored  clothes  and  shoes  are  easily 
soiled  and  even  ruined  in  a  poorly 
cleaned   house.     Air  Conditioning 
blows  dirt  about  and  pollutes  the 
air,  spreading  infections.  Don't 
take  these  risks  to  your  pa- 
tronage when  you  can  eco- 
nomically avoid  it  with  a 
Super.  Ask  your  supply 
dealer  about  the  5-day 
trial. 


National  Super  Service  Company,  Inc. 

1951  N.  13th  St.,  Toredo  2,  Ohio 

National  Super  Service  Co.  of  Canada 

Toronto,  Ont.  Vancouver,  B.  C. 


^  YOUR  ASSURANCE  OF  THE  BEST!  ^ 


WENZEL 

"Smooth-Running" 

PROJECTOR 

You  aie  assured  of  "Smooth-Running"  periorm- 
once  with  the  Wenzel  time-proven  projector. 
Use  Wenzel's  precision  replacement  parts  .  .  . 
and  your  present  equipment  will  do  a  smoother 
running  job. 

Write  for  Folder  No.  WC-19  on  PRO-4  Projector  Mechanism 


WENZEL  PROJECTOR  COMPANY 


2iO>-l9  S.  iiote  Street 


Chicago  16,  III.  / 



/  CHECK 

WITH  S.  0.  S.  BEFORE 
YOU  BUY  EQUIPMENT 

A  3c  Stamp  May  Save  You 
Many  Dollars  _  there's  an 

S.OS.  catalog  or  bulletin  on  every- 
thing from  amplifiers  and  booth  equip- 
ment to  Zephyr  coolaire  blowers — all 
at  worthwhile  savings,  too! 

DRIVE-IN  SPECIAL  to  Aug.  1st 

STORMPROOF  IN-CAR-DUAL  SPEAKERS  with 
junction  box  and  transformer,  all  for  $14.95  (after 
this  date,  they'll  be  $19.95,  so  order  now! 

SPECIAL  ^14.95 

COME  TO  NEW  YORK— VISIT  S.O.S.  and  you'll 
make  your  expenses  PLUS,  in  the  money  saved 
buying  here.  Besides,  you'll  have  the  time  of 
your  life! 

S.  0.  S.  CINEMA  SUPPLY  CORP. 

Occupying  entire  building 
602  WEST  52nd  STREET  —  NEW  YORK  19 


ADOLPH  FARKAS— Part  Owner 
and  General  Manager,  Lyric  and 
Rialto  Theatres,  Johnstown,  Penna. 
— writes: 

"RCA  Service  keeps  our  sound 
in  peak  of  condition  at  all 
times.  We  recommend  RCA 
Service  very  highly." 

To  get  the  benefits  of  RCA  Service 
—write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  New  Jersey. 


f-20 


SHOWMEN'S  TRADE  REVIEW,  July  17.  1948 


H.  V.  (ROTUS)  HARVEY— Part- 
ner   of    Westland    Theatres  (18 
Theatres),   San    Francisco,  Calif.; 
also  President  of  PCCITO— says: 
"Years  of  experience  have 
proven  that  sound  service  is 
a  must.  RCA  Service  has 
proven  most  satisfactory." 
To  get  the  benefits  of  RCA  Service 
—write:  RCA  SERVICE  COMPANY 
INC.,  Radio  Corporation  of  America, 
Camden,  New  Jersey. 


R  E  C  T  I  F  I  E 

For  Every  Size  Theatre 


FOREST  Ml-G.  CORP.,  9-11  W.  Park  St.,  Newark  2,  N.J. 


The  New 

S  T  A  B   I   L  A  R  C 

Motor  Generators 

The  last  word  in  modern  generator  aiioearanc  an-l  esue- 
cially    adaptable    for    use    in'  URIVE-IN  THEATRES. 

AUTOMATIC  DEVICES  CO.  - 

1035  Linden  Street  Allentown,  Pa. 


IDEAL  SEATING  COMPANY  of  GRAND  RAPIDS 


e>pt\ 

AND  TRAIKSi 


^  Silent  '  Smooth  •  Avfomafic^ 
~  FREE  CATAtOG  4 

VALLEN,  INC.  AKRON,  OHIO 


VIorW'slinest 
theatre  chairs 


AMERICAN 

Dodiform 

Restful\  Chairs 


American  Seating  Company  •  Grand  Rapids  2,  Michigan 


Now  Specializingy 
in  Refreshment 
Concessions  for 


DRIVE-IN  THEATRESy 

SPORTSERViCE,  inc.  Jacobs  bros. 
[HURST  BLDG.  BUFFALO,  N.  Y- 


J 


MAINTENANCE 

Checking-  Guide 


□  JULY  19. — Do  you  have  exit  areas  and 
alleys  checked  regularly  for  rubbish,  parked 
automobiles  or  trucks,  and  other  possible 
obstacles  to  safety  in  emergencies? 

□  JULY  20. — Do  you  periodically  inspect 
the  air  intake  screens  for  tightness;  have  the 
accumulated  bugs  brushed  off  and  the  screens 
washed  with  kerosene? 

□  JULY  21. — Are  you  certain  that  your 
routine  insures  that  the  condenser  water  of 
the  cooling  system  will  be  changed  as  often 
as  necessary? 

□  JULY  22. — Do  not  let  untidiness  of  staff 
uniforms  give  patrons  an  unfavorable  im- 
pression of  your  theatre.  Insist  on  neatness, 
held  frequent  staff  inspections. 

□  JULY  23. — Have  you  made  arrangements 
for  periodic  inspection  of  all  ladders,  and 
prompt  replacement  of  faulty  rungs  or  hinges 
to  avoid  employe  accidents? 

□  JULY  24.— Is  your  sound  WATCHED 
at  all  times —  is  the  projection  room  signalled 
promptly  to  raisf  or  lower  volume  when  the 
size  of  the  audiehce  changes? 

□  JULY  25. — Are  the  gay  summer  trim- 
mings of  your  theatre  beginning  to  look 
dingy?  If  you  don't  want  to  have  them  reno- 
vated, take  them  down. 

□  JULY  26.— Has  your  staff  become  a  lit- 
tle slack  about  FREQUENT  check  of  wet 
and  dry  bulb  thermometers?  Setting  up  a 
rigid  routine  for  this  may  help. 

□  JULY  27. — Time  to  recheck  the  appear- 
ance of  brass  work  around  the  theatre?  Kick 
plates,  door  hardware,  handrails,  plumbing 
should  always  present  a  bright  appearance. 

□  JULY  28. — Summer  is  only  half  over — 
be  sure  cooling  system  motors,  belts,  bear- 
ings and  filters  are  still  maintained  at  the 
peak  of  their  efficiency. 

□  JULY  29. — Time  to  re-inspect  the  air 
washing  tower  for  leaks  that  may  be  spread- 
ing rust  on  its  structure  and  on  the  roof  and 
gutters. 

□  JULY  30. — If  a  thunderstorm  should  cut 
off  all  power,  will  you  face  a  panic  for  lack  of 
emergency  lighting?  Emergency  equipment 
is  inexpensive. 

□  JULY  31. — Time  to  check  the  screen 
again  for  discoloration  and  soil?  Pin  on  piece 
of  origihal  material  or  white  paper,  have 
projectionists  project  white  light. 

□  AUG.  1. — Keep  your  "black  light"  deco- 
rative surfaces  and  designs  clean  at  all  times; 
do  not  let  them  lose  their  original  appeal 
because  of  dust. 


□  AUG.  2. — Do  you  have  microphone  and 
other  sound  equipment  used  for  live  enter- 
tainment checked  regularly;  precautionary 
repairs  made  promptly  as  needed? 

□  AUG.  3. — Are  you  exposed  to  fire  hazard 
because  of  carelessness  in  adjoining  prem- 
ises? Talk  to  your  neighbors  about  it;  they 
may  be  less  fire-conscjous  than  yourself. 

□  AUG.  4. — Days  are  beginning  to  shorten 
again;  dusk  comes  earlier.  Have  you  read- 
justed your  outdoor  lighting  schedule  for 
earlier  illumination  of  facade  and  marquee? 

□  AUG.  5. — Are  your  employes  wasteful 
of  air  conditioningf  efficiency  by  letting  doors 
stand  open,  or  holding  them  open  too  long, 
or  leaving  windows  open? 

□  AUG.  6. — Check  all  plumbing  fixtures  in 
the  theatre  to  make  sure  none  drains  slug- 
gishly. Don't  delay  needed  repairs  until  pipes 
become  seriously  clogged. 

□  Aug.  7. — Does  your  maintenance  routine 
assure  that  door  stop  devices  are  inspected 
and  oiled  as  often  as  they  should  be;  glycer- 
ine added  promptly  as  needed? 

□  AUG.  8. — Is  your  popcorn  machine  kept 
sparkling,  immaculate  and  odorless  at  all 
times,  even  under  rush  conditions?  It  is  sell- 
ing a  FOOD  PRODUCT. 

□  AUG.  9. — Time  to  wash  the  plastic  up- 
holstery again?  Soap  and  water  is  usually 
recommended;  a  thin  coating  of  wax  after- 
ward will  help  protect  the  surfaces. 

□  AUG.  10. — Does  your  staff  keep  alert  for 
vermin  in  seats  and  carpets?  Many  theatres 
find  daily  spraying  is  a  necessity  at  this  sea- 
son of  the  year. 

□  AUG.  11. — Is  there  a  damp  area  under 
your  theatre?  If  so,  air  the  house  thoroughly 
on  dry  mornings  to  avoid  wood  rot  and  its 
resulting  odor. 

□  AUG.  12. — If  your  theatre  has  an  art 
shop,  do  you  occasionally  take  care  to  stress 
re-use  of  cardboard  and  wood  scrim  to  mini- 
mize waste? 

□  AUG.  13. — What  about  sound  and  pro- 
jection faults  that  occur  when  you  are  not  in 
the  theatre?  Has  a  staff  member  been  in- 
structed to  report  all  such  occurrences. 

□  AUG.  14. — Inspect,  personally,  to  make 
sure  projection  room  door  is  kept  scrupu- 
lously UNlocked  during  all  operating  hours 
— that  men  can't  be  locked  in  with  a '  fire. 

□  AUG.  15. — Does  your  own  office  set  the 
example  of  a  high  standard  of  order  and 

idiness  that  will  inspire  better  housekeeping 
by  all  members  of  the  staff? 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 

Maintaining  Chairs 

(Continued  from  Page  E-18) 

of  damage.  In  this  matter,  very  few  gen- 
eral rules  can  be  laid  down,  since  chairs 
differ  in  design  and  construction,  and  in 
materials. 

It  is  obvious  that  small  cuts  in  uphol- 
stery fabric  should  be  patched  immedi- 
ately, before  they  grow  larger.  Seats  with 
very  bad  cuts  should  have  covers  replaced 
immediately.  An  adequate  stock  of  up- 
holstery materials  should  be  kept  on  hand 
for  this  purpose.  Manufacturers  report 
that  many  theatre  owners  order  a  supply 
of  extra  covers  when  they  buy  new  chairs, 
to  make  absolutely  certain  of  having  the 
right  colors  and  patterns  on  hand  later, 
when  they  are  needed. 

With  respect  to  chairs  with  plywood 
seats  or  backs,  one  maker  recommends 
that:  "the  bolts  be  cut  off  closely  against 
the  steel  parts  of  the  chairs  and  braded 
or  headed  up  by  using  a  back-up  hammer 
on  the  old  head  and  a  small  hammer  to 
brad  or  head  up  the  bolt.  This  will  save 
a  tremendous  amount  of  trouble  and  grief 
as  the  years  go  on." 

Other  repair  and  replacement  processes 
cannot  be  described  here  in  detail  because 
they  vary  so  enormously  according  to  the 
make  and  type  of  chair  used.  The  illus- 
trations accompanying  this  article  depict 
the  method  of  replacing  seat  covers  on 
a  popular  model  of  Heywood-Wakefield 
chair.  The  same  method,  of  course,  does 
not  apply  to  products  of  other  manufac- 
turers; for  details  of  this  kind  each  the- 
atreman  must  seek  specific  instructions 
from  the  manufacturer  or  supplier  of  his 
seating. 


Comfort  in  Seating 

(Continued  from  Page  E-6) 

portrayed  embodies  in  addition  upholstery 
designed  for  a  carefully  calculated  com- 
bination of  yielding  softness  but  firm  sup- 
port. The  back,  which  is  exceptionally 
high,,  is  spring-cushioned.  Seat  toppers 
are  foam  rubber.  And  the  arm  rests  are 
padded  in  foam  rubber.  This  particular 
chair  is  one  of  a  number  of  luxurious, 
up  to  date  models  in  the  Bodiform  1948 
line. 

Kfoehler  Manufacturing  Company  is 
represented  in  the  present  1948  seating 
display  by  the  Model  ^llOVa  Push  Back 
chair;  but  Kroehler  this  year  has  also  de- 
veloped a  new  spring  back  chair  and  an 
ultra  de  luxe  high  back  loge  chair.  These 
latter  are  still  so  new  that  photographs 
and  detailed  information  are  not  available 
at  the  time  of  going  to  press. 

The  same  is  true  of  the  latest  1948  prod- 
uct of  Griggs  Equipment  Company  which 
is  about  to  be  put  into  production.  Prog- 
ress, in  other  words,  is  still  going  on. 
These  very  latest  models  will  be  pictured 
and  reported  in  full  in  future  issues  of 
STR. 

Irwin  Seating  Company's  1948  "Comet" 
features  adjustable  backs  that  can  be 
varied  in  pitch  for  seating  comfort  and 
passing  comfort;  automatic  three-quarter 
fold  seat  lifting  mechanism  that  contrib- 
utes further  to  passing  comfort;  smooth 
curved  surfaces  and  complete  enclosure  of 
all  working  parts,  bolts  and  screws;  and 
a  re-designed  contour  for  maximum  seat- 
ing enjoyment. 


Manley  Throws  a  Party 


Highlight  of  the  convention  of  the  The- 
atre Owners  of  North  and  South  Carolina, 
held  at  Myrtle  Beach,  South  Carolina,  on 
June  20th  to  22nd,  was  the  cocktail  party 
given  by  Manley,  Incorporated,  manufac- 
turers of  popcorn  machines.  Here  seen, 
from  left  to  right,  are  Ben  Strozier  of  Rock 
Hill,  North  Carolina,  director  of  T.O.N.C.  & 
S.C.;  Manley  Popcorn  Girl;  Hank  Hearn 
of  Atlanta,  director  of  T.O.N.C,  and  Frank 
St.  Claire,  Manley  District  Manager  for  the 
Carolinas. 


E-21 

Value  of  Insulation 

(Continued  from  Page  E-14) 

Furthermore,  a  small  theatre  can  finance 
the  job  under  FHA,  paying  10  percent 
down. 

Since  the  saving  on  electrical  costs  alone 
has  been  shown  to  approximate  $180  a 
year,  the  theatre,  by  paying  $50-$70  down, 
can  save  enough  on  electricity  to  more 
than  cover  interest  and  amortization  of 
the  loan,  plus  the  saving  of  $3,750  on  the 
cost  of  the  air  conditioning  system,  plus 
the  further  saving  in  winter  fuel  already 
indicated. 

But  all  of  the  above  figures,  as  every 
reader  has  already  noted,  are  somewhat 
arbitrary,  and  taken  only  as  representing 
sample  conditions.  They  illustrate  the 
principle  that  insulation  results  in  ex- 
tremely important  economies.  The  exact 
economy  must  be  figured  individually  for 
each  theatre.  Depending  on  location,  some 
theatres  will  have  a  longer  cooling  season 
than  100  days  and  a  correspondingly 
shorter  heating  season,  or  vice  versa.  De- 
pending on  location,  some  theatres  will 
pay  more  or  less  than  3  cents  a  kilowatt 
hour  for  electricity.  The  reduction  in  leak- 
age through  the  roof  resulting  from  insu- 
lating it  may  be  more  than  24  Btu.  per 
hour  in  the  case  of  some  roofs,  and  less  in 
the  case  of  others.  Finally,  the  figures 
given  above  assume  a  flat  roof  measuring 
only  50'xl00'  and  therefore  covering  only 
a  very  small  theatre.  For  a  roof  lOO'xlOO' 
the  total  heat  leakage  would  be  doubled, 
and  all  the  savings  noted  above  would  be 
double  the  figures  given,  and  so  on  for 
theatres  of  other  sizes. 


for  PROJECTION  ROOM 
ACCESSORIES  &  SUPPLIES 


4y 


★  FILM  SPLICERS  •  FILM  MARKERS 
FILM  CEMENT  •  FILM  CEMENT  APPLI- 
CATORS •  REWINDS  •  STEREOPTICANS 
WASTE  CANS  •  PROJECTIONISTS  STOOLS 
REWIND  TABLES  •  FILM  CABINETS  •  REELS 
CARBON  SAVERS  •  REEL  END  ALARMS 
UTILITY  BLOWERS  •  STEP-ON  CANS 
LENS  CLEANERS  •  BAK-LASH  ELIMINATORS 

Everyf/i/ng  for  f/ie  Projection  Room'* 
N  AT  I O  NAIL 


E-22 


SHOWMEN'S  TRADE  REVIt 


M.  J.  GORDON  — Supervisor, 
Allied  and  Ohio  Drive-In  Theatres 
located  in  Toledo,  Dayton  and 
Parma,  Ohio;  Pittsburgh,  Pa. — says: 
"We  feel  regular  RCA  Service  is 
an  important  factor  in  giving 
our  Drive-In  customers  con- 
tinuous high  quality  sound." 
To  get  the  benefits  of  RCA  Service 
—write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  New  Jersey. 


Am  CD  "THIRD  DIMENSION" 
HULlII  MULTIPLE  SIZE 
SILHOUETTE  LETTERS 

and  Exclusive 
HBMOVA-PANEL"  Glass-in-Frame  Units 
ADLER  SILHOUETTE  LETTER  CO. 

302  1  W,  36+h  St.,  Chicago    1451  B'way,  N.Y.Cjif.: 


Used  by  better  re- 
poir  »hops  in  all 
eountriea  of  the 
world. 


Replacement  parts  for  CENTURY 
Model  K  and  Simplex  type 
mechanisms — sold  to  all  serv- 
ice and  supply  stores. 


CENTURY  PROJECTOR  CORP. 

NEW  YORK,  N.Y. 


tEVIEW,  July  17,  1948 

Projectionists: 


□  JULY  19. — Remove  all  tubes,  examine 
prongs  and  socket  contacts  for  signs  of  poor 
contact  or  arcing.  Sandpaper  off  any  rough- 
ness, improve  contact  tension  as  needed. 

□  JULY  20.— Time  once  again  to  blow 
accumulated  dust  out  of  amplifiers,  rectifiers, 
motors,  generators,  etc.?  Use  a  bellows  or 
reversed  vacuum  cleaner. 

□  JULY  21. — If  your  projection  ports  have 
glass  soundproofing,  have  you  set  up  a  regu- 
lar schedule  for  cleaning  the  glass  to  make 
sure  it  is  always  immaculate? 

□  JULY  22. — Is  your  stock  of  fuses  com- 
plete? Are  all  fuse  boards  properly  marked 
with  the  sizes  needed,  to  avoid  any  chance  of 
over-fusing? 

□  JULY  23.— Have  you  formed  the  habit 
of  never  in  any  circumstances  allowing  tools 
or  anything  else  to  lie  on  the  sills  of  the  port 
safety  shutters? 

□  JULY  24. — Have  you  so  drilled  yourself 
in  handling  fire  or  other  emergency  that  if 
the  occasion  should  arise  you  would  do  the 
right  thing  automatically? 

□  JULY  25. — Do  you  make  a  personal 
cnecK  often  to  be  certain  the  projection  room 
door  is  never  locked  during  the  show — that 
you'll  never  be  locked  in  with  a  fire? 

□  JULY  26.— Using  a  portable  meter, 
cnecK  all  tubes  that  cannot  be  read  with 
built-in  meters;  replace  weak  or  defective 
ones  as  necessary. 

□  JULY  27. — Check  power  line  voltage  at 
2,  5,  7,  8,  9  and  11  P.M.  Report  to  the 
manager  any  variations  from  normal  greater 
than  plus  or  minus  three  per  cent. 


□  AUG.  2. — If  projection  room  floor  paint 
has  worn  through  and  concrete  dust  is  being 
scuffed  into  your  equipment,  ask  to  have  the 
floor  re-painted. 

□  AUG.  3. — Time  to  re-inventory  your  sup- 
ply of  projection  room  tools?  Make  sure  that 
EVERY  tool  that  might  be  needed  in  an 
emergency  is  on  hand. 

□  AUG.  4. — Are  all  your  arc  lamps  per- 
fectly vented,  to  keep  poisonous  arc  fumes 
out  of  the  projection  room  altogether? 
(There's  no  place  you  can  buy  new  lungs.) 

□  AUG.  5. — If  the  curtain  machine  is  part 
of  your  responsibility  have  you  set  up  a 
regular  schedule  for  inspecting,  lubricating 
and  servicing  it  at  reasonable  intervals? 

n  AUG.  6. — Examine  mirrors  in  all  lamp- 
houses,  including  spot  and  effect  machine 
lamps.  If  any  are  badly  pitted  order  replace- 
ments well  in  advance. 


□  AUG.  7. — Is  any  projection  room  equip- 
ment operating  at  more  than  the  allowable 
temperature  rise  these  hot  summer  days? 
Correct  cause  or  add  ventilation  as  necessary. 

□  AUG.  8. — Do  all  film  cabinet  doors  still 
close  tightly  and  perfectly?  Take  no  chances 
on  safety;  ask  for  needed  repairs  or  replace- 
ments without  delay. 

□  AUG.  9. — Is  the  projection  room  lighting 
such  that  it  interferes  with  your  critical  ex- 
amination of  screen  results?  Move  or  relamp 
lighting  fixtures  as  necessary. 

□  AUG.  10. — Are  you  compelled  to  run 
your  monitor  so  loud  it  creates  apparent  echo 
in  the  house?  Have  it  moved  to  where  you 
can  hear  it  at  low  volume. 


JACK  A.  DICHARRY —  Owner, 
Lincoln  Theatre,  New  Orleans,  La. 
— writes: 

"I've  used  RCA  equipment 
and   RCA   Service   for  18 
years  and  would  never  be 
without  it.  I've  never  had  a 
dark  house  or  made  a  refund . ' ' 
To  get  the  benefits  of  RCA  Service 
—write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  New  Jersey. 


Gulislan  Wilton  Theatre  Carpet 
/OE  HORNSTEJh   has  it! 


□  JULY  28.— Have  aU  your  fire  extin- 
guishers been  re-charged  as  required  on  the 
label?  Are  they  all  ready  for  instant  use  in 
any  emergency? 

□  JULY  29. — How  long  since  you  have 
checked  the  condition  of  the  screen?  Pin  on 
a  piece  of  the  same  material,  or  white  paper, 
and  project  white  light. 

□  JULY  30. — Examine  all  back-screen 
speaker  connections  to  make  sure  all  are 
still  tight  and  uncorroded;  check  all  back- 
screen  speaker  fuses  (if  any)  for  heating. 

□  JULY  31. — Time  to  re-examine  all  sol- 
dered connections  throughout  the  entire 
sound  equipment?  Carefully  re-solder  any 
that  appear  to  be  even  slightly  doubtful. 

□  AUG.  1. — Go  over  holding  nuts  of  all 
transformers  in  amplifiers  and  rectifiers, 
tightening  any  that  have  worked  loose.  Loose 
laminations  cause  hum  in  sound. 


11 


Cx 

cl 

H 

□  AUG.  11. — Putting  any  new  apparatus 
into  the  projection  room?  Why  not  sjjecify 
oversize  conduit  and  spare  pairs  to  minimize 
the  cost  of  the  next  change?  ,  , 

□  AUG.  12. — If  you  sometimes  forget  about 
inspecting  rectifiers  or  generators  located 
outside  the  projection  room,  why  not  set  up 
a  regular  schedule  for  such  inspections? 

□  AUG.  13. — Have  you  ordered  the  new 
splicing  cements  that  will  make  equally  good 
patches  on  standard  prints  and  on  the  new 
35-mm.  safety  films? 

□  AUG.  14. — Check  condition  of  all  pro- 
jection reels;  if  you  will  need  new  ones  soon 
order  them  well  in  advance.  Don't  risk  having 
to  run  on  shipping  reels. 

□  AUG.  15. — Is  the  projection  room  bulle- 
tin board  covered  with  obsolete  notices  that 
obscure  the  important  ones?  Clear  it  off; 
throw  away  all  dead  junk.  | 

■■■■  "M  ' 

<§e  rv  l.c  e  3  eat  u  re  4f 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


E-23 


SOLVE  YOUR  FLOOR 
MAINTENANCE  PROBLEM 


Vorlac 


BRAND 


THEATRE  FLOOR  ENAMEL 

UNPARALLELED  CONCRETE  FINISH! 

•  FIRE  RETARDANT       •  LONG  WEARING 
•  WASHABLE  ABRASION  RESISTANT  SURFACE 


MANUFACTURED  BY  •< 

THE  VORAC  COMPANY 

Rutherford,  N.  J. 


Dhtribufed  by 


ATIONAL 


T  .  H  E  A  T  R  E  .  SUPPLY 


Civision  of  National  •  Simplex  -  Bludworth.  in 


ADVERTISERS'  INDEX — Equipment  &  Maintenance  Section 


PROJECTION 
STANDARDS 

{Continued  jrom  Page  £-15) 
practical  to  do  so.   At  times  it  is  neces- 
sary to  go  to  more  than  12  degrees." 

"Keep  the  projection  angle  to  12  de- 
grees or  less  whenever  possible,  abso- 
lutely." 

"True,  but  it  does  depend  on  the  the- 
atre." 

"Twelve  degrees  or  less  is  desirable  but 
not  always  possible." 

Outright  dissent  was  voiced  by  only 
one  member,  who  thought  an  angle  of 
15  degrees  acceptable. 

The  members  participating  unanimous- 
ly approve  the  SMPE  standard  of  48 
inches  from  projection  room  floor  to  cen- 
ter of  lens,  except  as  it  may  vary  very 
slightly  according  to  the  projection  angle. 

They  are  almost  unanimous  in  finding 
the  recommended  dimensions  for  viewing 
ports  —  12"xl4"  —  satisfactory  in  practice. 
One  Councilor,  however,  comments:  "It 
is  a  good  size  for  an  observation  port,  but 
I  see  no  harm  in  deviating  slightly  from 
those  measurements."  And  another  adds: 
"Some  deviation  may  be  necessary  to 
provide  a  perfect  view  of  the  screen,  de- 
pending on  the  theatre." 

Similarly,  the  height  of  48  inches  from 
the  bottom  of  the  observation  port  to 
the  projection  room  floor,  recommended 
by  the  SMPE  Projection  Practice  Com- 
mittee as  far  back  as  1931,  is  found  satis- 
factory today  by  the  majority,  but  again 
with  minority  comment. 

"That  standard  was  determined  by  es- 
timating the  eye  height  of  a  projectionist 
of  average  size,  and  allowing  seven  inches 
both  above  and  below.  It  has  worked 
out  well  in  most  cases." 

"It  is  a  good  standard  in  general;  how- 
ever, I  do  often  depart  from  it  consider- 
ing projection  angle  and  other  building 
characteristics." 


Motiograph  Sees  Drive-In  Boom 

The  boom  in  drive-ins  will  require  the 
company  to  equip  at  least  100  open  air 
theatres  in  the  course  of  1948,  Fred  Mat- 
thews, President  of  Motiograph,  Inc.,  be- 
lieves. During  one  two-week  period 
alone  in  the  month  of  June  Motiograph 
received  orders  from  nine  drive-ins  with 
a  total  capacity  of  6,950  cars. 


HELPFUL  BOOKS 


The  1948  Edition  of  National  Fire  Codes 
(Volume  I)  has  been  issued  by  National 
Fire  Protection  Association  of  60  Battery- 
march  Street,  Boston.  This  is  the  volume 
that  deals  with  "flammable  liquids,  gases, 
chemicals  and  explosives,"  among  which 
motion  picture  film  is  included.  It  con- 
tains the  latest  standards,  including  a  few 
recent  amendments  not  previously  pub- 
lished, for  theatre  projection  rooms,  film 
vaults,  exchanges,  laboratories  and  studios, 
as  well  as  for  film  cabinets. 

The  same  volume  contain  the  latest 
standards  for  oil  heaters,  gas  heaters,  and 
mechanical  refrigeration  equipment. 

Theatremen  will  find  this  volume  valu- 
able as  a  check  upon  the  safety  conditions 
and  practices  in  their  own  theatres,  to  help 
assure  that  they  are  not  incurring  liabili- 
tie.s    The  orice  is  $4.00. 


Adler   Silhouette  Letter  Co   E-22 

30il  W.  36th  St.,  Chicago  32,  111. 

Altec    Service    Corp   E-18 

161  .Sixth  Ave.,  New  York.  X.  V. 

American  Popcorn  Co....   E-16 

Box  12,  .Sioux  City  6,  Iowa.  President:  How- 
ard C.  Smith.  Sales  Manager:  Stanley  .\. 
Thatcher.  Domestic  Sales:  Direct. 

American    Seating    Co..   E-20 

9th   and    Broadway,   Grand  Rapids   2,  Micli. 


Sales  Manager:  J.  M.  VerMeulen.  Domestic 
and  Foreign  Sales:  Direct  and  through  Xation- 


al  Theatre  Supply. 

Automatic     Devices     Co   E-20 

1033  Linden  St.,  AUentown,   Pa.  Export  Of- 
fice: 220  W.  42nd  St.,  New  York,  N.  Y. 

Black  Light  Products   E-17 

67  E.  Lake  St.,  Chicago  1,  111.  President:  J. 
Cornell  Richardson. 

Capitol   Stage  Lighting   Co   E-14 

527-529  West  45th  St.,  New  York  19,  .X.  Y. 

Century    Projector    Corp   E-22 


729  7th  .\ve..  New  York  19,  N.  Y.  Sales 
Manager:  L.  W.  Davee.  Domestic  Sales: 
Through   independent  dealers.   Foreign  Sales: 


Through  Westrex,  Inc.,  exclusively. 

F  &  Y   Building  Service   E-14 

328  E.  Town  St.,  Columbus  15,  O. 

Forest  Mfg.   Corp....   E-20 


34  Park  Place,  Newark,  N.  J.  President  and 
Sales  Manager:  J.  K.  Elderkin.  Domestic 
Sales:  Through  all  dealers.  Foreign  Sales: 
Through  appointed  dealers  and  export  outlets. 


General    Register    Corp   E-9 

36-20  33rd  St.,  Long  Island  City  1,  N.  Y. 
Sales  Manager:  W.  C.  Stober.  Domestic  Sales: 
Through  supply  dealers.  Foreign  Sales : 
Tlirough  export  dealers. 

Hornstein,  Joe,  Inc   E-17,  E-22 

630  9th  Ave.,  New  York.  N.  Y. 

Ideal    Seating    Co   E-20 

521  Ann  St.,  Grand  Rapids,  Mich. 

International   Projector   Corp  Back  Cover 

92  Gold  St.,  New  York,  N.  Y. 

LaVezzi  Machine  Works    E-17 

4635    W.    Lake    St.,    Chicago    44,    111.  Sales 


Manager:  Jake  Mitchell.  Domestic  Sales: 
Through  independent  and  RC.\  dealers  only. 
Foreign  Sales:  Through  dealers  only. 


Lorraine   Rubber  Engineering    Co   E-16 

286  Fifth  Ave.,  New  York.  N.  Y. 

Motiograph,  Inc   E-14 

4431  W.  Lake  St.,  Chicago.  111. 


National  Carbon  Co   E-11 

30  E.  42nd  St.,  New  York  17.  N.  Y.  Sales 
Manager:  D.  B.  Joy.  Domestiq  and  Foreign 
Sales :  Through  dealers. 

National  Super  Service  Co.,  Inc   E-19 

1951  N.  13th  St.,  Toledo  2,  O. 

National  Theatre  Supply  E-21,  E-23 

92  Gold  St.,  New  York,  N.  Y. 

Novelty  Scenic   Studios,   Inc   E-16 


32-34  W.  60th  St.,  New  York  23,  N.  Y 
President  and  Sales  Manager:  A.  J.  Kessler. 
Domestic  Sales:  Direct  and  through  dealers. 
Foreign  Sales:  Direct  and  through  dealers. 

RCA  Service  Corp  E-2,  E-19.  E-20.  E-22 

Front  and  Cooper  Sts.,  Camden.  N.  J. 

C.  F.  Simonin's  &  Sons,  Inc   E-12 

Tioga  &  Belgrade  Sts.,  Philadelphia  34.  Pa. 

S.O.S.  Cinema  Supply  Corp   E-19 

602  W.  52nd  St.,  New  York  18,  N.  Y. 
Vice-President  and  Sales  Manager:  O.  Light- 
stone.  Domestic  Sales:  Direct  and  through 
dealers  in  certain  territories.  Foreign  Sales: 
Direct  and   through  exclusive   dealers   in  cer- 


tain countries. 

Sportservice,  Inc   E-20 

Hurst  Bldg.,  Buffalo,  N.  Y. 

Strong  Elec.  Corp   E-4 


87  City  Park  i\ve.,  Toledo  2,  O.  Sales  Man- 
ager: Harold  E.  Brown.  Domestic  Sales: 
Through  independent  supply  dealers.  Foreign 
Sales :  Through  Strong  Elec.  Corp.  Export 
Dept.,  92  Gold  St.,  New  York,  N.  Y. 

Vallen,  Inc   E-20 

.■\kron,  O.  President:  E.  J.  Vallen.  Domestic 
Sales :  Through  dealers.  Foreign  Sales : 
Through  RCA  International  Division.  745 
5th  Ave..  New  ^York  22.  N.  Y. 

Vorac   Company    E-23 

Rutherford,   N.  J. 

Wagner  Sip:n   Service,   Inc   E-3 

216-218"  S.  Hoyne  Ave.,  Chicago  12.  111. 
President  and  Sales  Manager:  E.  Wagner. 
Domestic  and  Foreign  Sales:  Direct  at  list 
only,  and  through  designated  supply  companies 
and  marquee  manufacturers. 

Wenzel  Projector  Co   E-19 

2505-19  S.  State  St.,  Chicago  16,  111.  Sales 
Manager:  C.  J.  Williams.  Domestic  and  For- 
eign Sales:   Through  independent  dealer^. 

While  every  precaution  is  taken  to  insure  ac- 
curacy, we  cannot  guarantee  against  the  pos- 
sibihty  of  an  occasional  change  or  omissibn  in  the 
preparation  of  this  July  17,  1948,  index. 


E-24 


SHOWMEN'S  TRADE  REVIEW,  July  17,  1948 


Effective  Modern  Flame-Treatment 
Combats  the  Fire  Menace 

Modern  Chemicals  and  Methods  Both  Reduce  Chance  of  Fire  Starting 

And  Minimize  the  Damage  It  Can  Do 


The  risk  that  a  fire  will  start  can  be 
greatly  reduced — the  possibility  of  damage 
from  a  fire  that  does  start  can  be  reduced 
almost  to  nothing — by  use  of  flame-resist- 
ant wood  and  fabrics,  or  by  treating  fabrics 
already  in  use.  Wood  already  in  place 
cannot  be  treated,  but  lumber  suitably 
treated  is  available  and  can  be  used  in  all 
construction  or  remodeling. 

When  fire  retardation  is  properly  done, 
the  substance  treated  will  not  serve  as  fuel 
for  a  fire.  It  will  char  where  flame  touches 
it,  but  that  is  all.  The  flame  will  not  spread 
beyond  the  point  of  contact.  No  spark  sets 
a  treated  drape  on  fire.  It  cannot  do  any- 
thing except  char  the  drape  at  the  spot  it 
touches.  Treated  timbers  and  flooring  will 
not  burn  and  will  retain  a  large  percentage 
of  their  strength  as  structural  supports. 
Their  surfaces  will  char  if  exposed  to 
flame,  but  the  interior  of  the  board  or  beam 
usually  will  be  little  affected.  By  contrast, 
a  steel  beam,  unless  encased  in  concrete 
or  other  insulation,  may  be  softened  by  a 
hot  fire  and  lose  its  value  as  a  support. 

Flame  resistant  treatment  of  fabrics  re- 
lies for  its  effectiveness,  principally,  on 
either  or  both  of  two  different  chemical 
reactions  to  heat.  In  one  case,  the  sub- 
stance to  be -protected  is  impregnated  with 
a  chemical  which,  under  heat,  gives  off  a 
gas  that  smothers  the  blaze.  In  the  other 
case,  the  impregnating  chemical  melts 
when  heated  and  forms  a  protective  coat- 
ing over  the  fibres,  cutting  off  air  from 
them  in  that  way. 

Neither  type  of  treatment  prevents  char- 
ring, because  charring  is  a  simple  effect  of 
heat  that  would  take  place  just  as  well  in 
a  vacuum  where  there  was  no  air.  Fabrics, 


Flame-treated  cloth  will  char  but  not  burn 
and  will  not  spread  fire.  (Blue  gas  flame  is 
invisible  to  the  camera.) 


moreover,  are  not  always  prevented  from 
burning — they  may  burn,  as  said,  when 
exposed  to  flame  fed  by  some  other  fuel, 
but  they  will  not  burn  beyond  the  area 
which  that  flame  touches — will  not  support 
or  spread  a  fire. 

Fabrics  and  wood  are  treated  in  differ- 
ent ways.  Fabrics  can  be  sprayed,  the 
protective  solution  penetrating  the  fibres. 
This  will  not  serve  with  wood;  the  solu- 
tion must  be  forced  in  under  pressure. 
Consequently,  fabrics  can  be  treated  either 
in  the  theatre  or  mill;  but  wood  only  by 
those  experienced  in  wood  treatment  in 
specially  designed,  large  scale  equipment. 

One  material  used  for  treating  wood  is 
the  DuPont  Company's  "CZC" — ^short  for 
chromated  zinc  chloride.  This  product 
when  properly  applied  provides  protec- 
tion, the  manufacturer  asserts,  against  ter- 
mites, rot  and  fire. 

The  need  for  using  pressure  in  applying 
this  material  to  wood  will  readily  be  ap- 
preciated when  it  is  noted  that  Du  Pont 
chemists  insist  that  true  protection  cannot 
be  gained  unless  the  wood  is  impregnated 
with  three  to  four  pounds  of  "CZC"  per 
cubic  foot.  It  is  plain  that  no  such  quan- 
tities could  be  forced  into  wood  without 
pressure. 

"CZC"  is  a  fire  retardant  treatment  of 
the  type  that  acts  by  melting  under  heat 
and  forming  a  protective  coating  around 
the  wood  fibre. 

Eight  Practical  Rules 

Flameproof  Chemical  Company,  Inc.,  of 
New  York,  an  applicator  of  Du  Pont  mate- 
rials, suggests  the  following  procedure  for 
applying  Du  Pont  Fire  Retardants. 

1.  Make  sure  the  fabric  is  not  rayon  ace- 
tate, which  cannot  be  treated  with  this 
material.  If  there  is  any  doubt  apply  flame 
to  a  bit  of  the  fabric;  if  it  melts  and  fuses 
while  burning  it  is  rayon  acetate.  Any 
other  fabric  can  be  treated  with  Du  Pont 
Fire  Retardants. 

2.  For  each  100  square  feet  of  fabric  to 
be  treated,  make  a  solution  of  %  lb.  of  the 
Retardant  in  V2  gallon  of  warm  water. 

3.  Vacuum  or  brush  the  fabric  thor- 
oughly. 

4.  Using  a  power  spray  gun,  apply  a 
"fog"  of  very  light  mist  spray  from  a  dis- 
tance of  6  or  7  feet.  This  "breaks"  the  sur- 
face tension. 

5.  Follow  the  initial  "fog"  by  spraying 
from  side  to  side  at  a  distance  of  about 
3  feet.  Continue  this  until  the  fabric  is 
thoroughly  damp,  but  not  damp  enough  to 
drip. 

6.  In  treating  lined  drapes,  spray  both 
sides  with  the  same  procedures  listed 
above. 

7.  Let  the  fabric  dry. 

8.  Wash  out  the  spray  gun  with  plenty 
of  hot  water  to  avoid  corrosive  action  on 
the  metal. 

This  procedure  is  listed  here  so  the  the- 
atreman,  in  contracting  with  an  applicator, 


will  know  approximately  what  has  to  be 
done,  and  will  be  able  to  judge  the  prices 
asked  accordingly.  Experts  in  the  matter 
insist  that  the  theatre  should  not  try  to 
flame-treat  its  own  fabrics.  Entrust  it  to 
reliable  applicators  only,  they  say;  obtain 
guarantees  against  damage  to  fabrics  or 
dyes.  Also,  if  there  is  any  doubt  ,of  the 
reliability  of  the  applicator  the  work 
should  be  watched;  every  business  has  its 
little  handful  of  shady  characters  and  cases 
are  on  record  of  flrms  that  treated  only 
those  parts  of  the  curtain  they  thought 
the  Fire  Department  would  test,  and  so  on. 

Fabrics  for  drapes,  curtains,  chair  uphol- 
stery and  other  theatre  applications  are 
now  on  the  market  in  flame-treated  forms. 
In  some  of  these,  the  treatment  given  the 
fabric  at  the  factory  has  further  advan- 
ages  in  making  it  resistant  to  oil,  grease 
and  staining.  Such  fabrics  can  readily  be 
cleaned  with  soap  and  water,  or  even  with 
a  damp  cloth.  Flame-treating  chemicals 
applied  in  the  theatre,  on  the  other  hand, 
are  usually  of  types  soluble  in  water;  and 
fabrics  so  treated  cannot  be  washed,  al- 
though they  can  be  dry-cleaned. 

The  theatreman  needs  to  consult  his 
local  laws  and  regulations  with  respect  to 
flame-treatment.  In  New  York  City,  flame- 
treating  compounds  must  be  approved  by 
both  the  National  Board  of  Fire  Under- 
writers and  the  city  Fire  Department,  and 
it  is  compulsory  to  re-treat  fabrics  once 
each  year.  New  York  State  law  requires 
re-treatment  only  once  in  two  years.  Man- 
ufacturers and  applicators  of  flame-treat- 
ing chemicals  are  usually  able  to  advise 
the  theatreman  on  the  legal  requirements 
in  his  own  community. 


Professional  applicators  flame-treat  a  theatre 
curtain.  This  work,  experts  say,  should  not 
be  entrusted  to  amateurs. 


Feature  Booking  Guide 


TITLE  INDEX 

Listed  in  the  foUowinR  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc..  refer  to 
title  under  distributor  company 
listing.  

iHOWMEN'S     TRADE  REVIEW 


A 

TitLe  Company 

Abbott  &  Costello  Meet  Frankenstein. U-I 

A  Connecticut  Yankee  Para. 

Accused,  The   Para. 

Act  of  Violence  MGM 

A  Data  With  Judy  MGM 

A  Double  Life  U-I 

Adventures  of  Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

A  Foreign  Affair  Para. 

A  Lady  Surrenders  U-I 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

AU  My  Sons  U-I 

AU's  WeU   Ind. 

Always  Together   WB 

A  Man  About  the  House  20th-Fox 

An  Act  of  Murder  U-I 

\n  Ideal  Husband  20th-Fox 

Angel  in  Exile  Hep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

An  Innocent  Affair  UA 

Anna  Karenina   20th- Fox 

Another  Part  of  the  Forest  U-I 

Apartment  for  Peggy  20th-Fox 

AprU  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona  Sanger   RKO 

Arthur  Takes  Over  20th-Fox 

A  Song  Is  Bom  RKO 

A  Southern  Yankee  MGM 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Bachelor  and  the  Bobby-Soxer  RKO 

Babe  Ruth  Story,  The  AUied 

Bad  Sister   U-I 

Baltimore  Escapade   RKO 

Behind  Locked   Doors  EL 

Berlin  Express   RKO 

Best  Man  Wins  CoL 

Best  Years  of  Our  Lives  RKO 

Betrayal,  The   Astor 

Beyond  Glory   Para. 

B.  F.'s  Daughter  MGM 

Big  Cat,  The  EL 

Big  City  MGM 

Big  Clock,  The  Para. 

Big  Dan   20th-Fox 

Big  Punch,  The  WB 

Big  Sombrero,  The  Col. 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and  Coo  Rep. 

Bishop's  Wife,  The  RKO 

Black  Arrow,  The  Col. 

BUck  Bart   U-I 

Black  Eagle   CoL 

Black  Velvet   U-I 

Blanche   Fury   U-I 

Blonde  Ice   FC 

RIonde  Savage  '.  EL 

Blondie's    Anniversary   Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's  Secret   Col. 

Blood  on  the  Moon  RKO 

Body  and    Soul  UA 

Bodyguard   RKO 

Born  to  Fight  EL 

Borrowed   Trouble   UA 

Boston  Blackie's  Honor  Col. 

Bowery   Buckaroos   Mono. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  WUd,  The  MGM 

Broken    Journey   EL 

Brothers,  The   U-I 

Brothers  in  the  Saddle  KKCi 

Bungalow   20th-Fox 

Bush  Christmas   U-I 

Bush   Pilot   SGP 

c 

Caged  Fury   Para. 

Calcutta   Para. 

Calendar,  The   EL 

CaU  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  ..   Mono. 

Canon  City  EL 

Captain   from   Castile  20th-Fox 

Captain  Boycott   U-I 

Caravan   EL 

Carnegie  Hall   UA 

Casbah   U-I 

Case  of  the  Baby  Sitter  SGP 

Cass  Timerlane   MGM 

Catherine  the  Great  FC 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Pboduction  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
tfitis:  *T:  Technicolor.  *C:  Cinecolor,  *M:  Magnacolor, 


•17:  Trucolor,  *V:  Vitacolor.  Audience  Classification  u 
indicated  by  letters  following  titles:  A — Adult;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  (Doc)  Documentary 

(G)  Gangster  (M)  Musical 

(H)  Horror  (W)  Western 
(My)    Mystery  (Wo)  War 

(See  final  page  of  Guide  for  Re-lssuea) 


ALLIED  ARTISTS 


Time  Rel. 

CURRENT                                       Mins.    Date  Refer  to 

3  Gangster,  The  (D)A  Belita-B.  SuUivan-J.  Lorring   83... 11/22/47   blO/4/47 

5  Hunted,  The   (D)A  Preston  Foster-Belita    85... 4/7/48   b2/7/48 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84... 2/22/48   b2/I4/48 

6  Smart  Woman   (D)A  B.  Aherne-C.  Bennett-B.  SuUivan          93... 4/30/48   b3/13/4« 

4  Seng  of  My  Heart  (D)F    Frank  Sundstrom-Audrey  Long   85... 1/31/48   bll/B/41 

COMING 

Babe  Ruth  Story,  The  W.  Bendix-C.  Trevor-C.  Bickford  9/6/48   a6/12/48 

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm-J.  Gleason   87... 8/15/48   b5/l/48 

Last  of  the  Badmen  B.  Sullivan-M.  Reynolds-B.  Crawford  

Strike  It  Rich  R.   Cameron-B.  Granville    

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  

ASTOR  PICTURES 

Deadhne   Sunset  Carson-Pat  Starling   64... 4/15/48  New  Release 

Fighting  Mustang   Sunset  Carson-Pat  Starling   62... 3/1/48  .  .New  Release 

Western  Terror   Dave  "Tex"  O'Brien-Buzzy  Henry   60. .  .12/20/47  New  Release 

Westerns  (Coming) 

Battling  Marshal   Sunset  Carson -Pat  Starling  

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling  

Sunset  Carson  Strikes  Back   >L.nset  Carson  Pat  Starling  

COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan          73... 3/25/48   b5/8/48 

Best  Man  Wins   (C)F  E.  Buchanan- A.  Lee-R.  Shayne   73... 5/6/48   b5/22/48 

Blondie's  Anniversary    (C)F  P.  Singleton-A.  Lake-L.  Simms   67. ..  12/18/47   bl/3/4S 

Blondie's  Reward   (C-D)  P.  Singleton-A.  Lake-L.  Simms   67... 6/3/48   a2/21/48 

Coroner  Creek  *C  (D)A  R.  Scott-M.  Chapman-G.  Macready          90...  July '48  .b6/5/48 

915  Crime  Doctor's  Gamble,  The  (M)A  Warner  Baxter-Micheline  Cheirel          66... 11/27/47  ..!bi2/13/47 

Devil  Ship    (D)F  Richard  Lane-Louise  Campbell   62... 12/11/47  ...bl2/20/47 

Fuller  Brush  Man,  The  (C)l;-  Red  Skelton-Janet  Blair   9o June '48  '!! .  .o;./a,  4t) 

Glamour  Girl   (M)F  G.  Krupa-V.  Grey-M.  Duane   68... 1/16/48   bl/3/48 

929  Her  Husband's  Affairs  (C)A  p.  Tone-L.  Ball-E.  E.  Horton   86. .  .11/12/47   b7/26/47 

I  Love  Trouble  (My) A  p.  Tone-J.  Blair-J.  Carter   94... Jan. '48  bl/10/48 

It  Had  to  Be  You  (C-D) A  Ginger  Rogers-Cornel  Wilde  98... Dec.  '47  ...blO/25/47 

905  Key  Witness  (D)A  John  Beal-Trudy  MarshaU   67... 10/9/47   bll/15/47 

Lady  from  Shanghai,  The  (My)  A  Rita  Hayworth-Orson  Welles   87... May '48 

917  Lone  Wolf  in  London  (M)A  Gerald  Mohr-Nancy  Saunders  68... 11/13/47 

Lost  One.  The  (0)A  Nelly  Corradi-Gino  Mattera  84  

Mary  Lou  (M)F  r.  Lowery-J.  Barton-G.  FarreU   65... 1/23/48 

Mating  of  Millie,  The'  (OF  g.  Ford-E.  Keyes-R.  Randall   85... Apr. '48  ....b3/13/48 

My  Dog  Rusty  (D)F  t.  Donaldson-J.  Utel-J.  Lloyd   64.  ..4/8/48   b6/12/48 

Port  Said  (D)A  Gloria  Henry- WUliam  Bishop   68. 

Prince  of  Thieves  *C  (D)i'  j.  Hall-P.  Morison-A.  Jergens   72. 

Relentless  "T  (D)F  r.  Young-M.  Chapman-W.  Parker  93. 

Return  of  the  WhisUer  (My)F  m  Duane-L.  Aubet-R.  Lane  61... 3/18/48   b4/3/48 

Rose  of  Santa  Rosa  Hoosier  Hot  Shots-E.  Noriega   65. .  .12/25/47   

Sign  of  the  Ram,  The  (D)A  s.  Peters-A.  Knox-P.  Thaxter   84.  ..Mar. '48   b2/7/48 

Song  of  Idaho  (M-C)F  Koosier  Hot  Shots-Kirby  Grant   67... 3/30/48   b4/10/48 

Swordsman,  The  *T  (D)F  L.  Parks-E.  Drew-G.  Macready   81... 1/9/48   blO/11/47 

981  The  Last  Round-Up   (W)F  Gene  Autry-Jean  Heather   77...  11/5/47   blO/11/47 

Thunderhoof    (D)F   P.  Foster-M.  Stuart-W.  Bishop   76... 7/8/48   b7/10/48 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  109. .  .2/27/48   bl/24/4B 

Trapped  By  Boston  Blackie  (M)  C.  Morris-J.  Vincent-R.  Lane   78... 5/13/48   b6/19/48 

919  Two  Blondes  and  a  Redhead  (F)M  J  Porter -J.  Lloyd-J.  Preisser   70... 11/6/47   bl/10/4B 

Woman  from  Tangiers.  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane   66... 2/12/48   b3/6/48 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68.  ..2/5/48   b5/29/48 

COMING 

Arkansas   Swing,   The  H.  Hot  Shots-G.„Henry-S.  Hart  7/29/48   

Big  Sombrero,  The  Gene  Autry-Elena  Verdugo  a9/20/47 

Black  Arrow,  The  (D)F  L.  Hayward-J.  Blair-G.  Macready   76  b7/3/48 

Black   Eagle   W.  Bishop- V.  Patton-G.  Jones  8/26/48   a7/3/48 

Blondie's  Night  Out  (C)  P-  Singleton-A.  Lake-L.  Simms  al/10/48 

Blondie's  Secret   Slngleton-Lake-Kent-Slmms   a7/3/48 

Boston  Blackie's  Honor!!!!  C.  Morrls-R.  Lane-G.  E.  Stone  

Dark  Past   William  Holden-Lee  J.  Cobb  a7/10/48 

FBI  Meets  Scotland  Yard!!!!  Dennis  O'Keefe-Louis  Hayward  

First  Gentlemen  The  (D)A  Jean-Pierre  Aumont-Joan  Hopkins  111  b5/8/48 

Gallant  Blade  *'c    (D)  Larry  Parks-Marguerite  Chapman  a2/21/48 

Gentleman  From  Nowhere  Warner  Baxter-Fay  Baker  a7/3/48 

Her  Wonderful  Life  Janis   Carter-Marc  Piatt  

I   Surrender  Dear   Gloria  Jean-David  Street  a5/15/48 

Ladies  of  the  Chorus  A.  Jergens-R.  Brooks-M.  Monroe  a7/3/48 

Loaded  Pistols   A"V7;^t?l'"^^^"!S*°" aT/3/i8 

Loser  Takes  All  ^-  Mitchell- J.  Nigh-B.  Edwards  a6/12/48 

Lovers  The   Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen  *t!!!!!!!!!!!!!!!!!.!  Hayworth-G.  Ford-Luther  Adler  a5/l/48 

Lulu  Belle    (D)   °-  Lamour-G.  Montgomery-A.  Dekker.  87... Aug. '48   b6/12/48 

Man  from  Colorado,' The  *T  (D)  C^^enn  Ford-Ellen  Drew-Wm.  Holden..  a5/24/47 


b4/ 17/48 
...bl2/6/47 
....b4/3/48 
b2/28/48 


4/15/48   b5/15/48 

Jan.  '48   b3/6/48 

2/20/48   bl/17/4e 


G.  Jean-R.  Ford-A.  Tyrrell  ,  a6/12/48 


Manhattan  Angel    . 

Racing  Luck  Stanley  Clements-Gloria  Henry  

Return  of  October,'  The'  ■*t'  (C)  Glenn  Ford-Terry  Moore  .  a2/7748 

Rusty  Leads  the  V.  .y  Donaldson-Doran-MofEett-Litel  a6/5/48 

Rusty  Saves  a  Life  T.  Donaldson-G.  Henry-S.  Dunne  a7.10/48 

Singin'  Spurs  . .  Hoosier  Hot  Shots-Patricia  White  

Slightly   French"  !!!!!! !  .!!!.!!.!..  Lamour-Carter-Parker- Ameche  ! !  ! ! a5/8/48 

Song  of  India  :  Sabu-G.  Russell-T.  Bey  

Strawberry  Roan,  The  '*C(W)F  G.  Autry-G.  Henry-J.  Holt   76.  .  .  Au?. '48  ...b4'24/48 

Triple  Threat  ..Sammy  Bauph-Charles  Trippi  

Unde  rcover  Man' '!!!!!!!!!!!!!!  /"i'^^i^*"^  ^2?^  •  •'  •' 

Untamed  Breed,  The  *C  Tufts-B.  Britton-G.    G    Hayes  a6/5/48 

Walking  Hills.  The  ^-  ■''^ott-E.  Raines-W.  Bishop  a7/3/48 


Westerns  (Current) 

964  Last  Days  of  Boot  Hill  (W)  diaries  Starrett-Smiley  Burnette   56...  11/20/47 

Pliantom  Valley   Cliarles  Starrett-Smiley  Burnette   52. .  .2/19/48 

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette   54... 1/9/48  . 


...a7/ 19/47 


West  of  Sonora  Charles  Starrett-Smiley  Burnette   55... 3/25/48 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54... 5/13/48 

Westerns  (Coming) 

Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Burnette   55... 7/1/48 

Challenge  of  the  Range  Charles  Starrett-Smiley  Burnette  

El  Dorado  Pass  Charles  Starrett-Smiley  Burnette  

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette  

Trail  to  Laredo  C.  Siarrett-S.  Burnette- J.  Bannon  54... 8/12/48 

Wings  Westward   Gene  Autry- Jimmy  Lloyd  


EAGLE  LION  CURRENT 

812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey-Sutton 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice., 

807  Blonde  Savage   (D)F  L.  Erickson-G.  Sherwood  

826  Canon  City  (Doc)  A  S.  Brady-J.  Corey-W.  Bissell. 


..2/7/48  ..  b2/28/48 

..5/19/48   a4/17/48 

..11/22/47  ...blO/11/47 

..6/30/48   b6/26/48 

..6/9/48   

.4/24/48   b5/22/48 

..3/27/48   b4/3/48 

..1/17/48  . . . .bl2/20/47 

..1/3/48   bll/1/47 

..11/15/47   bll/8/47 

..3/6/48   b4/3/48 

..6/23/48  :  b6/19/48 

..4/17/48   b4/10/48 

..3/20/48   b9/6/47 

..5/5/48   b7/17/48 

..5/26/48   b5/22/48 

..11/1/47   bll/8/47 

..4/3/48   b4/3/48 

..1/31/48   b4/12/47 

..7/7/48   

..6/2/48   b5/15/48 

..1/10/48   bl2/20/47 

..2/28/48   b5/17/47 

..11/15/47  ...bll/15/47 


...  83. 
...  66. 
...  62. 
...  82. 

824  Close-Up   Alan  Baxter- Virginia  Gilmore   76.. 

820  Cobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61.. 

817  Enchanted  Valley,  The  *C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin   77. 

810  Heading  for  Heaven  (C)F  S.  Erwin-G.  Farrell   71. 

808  Linda  Be  Good  (C)A  E.  Knox-J.  Hubbard-M.  Wilson   66. 

806  Love  From  a  Stranger  (My)  A  J.  Hodiak-S.  Sidney-A.  Richards   81. 

815  Man  from  Texas  (D)F  J.  Craig- J.  Johnston-L.  Bari   71. 

825  Mickey  *C  (C)F  L.  Butler-B.  Goodwin-I.  Hervey   87. 

819  Noose  Hangs  High  (C)F  Abbott-Costello-Downs-Calleia    77. 

818  October  Man,  The  (D)A  J.  MiUs-J.  Greenwood-E.  Chapman   85. 

813  Open  Secret  (D)A  J.  Ireland-J.  Randolph-R.  Bohnen   70. 

822  Raw  Deal   (D)A  D.  0"Keefe-C.  Trevor-M.  Hunt   79. 

804  Return  of  Rin  Tin  Tin  (D)F  (Color)  D.  Woods-B.  Blake-C.  Drake   67. 

816  Ruthless  (D)A  Z.  Scott-L.  Hayward-D.  Lynn  102. 

811  Smugglers,  The  *T  (D)A  Michael  Redgrave-Jean  Kent   85. 

827  Spiritualist,  The   T.  Bey-L.  Bari-C.  O'Donnell   79. 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men  (D)F   Dennis  O'Keefe-Mary  Meade   91. 

814  Take  My  Lite  (D)F   Greta  Gynt-Hugh  Williams   80. 

805  Whispering  City  (D)A  H.  Dantine-P.  Lukas-M.  Anderson   89. 

COMING 

Adventures  of  Gallant  Bess  *C  (D)  Cameron  Mitchell-Audrey  Long   a3/20/48 

Behind  Locked  Doors  L.  Bremer-R.  Carlson-T.  Henry  a7/10/48 

Big  Cat,  The  *T  Lon  McCallister-Peggy  Ann  Garner  

Bom  to  Fight  .'  Scott  Brady.-Anabel  Shaw  a6/5/48 

Broken  Journey   (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan.  89  b4/24/48 

Calendar,  The  (C)A  Greta  Gynt-John  McCallum   79  b6/5/48 

Hollow  Triumph   Paul  Henreid-Joan  Bennett  a5/ 15/48 

It  Always  Rains  on  Sundays  G.  Withers- J.  Warner   92  bll/29/47 

Lady  at  Midnight  R.  Denning-F.  Raflerty-J.  Searle  a5/29/48 

Let's  Live  a  Little  Hedy  Lamarr-Robert  Cummings  a6/5/48 

Man  Wanted   Anabel  Shaw-Robert  Lowery    

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Mystic,  The   T.  Bey-C.  O'Donnell-L.  Bari  a5/15/48 

830  Northwest  Stampede  *C  (C)F  J.  Leslie-J.  Craig-J.  Oakie   79... 7/28/48   b7/3/48 

828  Oliver  Twist  (D)F  R.  Newton-A.  Guinness-K.  Walsh  116. .  .7/14/48   b7/3/48 

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  bl/25/47 

Red  Stallion  in  the  Rockies  *C  Red  Stallion-Arthur  Franz  

829  Shed  No  Tears  W.  Ford-J.  Vincent-R.  Scott   70... 7/21/48   a5/29/48 

Strange  Mrs.  Crane,  The  M.  Lord-P.  Watkin-J.  McGuire  

29  Clues   Scott  Brady-Richard  Basehart  a7/10/48 

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz.-  

Westerns  (Current) 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates   55. 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54., 

857  Prairie  Outlaws   E.  Dean-R.  Ates-J.  Holt   57. 

852  Shadow  Valley  (W)F  E.  Dean-R.  Ates-J.  Holt   58. 

758  Stage  to  Mesa  City  (W)F  Lash  LaRue-Fuzzy  St.  John   52. 

858  Tioga  Kid,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54.. 

854  Tornado  Range  (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt   56.. 

§55  Westward  Trail,  The  (W)F  E.  Dean-R.  Ates-P.  Planchard   56., 

Westerns  (Coming) 

Gun  Fighter  Lash  LaRue-Fuzzy  St.  John-M«ry  Scott  al2/18/47 


.1/24/48  . . . .bll/22/47 

.4/10/48   b3/27/48 

.5/12/48   

.11/29/47  ...bl2/13/47 

.11/1/47   bl/31/48 

.6/17/48   b3/20/48 

.2/21/48   2/21/48 

.3/13/48   b3/13/48 


FILM  CLASSICS 


. .b5/22/48 
. .b3/20/48 
. .b4/24/48 
. ..bl/3/48 
.blO/25/47 


.July  '48 
.Apr.  '48 
.July  '48 
.Nov.  '47 
.May  '48 


.b4/3/48 


. .blO/4/47 
. .b4/24/48 


CURRENT 

Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige.   73... May '48 

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61... Apr. '48 

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition.  74... Jan. '48 

For  You  I  Die  (D)A  «  C.  Downs-P.  Langton-M.  Auer   76...  Jan. '48 

Furia  (D)A   Tsa  Pola-Rosanno  Brazzi   89... Jan. '48 

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell  

Miraculous  Journey  *C...  R.  Calhoun-A.  Long-V.  Grey  

Money  Madness  H.  Beaumont-F.  Rafferty-H.  Warde   73. 

Sofia  'C   Gene  Raymond-Sigrid  Gurie  

Spirit  of  West  Point  (D)F  Glenn  Davis-Felix  Blanchard   77. 

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd   63. 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)  A  Adolph  Hitler-Eva  Braun   62... May '48   b5/22/48 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90... Jan. '48   bl/17/48 

METRO-GOLDWYN-MAYER  current 

831  A  Date  With  Judy  *T  (C)F  W.  Beery-J.Powell-E.Taylor  113.  .  .July '48  ....b6/19/48 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick    76... Mar. '48   b2/7/48 

820  B.  F.'s  Daughter  (D)A  B.  Stanwyck -Hefiin-C.  Coburn  108. .  .Apr. '48  ....b2/21/48 

827  Big  City  (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103.  .  .June '48   b3/27/48 

819  Bride  Goes  WiM,  The  (C)F  V.  Johnson-J.  Allyson-B.  Jenkins            97... Mar. '48  ....b2/28/48 

813  Cass  Timberlane  (D)A  Spencer  Tracy-Lana  Turner  -.119. . .  Jan.  *48   bll/8/47 

829  Easter  Parade  *T(M)F  J.  Garland-F.  Astaire-P.  Lawford  103 ...  July '48   b5/29/43 

810  Good  News  (M-C)F  *T  June  AUyson-Peter  Lawford   95... Dec. '47   bl2/6/47 

811  Green  Dolphin  Street  (D)F  Lana  Turner-Van  Heflin  141. .  .Nov.  '47  . .  .blO/18/47 

815  High  Wall    (D)A  R.  Taylor-A.  Totter-H.  Marshall               99... Feb. '48  ...bl2/20/47 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113... May '48   b4/10/48 

728  Hucksters,  The   (C-D)A  C.  Gable-D.  Kerr-A.  Menjou  115. .  .Aug. '47  ....b6/28/47 

814  If  Winter  Comes  (D)A   W.  Pidgeon-D.  Kerr-A.  Lansbury   97...  Jan. '48  bl2/27/47 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy  104. .  .Dec. '47  . . .  .blO/25/47 

825  Pirate,  The  *T  (M)A  J.  Garland-G.  Kelly-W.  Slezak  102. .  .June '48   b4/3/48 

708  Show-OfE,  The  (C)F  R.  Skelton -Marilyn  Maxwell   83... Dec. '47   b8/18/47 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124. ..  Apr. '48   b3/27/48 

821  Summer  Holiday  *T  (OA  Rooney-De  Haven-Huston-Morgan    92... 5/20/48   b3/13/48 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy..  .  74.  .  . Feb  '48   bl/17/48 

808  This  Time  for  Keeps  *T  (M-S)  E.   Williams-L.   Melchior  105 . . . Nov.  "47  ...blO/11/47 

%n  Three  Daring  Daughters  *T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115. .  .Mar. '48   b2/14/48 


SHOWMEN'S     TRADE  REVIEW 


Title  Company 

Challenge,  The   20th-Fox 

Checkered  Coat,  The  20th-Fox 

Cheyenne   WB 

Chicken   Every   Sunday  20th-Foz 

Cleopatra  Arms   WB 

Closeup   ;...EL 

Cobra  Strikes   EL 

Command  Decision   MQM 

Corpse  Came  C.  O.  D.,  The  Col. 

Corridor  o£  Mirrors  U-1 

Counterfeiters,  The   20th-Foz 

Countess  of  Monte  Cristo  U-1 

Cover-Up   UA 

Cowboy  Cavalier   Mono. 

Crack  Up   RKO 

Creeper,  The   20th-Foz 

Crime  Doctor's  Gamble  Col. 

Crimson  Key,  The  20th- Fox 

Criss-Cross   U-I 

Cry  Wolf   WB 

D 

Daisy  Kenyon   20th-Fox 

Danger  Woman   U-1 

Dangerous  Years   20th-Fox 

Daredevils  of  the  Clouds  Rep. 

Dark  Circle   Para. 

Dark  Delusion   MGM 

Dark  Past   CoL 

Daughter  of  Darkness  Para. 

Dead  Don't  Dream,  The  UA 

Dear  Ruth   Para. 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fox 

Denver  Kid,  The  Rep. 

Design  for  Death  ,  RKO 

Devil  Ship  CoL 

Dick  Tracy's  Dilemma  RKO 

Disaster   Para. 

Discovery   pc 

Docks  of  Nevf  Orleans  Mono. 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dynamite   Para 

E 

Easter  Parade   MUM 

Easy  to  Wed  MGM 

Embraceable   You   WB 

Emperor  Waltz,  The  Para 

Enchanted   RKO 

Enchanted  Valley  Ei. 

Escape   20th-Foz 

Escape  Me  Never  , . . . .  WB 

Every  Girl  Should  Be  Married  RKO 

Exile,  The   U-1 

Eyes  of  Texas  Rep 


FBI  Meets  Scotland  Yard  Col 

Fabulous  Texan,  The  Rep 

False  Paradise   UA 

Fame  Is  the  Spur  U-1 

Family   Honeymoon   U-I 

Feudin',  Fussm'  and  A-Fightin'  U-1 

Fiesta   MGM 

Fighter  Squadron   WB 

Fighting  Back   20th-Foz 

Fighting  Father  Dunne  RKO 

Fighting  Mad   Mono. 

Flame,  The   Rep 

Flaxy  Martin   WB 

For  the  Love  of  Mary  U-I 

For  You  I  Die  Ft 

Fort  Apache  RKO 

Fountainhead,  The   ....WB 

Four    Faces   West  UA 

French  Leave   Mono. 

Fugitive   RKO 

Fuller  Brush  Man  Col 

Furia   FC 

Fury  at  Furnace  Creek...  20th-Foi 

G 

Gallant  Blade   Col. 

Gallant  Legion,  The  Rep 

Gangster,  The   Allied 

Gay  Intruders   20th-Fox 

Gay  Ranchero,  The  Rep. 

Gas  House  Kids  Go  West  EL 

Gentleman  from  Nowhere  ...Col. 

Gentleman's  Agreement   20th-Foz 

Girl  From  Jones  Beach  WB 

Girl  from  Manhattan,  The  UA 

Give  My  Regards  to  Broadway .  20th-Foj 

Glamour  Girl   Col 

Golden   Eye,  The  Mono. 

Good  News   MGM 

Good  Sam  RKO 

Good   Time  Girl  U-I 

Great  Expectations   U-1 

Great  Gatsby,  The  Para. 

Green  Dolphin  Street  MGM 

Green  Grass  of  Wyoming  20th-FoT 

Guilt  of  Janet  Ames  Col. 

Guns  of  Hate  RKO 


H 


Half-Past  Midnight   20th-Fo'. 

Hamlet   V-l 

Hat  Box  Mystery  SO 


SHOWMEN'S     TRADE  REVIEW 


Title 


Company 


Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  £L 

Hearsay   Col. 

Heartaches   &i- 

Heart  ol  Virginia  Rep. 

Heiress,  The   Para. 

Henry  the  Fifth  UA 

Her  Husband's  Affairs  Col. 

Her  Wonderful  Life  Col. 

Here  Comes  Trouble  UA 

High  Barbaree   MGM 

High  Conquest   Mono. 

High  Tension   Mono. 

High  WaU  MGM 

HiUs  of  Home  MGM 

Hollow  Triumph   EL 

Hollywood  Bam  Dance  SG 

Homecoming   MGM 

Homicide  for  Three  Rep. 

Honeymoon   RKO 

Hoppy's  Holiday   UA 

Hucksters,  The   ,MGM 

Hungry  HiU   U-I 

Hunted,  The   Allied 


I 


1  Became  •  Criminal  WB 

I  Cover  Big  Town  Para. 

Idol  of  Paris  WB 

If  I'm  Lucky  20th- Fox 

If  This  Be  My  Harvest  SRO 

If  Winter  Comes  MGM 

If  You  Knew  Susie  RKO 

I,  Jane  Doe  Rep. 

I  Know  Where  I'm  Going  U-I 

I  Love  Trouble  Col. 

Indian  Agent   RKO 

Indian  Scout   U A 

Indian  Summer   RKO 

Inner  Sanctum   FC 

Interference   RKO 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Isn't  It  Romantic?  Para. 

I  Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

It  Had  to  Be  You  Col. 

Ivy   U-I 

I  Walk  Alone   Para. 

I  Wouldn't  Be  in  Your  Shoes. . .  .Mono. 


f«8By   U-I 
iggs  ft  Maggy  in  Society  Mono, 
immy  Steps  Out  Astor 

Jinx  Money   Mono. 

loan  of  Arc  RKO 

Joe  Palooka  in  Fij^ting  Mad ....  Mono. 
Joe  Palooka  in  Winner  Take  All.  .Mono. 

john  Loves  Mary  WB 
ohnny  Belinda   WB 
ulia  Misbehaves   MGM 

June  Bride   WB 

Jungle  Goddess   SGP 


Key  Largo   WB 

Kidnapped'   Mono. 

Killer  McCoy   MGM 

Kilroy  Was  Here  Mono. 

King  of  the  Bandits  Mono. 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kissing  Bandit   MGM 


Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  from  Shanghai,  The  Col. 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Redmen  Col. 

Law  and  Martin  Rome,  The. .  .20th-Fox 

Le  Silence  est  D'Or  RKO 

Leave  It  to  the  Irish  20th-Fox 

Let's  Live  a  Little  EL 

Letter  from  an  Unknown  Woman . .  .  U-I 

Let's  Live  Again  20th- Fox 

Lighthouse   EL 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Miss  Broadway  Col. 

Little  Women   MGM 

Locker,  The   RKO 

Lone  Wolf  in  London  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Lost  Moment's,  The  U-I 

Lost  One,  The  Col. 

Louisiana   Mono. 

Love  from  a  Stranger  .EL 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

.  Luck  of  the  Irish,  The  20th-Fox 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Lmxudt  Liner   MGIVT 


COMING 

A  Southern  Yankee  .R.  Skelton-B.  Donlevy-A.  Dahl  Sept. '48  ...a5/29/48 

Act  of  Violence  Van  Heflin-Robert  Ryan  

Bribe,  The   Taylor-Gardner-Laughton-Hodiak   

Command  Decision  Gable-Hodiak-Johnson-Pidgeon   

HiUs  of  Home  *T  Lassie-E.  Gwenn-J.  Leigh  all/15/4': 

Julia  Misbehaves   G.  Garson-W.  Pidgeon-C.  Romero  Sept. '48  ...a5/29/48 

Kissing  Bandit,  The  *T  F.  Sinatra-K.  Grayson  a8/23/47 

Little  Women  *T  Allyson-O'Brien-Taylor-Lawford   

Luxury  Liner  *T  G.  Brent-F.  Giffiord-J.  Powell  aHyl5/47 

No  Minor  Vices  Dana  Andrews-Lilli  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  

828  On  An  Island  With  You  *T  (M)F  E.  Williams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding   88  b8/31/47 

830  Search,  The    (D)F  Montgomery  Ciift-Aline   MacMahon. .  .105.  .  .  Aug. '48   b3/27/48 

Stormy  Waters  (D)A  J.  Gabin-M.  Morgan   77  b8/9/47 

Sun  in  the  Morning  'T  J.  MacDonald-C.  Jarman,  Jr.J-Lassie  

Three  Godfathers  'T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  

Three   Musketeers    *T  Turner-Kelly-Heflin-Allyson   a5/22/48 

Words  and  Music  *T  J.  Garland-M.  Rooney-T.  Drake  


MONOGRAM  current 

4708  Angels'  Alley  (D)F  L.  Gorcey-H.  HaU-B.  Benedict   67... 3/21/48 

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood  57... 4/18/48 

626  Chinese  Ring,  The  (My)F  R.  Winters-W.  Douglas-V.  Sen  Young...  68... 12/6/47 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters-Victor  Sen  Young          64... 4/4/48 

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75... 2/7/48  . 

4714  French  Leave  (C-D)F  Jackie  Cooper- Jackie  Coogan   64... 4/25/48 

4720  Golden  Eye,  The  R.  Winters-M.  Moreland   69... 8/22/48 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)A  ...Don  Castle-Elyse  Knox   70. ..5/23/48 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67... 1/10/48 

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68... 6/27/48 

4719  Joe  Palooka  in  Winner  Take  All  Joe  Kirkwood,  Jr.-Elyse  Knox  

624  King  of  the  Bandits  G.  Roland-C.  Martin- A.  Greene  

4703  Louisiana  (C-D)F  Jimmie  Davis-Margaret  Lindsay  

4707  Perilous  Waters  (D)A  D.  Castle-A.  Long  

4705  Rocky  (D)F   ....Roddy  McDowall-"Rags"-E.  Barrier. 

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll   

627  Smart  Politics  (M-C)F  F.  Stewart-J.  Preisser-F.  Darro  

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond  


. .bl/31/4s 
...b6/5/48 
.bl2/27/47 
. .b5/15/48 
..b2/21/48 
...b5/8/48 


66. 
85. 
64. 
76. 
60. 
68. 
71. 


.11/8/47 

.11/1/47 

.2/14/48 

.3/7/48  . 

.3/14/48 

.1/3/48  , 

.6/13/48 


. .b5/8/48 
.b2/14/48 

.b5/22/48 
.36/19/49 


...b8/9/47 
.al2/13/47 
. . .b5/8/48 


..b3/6/48 

.b5/15/48 


COMING 

High  Tension   Gorcey-Hall-Dell-Parrish   

Kidnapped   Roddy  McDowaU-Ferris  Taylor  

4719  Michael  O'Halloran    (D)F  Scotty  Beckett-Allene  Roberts   79. 

4721  Music   Man   Phil  Brito-Freddie  Stewart  

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105. 

4718  Shanghai  Chest,  The  R.  Winters-D.  Best- J.  Alvin   65. 

4801  Sixteen  Fathoms  Deep  (D)F  L.  Chaney-A.  Lake-T.  Chandler   

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. 

Westerns  (Current) 

4762  Cowboy  Cavalier   J.  Wakely-C.  Taylor  

4755  Crossed  Trails   Johnny  Mack  Brown-Raymond  Hatton. 

4756  Frontier  Agent   Johnny  Mack  Brown-Raymond  Hatton. 

674  Gun  Talk  (W)F  J.  M.  Brown-R.  Hatton-C.  Mclntyre  

624  King  of  the  Bandits  (D)F  G.  Roland-C.  Martin-A.  Greene  

4761  Oklahoma  Blues   J.  Wakely-C.  Taylor-V.  Belmont  

4751  Overland  Trail   J.  Mack  Brown-R.  Hatton-V.  Belmont.. 

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53. 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54., 

686  Song  of  the  Drifter  T.  Wakely-C.  Taylor-M.  Coles  53.. 

4752  Triggerman   Johnny  Mack  Brown-Raymond  Hatton.  56.. 

Westerns  (Coming) 

4757  Back  Trail  Johnny  Mack  Brown-Raymond  Hatton.  54.. 

4753  Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton  

Sheriff  From  Medicine  Bow  Johnny  Mack  Brown-Raymond  Hatton  

Silver  Trails   Wakely-Taylor-Larson  


.8/8/48 


.a7/10/48 
be/ 19/48 


.Oct.  '48 
.7/11/48 
.7/25/48 


.b3/ 13/48 


.Nov.  '48 


.b6/12/48 
..a6/5/48 
.b3/29/47 


53. 
56. 
57. 
66. 

56. 
58. 


.7/4/48  . 
.4/11/48 
.5/16/48 
. 12/20/47 
.11/8/47  . 
.3/28/48 
.1/31/48 
. 5/6/48  . 
.6/6/48  . 
.1/17/48 
, 6/20/48 


.7/18/48 
.8/15/48 


...bl/3/4« 
.blO/18/47 


PARAMOUNT 


CURRENT 


Eythe-B.  Britton-W.  Catlett   66 

Crosby-B.  Hope-D.  Lamour  101 

Ladd-V.  Lake-D.  Dick   94 

Lake-J.  Caulfield-B.  Fitzgerald   89. 

Joyce-G.  Nokes-R.  Shayne   71 


..2/20/48   bl/24/48 

..4/9/48   b2/21/48 

..12/12/47  ...bll/22/47 

..3/5/48   b2/14/4« 

..7/2/48   b5/8/48 

.  6/18/48   b4/17/48 

..5/28/48   b3/20/48 

..1.16/48    .  ...bl2/20/47 

..3/26/48   b2/28/48 

..12/25/47  ...bll/22/47 

..3/12/48   b2/7/48 

..4/30/48   b3/13/48 

..6/11/48   b4/17/48 

..5/14/48   b3/13/48 

..4/2/48   b9/27/47 

..6/25/48   b5/8/48 

 b5/3/47 

..11/21/47  ...blO/11/47 


4709  Albuquerque  *C  (WD)F  R.  Scott-B.  Britton-G.  Hayes   89. 

4713  Big  Clock,'The  (M-D)A  R.  Milland-C.  Laughton-M.  O'SuUivan..  95. 

4706  Big  Town  After  Dark  (D)A  Philip  Reed-Hillary  Brooke  69. 

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61. 

4720  Emperor  Waltz,  The  *T  (C)F  Bing  Crosby-Joan  Fontaine  103. 

4718  Hatter's  Castle   (D)A  R.  Newton-J.  Mason-D.  Kerr  105. 

4716  Hazard  (C)F  p.  Goddard-M.  Carey-F.  Clark  100. 

4708  I  Walk  Alone  (D)F  B.  Lancaster-L.  Scott-K.  Douglas  96. 

4712  Mr.  Reckless  (D)F  W. 

4707  Road  to  Rio  (C)F  B. 

4710  Saigon  (D)A  A. 

4714  Sainted  Sisters,  The  (C-D)A  V. 

4717  Shaggy  *C  (D)F  B. 

4715  Speed  to  Spare  (D)F  R.  Arlen-J.  Rogers-R.  Travis   57. 

4725  Unconquered  'T  (D)F  Gary  Cooper-Paulette  Goddard  146. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis  63. 

4613  Welcome  Stranger  (CD)F  Bing  Crosby-Barry  Fitzgerald  107. 

4704  Where  There's  Life  (OA  B.  Hope-S.  Hasso-W.  Bendix   75. 

COMING 

A  Connecticut  Yankee  'T  (MC)  B.  Crosby-R.  Fleming    al/31/48 

Accused,  The   :  L.  Young-R.  Cummings-W.  Corey  a6/19/48 

4724  A  Foreign  Affair  (C)A  J.  Arthur-M.  Dietrich-J.  Lund  116.  .  .8/20/48   b6/19/48 

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready   82... 9/3/48   b6/19/48 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooks   61... 7/30/48   b. 

Dark  Circle   R.  Milland-T.  Mitchell-A.  Totter  a7/10/48 

Daughter  of  D^-kness  (D)A  Anne  Crawford-Maxwell  Reed  91  b2r^,. 

Disaster   R.  Denning-T.  Marshall-D.  O'Flynn  a6/19/48 

4721  Dream    Girl    (C)F  B.  Hutton-M.  Carey-P.  Knowles   85... 7/23/48   b5/8/48 

Dynamite   William  Gargan-Leslie  Brooks  a6/12/48 

Great   Gatsby,  The  A.  Ladd-B.  Field-B.  Sullivan  a6/12/48 

Heiress,  The   De  Havilland-Richardson-Cllft-Hopkins  

Isn't   It   Romantic?  Lake-DeWolfe-Knowles-Freeman   a5/29/48 

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  a8/16/47 

Night  Has  a  Thousand  Eyes,  The  (D)  E.  G.  Robinson-J.  Lund  a8/9/47 

Now  and  Forever  C.  Rains-M.  Carey-W.  Hendrix  a5/15/48 

Paleface,  The  *T  Bob  Hope-Jane  Russell  a9/13/47 

Sealed   Verdict    (D)  Ray  Milland-Florence  Marly   a3/6/48 

Specipl  Agent   W.  Eythe-L.  Elliott-C.  Mathews  a6/26/48 

4723  So  Evil  My  Love  (D)A  R.  MUland-A.  Todd-G  Fitzgerald  109... 8/6/48   b3/13/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  r. .i,.a7/10/48 

Sorry,  Wrong  Number  B.  Stanwyck-B.  Lancaster-A.  Richards    a5/15/48 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman  

Tatlock  Millions   Henrix-Lund-Fitzgerald-Woolley   a6/19/48 

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


 b4/3/48 

. ..bll/23/46 
. ...b4/10/48 
...bll/22/47 

 b2/7/48 

,...b4/10/48 
, ...b3/13/48 
, ...bll/8/47 
. ...b5/22/48 

 b2/7/48 

,...b3/ 13/48 
.  . . .b5/22/48 

 b3/6/48 

. ..bll/22/47 
,..bll/15/47 
. .  .i>ll/22/47 
....b2/14/48 
. .. .b5/15/48 
. . . .b5/15/48 
. ...bll/1/47 

 b4/3/48 

....bl2/6/47 
. ...bl/31/48 
. . .bll/22/47 


814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie   63... May '48 

751  Best  Years  of  Our  Lives,  The  (D)A  D.  Andrews-M.  Loy-F.  March  172. .  .Dec. '47 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86... June '48 

852  Bishop's  Wife,  The  (D)A  C.  Grant-L.  Young-D.  Niven  108. .  .Nov. '47 

871  Design  for  Death  (Doc)F  Japanese  Cast   48... Jan. '48  . 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman   93...  June '48 

870  Fort  Apache   (D)A  J.  Wayne-H.  Fonda-S.  Temple  127. .  .Mar. '48 

863  Fugitive,  The  (D)A  Henry  Fonda-Dolores  Del  Rio  104. .  .Nov. '47 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61... June '48 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90.  ..Jan. '48  . 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. .  .Mar. '48 

893  Melody  Time  *T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters          75... 7/1/48  .. 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120. .  .Mar. '48 

eeS"  Mourning  Becomes  Electra  (D)A  R.  Russell-K.  Paxinou-R.  Massey  173. .  .Nov. '47 

806  Night  Song  (D)A  D.  Andrews-M.  Oberon-E.  Barrymore.  .102. .  .Nov. '47 

810  Out  of  the  Past  (D)A  Robert  Mitchum-Jane  Greer   96...  No  v. '47 

867  Pearl,  The    (D)A  Pedro  Armendariz-Maria  Elena  Marques  78. .  .Feb. '48 

821  Race  Street  (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79...  July '48 

817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90...  July '48  . 

807  So  Well  Remembered  (D)A  M.  Scott-J.  Mills  •. .  86... Nov. '47 

813  Tarzan  and  the  Mermaids  (D)F  Weissmuller-Joyce-Christian    67... May '48 

866  Tycoon  *T  (D)F  John  Wayne-Laraine  Day  128. .  .Dec. '47 

812  Western  Heritage  (W)F  Tim  Holt-Nan  Leslie   61... Jan. '48 

808  Wild  Horse  Mesa  (W)F  Tim  Holt -Nan  Leslie   61... Nov. '47 

COMING 

A  Song  Is  Born  *T  (M)  D.  Kaye-V.  Mayo-B.  Goodman  Oct. '48   a3/20/48 

Baltimore  Ecapade   R.  Young-S.  Temple- J.  Agar  

Blood  on  the  Moon  .Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

Bodyguard   Lawrence  Tierney-Priscilla  Lane  a7- 3  48 

Boy  With  Green  Hair  'T  O'Brien-Ryan-Hale-StockweU   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin-R.  Powers  

Enchanted   David  Niven-Teresa  Wright  Nov. '48   a7/3/48 

Every  Girl  Should  Be  Married  C.  Grant-F.  Tone-D.  Lynn  

Good  Sam  (C)  Gary  Cooper- Ann  Sheridan  Sept. '48   a2/14/48 

Indian  Agent   T.  Holt-R.  Martin-N.  Leslie  

Indian  Summer  (D)  A.  Knox-A.  Sothern-G.  Tobias  a7/5/47 

Interference   ,  Mature-Ball-Tufts-Scott   

Joan  of  Arc  'T  (D)  I.  Bergman-J.  Ferrer-J.  Emery  al/3/48 

SS4  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien  89  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson-Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   Tim  Holt -Richard  Martin  

Rachel  and  the  Stranger  (D)   L.  Young-W.  Holden-R.  Mitchum  Nov.  48   al2/27/47 

Roughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Set-Up,  The   Robert  Ryan   

Station  West  (D)  D.  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan  and  the  Arrow  of  Death  L.  Barker-E.  Ankers-B.  Joyce  

820  Twisted  Road,  The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva...  95. .  .Sept. '48   b6/26/48 

Variety  Time   Paar-Carle-Errol-Kennedy   

872  Velvet  Touch,  The  (D)  RusseU-Genn-Trevor-Greenstreet   Aug. '48   a2/14/48 

Weep  No  More  Gotten- Valli-Paar-Byington     a7/3/48 

Window,  The   B.  Hale-B.  DriscoU-A.  Kennedy  a5/15/48 


CURRENT 

.George  Burton's  Birds   61. 


REPUBLIC 

728  Bill  and  Coo  'U  (N)F  

703  Campus  Honeymoon  (MC)r  Wilde  Twins-R.  Crane-A.  Mara   61. 

732  Eyes  of  Texas  *U  Rogers-Roberts-Sons  of  Pioneers   70. 

624  Fabulous  Texan,  The  (W)F  W.  EUiott-J.  CarroU-C.  McLeod   95. 

628  Flame,  The  (D)A  J.  Carroll-V.  Ralston-R.  Paige   97. 

844  Gay  Ranchero  »U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72. 

707  Heart  of  Virginia  (D)F  Janet  Martin-Robert  Lowery   60. 

710  I,  Jane  Doe  (D)F  R.  Hussey-J.  Carroll-V.  Ralston   85. 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger. ..  87. 

709  King  of  the  Gamblers  (D)A  Janet    Martin-William  Wright   60. 

706  Lightnin"  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry   60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray   64. 

714  Moonrise   D.  Clark-G.  Russell-E.  Barrymore   90 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  CarroU-C.  McLeod   88. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60, 

7i>2  Siippy  McGee    (D)A  D.  Barry-D.  Evans-T.  Brown   65. 

712  Train  to  Alcatraz  W.  Phipps-D.  Barry- J.  Martin   60. 

731  Under  California  Stars  *U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70 

COMING 

Angel  in  Exile  Carroll-Mar a-Gomez-Bedoy a   

Daredevils  of  the  Clouds   Robert  Livingston-Mae  Clark  

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett   

715  Gallant  Legion,  The  (W)F  W.  Elliott-J.  Schildkraut-A.  Booth 

Homicide  for  Three  W.  Douglas- A.  Young-G.  Withers. 

Macbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell   ...a8/23/48 

Nighttime  in  Nevada  *U  R.  Rogers-A.  Mara-A.  Devine   a7/10/48 

Out  of  the  Storm  Jimmy  Ly don-Lois  Collier           

Plunderers,  The  '*U  R.  Cameron-I.  Massey-A.  Booth  '.. 

Red  Pony,  The  'T  (D)  M.  Loy-R.  Mitchum-L.  Calhem. !              ."ai6/25/47 

Sons  of  Adventure  Russell  Hayden-Lynne  Roberts  

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns  Current) 

752  Bandits  of  Dark  Canyon  (W)F  Allan  Lane-Bob  Steele                            59     12/15/47  bl2/13/47 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack                           60     4/15/48  b5/8/48 

654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth                       63     4/1/48   '  b5/8/48 

755  Caison  City  Raiders  (W)F  A.  Lane-E.  Waller-B.  Jons                       60     5/13/48  b5/29/48 

753  Oklahoma  Badlands   (W)F  A.  "Rocky"  Lane-Black  Jack                 59     2/22/48  b4/24/48 

656  Timber  Trail  *U  (W)F  M.  Hale-L.  Roberts-J.  Burke                   67... 6/15/48  b7/10/48 

652  Under  Colorado  Skies  'U  Monte  Hale-Adrian  Booth   65. ..  12/15/47  ...bl2/27/47 

Westerns  (Coming) 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  Trail  'U  R.  Rogers-A.  Devine-F.  Willing. ....................    .  .  .  .  .  .  .     .  .  .  . 

756  Marshal  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller. 

Son  of  God's  Country  Monte  Hale   


..3/28/48  ....bl2/27/47 

..2/1/48   bl/31/48 

..7/15/48   a7/10/48 

..11/9/47   bll/8/47 

..11/24/47  ....bl/10/48 

..1/10/48   bl/31/48 

..4/25/48   b5/8/48 

..5/25/48   b5/15/48 

..3/14/48   b3/27/48 

..5/10/48   b6/5/48 

..3/25/48   b4/24/i8 

..2/23/48   03/13/48 

..1/1/48   bl/17/48 

..7/11/48   a5/8/48 

..4/25/48   al/17/48 

..5/31/48   b6/5/48 

..1/15/48   bl/24/48 

..6/28/48   a5/22/48 

..5/1/48   b5/15/48 


 8/3/48   a5/22/48 

88...'?/25/48  .'.'.".".b5/29/48 


60. . .7/25/48 


SHOWMEN'S    TRADE  REVIEW 


Titlt 


Compani 


M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic  Bow   U-J 

Main  Street  Kid  Rep. 

Man- Eaters  of  Kumaon  U-I 

Man  of  Evil  UA 

Man  from  Colorado,  The  CoL 

Man  irom  Texas  EL 

Manhattan  Angel   CoL 

Man  Wanted  EL 

Mark  of  the  Lash  SGP 

Martin  Rome  20th-Foi 

Mary  Lou   CoL 

Mating  of  Millie  CoL 

Meet  Me  at  Dawn  20th- Foi 

Melody  Time   RKO 

Mexican  Hayride   U-I 

Michael  O'Hallorau   Mono. 

Mickey   EL 

Million   Dollar  Weekend  EL 

Mine  Own  Executioner  20th- Fox 

Miracle  of  the  Bells  RKO 

Miracle  on  34th  St  ZOth-Foi 

Miraculous  Journey   FC 

Mr.  Blandings  BuUds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid.  U-I 

Mr.  Reckless   Par*. 

Money  Madness   FC 

Moonrise   Rep. 

Moss  Rose   20th-Foi 

Mourning   Becomes    iliectra  RXO 

Music   Man   Mono. 

My  Brother  Jonathan  Mono. 

My    Dear   Secretary  UA 

My  Dog  Rusty  CoL 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Par*. 

Mystery  in  Mexico  RKO 

My  Girl  Tisa  WB 

My  Wild  Irish  Rose  WB 

Mystic,  The   ;  EL 

N 

Naked  City   U-1 

Nicholas  Nickelby   U-I 

Night  Beat   WB 

Night  Has  a  Thousand  Eyes  Par«. 

Night  Song   RKO 

Night  Unto  Night  WB 

No  Minor  Vices  MOM 

Noose  Hangs  High  EL 

Northwest  Outpost   Rep. 

Northwest  Stampede   BL 

Now  and  Forever  Pan 

Numbers  Racket,  The  MOM 

0 

Odd  Man  Out  U-J 

O'Flynn,  The  U-I 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MOM 

On  Our  Merry  Way  UA 

One  Last  Fling  WB 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-I 

Open  Secret  EL 

Other  Love   UA 

Out  of  the  Past   RKO 

Out  of  the  Storm  Rep 

Outlaw  Valley  RKO 

Outpost  in  Morocco  ...UA 

P 

Paleface   Para. 

Panhandle   Allied 

Paradine  Case   Selzntck 

Perilous  Waters  Mono 

Perils  of  Pauline  Para 

Philo  Vance  Returns  EL 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   MGM 

Pirates  of  Monterey  U-I 

Pitfall.  The   UA 

Plunderers,  The   Rep. 

Police  Reporter   SGP 

Port  Said   Col 

Portrait  of  Jennie  SRO 

Prairie,  The   SO 

Prince   of   Thieves  Col. 

R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   Col. 

Raw  Deal   EL 

Red  Ponv,  The  Reo. 

Red  River   UA 

Red  Stallion  in  the  Rockies  EL 

Relentless  CoL 

Return  of  October  CoL 

Return  of  Rin  Tin  Tin  EL 

Return  of  the  Whistler   CoL 

Return  of  Wildfire  SGP 

Rift-RafF   RKO 

River  Lady   U-I 

Road  House   20th-Foi 

Road  to  Rio  Para. 

Road  to  the  Big  House  SO 

Robin  Hood  of  Texas  Rep. 

RocVe   Mono. 


SHOWMEN'S    TRADE  REVIEW 


TitU  Company 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Roosevelt  Story,  The  UA 

Rope   WB 

Rose  of  Santa  Rose  Colo. 

Rose  of  the  Rio  Grande  Mono. 

Roses  Are  Red  20th-Fox 

Roughshod   RKO 

Rupert  of  Hentzau  SRO 

Rusty  Leads  the  Way  Col. 

Rusty  Saves  a  Life  Col. 

Ruthless   E^L 

s 

Saddle  Pals   Rep. 

Saigon   Para. 

Sainted  Sisters  Para. 

Sand   20th-Fox 

Saxon  Charm.   The  U-I 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Life  of  Walter  Mitty  RKO 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Set-Up,  The  RKO 

Seven  Keys  to  Baldpate  RKO 

Shaggy   Para. 

Shanghai  Chest,  The  Mono. 

Shed  No  Tears  EL 

Show-Off   MGM 

SUent  Conflict  UA 

Silver  River   WB 

Sinister  Journey   UA 

Sign  of  the  Ram.  The  <M. 

Sitting  Pretty   20th-Kox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,  My  Love  UA 

Slightly  French   Col. 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Alligd 

Smugglers,  The  EL 

Smugglers  Cove   Mono. 

Snake  Pit.  The  20th.Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia  FC 

Son  of  Rusty  Col. 

Song  of  Idaho  Col. 

Bong  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorrowful  Jones  Para. 

Sorry,  Wrong  Number  Para. 

So  This  Is  New  York  UA 

South  of  St.  Louis  WB 

So  WeU  Remembered  RKO 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spirit  of  West  Point  FC 

Spiritualist,  The   EL 

Sport  of  Kings  Col. 

Springtime  in  the  Sierras  Rep. 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station   West   RKO 

Step-ChUd   EL 

Stork  Bites  Man  UA 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Street  With  No  Name  20th-Fox 

Streets  o£  Laredo  '  Para. 

Strike  It  Rich  AA 

Summer  HoUday   MGM 

Sun  in  the  Morning  MGM 

Sweetheart  of  the  Blues  Col. 

Sword  of  the  Avenger  EL 

Swordsman   Col. 

T 

Take  My  Life  EL 

Tap  Roots   U-I 

Farzan  and  the  Arrow  of  Death .  .  .  RKO 

Tarzan  and  the  Mermaids  RKO 

Tatlock  Millions,  The  Para. 

Tawny  Pipit,  The  U-I 

Temptation  Harbour   Mono. 

Tender  Is  die  Night  SRO 

Tender  Years,  The  20th- Fox 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Hagen  Girl  WB 

That  Lady  in  Ermine  20th-Fox 

That  Wonderful  Urge  20th-Fox 

That's  My  Gal  Rep. 

That's  My  Man  Rep. 

The  Argyle  Secrets  FC 

The  Fan   20th-Fox 

The  Inside  Story  Rep. 

The  Kissing  Round-Up  Col. 

The  Open  Secret  EL 

The  Window   RKG 

Thirteen  Lead  Soldiers  20th- Fox 

This  Happy  Breed  U-I 

This  Time  for  Keeps  MGM 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers  MGM 

Three  Musketeers   MGM 

Three  Wives   20th- Fox 

Thunderbolt   Mono. 

Thunder  in  the  Valley  20th-Fox 

Thunderhoof   Col. 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trail  of  the  Mounties  SG 


SCREEN  GUILD  PRODUCTIONS  current 

Jungle  Goddess   G.  Keeves-L.  Leeds-Armita  

Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewart  

X-3  Miracle  in  Harlem  Stepin   Fetchit    71... 5/14/48   

4615  Police  Reporter   Wade-MacDonald-Blackley-Barnett   ...  70...  , 

4705  Prairie,  The   (D)   L.    Aubert-A.    Baxter   76... 4/30/48   al2/27/47 

Return  of  Wildfire  R.  Arlen-P.  Morison-M.  B.  Hughes  

4706  Road  to  the  Big  House,  The  {D)A  J.  Shelton-A.  Doran-G.  Williams   72. .  .12/27/47   bll/1/47 

4708  Trail  of  the  Mounties  R.  Hay  den- Jennifer  Holt   42...  2/21/48   

4707  Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T.  Coffin   40. .  .12/13/48   b4/17/48 


SELZNICK  RELEASING  ORGANIZATION  current 


Duel  in  the  Sun  *T  (WD)  A  J.  Jones-G.  Peck- J.  Gotten  

Mr.  Blandings  Builds  His  Dream  House  (C)F.C.  Grant-M.  Loy-M.  Douglas  

Paradine  Case,  The  (D)A  ii.  Peck-A.  Todd-C.  Laughton-Valli. 


..138...  4/17/47   bl/4/47 

..  94  b3/27/48 

.  .132. .  .Jan. '48   bl/3/48 


COMING 

If  This  Be  My  Harvest  Valli-Robert  Mitchum-Louis  Jourdan  

Portrait  of  Jennie  (D>  J.  Jones-J.  Cotten-J!;.  Barrymore  ui 


20TH-FOX 


CURRENT  1947-'48 


809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  Wild'ing-D.  Wynyard...  96. 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110. 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63. 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111. 

801  Captain  from  Castile  (D)F  'T  T.  Power-J.  Peters-C.  Romero  140. 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68. 

825  Checkered  Coat,  The   T.  Conway-N.  Nash-H.  Hatfield   67. 

819  Counterfeiters,  The  (My)  A   John  Sutton-Doris  Merrick   74. 

731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda   98. 

804  Dangerous  Years  (D)F..  William  Halop-Ann  E.  Todd   61. 

821  Deep  Waters   (D)F  D.  Andrews-J.  Peters-C.  Romero   85. 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray   88. 

806  Gentleman's  Agreement    (D)F  (j.  Peck-D.  McGuire-J.  Garfield  118. 

827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89. 

818  Green  Grass  of  Wyoming  '►T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur   89. 


.Mar. 
.May 
.May 
.Feb. 
.Jan. 
.Mar. 

•  July 
.June 
.Dec.  ' 
.Feb. ' 

■  July 
.May 
.Mar. 
.June 
.June 
.Mar. 
.May 
.Apr. 
.Apr. 

•  July 

■  July 
.Dec. 
.Apr. 
.Apr. 
.Apr. 
.Nov. 
.Feb. 


.  .bll/29/47 
...b2/28/48 
...b4/ 10/48 
. ..bl/24/48 
. .bll/29/47 
. ..b2/28/48 


■48  . 

'48  . 

•48  . 

■48  . 
'48.. 

•48  . 
■48 

48   b6/5/48 

'47  ...bll/29/4S 

'48  ...bl2/20/47 

'48   b7/3/48 

'48  ....b4/10/48 

'48  ...bll/15/47 

'48  ....b5/22/48 

'48  ....b4/24/48 

'48   b3/6/48 

'48   b5/8/48 

'48   b3/6/48 

'48  ....b3/20/48 

'48  ....bl2/6/47 

'48  ....b6/26/48 

'47  ....bll/8/4'i 

'48   b3/6/4a 

•48   b2/28/48 

'48   b6/5/48 

'47   b6/7/4'i 

'48  ....bl/24/48 


808  Half  Past  Midnight  (D)F  Taylor-P.  Knudsen-J.  Sawyer   69. 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc   87. 

813  Let's  Live  Again  (D)F  Emery- J.  Millican-T.  Holmes   68. 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  HoUoway-B.  Campbell  89. 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102. 

823  Street  With  No  Name,  The  (Doc)  A. .M.  Stevens-R.  Widmark-L.  Nolan  ,.  91. 

734  Roses  Are  Red  (My)A  '....Don  Castle-Peggy  Knudsen   67. 

811  Scudda  Hoo,  Scudda  Hay  *T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95. 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb   84. 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer   66. 

720  Thunder  in  the  Valley  'T  (D)F  P.  A.  Garner-L.  McCallister-E.  Gwenn..l03. 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91. 

COMING 

A  Man  About  the  House  M.  Johnson-D.  Gray-K.  Moore   94  b6/28/47 

Apartment  for  Peggy  *T  J.  Crain-W.  Holden-E.  Gwenn  a5/l/48 

Big  Dan   C.  Russell- V.  Christine-G.  Gray-Flame  a6/5/48 

Bungalow   Tom  Conway-Margaret  Hamilton  

Chicken  Every  Sunday  ;  D.  Dailey-A.  Young-C.  Holm  

Creeper,  The   J.  Baragrey-O.  Stevens-E.  Ciannelli  

822  Escape  (D)A   Rex  Harrison-Peggy  Cummins   77  

828  Fighting  Back   Paul  Langton-Gary  Gray   61... Aug. '48   

Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68  b6/19/48 

Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway  a5/15/48 

Martin  Rome  Victor  Mature-Richard  Conte  a5/8/48 

Road  House   Lupino-Wilde-Holm-Widmark  a6/5/48 

Sand   M.  Stevens-C.  Gray-C.  Grapewin  

Snake  Pit,  The  (D)  ,  ^.  deHavilland-L.  Genn-M.  Stevens   al0/ll/4i 

836  That  Lady  in  Ermine  *T  (M)  B.  Grable-D.  Fairbanks,  Jr   89... Aug. '48   al/31/48 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

The  Fan  Crain-Sanders-Carroll-Greene   

This  Was  a  Woman  (D)A  ^onia  Dresdel-Barbara  White  al/24  4. 

Three  Wives   Darnell-Crain-Lynn-Sothern   

Trouble  Preferred  C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson   :.....J.  Lydon-P.  Edwards-C.  Russell  

Unfaithfully  Yours  R.  Harrison-L.  Darnell-R.  Vallee  108  a5/29/+t 

826  Walls  of  Jericho,  The  (D)A  VVilde-Darnell-Baxter-Douglas   111... Aug.  48   b7/10/48 

West  of  Tomorrow  C.  Miller- A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  '*T  Grable-Dailey-Oakie-Havoc   a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/4T 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75... Aug. '48   b6/19/48 

Yellow  Sky  *T  G.  Peck-A.  Baxter-R.  Widmark  


UNITED  ARTISTS 


CURRENT 


120. 
105. 

90. 
134. 

50. 


Arch  of  Triumph  {D)A  Sp   I.  Bergman-C.  Boyer-C.  Laughton. 

Body  and  Soul  (D)A  john  Garfield -Lilli  Palmer  

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford  

Henry  the  Fifth  (D)F  'T  L.  Olivier-R.  Asherson  

Here  Comes  Trouble  'C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell. . . 

Intrigue  (D)A  G.  Raft-J.  Havoc-H.  Carter   88 

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen  110 

Kings  of  the  Olympics  (Pt.  1)   (Doc.)  F  Bill  Slater— Narrator   65 

Man  of  Evil  (D)A  ^  Mason-P.  Calvert-A.  Stephens   90 

On  Our  Merry  Way  B.  Meredith -P.  Goddard-F.  MacMurry.  .107 

Roosevelt  Story,  The  F  K.  Lynch-E.  Begley-C.  Lee   76 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks   61 

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings...  97 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80 

Time  of  Your  Life  (D)A  T.  Cagney-Wm.  Bendix-J.  Cagney  109 

WTio  Killed  'Doc'  Robbin?  *C  (C)F  V.  Grey-D.  Castle-G.  Zucco   51 

COMING 

An  Innocent  Affair   Fred  MacMurray-Madeleine  Carroll  -.  

Angry  God,  The    \1icia  Parla-Casimiro  Ortega  

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd-Andy  Clyde  

Cover-Up   William  Bendix-Dennis  O'Keefe  

Dead  Don't  Dream,  The  (W) . . .   W.  Boyd-A.  Clyde  

False  Paradise     'Vm.  Boyd-Andy  Clyde  

Girl  from  Manhattan,  The  Montgomery-Lamour-Laughton   

Indian  Scout  George  Montgomery-Ellen  Drew  

Lucky  Stiff   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F    H.  Lloyd-R.  Washburn-J.  Conlin   89  b2/22/47 

My  Dear  Secretary  L.  Day-K.  Douela.<!-K.  Wrnn  


.Mar. '48  ....b2/21/4« 
Nov. '47  ....b8/16/47 

.5/15/48   b5/15/48 

 b4/27/46 

.4/9/48   b4/17/48 

.Dec. '47  ...bl2/27/47 

.4/9/48   

.Apr. '48  ....bl/24/48 

.Jan. '48  b2/7/48 

.Feb.  *48   b2/7/48 

.Nov. '47   b7/5/47 

.Apr. '48  ....b4/17/48 

.Jan.  '48   bl/17/48 

May '48  ....b5/15/48 

.5/27/48   b5/29/48 

.Apr. '48   b5/8/48 


Outpost  in  Morocco   ..George  Raft-Akim  Tamiroff  

Pitf aU.  The  PoweU-Wyatt-Scott-Burr  a6/12/48 

Ked  Kiver   John  Wayne- Walter  Brennan  

Sinister  Journey   Wm.  Boyd-Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks    al2/13/47 

Texas,  Brooklyn,  and  Heaven  G.  Madison -D.  Lynn- J.  Dunn  a5/29/48 

Vendetta   (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle  (D)A  Conrad  Nagel    77  b5/29/48 


.July '48   b7/3/48 

.Mar. '48   bl/3/48 

.May '48  ....b2/21/48 
.May '48  ....b3/ 13/48 
.Feb. '48  ...bl2/20/47 

.July '48  bl2/6/47 

.Apr. '48   bl/31/48 

.Dec. '47   b5/3/47 

.Jan.  '48  b9/6/47 

.Apr. '48   b3/6/48 

May  '48   b6/7/48 


.  June  '48 
.Nov.  '47 
.July  '48 
.Mar.  '48 
.  June  '48 
.July  '48 
.Mar.  '48 
.Dec.  '47 


.bll/29/47 
..blO/18/47 

.  .  .  b8/23/4'7 
...b4/10/48 
. . .b6/19/48 
...bl/24/48 
..bll/15/47 

June '48   bg/8/48 

Feb.  "48   bl/10/48 

Jan. '48  . . .  .bl2/13/47 
June '48  ....b5/29/48 
Nov. '47   b6/28/47 


.blO/12/48 


UNIVERSAL-INTERNATIONAL  CURRENT 

664  Abbott  &  Costello  Meet  Frankenstein  (C) F.  Abbott-Costello-Chaney-Lugosi    83.. 

650  A  Double  Life  (DjA  R.  Colman-S.  Hasso-E.  O'Brien  104.. 

657  AU  My  Sons  (D)A  Edward  G.  Robinson-Burt  Lancaster...  94.. 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90.. 

634  A  Woman's  Vengeance  (D)A  Charles  Boyer-Ann  Blyth   96.. 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91.. 

653  Black  Bart  *T(W-D)A  Y.  DeCarlo-D.  t)uryea-J.  Lynn   8{.. 

629  Black  Narcissus  '*T  (D)F  Deborah  Kerr-David  Farrar   91.. 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93.. 

655  Casbah  (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94.. 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94.. 

*End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira   80.. 

630  Exile,  The  (D)A  D.  Fairbanks,  .Tr.-M.  Montez-P.  Croset..  95.. 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78.. 

654  Jassy  *T   (D)A   M.  Lockwood-P.  Roc-D.  Price   96.. 

659  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan   90.. 

666  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80.. 

651  Naked  City,  The  (D)A  B.  Fitzgerald-H.  Dufl-D.  Hart   96.. 

632  Pirates  of  Monterey  'T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77.. 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78.. 

627  Secret  Beyond  the  Door  (D)A  J.  Bennett-M.  Redgrave-A.  Revere  98V2 

633  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83.. 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87.. 

831  Upturned  Glass,  The  (D)  J.  Mason-Rosamond  John   86.. 

COMING 

A  Lady  Surrenders  (D)A  Margaret  Lockwood-Stewart  Granger.  .113. . 

An  Act  of  Murder  F.  March-E.  O'Brien-F.  Eldridge  

Black  Velvet  A.  Blyth-G.  Brent-H.  DufC  

Blanche  Fury  (D)A  *T  V.  Hobson-S.  Granger   95  b3/20/48 

877  Brothers,  The  (D)A  Patricia  Roc-Will  FyfEe   98  b5/24/47 

Bush  Christmas  (D)F  C.  Raflerty-J.  Fernside   76  bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross   B.  Lancaster- Y.  DeCarlo-D.  Duryea  

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert-F.  MacMurray-H.  McDaniel  

For  the  Love  of  Mary  Durbin-O'Brien-Taylor-Lynn   

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price  92  b5/28/48 

Hamlet  (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Himgry  HiU  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Larceny   J.  Payne- J.  Caulfield-D.  Duryea  a6/19/48 

Magic  Bow,  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride   Abbott-Costello-Alphin-Melina   

Mr.  Peabody  and  the  Mermaid  (C)A  W.  Powell-A.  Blyth-I.  Hervey  :..  89  b7/10/48 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks-H.  Carter-R.  Greene  

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

One  Touch  of  Venus  R.  Walker- A.  Gardner-D.  Haymes  a5/29/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Saxon  Charm,  The  R.  Montgomery-S.  Hayward-J.  Payne  

Snowbound   R.  Newton-D.  Price   86  

Tap  Roots  '*T  (D)F  V.  Heflin-S.  Hayward-B.  Karloff  109  b6/26/48 

no  Tawny  Pipit,  The  (D)A  Bernard  Miles-Rosamund  John   81  b9/6/47 

Unafraid,  The   J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/13/47 

You  Gotta  Stay  Happy  J.  Fontaine- J.  Stewart-E.  Albert  

WARNER  BROS.  CURRENT 

713  Always  Together  (C)F  R.  Hutton-J.  Reynolds  

719  April  Showers  (OF  J.  Carson-A.  Sothem-R.  Alda  

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae. 

708  Escape  Me  Never  (D)A  E.  Flynn-I.  Lupino-E.  Parker  

717  i  Became  a  Criminal  (D)A  Sally  Gray -Trevor  Howard. 


.1/10/48   bl2/20/47 

.3/27/48   b3/13/48 

.6/26/48   b5/29/48 

.11/22/47   bll/1/47 

.3/6/48   b7/ 12/47 

.2/7/48   bl/24/48 

.12/27/47  ...bl2/13/47 

.7/3/48   b6/12/48 

.5/29/48   b5/8/48 

.11/1/47  . . . . blO/25/47 

.4/10/48   b4/3/48 

.1/24/48   bl/10/48 

.2/21/48  . . . .bl2/27/47 

.6/12/48   b5/22/48 

.4/24/48   b4/10/48 

.5/15/48   b4/24/48 


.  78., 
.  95.. 
.  80.  . 
.104.. 
.  78.. 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95.. 

711  My  Wild  Irish  Rose  'T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101., 

728  Romance  on  the  High  Seas  '*T  (M)F  J.  Carson-J.  Paige-D.  DeFore   99.. 

725  Silver  River  (W)A  Errol  Flynn-Ann  Sheridan  107.. 

707  That  Hagen  Girl  (D)A  S.  Temple-R.  Reagan-R.  Calhoun  83., 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen  101., 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127., 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  103., 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77., 

721  Winter  Meeting  (D)A  B.  Davis- J.  Davis-J.  Paige  100., 

724  Woman  in  White,  The  (My)  A  A.  Smith-E.  Parker-S.  Greenstreet  109.. 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  

Cleopatra  Arms   David  Niven-Jane  Wyman  

Decision  of  Christopher  Blake.  The  (D)  A.  Smith-R.  Douglas  

732  Embraceable  You   Dane  Clark-Geraldine  Brooks   80... 8/21/48 

Fighter  Squadron  *T  Edmond  O'Brien -Robert  Stack  

Flaxy  Martin   Z.  Scott -V.  Mayo-D.  Kennedy  

Fountainhead,  The   Gary  Cooper-Patricia  Neal-Kent  Smith  

Girl  from  Jones  Beach  R.  Reagan-V.  Mayo-D.  Clark  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B,  Lyon  a7/10/48 

731  Key  Largo    (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101. .  .7/31/48   b7/10/48 

Kiss  in  the  Dark  Jane  Wyman-David  Niven  

702  Life  With  Father    (C)F  W.  Powell-I.  Dunne-E.  Taylor  118.  .  .8/14/48   b8/16/47 

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  a7/3/48 

My  Dream  Is  Yours  '*T  Carson-Day-Bowman- Arden   a6/26/48 

Night  Beat   R.  Douglas-H.  Westcott-R.  Alda  

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott- J.  Backus  a5/22/48 

One  Sunday  Afternoon  *T  Dennis  Morgan-Janis  Paige  a5/22/48 

Rope  *T   Stewart-Chandler-Hardwicke   a6/26/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton    a5/15/48 

South  of  St.  Louis  *T  J.  McCrea-A.  Smith-Z.  Scott  

Two  Guys  from  Texas  "T  J.  Carson-D.  Morgan-D.  Malone  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/47 

Younger  Brothers,  The  'T  ■  W.  Morris-J.  Paiee-B.  Bennett  


. . .a2/7/48 
. .a6/26/48 
.alO/11/47 


.a7/3/48 


SHOWMEN'S     TRADE  REVIEVy 


Title  Company 

Train  to  Alcatraz  Rep. 

Trapped  by  Boston  Blackie  CoL 

Treasure  of  Sierra  Madre  WB 

Trespasser,  The  Rep. 

Triple  Threat   CoL 

Trouble  Preferred   .20th-Fox 

Trouble  With  Women  Para. 

29  Clues   EL 

Tucson   20th-Fo> 

Tulsa   EL 

Twisted  Road,  The  RKO 

Two  Blondes  and  a  Redhead  Col. 

Two  Guys  from  Texas  WB 

Tycoon   RKO 

u 

Unafraid,  The   U-J 

Unconquered   >  Para. 

Under   California  Stars  Rep. 

Under  the  Tonto  Rim  RKO 

Undercover   Man   CoL 

Unfaithfully  Yours  20th-Fos 

Unknown  Island   FC 

Untamed  Breed,  The  CoL 

Up  in  Central  Park  U-1 

Upturned  Glass,  The  U-I 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Verdict  WB 

Vicious  Circle,  The   UA 

Violence   Mono. 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  Hills   CoL 

Wallflower   WB 

Walls  oi  Jericho  2Dth-Fos 

Waterfront  at  Midnight  Para. 

Web,  The  Univ. 

Web  of  Danger  Rep. 

Weep  No  More  RKO 

Welcome  Stranger   Par*. 

West  of  Tomorrow  20th-Fos 

Western  Heritage   KKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

Where  the  North  Begins  SO 

Where  There's  Life  Para. 

Whiplash   WB 

Whispering  City   EL 

Whispering  Smith   Para. 

Who  Killed  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Winner's  Circle,  The  20th-Fos 

Winter  Meeting   WB 

Woman  from  Tangiers  CoL 

Woman  in  the  Hall,  The  Brit. 

Woman  in  White  WB 

Woman  on  the  Beach  RKO 

Women  in  the  Night  FC 

Words  of  Music  ...MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

Yellow  Sky   20th-Fos 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Fox 

Younger  Brothers,  The  WB 


MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  and 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed.  In 
parentheses,  by  name  of  coxmtry  of 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

ALL'S  WELL  (U.  S.-Independentt 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  ( France-Dlscina 
Int'l)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Fausi 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) 
H.  Vidal-F.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  ( Denmark - 
Schaefer).  L.  Movin-T.  Roose.  100 
b5/l/48 

DIE  FLEDERMAUS  (Germany-Art- 
kino)  M.  Harrell-J.  Heesters.  96 
b3/30/48 

FANNY  (France-Siritsky)  Ralmu-P 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Siritsky) 
Non-pro.  cast.  90.  b3/6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louis-Mills 
Bros.  70.  b2/28/48 

(Continued  on  Next  Page) 


MISCELLANEOUS 
FEATURES 


FIRST  OPERA  FILM  FESTIVAL 
(Italy-Classic).  T.  Gobbi-P.  Mal- 
carini.  95.  b5/29/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

IDIOT,  THE  (France-European 
copyrights)  G.  Phillippe-E.  Feuil- 
lere   92.  b2/14/48 

ILLEGALS,  THE  (U.  S.-Mayer- 
Burstyn)  T.  Torres-Y.  Mikalo- 
witch.   75.  b7/10/48 

JANS  MONSON  IN  AMERICA 
(Sweden-Scandia) .  E.  Persson-S. 
Olin.  103.  b4/17/48 

JENNY  L  A  M  O  U  R  (France-Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Coiiti 
nental)  A.  Valli-B.  Gigli.  83 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l). 
Raimu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritzky-Int'l) .  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAIS  AN  (Italy-Mayer-Bur.)  C. 
Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (Franc  e-Distin- 
euished)  O.  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-Gilbert  Gil.  90.  b6/12/48. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (England-  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

STORY  OF  LIFE,  THE  (U.  S. -Cru- 
sades). J.  Crehan-W.  McKay.  67. 
b7/10/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l)  .  P.  Blanchard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter'l)  J.  Henri-Duval.  80.  b3/13/48 


BRITISH 
PRODUCT 

(U.  S.  Distribution  Not  Set) 

AGAINST  THE  WIND  (Rank).  R. 
Beatty-S.  Signoret.  96.  b3/13/48 

BEWARE  OF  PITY  (Rank).  L. 
Palmer-A.  Lieven.  105.  bll/1/47 

BRIGHTON  ROCK  (Pathe).  R.  At- 
tenborough-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (Rank).  G.  Gynt-D. 
Price.  94.  b3/6/48 

GHOSTS  OF  BERKELEY  SQUARE, 
THE  (Pathe).  R.  Morley-F.  Ayl- 
mer.  90.  bll/1/47 

HOLIDAY  CAMP  (Rank).  F.  Rob- 
son-D.  Price.  97.  b8/16/47 

LOVES  OF  JOANNA  GODDEN, 
THE  (Rank).  G.  Withers-J.  Ma- 
callum.  85.  b6/21/47 

MARK  OF  CAIN,  THE  (Rank).  E. 
Portman-S.  Gray.  88.  bl/l7/48 

MASTER  OF  BANKDAM  (Rank). 
A.  Crawford-D.  Price.  105.  b9/6/47 

MRS.  FITZHERBERT  (Pathe).  P. 
Graves-J.  Howard.  99.  b2/14/48 

VICE  VERSA  (Rank).  R.  Livesey- 
K.  Walsh.  111.  b3/6/48 

WHEN     THE     BOUGH  BREAKS 
(Rank).  P.  Roc-R.  John.  81. 
bl2/27/47 

WOMAN  IN  THE  HALL  (Rank). 
U.  Je«ns-J.  Simmons.  90.  bll/15/47 


RE-ISSUES  (Nationally  Released) 


ASTOR  PICTURES 

Aces  WUd  Harry  Carey   

Ghost  Town   Harry  Carey   

Li'l  Abner   M.  O'Driscoll-R.  Owen.. 

Jimmy  Steps  Out  J.  Stewart-P.  Goddard.. 

Pecos  Kid   Fred  Kohler,  Jr  

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack. 

Wagon  Trail  Harry  Carey   

Wild  Mustang   Harry  Carey   

EAGLE  LION 

848  Seven  Sinners  M.  Dietrich-J.  Wayne... 

849  Sutter's  Gold   Edward  Arnold   


Time 
Mins. 

.  63.. 

. .  59.. 

. .  70.. 

..  89.. 

..  59.. 

..  55.. 

. .  58.. 

. .  64.. 


Rel. 
Date 


Ortg. 
Rel. 
Date 


.4/30/48   1»3'( 

.1/1/48   1938 

.2/20/48   1940 

.3/25/48   1941 

.4/25/48   ....1535 

.6/1/48   1987 

.5/30/48   1935 

.2/1/48   1935 


86. 
93. 


.3/27/48 
.3/27/48 


.1930 
.1930 


FAVORITE  FILM  CORP. 

Burlesque  on  Carmen  Charlie  Chaplin    55. 

It  Happened  Tomorrow  D.  Powell-L.  Darnell   87. 

Kelly  the  Second  P.  Kelly-M.  Rosenbloom   71. 

Matinee  Scandal   B.  Aheme-C.  Bennett   84. 

Merrily  We  Live  I.  Lupino-F.  Lederer   90. 

Our  Relations   Laurel  &  Hardy   70. 

Topper   C.  Grant-C.  Bennett   96. 

Two  Mugs  From  Brooklyn  W.  Bendix-G.  Bradley   73. 

FILM  CLASSICS 

Border  Wolves   ^  Bob  Baker    56. 

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown   60. 

Challenge,  The   J.  Gardner-M.  Clare   78. 

Courage  of  the  West  Bob  Baker    58. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Jungle  Woman   E.  Anchors-J.  C.  Naish  

Last  Stand   Bob  Baker    57. 

Lone  Star  Trail  J.  M.  Brown-Ritter   58. 

Man  Who  Reclaimed  Head  '  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   -  Bob  Baker    57. 

Smoking  Guns   Ken  Maynard    63. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  Karloff-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 


.Feb. '48   

.Jan. '48   1944 

.Jan. '48   1938 

.Jan. '48   1938 

.Jan. '48   1938 

.Jan. '48   19S« 

.Jan. '48   1937 

.Jan. '48   194S 


.8/15/48   1938 

.3/15/48   1941 

.5/20/48   1939 

.3/15/48   1937 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   1942 

. 7/20/48   1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.3/25/48   1944 

.9/15/48   1938 

.2/15/48   1943 

.7/1/48  1935 

.8/15/48   1940 

.4/15/48   

.2/15/48   1934 

.3/1/48   1941 

.7/1/48   1939 

.7/15/48   1934 


.Feb. '48   1939 

.Apr.  «a   iU4a 

.Apr.  '48   mi 


METRO-GOLDWYN-MAYER 

3000  Gone  With  The  Wind  'T  V.  Leigh-C.  Gable  222.. 

823  Tarzan's  New  Adventure  J.  WeismuUer-M.  O'Sulllvan   70.. 

822  Tarzan's  Secret  Treasure  J.  WeismiUler-M.  O'SulllvaD   81. 

MONOGRAM 

4711  Sign  of  the  Wolf  M.  Whalen-G.  Bradley   69... 5/3/48   1941 

PARAMOUNT 

R7-3508  Crusades.  The   L.  Young-H.  Wilcoxon  126. .  .June '48   193S 

REALART  PICTURES 

5013  Argentine  Nights  Ritz  Bros.-Andrew  Sisters   73. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta    60. 

1250  Corvette  K-225   -R.  Scott -B.  Fitzgerald   98. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson   61. 

1212  Ghost  of  Frankenstein  L.  Chaney-E.  Ankers   67. 

6046  Hellzapoppin   Olsen- Johnson    84. 

917  Little  Tough  Guy  Little  Tough  Guys  83. 

929  Little  Tough  Guys  in  Society  Little  Tough  Guys   73. 


796  Magnificent  Brute   J.  McLaglen-B.  Barnes.. 

1344  Mummy's  Ghost   L.  Chaney-R.  Ames  

1246  Mummy's  Tomb   D.  Foran-L.  Chaney  

361  Sea  Spoilers   J.  Wayne-N.  Grey  

1266  Sin  Town  C.  Bennett-B.  Crawford. 

1295  Son  of  Dracula  L.  Chaney-L.  Allbritton. 

924  Storm,  The   C.  Bickford-P.  Foster  


78. 
65. 
67. 
63. 
74. 
80. 
78. 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78. 

RKO  RADIO 

892  Bambi  'T   Disney  Feature  Cartoon   70. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day   60. 

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman   60. 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert   (W)  G.  O'Brien-L.  Day   60. 

886  Timber  Stampede  (W)  G.  O'Brien-M.  Reynolds  .'  

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  

SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC14  In  Old  Mexico  (W)  W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  S. 

HC13  Pride  of  the  West  (W)  W. 

HC19  Range  War   W. 

HC18  Renegade  Trail  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC17  Silver  on  the  Sape  (W)  W. 

S-6  That's  My  Boy  J. 


.Mar. 
.Apr. 
.May 
.Apr. 
.Jan. 
.Mar. 
.Mar. 
.Mar. 
.Apr. 
.Feb. 
.Feb. 
.Apr. 
.Jan. 
.Jan. 
.Feb. 
.May 


'48 

'48 
'48 
'48 
'48 
'48 
'48 
'48 
'48 
'48 
'48 
'48 
'48 
'48 
'48 
'48 


.1940 
.1941 

.1943 
.1941 
.1943 
.1941 
.1938 
.1938 
.1938 
.1944 
.1943 
.1938 
.1943 
.1943 
.1938 
.1937 


.1943 
.1938 
.1933 
.1933 
.1938 
.1938 
.1939 
.1939 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-G.  Hayes   70. 

Menjou-D.  Costello   89. 

Boyd-R.  Hayden   79. 

Temple-W.  Gargan   88. 

Boyd-G.  Hayes   58. 

Boyd-R.  Hayden   69. 

Boyd-G.  Hayes   60. 

Stanwyck-R.  Young   71. 

Boyd-R.  Hayden   70. 

Boyd-G.  Hayes   71. 

Durante-R.  Tauber   81. 


20TH  CENTURY-FOX 

830  Belle  Starr   R.  Scott-G.  Tierney   87. 

831  Frontier  Marshal   R.  Scott-N.  Kelly   71. 

832  Rose  of  Washington  Square  T.  Power-A.  Faye   86. 

833  Slave  Ship   W.  Baxter-W.  Beery   92. 

WARNER  BROS. 

718  Adventures  of  Robin  Hood  E.  Flynn-O.  DeHavilland  102. 

730  Flowing  Gold   J-  Garfield-P.  O'Brien   82. 

729  God's  Country  and  the  Woman  G.  Brent -B.  Roberts   71. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien   79. 

722  Valley  of  the  CJipnts  W.  Morris-C.  Trevor   78. 


.6/10/48   1938 

.5/28/48   1938 

2/7/48   1938 

.5/21/48   1939 

.6/3/48   1939 

.6/17/48   1943 

.1/3/48   1938 

.5/7/48   1939 

.4/10/48   1939 

.5/21/48   

.7/2/48   1940 

.3/6/48   1939 

.5/28/48   1933 

.June '48   ...1941 

.June '48   ..1939 

.July '48   1939 

.July '48   1937 

.3/13/48   1938 

.7/17/48   1940 

.7/17/48   1938 

,5/8/48   ISW 

.5/8  48   193n 


1947-48  SHORT  SUBJECT  BOOKING  GUIDE 


ASTOR  PICTURES 

Jlmmie  Fidler's  Personality 

Parade  20 

Rel  12/20/47 

Boss  Comes  to  Dinner  10 

Rel  4/1/48 

Makers  of  Destiny  No.  1..17J4 
Rel  May  '48  STR  6/5/48 

COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE 

1*451  A  Voice  is  Born  20 Va 

Rel  1/15/48 

THREE  STOOGES  COMEDIES 

9401  Brideless  Groom  16^4 

Rel  9/11/47 
04b2  Sing  a  Song  of  Six  Pants.  17 

Rel  10/30/47  STR  12/20/47 

0403  All  Giunmed  Up  18 

Rel  12/11/47  STR  12/20/47 

9404  Shivering  Sherlocks  17 

Rel  1/8/48  STR  6/5/48 

9405  Pardon  My  Clutch  15 

Rel  2/26/48  STR  6/19/48 

9406  Squareheads  of  the  Round 

Table   18 

Rel  3/4/48  STR  6/5/48 

9407  Fiddlers  Three   17 

Rel  5/6/48  STR  6/5/48 

9408  The  Hot  Scots  17 

Rel  7/8/48 

ASSORTED  &  ALL-STAR  COMEDIES 

9431  Rolling  Down  to  Reno  16^4 

Rel  9/4/47 

9432  Hectic  Honeymoon   17 

Rel  9/18/47 

942]  Wedding  Belle   17 

Rel  10/9/47  STR  1/17/48 

8422  Should  Husbands  Marry?.  17 
Rel  11/13/47  STR  12/20/47 

9423  Silly  Billy   18 

Rel  1/29/48  STR  6/19/48 

9424  Two  Nuts  in  a  Rut  18 

Rel  2/19/48  STR  6/12/48 

9425  Tall.  Dark  and  Gruesome.  16 
Rel  4/15/48  STR  6/5/48 

9426  Crabbin  in  the  Cabin  18 

Rel  5/13/48  STR  6/19/48 

9427  Pardon  My  Lamb  Chop.. 
Rel  6/10/48 

9433  Wife  to  Spare  16 

Rel  11/20/47  STR  12/20/47 

9434  Wedlock  Deadlock   16 

Rel  12/18/47  STR  2/14/48 

9435  Radio  Romeo   17  Va 

Rel  12/25/47 

9436  Man  or  Mouse  18 

Rel  1/15/48  STR  6/19/48 

9437  Eight  Ball  Andy  17  Va 

Rel  3/11/48  STR  6/19/48 

9438  Jitter  Bughouse   17 

Rel  4/29/48  STR  6/12/48 

9439  The  Sheepish  Wolf  17 1/2 

Rel  5/27/48  STR  6/19/48 

9440  Flat  Feat   17  V2 

Rel  6/24/48 

COLOR  RHAPSODIES 

9501  Swiss  Tease    6 

Rel  9/11/47 

9502  Boston  Beany    6 

Rel  12/4/47  STR  12/20/47 

9503  Flora    7 

Rel  3/18/48  STR  6/19/48 

COLOR  PHANTASIES 

9701  Kitty  Caddy    6 

Rel  11/6/47  STR  12/20/47 

9702  Topsy  Turkey   6V2 

Rel  2/5/48 

9703  Short  Snorts  on  Sports  6Vz 

Rel  6/3/48 

COLOR  FAVORITES  (Re-Issues) 

9601  Dreams  on  Ice   6V2 

Rel  10/30/47 

9602  Novelty  Shop    6Va 

Rel  11/20/47 

9603  Dr.  Bluebird    8 

Rel  12/18/47 

9604  In  My  Gondola   IVx 

Rel  1/22/48 

9605  Animal  Cracker  Circus   7 

Rel  2/19/48 

9606  Bon  Bon  Parade    81/2 

Rel  4/8/48 

9607  House  that  Jack  Built. . ; . .  7 
Rel  5/6/48 

9608  The  Untrained  Seal.......  71/2 

Rel  7/15/48 

THRILLS  OF  MUSIC 

9951  Boyd  Raebum  &  Orch  11 

Rel  9/18/47 

9952  Claude  Thomhill  &  Orch..  11 
Rel  10/30/47 

9953  Lecuona  Cuban  Boys  10 V2 

Rel  11/13/47  STR  12/20/47 

9954  Skitch  Henderson  Orch..  10 
Rel  12/11/47  STR  2/14/48 

9955  Charlie  Barnet  &  Orch  IOV2 

Rel  1/15/48  STR  6/5/48 

9956  Ted  Weems  &  Orchestra. .  10 Vz 
Rel  3/25/48  STR  6/5/48 

9957  Gene  Krupa  Orch  

Rel  6/10/48 

9958  Tony  Pastor  Orc>'  

Rel  7/22/48 

SCREEN  SNAPSHOTS 

9851  Hollywood  Cowboys   9V2 

Rel  9/4/47 


Releases  (grouped  in  series  of 
which  they  are  a  part)  listed 
under  name  of  distributor. 
Reading  from  left  to  right  are: 
distributor's  release  number;  title 


of  subject;  running  time  in  min- 
utes; release  date;  date  of  issue 
of  Showmkn's  Trade  Review  in 
which  data  concerning  the  sub- 
ject appeared. 


9852  Laguna,  U.S.A  9^4 

Rel  10/9/47  STR  12/20/47 

9853  Out  of  this  World  Series..  9 
Rel  11/27/47  STR  12/20/47 

9854  Off  the  Aif   10 

Rel  12/18/47  STR  12/20/47 

9855  Hawaii  in  Hollywood  10 

Rel  1/22/48  STR  6/5/48 

9856  Photoplay  s  Gold  Medal 

Awards    91/2 

Rel  3/18/48 

9857  Smiles  and  Styles  10 

Rel  4/1/48  STR  6/5/48 

9858  Hollywood  Honors  Hersholt  8 
Rel  5/6/48  STR  6/12/48 

9859  Hollywood  Party    9 

Rel  6/10/48 

9860  Hollywood    Friars  Honor 

George  Jessel   

Rel  7/8/48 

WORLD  OF  SPORTS 

9801  Cinderella  Cagers    9hi 

Rel  9/25/47 

9802  Ski  Demons   9 

Rel  10/23/47  STR  12/20/47 

9803  Bowling  Kings   10 

Rel  11/13/47  STR  12/20/47 

9804  Navy  Crew  Champions. .  .10 
Rel  12/25/47  STR  2/14/48 

9805  Rodeo  Thrills  and  Spills. .  9^2 
Rel  1/29/48  STR  .6/5/48 

9806  Net  Marvels    9 

Rel  3/11/48  STR  6/19/48 

9807  Champions  in  the  Making.  81/2 
Rel  5/23/48  STR  6/19/48 

9808  No  Holds  Barred  

Rel  6/17/48 

9809  Aqua  Zanies  

Rel  7/15/48 

FILM  NOVELTIES 

9901  Aren't  We  All?  10^4 

Rel  11/27/47 

COMMUNITY  SINGS 

9651  No.  1— Linda   10 

Rel  9/4/47  STR   

9652  No.  2— April  Showers  9 

Rel  10/2/47 

9653  No.  3— Peg  O'  My  Heart..  9 
Rel  11/6/47  STR  12/20/47 

9654  No.  4 — When  You  Were 

Sweet  16    9^/2 

Rel  12/4/47  STR  12/20/47 

9655  Feudin'  and  A-Fightin'. .  .101/2 
Rel  1/8/48  STR  6/19/48 

9656  Civilization   

Rel  12/ 12/48  -STR  6/5/48 

9657  I'm  Looking  Over  a  Four- 

Leaf  Clover    91/2 

Rel  4/29/48  STR  6/5/48 

9658  Manana    9 

Rel  6/3/48  STR  6/19/48 

SERIALS  (15  Chapters) 

9120  The  Sea  Hound   

Rel  9/4/47 
9140  Brick  Bradford   

Rel  12/18/47  STR  1/17/48 
9160  Tex  Granger   

Rel  4/1/48 
9180  Superman   

Rel  7/15/48 

METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS 

W-931  Slap  Happy  Lion    7 

Rel  9/20/47 
W-932  The  Invisible  Mouse    7 

Rel  9/27/47  STR  11/22/47 
W-933  King  Size  Canary  

Rel  12/6/47  STR  2/14/48 
W-934  The  Bear  and  The  Bean.  7 

Rel  1/31/48  STR  4/3/48 
W-935  What  Price  Fleadom?  ...  6 

Rel  3/20/48 
W-936  Make  Mine  Freedom  10 

Rel  4/24/48  STR  6/12/48 
W-937  Kitty  Foiled    8 

Rel  5/1/48  STR  6/12/48 
W-938  Little  'Tinker    8 

Rel  5/15/48 
W-939  The  Bear  and  the  Hare . .  7 

Rel  6/26/48 

TRAVELTALKS 

T-911  Visiting  Virginia    9 

Rel  11/29/47  STR  11/22/47 

T-912  Cradle  of  a  Nation   9 

Rel  12/13/47  STR  3/6/48 

T-913  Cape  Breton  Island   9 

Rel  5/8/48 

THE  PASSING  PARADE 

K-971  Miracle  in  a  Corn  Field..  8 

Rel  12/20/47  STR  3/6/48 
K-972  It  Can't  Be  Done  10 

Rel  1/10/48  STR  4/3/48 
K-973  Goodbye  Miss  Turlock...l0 

Rel  1/24/48  STR  4/3/48 
K-974  My  Old  Town   9 

Rel  2/7/48  STR  4/3/48 
K-975  Souvenirs  of  Death  10 

Rel  6/19/48 


GOLD  MEDAL  CARTOONS 

W-921  Goldilocks  and  the  Three 

Bears   11 

Rel  11/22/47 
W-922  The  Fishing  Bear   8 

Rel  12/20/47 
W-923  The  Milky  Way   8 

Rel  2/14/48 
W-924  The  Midnight  Snack  ....  » 

Rel  3/27/48 
W-925  Puss'N'Toots    7 

Rel  4/24/48 
W-926  The  Bowling  Alley  Cat. .  8 

Rel  6/12/48 

PETE  SMITH  SPECIALTIES 

S-951  Football  Thrills  No.  10. . .  8 

Rel  9/6/47 
S-952  Surfboard  Rhythm   8 

Rel  10/18/47  STR  11/22/47 
S-953  What  D'Ya  Know?   9 

Rel  11/18/47  STR  11/22/47 
S-954  Have  You  Ever  Wondered?  9 

Rel 

S-955  Bowling  Tricks   10 

Rel  1/10/48  STR  4/3/48 
S-956  I  Love  My  Mother-in-Law 

But    8 

Rel  2/7/48  STR  5/1/48 
S-957  Now  You  See  It  (Tech.) . .  9 

Rel  3/20/48 
S-958  You  Can't  Win   9 

Rel  5/29/48  STR  6/12/48 
MUSICAL  MERRY-GO-ROUND 
M-981  Freddy  Martin,  Keenan 

Wynn   10 

Rel  2/14/48  STR  6/5/48 
M-982  Tex  Beneke   10 

Rel  2/13/48  STR  6/5/48 
M-983  Ray  Nobel-Buddy  Clark.  11 

Rel  6/26/48 

TWO  REEL  SPECIALS 

A-901  Drunk  Driving   21 

Rel  3/27/48 
A-902  Going  to  Blazes  21 

Rel  4/24/48  STR  6/12/48 

PARAMOUNT 

PACEMAKERS 
K7-1  It  Could  Happen  to  You.. 11 

Rel  10/3/47 
K7-2  Babies,  They're  Wonderful.il 

Rel  11/14/47  STR  11/22/47 
K7-3  Bundle  From  Brazil  11 

Rel  1/2/48  STR  1/17/48 
K7-4  Musical  Miracle   11 

Rel  3/12/48 
K7-5  A  Model  Is  Born   7 

Rel  5/28/48  STR  6/26/48 
POPULAR  SCIENCE 
J7-1  Radar  Fisherman   10 

Rel  10/17/47  STR  11/22/47 
J7-2  Desert  Destroyers   11 

Rel  12/26/47  STR  12/20/47 
J7-3  Streamlined  Luxury   10 

Rel  2/20/48  STR  3/6/48 
J7-4  Fog  Fighters   10 

Rel  4/2/48  STR  6/5/48 
J7-5  The  Big  Eye  10 

Rel  5/21/48  STR  6/12/48 
SPORTLIGHTS 
R7-1  Riding  the  Waves  10 

Rel  10/3/47  STR  11/22/47 
R7-2  Running  the  Hounds  11 

Rel  10/31/47  STR  M/22/47 
R7-3  Five  Fathoms  of  Fun  10 

Rel  11/28/47  STR  1/17/48 
R7-4  Stop,  Look  and  Guess  'Em.  10 

Rel  12/5/47  STR  1/17/48 
R7-5  All  American  Swing  Stars.  10 

Rel  1/16/48  STR  4/3/48 
R7-6  Double  Barrelled  Sport  10 

Rel  2/20/48  STR  4/3/48 
R7-7  Big  Game  Angling  10 

Rel  3/26/48  STR  6/5/48 
R7-8  Riding  Habits   10 

Rel  4/30/48  STR  6/5/48 
R7-9  Big  League  Glory  10 

Rel  6/11/48 

UNUSUAL  OCCUPATIONS 

L7-1  Hula  Magic   11 

Rel  11/7/47  STR  11/22/47 
L7-2  Bagpipe  Lassies   11 

Rel  1/2/48  STR  3/6/48 
L7-3  Modern  Pioneers   11 

Rel  2/13/48  STR  6/5/48 
L7-4  Nimrod  Artist   10 

Rel  4/16/48  STR  6/5/48 
L7-5  Feather  Finery   10 

Rel  5/14/48  STR  6/26/48 

SPEAKING  OF  ANIMALS 
Y7-1  Dog  Crazy   11 

Rel  10/3/47 
Y7-2  Ain't  Nature  Grand  10 

Rel  11/14/47  STR  11/22/47 
Y7-3  Monkey  Shines   9 

Rel  12/12/47  STR  1/17/48 
Y7-4  Home  Sweet  Home  10 

Rel  2/6/48  STR  3/6/48 
Y7-5  'Tain't  So  and  "Tain't 

True   10 

Rel  4/16/48  STR  6/5/48 
Y7-6  As  Headliners   10 

Rel  6/18/48  STR  7/3/48 


NOVELTOONS 

Technicolor 
P7-1  Santa's  Surprise    9 

Rel  12/5/47  STR  1/17/48 
P7-2  Cat  O'Nine  Ails   a 

Rel  1/9/48  STR  1/17/48 
P7-3  Flip  Flap    8 

Rel  2/  23/48  STR  6/5/48 
P7-4  We're  in  the  Honey   B 

Rel  3/19/48  STR  6/5/48 
P7-5  The  Bored  Cuckoo   S 

Rel  4/9/48  STR  6/5/48 
P7-6  There's  Good  Boo's  Tonite.  8 

Rel  4/23/48  STR  6/5/48 
P7-7  Land  of  the  Lost   7 

Rel  5/7/48  STR  6/12/48 
P7-8  Butterscotch  and  Soda   7 

Rel  6/4/48  STR  6/26/48 

UTTLE  LULU 

D6-6  Dog  Show-Off    7 

Rel  1/30/48  STR  5/1/48 

POPEYE 

E7-1  All's  Fair  at  the  Fair  • 

Rel  12/19/47  STR  12/20/47 
E7-2  Olive  Oyl  for  President  7 

Rel  1/30/48  STR  1/17/48 
E7-3  Wigwam  Whoopee    S 

Rel  2/27/48  STR  6/5/48 
E7-4  Pre-Hysterical  Man    9 

Rel  3/26/48  STR  6/5/48 
E7-5  Popeye  Meets  Hercules   7 

Rel  6/18/48 

SCREEN  SONG 

X7-1  The  Circus  Comes  to  Clown  t 

Rel  12/26/47  STR  1/17/48 
X7-2  Base  Brawl    7 

Rel  1/23/48  STR  4/3/48 
X7-3  Little  Brown  Jug   8 

Rel  2/20/48  STR  4/3/48 
X7-4  The  Golden  State   8 

Rel  3/12/48  STR  6/5/48 
X7-5  Winter  Draws  On   7 

Rel  3/19/48  STR  6/5/48 
X7-6  Sing  or  Swim   7 

Rel  6/4/48  STR  6/26/48 

MUSICAL  PARADES 

FF7-1  Samba-Mania   18 

Rel  2/27/48  STR  4/3/48 

FF7-2  Footlight  Rhythm   19 

Rel  4/9/48  STR  6/5/48 

FF7-3  Gypsy  Holiday   19 

Rel  6/25/48  STR  7/3/48 

REO  RADIO 

FLICKER  FLASHBACKS 

84201  No.  1   10 

Rel  10/24/47  STR  12/20/47 

84202  No.  2    9 

Rel  12/5/47  STR  1/17/48 

84203  No.  3    S 

Rel  1/16/48  STR  4/3/48 

84204  No.  4   ,  9 

Rel  2/27/48  STR  6/5/48 

84205  No.  5    8 

Rel  4/9/48  STR  6/5/48 

84206  No.  6    9 

Rel  5/21/48  STR  6/26/48 

84207  No.  7    9 

Rel  7/2/48 

THIS  IS  AMERICA 

83101  Border  Without  Bayonets'.  16 
Rel  11/14/47  STR  12/20/47 

83102  Switzerland  Today   18 

Rel  12/12/47  STR  1/17/48 

83103  Children's  ViUage   19 

Rel  1/9/48  STR  3/6/48 

83104  Operation  White  Tower.  ..18 
Rel  2/6/48  STR  3/6/48 

83105  Photo  Frenzy  16 

Rel  3/5/48  STR  5/1/4S 

83106  Funny  Business   18 

Rel  4/2/48  STR  6/5/48 

83107  Democracy's  Diary   20 

Rel  4/30/48  STR  6/19/48 

83108  Crime  Lab   17 

Rel  5/28/48  STR  6/26/48 

83109  Letter  to  a  Rebel  IG 

Rel  6/25/48  STR  7/3/48 

SPORTSCOPES 

84301  Ski  Holiday    « 

Rel  9/19/47 

84302  Golf  Doctor    I 

Rel  10/17/47 

84303  Quail  Pointers    » 

Rel  11/14/47  STR  12/20/47 

84304  Pin  Games    8 

Rel  12/12/47  STR  1/17/48 

84305  Racing  Day    8 

Rel  1/9/48  STR  3/6/48 

84306  Sports  Coverage    fl 

Rel  2/6/48  STR  3 '6/48 

84307  Teen  Age  Tars   » 

Rel  3/5/48  STR  5/1/48 

84308  Doggone  Clever    S 

Rel  4/2/48  STR  6/19/48 

84309  Big  Mouth  Bass   8 

Rel  4/30/48  STR  6/19/48 

B4310  Muscles  and  the  Lady   9 

Rel  5/28/48  STR  6/26/48 

84311  Ladies  in  Wading   8 

Rel  6/25/48 

MUSICAL  JAMBOREES  (Revivals) 

84401  Enric  Madriguera  &  Orch.  8 
Rel  9/5/47 

84402  Tommy  Tucker  Time   8 

Rel  10/3/47 

84403  Johnny  Long  &  Orch   » 

Rel  10/31/47 


Rel.  No.    Title  Rel.  Date  Data 

8521  Mighty  Mouse  in  the 

Witch's  Cat    7/   

8522  The  Talking  Magpies  in 

Magpie  Madness  (7)   7/   

8523  Mighty  Mouse  in  Love's 

Labor  Won   (7)   g/   

TERRYTOONS 

TechnicoloT-Reissues 

8531  The  Butcher  of  Seville  (7) . .  5/   

8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/   

DRIBBLE  PUSS  PARADE 

8901  Album  of  Animals  (S)  11/21 

8902  Dying  to  Live   (9)              5/  6/19 

FEMININE  WORLD 

8601  Something  Old — Someth  ng 

New  (8)                          2/  5/1 

8602  Fashioned  for  Action  (8) . .  4/  6/5 

MARCH  OF  TIME 

1  Is  Everybody 

Listening?  (19)                 9/5  9/6 

2  T-Men  in  Action  (18)  10/3  10/4 

3  End  of  an  Empire  (IS)  10/31  11/1 

4  Public  Relations  .  .  .  This 

Means  You!   11/28  12/20 

5  The  Presidential  Year  (    ).  12/26  12/20 

6  The  Cold  War  (    )   1/   

7  Marriage  and  Divorce  (    ) .  2/20  3/6 

8  Crisis  in  Italy  (    )   3/   

9  Life  W  th  Junior  (    )  4/   

10  Battle  for  Greece  (    )  5/  ' 

11  The  Fight  Game  (19)           5/  6/26 

12  The  Case  of  Mrs. 

Conrad  (    )    7/ 

13    (    ).,  8/   


UNITED  ARTISTS 

LANTZ  CARTUNES 

The  Bandmaster  (7)  12/  1/17 

The  Mad  Hatter  (7)   2/  /6/19 

Pixie  Picnic   (7)   6/5 

Banquet  Busters  (7)   6/19 

Kiddie  Koncert  (7)   6/5 

[JNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS 

3301  Alvino  Rey  and  Orch.  (15).  10/22  2/14 

3302  Drummer  Man    (15)  12/3  2/14 

3303  Carlos  Molina  &  His 


Rel.  No.    Title  Rel.  Date  Data 

Orch.  (15,   12/13  2/14 

3304  Tex  Beneke  &  His 

Orch.  (15)                       3/3  6/19 

3305  Woody  Herman  &  His 

Orch.  (15)    3/31   

3306  Reg  Ingle  &  His  National 

Seven    (15)                      6/16  6/19 

TECHNICOLOR  CARTUNES 
Reissues 

3321  Knock   Knock   (7)   3/   

3322  Syncopated  Sioux  (7)   5/   

THE  ANSWER  MAN 

3391  Wind,  Curves  and  Trapped 

Doors   (10)   12/22  2/14 

3392  Hall  of  Fame  (10)   1/19   

3393  Men,  Women  & 

Motion    (10)                    3/15  6/19 

3394  Flood  Water  (10)   4/26   

3395  Mighty  Tmber  (10)   6/21   

VARIETY  VIEWS 

3341  Tropical  Harmony  (C)           9/29  11/22 

3342  Chimp  Aviator    (9)  11/17  11/22 

3343  Brooklyn  Makes 

Capital   (27)                    2/9  6/19 

3344  Whatta  Built   (10)              6/7  6/19 

SING  AND  BE  HAPPY  SERIES 

3381  Spotlight  Serenade  (10) .  . .  3/29   

3382  Singing  the  Blues  (10)   5/   

MUSICAL  WESTERNS 

3351  Hidden  Valley  Days  (27)..  2/5  6/19 

3352  Powder  River  Gunfire  (24).  2/26   

.'■353  Echo   Ranch   (25)                4/1  6/19 

SPECIALS 

3201  Snow  Capers  (19)                2/lS  6/19 

WARNER  BROS. 

TECHNICOLOR  SPECIALS 

4001  Celebration  Days   (20)          1/31  2/14 

4002  Soap  Box  Derby  (20)  10/18   

4003  Teddy,  the  Roughrider  (20).  2/21   

4004  King  of  the  Carnival  (20).  4/3   

4005  Calgary  Stampede  (20) ....  5/29   

4006  A  Day  at  the  Fair  (20) ...  7/3   

MEMORIES  FROM  MELODY  LANE 

4201  A  Song  of  the  West  (10) .  .  9/27   

4202  An  Old  Time  Song   (10).. 12/27   

4203  A  Song  About  the 

Moonlight  (10)                 1/24  3/6 


Rel.  No.  Title 


Rel.  Date  Data 

. ..  3/13  6/5 


4204  Grandfather's  Favorites 

4205  A  Stephen  Foster 

Song  (10)    5/8  6/19 

4206  A  Song  From  the 

Movies  (10)    7/17   

BLUE  RIBBON  HIT  PARADE 
(Revivals) 
Technicolor 

4301  Dangerous  Dan  McFoo  (7). 12/20 

4302  Hobo  Gadget  Band  (7)   1/17  . 

4303  Little  Pancho  Vanilla  (7) .  3/20    .  ... 

4304  Don't  Look  Now  (7)   4/10  . 

4305  Curious   Puppy   (7)   4/24 

4306  Circus  Today  (7)   5/22    .  . 

4307  Little  Blabber  Mouse  (7)..  6/12    ...  . 

4308  The  Squawkin'  Hawk  (7) .  .  7/10   

4309  A  Tale  of  Two  Kitties  (7) .  7/31   

4310  Pigs  in  a  Polka  (7)   S/14    .  ... 

4311  Greetings  Bait  (7)   8/28   

JOE  M-DOAKES  COMEDIES 

4401  So  You  Want  to  Be  a 

Salesman   (10)    9/13   

4402  So  You  Want  to  Hold  Your 

Wife    (10)   11/22  12/20 

4403  So  You  Want  An 

Apartment  (10)    1/3  3/6 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4   

4405  So  You  Want  to  Build  a 

House   (10)    5/15   

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26   


SPORTS  PARADE 
Technicolor 

4501  Las  Vegas  Frontier 

Town  (10)   11/1 

4502  Action  in  Sports  (10)  12/13 

4503  A  Nat  on  on  Skis  (10)   7/31 

4504  Sun  Valley  Fun  (10)   2/14 

4505  Trip  to  Sportland   (10) ...  3/6 

4506  Ride,  Ranchero,  Ride  (10).  3/20 

4507  Holiday  for  Sports   (10)..  4/17 

4508  Built  for  Speed   (10)   6/5 

4509  Fighting  Athletes  (10)   5/1 

4510  The  Race  Rider  (10)   6/19 

4511  Playtime  in  Rio  (10)  8/14 

MELODY  MASTERS  BANDS 

4601  Freddy  Martin  &  His 

Orch.  (10)    9/13 

4602  Swing  Styles  (10)  10/25 

4603  Borrah  Minevitch  &  Har. 

Sch.    (10)   12/6 

4604  Rubinoff  and  His 

Viol  n  (10)    1/10 


6/5 
6/5 
6/19 

'6/i9 


Rel.  No.    Title  Rel.  Date  Data 

4605  Artie  Shaw  &  His 

Orch.  (10)    2/7   

4606  Henry  Busse  &  His 

Orch.    (10)    5/15   

4607  The  Saturday  Night  Swing 

Club  (10)    6/19   

4608  Joe  Reichman  &  His 

Orch.  (10)    7/17   

MERRIE  MELODIES 
Cinecolor 

3711  Two  Gophers  From 

Texas  (7)    1/17  2/14 

3714  What  Makes  Daffy  Duck  (7).  2/14   

3716  A  Hick,  a  Slick,  and  a 

Chick  (7)    3/13   

4702  Bone  Sweet  Bone  (7)   5/22   

4704  Up-Standing  Sitter  (7)   7/3   

4707  Dough  Ray  Me-Ow  (7)   8/14   


MERRIE  MELODIES 


Technicolor 

3712  Back  Alley  Oproar  (7)  

3713  What's  Brewing,  Bruin?  (7). 
3715  Daffy  Duck  Slept  Here  (7).. 

3717  I  Taw  a  Putty  Tat  (7)  

3718  Hop,  Look  and  L  sten  (7) . . 
4701  Nothing  But  the  Tooth  (7) . 

4703  The  Shell-Shocked  Egg  (7). 

4704  The  Rattled  Rooster  (7) .  . . 
4706  You  Were  Never 

Duckier  (7)   


3/27   

2/28   

3/6   

4/3  6/19 

4/17  6/19 

5/1   

7/10   

6/26   

8/7   


L.  T.  BUGS  BUNNY  SPECIAL 
Technicolor 

3721  Gorilla  My  Dreams   (7)...  1/3  2/14 

3722  A  Feather  in  His  Hare  (7) .  2/7   

3723  Rabbit  Punch  (7)                4/10  6/19 

3724  Buccaneer  Bunny   (7)  5/S   

3725  Bugs  Bunny  Rides 

Again  (7)    6/12   

3726  Haredevil  Hare  (7)   7/24   

M.M.  BUGS  BUNNY  SPECIAL 

4719  Hot  Cross  Bunny  (7)   8/21   


ADVENTURE  SPECIALS 
Technicolor 

4801  Land  of  Romance  (10)  9/6   

4802  Beautiful   Bali    (10)  11/15  12/20 

4803  Dad  Minds  the  Baby  (10). 12/20   

4804  What's  Hatchin'?  (10)  2/28   

4805  Rhythm  of  a  Big  City  (10) .  3/27  6/5 

4806  Living  With  L'ons  (10) ...  6/5   


VIEWS  ON  NEW  SHORT  SUBJECTS 


Fairbanks'  Porter  Plan 
Modern  Screen  Musical 

Cole  Porter  and  Douglas  Fairbanks,  Jr.,  are 
collaborating  on  a  musical  film  to  be  made  inde- 
pendently by  The  Fairbanks  Company,  it  was 
learned  over  the  weekend. 

Fairbanks,  who  recently  completed  producing 
and  starring  in  "The  O'Flynn"  at  Universal-In- 
ternational, disclosed  that  the  two  have  been 
working  together  for  about  a  month  writing 
the  story,  a  modern  musical.  The  story,  which 
will  be  done  in  color,  is  being  aimed  directly  for 
the  screen  instead  of  being  adapted  from  a 
stageplay. 

Fairbanks  will  star  in  the  picture,  while  he 
and  Porter  will  co-produce.  Production  is  sched- 
uled for  early  1949  after  Fairbanks  finishes  the 
Gene  Markey  story,  "A  World  of  Women," 
and  before  hte  goes  to  England  for  "Sir 
Launcelot." 


Rogers  Replaces  Garland 

Metro-Goldwyn-Mayer  will  bring  Ginger 
Rogers  and  Fred  Astaire  together  again  in 
the  Technicolor  musical  "The  Barkleys  of 
Broadway."  Miss  Rogers  will  replace  Judy 
Garland,  who  has  been  ordered  to  take  a  long 
rest  by  her  physician. 


Buys  Western  Footage 

Edward  Stovall,  representing  the  Calcamera, 
Ltd.,  of  London,  has  acquired  16-mm.  western 
footage  shot  by  Producer  Harry  Sherman  dur- 
ing the  past  seven  years,  and  will  exhibit  it  in 
the  British  Empire  in  the  form  of  three  two- 
reel  scenics. 


Leads  in  Football  Yarn 

Columbia  has  named  Gloria  Henry  and  Richard 
Crane  for  the  leading  roles  in  "Triple  Threat," 
film  about  professional  football. 


LITTLE  TINKER  (MGM— W-938)  Technicolor  Car- 
toon. 8  mins.  The  sad  story  of  a  little  skunk  who  was 
a  social  outcast  until  he  learned  how  to  take  advantage 
of  his  unfortunate  plight.    Release  date,  5/15/48. 

CAPE  BRETON  ISLAND  (MGM— T-913)  Fitz- 
Patrick  Traveltalk  in  Technicolor.  9  mins.  FitzPatrick 
visits  Cape  Breton  Island  near  Nova  Scotia  where 
fishing  is  the  principal  occupation  of  the  colorful  in- 
habitants.   Release  date,  5/8/48. 

THE    BEAR   AND    THE   HARE    (MGM— W-939) 

Technicolor  Cartoon.  7  miiis.  Barney  Bear  goes  rab- 
bit hunting  but  gets  no  cooperation  from  a  whimsical 
rabbit  who  refuses  to  get  caught  and  frustrates  Barney's 
attempts.    Release  date,  6/26/48. 

MARTIN  BLOCK'S  MUSICAL  BERRY  -  GO - 
ROUND  (MGM — M-983)  11  mins.  Featuring  Ray 
Noble  and  his  orchestra  and  Buddy  Clark,  this  subject 
presents  Ray  and  the  band  in  such  numbers  as  Good- 
night Sweetheart,  Linda,  Serenade  and  I'll  Dance  at 
Your  Wedding,  with  Clark  doing  the  vocals.  Release 
date,  6/26/48. 

SOUVENIRS  OF  DEATH  (MGM— K-975)  John 
Nesbitt's  Passing  Parade.  10  mins.  This  subject  traces 
the  history  of  a  Mauser  pistol  which  is  brought  home 
from  the  war  as  a  souvenir  and  eventually  falls  into 
underworld  hands.    Release  date,  6/19/48. 

BONE  SWEET  BONE  (WB— 4702)  Cinecolor  Car- 
toon. 7  rains.  The  professor's  pet  dog,  Shep,  is  plagued 
with  the  mystery  of  who  stole  the  bone  from  the 
dinosaur's  skeleton.)  Shep  isn't  guilty,  but  he  has  a 
hard  time  trying  to  prove  his  innocence  to  his  master. 
Release  date,  5/22/48. 

THE  RACE  RIDER  (WB— 4510)  Technicolor  Sports 


A  Modesf  Governor 

Oklahoma's  Gov.  Roy  J.  Turner  agreed 
to  play  a  role  in  Walter  Wanger's 
"Tulsa,"  which  is  being  filmed  on  the 
Governor's  ranch  near  Sulphur,  only  on 
condition  that  he  be  excused  from  "do- 
ing any  gabbing."  Said  the  Governor,  in 
effect:  "I  have  made  more  than  enough 
speeches  in  my  official  capacity,  and  I 
don't  want  to  inflict  another  on  the  inno- 
cent taxpayer."  The  Governor  became  an 
atmosphere  player. 


Parade.  10  mins.  This  subject  traces  the  career,  step 
by  step,  of  an  aspiring  jockey  (horse,  not  disc).  Subject 
closes  with  the  jockey  guiding  his  mount  into  the 
coveted  winner's  circle.    Release  date,  6/19/48. 

LIVING  WITH  LIONS  (WB— 4806)  Technicolor 
Adventure  Special.  10  mins.  Cleland  Scott,  of  Nairobi's 
Trans-Africa  Limited,  cavorts  with  lions  right  in  his 
own  back  yard.  There  are  also  leopards  who  romp  and 
wrestle  with  the  host.   Release  date,  6/5/48. 

BUGS  BUNNY  RIDES  AGAIN  (WB- 3725)  Bugs 
Bunny  Special.  7  mins.  Bugs  Bunny  accepts  the  chal- 
lenge of  bad  man  Yosemite  Sam  and  succeeds  in  frus- 
trating the  varmint  in  typical  Bugs  Bunny  style.  Release 
date,  6/12/48. 

A  DAY  AT  THE  FAIR  (WB — 4006)  Technicolor 
Special.  19  mins.  All  the  attractions,  events  and  peo- 
ple that  make  up  the  Iowa  State  Fair  are  the  subject 
of  a  camera  tour  in  this  film.  Pictured  are  the  parades, 
the  native  folk  dances  and  the  colorful  costumes  that 
illustrate  the  diversity  of  nationalities  that  comprise 
the  American  agricultural  scene.  The  camera  is  on 
hand  at  the  livestock  shows  and  the  agricultural  ex- 
hibits. Also  shown  are  paintings  in  the  art  exhibit. 
Other  highlights  in  this  film  include  harness  racing 
and  the  exciting  midway  of  a  giant  carnival.  Release 
date,  7/3/48. 

NEIGHBOR  TO  THE  NORTH  (Paramount)  13 
mins.  The  third  picture  to  be  sponsored  by  the  Motion 
Picture  Association  of  America  deals  with  the  problem 
of  the  vanishing  U.  S.  dollar  in  Canada  and  the  need 
for  us  to  come  to  the  aid  of  our  cousins  across  the 
border.  This  sounds  like  a  pretty  heavy  subject,  and 
it  is ;  but  producer  Albert  J.  Richard  and  director  Gene 
Martel  have  actually  turned  out  a  short  that  is  both 
instructive  and  entertaining.  The  film  opens  with  Ralph 
Forbes,  a  Canadian,  and  Walter  Abel,  an  Arnerican, 
driving  across  the  border  on  a  fishing  trip.  During  the 
course  of  the  run  they  discuss  Canadian  aiTairs,  and 
this  discussion  is  picturized.  The  shots  include  footage 
on  scenery,  different  industries,  cities,  farms — even  the 
Dionne  quintuplets.  The  shots  are  well  chosen,  the 
general  effect  being  to  make  you  wish  they  were 
longer.  To  top  these  are  a  series  of  animated  charts 
that  show  in  graphic  fashion  the  flow  of  trade  and 
money  between  the  U.  S.,  Canada  and  Britain,  how 
this  normal  flow  was  disrupted  by  the  war,  and  why 
Canada  had  to  place  an  embargo  on  many  goods  to  stop 
the  outgo  of  gold.  In  this  matter  it  should  be  pointed 
out  to  all  in  the  film  industry  that  no  embargo  was 
placed  on  American  pictures.  The  appeal  of  the  film 
is  for  Americans  to  do  all  they  can  to  help  the  Cana- 
dians— who  are,  after  all,  Americans — out  of  their 
dilemma.  Should  you  play  this?  The  answer  is  that 
it  not  alone  explains  something  the  average  man  won't 
bother  to  read  about,  but  it  is  really  entertaining. 
Release  date,  July  22. 


Coca-Cola  in  the  Paramount  Theatre  of  the  Hellman  Circuit  at  Albany 
(  Tri  State  Automatic  Candy  Co.  maintains  and  operates  the  confectionery  counter) 


CAN  YOU  THINK  OF  AN  EASIER  WAY 
TO  GET  EXTRA  REVENUE? 


THEATRES  all  over  the  country  have  found 
a  simple  way  to  bring  in  more  revenue.  Any 
type  theatre  will  derive  a  substantial  increase  of 
revenue — from  lobby  sales  of  Coca-Cola. 

The  point  is,  sales  correspond  to  attendance. 
The  more  patrons,  the  more  Coke  you  sell. 

Coca-Cola  in  the  lobby  means  not  only  extra 
revenue.  It  means  an  extra  service  to  your 
customers.  It's  a  service  they  appreciate.  They 
welcome  the  pause  that  refreshes — before  the  show 
or  after. 

It's  a  service  that  costs  you  very  little  in  pro- 
portion to  the  revenue  and  the  profit  it  brings 
in.  Theatres  with  sufficient  space  in  the  lobby 


Vendorlator  242 
Coin  Cooler 


find  it  profitable  to  install  counters  with  per- 
sonal attendants.  Theatres  without  such  space 
available  make  a  gratifying  profit  with  automatic 
coin-operated  vending  machines. 

All  types  of  theatres  profit  by  lobby  sales  of 
Coca-Cola. 

Let  us  give  you  ALL  the  facts  about  this  new 
source  of  profits.  Write  National  Sales  Depart- 
ment, The  Coca-Cola  Company,  515  Madison 
Avenue,  New  York  22,  New  York,  or  get  in 
touch  with  your  Coca-Cok  bottler. 

Coke  =  Coca-Cola 

"Coca-Cola"  and  its  abbreviation  "Coke"  are 
the  registered  trade-marks  which  distinguish 
the  product  of  The  Coca-Cola  Company, 


The  Service  Paper  of  The  Motion  Picture  IrtJustry 


PICTURES  REVIEWED: 

Eyes  of  Texas  33 

Music  Man  27 

td  No  Tears  27 

tnge  Victory  27 

Babe  Ruth  Story  27 

Velvet  Touch  27 


.ES  t  CHICK  LLWIi 
Editor  and  Publisher 


FEDERAL  COURT  HOLDS  ASCAP 
IS  MONOPOLY,  ORDERS  CHANGE 

MHiWAUKEE'S  TOWNE  THEATRE 
SEEKS  TO  FORCE  DIVESTITURE 

FARGO,  N.  D.,  EXHIBITORS  BEAT 
CITY'S  5%  ADMISSION  TAX 


REGULAR  FEATURES: 
National  Newsroel  Selling  the  Picture 

Regional  Newsreol  Theatre  Management 

Hollywood  Newsreel  Shorts  Booking  Guide 

Showmen's  Silhouette  Feature  Booking  Guide 


Rnured  ai  lecond  class  matter  February  20,  IMO,  at  the  Foit  Office  at  New  York, 
V.  Y.,  under  the  act  of  March  I,  1879.  PublUhed  weekly  hy  Showmen'i  Trade 
ReWew.  In.    t.O.  P.^.-,.  M.,  V^V  p  V  V    U|  .    ||g  iBji  | 


JULY 

Vol.  49 


71 


1948 
No.  4 


THOUGHTS  IN  A 
PROJECTION  ROOM 


Every  week  I  get  a  shot  of  that  good  old  Vitamin  M-G-M! 
This  'Homecoming'  is  merely  terrific!" 


"Zowie!  Capra's  done  it  again  in  'State  of  the  Union'!" 


This  Technicolor  ^Easter  Parade'  is  Irving  Berlin's  top!" 


(continued  above) 


-Fm  nuts  about  this  Technicolor  'On  An  Island  With  You  !  " 


t6 


Another  sure-fire  Technicolor  hit!  'Date  With  Judy'  is  great!'' 


Garson  in  tights!  Wait  till  they  see  'Julia  Misbehaves'!" 


"And  now  Technicolorific  'Three  Musketeers'  tops  them  all! 


5? 


0^^\ 
.  I 

"Wait  a  minute!  Just  when  I  thought  I'd  seen  everything  I  get  this 
wire  about  Technicolor  'Hills  of  Home'!  Let's  read  it!" 

"Not  since  'Green  Years'  has  any  preview  so  deeply  moved  an  audience 
OS  did  'Hills  of  Home'  last  night  in  Glendale  sneak  screening.  Here  is 
genuine  emotional  beauty  with  exciting  dramatic  background  in  Techni- 
color. Superb  performances  by  Edmund  Gwenn,  Donald  Crisp,  Tom  Drake, 
Janet  Leigh  and  appeal  of  Lassie  promise  big  box-office  rewards.  Direction 
by  Fred  Wilcox  and  production  by  Robert  Sisk  are  top  M-G-M  quality. 
It's  another  topper  in  the  Vitamin  M-G-M  Parade  of  HitsI" 


blushes,  but  "EASTER  V   

PARADE'  is  the  sensa^  C  ^^W^ 
tion  of  the  nation!  y/^"'^  \ 

MORE  AND  MORE  IT'S:  '^M-G-M  GREAT  IN  '48! 


rr 


Ermine 


COLOR  BY  TECHNICOLOR 
CESAR  ROMERO  •  WALTER  ABEL  •  REGINALD  GARDINER  ^ 

HARRY  DAVENPORT  •  VIRGINIA  CAMPBELL  •  WHIT  BISSELL 
Produced  <uid  Directed  by  ERNST  LUBITSCH 

Screen  Play  by  Samson  Raphaelson  •  Lyrics  and  Music 
by  Leo  Robin  and  Frederick  Hollander 
Dances  Staged  by  Hermes  Pan 


HURRY 
HURRY 
FOR 


DAY-&-DATE  ACROSS  THE  COUNTRY  BOOKINGS  AUG.  1 


Century- Fox 


I 


i 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


5 


OPTIMISTIC  OBSERVATIONS 


FOR  YEARS  AND  YEARS  this  page  has  maintained 
that  the  activities  of  ASCAP  could  never  stand  up 
under  the  limelight  of  an  intelligent  court  action  reveal- 
ing all  of  the  operations  and  ramifications  of  this  seat- 
taxing  outfit. 

It  is  truly  amazing,  the  number  and  importance  of 
the  people  who  insisted  that  we  were  all  wet  and  the 
best  that  could  result  from  a  lawsuit  would  be  to 
strengthen  ASCAP's  position  and  make  it  possible  for 
them  to  tax  to  their  heart's  content. 

The  Federal  Court  in  New  York  this  week  more  than 
confirmed  our  contention.  What  we  have  been  saying 
politely,  the  honorable  judge  said  emphatically. 

Although  this  tremendously  important  decision  will 

tnow  have  to  run  its  course  through  a  succession  of 
appeals,  it  would  not  surprise  us  if  it  is  upheld  right  on 
through  to  the  highest  court. 

However,  don't  start  jubilantly  slapping  each  other 
on  the  back  too  soon.  The  composers  and  authors, 
deprived  of  their  melon-cut  from  theatre  tax  receipts 
will,  in  all  probability,  demand,  and  may  even  get,  a 
much  higher  recording  fee  from  the  producers,  and 
that,  in  turn,  may  be  passed  along  to  the  exhibitors. 

But  we'll  cross  that  bridge  when  we  get  to  it.  Right 
now  the  ASCAP  setup  has  received  a  swift  kick  in  the 
pants  and  that's  good  enough  news  for  any  one  day  in  a 
busy  week.  It  should  also  serve  as  an  example  to  any 
group  that  they  cannot  take  advantage  forever  and  get 
away  with  it. 

Let's  all  hope  that  the  decision  will  stick. 

'I*  ^  ^ 

A  RAY  OF  HOPE.  Last  week  we  commented  on  the 
unfortunate  playing  time  situation  in  Chicago's  first 
runs.  This  week  Federal  Judge  Igoe  granted  a  motion 
for  the  B&K  Chicago  Theatre  to  play  "Emperor  Waltz" 
for  four  weeks. 

Immediately  following  the  granting  of  the  motion, 
Jackson  Park's  attorney  challenged  Judge  Igoe's  deci- 
sion and  said  they  would  take  steps  to  have  it  set  aside. 

In  the  meantime,  this  meagre  bit  of  sunshine  from 
the  Windy  City  shows  a  new  kind  of  court  thinking, 
and  from  the  same  court  that  entered  the  original  decree 
limiting  first  runs  downtown  to  two  weeks. 

"The  mills  of  the  Gods  grind  slowly"  .  .  .  etc.,  etc. 

QUITE  BY  ACCIDENT  we  happened  to  see  Herb 
Morgan's  "Heart  To  Heart,"  an  MGM  two-reel  subject. 
Here  is  a  subject  that  is  top-news  right  now  because 


just  about  everybody  is  heart-conscious.  Its  exploita- 
tion possibilities  are  well-nigh  unlimited  for  every  smart 
showman  who  plays  this  particular  release. 

We  recommend  it  as  a  welcome  addition  to  any 
theatre's  program  but  urge  that  wherever  it  is  played, 
it  get  the  benefit  of  some  special  local  selling  and  endorse- 
ments. Properly  handled,  it  will  cause  considerable  and 
favorable  comment  in  your  community. 

IT  BECOMES  INCREASINGLY  EVIDENT  that 
box-ofiice  receipts  are  not  way  off  but,  rather,  poor 
pictures  are  doing  unusually  poor  business.  On  the 
other  hand,  large  and  small  operators  from  many  parts 
of  the  country  tell  us  that  good  pictures  are  still  capable 
of,  and  are  doing,  outstanding  business,  in  some  instances 
reaching  war-time  boom  levels. 

You  don't  have  to  be  a  cockeyed  wonder  to  predict 
that  good  pictures  will  do  good  business,  but  it  is  most 
encouraging  to  know  that  high  grosses  are  still  possible 
when  the  good  ones  come  along.  When  the  good  ones 
start  laying  eggs,  then,  brother,  business  will  really 
be  on  the  skids.  But  this  eventuality  is  not  even  pre- 
dicted by  the  professional  cry-babies. 

Having  had  the  opportunity  of  looking  at  many 
releases  during  the  past  month  or  so  we  are  prompted 
to  report  that  if  good  pictures  do  good  business,  you  can 
expect  good  box-office  receipts  this  coming  fall  and 
winter.  The  average  quality — and  by  quality  we  mean 
audience  appeal  and  real  entertainment — has  gone  up 
considerably  over  what  we  looked  at  last  winter. 

TOA  WILL  BE  AFFORDED  a  spotlighted  oppor- 
tunity of  proving  its  strength  and  importance  by  the 
kind  of  a  turnout  it  gets  for  its  Chica!go  convention, 
come  Sept.  24th  and  25  th. 

A  lot  of  water  has  gone  over  the  dam  since  last 
September  in  Washington  when  the  two  groups, 
MPTOA  and  ATA,  were  merged  into  TOA.  During 
that  time  the  Supreme  Court  handed  down  its  decision 
on  the  industry  trust  suit  plus  some  interesting  decisions 
on  several  of  the  circuit  cases  which  were  pending. 

Drive-ins,  video,  16-mm.,  concessionaire  business,  ad- 
vertising films,  arbitration,  conciliation,  and  many  other 
angles  will  be  ready  for  some  good  open-floor  discussions 
when  the  TOA  members  get  together. 

It  should  be  a  mighty  interesting  convention. 

—CHICK  LEWIS 


SHOWMEN'S  TRAM  REVIEW,  July  24,  1948 


WHAT^S  NEWS 


In  the  Film  Industry  This  Week 


Exhibition 

The  American  Society  of  Composers, 
Authors  and  Publishers  was  found  to  be  a 

monopoly,  insofar  as  its  theatre  Hcense  agree- 
ments on  film  music  are  concerned  in  federal 
court  at  New  York.  The  decision,  if  upheld, 
will  free  the  exhibitor  from  paying  a  seat  tax 
in  jprder  to  use  the  music  on  his  sound  track. 
(P.  7). 

Intra-industry  arbitration  and  conciliation 
are  scheduled  to  be'  the  principal  subjects  up 

at  the  Theatre  Owners  of  America  conven- 
tion in  Chicago  Sept.  24-25,  Executive  Direc- 
tor Gael  Sullivan  declared  upon  his  return 
from  the  mid-western  city  where  he  laid  pre- 
liminary convention  plans. 

In  St.  Louis,  Mid-Central  Allied  elected 
Henry  Halloway  president  and  gave  its  exe- 
cutive committee  extraordinary  powers.  In 
Toronto  exhibitors  were  kicking  about  the 
complicated  tax  forms  they  had  to  fill  out 
on  the  province's  admission  tax  and  were 
trying  to  get  them  simplified.  Also  in  Toronto 
Foto-Nites  appeared  to  have  been  declared 
illegal  when  a  participant  was  fined  $10  on 
the  grounds  that  it  was  a  cash  prize  system 
violating  the  lottery  laws. 

Philadelphia  exhibitors  were  fighting  pos- 
sibility of  a  city  ordinance  which  would  re- 
quire special  fire  help  in  each  theatre.  In 
Boston  the  press  was  hammering  the  Massa- 
chusetts state  censor  for  ordering  deletions 
in  "Hamlet."  In  Los  Angeles  the  Gilmore 
Drive-in  was  providing  for  customers  who 
had  no  cars  by  arranging  special  places  for 
them  to  sit. 

Sixteen-millimeter  competition  in  the  form 
of  basement  movies  and  the  like  is  causing 
exhibitor  concern  in  the  Charlotte  area.  In 
Oberlin,  Ohio,  movies  are  intermission  at  a 
new  type  of  dance  theatre  where  the  folks 
can  dance,  eat  and  drink.  In  Pueblo,  Franken- 
stein, going  down  the  aisles  scaring  men, 
women  and  children,  as  part  of  a  horror  stage 
show,  got  conked  on  the  head  with  a  beer 
bottle  by  a  very  impressed  spectator  with 
the  result  that  said  Frankentein  had  a  one- 
inch  gash  in  his  head. 

Distribution 

Twentieth  Century-Fox  will  not  curtail 
production  but  will  keep  its  studios  going 

full  blast  to  produce  a  coming  schedule  of  30 
A  pictures,  as  well  as  continue  production 
on  a  world-wide  basis,  President  Spyros 
Skouras  told  the  sales  convention  in  Toronto. 

Universal-International  is  hypoing  the  sales 
boys  over  September,  which  is  Bill  Scully 
Month  and  has  a  list  of  seven  pictures  set 
up  for  release  then.  MGM  is  roaring  with 
pride  over  "Easter  Parade"  which  is  break- 
ing records. 

Film  Classics  has  taken  over  the  reissue 
rights  to  "The  Hairy  Ape,"  from  Producer 
Jules  Levey.  Jewish  Film  Distributors  has 
been  formed  under  guidance  of  Elias  Marks 
to  handle  Jewish,  Palestinian  and  Polish- 
made  Yiddish   Films,  "We  Live  Again,"  a 


documentary,  is  its  first.  Variety  Film  Dis- 
tributors, Inc.,  has  purchased  the  Italian 
rights  on  United  Artists'  "The  Red  River." 

Litigotion 

The  anti-trust  suit  pot  was  boiling  again 
this  week.  In  Chicago,  the  Towne  Theatre 

of  Milwaukee,  was  suing  the  majors  in  order 
to  compel  them  to  divest  themselves  of  their 
theatre  holdings  in  Milwaukee,  claiming  that 
the  defendants  were  conspiring  to  give  the 
best  runs  to  the  distributor-owned  houses 
there.  The  suit  also  asks  triple  damages 
amounting  to  $1,050,000. 

Again  in  Chicago  Attorney  Thomas  Mc- 
Connell  stepped  forth  on  the  Jackson  Park 
Theatre  suit  with  the  notice  that  he  would 
appeal  Judge  Igoe's  recent  exemption  which 
allows  Paramount  to  run  "The  Emperor 
Waltz"  in  a  loop  theatre  of  that  city  for  four 
weeks  instead  of  the  maximum  two  weeks 
under  his  injunction.  McConnell  says  the 
judge  who  issued  the  injunction  can't  modify 
it  because  a  hig'her  court  affirmed  it. 

In  Los  Angeles,  the  Atlantic  Theatre  filed 
a  damage  suit  for  $561,000  and  injunctive 
relief  against  the  majors,  National  Theatres 
and  its  subsidiaries  and  came  as  far  east  as 
to  include  the  St.  Louis  Amusement  Com- 
pany. Claim  is  that  Fox  West  Coast  and 
Cabart  Corporation  are  getting  the  breaks 
through  favoritism.  Cabart  is  connected  with 
the  Arthur  family  whose  Harry  Arthur  is 
president  of  St.  Louis  Amusement  Company 

In  Los  Angeles  Trinity  Films  sued  David 
O.  Selznick  and  Vanguard  Films  for  $2,175,- 
000,  alleging  breach  of  contract  in  Selznick's 
reported  refusal  to  allow  his  contract  actors 
to  appear  in  'Tf  This  Be  My  Harvest." 

Taxes 

St.  Louis  seemed  to  have  lost  its  chance 
to  get  a  repeal  soon  of  the  city  five  per  cent 

amusement  tax  when  the  Mayor's  call  for  a 
special  council  session  did  not  include  the 
subject.  East  St.  Louis  introduced  a  three 
per  cent  tax  ordinance  which  looks  like  it 
will  pass.  Fargo,  N.  D.,  succeeded  in  beating 
a  tax  measure  and  Richmond  Heights,  Mo., 
held  first  reading  on  a  five  per  cent  box-office 

tax  bill.  General 

While  British  independent  exhibitors  con- 
tinued to  be  incensed  over  the  quota  and 

Rank  rental  terms — neither  of  which  seemed 
in  any  prospect  for  a  great  change — the 
Motion  Picture  Export  Association  of 
America  this  week  held  a  secret  meeting  at 
which  Eric  Johnston  reportedly  told  the  group 
to  be  realistic  and  to  work  for  the  future. 
Johnston's  position  might  be  gleaned  from 
the  fact  that  in  Hollywood  he  told  the  indus- 
try to  produce  for  the  home  market. 

In  Maryland  the  censors  there  were  con- 
sidering the  legality  of  extending  their  opera- 
tions to  television.  In  Hollywood  the  Motion 
Picture  Relief  Fund  reelected  Jean  Hersholt 
president  for  his  12th  term  and  announced 
it  had  spent  $789,319  on  7,924  cases. 


INDEX  TO  DEPARTMENTS 


Advance    Data    34 

Audience  Classifications    27 

Box-Office  Slants    27 

Feature  Booking  Guide   35 

Feature  Guide  Title  Index   35 

Hollywood      16 


Newsreel  Synopses    34 

Regional  Newsreel    28 

Selling  the  Picture                              .  .  22 

Shorts    Booking   Guide   42 

Theatre  Management    14 

Views  on  New  Shorts   43 


SHOWMEN'S  TRADE  REVIEW.  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Publisbec 
every  Friday  by  Showmen's  Trade  Review.  Inc..  15(11  Broadway,  New  York  18.  X.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  Thick'  Lewis.  Editor  and  oublisher:  Tom  Kennedy.  Executive  Editor: 
Ralph  Cokain.  Managing  Editor;  Harold  Rendall.  Equipment  Advertising  Manager;  West  Coast  Office. 
6777  Hollywood  Boulevard,  Hollywood  2'8.  California;  Telephone  HOUywood  2055;  Ann  Lewis,  manager. 
London  Representative.  Jock  MacGregor.  16  Leinster  Mews.  London,  W.2;  Telephone  AMBassador 
3601  ;  Member  Audit  Bureau  of  Circulations.  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review.  Inc.  Address  all  correspondence  to  the  New  York  office.  Subscrip- 
tion rates:  $2.00  per  year  in  the  United  States  and  Canada:  Foreign,  $5.00;  Single  copies,  ten  cents 


Milwaukee's  Towne 
Seeks  Divestiture  ^ 

Suit  to  compel  major  distributors  to  divest 
their  Milwaukee  theatre  holdings  and  to  en- 
join them  from  concerted  action  in  clearances 
and  bookings  was  filed  by  Milwaukee's  Towne 
Theatre  in  the  federal  court  in  Chicago  Tuesday 
by  Attorney  Thomas  McConnell. 

The  suit,  directed  against  Paramount,  Loew's 
(MGM),  20th  Century-Fox,  RKO,  Warners, 
Warner  Zone  Manager  James  E.  Coston  and 
Columbia,  also  asks  for  triple  damages  amount- 
ing to  $1,050,000. 

Claim  is  that  the  defendants  granted  exclusive 
first-runs  on  all  MGM,  20th-Fox,  Paramount, 
and  Columbia  product  to  the  Fox  Wisconsin 
Palace,  Strand  and  Wisconsin  while  Warner 
Bros.,  RKO  and  Universal  product  goes  to  the 
Warners'  Alhambra  and  Riverside.  Universal 
is  not  a  defendant  in  the  suit.  The  1,770  Towne 
has  played  United  Artists  and  foreign  product. 


California  Theatre 
Files  $561,600  Suit 

Suit  for  triple  damages  amounting  to  $561,- 
600  and  injunctive  relief  against  an  alleged 
monopoly  on  first-runs  was  filed  in  the  federal 
court  at  Los  Angeles  Monday  by  Mr.  and  Mrs. 
Irving  C.  Hanson  of  the  Atlantic  Theatres  at 
Long  Beach,  Calif. 

The  suit  charges  that  the  defendants  among 
them  conspired  to  give  first-runs  to  houses 
operated  by  Fox  West  Coast  and  the  Cabart 
Corporation  in  the  Long  Beach  area  and  had 
to  charge  the  Atlantic  higher  rentals  for  runs 
after  theatres  controlled  by  these  defendant 
corporations. 

Names  Defendants 

Named  as  defendants  by  Atlantic  Attorney 
Fred  A.  Weller  are :  Paramount,  RKO,  Loew's 
(MGM),  20th  Century-Fox,  Warner  Bros., 
Universal,  Columbia,  United  Artists,  Republic, 
National  Theatres,  Fox  West  Coast,  Cabart 
Theatre  Corporation,  St.  Louis  Amusement 
Company,  Milton  B.  Arthur  and  Harry  A. 
Arthur. 

Inclusion  of  St.  Louis  Amusement  and  the 
Arthurs  is ,  based  on  the  allegation  that  the 
Arthur  family  controls  Cabart. 


Film  Classics  Gets 
Broadway  Show  Space 

Film  Classics  this  week  negotiated  an  agree- 
ment whereby  it  will  get  New  York  showcase 
space  for  several  of  its  pictures  in  the  Rialto 
at  Broadway  and  42nd  Street.  The  house  will 
continue  under  the  operation  of  James  Mage 
and  is  scheduled  to  present  a  minimum  of  the 
following  Film  Classics  product  successively : 

"Sofia,"  "Miraculous  Journey,"  "Unknown 
Island,"  "Daughter  of  Ramona." 


What!  Not  Selznick? 

When  Broadway's  Victoria  Theatre  reopens 
this  fall  after  remodeling  it  will  be  under  the 
management  of  its  present  operators.  City  In- 
vesting Company,  an  official  of  that  company 
declared  this  week.  David  O.  Selznick,  whose 
offices  announced  during  the  winter  that  he 
would  take  over  the  house  as  a  showcase,  had 
approached  them,  the  Investing  Company  said, 
and  a  contract  had  been  drawn  but  not  concluded. 


SHOWMEN'S  TRAD£  REVIEW,  July  24,  1948 


7 


Ascap  a  Monopoly,  Federal  Court  Decides; 
Will  Order  Change  in  Film  Music  Licensing 


In  Briei 

Federal  Judge  Leibell's  decision,  if  upheld,  frees  the  exhibitor  from  the  necessity 
of  taking  out  an  Ascap  public  performance  rights  license  in  order  to  play  music  which 
is  recorded  as  part  of  the  pictures  he  exhibits.  It  does  not  free  the  exhibitor  from 
taking  out  such  an  Ascap  license  for  Ascap  music  when  it  is  played  in  the  theatre 
by  an  orchestra,  organ,  singer,  recording  or  any  other  way  than  as  part  of  the  film's 
exhibition. 

Judge  Leibell  found  that  Ascap's  actions  were  in  violation  of  the  anti-trust  act  not 
so  much  for  what  Ascap  had  done  but  for  what  it  could  do  with  the  power  it  had 
and  made  the  following  points: 

1)  Ascap  must  divest  itself  of  all  public  performance  rights  to  film-synchronized 
music  when  the  performance  is  part  of  an  exhibition  of  a  film  for  which  the  music 
synchronization  was  licensed.  These  rights  must  be  returned  to  the  copyright  owners. 

2)  Ascap  must  not  obtain  the  right  to  such  public  performance  on  any  music. 

3)  Ascap  must  not  refuse  to  grant  motion  picture  producers  such  public  performance 
rights  when  they  license  to  producers  to  synchronize  the  music  with  the  film.  (The 
public  performance  right,  however,  remains  separate  from  the  synchronizing  right 
and  the  subject  of  separate  negotiation  with  the  producer.) 

4)  Ascap  members  must  not  license  such  public  performance  rights  to  anyone  but  a 
motion  picture  producer  who  is  synchronizing  the  music  on  film. 

5)  Neither  Ascap  nor  its  members  may  conspire  with  producers  for  the  purpose  of 
including  in  any  exhibition  contract  a  clause  which  "directly  or  indirectly"  requires 
the  exhibitor  to  obtain  an  Ascap  license  "as  a  condition  to  the  exhibition"  of  a  film 
he  leases. 

Judge  LeibelPsDecisionMarks 
New  Phase  in  Decade  of  Suits 


Decision,  If  Upheld,  Will 
Relieve  Exhibitor  of  Seat 
Tax  for  Synchronization 

Federal  Judge  Vincent  Leibell  in  New  York 
Monday  found  the  theatrical  licensing  system 
used  by  the  American  Society  of  Authors,  Com- 
posers and  Publishers  in  connection  with  syn- 
chronized motion  picture  music  violated  the 
anti-trust  laws  and  indicated  he  would  order 
Ascap  members  to  negotiate  such  public  per- 
formance rights  with  producers  instead  of 
exhibitors. 

Judge  Leibell's  decision,  which  Ascap  said  it 
would  appeal,  was  made  in  the  so-called  Alden- 
Rochelle  case,  a  suit  filed  by  164  members  of 
the  regional  Independent  Theatre  Owners  of 
New  York  several  years  ago  and  brought  to 
trial  recently. 

The  practical  efifect  of  the  judge's  decision, 
unless  reversed,  will  be  that  the  exhibitor  will 
not  have  to  take  out  an  Ascap  license  for 
the  Ascap  music  coming  over  the  sound  tracks 
of  the  films  he  leases.  However,  he  is  still  liable 
for  th^  public  performance  rights  under  the 
copyright  law  for  this  music  when  it  is  played 
not  in  synchronization  with  the  picture — such 
as  performances  by  orchestra,  organ,  piano,  or 
even  a  record. 

Judge  Leibell,  who  found  that  Ascap  was  a 
monopoly  by  virtue  of  the  power  it  could  exact 
if  not  by  its  actions  alone,  denied  the  plaintiffs 
the  $50,000  lawyers  fees  and  the  approximate 
$1,200,000  damages  they  sought  deciding  that 
the  plaintiffs  could  not  prove  any  loss  under 
the  Ascap  licenses.  The  judge  however  declared 
that  in  view  of  Ascap's  monopoly  that  the  plain- 
tiffs were  entitled  to  an  injunction  which,  in 
his  own  words  should  contain : 

Injunction 

"a)  Directing  Ascap  to  divest  itself  with  all 
reasonable  speed  of  all  rights  of  public  per- 
formance for  profit  through  the  exhibition  of 
motion  picture  films,  of  musical  compositions 
which  have  been  synchronized  with  motion  pic- 
ture films,  and  to  assign  said  performance  rights 
to  the  owner  of  the  copyright  of  said  musical 
compositions ; 

"b)  Restraining  Ascap  from  obtaining  the 
right  of  public  performance  of  any  musical 
composition  synchronized  with  motion  picture 
films  when  such  musical  composition  is  per- 
formed for  profit  in  conjunction  with  the  exhibi- 
tion of  such  motion  picture  films ; 

"c)  Restraining  Ascap's  members  from  refus- 
ing to  grant  to  motion  picture  producers  the 
right  to  publicly  perform  for  profit  through  the 
exhibition  of  motion  picture  film,  all  musical 
(Continued  on  Page  10) 


Oh,  Horrors! 

Men  clutched  their  chairs  and  women 
screamed — Frankenstein  was  walking 
down  the  dimly-lit  aisle  of  a  Pueblo, 
Colorado,  theatre  in  all  his  creepy  terror. 
It  was  all  part  of  a  "horror"  midnight 
show  of  course,  but  one  beer-drinking 
patron  took  it  seriously  and  came  up 
brandishing  his  beer  bottle.  Result: 
Frankenstein,  who  turned  out  to  be 
Jimmy  T.  Richardson  of  Pittsburgh, 
Kansas,  received  a  one-inch  head  gash. 
A  first  aid  crew  of  city  firemen  took  him 
to  a  doctor. 


Federal  Judge  Vincent  Leibell's  decision 
against  the  American  Society  of  Composers, 
Authors  and  Publishers  Monday  marked  an- 
other phase  of  the  almost  constant  litigation  in 
which  Ascap  has  been  engaged  during  the  past 
10  years. 

The  organization,  which  has  held  its  own 
on  many  fronts  with  considerable  skill,  has 
been  always  victorious  in  any  suits  which 
attempted  to  challenge  its  right  to  collect  for 
public  performing  rights.  It  has  for  the  most 
part  been  successful  in  its  battle  against  state 
anti-Ascap  measures,  but  apparently  it  has 
sought  to  avoid  any  challenge  of  its  existence 
as  a  monopoly. 

Formed  in  1914 

Ascap  was  formed  in  1914  with  no  mono- 
polistic intentions  in  mind.  It  was  born  as  a 
result  of  long  years  of  injustice  during 
which  composers  found  that  their  music  was 
being  used  by  others  for  profit  without  their 
obtaining  a  cent  of  payment — despite  the  fact 
a  copyright  law  existed  which  was  designed  to 
enable  them  to  obtain  such  payment. 

This  situation  crystalized  one  day  when  the 
late  Victor  Herbert,  eating  in  a  restaurant, 
heard  one  of  his  popular  melodies  being  played 
by  the  orchestra  and  realized  that  while  he  was 
paying  the  restaurant  for  his  food,  the  restaurant 
was  not  paying  him  for  his  music. 

The  redoubtable  Herbert,  who  brought  energy 
and  Irish  eloquence  to  everything  he  did,  de- 
cided to  do  something  about  this  and  as  a 
result,  in  association  with  other  composers, 
among  whom  was  John  Philip  Sousa,  Ascap 
was  formed.  Its  purpose  was  to  provide  a 
central  system  to  license  the  copyrighted  music 
of  its  members,  to  provide  a  policing  system  to 
find  where  their  music  was  being  played  for 
profit  without  authority  and  to  provide  legal 
assistance  to  fight  such  violations. 

The  Society,  as  it  operates  today,  is  governed 
by  a  board  of  24  directors — 12  of  whom  are 


elected  by  its  publisher  members  and  12  of 
whom  are  elected  by  its  composer  members. 
Its  profits  are  split  equally  between  the  pub- 
lisher division  and  the  composer  division.  Pub- 
lishers and  composers  in  turn  distribute  their 
:hare  of  the  profits  on  a  merit  and  seniority 
system  which  classifies  them  according  to  the 
success  of  their  works  among  other  thifigs. 

It  was  not  until  1917,  three  years  after 
organization,  that  Ascap  got  anywhere  in  its 
efforts  when  the  U.  S.  Supreme  Court,  in  a 
unanimous  opinion  written  by  Justice  Oliver 
Wendell  Holmes,  upheld  the  validity  of  copy- 
right legislation.  From  then  on  Ascap's  his- 
tory has  been  filled  with  legal  skirmishing. 
.  Much  of  this  skirmishing  arose  as  states, 
urged  by  radio  interests,  hotels  and  exhibitors, 
but  influenced  mostly  by  the  first  two,  enacted 
anti-Ascap  measures,  which  were  apparently 
designed  to  keep  Ascap  from  operating  within 
their  borders  without  conflicting  with  the  copy- 
right law. 

These  measures  took  the  forms  of  regula- 
tion, fees  and  requiring  Ascap  to  file  a  catalogue 
of  its  music  with  the  state  authorities  together 
with  a  rate  of  license. 

Such  laws  were  passed  by  Florida,  Ten- 
nessee, Washington,  Montana  and  Nebraska. 
Ascap  fought  the  law  in  Tennessee  where  it 
apparently  won,  complied  with  the  law  in 
Florida  and  Washington  and  saw  the  laws  in 
(Continued  on  Page  12) 


Sixfeen-mm.  Spread 

Sixteen-millimeter  films  for  home 
movies  are  spreading  in  the  Charlotte 
territory  in  a  big  way,  according  to 
Jim  Griffith  of  the  Theatre  Equipment 
Company.  Griffith  claims  that  judging 
from  the  volume  of  16-mm.  projectors 
sold  recently,  the  16-mm.  business  will 
give  35-mm.  a  run  for  its  money. 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


Beat  Fargo  Tax 
With  Hard  Facts 

Levy  Would  Not  Produce, 
Exhibitors  Show  City 

Exhibitors  of  Fargo,  N.  D.,  succeeded  in 
beating  their  city's  proposed  five  per  cent  tax 
on  amusement  admissions  through  a  clever  use 
of  figures  to  prove  their  point,  it  was  re- 
vealed in  that  city  this  week. 

The  tax,  originally  proposed  by  the  city  man- 
ager who  wanted  to  get  a  quick  program  of 
improvements  under  way,  lost  when  it  was 
tabled. 

It  developed  that  exhibitors  had  been  doing 
some  quiet  and  persuasive  talking  with  com- 
missioners and  others  in  public  life  in  which 
they  brought  out  the  following  points : 

1)  That  the  tax  would  bring  in  only  about 
one-third  of  the  estimated  revenue.  (They 
backed  this  up  with  figures.) 

2)  That  it  was  discriminatory  since  it  did 
not  cover  all  entertainments. 

3)  That  theatres  were  already  over-taxed 
and  the  new  tax  would  hurt  business  seriously. 

4)  That  patrons  of  theatres  were  already 
over-taxed  and  would  not  pay  the  new  tax. 


Barney  Dubinsky  Dead; 
Was  Actor,  Exhibitor 

Funeral  services  were  held  in  Kansas  City, 
Mo.,  Wednesday  for  Barney  Dubinsky,  56, 
youngest  of  the  three  Dubinsky  brothers  and  a 
partner  with  his  brother  Ed  Durwood  in  the 
Durwood  circuit  which  operates  theatres  in 
Kansas  City,  St.  Joseph,  Jefferson  City,  Mo., 
and  Leavenworth,  Kansas. 

Dubinsky,  who  at  one  time  was  in  personal 
charge  of  the  St.  Joseph  and  Jefferson  City 
houses,  had  been  out  of  theatre  business  since 
1936  when  he  was  injured  in  an  auto  accident 
near  Parkville,  Mo.  In  1939  he  moved  to 
.\rizona  and  operated  the  Santa  Rita  Nut  Shop 
at  Tucson,  where  he  died  Sunday  after  an  ill- 
ness of  several  weeks. 

Dubinsky  entered  show  business  as  a  comedian 
in  tent  shows  with  his  brother  Ed  Durwood. 
He  is  survived  by  his  widow  Ruth  Karp  Dubin- 
sky, and  three  brothers — Ed  Durwood,  William 
H.  Dubinsky,  and  Irvin  Dubinsky. 


Harry  Katz  Passes 

Harry  Katz,  former  owner  of  the  Monarch 
Theatres,  now  Gamble  Enterprises,  died  in  a 
Chicago  hospital  Monday  after  a  lengthy  ill- 
ness. Katz,  who  was  in  his  fifties,  is  survived 
by  his  widow. 


Roy  Alexander  Dead 

Roy  Alexander  of  National  Screen  Service 
died  in  Southtown  Hospital,  Chicago,  Tuesday 
where  he  was  brought  after  he  suffered  a  heart 
attack  while  attending  the  funeral  of  Jack  Mc- 
Pherson,  another  National  Screenite. 


'Ibee'  Funeral 

New  York's  show  world  turned  out  Monday 
for  the  funeral  of  Jack  Pulaski,  65-year  old 
drama  editor  of  Variety  known  to  the  trade  as 
"Ibee." 


Col.  Selig 

Funeral  service  for  Col.  William  N.  Selig, 
84-year  old  pioneer  in  motion  picture  projec- 
tors, newsreels,  serials  and  Hollywood  produc- 
tion, were  held  in  Hollywood  Monday. 


Bumper  Production  Crop, 
Skouras  Pledge  tor  ZOth^Fox 

Confidence  in  the  future  of  the  motion  picture  industry  backed  up  by  a  large 
production  schedule  which  will  keep  its  studios  going  full  blast  was  pledged  in 
Toronto  Thursday  by  President  Spyros  P.  Skouras  at  a  sales  convention  of  the 
organization. 

Skouras  said  the  company  would  have  30  A's  for  the  year  and  its  production  would 
be  on  a  global  basis  with  shooting  in  England,  Germany,  France,  Canada  and  Italy. 


MPEA  Directors 
Quiet  on  Meet 

Directors  of  the  Motion  Picture  Export  As- 
sociation and  heads  of  the  principal  U.  S.  dis- 
tributing corporations  met  in  secret  session  in 
New  York  Monday  during  which  they  re- 
portedly considered  the  possibility  of  stopping 
their  individual  sales  efforts  in  England  and  to 
meet  the  British  quota  with  a  united  front 
through  a  single  MPEA  sales  agency. 

The  meeting  adjourned  with  no  definite  ac- 
tion and  was  said  to  have  revealed  differences 
in  opinion  among  the  members  on  various  as- 
pects of  the  British  situation.  Eric  Johnston 
presided  and  MPEA  Assistant  Managing  Di- 
rector Frank  McCarthy  reportedly  told  those 
present  that  returns  from  blocked  funds  in  Eng- 
land would  be  negligible  since  the  British  had 
hemmed  them  in  with  restrictions.  McCarthy's 
opinion  seemed  to  be  that  the  industry  was 
lucky  if  it  got  its  $17,000,000  in  film  rentals, 
the  total  of  which  it  can  withdraw  for  film 
rentals  under  the  Anglo-American  agreement 
which  ended  the  ad  valorem  tax. 

Guarded  Secret 

Just  what  the  individual  company  heads  felt 
about  the  British  situation  is  a  carefully 
guarded  secret  though  there  is  a  strong  school 
of  thought  which  thinks  that  the  British  have 
out-traded  them. 

But  an  indication  of  how  the  situation  lined  up 
came  from  Eric  Johnston  who  later  in  the  week 
spoke  in  Hollywood  and  told  the  industry  to 
gear  its  product  to  the  domestic  market. 
Johnston  added  the  foreign  situation  would  get 
worse  and  repeated  his  previous  statements 
about  trimming  costs  and  improving  quality. 

United  Front 

The  distributors  who  comprise  the  MPEA — 
Paramount,  20th-Fox,  RKO,  Loew's  (MGM), 
United  Artists,  Universal-International,  Warner 
Bros.,  Allied  Artists — evidently  feel  that  a  uni- 
fied sales  oepration  under  the  MPEA  might 
provide  a  better  front  to  meet  the  British  quota, 
especially  in  view  of  the  reported  attitude  taken 
by  the  Rank  circuits  on  rentals. 

Under  an  MPEA  sales  system,  MPEA  would 
determine  what  and  how  many  films  should  go 
to  England  and  by  restricting  the  exports  of 
features  it  could  help  offset  the  decreased  rentals 
which  British  exhibitors  might  hold  out  for 
if  the  quota-limited  market  were  offered  un- 
limited amounts  of  American  product. 


Feeling  High  Over  Quota 
Among  British  Showmen 

Feeling  continued  to  run  high  in  London  on 
the  part  of  independent  exhibitors  over  the 
quota  and  the  rental  terms  J.  Arthur  Rank's 
organizations  were  asking.  The  feeling  was 
intensified  as  it  became  evident  there  might  be 
little  relief  from  the  board  of  trade  with  which  a 


committee  of  the  Cinematograph  Exhibitors 
Association  filed  a  protest. 

The  committee,  which  told  the  board  that 
the  quota  was  unpopular,  that  there  was  not 
sufiticient  British  product,  to  meet  it  and  that 
exhibitors  in  many  areas  were  losing  money 
by  having  to  play  revivals  to  comply  with  its 
terms,  was  in  turn  told  by  the  board  that  the 
public  would  have  to  get  to  like  British  films. 

Independent  exhibitors  further  were  thought 
unwilling  to  take  Rank's  suggestion  that  a 
tribunal  be  set  up  to  iron  out  diflSculties  over 
rents  and  other  terms  with  his  General  Film 
Delivery.  Their  request  that  they  have  rep- 
resentatives present  when  Rank  addressed  GFD 
salesmen  was  reportedly  refused. 


Atbitiation,  Conciliation 
High  on  TOA  List 

Intra-industry  arbitration  and  conciliation 
will  loom  high  on  the  subjects  to  be  discussed 
by  the  Theatre  Owners  of  America  at  its  con- 
vention in  the  Drake  Hotel  Chicago,  Sept.  24- 
25,  retiring  executive  Director  Robert  W.  Coyne 
said  this  week. 

The  importance  of  court  decisions  in  industry 
operation  will  also  hold  a  high  place  on  the 
agenda,  Coyne  said,  with  the  TOA's  legal  ad- 
visory committee  holding  a  special  session  be- 
fore the  opening  of  the  convention  to  prepare 
a  report  on  the  legal  picture  for  the  convention 
at  large. 

Other  subjects  to  be  discussed  will  be  16-mm. 
competition,  taxation,  public  relations,,  audience 
expansion,  campaigns  and  charities,  distributor- 
exhibitor  relations,  budget  and  finance.  It  is 
hoped  to  have  a  high  official  of  television  broad- 
casting to  be  present  to  discuss  the  theatre  and 
television  relationship 


Henry  Halloway  Heads 
Mid-Central  Allied 

Henry  Halloway,  St.  Louis  theatre  owner, 
was  elected  president  of  the  Mid-Central  Allied 
Theatre  Owners,  newly-formed  national  Allied 
unit  in  that  area,  by  the  organization's  execu- 
tive committee  at  a  meeting  in  St.  Louis  Tues- 
day night. 

Elected  with  Halloway  were  Vice-President 
A.  B.  Jeffries  of  Piedmont,  Secretary  Hugh 
Graham  of  St.  Louis  and  the  following  directors : 
Charles  Beninati,  Earl  Vandever,  W.  T.  Zim- 
merman, Caesar  Berutt,  Lee  Norton  and  Andy 
Dietz. 

In  a  last  minute  switch  Mid-Central  Allied 
gave  its  executive  committee  Tuesday  full  power 
to  elect  officers  and  directors  as  well  as  to  draft 
laws  and  it  called  off  a  scheduled  Wednesday 
session  for  the  entire  organization. 


Appendix  Fouls  Bateman 

Screen  Guild  General  Sales  Manager  Francis 
Bateman,  stricken  with  appendicitis  on  a  visit 
to  Dallas,  was  reported  recovering  this  week. 


wers/ 


WALTER  WANGER  presents 

TAP  ROOTS 

Co/or  fc/  TECHNICOLOR 

starring 

VAN  SUSAN 

HEFLIN  •  HAYWARD 

with 

BORIS  KARLOFF  •  JULIE  LONDON 
WARD  BOND  •  RICHARD  LONG 

and  Introducing  WHITFIELD  CONNOR 

Directed  by  GEORGE  MARSHALL 

'  Screenplay  by  Alan  LeMay  •  Additional  Dialogue 
by  Lionel  Wiggam  •  Produced  by  WALTER  WANGER 
PICTURES.  Inc.  •  A  GEORGE  MARSHALL  Production 

A  UNIVERSAL-INTERNATIONAL  RELEASE 


Out-grossing  ^Xanyon  Passage,^^ 
^^The  Egg  And  I/'  and  all  previous 
U-l  top  money-makers  at  Goldman 
Theatre,  Philadelphia,  and  terri- 
torial day-and-date  premiere. 
Holding  over  in  every  situation- 
Philadelphia,  Atlantic  City,  Easton, 
Wilmington,Lancaster,Allentown, 
Reading,  Harrisburg!  Nothing 
like  it  ever  hit  the  territory  before ! 


10 

Court  Holds  Ascap 
Is  Monopoly 

(Continued  from  Page  7) 

compositions  which  they  allow  motion  picture 
producers  to  synchronize  with  motion  picture 
film; 

"d)  Restraining  Ascap's  members  from  li- 
censing except  to  motion  picture  producers, 
the  right  of  public  performance  for  profit  through 
the  exhibition  of  motion  picture  films,  of  mus- 
ical compositions  synchronized  with  motion  pic- 
tiiVe  films ; 

"e)  Restraining  Ascap  and  its  members  from 
conspiring  with  motion  picture  producers  for 
the  purpose  of  including  a  clause  in  contracts 
issued  by  producers  to  exhibitors  directly  or 
indirectly  requiring  exhibitors  to  obtain  a 
license  from  Ascap  as  a  condition  to  the  exhi- 
bition of  licensed  pictures." 

Importonce 

The  importance  of  the  decision  lies  in  the  fact 
that  it  is  the  first  evaluation  of  the  music  license 
for  motion  picture  theatres  in  the  light  of  mod- 
ern talking  picture  experience.  Hitherto  all 
decisions  have  been  based  on  a  precedent  set  by 
a  suit  in  1917  which  applied  to  silent  pictures. 
In  those  days  an  exhibitor  was  able  to  order 
his  pianist,  his  orchestra  or  his  organist,  not 
to  play  compositions  in  a  catalogue  for  which 
he  did  not  wish  to  pay  royalties. 

With  the  advent  of  talking  picture,  the  exhi- 
bitor was  in  a  strait-jacket.  He  had  no  choice 
but  to  accept  the  music  which  came  on  his 
sound  track,  or  else  shut  off  the  picture. 

This  important  factor  seems  to  have  been 
considered  by  the  court  along  with  the  fact 
that  the  producers,  who  own  publishing  firms 
which  benefit  from  Ascap  royalties,  left  the 
public  performance  rights  to  Ascap  and  included 
a  clause  in  their  contracts  which  practically 
made  the  exhibitor  take  out  an  Ascap  license  in 
order  to  play  the  picture  he  had  leased. 

In  addition  the  court  noted  the  fact  that  of 
the  50  per  cent  of  Ascap's  revenues  which  went 
to  the  publisher  members,  37  per  cent  was  col- 
lected by  publishing  firms  owned  by  the  pro- 
ducers, and  that  in  the  case  of  non-Ascap  music, 
these  same  producers  demanded  that  the  public 
performance  rights  be  assigned  to  them  at  the 
same  time  as  the  synchronizing  rights. 

Court  Rule 

Said  the  court : 

"The  motion  picture  producer,  when  he  ob- 
tains from  an  Ascap  member  the  right  to  record 
his  musical  composition  on  the  film,  bargains 
for  that  right  only  and  does  not  obtain  the  right 
to  perform  publicly  for  profit  the  composition 
thus  recorded.  .  .  .  Whe^  the  producer  acquires 
that  right  from  one  who  is  not  a  member  of 
Ascap  he  insists  upon  buying  also  the  right 
to  perform  the  musical  composition  publicly  for 
profit.  The  exhibitors  complain  that  the  pro- 
ducer should  follow  the  same  course  when  he 
acquires  the  film  recording  rights  from  a  mem- 
ber of  Ascap.  If  he  did  so,  then  the  exhibitors 
would  not  need  any  license  from  Ascap." 

How  soon  Judge  Leibell's  injunction  may 


Walk'in-and  Sit 

Los  Angeles'  Gilmore  drive-in  came 
out  with  something  new  this  week  as  it 
provided  seats  for  patrons  without  cars 
who  might  want  to  come  in  and  see  the 
show.  Other  exhibitors  were  watching 
the  stunt  for  up  to  now  drive-ins  were  not 
considered  strong  competition  for  regu- 
lar houses  due  to  their  specialized  trade, 
If  the  walk-in-and-sit  move  spreads,  the 
story  may  be  different. 


Illegal? 

Legality  of  Foto-Nite  in  Canada  was 
apparently  opened  to  question  this  week 
as  Magistrate  Glenn  Strike  at  Ottawa 
imposed  a  $10  fine  on  a  winning  partici- 
pant. The  court  held  the  contest  was  a 
lottery  for  a  cash  prize.  The  event  in 
question  took  place  last  December  in 
Ottawa. 


become  effective  is  an  open  question.  Ascap 
will  probably  follow  the  procedure  of  asking  a 
retrial  by  attempting  to  show  an  oversight  on 
some  important  fact.  Failing  this  it  will  appeal 
to  the  U.  S.  Circuit  Court  of  Appeals,  probably 
using  the  argument  that  Judge  Leibell's  deci- 
sion upsets  the  consent  decree  which  is  in  force 
between  the  Government  and  Ascap.  Decree 
arose  out  of  a  Government  anti-trust  suit  against 
the  Society. 

Whether  this  would  be  a  valid  argument  is 
another  open  question  but  presumably  pending 
the  appeal  the  injunction  or  parts  of  it  would 
be  stayed. 

The  court,  in  ordering  Ascap  members  to 
shift  negotiations  for  public  performance  rights 
from  exhibitors  to  producers  pointed  out  that  a 
"per  piece"  license  would  be  "commercially  im- 
practical" involving  untold  work  on  the  part 
of  the  exhibitor. 

'Unquestionably'  Simpler 

Judge  Leibell  remarked  that  "unquestionally 
it  would  be  a  simpler  and  proper  arrangement 
for  the  owner  of  the  copyright  to  deal  directly 
with  the  producer  on  both  the  synchroniza- 
tion rights  and  the  performing  rights  and  thus 
have  the  motion  picture  producer  acquire  both 
rights  at  the  same  time,  so  that  he  in  turn 
could  rent  the  film  without  requiring  the  exhi- 
bitor to  obtain  the  performance  rights  from 
Ascap." 

And  in  this  connection  the  Judge  makes  it 
plain  that  he  has  not  done  away  with  per- 
forming rights  and  that  he  believes  "the  ulti- 
mate result  would  be  that  the  exhibitor  would 
not  be  separately  charged  for  the  performance 
rights  .  .  .  but  he  would  be  charged  for  those 
rights  in  the  total  rental  he  would  pay  for  the 
film.'; 

On  the  question  of  Ascap  as  a  monopoly 
however,  the  Judge  was  very  plain.  He  noted 
the  fact  that  Ascap  controls  80  per  cent  of 
the  music  used  in  films. 

Monopoly 

"Almost  every  part  of  the-  Ascap  structure," 
the  opinion  reads,  "almost  all  of  Ascap's  activi- 
ties in  licensing  motion  picture  theatres,  involve 
a  violation  of  the  anti-trust  laws.  Although  each 
member  of  Ascap  is  granted  by  the  copyright 
law  a  monopoly  in  the  copyright  work,  it  is 
unlawful  for  the  owners  of  a  number  of  copy- 
righted works  to  combine  their  copy- 
right by  any  agreement  or  arrangement,  even  if 
it  is  for  the  purpose  of  thereby  better  pre- 
serving their  property  rights.  .  .  . 

"The  combination  of  the  members  of  Ascap  in  trans- 
ferring all  their  non-dramatic  performing  rights  to 
Ascap,  is  a  combination  in  restraint  of  interstate 
trade  and  commerce.  ...  It  restrains  competition 
among  the  members  from  marketing  the  performing 
rights  of  their  copyrighted  works.  And  by  barring  a 
member  from  assigning  the  performing  rights  to  the 
motion  picture  producer  at  the  same-  time  that  the 
recording  right  is  assigned,  the  channel  in  which  the 
films  may  be  marketed  is  narrowed  to  those  exhibitors 
who  have  a  license  from  Ascap  covering  the  perform- 
ing rights  of  the  Ascap  music  synchronized  on  the 
film.  That  result  is  accomplished  through  an  unlawful 
combination  with  the  motion  picture  producers.  .  .  . 
The  arrangement  by  which  the  producers  consent  that 
there  be  specifically  reserved  to  Ascap  the  right  to 
license  the  performing  rights,  is  supplemented  by  a 
provision  in  the  contract  between  the  distributor  of 
the  motion  pictures  and  the  exhibitors  which  limits 
the  public  exhibition  of  the  film  for  profit  to  theatres 
which  have  an  Ascap  license.  The  producers  and  Ascap's 


SHOWMEN'S  TRAM  REVIEW,  July  24,  1948 

members  thus  combine  the  monopoly  of  the  copyright 
of  the  motion  picture  with  the  monopoly  of  the  copy- 
right. .  .  ." 

The  court  found  that  Ascap  had  power  as  a  monopoly 
to  fix  prices  and  that  its  demands  were  "moderate" 
in  1934,  but  that  it  showed  the  "extent  of  that  power" 
in  August,  1947  when  "it  attempted  to  increase  the 
license  fees  as  much  as  200  to  1500  per  cent." 

"Where  the  power  to'  fix  prices,"  Judge  Leibell 
ruled,  "is  created  by  an  agreement  among  those  who 
control  a  substantial  part  of  an  industry  and  who 
should  do  business  on  a  competitive  basis  in  a  free 
market,  the  reasonableness  of  the  prices  or  the  good 
intentions  of  the  combining  units  would  not  absolve 
them  from  the  charge  that  they  have  violated  the 
anti-trust  laws." 

Commenting  on  his  denial  of  damages,  the  Judge 
said: 

"I  am  satisfied  that  plaintiffs  were  not  injured  by 
Ascap's  violations  of  the  anti-trust  laws  for  the  period 
covered  by  this  lawsuit." 

The  court  remarked  that  Ascap  had  a  legal  title 
to  the  "performing  rights"  of  its  members  and  con- 
cludes that  if  it  had  collected  for  each  member  on  a 
"per  piece"  basis  for  the  performing  rights,  Ascap 
would  have  been  in  effect  only  a  collecting  agency 
and  would  not  have  violated  the  law. 

"The  blanket  licenses,"  Judge  Leibell  concludes, 
"were  a  violation  of  the  anti-trust  law  and  were  issued 
pursuant  to  an  illegal  combination." 

Attorney  Milton  Weiseman  represented  the  plain- 
tiffs; Attorney  Lou  Frohlich,  Ascap. 

It^s  Two  to  One 
On  Ascap  Rule 

National  exhibitor  chiefs  were  two  to  one  in 
favor  of  the  Ascap  decision  late  this  week. 

Jubilant  was  Allied  General  Counsel  Abram 
F.  Myers  who  telephoned  a  congratulatory 
statement  from  St.  Louis  where  he  attended  a 
Mid-Central  Allied  meeting  to  his  Washington 
office  which  released  it  to  the  press. 

Also  jubilant  and  regarding  it  as  a  tremen- 
dous victory  was  Harry  Brandt,  president  of 
the  Independent  Theatre  Owners  of  America 
and  one  of  the  plaintiffs  in  the  case. 

More  dispassionate  and  pointing  to  some  of 
the  problems  the  decision  would  cause,  was 
Herman  Levy,  General  Counsel  for  the  Thea- 
tre Owners  of  America,  which  had  negotiated 
a  reduced  rate  pact  with  Ascap  early  this  year. 

Myers,  who  urged  exhibitors  not  to  be 
misled  by  "propaganda  that  producers  will  add 
to  film  rentals  more  than  the  Ascap'  charges  or 
will  exact  a  separate  public  performing 
charge," 

Myers  also  said  the  decision  vindicated  na- 
tional Allied  "in  its  refusal  to  appease  Ascap  by 
entering  into  contractual  relations  with  it,"  and 
enabled  Allied  to  avoid  "becoming  a  party  to 
an  illegal  compact." 

Brandt,  declared  the  rule  was  "ample  vindica- 
tion of  our  long  fight.  When  a  copyrighted 
novel  is  brought  to  the  screen,  performance 
rights  are  included  in  the  film  rental.  The  sajne 
will  now  be  true  of  copyrighted  musical  com- 
positions." 

Points  to  Problem 

TOA  Counsel  Levy,  said : 

"For  those  who  would  negotiate  for  per- 
forming rights  with  individual  copyright  owners, 
or  with  the  producers  of  motion  pictures  as  part 
of  the  film  cost,  rather  than  with  Ascap,  this 
decision  represents  a  great  victory.  For  the 
others,  this  decision  means  either  the  creation 
of  a  new,  involved,  and  most  difficult  system 
of  doing  business  with  individual  copyright 
owners,  or  the  compulsory  surrender  by  exhibi- 
tors to  the  producers  of  motion  pictures  of  their 
privilege  of  negotiating  with  one  central  agency 
concerning  the  amount,  which  they,  as  exhibi- 
tors, shall  pay  for  performing  rights. 


Picket  'Man  of  Evil' 

Pickets  are  boycotting  the  Staney- War- 
ner Aldine  Theatre,  Philadelphia,  in  pro- 
test at  its  showing  of  the  British  picture, 
"Man  of  Evil." 


7Me 


UNI  VER  SAL  -  INTERNATIONAL 
presents 

BUD  LOU 

ABBOTT &COSTELLO 

MEET 

FRANKENSTEIN 

WITH 

MILFMAN-DRACULMHE  MONSTER 

PLAYED  BY         PLAYED  BY        PLAYED  BY 


Smashing  U-l  house  records  in  first  five  en- 


gagements! Topping  all  previous  A&C's  — and 
even  way  ahead  of  top-grossing  "Naked  City/' 
'Xanyon  Passage"  and  ''The  Killers"  at  the 
Strand,  Albany;  Paramount,  Syracuse;  Palace, 
Huntington,  W.  Va.;  Keith's,  Cincinnati,  and 
Warner  Theatre,  Oklahoma  City! 


Lenore  Auberl  •  Jane  Randolph 
Original  Screenplay  by  ROBERT  LEES 
FREDERIC  RINALDO  •  JOHN  GRANT 
Directed  by  CHARLES  T.  BARTON 
Produced  by  ROBERT  ARTHUR 


W^-fv  tc^tv^ 


12 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


NEWSREEL  CLIPS 


Decision  Marks 
New  Phase 

(Continued  from  Page  7) 

Montana  and  Nebraska  repealed.  During  this 
litagative  phase,  it  went  twice  to  the  United 
States  Supreme  Court,  once  in  the  Nebraska 
suit  where  it  was  victorious,  and  once  in  the 
Florida  suit  where  the  high  court  rejected  its 
plea  because  it  had  not  exhausted  its  recourses 
through  the  Florida  state  courts.  Sooner  than 
do  that  it  apparently  tried  to  conform  to  the 
Florida  law. 

In  1941  Ascap  came  out  of  a  challenge  which 
the  U.  S.  Government  had  issued  it  as  a 
monopoly  through  a  consent  decree  which  re- 
vised some  of  its  practises.  Briefly  it  provided 
that  if  any  .Ascap  member  wished  to  license  his 
compositions  individually  he  might  though  the 
returns  would  still  go  into  the  Ascap  treasury, 
and  that  if  any  purchaser  of  public  performing 
rights,  excepting  radio,  wished  to  buy  rights 
to  a  single  composition  at  a  time,  he  might 
do  so. 

File  Suit 

On  April  9,  1942,  Harry  Brandt,  president  of 
the  Independent  Theatre  Owners  of  America,  a 
regional  New  York  unit,  and  some  164  mem- 
bers of  the  IOTA  filed  a  suit  in  the  federal  dis- 
trict court  at  New  York  against  Ascap  directed 
at  its  Achilles'  heel — monopoly.  They  sought 
injunctive  relief  and  triple  damages  on  the 
amount  of  license  fees  they  had  paid  which 
would  have  amounted  to  $1,200,000.  In  addi- 
tion, $50,000  attorney  fees  was  asked.  (Judge 
Leibell  in  his  decision  Monday  denied  both 
damages  and  attorney  fees). 

The  case  was  dormant  from  July  1942  to 
August  1946.  Then  a  pre-trial  hearing  was 
held  before  Federal  Judge  John  Knox  in 
December  1947  and  the  case  was  reactivated  in 
March,  1948  before  Judge  Leibell. 


Movies  Are  Intermission 
At  New  Dance  Theatre 

Movies  are  intermission  at  the  new  dance 
theatre  which  A.  W.  Jewell  opened  Tuesday  in 
a  13-acre  tract  between  Elyria  and  Oberlin, 
Ohio. 

The  new  spot  is  an  open-airer  which  special- 
izes in  a  large  dance  floor,  which  Jewell  said 
can  accommodate  6,000,  and  around  which  are 
tables  at  which  sandwiches  and  soft  drinks  are 
served.  The  dancing  is  the  attraction,  with  a 
series  of  name  bands  headed  by  Larry  Clinton, 
booked  for  seven-day  engagements,  while  the 
movies,  35-mm.,  standard  shorts,  musical  and 
novelty  shorts,  are  to  be  shown  during  the  30- 
minute  dance  intermissions,  presumably  while 
the  patrons  sip  and  bite. 

Jewell  has  set  the  admission  price  at  $1.25 
which  entitles  the  patrons  to  stay  and  dance 
all  evening.  In  addition  he  says  he  has  extensive 
picnic  grounds  for  children  and  sports  grounds 
for  adults  which  he  will  rent  to  clubs,  lodges, 
and  the  like. 


Aalberg  Heads  Reserve 

RKO's  studio  sound  department  head,  John 
O.  Aalberg,  has  been  appointed  industry  co- 
ordinator to  direct  organization  of  a  motion  pic- 
ture reserve  for  the  U.  S.  Signal  Corps,  it  was 
announced  this  week  by  the  Association  of  Mo- 
tion Picture  Producers. 


i 

To  Censor  or  .  .  . 

A  tempest  in  a  teapot,  Boston  variety,  seemed 
brewing  this  week  in  the  land  of  the  Cabots 
and  the  Lodges,  over  a  motion  picture  called 
"Hamlet"  from  a  play  of  the  same  name  by  a 
writing  gent  of  Queen  Elizabeth's  bawdy  days 
who  wrote  under  the  names  of  Will  Shakespeare 
or  Will  Shakpere  gr  however  he  chose  to  spell 
it  at  the  moment. 

It  seems  that  Mr.  Shakespere's  lines,  which 
had  enthralled  literary  Boston  from  time  im- 
memorial— or  as  far  back  as  Booth  anyway — 
were  unfit  for  human  hearing  in  part  when 
they  were  transmitted  to  the  screen — at  least  on 
Sundays  anyway. 

This  paradox  arises  from  the  report  that  the 
Massachusetts'  censor,  a  state  body  apart  from 
the  Boston  censors,  whose  sayso  is  only  good 
on  Sundays,  had  found  some  of  the  Elizabethan 
phrasing  censorable.  Whether  this  was  so  or/ 
dered  was  not  definitely  known  as  this  is  written 
but  the  prospect  of  such  censorship  made  the 
Boston  newspapers  and  provoked  the  editorial 
indignation  of  the  Boston  Herald.  Said  the 
Herald's  editor : 

"If  it  is  possible  for  an  entire  community  to 
blush  with  embarrassment  there  should  be  some 
fiery  red  faces  around  Boston  during  the  next 
few  weeks;  our  local  (state)  censors  have  de- 
creed that  William  Shakespeare's  tragedy  of 
'Hamlet,'  which  has  survived  an  undisputed 
magnificence  as  the  greatest  play  in  the  English 
language  for  over  300  years,  is  too  strong  meat 
for  our  tender  sensibilities  and  must  be  suit- 
ably emasculated  before  we  are  permitted  to 
see  it  on  the  screen. 

"Setting  aside  for  the  moment  the  hoots  of 
ridicule  and  entirely  just  accusations  of  pro- 
vincialism that  will  greet  such  an  announcement 
in  this  country  and  in  England,  what  a  shock- 
ingly stupid  and  tasteless  procedure  this  is.  For 
centuries  this  play  has  been  given,  all  over  the 
world,  in  practically  every  known  language ;  its 
phraseology  has  become  part  of  our  speech  and 
cultural  heritage.  It  has  been  studied,  read, 
discussed  and  commented  upon  and  above  all, 
has  been  in  continual  performance  virtually 
since  its  first  showing  in  Shakespeare's  England. 


Double,  Double 
JUIways  Doubie 

He's  tried  both  sinele  and  double 
Sills  and  believe  him,  he  savs.  the  audi- 
ences want  doubles. 

That's  the  opinion  of  James  Edwards, 
Jr.,  youthful  head  of  a  30  house-chain  in 
Southern  California,  who  this  week  told 
Showmen's  Trade  Review  in  Hollywood: 

"Now  we  double-bill  everything,  as 
our  box-office  tells  us  they  vote  for  single 
bills  and  buy  double." 

Edwards  also  runs  the  only  take-your 
choice  single-  or  double-bill  setup  in  this 
area — the  Alhambra  and  the  Annex  in 
Alhambra,  Cal.  There  a  patron  can  buy 
his  ticket  at  a  single  box-office  and  if  he 
wants  double  feature  take  a  turn  to  the 
left  where  there  is  an  auditorium  that 
plays  twins.  If  he  wants  singles  he  can 
take  a  turn  to  the  right  and  find  an  audi- 
torium where  there  is  only  one  feature. 
Don't  ask  him,  Edwards  may  say,  why 
if  he  finds  doubles  are  the  right  answer, 
the  patron  who  wants  singles  will  have 
to  turn  to  the  right. 


Millions  have  seen  it,  to  the  greater  illumina- 
tion of  their  spirits  and  the  enlargement  of  their 
imaginations,  and  now  in  Boston,  Shakespearean 
stronghold,  chosen  for  the  first  American  show- 
ing of  the  Laurence  Olivier  film  because  it  so 
notably  patronized  the  same  actor's  memorable 
'Henry  V,'  it  must  be  censored.  We  can  have 
our  burlesque  shows  unhampered,  but  Hamlet's 
castigation  of  his  guilty  mother,  is  couched  in 
terms  too  strong  for  someone's  delicate  ears." 

Financial 

Technicolor  showed  a  quarterly  net  profit  of 
$478,100  or  52  cents  a  share  for  the  quarter 
ending  June  30,  1948,  it  was  announced  this 
week.  The  net  for  six  months  ending  June  30, 
1948  was  $880,800  or  96  cents  a  share. 

Television  Corn 

Manley  Popcorn  took  to  television  for  adver- 
tising last  week  when  Vice-President  P.  A. 
'Bob"  Warner  of  Dallas  sponsored  the  appear- 
ance of  Bob  Carroll  and  George  Strum,  vocal- 
ists and  employes  in  the  corn  industry  on  the 
"Original  .A.mateur  Hour"  over  the  DuMont 
television  network  originating  at  station  WABD, 
New  York.  Show  presented  the  two  vocalists 
as  dealers  in  "corn"  both  the  vocalizing  and 
popping  kind. 

Calendar 

JULY 

26-  28,  midsummer  meeting,  Associated  Theatre 
Owners  of  Indiana,  French  Lick  Hotel,  French  Lick 
Springs,  Ind. 

30-Aug.  1,  Film  Classics  world-wide  sales  meet, 
Hotel  Astor,  New  York. 

AUGUST 

3,  North  Central  Allied  regional,  Fargo,  N.  D. 

4,  North  Central  Allied  Regfonal,  Devil's  Lake,  N.  D. 
20-22,   regional   convention.    Screen   Guild  franchise 

holders,  Memphis. 

24,  Motion  Picture  Theatre  Owners  of  Conn.,  golf 
tourney,  Racebrook  Country  Club,  Orange,  Conn. 

30-  Sept.  1,  convention.  Allied  Theatres  of  Michigan, 
Inc.,  Book-Cadillac  Hotel,  Detroit. 

31-  Sept.  1.  annual  convention,  managers  of  Fox  Mid- 
west Theatres,  Muehlebach  Hotel,  Kansas  City,  Mo. 

SEPTEMBER 

14,  IS,  convention.  Independent  Theatre  Owners  of 
Ohio,  Deshler-Wallick  Hotel,  Columbus,  O. 

16-17,  Mid-year  meeting  Variety  Clubs  International, 
Statler  Hotel,  Washington,  D.  C. 

18,  Variety  Clubs  International  Humanitarian 
Award  dinner  and  presentation  to  Secretary  of  State 
George  C.  Marshall,  Statler  Hotel,  Washington,  D.  C. 

24,  annual  golf  tournament.  Variety  Club  of  Phila- 
delphia, Whitemarsh  Valley  Country  Club. 

24-25,  convention,  Theatre  Owners  of  America. 
Drake  Hotel,  Chicago. 

27,  annual  convention.  Motion  Picture  Theatre  Own- 
ers of  St.  Louis,  Eastern  Missouri  and  Southern  Illinois, 
Hotel  Jefiferson.  St.  Louis. 

28-  30,  joint  convention,  Theatre  Equipment  Dealer! 
Protective  Ass'n  and  Theatre  Equipment  Supply  Manu- 
facturers Ass'n,  Hotel  Jefferson,  St.  Louis. 

OCTOBER 

17,  ninth  annual  dinner  dance.  Motion  Picture 
Bookers  Club,  Hotel  Commodore,  New  York. 

NOVEMBER 

1-2,  convention.  Allied  Theatre  Owners  of  Texas, 
Dallas. 

27-  28,  fall  board  meeting  of  National  Allied,  New 

Orleans. 

29-  Dec.  1,  annual  convention,  National  Allied,  New 
Orleans. 


Fire  Guards  Now? 

Philadelphia  exhibitors  this  week  had  named 
a  12-man  committee  to  fight  possible  enactment 
of  a  city  ordinance  which  would  require  all 
theatres  to  hire  special  fire  guards. 


UNIVERSAL-INTERNATIONAL 
presents 

DONALD  O'CONNOR 

MA  'n  PA  KETTLE  OF  "THE  EGG  AND  I" 

MARJORIE  MAIN 
PERCY  KILBRIDE 

Together  Again  I 

feudin;  fussin' 

and  a-FIGHTIN' 

with 

PENNY  EDWARDS  •  JOE  BESSER 

Screenptoy  by  D.  D.  BEAUCHAMP  from  his  Collier's 
.Magazine  Story    •    Directed  by  GEORGE  SHERMAN 
Produced  by  LEONARD  GOLDSTEIN 


U-l  predicted  a  great  audience  picture, and  first 
engagements  over  the  RKO  and  Tri-State  circuits 
proved  it!  New  U-l  records  everywhere... stand- 
up  business  all  day  long!  Held  over  in  Des  Moines 
and  Omaha!  Smash  business  in  Minneapolis  and 
St.  Paul!  Almost  double  the  record  "'Canyon  Pas- 
sage" gross  in  Sioux  City!  First  2  days  in  Cedar 
Rapids  tops  3-day  ''The  Killers"  gross!  Wonderful 
in  Waterloo,  Tri-Cities  .  .  .  everywhere! 


14 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


Theatre  Mana ffem en t 

Guide  to  Modern  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management'^ 

THAT  UNEXPLORED  CUSTOMER  PRYDIRT 

By  Jack  Jackson 


Ever  since  way  back  someplace  or  other  I've  been  devoting  space  in  these  weekly  discourses 
to  deploring  the  lack  of — and  imploring  for  action  about — attention  to  the  all  important  job 
of  exploring  new  avenues  of  customer  contact. 

That  there  exists  a  vital  need  for  patron  prospecting  among  the  overlooked  and  heretofore  un- 
explored veins  of  attendance  potential  as  well  as  the  reopening  of  the  boom-neglected  bedrock 
family  lodes  is  written  between  the  lines  of  every  minus  profit  statement  and,  signaled  to  the  still- 
in-the-black  houses  by  the  raucous  low-gear  grinding  of  the  nation's  ticket  machines.  Despite 
occasional  reports  that  business  is  looking  up,  I  have  still  to  encounter  a  single  instance  where 
'the  attendance  drop  is  not  severe  or  where  complacency  about  the  promised  upturn  is  evident. 

One  operator  of  a  pretty  big  chain  of  theatres  told  me  the  other  day :  "There's  no  use  kidding 
ourselves.  Business  just  'ain't  good  and  even  the  concession  stands  are  not  able  to  make  enough 
to  lift  the  theatres  out  of  the  red."  The  statement  becomes  more  impressive  when  I  mention  that 
this  is  one  of  the  chains  whose  business  has  been  the  subject  of  openly  expressed  envy  by 
competitors  with  whom  I  have  visited.  This  article  is  being  written  on  Sunday  in  one  of  the 
nation's  larger  cities  and  the  morning  paper  carries  ads  of  seven  different  theatres  for  sale  in 
the  surrounding  area  at  prices  ranging  from  $5,000  to  $75,000.  That  just  about  covers  the 
entire  gamut  of  houses  other  than  the  bigger  downtown  establishments  of  the  city  proper  and 
I  am  told  that  two  of  these  houses  are  on  the  market  by  another  big  operator  who  is  anxious 
to  sell  "all  or  any  part  of  his  holdings."  You'll  have  to  admit  that  such  a  picture  hardly  serves 
as  acceptable  illustrative  matter  for  the  published  optimism  about  the  business  upturn. 

The  irony  of  our  position  lies  in  the  fact  that,  according  to  reliable  reports,  we  seem  to  be 
wearing  armored  mittens  in  a  shower  of  currency  such  as  this  or  any  other  nation  has  never  known. 
Great  volumes  of  current  statistics  go  to  prove  that  the  Niagara  in  ticket  sales  is  not  due  to 
lack  of  money.  Federal  employment  reports,  manufacturing  indices,  bank  statements,  retail  "sales 
compilations,  etc.  all  indicate  unprecedented  peaks  in  currency  circulation. 

In  four  different  metropolitan  cities  I  am  advised  that  such  events  as  the  yearly  concert 
series,  the  symphony  orchestra  period,  the  opera  series,  etc.  are  all  sold  out  months  in  advance, 
this  is  the  kind  of  entertainment  that  was  always  dependent  on  sponsorship  and  invariably 
wound  up  in  the  red  with  a  few  wealthy  citizens  digging  to  cover  the  seasonal  deficit.  Couple  this 
sellout  with  the  fact  that  this  is  expensive  entertainment — the  lowest  season  ticket,  for  any  of  the 
events  mentioned  that  I  was  able  to  check  required  that  the  purchaser  peel  off  $7.60 — with  prices 
running  as  high  as  $100  for  preferred  seats,  and  you'll  have  a  better  idea  of  what  I  mean  about 
those  armored  mittens. 

Fewer  Have  Money  to  Spend,  But  Few  Spend  More 

This  condition  forces  two  conclusions :  that  the  ranks  of  seekers  of  quality  entertainment  are 
swelling  and  that  the  over-all  volume — or  public  spread — of  people  with  bankrolls  of  sufficient 
girth  to  permit  indulgence  of  their  entertainment  whims  is  shrinking.  These  conclusions  possess 
two  supporting  factors.  The  first  is  obvious,  since  the  seating  accommodations  of  the  establish- 
ments staging  these  so-called  "high  brow"  events  and  the  limited  period  of  engagements  restricts 
attendance  to  a  comparative  low  percentage  of  the  available  population.  The  second  supporting 
factor  can  De  found  by  analyzing  the  retail  sales  compilations  of  your  own  or  any  other  city.  These 
go  to  show  a  severe  fall-oi¥  in  the  number  of  customers  accommodated  at  the  counters  but  a 
sizable  increase  in  dollar  sales.  In  other  words,  fewer  folks  have  money  to  spend  but  those  who 
have  it  are  turning  it  loose  without  looking  at  price  tags. 

Through  my  profit  periscope — and  if  you  have  a  better  one  by  all  means  use  it  and  then  lend 
it  to  a  fellow  showman — it  looks  like  we're  digging  for  customers  in  a  practically  exhausted 
vein  of  a  mine  that  still  contains  plenty  of  high  grade  customer  ore  at  other  levels.  Our  advertising, 
publicity,  exploitation  and  even  our  housekeeping  methods  are  still  directed  to  the  boom  trade  that 
swamped  our  doors  during  the  past  several  years.  Somehow  or  other,  while  we  admit  that  the  boom 
is  over,  we  still  keep  digging  for  business  in  the  lodes  and  at  the  levels  from  which  the  boom 
business  came.  Let's  admit  the  very  evident  economic  fact  that  the  butter  and  egg  man — to 
say  nothing  of  the  sock  and  shirt  man,  the  barber  and  butcher — have  moved  in  on  that  part  of  the 
mine  in  force  and  the  best  we  can  expect,  until  another  war  comes  along,  is  scrapings  that  won't 

(Continued  on  Page  20) 


Direct  Mail  to  Kids 
Exploits  Special  Show 

The  third  anniversary  of  the  "Children's 
Theatre"  was  celebrated  recently  at  the  Renel 
Theatre,  Philadelphia,  operated  by  the  A.  M. 
Ellis  Theatre  Co. 

Radio,  newspaper  publicity^  a  special  hand- 
lettered  40x60  window  card  and  a  special  quar- 
ter-sheet were  used  to  call  the  anniversary  to 
the  attention  of  youngsters,  but  the  stunt  which 
attracted  the  most  favorable  comment  was  a 
direct  maihng  of  the  "Renel  Children's  News" 
to  boys  and  girls. 

Programs  have  been  mailed  to  adults,  but 
this  is  believed  to  be  the  first  time  that  they 
have  been  used  to  attract  the  younger  moviegoing 
element.  Many  children  filed  the  programs  away 
as  keepsakes,  since  it  marked  one  of  the  few 
times  they  had  ever  received  any  mail  of  their 
own. 

Results  were  excellent  as  far  as  business  was 
concerned,  and  the  comments  from  the  young- 
sters and  their  parents  were  most  favorable. 

The  third  anniversary  program,  which  was 
billed  as  a  "Gala  Show  for  All  Kids  From 
Three  to  Eighty,"  consisted  of  Republic's  "Bill 
and  Coo,"  a  Speaking  of  Animals  short  (Para- 
mount), a  Columbia  two-reel  comedy  starring 
Andy  Clyde,  and  animated  cartoons  from  War- 
ners, RKO  Radio  and  MGM.  And  oh  yes,  the 
newsreel  and  an  overture. 


GB  Junior  Club,  England, 
In  Civic  Competition 

With  the  assistance  of  A.  E.  Kelsey,  heraldic 
expert  and  designer  of  Finchley  (North  London, 
England)  borough  coat  of  arms.  Manager  W. 
F.  Stephenson  of  the  New  Bohemia,  organized  a 
four  week's  painting  competition  of  the  civic 
emblem  among  his  GB  Junior  Club  Members. 

Children  had  to  search  the  district  for  ex- 
amples of  the  design  and  over  500  entries  were 
received. 

The  Mayor  and  Mayoress  of  Finchley  (Coun- 
cillor and  Mrs.  Percy  Lawrence)  attended  a 
club  meeting  to  present  two  silver  cups,  which 
the  Mayor  personally  donated,  to  the  winners. 


'lU 


*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
trom  Showmen's  Trade  Review,  Inc. 


300  Pairs  of  Glasses 

Three  hundred  pairs  of  glasses  were  collected 
by  Manager  Ben  Mindlin  of  Century's  Valley 
Stream,  Valley  Stream,  L.  I.,  for  the  Eyes  for 
the  Needy  charity  and  shipped  to  the  association. 
Number  of  spectacles  and  eye  glasses  collected 
is  due  to  an  exploitation  campaign  in  which 
Mindlin  covered  all  angles. 


Could  Be  Dupiieated 

J.  Dracott-Simpson  of  the  Odeon, 
Southend,  England,  achieved  a  fine  piece 
of  prestige  publicity  which  could  be 
repeated  in  many  other  districts. 

By  contacting  the  editor  of  The  South- 
end Pictorial,  he  sold  him  strongly  on 
the  fascinating  story  behind  the  smooth 
running  of  a  cinema.  The  result  was  the 
entire  center-spread  was  devoted  to  a 
pictorial  article  dealing  with  the  behind- 
the-scenes  work  at  the  Odeon. 


1^ 


MAN-EATER 


OF  KUMAON 


starring 


SABU- JOANNE  PAGE 


AS  "NARAIN" 


and 


WENDELL  COREY 

AS  THE  HUNTER 

.-s  MORRIS  CARNOVSKY. 

A  UNIVERSAL-IMBRNAJIONAL  RELEASE  .  Adapla- 
Uon  by  Richcrd  G  Hubler  ond  Aldc-n  Nosh  •  Screen- 
play by  Jeanne  Barllell  and  Lewii  Meltzer  •  Based 
on  the  book  "Mon-Eaters  of  Kumoon"  by  Jim  Corbel) 

Directfd  by  Produced  by 

BYRON  HASKIN  •  MONTY  SHAFF 

ni  association  with  FRANK  P.  ROSENBERG 


The  ''Exploitation  Picture  of  the  Year''. . . 
piling  up  ''A''  grosses  in  ''A''  houses.  Fourth 
roaring  week  at  the  Winter  Garden^ 
New  York!  BIG  at  Keith's,  Baltimore! 
Terrific  in  five-theatre  Los  Angeles  pre- 
miere at  the  Ritz,  U.A.,  Guild,  Iris  and 
Studio  City!  Everybody's  holding  that  tiger! 


16 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


Hollywood  N ewsreel 

West  Coast  Offices — 6777  Hollywood  Blvd..  Hollywood  28.  Calii — Ann  Lewis,  Manager 


PRODUCTION  PARADE 


by  Ann  Lewis 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiyiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 

The  James  Brothers,  Frank  and  Jesse  are 
back  in  pictures  again.  Two  studios  have  an- 
nounced plans  for  making  a  James  Brothers  film 
.  .  .  one  by  Republic  to  be  called  "The  Missouri- 
ans,"  scheduled  as  a  top-budget  production  in 
Trucolor  and  the  other  by  Screen  Guild,  titled 
"I  Killed  Jesse  James."  With  the  double-fea- 
ture reissue  making  the  rounds  at  present,  it 
looks  like  the  James  Brothers  are  far  from 
dead  ...  at  the  box  office. 

*  *  * 

William  Bcndix  is  definitely  proving  himself 
a  versatile  guy.  After  doing  such  a  sivell  job  as 
"The  Babe"  in  the  Allied  Artists  picture  "The 
Babe  Ruth  Story,"  he  is  presently  playing  a 
tough  hombrc  in  the  Technicolor  outdoor  epic 
"Streets  of  Laredo"  zvhich  Paramount  is  mak- 
ing. Now  Producer-Director  Roy  Del  Ruth 
has  him  sched%iled  to  play  the  part  of  a  top- 
sergeant  in  his  next  comedy  "Bright  Is  The 
Sun."  Bcndix  just  finished  "Cover-Up,"  the 
James  Nasser  picture  in  ivhich  .he  plays  the  part 
of  a  sheriff. 

*  *  * 
Paramount  has  just  set  the  wheels  in  motion 

for  the  making  of  two  new  films  for  two  of 
their  top  stars,  Betty  Hutton  and  Alan  Ladd. 
For  Ladd,  the  studio  is  preparing  a  story  titled 
"Postal  Inspector,"  a  film  dealing  with  the  ac- 
tivities of  the  United  States  Postoffice  Depart- 
ment, and  for  Miss  Hutton  a  romantic  comedy 
called  "I'll  Never  Love  You."  Mitchell  Leisen 
will  pilot  this  latter  picture,  same  as  he  did 
"Dream  Girl." 

*  ^ 

The  previously  mentioned  James  Boys  isAll 
have  company  when  some  more  outlaivs  ride 
into  pictures.  This  latest  film  win  be  about  the 
Dalton  Boys  .  .  .  and  is  to  be  made  by  Producer 
Hoivard  Welch  and  his  associate,  Walter 
Colmes.  They've  checked  onto  the  Republic  lot, 
where  they  v.'ill  make  "Montana  Belle"  in  Tru- 
color, independently  for  Republic  release.  Horace 
McCoy,  zvriter  of  a  bestseller,  has  been  signed 
to  do  the  screenplay. 

*  *  * 

An  original  screenplay,  tentatively  titled  "Air- 
Crash,"  has  been  purchased  by  Universal-In- 
ternational and  handed  to  Jerry  Bresler  to  de- 
velop and  produce  as  his  fifth  U-I  chore.  Prop- 
erty is  a  dramatic  documentary  story  of  the 
Civil  Aeronautics  Administration  and  its  work 
in  investigating  mysterious  plane  crashes.  Mich- 
ael Blankfort  has  been  signed  to  write  the 
script,  with  production  set  for  an  early  fall 
start. 

*  *  * 
Claire  Trevor,  ivhose  splendid,  performance  in 

Warners'  "Key  Largo"  attracted  considerable 
attention,  has  just  been  set  for  an  important 
role  in  the  Joan  Crawford  starrer  "Flamingo 
Road,"  a  Michael  Curtic  Production. 

*  *  * 
Arlene  Dahl  has  been  borrowed  from  MGM, 

where  she  is  under  long-term  contract,  to  play 
the  leading  role  in  Walter  Wanger's  top  pro- 
duction   "Reign   of   Terror."   Anthony  Mann, 


PERSONALITY  PLUS.  These  folk  all  look 
like  film  stars,  but  let's  see:  what  happened 
is  that  Mr.  and  Mrs.  Tracy  Barham  (he's 
vice-president  of  Intermountain  Theatres) 
while  on  their  honeymoon,  visited  the  set  of 
Enterprise's  "The  Number's  Racket,"  and 
were  greeted  by  Star  Beatrice  Pearson.  Miss 
Pearson,  of  course,  is  the  little  lady  on  the 
right. 

whose  direction  of  the  Eagle  Lion  film  "T-' 
Men,"  drew  superlative  praise,  will  handle  the 
megaphone  assignment  and  William  Cameron 
Menzies  takes  over  the  double  role  of  pro- 
ducing the  picture  and  creating  the  sets.  Shoot- 
ing is  scheduled  to  start  early  in  August. 

Vera  Vague  has  been  signed  by  Columbia  to 
star  in  six  novelty  short  subjects  on  the  1948-49 
program,  to  be  produced  and  directed  by  Ralph 
Staub.  Films  are  to  be  comedy  travelogues  in 
which  Vera  Vague  will  appear  and  also  narrate. 
^       ^  ^ 

James  S.  Burkett  is  mulling  over  the  idea  of 
making  a  sequel  to  the  Monogram  picture  "16 
Fathoms  Deep."  The  suggestion  came  from 
the  president  of  the  Tarpon  Springs  Chamber 
of  Commerce,  where  the  original  picture  was 
made.  Burkett  and  his  associate,  Arthur  Lake 
and  Irving  Allen  are  giving  this  request  con- 
siderable thought. 


Studio  Roundup 


You  get  an  idea  of  how  Hollywood's  pro- 
duction is  down  and  British  picture-making  up 
from  the  facts  that  there  are  35  •  films  in  work 
in  Hollywood  and  27  in  Britain.  Time  was  when 
local  output  any  single  week  practically  doubled 
that  of  England. 

Columbia  is  typical  of  the  slow  pace.  How- 
ever, that  studio  starts  "Law  of  the  Barbary 
Coast"  July  26.  William  Bishop  gets  the  male 
lead,  a  crusading  young  San  Francisco  district 
attorney  during  the  '90s.  Wallace  MacDonald 
produces.  Columbia  placed  some  regular  thes- 
pians  in  their  football  special,  "Triple  Threat," 
with  Pat  Phelan,  Gloria  Henry,  Mary  Stuart 
and  Richard  Crane  forming  romantic  duos. 
There's  good  news  this  week,  too,  from  Harrj- 
Cohn's  lot :  Roy  Acufif  and  his  band  are  back 
in  pictures.  They  started  "Smoky  Mountain 
Melody,"  the  first  of  four  scheduled  for  48-49. 

Alfred  Hitchcock  began  filming  "Under 
Capricorn"  at  MGM  Elstree  Studios  in  London 
for  Warner  Bros.  Ingrid  Bergman,  Joseph  Cot- 
ten  and  Michael  Wilding  head  the  cast  of  the 
Technicolor  drama  that  opens  in  England  in 
1830  and  then  moves  to  Ireland  and  Australia. 
Hitchcock  plans  two  months  of  shooting  abroad 
for  his  second  Transatlantic  production  for  WB 
release.  Then  he  will  return  to  Burbank  to  con- 
tinue at  the  studio  ranch.  At  home,  Zachary 
Scott's  sudden  attack  of  laryngitis  forced  a  revi- 
sion of  schedule  in  U.  S.  Pictures'  "South  of 
St.  Louis."  Ray  Enright  meanwhile  was  signed 
to  a  long-term  contract  as  a  result  of  his  cur- 
rent direction  of  the  Joel  McCrea-Alexis  Smith- 
Scott  starrer. 

The  second  unit  of  Universal-International's 
Abbott  &  Costello  comedy,  "Mexican  Hayride," 
returned  to  the  lot  after  three  weeks  of  location 
shooting  at  Juarez,  Mexico.  Simultaneously, 
Aaron  Rosenberg's  second  unit  on  "Black  Vel- 
vet" came  back  with  a  crew  which  had  been 
working  for  five  weeks  in  Kanab,  Utah.  And 
the  curiosity  of  most  Los  Angeles  visitors 
about  the  mysteries  of  movie-making  was  quick- 
ly gratified  for  new  arrivals  last  week :  as  they 
got  off  the  train,  they  practically  stumbled  over 


Fairbanks  Sees  Video  Expanding  Theotre  Business 

"Television  is  something  to  anticipate  with  pleasure;  something  to 
begin  preparing  for,"  declares  Jerry  Fairbanks,  Hollywood's  leading 
producer  of  films  made  especially  for  the  new  medium.  "Instead  of 
hurting  theatre  business,  video  will  expand  it." 

Thus,  as  Fairbanks  sees  it,  theatre  owners  who  fear  television  and 
foresee  empty  houses  when  it  comes  of  age  have  a  surprise  in  store  for 
them.  Television,  he  believes,  will  enhance  programs  and  provide  a 
greater  incentive  to  go  to  the  show. 

"Trailers  are  the  showman's  best  medium  of  advertising,"  Fairbanks 
declares.  "Thanks  to  video,  coming  attractions  will  soon  be  shown  to 
the  more  than  SO  million  potential  moviegoers  who  do  not  see  them 
now." 

Fairbanks,  who  is  the  official  producer  and  buyer  of  video  film  for 
the  NBC  network,  points  out  that  home  reception  of  television  will  not 
supplant  the  theatre  any  more  than  radio  has  supplanted  the  opera 
house  or  the  concert  stage.  Instead,  it  will  be  as  great  a  boon  to  movies  Jerry  Fairbanks 
as  sound  was  to  silent  pictures.  The  producer  also  feels  that  films  made  for  theatrical  dis- 
tribution will  be  obsolete  for  television  purposes,  since  theatrical  films  do  not  televise 
satisfactorily.  And  finally,  "television  will  never  be  able  to  afford  films  of  the  scale  of 
present  Hollywood  product."— JAY  GOLDBERG. 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


17 


PICTURES  STARTED  LAST  WEEK 

COLUMBIA.  Smoky  Mountoin  Melody — Princi- 
pals: Roy  Acuff,  Smoky  Mountain  Boys.  Direc- 
tor, Ray  Nazarro. 

MGM.  Luckiest  Girl  in  the  World — Principals: 
Barbara  Bel  Geddes,  Frances  Rafferty.  Direc- 
tor, John  Berry. 

MONOGRAM.  Bowery  Comeback — Principals: 
Leo  Gorcey,  Huntz  Hall,  Frankie  Darro.  Direc- 
tor, Reginald  LeBorg. 

20th  CENTURY-FOX.  Miss  Mink  of  1949 — 
Principals:  Jimmy  Lydon,  Lois  Collier,  Richard 
Lone.  Director,  Glenn  Tryon. 
UNITED  ARTISTS.  Blondes  Up — Principals: 
Marx  Brothers,  ilona  Massey,  Vera-Ellen, 
Marian  Hutton.  Director,  David  Miller. 
WARNER  BROS.  Under  Capricorn  (Techni- 
color)— Prineipols:  Ingrid  Bergman,  Joseph 
Gotten,  Michael  Wilding.  Director,  Alfred 
Hitchcock. 

TITLE  CHANGES 
"Indian  Summer"  (RKO)  now 
THE  JUDGE  STEPS  OUT 
"Enchanted"  (RKO)  now 
ENCHANTMENT 

"Boston   Blackie's  Honor"  (Col.)  now 
BOSTON  BLACKIE'S  CHINESE  VENTURE 


a  troupe  working  in  the  Union  Depot.  Before 
the  visitors  even  collected  their  baggage,  they 
saw  Burt  Lancaster,  Yvonne  DeCarlo,  Dan 
Duryea  and  Stephen  McNally  in  scenes  for  U-I's 
"Criss  Cross." 

Lester  Cowan  started  "Blondes  Up"  for  United 
Artists  on  July  13,  with  the  Marx  Brothers 
returning  to  the  screen,  plus  Ilona  Massey,  Vera 
Ellen,  and  Marian  Hutton,  Betty's  sister. 

William  Bacher's  effort  for  Selznick  Releas- 
ing Organization,  "If  This  Be  My  Harvest," 
ran  into  trouble  and  was  postponed ;  but  edit- 
ing of  "Portrait  of  Jennie"  was  completed  last 
week. 

Republic's  special  effects  department  is  round- 
ing out  the  biggest  assignment  in  its  history 
with  construction  of  three-full-sized  ships  for 
"Wake  of  the  Red  Witch."  For  the  past  two 
months,  the  boys  have  been  building  an  Ameri- 
can Clipper  type  craft  to  carry  the  name,  "Red 
Witch."  Of  a  size  that  makes  it  equivalent  to  a 
460-ton  sea-going  vessel,  it  completely  fills 
Stage  10,  Republic's  largest. 

Bob  Roberts'  production  at  Enterprise,  "The 
Numbers  Racket,"  will  shortly  have  a  new  title. 
The  decision  came  this  week  in  an  effort  to 
remove  the  stigma  from  the  screen  of  too 
much  "racket,  terror  and  brutality,"  a  practice 
that  has  been  under  much  discussion  in  recent 
Johnston  Office  meetings.  Enterprise  said  it  will 
try  hard  to  find  a  new  title  before  production 
is  completed  and  the  negative  turned  over  to 
MGM  for  distribution.  Enterprise  also  has  four 
camera  crews  at  work  on  "Luckiest  Girl  in  the 
World,"  to  which  Frances  Rafferty  was  added. 

Sol  M.  Wurtzel  started  "Miss  Mink  of  1949," 
for  20th-Fox  release,  on  July  15,  at  Motion  Pic- 
ture Center  Studio. 

Director  Lewis  Allen  and  a  key  crew  left 
Hollywood  July  21  by  train  for  Chicago,  Re- 
mainder of  the  troupe,  including  Alan  Ladd 
and  Donna  Reed,  will  arrive  there  July  28  when 
shooting  is  scheduled  to  start  on  the  Para- 
mount suspense  drama,  "One  Woman."  June 
Havoc  will  fly  from  Westport,  Conn.,  where  she 
has  been  appearing  in  summer  stock.  They'll 
stay  in  the  Windy  City  for  nearly  two  weeks. 
AUen  chose  a  dozen  spots  in  Chicago  from  a 
photographic  survey  of  over  200  possible  shoot- 
ing sites. 


SHOWMEN'S  SILHOUETTES 


by  Dick  Kirschbdum 


TlBHBLPED  rH£  , 
TH&iTRB  GROW  up: 


ViUR^N  showman/ HE'S 
KNOWN  WH£I?£V£RTHBR£ 
IS  A  TH£A  TRE!  ON£  OF 
THE  MOST  HONORED  mo 
DISTINGUISHED  MEN  IN 
THE  INDUSTRY- HISIIFS 
/S  THE  STORY  OF  THE^ 
THEATRE  ITSELF-  f?£cenrLy 

HONORED  ey 


,  BEEN  /¥zrit/£  /A/ 


Viiim 

ORCOiT 

l^icMEU  E  uiM^r^aficuiT 


No  Shutdown  at  RKO; 
Plan  5-Month  Schedule 

Despite  the  current  curtailment  of  production 
at  RKO  Radio,  preparatory  to  the  new  Howard 
Hughes  regime,  President  N.  Peter  Rathvon 
has  revealed  that  there  will  be  no  shutdown  of 
the  studio.  Four  top-budget  features,  plus  four 
or  five  smaller-budget  pictures  and  a  steady 
program  of  short  subjects  will  be  made  at  the 
Gower  Street  plant  during  the  next  five  months, 
Rathvon  said. 

Meanwhile,  at  his  own  request,  John  Paxton 
cancelled  his  producer-writer  contract  to  make 
"Great  Man's  Whiskers,"  while  another  writer- 
producer,  Herman  Mankiewicz,  left  the  lot  when 
"The  Life  of  Johnny  Broderick,"  which  was  to 
have  been  made,  was  cancelled. 


Waxman  Engages  Rapper 
To  Direct  'Summit' 

Philip  A.  Waxman,  producer  of  the  stageplay, 
"Strange  Bedfellows,"  has  arranged  for  Irving 
Rapper  to  direct  the  film,  "Dreadful  Summit," 
which  Waxman  intends  to  produce  in  Hollywood 
this  fall.  Budgeted  at  $600,000,  the  picture  is  be- 
ing written  by  Peter  Berneis  from  the  novel 
by  Stanley  Ellin.  Rapper  was  supposed  to  direct 
the  William  Bacher-David  O.  Selznick  film, 
"If  This  Be  My  Harvest,"  postponed. 

Waxman  is  in  New  York  to  complete  plans 
for  the  road  tour  this  fall  of  "Strange  Bed- 
fellows," after  which  he  will  return  to  Holly- 
wood to  conclude  negotiations  for  his  associa- 
tion with  a  major  studio  in  the  production  of 
the  screen  version  of  "Strange  Bedfellows,"  the 
rights  to  which  he  recently  acquired. 


4  From  Republic  in  Aug.      Gambling  Scenes  Trek 


Four  pictures  have  been  set  by  Republic 
for  August  release.  They  are  "Nighttime  in 
Nevada,"  Aug.  2  (tentative)  ;  "Sons  of  Adven- 
ture," Aug.  9;  "Out  of  the  Storm,"  Aug.  23, 
and  "Angel  in  Exile,"  also  on  Aug  23. 


Renowned  gamljling  places  of  Reno  and  Las 
Vegas  will  be  photographed  by  Universal-Inter- 
national for  scenes  in  Producer  Michael  Kraike's, 
'The  Gay  Goddess,"  which  is  scheduled  to  start 
early  this  fall. 


In  'Bowery'  Film 

Dorothy  Vaug"hn  and  Evelyn  Eaton  have 
been  set  for  leading  roles  in  "Bowery  Come- 
back," current  Monogram  film  starring  Leo 
Gorcey  and  Huntz  Hall. 


it  Has  The  Thrills  Of  TWO  Pictu 

One  of  the  great  productions  in  screen  history 
is  carving  out  a  second  history-making,  glory- 
covered  career  as  it  not  only  matches  but  TOPS 
nevt'  high-budget  hits  in  first  5  test  dates:  — 

NEW  YORK-first  re-release  ever  to  play  the  Rivoli  and  it  opened  to 
the  Rivoli's  top  business  in  several  months. 

CHICAGO- first  weel(  60%  over  its  strong  predecessor,  a  new  high- 
budget  hit. 

ROCHESTER-18%  over  current  new  release  featuring  3  outstanding 
stars ...  and  within  seven  dollars  of  one  of  the  industry's 
most  sensationally  grossing  melodramas  of  1948. 

DENVER-beat  receipts  of  new  picture  released  in  peak  months  of  1947. 

SALT  LAKE  CITY- first  3  days  topped  by  wide  margin  3  important 
current-season,  big-star  hits. 

I 

I 

You  Can  Do  Above-Average  New-Picture 
Business  With  This  Spectacular  Reissue  from 

Paramount 


Cecil  RDeMille's 


r*"-"  'r-jmph  SO  fabulous 

^8.000,000  tc  re 
flii.'  s.if  clash  of  tmgku 
mies'  A  city  bessegeri 
junterf  iegiORs!  iile  Sor£ 
ts  and  3  cast  so  tag  li 
iotf*  tM  2  hours  lo  pass 
eRivoi;  if  parade  formation' 


t 


Paramount  Presents 

Cecil  B.DeMille's 

stupendous,  Tliri- Splashed  Spectacle! 


Cast  of  10,000  w 


NEW  AD 


LORETTAYDVNGH 


i  a  t  ""p  u  lie  (1  IBrggeF 
tirst-^7?^i^/ grosses  at  N.  Y.  Rivoli  than 
full  Saturday  opening  figures  for  a  pre- 
vious new  show.  Write  home-oftice 
our  local  representative  for  repro  ai 


J^jTH^MAGI^ITYj^^REE 


20 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


Jackson . . . 

(Continued  from  Page  14) 

pan  sufficient  pay  dirt  to  cover  the  cost  of 
sluicing  and  sifting. 

Moving  to  a  different  level  of  the  customer 
mine  is  going  to  demand  some  new  tools  and 
new  methods  of  approach.  We'll  have  to  junk 
most  of  our  boom  era  mental  processes — or  were 
there  any? — and  jettison  the  bromides  that  lured 
the  mobs.  The  job  of  salvaging  from  past  prac- 
tices to  provide  a  nucleus  from  which  to  mould 
future  efifort  must  be  handled  with  great  care 
to  prevent  total  divorcement  from  what  remains 
of  our  once  profitable  customer  strata.  Since 
each  theatre  is  certain  to  require  tailored-to- 
measure  plans  conceived  and  executed  according 
to  the  pattern  of  its  patron  possibilities,  no  gen- 
eral scheme  of  approach  can  be  laid  down  here. 
However,  having  spent  considerable  time  dis- 
cussing possible  maneuvers  with  men  who  have 
been  studying  the  situation,  it  is  possible  that 
you  may  find  some  of  the  suggestions  that  fol- 
low of  use  in  selecting  the  tools  and  methods 
most  suitable  for  profitable  development  of  the 
neglected,  overlooked  and  unexplored  customer 
pay  dirt  in  your  particular  vicinity. 

Most  important  is  a  breakdown  of  your  news- 
paper advertising.  The  great  majority  of  show- 
men I've  talked  with  agree  that  the  newspaper 
amusement  page  as  such  has  lost  face  with  the 
general  public.  The  presence  of  everything 
from  patent  medicine  ads  to  barber  shops, 
beauty  parlors  and  morticians  advertising  on 
the  page  once  exclusively  devoted  to  theatre  ads, 
theatre  news  and  theatre  art  is  unquestionably 
accountable  for  this  condition.  Since  newspapers 
themselves  candidly  admit  that  all  an  advertiser 
can  expect  is  attention  from  17  per  cent  of  their 


Is  a  theatre  ever  really  appreciated  by  the 
community  it  serves?  Lots  of  us  have  nursed 
the  opinion  that  the  residents  of  a  town  don't 
give,  a  hoot  about  their  local  theatre  as  an 
institution— "we  pay  to  get  in,  don't  we?"  But 
now  we  can  present  absolute  proof  that  a  com- 
munity DOES  appreciate  its  theatre— at  least, 
we  know  of  one  town  that  does. 

In  Renville  County,  Minnesota,  is  the  good- 
sized  and  progressive  town  of  Franklin,  in  the 
heart  of  the  butter  country.  Weddings,  local 
baseball,  school  and  church  activities  are  front- 
page news  in  Franklin,  which  defines  it  as  a 
typical  American  town  or  small  city  with  a 
wholesome  family  background  and  a  local  pride 
that  fiercely  defends  its  own. 

This  local  pride  recently  broke  out  in  a  fine 
burst  of  fireworks — because  of  what?  Because 
the  New  Franklin  Theatre  was  celebrating  its 
eighth  anniversary.  In  New  York  City  when 
the  Roxy  Theatre  celebrates  its  25th  anniver- 
sary there  is  a  little  stir  among  those  connected 
with  the  house,  but  the  event  passes  unnoticed 
by  the  general  population.  In  Franklin,  however, 
the  New  Franklin's  eighth  birthday  was  the 
biggest  happening  of  the  week,  as  attested  by 
the  leading  article  on  the  front  page  of  the 
Franklin  Tribune,  a  paper,  by  the  way,  which 
is  in  its  fifty-first  year  and  is  a  model  rural 
sheet. 

This  lead  story  says  Franklin  residents  are 
extending  greetings  to  the  owners  of  the  theatre, 
Mr.  and  Mrs.  William  J.  Fleischer,  and  then 
goes  on  to  tell  the  history  of  the  enterprise, 
describes  the  house  in  detail,  and  ends  remind- 
ing its  readers  of  the  dates  for  "Community 
Appreciation  nights  in  testimony  to  the  many 


Baby  Carriage  Park 

A  baby-carriage  parking  service  at 
matinees  only  has  been  started  by  Man- 
ager Eddie  Selette  of  the  Crown,  Hart- 
ford, Conn.,  where  it  is  proving  a  hit 
with  mothers  of  young  children.  Selette 
backed  the  innovation  up  with  an  ex- 
tensive newspaper  advertising  campaign. 


readers,  it  stands  to  reason  that  display  in 
different  departments  and  on  different  pages  is 
certain  to  bring  theatre  attractions  to  a  far 
greater  number  of  readers. 

Go  about  this  matter  of  breaking  down  your 
ads  intelligently.  When  you  have  a  feature 
where  the  attire  of  the  female  players  is  after 
the  order  of  a  fashion  show,  hit  the  women's 
page  with  a  portion  of  your  ad  budget.  If  sports 
are  prominent,  go  on  the  sporting  page,  etc. 
This  can  be  accomplished  by  reducing  the  line- 
age on  the  so-called  amusement  page  to  dimen- 
sions that  will  still  catch  the  eye  of  the  rapidly 
vanishing  show  shopper.  Try  to  make  a  tieup 
with  the  classified  ad  manager  for  a  theatre 
contest  to  be  run  in  that  section.  A  great  num- 
ber of  folk  are  scanning  the  classified  sections 
as  never  before.  Never  overlook  an  opportunity 
to  get  news  or  to  carry  advertising  in  the  so- 
ciety section,  because  the  upper  strata  is  the 
money  strata,  and  if  you  make  your  message 
sufficiently  appealing,  you  are  certain  to  get 
action  at  the  box-office.  Try  to  break  down 
the  various  elements  of  customer  appeal  in 
every  attraction  you  play  and  get  an  ad — even 
a  small  one — in  every  section  where  readers 
most  likely  to  respond  can  be  contacted.  It  is 
more  than  possible  that  reducing  the  ad  space 
on  the  page  that  was  once  our  own  will  wake 
up  the  publishers  and  we  will   again  enjoy 


carefree  hours  of  entertainment  enjoyed  through 
the  efforts  of  the  management  and  staff  of  the 
New  Franklin  Theatre."  Dominating  the  page 
is  a  two-column  cut  of  the  theatre  exterior. 

But  this  is  not  all — not  by  a  long  shot.  Inside 
there  is  a  full-page  ad  bought  by  23  merchants, 
including  the  lumber  company,  the  bank  and  the 
hotel.  The  ad  is  headed  by  this  simple  declara- 
tion ;  "Franklin  Congratulates  the  New  Frank- 
lin Theatre."  Under  this  are  two  large  cuts,  one 
the  interior  of  the  theatre,  the  other  the  projec- 
tion room. 

Then  comes  the  body  copy.  We'd  like  to  print 
it  in  full,  but  must  content  ourselves  with  a  few 
excerpts  to  show  the  esteem  in  which  Franklin 
holds  the  Fleischers.  Here  is  some  of  it : 

"There  are  times  and  occasions  in  every  com- 
munity that  are  important  and  significant.  Such 
is  the  eighth  amiiversary  of  the  operation  of 
the  New  Franklin  Theatre  by  Mr.  and  Mrs. 
William  Fleischer.  Every  week  is  a  good  time 
to  remind  ourselves  of  the  important  contribu- 
tion our  theatre  makes  to  the  entertainment 
and  educational  phases  of  our  community  life. 
The  best  way  to  realize  these  contributions  is 
to  ask  yourself,  'How  would  you  like  to  live 
in  a  community  that  does  not  have  a  theatre'?  " 

The  ad  goes  on  to  point  out  how  the  theatre 
helps  cement  friendships  and  contributes  tre- 
mendously to  the  growth  "of  our  trade  terri- 
tory." Then  comes  a  final  congratulatory  para- 
graph. 

It  does  your  heart  good  to  come  across  a 
thing  like  this,  and  we  hereby  also  congratulate 
Mr.  and  Mrs.  Fleischer  because  they  have  their 
community  so  finely  in  back  of  them  and  because 
they  are  really  appreciated. 


the  rights  and  privileges  that  we  still  pay  for 
but  seldom  get. 

Of  next  importance  is  meticulous  attention 
to  booking.  Try  to  revamp  your  policy  to  in- 
clude attractions  off  the  beaten  track.  Nationally 
famous  reviewers  as  well  as  those  of  smaller 
communities  have  been  lavish  with  space  de- 
voted to  chronicling  beefs  about  the  "crystalliza- 
tion of  Hollywood,"  "the  need  of  improvemeht 
and  departure  from  established  formula  in 
movie  plots,"  "the  Tow,  soap  opera  quality  of 
movie  stories"  and  so  on  ad  infinitum.  All  this 
has  had  its  effect  on  the  line  at  the  box-office 
and  it  is  up  to  us  to  take  steps  to  correct  the 
existing  belief  that  all  movies  are  exactly  like 
those  that  have  gone  before.  We  can  best  do 
that  by  carefully  scanning  availability  sheets 
and  varying  the  type  of  presentations.  It  may 
mean  passing  up  an  availability  now  and  then 
but  it's  worth  it  to  get  away  from  the  stigma 
of  sameness. 

Of  growing  appeal  to  the  middle  and  upper 
class  trade  is  the  foreign-language  film.  It  may 
be  because  the  folks — or  most  of  them — can't 
understand  the  dialog  and  are  unable  to  find 
fault  with  voice  inflections,  etc.  but  certain  it 
is  that  the  big  magazines  are  giving  extensive 
space  to  the  product  from  Europe.  That  our 
own  producers  are  aware  of  this  fact  is  proved 
by  the  many  productions  now  in  the  making  and 
scheduled  for  making  in  France,  Italy,  etc. 
with  American  stars  heading  all  native  casts. 
It  may  be  that  you'll  chalk  up  a  loss  when  you 
play  the  first  couple  of  these  films  but  the  loss 
will  turn  to  profit  if  the  customers  you  attract 
for  their  exhibition — and  they're  the  clique  that 
have  lost  the  movie  habit — begin  showing  their 
faces  at  the  box-office  for  other  attractions. 
After  all  moviegoing  is  a  habit,  and  if  we  can 
get  'em  in  the  habit,  any  effort  is  well  worth 
the  making. 

At  this  writing  there  is  record  of  foreign 
films  equal  with  some  of  Hollywood's  better 
pictures.  They  are  being  heralded  by  the  na- 
tional magazines  and  famous  reviewers  whose 
raves  whet  the  public  appetite  to  the  point  where 
the  chances  of  success  for  even  the  small  town 
and  neighborhood  house  is  above  average  on 
a  once-every-so-often  basis.  If  you  decide  to 
try  this,  let  me  suggest  that  you  plan  care- 
fully and  don't  go  overboard  on  the  policy. 
This  is  still  America  and  the  bulk  of  your 
patrons  like  Hollywood  even  if  they  do  kick  it 
around  a  lot.  Try  the  European  product  on 
the  "off"  days  of  the  month,  a4vertise  it  to  the 
proper  element — and  be  sure  to  let  your  regu- 
lars know  what  they're  in  for — and  see  what 
happens.  A  few  trailers  will  either  result  in  good 
business  or  put  you  in  position  to  set  a  swell 
case  with  the  reviewers  who  are  clamoring  for 
"art"  films. 

Of  prime  importance  is  the  job  of  circulating 
among  the  leaders  of  your  vicinity  and  building- 
up  your  public  relations  fences.    Make  your 
self  the  best  liked,  most  soug'ht  after  and  man- 
most-willing-to-help  in  the  vicinity  and  you'll 
be  able  to  command  community  support  of  your 
every  endeavor.  This  means  stasching  the  golf 
clubs  and  setting  aside  a  good  portion  of  every 
day  for  visiting.  Visits  with  the  school  teachers 
and  principals ;  the  preachers,  the  civic  club 
leaders,  the  politicians,   the  bankers  and  the  )' 
merchants.   Get  on  a  Jim-Jack-Bill-Tom  basis  t 
with  them  all  and  stick  your  nose  and  your  I; 
theatre  into  any  and  everything  that  promises  >. 
good  for  the  community.  ^ 

Remember  that  the  wage  earners  and  little  ' 
guys  will  come  to  the  show  whenever  they  i 
have  the  price  of  a  ticket,  but  the  big  fellow —  |' 
the  merchant,  the  banker  and  the  top  file  can  ; 
and  will  come  regularly  if  you  make  'em  think  ; 
you're  giving  'em  what  they  want.  | 


Local  Pride  Breaks  Out  in  Minnesota 
Community  as  Theatre  Marks  Birthday 


Wen  VnTi* 

* 

..should  be  one  of  the  top  grossing  pictures  of  all  times! 


-BOB  O'DONNELL 


ct>c   Theatre  Bu 
Majestic 


15ay 


2U,  ^9U8 


EXE 


CUTWE  OFFiCES 


Dear  F^®^'  aga^^  screen 


X  advised  yo._^-a.  r^fs  o^^  ^X^. 
was  one  o£  ;"^icular^y  S''''       Saturday  . >-J    ^^e  is 

story  C"^/"  en  beyond  ^y       ^.^re  has  tee       ^^es  ol 

^":To  tte  one  of 

r  and  sno^d  .e 

aU  tl»e5 .  Ha*s  ^-^-^..^etion. 

.    „re  oofflpli'"^"^^  „°r«  this  great  a 
W  sincere  =  ievelopi'^ 

organx^atio"  ,,„cerely.  / 


7^  / 


Red  Hot  from  UA 


22  SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 

Selling  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising,  Publicity  and  Exploitation 


Campaign  Set  for  Debut 
Of  'Two  Guys'  in  Texas 

Warner  Bros,  has  set  up  a  regional  territorial 
campaign  to  mark  the  world  premiere  of  its 
Technicolor  release,  "Two  Guys  From  Texas," 
at  the  Majestic,  San  Antonio,  on  Aug.  4,  Mort 
Blumenstock,  vice- president  in  charge  of  ad- 
vertising and  publicity,  announced.  As  the  com- 
pany did  on  "The  Voice  of  the  Turtle,"  "The 
Woman  in  White"  and  currently  for  "Key 
Largo"  in  Florida,  publicity,  exploitation,  news- 
paper advertising  and  radio  coverage  will  reach 
outlying  areas  of  the  world  premiere  city  for  a 
radius  of  over  80  miles. 

Headed  by  the  appearance  of  the  picture's 
stars,  Dennis  Morgan  and  Jack  Carson,  a  host 
of  special  events  has  been  prepared  for  the  San 
Antonio  opening.  Among  the  scheduled  activi- 
ties are :  Reception  of  stars  by  city  and  Inter- 
state Theatre  officials,  plus  nationally-known 
Mounted  Sheriffs'  Posse  which  will  stage  a 
demonstration  at  point  of  arrival ;  special  break- 
fast at  St.  Anthony  Hotel  with  newspaper  and 
radio  representatives,  city  officials,  and  fan  club 
members  attending ;  party  to  visit  famed  Alamo 
where  the  stars  will  be  made  honorary  mem- 
bers of  the  Mounted  Sheriffs'  Posse ;  stars  will 
make  three  stage  appearances  at  the  Majestic 
Theatre — one  in  the  afternoon  and  two  in  the 
evening — accompanied  by  radio  broadcasts ;  stars 
will  have  dinner  with  Governor  Jester  of  Texas  ; 
later  cn  the  deck  of  the  Battleship  Texas  the 
Governor  will  make  the  stars  admirals  in  the 
Texas  navy  and  present  each  with  a  gold  em- 
blem and  scroll.  (This  battleship,  presented  to 
the  State  by  the  Government,  is  now  part  of 
San  Jacinto  Historic  Park.) 

"Two  Guys  From  Texas"  will  be  nationally 
released  Sept.  4. 


MurreaY  Weiss  Presents 
Old  Programs  to  Academy 

Murray  Weiss,  prominent  New  England  thea- 
tre operator,  has  donated  a  large  collection 
of  rare  theatre  programs,  early  day  opera  and 
theatre  publications,  and  a  number  of  old  news- 
paper clipping  books  to  the  Academy  of  Motion 
Picture  Arts  and  Sciences,  it  was  announced  by 
the  Academy  last  week. 

Among  the  items  of  Mr.  Weiss's  gift  are 
bound  programs  of  the  Boston  Opera  House 
from  1897  through  1902.  Also  programs  dated 
1891  through  1893  from  the  Hollister  Street  and 
Columbia  theatres  of  Boston.  Among  the  pub- 
lications included  is  "John  B.  Jeffrey's  Guide 
and  Directory  to  the  Opera  Houses,  Theatres, 
Public  Halls  and  Bill  Posters  of  Cities  and 
Towns  of  America,"  published  in  1899. 


Watch  Mag  Breaks 

The  heavy  advertising  done  by  film 
companies  in  national  magazines  can  be 
a  boon  to  your  lobby  display.  Cut  out  the 
pages  (not  just  the  ads)  from  half  a  dozen 
magazines  and  paste  them  on  a  board. 
Not  only  can  it  make  an  attractive  dis- 
play, if  you  take  care  in  its  preparation, 
but  it's  also  something  that  vvill  impress 
the  movie  shoppers. 


SAYING  IT  WITH  MUSIC.  J.  R.  Springer 
(center),  general  theatre  manager  of  Cen- 
tury Theatres,  is  not  playing  Santa  Claus; 
he's  presenting  portable  radios  to  Jack  Dieber 
(left),  manager  of  Century's  Marine  Theatre, 
and  Saul  Renick,  manager  of  the  Farragut, 
as  winners  of  the  monthly  showmanship 
award. 


Nasser  Uses  Fan  Reaction 
As  New  Kind  of  Trailer 

Something  new  in  trailers  is  being  introduced 
by  James  Nasser  Productions  in  connection  with 
"An  Innocent  Affair,"  Nasser's  first  for  United 
Artists  release.  Patrons  attending  sneak  pre- 
views in  Hollywood,  San  Jose,  Fresno  and 
Pomona  will  be  interviewed  as  they  emerge 
from  the  theatre  in  familiar  radio  style,  but 
there  will  be  a  difference.  Cameras  will  be  on 
hand  and  the  interviews  will  be  shot  as  they 
happen. 

These  reactions — if  favorable,  of  course — will 
then  be  made  up  into  several  trailers,  or  parts 
of  trailers,  to  be  used  in  the  regular  way. 
Nasser  says  he  tried  the  experiment  recently  in 
San  Francisco  with  highly  satisfactory  results. 
The  picture  is  a  Fred  MacMurray-Madeleine 
Carroll  co-starrer. 


'16  Fathoms  Deep'  Gets 
Five-Theatre  L.A.  Debut 

Arthur  Lake's  Monogram  production,  "16 
Fathoms  Deep,"  will  have  a  west  coast  premiere 
in  five  Los  Angeles  theatres  on  August  4,  it  was 
announced  this  week.  The  theatres  set  for  the 
premiere  are  the  Orpheum,  Fox  Belmont,  El 
Ray,  Vogue  and  Culver.  Part  of  the  Orpheum 
opening-night  proceeds  will  go  to  the  Marion 
Davies  clinic. 

The  film  itself  is  in  Ansco  color  and  was 
produced  in  Florida  by  James  S.  Burkett  and 
Irving  Allen,  with  the  latter  directing.  Lake 
plays  the  leading  role. 


'Let's  Live  a  Little' 
In  Nat'l  Lux  Tieup 

Eagle  Lions'  "Let's  Live  a  Little,"  co-starring 
Hedy  Lamarr  and  Robert  Cummings,  will  be 
plugged  in  more  than  100  leading  key  cities 
of  the  country  through  large-space  newspaper 
ad  tieup  with  Lux  Soap. 

The  ad  campaign  will  be  timed  to  break  con- 
currently with  national  regional  release  dates 
of  the  film. 


Staff  Cooperation  Aids 
^Miranda'  Showmanship 

Londoners  far  outside  his  neighborhood  took 
notice  when  Manager  H.  A.  Robertson  of  the 
Odeon,  Greenwich,  went  to  town  to  exploit 
the  local  screening  of  Rank's  "Miranda,"  which 
Eagle  Lion  will  release  in  the  U.  S.  This  is 
the  story  of  a  mermaid  who  goes  into  society, 
and  with  the  cooperation  of  his  cashier.  Miss 
Ada  Henning,  Robertson  set  to  work  on  this 
angle. 

Unable  to  borrow  the  actual  mermaid  tail 
used  in  the  film,  he  made  one  of  his  own  from 
old  barrage  balloon  fabric.  Wearing  this,  a  four- 
foot-long  wig  and  corsage  of  seaweed.  Miss 
Henning  was  driven  through  ten  miles  of 
London  streets  during  rush  hour  to  Tower 
Pier  where  she  embarked  with  full  ceremony 
upon  the  "Royal  Eagle,"  the  Thames  River 
pleasure  boat  which  sails  daily  down  to  sea, 
before  850  passengers  as  the  ship's  loud  speaker 
system  broadcast  the  theme  song. 

At  Greenwich  pier,  she  was  disembarked  and 
met  by  the  pier  master.  King  Neptune  and  the 
quarantine  officer  who  passed  her  fit  to  land. 
The  entourage  proceeded  to  a  restaurant  for  a 
fish  meal  before  making  a  tour  of  the  town  by 
trolley  and  bus.  At  a  fish  market,  she  posed 
for  photos. 

On  reaching  the  theatre,  an  "artist"  proceeded 
to  paint  her  picture. 

Not  only  did  Mr.  Robertson  get  much  pub- 
licity through  the  advance  buildup  and  the  actual 
stunt  for  his  own  house  but  for  all  other  South 
London  Odeons  playing  concurrently.  It  speaks 
well  for  the  spirit  prevailing  in  his  cinema 
in  these  days  of  labor  difficulties  for  the  staff 
to  join  in  so  wholeheartedly  and  also  for  his 
relations  with  the  local  police,  who  are  all  too 
apt  to  frown  on  showmanship. 


Gown,  Cash,  Tickets 
Prizes  in  Contest 

Cash  prizes  totaling  $50,  as  well  as  an  "Easter 
Parade"  gown  and  20  guest  tickets,  were 
awarded  last  week  to  winners  of  the  fashion 
sketch  contest  conducted  by  MGM  and  the 
Emily  Shop,  5th  Avenue,  in  connection  with 
the  current  engagement  of  "Easter  Parade"  at 
Loew's  State  on  Broadway. 

Thousands  were  drawn  to  the  store  windows 
where  original  gowns  from  the  picture  were 
displayed  and  also  the  store's  fashion  depart- 
ment where  live  models  posed  in  gowns  worn 
by  Judy  Garland  and  Ann  Miller  in  the  Tech- 
nicolor musical. 


Siaii  of  Life 

Manager  Murray  Greene  of  Century's 
Vogue  Theatre  in  Brooklyn  had  a  novel 
sign  on  the  French  film,  "The  Boker's 
Wife,"  which  caused  a  great  deal  of  com- 
ment and  many  laughs.  Copy  was  as 
follows : 

The  first  10  people  who  bring  a  loaf 
of  bread  (pumpernickel,  please)  wrill  be 
admitted  free.  ...  P.  S.: — You  might 
also  bring  some  cream  cheese  and  lox. 
.  .  .  management  will  supply  coffee. 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


23 


'Key  Largo'  Key  Stunt 
Aids  UN  Overseas  Fund 

To  promote  the  showing  of  "Key  Largo"  at 
the  Strand  Theatre  in  New  York,  Warner  Bros, 
set  up  a  "Key  Largo"  Treasure  Chest  at  52nd 
Street  and  Avenue  of  the  Americas  in  coopera- 
tion with  the  American  Overseas  Aid — United 
Nations  Appeal  for  Children. 

The  public  was  invited  to  donate  whatever 
sum  they  chose  to  the  fund,  receiving  in  return 
a  key  with  which  they  attempted  to  open  the 
Treasure  Chest  containing  many  valuable  prizes, 
including  a  diamond  ring,  pearl  necklace,  wrist- 
watches,  portable  radios,  luggage,  etc. 

Daily  prizes  were  awarded  to  holders  of  the 
keys  which  the  chest's  lock  would  accommodate. 
On  the  last  day — the  fifth — the  five  daily  win- 
ners were  brought  together  and  given  a  chance 
to  choose  the  grand  prize-winning  key  which 
entitled  the  fortunate  person  to  the  entire 
Treasure  Chest  of  prizes. 


Miami  Mayor  Proclaims 
'Key  Largo  Day' 

In  honor  of  the  opening  of  Warner  Bros.' 
"Key  Largo"  this  week  at  the  Miami  and  Beach 
theatres,  Miami,  and  several  other  situations 
in  Florida,  Mayor  Robert  L.  Floyd  proclaimed 
July  22  as  "Key  Largo  Day." 

Director  John  Huston  and  Producer  Jerry 
Wald  shot  much  of  the  film's  action  around  the 
famous  Florida  keys,  which  gives  it  its  title. 


Pinball  Machines  to  Aid 
Runyon  Cancer  Fund 

The  Damon  Runyon  Cancer  Foundation,  out 
to  raise  funds  to  conquer  the  dread  disease,  will 
sponsor  a  nation-wide  competition  to  crown 
"The  Pin-Ball  Champion  of  the  United  States." 
The  competition,  with  the  coin  proceeds  to  the 
Fund,  will  be  held  on  glorified  pin-ball  machines 
similar  to  that  used  in  "The  Time  of  Your  Life." 

Six  of  the  Prince  of  Pin-Ball  Machines,  com- 
plete with  sound  effects,  are  being  especially 
constructed  at  a  cost  of  $5,000  each  by  the  coin 
machine  industry.  They  will  be  placed  in  prom- 
inent locations  in  six  cities  and  the  public  will 
be  kept  informed  of  the  highest  scorer  through 
daily  bulletins.  In  all,  the  machines  will  be 
used  in  approximately  20  cities  during  the  com- 
petition. 


'You  May  Be  in  It' 
Stunt  Clicks  for  Biirns 

As  many  persons  in  Van  Wert,  Ohio,  went 
to  Lancaster  in  that  state  to  watch  some  of  th° 
film'ng  of  20th  Century-Fox's  "Green  Grass  of 
Wyoming,"  Mamger  Joe  Burns  of  the  Van 
Wert  Theatre,  who  booked  the  film  soon  after 
its  world  premiere  at  Lancaster,  based  his  cam- 
paign on  the  fact  that  many  visitors  on  location 
were  caught  by  the  camera  during  the  shooting 
of  crowds,  and  used  this  line  on  top  of  all  his 
newspaper  ads :  "Don't  miss  it.  You  may  be 
in  it."  Local  paper  gave  him  a  story  on  the 
early  booking. 


'Summer  Hit  Wave' 

Manager  M.  D.  "Babe"  Cohn  of  the  Para- 
mount Theatre.  Kansas  City,  Mo.,  is  keying  his 
summer  advertising  with  the  slogan,  "Sumirer 
ads  listing  several  forthcoming  Paramount  re- 
ads listing  several  forthcoming  Paramount  re- 
leases to  help  bolster  summer  business.  "The 
Emperor  Waltz"  started  the  "wave." — K.C. 


BATTER  UP.  William 
Bendix  portrays  Babe  Ruth, 
famous  home  run  king,  in 
Allied  Artists'  "The  Babe 
Ruth  Story." 


Potent  Appeal  lor  Public  Makes 
'The  Babe  Ruth  Story a  Natural 

Fortified  with  the  desire  and  energy  to  restore  showmanship  standards,  theatremen 
at  last  have  the  "perfect  picture"  with  which  to  test  their  showmanship  mettle.  Some 

pictures  appeal  to  this  group,  others  to  that  one.  Allied 
Artists'  Roy  Del  Ruth  production,  "The  Babe  Ruth 
Story,"  v/hich  has  its  world  premiere  at  the  Astor  Thea- 
tre in  New  York  on  July  25  fcr  the  benefit  of  The 
Babe  Ruth  Foundation,  is  a  picture  that  goes  right  to 
the  heart  of  the  people.  It  has  appeal  for  everyone 
throughout  the  nation  (and  the  world,  for  that  matter), 
because  the  career  of  Babe  Ruth  contains  not  only  the 
amazing  record  of  hitting  more  than  700  home  rtms  in 
league  games  from  1914  to  1935  but  also  many  humani- 
tarian incidents  that  have  touched  the  hearts  of  the 
American  people  and  have  endeared  The  Babe  to  millions. 

And  now  that  this  story  has  been  brought  to  the 
screen,  there  can  be  no  doubt  but  that  milions  everywhere 
will  be  potential  box-office  customers  when  it  plays  the 
nation's  theatres  and,  eventually,  throughout  the  world. 
What  could  be  a  more  potent  source  for  tieups  and 
other  exploitation  possibilities  than  the  great  masses  of 
people  themselves?  That's  what  smart  showmen  have 
in  "The  Babe  Ruth  Story,"  and  Allied  Artists  is  leaving 
no  possible  angle  untouched  in  its  advertising,  publicity  and  exploitation  plans  to  make 
this  picture  a  box-office  bonanza  for  smart  showmen. 

In  tieups  and  exploitation  possibilities,  there  is  the  tremendous  field  offered  by  base- 
ball, plus  the  fact  that  merchants  apparently  seem  eager  to  tie-in  with  the  picture 
because  it  gives  them  the  prestige  of  the  Babe  Ruth  name  without  having  to  get 
permission  directly  from  Ruth  to  use  his  name. 

For  tieups  with  humanitarian  and  animal  societies,  there  are  the  incidents  in  Ruth's 
career  which  are  also  in  the  picture.  One  of  these  was  when  he  was  fined  $1,000  for 
missing  an  afternoon's  practice  because  he  socked  a  ball  right  into  some  hero-wor- 
shipping boy's  dog,  injuring  the  animal  seriously.  Ruth  took  the  dog  to  the  hospital 
and  remained  there  until  he  was  assured  the  animal  would  recover.  Another  incident: 
During  a  practice  game  The  Babe  knocked  a  homer  600  feet,  grinned  up  into  the  stand 
at  a  kid  and  smiled.  The  kid  got  up  and  walked — for  the  first  time  in  his  crippeld  life. 
He's  been  walking  ever  since. 

Ruth  has  friends  in  many  an  American  city.  Find  one  and  you  may  find  a  man 
whose  story  could  make  him  your  guest  of  honor.  The  team  with  which  Ruth  served 
professionally  for  15  years — the  New  York  Yankees — also  has  retired  players  through- 
out the  country.  The  same  idea  applies  in  this  instance,  too,  with  the  stunt  becoming 
a  community  celebration. 

Local  Ford  dealers  should  be  available  for  tieups,  since  this  automobile  appears  in 
the  picture.  And  then,  too,  the  American  Legion  in  each  community  should  be  a 
natural,  since  Ruth  is  consultant  for  its  kid  baseball  teams. 

These  showmanship  possibilities  merely  open  the  gates  to  the  wealth  of  tieups, 
stunts,  exploitation,  ballyhoo  and  publicity  available  for  the  smart  theatreman  when 
he  plays  "The  Babe  Ruth  Story."  If  ever  there  was  a  natural  for  showmanship,  this 
is  it.  As  soon  as  you  knov/  the  picture  is  coming  to  your  theatre — and  let's  hope  you 
know  well  in  advance,  for  there  will  be  plenty  to  do — get  busy  by  contacting  merchants, 
civic  leaders,  heads  of  various  organizations,  religious  and  educational  leaders,  sports 
editors  and  local  sportsmen,  for  tieups  and  all-out  cooperation.  Remember,  smart 
showmen  have  been  looking  for  a  picture  they  could  sink  their  showmanship  teeth 
into.  Now  it's  here!  Get  on  the  bandwagon — but  quick! 

—CHICK  LEWIS 


DO  YOU  REMEMBER  THESE  FAMOUS  INCIDENTS?  Few  public  favorites 
have  had  as  many  human-interest  incidents  in  their  careers  as  Babe  Ruth,  and  two 
of  them  are  shown  here  in  'scenes  taken  from  Allied  Artists'  Roy  Del  Ruth  production, 
"The  Babe  Ruth  Story."  Remember  the  time  Ruth  was  fined  $1,000  for  missing  an 
afternoon's  practice  because  he  socked  a  ball  right  into  some  hero-worshipping  boy's 
dog?  Photo  at  left  shows  the  Babe  consoling  the  youngster  at  the  hospital.  (A  swell 
angle  for  tieups  with  humanitarian  and  animal  societies.)  Photo  at  right  depicts  an 
incident  more  recent  in  the  baseball  player's  career  when  he  underwent  an  operation 
for  a  malady  in  a  New  York  hospital  at  the  risk  of  his  own  life  so  that  science  might 
better  learn  how  to  combat  the  malady.  William  Bendix  is  seen  as  Babe  Ruth,  Tony 
Taylor  as  the  boy,  and  Claire  Trevor  as  Mrs.  Ruth. 


24 


SHOWMEN'S  TRAM  REVIEW,  July  24,  1948 


Intensive  Campaign  Launches 
^Tap  Roots^  Area  Premiere 


The  territorial  world  premiere  of  Walter 
Wanger's  Technicolor  "Tap  Roots"  at  the  Gold- 
man Theatre  in  Philadelphia  and  in  eight  addi- 
tional cities  in  the  Philadelphia  exchange  area, 
backed  by  an  intensive  promotional  campaign  as 
part  of  Universal-International's  observance  of 
'U-I  World  Premiere  Month,"  has  served  to 
dramatically  demonstrate  the  value  of  show- 
manship in  helping  to  properly  launch  a  picture 
to  record  grosses. 

U-I's  campaign,  started  several  weeks  in  ad- 
vance of  the  premiere,  was  climaxed  by  the 
personal  appearances  of  the  stars  of  "Tap 
Roots,"  Van  Heflin,  Boris  Karloff,  Julie  London 
and  Richard  Long,  at  the  Goldman  Theatre  in 
Philadelphia,  July  14,  at  the  Senate  Theatre  in 
Harrisburg,  July  15,  and  at  the  Astor  Theatre 
in  Reading,  July  16. 

Featured  Speaker 

In  addition  to  making  some  20  radio  appear- 
ances in  Philadelphia  starting  three  days  in 
advance  of  the  premiere,  Van  Heflin  was  a  feat- 
ured speaker  at  the  Democratic  National  Con- 
vention. Heflin  delivered  a  seven-minute  eulogy 
on  the  late  President  Franklin  D.  Roosevelt, 
carried  by  all  four  of  the  national  networks  as 
well  as  by  television  and  newsreels. 

Radio,  television,  newspapers  and  ballyhoo 
were  employed  to  provide  national  coverage  of 
the  territorial  openings  and  exhibitors  are  cer- 
tain to  benefit  from  these  promotions  when  they 
play  "Tap  Roots." 

Two  network  programs  saluted  the  world 
premiere  before  the  final  week  of  the  campaign 
got  underway.  Previously,  the  American  Broad- 
casting Company  network  program  "Go  For 
The  House,"  saluted  the  premiere  over  195 
stations  while  the  National  Broadcasting  Com- 
pany's "Chesterfield  Supper  Club,"  network 
show  heard  over  143  stations,  saluted  Susan 
Hayward  and  the  premiere  for  five  successive 
nights  during  the  week  of  July  12. 
4  In  holding  a  special  midnight  screening  for 
newspapermen,  columnists,  radio  personalities 
and  prominent  Democrats  attending  the  conven- 
tion the  night  before  opening,  U-I  received 
national  newspaper  coverage. 

The  company  set  up  special  "Tap  Roots" 
headquarters  at  the  Ritz  Carlton  Hotel  in 
Philadelphia  two  weeks  in  advance  of  opening. 
Here  the  administrative  set-up  rivalled  that  of 
the  Democrats,  with  Al  Horwits,  U-I  eastern 
publicity  manager,  acting  as  camna'gn  manager 
at  the  headquarters ;  Charles  Simonelli,  U-I 
eastern  exploitation  manager,  serving  as  plat- 
form manager  and  U-I  press  representatives 
filling  other  administrative  posts. 

Convention  Spirit 

Adhering  to  the  spirit  of  the  convention,  U-I 
had  four  scantily-dressed  models  touring  the 
streets  starting  three  days  in  advance  of  open- 
ing to  distribute  badges  which  read,  "I  am  a 
Delegate  to  the  World  Premiere  of  'Tap  Roots'." 
The  models  distributed  15,000  bags  of  Charms 
candy  on  the  day  of  the  premiere  with  copy 
reading  "You'll  be  charmed  by  Susan  Hay- 
ward's  charms  in  "Tap  Roots."  This  resulted 
from  a  national  tieup  with  the  candy  company. 

The  Lane  Bryant  department  store  in  Phila- 
delphia devoted  all  its  windows  to  a  display  of 
the  original  "Tap  Roots,"  costumes  and  Julie 
London  appeared  at  the  store's  fashion  show  the 
day  before  the  opening.  The  store  took  news- 


paper advertising  to  call  attention  to  the  premiere. 
Also,  all  four  stars  appeared  at  Gimbels  de- 
partment store  to  autograph  copies  of  the  James 
Street  novel  on  which  the  picture  is  based. 
Gimbels  took  newspaper  advertising  to  feature 
the  appearance  and  the  premiere. 

The  Central  News  Company  of  Philadelphia 
bannered  all  its  trucks  serving  news-stands  with 
book  copy  and  distributed  some  3,000  posters 
to  news  dealers. 

The  Philadelphia  Hairdressers  Association 
made  up  posters  featuring  Susan  Hayward 
demonstrating  the  "New  Party  Look,"  with 
15,000  being  distributed.  Snellenburgs  depart- 
ment store  and  several  other  stores  tied  in  with 
this  promotion. 

More  than  15,000  book  marks  were  distributed 
through  the  libraries  and  booksellers  who  are 
members  of  the  Philadelphia  Booksellers  Asso- 
ciation. The  Sun  Ray  Drug  chain  of  Pennsyl- 
vania and  New  Jersey  featured  a  special  "Tap 
Roots  Sundae"  for  a  week.  The  Bud  Westmore 
Cosmetics  were  featured  in  window  displays  in 
50  leading  stores  tieing  in  the  Westmore  prod- 
ucts with  Susan  Hayward  and  the  picture. 

Midnight  Show 

At  the  special  midnight  showing  at  the  Gold- 
man Theatre,  attended  by  more  than  1,000 
press  and  radio  representatives  and  delegates, 
the  stars  took  a  bow.  For  their  personal  appear- 
ances at  the  theatres  in  Philadelphia,  Harrisburg 
and  Reading,  the  quartet  did  a  special  12-minute 
routine,  in  preference  to  a  walk  on  or  bow. 
This  made  an  impressive  hit  with  audiences. 

U-I  backed  it  promotion  campaign  with  full- 
page  advertisements  in  the  Philadelphia  dailies 
the  day  before  opening.  It  all  added  up  to  record 
business,  not  only  for  the  three  theatres  which 
featured  the  personal  appearances  of  the  stars 
but  for  the  other  theatres  participating  in  the 
premiere,  including  the  Hollywood  Theatre  in 
Atlantic  City,  the  Shore  in  Wildwood,  New 
Jersey,  the  Surf  in  Ocean  City,  N.  J.,  the  Earle 
in  AUentown,  Pa.,  the  College  in  Bethlehem, 
Pa.  and  the  Capitol  in  Lancaster  and  the  Warner 
in  Wilmington  which  premiered  the  picture 
July  IS. 


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mmwm 


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BULL  BY  THE  HORNS.  Disregarding  the 
theory  that  non-New  Yorkers  pay  no  atten- 
tion to  motion  picture  reviews  in  the  Big 
Town  newspapers,  Paramount  Advertising 
Manager  Stanley  Shuford  took  the  bull  by 
the  horns  and  prepared  a  national  magazine 
ad  (see  above)  quoting  the  critics,  on  the 
theory  that  when  New  York  critics  have 
such  extraordinary  things  to  say  about  "A 
Foreign  Affair,"  which  has  not  been  seen  else- 
where, it  is  news  of  interest  to  out-of-town 
moviegoers.  Looks  like  Stan  has  something 
there ! 

Roehm  Contacts  Schools 
On  'Bill  and  Coo' 

Guy  Roehm,  resident  manager  of  Switow's 
Grand  Theatre,  New  Albany,  Ind.,  extended 
extra  effort  in  his  campaign  on  Republic's  "Bill 
and  Coo  " 

Guy  contacted  local  public  school  principals 
and  had  them  write  letters  to  the  teachers  an- 
nouncing the  film's  engagement  and  requesting 
that  the  student  body  be  notified.  Parochial 
school  teachers  were  contacted  in  a  similar 
manner,  and  the  educators  were  invited  to  see 
the  picture  as  guests  of  the  management. 

According  to  Guy,  this  extra  efifort  paid  off 
at  the  box-ofifice. — LOU. 


New  Stamp  Salutes  Youth  Month 


Design  for  the  new  commemorative  three-cent 
stamp,  "Salue  to  Youth,"  was  made  public 
last  week  by  the  Post  Office  Department  and 


SALUTING  YOUNG  AMERICA  1 


copies  submitted  to  Theatre  Owners  of  America, 
the  national  association  of  motion  picture  exhi- 
bitors which  is  sponsoring  Youth  Month  during 
September  at  the  request  of  Attorney  General 
Tom  C.  Clark  and  the  Department  of  Justice. 

The  stamp  will  be  dedicated  on  August  11  by 
President  Truman  at  special  ceremonies  at  the 


White  House  to  be  attended  by  Charles  P. 
Skouras,  national  chairman  of  Youth  Month ; 
Gael  Sullivan,  executive  director,  and  other 
officials  of  Theatre  Owners  of  America ;  repre- 
sentatives of  national  and  regional  welfare 
groups  and  organizations,  and  many  prominent 
motion  picture  exhibitors  of  the  nation. 

The  new  stamp  (see  cut)  is  0.84  by  1.44 
inches  arranged  horizontally  with  a  single  out- 
line frame.  The  left  central  portion  depicts  a 
girl  and  boy  walking  in  step  carrying  books.  To 
the  right  is  a  dark  shield  on  which  is  a  light 
panel  bearing  the  words  "Youth  Month — Sept. 
1-30."  Five  stars  appear  below  this  panel.  The 
lettering  "Saluting  Young  America"  and  "United 
States  Postage"  in  dark  Gothic  appears  across 
the  top  and  bottom  respectively. 

An  initial  printing  order  of  75  million  stamps 
has  been  authorized.  Collectors  desiring  the 
first  day  cancellation  of  this  new  stamp  may 
send  not  in  excess  of  10  self-addressed  envelopes 
to  the  Postmaster  at  Washington,  D.  C.  with 
postal  note  or  money  order  to  cover  the  cost. 


^icwmmf 


TO  UNITE  IN  A  FELLOWSHIP  FOR  THEIR  OWN 
ADVANCEMENT  IN  AND  FOR  THE  IMPROVEMENT 
OF  MOTION  PICTURE  SHOWMANSHIP  STANDARDS 

JOIN  NOW 

THE  INSTITUTE  OF  MOTION  PICTURE  SHOWMANSHIP 


Membership  is  free  .  .  .  there  are  no  dues  to  pay,  no 
obligations.  If  you  are  associated  with  a  theatre  as  owner, 
manager,  publicity  or  exploitation  man,  assistant  man- 
ager, head  of  any  department  in  a  motion  picture  theatre, 
you  are  eligible  for  full  membership. 

Join  now — make  sure  your  name  is  among  the  honored 
showmen  who  will  be  identified  as  pioneers  in  one 
of  the  most  progressive  movements  associated  with 
the  great  profession  of  motion  picture  showmanship. 
If  you  are  a  veteran  with  years  of  achievement  to 
your  credit,  or  a  newcomer  ambitious  to  carve  out 
a  successful  career,  you  belong  in  IMPS. 

Read  how  IMPS  will  help  you  as  you  help  fellow 
showmen  through  the  activities  of  this  new,  modern 
organization  of  theatremen.  Further  details  are  on 
the  following  page.  Read  them — then  fill  out  the 
card  below  with  necessary  information  and  your 
membership  card  will  be  sent  to  you  promptly. 


Card  of  membership — a  handsome  memento  and  a 
visible  attest  that  you  belong  among  the  progressive 
showmen  of  the  industry — is  shown  below.  Your  card, 
bearing  your  name  and  encased  in  a  protective  cover  will 
be  sent  immediately  your  application  for  membership  is 
acted  upon  by  the  IMPS  governors. 


VMOTION  PICTURE>? 


LIVE  SHOWMEN  ARE 


MEN  OF  ACTION 


DON'T  DELAY 


IGET  YOUR  APPLICATION  IN 


RIGHT  AWAY 


Chick  Lewis 
General  Director 

Institute  of  Motion  Picture  Showmanship: 

Please  send  application  blank  for  full  membership 
in  the  Institute  of  Motion  Picture  Showmanship. 

It  is  understood  that  my  membership  involves  no 
obligation  to  pay  dues  or  buy  any  article  or  articles. 

Name  

Theatre  

Street   

City   State  


IMPS 


Will  Help 


All  Showmen  To  Help  Themselves 

Through  IMPS,  showmen  everywhere  can  help  the  film  industry 
by  giving  the  benefit  of  their  efforts,  ideas  and  suggestions  to  improve 
standards  of  showmanship  in  selling  motion  picture  attractions. 


REMEMBER  THIS: 
No  member  of  IMPS  pays  any  dues. 
No  member  will  be  obligated  in  any 
way,  manner  or  form  ever  to  spend 
any  money  for  the  purchase  of  any 
commodity  or  article  by  reason  of 
his  membership  in  IMPS. 


No  member  will  be  obligated  to 
perform  any  service  or  participate  in 
any  activity  other  than  purely  vol- 
untary efforts  in  advising  fellow 
showmen  as  to  ideas,  stunts,  or  sug- 
gestions he  believes  to  have  merit 
for  application  in  selling  shows  and 


managerial  duties  in  the  theatre. 
The  voluntary  effort  referred  to  im- 
mediately above  consists  merely  in 
reporting  news  of  successful  activi- 
ties in  show  selling  or  any  theatre 
work,  or  ideas  for  use  in  exploitation 
and  operation,  to  fellow  members 
of  IMPS  through  the  columns  of 
Showmen's  Trade  Review. 


Send  in  the  application  blank  be- 
low. Your  membership  card  will  be 
dispatched  by  return  mail  —  along 
with  further  details  of  the  interesting 
activities  and  valuable  benefits  you 


can  derive  through  The  Institute  of 
Motion  Picture  Showmanship. 


Remember,  you  are  obligated  in  no 
way,  either  to  pay  any  dues  or  spend 
any  money  for  anything  by  reason  of 
your  membership  in  IMPS.  It's 
FREE  of  all  obligation  of  any  kind 
whatsoever.  The  more  you  know 
about  IMPS,  the  more  you  will  ad- 
mire its  purposes  and  its  ideals. 
You'll  be  glad  you  sent  in  your  ap- 
plication early,  when  you  receive  the 
further  details  which  will  accom- 
pany your  membership  card. 


Fill  Out  Membership  Application  on 

Reverse  Side,  Clip,  Enclose  in  Envelope  and  Mail  NOW  to: 


Showmen's  Trade  Review 


1501  Broadway 


New  York  18,  N.  Y. 


IF  YOU  ARE  A  PROGRESSIVE, 


GOING -PLACES  MEMBER  OF 


THE  THEATRE  BRANCH  OF 


THE  FILM  INDUSTRY,  YOU 


CAN  PROVE  IT  BY  SHOWINCi 


YOUR  MEMBERSHIP  CARD 


IN  I.  M.  P.  S. 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948  27 

The  Box'Ofiice  Slant 

Current  and  Forthcoming  Feottire  Product  Reviewed  from  the  Theatremcm's  Standpoint 


Music  Man 

Monogram  Musical  66  mins. 

AUDIENCE  SLANT:  (Family)  Mediocre 
musical  that  suffers  from  poor  acting,  un- 
inspired numbers  and  hackneyed  plot. 

BOX-OFFICE  SLANT:  Won't  add  much 
to  the  program.  Jimmy  Dorsey  name  may 
help  draw  few  of  his  fans. 

Cast:  Phil  Brito,  Freddie  Stewart,  Jimmy  Dorsey, 
Alan  Hale,  Jr.,  June  Preisser,  Noel  Neill,  Grazia 
Narciso,  Chick  Chandler.  Credits:  Producer,  Will 
Jason.  Director,  Will  Jason.  Associate  producer,  Maiu-ice 
Duke.  Original  screenplay,  Sam  Mintz.  Photography, 
Jackson  Rose. 

Plot:  Two  music- writing  brothers  are  big 
successes  until  they  quarrel  and  pull  apart, 
Then  they  start  on  the  downward  path.  Their 
mother,  however,  helps  bring  them  back 
together  in  time  for  a  big  show  that  renews 
their  once-great  fame  and  fortune. 

Comment:  "Music  Man"  is  a  mediocre 
musical  that  suffers  from  poor  acting,  unin- 
spired numbers  and  a  hackneyed  plot.  The 
film  is  put  together  in  spotty  fashion  and  will 
have  the  audience  squirming  before  it  is 
finished.  Phil  Brito  and  Freddie  Stewart  both 
have  pleasant  singing  voices  but  are  not 
strong  for  their  acting  roles;  and  June 
Preisser,  who  is  a  dancer,  is  wasted  in  a 
purely  dramatic  part.  Grazie  Narciso  gets  a 
few  laughs  as  the  boys'  mother,  as  does  Alan 
Hale,  Jr.  as  a  milk  driver.  This  picture  won't 
add  much  to  the  program.  Jimmy  Dorsey's 
name  may  help  draw  a  few  of  his  fans,  al- 
though his  band  doesn't  get  much  a  chance 
to  perform. 


The  Babe  Ruth  Story 

Allied  Artists      Comedy-Drama      111  mins. 

AUDIENCE  SLANT:  (Family)  This  pic- 
ture about  one  of  the  most  colorful  personali- 
ties in  our  history  is  genuine  entertainment, 
the  kind  that  most  folks  will  be  anxious  to 
see.  It  has  exceptional  appeal  for  the  male 
members  of  the  family  and  all  those  inter- 
ested in  baseball. 

BOX-OFFICE  SLANT:  With  the  type  of 
story,  the  title  draw  and  the  marquee  strength 
of  the  star  names,  this  picture  is  destined  to 
be  a  big  box-office  success. 

Cast:  William  Bendix,  Claire  Trevor,  Charles  Bick- 
ford.  Sam  Levene,  William  Frawley,  Gertrude  Niesen, 
Fred  Lightner.  Stanley  Clements,  Bobby  Ellis.  Lloyd 
Gough,  Matt  Briggs,  Paul  Cavanagh,  Pat  Flaherty, 
Tony  Taylor.  Richard  Lane,  Warren  Douglas,  Mark 
Koenig,  Harry  Wismer,  Mel  Allen,  H.  V.  Kaltenborn, 
Knox  Manning,  Rucky  Harris.  Bob  Metisel,  Ziggy 
Sears,  Gertrude  Niesen,  The  King's  Men,  Mitchell 
Boychoir.  Credits:  Produced  and  directed  by  Roy  Del 
Ruth.  From  the  book  "The  Babe  Ruth  Story"  by 
Bob  Considine.  Screenplay  by  Bob  Considine  and 
George  Callahan,  Photography,  Philip  Tannura.  As- 
sistant to  producr.  D.  Ross  Lederman.  .\ssociate 
producer.   Joe  Kaufman, 

Plot:  This  is  the  story  of  Babe  Ruth's  life, 
from  the  time  he  was  a  little  boy  getting 
into  trouble  and  Ijeing  sent  to  a  school  for 
l)oys,  until  the  time  he  became  ill. 

Comment:  For  a  human  interest  story  and 
a  natural  box-office  bet,  what  could  be  more 
perfect  than  this  film  about  one  of  the  most 
colorful  personalities  in  our  history?  Every- 
'body  knows  or  has  heard  of  Babe  Ruth, 
which  means  the  picture  is  one  most  folks 
will  be  anxious  to  see.  It  is  genuine  entertain- 


National  Reviewing  Committees 
Audience  Classifications 

NIGHT  HAS  A  THOUSAND  EYES  (Para.) 

MATURE— National  Board  of  Review. 

CLASS  A — SEC.   2 — National  Legion  of  Decency. 

A  DATE  WITH  JUDY  (MOM) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.   1 — National  Legion  of  Dececy. 

TAP  ROOTS  (U-I) 

MATURE— National  Board  of  Review. 

CLASS  A — SEC.   2 — National  Legion  of  Decency. 


ment,  the  kind  that  will  bring  in  extra  male 
patronage,  with  tremendous  appeal  for  the 
j'^oungsters,  the  Saturday  matinee  crowds  and 
all  the  younger  element  of  moviegoers  who 
make  up  the  largest  percentage  of  movie 
patrons.  With  this  kind  of  story,  plus  the 
title  draw  and  the  marquee  strength  of  the 
star  names,  "The  Babe  Ruth  Story"  is  des- 
tined to  be  a  big  box-office  success.  As  "The 
Babe"  William  Bendix  turns  in  an  out- 
standing performance;  he  seems  to  personify 
the  man  as  most  people  think  of  him.  Ex- 
cellent, too,  is  Claire  Trevor,  as  Mrs.  Ruth 
and  Charles  Bickford  as  Brother  Matthias, 
the  man  responsible  for  instructing  and  coun- 
selling Ruth  throughout  the  years.  Same 
Levene  does  a  fine  job  as  a  newspaperman 
and  Fred  Lightner  gives  an  exceptionally 
strong  delineation  of  Miller  Huggins,  the 
fiery  little  manager  of  the  Yanks  from  1918 
through  1929.  The  entire  picture  is  a  tribute 
to  all  concerned  with  its  making,  especially 
Producer-Director  Roy  Del  Ruth,  who  ori- 
ginally conceived  the  idea  and  carried  it 
through  to  complete  and  successful  fruition. 


Shed  No  Tears 

Eagle  Lion  Drama  70  mins. 

AUDIENCE  SLANT:  (Adult)  This 
drama  of  an  attempt  by  a  man  and  his  wife 
to  fake  his  death  so  insurance  money  can 
be  collected,  is  good  entertainment. 

BOX-OFFICE  SLANT:  An  excellent  bet 
for  secondary  support  of  double  bills;  par- 
ticularly good  to  offset  a  top  comedy  feature. 

Cast:  Wallace  Ford.  June  Vincent,  Robert  Scott, 
Frank  Albertson,  Richard  Hogan,  Elena  Verdugo, 
Johnstone  White.  Credits:  Equity  Pictures  presentation 
of  Frost  Films  production.  Producer,  Robert  Frost. 
Director,  Jean  Yarbrough.  Screenplay,  Brown  Holmes 
and  Virginia  Cook.  From  novel  by  Don  Martin.  Pho- 
tography. Frank  Redman. 

Plot:  A  woman  and  her  husband  fake 
the  husband's  death  so  they  can  collect  large 
insurance  money.  He  goes  away  to  hide  out, 
and  while  he  is  gone  she  cheats  on  him.  He 
returns  and  finds  out,  and  kills  her  secret 
lover;  she  then  tries  to  kill  him.  but  he  has 
emptied  the  bullet  from  the  gun.  Eventualh', 
she  does  slay  him,  but  is  accidentally  killed 
immediately  thereafter. 

Comment:  A  very  good  drama,  "Shed  No 
Tears"  is  based  on  the  attempt  of  a  man 
and  his  wife  to  fake  his  death  so  that  insur- 
ance money  can  be  collected.  Producer  Robert 
Frost  deserves  credit  for  making  a  market- 
able film  his  first  time  cfut.  He  has  solid  sup- 
porting-feature names  for  the  fans  in  Wal- 
lace Ford,  June  Vincent  and  Frank  Albert- 
son.  Newcomers  Robert  Scott  and  Johnstone 
White  handle  their  assignments  nicely. 


The  Velvet  Touch 

RKO  Radio  Drama  97  mins. 

AUDIENCE  SLANT:  (Adult)  A  strong 
dramatic  offering  with  special  appeal  for 
the  women,  who  will  find  satisfactory  enter- 
tainment in  the  story  of  a  woman's  fight  to 
protect  her  love.  It  is  an  excellent  picture 
for  general  adult  audiences. 

BOX-OFFICE  SLANT:  If  sold  correctly, 
this  should  satisfy  not  only  the  Rosalind 
Russell  fans  but  should  also  bring  in  above- 
average  returns  because  of  the  word-of- 
mouth  it  will  create. 

Cast:  Rosalind  Russell,  Leo  Genu,  Claire  Trevor, 
Sydney  Greenstreet,  Leon  Ames,  Frank  McHugh, 
Walter  Kingsford,  Dan  Tobin,  Lex  Barker,  Nydia 
Westman,  Theresa  Harris,  Irving  Bacon,  Esther 
Howard,  Howard  Hayden,  William  Erwin,  Martha 
Hyer  and  others.  Credits:  Presented  by  Independent 
Artists.  Directed  by  John  Gage.  Story  by  William 
Mercer  and  Annabel  Ross.  Adaptation  by  Walter 
Reilly.  Screenplay  by  Leo  Rosten.  Photography,  Joseph 
Walker.   Produced  by  Frederick  Brisson. 

Plot:  Fear  of  losing  the  man  she  loves 
causes  an  actress  to  kill  her  producer  be- 
cause he  will  not  let  her  go.  She  manages 
to  escape  detection  but  finally  gives  herself 
up  because  her  conscience  bothers  her,  and 
also  because  another  woman  commits  suicide. 

Comment:  Special  attention  to  the  im- 
portant details,  such  as  story,  cast  and  pro- 
duction values,  are  evidenced  in  this  first 
picture  turned  out  by  the  independent  produc- 
ing conipany(  known  as  Independent  Artists), 
formed  by  Rosalind  Russell  and  her  husband, 
Frederick  Brisson.  It  is  an  auspicious  start 
for  a  new  company,  especially  at  this  time 
when  the  general  public  is  choosing  its  screen 
fare  only  after  careful  deliberation.  This  is  a 
good  picture;  one  that  the  average  adult 
will  find  exceptionally  fine  dramatic  enter- 
tainment. It  contains  the  ingredients  that 
usually  appeal,  especially  to  the  women,  and 
has  a  cast  of  outstanding  players.  Numbered 
among  them  are  such  performers  as  Claire 
Trevor,  Leon  Ames,  Sydney  Greenstreet  and 
Leo  Genu.  Most  of  the  picture  is  all  Miss 
Russell's  show  and  she  gives  a  fine  delinea- 
tion of  the  actress  caught  between  the  love 
of  two  men.  Direction  is  a  first  for  John 
Gage,  and  it  is  first-rate. 


Strange  Victory 

Target  Films        Documentary        73  mins. 

AUDIENCE  SLANT:  (Family)  This 
treatment  of  the  problems  and  discrimina- 
tion against  minority  groups  is  powerful  and 
persuasive;  it  pulls  no  punches;  it  is  atten- 
tion-compelling in  its  presentation.  Its  mes- 
sage should  be  projected  on  the  screen  of 
every  theatre  in  America,  and  everyone  should 
see  it. 

BOX-OFFICE  SLANT:  If  "Strange  Vic- 
tory" does  not  have  quite  the  box-office 
appeal  that  a  Hollywood-made  product  would 
have,  it  is  still  nevertheless  worth  shovdng 
and  worth  exploiting,  with  civic,  religious 
and  community  organizations  contacted  for 
support. 

Cast:  Virgil  Richardson,  Cathy  McGregor,  Sophie 
Maslow.  Jack  Henderson  anti  unnamed  people.  Credits; 

(Continued  on  Page  33) 


28  SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 

Regional  Newsxeel 

News  oi  Ev^ts  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


ST.  LOUIS 


Sheldon  Donald  Lending,  son  of  Mr.  and  Mrs. 
Theodore  Lending  of  University  City  who  own 
the  TCirkwood  at  Kirkwood,  Mo.,  was  married 
to  Frances  Adele  Liverant.  Engagement  has 
been  announced  of  Ruth  Portman  to  Marvin 
Rosecan,  son  of  Mr.  and  Mrs.  Al  Rosecan  of 
University  City.  The  elder  Rosecan  operates 
the  Princess,  St.  Louis,  while  his  brother  Ed- 
ward J.  Rosecan  owns  the  Rialto,  Cape 
Girardeau  and  the  Rialto,  Hannibal. 

Arnold  Amusement  Company  was  set  to  open 
the  remodeled  State  in  Centralia,  111.,  this  week. 
Vernal  M.  Elliott  is  the  new  manager,  succeed- 
ing Harman  H.  Ferguson.  Norman  Probstein's 
1100-seat  Crest  Theatre  Affton,  St.  Louis  Coun- 
ty, was  opened  July  20  with  the  night's  proceeds 
turned  over  to  the  American  Cancer  Society. 
Probstein  has  leased  the  theatre  to  the  Crest 
Amusement  Company  recently  incorporated  by 
Anthony  L.  Matreci,  E.  L.  Matreci,  M.  Larkin 
and  H.  Zarkadas. 

Motion  Picture  Theatre  Owners  of  St.  Louis, 
Eastern  Missouri  and  Southern  Illinois  will 
hold  its  annual  meeting  at  the  Hotel  Jef¥erson, 
St.  Louis,  Sept.  27. 

President  Ray  Colvin  of  the  Theatre  Equip- 
ment Dealers  Protective  Ass'n  is  touring  the 
country  speaking  on  present  day  problems  of 
the  industry.  He  recently  spoke  in  Denver,  Salt 
Lake  City  and  yesterday  in  Portland,  Ore. 

Wilfred  Fromm  has  bought  the  Enfield  at 
Enfield,  Mo.,  from  Vernal  M.  Elliott.  Dezel 
Booker  Nick  O'Brien  is  visiting  his  brother 
who  is  ill,  in  Green  Bay,  Wis. 


INDIANAPOLIS 


Twentieth  Century-Fox  Manager  George  T. 
Landis  resigned  July  17  to  manage  his  theatre 
interests — Amusement  Enterprises,  operator  of 
the  Oriental,  Uptown,  St.  Clair  and  Strand 
Theatres  in  Indianapolis.  Tom  O.  McCleaster, 
former  sales  manager,  succeeds  him.  McCleaster 
joined  the  organization  in  1933  as  assistant 
booker,  served  in  the  army  as  Flight  Officer 
and  on  his  return  to  the  company  in  1946  was 
made  sales  manager. 

William  H.  McNabb,  operator  of  the  Ritz, 
Mooresville,  Ind.,  is  vacationing  in  Canada. 
Paramount  Office  Manager  Hobart  Kaylor  has 
resigned  to  join  the  Selznick  Releasing  Organ- 
ization as  salesman.  RKO  Manager  Russell 
Brentlinger  has  gone  to  New  York  City  on 
business. 

George  Settos  Theatres  has  acquired  the  new 
theatre,  now  under  construction,  in  East  Evans- 
ville.  Ind.  Fred  Dolle  of  the  Fourth  Avenue 
Amusement  Company  passed  through  the  city 
on  his  way  to  Chicago  where  he  will  visit  his 
former  business  associate,  Harry  Katz. 


MILWAUKEE 


The  Two  Rivers,  Wis.,  Rivoli  has  signed  for 
20th-Fox  product  first-run  and  will  operate  at 
55  cents  evenings  and  40  cents  for  Wednesday 
and  Saturday  matinees  and  for  Sundays  and 
holidays  till  5  P.  M.  The  house  is  undergoing 
an  improvement  program. 

Ralph  Johnson  has  opened  his  new  Norway 
at  Morrisonville.  The  State  at  Waupaca  is  now 


REGIONAL  NEWS  INDEX 


Atlanta   29 

Baltimore    32 

Boston    31 

Charlotte   30 

Chicago    32 

Cincinnati    28 

Cleveland    29 

Columbus    29 

Dallas    31 

Denver   31 

Des  Moines    33 

Harrisburg   28 

Hartford   31 

Indianapolis    28 

Kansas  City    30 

Los  Angeles    29 

Louisville   29 

Milwaukee    28 

New  York    32 

Philadelphia    32 

Phoenix  . . .   31 

St.  Louis    28 

Salt  Lake  City   31 

San  Francisco    29 

Toronto    31 

Vancouver   28 

Washington    30 


under  management  of  Albert  Behm,  Jr.,  who 
operates  the  lola  at  lola  and  who  took  over 
the  State  from  Irving  Ashe. 

Mae  Dalton  left  20th-Fox  exchange  to  be- 
come a  hostess  at  a  local  restaurant.  Alvin 
Goodwin  of  Quality  Premiums  spent  a  week  with 
Vincent  DeLorenzo.  Ray  Smith,  theatre  equip- 
ment distributor,  and  Mrs.  Smith  with  Frank 
DeLorenzo,  projectionist  of  the  Alhambra,  and 
Mrs.  DeLorenzo  are  vacationing  at  Three  Lakes 
in  northern  Wisconsin.  H.  L.  Beecroft,  who 
subbed  for  Joe  Neger  at  the  Fox,  while  Man- 
ager Neger  was  vacationing,  has  returned  to 
Kansas  City.  The  Abby  here  has  started  regu- 
lar dinnerware  premiums. 


SCHARY  SIGNS  UP.  Dore  Schary  (left), 
who  quit  as  vice-president  of  RKO  Radio 
recently  when  Principal  Stockholder  Howard 
Hughes  interfered  writh  production  plans, 
signs  up  as  vice-president  in  charge  of  MGM 
production  under  Louis  B.  Mayer,  executive 
production  head,  who  looks  on  as  contract  is 
inked  in  his  office. 


CINCINNATI 


William  Thalheimer,  Logan,  W.  Va.,  Roy 
Letsinger,  Amherstdale,  W.  Va.,  and  Frank 
Allara,  Matewan,  W.  Va.,  have  acquired  the 
King  Cole  Theatre,  Jenkins,  Ky.,  and  are  oper- 
ating the  house,  which  was  formerly  owned 
by  the  Lincoln  Theatre  Company  of  Marion,  Va. 

Jack  Keating  resigned  as  branch  manager 
of  the  Selznick  Releasing  Organization.  The 
wife  of  L.  Knostman,  Minster,  Ohio,  is  in  a 
hospital  in  Lima,  Ohio.  The  local  Variety  Club 
is  planning  its  14th  annual  golf  tournament  at 
the  Summit  Hills  Country  Club,  Monday,  Aug. 
23.  Allan  Moritz,  Maurice  White,  and  Totty 
Weisbaum  are  co-chairmen.  Booker  Lee  Heid- 
ingsfeld,  RKO,  and  his  wife,  left  Saturday 
morning  on  a  motor  trip  to  Texas  ;  They  also 
plan  to  spend  several  days  in  Mexico. 

Dale  Tysinger,  manager  of  the  Shea  circuit, 
Newark,  and  John  Woodward,  Zanesville,  are 
vacationing. 


HARRISBURG 


Kenneth  Strickline,  Reading,  is  substituting 
for  assistant  manager  Bill  Blankinship  of 
Loew's  Regent,  who  is  vacationing  in  New 
Hampshire.  Other  local  vacationers  are  Ginger 
Coleman  and  Catherine  Furjanic,  Senate;  Alfred 
Green,  doorman,  and  Miss  Genevieve  Funk, 
secretary,  both  of  the  Colonial. 

Columbia  Exploiteer  Milt  Young,  his  wife 
and  young  daughter  were  week-end  guests  of 
Colonial  Manager  Jack  O'Rear  and  Mrs.  O'Rear 
at  their  summer  home. 

Barry  Sullivan,  Hollywood  actor,  husband  of 
Harris'burg's  Marie  Brown,  is  playing  current- 
ly at  the  Westchester  Playhouse.  He  and  his 
wife  met  in  a  summer  theatre  directed  by  Har- 
risburg Director  Dick  Gage  several  years  ago. 

Trudy  Lawatsch,  former  movie  columnist  of 
the  deceased  Harrisburg  Telegraph,  was  mar- 
ried in  Minneapolis,  to  Ensign  William  M. 
Schaefer,  Chicago.  Dick  McCrone,  movie  critic, 
was  on  leave,  and  his  substitute  was  Bill  Mc- 
Cartney. 


VANCOUVER 


First-run  business  in  Vancouver  suffered  a 
drop  as  a  hot  spell  drove  the  people  to  the 
out-of-doors  in  search  of  coolness.  The  weather 
benefitted  the  picnic  of  the  entire  amusement 
industry  unions  at  Bowen  Island  which  was 
tops.  Odeon  Circuit  won  most  of  the  events. 
Famous  Players  won  the  beauty  contest. 

Vacationists  going  and  returning:  Bill  Baillee, 
Famous  Players  art  shop ;  Louise  Booth,  Eagle 
Lion  cashier ;  Al  Mitchell,  Odeon,  Hastings ; 
Ernie  Sauer  and  Harry  Lawrence,  Lux;  Ann 
Thompson,  Dunbar ;  Jeanne  Lewis,  Orpheum, 
and  Elsie  Krakonchuk,  Strand. 

Stanley  Manager  Jack  Burdett  will  marry 
a  A'^ancouver  girl  on  July  31.  Paradise  Assistant 
Manager  William  Turner  is  engaged  to  Mar- 
garet Connolly  of  the  Pacific  Air  Lanes.  Frank 
Cristou  of  the  Lux,  Banff,  is  modernizing  th? 
house  which  plays  to  the  tourist  trade. 

Calgary  played  host  to  a  record  stampede  tiiis 
year.  Among  Vancouverites  attending  were  Jack 
Randall,  manager  of  the  Strand,  and  MGM 
Canadian  General  Manager  Henry  Nathans^  ~, 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 

REGIONAL  NEWSREEL 


29 


LOUISVILLE 


Foster  Lane's  new  600-seat  Lane  Theatre, 
Williamsburg,  Ky.,  was  opened  July  15.  Lane 
also  operates  the  town's  other  theatre,  the  Dixie. 
The  opening  of  William  Tell  Theatre  Com- 
pany's new  Swiss  Theatre  in  Tell  City,  Ind., 
has  been  moved  "back  to  July  27,  under  the  super- 
vision of  Silver  Raley,  one  of  the  owners.  Harry 
Whitefield  expects  an  early  opening  of  his  new- 
theatre  at  Morganfield,  Ky.  A  new  drive-in  at 
Glasgow,  Ky.,  was  set  to  open  July  15. 

Russell  Morga  of  the  Shelby  Theatre,  Louis- 
ville, is  leaving  for  a  vacation  in  Benton  Harbor, 
Midi. 

Louisville  will  have  a  new  drive-in  theatre, 
the  JefTerson  County  Planning  and  Zoning 
Commission  having  given  the  project  at  Miller's 
Lane  and  Cane  Run  Road  the  green  light.  H.  J. 
Shelby  plans  a  drive-in  at  Kevil,  Ky.,  W.  H. 
Hahn  and  J.  F.  Burnette  are  building  a  drive-in 
near  Bardstown  on  the  Louisville  road.  It  will 
accommodate  600  cars  with  capacity  jumped 
to  1,000  cars  next  year. 


CLEVELAND 


Mark  Goldman  last  week  resigned  as  Eagle 
Lion  branch  manager  and  has  been  succeeded 
by  Robert  Richardson  who  resigned  as  RKO 
salesman  to  accept  the  post. 

Carolyn  Bryer  has  announced  her  engage- 
ment to  Richard  Chessin  of  Cleveland.  She  is  a 
daughter  of  the  former  Schine  manager  in  Bucy- 
rus,  O.,  and  onetime  manager  of  the  Imperial, 
Cleveland. 

R.  T.  Priest,  one  of  the  owners  of  the  Sharve 
in  Edgerton,  has  sufficiently  recovered  from  a 
recent  operation  at  St.  Vincent's  Hospital  here, 
to  call  at  the  local  film  row  exchanges. 

Vacationing  are  Republic  Head  Booker  Mar- 
garet Macsay  and  Laura  Novack,  secretary  to 
Universal-International  District  Manager  Peter 
Dana,  in  New  York;  Warner  Office  Manager 
Yarro  Miller  and  family  on  the  Jersey  coast; 
Warner  Theatre  District  Manager  Frank  Harp- 
ster  and  family  in  Miami ;  U-I  Cashier  Marie 
Roessel  in  Buffalo  and  Canada. 

Lillian  Brooks,  secretary  to  Warner  Publicity 
Director  J.  Knox  Strachan  has  returned  from 
the  coast. 

Charles  G.  Deckman,  58,  well-known  in  movie 
circles  for  his  many  theatre  interests  as  well  as 
in  the  brick  and  tile  business,  died  suddenly 
of  a  heart  ailment  while  spending  a  weekend 
at  his  Canadian  fishing  camp. 


ATLANTA 


Wilby-Kincey  Theatres  President  R.  B.  Wilby 
donated  $15,000  to  the  Scottish  Rite  Hospital 
to  build  a  new  laiuidry. 

RKO  Exploiteer  Charlie  Kinney  has  re- 
turned to  New  York  from  Atlanta.  Ed  Stevens 
of  Stevens  Pictures  is  back  from  New  York. 
Lam  Amusement  Company  of  Rome  announces 
that  it  will  start  work  on  two  new  drive-ins — 
one  at  Rome,  the  other  at  La  Grange.  Eddie 
Foster  has  quit  Republic  to  take  over  a  drive-in 
at  Knoxville.  He  also  owns  one  with  Hap 
Barnes  in  Montgomery. 

Headed  for  the  West  Coast  will  be  John  W. 
Mangham,  president  of  Georgia's  Screen  Guild 
and  producer  of  pictures  with  Lash  LaRue.  He 
expects  to  make  more  westerns  for  SG.  Rasul 
Lotos  has  been  appointed  manager  for  the 
Southern  Automatic  Candy  Company.  Mrs. 
Mildred  Rudsill  has  quit  Columbia. 


Swamp  Telephones 

When  it  became  knowm  that  the  intro- 
ductory music  to  Fox  Movietonews  was 
the  recent  "Stop  the  Music"  mystery 
tune,  20th  Century-Fox  exchanges  every- 
where were  besieged  by  telephone  calls 
from  persons  wanting  to  know  the  name 
of  the  tune.  Philadelphia  alone  received 
200  calls  in  a  day.  Atlanta  had  500  calls 
in  a  day.  Exchangites,  even  if  they  knew 
the  name  of  the  tune,  were  pledged  to 
secrecy  and  were  relieved  when  the 
mystery  tune  was  correctly  named  last 
Sunday  night. 


Dorothy  Garland,  who  smiles  at  folks  from 
behind  the  candy  counter  at  the  Fox,  married 
A.  J.  Anglin  in  Conyers,  Ga.,  July  10. 

Filmrow  visitors  and  vacationists  this  week 
were  Mr.  and  Mrs.  John  Carter  of  the  Brook- 
haven,  Ga.,  Sidney  Laird  of  West  Point,  Edd 
Duncan  of  Duncan  and  Richards ;  Fred  Levine, 
manager  of  the  Ponce  DeLeon ;  Charlie  Karr, 
Atlantic  booking  manager  for  Martin's  circuit. 


LOS  ANGELES 


The  Film  Exchange  Employes,  Local  B61, 
lATSE,  held  a  Film  Row  Party  and  Monte 
Carlo  Day,  July  17,  at  the  Chase  Hotel  in 
Santa  Monica.  It  was  a  full  day,  with  games, 
swimming,  dancing  and  door  prizes  in  the 
evening.  The  proceeds  have  been  turned  over 
to  the  union's  death  benefit  fund. 

The  Melvan,  under  new  ownership,  opened 
recently  as  a  foreign-picture  house. 

The  Lux  Theatre  on  3rd  and  Figueroa  has 
been  trying  a  stage  policy  with  two  features. 
Last  week,  Ramus  II,  modestly  billed  as 
"World's  Greatest  Crystal  Gazer,"  was  on 
stage. 

Well-liked  Stony  Goad  won't  be  selling  films 
any  longer  for  Realart  and  Screen  Guild.  He's 
on  the  other  side  of  the  fence  now,  having  just 
purchased  Joe  Rogers'  Lamont  Theatre  in  La- 
mont,  which  he  takes  over  Aug.  1. 

Correction:  Max  Rothafel,  63,  whose  death 
was  reported  in  these  columns  July  17,  is  the 
father,  not  the  son  of  District  Manager  Bob 
Rothafel,  as  erroneously  stated  at  that  time. 

Sherril  Corwin  is  in  New  York  City,  scouting 
vaudeville  talent  for  his  Million  Dollar  Theatre. 


Screen  Guild's  sales  chief,  Francis  A.  Bate- 
man,  is  in  Cedars  of  Lebanon  Hospital,  where 
he  was  operated  on  July  15.  Bateman  was 
stricken  with  acute  ppendicitis  in  Dallas  and 
was  flown  to  Los  Angeles  on  an  emergency 
flight. 


COLUMBUS 


Myer  S.  Fine  of  Cleveland's  Associated  Thea- 
tres, has  been  named  to  the  directorate  of  the 
Independent  Theatre  Owners  of  Ohio,  succeed- 
ing the  late  John  B.  Kalafat. 

A  new  CC  drive-in  was  opened  by  Harold 
Schwartz  and  Frank  Yassenof¥  on  Harrisburg 
Pike.  A  novelty  is  that  the  installation  has  the 
screen  at  the  back  of  the  plot,  not  the  front. 

A  1,000-seat  theatre  will  be  erected  on  the 
Olentangy  River  Road  across  from  the  pro- 
posed new  hospital  by  C.  S.  Kennedy,  Washing- 
ton builder.  It  will  be  part  of  a  group  project 
including  an  office  building,  sports  building  and 
a  building  with  four-family  apartments. 


SAN  FRANCISCO 


Proceeds  of  Deborah  Kerr's  "Courageous  Mr. 
Penn"  throughout  California  state  will  go  to 
the  Variety  Club's  $150,000  Heart  Fund  for  a 
nursery  home  for  blind  babies.  The  picture,  not 
yet  released  on  the  west  coast,  is  the  property 
of  the  Variety  Club  which  will  allocate  its  60 
per  cent  of  the  receipts  directly  to  its  Heart 
Fund.  The  Blumenfeld  Circuit  will  tee  ofif  "Mr. 
Penn"  for  August  release  along  with  "So  This 
Is  New  York."  The  picture  is  slated  for  play- 
dates  in  key  houses  in  Oakland,  Stockton,  Sacra- 
mento and  Fresno. 

Jay  Golden,  division  manager  West  Coast 
RKO  Theatres,  was  named  a  judge  in  the  Farm- 
ers' Market  Fiesta  Queen  contest  held  July  28. 

Phil  Lampkin,  former  musical  director  of 
Fanchon  &  Marco  shows  here  and  ex-lieutenant 
colonel  with  the  Army's  Special  Services  Divi- 
sion and  the  armed  forces'  radio  service,  was 
appointed  head  of  Veteran  Hospital  Camp  Show 
production  department. 

Jack  Frazier,  head  of  Film  Messenger  Ser- 
vice, is  on  a  two-week  vacation  at  Lake  Tahoe. 

The  Clay,  Herbert  Rosener's  art  house,  closed 
for  several  weeks  after  fire  damage,  is  set  to 
reopen  this  week  newly  furnished,  painted  and 
with  latest  air  condition  system. 

Malcolm  Kingsberg,  executive  vice-president 
(Continued  on  Page  30) 


MAKING  THE  ELECTION  LEGAL.  Directors  and  officers  of  the  Kentucky  Association 
of  Theatre  Owners  look  pleased  to  have  finished  the  verification  of  ballots.  You  can 
almost  hear  them  sigh  with  relief.  Seated  is  Mrs.  Nell  G.  Borden,  Louisville.  Standing, 
left  to  right:  Col.  Henry  J.  Stites,  Louisville;  C.  R.  Mitchell,  Barbourville,  Ky.;  Guthrie  F. 
Crowe,  LaGrange,  Ky.;  C.  Kenneth  Arnold,  Bardstown,  Ky.;  J.  Van  Snook,  LaGrange; 
E.  L.  Ornstein,  Marengo,  Indiana;  E.  S.  Huber,  Louisville;  John  T.  Edmunds,  Louisville; 
Johnson  Mussellman,  Louisville. 


30 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 

REGIONAL  NEWSREEL 


LONDON  OBSERVATIONS 

Showmen  Get  Concessions,  Rank  Wins  Many  Converts 
As  Both  Sides  Triumph  at  CEA  Meet  on  Rentals,  Films 


Jock  MacGregor 


By  JOCK  MacGREGOR 

In  retrospect,  J.  Arthur  Rank's  address  to 
the  6EA  General  Council  on  rentals  and  Bri- 
tish pictures  was  a  triumph  for  both  parties. 
The  showmen  got  concessions  and  an  assur- 
ance that  fifty  per  cent  would  be  the  top  rental 
for  a  program.  In  turn, 
the  celluloid  miller  made 
many  converts  to  his 
policy.  The  majority  came 
to  scoff,  but  left  acknowl- 
edging him  a  master.  He 
had  a  soundly  prepared 
speech  or,  perhaps  one 
should  say,  argument.  His 
proposal  of  an  indepen- 
dent tribunal  to  settle 
disputes  on  terms  flayed 
criticism. 

However,  Mr.  Rank 
and  British  films  did  not 
have  it  all  their  own  way.  Opening  the  attack, 
Councillor  J.  C.  Whittaker  of  Oswaldtwistle 
alleged  they  did  well  on  Odeon  as  they  had 
American  second  features.  Tommy  France 
wanted  GFD  to  regain  its  former  goodwill. 
Fred  Prior  reminded  Mr.  Rank  that  he  should 
speak  of  "our"  association  and  not  "your." 

Mr.  Rank  listened  to  many  complaints  and 
promised, to  investigate  those  he  could  not  answer 
immediately.  Most  unspoken  critic  was  Bourne- 
mouth's Harry  Mears  who  was  armed  with  the 
audited  takings  for  30  GFD  releases  at  three 
cinemas  during  the  past  few  months.  These 
revealed  the  exhibitor  paid  GFD  £2156.19.4 
(approximately  $8,624)  involving  him  in  a  loss 
of  £369.14.8  ($1,476). 

H.  S.  Gent  of  Shefiield  had  analyzed  his  ren- 
tals for  the  past  two  yeans  and  found  that  on 
three-day  locations,  the  average  takings  were  the 
same  as  for  other  product  but  that  GFD  charged 
approximately  four  and  one  half  per  cent  more 
than  20th-Fox  or  MGM.  In  the  six-day  houses, 
they  grossed  10  per  cent  less  than  20th-Fox  and 
11  per  cent  less  than  MGM,  though  they  cost  on 
the  average  three  per  cent  more. 

Mr.  Rank  said  he  was  not  surprised  by  the 
figures.  His  own  cinemas  had  not  done  so  well 
until  the  public  got  used  to  British  films,  but 
they  were  now  making  money.  He  claimed  he 
would  feel  happier  if  some  exhibitors  would 
support  him  by  saying  his  films  do  take  the 
cash. 

Bob  Godfrey  from  Cheshire  accepted  the  chal- 
lenge. He  was  glad  to  confirm  that  in  four 
first-run  locations  in  good  neighborhoods  they 
did  excellently,  but  in  two  subsequent  houses  in 
working-class  areas  they  were  poorly  received. 
General  evidence  suggests  that  the  further  north 
or  away  from  town  centres  one  gets,  the  less 
popular  the  home  product. 

Veteran  Jackson  Withers  wanted  to  know 
whether  he  would  let  independents  in  opposition 
have  some  of  the  sixty  pictures  he  would  release 
first  run  to  meet  their  45  per  cent  quota  obliga- 
tions. He  gave  Chippenham  as  an  example.  This 
9,000-population  country  town  has  the  Gaumont 
and  his  own  Astoria  both  1000-seaters.  Changing 
programs  bi-weekly,  over  ninety  British  films 
are  wanted  for  quota.  He  claimed  that  GFD 
had  been  good  enough  to  offer  him  only  one — 
"Vice  Versa"  (described  by  STR  as  "novelty 


booking  for  art  houses").  Mr.  Rank  replied: 
"I  think  you  have  some  grievance,"  and  sub- 
sequently the  film  became  the  butt  of  all  jokes 
to  the  obvious  displeasure  of  Sir  Alexander  King 
who  claimed  the  news  ruined  his  morning  as 
he  still  has  to  play  it  in  50  locations ! 

To  those  delegates  who  wanted  more  letters 
and  less  phone  calls  from  GFD  to  avoid  mis- 
understandings, Mr.  Rank  replied :  "I  set  a 
bad  example.  I  like  talking  to  people." 

Mr.  Rank  admitted  that  he  was  not  familiar 
with  all  difficulties,  but  was  determined  to  learn 
everything  in  the  next  twelve  months.  He  denied 
he  was  the  country's  biggest  monopolist.  He 
did  not  feel  he  was  as  big  as  some  in  the  room 
who  in  solo  positions  pay  flat-rate  rentals.  He 
wanted  all  to  be  more  enthusiastic  over  British 
films  and  help  him  put  them  over. 

While  remarkably  few  decisions  were  taken, 
the  air  was  considerably  cleared  and  delegates 
returned  to  their  branches  feeling  that  some- 
thing had  been  achieved.  An  obviously  relieved 
Mr.  Rank  left  the  council  chamber,  smilingly 
assuring  them  that  "There's  a  good  time  com- 


Despite  the  fury  over  the  ad  valorem  duty 
and  the  45  per  cent  quota,  I  do  not  feel  Britain's 
shortage  of  dollars  for  luxuries  has  been  fully 
appreciated.  Too  many  have  been  apt  to  crack 
at  Mr.  Rank  and  overlook  the  fact  he  has 
endeavored  to  produce  a  program  to  keep  as 
many  British  cinemas  going  as  possible  should 
the  government  again  get  panicky.  Consequently, 
he  requires  a  return  for  his  investment.  To-day, 
the  quota  is  more  a  protection  for  the  Treasury 
than  the  producer. 

Mr.  Rank  is  the  last  to  admit  that  his  lineup 
will  not  include  duds,  but  he  has  sorhe  genuine 
box-office  films.  The  exhibitors  are  mainly  shy 
of  the  arty  pictures  which  he  has  dropped. 
While  it  is  wrong  to  pre-judge  pictures,  I  can- 
not see  Korda's  current  "Last  Days  of  Dolwyn" 
being  a  winner.  It  is  being  written  and  directed 
by  Emlyn  Williamis  who  also  stars  but  has  not 
been  in  a  studio  for  some  years.  Dame  Edith 
Evans,  a  fine  old  trouper  but  a  newcomer  to 
the  screen,  plays  opposite  him  in  this  story  of 
a  Welsh  village  which  is  to  be  flooded  in  a 
dam-building  scheme.  Artistic  integrity  is  not 
enough. 

It  is  understood  that  to  help  out  exhibitors 
the  authorities  are  extending  the  "lives"  of 
many  quota  pictures,  particularly  those  handled 
pre-war  by  American  renters. 


While  the  weather  was  none  too  kind  the 
"Sunday  Pictorial"  Film  Garden  Party  to  aid 
charity  was  again  a  triumph  of  organization. 
One  hundred  and  fifty  artists  faced  15,000  fans, 
and  victory  night  in  Times  Square  had  nothing 
on  the  seething  masses  that  surrounded  the 
jeeps  carrying  the  stars  to  the  various  stalls. 
From  Ingrid  Bergman  down,  they  took  it  in 
good  spirit,  even  though  expensive  dresses 
were  torn. 

For  the  record:  "Oliver  Twist"  is  beating 
"Best  Years"  figures  .  .  .  Congratulations  to 
Al  Daff  on  his  wedding — to  Bill  Gell,  Jr.,  on 
becoming  a  father. 


(Continued  from  Page  29) 
of  RKO  studios,  was  here  to  inspect  the  $100,000 
remodeling  and  building  program  under  way  at 
Golden  Gate  Theatre. 

Roy  Cooper,  film  buyer,  C.  V.  Taylor,  general 
manager,  and  John  McCollum,  statistician. 
Golden  State  circuit,  flew  to  Culver  City  to 
confer  with  MGM  heads  on  reopening  negotia- 
tions for  picture-buying  deal  for  the  circuit. 
MGM  product  has  been  out  for  an  extensive 
period. 

WASHINGTON  ~ 

A  farewell  luncheon  for  MGM  Biller  Audrey 
Smith,  resigned,  was  given  by  her  fellow  MGM- 
ites  Vivian  Kelly,  Betty  Moore,  Zelda  Stough, 
Audrey  Ponlos  and  Dorothy  Boggs.  Evelyn 
Cohen  is  the  new  biller. 

The  Motion  Picture  Theatre  Owners  of  the 
District  of  Columbia  held  a  business  meeting, 
followed  by  a  beach  party,  at  the  farm  of  its 
president,  A.  Julian  Brylawski. 

Film  row  vacation  notes :  Warner  Theatre 
Manager  Fred  McMillan  is  back  from  a  vaca- 
tion in  New  York;  Catherine  Murphy,  MGM 
manager's  secretary,  has  returned  from  Florida, 
Esther  Blendman  of  the  cashier's  department 
is  holidaying  in  the  New  England  states,  and 
Ida  Barezojsky  is  in  New  York  state;  Earl 
Yates  of  the  Warner  contract  department  is  in 
Canada.  Anna  DeMello,  secretary  to  Wade 
Skinner,  is  at  Colonial  Beach,  Mrs.  Helen  Arm- 
strong of  the  contract  department  is  visiting 
her  daughter's  family  at  Fort  Leavenworth,  Kan. 

Mrs.  Thomas  Jeanrenaud,  the  former  Pat 
Jones  of  the  Warner  publicity  department,  vis- 
ited the  local  offices  recently.  She  was  accom- 
panied by  her  daughter  Sharon. 

CHARLOTTE  ~ 

Exhibitors  estimate  movies  will  suffer  a  40 
per  cent  attendance  reduction  during  the  polio 
ban  restricting  children  under  seventeen  years 
of  age  from  public  assemblage.  The  ban  was 
slapped  on  Charlotte  and  Mecklenburg  county 
July  10,  and  since  then  there  has  been  an  in- 
crease of  polio,  ranging  from  one  to  two  cases 
per  day. 

Kenneth  Klontz,  head  of  Fox  projection  staff, 
resigned  his  position  on  the  Charlotte  Civil 
Service  board  recently.  E.  L.  Hearne  of  the 
Alameda  Theatre  at  Albemarle,  N.  C,  an- 
nounced the  wedding  last  week  of  his  daughter, 
Betty  Jane,  to  James  B.  Garrison,  of  Badin, 
N.  C.  H.  H.  Hearne  of  Exhibitor's  Service  has 
returned  from  Boston  where  he  spoke  at  a 
banquet  in  the  interests  of  the  Will  Rogers 
Memorial  Sanitarium  at  Saranac  Lake,  N.  Y. 
Hearne  was  some  years  ago  a  patient  in  the 
institution. 

Funeral  services  were  held  this  week  for 
Max  William  Bryant,  54,  owner  of  the  Bryant 
Theatre  Supply  Company,  who  died  July  18  at 
his  home  in  Rock  Hill,  S.  C,  Bryant,  a  charter 
member  of  the  Charlotte  Variety  Club,  and 
prominent  in  theatre  circles  throughout  the 
Carolinas,  never  fully  recovered  from  a  stroke 
he  suffered  in  1947.  He  is  survived  by  his 
widow,  Lillian,  and  three  children. 

KANSAS  CITY 

Fox  Midwest  Theatres  will  hold  the  annual 
manager's  convention  August  31  and  Septem- 
ber 1  at  the  Muehlebach. 

Warners'  Division  Chief  Hall  Walsh  came 
up  from  St.  Louis  last  week  to  chin  over  busi- 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 

REGIONAL  NEWSREEL 


31 


ness  and  new  product  with  Russel  Borg,  Kan- 
sas City  exchange  manager.  Under  present 
plans  Don  Walker,  field  publicity  representative, 
probably  will  go  to  Dallas,  Tex.,  for  the  next 
month  or  so  to  team  with  George  Bannan, 
Dallas  exploitation  man.  That  makes  plenty  of 
territory  for  Walker,  as  he  recently  had  Den- 
ver territory  hitched  on  to  his  regular  Kansas 
City-St.  Louis-Des  Moines-Omaha  run. 

Riverside  Drive-In  Manager  Paul  Stonum 
which  was  set  to  open  Thursday,  July  22,  is 
publicizing  the  height  of  his  screen  as  an  im- 
portant part  of  the  new  outdoor  theatre.  The 
screen  is  high  as  a  six-story  building,  says  the 
publicity  in  last  Sunday's  Kansas  City  Star. 
The  theatre  will  accommodate  about  900  cars. 

RKO  Orpheum  Manager  Laurence  Lehman 
is  trying  something  new  for  first  runs  here — a 
serial  shown  only  at  matinees. 

Roy  Cato,  manager  of  the  Warwick  Theatre 
for  Fox  Midwest,  is  back  on  the  job  after  his 
recent  vacation-honeymoon  trip  to  Chicago.  He 
was  married  to  Mary  MacDonald  on  June  15, 
but  few  except  close  friends  knew  of  the  mar- 
riage until  after  the  wedding  trip. 


HARTFORD 


The  zoning  board  of  appeals  in  Bristol,  Conn, 
turned  down  the  application  of  Albert  Bern- 
stein, president  of  the  Bristol  Live  Stock  Com- 
pany, to  erect  a  drive-in  theatre  on  the  com- 
plaint of  property  owners  that  the  theatre  would 
damage  their  property. 

The  town  of  West  Springfield,  Mass.,  will 
soon  have  two  open-air  theatres  in  operation. 
The  Weymouth  Drive-In  Corporation  of  Bos- 
ton is  building  a  600-car  location  for  end-of- 
the-month  operation.  The  E.  M.  Loew  Circuit 
will  build  a  600-car  drive-in  at  Montville,  Conn. 

Saul  Karp,  assistant  manager  of  the  Poli, 
Springfield,  Mass.,  is  on  leave  of  absence  with 
his  post  being  temporarily  filled  by  Holly 
Sweeney,  assistant  at  the  Poli-Strand  in  Water- 
bury,  Conn. 

Walter  Lloyd  of  the  M.  &  P.  Allyn  back  in 
town  following  vacation  visit  with  his  brother- 
in-law,  Jesse  Clark,  Paramount  Theatres  dis- 
trict manager  in  Tampa,  Fla.  Henry  Boehm  of 
the  State  Theatre  leaves  August  1  for  a  vaca- 
tion through  Canada.  It'll  be  California  in 
August  for  George  E.  Landers,  Hartford  divi- 
sion manager  for  E.  M.  Loew's  Theatres. 


PHOENIX 


Two  workmen  were  critically  injured  while 
doing  construction  work  on  the  new  drive-in 
theatre  at  Mission  Drive  and  Indian  School 
Road.  The  men  plunged  50  feet  when  their 
scaffold  fell  while  they  were  plastering  the 
screen.  A  third  plasterer  narrowly  escaped  in- 
jury by  jumping  to  an  adjacent  scaffold. 

Finals  in  the  Junior  Chamber  of  Commerce 
beauty  and  talent  contest  were  run  ofT  at  the 
Fox,  with  Donna  McElroy  emerging  as  the 
winner.  A  near  capacity  house  looked  on  as  she 
was  crowned  Miss  Phoenix  of  1948. 

Moses  S.  Valdez  has  been  appointed  man- 
ager of  the  new  Star  Theatre  in  Nogales.  Rialto 
Manager  Bob  McCracken  underwent  an  oper- 
ation on  his  spine  and  will  be  on  the  inactive 
list  until  August. 

A  lone  gunman  held  uj)  the  cashier  of  the 
Drive-In  and  escaped  with  $324.  The  cashier 
saved  most  of  the  night's  receipts  by  saying  the 
manager  had  picked  up  the  cash  minutes  be- 


Exhibitor  Hits  Cop 

Jerry  Temple,  secretary  to  United  Ar- 
tists' district  manager,  has  a  friend  who's 
a  mortorcycle  cop.  Last  week  the  police- 
man's motorcycle  was  overturned  by  a 
motorist,  the  cop  suffering  a  broken  right 
arm  which  was  just  mending  from  a 
previous  accident.  The  motorist  whose 
car  struck  the  motorcycle  turned  out  to 
be  an  exhibitor. 


fore.  Garfield  Anderson,  co-owner  of  the  thea- 
tre with  Harry  L.  Nace,  was  sitting  in  front 
of  his  tourist  court  across  the  street  when  the 
holdup  occurred. 


SALT  LAKE  CITY 


Vern  Austin,  for  the  past  seven  years  city 
manager  for  Cooper-Foundation  Theatres  in 
Grand  Junction,  Colo.,  is  the  new  manager  of 
the  Joseph  L.  Lawrence  Rialto  Theatre,  Salt 
Lake  City,  replacing  James  Pearson  who  re- 
signed to  become  manager  of  a  theatre  in  Mon- 
tana. Austin  is  an  industry  veteran  and  prior 
to  assuming  his  Grand  Junction  post  was  asso- 
ciated with  Fox  Intermountain  Theatres  in 
Denver.  He  was  welcomed  to  Salt  Lake  City 
by  Lawrence  who  was  here  from  Los  Angeles. 

Assistant  Manager  John  Ramey  of  the  Up- 
town is  expected  back  in  a  few  days  from  a 
vacation  trip  to  Portland,  Me.  Following  Ram- 
ey's  arrival.  Manager  Ashton  will  go  to  Denver 
on  a  combined  vacation  and  business  trip. 

RKO  Branch  Manager  Gifif  Davison  will  at- 
tend the  RKO  meeting  in  San  Francisco,  July 
27.  MGM  Booker  Dean  Wilson  was  pleasantly 
surprised  by  a  visit  from  the  son  of  his  buddy 
in  the  U.  S.  armed  services,  Wright  Roy,  of 
Hempstead,  Texas. 


BOSTON 


Sigmund  Cohen  left  this  week  for  a  brief 
visit  to  the  film  districts  of  New  Haven  and 
Bridgeport.  Paramount  Publicist  Jack  Saef  is 
enjoying  a  two-week  vacation  at  the  seashore 
near  Boston.  Rudolph  Elie,  Boston  film  critic, 
has  returned  from  a  business  visit  throughout  the 
southwestern  states.  An  attempt  at  robbery  of 
the  Kenmore  Theatre  was  foiled  by  quick  think- 
ing of  a  cashier.  According  to  reports  received 
from  authentic  sources  television  will  not  enter 
the  Springfield  district  for  some  time  to  come. 

Art  Moger  arranged  a  special  showing  of 
films  for  members  of  the  American  Osteo- 
pathic Association  now  meeting  in  Boston 
publicizing  Warner  releases. 

George  B.  Rowell,  film  attorney  and  first 
assistant  attorney  general,  was  elected  chair- 
man of  the  Board  of  Suf?olk  University. 


DENVER 


The  Black  Hills  Amusement  Company  is 
moving  its  Denver  office  to  925  Twenty-First 
St.,  on  film  row.  Fred  Brown  is  film  buyer  and 
booker  for  the  circuit.  Sam  Feinstein  has  sold 
the  Rialto,  Haxtun,  Colo.,  to  Mrs.  Lucille 
Campbell. 

Milt  Overman,  publicity  man  for  Eagle  Lion, 
is  vacationing  at  Grand  Lake,  Colo. 

Bryan  Foy  of  Eagle  Lion  will  make  two 
more  pictures  in  Colorado.  He  was  persuaded  to 
do  this  because  of  the  huge  success  of  "Canon 
City,"  which  world-premiered  at  Canon  City, 


where  the  plot  of  the  story  took  place.  The 
films  to  be  made  in  the  immediate  future  in 
the  state  are  "Big  Cat"  and  "Red  Stallion  in 
the  Rockies."  "Canon  City"  rolled  up  110 
bookings  within  a  week  of  the  opening,  a 
record. 

United  Artists  District  Manager  W.  E.  Callo- 
way was  here  a  few  days  conferring  with 
Branch  Manager  Kenneth  Mackaig  and  call- 
ing on  major  accounts.  Lynn  Fetz,  manager 
of  the  Denver  Inspection  and  Shipping  Center, 
is  working  on  a  plan  that  may  get  a  commodity 
rate  on  films  from  the  Railway  Express  so  that 
the  rate  would  mean  a  saving  for  exhibitors. 
About  $35,000  was  spent  on  the  rehabilitation 
of  the  Rialto,  what  with  new  projection,  seats, 
floor,  etc.  Lynn  Zorn  is  putting  the  Hippodrome, 
Julesburg,  Colo.,  through  a  major  overhaul, 
putting  the  restrooms  in  the  basement,  new 
seats,  making  over  the  lobby  and  remodeling 
the  interior. 


TORONTO 


Exhibitors  in  this  area  are  complaining  about 
the  new  tax  forms  for  the  provincial  20  per 
cent  admission  tax  on  the  grounds  that  it  is 
too  complicated — the  new  form  has  four  pages 
with  a  lot  of  questions  which  have  to  be  an- 
swered within  10  days  after  the  end  of  the 
month.  The  Motion  Picture  Theatre  Owners 
Association  of  Ontario  is  protesting  officially 
and  asking  for  simpler  forms.  Meanwhile  the 
motion  picture  branch  of  the  Toronto  Board  of 
Trade  has  appointed  a  committee  with  J.  Earl 
Lawson  as  chairman,  to  continue  to  work  for 
a  modification  of  the  tax. 

The  local  Variety  Club  took  in  $31,000  for  its 
heart  fund  from  a  benefit  baseball  game.  Chair- 
man Morris  Stein  reported.  Money  goes  to  the 
Variety  Village  for  Ontario's  crippled  children. 

Herbert  Ochs  and  Daughter  Patricia  Hill  have 
opened  their  third  drive-in  at  Britannia  Bay.  It 
accommodates  750  cars  and  is  managed  by  Gor- 
don White  with  J.  Murray  Hall  as  chief  pro- 
jectionist. 

The  Canadian  Motion  Picture  Pioneers  plans 
to  hold  its  amiual  picnic  around  the  end  of 
August.  Canadian  motion  picture  golf  champion- 
ships will  be  held  around  the  same  time. 

Mark  Mehr  has  been  appointed  manager  of 
the  new  Willow  in  Willowdale. 


DALLAS 


Interstate's  suburban  Fair  has  reduced  prices 
on  its  Tuesday  through  Friday  run  from  35  to 
30  cents,  with  Saturday  matinee  set  at  25  cents. 
Saturday  night,  all  day  Sunday  and  Mondays 
continue  at  35  cents.  Claude  Morris  is  in  town 
to  arrange  the  regional  premiere  in  250  houses 
of  "Red  River"  which  locally  will  be  at  the 
Majestic  on  Aug.  26.  Jack  Wrather  of  Dallas 
is  here  for  two  weeks  to  supervise  filming  of 
"Strike  It  Rich"  in  East  Texas.  Company  of 
60  has  been  shooting  at  Lindale  and  Tyler, 
Texas.  Wrather  announced  he  will  premiere  it 
in  Dallas  in  December.  R.  J.  O'Donnell,  vice- 
president  and  general  manager  of  Interstate,  is 
back  in  Dallas  following  his  wedding  on  Thurs- 
day (July  15)  to  Mrs.  Vinnie  Pearson  DeCasa- 
sus  in  New  Orleans.  The  Capitan  Theatre  here, 
of  which  W.  W.  Lewis  is  manager,  was  host 
Friday  night  to  100  Dallas  male  baby  sitters  at 
a  showing  of  "Sitting  Pretty."  Arthur  Treacher 
completes  a  week's  engagement  in  "Rosalie"  at 
iCojitinncd  on  Page  32) 


32 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 

REGIONAL  NEWSREEL 


(Continued  from  Page  31) 

State  Fair  Casino  Monday  night,  leaves  there- 
after for  Louisville  and  New  York.  He  played 
here  earlier  in  the  summer  with  Gertrude  Nie- 
sen  in  "Anything  Goes."  Jack  Carson,  Dennis 
Morgan  and  Dorothy  Malone  are  to  be  at  the 
Majestic  here  Aug.  S  for  premiere  showing  of 
"Two  Guys  From  Texas." 

Guy  Madison,  Diana  Lynn  and  Audie  Murphy 
due  3it  Palace  in  the  flesh  for  world  premiere 
of  "Texas,  Brooklyn  and  Heaven." 


PHILADELPHIA 


Tlie  Stanley-Warner  Earle  may  resume  stage 
shows  come  September.  The  house,  formerly 
the  only  vaudeville  theatre  in  town,  has  been  on- 
a  picture  basis  for  more  than  a  year. 

A  city  ordinance  prohibiting  carrying  of 
lighted  cigars,  pipes,  or  cigarettes  into  any 
public  building  "in  which  a  public  assembly  is 
being  held,"  including  all  theatres  and  indoor 
athletic  arenas,  is  under  consideration  by  the 
Council's  public  safety  committee.  Penalty  for 
violation  will  be  $10  fine  or  10  days  in  jail. 

Republic  Booker  Jim  Flynn  is  back  at  his 
desk  after  a  siege  of  illness.  RKO  Branch  Man- 
ager Charley  Zagrans  and  Sales  Manager  Ely 
Epstein  attended  a  regional  sales  meeting  in 
Buffalo.  20th  Century-Fox  Salesman  Howard 
Smith  became  the  proud  daddy  of  a  bay  girl. 

The  United  Artists  local  offices  are  being 
completely  repainted  and  refurbished.  Columbia 
Publicist  Joe  Joel  in  Australia  for  many  years, 
visited  Philadelphia  to  get  acquainted  with  the 
American  exploitation  system  and  exchange 
operations. 

New  at  RKO  is  Joan  Morris,  who  replaces 
Mary  Malhern,  clerk.  Elmer  Hollander,  for- 
merly with  Stanley-Warner  and  more  recently 
with  PRC,  has  joined  Eastern  Allied,  the  in- 
dependent theatre  men's  organization.  Elmer 
will  head  the  new  booking  and  buying  service 
which  gets  under  way  in  a  few  weeks.  Marie 
Bland,  at  Columbia  for  13  years,  and  now  as- 
sistant cashier,  has  announced  her  engagement. 


CHICAGO 


Robert  C.  Ruben,  son  of  Great  Sales  States 
Maintenance  Director  Claude  Ruben,  married 
Rose   PecoU   of   Sheboygan,   Wis.,   at  Joliet. 

Essaness  President  Eddie  Silverman  plans  to 
produce  films  in  Hollywood  with  Producer  Nat 
Perrin ;  first  picture  will  be  on  the  life  of  Van 
and  Schenck. 

John  Balaban  and  family  are  at  their  summer 
home  in  Mercer,  Wis.  W.  D.  Saltiel,  who  heads 
the  Marshall  Grant  Films,  is  back  from  a 
Hollywood  trip  and  says  "Moonrise,"  the 
company's  first,  will  have  an  early  premiere. 

More  than  200  film  row  folks  and  their 
friends  turned  out  for  the  fifth  annual  summer 
golf  tournament  of  the  Variety  Club  at  the 
Westward  Ho  Country  Club  last  week.  Ar- 
rangements committee  consisted  of  Harry 
Lustgarten,  Charley  Cottle  and  Henri  Elman. 

Vacationing :  Essaness  Publicity  and  Adver- 
tising Manager  Norman  Kassell  at  South  Haven, 
Mich. ;   Margaret   Hockfelder,   Essaness  office 


Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTElh   has  if! 


AT  WORLD  PREMIERE  OF  'ILLEGALS'.  Shown  above  at  last  week's  world  premiere 
of  Meyer  Levin's  "The  Illegals"  at  the  Ambassador  Theatre  in  New  York  are  (1-r)  Mr.  Levin, 
who  produced  the  film  for  Mayer-Burstyn  release;  Henry  Morgenthau,  Jr.,  head  of  the 
United  Jewish  Appeal;  Major  Audrey  Eban,  chief  of  the  Israel  Delegation  to  the  United 
Nations;  and  Bartley  C.  Crum,  publisher  of  the  New  York  Star  and  chairman  of  Americans 
for  Haganah,  which  presented  the  picture. 


secretary,  her  mother  and  sister  are  doing  a 
round-the-lake  motor  trip ;  MGM  Publicity 
Director  Bill  Bishop  and  wife  are  at  Shady 
Rest,  Wis. 

Appointments :  Lee  Behrens,  trainer  manager. 
Uptown  staff ;  Lee  J.  Rhuby,  Jr.,  assistant 
manager,  Four  Star  Theatre ;  Eddie  Maloney, 
chief  of  service  at  the  Lake ;  Steve  Gregory, 
assistant  manager,  the  Paramount ;  Harold  Teel, 
manager.  Empire,  Terre  Haute,  Ind. ;  Bob 
Campbell,  manager,  Empire  Chrisman,  111. ;  Wil- 
liam Waring,  manager  of  the  drive-in  at  Cob- 
den,  111. 

Victor  H.  Touseley,  73,  secretary-treasurer. 
International  Ass'n  of  Electrical  Inspectors, 
well-known  to  the  theatre  trade,  died  recently. 
Ludwig  Sussman,  independent  theatre  owner  and 
director  of  Illinois  Allied  Theatres  Ass'n,  is 
recovering  from  an  operation  at  the  Sacred 
Heart  Sanitorium,  Milwaukee. 


BALTIMORE 


Jack  Sidney,  Loew  publicist  is  back  on  the 
job  after  enjoying  a  vacation.  Earl  Morris, 
Arcade  Theatre,  Princess  Ann,  is  driving  a 
new  Hudson.  Congratulations  to  Burly  Mears, 
Idle  Hour  Theatre,  Bell  Haven,  Va.,  on  the 
birth  of  a  new  son. 

Loew  Eastern  Division  Manager  Carter  T. 
Barron  is  out  of  the  hospital  after  an  operation 
on  his  knee.  Layton  Ayres,  Ayres  Circuit,  Sea- 


New  Theatres 


Milwaukee — North  State  Enterprise,  bids  for  an  out- 
door, Madison  to  cost  $30,000;  Architects,  Liebenberg 
and  Kaplan,  Minneapolis.  H.  Fredericks  is  asking 
bids  for  a  new  house  at  Woodruff ;  Rowinski  Engineer- 
ing is  the  designer. 

St.  Louis — Ground  broken  for  the  1,000-car  Villa 
drive-in,   Manchester  Road,  owner   Norman  Probstein. 

Philadelphia — George  Fishman,  a  theatre  at  51st  and 
City  Line,  Philadelphia. 

Hartford,  Conn. — Weymouth  Drive-In  Corporation  of 
Boston,  a  600-car  theatre.  West  Springfield,  Mass. 
E.  W.  Loew  Theatres,  a  drive-in  at  Montville,  Conn. 

Louisville — H.  J.  Shelby  of  Kevil,  Ky.,  drive-in. 
W.  H.  Hahn  and  J.  F.  Burnette,  a  600-car  drive-in 
near  Bardstown,  Ky. 

Atlanta,  Ga. — Lam  Amusement  Company  drive-ins 
at  Rome  and  LaGrange,  Ga.,  and  a  Negro  theatre 
in  Rome. 

Dallas — Robb  and  Rowley  plan  a  1,000-seat  theatre 
in  Western  Oak  Cliff  to  cost  $200,000. 

Stamps,  Ark. —  Cecil  Kelly  of  Plain  Dealing,  La., 
a  600-seat  costing  $40,000. 

South  Ogden,  Utah — Country  Club  Enterprises,  a 
500-seat  to  be  called  the  Country  Club  Theatre, 
cost  $100,000. 

Carmichaels,  Pa. — Limd  Theatres  will  build  an  850- 
seater  to  cost  $100,000. 

Shreveport,  La. —  Saenger-Ehrlich  Enterprises,  a 
1,000-seater  on  Crockett  Street. 


ford,  Del.,  is  booking  and  buying  for  the  Rex 
in  Berlin,  Md.  Bill  Saxton,  Loew  City  manager 
is  off  for  an  eastern  shore  vacation.  Herman 
Purnell  and  Lee  Insley  of  the  Insley  circuit  are 
New  York  visitors.  Sam  Mellits  of  the  MelHts 
circuit  lost  his  mother. 

Bill  Myers,  Echo  and  Deluxe,  is  in  Newport 
News  for  the  weekend.  Mrs.  Danny  Rosenthal 
and  daughter  Tami,  wife  and  daughter  of  Eagle 
Lion  representative,  are  vacationing  in  Ocean 
City,  Md.  Milton  Schwaber,  Schwaber  circuit, 
is  vacationing  in  Atlantic  City.  Harry  Welch, 
Mayiair  publicist,  has  returned  from  a  Holly- 
wood fortnight.  Clarence  Carey,  Capitol,  Ocean 
City,  has  fully  recovered  from  his  recent  illness. 
Barry  Goldman,  Diane,  Lenox  and  Fulton,  is 
spending  weekends  with  his  wife  and  son  in 
Atlantic  City.  Eddie  Perotka,  Aero  and  Waters- 
edge  Theatres,  threw  a  party  for  local  film 
men.  Tom  Ayres,  Ayres  circuit  ,is  convalescing 
at  his  Rehoboth  Beach  home. 

Al  Vogelstein,  Baltimore  Poster  Company,  is 
off  to  Ocean  City  for  a  two-week  vacation.  Mr. 
and  Mrs.  Jack  Dawses  celebrated  their  first 
wedding  anniversary  at  the  Variety  Club.  Jim 
Dixon  has  resigned  from  the  managerial  staff 
of  the  Hippodrome  to  take  over  the  manage- 
ment of  the  new  Elkridge  Drive-In. 


NEW  YORK 


Gladys  Nuncie  of  Monogram  International 
was  married  July  17  to  Harold  W.  Thompson 
of  the  Isbrandsten  Steamship  Company. 

Vacations :  Bess  Allen  Goldstein,  20th-Fox, 
ofl^  tO'  Long  Beach  for  three  weeks  on  doctor's 
order  who  says  that  thyroid  trouble  needs  rest. 
Joe  Burke,  20th-Fox  office  manager.  Janet 
Moses  of  United  Artists  at  White  Lake,  N.  Y. ; 
Beatrice  Petrosino  to  the  Poconos.  Alex  Arns- 
walder,  back  from  Connecticut ;  Tony  Agoglia 
going  to  East  Hampton,  Conn. 

Deaths:  Russell  Warren  Takiff,  S^-year-old 
son  of  Columbia's  Home  Office  Harry  TakiiT, 
drowned  while  swimming  at  a  summer  camp  in 
Maine.  Isadore  Seider,  Treasurer  of  Associ- 
ated Prudential  Theatres  and  Prudential  Film 
Distributors,  65.  Survived  by  two  brothers,  three 
sisters,  three  sons. 


"Voice  of  Theatre  Speakers" 
JOE  HORNSTEIN  has  iff 


SHOWMEN'S  TRADE  REVIENV,  July  24,  1948 

REGIONAL  NEWSREEL 


33 


Harry  Nestler,  for  the  past  10  years  an  In- 
terboro  Circuit  theatre  manager  in  Brooklyn, 
has  bought  a  theatre  building  and  loft  at 
Florence,  N.  J.,  from  Martin  Fischbein.  He 
will  personally  operate  the  house,  the  4S0-seat 
Florence. 

PES  MOINES  ~ 

Howard  S.  Brookings,  Oakland,  la.,  past 
president  of  the  Allied  Independent  Theatre 
Owners  of  Iowa  and  Nebraska,  topped  the  Re- 
publican candidates  for  state  representative  in 
his  county  at  the  primaries. 

Eagle  Lion  Office  Manager  Herman  Coffman, 
has  been  appointed  salesman  to  replace  Jim 
Kunath  who  resigned  to  go  into  business  for 
himself.  Rex  Truesdell  is  leaving  the  Ames 
Theatre  Company  of  Ames,  la.,  to  enter  busi- 
ness on  the  west  coast.  Buck  DeNeune  has  sold 
the  Majestic,  DeWitt,  la.,  to  E.  Garbett  of  Des 
Moines.  DeNeune  was  forced  to  retire  due  to 
ill  health.  L.  R.  Howorth  has  sold  the  Manilla, 


Nyberg  to  Portland 

Oscar  F.  Nyberg  has  been  named  man- 
ager of  the  Orpheum,  Portland,  Ore., 
having  been  transferred  there  from  the 
Fox,  Spokane.  He  is  a  veteran  Ever- 
green manager.  His  first  industry  job 
was  an  assistant  manager  of  the  Pantages 
(now  the  Orpheum)  under  Harry  W. 
Pierong,  remaining  in  that  post  after 
RKO  bought  the  house.  He  takes  over 
his  new  duties  Aug.  1.  Earl  Robinson, 
present  Orpheum  manager  has  been  pro- 
moted to  general  manager  for  Evergreen 
in  Eugene,  Ore. 


Manilla,  la.,  to  M.  H.  Noragon.  Bob  Johnson, 
Fonda,  la.,  has  leased  the  Legion's  Memorial, 
Thompson,  la.,  and  will  open  about  Aug.  1  with 
films. 

Republic  has  moved  its  Des  Moines  exchange 
to  newly  remodeled  offices  at  1205  High  Street. 
Jack  Gibson,  former  Eagle  Lion  salesman,  is 


BOX-OFFICE  SLANTS 


Sfrange  Victory 

(Continued  from  Page  27) 

Produced  by  Barnet  L.  Rosset,  Jr.  Written,  directed 
and  edited  by  Leo  Hurwitz.  Narration  by  Saul  Levitt. 
Cameramen,  Peter  Glushanok,  George  Jacobson  and 
others,  unnamed.  Musical  score,  David  Diamond. 
Orchestra  conducted  by  Lehman  Engel.  Editing  as- 
sistants. Mavis  Lyons,  Faith  Elliott.  Narrated  by 
Alfred  Drake,  Muriel  Smith  and  Gary  Merrell. 

Plot:  This  subject  deals  with  the  prob- 
lems and  discrimination  against  minority 
groups.  It  shows  how  "the  lie"  was  started  by 
the  Nazis,  how  it  developed,  and  how,  despite 
the  victory  over  Naziism,  "the  lie"  of  the 
vanquished  is  still  gaining  ground  in  the 
land  of  the  victors. 

Comment:  There  are  no  glamorous  Holly- 
wood stars  in  this  film  to  attract  record- 
breaking  crowds;  the  problems  and  discrimi- 
nation against  minority  groups  are  not  given 
the  "slick  story"  treatment  to  combine  enter- 
tainment with  social  significance.  But  the  lack 
of  these  assets — ^if  it  is  a  lack,  and  if  they 
can  be  called  assets — do  not  rob  this  docu- 
mentary film  of  its  power  and  strength  of 
purpose.  On  the  contrary,  the  treatment  of 
the  problem  by  Barnet  L.  Rosset,  Jr.,  Leo 
Hurwitz,  Saul  Levitt  and  those  associated 
with  them  is  probably  the  most  daring  and 
provocative  the  screen  has  yet  had.  It  is  dif- 
ficult to  imagine  how  anyone  viewing  this 
outstanding  production  could  help  but  be 
deeply  moved  and  impressed.  Granted  it's  a 
little  too  long  and  somewhat  repetitious, 
the  fact  still  remains  that  nothing  that  has 
been  written  or  picturized,  so  effectively 
treats  the  subject  of  racial  prejudice  and 
bigotry  as  this  73-minute  documentary.  It  is 
powerful  and  persuasive;  it  pulls  no  punches: 
it  is  attention-compelling  in  its  method  of 
presentation.  If  the  screen  can  be  a  force  for 
good,  then  this  documentary  is  undoubtedly 
one  of  its  most  potent  weapons  today.  Its 
message  should  be  projected  on  the  screen 
of  every  theatre  in  America  (that  is  not  likely 
to  happen,  but  it  sliould),  and  everyone  sliould 
see  it.  If  "Strange  Victory"  does  not  have 
quite  the  box-office  appeal  that  a  Hollywood- 
made  product  would  have,  it  is  still  neverthe- 
less worth  showing  and  worth  exploiting, 
with  civic,  religious  and  community  organi- 
zations contacted  for  support. 


Eyes  of  Texas 

(Trucolor) 
Western 


Republic  Western  70  mins. 

AUDIENCE  SLANT:  (Family)  Another 
Roy  Rogers  western  that  furnishes  good  out- 
door entertainment  of  comedy,  action,  beau- 
tiful scenery  and  some  music  for  his  fans 
and  those  who  like  this  type  of  picture. 

BOX-OFFICE  SLANT:  This  typical  Roy 
Rogers  picture  should  duplicate  the  busi- 
ness of  his  past  release. 

Cast:  Roy  Rogers,  Trigger,  Lynne  Roberts,  Andy 
Devine.  Nana  Bryant,  Roy  Barcroft,  Danny  Morton, 
Francis  Ford,  Pascale  Perry,  Stanley  Blystone,  Bob 
Nolan  and  the  Sons  of  the  Pioneers.  Credits:  Directed 
by  William  Witney.  Original  screenplay  by  Sloan 
Nibley.  Photography.  Jack  Marta.  Associate  producer, 
Edward  J.  'White. 

Plot:  Roy  Rogers,  as  a  U.  S.  marshal,  is 
sent  to  investigate  the  death  of  a  well-known 
rancher,  who  died  under  mysterious  circum- 
stances. He  had  turned  his  ranch  into  a  camp 
for  orphaned  boys,  in  memory  of  his  beloved 
nephew,  w'ho  was  reported  missing  in  action 
during  the  last  war.  The  woman  lawyer,  who 
handles  all  his  affairs,  brings  the  news  that 
the  nephew  isn't  really  dead  and  is  coming 
back.  The  rancher  is  so  thrilled  with  the 
news,  that  he  turns  all  his  affairs  over  to 
this  woman,  and  that's  when  things  begin 
to  happen. 

Comment:  "Eyes  of  Texas"  is  another  Roy 
Rogers  film  with  all  of  the  western  ingredi- 
ents the  fans  want  in  these  pictures.  It  has 
the  novelty  of  a  slightly  different  story,  plus 
lovely  scenery  in  Trucolor  and  some  cute 
tricks  by  Trigger  and  a  very  intelligent  police 
dog  to  give  it  added  appeal.  Action  is  up  to 
par  and  there  are  three  good  musical  num- 
bers presented  by  Rogers,  Bob  Nolan  and 
the  Sons  of  the  Pioneers.  The  comedy  lines 
are  in  Andy  Devine's  capable  hands  and 
Nana  Bryant  proves  herself  a  very  convinc- 
ing villainess.  Lynn  Roberts  looks  attractive 
and  does  \yell  with  the  leading  feminine  role 
and  Roy  Barcroft  carries  out  the  dirt}^  deeds 
in  true  fashion.  All  in  all,  the  picture  is  a 
nice  package  of  western  fare  that  will  more 
than  satisfy  in  the  usual  spots.  Direction  was 
by  William  Witney;  production  by  Edward 
J.  White. 


the  father  of  a  new  baby.  Paul  Kirkham  has 
purchased  the  Leado  theatre  at  Manly  from 
Doc  Twedt. 

Don  Bloxham,  manager  of  the  Varsity,  Des 
Moines,  has  been  named  local  office  manager  and 
booker  for  Eagle  Lion. 

Roy  DeBow  has  sold  the  Rio,  Wall  Lake,  la., 
to  Herbert  Anderson  of  Lynd,  Minn. 

Robert  Kenney  has  been  promoted  to  man- 
ager of  the  State,  Cedar  Rapids,  replacing 
Vernon  D.  Kinkead,  resigned.  Reed  J.  Jeffrey 
will  succeed  Kenney  as  assistant  at  the  Para- 
mont.  Cedar  Rapids,  and  Gene  Sobehart  will 
become  assistant  manager  of  the  State. 


New  Duryea  Contract 
Permits  Outside  Films 

With  a  year  and  a  half  yet  to  run  on  his 
present  long-term  contract  with  Universal-Inter- 
national, Dan  Duryea,  together  with  U-I  execu- 
tives, announced  over  the  weekend  that  his 
request  for  a  revision  in  his  contract,  allowing 
for  non-exclusive  services,  had  been  granted.  As 
a  result,  after  September,  Duryea  will  make  one 
picture  per  year  for  four  years  for  U-I,  leaving 
him  free  to  accept  other  outside  film  commit- 
ments. 

Duryea,  who  plans  to  make  two  outside  film 
productions  each  year,  disclosed  that  his  agent. 
Mitchell  Hamilburg,  is  conferring  with  Hal 
Chester  for  the  starring  role  of  the  small-town 
reporter  in  the  Craig  Rice  mystery,  "The  Big 
Story,"  to  be  producd  by  Chester  for  United 
Artists.  Three  other  film  offers  are  being  con- 
sidered by  Duryea,  whose  latest  films  for  U-I 
are  "Larceny,"  stil  unreleased,  and  "Criss  Cross," 
which  is  due  to  wind  up  late  this  month. 


U-I  Schedules  7 
For  Scully  Month 

"Larceny"  and  "One  Touch  of  Venus"  will 
head  a  list  of  seven  pictures  designated  to  be 
part  of  the  William  A.  Scully  month,  Universal- 
International  Pictures  President  Nate  J.  Blum- 
berg  announced  this  week.  The  drive,  set  for 
September,  will  seek  to  book  as  many  theatres 
as  possible,  Blumberg  said. 


FilmackiAMi 


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New  Mirrophonic  Sound 
JOE  HORNSTEIN  has  iff 


34 


SHOWMEN'S  TRADE  REVIEW,  July  24,  1948 


NEWSREEL  SYNOPSES 


(Released  IJ\'d)iesday,  July  21) 

MOVIETONE  (Vol.  31,  No.  57— Truman,  Barkley 
nominated  by  Democrats — Southern  group  bolts  the 
convention. 

NEWS  OF  THE  DAY  (Vol.  19,  No.  291)— Demo- 
cratic convention's  dramatic  highlights — Victory  for 
Truman;  Death  calls  General  Pershing;  America's 
athletes  sail  for  Olympics. 

PARAMOUNT     (No.     94) — Crucial    test  confronts 
Democrats — Truman  and   Barkley  nominated. 
WARNER    PATHE    (Vol.    19,    No.    96)— Truman, 
Barkley    nominated;    General    Pershing    dead    at  87; 
U.  •S.  Olympic  team  sails. 

UNIVERSAL  NEWS  (Vol.  21,  No.  161)— Truman 
nominated — President  calls  for  special  session  in  ac- 
ceptance speech.  Sports:  Cycle  classic  in  Holland — 
Crashes  mark   "midget"  debut. 

ALL  AMERICAN  (Vol.  6,  No.  300)— Bishop  Brooks 
is  president  of  Methodist  Federation  for  Special  Action; 
Puerto  Rico  expects  record  pineapple  harvest;  Amer- 
ican track  stars  compete  in  Olympic  finals;  Democrats 
hold  national  convention. 

TELENEWS  (Vol.  2,  No.  29) — Showdown  in  Europe? 
— Frankfort,  England,  Turkey,  Finland;  Communist 
leader  shot  in  Italy;  Israel  between  the  truces;  Second 
year  of  Phillipines  independence  celebrated ;  Rump 
session  follows  Dixie  Democrats  walkout;  Wallace  gets 
in  condition  for  campaign.  The  Warrens — a  family 
portrait ;  Last  rites  for  General  Pershing ;  Jap  prison 
camp  sadist  found  in  the  U.  S. ;  Sports:  British  ready 
for  Olympics — Baseball  manager  shakeup  hits  National 
League. 


(Released  Saturday,  July  24) 

MOVIETONE  (Vol.  31,  No.  58)— Security  Council 
vote  forces  new  Palestine  truce ;  ;  Nation  mourns 
General  Pershing;  "Dixiecrats"  hold  own  convention 
in  Birmingham;  Berlin  East- West  crisis  nears  new 
climax ;  Italian  reds  in  mass  demonstration  following 
shooting  of  Italy's  communist  leader;  Sports:  Durocher 
leaves  Brooklyn  to  manage  N.  Y.  Giants — 60,000 
turf  fans  at  HoUywooa's  $100,000  Gold  Cup  race. 

NEWS  OF  THE  DAY  (Vol  19,  No.  292)— America's 
tribute  to  General  Pershing;  Showdown  near  in  Berlin; 
Togliatti  shot,  Rome  reds  riot  (except  New  Orleans, 
Memphis  and  Milwaukee)  ;  Record  blast  (Memphis  and 
New  Orleans  only)  ;  Milwaukee  ceieorates  nremen's 
week  (Milwaukee  only)  ;  Anti-Truman  forces  name  own 
ticket;  Sports:  Durocher  leaves  Dodgers  for  N.  Y. 
Giants — Football  season  on   the  way. 

PARAMOUNT  (No.  95) — New  truce  in  Palestine  as 
Jews  and  Arabs  heed  U.N.  order;  South's  state's 
rights  convention  names  ticket;  Dodgers  to  Giants — 
Durocher  astounds  baseball;  Pershing  goes  to  rest 
in  U.  S. — last  tribute  to  A.E.F.  chief. 

UNIVERSAL  (Vol.  21,  No.  162)— "Dixiecrats"— 
Governor  Thurmond  heads  state's  rights  slate;  General 
Pershing,  nation's  top  soldier,  buried  at  Arlington ; 
Bernadotte  leaves;  Big  blast;  Sports:  Blocking  the 
dummy   in   football  practice — Air  show. 

WARNER  PATHE  (Vol.  19,  No.  97)— Togliatti 
shot,  reds  riot;  U.N.  wins  new  Palestine  truce;  Nation 
mourns  General  Pershing;  People  in  the  news — 
Gromyko,  Josephina  Guerrero,  Anthony  Eden;  Sports: 
Baseball  surprise  (Durocher  to  N.  Y.  Giants) — Log- 
rolling champs. 

ADVANCE  DATA 

On  Forthcoming  Product 

South  of  St.  Louis  (Warner  Bros.)  Technicolor.  Prin- 
cipals: Joel  McCrea,  Alexis  Smith,  Zacliary  Scott.  Di- 
rector. Ray  Enright.  A  drama  of  the  Civil  War  thai 
takes  place  in  Texas,  and  involves  a  gang  of  smugglers 
who  are  eventually  wiped  out,  except  for  the  leader. 

The  Younger  Brothers  (Warner  Bros.)  Technicolor. 
Principals :  Wayne  Morris,  Janis  Paige,  Bruce  Ben- 
nett. Director,  Edwin  L.  Marin.  Three  brothers  are 
paroled  from  prison  and  subsequently  fight  to  stay  out 
ot  trouble  until  they  can  secure  pardons  from  Minne- 
sota and  return  to  Iheir  home  in  Missouri;  ol>stacles 
nearly  prevent  this. 

The  Girl  From  Jones  Beach  (Warner  Bros.)  Principals: 
Virginia  Mayo,  Ronald  Reagan,  Eddie  Bracken.  Direc- 
tor, Peter  Godfrey.  A  comedy  about  an  artist  and  an 
attractive  school  teacher,  wlio  have  troul^ies  aplenty 
until  they  finally  get  togetlier. 

Fighter  Squadron  (Warner  Bros.)  Technicolor.  Princi- 
pals :  Edmond  O'Brien,  Robert  Stack.    Director,  Raoul 


New  Ideal  Theatre  Chairs 
JOE   HORNSTEIN  has  it! 


Walsh.  A  semi-documentary  of  the  17th  Fighter 
Squadron  of  the  3rd  Fighter  Group,  involving  a  leader 
who  has  a  penchant  for  getting  into  trouble  and  finally 
crashes  on  D-Day  in  an  attack. 

S.O.S.  Submarine  (Screen  Guild)  Principals:  Italian 
Navy.  Director,  F.  DeRobertis.  Underseas  drama  in- 
volving the  Italian  Navy  and  a  submarine  unable  to 
regain  the  surface  until  a  sailor  gives  his  life  for  his 
fellow  crewmen  and  the  ship. 

The  Plunderers  (Republic)  Trucolor.  Principals:  Rod 
Cameron,  Iloua  Massey,  Adrian  Booth,  Forrest  Tucker. 
Director,  Joseph  Kane.    A  drama  of  the  frontier  West 


AIR  CONDITIONING  EQUIPMENT 


NEW  DOUBLE  MAT  AIRWASHERS — Don't  Wait. 
Quick  Deliveries  Now.  5,000  cfm — $138.00;  7,000  cfm 
—$168.00;  10,000  cfm— $204.00;  15,000  cfm — $240.00; 
20,000  cfm — $276.00.  New  Blowers  with  motors  and 
drives,  8,500  cfm — $172.50;  11,000  cfm — $229.90;  13,500 
cfm — $276.00;  22,500  cfm — $348.00.  Beat  the  heat — 
wire  S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  Street, 
New  York  19,  N.  Y. 


BUSINESS  BOOSTERS 


COMIC  BOOKS  AGAIN  AVAILABLE  AS  PREMI- 

UMS,  giveaways  at  your  kiddy  shows.  Large  variety, 
latest  48-page  newsstand  editions.  Comics  Premium  Co., 
412  S.  Greenwich  St.,  New  York  City. 


COMIC  BOOKS 

FREE  COMIC  BOOKS  will  increase  your  children 
business.  The  identical  funny  books  selling  on  news- 
stands for  10  cents  now  available  to  theatres,  only  3 
cents  each.  Sidney  Ross,  334  W.  44th  St.,  New  York, 
N.  Y. 


DRIVE-IN  EQUIPMENT 

SOS  SAVES  DRIVE-INS  THOUSANDS— Send  us 
details,  car  capacity,  etc.  Our  prices  will  delight  you! 
Complete  sound  projection  outfits  $1995.00  up;  New 
500  Watt  Western  Electric  Booster  Amplifiers,  $650.00; 
New  Dual  in  car  speakers  with  junction  box  and  trans- 
former, $14.95  until  Aug.  1st,  then  $19.95;  new  drive- 
way entrance  and  exit  signs,  illuminated,  $18.75; 
Burial    Cable,  ft.;    Generators    70/140  amperes, 

$525.00;  Super  Snaplite  fl.9  lenses  increase  light  25%, 
from  $150.00;  40"  Aircolumn  Weatherproof  reflex 
horns,  heavy  duty  25  watt  Alnico  V  driver  units,  $39.75. 
New  Address  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  Street,  New  York  19,  N.  Y. 


LEASE  FOR  SALE 


Modern  500  seat  fully  equipped  neighborhood  theatre. 
4  years  with  option  to  renew.  Growing  town  18,000. 
F.  M.  Westfall  P.O.  Box  1307,  Martinsville,  Pa. 


NEW  EQUIPMENT 


SUMMER— SLASHINGS— STUPENDOUS  STOCK 
SACRIFICED.  Replacement  parts  for  Simplex  40% 
off;  Simplex  BB  Movements,  $61.20;  Universal  splicers 
$4.25;  Stereopticans  $27.50;  Pyrene  type  extinguishers 
$6.95;  Carbon  savers  77^;  Jensen  12"  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95  ;->l  500  Watt  $5.95;  Film  cabinets  $3.95  section; 
Soundfilm  amplifiers  including^  record  player  $124.75; 
Exhaust  fans  10",  $10.79;  12",  $13.75;  16",  $18.15; 
24"  3  speed  pedestal  fans  $69.50.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  Street,  New  York 
19,  N.  Y. 


COiVIPARE  AND  SAVE!  Beaded  soundscreens  49c 
foot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theaire  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 

STUDIO  AND  PRODUCTION  EQUIPMENT 

BELHOWELL  TYPE  UNIT  EYE  SHUTTLE, 
$650.00 ;  RCA  Type  Galvanometer  Assembly  (less 
optics)  $365.00;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recording  & 
Studio  Camera,  with  rackover;  3 — 1000'  magazines, 
synchronous  and  wild  motors,  6  fast  Astro  lenses,  4 
position  amplifier,  4  mikes,  power  supply,  etc.  Reduced 
$$5,250.00;  Western  Electric  Preview  Magazines, 
$395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.;  W.E. 
35mm  Sound  Moviola,  $795.00;  Mitchell  Plywood 
Blimp,   $149.50;    Klieglite  2000W   Rifle,   $79.50  Neu- 


involving.  a  L'.  S.  Cavalry  officer  sent  to  capture  a 
young  outlaw,  only  to  form  a  strong  friendship  with 
hiih'  after  he  saves  his  life.  Indians,  by  killing  the  out- 
law in  a  raid,  prevent  the  officer  from  exercising  his 
painful  lUity. 

The  Fan  (20th-Fox)  Principals:  Jeanne  Grain,  George 
Sanders,  Madeleine  Carroll,  Richard  Greene.  Director, 
Otto  Preminger.  In  modern-day  London  a  woman 
seeks  to  buy  a  fan  at  an  auction,  and  runs  into  a 
British  lord,  whom  she  hasn't  seen  for  50  years;  a 
story  begun  a  half-century  ago  is  completed  by  her, 
involving  a  daughter  who  never  knew  that  this  lady 
was  her  mother. 


made  Automatic  Film  Cleaners,  $159.50.  Send  for 
latest  Catalog.  New  Address  S.O.S.  Cinema  Supply 
Corp.,  602  W.  S2nd  Street,  New  York  19,  N.  Y. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST, 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore, 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 

COUNTY  SEAT  THEATRE.  Tile  building.  Good 
equipment.  Profitable.  $20,000  down.  Theatre  Exchange 
Co.,  201  Fine  Arts  Bldg.,  Portland  5,  Oregon. 


THEATRE  LEASE  AND  16-MM.  EQUIPMENT  in 
Brick  building.  $4,750.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 


S  SUBURBAN  THEATRES.  Your  choice.  $22,500  up. 
All  for  $263,600.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Portland  5,  Oregon. 


GRIND  HOUSE.  Gross  about  $900  weekly  plus  con- 
cessions. $32,500.  Terms.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 


DOWNTOWN  THEATRE.  Owner  shows  approxi- 
mately $1,500  monthly  net.  $25,000  handles.  Theatre 
Exchange  Co.,  201  Fine  Arts  Bldg.,  Portland  5,  Ore. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-7S. 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Showmen'* 
Trade  Review,  1501  Broadway,  New  York  18,  N.  Y. 


FOR  YOUR  BINGO  GAMES.  Controlled  or  un- 
controlled, die  cut,  play  right,  priced  right.  Samples  on 
request.  Premium  Products,  3S4  W.  44th  St.,  Ntw 
York  18,  N.  Y. 


THEATRE  SEATING 


WORRIED  ABOUT  COST  OF  CHAIRS?  Chair  up 
S.O.S.  Can't  beat  us  for  quality  and  low  price — for 
example — 288  Andrews  fully  upholstered  back,  box- 
spring  cushion,  good  as  is  $4.95;  350  American  panel 
back,  boxspring  cushion,  rebuilt,  $5.25.  Plenty  others 
— get  Chair  Bulletin  15.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  Street,  New  York  19,  N.  Y. 


USED  EQUIPMENT 


INTERMITTENTS  CHEAP!  (Rebuilt— New)— 
"How  Set  Sound  Lenses-Film"  $1.50 — Catalogue. 
Westley  Trout,  Theatre  Specialities,  Box  575  Enid, 
Oklahoma. 


DON'T  TAKE  CHANCES— Get  Your  Equipment 
From  Reliable  Source.  SOS  has  background  22  years 
square  dealing.  Typical  values  complete  35mm  sound  & 
picture  equipment;  Dual  DeVry  ESF  with  amplifier, 
speaker  $595.00;  Holmes  $695.00;  DeVry  XDC  with 
low  intensity  lamps,  $1995.00;  with  IKW  arcs  $2495.00; 
Ballantyne  Royal  Soundmaster  soundheads  $249.50  pair 
with  motors;  closing  out  some  good  Simplex  heads 
$69.50  up;  arclamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  Street,  New 
York,  N.  Y. 


PRICES  UNBEATABLE!  Simplex  rear  shutter 
double  bearing  spiral  gear  mechanisms,  rebuilt  like 
new,  $275.00;  Strong  50  ampere  lamphouses,  excellent, 
$250.00  pair;  Pair  DeVry  XD  projectors,  rebuilt  and 
complete,  $745.00;  Buy  nothing — Compare  our  prices 
first!  Star  Cinema  Supply  Co.,  459  W.  46tfa  St.,  New 
York,  N.  Y. 

PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.    Sabo,   916   N.   W.   19th   Ave  .   Portland.  Oregon. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  S  insertion! 

for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y. 


Feature  Booking  Guide 


TITLE  INDEX 

Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing.  

SHOWMEN'S     TRADE  REVIEW 


Titie 


Company 


Abbott  &  Costello  Meet  Frankenstein. U-I 

A   Connecticut   Yankee  Para. 

Accused,  The   Para. 

Act  o£  V^iolence  MGM 

A  Date  With  Judy  MGM 

A  Double  Life    U-I 

Adventures  of   Casanova  EL 

Adventures  of  Don  Jua-»  WB 

Adventures  of  Gallant  Hess  EL 

Adventures  of  Silveraao  Col. 

A   Foreign  Affair  Para. 

A   Lady    Surrenders  U-I 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

All   My   Sons  U-I 

All's   Well   Ind. 

Always  Together   WB 

A  Man  About  the  hcase  20th-Fox 

An  Act  of  Murder  U-I 

An  Ideal  Husband  :20th-Fox 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

An  Innocent  Affair  UA 

Anna  Karenina   2otn-Fox 

Another  Part  of  the  Forest  U-I 

Apartment  for  Peggy  20th-Fox 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona  Ranger   RKO 

Arthur  Takes  Over  20th-Fox 

A  Song  Is  Born  RKQ. 

A  Southern  Yankee  MGM 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Bachelor  and  the  Bobby-Soxer .  .  .  .  RKO 

Babe  Ruth  Story,  The  Allied 

Bad    Sister   U-I 

Baltimore  Escapade   RKO 

Behind   Locked   Doors  EL 

Berlin   Express   RKO 

Best  Man  Wins  Col. 

Best  Years  of  Our  i.ives  RKO 

Betrayal,  The   Astor 

Beyond  Glory   Para. 

B.   F.'s  Daughter  MGM 

Big  Cat,  The  EL 

Big  City   MGM 

Big  Clock,  The  Para. 

Big  Dan   20th-Fox 

Big  Punch,  The  WB 

Big   Sombrero,   The  Col. 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and    Coo  Rep. 

Bishop's    Wife,    The  RKO 

Black  Arrow,   The  Col. 

Black  Bart   U-I 

Black  Eagle   Col. 

Black  Velvet   U-I 

Blanche  Fury   U-I 

Blonde  Ice   FC 

Blonde  Savage   EL 

Blondes  Up   UA 

Blondie's    Anniversary   Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's  Secret   Col. 

Blood  on  the  Moon  RKO 

Body  and    Soul  UA 

Bodyguard  RKO 

Born  to  Fight  EL 

Borrowed   Trouble   UA 

Boston  Blackie's  Chinese  Venture.  . Col. 

Bowery    Buckaroos   Mono. 

Bowery  Comeback   Mono. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  WUd,  The  MGM 

Broken    Journey   EL 

Brothers,  The   U-I 

Brothers  in  the  Saddle  RKO 

Bungalow   20th-Fox 

Bush   Christmas   U-I 

Bush   Pilot   SOP 


Caged  Fury   Para. 

Calcutta   Para. 

Calendar,  The   EL 

Call  Northside  777   20th-Fox 

Campus  Honeymoon  . ,  Rep. 

Campus  Sleuth  . .   Mono. 

Canon  City  EL 

Captain   from   Castile  20th-Fox 

Captain   Boycott   U-I 

Caravan   EL 

Carnegie   Hall   UA 

Casbah   U-I 

Case  of  the  Baby  Sitter  SGP 

Cass  Timerlane   MGM 

Catherine  the  Great  FC 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately) ,  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thits:  *T:  Technicolor,  *C:  Cinecolor,  *M:  Magnacolor, 


*U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  ia 
indicated  by  letters  following  ztles:  A — Adult;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  (Doc)  Documentary 

(G)  Gangster  (M)  Musical 

(H)  Horror  (W)  Western 
(My)    Mystery  (Wa)  War 

(See  final  page  of  Guide  for  Re-Issuea) 


ALLrED  ARTISTS  current 

3  Gangster,  The  (D)A  Belita-B.  SuUivan-J.  Lorrlng  

5  Hunted,  The   (D)A  Preston  Foster-Belita   

7  Panhandle  (W)F   R.  Cameron-C.  Downs  

6  Smart  Woman    (D)A  B.  Aherne-C.  Bennett-B.  Sullivan. 

4  Seng  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long  


Time  Rel. 

Mins.    Date  Refer  to 

. .  83. . .11/22/47   blO/4/47 

, .  85...  4/7/48   b2/7/48 

.  84... 2/22/48   b2/14/48 

.  93.  .  .4/30/48   b3/13/48 

. .  85...  1/31/48   bll/8/47 


COMING 

Babe  Ruth  Story,  The  W.  Bendix-C.  Trevor-C.  Bickford  9/6/48   a6/12/48 

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm-J.  Gleason   87... 8/15/48   b5/l/48 

Last  of  the  Badmen  B.  Sulllvan-M.  Reynolds-B.  Crawford  

Strike  It  Rich  R.   Cameron-B.  Granville  

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  


ASTOR  PICTURES 

Deadlme   Sunset  Carson-Pat  Starling  

Fighting  Mustang   Sunset  Carson-Pat  Starling  

Western  Terror   Dave  "Tex"  O'Brien-Buzzy  Henry. 

Westerns  (Coming) 

Battling  Marshal   Sunset  Carson-Pat  Starling  

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling  

Sunset  Carson  Strikes  Back   .>^'„nset  Carson-Pat  Starling  


64... 4/15/48  New  Release 
62. .  .3/1/48  .  .New  Releaar 
60.  .  .12/20/47  New  Release 


COLUMBIA 


CURRENT 


Adventures  in  Silverado  (W)F  W 

Best  Man  Wins   (C)F  E. 

Blondie's  Anniversary    (C)F  P. 

Blondie's  Reward   (C-D)  P. 

Coroner  Creek  *C  (D)A  R. 

915  Crime  Doctor's  Gamble,  The  (M)A  Warner 

Devil  Ship    (D)F  Richard 


Bishop-G.  Henry-E.  Buchanan   73. 

Buchanan-A.  Lee-R.  Shayne   73. 

Singleton- A.  Lake-L.  Simms   67. 

Singleton- A.  Lake-L.  Simms   67. 

Scott-M.  Chapman-G.  Macready   go. 

Baxter-Micheline   Cheirel   66. 

Lane-Louise  Campbell   62. 


Fuller  Brush  Man,  The  (C)l!  Red  Skelton-Janet  Blair  

Glamour  Girl   (M)F  G.  Krupa-V.  Grey-M.  Duane. 

929  Her  Husband's  Affairs  (C)A  p.  Tone-L.  Ball-E.  E.  Horton 

I  Love  Trouble  (My)  A  Tone -J.  Blair- J.  Carter... 

It  Had  to  Be  You  (C-D) A  Ginger  Rogers-Cornel  Wilde. 


  9j  . . 

 68.  . 

  86.  . 

 94.  . 

.   -      -   98.. 

905  Key  Witness  (D)A  john  Beal-Trudy  Marshall   67.. 

Lady  from  Shanghai,  The  (My) A  Rita  Hayworth-Orson  Welles   87.. 

917  Lone  Wolf  in  London  (M)A  Gerald  Mohr-Nancy  Saunders   68.. 

Lost  One,  The  (0)A  Nelly  Corradi-Gino  Mattera   84.. 

Mary  Lou   (M)F  r.  Lowery-J.  Barton-G.  Farrell  65.. 

Mating  of  Millie,  The  (C)lc  g.  Ford-E.  Keyes-R.  Randall   85.. 

My  Dog  Rusty  (D)F  t.  Donaldson-J.  Litel-J.  Lloyd   64.. 

Port  Said  (D)A  Gloria  Henry-William  Bishop   68.. 

Prince  of  Thieves  *C  (D)F  j.  Hall-P.  Morison-A.  Jergens   72.. 

Relentless  'T  (D)F  r.  Young-M.  Chapman-W.  Parker  93.. 

Return  of  the  Whisller  (My)F  m.  Duane-L.  Aubet-R.  Lane  61.. 

Rose  of  Santa  Rosa  Hoosier  Hot  Shots-E.  Noriega  65.. 

Sign  of  the  Ram,  The  (D)A  s.  Peters-A.  Knox-P.  Thaxter   84.. 

Song  of  Idaho  (M-C)F  Hoosier  Hot  Shots-Klrby  Grant  67.. 

Swordsman,  The  '►T  (D)F  l.  Parks-E.  Drew-G.  Macready   81.. 

981  The  Last  Round-Up   (W)F  Gene  Autry-Jean  Heather  77.. 

Thunderhoof    (D)F   P.  Foster-M.  Stuart-W.  Bishop   76.. 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  109.. 

Trapped  By  Boston  Blackie  (M)  C.  Morris-J.  Vincent-R.  Lane   78.. 

919  Two  Blondes  and  a  Redhead  (F)M  J.  Porter-J.  Lloyd-J.  Preisser   70.. 

Woman  from  Tangiers.  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane   66.. 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68.. 


.3/25/48   b5/8/48 

.5/6/48   b5/22/48 

.12/18/47   bl/3/4« 

.6/3/48   a2/21/48 

.July  '48  b6/5/48 

.11/27/47  ...bl2/13/47 
.12/11/47  ...bl2/20/47 
.June  '48    ....  o;./o 

.1/16/48   bl/3/48 

.11/12/47  ....b7/26/47 

.Jan.  '48  bl/10/4« 

.Dec. '47  ...blO/25/47 
.10/9/47  ....bll/15/47 
.May '48  ....b4/17/48 

.11/13/47   bl2/6/47 

 b4/3/48 

.1/23/48   b2/28/48 

.Apr. '48   b3/13/48 

.4/8/48   b6/ 12/48 

.4/15/48   b5/15/48 

.Jan. '48   b3/6/48 

.2/20/48   bl/17/48 

.3/18/48   b4/3/48 

.12/25/47   

.Mar. '48   b2/7/48 

.3/30/48   b4/10/4g 

.1/9/48   blO/11/47 

.11/5/47   blO/11/4'! 

.7/8/48   b7/10/48 

.2/27/48   bl/24/4l) 

.5/13/48   b6/19/48 

.11/6/47   bl/10/4B 

.2/12/48   b3/8/4« 

.2/5/48   b5/29/48 


COMING 

Arkansas   Swing,  The  H.  Hot  Shots-G.  Henry-S.  Hart  7/29/48   

Big  Sombrero,  The  '*C  Gene  Autry-Elera  Verdugo  a9/20/47 

Black  Arrow,  The  (D)F  L.  Hayward-J.  Blair-G.  Macready   76  b7/3/48 

Black   Eaels  W.  Bishop-V.  Patton-G.  Jones  8/26/48   a7/3/48 

Blondie's  Night  Out  (C)  P-  Singleton-A.  Lake-L.  Simms  al/10/4> 

Blondie's  Secret   Sinoleton-Lake-Kent-Simms    ■  a7/3/48 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  a7/17/48 

Dark  Past,  The  William  Holden-Lee  J.  Cobb  a7/10/48 

FBI  Meets  Scotland  Yard  Dennis  O'Keefe-Louis  Hayward  

First  Gentlemen  The  (D)A  Jean-Pierre  Aumont-Joan  Hopkins. ...  Ill  b5/8/48 

Gallant  Blade  *'c    (D)  '.  Larry  Parks-Marguerite  Chapman  a2/21/48 

Gentleman  From  Nowhere!  '. ................  Warner  Baxter-Fay  Baker  a7/3/48 

Her  Wonderful  Life  Janis   Carter-Marc  Piatt  

I   Surrender  Dear  Gloria  Jean-David  Street  a5/15/48 

Ladies  of  the  Chorus'...  -^^  Jergens-R.  Brooks-M.  Monroe  a7/3/48 

Loaded  Pistols   "'C  .      .  .  .  .  .     .  .  .<^ene  Autry-Barbara  Britton  a7/3/48 

LosSr  Take  AM. ..................... .....  .  .        Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Lovers    The      ...  .  . .  .  .  .  .  .  . .  . . . . . .  . . . . .  .   .Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen  *'T.    ....................      Hayworth-G.  Ford-Luther  Adler  a5/l/48 

Lulu  B°lle    (D)  ^-  Lamour-G.  Montgomery-A.  Dekker.  87... Aug, '48  ...b6/12/48 

Man  from  Colora'd'o,'  The'  '^T '  (D) .' .' .' .' '.       '.  .  .  Glenn  Ford-Ellen  Drew -Wm,  Holden  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford-A.  Tyrrell  a6/12/48 

Racing  Luck  Stanley  Clements-Gloria  Henry  a7  17/48 

Return  of  October,' The' '*t' (C) .'.'.'.'.'.'.'.'.'.'  .  .' 'Stanley  Clements-Gloria  Henry  

Rusty  Leads  the  Vv  iy   Donaldson-Doran-MofTett-Litel  a6/5/48 

Rusty  Saves  a  Life"  .      '...T.  Donaldson-G.  Henry-S.  Dunne  a7, 10/48 

Singin'  Spurs   .  .  .  .  .  .  .  .  .  .  Hoosier  Hot  Shots-Patricia  White  

Slightly   French .  :  Lamour-Carter-Parker- Ameche   a5/8/48 

Song  of  India.................  '.  Sabu-G.  Russell-T.  Bey  

Strawberry  Roan,  The  ■*C    (W)F  G.  Autry-G.  Henry-J.  Holt   76... Aug.  '48  ....b4/24/48 

Triple  Threat  Sammy  Baueh-Charles  Trippi.  

Undtrcover  Man  .Glenn  Ford-Nina  Foch  

Untamed  Breed,  The  '•C  S.  Tufts-B.  Britton-G.  "G"  Hayes  a6/5/48 

Walking  Hills.  The  R    !=:fott-E.  Raines-W.  Bishop  a7/3/48 

Wings    Westward    *C  Gene   Autry-Jimmy  Lloyd  


Westerns  (Current) 

kl64  Last  Days  of  Boot  Hill  (W)  Charles  Starrett-Smiley  Burnette   56...  11/20/47 

Phantom  Valley   Charles  Starrett-Smiley  Burnette   52. .  .2/19/48 

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette   54... 1/9/48  . 

West  of  Sonora  Charles  Starrett-Smiley  Burnette   55... 3/25/48 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54... 5/13/48 

Westerns  (Coming) 

Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Burnette   55... 7/1/48 

Challenge  of  the  Range  Charles  Starrett-Smiley  Burnette  

El  Dorado  Pass  Charles  Starrett-Smiley  Burnette   , 

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette  

Smoky  >  Mountain   Melody  Roy  Acoff -Smoky  Mountain  Boys  

Trail  to  Laredo  C.  Starrett-S.  Burnette- J.  Bannon          o4. .  .a/l^/tb  . 


.a7/19/47 


EAGLE  LION  current 

812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey-Sutton  .... 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice  

807  Blonde  Savage   (D)F  L.  Erickson-G.  Sherwood  

826  Canon  City  (Doc)  A  6.  Brady-J.  Corey-W.  Bissell  

824  Close-Up   j  Alan  Baxter- Virginia  Gilmore  

820  Cobra  Strikes,  Tlie  (My)F  S.  Ryan-R.  Fraser-L.  Brooks  

81?  Enchanted  Valley,  The  ♦C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin. 


83. 
66. 
62. 
82. 
76. 
61. 
77. 

8i0  Heading  for  Heaven  (C)F  S.  Erwin-G.  Farrell   71. 

808  Linda  Be  Good  (C)A  E.  Knox-J.  Hubbard-M.  Wilson   66. 

806  Love  From  a  Stranger  (My)  A  J.  Hodiak-S.  Sidney-A.  Richards   81. 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Bari   71. 

825  Mickey  *C  (C)F.  L.  Butler-B.  Goodwin-I.  Hervey   87. 


819  Noose  Hangs  High   (C)F  Abbott-Costello-Downs-Calleia 


Mills- J.  Greenwood-E.  Chapman... 
Ireland- J.  Randolph-R.  Bohnen.... 

O'Keefe-C.  Trevor-M.  Hunt  

Woods-B.  Blake-C.  Drake  

Scott-L.  Hay  ward -D.  Lynn  


818  October  Man,  The  (D)A  J. 

813  Open  Secret  (D)A  J. 

822  Raw  Deal   (D)A  D. 

804  Return  of  Rin  Tin  Tin  (D)F  (Color)  D. 

816  Ruthless  (D)A   Z. 

811  Smugglers,  The  *T  {D)A  Michael  Redgrave-Jean  Kent. 

827  Spiritualist,  The   T.  Bey-L.  Bari-C.  O'Donnell   79. 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men  (D)F   Dennis  O'Keefe-Mary  Meade   91. 

814  Take  My  Life  (D)F  Greta  Gynt-Hugh  Williams   80. 

805  Whispering  City  (D)A  H.  Dantine-P.  Lukas-M.  Anderson   89. 


77. 
,  85. 
.  70. 

79. 
.  67. 
.102. 
,  85. 


.2/7/48  ,. 
.5/19/48  , 
.11/22/47 
.6/30/48  . 
.6/9/48  . 
.4/24/48  . 
.3/27/48  . 
.1/17/48  . 
.1/3/48  .. 
.11/15/47 
.3/6/48  .. 
.6/23/48  . 
.4/17/48  . 
.3/20/48  . 
.5/5/48  .. 
.5/26/48  . 
.11/1/47  . 
.4/3/48  .. 
.1/31/48  . 
.7/7/48  . 
.6/2/48  .. 
.1/10/48  . 
.2/28/48  . 
.11/15/47 


.  .b2/28/48 
. .a4/17/48 
.blO/11/47 
. .b6/26/48 


, .b5/22/48 
. ..b4/3/48 
.bl2/20/47 
. .bll/1/47 
..bll/8/47 
. . .b4/3/48 
. .b6/19/48 
. .b4/10/48 
. ..b9/6/47 
. .b7/17/48 
. .b5/22/48 
. .bll/8/47 
. ..b4/3/48 
. .b4/12/47 


. .b5/15/48 
.bl2/20/47 
. .b5/17/47 
.bll/15/47 


COMING 

Adventures  of  Gallant  Bess  'C  (D)  Cameron  Mitchell-Audrey  Long  a3/20/48 

Behind  Locked  Doors  L.  Bremer-R.  Carlson-T.  Henry  a7/10/48 

Big  Cat,  The  *T  Lon  McCallister-Peggy  Ann  Garner  

Born  to  Fight  Scott  Brady-Anabel  Shaw  a6/5/48 

Broken  Journey    (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan.  89  b4/24/48 

Calendar,  The  (C)A  Greta  Gynt-John  McCallum   79...'  b6/5/48 

Hollow  Triumph   Paul  Henreid-Joan  Bennett  a5/15/48 

It  Always  Rains  on  Sundays  G.  Withers-J.  Warner   92    bll/29/47 

Lady  at  Midnight  R.  Denning-F.  Rafferty-J.  Searle  a5/29/48 

Let's  Live  a  Little  Hedy  Lamarr-Robert  Cummings  a6/5/48 

Man  Wanted   ,.Anabel  Shaw-Robert  Lowery  

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Mystic,  The   T.  Bey-C.  O'Donnell-L.  Bari  a5/15/48 

830  Northwest  Stampede  *C  (C)F  J.  Leslie-J.  Craig-J.  Oakie   79... 7/28/48   b7/3/48 

828  Oliver  Twist  (D)F  R.  Newton-A.  Guinness-K.  Walsh  116. .  .7/14/48   b7/3/48 

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  bl/25/47 

Red  Stallion  in  the  Rockies  *C  Red  Stallion- Arthur  Franz  

829  Shed  No  Tears  W.  Ford- J.  Vincent-R.  Scott   70... 7/21/48   a5/29/48 

Strange  Mrs.  Crane,  The  M.  Lord-P.  Watkin-J.  McGuire  

29  Clues   Scott  Brady-Richard  Basehart  a7/10/48 

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  

Westerns  (Current) 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates   55., 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54.. 

857  Prairie  Outlaws   E.  Dean-R.  Ates-J.  Holt   57., 

852  Shadow  Valley  (W)F  E.  Dean-R.  Ates-J.  Holt   58., 

758  Stage  to  Mesa  City  (W)F  Lash  LaRue-Fuzzy  St.  John   52., 

858  Tioga  Kid,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54.. 

004  Tornado  Range  (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt   56.. 

8S5  Westward  Trail,  The  (W)F    E.  Dean-R.  Ates-P.  Planchard   56., 

Westerns  (Coming) 

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-M«ry  Scott  


.1/24/48  . . . .bll/22/47 

.4/10/48   b3/27/48 

.5/12/48   

.11/29/47  ...bl2/13/47 

.11/1/47   bl/31/48 

.6/17/48   b3/20/48 

.2/21/48   2/21/48 

.3/13/48   b3/13/48 


.al2/18/47 


CURRENT 


. .b5/22/48 
. .b3/20/48 
. .b4/24/48 
. ..bl/3/48 
.blO/25/47 


.  July  '48 
.  Apr.  '48 
.  July  '48 
.Nov.  '47 
.  May  '48 


.b4/3/48 


. .blO/4/47 
. .b4/24/48 


FILM  CLASSICS 

Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige   73... May '48 

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61... Apr. '48 

Discovery  (Doc)F     Admiral  Byrd-Members  of  Expedition.  74... Jan. '48 

For  You  I  Die  {D)A  C.  Downs-P.  Langton-M.  Auer   76... Jan. '48 

Furia  (D)A   Isa  Pola-Rosanno  Brazzi   89... Jan. '48 

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell....  

Miraculous  Journey  *C  R.  Calhoun-A.  Long-V.  Grey  

Money  Madness   H.  Beaumont-F.  Raflerty-H.  Warde   73. 

Sofia  *C   Gene  Raymond-Sigrid  Gurie  

Spirit  of  West  Point  (D)F  Glenn  Davis-Felix  Blanchard   77. 

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd   63. 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc) A  Adolph  Hitler-Eva  Braun   62... May '48   b5/22/48 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90...  Jan. '48   bl/17/48 

METRO-GOLDWYN-MAYER  current 

831  A  Date  With  Judy  *T  (C)F  W.  Beery-J.  Powell-E.  Taylor  113.  ,  .July '48  ...,b6/19/48 

818  Alias  a  Gentleman  (C-D)A  W.  Beerv-T.  Drake-D.  Patrick   76... Mar. '48   b2/7/48 

820  B.  F.'s  Daughter   (D)A  B.  Stanwyck-Heflin-C.  Coburn  108.  .  .Apr. '48   b2/21/48 

827  Big  City  (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103. ..  June '48   b3/27/48 

819  Bride  Goes  WiW,  The  (C)F  V.  Johnson-J.  Allyson-B.  Jenkins            97... Mar. '48  ....b2/28/48 

813  Cass  Timberlane  (D)A  Spencer  Tracy-Lana  Turner  1.19. .  Jan. '48   bll/8/47 

829  Easter  Parade  *T(M)F  J.  Garland-F,  Astaire-P.  Lawford  103 ...  July '48  .  .  .  .b5/29/48 

810  Good  News  (M-C)F  *T  June  Allyson-Peter  Lawford   95... Dec. '47   bl2/6/47 

all  Green  Dolphin  Street  (D)F  Lana  Turner-Van  Heflin  141.  .  .Nov. '47  ...blO/18/47 

815  High   Wall    (D)A  R.  Taylor-A.  Totter-H.  Marshall               99... Feb. '48  .  .  .bl2/20/47 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113.  .  .May '48   b4/10/48 

728  Hucksters,  The    (C-D)A  C,  Gable-D.  Kerr-A.  Menjou  US. ..Aug. '47   b6/28/47 

814  If  Winter  Comes  (D)A  ,  W.  Pidgeon-D.  Kerr-A.  Lansbury   97... Jan. '48  bl2/27/47 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy,  104. .  .Dec. '47  . . .  .blO/25/47 

825  Pirate,  The  *T  (M)A  J.  Garland-G.  Kelly-W.  Slezak.  .  102. .  .June '48   b4/3/48 

708  Show-Off,  The  (C)F  R.  Skelton-Marilyn  Maxwell   83... Dec. '47   b8/18/47 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124.  .  .Apr. '48  ....b3/27/48 

821  Summer  Holiday  *T  (C)A  Rooney-De  Haven-Huston-Morgan    92. .  .5/20/48   b3/13/48 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy.,  .  74. .  .Feb, '48   bl/17/48 

808  This  Time  for  Keeps  *T  (M-S)  E.   Williams-L.   Melchior  105. .  .Nov. '47  ...blO/11/47 

W7  Three  Daring  Daughters  *T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115. .  .Mar. '48   b2/14/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


Challenge,  The   20th-Fos 

Checkered  Coat,  The  20th-Fox 

Cheyenne   WB 

Chicken   Every   Sunday  20tii-Fos 

Cleopatra  Arms   WB 

Closeup   EL 

Cobra  Strikes   EL 

Command  Decision   MGU 

Corpse  Came  C.  O.  D.,  The  Col. 

Corridor  of  Mirrors  U-.I 

Counterfeiters,  The   20th- Fox 

Countess  of  Monte  Cristo  U-I 

Cover-Up   UA 

Cowboy  Cavalier   Mono. 

Crack  Up   RKO 

Creeper,  The   20th-Fo» 

Crime  Doctor's  Gamble  Col 

Crimson  Key,  The  20th-Fo» 

Criss-Cross   U-I 

Cry  Wolf   WB 


D 

Daisy  Kenyon   20th-Fox 

Danger  Woman   U-I 

Dangerous  Years   20th-Fox 

Daredevils  of  the  Clouds  Rep. 

Dark  Circle   Para. 

Dark  Delusion   MOM 

Dark   Past   Col. 

Daughter  of  Darkness  Para. 

Dead  Don't  Dream,  The  UA 

Dear  Ruth   Para. 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th- Fox 

Denver  Kid,  The  Rep. 

Design   for   Death  RKO 

Devil  Ship   Col. 

Dick  Tracy's  Dilemma  RKO 

Disaster   Para. 

Discovery   FC 

Docks  of  New  Orleans  Mono. 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dynamite   Para. 


Easter  Parade   MGM 

Easy   to    Wed  MGM 

Embraceable  You   WB 

Emperor    Waltz,    The  Para. 

Enchanted   Valley   EL 

Enchantment  J  RKO 

Escape   20th- Fox 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  Rep. 


FBI   Meets   Scotland   Yard  Col. 

Fabulous  Texan,  The  Rep. 

False  Paradise   UA 

Fame  Is  the  Spur  U-I 

Family   Honeymoon   U-I 

Feudin',  Fussin'  and  A-Fightin' .  .  .  .  U-I 

Fiesta   MGM 

Fighter  Squadron   WB 

Fighting  Back   20th-Fox 

Fighting  Father  Dunne  RKO 

Fighting   Mad   Mono. 

Flame,  The  Rep. 

Flaxy    Martin   WB 

For  the  Love  of  Mary  U-I 

For  You  I  Die  FC 

Fort  Apache   RKO 

Fountainhead,  The   WB 

Four  Faces   West  UA 

French  Leave   Mono. 

Fugitive   RKO 

Fuller  Brush   Man  Col. 

Furia   FC 

Fury  at  Furnace  Creek  20th-Fox 


Gallant   Blade   Col. 

Gallant  Legion,  The  Rep. 

Gangster,  The   Allied 

Gay  Intruders   20th- Fox 

Gay  Ranchero,  The  Rep. 

Gas  House  Kids  Go  West  EL 

Gentleman    From    Nowhere  Col. 

Gentleman's  Agreement   20th-Fox 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway ,  20th-Fox 

Glamour  Girl   Col. 

Golden  Eye,  The  Mono. 

Good   News   MGM 

Good   Sam   RKO 

Good   Time   Girl  U-I 

Great  Expectations     U-I 

Great  Gatsby,  The  Para. 

Green  Dolphin  Street  MGM 

Green  Grass  of  Wyoming  20th-Fox 

Guilt  of  Janet  Ames  Col. 

Guns  of  Hate  RKO 


H 


Half-Past  Midnight   20th-Fox 

Hamlet   U-I 

Hat   Box   Mystery  SG 


SHOWMEN'S     TRADE  REVIEW 


Title 


Company 


Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Hearsay   Col. 

Heartaches   -EL 

Heart  of  Virginia  Rep. 

Heiress,  The   Para. 

Henry  the   Fifth  UA 

Her  Husband's  Affairs  Col. 

Her  Wonderful   Life  Col. 

Here   Comes  Trouble  UA 

High  Barbaree   MGM 

High  Conquest  Mono. 

hign   Tension   Mono. 

High  Wall   MGM 

Hills  of  Home  MGM 

holiday  Camp   U-I 

Hollow  Triumph  -tCL 

Hollywood  Barn  Dance  SG 

Homecoming   MGM 

Homicide  for  Three  Rep. 

Honeymoon   RKO 

Hoppy's  Holiday  UA 

HucKsters,  The   MGM 

Hungry  HUl   U-I 

Hunted,  The   :  Allied 


I 

I   Became  a  Criminal  WB 

I  Cover  Big  Town  Para. 

Idol  of  Paris  WB 

If  I'm  Lucky  20th-Fox 

If  Winter  Comes  MGM 

If  You  Knew  Susie  Kis-O 

I,  Jane  Doe  Kep. 

I  Know  "Where  I'm  Going  U-I 

I   Love   Trouble  Col. 

Indian  Agent   RKO 

Inaian   bcout   UA 

Indian  Summer  RKO 

Inner  Sanctum   FC 

Interference   RKO 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Isn't  It  Romantic?  Para. 

I   Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

It  Had  to  Be  You  Col. 

Ivy   U-I 

I  Walk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes  Mono. 


Jassy   U-I 

Jiggs  &  J/Jaggy  in  Society  Mono. 

Jimmy   Steps  Out  Astor 

Jinx  Money   Mono. 

Joan  of  Arc  RKO 

Joe  Palooka  in  Fighting  Mad ....  Mono. 
Joe  Palooka  in  Winner  Take  All.  .Mono. 

John   Loves   Mary  WB 

Johnny  Belinda   WB 

Judge  Steps  Out,  The  RKO 

Julia  Misbehaves   MGM 

June    Bride   WB 

Jungle  Goddess   SGP 


K 


Key  Largo   WB 

Kidnapped   Mono. 

Killer  McCoy   MGM 

Kilroy  Was  Here  Mono. 

King  of  the  Bandits  Mono. 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kissing  Bandit   MGM 


Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  From  Shanghai.  The  Col. 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Redmen  Col. 

Law  and  Martin  Rome,  The.  .  . 20th-Fox 

Le  Silence  est  D'Or  RKO 

Leave  It  to  the  Irish  20th-Fox 

Let's  Live  a  Little  EL 

Letter  From  an  Unknown  Woman.. U-I 

Let's  Live  Again  20th-Fox 

Lighthouse   EL 

Lightnin'  in  the  Forest  Rep. 

Linda   Be  Good  EL 

Little    Miss    Broadway  Col. 

Little  Women   MGM 

Locker,  The   RKO 

Lone  Wolf  in  London  Col. 

Long  Denial,  The  RKO 

Look   for  the   Silver   Lining  WB 

Loser  Take  All  Col. 

Lost   Moment's,   The  U-I 

Lost  One,  The  Col. 

Louisiana   Mono. 

Love  From  a   Stranger  EL 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish,  The  20th-Fox 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 


COMING 

A  Southern  Yarikee  K.  Skelton-B.  Donlevy-A.  Dahl  Sept. '48  ...a5/29/48 

Act  of  Violence  Van  Hefiin-Robert  Ryan  

Bribe,  The   Taylor-Gardner-Laughton-Hodiak  ..;  

Command  Decision  Gable-Hodiak-Johnson-Pidgeon   

Hills  of  Home  *T:  Lassie-E.  Gwenn-J.  Leigh  aH/15/47 

Julia  Misbehaves   G.  Garson-W.  Pidgeon-C.  Romero  Sept. '48  .,.a5/29/48 

Kissing  Bandit,  The  *T  F.  Sinatra-K.  Grayson  a8/23/4'i 

Little  Women  *T  A-llyson-O'Brien-Taylor-Lawford   

Luckiest  Girl  in  the  World  Barbara  Bel  Geddes-Frances  Rafferty  

Luxury  Liner  *T  G.  Brent-F.  GifEord-J.  Powell  aIl/15/47 

No  Minor  Vices  Dana  Andrews-Lilli  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  

828  On  An  Island  With  You  *T  (M)F  E.  WUliams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding   88  b8/31/47 

830  Search,  The    (D)F  Montgomery  Clift-Aline   MacMahon.  .  .105.  .  .  Aug. '48   b3/27/48 

Stormy  Waters  (D)A  J.  Gabin-M.  Morgan   77  b8/9/47 

Sun  in  the  Morning  '*T  J.  MacDonald-C.  Jarman,  Jr.J-Lassie  

Three  Godfathers  *T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  

Three  Musketeers    '^T  Turner-Kelly-Hefiin-Allyson   ..a5/22/48 

Words  and  Music  *T  J.  Garland-M.  Rooney-T.  Drake  


CURRENT 


MONOGRAM 

4708  Angels'  Alley  (D)F  L.  Gorcey-H.  Hall-B.  Benedict   67. 

4713  Campus  Sleuth  (My)F  F.  Stewart- J.  Preisser-B.  Sherwood  57. 

626  Chinese  Ring,  The  (My)F  R.  Winters- W.  Douglas- V.  Sen  Young...  68. 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters-Victor  Sen  Young   64. 

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75., 

4714  French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan   64. 

4720  Golden  Eye,  The  R.  Winters-M.  Moreland   69. 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)  A  Don  Castle-Elyse  Knox   70. 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67. 

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68. 

4719  Joe  Palooka  in  Winner  Take  All  Joe  Kirkvv'ood,  Jr.-Elyse  Knox  

624  King  of  the  Bandits  G.  Roland-C.  Martin-A.  Greene   66. 

4703  Louisiana  (C-D)F  Jimmie  Davis-Margaret  Lindsay   85. 

4707  Perilous  Waters  (D)A  D.  Castle-A.  Long   64. 

4705  Rocky   (D)F   Roddy  McDowall-"Rags"-E.  Barrier   76. 

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll    60. 

627  Smart  Politics  (M-C)F  F.  Stewart-J.  Preisser-F.  Darro   68. 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71. 

COMING 

Bowery  Comeback  Leo  Gorcey-Huntz  Hall-Frankie  Darro  

High  Tension   Gorcey-Hall-Dell-Parrish   

Kidnapped   Roddy  McDowall -Ferris  Taylor  

4719  Michael  O'Halloran    (D)F  Scotty  Beckett-Allene  Roberts   79. 

4721  Music  Man   Phil   Brito-Freddie  Stewart  

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105. 

4718  Shanghai  Chest,  The  R.  Winters-D.  Best- J.  Alvin   65. 

4801  Sixteen  Fathoms  Deep  (D)F  L.  Chaney-A.  Lake-T.  Chandler  

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. 

Westerns  (Current) 

4762  Cowboy  Cavalier   J.  Wakely-C.  Taylor  

4755  Crossed  Trails   Johnny  Mack  Brown-Raymond  Hatton.  53. 

4756  Frontier  Agent   Johnny  Mack  Brown-Raymond  Hatton.  56. 


.3/21/48   bl/ 31/41 

.4/18/48   b6/5/48 

.12/6/47  ....bl2/27/4'J 

.4/4/48   b5/15/48 

.2/7/48   b2/21/48 

.4/25/48   b5/8/48 

. 8/22/48   

.5/23/48   b5/8/48 

.1/10/48   b2/14/48 

.6/27/48   b5/22/48 

 a6/19/49 

.11/8/47   

.11/1/47   b8/9/47 

.2/14/48   . . . .al2/13/47 

.3/7/48   b5/8/48 

.3/14/48   

.1/3/48   b3/6/48 

.6/13/48   b5/15/48 


.a7/ 10/48 


M.  Brown-R.  Hatton-C.  Mclntyre  57. 

Roland-C.  Martin-A.  Greene  66. 

Wakely-C.  Taylor-V.  Belmont   56. 

Mack  Brown-R.  Hatton-V.  Belmont..  58. 

Wakely-Cannonball  Taylor   53. 


674  Gun  Talk  (W)F  J. 

624  King  of  the  Bandits  (D)F  G. 

4761  Oklahoma  Blues   J. 

4751  Overland  Trail   J. 

4765  Partners  in  the  Sunset  J. 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54. 

686  Song  of  the  Drifter  J.  Wakely-C.  Taylor-M.  Coles   53. 

4752  Triggerman   Johnny  Mack  Brown-Raymond  Hatton.  56. 

Westerns  (Coming) 

4757  Back  Trail  Johnny  Mack  Brown-Raymond  Hatton.  54. 

4753  Fighting  Ranger   /....Johnny  Mack  Brown-Raymond  Hatton  

Sheriff  From  Medicine  Bow  Johnny  Mack  Brown-Raymond  Hatton  

Silver  Trails   Wakely-Taylor-Larson   


.8/8/48   b6/19/48 

 a7/17/48 

.Oct.  '48   b3/13/4ti 

.7/11/48   

.7/25/48   b6/12/48 

 a6/5/48 

.Nov. '48  ....b3/29/47 


.7/4/48   

.4/11/48   

.5/16/48   

.12/20/47   bl/3/4« 


.11/8/47 

.3/28/48 

.1/31/48 

. 5/6/48  . 

.6/6/48 

.1/17/48 

. 6/20/48 


.7/18/48 
.8/15/48 


.blO/18/41 


PARAMOUNT 


CURRENT 


4709  Albuquerque  »C  (WD)F  R.  Scott-B.  Britton-G.  Hayes   89. 

4713  Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'Sullivan..  95. 

4706  Big  Town  After  Dark  (D)A  Philip  Reed-Hillary  Brooke   69. 

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61. 

4720  Emperor  Waltz,  The  *T  (C)F  Bing  Crosby-Joan  Fontaine  103., 

4718  Hatter's  Castle   (D)A  R.  Newton- J.  Mason-D.  Kerr  105. 

4716  Hazard,  (C)F  p.  Goddard-M.  Carey-F.  Clark  100. 

4708  I  Walk  Alone  (D)F  B.  Lancaster-L.  Scott-K.  Douglas   96. 

4712  Mr.  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66. 

4707  Road  to  Rio  (C)F  B.  Crosby-B.  Hope-D.  Lamour  101. 

4710  Saigon   (D)A  A.  Ladd-V.  Lake-D.  Dick   94. 

4714  Sainted  Sisters,  The  (C-D)A  V.  Lake-J.  Caulfield-B.  Fitzgerald   89. 

4717  Shaggy  "'C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71. 

4715  Speed  to  Spare  (D)F   .R.  Arlen-J.  Rogers-R.  Travis   57. 

4725  Unconquered  'T  (b)F  Gary  Cooper-Paulette  Goddard  146. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis  63. 

4613  Welcome  Stranger  (CD)F  Bing  Crosby-Barry  Fitzgerald  107. 

4704  Where  There's  Life  (C)A  B.  Hope-S.  Hasso-W.  Bendix   75. 

COMING 

A  Connecticut  Yankee  *T  (MC)  B.  Crosby-R.  Fleming  

Accused,  The   L.  Young-R.  Cummings-W.  Corey  

4724  A  Foreign  Affair  (C)A  J.  Arthur-M.  Dietrich-J.  Lund  116. 

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready   82. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooks   61. 

Dark  Circle   R.  Mllland-T.  Mitchell-A.  Totter  

Daughter  of  Da-'Kness  (D)A  Anne  Crawford -Maxwell  Reed   PI. 

4806  Disaster   R.  Denning-T.  Marshall-D.  O'FIynn   60. 

4721  Dream   Girl    (C)F  B.  Hutton-M.  Carey-P.  Knowles   85. 

Dynamite   William  Gargan-Leslie  Brooks  

Great  Gatsby,  The  A.  Ladd-B.  Field-B.  Sullivan   

Heiress,  The   De  Havilland-Richardson-Clift -Hopkins  

4802  Isn't  It  Romantic?  Lake-DeWolfe-Knowles-Freeman   

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  E.  G.  Robinson-G.  Russell-J.  Lund  81. 

Now  and  Forever  C.  Rains-M.  Carey-W.  Hendrix  

4807  Paleface,  The   *!!  Bob  Hope-Jane  Russell  83. 

4808  Sealed  Verdict  (D)  Ray  Milland-Florence  Marly  83. 

Special  Agent   W.  Eythe-L.  Elllott-C.  Mathews  

4723  So  Evil  My  Love  (D)A  R.  Milland-A.  Todd-G  Fitzgerald  109. 


.2/20/48   bl'24  4« 

.4/9/48   b2/21  4« 

.12/12/47  ...bll/22/47 

.3/5/48   b2/14/4« 

.7/2/48   b5/8/48 

.6/18/48   b4/17/48 

.5/28/48   b3/20/48 

.1.16/48   bl2/20/47 

.3/26/48   b2/28/48 

.12/25/47  ...bll/22/47 

.3/12/48   b2/7/48 

.4/30/48   b3/13/48 

.6/11/48   b4/17/48 

.5/14/48   b3/13/48 

.4/2/48   b9/27/47 

.6/25/48   b5/8/48 

 b5/3/47 

.11/21/47   . ,  blO/11/47 


  .  .  .  . . .al/31/48 

 a6/ 19/48 

.8/20/48   b6/19/48 

.9/3/48   b6/19/48 

.7/30/48   !■ 

 37/10/48 

 |-i2 

.12/3/48   a6/19/48 

.7/23/48   b5/8/48 

 a6/12/48 

 a6/12/48 


.10/8/48   35/29/48 

 38/16/47 

 b7/17/48 

 35/15/48 

.11/2/48   a3/6/48 

.11/5/48   a3/6/48 

 36/26/48 

.8/6/48   b3/13/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/48 

4801  Sorry,  Wrong  Number  B.  Stanwyck-B.  Lancaster-A.  Richards.  89... 9/24/48   a5/15/48 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman   

4805  Tatlock  Millions   Hendrix-Lund-Fitzgerald-Woolley   11/19/ 48   a6/19/48 

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  MarshaU  a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie   63.. 

751  Best  Years  of  Our  Lives,  The  (D)A  D.  Andrews-M.  Loy-F.  March  172.. 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86.. 

852  Bishop's  Wife,  The  (D)A  C.  Grant-L.  Young-D.  Niven  108.. 

871  Design  for  Death  (Doc)F  Japanese  Cast   48.. 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman   93.. 

870  Fort  Apache   (D)A  J.  Wayne-H.  Fonda-S.  Temple  127.. 

863  Fugitive,  The  (D)A  Henry  Fonda-Dolores  Del  Rio  104.. 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61.. 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90.. 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. . 

893  Melody  Time  *T  (M)F  R.  Rogers-D,  Day-Andrews  Sisters   75. 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120. 

865  Mourning  Becomes  Electra  (D)A  R.  Russell-K.  Paxinou-R.  Massey  173. 

806  Night  Song  (D)A  D.  Andrews-M.  Oberon-E.  Barrymore.  .102. 

810  Out  of  the  Past  (D)A  Robert  Mitchum-Jane  Greer   96. 

867  Pearl,  The    (D)A  Pedro  Armendariz-Maria  Elena  Marques  78. 

821  Race  Street  (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79. 


817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys. 

807  So  Well  Remembered  (D)A  M.  Scott-J.  Mills  

813  Tarzan  and  the  Mermaids  (D)F  Weissmuller-Joyce-Christian  . 

866  Tycoon  'T  (D)F  John  Wayne-Laraine  Day  

812  Western  Heritage  (W)F  Tim  Holt-Nan  Leslie  

808  Wild  Horse  Mesa  (W)F  Tim  Holt-Nan  LesUe  


.  90. 
.  86. 
.  67. 
.128. 
.  61. 
.  61. 


.May  '48 
.Dec.  '47 
.June  '48 
.Nov.  '47 
.Jan.  '48  . 
.  .June  '48 
. .  Mar.  '48 
..Nov.  '47 
. .  June  '48 
.  .Jan.  '48  . 
.  .Mar.  '48 
..7/1/48  .. 
.  .Mar.  '48 
..Nov.  '47 
.  .Nov.  '47 
.  .Nov.  '47 
.  .Feb.  '48 
. .  July  '48 
.  .July  '48  , 
.  .Nov.  '47 
. .  May  '48 
.  .Dec.  '47 
. .  Jan.  '48 
.  .Nov.  '47 


 b4/3/48 

. .bll/23/46 
,...b4/ 10/48 
, ..bll/22/47 

 b2/7/48 

. . . .b4/10/48 
....b3/13/48 
,  ...bll/8/47 
. ...b5/22/48 

 b2/7/48 

,  ...b3/13/48 
. . . .b5/22/48 

 b3/6/48 

... bll/22/47 
,..bll/15/47 
... bll/22/47 
, ...b2/14/48 

 b5/15/48 

. . . .b5/15/48 
. ...bll/1/47 

 b4/3/48 

.  ...bl2/6/47 
. . . .bl/31/48 
. . .bll/22/47 


COMING 


A  Song  Is  Born  *T  (M)  D.  Kaye-V.  Mayo-B.  Goodman  Oct. '48   a3/20/48 

Baltimore  Ecapade   R.  Young-S.  Temple-J.  Agar  

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

Bodyguard   Lawrence  Tlerney-Priscilla  Lane  a7.  3'48 

Boy  With  Green  Hair  'T  O'Brien-Ryan-Hale-Stockwell   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin -R.  Powers  

Enchantment   David   Niven-Teresa   Wright  Nov.  '48   a7/3/48 

Every  Girl  Should  Be  Married  C.  Grant-F.  Tone-D.  Lynn  

Good  Sam  (C)  Gary  Cooper-Ann  Sheridan  Sept. '48   a2/14/48 

Indian  Agent   T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Tufts-Scott   

Joan  of  Arc  *T  (D)  I.  Bergman-J.  Ferrer-J.  Emery  al/3/48 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien   89  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson- Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   ,  Tim  Holt-Richard  Martin  

Rachel  and  the  Stranger  (D)   L.  Young-W.  Holden-R.  Mitchum  Nov.  48   al2/27/47 

Roughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Set-Up,  The   Robert  Ryan   

Station  West  (D)  D.  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan  and  the  Arrow  of  Death  L.  Barker-E.  Ankers-B.  Joyce  

The  Judge  Steps  Out  (D)  A.  Knox-A.  Southern-G.  Tobias  a7/5/47 

820  Twisted  Road,  The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva...  95. .  .Sept. '48  ....b6/26/48 

Variety  Time   Paar-Carle-Errol-Kennedy   

872  Velvet  Touch,  The   (D)  Russell-Genn-Trevor-Greenstreet   Aug. '48   a2/14/48 

Weep  No  More  Cotten-Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  Driscoll-A.  Kennedy  a5/15/48 


REPUBLIC  CURRENT 

728  Bill  and  Coo  'U  (N)F  George  Burton's  Birds   61. 

703  Campus  Honeymoon  (MC)t'  Wilde  Twins-R.  Crane-A.  Mara   61. 

732  Eyes  of  Texas  *U  Rogers-Roberts-Sons  of  Pioneers   70. 

624  Fabulous  Texan,  The  (W)F  W.  Elliott-J.  CarroU-C.  McLeod   95. 

628  Flame,  The  (D)A  J.  Carroll-V.  Ralston-R.  Paige   97. 

644  Gay  Ranchero  'U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72. 

707  Heart  of  Virginia  (D)F  Janet  Martin-Robert  Lowery    60. 

710  I,  Jane  Doe  (D)F  R.  Hussey-J.  Carroll-V.  Ralston  85. 

705  Inside  Story.  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger...  87. 

709  King  of  the  Gamblers  (D)A  Janet    Martin-William  Wright   60. 

706  Lightnin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray   64. 

714  Moonrise   D.  Clark-G.  Russell-E.  Barrymore   90. 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  CarroU-C.  McLeod   88. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

'02  Slippy  McGee    (D)A  D.  Barry-D.  Evans-T.  Brown   65. 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps   60. 

731  Under  California  Stars  *U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70. 

COMING 

Angel  In  Exile  Carroll-Mara-Gomez-Bedoya  

Daredevils  of  the  Clouds  Robert  Livingston-Mae  Clark  60. 

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett   

715  Gallant  Legion,  The  (W)F  W.  Elllott-J.  Schildkraut-A.  Booth   88... 7/25/48   b5/29/48 

Homicide  for  Three  W.  Douglas-A.  Young-F.  Withers  a7/17/48 

Macbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell  a8/23/48 

Nighttime  in  Nevada  '*U  R.  Rogers-A.  Mara-A.  Devine  a7/10/48 

Out  of  the  Storm  Jimmy  Lydon-Lois  Collier  8/9/48   

Plunderers,  The  *Lr  R.  Cameron-I.  Massey-A.  Booth  

Red  Pony,  The  *T  (D)  M.  Loy-R.  Mitchum-L.  Calhern  alO/25/47 

Sons  of  Adventure  Russel  Hayden-Lynne  Roberts  8/27/48   

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns  Current) 

(W)F  Allan  Lane-Bob  Steele   59. ..  12/ 15/47  ...bl2/13/47 

.4/15/48   b5/8/48 

.4/1/48   b5/8/48 


..3/28/48  ....bl2/27/47 

..2/1/48   bl/31/48 

..7/15/48   a7/10/48 

..11/9/47   bll/8/47 

..11/24/47  ....bl/10/48 

..1/10/48   bl/31/48 

..4/25/48   b5/8/48 

..5/25/48   b5/ 15/48 

..3/14/48   b3/27/48 

..5/10/48  ...... b6/5/48 

..3/25/48   b4/24/i8 

..2/23/48   b3/13/48 

..1/1/48   bl/17/48 

..7/11/48   a5/8/48 

..4/25/48   al/17/48 

..5/31/48   b6/5/48 

..1/15/48   bl/24/48 

..6/28/48   b7/17/48 

..5/1/48   b5/15/48 


 a7/17/48 

8/10/48   a5/22/48 


752  Bandits  of  Dark  Canyon 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack   60. 

654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth   63. 

755  Carson  City  Raiders  (WjF  A.  Lane-E.  Waller-B.  Jons   60. 

753  Oklahoma  Badlands   (W)F  A.  "Rocky"  Lane-Black  Jack   59, 

656  Timber  Trail  *U  (W)F  M.  Hale-L.  Roberts-J.  Burke   67. 

652  Under  Colorado  Skies  'U  Monte  Hale-Adrian  Booth   65. 

Westerns  (Coming) 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  Trail  *U  R.  Rogers-A.  Devine-F.  Willing  

756  Marshal  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller. 

Son  of  God's  Country  Monte  Hale   


.5/13/48   b5/29/48 

.2/22/48   b4/24/48 

,.6/15/48  ....b7/10/48 
.12/15/47  ...bl2/27/47 


60. . .7/25/48 


SHOWMEN'S     TRADE  REVIEW 


Title 


Company 


M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic   Bow   U-I 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  of  Evil  UA 

Man  From  Colorado,  The  Col. 

Man   From  Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   EL 

Mark  of  the  Lash  SGP 

Martin   Rome   ZOth-Pox 

Mary   Lou   Col 

Mating  of  Millie  Col. 

Meet  Me  at  Dawn  20th- Fox 

Melody  Time   RKO 

Mexican    Hayride   U-I 

Michael    O'Halloran   Mono. 

Mickey   EL 

Million  Dollar  Weekend  EL 

Mine  Own   Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  on  34th  St  20th- Fox 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid  U-I 

Mr.  Reckless   Para. 

Money  Madness   FC 

Moonrise   Rep. 

Moss  Rose   20tb-Fox 

Mourning  Becomes  Electra  RKO 

Music  Man   Mono. 

My  Brother  Jonathan  Mono. 

My   Dear    Secretary  UA 

My  Dog  Rusty  Col. 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in   Mexico  ...RKO 

My   Girl   Tisa  WB 

My  Wild  Irish  Rose  WB 

Mystic,   The   EL 

N 

Naked  City   U-I 

Nicholas   Nickelby   U-I 

Night   Beat   WB 

Night  Has  a  Thousand  Eyes  Para. 

Night  Song   RKO 

Night  Unto  Night  WB 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Outpost   Rep. 

Northwest  Stampede   JEL 

Now   and   Forever  Para. 

Numbers  Racket,  The  MGM 

0 

Odd  Man  Out  U-I 

O'Flynn,  The   U-I 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One   Last   Fling  WB 

One  Sunday  Afternoon  ...WB 

One  Touch  of  Venus  U-I 

Open  Secret  EL 

Other  Love   UA 

Out  of  the  Past  RKO 

Out  of  the  Storm  Rep. 

Outlaw   Valley   RKO 

Outpost  in  Morocco  UA 

P 

Paleface   Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Perilous  Waters   Mono. 

Perils  of   Pauline  Para. 

Philo  Vance   Returns  EL 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   MGM 

Pirates  of  Monterey  U-I 

Pitfall,  The   UA 

Plunderers,  The   Rep. 

Police  Reporter   SGP 

Port  Said   Col. 

Portrait   of    Jennie  SRO 

Prairie,    The   ..SG 

Prince  of  Thieves  Col 

R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   Col. 

Raw   Deal   EL 

Red   Pony,   The  Rep. 

Red  River   UA 

Red  Stallion  in  the  Rockies  EL 

Relentless   Col. 

Return  of  October  Col. 

Return  of  Rin  Tin  Tin  EL 

Return  of  the  Whistler  Col. 

Return   of  Wildfire  SGP 

Riff-Raff   RKO 

River  Lady   ^.  .  U-I 

Road   House   20th-Fox 

Road  to   Rio  Para. 

Road  to  the  Big  House  SG 

Robin  Hood  of  Texas  Rep. 

Rocky   Mono. 


SHOWMEN'S     TRADE  REVIEW 


Title  Company 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Roosevelt  Story,  The  UA 

Rope   WB 

Rose  of  Santa  Rose  Colo. 

Rose  of  the  Rio  Grande  Mono. 

Roses  Are  Red  20th-Fox 

Roughshod   RKO 

Rupert   of   Hentzau  SRO 

Rusty  Leads  the  Way  Col. 

Rusty  Saves  a  Life  Col. 

Ruthless   EL 

s 

Saddle  Pals   Rep. 

Saigon   ..Para. 

Sainted   Sisters   Para. 

Sand   20th-Fo.t 

Saxon  Charm,  The  U-I 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Lite  of  Walter  Mitty  RKO 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Set-Up,   The   RKO 

Seven  Keys  to   Baldpate  RKO 

Shaggy  Para. 

Shanghai    Chest,    The  Mono. 

Shed   No  Tears  EL 

Show-Off   MGM 

Silent   Conflict   UA 

Silver  River   WB 

Sinister  Journey   UA 

Sign  of  the  Ram,  The  Col. 

Sitting  Pretty   20th-Fox 

Sixteen  Fathoms   Deep  Mono. 

Sleep,    My   Love  UA 

Slightly  French   ,  Col. 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Allied 

Smugglers,  The   EL 

Smugglers  Cove   Mono. 

Snake  Pit,  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   FC 

Son  of  Rusty  Col. 

Song   of    Idaho  Col. 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.   Louis  WB 

So  Well  Remembered  RKO 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spirit  of  West  Point  FC 

Spiritualist,  The   EL 

Sport  of  Kings  Col. 

Springtime  in  the  Sierras  Rep. 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   RKO 

Step-Child   EL 

Stork  Bites  Man  UA 

Strange  Gamble   UA 

Strawberry    Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Street  With  No  Name  20th-Fox 

Streets  of  Laredo  Para. 

Strike   It   Rich  AA 

Summer  Holiday   MGM 

Sun  in  the  Morning  MGM 

Sweetheart  of  the  Blues  Col. 

Sword  of  the  Avenger  EL 

Swordsman   Col. 


T 

Take  My  Life  EL 

Tap    Roots   U-I 

Tarzan  and  the  Arrow  of  Death.  .  .RKO 

Tarzan  and  the  Mermaids   RKO 

Tatlock  Millions,  The  Para. 

Tawny  Pipit,  The  U-I 

Temptation  Harbour   Mono. 

Tender  Is  the  Night  SRO 

Tender  Years,  The  20th-Fox 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That   Wonderful   Urge  20th-Fox 

That's  My  Gal  Rep. 

That's  My  Man  Kep. 

The  Argyle  Secrets  FC 

The   Fan   20thFox 

The    Inside    Story  Rep. 

The  Kissing  Round-Up  Col. 

The  Open  Secret  EL 

The  Window   RKO 

Thirteen  Lead  Soldiers  20th-Fox 

This   Happy   Breed  U-I 

This  Time  for  Keeps  MGM 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The.... MGM 

Three    Godfathers   MGM 

Three   Musketeers   MGM 

Three    Wives   20th-Fox 

Thunderbolt   Mono. 

Thunder  in  the   Valley  20th-Fox 

Thunderhoof    Col. 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trail  of  the   Mounties  SG 


SCREEN  GUILD  PRODUCTIONS 


CURRENT 

Hayward-J.    Fontaine  108. 

E.  Brown-B.  Roberts  '72. 

Reeves-L.  Leeds- Armida  

Menjou-D.  Costello  ,.  89. 

.  Boyd-R.  Hayden   79. 


S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

4802  Jungle   Goddess   G. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W 

Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewai  l  

X-3  Miracle  in  Harlem  Stepin  Fetchit   71 

S-8  Miss  Annie  Rooney  S.  Temple-W.  Gargan  88 

4615  Police  Reporter   Wade-MacDonald-Blackley-Barnett  ....  70 

4705  Prairie,  The  (D)  L.    Aubert-A.    Baxter   76 

4801  Return  of  Wildfire   R 

4706  Road  to  the  Big  House,  The  (D)A  J. 

S-3  Runaway  Daughter   B 

S-6  That's  My  Boy  '.  J. 

4708  Trail  of  the  Mounties  K. 

4707  Where  the  North  Begins  (D)F  R 


..8/24/48   1938 

.9/10/48   1938 

.8/13/48   

.7/16/48    ,  1939 

.6/4/48   1939 


,  Arlen-P.Morison-M.  B.  Hughes. 

bnelion-A.  Doran-G.  Williams.. 
,  Stanwyck-R.  Young  

Durante-R.  Tauber  

Hay uen-Jenniler  Holt  


.6/11/48   

....9/24/48   

.5/17/47   

.5/21/48   al2/27/47 


72. 

.12  27/47 

DU/  1/  t 

71. 

.7/23/48 

81. 

.9/10/48 

 1932 

42. 

.2/21/48 

40. 

.12/13/48  . 

. .b4/17/4« 

SELZNICK  RELEASING  ORGANIZATION  current 

Duel  in  the  Sun  *T  (WD)A  J.  Jones-G.  Peck-J.  Gotten  138. 

Mr.  Blandings  Builds  His  Dream  House  (C)F.C.  Grant-M.  Loy-M.  Douglas   94. 

Paradine  Case,  The  (D)A  'i.  Peck-A.  Todd-C.  Laughton-Valli  132. 

COMING 

Portrait  of  Jennie  (D)  J.  Jones-J.  Cotten-E.  Barrymore  

20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  Wild.mg-D.  Wynyard...  96. 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110. 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63. 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111. 

801  Captain  from  Castile  (D)F  *T  T.  Power-J.  Peters-C.  Romero  140. 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68. 

825  Checkered  Coat,  The   T.  Conway-N.  Nash-H.  Hatfield   67. 

819  Counterfeiters,  The  (My)  A  John  Sutton-Doris  Merrick   74. 

731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda   98. 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd   61. 

821  Deep  Waters    (D)F  D.  Andrews-J.  Peters-C.  Romero   85. 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray   88. 

806  Gentleman's  Agreement    (D)F  G.  Peck-D.  McGuire-J.  Garfield  118. 

827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89. 

818  Green  Grass  of  Wyoming  '*T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur   89. 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer   69. 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc   87. 

813  Let's  Live  Again  (D)F  J.  Emery- J.  Millican-T.  Holmes   68. 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  Holloway-B.  Campbell   89. 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102. 

823  Street  With  No  Name,  The  (Doc)A  M.  Stevens-R.  Widmark-L.  Nolan   91. 

734  Roses  Are  Red  (My)A  Don  Castle-Peggy  Knudsen   67. 

811  Scudda  Hoo,  Scudda  Hay  *T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95. 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb   84. 

814  Thirteen  Lead  Soldiers  {My)F  Tom  Conway-Maria  Palmer   66. 

720  Thunder  in  the  Valley  *T  (D)F  P.  A.  Garner-L.  McCallister-E.  Gwenn..]03. 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91. 


.4/17/47   bl/4/47 

 b3/27/48 

.Jan. '48   bl/3/48 


all/1 '47 


.Mar. '48  ...bll/29/47 

.May '48   b2/28/48 

.May '48   b4/ 10/48 

.Feb. '48   bl/24/4« 

.Jan.   '48  bll/29/47 

.Mar. '48   b2/28/48 

.July '48   

.June '48   b6/5/48 

.Dec. '47  ...bll/29/47 

.Feb. '48  ...bl2/20/47 

.July '48   b7/3/48 

.May '48   b4/10/48 

.Mar. '48  ...bll/ 15/47 

.June '48   b5/22/48 

.June '48   b4/24/48 

.Mar. '48   b3/6/4b 

.May '48   b5/8/48 

.Apr. '48   b3/6/4« 

.Apr. '48   b3/20/48 

.July '48  ,...bl2/6/47 

.July '48   bC/26/48 

.Dec. '47   bll/8/4'i 

.Apr. '48   b3/6/« 

.  Apr.  '48   b2/28/48 

.Apr. '48   b6/5/48 

.Nov.  '47   b6/7/47 

Feb. '48  ....bl/24/48 

COMING 

A  Man  About  the  House  M.  Johnson-D.  Gray-K.  Moore   94  b6/28/47 

Apartment  for  Peggy  'T  J.  Crain-W.  Holden-E.  Gwenn  a5/l/48 

Big  Dan  C.  Russell-V.  Christine-G.  Gray-Flame  a6/5/48 

Bungalow   Tom  Conway-Margaret  Hamilton  

Chicken  Every  Sunday  D,  Da-iley-A.  Young-C.  Holm  a7/17/48 

Creeper,  The   J.  Baragrey-O.  Stevens-E.  Ciannelli  

822  Escape  (D)A   Rex  Harrison-Peggy  Cummins   77  

828  Fighting  Back   Paul  Langton-Gary  Gray   61... Aug. '48   

Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68  b6/19/48 

Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway  a5/15/48 

Martin  Rome   Victor  Mature-Richard  Conte  a5/8/48 

Miss  Mink  of  1949   .Jimmy  Lydon-Lois  Collier-Richard  Lane  ./  

Road  House   Lupino-Wilde-Holm-Widmark  a6  5/48 

Sand   M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens    alO/11/47 

836  That  Lady  in  Ermine  *T  (M)A  B.  Grable-D.  Fairbanks,  Jr   89. ..Aug.  '48   b7/17/48 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

The  Fan   Crain-Sanders-Carroll-Greene   

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/24'4>' 

Three  Wives   Darnell-Crane-Lynn-Sothern   a7/17/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson   J.  Lydon-P.  Edwards-C.  Russell  a7/17/48 

Unfaithfully  Yours   R.  Harrison-L.  Darnell-R.  Vallee  108  a5/29/4R 

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   Ill .  .  .  Aug. '48   b7/10/48 

West  of  Tomorrow  C.  Miller-A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  '*T  Grable-Dailey-Oakie-Havoc   a5/29/48 

While  I  Live   (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

829  Winner  s  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75... Aug. '48   b6/19/48 

Yellow   Sky   *T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 


UNITED  ARTISTS  current 

Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton  120. 

Body  and  Soul  (D)A  John  Garfield-Lilli  Palmer  105. 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford   90. 

Henry  the  Fifth  (D)F  '*T  L.  Olivier-R.  Asherson  134. 

Here  Comes  Trouble        (C)F  B.  Tracey-J.  Sawyer-E.  Parnell  

Intrigue  (D)A   G.  Raft-J.  Havoc-H.  Carter  

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen  

Kings  of  the  Olympics  (Pt.  1)  (Doc.)  F  Bill  Slater— Narrator  

Man  of  Evil  (D)A  J.  Mason-P.  Calvert-A.  Stephens  

On  Our  Merry  Way  B.  Meredith -P.  Goddard-F.  MacMurry 

Roosevelt  Story,  The  F  K.  Lvnch-E.  Begley-C.  Lee  

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks  

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert  

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney. . . 

WTio  Killed  'Doc'  Robbin?  *C  (OF  V.  Grey-D.  Castle-G.  Zucco   51 

COMING 

An  Innocent  Affair   Fred  MacMurray-Madeleine  Carroll  

Angry  God,  The  \licia  Parla-Casimiro  Ortega  

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont  

Blondes    Up   Marx  Bros.-Massey-Vera-Ellen-Hutton. . .  . 

Borrowed  Trouble  William  Boyd- Andy  Clyde  

Cover-Up   William  Bendix-Dennis  O'Keefe  

Dead  Don't  Dream,  The  (W)  W.  Boyd-A.  Clyde  

False  Paradise   Wm.  Boyd-Andy  Clyde  

Girl  from  Manhattan,  The  Montgomery-Lamour-Laughton   

Indian  Scout   George  Montgomery-Ellen  Drew  


50 

88. 
110. 

65. 

90. 
107. 

76. 

61. 

97. 

80. 
109. 


.  Mar.  '48   b2/21/4« 

..Nov. '47  ....b8/16/47 

..5/15/48   b5/15/48 

 b4/27/48 

..4/9/48   b4/17/48 

..Dec. '47  ...bl2/27/47 

..4/9/48   

..Apr. '48  ....bl/24/48 

.  .Jan.  '48   b2/7/48 

..Feb. '48   b2/7/48 

..Nov. '47   b7/5/47 

..Apr. '48  ....b4/17/48 

. .  Jan.  '48   bl/17/48 

.  .  May  '48    ....  b5/15/48 

..5/27/48   b5/29/48 

..Apr. '48   b5/8/48 


89  b2/22/4 


Lucky  Stiff   D.  Lamour-B.  Donlevy-C.  Trevor. 

Mad  Wednesday  (D)F  H.  Lloyd-R.  Washburn- J.  Conlin. . . 

My  Dear  Secretary  L.  Day-K.  Douglas-K.  Wjnn  

outpost  in  Morocco  George  Raft-Alcim  TamirofE  

Pitfall,   The  Powell-Wyatt-Scott-Burr   a6/12/48 

Red  River  (WD)F   J.  Wayne-M.  Clift-W.  Brennan  125 ... 8/26/48   b7/17/48 

minister  Journey   Wm.  Boyd- Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Texas,  Brooklyn,  and  Heaven  (CD) A  G.  Madison-D.  Lynn-J.  Dunn   76... 8/11/48   b7/17/48 

Vendetta    (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle   (D)A  Conrad  Nagel    77... 7/24/48   b5/29/48 


UNIVERSAL-INTERNATIONAL  CURRENT 

664  Abbott  &  Costello  Meet  Frankenstein  (C)F. Abbott-Costello-Chaney-Lugosi    83... July 

650  A  Double  Life  (DjA  R.  Colman-S.  Hasso-E.  O'Brien  iU4...Mar. 

657  All  My  Sons  (D)A  Edward  G.  Robinson-Burt  Lancaster...  94... May 

856  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90..  .May 

634  A  Woman's  Vengeance  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91... July 

653  Black  Bart  '*T(W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8C...Apr. 

629  Black  Narcissus  '*T  (D)F  Deborah  Kerr-David  Farrar   91... Dec. 

662  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93... Jan. 

655  Casbah  (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94... Apr. 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94... May 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira    80... June 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78.  .  .July 

654  Jassy  *T   (D)A  '  M.  Lockwood-P.  Roc-D.  Price   96... Mar. 

659  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan   90... June 

666  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80.. .July 

651  Naked  City,  The  (D)A  B.  Fitzgerald-H.  DufE-D.  Hart   96... Mar. 

632  Pirates  of  Monterey  *T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77... Dec. 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78... June 

627  Secret  Beyond  the  Door  (D)A  J.  Bennett-M.  Redgrave-A.  Revere   98V2.Feb. 

633  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83... Jan.  ' 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June 


'48   b7/3/48 

'48   bl/3/48 

'48  ....b2/21/48 

'48   b3/13/48 

'48  ...bl2/20/47 

'48  bl2/6/47 

'48  ....bl/31/48 

'47   b5/3/47 

'48  b9/6/47 

'48   b3/6/48 

'48   b6/7/48 

'48  ...bll/29/47 
'48 
■48 
'48 
'48 
■48 
'47 


..b8/23/47 
. .b4/10/48 
. .b6/19/48 
. .bl/24/48 
.bll/15/47 

48   b5/8/48 

'48   bl/10/48 

'48  bl2/13/47 

'48  ....b5/29/48 


COMING 

A  Lady  Surrenders  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

An  Act  of  Murder  F.  March-E.  O'Brien-F.  Eldridge  

Black  Velvet   A.  Blyth-G.  Brent-H.  Duff  ,  

Blanche  Fury  (D)A  *T  V.  Hobson-S.  Granger   95  b3/20/48 

«7  Brothers,  The  (D)A  Patricia  Roc-WiU  Fyffe   98  b5/24/47 

635  Bush  Christmas   (D)F  C.  Rafferty-J.  Fernside   76... Dec.  '48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross   B.  Lancaster-Y.  DeCarlo-D.  Duryea  

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert-F.  MacMurray-H.  McDaniel  

For  the  Love  of  Mary  Durbin-O'Brien-Taylor-Lynn   

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price   92  b5/28/48 

Hamlet   (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

679  Holiday  Camp   Flora  Robson-Jack  Wamer-D.  Price  May  '48   

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Larceny   J.  Payne- J.  Caulfield-D.  Duryea  a6/19/48 

Magic  Bow,  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride   Abbott  &  Costello  7/17/47 

Mr.  Peabody  and  the  Mermaid  (C)A  W.  Powell-A.  Blyth-I.  Hervey   89  b7/10/4B 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks-H.  Carter-R.  Greene  

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

One  Touch  of  Venus  R.  Walker-A.  Gardner-D.  Haymes  a5/29/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Saxon  Charm,  The  R.  Montgomery-S.  Hayward-J.  Payne  

Snowbound   R.  Newton-D.  Price   86  

Tap  Roots  ""T  (D)F  V.  Heflin-S.  Hayward-B.  Karloflf  109  b6/26/48 

H80  Tawny  Pipit,  The  (D)A  Bernard  Miles-Rosamund  John   81  b9/6/47 

Unafraid,  The   J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/13/47 

You  Gotta  Stay  Happy  J.  Fontaine-J.  Stewart -E.  Albert  


1/10/48  ....bl2/20/47 

3/27/48   b3/13/48 

6/26/48   b5/29/48 

3/6/48   b7/12/47 

2/7/48   bl/24/48 

12/27/47  ...bl2/13/47 

7/3/48   b6/12/48 

5/29/48   b5/8/48 

4/10/48   b4/3/48 

1/24/48   bl/10/48 

2/21/48   bl2/27/47 

6/12/48   b5/22/48 

4/24/48   b4/10/48 

5/15/48   b4/24/48 


WARNER  BROS.  CURRENT 

713  Always  Together  (C)F  R.  Hutton-J.  Reynolds   78 

719  April  Showers  (C)F  J.  Carson-A.  Sothem-R.  Alda   95 

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae   80 

/17  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard   78 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamlron. .  95 

711  My  Wild  Irish  Rose  'T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101 

728  Romance  on  the  High  Seas  *T  (M)F  J.  Carson-J.  Paige-D.  DeFore   99 

725  Silver  River  (W)A  Errol  Flynn-Ann  Sheridan  107 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen  101 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  103 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77 

/21  Winter  Meeting  (D)A  B.  Davis-J.  Davis-J.  Paige  100 

724  Woman  in  White,  The  (My)  A  A.  Smith-E.  Parker-S.  Greenstreet  109 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)....a.  Smith-R.  Douglas   alO/11/47 

732  Embraceable  You   Dane  Clark-Geraldine  Brooks   80... 8/21/48 

Fighter  Squadron  *T  Edmond  O'Brien-Robert  Stack  

Flaxy  Martm  z.  Scott-V.  Mayo-D.  Kennedy  a7/3/48 

Fountamhead,  The  Gary  Cooper-Patricia  Neal-Kent  Smith  

Girl  from  Jones  Beach  r.  Reagan-V.  Mayo-D.  Clark  

Idol  of  Pans  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris    a5/l/48 

Johnny  Belmda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  a2/28/48 

^""^t'^'^"^^  i't^Va ^-  Davis-R.  Montgomery-B.  Lyon    a7/10/48 

731  Key  Largo    (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101.  .  .7/31/48   b7/10/48 

Kiss  in  the  Dark  jane  Wyman-David  Niven  ".  

702  Life  With  Father   (C)F  W.  Powell-I.  Dunne-E.  Taylor  118. .  .8/14/48  b8/i6/47 

Look  for  the  Silver  Lining  *T  j.  Haver-R.  Bolger-G.  MacRae   a7/3/48 

My  Dream  Is  Yours  '►T  Carson-Day-Bowman- Arden   a6/26/48 

Night  Beat   r  Douglas-H.  Westcott-R.  Alda  

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott-J.  Backus   .  a5/22/48 

One  Sunday  Afternoon  *T  Dennis  Morgan-Janis  Paige  a5/22/48 

Rope  *T   Stewart-Chandler-Hardwicke   a6/26/48 

Smart  Girls  Don't  Talk  v.  Mayo-B.  Bennett-R.  Hutton  a5/15/48 

South  of  St.  Louis  *T  J.  McCrea-A.  Smith-Z.  Scott  

801  Two  Guys  from  Texas  *T  j.  Carson-D.  Morgan-D.  Malone   86... 9/4/48   

Under  Capricorn  *T  Ingrid  Bergman-J.  Cotten-M.  Wilding  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/47 

Younger  Brothers,  The  •T.....  w.  Morris-J.  Paise-B.  Bennett   . 


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

Train  to  Alcatraz  Rep. 

Trapped  by  Boston  Blackie  Col 

Treasure  of  Sierra  Madre  WB 

Trespasser,  The  Rep. 

Triple   Threat   Col. 

Trouble   Preferred   20th-Fo* 

Trouble  With  Women  Para. 

29    Clues   EL 

Tucson   20th-Fo3t 

Tulsa   EL 

Twisted  Road,  The  RKO 

Two  Blondes  and  a  Redhead  Col, 

Two  Guys  from  Texas  WB 

Tycoon   RKO 

u 

Unafraid,  The   U-» 

Unconquered   Para 

Under    California   Stars  Rer 

Under  Capricorn   WB 

Under  the  Tonto  Rim..;  RKO 

Undercover   Man   Col. 

Unfaithfully  Yours  20th-Fox 

Unknown  Island   FC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-1 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Verdict  WB 

Vicious  Circle,  The   UA 

Violence   Mono 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  Hills   Col. 

Wallflower   WB 

Walls  of  Jericho  20th-Fox 

Waterfront  at  Midnight  Para. 

Web,  The  Uniy. 

Web  of  Danger  Rep. 

Weep  No  More  RKO 

Welcome  Stranger   Para. 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

Where  the  North  Begins  SO 

Where  There's  Life  Para. 

Whiplash   WB 

Whispering  City   EL 

Whispering  Smith   Para. 

Who  Killed  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Winner's  Circle,  The  20th- Fox 

Winter  Meeting   WB 

Woman  from  Tangiers  Col 

Woman  in  the  Hall,  The  Brit. 

Woman  in  White  .WB 

Woman  on  the  Beach  RKO 

Women  in  the  Night  FC 

Words  of  Music  MGII 

Wreck  of  the  Hesperus  Col 

Y 

Years  Between   U-1 

Yellow  Sky   2ath-Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Fox 

Younger  Brothers,  The  WB 


MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  and 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed,  in 
parentheses,  by  name  of  country  of 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

A  FRIEND  WILL  COME  TONIGHT 
(Lopert)  Michel  Simon,  Madeleine 
Sononge.  92.  b7/17/48. 

ALL'S  WELL  (U.  S.-Independent) 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Discina 
Int'l)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Faust 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) . 
H.  Vidal-F.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer).  L.  Movin-T.  Roose.  100. 

b5/l/48 

DIE  FLEDERMAUS  (Germany- Art- 
kino)   M.  Harrell-J.  Heesters.  98. 

b3/30/48 

FANNY  (France-Siritsky)  Raimu-P. 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Siritsky) 
Non-pro.  cast.  90.  b3/6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louis-Mills 
Bros.  70.  b2/28/48 

(Continued  on  Next  Page) 


MISCELLANEOUS 
FEATURES 


FIRST  OPERA  FILM  FESTIVAL. 
(Italy-Classic).  T.  Gobbi-P.  Mal- 
carini.  95.  b5/29/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

IDIOT,  THE  (France-European 
Copyrights)  G.  Phillippe-E.  Feuil- 
lere.  92.  b2/14/48 

ILLEGALS,  THE  (U.  S.-Mayer- 
Burstyn)  T.  Torres-Y.  Mikalo- 
wltch.   75.  b7/10/48 

JANS  MONSON  IN  AMERICA 
(Sweden-Scandia).  E.  Persson-S. 
Olin.  103.  b4/17/48 

JENNY  LAM  OUR  ( France- Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Couti- 
nental)  A.  Valli-B.  Gigli.  83. 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l) . 
Raimu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritzky-Int'l) .  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAISAN  (Italy-Mayer-Bur.)  C. 
Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (Franc  e-Distin- 
guished)  O.  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-Gilbert  Gil.  90.  b6/12/48. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (England-  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

STORY  OF  LIFE,  THE  (U.  S.-Cru- 
sades)  J.  Crehan-W.  McKay.  67. 
b7/10/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l)  .  P.  Blanchard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter'l)  J.  Henri-Duval.  80.  b3/13/48 


BRITISH 
PRODUCT 

(U.  S.  Distribution  Not  Set) 


AGAINST  THE  WIND  (Rank).  R. 
Beatty-S.  Signoret.  96.  b3/13/48 

BEWARE  OF  PITY  (Rank).  L. 
Palmer-A.  Lieven.  105.  bll/1/47 

BRIGHTON  ROCK  (Pathe).  R.  At- 
tenborough-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (Rank).  G.  Gynt-D. 
Price.  94.  b3/6/48 

(3HOSTS  OF  BERKELEY  SQUARE, 
THE  (Pathe).  R.  Morley-F.  Ayl- 
mer.  90.  bll/1/47 

HOLIDAY  CAMP  (Rank).  F.  Rob- 
son-D.  Price.  97.  b8/16/47 

LOVES  OF  JOANNA  GODDEN, 
THE  (Rank).  G.  Withers-J.  Ma- 
callum.  85.  b6/21/47 

MARK  OF  CAIN,  THE  (Rank).  E. 
Portman-S.  Gray.  88.  bl/17/48 

MASTER  OF  BANKDAM  (Rank). 
A.  Crawford-D.  Price.  105.  b9/6/47 

MRS.  FITZHERBERT  (Pathe).  P. 
Graves-J.  Howard.  99.  b2/14/48 

VICE  VERSA  (Rank).  R.  Livesey- 
K.  Walsh.  111.  b3/6/48 

WHEN     THE     BOUGH  BREAKS 
(Rank).  P.  Roc-R.  John.  81. 
bl2/27/47 

<VOMAN  IN  THE  HALL  (Rank). 
U  Jeans-J.  Simmons.  90.  bll/15/47  I 


RE-ISSUES  (Nationally  Released) 


Time 
Mins. 


ASTOR  PICTURES 

Aces  Wild   :  Harry  Carey    63. 

Ghost  Town   Harry  Carey    59. 

Li'l  Abner   M.  O'DriscoU-R.  Owen   70. 

Jimmy  Steps  Out  J.  Stewart-P.  Goddard   89. 

Pecos  Kid   Fred  Kohler,  Jr   59 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack   55. 

Wagon  Trail   Harry  Carey    58. 

Wild  Mustang  Harry  Carey    64. 

EAGLE  LION 

848  Seven  Sinners   M.  Dietrich-J.  Wayne   86. 

849  Sutter's  Gold   Edward  Arnold    93. 


Rel. 
Date 


Ort0. 
DaU 


.4/30/48   183V 

.1/1/48   1830 

2/20/48   1840 

.3/25/48   184] 

.4/25 '48   1S39 

.6/1/48   1937 

.5/30/48   1835 

.2/1/48   1885 


.3/27/48   18M 

.3/27  48   1838 


FAVORITE  FILM  CORP. 

Burlesque  on  Carmen  Charlie  Chaplin   

It  Happened  Tomorrow  D.  Powell-L.  Darnell  

Kelly  the  Second  P.  Kelly-M.  Rosenbloom. 

Matinee  Scandal   B.  Aherne-C.  Bennett... 

Merrily  We  Live...  I.  Lupino-F.  Lederer  

Our  Relations   Laurel  &  Hardy  


  55. 

  87. 

  71. 

  84. 

  90. 

  70. 

Topper   C.  Grant-C.  Bennett   96. 

Two  Mugs  From  Brooklyn  W.  Bendix-G.  Bradley   73. 


.Feb.  '48   

.Jan    4«   1844 

.Jan    48   1936 

Jan  '48   1836 

.Jan  •««   1B38 

.  Jan.  '48   18S0 

.Jan   48   1937 

.Jan  'id   1B43 


FILM  CLASSICS 

Border  Wolves   Bob  Baker   

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown. . . 

Challenge,  The   J.  Gardner-M.  Clare. 

Courage  of  the  West  Bob  Baker   


  56. 

  60. 

  78. 

  58. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter.   61. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   '.R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Jungle  Woman   E.  Anchors- J.  C.  Naish  

Last  Stand   Bob  Baker    57. 

Lone  Star  Trail  J.  M.  Brown-Ritter   58. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

Smoking  Guns   Ken  Maynard    63. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  Karloff-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 

METRO-GOLDWYN-MAYER 

3000  Gone  With  The  Wind  'T  V.  Leigh-C.  Gable  222. 

823  Tarzan's  New  Adventure  J.  WeismuUer-M.  O'Sulllvan   70. 

822  Tarzan's  Secret  Treasure  J.  Weismuller-M.  O'Sulllvan   81 . 

MONOGRAM 

4711  Sign  of  the  Wolf  


.M.  Whalen-G.  Bradley. 


.8/15/48   1938 

.3/15/48   1941 

.5/20/48   1939 

.3/15/48   1937 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   1942 

.7/20/48   1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.3/25/48   1944 

.9/15/48   1938 

.2/15/48   1943 

.7/1/48   1935 

.8/15/48   1940 

.4/15/48   

.2/15/48   1934 

.3/1/48   1941 

.7/1/48   1939 

.7/15/48   1934 


.Feb.  '48   1939 

.Api    4H   iU4a 

.Apr    48   1841 


69... 5/2/48   1S41 


.L.  Young-H.  Wilcoxon  126.  .  .June '48   1835 


1212  Ghost  of  Frankenstein  L.  Chaney-E.  Ankers... 

6046  Hellzapoppin   Olsen- Johnson   

917  Little  Tough  Guy  Little  Tough  Guys  

929  Little  Tough  Guys  in  Society  Little  Tough  Guys  

796  Magnificent  Brute   J.  McLaglen-B.  Barnes. 

1344  Mummy's  Ghost   L.  Chaney-R.  Ames  

1246  Mummy's  Tomb   D.  Foran-L.  Chaney  

361  Sea  Spoilers   J.  Wayne-N.  Grey  


PARAMOUNT 

R7-3508  Crusades,  The   

REALART  PICTURES 

5013  Argentine  Nights   Ritz  Bros. -Andrew  Sisters   73. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta    60. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald   98. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson  -61. 

  67. 

  84. 

  83. 

  73. 

  78. 

  65. 

  67. 

  63. 

1266  Sin  Town  C.  Bennett-B.  Crawford   74. 

1295  Son  of  Dracula  L.  Chaney-L.  Allbritton   80. 

924  Storm,  The   C.  Bickford-P.  Foster   78. 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78. 

RKO  RADIO 

892  Bambi  'T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert   (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede  (W)  G.  O'Brien-M.  Reynolds.. 

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  

SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC14  In  Old  Mexico  (W)  W, 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W, 

S-8  Miss  Annie  Rooney  S. 

HC13  Pride  of  the  West  (W)  W, 

HC19  Range  War   W. 

HC18  Renegade  Trail  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC17  Silver  on  the  Sage  (W)  W. 

S-6  That's  My  Boy  J. 


.Mar. 

.Apr. 

.May 

.Apr. 

.Jan 

.Mar. 

.Mar. 

.Mar. 

.Apr. 

.Feb. 

.Feb. 

.Apr. 

.Jan. 

.Jan. 

.Feb. 

.May 


'48 

■48 
'48 
'48 
48 
'48 
-48 
'48 
'48 
'48 
•48 
•48 
'48 
■48 
•48 
'48 


.1840 
.1841 
.1943 
.1941 
.1949 
.1941 
.1938 
.1938 
.1936 
.1944 
.1941 
.1936 
.1843 
.1943 
.1938 
.1937 


70. 
60. 


60. 


60. 


.1843 
.1936 
.1933 
.1933 
.1938 
.1936 
.1938 
.1939 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-G.  Hayes   70. 

Menjou-D.  Costello   89. 

Boyd-R.  Hayden   79. 

Temple-W.  Gargan   88. 

Boyd-G.  Hayes   58. 

Boyd-R.  Hayden   69. 

Boyd-G.  Hayes   60. 

Stanwyck-R.  Young   71. 

Boyd-R.  Hayden   70. 

Boyd-G.  Hayes   71. 

Durante-R.  Tauber   81. 


20TH  CENTURY-FOX 

830  Belle  Starr   R.  Scott-G.  Tierney   87. 

831  Frontier  Marshal   R.  Scott -N.  Kelly   71. 

832  Rose  of  Washington  Square  T.  Power-A.  Faye   86. 

833  Slave  Ship   W.  Baxter-W.  Beery   92. 

WARNER  BROS. 

718  Adventures  of  Robin  Hood  E.  Flynn-O.  DeHavilland  102. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien   82. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts   71. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien   79. 

729  Valley  of  the  Gipnts  W.  Morris-C.  Trevor   7R. 


.6/10/48  1938 

.5/28/48   1836 

2/7/48   1938 

.5/21/48   1939 

.6/3/48   1938 

.6/17/48   1943 

.1/3/48   1938 

.5/7/48   1938 

.4/10/48   1939 

.5/21/48   

.7/2/48   1940 

.3/6/48   1939 

.5/28/48   1933 

.June '48   1941 

.  June  '48   1939 

.July '48   1939 

.July^48   1937 


.3/13/48   1938 

.7/17/48   1940 

.7/17/48   1938 

.5/8/48   1940 

.5/8-48   1938 


1947-48  SHORT  SUBJECT  BOOKING  GUIDE 


Rcl.  No.  Title 


Rel.  Date  Data 


ASTOR  PICTURES 

Jimmy  Fidler's  Personality 

Parade  (20)   12/20 

Boss  Comes  to  Dinner  (10)  4/1 
Makers  of  Destiny  #l(17i/2)  5/1 


6/5 


COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE 

9541  A  Voice  Is  Born  (201/2)  •  ■  1/15    .  .  , 


THREE  STOOGES  COMEDIES 

9401  Brideless  Groom   (I6I/2) .  .  .  9/11 

9402  Sinu  a  Somj  of  Six 

PaTits  (17)   10/30 

9403  All  Gummed  Up  (IS)  12/11 

9404  Shivering  Sherlocks  (17) ...  1/8 

9405  Pardon  IVIy  Clutch  (15) .  .  .  2/26 

9406  Squareheads  of  the  Round 

Table  (IS)    3/4 

9407  F  ddlers  Three    (17)   5/6 

9408  The  Hot  Scots  (17)   7/8 


12/20 
12/20 
6/5 
6/19 

6/5 
6/5 


ASSORTED  &  ALL  STAR  COMEDIES 


9431 

Rollinij  Down  to 

Reno  (I61/2)   

9/4 

9432 

Hectic   Honeymoon  (17).. 

.  9/18 

9421 

Weddinij  Belle  (17)  

10/9 

1/17 

9422 

Should  Husbands 

Marry?  (17)   

11/13 

12/20 

9423 

Silly  Billy  (18)  

1/29 

6/iy 

9424 

Two  Nuts  in  a  Rut  (18) .  . 

.  2/19 

6/12 

9425 

Tall,  Dark  and 

Gruesome  (16)   

4/15 

6/5 

9426 

Crabbin'  in  the  Cabin  (18) 

.  5/13 

6/19 

9427 

Pardon  My  Lamb  Chop  (  ) 

6/10 

7/10 

9433 

Wife  to  Spare  (16)  

11/20 

12/20 

9434 

Wedlock  Deadlock  (16) .  .  . 

12/18 

2/14 

9435 

Radio  Romeo  (I71/2)  

12/25 

9436 

Man  or  Mouse  (18)  

1/15 

6/19 

9437 

Eiijht  Ball  Andy  (I71/2) .  . 

3/11 

6/19 

9438 

Jitter   Bughouse    (17)  .... 

4/29 

6/12. 

9439 

The  Sheepish  Wolf  (I71/2) . 

.  5/27 

6/19 

9440 

Flat  Feat  (I71/2)  

6/24 

12/20 
6/19 


12/20 


COLOR  RHAPSODIES 

9501  Swiss  Tease    (6)   9/11 

9502  Boston  Beany  (6)  12/4 

9503  Flora  (7)    3/18 

COLOR  PHANTASIES 

9701  Kitty  Caddy  (6)  11/6 

9702  Topsy  Turkey   (6I/2)   2/5   

9703  Short  Snorts  on 

Sports   (6I/2)    6/3  7/10 

COLOR  FAVORITES  (Re-Issues) 

9601  Dreams   on    Ice    ( 6I/2 )....  10/30   

9602  Novelty  Shop    (6I/2)  11/20   

9603  Dr.    Bluebird    (8)  12/18   

9604  In  My  Gondola  (71/2)   1/22   

9605  Animal   Cracker  C  reus    (7)  2/19   

9606  Bon   Bon   Parade    (8I/2) ...  4/8   

9607  House  That  Jack  Built  (7)  .  5/6   

9608  The  Untrained  Seal  (71/2).  7/15   


THRILLS  OF  MUSIC 

9951  Boyd  Raeburn  &  Orch.  (11)  9/18 

9952  Claude  Thornhill  & 

Orch.   (11)   10/30 

9953  Lecuona  Cuban 

Boys   ( 101/2)   11/13 

9954  Skitch  Henderson 

Orch.   (10)   12/11 

9955  Charlie  Barnet  & 

Orch.  (IOI/2)    1/15 

9956  Ted  Weems  & 

Orchestra  (IO1/2)    V25 

9957  Gene  Krupa  Orch.   (    ) .  .  .  6/10 

9958  Tony  Pastor  Orch.  (    )...  7/22 


9851 
9852 
9853 

9854 
9855 
9856 

9857 
9858 

9859 
9860 


9801 
9802 
9803 
9804 
9805 

9806 
9807 

9808 
9809 


SCREEN  SNAPSHOTS 

Hollywood  Cowboys  (91/2) .  9/4 
Latjuna,  U.  S.  A.  (9'/2) .  .10/9 
Out  of  This  World 

Series  (9)   11/27 

Off  the  Air  (10)  12/18 

Hawaii  In  Hollywood  (10) .  1/22 
Photoplay's  Gold  Medal 

Awards  (91/2)   

Smiles  and  Styles  (10) .  .  . 
Hollywood  Honors 

Hersholt  (8)   

Hollywood    Party  (9)  

Hollywood  Friars  Honor 

George  Jessel    (    ) .  .  .  . 


3/18 
4/1 


5/6 
6/10 


7/8 


WORLD  OF  SPORTS 

Cinderella    Cagers    (91/2) .  .  9/25 

Ski    Demons    (9)  10/23 

Bowling   Kings   (10)  11/13 

Navy  Crew  Champions  (10). 12/25 
Rodeo  Thr  lls  and 

Spills    (91/2)    1/29 

Net   Marvels    (9)   3/11 

Champions  in  the 

Making    (8I/2)    5/23 

No  Holds  Barred   (    )   6/17 

Aqua  Zanies   (    )   7/15 


12/20 

2/14 

6/5 

6/5 
7/10 


12/20 

12/20 
12/20 
6/5 


6/5 

6/12 
7/10 


12/20 
12/20 

2/14 

6/5 
6/19 

6/19 
7/10 


FILM  NOVELTIES 

9901  Aren't  We  All?   (IOI/2) ...  11/27 

COMMUNITY  SINGS 

9651  No.  1— Linda    (10)    9/4 

9652  No.  2— April  Showers  (9). 10/2 
%53  No.  3— Peg  0'  My 

Heart    (9)   11/6 


12/20 


Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are :  distributor's  release  number ; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showmen's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


Rel.  No.  Title 


Rel.  Date  Data 


9654  No.  4— When  You  Were 

Sweet  16    (9|/2)  12/4  12/20 

9655  Feudin'  and 

A-Fightin'    (IO1/2)    ....  1/8  6/19 

9656  Civilization  •(    )                    2/12  6/5 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (91/2) .  .  4/29  6/5 

9658  Manana  (9)                         6/3  6/19 

SERIALS  (15  Chapters) 

9120  The  Sea   Hound   9/4   

9140  Brick    Bradford   12/18  1/17 

9160  Tex  Granger    4/1   

9180  Superman    7/15   


METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS 

W-931  Slap  Happy  Lion  (7)   9/20   

W-932  The   Invisible  Mouse   (7) .  .  9/27  11/22 

W-933  King  Size  Canary  (    )  12/6  2/14 

W-934  The  Bear  and  the  Bean  (7)  .  1/31  4/3 

W-935  What  Price  Fleadom?  (6).  3/20   

W-936  Make  Mine  Freedom   (10) .  4/24  6/12 

W-937  Kitty  Foiled  (8)   5/1  6/12 

W-938  Little  'Tinker  (8)   5/15   

W-939  The  Bear  and  the  Hare  (7) .  6/26   

TRAVELTALKS 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)   5/8   

THE  PASSING  PARADE 

K-971  Miracle  in  a  Corn 

Field  (S)   12/20  3/6 

K-972  It  Can't  Be  Done  (10) .  .  .  1/10  4/3 
K-973  Goodbye  Miss  Turlock  (10).  1/24  4/3 

K-974  My  Old  Town   (9)   2/7  4/3 

K-975  Souven  rs  of  Death   (10) .  .  6/19   

GOLD  MEDAL  CARTOONS  (Reissues) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way   (8)   2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-S26  The  Bowling  Alley  Cat  (8) .  6/12   


PETE  SMITH  SPECIALTIES 

S-951  Football  Thrills  No.  10  (8) .  9/6  •   

S-952  Surfboard    Rhythm    (8)  10/18  11/22 

S-953  What  O'Ya  Know?  (9).... 11/18  11/22 
S-954  Have  You  Ever 

Wondered?  (9)   

S-955  Bowling  Tricks    (10)             1/10  4/3 

S-956  I  Love  My  Mother-in-Law 

But   (8)                            2/7  5/1 

S-957  Now  You  See  It  (Tech.)  (9)  3/30   

S-958  You  Can't  Win  (9)               5/29  6/12 

MUSICAL  MERRY-GO-ROUND 

M-9S1  Freddy  Martin,  Kcenan 

Wynn  (10)                        2/14  6/5 

M -982  Tex   Beneke    (10)                2/13  6/5 

M-983  Ray  Nobel,  Buddy 

Clark  (11)    6/26   

TWO  REEL  SPECIALS 

A-901  Drunk    Driving    (21)   3/27   

A-902  Going  to  Blazes  (21)            4/24  6/12 


PARAMOUNT 

PACEMAKERS 

K7-1  It  Could  Happen  to 

You   (11)   10/3 

K7-2  Babies,  They're 

Wonderful   (11)   11/14 

K7-3  Bundle  From  Brazil  (11)...  1/2 

K7-4  Musical   M  racle   (11)   3/12 

K7-5  A  Model  Is  Born  (7)   5/28 

POPULAR  SCIENCE 

J7-1  Radar  Fisherman   (10)  10/17 

J7-2  Desert   Destroyers    (11)  12/16. 

J7-3  Streamlined    Luxury    (10)...  2/20 

J7-4  Fog  Fighters   (10)   4/2 

J7-5  The  Big  Eye  (10)   5/21 

SPORTLIGHTS 

R7-1  Riding  the  Waves  (10)  10/3 

R7-2  Running  the  Hounds  (11)... 10/31 
R7-3  Five  Fathoms  of  Fun  (10).. 11/28 
R7-4  Stop,  Look  and  Guess 

•Em   (10)   12/5 

R7-5  All  American  Swing' 

Stars   (10)    1/16 

R7-6  Double  Barrelled  Sport  (10)  .  2/20 

R7-7  Big  Game  Angling  (10)   3/26 

R7-8  Riding  Habits  (10)   4/30 

R7-9  Big  League  Glory  (10)   6/11 


11/22 
1'17 


6/26 


11/22 
12/20 

3/6 
6/5 
6/12 


Rcl.  No.  Title 


Rel.  Date  Data 


UNUSUAL  OCCUPATIONS 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe  Lasses    (11)             1/2  3/6 

L7-3  Modern  Pioneefs  (11)             2/13  6/5 

L7-4  Nimrod  Artist  (10)                4/16  6/5 

L7-5  Feather  Finery   (10)              5/14  6/26 

SPEAKING  OF  ANIMALS 

Y7-1  Dog   Crazy    (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)... 11/14  11/22 

Y7-3  Monkey  Shines   (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)          2/6  3/6 

Y7-5  'Tain't  So  and  'Tain't 

True  (10)                        4/16  6/5 

Y7-6  As  Headliners  (10)                6/lS  7/3 

NOVELTOONS 
Technicolor 

P7-1  Santa's  Surprise   (9)  12/5  1/17 

P7-2  Cat  O'Nine  Ails  (8)                1/9  1/17 

P7-3  Flip   Flap    (8)                       2/23  6/5 

P7-4  We're  in  the  Honey  (8)          3/19  6/5 

P7-5  The  Bored  Cuckoo  (8)             4/9  6/5 

P7-6  There's  Good  Boo's 

Tonite  (9)                       4/23  6/5 

P7-7  Land  of  the  Lost  (7)              5/7  6/12 

P7-8  Butterscotch  and  Soda  (7) . .  6/4  6/26 

LITTLE  LULU 

D6-6  Dog  Show-Off  (7) .  . .'            1/30  5/1 

POPEYE 

E7-1  All's  Fair  at  the  Fair  (8).. 12/19  12/20 

E7-2  Olive  Oyl  for  Pres  dent  (7) .  .  1/30  1/17 

E7-3  Wigwam  Whoopee  (8)             2/27  6/5 

E7-4  Pre-Hysterical   Man    (9)          3/26  6/5 

E7-5  Popeye  Meets  Hercules  (7).  6/18   

SCREEN  SONG 

X7-1  The  Circus  Comes  to 

Clown    (7)   12/26  1/17 

X7-2  Base  Brawl  (7)                    1/23  4/3 

X7-3  Little  Brown  Jug  (8)             2/20  4/3 

X7-4  The  Golden  State  (8)             3/12  6/5 

J7-5  Winter  Draws  On   (7)             3/19  6/5 

J7-6  Sing  or  Swim   (7)                 6/4  6/26 

MUSICAL  PARADES 

FF7-1  Samba-Mania    (18)                 2/27  4/3 

FF7-2  Footlight  Rhythm  (19)          4/9  6/5 

FF7-3  Gypsy   Holiday    (19)             6/25  7/3 


RKO  RADIO 

FLICKER  FLASHBACKS 

84201  No.  1  (10)   10/24 

84202  No.  2  (9)   12/5 

84203  No.  3  (9)    1/16 

84204  No.  4  (9)    2/27 

84205  No.  5  (8)    4/9 

84206  No.  6  (9)    5/21 

84207  No.  7  (9)    7/2 


THIS  IS  AMERICA 

83101  Border  Without 

Bayonets  (16)   11/14 

83102  Switzerland  Today   (IS)...  12/12 

83103  Children's  Village  (19)....  1/9 

83104  Operation  White 

Tower   (18)    2/6 

83105  Photo  Frenzy   (18)   3/5 

83106  Funny    Business    (18)   4/2 

83107  Democracy's  Diary   (20) .  . .  4/30 

83108  Cr  me    Lab    (17)   5/28 

83109  Letter  to  a  Rebel  (16)   6/25 


12/20 
1/17 
4/3 

6/5 
6/5 
6/26 


12/20 
1/17 
3/6 

3/6 

5/1 

6/5 

6/19 

6/26 

7/3 


SPORTSCOPES 

84301 

Ski    Holiday  (8)  

9/19 

84302 

Golf   Doctor  (8)  

10/17 

84303 

Quail    Pointers  (8)  

11/14 

12/20 

84304 

Pin  Games  (8)  

12/12 

1/17 

84305 

Racing  Day  (8)  

1/9 

3/6 

84306 

Sports   Coverage  (8)  

2/6 

3/6 

84307 

Teen  Age  Tars  (9)  

3/5 

5/1 

8430S 

Doggone  Clever  (S)  

4/2 

6/19 

84309 

Big  Mouth  Bass  (8)  

4/30 

6/19 

84310 

Muscles  and  the  Lady  (9) 

5/28 

6/26 

84311 

Ladies .  in  Wading    (8) .  .  . 

6/25 

11/22 

84403 

11/22 

84404 

1/17 

84405 

84406 

1/17 

S4407 

4/3 

4/3 

6/5 

83701 

6/5 

83702 

7/10 

83703 

MUSICAL  JAMBOREES  (Revivals) 

84401  Enric  Madriguera  & 

Orch.   (8)    9/5 

G44C2  Tcmmy  Tucker  Time  (8)...  10/3 


aid  &Orch.  (9).. 
(inley  &  Orch.  (8) 
ibile  &  Orch.  (8) . 

LEON  ERROL 


.12/26 
.  1/23 
.  2/20 


4/9 


4/3 
6/5 
6/5 


Rel.  No.    Title  Rcl.  Date  Dai|| 

EDGAR  KENNEDY 

83401  Mjid  Over  Mouse  (17)  11/21 

83402  Brother  Knows  Best  (17) .  .  1/2 

83403  No  More  Relatives  (18) ...  2/6 

83404  How  to  Clean  House  (18) . .  5/14 

83405  Dig  That  Gold  (17)  6/25 

RAY  WHITLEY  REVIVALS 

83501  Molly  Cures  a  Cowboy  (19) .  9/5 

83502  Musical  Bandit  (16)  10/10 

83503  Corralling  a  School 

Warm    (14)   11/14 

83504  Prairie   Spooners   (13)  12/19 

SPECIAL 

83601  20  Years  of  Academy 

Awards  (19)    4/2 

83801  Basketball  Headliners  of 

1948  (18)    4/23  6/1 

842  Louis-Walcott  Fight 

Picture   (19)    6/26 

WALT  DISNEY  CARTOONS 
Reissues 

84701  Hawaiian  Holiday  (8)  10/17 

84702  Clock  Cleaners   (8)  12/12 

84703  Little  Hiawatha   (9)   2/20 

84704  Alpine  Climbers   (10)  4/2 

84705  Woodland  Cafe  (7)   4/14 

84706  Three  Little  Pigs  (  )  


REPUBLIC 

SERIALS 

791  G-Men  Never  Forget 

(12  Chapters)    1/31 

792  Dangers  of  the  Canadian 

Mounted    (12  Chapters).  4/24 

793  Dick  Tracy  Returns  (15 

Chapters)    7/17 

CARTOON 
Trucolor 

761  It's  A  Grand  Old  Nag  (8). 12/20 


20lh  CENTURY-FOX  • 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  (8) .  9/12  12/ 

8202  The  3  R's  Go  Modern  (9)..  11/7 

8203  Sky  Thrills  (9)   3/ 

8204  Majesty  of  Yellowstone  (9).  7/ 

8251  Holiday  in  South 

Africa  (8)    8/22 

8252  Home  of  the  Danes  (8)  10/17 

8253  Jungle  Closeups   (S)  12/12 

8254  Copenhagen 

Pageantry   (T)    (8)   1/ 

8255  Scenic  Sweden  (T)    (8)...  6/ 

8256  Riddle  of  Rhodesia  (T)  (8) .  7/ 

8257  Bermuda   (T)    (8)   8/ 

8258  Desert  Lights  (T)   (    ) .  . .  8/ 

SPORTS  REVIEW 

8301  Gridiron  Greatness  (9)   8/1 

8302  Olympic  Class  (10)   2/  5/1 

8303  Everglades  Adventure   (9)   5/| 

8351  Vacation  Magic  (8)   9/26 

8352  Aqua  Capers  (T)   (8)   1/  5/| 

8353  Playtime  in 

Scand  navia  (T)    (8)          4/  6/J 

TERRYTOONS 
Technicolor 

8501  One  Note  Tony  (7)   2/ 

8502  Talking  Magpies  In  Flying 

South    (7)    8/15 

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29 

8504  Talking  Magpies  in  Fishing 

by  the  Sea  (7)   9/19  1/, 

8505  Mighty  Mouse  in  the  First 

Snow  (7)   10/10  1/| 

8506  Talking  Magpies  in  the 

Super  Salesman    (7).... 10/24  1^ 

8507  Mighty  Mouse  Ji  a  Fight 

to  the  Finish  (7)  U/14  Ij 

8508  The  Wolf's  Pardon  (     )...12/5  If 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family 

Robinson  (7)   12/19  5/| 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   12/12  6^ 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers  (7)  12/26  611 

8512  Felix  the  Fox  (7)   1'  £i 

8513  The  Talking  Magpies  in 

Taming  the  Cat  (7)   1/  6/J 

8514  Mighty  Mouse  and  the 

Magician   (7)    3/  (/i 

8515  Gady  Goose  and  the 

Chipper  Chipmunk  (7) .  . .  3/ 

8516  Hounding  the  Hares  (7)  .  . .  4/         6  1 

8517  Mighty  Mouse  in  the 

Feudin'   Hillbillies   (7) .  .  4/         f /! 

8518  Mystery  in  the 

Moonlight   (7)    5/  (i 

8519  Seeing  Ghosts  (7)   6/  £.1 

8520  The  Talking  Magp'es  In  a 

Sleepless    Night    (7)   6/ 


Rcl.  No.  Title 


Rel.  Date    Data     Rel.  No.  Title 


8521  Mighty  Mouse  In  the 

Witch's  Cat   7/ 

8522  The  Talking  Magpies  In 

Magpie  Madness  (7)  7/ 

8523  Mighty  Mouse  In  Love's 

Labor  Won  (7)   8/ 


TERBYTOONS 

Technicolor-Reissues 

8531  The  Butcher  of  Seville  (7) . .  5/ 

8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/ 

DRIBBLE  PUSS  PARADE 

8901  Album  of  Animals  (S)  11/21 

8902  Dying  to  Live  (9)   5/ 

FEMININE  WORLD 

8601  Something  Old — Something 

New  (8)    2/ 

8602  Fashioned  for  Action  (8) . .  4/ 


MARCH  OF  HME 

1  Is  Everybody 

Listening?  (19)    9/5 

2  T-Men  in  Action  (18)  10/3 

3  End  of  an  Empire  (18)  10/31 

4  Public  Relations  .  .  .  This 

Means  You!   11/28 

5  The  Presidential  Year  (    ).  12/26 

6  The  Cold  War  (    )   1/ 

7  Marriage  and  Divorce  (    ).  2/20 

8  Crisis  in  Italy  (    )   3/ 

9  Life  W  th  Junior  (    )  4/ 

10  Battle  for  Greece  (    )  5/ 

11  The  Fight  Game  (19)   5/ 

12  The  Case  of  Mrs. 

Conrad  (    )    7/ 

13    (    )..  8/ 


6/19 


5/1 

6/5 


9/6 
10/4 
11/1 

12/20 
12/20 


Rel.  Date 


3/6 


6/26 


UNITED  ARTISTS 

LANTZ  CARTUNES 

The  Bandmaster  (7)  12/  1/17 

The  Mad  Hatter  (7)             2/  /6/19 

Pixie  Picnic  (7)   6/5 

Banquet  Busters  (7)   6/19 

Kiddle  Koncert  (7)   6/5 

UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS 

3301  Alvino  Rey  and  Orch.  (15).  10/22  2/14 

3302  Drummer  Man   (15)  12/3  2/14 

3303  Carlos  Molina  &  His 


DaU 

2/14 
6/19 

6/19 


Orch.  (15,   12/13 

3304  Tex  Beneke  &  His 

Orch.  (15)    3/3 

3305  Woody  Herman  &  His 

Orch.  (15)    3/31 

3306  Reg  Ingle  &  His  National 

Seven    (15)    6/16 

TECHNICOLOR  CARTUNES 
Reissues 

3321  Knock  Knock   (7)   3/ 

3322  Syncopated  Sioux  (7)   5/ 


THE  ANSWER  MAN 

3391  Wind,  Curves  and  Trapped 

Doors   (10)   12/22  2/14 

3392  Hall  of  Fame  (10)   1/19   

3393  Men,  Women  & 

Motion   (10)                    3/15  6/19 

3394  Flood  Water  (10)   4/26   

3395  Mighty  Timber  (10)   6/21   

VARIETY  VIEWS 

3341  Tropical  Harmony  (9)           9/29  11/22 

3342  Chimp  Aviator   (9)  11/17  11/22 

3343  Brooklyn  Makes 

Capital   (27)                    2/9  6/19 

3344  Whatta  Built   (10)              6/7  6/19 

SING  AND  BE  HAPPY  SERIES 

3381  Spotlight  Serenade  (10)...  3/29   

3382  Singing  the  Blues  (10)   5/   

MUSICAL  WESTERNS 

3351  Hidden  Valley  Days  (27)..  2/5  6/19 

3352  Powder  River  Gunfire  (24).  2/26   

3353  Echo   Ranch   (25)                4/1  6/19 

SPECIALS 

3201  Snow  Capers  (19)                2/18  6/19 


WARNER  BROS. 

TECHNICOLOR  SPECIALS 

4001  Celebration  Days   (20)          1/31  2/14 

4002  Soap  Box  Derby  (20)  10/18   

4003  Teddy,  the  Roughrider  (20) .  2/21   

4004  King  of  the  Carnival  (20).  4/3   

4005  Calgary  Stampede  (20)   5/29   

4006  A  Day  at  the  Fair  (20) ...  7/3  7/24 

MEMORIES  FROM  MELODY  LANE 

4201  A  Song  of  the  West  (10) . .  9/27   

4202  An  Old  Time  Song  (10)..  12/27   

4203  A  Song  About  the 

Moonlight  (10)    1/24  3/6 


Rel.  No.  Title 


Rel.  Date  Data 

6/5 


4204  Grandfather's  Favor  tes   .  . .  3/13 

4205  A  Stephen  Faster 

Song  (10)    5/8  6/19 

4206  A  Song  From  the 

Movies  (10)    7/17   

BLUE  RIBBON  HIT  PARADE 
(Revivals) 
Technicolor 

4301  Dangerous  Dan  McFoo  (7). 12/20   

4302  Hobo  Gadget  Band  (7)   1/17   

4303  Little  Pancho  Vanilla  (7).  3/20   

4304  Don't  Look  Now  (7)   4/10   

4305  Curious  Puppy  (7)   4/24   

4306  Circus  Today  (7)   5/22   

4307  Little  Blabber  Mouse  (7)..  6/12   

4308  The  Squawkin'  Hawk  (7) . .  7/10   

4309  A  Tale  of  Two  Kittles  (7) .  7/31   

4310  Pigs  in  a  Polka  (7)   8/14   

4311  Greetings  Bait  (7)   8/28   

JOE  McDOAKES  COMEDIES 

4401  So  You  Want  to  Be  a 

Salesman  (10)    9/13   

4402  So  You  Want  to  Hold  Your 

Wife    (10)   11/22  12/20 

4403  So  You  Want  An 

Apartment  (10)    1/3  3/6 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4   

4405  So  You  Want  to  Build  a 

House   (10)    5/15   

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26   


SPORTS  PARADE 
Technicolor 

4501  Las  Vegas  Frontier 

Town  (10)   11/1 

4502  Action  In  Sports  (10) ...  .12/13 

4503  A  Nat  on  on  Skis  (10) ....  7/31 

4504  Sun  Valley  Fun  (10)   2/14 

4505  Trip  to  Sportland   (10) ...  3/6 

4506  Ride,  Ranchero,  Ride  (10).  3/20 

4507  Holiday  for  Sports   (10) .  .  4/17 

4508  Built  for  Speed  (10)  6/5 

4509  Fighting  Athletes  (10) ....  5/1 

4510  The  Race  Rider  (10)   6/19 

4511  Playtime  In  Rio  (10)   8/14 

MELODY  MASTERS  BANDS 

4601  Freddy  Martin  &  His 

Orch.  (10)    9/13 

4602  Swing  Styles  (10)  10/25 

4603  Borrah  Minevitch  &  Har. 

Sch.    (10)   12/6 

4604  Rublnoff  and  His 

VIol  n  (10)    1/10 


Rel.  No.  Title 


Rel.  Date  DaU 


6/5 
6/5 
6/19 

'6/i9 
7/24 


4605  Artie  Shaw  &  His 

Orch.  (10)    2/7 

4606  Henry  Busse  &  His 

Orch.    (10)    5/15 

4607  The  Saturday  Night  Swing 

Club  (10)    6/19 

4608  Joe  Relchman  &  His 

Orch.  (10)    7/17 

MERRIE  MELODIES 
Cinecolor 

3711  Two  Gophers  From 

Texas  (7)    1/17 

3714  What  Makes  Daffy  Duck  (7).  2/14 

3716  A  Hick,  a  Slick,  and  a 

Chick  (7)    3/13 

4702  Bone  Sweet  Bone  (7)   5/22 

4704  Up-Standing  Sitter  (7)   7/3 

4707  Dough  Ray  Me-Ow  (7)  8/14 

MERRIE  MELODIES 
Technicolor 

3712  Back  Alley  Oproar  (7)   3/27 

3713  What's  Brewing,  Bruin?  (7) .  2/28 

3715  Daffy  Duck  Slept  Here  (7) .  .  3/6 

3717  I  Taw  a  Putty  Tat  (7)   4/3 

3718  Hop,  Look  and  L  sten  (7)..  4/17 
4701  Nothing  But  the  Tooth  (7) .  5/1 

4703  The  Shell-Shocked  Egg  (7).  7/10 

4704  The  Rattled  Rooster  (7) .  . .  6/26 
4706  You  Were  Never 

Duckier  (7)    8/7 


2/14 


7/24 


6/19 
6  19 


L.  T.  BUGS  BUNNY  SPECIAL 
Technicolor 

3721  Gorilla  My  Dreams  (7)...  1/3 


2/14 
'6/i9 


3722  A  Feather  In  His  Hare  (7).  2/7 

3723  Rabbit  Punch  (7)   4/10 

3724  Buccaneer  Bunny   (7)   5/8 

3725  Bugs  Bunny  Rides 

Again  (7)                        6/12  7/24 

3726  Haredevil  Hare  (7)   7/24   

M.M.  BUGS  BUNNY  SPECIAL 

4719  Hot  Cross  Bunny  (7)   8/21   

ADVENTURE  SPECIALS 
Technicolor 

4801  Land  of  Romance  (10) ....  9/6   

4802  Beautiful   Bali    (10)  11/15  12/20 

4803  Dad  Minds  the  Baby  (10). 12/20   

4804  What's  Hatchin'?  (10)   2/28   

4805  Rhythm  of  a  Big  City  (10).  3/27  6/5 

4806  Living  With  Lions  (10) ...  6/5  7/24 


VIEWS  ON  NEW  SHORT  SUBJECTS 


Safety  Drive  Aims  at 
Studios,  Laboratories 

A  new  safety  drive  has  been  launched  by 
the  Los  Angeles  Fire  Department,  with  studios 
and  laboratories  on  the  list  for  checkups.  Al- 
ready, three  lots  and  one  laboratory  have  been 
ordered  to  make  changes.  According  to  reports, 
Eastman  Kodak  and  DuPont  have  been  told 
to  rush  development  of  their  non-nitrate  stock, 
which  has  safety  features.  Nitrate  film  is  con- 
sidered dangerous  by  the  authorities. 

Also  affected  by  the  current  campaign  are 
Los  Angeles  exchanges,  shippers,  theatres  and 
film  handlers.  Cutting  rooms  are  the  focal  point, 
however.  Here  the  "dailies"  are  processed, 
Samuel  Goldwyn,  20th  Century-Fox  and  Repub- 
lic were  among  the  first  studios  to  be  warned. 
Consolidated  was  the  laboratory  affected. 


Goldwyn  Seeks  Girl 
For  'Roseanna  M'Coy' 

As  a  replacement  for  Cathy  O'Donnel,  re- 
leased from  her  contract;  Samuel  Goldwyn  is 
seeking  "a  girl  with  genuine  emotional  inten- 
sity, and  not  the  typical  Hollywood  ingenue" 
for  the  role  opposite  Farley  Granger  in  "Rose- 
anna McCoy." 

The  girl  can  be  an  unknown,  Goldwyn  states, 
but  she  must  be  found  as  soon  as  possible,  since 
the  picture  has  a  Sept.  1  starting  date.  William 
Selwyn,  Goldwyn  taknt  director,  is  in  New 
York  canvassing  tlie  Broadway  theatre  and 
straw  hat  circuits  fnr  the  right  girl. 


Heitigson  Joins  Vanguard 

Henry  Henigson,  formerly  engaged  in  inde- 
pendent production  with  Howard  Hughes  anrf 
Preston  Sturges,  and  more  recently  RKO  Radio 
representative  in  the  production  of  "Joan  of 
Arc,"  has  jorned  Vanguard  Films  in  an  execu- 
tive capacity. 


DIG  THAT  GOLD  (RKO  Radio — 83,405)  Edgar 
Kennedy  comedy.  17  rains.  Edgar  finds  a  buried 
kettle  full  of  gold,  and  between  a  neighbor's  spite 
fence  and  dynamite,  there  is  much  ado.  The  "gold" 
turns  out  to  be  stage  money  and  Edgar  really  burns. 
Release  date,  6/25/48. 

LADIES  IN  WADING  (RKO  Radio— 84,311)  Sport- 
scope  No.  11.  8  rains.  Five  women  swimmers,  Marilyn 
Sahner,  Ann  Curtis,  Suzanne  Zimmerman,  Patty 
Eisener,  and  Billie  Atherton  demonstrate  various  events, 
including  the  dive.  PayoflF  here  is  that  several  of  the 
girls  are  on  this  year's  Olympic  Team.  Release  date, 
6/25/48. 

AQUA  ZANIES  (Columbia— 9809)  World  of  Sports. 
9  mins.  Sports  expert  Bill  Stern  shows  the  spectator 
a  number  of  water  sports,  featuring  surf  riding  and 
water  skiing  and  concentrating  on  thrills.  Location  is 
Florida.  Release  date,  7/15/48. 

HOLLYWOOD  FRIARS  HONOR  JESSEL  (Co- 
lumbia— 9860)  Screen  Snapshot.  10  mins.  The  Friars, 
famous  theatrical  club,  turn  out  for  their  abbot,  George 
Jesse],  one-time  comic  and  now  a  film  producer.  Among 
those  seen  are  Jack  Benny,  Al  Jolson,  Bob  Hope, 
Eddie  Cantor.  George  Burns,  Joe  E.  Lewis,  Lou  Holtz 
and  Harpo  Marx,  all  comedians.  Many  other  film 
personalities.  Release  date,  7/8/48. 

THE  HOT  SCOTS  (Columbia— 9408)  Three  Stooges 
comedy.  17  mins.  The  Stooges  become  .Scotland  "Yard" 
men  and  guard  the  family  treasure  in  an  old  castle. 
They  think  there  must  be  spooks,  and,  what's  more, 
they  find  them.  The  spooks  turn  out  to  be  two  crooks. 
Release  date,  7/8/48. 

FLAT  FEAT  (Columbia— 9440)  AU-Star  comedy.  17 
mins.  Sterling  Holloway  becomes  a  cop  and  cleans 
up  all  the  local  crime  in  order  to  impress  his  sweet- 
heart, Patricia  White.  He  also  leaves  the  Police  De- 
partment in  a  shambles.  Release  date,  6/24/48. 

FLOOD  WATERS  (Univ.  Int'l— 3394)  Answer  Man 
Series.  8  mins.  The  Answer  Man  tells  how  mnnv 
railroad  ties  there  are  in  the  U.  S.  ;  how  Germany  lost 
the  women's  relay  in  the  last  Olympics ;  why  rabbits 
wiggle  their  noses;  and  gives  information  con-crning 
spring  floods  and  their  effects.  Release  date,  6/26/48. 

MIGHTY  TIMBER  (Univ.  Int'l— 3395)  Answer 
Man  series.  9  mins.  The  Answer  Man  explains  the 
process  of  how  a  tree  becomes  lumber ;  how  bombs 
were  dropped  during  the  First  World  War  without 
bomb  sif£lits;  how  far  a  tarpon  leaps  out  of  the  water 
when  hooked  (20  to  30  feet).  Release  date,  6/21/48. 

SINGIN'  THE  BLUES   (Univ.  Int'l— 3332)   Sing  & 


Be  Happy  series.  9  rains.  The  development  of  the 
blues  from  their  practical  beginnings  by  W.  C.  Handy 
to  today.  Heard  are  "Blues  in  the  Night,"  "Am  I 
Blue."  "Moanin'  Low,"  and  "Wabash  Blues."  Release 
date,  6/14/48. 

RIVER  MELODIES  (Univ.  Int'l— 3383)  Sing  & 
Be  Happy  series.  8  mins.  With  a  background  of  river 
scenes,  the  Rhythm  Masters  feature  "On  Moonlight 
Bay,"  "M-i-s-s-i-s-s-i-p-p-i,"  "On  the  Banks  of  the 
Wabash,"  and  "Swanee."  Release  date,  7/5/48. 

WESTERN  WHOOPEE  (Univ.  Int'l— 3307)  Name 
Band  Musical.  15  mins.  Tex  Williams  and  His  Orches- 
tra, plus  a  cast  of  specialty  number  artists,  come  up 
with  nine  numbers,  mostly  with  a  western  angle  and 
mostly  new.  The  songs  include  that  ubiquitous  opus, 
"I'm  My  Own  Grand-Paw."  Williams  himself  is  well- 
known  as  a  western  composer.  Release  date,  6/23/48. 

COPA  CARNIVAL  (Univ.  Int'l— 3345)  Variety 
View.  9  mins.  This  is  really  a  travelog  about  Rio  de 
Janeiro,  with  Ben  Grauer  as  the  narrator.  The  film 
covers  Rio's  beautiful  waterfront,  the  traveling  markets 
and  other  scenes,  then  shows  Gen.  Eisenhower's  visit, 
and  ends  with  a  typical  Brazilian  carnival.  Release 
date,  6/28/48. 


Conferring  on  Script 

Associate  Producer  James  Geller  and  Writer 
Malvin  Wald  are  in  Washington,  D.  C,  con- 
ferring with  Columnist  Drew  Pearson  on  the 
script  of  Columbia's  "The  Washington  Story," 
which  will  be  based  largely  on  Pearson's  files. 


McDowall  in  Nashville 

Roddy  McDowall,  Monogram  star  was  in 
Nashville,  Tenn.,  this  week  to  participate  in 
a  Nashville  Tennessean-sponsored  program  to 
raise  funds  for  a  home  for  under-privileged 
children. 


Republic  Story  Buy 

"Rose  of  the  Yukon,"  an  original  screenplay 
by  Norman  S.  Hall,  has  been  purchased  by 
Republic. 


at  a  prevue  of 


.  A.#lTl4   '  ^  It  reacted  exactly        ^^sed  .°gtS 

i  .0^,.  -"/r -sr.    ."oS;£^  -:e-3::l 

'       stti'i^'^^-  "  a  rotnatv-     ^      ^  jt  scene  ^  „,-oceedmS= 

nd  Heaven.   ^  pMden    that  ^  screen  P^°^^  ton- 

Is\and,^5-\-'         ,;ng  T^^^'^ '  Innt   Staten_  Isva  ^^.Ua.*- 


Golden  Productions  Presents,  GUY  MADISON,  DIANA  LYNN  in  "TEXAS,  BROOKLYN  AND  HEAVEN" 
with  JAMES  DUNN,  MICHAEL  CHEKHOV,  FLORENCE  BATES,  LIONEL  STANDER. 
Screenplay  by  Lewis  Meltzer  based  on  the  Saturday  Evening  Post  Story  by  Barry  Benefield. 
Produced  by  Robert  S.  Golden.  Directed  by  William  Castle. 

released  thru  UA 


One  of  the  most 
unusual  items  ever 
printed  in  a  trade 
paper  .  .  .  a  great 
tribute  to  a  peach  of 
a  comedy... a  wacky 
story  about  wacky 
people  I 


The  Service  Paper  of  The  Motion  Picture  Industry 


PICTURES  REVIEWED: 

Rdventures  ol 
Gallonf  Bess 

Daredevil  of  the  Clouds  31 

Cmbraeeable  you  30 

Good  Sam 

Lady  at  Midnight 

Rusty  Leads  the  Way 

Sorry,  Wrong  Number  30 

The  Red  Shoes 


lARLES   E.    CHICK'  LEWIS 
Editor  and  Publisher 


IT'S  A  'LOT  OF  TALK'  BUT  IT 
HURTS,  SAY  NATION'S  SHOWMEN 

CONCniATION  BEST  SOLUTION, 
MGM,  FOX  ADVISE  EXHIBFTORS 


BRITISH  MOVE  TO  FINANCE  OWN 
PRODUCTION  VIA  GOV'T  FUNDS 


irf  REGULAR  FEATURES: 

lonal  Newsrool  Selling  the  PIctwre 

Reg  ^inal  Newsroel  Theatre  Management 

Holf  jTWoed  Newsreel  Shorts  Boolcing  Guide* 

Shovjt^jneB's  Silhouette  Feature  Booking  Q-rnhic 


Entered  m  teeond  eU«t  matter  FiibnurT  30,  1940,  at  the  Po*t  Office  at  New  York, 
N.  Y.,  under  the  act  of  March  1,  IW9.  Pobluhed  weekly  by  Showoiea'a  Trade 
Rertew.  Inc.,  ISOl  Rret4war,  Ne<?  York  18.  N.  Y.,  10  cenU  a  eopTi  t2  a  year. 


jUL 

Vol 


No.  5 


M-G-M  DIDN'T  WRITE  THIS  AD! 

( The  reports  below  on  "Easter  Parade"  come  from  Variety,  July  21st  issue) 

^PARADE  WHAMr  Indianapolis 
^PARADE  MIGHTY!"  Boston 
r^PARADE  SOCKr  Philadelphia 
^PARADE  HOTTER  THAN  HOT!"  St.  Louis 
^PARADE  STANDOUT!"  San  Francisco 
TARADE  STOUT!"  Detroit 
^PARADE  GIANT!"  Kansas  City 
^PARADE  BIG  COIN!"  New  York 
^PARADE  TERRIFIC!"  Louisville 
^PARADE  SOCKEROO!"  Wash.,  D.C. 
^PARADE  TOPPER!"  Providence 


Screen  Play  by  Sidney  Sheldon,  Frances  Goodrich  and  Albert  Hackett  •  Original  Story  by  Frances  Goodrich  and  Albert  Hackett  •  Lyrics  and 
Music  by  Irving  Berlin  •  Musical  numbers  directed  by  Robert  Alton  •  Directed  by  CHARLES  WALTERS  •  Produced  by  ARTHUR  FREED 

A  Metro-Goldwyn-Mayer  Picture 


SHOWMEN'S  TRADE  REVIEW,  July  31,  1948 


i  *]  1*1  A  u  I  m 


CURRENT  OBSERVATIONS 


THEATRE  REPORTS  on  current  product  indicate 
that  recent  predictions  were  not  overrated.  20  th 
Century-Fox's  "Street  With  No  Name"  is  still  doing 
phenomenal  business  at  the  Roxy  showcase.  On  no  less 
an  authority  than  Charley  Schlaifer,  this  "is  one  of  the 
biggest  box-office  pictures  of  the  year.  ..."  "Walls  of 
Jericho"  and  "The  Lady  in  Ermine,"  also  from  20th-Fox, 
have  all  the  earmarks  of  big  business  too. 

Pa^ramount's  "Emperor  Waltz"  continues  to  pack  the 
huge  Music  Hall.  In  other  sections  of  the  country  it  is 
also  doing  well.  From  the  same  company,  "Foreign 
Affair"  is  racking  up  boom-time  grosses. 

MGM's  "Easter  Parade"  continues  at  Loew's  State, 
and  receipts  are  holding  up  exceptionally  well.  The  forth- 
coming "Date  With  Judy"  and  "Julia  Misbehaves"  are 
also  charged  with  great  grossing  potentialities. 

Warners'  "Key  Largo"  is  another  in  the  hit  parade 
destined  for  extraordinary  business  in  every  type  of 
situation.  "Rope"  and  "Johnny  Belinda"  are  two  more 
from  this  company  that  will  do  exceptional  business  at 
the  nation's  theatres. 

Universal  is  in  there  pitching  with  some  strong  entries 
such  as  "Tap  Roots,"  "Abbott  &  Costello  Meet  Franken- 
stein" and  "Man-Eater  of  Kumaon."  And  don't  overlook 
the  pcKsibilities  of  their  "Mr.  Peabody  and  the  Mermaid." 

RKO's  "Fort  Apache"  will  prove  to  be  a  strong  ticket- 
seller  in  any  man's  theatre.  It  is  exceptionally  well  done 
and  the  kind  of  screen  fare  that  can  be  counted  on  to 
deliver  top  business. 

United  Artists'  "Red  River"  is  one  of  those  all-too- 
seldom  epochal  westerns  that  prove  themselves  what  we 
like  to  call  "sure-fire"  box-ofiice.  Of  a  different  type, 
"Pitfall"  also  looks  mighty  promising. 

*        *  * 

ALL  OF  THE  FOREGOING,  and  similar  expressions 
that  have  appeared  on  this  page  at  intervals  during  the 
past  few  months,  should  further  serve  to  emphasize  the 
optimistic  outlook  for  good,  entertaining  product  now 
in  release  or  scheduled  for  the  next  few  months. 

But  you  can't  sit  back  on  your  haunches  with  little 
more  than  the  marquee  and  a  two-inch  ad  and  expect 
to  do  capacity  business  with  these  or  any  other  strong 
pictures.  Get  behind  each  individual  good  picture  and 
give  it  the  full  benefit  of  a  strong  local  campaign  geared 
for  maximum  resuks. 

What  is  a  good,  strong,  local  campaign?  Well,  in  our 
book  we  would  say:  any  kind  of  showmanship  that 
insures  getting  word  of  that  attraction  to  every  poten- 
tial patron  within  the  area  which  you  serve. 


It  is  truly  amazing  the  number  of  exhibitors  and  man- 
agers we  meet  in  the  course  of  every  few  weeks  who  tell 
us  that  "you  don't  have  to  do  any  extra  selling  for  a 
good  picture,  good  pictures  do  good  business  on  the 
strength  of  their  previous  runs." 

Well,  so  long  as  some  theatremen  stick  to  that  theory, 
so  long  will  their  theatres  suffer  from  a  definite  loss  of 
patronage  that  would  have  been  attracted  to  the  box- 
office  through  aggressive  and  intelligent  showmanship. 


WE  SORT  OF  LIKED  the  way  Andy  Smith  put  his 
conciliation  plan  up  to  the  exhibitors  at  their  meeting 
in  French  Lick,  Indiana  this  week. 

Andy  was  absolutely  right  when  he  told  the  theatre- 
men  that  any  form  of  conciliation  has  to  be  based  strictly 
upon  local  conditions  and  not  framed  with  any  idea  of 
trying  to  make  it  a  national  plan. 

But  all  parties  must  approach  this  or  any  other  plan 
with  an  honest  and  sincere  desire  to  find  solutions  to 
each  and  every  problem,  and  not  with  distrust  or  mud- 
slinging.  If  they  are  honest  and  fair  about  it — and  we 
still  refer  to  both  parties — they  cannot  help  but  find 
the  solution. 

We  feel  confident  that  if  the  original  plan  shows  any 
evidence  of  working  out  satisfactorily,  other  areas 
around  the  country  will  be  able  to  follow  suit  and  thus, 
eventually,  eliminate  the  friction  and  controversies  that 
have  plagued  our  industry  for  the  last  twenty  years. 


ON  SATURDAY,  September  18th,  Variety  Clubs 
International  will  pay  honor  to  Secretary  of  State 
Marshall  in  Washington,  D.  C,  when  they  present  to 
him  the  1947  Humanitarian  Award  which  the  judges 
voted  to  him  earlier  this  year. 

The  industry  can  still  recall  the  importance  of  a 
similar  affair  in  the  nation's  capitol  some  years  back  when 
the  same  award  was  given  to  the  Hon.  Cordell  Hull.  At 
that  time  official  Washington  and  the  representatives  of 
many  great  governments  paid  tribute  to  a  great  states- 
man. 

At  the  forthcoming  function  the  committee,  headed 
by  Nate  Golden  and  Carter  Barron,  expects  as  good  or 
even  a  better  representation  than  before.  And  it  is 
agreed  by  all  that  this  event  will  reflect  great  credit  on 
the  industry  as  a  whole,  and  especially  to  that  part  of 
it  which  is  active  in  the  Variety  Clubs  around  the 
country. 

—CHICK  LEWIS 


4 

WHATS  NEWS 

In  the  Film  Industry  This  Week 


Exhibition 

The  nation  baked  and  sweltered;  exhibitors 
creased  their  foreheads  in  worry;  the  box- 
office  was  off.  Usual  reasons  had  been  ad- 
vanced— the  heat,  summer  sports,  other  com- 
petition. This  week  the  frowning  exhibitors 
came  up  with  another  one — ^too  much  talk  of 
the  wrong  kind  about  movies.  A  check  from 
coast  to  coast  showed  that  there  was  definite 
tendency  on  the  part  of  the  public  to  think 
that  movies  weren't  what  they  ought  to  be 
and  that  this  thought  persisted  even  in  the 
face  of  good  entertainment.  Showmen  be- 
lieved that  this  line  of  thinking  was  the  result 
of  bad  word-of  mouth  publicity. 

And  across  the  nation  exhibitors  were 
wondering  what  the  federal  court  ruling 
against  the  American  Society  of  Composers, 
Authors  and  Publishers  would  actuallj-  mean. 
After  the  excitement  over  the  fact  that  the 
court  had  found  Ascap  a  monopoly  in.  its 
theatre  licensing  system  for  film-synchronized 
music,  exhibitors  began  asking  themselves 
questions.  In  some  areas  they  seemed  to  have 
found  the  answers  and  were  said  to  be  holding 
up  their  license  check  to  Ascap.  This  prac- 
tice brought  a  warning  from  the  Theatre 
Owners  of  America  pointing  out  that  it 
could  be  a  costly  one  for  the  exhibitors  since, 
court  opinion  or  no,  the  federal  copyright 
law  still  protected  public  performance  rights. 
Meanwhile  no  injunction  had  ben  issued  in 
the  suit,  the  court  was  on  vacation  and  indi- 
cations were  that  the  entire  matter  would  be 
a  long-drawn  contest.  Ascap  was  continuing, 
and  seems  ready  to  continue,  its  licenses  as  it 
has  in  the  past  and  is  reported  seeking  addi- 
tional legal  counsel  for  the  fight  ahead. 

In  French  Lick  Springs.  Ind.,  both  MGM 
Exhibitor  Relations  Chief  H.  M.  Richey  and 
20th  Century-Fox  General  Sales  Manager 
Andy  Smith  were  telling  exhibitors  that  con- 
ciliation was  needed,  the  former  describing 
MGM  practices,  the  latter  describing  the 
Smithberger  plan.  Both  were  addressing  the 
Associated  Theatre  Owners  of  Indiana  (Allied 
unit).  The  ATOI  decided  to  defer  action  on 
the  Smithberger  plan.  The  exhibitor  unit  also 
reportedly  discussed  inviting  Allied's  Caravan 
to  move  to  midwest  on  the  ground  that  geo- 
graphically the  location  made  for  better  opera- 
tion than  Eastern  Pennsylvania  where  the 
study  is  now  handled. 

Distribution 

William  Pizor  took  over  the  duties  of 
Screen  Guild  vice-president  in  addition  to 

those  of  foreign  manager;  foreign  films  are 
beginning  to  come  in  again  with  the  fall 
looking  a  bit  brighter  than  a  very  bad  sum- 
mer; Film  Classics  is  holding  its  first  world- 
wide sales  meet  in  New  York;  Astor  will 
reissue  eight  "Wild  Bill  Elliott's"  bought 
from  Columbia  and  Selznick  appointed  Isidor 
Rosenfeld  as  supervisor  for  the  Latin-Amer- 
icas. 

Litigation 

The  first  suit — for  $345,000  damages — was 
against  the  Schine  circuit  at  Columbus,  Ohio 


by  a  Mt.  Vernon,  Ohio,  exhibitor  who  charged 
Schine  had  kept  his  Memorial  Theatre  from 
getting  product.  Attorney  Thomas  McConnell 
asked  for  $20,000  court  fees  over  the  contempt 
proceedings  in  the  Jackson  Park  Theatre  suit. 

Television 

Gene  Autry  will  seek  to  make  a  test  case 
over  the  use  of  his  movies  for  video  when 

they  were  made  for  theatres.  Reason:  Some- 
one has  Autry's  "Phantom  Empire"  and  is 
running  it  in  opposition  to  Autry's  radio 
show.  Selznick  says  he'll  start  television  pro- 
duction of  30-minute  shorts  in  60  days.  In 
Dallas,  Sacks  Television  Enterprise,  to  pro- 
duce and  distributed  shorts,  has  been  organ- 
ized by  the  owners  of  Sacks  Amusement 
Company  and  is  Minneapolis  the  Radio  City 
announced  it  would  have  video  facilities  come 
November.  In  New  York  the  Paramount 
telecast  the  president's  address. 

Labor 

The  Screen  Actors  Guild  voted  down  an 
industrial  union  set-up;  the  Screen  Extras 

Guild  is  faced  with  another  scrap  from  the 
Screen  Players  Union  which  has  been  revived. 
Conference  of  Studio  Unions  Chief  Herbert 
K.  Sorrell  is  charging  "open  shop"  in  the 
studios. 

In  New  York,  Loew's  and  RKO's  house 
managers  breathed  a  sigh  of  relief  as  the 

engineers  operating  the  cooling  systems  re- 
moved the  picket  lines  they  had  maintained 
for  five  days  and  went  back  to  work  at  a 
raise  of  10  per  cent  for  neighborhood  houses 
and  15  per  cent  for  Broadway  houses  over 
the  $70.15  weekly  base  scale. 

General 

N.  Peter  Rathvon  will  quit  as  president  of 
RKO  Aug.  31.  Rumors  are  rife  about  his 

successor  but  take  the  word  of  Interstate's 
Bob  O'Donnell,  it  won't  be  he.  Meanwhile 
Howard  Hughes  has  appointed  Sid  Rogell 
(producer),  Bicknell  Lockhart  (industrial  en- 
gineer) and  C.  T.  Tevlin  (cost  accountant)  to 
supervise  what  production  goes  on  in  the 
studios  till  Aug.  31  when  the  shareholders 
meet  in  Wilmington. 

Great  Britain  wiU  finance  independent  pro- 
duction through  a  proposed  loan  corporation, 

a  move  which  is  causing  U.  S.  distributors 
owning  studios  there  tO'  worry  about  their 
studio  space.  (P.  8).  Loew's  Charles  Mosko- 
witz  completed  his  studio  studies  on  the  coast 
and  is  back  east.  Variety  Clubs  International 
is  moving  ahead  to  charter  new  tents,  with  a 
certainty  in  Houston,  a  near-certainty  in 
London  and  a  possibility  or  two  in  the  north- 
west. 

In  Hollywood  David  Wark  Griffith,  who 
probably  did  more  than  any  one  man  to  make 

movies  grow  up,  died  at  the  age  of  73  after 
years  of  inactivity. 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 

D.  W.  Griffith 
Dead  at  73 

Over  300  members  of  Hollywood's  motion 
picture  colony  gathered  in  the  Hollywood  Ma- 
sonic Temple  Tuesday  to  conduct  funeral  ser- 
vices for  David  Wark  Griffith,  pioneer  in  pro- 
duction techniques,  discoverer  of  talent  and  first 
of  the  motion  picture's  great  directors. 

Griffith,  who  died  Friday  at  the  age  of  73 
after  a  cerebral  hemorrhage,  was  born  in  La 
Grange,  Ky.  He  gained  experience  with  travel- 
ing companies  of  actors  and  in  1907  entered 
motion  pictures  as  a  player  with  Edison  and 
Biograph.  At  the  latter  studio  he  turned  to 
directing  where  he  introduced  and  developed 
Mary  Pickford,  James  Kirkwood,  Lillian  and 
Dorothy  Gish  and  Mabel  Norman  and  where 
he  saw  in  motion  pictures  a  new  medium  which 
he  followed  with  ingenuity  and  faith  until  he 
produced  "The  Birth  of  a  Nation,"  one  oi  the 
first  roadshows  and  one  of  the  greatest  grossers 
of  motion  picture  history,  time  and  circum- 
stances considered. 

The  Griffith  roster  of  hits  included  "Intoler- 
ance," "Heart  of  the  World,"  "The  Love 
Flower,"  "Way  Down  East,"  "Dream  Street," 
"Orphans  of  the  Storm,"  "Broken  Blossoms," 
"One  Exciting  Night,"  (said  to  be  the  screen's 
first  mystery  film),  and  the  talkies  "Abraham 
Lincoln"  and  "The  Struggle." 

With  Mary  Pickford  and  Charles  Chaplin  he 
founded  United  Artists  in  1919,  retiring  from 
the  company  in  1933.  After  the  advent  of  talkies 
he  was  comparatively  inactive.  During  his 
career  he  was  credited  with  developing  the 
close-up,  flash-back,  fade-out  and  many  other 
techniques  of  filming. 


Eyssell  Raises  Dailey, 
Hacker  Joins  Music  Hall 

Promotion  of  Jack  F.  Dailey,  administrative 
assistant  of  the  Radio  City  Music  Hall  in  New 
York,  to  a  newly-created  post  of  operations 
manager,  was  announced  this  week  by  G.  S. 
Eyssell,  president  of  the  Radio  City  Music  Hall 
Corporation. 

Replacing  Dailey  is  Charles  R.  Hacker,  form- 
er district  manager  of  Standard  Theatres  Man- 
agement of  Milwaukee,  27-year  old  showman 
with  a  record  of  veteran  experience  in  Wiscon- 
sin, who  comes  to  the  Music  Hall  from  his  Mil- 
waukee post. 


Pizor  Assumes  Duties 
As  SG  Vice-President 

William  Pizor  this  week  took  over  his  duties 
as  vice-president  of  Screen  Guild,  which  will 
give  him  supervision  of  domestic  sales  as  well 
as  foreign  distribution.  Pizor  will  probably  lead 
ofif  at  a  series  of  regional  Screen  Guild  meets, 
the  first  of  which  was  scheduled  for  New  York 
Friday. 


KO  Merger 

Directors  of  the  Screen  Actors  Guild  unani- 
mously vetoed  a  proposition  last  week  in  Holly- 
wood that  all  performers'  union  be  merged  into 
one  industrial  type  of  union. 


Cool  Rir  Competition 

The  St.  Louis  motion  picture  theatres 
continue  to  find  increasing  competition 
in  the  air  conditioning  of  bowling  alleys. 
Eddie  Doerr,  Jr.,  who  operates  the  Arway 
alley,  has  leased  a  garage  which  he  wiU 
convert  into  a  bowling  alley  center  for 
October  operation  with  an  air-condkion- 
mg  system. 


INDEX  TO  DEPARTMENTS 

Advance  Data    34  Newsreel  Synopses    34 

Audience  Classifications    30  Regional  Newsreel    21 

Box-Office  Slants    30  Selling  the   Picture   11 

Feature  Booking  Guide   35  Shorts  Booking  Guide   42 

Feature  Guide  Title  Index   35  Theatre  Management    18 

Hollywood    32  Views  on  New  Shorts   43 

SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office  Published 
every  Friday  by  Showmen's  Trade  Review.  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis.  Editor  and  publisher;  Tom  Kennedy,' Executive  Editor: 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall.  Equipment  Advertising  Manager;'  West  Coast  Office" 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  HOllvwood  2035;  Ann  Lewis,  manager' 
London  Representative.  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  Telephone  AMBassador 
3601  ;  Member  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review.  Inc.  Address  all  correspondence  to  the  New  York  office  Subscrip- 
Hon  rat»«:  S2  nn  nor  vfar  in  'hp  United  States  and  Canada:  Foreign.  $5.00;  Single  copies,  ten  cents 


SHOWMEN'S  TRADE  REVIEW,  July  31,  1948 


3 


Legal?  Yes.  Practicable??? 

That  the  individual  copyright  owner  would  have  a  wide  range  of  freedom  in  working 
out  his  deals  with  motion  picture  producers  when  Federal  Judge  Vincent  Leibell  signs 
the  injunction  ordering  him  to  do  so,  was  evident  this  week  legal  minds  agreed. 

An  illustration  of  how  far-fetched  discussions  can  become  was  seen  at  a  luncheon 
meeting  between  several  motion  picture  observers.  One  claimed  that  a  copyright  owner 
could  very  well  insist  that  his  deal  with  the  producer  over  public  performance  rights  in- 
clude a  sliding  scale  of  payment  to  be  based  on  the  seating  capacity  of  the  theatres  where 
his  film-synchronized  music  was  played.  In  other  words  he  might  demand  a  certain 
fee  for  his  public  performance  rights  when  the  picture  played  a  600-seat  house  and 
a  much  greater  fee  when  it  played  a  6,000-seater. 

The  argument  was  brought  to  a  lawyer  who  declared  that  as  a  matter  of  legal 
principle  the  copyright  owner  could  negotiate  such  a  deal — if  he  could  get  it.  But. 
the  lawyer  added,  the  copyright  owner  would  be  limited  in  his  demands  to  the  extent 
of  the  market  in  which  he  could  sell  and  the  producer  could  refuse  terms  he  considered 
unreasonable  by  not  accepting  the  copyright  owner's  offer  and  not  using  his  music. 


It's  a  Lot  of  Talk,  Showmen 
Agree,  But  It  Hurts  Trade 


No  Ascap  Order 
Till  September? 

Injunction  Not  Expected 
Till  New  Court  Term 

Full  force  of  Federal  Judge  Vincent  Leibell's 
ruling  which  found  the  American  Society  of 
Composers,  Authors  and  Publishers  to  be  a 
monopoly  in  its  method  of  licensing  synchro- 
nized film  music  public  performing  rights  to 
theatres,  may  not  be  felt  until  mid-September, 
legal  circles  in  New  York  thought  this  week. 

They  point  out  that  the  Judge  has  gone  on 
vacation  and  is  not  expected  until  then  and 
that  in  the  meantime  lawyers  from  both  Ascap 
and  the  victorious  Alden-Rochelle  plaintiffs 
will  have  to  work  up  a  decree  upon  which  the 
judge  will  pass.  After  that  the  injunction  will 
be  issued. 

Meanwhile  there  is  apparently  no  legal  force 
to  compel  Ascap  to  do  anything  about  the  court 
opinion  which  was  issued  last  week,  and  though 
custom  would  indicate  that  the  Society  will 
remain  passive  on  the  questions  involved.  It 
apparently  will  not  be  forced  to  divest  itself  of 
its  public  performance  rights  on  synchronized 
music  until  the  injunction  is  issued,  and  whether 
its  members  will  have  to  start  dealing  with 
producers  at  once  is  a  debated  subject. 

Ascap  will  definitely  seek  a  stay  on  the  de- 


Ascap  this  week  was  definitely  set  to  con- 
tinue issuing  licenses  for  public  performances 
of  film-synchronized  music  to  theatres  despite 
the  recent  Alden-Rochelle  decision.  The  So- 
ciety apparently  takes  the  stand  that  until  an 
injunction  is  issued  it  is  free  to  continue 
operations  as  in  the  past. 


cree  at  the  time  Judge  Leibell  is  presented  with 
it,  informed  sources  said. 

Already  the  exhibitor  reaction  to  the  rule  is 
being  felt  with  exhibitor  organizations  in  sev- 
eral sections  of  the  country  reported  contem- 
plating a  refusal  to  pay  further  Ascap  licenses. 
What  Ascap  can  do  about  that  is  unknown  with 
officials  of  that  organization  themselves  said' 
to  be  in  doubt.  Further,  Ben  Berger,  president 
of  North  Central  Allied,  was  said  to  be  prepar- 
ing to  seek  a  reopening  of  his  case  in  the  fed- 
eral district  court  at  Minneapolis  where  the 
suit  is  now  under  advisement. 

To  Continue  Fight 

The  Pacific  Coast  Conference  of  Independent 
Theatre  Owners  this  week  declared  in  Los  Ang- 
eles that  it  would  continue  to  fight  as  amicus 
curiae  in  the  Alden-Rochelle  suit  if  Ascap  ap- 
pealed. 

When  Alden-Rochelle  originally  filed  its  suit, 
in  the  Federal  court  at  New  York,  PCCITO 
entered  the  case  as  amicus  curiae. 

Judge  Leibell's  rule  found  Ascap's  licensing 
(Continued  on  Page  10) 


Free  Bridge  Toll 

The  Riverside  drive-in,  which  opened 
in  North  Kansas  City,  Mo.,  Thursday  of 
last  week,  is  offering  something  new  to 
patrons — free  bridge  toll.  One  prominent 
route  from  the  Kansas  side  to  the  theatre 
is  over  the  Fairfax  toll  bridge,  and  Paul 
Stonum,  manager  of  the  drive-in,  is  meet- 
ing this  (cost)  opposition  by  a  tieup  with 
the  bridge  management  which  permits 
Riverside  patrons  to  cross  the  bridge 
without  charge. 


Exhibitors  are  agreed  that  "it's  a  lot  of  talk," 
but  that  it  hurts. 

They  refer  to  the  impression  which  has 
gradually  been  built  to  heroic  proportions 
throughout  the  country  that  motion  pictures 
today  are  "no  good."  They  don't  know  how  this 
impression  got  built  they  say,  excepting  for  a 
"lot  of  talk,"  but  they  do  know  that  it  is  hitting 
the  box-office. 

The  more  realistic  of  exhibitors  questioned 
by  Showwen's  Trade  Review  declare  that 
business  is  not  bad — if  you  consider  it  in  rela- 
tion to  pre-war  days,  but  that  it  does  not  show 
a  healthy  trend  to  grow.  In  fact  they  point  that 
it  is  off  now,  and  while  a  number  of  reasonable 
excuses  can  be  offered — such  as  the  readjust- 
ment of  population,  other  ways  to  spend  money, 
competitive  amusements,  increased  costs  of  liv- 
ing which  slash  the  amusement  budget  thinner 
than  the  steak  the  butcher  now  sells  as  record- 
high  prices — and  the  heat — they  all  agree  that 
there  is  something  hitting  the  box-office  which 
is  more  than  seasonal  and  something  more 
than  economic. 

Lack  of  Ground 

The  difficulty  in  making  an  accurate  survey  of 
the  situation,  it  became  evident  early  in  the  study 
which  Showmen's  Trade  Review  conducted, 
was  the  common  ground'  upon  which  to  base  it. 

Exhibitors  in  the  main  were  inclined  to  blame 
anything  but  themselves.  Distributors  in  the 
main  were  inclined  to  blame  exhibitors. 

Product  was  stressed  as  the  weak  point.  But 
a  check  shows  that  while  good  product  is  still 
a  good  answer  to  what  ails  the  box-office,  good 
product  in  more  than  one  situation  is  failing  to 
meet  its  estimated  box-office  potential, — pro- 
vided of  course  if  you  consider  the  potential  in 
war  and  immediate  post-war  days. 

Not  for  Family 

Which  brings  up  the  wailing  problem  of  a 
midwestern  exhibitor  who  swears  to  heaven  that 
the  movies  are  growing  too  grown-up  and  there 
isn't  the  type  of  product  which  will  attract  the 
entire  family  and  make  the  youngsters  take  pop 
and  mom  by  the  hand  and  lead  them  to  the 
show.  (A  writer  from  Canada  this  week  told 
STR  that  her  prime  problem  was  that  whenever 
she  took  her  son  to  the  show  they  were  stopped 
by  an  "Adult"  classification,  posted  in  accord- 
ance with  the  local  film  laws.  It's  gotten  so 
that  her  son,  she  declares  says,  "Let's  do  some- 
thing else,"  since  he  can't  get  into  a  movie.  She 
believes  this  is  breaking  down  the  pre-teenage 
audience  which  is  essential  to  movies). 

Yet  despite  all  the  stones  flung  at  product,  the 


picture,  available  in  recent  months  seems  to  be 
better  than  average,  the  ordinary  exhibitor  will 
admit.  He  is  struck  by  the  fact,  however,  that 
they  don't  draw  what  he  thinks  they  should. 

Asked  about  films  like  "Easter  Parade,"  "The 
Emperor  Waltz"  and  even  the  "Fuller  Brush 
Man,"  he  usually  has  no  reply.  They  do  well 
apparently.  But  he  still  feels  that  he  is  being 
let  down. 

Further  questioning  reveals  that,  in  the  case 
of  neighborhood  theatres,  the  average  exhibitor 
is  impressed  by  the  fact  that  many  familiar  faces 
aren't  seen  at  the  box-office  anymore. 

After  the  usual  reasons — such  as  high  cost  of 
(Continued  on  Page  10) 

Charges  Schine 
Restricted  Film 

Mt,  Vernon  Exhibitor 
Files  $345,000  Suit 

What  is  believed  to  the  first  suit  filed  by  an 
exhibitor  against  the  Schine  Circuit,  Inc.,  charg- 
ing attempts  to  monopolize  films  was  entered 
in  federal  court  at  Columbus,  Ohio,  Tuesday 
when  Emerson  W.  Long  sued  under  the  anti- 
trust laws  for  $345,000  damages  charging  that 
Schine  had  prevented  his  Memorial  at  Mt. 
Vernon  from  getting  a  suitable  run  of  film. 

The  damages  are  said  to  arise  from  Jan.  1, 
1935  to  Jan.  1,  1948  and  the  complaint  charges 
that  Schine  through  its  buying  power  not  only 
prevented  the  Memorial  from  getting  "suitable 
run  product"  but  also  opened  the  Lyric,  which 
had  been  closed,  as  soon  as  Long  started  to 
operate  the  Memorial. 

The  complaint  further  charges  that  Schine : 
1 )  tried  to  get  the  Memorial  lease  away  from 
Long  in  order  to  close  the  theatre;  2)  that  the 
Schine  efforts  allegedly  to  stifle  competition  in 
Mt.  Vernon  were  part  of  a  scheme  by  that 
circuit  to  monopolie  the  exhibition  of  film  in 
all  towns  where  Schine  operates. 


$20,000  Worth 

Attorney  Thomas  McConnell  of  the 
Jackson  Park  Theatre  suit  in  Chicago  is 
asking  $20,000  in  attorney's  fees  and  court 
costs  for  the  recent  contempt  action  he 
brought  against  the  defendants,  which 
consisted  of  distributors  and  the  two 
principal  Chicago  theatre  circuits.  The 
hearing  probably  will  be  heard  when 
Judge  Michael  Igoe  returns  from  vaca- 
tion. 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 


MGM,  20th-Fox  Make  Strong 
Argument  for  Conciliation 


Richer,  Smith  Tell 
Indiana  Exhibitors 
How  Their  Plans  Work 

Representatives  of  two  major  motion  picture 
distributing  corporations  this  week  presented 
strong  arguments  in  favor  of  conciliation  as  the 
Associated  Motion  Picture  Theatre  Owners  of 
India*i  held  a  meeting  at  French  Lick  Springs. 

The  representatives  were  MiGM's  Exhibitor 
Relations  Chief  H.  M.  Richey,  who  described 
the  success  of  the  MGM  "talk  it  over  plan,"  and 
20th  Century-Fox  General  Sales  Manager  Andy 
W.  Smith  who  described  the  Smithberger  plan 
which  20th-Fox  and  North  Central  Allied  are 
testing  in  Minneapolis. 

Few  Squawks 

Three  years  of  MGM's  policy  of  inviting  the 
exhibitor  to  bring  his  squawks  to  the  exchange 
manager  and,  as  a  court  of  appeal,  to  Vice- 
President  William  F.  Rodgers,  has  resulted  in 
comparatively  few  complaints,  Richey  said, 
acknowledging  that  when  the  plan  had  been 
first  broached,  MGM  felt  apprehensive  lest  it 
be  flooded  with  complaints. 

Despite  the  fact  that  the  three-year  period 
more  than  three  and  a  half  million  contracts 
and  15  million  playing  days  had  been  involved, 
"we  haven't  had  50  complaints  to  reach  Mr. 
Rodgers'  desk,"  Richey  said.  "And,"  he  con- 
tinued, "those  that  were  adjusted  in  the  field 
were  also  relatively  small.  It  poinnts  up  the 
proposition  that  when  men  sit  down  and  talk 


things  over,  fair  conclusions,  generally,  can  be 
arrived  at,  and  are." 

Richey  said  there  was  no  time  now  for  intra- 
industry  quarrels  and  that  all  branches  ought 
to  devote  themselves  to  "our  big  job — that  of 
pulling  back  into  your  theatres  that  SO  million 
people  who  are  today  being  enticed  elsewhere." 
Other  problems  such  as  taxes,  bad  public  rela- 
tions, costs,  reduced  buying  power,  competition, 
must  be  faced  together,  he  added. 

Smith  in  his  talk  declared  that  "the  failure 
of  conciliation  and  mediation  plans  in  the  past 
has  been  due  to  the  fact  that  they  were  con- 
ceived on  a  national  basis."  He  pointed  out  that 
the  Smithberger  committee  was  a  committee 
consisting  entirely  of  exhibitors  and  said  that 
20th-Fox  was  ready  to  take  "inventory  of  their 
efiforts  and  change  their  views  and  actions." 
However,  he  added  an  "appeal  to  all  to  be  con- 
siderate of  each  other's  problems  sincerely  and 
honestly.  .  .  . 

"Liberation  from  court  attacks  and  other  agi- 
tation," he  said,  "could  enhance  the  value  and 
purpose  of  the  screen." 

Not  by  Litigation 

"We  cannot  improve  conditions  by  distrust, 
by  gossip  or  innuendo,  or  for  that  matter  by 
law  or  court  decree,"  Smith  said.  "I  feel  we've 
got  to  find  a  peaceful  practical  and  fair  method 
by  which  every  individual  can  seek  to  establish 
his  right  to  a  fair  and  honest  existence  in  our 
business.  All  this  cannot  be  done  overnight,  but 
1  trust  that  you  will  see  its  merits  and  adopt 
it  as  a  definite  curriculum  of  your  organiza- 
tion's activities." 


Variety  Clubs  Set  Out  to  Establish 
New  Tents  in  U.  S.  and  London 


Variety  Clubs  International  this  week  moved 
on  both  the  national  and  international  fronts  to 
establish  new  tents  with  more  than  a  possibility 
that  one  would  be  chartered  in  Houston  and 
another  in  London. 

The  Houston  tent  formerly  operated  as  a 
branch  of  Dallas  Tent  No.  17  but  with  the  deci- 
sion of  the  past  Variety  convention  that  no 
branch  tents  should  operate,  it  has  applied  for 
a  charter  and  will  be  known  as  the  Variety  Club 
of  Houston,  Tent  No.  34.  Its  chief  barker  will 
be  John  Paul  Goodwin  who  will  also  repre- 
sent the  new  tent  at  the  Mid- Year  Conference 
and  Humanitarian  Award  Dinner  of  the  inter- 
national organization  in  Washington  during 
September.  Applying  for  a  charter  with  Good- 
win are  Lou  C.  B.  Baxley,  W.  E.  Bremer,  Fred 
Cannata,  Robert  Z.  Glass,  Jack  Groves,  Al 
Lever,  Mitchell  M.  Lewis,  Al  Mortensen,  B.  F. 
Orr,  Sid  Suhler,  Frank  Wilkie. 

Headquarters  for  the  new  tent  will  be  in  the 
Texas  State  Hotel  and  its  charity  will  be  Boys 
Harbor,  a  home  on  Galveston  Bay  dedicated  to 
caring  for  underprivileged  boys.  Meanwhile  it 
will  continue  to  support  Tent  17's  Boys  Ranch 

Screen  Extra  Fight 

Hollywood  was  threatened  with  renew- 
ed labor  warfare  in  extra  ranks  this 
week  as  the  defunct  Screen  Players 
Union,  which  lost  a  bargaining  election 
two  years  ago  with  the  Screen  Extras 
Guild,  announced  that  it  was  reactivated 
and  filed  for  a  new  election. 


at  Cooperas  Cove,  Texas. 

From  London  Second  Assistant  International 
Chief  Barker  C.  J.  Latta  reports  progress  is  be- 
ing made  on  the  London  tent  and  there  is  great 
interest  in  Britain  in  the  project. 

Interest  in  tents  by  both  Portland  and  Seattle 
will  cause  International  Chief  Barker  R.  J. 
O'Donnell  and  Executive  Director  Bill  McCraw 
to  make  a  trip  to  those  cities  shortly  to  discuss 
organization,  the  Clubs'  headquarters  reported. 


Savini  to  Reissue 

8  Bill  Elliott  Westerns 

.\stor  Pictures  President  R.  M.  Savini  this 
week  announced  he  would  reissue  eight  "Wild 
Bill  Elliott"  westerns  for  theatrical  presentation 
in  September.  Titles  of  the  eight,  which  were 
acquired  along  with  the  16-mm.  rights  reported- 
ly from  Columbia  are :  "Return  of  Daniel 
Boone,"  "Lone  Star  Pioneers,"  "In  Early  Ari- 
zona," "Frontiers  of  '49,"  "The  Taming  of  the 
West,"  "Law  Comes  to  Texas,"  "Man  from 
Tumbleweeds,"  "Pioneers  of  the  Frontier." 


Film  Classics  Opens 
World  Soles  Meet 

Film  Classic  opened  its  first  world-wide  sales 
meeting  Friday  in  the  east  ballroom  of  the 
Hotel  Astor,  New  York,  for  a  three-day  series 
of  conferences  which  will  bring  together  execu- 
tives and  personnel  of  its  domestic  and  foreign 
branches.  President  Joseph  Bernhard  will  pre- 
side. 


Drive-in  Protest 

More  than  60  residents  of  St.  Louis 
Park,  Minneapolis  suburb,  protested  to 
the  village  council  about  the  proposed 
construction  of  a  drive-in  theatre  by 
Minnesota  Entertainment  Enterprises, 
Inc.  The  firm  had  asked  rezoning  action 
by  the  council  to  permit  the  outdoor 
theatre  on  a  36-acre  tract  in  the  north- 
west corner  of  the  Park.  The  objectors 
said  the  theatre  would  create  a  traffic 
hazard,  noise  and  other  undesirable  con- 
ditions in  a  residential  neighborhood.  The 
council  took  the  matter  under  advisement. 


Rathvon  Quits 
RKO  Aug.  31 

Hughes  Appoints  3  to  Head 
Present  Studio  Production 

N.  Peter  Rathvon  this  week  announced  from 
Hollywood  that  he  would  resign  the  presidency 
of  RKO,  a  post  he  has  held  since  1942,  on  Aug. 
31  at  which  time  the  RKO  stockholders  will 
meet  in  Wilmington,  Del. 

Rathvon's  resignation  was  originally  intended 
to  take  effect  sooner,  but  the  RKO  president 
reportedly  stayed  on  until  the  stockholders' 
meeting  at  the  request  of  Principal  Stock- 
holder Howard  Hughes.  To  date  no  sucessor 
for  Rathvon  has  been  officially  announced  though 
talk  in  Hollywood  and  in  the  east,  which  has 
been  speculating  upon  tlie  future  plans  of 
RKO,  named  several  industry  personalities,  in- 
cluding a  present  RKO  executive. 

Rathvon's  resignation  came  almost  simultane- 

Not  for  O'Donnell 

R.  J.  O'Donnell,  vice  president  and  general 
manager  of  the  Interstate  Circuit,  Inc.  this 
week  told  SHOWMEN'S  TRADE  REVIEW 
that  reports  he  would  join  RKO,  presumably 
as  president,  were  entirely  without  founda- 
tion. O'Donnell,  who  stressed  the  fact  that 
he  was  much  too  busy  with  his  Interstate 
responsibilities  to  consider  outside  offers,  de- 
clared that  he  had  never  spoken  to  Howard 
Hughes  or  anyone  else  on  the  subject  and 
said  he  had  no  idea  how  the  rumor  started 
or  how  it  reached  the  stage  wher  two  Holly- 
wood commentators  announced  it  as  a  fact. 

ously  with  the  announcement  that  Hughes  had 
placed  a  three-man  committee  consisting  of  Sid 
Rogell,  Bicknell  Lockhart  and  C.  T.  TevHn 
in  charge  of  what  production  remained  in  the 
RKO  studios. 

This  move,  which  is  said  to  be  temporary  and 
probably  will  terminate  also  on  Aug.  31,  would 
apparently  put  Rogell,  veteran  producer,  in 
charge  of  the  studio,  since  Lockhart  and  TevHn 
have  no  known  production  experience  and 
come  from  the  Hughes  organization. 

Silent 

The  changes  increased  the  pace  of  Hollywood 
rumor,  which  has  been  continuous  in  its  specula- 
tion about  Hughes'  plans.  To  date  Hughes  has 
been  silent  on  what  he  plans  to  do  for  RKO, 
his  principal  move  up  to  now  being  in  curtailing 
production  for  the  present. 

Rathvon,  an  associate  of  Floyd  Odium  in 
the  Atlas  Corporation,  from  which  Hughes 
purchased  his  RKO  stock,  was  active  in  RKO's 
reorganization  during  the  bankruptcy  days.  He 
became  president  in  1942  and  in  addition  was 
chairman  of  the  board  of  the  two  subsidiaries, 
RKO  Radio  and  RKO  Theatres. 


  Z:.a  story 

at  every 

every  woman  with  a  man 


that  pointy" 
Zuh  a  conscience... 


ATEmy  INOUSTRYITE  WITH  A  THEATRE! 


•       Regal  Films  Presents 


POWEIL  SCOTT 


'ANE  WYATT  and 


lohn  Lite! 


Directed  by  ANDRE  DE  TOTH 
"d  by  SAMUEL  BISCHOFF 


8 


SHOWMEN'S  TRADE  REVIEW  July  31,  194« 


British  Move  to  Finance  Film  Production; 
Corporation  Would  Have  $20,000,000  Fund 

American  Industry  Fears  __— — ^— — — i^^™--— — ^— _— 
Plan  May  Aiieet  Its  It^S  B  HomB  Matkot? 


Eric  Johnston,  president  of  the  Motion  Picture  Association  of  America,  anticipated 
an  even  greater  decrease  in  foreign  incomes  from  motion  picture  rentals  as  he  warned 
the  industry  it  must  gear  itself  for  the  domestic  market. 

Johnston  pointed  out  that  returns  from  theforeign  film  market  in  1946were$120,000,000. 
In  1947  these  had  dropped  to  $90,000,000,  he  said.  In  1948  the  drop  would  be  to 
$70,000,000  and  in  1949  he  anticipated  the  foreign  revenues  to  be  from  between  $50 
to  $60  million. 

Further,  he  said  on  the  domestic  market:  "Pictures  are  competing  with  the  dollar 
hamburger  and  dollar  butter;  with  other  types  of  entertainment,  including  television, 
and  with  the  loss  of  foreign  markets." 


English  Studio  Space 

In  a  move  which  left  American  film  circles 
thoughtful  and  somewhat  angry,  Great  Britain 
this  week  prepared  to  finance  independent  pro- 
ductitJn  of  motion  pictures  through  a  specially- 
created  Film  Finance  Corporation. 

The  corporation,  which  would  spend  some 
$20,000,000  in  this  field,  after  it  is  authorized 
by  the  Government,  is  necessary,  Harold  Wilson, 
president  of  the  Board  of  Trade,  told  the  House 
of  Commons,  because  private  capital  had  not 
met  the  motion  picture  industry's  loan  needs. 

What  caused  some  element  of  anger  on  the 
American  scene  was  the  suspicion  that  such 
financing  would  come  from  American  dollars 
advanced  under  recovery  plans.  What  concerned 
it  still  more  however  was  the  fact  that  this 
independent  production  would  need  studio  space. 
Apparently  the  American  industry  thought  this 
space  would  come  from  all  studio  space  avail- 
able in  England  regardless  of  ownership  and 
that  the  British  production  program  might  even- 
tually crowd  American  production  in  England 
out  of  the  American-owned  studios. 

Since  such  American  production  was  one 
way  to  use  up  Brtish  non-remitable  funds  from 
American  pictures'  screen  rentals,  the  cause  for 
perturbation  is  apparent. 

Officially  Silent 

All  industry  branches  remained  officially  silent 
on  these  points.  Eric  Johnston,  president  of  the 
Motion  Picture  Association  of  America,  who 
had  previously  warned  the  American  industry 
to  make  pictures  whose  returns  might  be  real- 
ized from  the  American  product,  came  out  with 
a  warning  to  the  British. 

Johnston  stated  flatly  that  government  financ- 
ing would  mean  government  control. 

"Sooner  or  later,"  he  said  in  Hollywood, 
"the  (British)  Government  will  want  to  see 
what  kind  of  a  deal  it  is  financing.  It  will  want 
to  know  whether  the  producer  is  making  a 
good  picture  or  a  bad  one.  So  in  time  someone 
will  demand  to  see  the  script  and  inevitable 
before  long  the  Government  will  be  directing 
what  should  and  what  should  not  go  into  Bri- 
tish pictures." 

Johnston's  warning  provoked  no  remarks 
from  Britain. 

Meanwhile  in  the  United  States,  American 
distributors  continued  to  be  concerned  with  the 
British  quota  and  were  reported  to  be  still  con- 
sidering  a    withdrawal   from   individual  sales 


Johnston  on  British 

Speaking  about  the  plans  of  Great 
Britain  to  finance  independent  production, 
Eric  Johnston,  president  of  the  Motion 
Picture  Association  of  American  said 
from  Hollywood:  "I  expect  there  will 
be  a  large  number  of  defaults  on  the 
quota  because  Britain  cannot  make  pic- 
tures equal  to  U.  S.  pictures.  Last  year 
we  received  fifteen  films  from  England, 
which  gave  us  a  small  amount  in  com- 
parison to  what  we  turn  out  .  .  .  and 
many  of  these  were  of  high  quality.  Now 
they  are  attempting  to  turn  out  quan- 
tity instead  of  quality  and  they  are  also 
trying  to  legislate  people  into  the  thea- 
tres— something  that  cannot  be  done." 


and  distributing  activities  and  substituting  the 
Motion  Picture  Export  Association.  Such  a 
system  would  limit  the  amount  of  product  to 
be  sent  to  Britain  and  would  provide  a  unified 
sales  activity  with  regard  prices. 

The  MPEA  system  internationally  has  been 
considered  a  success  by  its  directors,  even  though 
it  has  run  into  stormy  weather  in  the  form  of 
censorship  and  apparent  ill-will  in  many  coun- 
tries. Some  of  its  activities  have  been  praised  by 
at  least  one  congressional  committee. 

Operating  as  a  monopoly  legalized  for  foreign 
trade  under  the  Webb-Pomerene  Act,  the 
MPEA  was  founded  in  the  spring  of  1946  by 
the  members  of  the  Motion  Picture  Association 
of  America  which  financed  it.  MPAA  Presi- 
dent Eric  Johnston  is  also  president  of  the 
MPEA,  but  the  two  organizations  are  legally 
separate.  Later  United  Artists  joined  the  export 
association,  without  joining  the  Motion  Picture 
Association  and  still  later  Allied  Artists  joined, 
in  this  particular  instance  acting  also  on  behalf 
of  Monogram. 

World  Operation 

The  export  organization's  world-wide  opera- 
tions are  three-fold.  In  countries  governed  by 
the  American  Military  Government  it  furnishes 
films  approved  by  the  military  authorities  and 
turns  them  over  to  the  AMG  which  furnishes 
distribution.  In  countries  where  there  are  na- 
tional or  semi-national  film  monopolies,  such  as 
Holland's  Bioscoop  Bond  or  Film  Poliski  in 
Poland,  it  furnishes  films  accepted  by  these 
monopolies  which  in  turn  title,  process  or  dub 
it  as  the  case  may  be  and  sell  it.  In  non-monopo- 
listic countries  such  as  England  would  be  and 
the  Netherlands  East  Indies  is  at  present,  the 
MPEA  selects  the  films  suited  for  the  market, 
ships  them  to  its  offices  there  and  the  MPEA 
sales  force  then  contacts  exhibitors  directly  to 
close  deals. 

Since  the  MPEA  pools  whatever  profits  it 
makes  out  of  operations  and  pays  its  members 
shares  of  these  profits  based  on  the  members' 
share  of  the  domestic  market,  it  is  theoretically 
possible  that  MPEA  might  decide  not  to  use 
a  single  picture  for  a  certain  company  for  ship- 
ment abroad  without  impairing  that  company's 
foreign  profits.  In  this  case  the  company  would 
merely  get  its  share  from  the  total  revenue 
brought  in  by  the  other  member  companies' 
pictures. 

Selectivity 

Selectivity  is  the  keynote  of  MPEA  opera- 
tion. Born  at  a  time  when  there  was  a  tendency 
to  dump  product  abroad,  it  immediately  adopted 
a  policy  to  send  no  picture  to  any  country  which 
it  does  not  think  will  find  a  ready  market  in 


that  country.  Coupled  to  this  is  a  pre-censorship 
policy  which  takes  in  the  customs  of  the  coun- 
try, its  likes  and  dislikes  as  well  as  the  views 
of  the  political  group  in  power. 

By  keeping  down  the  amount  of  features 
which  get  released  abroad,  it  so  far  has  made 
for  greater  profits  on  each  individual  picture 
and  has  tended  to  prevent  a  depressed  market 
which  would  arise  from  unrestricted  competi- 
tion and  the  dumping  of  films,  proponents  of 
the  MPEA  declare. 

How  It  Works 

The  system  works  out  somewhat  as  follows : 
The  member  companies   submit  availability 
lists  to  the   Hollywood  MPEA  office  which 
studies  their  possibilities  and  turns  in  a  report 
to  the  New  York  office. 

New  York  then  screens  the  pictures  for  a 
committee  of  the  Home  Office  Staff,  each  mem- 
ber of  which  reports  individually  on  a  Screen- 
ing Report.  The  Screening  Report  does  not  con- 
sider high  production  costs  or  local  successes 
as  a  yardstick.  MPEA  is  more  interested  in 
the  viewpoint  of  the  country  which  will  receive 
the  picture  and  claims  that  it  does  not  hesitate 
to  by-pass  big-budget  films  in  favor  of  smaller- 
budgeted  pictures  when  it  feels  the  latter  are 
more  acceptable  to  the  individual  foreign  market. 

Critical  Reaction 

Also  taken  into  consideration  is  the  critical 
reaction  to  the  film  in  the  United  States,  the 
nation's  leading  film  polls  and  other  data  which 
the  MPEA  considers  pertinent. 

The  staff  then  prepares  a  master  release 
schedule  in  which  complete  information  on  the 
films,  its  stars,  directors,  etc.,  is  filed.  (This 
last  assumes  importance  in  view  of  the  Iron 
(Continued  on  Page  17) 


Exclusives 

Twentieth  Century-Fox  Movietone 
News  and  New  York's  Paramount  Thea- 
tre both  scored  exclusive  news  beats  in 
different  fields  this  week,  the  former  in 
crime  by  its  regular  newsreel  which  is 
currently  furnished  client  theatres,  the 
latter  by  television  for  the  Paramount 
only. 

The  Movietone  reel  had  an  exclusive 
confession  of  Robert  Daniels,  Ohio  killer, 
which  Cameraman  Jack  Bamett,  assigned 
on  the  man  hunt,  got  by  being  johnny 
on  the  spot  shortly  after  the  capture. 
The  Paramount  ran  President  Truman's 
address  to  Congress  Tuesday  shortly  af- 
ter noon,  picking  up  the  telecast  and 
recording  it  on  film. 


Packs  a  terrific  boxoffice  wallop. 


One  of  the  best  of  the 


year.  By  all  means  buy  it! 


ILM  DAILY 


10 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 


NEWSREEL  CLIPS 


No  Ascap  Order 
Till  September? 

(Continued  from  Page  5) 
practices  in  connection  with  film  synchronized 
music  to  constitute  a  monopoly  and  clearly  in- 
dicated he  would  order  Ascap  to  return  such 
public  performance  rights  to  the  copyright  own- 
ers, and  to  stop  seeking  such  rights  for  itself. 
He  further  indicated  he  would  order  Ascap 
not  to  refuse  to  grant  such  licenses  to  motion 
picture  producers  at  the  time  synchronized  rights 
were  discussed  and  would  prohibit  Ascap  mem- 
bers^  from  licensing  these  rights  to  anyone  but 
producers.  Both  producers  and  Ascap  as  well 
as  Ascap  members  will  apparently  be  enjoined 
from  including  a  clause  in  exhibition  contracts 
compelling  the  exhibitor  to  take  out  an  Ascap 
license. 


Pay  Till  Court  Issues 
Injunction — Sullivan 

Members  of  the  Theatre  Owners  of  America 
were  warned  Wednesday  in  a  bulletin  issued 
by  Executive  Director  Gael  Sullivan  to  continue 
to  meet  their  "Ascap  obligations"  until  Federal 
Judge  Vincent  LeibelL  had  actually  issued  an 
injunction  in  the  Alden-Rochelle  suit.  The  TO  A 
previously  had  negotiated  a  reduction  from 
Ascap's  license  increase. 

"Exhibitors,"  Sullivan  declared,  "should  not 
stop  paying  Ascap  until  such  time  as  Ascap  is 
finally  enjoined  from  the  collection  of  the  license 
fees  or  until  the  judgment  becomes  final,  unless, 
of  course  the  particular  theatre  operator  wishes 
to  and  is  able  to  negotiate  individual,  separate 
contracts  with  composers,  authors  and  pub- 
lishers. 

"The  case  does  not  eliminate  the  requirement 
of  theatre  operators,  paying  for  performance 
rights.  They  will  still  have  to  pay  for  them 
either  as  'additional  film  rental'  as  pointed  out 
by  the  court,  or  perhaps  to  the  individual  com- 
posers, authors  and  publishers.  Any  statements 
to  the  contrary  can  be  only  misleading  and 
confusing.  .  .  . 

"Exhibitors  must  take  no  comfort  in  the 
fallacious  premise  that  individual  copyright  own- 
ers, on  their  own,  or  through  Ascap,  or  through 
some  other  organization  will  not  police  for 
copyright  violations  and  will,  if  detected,  do 
nothing  about  them." 


It's  a  Lot  oi  Talk,  Say 
Exhibitors  Bnt  It  Hurts 

{Continued  from  Page  5) 
living,  product,  etc. — are  discussed  and  dis- 
missed, the  majority  of  exhibitors  acknowledge 
that  they  believe  there  is  a  jinx  sign  on  Holly- 
wood and  that  it  has  come  from  too  much  talk 
about  the  movies. 

They  can't  plant  their  finger  on  what  causes 
this  talk,  but  they  will  tell  you  that  their  patrons 
have  the  definite  impression  that  movies  are 
not  what  they  ought  to  be.  Some  of  this,  they 
believe,  may  arise  from  the  over-emphasized 
economy  talk  which  emanated  from  the  west 
coast.  Some  of  it,  they  agree  after  discussion, 
may  arise  from  bad  newspaper  publicity  such 
as  writers  quitting  Hollywood  and  baring  their 
artistic  souls  to  the  public,  with  the  result  that 
audiences  get  the  impression  that  no  man  of 
talent  can  survive  such  a  wacky  atmosphere. 
Some  more  of  it  comes  from  ill-advised  publica- 
tion of  personal  notes. 

Anyway,  the  majority  agrees  there  is  a  "lot  of 
talk"  and  it  isn't  good. 


Some  Playing  Time  . 

Some  10,000  play  dates  for  the  one-reel  docu- 
mentary, "Our  American  Heritage,"  which  was 
released  ahead  of  the  arrival  of  the  Freedom 
Train,  have  already  been  played  across  the 
nation,  the  American  Heritage  Foundation  an- 
nounced this  week.  Accompanying  these  play- 
dates,  there  was  also  played  a  pre-Rededication 
week  trailer. 

These  playdates,  all  of  which  took  place 
within  the  first  10  months  of  the  Freedom 
Train's  travels  in  connection  with  Rededica- 
tion  Week,  also  included  the  showing  of  a  pre- 
Rededication  Week  Trailer,  the  Foundation 
said.  Two  territories  cited  by  the  organiaztion 
for  outstanding  work  in  getting  both  the  trailer 
and  the  short  played  were  the  midwest,  where 
Senn  Lawler  of  the  Fox  Midwest  Amusement 
Corporation  screened  the  films  throughout  the 
area,  and  in  the  Chicago  area,  where  a  15-day 
program  dedicated  to  the  "ideals  and  objectives 
of  the  American  Heritage  Foundation  on  good 
citizenship"  was  pushed  by  John  Balaban,  gen- 
eral chairman  of  the  Greater  Chicago  Rededica- 
tion  program,  and  Arthur  Schoenstadt  of  the 
Schoenstadt  circuit. 

For  Youth 

Advertising  Council,  Inc.,  is  preparing  a 
special  ad  for  newspapers  to  support  the 
Theatre  Owners  of  America's  "Youth  Month" 
movement.  National  Chairman  Charles  P. 
Skouras  announced.  In  the  radio  field  "Dr. 
IQ."  will  stress  the  month  in  its  September 
program  and  Ted  Malone  on  Westinghouse 
is  making  arrangement  for  a  salute  to  the 
campaign  for  Sept.  20.  Sammy  Kaye  and  his 
orchestra  have  volunteered  their  services  to 
score  the  Youth  Month  song,  I  am  the  YOU 
in  the  U.  S.  A. 

Foreign 

Distinguished  Films,  Inc.,  will  bring  12 
new  foreign  films  to  the  U.  S.  this  year, 
among  which  are  "Dangerous,"  "Four  Steps 
in  the  Clouds,"  "As  Only  Love,"  "Wrath  of 
God,"  "Hoboes  in  Paradise,"  "The  Wicked 
Duchess,"  "Quiet  Week  End,"  "You  Don't 
Die  that  Way." 

Film  Rights  International  will  release 
"Back  Streets  of  Paris"  in  September.  Art- 
kino  will  release  the  German  film  "Murderers 
Among  Us"  shortly  for  a  New  York  run. 
Arnold  Jacobs  has  been  appointed  general 
manager  of  the  Siritzky  circuit  of  foreign- 
filmers  in  Brooklyn,  New  York  and  Boston. 

Names 

MGM  Publicity  Chief  Herb  Crocker  is 
vacationing  on  a  28-foot  sloop.  Warners' 
Samuel  Schneider  and  his  wife,  together  with 
Warner's  Theatre  W.  Steward  McDonald 
and  Mrs.  McDonald  are  back  from  a  six- 
week  trip  to  England.  Walt  Disney's  World- 
wide Supervisor  William  B.  Levy  is  off  to 


Rd.  Shorts 

Balaban  and  Katz  are  showing  the 
Chesterfield  tobacco  short  on  their  film 
programs,  following  a  lead  taken  by  the 
Essaness  Oriental  which  showed  the  tele- 
phone and  cotton  shorts.  The  trend  in  the 
direction  of  showing  commercial  shorts 
is  emphasized  by  that  the  New  York 
Central  is  distributing  five  film  cover- 
ing various  operations  of  the  railroad. 


Hollywood.  Universal-International's  East 
ern  Ad  and  Publicity  Director  Maurice  A. 
Bergman  is  back  in  New  York  after  a  trip 
to  Paris.  Eddie  Dowden  of  Loew's  ad  de- 
partment is  vacationing  at  Nassau  Pt.,  Long 
Island.  Astor  Pictures  Ad  Manager  Seymour 
(Cy)  Eichman,  has  returned  from  an  auto 
trip  through  New  England  with  his  wife. 


Calendar 


AUGUST 

2,  annual  outing  and  dinner-dance.  Variety  Club  of 
Buffalo  at  the  Auto  Club  of  Buffalo. 

3,  North  Central  Allied  regional,  Fargo,  N.  D. 

4,  North  Central  Allied  Regional,  Devil's  Lake,  N.  D. 
20-22,    regional   convention.   Screen   Guild  franchise 

holders,  Memphis. 

24,  Motion  Picture  Theatre  Owners  of  Conn.,  golf 
tourney,  Racebrook  Country  Club,  Orange,  Conn. 

30-  Sept.  1,  convention,  Allied  Theatres  of  Michigan, 
Inc.,  Book-Cadillac  Hotel,  Detroit. 

31-  Sept.  1.  annual  convention,  managers  of  Fox  Mid- 
west Theatres,  Elms  Hotel,  Excelsior  Springs,  Mo. 

SEPTEMBER 

14,  15,  convention.  Independent  Theatre  Owners  of 
Ohio,  Deshler-Wallick  Hotel,  Columbus,  O. 

16-17,  Mid-year  meeting  Variety  Clubs  International, 
Statler  Hotel,  Washington,  D.  C. 

18,  Variety  Clubs  International  Humanitarian 
Award  dinner  and  presentation  to  Secretary  of  State 
George  C.  Marshall,  Statler  Hotel,  Washington,  D.  C. 

24,  annual  golf  tournament,  Variety  Club  of  Phila- 
delphia, Whitemarsh  Valley  Country  Club. 

24-25,  convention.  Theatre  Owners  of  America, 
llrake  Hotel,  Chicago. 

27,  annual  convention.  Motion  Picture  Theatre  Own- 
ers of  St.  Louis,  Eastern  Missouri  and  Southern  Illinois, 
Hotel  Jefferson.  St.  Louis. 

28-  30,  joint  convention.  Theatre  Equipment  Dealers 
I'rotective  Ass'n  and  Theatre  Equipment  Supply  Manu- 
facturers Ass'n,  Hotel  Jefferson,  St.  Louis. 

OCTOBER 

17,  ninth  annual  dinner  dance.  Motion  Picture 
Bookers  Club,  Hotel  Commodore,  New  York. 

NOVEMBER 

1-2,  convention.  Allied  Theatre  Owners  of  Texas, 
Dallas. 

27-28,  fall  board  meeting  of  National  Allied,  New 

Orleans. 

29-  Dec.  1,  annual  convention.  National  Allied,  New 
Orleans. 


Smakwitz  Promoted 
To  Warner  Zone  Chief 

Promotion  of  Charles  A.  Smakwitz,  from 
assistant  zone  manager  in  Albany  to  that  of 
Albany  zone  manager  was 
announced  this  week  by 
Harry  M.  Kalmine,  presi- 
dent and  general  manager 
of  Warner  Bros..  Thea- 
tres. 

Smakwitz  takes  over 
the  post  held  by  C.  J. 
Latta,  transferred  by 
Warnsr  Bros.,  to  theatre 
operation  in  England. 

The  veteran  showman 
has  been  with  Warner 
Bros,   theatre  operations 

for      over      20      years,  Smakwitz 
having  served  as  assistant  zone  manager  to 
several  executives.  He  joined  the  Mitchell  H. 
Mark  Realty  Corporation  in  1917. 


No  Product  He  Says 

Simon  Lazarus  closed  his  Ritz  at  South  Pasa- 
dena Wednesday  claiming  he  was  unable  to  get 
product. 


SHOWMEN'S  TRADE  REVIEW.  July  31,  1948 


n 


Selling  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising,  Publicity  and  Exploitation 


'Star  Month'  Campaign 
For  Two  20th-Fox  Films 


Babe  Ruth  Day  Climaxed  by 
Benefit  Premiere  at  Astor 


First  of  a  series  of  special  exploitation  cam- 
paigns designed  to  give  maximum  publicity  to 
the  top  stars  in  "That  Lady  in  Ermine"  and 
"The  Walls  of  Jericho,"  will  be  launched  next 
month  iby  20th  iCentury-Fox,  it  was  announced 
this  week  by  Charles  Schlaifer,  director  of  ad- 
vertising and  publicity.  There  are  six  top- 
ranking  Hollywood  stars  in  the  two  pictures. 

With  Betty  Grable  and  Douglas  Fairbanks, 
Jr.,  heading  the  cast  of  "That  Lady  in  Ermine," 
and  Cornel  Wilde,  Linda  Darnell,  Anne  Baxter 
and  Kirk  Douglas  starred  in  "The  Walls  of 
Jericho,"  theatres  throughout  the  country  play-, 
ing  both  pictures  during  August  are  being 
asked  to  participate  in  the  "Star  Month"  drive. 

Suggested  plans  for  publicizing  and  advertis- 
ing the  event  include  special  trailers,  posters 
and  lobby  displays,  as  -well  as  publicity  for  news, 
radio  and  house  program  planting. 

The  "Star  Month"  campaign  will  supplement 
the  regular  campaigns  now  in  work  on  the  in- 
dividual pictures.  Combined,  they  will  set  the 
stage  for  first  runs  in  August  as  well  as  subse- 
quent runs  during  the  weeks  following. 


Helen  Walker  Set  for 
'Dear  Secretary'  Tour 

In  connection  with  the  release  of  Harry  Pop- 
kin's  "My  Dear  Secretary,"  Helen  Walker  is 
being  set  to  make  personal  appearances  in  25 
key  cities  concurrent  with  local  showings  of 
the  picture.  Arrangements  are  being  made  for 
Miss  Walker  to  devote  one  day  in  each  city  to 
function  as  executive  secretary  to  the  Mayor. 
The  occasion  will  be  officially  proclaimed 
"Secretary's  Day"  by  the  Mayor  in  each  in- 
stance. It  is  expected  that  the  tour  will  start 
in  the  Southern  States. 

After  covering  key  spots  in  the  South,  Miss 
Walker  will  appear  in  Baltimore,  New  York, 
Philadelphia,  and  then  head  westward  through 
the  middle  west  and  back  to  the  Pacific  Coast. 


National  Ad  Campaign 
Begins  on  'Velvet  Touch' 

RKO  Radio  is  putting  an  extensive  national 
ad  campaign  behind  Independent  Artists'  "The 
Velvet  Touch." 

Starting  with  Pic-Tour  ads  the  early  part 
of  this  year,  the  campaign  is  now  fully  under 
way  in  full-page  advertisements  appearing  in 
current  issues  of  Red  Book,  True  Story,  Wo- 
man's Home  Companion,  Life,  Look  and  Cos- 
mopolitan,  as  well  as  leading  fan  publications, 
for  a  grand  total  of  over  87  million  circulation. 


'Moonrise'  Premiere 
Set  for  September 

World  premtere  of  Republic's  "Moonrise," 
starring  Dane  Clark,  Gail  Russell  and  Ethel 
Barrymore,  is  planned  for  the  first  or  second 
week  in  September  at  the  Hollywood,  Para- 
mount and  Downtown  theatres,  Los  Angeles. 
Picture  was  produced  by  Charles  Haas  and 
difp'cted  by  Frank  Borzage. 


Highlighted  by  the  personal  appearance  of 
Babe  Ruth,  who  for  the  past  month  has  been 
under  observation  at  Memorial  Hospital,  the 
gala  world  premiere  of  Roy  Del  Ruth's  Allied 
Artists  production,  "The  Babe  Ruth  Story," 
was  held  Monday  night  in  New  York  at  the 
Astor  Theatre  for  the  benefit  of  the  Babe  Ruth 
Foundation. 

The  premiere  climaxed  Babe  Ruth  Day. 

Last  Sunday  Mayor  William  O'Dwyer  made 
a  special  visit  to  Memorial  Hospital  where,  in 
the  presence  of  photographers,  newsreel  men 
and  reporters,  he  received  an  invitation  from 


First  Roll  Call 


1.  M.  P.  S. 


Membership  as  of  July  28,  1948 


Appears  Next  Week 


in 


Once  again,  a  new,  original, 
progressively  constructive  service 
feature  is  introduced  by  'The 
Service  Paper  of  the  Motion  Picture 
Industry'  for  the  benefit  of  the 
theatres — and  the  men  and  women 
actively  engaged  in  their  operation 
— where  the  artistic  creations  of 
screen  writers,  actors,  directors  and 
cameramen  are  presented  to  the 
audiences  tubose  patronage  and 
applause  is  the  aim  and  ideal  of  all 
producers  and  distributors  of  mo- 
tion pictures. 


Babe  Ruth  to  attend  the  benefit  premiere.  Then 
the  Mayor  read  a  proclamation : 

"Whereas  we  have  in  our  city  a  man  de- 
servedly loved  and  admired  by  the  youth  of 
the  entire  nation,  and  Whereas  this  citizen  of 
New  York,  the  greatest  athlete  of  his  time, 
has  become  an  immortal  in  the  game  of  base- 
ball, and  Whereas  George  Herman  Ruth,  gentle- 
man, athlete,  and  outstanding  American,  is 
worthy  of  the  recognition  of  his  fellow  New 
Yorkers, 

"Now,    Therefore,    I,    William  O'Dwyer, 
Mayor  of  the  City  of  New  York,  do  hereby 
proclaim  Monday,  July  26 — Babe  Ruth  Day — 
and  call  upon  our  citizens  to  observe  this  day 
{Continued  on  Page  14) 


'Rope'  to  Premiere  at 
Globe  on  August  26 

Warner  Bros,  this  week  announced  the  world 
premiere  engagement  of  Alfred  Hitchcock's 
Technicolor  production  of  "Rope,"  starring 
James  Stewart,  at  Brandt's  Globe  Theatre  in 
New  York  on  August  26.  The  premiere  is  being 
accorded  an  elaborate  advertising,  publicity  and 
exploitation  campaign. 

A  special  teaser  campaign  in  the  New  York 
dailies  was  begun  three  weeks  ago,  for  a  seven- 
week  ad  buildup  in  advance  of  premiere  date. 
A  radio  campaign  covering  all  local  stations 
started  this  week,  five  weeks  in  advance  of 
playdate.  The  publicity  campaign  has  been  um- 
derway  for  several  weeks,  with  the  current  issue 
of  Life  magazine  hailing  the  feature  as  "The 
Picture  of  the  Week." 

"Rope,"  Transatlantic  Pictures'  first  produc- 
tion for  Warner  release,  will  be  nationally  dis- 
tributed September  25. 


Ann  Blyth  in  Tieup 
With  Superman  Comics 

Universal-International  has  set  a  deal  with 
National  Comics  Publications  whereby  Ann 
Blyth  will  be  featured  as  a  personality  in  Super- 
man Comic  Books.  The  book,  with  more  than 
two  million  circulation,  will  feature  Miss  Blyth 
on  the  cover  and  in  the  text,  which  Lynn 
Perkins  is  writing. 

The  edition  is  scheduled  to  coincide  with  the 
national  release  date  of  "Mr.  Peabody  and  the 
Mermaid,"  and  the  publication  will  feature 
Superman  and  Ann,  the  latter  represented  botii 
as  the  mermaid  and  herself. 


Holt  Comic  Magazine 
Good  for  Tieups 

Tim  Holt,  now  starring  in  a  series  of  out- 
door action  dramas  for  RKO  Radio,  is  the 
subject  of  a  monthly  cartoon  magazine  pub- 
lished by  Magazine  Enterprises,  Inc.  which 
has  assumed  an  average  half-million  newsstand, 
sales  per  issue.  The  title  of  the  magazine  is  Tim 
Holt  Western  Adventures  and  full  credit  is 
given  to  his  most  recent  RKO  releases  includ- 
ing "The  Arizona  Ranger"  and  "Guns  of  Hate." 


12 


SHOWMEN'S  TRADE  REVIEW  July  31,  194« 


Campaign  Material  for 
UNITED  ARTISTS' 
"Pitfall" 

GENERAL  APPROACH:  A  whirlwind 
draqia  of  passion  and  jealousy  developing 
when  a  husband  escapes  from  his  routine  for 
a  day  and  falls  in  love  with  the  wife  of  a 
jailed  embezzler.  Homicide  and  manslaughter 
result,  but  the  man  beats  the  murder  charge 
through  the  love  of  the  embezzler's  wife.  Her 
genuine  love  and  devotion  will  win  the  sym- 
pathy of  women. 

NEWSPAPER  ADS:  The  17  prepared  ads 
are  a  workmanlike  job  and  are  devoted  mainly 
to  the  film's  dramatic  high  spots,  with  the 
"clinch"  as  a  bid  for  the  feminine  trade. 
Catchlines  are  also  designed  to  whip  up  femi- 
nine interest.  White  space  is  employed  in  a 
number  of  the  layouts  to  center  attention  on 
the  dramatic  scenes,  notably  in  the  one  show- 
ing Dick  Powell's  kayo  of  the  insurance  de- 
tective. The  characters  all  but  jump  out  of 
the  picture  to  meet  the  eye.  The  semicircular 
form  of  the  kayo  ads  is  striking  in  itself. 
High-pressure  salesmanship  is  pointed  up  in 
the  ads  (including  the  600-liner  reproduced 
on  the  press  book  cover)  which  show  Powell 
and  the  embezzler  shooting  at  each  other 
through  a  broken  window  glass. 

NATIONAL  AD  COVERAGE:  Through 
Lizabeth  Scott's  tieup  with  Woodbury  Cold 
Cream  that  company  plugged  the  picture, 
with  portrait  of  the  star,  in  such  nationally 
circulated  magazines  as  Ladies  Home  Jour- 
nal, Woman's  Home  Companion,  Good 
Housekeeping  and  the  fan  magazines,  with 
an  estimated  coverage  of  31,000,000. 

POSTERS:  The  posters  will  be  found  just  as 
effective  for  cutouts  as  for  posting,  particu- 
larly the  figure  of  Powell,  with  gun  aimed, 
in  the  24-  and  six-sheets.  Also  the  head-and- 
shoulder  pictures  of  Powell  and  Miss  Scott 
from  the  24.  The  two  22-28s,  insert  and  win- 
dow cards  and  the  slide  repeat  the  dramatic 
scenes  that  appear  in  the  ads  and  in  some 
of  the  posters.  The  eight  llxl4s  are  dra- 
matic scene  stills.  Their  excellent  selling 
job  is  repeated  in  the  herald. 

EXPLOITATION:  In  the  film  Powell  is 
"Mr.  Average  Guy"  and  a  standout  in  the 
exploitation  suggestions  is  a  contest  to  find 
a  local  "Mr.  Average  Guy."  Suggested  are 
interviews  with  jail  inmates  on  the  "pitfalls" 
into  which  they  fell;  with  policemen  warning 
of  the  "pitfalls."  Idea  can  be  tied  in  with 
juvenile  delinquency  and  crime  prevention 
campaigns.  Excellent  promotion  can  be  ob- 
tained from  Grossett  and  Dunlap,  outlet  for 
the  book  reprint;  with  dealers  handling  Ex- 
acto  tools  and  hobby  sets;  from  the  Scott 
model  contest  for  models;  while  the  eight 
Scott  fashion  stills  are  good  for  women's 
shop  displays.  Nine  stills  are  pictured  from 
which  merchant  tieups  and  co-op  ads  can  be 
obtained.  Many  other  ideas  are  worthy  of 
study. 

PUBLICITY:  Mats  for  publicity  stories  are 
intriguing,  and  there  are  two  five-column 
stories  with  mats  of  the  stars — one  on  Miss 
■Scott's  meteoric  rise  to  powerful  dramatic 
roles,  the  other  on  Powell's  graduation  from 
musicals  to  realistic  dramas  and  there's  a 
three-column  piece  of  art  showing  Miss  Scott 
wearing  three  different  gowns,  which  could 
be  planted  on  the  fashion  page. 


War  Trophy  Committee 
Aids  on  Nesbitt  Short 

MGM  has  completed  arrangements  with  the 
War  Trophy  Safety  Committee  for  a  co-opera- 
tive promotional  campaign  on  its  John  Nesbitt 
Passing  Parade  short  subject,  "Souvenirs  of 
Death,"  which  dramatizes  the  dangers  inherent 
in  the  weapons  of  World  War  II  which  were 
brought  home  by  thousands  of  GIs  as  souvenirs. 

The  War  Trophy  Safety  Committee  was 
organized  by  the  Army,  Navy,  Air  Force, 
Treasury  Department  and  National  Rifle  Asso- 
ciation, to  assist  the  public  in  the  campaign  to 
reduce  the  great  number  of  deaths  caused  by 
these  weapons.  An  average  of  ten  thousand 
Americans  a  year  were  killed  by  these  "souvenirs 
of  death"  immediately  following  the  close  of 
World  War  II.  The  Committee's  function  is  to 
inform  and  advise  owners  of  the  weapons  how 
to  register  and  de-activate  them. 

State  chairmen  of  the  Committee  throughout 
the  country  will  cooperate  with  theatres  show- 
ing the  Nesbitt  short  subject  by  offering  special 
lobby  displays,  speakers,  literature,  etc.  A  special 
message  by  Charles  W.  Dullea,  President  of 
the  International  Association  of  Chiefs  of  Police, 
has  been  added  to  the  short. 


EL  Uses  Television 
To  Promote  Films 

Eagle  Lion  is  concentrating  as  much  attention 
on  television  as  on  radio  in  promoting  current 
and  forthcoming  releases,  Max  E.  Youngstein, 
director  of  advertising  and  publicity,  annnounced 
last  week.  He  listed  as  samples  of  the  sort  of 
promotion  it  is  integrating  in  its  program  some 
major  telecasts  between  July  7  and  22  on 
"Canon  City"  and  "Mickey." 

On  July  7,  Scott  Brady  appeared  on  WPIX 
to  boost  the  Overseas  Aid  for  Children  Ap^ 
peal.  He  was  introduced  with  a  strong  plug  for 
"Canon  City,"  with  full  credits  for  Loew's 
Criterion  and  local  playdate  mention.  Brady  also 
was  starred  on  the  ABC  television  network 
show  in  Philadelphia  on  July  18,  topping  his 
"in-person"  appearance  with  a  showing  of  his 
'Canon  City"-Hollywood  screen  test. 

Lois  Butler,  singing  star  of  "Mickey,"  made 
her  television  bow  on  July  16  over  the  ABC 
video  network's  progam,  "Three  About  Town," 
and  also  starred  on  WPIX  last  week  in  a 
"Teen-Timer"  Show  built  around  her  and  ex- 
cerpts from  "Mickey." 


Cooperation  in  Big  Way 

The  city  of  Kansas  City,  Mo.  began  a  "Save 
a  Life"  campaign  on  June  17,  which  involved 
a  number  of  theatres  as  co-partners  with  a 
line-up  of  big-name  organizations.  Roger  Rud- 
dick  of  the  Isis  Theatre  and  Hugh  Siverd  of 
the  Plaza — both  Fox  Midwest — arranged  book- 
ings for  "Driven  to  Kill,"  the  Lowell  Thomas 
short,  for  the  occasion.  Among  their  partners 
in  the  enterprise  were  the  Public  Service  Cor- 
poration, Kansas  City  Safety  Council,  and  the 
Police  Department. — KAN. 


Present  Herald,  Get  a  Pass 

Charles  Koerner  arranged  an  unusual  store 
tieup  in  Lancaster,  Pa.,  for  the  coming  of 
Columbia's  "To  the  Ends  of  the  Earth"  at  the 
Colonial.  Cooperating  grocery  store  distributed 
heralds  plugging  the  attraction,  and  listed  the 
feature.  Persons  who  went  to  the  theatre  and 
presented  a  copy  of  the  herald  were  given  a 
pass.  Posters  on  the  film  were  also  placed  in 
the  Army  recruiting  service  headquarters  and 
in  the  postoffice. 


^NSATIONAL 
SHOWING! 


Boshy  Crowther—N.  Y.  Times 


One  of  most  stirring  pic- 
tures ever  made! 


Alton  Cook—  ^ 


Fact  fil 
particul 


Howard  Barnes— 


J 


One  of  most  exciting  pic- 
tures I've  seen! 


Most  exciting  film  to  hit 
here  in  years! 

Exciting  to  see!  Realistic 
thriller! 

Sensational  movie!  Superior 
.  .  .  Exciting! 


Archer  Winston-N.  Y.  Post 


Grimly  exciting  melodrama! 
Tense  and  taut! 


I  Rose  Pe/sw/cfc— 
Journal-American 


> 


It's  five  o'clock,  Tuesday,  December  30,  1947. 

The  people  of  Canon  City,  Colorado,  are  preparing  for  another  quiet  winter 
evening^  Snow  is  just  beginning  to  fall.  Dusk  almost  hides  the  grim  silhouette 
of  the  State  Penitentiary  on  the  edge  of  town. 

Suddenly  it  happens!  , 

A  siren  screams  — then  another— and  another— shattering  the  air  itself  with  their 
terrifying  wails. 


med  V 


Twelve  desperate  convicts  — murderers,  kidnappers  — armed  with  crude  shotguns, 
clubs  and  knives  have  battered  their  blood-mad  way  to  freedom  in  the  most 
spectacular  joilbreak  of  our  time! 

Dragging  as  hostages  four  brutally  beaten  guards,  they  force  their  frenzied  way 
into  homes  at  gun  point. 

Thus  began  in  Canon  City  a  three  day  reign  of  terror  that  startled  the  nation 
with  screaming  headlines  from  coast-to-coast ...  a  reign  of  terror  broken  only 
when  the  town  fought  back! 


This  Is  Not  Fiction . .  .THIS  IS  THE  NAKED  FURY  OF  FACT! 


Now  You  Con  See  It  On  T  e  Screen... 


oy  It  Happened! 

Introducing  SCOTT  BRADY  with  Jeff  Corey  Whit  Bissell  Slanl  .  Clements  ■  Charles  Russell  •  DeForest  Kelley  ■  Ralph  Byrd  •  Mabe!  Paige 
Warden  Roy  Best,  himself  A  Bryan  Foy  Production  F  duced  by  Robert  T  Kane  Written  and  Directed  by  Crane  Wilbui 


14 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 


'B^BE  RUTH'  PREMIERE  TAKES  OVER  BROADWAY.  This  scene  of  Broadway  dur- 
ing the  world  premiere  of  Roy  Del  Ruth's  Allied  Artists  production,  "The  Babe  Ruth  Story," 
shows  the  brilliantly  lighted  thoroughfare  and  the  huge  crowds  which  assembled  to  honor 
Babe  Ruth,  upon  whose  career  the  story  is  based;  to  see  the  arrivals  of  notables  and  to 
attend  this  initial  showing  for  the  benefit  of  the  Babe  Ruth  Foundation. 

Babe  Ruth  Day  Climaxed 
By  Benefit  Premiere  at  Astor 


{Continued  from  Page  11) 
as  one  of  honor  to  a  beloved  American." 

The  premiere  received  widespread  coverage 
through  television  and  radio.  Celebrity  arrivals 
and  other  activities  in  the  Astor  lobby  were 
televised  by  WPIX,  the  New  York  News  sta- 
tion, while  the  Columbia  Broadcasting  System 
covered  the  event  through  Bill  Leonard's  pro- 
gram, "This  Is  New  York."  WNYC,  New 
York's  own  station,  also  broadcast  the  pro- 
ceedings, and  thousands  in  foreign  lands  heard 
them  through  the  Armed  Forces  Radio  Service 
and  the  Voice  of  America. 

High  Tribute 

During  the  televised  ceremonies,  "The  Babe 
Ruth  Story"  received  a  high  tribute  when  Phil 
Wilcox,  director  of  Motion  Picture  Relations 
of  Parents  Magazine,  presented  to  Allied  Artists 
President  Steve  Broidy  a  "special  Merit"  award 
in  honor  of  the  picture.  Presentation  marked 
the  first  time  in  several  years  that  the  medal 
has  been  issued. 

Besides  the  Sultan  of  Swat  himself,  other 
notables  attending  the  premiere  included  Gover- 
nor Thomas  E.  Dewey,  Cardinal  Spellman, 
Mayor  O'Dwyer  and  stage,  screen  and  radio 
stars,  as  well  as  society  leaders.  From  Holly- 
wood came  Charles  Bickford ;  Joe  E.  Brown, 
with  daughter  Mary  and  son  Joe  L. ;  Gale 
Storm;  Hillary  Brooke;  Producer-Director  Roy 
Del  Ruth ;  Associate  Producer  Joe  Kaufman ; 
Louis  F.  Lifton,  AA  director  of  advertising, 
publicity  and  exploitation ;  Harold  Mirisch,  vice 
president,  and  President  Broidy.  Other  Allied 
Artists  executives  attending  included  Edward 
Morey,  vice-president ;  Morey  Goldstein,  gen- 
eral sales  manager,  and  Nat  Furst,  eastern 
district  sales  manager. 

Premiere  a  Sellout 

The  premiere  was  a  sellout,  and  the  money 
from  the  performance  will  be  used  by  the  Babe 
Ruth  Foundation  to  develop  baseball-conscious 
youngsters  throughout  the  nation ;  for  the  pur- 
chase of  baseballs,  gloves  and  bats ;  to  obtain 
regular  bases  instead  of  rocks;  the  creation  of 
regular  baseball  diamonds,  and  the  formation 
of  amateur  baseball  leagues. 

Between  7  :30  and  8  :30  P.M.  on  Monday  eve- 
ning paper  gyroscopes  were  thrown  from  a 
window  of  the  Victoria  Hotel  entitling  pedes- 
trians who  recovered  them  to  receive  prizes  in 
the  Astor  lobby,  including  25  new  Babe  Ruth 


baseball  games,  25  copies  of  "The  Babe  Ruth 
Story,"  25  autographed  baseballs,  25  trophies, 
and  100  autographed  souvenir  bats. 

Regular  engagement  of  "The  Babe  Ruth 
Story"  started  Tuesday  morning. 


Joins  'Babe  Ruth'  Tieups 

Birds  Eye  Foods  have  joined  the  giant  tieup 
campaign  on  Roy  Del  Ruth's  Allied  Artists 
film,  "The  Babe  Ruth  Story,"  and  will  run  co- 
operative ads  in  196  daily  newspapers,  in  addi- 
tion to  supplying  posters  to  45,000  food  stores, 
according  to  an  announcement  by  the  studio. 


Denver  Dream  Girl  Photo 
Contest  for  "Dream  Girl' 

A  Dream  Girl  photo  contest  keynoted  the 
advance  campaign  for  Paramount's  "Dream 
Girl"  at  the  Centre  Theatre,  Salt  Lake  City, 
The  stunt  was  set  by  Manager  C.  Clare  Wood 
who  offered  three  cash  prizes  of  $25,  $15  and 
$10,  plus  guest  tickets  to  runners-up. 

Contestants  from  Utah  and  the  surrounding 
area  were  invited  to  submit  photos,  not  larger 
than  4x5  inches,  of  their  "dream  girl."  In  addi- 
tion to  the  prizes  given  by  the  Centre  Theatre, 
all  entries  were  submitted  to  the  national  photo 
contest  being  sponsored  by  Paramount.  Na- 
tional winner  of  the  contest  will  be  given  an 
all-expense-paid  trip  to  Hollywood  as  the  guest 
of  Paramount  in  addition  to  other  prizes.  Na- 
tional contest  prizes  total  $10,000  and  include 
various  kinds  of  photographic  equipment. — SLC. 


3  Midwest  Openings  to 
Follow  '1  Guys^  Premieie 

Following  the  August  4  premiere  of  Warners' 
"Two  Guys  from  Texas,"  starring  Dennis  Mor- 
gan and  Jack  Carson  with  Dorothy  Malone,  at 
the  Majestic  Theatre  in  San  Antonio,  which 
will  be  accompanied  by  a  host  of  special  events 
highlighted  by  the  personal  appearances  of  the 
stars  of  the  picture,  the  feature  opens  on  the 
Sth  at  the  Majestic,  Houston;  on  the  6th  at  the 
Majestic,  Dallas,  and  on  the  7th  at  the  Warner, 
Oklahoma  City. 

Each  of  these  openings  will  also  include  the 
appearances  of  the  feature's  stars  in  an  elab- 
orate series  of  events,  including  the  co-opera- 
tion of  local  civic  heads  at  these  ceremonies. 

Newspapermen  from  all  the  premiere  cities 
will  attend  all  the  openings — even  those  not 
in  their  own  city — covering  for  their  local  pa- 
pers. Extensive  radio  coverage  has  also  been 
set,  reaching  a  radius  of  200  miles  of  the  pre- 
miere cities. 


In  Portland  They  Have 
Real  Indians  for  Stunt 

Boy,  do  they  do  things  up  red  in  Portland, 
Ore. !  For  "Fort  Apache"  Alton  Robbins,  man- 
ager of  the  Fox  West  Coast  Orpheum  Theatre, 
imported  25  real  Indians  from  Oregon  reserva- 
tions. They  set  up  their  tepees  on  the  stage 
and  in  front  of  the  theatre  and  settled  down. 
The  result  was  a  traffic  tieup,  but  nobody  cared 
— looking  at  the  Indians  was  too  interesting. 

On  the  stage  the  Indians  put  on  their  fire 
dance,  which  it  is  easy  to  imagine,  was  a 
mighty  colorful  act.  They  were  all,  of  course, 
in  full  native  regalia  and  the  main  character 
of  the  dance  was  painted  a  brilliant  red.  The 
stunt  attracted  legitimate  newspaper  attention 
and  really  paid  off  at  the  box-office. 


National  Ad  Campaign 
Set  for  'Beyond  Glory' 

Paramount's  "Beyond  Glory,"  starring  Alan 
Ladd  and  Donna  Reed,  will  receive  a  national 
advertising  campaign  in  big-circulation  maga- 
zines starting  on  August  7,  a  month  in  advance 
of  its  national  release  on  the  Labor  Day  holi- 
day, the  company  announced.  The  full-page,  two- 
color  ads  will  coincide  with  pre-release  engage- 
ments, first  of  which  will  be  at  the  New  York 
Paramount.  Magazines  with  an  aggregate  cir- 
culation of  25,000,000  will  be  used. 

The  company  also  has  a  national  advertising 
campaign  under  way  for  "Dream  Girl." 


Youth  Month  Pressbook  Ready 

It's  here!  We  mean  the  campaign  book  for  Youth  Month  (Saluting  Young  America) 
which  runs  throughout  September. 

This  pressbook,  prepared  by  Ernie  Emerling  for  Charles  P.  Skouras'  Committee  of 
Theatre  Owners  of  America,  is  certainly  one  of  the  most  complete  aids  for  a  special 
campaign  ever  put  out.  Introduced  by  the  exchange  of  letters  between  Attorney  General 
Tom  C.  Clark  and  Mr.  Skouras,  the  book  is  divided  into  sections,  clearly  tabbed  on 
the  page  edges,  covering  exploitation,  lobby  and  screen,  and  publicity.  Through  it  all 
runs  the  theme  of  stemming  the  alarming  rate  of  juvenile  delinquency  and  also  of 
showing  each  community  that  theatres  are  helping  to  combat  this  problem,  rather 
than  causing  it. 

Among  the  ideas  are  a  Presidential  ballot  for  teenagers,  a  raft  of  contests,  shows, 
athletic  games,  and  the  establishment  of  young  people's  canteens.  Suitable  accessories 
are  provided,  including  a  valance  drape  and  a  burgee.  Trailers  are  also  suggested, 
already  obtainable  from  National  Screen  at  low  prices.  To  top  it  off,  some  really 
usable  publicity  is  offered  that  means  sure  newspaper  breaks  for  the  theatre.  Radio 
transcriptions  by  Attorney  General  Clark  and  others  have  been  completed. 

If  you  have  not  received  one  of  these  campaign  books,  write  to  Youth  Month  Com- 
mittee Headquarters,  Room  408,  1501  Broadway,  New  York  18,  N.  Y. 


SHOWMEN'S  TRADE  REVIEW,  July  31,  1948 


15 


Portle  Uses  'Monkey' 
Bally  foi  'Tarzan'  Duo 

It's  a  simple  stunt  to  dress  a  man  as  a 
monkey  and  send  him  out  as  a  street  ballyhoo 
for  a  jungle  picture,  but  it's  often  the  simple 
stunts  that  pay  off  best  at  the  box-office.  With 
a  double  Tarzan  reissue  bill  coming — MGM's 
"Tarzan's  New  York  Adventure"  and  "Tar- 
zan's  Secret  Treasure" — Manager  Robert  R. 
Portle  of  Loew's  Poli  Elm  Street  Theatre, 
Worcester,  Mass.,  employed  the  man-monkey 
stunt  and  found  it  garnering  attention  from 
adults  as  well  as  kids.  Banners  gave  the  public 
all  necessary  information  about  the  bookings. 

Portle  built  a  compoboard  front  for  the 
theatre;  had  Tarzan's  yell  amplified  on  the 
marquee;  placed  "snow-bird"  signs  in  five  play- 
grounds ;  got  permission  to  affix  posters  to  the 
bulletin  boards  of  12  elementary  sc'hools ;  and 
induced  the  public  library  and  its  four  branches 
to  use  jungle  stills  and  display  boards.  Good 
window  displays  were  obtained  on  Kabar  knives 
at  the  Owl  Shop  and  on  guns  at  the  Olympia 
sporting  goods  store. 

Radio  spots  on  WTAG  on  five  mornings ; 
announcements  at  wrestling  and  boxing  matches 
and  at  various  night  clubs,  plus  the  distribution 
of  3,000  heralds  house-to-house  and  2,000  in- 
serted by  newsboys  in  copies  of  the  Worcester 
Record;  banners  at  four  spots  entering  the  city 
from  the  four  directions  of  the  compass,  and 
good  newspaper  space,  all  added  up  to  an 
intensive  campaign  that  obtained  the  desired 
results  at  the  box-office. 


'CAGED  FURY'  MINIATURE  CIRCUS  DISPLAY.  Looks  almost  real,  doesn't  it?  It 
happens  to  be  a  miniature  circus  which  Manager  Les  Clark  of  the  Bucklen  Theatre,  Elkhart, 
Indiana,  borrowed  from  a  local  member  of  the  Circus  Fans  of  America.  Clark  promoted 
the  main  window  of  the  Singer  Sewing  Machine  Co.  in  which  to  display  the  circus,  along 
with  stills  from  the  picture  it  advertised,  "Caged  Fury,"  a  reissue. 

Knowing  How  to  Find  People  Payoff 
For  Clark  Campaign  on  ^Caged  Fury^ 


'Pitfall'  to  Capitol;  Follows 
'On  Island  With  You' 

United  Artists'  "The  Pitfall,"  Dick  Powell 
and  Lizabeth  Scott  starrer,  has  been  booked 
for  showing  in  the  New  York  Capitol  following 
MGM's  "On  An  Island  With  You."  Powell  will 
come  on  from  Hollywood  to  appear  in  a  stage 
show  extravaganza  prepared  for  the  occasion. 
Dick  Jergens  and  his  orchestra  will  furnish 
the  music. 


Knowing  how  to  find  people  who  can  con- 
tribute exploitation  material  is  one  of  the  great- 
est assets  a  manager  can  possess ;  half  the 
battle  is  won  if  you  don't  have  to  tussle  to 
create  something  from  nothing.  Les  Clark  of 
the  Bucklen  Theatre,  Elkhart,  Indiana  seems 
to  be  one  of  these  fellows. 

The  Bucklen,  one  of  four  theatres  in  Elkhart, 
plays  B  product  and  old  reissues,  which  does 
not  make  the  exploitation  job  any  easier. 
Recently  Clark  played  "Caged  Fury,"  a  circus 
picture. 

Well,  the  angle  was  obvious,  but  how  was 
Clark  going  to  get  a  circus  to  exploit  his  pic- 
ture? He  happened  to  remember  there  is  an 
organization  called  The  Circus  Fans  of  Amer- 


Paramount  Mats  Aid  TOR 


As  you  all  know,  the  Theatre  Owners  of 
America  has  been  setting  up  a  campaign  to 
convince  the  public  that  better  product  than 
ever  is  coming  out  of  Hollywood.  That  this  is 
an  industrywide  movement  is  proved  by  the  co- 
operation offered  by  distributors. 

Paramount  has  now  come  up  with  a  series 
of  ads  in  connection  with  its  "Paramount  Sum- 
mer Hit-Wave"  drive  which  stress  the  over-all 
angle,  rather  than  the  pictures  direct.  These 
are  being  made  available  by  Paramount  to  exhi- 
bitors free  of  charge  for  local  use.  There  are 
four  ad  mats :  4  cols,  x  154  lines ;  2  cols,  x  200 
lines ;  3  cols,  x  167  lines ;  and  1  col.  x  250  lines. 

Reproduced  at  the  right  is  the  four-column 
ad,  with  Bing  Crosby  saying  his  piece  about 
the  Hollywood  product.  Now,  of  course  Para- 
mount uses  its  own  pictures  in  the  series  of 
small  insets  below  the  lead  copy,  but  General 
Sales  Manager  Charles  M.  Reagan,  in  a  recent 
letter  to  his  branch  managers,  wrote : 

"It  is  agreeable  with  us  if  theatre  owners 
wish  to  substitute  for  some  of  the  Paramount 
pictures  in  the  ads  one  or  two  of  the  triple  'A' 
pictures  of  other  companies." 

He  also  suggests  that  in  addition  to  theatres 
running  these  mats  in  the  newspapers,  they  can 
handily  be  used  as  blow-up  displays  for  lobby 
or  front. 

Any  exhibitor  may  procure  these  mats  by 


writing  for  them  direct  to :  Advertising  De- 
partment, Paramount  Pictures,  Inc.,  1501  Broad- 
way, New  York  18,  N.  Y. 


B/Ne  CRosev  =K  ,    f  screen 

'Tf^f.Wp'^ ''''''' 


oi  Bifua'  Hem  he  rotlij)  He  ■  leol'y  Miyiogi 
itta)  Pirturej  kfe  Cwning  To  Tfiij  Theod. 


'Night  Has 
AThoisandEyes'' 


f^f  " 
J  Seoled 

/  Verdkt" 


THEATRE 


ica,  whose  members,  circus  bugs  from  child- 
hood, keep  in  the  atmosphere  by  meeting  to- 
gether and  making  models  of  circus  layouts. 

The  manager  found  a  member  in  Elkhart, 
and  this  Circus  Fan  owned  a  model  circus 
which  has  been  acclaimed  by  real  performers 
under  the  Big  Top  as  one  of  the  most  complete 
miniature  setups  in  the  country.  Clark  got  in 
contact,  with  the  result  that  he  obtained  the 
loan  of  this  miniature  circus  for  ten  days. 

He  then  arranged  a  window  tieup  with  the 
Singer  Sewing  Machine  Company,  which  made 
available  its  main  windcnv  on  a  corner,  about 
10x12  feet  in  size.  The  miniature  circus  was 
set  up  complete,  and  around  the  border  of  the 
window  Clark  placed  a  large  number  of  stills 
from  the  film  (see  cut). 

The  result  of  this  beautiful  layout  surprised 
even  the  manager,  for  the  window  drew  tre- 
mendous crowds,  more  people  stopping  to  look 
at  the  display  in  ten  days  than  had  glanced 
at  the  regular  merchandise  since  the  company 
moved  to  this  location  a  year  previous. 

The  circus  replica  included  animal  cages, 
circus  wagons,  the  big  top  with  four  rings  (with 
details  such  as  stools  for  performing  animals 
and  other  paraphernalia),  menagerie  tent,  side 
shows,  and  many  small  figures  of  people. 

The  window  tieup  did  not  comprise  all  the 
material  from  the  Circus  Fans.  Clark  was  able 
to  transform  his  lobby  into  a  historical  museum 
through  the  use  of  many  circus  lithographs 
dating  years  back  and  covering  many  old  time 
units  such  as  Hagenbeck-Wallace,  Cole  Bros. 
Sels-Sterling,  Bailey  Bros.,  and  others. 

Of  course,  there  were  other  stunts,  such  af 
paper  caps  for  the  staff,  circus  band  records 
played  in  the  lobby,  and  a  special  front. 

The  payoff  for  knowing  how  to  find  people 
was  the  biggest  three-day  run  the  house  has 
had  in  years. 


Student  Editors  on  Air 

Manager  Paul  Glase  of  the  Embassy,  Read- 
ing, Pa.,  obtained  excellent  promotion  for  Co- 
lumbia's "Mating  of  Millie"  through  a  stunt 
arranged  with  station  WHUM's  Dick  Ficthorn 
whereby  he  had  student  editors  review  the 
picture  over  the  air  on  its  opening  day. 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 


ANIMAL  BALLYHOO  NEVER  FAILS.  Abbott  &  Costello's  Eagle  Lion  comedy, 
"The  Noose  Hangs  High,"  gave  Manager  Pearlman  and  Publicity  Manager  Fishman  of 
Loew's  State  in  New  York  an  opportunity  to  put  on  a  real  belly-laugh  campaign.  Here 
a  handler  dressed  as  a  clown  coaxes  an  ass  through  Manhattan's  streets  bearing  a  blanket 
carrying  this  copy:  "Everybody  is  going  to  see  Abbott  and  Costello  in  'The  Noose  Hangs 
High'  but  me — and  you  know  what  I  am!" 


Old-Fashioned  Showmanship  Hikes 
^Arch^  Receipts  in  Four  Cities 


16 

Yale  Aids  Promotion 
Of  Dual  Reissue  Bill 

The  aid  of  Yale's  Westminster  Foundation 
study  group  director,  Dr.  Wilbur,  was  enlisted 
by  Manager  Sid  Kleper  and  his  assistant,  Nor- 
man Levinson,  of  the  College  Theatre,  New 
Haven,  Conn.,  in  their  campaign  for  a  dual 
reissue  bill  consisting  of  Alfred  Hitchcock's 
"Foreign  Correspondent" ;  and  "Blockade." 

Dr.  Wilbur  agreed  to  have  the  entire  study 
group  attend  the  showing,  paying  for  their 
tickets,  and  then  to  hold  a  olass  discussion  of 
the;  two  films.  Bulletins  were  sent  to  the  city's 
school  teachers  and  the  school  bulletin  boards 
carried  information  on  the  historical  value  of 
the  program.  Yale's  radio  station  WYBC  also 
plugged  the  pictures. 

The  New  Haven  Journal  Courier  published  a 
two-column  picture  of  Assistant  Manager  Lev- 
inson and  Henry  Fonda  taken  at  the  premiere 
of  the  stage  play,  "Mister  Roberts,"  starring 
Fonda,  in  New  Haven,  and  mentioning  the  fact 
that  Fonda  was  the  star  of  "Blockade."  The 
Register  devoted  space  to  the  dual  bill  in  its 
"Clarion"  column. 

A  three-day  anagram  contest  was  arranged 
with  radio  station  WELI,  using  the  films'  titles, 
with  a  $5  first  prize,  promoted  permanent  waves 
for  the  second  and  third  awards  and  10  pairs  of 
guest  tickets  for  the  honorable  mentions.  WAVZ 
disc  jockey  conducted  a  three-day  tune  contest 
with  10  pairs  of  guest  tickets  being  awarded. 

A  hundred  flash  14x22  window  cards  hailing 
the  pictures  as  "timely  as  tomorrow's  head- 
lines" were  placed  in  conspicuous  locations. 
Western  Union  gave  a  counter  display  that 
foreign  correspondents  used  its  wire  service  for 
fast  and  accurate  messages.  Local  Western 
Union  manager  asked  permission  to  install  a 
wire  service  ticker  to  be  used  in  front  of  the 
theatre.  Directory  cards  were  placed  in  the  Taft 
and  Garde  hotels. 


'Off-Again'  Beard  Plug 
For  'Husband's  Affairs' 

A  four-day  promotion  stunt  featured  in  his 
campaign  for  Columbia's  "Her  Husband's  Af- 
fairs" by  Manager  Doug  Cameron  of  the  Pal- 
ace in  Auburn,  N.  Y.,  was  the  installation  on  a 
prominent  spot  on  main  street  of  a  40x60  board 
showing  Franchot  Tone  with  the  luxuriant 
beard  the  amazing  "shave  cream"  was  supposed 
to  melt  away  but  really  promoted,  with  another 
of  him  after  getting  rid  of  the  whiskers.  Copy 
and  the  pictures  stopped  hundreds  of  passersby 
and  gave  them  an  inkling  of  the  funny  situa- 
tion in  the  film. 

Carrying  amusement  a  step  farther,  Cameron 
placed  a  fishbowl,  filled  with  string,  in  the 
lobby  with  a  card  reading :  "Take  a  piece  of 
string  to  tie  your  head  on  so  you  won't  laugh 
it  off  when  you  see  " 

To  pique  the  interest  of  women  in  a  picture 
all  about  beards,  Cameron  sent  a  lett.r  to  the 
members  of  women's  clubs,  stressing  the  film's 
romantic  angle. 


10  'Earth'  Air  Programs 

Manager  Sam  De  Fazio  of  the  J.  P.  Harris 
Theatre,  Pittsburgh,  Pa.,  got  10  radio  programs 
to  publicize  his  showing  of  Columbia's  "To 
the  Ends  of  the  Earth."  Majority  of  the  pro- 
grams ran  contests  with  tickets  to  see  the  pic- 
ture as  the  prizes. 


You  can  'benefit  from  tieups  if  you're  on 
good  terms  with,  your  local  merchants. 


With  the  coming  in  of  field  reports  on  ex- 
hibitor exploitation  campaigns  for  Enterprise- 
United  Artists'  "Arch  of  Triumph,"  it  becomes 
evident  that  more  and  more  emphasis  is  being 
placed  on  old-fashioned  showmanship  ideas. 
Ballyhoo  still  pays  off  at  the  box-office. 

Two  Ohio  campaigns  on  "Arch"  started 
weeks  in  advance.  Manager  Walter  Kessler  of 
Loew's  Ohio,  Columbus,  and  H.  W.  Reisinger 
of  Loew's  Dayton  aroused  much  interest  in 
the  coming  of  the  film  through  plugs  on  "The 
Man  in  the  Street"  and  the  "Sunny  Side  Up" 
radio  programs,  and  through  two  radio  contests 
over  station  WING  in  which  the  questions  were 
mainly  about  the  film.  Disc  jockeys  on  four 
Columbus  stations  featured  recordings  made  by 
Andy  Russell  and  Kate  Smith,  with  full  credits 


PERFECT  TIEUP.  A  bride,  even  if  she  is 
a  dummy,  is  the  perfect  tieup  for  MGM's 
"The  Bride  Goes  Wild."  They  realized  this 
at  Lanwin's  Store  in  Oxford  Street,  London, 
and  really  cooperated  by  accompanying  a 
cutout  of  June  AUyson  and  Van  Johnson  with 
a  complete  wedding  dress  featured  by  a  white 
satin  bodice  that  caught  the  eye.  It  was  the 
canter  portion  of  a  large  window  display. 


to  the  picture  and  theatre.  Two  hundred  MGM 
Records  streamers  were  distributed  by  Loew's 
to  local  dealers. 

Kessler  made  a  tieup  with  the  Lazarus  Com- 
pany, Columbus  department  store,  coinciding 
with  the  arrival  there  of  Lise  Bourdin,  Parisian 
model  and  beauty  who  was  designated  "Miss  Arch 
of  Triumph."  The  store  put  on  an  elaborate 
fashion  show  at  the  Deshler-Wallick  Hotel  at 
which  Mme.  Bourdin  modeled  gowns  that  were 
created  especially  for  her  tour  to  America. 

The  mayors  of  both  Columbus  and  Dayton 
and  other  city  dignitaries  officially  welcomed 
"Miss  Arch,"  garnering  front-page  newspaper 
stories.  Music  stores  in  both  cities  featured 
20x40  colored  enlargements  as  did  a  number  of 
book  stores  and  florist  shops.  Display  cards  were 
used  on  busses  in  both  cities.  Orchestras  at 
the  Biltmore  and  Van  Cleve  Hotels  featured 
film's  song,  Long  After  Tonight.  The.' J onrnal- 
American  ran  a  classified  ad  contest  throughout 
the  entire  run. 

Mmq.  Bourdin's  visit  to  Pittsburgh,  Pa.,  was 
taken  advantage  of  by  Manager  Bill  Elder  of 
Loew's  Penn  for  "Arch"  publicity  in  the  news- 
papers and  wire  services,  over  the  radio  and 
by  postcards,  1,000  of  which  were  mailed  to  a 
list  furnished  by  the  Treasury  Department  stat- 
ing that  "Miss  Arch"  would  be  the  guest  of 
honor  at  a  Security  Loan  luncheon.  In  addition, 
she  was  interviewed  over  four  Pittsburgh  radio 
stations.  Tieups  Were  made  with  the  five  lead- 
ing department  stores,  record  outlets  and  flor- 
ists with  blowups  announcing  the  picture's  en- 
gagement. Many  co-op  ads  were  obtained. 

At  Shea's  Great  Lakes  Theatre,  Buffalo, 
N.  Y.,  P.  M.  Mason  and  Julian  W.  Bowes  ob- 
tained an  excellent  display  in  the  big  show 
window  of  Remington  Rand,  with  a  huge  colored 
blowup  of  Ingrid  Bergman  at  a  typewriter  in 
her  dressing  room,  25  stills  mounted  on  white 
cards  and  two  30x40  posters.  The  display  at- 
tracted crowds  at  all  hours  of  the  day  and 
evening. 

Buffalo's  radio  station  WEBR  sponsored  a 
12-day  contest  for  the  best  letter  written  by  war 
brides,  ex-GIs  and  civilians  on  their  most  in- 
teresting experience  during  the  war  or  after- 
wards in  Paris,  a  feature  of  the  campaign  that 
also  attracted  much  attention. 


SHOWMEN'S  TRADE  REVIEW,  July  31,  1948 


17 


Ponder  MPEA 
For  Britain 

(Continued  from  Page  8) 

Curtain  countries  which  have  banned  films 
whose  stars  or  producing  personnel  had  uttered 
anti-Communist  sentiments.) 

Then  when  the  customs  and  the  ideological  re- 
quirements have  been  met,  other  questions  are 
debated.  Is  the  dialogue  too  heavy?  Does  the 
plot  development  depend  too  greatly  on  sub- 
titles and  too  little  on  action?  Is  the  picture 
too  strongly  slanted  for  the  American  market 
so  that  it  won't  appeal  abroad?  Is  there  too  much 
vice  or  violence  in  the  picture?  Does  the  film 
distort,  exaggerate  or  mislead  in  its  portrayal 
of  Americans  or  the  American  way  of  life? 

Public  Taste 

In  addition  there  is  the  angle  of  public  taste 
to  be  considered.  Germany  and  Austria  can't  take 
war  films  or  films  dealing  with  the  supernatural 
but  the  Poles  and  the  Czechs  go  wild  about 
them — when  they're  good.  Holland  likes  drama 
and  mystery  but  snorts  at  westerns.  Bulgaria, 
which  had  been  the  locale  of  many  an  operetta, 
is  just  wild  about  musicals  and  comedies. 

Next  arises  the  question  as  to  whether  the 
picture  will  offend  the  government  of  the  coun- 
try for  which  it  is  intended.  In  this  alone  there 
is  a  major  problem.  For  the  Netherlands  East 
Indies,  sensitive  on  the  subject  of  rebellion  and 
guerrilla  warfare  welcomes  such  scenes  as  much 
as  the  housewife  does  the  last-minute  unexpected 
dinner  guest  her  ever-loving  husband  brings 
home.  The  Czechs  and  the  Hungarians  want  no 
allusions  which  may  indicate  that  Communism 
leaves  a  lot  to  be  desired.  And  so  on. 

The  MPEA  is  proud  of  its  pre-censor- 
shop  record,  for  as  one  of  its  spokesmen  says : 

"I  don't  know  of  a  single  instance  where  a 
picture  we  have  sent  over  has  been  turned  down 
by  the  censors." 

Negatives  of  the  selected  films  after  they 
leave  the  United  States  go  through  a  routine 
process.  If  they  are  to  be  distributed  by  a  na- 
tional film  monopoly,  the  monopoly  is  shown 
the  pictures.  When  they  are  approved  the 
morK)poly  takes  over,  has  the  prints  made  with 
titles  and  then  books  them  into  the  theatres  it 
sees  fit.  The  MPEA  has  nothing  to  do  with 
the  sales  end  of  it  in  this  instance  but  may 
assist  on  advertisin'g  and  publicity. 

In  countries  under  jurisdiction  of  the  Amer- 
ican Military  Government,  the  MPEA  turns 
the  negative  over  to  AMG  authorities  who,  if 
it's  passed,  have  prints  made  and  title  (in  case 
of  Austria  dubbing  is  common)  it  and  then  di- 
rects its  distribution. 

Sells  Direct 

In  non-monopoly,  non-AMG  countries,  like  the 
Netherlands  East  Indies  and  such  as  England 
might  be,  the  MPEA  negative  is  passed  upon 
by  authorities  if  that  is  required,  then  the 
MPE.'^  has  prints  and  titles  made  up,  and  sends 
its  salesmen  out  to  the  exhibitor.  It  is  in  these 
countries  that  the  MPEA-exhibitor  relationship 
is  closest  in  the  matter  of  advertising  and  pub- 
licity with  a  cooperation  similar  to  that  followed 
by  distributors  in  the  United  States. 


NOTHING 
EVER 

HELD 
YOU 

LIKE 


ALFRED 

HITCHCOCK'S 


Minn.  Theatre  Plans 
Television  Facilities 

Minneapolis's  4,000-seat  Radio  City  announced 
this  week  that  it  would  be  ready  to  handle  tele- 
vision by  November  in  cooperation  with  WCTN. 


18 


SHOWMEN'S  TRADE  REVIEW  July  31,  194« 


Theatre  Management 

Guide  to  Modem  Methods  in  the  AdministrotiTe  and  Executive  Phases  of  Theatre  Operation 


The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management'^ 

ro  ARMS  RGRmST  ITINERANT  SHOWS! 

By  Jack  Jackson 


Could  be  that  I  don't  see  things  in  the  proper  light  anymore  and  am  out  of  step  with  the 
let's-have-peace-at-any-price  policy  that  seems  to  be  pervading  the  ranks  of  show  business.  Maybe 
the  old  school — where  I  learned  my  ABC's  and  passed  my  primary  exams  on  how  to  hold  the 
film  fort  against  any  and  all  comers — had  its  shortcomings  in  not  teaching  us  a  higher  code  of 
ethics  in  dealing  with  competitive  enterprises  and  how  to  properly  spread  the  Welcome  Mat  for 
interloping  amusement  enterprises.  But  our  methods  of  handling  such  situations  were  far  more 
effective  than  those  I've  seen  practiced  around  the  country  recently.  And,  they  were  sufficiently 
discouraging  to  the  itinerants  to  limit  their  visits  to  darn  near  the  irreducible  minimum. 

Back  in  the  not-too-distant  past  it  was  a  prime  requisite  for  managers  to  be  prepared  and  will- 
ing to  meet  all  competition  or  threat  of  competition  with  the  mailed  fist  rather  than  the 
silk  glove.  The  distant  rumble  of  the  coming  of  carnivals,  medicine  shows  and  other  travel- 
ing amusements  was  the  signal  for  throwing  up  every  possible  road-block  from  town  constable, 
or  special  officer  supervision,  to  appeals  for  excessive  license  and  confiscatory  restrictions  on 
the  part  of  local  authorities.  Tactics  such  as  these  kept  the  box-office  of  the  local  movie 
theatre  in  the  top  spot  of  where-to-go  and  what-to-do  with  every  dollar  loose  in  the  area 
for  amusement  disbursement. 

The  conviction  that  our  theatre,  because  of  its  position  as  a  community  institution  and  its 
day-to-day  service  to  the  populace,  as  well  as  its  consistency  in  meeting  tax  obligations  and  shar- 
ing the  responsibilities  for  progress  and  advancement  of  the  folks  it  served,  was  entitled 
to  an  uncontested  position  when  it  came  to  collecting  such  dollars  as  were  abroad  to  be 
spent  for  entertainment,  was  as  much  a  part  of  a  manager  as  his  ears.  Of  course,  the  school 
plays,  the  authentically  sponsored  social  events,  etc.  were  given  help  rather  than  interference, 
but  run-of-the-mill  phony  sponsorship  and  the  strictly  commercial  traveling  promotion  where  the 
itinerant  hustlers  take  the  dough  and  leave  the  sponsors  with  the  headaches — or  at  best  a  trifling 
share  of  the  profits — was  positively  taboo. 

Some  time  ago  I  fired  a  volley  from  my  typewriter  at  the  onrushing  number  of  benefit  per- 
formances being  staged  in  public  auditoriums  of  larger  cities  and  got  a  few  broadsides  from 
some  well-established  traveling  tent  shows  that  almost  blasted  the  few  remaining  hairs  off  my 
pate.  So  as  a  precaution  against  the  use  of  any  weapon  more  deadly  than  a  bean  bag  and  limit- 
ing all  rebuttals  to  10  words  or  less,  I  hasten  to  exclude  licensed  enterprises  as  being  excepted 
so  far  as  what  follows  is  concerned. 

Smcdler  Towns  Harassed  By  Traveling  Commercial  Shows 

Whether  or  not  the  success  of  the  sponsored  benefits  in  big  towns  is  responsible  is  a  moot 
question,  but  the  fact  that  the  smaller  towns  are  bing  harassed  with  various  types  of  traveling 
commercial  shows— and  that  their  number  is  growing— is  irrefutable.  In  the  past  couple  of 
months  I've  encountered  some  eight  or  nine  of  these  outfits  and  have  done  enough  snooping  to 
guarantee  the  truth  of  the  statement  that  they  are  on  regularly  scheduled  routes.  Some  have  the 
sponsorship  of  nationally  famous  organizations  whose  local  representatives  obtain  for  them  the 
most  desirable  of  outdoor   locations — even  the  bandstands  of  city  parks. 

In  some  instances  admission  is  free;  in  others,  the  cost  of  entertainment  is  covered  by  the 
sale  of  merchandise,  and  in  still  others,  the  performance  is  an  outright  "pitch"  of  the  carnival 
order. 

At  the  risk  of  getting  my  ears  banged  down  again,  let  me  sound  the  call  to  arms  against 
an  instrument — still  in  its  infancy  and  subject  to  easy  strangulation — that  may  bring  a  rush  order 
for  red  ink  at  theatres  along  nation-wide  routes  the  itinerants  will  travel.  While  my  knowledge, 
as  at  present,  is  limited  to  but  one  large  company,  I  have  word  of  others  who  have  engaged  in 
the  practice  and,  permitted  to  continue  unopposed,  there  are  sure  to  be  long  caravans  ceaselessly 
menacing  theatre  receipts. 

In  two  small  communities  of  Central  Texas  and  one  fair-sized  town  in  Western  -  Louisiana 
I  encountered  a  troupe  of  some  six  performers,  including  canned  music,  who  were  established  in 
downtown  locations  giving  out  with  some  sort  of  a  free  come-along  in  the  interest  of  the 
local  Rexall  Drug  Store.  I  was  told  that  these  were  sponsored  by  the  national  chain  and  the  fact 
that   an   exhibitor    in   a   neighboring   town   afterward  complained  of  the  dent  they  had  put 

(Continued  on  Page  20) 

*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review.  Inc. 


Would-Be  Patron  Offers 
Remedy  for  Industry  Ills 

That  those  not  immediately  connected  with 
film  production  are  showing  a  sympathetic  in- 
terest in  the  problems  of  the  industry  was 
proved  when  the  Metro-Goldwyn-Mayer  studios 
recently  received  a  communication  from  Alvin 
G.  Gray  of  San  Francisco,  in  which  he  sug- 
gested a  number  of  ways  to  increase  profits. 
Some  of  these  suggestions  may  be  of  interest  to 
exhibitors,  since  they  pertain  directly  to  theatre 
operation.  Adoption  of  any  one  of  them,  he 
wrote,  would  "increase  the  moviegoers  by  one — 
ME!" 

Mr.  Gray  maintains  that,  despite  current  con- 
ditions, box-office  receipts  can  be  increased. 
One  of  his  ideas  for  the  exhibitor  is  to  whole- 
sale tickets.  The  scheme  is  to  induce  department 
stores,  gift  shops  and  other  outlets  to  take 
blocks  of  tickets  at  wholesale  rates,  se  that 
prospective  patrons  need  not  go  to  the  box-of- 
fice but  buy  their  ducats  along  with  other  pur- 
chases. Gray  points  out  that  theatre  tickets  make 
ideal  bridge  party  or  other  party  prizes,  but 
that  the  persons  giving  them  do  not  think  of  go- 
ing to  a  box-office.  If  they  were  buying  at  a 
department  store  they'd  get  the  idea  of  tickets 
for  prizes — and  there  you  are. 

Another  plan  is  for  theatre  owners  tm  co- 
operate with  baby  sitter  organizations,  offering 
low  rates,  and  thus  induce  the  baby  sitters  to 
suggest  the  theatre  to  their  clients.  Gray  in- 
sists that  if  there  is  no  baby  sitter  company  in 
town  the  theatre  could  start  one. 

"Whatever  happened  to  the  theatre  party 
where  the  employer  bought  the  house  for  a 
night?"  asks  Mr.  Gray.  He  thinks  this  a  ne- 
glected field  and  suggests  something  migiit  be 
done  in  these  days  of  unsettled  labor  relations 
when  simple  gratuities  are  necessary.  You  have 
only  to  sell  one  man  to  fill  the  theatre  for  a 
night,  is  the  thought. 

Still  another  idea  has  to  do  with  parking  lot 
operators.  This  is  a  cooperative  scheme  where- 
by the  parking  lot  man  gives  the  theatregoer  a 
rebate  when  handed  the  ticket  stubs,  and  the 
theatre  in  turn  pays  the  rebate,  or  part  ef  it. 
The  benefit  is  supposed  to  work  both  ways. 

Lastly  Mr.  Gray  proposes  prices  should  be 
reduced  Mondays  through  Thursdays. 

Whatever  you  may  think  of  Mr.  Gray's  pro- 
posals, they  are  at  least  here  for  you  to  look 
at.  It  may  be  you  can  get  an  idea  or  two  out 
of  them. 


B  &  K  Houses  Put  In 
More  Popcorn  Stands 

Balaban  and  Katz  Chicago  neighborhood  thea- 
tres have  gone  all  out  for  business  in  the  candy 
concession  field ;  all  the  chain  houses  except  a 
couple  on  the  far  northside  now  have  candy  and 
popcorn  stands. 

At  the  same  time  the  theatres  are  trying  out 
new  products.  The  Century  recently  tried  out 
ice  cream  bars  at  a  dime  a  throw  with  much 
success,  and  it  is  expected  the  other  B  &  K 
stands  will  soon  offer  them  too.  On  the  other 
hand,  the  Uptown  Theatre  offered  novelty  dolls 
at  the  candy  stand,  but  this  idea  did  not  take. 
—CHI. 


.tatted 


to  V^^^ 


tbat^  ^^^^^^ 


iest>« 


pe 


livei 


\aC^^^°^°eavetaS^'^^  "-and 


CO 


,\ot 


the 


bee^  ''^  Z  about  ^  ^^^^  ^O^^^^^^ 


to 


90 


20 

Jackson . . . 

(Continued  from  Page  18) 

in  his  receipts  during  their  four-day  stand, 
prompts  the  conclusion  that  they  are  following 
a  national — or  at  least  a  sectional — tour.  The 
performers  were  good  and  drew  excellent 
crowds  throughout  their  stay  at  all  three  spots. 
The  group,  traveling  by  truck  and  car,  was 
equipped  with  folding  chairs  and  portable  stage 
with  a  good  PA  system,  record  player,  lights, 
etc. 

As  mentioned  earlier,  I  have  heard  of  another 
big  national  manufacturer  who  attracted  great 
crowds  to  the  establishments  of  his  local  dis- 
tributors and  dealers  by  using  entertainers 
traveling  from  town  to  town.  What  I'd  like  to 
point  out  is  the  very  menacing  possibility  of  the 
grocer,  shoemaker  and  watch  repair  men  en- 
gaging in  like  practice  if  we  don't  put  up  our 
dukes  and  smack  a  few  noses.  The  box-office 
take  of  the  average  theatre  has  been  pretty 
badly  scissored  during  recent  months,  and  if 
we  allow  our  communities  to  get  all  cluttered 
up  with  free  shows  the  day  is  not  far  ofif  when 
the  sheriff  will  be  around  with  the  padlock. 

Militant  Action 

It  is  time  we  discarded  the  peace-at-any-price 
formula  and  began  taking  militant  action  against 
any  and  everything  that  in  any  manner  blocks 
a  free  passage  for  the  amusement  dollars  of  the 
community  to  flow  steadily  into  the  box-offices 
of  established  theatres.  Let's  shuck  that  silly 
Spartan  Boy  attitude  and  toss  the  foxes  that 
are  eating  out  our  innards  to  the  wolves  that 
are  already  clamoring  at  our  profit  margins. 
There  isn't  a  theatre  anywhere  that  can  with- 
stand the  drain  of  these  itinerant  entertainers, 
regardless  of  their  sponsorship.  The  quicker 
we  put  on  the  war  togs  and  make  plain  our  posi- 
tion as  a  community  servant  entitled  to  con- 
sistent support  and  cooperation  from  any  and 
all  merchants  in  the  vicinity,  the  better.  The 
Rexall  druggist — as  well  as  the  International 
Harvester  Implement  dealer  and  other  mer- 
chants of  the  community— would  be  openly  re- 
sentful were  we  of  the  theatre  to  indulge  in  the 
giveaway  of  the  merchandise  he  sells  in  our 
lobbies,  on  our  parking  lots  or  in  front  of  our 
establishments. 

The  means  of  combatting  such  practices  are 
most  effective  when  initiated  in  advance  of  the 
happening.  Doing  so  precludes  the  excuse  of 
"we  didn't  know"  and  "we  never  gave  it  a 
thought."  It's  your  job  as  the  manager  or 
owner  of  a  theatre  to  see  that  everybody  knows 
that  you  possess  a  jealous  regard  for  your  busi- 
ness and  get  fighting  mad  when  anybody  over- 
looks the  importance  of  your  theatre  as  the 
established  place  for  the  presentation  of  enter- 
tainment. If  you  start  at  once,  there  will  be  no 
reason  for  other  than  friendly  discussion.  If 
you  delay,  it  is  certain  to  reach  the  stage  where 
only  a  knock-down,  drag-out  fight  will  enable 
you  to  maintain  your  prestige. 

Today  Is  the  Time 

Now,  today  is  the  time  to  get  together  with 
your  Chamber  of  Commerce,  visit  with  the 
dealers  and  merchants  and  civic  clubs  to  make 
plain  how  open  you  are  to  any  suggestion  that 
will  improve  the  services  you  render  the  com- 
munity. While  you're  about  it  explain  to  every- 
one how  anxious  you  are  to  lend  your  facilities 
to  help  build  their  particular  business  and  go 
so  far  as  to  suggest  that  one  or  more  of  them 
engage  entertainers  for  appearances  on  your 
stage  under  their  sponsorship.  However,  it  is 
no  more  than  right  that  you  insist  on  their  ad- 
vertising the  event  at  their  own  cost.  You  may 


Hold  Everything 

Through  the  drama  pages  of  San  Fran- 
cisco newspapers,  James  F.  Orbison  of 
the  staff  of  Alexandria  Theatre,  oper- 
ated by  San  Francisco  Theatres,  Inc., 
takes  local  theatres  to  task  for  omitting 
an  intermission  for  atmosphere  after  the 
end  of  the  feature  picture.  He  names 
houses  which  err  in  rushing  short  sub- 
jects onto  the  screen,  thus  destroying 
the  effect  of  the  top  story.  Oh  yes,  they 
have  intermissions  at  the  Alexandria. 


meet  with  resistance  but  this  can  easily  be  dis- 
pelled by  pointing  out  the  proved  fact  that 
seekers  of  free  entertainment  seldom  have  the 
wherewithal  to  purchase  the  merchandise  being 
advertised  and  that  you  are  in  position  to  intro- 
duce their  merchandise  to  the  most  solvent  pros- 
pects in  the  community. 

It  would  also  be  advisable  to  call  on  the  local 
authorities  and  insist  that  your  investment  and 
the  taxes  you  pay  be  given  every  possible  pro- 
tection, and  that  permits  for  street  or  lot  enter- 
tainment be  placed  sufficiently  high  to  guarantee 
that  your  town  will  be  passed  up  by  the 
itinerants.  If  you  do  the  right  kind  of  a  job, 
the  situation  should  never  reach  the  battle  stage, 
but  in  the  event  it  does,  tear  a  page  from  the 
book  of  the  old-timers  and  don't  spare  the 
ammunition.  Better  that  it  be  a  finish  fight  now 
than  one  of  those  long  lingering  contests  where 
everybody  loses. 

Another  instance  of  theatres  idly  permitting 
themselves  to  be  imposed  upon  that  I've  en- 
countered recently  is  their  passive  acceptance 
of  instituting  restrictive  measures  to  conform 
to  emergency  ordinance  or  temporary  edict  of 
local  authorities.  Don't  for  an  instant  conclude 
that  I'm  prompting  or  encouraging  non-con- 
formance with  or  resistance  to  such  orders  or 
edicts.  I  just  believe  that  theatremen  should 
insist  on  being  relieved  of  the  duties  of  enforce- 
ment. The  manager  or  owner  is  seldom  a 
commissioned  police  officer  and,  even  if  he  is, 
these  duties  should  not  be  permitted  to  intrude 
on  his  capacity  of  theatre  greeter  and  customer 
service  dispenser. 

Polio  Epidemic 

In  the  past  few  months  various  portions  of 
the  nation  have  been  suffering  from  an  epidemic 
of  poliomyelitis  and  other  diseases.  In  some  in- 
stances the  number  of  cases  have  reached  levels 
prompting  the  exclusion  of  children  from  thea- 
tres as  a  precaution  against  spread  of  the  dread 
diseases.  In  practically  every  instance  the  job 
of  enforcing  the  'no  children"  edict  was  plunked 
in  the  lap  of  theatre  executives, 

Down  San  Antonio  way,  George  Watson, 
city  manager  for  Interstate  Theatres,  decided 
that  the  job  was  one  that  promised  only  head- 
aches for  himself  and  his  staff  and  took  the 
matter  up  with  the  local  health  officials.  When 
he  explained  the  lack  of  authority  of  his  men 
to  enforce  the  emergency  ruling  and  how  im- 
practical— much  less  impossible — it  was  for  him- 
self or  members  of  his  staff  to  restrain  a  parent 
from  indulging  the  wishes  of  offspring  without 
erecting  an  almost  insurmountable  barrier  to 
further  patronage  of  parent  and  youngster  alike, 
the  officials  agreed  with  him  and  directed  their 
attention  to  getting  voluntary  conformance 
through  the  school  and  parent  bodies. 

It's  hard  enough  to  induce  customers  to  trade 
their  grocer-butcher  leavings  for  theatre  tickets 
without  getting  into  an  argument  as  to  whether 
or  not  their  youngsters  should  be  permitted  to 
accompany  them.  Interference  of  any  nature 
with  the  desires  of  a  theatre  patron  should  be 
avoided  except  in  extreme  instances  of  mis- 
conduct or  vandalism.  We  work  like  heck  to 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 

get  the  entire  community  to  view  our  estab- 
lishments as  their  very  own  and  a  place  where 
they  are  permitted  to  enjoy  the  broadest  possible 
conception  of  personal  liberty.  Whenever  we 
take  upon  ourselves  the  duties  of  a  police  officer 
and  accept  the  difficult  task  of  imposing  and 
enforcing  the  orders  and  edicts  of  authorities 
we  are  doing  much  to  tear  down  what  we  have 
spent  years  building  up. 

What  goes  for  the  enforcement  of  temporary 
or  emergency  orders  goes  double  for  the  en- 
forcement of  permanent  age-limit  ordinances. 
Except  in  instances  of  flagrant  violations  leave 
the  enforcement  of  such  edicts  to  the  recognized 
members  of  the  police  force  and  never,  never, 
never  get  into  a  dispute  with  a  parent.  Aside 
from  the  antagonizing  of  patrons — which  is 
always  to  be  avoided — ^you  may  find  yourself 
saying  "good  morning  Judge"  as  the  defendant 
in  a  law  suit. 

And,  before  we  call  it  quits  for  this  session, 
let's  mark  down  an  order  for  some  hob-nail 
boots  and  brass  knucks  to  deal  with  the  itinerant 
entertainment  units  that  happen  to  be  coming 
your  way.  These  days  we  have  to  fight  and 
fight  hard  for  business.  Let's  be  ready  and 
willing  to  fight  and  fight  fast  to  keep  less  de- 
serving amusements  from  taking  it  away  from  us. 


Three  Times  Winner  of 
Intermountain  Plaque 

Fox  Intermountain  Theatres'  courtesy  awards 
to  managers  of  its  theatres  and  their  staffs 
for  outstanding  business  and  promotional  activi- 
ties was  won  for  the  ninth  consecutive  time 
by  Manager  Helen  Miller  and  the  staff  of  the 
Esquire  Theatre,  Denver,  giving  them  permanent 
possession  of  their  third  plaque.  Fox  Intermoun- 
tain President  Frank  H.  Ricketson,  Jr.,  awards 
these  plaques  every  six  months,  one  award  be- 
ing made  in  each  of  the  four  districts  in  the 
Rocky  Mountain  division  of  National  Theatres. 

Other  winners  include  Ted  Kirkmeyer  and 
staff,  Ogden,  Utah;  Harold  McCormick  and 
staff,  Trinidad,  Colo.,  and  Elmer  Haines  and 
staff,  Sidney,  Neb. 

Maintenance  awards  are  also  made  in  the 
division  to  any  and  all  theatres  that  keep  up 
their  institutions  in  a  manner  to  warrant  them. 
This  time  they  went  to  Chet  Miller,  Fox,  Sterl- 
ing, Colo. ;  Dick  Conley,  Fox,  La  Junta,  Colo.  ; 
Mike  Zalesny,  Serf  and  Kiva,  Las  Vegas,  N. 
M. ;  Ed  Nelson,  Fox,  Montrose,  Colo. ;  Elmer 
Snyder,  Rialto,  Florence,  Colo. ;  Bernard  Chan- 
cellor, El  Cortez,  Hot  Springs,  N.  M. ;  Andy 
Sutherland,  Fox,  Aurora,  Colo. ;  John  Denman, 
Chief,  Pocatello,  Idaho ;  Frank  Larson,  Wilma, 
Missoula,  Mont. ;  Vern  Fletcher,  Paramount, 
Idaho  Falls,  Idaho,  and  Ted  Kirkmeyer,  Egyp- 
tian, Ogden,  Utah.— DEN. 


P.N.E.,  Famous  Players 
Sponsor  Beauty  Contest 

A  contest  to  choose  the  prettiest  girl  in  Bri- 
tish Columbia  is  being  sponsored  by  the  Pacific 
National  Exhibition  and  the  Famous  Players 
circuit.  The  winning  lass,  to  be  named  "Miss 
P.N.E.  1948,"  will  get  a  flying  trip  to  Holly- 
wood, will  receive  gifts  and  make  personal 
appearances. 

All  Famous  Players  theatres  in  British  Co- 
lumbia will  enter  contestants.  All  finalists  will 
share  the  stage  with  Jimmy  Durante  and  the 
big  show  in  Vancouver  in  August,  and  will 
appear  on  the  Orpheum  stage  Aug.  17,  with 
Ivan  Ackery,  Orpheum  manager,  as  master  of 
ceremonies. 


SHOWMEN'S  TRADE  REVIEW,  July  31,  1948  21 

Regional  Newsreel 

News  of  Events  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


INDIANAPOLIS 


United  Artists  Salesman  Harry  Hays  is  con- 
fined to  the  Methodist  Hospital  under  observa- 
tion. He  suffered  a  heart  attack  July  12.  Ralph 
Fisher,  operator  of  the  Maumee,  Ft.  Wayne, 
Ind.,  has  been  hospitalized.  Warners  Bros.' 
Wilma  Barrow,  secretary  to  Claude  McKean,  is 
vacationing  in  Denver,  Col.  Eagle  Lion  branch 
occupies  second  place  in  the  National  Bill 
Heineman  Drive. 

Trueman  Rembusch,  prexy  Allied  Theatre 
Owners  of  Indiana,  Inc.,  attended  the  Mid- 
Central  Theatre  Owners  convention  in  St. 
Louis,  Mo. 

Clarice  Swift,  head  inspectress  at  Republic 
exchange,  was  saddened  by  the  death  of  her 
14-months-old  granddaughter,  who  was  drowned 
in  a  pool  in  Mitchell,  Ind.  Manager  Russell 
Brentlinger,  attended  the  three-day  sales  con- 
vention of  RKO  managers  in  Buffalo,  N.  Y. 
Herman  Hallberg,  former  head  booker  at  20th- 
Fox,  succeeds  Tom  McCleaster  as  office  man- 
ager and  city  salesman.  A.  M.  VanDyke,  sales 
manager,  20th-Fox,  Chicago  branch,  was  a 
business  visitor  at  the  local  exchange  on  Tues- 
day. 20th-Fox  Cashier  W.  A.  Michel,  is  spend- 
ing his  vacation  at  home. 

Ed.  Campbell,  Williston  Circuit,  Indianapolis, 
will  book  for  the  new  300-car  Breeze,  L.  J. 
Lowe's  open-air  theatre  at  Glasgow,  Ky. 

In  an  attempt  to  keep  youngsters  off  the 
streets  late  at  night.  Mayor  Al.  Feeney,  has 
asked  theatre  operators  to  refuse  the  sale  of 
tickets  for  the  last  shows  to  unaccompanied 
children. 


HARRISBURG 


Motion  picture  chairman  for  Pennsylvania 
Week,  Sept.  26  to  Oct.  2,  will  be  Mrs.  Edna 
R.  Carroll,  chairman  of  the  Pennsylvania  board 
of  film  censors.  A  30-minute  featurette,  "Harris- 
burg,  My  Home  Town,"  is  being  filmed  here. 
MGM  Commentator  Bill  Stern  will  do  the  com- 
mentary. Film  may  be  shown  at  the  State  here. 

Senate  Theatre  Manager  Robert  Sidman  was 
guest  speaker  at  the  meeting  of  the  Optimist 
Club.  Local  film  theatre  managers  turned  out 
for  the  opening  of  the  Gretna  Playhouse  in 
nearby  Mount  Gretna,  drawn  perhaps  mainly 
by  the  presence  in  the  cast  of  the  summer  stock 
company  of  a  number  of  Hollywood  and  Broad- 
way players.  Kathleen  Phelan,  wife  of  the  direc- 
tor, Charles  Coghlan  and  now  in  television,  was 
a  guest  player  last  week. 

Mrs.  Midge  Funk  Brennan,  former  cashier 
at  the  Senate  Theatre,  motored  east  with  her 
Marine  Sergeant  husband  and  their  daughter 
from  Oceanside,  Calif.,  where  he  was  stationed 
for  a  year.  They  are  visiting  Mrs.  Brennan's 
parents  while  awaiting  an  overseas  assignment 
for  the  sergeant. 


WASHINGTON 


Charles  Burger,  manager  of  the  York  Thea- 
tre, was  married  on  July  17  to  Christine  Sebas- 
tian. The  couple  will  visit  the  bride's  family  in 
Kentucky  before  returning  to  Washington.  Fred 
S.  Kogod,  chairman  of  the  Variety  Club  Wel- 
fare Committee,  had  a  luncheon-meeting  on  July 
26,  of  his  1948  Welfare  Awards  Committee. 


REGIONAL  NEWS  INDEX 


Atlanta    29 

Baltimore    21 

Boston      24 

Chicago    22 

Cincinnati    28 

Cleveland   28 

Dallas   22 

Denver    26 

Des  Moines    29 

Harrisburg    21 

Hartford    28 

Indianapolis    21 

Kansas  City    28 

Los  Angeles    24 

Louisville    24 

Minneapolis    26 

Milwaukee    22 

New  York      24 

Omaha    21 

Philadelphia    28 

Pittsburgh    26 

Portland    21 

St.  Louis    24 

Salt  Lake  City    29 

San  Francisco    26 

Toronto    26 

Vancouver    24 

Washington    21 


The  goal  in  this  year's  fund  raising  drive  is 
$100,000. 

Jack  White,  pianist  at  the  Capitol  Theatre, 
married  Vocalist  Carol  Norman  on  July  23. 
Capitol  Organist  Milt  Slosser  provided  the 
music ;  Capitol  Manager  Gene  Ford  gave  the 
bride  away ;  and  Capitol  Music  Contractor  Mor- 
gan Baer  was  best  man. 

George  Dorsey,  Murray  Alvey  and  Clarence 
Ellis  of  the  Warner-Pathe  News,  covered  the 
Republican,  Democratic  and  the  Progressive 
(Wallace)  conventions.  Carl  Blanchard  of  the 
Warner  Contract  Department,  is  leaving  to  join 
the  U.  S.  Coast  Guard. 

Warner  vacationites  notes :  Lois  Copland, 
real  estate  department,  has  returned  from  her 
vacation;  Doris  Mullineaux  Hewitt,  advertis- 
ing and  publicity,  plans  a  week  in  the  moun- 
tains and  a  week  at  home  enjoying  her  new 
apartment. 

Sara  Young,  Booker  at  20th  Century-Fox, 
represented  local  F-13  at  the  Harrisburg,  Pa. 
meeting  to  elect  delegates  to  the  lATSE  con- 
vention in  Cleveland  in  August.  Columbia  Office 
Manager  and  Head  Booker  Bill  Fischer  and 
Mrs.  Fischer,  spet  their  vacation  in  Nova  Scotia. 

Variety  Club  members  were  saddened  by  the 
death  on  July  16  of  Ernest  Johnston,  presi- 
dent of  the  E.  S.  Johnston  Advertising  Agency. 
Previously  associated  with  Washington  news- 
papers, he  recently  had  accepted  the  post 
of  publicity  director  for  the  Washington  Tuber- 
culosis Chest  X-Ray  Survey. 


With  Ham? 

Morris  Blacker  who  owns  the  Rio  at 
Cloverport,  Ky.,  is  an  exhibitor  who  can 
see  advantages  in  other  business.  He's 
opened  a  delicatessen  shop  which  sells 
sandwiches,  soft  drinks,  etc.,  for  the 
town's  inhabitants  and  which  doubles  in 
brass  to  serve  as  a  theatre  concession 
when  the  show  is  open. 


PORTLAND 

The  Liberty  Theatre,  Seattle,  purchased 
recently  by  Wiliam  Edris  from  Jensen  &  Von 
Herberg  interests,  will  undergo  an  extensive 
overhauling. 

Fay  Honey  was  successful  bidder  for  opera- 
tion of  the  new  North  Star  Theatre  in  North 
Richland,  Wash.  The  Midstate  Amusement 
Company  of  Walla  Walla  will  buy  and  book 
for  Honey.  Chuck  Charles  has  resigned  from  the 
B.  F.  Shearer  Equipment  Company  and  will 
move  to  California.  George  Dowden  is  the  new 
manager  at  The  Palomar,  ace  house  of  Sterling 
Theatre  chain. 

The  new  500-seat  Academy  Theatre  has  been 
opened  in  Portland  in  the  Montavilla  district. 
Manager  C.  Frank  Harris  of  the  Garland  Thea- 
tre, Spokane,  announces  new  summer  schedule 
with  new  picture  opening  each  Tuesday,  Wednes- 
day and  Thursday. 

Dixon  Murphy  has  succeeded  Bill  Hughes  as 
manager  of  the  Liberty,  Dayton,  Wash.,  for 
Midstate  Amusement  Company.  Irvin  Wes- 
tenskow  has  purchased  the  theatre  interests  of 
Mr.  and  Mrs.  J.  C.  Almon  at  Canby,  Ore. 


BALTIMORE 


Fred  Sapperstein,  Eagle  Lion  representative, 
has  turned  out  to  be  the  Vaughn  Monroe  of  the 
Saturday  nite  shindigs  at  the  Variety  Club. 
Dave  Parlet,  Parlet  Productions,  shot  a  Tech- 
nicolor short  of  a  new  method  of  surgery  used 
in  hysterectomies  at  West  Baltimore  General 
Hospital.  Elkridge  Drive-In  opened  July  25 
with  an  invitation  showing.  Fred  Rohrs  and 
Danny  Rosenthal,  Eagle  Lion,  were  in  town 
closing  deals  with  Izzy  Rappaport,  Rappaport 
circuit.  Douglas  Connellee,  New  Theatre,  Elkton, 
Md.,  is  operating  the  restaurant  in  the  Hamilton 
Hotel,  Ocean  City. 

Highland  Theatre  held  a  fashion  show  spon- 
sored by  the  Highlandtown  merchants.  Julit 
Gordon,  Gordon  circuit,  Newport  News,  Va., 
was  in  tovm  visiting  his  family.  Cy  Bloom, 
Coronet  impresario,  is  entertaining  a  party  of 
out  of  town  guests  at  the  Variety  Club. 

Loew  Eastern  Division  Manager  Carter  Bar- 
ron is  relieving  in  Baltimore  while  Bill  Saxton 
is  on  vacation,  Valencia  Cashier  Dorothy 
Roberts  is  ill.  Ethel  Yarnell  is  the  new  relief 
cashier  at  the  Century. 

Jaid  Enterprises,  Inc.,  is  now  under  the  ex- 
clusive management  of  Irving  Hanower. 


OMAHA 


MGM  has  a  crew  here  shooting  "City  of 
Little  Men,"  at  Boys  Town,  a  10-minute  tribute 
to  the  late  founder,  Msgr.  Edward  J.  Flanagan. 
Charlie  J.  Felman,  western  division  manager 
for  Universal-International,  was  here  to  see  his 
mother.  J.  P.  Broderick  is  new  owner  of  the 
Royal,  Dunlap,  la.  He  bought  out  Carl  Worl. 
Marie  Minarik  is  new  at  MGM  as  booking 
clerk.  Theo  Artz  moves  up  to  contract  clerk, 
Cecilia  Wolback  to  branch  manager's  secretary. 

Bradly  Grimes  purchased  the  Galva  Theatre, 
Galva,  la.,  from  Mrs.  John  Edding.  Mr.  and 

(Continued  on  Page  22) 


22 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 

REGIONAL  NEWSREEL 


LONDON  OBSERVATIONS 


Production  Resumes  at  Associated  British  Studios 
After  9  Years;  Film  Finance  Corp.  to  Aid  Producers 


By  JOCK  MacGREGOR 

After  nine  years,  production  has  resumed 
at  the  Associated  British  studios,  which  have 
been  reconstructed,  modernized  and  re-equipped 
after^war  service  as  an  ordnance  depot.  Under 
Executive  Producer  Robert  Clark,  this  famous 
Elstree  plant  promises  to 


recapture  its  prewar  glory 
and  provide  a  much  need- 
ed extra  source  of  prod- 
uct. 

Despite  its  Warner 
affiliations,  the  vast  As- 
sociated British  Picture 
Corporation  with  its 
cinemas,  studios  and  ser- 
vicing companies  plans  to 
live  up  to  its  national 
name.  Currently  new  per- 


sonnel,  both  artists  and 

technicians,  are  being  lined        Jock  MacGregor 

up.  The  first  shots  are  actually  being  taken  for 
Alfred  Hitchcock's  "Under  Capricorn"  whereby 
this  famous  director  returns  to  the  scene  of  his 
early  triumphs. 

Heading  the  revised  publicity  setup  is  Howard 
Thomas  who  is  combining  the  job  with  that  of 
producing  Pathe  News  and  other  shorts.  With 
new  artists  to  train,  he  tells  me,  he  plans  to 
show  them  the  newsreel  of  the  film  garden  party 
and  also  the  shots  which  were  not  used,  explain- 
ing why,  so  they  may  not  make  the  same  mis- 
takes again.  Newsreel  reporter  Alan  Parsons 
is  director  of  public  relations. 

*  *  * 

President  of  the  Board  of  Trade  Harold 
Wilson  announces  legislation  is  being  set  up 
for  the  forming  of  a  Film  Finance  Corporation 
to  help  producers  to  the  tune  of  $20,000,000,  since 
the  city  has  refused  them  the  cash.  Money  will 
be  handled  by  distributors  to  make  sure  that  pub- 
lic funds  are  not  frittered  away  on  highbrow  hay- 
rides,  but  invested  in  box-ofiice  propositions. 
Many  think  this  unsporting,  since  Air  Transport 
and  other  nationalized  organizations  have  run  up 
such  grandiose  adverse  balances. 

It  will  be  interesting  to  see  how  this  money  will 
be  spent,  for  there  is  actually  no  provision 
against  it  being  loaned  to  Rank  or  Korda.  While 
many  talk  about  their  desire  to  put  the  British 
way  and  purpose  on  the  screen,  it  is  amazing 
how  many  go  overseas  on  location  trips  as  soon 
as  they  are  financed. 

The  English  weather  is  blamed  but,  after  all, 
it  was  the  essentialh-  British  picture,  such  as 
"Great  Expectations,"  "Henry  V,"  or  "Seventh 
Veil"  which  regained  prestige  for  the  industry. 

*  *  * 

Biggest  undertaking  in  production  cur- 
rently is  the  Technicolor  feature  of  the  Olympic 
games  which  Eagle  Lion  will  handle  in  the  U.  S. 
The  Rank  organization  paid  $100,000  for  the 
rights,  and  many  cameramen  have  been  hired 
to  cover  the  events  in  London,  Torquay  and 
elsewhere. 

From  the  immense  amount  of  footage  which 
will  be  shot,  Castleton  Knight  has  the  job  of 
assembling  suitable  versions  for  all  territories. 
Commentaries  will  be  prepared  in  sixteen  differ- 
ent languages,  and  present  plans  call  for  a  Broad- 
way screening  on  September  2,  three  weeks  after 
the  games.  Harold  Conrad  has  come  over  to 
handle  special  publicity  coverage  for  EL. 


Rarely  has  the  standard  of  west  end  cinema 
entertainment  been  higher.  "Naked  City,"  "Ham- 
let," "Oliver  Twist,"  "Sitting  Pretty,"  "Bishop's 
Wife,"  "I  Remember  Mama,"  "Spring  in  Park 
Lane,"  "The  World  and  His  Wife"  ("State  of 
the  Union")  and  Italy's  "Four  Steps  in  the 
Clouds"  are  an  international  team  of  topnotchers. 

Now  comes  the  Art-chers'  "The  Red  Shoes" 
which  is  one  of  the  most  beautiful  films  of  all 
time.  To  my  discerning  friends,  I  recommend  it 
wholeheartedly  with  the  proviso  to  see  it  in  the 
best  theatres  where  patrons  are  more  likely  to  be 
sympathetic  to  it.  To  readers  who  run  cinemas, 
I  cannot  be  so  enthusiastic,  for  this  story  of  the 
ballet  is  not  everyone's  meat.  There  is  a  pro- 
tracted opening  and  I  have  grave  doubts  as  to 
the  masses'  reaction  to  the  effeminate  make-up  of 
the  dancers. 

*       *  * 

20th  Century-Fox  have  now  started  "Brit- 
annia Mews"  at  Shepperton  and  a  reception  was 
given  for  Dana  Andrews  who  was  surprised  at 
the  number  of  people  who  recognized  him  in  the 
streets.  He  had  overlooked  the  fact  that  "Best 
Years"  has  been  playing  around  town  some 
eighteen  months.  Getting  her  first  screen  break 
in  this  picture  is  Diana  Hart,  a  talented  little 
actress  who  has  been  sorely  neglected  for  a 
long  time,  and  it  was  a  nice  gesture  when 
Maureen  O'Hara,  Director  Jean  Negulesco  and 
Producer  General  Munson  dropped  in  on  her 
birthday  party  on  Sunday  night  to  wish  her  well. 

^         ^'  ij; 

For  the  first  time,  London  critics  are  giving 
a  visiting  star  an  honor  lunch.  Recipient  is  Ingrid 
Bergman  who  has  charmed  them  with  her  per- 
formances and  her  helpfulness  at  the  press  inter- 
view. 

For  the  record:  I  spotted  only  Sir  Henry 
French,  Robert  Clark,  Col.  Rayner  and  E.  W. 
Wingrove  representing  the  executives  at  the 
Film  Studio  sports,  but  the  JARO  and  ABPC 
personal  appearance  teams  were  working  over- 
time with  their  stars.  .  .  .  Margaret  Lockwood 
and  John  Mills  presented  the  prizes.  .  .  .  Con- 
gratulations to  Betty  Box  and  Peter  Rogers 
on  their  engagement ;  no  wonder  she  wanted  a 
new  title  for  "Wedding  Bells."  .  .  .  Vivienne 
Knight  appears  in  fiesta  location  scenes  in  "The 
Red  Shoes,"  all  proving  how  photogenic  our  pub- 
licists are ;  associate  producer  George  Bushby 
also  appears  in  the  sequence.  .  .  .  "A  La  Carte," 
stage  revue,  partly  financed  by  Sir  Sidney  Clift, 
contains  some  delightfully  sly  digs  at  the  industry 
with  special  references  to  Anna  Neagle,  J. 
Arthur  Rank,  Sydney  Box,  "Hamlet"  and  "Bon- 
nie Prince  Charlie,"  in  particular,  to  say  noth- 
ing to  a  mention  of  an  exhibitor  called 
Prendergast ! 


Good  Old  Summer  Time 

Sound  'View,  Connecticut,  shoreline 
resort  town,  has  two  houses  reopened 
for  the  summer.  Tom  Grasso  and  Her- 
bert Jaffa  have  taken  over  the  412-seat 
Colony  and  are  running  it  during  the  dog 
days,  while  Glackin  and  LeWitt  have 
reopened  the  Strand  with  Co-Managers 
Peggy  and  Jane  Glackin,  daughters  of 
the  late  S.  P.  Glackin,  showman,  in 
charge. 


{Continued  from  Page  21) 
Mrs.  Jo  Feldhans,  Schaller,  la.,  were  in  town 
celebrating  a  twentieth  wedding  anniversary. 

Walter  Jancke,  Dent  circuit  city  manager  at 
Lincoln,  who  suffered  a  polio  attack  is  still  in 
the  hospital,  but  improving.  Hans  Nelson,  opera- 
tor of  the  Campbell,  Campbell,  Neb.,  died. 
Business  men  will  operate  the  house  until  Aug. 
1  when  Ted  Arnold  of  Bruning  takes  over. 
Leo  Blank,  former  Warners'  boss  here,  died  at 
Oakland,  Cal. 

John  Fisher  says  it  will  be  Aug.  4  or  11  for 
opening  of  the  new  Valley,  Valley,  Neb. 

Charles  Lorenz,  MGM  shipper  injured  by  a 
falling  film  can,  is  out  of  the  hospital  and  back 
on  the  job. 


DALLAS 


Jack  Wrather  has  left  for  Hollywood,  with 
his  East  Texas  unit  of  "Strike  It  Rich"  follow- 
ing on  Wednesday,  July  28.  James  O.  Cherry, 
city  manager  of  Interstate,  announces  that 
Cornelius  Webb,  formerly  manager  of  the  Var- 
sity, will  go  to  the  Inwood  in  the  same  capacity. 
In  city-wide  shifts  by  Interstate  Walter  Deen, 
former  treasurer  at  the  Telenevvs  here,  goes 
in  as  manager  of  the  Forest  and  Alex  Barr 
becomes  assistant-manager  at  the  Palace. 

"Oklahoma"  will  play  four  days  at  the  Majes- 
tic starting  Sept.  30,  Charles  Freeman,  Inter- 
state booker  announces.  Other  stage  shows 
booked  are  "Burlesque"  at  the  Melba,  "Carousel" 
at  the  Palace  and  "Man  and  Superman"  at  the 
Melba. 

Barbara  Buck,  daughter  of  Frank  "Bring  'Em 
Back  Alive"  Buck,  is  in  Dallas  visiting  with 
friends.  She  will  be  here  while  her  father  is 
in  New  York  making  plans  for  a  new  safari 
in  South  Africa. 

The  new  offices  at  Paramount  have  been  com- 
pleted and  Branch  Manager  Simmons  and 
Sales  Manager  Truman  Hendrix  have  moved 
in.  Paramount  Booker  Dick  Bond  and  Miss 
Patricia  Hodkins  will  be  married  today  (July 
31). 


MILWAUKEE 


The  Davidson  in  Beaver  Dam,  Wis.,  is  being 
remodeled  and  will  be  put  into  operation  around 
October  by  Fox  Wisconsin  which  already  oper- 
ates the  Odeon  there.  Ralph  Bauer  and  Edward 
Ziegler  are  planning  a  new  house — ^the  Lake — 
in  Pewaukee,  Wis.,  with  construction  ready  for 
November  opening. 

Edgar  Ivers  of  Cornell,  has  bought  the  Fair- 
child  and  Osseo  houses  of  Edward  Gleason, 
who  will  remain  on  the  job  as  manager.  Robert 
Hemmy  has  bought  the  interest  of  Mrs.  R.  W. 
Woskie  in  the  Colby  at  Colby  and  will  run  it 
with  the  other  partner,  Frank  Woskie,  Hemmy 
had  been  an  employe  at  the  Colby.  Plans  are 
being  completed  by  Architects  E.  F.  Klinger 
and  Associates  for  a  new  theatre  at  Turtle 
Lake,  Wis.,  which  will  be  operated  by  B.  J. 
Waters. 


CHICAGO 


Sam  Chernoff  and  Jack  Rubens,  who  bought 
the  Chopin  from  Edward  Austerlade,  will  in- 
stall air  conditioning  and  rename  it  the  Pix. 
Edward  Kramer  will  manage,  and  policy  will 
change  from  foreign  films  to  American  duals. 
Frank  Millspaugh,  formerly  manager  of  Al- 
liances' Roseland,  has  been  transferred  to  the 
home  office  booking  department.  Harry  Teel 
(Continued  on  Page  24) 


THAT  BIG  BOOM  IN  THE 
MIDWEST  IS  "THE  DUDE'S" 
MMfiE  DAY  &  DATE 
BlOW-OFf  IN  THE  IOWA 
AND  NEBRASKA  AREAS' 


A  KING  BROS.  PRODUCTION 

Starring 

EDDIE  ALBERT  '  GALE  STORM 

with  JAMES  GLEASON  •  BiNNIE  BARNES  •  GILBERT  ROLAND  •  BARTON  MacLANE 

Produced  by  MAURICE  and  FRANK  KING- Directed  by  KURT  NEUMANN 

Original  Screenplay  by  MARY  LOOS  and  RICHARD  SALE  •  Director  of  Photography,  KARL  STRUSS,  A.  S.  C. 


24 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 

REGIONAL  NEWSREEL 


(Continued  from  Page  22) 

replaces  him  at  the  Roseland. 

Astor  Theatre  co-owner  Danny  Newman, 
will  fly  to  England  Aug.  14  to  marry  Dina 
Halpern  in  London.  Josephine  Macicak,  MGM, 
will  marry  Edward  Petras  in  the  fall.  Nat  Adel- 
man,  brother  of  Manager  Ben  Adelman  of  the 
Terminal  will  be  married  on  Aug.  IS. 

Appointments :  MGM's  Chicago  Head  Book- 
er Clarence  Keim  has  been  promoted  to  sales- 
man, with  Booker  Jesse  H.  Owens  named  chief 
booker.  Larry  Gauthier,  assistant  at  the  Up- 
town ;  Rocky  Ermilio,  temporary  manager  of 
the  Crystal ;  Harold  Lang,  manager  of  the 
Biltmore. 

John  Miljan,  Jr.,  has  joined  the  Varsity 
Theatre's  service  staf¥.  Al  Bogatch  resigned  as 
manager  of  the  Terminal  to  go  to  the  west  coast. 
Manager  Isadore  Stein  of  B  and  K's  Alba  is 
recuperating  from  illness  at  a  Blue  Ridge  Moun- 
tain resort.  B  &  K  Employe  Ass'n  held  its  an- 
nual golf  tournament  at  the  White  Pines  Golf 
Club  this  week.  Allied  Vice-President  Van 
Nomikos  has  returned  from  west  coast  confer- 
ences. 

Jack  Kirsch  will  spark  the  Chicago  drive  for 
the  Will  Rogers  Memorial  Hospital,  with  Eddie 
Zorn  in  charge  downstate. 


VANCOUVER 


While  Manager  Ivan  Ackery  of  the  Orpheum 
is  vacationing  in  the  British  Columbia  interior, 
his  assistant,  Frank  McKenzie,  is  subbing  for 
him.  Jimmy  Patterson  and  his  staff  at  20th 
Century-Fox  won  the  company's  winter  drive 
in  Canada  and  received  an  extra  three  weeks' 
salary. 

The  Theatre  Under  the  Stars  at  Vancouver's 
Stanley  Park  reports  record  business  this  year. 
The  Little  Theatre  Ass'n  of  Vancouver,  which 
at  present  uses  the  York  film  theatre,  plans  to 
build  a  500-seat,  $100,000  theatre,  to  house  its 
stage  presentations.  Kelowna  Film  Council  will 
show  motion  pictures  in  the  city  park  on  summer 
evenings,  the  city  council  having  okayed  the 
matter.  Large  audiences  attended  last  year's  park 
movies. 

Manager  Willard  Adamson  of  International 
Distributors,  is  hospitalized  for  the  third  time 
within  the  past  few  months,  this  time  with  a 
broken  hip  caused  by  his  crutches  slipping.  He 
had  previously  lost  a  leg. 


LOS  ANGELES 


J.  H.  Blowitz,  manager  of  the  Manor  Thea- 
tre, Pittsburgh,  was  in  town  to  visit  his  son, 
Bill,  who  handles  publicity  for  Enterprise  Stu- 
dios. 

William  Foy,  assistant  to  R.  H.  McCullough, 
head  of  Fox  West  Coast  purchasing  depart- 
ment, left  to  spend  a  month  in  Essex,  England, 
his  birthplace,  after  an  absence  of  21  years. 
Foy's  mother  still  lives  there. 

Irving  Lamm  was  married  to  Pepi  Braun- 
berger  on  July  23.  He  is  the  manager  of  the 
Holly  and  Ramona  Theatres,  and  the  son  of 
Julius  Lamm,  veteran  Warners  Theatres  cir- 
cuit man  in  Cleveland. 

Corona  Del  Mar,  a  beach  town,  will  have  a 
1000-seat  deluxe  house  under  way  soon,  accord- 
ing to  Ralph  Perkins  and  A.  U.  Soderberg. 

Fred  Mercy,  Sr.,  passed  away  in  Seattle 
recently.  He  is  survived  by  his  wife  and  three 
sons. 

Earl  Collins  is  now  Republic  branch  manager, 
succeeding  Ralph  Carmichael.  Republic  has  done 
away  with  its  former  western  district  setup, 


PRESS  DINNER.  George  E.  Ruppert  was 
host  at  a  press  dinner  at  the  Ruppert  Brewery 
in  New  York  one  night  last  week  preceding 
a  sneak  preview  of  Roy  Del  Ruth's  Allied 
Artists  production,  "The  Babe  Ruth  Story." 
Seen  above  (1-r)  are:  Steve  Broidy,  Allied 
Artists  president;  Ford  Frick,  president  of 
the  National  League,  and  Bill  Corum,  Jour- 
nal-American sports  columnist. 


handling  it  out  of  New  York. 

Fox  West  Coast  Booker  Frank  Prince,  and 
Mrs.  Prince  following  the  death  of  their  seven- 
year-old  daughter,  requested  friends  to  send 
donations  to  the  Leslie  Prince  Memorial  Fund 
for  Scientific  Research  at  the  University  of 
Southern  California,  instead  of  flowers. 


BOSTON 


RKO  District  Manager  Gus  Schaefer,  Branch 
Manager  Ross  Cropper  and  Sales  Manager 
W.  H.  Gardner  attended  the  company's  regional 
sales  meeting  in  Buffalo  which  was  presided 
over  by  Sales  Chief  Bob  Mochrie.  MGM  Pro- 
ducer Jack  Cummings  has  been  in  town  recently 
doing  some  preliminary  work  on  "The  Life  of 
Monte  Stratton." 

Astor  Theatre  Publicist  Al  Margolian  will 
also  act  as  assistant  manager  of  the  house  in 
the  future.  RKO's  Mary  Hinneberry,  Ralph 
Banghart's  secretary,  is  back  from  vacation. 
Columbia  Booker  George  McConville  has  re- 
signed to  attend  Georgetown  University  to 
study  for  the  diplomatic  corps. 

Eagle  Lion  Eastern  Division  Sales  Manager 
Milton  Cohen  was  in  town  recently  visiting 
the  local  office. 


ST.  LOUIS 


Fred  Wehrenberg  reports  St.  Louis  prelimi- 
nary activities  for  Youth  Month  in  September 
are  shaping  up  nicely.  Wehrenberg  has  stated 
definitely  that  he  will  not  accept  a  renomination 
as  president  of  the  Motion  Picture  Theatre 
Owners  of  St.  Louis,  Eastern  Missouri  and 
Southern  Illinois. 

J.  R.  Thompson  has  sold  the  Legion  Theatre, 
Steelville,  Mo.  to  E.  Pruitt.  O.  W.  McCutcheon 
opened    his    600-seat    McCutcheon  Theatre, 


Heart  Fund  Beneiit 

The  11,000-seat  Civic  Auditorium  in 
San  Francisco  was  sold  out  four  days  in 
advance  for  the  personal  appearance  of 
Horace  Heidt  and  his  Musical  Knights 
at  a  benefit  for  the  local  Variety  Club's 
heart  fund.  Intake  was  $16,500,  of  which 
40  per  cent  was  allocated  to  the  club 
which  sponsors  a  nursery  home  for  blind 
babies.  The  Variety  Club  conducted  an 
extensive  advertising  campaign  in  which 
most  of  the  city's  theatre  participated  by 
showing  trailers. 


Charleston,  Mo.  on  July  20.  It  replaces  the 
American  destroyed  by  fire  last  year. 

Warner  Bros.  District  Manager  Hall  Walsh 
went  to  Des  Moines  on  company  business.  Eagle 
Lion  District  Manager  Clair  Hilgers,  here  the 
past  week,  has  returned  to  his  office  in  Dallas, 
Tex.  French  Miller  has  resigned  from  the  local 
Eagle  Lion  staff  to  become  southern  Illinois 
salesman  for  United  Artists.  Loew's  District 
Manager  Mike  Cullen  has  been  sitting  in  for 
St.  Louis  Manager  Russell  Bovim  who  is  vaca- 
tioning in  Columbus,  Ohio.  Two  polio  cases, 
the  first  for  the  year,  were  reported  here  last 
week. 

Funeral  of  Dr.  James  R.  Clemens,  82,  physi- 
cian, motion  picture  scenarist  and  cousin  of 
Mark  Twain,  was  held  here  July  20. 


NEW  YORK 


Twentieth  Century-Fox's  softball  team 
trounced  Paramount  5-0  last  week  in  a  game 
which  held  the  Paramount  lads  to  two  hits. 

Herb  Steinberg,  who  used  to  kick  like  blazes 
about  the  inequity  of  income  taxes  on  single 
men  apparently  decided  to  do  something  about 
it.  He  married  Caroline  Doolittle  of  Houston 
on  July  25.  Vincent  Trotta,  National  Screen  art 
director,  announced  the  marriage  of  his  daugh- 
ter, Maria  Vincenza,  to  Harold  Douglas  Hall  of 
Roossville. 

The  Metropolitan  Motion  Picture  Theatres 
Association  met  at  President  Fred  J.  Schwartz' 
home  in  Lake  Placid  to  discuss  the  Will  Rogers 
Memorial  Hospital  at  Saranac  Lake.  The  ex- 
hibitors visited  the  hospital,  talked  with  the 
doctors  and  decided  to  recommend  support  to 
their  individual  organizations. 

Trans-Lux  has  acquired  leases  on  the  900- 
seat  Colony,  the  2,300-seat  Monroe,  and  the  450- 
seat  Granada,  and  will  modernize  the  houses. 
Filmrowite  John  Hogan  is  vacationing  in  At- 
lantic City.  United  Artists  Salesman  Sam  Rif- 
kin  is  ill  with  a  summer  cold.  Gene  Alden  has 
joined  Prudential  as  a  booker. 


LOUISVILLE 


Robert  Moran,  owner  of  the  Royal  at  Mt. 
Olivet,  smallest  theatre  in  Robinson  county,  has 
been  elected  commander  of  his  American  Legion 
Post.  Lyric  Theatre  Exhibitor  A.  H.  Bayles  of 
Brooksville  is  seriously  ill  in  a  Lexington  Hos- 
pital. Max  Goldberg,  owner  of  the  Pastime  and 
Falmouth  at  Falmouth,  who  is  also  a  contractor, 
is  building  for  free  an  emergency  infirmary  in 
that  city.  Eddie  Ornstein,  president  of  Ornstein 
Theatres,  Marengo,  Ind.,  has  a  new  car.  Bill 
Reiss  of  the  Oak  Theatre  has  his  new  bus  which 
he  won  at  a  church  raffle. 

The  industry  turned  out  this  past  week  for 
the  opening  of  Foster  Lane's  new  Lane  at  Wil- 
liamsburg, Ky.  On  hand  were  W.  E.  Carrel, 
owner,  and  Frank  H.  Riffle,  chief  engineer  of 
the  Falls  City  Theatre  Equipment  Co.,  Mr.  and 
Mrs.  Charles  R.  Mitchell,  Barbourville  Amuse- 
ment Co.,  Mr.  and  Mrs.  A.  V.  Luttrell,  Strand 
Theatre,  Russell  Springs,  Ky. ;  Mr.  and  Mrs. 
J.  F.  Bobbitt,  Stearns  Theatre,  Stearns,  Ky. ; 
Mr.  and  Mrs.  N.  H.  Salyer,  Knoxville,  Tenn. ; 
J.  P.  Foley,  Viv  Theatre,  Corbin,  Ky. ;  Clara 
Remibaum,  Hippodrome  Theatre,  Corbin,  Ky. ; 
Lou  Siebert,  Eagle  Lion  Films,  Cincinnati ;  Joe 
McKnight,  RKO,  Cincinnati;  J.  L.  Finley, 
MGM,  Cincinnati ;  Jim  Doyle,  Paramount,  Cin- 
cinnati; Dave  Stenger,  Columbia,  Cincinnati; 
M.  Naegel,  20th-Fox,  Cincinnati;  Ralph  Salyer, 
(Continued  on  Page  26) 


26 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 

REGIONAL  NEWSREEL 


RKO  SALES  MEETING  IN  NEW  ORLEANS  ZONE.  Robert  Mochrie  (at  head  of  table), 
RKO  Radio  vice-president,  presided  at  the  company's  recent  zone  sales  meeting  in  New 
Orleans.  Clockwise  around  the  table  are:  Dave  Prince,  southeastern  district  manager,  Hubert 
Lyons,  Ira  Stone,  all  of  Atlanta;  Doug  Desch,  Dallas;  Rovy  Branon,  Charlotte;  R.  V. 
Reagin,  Memphis;  Sol  Sachs,  Fred  Ford,  Dallas;  Charles  Boasberg,  north-south  division  man- 
ager; Mochrie,  A.  A.  Schubert,  Sid  Kramer,  from  the  home  office;  Carl  Peppercorn,  assistant 
to  Boasberg;  Rogers  Latima,  New  Orleans;  Ralph  Williams,  Oklahoma  City,  and  Ben  Y. 
Cammack,  southwest  district  manager. 


(Continued  from  Page  24) 

Warner  Bros.,  Cincinnati ;  W.  Alexander,  and 
B.  Alexander,  Altec  Service  Corp. ;  Don  Reda, 
Reda  Theatre,  London,  Ky. ;  O.  G.  Roaden, 
Middlesboro,  Ky. ;  Mr.  and  Mrs.  Mose  Reda, 
Pineville,  Ky. ;  Mr.  and  Mrs.  Paul  T.  Mitchell, 
Barbourville  Amusement  Co. 


SAN  FRANCISCO 


Mayor  Elmer  Robinson  of  San  Francisco, 
other  city  officials  and  members  of  the  film 
industry  will  witness  a  preview  of  Trans-Cali- 
fornia Theatres'  first  show  place,  the  500-car 
$200,000  Starlite  Drive-in,  South  San  Fran- 
cisco, on  the  night  of  Aug.  16.  House  will  have 
its  premiere  opening  the  following  night. 

San  Francisco  Variety  Club  will  give  a  big 
party  in  honor  of  Bob  O'Donnell  of  Dallas, 
Tex.,  an  executive  of  Variety  Clubs  Interna- 
tional, on  Aug.  5  at  its  club  rooms. 

Mr.  and  Mrs.  Jesse  Levin,  who  own  the 
Empire  Theatre,  have  left  on  a  Honolulu  vaca- 
tion. Gene  Newman  of  20th  Century-Fox  is 
spearheading  a  drive  to  raise  funds  among  local 
theatre  folk  to  send  "Sugar"  Sahner,  the  aquatic 
star  and  executive  secretary  at  the  20th-Fox 
office,  to  the  Olympic  games.  She  just  missed 
making  the  Olympic  team. 

RKO  Salesman  George  Seach  is  in  a  critical 
condition  from  third  degree  burns  suffered  while 
pouring  gasoline  into  his  car.  Backfire  of  the 
engine  caused  flame  to  envelope  Seach.  Manager 
Jack  Keegan  of  Golden  State's  Del  Oro  Thea- 
tre, Grass  Valley,  is  hospitalized  following  a 
heart  attack.  Manager  John  Peters  of  the 
Granada  in  Oakland  is  convalescing  at  home 
from  a  heart  attack. 
■  John  W.  Coyne,  who  has  been  MGM  office 
manager  here  since  May  1946,-  has  been  pro- 
moted to  salesman  in  the  area. 


DENVER 


MGM  Production  Vice-President  Dore 
Schary  vacationed  at  Troutdale-in-the-Pines 
near  here  while  preparing  a  paper  on  "Holly- 
wood and  the  Writer"  which  he  delivered  be- 
fore the  Writers'  Conference  at  the  University 
of  Colorado,  July  30. 

Mrs.  Lee  Mote,  former  owner  of  the  Acme, 
Riverton,  Wyo.,  has  recovered  sufficiently  from 
a  cataract  operation  to  have  glasses  fitted. 
Amando  Roybal  has  opened  Penasco,  N.  M., 
to  movies  via  a  remodeled  building.  RKO  Dis- 
trict Manager  Al  Kolitz  and  Branch  Manager 
Joe  Emerson  went  to  San  Francisco  for  a 
sales  meeting.  C.  M.  Anderson  and  J.  W.  Bar- 
ton will  open  their  drive-in  near  La  Junta, 
Colo.,  about  Aug.  15. 

Several  theatre  and  film  men  enjoyed  the  first 
of  the  week-long  rides  through  the  Rocky  Moun- 
tains, by  the  newly-organized  Roundup  Riders 
of  the  Rockies.  On  the  trip  were  Frank  Rick- 
etson,  Jr.,  Al  Gould,  Mel  Glatz  and  Robert 
Garland,  of  Fox  Intermountain  Theatres;  Joe 
Dekker  and  Tony  Archer  of  Civic  Theatres; 
Fred  Knill,  Gibraltar  Theatres;  Kenneth  Mac- 
Kaig,  United  Artists  branch  manager,  and 
Claude  Graves,  Albuquerque,  N.  M.,  theatre 
owner. 

Dan  Thyne  on  Aug.  5  will  open  the  new  Wells 
Theatre  at  Cheyenne  Wells,  Colo. 

Al  Anderson,  Paramount  head  shipper,  moves 
into  assistant  booking  job,  succeeded  by  Roy 
Hopkins,  from  Universal.  Malcolm  Snapp,  Den- 
ver Shipping  and  Inspection  Center,  takes  the 


Universal  job. 

MGM  Manager  Henry  Friedel  suffered  a 
broken  finger  while  stuffing  blowing  cleansing 
tissues  in  between  the  cushions  of  his  car.  Civic 
Theatres  will  reopen  on  Sept.  1  the  remodeled, 
long-closed  Rex  as  the  Coronado. 


PITTSBURGH 


William  Grainer,  veteran  filmrowite,  has  been 
appointed  office  manager  and  head  booker  for 
Monogram  here,  succeeding  Carl  Dortic,  re- 
signed. Harry  Feinstein,  chief  buyer  and  booker 
for  Warner  Brothers  Theatres  in  this  area,  and 
his  family  are  vacationing  at  Beach  Haven, 
N.  J.  Joseph  Feldman,  Warner  assistant  zone 
manager,  returns  this  week  from  a  Maine 
vacation. 

Maureen  Kieselbach,  of  the  20th  Century-Fox 
booking  department,  has  resigned  and  is  vaca- 
tioning in  Florida  before  taking  a  new  position 
outside  the  industry. 

20th  Century-Fox  Head  Booker  has  been  con- 
fined to  his  home  for  the  past  several  weeks  with 
a  severe  attack  of  neuritis.  Mrs.  Mike  Cullen, 
wife  of  the  Loew's  Theatres  district  manager, 
with  headquarters  in  St.  Louis,  and  former  sec- 
retary to  M.  A.  Silver,  Zone  Manager  for  War- 
ner Theatres,  is  in  the  city  for  a  visit  with  old 
friends  here.  Marion  Leibovitz,  secretary  to 
J.  T.  McGreevey,  buyer  and  booker  for  the 
Harris  Amusement  Company,  has  returned  to 
her  desk  after  several  weeks'  vacation. 


MINNEAPOLIS 


The  Lyceum,  combination  legit  and  film 
house,  has  been  purchased  by  David  Nederlander 
and  associates  of  Detroit  from  Alex  Schreiber 
and  associates  of  the  same  city.  The  Neder- 
lander interests,  which  operate  legit  theatres  in 
Detroit,  Chicago  and  Toledo,  will  take  posses- 


Trying  Local  Movies 

The  Alliance  Circuit  of  Chicago  is 
trying  out  local  movies  again,  having 
acquired  a  16-mm.  Bell  &  Howell  camera 
and  projector.  Films  will  first  be  made 
at  its  Anderson,  Ind.,  theatres  and  will 
be  shown  from  16-mm.  portable  projec- 
tors in  its  regular  and  drive-in  theatres 
in  the  Anderson  area. 


sion  Aug.  1.  Purchase  price  was  not  disclosed. 

The  Orpheum,  loop  house,  is  getting  com- 
pletely remodeled.  The  entire  front  entrance, 
together  with  the  theatre  lobby  and  interior, 
will  be  changed. 

A  SOO-car  drive-in  will  be  built  on  the  out- 
skirts of  Austin,  Minn.,  by  Clem  Jaunich  and 
associates.  The  project  will  cost  an  estimated 
$100,000  and  will  be  ready  about  Sept.  1.  The 
West  Park  100-car  drive-in  at  Huron,  S.  D., 
has  been  opened  by  Alva  Taylor,  Edward  Taylor, 
and  Charles  Steinborn. 

Stanley  Kane,  executive  director  of  North 
Central  Allied,  was  vacationing  in  northern 
Minnesota  trying  to  catch  the  big  fish.  Mrs. 
Fan  Dryer,  55,  wife  of  Harry  Dryer,  Minneap- 
olis exhibitor,  passed  away  recently. 

August  W.  (Gus)  Baehr,  veteran  exhibitor, 
died  recently  in  St.  Paul  following  a  long  illness. 

Roy  Secrest,  operator  of  the  Princess  here, 
died  after  a  long  illness. 

Melvin  Turner,  MGM-  head  booker,  Min- 
neapolis, was  promoted  to  salesman  here,  while 
Raymond  Haberland  succeeds  Turner  as  head 
booker. 


TORONTO 


Canada's  film  industry  is  facing  a  new  tax 
headache  which  might  spread  through  the 
Dominion.  Toronto  already  is  concerned  over  a 
three  per  cent  sales  tax  in  British  Columbia 
which  is  applicable  to  film  rentals  and  worried 
whether  it  might  not  spread. 

Monogram  Allied  Artists  President  Steve 
Broidy  was  a  visitor  here  to  check  over  plans 
for  pictures  to  be  made  here  which  his  com- 
pany will  release.  Twentieth  Century-Fox  has 
a  new  house  at  Yonge  Street  and  Dundas 
Square  under  way  and  will  start  a  new  unit 
farther  up  on  Yonge  at  Bloor. 

The  walk-in  provisions  of  drive-ins  for  earless 
patrons  spread  with  the  Britannia  Bay  Drive-in 
near  Ottawa  having  such  facilities. 

Walter  Robertson,  arrested  during  an  at- 
tempted post  office  robbery  at  Toronto,  was  also 
accused  of  holding  up  the  Imperial  Theatre. 
Another  robbery  where  the  thieves  hauled  away 
the  safe  despite  a  police  chase,  took  place  3t 
the  suburban  Elmdale. 

A  new  quonset  will  give  the  Highland  Creek 
area  of  Toronto  its  first  theatre  this  fall.  Capa- 
city 620. 

Oscar  R.  Hanson  of  Canadian  Monogram,  has 
(Continued  on  Page  28) 


His  pen-and-ink  people  live  for  laughter... 


BORN  on  the  drawing  board,  though 
they  are,  these  little  people  have  the 
breath  of  life  and  laughter  that  captures 
hearts  the  world  around — thanks  to  the 
creative  genius  of  the  animator. 

His  knowing  lines  belie  the  fact  that 
they  are  folk  of  fantasy ...  of  pen  and  ink 
and  paint.  For  each  and  every  one  has 
the  human  touch  .  .  .  has  been  fully  en- 
dowed with  character  and  lifelike  move- 


ment, through  the  animator's  artistry. 

Yet — for  all  his  wit  and  skill — the 
animator  could  not  present  his  gift  of 
laughter  to  the  moviegoing  world  with- 
out the  help  of  film.  And  this — in  types 
especially  adapted  to  his  needs — he  finds 
in  the  famous  Eastman  family,  whose 
Fine  Grain  Master  Positive  and  Back- 
ground X  Negative  have  been  the  ani- 
mator's faithful  mediums  for  many  years. 


EASTMAN   KODAK  COMPANY 

ROCHESTER  4,  N.  Y. 

J.  E.  BRULATOUR,  INC.,  DISTRIBUTORS 
FORT  LEE    •    CHICAGO    •  HOLLYWOOD 


28 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 

REGIONAL  NEWSREEL 


(Continued  from  Page  26) 

been  elected  trustee  chairman  for  the  Canadian 
Picture  Pioneers  Benevolent  Fund.  Ray  Lewis 
is  vice-chairman,  Charles  Mavety,  secretary  and 
George  H.  Beeston,  treasurer.  The  fund  is  for 
needy  cases  within  the  industry.  Odeon  Eastern 
Division  Manager  Clare  J.  Appel  is  on  vacation. 

Ed  Farhood  of  Montreal  is  leaving  his  post 
as  manager  of  Twentieth  Century's  Grand  at 
Sudbury  to  open  his  own  Lake  Huron  Hotel 
in  Spanish,  Ontario. 

KANSAS  CITY 

Lightning  caused  the  Kansas  Drive-In  Thea- 
tre to  close  early  Wednesday,  July  21,  when  it 
struck  the  screen  tower  in  a  driving  rainstorm. 
The  power  of  the  bolt  was  carried  to  the  ground 
through  the  steel  supporting  girders  which  act 
as  lightning  rods,  but  minor  damage  was 
caused  to  the  tower  which  was  speedily  repaired. 

Show  business  is  represented  in  the  contingent 
of  the  Saddle  and  Sirloin  Club  on  its  present 
junket  to  Cheyenne,  Wyo.,  by  Lon  Cox,  Fox 
Midwest  film  buyer,  and  Mrs.  Cox  and  Mr. 
and  Mrs.  Arthur  Church  and  Mr.  and  Mrs. 
Karl  Koerper  of  KMBC.  The  Saddle  and  Sir- 
loin Club  is  a  promotion  group  of  the  American 
Royal  and  annually  makes  a  good  will  junket. 

The  site  of  the  annual  convention  of  man- 
agers of  Fox  Midwest  Theatres — Aug.  31-Sept. 
1 — has  been  changed  to  Excelsior  Springs,  Mo. 
at  the  Elms  Hotel. 

Nick  Sonday,  manager  of  the  Uptown  Thea- 
tre, is  reported  to  be  recovering  from  his  re- 
cent spinal  operation.  Bob  Haywood,  assistant 
manager,  is  carrying  on  in  his  stead. 

Walt  Donohoe,  assistant  manager  of  the 
Roxy  Theatre,  is  leaving  the  theatre  business  to 
tackle  a  new  field  of  endeavor. 

CLEVELAND 

Exhibitors,  jubilant  over  the  Ascap  decision, 
are  holding  back  their  pay  checks  pending  fur- 
ther information. 

The  Herbert  Ochs  (Drive-ins  in  Ohio,  Michi- 
gan, Indiana,  Illinois  and  Canada)  held  a 
family  reunion  here  this  week  when  son  Jack 
married  Grace  Couden  here.  Frank  Gidlin  has 
sold  the  Grafton  at  Grafter  to  Albert  Wold 
and  Harold  Weaver,  who  are  new  to  exhibition. 
Harris  Dudelson  has  resigned  as  local  United 
Artists  manager  to  become  Eagle  Lion's  head 
man  in  Cincinnati.  He  is  replaced  at  UA  by 
William  Levy,  formerly  of  the  foreign  depart- 
ment. Milton  Mooney,  president  of  Co-operative 
Theatres  of  Ohio,  celebrated  the  outfit's  10th 
anniversary  last  week;  company  started  with 
28  accounts  and  three  bookers;  today  it  has 
140  accounts  and  six  bookers. 

Exhibitors  are  getting  ready  to  publicize  the 
arrival  of  Freedom  Train  with  trailers  and 
shorts.  RKO  Manager  Harry  Walters  has 
finally  found  a  home  and  is  moving  his  family 
here  from  Chicago.  Sam  Reichblum,  who  runs 
houses  in  Ohio  and  Pennsylvania,  has  given  up 
his  East  Liverpool  home  and  moved  to  Cleve- 
land. Harold  (Bud)  Friedman,  manager  of 
Warners'  Uptown  is  back  from  a  vacation  at 
Granville,  O.  Don  F.  Loukos,  manager  of  the 
Allen  and  Majestic  in  Lima,  has  bought  George 
Ritzler's  houses.  Loren  Solether  of  the  Falls 
at  Chagrin  Falls,  has  resumed  operation  of  the 
Hudson  at  Hudson.  The  Hilliard  Square  has 
installed  air  conditioning.  Nat  Wolf,  chair- 
man of  the  Variety  Club  Golf  Tournament  to 


MITTING  THE  WINNER.  Universal-In- 
ternational salesman  Hugh  Nesbitt  (left), 
winner  in  the  Southern  division  in  the  first 
lap  of  the  company's  Presidential  Sales  Drive, 
receives  the  congratulations  of  Gus  Boemler 
(right),  Norside  Theatre,  Alton,  111.,  while 
Philip  Nanos  of  the  Criterion,  Regal,  and 
Laclede  theatres  in  St  Louis  beams  at  the 
whole  affciir. 

be  held  July  30  at  Pine  Ridge  Country  Club, 
said  150  prizes  were  waiting  for  the  winners. 

Toledo  Variety  Club,  Tent  30  held  a  steak 
dinner  and  entertainment  last  week  at  Kasee's 
Theatre  restaurant,  with  Barker  Tiny  Tigges 
as  emcee. 


CINCINNATI 


Eagle  Lion  Kentucky  Salesman  Lou  Sibert 
was  married  July  31  to  Mrs.  Mary  Lee  Perm 
of  Lexington,  Ky.  Best  man  was  RKO  Ken- 
tucky Salesman  Joseph  McKnight. 

Floyd  Williamson's  Regal  Theatre,  Dayton, 
Ohio,  was  destroyed  in  a  fire  last  week.  The 
Nurphy  Theatre,  Wilmington,  Ohio,  part  of  the 
Phil  Chakeres  Circuit,  celebrated  its  thirteenth 
anniversary  this  week,  with  the  wind  up  July  24. 
Columbia  City  Salesman  Pete  Niland  has 
resigned,  effective  when  a  replacement  is  ob- 
tained. Niland's  future  plans  are  indefinite.  He 
has  been  in  the  film  industry  for  33  years ;  and 
with  Columbia  for  the  past  11. 

Lester  Price  has  purchased  the  Castle,  Wil- 
liamsport,  Ohio,  from  Lee  Luellen.  Ray  Law's 
wife  has  returned  home  from  the  Good  Samari- 
tan Hospital,  where  she  underwent  a  major 
operation.  Law  operates  two  theatres  in  Lebanon, 
Ohio. 


New  Theatres 


Charlotte,  N.  C. — W.  F.  Sipes,  opened  a  new  drive-in 
at  Hampton,  S.  C. 

Newark,  N.  J. — Charles  Borinsky  and  associates  plan 
a  1,200-seater  in  Union,  N.  J. 

Livingston,  N.  J. — Theatre,  part  of  the  $7,000,000 
"Essex  Center"  building  project  to  serve  37  commun- 
ities. Architects,  Ketchum,  Gina  and  Sharp. 

Chicago— George  Fishman,  operator  of  the  Vogue, 
is  building  a  theatre  at  51st  and  City  Line. 

Mission,  Kan. — An  800-car  drive-in  for  Johnson 
County,  Kan.,  is  announced  for  immediate  construction 
by  Dickinson  Operating  Company. 

Athens,  Ga. — Georgia  Theatre  Company  is  letting 
contracts  for  the  grading  for  a  drive-in  near  here. 

Los  Angeles — Ralph  Peerknis  and  A.  U.  Soderberg 
plan  a  1,000-seater  at  Corno  Del  Mar.,  Calif. 

Louisville — Aspley  Theatre  a  drive-in  in  Glasgow, 
Ky.  The  company  also  plans  a  2,000-seater  for  Glasgow. 

Portland,  Ore. — Irvin  Westenskow,  a  new  theatre 
at  Canby,  Ore. 

Hartford,  Conn. — E.  M.  Loew's  Theatres,  600-car 
drive-in  at  Montville,  Conn. 

San  Francisco — Excelsior  Amusement  Co.  has 
opened  bids  for  a  new  1,500-seater  suburban. 

Milwaukee — B.  J.  Waters  will  build  a  new  theatre 
at  Turtle  Lake,  Wis.  Architects,  E.  F.  Klingler  and 
Associates. 

Opelika,  Ala. — Stillman  Theatres  will  build  a  theatre 
here  to  cost  between  $30,000  and  $40,000.  Martin 
Theatres  also  will  build  here,  both  houses  to  seat 
about  800  persons 


The  Corinth  at  Corinth,  Ky.,  a  new  operation, 
has  been  added  to  the  circuit  of  theatres  for 
which  Theatre  Owners  Corporation  does  the 
booking  and  buying  of  film. 

Film  Classics  Office  Manager  Al  Hobt,  re- 
ceived sympathy  of  friends  in  the  death  of  his 
brother.  Thomas  Fisher,  Midwest  Theatre  Sup- 
ply Company,  sold  Thomas  Fisher,  exhibitor 
of  the  new  Corinth  Theatre,  Corinth,  Ky.,  all 
equipment  for  the  house.  Allan  Moritz,  local 
chairman  of  the  JWill  Rogers  Memorial  Hospital 
drive,  to  raise  funds,  called  a  meeting  of  man- 
agers and  exhibitors. 

HARTFORD 

The  industry  around  these  parts  is  getting 
ready  to  celebrate  during  August  with  the  ex- 
changes scheduling  a  community  day  on  Aug.  4 
at  Double  Beach  under  MGM's  Leon  Jakubson 
and  20th-Fox  Dom  Somma,  and  the  New  Eng- 
land Warner  Club  setting  Aug.  12  for  their 
outing  at  Castle  Inn,  Saybrook. 

Joe  Gittelman,  formerly  aide  at  the  Meriden 
Loew-Poli  Palace,  is  now  student  assistant 
manager  at  the  same  circuit's  Palace  at  Hart- 
ford. Cashier  Virginia  Avmick  has  been  pro- 
moted to  assistant  manager  of  the  Center,  Hart- 
ford. John  Scanlan,  Jr.,  son  of  a  veteran  Con- 
necticut theatre  manager,  has  been  named  man- 
ager of  the  State  at  Torrington,  to  replac*" 
Florence  Kroft,  resigned.  Albert  Donovan,  form- 
erly relief  manager  at  the  Mohawk,  North 
-Adams,  Mass.,  has  been  named  manager  to 
succeed  David  Seidman,  resigned.  Ben  Lamo, 
assistant  manager  of  the  Warner  Strand  here, 
has  been  released  from  a  local  hospital  after 
a  two-months  illness.  Police  Lieutenant  Frank 
A.  Starkel,  former  film  house  inspector,  was 
killed  in  a  Newington,  Conn.,  quarry  blast  last 
week.  Recently  he  had  been  investigator  of 
special  hazards  and  explosives. 

Henry  McNamara,  manager  of  the  Strand, 
Pawtucket,  R.  I.,  is  the  father  of  a  boy.  Irene 
Moquin  of  the  Loew-Poli  Palace  is  a  patient  in 
a  Hartford  hospital.  Herman  Tranig  has  been 
appointed  relief  manager  of  the  Lockwood- 
Gordon  Webb  Playhouse  at  Wethersfield.  Gerry 
Savoie,  manager  of  the  Paramount,  Brattle- 
boro,  Vt.,  lost  his  father-in-law.  Hy  Fine  and 
Bob  Sternberg,  M&P  District  Managers,  are 
vacationing  in  Canada.  A.  Repoline  is  the  new 
projectionist  at  Eastwood,  East  Hartford,  Conn. 
lATSE  Local  84  will  be  represented  by  Rube 
Lewis  and  lASTE  Local  486  by  Charlie  North- 
by  at  the  lA  Cleveland  convention  Aug.  IS. 


PHILADELPHIA 

The  Crescent  was  conveyed  last  week  by 
Sam  Chain  to  Bob  Abel  and  associates  for  a 
reported  $60,000.  The  house  is  assessed  for 
$22,000,  and  had  been  under  lease  for  some 
time  to  the  purchasers. 

Editha  Hayman,  clerk  at  20th  Century-Fo?c, 
spent  part  of  her  vacation  in  Alabama  visiting 
her  brother,  a  member  of  the  air  corps.  Ned 
Yaffe,  Y  and  Y  Popcorn  Supply,  spent  last 
weekend  with  friends  fishing  in  Maryland. 
Doug  Kline,  United  Artists  head  shipper,  has 
announced  his  engagement  to  Gladys  Bower, 
with  wedding  in  September.  Warnerites  on 
vacation  included  Anna  Wissinger,  contract 
clerk;  Rose  Segal,  biller;  Frank  Smith,  main- 
tenance man,  and  Ed.  O'Donnell,  booker. 

Rumors  are  going  the  rounds  that  a  syndicate 
of  bankers  and  big  business  men  is  trying  to 
negotiate  a  deal  with  Warner  Bros,  to  buy  out 
the  local  chain  of  68  theatres.  Included  in  the 


SHOWMEN'S  TRADE  REVIEW,  July  31,  1948 

REGIONAL  NEWSREEL 


29 


INDUSTRY  BRANCHES  MEET  ON  VACATION.  The  entertainment,  distribution  and 
exhibition  branches  of  the  motion  picture  industry  have  been  brought  together  in  the 
vacation  group  above  at  the  Cavalier  Hotel  in  Virginia  Beach,  Va.  Representing  distribution 
are  (left)  Arthur  De  Titta,  news  editor  of  Movietone  News,  and  Mrs.  De  Titta.  Then  cornes 
entertainment,  represented  by  bandleader  Xavier  Cugat.  Last,  but  not  least,  comes  exhibi- 
tion, represented  by  Lou  Brown,  director  of  advertising  and  publicity  of  the  Loew-Poli  New 
England  Theatres,  and  Mrs.  Brown  and  daughter  Shirley  Lou. 


syndicate,  according  to  report,  are  Jimmy  Crom- 
well, former  husband  of  Doris  Duke,  and  Wil- 
liam Ehrenberg,  a  movie  house  premium  man 
and  friend  of  Cromwell  since  World  War  I. 
The  syndicate  has  no  connection  with  William 
Goldman,  local  independent,  who  is  also  rumored 
after  the  Warner  interests. 

Ulrik  Smith,  branch  manager  for  Paramount, 
celebrated  another  birthday.  Eagle  Lion  Booker 
Max  Bronow  weekended  with  the  Barney  Fell- 
mans  at  Queens  Village,  Long  Island.  The 
S-W  Princess,  operating  on  a  foreign  policy 
for  several  months,  has  reverted  to  its  former 
policy.  Sue  Remy  Turner,  wife  of  Stanley- 
Warner  Film  Buyer  John  Turner,  is  recover- 
ing from  a  recent  operation  at  Bryn  Mawr 
Hospital. 

Screen  Guild  Productions  franchise  holders  of 
Philadelphia,  Washington.  D.  C,  Boston,  Buf- 
falo and  Albany  gathered  here  yesterday  (30) 
for  three-day  regional  sales  m.eeting.  Arthur 
Greenblatt  is  presiding. 


ATLANTA 


Jimmy  Hart  of  Film  Classic  is  the  father 
of  a  girl.  Mrs.  Annie  Coleman  is  on  leave  of 
absence  from  United  Artists  due  to  the  illness 
of  her  young  son.  UA  Branch  Manager  Jimmy 
Bachman  is  back  from  a  Florida  business  trip. 

Republic's  former  Atlanta  manager,  Jimmy 
Hobbs,  has  joined  Monogram  Southern  Ex- 
changes as  branch  manager,  replacing  Babe 
Cohen,  resigned. 

J.  B.  Waters,  general  manager.  Waters  Thea- 
tres, Birmingham,  and  family  are  taking  in 
the  Florida  sunshine.  Mary  Groover  and  Mark 
Elkins  of  United  Artists,  are  also  in  Florida. 
Monogram  Shipper  Allen  Rainwater  and  Chief 
Inspectress  Kate  Wright  are  New  York  visitors. 

President  R.  B.  Wilby  of  Wilby  Kincey  and 
District  Manager  R.  M.  Kennedy  have  opened 
their  5S0-car  drive-in  near  Birmingham.  Irving 
C.  Ryder  has  opened  his  new  movie  theatre  in 
Petersburg,  Tenn.,  and  Mr.  and  Mrs.  Cowan 
Oldham  their  new  house  at  McMinnville,  Tenn. 

Universal-International  Branch  Manager  Jim 
Partlow  and  Leonard  Andrews  will  enter  the 
drive-in  business  in  Miami,  Fla.  Andrews  recent- 
ly resigned  as  home  office  representative.  Mrs. 


"Voice  of  Theatre  Speakers" 
JOE   HORNSTEIN  has  it! 


Bernice  Wadsworth,  secretary  to  Monogram 
Southern  President  A.  C.  Bromberg,  is  re- 
ceiving condolences  on  the  death  of  her  father. 

Republic  has  appointed  Merritt  Davis  as  man- 
ager of  its  Atlanta  branch,  effective  Aug.  2. 
He  succeeds  James  E.  Hobbs  who  has  resigned. 

SALT  LAKE  CITY 


Centre  Theatre  Assistant  Manager  Al  Schmidt 
is  planning  a  trip  into  Southern  Utah  for  his 
vacation.  James  Pearson,  formerly  of  the  Rialto 
Theatres,  where  he  has  been  replaced  by  Vern 
.\ustin,  has  gone  to  Miles  City,  Mont,  to  man- 
age the  Simons  Amusement  Park  Theatre. 
Austin  meanwhile  has  taken  over  his  newly 
reseated  house  and  was  conferring  this  week 
with  Owner  Joe  Lawrence  of  Los  Angeles. 

One  of  South  Ogden's  newest  and  most  mod- 
ern theatres  will  be  the  500-seater  Country 
Club  now  being  constructed  by  Tollestrup  and 


Christensen,  Salt  Lake  City  architects,  for  a 
Sept.  1  opening  for  Country  Club  Enterprises. 

Opposition  to  the  new  Hyland  Drive-in, 
which  opened  last  weekend  got  hot  and  heavy 
as  the  East  Mill  Creek  Zoning  Committee  de- 
clared that  permission  to  operate  the  theatre 
was  given  in  violation  of  a  Salt  Lake  County 
Commission  resolution  on  the  subject  of  drive- 
ins. 

Eagle  Lion  Manager  Art  Jolley  is  back  from 
a  trip  to  Montana  with  Booker  Fred  Poloski. 
Manager  Gordon  LeSuere  of  Favorite  Films 
is  also  back  from  Montana  where  he  holidayed. 
RKO  Manager  Giff  Davison  is  attending  a 
sales  meet  in  San  Francisco. 

A  $50,000  remodeling  project  is  under  way 
on  the  Gem  at  Magna,  Utah.  Owner  George 
Smith  will  increase  capacity  from  350  to  more 
than  600.  Two  "cry  rooms"  will  be  added. 


DES  MOINES 


The  Des  Moines  Variety  Club  will  hold  a 
benefit  dance  on  Sept.  3  at  the  Val-Air  ballroom. 
The  money  will  be  used  for  the  general  charity 
program  including  Arlington  Hall  and  the 
Y.M.C.A.  summer  camp.  The  club  will  also 
sponsor  the  Horace  Heidt  NBC  broadcast  from 
the  KRNT  radio  theatre  at  Des  Moines  on 
Nov.  7  with  proceeds  going  to  the  Raymond 
Blank  Memorial  Hospital  and  the  Mercy  Hos- 
pital nurses  home. 

The  Iowa  C.I.O.  is  urging  theatres  to  adopt 
an  "in-between"  age  admission  price  for  chil- 
dren between  12  and  15  years  of  age.  The 
Strand,  Cedar  Rapids,  la.,  has  been  sold  by 
W.  A.  Olson  to  Sara  E.  Miller.  The  Paramount, 
Des  Moines,  is  being  remodeled. 

Bill  Sobel  and  Arnold  Berger  of  Midwest 
Drive-in  Theatres  were  Des  Moines  visitors. 
Edwin  Sandbloom,  formerly  with  Paramount, 
has  joined  Warner  Bros,  as  a  salesman.  Ruth- 
ven's  new  theatre,  the  Palo  .'Mto,  will  be  com- 
pleted about  the  middle  of  August. 


AND  YOUR  COMMUNITY  TO 
SEEWSHOW... 


nil 


How  the  American  heritage  of  freedom  and 
enterprise  works  in  your  own  community. 


T&IS  IS 

AMERICA 


"The  American  story  of 
freedom,  abundance  and 
opportunity  is  the  great- 
est drama  in  the  world 
today.  It  is  a  story  that  j 
should  never  be  taken  for  J 
granted.  That  is  why  the 
Motion  Picture  Associa- 
tion commends  this  pic-  .^^ 
ture  to  you." 

-  ER/C  JOHNSTON 


Produced  by 
RKO  Pathe 


See  /our  neotQ%^  RKO  Radio  Exchange 


30 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 


The  Box'0££ice  Slant 

Cuirent  and  Forthcoming  Feature  Product  Reviewed  from  the  Theotreman's  Standpoint 


Rusty  Leads  the  Way 

Columbia  Drama  58  mins. 

AUDIENCE  SLANT:  (Family)  Very  ap- 
pealing story  in  the  popular  dog  series,  in- 
volving a  little  blind  girl. 

BOX-OFFICE  SLANT:  Excellent  sup- 
port for  dual  bills.  Also  fine  for  kiddie  mati- 
nees an  tie-ins  with  local  civic  groups. 

Cast:  Ted  Donaldson,  Sharyn  Moffett,  John  Litel, 
Ann  Doran,  Paula  Raymond,  Peggy  Converse,  Harry 
Hayden,  Ida  Moore,  Flame.  Credits:  Producer,  Robert 
Colin.  Director,  Will  Jason.  Screenplay,  Arthur  Ross. 
Story,  Nedrick  Young.  Based  on  characters  created  by 
Al  Martin.  Photography,  Vincent  Farrar.  Technical 
director.  George  Coulouris. 

Plot:  A  little  blind  girl  moves  to  a  small 
town  and  becomes  friendly  with  a  young  boy 
and  his  dog.  They  try  to  help  her  gain  con- 
fidence so  she  can  attend  school  and  not  be 
sent  to  a  state  institution;  but  she  is  afraid. 
The  dilemma  is  solved  when  the  little  girl 
gets  training  at  a  guide-dog  school  and  wins 
control  of  her  fears  with  the  help  of  a  loyal 
guide-dog. 

Comment:  Here  is  a  very  appealing  story 
in  the  popular  dog  series,  involving  a  little 
blind  girl.  Sharyn  Mof¥ett,  one  of  the  screen's 
most  gifted  child  actresses,  is  outstanding 
in  the  part.  There  are  some  heart-tugging 
moments  when  she  is  trying  to  conquer  her 
fears,  and  one  particularly  well-staged  scene 
when  she  tries  to  wend  her  way  downtown 
for  the  first  time  with  her  guide-dog.  This 
new  angle  of  showing  training  for  the  blind 
has  definite  exploitation  and  tie-up  possibili- 
ties. The  picture  offers  excellent  support  for 
dual  bills.  It  is  also  fine  for  kiddie  matinees 
and  early  Saturday  shows,  and  tie-ins  with 
local  civic  groups. 


Sorry,  Wrong  Number 

Paramount  Mystery  90  mins. 

AUDIENCE  SLANT:  (Adult)  An  absorb- 
ing, suspenseful  mystery  boimd  to  grip  each 
and  every  spectator.  This  exceptionally  well- 
handled,  entertaining  picture  will  have  patrons 
talking,  and  they'll  spread  the  word  to  others. 

BOX-OFFICE  SLANT:  Should  get  a 
tremendous  reception  at  the  box-office,  for  it 
is  one  of  the  most  suspenseful  pictures  of  the 
year.  Has  a  pre-sold  radio  audience  whose 
word-of-mouth  wnll  help  make  it  pay  off 
handsomely. 

Cast:  Barbara  Stanwyck,  Burt  Lancaster,  Ann 
Richards,  Wendell  Corey,  Harold  Vermilyea,  Ed  Beg- 
ley,  Leif  Erickson,  William  Conrad,  John  Bromfield, 
Jimmy  Hunt,  Dorothy  Neumann,  Paul  Fierro.  Credits: 
Directed  by  Anatole  Litvak,  Original  screenplay  by 
Lucille  Fletcher.  Based  on  the  radio  play  by  Lucille 
Fletcher.  Photography,  Sol  Polito.  Produced  by  Hal 
Wallis  and  Anatole  Litvak. 

Plot:  In  trying  to  reach  her  husband  by 
phone,  a  bed-ridden  invalid  overhears  a  con- 
versation in  which  two  men  plan  a  murder. 
She  tries  to  trace  her  'husband's  movements 
and  each  person  she  reaches  has  a  different 
story  to  tell  her.  As  the  individual  details 
are  outlined  she  realizes  that  it  is  her  own 
murder  she  has  heard  planned.  Being  the 
daughter  of  a  millionaire  who  has  always 
had  her  way,  she  discovers  that  she  is  the 
cause  of  her  husband's  unhappiness  and  the 
reason  for  his  association  with  crooks  and 
murderers.  Her  husband  finally  calls  her,  but 


National  Reviewing  Committees 
Audience  Classifications 

HAMLET  (U-I) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.   2— National  Legion  of  Decency. 


his  call  doesn't  prevent  the  murder  from  be- 
ing committed. 

Comment:  The  "Sorry,  Wrong  Number" 
mystery  radio  show  from  which  Hal  Wallis 
made  this  picture  was  such  a  huge  success 
that  it  was  repeated  over  the  air  several  times. 
Outstanding  as  it  was  then,  it  is  even  more 
so  in  motion  picture  form.  This  is  due  to  the 
excellent  material  Lucille  Fletcher  (who  wrote 
the  radio  show  and  the  screenplay)  has 
added  to  the  original  story  to  help  make  a 
film  that  is  one  of  the  most  suspenseful  pic- 
tures of  the  year.  It  should  get  a  tremendous 
reception  at  the  box-office,  for  it  is  top  qual- 
ity and  has  everything  a  successful  murder- 
mystery  needs  to  have  it  pay  off  handsomely. 
Customers  will  be  held  breathless,  while 
Barbara  Stanwyck,  playing  a  helpless  invalid, 
tries  to  reach  someone  by  phone,  in  order  to 
prevent  a  murder.  She  has  a  tough  assign- 
ment, but  she  proves  herself  an  able  trouper 
by  turning  in  a  memorable  performance.  Burt 
Lancaster  is  splendid  as  her  husband,  while 
Ann  Richards,  Wendell  Corey,  Ed  Begley 
and  Harold  Vermilyea  all  contribute  out- 
standing portrayals  in  supporting  roles.  Ana- 
tole Litvak  combined  the  chores  of  co-pro- 
ducer and  director  of  the  picture,  and  in  both 
capacities  he  did  an  exceptional  job. 


Adventures  of  Gallant  Bess 


Eagle  Lion 


(Cinecolor) 
Outdoor  Drama 


73  mins. 


Lady  at  Midnight 

Eagle  Lion  Mystery  59  mins. 

AUDIENCE  SLANT:  (Family)  A  fairly 
good  murder-mystery  that  might  have  been 
better  with  more  action  and  less  talk. 

BOX-OFFICE  SLANT:  Will  be  okay  as 
supporting  fare  for  double  bills. 

Cast:  Richard  Denning,  Frances  Rafferty,  Lore  Lee 
Michael,  Ralph  Dunn.  Nana  Bryant,  Jack  Searle, 
Harlan  Warde.  Credits:  Producer,  John  Sutherland. 
Director,  Sherman  Scott.  Original  story  and  screen- 
play,  Richard  Sale.   Photography,  Jack  Greenhalgh. 

Plot:  A  crooked  lawyer,  posing  ■  as  the 
friend  of  a  young  couple,  tries  to  get  their 
adoption  of  a  little  girl  nullified  so  he  can 
adopt  the  child.  Reason  is  the  inheritance  of 
a  million  dollars  left  to  the  youngster  by  her 
real  mother,  who  has  been  murdered  by  the 
lawyer.  With  the  aid  of  a  private  detective, 
however,  the  young  couple  catches  the  villain, 
and  their  little  girl  inherits  the  money. 

Comment:  A  fairly  good  murder-mystery 
that  might  have  been  l^etter  with  more  action 
and  less  talk.  Writer  Sale  had  a  novel  idea, 
but  it  seems  to  stretch  too  thin  for  59  min- 
utes. Richard  Denning  and  Frances  Rafferty 
are  both  adequate,  and  little  Lore  Lee  Michael 
is  appealing  as  their  adopted  child.  Ralph 
Dunn  registers  a  number  of  laughs  as  the 
private  detective,  and  one-time  kid  star  Jack 
Searle  shows  possibilites  as  the  weak  play- 
boy who  is  in  cahoots  with  the  murderer. 
Photography  is  up  to  par  and  other  techni- 
cal departments  are  average.  Picture  will  be 
okay  as  supporting  fare  for  double  bills. 


AUDIENCE  SLANT:  (Family)  The  kids 
will  just  love  this  one  to  death  and  so  will 
a  few  adults. 

BOX-OFFICE  SLANT:  You  must  count 
on  the  kids  for  this  and  almost  nobdy  else. 
Be  sure  to  make  clear  that  Bess  is  a  horse. 

Cast:  Cameron  Mitchell,  Audrey  Long,  Fuzzy  Knight, 
James  Millican,  John  Harmon,  Ed  Gargan,  Harry  V. 
Cheshire,  Cliff  Clark,  Evlyn  Eaton,  and,  of  course, 
Bess  herself.  Credits:  Produced  by  Jerry  Briskin  and 
Matthew  Rapf,  Screenplay  by  Matthew  Rapf.  Directed 
by  Lew  Landers.  Photography  William  Bradford. 
Cinecolor,  Gar  Gilbert. 

Plot:  Cameron  Mitchell  catches  a  wild,  red- 
haired  mare  and  loses  her  to  James  Millican, 
rodeo  owner,  when  he  is  hurt  buUdogging  a 
steer.  The  doctor's  daughter,  Audrey  Long, 
takes  care  of  Cameron ;  love  follows.  When 
recovered,  Mitchell  sets  out  to  get  his  horse 
back,  and  finally  does  so  when  Bess  has 
Millican  at  her  hoofs'  mercy  and  he  hands 
over  the  deed  of  sale.  Horse  and  man  are 
then  reunited  with  girl. 

Comment:  "Adventures  of  Gallant  Bess" 
is  frankly  juvenile  stuff  and  seldom  attempts 
to  be  anything  else.  The  few  attempts  at 
such  serious  things  as  love-making  are  ludi- 
crous, and  Director  Lew  Landers  has  wisely 
avoided  coming  to  grips  with  such  matters. 
Bess  is  a  trick  horse,  who  can  even  talk 
in  a  horse  (hoarse)  manner.  She  balances  on 
a  plank,  she  bows,  she  snatches  hats  off 
people's  heads,  and  what's  more,  works  en- 
tirely from  voice  command.  This  is  worth 
watching  despite  the  painful  story  and  ama- 
teurish acting;  but  the  kids  are  going  to  go 
wild  over  it.  Appeal  directly  to  them,  make 
them  plague  their  parents  until  kids  and 
parents  both  show  up  at  your  theatre.  That's 
the  box-office  recipe  for  this  picture.  After 
you've  played  it,  bring  the  film  back  every 
six  months  for  children's  matinees. 


Embraceable  You 

Warner  Bros.  Drama  88  mins. 

AUDIENCE  SLANT:  (Adult)  The  aver- 
age adult  will  find  satisfactory  entertain- 
ment in  this  murder-mystery  that  turns  out 
to  be  a  moving  love  story  writh  lots  of  femin- 
ine appeal. 

BOX-OFFICE  SLANT:  Should  make  the 
grade  as  a  second  feature  in  any  situation. 
Might  take  the  top  spot  wherever  Dane  Clark 
has  a  following  .  .  .  and  the  title  will  attract. 

Cast:  Dane  Clark,  Geraldine  Brooks,  S.  Z.  Sakall, 
Wallace  Ford,  Richard  Rober,  Lina  Romay,  Douglas 
Kennedy,  Mary  Stuart,  Philip  Van  Zandt,  Rod  Rogers. 
Credits:  Directed  by  Felix  Jacoves.  Screenplay  by 
Edna  Anhalt.  From  a  story  by  Dietrich  V.  Hannekin 
and  Aleck  Block.  Photography,  Carl  Guthrie.  Produced 
by   Saul  Elkins. 

Plot:  When  a  small-time  crook  runs  down 
a  young  girl,  he  runs  off,  but  later  returns 
to  the  hospital.  The  accident  leaves  her  with 
an  injury  that  will  cause  certain  death,  but 
she  doesn't  know  it.  However,  he  does,  and 
he  is  forced  by  the  detective  on  the  case  to 
take  care  of  her  in  her  last  days.  He  is  mixed 
up  with  a  gang  and  a  murderer,  but  with  the 
help  of  the  detective  he  gets  out  of  his  pre- 
dicament and  marries  the  girl.  They  hope  to 


SHOWMEN'S  TRADE  REVIEW,  July  31,  1948 


31 


find  happiness  together  for  the  short  time 
she  has  to  live. 

Comment:  "Embraceable  You"  starts  out 
to  be  a  murder-mystery  and  ends  up  being 
a  moving  love  story.  As  such  it  is  a  satis- 
factory picture  for  any  program  that  can  take 
a  tear-jerker  as  its  second  feature,  or  it  might 
top  a  double  bill  where  Dane  Clark  has  a  fol- 
lowing. Title  has  no  bearing  on  the  story. 
It  is  only  used  as  an  opener,  and  in  one 
sequence,  but  it  should  help  attract,  the  cus- 
tomers, for  the  song  is  a  popular  number. 
Good  performances  are  turned  in  by  the 
entire  cast,  with  Dane  Clark  and  Geraldine 
Brooks  giving  sympathetic  delineations  of 
the  two  lovers  involved.  In  supporting  roles 
Wallace  Ford  plays  a  copper-with-a-heart 
and  S.  Z.  Sakall  is  his  usual,  competent  self. 
Direction  was  handled  by  Felix  Jacoves,  and 
Saul  Elkins  produced. 


Daredevils  of  the  Clouds 

Republic  Drama  60  mins. 

AUDIENCE  SLANT:  (Family)  A  good 
work-a-day  thriller  successfully  aimed  at  aver- 
age audiences. 

BOX-OFFICE  SLANT:  Nice  action  sec- 
ond-halfer  with  no  big  names,  although 
some  may  be  interested  to  see  Mae  Clarke 
again. 

Cast:  Robert  Livingston,  Mae  Clarke,  James  Card- 
well,  Grant  Withers,  Edward  Gargan  Ray  Teal,  Jimmie 
Dodd,  Pierre  Watkin,  Jayne  Hazard,  Bob  Wilke,  Frank 
Melton,  Russell  Arms,  Hugh  Prosser,  Charles  SuUivan. 
Credits :  Associate  producer,  Stephen  Auer.  Direction, 
George  Blair.  Screenplay,  Norman  S.  Hall.  Original 
story,  Ronald  Davidson.  Photography,  John  Mac- 
Burnie. 

Plot:  Mae  Clarke,  discredited  woman  ferry 
pilot  (Wasp),  finally  lands  a  job  on  the 
ground  with  Robert  Livingston,  who  is  try- 
ing to  make  a  go  of  his  Polar  Airways  in 
the  face  of  desperate  competitive  ef¥orts  by 
Pierre  Watkin.  Watkin's  spy,  James  Card- 
well,  attempts,  in  concert  with  Grant  Withers, 
to  make  'way  with  a  large  shipment  of  gold. 
Livingston,  with  Mae's  help,  finally  thwarts 
the  attempt,  Mae  is  vindicated,  and  wedding 
bells  are  in  the  cold  Alaskan  air. 

Comment:  Plenty  of  action  here,  with  a 
fine  assortment  of  flying  shots,  several  good 
fights,  and  rugged  mountain  scenery.  If  this 
is  not  enough,  there  is  a  tepid  romance,  with 
two  rivals  opposing  Livingston,  and  some 
mild  comedy  by  Edward  Gargan.  Interest 
will  be  aroused  in  many  patrons  at  the  ap- 
pearance of  Mae  Clarke  (the  original  grape- 
fruit girl)  after  an  absence  of  several  years 
from  the  screen.  All  the  principals  do  a 
bang-up  job  with  the  material  available, 
which — to  be  truthful — is  uneven.  The  film 
stands  to  do  well  on  the  second  half,  with 
special  appeal  to  boys  because  of  the  air 
shots.  These  are  handled  very  well  indeed, 
and  a  belly  landing  on  a  wet  field  has  the 
virtue  of  novelty.  Don't  over-bill  it,  but 
don't  be  afraid  of  it. 


The  Red  Shoes 

(Color  by  Technicolor) 
(Reviewed  in  London) 
Eagle  Lion       Musical  Drama       134  mins. 

AUDIENCE  SLANT:  (Adult)  This  beau- 
tifully conceived  romantic  drama  of  life  with 
a  famous  ballet  company  will  appeal  mainly 
to  the  more  cultured  elements  and  discrim- 
inating patronage. 

BOX-OFFICE  SLANT:  Superb  techni- 
cally, this  will  do  best  with  class  audiences 
and  balletomanes  in  particular. 

Cast:     .'\nton     Walbrook,     Marius    Goring,  Moira 


Locale  for  Westerns 

Colorado  is  well-nigh  a  perfect  locale 
for  the  filming  of  western  pictures,  par- 
ticularly those  in  Technicolor,  according 
to  Director  Louis  King  who  is  in  Dur- 
ango,  that  state,  directing  "Sand."  King 
predicts  Colorado  will  be  used  more  and 
more  by  major  studios  for  filming  west- 
erns because  the  light,  scenic  and  weather 
conditions  are  so  excellent  for  outdoor 
pictures.  Eagle  Lion  has  two  pictures  set 
to  film  in  Colorado  in  the  immediate  fu- 
ture— "Big  Cat"  and  "Red  Stallion  in  the 
Rockies." 


Shearer,  Leonide  Massine,  Robert  Helpmann,  Albert 
Basserman,  Esmond  Knight,  Ludmilla  Tcherina  and 
others.  Credits:  Written,  produced  and  directed  by 
Michael  Powell  and  Emeric  Pressburger.  Original 
screenplay,  Emeric  Pressburger.  Additional  dialog,  Keith 
Winter.  Photography,  Jack  CardifT,  ASC.  Color  by 
Technicolor.  Music  composed,  arranged  and  conducted 
by  Brian  Easdale.  Royal  Philharmonic  Orchestra  con- 
ducted by  Sir  Thomas  Beecham,  Bart.  Production  de- 
signed by  Hein  Heckroth.  "Red  Shoes"  ballot  choreo- 
graphy by  Robert  Helpmann.  A  product  of  the  Archers 
presented  by  J.  Arthur  Rank.  UK  distribution,  G'FD. 

Plot:  Moira  Shearer  joins  Anton  Wal- 
brook's  ballet  company  as  a  young  dancer. 
Anton  knows  she  will  be  a  great  ballerina 
and  demands  iron  discipline  and  complete 
dedication  of  her  life.  She  reaches  stardom 
in  the  "Red  Shoes"  ballet,  dancing  to  Marius 
Goring's  music.  Moira  finds  herself  torn 
between  her  love  for  Goring  and  her  devo- 
tion to  the  ballet  and  its  jealous  master,  Wa-1- 
brook.  Their  lives  are  reflected  in  the  "Red 
Shoes"  fairy  tale,  ,  and  after  conflicts  with 
Walbrook  and  Goring,  she  dances  to  her 
death. 

Comment:  In  this  picture,  the  Archers 
achieve  to  a  great  extent  for  ballet  what 
Laurence  Olivier  has  done  for  Shakespeare 
on  the  screen.  Excerpts  from  many  ballets  are 
introduced  wihile  the  "Red  Shoes"  has'  been 
specially  designed  to  bring  in  the  full  magic 
of  the  cinema.  Reflecting  the  love  story  of 
the  dancers,  it  plays  an  integral  part  of  the 
plot  which  is  basically  a  backstage  drama. 
It  has  been  made  for  thoughtful  audiences 
and  those  who  seek  culture.  As  such  it  is 
superb  filmcraft  which  will  be  widely  ac- 
claimed. The  masses  may  react  differently. 
The  opening  is  .slow  and  slighty  precocious, 
taking  over  an  hour  for  an  all  too  easy  suc- 
cess story  to  develop  into  a  pleasing  if  hack- 
neyed romance  played  against  die  breath- 
takingly  beautiful  background  of  Monte  Car- 
lo. Many  may  find  that  there  is  too  much 
dancing  and  have  difficulty  in  acclimating 
themselves  to  the  effeminate  ballet  make-up 
of  the  men.  Acting  is  excellent,  though  many 
of  the  players  are  not  known  to  moviegoers, 
Moira  Shearer  is  a  major  discovery.  She  is  a 
brilhant  dancer  with  great  beauty  backed  up 
by  a  dazzling  personality.  Technically,  "The 
Red  Shoes"  is  outstanding  with  special  credit 
for  the  music  and  Jack  Cardiff's  Technicolor 
photography. 


Good  Sam 


RKO  Radio 


114  mins. 


Comedy 

AUDIENCE  SLANT:  (Family)  Anybody 
— male  or  female,  young  or  aged — who 
doesn't  enjoy  this  picture  is  nothing  but  a 
testy  old  curmudgeon. 

BOX-OFFICE  SLANT:  The  marquee 
strength  plus  wonderful  word-of-mouth  will 
undoubtedly  make  this  one  of  the  year's  big 
grossers. 

Cast:  Gary  Cooper,  Ann  Sheridan,  Ray  Collins,  Ed- 
mund Lowe,  Joan  Lorring,  Clinton  Sundberg,  Minerva 
Urecal,  Louise  Beavers,  Dick  Ross,  Lore  Lee  Michel, 
Bobby   Dolan,  Jr.,  .Alatt   Moore,  Netta  Packer,  Ruth 


Roman,  Carol  Stevens,  Todd  Karns,  Irving  Bacon, 
William  Frawley,  Harry  Hayden.  Credits:  A  Rain- 
bow Production,  Produced  and  directed  by  Leo  Mc- 
Carey.  Screenplay,  Ken  Englund.  Story  by  McCarey 
and  John  Klorer.  Photography,  George  Barnes.  Music 
score  by  Robert  Emmett  Dolan. 

Plot:  Gary,  as  Sam,  is  an  incurable  good 
Samaritan.  He  will  give  away  his  shirt  to  any- 
one who  needs  a  shirt — and  does  so  before  the 
picture  ends.  This  is  a  trial  to  wife  Ann  Sheri- 
dan, who  wants  to  enlarge  their  building  fund 
so  they  can  move  to  a  house  of  their  own. 
Gary  has  loaned  <the  money  to  the  Adamses  so 
they  can  open  a  gas  station.  Ann's  brother 
sponges  on  them.  He  takes  in  a  girl  from 
the  department  store  who  tries  suicide.  He 
lends  his  car  to  his  neighbors  and  ends  up 
with  a  damage  suit.  To  crown  his  misfortunes, 
a  woman  feigns  sickness,  gets  him  to  take 
her  home,  socks  him  on  the  head,  takes  the 
store's  Christmas  benefit  money.  The  banker 
refuses  a  loan.  Gary  gets  drunk  and  is  taken 
home  by  the  Salvation  Army  band.  There  the 
1)anker  has  relented  and  the  new  home  is  safe. 

Comment:  What  we  have  all  been  hollering 
for  right  along  is  more  comedy — ^comedy  on 
the  human  side  that  can  be  enjoyed  by  all 
classes.  Well  boys,  here  she  is,  a  comedy  that 
offers  entertainment  for  everybody.  It  has  the 
widest  audience  appeal  of  any  film  in  many 
moons.  Leo  McCarey,  John  Klorer  and  Ken 
Englund  have  conjured  up  a  story  and  screen- 
play that  is  a  veritable  mosaic  of  characteri- 
zations. The  numerous  bit  parts  stand  out  like 
jewels,  and  Cooper  and  Ann  Sheridan  make  a 
delightful  married  couple.  They  are  both  in 
their  happiest  vein.  Englund's  dialog  is  wise, 
witty  and  mellow — a  combination  that  can't 
be  beat,  and,  of  course,  McCarey's  direction 
is  tops.  The  element  that  makes  this  comedy 
hold  such  wide  appeal  is  that  the  incidents 
are  such  as  can  happen  to  all  of  us,  and  an 
audience  feels  close  to  the  screen  participants. 
The  sequence  in  the  bus  will  have  them 
howling.  There  is  nothing  more  to  be  said 
except  this:  if  you  are  in  a  position  to  book 
"Good  Sam,"  you're  a  lucky  exhibitor. 


Hull  as  Architect 

Henry  Hull  has  been  signed  by  Warner  Bros, 
to  play  the  role  of  the  architect,  Henry  Cam- 
eron, in  "The  Fountainhead,"  filmization  of 
,^yn  Rand's  novel.  Gary  Cooper  stars  in  the 
picture. 


Filmack 

CIVES  YOU  THE 
BEST  VALUE  IN 

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Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTEIh   has  it! 


32 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 


Hollywood  Newsreel 

West  Coast  Offices — 6777  Hollywood  Blvd.,  Hollywood  28,  Calii — Ann  Lewis,  Manager 


PRODUCTION  PARADE 


by  Rnn  Lewis 


Humphrey  Bogart  has  chosen  Conover  model 
Cand;^  Toxton  as  his  leading  lady  in  his  first 
independent  motion  picture  production  "Knock 
on  Any  Door."  This  choice  brings  with  it  a 
new  name  and  a  new  career,  in  addition  to  a 
long-term  contract  by  Columbia.  Miss  Toxton, 
henceforth  to  be  known  as  Susan  Perry,  will 
play  the  role  of.  a  social  worker  who  is  courted 
by  Bogart.  Picture  is  due  to  start  the  first  week 
in  August  under  Nicholas  Ray's  direction. 

^  :Js  ^ 

An  original  suspense-melodrama  authored  by 
Larry  Marcus,  youthful  radio  ivriter,  has  been 
purchased  by  Warner  Bros,  and  put  on  Director 
Vincent  Sherman's  slate.  Picture  will  be  pro- 
duced by  Anthony  Veiller,  who  recently  signed 
a  long-term  producer-director  contract  mith  the 
studio.  No  cast  has  been  set. 

*  *  * 

Fred  MacMurray  will  be  featured  in  a  new 
Jerry  Fairbanks  short  subject  for  Paramount. 
The  veteran  star  will  demonstrate  Hollywood's 
newest  physical  training  aids  now  being  spon- 
sored by  the  Bing  Crosby  Research  Foundation. 

*  *  * 

Cathy  O'Donnell,  who  just  the  other  day 
severed  relations  with  Samuel  Goldwyn,  just 
signed  a  long-term  contract  with  David  O.  Selz- 
nick.  She  will  make  her  debut  as  a  Selznick 
star  in  one  of  the  leading  roles  in  "The  Greatest 
Show  on  Earth,"  which  will  be  photographed 
in  Technicolor  zvith  an  all-star  cast  chosen  from 
among  the  personalities  under  contract  to  Selz- 
nick. The  entire  resources  of  Ringling  Bros, 
and  Barnum  and  Bailey,  Inc.  will  be  utilised 
in  this  picture,  which  is  to  go  into  production 
this  fall. 

^       '.^  ^ 

The  "Dollar  Bills,"  Pine  and  Thomas,  are 
busy  setting  a  starting  date  and  selecting  stars 
for  "El  Paso,"  latest  in  their  new  "A"  color 
picture  contract  with  Paramount.  Under  the 
agreement  with  the  studio,  they  are  to  turn  out 
three  of  these  pictures  annually,  made  with 
top  budgets  and  star  personalities. 

^       ^  ^ 

The  "Lone  Wolf"  series  gets  a  neiv  start  at 
Columbia.  This  time  Ron  Randell,  the  Australian 
actor,  zvill  play  the  lead  and  Lois  Maxwell  zvill 
be  seen  in  the  feminine  role  of  "The  Lone  W olf 
and  His  Lady,"  the  first  to  go.  Starting  date 
is  the  early  part  of  August  with  Rudolph 
Flothozv  at  the  production  reins. 

*  *  * 

Jerrold  Brandt's  picture  "Command  Perform- 
ance," which  was  originally  scheduled  for  re- 
lease through  Columbia,  is  now  set  for  release 
through  United  Artists.  This  film  tells  the  story 
of  radio  since  its  inception,  and  according  to 
Brandt,  will  feature  some  of  the  top  radio  stars 
of  all  time.  Budget  is  set  at  a  million  and  a  half. 

*  *  * 
Negotiations  are  in  progress  betzveen  Pro- 
ducer-Director Roy  Del  Ruth  and  Claire  Trevor 
for  her  to  play  the  lead  opposite  William  Bendix 
in  his  next  Allied  Artists  picture  "Bright  Is  the 
Sun."  Story  was  iwitten  by  a  Neiv  York  nezvs- 
paper  man,  and  concerns  an  ex-army  topkick 
who  re-enlists  to  help  train  the  nezv  batch  of 


It's  Meg  McClure 

Gene  Roberts,  tentatively  known  as 
"Miss  X,"  has  been  definitely  named  Meg 
McClure  by  Universal-International,  and 
appears  as  the  ingenue  lead  opposite 
John  Hubbard  in  the  Burt  Lancaster, 
Yvonne  De  Carlo,  Dan  Duryea  starrer, 
"Criss  Cross."  Search  for  a  new  name 
was  occasioned  by  the  studio's  belief  that 
her  original  name  "did  not  fit"  her  per- 
sonality. The  name  Meg  is  her  own. 
selection;  the  McClure  was  taken  from  a 
rundown  of  the  studio  directory. 

draftees.  Picture  is  slated  for  Del  Ruth's  1949 
release  schedule. 

*  -y.  * 
A  picture  that  will  have  the  help  of  ALL 
FAITHS  is  being  planned  by  Paul  F.  Heard, 
Protestant  Film  Commission  executive  producer. 
Edward  Cahn  has  beeen  signed  to  direct  this 
untitled  feature  dealing  with  racial  prejudice, 
with  shooting  scheduled  to  start  sometime  in 
August.  Story  deals  with  a  man  who  believes 
himself  free  of  prejudice,  but  through  the  aid 
of  a  minister,  discovers  he  shares  in  prejudices 
.  .  .  and  eventually  eliminates  them. 

:!--  :^  t- 

The  epic  scene  of  the  first  Spaniards  landing 
in  the  New  World  zvas  duplicated  this  zvcck 
on  the  island  of  Dominica  in  the  British  West 
Indies  zvhen  a  location  crew  of  the  "Christopher 
Columbus"  production  recorded  this  historical 
event  in  Technicolor,  Fredric  March  is  playing 
the  title  role  in  this  J.  Arthur  Rank  film, 
zvhich  Uniz'ersal -International  zvill  release. 

*  ^ 

"Night  Watch,"  an  original  novel  by  Robert 
Buckner,  is  being  turned  into  a  screenplay  by 
its  author.  Story,  a  modern  drama  with  a  Pales- 
tine background,  is  scheduled  for  a  mid-Septem- 
ber starting  date,  with  Buckner  set  to  direct 
and  produce,  thereby  serving  in  three  capacities. 
Finished  product  will  be  released  by  Universal- 
International. 


Studio  Ronndnp 


Predictions  have  been  made  that  some  day 
virtually  all  of  Hollywood's  output  will  be  in 
color.  This  week  finds  that  optimistic  prognosti- 
cation at  least  one-quarter  true.  Nine  of  the  36 
films  now  shooting  are  tinted,  including  eight 
in  Technicolor  and  one  in  Cinecolor. 

Eagle  Lion  leads  the  parade,  with  all  of  its 
films  currently  in  work  being  shot  in  color. 
These  include  William  Moss'  "The  Big  Cat" 
and  Walter  Wanger's  "Tulsa,"  both  in  Tech- 
nicolor ;  and  "Red  Stallion  in  the  Rockies,"  in 
Cinecolor.  Metro-Goldwyn-Mayer  started  "Bark- 
leys  of  Broadway"  on  July  19,  in  Technicolor, 
with  Fred  Astaire  and  Ginger  Rogers  re- 
united after  a  number  of  years ;  plus  Oscar 
Levant  and  Billie  Burke. 

Robert  Ryan  was  given  the  lead  opposite 
Barbara  Bel  Geddes  in  Enterprise's  "Luckiest 
Girl  in  the  World,"  which  MGM  will  release. 
The  company  secured  permission  from  the  New 
York  Police  Commissioner  to  tie  up  a  portion 
of  highway  on  July  30  in  order  to  film  scenes 
of  the  John  Garfield  starrer,  "Numbers  Racket." 
Director  A.braham  Polonsky  completed  shooting 
of  the  Hollywood  phase,  and  will  work  with  the 
troupe  in  New  York  for  a  week. 

One  of  Paramount's  three  pictures  before  the 
lenses  is  in  Technicolor :  "The  Streets  of 
Laredo."  Records  for  rapid  moviemaking  are 
being  set  daily  by  the  company  on  location  at 
Gallup,  N.  M.  Two  camera  units  are  working 
simultaneously  on  a  schedule  calling  for  film- 
ing at  21  widely  separated  locations  during  16 
days.  A  clever  tiein  was  worked  there  when 
male  stars  of  the  outdoor  film  judged  a  "Miss 
Gallup"  beauty  contest  sponsored  by  the  Junior 
Chamber  of  Commerce. 

Frank  McDonald  came  over  to  RKO  to  direct 
Tim  Holt's  "Gun  Runners,"  which  went  into 
production  July  26  at  Lone  Pine  location. 
Martha  Hyer  plays  opposite  the  westem  star 
'for  the  third  time. 

Screen  Guild  bounced  back  into  production 
with  Ron  Ormond,  Western  Adventure  Pictures 
producer,  starting  "Outlaw  Country"  on  July  27. 


Make  'Em  Good  And  We'll  All  Make  Money-Milestone 

The  public  is  not  seeking  a  particular  type  of  motion  picture  enter- 
tainment; all  it  wants  are  GOOD  pictures. 

Who  could  better  authorize  that  statement  than  Lewis  Milestone, 
who  will  have  three  entirely  different  types  of  films  released  in  1948. 
One  of  the  real  industry  veterans,  Milestone  has  been  directing — and 
more  recently  producing — pictures  for  a  quarter  of  a  century. 

"This  year,"  he  told  SHOWMEN'S  TRADE  REVIEW,  "I  will  have 
a  drama,  'Arch  of  Triumph';  an  outdoor  film,  'The  Red  Pony';  and  an 
out-and-out  farce  comedy.  'No  Minor  Vices.'  That  represents  every 
possible  dramatic  shading.  It  has  long  ago  been  said  that  there  is 
never  anything  wrong  with  the  box-office  that  a  good  picture  can't 
cure." 

"Arch"  and  "No  Minor  Vices"  were  made  for  Enterprise,  while 
"The  Red  Pony"  was  produced  for  Republic  release.  Star  names  in  these 
pictures  read  like  a  Who's  Who  in  Hollywood — Ingrid  Bergman, 
Charles  Boyer,  Dana  Andrews,  Myrna  Loy,  Robert  Mitchum,  Lilli 
Palmer,  Charles  Laughton,  Louis  Calhern  and  others — all  top-caliber  talent.  At  the  same 
time,  Milestone  feels  that  the  story  is  the  single  most  important  element. 

"Those  of  us  who  make  pictures  cannot  allow  our  thinking  to  become  sterotyped,"  he 
asserts.  "Make  a  lot,  make  few;  make  comedy,  make  drama.  But  make  them  GOOD  and 
we'll  all  make  money." — JAY  GOLDBERG. 


Lewis  Milestone 


33 


SHOWMEN'S  SILHOUETTE! 

)   by  Dick  Kirschbattm 

1 


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JSNEKT  WAS-W&irRE: 
EXECU  nVEFOR  F€R-^ 
ALSO  CHD  THE  BUYING  - 


SHOWMEN'S  TRADE  REVIEW,  July  31,  1948 


PICTURES  STARTED  LAST  WEEK 

COLUMBIA.  Law  of  the  Barbary  Coast — Prin- 
cipals: Wiliiam  Bishop,  Adele  Jergens,  Stephen 
Dunne,  Gloria  Henry.  Director,  Lew  Landers. 
EAGLE  LION.  Tulsa  (Technicolor) — Principals: 
Susan  Hayward,  Robert  Preston,  Pedro  Armen- 
dariz.  Director,  Stuart  Heisler. 
MGM.  Berkleys  of  Broadway  (Technicolor) — 
Principals:  Fred  Astaire,  Ginger  Rogers,  Oscar 
Levant,  Billie  Burke.  Director,  Charles  Walters. 
MONOGRAM.  Gallant  Texan  —  Principals: 
Jimmy  Wakely,  "Cannonball"  Taylor.  Director, 
Derwin  Abrahams. 

PARAMOUNT.  One  Woman — Principals:  Alan 
Ladd,  Donna  Reed,  June  Havoc,  Berry  Kroeger. 
Director,  Lewis.  Allen. 

RKO.  Gun  Runners — Principals:  Tim  Holt, 
Richard  Martin,  Martha  Hyer.  Director,  Frank 
McDonald. 

SCREEN  GUILD.  Frontier  Fury — Principals:  Lash 
LaRue,  Fuzzy  St.  John.  Director,  Ray  Taylor. 
UNITED    ARTISTS.    Adventures   of   the  Cisco 
Kid — Principals:  Duncan  Renaldo,  Leo  Carrillo. 
Director,  Wallace  Fox. 

TITLE  CHANGES 

"F.B.I.  Meets  Scotland  Yard"  (Col.)  now 

WALK  A  CROOKED  MILE 

"Dark  Circle"  (Para.)  now 

STRANGE  TEMPTATION 

"Blondes  Up"  (UA)  now 

MY  BLONDE  HEAVEN 

"The  Numbers  Racket"  (Enterprise)  now 
THE  NUMBERS  RACKET:  THE  STORY  OF 
TUCKER'S  PEOPLE 


A  Lash  LaRue-Fuzzy  St.  John  starrer,  it  will 
be  shot  simultaneously  with  another  western, 
"Frontier  Phantom."  Ira  Webb  is  associate 
producer  on  both  pictures,  which  are  being  made 
on  location  at  Corrigan's  Ranch. 

Phil  Krasne  started  "Adventures  of  Cisco 
Kid,"  for  United  Artists  release,  on  July  26, 
with  Duncan  Renaldo  in  the  title  role  once 
played  by  Warner  Baxter  and  Gilbert  Roland. 
Leo  Carrillo,  after  a  long  absence  from  films, 
returns  as  Renaldo's  sidekick. 

At  Warner  Bros.  Dennis  Morgan  started  re- 
hearsals on  "Two  Guys  and  a  Gal,"  with  Jack 
Carson  and  Doris  Day.  The  production  will  be 
interrupted  to  permit  Morgan  and  Carson  to 
make  p.a.'s  at  the  world  premiere  of  "Two  Guys 
from  Texas"  Aug.  4  at  the  Majestic  Theatre, 
San  Antonio.  Another  adjustment  was  made  at 
Warners  to  allow  Robert  Montgomery  to  re- 
turn to  his  family  at  their  farm  in  Carmel, 
N.  Y. ;  Director  Bretaigne  Windust  shot  the 
"tag"  for  "June  Bride,"  although  Bette  Davis 
and  other  cast  members  have  two  more  weeks. 

A  special  camera  plane  bearing  Universal- 
International  director  Robert  Siodmak  and 
cameraman  Stanley  Horsley  was  used  July  21 
in  making  twilight  shots  for  "Criss  Cross," 
showing  the  area  around  the  Los  Angeles  city 
hall.  Besides  using  the  aerial  shots  for  estab- 
lishing scenes  in  the  story,  enough  footage  is 
being  made  for  title  backgrounds. 

Columbia  started  "Law  of  the  Barbary  Coast" 
last  week,  with  Wallace  MacDonald  producing. 
Cast  includes  William  Bishop,  Stephen  Dunne, 
Gloria  Henry,  Adele  Jergens  and  Stefan 
Schnabel.  Action  centers  around  San  Francisco 
in  the  '90s.  Big  Boy  Williams,  veteran  western 
comedian-heavy,  was  signed  for  the  role  of 
ranch  foreman  in  "Smoky  Mountain  Melody," 
the  new  Roy  Acufif  action  musical.  Fred  Sears 
is  doubling  as  dialog  director  and  villain  in 
the  film ;  he  checks  the  lines  of  other  players 
and  then  dashes  before  the  cameras  as  a 
crooked  lawyer  in  key  scenes. 


Academy  Appointment 

Dore  Schary  has  been  appointed  to  the  Board 
of  Governors  of  the  .Academy  of  Motion  Pic- 
ture Arts  and  Sciences  to  represent  the  exe- 
cutive branch.  He  replaces  Doriald  Nelson,  who 
is  no  longer  in  the  lihii  industry. 


Sherman  Preparing 
Hashknife  Series 

The  Hashknife  series  based  on  W.  C.  Tuttle's 
famous  western  character  is  being  readied  by 
Producer  Harry  Sherman  for  release  simulta- 
neously with,  but  independently  of,  his  schedule 
of  productions  for  Enterprise  release.  Decision 
was  made  following  Sherman's  receipt  of  reports 
from  Associate  Producer  Vernon  Clark,  who 
recently  returned  from  six  weeks  of  conferences 
with  exhibitors  across  the  country. 

The  Hashknifers  will  be  in  addition  to  the 
following  pictures,  which  are  in  various  stages 
of  preparation :  "Tennessee's  Partner,"  his  next 
for  Enterprise,  and  "Brandy  for  Heroes,"  "Tall 
Man  From  Texas,"  "Ring  Horse"  and  "Car- 
men of  the  West." 


Role  for  th^  Winner 

A  role  in  the  forthcoming  Monogram  comedy, 
"Jiggs  and  Maggie  in  Court,"  will  be  awarded 
to  the  winner  of  Tommy  Dorsey's  current 
Casino  Gardens  contest  to  find  a  girl  with  "the 
world's  most  beautiful  legs." 


James  Mason  Signs 
Enterprise  Contract 

Months  of  speculation  as  to  which  studio 
would  sign  British  actor  James  Mason  came  to 
an  end  this  week  when  Enterprise  Studios  re- 
vealed that  Mason  had  signed  a  contract  to 
appear  in  the  tentatively  titled  "Wild  Calendar," 
which  will  be  released  by  MGM.  Also  starred 
in  Mason's  first  American  vehicle  are  Barbara 
Bel  Geddes  and  Robert  Ryan.  The  picture  is 
now  before  the  cameras,  and  Mason  will  check 
into  the  Enterprise  lot  this  week. 

President  Charles  Einfeld  and  Board  Chair- 
man David  Loew  signed  the  British  actor  to 
the  deal. 


Michalson  on  Coast 

Harry  Michalson,  head  of  RKO  Radio's  short 
subjects  department,  is  in  Hollywood  to  discuss 
with  Sid  Rogell  and  Producer  George  Bilson 
the  launching  of  a  series  of  pictures  on  the 
format  of  "Variety  Time,"  a  full-length  feature 
recently  given  a  remarkable  reception  at  sneak 
previews. 


34 


SHOWMEN'S  TRADE  REVIEW  July  31,  1948 


NEWSREEL  SYNOPSES 


(Released  Wednesday,  July  26) 

MOVIETONE  (Vol.  31,  No.  59)— East- West  crisis 
at  a  climax  over  "Battle  of  Berlin" — General  Clay 
arrives  with  report — American  B-29s  fly  to  England — 
U.  S.,  British  jets  cross  the  Atlantic — Anti-Communists 
rally  in  Berlin;  General  Hershey  explains  new  draft 
law;  France  decorates  visiting  U.  S.  hero;  N.  Y. 
Communists  seized  by  the  F.  B.I.;  U.  S.  Olympic 
athletes  arrive  in  England;  Sports:  Olympic  torch 
starts  trip  to  London — Water  skiing  thrills  in  Wash- 
ington state — Sand  skiing  on  Colorado  dunes. 
NEWS  OF  THE  DAY  (Vol.  19,  No.  293)— Berlin 
crisis  holds  world  spotlight — General  Clay  arrives  from 
Berlin — 60  American  B-29  superforts  arrive  in  England 
— Five-power  Western  Union  representatives  meet  in 
the  ^  Hague — Berlin  citizens  bitterly  denounce  the 
Soviet  blockade;  F.B.I,  roundup  of  Red  leaders  in  the 
U.  S. ;  College  girl  fashions  favor  the  "old  look"; 
Sports:  London  all  set  for  the  1948  Olmypic — Czechs 
hold  Sokol  gymnastic  carnival. 

PARAMOUNT  (No.  96) — 20,000  women  in  Sokol 
gymnastic  drill ;  Flooded  city  of  Vanport  lifts  its  head 
above  water;  Master's  voice  saves  dog;  Berlin  crisis 
holds  No.  1  international  spot;  Clay  recalled  from 
Berlin;  F.B.I,  arrests  top  Reds;  Draft  plans  announced; 
B-29s  arrive  in  England. 

UNIVERSAL  (Vol.  21.  No.  163) — Threat  of  show- 
down in  Berlin  crisis  brings  world  close  to  war;  B-29s 
arrive  in  England;  General  Clay  here  from  Berlin; 
Top  U.  S.  Communists  seized;  French  mark  Bastille 
Day;  Hershey  explains  new  draft;  Turks  get  U.  S. 
submarines;  Farmer  Brown's  "magic  cell";  New  arri- 
vals at  the  zoo. 

WARNER  PATHE  (Vol.  19,  No.  98)— Top  U.  S. 
Reds  arrested;  General  Clay  reports  on  Berlin  crisis; 
General  Hershey  takes  over  new  draft;  Sky  sailing 
in  the  Alps;  Two  great  U.  S.  soldiers  honored;  Tiny 
tigers;  Ice  cold  cut-ups. 

ALL-AMERICAN  (Vol.  6,  No.  301)— President  Tru- 
man renominated  by  Democrats ;  Satchel  Paige  joins 
Cleveland  baseball  team;  Nation  mourns  as  General 
Pershing  is  buried. 

TELENEWS  (Vol.  11,  No.  9) — New  party  formed  in 
Philadelphia ;  Masked  Clansmen  meet  at  Stone  Moun- 
tain, Ga. ;  Police  break  New  York  narcotics  ring; 
Berlin  battles  red  blockade;  War  criminal  meets  death 
in  Poland;  U.  S.  condemned  in  Mexican  air  tragedy; 
First  films  of  top  secret  atom  research  in  England; 
"Master  cell"  puzzles  scientists;  Olympic  stars  arrive 
in  England. 


(Released  Saturday,  July  31) 

MOVIETONE  (Vol.  31.  No.  60) — Third  party  nomin- 
ates Wallace;  General  Clay  reports  on  crisis  in  Berlin; 
Governor  Dewey  holds  conferences  on  foreign  affairs ; 
Giant  180-passenger  transport  plane  joins  U.  S.  navy; 
Ku  Klux  Klan  initiates  500  new  members  in  Georgia; 
Parade  and  frolic  mark  aquatennial  at  Minneapolis 
(Minneapolis  only);  Killer  admits  mass  slaying. 

NEWS  OF  THE  DAY  (Vol.  19,  No.  294)— "Progres- 
sives" name  Wallace  for  President;  Report  by  General 
Clay  on  the  Berlin  crisis;  Ku  Klux  Klan  out  in  open; 
Refugees  from  Soviet  terror  flee  to  U.  S.;  Greatest 
airship  in  first  flight;  U.  S.  Olympic  team  hailed  in 
London. 

PARAMOUNT  (No.  97) — 1948  Olympiad — London 
host  to  topflight  athletes;  Weekend  at  Pawling — 
Dewey  keeps  pace  with  world  issues;  Aquatennial — 
Minneapolis  stages  great  water  spectacle;  Wallace  party 
states  policy — Pro-Soviet  line  upheld  by  convention. 

UNIVERSAL  (Vol.  21,  No.  164)— General  Clay  sees 
no  war  over  Berlin ;  Progressives  name  Wallace  can- 
didate for  president;  180-passenger  Lockheed  Constitu- 
tion spans  the  U.  S. ;  Latvian  refugees  flee  Reds  by 
sea;  Pope  sees  war-wounded  kiddies;  Stars  Abbott 
and  Costello  greet  contest  winner;  "Shooting  stars" 
display  in  Washington. 

WARNER  PATHE  (Vol.  19,  No.  99)— Third  party 
convention;  Air  news;  Ku  Klux  Klan  rears  its  head 
again ;  People  in  the  news — General  Clay,  French 
Premiere  Andre  Marie;  Refugees  sail  to  Boston; 
Governor  Dewey  and  General  Eisenhower;  Minneapolis 
aquatennial. 

ADVANCE  DATA 

On  Forthcoming  Product 

No  Minor  Vices  CEnterprise — MGM)  Principals:  Dana 
Andrews,  Lilli  Palmer,  Louis  Jourdan.  Director,  Lewis 
Milestone.  A  comedy  involving  a  successful  young 
pediatrician  and  his  wife,  whose  happy  marriage  is 
almost  broken  by  a  free-wheeling  young  painter. 

Song  of  India  (Columbia)  Principals:  Sabu.  Turhan 
Bey,  Gail  Russell.  Director,  Al  Rogell.  A  jungle  story 
about  an  Indian  prince  and  his  princess,  who  meet  a 


New  Ideal  Theatre  Chairs 
JOE   HORNSTEIN  has  it! 


"nature  boy"  while  on  a  hiuiting  expedition,  .only  to 
have  the  prince  killed  by  a  wounded  tiger  and  his 
wife  end  up  by  marrying  the  jungle  youth. 

Undercover  Man  (Columbia)  Principals:  Glenn  Ford, 
A'ina  Foch.  Director,  Joseph  Lewis.  An  action  drama 
about  a  treasury  agent  who  brings  a  big  gangster  to 
justice  after  three  deaths  are  suffered  in  the  process. 

Wings  Westward  (Columbia)  Principals:  Gene  Autry, 
Patricia  White.  Director,  John  English.  Outdoor  musi- 


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SACRIFICED.  Replacement  parts  for  Simplex  40% 
off;  Simplex  BB  Movements,  $61.20;  Universal  splicers 
$4.25;  Stereopticans  $27.50;  Pyrene  type  extinguishers 
$6.95;  Carbon  savers  77^;  Jensen  12"  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95;  1500  Watt  $5.95;  Film  cabinets  $3.95  section; 
Soundfilm  amplifiers  including  record  player  $124.75; 
Exhaust  fans  10",  $10.79;  12",  $13.75;  16",  $18.15; 
24"  3  speed  pedestal  fans  $69.50.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  Street,  New  York 
19,  N.  Y. 


COMPARE  AND  SAVE!  Beaded  soundscreens  49c 
foot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theatre  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


SITUATION  WANTED 


THEATRE  PROMOTION,  Advertising,  Ad  Artist 
top  notch.  St.  Louis  or  Los  Angeles  area.  Highly 
recommended.     Box  No.  753. 


STUDIO  AND  PRODUCTION  EQUIPMENT 


BELHOWELL  TYPE  UNIT  EYE  SHUTTLE, 
$550.00;  RCA  Type  Galvanometer  Assembly  (less 
optics)  $365.00;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recording  & 
Studio  Camera,  with  rackover;  3 — 1000'  magazines, 
synchronous  and  wild  motors,  6  fast  Astro  lenses,  4 
position  amplifier,  4  mikes,  power  supply,  etc.  Reduced 


cal  with  Gene  Autry  resigning  from  the  state  forestry 
department  to  operate  his  sportsman's  camp  in  the 
Blue  Ridge  Forest,  only  to  return  to  the  service  after 
bringing  criminals  to  justice. 

Jungle  Goddess  (Screen  Guild)  Principals :  George 
Reeves,  Wanda  McKay,  Ai-mida.  Director,  Lewis  D. 
Collins.  A  melodrama  about  two  men  who  search  for 
a  missing  woman  to  gain  a  large  reward,  and  find  she 
has  become  a  goddess  to  the  natives ;  complications 
ensue  before  one  of  the  men  and  the  "goddess"  get 
away  from  the  villain  and  the  angry  tribesmen. 


$5,250.00;  Western  Electric  Preview  Magazines, 
$395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.;  W.E. 
35mm  Sound  Moviola,  $795.00;  Mitchell  Plywood 
Blimp,  $149.50;  Klieglite  2000W  Rifle,  $79.50  Neu- 
made  Automatic  Film  Cleaners,  $159.50.  Send  for 
latest  Catalog.  New  Address  S.O.S.  Cinema  Supply 
Corp.,  602  W.  52nd  Street,  New  York  19,  N.  Y. 


THEATRES  FOR  SALE 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,   Portland  5,  Oregon. 


THROUGHOUT  MIDWEST,  SOUTHWEST. 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore, 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 

COUNTY  SEAT  THEATRE.  Tile  building.  Good 
equipment.  Profitable.  $20,000  down.  Theatre  Exchange 
Co.,  201  Fine  Arts  Bldg.,  Portland  S,  Oregon. 


THEATRE  LEASE  AND  16-MM.  EQUIPMENT  in 
Brick  building.  $4,750.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 


5  SUBURBAN  THEATRES.  Your  choice.  $22,500  up. 
All  for  $263,600.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Portland  5,  Oregon. 


GRIND  HOUSE.  Gross  about  $900  weekly  plus  con- 
cessions. $32,500.  Terms.  Theatre  Exchange  Co.,  201 
Fine  Arts  Bldg.,  Portland  5,  Oregon. 


DOWNTOWN  THEATRE.  Owner  shows  approxi- 
mately $1,500  monthly  net.  $25,000  handles.  Theatre 
Exchange  Co.,  201  Fine  Arts  Bldg.,  Portland  S,  Ore. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-74, 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Showmen"! 
Trade  Review,  1501  Broadway,  New  York  18.  N.  Y 


FOR  YOUR  BINGO  GAMES.  Controlled  or  un- 
controlled, die  cut,  play  right,  priced  right.  Samples  oc 
request.  Premium  Products.  354  W.  44th  St.,  N«» 
York  18,  N.  Y. 


THEATRE  SEATING 


WORRIED  ABOUT  COST  OF  CHAIRS?  Chair  up 
S.O.S.  Can't  beat  us  for  quality  and  low  price — for 
example — 288  Andrews  fully  upholstered  back,  box- 
spring  cushion,  good  as  is  $4.95;  350  American  panel 
back,  boxspring  cushion,  rebuilt,  $5.25.  Plenty  others 
— get  Chair  Bulletin  15.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  Street,  New  York  19,  N.  Y. 


USED  EQUIPMENT 


DON'T  TAKE  CHANCES— Get  Your  Equipment 
From  Reliable  Source.  SOS  has  background  22  years 
square  dealing.  Typical  values  complete  35mra  sound  & 
picture  equipment;  Dual  DeVry  ESF  with  amplifier, 
speaker  $595.00;  Holmes  $695.00;  DeVry  XDC  with 
low  intensity  lamps,  $1995.00;  with  IKW  arcs  $2495.00; 
Ballantyne  Royal  Soundmaster  soundheads  $249.50  pair 
with  motors ;  closing  out  some  good  Simplex  heads 
$69.50  up ;  arclamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  S2nd  Street,  New 
York,  N.  Y. 


PRICES  UNBEATABLE!  Simplex  rear  shutter 
double  bearmg  spiral  gear  mechanisms,  rebuilt  like 
new,  $2  75.00;  Strong  50  ampere  lamphouses,  excellent, 
$250.00  pair;  Pair  DeVry  XD  projectors,  rebuilt  and 
complete,  $745.00;  Buy  nothing — Compare  our  prices 
first!  Star  Cinema  Supply  Co.,  459  W.  46th  6t.,  New 
York,  N.  Y. 

PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.   Sabo.   916   N.   W.    19th   Ave  .   Portland,  Oregon. 


CLASSIFIED  ADVERTISINO 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  5  insertion! 
for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y 


Feature  Booking  Guide 


TITLE  INDEX 

Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing.  

SHOWMEN'S     TRADE  REVIEW 

A 

Title  Company 

Abbott  &  Costello  Meet  Frankenstein. U-I 

A  Connecticut  Yankee  Para. 

Accused,  The   Para. 

Act  of  Violence  MGM 

A  Date  With  Judy  MGM 

A  Double  Life  U-I 

Adventures   of   Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

A  Foreign  Affair  Para. 

A   Lady    Surrenders  U-I 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

All  My  Sons  U-I 

All's   Well   Ind. 

Always  Together   WB 

A  Man  About  the  House  20th-Fox 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

An  Innocent  Affair  UA 

Anna  Karenina   20th-Fox 

Another  Part  of  the  Forest  U-I 

Apartment  for  Peggy  20th-Fox 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona   Ranger   RKO 

Arthur  Takes  Over  20th-Fox 

A  Song  Is  Born  RKO 

A  Southern  Yankee  MGM 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Bachelor  and  the  Bobby-Soxer .  .  .  .  RKO 

Babe  Ruth  Story,  The  AUied 

Bad   Sister   U-I 

Baltimore  Escapade   RKO 

Behind   Locked   Doors  EL 

Berlin  Express   RKO 

Best  Man  Wins  Col. 

Best  Years  of  Our  Lives  RKO 

Betrayal,  The   Astor 

Beyond  Glory   Para. 

B.   F.'s  Daughter  MGM 

Big   Cat,  The  EL 

Big  City   MGM 

Big  Clock,  The  Para. 

Big  Dan   20th-Fox 

Big  Punch,  The  WB 

Big  Sombrero,  The  Col. 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and   Coo  Rep. 

Bishop's   Wife,    The  RKO 

Black  Arrow,  The  Col. 

Black  Bart   U-I 

Black  Eagle   Col. 

Black  Velvet   U-I 

Blanche  Fury   U-I 

Blonde  Ice   FC 

Blonde  Savage   EL 

Blondes  Up   UA 

Blondie's    Anniversary   Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's   Secret   Col. 

Blood  on  the  Moon  RKO 

Body  and    Soul  UA 

Bodyguard   RKO 

Born  to  Fight  EL 

Borrowed    Trouble   UA 

Boston  Blackie's  Chinese  Venture.  . Col. 

Bowery    Buckaroos   Mono. 

Bowery  Comeback   Mono. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,  The  MGM 

Broken    Journey   EL 

Brothers,   The   U-I 

Brothers  in  the  Saddle  RKO 

Bungalow   2Cth-Fox 

Bush    Christmas   U-I 

Bush.  Pilot   SGP 

c 

Caged  Fury   Para. 

Calcutta   Para. 

Calendar,  The   EL 

Call  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  ..   Mono. 

Canon  City  EL 

Captain   from   Castile  20th-Fox 

Captain  Boycott   U-I 

Caravan   EL 

Carnegie    Hall   UA 

Casbah   U-I 

Case  of  the  Baby  Sitter  SGP 

Cass  Timerlane   MGM 

Catherine  the  Great  FC 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Numbek,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk,  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  *C:  Cinecolor,  *M:  Magnacolor. 


*U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  is 
indicated  by  letters  following  titles:  A— Adult;  F— Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 


(B)  Biographical 
( D }  Drama 

(G)  Gangster 

(H)  Horror 
(My)  Mystery 

(See  final  page 


(C)  Comedy 
(Doc)  Documentary 
(M)  Musical 
(W)  Western 
(Wa)  War 
of  Guide  for  Re-Issues) 


ALLIED  ARTISTS 


Time  Rel. 

CURRENT  Mins.  Date  Refer  to 

3  Gangster,  The  (D)A  Bellta-B.  SuUivan-J.  Lorring   83. ..  11/22/47  ....blO/4/47 

5  Hunted,  The    (D)A  Preston  Foster-Belita    85... 4/7/48   b2/7/48 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84... 2/22/48   b2/14/48 

6  Smart  Woman    (D)A  B.  Aherne-C.  Bennett-B.  Sullivan   93... 4/30/48   b3/13/48 

4  Song  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long   85... 1/31/48   bll/8/57 

COMING 

Babe  Ruth  Story,  The  W.  Bendix-C.  Trevor-C.  Bickford  9/6/48   a6/12/48 

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm- J.  Gleason   87.  .  .8/15/48   b5/l/48 

Last  of  the  Badmen  B.  Sullivan-M.  Reynolds-B.  Crawford  

Strike  It  Rich  R.   Cameron-B.  Granville  

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  


ASTOR  PICTURES 

Deadlme   Sunset  Carson -Pat  Starling   64.. 

Fighting  Mustang  Sunset  Carson-Pat  Starling  62.. 

Western  Terror   Dave  "Tex"  O'Brien-Buzzy  Henry  o. . 

Westerns  (Coming) 

Battling  Marshal   Sunset  Carson-Pat  Starling  

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling  

Sunset  Carson  Strikes  Back   ^7l..nset  Carson-Pat  Starling  

COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan   73.. 

Arkansas   Swing,   The  H.  Hot  Shots-G.  Henry-S.  Hart  63. 

Best  Man  Wins   (C)F  E.  Buchanan-A.  Lee-R.  Shayne   73. 

Blondie's  Anniversary    (C)F  P.  Singleton-A.  Lake-L.  Simms   67. 

Blondie's  Reward   (C-D)  P.  Singleton-A.  Lake-L.  Simms   67. 

90. 


.4/15/48. New  Release 
.3/1/48  .  .New  Release 
12/20/47  New  Release 


62. . 
93. . 
68.  . 
86.  . 
94. . 
98.  . 
67. . 
87. . 
68.  . 


.3/25/48   b5/8/48 

.7/29/48   

.5/6/48   b5/22/48 

.12/18/47   bl/3/48 

.6/3/48   a2/21/48 

.July  '48   b6/5/48 

.11/27/47  ...bl2/13/47 
.12/11/47  ...bl2/20/47 

.June  '48   b3/8/48 

.1/16/48   bl/3/48 

.11/12/47   b7/26/47 

.Jan.  '48  ...  .bl(10(48 
.Dec.  '47  ...blO/25/47 


10/9/47  . 
.May  '48 
.11/13/47 


.bll/15/47 
. .b4/17/48 
. .bl2/6/47 


84  b4/3/48 


.1/23/48   b2/28/48 

.Apr.  '48   b3/13/48 

.4/8/48   b6/12/48 

.4/15/48   b5/15/48 

.Jan.  '48   b3/6/48 

.2/20/48   bl/17/48 

.3/18/48   b4/3/48 

.12/25/47   

.Mar.  '48  b2/7/48 

.3/30/48   b4/10/48 

.1/9/48   blO/11/47 

.11/5/47    .  .  .  .bro/11/47 

.7/8/48   b7/10/48 

.2/27/48   bl/24/48 

.5/13/48   b6/19/48 

.11/6/47   bl/lO/48 

.2/12/48   b3/6/48 

.2/5/48   b5/29/48 


Coroner  Creek  '*C  (D)A  R.  Scott-M.  Chapman-G.  Macready. 

915  Crime  Doctor's  Gamble,  The  (M)A  Warner  Baxter-Micheline  Cheirel. 

Devil  Ship    (D)F  Richard  Lane-Louise  Campbell  

Fuller  Brush  Man,  The  (C)l'  Red  Skelton-Janet  Blair  

Glamour  Girl   (M)F  G.  Krupa-V.  Grey-M.  Duane  

929  Her  Husband's  Affairs  (C)A  F.  Tone-L.  Ball-E.  E.  Horton  

I  Love  Trouble  (My) A   F.  Tone-J.  Blair-J.  Carter  

It  Had  to  Be  You  (C-D)  A  Ginger  Rogers-Cornel  Wilde  

905  Key  Witness  (D)A   .John  Beal-Trudy  Marshall  

Lady  from  Shanghai,  The  (My)  A  Rita  Hayworth-Orson  Welles  

917  Lone  Wolf  in  London  (M)A  Gerald  Mohr -Nancy  Saunders  

Lost  One,  The  (0)A  Nelly  Corradi-Gino  Mattera  

Mary  Lou  (M)F  R.  Lowery-J.  Barton-G.  Farrell. 

Mating  of  Millie,  The  (C)l<  G.  Ford-E.  Keyes-R.  Randall  

My  Dog  Rusty  (D)F  T.  Donaldson-J.  Litel-J.  Lloyd  

Port  Said  (D)A  Gloria  Henry-William  Bishop  

Prince  of  Thieves  *C  (D)i  J.  Hall-P.  Morison-A.  Jergens  

Relentless  'T  (D)F  R.  Young-M.  Chapman-W.  Parker. 

Return  of  the  WhisDer  (My)F  M.  Duane-L.  Aubet-R.  Lane  

Rose  of  Santa  Rosa  rioosier  Hot  Shots-E.  Noriega  

Sign  of  the  Ram,  The  (D)A  S.  Peters-A.  Knox-P.  Thaxter  

Song  of  Idaho  (M-C)F  Hoosier  Hot  Shots-Kirby  Grant... 

Swordsman,  The  ''T  (D)F  L.  Parks-E.  Drew-G.  Macready  

981  The  Last  Round-Up   (W)F  Gene  Autry-Jean  Heather  

Thunderhoof    (D)F   P.  Foster-M.  Stuart-W.  Bishop... 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  

Trapped  By  Boston  Blackie  (M)  C.  Morris- J.  Vincent-R.  Lane  

919  Two  Blondes  and  a  Redhead  (F)M  J-  Porter-J.  Lloyd-J.  Preisser  

Woman  from  Tangiers,  The  lD)A  A.  Jergens-S.  Dunne-M.  Duane  

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan.. 

COMING 

Big  Sombrero,  The   Gene  Autry-Elena  Verdugo  a9/20/47 

Black  Arrow.  The  (D)F  L.  Hayward-J.  Blair-G.  Macready   76  b7/3/4« 

Black  Eagle,  The  Story  of  a  Horse  W.  Bishop-V.  Patton-G.  Jones  9/16/48   a7/3/48 

Blondie's  Night  Out   (C)  P-  Singleton-A.  Lake-L.  Simms  ai/10/48 

Blondie's  Secret   Smgleton-Lake-Kent-Simms  a7/3/48 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  a7/17/48 

Dark  Past,  The  William  Holden-Lee  J.  Cobb  a7/10/48 

First  Gentlemen,  The  (D)A  Jean-Pierre  Aumont-Joan  Hopkins. ..  .ill  b5/8/48 

Gallant  Blade  ■*C    (D)  Larry  Parks-Marguerite  Chapman  a2/21/48 

Gentleman  From  Nowhere  Warner  Baxter-Fay  Baker  a7/3/48 

Her  Wonderful  Life  Janis   Carter-Marc  Piatt  

I   Surrender  Dear  Gloria  Jean-David  Street  ,  a5/i5/48 

Ladies  of  the  Chorus  A.  Jergens-R.  Brooks-M.  Monroe  a7/3/48 

Law  of  the  Barbary  Coast  W.  Bishop-A.  Jergens-S.  Dune-G.  Henry  

Loaded  Pistols   *C  Gene  Autry -Barbara  Britton  a7/3/48 

Loser  Take  All  C.  Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Lovers,  The   Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen  '^T  R-  Hayworth-G.  Ford-Luther  Adler  .  .a5/i/48 

Lulu  Belle    (D)  D.  Lamour-G.  Montgomery-A.  Dekker.  87...  Aug. '48  ....b6/12/48 

Man  from  Colorado,  The  *T  (D)  Glenn  Ford-Ellen  Drew-Wm.  Holden..  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford-A.  Tyrrell  a6/12/48 

Racing  Luck   Stanley  Clements-Gloria  Henry  a7/17/48 

Return  of  October,  The  "^T  (C)  Glenn   Ford-Terry  Moore  

Rusty  Leads  the  Vv  *y  .  .   Donaldson-Doran-Moffett-Litel  a6/5/48 

Rusty  Saves  a  Life  T.  Donaldson-G.  Henry-S.  Dunne  a7.10/48 

Singin'  Spurs     Hoosier  Hot  Shots-Patricia  White  

Slightly   French   Lamour-Carter-Parker-Ameche  a5/8/48 

Song  of  India  Sabu-G.  Russell-T.  Bey  

Strawberry  Roan,  The   "C    (W)F  G.  Autry-G.  Henry-J.  Holt   76... Aug.  '48  ....b4/24/48 

Triple  Threat   Sammy  Baugh-Charles  Trlppi  

Undtrcover  Man   Glenn  Ford-Nina  Foch  . 

Untamed  Breed,  The  *C  S.  Tufts-B.  Britton-G.  "G"  Hayes  a6/5/48 

Walk  a  Crooked  Mile  ,  Dennis  O'Keefe-Louis  Hayward  

Walking  Hills.  The  "  R.  Scot.t-E.  Raines-W.  Bishop   .  .' .  .  a7/3  Mfl 

Wings   Westward    *C  Gene   Autry-Jimmy  Lloyd  


65. 
'  85. 

64, 
■  68. 

72. 

93. 
.  61. 
.  65. 
.  84. 
.  67. 
.  81. 
.  77. 
.  76, 
109. 
.  78. 
.  70. 
.  66. 
.  68. 


Westerns  (Current) 

Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Burnette  55. 

964  Last  Days  of  Boot  Hill  (W)  Charles  Starrett-SmUey  Burneue  ob. 

Phantom  Valley   Charles  Starrett-Smiley  Burnette  52. 

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette  54. 

West  of  Sonora  Charles  Starrett-Smiley  Burnette  55. 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54. 

Westerns  (Coming) 

Challenge  of  the  Range  Charles  Starrett-Smiley  Burnette  

£1  Dorado  Pass    Charles  Starrett-Smiley  Burnette  

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette  

Smoky  Mountain   Melody  Roy  AcufE-Smoky  Mountain  Boys  

Trail  to  Laredo  C.  Starrett-S.  Burnette-J.  Bannon  54. 

EAGLE  LION  current 

812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey-Sutton    83. 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice   66. 

807  Blonde  Savage   (D)F   L.  Erickson-G.  Sherwood   62. 

826  Canon  City   (Doc)  A   B.  Brady-J.  Corey-W.  Bissell   82. 

824  Close-Up   Alan  Baxter- Virginia  Gilmore   76. 

820  Cobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61. 

817  Enchanted  VaUey,  The  *C  (D)F  a.  Curtis-A.  Gwynne-C.  Grapewin   77. 

810  Heading  for  Heaven  (C)F  s.  Erwin-G.  Farrell   71. 

808  Linda  Be  Good  (C)A  E.  Knox- J.  Hubbard-M.  WUson   66. 

806  Love  From  a  Stranger  (My) A  j.  Hodiak-S.  Sidney-A.  Richards   81. 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Bari   71. 

825  Mickey  *C  (C)F  L.  Butler-B.  Goodwin-I.  Hervey   87. 

819  Noose  Hangs  High  (C)F  Abbott-Costello-Downs-Calleia    77. 

830  Northwest  Stampede  *C  (C)F  j.  Leslie-J.  Craig-J.  Oakie   79. 

828  Oliver  Twist  (D)F  r.  Newton-A.  Guinness-K.  Walsh   116. 

818  October  Man,  The  (D)A  j.  Mills-J.  Greenwood-E.  Chapman....  ao. 

813  Open  Secret  (D)A  j.  Ireland- J.  Randolph-R.  Bohnen   70. 

822  Raw  Deal    (D)A  O.  O'Keefe-C.  Trevor-M.  Hunt   79. 

804  Return  of  Rin  Tin  Tin  (D)F  (Color)  d.  Woods-B.  Blake-C.  Drake   67. 

816  Ruthless   (D)A   Z.  Scott-L.  Hayward-D.  Lynn   102. 

829  Shed  No  Tears  W.  Ford-J.  Vincent-R.  Scott   70. 

811  Smugglers,  The  *T  (D)A  Michael  Redgrave-Jean  Ken.   .j. 

827  Spiritualist.    The   T.  Bey-L.  Bari-C.  O'Donnell   79. 

823  Swords  of  the  Avenger  (D)A  r.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men   (D)F   Dennis  O'Keefe-Mary  Meade   91. 

814  Take  My  Life  (D)F                                       Ureta  Gynt-Hugh  Williams   80. 

805  Whispermg  City  (DJA   H.  Dantine-P.  Lukas-M.  Anderson   89. 

COMING 

Adventures  of  Gallant  Bess  'C  (D)  Cameron  Mitchell- Audrey  Long  

Behind  Locked  Doors  L.  Bremer-R.  Carlson-T.  Henry  

Big  Cat,  The  *T  Lon  McCallister-Peggy  Ann  Garner  

Born  to  Fight  Scott  Brady- Anabel  Shaw  

Broken  Journey   (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan.  89. 

Calendar,  The  (C)A  Greta  Gynt-John  McCallum   79. 

Hollow  Triumph   Paul  Henreid-Joan  Bennett  

It  Always  Rains  on  Sundays  G.  Withers- J.  Warner   92. 

Lady  at  Midnight  R.  Denning-F.  RafEerty-J.  Searle  

Let's  Live  a  Little  Hedy  Lamarr-Robert  Cummings  

Man  Wanted   ..Anabel  Shaw-Robert  Lowery  

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Mystic,  The   T.  Bey-C.  O'Donnell-L.  Bari  

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  

Red  Stallion  in  the  Rockies  *C  Red  Stallion-Arthur  Franz  

Strange  Mrs.  Crane,  The  M.  Lord-P.  Watkin-J.  McGuire  

29  Clues   Scott  Brady-Richard  Basehart  

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  

Westerns  (Current) 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates  

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt  

857  Prairie  Outlaws   E.  Dean-R.  Ates-J.  Holt  

852  Shadow  Valley   ()F  E.  Dean-R.  Ates-J.  Holt  

758  Stage  to  Mesa  City  (W)F  Lash  LaRue-Fuzzy  St.  John  

858  Tioga  Kid,  The  (W)F  E.  Dean-R.  Ates-J.  Holt  

854  Tornado  Range   (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt  

855  Westward  Trail,  The  (W)F  E.  Dean-R.  Ates-P.  Planchard  

Westerns  (Coming) 

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-Mary  Scott  

FILM  CLASSICS  current 

Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige   73., 

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61. 

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition.  74. 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76. 

Furia  (D)A   Isa  Pola-Rosanno  Brazzi   89., 

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell  

Miraculous  Journey  *C  R.  Calhoun- A.  Long-V.  Grey  

Money  Madness   H.  Beaumont-F.  Rafferty-H.  Warde   73., 

Sofia  *C   Gene  Raymond-Sigrid  Gurie  

Spirit  of  West  Point  (D)F  Glenn  Davis-Felix  Blanchard   77.. 

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd  63.. 

Unknown  Island  *C  ^  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc) A  Adolph  Hitler-Eva  Braun   62.. 

Women  in  the  Night  (D)A   Tala  Birell-William  Henry   90.. 

METRO-GOLDWYN-MAYER  CURRENT 

831  A  Date  With  Judy  *T  (C)F  W.  Beery-J.  Powell-E.  Taylor  113. 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick   76.. 

820  B.  F.'s  Daughter   (D)A  8.  Stanwyck-Heflin-C.  Coburn  108.. 

827  Big   City    (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103.. 

819  Bride  Goes  Wild,  The  (C)F  v.  Johnson-J.  Allyson-B.  Jenkins   97.. 

813  Cass   Timberlane    (D)A  Spencer  Tracy-Lana  Turner  119.. 

829  Easter  Parade  *T(M)F   J.  Garland-F.  Astaire-P.  Lawford  103.. 

810  Good  News   (M-C)F  *T  June  Allyson-Peter  Lawford   95.. 

oil  Green  Dolphin  Street  (D)F  Lana  Turner-Van  Heflin  141.. 

815  High   Wall    (D)A  R.  Taylor- A.  Totter-H.  Marshall   99.. 

826  Homecoming    (D)A    Gable-Turner-Baxter-Hodiak   113.. 

728  Hucksters,  The    (C-D)A  C.  Gable-D.  Kerr-A.  Menjou  115.. 

814  If  Winter  Comes  (D)A  W.  Pidgeon-D.  Kerr-A.  Lansbury   97.. 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy  104.. 

825  Pirate,  The  *T  (M)A  ,T.  Garland-G.  Kelly-W.  Slezak  102.. 

708  Show-OfT,  The  (C)F  R.  Skelton -Marilyn  Maxwell   83.. 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124.. 

821  Summer  Holiday  *T  (OA  Rooney-De  Haven-Huston-Morgan    92.. 

816  Tenth  Avenue  Angel  (D)F  M.  0"Brlen-A.  Lansbury-G.  Murphy..  .  74.. 

808  This  Time  for  Keeps  *T  (M-S)  E.   Williams-L.   Melchior  105.. 

817  Three  Daring  Daughters  *T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115.. 


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SHOWMEN'S    TRADE  REVIEW 


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.May  '48 
.  Apr.  '48 
.Jan.  '48 
.Jan.  '48 
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Title 


Company 


Challenge,  The   20th- Fox 

Checkered  Coat,  The  20th-Fo» 

Cheyenne   WB 

Chicken   Every   Sunday  20th-Fo> 

Cleopatra  Arms   WB 

Closeup   EL 

Cobra  Strikes   EL 

Command  Decision   MGlf 

Corpse  Came  C.  O.  D.,  The  .Col. 

Corridor  of  Mirrors  U-1 

Counterfeiters,  The   20th- Foi 

Countess  of  Monte  Cristo  U-1 

Cover-Up   UA 

Cowboy  Cavalier   Mono. 

Crack  Up   RKO 

Creeper,  The   20th-Foi 

Crime  Doctor's  Gamble  Col 

Crimson  Key,  The  20th-Fo» 

Criss-Cross   ,  U-I 

Cry  Wolf   Wt 


Daisy  Kenyon   20th-Fox 

Danger  Woman   U-I 

Dangerous  Years   20th-Fox 

Daredevils  of  the  Clouds  Rep. 

Dark  Circle   Para. 

Dark  Delusion   MOM 

Dark   Past   Col. 

Daughter  of  Darkness  Para. 

Dead  Don't  Dream,  The  UA 

Dear  Ruth   ...Para. 

Decision  of  Christopher  Blake.  .....  WB 

Deep  Waters   20th-Fox 

Denver  Kid,  The  Rep. 

Design   for   Death  RKO 

Devil  Ship   CoL 

Dick  Tracy's  Dilemma  RKO 

Disaster     Para. 

Discovery   pC 

Docks  of  New  Orleans  Mono. 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dynamite   Para. 


Easter  Parade   MGM 

Easy   to    Wed  MGM 

Embraceable  You   WB 

Emperor   Waltz,    The  Para. 

Enchanted   Valley   EL 

Enchantment   RKO 

Escape   20th- Fox 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  Rep. 


FBI   Meets  Scotland   Yard  Col. 

Fabulous  Texan,  The  Rep. 

False  Paradise   UA 

Fame  Is  the  Spur  U-I 

Family  Honeymoon   U-I 

Feudin',  Fussin'  and  A-Fightin' .  .  . .  U-I 

Fiesta   MGM 

Fighter  Squadron   WB 

Fighting  Back   20th-Fox 

Fighting  Father  Dunne  RKO 

Fighting   Mad   Mono. 

Flame,  The   Rep. 

Flaxy   Martin   WB 

For  the  Love  of  Mary  U-I 

For  You  I  Die  FC 

Fort  Apache   RKO 

Fountainhead,  The   WB 

Four  Faces   West  UA 

French  Leave   Mono. 

Fugitive   RKO 

Fuller  Brush  Man  CoL 

Furia   FC 

Fury  at  Furnace  Creek.  20th-Fox 


Gallant   Blade   CoL 

Gallant  Legion,  The  Rep. 

Gangster,  The   Allied 

Gay  Intruders   20th-Fox 

Gay  Ranchero,  The  Rep. 

Gas  House  Kids  Go  West  EL 

Gentleman    From    Nowhere  Col. 

Gentleman's  Agreement   20th-Fox 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway ,  20th-Fox 

Glamour  Girl  Col. 

Golden  Eye,  The  Mono. 

Good   News   MGM 

Good   Sam   RKO 

Good   Time   Girl  U-I 

Great  Expectations   U-I 

Great  Gatsby,  The  Para. 

Green  Dolphin  Street  MGM 

Green  Grass  of  Wyoming  20th-Fox 

Guilt  of  Janet  Ames  Col. 

Guns  of  Hate  RKO 


H 


Half-Past  Midnight   20th-Fox 

Hamlet   U-I 

Hat   Box   Mystery  SG 


SHOWMEN'S     TRADE  REVIEW 


Title 


Company 


Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Hearsay   Col. 

Heartaches   EL 

Heart  of  Virginia  Rep. 

Heiress,  The   Para. 

Henry  the  Fifth  UA 

Her  Husband's  Affairs  Col. 

Her  Wonderful   Life  ...Col. 

Here   Comes  Trouble  UA 

High  Barbaree   ■  MGM 

High  Conquest  Mono. 

Hign   Tension   Mono. 

High  Wall   MGM 

Hills  of  Home.  . .   MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Hollywood  Barn  Dance  SG 

Homecoming   MGM 

Homicide  for  Three  Rep. 

Honeymoon   RKO 

Hoppy's  Holiday   UA 

Hucksters,  The  MGM 

Hungry  Hill   U-I 

Hunted,  The   Allied 


I 

I   Became  a  Criminal  WB 

I  Cover  Big  Town  Para. 

Idol  of  Paris  WB 

If  I'm  Lucky  20th-Fox 

If  Winter  Comes  MGM 

If  You  Knew  Susie  Kb-O 

I,  Jane  Doe  Kep. 

I  Know  Where  I'm  Going  U-I 

I   Love  Trouble  Col. 

Indian   Agent   RKO 

Indian   Scout  UA 

Indian  Summer   RKO 

Inner  Sanctum  FC 

Interference   RKO 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Isn't  It  Romantic?  Para. 

I  Surrender  Dear...  Col. 

It  Always  Rains  on  Sunday  EL 

It  Had  to  Be  You  Col. 

Ivy   U-I 

I  Walk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes.  .  .  .Mono. 


J 

Jassy   U-I 

Jiggs  &  Maggy  in  Society  Mono. 

Jimmy   Steps  Out  .  .Astor 

Jinx  Money   Mono. 

Joan  of  Arc  RKO 

Joe  Palooka  in  Fighting  Mad.... Mono. 
Joe  Palooka  in  Winner  Take  All.  .Mono. 

John   Loves   Mary  WB 

Johnny  Belinda   WB 

Judge  Steps  Out,  The  RKO 

JuUa  Misbehaves   MGM 

June    Bride   WB 

Jungle  Goddess   SGP 


K 

Key  Largo     WB 

Kidnapped   Mono. 

Killer  McCoy   MGM 

Kilroy  Was  Here  Mono. 

King  of  the  Bandits  Mono. 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kissing  Bandit   MGM 


L 

Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  From  Shanghai,  The  Col. 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Redmen  Col. 

Law  and  Martin  Rome,  The.  .  .20th-Fox 

Le  Silence  est  D'Or  RKO 

Leave  It  to  the  Irish  20th-Fox 

Let's  Live  a  Little  EL 

Letter  From  an  Unknown  Woman.. U-I 

Let's  Live  Again  20th-Fox 

Lighthouse   EL 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little    Miss    Broadway  Col. 

Little  Women  MGM 

Locker,  The   RKO 

Lone  Wolf  in  London  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Lost   Moment's,   The  U-I 

Lost  One,  The  Col. 

Louisiana   Mono. 

Love   From  a  Stranger  EL 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish,  The  20tli-Fox 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 


'48 


.35/29/48 


.all/15/47 
.  . 35/29/48 
.  .  a8/23/47 


.311/15/47 


COMING 

A  Southern  Y3nkee  R.  Skelton-B.  Donlevy-A.  Dahl  Sept. 

Act  of  Violence  Van  Heflin-Robert  Ryan  

Barkleys  of  Broadway  *T  F.  Astaire-G.Rogers-O.Levant-B.  Burke  

Bribe,  The   T3ylor-Gardner-Laughton-Hociiak   

Conunand  Decision   Gable-Hodiak-Johnson-Pidgeon   

Hills  of  Home  "T  Lassie-E.  Gwenn-J.  Leigh  

Juli3  Misbeh3ves   G.  Garson-W.  Pidgeon-C.  Romero  Sept.  '4 

Kissing  Bandit,  The  ""T  F.  Sinatr3-K.  Grayson  

Little  Women  *T  AUyson-G'Brien-Taylor-Lawford   

Luckiest  Girl  in  the  World  Barbsrs  Bel  Geddes-Fr3nces  RafEerty  

Luxury  Liner  *T  G.  Brent-F.  Giiiord-J.  Powell  

No  Minor  Vices  D3n3  Andrews-Lilli  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  

828  On  An  Island  With  You  '►T  (M)F  E.  Williams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding   83  b8/31/47 

830  Search,  The    (D)F  Montgomery  Clift-Aline   MacMahon. .  .105.  .  .  Aug.  '48   b3/27/48 

Stormy  Waters  (D)A  J.  Gabin-M.  Morgan..   77  b8/9/47 

Sun  in  the  Morning  '*T  J.  MacDonald-C.  Jarman,  Jr.J-Lassie  

Three  Godfathers  '*T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr..  

Three  Musketeers   *T  Turner-Kelly-Heflin-Allyson     a5/22/48 

Words  and  Music  *T  J.  Garland-M.  Rooney-T.  Drake   ' ' ." 

MONOGRAM  current 

4708  Angels'  Alley  (D)F  L.  Gorcey-H.  Hall-B.  Benedict   67.. 

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood  57.. 

626  Chinese  Ring,  The  (My)F  R.  Winters-W.  Douglas-V.  Sen  Young...  68.. 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters-Victor  Sen  Young  64.. 

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75.. 

4714  French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan  64.. 

4720  Golden  Eye,  The  R.  Winters-M.  Moreland   69.. 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)  A  Don  Castle-Elyse  Knox   70.. 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67.. 

4717  Jinx  Money  (My)F  Gorcey-H3ll-C3ldwell-McKay    68.. 

4719  Joe  Palooka  in  Winner  Take  All  Joe  Kirkwood,  Jr.-Elyse  Knox  

624  King  of  the  Bandits  G.  Roland-C.  Martin-A.  Greene   66.. 

4703  Louisiana  (C-D)F  ■  Jimmie  Davis-Margaret  Lindsay   85.. 

4707  Perilous  Waters  (D)A  D.  Castle-A.  Long   64.. 

4705  Rocky   (D)F  Roddy  McDowall-"Rags"-E.  Barrier  76.. 

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll    60.. 

4718  Sh3nghai  Chest,  The  R.  Winter-D.  Best- J.  Alvin  65.. 

4801  16  F3thoms  Deep    (D)F  L.  Ch3ney-A.  Lake-T.  Chandler  

627  Smart  Politics  (M-C)F  .'  F.  Stewart-J.  Preisser-F.  Darro   68.. 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71.. 

COMING 

Bowery  Comeback   Leo  Gorcey-Huntz  Hall-Frankie  Darro  , 

High  Tension   Gorcey-Hall-Dell-Parrish   

Kidnapped   Roddy  McDowall-Ferris  Taylor  

4719  Michael  0'Hallor3n    (D)F  Scotty  Beckett-Allene  Roberts   79.. 

4721  Music  M3n   Phil  Brito-Freddie  Stewart  

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105.. 

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110.. 

Westerns  (Current) 

4757  Back  Trail   Johnny  Mack  Brown-Raymond  Hatton.  54.. 

4762  Cowboy  Cavslier   J.  Wakely-C.  Taylor  

4755  Crossed  Trails   Johnny  Mack  Brown-Raymond  Hatton.  53.. 

4756  Frontier  Agent   Johnny  Mack  Brown -Raymond  Hatton.  56.. 

Gallant  Texan   Jimmy  Wakely-"C3nnonban"  Taylor  

674  Gun  Talk  (W)F  J.  M.  Brown-R.  Hatton-C.  Mclntyre  57.. 

624  King  of  the  Bandits  (D)F  G.  Roland-C.  Martin-A.  Greene  66.. 

4761  Oklahoma  Blues   J.  Wakely-C.  Taylor-V.  Belmont   56.. 

4751  Overland  Trail   J.  Mack  Brown-R.  Hatton- V.  Belmont..  58.. 

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53.. 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54.. 

686  Song  of  the  Drifter  J.  Wakely-C.  Taylor-M.  Coles   53.. 

4752  Triggerman  Johnny  Mack  Brown-Raymond  Hatton.  56.. 

Westerns  (Coming) 

4753  Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton  

Sheriff  From  Medicine  Bow  Johnny  Mack  Brown-Raymond  Hatton  

Silver  Trails   Wakely-Taylor-Larson   


3/21/48   bl/31/48 

4/18/48   b6/5/48 

12/6/47    . .  .  .bl2/27./47 

.4/4/48   b5/15/48 

2/7/48   b2/21/48 

4/25/48    .  .  . . . .b5/8/48 

.8/22/48   

.5/23/48   b5/8/48 

1/10/48   b2/14/48 

.6/27/48   b5/22/48 

 a6/19/48 

,11/8/47   

.11/1/47   b8/9/47 

2/14/48  ....312/13/47 

.3/7/48   b5/8/48 

3/14/48   

.7/11/48   

.7/25/48   b6/12/48 

.1/3/48   b3/6/48 

.6/13/48   b5/ 15/48 


.37/10/48 


.8/8/48   b6/19/48 

 37/17/48 

Oct.  '48   b3/13/48 

 36/5/48 

Nov.  '48  ...  .b3/29/48 


7/18/48 
.7/4/48 
.4/11/48 
.5/16/48 


12/20/47   bl/3/4S 

11/8/47  .  .  .  .blO/18/47 

.3/28/48   

.1/31/48 

.5/6/48   

.6/6/48   

.1/17/48 

6/20/48   

.8/15/48   


PARAMOUNT  CURRENT 

4709  Albuquerque  "C  (WD)F  R.  Scott-B.  Britton-G.  Hayes  89. 

4713  Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'SuUivan..  95. 

4706  Big  Town  After  Dark  (D)A  Philip  Reed-Hillary  Brooke  69. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooks   61. 

4711  Caged  Fury  (D>F  Richard  Denning-Sheila  Ryan  61. 

4721  Dream  Girl   (C)F  B.  Hutton-M.  Carey-P.  Knowles   85. 

4720  Emperor  Waltz,  The  *T  (C)F  Bing  Crosby-Joan  Fontaine  103. 

4718  Hatter's  Castle   (D)A  R.  Newton-J.  Mason-D.  Kerr  105. 

4716  Hazard  (C)F  P.  Goddard-M.  Carey-F.  Clark  100. 

4708  I  Walk  Alone  (D)F  B.  L3nc3ster-L.  Scott-K.  Douglas  96. 

4712  Mr.  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66. 

4707  Road  to  Rio  (C)F  B.  Crosby-B.  Hope-D.  Lamour  101. 

4710  Saigon  (D)A  A.  Ladd-V.  Lake-D.  Dick  94. 

4714  Sainted  Sisters,  The  (C-D)A  V.  L3ke-J.  C3ulfield-B.  Fitzgersld  89. 

4717  Sh3ggy  'C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71. 

4715  Speed  to  Spare  (D)F  R.  Arlen-J.  Rogers-R.  Travis.  .   57. 

4725  Unconquered  '•T  (D)F  Gary  Cooper-Paulette  Goddatd  146. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis   63. 

4704  Where  There's  Life  (OA  B.  Hope-S.  Hasso-W.  Bendix  75. 

COMING 

A  Connecticut  Yankee  'T  (MC)  B.  Crosby-R.  Fleming  al/31/48 

Accused,  The   L.  Young-R.  Cummings-W.  Corey  a6/19/4b 

4724  A  Foreign  Affair  (C)A  J.  Arthur-M.  Dietrich-J.  Lund  116.  .  .8/20/48   b6/19/48 

4726  Beyond  Glory   (D)F  A.  Ladd-D.  Reed-G.  Macready   82... 9/3/48   b6/19/4n 

Daughter  of  D=-kness  (D)A  Anne  Crawford-M3Xwell  Reed  91  b2/28/48 

4806  Dis3ster   R.  Denning-T.  M3rshall-D.  O'Flynn         60... 12/3/48   a6/19/48 

Dynamite   William  Gargan-Leslie  Brooks  a6/12/48 

Gre3t  G3tsby,  The  A.  Ladd-B.  Field-B.  Sullivan  36/12/48 

Heiress,  The   De  Havilland-Richardson-Clift-Hopkins  

4802  Isn't  It  Romantic?  Lake-DeWolfe-Knowles-Freeman   10/8/48   35/29/48 

My  Own  True  Love  (D)  Phyllis  C3lvert-M.  Douglas  a8/16/47 

4803  Night  Has  a  Thous3nd  Eyes,  The  (D)A  E.  G.  Robinson-G.  Russell-J.  Lund  81  b7/17/48 

Now  3nd  Forever  C.  Rains-M.  Carey-W.  Hendrix  a5/15/48 

One  Woman   A.  Ladd-D.  Reed- J.  Havoc-B.  Kroeger  

4807  Paleface,  The   '*T  Bob  Hope-Jane  Russell   83... 11/2/48   a3/6/48 

Strange  Temptation   R.  Milland-T.  Mitchell-A.  Totter  a7/10/48 

Special  Agent  W.  EytherL.  EUiott-C.  Mathews  af)/2()/48 

4723  So  Evil  My  Love  (D)A  R.  Milland-A.  Todd-Hl   Fitzeerald  109... 8/6/48   b3/13/48 

4804  Sesled  Verdict   (D)  Ray  Milland-Florence  Marly   83... 11/5/48   a3/6/48 


.2/20/48   bl/24/48 

.4/9/48   b2/21/48 

.12/12/47  ...bll/22/47 

. 7/30/48   

.3/5/48   b2/14/48 

.7/23/48   b5/8/48 

.7/2/48   b5/8/48 

.6/18/48   b4/17/48 

.5/28/48   b3/20/48 

.1/16/48    . .  .  .bl2/20/47 

.3/26/48   b2/28/48 

.12/25/47  ...bll/22/47 

.3/12/48   b2/7/48 

.4/30/48   b3/13/48 

.6/11/48   b4/17/48 

.5/14/48   b3/13/48 

.4/2/48   b9/27/47 

.6/25/48   b5/8/48 

.11/21/47  ...blO/11/47 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/48 

4801  Sorry,  Wrong  Number  B.  Stanwyck-B.  Lancaster-A.  Richards.  89... 9/24/48   a5/15/48 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman   

4805  Tatlock  Millions   Hendrix-Lund-Fitzgerald-Woolley   11/19/48   a6/19/48 

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


..May '48   b4/3/48 

..Dec.  '47  ...bll/23/46 
..June '48  ....b4/10/48 
..Nov. '47  ...bll/22/47 

.  .Jan.  '48   b2/7/48 

..June  '48  ....b5/15/48 
..Mar. '48  ....b3/13/48 

..Nov. '47   bll/8/47 

..June '48  ....b5/22/48 

.  .Jan.  '48   b2/7/48 

..Mar. '48  ....b3/ 13/48 

..7/1/48   b5/22/48 

..Mar. '48   b3/6/48 


..Nov.  '47 
.  .Nov.  '47 
.  .Nov.  '47 
.  .Feb.  '48 
. .  July  '48 


..bll/22/47 
. .bll/15/47 
.  .i)ll/22/47 
...b2/14/48 

. ..b5/15/48 


. .  July  '48  b5/15/48 

..Nov. '47  ....bll/1/47 

..May '48   b4/3/48 

..Dec. '47   bl2/6/47 

..Jan. '48   bl/31/48 

..Nov. '47  ...bll/22/47 


.a3/20/48 


814  Arizona  Ranger,  The  (D)F   T.  Holt-J.  Holt-N.  Leslie   63. 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  172. 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86. 

852  Bishop's  Wife,  The  (D)A  c.  Grant-L.  Young-D.  Niven  108. 

871  Design  for  Death  (Doc)F  Japanese  Cast    48. 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman   93. 

870  Fort  Apache  (D)A  J.  Wayne-H.  Fonda-S.  Temple  127. 

863  Fugitive,  The  (D)A  Henry  Fonda-Dolores  Del  Rio  104. 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61. 

811  If  You  Knek  Susie  (C)F  '  '  E.  Cantor- J.  Davis- A.  Joslyn   90. 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. 

893  Melody  Time  *T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters   75. 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120. 

865  Mourning  Becomes  Electra  (D)A  R.  Russell-K.  Paxinou-R.  Massey  173. 

SOB  Night   Song    (D)A  D.  Andrews-M.  Oberon-E.  Barrymore.  .102. 

810  Out  of  the  Past  (D)A  Robert  Mitchum-Jane  Greer   96. 

867  Pearl,  The  (D)A  Pedro  Armendariz-Maria  Elena  Marques  78. 

821  Race  Street    (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79, 

817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90, 

807  So  Well  Remembered  (D)A  M.  Scott-J.  Mills   86. 

813  Tarzan  and  the  Mermaids  (D)F  WeissmuUer- Joyce-Christian    67. 

866  Tycoon  *T  (D)F  John  Wayne-Laraine  Day  128. 

812  Western  Hertage  (W)F  Tim  Holt-Nan  Leslie   61. 

808  Wild  Horse  Mesa  (W)F  Tim  Holt-Nan  Leslie   61. 

COMING 

A  Song  Is  Born  *T  (M)  D.  Kaye-V.  Mayo-B.  Goodman  Oct. '48 

Baltimore  Ecapade   R.  Young-S.  Temple-J.  Agar  

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

Bodyguard   Lawrence  Tierney-Priscilla  Lane  a7/3/48 

Boy  With  Green  Hair  *T  O'Brien-Ryan -Hale-Stockwell   .a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin-R.  Powers  

Enchantment   David  Niven-Teresa  Wright  Nov.  '48   a7/3/48 

Every  Girl  Should  Be  Married  C.  Grant-F.  Tone-D.  Lynn  

Good  Sam  (C)  \  Gary  Cooper- Ann  Sheridan  Sept.. '48   a2/14/48 

Gun  Runners   Tim  Holt -Richard  Martin-Martha  Hyer  

Indian  Agent   T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Tufts-Scott   

Joan  of  Arc  *T  (D)  [.  Bergman-J.  Ferrer-J.  Emery  al/3/48 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southern-G.  Tobias  a7/5/47 

864  Le  Silence  est  D'Or  (C)A  .Ytaurice  Chevalier-M.  Derrien   89  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson-Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   Tim  Holt -Richard  Martin  

Rachel  and  the  Stranger  (D)   L.  Young-W.  Holden-R.  Mitchum  Nov.  48   al2/27/47 

Roughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Set-Up,  The   Robert  Ryan   

Station  West  (D)  D.  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan  and  the  Arrow  of  Death  L.  Barker-E.  Ankers-B.  Joyce  

820  Twisted  Road,  The  {D)A  C.  O'Donnell-F.  Granger-H.  DaSilva...  95. .  .Sept. '48   b6/26/48 

Variety  Time   Paar-Carle-Errol-Kennedy   

872  Velvet  Touch,  The  (D)  Russell-Genn-Trevor-Greenstreet   Aug. '48   a2/14/48 

Weep  No  More  Cotten-Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  DriscoU-A.  Kennedy  a5/15/48 


97. 
88. 
72. 
60. 
85. 
87. 


REPUBLIC  CURRENT 

728  Bill  and  Coo  *U  (N)F  ^reorge  Burton's  Birds   61. 

703  Campus  Honeymoon  (MC)F  Wilde  Twins-R.  Crane-A.  Mara   61. 

732  Eyes  of  Texas  *U  Rogers-Roberts-Sons  of  Pioneers   70. 

624  Fabulous  Texan,  The  (W)F  W.  Elliott-J.  Carroll-C.  McLeod   95. 

628  Flame,  The    (D)A  T.  Carroll-V.  Ralston-R.  Paige  

715  Gallant  Legion,  The  (W)F  .W.  Elliott-J.  Schildkraut-A.  Booth.., 

644  Gay  Ranchero  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee  

707  Heart  of  Virginia   (D)F  Janet  Martin-Robert  Lowery  

710  I,  Jane  Doe   (D)F  R.  Hussey-J.  Carroll-V.  Ralston  , 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger, 

709  ing  of  the  Gamblers  (D)A  Janet    Martin-William  Wright   60. 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58., 

704  MaKdonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60., 

701  Main  Street  id.  The  (C)KF  A.  Pearce-J.  Martin-A.  Mowbray   64., 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  Carroll-C.  McLeod   88., 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

702  SUppy  McGee   (D)A  O.  Barry-D.  Evans-T.  Brown   65., 

712  Train  to  Alcatraz   (D)A  D.  Barry-J.  Martin-W.  Phipps   60., 

731  Under  California  Stars  '*U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70. 

COMING 

Angel  in  Exile  Carroll-Mara-Gomez-Bedoya   

Daredevils  of  the  Clouds  Robert  Livingston-Mae  Clarke   60.. 

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett   

Homicide  for  Three  W.  Douglas-A.  Young-F.  Withers  

Macbeth  (D)  O.  Welles-J.  Nolan-R.  McDowell  

714  Moonrise   D.  Clark-G.  Russell-E.  Barrymore  90.. 

Nighttime  in  Nevada  *U  R.  Rogers- A.  Mara- A.  Devine  

Out  of  the  Storm  Jimmy  Lydon-Lois  Collier  

Plunderers,  The  *U  R.  Cameron-I.  Massey-A.  Booth  

Red  Pony,  The  *T  (D)  M.  Loy-R.  Mitchum-L.  Calhern  

Sons  of  Adventure  Russel  Hayden-Lynne  Roberts  

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns  Current) 

752  Bandits  of  Dark  Canyon  (W)F  Allan  Lane-Bob  Steele   59. 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack  •.   60. 

654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth   63. 

755  Carson  City  Raiders   (W)F  A.  Lane-E.  Waller-B.  Jons   60., 

756  Marshall  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller  60.. 

753  Oklahoma  Badlands    (W)F  A.  "Rocky"  Lane-Black  Jack  59.. 

656  Timber  Trail  *U  (W)F  m.  Hale-L,  Roberts-J.  Burke   67. 

652  Under  Colorado  Skies  *U  Monte  Hale-Adrian  Booth   65. 

Westerns  (Coming) 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  Trail  'U  R.  RoVers-A.  Devine-F.  Willing  

Son  of  God's  Country  Monte  Hale   


.3/28/48  . 
.2/1/48  .. 
.7/15/48 
.11/9/47  , 
.11/24/47 
7/25/48  . 
.1/10/48  , 
.4/25/48  , 
.5/25/48  . 
.3/14/48  . 
.5/10/48  , 
.3/25/48  . 
.2/23/48  . 
.1/1/48  ., 
.4/25/48 
.5/31/48  , 
.1/15/48  . 
. 6/28/48 
.5/1/48  ., 


.bl2/27/47 
..bl/31/48 
. .37/10/48 
. .bll/8/47 
. .bl/10/48 
. .b5/29/48 
. .bl/31/48 
. ..b5/8/48 
. .b5/15/48 
. .b3/27/48 
. . .b6/5/48 
. .b4/24/i8 
..03/13/48 
. .bl/17/48 
..al/17/48 
. . .b6/5/48 
. .bl/24/48 
. .b7/17/48 
. .b5/15/48 


.8/10/48 


.a7/17/48 
.a7/17/48 


. 10/1/48 
.8/9/48 


.a7/17/48 
.38/23/48 
. .35/8/48 
.37/10/48 


. 8/27/48 


. 310/25/47 


.12/15/47 
.4/15/48  , 
.4/1/48  .. 
.5/13/48  , 
.7/25/48 
.2/22/48 
.6/15/48 
.12/15/47 


.bl2/13/47 
. . .b5/8/48 
. . .b5/8/48 
.  .b5/29/48 


. . b4/24/48 
. .b7/10/48 
.bl2/27/47 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic   Bow   U-1 

Mam  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  o£  Evil   .  .UA 

Man  From  Colorado,  The  Col. 

Man  From  Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   EL 

Mark  of  the  Lash  ^  SGP 

Martin  Rome   20th- Fox 

Mary   Lou   Col. 

Mating  of  Millie  Col. 

Meet  Me  at  Dawn  20th-Fox 

Melody  Time   RKO 

Mexican   Hayride   U-1 

Michael    O'Halloran   Mono. 

Mickey   EL 

Million  Dollar  Weekend  E_L 

Mine  Own  Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  on  34th  St  20th-Fox 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid .....  U-I 

Mr.  Reckless   Para. 

Money  Madness   FC 

Moonrise   Rep. 

Moss  Rose   20tlj-Fox 

Mourning  Becomes  Electra  RKO 

Music  Man   Mono. 

My  Brother  Jonathan  Mono. 

My   Dear    Secretary  UA 

My  Dog  Rusty  Col. 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in  Mexico  RKO 

My   Girl   Tisa  WB 

My  Wild  Irish  Rose  WB 

Mystic,   The   '  EL 

N 

Naked  City   U-1 

Nicholas   Nickelby   U-I 

Night   Beat   WB 

Night  Has  a  Thousand  Eyes  Para. 

Night  Song   RKO 

Night  Unto  Night  WB 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Outpost   Rep. 

Northwest  Stampede   EL 

Now   and   Forever  Para. 

Numbers  Racket,  The  MGM 

0 

Odd  Man  Out  U-I 

O'Flynn,  The   U-I 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One   Last  Fling  WB 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-I 

Open  Secret   EL 

Other  Love   UA 

Out  of  the  Past  RKO 

Out  of  the  Storm  Rep. 

Outlaw  Valley   RKO 

Outpost  in  Morocco  UA 

P 

Paleface   Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Perilous  Waters   Mono. 

Perils  of  Pauline  Para. 

Philo  Vance   Returns  EL 

Philo  Vance's  Peril  EL 

PiccadiUy  Incident   MGM 

Pirate,  The   MGM 

Pirates  of  Monterey  U-I 

Pitfall,  The   UA 

Plunderers,  The   Rep. 

Police  Reporter   SGP 

Port  Said   Col. 

Portrait   of    Jennie  SRO 

Prairie,    The   SG 

Prince  of  Thieves  Col 

R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   Col. 

Raw   Deal   EL 

Red   Pony,   The  Rep. 

Red  River   UA 

Red  Stallion  in  the  Rockies  EL 

Relentless   Col. 

Return  of  October  ^  .  .  .  Col. 

Return  of  Rin  Tin  Tin  EL 

Return  of  the  Whistler  Col. 

Return  of  Wildfire  SGP 

Riff-RafF   RKO 

River  Lady   U-I 

Road   House  20th-Fox 

Road  to   Rio  Para. 

Road  to  the  Big  House  SG 

Robin  Hood  of  Texas  Rep. 

Rocky   Mono. 


SHOWMEN'S     TRADE  REVIEW 


Title  Company 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Roosevelt  Story,  The  UA 

Rope   WE 

Rose  of  Santa  Rose  Coio. 

Rose  of  the  Rio  Grande  Mono. 

Roses  Are  Red  20th-Fox 

Roughshod  RKO 

Rupert   of   Hentzau  SRO 

Rusty  Leads  the  Way  Col. 

Rusty  Saves  a  Life  Col. 

Ruthless   .*  EL 


s 

Saddle  Pals   Rep. 

Saigon   Para. 

Sainted  Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Life  of  Walter  Mitty  RKO 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Set-Up,  The   RKO 

Seven  Keys  to  Baldpate  RKO 

Shaggy  Para. 

Shanghai   Chest,   The  Mono. 

Shed   No  Tears  EL 

Show-Off   MGM 

Silent  Conflict   UA 

Silver  River   WB 

Sinister  Journey   UA 

Sign  of  the  Ram,  The  Col. 

Sitting  Pretty   20th- Fox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,    My   Love  UA 

Slightly  French   Col. 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Allied 

Smugglers,  The   EL 

Smugglers  Cove   Mono. 

Snake  Pit,  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   FC 

Son  of  Rusty  Col. 

Song  of   Idaho  Col. 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.   Louis  WB 

So  Well  Remembered  RKO 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spirit  of  West  Point  FC 

Spiritualist,  The   '  EL 

Sport  of  Kings  Col. 

Springtime  in  the  Sierras  Rep. 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West  RKO 

Step-Child   EL 

Stork  Bites  Man  UA 

Strange  Gamble   UA 

Strawberry   Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Street  With  No  Name  20th-Fox 

Streets  of  Laredo  Para. 

Strike  It  Rich  AA 

Summer  Holiday   MGM 

Sun  in  the  Morning  MGM 

Sweetheart  of  the  Blues  Col. 

Sword  of  the  Avenger  EL 

Swordsman   Col. 


T 

Take  My  Life  EL 

Tap    Roots   U-I 

Tarzan  and  the  Arrow  of  Death...  RKO 

Tarzan  and  the  Mermaids  RKO 

Tatlock  Millions,  The  Para. 

Tawny  Pipit,  The  U-I 

Temptation  Harbour   Mono. 

Tender  Is  the  Night  SRO 

Tender  Years,  The  20th-Fox 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That  Wonderful   Urge  20th-Fox 

That's  My  Gal  Rep. 

That's  My  Man  Rep. 

The  Argyle  Secrets  FC 

The  Fan   20thFox 

The   Inside    Story  Rep. 

The  Kissing  Round-Up  Col. 

The  Open  Secret  EL 

The  Window   RKO 

Thirteen  Lead  Soldiers  20th-Fox 

This  Happy  Breed  U-I 

This  Time  for  Keeps  MGM 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The.... MGM 

Three   Godfathers   MGM 

Three  Musketeers   MGM 

Three    Wives   20th-Fox 

Thunderbolt   Mono. 

Thunder  in  the  Valley  20th-Fox 

Thunderhoof   Col. 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor   WB 

Trail  of  the  Mounties  SG 


SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L.  Hayward-J.   Fontaine  108.. 

S-5  Flirting  With  Fate  J.  E.  Brown-B.  Roberts  72.. 

Frontier  Fury   Lash  LaRue-Fuzzy  St.  John  ,  

4802  Jungle   Goddess   G.  Reeves-L.  Leeds- Armida  8/13/48   

S-4  King  of  the  Turf  A.  Menjou-D.  Costello   89... 7/16/48   1939 

HC20  Law  of  the  Pampas  W.  Boyd-R.  Hayden    79... 6/4/48   1939 

Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  btewart  

X-3  Miracle  in  Harlem  Stepin  Fetchit   71... 

S-8  Miss  Annie  Rooney  S.  Temple-W.  Gargan  

4615  Police  Reporter   Wade-MacDonald-Blackley-Barnett  70... 5/17/47 

4705  Prairie,  The  (D)  L.    Aubert-A.    Baxter  76... 5/21/48 


.8/24/48   1938 

.9/10/48   1938 


.6/11/48  . . . 
.9/24/48 


.al2/27/47 


.  Arlen-P.Morison-M.  B.  Hughes. 
Shelton-A.  Doran-G.  WiUiuins.. 

Stanwyck -R.  Young  

Durante-R.  Tauber  

Hay  den- Jennifer  Holt. 


4801  Return  of  Wildfire   R 

4706  Road  to  the  Big  House,  The  {D)A  ..J. 

S-3  Runaway  Daughter   B. 

S-6  That's  My  Boy  ...J. 

4708  Trail  of  the  Mounties  R. 

4707  Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T.  CofKn   40. 

SELZNICK  RELEASING  ORGANIZATION  current 

Duel  in  the  Sun  *T  (WD)A  J.  Jones-G.  Peck-J.  Gotten  138 

Mr.  Blandings  Builds  His  Dream  House  (C)  F.  C.  Grant-M.  Loy-M.  Douglas  

Paradine  Case,  The  (D)A  S.  Peck-A.  Todd-C.  Laughton-Valli 

COMING 

Portrait  of  Jennie  (D)  J.  Jones-J.  Cotten-E.  Barrymore  

20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  Wild-ing-D.  Wynyard...  96. 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110. 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63. 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111. 

801  Captain  from  Castile  (D)F  'T  T.  Power-J.  Peters-C.  Romero  140. 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68. 

825  Checkered  Coat,  The   T.  Conway-N.  Nash-H.  Hatfield   67. 

819  Counterfeiters,  The  (My)A  John  Sutton-Doris  Merrick   74. 

731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda  98. 

804  Dangerous  Years  {D)F  William  Halop-Ann  E.  Todd   61. 

821  Deep  Waters    (D)F  D.  Andrews-J.  Peters-C.  Romero   85. 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray  88. 

806  Gentleman's  Agreement    (D)F  G.  Peck-D.  McGuire-J.  Garfield  118. 


■12. 

.12/27/47  . 

. . .bll/1/47 

71. 

.7/23/48 

81. 

.9/10/48 

 1932 

2'21/48 

40. 

.12/13/48  . 

. . .b4/ 17/48 

4/17/47   bl/4/47 

94  b3/17/48 

132.  .  .Jan.  '48   bl/3/48 


.all/1/47 


.Mar. 
.May 
.May 
.Feb. 
.  Jan. 
.Mar. 


'48 
•48 
'48 
'48 
•48 
'48 


. .bll/29/47 
. . . b2/28/48 
. . .b4/10/48 
. ..bl/24/48 
. .bll/29/47 
. . . b2/28/48 


.July  '48 

.June  ^48  b6/5/48 

.Dec.  '47  ...bll/29/47 
.Feb.  '48  ...bl2/20/47 

.July  '48   b7/3/48 

.May  '48   b4/10/48 

.Mar.  '48  . .  .bll/15/47 

.June  '48   b5/22/48 

.June  '48   b4/24/48 

.Mar.  '48   b3/6/48 

.May  '48   b5/8/48 

.Apr.  ^48   b3/6/48 

•48  ....b3/20/48 
.bl2/6/47 
.b6/26/48 
•47  ....bll/8/47 

'48   b3/6/48 

'48  ....b2/28/48 

'48   b6/5/48 

'47   b6/7/47 

•48  ....bl/24/48 


.Apr. 
.July  '48 
.July  ^48 
.Dec. 
.Apr. 
.Apr. 
.Apr. 
.Nov. 
.Feb. 


827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89.. 

818  Green  Grass  of  Wyoming  ■'T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur  89.. 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer   69.. 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc   87.. 

813  Let's  Live  Again  (D)F  J.  Emery-J.  Millican-T.  Holmes   68.. 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  Holloway-B.  Campbell....  89.. 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102.. 

823  Street  With  No  Name,  The  (Doc)  A  M.  Stevens-R.  Widmark-L.  Nolan  91.. 

734  Roses  Are  Red  (My) A  Don  Castle-Peggy  Knudsen   67.. 

811  Scudda  Hoo,  Scudda  Hay  *T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95.. 

810  Sitting  Pretty   (C)A  R.  Young-M.  G'Hara-C.  Webb   84.. 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer   66.. 

720  Thunder  in  the  VaUey  *T  (D)F  P.  A.  Garner-L.  McCaUister-E.  Gwenn..l03.. 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91.. 

COMING 

A  Man  About  the  House  M.  Johnson-D.  Gray-K.  Moore  94  b6/28/47 

Apartment  for  Peggy  "T  J.  Crain-W.  Holden-E.  Gwenn  a5/l/48 

Big  Dan   C.  Russell-V.  Christine-G.  Gray-Flame.  !.."!a6/5/48 

Bungalow   Tom  Conway-Margaret  Hamilton  

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm  a7/17/48 

Creeper,  The   J.  Baragrey-O.  Stevens-E.  Ciannelli  

822  Escape  (D)A   Rex  Harrison-Peggy  Cummins   77      ' 

828  Fighting  Back   Paul  Langton-Gary  Gray  61... Aug. '48  

Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva  68  b6/19/48 

Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway  a5/15/48 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Reign  of  Terror,  The  Victor  Mature-Richard  Conte  a5/8/48 

Road  House   Lupino-Wilde-Holm-Widmark  a6/5/48 

Sand   *T   .M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens  alO/11/47 

836  That  Lady  in  Ermine  '^T  (M)A  B.  Grable-D.  Fairbanks,  Jr   89.  .Aug.  48   b7/17/48 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

The  Fan   Crain-Sanders-Carroll-Greene  

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/24/48 

Three  Wives   Darnell-Crane-Lynn-Sothern  a7/17/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson  J.  Lydon-P.  Edwards-C.  Russell  a7/17/48 

Unfaithfully  Yours   R.  Harrison-L.  Darnell-R.  Vallee  108  a5/29/48 

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   111... Aug.  '48   b7/10/48 

West  of  Tomorrow  C.  Miller-A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  '*T  Grable-Dailey-Oakie-Havoc   a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75... Aug.  '48   b6/19/48 

Yellow  Sky   *T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 

UNITED  ARTISTS  CURRENT 

Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton  120... Mar.  48   b2/21/48 

Body  and  Soul  (D)A  John  Garfield-Lilli  Palmer  105... Nov.   47  .  .  ..b8/16/47 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford   90... 5/15/48   b5/15/48 

Henry  the  Fifth  (D)F  *T  L.  Olivier-R.  Asherson  134  b4/27/46 

Here  Comes  Trouble  'C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell   50... 4/9/48   b4/17/48 

Intrigue  (D)A  G.  Raft-J.  Havoc-H.  Carter   88... Dec.  ^47  ...bl2/27/47 

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen  no.. 

Kings  of  the  Olympics  (Ft.  1)  (Doc.)  F  Bill  Slater— Narrator   65.. 

Man  of  Evil  (D)A  J.  Mason-P.  Calvert-A.  Stephens   90.. 

On  Our  Merry  Way  B.  Meredith -P.  Goddard-F.  MacMurry .  .107. . 

Roosevelt  Story,  The  F  K.  Lynch-E.  Begley-C.  Lee   76.. 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks   61., 

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings...  97.. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80., 

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney  109.. 

W?io  Killed  'Doc'  Robbin?  *C  (OF  V.  Grey-D.  Castle-G.  Zucco   51 

COMING 

An  Innocent  Affair   Fred  MacMurray-Madeleine  Carroll  

Adventures  of  the  Cisco  Kid  Duncan  Renaldo-Leo  Carillo  .' 

Ansry  God,  The  Alicia  Parla-Casimiro  Ortega  

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont          

Borrowed  Trouble   William  Boyd-Andy  Clyde  

Cover-Up   William  Bendix -Dennis  O'Keefe  

Dead  Don't  Dream,  The  (W)  W.  Boyd-A.  Clyde  

False  Paradise  Wm.  Boyd-Andy  Clyde          

Girl  from  Manhattan,  The  MIontgomery-Lamour-Laughton    

Indian  Scout   George  Montgomery-EUen  Drew    


.4/9/48  . 
.Apr.  '48 
.Jan. 
.Feb. 
.Nov. 
.Apr. 
.Jan. 
.May 


bl/24/48 

'48   b2/7/48 

'48   b2/7/48 

'47   b7/5/47 

•48  ....b4/17/48 

•48   bl/17/48 

•48  ....b5/15/48 

5/27/48   b5/29/48 

Apr.  '48   b5/8/48 


Lucky  StifE   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F  h.  Lloyd-R.  Washburn-J.  Conlln   89  b2/22/4 

My  Blonde  Heaven  Marx  Bros.-Massey-Vera  EUen-Hutton  

My  Dear  Secretary  L.  Day-K.  Douglas-K.  Wjnn  

Outpost  in  Morocco  George  Raft-AJclm  Tamiroff  

Pitfall,   The  PoweU-Wyatt-Scott-Burr   a6/12/48 

Red  River  (WD)F   J.  Wayne-M.  Clift-W.  Brennan  125 ... 8/26/48   b7/17/48 

Sinister  Journey   Wm.  Boyd- Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Texas,  Brooklyn,  and  Heaven  (CD) A  G.  Madison-D.  Lynn-J.  Dunn   76... 8/11/48   b7/17/48 

Vendetta    (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle  (D)A  Conrad  Nagel    77... 7/24/48   b5/29/48 

UNIVERSAL-INTERNATIONAL  CURRENT 

664  Abbott  &  Costello  Meet  Frankenstein  (C)F. .  Abbott-Costello-Chaney-Lugosi    83. 

650  A  Double  Life  (D)A  R.  Colman-S.  Hasso-E.  O'Brien  104. 

657  All  My  Sons   (D)A  Edward  G.  Robinson-Burt  Lancaster...  94. 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90.  ..May '48   b3/13/48 

634  A  Woman's  Vengeance  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. '48  ...bl2/20/47 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91...  July '48  bl2/6/47 

653  Black  Bart  *T  (W-D)A...  Y.  DeCarlo-D.  Duryea-J.  Lynn   8C 


..July '48   b7/3/48 

..Mar. '48   bl/3/48 

.May '48   b2/21/48 


.Apr.  '48 


May  '48   b6/7/48 

June '48  ...bll/29/47 


...b8/23/47 
. ..b4/10/48 
. . .b6/19/48 
. ..bl/24/48 
..bll/15/47 


..bl/31/48 

629  Black  Narcissus  *T   (D)F  Deborah  Kerr-David  Farrar   91... Dec. '47   b5/3/47 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93... Jan. '48  b9/6/47 

655  Casbah    (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94... Apr. '48   b3/6/48 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira   80 

665  Feudin",  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78... July '48 

679    Holiday  Camp  Flora  Robson-Jack  Warner-D.  Price  May  '48 

679  Holiday  Camp   M.  Lockwood-P.  Roc-D.  Price   96... Mar. '48 

659  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan  90... June '48 

666  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80... July '48 

651  Naked  City,  The  (D)A  B.  Fitzgerald-H.  Duff-D.  Hart   96... Mar. '48 

632  Pirates  of  Monterey  *T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77... Dec. '47 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78.  ..June '48   b5/8/48 

627  Secret  Beyond  the  Door  (D)A  J.  Bennett-M.  Redgrave-A.  Revere  98 Vz. Feb. '48   bl/10/48 

633  Senator  Was  Indiscreet,  The  (C)A  W.  PoweU-E.  Raines.......   83... Jan. '48  bl2/13/47 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June '48   b5/29/48 

COMING 

A  Lady  Surrenders  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

An  Act  of  Murder  F.  March-E.  O'Brien-F.  Eldridge 

Black  Velvet   A.  Blyth-G.  Brent-H.  Duff  

Blanche  Fury  (D)A  *T  V.  Hobson-S.  Granger   95  b3/20/48 

677  Brothers,  The  (D)A  Patricia  Roc-Will  Fyffe   98  b5/24/47 

635  Bush  Christmas   (D)F  C.  Rafferty-J.  Fernside  j   76... Dec.  '48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler    a6/19/48 

Criss-Cross   B.  Lancaster- Y.  DeCarlo-D.  Duryea  

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert -F.  MacMurray-H.  McDaniel 

For  the  Love  of  Mary  Durbin -O'Brien -Taylor-Lynn   

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price  92  b5/28/48 

Hamlet  (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Larceny   J.  Payne-J.  Caulfield-D.  Duryea  a6/19/48 

Magic  Bow,  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride  Abbott  &  Costello  7/17/47 

Mr.  Peabody  and  the  Mermaid  (C)A  W.  Powell-A.  Blyth-I.  Hervey   89  b7/10/48 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks-H.  Carter-R.  Greene  

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

One  Touch  of  Venus  R.  Walker-A.  Gardner-D.  Haymes  a5/29/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price   a6/26/48 

Saxon  Charm,  The  R.  Montgomery-S.  Hayward-J.  Payne  

Snowbound   R.  Newton-D.  Price   86  

Tap  Roots  '*T  (D)F  V.  Heflin-S.  Hayward-B.  Karloff  109  b6/26/48 

680  Tawny  Pipit,  The  (D)A  Bernard  Miles-Rosamund  John   81  b9/6/47 

Unafraid,  The   J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/13/47 

You  Gotta  Stay  Happy  J.  Fontaine- J.  Stewart-E.  Albert  

WARNER  BROS. 


CURRENT 


.1/10/48  ....bl2/20/47 

.3/27/48   b3/13/48 

.6/26/48   b5/29/48 

.3/6/48   b7/12/47 

.7/31/48   b7/10/48 

.2/7/48   bl/24/48 

.12/27/47  ...bl2/13/47 

.7/3/48   b6/12/48 

.5/29/48   b5/8/48 

.4/10/48   b4/3/48 

.1/24/48   bl/10/48 

.2/21/48  ....bl2/27/47 

.6/12/48   b5/22/48 

.4/24/48   b4/ 10/48 

.5/15/48   b4/24/48 


713  Always  Together  (C)F  R.  Hutton-J.  Reynolds   78 

719  April  Showers  (OF  J.  Carson-A.  Sothem-R.  Alda   95 

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae   80 

717  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard   78 

731  Key  Largo   (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95 

711  My  Wild  Irish  Rose  *T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101 

728  Romance  on  the  High  Seas  *T  (M)F  J-  Carson- J.  Paige-D.  DeFore   99. 

725  Silver  River   (W)A  Errol  Flynn-Ann  Sheridan  107, 

720  To  the  Victor  (D)A  D.  Morgan- V.  Lindfors-V.  Francen  101, 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127, 

716  Voice  of  the  Turtle  (C)A  R-  Reagan -E.  Parker-E.  Arden  103. 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77, 

721  Winter  Meeting  (D)A  B.  Davis-J.  Davis-J.  Paige  100, 

724  Woman  in  White,  The  (My)A  A.  Smith-E.  Parker-S.  Greenstreet  109. 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/11/47 

732  Embraceable  You   Dane  Clark-Geraldine  Brooks   80... 8/21/48   

Fighter  Squadron  'T  Edmond  O'Brien-Robert  Stack  

Flaxy  Martin   •  Z.  Scott-V.  Mayo-D.  Kennedy  a7/3/48 

Fountainhead,  The   Gary  Cooper-Patricia  Neal-Kent  Smith  

Girl  from  Jones  Beach  R.  Reagan- V.  Mayo-D.  Clark  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  a7/10/48 

Kiss  in  the  Dark  ..Jane  Wyman -David  Niven  

702  Life  With  Father   (C)F  W.  Powell-I.  Dunne-E.  Taylor  118. .  .8/14/48    b8/i6/47 

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  a7/3/48 

My  Dream  Is  Yours  'T  Carson-Day-Bowman-Arden   a6/26/48 

Night  Beat   R.  Douglas-H.  Westcott-R.  Alda  

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott-J.  Backus  a5/22/48 

One  Sunday  Afternoon  *T  Dennis  Morgan-Janis  Paige  a5/22/48 

Rope  '*T   Stewart-Chandler-Hard wicke   a6/26/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton  a5/15/48 

South  of  St.  Louis  *T  J.  McCrea-A.  Smith-Z.  Scott  

ROl  Two  Guys  from  Texas  *T  J.  Carson-D.  Morgan-D.  Malone   86... 9/4/48   

Under  Capricorn  *T  Ingrid  Bergman-J.  Cotten-M.  Wilding   

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/47 

Younger  Brothers,  The  'T  •  W.  Morris-J.  Paiee-B.  Bennett   ,  


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

Train  to  Akatraz  Rep. 

Trapped  by  Boston  Blackie  Col. 

Treasure  of  Sierra  Madre  WB 

Trespasser,  The   Rep. 

Triple  Threat   Col. 

Trouble  Preferred   20th-Fox 

Trouble  With  Women   .  Para. 

29  Clues   EL 

Tucson   ; . . .  20th-Fox 

•Tulsa  EL 

Twisted  Road,  The  RKO 

Two  Blondes  and  a  Redhead  Col. 

Two  Guys  from  Texas  WB 

Tycoon   RKO 

u 

Unafraid,  The     U-I 

Unconquered   ....Para. 

Under   California   Stars  Rep. 

Under  Capricorn    WB 

Under  the  Tonto  Rim  RKO 

Undercover   Man   Col. 

Unfaithfully  Yours  20th-Fox 

Unknown  Island   FC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Verdict   wB 

Vicious  Circle,  The  <■..  .....  UA 

Violence    . .  Mono. 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  Hills   CoL 

Wallflower    ,  WB  . 

Walls  of  Jericho  20th-Fox 

Waterfront  at  Midnight  Para. 

Web.  The   Univ. 

Web  of  Danger  Rep. 

Weep  No  More  RKO 

Welcome  Stranger   Para. 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  SmUes  at  Me. 20th- Fox 

Where  the  North  Begins  SG 

Where  There's  Life  Para. 

Whiplash   WB 

Whispering  City   EL 

Whispering  Smith   ^  Para 

Who  Killed  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Winner's  Circle,  The  20th-Fox 

Winter  Meeting   WB 

Woman  from  Tangiers  Col. 

Woman  in  the  Hall,  The  Brit! 

Woman  in  White  WB 

Woman  on  the  Beach  RKO 

Women  in  the  Night  !..FC 

Words  of  Music   MGM 

Wreck  of  the  Hesperus  ...Col. 

Y 

Years  Between    ij.j 

Yellow  Sky  ".  .20th-Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th- Fox 

Younger  Brothers,  The  WB 


MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  and 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed.  In 
parentheses,  by  name  of  country  of 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

A  FRIEND  WILL  COME  TONIGHT 
(Lopert)  Michel  Simon,  Madeleine 
Sononge.  92.  b7/17/48. 

ALL'S  WELL  (U.  S.-Independent) 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Disclna 
Int'l)  Jean-Louis  Barbault-Edwlge 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Faust- 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) . 
H.  Vidal-F.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer).  L.  Movin-T.  Roose.  100. 

b5/l/48 

DIE  FLEDERMAUS  (Germany- Art- 
kino)  M.  Harrell-J.  Heesters.  98. 
b3/30/48 

FANNY  (France-Slritsky)  Raimu-F. 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Siritsky) 
Non-pro.  cast.  90.  b3/.6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louls-Mllls 
Bros.  70.  b2/28/48 

(Continued  -on  Next  Page) 


MISCELLANEOUS 
FEATURES 

FIRST  OPERA  FILM  FESTIVAL 
(Italy-Classic).  T.  Gobbi-P.  Mal- 
carini.  95.  b5/29/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

IDIOT,  THE  (France-European 
Copyrights)  G.  Phillippe-E.  Feuil- 
lere.  92.  b2/14/48 


ILLEGALS, 
Burstyn) 
witch.  75. 


THE  (U.  S.-Mayer- 
T.  Torres-Y,  Mikalo- 
b7/10/48 


JANS  MONSON  IN  AMERICA 
(Sweden-Scandia).  E.  Persson-S. 
Olin.  103.  b4/17/48 

raiNNY  L  A  M  O  U  R  (France-Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Conti- 
nental) A.  Valli-B.  Gigli.  83. 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l) . 
Raimu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritzky-Int'l) .  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAISAN  (Italy-Mayer-Bur.)  C. 
Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (Franc  e-Distin- 
gulshed)  O.  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-GUbert  GU.  90.  b6/12/48. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P 
Barbara.  95.  b2/14/48 

SHOWTIME  (England  -  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

STORY  OF  LIFE,  THE  (U.  S.-Cru- 
sades)  J.  Crehan-W.  McKay.  67. 
b7/10/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l)  .  P.  Blanchard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter'l)  J.  Henri-Duval.  80.  b3/13/48 


BRITISH 
PRODUCT 

(U.  S.  Distribution  Not  Set) 

AGAINST  THE  WIND  (Rank).  R. 
Beatty-S.  Signoret.  96.  b3/13/48 

BEWARE  OF  PITY  (Rank).  L. 
Palmer-A.  Lieven.  105.  bll/1/47 

BRIGHTON  ROCK  (Pathe).  R.  At- 
tenborough-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (Rank).  G.  Gynt-D. 
Price.  94.  b3/6/48 

GHOSTS  OF  BERKELEY  SQUARE, 
THE  (Pathe).  R.  Morley-F.  Ayl- 
mer.  90.  bll/1/47 

HOLIDAY  CAMP  (Rank).  F.  Rob- 
son-D.  Price.  97.  b8/16/47 

LOVES  OF  JOANNA  GODDEN, 
THE  (Rank).  G.  Withers-J.  Ma- 
callum.  85.  b6/21/47 

MARK  OF  CAIN,  THE  (Rank).  E. 
Portman-S.  Gray.  88.  bl/17/48 

MASTER  OF  BANKDAM  (Rank). 
A.  Crawford-D.  Price.  105.  b9/6/47 

MRS.  FITZHERBERT  (Pathe).  P. 
Graves-J.  Howard.  99.  b2/14/48 

VICE  VERSA  (Rank).  R.  Livesey- 
K.  Walsh.  111.  b3/6/48 

WHEN     THE     BOUGH  BREAKS 
(Rank).  P.  Roc-R.  John.  81. 
bl2/27/47 

WOMAN  IN  THE  HALL  (Rank). 
U.  Jeans-J.  Simmons.  90.  bll/15/47 


RE-ISSUES  (Nationally  Released) 


Time 
Mins. 


ASTOR  PICTURES 

Aces  Wild   Harry  Carey    63. 

Ghost  Town   Harry  Carey   59. 

Li'l  Abner   M.  O'Driscoll-R.  Owen   70. 

Jimmy  Steps  Out  J.  Stewart-P.  Goddard   89. 

Pecos  Kid   Fred  Kohler,  Jr   59. 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack   55. 

Wagon  TraU   Harry  Carey    58. 

Wild  Mustang   Harry  Carey   64. 

EAGLE  LION 

848  Seven  Sinners   M.  Dietrich-J.  Wayne  86. 

849  Sutter's  Gold   Edward  Arnold   


Rel. 
Date 


Orig 

Rel. 

Date 


 93. 

FAVORITE  FILM  CORP. 

Burlesque  on  Carmen  Charlie  Chaplin    55. 

It  Happened  Tomorrow  D.  Powell-L.  Darnell   87, 

Kelly  the  Second  P.  Kelly-M.  Rosenbloom   71. 

Matinee  Scandal   B.  Aheme-C.  Bennett   84. 

Merrily  We  Live  I.  Lupino-F.  Lederer   90. 

Our  Relations   Laurel  &  Hardy   70. 

Topper   C.  Grant-C.  Bennett   96. 

Two  Mugs  Fram  Brooklyn  W.  Bendix-G.  Bradley   73. 

FILM  CLASSICS 

Border  Wolves   Bob  Baker    56. 

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown   60. 

Challenge,  The   J.  Gardner-M.  Clare   78. 

Courage  of  the  West  Bob  Baker    58. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  ..Ken  Maynard    63. 

Jungle  Woman   E.  Anchors-J.  C.  Naish  

Last  Stand   Bob  Baker    57. 

Lone  Star  Trail  J.  M.  Brown-Ritter   58. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

Smoking  Guns   Ken  Maynard    63. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  Karloff-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 

METRO-GOLDWYN-MAYER 

3000  Gone  With  The  Wind  'T  V.  Leigh-C.  Gable  222... Feb.  '48 

823  Tarzan's  New  Adventure  J.  WeismuUer-M.  u  auilivan   70...  Apr.  '48 

822  Tarzan's  Secret  Treasure  J.  WeismuUer-M.  O'Sulllvan   81... Apr.  '48 

MONOGRAM 

47H  Sign  of  the  Wolf. 

PARAMOUNT 

R7-3508  Crusades. 


.4/30/48   1937 

. 1/1/48   1936 

.2/20/48   1940 

.3/25/48   1941 

.4/25/48   1935 

.6/1/48   1937 

.5/30/48   1935 

.2/1/48   1935 


.3/27/48   1936 

.3/27/48   1936 


.Feb.  '48   

.Jan.  '48   1944 

.Jan.  '48   1936 

.Jan.  '48   1936 

.Jan.  '48   1938 

.Jan.  '48   1936 

.Jan.  '48   1937 

Jan.  '48   1943 


.8/15/48   1938 

.3/15/48   1941 

.5/20/48   1939 

.3/15/48   1937 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   1942 

.7/20/48   1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.3/25/48   1944 

.9/15/48   1938 

.2/15/48   1943 

.7/1/48   1935 

.8/15/48   1940 

.4/15/48   

.2/15/48   1934 

.3/1/48   1941 

.7/1/48   1939 

.7/15/48   1934 


.1939 
.1942 
.1941 


.M.  Whalen-G.  Bradley. 


69... 5/2/48   1941 


The   L.  Young-H.  Wilcoxon. 


126. .  .June  '48 


.1935 


REALART  PICTURES 

5013  Argentine  Nights  Ritz  Bros. -Andrew  Sisters   73. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta   60. 

1250  Corvette  K-225   R.  Scott -B.  Fitzgerald   98. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson  61. 


1212  Ghost  of  Frankenstein   L.  Chaney-E.  Ankers... 

6046  Hellzapoppin   Olsen-Johnson   

917  Little  Tough  Guy  Little  Tough  Guys  

929  Little  Tough  Guys  in  Society   Little  Tough  Guys  

796  Magnificent  Brute   J.  McLaglen-B.  Barnes. 

1344  Mummy's  Ghost   '.  L.  Chaney-R.  Ames  

1246  Mummy's  Tomb   D. 

361  Sea  Spoilers   J. 

1266  Sin  Town  C. 

1295  Son  of  Dracula  L. 

924  Storm,  The   C. 

871  Wings  Over  Honolulu  ...R. 


Foran-L.  Chaney  

Wayne-N.  Grey  

Bennett-B.  Crawford   74 

Chaney-L.  Allbrltton   80 

Bickford-P.  Foster   78 

Milland-W.  Barrie   78 


.Mar. 
.Apr. 
.May 
.Apr. 
.Jan. 
.Mar. 
.Mar. 
.Mar. 
.Apr. 
.Feb. 
.Feb. 
.Apr. 
.Jan. 
.Jan. 
.Feb. 
.May 


'48 
'48 
'48 
'48 
•48 
'48 
'48 
'48 
'48 
•48 
'48 
•48 
'48 
'48 
'48 
'48 


.1940 
.1942 
.1943 
.1941 
.1942 
.1941 
.1938 
.1938 
.1936 
.1944 
.1942 
.1936 
.1942 
.1943 
.1938 
.1937 


RKO  RADIO 

892  Bambi  'T  Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert   (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede   (W)  G.  O'Brien-M.  Reynolds.. 

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  

SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC14  In  Old  Mexico  (W)  W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  S. 

HC13  Pride  of  the  West  (W)  W. 

HC19  Range  War   W 

HC18  Renegade  Trail  (W)  W, 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W, 

HC17  Silver  on  the  Sage  (W)  W, 

S-6  That's  My  Boy  J. 


70. 

60. 


60. 


60. 


.1942 
.1938 
.1932 
.1933 
.1938 
.1938 
.1939 
.1939 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts  72. 

Boyd-G.  Hayes   70. 

Menjou-D.  Costello   89. 

  79. 


Boyd-R.  Hayden  

Temple-W.  Gargan  

Boyd-G.  Hayes   58. 

Boyd-R.  Hayden  69. 

Boyd-G.  Hayes  60. 

Stanwyck-R.  Young  71. 

Boyd-R.  Hayden  70. 

Boyd-G.  Hayes  71. 

Durante-R.  Tauber  81. 

20TH  CENTURY-FOX 

830  Belle  Starr   R.  Scott-G.  Tierney   87 

831  Frontier  Marshal   R.  Scott-N.  Kelly   71' 

832  Rose  of  Washington  Square  T.  Power- A.  Faye  86. 

833  Slave  Ship  W.  Baxter- W.  Beery   92. 

WARNER  BROS. 

718  Adventures  of  Robin  Hood  E.  Flynn-O.  DeHavilland   102. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts   71. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien   78. 

72?  Valley  of  the  Giants  W.  Morris-C.  Trevor   79. 


.6/10/48   1938 

. 5/28/48   1938 

.2/7/48   1938 

.5/21/48   1939 

.6/3/48   1939 

.6/17/48   1942 

.1/3/48   1938 

.5/7/48   1939 

. 4/10/48   1939 

.5/21/48   

•  7/2/48   1940 

.3/6/48   1939 

.5/28/48   1932 

.June  '48   1941 

•  June  '48   1939 

•  July  '48   1939 

.July  '48   1937 

.3/13/48   1938 

.7/17/48   1940 

.7/17/48   1936 

.5/8/48   1938 

.5/8/48   1940 


1947 


48  SHORT  SUBJECT  BOOKING  G 


UIDE 


Rel.  No.    Title  Rel.  Date  Data 

ASTOR  PICTURES 

Jimmy  Fidler's  Personality 

Parade  (20)   12/20   

Boss  Comes  to  Dinner  (10)  4/1   

Makers  of  Destiny  #1(171/2)  5/1  6/b 

COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE 

9541  A  Voice  Is  Born  (2O1/2) .  .  1/15   


12/20 
12/20 
6/5 
6/19 

6/5 
6/5 


THREE  STOOGES  COMEDIES 

9401  Brideless  Groom  (I6/2)  ■  •  •  9A1  • 

9402  Sino  a  Song  of  Six 

Pants  (17)   10/30 

9403  All  GulTimed  Up  (18)  12/11 

9404  Shivering  Sherlocks  (17) ...  1/S 

9405  Pardon  My  Clutch  (15)...  2/26 

9406  Squareheads  of  the  Round 

Table  (18)    3/4 

9407  Fiddlers  Three   (17)  5/6 

940S  The  Hot  Scots  (17)  7/8 


ASSORTED  &  ALL-STAR  COMEDIES 

9431  Rolling  Down  to 

Reno  (161/2)    5/4 

9432  Hectic  Honeymoon  (17)...  9/18 

9421  Wedding  Belle  (17)  10/9 

9422  Should  Husbands 

Marry?  (17)   11/13 

9423  Silly  Billy  (18)   1/29 

9424  Two  Nuts  in  a  Rut  (IS) .  . .  2/19 

9425  Tall,  Dark  and 

Gruesome  (16)    4/15 

9426  Crabbin'  in  the  Cabin  (18) .  5/13 

9427  Pardon  My  Lamb  Chop  (    ) .  6/10 

9433  Wife  to  Spare  (16)  11/20 

9434  Wedlock  Deadlock  (16)  12/18 

9435  Radio  Romeo  (I71/2)  12/25 

9436  Man  or  Mouse  (18)   1/15 

9437  Eight  Ball  Andy  (I71/2) .  . .  3/11 

9438  Jitter  Bughouse   (17)   4/29 

9439  The  Sheepish  Wolf  (I71/2) .  .  5/27 

9440  Flat  Feat   (I71/2)   6/24 


1/17 
12/20 

6/iy 

6/12 

6/5 
6/19 
7/10 
12/20 
2/14 

'6/i9 
6/19 
6/12 

6/iy 


COLOR  RHAPSODIES 

9501  Swiss  Tease    (6)   9/11 

9502  Boston  Beany  (6)  12/4 

9503  Flora  (7)    3/lS 

COLOR  PHANTASIES 

9701  Kitty  Caddy  (6)  11/6 

9702  Topsy  Turkey   (61/2)   2/5 

9703  Short  Snorts  on 

Sports  (6I/2)    6/3 


12/20 
6/19 


12/20 


7/10 


COLOR  FAVORITES  (Re-Issues) 

9601  Dreams  on   Ice   (61/2)  10/30 

9602  Novelty  Shop   (6I/2)  11/20  . 

9603  Or.   Bluebird    (8)  12/18  . 

9604  In  My  Gondola  (T/z)   1/22  . 

9605  Animal  Cracker  Crcus   (7)  2/19 

9606  Bon  Bon  Parade   (8I/2) ...  4/8 

9607  House  That  Jack  Built  (7) .  5/6 

9608  The  Untrained  Seal  (71/2).  7/15 


9951 
9952 

9953 

9954 

9955 

9956 

9957 
9958 


9851 
9852 
9853 

9854 
9855 
9856 

9857 
9858 

9859 
9860 


9801 
9802 
9803 
9804 
9805 

9806 
9807 

9808 
9809 


THRILLS  OF 

Boyd  Raeburn  &  Orch. 
Claude  Thornhill  & 

Orch.  (11)   

Lecuona  Cuban 

Boys  (IOI/2)  .  . . 
Skitch  Henderson 

Orch.  (10)   

Charlie  Barnet  & 

Orch.  (IOI/2)  •■• 
Ted  Weems  & 

Orchestra  (10/2) 
Gene  Krupa  Orch.  ( 
Tony  Pastor  Orch.  ( 


MUSIC 

(11)  9/18 


.10/30 
.11/13 
.12/11 
.  1/15 


. ...  3/25 
). ..  6/10 
)...  7/22 


SCREEN  SNAPSHOTS 

Hollywood  Cowboys  (91/2).  9/4 
Laguna,  U.  S.  A.  (91/2).. 10/9 
Out  of  This  World 

Series  (9)   11/27 

Off  the  Air  (10)  12/18 

Hawaii  in  Hollywood  (10).  1/22 
Photoplay's  Gold  Medal 

Awards   OYz)    3/18 

Smiles  and  Styles  (10)   4/1 

Hollywood  Honors 

Hersholt  (8)    5/6 

Hollywood   Party    (9)   6/10 

Hollywood  Friars  Honor 

George  Jessel   (    )   7/8 

WORLD  OF  SPORTS 

Cinderella    Cagers    (9/2) .  .  9/25 

Ski   Demons   (9)  10/23 

Bowling  Kings   (10)  11/13 

Navy  Crew  Champions  (10). 12/25 
Rodeo  Thr  lls  and 

Spills   (91/2)    1/29 

Net  Marvels   (9)   3/11 

Champions  in  the 

Making   {8I/2)    5/23 

No  Holds  Barred  (    )  6/17 

Aqua  Zanies   (    )   7/15 


12/20 

2/14 

6/5 

6/5 
7/10 


12/20 

12/20 
12/20' 

6/5 


6/5 

6/12 
7/10 


12/20 
12/20 
2/14 

6/5 
6/19 

6/19 
7/10 


FILM  NOVELTIES 

9901  Aren't  We  All?  (IO1/2) ..  .11/27 

COMMUNITY  SINGS 

9651  No.  1— Linda    (10)    9/4 

9652  No.  2— April  Showers  (9). 10/2 
%53  No.  3 — Peg  0'  My 

Heart    (9)   11/6 


12/20 


Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are :  distributor's  release  number ; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Show]S[en's  Trade  Review, in  which  data  concerning  the  subject  appeared. 


Rel.  No.  Title 


Rel.  Date  Data 


9654  No.  4— When  You  Were 

Sweet  16   (9>/z)  12/4 

9655  Feudin'  and 

A-Fightin'    (IO1/2)    ....  1/8 

9656  Civilization   (    )    2/12 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  O'/z) .  .  4/29 

9658  Manana  (9)    6/3 

SERIALS  (15  Chapters) 

9120  The  Sea   Hound   9/4 

9140  Brick    Bradford   12/18 

9160  Tex  Granger    4/1 

9180  Superman    7/15 


12/20 

6/19 
6/5 

6/5 
6/19 


1/17 


METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS 

W-931  Slap  Happy  Lion  (7)   9/20 

W-932  The  Invisible  Mouse   (7)..  9/27 

W-933  King  Size  Canary  (    )  12/6 

W-934  The  Bear  and  the  Bean  (7) .  1/31 
W-935  What  Price  Fleadom?  (6).  3/20 
W-936  Make  Mine  Freedom   (10).  4/24 

W-937  Kitty  Foiled  (8)   5/1 

W-938  Little  'Tinker  (8)   5/15 

W-939  The  Bear  and  the  Hare  (7) .  6/26 


11/22 
2/14 
4/3 

'6/i2 
6/12 
7/24 
7/24 


TRAVELTALKS 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)          5/8  7/24 


THE  PASSING  PARADE 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20  3/6 

K-972  It  Can't  Be  Done  (10) .  . .  1/10  4/3 

K-973  Goodbye  Miss  Turlock  (10).  1/24  4/3 

K-974  My   Old   Town    (9)               2/7  4/3 

K-975  Souvenirs  of  Death   (10)  .  .  6/19  7/24 

GOLD  MEDAL  CARTOONS  (Reissues) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way  (8)   2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (8) .  6/12   


11/22 
11/22 


4/3 
5/1 
'6/12 


PETE  SMITH  SPECIALTIES 

S-951  Football  Thrills  No.  10  (8) .  9/6 

S-952  Surfboard    Rhythm    (8)  10/18 

S-953  What  D'Ya  Know?  (9)  11/18 

S-954  Have  You  Ever 

Wondered?  (9)   

S-955  Bowling  Tricks   (10)   1/10 

S-956  I  Love  My  Mother-in-Law 

But   (8)    2/7 

S-957  Now  You  See  It  (Tech.)  (9)  3/30 
S-958  You  Can't  Win  (9)   5/29 

MUSICAL  MERRY-GO-ROUND 

M-9S1  Freddy  Martin,  Keenan 

Wynn  (10)    2/14  6/5 

M -982  Tex   Beneke    (10)   2/13  6/5 

M-983  Ray  Nobel,  Buddy 

Clark  (11)    6/26  7/24 

TWO  REEL  SPECIALS 

A-901  Drunk    Driving    (21)   3/27   

A-902  Going  to  Blazes  (21)   4/24  6/12 


PARAMOUNT 

PACEMAKERS 

K7-1  It  Could  Happen  to 

You   (11)   10/3 

K7-2  Babies,  They're 

Wonderful   (11)   11/14 

K7-3  Bundle  From  Brazil  (11) ...  1/2 

K7-4  Musical   M  racle   (11)   3/12 

K7-5  A  Model  Is  Born  (7)   5/28 

K7-6  Neighbor  to  the  North  (13) .  .  7/22 


POPULAR  SCIENCE 

J7-1  Radar  Fisherman  (10)  10/17 

J7-2  Desert   Destroyers    (11)  12/16. 

J7-3  Streamlined    Luxury    (10)...  2/20 

J7-4  Fog  Fighters   (10)   4/2 

J7-5  The  Big  Eye  (10)   5/21 

SPORTLIGHTS 

R7-1  Riding  the  Waves  (10)  10/3 

R7-2  Running  the  Hounds  (11)... 10/31 
R7-3  Five  Fathoms  of  Fun  (10).. 11/28 
R7-4  Stop,  Look  and  Guess 

'Em  (10)   12/5 

R7-5  All  American  Swing 

Stars  (10)    1/16 

R7-6  Double  Barrelled  Sport  (10) .  2/20 

R7-7  Big  Game  Angling  (10)   3/26 

R7-g  Riding  Habits  (10)   4/30 

R7-9  Big  League  Glory  (10)   6/11 


11/22 
1/17 

'6/26 
7/24 


11/22 
12/20 
3/6 
6/5 
6/12 


11/22 
11/22 
1/17 

1/17 

4/3 
4/3 
6/5 
6/5 
7/10 


Rel.  No.  Title 


Rel.  Date  Data 


UNUSUAL  OCCUPATIONS 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe  Lasses    (11)  1/2  3/6 

L7-3  Modern  Pioneers  (11)             2/13  6/5 

L7-4  Nimrod  Artist  (10)                4/16  6/5 

L7-5  Feather  Finery   (10)              5/14  6/26 

SPEAKING  OF  ANIMALS 

Y7-1  Dog  Crazy   (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)... 11/14  11/22 

Y7-3  Monkey  Shines   (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)....  2/6  3/6 
Y7-5  'Tain't  So  and  'Tain't 

True  (10)                        4/16  6/5 

Y7-6  As  Headliners  (10)                6/18  7/3 

NOVELTOONS 
Technicolor 

P7-1  Santa's  Surprise  (9)  12/5  1/17 

P7-2  Cat  O'Nine  Ails  (8)                1/9  1/17 

P7-3  Flip  Flap   (8)                      2/23  6/5 

P7-4  We're  in  the  Honey  (8)  3/19  6/5 

P7-5  The  Bored  Cuckoo  (8)             4/9  6/5 

P7-6  There's  Good  Boo's 

Tonite  (9)                       4/23  6/5 

P7-7  Land  of  the  Lost  (7)              5/7  6/12 

P7-8  Butterscotch  and  Soda  (7)..  6/4  6/26 

LITTLE  LULU 

D6-6  Dog  Show-Off  (7)                 1/30  5/1 

POPEYE 

E7-1  All's  Fair  at  the  Fair  (8).. 12/19  12/20 

E7-2  Olive  Oyl  for  Pres  dent  (7)..  1/30  1/17 

E7-3  Wigwam  Whoopee  (8)             2/27  6/5 

E7-4  Pre-Hysterical   Man  (9)          3/26  6/5 

E7-5  Popeye  Meets  Hercules  (7).  6/18   

SCREEN  SONG 

X7-1  The  Circus  Comes  to 

Clown   (7)   :i2/26  1/17 

X7-2  Base  Brawl  (7)                    1/23  4/3 

X7-3  Little  Brown  Jug  (8)             2/20  4/3 

X7-4  The  Golden  State  (8)             3/12  6/5 

J7-5  Winter  Draws  On  (7)            3/19  6/5 

J7-6  Sing  or  Swim   (7)                 6/4  6/26 

MUSICAL  PARADES 

FF7-1  Samba-Mania   (18)                2/27  4/3 

FF7-2  Footlight  Rhythm  (19)          4/9  6/5 

FF7-3  Gypsy  Holiday   (19)             6/25  7/3 


RKO  RADIO 

FLICKER  FLASHBACKS 

84201  No.  1  (10)   10/24 

84202  No.  2  (9)   12/5 

84203  No.  3  (9)    1/16 

84204  No.  4  (9)    2/27 

84205  No.  5  (8)    4/9 

84206  No.  6  (9)    5/21 

84207  No.  7  (9)    7/2 


THIS  IS  AMERICA 

83101  Border  Without 

Bayonets  (16)   11/14 

83102  Switzerland  Today   (18)... 12/12 

83103  Children's  Village  (19)....  1/9 

83104  Operation  White 

Tower  (18)    2/6 

83105  Photo  Frenzy   (18)   3/5 

83106  Funny   Business   (18)   4/2 

83107  Democracy's  Diary  (20) .  . .  4/30 

83108  Cr  me   Lab    (17)   5/28 

83109  Letter  to  a  Rebel  (16)   6/25 

SPORTSCOPES 

84301  Ski   Holiday   (8)   9/19 

84302  Golf   Doctor    (8)  10/17 

84303  Quail   Pointers   (8)  11/14 

84304  Pin  Games   (8)  12/12 

84305  Racing  Day  (S)   1/9 

84306  Sports  Coverage   (8)   2/6 

84307  Teen  Age  Tars  (9)   3/5 

84308  Doggone  Clever  (8)   4/2 

84309  Big  Mouth  Bass  (8)   4/30 

84310  Muscles  and  the  Lady  (9).  5/28 

84311  Ladies  in  Wading    (8)   6/25 


12/20 
1/17 
4/3 
6/5 
6/5 
6/26 


12/20 
1/17 
3/6 

3/6 

5/1 

6/5 

6/19 

6/26 

7/3 


12/20 
1/17 

3/6 

3/6 

5/1 

6/19 

6/19 

6/26 


MUSICAL  JAMBOREES  (Revivals) 

84401  Enric  Madriguera  & 

Orch.  (8)    9/5   

84402  Tommy  Tucker  Time  (8)... 10/3   

84403  Johnny  Long  &  Orch.  (8)..  10/31   

84404  Duke  Elligton   (9)  11/28   

84405  Jerry  Wald    &Orch.  (9)... 12/26   

84406  Ray  McKinley  &  Orch.  (8).  1/23   

84407  Dick  Stabile  &  Orch.  (8) .  .  2/20   

LEON  ERHOL 

83701  Bet  Your  Life   (14)             1/16  4/3 

83702  Don't  Fool  Your  Wife  (18) .  3/5  6/5 

83703  Secretary  Trouble  (17)  4/9  6/5 


Rel.  No.    Title                         Rel.  Date  Data 

EDGAR  KENNEDY 

83401  Mind  Over  Mouse  (17)  11/21  1/17 

83402  Brother  Knows  Best  (17) .  .  1/2  4/3 

83403  No  More  Relatives  (18)...  2/6  5/1 

83404  How  to  Clean  House  (18)..  5/14  6/26 

83405  Dig  That  Gold  (17)   6/25   

RAY  WHITLEY  REVIVALS 

83501  Molly  Cures  a  Cowboy  (19).  9/5   

83502  Musical  Bandit  (16)  10/10   

83503  Corralling  a  School 

Marm   (14)   11/14   

83504  Prairie   Spooners   (13)  12/19   


SPECIAL 

83601  20  Years  of  Academy 

Awards  (19)    4/2 

83801  Basketball  Headliners  of 

1948  (18)    4/23 

842  Louis-Walcott  Fight 

Picture  (19)    6/26 


6/5 
6/lS 


WALT  DISNEY  CARTOONS 
Reissues 

84701  Hawaiian  Holiday  (8)  10/17 

84702  Clock  Cleaners   (8)  12/12 

84703  Little  Hiawatha   (9)   2/20 

84704  Alpine  Climbers   (10)  4/2  

84705  Woodland  Cafe  (7)   4/14  6/lS 

84706  Three  Little  P.gs  (  )  


2/14 


REPUBLIC 

SERIALS 

791  G-Mcn  Never  Forget 

(12  Chapters)    1/31  ... 

792  Dangers  of  the  Canadian 

Mounted    (12  Chapters).  4/24  ... 

793  Dick  Tracy  Returns  (15 

Chapters)    7/17    .  . . 

CARTOON 
Trucolor 

761  It's  A  Grand  Old  Nag  (8). 12/20  12/20 


20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 


8201 
8202 
8203 
8204 
8251 

8252 
8253 
8254 

8255 
8256 
S257 
8258 


Horizons  of  Tomorrow  (8) .  9/12  12/20 
The  3  R's  Go  Modem  (9).  .11/7 

Sky  Thrills  (9)   3/ 

Majesty  of  Yellowstone  (9).  7/ 
Holiday  in  South 

Africa  (8)    8/22 

Home  of  the  Danes  (S)  10/17 

Jungle  Closcups   (8)  12/12 

Copenhagen 

Pageantry  (T)    (8)   1/ 

Scenic  Sweden  (T)  (8)  . . .  6/ 
Riddle  of  Rhodesia  (T)  (S) .  7/ 

Bermuda  (T)   (8)   8/ 

Desert  Lights  (T)   (    ) .  . .  8/ 


5/1 

5/1 
6/19 


SPORTS  REVIEW 


8301 

Gridiron  Greatness  (9) .  . . 

.  S/1 

8302 

Olympic  Class  (10)  

.  2/ 

8303 

Everglades  Adventure  (9) 

8351 

Vacation  Magic  (8)  

,  9/26 

8352 

Aqua  Capers  (T)  (8) 

.  1/ 

5/1 

8353 

Playtime  in 

Scand'navia  (T)   (8) .  .  . 

.  4/ 

6/5 

8501 
8502 

8503 

8504 

8505 

8506 

8507 

8508 
8509 

8510 

8511 

8512 
8513 

8514 

8515 

8516 
8517 

8518 

8519 
8520 


TERRYTOONS 
Technicolor 

One  Note  Tony  (7)   2/ 

Talking  Magpies  in  Flying 

South    (7)    8/15 

Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29 

Talking  Magpies  in  Fishing 

by  the  Sea  (7)   9/19 

Mighty  Mouse  in  the  First 

Snow  (7)   10/10 

Talking  Magpies  in  the 

Super  Salesman  (7) .  .  .  .10/24 
Mighty  Mouse  in  a  Fight 

to  the  Finish  (7)  11/14 

The  Wolf's  Pardon  (7)  12/5 

Mighty  Mouse  in  Swiss 

Cheese  Family 

Robinson  (7)   12/19 

Talking  Magpies  in  Hitch 

Hikers  (7)   12/12 

Mighty  Mouse  in  Lazy 

Little  Beavers  (7)  12/26 

Felix  the  Fox  (7)   1/ 

The  Talking  Magpies  in 

Taming  the  Cat  (7)   1/ 

Mighty  Mouse  and  the 

Magician  (7)    3/ 

Gady  Goose  and  the 

Chipper  Chipmunk  (7) .  .  .  3/ 
Hounding  the  Hares  (7) .  . .  4/ 
Mighty  Mouse  in  the 

Feudin'  Hillbillies   (7) .  .  4/ 
Mystery  in  the 

Moonlight  (7)    5/ 

Seeing  Ghosts  (7)   6/ 

The  Talking  Magpies  in  a 

Sleepless   Night    (7)  6/ 


1/17 

1/17 

1/17 

1/17 
1/11 

5/1 

6/5 

6/5 
6/5 

6/5 

6/19 


6/19 

6/19 

6/19 
6/19 


El.  No.    Title  Rel.  Date 

S521  Mighty  Mouse  in  the 

Witch's  Cat    7/ 

8522  The  Talliing  Magpies  in 

Magpie  Madness  (7) . . . .  II 

8523  Mighty  Mouse  in  Love's 

Labor  Won   (7)   8/ 

TERRYTOONS 

Technicolor-Reissues 
>3531  The  Butcher  of  Seville  (7)..  5/ 
*8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/ 

DRIBBLE  PUSS  PARADE 

8901  Album  of  Animals  (S)  11/21 

8902  Dying  to  Live  (9)   5/ 

FEMININE  WORLD 

8601  Something  Old — Someth  rg 

New  (8)    2/ 

8602  Fashioned  for  Action  (S)..  4/ 

MARCH  OF  TIME 

1  Is  Everybody 

Listening?  (19)    9/5 

2  T-Men  in  Action  (18)  10/3 

3  End  of  an  Empire  (18)  10/31 

4  Public  Relations  .  .  .  This 

Means  You!   11/28 

5  The  Presidential  Year  (    ).  12/26 

6  The  Cold  War  (    )   1/ 

7  Marriage  and  Divorce  (    ) .  2/20 

8  Crisis  in  Italy  (    )   3/ 

\     9  Life  w:th  Junior  (    )   4/ 

.    10  Battle  for  Greece  (17)   5/ 

11  The  Fight  Game  (19)   5/ 

!    12  The  Case  of  Mrs. 

Conrad  (IS)    7/ 

13  White-Collar  Girls   (lb)...  8,6 


Data  ,    Rel.  No.  Title 


Rel.  Date  Data 


6/19 


5/1 
65 


9/6 
10/4 
11/1 

12/20 
12/20 

"i/e" 


6/2o 


S  7 


UNITED  ARTISTS 

LANTZ  CARTUNES 

The  Bandmaster  (7)  12/  1/17 

The  Mad  Hatter  (7)             2/  /6/19 

Pixie  Picnic   (7)   6 '5 

Banquet  Busters  (7)   6/19 

Kiddie  Koncert  (7)   6/5 


UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS 

)  J3301  Alvino  Rey  and  Orch.  (15). 10/22  2/14 

3302  Drummer  Man    (15)  12/3  2/14 

3303  Carlos  Molina  &  His 

Orch.  (15,   12/13  2/14 

3304  Tex  Beneke  &  His 

Orch.  (15)                       3/3  6/19 

3305  Woody  Herman  &  His 

Orch.  (15)    3/31   

13306  Reg  Ingle  &  His  National 

Seven    (15)                      6/16  6/19 

3307  Tex  W  lliams  and  His  OrH. 

in  Western  Whoopee  (15)  6  23  7  31 


TECHNICOLOR  CARTUNES 
Reissues 

3321  Knock   Knock   (7)   3/ 

3322  Syncopated  Sioux  (7)   5/ 

3323  Woody  Woodpecker  (7)   7/ 

THE  ANSWER  MAN 

3391  Wind,  Curves  and  Trapped 

Doors   (10)   12/22 

3392  Hall  of  Fame  (10)   1/19 

3393  Men,  Women  & 

Motion   (10)    3/15 

3394  Flood  Water  (10)   4/26 

3395  Mighty  Timber   (10)   6/21 

3396  Rockets  of  the  Future  (10)  7/5 

VARIETY  VIEWS 


2/14 


6/19 
7/31 
7/31 


3341  Tropical  Harmony  (9) 

9/29 

11/22 

3342  Chimp  Aviator   (9)  , 

11/17 

11/22 

3343  Brooklyn  Makes 

Capital  (27)   

2/9 

6/19 

3344  Whatta  Built  (10) 

.  6/7 

6/19 

3345  Copa  Carnival  (9)  

.  6/28 

7/31 

SING  AND  BE  HAPPY  SERIES 

3381  Spotlight  Serenade  (10) .  . .  3/29   

3382  Singing  the  Blues  (10)...  5/  7/31 
33S3  River  Melodies  (8)   7/5  7/31 


MUSICAL  WESTERNS 


6/19 


3351  Hidden  Valley  Days  (27)..  2/5 

3352  Powder  River  Gunfire  (24) .  2/26 
.'■353  Echo   Ranch   (25)                4/1  6/19 

SPECIALS 

•201  Snow  Capers  (19)                2/18  6/19 


WARNER  BROS. 

TECHNICOLOR  SPECIALS 

4001  Celebration  Days   (20)   1/31 


2/14 


7/24 


4002  Soap  Box  Derby  (20)  10/18 

4003  Teddy,  the  Roughrider  (20) .  2/21 

4004  King  of  the  Carnival  (20).  4/3 

4005  Calgary  Stampede  (20)   5/29 

4006  A  Day  at  the  Fair  (20) ...  7/3 

4007  The  Man  From  New 

Orleans   (19)    9/4 

4008  My  Own  United  States  (19).10'16 


MEMORIES  FROM  MELODY  LANE 

4201  A  Song  of  the  West  (10) .  .  9/27   

4202  An  Old  Time  Song   (10).. 12/27   

4203  A  Song  About  the 

Moonlight   (10)    1/24  3/6 

1204  Grandfather's  Favor  tes  .  . .  3/13  6/5 
a205  A  Stephen  Foster 

Song  (10)    5/8  6/19 

.1206  A  Song  From  the 

Movies   (10)    7/17   


ReL  No.  Title 


Rel.  Date  Data 


4301 
4302 
4303 
4304 
4305 
4306 
4307 
4308 
4309 
4310 
4311 
4312 
4313 


4401 
4402 
4403 
4404 
4405 
4406 
5401 


4501 

4502 
4503 
4504 
4505 
4506 
4507 
4508 
4509 
4510 
4511 
4512 
4513 


4601 

4602 
4603 

4604 

4605 

4606 

4607 

4608 


BLUE  RIBBON  HIT  PARADE 
(Revivals) 
Technicolor 

Dangerous  Dan  McFoo  (7). 12/20 


Hobo  Gadget  Band  (7) .  . 
Little  Pancho  Vanilla  (7). 


1/17 
3/20 


Don't  Look  Now  (7)   4/10 

Curious  Puppy   (7)   4/24 

Circus  Today  (7)   5/22 

Little  Blabber  Mouse  (7)..  6/12 

The  Squawkin'  Hawk  (7) .  .  7/10 

A  Tale  of  Two  Kitties  (7).  7/31 

Pigs  in  a  Polka  (7)   8/14 

Greetings  Bait  (7)   8/28 

Hiss  and  Make  Up  (7)   9  IS 

Hollywood  Steps  0:;t  (7) .  .10  2 

JOE  McDOAKES  COMEDIES 

So  You  Want  to  Be  a 

Salesman  (10)    9/13 

So  You  Want  to  Hold  Your 

Wife    (10)   11/22 

So  You  Wa-t  flu 

Apartment  (10)    1/3 

So  You  Want  to  Be  a 

Gambler  (10)    2/4 

So  You  Want  to  Build  a 

House   (10)    5/15 

So  You  Want  to  Be  a 

Detective  (10)    6/26 

So  You  Want  to  Be  in 

Politics  (10)   10/23 

SPORTS  PARADE 
Technicolor 

Las  Vegas  Frontier 

Town  (10)   11/1 

Action  in  Sports  (10)  12/13 

A  Nat  on  on  Skis  (10) . . 


12/20 
3/6 


7/31 

Sun  Valley  Fun  (10)   2/14 

3/6 
3/20 
4  '17 
6/5 
5/1 


Trip  to  Sportland   (10) . 
Ride,  Ranchero,  Ride  (10) . 
Holiday  for  Sports  (10).. 

Built  for  Speed  (10)  

Fighting  Athletes  (10)  .... 

The  Race  Rider  (10)   6/19 

Playtime  in  Rio  (10)   8/14 

Sports  Down  Under  (10) .  .  9/18 
Gauchos  of  the 

Pampas  (10)   10/9 

MELODY  MASTERS  BANDS 

Freddy  Martin  &  His 

Orch.  (10)    9/13 

Swing  Styles  (10)  10/25 

Borrah  Minevitch  &  Har. 

Sch.    (10)   12/6 

Rubinoff  and  His 

Viorn  (10)    1/10 

Artie  Shaw  &  His 

Orch.  (10)    2/7 

Henry  Busse  &  His 

Orch.    (10)    5/15 

The  Saturday  Night  Swing 

Club  (10)    6/19 

Joe  Reichman  &  His 

Orch.  (10)    7/17 


6/5 
6/5 
6/19 

'6/19 
7/24 


Rel.  No.    Title                       Rel.  Date  DaU 

MERRIE  MELODIES 
Cisecolor 

3711  Two  Gophers  From 

Texas  (7)                       1/17  2/14 

3714  What  Makes  Daffy  Duck  (7).  2/14   

3716  A  Hick,  a  Slick,  and  a 

Chick  (7)    3/13   

4702  Bone  Sweet  Bone  (7)            5/22  7/24 

4704  Up-Standing  Sitter  (7)  7/3   

4707  Dough  Ray  Me-Ow  (7)  8/14   

4709  Odor  of  the  Day  (7)  10/2   

4712  Daffy  Dilly  (7)  10/30   


MERRIE  MELODIES 
Technicolor 

3/27 
2/28 
3/6 
4/3 
4/17 
5/1 
7/10 
6/26 


3712  Back  Alley  Oproar  (7) .  . . 

3713  What's  Brewing,  Bruin?  (7) 
3715  Daffy  Duck  Slept  Here  (7). 

3717  I  Taw  a  Putty  Tat  (7) . . . 

3718  Hop,  Look  and  L  sten  (7) . 
4701  Nothing  But  the  Tooth  (7) 

4703  The  Shell-Shocked  Egg  (7) 

4704  The  Rattled  Rooster  (7) . . 
4706  You  Were  Never 

Duckier  (7)   

4708  The  Pest  That  Came  to 
Dinner  (7)   

4710  The   Foghorn   Leghorn  (7) 

4711  A  Lad  in  His  Lamp  (7) .  . 


8/7 

9/11 
10/9 
10/23 


6/19 
6  19 


L.  T.  BUGS  BUNNY  SPECIAL 
Technicolor 

3721  Gorilla  My  Dreams  (7)...  1/3  2/14 

3722  A  Feather  in  His  Hare  (7) .  2/7   

3723  Rabbit  Punch  (7)                4/10  6/19 

3724  Buccaneer  Bunny    (7)   5/8   

3725  Bugs  Bunny  Rides 

Again  (7)                          6/12  7/24 

3726  Haredevil  Hare  (7)   7/24   

M  M.  BUGS  BUNNY  SPECIAL 

4719  Hot  Cross  Bunny  (7)   8/21   

4720  Hare  Splitter    (7)   9/25   

ADVENTURE  SPECIALS 
Technicolor 

4801  Land  of  Romance  (10)   9/6 

4802  Beautiful   Bali    (10)  11/15 

4803  Dad  Minds  the  Baby  (10).  12/20 

4804  What's  Hatchin'?  (10)   2/28 

4805  Rhythm  of  a  Big  City  (10) .  3/27 

4806  Living  With  Lions  (10)...  6/5 
5S01  Mysterious  Ceylon   (10) . . .  9/25 

FEATURETTES 

5101  Football  Magic  (20)   9/11 

SPORTS  NEWS  REVIEWS 

5601  Roaring  Wheels    (10)  10/2 

BLUE  RIBBON  CARTOON 

5301  An  Itch  in  Time  (7)  10/30 


12/20 


6/5 
7/24 


Regional  News 

(Continued  from  Page  27) 

Latest  count  on  television  sets  in  use  here  is 
28,739,  according  to  WBKB. 

Chicago  operators'  union  has  signed  a  5-year 
pact  with  theatres,  giving  the  operators  a  10 
per  cent  increase  and  two  weeks'  vacation  with 
pay  effective  Sept.  1.  Wage  increase  goes  into 
union  disability  fund. 

Burglars  carried  off  a  400  pound  safe  from  the 
Elmo  Theatre,  Chicago,  with  a  full  day's  receipts 
locked  inside. 

Jack  Kirsch  will  serve  as  this  year's  chair- 
man of  the  theatre  and  entertainment  division  of 
the  Community  Fund  drive.  A.  J.  Shumow, 
Warner  branch  manager,  will  assist  as  co- 
chairman  of  the  drive  which  has  a  goal  of 
$8,679,000. 

New  Drive-ins  are  opening  in  this  territory 
on  an  almost  weekly  basis.  Fink  Gandel  Cir- 
cuit has  opened  their  second,  located  at  North 
Avenue  and  River  Road.  A  few  weeks  ago, 
the  Barger  circuit  opened  the  Twin  Drive-In, 
out  Cicero  way,  which  they  claim  is  the  largest 
in  the  country — has  twin  screens  for  simultane- 
ous showing  to  two^  oudiences.  Essaness  Circuit 
is  rushing  things  to  open  its  1,200-car  Drive-In 
on  the  Southside  early  next  month. 

U.\  exchange  reports  ".'Krch  of  Triumnh" 
has  been  sold  on  bids  to  B  &  K  for  the  Marbro, 
Tivoli  and  Upton,  to  be  followed  by  subsequent 
runs  of  the  chain.  20th  Century-Fox  scored  a 
beat  by  spotting  "Street  With  No  Name"  into 
the  new  North  Avenue  Drive-In  for  its  opening 


and  at  the  same  time  placing  the  picture  with 
the  F.B.I,  angle  in  the  Twin  Drive-In,  and  the 
Waukegan  Drive-In,  among  the  leading  out- 
door theatres  in  the  territory. 

Roy  Miller's  Colony  theatre,  McHenry,  111., 
is  reported  to  have  received  improved  clearance 
in  a  case  settled  out  of  court. 

Irving  Stacil  has  joined  National  Screen, 
succeeding  the  late  Roy  Alexander. 

Twentieth  Century-Fox  Franch  Manager  Tom 
Gilliam  and  his  wife  plan  a  vacation  on  the 
West  Coast  this  month. 

DES  MOINES 

With  offices  here,  the  Iowa  state  safety  de- 
partment has  entered  the  visual  education  field 
in  an  effort  to  cut  down  the  highway  death 
toll  and  has  made  up  40  points  each  of  a 
series  of  six  one-minute  films  which  have  been 
offered  to  nearly  250  theaters  in  the  state.  Bar- 
bara Rogers,  secretary  to  Art  Stolte,  Tri- 
States  district  manager,  will  be  married  on 
Aug.  29  to  Norman  Anthomi. 

The  Iowa  at  Winterset  has  been  sold  by  the 
Kerr  chain  to  D.  C.  Kennedy,  who  resigned 
as  MGM  exchange  manager.  The  Star,  Mason 
City,  has  closed  during  August  for  remodeling. 
C.  W.  McMurphy's  theater  at  Diagonal,  la., 
has  resumed  operation  after  the  town  council 
rescinded  its  action  banning  Sunday  shows. 
John  P.  Broderick  has  leased  the  Royal,  Dun- 
lap,  la.,  from  Richard  Koester.  The  new 
Grand  operated  at  Eldora,  la.,  by  Leo  Wolcott, 
has  raised  adult  prices  5  cents.  John  V.  Dostal, 
manager  of  the  Orpheum,  Davenport,  la.,  for 
the  past  five  years,  has  been  appointed  city 


manager  of  the  Orpheum  and  Liberty  at  New 
Orleans. 

PITTSBURGH 

Joseph  Feldman,  Warner  theaters  assistant 
zone  manager,  and  Mrs.  Feldman  celebrated 
their  20th  wedding  anniversary  on  Aug.  10. 
The  local  Variety  Club  will  hold  a  testimonial 
dinner  honoring  Morris  Lefko,  promoted  from 
RKO  branch  manaiger  here  to  district  man- 
ager, at  the  William  Penn  Hotel,  Aug.  30.  John 
D.  Walsh,  manager  of  Shea's  Fulton,  returned 
from  attending  the  funeral  of  Dick  Kearney 
in  New  York  and  left  for  Zanesville,  Ohio, 
temporarily,  to  look  after  the  Shea  interests 
there.  Wallace  Battison,  theater  operator  and 
son  of  the  theater  broker,  Andrew  Battison, 
was  married  to  Miss  Mildred  Miles  of  Irwin, 
Pa.  Warren  Dana,  son  of  Pete  Dana,  district 
manager  for  Universal-International,  is  tempo- 
rarily handling  publicity  for  radio  station 
KQV.  Captain  Harold  Broudy,  son  of  the 
veteran  orchestra  leader  and  theater  manager 
Dave  Broudy,  and  his  family  returned  from 
three  years  of  overseas  duty  in  Germany. 


Can  Convert  Studio  Stage 
Into  550-Seat  Auditorium 

General  Service  Studios'  largest  stage  will  be 
made  easily  convertible  into  a  550-seat  audi- 
torium for  previews  and  other  special  events, 
according  to  architects'  plans  okayed  by  James 
Nasser  who,  with  his  brothers,  heads  the  lot. 
Project  is  part  of  expansion,  modernization  pro- 
gram being  directed  by  Theodore  Nasser. 


DRIVE-IN  THEATRE  EQUIPMENT 


The  Service  Paper  of  The  Motion  Picture  Industry 


ICTURES  REVIEWED: 
mthern  Yankee  26 
timer  Street  26 
iting  Back  27 
teny  27 
ill  27 
keJ  and  the  Stranger  26 
Spiritualist  27 
jo  Guys  From  Texas  26 
iety  Time  27 


IMPS. 

Launched  With  Listing 
of  Top  Showmen  Named 
In  First  Roll  Call 


kRLES    E.     CHICK'  LEWIS 
Editor  and  Publisher 


REGULAR  FEATURES: 


National  Newsreel 
Regional  Newsreel 
Hollywood  Newsreel 
Views  of  New  Shorts 


Selling  the  Picture 
Theatre  Management 
Shorts  Rooking  Guide 
Feature  Rooking  Guide 


Em.  ,  ,     ,  ,     .    .  , 

N.   v.,  luicki   tin:  act  ol   Majch  j,   18;y.   Publislieil  weekly  by  Sliowmens  Trade 

Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.,  U.S.A.  10  cents  a  copy,  $2  a  year. 


AUGUST?.  1948 

Vol.  49         Nu.  6 


THIS  IS  NOT 
NECESSARY 


EVERYBODY'S  TALKING 
ABOUT  THIS  LINE-UP! 


MAY 

SPENCER  TRACY 

KATHARINE  HEPBURN 

VAN  JOHNSON 

Angela  Lansbury 

Adolphe  Menjou,  Lewis  Stone 

in  FRANK  CAPRA's 

"STATE  OF  THE  UNION." 

*       ★  * 

"SUMMER  HOLIDAY" 
fTechn/co/orJ. 
MICKEY  ROONEY 
GLORIA  DeHAVEN 
Walter  Huston,  Frank  Morgan 
Butch  Jenkins,  Marilyn  Maxwell 
Agnes  Moorehead,  Selena  Royle. 
+       »  *■ 

CLARK  GABLE 

LANA  TURNER 

Anne  Baxter,  John  Hodiak 

in  "HOMECOMING" 

Ray  Collins,  Gladys  Cooper, 

Cameron  Mitchell. 

JUNE 


"BIG  CITY" 

Starring  Margaret  O'Brien 
Robert  Preston,  Danny  Thomas 
George  Murphy,  Karin  Booth 
Edward  Arnold,  Butch  Jenkins 
Betty  Garrett,  Lotte  Lehmann. 

JUDY  GARLAND,  GENE  KELLY  in 
"THE  PIRATE"  (Technicolor). 
Walter  Slezak,  Gladys  Cooper 
Reginald  Owen. 

*       *  * 

ESTHER  WILLIAMS,  PETER  LAWFORD 
RICARDO  MONTALBAN 
JIMMY  DURANTE,  CYD  CHARISSE 
XAVIER  CUGAT  in  "ON  AN  ISLAND 
WITH  YOU"  (Technicolor). 


JULY 

IRVING  BERLIN'S 
"EASTER  PARADE" 
(Technicolor).  Starring 
JUDY  GARLAND,  FRED  ASTAIRE 
PETER  LAWFORD,  ANN  MILLER. 
★       *  * 

"A  DATE  WITH  JUDY" 

(Technicolor). 

Starring  WALLACE  BEERY, 
JANE  POWELL,  ELIZABETH  TAYLOR 
CARMEN  MIRANDA,  XAVIER  CUGAT 
ROBERT  STACK. 

AUGUST 

GREER  GARSON 

WALTER  PIDGEON  in 

"JULIA  MISBEHAVES" 

PETER  LAWFORD,  ELIZABETH  TAYLOR 

CESAR  ROMERO,  Lucile  Watson 

Nigel  Bruce,  Mary  Boland 

Reginald  Owen. 

*       *  * 

MONTGOMERY  CLIFT 
ALINE  MacMAHON 
JARMILA  NOVOTNA 
in  "THE  SEARCH" 

A         ★  * 

RED  SKELTON,  BRIAN  DONLEVY 
in  "A  SOUTHERN  YANKEE" 
Arlene  Dahl,  George  Coulouris 
Lloyd  Gough,  John  Ireland 
Minor  Watson. 


to 


X  * 


SEPTEMBER 

"THE  THREE  MUSKETEERS" 
(Technicolor). 

LANA  TURNER,  GENE  KELLY 
JUNE  ALLYSON,  VAN  HEFLIN 
ANGELA  LANSBURY, 
Frank  Morgan,  Vincent  Price 
Keenan  Wynn,  John  Sutton 
Gig  Young. 

*      *  ★ 

"HILLS  OF  HOME"  (Technicolor). 
Co-starring  EDMUND  GWENN, 
DONALD  CRISl',  TOM  DRAKE, 
JANET  LEIGH  and  LASSIE. 


THE  TRADE  PRESS  IS  JUmP|||G  j 

Everybody's  got  that  Vitamin  M-G-M  enthusiasm!  Now  read 
what  Publisher  Jay  Emanuel  says  in  THE  EXHIBITOR: 

The  M-G-M  studio  has  hit  its  stride.  'Homecoming*  is  in  the  front  line 
of  the  boxoffice  leaders.  'State  of  the  Union'  brings  lustre  to  any 
marquee.  Another  which  is  accounting  for  itself  nicely  is  'On  an  Island 
With  You',  while  'Easter  Parade',  in  its  first  engagements,  is  living  up 
to  everything  promised  for  it.  Both  of  these  shows  place  the  accent  on 
entertainment  rather  than  messages,  which  seems  to  be  exactly  what 
the  paying  patrons  desire  these  days.  Leo  the  Lion  has  reason  to  be 
optimistic  about  the  future,  too.  'A  Date  With  Judy',  'Julia  Misbehaves', 
'The  Three  Musketeers',  and  'Hills  of  Home'  are  all  coming  up,  with 
the  preview  cards  said  to  be  very  complimentary.  It  appears  as  if  the 
company  is  now  in  for  a  succession  of  films  which  are  aimed  for  peak 
audience  entertainment.  This  is  a  healthy  sign.  When  a  leader  is  hitting 
things  right  on  the  ball,  it  is  encouraging  not  only  to  its  accounts  but 
it  also  makes  for  healthier  competition,  and  serves  as  an  impetus  to 
the  others.  With  the  boxoffices  needing  solid  merchandise  more  than 
ever,  this  is  encouraging.  J  J 


ll         COLOR  o\ 


COOLING  THOUGHT! 

Many  exhibitors  have  gone  out  of  their  way 
to  praise  tA-G-tA  for  releasing  "EASTER 
PARADE"  at  the  toughest  time  of  the  year! 
Thank  you,  gentlemen.  It's  an  old  M-G-M 
custom  to  give  our  customers  Big  Ones  when 
they  need  them  most.  "EASTER  PARADE" 
is  the  biggest  M-G-M  success  in  years l  ln 
cool  Technicolor ! 


N^^s^BS  Of 


WITH  ^'^^^y" 

The  Wolfman  •  Oracula  •  The  Monster 

PLAYED  BY  PLAYED  BY  PLAYED  BY 

LONCHANEY     BELA  LUGOSI    GLENN  STRANGE    LenoreAubert    Jane  Randolph 

Original  Screenplay  by  ROBERT  LEES  •  FREDERIC  I.  RINALDO  •  JOHN  GRANT  •  Directed  by  CHARLES  T.  BARTON  •  Produced  by  ROBERT  ARTHUR 


Blasting  every  previous  A&C  record 
with  powerhouse  grosses  topping 
even  "The  Killers/'  "The  Egg  and  V 
and  "Naked  City"! 

fiHff  OV£R  at  Loew's  Criterion,  New 
York!  HeLP  OVBR  in  Cincinnati . . . 
Syracuse . . .  Buffalo . . .  Oklahoma  City 
...Albany!  TCRRIFICm  San  Francisco! 
Booming  the  box-office  and  HOLP^ 
/Y^  in  five-theatre  day-and- 
date  run  in  Los  Angeles!  big  •  •  . 
BIG  •  • .  BIG  everywhere! 


THEY'VE  MADE 
THEIR  DATE  WITH 


SEATTLE  •  Paramount 
BOSTON  •  Memonaf 
OKLAHOMA  CITY  •  Home 
SYRACUSE  •  Paramount 
PORTLAND  •  Orpheum  & 


CINCINNATI  •  A/6ee 
CLEVELAND  •  Hippodrome 
DAYTON  •  Keith 
ATLANTIC  CITY  •  ApoUo 
SPOKANE •  fox 


Oriental 


BETTY 


DOUGLAS 


GRABLE  FAIRBANKS,  jr. 

Lady  in  Ermine 


OR  BY  TECHNICOLOR 


CESAR  ROMERO  •  WALTER  ABEL  •  REGINALD  GARDINER 

HARRY  DAVENPORT  •  VIRGINIA  CAMPBELL  •  WHIT  BISSELL 
Produced  and  Directed  by  ERNST  LUBITSCH 


CENTURY-FOX 


Screen  Pla>'  by  Samson  Raphaelson  •  Lyrics  and  Music 
by  Leo  Robin  and  Frederick  Hollander 
Dances  Staged  by  Hermes  Pan 


MAKE  YOUR  DATE  TODAY  FOR  THE  NATION-WIDE 
DAY-&-DATE  PREMIERE  AUGUST  Wh 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


.M.P.S.  Makes  Bow 


With  great  pride  and  a  deep  sense  of  gratitude  for 
the  enthusiastic  response  of  theatremen  to  our  new  idea, 
the  Institute  of  Motion  Picture  Showmanship,  STR  this 
week  pubhshes  the  First  Roll  Call  of  members.  On  this, 
and  subsequent  Rolls,  you  will  read  the  names  of  pro- 
gressive, up-and-coming  younger  and  old  hands  at 
managing  the  theatres.  They  are  the  type  of  showmen 
of  energy,  interest  in  progress  and  ambition  to  improve 
the  service  of  the  movie  theatre  to  the  public.  In  other 
words,  they  are  the  hope  of  the  present  and  future  pros- 
perity of  the  whole  industry.  For  it  takes  great  audi- 
ences to  make  great  pictures  and  audiences  are  very 
largely  made  up  of  people  the  individual  showman 
induces  to  attend  his  theatre. 

We  regret  that  necessity  urged  a  definite  time-limit 
for  arrival  of  membership  applications  for  inclusion  of 
names  in  the  First  Roll  Call.  But  there  will  be  more 
Roll  Calls  and  they  will  designate,  as  this  first  one  does, 
the  names  of  topflight  showmen  for  all  the  industry 
to  read. 

All  hail  to  the  members  of  I.M.P.S.  With  their  co- 
operation STR  will  carry  on  a  constructive,  instructive 
and  continuing  work  in  behalf  of  progressive  showman- 
ship at  the  theatres  which  are  the  life-blood  of  the 
motion  picture  industry.  All  theatremen  are  not  only 
welcome,  but  urged,  to  join. 

▲        ▲  ▲ 

Television  Straws 

The  subject  of  video  continues  to  be  a  hot  one  for 
everybody  but  particularly  for  the  exhibitors,  who  don't 
want  to  be  left  at  the  post  if,  as,  and  when  something 
definite  develops  to  bring  television  in  as  a  close  ally 
or  direct  competitor  to  movie  shows. 

We  don't  know  whether  the  incident  is  a  straw  in  the 
wind,  but  we  had  a  call  the  other  night  from  an  owner 
of  an  expensive  television  set  who  all  last  summer 
watched  ball  games  in  his  living  room  instead  of  at  the 
ball  parks,  and  he  requested  help  in  obtaining  tickets  for 
a  night  game.  We  asked  about  his  television  set.  His  an- 
swer was  that  he  missed  the  excitement  and  atmosphere 
of  the  ball  park  and  had  lost  interest  in  seeing  games  via 
video. 

Undoubtedly  there  will  be  many  outstanding  video 
attractions  just  as  there  are  on  radio.  Some  with  suffi- 
cient appeal  to  keep  people  at  home  in  preference  to 
going  out  to  the  movies. 

But  we  still  doubt  that  television  will  keep  everybody 
away  from  the  movies  regardless  of  what  the  attractions 
are  any  more  than  radio  shows  now  do.  In  which  event 


those  who  like  the  surroundings  and  the  movies  as 
presented  at  up-to-date  theatres,  together  with  the  com- 
fort that  goes  with  them,  will  probably  keep  right  on 
going  to  the  movies  as  fast  as  the  original  novelty  of  the 
television  wears  off. 

As  for  television  in  the  theatres  projected  on  to  the 
screen,  thus  far  we  can  only  see  it  as  an  added  attraction 
to  the  regular  show.  Whether  the  cost  of  installing  the 
necessary  equipment  will  be  worth  the  investment  will 
depend  on  the  development  of  a  supply  of  attractions 
for  presentation  in  the  theatres. 

Being  a  pioneer  is  all  well  and  good  but  you  have  to 
pay  heavy  for  that  dubious  distinction.  We  were  one 
of  those  guys  'way  back  in  the  early  days  of  sound  and 
it  cost  us  well  over  fifteen  thousand  dollars  per  theatre 
for  the — so-called — finest  sound  equipment  that  a  few 
years  later  could  be  bought  for  twenty-five  hundred 
bucks  or  close  to  it. 

So  when  theatre  television  equipment  hits  the  market 
you'll  each  have  to  decide  for  yourselves  whether  or  not 
the  investment  will  pay  off  before  the  same  equipment 
drops  in  price  with  mass  production. 

From  where  we  sit,  it  is  still  a  ways  off. 


Public  Rel  atlons 


Leo  Wolcott  discussed  theatre  public  relations  in  his 
organization's  latest  bulletin  and  one  part  struck  our 
good  eye  so  we  pass  it  along.  Said  Leo: 
"Keep  our  theatres  in  the  public  eye  all  the  time  .  .  . 

and  .  .  .  get  off  the  old  fanny  and  go  to  work  .  .  . 

back  to  showbusiness.  The  Lush  Days  are  over.  .  , 

You  know  somethin'?  Leo's  right.  Every  theatreman 
can  and  should  be  a  great  influence  in  his  community. 
This  he  can  do  by  being  civic  minded  and  active  in  all 
the  affairs  of  the  community  and,  as  Leo  put  it,  he 
should  bend  backwards  to  cooperate  with  all  local 
organizations  and  groups;  make  his  theatre  available 
for  meetings  and  other  purposes  outside  of  theatre 
operating  hours;  work  with  the  schools  and  churches, 
and  in  general,  make  the  theatre  the  center  of  all  com- 
munity interest  and  activity. 

This  is  particularly  important  in  the  small  towns  and 
communities  because  there  are  so  many  more  oppor- 
tunities of  being  active  in  local  affairs.  There  is  one  point 
you  can't  argue  with:  it  will  pay  off  at  the  box-office 
because  through  all  such  activity,  the  theatre  and  the 
exhibitor  are  constantly  in  the  limelight  locally  and  thus 
the  theatre  is  thought  of  as  the  hub  around  which  all 
good  things  revolve. 

—CHICK  LEWIS 


8 

WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Exhibition 

Television  was  set  to  beat  theatres  this 
week  as  the  National  Broadcasting  Com- 
pany in  assocation  with  Time  and  Lije  con- 
cluded a  deal  with  United  World  whereby 
the  latter  would  furnish  it  with  footage  flown 
from  London  on  the  Olympics  for  a  series 
of  five  l5-minute  telecasts  of  the  events.  Not 
only  will  the  matter  presumably  get  in  ahead 
of  theatres  by  way  of  the  video  sets  but  it  is 
being  made  up  from  the  same  footage  owned 
by  J.  Arthur  Rank  which  goes  into  the  news- 
reels. 

Warning  that  interest  in  what  the  candy 
counter  brought  in  was  good  enough  but 

showmen  still  had  to  remember  that  the  "play 
is  the  thing"  was  issued  in  San  Francisco  this 
week  by  Irving  M.  Levin,  division  director 
for  San  Francisco  Theatres,  Inc.  Yes,  they 
sell  candy  and  soft  drinks. 

Federal  taxes  on  admissions  for  May,  re- 
ported in  June  went  up  to  $31,639,479.10,  a 

rise  of  $3,809,496.29  over  the  same  month  in 
1947,  a  remarkable  fact  considering  the  re- 
markable statements  now  being  made  about 
business.  And  add  to  remarkable  facts:  On- 
tario is  letting  exhibitors  keep  two  and  a 
half  per  cent  of  their  tax  take  for  collection 
expenses;  Ontario  is  also  cutting  its  tax  on 
projectors,  etc.  Pittsfield,  Mass.,  without  ad- 
vancing a  reason,  has  cut  the  license  fees  for 
Sunday  shows.  The  Smithbergers  in  Min- 
neapolis don't  seem  to  be  able  to  find  any 
exhibitor  complaints  against  20th  Century- 
Fox  that  are  "meritorious." 

John  Balaban  has  been  appointed  conven- 
tion chairman  for  the  Theatre  Owners  of 

America  meet  in  Chicago  Sept.  23-25  with 
Eddie  Zorn  as  co-chairman.  Infantile  paraly- 
sis has  been  officially  declared  "epidemic"  in 
Los  Angeles  and  has  closed  all  public  places 
but  churches  in  Asheville,  N.  C.  Weldom 
Allen,  the  Galesburg,  111.,  exhibitor  Fortune 
magazine  wrote  up,  has  engaged  counsel  to 
sue  over  clearance  in  connection  with  his 
Grove  Theatre. 

The  American  Arbitration  Assocation  this 
week   announced   that  it  will  continue  to 

arbitrate  film  cases  until  the  government  tells 
it  not  to.  The  Government  apparently  has 
no  objection  to  voluntary  arbitration  in  the 
interim  period  while  its  suit  is  resting,  so  to 
speak,  has  warned  distributors  that  violations 
of  the  court  order  won't  free  them  from  con- 
tempt actions  even  if  the  alleged  violation  is 
arbitrated.  Meanwhile  Exhibitors  Nick  Kouaris 
and  Apostolis  Toils  of  Newington  were  ready 
to  file  a  complaint  over  the  21-day  clearance 
granted  Warner's  Strand  and  Embassy  at 
New  Britain. 

The  American  Society  of  Composers, 
Authors  and  Publishers  indicated  what  course 

it  will  take  in  its  recent  monopoly  suit  by 
retaining  Ex-War  Secretary  Robert  W.  Pat- 
terson as  an  added  attorney  to  fight  its 
battle.  New  York's  Paramount  went  back 
to  big-time   ballyhoo   for   the   premiere  of 


"Beyond  Glory"  using  television  as  an  added 
touch  to  uniforms  and  a  street  band  concert 
which  tied  up  traffic. 

In  Minneapolis  North  Central  Allied  reach- 
ed a  deal  with  the  local  Screen  Guild  fran- 
chise holder  whereby  it  would  get  a  per- 
centage of  the  take  Screen  Guild  there  got 
from  its  members.  In  Minneapolis  also  the 
assessor  was  classing  theatre  seats  as  per- 
sonal property  instead  of  real  property  as 
heretofore  and  forgetting  to  take  them  off 
the  real  property  valuation,  thereby  making 
it  a  double  tax.  In  New  York  Youth  Month 
Chairman  Charles  P.  Skouras  announced  that 
the  movement  would  get  a  send-off  Aug.  31 
over  a  coast-to-coast  Mutual  broadcast.  In 
Los  Angeles  the  Pacific  Coast  Conference  of 
Independent  Theatre  Owners  set  a  trustee 
meeting  for  Sept.  14-16.  And  also  in  Los 
Angeles  the  "Birth  of  a  Nation,"  revived  by 
the  Vista  Theatre,  was  being  picketed  as  a 
promoter  of  race  difficulties  by  Henry  Wal- 
laceites. 

Distribution 

Screen  Guild  is  going  out  after  8,000  ac- 
counts and  will  back  its  product  up  with 

exploitation,  Vice-President  William  M.  Pizor 
declared  this  week.  Film  Classics  concluded 
its  world-wide  sales  meet  with  an  announce- 
ment by  President  Joseph  Bernhard  that  the 
company  would  set  up  a  bonus  system  not 
dependent  upon  sales  drives. 


General 

American  film  industry  observers  were 
thoughtful  this  week  over  the  possibility  that 

Great  Britain  might  devalue  its  pound  there- 
by cutting  into  the  frozen  funds  now  in  that 
nation's  banks. 

Meanwhle  Independent  Artists'  Fred  Bris- 
son  was  warning  the  industry  not  to  write 

off  the  foreign  market,  claiming  it  was  pos- 
sible to  get  a  good  deal  on  a  picture  suited 
for  abroad  by  giving  it  individual  attenton. 
And  the  American  industry  entered  "Melody 
Time,"  "National  Velvet,"  "The  Big  Clock," 
"The  Fugitive,"  "Gentleman's  Agreement," 
"A  Double  Life"  and  "Treasure  of  Sierra 
Madre"  in  the  Venice  Film  Festival. 

At  home  the  Screen  Guild  extended  its 
contract  with   the   Association   of  Motion 

Picture  Producers  for  one  month  pending 
negotiations  of  a  new  deal  and  reports  from 
Hollywood  indicated  that  Fred  Odium  might 
retire  from  the  RKO  board,  along  with  the 
majority  of  the  directors  come  Aug.  31. 

Deaths:  John  J.  Payette,  55,  veteran  exhi- 
bitor and  Warner  Washington  zone  manager; 

Max  Milder,  one-time  Warner  British  man- 
aging director;  Patrick  A.  Powers,  one-time 
treasurer  of  Universal  and  the  National  Asso-. 
ciation  of  the  Motion  Picture  Industry,  presi- 
dent of  Powers  Film  Products,  79. 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 

By  Way  of  Explanation 

To  Bartender 
IVs  No  Juke 

By  BILL  SPECHT  (News  Editor) 

"The  juke  box  is  on  the  way  out.  When  tele- 
vision gets  on  24  hours  a  day  and  we  get  shows 
from  night  clubs  and  other  spots,  there  just  won't 
be  a  juke  box." 

The  speaker  is  the  night  bartender  at  a  New 
York  bar  on  Second  Avenue  in  the  Thirties.  His 
is  a  neighborhood  the  like  of  which  you  can  find 
only  in  big  cities.  It  contains  expensive  apart- 
ment houses  rising  above  others  which  if  they 
don't  meet  the  legal  or  technical  definitions  of 
a  tenement  certainly  suggest  the  conditions  which 
the  word  usually  connotes. 

The  beer-drinking  crowd  which  filled  the  bar's 
stools  but  not  its  tables  and  which  watched  the 
television  set  was  strictly  shirt  sleeve  but  orderly 
and  respectable.  Whether  it  would  have  been 
at  a  movie  if  it  couldn't  see  a  televised  baseball 
game  is  doubtful. 

But  the  bartender's  views  may  have  some  im- 
portance as  far  as  exhibitors  are  concerned. 

Got  Larger 

First  his  business  was  steadier  and  larger 
since  he  put  in  television.  Second,  he  viewed  it 
as  something  which  would  affect  his  business 
presumably  for  the  better  and  something  which 
would  supplant  another  necessary  item  to  his 
trade — the  juke  box.  And  he  looked  upon  it  as 
something  which  would  bring  bigger  and  grander 
entertainment  to  his  customers  while  they  drank 
their  ten-cent  beer. 

Also,  while  exhibitors  have  been  considering 
the  bar  as  their  competitor  ever  since  repeal,  this 
bartender  wasn't  giving  the  movies  a  thought  as 
competition  and  was  thinking  of  television  strict- 
ly as  a  business  asset  which  he  could  use. 

When  he  was  asked  what  he  thought  video 
might  do  to  the  movies,  he  looked  surprised  and 
replied. 

"I  don't  know.  I  never  thought  of  that." 

As  to  video:  It  brought  more  business  to  his 
bar,  even  though  there  was  nothing  outstanding 
programmed.  Also  if  he  didn't  have  a  set,  he'd 
lose  his  regulars  to  the  place  one  block  away 
whenever  there  was  a  "big  event." 

"Before  we  had  the  set  and  there  was  a  good 
fight  or  a  ball  game,"  he  said,  "our  customers 
would  leave  and  go  where  they  could  look  at  it. 
They'd  come  back  after  it  was  over,  but  mean- 
while they'd  spent  some  of  the  dough  we  would 
have  gotten  down  the  street.  Now  they  stay 
here." 

Boosts  Business 

Besides  it  boosts  business.  Ordinarily  his  bar 
sells  $30  worth  of  beer  at  night  at  10  cents  a 
glass.  During  the  Louis-Walcott  fight  it  sold 
$75.  The  prices  were  not  advanced,  but  the  tech- 
nigue  of  a  quick  pickup  was  used  on  the  slow 
{Continued  on  Page  11) 


Picket  'Nation' 

D.  W.  Griffith's  "Birth  of  a  Nation" 
was  picketed  this  week  in  Hollywood  by 
the  Independent  Progressive  (Henry  Wal- 
lace) party  on  the  grounds  that  the  pic- 
ture incites  race  hatred.  The  party  re- 
quested Western  Amusement  company's 
Vista  Theatre  to  drop  the  picture  which 
it  had  booked  in  the  wake  of  Griffith's 
death  and  picketing  resulted  when  West- 
em  refused. 


INDEX  TO  DEPARTMENTS 

Advance  Data    34  Newsreel  Synopses    41 

Box-Office  Slants    26  Regional  Newsreel    28 

Feature  Booking  Guide   35  Selling  the  Picture   14 

Feature  Guide  Title  Index   35  Shorts  Booking  Guide   42 

Hollywood    32  Theatre  Management    22 

I.M.P.S.  First  Roll  Call   15  Views  on  New  Shorts   43 

SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis.  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor; 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall.  Equipment  Advertising  Manager;  West  Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  HOllywood  2035;  Ann  Lewis,  manager. 
London  Representative.  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  Telephone  AMBassador 
3601 ;  Member  Audit  Bureau  of  Circulations.  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review.  Inc.  Address  all  correspondence  to  the  New  York  office.  Subscrip- 
tion ratea:  S2.00  oer  year  in  the  United  States  and  Canada:  Foreign,  $5.00;  Single  copies,  ten  cents. 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


9 


Up— and  How! 

Federal  taxes  on  general  amusement 
admissions  reported  for  June,  which 
cover  the  month  of  May,  reached  a  total 
of  $31,639,479.10  or  a  jump  of  $3,809,496.- 
29  over  the  take  for  June,  1947  when  total 
was  $27,829,982.81.  The  general  admission 
taxes  are  largely  represented  from  col- 
lections on  theatre  admissions. 


Levin  Attacks  ^Sweet  Tooth' 
Views,  Wants  Showmanship 

Says  Candy  CountersCause 
Exhibitors  to  Forget 
'The  Play  is  the  Thing' 


Will  Continue 
Film  Arbitration 

Associafion  Says  It  Won't 
Stop  Till  Ordered  by  U,  S. 

The  American  Arbitration  Association  will 
continue  to  accept  motion  picture  cases  for 
aribtration  until  it  is  ordered  not  to  by  the 
federal  court,  informed  sources  said  in  New 
York  this  week. 

Reports  had  been  current  that  the  Depart- 
ment of  Justice  was  demanding  that  the  AAA 
cease  taking  cases  for  arbitration  on  the  grounds 
that  voluntary  arbitration  was  forbidden  by  the 
court  order  in  the  Government  anti-trust  suit. 

Previously  the  Department  of  Justice  in  Wash- 
ington had  said  that  it  has  no  objection  if  an 
exhibitor  wanted  to  arbitrate  a  source  of  dis- 
agreement with  a  distributor,  but  that  arbitra- 
tion would  not  be  a  means  of  escaping  con- 
tempt citations  under  the  court  order,  in  cases 
where  there  was  ground  for  contempt  action. 


Claim  Unreasonable 
Clearance  in  Conn. 

Complaints  that  the  Warner  Strand  and 
Embassy  at  New  Britain,  Conn.,  have  21  days' 
clearance  over  their  692-seat  Newington  The- 
atre at  Hartford  was  to  be  filed  before  the  Con- 
necticut Arbitration  Board  by  Exhibitors  Nick 
Kounaris  and  Apostolis  Tolis.  Both  claimed  the 
clearance  is  unreasonable. 


An  "aching  sweet  tooth"  is  causing  show  busi- 
ness to  forget  that  its  prime  purpose  is  enter- 
tainment and  to  become  preoccupied  with  candy 
sales,  Irving  M.  Levin,  division  director  of  San 
Francisco  Theatre,  Inc.,  declared  in  San  Fran- 
cisco last  week  as  he  called  upon  showmen  to 
remember  "The  play  is  the  thing." 

"We  have  b.een  forgetting  the  true  cause  of 
show  business,"  he  declared,  "that  of  emphasiz- 
ing a  play,  or  in  our  particular  branch,  to  feat- 
ure a  play  through  the  celluloid  of  motion 
pictures." 

Suffering 

"Show  business  is  suffering  from  an  aching 
sweet  tooth  with  its  preoccupation  with  confec- 
tions in  the  theatre.  This  emphasis  often  causes 
managers  to  neglect  the  most  important  factor 
of  show  business  itself." 

.Admitting  that  confection  counters  were  es- 
tablished in  his  six  neighborhood  theatres.  Levin 
requested  that  they  be  maintained  merely  for 
"patron  convenience"  and  not  focused  as  the 
top  attraction.  The  circuit  manager  said : 

"While  some  chains  are  claiming  many  mil- 
lions of  dollars  profit  from  confections  and 
others  are  aiming  at  this  record,  our  ambitions 
do  not  run  this  w^ay — instead  we  want  box- 
office  records." 

Levin,  stating  that  candy  sales  are  mere  by- 
products in  show  business,  suggested  that  thea- 
tres improve  the  standard  of  service  and  facili- 
ties for  the  patron.  He  called  for  a  "dress-up" 
of  houses  from  backstage  to  the  outer  foyer 
with  a  plea  to  the  industry  to  remember  that 
its   first  function  is  to  provide  patrons  with 


NBC  Buys  United  World  Videof ilm 
On  Olympics;  Will  Beat  Theatres 


United  World  Pictures  this  week  concluded 
a  deal  with  the  National  Broadcasting  Com- 
pany, Time  and  Life,  by  which  that  trio  was 
enabled  to  present  a  series  of  five  15-minute 
exclusive  telecasts  of  the  Olympic  games.  Re- 
ported purchase  price  was  $45,000  and  the  move 
will  allow  video  to  beat  theatre  newsreels  on 
the  event. 

The  telecasts  were  to  be  based  on  film  flown 
daily  from  London  and  made  up  from  the  foot- 
age available  to  J.  Arthur  Rank,  who  bought 
exclusive  film  and  video-film  rights  to  the 
games.  Rank  placed  the  American  film  television 
rights  in  the  hand  of  his  United  World.  The 
shots  are  reportedly  from  the  same  material 
which  the  theatre  newsreels  are  making  their 
selections. 

NBC  scheduled  the  telecasts  for  its  eastern 
network  and  protected  its  affiliated  television 
stations  in  Buffalo,  St.  Louis,  Milwaukee,  Toledo, 
St.  Paul,  Cincinnati,  Salt  Lake  City  and  Detroit 
by  flying  additional  prints  to  them.  The  pro- 
grams consist  of  10  minutes  of  actual  Olympics 
and  five  minutes  of  commentary  and  interviews. 

Mad 

The  NBC  deal  was  announced  as  the  theatre 
newsreels  were  becoming  quietly  indignant  over 
the  practice  of  one  of  their  members  who  make 
reels  for  both  theatre  and  video  use.  The  in- 
dignation arose  from  the  practice  of  that  com- 
pany in  using  shots  along  with  game  footage. 


Though  the  commentary  reportedly  identified 
these  shots  as  stock  stuff,  apparently  a  good 
portion  of  the  spectators  accepted  them  as 
exclusives.  What  reportedly  irked  at  least  one 
other  reel  beyond  the  ethical  question  they 
believed  involved  was  the  fact  that  the  news- 
reels  had  agreed  among  themselves  that  there 
would  be  no  beats  or  exclusives  on  the  games 
and  that  the  so-called  offender  was  appearing 
by  this  practice  to  have  beats. 


Odium  May  Quit 

Retirement  of  Fred  Odium  from  the  RKO 
board  along  with  the  majority  of  the  present 
directors  of  the  company  was  reported  this 
week  in  Hollywood. 


entertainment  in  pleasing  surroundings.  Levin 
concluded  : 

"Show  business  is  here.  Let's  get  into  it. 
There  is  no  question  that  we  receive  much 
revenue  from  the  sales  of  all  types  of  confec- 
tions. But  in  the  future,  when  we  have  our 
weekly  discussions,  let  us  determine  how  we 
can  sell  a  Walt  Disney  cartoon  or  a  March 
of  Time  instead  of  a  candy  bar." 


Smithbergers 
Can^t  Find  Squawk 

Advises  Members  No 
'Meritorious'  Kick  Filed 

North  Central  .Allied,  which  now  offers  its 
members  conciliation  on  complaints  against 
20th-Fox  under  the  Smithberger  plan,  appar- 
ently oan't  find  a  legitimate  complaint  in  the 
entire  territory  since  the  plan  went  into  effect. 
In  its  current  bulletin,  NCA  advises  members: 

"Prior  to  the  establishment  of  the  so-called 
NCA-Fox  Grievance  Plan  in  this  territory, 
this  office  had  received  numerous  informal  com- 
plaints concerning  Fox.  They  covered  every- 
tliing  from  general  complaints  about  the  Fox 
method  of  doing  business  to  complaints  about 
personnel,  clearance,  and  the  conditioning  of 
one  picture  on  another. 

"Now,  since  the  establishment  of  the  Griev- 
ance Plan  and  the  appointment  of  the  Grievance 
Committee,  there  have  been  no  complaints 
which  the  Committee  has  been  able  to  label 
meritorious  and  process  as  originally  planned. 
Of  course,  it  may  be  that  the  reason  for  this 
is  that  Fox  is  bending  over  backwards  to  elimi- 
nate the  causes  of  complaints  and  straightening 
out  grievances  with  the  individual  exhibitors 
involved.  If  this  is  true,  and  we  hope  it  is, 
more  power  and  credit  to  Fox.  It  will  be  per- 
fectly all  right  with  the  Committee  if  it  never 
has  to  meet." 


Wometco  Likely  To  Lose 
Its  Television  License 

The  Wometco  Circuit,  Miami,  will  lose  out 
in  its  bid  to  go  on  the  air  with  a  television  sta- 
tion unless  its  lawyers  can  convince  the  Federal 
Communications  Commission  to  change  its  mind, 
it  was  apparent  in  Washington  this  week. 

The  FCC  last  week  moved  to  take  up  the 
license  on  the  ground  that  the  station  was 
originally  licensed  to  a  group  which  did  not 
include  Wometco,  and  that  Wometco  had  in 
truth  been  in  control  for  nearly  a  year  before 
an  application  to  shift  control  was  filed  with  the 
FCC  this  April. 


Ascap  Retains  Patterson 

Former  Secretary  of  War  Robert  W.  Patterson  was  formally  retained  Wednesday 
by  the  American  Society  of  Composers,  Authors  and  Publishers,  to  act  as  counsel 
with  its  present  attorney  Lou  FrohHch,  in  the  Alden-Rochelle  monopoly  suit.  The 
move,  long  anticipated  in  trade  circles,  strengthens  the  report  published  in  Showmen's 
Trade  Review  that  Ascap  will  appeal  Federal  Judge  Vincent  Leibell's  decision  after 
the  decree  is  entered  and  the  injunction  signed.  Judge  Leibell  had  found  Ascap's 
licensing  structure  for  theatre  using  film-synchronized  music  to  be  a  monopoly  and 
had  indicated  in  his  opinion  that  he  would  order  it  to  desist  when  he  wrote  the 
injunction.  Major  circuits  are  already  holding  up  Ascap  payments. 


10 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


49  on  Screen  Guild 
1948-49  Program 

Screen  Guild  will  merchandise  its  expanded 
1948-49  program  of  49  titles  with  a  view  to 
fitting  it  to  the  markets  it  can  best  serve  and 
will  support  it  by  well-planned,  realistic  ex- 
ploitation, WilHam  M.  Pizor,  recently  elected 
vice-president  of  the  organization  declared  in 
New  York  this  week. 

Pizor  made  it  plain  that  his  company  had 
no  grandiose  plans  but  said  it  had  a  goal  of 
8,0QP  accounts. 

"We're  trying,"  he  declared,  "to  get  out  a 
program  of  pictures  that  the  average  exhibitor 
can  use." 

Along  this  line  he  said  there  would  be  a 
new  stunt  in  press  books,  designed  to  eliminate 
the  usual  type  of  bulky  press  books  and  to  get 
ad,  publicity  and  exploitation  matter  up  to 
date.  This  new  stunt — labeled  a  press  kit — was 
designed  by  Screen  Guild  President  Robert  L. 
Lippert,  who  is  also  an  exhibitor.  It  will  make 
its  bow  with  "The  Return  of  Wildfire"  which, 
instead  of  having  the  conventional  press  book, 
will  have  a  large  envelope  consisting  of  loose 
leaf  insertions.  The  matter  contains  a  spread 
with  the  ad  art  and  its  mat  and  cut  numbers. 
It  contains  exploitation  suggestions  and  individ- 
ual publicity  stories.  This  makeup,  Pizor  said, 
aiables  the  distributor  to  keep  the  ad  and  ex- 
ploitation matter  up  to  the  minute  by  inserting 
new  and  removing  old  material. 

Adaptable 

"We  can  furnish  the  exhibitor,  after  the 
picture  has  played  several  bookings,"  Pizor  de- 
clared, "with  exploitation  and  publicity  matter 
that  has  actually  been  tested  by  theatres  instead 
of  matter  which  has  been  theoretically  prepared, 
before  the  picture  got  a  booking,  by  the  home 
ofiice." 

To  illustrate  this,  Pizor  cited  the  "Return  of 
Wildfire,"  which  is  getting  bookings  in  80 
houses  of  the  M&P  circuit  in  and  around  Boston. 
The  ad,  publicity  and  exploitation  matter  used 
by  this  circuit  will  be  reproduced  and  added  to 
the  "Wildfire"  press  kit. 

Screen  Guild  will  also  go  in  for  world  pre- 
mieres on  product  which  will  lend  itself  to  the 
premiere  treatment,  Pizor  added.  First  picture 
to  get  such  handling  will  be  "Harpoon,"  for 
which  an  opening  in  the  whaling  country,  prob- 
ably New  Bedford,  Mass.,  is  being  negotiated. 
Pizor  believes  that  the  attendant  publicity  of 
such  premieres  give  the  picture  a  good  start. 
Scheduled  too  for  such  handling  will  be  "The 
Mozart  Story"  which  will  not  be  released  till 
the  fall. 

1948-49  Schedule 

Screen  Guild  has  a  1948-49  release  schedule 
of  25  new  features,  six  new  Lash  LaRue  wes- 
terns, six  reissues  and  12  Hopalong  Cassidy 
western  reissues.  The  program  follows  : 

New  Product:  "The  Mo2art  Story,"  "Harpoon,"  "I 
Killed  Jesse  James,"  "The  Return  of  Wildfire,"  "Grand 
Canyon,"  "Last  of  the  Wild  Horses,"  "  Police  Force," 
"The  Blackmailers,"  "The  Ravagers,"  "The  Prairie," 
'SOS  Submarine,"  "Shep  Comes  Home,"  "Jungle 
Goddess,"  "Redwood  Empire,"  "Sky  Liner,"  "The 
Return  of  the  Saint,"  "City  Hospital,"  "Rimfire," 
"Police  Woman,"  "The  Great  Truck  Mystery,"  "Trails 
End,"  "No  Escape,"  "The  Woman  in  Black,"  2  un- 
titled. Six  Lash  La  Rue  western — ("Son  of  Jesse 
James,"  "Son  of  Billy  Kid,"  as  specials,  four  untitled 
as  regulars.)  Reissues:  "Runaway  Daughter,"  "King  of 
the  Turf,"  "Little  Annie  Rooney,"  "Duke  of  West 
Point,"  "That's  My  Boy,"  "Flirting  With  Fate,"  and 
12  Hopalong  Cassidy  westerns. 


'Fortune'  Exhibitor 
May  File  Trust  Suit 

Weldon  Allen,  exhibitor  operating  the 
Grove  at  Galesburg,  111. — the  house 
whose  operation  recently  was  the  subject 
of  an  article  in  Fortune — this  week  re- 
tained the  services  of  Attorney  Seymour 
Simon  in  Chicago  to  file  an  anti-trust 
suit  presumably  based  on  the  60  days' 
clearance  he  has  to  wait  for  product 
which  plays  Publix  Great  States  Or- 
pheum  and  West. 


European  Writeoff 
Wrong — Brisson 

Present  tendency  in  the  United  States  to 
"write  off  the  European  market"  is  wrong, 
Cari  Brisson  of  Independent  Artists  declared 
in  New  York  Tuesday  upon  his  return  from 
Europe. 

If  a  producer,  Brisson  added,  has  a  picture 
which  he  thinks  can  be  sold  abroad  and  if  he 
gives  it  individual  sales  attention,  he  will  find 
that  even  today  he  can  make  a  good  deal. 

Agreed 

Brisson  made  it  plain  that  he  agreed  with 
Motion  Picture  Association  of  America  Presi- 
dent Eric  Johnston  that  the  American  industry 
should  produce  for  the  domestic  market,  stat- 
ing that  he  intended  to  follow  this  policy  and 
keep  costs  down.  But  when  he  has  possibilities 
of  a  European  sale,  he  intended  to  devote 
individual  attention  to  it,  as  he  did  to  the  "The 
Velvet  Touch." 

Already  through  his  trip  abroad,  he  claimed, 
he  has  been  able  to  get  advanced  release  deals 
on  this  picture  in  almost  every  European  capi- 
tal and  he  has  booked  it  in  an  Odeon  house  in 
London.  This  individual  selling,  he  said,  for  the 
independent  is  important,  since  major  distribu- 
tors have  their  own  particular  problems  and 
in  the  case  of  France,  where  they  are  only 
allowed  each  15  pictures  a  year,  they  would 
naturally  bend  to  clear  their  personally-owned 
product  rather  than  product  upon  which  they 
had  only  a  distribution  deal. 

Personal  Touch 

The  matter  of  meeting  exhibitors  personally, 
too,  is  also  important.  Brisson  declared  that 
he  did  not  fear  to  have  frozen  money  abroad 
since  it  could  come  in  handy  for  background 
shooting  and  declared  that  before  he  had  de- 
parted, independents  in  Hollywood  were  dis- 
cussing a  pooling  plan.  By  this  plan  they  would 
pool  frozen  funds  and  allot  them  to  members  of 
the  pool  who  had  need  of  foreign  funds  for 
production  abroad  or  other  expenses. 

Brisson  declared  he  had  appointed  David 
Griffiths  to  represent  him  in  London  and  Paul 
Levy  to  represent  him  in  France. 


Rank  Son-in-Law 

To  Produce  for  20th-Fox 

Fred  M.  Packard  announced  Tuesday  in  Hol- 
lywood that  he  is  currently  organizing  Fred  M. 
Packard  Productions  to  make  films  independ- 
ently for  20th  Century-Fox  release.  Packard, 
who  is  J.  Arthur  Rank's  son-in-law,  revealed 
he  will  start  his  first  film — "Quicksand" — next 
month,  and  is  now  negotiating  for  studio  space 
to  shoot  it. 


Film  Classics  Sets 
Up  Bonus  System 

Plan  Goes  Info  EUeet 

Jan,  ItBernhard  Tells  Meet 

Effective  Jan.  1,  1948  Film  Classics  will  es- 
tablish a  permanent  year-round  bonus  plan 
whereby  all  personnel  will  share  in  the  com- 
pany's profits.  President  Joseph  Bernhard  told 
the  company's  first  world-wide  sales  meet  in 
session  early  this  week  at  the  Hotel  Astor,  New 
York. 

"By  the  first  day  of  January,"  Bernhard  said, 
"you  will  be  given  a  bonus  system  which  will  not 
be  matched  by  any  other  company  in  the  busi- 
ness. Film  Classics  is  going  to  be  a  cooperative 
company,  the  profits  of  which  shall  be  shared 
by  all  who  help  make  them.  .  .  ."  Bernhard 
indicated  that  this  bonusing  would  not  be  con- 
tingent on  sales  drives  but  on  everyday  business. 

"We  have  made  great  strides  in  the  past  year," 
he  told  the  meeting,  "but  our  growth  must  be 
gradual.  We  already  have  gained  the  respect  of 
producers  and  exhibitors  and  their  faith  in  us 
must  not  be  shaken  by  any  attempts  by  us  to 
skyrocket  to  the  top." 

Vice-President  and  General  Sales  Manager 
B.  J.  Kranze,  who  presided  at  the  meet,  de- 
clared the  company  should  be  "aggressively 
creative"  and  announced  the  following  for  1949 
release : 

"Sofia,"  "Miraculous  Journey,"  "Unknown  Island," 
"Babes  in  Toyland,"  "Return  to  Treasure  Island," 
"Daughter  of  Raraona,"  "Fatima,"  "Pocahontas," 
An  untitled  State  Department  story,  "Hellfire,"  "Bar 
Mothers,"  "Shark  Man,"  "Appointment  for  Murder." 
Three  Inner  Sanctum  mysteries.  "Hellgate,"  "Strange 
Case  of  Malcolm  Craig,"  "God's  Children,"  "Florentine 
Chest,"  "Capri  Magic,"  "Gay  Street,"  "Saturday's 
Odds,"  "Anyone  Can  Enter,"  "Woman  of  One  Hun- 
dred Faces,"  "The  Judge." 

Kranze  also  announced  a  new  sales  drive,  to 
be  known  as  the  "Joseph  Bernhard  Sales  Drive," 
had  opened  this  week  and  would  terminate 
Dec.  4. 


Screen  Directors 
Plan  'Oscars' 

The  Screen  Directors'  Guild  this  week  decided 
to  give  merit  awards  of  its  own — similar  to 
"Oscars"  —  for  outstanding  directorial  jobs. 
Quarterly  awards  will  be  made  and  a  grand 
award  once  a  year.  Any  director,  whether  mak- 
ing As  or  Bs  will  be  eligible. 


Polio  Spreads 

Infantile  paralysis  had  made  itself  felt  in 
epidemic  proportions  in  AsheviHe,  N.  C,  as 
all  public  gatherings  excepting  churches,  have 
been  ordered  closed.  In  Los  Angeles  county 
the  health  officials  termed  the  situation  there 
"epidemic." 


PCCITO  Trustee  Meet 

Trustees  of  the  Pacific  Coast  Conference  of 
Independent  Theatre  Owners  will  meet  at  the 
Ambassador  Hotel,  Los  Angeles,  Sept.  14-16,  it 
was  announced  this  week. 


"Had  Not  Heard" 

Paramount  President  Barney  Balaban 
Wednesday  said  he  "had  never  heard  of" 
reported  plans  on  the  part  of  Paramount 
southern  partners  to  divest  themselves  of 
houses  in  closed  towns.  The  reports  com- 
ing from  those  regions  said  that  the  al- 
leged moves  came  as  a  result  of  advice 
from  New  York. 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 

In  Explanation 

(Continued  from  Page  8) 

drinkers.  This  consists  of  whisking  a  glass  awa}- 
be/ore  it  is  entirely  empty. 

The  bartender  is  satisfied  with  television.  He 
even  thinks  he  can  get  big  shows  some  day  on 
a  24-hour  basis  but  he  hasn't  an  idea  of  how 
this  is  going  to  be  financed  or  delivered. 

Yet  his  views  about  video  being  good  for  busi- 
ness were  echoed  by  other  bartenders  within  a 
12-block  area  of  that  particular  bar.  And  these 
same  bars,  which  were  empty  last  summer  at  this 
time,  were  well-filled,  some  of  them  even  get- 
ting a  table  trade  watching  the  television 
receiver. 

Right  now  the  customers  don't  seem  to  mind 
cricks  in  the  neck  or  eye  strain  or  other  dis- 
comfort. One  question  the  bartender  couldn't 
answer  though  was :  "What  effect  would  video 
have  on  his  business  when  an  entire  family 
could  look  at  a  'big  event'  in  the  comfort  of  a 
theatre?" 

So  They  Soy 

Some  Southerners  have  an  inelegent  but  im- 
pressive expression  for  what  happened  to  the 
whiskey.  If  Paramount  Television  Chief  Paul 
Raibourn  isn't  familiar  with  it,  he  might  ask  a 
Paramount  partner,  preferably  one  around  Ala- 
bama. Because  inadvertently  that's  what  hap- 
pened with  Paramount's  television  show  in  con- 
nection with  the  'Beyond  Glory"  premiere  when 
West  Pointers  took  screen  tests.  The  screen  tests 
were  televised  to  the  theatre,  recorded  on  film 
and  then  shown  to  the  audience  of  West  Pointers. 

Theoretically  it  was  swell.  Actually  it  hurt. 
Paramount,  which  had  done  a  good  job  with 
television  in  all  its  previous  showings  and  had 
done  an  excellent  job  with  the  Louis- Walcott 
fight,  muffed  this  one.  The  definition  was  poor, 
rain-crossed,  out  of  focus.  The  lighting  was 
bad,  so  that  the  girls,  who  were  supposed  to  be 
pretty,  left  doubts.  The  camera  caught  the  West 
Pointers  so  that  it  appeared  that  the  Academy 
was  developing  a  new  type  of  officer — one  with 
all  legs  and  no  torso.  And  the  lovely  ladies, 
were  also  long-legged  and  short-topped.  In  ad- 
dition the  sound  wasn't  up  to  Paramount  par. 

Maybe  this  stood  out  worse  because  of  the 
fine  work  Raibourn  and  associates  had  done 
before.  Anyway,  the  clean  definition  of  the 
newsreel  shown  just  before  and  its  infinitely 
better  sound  only  pointed  up  the  television  de- 
ficiencies. 

Home  Problem 

And  there  is  another  problem  in  home  telecast- 
ing which  may  prove  a  boon  to  the  theatres 
in  the  future — and  that  ironically  enough  isn't 
the  fault  of  television  or  its  engineers,  but  of  the 
conditions  under  which  a  nation  lives  for  the 
most  part  today. 

Small  living  rooms  definitely  limit  the  size 
of  the  home  television  screen  and  practically 
make  large-screen  television  impossible,  an  ocu- 
list told  this  reporter  Tuesday.  The  oculist 
claims  that  the  small-size  of  the  living  room 
will  prevent  the  spectators  from  sitting  far 
enough  away  from  the  large  screen  to  take  in 
the  entire  image  without  eye  strain  and  in  com- 
fort. 


Postponed 

The  Public  Safety  Committee  of  City 
Council  postponed  indefinitely,  action  on 
the  proposed  fire  guard  bill,  after  hear- 
ing the  Philadelphia  Theatres  Association 
delegation  speak  against  the  measure. 


Big  Complaints 

A  number  of  independent  exhibitors 
are  expected  to  bring  their  troubles  to  the 
House  Small  Business  Committee  as  it 
holds  hearings  in  several  cities  in  the 
east  and  midwest  this  fall,  staff  director 
Willis  Ballinger  said  in  Washington  this 
week.  He  hoped  to  announce  the  exact 
itinerary  by  the  weekend.  Ballinger  said 
many  exhibitors  have  indicated  their 
desire  to  testify  before  the  committee  on 
their  troubles  with  the  distributors. 


Balaban,  Zorn 
Head  TOA  Meet 

John  Balaban  of  the  Balaban  and  Katz  cir- 
cuit, Chicago,  has  been  appointed  general  chair- 
man of  the  Theatre  Owners  of  America  conven- 
tion committee,  TOA  President  Ted  Gamble 
announced  Tuesday.  Serving  with  Balaban  as 
co-chairman  will  be  Ed  Zorn. 

Additional  sub-committees — all  appointed  from 
the  field  of  Illinois  exhibitors — will  be  appointed 
to  handle  hotel  reservations,  transportation  reser- 


John   Balaban  Ed  Zorn 


vations,  entertainment,  luncheons  and  dinners, 
publicity  and  finance.  Gamble  said. 

Stanley  W.  Prenosil,  assistant  to  executive 
director  Gael  Sullivan,  left  for  Chicago  Monday 
night  with  Sam  Shain  to  confer  on  pre-conven- 
tion  plans  with  Balaban  and  Zorn.  The  conven- 
tion, now  extended  to  three  days,  will  be  held 
in  the  Drake  Hotel,  Chicago,  Sept.  23-25. 

Executive  Director  Sullivan,  in  association 
with  retiring  Executive  Director  Robert  W. 
Coyne  and  President  Gamble  were  working  this 
week  on  a  program  of  speakers  who  would  dis- 
cuss vital  industry  problems.  Attempts  will  be 
made  to  have  complete  committee  reports  ready 
for  the  convention,  it  was  said. 


Smith  Heads  Youth 
Month  Distributors 

Twentieth  Century-Fox  General  Sales  Man- 
ager Andy  W.  Smith  was  appointed  distribution 
chairman  for  the  "Youth  Month"  campaign,  Na- 
tional Chairman  Charles  W.  Skouras  announced 
this  week. 

Skouras'  announcement  came  as  Attorney 
General  Tom  C.  Clark,  speaking  at  a  special 
meeting  of  the  campaign  held  in  the  offices  of 
the  Theatre  Owners  of  America,  cited  causes 
for  juvenile  delinquency.  Not  once  did  Clark 
blame  the  movies  as  a  contributing  factor  for 
delinquency  though  he  cited  broken  homes,  par- 
ental neglect,  poor  housing  and  lack  of  proper 
recreation  as  causes. 

Clark  described  the  TOA  documentary,  "Re- 
port for  Action,"  as  one  of  the  most  important 
moves  in  the  campaign  which  reaches  its  climax 
in  September  with  Youth  Month. 


n 

Ontario  to  Pay 
Theatres  to  Collect 

Will  Rllow  2Vz  Per  Cent: 
RIso  Cuts  Austerity  Tax 

In  a  reversal  of  previous  attitudes  the  pro- 
vincial government  of  Ontario  this  week  de- 
cided in  the  face  of  strenuous  protests  to  pay 
exhibitors  a  two-and-a-half  per  cent  commis- 
sion for  collecting  the  monthly  payment  of  the 
new  20  per  cent  admission  tax  and  tacitly 
acknowledged  the  failure  of  its  "austerity"  pro- 
gram. 

The  commission  will  be  retroactive  to  last 
April  when  the  levy  was  introduced.  On  the 
"austerity"  side  of  the  fence,  the  government 
is  abolishing  its  special  25  per  cent  excise  tax 
on  projection  machines,  oil  burners,  refrigeration 
plants,  electrical  goods.  The  special  tax  on  radio 
tubes,  record  players  and  other  goods  is  reduced 
from  25  to  10  per  cent.  The  "austerity"  program, 
which  went  into  effect  on  Nov.  18,  continues 
to  tax  many  imports  from  the  United  States, 
but  exhibitors  are  hopeful  of  further  changes. 


Product  Shifts 
In  Kansas  City 

Kansas  City,  which  usually  followed  a  pretty 
well-defined  pattern  of  theatre  release,  appeared 
a  bit  jumbled  this  week  with  some  major  product 
moving  into  spots  which  it  had  never  played 
before. 

The  changes  were  said  not  to  be  the  result  of 
competitive  bidding,  though  in  the  case  of  one 
company,  bidding  has  reportedly  been  offered 
when  asked. 

Major  change  previously  occurred  when  Dur- 
wood  circuit  which  had  been  trying  to  run  the 
refurbished  Roxy  as  first-run  with  Paramount 
Pine-Thomas  features,  recently  went  out  and 
bought  Columbia's  "Coroner  Creek"  and  "Lulu 
Belle"  away  from  Loew's  Midland.  While  Co- 
lumbia insists  that  it  does  not  indulge  in  bidding 
and  opposed  this  form  of  selling  vehemently  in 
the  government  anti-trust  suit,  the  deal  reported- 
ly resulted  when  Stanley  Durwood,  general 
manager  of  the  circuit,  wrote  Columbia  and 
made  a  substantial  offer  to  the  company  for  the 
two  pictures.  The  offer  was  accepted. 

The  two-picture  deal  did  not  apparently  upset 
the  regular  pattern  for  Loew's  Midland,  which 
usually  plays  MGM,  Columbia  and  United 
Artists,  got  "Fuller  Brush  Man"  and  other 
Columbia  product. 

But  a  surprise  note  crept  into  the  picture 
when  RKO  sold  the  Midland  "The  Best  Years 
of  Our  Lives,"  ignoring  its  own  outlet — the 
Orpheum.  This  deal  was  said  to  have  been  made 
on  a  bid  and  on  Sam  Goldwyn's  own  order. 

Under  the  old  pattern,  the  Orpheum  played 
RKO,  and  half  of  Warners  while  the  Para- 
mount got  the  other  half  of  Warners  and  all 
Paramount.  Fox  Midwest  played  20th-Fox,  Uni- 
versal and  Republic. 


Neat,  Eh! 

Exhibitors  in  Minneapolis  are  com- 
plaining that  the  tax  collector  has  devel- 
oped a  new  stunt.  Formerly  theatre  seats 
were  included  in  real  property  valuations 
for  assessment  purposes.  Now,  the  city 
assessors  in  Minneapolis  have  moved 
them  over  to  the  personal  property  rolls 
without  taking  them  off  the  real  property 
valuations.  So  the  exhibitor  really  gets 
a  higher  assessment  in  fact. 


12 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


Hold  Payette 
Funeral  Services 

Funeral  services  for  John  J.  Payette,  55,  zone 
manager  for  Warner  Bros,  in  Washington,  D.  C, 
were  held  Wednesday   at   the   Sacred  Heart 

Church.  Payette  died  Sun-   

day   after   an   illness  of 
three  months. 

In  1904  he  became  an 
usher  at  the  Washington 
Academy  of  Music.  At  17, 
he  was  manager  of  the 
Rhotje  Island  Theatre. 
Following  service  during 
World  War  I,  he  was 
appointed  assistant  man- 
ager at  the  Metropolitan, 
to  rise  three  weeks  later 
to  manager.  In  1920  he 
became  assistant  general 
manager  of  all  the  Crandall  theatres,  a  post 
he  held  till  1925  when  he  became  general  man- 


NEWS  RE  EL  CLIPS 


John  Payette 


After  Crandall  merged  with  the  Stanley  Com- 
pany of  America,  he  became  supervisor  of  thea- 
tres for  the  chain.  When  Warners  bought  the 
Stanley  company,  he  became  general  zone  man- 
ager for  45  theatres  in  Washington,  Maryland, 
Virginia,  West  Virginia  and  Pennsylvania. 
World  War  II  found  him  as  co-chairman  of  the 
District  of  Columbia's  War  Activities  Commit- 
tee of  the  Motion  Picture  Industry  as  well  as  a 
member  of  the  executive  committee  of  the  Civil- 
ian War  Services,  a  deputy  air  raid  warden  and 
a  member  of  the  D.  C.  Salvage  committee. 

Surviving  are  his  widow,  the  former  Dorothy 
Crandall,  four  children — Mrs.  Charles  Kemp 
Devereux,  John  J.,  Robert  C,  and  Ronald  C. 
Payette ;  a  brother,  George  N.  Payette,  and  two 
sisters — Mrs.  George  A.  Degnan  and  Mrs.  Wil- 
liam Schwalm. 


Max  Milder  Passes 

Max  Milder,  one-time  English  managing  di- 
rector for  Warner  Bros,  died  at  his  home  in 
Surrey,  Aug.  1  after  a  protracted  illness.  Milder 
had  36-years  experience  in  the  industry,  last 
30  of  which  were  with  Warner  and  the  last  17 
of  which  as  their  British  managing  director. 


Pat  Powers  Dead 

Patrick  A.  Powers,  one-time  treasurer  of 
Universal  and  of  the  National  Association  of 
the  Motion  Picture  Industry  as  well  as  president 
of  Powers  Film  Products  Company  at  Roches- 
ter, died  last  Saturday  in  New  York  at  the  age 
of  79.  Survivors :  a  daughter,  Mrs.  Roscoe  M. 
George,  and  a  sister,  Mrs.  Mary  Ellen  Powers. 


20th-Fox  Compromise 
Taken  Under  Advisement 

New  York  State  Supreme  Court  Judge  Ferd- 
inand Pecora  Tuesday  took  under  advisement 
arguments  of  20th  Century-Fox  officials  and 
shareholders  over  the  so-called  compromise 
shareholders  suit  over  compensation  given  Na- 
tional Theatres  President  Charles  Skouras  and 
his  aides— Frank  H.  Ricketson,  Jr.,  Elmer 
Rhoden,  Harold  J.  Fitzgerald. 

The  shareholders  argued  that  the  compromise 
was  a  "paper  settlement"  in  which  the  compro- 
misers gave  up  nothing.  The  compromisers 
argued  that  it  represented  a  very  real  loss  to 
them  in  view  of  the  fact  that  they  were  giving 
up  a  share  of  profits  and  National  Theatres  was 
expected  to  earn  $9,000,000  during  the  current 
year. 


Red 

Hollywood  got  into  the  red  spotlight  this 
week  as  Louis  Budenz,  former  editor  of  the 
Communist  Daily  W orker,  who  quit,  turned 
Roman  Catholic  and  now  teaches  at  Fordham 
University,  declared  that  the  Communist  move- 
ment had  gotten  "a  very  big  take 'from  Holly- 
wood." This  point  in  his  testimony,  which  in- 
cluded other  subjects,  was  played  up  only  in 
Hearst's  Journal  American  and  the  Sun  as  far 
as  the  New  York  press  was  concerned. 

Good  Reason 

At  last  it  comes  out.  Dore  Schary,  speaking 
at  the  Writers  Conference  of  the  University 
of  Colorado  at  Boulder,  Colorado,  declared  that 
he  quit  RKO  before  he  and  Principal  Stock- 
holder Howard  Hug*hes  "got  to  the  point  of 
being  mad  at  each  other.  Hughes  and  I  just 
didn't  agree  on  basic  things,  but  we  parted 
friends,"  he  added. 

To  the  typewriter  pounders  Schary  declared 
that  there  was  a  "whole  field  open  for  the  orig- 
inal motion  picture  writer — the  man  who  will 
concern  himself  about  writing  good  material 
for  the  screen."  He  intimated  that  the  re- 
wards esthetically,  monetary  and  the  like  would 
be  good  and  said: 

"Of  course,  there  are  inhibitions  in  writing 
for  the  screen.  It  is  quite  true  that  one  cannot 
deal  with  certain  things  that  are  tabu  on  the 
screen,  but  the  things  that  are  tabu  are  those 
items  that  cannot  be  palatable  to  a  mass  audi- 
ence. There  are  other  tabus  concerning  good 
taste  and  morals.  But  the  fact  that  one  cannot 
say  a  four-letter  word  on  the  screen  does  not 
mean  that  the  screen  cannot  be  mature.  There 
are  mature  subjects  beyond  incest  and  adultery 
and  even  these  subjects,  if  handled  with  tact  and 
intelligence  and  good  taste,  can  be  discussed  on 
the  screen." 

Foreign 

Warner  Bros.  International  has  realigned 
its  Latin-American  territory  into  three  divi- 
sions, Atlantic,  Pacific  and  Caribbean,  with  a 
division  manager  in  charge  of  each.  James  V. 
O'Gara,  recently  eastern  sales  manager  for 
Republic,  was  named  manager  for  the  Pacific 
division  and  will  headquarter  in  Mexico  City ; 
Peter  Colli  will  manage  the  Caribbean  area 
with  headquarters  in  Havana,  and  .A.ry  Lima  as 
.\tlantic  division  manager  with  headquarters 
in  Havana.  Announcement  of  the  changes, 
which  raised  these  men  from  supervisors  was 
made  by  WB  International  Vice-President 
Wolfe  Cohen. 

Monogram  International  President  Norton  V. 
Ritchey  sailed  for  England  Wednesday  prior 
to  touring  Europe.  William  Satori,  Monogram's 
European  representative,  has  moved  his  offices 


Bifes  Dog 

Theatre  operating  costs,  especially  as 
far  as  licensings  and  taxes  are  concerned, 
may  be  rising  elsewhere,  but  Pittsfield, 
Mass.,  is  one  town  which  is  reversing  the 
usual  process.  Effective  Aug.  1,  the  fees 
for  Sunday  shows  in  that  city's  theatres 
will  be  cut  about  25  per  cent  with  the 
mayor  announcing  that  the  two  larger 
theatres  in  the  city,  which  hitherto  had 
naid  $50  to  run  Sunday  shows,  would  pay 
$40.  No  reason  for  the  cut  was  given. 


from  London  to  New  York.  The  Central  Price 
Commission  of  Brazil  has  suspended  all  price 
controls  on  film  rentals  and  theatre  admissions. 

For  Cancer 

Warner  Bros.,  this  week  turned  over  $50,000 
from  the  rentals  of  "Power  Behind  the  Nation" 
to  the  Damon  Runyon  Cancer  Fund.  The  film 
played  in  over  10,000  theatres  and  was  distrib- 
uted by  the  Motion  Picture  Association  of 
America. 


Calendar 


AUGUST 

20-22,  regional  convention.  Screen  Guild  franchise 
holders,  Memphis. 

24,  Motion  Picture  Theatre  Owners  of  Conn.,  golf 
tourney,  Racebrook  Country  Club,  Orange,  Conn. 

30-  Sept.  1,  convention.  Allied  Theatres  of  Michigan, 
Inc.,  Book-Cadillac  Hotel,  Detroit. 

31 -  Sept.  1.  annual  convention,  managers  of  Fox  Mid- 
west Theatres,  Elms  Hotel,  Excelsior  Springs,  Mo. 

31,  RKO  shareholders'  meeting,  Wilmington,  Del. 

SEPTEMBER 

14,  IS,  convention.  Independent  Theatre  Owners  of 
Ohio,  Deshler-Wallick  Hotel,  Columbus,  O. 

14-16,  annual  meeting  of  trustees  of  the  Pacific 
Coast  Conference  of  Independent  Theatre  Owners, 
Ambassador  Hotel,  Los  Angeles,  Calif. 

16-17,  Mid-year  meeting  Variety  Clubs  International, 
Statler  Hotel,  Washington,  D.  C. 

18,  Variety  Clubs  International  Humanitarian 
Award  dinner  and  presentation  to  Secretary  of  State 
George  C.  Marshall,  Statler  Hotel,  Washington,  D.  C. 

24,  annual  golf  tournament.  Variety  Club  of  Phila- 
delphia, Whitemarsh  Valley  Country  Club. 

23-24,  convention.  Theatre  Owners  of  America, 
Drake  Hotel,  Chicago. 

27,  fall  midwest  meeting.  Theatre  Owners  of  America, 
JefTerson  Hotel,   St.  Louis. 

27,  annual  convention.  Motion  Picture  Theatre  Own- 
ers of  St.  Louis,  Eastern  Missouri  and  Southern  Illinois, 
Hotel  Jefferson.  St.  Louis. 

28-  30,  joint  convention.  Theatre  Equipment  Dealers 
Protective  Ass'n  and  Theatre  Equipment  Supply  Manu- 
facturers Ass'n,  Hotel  Jeflferson,  St.  Louis. 

OCTOBER 

17,  ninth  annual  dinner  dance.  Motion  Picture 
Bookers  Club,  Hotel  Commodore,  New  York. 

27,  28,  annual  convention,  Kentucky  Association  of 
Theatre  Owners,  Seelbach  Hotel  Louisville. 

NOVEMBER 

1-2,  convention.  Allied  Theatre  Owners  of  Texas, 
Dallas. 

27-28,  fall  board  meeting  of  National  Allied,  New 

Orleans. 

29-  Dec.  1,  annual  convention.  National  Allied,  New 
Orleans 


Gehring  Seeks  Longer 
20th-Fox  Chicago  Runs 

Twentieth  Century-Fox  assistant  General 
Sales  Manager  Will  Gehring  was  in  Chicago 
this  week  seeking  longer  loop  runs  for  his 
product.  Gehring  was  thought  likely  to  enter  a 
request  for  such  longer  runs  in  Fedeal  Judge 
Michael  Igoe's  court.  Judge  Igoe,  in  the  Jackson 
Park  Theatre  injunction,  had  limited  Chicago 
loop  first-runs  to  two  weeks.  The  20th-Fox 
executive  is  also  arranging  for  pre-release  show- 
ings of  "The  Snake  Pit." 


SAG,  AMPP  Extend 
Present  Contract 

The  Screen  Actors  Guild  and  the  Association 
of  Motion  Picture  Producers  this  week  an- 
nounced that  they  had  extended  their  existing 
collective  bargaining  contract,  which  was  to 
have  expired  at  midnight,  July  31,  to  Aug.  31. 
Meanwhile  a  new  contract  is  being  negotiated. 


Tfiat  FWMMV  Affair 
k  a  MOa/EV  Affeir  in 


Famous  artist  Al  Hirschfeld  shows  here 
what  occupies  the  Occupation  Force 
in  Berlin  (off  duty,  of  course) 


WHERE  VARIETY  REPORTS  IT 

'Only  newcomer  with  real 
drawing  power"— 

AND  WHERE  IT  HOLDS  OVER  TO  THE 
TUNE  OF  UNMATCHED  RAVES  LIKE: 

'Unqualified  honey  of  a  hit" 

—  Boston  American 

'Tops  in  comedy"  —Post 

'One  of  the  gayest  pictures  of  the 
past  few  years"  —Globe 

'One  continuous  howl"  —Traveler 


14 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


Selling  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising.  Publicity  and  Exploitation 


iTheatremen  Join  I.  M.  P.  S. 
Back  to  Showmanship  Idea 

As  revealed  in  the  following  pages  listing  First  Roll  Call  members  of  the  Institute  of 
Motibn  Picture  Showmanship,  progressive  theatremen  in  all  sections  of  the  country  have 
volunteered  to  exchange  information  and  ideas  on  selling  the  picture  and  management  of 
theatres  through  the  medium  of  a  new,  original  plan  for  mutual  advancement  of  their 
own  careers  and  the  welfare  of  motion  pictures  as  a  popular  entertainment  for  the  masses. 

Members  of  the  I.M.P.S.  find  the  means  through  this  movement  for  concrete  and  realistic 
approach  to  the  "back  to  showmanship"  goal  which  leaders  in  all  branches  of  the  film 
industry  have  declared  to  be  the  prime  hope  of  continued  prosperity  for  the  motion  picture 
business. 


The  I.M.P.S.  inaugurates  its  activities  with  a 
huge  membership  of  a  fraternity  for  improvement 
in  showmanship  and  their  own  personal  careers 
in  the  industry. 

The  membership  now  enrolled  is  a  mere  begin- 
ning for  I.M.P.S.,  into  whose  fold  are  invited  all 
men  and  women  working  in  the  theatre  field  as 
circuit  executives,  owner-managers,  managers, 
assistant  mangers,  staff  members  in  permanent 
positions.  An  idea  of  the  purposes  and  ideals 
of  I.M.P.S.  membership  is  sketched  in  the  fol- 
lowing excerpts  from  the  I.M.P.S.  code : 

Here's  how  I  prove  that  I'm  an  active  member 
in  good  standing  of  The  Institute  of  Motion  Pic- 
ture Showmanship.  That's  the  live-wire  organiza- 
tion of  alert,  progressive  showmen  who  are 
helping  to  keep  the  motion  picture  theatre  on  top 
as  the  home  of  wholesome  recreation;  safe  and 
comfortable  place  of  public  assembly,  where 
courteous  service  is  provided  all  entertainment 
seekers — young  and  old,  rich  and  poor,  alike. 

Every  good  I.M.P.S.  member  lives  up  to  the 
golden  rule  that  one  must  help  others  if  one  is 
to  be  helped  by  others.  So  I  pass  along  ideas  to 
my  fellow  showmen  by  reporting  regularly  to 
Showmen's  Trade  Review  about  showmanship  as 
I  practice  it  and  see  it  practiced. 

I  persevere  in  the  practice  of  Good  Showman- 
ship. By  that  is  meant  strict  application  to  the 
job  of  giving  the  public  what  it  likes,  and  making 
it  like  what  I  give  them. 

Good  showmanship  sells  tickets.  Many  things 


"Names  in  the  First  Roll  Call  indi- 
cate that  I.M.P.S.  membership  em- 
braces the  cream  of  the  showmanship 
crop."  Thus  a  prominent  exhibitor  long 
familiar  with  the  theatre  field  summed 
up  his  remarks  following  a  reading  of 
an  advance  proof  of  the  three  pages 
listing  those  I.M.P.S.  members  whose 
applications  were  on  file  as  of  July  28, 
1948. 


will  sell  tickets.  Display  of  the  big  star  name; 
telling  the  public  about  the  thrills  of  drama  or 
merry  laughter  of  comedy  the  particular  picture 
affords;  courteous  service  and  clean,  attractive 
lobby,  auditorium  and  lounges — all  these  play  a 
part  in  selling  tickets. 

I  practice  what  I  preach:  "Progress  Thru  Per- 
severance." In  other  words,  no  idea,  no  effort,  no 
amount  of  hard  work  is  overlooked  or  avoided 
in  my  daily  devotion  to  every  duty  of  my  job 
in  the  theatre. 

Starting  in  next  week's  issue,  reports  and 
suggestions  for  selling  the  picture  and  other 
activities  by  members  of  I.M.P.S.  will  become 
the  most  important  feature  of  the  section  of 
Showmen's  Trade  Review  devoted  to  show- 
manship and  management  of  the  theatre. 


I.M.P.S. 

Inaugurating  a  New  Idea 
In  Trade  Paper  Service 

We  recognize  and  greatly  appreciate 
the  confidence  reposed  in  this  publica- 
tion by  the  widespread  and  enthusiastic 
response  to  our  announcement  of  a  new 
and  very  ambitious  service  to  the  indus- 
try, as  evidenced  in  the  large  number  of 
top  theatremen  who  have  joined  the  In- 
stitute of  Motion  Picture  showmanship. 

Theatremen  in  all  parts  of  the  country 
have  given  the  most  emphatic  endorse- 
ment to  I.M.P.S.  by  their  membership 
applications  filed  in  advance  of  publica- 
tion of  the  news,  information  and  ideas 
whereby  the  men  on  the  job  in  theatres 
will  exchange  their  know-how  in  the 
interests  of  their  own  advancement  in 
the  showmanship  profession  and  progress 
in  the  art  and  craft  of  presenting  mo- 
tion pictures. 

We  invite,  and  we  strongly  urge,  all 
men  and  women  engaged  in  theatre  work 
to  join  with  these  live-wire  showmen  by 
subscribing  to  the  code  of  I.M.P.S.  in 
the  performance  of  their  duties  and  par- 
ticipating in  the  activities  of  this  great 
fellowship  dedicated  to  the  welfare  of 
the  industry  and  advancement  of  their 
own  careers. 

Were  we  of  STR  entirely  disassociated 
from  the  I.M.P.S.  we  still  would  be  im- 
pelled to  declare  our  conviction  that 
there  is  distinction  for  every  man  or 
woman  eligible  for  membership  to  join 
the  company  of  the  outstanding  show- 
men whose  names  appear  in  this  First 
Roll  Call. 

Finally,  we  must  take  the  occasion  to 
offer  our  thanks  to  the  many  individual 
theatremen  and  circuit  executives  who 
have  paid  us  such  high  compliment  by 
the  hundreds  of  membership  applica- 
tions and  letters  of  encouragement  for 
this  enterprise  for  the  service  and  better- 
ment of  motion  picture  showmanship. 


IF  YOU  ARE  A  PROGRESSIVE.  GOING-PLACES  MEMBER  OF  THE  THEATRE 
BRANCH  OF  THE  FILM  INDUSTRY  YOU  CAN  PROVE  IT  BY  SHOWING 
YOUR  MEMBERSHIP  CARD  IN  I.M.P.S.  JOIN  NOW.  YOUR  MEMBERSHIP 
CARD  WILL  BE  SENT  IMMEDIATELY  UPON  RECEIPT  OF  YOUR  APPLICA- 
TION. USE  BLANK  BELOW. 


Chick  Lewis,  General  Director 

Institute  of  Motion  Picture  Showmanship 

Showmen's  Trade  Review 

1501  Broadway,  New  York  18,  N.  Y. 

I  hereby  apply  for  membership  in  the  Institute  of  Motion  Picture  Showmanship,  with  the 
understanding  that  such  membership  in  no  way  obligates  me  to  pay  dues  nor  spend  money 
for  any  commodity  or  article  by  reason  of  such  membership. 

Name   

Theatre  

Street  :  

City    State  


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


15 


F.  B.  Allston 
Center  Theatre 
Hartsville,  S.  C. 
James  H.  Allbee 
Central  Theatre 
East  Boston,  Mass. 
James  D.  Ashe 
Abingdon  Theatre 
Wicomico,  Va. 
C.  M.  Atkinson 
Marlboro  Theatre 
Clio,  South  Carolina 
John  N.  Allison 
New  Vivian  Theatre 
Carlisle,  Indiana 
Zenobia  Austin 
Lyric  Theatre 
Williamson,  W.  Virginia 
Frank  B.  Avers  a 
Hippodrome  Theatre 
Niagara  Falls,  N.  Y. 
Guy  B.  Amis 

Princess  &  Strand  Theatre 
Lexington,  Tenn. 
Ernest  Alcanter 
Mission  Theatre 
Sacramento,  Calif. 
W.  N.  Allen 

Rockwood  Amusements  Inc. 
Nashville  5,  Tenn. 
Charles  Aaron 
Victory  Theatre  Co. 
New  London,  Conn. 
Morris  Appl-eby 
Ace  Theatre 

Toronto,  Ontario,  Canada 
Maurey  L.  Ashmann 
Interboro  Circuit,  Inc. 
New  York,  N.  Y. 
James  W.  Bergen 
RKO  Greenpoint 
Brooklyn,  N.  Y. 
Charles  F.  Brewer 
National  Theatre  Enterprises 
Jacksonville  1,  Fla. 
Edwin  L.  Boy 
Fowler  Theatre 
Fowler,  Indiana 
Ralph  Bass 

Berry  &  Temple  Theatres 
Hartsville,  S.  C. 

Percy  Bond 
Lorex  Theatre  ■ 
Loraine,  Texas 

Richard  Berner 
Vogue  Theatres 
Bronx,  N.  Y. 

Jake  Biben 
Atlas  Theatre 
Washington,  D.  C. 

Frank  M.  Boucher 
K-B  Theatres 
Washington,  D.  C. 

Burton  M.  Bausell 

R.  N.  Smith  Theatres,  Inc. 

Mission,  Texas 

W.  F.  Bender 
Bemidji  Theatre 
Bemidji,  Minn. 

Don  Bertling 
Brad  Theatre 
Bradford,  Ohio 

B.  N.  BiSBEE 

Pradise-Village  &  Lido 

Theatres 
Faribault,  Minn. 

J.  Winston  Blackwell 
Linco  Theatres 
Lincolnton,  Georgia 


E,  a.  Blanchard 
Coniston  Theatre 
Newport,  N.  H. 
E.  L.  BoGGS 
Varsity  Theatre 
Amory,  Miss. 
Harry  T.  Bollinger 
Gem  Theatre 
Emmitsburg,  Md. 
Archie  A.  Boney 
Ute  Theatre 
San  Jon,  N.  Mexico 
Albert  Botts 
Park  Theatre 
Bethesda,  Ohio 
Dock  Boyle 
Citrus- Aztec- Juarez 

Theatres 
Edinburg,  Texas 
Carl  Braun 

Jack  F.  Goldman  Theatres 
Cincinnati,  Ohio 
Lew  Bray 

Interstate  Circuit,  Inc. 

Harlingen,  Texas 

Joe  Brite 

Rialto  Theatre 

Alamosa,  Colorado 

Sam  E.  Brown 

Academy  Award  Theatre 

Hollywood,  California 

James  F.  Brunner 

Empire  Theatre 

Anacortes,  Washington 

C.  D.  Bullahd 

Main  Theatre 

Stonewall,  Oklahoma 

Harry  A.  Burke 

Community  Theatre 

Saratoga  Springs,  New  York 

Joe  Brown 

Long  Theatres 

Texas  City,  Texas 

William  J.  Blackmoee 

Lake  Theatre 

Duluth,  Minnesota 

Alfred  G.  Bonica 

22  Dix  Street 

Waltham,  Mass. 

Frank  Bryant 

RKO  Keith's  Theatre 

Washington  5,  D.  C. 

Leonard  Bloom 
Avenue  U  Theatre 
Brooklyn,  N.  Y. 

Raymond  O.  Burch 
Calvert  Theatre 
Washington,  D.  C. 

George  M.  Bertling 
New  Tipp  Theatre 
Tipp  City,  Ohio 

Harrison  E.  Bailey 
Palace  Theatre 
Gary,  Indiana 

W.  C.  Boston 
Midwest  Theatre 
Scottsbluff,  Nebr. 

A.  I.  Brandenburg 
Abbott  Theatre 
Huntington,  West  Va. 

Leonard  V.  Casey 
Hunts  Theatres  Inc. 
Wildwood,  N.  J. 

Howard  Colon 
Colonial  Theatre 
Hamburg,  Iowa 

Al  B.  Cogsdale 
Wells  Theatre 
Norfolk,  Va. 


W.  E.  Clenahan 
Elmora  Theatre 
Elizabeth,  N.  J. 
Hubert  B.  Daniels 
Roxy  Theatre 
Gallatin,  Tennessee 
Howard  R.  Cohn 
Century's  Midwood 
Brooklyn,  N.  Y. 

M.  L.  CONHAIM 

Warner's  Downtown 
Los  Angeles,  Calif. 
Ben  Coleman 
Senator  Theatre 
Washington,  D.  C. 
JoNO  C.  Caldwell 
Lee  Theatre 
Appomattox,  Va. 
M.  E.  Cammack 
Menominee  Theatre 
Menominee,  Mich. 
Roy  E.  Campbell 
Shafer  Theatre 
Garden  City,  Michigan 

G.  W.  "Gus"  Carlson 
Peoples  Theatre 
Superior,  Wisconsin 
Wren  T.  Cason 

El  Raton  Theatre 
Raton,  N.  M. 
Paul  Chaney 
Clnton  Theatre 
Blanchester,  Ohio 

H.  A.  Cherry 
Main  Theatre 
Phillipsburg,  N.  J. 
Ken  L.Christianson 
Roxy  Theatre 
Washburn,  N.  Dakota 
Frank  Circosta 
Ohio  Theatre 
Bellaire,  Ohio 
Ralph  Cobourne 
Community  Theatres  of  Ohio 
Loop  Theatres,  Inc. 
Toledo,  Ohio 

W.  L.  Crouse 

Regent  &  Grant  Theatres 

Eveleth.  Minn. 

C.  E.  Cupler 
Court  Theatre 
Washington,  Penna. 

Fred  S.  Curdts 
Fox  Theatre 
Greenville.  S.  C. 

Joseph  L.  Citron,  Mgr. 
Loew's  Olympia 
New  York,  N.  Y. 

F.  J.  Cahalan 
Magnet  Theatre 
Claremont,  N.  H. 

Francis  E.  Dalbec 
Wing  Theatre 
Wing,  N.  D. 

Charles  E.  Daniels 
Paramount  Theatre 
Glen  Falls,  New  York 

Paul  R.  David 
Esquire  Theatre 
Sacramento,  California 

C.  W.  Davis 
Rockingham  Theatre 
Reidsville,  N.  C. 

Charles  F.  Davis 
Ruby  Theatre 
Three  Forks,  Mont. 

Wm.  Davis 
Princess  Theatre 
Del  Norte,  Colorado 


Frank  De  Cicco 
Plaza  Theatre 
Hawthorne,  California 
Sal  Di  Gennaro 
Model  Theatre 
Brooklyn,  N.  Y. 
Jack  R.  Dillon 
Lee  Theatre 
Coulee  City,  Washington 
Elstun  Dodge 
Elstun  Theatre 
Cincinnati,  Ohio 

MiMMIE  L.  DWYER 

Lake  Theatre 

Celina,  Ohio 

Jack  Demos 

Lex  Theatre 

Chicago,  111. 

M.  J.  Dew  Brittain 

Grand-Avon-Strand 

Theatres 
Dubuque,  Iowa 
Albert  T.  Donovan 
Mohawk  Theatre 
North  Adams,  Mass. 
Robert  E.  Diem 
Loew's  Aldine  Theatre 
Wilmington  24,  Delaware 
Walter  W.  Doerre 
Broadway  Theatre 
Yreka,  California 
Watson  Davis 
Ritz  Theatre 
West  Point,  Miss. 
Edward  C.  de  Bruhl 
Round-Up  Theatre 
Los  Angeles,  Calif. 
John  J.  Driscoll 
Avalon  Theatre 
Milwaukee,  Wise. 
Billy  Davis 
Ritz  Theatre 
Gainesville,  Ga. 

Curt  Dbady 
Drive-In  Theatre 
Columbus,  Ga. 

A.  MiLo  De  Haven 
Waterville,  Ohio 

Charles  Demma 
Apex  Theatre 
Washington,  D.  C. 

Curtis  Everhart 
Manos  Theatre 
Newton  Falls,  Ohio 

Donald  J.  Edwards 
Paramount  Theatre 
Fremont,  Ohio 

Frank  L.  Ebert 
See-More  Theatre 
Seymour,  Wisconsin 

J.  Don  Edwards,  Sr. 
Park  Theatre 
Williamsport,  Penna. 

Charles  Elbreder 
Brentwood  Theatre 
Brentwood,  Mo. 

William  Evans 
Fox  Theatre 
Centralia,  Washington 

Bernice  L.  Fawcett 
Milford  Theatre 
Milford,  Mich. 

Howard  Feigley 
Rivoli  Theatre 
Toledo,  Ohio 

William  J.  Fleischer 
New  Franklin  Theatre 
Franklin,  Minnesota 


Frank  M.  Fletcher 
Iris  Theatre 
Houston,  Texas 
Paul  H.  Flexer 
Royal  Theatre 
Watertown,  Tenn. 
Frank  Forest 
Oakdale  Theatre 
Hazel  Park,  Mich. 
E.  H.  Forsythe 
Don  Gordon  Theatre 
Hou.'jton,  Texas 
Sol  Frank 

Frank  Theatre  Enterprises 
Chief  Theatre 
Coldwater,  Kansas 
Jack  Frisch 

Tri-State  Booking  Service 
Cincinnati.  Ohio 

L.  J.  Frownfelter 
Bonnie  Theatre 
Bagley,  Iowa 

Leonard  Frick,  Mgr. 
Cayce  Theatre 
Cayce,  S.  Carolina 

Colonel  L.  B.  Fuqua 
Kentucky  Theatre 
Eddyville,  Kentucky 

Arthur  A.  Fabrizio 
Norbury  Theatre 
Ellenville,  N.  Y. 

Albert  Finkel 
Park  Theatre 
Newark,  N.  J. 

Jack  A.  Farr 

Skyway  Drive-in  Theatre 

Bryan,  Texas 

Burke  Fox  Jr. 
Ambassador  Theatre 
Washington,  D.  C. 

J.  R.  Freeland 
Roxy  Theatre 
Franklin,  Ky. 

Ferdinand  J.  Guidroz 
Fun  Theatre 
Lockport,  La. 

Germain  Germain 
Palace  Theatre 
Pittsfield,  Mass. 

Russell  Bannister  Gurney  Jr. 
San  Quentin  Theatre 
San  Quentin,  Calif. 

Hervey  Gardenhire 
Rex  Theatre 
O'Donnell,  Texas 

L.  O.  Gnx 
Belolt  Theatre 
Beloit,  Kansas 

A.  Goldson 

Gold  Coast  Theatre 

Chicago,  Illinois 

G.   D.  GORHAM 

Strand  Theatre 
Black  Oak,  Arkansas 

Joe  K.  Gregg 
Gregg  Theatre 
Caney,  Kansas 

G.  G.  Griffin 
Cass  Theatre 
Plattsmouth,  Nebraska 

Arthur  J.  Gross 
Capitol  Theatre 
Woodbine,  New  Jersey 

Charles  Guelson 
Badger  Theatre 
Stoughton,  Wisconsin 


16 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


Theo.  Grange 

Everett,  Realto,  Mt.  Oliver 

Theatres 
Everett,  Pa. 
Clifton  B.  Gbaeff 
Mack  Theatres 
Chester,  Pa. 
Eddie  A.  Grubb 
Eastside  Auto  Theatre 
Columbus,  Ohio 
Virginia  E.  Hale 
Lincoln  Theatre 
Taft,  Oregon 
J.  O.  Harrison 
Kay  Theatre 
Huntington,  Texas 
R.  S.  Hess 
Groton  Theatre 
Groton,  Conn. 

M.  E.  Hensler 
Park  Theatre 
Auburndale,  Florida 

Ben  Hershberg 

East  Side  Drive-In  Theatre 

Cleveland,  Ohio 

Harry  Hobolth 
De  Luxe  Theatre 
Imlay  City,  Michigan 

M.  W.  Hurhes 
Colonial  Theatre 
Astoria,  Illinois 

Homer  U.  Hulsey 

Ozark  Theatre 

St.  Claire,  Missouri 

Gordon  Hutghins 
State  Theatre 
Corning,  Arkansas 

R.  D.  Hutchings 

Home  &  Portage  Theatres 

Portage,  Wisconsin 

J.  William  Horton 

643  Watkins  Street,  S.E. 

Grand  Rapids,  Michigan 

Mb.  Robert  A.  Hynes 
Missouri  Theatre 
St.  Joseph,  Mo. 

F.  L.  Howard 
Star  Theatre 
No.  Brookfield,  Mass. 

Gilmer  M.  Hall 
Village  Theatre 
Hilton  Village,  Va. 

Ralph  Hamilton 
Jewel  Theatre 
Denver  10,  Colo. 

Clinton  L.  Harkey 
Angler  Theatre 
Angier,  N.  C. 

W.  E.  Hebert 

Langston  University  Theatre 
Langston,  Oklahoma 

V.  F.  Haselhorst 
Northville  Theatre 
Northville,  S.  Dakota 

J.  A.  Jackson 
Empire  Theatre 
Birmingham,  Alabama 

Thomas  James 
Comet  Theatre 
St.  Louis,  Mo. 

J.  K.  Jameson 

Fitz  &  Joy  Theatres 

Bald  Knob,  Arkansas 

A.  B.  Jefferis 
Jefferis  Theatre 
Piedmont,  Missouri 


Irl  M.  Jeffries 
Webb  Theatre 
Webster,  Wisconsin 
Taylor  F.  Joyce 
Castle  Theatre 
Pryor,  Oklahoma 
Milton  Jacobson 
Stone  Theatre 
Detroit,  Michigan 
W.  Byron  Jones,  Jr. 
Cameo  Theatre 
Bristol,  Virginia 
C.  Jarvis 
Avalon  Theatre 
Marysville,  Ohio 
Stephen  Klem 
Superior  Theatre 
East  Superior,  Wise. 

Simon  King 
Macon  Theatre 
Tuskeegee,  Ala. 

John  Keafgisin 
Cornell  Theatre 
Chicago,  111. 

Rudolph  A.  Kuehn 
Aldon  Theatre  Corp. 
Elizabeth,  N.  J. 

O.  B.  Kopping 
Liberty-Strand-Foxy 

Theatres 
Kalispell,  Montana 

David  J.  Kane 
Rivoli  Theatre 
Newark,  N.  J. 

Harold  Kafko 
Tiffany  Theatre 
Brooklyn,  New  York 

Hjalman  Kauppi 
Lake  Theatre 
Eden  Valley,  Minn. 

Mitchell  Kelloff 
New  Ute  Theatre 
Aguilar,  Colorado 

John  Kirby 
Grove  Theatre 
Alamosa,  Colorado 

John  R.  Kois 
Telenews  Theatre 
Buffalo,  New  York 

Merritt  a.  Kyser 

Aurora  Theatre 

East  Aurora,  New  York 

Stanley  Kaiz 
Glenwood  Theatre 
Ridgewood,  L.  I. 

Jay  a.  King,  Jr. 
Yorktown  Theatre 
Elkins  Park,  Pa. 

Hyman  Kessleb 
Odeon  Theatre 
New  York,  N.  Y. 

Phil  Katz 

Warners  Enright  Theatre 
Pittsburgh  6,  Pa. 

J.  C.  (Jack)  King 
Paramount  Theatre 
Amarillo,  Texas 

Fred  W.  Kruegeh 
Ogden  Theatre 
Milwaukee,  Wis. 

John  R.  Knight 
Capitol  Theatre 
Welland.  Ont. 

Frank  Kennedy 
Dreamland  Theatre 
flerington,  Kans. 


Ed  Kidwell 

Theatre  Enterprises,  Inc. 
Roswell,  New  Mexico 
Fred  W.  Krueger 
Ogden  Theatre 
Milwaukee,  Wis. 
Maurice  W.  Lathrop 
Orland  Theatre 
Orland,  California 

W.  J.  Laurie 
Vista  Theatre 
Rio  Vista,  California 

Chas.  Lautem 
Tower  Theatre 
Bastrop,  Texas 

John  M.  Lawrence 
Rex  Theatre 
Nashville,  Tenn. 

J.  C.  "Stub"  Lee 
Town  Hall  Theatre 
Quincy,  California 

A.  T.  Lehmann 
Paramount  Theatre 
Middletown,  New  York 

Charles  T.  Lehning 
Gem  Theatre 
Cairo,  Illinois 

Leonard  J.  Leise 
Rand  Theatre 
Randolph,  Nebraska 

Bill  Lemke 
Lakes  Theatre 
Antioch,  Illinois 

Philip  H.  Lewis 

Valley  Theatre 

Spring  Valley,  New  York 

R.  J.  Lewis 

Epsom  Drive -In  Theatre 
Houston,  Texas 

William  E.  Lewis 
Lewis  Theatres 
Millington,  Maryland 

Morris  Liiiman 
Sylvan  Theatre 
Rutherfordton,  N.  C. 

Joseph  Martin  Lorenz 
Gaelic  Theatre 
Chicago,  Illinois 

C.  H.  Lucas 

Coastal  Drive-in's  Inc. 
Kissimmee,  Florida 

Alfred  Loewenthal 
Tivoli  Theatre 
Jersey  City,  N.  J. 

William  A.  Levee 
Liberty  Theatre 
Freehold,  N.  J. 

Ken  Law 
Cozy  Theatre 
Argos,  Ind. 

Lawrence  Lewis 
Brock  Theatre 
Toronto,  Canada 

Billy  Lovorn 
Strand  Theatre 
Georgetown,  S.  C. 

Jack  Miller 
Palace  Theatre 
Los  Angeles,  Calif. 

F.  X.  Mebkley 
Rialto  Theatre 
Columbia,  Ky. 

Robert  K.  McKinney 
United  Artists 
Pasadena,  Calif. 


Al  Myers 

Al  Myers  Theatre 

Portland,  Ore. 

Wally  Mazur 

Ace  Theatre 

Detroit.  Mich. 

Harry  E.  Martin 

Royal  Theatre 

Gainesville,  Ga. 

Vincent  Mastracco 

Smalley's  Camden  Theatre 

Camden,  N.  J. 

Kenneth  W.  Miller 

Roxy  Theatre 

Martinsburg,  Pa. 

Haeby  a.  McCobmack 

Park  Theatre 

Roselle  Park,  N.  J. 

S.  J.  Melzeb 

Westdale  Theatre 

Toronto,  Canada 

George  Mandryk 

Mayfair  Theatre 

Olds,  Alberta,  Canada 

Doug  Melloti 

Naylor  Theatre 

Washington,  D.  C. 

H.  Jensen  Mark, 

Casino  Theatre 

So.  Langhorne,  Pa. 

Les  Martin 

South  Main  Drive-In 

Houston,  Texas 

Harry  G.  Miller 

State  Theatre 

Passaic,  New  Jersey 

Reid  Mitchell 

"R"  Theatre 

Auburn,  Illinois 

Roy  Mitchell 

"R"  Theatre 

Auburn,  Illinois 

Walter  L.  Morbis 

Pike,  Tower  &  Lee  Theatres 

Knoxville,  Tenn. 

D.  P.  Morton 
Cole  Theatre 
Hallettsville,  Texas 

W.  L.  Moxley 
Mox  Theatre 
Blytheville,  Arkansas 

Hugo  Mueller 

Will  Rogers  Theatre 

Chicago,  Illinois 

Robert  T.  Murphy 
20th  Century  Theatre 
Buffalo,  New  York 

William  R.  Murphy 
Luna  Theatre 
Clayton,  New  Mexico 

William  L.  McClain 
Virginia  Theatre 
Carrollton,  Ohio 

Terry  McDaniel 
Westates  Theatres 
Pasadena,  California 

Robert  McGlocklin 
518  W.  Bond 
Hastings,  Michigan 

George  J.  McFadden 
Rialto  Theatre 
Renovo,  Pa. 

Leslie  E.  Mitchell 
Regent  Theatre 
Brockville,  Ontario,  Canada 

Frank  M.  Medeck 
Roxy  Theatre 
Menno,  So.  Dakota 


Roy  Lee  Matthews 
407  Royal  Avenue 
Goldsboro,  N.  C. 
M.  Monty  Morrison 
Western  Theatre  Attractions 
Co. 

Los  Angeles,  Calif. 
Paul  W.  Moore 
Paramount  Theatre 
Baltimore,  Md. 
W.  Ray  McCormack 
Elco  Theatre 
Elkhart,  Ind. 
Nicholas  Natale 
Worcester  Theatre 
Worcester,  New  York 
Fred  J.  Nelrich 
Nodak  Theatre 
Wyndmere,  North  Dakota 

W.  Vabick  Nevins  III 
Campus  Theatre 
Alfred,  New  York 

Lewis  W.  Nickell 
Alpine  Theatre 
Eskdale,  W.  Virginia 

Jos.  J.  Nelson 
212  So.  Cecil  St. 
Phila.  39,  Pa. 

RuFus  C.  Neas 
Cameo  Theatre 
Bristol,  Va. 

John  G.  Newkirk 
Beach  Cliff  Theatre 
Rocky  River,  Ohio 

Jack  Nelson 

Capitol  Theatre 

North  Bay,  Ontario,  Canada 

Homer  H.  Newman 
Strand  Theatre 
Marshall,  111. 

Kelley  Norwood 
Norwood  Theatre 
La  Habra,  Calif. 

Frank  J.  Orlando 
Elmiro  Theatre 
Santa  Monica,  Calif. 

Russell  U.  Olnhausen 
Carol  Theatre 
Broughton,  Pa. 

Jack  O'Connell 
Loop-Port-Paulding 

Theatres 
Toledo,  Ohio 

Virginia  O'Connell 
Community  Theatres  of 

Ohio 
Toledo,  Ohio 

G.  B.  Odlum 

Oak  Ridge  Theatre 

Operations 
Oak  Ridge,  Tenn. 

Dale  Oswalt 
Community  Theatres  of 

Ohio 
Toledo,  Ohio 

George  Pajonas 
Traymore  Theatre 
Brooklyn,  New  York 

James  P.  Papayanakos 
Gralyn  Theatre 
Gouveneur,  New  York 

L.  A.  Pawley 
Desert  Theatre 
Indio,  California 

Horace  Payne 
Palace  Theatre 
Moody,  Texas 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


17 


Lester  Persall,  Jr. 

Priest  Theatre 

High  Springs,  Florida 

Wayne  Peterson 
Dell  Theatre 
Cottonwood,  Minn. 

Pat  Plummer 

Wahoo  &  Chief  Theatres 

Wahoo,  Nebraska 

L.  M.  PoE 
Electric  Theatre 
Blockton,  Iowa 

Earl  Potter 
Tivoli  Theatre 
Miami,  Florida 

J.  E.  Poynter 
Westates  Theatres 
Pasadena,  California 

Roy  O.  Prytz 
Granada  Theatre 
Duluth,  Minn. 

Patrick  Pugliese 
Palace  Theatre 
Wilkes  Barre,  Penna. 

HuLEN  J.  Penney 
Midway  Theatre 
Lubbock,  Texas 

Howard  S.  Phillips 
Renel  Theatre 
Phila.  38,  Pa. 

Charles  M.  Phillips 
Wintergarden  Theatre 
New  York  19,  N.  Y. 

Bill  Porter 
Drake-Oasis  Theatre 
Wilson,  N.  C. 

Hugh  Parker 
Park  Theatre 
Chicago,  111. 
Roland  L.  Parks 
New  Theatre 
Hayti,  S.  D. 

Wayne  R.  Page 
Lyric  Theatre 
Stuart,  Fla. 
Dick  Peffley 
Paramount  &  Strand 

Theatres 
Freemont,  Ohio 

Thomas  H.  Piatt 
Main  Theatre 
St.  Marys,  W.  Va. 
Eugene  Propes 
Ritz  Theatre 
Gainesville,  Ga. 

William  Cooper  Powelson 
Capitol  Theatre 
Steubenville,  Ohio 

John  Quaker 
Mayfair  Theatre 
West  New  York,  N.  J. 
G.  C.  Ramsay 
Village  Theatre 
Claremont,  California 
Joseph  S.  Rapalus 
Majestic  Theatre 
Easthampton,  Mass. 
Truman  Riley 
Palace  Theatre 
Mc Allen,  Texas 
Allan  Risk 
Centro  Theatre 
Los  Angeles,  California 
Emmett  F.  Roche 
Hart-Pentwater-Shelby 

Theatres 
Hart,  Michigan 
Bob  Rogers 
Vance  Theatre 
Chipley,  Florida 


Johnnie  Ryan 
Texan  Theatre 
Wichita  Falls,  Texas 

Morris  Rosenthal 
Loew-Poli  Theatre 
New  Haven,  Conn. 

George  B.  Reinert 
Rialto  Theatre 
AUentown,  Pa. 

Stanley  D.  Rothenberg 
Rothenberg  Theatres 
Boston  16,  Mass. 

Fred  Reeih 
Capitol  Theatre 
Madison,  Wise. 

Robert  E.  Rosen 

Time  Theatre 

Sioux  Falls,  So.  Dak. 

Charles  N.  Ryan 
Dimmer-Warner  Theatres 
Chicago,  111. 
William  Reiser 
Arcadia  Theatre 
Pittsburgh,  Pa. 

Kenneth  M.  Robinson 
Regus  Theatre 
Binghamton,  N.  Y. 

Robert  E.  Squires 
Manawa  Theatre 
Manawa,  Wis. 
Jack  N.  Story 
Mary  Agnes  Theatre 
Jamestown,  Kentucky 

Steven  Gordon  Spradley 
Capitol  Theatre 
Miami,  Fla. 

Joe  Smith 

Temple  &  Greer  Theatres 
Mangum,  Oklahoma 

David  Siegel 
Garden  Showplace 
Springfield   Gardeas,  N. 

George  E.  Sawyer 
Victory  Theatre 
New  London,  Conn. 
Mrs.  Agnes  C.  Shearouse 
Park  Theatre 
Auburndale,  Fla. 
Edward  I.  Selette 
Crown  Theatre 
Hartford,  Conn. 
Samuel  .Solomon 
Riviera  Tlieatre 
Phila.,  Pa. 
Ralph  M.  Saunders 
Colony  Theatre 
Winter  Park,  Fla, 

Anthony  P.  Serhitella 
Gage  Park  Theatre 
Chicago,  ill. 
Wallace  M.  Smith 
Palace  Theatre 
Cisco,  Texas 

A.  J.  Sabo 
State  Theatre 
Woodbridge,  New  Jersey 

Ansel  N.  Sanborn 
Opera  House 
Sanbornville,  N.  H. 
Joseph  M.  Saxon 
Port  Theatre 
Brookport,  Illinois 
Bernard  Schlussel 
Farnum  Theatre 
Hamtramck,  Michigan 

Jeanneite  Schoeneman 
Wahoo  &  Chief  Theatres 
Wahoo,  Nebraska 


Boyd  F.  Scott 

Chief  &  El  Morro  Theatres 

Gallup,  New  Mexico 

Thos.  a.  Scott 
Scott  Theatre 
Archbold,  Ohio 
Clarence  Shartzer 
Orpheum  Theatre 
Flagstaff,  Arizona 

S.  Silver 
Cokato  Theatre 
Cokato,  Minnesota 

Gilbert  B.  Small  Jr. 

Midtown  Theatre 

San  Francisco,  California 

G.  S.  Smith  ' 
Olympic  Theatre 
Utica,  New  York 

T.  W.  Stallings 
Clinton  Theatre 
Blanchester,  Ohio 

Milan  G.  Steele 
Ritz  Theatre 
Pawnee,  Oklahoma 

Earle  J.  Stierwalt 
McCleary  Theatre 
McCleary,  Washington 

W.  H.  Storl 
Milan  Theatre 
Milan,  Michigan 

Maurice  L.  Stribling 
Ritz-Vanity  &  Strand 

Theatres 
Crawfordsville,  Indiana 

Al  Swett 

B  &  B  Theatres  Co. 
Jacksonville,  Florida 

Jack  Segal 
Biltmore  Theatre 
Brooklyn  7,  N.  Y. 

Harry  F.  Shaw 
Loew-Poli  Theatre 
New  Haven,  Conn. 

Benjamin  E.  Schreiber 
Sumner  Theatre 
Brooklyn,  N.  Y. 
Edward  Schwarzbart 
Tivoli  Theatre 
Brooklyn,  N.  Y. 
Ira  Sherk 
Mt.  Wolf  Theatre 
Mt.  Wolf,  Penna. 
R.  C.  Stokke,  Jr. 
Colonial  Theatre 
Lincoln,  Nebraska 
Ray  E.  Schmidt,  Jr. 
Community  Theatre 
Tuckerton,  N.  J. 
Arthur  J.  Stein 
Uptown  Theatre 
Lynn,  Mass. 
Don  Sharp 
Sharum  Theatre 
Walnut  Ridge,  Ark. 
Gerard  A.  Savoie 
Paramount  Theatre 
Brattleboro,  Vermont 
Cong  Sideri 
Suffolk  &  Riverhead 

Theatres 
Riverhead,  N.  Y. 
Wayne  Sweeney 
LaPorte  Theatre 
LaPorte,  Ind. 
Douglas  J.  Spieckerman 
Port  Lavaca 
Port  Lavaca,  Texas 
Jos.  V.  Shea 
Garden  Theatre 
Greenfield,  Mass. 


Fred  Sorella 
Vogue  Theatre 
Indianapolis,  Ind. 

W.  S.  Samuel 
McKinney,  Texas 

Harvey  G.  Thorpe 
Crosby  Theatre 
Crosby,  Minn. 

Fred  R.  Tins 
Kent  Theatre 
Brooklyn,  New  York 

Leo  Toner 
Fox  Theatre 
Riverside,  New  Jersey 

W.  G.  Trout 
Roxy  Theatre 
Holbrook,  Arizona 

Arthur  Turner 
Heilig-Mayflower-State 

Theatres 
Eugene,  Oregon 

George  Thornton 
Orpheum  Theatre 
Saugerties,  N.  Y. 

P.  Clifford  Tolmie 
Easton  Theatre 
Easton,  Pa. 

Don  Tillotson 
Arcada  Theatre 
Holton,  Kansas 

Edwin  M.  Teetsell 
Strand  &  Ritz  Theatres 
Tooele,  Utah 

Dean  C.  Trippler 
Canova  Theatre 
Canova,  S.  D. 

Leverne  F.  Townsend 
Royal  Theatre 
Hoisington,  Kansas 

W.  T.  Thompson 
Grand  Theatre 
Fargo,  N.  D. 

R.  R.  Thomas 
Colony  Theatre 
Palm  Beach,  Fla. 

Joseph  R.  Ullman 
Orpheum  Theatre 
Ada.  Minnesota 
Peter  V.  Vaselopulos 
Parkway  Theatre 
Chicago,  Illinois 
Fred  G.  Vining 
Plaza  Theatre 
Salem.  Mass. 

Peter  T.  Vatsures 
Schines  Strand-Star  Theatre 
Delaware,  Ohio 
Cyril  C.  Woolley 
Rahway  Theatre 
Rahway,  N.  J. 

J.  D.  Wallace 
Midway  Drive-In 
Roscoe,  Texas 

David  Pearce  White 
Roxy  Theatre 
Decatur,  Ala. 

C.  D.  Weiser 

Pix  &  Sky  Theatre 

Middleburg.  Pa. 

Russell  M.  White 
Orpheum  Theatre 
Elkhart,  Indiana 

Reed  Whatley 

Showboat  &  Ora  Theatres 

Freeport,  Texas 

Bill  Williams 
Century  Theatre 
Sudbury.  Ontario.  Canada 


Art  Wartha 

Manta  &  Rose  Theatres 

Chicago.  111. 

Joseph  I.  Weiss 
Grant  Theatre 
Phila..  Pa. 

Charles  C.  Wagner 
Grand  Theatre 
Phila..  Pa. 

J.  E.  Wallis 
Fox  Theatre 

Toronto.  Ontario,  Canada 

Chet  Werner 

Le  Sueur  Theatre 

Le  Sueur,  Minn. 

Keith  Wilson 

Odeon  &  Roxy  Theatres 

Brampton,  Ontario.  Canada 

John  W.  Woytinek 
Gayble  Theatre 
No.  Jiidson,  Ind. 

Al.  J.  Wagner 
Blue  Fox  Theatre 
Grangeville,  Idaho 

G.  G.  Waller 

Prairie  Theatre 

Sun  Prairie,  Wisconsin 

Eldridge  Wanstrom 
Cannon  Theatre 
Cannon  Falls,  Minn. 

.1.  D.  Warnock 
Luna  Theatre 
Battle  Creek,  Iowa 

W.  J.  Whaley 
Deep  River  Theatre 
Deep  River,  Iowa 

Cecil  G.  White 

National  &  Palace  Theatres 

Mexia,  Texas 

G.  R.  Whitney 
Dai-Roy  Theatre 
Mio,  Michigan 

Howard  H.  Whittle 

Penn  Theatre 

West  Reading,  Penna. 

Clyde  E.  Williams 
Texas  Theatre 
Knox  City,  Texas 

Winston  C.  Willis 
Palm  Theatre 
Meigs,  Georgia 

J.  Edward  Wise 
Fairview  Theatre 
Cleveland,  Ohio 

William  L.  Woodin 
Keystone  Theatre 
Towanda,  Penna. 

Paul  Woods 

Princess  &  Gem  Theatres 
Beardstown,  Illinois 
Melvin  Worth 
Shuler  Auditorium 
Raton,  New  Mexico 

Hilmer  Youngren 
Community  Theatre 
Ireton,  Iowa 

Lee  Zwiebel 
Sierra  Theatre 
Susanville,  Calif. 

Christopher  G.  Zepp 
Sylvan  Theatre 
Washington,  D.  C. 

John  A.  Zimmermann 
Shea's  Niagara  Theatre 
Buffalo,  New  York 

A.  W.  Yahraus 
Bryan  Theatre 
Bryan,  Ohio 


18 


SHOWMEN'S  TRADE  REVIEW,  August-  7,  1948 


DISPLAY  HIGHLIGHTS  'OLD  AND  NEW  ANGLE.  When  Manager  George  J.  Forhan 
of  Famous  Players'  Belle  Theatre,  Belleville,  Ontario,  Canada,  went  out  to  promote  a  window 
display  on  RKO  Radio's  "I  Remember  Mama,"  he  decided  to  base  it  on  the  "old  and  new " 
angle.  And  the  result  is  shown  above — a  display  of  bathing  suits,  one  representing  the 
"old  look,"  the  other  the  "new  look." 

Loveliness,  Not  Beauty,  Is  Basis  of 
Mother  Contest  in  Chicago  on  ^Mama^ 


'Joan'  NatM  Campaign 
Declared  Biggest  Yet  d| 

Declared  to  be  "the  biggest  effort  ever  made 
to  pre-sell  a  motion  picture  to  the  world,"  RKO 
Radio  is  launching  a  national  campaign  for 
"Joan  of  Arc,"  Sierra  Picture  presentation 
produced  by  Walter  Wanger,  it  was  announced 
late  last  week  by  S.  Barret  McCormick,  na- 
tional director  of  advertising. 

There  will,  in  fact,  be  two  campaigns — the 
pre-selling  schedule,  now  getting  under  way, 
and  the  general   release  campaign  to  follow.  * 
The  former  consist  of  a  series  of  three  full-page  r 
uds  in  all  leading  publications  and  two  styles  ' 
of  half-page  ads  in  the  comic  sections  in  top 
newspapers  throughout  the  country. 

The  first  full-page  color  ad  is  scheduled  as 
follows :  Look,  Aug.  I7th  issue ;  Life,  Aug.  16th 
issue ;  Time,  Aug.  30th ;  the  September  issue 
of  Liberty,  Cosmopolitan,  Movie  Story,  Motion 
Picture ;  the  October  issue  of  Movie  Life,  Movie 
Star  Parade,  Movieland  and  Screen  Guide. 

The  newspaper  supplement  campaign  gets 
under  way  Oct.  31  and  continues  through  No- 
vember. The  grand  total  circulation  is  some  90 
million  copies. 


Working  up  a  contest  with  a  major  metropoli- 
tan newspaper  is  a  notoriously  difficult  feat 
to  achieve,  but  the  RKO  Radio  forces  put  it 
over  in  Chicago  recently  for  the  Palace  Thea- 
tre engagement  of  "I  Remember  Mama."  The 
gadget  was  a  Lovely  Mother  Contest  in  con- 
junction with  the  Chicago  Daily  News.  As 
could  be  expected  of  a  promotion  with  a  paper 
of  such  stature  as  the  News,  the  stunt  proved 
to  be  100  per  cent  major  league. 

The  awards  alone  made  it  big.  The  first 
prize  was  $500,  the  second  $200,  and  there  were 
three  prizes  of  $100  each.  Large  papers  won't 
fool  with  snide  stuff.  Besides  this,  84  passes  for 
two  were  given  out  as  consolation  prizes,  and 
the  95  finalists  were  guests  at  a  special  luncheon 
at  the  Bismark  Hotel.  Irene  Rich  was  honor 
guest  and  later  awarded  the  prizes  on  the  stage 
of  the  Palace.  More  than  4,000  photos  found 
their  way  to  the  desk  of  the  contest  editor, 
Meriot  Taylor  of  the  News. 

The  contest  itself  went  2^  weeks,  and  dur- 
ing this  time  the  paper  ran  a  daily  article  at  the 
head  of  the  woman's  page,  which  in  the  News 
is  the  first  page  of  the  second  section.  On  sev- 
eral occasions  photos  connected  with  the  contest 
were  shifted  over  to  the  picture  page. 

The  daily  space  on  the  woman's  page  gener- 
ally carried  one  or  more  cuts  each  day,  for  the 
most  part  photos  of  entrants.  The  tieup  with  "I 
Remember  Mama"  was  always  present,  however, 
and  when  cuts  of  entrants  were  not  immediately 
available  material  from  the  picture  itself  was 
used.  Thus  Irene  Dunne  appeared  three  times, 
Barbara  Bel  Geddes  twice  and  three  scene  stills 
were  run. 

This  contest  was  a  good  example  of  how  ex- 
ploiteers  are  getting  away  from  the  regular 
beauty  contest  idea.  Here  the  scheme  was  to 
select  the  "loveliest"  mother,  not  the  most 
beautiful.  The  rules  printed  in  the  paper  care- 
fully explained  that  the  mother  could  be  any 
age,  have  white  hair,  and  be  not  pretty  in  the 
accepted  sense — although  you  and  I  know  that 
the  pretty  ones  had  some  advantage. 

Apparently  the  News  officials  were  a  little 
surprised  at  the  large  number  of  entrants  and 
the  mounting  interest  about  the  stunt,  for  when 
entries  had  been  concluded  the  paper  ran  ad 
plugs  on  the  front  page  for  four  days  until  the 


day  of  the  naming  of  the  winners.  The  winner 
was  Mrs.  Rita  Farnon,  youngish  and  good 
looking,  but  not  the  professional  type  of  beauty. 
The  other  winners  varied,  with  one  an  older, 
completely  motherly  woman. 

That  the  newspaper  was  pleased  with  the 
result  of  the  contest  showed  up  when  film 
reviewer  Sam  Lesner,  not  only  reviewed  the 
film  favorably,  but  v/rote  what  might  be  called 
a  second  review  the  next  day.  This  is  some- 
thing new  in  reviewing,  and  you  can  bet  the 
RKO  boys  thought  it  a  mighty  good  idea.  It 
all  paid  off  handsomely. 


'Know  Your  Stars' 
Winners  Announced 

Nine  New  Yorkers  and  a  resident  of  Yonkers 
have  been  adjudged  major  prize  winners  in  the 
Rivoli  Theatre's  "Know  Your  Stars"  contest, 
in  which  more  than  10,000  patrons  participated. 
Top  prize  winner  was  Flora  E.  Meltzer,  of  1 
West  85th  Street. 


'Velvet'  Touch  Premiere 

"The  Velvet  Touch,"  Independent  Artists 
production  for  RKO  Radio  release,  will  have 
its  world  premiere  at  New  York's  Rivoli  Thea- 
tre following  the  run  of  the  current  film. 


Florida  State  Theatres  Manual  Is 
Treasure  of  Exploitation  Material 


There  are  exploitation  manuals  and  exploita- 
tion manuals — some  are  simple  pieces  of  paper 
typewritten,  even  badly  typewritten ;  others  be- 
come elaborate  booklets  of  real  professional 
lustre.  One  of  the  most  elaborate  we  have  seen 
is  a  21-page  booklet  put  out  by  Florida  State 
Theatres  in  connection  with  its  "Over  the 
Hurdles — Beat  '47  Drive."  This  brochure  is  a 
pictorial  record  of  the  activities  of  the  chain's 
theatres  in  all  fields  of  exploitation  and  it  sure 
shows  the  boys  with  the  camera  have  been  busy. 

Using  11"  X  17"  pages  on  heavy  stock  and 
reproducing  the  layouts  by  the  offset  process, 
the  coverage  of  activities  is  truly  terrific  and 
makes  very  evident  the  tremendous  amount  of 
work  done  in  the  drive.  Just  to  give  you  an 
idea  how  much  material  is  crowded  into  the 
21  pages,  let  us  break  down  the  material.  Here 
goes : 

Ballyhoo  :  nearly  100  illustrations 
Lobby  and  front :  65  illustrations 
Window  tieups :  28  illustrations 
Giveaways  :  4  examples,  30  illustrations 
Beauty  contests:  2  examples,  11  illustra- 
tions 

Fashion  shows :  1  example,  4  illustrations 
Talent  shows :  half  dozen  examples,  22 
illustrations 

Radio  shows :  1  example,  page  of  illustra- 


tions 

Kiddie  matinees :  6  examples,  17  illus- 
trations 

Four  more   pages  of  further  scattered 
stunts  and  other  activities 

If  anybody  can  concentrate  more  stuff  into 
21  pages  we'd  like  to  see  it.  The  total  effect 
is  to  give  the  "reader"  a  fine  impression  of  the 
massive  job  of  work  put  out  by  the  Florida 
State  theatre  staffs  for  the  drive.  Almost  any 
ballyhoo  stunt  you  have  ever  heard  of  turns 
up  in  these  pages,  from  the  couple  dressed  as 
Tarzan  and  Jane  to  the  summer  Santa  Glaus. 
The  Lobby  and  Front  sections  contain  conven- 
tional treatments  and  some  not  so  conventional 
— like  the  wax  model  in  bed  for  "Sleep  My 
Love." 

Window  tieups  mostly  concern  "The  Big 
Clock."  You  can  imagine  what  they  did — you 
probably  did  it  yourself.  The  Giveaway  pages 
reveal  a  big  tieup  with  American  World  Air- 
ways in  which  a  weekly  trip  to  Havana  is  the 
prize.  The  rest  of  the  features  are  thoroughly 
covered,  with  great  care  evident  in  the  page 
makeups  and  a  fine  job  of  printing. 

The  Florida  State  Theatres  booklet  is  in 
truth  a  veritable  treasure  house  of  exploitation 
material  that  can  be  drawn  upon  for  years  to 
come. 


°^^HoMA  cry 

ma 


June  22  ""  """^ 


t  ; 


^^^^^^  1,  Texl* 
^6  have  •fuat- 

*'^ghly  be?f^^"  that  331  » 

lelds  to  seeing         °^  had 

i'^A^^Uon^'^i  ^^^^'^^n\f.f^-T^^l^^^^^      up  very 
,^^^e  --eaous.        «l"ed  to  ..^^oaae 

KED  flivl^^"""  betveen     ^''^  la  olfl*''®  Motion 

"•leg  ever 


HOWARD  HMS 


ranks  with  the  finest  motion  pictures  ever 
produced,  regardless  of  type! 


released  thru  U  A 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


Campaign  Material  for 
REPUBLIC'S' 

"The  Gallant  Legion" 

GE1*ERAL  APPROACH:  Action-crammed, 
western-style  drama  of  the  Texas  Rangers' 
fight  to  foil  the  attempt  of  a  group  of  law- 
less men  to  cut  off  the  state's  western  area 
into  a  separate  territory.  It  is  rip-roaring, 
gun-shooting  fare  for  addicts  of  thrills-and- 
spills  westerns,  with  but  slight  attempt  to 
attract  women  aside  from  the  incidental  love 
interest.  Good  marquee,  lobby  and  ad  draw- 
ing card  are  the  names  of  the  top  western 
stars— William  EUiott,  Jack  Holt,  Bruce 
Cabot  and  Andy  Devine. 

NEWSPAPER  ADS:  The  14  ad  mats  are 
nicely  balanced  with  copy  and  cuts,  having 
enough  white  space  around  them  to  make 
them  easy  to  take  in  at  a  hasty  glance.  They 
vary  in  size  from  the  one-column,  14  liners 
to  210  lines  in  a  two-column  ad  that  is  out- 
standing and  will  hit  the  eye  on  any  news- 
paper page.  Others  especially  effective  are 
the  4-col.  100  liner,  the  3-col.  148  liner  and 
the  4-col.  130  liner.  All  but  the  small  ads 
contain  pictorial  layout  suggesting  the  film's 
dramatic  highlights,  and  most  with  star  por- 
trait. Title  is  played  up  in  various  shades  of 
.type. 

POSTERS:  The  three  posters,  six-,  three- 
and  one-sheets,  will  make  a  splash  on  any 
board  and  the  one  and  three  are  excellent 
for  lobby  and  window  display,  and  the  six  on 
the  outside  walls  of  the  theatre,  on  buildings 
being  wrecked,  billboards,  etc.  The  illustra- 
tion of  William  Elliott  brandishing  a  gun, 
which  appears  in  all  three  posters,  is  effective 
for  cutouts  and  standees.  Pep  and  action 
characterize  the  scenes  depicted  in  the  posters, 
the  two  lobby  cards,  the  insert  card  and  the 
set  of  eight  11x14  stills.  Other  accessories 
include  a  gratis  334x12%  mat  for  a  flash 
circus-style  herald,  a  window  card  and  a 
valance  in  say  colors. 

EXPLOITATION:  Exhibitors  will  find  the 
cover  of  the  press  book  excellent  for  lobby 
and  window  display.  Its  bright  yellow  cover 
will  catch  the  eye.  Suggested  tie-ins  are  with 
clothing  stores  for  outdoor  fashions  for  both 
men  and  women;  with  various  shops  for  dis- 
plays of  western  hats,  books,  music  records 
and  paintings.  Front  and  lobby  displays  out- 
lined are  a  "character"  board,  with  title  and 
heads  of  the  leading  players;  a  Texas  lobby 
display;  a  gun  lobby  display  and  a  picture 
title  contest  for  the  lobby  with  guest  tickets 
for  the  best  titles  suggested  for  four  action- 
ful  stills.  For  the  street  there's  the  old  stand- 
by of  a  dilapidated  stage  coach  properly  ban- 
nered, a  man  in  Texas  Ranger  costume  to 
ride  a  horse  through  the  streets  with  selling 
copy,  and  a  cowboy  distributing  heralds  from 
door  to  door.  Based  on  the  woman  reporter 
angle  in  the  film,  a  special  screening  for 
women  newspaper  writers  and  radio  com- 
mentators is  recommended,  and  a  girl  student 
critic  contest  with  guest  tickets  as  prizes. 
Also  merchant  tieup  posters  on  the  stores' 
"legion  of  good  buys,"  a  special  police  per- 
formance to  honor  Texas  Rangers,  and  a 
letter  contest  on  a  localized  "Gallant  Legion." 

PUBLICITY:  The  number  of  well  known 
players  in  the  cast  has  resulted  in  several  one- 
and  two-column  stories  on  the  actors,  with 
player  portrait  mats  and  a  couple  of  good 
action  stills  that  should  please  movie  editors. 


Stars  Highlight  '2  Guys' 
Piemieie  in  San  Antonio 

Headed  b}^  the  appearances  of  the  picture's 
stars,  Dennis  Morgan  and  Jack  Carson,  the 
world  premiere  of  Warner  Bros.'  Technicolor 
film,  "Two  Guys  From  Texas,"  was  held 
Wednesday  at  the  Majestic  Theatre  in  San 
Antonio,  with  openings  following  at  the  Majes- 
tic, Houston  (5)  ;  Majestic,  Dallas  (6),  and 
the  Warner,  Oklahoma  City  (7). 

The  two  stars  were  welcomed  to  Texas  by 
city  and  Interstate  Theatre  officials,  as  well  as 
the  nationally  known  Mounted  Sheriff's  Posse, 
which  staged  a  demonstration  at  the  point  of 
arrival.  At  the  St.  Anthony  Hotel,  Morgan  and 
Carson  were  guests  at  a  special  breakfast  at- 
tended by  newspaper  and  radio  representatives, 
city  officials  and  fan  club  members.  Visiting  the 
famed  Alamo,  the  stars  were  made  honorary 
members  of  the  Mounted  Sheriff's  Posse  with 
typical  western  ceremonies. 

Still  on  a  round  of  activities,  Morgan  and 
Carson  also  made  appearances  on  the  stage  of 
the  Majestic,  accompanied  by  radio  broadcasts; 
had  dinner  with  Governor  Beauford  Jester,  and 
then,  later,  on  the  deck  of  the  Battleship  Texas, 
were  made  Admirals  in  the  Texas  Navy  by  the 
gubernatorial  executive,  who  presented  each  star 
with  a  gold  emblem  and  scroll.  (The  battleship 
was  presented  to  the  State  of  Texas  by  the 
Government  and  is  now  the  major  part  of  San 
Jacinto  Historic  Park). 

Morgan  and  Carson  also  appeared  at  the  open- 
ings which  followed,  and  took  part  in  an  elabor- 
ate series  of  events  in  which  local  civic  heads 
of  each  city  cooperated. 

From  Warners'  home  office  in  New  York 
came  Mort  Blumenstock,  vice-president  in  charge 
of  advertising  and  publicity,  who  attended .  the 
openings  and  participated  in  the  activities  which 
were  a  part  of  the  regional  campaign  reaching 
within  radius  of  80  miles  of  each  of  the  premiere 
cities. 

Three  hundred  additional  engagements  of 
"Two  Guys  From  Texas"  have  been  set  to  start 
Aug.  9.  Circuits  which  have  booked  the  feature 
solid  for  their  houses  include  Interstate  Theatres, 
Griffith,  Robb  &  Rowley,  Julius  Gordon,  Ralph 
Talbot  and  the  Warner  Theatres. 


Window  Displays 

Such  busy  shops  as  Woolworth's,  Kresge's 
and  Grinnell's  in  Detroit  carried  attention- 
gaining  window  displays  for  the  showing  of 
Columbia's  "Sign  of  the  Ram"  at  the  United 
Artists  Theatre.  Manager  Alice  Gorham  also 
frot  plugs  over  four  leading  radio  stations. 


They  Mean  It 

Backing  up  MGM's  tradeshow  an- 
nouncement in  which  it  offered  to  furnish 
buttons  to  exhibitors  who  pop  off  theirs 
while  laughing  at  Red  Skelton  in  "A 
Southern  Yankee"  at  the  exchange  area 
tradeshows  this  week  the  company's  sales 
department  has  been  sending  needles, 
thread  and  buttons  to  branch  managers. 
Letter  accompanying  the  button-replace- 
ment material,  over  the  signature  of  H. 
M.  Richey,  explains  the  advertising  de- 
partment's promise  and  warns  that  even 
the  exchange  staff  may  also  pop  off  a 
few  buttons. 


'Beyond  Glory'  in  Tieup 
With  Household  Appliance 

"Beyond  Glory"  will  receive  nationwide  ex- 
ploitation through  a  tieup  made  by  Paramount 
with  Rival  Manufacturing  Co.  of  Kansas  City, 
leading  manufacturer  of  household  appliances. 
The  promotion  will  start  in  September  and  run 
for  four  months,  coinciding  with  the  release 
of  the  film. 

The  campaign  will  be  directed  largely  to  wo- 
men, with  large  ads  in  Good  Housekeeping, 
Ladies  Home  Journal  and  Better  Homes  and 
Gardens,  and  ad  cards  in  the  New  York  sub- 
way system. 

The  tieup  includes  nationwide  dealer  displays 
with  window  and  interior  exhibits  centering  on 
Alan  Ladd  and  "Beyond  Glory."  This  is  Rival's 
initial  merchandising  tieup  with  a  motion  pic- 
ture studio. 


Letter-Writing  Contest 
On  'Dude  Goes  West' 

Allied  Artists  has  set  a  letter-writing  contest 
in  conjunction  with  the  Southern  California 
bookings  of  King  Bros.'  "The  Dude  Goes  West," 
to  be  conducted  in  five  Los  Angeles  theatres, 
two  in  San  Diego  and  one  each  in  Pomona, 
Riverside  and  Long  Beach. 

Patrons  will  be  asked  to  write  in  50  words 
or  less  why  they  would  like  to  spend  a  week 
at  the  El  Rancho  Vegas  Hotel.  Best  written 
letter  will  receive  two-person  round  trip  via 
Western  airlines  to  resort,  plus  week  as  guests 
of  the  hotel.  Picture  opens  August  11. 


Newsboys'  Preview 

The  RKO-Brandeis,  Omaha,  Neb.,  previewed 
RKO  Radio's  "Fighting  Father  Dunne"  for 
newsboys  of  the  city  and  Boys  Town  residents. 
The  Boys  Town  band  led  a  parade  of  carriers 
to  the  theatre.— DMA. 


NOOSE  ON  THE  LOOSE.  The  sometimes  practical  value  of  a  Fan  Club  was  illustrated 
in  Dayton,  Ohio  when  Goody  Sable,  RKO  Manager,  recruited  a  group  of  junior  hangmen 
from  the  local  Abbott  &  Costello  Club  to  "picket"  the  Colonial  Theatre  during  the  engage- 
ment of  the  "The  Noose  Hangs  High."  Notice  the  black  hangman's  hoods. 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


21 


Money  Dates  For  September 

Reopening  of  the  public  schools  should  be  noted  by  exhibitors  through  letters  to 
superintendents,  principals  and  teachers  requesting  their  cooperation  in  the  selection 
of  suitable  pictures  for  pupils  to  see,  especially  at  Saturday  kiddie  matinees.  The 
month  contains  a  number  of  anniversaries  for  which  valuable  publicity  can  be  obtained 
through  the  schools,  via  essay  and  drawing  contests,  bulletin  board  announcements 
and  otherwise. 


Cadets  Attend  Premiere; 
Activities  Are  Televised 

New  York's  Paramount  Theatre  returned  to 
bigtime  ballyhoo  premieres  Tuesday  night  for 
the  opening  of  "Beyond  Glory,"  adding  the 
novelty  of  the  showplace's  highly-touted  televi- 
sion to  the  surefire  formula  of  uniforms  and  a 
military  band,  the  last  two  of  which  came  from 
West  Point,  locale  of  the  picture. 

The  stunt  started  ofif  with  a  dinner  at  Tavern 
on  the  Green  for  West  Point  cadets,  a  few  of 
whom  were  given  ludicrous  screen  tests  which 
were  televised  to  the  Paramount  and  there  re- 
corded on  film.  Then  the  cadets  were  taken  by 
bus  to  the  theatre  where,  in  front,  the  band  gave 
a  concert,  successfully  tieing  up  one  side  of 
Times  Square  traffic  and  blocking  off  entrances 
to  restaurants  and  buildings. 

Cadets  then  "marched"  into  the  theatre  where 
they  saw  the  television  shots  of  their  screen 
tests  and  their  entry  into  the  lobby.  In  addition, 
they  were  shown  scenes  of  themselves  in  the 
Paramount  audience  made  by  television  cameras 
under  infra-red  lighting  conditions. 


Spoon,  Fork  Gifts  in 
'Silver  River'  Tieup 

Bernie  Serlin,  Warner  Bros,  field  man  in 
the  Toledo,  Ohio  territory,  effected  an  unusual 
tieup  with  a  local  jeweler  as  part  of  his  cam- 
paign on  the  company's  "Silver  River"  at  the 
Rivoli  Theatre. 

An  ad  in  the  local  papers  read :  "Free ! 
Every  Baby  Will  Be  Born  With  \  Silver 
Spoon  in  Its  Mouth !  In  honor  of  Warner  Bros.' 
'Silver  River'  Every  Baby  Born  in  the  City 
of  Toledo  During  Week  of  (date)  Will  Be 
Awarded  a  Silver  Spoon  and  Fork  Free." 


Concentrates  on  One  Star 

"John  Wayne  Week"  v/as  the  business-getting 
idea  of  Phil  Blakey,  manager  of  the  Midway 
Theatre,  Kansas  City,  Kan.  A  Wayne  picture 
was  booked  on  each  change  for  the  week,  start- 
ing with  the  perennial  "The  Spoilers."  The  Mid- 
way is  a  subsequent  run  of  the  Commonwealth 
circuit.— KAN. 


HOW  IT'S  DONE.  This  novel  display 
showing  Alec  Guinness  being  made  up  as 
Fagin  in  Rank's  "Oliver  Twist,"  which  Eagle 
Lion  will  release  in  the  United  States,  is  one 
of  11  windows  (think  of  it— ELEVEN) 
which  L.  V.  Barnett  arranged  at  Swansea 
and  Edgars  department  store,  at  the  junc- 
tion of  Piccadilly  and  Regent  Street,  during 
the  film's  run  at  the  Odeon  Marble  Arch, 
London.  And  to  think  that  some  exhibitors 
burst  with  pride  if  they  plant  a  card  in  ONE 
window! 


SEPT.  4:  HUDSON  DISCOVERED  MANHAT- 
TAN, 1609.  Schools  may  not  yet  be  open,  but 
exhibitors  should  contact  Boy  and  Girl  Scouts  and 
other  youth  organizations  for  an  essay  contest,  with 
prizes,  on  great  discoverers  on  the  American  con- 
tinent. Libraries  and  book  stores  should  be  asked 
to  make  displays,  with  theatre  card,  volumes  on 
great  discoverers. 

SEPT.  6:  LABOR  DAY.  Advertise  the  coolness 
and  comfort  of  your  theatre  for  those  who  wish  to 
escape  the  heat,  crowds,  dust  and  possible  rain 
of  the  day,  as  a  place  where  patrons  can  relax  and 
see  excellent  screen  entertainment.  Get  in  on  any 
parade  the  local  unions  may  hold;  try  to  get  it  to 
pass  the  theatre  and  stop  there  for  a  brief  concert. 
Special  rates  to  parties  from  various  unions  will 
get  the  theatre  publicity  on  union  bulletin  boards, 
m  union  publications  and  likely  in  the  daily  press. 
Try  for  a  newspaper  essay  contest  on  the  founding 
and  spread  of  unionism  in  the  U.  S.  If  a  local  is 
raising  funds  for  a  charity,  aid  the  drive  and  give 
the  local  a  percentage  of  any  theatre  tickets  sold 
by  its  members.  If  unions  plan  an  observance  or 
entertainment  program,  try  to  have  it  take  place 
on  theatre  stage.  Some  union  may  stage  a  picnic ; 
see  that  the  theatre  is  represented.  Manager  might 
offer  ticket  prizes  to  the  winners  in  some  game  or 
for  the  best  dancers.  Dailies  will  give  theatres  a 
break,  and  might  sponsor  an  essay  contest  on  how 
the  unions  have  obtained  shorter  work  days  and 
work  weeks.  A  debate  on  "Should  unions  partici- 
pate in  politics"   is  a  possibility. 

SEPT.  8:  GLOBE  CIRCUMNAVIGATED,  1522. 
Most  schools  will  be  open.  Contact  history  teachers 
for  an  essay  contest  by  pupils,  with  prizes,  on 
notable  around-the-globe  trips  from  Magellan  to 
Admiral  Byrd  and  others.  Newspaper  might  spon- 
sor it  and  publish  winning  essay  if  there  is  a  good 
cash  first  prize.  Pupils  might  be  given  school 
credit  for  their  essays. 

SEPT.  10:  ELIAS  HOWE  PATENTED  THE 
SEWING  MACHINE,  1846.  Mothers  or  a  wo- 
man's club  might  sponsor  a  sewing  class  in  lobby 
and  name  an  instructor.  Promote  prizes  from 
dealers  (sewing  machines,  yard  goods,  etc.),  for 
the  best  dress,  apron  or  any  other  article  sewed. 
Display  tliem  in  lobby.  Or,  make  a  lobby  display 
of  home-made  articles  of  dress  and  seek  home  or 
women's  department  of  a  newspaper  to  sponsor  it, 


SEPT.  22:  EMANICIPATION  DAY  PROCLA- 
MATION, 1852.  Display  an  enlarged  copy  of  the 
proclamation  in  the  lobby  along  with  flags  and  red, 
white  and  blue  bunting.  Get  an  honor  high  school 
pupil  to  read  the  declaration.  See  school  superinten- 
dent and  history  teachers  for  an  essay  contest  on 
why  Lincoln  issued  the  proclamation.  Try  editors 
for  a  contest  to  draw  pictures  of  Lincoln. 

SEPT.  23:  LEWIS  AND  CLARK  returned  to 
St.  Louis  from  their  northwest  expedition  in  1808. 
Newspaper  and/or  schools  might  tie  up  for  a 
drawing  contest  mapping  their  route,  or  an  essay 
contest  on  the  opening  of  the  west. 

SEPT.  24:  AMERICAN  INDIAN  DAY.  If  any 
Indians  in  the  vicinity,  give  a  lobby  display  of 
Indian  blankets,  baskets,  tomahawks  peace  pipes, 
etc.  Try  for  a  parade  of  Indians  to  the  theatre 
and  for  a  tepee,  camp  fire,  etc.,  in  front  of  the 
theatre.  Might  stage  an  old-fashioned  Indian  medi- 
cine show,  with  Indians  or  whites  in  Indian  cos- 
tume, selling,  instead  of  bottles  of  medicine,  con- 
tributed articles  for  the  benefit  of  a  local  charity. 
An  Indian  dance  on  the  stage  would  draw  the 
public.  Book  a  new  or  old  picture  with  Indians 
in  the  cast.  "Unconquered"  and  "The  Prairie"  are 
recent  ones. 

SEPT.  25:  BILL  OF  RIGHTS  was  enacted  in 
1789.  Ask  teachers  to  designate  an  honor  pupil  in 
history  to  read  or  recite  it.  Try  for  an  essay 
contest  by  pupils,  sponsored  by  a  newspaper  if 
possible,  on  how  the  Bill  of  Rights  was  obtained 
and  who  were  back  of  getting  it  adopted.  A  timely 
subject  for  an  essay  contest  or  debate  would  be 
the  presently  discussed  United  Nation's  Bill  of 
Rights. 

SEPT.  26:  GOLD  STAR  MOTHERS'  DAY. 
Invite  Gold  Star  Mothers  to  be  theatre  guests; 
promote  gifts  of  flowers  and  candy  for  them.  Strive 
for  press  or  radio  sponsorship.  If  possible,  promote 
transportation  for  them.  Women's  organizations 
might  work  with  the  theatre,  or  even  sponsor  par- 
ties for  the  Gold  Star  Mothers.  A  contest  to  find 
the  oldest  or  youngest  Gold  Star  Mother  would 
attract  much  attention,  or  the  one  who  had  most 
children  in  the  war  effort,  with  a  promoted  first 
prize  of  value.  Advertise  whatever  is  done. 


with  dealers  donating  prizes. 

SEPT.  13:  STAR  SPANGLED  BANNER  WRIT- 
TEN, 1814.  Get  a  prominent  singer  in  the  com- 
munity to  sing  it  from  the  stage,  and  advertise 
the  fact.  Get  high  school  glee  club  or  orchestra  to 
give  a  short  concert  in  the  theatre.  Try  schools 
for  an  essay  contest  on  the  writing  of  the  national 
anthem  by  Francis  Scott  Key  with  guest  ticket 
prizes,  or  a  portrait-drawing  contest  of  Key. 

SEPT.  17:  CONSTITUTION  DAY  and  first  day 
of  CONSTITUTION  WEEK,  161st  anniversary 
of  its  adoption.  Here  again  the  schools  are  the  best 
bet.  Get  star  elocution  pupil  to  read  it  from  stage. 
Approach  history  teachers  for  an  essay  contest  on 
the  constitution's  historical  significance  to  a  demo- 
cracy. Winning  essay  to  be  read  in  theatre  and  in 
a  newspaper,  if  press  sponsorship  can  be  obtained. 
Newspaper  editor  might  be  induced  to  give  a  talk 
on  the  constitution  from  the  stage,  with  resultant 
publicity  in  his  paper. 

SEPT.  19-25:  NATIONAL  DOG  WEEK.  A 
natural  for  a  Saturday  morning  kid  show  with  dog 
parade  to  theatre.  Promote  prizes  from  kennels, 
manufactures  of,  and  local  dealers  in  dog  food, 
harness,  etc.,  for  best  trained,  best  conditioned, 
best  trick  animals.  Get  dealers  to  give  window 
displays  plugging  the  parade  and  take  co-op  ads, 
and  book  shops  to  display  books  on  pets.  A  separate 
dog  parade  could  be  held  for  girls.  Book  a  dog 
leature — there  are  a  number  of  them — and  shorts  and 
cartoons  with  or  about  dogs.  Promote  a  pup  for  a 
newspaper-sponsored  contest  on  "Why  I  would  like 
a  pup  for  a  pet"  or  on  examples  of  canine  devotion 
and  intelligence. 

SEPT.  20-28:  NATIONAL  SWEATER  WEEK. 
Hold  a  sweater  girl  parade  and  contest,  with 
dealer-promoted  sweaters  and  other  prizes.  Might 
be  expanded  into  three  such  contests:  one  for  high 
school  girls,  one  for  grammar  school  girls  and 
another  for  college  girls,  with  semi-finals  and  finals 
on  the  stage.  Try  for  a  boys'  sweater  contest  with 
prizes  for  neatest  sweater  (or  oldest,  if  desirable) 
for  the  boy  who  can  put  on  and  take  off  a  sweater 
the  quickest.  Contact  dealers  for  co-op  ads  and 
window  displays  as  well  as  for  prizes.  Display 
prizes  in  lobby.  Manufacturers  of  sweaters  might 
be  rung  in  on  it. 


SEPT.  26-OCT.  3:  RELIGIOUS  EDUCATION 
WEEK.  Not  much  the  theatre  can  do  here,  but 
offer  use  of  theatre  for  any  program  of  meeting  of 
the  churches.  If  churches  have  separate  meetings 
or  programs,  carry  an  announcement  in  a  herald 
containing  a  list  of  your  features  for  the  week, 
distribute  it  house-to-house  and  at  theatre.  Display 
it  in  lobby.  Book  a  religious  feature — "King  of 
Kings,"  "Going  My  Way,"  "The  Miracle  of  the 
Bells,"  "The  Fugitive,"  etc. — and  shorts  of  a 
religious  nature.  Try  Sunday  School  superintendent, 
if  he  is  friendly  to  the  theatre,  for  a  Sunday 
School  essay  contest  on  the  religious  denominations 
of  the  U.  S.  A.,  or  of  the  world,  with  promoted 
bibles,  hymnals  as  prizes.  An  essay  contest  on 
"Why  I  like  to  attend  Sunday  School"  might 
obtain  Sunday  School,  public  school  or  newspaper 
sponsorship,  with  suitable  prizes  as  the  magnet. 

Special   Observances   and  Occasions. 

Sept.  1 — First  air  express  service,  1927. 

Sept.  2 — Treasury  Department  created  in  1789. 

Sept.  2 — World  War  II  and  Chinese-Japanese  war 
ended  in  1945. 

Sept.  2 — Inter-American  pact  signed  at  Rio  in  1947. 
Sept.  4-6 — National  air  races  at  Cleveland. 

Sept.  5 — First  Continental  Congress  opened  in 
Philadelphia,  1774. 

Sept.  6 — Celebration  of  the  Battle  of  the  Marne, 
1914. 

Sept.  6 — Lafayette  Day.  He  was  bom  in  1757. 

Sept.  7 — Boulder  Dam  in  operation,  1936. 

Sept.  9 — California  admitted  to  the  union,  1850. 

Sept.  12 — 171st  birthday  of  New  York  State. 

Sept.  12 — Defenders'  Day  in  Maryland. 

Sept.  25 — First  transatlantic  air  express,  1941. 

Sept.  25 — 12th  amendment  to  the  Constitution 
ratified,  1804. 

Sept.  26 — Federal  Trade  Commission  established, 
1914. 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


Theatre  Manaffement 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management'^ 

SOME  TIPS  FROM  LOUISIANA  SHOWMEN 

By  Jack  JackMon 


The  ideas  and  suggestions  that  make  up  this  week's  sentences  and  paragraphs  resulted  from 
talks  with  half  a  stateful  of  fine  showmen  doing  business  in  the  larger  cities  of  Western  Louisi- 
ana. Because  my  notes  are  so  jumbled  that  I'm  unable  to  decipher  who-told-me-what-and- 
where,  I'm  forced  to  pass  credits  on  a  wholesale,  out-of-the-barrel  basis  with  apologies  for  the 
errors  that  are  certain  to  result  in  trying  to  pin  the  right  medal  on  the  right  guy. 

This  who-what-where  puzzle  is  certain  to  become  less  complicated  if  I  go  about  it  geographically. 
So,  with  the  "I'm  sorry"  dished  out  in  advance,  in  case  I  happen  to  get  the  wrong  fellow  doing  the 
right  thing  in  a  diiTerent  place,  let's  start  in  Shreveport : 

At  the  Paramount-Richards  Strand  Theatre  I  had  a  pleasant  visit  with  Mrs.  Hilda  Taft,  a 
lady  manager  of  six  years'  service  with  the  companywho  was  drafted  into  the  top  house  spot  from 
a  town  in  Mississippi  that  is  still  causing  her  nostalgic  pains.  Mrs.  Taft  is  one  of  five  women 
executives  handling  the  Paramount-Richards  houses  in  the  state's  second  city,  with  no  male  in 
sight  to  render  or  accept  responsibility  for  decisions  about  operational  problems  that  are  con- 
stantly being  passed  to  her  by  the  girls  handling  the  lesser  houses  of  the  same  circuit.  Having 
no  authority,  Mrs.  Taft  is  in  somewhat  of  a  predicament,  since  her  term  of  service  implies 
familarity  with  the  answers  she  feels  unable  to  offer  and  must,  of  necessity,  keep  referring  to 
the  main  office  in  New  Orleans.  'Taint  nice,  and  it's  no  wonder  she  keeps  hoping  for  a  transfer 
back  to  that  town  in  Mississippi. 

Don  George  Tells  Interesting  Story  of  Experiences 

Let  me  say  in  passing  that  this  condition  of  lady  managers  without  authority,  or  even  the  benefit 
of  occasional  supervisory  visits,  is  something  deserving  of  far  more  consideration  than  it  is 
being  given  in  all  too  many  situations.  Most  of  these  ladies,  while  extremely  compenent  house- 
keepers, bookkeepers  and  hostesses,  are  only  slightly  backgrounded — if  at  all — in  the  prob- 
lems of  mechanics,  missouts,  newspaper  contacts,  etc.  that  are  so  essential  to  correct  operational 
procedure.  One  good  man  to  do  double  duty  as  manager  of  the  ace  theatre  and  supervisor  of 
the  efforts -of  the  distaff  managers  in  other  local  theatres  seems  like  sound  and  inexpensive 
insurance. 

Don  George,  an  oil  magnate  of  ample  dollar  means,  hit  the  theatre  jackpot  as  hard  as  he  did 
oil  when  he  found  the  lure  of  the  show  shop  irresistible  and  acquired  and  built  some  five 
houses  in  Shreveport  and  one  in  Alexandria.  With  MGM  product  as  a  magnet  and  a  swell 
theatre.  The  Don,  as  a  lead  operation,  he  was  holding  'em  out  on  the  fourth  night  of  "Home- 
coming." He  related  an  interesting  story  of  his  early  experiences  in  his  first  house,  the  Glenwood — 
now  being  leased  by  R.  M.  Trellis  of  the  El  Trellis  Cigar  family. 

Seems  -like  the  Glenwood  was  not  doing  so  >vell  and  he  was  forced  to  keep  dipping  into  the 
oil  money  to  keep  the  house  going  when  he  happened  on  a  swell  notion.  He  made  a  deal 
with  a  local  photographer  for  the  making  of  a  local  newsreel  and,  at  trifling  cost,  since  the  pho- 
tographer was  interested  in  the  advertising  it  gave  him,  did  a  Papa  Dionne  and  quintupled 
the  Glenwood  grosses  from  a  basement  average  of  $20  per  day.  The  gross  jump  brought  him  to 
the  attention  of  distributors  looking  for  a  local  outlet  for  class  productions  and  he  maneuvered 
the  house  into  a  profitable  place  of  favor  with  the  Shreveport  public. 

His  success  in  this  one  venture  coupled  with  an  offer  of  MGM  pictures  caused  him  to  expand 
and  he  built  the  Don  Theatre  in  Alexandria,  La.,  just  at  the  time  Uncle  Sam  decided  to  send 
him  several  thousand  lusty  customers  who  camped  in  the  vicinity  for  a  few  years  and  did  much 
to  enlarge  the  Don  George  bank  account.  Other  houses  in  Shreveport  and  its  environs  followed, 
with  his  latest,  the  Don,  an  1100-seater,  rating  as  the  newest  and  most  modern  theatre  in  the 
city.  Doyle  Maynard,  former  N.S.S.  man  of  New  York,  fills  the  spot  of  general  manager,  buyer 
and  booker  for  the  Don  George  chain,  and  Melville  McAfee,  ex-booker  of  MGM  in  Oklahoma  City, 
handles  the  reins  of  the  Don. 

T.  E.  McElroy  is  in  the  saddle  for  the  Broadmoor,  a  class  neighborhood  house  of  800 
seats  which  recently  figured  in  a  successful  arbitration  case  that  closed  an  embarrassing 
availability  gap  and  presages  better  financial  sledding  without  recourse  to  giveaways  or  other 
box-office  trickery  that  may  help  receipts  but  certainly  detracts  from  the  prestige  of  really 
fine  theatres  in  really  fine  neighborhoods. 

{Continued  on  Page  24) 


M  and  P  Theatres  loins 
Boston  Safety  Campaign 

That  theatres  can,  and  do,  take  active  part 
in  civic  matters  is  proved  once  again  by  the 
recent  participation  of  M  and  P  Theatres  (New 
England)  in  a  safety  campaign  conducted  in 
the  Boston  area.  District  B,  managed  by  Harry 
Wasserman,  which  consists  of  14  theatres  in 
Dorchester,  Wollaston,  and  Roxbury,  in  the 
space  of  five  days  entertained  approximately 
17,000  children  at  free  shows. 

These  matinees  were  rigged  up  to  put  over 
the  lesson  of  being  careful  in  traffic.  There  were 
cartoons,  comedies  and  westerns,  and  alpng 
with  this  fare  came  a  lecture  by  a  member  of 
the  Boston  Safety  Squad.  Safety  points  were 
illustrated  to  the  children  with  the  aid  of  a 
portable  traffic  light.  Instructions  were  given 
as  to  the  meaning  of  the  various  lights  and 
the  necessity  of  obeying  them. 

As  a  result  of  the  intensive  campaign  M  and 
P  Safety  Clubs  are  now  being  formed  to  meet 
each  week  at  a  regular  showing.  Gifts  will  be 
handed  out  and  Safety  First  will  be  emphasized. 
.•\n  M  and  P  Safety  Club  song  to  the  tune  of 
"The  Battle  Hymn  of  the  Republic"  has  been 
written  and  is  being  sung  at  all  such  gatherings. 
Such  is  the  kind  of  civic  cooperation  being 
offered  by  M  and  P.— BOS. 


Amos  Bids  for  Kid  Trade 
In  Police-Safety  Tieup 

To  promote  juvenile  attendance  at  the  Webb 
Playhouse,  Wethersfield,  Conn.',  Manager  Doug 
Amos  has  tied  up  through  the  local  police  de- 
partment's safety  promotion  campaign  by  offer- 
ing prizes  to  the  town's  youngsters  who  con- 
tribute the  best  ideas  in  safety  precaution  by 
Labor  Day. 

Also  with  juvenile  attendance  as  the  object, 
Amos  has  arranged  for  a  weekly  Kiddie  Film 
Show,  under  sponsorship  of  the  Wethersfield 
Parent-Teacher  Association,  The  PTA  lists 
the  weekly  programs  is  special  bulletins  which 
are  distributed  to  parents. — HFD. 


*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  .Showmen's  Trade  Review.  Inc. 


Alertness  Pays  Off 
For  LeRoy  Kastner 

The  manager  who  keeps  his  eyes  open  in  all 
directions  usually  receives  a  concrete  reward 
at  the  boxoffice. 

This  was  proved  once  again  recently  by  Le- 
Roy Kastner,  manager  of  the  American  Thea- 
tre, Bellingham,  Wash.  Walking  along  the 
street  one  day  he  noticed  a  bicycle  displayed 
for  a  giveaway  in  a  merchant's  window.  He 
talked  with  the  merchant,  with  the  result  that 
the  bicycle  was  displayed  in  the  theatre  lobby 
and  the  drawing  held  on  the  stage.  It  went  big. 


Time  Schedules 

Schedules  giving  the  time  when  feat- 
ure pictures  start  have  been  placed  in 
prominent  spots  in  a  number  of  restaur- 
ants in  Hartford,  Conn.,  in  exchange 
for  a  few  weekly  passes.  The  tieups  were 
made  by  Manager  Fred  Greenway  of 
Loew's  Poll  Palace  and  Manager  Lou 
Cohen  of  Loew's  Poli. 


Jackson  Gathers  Tips  From  Showmen 
On  Tour  of  Western  Louisiana  Cities 


(Continued  from  Page  22) 
In  Baton  Rouge  I  swapped  chatter  with  some 
real  bell-cows  of  the  business  including  Gordon 
Ogden  and  his  assistant,  Dick  Coor,  who  have 
engineered  a  shoe  string  into  two  swell  thea- 
tres, the  Chimes  and  the  Ogden.  The  last  is  a 
high-class  neighborhood  house  with  first-run 
pictures  that  drag  'em  out  from  downtown  and 
have  'em  standing  in  line.  I  also  had  a  long 
confab  with  M.  A.  Jacobs  of  the  Paramount- 
Riphards  outfit  which  operates  all  the  downtown 
theatres.  Jacobs  is  a  lone  male  in  a  bevy  for 
feminine  managers  whose  boosting  of  Baton 
Rouge  is  on  a  par  with  that  of  the  Long  family 
— the  departed  Huey,  his  son  who  is  now  aspir- 
ing to  the  U.  S.  Senate  and  his  brother  Earl, 
recently  inducted  into  the  Governor's  chair. 
Jacob  won't  admit  that  anything  can  seriously 
hurt  business  in  Baton  Rouge  for  long  (that's 
the  adjective  and  not  the  noun)  ;  that  some- 
thing political  is  always  happening  to  bring 
a  crowd  to  the  city,  and  that  they  patronize 
theatres  while  waiting  the  pleasure  of  the 
solons.  However,  he  admits  that  business  is 
well  below  last  year  and  that  the  indications 
for  improvement  are  slim  unless  Hollywood 
comes  through  with  pictures  containing  more 
customer  vitamins  than  have  been  present  in 
many  recent  releases. 

Still  Has  'Old  Touch' 

I  had  to  go  out  to  his  house  to  see  an  old 
friend  who  got  his  start  in  the  business  some 
25  years  ago  when  he  and  I  were  both  tyros 
trying  to  help  each  other.  Joe  Barcelona  is  now 
leasing  out  a  few  of  his  local  houses  but  con- 
tinuing to  operate  the  Regina  himself.  Joe  was 
always  on  his  toes  when  it  came  to  swapping 
pasteboard  for  currency,  and  a  few  of  his  recent 
activities  give  evidence  that  he  still  has  the 
"old  touch"  but  has  dressed  it  in  modern  garb. 
I'm  going  to  hold  back  the  titles  because  they 
mean  nothing.  There  are  literally  dozens  of 
pictures  on  the  playing  schdule  of  every  theatre 
that  could  benefit  by  Joe's  stunts.  Bear  in  mind 
that  his  Regina,  where  the  activity  took  place, 
is  located  some  four,  miles  from  the  shopping 
district. 

When  a  class  documentary  was  offered  Joe 
for  showing  at  advanced  prices — after  it  had 
been  turned  down  by  all  other  theatres— he 
accepted.  It  meant  disturbing*  not  only  his  price 
structure  but  his  playing  policy  and  hours  of 
operation.  The  price  was  high,  very  high,  and 
the  job  of  selling  a  first-run  picture  in"  an  estab- 
lished sub-run  neighborhood  house  loorrie'd  moiin- 
tain-big  and  demanded  giant  effort. 

After  hitting  the  schools,,  library,  etc.  Joe 
conceived  his  masterpiece.  He  went  to  the  lead- 
ing department  store,  furniture  dealer,  etc.,  of 
the  city  and  held  up  the  lure  of  a  guaranteed 
entry  into  the  preferred  homes  of  Baton  Rouge 
at  a  price  of  55  cents  per  entry. 

No  Way  of  Telling 

His  argument  went  something  like  this :  The 
merchants  had  no  way  of  telling  whether  their 
advertising  was  being  read  in  these  homes  or 
not,  and  that  every  one  of  these  families  held 
social  status  and  financial  rating  of  the  kind  the 
merchants  most  desired  on  their  books.  Joe 
offered  to  defray  the  cost  of  preparing  and 
mailing  a  letter  to  the  parents  of  each  high 
school  student  which  would  contain  one  of  more 
tickets — according  to  the  number  of  school  at- 
tendees— a-s  a  courtesy  of  the  cooperating  mer- 
chant. The  lists  were  to  be  impartially  divided, 
with  each  merchant  getting  a  pro  rata  of  repre- 


sentation in  each  neighborhood,  and  every  letter 
would  give  full  credit  in  the  first  paragraph 
to  the  concern  donating  the  tickets.  The  letters 
— according  to  Joe's  argument — :WOuld  be  more 
impressive  if  sent  on  theatre  stationery  and 
declaring  that  the  merchant  had  arranged  for 
the  purchase  of  the  enclosed  tickets  so  the 
youngsters  of  the  family  could  see  the  highly 
educational  film.  The  family  would,  of  course, 
get  the  idea  that  the  merchant  had  paid  the 
full  advertised  admission  price  and  be  so  in- 
fluenced by  the  generosity  of  the  merchant  that 
his  place  would  be  immediately  placed  on  their 
preference  list  when  in  need  of  merchandise. 
Joe  had  made  arrangements  with  the  producers 
and  distributors  for  acceptance  of  the  special 
high  school  students  "hard"  tickets  which  left 
his  theatre  clear  to  share  to  the  full  extent  of 
his  contract  in  the  receipts. 

How  did  it  work?  Well  Joe  showed  me  his 
books  holding  a  record  of  receiving  $1,650  for 
3,000  tickets  from  one  concern  and  amounts 
ranging  from  $155  to  $275  from  several  others. 
All  told,  he  peddled  over  $3,500  worth  of  tickets 
to  merchants  and  managed  to  enjoy  a  highly 
satisfactory  engagement  on  a  picture  that  has 
been  reported  a  box-office  loser  in  every  situa- 
tion I've  encountered.  There  is  little  question 
but  that  the  free  tickets  to  the  youngsters  re- 
sulted in  many  a  mother  and  dad  plodding  along 
the  same  path  to  the  theatre  box-office. 
,  Don't  tell  me  you  can't  duplicate  the  trick. 
Joe  is  no  magician  and  no  ace  in  oratory.  He 
just  knows  the  business  men  of  his'  city  and  is 
smart  at  figuring  angles.  He  made  it  sound 
like  such  a  swell  investment  that  they  all  went 
for  it.  He  told  me :  "Of  course  most  of  them 
were  paying  a  big  tax  anyway,  so  they  were 
only  giving  nickles  and  dimes  for  a  sure  way 
of  putting  big  dollar  spenders  under  an  obli- 
gation."' 

Th^'s  the  kind  of  showmanship  effort  that 
will  ^ep  the  ticket  rhachine  from  getting  rusty 
during  the  tough  times  now  bludgeoning  the  box- 
officel. 

1     '  ■ 

HadHig^Chuirch  Angle 

Joe  told  me  of  another  "special"  on  which 
he  has  already  paid  off  more  than  $4,500  film 
rental.  This  one  is  also  in  the  brackets  of  the 
"so-so's"  at  most  box-offices.  This  attraction 
has  played  Joe's  Regina  five  times — once  at 
$1.25,  once  at  75  cents,  twice  at  50  cents  and 
once  at  25  cents — and  he  is  figuring  on  bringing 
it  back  again  .during  the  summer.  This  one  had 
a,  church  angle  and  Joe  broke  down  his  church 
solicitation.  He  made  contact  with  the  more 
prosperous  of  the  denominations  for  the  first 
sho\\>ing  and  then  kept  going  down  the  line 
telling  eacfi.  of  the  succeeding  groups  what  a 
bargain  they  were  getting  in  being  able  to  see 
the  same  picture  at  a  lower  price  than  others 
had  paid. 

Joe's  "noodle"  is  no  better  than  anyone  else's ; 
he  just  knows  how  to  get  the  most  out  of  it. 
Try  sitting  down  and  figuring  all  the  angles 
before  you  start  the  actual  effort  of  a  selling 
campaign  and  you'll  develop  the  simple  but  per- 
suasive veins  of  customer  contact  and  merchant 
cooperation  that  proved  so  popular  and  profit- 
able for  this  neighborhood  theatre  ■  owner  who 
manages  to  get  satisfactory  profits  from  pic- 
tures that  the  big  theatres  are  scared  to — or 
just  won't — attempt  to  handle. 

Well,  here  I  am  with  space  gone  and  a  batch 
of  scribblings  left  over  about  New  Orleans, 
Biloxi,  Gulfport,  Mobile  and  places  in  Western 
Florida  that'll  just  have  to  be  handled  later. 


SHOWMlEN'S  TRADE  REVIEW,  August  7,  1948 


HOT  THERE,  COOL  HERE.  The  Rivoli 
in  New  York  has  a  board  outside  the  lobby 
front  giving  temperatures  of  21  cities  for 
each  particular  day.  Under  the  listings  you 
read  that  the  Rivoli  is  always  a  comfortable 
72  degrees — a  very  suave  method  of  adver- 
tising the  cooling  system.  Here  is  Manager 
Monty  Salmon  pointing  to  a  listing  for  the 
benefit  of  out-of-towners,  who  are  always 
interested  in  weather  conditions  in  their  own 
cities. 

Tell  City's  Swiss  Theatre  I 
Opens  Doois  to  Acclaim  f 

The  new  and  thoroughly  modern  Swiss  Thea- 
tre in  Tell  City,  Indiana,  opened  its  doors 
a  few  days  ago  with  a  welcoming  speech  by 
Mayor  Volmar  Franz,  the  whole  event  being 
covered  by  local  radio.  Early  patrons,  who  came 
in  when  the  doors  opened  at  seven  o'clock, 
spent  their  time  looking  over  the  new  house, 
which  seats  449,  and  being  interviewed'  oyer  , 
the  radio. 

At  the  opening  ceremonies  a  representative .', 
froni  the  office  of  the  state  fire  marshal  pre-  J 
sented  a  certificate  to  the  owners,  the  Williata  ■ 
Tell  Theatre  Co.,  to  show  they ,  had  complied 
with  all  requirements  for  the  protection  of  their 
patrons.  One .  of  the  most  important  installa- 
tions of  the  theatre  is  an  emergency  lighting 
system.  If  the  power  fails  a  battery-povvered 
unit  immediately  goes  into  operation,  thereby 
lessening  chance's  of  panic. 

Opening  attraction  was  Paramount's  "Shaggy" 
plus  news  and  short  subjects.  Regular  admis- 
sion prices  are  40c  for  adults,  20c  for  children. 
The  owners',  Albert  Schaefer,  Sylvester  Raley 
and  Victor  Weisenberger,  arranged  a  stunt 
whereby  every  patron  on  opening  night  and 
each  child  at  the  first  matinee  the  following 
afternoon  would,  see  a  show  a{  the  theatre's 
expense.  Each  opening  night  patron  was  given 
a  ticket.  These  tickets  wSre  redeemed  later,  each 
being  good  for  one  free  admission. — LOU. 


The  $329.75  Question 

The  craze  for  expensive  giveaways  has 
reached  Penn  Yan,  N.  Y.  Harper  Howard  of 
the  Elmwood  Theatre  managed  to  promote  a 
$329.75  eight  cubic  feet  home  freezer  and  a 
G.E.  radio  as  giveaways  during  the  rhonth 
of  July.  Details  are  lacking  as  to  what  th?  con- 
testants had  to  do,  but  we'd  like  to  know'; me' 
tie-breaker  question  and  answer. 


Lunch  With  Horse 

Drama  editors  in  Washington,  D.  C,  had 
lunch  with  a  horse  recently  when  Jack  Fox, 
Loew's  publicity  man,  arranged  the  affair  to 
publicize  the  Capitol  stage  show  featuring  Tex 
Ritter  and  his  famous  horse.  White  Flash. — 
WA. 


PRODUCING  Al 

PRESENTS 


S,  INC. 


ZACHARy  SCOTT  *  LOUIS  HMARO 
OIANALyNN*SYDNEYGREENSTREET 
LUCILLE  BREMER-MARTHAVICKERS. 


r  ^  Screenpl 


with  Dennis  Hoey  •  Edith  Barrett  •  Raymond  Burr 
Produced  by  ARTHUR  S.  LYONS  •  Directed  by  EDGAR  G.  ULMER 

Screenplay  by  S.  K.  Lauren  and  Gordon  Kohn   •  Based  on  a  novel  "Prelude  to  Night"  by  Dayton  Stoddort 
An  EAGLE  LION  FILMS  Release 


"""■'^  be  teUed  on  for 

.AsoWdennylNomesthotc 

steady  drowl"  toHedion  of 

..«eH  produced,  directed  and  played. 

vibrant  and  conVnongl" 

'Engrossing. 


^     exhibitor  should  be 
"Boxoffice  in  its  cast  names .  •  •        . .  g," 

r  to  c-P»-««  " -  — 

^  nmvoudiencesandespe- 
"Should  piease  drama-hungry  ou 

.■Scott  gives  "P'^^Vext  Academy  Awordst.mel 
berememberedatthenext  Aca  Jl^^^   


"first-rate  down  the  line!" 

unusual  story.  Gallery  of 
"Fascinating  drama  ..."  ^^^^.^^  H.r«W 


starsl" 


cast 


.p..ne  performances,  strong^  


.  good  enter- 


loinmentl" 
"Arresting  drama 


MS 


.  tompellinfl'  " 


ALL  REVIEWS 
TELL  STORY  OF 
OX-OFFKE  POWER! 


26  SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 

The  Box'Ottice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theotreman's  Standpoint 


Two  Guys  from  Texas 

(Color  by  Technicolor) 
Warner  Bros.  Comedy  with  Music  86  mins. 

AUDIENCE  SLANT:  (FamUy)  Wrapped 
in  tomfoolery  and  music,  this  "Two  Guys" 
number  serves  up  plenty  of  entertainment 
for  the  not-too-sophisticated. 

BOX-OFFICE  SLANT:  If  the  Morgan- 
Carson  duo  has  clicked  before  at  your 
house,  they'll  do  it  again.  The  "Two  Guys" 
titles  now  have  earned  standard  box-office 
standing  and  Technicolor  is  an  added  starter 
here. 

Cast:  Dennis  Morgan,  Jack  Carson,  Dorothy  Malone, 
Penny  Edwards,  Forrest  Tucker,  Fred  Clark,  Gerald 
Mohr,  John  Alvin,  Andrew  Tombes,  Monte  Blue, 
Philharmonica  Trio.  Credits:  Production,  Alex  Gott- 
lieb. Direction,  David  Butler.  Screenplay,  I.  A.  L. 
Diamond  and  Allen  Boretz,  from  a  play  by  Robert 
Sloane  and  Louis  Pelletier.  Photography,  Arthur 
Edeson,  Wm.  V.  Skall.  Cartoon  sequence  directed  by 
I.  Freleng.  Music  and  lyrics  by  Jule  Styne  and  Sammy 
Cahn.  Production  numbers  directed  by  Le  Roy  Prinz. 

Plot:  Morgan  and  Carson,  night  club  team, 
are  stranded  in  Texas  and  come  across  their 
former  kid  associate,  Penny  Edwards,  at  the 
Winston  ranch  which,  for  the  sake  of  the 
story,  is  owned  by  Dorothy  Malone.  Penny, 
now  grown  up,  likes  Carson,  while  Morgan 
(the  wolf)  makes  for  Dorothy,  despite  the 
fact  she's  engaged  to  Sheriff  Forrest  Tucker. 
A  couple  of  bad  city  hombres,  Gerald  Mohr 
and  John  Alvin,  steal  the  rodeo  prize  money 
and  pin  the  job  on  the  "Guys"  by  using  their 
jaloppy.  After  a  great  deal  of  thisa  and  thata, 
all  at  the  rodeo,  Dennis  and  Jack  catch  the 
thieves.  The  couples  are  shuffled  Dennis  wins 
Dorothy,  but  Jack  loses  Penny  to  Tucker, 
and  is  soothed  by  a  beautiful  Indian  maiden. 

Comment:  They're  at  it  again — ^the  same 
guys  doing  about  the  same  stuff  in  a  dif- 
ferent locale.  Texas  is  spoofed  a  little  in  a 
nice  way.  Technicolor  is  added,  and  a  lot 
of  music.  The  girls  are  very  pretty,  and 
Penny  Edwards  shows  both  singing  and 
dancing  ability.  The  comedy  strains  hard  at 
the  seams  in  the  beginning,  with  Carson 
almost  busting  his  face  trying  to  be  funny, 
but  as  the  film  goes  along  the  humor  im- 
proves. The  rodeo  climax  produces  some 
genuinely  good  stuff  and  leaves  a  pleasant 
impression  of  the  picture  as  a  whole.  The 
music  numbers  by  Jule  Styne  and  Sammy 
Cahn  are  frequent  enough  to  put  the  film 
into  the  musical  comedy  class.  One  of  them, 
"It's  Magic,"  seems  destined  for  the  juke 
boxes,  while  another,  "At  the  Rodeo,"  is  good 
lively  melody  and  carries  an  elaborate  pro- 
duction number  in  which  there  are  not  just 
girls,  but  girls  on  horses.  This  is  dance  direc- 
tor Le  Roy  Prinz  at  his  best.  Sophisticates 
may  not  go  for  this  picture,  but  it  will  not 
harm  them  in  the  slighest.  As  for  the  rest 
of  us,  it  is  good  rousing  fun — good  to  look 
at  and  hear.  "Two  Guys  from  Texas"  rates 
the  upper  half,  and  the  Morgan-Carson  fans 
should  make  it  pay  off. 


Dulcimer  Street 

(Reviewed  in  London) 
Univ.-Int'l  Drama  112  mins. 

AUDIENCE  SLANT:  (Adult)  First-class 


National  Reviewing  Committees 
Audience  Classifications 

BLACK  ARROW,  THE  (Col. 

FAMILY — National  Board  of  Review. 

CLASS  A— SEC.  2 — National  Legion  of  Decency. 

GOOD  SAM  (RKO) 

FAMILY — National  Board  of  Review. 

CLASS  A — ^SEC.  2 — ^National  Legion  of  Decency. 

MR.  PEABODY  AND  THE  MERMAID  (UI) 

MATURE-nNational  Board  of  Review. 

CLASS  A— SEC.  2— National  Legion  of  Decency. 


human  drama  punctuated  with  thrills,  suspense 
and  comedy  designed  to  satisfy  general  audi- 
ences. 

BOX-OFFICE  SLANT:  Renown  of  the 
best  selling  novel,  backed  up  with  excellent 
production  values,  skillful  direction  and  fine 
acting,  should  mitigate  for  the  lack  of  star 
names. 

Cast:  Richard  Attenborough,  Alastair  Sim,  Fay 
Compton,  Stephen  Murray,  Wylie  Watson,  Susan  Shaw, 
Ivy  St.  Helier,  Joyce  Carey,  Andrew  Crawford,  Eleanor 
Summerfield  and  others.  Credits:  Adapted  from  Norman 
Collins'  novel  by  Sidney  Gilliat  and  J.  B.  Williams. 
Directed  by  Sidney  GiUiat.  An  Individual  Picture 
presented  by  J.  Arthur  Rank.  Released  in  the  UK  by 
KFD  as  "London  Belongs  to  Me." 

Plot:  10  Dulcimer  Street  is  a  south  London 
apartment  house,  owned  by  a  lonely  widow. 
Residing  there  are  the  Josser  Family;  Mrs. 
Boon  and  her  mechanic  son,  Percy;  Mr. 
Squales,  a  charlatan,  and  a  frousy  hatcheck 
girl.  Percy's  advances  to  Doris  Josser  are 
not  encouraged,  and  to  augment  his  pay,  he 
gets  involved  in  the  stolen  car  racket.  In 
making  a  getaway,  he  accidentally  kills  a 
girl.  Bill  Todd,  Doris'  detective  boy  friend, 
has  his  attention  drawn  to  Percy  by  chance, 
and  Percy  is  convicted  of  murder.  Dulcimer 
Street  organizes  a  petition  to  the  home  secre- 
tary, and  Percy  is  reprieved.  Doris  forgives 
Bill  for  using  her  friendship  to  get  evidence. 

Comment:  This  is  a  first-class  human 
drama  skillfully  punctuated  with  thrills,  sus- 
pense and  comedy,  and  appealing  to  all  the 
emotions.  Virtually  there  are  three  stories 
closely  intertwined:  the  Josser  Family  re- 
signing itself  to  father's  retirement,  the  land- 
lady being  fooled  by  the  charlatan  spiritualist, 
and  the  young  mechanic's  downfall.  The  crime 
story  is  the  strongest  and  the  other  se- 
quences, despite  their  warmth  and  humor, 
tend  to  show  up  the  development.  It  is  terse, 
dramatic  and  holds  interest.  In  Britain  the 
title,  which  is  not  fully  justified  by  the  script, 
is  "London  Belongs  to  Me,"  and  the  film 
is  an  out.standing  box-office  proposition.  For 
America,  it  could  be  improved  by  the  judici- 
ous pruning  of  some  twenty  minutes  from  the 
minor  issues.  The  charlatan  and  Uncle 
Henry's  jabberings  about  the  war-to-come  are 
a  trifle  tedious  and,  as  played  by  Alastair 
Sim  and  Stephen  Murray,  suggest  characters 
rather  than  real  people.  An  excellent  perform- 
ance is  that  of  Richard  Attenborough  who 
conveys  perfectly  the  mentality  of  .the  young- 
ster getting  more  and  more  involved  in  crime. 
Fay  Compton's  Mrs.  Josser  is  a  moving  por- 
trait, and  Susan  Shaw  fully  justifies  the  faith 
which  has  been  put  in  her.  Eleanor  Summer- 
field  must  also  be  mentioned  for  her  work  as 
the  fun  fair  attendant  who  is  murdered.  This 
is  a  British  picture  which,  for  the  lack  of  a 
better  word,  really  has  "heart"  in  it. 


Racliel  and  the  Stranger 

RKO  Radio      Western  Drama      92  mins. 

AUDIENCE  SLANT:  (FamUy)  A  human, 
exciting  frontier  drama  with  an  appealing 
love  story  that  should  please  average  audi- 
ences, especially  those  who  like  outdoor  films. 

BOX-OFFICE  SLANT:  While  the  title 
alone  may  prove  misleading,  wise  advertising 
will  serve  to  give  patrons  the  correct  impres- 
sion. The  names  of  Loretta  Young,  Robert 
Mitchum  and  William  Holden  should  have  a 
potent  effect  at  the  box-office. 

Cast:  Loretta  Young,  William  Holden,  Robert  Mit- 
chum, Gary  Gray,  Tom  Tully,  Sara  Haden,  Frank 
Ferguson,  Walter  Baldwin,  Regina  Wallace.  Credits: 
Directed  by  Norman  Foster.  Screenplay  by  Waldo 
Salt.  From  the  story  "Rachel"  by  Howard  Fast.  Pho- 
tography, Maury  Gertsman.  Music  by  Roy  Webb. 
Lyrics  by  Waldo  Salt.  Produced  by  Richard  H.  Berger. 
Executive  producer.  Jack  J.  Gross. 

Plot:  A  pioneer,  frontiersman  loses  his  wife 
and  is  left  with  his  young  son  in  the  wilder- 
ness. He  marries  a  bondswoman  and  treats 
her  like  a  slave  until  a  friend  shows  interest 
in  her.  The  rivalry  between  them  awakens 
the  man's  love  for  the  woman,  and  after  an 
Indian  attack,  they  start  life  together  in  hap- 
piness. 

Comment:  From  the  title  alone,  one  might 
gather  that  this  is  a  sophisticated  drama 
whereas  its  setting  is  the  great  outdoors  in 
the  old  western  frontier  days.  However,  ad- 
vertising art  work  and  selling  copy,  as  well 
as  publicity  cuts  and  stories,  not  to  mention 
other  campaign  material,  will  very  likely  serve 
to  prevent  any  confusion  occasioned  by  the 
title.  The  wise  exhibitor  will  stress  the  fact 
that  this  is  a  human,  exciting  frontier  story, 
thus  creating  interest  in  moviegoers  in  small 
towns  and  rural  areas  where  outdoor  films 
are  the  most  frequently  patronized.  Both 
Loretta  Young  and  Robert  Mitchum  perform 
admirably,  and  they  also  sing  a  few  num- 
bers-— catchy  tunes,  at  that.  Exceptionally 
good,  too,  is  William  Holden  in  the  leading 
male  role,  and  young  Gary  Gray.  The  direc- 
ton  was  capably  handled  by  Norman  Foster, 
and  Richard  H.  Berger  produced. 


A  Soutliern  Yanlcee 

MGM  Comedy  90  mins. 

AUDIENCE  SLANT:  (Family)  Every- 
body who  likes  to  laugh  will  thoroughly  enjoy 
this  Red  Skelton  comedy  about  a  dumb  Civil 
War  bellboy. 

BOX-OFFICE  SLANT:  Film's  strong 
family  appeal  should  produce  gratifsring  re- 
sults at  the  box-office.  Folks  will  talk  about 
it  and  recommend  it  to  others. 

Cast:  Red  Skelton,  Brian  Donlevy,  Arlene  Dahl, 
George  Coulouris,  Lloyd  Gough,  John  Ireland,  Minor 
Watson,  Charles  Dingle,  Art  Baker.  Credits:  Pro- 
ducer, Paul  Jones.  Director,  Edward  Sedgwick.  Screen- 
play, Harry  Tugend.  From  an  original  story  by  Melvin 
Frank  and  Norman  Panama.  Photography,  Ray  June. 

Plot:  Red  is  a  dumb  bellboy  in  St.  Louis 
in  the  last  days  of  the  Civil  War.  His  pen- 
chant for  spying  leads  him  to  the  capture 
of  the  most  renowned  Confederate  spy  and 
to  love  with  a  Southern  woman  spy.  She 
saves  his  life  just  as  he  is  about  to  be  shot 
at  the  very  end  of  the  conflict,  after  he  out- 
wits   the    enemy  unwittingly. 

Comment:  ^Everyone  who  likes  to  laugh 


SHOWMEN'S  TRADE  REVIEW,  August  7.' 1948 


27 


will  thoroughly  enjoy  this  Red  Skelton  com- 
edy, centered  in  the  Civil  War  period.  It's  a 
"family-appeal"  vehicle  in  the  strongest  sense 
of  that  term,  because  the  kids  will  go  for  it 
in  a  big  way — ^both  big  and  little  ones.  Red 
gets  a  chance  to  prove  his  ability  as  one  of 
America's  topflight  comedians,  and  Harry 
Tugend's  script  provides  him  with  plenty  of 
opportunities.  There  are  several  sequences 
that  will  have  'em  roaring  so  hard  many  of 
the  lines  will  be  lost — especially  a  rib-tickling 
episode  involving  Skelton  and  two  Con- 
federate dentists.  Arlene  Dahl  is  excellent  as 
the  beautiful  "you-all"  Confederate  lady  spy; 
and  Brian  Donlevy  handles  his  villain's  duties 
with  ease.  The  rest  of  the  cast  is  more  than 
adequate.  The  film's  strong  family  appeal 
should  produce  gratifying  results  at  the  box- 
office.  Folks  wll  talk  about  it  and  recom- 
mend it  to  others. 


Pitfall 

United  Artists  Drama  86  mins. 

AUDIENCE  SLANT:  (Adult)  This  is  a 
sort  of  lecture  on  how  a  man  can  get  in 
trouble  in  a  very  few  minutes.  The  picture 
doesn't  realize  its  potentialities,  but  offers 
good  work-a-day  entertainment. 

BOX-OFFICE  SLANT:  Three  good  box- 
office  names  in  Dick  Powell,  Lizabeth  Scott, 
and  Jane  Wyatt  should  put  it  over  the  top 
if  your  patrons  are  not  too  particular. 

Cast:  Dick  Powell,  Lizabeth  Scott,  Jane  Wyatt, 
Raymond  Burr,  Jimmy  Hunt,  John  Litel,  Ann  Doran, 
Byron  Barr,  Selmer  Jackson.  Credits:  Presented  by 
Regal  Films.  Producer,  Samuel  Bischoff.  Director, 
Andre  De  Toth.  Screenplay,  Karl  Kamb.  Based  on 
novel  by  Jay  Dratler.  Photography,  Harry  Wild. 

Plot:  A  conservative  insurance  investigator, 
happily  married  and  the  father  of  a  little 
boy,  falls  for  a  young  model.  Things  become 
so  complicated  that  the  insurance  man  is 
forced  to  kill  the  girl's  ex-boy  friend  in  self- 
defense,  and  the  girl  shoots  a  trouble-making 
private  detective.  She  is  sent  to  prison,  but 
he  escapes  sentence,  and  returns  to  his 
family. 

Comment:  They  were  working  with  story 
material  that  ran  a  little  bit  short  in  "Pit- 
fall." The  strain  on  Director  De  Toth  and 
Dick  Powell  is  evident.  De  Toth  has  tried 
to  get  around  the  difficulty  by  cutting  scenes 
short  and  relying  on  the  audience's  gray 
matter  to  work  things  out.  He  has  succeeded 
rather  well,  it  must  be  conceded,  but  the 
entire  effect  fails  to  add  up  to  a  big  "A" 
picture.  There  is  a  rather  unusual  point  in 
here  too.  An  inexplicable  wave  of  whispering 
attacks  some  of  the  cast,  particularly  Lizabeth 
Scott,  who  talks  throughout  as  if  she  has 
laryngitis.  The  marquee  strength  is  certainly 
there,  but  not  too  much  can  be  expected 
from  word-of-mouth.  You  choose  your  line 
and  stick  to  it. 


Larceny 

Univ.-Int'l  Drama  89  mins. 

AUDIENCE  SLANT:  (Adult)  A  very 
tough  story,  this.  They're  all  heels  except 
Joan  Caulfield,  but  the  film  is  done  so  hand- 
ily that  it  serves  up  real  entertainment,  both 
from  the  writing  and  acting  standpoint. 

BOX-OFFICE  SLANT:  There  are  good 
marquee  names  here,  but  youll  have  to  do 
a  little  selling.  You  can  promise  them  good 
entertainment  and  feel  that  the  film  won't 
let  you  down. 

Cast:  John  Payne,  Joan  Caulfield,  Dan  Duryea, 
Shelley  Winters,  Dorothy  Hart,  Richard  Rober,  Dan 
O'Herlihy,  Nicholas  Joy,  Percy  Helton,  Walter  Greaza, 
Patricia  Alphin,   Harry   Antrim,   Russ   Conway,  Paul 


Brinegar,  Don  Wilson.  Credits:  Screenplay  by  Herbert 
F.  Margolis,  Louis  Morheim  and  William  Bowers. 
Based  on  the  novel,  "The  Velvet  Fleece"  by  Lois 
Eby  and  John  Fleming.  Directed  by  George  Sherman. 
Produced  by  Leonard  Goldstein.  Photography  by  Irving 
Glassberg. 

Plot:  A  group  of  gangsters,  or  confidence 
men,  or  whatever  you  want  to  call  them,  find 
a  widow  (Joan  Caulfield)  with  plenty  of 
money  and  a  sentimental  attachment  to  the 
memory  of  her  late  husband.  This  group  is 
directed  by  Dan  Duryea,  and  one  of  his 
henchmen  is  John  Payne.  Payne  is  a  ladies' 
man — they  all  fall  for  him,  including  Joan. 
There  is  another  gal  of  his,  Shelley  Winters, 
who  is  finally  killed  by  Payne  in  order  not  to 
spoil  the  setup  with  Joan.  Payne  has  a  bit 
of  conscience  left,  and  at  the  last  moment 
tells  Joan  not  to  think  of  him  any  more,  and 
walks  out  of  her  Ife. 

Comment:  This  is  frankly  a  story  about 
heels,  and  it  introduces  John  Payne  into  the 
villain  class.  The  result  is  interesting.  Payne 
does  a  good  job  in  this  unaccustomed  role 
and,  as  can  be  expected,  Dan  Duryea  is  just 
about  the  meanest  guy  in  the  whole  world. 
The  general  theme  of  a  crook  going  to  the 
small  city  and  being  won  over  by  the  simple 
manners  of  th  natives  was  done  years  ago 
by  Winchell  Smith  in  "Turn  to  the  Right," 
but  this  edition  is  considerably  tougher  than 
the  original.  Margolis,  Morheim  and  Bowers, 
who  wrote  the  script,  have  done  a  tight  job 
of  it  and  quite  a  few  of  the  lines  are  well 
worth  hearing,  especially  when  Shelley  Win- 
ters tells  off  Payne.  There's  good  marquee 
strength  here,  but  the  picture  will  need  a 
little  selling  for  the  top  spot.  You  can  sell 
it  and  feel  that  the  film  won't  let  you  down. 


The  Spiritualist 

Eagle  Lion  Drama  78  mins. 

AUDIENCE  SLANT:  (Adult)  After  an 
eerie  beginning  this  film  comes  down  to 
earth,  landing  there  with  a  crash  that  affords 
the  spectators  mighty  good  entertainment. 

BOX-OFFICE  SLANT:  There's  a  fairly 
strong  cast  and  a  title  that  should  attract 
many  #ho  are  interested  in  the  subject  of 
spiritualism.  They  will  get  a  shock,  though; 
it  is  a  debunker. 

Cast:  Turhan  Bey,  Lynn  Bari,  Cathy  O'Donnell, 
Richard  Carlson,  Donald  Curtis,  Virginia  Gregg,  Harry 
Mendoza.  Credits:  Production,  Ben  Stoloff.  Direction, 
Bernard  Vorhaus.  Original  story  by  Crane  Wilbur. 
Screenplay,  Muriel  Roy  Bolton  and  Ian  Hunter.  Pho- 
tography, John  Alton.  Photographic  effects,  George  J. 
Teague. 

Plot:  Lynn  Bari,  a  very  wealthy  widow 
for  two  years,  can't  get  her  late  husband  out 
of  her  mind,  even  though  she's  engaged  to 
lawyer  Ric'hard  Carlson.  Then  appears  Tur- 
han Bey,  spiritualist,  who  brings  husband 
Donald  Curtis  back  in  spirit  form.  Lynn 
visits  Turhan  regularly.  Suddenly  the  audi- 
ence realizes  the  spiritualist  is  a  fake  and  is 
after  the  widow's  money.  When  Carlson 
and  a  detective  corner  Bey,  Curtis  material- 
izes again,  greatly  to  the  spiritualist's  sur- 
prise. The  fact  is.  Curtis  is  alive,  having  left 
his  first  wife  in  a  blazing  car  and  then  dis- 
appearing. He  forces  Turhan  to  work  with 
him  and  they  attempt  to  lure  Lynn  to  her 
destruction.  At  the  last  moment  Turhan  turns 
on  Curtis,  is  shot  mortally,  but  keeps  Curtis 
at  bay  until  the  police  finally  kill  him. 

Comment:  That  man  Crane  Wilbur  is  in 
again.  This  time  he's  concocted  a  story  that 
keeps  his  audience  guessing  for  the  first  half 
of  the  picture  about  the  spiritualist,  then 
letting  the  cat  out  of  the  bag,  and  then  bring- 
ing in  a  whole  new  set  of  complications,  all 
logically  based  on  what  has  gone  on  before. 
Wilbur  is  a  magician  of  story  construction; 


there  is  nary  a  loophole  in  a  tale  that  could 
be  as  open  as  a  fish  net.  He  holds  the  audi- 
ence in  the  palm  of  his  writing  hand.  Wilbur 
is  the  unseen  star  of  the  film,  but  that  isn't 
taking  anything  away  from  fine  performances 
by  Lynn  Bari,  Turhan  Bey,  and  Cathy 
O'Donnell  (as  the  younger  sisters).  Miss  Bari 
having  the  hardest  job  and  carrying  it  off 
beautifully.  You  can  promise  your  patrons 
thrills  and  surprises  and  some  trick  pho- 
tography that  is  out  of  this  world  (literally). 
The  picture  is  sure-fire  entertainment  and 
can  hold  topside  with  major  exploitation. 


Variety  Time 

RKO  Radio  Vaudeville  59  mins. 

AUDIENCE  SLANT:  (Family)  A  hash 
of  specialities,  some  good,  some  not  too 
good,  but  generated  for  the  average  audience. 
It  will  pass,  but  not  by  much. 

BOX-OFFICE  SLANT:  There  are  some 
names  here,  particularly  Edgar  Kennedy, 
Leon  Errol  and  Pat  Rooney.  The  idea  back 
of  it  is  to  tell  them  vaudeville  is  back  on  the 
screen. 

Cast:  Edgar  Kennedy,  Leon  Errol,  Frankie  Carle 
and  his  orchestra,  Pat  Rooney,  Miguelito  Valdes, 
Harold  &  Lola,  Jesse  &  James,  Lyhn,  Royce  &  Vanya, 
Dorothy  Granger,  Jack  Norton,  Minerva  Urecal,  Flor- 
ence Lake,  Jack  Rice,  Dot  Farley,  Jack  Paar.  Credits: 
Produced  by  George  Bilson.  Writers,  Leo  Solomon, 
Joseph  Quillan,  Hal  Law,  Hal  Yates. 

Plot:  A  series  of  vaudeville  specialties  not 
connected  by  a  story. 

Comment:  This  is  a  brave  attempt  to  bring 
back  vaudeville,  with  one  eye  on  the  televi- 
sion situation.  As  such  it  has  faults  and  a 
few  pleasing  moments,  which  hardly  get  it 
in  the  big-time  class.  The  old  Palace  audi- 
ence would  take  it  rather  soggily.  Edgar 
Kennedy  and  Leon  Errol  succeed  in  knock- 
ing their  brains  out,  and  if  you  have  the  kind 
of  patrons  who  like  to  see  this  kind  of  stuff, 
this  is  the  picture  for  you.  However,  if  your 
patrons  are  inclined  to  be  caustic,  the  advice 
is  to  tread  softly.  Nobody  stands  out  par- 
ticularly here  except  perhaps  Pat  Rooney, 
and  that  is  based  to  a  large  extent  on  senti- 
ment. It  doesn't  seem  from  this  distance  that 
the  film  can  do  better  than  the  second  half. 


Figliting  Bacic 

20th-Fox  Drama  68  mins. 

AUDIENCE  SLANT:  (Family)  Fairly 
good  action  drama  that  lacks  excitement  and 
fails  to  sustain  interest. 

BOX-OFFICE  SLANT:  WiU  get  by  as 
the  supporting  half  of  a  double  bill. 

Cast:  Paul  Langton,  Jean  Rogers,  Gary  Gray, 
Morris  Ankrura,  John  Kellogg,  Dorothy  Christy,  Tom- 
my Ivo,  Joe  Sawyer.  Credits:  Producer,  Sol  M. 
Wurtzel.  Director,  Mai  St.  Clair.  Screenplay,  John 
Stone. 

Plot:  When  an  ex-convict  who' had  been 
framed  by  another  man  returns  from  service, 
he  is  met  by  the  crook.  The  ex-con  tries  to 
shake  off  hs  old  compatriot  because  he  has 
a  wife  and  kid  and  wants  to  go  straight,  but 
the  old  pal  tries  to  frame  him  again.  This 
time,  after  the  hero's  dog  helps  out,  the 
culprit  is  caught. 

Comment:  A  fairly  good  action  drama 
that  lacks  excitement  and  fails  to  sustain 
interest.  Outstanding  are  two  youngsters  and 
a  dog.  Gary  Gray  does  a  professional  job  as 
the  kid  whose  father  is  suspect,  and  Tommy 
Ivo  is  excellent  as  the  crippled  youngster. 
The  dog,  Daisy,  handles  a  number  of  tricks 
with  ease.  However,  the  story  isn't  strong 
enough  and  direction  doesn't  keep  audience 
interest  at  a  sustained  pitch. 


28 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


Reffional  Newsreel 

News  oi  Events  and  PenonolitieB  Reported  by  Correspondents  Throughout  the  Nation 


LOS  ANGELES 


Juanita  Norwood,  formerly  with  Hunter's 
Gilboy  Trucking  Lines,  is  now  secretary  to 
Jack  Mandell  at  International  Films.  She  suc- 
ceeds Francine  Goldberg,  of  Paris,  France. 
George  A.  and  George  N.  Diamos,  uncle  and 
nephew  who  operate  the  Diamos  nine-house 
circuit,  have  been  in  town  from  Tucson,  Ariz. 
Norma  Muhlman  returned  from  her  two-week 
vacation,  in  San  Francisco  and  Lake  Elsinore. 
Condolences  are  being  extended  the  family  of 
George  Seach,  RKO  salesman  for  the  last  30 
years,  who  died  in  San  Francisco  July  28  from 
burns  received  in  an  automobile  explosion. 

United  Artists  Sales  Chief  Joseph  Unger,  is 
in  town  from  the  East  to  confer  with  UA  pro- 
ducers and  local  exchange  personnel. 

The  Fox  West  Coast  annual  outing  is  sched- 
ulde  for  Aug.  27  at  the  Riviera  Country  Club. 
Events  scheduled  include  dancing,  a  golf  tourna- 
ment and  dinner. 

Sam  Sunness  is  back  from  a  trip  to  New 
York  where  he  went  to  book  films  for  his 
Melvan  Theatre  which  has  adopted  -  a  foreign 
film  policy. 

Charles  R.  McGinnis,  47,  Hollywood  casting 
director  known  professionally  as  Charles 
Richards,  died  last  week  at  St.  Vincent's  Hos- 
pital. Among  notable  films  he  cast  was  "Gone 
With  the  Wind." 


PORTLAND 


Area  box-offices  generally  are  slightly  under 
normal  due  to  the  heat  and  summer  vacations. 

Mel  Keller,  Warner  Bros,  salesman  and  zone 
representative  for  the  Colosseum  of  Motion 
Picture  Salesmen,  left  for  New  York  for  confer- 
ences. Hal  Boehme,  franchise  holder  for  Astor 
Films  in  the  northwest,  is  back  from  a  two- 
week  trip  through  eastern  Washington  and 
Oregon.  Dave  Kantor,  director  of  publicity  in 
the  west  for  RKO,  is  visiting  key  spots  in  the 
Seattle-Portland  area.  President  Al  O.  Bondy 
of  Bondy,  Inc.,  distributing  General  Electric 
.Science  Films,  is  covering  the  Portland  and 
Seattle  exchanges. 

Harry  Prince,  franchise  holder  for  Favorite 
Films,  was  in  Seattle  conferring  with  Manager 
Gordon  WalHnger.  Dick  Reed,  Spokane  theatre 
executive,  and  William  R.  Gamble,  manager  of 
the  Liberty,  are  picking  "Little  Miss  America" 
from  inland  empire  entries. 
.  Alton  H.  Robbins,  new  city  manager  for 
Evergreen  Theatres  in  Eugene,  Ore.,  says  he 
now  presides  over  the  only  city  that  has  thea- 
tres collect  their  taxes  for  the  upkeep  of 
amusement  parks. 

SAN  FRANCISCO 

More  than  100  members  of  the  California 
Theatre  Owners  Association  met  in  annual  con- 
ference at  the  Northern  California  Variety  Club 
Tent  here  in  the  Tivoli  Building  to  select  direc- 
tors. 

Request  for  commercial  re-zoning  of  a  50- 
acre  tract  near  the  San  Francisco  county  line  on 
Junipero  Serra  Drive  to  allow  construction  of 
a  new  drive-in  theatre  is  being  made  to  the  San 
Mateo  Planning  Commission  by  Rex  Stevenson 
and  Dave  Bolton  of  Trans-California  Theatres. 

Jerry  Collins,  former  city  booker  for  Fox 


REGIONAL  NEWS  INDEX 

Atlanta    29 

Baltimore    29 

Boston    29 

Chicago    33 

Cincinnati    31 

Cleveland   33 

Dallas    31 

Denver      28 

Des  Moines    34 

Harrisburg    29 

Hartford      33 

Indianapolis    29 

Kansas  City    31 

Los  Angeles   28 

Louisville    29 

Minneapolis    31 

Milwaukee    31 

New  York    30 

Oklahoma  City    29 

Philadelphia    33 

Phoenix''    31 

Pittsburgh    34 

Portland    28 

St.  Louis    30 

Salt  Lake  City   28 

San  Francisco    28 

Toronto    33 

Vancouver    28 


West  Coast,  replaces  Stanley  R.  Lefcourt  as 
booker  for  San  Francisco  Theatres,  and  Golden 
State  circuits.  Lefcourt  becomes  office  manager 
for  Film  Classics. 

Campaign  to  raise  funds  for  sending  Marilyn 
"Sugar"  Sahner,  20th-Fox  secretary  who  barely 
missed  making  the  Olympic  swim  team,  as  a 
spectator  to  London  succeeded  through  efforts 
of  Gene  Newman  of  the  20th-Fox  exchange. 
Miss  Sahner  flew  to  London  to  join  her  team- 
mates. 

Deane  Dickason,  producer,  lecturer  and  author, 
is  being  backed  by  local  financiers  for  a  large- 
scale  television  venture  with  offices  both  here 
and  in  Hollywood. 

Here  for  the  final  RKO  zone  meeting  were 
Vice-President  and  Sales  Manager  Robert 
Mochrie,  Walter  E.  Branson,  Harry  J.  Michael- 
son.  A.  A.  Schubart  and  Harry  Gittleson. 
Mochrie  left  for  New  York. 

Van  P.  Garrison,  Merced  divisional  manager 
for  T.  &  D.  Jr.,  Enterprises,  Inc.,  is  the  new 
divisional  director  for  Golden  State  cirucit's 
Oakland  houses. 

Funeral  services  were  held  last  week  for 
RKO  Salesman  George  Seach  who  died  after 
suffering  burns  while  pouring  gasoline  into  his 
car. 


DENVER 


Heads  Fund  Drive 

The  Variety  Club  of  San  Francisco 
joined  with  civic  leaders  in  its  campaign 
to  raise  funds  for  a  nursery  home  for 
blind  babies  as  Dr.  J.  C.  Geiger,  director 
of  Public  Health,  was  named  general 
chairman  of  the  campaign.  Frank  G.  Bel- 
cher, director  of  the  J.  D.  and  A.  B. 
Spreckels  Co.,  was  appointed  campaign 
chairman  and  Parker  S.  Maddux,  presi- 
dent of  the  San  Francisco  Bank,  was 
named  treasurer.  Abe  Blumenfeld  of  Blu- 
menfeld  circuit,  president  of  Variety,  and 
Neal  East  of  Paramount  are  spearhead- 
ing the  drive  for  the  film  organization. 


William  Gehring,  20th-Fox  assistant  general 
sales  manager,  and  West  Coast  Division  Man- 
ager Buck  Stoner  were  in  Denver  several  days 
conferring  with  Manager  James  Dugan  and 
calling  on  major  accounts. 

Jack  Wodell  has  quit  as  assistant  manager 
of  the  Paramount  to  become  manager  of  the 
West  drive-in.  Irving  Oilman  is  building  a 
500-car  drive-in  at  Greeley,  Colo.  Wayne  Bauer 
will  open  his  300-seat  theatre  at  Mancos,  Colo., 
about  Oct.  1. 

C.  U.  (Banknight)  Yaeger,  president  Atlas 
Theatres,  has  added  four  horses  to  his  racing 
stable,  currently  performing  at  Arlington  race 
track.  Monogram  Salesman  Hugh  Rennie,  is 
recovering  at  Presbyterian  hospital  after  a  major 
operation.  He  expects  to  be  in  the  hospital  for 
several  weeks.  Frank  Culp,  manager  of  the 
Taber,  is  recovering  nicely  after  an  operation 
in  St.  Luke's  hospital. 

VANCOUVER 

Representing  British  Columbia  at  the  Inter- 
national Alliance  of  Theatrical  Stage  Employes 
convention  at  Cleveland  were  Bob  Foster  and 
Hank  Leslie  of  the  Orpheum ;  Lloyd  Pantages 
of  the  Hastings  from  Local  348 ;  Harry  Pearson, 
stagehand  of  the  Orpheum,  for  Local  118,  and 
Dick  Jones  of  the  Victoria  for  Local  168. 

Mrs.  Gwen  Hewitt,  Warner  cashier  here  for 
20  years,  has  resigned  and  is  succeeded  by 
Mary  Wallace  who,  in  turn,  is  replaced  by 
Jackie  McDermott  as  stenographer.  Eleanor  Hill 
is  the  new  biller  at  Warners.  Barbara  Ford, 
former  billing  clerk  for  Warners,  is  now  man- 
ager's secretary  at  20th  Century-Fox. 

The  British  Columbia  government  has  taken 
no  action  yet  on  the  proposed  three  per  cent  tax 
on  film  rentals.  Theatremen  still  hope  to  escape 
this  new  tax  headache. 

Francis  Martineau,  an  employe  of  Famous 
Players  Art  Shop  and  a  Vancouver  magician, 
won  top  honors  for  the  second  successive  year 
at  the  annual  convention  of  the  Pacific  Coast 
Association  of  Magicians  at  Reno,  Nev. 

Maynard  McDonald,  66,  veteran  projectionist 
at  the  Odeon,  Victoria,  B.  C,  died  last  week 
in  a  hospital  at  Victoria. 

SALT  LAKE  CITY 

The  Motion  Picture  Club  of  Salt  Lake  will 
hold  its  annual  picnic  in  some  nearby  canyon, 
President  Warren  Butler  announced.  Butler, 
recently  returned  from  a  vacation  at  Sioux 
City,  la.,  also  manages  the  Lyric  here  and  has 
recently  changed  policy  to  a  double  bill  of  new 
first-run  film  together  with  a  reissue. 

Vacationists  :  Paramount  Booker  Don  Foster 
brought  back  a  bride,  the  former  Nancy  Hatfield, 
from  his  vacation ;  20th-Fox  Office  Manager 
and  Booker  Roy  Pickerell  is  spending  his  vaca- 
tion around  San  Francisco  and  Los  Angeles ; 
United  Artists  Booker  Joe  Madsen  spent  his 
leave  from  office  duties  at  nearby  points ;  War- 
ner Booker  Ralph  Piza  will  spend  his  Septem- 
ber vacation  on  the  Pacific  coast. 

Columbia  Western  Division  Manager  Jerry 
Safron  dropped  in  on  Manager  Bill  Seib.  Call- 
ing on  territory  accounts  are  RKO's  Robert 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 

REGIONAL  NEWSREEL 


29 


Hoesi,  20th-Fox's  Clyde  Blasius  while  Fox 
Manager  Charles  Walker  is  calling  on  nearby 
exhibitors. 

RKO  Manager  Giff  Davison  and  staff  cap- 
tured first  place  in  the  recent  Ned  Depinet  Drive. 
Local  branch  executives  who  won  awards  in 
various  subsidiary  contests  include  Davison, 
Office  Manager  Ell  Winward,  Bookers  Hank 
Smith  and  Larry  Boyce,  Salesmen  Mimmy  Grif- 
fin, Bob  Hoesi  and  Rock  Warren.  Davison  was 
still  in  San  Francisco  last  week  attending  a 
branch  managers'  meeting. 

Dick  Colbert,  former  Universal  booker,  has 
been  appointed  city  salesman  for  San  Francisco. 
Norman  Kuhn  succeeds  him  here. 

Paramount  Western  Division  Manager  Hugh 
Braly  and  District  Manager  Harold  Wirthwein 
were  here  a  few  days  conferring  with  Manager 
Frank  H.  Smith. 


BALTIMORE 

Bill  Lewis  of  Millington  and  Queenstown 
Theatres  has  moved  his  office  to  his  new  home 
in  Millington,  Md.  Loew  City  Manager  Bill 
Saxton,  was  pressed  into  service  as  judge  of 
the  bathing  beauty  contest  at  Ocean  City,  Md., 
while  he  was  vacationing  there.  Reba  Schwartz, 
Schwartz  circuit,  Dover,  Del.,  is  out  ill.  Reese 
Theatre,  Harrington,  Del.,  is  closed  during  the 
Harrington  Fair,  an  annual  procedure. 

Clarence  Carey,  Capitol,  Ocean  City,  is  run- 
ning for  the  city  council.  Sam  Mellits,  Mellits 
circuit,  is  vacationing  in  Atlantic  City.  Eagle 
Lion  Branch  Manager  Fred  Rohrs  left  for  a 
two  weeks'  vacation  in  Canada. 

Herb  Thompson,  sales  manager  for  Para- 
mount, was  in  town.  Max  Goodman's  Syke 
Theatre  in  Sykesville,  Md.,  has  shuttered.  Town 
Theatre  held  a  gala  Hollywood  opening  for 
"The  Babe  Ruth  Story"  attended  by  local  digni- 
taries and  the  Oriole  baseball  team  with  which 
Ruth  once  played. 

Jim  and  Inez  Gladfelter,  Hippodrome  Thea- 
tre, left  for  a  two-week  vacation  in  Atlantic 
City  and  Lake  Erie.  Adam  Goelz  is  the  new 
assistant  to  Gladfelter.  Bert  Claster,  Rappaport 
circuit,  is  back  on  the  job  after  a  holiday.  Bernie 
Mills,  Equity  head,  is  visiting  with  Fred  Sande. 
Lou  Brown,  Poli  circuit  ad  head,  with  wife  and 
daughter,  are  renewing  old  acquaintances  in 
Baltimore. 


OKLAHOMA  CITY 

A  new  ultra-modern  drive-in  theatre  has  been 
opened  at  Shawnee,  Okla.,  at  the  corner  of 
MacArthur  Road  and  Highway  18.  Battlesville, 
Okla.,  also  has  a  new  outdoor  theatre  on  U.  S. 
60  at  the  west  edge  of  the  city.  Miss  Blanche 
Gibson  of  Cherokee,  Okla.,  plans  to  start  work 
at  once  on  a  drive-in  a  mile  and  a  half  west 
of  El  Reno,  Okla.,  on  U.  S.  Highway  66. 

The  Strand  at  Clarksville,  Ark.,  will  be  re- 
decorated and  a  new  strctural  glass  front,  new 
seats,  carpets  and  refrigeration  system  installed. 
The  Lux  at  Luxora,  Ark.,  is  also  being  remod- 
eled and  new  equipment  put  in. 

The  cashier  and  assistant  manager  of  the 
Home  Theatre,  Oklahoma  City,  were  held  up 
and  robbed  of  nearly  $700  on  July  18. 

BOSTON  ~ 

United  Artists  Manager  John  Dervin  heads 
the  committee  for  "Jimmy  Day"  to  raise  funds 
for  the  cancer  research  work  of  the  Children's 
Hospital.  A  benefit  football  exhibition  game  will 
be  held  Aug.  22  between  the  New  York  Giants 
and  the  Boston  Yanks. 


For  Chas.  Skouras 

Presentation  of  the  first  Great  Heart 
Award  by  the  Variety  Club  of  Southern 
California  to  Charles  P.  Skouras  will  take 
place  on  Aug.  16  at  a  testimonial  ban- 
quet in  the  Coconut  Grove  of  the  Ambas- 
sador Hotel,  club  officials  announced  this 
week.  The  award,  which  is  to  be  made 
annually  by  the  club  as  a  tribute  to  an 
outstanding  citizen  for  his  "unselfish  con- 
tributions to  community  betterment,  pa- 
triotic endeavors  and  leadership  in  pub- 
lic welfare  projects,"  will  bring  Interna- 
tional Chief  Barker  R.  J.  O'Donnell  and 
other  International  Variety  executives  to 
the  coast.  Presentation  of  Great  Heart 
Awards  by  individual  clubs  was  voted 
recently  by  the  Variety  Clubs  Inter- 
national. 


Screen  and  Stage  Star  Gertrude  Lawrence 
paid  film  row  an  unexpected  visit  and  called 
on  Art  Moger  and  Joan  Mansfield,  who  is  a 
neice  of  Actor  Richard  Whorf,  at  Warner  Bros. 
United  Artists'  Phil  Engel  weekended  on  the 
South  Shore  vacationing  with  his  children.  Joe 
Di  Pesa,  dean  of  Boston  film  publicity  men,  is 
on  a  fortnight's  vacation. 

Owner  Martin  Toohey  of  the  Leroy,  Paw- 
tucket,  R.  L,  was  a  film  row  visitor  here.  Ditto 
Jack  Shea  and  Ed  Fahey  of  the  New  Hampshire 
area.  RKO  Manager  Ross  Cropper  attended 
a  conference  in  Buffalo.  Harry  Bernstein  has 
replaced  A.  Bernstein  as  Columbia  publicist  in 
this  territory. 

Business  in  local  downtown  theatres  was  off 
26  per  cent  due  to  the  recent  hot  weather  but 
is  reported  picking  up.  The  27  nearby  summer 
theatres  have  been  cutting  into  the  film  grosses 
also. 


INDIANAPOLIS 


Robert  Stieler,  operator  of  the  Royal,  Evans- 
ville,  Ind.,  has  been  appointed  buyer  and  booker 
for  the  Family  Drive-In,  Evansville,  Ind.  C.  A. 
Christy,  operator  of  the  Williamsport  (Ind.) 
Theatre,    has    eliminated    mid-week  changes. 

RKO  Manager  Russell  Brentlinger,  spent 
several  days  in  Chicago,  calling  on  the  Gregory 
Circuit. 

Michale  Dellacona,  student  booker  at  Uni- 
versal-International, is  suffering  with  a  severe 
cold.  The  State,  Windfall,  Ind.,  has  been  re- 
decorated and  renovated,  Fletcher  Brewer,  opera- 
tor reports.  Sam  Abrams,  manager  Film  Clas- 
sics, attended  the  sessions  of  the  company's  Na- 
tional Sales  meeting  July  29-31  at  the  Astor 
Hotel,  New  York.  Republic  Special  Representa- 
tive M.  A.  Fallon,  is  visiting  the  local  branch. 

Earl  Penrod  of  Affiliated  Advertisers  is 
recuperating  at  home  after  his  release  from  the 
Methodist  Hospital  where  he  spent  a  week  under 
observation.  Michael  Murphy,  operator  of  the 
Victory,  Huntingburg,  Ind.,  spent  several  days 
at  the  U.  S.  Veterans  Hospital  here  for  a 
check-up.  Joseph  Gutzweiler,  operator  of  the 
Astra  and  Tivoli  Theatres,  Jasper,  Ind.,  is  con- 
fined to  St.  Joseph's  Hospital,  Terre  Haute, 
under  observation. 


HARRISBURG 


Milt  Young,  Columbia  exploiteer,  his  wife, 
Bea,  and  daughter  Patty,  spent  their  vacation 
with  Mr.  and  Mrs.  Jack  O'Rear,  Colonial  man- 
ager and  wife. 

Air  conditioning  has  been  completed  at  the 
National,  and  will  be  installed  in  the  Rialto  in 


September,  I.  L.  Shiffman  reports.  Schiffman's 
daughter,  Barbara,  is  enrolled  at  Penn  State 
College  for  the  summer. 

Loew's  Regent  Manager  Sam  Gilman  left  for 
a  holiday  in  Atlantic  City.  Filling  in  as  relief 
manager  is  Larry  Levy,  who  divides  his  time 
between  his  own  Reading  house,  and  Harris- 
burg. 

New  at  Loew's  Regent  is  Mrs,  Betty  C. 
Murray,  who  succeeds  Peggy  Trout  as  office 
assistant. 

The  Senate  has  installed  a  soft-drink  machine, 
which  is  bringing  in  good  returns,  the  manage- 
ment said. 

Vacationers  locally  are :  Avis  Losh,  secretary 
to  Fabian  publicist  Edgar  Goth ;  Elizabeth  Zim- 
merman, Alice  Evonoff,  James  Leone,  Foster 
Napper,  State;  George  Green,  Jasper  Peffer, 
Senate ;  Frank  Creme,  Nancy  Breon,  Colonial. 
Thelma  Garwig  is  new  at  the  Rialto, 

Max  Miller,  Eagle  Lion,  was  in  town.  Guests 
of  Jack  O'Rear  and  wife  at  their  summer  home 
were  Sgt.  and  Mrs.  Tom  Brennan  and  infant; 
Mr.  and  Mrs.  Edgar  Goth  and  family;  LieuL 
and  Mrs.  Jack  Perrigo,  all  theatre  personnel. 


LOUISVILLE 


The  convention  committee  of  the  Kentucky 
Association  of  Theatre  Owners  met  here  July  29 
to  formulate  plans  for  the  annual  KATO  con- 
vention at  the  Seelbach  Hotel,  Louisville,  Oct. 
27-28.  Attending  the  meeting  were  Gudirie  F. 
Crowe,  Harry  J.  Stites,  Mrs.  Nell  Borden,  John 
T.  Edmunds,  Jr.,  F.  J.  Ornstein,  C.  A.  Arnold 
and  Gene  Lutes. 

Several  hundred  patrons  were  given  "rain 
checks"  at  the  Grand  here  recently  when  over- 
heated film  in  the  projector  caught  fire.  Patrons, 
unaware  of  the  fire,  remained  in  their  seats 
until  told  the  show  would  not  continue.  Firemen 
were  called  but  the  only  damage  was  to  the 
film  and  projector. 

Harold  Sliter  of  Watertown,  N.  Y.,  has  been 
appointed  zone  manager  for  the  Schine  circuit 
in  Lexington,  Ky.  Sliter  replaces  Lew  Hensler 
who  resigned  some  time  ago  to  enter  another 
line  at  Daytona  Beach,  Fla.  Bob  Cox,  city 
manager  and  acting  zone  manager  for  Schine  in 
Lexington,  continues  as  city  manager.  He  is  a 
director  of  the  KATO. 

Russell  Morgan  of  the  Shelby  Theatre  is  back 
from  a  vacation  in  Benton  Harbor,  Mich, 

Homer  Jaeggers,  co-owner  and  manager  of 
the  Bonn,  Bonneville,  Ky.,  is  confined  to  his 
home  by  illness.  It  will  likely  be  two  or  three 
weeks  before  he  is  back  on  the  job. 


ATLANTA 


A  new  son  was  born  to  Manager  Floyd  K. 
Horton  of  the  Ross,  Dublin,  Ga.  Universal- 
International  Southern  District  Manager  Pete 
Rosian  and  Home  Office  Representative  F.  J. 
Malafronta  were  callers  at  the  local  U-I  office. 
Republic's  Jimmy  Grainger  and  Walter  Titus 
visited  the  Republic  office. 

Astor  Pictures  Office  Manager  Donald  Hastier 
is  vacationing  in  Florida,  with  Jimmy  Bello 
subbing.  Sack  Amusement  Office  Manager  Harry 
Diamond  checked  in  at  the  office  after  a  holiday 
in  the  same  state.  Manager  Mel  Brown  of  the 
Peachtree  Art  Theatres  is  back  from  a  New 
York  booking  jaunt.  Eagle  Lion  Office  Man- 
ager Ed  Ashmore  and  his  bride  are  back  from 
their  honeymoon.  Mrs.  Leona  DeLong,  Mono- 
gram booking  department,  is  home  from  vaca- 
tion. 

Monogram  Salesman  O.  B.  Corley  has  re- 
(Continued  on  Page  30) 


30 


SHOWMEN'S  TRADE  REVIEW,  August  7,  194« 

REGIONAL  NEWSREEL 


LONDON  OBSERVATIONS 

Producer  Finance  Plan,  Gov't  Aim  to  Acquire  Royal 
Opera  House  Seen  Nationalizing  Entertainment  World 


By  JOCK  MacGREGOR 

Our  favorite  cynic  has  it  that  when  it  was 
known  $20,000,000  were  available  for  movie- 
making, the  rush  of  British  producers  to  the 
Treasury  was  so  great  that  they  had  to  send 
to  Wembley  to  borrow  interpreters  from  the 
Olympic  Games. 

Previous  to  this  plan, 
production  had  already 
shown  an  upward  trend, 
and  the  Government's  film 
finance  corporation  aug- 
urs badly  for  the  future. 
Bracket  this  decision  with 
the  plan  to  use  compul- 
sory powers  to  acquire 
the  Royal  Opera  House, 
Covent  Garden,  for  the 
nation,  and  no  one  can 
be  accused  of  having  too 
highly  colored  an  imagina-  ■''»«''  MoeGregor 
tion  if  they  suspect  there  are  forces  at  work  to 
nationalize  the  entertainment  world. 

With  this  writing  on  the  wall,  Hollywood 
must  consider  the  wisdom  of  putting  into  prac- 
tice the  economy  idea  of  a  single  MPEA  dis- 
tribution unit  in  the  U.  K.  This  would  surely 
be  playing  into  the  hands  of  socialism.  With 
the  J.  Arthur  Rank  Organization,  Associated 
British  Picture  Corp.,  and  such  an  American 
setup,  a  powerful  nucleus  would  be  created  for 
eventualities  we  all  hope  will  never  be. 

Finance  is  not  lacking  for  the  producers  who 
have  proved  their  worth.  There  is  cash  for  those 
who  know  the  box-office  and  can  make  the  films 
the  mass  of  moviegoers  want  to  see.  The  man 
who  is  short  is  the  dreamer  who  talks  of  art, 
defies  popular  requirements  in  favor  of  critical 
acclaim  and  ends  in  the  red  without  using  Tech- 
nicolor. 

*  * 

Best  reading  in  a  long  time  is  Herbert 
Wilcox's  report  on  the  success  of  "Spring  in 
Park  Lane"  in  its  sixteen  initial  bookings.  In 
ten  of  these  it  has  set  up  all-time  records,  con- 
firming STR's  review  prediction  that  "in  Bri- 
tain this  will  make  box-office  history." 

Herbert  has  now  completed  Anna  Neagle's 
"Elizabeth  of  Ladymead,"  and  announces  the 
signing  of  Maurice  Cowan,  editor  of  the  "Pic- 
turegoer,"  as  the  producer  of  two  semi-factual 
pictures,  "Renate"  and  "Mary  Smith."  This  has 
resulted  in  a  shuffle  in  the  trade  press,  with 
Connery  Chapi)ell  taking  over  the  fan  paper  and 
leaving  A.  L.  Carter  in  sole  command  of  the 
"Kine  Weekly." 

As  it  becomes  more  evident  that  the  quota 
will  raise  barriers  to  British  films  in  other 
markets,  so  production  is  being  geared  for  the 
home  market  to  insure  a  return  for  the  outlay. 
With  the  commencement  of  the  Technicolor 
"Trottie  True,"  the  seven  stages  at  Denham  are 
beinig  used  for  the  making  of  four  pictures.  This 
is  an  achievement  which  is  indeed  a  challenge 
to  any  Hollywood  studio  today  and  proof  of 
Rank's  determination  to  turn  out  the  maximum 
number  ©f  films. 

*  *  * 
Showmanship,  combined  with  first  class 
organization,  was  the  keynote  of  the  Gaumont- 
British  sports  held  at  their  excellent  staff  club 
in  South  London,  on  Sunday.  Under  Charles 
Russ  and  the  indefatigable  Jimmy  Forsyth,  it 


was  a  splendid  occasion  to  which  employes  from 
all  over  Britain  came.  Underlying  it  all,  how- 
ever, there  was  a  certain  sadness,  bred  from 
uncertainty,  for  many  of  the  staff  do  not  yet 
know  how  the  pooling  of  GB  and  Odeon  under 
Circuit  Management  Association  will  affect 
them. 

The  club  is  already  open  to  all  members  of 
JARO,  and  the  number  of  stars  and  executives 
who  gave  up  their  Sunday  afternoon  promises 
well  for  the  future.  It  was  a  family  affair,  and 
I  think  a  great  deal  is  reflected  in  the  JARO 
tug-of-war  team,  which  included  Ken  Bellman, 
Theo  Cowan,  Bernard  Slydel,  Bill  Price  and 
'  Leslie  Cranfield.  These  front  office  workers  did 
not  win,  but  they  put  up  a  jolly  good  show. 

For  the  first  time,  JARO  publicity  had  an 
entrant  in  the  Miss  Gaumont-British  Beauty 
Contest  in  the  delectable  person  of  Miss  Kenny- 
Smith. 

Laurence  Kent  represented  Mr.  Rank,  while 
the  Box's  led  the  studios  and  John  Woolf,  dis- 
tribution. Margaret  Lockwood  was  the  most 
important  of  about  a  dozen  stars. 

^       ^  ^ 

Periodically,  one  receives  publicity  hand- 
outs which  really  raise  one's  interest  in  a  pic- 
ture. This  is  happening  in  the  case  of  "Blue 
Scar,"  which  Jill  Craigie  is  producing  in  a 
vacant  cinema  in  Wales.  It  deals  with  coal 
mining,  and  Margaret  Marshall's  coverage 
tempts  one  to  make  the  200-mile  journey  to 
Port  Talbot.  If  it  lives  up  to  the  advance  stories, 
it  will  not  only  be  an  authentic  tale  of  Wales 
but  also  of  the  pits. 

For  the  record:  The  weather  has  knocked 
West  End  business  severely;  "State  of  the 
Union"  and  "Horn  Blows  at  Midnight"  bowed 
out  after  a  week,  to  be  replaced  by  "The  Pirate" 
and  "Unsuspected,"  respectively.  .  .  .  Certain 
critics  were  horrified  at  the  reception  following 
the  preview  of  "Ride  the  Pink  Horse"  when  col- 
leagues mounted  modern  hobby  horses  which  are 
being  used  in  a  nation-wide  tieup  arranged  by 
Jack  Sullivan  and  Fred  Pollitt.  .  .  .  Frederic 
Brisson  has  completed  his  European  tour  and  is 
U.  S.  bound.  .  .  .  With  the  July  issue,  GB's 
"News  and  Views"  house  organ  ceases  publica- 
tion, pending  the  issuing  of  a  CM  A  journal.  .  .  . 
Phyllis  Calvert  has  gone  to  Italy  to  appear  in 
John  Stafford's  "The  Golden  Madonna"  which 
is  being  shot  on  Capri.  .  .  .  C.  J.  Latta,  settling 
down  with  Associated  British  Cinemas,  has  just 
completed  a  tour  of  their  south  coast  cinemas.  .  .  . 
While  certain  of  the  Independent  Producers 
Limited  directors  have  been  falling  over  them- 
selves to  make  pictures  for  Korda,  they  do  not 
seem  to  have  shown  the  same  eagerness  to  re- 
sign from  the  Rank  company ;  whether  they  pro- 
duce for  the  group  again  is  another  matter.  .  .  . 
The  Court  of  Appeals  reversed  the  award  of 
damages  against  MGM  in  the  action  brought 
by  film  critic  Arnot  Robertson  for  alleged  libel ; 
permission  was  given  for  Miss  Robertson  to  take 
the  case  to  the  House  of  Lords.  .  .  .  Tom 
O'Brien,  MP,  general  secretary  of  NATKE, 
off  to  the  States  as  the  lATSE's  guest.  .  .  . 
Dave  Griffiths  has  been  visiting  the  British  Zone 
of  Germany  as  head  of  the  RAF  Film  Corpora- 
tion. .  .  AKC's  Brigadier  Norman  Carstairs 
received  his  CBE  from  His  Majesty  at  a  recent 
investiture. 


{Continued  from  Page  29) 
signed  to  join  Screen  Guild  in  a  similar  capacity. 
J.  S.  Carsallen  has  been  appointed  assistant  to 
SG  President  John  W.  Mangham. 

Members  of  the  local  Universal-International 
Club  gave  a  going-away  party  for  Branch  Man- 
ager Jim  Partlow  and  Home  Office  Representa- 
tive Leonard  Allen,  both  of  whom  resigned  to 
enter  the  drive-in  field  in  Florida. 

Tom  Jones  of  Exhibitors  Service  is  back  in 
hospital  for  a  check-up ;  Mrs.  Annie  Coleman, 
United  Artists,  is  on  leave  of  absence  due  to  the 
illness  of  her  son ;  Mary  Brock  of  Columbia  is 
off  on  account  of  illness. 

NEW  YORK 

Randforce  circuit  executive  Irving  Goldstein 
this  week  announced  the  engagement  of  his 
daughter  Yvette  to  Steve  Cohn.  Dorothy  Barko 
of  Century's  legal  staff  left  the  U.  S.  Aug.  4  to 
read  a  paper  at  the  Second  International  Con- 
ference of  the  Bar  Association  in  the  Hague. 
She  has  chosen  "Modern  Trends  in  the  Law  - 
of  Succession"  as  her  subject.  A  son  was  born 
last  Saturday  to  Mrs.  John  H.  Rugge  at  the 
Hackensiack  Hospital,  N.  J.  He  was  named  John 

H.  Rugge,  Jr. 

MGM  Brooklyn  Booker  John  Coniffe  lost  his 
father.  Funeral  services  were  held  Tuesday  for 
James  Kearney,  69,  assistant  general  manager 
of  the  Shea  circuit.  Surviving  are  his  widow, 
a  brother,  and  three  sisters. 

Filmrowite  Ben  Levine  is  off  on  vacation  to 
Ellenville.  Filmrowite  John  Hogan  is  spending 
his  in  Atlantic  City  and  proving  it  by  sending 
back  boxes  of  salt  water  taffy  to  his  associates. 
Exhibitor  Ike  Levy  of  the  Greenwood  at  Tren- 
ton was  a  film  row  visitor. 

Sir  Walter  Raleigh  note :  When  Herman 
Bernstein  of  the  night  staff  at  20th-Fox  reached 
the  subway  to  go  home  Tuesday  morning  and 
found  one  of  the  girls  on  the  day  side  ma- 
rooned as  the  skies  opened  up,  he  shed  his  coat 
and  umbrella  and  gave  it  to  her  so  she  could 
get  to  work. 

ST.  LOUIS  ~ 

Benefit  for  the  American  Cancer  Society, 
delayed  from  July  20  to  27  when  union  projec- 
tionists picketed  the  Crest  Theatre  because  it 
had  a  non-union  operator,  was  attended  by  but 
300,  netting  about  $200  for  the  cancer  fund. 

Miss  Ramola  Perry  of  Casey,  111.,  is  assisting 
her  sister  and  brother-in-law,  Mr.  and  Mrs. 
Ralph  Clark,  in  operating  the  Idaho  Theatre  in 
Sumner,  111.,  which  they  bought  in  June  from 
Meritin  Atkins.  RKO's  "Tom  Mix,"  Curley 
Bradley,  will  be  featured  with  his  Straight 
Shooters  at  the  St.  Louis  Firemen's  rodea, 
Aug.  27  to  Sept.  6. 

George  Kerasotes  and  associates  opened  their 

I,  000-car  drive-in  at  Decatur,  111.,  July  30. 
Two  hundred  seats  are  provided  in  front  for 
patrons  who  walk  to  the  theatre.  St.  Louis 
Theatre  Supply  Company  provided  the  equip- 
ment. Architect  was  W.  Wedmeyer  of  Decatur. 

Mrs.  R.  H.  Hecht,  wife  of  Roy  Hecht,  RCA 
service  engineer  for  theatres  in  this  territory, 
received  a  write-up  in  Cats  Magazine.  She  owns 
five  of  the  eight  national  champ  show  cats 
from  the  St.  Louis  area. 


Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTEIh  has  iff 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 

REGIONAL  NEWSREEL 


31 


MINNEAPOLIS 


Both  20th-Fox  and  MGM  reportedly  have 
offered  several  neighborhood  Twin  Cities  houses 
runs  on  the  28-day  break,  a  run  heretofore 
offered  only  to  Minnesota  Amusement  Com- 
pany's Uptown,  Minneapolis.  Terms  are  to  be 
negotiated  for  the  runs  as  with  all  other  ad- 
vances in  availability  by  both  companies,  it  is 
learned. 

New  on  film  row  are  Jack  Allender,  sales- 
man at  National  Screen  Service;  Bettey  Reese, 
biller  at  Universal,  and  Marilyn  Reuther, 
stenographer  at  Columbia. 

Vacationers  include  Elaine  Norby,  booking 
manager's  secretary  at  Paramount,  who  is  in 
California;  Clara  Eisenberg,  bookers'  secretary 
at  Universal,  who  is  at  Lake  Minnetonka,  Minn. 
Ruth  Gray,  stenographer  at  Columbia,  who 
visited  Chicago  and  Michigan ;  Walter  Hoff- 
man, exploiteer  at  20th-Fox  who  is  off  to  see  the 
studios  in  Hollywood;  Marilyn  Benson,  clerk  at 
20th-Fox,  who  is  visiting  at  Seattle  and  Los 
-Angeles ;  and  Myrtle  Hallman,  assistant  cash- 
if.r  at  20th-Fox,  who  is  spending  two  weeks  in 
Nebraska. 

Every  employe  of  the  20th-Fox  exchange 
here  will  receive  three  weeks  extra  pay  as  a 
result  of  the  exchange's  showing  in  the  Andy 
Smith  sales  drive. 


PHOENIX 


Gunmen  continue  to  find  Arizona  theatres  a 
soft  touch.  The  Orpheum  was  the  third  iholdup 
victim  in  two  weeks,  and  was  "taken"  for 
$2,238.96  by  a  lone  stickup  man  last  Saturday 
night.  The  gunman  made  good  his  escape  after 
slugging  Assistant  Manager  Ellis  Hapner  and 
then,  at  the  point  of  a  gun,  forcing  Manager 
Arthur  G.  Pickett  to  hand  over  the  night's 
receipts.  Drive-ins  in  Phoenix  and  Tucson  were 
robbed  in  similar  fashion  the  latter  part  of  June. 
In  each  instance  a  lone  gunman  did  the  job, 
but  descriptions  indicate  that  the  same  man  was 
not  involved  in  all  three  robberies. 

George  Aurelius  and  Vince  Murphy,  Para- 
mount-Nace  executives,  are  vacationing  out  of 
the  state.  Aurelius  is  district  manager  of  the 
Paramount-Nace  chain,  and  Murphy  is  chief 
booker.  Dick  Smith,  Fox  West  Coast  theatres 
district  manager,  is  also  on  vacation. 

Garfield  Anderson's  new  644-car  drive-in  near 
Glendale  has  opened.  The  theatre  is  the  second 
drive-in  to  be  operated  by  "Andy." 

The  Oasis  Theatre,  Ajo,  is  nearing  comple- 
tion. 

Because  of  a  change  in  original  plans,  con- 
struction on  The  Glen,  Glendale,  was  delayed, 
but  the  situation  has  been  ironed  out  and  con- 
struction on  the  $100,000  house  will  begin. 


DALLAS 


Promotions  for  several  Interstate  circuit 
theatremen  have  been  announced  by  City  ]\Ian- 
ager  James  O.  Cherry.  Manager  of  the  Inwood 
will  be  Cornelius  Webb,  who  managed  the 
Varsity  for  several  years  and  will  continue  to 
manage  it  until  a  successor  is  named.  Assistant 
at  the  Inwood  will  be  James  S.  Deckard,  former 
assistant  at  the  Knox.  Manager  of  the  Forest 


"Voice  of  Theatre  Speakers" 
JOE   HORNSTEIN  has  it! 


Rentals  Up  $55,000? 

The  newest  tax  on  business  enterprise 
in  Vancouver,  B.  C,  the  11  per  cent  levy 
on  rentals,  is  fast  becoming  a  major  head- 
ache in  that  city.  It  is  estimated  that  the 
tax  will  cost  the  two  motion  picture 
circuits  an  additional  $55,000  yearly  in 
rentals. 


will  be  Walter  Deen,  former  treasurer  at  the 
Telenews.  Alex  Barr,  former  manager  at  the 
Forest,  moves  downtown  as  assistant  at  the 
Palace,  and  Charles  McLaughlin,  Palace  chief 
of  staff,  takes  over  Deen's  Telenews  position. 
The  former  head  of  the  downtown  theatres' 
service  staff,  Frank  E.  (Mickey)  Work,  will 
manage  the  Knox.  Frank  Tucker,  assistant 
treasurer  at  the  Majestic,  will  be  assistant  man- 
ager at  the  Wilshire,  and  Ray  Hedden  will  be 
assistant  at  the  Lakewood.  Assistant  treasurer 
at  the  Majestic  will  be  Ralph  Fry,  former  assis- 
tant chief  at  the  Palace,  and  Marvin  Kinsey, 
Palace  doorman,  will  be  chief  of  service  at  the 
Palace. 

Paramount  Publicist  George  Y.  Henger  left 
for  his  vacation — first  stop  St.  Louis,  and 
then  to  either  Colorado  or  Minnesota. 

MILWAUKEE 

Don  Weisfeldt,  formerly  manager  of  the  Fox 
Strand  here,  is  now  manager  of  the  new  41 
Drive-In  recently  opened  by  Standard  Theatres 
on  Highway  41  south  of  the  city. 

The  old  Strand,  the  first  movie  house  in  the 
north  side  of  Manitowoc,  Wis.,  was  closed  down 
on  July  25  to  be  replaced  by  a  new  and  modern 
900-seater. 

E.  Reno  Wilk  of  North  Star  Pictures  and 
Screen  Guild  Productions,  Minneapolis,  spent 
last  week  here  conferring  with  Vincent  De 
Lorenzeo  who  handles  North  Star  pictures  in 
Wisconsin. 

The  Spring  Green  Theatre,  Spring  Green, 
Wis.,  is  reported  sold  by  Frank  Murphy  of 
Green  Bay  to  "out-of-town  interests."  Manage- 
ment of  the  Westby  in  Westby,  Wis.,  claims 
its  recently  installed  electric  air  conditioning  is 
the  first  of  its  kind  in  the  territory,  no  water 
being  used. 

The  Rosa  is  the  name  of  J.  P.  Adler's  new 
5S4-seater  at  Waupaca,  so  called  after  the  own- 
er's wife.  House  was  opened  July  31. 

New  Theatres 


Minneapolis — The  Minnesota  Amusement  Company  is 
receiving  bids  for  1,000-seater  to  be  built  at  Watertown, 
S.  D.,  to  replace  the  State,  destroyed  by  fire. 

Atlanta — Nat  Bernstein,  Dixie,  Miami,  Fla.,  will 
soon  start  work  on  his  new  drive-in  there. 

Susanville,  Cal. — T.  and  D.,  Jr.,  Enterprises'  new 
400-600-seater  opened  here  last  week.  Architect  Vincent 
G.  Raney,  San  Francisco. 

Waterbury,  Conn. — Robert  Schwartz  contracts  for 
a  750-seater. 

Oklahoma  City — Blanche  Gibson  of  Cherokee,  Okla., 
a  new  drive-in  west  of  El  Reno,  Okla.  Recently  opened 
were  drive-ins  on  Highway  18  at  Cherokee,  Okla.,  and 
on  U.  S.  60  just  west  of  Bartlesville,  Okla. 

Hartford.  Conn. — The  New  Haven  Drive-in  Theatres, 
Inc.,  a  600-car  drive-in  in  the  Wallingford-North  Haven, 
Conn.  area.  The  zoning  board  in  Concord,  N.  H.,  has 
approved  application  of  Charles  R.  Arnold  of  Pena- 
cook,  N.  H.,to  operate  a  non-profit  drive-in  in  that  sector 
of  Concord.  Samuel  Musman  of  Lynn,  Mass.,  has  ob- 
tained a  permit  to  build  a  $38,000  theatre  there. 

Willows,  Calif. — Preliminary  work  has  started  on  the 
site  for  the  new  Willows  Theatre. 

Pleasanton,  Tex. — A  new  $200,000  900-seater  theatre 
here  opened  recently. 

Millbum,  N.  J. — A  film  theatre  is  among  the  build- 
ings listed  in  Joseph  Zigler's  projected  $2,000,000  real 
estate  development  on  Morris  Turnpike  on  the  site  of 
the  Brook  restaurant. 


KANSAS  CITY 


Fire  wrecked  the  Cozy  Theatre,  Attica,  Kans., 
July  27,  as  an  hour-long  blaze  swept  through  a 
half  dozen  commercial  buildings.  An  explosion 
blew  out  a  section  of  the  theatre  wall  and 
allowed  the  roof  to  cave  in.  Damage  to  the 
theatre  and  equipment  is  estimated  at  $17,50C. 
The  theatre  reopened  May  1,  after  .being  rebuilt 
following  a  fire  about  a  year  earlier. 

It's  Doug  Burrill  who  is  the  new  exploitation 
man  for  the  Durwood  circuit,  and  not  "Walt" 
as  previously  reported. 

Martin  Maher,  assistant  manager  of  the  Mid- 
land Theatre  takes  off  this  week  for  a  three- 
week  vacaton.  Phil  Blakey  has  been  shifted  to 
the  helm  of  the  new  Crest  Drive-In  Theatre  of 
the  Commonwealth  circuit.  Ralph  Pullum  who 
was  at  the  Drive-In  has  taken  over  the  Mid- 
way. Clarence  Schultz,  president  of  the  Com- 
monwealth Amusement  Corp.,  left  the  hospital 
last  week. 


CINCINNATI 


Film  Classics  Manager  Lev  Bugie  attended 
the  company's  first  convention  in  New  York. 
Jim  Grady  is  chairman  of  the  golf  prizes  at  the 
Variety  Club's  annual  golf  tournament,  Aug. 
23  at  Summit  Hills  Country  Club.  It  is  expected 
that  500  prizes  will  be  offered  to  guests. 

Gene  Parsons,  manager  for  the  Tom  Hill 
theatres,  Covington,  Ky.,  is  vacationing  at  a 
nearby  resort.  Jack  Frisch  and  family  are  in 
Wisconsin.  Paramount  Division  Manager  E)arle 
Sweigert  and  District  Manager  Harry  Gold- 
stein held  meetings  with  Manager  Jim  Grady, 
salesmen,  and  bookers  last  week,  in  connection 
with  the  Sept.  5-Dec.  11  drive. 

Thelma  Dellerman,  Paramount  seccretary, 
whose  wedding  date  was  set  back  because  of  the 
death  of  her  young  sister,  was  married  Aug.  7, 
at  the  St.  John  the  Baptist  Church.  Other  film 
row  weddings  :  Margaret  Westridge,  Eagle  Lion 
and  Vic  Lehmann,  film  trucker,  Aug.  21 ; 
(Continued  on  Page  33) 


ARE  SHOWMENS        I  LOS  ANGELES 

CHOICE  EVERYWHEREh^^'^  washingtomI 


FINEST  QUALITY*  P  D  Q  SERVICE 


Now  Specializing} 
in  Refreshment 
fConcessions  for 


DRIVE-IN  THEATRES) 


SPOaTSERVICE,  Inc.  j. 
IHURST  BlPO.  BUFFALO,  ,N.  V. 


New  Mirrophonic  Sound 
JOE  HORNSTEIN  hat  iff 


32 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948 


Hollywood  Newsreel 

West  Coast  Offices — 6777  Hollywood  Blvd..  Hollywood  28.  Calii — Ann  Lewis,  Manager 


PRODUCTION 


PARADE 

By  Ann  Lewis 


iiiiiiiiiiiyiiiiiiiiiiiiiiiiiiiiiHiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiy^ 


Plans  are  being  formulated  by  Barry  Fitz- 
gerald and  his  brother,  Arthur  Shields,  to  form 
their  own  production  company  to  go  into  opera- 
tion early  in  1949.  According  to  disclosures 
made,  both  men  have  been  working  on  the  plan 
for  some  time,  and  are  at  present  not  only  con- 
sidering several  stories  for  their  first  film,  but 
negotiations  are  proceeding  with  two  studios. 
^       ^  ^ 

There  are  two  reasons  for  Dennis  O'Keefe's 
plan  to  tour  the  exchanges  this  jail.  The  first  is 
to  help  sell  the  James  Nasser  picture  "Cover- 
Up"  in  which  he  co-stars  with  William  Bendix 
.  .  .  and  the  second  is  to  talk  about  his  own 
forthcoming  production  "Draw  Sabers."  This  is 
the  film  in  which  O'Keeje  serves  in  several  capa- 
cities: so-star,  co-producer  and  co-n'riter  on  the 
original  screenplay. 

^       ^  ^ 

And  speaking  of  co-producing,  John  C.  Cham- 
pion and  Blake  Edwards,  co-producers  who  head 
Champion  Productions,  announced  the  purchase 
of  "Battle  Cry,"  an  original  by  Arthur  Freeman. 
Picture  will  be  a  large-scale  western,  and  is 
scheduled  to  go  before  the  cameras  when  they 
complete  "Stampede,"  Rod  Cameron  starrer, 
which  will  be  started  at  Allied  Artists  next 
month. 

*  *  * 

John  Bromfield,  ex-St.  Mary's  star,  zvon  a 
new  contract  with  Hal  Wallis  and  simultane- 
ously was  awarded  a  top  role  on  loan  out  to  Hunt 
Stromherg  in  "Too  Late  For  Tears."  Film  zi'ill 
be  put  into  production  in  August  with  a  cast 
headed  by  Lizabeth  Scott  and  Don  DeFore,  and 
with  Byron  Haskin  as  director.  All  are  per- 
sonalities from  the  Wallis  talent  roster. 

*  *  * 

The  first  picture  which  Clarence  Brown  will 
produce  with  another  director,  at  MGM,  will  be 
"The  Secret  Garden."  Fred  Wilcox  takes  over 
that  chore  in  this  Margaret  O'Brien  and  Dean 
Stockwell  starring  vehicle.  Screen  version  of 
the  English  classic  will  start  immediately  fol- 
lowing completion  of  Alargaret's  role  in  "Little 
Women." 

Bicycling  between  sets  is  an  occupation  njony 
of  the  important  people  of  the  film  colony  have 
to  do  at  one  time  or  another.  Latest  recruit  for 
this  pastime  is  Director  Robert  Siodmak,  who 
will  bicycle  between  U-I  and  MGAI  during  the 
month  of  August  while  he  supervises  cutting  on 
U-I's  "Criss  Cross"  and  supervises  story  prepa- 
ration on  "The  Gambler''  his  next  directorial 
job  for  MGM. 

*  *  * 

There  has  been  a  switch  made  in  leading 
ladies  for  two  of  Columbia's  series-films.  Lois 
Maxwell,  originally  scheduled  for  "The  Lone 
Wolf  and  His  Lady,"  goes  into  "The  Crime 
Doctor's  Diary,"  instead.  And  June  Vincent 
takes  over  the  lead  opposite  Ron  Randell  in 
"The  Lone  Wolf"  picture.  Switch  was  caused  by 
a  conflict  in  starting  dates.  Rudolph  Flothow 
will  produce  both  pictures,  with  John  Hoffman 
directing  "Wolf"  and  Seymour  Friedman 
"Crime  Doctor." 


New  Name 

Because  her  name  was  confused  with 
that  of  Ilona  Massey  and  others,  Osa 
Massen  will  henceforth  be  known  as 
Stephanie  PauU.  She  will  be  billed  under 
that  name  in  Eagle  Lion's  "Million  Dollar 
Weekend,"  in  which  she  co-stars  with 
Gene  Raymond  and  Francis  Lederer. 


Erroll  Flynn  will  play  the  starring  role  in 
"Montana,"  Warner  Bros,  picture  about  the 
Montana  sheep  and  cattle  country,  from  the 
story  by  Ernest  Haycox.  Flynn  reports  the 
first  iveek  in  August,  from  his  vacation  in  Port 
Antonio,  Jamaica,  B.W.I. ,  where  he  journeyed 
on  completion  of  "Don  Juan"  and  participation 
in  the  Denver  zvorld  premiere  of  "Sih'cr  River." 
^       *  * 

Dimitrio  Tiomkin,  one  of  America's  outstand- 
ing composers,  has  been  signed  to  compose  the 
musical  score  for  David  O.  Selznick's  produc- 
tion of  "Portrait  of  Jennie,"  which  co-stars  Jen- 
nifer Jones  and  Joseph  Cotten.  Film  will  have 
its  premiere  release  early  in  October. 

^.  ^ 

Producer  Jack  Wrather  has  just  purchased 
an  original  story,  "Dallas,"  and  is  negotiating 
for  Robert  Mitchum  to  portray  the  starring  role. 
Wrather  is  now  shooting  "Strike  It  Rich"  for 
Allied  Artists,  and  has  just  returned  from 
Texas,  where  the  background  scenery  was  shot. 
The  new  property  ivill  tell  the  story  of  the  early 
days  of  Dallas. 


Broidy  Back  at  Desk 

Steve  Broidy,  president  of  Allied  Artists  and 
Monogram,  was  back  at  his  desk  this  week, 
after  six  weeks  in  New  York,  where  he  set 
final  plans  for  the  nation-wide  release  of  Roy 
Del  Ruth's  "The  Babe  Ruth  Story." 


Despite  the  shutdown  of  production  this  week 
at  Universal-International,  to  last  until  Sep- 
tember, and  the  virtual  cessation  of  shooting  at 
RKO,  camera  activity  remains  fairly  constant. 
It's  operating  on  the  law  of  averages :  when 
one  lot  goes  dead,  another  starts  working.  So, 
the  figure  remains  at  about  35  films  in  work, 
albeit  a  striking  contrast  to  65  pictures  before 
the  cameras  this  time  two  years  ago. 

United  Artists,  for  instance,  has  a  trio  of 
properties  being  made — more  than  it  has  had 
for  some  time.  Jack  Benny's  Amusement  Enter- 
prises is  lensing  "The  Lucky  Stifif" ;  Lester 
Cowan  has  the  Marx  Bros,  making  a  comeback 
in  "Blonde  Heaven" ;  and  Phil  Krasne  is  riding 
high  with  "Adventures  of  Cisco  Kid." 

Jack  Bernhard  came  into  the  Film  Classics 
family  with  his  father,  Joseph,  who  is  president. 
Young  Jack  wins  producer  credit  on  an  inde- 
pendent film  to  be  released  through  FC,  the 
latest  in  the  Falcon  series.  He's  also  directing 
John  Calvert  and  Catherine  Craig  in  "A 'Date 
With  Murder,"  a  detective  thriller  which  started 
Aug.  3. 

Nat  Holt  is  in  Canada  shooting  his  first  inde- 
pendent venture  for  20th  Century-Fox  release. 
It's  "Canadian  Pacific,"  starring  Randolph  Scott, 
in  Cinecolor.  Nancy  Olson,  an  unknown  whom 
Holt  discovered,  gets  her  first  break  in  the 
leading  feminine  role,  and  Jane  Wyatt"ts~feat- 
ured. 

Eagle  Lion  had  a  fourth  film  added  to  its 
current  lensing  schedule  when  an  independent 
unit.  Orbit,  started  "Parole"  on  Aug.  6  at  Mo- 
tion Picture  Center  Studios.  Orbit  is  in  turn  an 
ofifshoot  of  Jack  Schwarz  and  Harry  Thomas' 
Equity  setup.  Turhan  Bey  and  Michael.  O'Shea 
are  co-starred  in  this  first  of  three  films  Orbit 
is  to  make  for  EL  release,  through  Equity. 
Constantin  David  is  executive  producer. 

Republic  came  to  life  with  "Far  Frontier," 
which  ends  the  studio's  series  of  Roy  Rogers' 
Trucolor  starrers  on  its  1947-48  program.  Op- 
tion on  Foy  Willing  and  the  Riders  of  the 


Still  Believe  in  Small-Budget  Action  Pictures 

Although  they're  going  to  make  larger-budget 
pictures,  the  two  Dollar  Bills — Bill  Pine  and  Bill 
Thomas — still  believe  there  will  always  be  small- 
budget  action  product.  However,  they  admit,  there 
may  not  be  as  much  money  in  them  right  now. 

"We  honestly  want  to  make  money  for  ourselves 
and  Paramount,"  they  say,  "and  make  films  that 
will  be  profitable  for  the  exhibitor.  We  work  with 
theatremen  more  than  any  other  producers  in  the 
business.  We  constantly  tour  the  nation,  visiting 
exchanges  and  theatres." 

To  prove  this,  the  Bills  sent  wires  to  25  exhibi- 
tors asking  what  they  thought  about  five  suggested 
leading  players  for  their  next  picture,  "El  Paso." 
From  the  answers,  they  chose  their  male  lead. 
As  in  the  past,  when  the  picture  is  completed, 
they'll  take  it  and  the  players  on  the  road  and  seU  it.  The  producers  declare:  "The  fiirst 
thing  we  do  when  we  read  a  script  is  to  determine  if  ifll  make  a  good  picture  that 
can  be  SOLD!" 

The  new  expansion  program  of  Pine  and  Thomas,  who  both  have  exhibitor  backgrounds, 
means  they'll  be  able  to  buy  best-sellers  eind  get  top  names,  have  longer  shooting  schedules 
and  consequently,  better  quality  films.  They  believe  the  public  wants  action,  and  theyll 
continue  to  utilize  that  theme. — JAY  GOLDBERG. 


William  Pine 


William  Thomas 


SHOWMEN'S  TRADE  REVIEW,  August  7,  1948  33 

=====^  REGIONAL  NEWSREEL 


PICTURES  STARTED  LAST  WEEK 

COLUMBIA.  Knock  On  Any  Door — Principals: 
Humphrey  Bogart,  John  Derek,  George 
Macready,  Susan  Perry.  Director,  Nicholas  Ray. 
MGM.  Take  Me  Out  to  the  Ball  Game  (Tech- 
nicolor)— Principals:  Frank  Sinatra,  Esther  Wilt 
Mams,  Gene  Kelly.  Director,  Busby  Berkeley. 
MONOGRAM.  Rangers  Ride — Principals:  Jimmy 
Wakely,  "Cannonball"  Taylor,  Virginia  Bel- 
mont. Director,  Derwin  Abrahams. 
REPUBLIC.  Far  Frontier  (Trucolor) — Principals: 
Roy  Rogers,  Foy  Willing  &  the  Riders  ot  the 
Purple  Sage,  Gail  Davis.  Director,  William 
Witney. 

SCREEN  GUILD.  Outlaw  Country — Principals: 
Lash  LoRue,  Fuzzy  St.  John,  Peggy  Stewart. 
Director,  Ray  Taylor. 

UNITED  ARTISTS.  Gay  Amigo — Principals:  Dun- 
can Renaldo,  Leo  Carrillo,  Armida,  Joe  Sawyer. 
Director,  Wallace  Fox. 

WARNER  BROS.  House  Across  the  Street — 
Principals:  Janis  Paige,  Bruce  Bennett,  James 
Hoiden.  Director,  Richard  Bare. 
FILM  CLASSICS.  A  Dote  With  Murder — Prin- 
cipals: John  Calvert,  Catherine  Craig,  Jock 
Reitzen.  Director,  Jack  Bernhard. 

TITLE  CHANGES 
"Luckiest  Girl  in  the  World"  (MGM)  now 
BEST  THINGS  IN  LIFE  ARE  FREE. 


Purple  Sage  was  exercised  for  another  year 
and  the  instrumental  group  was  set  for  the 
Rogers  picture.  Gail  Davis,  formerly  under  con- 
tract to  RKO  and  MGM,  was  signed  for  the 
feminine  lead.  Republic  also  began  "Rose  of  the 
Yukon"  Aug.  6,  with  George  Blair  directing 
for  Associate  Producer  Stephen  Auer.  This 
gives  the  Yates  lot  three  pictures  now  shoot- 
ing, the  third  being  "Wake  of  the  Red  Witch," 
to  which  Duke  Kahanamoku  was  just  added. 

"Strike  It  Rich,"  Jack  Wrather's  Allied  Ar- 
tists film,  returned  to  Hollywood  last  week  after 
21  days'  location  at  Tyler  and  Lindale,  Texas. 
A  second  unit  immediately  went  on  location  to 
get  additional  background  shots  for  the  oil 
.story,  while  the  main  troupe  worked  at  Nas- 
s6ur  Studios. 

Busby  Berkeley  last  week  started  "Take  Me 
Out  to  the  Ball  Game"  at  MGM.  James  Glea- 
son,  confined  to  his  bed  with  a  bronchial  ail- 
ment, was  forced  to  withdraw  from  the  cast, 
and  Richard  Lane  went  in  as  pinch-hitter  in 
the  role  of  the  manager  of  the  team  on  which 
Frank  Sinatra  and  Gene  Kelly  are  stars.  The 
Zoom  lense  was  used  for  the  first  time  by  a 
picture  producing  company  last  week  on  loca- 
tion in  New  York  for  the  John  Garfield  starrer, 
"Numbers  Racket,"  which  MGM  is  releasing. 
Heretofore,  the  Zoom  has  been  used  exclusively 
by  newsreel  cameramen  for  vivid  close-ups  of 
long  range  shots. 

Ray  Nazarro  collapsed  on  the  set  last  week 
while  directing  Columbia's  "Smoky  Mountain 
Melody,"  and  was  succeeded  by  Seymour  Fried- 
man, who  finished  the  Roy  Acufi^  action  musi- 
cal. Glenn  Ford  and  Evelyn  Keyes  are  re- 
united in  "Mr.  Soft  Touch,"  which  gets  the 
green  light  Aug.  9.  Humphrey  Bogart  and 
Robert  Lord  rolled  their  initial  independent  pic- 
ture for  Columbia.  "Knock  on  Any  Door,"  Aug. 
2  at  the  studio  ranch.  They  expected  to  shoot 
there  two  weeks  on  key  "skid  row"  sequences. 
Supporting  Bogart  are  John  Derek,  George 
Macready,  Susan  Perry  and  Allene  Roberts. 

Viveca  Lindfors,  Edmond  O'Brien,  Virginia 
Mayo,  Dane  Clark  and  Gordon  MacRae  head 
the  cast  of  "Somewhere  in  the  City,"  which 
started  Aug.  2  at  Warner  Bros.  On  the  same 
day,  Director  Richard  Bare  commenced  "The 
House  Across  the  Street,"  a  newspaperman's 
comedy,  with  Janis  Paige,  Bruce  Bennett,  James 
Hoiden  and  Barbara  Bates.  In  addition,  War- 
ners start  "Flamingo  Road,"  the  Joan  Crawford 
vehicle,  Aug.  9,  to  be  made  as  a  Michael  Curtiz 
Production.  Curtiz  directs  and  Jerry  Wald  pro- 
duces. 


(Continued  from  Page  31) 
Dolores  Annes,  Eagle  Lion,  and  Art  Chaney, 
Aug.  28.  MGM  Bookkeeper  Ruth  Yuengling  is 
sporting  an  engagement  ring. 

Joseph  Alexander,  assistant  division  manager 
RKO  theatres,  is  vacationing  with  his  family 
in  Indiana.  Morton  Perlman  will  be  city  sales- 
man for  Columbia,  in  place  of  Pete  Niland, 
resigned.  Perlman  was  Kentucky  salesman  for 
United  Artists;  Sam  Weiss  will  take  over  that 
territory.  Charles  C.  Perry,  publicity  represen- 
tative for  Paramount,  is  in  the  Jewish  Hospital 
for  observation. 


CHICAGO 


The  Illinois  Commerce  Commission  has  issued 
permission  to  the  Railway  Express  to  raise  its 
rates  in  the  state  10  per  cent,  which  means  that 
film  delivery  rates  to  theatres  will  be  increased. 
Norman  Dollinger  of  the  B&K  publicity  depart- 
ment will  marry  Irma  Whitebloom  of  Chicago. 

Uptown  Assistant  Manager  Jack  DeWiggins 
won  low  net  prize  at  the  golf  tourney  of  the 
Balaban  and  Katz  employes'  association  at  the 
Pine  Country  Club;  Will  Hoiden  of  the  in- 
surance department  won  the  door  prize. 

George  Kokoshas  has  bought  the  Sheldon, 
Sheldon,  111.,  from  John  Morehouse.  John  Tozzi, 
owner  of  the  Roxy,  Toluca,  111.,  bought  the 
Isis,  same  city,  from  R.  N.  Hurt.  Max  Platz, 
Moniticello,  111.,  bought  the  Rex,  Champaign, 
111.,  from  Mrs.  Theodore  Anthony.  Harry 
Pravot  sold  the  Cozy,  South  Bend,  Ind.,  to 
Lubliner  and  Booth  who  plan  improvements. 

The  Chicago  Variety  Club  is  sponsoring  the 
local  premiere  of  the  stage  play,  "Mr.  Roberts," 
at  the  Erlanger,  Sept.  10,  with  proceeds  going  to 
the  Club's  charity  funds. 

Virgin  Foster  is  the  new  manager  of  the 
Diana,  Baldwinsville,  111. ;  Alvin  Frank  has 
resigned  as  manager  of  the  Oriental,  Chicago ; 
Wayne  Singer  is  managing  the  M  and  R  Cir- 
suit's  Capitol,  Whiting,  Ind. ;  Harold  Peek  was 
named  city  manager  for  Kerasotes  theatres  in 
Havanna,  111. 

Joe  Heller  has  joined  Monogram  as  county 
salesman. 

B&K  Circuit  Genera!  Manager  Walter  Im- 
merman  is  back  at  his  desk,  having  recovered 
from  a  heart  attack.  The  body  of  Manager 
Harry  Martin,  27,  of  the  Golos  circuit's  Atom 
Theatre,  Chicago,  was  found  in  a  claypit.  Police, 
suspecting  foul  play,  are  investigating. 


HARTFORD 


Incorporators  of  New  Haven  Drive-in  Thea- 
tres, Inc.,  are  David  J.  Willig,  New  York, 
president ;  Charles  L.  Lane,  West  Hartford, 
vice-president  and  treasurer;  Meran  Nakahian, 
Ludlow,  Mass.,  secretary.  The  new  concern  is 
building  a  600-car  drive-in  in  the  Wallingford- 
North  Haven,  Conn.,  vicinity.  Lane  has  been 
operator  of  a  drive-in  at  Daytona  Beach,  Fla. 

Connecticut  amusement  taxes  for  1947-48 
totaled  $104,422.66  as  compared  to  $104,876.09 
for  1946-47  or  a  decrease  of  $453.43,  State  Tax 
Commissioner  Walter  W.  Walsh  announced. 

Jim  Tuffy  is  the  new  manager  of  the  Crown, 
Hartford.  Loew-Pcli  Manager  Lou  Cohen  is  on 
vacation.  Rube  Lewis,  stage  manager  of  the 
Loew-Poli  Palace  and  business  manager  of 
Local  85,  lATSE,  is  back  from  Vacation.  Tom 
Grasso,  partner  in  the  New  Colony,  Sound  View, 
Conn.,  has  a  new  British  Austin  car. 

Two  drive-in  theatre  projects  in  the  Spring- 
field, Mass.,  area  are  being  stopped  pending 


legal  developments.  Property  owners  in  West 
Springfield  are  seeking  to  stop  Construction  of 
Vernon  A.  Doty's  outdoor  theatre  and  have 
applied  for  a  writ  of  certiorari  against  the 
board  of  selectmen.  The  Springfield  city  council 
is  considering  the  objection  of  the  mayor  and 
several  council  members  to  the  building  of  a 
drive-in  by  R.  J.  and  Edward  Wiatrowski. 


CLEVELAND 


MGM  exchange  staffs  held  its  annual  picnic 
Monday  of  last  week  at  Shady  Lake,  dancing 
replacing  outdoor  sports  events  when  it  rained. 
David  Sandler,  general  manager  Theatrecraft 
Manufacturing  Company,  which  makes  mobile 
in-car  speakers,  hosted  his  entire  personnel, 
for  the  second  time  this  season,  at  a  night 
baseball  game. 

Warner  Bros.'  lease  on  the  700-seat  Down- 
town Lake  expires  Aug.  31.  Stuart  Cagney  is 
managing  one  of  R.  H.  Manley's  Canadian 
drive-ins.  Don  Jacobs,  who  resigned  from  War- 
ners after  18  years,  is  managing  the  Broadway, 
Council  Bluffs,  Iowa. 

Martha  Loefifler,  National  Theatre  Supply 
booker  for  four  years,  announced  her  marriage 
on  July  3  to  Charles  Dieter  of  Pittsburgh. 
Teresa  Motwick  succeeds  to  her  NTS  post.  Rose 
Weitz,  United  Artists  western  division  sales 
manager's  secretary,  is  vacationing  in  Cleveland 
and  Pittsburgh. 

Warner  Eastern  Division  Sales  Manager  Jules 
Lapidus  held  an  all-day  business  session  here 
last  week  with  District  Manager  Charles  Rich 
and  Branch  Manager  Jerry  Wechsler  and  staff. 
It  is  rumored  that  the  duties  of  Bob  Richaman, 
resigned  as  RKO  salesman,  will  be  split  and 
added  to  the  duties  of  Ray  Wild  and  Frank 
Belles. 


PHILADELPHIA 


The  Philadelphia  Variety  Club,  Tent  13,  will 
hold  its  annual  golf  tournament  and  dinner- 
dance  at  the  Whitemarsh  Valley  Country  Club, 
Sept.  24.  Max  R.  Leven  is  chairman;  Benjamin 
Fertel  and  David  Milgram,  co-chairman. 

Instead  of  taking  a  two-week  vacation  straight. 
Paramount  Publicist  Bill  Brooker  has  arranged 
to  take  off  Fridays  and  Mondays  instead,  giving 
him  three  days  at  the  office  to  keep  up  with  his 
duties  instead  of  trying  to  make  up  two  weeks' 
back  work.  Columbia  Publicist  Milt  Young  is 
vacationing,  while  Independent  Poster's  Charlie 
Lawler  is  back  from  the  Poconos  where  he 
spent  his  holiday  improving  his  golf.  Stanley 
Warner  insurance  department  head,  Gil  Segal 
is  motoring  through  New  England  and  Canada. 
Dave  Yaffe,  Y  and  Y  Popcorn  Supply,  and  Ted 
Vanette  of  the  Goldman  office  vacationed  at 
Log  Tavern. 

Betty  Klein  has  resigned  as  Universal-Inter- 
national telephone  operator  and  been  replaced 
by  Ruth  Selman.  Elmer  Hollander  will  handle 
the  booking  and  buying  combine  being  set  up 
by  Allied  Independent  Theatres.  Christine  May- 
nard  has  resigned  as  Warner  inspectress  to  join 
her  husband  down  south. 


TORONTO 


Although  the  blackout  for  the  Province  of 
Ontario  will  start  in  September  instead  of 
November,  the  restrictions  will  be  more  lenient, 
the  Ontario  Hydro  Electric  Power  Commis- 
sion stated.  From  November  to  April  1947-48 
Ontario  theatres  were  allowed  but  a  few  en- 
(Continued  on  Page  34) 


34 


SHOWMiEN'S  TRADE  REVIEW,  August  7,  194« 


Regional  News 

(Continued  from  Page  33) 
trance  lights  during  performances  for  public 
safety,  but  there  is  hope  that  this  winter  a  few 
theatre- front  displays  may  be  illuminated. 

Ontario  exhibitors  who  found  increasing  oppo- 
sition in  night  clubs  which  served  liquor  with 
their  entertainments,  are  watching  with  much 
interest  an  order  of  the  Ontario  Liquor  License 
Board  which  bans  singers,  jugglers  and  other 
acts  from  cocktail  and  dining  lounges.  Lounges 
with  ^less  than  100  seats  may  have  a  pianist, 
those  seating  more  than  100  are  permitted  an 
instrumental  trio  but  no  other  entertainment. 

A  syndicate  comprised  of  two  farmers,  a 
garage  owner  and  a  merchant  navy  veteran 
have  constructed  and  opened  the  Auto  Sky 
Drive-in  in  the  suburbs  of  Ottawa,  the  second 
within  a  month  for  that  area.  Garageman  Jack 
H.  Chater  is  president  of  the  company. 

Mrs.  Stanley  G.  Williams,  58,  whose  husband 
is  manager  of  the  Capitol,  Cornwall,  Ont.,  died 
recently  at  her  home  there.  Her  father,  the  late 
James  Whitham,  was  a  pioneer  Cornwall  exhi- 
bitor; her  brother,  the  late  Ben  Whitham,  was 
a  Famous  Players  executive  in  Toronto. 


DES  MOINES 


Manager  Jerry  Bloedow  of  the  RKO-Or- 
pheum,  Des  Moines,  received  the  RKO  Theatres 
showmanship  award  for  his  special  promotion 
for  "Fort  Apache"  during  June.  The  $145,000 
Bel- Air  drive-in  at  Davenport  has  opened  with 
two  shows  nightly  with  adult  admissions  at 
55  cents  and  chiWren  over  five  14  cents. 

Gordon  Atland  of  Waterloo  has  purchased 
the  Earl,  Earlville,  la.,  from  Max  Lindley  of 
Clarksville,  la.,  has  started  repair  work  and 
is  installing  a  new  sound  system.  H.  S.  Twedt 
has  sold  his  theatre  at  Manly,  la.,  to  Paul  E. 
Kirkham  of  Kansas  City,  Mo.  The  Galva,  oper- 
ated by  the  businessmen  of  the  community,  has 
opened  with  two  changes  of  pictures  weekly. 
Ray  Copeland,  who  resigned  from  Paramount 
at  Kansas  City,  will  manage  the  new  Des 
Moines  office  for  Savereide  Theatre  Bookers. 

Richard  Shields  is  the  new  local  salesman 
for  National  Screen  Service.  Morton  Eichen- 
berg,  formerly  of  Omaha,  has  joined  U-I  as  a 
salesman.  Madge  Goff  has  been  named  ledger 
clerk  at  Warner  Bros.  Bernice  Dykstra  is  the 
biller  for  Universal,  replacing  Alice  Carpenter, 
resigned.  Mel  Evidon,  recently  resigned  as  Co- 
lumbia manager,  left  for  a  Los  Angeles  vaca- 
tion. Leo  McKeachneay  and  G.  Ralph  Branton, 
Tri- States  officials,  are  fishing  in  Canada. 


PITTSBURGH 


A  son — their  first — was  born  this  week  to  Mr. 
and  Mrs.  James  Nash,  Jr.  Father  assists  Nash, 
Sr.,  in  the  operation  of  the  Gerard  Theatre, 
West  View,  and  the  Photoplay  Theatre,  Rock- 
wood,  Pa.  A  son  was  born  last  week  to  Mrs. 
and  Mrs.  John  Zomnir,  the  new  papa  being 
office  manager  for  Eagle  Lion  here. 

"Mamie"  Forestall,  who  has  been  chief  tele- 
phone operator  for  the  Harris  Amusement  Com- 
pany for  more  than  30  years,  has  entered  the 
Pittsburgh  Hospital  for  observation  and  treat- 
ment. 

Sid  Jacobs,  West  A^irginia  district  manager 
for  Warner  Bros.  Theatres,  and  his  family  are 
vacationing  in  Florida.  Joe  Miller,  booker  for 


New  Ideal  Theotre  Chairs 
JOE   HORNSTEIN  has  it! 


Paramount  Pictures,  has  resigned  to  enter  a 
new  line  of  industry. 

Don  Wermuth  has  resigned  as  manager  of 
Warner  Bros.,  two  theatres  in  Fairmont,  W.  Va. 
Visiting  Pittsburgh,  his  home  town,  this  week, 
enroute  from  Hollywood  to  New  York,  was 
Playwright  Alfred  Golden  and  Mrs.  Golden. 

ADVANCE  DATA 

On  Forthcoming  Product 

Kidnapped  (Monogram)  Principals:  Roddy  McDowall, 
Sue  England,  Daniel  O'Herlihy.  Director,  William 
Beaudine.  Drama  laid  in  Edinburgh  in  1751  wherein 
a  recently  orphaned  young   Scot  comes  to  claim  his 


AIR  CONDITIONING  EQUIPMENT 


NEW  DOUBLE  MAT  AIRWASHERS— Don't  Wait. 
Quick  Deliveries  Now.  5,000  cfm — $138.00;  7,000  cfm 
—$168.00;  10,000  cfm — $204.00;  15,000  cfm— $240.00; 
20,000  cfm — $276.00.  New  Blowers  with  motors  and 
drives,  8,500  cfm— $172.50;  11,000  cfm— $229.90;  13,500 
cfm — $276.00;  22,500  cfm — $348.00.  Beat  the  heat — 
wire  S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  Street, 
New  York  19,  N.  Y. 


BUSINESS  BOOSTERS 


COMIC  BOOKS  AGAIN  AVAILABLE  AS  PREMI- 
UMS,  giveaways  at  your  kiddy  shows.  Large  variety, 
latest  48-page  newsstand  editions.  Comics  Premiuni  Co., 
412  S.  Greenwich  St.,  New  York  City. 


DRIVE-IN  EQUIPMENT 


SOS  SAVES  DRIVE-INS  THOUSANDS— Send  tis 
details,  car  capacity,  etc.  Our  prices  will  delight  you! 
Complete  sound  projection  outfits  $1995.00  up;  New 
500  Watt  Western  Electric  Booster  Amplifiers,  $650.00; 
New  Dual  in  car  speakers  with  junction  box  and  trans- 
former, $14.95  until  Aug.  1st,  then  $19.95;  new  drive- 
way entrance  and  exit  signs,  illuminated,  $18.75; 
Burial  Cable,  IVit  ft.;  Generators  70/140  amperes, 
$525.00;  Super  Snaplite  fl.9  lenses  increase  light  25%, 
from  $150.00;  40"  Aircolumn  Weatherproof  reflex 
horns,  heavy  duty  25  watt  Alnico  V  driver  units,  $39.75. 
New  Address  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  Street,  New  York  19,  N.  Y. 


LEASE  FOR  SALE 

Modern  500  seat  fully  equipped  neighborhood  theatre. 
4  years  wdth  option  to  renew.  Growing  town  18,000. 
F.  M.  Westfall  P.O.  Box  1307,  Martinsville,  Va. 


NEW  EQUIPMENT 


SUMMER— SLASHINGS— STUPENDOUS  STOCK 
SACRIFICED.  Replacement  parts  for  Simplex  40% 
off;  Simplex  BB  Movements,  $61.20;  Universal  splicers 
$4.25;  Stereopticans  $27.50;  Pyrene  type  ejitinguishers 
$6.95;  Carbon  savers  77«f;  Jensen  12"  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95;  1500  Watt  $5.95;  Film  cabinets  $3.95  section; 
Soundfilra  amplifiers  including  record  player  $124.75; 
Exhaust  fans  10",  $10.79;  12",  $13.75;  16",  $18.15; 
24"  3  speed  pedestal  fans  $69.50.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  Street,  New  York 
19,  N.  Y. 


COMPARE  AND  SAVE!  Beaded  soundscreens  49c 
foot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theatre  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


SITUATION  WANTED 


THEATRE  PROMOTION,  Advertising,  Ad  Artist 
top  notch.  St.  Louis  or  Los  Angeles  area.  Highly 
recommended.     Box  No.  753. 


STUDIO  AND  PRODUCTION  EQUIPMENT 


BELHOWELL  TYPE  UNIT  EYE  SHUTTLE, 
$650.00;  RCA  Type  Galvanometer  Assembly  (less 
optics)  $365.00;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recording  & 
Studio  Camera,  with  rackover;  3 — 1000'  magazines, 
synchronous  and  wild  motors,  6  fast  Astro  lenses,  4 
position  amplifier,  4  mikes,  power  supply,  etc.  Reduced 


inheritance  but  is  kidnapped  and  placed  aboard  a  ship 
by  his  uncle,  for  sale  as  a  slave ;  eventually,  the  young 
man  finds  love  and  adventure  and  sees  his  evil  relative 
killed. 

The  Golden  Eye  (Monogram)  Principals;  Roland  Win- 
ters, Mantan  Moreland,  Victor  Sen  Young.  Director, 
William  Beaudine.  Charlie  Chan,  his  son  and  chauf- 
feur go  to  a  ranch  to  investigate  attempts  on  the  owner's 
life,  but  run  into  a  smuggling  racket  after  the  owner 
is  slain  and  other  deaths  occur.  The  guilty  man  is 
uncovered  by  Chan  as  an  assayer  who  planned  to  get 
a  gold  mine  on  the  property.  , 

You  Gotta  Stay  Happy  (U-I)  Principals :  Joan  Fon- 
taine, James  Stewart,  Eddie  Albert.  Director,  H.  C. 
Potter.  A  farce  about  the  world's  richest  orphan,  who 
is  a  beautiful  young  girl,  and  a  pilot  who  owns  a 
two-plane  airline,  and  how  they  finally  get  together  after 
hilarious  episodes. 


$5,250.00;  Western  Electric  Preview  Magazines, 
$395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.;  W.E. 
35mm  Sound  Moviola,  $795.00;  Mitchell  Plywood 
Blimp,  $149.50;  Klieglite  2000W  Rifle,  $79.50  Neu- 
made  Automatic  Film  Cleaners,  $159.50.  Send  for 
latest  Catalog.  New  Address  S.O.S.  Cinema  Supply 
Corp.,  602  W.  52nd  Street,  New  York  19,  N.  Y. 


THEATRES  FOR  SALE 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Portland  5,  Oregon. 


THROUGHOUT  MIDWEST,  SOUTHWEST. 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore. 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-75. 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Showmen'* 
Trade  Review,  1501  Broadway,  New  York  18,  N.  T 


FOR  YOUR  BINGO  GAMES.  ControUed  or  un- 
controlled, die  cut,  play  right,  priced  right.  Samples  on 
request.  Premium  Products,  354  W.  44th  St.,  New 
York  18,  N.  Y. 


THEATRE  SEATING 


WORRIED  ABOUT  COST  OF  CHAIRS?  Chair  up 
S.O.S.  Can't  beat  us  for  quality  and  low  price — for 
example — 288  Andrews  fully  upholstered  back,  box- 
spring  cushion,  good  as  is  $4.95 ;  350  American  panel 
back,  boxspring  cushion,  rebuilt,  $5.25.  Plenty  others 
— get  Chair  Bulletin  15.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  Street,  New  York  19,  N.  Y. 


USED  EQUIPMENT 


MAKE  OFFER — Complete  projection  booth  equip- 
ment at  private  estate,  Santa  Barbara. 
HARDY  USED — Two  Super  Simplex's  with  Type  E 
Peerless  Magnarc  High  Intensity  Lamps,  Western  Elec- 
tric Amplifiers,  Weaver  Dousers,  Electric  Research 
Projection  Power  Supply  Unit,  Perforated  Screen, 
Speakers,  DC  Converter  Generators,  Moon  Automa'tic 
Rewind,  spare  parts.  Has  always  been  under  periodic 
check  up  and  maintenance.  For  inspection  and  test  run 
or  for  further  information  write  M.  N.  Pollard,  6016 
Ernest  Ave.,  Los  Angeles  34,  Calif. 


DON'T  TAKE  CHANCES— Get  Your  Equipment 
From  Reliable  Source.  SOS  has  background  22  years 
square  dealing.  Typical  values  complete  35mm  sound  & 
picture  equipment;  Dual  DeVry  ESF  with  amplifier, 
speaker  $595.00;  Holmes  $695.00;  DeVry  XDC  with 
low  intensity  lamps,  $1995.00;  with  IKW  arcs  $2495.00; 
Ballantyne  Royal  Soundmaster  soundheads  $249.50  pair 
with  motors ;  closing  out  some  good  Simplex  heads 
$69.50  up;  arclamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  Street,  New 
York,  N.  Y. 


PRICES  UNBEATABLE!  Simplex  rear  shutter 
double  bearing  spiral  gear  mechanisms,  rebuilt  like 
new,  $275.00;  Strong  50  ampere  lamphouses,  excellent, 
$250.00  pair;  Pair  DeVry  XD  projectors,  rebuilt  and 
complete,  $745.00;  Buy  nothing — Compare  our  prices 
first!  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.    Sabo,   916   N.   W.   19th   Ave  ,   Portland,  Oregon. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  S  insertioni 
for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y 


Feature  Booking  Guide 

TITLE  INDEX 


Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing. 


SHOWMEN'S 

TRADE 

REVIEW 

A 

Title 

Company 

Abbott  &  Costello  Meet  Frankenstein. U-I 

Accused,  The   Para. 

Act  of  Violence  MGM 

Adventures  of   Casanova  EL 

Adventures  of  the  Cisco  Kid  UA 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

All  My  Sons  U-I 

AU's  Well   Ind. 

Always  Together   WB 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

An  Innocent  Affair  UA 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

Anna  Karenina   20th-Fox 

Apartment  for  Peggy  20th-Fox 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona  Ranger   RKO 

Arkansas  Swing,  The. .  Col. 

Arthur  Takes  Over  20th- Fox 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 


B 


Babe  Ruth  Story,  The  Allied 

Bad   Sister   U-I 

Baltimore  Escapade   RKO 

Barkleys  of  Broadway  MGM 

Behind   Locked   Doors  EL 

Berlin  Express   RKO 

Best  Man  Wins  Col. 

Best  Things  in  Life  Are  Free  MGM 

Best  Years  of  Our  Lives  RKO 

Beyond  Glory   Para. 

B.   F.'s  Daughter  MGM 

Big  Cat,  The  EL 

Big  City   MGM 

Big  Clock,  The  Para. 

Big  Punch,  The  WB 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and   Coo  Rep. 

Black  Bart   U-I 

Black  Eagle,  Story  of  a  Horse  Col. 

Black  Velvet   U-I 

Blanche  Fury   U-I 

Blonde  Ice   FC 

Blondie's    Anniversary   Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's   Secret   Col. 

Blood  on  the  Moon  RKO 

Bodyguard   RKO 

Bom  to  Fight  EL 

BorroweH    Trouble   UA 

Boston  Blackie's  Chinese  Venture.  .  Col. 

Bowery  Comeback   Mono. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,  The  MGM 

Broken    Journey   EL 

Brothers,  The   U-I 

Brothers  in  the  Saddle  RKO 

Bungalow   20th-Fox 

Bush   Christmas   U-I 


Caged  Fury   Para. 

Calendar,  The   EL 

Call  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  . .   Mono. 

Canon  City  EL 

Captain  from   Castile  20th-Fox 

Captain  Boycott   U-I 

Casbah  U-I 

Cass  Time«-lane   MGM 

Challenge.  The   2nth-Fo» 

Checkered  Coat.  The  ^nth.Fo- 

Chicken   Every   Sunday  20th-Fo» 

Cleopatra   Arms    WB 

Connecticut  Yankee,  A  Para. 

Corridor  of  Mirrors   ^^-^ 

Counterfeiters.  The   20th-Fn» 

Countess  of  Monte  Cristo  TI-' 

Coroner  Creek  Col. 

Cover-Up   UA 

Creeper.  The   20th- Fo» 

Criss-Cross   U-I 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Pboduction  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  *C:  Cinecolor,  *M:  Magnacolor, 


*U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  is 
indicated  by  letters  following  titles:  A— Adult;  F— Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

Drama  (Doc)  Documentary 

Gangster  (M)  Musical 

Horror  (W)  Western 

Mystery  (Wa)  War 

(Sec  final  page  of  Guide  for  Re-Issues) 


(D) 
(G) 
(H) 
(My) 


..  ,  ADTiCTC  Time  Rel. 

ALLlcD  ARTISTS  CURRENT  Mins.  Date  Refer  to 

5  Hunted,  The   (D)A  !  Preston  Foster-Belita    85... 4/7/48   b2/7/48 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84... 2/22/48   b2/14/48 

6  Smart  Woman   (D)A  B.  Aherne-C.  Bennett-B.  Sullivan          93... 4/30/48   b3/13/48 

4  Seng  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long   85... 1/31/48   bll/8/57 

COMING 

Babe  Ruth  Story,  The  W.  Bendix-C.  Trevor-C.  Bicfctord  9/6/48   a6/12/48 

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm-J.  Gleason   87... 8/15/48   b5/l/48 

Last  of  the  Badmen  B.  Sullivan-M.  Reynolds-B.  Crawford  

Strike  It  Rich  R.  Cameron-B.  Granville  

When  a  Man's  a  Man.  .    G.  Madison-R.  Calhoun-G.  Storm  

ASTOR  PICTURES 

DeadUne   Sunset  Carson-Pat  Starling   64. .  .4/15/48. New  Release 

Fighting  Mustang   Sunset  Carson-Pat  Starling   62...  3/1/48  ..New  Release 

Western  Terror   Dave  "Tex"  O'Brien-Buzzy  Henry   0...  12/20/47  New  Release 

Westerns  (Coming) 

Battling  Marshal   Sunset  Carson-Pat  Starling  

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling...  

Sunset  Carson  Strikes  Back   nset .  Carson-Pat  Starling  


.3/25/48   b5/8/48 

.7/29/48   

.5/6/48   b5/22/48 

.12/18/47   bl/3/48 

.6/3/48   a2/21/48 

.July  "48   b6/5/48 

.12/11/47  ...bl2/20/47 

.June  '48  b3/8/48 

.1/16/48   bl/3/48 

.Jan.  '48   bl (10(48 

Dec.  '47  ...blO/25/47 

.May  '48   b4/17/48 

 b4/3/48 

.1/23/48   b2/28/48 

..Apr.  '48   b3/13/48 

..4/8/48   b6/12/48 

.4/15/48   b5/15/48 

.Jan.  '48  b3/6/48 

.2/20/48   bl/17/48 

.3/18/48   b4/3/48 

.12/25/47   

.Mar.  '48  b2/7/48 

.3/30/48   b4/10/48 

.1/9/48   blO/11/47 

.7/8/48   b7/10/48 

.2/27/48   bl/24/48 

.5/13/48   b6/19/48 

.2/12/48   b3/6/48 

.2/5/48   b5/29/48 


COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan   73. 

Arkansas   Swing,   The  H.  Hot  Shots-G.  Henry-S.  Hart  63... 

Best  Man  Wins   (C)F  E.  Buchanan- A.  Lee-R.  Shayne   73.. 

Blondie's  Anniversary    (C)F  P.  Singleton-A.  Lake-L.  Simms   67.. 

Blondie's  Reward   (C-D)  P.  Singleton-A.  Lake-L.  Simms   67.. 

Coroner  Creek  *C  (D)A  R.  Scott-M.  Chapman-G.  Macready   90.. 

Devil  Ship    (D)F  Richard  Lane-Louise  Campbell  62.. 

e\iller  Brush  Man,  The  (C)lJ'  Red  Skelton-Janet  Blair   93.. 

Glamour  Girl   (M)F  G.  Krupa-V.  Grey-M.  Duane  68. 

I  Love  Trouble  (My) A  F.  Tone-J.  Blair-J.  Carter  94.. 

It  Had  to  Be  You  (C-D) A  Ginger  Rogers-Cornel  Wilde  98.. 

Lady  from  Shanghai,  The  (My) A  Rita  Hayworth-Orson  Welles   87.. 

Lost  One,  The  (0)A  Nelly  Corradi-Gino  Mattera  84. 

Mary  Lou  (M)F  R.  Lowery-J.  Barton-G.  FarreU  

Mating  of  MUlie,  The  (C)i'  G.  Ford-E.  Keyes-R.  Randall   85. 

My  Dog  Rusty  (D)F  T.  Donaldson-J.  Litel-J.  Lloyd  64. 

Port  Said  (D)A  Gloria  Henry-William  Bishop  68. 

Prince  of  Thieves  *C  (D)B'  J.  Hall-P.  Morison-A.  Jergens   '2.. 

Relentless  *T  (D)F  R.  Y'oung-M.  Chapman-W.  Parker  93.. 

Return  of  the  Whistler  (My)F  M.  Duane-L.  Aubet-R.  Lane  61.. 

Rose  of  Santa  Rosa  Hoosier  Hot  Shots-E.  Noriega  65.. 

Sign  of  the  Ram,  The  (D)A  S.  Peters-A.  Knox-P.  Thaxter  84... 

Song  of  Idaho  (M-C)F  Hoosier  Hot  Shots-Klrby  Grant  67.. 

Swordsman,  The  *T  (D)F  L.  Parks-E.  Drew-G.  Macready  81.. 

Thunderhoof   (D)F   P-  Foster-M.  Stuart- W.  Bishop  76.. 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  109.. 

Trapped  By  Boston  Blackie  (M)  C.  Morris- J.  Vincent-R.  Lane   78.. 

Woman  from  Tangiers.  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane  66.. 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68.. 

COMING 

Big  Sombrero,  The  *C......  Gene  Autry-Elena  Verdugo  a9/20/47 

Black  Arrow   The  (D)F  L.  Hayward-J.  Blair-G.  Macready.,          76  b7/3/48 

Black  Eagle  The  Story  of  a  Horse  W.  Bishop-V.  Patton-G.  Jones  9/16/48   a7/3/48 

Blondie's  Night  Out   (C)  P-  Singleton-A.  Lake-L.  Simms  al/10/48 

Blondie's  Secret   Sinaleton-Lake-Kent-Simms   a7/3/4a 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  a7/17/48 

Dark  Past  The   William  Holden-Lee  J.  Cobb  a7/10/48 

First  Gentlemen  The  (D)A  Jean-Pierre  Aumont-Joan  Hopkins. ..  .111  b5/8/48 

Gallant  Blade  *'c    (D)  Larry  Parks -Marguerite  Chapman  a2/21/48 

Gentleman  From  Nowhere  Warner  Baxter-Fay  Baker  a7/3/48 

Her  Wonderful  Life  Janis   Carter-Marc  Piatt  

I   Surrender  Dear   Gloria  Jean-David  Street  a5/15/48 

Knock  On  Any  Door  H.Bogart-J.Derek-G.Macready-S.Perry  

Ladies  of  the  Chorus   ^-  Jergens-R.  Brooks-M.  Monroe  3  7-3/48 

Law  of  the  Barbary  Coast  W.  Bishop-A.  Jergens-S.  Dune-G.  Henry  

Loaded  Pistols  *C  ^^'^Z  f'^^T?^lr-^l^^'''^f''- ^'Z^^'*^ 

1  n^pv  Takp  All  ^-  Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Lovers  The   Cornel  Wilde-Patricia  Knight  ;., 

Loves  of  Carmen  *T   ^-  Hayworth-G.  Ford-Luther  Adler.  a5/l/48 

Tiiin  PollP    fDl   ^-  Lamour-G.  Montgomery-A.  Dekker.  87.  .  .  Aug. '48   b6/12/48 

Man  from  Colorado,' The  *T  (b)  Glenn  Ford-Ellen  Drew-Wm.  Holden  a5/24/47 

Manhattan  Angel   ^  Jean-R  Ford-A^  Tyrrell  a6/12/48 

Racing  Luck   Stanley  Clements-Gloria  Henry  a7/17/48 

Return  of  October".' The  *T  (C)  -r, 

Rusty  Leads  the  W '*y  Donaldson-Doran-Moffett-Litel   a6/5/48 

Riiqtv  Saves  a  Life   T.  Donaldson-G.  Henry-S.  Dunne  a7.10/48 

Shigfn'  Sptirs  .       '.^i^   Hoosier  Hot  Shots-Patricia  White  

Slightlv   French "  Lamour-Carter-Parker-Ameche   a5/8/48 

long  of  IndS    •  ■  •  •  Sabu-G.  Russell-T.  Bey, .  

Strawberry  Roan,  The  *C   (W)F  G.  Autry-G.  Henry-J.  Holt   76... Aug.  '48  ....b4/24/48 

Triple  Threat   Sammy  Baugh-Charles  Trippi  

Undercover  Man  ".  '.  '.  Glenn  Ford-Nina  Foch  

Untamed  Breed,  The  *C  S.  Tufts-B.  Britton-G.  "G"  Hayes  a6/5/48 

Walk  a  Crooked  Mile  Dennis  O'Keefe-Louis  Hayward  

Walking  Hills    The  S'^ott-E.  Raines-W.  Bishop  a7/3/4a 

Wings   Westward    *C  Gene   Autry- Jimmy  Lloyd  


Westerns  (Current) 


SHOWMEN'S    TRADE  REVIEW 


Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Burnetts  55... 7/1/48 

Phantom  Valley   Charles  Starrett-Smiley  Burnette  52... 2/19/48 

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette  54... 1/9/48 

West  of  Sonora  Charles  Starrett-Smiley  Burnette   55... 3/25/48 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54... 5/13/48 

Westerns  (Coming) 

Challenge  of  the  Range  Charles  Starrett-Smiley  Burnette  

El  Dorado  Pass  Charles  Starrett-Smiley  Burnette  

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette  

Smoky  Mountain   Melody  Roy  AcufE-Smoky  Motmtain  Boys  

Trail  to  Laredo  C.  Starrett-S.  Burnette- J.  Bannon          54... 8/ 12/48 


EAGLE  LION  current 

812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey-Sutton    83... 2/7/48  . 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice   66... 5/19/48 

826  Canon  City   (Doc)  A   B.  Brady-J.  Corey-W.  Bissell   82. .  .6/30/48 

824  Close-Up   Alan  Baxter-Virginia  Gilmore   76... 6/9/48 

820  Cobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61... 4/24/48 

817  Enchanted  Valley,  The  *C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin          77... 3/27/48 

810  Heading  for  Heaven  (C)F  S.  Erwin-G.  Farrell   71... 1/17/48 

808  Linda  Be  Good  (C)A  E.  Knox-J.  Hubbard-M.  Wilson   66... 1/3/48  . 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Bari   71... 3/6/48  . 

825  Mickey  *C  (C)F  L.  Butler-B.  Goodwin-I.  Hervey   87... 6/23/48 

819  Noose  Hangs  High  (C)F  Abbott-Costello-Downs-CaUeia    77... 4/17/48 

830  Northwest  Stampede  *C  (C)F  j.  Leslie-J.  Craig-J.  Oakie   79... 7/28/48 

828  Oliver  Twist  (D)F  R.  Newton-A.  Guinness-K.  Walsh  116. .  .7/14/48 

818  October  Man,  The  (D)A  J.  Mills-J.  Greenwood-E.  Chapman         85... 3/20/48 

813  Open  Secret  (D)A  J.  Ireland-J.  Randolph-R.  Bohnen          70... 5/5/48  . 

822  Raw  Deal   (D)A  D.  O'Keefe-C.  Trevor-M.  Hunt   79... 5/26/48 

816  Ruthless  (D)A   Z.  Scott-L.  Hayward-D.  Lynn  102... 4/3/48  . 

829  Shed  No  Tears  W.  Ford- J.  Vincent-R.  Scott  70... 7/2/48 

811  Smugglers,  The  *T  (D)A  Michael  Redgrave-Jean  Kent   85... 1/31/48 

827  Spiritualist,    The   T.  Bey-L.  Bari-C.  O'Donnell   79... 7/7/48 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72... 6/2/48  . 

809  T-Men   (D)F   Dennis  O'Keefe-Mary  Meade   91... 1/10/48 

814  Take  My  Life  (D)F  Greta  Gynt-Hugh  Williams   80... 2/28/48 

COMING 


.b2/28/48 
.34/17/48 
.b6/26/48 


. .b5/22/48 
. ..b4/3/48 
.bl2/20/47 
..bll/1/47 
...b4/3/48 
. .b6/19/48 
. .b4/10/48 
. . .b7/3/48 
.. .b7/3/48 
. . .b9/6/47 
..b7/17/48 
. .b5/22/48 
...b4/3/48 
. . a5/29/48 
..b4/12/47 


. .b5/15/48 
.bl2/20/47 
. .b5/17/47 


Adventures  of  Gallant  Bess  'C  (D)  Cameron  Mitchell-Audrey  Long  

Behind  Locked  Doors  L.  Bremer-R.  Carlson-T.  Henry  

Big  Cat,  The  *T  Lon  McCallister-Peggy  Ann  Garner  

Born  to  Fight  Scott  Brady- Anabel  Shaw  

Broken  Journey   (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan.  89. 

Calendar,  The  (C)A  Greta  Gynt-John  McCallum   79. 

Hollow  Triumph   Paul  Henreid-Joan  Bennett  

It  Always  Rains  on  Sundays  G.  Withers- J.  Warner   92. 

Lady  at  Midnight  R.  Denning-F.  Rafferty-J.  Searle  

Let's  Live  a  Little...  Hedy  Lamarr-Robert  Cummings  

Man  Wanted   Anabel  Shaw-Robert  Lowery  

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Mystic,  The   T.  Bey-C.  O'Donnell-L.  Bari  

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  

Red  Stallion  in  the  Rockies  *C  Red  Stallion- Arthur  Franz  

Strange  Mrs.  Crane,  The  M.  Lord -P.  Watkin-J.  McGuire  

29  Clues   Scott  Brady-Richard  Basehart  

Tulsa  *T   S.  Hay  ward -R.  Preston-P.  Armendariz  


.33/20/48 
.37/10/48 


. . .36/5/48 
. .b4/24/48 
. ..b6/5/48 
..35/15/48 
.bll/29/47 
..35/29/48 
...a6/5/48 


.35/15/48 
.bl/25/47 


.37/10/48 


Westerns  (Current) 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates   55... 1/24/48  . .  .  .bll/22/47 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54... 4/10/48   b3/27/48 

857  Prairie  Outlaws   E.  Dean-R.  Ates-J.  Holt   57... 5/12/48 

858  Tioga  Kid,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54... 6/17/48 

854  Torn3do  R3nge   (W-S)F  Eddie  De3n-Roscoe  Ates-J.  Holt   56... 2/21/48 

855  Westwsrd  Trail,  The  (W)F  E.  De3n-R.  Ates-P.  Pl3nch3rd   56... 3/13/48 

Westerns  (Coming) 

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-M»ry  Scott  312/18/47 


.b3/20/48 
. .2/21/48 
.b3/13/48 


FILM  CLASSICS  CURRENT 

Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige   73... May '48 

Date  With  Murder,  A  John  Calvert-Catherlne  Crsig  :.  

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  K3rns   61... Apr. '48 

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition.  74.  ..Jan. '48 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76...j3n. '48 

Furi3  (D)A   Isa  Pola-Rossnno  Br3zzi   89... Jan. '48 

Inner  Ssnctum   Mary  Beth  Hughes-Charles  Russell  

Miraculous  Journey  *C  R.  Calhoun- A.  Long-V.  Grey  

Money  Madness   H.  Beaumont-F.  RafTerty-H.  Warde   73 

Sofia  'C   Gene  Raymond-Sigrid  Gurie  

The  Argyle  Secrets  (My)F  W.  Garg3n-M.  Lord-R.  Byrd   63 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)  A  Adolph  Hitler-Eva  Braun   62...  May '48 

Women  in  the  Night  (D)A  Tals  Birell-William  Henry   90... Jan. '48 


. .b5/22/48 

..b3/20/48 
..b4/24/48 
. ..bl/3/48 
.blO/25/47 


.July  '48 
.Apr.  '48 
.July  '48 
.  M3y  '48 


...b4/3/48 
. .b4/24/48 


. .b5/22/48 
. .bl/17/48 


METRO-GOLDWYN-MAYER 


CURRENT 


831  A  Date  With  Judy  *T  (C)F  W.  Beery-J.Powell-E.Taylor  113. .  .July '48   b6/19/48 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick   76... Mar. '48   b2/7/48 

,820  B.  F.'s  Daughter  (D)A  .B.  Stanwyck -Heflin-C.  Coburn  108. .  .Apr. '48   b2/21/48 

827  Big  City   (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103. .  .June '48   b3/27/48 

819  Bride  Goes  Wild,  The  (C)F  V.  Johnson-J.  Allyson-B.  Jenkins   97... Mar. '48   b2/28/48 

813  Cass   Timberlane    (D)A  Spencer  Tracy-Lana  Turner  119. .  .Jan. '48   bll/8/47 

829  Easter  Parade  *T(M)F  J.  Garland-F.  Astaire-P.  Lawford  103. .  .July '48  . .' .  .b5/29/48 

810  Good  News   (M-C)F  '>T..  June  AUyson-Peter  Lawford   95... Dec. '47   bl2/6/47 

815  High  Wall    (D)A  R.  Taylor- A.  Totter-H.  Marsh3ll               99... Feb. '48  ...bl2/20/47 

826  Homecoming    (D)A  Gsble-Turner-Baxter-Hodiak   113...M3y'48   b4/10/48 

728  Hucksters,  The   (C-D)A  C.  Gable-D.  Kerr-A.  Menjou  115. .  .Aug. '47   b6/28/47 

814  If  Winter  Comes  (D)A  W.  Pidgeon-D.  Kerr-A.  Lansbury   97... Jan. '48  bl2/27/47 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy  104. .  .Dec. '47  blO/25/47 

825  Pirate,  The  '►T  (M)A  J.  Garland-G.  Kelly-W.  Slezak  102. .  .June '48   b4/3/48 

708  Show-Off,  The  (C)F  R.  Skelton -Marilyn  Maxwell   83... Dec. '47   b8/18/47 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124. .  .Apr. '48   b3/27/48 

821  Summer  Holiday  'T  (C)A  Rooney-De  Haven-Huston-Morgan           92... 5/20/48   b3/13/48 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy..  .  74... Feb, '48   bl/17/48 

808  This  Time  for  Keeps  *T  (M-S)  E.  Williams-L.  Melchior  105. .  .Nov. '47  ...blO/11/47 

817  Three  Daring  Daughters  *T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115 . . . Mar. '48   b2/14/48 


Title  Company 


D 

Daisy  Kenyon   20th-Fox 

Dangerous  Years   20th-Fox 

Daredevils  of  the  Clouds  Rep. 

Dark  Past   Col. 

Daughter  of  Darkness  Para. 

Date  With  Judy,  A  MGM 

Date  With  Murder,  A  FC 

Dead  Don't  Dream,  The  UA 

Dear  Murderer   UI 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fox 

Design   for   Death  RKO 

Devil's  Cargo  FC 

Disaster   Para. 

Discovery   FC 

Docks  of  New  Orleans  Mono. 

Double  Life,  A  UI 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dynamite   Para. 


E 

Easter  Parade   MGM 

Embraceable  You   WB 

Emperor   Waltz,   The  Para. 

Enchanted   Valley   EL 

Enchantment   RKO 

End  of  the  River  UI 

Escape   20th-Fox 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  ..Rep. 


F 

False  Paradise   UA 

Fame  Is  the  Spur  U-1 

Family  Honeymoon   U-I 

Fan,  The   20th-Fox 

Far  Frontier  Rep. 

Feudin',  Fussin'  and  A-Fightin'  U-I 

Fighter  Squadron   WB 

Fighting  Back   20th-Fox 

Fighting  Father  Dunne  RKO 

Fighting   Mad   Mono. 

First   Gentleman,   The  Col. 

Flaxy   Martin   WB 

Foreign  Affair,  A  Para. 

For  the  Love  of  Mary  U-I 

For  You  I  Die  FC 

Fort  Apache   RKO 

Fountainhead,  The  WB 

Four  Faces  West  UA 

French  Leave   Mono. 

Fuller  Brush  Man  Col. 

Furia   FC 

Fury  at  Furnace  Creek  20th-Fox 


G 

Gallant   Blade   Col. 

Gallant  Legion,  The  Rep. 

Gay  Amigo   UA 

Gay  Intruders   20th- Fox 

Gay  Ranchero,  The  Rep. 

Gentleman    From    Nowhere  Col. 

Gentleman's  Agreement   20th-Fox 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway. 20th-Fox 

Golden  Eye,  The  Mono. 

Good  News   MGM 

Good   Sam   ,.RKO 

Good   Time   Girl  U-I 

Great  Gatsby,  The  Para. 

Green  Grass  of  Wyoming  20th-Fox 

Guns  of  Hate  RKO 


H 

Half-Past  Midnight   20th-Fox 

Hamlet   U-I 

Hatter's  Castle   Para. 

Hazard   .'Para. 

Heading  for  Heaven  EL 

Heart  of  Virginia  Rep. 

Heiress,  The   Para. 

Henry  the  Fifth  UA 

Her  Wonderful   Life  Col. 

Here   Comes  Trouble  UA 

High   Tension   Mono. 

High  Wall   MGM 

Hills  of  Home  MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Homecoming   MGM 

Homicide  for  Three  Rep. 

House  Across  the  Street  WB 

Hucksters.  The   MGM 

Hungrv  Hill   U-I 

Hunted.  The   Allied 


I 

I  Became  a  Criminal  WB 

Idol  of  Paris  WB 

If  Winter  Comes  MGM 

If  You  Knew  Susie  RKO 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


I,  Jane  Doe  ,,  Kep. 

Indian  Agent   RKO 

Indian   Scout   U  A 

Inner  Sanctum   FC 

Inside  Story,  The...  Rep. 

Interference   RKO 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Isn't   It  Romantic?  Para. 

I  Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

I  Walk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes.  .  .  .Mono. 


Jiggs  &  Maggy  in  Society  Mono. 

Jinx  Money   

Joan  of   Arc  RKO 

Joe  Palooka  in  Winner  Take  AH.. Mono. 

John   Loves   Mary  WB 

Johnny  Belinda   WB 

judge  Steps  Out.  The  RKO 

JuUa  Misbehaves   MGM 

June   Bride    WB 

Jungle  Goddess   SGP 


Key  Largo   --WB 

Kidnapped   

Killer  McCoy   MGM 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark..  -WB 

Kissing  Bandit   MGM 

Knock  on  Any  Door  Col. 


Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  Surrenders,  A  UI 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Law  of  the  Barbary  Coast  Col. 

Le  SUence  est  D'Or  RKO 

Let's  Live  a  Little  EL 

Letter  From  an  Unknown  Woman . .  U-1 

Let's  Live  Again..  20th-Fox 

Life  With  Father  WB 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Women   MGM 

Loaded  Pistols   Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish,  The  20th-Fox 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 


M 


Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic   Bow   U-I 

Man  About  the  House  20th-Fox 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  of  Evil  UA 

Man  From  Colorado,  The  Col. 

Man  From  Texas  EL 

Manhattan  Angel  Col. 

Man  Wanted   EL 

Mark  of  the  Lash  SGP 

Mary   Lou   Col. 

Mating  of  Millie  Col. 

Meet  Me  at  Dawn  20th-Fox 

Melody  Time   RKO 

Mexican   Hayride   U-I 

Michael    O'Halloran   Mono. 

Mickey  EL 

Million  Dollar  Weekend  EL 

Mine  Own   Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  in  Harlem  SG 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid  U-I 

Mr.  Reckless   Para. 

Money  Madness   EC 

Moonrise   Rep. 

Music  Man   Mono. 

My   Blonde  Heaven  UA 

My  Brother  Jonathan  Mono. 

My   Dear    Secretary  .UA 

My  Dream  Is  Yours  WB 

My  Own  True  Love  ^^'fi 

Mystery  in   Mexico  RKO 

My   Girl   Tisa  WB 

My  Wild  Irish  Rose  WB 

Mystic,   The   EL 


COMING 

Act  of  Violence  Van  Heflin-Robert  Ryan  

Barkleys  of  Broadway  *T  F.  Astaire-G.Rogers-O.Levant-B.  Burke«  

Best  Things  in  Life  Are  Free  James  Mason-Barbara  Bel  Geddes  

Bribe,  The   Taylor-Gardner-Laughton-Hodiak    

Command  Decision  Gable-Hodiak-Johnson-Pidgeon  

Hills  of  Home  *T  Lassie-E.  Gwenn-J.  Leigh  all/15/47 

Julia  Misbehaves   G.  Garson-W.  Pidgeon-C.  Romero  Sept.  '48  a5/29/48 

Kissing  Bandit,  The  *T  F.  Sinatra-K.  Grayson  a8/23/47 

Little  Women  *T  AUyson-O'Brien-Taylor-Lawford   

Luxury  Liner  *T  G.  Brent-F.  Gifford-J.  Powell  all/15/47 

No  Minor  Vices  Dana  Andrews-Lilli  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  

828  On  An  Island  With  You  *T  (M)F  E.  Williams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding   88  b8/31/47 

830  Search,  The    (D)F  Montgomery  Clitt-Aline   MacMahon. .  .105.  .  .  Aug.  '48   b3/27/48 

Southern  Yankee,  A  R.  Skelton-B.  D6rilevy-A.  Dahl  Sept.  '48  ....a5/29/48 

Sun  in  the  Morning  *T  X  MacDonald-C.  Jarman,  Jr.-Lassie   ,  //. . 

Take  Me  Out  to  the  Ball  Game  *'T  .  .  .F.  Sinatra-E.  Williams-G.  Kelly   ............. 

Three  Godfathers  *T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  

Three  Musketeers   '*T  Turner-Kelly-Heflin-Allyson   !!!"a5/22/48 

Words  and  Music  'T  J.  Garland-M.  Rooney-T.  Drake  


MONOGRAM  current 

4708  Angels'  Alley  (D)F  L.  Gorcey-H.  Hall-B.  Benedict.  67.. 

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood  57.. 

626  Chinese  Ring,  The  (My)F  R.  Winters-W.  Douglas- V.  Sen  Young...  68.. 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters-Victor  Sen  Young  64.. 

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75.. 

4714  French  L«ave  (C-D)F  Jackie  Cooper- Jackie  Coogan  64.. 

4720  Golden  Eye,  The  R.  Winters-M.  Moreland   69.. 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)  A  Don  Castle-Elyse  Knox  70.. 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67.. 

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68.. 

4719  Joe  Palooka  in  Winner  Take  All  Joe  Kirkwood,  Jr.-Elyse  Knox  

4707  Perilous  Waters  (D)A  D.  Castle-A.  Long  64.. 

4705  Rocky  (D)F   Roddy  McDowall-"Rags"-E.  Barrier  76.. 

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll   60.. 

4718  Shanghai  Chest,  The  R.  Winter-D.  Best- J.  Alvin  65.. 

4801  16  Fathoms  Deep   (D)F  L.  Chaney-A.  Lake-T.  Chandler  

627  Smart  Politics  (M-C)F  F.  Stewart-J.  Preisser-F.  Darro  68.. 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71.. 

COMING 

Bowery  Comeback   Leo  Gorcey-Huntz  Hall-Frankie  Darro  

High  Tension   Gorcey-Hall-Dell-Parrish   

Kidnapped   Roddy  McDowaU-Ferris  Taylor  

4719  Michael  O'Halloran    (D)F  Scotty  Beckett-Allene  Roberts   79.. 

4721  Music  Man   Phil  Brito-Freddie  Stewart....  

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105.. 

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  

Temptation  Harbour  (D)A  Robert  Newton-Stmone  Simon  110.. 

Westerns  (Current) 

4757  Back  Trail   Johnny  Mack  Brown-Raymond  Hatton.  54.. 

4762  Cowboy  Cavalier   J.  Wakely-C.  Taylor  

4755  Crossed  Trails   Johnny  Mack  Brown-Raymond  Hatton.  53.. 

4756  Frontier  Agent  Johnny  Mack  Brown-Raymond  Hatton.  56.. 

Gallant  Texan   Jimmy  Wakely-"Cannonball"  Taylor........ 

674  Gun  Talk  (W)F  J.  M.  Brown-R.  Hatton-C.  Mclntyre  57.. 

4761  Oklahoma  Blues   J-  Wakely-C.  Taylor-V.  Belmont   56.. 

4751  Overland  Trail   J.  Mack  Brown-R.  Hatton-V.  Belmont..  58.. 

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53.. 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54.. 

686  Song  of  the  Drifter  J-  Wakely-C.  Taylor-M.  Coles  53.. 

4752  Triggerman   Johnny  Mack  Brown -Raymond  Hatton.  56.. 

Westerns  (Coming) 

4753  Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton  

Sheriff  From  Medicine  Bow  Johnny  Mack  Brown-Raymond  Hatton  

Silver  Trails   Wakely-Taylor-Larson   

Rangers  Ride   Wakely-"CannonbaU"  Taylor-Belmont  


3/21/48 
4/18/48 
12/6/47 
,4/4/48  . 
2/7/48  . 
,4/25/48 
. 8/22/48 
.5/23/48 
1/10/48 
,6/27/48 


. .bl/31/48 
. ..b6/5/48 
.bl2/27,/47 
. .b5/ 15/48 
. .b2/21/48 
. ..b5/8/48 


.2/14/48 

.3/7/48 

3/14/48 

.7/11/48 

.7/25/48 

.1/3/48  , 

,6/13/48 


..  .b5/8/48 
.  .b2/14/48 
. .b5/22/48 
. .36/19/48 
.al2/13/47 
. ..b5/8/48 


.b6/12/48 
. .b3/6/48 
.b5/ 15/48 


.a7/10/48 


.8/8/48  . 
Oct.  '48  . 
.Nov.  '48 


.b6/19/48 
. .37/17/48 

.b3/13/48 
. ..a6/5/48 
..b3/29/48 


,7/18/48 
.7/4/48 
.4/11/48 
.5/16/48 


12/20/47 
.3/28/48 
.1/31/48 
.5/6/48  . 
.6/6/48  . 
.1/17/48 

6/20/48 

.8/15/48 


.bl/3/48 


CURRENT 


.2/20/48   bl/24/48 

.4/9/48   b2/21/48 

.12/12/47  ...bll/22/47 

.7/30/48   

.3/5/48   b2/14/48 

.7/23/48   b5/8/48 

.7/2/48   b5/8/48 

.6/18/48   b4/17/48 

.5/28/48   b3/20/48 

.1/16/48  ....bl2/20/47 

.3/26/48   b2/28/48 

.12/25/47  ...bll/22/47 

■3/12/48   b2/7/48 

.4/30/48   b3/13/48 

.6/11/48   b4/17/48 

•  5/14/48   b3/13/48 

•  4/2/48   b9/27/47 

•  6/25/48   b5/8/48 


PARAMOUNT 

4709  Albuquerque  'C  (WD)F  R.  Scott-B.  Britton-G.  Hayes  89. 

4713  Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'SuUivan..  95. 

4706  Big  Town  After  Dark  (D)A  Philip  Reed-Hillary  Brooke  69. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooks  61. 

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61. 

4721  Dream  Girl  (C)F  B.  Hutton-M.  Carey-P.  Knowles  85. 

4720  Emperor  Waltz,  The  '•T  (C)F  Bing  Crosby- Joan  Fontaine  103. 

4718  Hatter's  Castle   (D)A  R.  Newton-J.  Mason-D.  Kerr  105. 

4716  Hazard  (C)F  P-  Goddard-M.  Carey-F.  Clark  100. 

4708  I  Walk  Alone  (D)F  B.  Lancaster-L.  Scott-K.  Douglas  96. 

4712  Mr.  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66. 

4707  Road  to  Rio  (C)F  B.  Crosby-B.  Hope-D.  Lamour  101. 

4710  Saigon  (D)A  A.  Ladd-V.  Lake-D.  Dick  94. 

4714  Sainted  Sisters,  The  (C-D)A  V.  Lake-J.  Caulfield-B.  Fitzgerald  89. 

4717  Shaggy  *C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71. 

4715  Speed  to  Spare  (D)F  R-  Arlen-J.  Rogers-R.  Travis   57. 

4725  Unconquered  'T  (D)F  Gary  Cooper-Paulette  Goddard...  146. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis   63. 

COMING 

Accused,  The   L.  Young-R.  Cummings-W.  Corey  a6/19/48 

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready   82.  ..9/3/48   b6/19/48 

Connecticut  Yankee,  A  '^T  (MC)  B.  Crosby-R.  Fleming  al/31/48 

Daughter  of  Darkness  (D)A  Anne  Crawford-Maxwell  Reed  91  b2/28/48 

4806  Disaster   Denning-T.  Marshall-D.  O'Flynn....  60...  12/3/48   a6/19/48 

Dynamite   William  Gargan-Leslie  Brooks  a6/12/48 

4724  Foreign  Affair,  A  (C)A  J-  Arthur-M.  Dietrich-J.  Lund  116. .  .8/20/48   b6/19/48 

Great  Gatsby,  The  A.  Ladd-B.  Field-B.  Sullivan  a6/12/4» 

Heiress,  The    De  Havilland-Richardson-Clift-Hopkins  

4802  Isn't  It  Romantic?  Lake-DeWolfe-Knowles-Freeman   10/8/48   ! ! ! . ! a5/29/48 

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  a8/16/47 

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  E.  G.  Robinson-G.  Russell-J.  Lund  81  b7/17/4» 

Now  and  Forever  C.  Rains-M.  Carey-W.  Hendrix  a5/15/4l 

One  Woman   A.  Ladd-D.  Reed-J.  Havoc-B.  Kroeger  

4807  Paleface,  The   *T  Bob  Hope-Jane  Russell   83...  11/2/48    . . .  .'.'.'a3/6/48 

Strange  Temptation  R-  Milland-T.  Mitchell-A.  Totter,  .a7/10/48 

Special  Agent   ^-  Eythe-L.  EUiott-C.  Mathews  a6/26/48 

4723  So  Evil  My  Love  (D)A  R-  Milland-A.  Todd-«  Fitzgerald  109... 8/6/48   b3/13/4« 

4804  Sealed  Verdict  (D).........  Ray  Milland-Florence  Marly   83...  11/5/48   a3/S/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/48 

4801  Sorry,  Wrong  Number  B.  Stanwyck-B.  Lancaster-A.  Richards.  89... 9/24/48   a5/15/48 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman   

4805  Tatlock  Millions   Hendrix-Lund-Fitzgerald-Woolley   11/19/48   a6/19/48 

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie   63. 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  172. 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86. 

871  Design  for  Death  (Doc)F  Japanese  Cast   48. 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman  93. 

870  Fort  Apache  (D)A  J.  Wayne-H.  Fonda-S.  Temple  127. 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61. 

811  If  You  Knew  Susie  (C)F  .,E.  Cantor- J.  Davis- A.  Joslyn   90. 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. 

893  Melody  Time  *T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters   75. 

869  Miracle  of  the  BeUs  (D)  F.  MacMurray-Valli-F.  Sinatra  120. 

867  Pearl,  The  (D)A  Pedro  Armendariz-Maria  Elena  Marques  78. 

821  Race  Street   (D)A..  G.  Raft-W.  Bendix-M.  Maxwell   79. 

811  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90. 

813  Tarzan  and  the  Mermaids  (D)F  WeissmuUer- Joyce-Christian    67. 

866  Tycoon  *T  {D)F  John  Wayne-Laraine  Day  128. 

812  Western  Heritage   (W)F...  ..Tim  Holt-Nan  LesUe   61. 


.May '48   b4/3/48 

.Dec.  '47  ...bll/23/46 
.June '48  ....b4/10/48 

.Jan.  '48  b2/7/48 

.June  '48  ....b5/15/48 

.Mar. '48   b3/13/48 

.June '48  ....b5/22/48 

.Jan.  '48  b2/7/48 

.Mar. '48   b3/ 13/48 

.7/1/48   b5/22/48 

.Mar.  '48   b3/6/48 

.Feb. '48  ....b2/14/48 
.July '48  ....b5/15/48 

.July  '48  b5/15/48 

.May '48   b4/3/48 

.Dec. '47  ....bl2/6/47 
.Jan. '48   bl/31/48 


COMING 

Baltimore  Escapade   ..R.  Young-S.  Temple-J.  Agar  

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

Bodyguard   Lawrence  Tierney-Priscilla  Lane  a7/3/48 

Boy  With  Green  Hair  *T  O'Brien-Ryan-Hale-Stockwell  a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin-R.  Powers  

Enchantment   David  Niven-Teresa  Wright..  »  Nov.  '48   a7/3/48 

Every  Girl  Should  Be  Married  C.  Grant-F.  Tone-D.  Lynn  

Good  Sam  (C)  Gary  Cooper- Ann  Sheridan  Sept. '48   a2/14/48 

Gun  Runners  Tim  Holt-Richard  Martin-Martha  Hyer  

Indian  Agent   T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Tufts-Scott   

Joan  of  Arc  *T  (D)  I.  Bergman-J.  Ferrer-J.  Emery  al/3/48 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southem-G.  Tobias..  a7/5/47 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien   89  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson-Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   Tim  Holt -Richard  Martin  

Rachel  and  the  Stranger  (D)   L.  Young-W.  Holden-R.  Mitchum  Nov.  48   al2/27/47 

Roughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Set-Up,  The   Robert  Ryan   

Song  Is  Born,  A  *T  (M)  D.  Kaye-V.  Mayo-B.  Goodman  Oct. '48   a3/20/48 

Station  West  (D)  D.  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan  and  the  Arrow  of  Death  L.  Barker-E.  Ankers-B.  Joyce  

820  Twisted  Road,  The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva. . .  95 . . . Sept. '48   b6/26/48 

Variety  Time   .Paar-Carle-Errol-Kennedy   

872  Velvet  Touch,  The  (D)  Russell-Genn-Trevor-Greenstreet   Aug. '48   a2/14/48 

Weep  No  More  Cotten-Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  Driscoll-A.  Kennedy  a5/15/48 

REPUBLIC  CURRENT 

728  Bill  and  Coo  *U  (N)F  George  Burton's  Birds   61... 3/28/48   bl2/27/47 

703  Campus  Honeymoon  (MC)F  Wilde  Twins-R.  Crane-A.  Mara   61... 2/1/48   bl/31/48 

732  Eyes  of  Texas  *U  Rogers-Roberts-Sons  of  Pioneers   70... 7/15/48   a7/10/48 

715  Gallant  Legion,  The  (W)F   W.  EUiott-J.  Schildkraut-A.  Booth          88.. 7/25/48   b5/29/48 

644  Gay  Ranchero  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72.  ..1/10/48   bl/31/48 

707  Heart  of  Virginia   (D)F  Janet  Martin -Robert  Lowery   60.  ..4/25/48   b5/8/48 

710  I,  Jane  Doe   (D)F  R.  Hussey-J.  Carroll-V.  Ralston  85. 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winnlnger. . .  87. 

709  King  of  the  Gamblers  (DA......  Janet   Martin-William   Wright   60. 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas  58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray  64. 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  CarroU-C.  McLeod   88. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

702  Slippy  McGee  (D)A  D.  Barry-D.  Evans-T.  Brown   65. 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps   60. 

731  Under  California  Stars  *U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70, 

COMING 

Angel  in  Exile  Carroll-Mara-Gomez-Bedoya  a7/17/48 

Daredevils  of  the  Clouds  ".. Robert  Livingston-Mae  Clarke   60... 8/10/48   a7/17/48 

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bermett   

Far  Frontier  R.  Rogers-F.  Willing-G.  Davis   

Homicide  for  Three  W.  Douglas-A.  Young-F.  Withers  a7/17/48 

Wacbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell  a8/23/48 

714  Moonrise   D.  Clark-G.  Russell-E.  Barrymore   90...  10/1/48  a5/8/48 

Nightime  in  Nevada  *U  R.  Rogers-A.  Mara-A.  Devine  a7/10/48 

Out  of  the  Storm  Jimmy  Lydon-Lois  Collier  8/9/48 

Plunderers,  The  *U  R.  Cameron-I.  Massey-A.  Booth  

Red  Pony.  The  'T  (D)  M.  Loy-R.  Mitchum-L.  Calhem   ............    ...  .aio/25/47 

Sons  of  Adventure  Russel  Hayden-Lynne  Roberts  8/27/48   

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

■7CO  TD    J  i     ^  ^  Westerns  Current) 

752  Bandits  of  Dark  Canyon  (W)F  Allan  Lane-Bob  Steele  

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack  

654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth  

755  Carson  City  Raiders   (W)F  A.  Lane-E.  Waller-B.  Jons  

756  Marshall  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller, 

753  Oklahoma  Badlands    (W)F  A.  "Rocky"  Lane-Black  Jack  

656  Timber  Trail  *U  (W)F  m.  Hale-L.  Roberts-J.  Burke  

652  Under  Colorado  Skies  *U  Monte  Hale-Adrian  Booth  

^  Westerns  (Coming) 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher... 

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  Trail  *U  R.  Rogers-A.  Devine-F.  Willing.... 

Son  of  God's  Country  Monte  Hale  


.5/25/48   b5/15/48 

.3/14/48   b3/27/48 

.5/10/48   b6/5/48 

.3/25/48   b4/24/18 

.2/23/48   b3/13/48 

.1/1/48   bl/17/48 

.4/25/48   al/17/48 

.5/31/48   b6/5/48 

.1/15/48   bl/24/48 

.6/28/48   b7/17/48 

.5/1/48   b5/15/48 


59. 

.12/15/47  . 

.  .bl2/13/47 

60. 

.4/15/48 

....b5/8/48 

63. 

.4/1/48 

b5/8/48 

60. 

.5/13/48 

b5/29/48 

60. 

. 7/25/48 

59. 

.2/22/48 

b4/24/48 

67. 

. .6/15/48 

. . .b7/10/48 

65. 

.12/15/47  . 

. .bl2/27/47 

SCREEN  GUILD  PRODUCTIONS 

Frontier  Fury   Lash  LaRue-Fuzzy  St.  John  

4802  Jungle   Goddess   G.  Reeves-L.  Leeds- Armida  8/13/48 

Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewart  

X-3  Miracle  m  Harlem  Stepin  Fetchit   71. .  .6/11/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


N 


Naked  City   U-I 

Nicholas  Nickelby   U-I 

Night  Beat   WB 

Night  Has  a  Thousand  Eyes  Para. 

Night  Unto  Night  WB 

Night  Wind   20th-Fox 

Nighttime  in  Nevada  Rep. 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Stampede   EL 

Now  and  Forever  Para. 

Numbers  Racket,  The  MGM 


October,  Man,  The  EL 

O'Flynn,  The   U-I 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One  Last  Fling  WB 

One  Night  With  You  UI 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-I 

Open  Secret  EL 

One  Woman   Para. 

Out  of  the  Storm  Rep. 

Outlaw  Valley   RKO 

Outpost  in  Morocco  UA 


Paleface   Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Pearl,  The  RKO 

Perilous  Waters   Mono. 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   MGM 

Pirates  of  Monterey  U-I 

Pitfall   UA 

Plunderers,  The  Rep. 

Port  Said   Col. 

Portrait  of   Jennie  SRO 

Prairie,    The   SG 


Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck  Col, 

Raw  Deal   EL 

Red   Pony,   The  Rep. 

Red  River   UA 

Red  Stallion  in  the  Rockies  EL 

Reign  of  Terror  20th-Fox 

Relentless   Col. 

Return  of  the  Badmen  RKO 

Return  of  October  ;  Col. 

Return  of  Wildfire  SGP 

River  Lady   .  U-I 

Road  House   20th-Fox 

Road  to  Rio  Para. 

Road  to  the  Big  House  SG 

Rocky   Mono. 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  t-WB 

Rope     ...WB 

Rose  of  the  Rio  Grande  Mono. 

Roses  Are  Red  20th-Fox 

Roughshod   RKO 

Rusty  Leads  the  Way  Col. 

Rusty  Saves  a  Life  Col. 

Ruthless   EL 


Saigon   Para. 

Sainted  Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict  Para- 
Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Service  Investigator  •^j^-i 

Senator  Was  Indiscreet  uH'^ 

Set-Up,  The   RKO 

Shaggy  A"^' 

Shanghai   Chest,   The  Iwono. 

Shed   No  Tears  ivJv; 

Show-Off   MGM 

Silent  Conflict   ;•  fUA 

Silver  River   <'Vj™f 

Singin'  Spurs    i?& 

Sinister  Journey  •  -UA 

Sitting  Pretty   2°*,'V^°'' 

Sixteen  Fathoms  Deep  ■  ^"Ja" 

Sleep,    My   Love  UA 

Slightly  French   Col. 

Slippy  McGee   ReP- 

Smart  Girls  Don't  Talk  ..VfB 

Sm^rt  Politics   

Smart  Woman    AUied 

Smugglers,  The  V, 

Smugglers  Cove   Mono. 


SHOWMEN'S    TRADE  REVIEW 


Title  Company 


Snake  Pit,  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   FC 

Song  Is  Bom,  A  RKO 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.   Louis  WB 

Southern  Yankee,  A  MGM 

Special  Agent   Para, 

Speed  to  Spare  Para. 

Spiritualist,  The   EL 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   RKO 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Strange  Temptation   Para. 

Street  With  No  Name  20th-Fox 

Streets  of  Laredo  Para. 

Strike  It  Rich  AA 

Summer  Holiday   MGM 

Sword  of  the  Avenger  EL 

Swordsman   Col. 


T 

Take  Me  Out  to  the  Ball  Game.  .  .MGM 

Take  My  Life  EL 

Tap    Roots   U-I 

Tarzan  and  the  Arrow  of  Death.  .  .RKO 

Tarzan  and  the  Mermaids  RKO 

Tatlock  Millions,  The  Para. 

Temptation  Harbour   Mono. 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th- Fox 

That  Wonderful  Urge  20th-Fox 

The  Argyle  Secrets  FC 

Thirteen  Lead  Soldiers  20th-Fox 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The.... MGM 

Three  Godfathers   MGM 

Three  Musketeers   MGM 

Three    Wives   20th-Fox 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trail  of  the   Moimties  SG 

Train  to  Alcatraz  Rep. 

Treasure  of  Sierra  Madre  WB 

Triple  Threat    Col. 

Trouble  Preferred   20th-Fox 

29  Clues   EL 

Tucson  20th-Fox 

Tulsa   EL 

Twisted  Road,  The  RKO 

Two  Guys  from  Texas  WB 

Tycoon   RKO 


u 

Unafraid,  The   U-I 

Unconquered   Para. 

Under   California  Stars  

Under  Capricorn  WB 

Undercover   Man   Col. 

UnfaithfuUy  Yours  20th-Fox 

Unknovm  Island   PC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 


V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Vicious  Circle.  The  UA 

Voice  of  the  Turtle  WB 


w 

Wake  of  the  Red  Witch  Rep. 

Walking  HiUs   CoL 

WaUflovirer   WB 

Walls  of  Jericho  20th-Pox 

Walk  a  Crooked  Mile  ....Col. 

Waterfront  at  Midnight  Para. 

Weep  No  More  RKO 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

When  a  Man's  a  Man  Allied 

Where  the  North  Begins  SG 

While  I  Live  20th-Fox 

Whiplash   WB 

Whispering  Smith   Para. 

Who  Killed  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Window,  The   RKO 

Wings  Westward   Col. 

Winner's  Circle,  The  20th-Fox 

Winter  Meeting   WB 

Woman  from  Tangiers  Col. 

Woman  In  White  WB 

Women  in  the  Night  FC 

Woman's  Vengeance  UI 

Words  and  Music  MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

YeUow  Sky  20tfa-Pox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Pox 

Younger  Brothers,  The  WB 


Outlaw  Country   Lash  LaRue-Fuzzy  St.  John -P.  Stewart  

4705  Prairie,  The  (D)  L.    Aubert-A.    Baxter   76... 5/21/48    . . . .  al2/27/47 

4801  Return  of  Wildfire   R.  Arlen-P.Morison-M.  B.  Hughes  

4706  Road  to  the  Big  House,  The  (D)A  J.  Shelton-A.  Doran-G.  WUliams   72. .  .12/27/47   bll/1/47 

4708  Trail  of  the  Mounties  R.  Hayden- Jennifer  Holt   42... 2/21/48   

4707  Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T.  Coffin   40. ..  12/13/48   b4/17/48 


SELZNICK  RELEASING  ORGANIZATION  CURRENT 

Mr.  Blandings  Builds  His  Dfeam  House  (C)F.C.  Grant-M.  Loy-M.  Douglas   94  b3/17/48 

Paradine  Case.  The  (D)A:  «.  Peck-A.  Todd-C.  Laughton-Valli  132... Jan.  '48  bl/3/48 


Portrait  of  Jennie  (D) . 


COMING 

.J.  Jones- J.  Cotten-E.  Barrymore. 


.all/1/47 


.bll/29/47 
. .b2/28/48 
..b4/ 10/48 
..bl/24/48 
.bll/29/47 
. .b2/28/48 


. . .b6/5/48 
.bll/29/47 
.bl2/20/47 
. . .b7/3/48 
. .b4/10/48 
.bll/15/47 
. .b5/22/48 
. .b4/24/48 
. . .b3/6/48 
. ..b5/8/48 
. ..b3/6/48 
..b3/20/48 
..bl2/6/47 
. .bll/8/47 
. .b6/26/48 
. ..b3/6/48 
. .b2/28/48 
. . .b6/5/48 
. .bl/24/48 


20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  WUd-ing-D.  Wynyard...  96... Mar.  '48 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110... May  '48 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63... May  '48 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111... Feb.  '48 

801  Captain  from  Castile  (D)F  'T  T.  Power-J.  Peters-C.  Romero  1401.. Jan.  '48 

807  Challenge,  The  (D)F  T.  Conway-J.  Vincent-R.  Stapley  68... Mar.  '48 

825  Checkered  Coat,  The  .T.  Conway-N.  Nash-H.  Hatfield   67... July  '48 

819  Counterfeiters,  The  (My) A  John  Sutton-Doris  Merrick   74... June  '48 

731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda  98... Dec.  '47 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd   61... Feb.  '48 

821  Deep  Waters   (D)F  D.  Andrews-J.  Peters-C.  Romero   85... July  '48 

815  Fury  at  Furnace  Creek  (W)   V.  Mature-C.  Gray   88... May  '48 

806  Gentleman's  Agreement    (D)F  G.  Peck-D.  McGuire-J.  Garfield  118... Mar.  '48 

827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89... June  '48 

818  Green  Grass  of  Wyoming  'T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur  ..  89... June  '48 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer   69... Mar.  '48 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc......  87... May  '48 

813  Let's  Live  Again  (D)F  J.  Emery- J.  Millican-T.  Holmes   68... Apr.  '48 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  HoUoway-B.  Campbell  89... Apr.  '48 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  ..102... July  '48 

734  Roses  Are  Red  (My)A  Don  Castle-Peggy  Knudsen   67... Dec.  '47 

823  Street  With  No  Name,  The  (Doc) A  M.  Stevens-R.  Widmark-L.  Nolan  91... July  '48 

811  Scudda  Hoo,  Scudda  Hay  'T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95... Apr.  '48 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb...   84... Apr.  '48 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer   66... Apr.  '48 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant  91. ..Feb.  '48 

COMING 

Apartment  for  Peggy   J.  Crain-W.  Holden-E.  Gwenn  ...a5/l/48 

Bungalow   Tom  Conway-Margaret  Hamilton  

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm  ....a7/17/48 

Creeper,  The   J.  Baragrey-O.  Stevens-E.  Ciannelli  

822  Escape  (D)A  Rex  Harrison-Peggy  Cummins   77  

Fan,  The  Crain-Sanders-Carroll-Greene   

828  Fighting  Back   Paul  Langton-Gary  Gray  61... Aug. '48  

Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva  68  b6/19/48 

Law  And  Martin  Rome,  The  Victor  Mature-Richard  Conte  a5/8/48 

Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway  a5/15/48 

Man  About  the  House,  A  M.  Johnson-D.  Gray-K.  Moore  94  b6/28/47 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Night  Wind   C.  Russell-V.  Christine-G.  Gray-Flame  a6/5/48 

Road  House   Lupino-Wilde-Holm-Widmark  a6/5/48 

Sand  *T   M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens  alO/11/47 

836  That  Lady  in  Ermine  *T  (M)A  B.  Grable-D.  Fairbanks,  Jr  89.  .Aug.  '48   b7/17/48 

That  Wonderful  Urge  T.  Power-G.  Tiemey-R.  Gardiner  a6/19/48 

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/24/48 

Three  Wives  DarneU-Crane-Lynn-Sothern    a7/17/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson  J.  Lydon-P.  Edwards-C.  Russell.  a7/17/48 

Unfaithfully  Yours   R.  Harrison-L.  Darnell -R.  Vallee  108  a5/29/48 

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   . . .  .111. . .  Aug.  '48  b7/10/48 

West  of  Tomorrow  C.  MiUer-A.  FYanz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  'T  Grable-Dalley-Oakie-Havoc  a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75... Aug.  '48   b6/19/48 

Yellow  Sky  *T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 


UNITED  ARTISTS  CURRENT 

Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton  120. 

Four  Faces  West  (D)F..  J.  McCrea-F.  Dee-C.  Bickford  90. 

Henry  the  Fifth  (D)F  'T  L.  Olivier-R.  Asherson  134.. 

Here  Comes  Trouble  'C  (C)F  B.  Tracey-J.  Sawyer-E.  Pamell  50.. 

Intrigue  (D)A  G.  Raft-J.  Havoc-H.  Carter   88. 

LafE-Time   W.  Tracy-P.  Morgan-E.  Janssen  110.. 

Kings  of  the  Olympics  (Pt.  1)  (Doc.)  F  Bill  Slater— Narrator  65. 

Man  of  Evil  (D)A  J.  Mason-P.  Calvert-A.  Stephens   90. 

On  Our  Merry  Way  B.  Meredith-P.  Goddard-F.  MacMurry.  .107. . 

SUent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks  61. 

Sleep,  My  Love  (D)A    C.  Colbert-D.  Ameche-R.  Cummings...  97., 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80.. 

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney  109.. 

Who  Killed  'Doc'  Robbin?  'C  (OF  V.  Grey-D.  Castle-G.  Zucco  51.. 

COMING 


.Mar.  '48  ....b2/21/48 

.5/15/48   b5/15/48 

 b4/27/46 

.4/9/48   b4/17/48 

.Dec.  '47  ...bl2/27/47 

.4/9/48  

.Apr.  '48  ....bl/24/48 

.Jan.  '48  b2/7/48 

.Feb.  '48   b2/7/48 

.Apr.  '48  ....b4/17/48 

.Jan.  '48  bl/17/48 

.May  '48  ....b5/15/48 

.5/27/48   b5/29/48 

.Apr.  '48   b5/8/48 


Adventures  of  the  Cisco  Kid  Duncan  Renaldo-Leo  Carillo  

Angry  God,  The    Alicia  Parla-Casimiro  Ortega  

An  Innocent  Affair  Fred  MacMurray-Madeleine  Carroll  

Atlantis,  The  Lost  (Continent  Maria  Montez-Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd- Andy  Clyde  

Cover-Up   William  Bendix -Dennis  O'Keefe  

Dead  Don't  Dream,  The  (W)   W.  Boyd-A.  Clyde  

False  Paradise  Wm.  Boyd- Andy  Clyde  

Gay  Amigo  D.Renaldo-L.Carrillo-Armida- J.  Sawyer  

Girl  from  Manhattan,  The   Montgomery-Lamour-Laughton   

Indian  Scout  George  Montgomery -EUen  Drew  

Lucky  Stiff   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F  H.  Lloyd-R.  Washbum-J.  Conlin   89  b2/tZ/47 

My  Blonde  Heaven  ;  Marx  Bros. -Massey- Vera  EUen-Hutton.  

My  Dear  Secretary    .  .L.  Day-K.  Doueias-»(.  Wynn   

Outpost  in  Morocco  George  Raft-Aklm  Tamlrofl  

Pitfall  Powell- Wyatt-Scott-Burr   a6/12/48 


Red  River  (WD)F   J.  Wayne-M.  Clift-W.  Brennan  125. .  .8/26/48   b7/17/48 

Sinister  Journey   Wm.  Boyd- Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks....  al2/13/47 

Texas,  Brooklyn,  and  Heaven  (CD) A  G.  Madison-D.  Lynn-J.  Dunn   76... 8/11/48   b7/17/48 

Vendetta    (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle  (D)A  Conrad  Nagel    77... 7/24/48   b5/29/48 


UNIVERSAL-INTERNATIONAL  current 

664  Abbott  &  Costello  Meet  Frankenstein  (C)F.  .Abbott-Costello-Chaney-Lugosi    83...  July '48   b7/3/48 

657  All  My  Sons   (D)A  Edward  G.  Robinson-Burt  Lancaster...  94...  May '48   b2/21/48 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90... May '48   b3/13/48 

663  Bad  Sister  M.  Lockwood-I.  Hunter   91... July '48  bl2/6/47 

653  Black  Bart  *T  (W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8C...Apr. '48   bl/31/48 

629  Black  Narcissus  *T   (D)F  Deborah  Kerr-David  Farrar   91... Dec. '47   b5/3/47 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93... Jan. '48  b9/6/47 

655  Casbah    (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94... Apr.  "48   b3/6/48 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94.  ..May '48   b6/7/48 

650  Double  Life,  A  (D)A  ....R.  Colman-S.  Hasso-E.  O'Brien  104. .  .Mar. '48   bl/3/48 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira  80. ..June '48  ...bll/29/47 

665  Feudin',  Fussln'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78...  July '48   

675  Holiday  Camp   M.  Lockwood-P.  Roc-D.  Price   96... Mar. '48   b8/23/47 

6M  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan  90...  June '48   b4/10/48 

666  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80... July '48   b6/19/48 

651  Naked  City,  The  (D)A  b.  Fitzgerald-H.  Duff-D.  Hart   96... Mar. '48   bl/24/48 

632  Pirates  of  Monterey  *T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77... Dec. '47  ...bll/15/47 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78.  ..June '48   b5/8/48 

627  Secret  Beyond  the  Door  (D)A  j.  Bennett-M.  Redgrave-A.  Revere          98y2.Feb. '48   bl/10/48 

633  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83... Jan. '48  bl2/13/47 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June '48   b5/29/48 

634  Woman's  Vengeance,  A  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. '48  ...bl2/20/47 

COMING 

An  Act  of  Murder  F.  March-E.  O'Brien-F.  Eldridge  

Black  Velvet   A.  Blyth-G.  Brent-H.  Duff  

Blanche  Fury  (D)A  *T  V.  Hobson-S.  Granger...   95  b3/20/48 

677  Brothers,  The  (D)A  Patricia  Roc-WiU  Fyfle   98  b5/24/47 

635  Bush  Christmas   (D)F  C.  Rafferty-J.  Fernside  76... Dec.  '48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross   B.  Lancaster-Y.  DeCarlo-D.  UuiyeA  

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert-F.  MacMurray-H.  McDaniel  

For  the  Love  of  Mary  Durbin-O'Brien-Taylor-Lynn   

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price  92  b5/28/48 

Hamlet  (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Lady  Surrenders,  A  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

Larceny   J.  Payne- J.  Caulfield-D.  Duryea  a6/19/48 

Magic  Bow,  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride  .Abbott  &  Costello  7/17/47 

Mr.  Peabody  and  the  Mermaid  (C)A  W.  Powell-A.  Blyth-I.  Hervey   89  b7/10/48 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks-H.  Carter-R.  Greene  

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

One  Touch  of  Venus  R.  Walker- A.  Gardner-D.  Haymes  a5/29/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Saxon  Charm,  The  R.  Montgomery-S.  Hayward-J.  Payne  

Snowbound   R.  Newton-D.  Price   86  

Tap  Roots  'T  (D)F  V.  Heflin-S.  Hayward-B.  Karloff  109  b6/26/48 

Unafraid,  The   J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robspn  87  b9/13/47 

You  Gotta  Stay  Happy  J.  Fontaine- J.  Stewart-E.  Albert.'.  

WARNER  BROS.  CURRENT 

713  Always  Together  (C)F  R.  Hutton-J.  Reynolds     78... 1/10/48   bl2/20/47 

719  April  Showers  (C)F  J.  Carson-A.  Sothem-R.  Alda   95... 3/27/48  . . . .  .b3/13/48 

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae   80... 6/26/48   b5/29/48 

717  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard   78... 3/6/48   b7/12/47 

731  Key  Largo   (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101 ... 7/31/48  . ...  .b7/10/48 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95... 2/7/48   bl/24/48 

711  My  Wild  Irish  Rose  *T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101. .  .12/27/47  ...bl2/13/47 

728  Romance  on  the  High  Seas  *T  (M)F  J.  Carson-J.  Paige-D.  DeFore   99.  ..7/3/48   b6/12/48 

725  SUver  River   (W)A  Errol  Flynn-Ann  Sheridan  107. .  .5/29/48   b5/8/48 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lind£ors-V.  Francen  101. .  .4/10/48   b4/3/48 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127. .  .1/24/48   bl/10/48 

716  Voice  of  the  Turtle  (C)A  R-  Reagan-E.  Parker-E.  Arden  103. .  .2/21/48   bl2/27/47 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77... 6/12/48   b5/22/48 

721  Winter  Meeting  (D)A  B.Davis-J.Davis-J.Paige  100 ... 4/24/48   b4/10/48 

724  Woman  in  White,  The  (My)  A  A.  Smith-E.  Parker-S.  Greenstreet  109. .  .5/15/48   b4/24/48 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/11/47 

732  Embraceable  You   Dane  Clark-Geraldine  Brooks   80.  ..8/21/48   

Fighter  Squadron  *T  Edmond  O'Brien-Robert  Stack  

Flaxy  Martin   Z.  Scott- V.  Mayo-D.  Kennedy  a7/3/48 

Fountainhead,  The   Gary  Cooper-Patricia  Neal-Kent  Smith  

Girl  from  Jones  Beach  R.  Reagan-V.  Mayo-D.  Clark  

House  Across  the  Street  ..J.  Paige -B.  Bennett- J.  Holden  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  32/28/48 

June  Bride  B.  Davis-R.  Montgomery-B.  Lyon  a7/10/48 

Kiss  in  the  Dark  Jane  Wyman -David  Niven  

702  Life  With  Father   (C)F  W.  Powell-I.  Dunne-E.  Taylor   118. .  .8/14/48   b8/16/47 

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  a7/3/48 

My  Dream  Is  Yours  '*T  Carson-Day-Bowman-Arden   a6/26/48 

Night  Beat   R.  Douglas-H.  Westcott-R.  Alda  

Night  Unto  Night  (D)  Ronald  Reagan- Viveca  Lindfors  a5/10/47 

One  Last  Fling   A.  Smith-Z.  Scott-J.  Backus  a5/22/48 

One  Sunday  Afternoon  'T  Dennis  Morgan-Janis  Paige  a5/22/48 

Rope  'T   Stewart-Chandler-Hardwicke   a6/26/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton  a5/15/48 

South  of  St.  Louis  'T  J.  McCrea-A.  Smith-Z.  Scott  

801  Two  Guys  from  Texas  *T  ,J.  Carson-D.  Morgan-D.  Malone   86... 9/4/48   

Under  Capricorn  *T  Ingrid  Bergman- J.  Cotten-M.  WUding  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/47 

Younger  Brothers,  The  "T  •  W.  Morris-J.  Paiee-B.  Bennett  


SHOWMEN'S    TRADE  REVIEW 


MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  and 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed.  In 
parentheses,  by  name  of  country  ol 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

A  FRIEND  WILL  COME  TONIGHT 
(Lopert)  Michel  Simon,  Madeleine 
Sononge.  92.  b7/17/48. 

ALL'S  WELL  (U.  S.-Independent) 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Dlsclna 
Int'l)  Jean-Louis  Barbault-Edwlge 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film  Rights  Int'l.)  H.  Faust- 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Dlscina) . 
H.  Vidal-F.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer).  L.  Movin-T.  Roose.  100. 
b5/l/48 

DIE  FLEDERMAUS  (Germany -Art- 
kino)  M.  Harrell-J.  Heesters.  9S. 
b3/30/48 

FANNY  (France-Siritsky)  Raimu-P. 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Sirltsky) 
Non-pro.  cast.  90.  b3/6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louis-Mllla 
Bros.  70.  b2/28/48 

FIRST  OPERA  FILM  FESTIVAL 
(Italy-Classic).  T.  Gobbi-P.  Mal- 
carini.  95.  b5/29/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

IDIOT,  THE  (France-European 
Copyrights)  G.  Phillippe-E.  FeuU- 
lere.  92.  b2/14/48 

ILLEGALS,  THE  (U.  S.-Mayer- 
Burstyn)  T.  Torres- Y.  Mikalo- 
witch.  75.  b7/10/48 

JANS  MONSON  IN  AMERICA 
fSweden-Scandia).  E.  Persson-S. 
Olin.  103.  b4/17/48 

JENNY  L  A  M  O  U  R  ( France- Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Conti- 
nental) A.  Valli-B.  Gigli.  83. 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l). 
Raimu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritizky-Int'l).  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAIS  AN  (Italy-Mayer-Bur.)  C. 
Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (France-Distin- 
ffulshed)  O.  .Toyeaux-Alerme.  82. 
b2/21/«« 

PORTRAIT  OF  INNOCENCE 
(France-Slritzky-Int'l)  Louis  Car- 
lettl-Gilbert  GU.  90.  b6/12/48. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (England-  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

STORY  OF  LIFE,  THE  (U.  S.-Cru- 
sades)  J.  Crehan-W.  McKay.  67. 
b7/10/48 

THEY  ARE  NOT  ANGELS  ( France - 
Sirltzky-Int'l) .  P.  Blancbard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter*!)  J.  Henri^Duval.  8Q.  b3/13/48 


BRITISH 
PRODUCT 

(U.  S.  Distribution  Not  Set) 

AGAINST  THE  WIND   (Rank).  R. 

Heatty-S.  Signoret.  96.  b3/13/48 
liKWAKE    OF    PITY     (Rank).  L. 

Palmer-A.  Lieven.  105.  bll/1/47 
BRIGHTON  ROCK  (Pathe).  R.  At- 

tenborough-H.  Baddeley.  92. 

bl/a/48 

liASV  MONEY  (Rank).  G.  Gynt-D. 

Price.  94.  b3/6/48 
tiHOSTS  OF  BERKELEY  SQUARE, 

THE  (Pathe).  R.  Morley-F.  Ayl- 

mer.  90.  bIl/I/47 
HOUDAY  CAMP  (Rank).  F.  Rob- 

son-D.  Price.  97.  b8/16/47 
L,OVES     OF    JOANNA  GODDEN, 

THE  (Rank).  G.  Withers-J.  Ma- 

callum.  85.  b6/2I/47 
atARK  OF  CAIN,  THE  (Rank).  E. 

Portman-S.  Gray.  88.  bl/17/48 
MASTER  OF  BANKDAM  (Rank). 

A.  Crawford-D.  Price.  105.  b9/6/47 
MRS.   FITZHERBERT    (Pathe).  P. 

Graves-J.  Howard.  99.  b2/I4/48 
VICE  VERSA  (Rank).  R.  Livesey- 

K.  Walsh.  111.  b3/6/48 
WHEN     THE     BOUGH  BREAKS 

(Rank).  P.  Roc-R.  John.  81. 

bl2/27/47 

<VOMAN   IN   THE   HALL  (Rank). 
U.  Jeans-J.  Simmons.  90.  bll/15/47 


NEWSREEL  SYNOPSES 

(Released  Wednesday  August  4) 

MOVIETONE  (Vol.  31,  No.  61)— 
President  demands  action  by  Congress  in 
special  session — Taft  speaks  for  the 
Republicans ;  Canadian  ship  runs  aground ; 
Rubber  weapons  used  by  Army;  Whal- 
ing is  revived  in  Pacific  Ocean ;  Grass- 
hopper plague  hits  Argentina;  Chicago 
celebrates  railroad  centennial  (except  Los 
Angeles) ;  Sports :  Dog  show  in  Aus- 
tralia— Skiing  down  under — Racing  at 
Del  Mar  Turf  Club  (Los  Angeles  only). 
NEWS  OF  THE  DAY  (Vol.  19,  No. 
295) — Berlin  report;  Grasshopper  plague 
in  South  America;  Calgary  Stampede 
rodeo  thriller;  Ship  on  reef  has  amazing 
escape;  Military  magic;  Horsemanship 
hurdle  test;  New  cure  for  hot  weather; 
Hearst  trophy  speedboat  regatta;  Big 
fair  shows  rail  progress. 
PARAMOUNT  (No.  98)  —  Canadian 
ship  crashes  on  reef;  Chicago  hails  100 
years  of  railroading ;  West  Point  goes 
Hollywood;  President  calls  80th  Con- 
gress in  special  session ;  Sports :  Under- 
water aquaplanes — Racehorse  Stymie  re- 
tires— Cheyenne  rodeo — Calgary  Stam- 
pede. 

UNIVERSAL  (Vol.  21,  No.  165)-— Tru- 
man asks  Congress  to  act  on  anti-infla- 
tion program;  Canada  whalers  set  up 
shop;  Argentine  fights  locusts;  "Infla- 
tion" hits  the  Army;  "New  look"  at 
the  beach;  U.  S.  riders  in  Aachen  win; 
Calgary  Stampede  a  whopper. 
WARNER  PATHE  (Vol.  19,  No.  100) 
— Congress  opens;  Bernadotte  returns  to 
Palestine;  Trygve  Lie  inspects  Paris  site 
for  U.N.  General  Assembly  meeting; 
British  Royal  Family  attends  wedding 
of  Lady  Isabel  Millis-Lade  and  the  Earl 
of  Derby;  16  F-80  U.  S.  jet  fighters 
complete  flight  to  Germany ;  Calgary 
rodeo;  Fake  Weapons;  Met  "Miss  Tor- 
onto." 

TELENEWS  (Vol.  2,  No.  11)— I.  G. 
Farben  disaster  in  Germany;  Berlin 
policy  in  the  making — in  Germany,  Po- 
land and  Russia;  Guerillas  driven  back 
in  Greece;  Israeli  Army  on  parade;  Na- 
tion shows  air  strength  at  New  York ; 
"Spy  Queen"  takes  stand  in  Washington; 
82-year-old  dares  death  on  tight  rope; 
Bothing  suits — then  and  now;  Olympic 
games — Sweden  takes  distance  walk. 

(Released  Safiirday.  August  7) 

MOVIETONE  (Vol.  31,  No.  62)— 
World's  greatest  airport  opened  at  New 
York;  Congress  probes  Communist  spy 
ring  in  U.  S. ;  Thousands  killed  and  in- 
jured in  German  blast;  Broadway  show 
flies  to  Colorado  to  aid  Central  City 
fete  (Denver  only)  ;  Olympic  games. 
NEWS  OF  THE  DAY  (Vol.  19,  No. 
296) — First  films  of  the  1948  Olympics; 
U.  S.  woman  spy  for  Reds  tells  startling 
story ;  Blast  disaster  wrecks  tovm  in 
Germany;  Greatest  airport  inaugurated 
PARAMOUNT  (No.  99)— Aerial  cross- 
roads of  the  world;  Israel  salutes  heroes 
on  nation  day;  Dramatic  first  films  of 
blast  which  wrecked  chemical  plant  in 
Germany;  Spectacles  and  thrills  mark 
Olympic  games. 
UNIVERSAL  (Vol.  21,  No.  166)— 
Mammoth  air  show  opens  New  York 
airport;  200  killed,  over  3,000  injured 
in  German  explosion ;  First  post-war 
Olympic  games  open  in  London. 
WARNER  PATHE  (Vol.  19,  No.  101) 
— Truman,  Dewey  open  airport;  Fried 
richshaven  explosion;  Israeli  Army  on 
parade;  Ex-Red  testifies;  Olympic  games 
begin. 


RE-ISSUES  (Nationally  Released) 


Time 
Mins. 


ASTOR  PICTURES 

Aces  Wild   Harry  Carey    63.. 

Ghost  Town   Harry  Carey   59.. 

Li'l  Abner   M.  O'Driscoll-R.  Owen  70.. 

Jimmy  Steps  Out  J.  Stewart-P.  Goddard  89.. 

Pecos  Kid   Fred  Kohler,  Jr  59.. 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack  55.. 

Wagon  Trail   Harry  Carey   58.. 

Wild  Mustang   Harry  Carey   64.. 

EAGLE  LION 

848  Seven  Sinners   M.  Dietrich- J.  Wayne  86.. 

849  Sutter's  Gold   Edward  Arnold   93.. 

FAVORITE  FILM  CORP. 

Burlesque  on  Carmen  Charlie  Chaplin   

It  Happened  Tomorrow  D.  Powell-L.  Darnell  

Kelly  the  Second  P.  Kelly-M.  Rosenbloom  

Matinee  Scandal   B.  Aheme-C.  Bennett  

Merrily  We  Live  I.  Lupino-F.  Lederer  

Our  Relations   Laurel  &  Hardy  

Topper   C.  Grant-C.  Bennett  

Two  Mugs  From  Brooklyn  W.  Bendix-G.  Bradley  


Rel. 
Date 


Orig 

Rel. 

Date 


.4/30/48   1937 

.1/1/48   1936 

. 2/20/48   1940 

.3/25/48   1941 

. 4/25/48   1935 

.6/1/48   1937 

.5/30/48   1935 

. 2/1/48   1935 


.3/27/48   1936 

.3/27/48   1936 


.Feb. 

'48 

.Jan. 

'48 

71. 

.Jan. 

'48 

.Jan. 

'48 

90. 

.Jan. 

•48 

70. 

.Jan. 

'48 

96. 

.Jan. 

'48 

73. 

.Jan. 

'48 

.1936 
.1936 
.1938 
.1936 
.1937 
.1943 


56. 
60. 
78. 
58. 
61. 


.109. 


FILM  CLASSICS 

Border  Wolves   Bob  Baker   

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown  

Challenge,  The   J.  Gardner-M.  Clare  

Courage  of  the  West  Bob  Baker   

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter  

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum.   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Jungle  Woman   E.  Anchors- J.  C.  Naish  

Last  Stand   Bob  Baker    57. 

Lone  Star  Trail  J.  M.  Brown-Ritter   58. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

Smoking  Guns   Ken  Maynard    63. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  Karloff-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 

M  ETRO-GOLDWYN  -  M  AVER 

3000  Gone  With  The  Wind  'T  V.  Leigh-C.  Gable  222... Feb.  '48 

823  Tarzan's  New  Adventure  J.  Weismuller-M.  O'Sulllvan   70... Apr.  '48 

822  Tarzan's  Secret  Treasure  J.  Weismuller-M.  O'Sinilvan   81.  .  .  Apr.  '48 

MONOGRAM 

4711  Sign  of  the  Wolf  M.  Whalen-G.  Bradley  

PARAMOUNT 

R7-3508  Crusades.  The   L.  Young-H.  Wilcoxon  


.8/15/48   1938 

.3/15/48   .  1941 

.5/20/48   1939 

.3/15/48  1937 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   1942 

.7/20/48   1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.3/25/48   1944 

.9/15/48   1938 

.2/15/48   1943 

.7/1/48   1935 

.8/15/48   1940 

.4/15/48   

.2/15/48   1934 

.3/1/48   1941 

.7/1/48   1939 

.7/15/48   1934 


.1939 
.1942 
.1941 


.  69., 
.126. 


. 5/2/48   1941 

.June  '48  1935 


REALART  PICTURES 

5013  Argentine  Nights   Ritz  Bros.- Andrew  Sisters   73.. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta   60.. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald  98.. 

1210  Drimis  of  the  Congo  S.  Erwin-O.  Munson   61.. 

1212  Ghost  of  Frankenstein  L.  Chaney-E.  Ankers  .•   67.. 

6046  HeUzapoppin   Olsen- Johnson   84.. 

917  Little  Tough  Guy  Little  Tough  Guys   83.. 

929  Little  Tough  Guys  in  Society  Little  Tough  Guys   73.. 

796  Magnificent  Brute   J.  McLaglen-B.  Barnes   78. . 

1344  Mummy's  Ghost   L.  Chaney-R.  Ames    65.. 

1246  Mummy's  Tomb   D.  Foran-L.  Chaney   67.. 

361  Sea  Spoilers   J.  Wayne-N.  Grey   63.. 

1266  Sin  Town  C.  Bennett-B.  Crawford   74.. 

1295  Son  of  Dracula  L.  Chaney-L.  Allbrltton   80.. 

924  Storm,  The   C.  Bickford-P.  Foster    78.. 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78.. 

RKO  RADIO 

892  Bambi  'T   Disney  Feature  Cartoon  70 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  60.! 

818  Bring  'Em  Back  Alive  Frank  Buck  \  [ 

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman  60!. 

884  Lawless  Valley   (W)  G.  O'Brien   \, 

883  Painted  Desert   (W)  G.  O'Brien-L.  Day  60! . 

886  Timber  Stampede  (W)  G.  O'Brien-M.  Reynolds  

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond   

SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC14  In  Old  Mexico  (W)  W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  S. 

HC13  Pride  of  the  West  (W)  W, 

HC19  Range  War   W 

HC18  Renegade  Trail  (W)  W 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W 

HC17  Silver  on  the  Sage  (W)  W 

S-6  That's  My  Boy  J. 


•  Mar. 
.Apr. 
.May 
.Apr. 
.Jan. 
.Mar. 
.Mar. 
.Mar. 
.Apr. 
.Feb. 
.Feb. 
.Apr. 
.Jan. 
-Jan. 
.Feb. 
.May 


'48 
'48 
•48 
•48 
•48 
•48 
•48 
•48 
'48 
'48 
'48 
•48 
•48 
•48 
•48 
•48 


.1940 
.1942 
.1943 
.1941 
.1942 
.1941 
.1938 
.1938 
.1936 
.1944 
.1942 
.1936 
.1942 
.1943 
.1938 
.1937 

.1942 
.1938 
.1932 
.1933 
.1938 
.1938 
.1939 
.1939 


Hayward-J.  Fontaine  108. 

E.  Brown -B.  Roberts  72. 

Boyd-G.  Hayes  70. 

Menjou-D.  Costello  89. 

.  Boyd-R.  Hayden  79. 

Temple-W.  Gargan  88. 

.  Boyd-G.  Hayes  53. 

.  Boyd-R.  Hayden  69. 

.  Boyd-G.  Hayes  60. 

Stanwyck-R.  Young  71! 

.  Boyd-R.  Hayden  70. 

Boyd-G.  Hayes  71. 

Durante-R.  Tauber  si. 


20TH  CENTURY-FOX 

830  Belle  Starr   R.  Scott-G.  Tiemey   87 

831  Frontier  Marshal   R.  Scott -N.  Kelly  .  [  ^l[ 

832  Rose  of  Washington  Square  T.  Power-A.  Faye  86 

833  Slave  Ship   W.  Baxter-W.  Beery  92' 

WARNER  BROS. 

718  Adventures  of  Robin  Hood  E.  Flynn-O.  DeHavilland  io2. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82! 

729  God^s  Country  and  the  Woman  G.  Brent-B.  Roberts  ]  71. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien  78! 

72?  Valley  of  the  Gipnts  W.  Morris-C.  Trevor   .  79. 


.6/10/48   1938 

.5/28/48   1938 

.2/7/48   1938 

.5/21/48   1939 

.6/3/48   1939 

.6/17/48   1942 

.1/3/48   1938 

.5/7/48   1939 

.4/10/48   1939 

.5/21/48   

.7/2/48   1940 

.3/6/48   1939 

.5/28/48   1932 

.June  ^48   1941 

.June  '48   1939 

.July  '48   1939 

.July  '48   1937 

.3/13/48  1938 

.7/17/48   1940 

.7/17/48   1936 

.5/8/48   1938 

.5/8/48   1940 


1947-48  SHORT  SUBJECT  BOOKING  GUIDE 


Rcl.  Ko.  Title 


Rel.  Date  Data 


ASTOR  PICTURES 

•limniy  Fidler's  Personality 

Parade  (20)   12/20 

Boss  Comes  to  Dinner  (10)  4/1 
Makers  of  Destiny  #1(171/2)  5/1 


6/5 


COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE 
9541  A  Voice  Is  Born  (201/2) . .  1/15    . . . 


THREE  STOOGES  COMEDIES 

9401  Brideless  Groom  (I6I/2) . . .  9/11   

9402  Sing  a  Song  of  Six 

Pants  (17)   10/30  12/20 

9403  All  Gimimed  Up  (IS)  12/11  12/20 

9404  Shivering  Sherlocks  (17) ...  1/8  6/5 

9405  Pardon  IVIy  Clutch  (15)...  2/26  6/19 

9406  Squareheads  of  the  Round 

Table  (18)    3/4  6/5 

9407  Fiddlers  Three  (17)  5/6  6/5 

9408  The  Hot  Scots  (17)   7/8  7/31 

ASSORTED  &  ALL-STAR  COMEDIES 

9431  Rolling  Down  to 

Reno  (I6I/2)    9/4   

9432  Hectic  Honeymoon  (17)...  9/18   

9421  Wedding  Belle  (17)  10/9  1/17 

9422  Should  Husbands 

Marry?  (17)   11/13  12/20 

9423  Silly  Billy  (18)   1/29  6/19 

9424  Two  Nuts  in  a  Rut  (18) . . .  2/19  6/12 

9425  Tall,  Dark  and 

Gruesome  (16)    4/15  6/5 

9426  Crabbin'  in  the  Cabin  (18) .  5/13  6/19 

9427  Pardon  My  Lamb  Chop  (    ).  6/10  7/10 

9433  Wife  to  Spare  (16)  11/20  12/20 

9434  Wedlock  Deadlock  (16)  12/18  2/14 

9435  Radio  Romeo  (I71/2)  12/25   

9436  Man  or  Mouse  (18)   1/15  6/19 

9437  Eight  Ball  Andy  (17I/2)  --  3/11  6/19 

9438  Jitter  Bughouse  (17)          4/29  6/12 

9439  The  Sheepish  Wolf  (I71/2) . .  5/27  6/19 

9440  Flat  Feat  (171/2)   6/24  7/31 


COLOR  RHAPSODIIK 

9501  Swiss  Tease   (6)   9/11 

9502  Boston  Beany  (6)  12/4 

9503  Flora  (7)    3/18 


COLOR  PHANTASIES 

9701  Kitty  Caddy  (6)  11/6 

9902  Topsy  Turkey  (6I/2)  2/5 

9703    Short  Snorts  on 

Sports  (61/2)    6/3 


12/20 
6/19 


12/20 


7/10 


COLOR  FAVORITES  (Re-Issues) 

9601  Dreams  on   Ice  (6I/2)  10/30   

9602  Novelty  Shop  (.6Vz)  11/20   

9603  Dr.   Bluebird    (8)  12/18   

9604  In  My  Gondola  (T/z) ....  1/22   

9605  Animal  Cracker  Circus  (7)  2/19   

9606  Bon  Bon  Parade  (SYz) . . .  4/8   

9607  House  That  Jack  Built  (7) .  5/6   

9608  The  Untrained  Seal  (71/2) .  7/15   

THRILLS  OF  MUSIC 

9951  Boyd  Raebum  &  Orch.  (11)  9/18   

9952  Claude  Thornhill  & 

Orth.  (11)   10/30   

9953  Lecuona  (^uban 

Boys  (IOI/2)   11/13  12/20 

9954  Skitch  Henderson 

Orth.  (10)   12/11  2/14 

9955  Charlie  Barnet  & 

Orch.  (10"/2)                   1/15  6/5 

9956  Ted  Weems  & 

Orchestra  (10!/2)             3/25  6/5 

9957  Gen*  Krupa  Orch.  (    ) . . .  6/10  7/10 

9958  Tony  Pastor  Orch.  (    ) . . .  7/22   

SCREEN  SNAPSHOTS 

9851  Hollywood  Cowboys  (9'/z).  9/4   

9852  Laguna,  U.  S.  A.  (91/2).. 10/9  12/20 

9853  Out  of  This  World 

Series  (9)   11/27  12/20 

9854  Off  the  Air  (10)  12/18  12/20 

9855  Hawaii  in  Hollywood  (10).  1/22  6/5 

9856  Photoplay's  Gold  Medal 

Awards  (91/2)    3/18 

9857  Smiles  and  Styles  (10) ....  4/1 

9858  Hollywood  Honors 

Hersholt  (8)    5/6 

9859  Hollywood  Party   (9)  6/10 

9860  Hollywood  Friars  Honor 

George  Jessel    (    )  7/8  7/31 


6/5 

6/12 
7/10 


WORLD  OF  SPORTS 

9801  Cinderella   Cagers    (91/2)  ■  ■  9/25 

9802  Ski   Demons   (9)  10/23 

9803  Bowling  Kings  (10)  11/13 

9804  Navy  Crew  Champions  (10).  12/25 

9805  Rodeo  Thrills  and 

Spills  (91/2)    1/29 

9806  Net  Marvels  (9)   3/11 

9807  Champions  in  the 

Making   (8I/2)    5/23 

9808  No  Holds  Barred  (    )  6/17 

9809  Aqua  Zanies  (    )   7/15 


12/20 
12/20 
2/14 

6/5 
6/19 

6/19 
7/10 
7/31 


FILM  NOVELTIES 

9901  Aren't  We  All?  (IO1/2) ..  .11/27   

COMMUNITY  SINGS 

9651  No.  1— Linda    (10)   9/4   

9652  No.  2— April  Showers  (9). 10/2   

0653  No.  3— Peg  0'  My 

Heart  (9)   11/6  12/20 


Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are:  distributor's  release  numbe  ; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showmen's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


Rel.  No.  Title 


Rel.  Date  Data 


9654  No.  4— When  You  Were 

Sweet  16   Ol/a)  12/4 

9655  Feudin'  and 

A-Fightin'    (IOI/2)   1/8 

9656  Civilization   (    )    2/12 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (9^2)..  4/29 

9658  Manana  (9)    6/3 

SERIALS  (15  Chapters) 

9120  The  Sea  Hound   9/4 

9140  Brick   Bradford   12/18 

9160  Tex  Granger    4/1 

9180  Superman    7/15 


12/20 

6/19 
6/5 

6/5 
6/19 


1/17 


METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS 


W-931  Slap  Happy  Lion  (7)   9/20 

W-932  The  Invisible  Mouse  (7)..  9/27 
W-933  King  Size  Canary  (  )....12/6 

W-934  The  Bear  and  the  Bean  (7) .  1/31 

W-935  What  Price  Fleadom?  (6).  3/20 

W-936  Make  Mine  Freedom  (10).  4/24 

W-937  Kitty  Foiled  (8)   5/1 

W-93S  Little  'Tinker  (8)   5/15 

W-939  The  Bear  and  the  Hare  (7) .  6/26 


11/22 
2/14 
4/3 

'e/ii 
6/12 

7/24 
7/24 


TRAVELTALKS 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)....  5/8  7/24 

THE  PASSING  PARADE 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20  3/6 

K-972  It  Can't  Be  Done  (10) .  . .  1/10  4/3 

K-973  Goodbye  Miss  Turlock  (10).  1/24  4/3 

K-974  My  Old  Town   (9)   2/7  4/3 

K-975  Souvenirs  of  Death  (10) . .  6/19  7/24 

GOLD  MEDAL  CARTOONS  (Reissues) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way  (8)   2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (8).  6/12   


PETE  SMITH  SPECIALTIES 

S-951  Football  Thrills  No.  10  (8) .  9/6 
S-952  Surfboard   Rhythm    (8)....  10/18 
S-953  What  D'Ya  Know?  (9)....  11/18 
S-954  Have  You  Ever 

Wondered?  (9)   

S-955  Bowling  Tricks  (10)   1/10 

S-956  I  Love  My  Mother-in-Law 

But  (8)    2/7 

S-957  Now  You  See  It  (Tech.)  (9)  3/30 
S-958  You  Can't  Win  (9)   5/29 


11/22 
11/22 


4/3 
5/1 

"e'/iz 


MUSICAL  MERRY-GO-ROUND 

M-981  Freddy  Martin,  Keenan 

Wynn  (10)    2/14  6/5 

M -982  Tex  Beneke   (10)   2/13  6/5 

M-983  Ray  Nobel,  Buddy 

Clark  (11)    6/26  7/24 

TWO  REEL  SPECIALS 

A-901  Drunk   Driving   (21)  3/27 


A-902  Going  to  Blazes  (21)          4/24  6/12 


PARAMOUNT 

PACEMAKERS 

K7-1  It  Could  Happen  to 

You  (11)   10/3 

K7-2  Babies,  They're 

Wonderful  (11)   11/14 

K7-3  Bundle  From  Brazil  (11)...  1/2 

K7-4  Musical  Miracle  (11)  3/12 

K7-5  A  Model  Is  Born  (7)  5/28 

K7-6  Neighbor  to  the  North  (13) . .  7/22 


POPULAR  SCIENCE 

J7-1  Radar  Fisherman  (10)  10/17 

J7-2  Desert  Destroyers  (11)  12/16. 

J7-3  Streamlined   Luxury    (10) . . .  2/20 

J7-4  Fog  Fighters  (10)   4/2 

J7-5  The  Big  Eye  (10)   5/21 

SPORTLIGHTS 

R7-1  Riding  the  Waves  (10)  10/3 

R7-2  Running  the  Hounds  (11) ..  .10/31 ' 
R7-3  Five  Fathoms  of  Fun  (10)..  11/28 
R7-4  Stop,  Look  and  Guess 

'Em  (10)   12/5 

R7-5  All  American  Swing 

Stars  (10)    1/16 

R7-6  Double  Barrelled  Sport  (10).  2/20 

R7-7  Big  Game  Angling  (10)  3/26 

R7-8  Riding  Habits  (10)   4/30 

R7-9  Big  League  Glory  (lO)  6/11 


11/22 
1/17 

"6/26 
7/24 


11/22 
12/20 
3/6 
6/5 
6/12 


11/22 
11/22 
1/17 

1/17 

4/3 
4/3 
6/5 
6/5 
7/10 


Rel.  No.  Title 


Rel.  Date  Data 


UNUSUAL  OCCUPATIONS 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe  Lassies   (11)   1/2  3/6 

L7-3  Modern  Pioneers  (11)   2/13  6/5 

L7-4  Nimrod  Artist  (10)   4/16  6/5 

L7-5  Feather  Finery  (10)   5/14  6/26 

SPEAKING  OF  ANIMALS 

Y7-1  Dog  Crazy   (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)... 11/14  11/22 

Y7-3  Monkey  Shines  (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)         2/6  3/6 

Y7-5  'Tain't  So  and  'Tain't 

True  (10)    4/16  6/5 

Y7-6  As  Headliners  (10)   6/18  7/3 

NOVELTOONS 
Technicolor 

P7-1  Santa's  Surprise  (9)  12/5  1/17 

P7-2  Cat  O'Nine  Ails  (8)   1/9  1/17 

P7-3  Flip  Flap  (8)   2/23  6/5 

P7-4  We're  in  the  Honey  (8) . . . .  3/19  6/5 

P7-5  The  Bored  Cuckoo  (8)  4/9  6/5 

P7-6  There's  Good  Boo's 

Tonite  (9)    4/23  6/5 

P7-7  Land  of  the  Lost  (7)   5/7  6/12 

P7-8  Butterscotch  and  Soda  (7)..  6/4  6/26 

LITTLE  LULU  ' 

D6-6  Dog  Show-Off  (7)   1/30  5/1 

POPEYE 

E7-1  All's  Fair  at  the  Fair  (8)..  12/19  12/20 

E7-2  Olive  Oyl  for  President  (7) . .  1/30  1/17 

E7-3  Wigwam  Whoopee  (8)   2/27  6/5 

E7-4  Pre-Hysterical  Man  (9)         3/26  6/5 

E7-5  Popeyc  Meets  Hercules  (7).  6/18   

SCREEN  SONG 

X7-1  The  Circus  Comes  to 

Clown  (7)   12/26  1/17 

X7-2  Base  Brawl  (7)   1/23  4/3 

X7-3  Little  Brown  Jug  (8)   2/20  4/3 

X7-4  The  Golden  State  (8)  3/12  6/5 

J7-5  Winter  Draws  On  (7)  3/19  6/5 

J7-6  Sing  or  Swim  (7)   6/4  6/26 

MUSICAL  PARADES 

FF7-1  Samba-Mania   (18)    2/27  4/3 

FF7-2  Footlight  Rhythm  (19)  4/9  6/5 

FF7-3  Gypsy  Holiday   (19)   6/25  7/3 


RKO  RADIO 

FLICKER  FLASHBACKS 

84201  No.  1  (10)   10/24 

84202  No.  2  (9)   12/5 

84203  No.  3  (9)    1/16 

84204  No.  4  (9)    2/27 

84205  No.  5  (8)    4/9 

84206  No.  6  (9)    5/21 

84207  No.  7  (9)    7/2 


THIS  IS  AMERICA 

83101  Border  Without 

Bayonets  (16)   11/14 

83102  Switzerland  Today  (18)...  12/12 

83103  Children's  Village  (19)  1/9 

83104  Operation  White 

Tower  (18)    2/6 

83105  Photo  Frenzy  (18)   3/5 

83106  Funny  Business   (18)  4/2 

83107  Democracy's  Diary  (20) . . .  4/30 

83108  Crime  Lab   (17)   5/28 

83109  Letter  to  a  Rebel  (16) ....  6/25 

SPORTSCOPES 

84301  Ski   Holiday  (8)   9/19 

84302  Golf  Doctor  (8)  10/17 

84303  Quail   Pointers   (8)  11/14 

84304  Pin  Games  (8)  12/12 

84305  Racing  Day  (8)   1/9 

84306  Sports  Coverage  (8)  2/6 

84307  Teen  Age  Tars  (9)   3/5 

84308  Doggone  Clever  (8)   4/2 

84309  Big  Mouth  Bass  (8)  4/30 

84310  Muscles  and  the  Lady  (9).  5/28 

84311  Ladies  in  Wading  (8)   6/25 


12/20 
1/17 
4/3 

6/5 
6/5 
6/26 


12/20 
1/17 
3/6 

3/6 

5/1 

6/5 

6/19 

6/26 

7/3 


12/20 
1/17 
3/6 
3/6 
5/1 
6/19 
6/19 
6/26 
7/31 


MUSICAL  JAMBOREES  (RevivaU) 

84401  Enric  Madriguera  & 

Orch.  (8)    9/5   

84402  Tommy  Tucker  Time  (8)... 10/3   

84403  Johnny  Long  &  Orch.  (8)..  10/31   

84404  Duke  Elligton  (9)  11/28   

84405  Jerry  Wald    &Orch.  (9)...  12/26   

84406  Ray  McKinley  &  Orch.  (8).  1/23   

84407  Dick  Stabile  &  Orch.  (8) . .  2/20   

LEON  ERROL 

83701  Bet  Your  Life  (14)  1/16  4/3 

83702  Don't  Fool  Your  Wife  (18) .  3/5  6/5 

83703  Secretary  Trouble  (17)  4/9  6/5 


Rel.  No.    Title  Rei:  Date  Ditii 

EDGAR  KENNEDY 

83401  Mind  Over  Mouse  (17)  11/21  1/17 

83402  Brother  Knows  Best  (17)..  1/2  4/3 

83403  No  More  Relatives  (18)...  2/6  5/1 

83404  How  to  Clean  House  (18)..  5/14  6W 

83405  Dig  That  Gold  (17)   6/25  7/31 

RAY  WHITLEY  REVIVALS 

83501  Molly  Cures  a  Cowboy  (19).  9/5   

83502  Musical  Bandit  (16)  10/10   

83503  Corralling  a  School 

Marm   (14)   11/14   

83504  Prairie   Spooners   (13)  12/19   

SPECIAL 

83601  20  Years  of  Academy 

Awards  (19)    4/2  6/5 

83801  Basketball  Headliners  of  '•'^^ 

1948  (18)    4/23  6/19i 

842  Louis-Walcott  Fight 

Picture  (19)    6/26   


WALT  DISNEY  CARTOONS 
Reissues 

84701  Hawaiian  Holiday  (8)  10/17 

84702  Clock  Cleaners  (8)  12/12 

84703  Little  Hiawatha  (9)  2/20 

S4704  Alpine  Climbers  (10)  4/2 

84705  Woodland  Cafe  (7)   4/14 

84706  Three  Little  Pigs  (  )  


REPUBLIC 

SERIALS 

791  G-Men  Never  Forget 

(12  Chapters)    1/31 

792  Dangers  of  the  Canadian 

Mounted   (12  Chapters).  4/24 

793  Dick  Tracy  Returns  (15 

Chapters)    7/17 

CARTOON 
Trucolor 

761  It's  A  Grand  Old  Nag  (8). 12/20 


8201 
8202 
8203 
8204 
8251 

8252 
8253 
8254 

8255 
8256 
8257 
8258 


2CHh  CENTURY-FOX 

MOVIETONE  ADVENTURES 

Horizons  of  Tomorrow  (8).  9/12  12/2C 
The  3  R's  Go  Modem  (9) .  .11/7 

Sky  Thrills  (9)  3/ 

Majesty  of  Yellowstone  (9).  7/ 
Holiday  in  South 


Home  of  the  Danes  (8) . 


Copenhagen 


Scenic  Sweden  (T)  (8) . . 
Riddle  of  Rhodesia  (T)  (8) 


Desert  Lights  (T)  (  ). 
SPORTS  REVIEW 


R/22   

.10/17 

12/12 

's/i' 

.  1/ 

m 

.  6/ 

.  7/ 

R/ 

.8/   

5/1 

6/5 


8301  Gridiron  Greatness  (9)   8/1   

8302  Olympic  Class  (10)   2/  5/1 

8303  Everglades  Adventure  (9)   5/1 

8351  Vacation  Magic  (8)   9/26 

8352  Aqua  Capers  (T)  (8)  .  1/ 

8353  Playtime  in 

Scandinavia  (T)  (8)   4/ 


TERRYTOONS 
Technicolor 

8501  One  Note  Tony  (7)   2/ 

8502  Talking  Magpies  in  Flying 

South   (7)    8/15 

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29 

8504  Talking  Magpies  in  Fishing 

by  the  Sea  (7)   9/19 

8505  Mighty  Mouse  in  the  First 

Snow  (7)   10/10 

8506  Talking  Magpies  in  the 

Super  Salesman  (7)  10/24 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish  (7)  11/14 

8508  The  Wolf's  Pardon  (7)  12/5 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family 

Robinson  (7)   12/19 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   12/12 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers  (7)  12/26 

8512  Felix  the  Fox  (7)   1/ 

8513  The  Talking  Magpies  in 

Taming  the  Cat  (7)   1/ 

8514  Mighty  Mouse  and  the 

Magician  (7)   3/ 

8515  Gady  Goose  and  the 

Chipper  Chipmunk  (7) . . .  3/ 

8516  Hounding  the  Hares  (7)...  4/ 

8517  Mighty  Mouse  In  the 

Feudin'  Hillbilliet  (7)..  4/ 

8518  Mystery  in  the 

Moonlight  (7)   5/ 

8519  Seeing  Ghosts  (7)  6/ 

8520  The  Talking  Magpies  in  a 

Sleepless  Night   (7)  6/ 


1/1' 

1/r 

1/15 

1/1^ 
1/17 

5/1 

6/5 

6/5 
6/5 


6/li 
6/li 


IRtl.  No.    Title                       Rel.  Date  Data 

■  8521  Mighty  Mouse  in  the 

Witch's  Cat    7/   

8522  The  Talldng  Magpies  in 

Magpie  Madness  (7) ....  7/   

8523  Mighty  Mouse  in  Love's 

Labor  Won   (7)   8/   

5  TERRYTOONS 

k  Technicolor-Reissues 

1^'  8531  The  Butcher  of  Seville  (7)..  5/   

8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/   

DRIBBLE  PUSS  PARADE 

8901  Album  of  Aramals  (S)  11/21   

8902  Dying  to  Live  (9)              5/  6/19 

FEMININE  WORLD 
S601  Something  Old — Someth'ng 

New  (8)                          2/  5/1 

8602  Fashioned  for  Action  (8)..  4/  6/5 

MARCH  OF  TIME 

1  Is  Everybody 

Listening?  (19)                 9/5  9 '6 

2  T-Men  in  Action  (IS)  10/3  10/4 

3  End  of  an  Empire  (18) .  . .  .10/31  1-/1 

4  Public  Relations  .  .  .  This 

Means  You!   11/28  12/20 

5  The  Presidential  Year  (    ).  12/26  12/20 

6  The  Cold  War  (    )   1/   

.         7  Marriage  and  Divorce  (    ) .  2/20  3/6 

\        8  Crisis  in  Italy  (    )   3/   

9  Life  W  th  Junior  (    )   4/   

10  Battle  for  Greece  (    )  5/   

^      11  The  Fight  Game  (19)           5/  6/26 

12  The  Case  of  Mrs. 
Conrad  (    )    7/   

13    (    ) .  .  8/   


UNITED  ARTISTS 

LANTZ  CARTUNES 

The  Bandmaster  (7)  12/  1/17 

The  IVlad  Hatter  (7)             2/  /6/19 

Pixie  Picnic   (7)   6/5 

Banquet  Busters  (7)   6/19 

Kiddie  Koncert  (7)   6/5 


UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS 

3301  Alvino  Rey  and  Orch.  (15). 10/22  2/14 

3302  Drummer  Man    (15)  12/3  2/14 

3303  Carlos  Molina  &  His 


Rel.  No.  Title 


Rel.  Date    Data      Rel.  No.  Title 


Rel.  Date    DaU      Rel.  No.  Title 


Rel.  Date  DaU 


.12/13 


Orch.  (";  

3304  Tex  Benel.i  &  His 

Orch.  (15)    3/3 

3305  Woody  Herman  &  His 

Orch.  (15)    3/31 

3306  Reg  Ingle  &  His  National 

Seven    (15)    6/16 

3307  Western  Whoopee   (15)   6/23 

TECHNICOLOR  CARTUNES 
Reissues 

3321  Knock   Knock   (7)   3/ 

3322  Syncopated  Sioux  (7)   5/ 


2/14 
6/19 


6 '19 
7/31 


THE  ANSWER  MAN 

3391  Wind,  Curves  and  Trapped 

Doors  (10)   

12/22 

2/14 

3392  Hall  of  Fame  (10)  

1/19 

3393  Men,  Women  & 

Motion  (10)   

3/15 

6/19 

3394  Flood  Water  (10)  

4/26 

7/31 

3395  Mighty  Timber  (10) 

6/21 

7/31 

VARIETY  VIEWS 

3341  Tropical  Harmony  (9) 

9/29 

11/22 

3342  Chimp  Aviator  (9)  

11/17 

11/22 

3343  Brooklyn  Makes 

Capital  (27)   

2/9 

6/19 

3344  Whatta  Built  (10)  

6/7 

6/19 

3345  Copa  Carnival  (9)  

6/28 

7/31 

SING  AND  BE  HAPPY 

SERIES 

3381  Spotlight  Serenade  (10) .  . 

3/29 

3382  Singing  the  Blues  (10) .  . 

5/ 

7/31 

33S3  River  Melodies  (8)  

7/5 

7/31 

MUSICAL  WESTERNS 

3351  Hidden  Valley  Days  (27). 

2/5 

6/19 

3352  Powder  River  Gunfire  (24) 

2/26 

3353  Echo   Ranch  (25)  

4/1 

6/19 

SPECIALS 

3201  Snow  Capers  (19)  

2/18 

6/19 

WARNER  BROS. 

TECHNICOLOR  SPECIALS 

4001  Celebration  Days   (20)          1/31  2/14 

4002  Soap  Box  Derby  (20)  10/18   

4003  Teddy,  the  Roughrider  (20) .  2/21   

4004  King  of  the  Carnival  (20)  .4/3   

4005  Calgary  Stampede  (20)   5/29   

4006  A  Day  at  the  Fair  (20) ...  7/3  7/24 

MEMORIES  FROM  MELODY  LANE 

4201  A  Song  of  the  West  (10) .  .  9/27   

4202  An  Old  Time  Song   (10).. 12/27   


4203  A  Song  About  the 

Moonlight  (10)                 1/24  3/6 

4204  Grandfather's  Favor  tcs   .  . .  3/13  6/5 

4205  A  Stephen  Foster 

Song  (10)                        5/8  6/19 

4206  A  Song  From  the 

Movies  (10)    7/17   

BLUE  RIBBON  HIT  PARADE 
(Revivals) 
Technicolor 

4301  Dangerous  Dan  McFoo  (7).  12/20   

4302  Hobo  Gadget  Band  (7)   1/17   

4303  Little  Pancho  Vanilla  (7) .  3/20   

4304  Don't  Look  Now  (7)   4/10   

4305  Curious  Puppy  (7)   4/24   

4306  Circus  Today  (7)   5/22   

4307  Little  Blabber  Mouse  (7) .  .  6/12   

4308  The  Squawkin'  Hawk  (7)..  7/10   

4309  A  Tale  of  Two  Kitties  (7).  7/31   

4310  Pigs  in  a  Polka  (7)   8/14   

4311  Greetings  Bait  (7)   8/28   


JOE  McDOAKES  COMEDIES 

4401  So  You  Want  to  Be  a 

Salesman  (10)    9/13 

4402  So  You  Want  to  Hold  Your 

Wife    (10)   11/22 

4403  So  You  Want  An 

Apartment  (10)    1/3 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4 

4405  So  You  Want  to  Build  a 

House   (10)    5/15 

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26 

SPORTS  PARADE 
Technicolor 

4501  Las  Vegas  Frontier 

Town  (10)   11/1 

4502  Action  in  Sports  (10)  12/13 

4503  A  Nat  on  on  Skis  (10)   7/31 

4504  Sun  Valley  Fun  (10)   2/14 

4505  Trip  to  Sportland    (10) ...  3/6 

4506  Ride,  Ranchero,  Ride  (10) .  3/20 

4507  Holiday  for  Sports   (10)..  4  17 

4508  Built  for  Speed   (10)   6/5 

4509  Fighting  Athletes  (10)   5/1 

4510  The  Race  Rider  (10)   6/19 

4511  Playtime  in  Rio  (10)   8/14 

MELODY  MASTERS  BANDS 

4601  Freddy  Martin  &  His 

Orch.  (10)    9/13 

4602  Swing  Styles  (10)  10/25 

4603  Borrah  Minevitch  &  Har. 

Sch.    (10)   12/6 


12/20 
3/6 


6/5 
6/5 
6/19 

'6/i9 
7/24 


4604  Rubinoff  and  His 

Viol  n  (10)    1/10 

4605  Artie  Shaw  &  His 

Orch.  (10)    2/7 

4606  Henry  Busse  &  His 

Orch.    (10)    5/15 

4607  The  Saturday  Night  Swing 

Club  (10)    6/19 

4608  Joe  Reichman  &  His 

Orch.  (10)    7/17 

MERRIE  MELODIES 
Cinecolor 

3711  Two  Gophers  From 

Texas  (7)    1/17 

3714  What  Makes  Daffy  Duck  (7).  2/14 

3716  A  Hick,  a  Slick,  and  a 

Chick  (7)    3/13 

4702  Bone  Sweet  Bone  (7)   5/22 

4704  Up-Standing  Sitter  (7)   7/3 

4707  Dough  Ray  Me-Ow  (7)   8/14 

MERRIE  MELODIB 
Technicolor 

3712  Back  Alley  Oproar  (7)   3/27 

3713  What's  Brewing,  Bruin?  (7) .  2/28 

3715  Daffy  Duck  Slept  Here  (7)..  3/6 

3717  I  Taw  a  Putty  Tat  (7) .  . . 

3718  Hop,  Look  and  Listen  (7). 
4701  Nothing  But  the  Tooth  (7) 

4703  The  Shell-Shocked  Egg  (7) 

4704  The  Rattled  Rooster  (7) . . 
4706  You  Were  Never 

Duckier  (7)   


2/14 


7/24 


4/3 

4/17 

5/1 

7/10 

6/26 

8/7 


6/19 
6  19 


L.  T.  BUGS  BUNNY  SPECUO. 
Technicolor 

3721  Gorilla  My  Dreams   (7)...  1/3 

3722  A  Feather  in  His  Hare  (7).  2/7 

3723  Rabbit  Punch   (7)   4/10 

3724  Buccaneer  Bunny   (7)   5/8 

3725  Bugs  Bunny  Rides 

Again  (7)    6/12 

3726  Haredevil  Hare  (7)   7/24  . 

M.M.  BUGS  BUNNY  SPECIAL 

4719  Hot  Cross  Bunny  (7)   8/21  . 

ADVENTURE  SPECIALS 
Technicolor 

4801  Land  of  Romance  (10)   9/6 

4802  Beautiful    Bali    (10)  11/15 

4803  Dad  Minds  the  Baby  (10)  . 12/20 

4804  What's  Hatchin'?  (10) ....  2/28 

4805  Rhythm  of  a  Big  City  (10) .  3/27 
4S06  Living  With  Lions  (10)...  6/5 


2/14 
6/i9 

7/24 


12/20 


6/5 
7/24 


Cycle  Roller  Racing 
Builds  British  Business 

As  a  method  of  building  business,  British 
Gaumont  has  found  cycle  roller  racing  on  the 
stage  highly  successful.  After  a  tryout  in  the 
Provinces  it  was  recently  given  a  London  neigh- 
borhood test  at  the  Gaumont,  Camden  Town. 
Public  response  there  was  so  keen  that  the 
stage  show  will  be  repeated  by  GB  in  other 
situations.  The  idea  grew  out  of  the  Silver 
Lining  Talent  Shows  which  GB  organized  in 
conjunction  with  the  national  savings  move- 
ments. 

For  the  Camden  Town  engagement  5,000  her- 
alds announced  the  contest  as  the  "fastest  motor- 
less  sport  on  wheels"  and  offered  two  cups, 
valued  at  10  pounds  each,  to  the  top  winners, 
with  minor  prizes  promoted  from  London  bi- 
cycle dealers.  The  dealers  were  given  quantities 
of  the  throwaways  which  they  distributed  to 
customers. 

The  racing  took  place  on  five  nights,  with 
contestants  being  recruited  from  expert  cyclists 
throughout  London.  The  bicycle  trade  publi- 
cation, Cycling,  gave  the  contest  valuable  pub- 
licity 10  days  in  advance.  It  was  also  played 
up  in  advance  by  the  local  newspapers  which 
followed  the  stories  on  the  personal  appearance 
of  film  star-song  composer,  Bill  Owen  ("Easy 
Money,"  booked  for  the  following  week,  "When 
the  Bough  Breaks"  and  others)  at  the  presen- 
tation of  awards.  At  the  finals,  Owen's  new 
song,  Me  and  My  Bike,  written  for  the  occa- 
sion, was  announced  from  the  stage  and  sung 
by  Sid  Ridley,  one  of  the  finalists  in  the  Silver 
Lining  Talent  Show,  while  riding  his  bike  on  the 
stage.  The  audience  joined  in  the  singing  when 
the  words  wre  flashed  on  the  screen.  Owen  was 
then  introduced  and  the  presentation  of  awards 
made. 

A  special  stage  lighting  plot  was  used  during 
the  five  stage  races  whereby,  at  the  report  of 


Any  Film  Will  Do 

A  combination  of  cokes  and  soft  music 
now  lulls  the  lucky  matinee  audiences  at 
the  World  Theatre  in  Columbus,  Ohio. 
Manager  Charles  Sugarman  thought  up 
this  one,  and  he  says  it  is  very  popular. 
The  show  stops,  the  cokes  are  served 
and  the  sound  system  comes  forth  with 
sweet  semi-classical  music.  Ah,  me!  Life 
is  wonderful. 


a  gun,  the  stage  lighting  was  switched  to  white 
spots  trained  on  the  cyclists  and  on  the  scoring 
clock.  The  contests  were  plugged  for  two  weeks 
by  a  special  trailer,  by  displays  of  photos  of 
local  cycling  club  members,  of  actual  roller 
cycling  racing  photographs  and  other  material 
in  .'itall  and  circle  lounges.  The  Camden  Town 
chamber  of  commerce  advertised  the  contest  on 
a  gratis  six-foot  banner  across  the  front  of  its 
building. 


de  Rochemont  Returns 
With  Digest  Drama 

Louis  de  Rochemont,  MGM  producer,  arrived 
in  Hollywood  over  the  weekend  with  the  first 
treatment  of  "Lost  Boundaries,"  dramatic  true 
story  published  by  Reader's  Digest.  This  will 
probably  be  the  first  of  the  Digest's  dramas  of 
real  life  to  reach  the  screen  under  the  recently 
closed  arrangement  whereby  MGM  acquires 
property  rights  to  all  such  stories  in  the  publica- 
tion. 


Add  Almyra  Sessions 

Almyra  Sessions  is  the  newest  addition  to 
W'arners'  "The  Fountainhead,"  which  King 
\''idor  is  directing  for  Producer  Henry  Blanke. 
The  picture,  adapted  from  Ayn  Rand's  best-sell- 
ing novel,  has  a  cast  headed  by  Gary  Cooper, 
Patricia  Neal,  Raymond  Massey  and  Kent 
Smith. 


VIEWS  ON  NEW  SHORT  SUBJECTS 


RUDOLPH  THE  RED-NOSED  REINDEER  (Jam 
Handy  Organi2ation) .  Technicolor.  8^  mins.  Based  on 
the  well-known  children's  poem  by  Robert  L.  May, 
this  Max  Fleischer  cartoon  relates  how  Rudolph's 
shining  red  nose  saves  the  day  for  Santa  Claus  during 
a  heavy  fog,  and  how  Rudolph,  formerly  looked  down 
upon  by  the  other  reindeer,  becomes  a  hero  and  the 
leader  of  Santa's  famous  reindeer  troupe.  Release  date : 
ll/n/48. 

SPORT'S  GOLDEN  AGE  (RKO  Radio)  This  Is 
America  No.  10.  17  mins.  Was  the  golden  age  of 
sports  during  the  twenties,  or  is  it  now?  This  interest- 
ing comparison  forms  the  basis  for  a  review  of  dif- 
ferent sports  and  sports  figures — then  and  now — offer- 
ing famous  athletes  like  Babe  Ruth,  Johnny  Weis- 
muller,  Bobby  Jones,  Joe  DiMaggio,  Helen  Wills  and 
others.  Dwight  Weist  does  the  narration.  Release  date : 
7/23/48. 

WHITE  COLLAR  GIRLS  (20th-Fox)  March  of  Time 
No.  13.  17  mins.  Problems  besetting  the  career  girl 
(finances,  whether  or  not  to  marry,  etc.)  are  answered 
in  this  subject,  which  shows  how  these  girls  get  their 
start,   how    social   activities   may    distract   them,  and 


how  many  have  risen  to  positions  of  authority.  Release 
date,  8/6/48. 

HER  FAVORITE  POOLS  (Para.— R  7-10)  Grant- 
land  Rice  Sportlight.  10  mins.  Swimming  pools  and 
girls  form  the  pleasant  subject  matter  of  this  short. 
Pools  are  shown  in  such  areas  as  California,  the  Ari- 
zona desert,  Northampton,  Mass.,  and  Florida.  The 
girls  seem  to  be  just  as  pretty  in  every  location.  Release 
date:  7/30/48. 

CAMPTOWN  RACES  (Para.— X  7-7)  Screen  Song. 
8  mins.  A  group  of  animals,  including  a  sad-faced 
St.  Bernard,  are  attending  an  old-time  minstrel  show, 
where  they  hear  such  favorites  as  "Dixie,"  "Golden 
Slippers,"  and  others.  When  they  go  into  "Camptown 
Races"  the  audience  joins  in  with  the  bouncing  ball. 
Release  date:  7/16/48. 

A  WOLF  IN  SHEIK'S  CLOTHING  (Para.— E  7-6) 
Popeye.  8  mins.  Popeye  and  Olive  are  jaunting  across 
the  desert  and  Olive,  dreamy-eyed,  wishes  she  could 
meet  a  sheik.  Right  away  one  comes  along  and 
whisks  her  to  his  desert  tent.  He  looks  suspiciously 
like  Bluto.  Popeye  follows  and  with  the  help  of  his 
spinach  routs  the  sheik.  Release  date:  7/30/48. 


Port  Theatre.  High  Street,  Portsmouth,  Virginia 


SMALL  THEATRE  MAKES  EXTRA  PROFIT 
FROM  AUTOMATIC  VENDING  MACHINE  FOR  COCA-COLA 


ONE  of  the  easiest  ways  to  in- 
crease revenue  and  profit  is 
to  use  space  in  your  lobby  to  sell 
Coca-Cola. 

This  is  just  as  true  of  smaller 
theatres  as  of  big  theatres. 

For  instance — theatres  with  seating 
capacity  of  500  to  800  sell  100  to 
200  cases  of  Coca-Cola  a  week. 

This  is  not  only  profit  to  you — 
it's  a  service  to  your  customers.  Every- 
body likes  Coca-Cola  and  people 


naturally  prefer  a  theatre  where 
they  can  get  it. 


10  Case  Dry  Electric  Cooler  for  refresh- 
ment counter  where  attendant  is  on  duty. 


This  service  costs  very  little.  Your 
revenue  is  almost  all  clear  profit. 
You  put  in  the  Coke  and  take  out 
the  nickels. 

Let  us  give  you  ALL  the  facts 
about  this  new  source  of  profits. 
Write  National  Sales  Department, 
The  Coca-Cola  Company,  515  Madi- 
son Ave.,  New  York  22,  N.  Y.,  or  get 
in  touch  with  your  Coca-Cola  bottler. 

Coke  =  Coca-Cola 

'^Coca-Cola"  and  its  abbreviation  "Coke"  are 
the  registered  trade-marks  which  distinguish 
the  product  of  The  Coca-Cola  Company. 


Service  Paper  of  The  Motion  Picture  Industry 


AUG 


THE  MOTION  PICTURE  THEATRE 
EQUIPMENT  AND  MAINTENANCE 

242  FILMS  READY  OR  IN  WORK 
AMPLE  FOR  75%  SEASON  NEEDS 

MYERS  SAID  TO  SEE  RISK  IN 
PACTS  WITH,  FEES  TO  ASCAP 


REGULAR  FEATURES: 


Advance  Data 
National  Newsreel 
Regional  Newsreel 
Hollywood  Newsreel 


Selling  the  Picture 
Theatre  Management 
Shorts  Booking  Guide 
Feature  Booking  Guide 


Entered  as  second  class  matter  February  20,  1940,  at  tin  ki-a.^.  ,i    > .  ,%   \  ,,ik  AUGUS  J 

N.  Y..  under  the  act  of  March  3.  1879.  Published  weekly  by  Showmen's  Trade  AQ 
Review,  Inc..  1501  Broadway,  New  York  18,  N.  Y.,  U.S.A.  10  cents  a  copy,  $2  a  year 


1948 
No.  7 


which  is  the  twin 
that  takes 


Vitamin  M-G-M? 


The  talk  of  New  York's  Film  Row  is  the  Preview  of  "JULIA  MISBEHAVES"  held 
last  week  at  Loew's  72nd  Street  Theatre.  Everything  you've  heard  about  Greer 
Garson's  new  picture  is  true.  (What  a  cast!  Greer  Garson,  Walter  Pidgeon,  Peter 
Lawford,  Elizabeth  Taylor,  Cesar  Romero.)  The  audience  was  in  hysterics  from  beginning 
to  end.  Nothing  like  it  has  been  seen  on  the  screen.  A  survey  of  the  patrons  by  Motion 
Picture  Research  Bureau  following  the  Preview  yielded  a  new  high  in  audience  reaction. 
"JULIA  MISBEHAVES"  joins  M-G-M's  non-stop  hit  parade:  "HOMECOMING", 
Frank  Capra's  "STATE  OF  THE  UNION",  Irving  Berlin's  "EASTER  PARADE" 
(Technicolor),  "A  DATE  WITH  JUDY"  (Technicolor),  "ON  AN  ISLAND  WITH 
YOU"  (Technicolor),  and  soon  "THREE  MUSKETEERS"  (Technicolor),  "HILLS  OF 
HOME"  (Technicolor).  PLENTY  MORE  VITAMIN  M-G-M  COMING! 

Extra  at  Press  Time!  "yl  Date  With  Judy"  first  5  days  at  Music  Hall  sets  new  M-G-M  all-thtie  high! 

It's  so  good  for  what  ails  you 


One  of  a  series  oj  messages  to  help  you  increase  your  understanding  oj  business  paper  advertising,  and  its  effect  on  your  job. 


How  much  would 
NO  advertising  cost 
your  company  ? 


SOME  COMPANIES  look  upon  ad- 
vertising as  an  expense.  When  ex- 
penses have  to  be  cut,  the  advertising 
budget  looks  like  a  good  place  to 
begin. 

The  only  trouble  with  that  theory 
is  —  it  won't  work. 

Advertising  can  become  expensive 
when  you  don't  use  enough  of  it.  And 
"NO  advertising"  can  cost  far  more 
than  the  "saving"  it  appears  to 
create. 

It's  like  failing  to  lubricate  a  piece 
of  valuable  machinery.  You  save  the 


cost  of  the  lubricant  —  but  eventu- 
ally there's  a  big  repair  bill  to  pay, 
not  to  mention  your  production 
losses  while  the  machine  is  idle. 

Advertising  works  something  like 
a  machine.  It  is  the  application  of 
assembly-line  methods  to  the  five 
basic  steps  in  the  manufacture  of  a 
sale  — 

1.  Seeking  out  prospects 

2.  Arousing  their  interest 

3.  Creating  a  preference  for 

your  product 

4.  Making  a  specific  proposal 

5.  Closing  tlie  order 


Can  advertising  perform  all  five 
of  these  steps?  No,  it  usually  takes  a 
good  salesman  to  handle  the  last  two. 
But  advertising  can  save  much  of 
his  valuable  time. 

By  mechanizing  the  missionary  job, 
advertising  becomes  the  most  efficient 
method  of  manufacturing  sales  at  a 
profit.  Especially  when  it  appears  in 
the  business  press,  where  it  is  concen- 
trated among  your  company's  best 
prospects  —  and  no  one  else! 


mmm  trade  review 

is  a  member  of  The  Associated  Business  Papers,  who  have  published 
an  interesting  folder  entitled,  "How  much  does  NO  advertising 
cost?"  We'll  be  glad  to  send  you  a  copy.  Also,  if  you'd  like  reprints 
of  this  advertisement  (or  the  entire  series)  to  show  to  others  in  your 
organization,  just  say  the  word. 


Nation -Wide 


DAY- & -DATE  PREMIERE 


Now! 


^^^^^ 


"BEYOND  GLORY "s.a.i„«  ALAN  LADD  a„d  DONNA  REED     george  macready 

GEORGE  COULOURIS  •  HAROLD  VERMILYEA  •  HENRY  TRAVERS  •  produced  by  ROBERT  FELLOWS  •  wrested  by  JOHN  FARRO 

Original  Screenplay  by  Jonathan  Latimer,  Charles  Marquis  Warren  ond  William  Wister  Haines  i 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


7 


CURRENT  OBSERVATIONS... 


Most  amazing  experience  we've  had  in  all  the  years  we 
have  been  in  this  industry  has  been  the  response  and  ac- 
ceptance of  our  recently  organized  IMPS. 

Greatest  thrill  of  all  has  been  the  enthusiasm  of  those 
applying  for  membership.  Theatremen  from  every  type 
of  operation  from  the  large  deluxe  houses  right  on  down 
to  the  smallest  situations,  have  been  joining  up. 

In  every  large  group  you  will  find  a  certain  percent- 
age of  people  who  are  quick  to  join  something  but  slow 
to  respond  with  their  information  and  activity.  Not  so 
with  the  charter  members  of  the  IMPS.  They  like  the 
idea  and  are  most  anxious  to  play  an  important  part  in 
its  growth  and  development. 

If  YOU  have  not  sent  in  your  application,  do  so  now 
while  the  subject  is  fresh  in  mind.  You'll  be  in  excellent 
company  and  before  many  weeks  go  by  it  will  be  a  mark 
of  distinction  to  be  known  as  a  member  of  THE  INSTI- 
TUTE OF  MOTION  PICTURE  SHOWMANSHIP. 

That  there  will  be  a  heavy  overtone  of  rose  ("Carmen 
Rose"  to  be  chromatically  precise  about  it)  in  the  color 
scheme  of  women's  fashions  this  fall  is  not  a  prediction 
but  a  conviction  resulting  from  a  looksee  at  details  of 
one  of  the  most  comprehensive  pre-release  exploitation 
campaigns  ever  set  up  by  a  film  distributor. 

Columbia,  whose  advertising,  publicity  and  exploita- 
tion department,  has  a  distinguished  record  for  whip- 
ping up  expansive  exploitation  for  the  company's  pic- 
tures, is  making  such  jobs  as  those  for  "Cover  Girl," 
"Song  To  Remember,"  "The  Jolson  Story,"  etc.,  seem 
mere  warm-ups  for  what  already  has  been  done  for 
"Loves  of  Carmen." 

When  the  advertising  by  leading  users  of  newspaper 
space,  the  dealer  displays,  the  newspaper  serializations 
of  the  story,  the  toys,  apparel,  and  magazine  advertising 
lets  loose  in  the  near  future  all  America  is  going  to  be 
Carmen-conscious.  And  that's  all  to  the  good  for  the- 
atres that  will  show  the  picture  and  for  the  movies  as  a 
whole. 

But  even  more  important,  after  the  key  runs  there'll 
still  be  lots  of  this  same  high-powered  material  for  the 
little  fellow  in  the  late  runs  to  utilize  for  his  own  par- 
ticular benefit.  This,  because  it  has  been  planned  that 
way  by  inclusion  of  several  tieups  which  will  reach  into 
retail  outlets  in  the  small  town  classification.  This  angle 
alone  makes  the  campaign  a  model  of  good,  solid  show- 
manship on  the  part  of  a  distributor.  It  is  certain  to 
react  at  the  box-offices  of  the  smaller  theatres  and, 
we  hope,  set  a  standard  to  be  observed  in  future. 

We  applaud  Max  Youngstein  of  Eagle  Lion  for  fol- 


lowing through  on  his  determination  to  visit  each  and 
every  exchange  area  to  meet  with  the  sales  force  of  his 
company,  to  hear  about  their  sales  problems  and  tell 
them  what  his  important  department  is  going  to  do  to 
assist  them  in  their  selling  efforts.  Advertising  has  always 
— in  every  industry — been  an  adjunct  to  sales.  One 
walks  hand-in-hand  with  the  other. 

Many,  many  years  ago  this  page  advocated  exactly 
what  Youngstein  is  now  doing.  It  recommended,  nay, 
we  said  it  should  be  mandatory,  that  every  executive 
spend  a  substantial  part  of  his  time  in  the  field  where 
point-of-sales  is  developed,  to  know  and  cultivate  his 
company's  sales  force,  to  meet  with  the  little  and  big 
exhibitors  and  to  find  out  what  they  think  about  the 
way  the  company  is  advertising  and  pre-selling  its 
product. 

Any  company  whose  operations  are  predicated  on 
such  a  policy  must  succeed. 

It  is  an  example  worthy  of  the  attention  of  all  the 
companies  in  this  industry. 


On  occasions  during  the  year.  Bill  Rodgers  of  MGM 
meets  with  the  trade  press  to  "break  bread"  and  dis- 
cuss current  pictures,  policies,  etc. 

This  week  the  bread-breaking  led  to  a  discussion 
about  sealed  bids  for  his  company's  product  in  those 
areas  where  such  a  sales  policy  is  used. 

The  discussion  brought  forth  the  added  knowledge 
that  bidding  is  expanding. 

According  to  Rodgers,  there  have  been  some  cases  of 
overbidding  but  this  sometimes  leads  to  an  agreement 
to  split  product  between  competing  bidders.  This  ap- 
pears to  be  the  best  solution  to  the  dog-eat-dog  tactics 
that  result  from  spite  bids  to  get  product.  In  the  final 
analysis,  the  overbidders  get  bitten. 

We'd  like  to  meet  the  King  Solomon  who  can  solve 
some  of  the  close  situations  that  exist  around  the  coun- 
try and  decide  who  is  to  get  the  pictures. 

Premium  stunts  are  coming  back,  and,  no  doubt  for 
good  business  reasons  on  the  part  of  theatremen  put- 
ting them  on  to  bolster  fading  business.  BUT,  we  want 
to  urge  care  and  caution  before  you  jump  into  using 
this  stimulant — consider  all  angles  of  every  premium 
idea,  be  convinced  that  the  particular  plan  finally  se- 
lected is  sound  as  well  as  necessary  according  to  serious, 
not  snap  judgment. 

—CHICK  LEWIS 


2 

WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Exhibition 

Rising  costs  of  theatre  operation  and  added 
competition,  to  get  the  bad  news  over  with, 

figure  in  minor  items  this  week.  Fuel,  it 
might  as  well  be  faced,  is  going  to  cost  more 
for  nex't  winter's  heating  in  theatres  every- 
where. Reminder  that  fuel  prices  have  ad- 
vanced all  along  the  line  appears  in  a  re- 
lease^  from  the  Construction  Research  Bureau 
pointing  out  that  during  the  summer  fuel  oil 
went  up  4.2%,  anthracite  coal  advanced  8.5%, 
and  gas  heating  rates  increased  25%. 

If  television  is  competition  and  will  get 
more  so,  there's  the  appearance,  in  Chicago, 
of  a  combination  juke  box  which  will  deliver 
a  recording  performance  or-  three  minutes  of 
video,  the  customer  takes  his  choice  for  a 
nickel  in  the  slot. 

To  pay  or  not  to  pay  ASCAP  continues  to 
be  a  question  of  apparently  diminishing  de- 
bate, the  no-pay  adherents  being  by  far  on 
the  aggressive  side  with  the  opposing  view 
less  vocal  if  not  less  firm.  This  week  it  was 
reported  that  National  Allied's  stand  had 
been  made  known  to  the  organization  units 
with  the  views  of  General  Counsel  Abram  F. 
Myers  said  to  be  the  basis  of  a  stand  that  not 
only  was  there  no  risk  in  withholding  ASCAP 
fees  but  there  might  be  some  risk  in  having 
truck  with  ASCAP  until  the  effect  of  Judge 
Leibell's  ruling  on  the  whole  question  is  clari- 
fied. Myers  also  is  said  to  have  put  film 
companies  with  subsidiaries  in  the  music 
publishing  field  on  notice  that  they  may  find 
themselves  faced,  in  the  not  too  distant  .fu- 
ture, with  a  new  kind  of  divorcement  action 
— one  aimed  at  forcing  them  to  divest  of 
such  interests. 

Youth  Month  apparently  has  widespread 
backing  in  territories  around  the  country,  as 
regional  reports  come  of  meetings  at  which 
exhibitor  leaders  urge  whole-hearted  partici- 
pation by  the  theatres  in  the  September  cam- 
paign. The  plans  and  preparation  in  effect 
for  several  weeks  under  the  leadership  of 
National  Chairman  Charles  P.  Skouras,  are 
emerging  in  such  spectacular  events  as  the 
ceremony  in  the  White  House  Wednesday  at 
which  president  Truman  and  memhers  of  his 
cabinet  signalized  the  issuance  of  the  Youth 
Month  three-cent  stamp  which  gives  official 
government  encouragement  to  the  campaign. 

Distribution 

Sealed  bids  will  be  introduced  by  MGM 
in  handling  all  "auction"  selling  from  now 

henceforth.  The  innovation  was  announced 
in  New  York  Monday  by  William  F.  Rodgers, 
sales  head  of  the  company,  who  declared 
this  method,  adapted  from  bidding  procedure 
in  government  and  other  industries,  will  as- 
sure exhibitor  customers  that  there  will  be 
no  leaks,  "at  least  from  our  company,"  of 
the  figures  submitted  for  MGM  pictures. 
Rodgers  said  that  his  company  is  using  the 
bidding  system  in  about  150  territories — indi- 
cated that  it  is  a  sort  of  last  resort  when 
competitive  exhibitor  conditions  in  the  terri- 


tory cannot  be  met  by  the  traditional  meth- 
ods. Rodgers  said  the  pictures  thus  offered 
went  to  the  "Best  Bid,"  as  there  seems  to  be 
no  way  to  establish  which  is  the  "Highest 
Bid" — too  many  complicating  factors  such  as 
gross  potential  at  this  theatre  as  compared 
to  that,  since  seating  capacity,  location  and 
drawing  area,  and  s.o  forth  fundamentally 
affect  the  situation. 

A  report  that  MGM  was  dropping  the  bid- 
ding system  in  the  Texas  area  could  not  be 
confirmed  Wednesday  at  the  MGM  exchange 
in  Dallas,  whose  spokesman  would  not  com- 
ment, and  the  report  "was  all  news  to  us" 
at  the  New  York  home  office. 

United  Artists  sales  setup  underwent  a 
streamlining  with  home  office  shifts  following 
the  departure  of  former  general  sales  man- 
ager J.  J.  Unger,  veteran  executive  who  was 
associated  with  Paramount  for  years  and  had 
joined  UA  nearly  three  years  ago.  Under  the 
switch,  Paul  Lazarus,  Jr.,  recently  named 
executive  assistant  to  President  Grad  Sears 
assumes  greater  responsibilities  in  the  highest 
level  of  UA  sales  policy  and  direction. 

The  20th-Fox  conciliation  plan  will  be  dis- 
cussed by  exhibitors  in  the  New  Jersey  area 
with  Distribution  Chief  Andy  Smith  as  a 
result  of  action  this  week  appointing  a  com- 
mittee of  Jersey  Allied  members  to  report 
recommendations  to  the  organization  mem- 
bership for  action  one  way  or  the  other. 

Production 

Hollywood  is  well  ahead  on  product — has 
turned  out  complete  and  ready  for  release 

after  Aug.  31,  or  has  now  before  the  cameras, 
sufficient  feature  supplies  to  fill  75%  of 
the  1948-1949  season  (provided  number  of- 
fered next  year  matches  that  made  available 
through  the  distributor  outlets  during  1947- 
1948).  This  phase  of  industry  conditions  is 
revealed  by  data  compiled  from  STR  booking 
data  records  showing  the  number  released 
this  season  and  those  now  ready  or  in  work 
at  the  studios. 

The  production  pace,  however,  may  accel- 
erate in  Hollywood  rather  than  slow  down. 
That  will  be' the  case  if  the  MGM  studios 
are  followed  by  others,  because  in  New 
York  this  week  new  production  vice-presi- 
dent Dore  Schary  told  trade  press  representa- 
tives that  there  will  be  more  turned  out  this 
coming  year  by  MGM — including  some  of 
the  lower-budget  type. 

Veteran  theatreman  and  MGM  production 
executive  Sam  Katz  is  negotiating  settlement 
of  his  contract — it  has  SYz  years  to  run — ^it 
was  reported  in  Hollywood  this  week.  Katz, 
it  was  said,  will  be  a  million  dollars  richer 
if  the  settlement  follows  the  figures  said  to 
be  the  basis  of  the  settlement.  The  report, 
naturally,  (Hollywood  bejng  as  keen  about 
prophecy  as  it  is)  stimulated  rumors  and 
guesses  that  this  may  be  not  an  isolated  case 
at  one  studio  and  there  may  be  other  settle- 
ments of  big  figure  contracts  with  other 
studio  executives. 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 

Youth  Month  Gets 
Truman  Send-Off 

Says  Trade  Movement's 
Rim  Is  Vital  to  World 

Youth  Month,  in  which  the  motion  picture 
industry  is  so  vitally  interested  and  in  which 
it  is  participating  so  heavily,  got  off  to  a  flying 
start  on  Wednesday  when  President  Truman  ac- 
cepted the  first  portfolio  of  the  Youth  Month 
stamps  from  Postmaster  General  James  N. 
Donaldson.  In  receiving  the  portfolio  the  Presi- 
dent said : 

"The  welfare  of  the  world  is  wrapped  up  in 
the  youth  of  this  nation." 

The  ceremony,  held  on  the  White  House 
porch  overlooking  the  west  rose  garden,  was 
attended  by  more  than  500  guests,  among  whom 
were  many  prominent  figures  of  the  film  in- 
dustry. 

With  the  President  on  the  platform  were 
such  national  personalities  as  Attorney  General 
Tom  C.  Clark,  Senator  Alben  Barkley,  Charles 
P.  Skouras,  National  Chairman  of  the  Youth 
Month  Committee ;  and  Ted  R.  Gamble  and 
Gael  Sullivan,  president  and  executive  director, 
respectively,  of  Theatre  Owners  of  America. 

The  stamp  presentation  marked  the  first  pub- 
lic activity  in  connection  with  TOA's  Youth 
Month  campaign,  which  will  be  launched  in 
September- 

Among  those  in  attendance,  both  in  and  out  of  the 
industry,  were:  John  W.  Snyder,  Secretary  of  the 
Treasury ;  Charles  Sawyer,  Secretary  of  Commerce ; 
Burton  W.  Adkinson,  Library  of  Congress;  Senator 
George  D.  Aiken,  Vermont;  Maurice  Bisgyer,  Secre- 
tary of  B'Nai  Brith;  Congressman  Sol  Bloom,  New 
York;  The  Rt.  Rev.  Msgr.  Howard  J.  Carroll,  Gen- 
eral Secretary  National  Catholic  Welfare  Conference; 
Joseph  De  Fiore,  TOA  Youth  Month  chairman,  Dela- 
ware; William  Green,  president  AFL;  Herman  Levy, 
TOA  General  Counsel;  Harry  Lowenstein,  Oklahoma 
TOA  Youth  Committee;  Sidney  Lust,  TOA  director; 
E.  B.  Martin,  TOA  director;  Maurice  J.  Miller,  N.  J. 
Youth  Month  chairman;  Lewen  F.  Pizer,  Philadel- 
phia TOA  regional  vice-president;  Thorton  Sargent, 
Youth  Month  coordinator;  J.  C.  Shanklin,  West  Vir- 
ginia Youth  Month  chairman ;  George  P.  Skouras, 
Skouras  Theatres ;  Spyros  P.  Skouras,  president  20th 
Century- Fox;  Stanley  H.  Prenosil,  TOA;  Henry  Mur- 
dock,  TOA,  and  many  others. 

In  his  short  speech  of  acceptance  President 
Truman  dwelt  upon  the  responsibilities  of  this 
nation's  youth. 

Postmaster  Donaldson  remarked  that  the 
stamp  was  "a  small  thing,  but  it  speaks  and 
stands  for  so  much — it  will  carry  its  message 
of  youth  into  millions  of  homes  each  day." 


No  OK  for  Cryptix; 
Next  Move  Up  to  Vance 

The  Internal  Revenue  Bureau  said  this  week 
the  next  move  in  the  campaign  of  Cincinnati 
Exhibitor  Willis  Vance  to  win  an  official  okay 
for  his  Cryptix  system  is  up  to  Vance.  That 
means  that  use  of  Cryptix  might  result  in  a 
criminal  suit  for  "wilful  failure  to  observe  the 
regulations  of  the  Bureau." 

If  such  a  suit  is  brought — and  the  law  pre- 
cludes civil  action  by  the  Bureau — it  will  be  the 
first  time  such  action  has  been  brought  without 
an  accompanying  charge  of  wilful  evasion  of 
taxation.  For  officials  admit  that  Vance  is 
thoroughly  honest  and  that  his  system  will  not 
defraud  the  Treasury  of  taxes. 

Cryptix  is  a  special,  code  lettering  system  for 
theatre  tickets,  designed  to  let  the  tax  collec- 
tors, but  not  distributors  or  competing  exhib- 
itors, know  how  much  business  the  user  is 
doing.  Although  technically  in  violation  of  the 
Bureau  regulations,  it  has  not  aroused  opposi- 
tion of  Bureau  officials  on  its  own  merits  but 
rather  on  the  theory  that  if  okayed  the  door 
will  be  open  to  other  systems  lacking  its  merits. 


INDEX  TO  DEPARTMENTS 

Advance  Data    28  Newsreel  Synopses    35 

Audience  Classifications    14  Regional  Newsreel    22 

Box-Off  ice  Slants    14  Selling  the  Picture   18 

Feature   Booking  Guide   29  Shorts  Booking  Guide   36 

Feature  Guide  Title  Index   29  Theatre  Management    11 

Hollywood    26A  Theatre  Equipment  and  Maintenance 

National   Newsreel    8                                  Begins  Opposite  Page  26 

SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis.  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor; 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall,  Equipment  Advertising  Manager;  West  .Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  HOllywood  2055;  Ann  Lewis,  manager, 
London  Representative.  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  "relephone  AMBassador 
3601 ;  M'ember  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers?  All  contents  copyright 
1948  by  Showmen's  Trade  Review.  Inc.  \ddress  all  correspondence  to  the  New  York  office.  Subscrip- 
tion rates:  S2.00  Dcr  year  in  the  United  States  and  Canada;  Foreign.  $5.00;  Single  copies,  ten  cents. 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


9 


Product  Ample  for  75^  of  New  Season  Needs 


Says  Ads,  Not  FilmSf  are  Corny 

Warner  Bros.  Producer  Jerry  Wald,  addressing  the  Hollywood  Women's  Press  Club 
at  a  luncheon  last  week,  said  he  thinks  the  public  has  lost  faith  in  pictures  in  general, 
mainly  because  all  advertising  reads  alike. 

Wald  dismissed  the  claim  that  new  faces  are  needed  to  entice  the  public  with  the 
remark  that  practically  all  producers  have  established  players,  well  known  to  the 
average  theatregoer.  "What  we  need,"  he  added,  "is  more  mind  power,  not  more 
man  power.  This  would  produce  such  a  change  that  it  would  attract  the  buying 
public.  .  .  ." 

Rochester  16mm.  Survey  Indicates 
Little  Competition  for  Theatres 


242  Films  Ready  or  Before 
Cameras  Represent  Heavy 
Investment  in  Inventory 

There  is  sufficient  feature  product  before 
the  cameras  or  completed  to  supply  75  per  cent 
of  release  requirements  for  next  season,  pro- 
vided .distributors  maintain  the  volume  ofTered 
during  the  Sept.  1,  1947-Aug-.  31,  1948  period, 
a  check-up  of  STR  booking  data  reveals. 

The  record  shows  that  there  are  242  features 
completed  and  awaiting  release  after  Aug.  31, 
1948,  or  nov^r  beifore  the  cameras.  The  same 
source  reveals  that  .the  14  companies  distribut- 
ing nationally  will  have  released  at  the  close 
of  the  present  season  a  total  of  322  features 
(exclusive  of  reissues  and  western  series  films). 
Twenty-one  of  the  322  total  were  features 
made  by  foreign  studios.  The  reissue  total  for 
all  companies  was  141. 

This  huge  reserve  of  product  to  meet  future 
needs  indicates  heavy  investment  in  inventory 
by  the  several  .\merican  distributors.  Whether 
a  larger  number  of  pictures  will  be  released 
during  the  season  ahead  is  a  question  for  the 
future  to  answer.  Possibilities  that  the  market 
may  be  developing  for  an  accelerated  turnover, 
either  from  a  lessening  of  runs  at  the  key 
houses  or  other  factors,  are  not  ruled  out  by 
trade  observers.  In  New  York  this  week,  it 
was  pointed  out,  Dore  Schary,  new  vice-presi- 
dent in  charge  of  M'GM  production,  said  his 
studios  will  make  a  larger  number  of  features 
during  the  season  ahead,  including  some  in  the 
modest-budget  class. 

The  main  share  of  imported  films  distributed 
during  1947-1948  by  major  U.  S.  outfits  were 
from  England,  with  the  J.  Arthur  Rank  Organ- 
ization claiming  the  bulk  of  these  19  films. 
Two  came  from  Italy.  Other  foreign  produc- 
tions finding  their  way  into  the  American  mar- 
ket during  the  current  season  were  handled 
by  the  states  rights  method  chiefly. 

In  the  reserve  pool  are  many  pictures  com- 
pleted before  the  "economy  reformation"  in 
Hollywood  went  into  force,  and  represent  big 
investments  in  negative  costs.  The  bulk,  how- 
ever, are,  in  varying  degrees,  closer  to  budget 
limits  now  (generally  effective  in  Hollywood 
under  production  policy  to  gear  costs  to  domes- 
tic market  potential,  or  thereabouts. 

In  volume  of  releases,  Columbia  leads  the 
parade  for  the  -1947-1948  season,  with  42  fea- 
tures the  probable  total.  Second  in  volume  is 
20tlTFox  with  38,  of  which  four  were  releases 
for  British  producers.  Falling  well  behind 
figures  for  seasons  previous  to  1946-1947,  was 
Universal  with  a  total  of  29,  of  which  eight 
were  produced  in  England  under  the  J.  Arthur 
Rank  banner.  Totals  for  the  others  are : 

Eagle  Lion,  27  (5  from  Rank)  ;  Film  Clas- 
sics, 11  (one  from  Italy);  MGM,  27;  Allied 
Artists-Monogram,  32;  Paramount,  24  (one 
from  England);  RKO,  19;  Republic,  25; 
Screen  Guild,  9;  Selznick  Releasing,  3;  United 
Artists,  22;  Warner  Bros.,  22. 


Service  With  a  Smile 

When  a  lady  bought  a  ticket  at  the 
Bluebird  Theatre  in  Denver  and  ex- 
pressed fear  that  her  bottle  of  cream 
might  sour  in  the  theatre,  Manager 
Ralph  Lee  came  to  the  rescue.  He  put 
,the  cream  in  the  ice  cream  cooler  and 
it  was  still  sweet  when  the  lady  called 
for  it.  A  new  way  to  build  goodwill  for 
a  theatre. 


In  the  first  really  comprehensive  survey  on  the 
extent  of  16mm.  business  in  this  country,  it  has 
been  determined  that  SO  per  cent  of  clubs,  asso- 
ciations, business  groups,  schools,  churches,  and 
social  agencies  use  both  educational  and  enter- 
tainment films.  The  survey  was  made  in 
Rochester,  N.  Y.  and  serves  as  a  good  indicator 
of  the  situation  over  the  entire  country.  The 
figures  were  released  last  week  by  the  Films 
Committee  of  the  Association  of  National  Ad- 
vertisers. 

The  question  exhibitors  ask  most  about  16mm. 
— how  far  does  it  cut  into  my  business — is  fairly 
v^'ell  answered  in  one  of  the  figures  quoted  in 
the  survey.  According  to  the  report,  62  per 
cent  of  the  clubs  and  associations,  who  are  most 
likely  to  favor  entertainment,  prefer  films  run- 
ning for  thirty  minutes.  This  is  an  assembled 
figure,  of  course,  a  mean  level  of  running  time 
for  all  types  of  film  used.  Nevertheless,  it  does 
indicate  these  organizations  are  not  going  in 
heavily  for  features,  preferring  to  go  to  the 
theatre  for  this  kind  of  entertainment. 

The  Rochester  survey,  which  was  actually 
conducted  by  the  Eastman  Kodak  Company, 
presents  an  interesting  set  of  figures  for  the 
theatreman  to  ponder. 

The  study  to  determine  how  many  clubs  and 
other  organizations  in  Rochester  had  used  16mm. 
films  as  a  part  of  their  programs  during  the 
past  year  revealed  that  82  per  cent  of  the 
churches  are  film  users ;  60  per  cent  of  the  social 
agencies  ;  84  per  cent  of  the  schools  and  colleges  ; 
44  per  cent  of  the  industrial  groups  and  41  per 
cent  of  the  retail  concerns  use  16mm.  films  for 
either  training  or  social  purposes. 

More  detailed  break-downs  show  that  clubs 
and  associations  like  travel  and  sports  films 
more  tlian  any  other  single  type.  Sixty-two  per 
cent  of  this  category  also  prefers  films  which 
run  for  30  minutes.  Almost  half  of  the  clubs 
using  films  on  their  programs,  booked  one  or 
more  from  commercial  sponsors,  although  they 
named  a  total  of  106  different  sources  for  their 
films.  Twenty-eight  per  cent  of  the  clubs  and 
associations  in  Rochester  are  reported  to  own 
film  projectors,  the  remaining  groups  rent  or 
borrow  machines. 

Churches  are  among  the  leaders.  The  most 
popular  time  for  the  churches  to  show  16mm. 
pictures  is  during  meetings  of  affiliated  clubs, 
with  ninety-five  per  cent  of  the  churches  follow- 
ing this  practice- 

Forty-four  per  cent  of  business  and  indus- 
trial concerns,  the  A.N. A.  study  points  out,  used 
16mm.  films  for  social  and/or  training  purposes. 
Projectors  are  owned  by  67  per  cent  of  the 
industrial  concerns,  while  33  per  cent  rent  or 
borrow  machines. 

Not  a  single  public  elementary  school  in  the 
city  of  Rochester  failed  to  show  a  picture  at 
least  once  during  tlie  year.    Public  secondary 


schools  had  an  equally  high  score.  Parochial 
schools  did  not  use  films  as  universally  as  the 
public  schools,  but  87  per  cent  of  the  parochial' 
elementary  and  63  per  cent  of  the  parochial 
secondary  schools  are  picture  users.  It  is  re- 
ported, however,  that  in  the  Rochester  district 
the  parochial  schools  are  now  building  up  film 
Hbraries  and  are  buying  projectors. 


Walsh  Blasts  T-H  Law  as 
lATSE  Heads  Map  Meet 

Blasting  at  the  Federal  Court  injunction  is- 
sued in  New  York  on  behalf  of  the  American 
Broadcasting  Co.  claim  that  lATSE  was  seek- 
ing to  interfere  with  Tuesday  night's  debut  of 
.ABC's  television  show  from  the  Palace  Theatre, 
International  President  Richard  F.  Walsh  said 
the  action  "seems  to  have  established  involun- 
tary servitude  .  .  .  points  up  the  general  iniquity 
of  the  Taft-Hartley  law."  Walsh's  attack  was  a 
prelude  to  the  expected  anti-Taft-Hartley  Law 
keynote  of  the  lATSE  Convention  opening  in 
Cleveland  Aug.  16,  and  the  mapping  of  which 
brought  the  organization's  General  Executive 
Board  to  Cleveland  Monday. 


Seek  to  Restrain  DST 

Independent  Theatre  Owners  of  Michigan 
members  and  a  number  of  non-member  indepen- 
dents have  filed  suit  in  the  state  supreme  court 
at  Detroit  seeking  to  restrain  compliance  with 
the  city's  daylight  saving  ordinance  against 
which  a  circuit  court  issued  an  injunction,  but 
to  which  little  attention  has  been  paid.  Plain- 
tiffs also  seek  to  restrain  submitting  daylight 
saving  to  a  referendum  vote  at  the  Sept.  14 
election. 


To  Hear  Monopoly  Gripes 

Exhibitors  will  get  a  chance  to  pre- 
sent their  gripes  to  the  House  Small 
Business  Committee  in  a  dozen  cities 
in  September  and  October,  the  Commit- 
tee revealed  in  Washington  this  week. 
Complaints  against  monopoly  and  big 
business  will  be  aired  in  Butte,  Montana, 
Sept.  3,  and  in  11  other  cities  in  the 
inter-coastal  areas  during  the  next  five 
weeks. 

A  full  schedule  follows:  Butte,  Mont., 
Sept.  3;  Casper,  Wyo.,  Sept.  8;  Salt  Lake 
City,  Sept.  11;  Kansas  City,  Sept.  15; 
Omaha,  Sept.  17;  Minneapolis,  Sept.  20- 
21 ;  Madison,  Wise,  Sept.  23 ;  South 
Bend,  Ind.,  Sept.  27;  Detroit,  Oct.  1-2; 
Louisville,  Oct.  5;  Oklahoma  City,  Oct. 
8;  Houston,  Oct.  12. 


10 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


ASCAP  Pacts, 
Fees,  Illegal? 

Myers  Said  to  See  Risk 
In  View  of  Court  Ruling 

A  unit  official  oi  National  Allied  this  week 
said  he  has  been  advised  by  general  counsel 
Abram  F.  Myers,  to  make  no  further  con- 
tracts with  Ascap  and  to  pay  no  more  money 
to  Ascap  "pending  further  clarification  of  the 
situation,  especially  as  to  appeal."  iMyers,  he 
said,  is  "confident  exhibitors  by  refraining 
from^doinig  business  with  Ascap  in  its  present 
status  will  run  no  risk." 

Myers'  position  is  reported  to  be  that  exhi- 
bitors might  be  running  a  risk  in  dealing  with 
Ascap,  in  view  of  the  ruling  in  New  York  by 
Judge  Leibell  that  it  is  in  violation  of  the 
anti-trust  laws. 

Myers  went  so  far,  it  was  said,  as  to  pre- 
dict that  unless  the  distributors  are  careful 
they  may  be  faced  with  a  suit  to  divorce  their 
music-publishing  houses,  along  with  their 
theaters. 

"Frequently  the  producer  will  specially  em- 
ploy a  composer  to  write  a  piece  for  a  film 
and  will  turn  over  the  copyright  thereto  to 
its  subsidiary  publishing  house.  The  latter 
then  conveys  the  public  performing  rights  to 
Ascap.  In  such  cases  the  producer  collects, 
via  Ascap,  a  substantial  part  of  the  public  per- 
formance royalties  on  its  own  music,  recorded 
on  its  own  film  and  licensed  to  the  exhibitors 
for  exhibition." 

Name  TOA  Convention 
Reception  Committee 

John  Balaban  and  Ed-die  Zorn,  chairman  and 
vice  chairman  respectively  of  the  Theatre  Own- 
ers of  America's  general  convention  committee, 
this  week  named  38  members  to  the  reception 
committee  for  the  two-day  sessions  in  the  Drake 
Hotel,  Chicago,  Sept.  24-25. 

From  the  exhibitor  ranks  the  following  were 
appointed:  W.  K.  Hollander,  N.  M.  Piatt  and 
D.  B.  Wallerstein,  of  Balaban  and  Katz;  Frank 
Smith,  RKO  Theatres  ;  Aaron  Jones,  McVickers 
Theatre  ;  Edwin  Silverman,  Essaness  Theatres  ; 
James  Coston,  Warner  Bros. ;  Jack  Rose, 
Manta  and  Rose;  Arthur  Schoenstadt,  Schoen- 
stadt  &  Sons ;  Jack  Kirsch,  president,  Allied 
Theatres  of  Illinois,  and  George  Kerasotes,  vice- 
president,  United  Theatre  Owners  of  111. 

Named  from  the  distributing  companies  were 
the  following ;  James  Donohue  and  J.  Harold 
Stevens,  Paramount ;  Jack  Lorentz  and  Tom 
Gilliam,  Twentieth  Century-Fox;  H.  Greenblatt 
and  S.  Gorelick,  RKO ;  Bill  Bishop,  W.  E.  Ban- 
ford  and  W.  Devaney,  Metro-Goldwyn-Mayer ; 
R.  Cramblet  and  N.  Nathanson,  United  Artists ; 
Sam  Horowitz  and  Harry  Mandel,  Selznick ; 
Ben  Lowery,  Columbia;  Harry  Seed  and  A.  J. 
Shumow,  Warners ;  Irving  Mandel  and  Ben 
Eisenberg,  Monogram ;  Ed  Heiber  and  Clarence 
Phillips,  Eagle  Lion ;  Max  Roth  and  Ed  Spiers, 
Film  Classics ;  M.  Gottlieb  and  L.  Berman, 
Universal ;  W.  Baker  and  A.  Fischer,  Republic 
and  Henri  Elman,  Capitol  Films. 


D  of  f  Not  Against  or  For 
Arbitration  in  New  Decree 

The  Department  of  Justice  will  not  object  to 
proposals  that  a  system  of  voluntary  arbitra- 
tion be  included  in  the  final  decree  of  the  New 
York  court  in  the  Paramount  case,  it  was  said 
this  week  by  a  Department  spokesman. 


Won't  Censor  News 

Dr.  Clyde  Hissong,  chief  Ohio  film 
censor,  in  Columbus  last  week  took  is- 
sue with  the  Cincinnati  filmgoers  who 
protested  showing  of  Movietone  News 
pictures  of  killer  Robert  M.  Daniels  on 
the  grounds  that  the  newsreel  made  the 
captured  "mad  dog"  slayer  a  hero.  Dr. 
Hissong  said  it  didn't,  stating:  "I  don't 
see  anything  wrong  with  the  newsreel. 
The  reel,  in  my  opinion,  portrayed  Dan- 
iels for  just  what  he  was.  It  was  a  news 
event  and  I  wouldn't  want  to  censor 
news  in  any  way." 

Schine  Anti-Tiust 
Suit  Asks  $345,000 

Emerson  W.  and  Edwin  B.  Long  of  Cadiz, 
Ohio,  are  asking  triple  damages  amounting  to 
$345,000,  plus  attorney's  fees  and  court  costs 
from  Schine  Theatrical  Co.  and  five  subsidiaries 
in  an  anti-trust  suit  filed  Thursday  (5)  in  the 
federal  district  court  of  Cleveland,  for  damages 
allegedly  sustained  during  the  period  from 
Dec.  31,  1934  to  Dec.  10,  1940  when  the  plain- 
tiffs operated  the  Memorial  Theatre  in  Mount 
Vernon,  Ohio.  Plaintiffs  assert  in  their  brief 
of  complaints  that  the  defendants  "combined  with 
each  other  and  conspired"  with  the  major  dis- 
tributors to  "monopolize  the  exhibition  of  mo- 
tion pictures."  Methods  of  violation  are  cited 
as :  "use  of  pressure  circuit  buying,  to  exclude 
competition  in  Schine  Towns ;  threats  to  build 
new  or  open  old  theatres  where  competition 
threatened ;  acquisition  of  competitive  theatres  ; 
cut  admission  prices;  more  favorable  rental 
terms  than  competitors  could  get ;  acquisition  of 
theatre  sites  for  purpose  of  announcing  construc- 
tion whenever  there  was  an  indication  of  compe- 
tition ;  long  term  agreement  not  to  enter  into 
competition,  extending  to  other  towns  with  pur- 
chase of  competitive  theatres ;  long-time  fran- 
chises not  available  to  competitors ;  pressure  on 
major  distributors  to  deprive  plaintiffs  of  op- 
portunity to  negotiate  for  either  first-  or  second- 
run  product  in  Mount  Vernon." 


Jack  and  Schnitzer  in 
New  U.  A.  Sales  Posts 

Edward  M.  Schnitzer  and  Fred  Jack  have 
been  promoted  to  newly  created  United  Artists 
posts  of  Eastern  and  Western  general  sales 
managers,  respectively,  according  to  announce- 
ment of  a  reorganization  of  the  company's  sales 
setup  following  the  resignation  of  Joseph  J. 
Unger  as  general  sales  manager  this  week. 

Paul  N.  Lazarus,  Jr.,  executive  assistant  to 
President  Grad  Sears,  who  made  the  announce- 
ment, will  maintain  policy  and  administrative 
supervision  of  U.  A.  sales  operations  under  the 
move  which  is  aimed  to  free  Sears  for  greater 
concentration  on  corporate  and  product  affairs. 

Jack,  formerly  Southern  district  manager, 
will  maintain  headquarters  in  Dallas,  while 
Schnitzer  will  continue  to  operate  from  the 
home  office  as  in  the  past  but  will  add  to  his 
duties  liaison  with  the  field  organization,  a  work 
which  will  commence  with  a  series  of  meetings 
to  acquaint  sales  personnel  with  U.  A.'s  new 
sales  technique. 


KATO  Convention  Plans 

Television,  drive-in  theatres,  taxation,  film 
contracts  and  judicial  decisions  will  take  first 
place  on  the  agenda  of  discussions  at  the  annual 
convention  of  the  Kentucky  Association  of 
Theatre  Owners  in  Louisville,  Oct.  27-28. 


MGM  Introduces 
Sealed-Bid  Plan 

Guard  Against  Leaks:  ISO 
Situations  Buying  on  Bids 

While  admitting  that  he  would  "hesitate  to 
think  of  what  we'd  have  been  up  against  if 
bidding  had  been  forced  on  a  national  scale," 
William  F  Rodgers,  MGM  vice-president  in 
charge  of  distribution,  credits  the  auction  sell- 
ing form  with  "some  advantages"  in  situations 
where  theatres  face  an  "acute  product  shortage" 
or  other  problems  cannot  be  resolved  by  tradi- 
tional selling  methods 

Discussing  company  policy  and  a  new  practice 
MGM  is  introducing,  Rodgers  told  trade  paper 
representatives  at  a  luncheon  in  New  York 
Monday  that  a  "sealed  bid"  system  henceforth 
will  be  in  force  at  all  exchanges  The  practice 
will  be  for  all  bids  to  be  held,  sealed  in  original 
envelopes  furnished  to  exhibitors,  until  the 
morning  following  the  deadline  for  bids.  The 
envelopes,  containing  title  and  number  of  the 
release  bid  for,  are  to  be  opened  by  the  branch 
manager,  or  in  his  absence  that  party  acting  for 
him,  in  the  presence  of  a  secretary  or  some,  other 
member  of  the  office  staff.  Details  of  bids  are 
forwarded  to  the  home  office  with  certification 
that  they  were  opened  in  the  presence  of  the  two 
persons  signing  the  report. 

In  this  manner,  Rodgers  said  absolute  confi- 
dence can  be  assured  exhibitors  that  there  are 
no  "leaks"  of  information  to  competitive  bidders. 

The  company  now  uses  the  bidding  system  in 
about  ISO  situations,  Rodgers  said.  However, 
he  emphasized  that  "we  have  not  selected,  nor 
do  we  seek,  bidding  as  a  basis  for  the  sale  of  our 
pictures." 

Wherever  there  is  the  possibility,  Rodgers 
said,  of  bringing  exhibitors  together  on  a  com- 
promise to  divide  product  and  thus  avoid  the 
bidding  alternative,  MGM  as  a  matter  of  policy 
attempts  to  bring  about  that  result. 


Flexible  Budgets,  More 
Films,  Schary  MGM  Policy 

An  increase  of  five  or  six  pictures  over  the 
company's  recent  seasonal  output  of  24  to  26, 
with  production  budgets  to  be  flexible,  was  an- 
nounced as  MGM's  1948-49  program  policy  by 
Dore  Schary,  newly-named  vice  president  in 
charge  of  production,  in  New  York  this  week. 

Schary,  who  left  New  York  Wednesday  to 
begin  his  new  14-year  contract  at  the  MGM 
studios  in  Culver  City  on  August  16,  declared 
his  intention  to  make  "progressive"  pictures, 
some  of  which  will  be  experiements  in  technique, 
talent,  subject  matter,  etc.  As  example  of  "ex- 
perimental" films,  he  cited  "Joe  Smith,  Ameri- 
can," "Stranger  in  Town,"  "Journey  for  Mar- 
garet," "War  Against  Mrs.  Hadley"  and  "Las- 
sie Come  Home," 


N.  J.  Allied  Discusses 
Juvenile  Admission  Bill 

The  New  Jersey  Brator  bill,  which  raises 
from  14  to  16  years  the  age  limit  for  admission 
of  iboys  and  girls  to  a  film  or  other  theater 
unless  accompanied  by  a  parent,  guardian  or 
adult  friend,  making  violation  a  misdemeanor 
punishable  on  conviction  by  a  fine  of  $500  or 
six  months'  imprisonment,  or  both,  was  up  for 
discussion  at  this  week's  regular  meeting  'of 
the  Allied  Theater  Owners  of  New  Jersey  at 
its  New  York  headquarters.  President  Ed 
Lachman  presided. 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


11 


Theatre  Management 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


Trenton  Theatre  Cited 
By  N.  I.  Garden  Club 

Winner  of  a  "Citation  for  Civic  Improve- 
ment," the  Hamilton  Theatre  of  Trenton, 
N.  J.,  operated  by  the  Trenton-New  Brunawiok 
Theatres,  Inc.,  in  which  Walter  Reade  is  asso- 
ciated with  ,RKO  Theatres,  has  been  recognized 
for  its  contribution  to  the  physical  attractiveness 
of  the  neighborhood  by  the  Garden  Club  of 
New  Jersey. 

The  Hamilton,  a  "community-type"  theatre, 
was  built  about  three  years  ago  in  a  relatively 
undeveloped  section  of  Trenton.  Since  its  com- 
pletion, the  neighborhood  has  developed  quickly, 
with  many  nearby  stores  and  residences  copying 
the  red  brick  and  white  trim  architecture  of  the 
motion  picture  'house. 

Managed  by  James  McAllister,  the  1,000-seat 
theatre  is  set  back  about  50  feet  from  the  street, 
with  grass,  flower  beds,  and  concrete  walks  in 
front.  The  building  itself  has  white  wooden 
pillars,  a  white-trimmed  portico,  and  recessed 
doors  leading  directly  into  a  blue-carpeted 
lobby.  Unlike  the  conventional  theatre,  it  has 
no  garish  outdoor  advertising — merely  a  small 
gate-post  type  sign  announcing  it  is  the  Hamil- 
ton, and  two  glass-encased  40x60  frames  recessed 
into  the  wall  on  each  side  of  the  entrance.  The 
interior  is  functional  rather  than  ornamental, 
featuring  uncluttered  walls,  indirect  lighting, 
and  wide,  well-lighted  aisles.  It  contains  such 
features  as  scientific  ventilation,  acoustic  refine- 
ments, comfortable  smoking  rooms  for  men, 
luxurious  cosmetic  rooms  for  women,  and  lounge 
appointments  not  found  in  the  average  small 
neighborhood  movie  house. 


Children  in  Ccsmpe&ign 
To  Hid  Humane  Society 

Pet  shows,  a  special  youngster's  movie  day, 
and  a  day  at  a  local  resort,  are  the  highlights 
of  the  Deseret  Ncivs'  current  campaign  to  aid 
the  Salt  Lake  City  Humane  Society. 

On  the  schedule :  a  Pet  Parade  to  be  held  at 
the  Capitol,  after  which  the  children  will  see 
cartoons  and  a  full-length  movie,  and  receive 
candy,  all  for  IS  cents  admission. 

Proceeds  will  go  to  the  local  Humane  Society 
to  establish  an  animal  hospital  at  the  society 
shelter. — SLC. 


Theatres  in  Radio  Tieup 

Sam  Ewing,  San  Francisco  advertising 
agency  executive,  has  made  a  tieup  whereby 
six  theatres  are  contributing  tickets  for  prizes 
to  the  new  KSAN  radio  show,  "Holiday 
House,"  a  clue  and  giveaway  program.  Thea- 
tres contributing  the  tickets  in  exchange  for 
radio  mention  are  the  first-run  Orpheum,  St. 
Francis,  Paramount  and  United  Artists,  as  well 
as  the  Embassy  and  Downtown. — SF. 


Gave  Their  Blood 

Five  employes  of  the  Balaban  and  Katz 
organization  in  Chicago  gave  their  blood 
for  transfusions  which  saved  the  life  of 
Gertrude  Fischer,  cashier  of  the  Nor- 
shore  theatre,  who  was  suffering  from  a 
virus  infection. 


The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management* 

QUERYING  SHOWMEN.  GETTING  ANSWERS 

By  Jack  Jackson 


For  the  past  several  weeks  I've  been  pounding  the  doors  of  theatres  and  the  ears  of  theatre  men 
in  some  five  states.  And  to  be  right  honest  I've  been  asking  so  many  questions  and  getting  so 
many  answers  that  I've  been  negligent  about  the  job  of  knitting  these  weekly  word  doilies  for 
your  perusal.  In  order  to  get  up  to  date  on  my  ambling's — which  still  have  about  five  states  to 
go — a  bit  of  literary  hop-skipping  becomes  necessary  ,and  that  means  the  omission  of  all  but  the 
most  interesting  highlights  of  what  seems  to  be  the  most  valuable  information  to  pass  along  to 
you  who  look  for  something  worth  while  and  helpful  in  these  typings. 

In  New  Orleans,  as  usual,  I  took  up  quarters  with  Freddie  Goodrow,  "the  exhibitor's  friend" 
— and  believe  me,  anybody  who  lets  film  out  of  the  vaults  at  the  low  prices  Freddie  quotes  is 
really  deserving  of  the  appellation.  Chinned  with  no  end  of  exhibitors  and  distribution  men, 
including  Milton  Guidry  of  the  Loit  Theatre,  LaFayette,  La.  Thompson  of  the  Cave  Theatre  in 
Delta,  La.,  Bob  Kelly  of  Astor  Pictures,  Milton  Dureau  of  Film  Classics,  Fred  Krum^  of  Selz- 
nick's  Atlanta  office  who  was  with  Bill  Shiell,  the  New  Orleans  representative,  and  so  many 
others  that  apace  forbids  their  mention. 

The  Lamantia  family — Roger,  branch  manager  of  RKO,  Nick,  formerly  with  Universal  and 
now  operating  his  own  house  in  Bogaloosa,  La.,  and  Charlie,  who  is  all  hot  over  the  purchase 
of  a  neighborhood  theatre — or  maybe  it's  a  small-town  show  shop  that  he  believes  will  earn  his 
country  club  dues — ^were  mine  hosts  at  lunch.  Roger  had  difficulty  with  his  shipping  depart- 
ment and  didn't  enjoy  his  food  because  it  tasted  like  shipping  label  paste,  but  the  rest  of  us 
helped  build  up  a  check  that  took  severe  toll  of  Nick's  fight  picture  profits.  The  colored  lads 
and  lasses  really  dug  deep  to  see  the  Wolcott-Louis  tussle.  Vic  Myers,  who  is  entitled  to 
some  kind  of  an  award  for  holding  the  same  job  as  manager  of  the  Orpheum,.  New  Orleans,  for 
the  past  27  years,  told  me  he  had  played  to.  24,000  Negro  admissions  "in  the  limited  seating 
of  his  sky-roost  during  the  10  days  of  the  downtown  engagement.  Out-of-town  houses  and 
neighborhoods  were  reporting  record  attendance  from  the  fraternity. 

Morris  Joseph  of  the  Lazarus  houses  and  Mrs.  Lazarus  were  in  a  huddle  over  the  buying  and 
booking  for  the  three  theatres  in  Bryan,  lexas,  which  had  been  lifted  off  the  Jefiferson  Amuse- 
ments' booking  sheets.  This  group  were  trying  to  wedge  the  Bryan  change  in  between  negotia- 
tions for  permits  and  contracts  for  remodeling  two  cf  their-  New  Orleans  houses  and  the  ses- 
sions were  running  late  into  the  night. 

Arranged  Screening  of  13  Public  Relations  Reels 

Had  a  visit  with  C.  J.  Mabry,  now  saddled  with  most  of  the  duties  the  late  Bill  Johnson 
performed  as  head  of  Motion  Picture  Advertisers  Service,  and  he  arranged  a  screening  of  the 
13  theatre  public  relations  reels  that  have  been  recommended  to  theatremen  by  TOA.  These 
are  swell  little  subjects — about  100  feet  in  length — telling  interesting  little  facts  about  your 
theatre  and  could  go  a  long  ways  toward  creating  a  better  understanding  of  your  problems  by  the 
customers.  Mabry  told  me  that  these  were  being  released  on  a  non-profit  basis  as  his  company's 
contribution  to  a  national  campaign  in  the  interest  of  better  public  relations  for  theatres.  The 
13  now  ready  are  to  be  augmented  by  another  like  numlber  which,  I  am  told,  were  suggested 
by  Earl  Hudson  of  Detroit,  a  chap  who  sure  knows  enough  about  the  business  to  do  a  swell 
job  of  suggesting.  I  peeked  at  the  price  tags,  and  the  costs  to  theatres,  rfent  or  outright  buy,  are 
staked  at  low  levels.  As  I  understand  it,  the  26  are  calculated  to  be  shown  within  a  year  on 
a  one-every-two-weeks  basis. 

Every  exhibitor  I  talked  with  was  complaining  about  the  high  cost  of  film,  and  if  all  those 
40-per-cent-for-country-town-exhibition  claims  are  correct,  the  complaints  are  most  understand- 
able. With  attendance  off,  the  little  fellows  with  limited  patronage  possibilities  cannot  afford  that 
kind  of  tariff.  When  the  cost  of  product  becomes  too  high  for  profitable  operation  the  exhibitor 
either  closes  shop  or  finds  some  other  method  of  making  ends  meet,  and  either  result  is  dis- 
astrous to  film  producers  and  distributors. 

I  sat  with  several  branch  managers  when  requests  for  reductions  were  being  made  over 
phone  and  in  person.  In  all  instances  the  B'M  fell  back  on  the  insurmountable — for  the  ex- 
hibitor— fence  that  all  he  was  doing  was  carrying  out  orders  from  New  York.  Of  course,  I'm  just 
a  reporter  at  the  moment,  but  I  can't  find  any  flaws  in  the  reasoning  of  the  affected  exhibitor 

(Continued  on  Page  15) 


*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review.  Inc. 


IMMORTAL  ADVENTURE  NOVEL 
SCREEN  IN  ALL  ITS  FIERY  GLORY! 


COLUMBIA  PICTURES 


presents 


iBlACK 

ARROW 

STARRING 

J  JANErBlilll} 

mm  um'm  s\imm 

Screenplay  by  Richard  Schayer,  David  P  SheoDam  .nn  o 

AN  EDWARD  SMALL  PRODUCTION 


14  SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 

The  Box'Ottice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theatreman's  Standpoint 


The  Checkered  Coat 

20th  Century-Fox    Murder  Drama   62  mins. 

AUDIENCE  SLANT:  (Adult)  Nicely 
made  action  film  that  moves  fast  enough 
and  has  sufficient  suspense  to  please  the  fans. 

BOX-OFFICE  SLANT:  Will  be  a  dis- 
tinct aid  to  any  double  bill,  with  short 
enough  running  time  to  balance  long  "A" 
feature. 

Cast:  Tom  Conway,  Noreen  Nash,  Hurd  Hatfield, 
James  Seay,  Garry  Owen,  Martin  Lament,  Rory  Mallin- 
son,  Leonard  Mudie.  Credits:  Belsam  Production.  Pro- 
ducer, Sam  Baerwitz.  Director,  Edward  L.  Cahn. 
Screenplay,  John  C.  Higgins.  Original  story,  Seelig 
Lester,   Merwin   Gerard.   Photography,  Jackson  Rose. 

Plot:  A  psychopathic  killer,  subject  to 
cataleptic  fits,  causes  the  death  of  three  per- 
sons and  nearly  two  more  before  he  is 
apprehended.  A  psychiatrist,  who  had  been 
framed  by  the  guilty  man,  manages  to  evade 
the  police  long  enough  to  make  a  dramatic 
last-minute  solution  of  the  case. 

Comment:  Nicely  made  action  film  that 
moves  fast  enough  and  has  sufficient  sus- 
pense to  please  the  fans.  Hurd  Hatfield  does 
a  really  outstanding  job  as  the  psychopathic 
killer,  performing  with  theatrics  worthy  of  a 
much  higher-budgeted  film.  The  rest  of  the 
cast,  including  the  leads,  Tom  Conway  and 
beautiful  Noreen  Nash,  are  excellent.  The 
picture  has  a  different  gimmick  in  that  the 
guilty  man  is  subject  to  fits  that  make  him 
appear  dead,  and  a  physician  who  knows 
his  symptoms  is  the  only  one  who  can  pre- 
vent an  autopsy  being  performed  on  him. 
This  rather  bizarre  angle  of  a  live  man  be- 
ing pronounced  dead  and  an  autopsy  per- 
formed is  a  guaranteed  spine-tingler.  Film 
will  be  a  distinct  aid  to  any  double  bill,  with 
short  enough  running  time  to  balance  long 
"A"  features. 


Hollow  Triumph 

Eagle  Lion  Drama  83  mins. 

AUDIENCE  SLANT:  (Adult)  Well- 
made  suspense  drama.  Paul  Henreid,  who 
performs  excellently,  also  deserves  praise  for 
his  first  independent  production. 

BOX-OFFICE  SLANT:  Will  be  strong 
at  average  house  because  of  Henreid-Joan 
Bennett  name  draws,  and  favorable  word- 
of-mouth. 

Cast:  Paul  Henreid,  Joan  Bennett,  Eduard  Franz, 
Leslie  Brooks,  John  Qualen,  Mabel  Paige.  Herbert 
Rudley,  Charles  Arnt,  George  Chandler.  Credits:  Pro- 
ducer, Paul  Henreid.  Director,  Steve  Sekely.  Screen- 
play, Daniel  Fuchs.  Based  on  novel  by  Murray  Forbes. 
Photography,  John  Alton. 

Plot:  When  a  gangster  succeeds  in  rol)- 
bing  a  rival  crook's  gambling  emporium  and 
escaping  with  $200,000,  he  is  sought  l^y  the 
rival's  gunmen.  To  escape,  he  kills  a  promi- 
nent psychoanalyst  whom  he  resembles  ex- 
cept for  a  scar  on  his  cheek — which  he 
inflicts  on  himself.  The  ruse  works.  Mean- 
while, the  rival  gang  is  caught  by  the  police 
and  broken  up,  but  the  impersonator  is  slain 
by  other  hoodlums  who  get  him  because 
they  think  he  is  the  real  doctor  running  out 
on  a  gambling  debt. 

Comment:  Well-made  suspense  drama. 
Paul  Henreid,  who  performs  excellently  in 
a  dual  role,  also  deserves  praise  for  his  first 


National  Reviewing  Committees 
Audience  Classifications 

BLAZING  ACROSS  THE  PECOS  (Col.) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.   1 — National  Legion  of  Decency. 

CORONER  CREEK  (Col.) 

MATURE—National  Board  of  Review. 

CLASS  A— SEC.  2 — National  Legion  of  Decency. 

CLOSE-UP  (EL) 

MATURE— National  Board  of  Review. 

CLASS  A— SEC.  2— National  Legion  of  Decency. 


independent  production.  Scenarist  Daniel 
Fuchs  does  a  fine  adaptation  of  Murray 
Forbes'  exciting  novel,  and  the  picture  should 
hold  audiences  on  the  edges  of  their  seats 
through  most  of  its  footage.  Henreid  was 
smart  to  keep  the  running  time  to  a  bare  83 
minutes,  very  short  by  current  Hollywood 
standards;  in  this  way,  he  keeps  from 
stretching  the  unique  story  twist  too  thin. 
.Toan  Bennett  is  very  good  in  the  part  of 
the  real  doctor's  secretary,  and  the  rest  of 
the  cast  is  more  than  adequate.  The  film 
will  be  strong  at  the  average  house  because 
of  the  Henreid-Bennett  name  draws,  and 
favorable  word-of-mouth. 


Gentleman  from  Nowhere 

Columbia  Mystery  66  mins. 

AUDIENCE  SLANT:  (Family)  A  pretty 
good  idea  comes  off  as  a  distinctly  mild  mys- 
tery. After  building  up  audience  interest 
early  in  the  picture,  the  plot  wanders  about 
in  the  final  half  and  leaves  the  audience 
confused  with  several  unanswered  questions 
and  angles. 

BOX-OFFICE  SLANT:  This  one  is  filler 
fare  for  the  bottom  half  of  dual  bills.  The 
Warner  Baxter  name  can  be  used  in  some 
situations  for  a  little  extra  notice. 

Cast:  Warner  Baxter,  Fay  Baker,  Luis  Van  Rooten, 
Charles  Lane,  Wilton  Graff,  Grandon  Rhodes,  Noel 
Madison,  Victoria  Horne,  Don  Haggerty,  William 
Forrest,  Pierre  Watkin,  Robert  Emmett  Keane. 
Credits:  Produced  by  Rudolph  C.  Flothow.  Directed 
by  William  Castle.  Original  screenplay  by  Edward 
Anhalt.  Photography,  Vincent  Farrar.  Musical  direc- 
tion, Mischa  Bakaleinikoff. 

Plot:  Mystery  involving  an  inconspicuous 
New  York  night  watchman  who  imper- 
sonates another  person  and  eventually  helps 
uncover  an  insurance  racket. 

Comment:  The  idea  of  having  a  man  re- 
turn to  the  scene  of  a  suspected  crime  as 
himself  and  yet  not  himself  is  novel  enough, 
and  the  story  gets  oi¥  to  a  good  start,  albeit 
the  pace  is  a  bit  leisurely  throughout.  The 
picture  loses  its  grip  when  the  insurance  ad- 
juster, who  has  been  a  canny  fellow  previ- 
ously, suddenly  falls  for  a  trick  of  the  cul- 
prit and  his  lawyer.  There  is  an  attempt  to 
build  some  suspense  around  this  sequence, 
the  climax  of  the  picture;  but  the  punches 
are  telegraphed,  and  there  is  little  for  the 
customer  to  do  but  wait  for  the  reel  to  run 
out  after  that.  Baxter  makes  a  creditable 
chore  out  of  his  part,  first  as  the  watchman, 
and  then  as  the  chemist.  But  his  is  the  only 
name  of  any  value  in  all  the  cast  and  credits. 
Film  is  made  on  a  modest  budget,  and  it  is 
strictly  program  fare  for  supporting  role  on 
dual  bills.— K.C. 


MGM  Comedy  100  mins. 

AUDIENCE  SLANT:  (Family)  There's 
a  new  Greer  Garson  in  this  hilarious  com- 
edy; a  Garson  who  gives  her  public  romance, 
hilarity  and  excitement,  all  combined  to  en- 
tertain and  amuse  them. 

BOX-OFFICE  SLANT:  If  sold  cor- 
rectly, slanting  exploitation  towards  the 
fact  that  Garson  has  discarded  dignity  and 
suffering  for  comedy  and  romance  this  pic- 
ture, with  the  other  star-names  and  the  title 
draw,  should  definitely  become  a  top  box- 
office  winner. 

Cast:  Greer  Garson,  Walter  Pidgeon,  Peter  Law- 
ford,  Elizabeth  Taylor,  Cesar  Romero,  Lucile  Watson, 
Nigel  Bruce,  Mary  Boland,  Reginald  Owen,  Henry 
Stephenson,  Aubrey  Mather,  Ian  Wolfe,  Fritz  Feld, 
Phyllis  Morris,  Veda  Ann  Borg.  Credits:  Directed 
by  Jack  Conway.  Screenplay  by  William  Ludwig, 
Harry  Ruskin  and  Arthur  Wimperis.  Adaptation  by 
Cina  Kaus  and  Monckton  Hoffe.  Based  upon  the 
novel,  "'The  Nutmeg  Tree,"  by  Margery  Sharp. 
Photography,  Joseph  Ruttenberg.  Produced  by  Ev- 
erett Riskin. 

Plot:  When  an  actress  is  invited  to  her 
daughter's  wedding,  she  returns  to  her  hus- 
band's palatial  home  with  much  misgiving. 
She  had  given  up  her  husband  and  daughter 
when  the  girl  was  a  baby  and  had  seen 
neither  one  for  many,  many  years.  Her  re- 
turn brings  about  many  hilarious  situations 
and  results  in  her  daughter  marrying  the 
man  she  loves  and  she,  herself,  returning  to 
her  husband.  , 

Comment:  This  is  it:  the  Greer  Garson 
picture  most  folks  have  been  waiting  for; 
the  one  that  will  make  the  average  theatre- 
goer sit  up  and  take  notice,  and  spread  the 
kind  of  word-of-mouth  that  will  make  "Julia 
Misbehaves"  a  picture  everybody  will  be 
anxious  to  see.  Film  should  be  a  tremendous 
draw,  first,  because  Garson  gives  them  a 
Garson  in  tights,  romance,  hilarity  and  ex- 
citement. And  second,  because  the  picture 
itself  is  a  comedy  riot  that  will  keep  them 
in  hysterics  throughout  most  of  its  footage. 
Here  is  a  new  Garson,  a  delightful  come- 
dienne whose  talents  in  this  field  of  entertain- 
ment is  displayed  for  the  first  time.  Co- 
starred  with  her,  for  the  fifth  time,  is  Walter 
Pidgeon,  with  Cesar  Romero  as  one  of  the 
other  men  in  her  life.  Both  men  are  excel- 
lent and  so  is  the  supporting  cast.  Among 
them  are  Elizabeth  Taylor,  Peter  Lawford,- 
Lucile  Watson  and  Mary  Boland.  Jack  Con- 
way, known  for  his  long  list  of  comedy  hits, 
directed  the  film  and  Everett  Riskin  pro- 
duced. Sell  the  new  Garson  and  the  other 
star-names  in  the  picture.  These,  with  the 
draw  of  the  title,  should  help  make  this 
film  a  top  box-office  winner. 


Miraculous  Journey 

(Cinecolor) 

Film  Classics  Drama  76  mins. 

AUDIENCE  SLANT:  (Family)  A  fa- 
miliar story  with  familiar  characters  is  en- 
hanced by  Cinecolor  photography  and  holds 
the  interest  sufficiently  to  make  it  interesting 
screen  fare  for  average  audiences. 

BOX-OFFICE  SLANT:  It  should  do  well 
in  most  communities  as  an  added  feature, 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


15 


and  there  are  many  spots  in  which  it  could 
top  a  western  or  some  other  action  feature 
on  a  weekend  bill. 

Cast:  Rory  Calhoun,  Audrey  Long,  Virginia  Grey, 
George  Cleveland,  Jim  Bannon,  June  Storey,  Thur- 
ston Hall,  Carole  Donne,  Tom  Lane,  Flame  the  Dog, 
Jimmy  the  Crow.  Credits:  Presented  by  Sigmund 
Neufeld  Productions.  Produced  by  Sigmund  Neufeld. 
Directed  by  Peter  Stewart.  Original  story  and  screen- 
play by  Fred  Myton.  Photography,  Jack  Greenhalgh. 
Song,  "The  Touch  of  Love,"  by  Leo  Erdody  and  Lew 
Porter.    Color  director,  H.  J.  Staudigl. 

Plot:  Drama  of  an  assortment  of  people 
on  an  airplane  journey  who,  because  of  a 
crash  landing,  find  themselves  stranded  in 
a  remote,  inaccessible  jungle  region.  There 
is  a  gangster  who  causes  trouble  and  is 
finally  killed  by  a  crocodile,  and  there  is  a 
romance  between  the  pilot  and  a  blind  girl. 
The  stewardess  is  killed  before  the  pilot 
eventualy  makes  his  way  back  to  civilization 
and  returns  later  via  helicopter  to  rescue  the 
others.  , 

Comment:  Fred  My  ton's  "original"  story 
and  screenplay  involves  a  plot,  situations  and 
characters  that  have  flashed  on  motion  pic- 
ture screens  many  times  before:  how  an  as- 
sortment of  people  are  thrown  together  by 
accident  or  fate,  call  it  what  you  will.  In 
this  case,  an  airplane  bearing  a  gangster,  a 
financier,  a  spoiled  heiress,  a  nightclub  enter- 
tainer and  a  blind  girl  crash  lands  in  the  mid- 
dle of  the  jungle,  miles  from  nowhere.  At- 
tempts of  the  gangster  to  escape,  demonstra- 
tions of  selfishness  and  the  lust  to  kill,  mur- 
der by  jungle  animals  and  the  development 
of  a  love  affair  between  the  pilot  and  the 
blind  girl  comprise  the  situations.  To  bring 
temperance  to  the  proceedings  is  an  old  her- 
mit whose  philosophy  is  more  understand- 
able to  the  characters  when  they're  ready  to 
leave  than  when  they  came.  In  this  role, 
George  Cleveland  delivers  the  most  convinc- 
ing performance,  and  his  pet  crow  and  dog 
are  also  remarkably  human.  Despite  the 
familiarity  of  its  story  and  stock  characters, 
this  picture  holds  one's  interest  and  is  en- 
hanced considerably  by  eye-appealing  Cine- 
color  photography.  It  should  do  well  in  most 
communities  as  an  added  feature,  and  there 
are  many  spots  in  which  it  could  top  a  west- 
ern or  some  other  action  feature  on  a  week- 
<;nd  bill. 


Hollywood  Trip  Prize 
In  Reade  Beauty  Contest 

A  circuit-wide  beauty  and  popularity  contest, 
with  the  winning  girl  receiving  an  expense-paid 
trip  to  Hollywood  and  a  screen  test,  will  be 
launched  Aug.  17  by  Walter  Reade  Theatres. 

The  contest,  involving  theatres  in  seven  New 
Jersey  communities  and  climaxing  with  finals 
on  Labor  Day  weekend  at  Reade's  Monte  Carlo 
Pool,  Beach  Club  and  Stadium  in  Asbury  Park, 
was  arranged  through  the  Lester  L.  Wolf? 
Agency  in  New  York  with  the  Harlem-Adler 
Company,  makers  of  ornamental  garment  buttons 
which  are  retailed  on  a  card  containing  a  pic- 
ture of  a  movie  star.  The  winner  will  be 
crowned  "'Movie  Star  Button  Queen."  The 
Barbizon  modeling  agency  and  Sky  Coach 
Limited  are  also  tied-in  on  the  promotion. 

The  three  qualifiers  in  each  town  will  share 
prizes  consisting  mainly  of  clothing  and  jewelry 
worth  over  $200,  and  the  runners-up  in  the  finals 
will  receive  a  similar  amount  of  prizes. 


'Sagebrush  Matinee' 

Each  Wednesday  afternoon  the  Hiser  Thea- 
tre, Bethesda,  Md.,  hold  a  "Sagebrush  Matinee" 
which  features  the  broadcast  of  a  "Spurs  and 
Guitars"  radio  program  followed  by  a  western. 


Jackson... 

(Continued  from  Page  11) 

that  he'd  like  to  be  informed  as  to  what  a  New 
York  exec  happens  to  know  about  a  theatre  in 
Morgan  City,  La.,  Picayune,  Miss.,  or  any  other 
small  town  in  the  New  Orleans  area,  that  is 
unknown  to  the  local  branch  manager.  Lacking 
such  information,  it's  difficult  to  question  the 
exhibitor's  premise  that  distributor  headquarters 
in  New  York  either  should  give  the  branch 
manager  authority  to  handle  local  matters  or 
turn  the  job  of  being  a  messenger  boy  over  to 
Western  Union  and  thus  cut  expenses  which 
might  be  passed  along  in  savings  on  rentals  paid 
by  the  theatre.  The  exhibitors  who  know  their 
way  around  their  own  territories  are  acquainted 
with  local  branch  managers,  many  of  whom  have 
had  20  or  more  years  of  service  in  the  same 
locality,  and  feel  they  know  far  more  about 
every  town  in-  the  domain  they  supervise  than 
the  head  men — no  matter  how  able — who  head- 
quarter in  New  York  home  offices. 

Broadening  of  Powers 

Of  course,  it  is  only  right  and  proper,  that 
the  headquarters  moguls  should  lay  down  over- 
all policies  and  sales.  But  now  that  the  exhibi- 
tion branch  in  so  many  localities  is  faced  with 
emergency  situations  you  have  a  condition  that 
would  seem  to  dictate  the  broadening  of  powers 
of  the  trusted  and  vested  representatives  in  the 
particular  locality,  with  powers  of  action  to  meet 
the  problems  arising  from  show  to  show,  nay, 
even  from  day  to  day. 

The  reward  for  such  flexibility  in  the  applica- 
tion of  overall  policy  to  exceptional  cases  would 
be  four-fold :  The  industry's  dirty  linen  will 
not  be  displayed  on  the  public  wash  lines  ;  fees 
for  legal  advisors  will  hit  a  new  low ;  court 
dockets  will  be  cleared  for  consideration  of 
more  difficult  economic  problems  and  the  flaring 
bonfires  of  exhibitor  emotions  will  be  used  to 
barbecue  the  fatted  pig  of  industry  goodwill  and 
confidence  that  goes  so  far  to  increase  the 
customer  lines  at  box-offices. 

Slick  Sales  Scheme 

Of  lesser  importance,  but  emphatically  menac- 
ing proportions  to  the  exhibitor  front,  is  a  con- 
dition I  encountered  in  several  spots  along  my 
five  state  route.  At  least  one  national  organiza- 
tion— and  the  known  presence  of  one  always  in- 
dicates others  that  are,  or  soon  will  be,  battering 
against  the  ramparts — is  banging  on  theatre 
doors  and  getting  cooperation  to  a  slick  sales 
scheme  involving  theatre  giveaways  through 
organization-solicited  merchant  cooperation.  Of 
course  the  "no  cost  to  the  theatre"  lure  is  held 
high  to  influence  the  signing  on  the  dotted  line. 
However  the  theatre  winds  up  with  a  mile  long 
trailer  of  co-op  merchant  names  and  a  sky-high, 
but  poorly  executed,  lobby  display  of  merchant 
names  and  a  glorified  sample  of  the  giveaway 
unit  that  is  anything  other  than  a  replica  of  what 
the  lucky  patron  receives. 

In  addition,  the  outfit  employs  a  pseudo 
lawyer  as  head  of  its  soliciting  staff  who  applies 


For  Church  Services 

When  the  Denver  News  published  a 
communication  from  a  woman  reader 
suggesting  that  drive-ins  might  be  used 
for  church  services  on  Sunday  mornings 
and  afternoons,  John  Wolfberg  promptly 
offered  his  two  drive-ins  for  such  a  pur- 
pose. His  offer  brought  him  and  his  out- 
door theatres  a  good  deal  of  publicity, 
and  while  his  offer  has  not  yet  been 
taken  up,  there  is  a  probability  that  it 
will  be  next  summer,  if  not  this. 


the  pressure  to  the  merchant  and  then  tells  the 
theatre  operator  where  to  get  ofif  when  the  latter 
complains  of  the  falsity  of  the  presentation.  In 
the  most  glaring  instance  I  encountered  the  gang 
had  collected  in  excess  of  $3,500  from  local  ad- 
vertisers and  then  short-changed  the  theatre  of 
two  giveaway  units.  Correspondence  brought 
the  excuse  of  "factory  shortage,"  but  when  the 
exhibitor  wrote  the  company  whose  name  ap- 
peared on  the  unit  he  was  advised  that  the  so- 
liciting group  owed  the  manufacturer  consider- 
able money  and  that  no  shipments  would  be 
made  until  the  account  was  cleared. 

'Do  It  Yourself 

As  a  result,  the  exhibitor  had  to  purchase  two 
units  in  the  open  market  in  order  to  satisfy 
patrons  and  cooperators,  and  the  threat  of  suit 
against  the  group  brings  only  a  barrage  of  buck- 
passing  letters  calculated  to  stall  legal  pro- 
ceedings. The  salient  feature  of  the  whole  smelly 
transaction  is  that  the  exhibitor  could  have  pur- 
chased the  entire  allotment  of  giveaway  units 
from  a  local  source  at  the  trifling  cost — when 
compared  to  the  take  of  the  solicitor  group — of 
slightly  over  $300.  It's  just  another  argument  to 
emphasize  the  wisdom  of  following  the  advice 
doled  out  in  this  and  other  columns  time  and 
time  again  to  "Do  it  yourself."  But  if  you  are 
approached  by  one  of  these  slick-gabbed  guys 
who  make  their  proposition  sound  irresistible 
and  you  find  yourself  grabbing  for  your  pen  to 
commit  your  theatre  to  some  months-long  ad- 
vertising deal,  stop  and  restrain  yourself  long 
enough  to  get  local  endorsement.  Just  request 
that  he  first  get  the  approval  of  your  local 
Chamber  of  Commerce  or  Better  Business  Bu- 
reau. If  your  town  boasts  neither  of  these,  make 
him  establish  himself  with  the  local  bank  who 
will  be  glad  to  investigate  the  responsibility  of 
the  outfit  and  report  their  findings  to  you.  Quit 
being  a  sucker.  If  you're  too  lazy  to  get  out  and 
solicit  cooperation  yourself,  then  hire  some 
energetic  and  ambitious  local  men  to  execute 
ideas  you  conceive  yourself — or  read  in  this  and 
other  trade  journals.  Just  think  it  over.  If  your 
screen  and  lobby  can  produce  enough  revenue  to 
pav  the  salary  and  expenses  and  still  show  a 
profit  to  a  traveling  crew,  why  not  do  it  your- 
self and  bank  the  diff^erence? 

Before  closing  this  week's  session  I'd  like  to 
say  "thanks"  for  this  and  other  information  that 
will  find  its  way  into  future  typings  given  me 
so  enthusiastically  by  Ken  Monteil,  operating 
his  father's  Downtown  Theatre  in  Mobile,  Ala. ; 
John  McKenna  of  the  Saenger  and  Art  Brown 
of  the  Century  in  the  same  city.  Also  Ed  Orte 
of  Biloxi,  Miss. ;  Lyie  Shiell  and  Ed  Broggi  of 
New  Orleans,  and  Harold  and  Clinton  Vucovich 
of  the  Penn,  Twin  and  Belmont  theatres  in 
Pensacola,  Florida. 


Why  Not  Bring  Back 
Ladies  Day  Matinee? 

Perhaps  you  hadn't  thought  of  it  for  a  long 
while,  but  what  about  a  series  of  ladies'  matinees, 
say  every  Tuesday?  This  old  but  effective  idea 
was  recently  brought  up  again  by  the  National 
Theatres  house  organ,  and  it  sounds  pretty  good 
after  some  of  the  rather  lightweight  stuff  that 
has  been  going  on. 

You  can  be  elaborate  or  simple  about  it.  Some 
kind  of  contest,  a  radio  broadcast,  or  maybe  a 
fashion  show.  For  us  the  best  ladies  day  feature 
is  a  cooking  contest.  You  know,  electric  stove 
on  stage  with  three  contestants.  They're  all 
interested  in  cooking — at  least,  we  hope  they 
are.  They  like  to  look  at  it  anyway.  Other  pos- 
sibilities are  flower  arranging,  sewing  exhibits, 
art  showings  and  many  others.  You  should  run 
a  picture  with  feminine  appeal. 


MAN-EATING  MONSTERS!  THRILLS  AND 

TrDDHD  AT  TUC  DnTTHM  OF  TUP  CPAI 


Get  your  big  exploitation  guns  loaded  for  the  kind  of 
smashing  adventure -spectacle  that  always  packs  'em  in! 
Ballyhoo  those  undersea  monsters!  Circus  it  and  clean  up! 


mm 

ill  [ill 

11 J  J 111. 

■HlllKMII 

27  n^\U^on  ^« 


  \o  over 

dure  to  " 
^o-coast. 


coast 


II 


18 


SHOWMEN'S  TRADE  REVIEW,  August  14,  19« 


Selling  the  Picture 

News  and  Idecn  Concerning  Profitable  Advertising,  Publicity  and  Exploitation 


LM.P.S.  Clinic 


Handling"  the  Problem  Patrons 


(I.M.P.S.  inaugurates  a  series  of  member 
reports  on  various  phases  of  operation.  First 
subject  tackled  in  Clinic  discussion  is  the  prob- 
lem patron  whose  major  or  minor  infractions 
of  good  behaviour  inside  and  outside  the  theatre 
disturb  the  majority,  but  require  delicate  handling 
via  a  blend  of  firmness  and  diplomacy  by  the 
managers  and  members  of  the  staff). 

To  the  aches  and  pains  accruing  to  the  thea- 
tre manager  and  members  of  his  staff  in  their- 
tour  of  duty,  the  patrons  Ithemselves  are  heavy 
contributors.  "Nuisance"  habits  of  people,  even 
those  of  undoubted  good  will  and  intention,  are 
disruptive  to  the  full  enjoyment  of  the  show 
by  the  bulk  of  the  ticket  buyers,  or  interfere 
with  the  smooth  routine  of  handling  crowds. 

I.M.P.S.  members  in  this  Clinic  took  up 
the  subject  of  naming  the  most  common  prob- 
lems met  in  their  particular  theatres,  ways  and 
means  of  meeting  the  situation.  By  far  the  most 
common  problem  is  loud  talking  and  other 
noises  in  lo'bbies  or  the  auditoriums  themselves. 
But  let's  listen  to  some  of  the  I.M.P.S.  mem- 
bers as  they  speak  for  themselves. 

IRL  M.  JEFFRIES,  Webb  Theatre,  Web- 
ster, Wise.  "Loud  talking  and  gum  popping 
noises  are  the  prime  nuisance  with  us.  We  have 
a  short  film  asking  cooperation  in  maintaining 
silence.  We  use  it  once  or  twice  at  4-month 
intervals.  If  the  gum  poppers  are  adults  we 
speak  to  them,  if  children  we  escort  them  out 
if  they  persist.  No-smoking  signs  are  ineffective, 
so  we  speak  to  offenders,  asking  them  to  smoke 
in  the  lobby." 

F.  B.  ALLSTON,  Center  Theatre,  Harts- 
ville,  S.  C.  "The  most  annoying  patron  habit 
with  us  is  loud  talking  in  the  lobby  and  back 
of  the  standee  rails.  Our  cashier  is  annoyed 
with  ladies  digging  into  large  pocketbooks  hunt- 


ing for  change  and  thus  holding  up  the  line, 
while  the  problem  for  ushers  and  doorman  is 
keeping  teenagers  and  kids  quiet.  In  the  case 
of  loud  talking,  we  keep  a  man  in  the  lobby 
during  rest  periods  asking  patrons  to  be  seated. 
If  noise  continues,  we  refund  their  money  and 
they  leave  the  theatre." 

JAMES  D.  ASHE,  Abingdon  Theatre, 
Wicomico,  Va.  "Getting  up  and  walking  around 
and  noisy  children  are  our  greatest  poblems.  In 
extreme  cases,  we  speak  to  the  annoying  person. 
When  the  opportunity  presents  itself,  such  as  a 
very  good  feature  or  some  coming  event  of 
interest,  we  make  spot  announcements,  always 
trying  to  bring  to  light  these  annoying  habits." 

EARLE  J.  STIERWALT,  McCleary  Thea- 
tre, McCleary,  Wash.  "We  try  to  handle  the 
problem  of  teenage  talking  and  making  noise 
by  having  ushers  patrol  the  aisles  regularly." 

MITCHELL  KELLOFF,  New  Ute  Thea- 
tre, Aguilar,  Colo.  "Making  Technicolor  car- 
toons in  a  nice  sort  of  way  about  different  an- 
noying habits  in  theatres,  with  Donald  Duck  as 
manager  and  his  other  pals  as  ushers,  doorman, 
etc.,  would,  I  think,  help  to  eliminate  loud 
talking  during  the  show." 

But  while  loud  talking  and  other  noises  may 
be  the  biggest  headache  for  the  majority  of 
I.M.P.S.  members,  some  complain  of  still  other 
annoying  habits : 

D.  P.  MORTON,  Cole  Theatre,  Halletts- 
ville,  Texas.  "The  most  annoying  habit  to  me 
is  patrons  seeking  special  concessions  other  than 
those  governed  by  rules,  and  regulations.  My 
doorman  is  harassed  by  the  would-be  patrons 
(under-aged  children)  while  my  cashier  objects 
to  large  bills  and  cute  guys  who  try  to  impress 
{Continued  on  Page  20) 


IF  YOU  ARE  A  PROGRESSIVE.  GOING-PLACES  MEMBER  OF  THE  THEATRE 
BRANCH  OF  THE  FILM  INDUSTRY  YOU  CAN  PROVE  IT  BY  SHOWING 
YOUR  MEMBERSHIP  CARD  IN  I.M.P.S.  JOIN  NOW.  YOUR  MEMBERSHIP 
CARD  WILL  BE  SENT  IMMEDIATELY  UPON  RECEIPT  OF  YOUR  APPLICA- 
TION. USE  BLANK  BELOW. 


Chick  Lewis,  General  Director 

Institute  of  Motion  Picture  Showmanship 

Showmen's  Trade  Review 

1501  Broadway.  New  York  18.  N.  Y. 

I  hereby  apply  for  membership  in  the  Institute  of  Motion  Picture  Showmanship,  with  the 
understanding  that  such  membership  in  no  way  obligates  me  to  pay  dues  nor  spend  money 
for  any  commodity  or  article  by  reason  of  such  membership. 


Name 


Theatre 


What  a  Beginner! 

LM.P.S.  MEMBER  L.  J.  FROWN- 
FELTER,  Bonnie  Theatre.  Bagley,  la., 
says  he  is  "just  a  beginner"  in  theatre 
owner-management.  That's  literally  true 
statement,  no  doubt.  BUT,  FroYmfelter 
didn't  hesitate  to  get  into  the  business 
starting  from  absolute  scratch — or  as._ 
reasonably  accurate  a  similie  thereof  to 
serve  until  a  better  illustration  comes 
along. 

With  no  experience  in  building,  de- 
signing or  theatre  business,  Frown- 
felter  started  with  nothing  but  ambition 
and  energy,  set  up  his  own  building — 
planned  and  constructed  iti  himself.  He 
says:  "I  have  been  complimented  on  my 
success  quite  often,"  but  as  though  that 
might  seem  boastful,  he  adds:  "but  I 
made  mistakes — not  too  bad  ones,  and 
I  am  still  learning  and  will  be  glad  to 
profit  by  the  ideas  and  helpful  hints 
from  I.M.P.S.  members." 

Looks  like  a  mighty  apt  pupil  to  us, 
so  you  can  be  sure  any  good  hints  you 
give  him  will  not  be  wasted  on  Brother 
Frownfelter. 

I.M.P.S.  Member  Report 

Realism  Is  Keynote  of 
'Unconquered'  Campaign 

MITCHELL  KELLOFF  gave  the  towns- 
people of  Aguilar,  Colorado,  an  idea  of  the 
Indian  fighting  and  frontier  spirit  of  his 
presentation  of  "Unconquered"  at  the  New 
Ute  Theatre  with  atmospheric  frontal  and 
lobby  displays,  an  outside  ballyhoo  which 
included  sidewalk  stenciling  with  the  title 
of  the  DeMille  opus  decorated  with  dabs  of 
red  paint  simulating  drops  of  blood.  Further 
adhering  to  the  realistic.  Manager  Kelloff  en- 
livened his  advance  trailer  showings  with 
back-stage  sounds  of  Indian  war  whoops 
punctuated  with  the  staccato  blasts  of  gun 
fire  with  an  assist  from  a  couple  of  rifles 
shooting  blank  cartridges. 

Since  the  New  Ute  has  a  good  potential  of 
patronage  from  people  driving  a  highway 
which  goes  through  the  town,  Kelloff  used  a 
24-sheet  stand  on  one  approach,  and"  a  6- 
sheet  stand  at  the  other.  There  also  were 
store  windows  and  outside  displays  of  win- 
dow cards  for  this  special  attraction.  To 
make  the  town  completely  conscious  of  "Un- 
conquered," there  was  a  sound  truck  on  duty 
to  broadcast  announcement  via  a  p.a.  system 
and  poster  displays.  Among  the  window 
displays,  there  was  a  showing  of  guns  and 
other  firearms  by  a  prominent  hardware  store. 

No  one  item  of  the  campaign  stands  out 
above  the  other  as  the  most  potent  selling 
factor,  Kelloff  reports.  "The  success,"  he 
says,  "in  my  opinion  depended  on  all  ele- 
ments." 


Street 


City 


State 


I.M.P.S.  Member  Report 

Merchant-Theatre  Tieup 

ZENOBIA  AUSTIN  is  concluding  a  7- 
week  campaign  in  which  twelve  merchants  of 
Williamson,  W.  Va.,  are  cooperating  with 
Manager  Austin's  Lyric  theatre  on  a  prize 
stunt.  The  merchants  and  the  theatre  are 
sharing  equally  on  advertising  and  the  give- 
away— an  automobile. 


RANDOLPH  SCOTT  •  BARRY  FITZGERALD 
ROBERT  MITCHUM  •  ELLA  RAINES 


TOM 


RAY  MILLAND 


myt 


WENDY  BARRIE  •  WILLIAM  GARGAN 


REALART  PICTURES  INC. 


mum  A  m mmm 

m  mm  mmnms 

NEW  AMSTERDAM  .  .  NEW  YORK  CHY 
(JRPHEUM w  ST  LOUIS 

LOEWS  OHIO  CLEVELAND 

CARRICK  CHIt^AGO 

HAftftlS-SENATGR  .  ,  PfTTSBURGtt 
FIVE  ACADEMIES  w  ,  .  LQS  ANGELES 
ESOUIRE  s  A  ......  ,    .  TOLEDO 

PLVMOUTR  ....  VtlOftCEStER  tHk&i. 

and  th^  fipHpwmg 
New  En0md  Circuits  t 

lOtW  S.  INC..  M  &  P  E  M  LOEWS, 
WARNER  S,  &  &  0,  MAINE  AND  NEW 
HAMPSHIRE  SNIDER,  AFFILIATED, 
IhfTfRSTATE,  AND  YAMENS 


•      2  PARK  AVENUE     •     NEW  YORK  16,  N.  Y. 


20 

I.M.P.S.  Clinic 

Hstndlinff  the  Problem  Patrons 


{Cdihiir'cd  fioiii  Page  18) 
their  girl  friends.  My  ushers  are  annoyed  by 
patrons  all  seeking  seats  in  the  back  rows  and 
griping  if  they  have  to  go  as  far  as  half-way 
down.  Plans  to  deal  with  these  problems  are 
vague,  since  they  are  petty  things  that  seem 
to  go  ' with  the  business." 

HULEN  J.  PENNEY,  Midway  Theatre, 
Lublock,  Texas.  "An  usher  and  doorman  who 
watth  the  screen  instead  of  taking  care  of  cus- 
tomers, and  who  fail  to  keep  the  lobby  floor 
clean ;  and  a  cashier  who  is  talking  on  the 
phone,  chewing  gum  or  eating  in  the  box-office, 
are  my  pet  peeves.  The  main  trouble  with  all 
these  and  the  concession  operator  is  that  they 
do  not  treat  the  customer  as  an  important  per- 
son, which  he  is.  I  do  not  believe  in  rules,  but 
reasoning  with  the  employe  at  fault  has  good 
effect.  Of  course,  this  is  possible  only  in  a 
small  setup." 

DALE  OSWALT,  Community  Theatres, 
Toledo,  O.  "My  pet  peeve  are  the  molesters  of' 
women.  They  are  hard  to  detect  and  hard  to 
pin  anything  on.  Most  women,  afraid  of  pub- 
licity, will  not  complain  or  press  charges." 

J.  WILLIAM  HORTON,  Grand  Rapids, 
Mich.  "My  usherettes  complain  of  people  who 
push  them  aside  to  find  their  own  seats.  My 
cashier  is  annoyed  by  patrons  who  ask  'How 
much?'  after  looking  at  the  admission  sign,  also 


those  not  telling  how  many  tickets  they  want. 
Patrons  who  leave  through  the  entrance,  al- 
though there  are  10  exits,  upset  my  doorman." 

MILTON  JACOBSON,  Stone  Theatre, 
Detroit,  Mich.  "My  greatest  problem  is  careless 
patrons  who  plug  up  the  toilets,  while  my  door- 
man must  contend  with  patrons  who  walk  away 
without  waiting  for  their  stubs.  I  keep  an  hourly 
check  on  rest  rooms,  and  my  doorman  tears 
tickets  faster." 

MILAN  G.  STEELE,  Ritz  Theatre, 
Pawnee,  Okla.  "I  object  to  my  staflf  members 
waiting  for  customers  to  state  what  they  want 
instead  of  being  alert  to  their  needs.  To  over- 
come this,  I  instruct  my  help  to  look  the  cus- 
tomer squarely  in  the  face  and  with  a  smile, 
so  that  they  can  gain  the  patron's  attention 
immediately,  then  ask  'May  I  help  you?',  or,  if 
it  is  the  cashier,  her  remark  should  be  a  greet- 
ing and  'How  many  please?'." 

GUS  CARLSON,  Peoples'  Theatre,  Sup- 
erior, Wis.  "We  are  plagued  by  children,  teen- 
agers and  younger  adults  who  put  their  feet 
on  tap  the  back  of  the  seat  ahead.  To  cut  down 
these  practices  our  ushers  maintain  constant 
supervision.'' 

Another  phase  of  annoying  patron  conduct, 
that  of  destructive  practices  which  harm  thea- 
tre property,  will  be  discussed  by  I.M.PS.  mem- 
bers in  next  week's  Clinic. 


BIGGER  AND  BETTER  FRONTS  ATTRACT  CROWDS.  Marking  the  new  showman- 
ship trend,  two  Loew  theatres  in  New  York  featured  outstanding  fronts  that  attracted  much 
attention.  Top  photo  shows  the  facade  display  at  the  Capitol  Theatre  for  RKO  Radio's  'Fort 
Apache,"  which  was  backgrounded  entirely  with  Indian  copper  color  sheet  metal  whch 
throws  off  a  novel  lustrous  effect  between  the  blowups  and  built-up  letters.  The  front  at  the 
State  (bottom  photo)  for  MGM's  "Easter  Parade,"  presents  a  glittering  array  of  mirrored 
ribbons,  borders,  panels  and  stars  against  a  colorful  cloth  background.  Display  includes 
oil-painted  figures,  blowups  and  enameled  cut-out  letters.  Both  fronts  were  designed  by 
Bill  Jefferson  of  Loew's  Theatres  publicity  department  and  built  by  Sterling  Sign  Co. 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 
I.M.P.S.  Member  Report 

Names  'Old  Reliables'  , 
For  Selling  His  Shows  | 

H.  JENSEN  MARK,'  owner-manager  of 
the  Casino  Theatre,  Penndel,  Pa.,  finds  that 
screen  trailers  and  mail-distributed  pro- 
grams are  the  mainstay  of  selling  to  the 
rural  patronage  for  his  two-night-a-week  film 
shows.  H^owever,  practically  all  other  avenues 
of  selling-the-picture  approaches  to  the  in- 
terest of  his  public — all  but  "trick  stuff,"  that 
is —  are  employed  as  the  occasion  arises. 

On  pictures  with  special  appeal,  Mark  ties 
in  with  local  civic  and  religious  groups — Boy 
Scouts,  Girl  Scouts,  Lions  and  Kiwanis 
'-_lubs,  lodges,  churches,  schools  and  business- 
men's associations,  are  mentioned  as  among 
those  on  whom  he  can  count  for  cooperation 
in  return  for  his  theatre's  availability  to  them 
when  they  have  some  cause  to  promote. 

While  there  are  occasions  when  the  Casino 
uses  such  outside  ballyhoo  as  autos  or 
trucks  carrying  special  banners,  and  when 
merchants  donate  prizes  for  special  stage 
and  screen  shows  and  benefits,  the  routine 
practice  for  all  shows  leans  heavily  on  the 
programs,  the  listing  of  the  attractions  in 
two  local  papers  and  one  city  newspaper; 
the  window  cards  which  are  sent  by  mail, 
with  a  pass,  to  merchants  regularly  display- 
ing the  theatre's  billing,  trailers,  and  lobby 
display,  consisting  of  a  frame  featuring 
eight  coming  attractions  and  provided  with 
a  place  for  a  one-sheet  for  the  next  show. 


I.M.P.S.  Member  Report 

Jeffries'  Flexible  Formula 

I.  M.  JEFFRIES,  owner-manager  of  the 
W ebb  Theatre,  Wis.,  follows  a  general  for- 
mula employing  newspaper  space  in  two 
local  weeklies,  window  cards  and  a  program 
distributed  to  his  own  mailing  list.  There 
are  variations,  of  course,  for  pictures  having 
special  appeals  to  groups.  Jeffries  says  he 
makes  it  a  particular  point  to  contact  school 
authorities  whenever  there  is  something  of  an 
educational,  genuine  literary  or  high  moral 
elements  in  the  content  of  his  features.  For 
display  he  uses  National  Screen  advertising 
for  forthcoming  and  current  attractions. 


Contest  in  England 
To  'Spot  the  Oddity' 

■When  the  Romford  (England)  Chamber  of 
Commerce  organized  a  competition  in  which 
entrants  had  to  spot  something  displayed  in 
sixty  shops  but  not  normally  sold  by  them. 
Manager  G.  E.  Sewell  of  the  Odeon  Havana 
saw  a  natural  tiein  with  Betty  E,  Box's  comedy 
aliout  a  mermaid  who  enters  society,  "Miranda." 

The  executive  committee  was  approached  and 
the  theatre  offered  for  the  prize-giving,  in  ex- 
change for  "reciprocal  publicity."  Window  cards 
were  displayed  in  all  shops.  The  mayor  pre- 
sented the  awards  and  as  a  result  of  the  co- 
operation Mr.  Sewell  was  elected  to  the  local 
chamber  of  commerce. 


Snipes  Poles  With 
'Raw  Deal'  Copy 

"Don't  Give  Yourself  a  Raw  Deal,  Drive 
Carefully  and  Live  to  See  'Raw  Deal'  at  the 
Norva  Theatre  (date)." 

Cards  bearing  this  copy  were  sniped  on  poles 
throughout  Norfolk,  Va.,  by  the  Norva's  man- 
ager, Earle  Westbrook,  and  Max  Miller,  EL 
field  representative. 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 

Public  Relations  Films 
Ready  for  Distribution 

A  scries  of  13  short  subjects — running  time, 
one  minute  each — for  institutional  advertising 
by  individual  theatres,  now  is  ready  for  distribu- 
tion, it  was  announced  this  week  by  W.  H. 
Hendren,  Jr.,  president  of  United  Film  Service, 
Kansas  City,  and  Carl  Mabry,  president  of 
Motion  Picture  Advertising  Service,  New 
Orleans.  According  to  the  announcement,  the 
pictures  will  be  sold  or  rented  on  a  non-profit 
basis  for  purchase  or  rental  as  a  complete  series 
or  selectively. 

The  films,  referred  tO'  in  an  article  by  Jack 
Jac'.:son  (see  Page  11,  this  issue),  are  designed 
as  a  public  relations  campaign  prorroting  the 
individual  theatre,  its  service  to  the  community 
and  various  interesting"  phases  of  average 
theatre  operation. 

T'he  thirteen  shorts  include  one  dramatizing 
the  American  nrivilege  of  freedom  and  worship 
and  urging  aicendance  at  the  church  of  the 
individual's  choice ;  two  deal  with  the  technical 
magic  which  makes  movies  possible,  one  explain- 
ing the  camera,  projector  and  sound;  one  stresses 
the  fact  that  children  are  safe  at  the  theatre  in 
contrast  to  the  unsupervised  play  which  con- 
stitutes many  other  recreations  of  youngsters ; 
others  deal  with  "movie  manners"  of  both  chil- 
dren and  grownups  to  promote  mutual  responsi- 
bility for  the  upkeep  and  preservation  of  the 
theatre  property. 


Krushen  in  Dallas  on 
'Red  River'  Openings 

Mori  Krushen,  United  Artists  exploitation 
manager,  left  for  Dallas  this  week  to  complete 
details  for  the  four-state  exploitation  and  pub- 
licity campaigns  for  the  day-and-date  openings 
of  Howard  Hawks'  "Red  River"  in  more  than 
300  situations. 

Krushen  will  direct  the  activities  of  Field 
Men  Claud  Morris,  Ben  Hill,  William  J.  Healy, 
Julian  W.  Bowes  and  William  Howard  Waugh 
who  have  covered  Texas,  Oklahoma,  Kansas 
and  New  Mexico  with  "Red  River"  publicity 
and  exploitation  material.  While  in  Dallas, 
Krushen  is  meeting  with  Interstate  circuit  and 
other  exhibitors  on  the  opening  of  the  liln\ 
scheduled  for  August  26. 


Ties  'Badmen'  in  with 
Salt  Lake  Pioneer  Show 

.\  tieup  was  made  with  Salt  Lake  City's 
"Days  of  '47"  celelbration  by  Manager  Bob 
Workman  of  the  Capitol  in  that  city  by  .which 
pioneer  square  dances  were  put  on  in  front  of 
the  Capitol  as  part  of  the  civic  observance.  The 
public  was  invited  to  join  in  the  dances  which 
were  in  keeping  with  the  theme  of  RKO's  "The 
Return  of  the  Badmen"  which  was  the  feature  9t 
Intermountain  Theatres'  Capitol. 

The  colorful  aspects  of  the  square  dances  and 
the  oldtime  costumes  wom  by  the  participant.^- 
formed  an  excellent  "curtain  raiser"  to  the  film. 
-SLC 


Zanuck's  'Gentleman's  A<>rcemcnt,' 
WideH  HailcdTriuinph.DxicHere! 

GrejiorY  Peck,  Diirothv  McGuicc,  /nhn  Garfield 
Acclaiini-.l  For  Tin  ir  'Mo-  t  BriUhmt  !\Tforn.,.nci-,' 

'^^^ 

Celeste  Holm  Sings 
lo  HfirseK,  in  Hbt— 

First  'Siraighf  Role 


NEWSY  PROGRAM.  For  that  up-to-the- 
minute,  tabloid-style  program,  exhibitors 
would  do  well  to  duplicate  the  example 
shown  above,  which  is  the  front  page  of  The 
Spotlight,  issued  in  Richmond  Hill,  N.  Y., 
by  Manager  Tory  Cavallo.  Your  attractions 
are  likely  to  get  more  attention  if  you  play 
them  up  in  this  newsy  style. 


'Sneaks'  to  Determine 
'Numbers'  Knowledge 

To  determine  the  extent  of  public  informa- 
tion on  "numlbers,"  Enterprise  will  divide  its 
six-city  sneak  preview  program  for  'The  Num- 
bers Racket,  the  Story  of  Tucker's  People"  be- 
tween three  cities  where  numbers  playing  flour- 
ishes and  three  where  it  has  been  unable  to  gain 
a  foothold.  Numbers  centers  are  New  York, 
Wasliington,  D.  C.  and  Detroit,  while  "no 
numbers"  cities  include  San  Francisco,  Okla- 
homa City  and  Duluth. 

."Mternate  openings  of  the  picture  will  be 
screened  to  ascertain  which  should  be  used  in 
the  final  version.  In  addition,  the  studio  will 
seek  to  determine  whether  certain  sequences  now 
held  in  reserve,  which  explain  wumibers  playing 
in  detail,  are  necessary  to  the  public's  under- 
standing of  the  racket.  When  these  tests  have 
been  completed  and  changes,  if  necessary,  made, 
the  negative  will  be  turned  over  to  MGM  for 
release. 


Continuous 
Advance  Card  Plug 

If  you  like  efficiency  you'll  like  the  idea  used 
by  the  Marine  Theatre  in  Brooklyn,  a  Century 
house.  In  the  rear  of  the  orchestra  and  on  the 
stairways  are  placed  displays  on  coming  at- 
tractions that  keep  up-to-date.  There  are  cards, 
6"  X  40",  for  each  attraction,  but  they  are  at- 
tached one  under  the  other.  When  one  card  be- 
comes current  it  is  detached  and  another  added 
at  the  bottom.  Simple,  but  ef¥ective. 


21 

'Carmen'  Campaign  to 
Reach  the  Small  Towns 

Coluniliia's  campaign  on  its  Technicolor  pro- 
(liKtidn,  "The  Loves  of  Carmen,"  is  said  to 
mark  the  first  time  a  motion  picture  merchandis- 
ing program  of  such  scale  will  be  carried  through 
past  the  key  metropolitan  cities  to  the  small 
towns  throughout  the  nation.  Through  the 
cooperation  of  affiliated  distributors,  'Carmen" 
storewide  tieups  are  being  established  in  retail 
outlets  in  every  county  in  every  state.  These 
medium  and  small-town  stores  will  be  a  part 
of  the  over-all  promotion  with  "Carmen"  dolls, 
castanets,  hair  ornaments,  jewelry,  cut-out 
books,  gypsy  costumes,  berets,  nail  polish  and 
other  accessories. 

More  than  35  national  manufacturers  and 
designers  are  cooperating  with  Carmen  Rose 
and  other  Carmen-inspired  merchandise  for 
store-wide  promotions  in  leading  department 
stores  throughout  the  country;  widely  diversified 
items  from  McCall  patterns  for  "Carmen 
blouses"  to  "Pocket  Books"  to  Studebaker  auto- 
mobiles. Included  among  the  cooperating  manu- 
facturers are  :  Celanese  and  JuUiard,  fabrics  ; 
Joyce,  shoes  and  bags ;  Artcraft,  hosiery;  Frank 
Starr,  gowns ;  Madame  Tewi,  lingerie ;  Coro, 
jewelry;  Luxor,  hats;  Jablovv,  coats;  Glentex, 
scarves.  Most  of  these  concerns  will  back  their 
"Carmen"  campaigns  with  national  ads,  special 
display  material  for  windows  and  counters,  and 
publicity  stills  for  women's  pages.  , 

Famous  personalities,  leaders  in  many  iwalks 
of  life  not  associated  with  motion  pictures,  are 
prominently  identified  with  various  phases  of 
Columbia's  campaign  to  launch  its  Rita  Hay- 
worth-Glenn  Ford  starrer. 

Howard  Ketcham,  color  engineer,  selected 
the  color,  "Carmen  Rose,"  which  is  being  fea- 
tured in  fall  fashion  lines ;  Dr.  Frederick  Wert- 
ham,  psychiatrist,  has  written  a  psychoanalytical 
study  of  the  character  of  Carmen  for  publication 
by  a  national  magazine ;  Bradshaw  Crandall, 
illustrator,  prepared  art  work  which  serves  as 
a  pictorial  pivot  for  the  campaign ;  Sophie  Kerr, 
novelist,  has  prepared  a  30-installment  serializa- 
tion of  "The  Loves  of  Carmen"  for  the  600 
papers  serviced  by  NEA ;  Arthur  Murray  is 
introducing  the  "Carmen  Flamenco"  in  his 
dancing  schools  in  150  cities;  John  Powers, 
modeling  authority,  has  selected  the  most  typical 
Spanish  beauty  from  among  America's  mbst 
beautiful  models ;  Ray  Block,  CBS  music  con- 
ductor-arranger, has  done  research  on  Spainsh 
Flamenco  music  with  an  eye  to  preparing  record 
albums  in  the  fall. 


Drive-In  Advertising 
G^oes  Institutional 

With  two  new  drive-ins  sharpening  competi- 
tion, Manager  C.  O.  Kirby  of  the  Missouri 
Drive- In  Theatre  near  Kansas  City,  has  started 
an  institutional  advertising  campaign  in  Kansas 
City  newspapers. 

First  ad  was  in  the  form  of  an  open  letter  to 
parents  telling  them  of  the  advantages  of  bring- 
ing the  children  to  his  drive-in — no  baby-sitter 
necessary,  bottle-warming  service,  playground 
and  pony  rides  for  the  older  children,  etc.,  all 
at  no  extra  charge. — K.C. 


'Broke  Out  of  Jail' 

A  man  dressed  in  prison  denim  served  as 
street  ballyhoo  for  Eagle  Lion's  "Canon  City" 
during  the  film's  engagement  at  the  20th  Cen- 
tury Theatre,  Buffalo,  N.  Y.  To  his  back  was 
affixed  this  sign :  "I  Broke  Out  of  Jail  to  See 
'Canon  City'  Now  at  20th  Century  Theatre." 


Borrows  Elephants  For  ^Dumbo^ 

The  classic  admonition  to  "go  out  and  borrow  an  elephant"  was  taken  literally  by 
Aage  Bremerholm,  RKO  Radio's  Manager  in  Denmark,  who  got  six  baby  elephants 
from  a  nearby  circus  as  an  exploitation  stunt  in  connection  with  a  local  showing  of 
Walt  Disney's  "Dumbo." 

Besides  lining  them  up  for  a  bow  to  a  wall  poster  of  "Dumbo,"  he  moved  several 
inside  the  Metropol  Theatre  for  a  look  at  the  picture.  Crowds  which  gathered  for  the 
fun  required  a  dozen  extra  policemen  to  unsnarl  the  resultant  traffic  jam. 


22 


SHOWMEN'S  TRADE  REVIEW,  Augusf  14,  mS 


Regional  Newsreel 

News  of  Events  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


KANSAS  CITY 


Bob  West  is  the  new  assistant  manager  of 
the  Durwood  Roxy,  downtown  first-run.  For- 
merly in  theatre  business  in  Florida,  he  succeeds 
Bob  Donohoe,  resigned  to  go  into  another 
business.  The  Giles  Theatre,  subsequent-run  on 
the  Missouri  west  side,  was  purchased  by  A.  A. 
Hubbard  from  Malone  and  Kohlhorst. 

Lawrence  Lehman,  manager  of  the  RKO 
Orpheum,  will  vacation  around  Santa  Bar- 
bara, Calif.,  when  he  takes  his  three  weeks' 
vacation  the  latter  part  of  the  month.  Ted 
Wynn,  assistant,  will  handle  the  house  in 
Lehman's  absence. 

Fox  Midwest  has  four  of  its  city  managers 
on  vacations — Barney  Joffe,  Tower;  Charles 
Barnes,  Granada ;  Krueger  Dillender,  Rockhill ; 
and  Pete  Pekarkek,  Brookside.  The  bosses,  too, 
are  away,  Elmer  Rhoden,  president,  and  Lon 
Cox,  film  buyer,  being  at  the  west  Coast  meet- 
ings of  National  Theatres  executives. 

The  Granada  Theatre,  Kansas  side  deluxer 
of  the  Fox  Midwest  circuit,  got  itself  a  new 
marquee  last  week. 

Milt  Overman,  Eagle  Lion  division  exploiteer, 
was  in  town  last  week  telling  Carl  Cooper, 
movie  critic  of  the  Kansas  City  Star,  details  of 
the  premiere  of  "Canyon  City"  in  Canyon  City. 
Overman  then  went  on  to  St.  Louis. 

Last  Tuesday  morning  (10)  Hugh  Siverd 
rented  out  his  Plaza  Theatre  to  Cricket  West, 
Plaza  fashion  shop,  for  its  annual  show  wrapped 
around  forthcoming  fashions. 


PHOENIX 


The  New  England  Bakery,  a  neighbor  of 
the  Fox,  helped  celebrate  the  theatre's  seven- 
teenth birthday  anniversary  by  chipping  in  with 
a  five-tier  birthday  cake  which  was  displayed 
in  the  lobby  mounted  on  a  pedestal  that  cov- 
ered a  hidden  phonograph.  A  recording  of 
"Happy  Birthday"  rang  out  continuously  while 
the  cake  slowly  revolved.  The  display  attracted 
quite  a  bit  of  attention. 

The  completely  remodeled  Coolidge,  in  Cool- 
idge,  was  reopened  under  a  new  name,  the 
Studio.  Roy  Tarrington  is  manager  and  Charley 
Roberts  his  assistant. 

The  Oasis,  in  A  jo,  closed  last  week,  bowing 
out  in  favor  of  a  new  theatre  which  will  open 
as  soon  as  its  air  conditioning  has  been  approved. 

Fifteen  boys  and  IS  girls  vied  in  the  finals 
last  week  at  the  El  Rey  Theatre,  Glendale,  for 
the  title  of  Mr.  Glendale,  Jr.  and  Little  Miss 
Glendale.  The  two  winners  will  compete  in 
Tucson  with  winners  in  other  Arizona  com- 
munities for  a  trip  to  Hollywood  and  a  chance 
at  the  Little  Miss  America  and  All-American 
Boy  titles  and  a  contract  in  the  movies. 

The  Lions  Club  of  Bisbee  held  an  auction  at 
the  Lowell  Theatre,  with  proceeds  going  to  the 
club's  program  for  visually  handicapped  persons. 


BALTIMORE 


J.  Lawrence  Schanberger  and  family,  Keith'iS 
Theatre,  are  back  from  an  Ocean  City  vacation. 
Lou  Cohen,  Essex  Theatre,  is  recuperating  at 
home  after  an  operation.  Mr.  and  Mrs.  Harry 
Silver,  Overlea  Theatre,  announced  the  forth- 
coming marriage  of  their  daughter.  Lee  Vogel- 


REGIONAL  NEWS  INDEX 

Atlanta  25 

'Baltimore      22 

Boston    26 

Charlotte   26 

Chicago   27 

Cincinnati    22 

Cleveland    22 

Columbus    27 

Denver    26 

Des   Moines    37 

Harrisburg    23 

Hartford    25 

Indianapolis    23 

Kansas  City    22 

Los  Angeles    23 

Louisville    27 

Minneapolis    22 

Milwaukee    25 

New  Haven    27 

New  York    24 

Oklahoma  City    25 

Omaha    23 

Philadelphia    24 

Phoenix    22 

Pittsburgh    37 

St.  iLouis    27 

Salt  Lake  City   26 

San  Francisco    26 

Toronto    26 

Vancouver    25 

Washington    23 


stein,  son  of  Harry  Vogelstein,  Baltimore 
Poster  Co.,  will  join  the  ranks  of  the  Benedicts 
on  the  21st.  A.  Frohlinger,  manager  of  the  Met 
Theatre,  recently  married,  is  having  a  house- 
warming  this  week. 

Mr.  and  Mrs.  Bill  Myers,  Echo  and  DeLuxe, 
spent  weekend  in  Virginia.  Al  Vogelstein,  back 
from  an  Ocean  City  vacation,  is  off  again  for 
some  fishing  at  Rehoboth  Beach,  Del.  The 
Stanley  Bakers,  Hicks  circuit,  are  enjoying 
the  ocean  in  Atlantic  City  while  the  Joe  Youngs, 
United  Artists,  are  using  the  same  ocean  at 
Odean  City,  Md. 

Mark  Silver  has  been  appointed  eastern 
division  manager  for  United  Artists.  While  the 
Rivoli  Theatre  is  getting  a  facelifting  via  a  new 
marquee.  Harry  Brown  has  taken  off  for  a 
few  weeks'  holiday.  Will  Covington,  Baltimore 
Poster  Co.,  is  back  on  the  job  after  a  summer 
holiday.  Overlea  Theatre,  closed  for  the  summer, 
reopens  in  September.  The  Jack  Dawses  are 
joining  the  local  film  crowd  vacationing  in 
Ocean  City. 

Absentee  members  of  the  Variety  Club  missed 
a  great  show  Saturday  night  when  Bert  Claster 
brought  up  part  of  the  Hipp  show,  headed  by 
Dave  Barry,  and  Eddie  Leonard  sent  up  the 
Marveleers  to  entertain.  The  annual  outing  of 
Tent  No.  19  at  Camp  Ritchie  is  scheduled  for 
Aug.  17. 

NCR  to  Protest  to  RKO 

North  Central  Allied  is  preparing  a 
protest  to  the  home  office  of  RKO  fol- 
lowing issuance  by  the  township  of 
Bloomington,  Minneapolis  suburb,  of  a 
theatre  building  permit  to  Wendell 
Bjorkman,  an  RKO  salesman.  The  vil- 
lage is  unincorporated  and  a  theatre  li- 
cense is  not  required.  NCA  will  ask 
RKO  to  state  its  position  with  regard 
to  salesmen  competing  with  its  custom- 


CLEVELAND 


Max  M.  Jacobs,  long  time  active  in  all 
branches  of  the  motion  picture  industry  as  an. 
exhibitor,  and  a  distributor,  is  now  in  the 
theatre  premium  and  promotion  business,  oper- 
ating the  National  Enterprises,  504  Film  Bldg.' 

On  Friday  the  13th  local  film  men  will  honor 
Robert  Richardson  on  his  recent  appointment  as 
local  Eagle  Lion  branch  manager.  Previously 
he  was  RKO  salesman  here.  The  Schultz 
theatre  interests  have  purchased  the  Ohio^ 
Theatre,  Marion,  from  John  J.  Huebner. 

Wedding  bells  will  ring  in  Septemiber  for 
Blair  Mooney,  son  of  Milton  A.  Mooney,  Co- 
operative Theatres  of  Ohio,  and  Gail  Jaster  of 
this  city.  Blair  Mooney  is  one  of  the  Co-op 
bookers. 

Gertrude  Tracy,  former  manager  of  Loew's 
Ohio  Theatre  and  the  Knickerbocker  Theatre 
in  Cleveland,  has  been  appointed  manager  of 
the  Parma.  Cliff  Peg  is  transferred  from  the 
Parma  to  the  Beach  Cliff  and  John  Newkirk  of 
the  Beach  Cliff  will  manage  the  New  Mayland 
Theatre  when  it  opens  in  September.  George 
Brenner,  former  Milo  Theatre  manager,  is  now 
managing  the  Saginaw,  Mich.,  Drive-In,  affili- 
ated with  the  Al  Ochs  Drive-In  circuit.  Jimmy 
Stecker,  who  has  been  in  New  York,  has  re- 
turned to  Cleveland  and  is  now  with  Ohio 
Theatre  Suipply  Co.  in  a  sales  capacity.  Mike 
Bovit  of  Loew's  Stillman  Theatre  service  per- 
sonnel has  been  transferred  to  the  State  Theatre 
to  train  as  an  assistant  manager  under  manager 
Maurice  Druker. 

MINNEAPOLIS 

The  village  council  of  Golden  Valley,  Minne- 
apolis, suburb,  has  granted  a  permit  to  J.  R. 
Powers  and  H.  F.  Williams  of  Minneapolis  to 
build  an  800-seat  theatre  there,  on  the  site  of 
a  recently-built  garage  wihich  wiU  be  remodeled. 
There  will  be  a  parking  lot  for  350  cars. 
Entire  cost  will  be  about  $100,000. 

James  Nederlander,  son  of  David  Nederlander, 
Detroit,  has  been  named  manager  of  the  Lyceum. 
The  Nederlander  family  has  been  in  theatre 
business  35  years  and  operates  legitimate 
theatres  in  Detroit,  Chicago  and  Toledo  and 
recently  purchased  the  Lyceum,  which  will  be 
switched  to  an  exclusive  legitimate  theater. 

Cedar  has  been  selected  as  the  name  for  the 
new  neighborhood  theatre  .being  built  by  Nathan 
Shapiro  and  Ben  Berger  in  the  Seven  Corners 
district.  It  is  expected  to  open  in  Septem'ber. 

Richard  Dorfer,  projectionist  at  the  Wayzata, 
Wayzata,  Minneapolis  suburb,  for  eight  years 
was  killed  when  a  light  seaplane  in  which  he 
was  riding  crashed  into  neanby  Lake  Minne- 
tonka. 


CINCINNATI 


Harry  Bugie  resigned  as  branch  manager  of 
Eagle  Lion  and  Harris  Dudelson,  who  had  been 
managing  the  United  Artists  branch  in  Cleve- 
land, has  taken  over.  Milt  Cohen,  Eastern  Divi- 
sion Manager,  Eagle  Lion,  and  Max  Youngstein, 
head  of  Advertising,  held  a  meeting  with  the' 
sales  staf?  in  iCincinnati  the  past  week. 

The  board  members  of  the  West  Virginia 
Theatre  Managers  Association  held  a  meeting 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 

REGIONAL 


NEWSREEL 


23 


PLAN  EQUIPMENT-EXHIBITOR  MEET.  Det-ils  of  the  TESMA-TEDPA  Trade  Show  and  St.  Louis  theatre  owners' 
convention  to  be  held  Sept.  27-30  in  St.  Louis,  were  ironed  out  at  the  gathering  of  equipment  manufac- 
turers, dealers  and  exhibitor  representatives  pictured  above.  Seated:  Thomas  James,  Chief  Barker  St.  Louis 
Variety  Tent;  TEDPA  President  Ray  C.  Colvin;  TESMA  Secretary-Treasurer  Roy  Boomer;  TOA  Board  Chairman 
Fred  Wehrenberg;  Robert  Tolan,  Tol-Pak  Co.  Standing:  St.  Louis  Convention  Bureau  Manager  Morris  Landau; 
Charles  Blood,  Star  Mfg.  Co.;  G.  A.  Shock,  Baldor  Electric  Co.;  William  Moran,  Star  Mfg.  Co.;  Gregory 
Lucy,  Jefferson  Hotel;  Henry  Weiss,  Typhoon  Air  Conditioning  Co.;  Robert  Scat,  Se  t  Advertising  Agency. 


in  Charleston,  W.  Va.  on  Aug.  10;  and  Ruibc 
Shor,  business  agent,  Cincinnati,  attended.  Helen 
Eberhart,  secretary  at  Universal-International, 
announced  her  marriage  on  May  13,  to  Sam 
Ciron.  Mr.  and  Mrs.  Virgil  Jackson,  Cblumibus, 
left  on  a  train  trip  to  Minnesota.  John  Murphy, 
Jackson's  partner,  is  vacationing  in  California. 

Dorothy  Fislier,  former  biller  for  RKO-Radio, 
died  Friday,  Aug.  6,  at  Christ  Hospital,  after 
an  illness  of  over  two  years. 

Paramount  Publicist  Charles  C.  Perry  died 
Wednesday,  Aug.  4,  at  the  age  of  57,  after  a 
short  illness.  Perry  leaves  a  son.  Jay,  three 
brothers  and  tiwo  sisters,  all  of  New  York  City. 
Funeral  services  were  held  at  the  McNally 
American  Legion  Post  in  New  York  which 
Perry  helped  found.  Herb  Kneller,  iBroad 
Theatre,  Lancaster,  is  slowly  recovering  from 
a  severe  siege  of  pneumonia. 


LOS  ANGELES 


New  booker  at  Eagle  Lion  is  Jack  Katz, 
formerly  of  Chicago. 

Harry  Vinnicof,  head  of  the  labor  committee 
of  the  Southern  California  Theatre  Owners 
Association,  has  been  handling  service  and 
maintenance  contracts  with  Local  399.  In  addi- 
tion to  his  own  chain,  Vinnicof  has  done  a  good 
job  for  SCTOA  mem'bers. 

General  Counsel  Paul  Williams  of  the  SCTOA 
warns  local  ex'hibs  to  beware  of  a  John  Hoshor 
or  any  of  his  representatives.  Williams  says 
they  ha've  been  working  a  photograjphic  con- 
testant tie-up  on  "Magic  Valley"  and  that  the 
Better  Business  Bureau  advises  Hoshor  has 
been  convicted  of  eight  cotmts^of  violations  of 
the  Corporate  Securities  Act. 

The  Studio  Drive-In  Theatre  opened  Aug.  13 
at  5353  Sepulveda,  in  Inglewood.  Syd  Lehman's 
Exhiibitor  Service  is  doing  the  buying  and 
booking. 

Gold  life  membership  cards  in  Moving  Pic- 
ture Operators  Local  150  have  been  awarded 
Oscar  Wood,  Rae  Odett,  Tom  Armentrout  and 
"Pop"  Kenton.  Gold  honorary  membership 
cards  were  given  Harry  Vinnicof,  Lloyd  Owens- 
by,  John  T.  Filbert  and  Bob  Beretta. 

Milt  Hossfeld  purchased  the  Huntington  and 
Park  Theatres  in  Huntington  Park  from  B.  J. 
Crandall. 


OMAHA 


The  volunteer  fire  department  at  Papillion, 
Neb.,  and  Manager  Art  Sunde  had  to  get  out 
early  one  morning  and  reinforce  the  walls  of 
the  newly  opened  Pappio  Theatre.  Extremely 
heavy  rains  brought  near-flood  conditions  and 
danger  to  the  theatre. 

MGM  has  a  new  lounge  for  its  employes. 
The  Community  at  Macedonia,  la.,  shut  down. 

Vacationist  include:  Rich  Wilson,  MGM, 
back  from  Yellowstone  ;Irma  DeLand,  RKO ; 
Marcella  Carlsen  and  Marian  Deveney,  United 
Artists ;  and  iMarjorie  Gerlack  and  Mary  Linde, 
Paramount. 

Charles  Knickerbocker  came  here  from  Kansas 
City  as  20th  Century-Fox  salesman.  Orville 
Eby  replaces  Rich  Anderson  as  assistant  shipper 
at  Paramount.  Mort  Eidhenberg,  Sr.,  has  moved 
over  to  Des  Moines  as  Universal-International 
salesman.  He  formerly  was  with  Columbia  as 
a  salesman,  a  spot  now  held  by  his  son  Mort,  Jr. 
U-I  District  Manager  Foster  Blake  stopped  at 
the  Omaha  exchange.  Gerry  McAuli'ffe  is  a 
new  United  Artists  secretary.  Ben  Funston 
closed  the  Star,  Mason  City,  la.,  for  remodeling. 

Nate  Galbreath,  U-I  salesnian,  was  ill  for  two 


weeks.  E.  C.  Petsch  will  open  Omaha's  second 
drive-in  this  month  the  500-600  car  Grandview, 
south  of  the  city.  H,  Tammen  has  almost  com- 
pleted remodeling  of  the  Dakota,  Yankton,  S.  D. 

Mrs.  Carl  'Nedley,  wife  of  the  Salt  Lake  City 
MGM  branch  manager,  visited  her  son,  Bill, 
MGM  booker  here,  for  two  weeks.  Mrs.  Wil- 
liam Gaddoni,  wife  of  the  new  MGM  boss  here, 
arrived  in  Omaha  and  only  a  few  days  after 
had  to  be  taken  to  the  hospital  for  treatment  of 
a  bronchial  cold. 


INDIANAPOLIS 


The  Selznick  Releasing  Organization,  has 
opened  local  offices  at  445  North  Penn  St.  H.  L. 
Frost,  is  sales  manager,  James  Kaylor,  salesman 
and  Booker  and  Pauline  Neese,  secretary  and 
assistant  booker. 

Representatives  of  Hohman-Clinton,  Corp., 
subsidiary  of  Balalban  &  Katz,  are  preparing  to 
exercise  the  option  on  a  site  for  a  new  1,000- 
seat  motion  picture  theatre  in  Marion,  Ind. 

John  M.  Keller,  head  booker,  RKO,  is  at- 
tending regular  maneuvers  of  the  National 
Guard,  at  Camp  Atterbury,  Ind.  Herbert  Boss, 
Eagle  Lion  city  salesman,  has  resigned  and  is 
suceeded  by  Jerry  E.  Weiss,  northern  Indiana 
salesman.  Monogram  Manager  Carl  Harthill 
and  Salesman  W.  K.  Embleton,  attended  the 
Monogram  sales  meeting  at  the  Drake  Hotel, 
Chicago,  over  the  weekend.  Ted  Mendelssohn, 
Universal  -  International  exchange  manager,  is 
spending  his  vacation  in  New  York  and  Atlantic 
City.  A  testimonial  dinner,  in  honor  of  George 
T.  Landis,  resigned  branch  manager,  20th  Cen- 
tury Fox,  was  held  July  31  at  the  Variety  Club. 
He  was  presented  with  a  radio  console,  and  a 
parchment  scroll. 

United  Artists  Salesman  Harry  Hays,  who 
recently  suffered  a  heart  attack,  is  in  Kansas 


Polio  Closes  Theatre 

St.  Louis  reports  that  a  polio  out- 
break in  St.  Francisville,  111.,  caused 
Mayor  Floyd  E.  Leathers  to  order  a 
two-week  closing  of  all  theatres, 
churches,  ball  parks  and  other  places  of 
public  assembly.  Five  cases  of  infantile 
paralysis  were  reported  during  the  past 
three  weeks  in  that  city  of  1,500  resi- 
dents. The  town's  500-seat  theatre  is  op- 
erated by  Max  Krutsinger. 


City  recuperating.  Film  Classics  Salesman  Ray 
Thomas  accompanied  him.  Charles  Kreigbaum, 
operator  of  the  Arc,  Lafayette,  Ind.,  is  recuper- 
ating at  his  summer  cottage,  Lake  Manitau,  Ind., 
after  attending  a  heart  clinic  at  Mentone,  Ind. 


WASHINGTON 


Sam  Wheeler,  former  Washingtonian  and 
manager  of  the  local  Film  Classics  exchange, 
was  a  local  visitor  from  California.  He  was 
in  the  east  attending  a  national  sales  meeting 
of  Film  Classics,  in  New  York.  Whedler  is 
now  General  Sales  Manager  of  Film  Classics, 
and  is  permanently  located  in  California. 

Glenn  Norris,  20th  Century  Fox  branch 
manager,  and  Bill  Michalson,  exploiteer,  visited 
Richmond,  Va.,  to  confer  with  Sam  Bendheim 
and  Morton  Thalhimer  of  Neighborhood 
Theatres. 

Sara  Young,  captain  of  the  Women's  Com- 
mittee for  the  Variety  Club  Wdfare  Awards 
Drive,  held  a  meeting  of  her  special  committee 
to  go  over  plans  for  the  ladies'  participation  in 
the  drive.  Among  those  present  were  Lorene 
Boucher,  Tacie  Davis,  Clara  Lust  and  Ann 
Griffin. 

Vacationists  at  20th  Century-Fox  are  Mary 
Daly,  booker's  secretary  and  Josephine  Deavers, 
biller. 


HARRISBURG 


The  State  Theatre  plans  -its  21st  anniversary 
for  late  this  month,  with  Manager  E.  G.  Wol- 
laston  and  Faibian  Exploiteer  Edgar  Goth  co- 
operating on  stunts  to  puiblicize  and  celebrate. 
Wollaston,  who  is  also  Fabian  city  manager, 
is  back  at  his  desk  after  a  six-week  absence  due 
to  an  operation.  Two  other  downtown  managers 
on  vacation  are  Sam  Gilman,  Loew's  Regent, 
and  his  wife  in  Atlantic  City,  and  Bob  Sidman, 
Senate,  visiting  at  a  mountain  cabin. 

Visitors  locally  were  Lou  Golding,  Faibian 
area  manager,  and  Roy  Chetker,  son-in-law  of 
one  of  the  owners  of  the  Wemetco  circuit, 
Florida,  who  is  making  a  tour  to  study  theatre 
operation.  Also  in  town  were  Carter  Barron, 
Washington,  Loew's  district  manager,  and  Max 
Miller,  Eagle  Lion  representative. 

Ike  Davis,  Colonial  maintenance  man,  and 
wife,  Ardella,  are  spending  their  vacation  at  the 
summer  home  of  Colonial  manager  Jack  O'Rear, 
along  the  Susquehanna.  Other  theatre  personnel 
'   (Continued  on  Page  24) 


24 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 

REGIONAL  NEWSREEL 


Jock  MacGregor 


LONDON  OBSEBVATIONS 

Exhibitors  Guests  of  Producer  Knight  on  Coverage 
Of  Olympic  Games  for  Special  Feature  and  Newsreels 

By  JOCK  MacGREGOR 

Celebrating  thirty-five  years  in  pictures  is 

Castleton   Knight.    Mainly   concerned  with 
newsreels  in  recent  years,  he  is  currently  pro- 
ducing the  Technicolor  feature  of  the  Olympic 
Games  and  revealing  that  he  has  forgotten 
none  of  the  old  show- 
manship tricks  learned  in 
his  early  days  on  the  ex- 
hibition side. 

Had  the  running  of  the 
games  on  the  day  I 
visited  Wembley  been  as 
smoothly  efificient  as  the 
working  of  the  film  unit, 
it  would  have  been  a 
notable  occasion  instead 
of  a  rather  dull  memory. 

Each  day  he  has  had 
parties  of  independent 
exhibitors  from  all  over 

the  country  as  his  guests  to  see  how  the 
games  are  being  covered  for  newsreels  and 
the  special  feature.  Coaches  collect  them 
from  Wardour  Street,  an  excellent  lunch  is 
given  and  tea  is  provided  before  they  return 
to  town.  Accommodation  is  also  found  for 
provincial  showmen  and,  needless  to  add, 
many  are  coming  hundreds  of  miles  to  take 
advantage  of  this  fine  goodwill  builder. 

Cameras  are  placed  at  strategic  points  for 
all  events.  There  are  portable  towers  and 
special  low-slung  mobile  camera  dollys  de- 
signed not  to  interrupt  the  spectators'  view. 
Some  seventy  cameramen  using  the  new 
Technichrome  process  are  photographing  this 
$1,000,000  production  which  is  being  edited 
and  narrated  for  each  country. 

The  technicians  wear  a  special  uniform 
consisting  of  a  red  beret,  white  blazer  and 
special  tie.  Prominently  displayed  on  the 
jacket  and  elsevvhere  is  the  insignia .  of  the 
five  Olympic  Games  rings,  with  the  Rank 
gongster  ingeniously  worked  into  the  design. 
Castleton  Knight  deserves  top  marks  for  it. 

At  every  venue  the  efficiency  was  the  same. 
I  went  with  the  unit  covering  the  yachting  at 
Torquay.  Here  Jack  Whitehead  of  the  Den- 
ham  special  effects  department  was  in  charge 
and  had  adapted  the  "Melody"  speedboat  for 
his  requirements.  In  the  stern  he  had  organ- 
ized special  stands  for- his  Newall  camera, 
modified  to  take  the  Technicolor  magazines 
and  the  batteries  and  still  leave  room  for  his 
assistants  Henry  Slagter  and  Arthur  Len- 
ning  to  operate.  In  the  bow.  Universal  News' 
Ronnie  Noble,  filming  for  all  newsreels,  had 
a  new  Mitchell  camera  and  the  latest  Western 
Electric  portable  recorder  operated  by  Stan- 
ley Crockett. 

From  this  launch  we  kept  up  with  all 
events  and  many  scenes,  which  were  both 
breathtakingly  thrilling  and  beautiful,  were 
pho'tographed. 

This  two-hour  record,  which  Eagle  Lion 
will  release,  will  give  a  far  more  comprehen- 
sive view  of  the  Olympic  Games  than  was 
gleaned  by  any  spectator  in  attendance.  It 
is  set  for  release  throughout  the  world  in 
the  first  week  in  September,  when  it  will  still 
be  a  top  exploitation  subject.  Incidentally, 
the  prints  are  being  fiown  to  all  parts,  with 


many  air  lines  carrying  them  gratis  or  for 

only  a  nominal  charge. 

*  *  * 

I  took  advantage  of  being  in  the  West 
Country  to  look  at  the  proposed  Paignton 
studios  which  have  been  so  severely  criticized 
in  some  sections  without '  being  seen.  F.  C. 
Dubois,  formerly  at  Sound  City,  showed  me 
around,  and  the  existing  premises,  which 
were  once  the  home  of  the  Washington 
Singer  family,  lend  themselves  to  easy  adapta- 
tion. Already,  work  has  started  on  the  con- 
version and  orders  placed  for  RCA  sound. 
Mole  Richardson  lighting  and  Newall  cam- 
eras. It  is  hoped  to  start  filming  in  three 
months.  This,  I  feel,  is  optimistic. 

Later,  they  hope  to  build  an  eight-stage 
lot  on  the  outskirts  of  the  town.  There  are 
obvious  snags  to  filming  so  far  from  London, 
but  the  sponsors,  whom  it  is  noted,  have  not 
been  associated  with  recent  British  produc- 
tion, have  novel  schemes  including  a  reper- 
toire company  to  find  talent. 

The  proposition  seems  to  fall  on  the  sub- 
ject of  finance  for  production.  They  are  in- 
viting exhibitiors  to  participate  in  an  or- 
ganization bearing  the  high-falluting  title  of 
National  Independent  Cinema  Owners.  This 
requires  them  to  put  up  £100  deposit  on 
each  £10  of  Founders  shares  which  they  buy. 
This  would  be  a  first  charge  against  produc- 
tion and  would  give  the  exhibition  rights  to 
the  picture.  The  fact  that  the  interest  offered 
is  seven  and  a  half  per  cent  speaks  for  itself. 

This  sounds  practical  on  paper  but  the 
sponsors  obviously  do  not  know  British  ex- 
hibitors, who  reg'ard  production  as  a  gamble 
and  encounter  enough  financial  headaches 
showing  pictures  without  making  them.  Be- 
sides, names  do  impress,  and  the  sponsors  are 
not  well  known. 

A  film  is  being  prepared  for  exhibitors  to 
see  what  the  studios  will  be  like.  When  com- 
pleted, this  will  be  shown  at  a  special  per- 
formance at  Mrs.  E.  Preston's  Moston  Im- 
perial Picture  Palace,  Manchester,  and  else- 
where. Meanwhile,  A.  Williams,  a  former 
cinemanager,  is  touring  the  country  explain- 
ing the  scheme. 

^       ^  ^ 

Heartiest  congratulations  to  Jock  Lawrence 
who  has  been  awarded  the  Order  of  the 
British  Empire  by  His  Majesty  for  his  work 
during  the  war.  Currently  visiting  this  coun- 
try, he  returns  to  the  United  States  later  in 
the  month  and  will  take  with  him  Sydney 
Wynne  of  the  J.  Arthur  Rank  Organization, 
who  is  to  attend  the  opening  of  the  Odeon 
Carlton,  Toronto,  next  month. 

*  *  * 

Frank  Shaw  has  been  appointed  publicity 
director  for  Transatlantic  after  ACT  trouble 
over  the  employment  of  Americans.  Ironi- 
cally, he  is  not  a  member. 

Happy  Patrons 

George  Grandstrom,  operator  of  the 
Grandview  and  Highland  in  St.  Paul, 
Minn.,  refuses  to  sell  popcorn  in  either 
theatre.  He  figures  that  while  he  might 
lose  a  few  dollars  in  sales  he  would 
make  it  up  in  hapny  customers. 


{Continued  from  I'lujc  23 j 
on  leave  are  Richard  Peck,  Rio,  on  a  Naval  Re- 
serve cruise  to  Newfoundland ;  Catherine  Dur- 
brow.  State,  in  California;  and  Betty  Crouse, 
State,  in  Florida  and  Virginia. 

Colonial  has  new  carpeting  on  the  wide 
staircases  and  throughout  the  house. 

James  Leone,  State  operator,  received  sym- 
pathy of  co-wo;kers  on  the  death  of  his  wife. 

PHILADELPHIA 

Milt  Young,  tub  thumper  for  Columbia,  spent 
his  vacation  painting  his  home.  Marie  Schaefifer 
and  Virginia  Everly  flew  back  to  work  at  20th 
Century-Fox  from  Chicago  where  they  spen^ 
their  vacation. 

Eagle  Lion  will  be  host  on  August  17  at  the 
Warwick  Hotel  at  a  luncheon  tendered  to 
Milton  Cohen,  recently  appointed  division  man- 
ager. From  the  home  office  will  come  William 
J.  Heineman,  Max  E. '  Youngstein  and  Jerry 
Pickman. 

John  Golder  is  now  national  district  manager 
for  Jam  Handy  commercial  films.  Division 
Manager  Ray  Moon  and  Joe  St.  Clair  and  Jack 
Bloom  visited  the  local  20th  CentudyFox  office 
from  the  home  grounds.  Joe  Engel,  Quality 
Premium  sales  representative,  while  on  vacation 
sent  in  several  "deals."  The  Earle  Theatre  will 
return  to  stage  shows  next  month.  Helen  Mc- 
Donough  is  back  at  Warner's  inspection  depart- 
ment, replacing  Christine  Maynard,  resigned. 

~ Elmer  Hirth,  booker  for  the  Goldman  Theatres 
was  out  with  a  siege  of  the  new  virus  infection. 
Gerry,  son  of  National  Theatre  Supply's  Mickey 
Lewis,  spent  a  time  in  Atlantic  City  Hospital 
with  a  cut  leg  suffered  in  a  beach  mishap. 

John  J.  Scully,  Jr.,  formerly  of  the  Philadel- 
phia Universal-International  sales  staf¥,  was 
married  at  Lansdowne,  Pa.,  Aug.  7  to  Frances 
Muir  Marks  of  Montgomery,  Ala.  The  bride 
served  overseas  with  the  Red  Cross  during 
World  War  TI  and  the  groom,  an  artillery 
captain,  spent  24  of  his  36  months  overseas  in 
Nazi  prison  camps.  He  is  the  son  of  John  J. 
Scully,  U-I  district  manager,  and  nephew  of 
William  A.  Scully,  U-I  vice-president. 

NEW  YORK 

The  Grande,  on  east  86th  street  near  Lexing- 
ton, has  quit  booking  through  Liggett- Steif el 
and  will  book  its  own  product  in  the  future. 
Owner  Nathan  D.  Steinberg  announced.  The 
Ritz  at  Spring  Lake  has  been  taken  over  by 
the  Ramldb  Amusement  Corporation  and  will 
buy  and  book  through  Independent  Theatre 
Service.  The  St.  James  at  St.  James,  Long- 
Island,  has  been  taken  over  by  the  Nalpac 
Enterprises,  Inc.,  President  David  L.  Caplan 
announced.   Ligget-Steifel  will  buy  and  book. 

Filmrowite  George  Gonzalez,  who  can  dive 
like  a  porpoise  and  swim  like  a  fish  came  out 
of  the  Castle  Hill  pool  events  with  a  first  prize 
for  diving. 

United  Artists  has  sold  two  double  bills  to 
Loew's  metropolitan  circuits  —  "Arch  of 
Triumph"  and  "New  Orleans"  on  one,  "On  Our 
Merry  Way"  and  "Christmas  Eve"  on  the  second. 

Universal  Sales  Chief  William  ScuMy  and 
Eastern  Ad-Publicity  Head  Maurice  A.  Berg- 
man planed  to  the  coast  last  weekend  for  studio 
conferences. 

Funeral  services  were  held  here  last  week  for 
Charles  C.  Perry,  53,  special  representative  for 
Paramount  in  Cincinnati  who  died  Aug.  4  at 
the  Jewish  hosipital  in  that  city. 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 

REGIONAL  NEWSREEL 


25 


ATLANTA 


The  Woinetco  theatres  in  Miami,  Fla.,  have 
let  contracts  for  the  first  television  station  in 
that  city.  The  Plymouth  at  Plymouth,  Fla.,  was 
forced  to  close  due  to  lack  of  business.  Recent 
drive-in  openings  were  the  Skyway  in  Lake- 
mount,  Tenn.,  and  G.  D.  Baker's  in  Fountain 
City,  same  state. 

Universal-International  has  transferred  Char- 
lotte Branch  Manager  Jimmy  Frew  to  Atlanta 
in  the  same  capacity.  Mrs.  Florence  Bateman 
is  the  new  secretary  at  Exhibitors  Service.  Mr. 
and  Mrs.  W.  D.  Bell  are  the  new  owners  of 
the  Buchanan  in  Buchanan,  Ga.,  with  improve- 
ments in  prospect.  Merritt  Davis,  former  Re- 
public district  manager,  has  been  appointed 
manager  of  its  A'tlanta  office,  replacing  Jimmy 
Hobbs  who  moved  over  to  Monogram  as  its 
local  manager.  Screen  Guild's  special  sales 
representative  Joe  Fieldman  has  resigned  tO' 
enter  business  for  himself.  Lois  Johnson  is  the 
new  cashier  at  the  Tower. 

Alanager  Harvey  Smith  of  the  Tower  and  his 
family  observed  his  birthday  in  Anderson,  S.  C. 
Mrs.  Betty  Crum,  secretary  to  Wil'by-Kincey 
District  Manager  R.  M.  Kennedy  in  Alabama 
and  Tennessee,  is  back  from  a  New  Orleans 
vacation.  Kay  Exchanges'  Ike  Katz  returned 
from  a  trip'  to  New  York,  and  its  Martha  Gin- 
nells  is  hospitalized. 


OKLAHOMA  CITY 

Three  stars  of  top  rank  will  make  personal 
appearances  here  Aug.  7th,  afternoon  and  night, 
on  the  Warner  stage.  Dorothy  Malone  is  the 
girl,  Dennis  Morgan  and  Jack  Carson  the  two^ 
guys  in  "Two  Guys  From  Texas." 

As  a  bit  of  exploitation  for  "A  Date  With 
Judy"  currently  playing  at  the  Home  theatre 
here,  there's  a  contest  on  to  find  the  local  girl 
wihose  lip  imprint  most  nearly  resembles  that 
of  actress  Jame  Powell  or  "Judy."  Blanks  are 
available  at  cosmetic  counters  of  drug  and  de- 
partment stores. 

Melvyn  Douglas,  one  of  the  stars  of  "Mr. 
Hlandings  Builds  His  Dream  House,"  made 
personal  appearances  at  the  house  of  the  same 
name  here  Aug.  6  and  7. 

The  Criterion  Theatre  at  Shawnee,  Okla., 
had  Penny  Day  on  July  31.  All  children  11  and 
under  were  admitted  for  a  penny  to  see  Johnny 
Mack  Brown  in  "Gun  Talk." 


HARTFORD 

Jim  McCarthy  of  the  Strand,  Hartford;  Ed 
Lynch,  Roger  Sherman,  New  Haven;  Jack 
Sanson,  State,  Manchester,  are  among  the 
Warner  circuit  men  back  at  their  desks  follow- 
ing time  off.  The  engagement  of  Daniel  Schu- 
man,  son  of  Leon  Schuman  of  Hartford  Theatre 
Circuit,  and  Bella  Katz,  Colchester,  Conn.,  was 
announced. 

Otto  Tefifs,  .partner  in  the  State,  New  Britain, 
Conn.,  has  sold  his  interest  in  a  New  Britain 
restaurant.  Eddie  Christiansen  is  iiew  assistant 
manager,  .\rch  Street,  New  Britain.  Harry 
Hoff,  Strand,  Hartford,  is  back  from  a  Winsted, 
Conn.,  vacation.  Stanley  Sinski  is  the  new 
manager,  Strand,  Plainville,  Conn.  Shulman 
Theatre  circuit,  which  operates  the  Rivoli  and 
Webster  in  Hartford,  has  moved  its  head- 
quarters to  1731  Park  St.  here. 

Marleleine  P'crrcr  is  now  lasliier,  Colonial, 
Hartf(jr(l.  luldic  Hagen  is  new  electrician  at  the 
Center,  Hartford.  Shirley  Nelson  has  joined 
cashiering  staf?  at  Arch  Street,  New  Britain. 


TOA  CONVENTION  COMMITTEE  MEETS.  Committee  for  the  Theatre  Owmers  of 
America  convention,  which  is  scheduled  to  be  held  at  the  Drake  Hotel  in  Chicago  Sept. 
24-25,  meets  in  the  Windy  City  to  map  plans  for  the  conclave.  Left  to  right:  Nathan  H. 
Piatt,  chairman  of  the  entertainment  committee;  John  Balaban,  general  chairman  of  the 
convention  committee,  and  Edward  G.  Zorn,  vice-chairman. 


Russ  Grant,  formerly  with  Loew-Poli  Theatres, 
Hartford,  now  with  Loew's  circuit  publicity 
office.  New  York,  was  here  on  a  weekend  visit 
with  Mrs.  Grant. 

Bill  Powell  is  taking  over  control  of  the 
Kameo,  Pittsfield,  Mass.  The  Capitol  at  Pitts- 
field  was  bought  by  Western  Mass.  Theatres. 

George  Landers,  Hartford  division  manager, 
E.  M.  Loew's  Theatres,  leaves  Aug.  14  by  car 
for  a  Los  Angeles  vacation,  with  his  son  Richard 
and  Ira  Loew  of  the  firm's  head  office. 

VANCOUVER 

Jimmy  Patterson,  20th  Century-Fox  manager, 
and  Jimmy  Davie,  RKO  manager,  are  both 
back  from  their  Canadian  regionals  held  in 
Toronto.  Both  collected  prize  money.  Famous 
Players  Managers  .Association  held  a  stag  party 
for  Jack  Burdick,  manager  of  Famous  Players' 
Stanley  prior  to  his  marriage  to  Marguerite 
Murphy  and  presented  him  with  a  pair  of 
woolen  blankets  for  his  new  home. 

Martin  Cave,  manager  of  the  Dominion,  Vic- 
toria, and  Shelia  Bejay,  manager  of  the  Rio, 


New  Theatres 


Des  Moines — Central  States  Theatres  will  start  con- 
structing a  700-car,  $100,000  drive-in  at  Mason  City, 
la.,  in  September. 

Atlanta — Duncan  and  Richards  are  building  a 
$100,000  theatre  at  Cordele,  Ga.  F.  Arthur  Hazrd 
plans  a  new  theatre  at  Augusta,  Ga.  Martin  Theatres 
is  starting  work  on  a  drive-in  at  Valdosta,  Ga.  A 
group  of  war  veterans  plan  a  new  house  in  Montgom- 
ery, Ala. 

Minneapolis — J.  R.  Powers  and  H.  F.  Williams  were 
granted  a  permit  to  erect  an  800-seat  theatre  in  Golden 
Valley,  Minneapolis  suburb. 

Hartford,  Conn. — Town  Council  of  Johnston,  R.  I  . 
has  given  permit  to  John  Petrucci  to  build  an  open 
air  theatre  there. 

St.  Louis — The  Frisina  St.  Clair  Theatre  Comnary 
and  the  Frisina  Amusement  Company  of  Springfield, 
111.,  have  awarded  a  contract  for  the  erection  of  an 
800-seat  theatre  in  East  St.  Louis,  111.,  on  the  site  of 
the  burned-down  40th  Street  Theatre. 

Tacoma,  Wash. — The  Temple  Theatre  here,  in  the 
Masonic  temple,  is  being  completely  remodeled  at  a 
cost  of  $100,000,  into  what  will  be  practically  a  new 
theatre,  both  modern  and  luxurious. 

Belleville.  111.— A  7  50-car  drive-in  theatre  will  be  a 
feature  of  an  amusement  center,  two  miles  from  this 
town,  the  Bloomer  Amusement  Company,  operator  of 
the  Ritz  and  Rex  theatres,  announced.  Entire  project 
will  cost  around  $225,000. 


Victoria,  are  holidaying  here,  and  report  that 
business  is  away  off  in  Victoria.  The  theatre  at 
Premier,  B.  C,  a  northern  mining  community, 
closed  down  when  the  miners  requested  a  big 
hike  in  pay  which  the  company  refused.  Roy 
McLeod,  manager  of  the  V ogue,  has  his  femi- 
nine stafTers  decked  out  in  natty  new  summer 
uniforms,  yellow  blouses,  green  pants,  and  pink 
bows,  smartest  in  this  town. 

Alfred  Wilkerson,  73,  old  time  exhibitor  of 
Merritt  and  Kamloops  and  well  known  in 
British  Columbia  show  circles,  died  at  Nelson, 
B.  C,  recently.  Harry  Haack,  owner  of  the 
Mirror  Theatre  at  Lucky  Lake,  Saskatchewan, 
died  last  week.  He  was  president  of  the  Lucky 
Lake  Board  of  Trade  at  his  death. 

MILWAUKEE 

An  injunction  obtained  by  a  group  of  resi- 
dents oi  Hayward,  Wis.,  against  the  building  of 
a  theatre  by  A.  N.  Donellan  and  others,  was 
dissolved  by  a  judge  on  the  grounds  there  was 
no  case,  as  the  court  had  no  right  to  enjoin 
anyone  from  erecting  a  theatre  anywhere  in  the 
city.  The  city  had  sold  the  land  to  the  prospec- 
tive builders  who  would  build  on  the  site  a 
$50,000  theatre  from  which  the  city  would  re- 
ceive about  $1,500  in  taxes  yearly. 

Following  sale  of  the  Spring  Green  Theatre 
at  Spring  Green,  Wis.,  expected  to  be  effective 
last  week,  the  new  owner,  O.  A.  Freck,  an- 
nounced he  would  remodel  the  house,  relocate 
the  ticket  office,  lo^wer  the  projection  booth, 
(Continued  on  Pai/c  26) 


Filmock  ^ 


CIVES  YOU  IHE 
BEST  VALUE  IN 

SPECIAL 
TRAILERS 


27  S  WABASH  AVE 


I 


THREE  COMPLETELY 
EQUIPPED  PLANTS 


26 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


REGIONAL  NEWSREEL 


(Continued  from  Page  25) 
build  a  glassed-off  ''cry-room"  and  other  im- 
provements. 

At  the  opening  of  J.  P.  Adler's  Rosa,  named 
after  his  wife,  in  Waupaca,  Wis.,  on  July  31, 
roses  were  given  to  women  patrons  and  sou- 
venirs to  the  men.  House  is  the  seventh  in 
Wisconsin  owned  by  Adler  and  the  second  in 
Wauipeca. 

In  selling  their  theatre  in  Osseo,  Wis.,  the 
former  owners,  Mr.  and  Mrs.  Edward  Gleason, 
insfi-ted  a  notice  in  the  local  papers  thanking 
the  public  for  their  patronage  during  the  past 
14  years  and  asfuring  them  the  new  owners, 
Mr.  and  Mr.^.  Edward  Ives,  would  continue  to 
offer  them  high-class  pictures. 


BOSTON 


At  the  suggestion  of  Ken  Pritchett,  MGM 
publicist,  all  field  representatives,  publicists,  or 
just  merely  press  agents  of  the  major  distribu- 
tors will  meet  once  each  week  to  discuss  their 
own  and  the  industry's  problems. 

Ralph  Banghart,  RKO  New  England  pub- 
licity reprsentative,  is  on  vacation  and  his  sec- 
retary, Mary  Henneberry,  is  holding  the  fort 
until  his  return. 

Scott  Brady,  star  of  Eagle  Lion's  "Canon 
City,"  was  here  for  interviews  and  personal 
appearances  for  the  opening  of  the  film  at 
the  Paramount  and  Fenway  on  July  29.  Robert 
Sterling,  RKO  star,  has  left  Boston,  and  the 
Wellesley  Summer  Theatre  where  he  was  guest 
starring,  and  gone  back  to  New  York  to  look 
over  plays  for  the  fall  season.  Max  Younstein, 
vice-president  in  charge  of  advertising  and  ex- 
ploitation for  Eagle  Lion,  was  in  town  recently. 
Milton  Cohen,  eastern  sales  manager,  ac- 
companied him.  Charles  Brooks  of  Ashland, 
Me.,  and  his  daug*hter,  Helen,  were  weekend 
visitors.  Brooks  operates  a  circuit  in  northern 
Maine. 

Jack  Goodwin,  district  manager,  Henri 
Schwartz  and  his  assistant,  Joe  Sairnders,  of 
the  M  and  P  organization,  are  vacationing. 
Keneth  Douglass,  Jr.,  son  of  Ken  Dougiass, 
Capital  Supply,  was  married  recently  to  the 
former  Naney  Fairfax,  of  Wellesley  Hills. 


DENVER 


The  annual  golf  tournament  and  picnic  of  the 
Rocky  Mountain  Screen  club  will  be  held  at 
the  Park  Hill  Country  club,  Denver,  Aug.  30. 

Isaac  Weiner,  Fox  Intermountain  treasurer, 
has  resigned  and  gone  to  California  to  enter 
other  business.  Harry  Green  took  over  Weiner's 
job.  Green  caught  a  16-inch  trout  while  fish- 
ing the  Gunnison  River  on  his  vacation.  Na- 
tional Theatre  Supply's  J.  J.  Morgan  is  on  a 
fishing  vacation  on  the  Poudre  River. 

Dan  Thyne  has  opened  his  Wells,  a  $55,000 
400-seater  at  Cheyenne  Wells,  Colo.,  with  Ross 
Bluck  as  manager.  Robert  Patrick  will  open 
his  S60-seat  Grand  Aug.  20.  Clarence  Brase 
has  sold  the  Peerless,  Holyoke,  Colo.,  to  Bert  J. 


Again  Free  Movies 

Free  movies  are  being  shown  each 
week  on  the  grounds  of  the  Alabama 
Polytechnic,  Atlanta  reports,  with  no 
indication  yet  as  to  what  action  exhib- 
itors will  take.  First  free  showing  was 
of  "A  Tree  Grows  in  Brooklyn"  fol- 
lowed by  "How  Green  Was  My  Valley." 


CONFERENCE.  Rosalind  Russell,  star  and 
co-producer  of  Independent  Artists'  "The 
Velvet  Touch,"  confers  with  Montague  Sal- 
mon, managing  director  of  the  Rivoli  The- 
atre, New  York,  on  the  Aug.  18  premiere  of 
the  RKO  Radio  release. 


and  Mearle  Lewis.  Brase  left  for  California 
where  he  has  other  interests. 

The  local  RKO  exchange  placed  third  in 
the  Ned  Depinet  drive,  first  in  the  shorts  con- 
test and  in  the  mOney  in  other  classifications. 
Salesmen  Merle  Gwinn,  Marvin  Goldfarb  and 
Sam  Appelman  received  nice  checks. 

Tom  Brennan,  Fox  Intermountain  Theatres 
city  manager,  Laramie,  Wyo.,  was  named  by 
President  Frank  H.  Ricketson,  Jr.,  as  the  show- 
man of  the  Charles  Skouras  drive. 

Hugh  Rennie,  Monogram  salesman,  expects 
to  go  under  the  ether  this  week  for  his  opera- 
tion at  Presbyterian  hospital. 


TORONTO 


Gordon  D.  Conant,  senior  master  in  chambers, 
has  issued  an  order  enabling  applicants  to  amend 
the  writ  of  summons  and  statement  of  claim  in 
the  Empire-Universal  Films  et  al  suit  against  J. 
Arthur  Rank  et  al  for  $1,000,000  damages  for 
alleged  breach  of  contract.  Proviso  was  made 
by  Conant  that  costs  of  the  defendants  are  to  be 
paid  by  the  plaintiffs  "otherwise  an-  order  will 
go  dismissing  application." 

J.  B.  Cronk  of  Toronto,  stalwart  of  the 
Canadian  film  industry  for  three  decades,  has 
applied  for  leave  of  absence  for  one  year  from 
Empire-Universal  Films  Limited  for  a  rest  and 
travel. 

"The  Mating  of  Millie"  has  played  10  weeks 
at  the  independent  Biltmore  and  is  scheduled  to 
be  held  for  an  11th  week  for  year's  local  rec- 
ord. 

I.  H.  Allen,  head  of  Astral  Films,  has  lined 
up  a  campaign  in  Canada  in  advance  of  release 
of  34  features  next  season  after  attending  Film 
Classics'  sales  convention  in  the  U.  S. 

James  FitzPatrick,  MGM  producer  of  travel 
films,  is  making  a  group  of  tourists'  short- 
subjects  in  Ontario  and  Quebec  under  the  gov- 
ernment program  of  encouraging  film  produc- 
tion in  Canada. 

E.  J.  Byrne,  48,  secretary  and  assistant  treas- 
urer of  Dominion  Sound  Equipments,  died  July 
31  in  the  Royal  Victoria  Hospital,  Montreal. 
Born  in  Manlius,  N.  Y.,  he  came  to  Canada  in 
1904.  He  served  in  both  world  Wars.  Burial 
was  Cote  des  Neiges  cemetery'. 


CHARLOTTE 


Republic  Salesman  Marsh  Funderiburke  has 
resigned  to  open  a  drive-in  between  Smithfield 
and  Selma,  N.  C.  Robert  Finlayson,  Republic 
head  lx)oker,  succeeds  Funderburke.  Mitchell 
Little,  booker  for  the  Everett  Enterprises, 
resigned  to  become  Republic  head  booker  in 
Charlotte. 


Salesmen  of  the  Charlotte  exchanges  have 
organized  a  trade  union,  eleoting  Dave  Williams 
(EL)  as  president;  Raleigh  T.  Good,  (U-I)  as 
vice-president;  Frederik  E.  Dyer,  (RKO),  sec- 
tei-arj-,  and  William  Lawrence,  (Warners) 
treasurer. 

Jimmy  Frow,  branch  manager  of  Universal- 
International  at  Charlotte,  has  taken  over  the 
Atlanta  office.  J.  W.  Greenleaf,  salesman,  has 
been  made  the  new  Charlotte  manager.  U-I 
Salesman  Raleigh  T.  Good,  out  after  a  short  stay 
at  a  Charlotte  hospital,  was  notified  that  he  is 
to  be  returned  to  South  Carolina,  from  which 
territory  he  was  transferred  some  months  ago 
to  western  North  Carolina.  Universal  Booker 
George  Royster  is  the  father  of  a  5-pound,  4- 
ounce  son  born  July  ^0. 

Theatres  in  Asheville,  N.  C,  closed  com- 
pletely this  week  due  to  the  polio  epidemic  in 
North  Carolina.  Business  in  Charlotte  and 
other  cities  has  dropped  off  as  much  as  50  per 
cent.  Charlotte  theatres  have  a  sign  in  the 
lobby  that  children  under  16  will  not  be  ad- 
mitted. 

Irwin  D.  Setzer,  47,  formerly  with  the  Na- 
tional Screen  here,  died  suddenly  Sunday,  Aug. 
8,  of  heart  attack.  Setzer  produced  the  first 
Jaycee  Jollies  in  Charlotte  in  1946. 


SAN  FRANCISCO 


Sale  of  the  United  Artist  Theatre  here  and 
the  four  Music  Hall,  theatres  in  Los  Angeles 
to  Sherrill  Corwin  by  the  Blumenfeld  Bros,  is 
again  a  current  report.  San  Francisco  show 
business  showed  a  slump  of  3  to  8  per  cent 
more  than  the  average  decline  of  the  nation, 
according  to  a  survey  by  the  New  York  Times. 

Buck  Smith,  former  United  Artist  office 
manager  here,  left  for  Tokyo,  Japan  for  two 
years  to  head  film  distribution  set-up  for  the 
American  Army  Motion  Picture  Command. 
Smith  will  be  assisted  by  Mary  Elise  Kopetzke, 
former  Film  Classics  secretary. 

Frank  Galvin,  Fairfax  Theatre  in  Oakland, 
returned  from  visit  to  St.  Louis — ^his  first  visit 
to  his  home  town  in  20  years.  Art  Kloth,  man- 
ager of  Golden  State's  Parkside,  is  vacationing. 

■Films  Classics  Manager  Sam  Sobel  returned 
from  the  company's  first  sales  meeting  in  New 
York. 

Jack  Frazier,  formerly  peninsula  booker  for 
Fox  West  Coast  theatres,  moves  into  city  book- 
ing spot  for  Fox  with  Jerry  Collins'  change- 
over to  Golden  State  circuit.  Jack  Foley,  former 
manager  in  San  Mateo  theatre,  replaces  Frazier 
at  peninsula  post.  Ted  Galanter,  MGM  west 
coast  publicity  representative,  back  from  North- 
west with  bride,  the  former  Mildred  Blatt.  They 
were  party  guests  here  of  Greer  Garson. 


SALT  LAKE  CITY 


Fox  Intermountain  District  Manager  Hall 
Baetz,  back  from  a  trip  through  Idaho  and 
Montana,  is  vacationing  at  home.  RKO  Booker 
Hank  Smith  is  on  vacation.  Manager  Harry 
Ashton  of  the  Uptown  is  back  from  a  combined 
(Continued  on  Page  27) 


Midwest  Turtle  Drive-In 

A  portable  Drive-In  with  a  capacity 
for  250  cars  has  set  up  shop  in  Veeders- 
burg,  Ind.  Business  is  reported  of  turn- 
away  proportions  for  the  two  shows 
nightly  at  the.  "turtle"  operation  which 
packs  its  plant  and  goes  wherever  the 
going  may  seem  good. 


From  the  best-seller  that  thrilled  millions  in  Reader's  Digest! 


piiiiiiiiiii^^ 


'eaiunng: 


^foor  (^oyerings 

and 
Draperies 


V  Section  PtibiisHED 
VERY  Fourth  Week  by 


Regular  Features 

^  Architects'  Advi^^^orv  (Council 
^  Projection  Advisors  Council 
'jIt'  Theatre  Advisor)  Council 

Maintcoance  Guide 
^  Projcctf-mhts'  Check  List 

Literature  Bureau 


Ancriisr  1  I,  1948 


ri  1  ■  J  ■■  1 J 

f  1^  1  [ 

A 


•  All-steel  Construction. 

i  Exclusive  ''Comfort  Cushion" 
with  Radically  New  Spring  Design. 

I  ''Space-Saver''  Hinge  Action. 

•  True  Posture  Pitch  Back. 

•  Removable  Back  and  Seat 
for  Easier  Maintenance. 


See  your  Independenf  RCA  Theatre  Supply  Dealer  or  write: 
Theatre  Equipment  Section,  Dept.  84-H,  RCA,  Camden,  N.  J. 


THCATtfE  EQUtRMENT 

RA  DiO  CORPORA  TiOR  of  A  MERiCA 

EMGIMEERIM6  PRODUCTS  DERARTMEHT,  CAMDEN,  N,  J. 

In  Canada:  RCA  VICTOR  Company  Limited,  Montreal 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


10M 

See  Our  Exhibit  at  the  TESMA  Show 
Jefferson  Hotel  St.  Louis,  Mo. 

Sept.  28-29-30  Booth  No.  54 


Be  sure  the  lamps  you  buy  have  a  proven  performance 
record  .  .  .  will  stand  up  without  constant,  expensive,  replace- 
ment of  parts.  Investigate  the  reputation,  history  and  integrity 
of  the  maker.  Be  sure  that  he  will  be  there  to  furnish  parts 
and  render  service  when  you  need  them.  Demand  a  list  of 
users  and  then  ASK  the  men  who  own  them. 

Remember  that  Strong  has  been  steadily  engaged  in  making 
projection  arc  lamps  for  over  a  quarter  of  a  century. 

FOR  DRIVE-INS  and  LARGE  THEATRES 

THE  STRONG  MOGUL 

70  Ampere        •  40-Volt 

PROJECTION  ARC  LAMP 

Projects  15,000  lumens — the  maximum  that  film  will  accept 
without  damage — providing  a  brilliant  picture  on  48-foot  and 
larger  screens  with  all  details  clearly  visible  500  feet  or  more 
from  the  screen. 

It  is  wasteful,  as  well  as  futile  to  burn  more  than  70  amperes 
in  any  reflector  lamp,  or  twice  the  current  in  condenser  lamps. 

THE  NEW  STRONG  SINGLE  PHASE  80-AMPERE 
TUBE  RECTIFIER  for  use  in  Drive-In  Theatres  where  only 
single  phase  power  is  available. 

As  the  only  lamps  produced  complete  within  one  factory. 
Strong  projection  arc  lamps  can  be  so  engineered  as  to  obtain 
the  finest  screen  results. 

Strong  Lamps  are  most  simple  in  operation  and  require  less 
attention.  Having  fewer  parts,  there  is  less  possibility  of  failure. 

Prices  are  the  lowest  of  any  lamps  in  their  class. 

Write  for  free  literature  or  ask  your  Independent  Theatre 
Supply  Dealer  for  a  demonstration. 


THE  STRONG  ELECTRIC  CORP. 

87  City  Park  Ave.  Toledo  2,  Ohio 

The  World's  Largest  Manufacturer  of  Projection  Arc  Lamps 

USE  THIS  COUPON  FOR  A  FREE  DEMONSTRATION  ^ 
 OR  LITERATURE  

THE  STRONG  ELECTRIC  CORPORATIOiN 
87  City  Park  Ave.,  Toledo  2,  Ohio 

I  would  like  to  have  a  demonstration  of  the  Mogul   Projection  Arc 
Lamp  in  my  theatre,  without  cost  or  obligation. 

Please  send  free  literature  on  the  Mogul  Projection  Arc  Lamp. 
NAME   


THEATRE   

STREET   

CITY  and  STATE 


E-4 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


THE  BRILLIANT  white  light  from  the 
crater  of  a  "National"  high-intensity,  posi- 
tive projector  carbon  is  just  about  the  best 
box-office  insurance  you  can  get. 
Why? 

Because  it  is  the  brightest  and  most  perfectly 
color-balanced  man-made  light  in  the  world 
and  insures  that  your  moving  pictures  will  be 
clearly  seen  and  enjoyed  by  every  person  in 
the  house.  No  matter  how  exciting  the  film 
plot,  your  patrons  won't  be  satisfied  unless  they 


catch  the  full  detail  and  color  of  the  picture 
on  the  screen. 

Use  "National"  high-intensity  projector  car- 
bons in  your  lamp  houses.  There's  no  premium 
to  pay  for  this  top-flight,  box-office  insurance. 

The  term  " National"  is  a  registered  trade-mark  of 

NATIONAL  CARBON  COMPANY,  INC. 

Unit  of  Union  Carbide  and  Carbon  Corporation 

[loa 

30  East  42nd  Street,  New  York  17,  N.  Y. 
Division  Sales  Offices:  Atlanta,  Chicago, 
Dallas,  Kansas  City,  New  York,  Pittsburgh,  San  Francisco 


L 


WHEN     YOU     BUY     PROJECTOR  CARBONS-BUY 


NATIONAL!" 


Architects  Council  Report: 

Draperies  at  Screen  Area 
Found  Indispensable 

oMembers  T>iscuss  Other  Uses  for  Decorative  Fabrics; 
Find  Textile  "Wall  Coverings  Highly  Desirable 


Draperies  are  indispensable  at  the  pros- 
cenium and  about  the  screen  area,  and 
have  other  important  uses  in  lounges  and 
foyers.  Texiles  also  are  highly  desirable 
as  wall  coverings.  Such  are  the  majority 
views  of  the  members  of  STR's  Archi- 
tects Advisory  Council,  who  considered 
these  matters  at  their  current  Council 
meeting.  A  very  large  majority  of  the 
members  participating  incorporate  fab- 
rics or  draperies  in  their  own  theatre  de- 
signs for  one  or  more  purposes;  only  a 
minority  use  them  sparingly,  and  only  one 
member  not  at  ail. 

Moreover,   there   is   unusually  strong 
agreement  among  the  Architects  on  all 
major  questions  of  where  draperies  should 
be  used — and  not  used — about  the  theatre. 
Since  these  discussions  involve  not  merely 
technical  considerations  on  which  some 
difference    of    opinion    might    fairly  be 
expected,  but  also  questions  of  taste  on 
which  difference  of  opinion  is  practically 
normal,    the    high    level    of  agreement 
reached  at  the  meeting  is  perhaps  re- 
markable, and  certainly  should  be  worth 
careful  consideration  by  theatremen.  The 
majorities  that  formed  on  almost  every 
major  issue  were   substantial  ones — the 
decisions  were   not  even  close.    It  can 
thus  be  reported  that  the  Council  is  over- 
whelmingly in  favor  of  using  draperies 
about  the  screen  opening,  and  in  lounges 
and  other  miscellaneous  locations  in  the 
theatre;  and  equally  strongly  in  favor  of 
fabric  wall  coverings;  while  at  the  same 
time  the  members  are  emphatically  op- 
posed to  draperies  at  the  heads  of  aisles 
or  ramps,  above  the  standee  rail,  or  about 
the  exit  doors.  On  only  one  major  point 
is  opinion  divided.  The  Architects  do  not 
agree  with  respect  to  using  draperies  to 
hide  old-fashioned  architectural  features 
when  a  theatre  is  being  remodeled,  the 
division   of   views   being  approximately 
fitfty-fifty. 

Draperies  at  the  Screen 

On  minor  matters,  opinions  differ  in- 
evitably. For  example,  the  Council  favors, 
by  a  vote  of  more  than  three  to  one,  the 
use  of  draperies  around  the  screen  open- 
ing. But  how  heavily  should  the  screen 
opening  be  draped?  On  this  detail  there 
is  no  clear  majority.  The  plurality  vote 
favors  "little  drapery  around  the  screen." 
Other  members  prefer  a  great  deal;  still 
others  say:  "as  required  by  any  particu- 
lar design"  and  a  minority  of  less  than 
one-third  prefer  "none  at  all." 

One  member  advocates:  "Little  drapery 
but  an  outstanding  curtain.  Theatre  deco- 


ration should  feature  and  focus  on  the 
screen." 

Another  comments:  "How  much  drapery 
to  use  around  the  screen  depends  en- 
tirely upon  the  design  of  the  auditorium. 
Effective  results  can  be  obtained  by  cover- 
ing the  entire  wing  walls  from  the  side 
walls  of  the  auditorium,  and  allowing 
these  draperies  to  split  in  the  middle  of 
the  stage  and  become  the  draw  curtain 
across  the  screen.  In  any  case,  we  al- 
ways use  a  pleated  draw  curtain  across 
the  screen  with  a  top  valance." 

"My  preference  is  a  great  deal  of  drap- 
ery at  and  near  the  screen." 

"We  prefer  to  use  whatever  is  neces- 
sary for  flexibility  and  as  required  by 
the  design  of  the  auditorium." 

Again,  aside  from  framing  the  screen 
opening  in  draperies,  a  very  large  ma- 
jority of  the  Architects  use  them  elsewhere 
about  the  theatre  also — but  they  do  not 
agree  clearly  as  to  just  where  or  for 
what  purpose. 

"We  use  draperies  for  window  curtains 
or  window  drapes,  at  the  box-office  and 


other  offices,  and  in  rooms  with  windows 
to  give  uniformity  to  the  facade." 

"We  drape  doors  or  other  openings  to 
the  powder  rooms  and  smoking  rooms." 

"On  foyer  wall  panels  and  lounge 
panels." 

"On  the  rear  wall,  for  acoustic  treat- 
ment." 

"Sparingly  in  retiring  rooms  for  decora- 
tive purposes." 

"To  take  the  place  of  partitions  or  doors, 
in  subdividing  public  areas." 

"Only  for  toning  areas." 

"Other  than  in  the  auditorium,  in  the 
powder  room  only." 

"Yes,  powder  room  only,  and  not  neces- 
sarily there." 

"Nowhere  in  the  theatr?  except  at  the 
proscenium." 

"My  last  theatre  was  enarely  devoid  of 
drapes.  I  do  not  feel  the  absence,  and 
certainly  upkeep  has  been  lowered." 

"I  agree.  There's  no  real  need  to  use 
them." 

These  last  three  opinions  fairly  repre- 
(Continued  on  Page  E-22) 


ROGER  ALLEN.  Grand  Rapids,  National 
Bonk  Bldg.,  Grand  Rapids,  Mich. 

LEONARD  ASHEIM,  5  Sheldon  Terrace. 
New  Haven,  Conn. 

MYLES  E.  BELONGIA,  611  N.  Broad- 
way, Milwaukee  2,  Wise. 

ARMAND  CARROLL,  Armand  Carroll 
and  Wm.  J.  Stephenson,  262  S.  15th 
St.,  Philadelphia,  Pa. 

HORACE  G.  COOK,  RD  No,  2,  Dallas 
Pa. 

GEORGE   L.  DAHL,    19201/2   Main  St., 

Dallas,  Tex. 
COLLINS  C.  DIBOLL,  Diboll-Kessels  & 

Associctes,  Baronne  Bldg.,  New  Or- 

'ean-?  12  La. 
DREW  EBERSON,  John  &  Drew  Eberson, 

2  W.  47th  St.,  New  York  19,  N.  Y. 


LEON  M.  EINHORN,  Einhorn  &  Toole, 

93  State  St.,  Albany  7,  N.  Y. 
HUGH    GIBBS,    441    E.    1st    St.,  Long 

Beach,  Calif. 
HUGO   K.  GRAF,   2825   Olive  St.,  St. 

Louis,  Mo. 
ROLAND  TIP  HARRISON,  Wetherell  & 

Harrison,  Shops   Bldg.,  Des  Moines, 

la. 

WALTER  HESSE,  Block  &  Hesse,  18  E. 

41st  St.,  New  York,  N.  Y. 
TALMADGE  C.  HUGHES,  120  Madison 

Ave.,  Detroit  26,  Mich. 
KARL  KAMRATH,  MacKie  &  Kamrath, 

2713  Ferndale  PI.,  Houston  6,  Tex. 
W.  H.  LEE,  16  S.  Broad  St.,  Philadel,- 

phia,  Pa. 

FRED  I.  MACKIE,  Jr.,  MacKie  &  Kam- 
rath,  2713  Ferndale  PL,  Houston  6, 

MERLE  ROBERT  MAFHT,  F.  &  Y.  Build- 
ing Service,  328  E.  Town  St.,  Colum- 
bus 15,  O. 

R.  W.  NAEF,  536  Eastview  St.,  Jackson 
26,  Miss. 

URBAN  F.  PEACOCK,  1012  N.  3rd  St., 

Milwaukee  3,  Wise. 
CARL  W.  SCHUBERT,  Boyum,  Schubert 

&    Sorenson,    Hoeschler    Bldg.,  La 

Crosse,  Wise. 
RAYMOND    B.    SPENCER,    First  Natl 

Bank  Bldg.,  Memphis,  Tenn. 
BERNARD   B.   SPIGEL,   Dickson  Bldg., 

Norfolk,  Va. 
HAROD  SPITZNAGEL,   Sioux  Falls,  S. 

Dak. 

ROBERT  LAW  WEED,  1527  Du  Pont 
Bldg.,  Miami  32,  Fla, 


SHOWMEN'S  TRADE  REVIEW,  August  14,  194« 


Dense  Pile  Carpets 
Wear  Longest 

Medium  Humidity,  Smooth  Floors,  Underlays, 
Effective  Vacuuming,  Prolong  Carpet  Life 


In  selecting  carpet  for  use  in  his  theatre 
the  owner  or  manager  can  determine  some 
factors  of  its  quality  and  durability  by 
personal  inspection  of  the  sample  offered, 
and  benefit  accordingly.  But  for  other  fac- 
tors bearing  on  the  durability  and  length 
of  life  of  the  carpet  he  must  still  depend 
on  the  integrity  and  guarantees  of  the 
manufacturer  or  supplier,  unless  he  wants 
to  make  direct  wearing  tests. 

Installation  and  maintenance,  as  well  as 
original  quality,  have  an  important  bear- 
ing on  carpet  life.  These  factors  are  en- 
tirely under  the  control  of  the  theatreman, 
and  by  using  care  with  respect  to  them 
he  can  materially  delay  the  time  when 
his  carpet  will  have  to  be  replaced. 

Durability  is  of  course  not  the  only  con- 
sideration in  selecting  carpets;  they  are 
chosen  for  beauty  as  well  as  utility.  The 
type  of  weave  a  given  manager  will  prefer 
will  depend  on  its  ability  to  combine  the 
desired  number  of  colors,  its  sharp  con- 
trast or  pastel  contrast,  and  how  soft  it 
feels  underfoot,  as  well  as  its  wearing 
quality. 

So  far  as  wearing  quality  is  concerned, 
that  is  in  the  wool;  not  in  all  of  the  wool, 
but  only  that  which  forms  the  surface 
tufts,  or  pile.  Depending  on  the  type  of 
weave  selected,  there  will  be  more  or  less 
additional  wool  woven  into  the  backing. 
This  will  not  contribute  to  wearing  qual- 
ity, although  it  must  of  course  be  paid  for. 

All  other  factors  being  equal,  the  carpet 
with  a  higher  pile  will  wear  longer  than 
one  with  a  lower  pile  in  direct  ratio  to 
the  difference  in  pile  length.  If  the  pile 
of  Carpet  A  is  twice  as  high  as  that  of 
Carpet  B  then — all  other  factors  being 
equal — Carpet  A  will  wear  twice  as  long; 
if  Carpet  A  has  a  pile  thre  times  as  high 
it  will  wear  three  times  as  long. 

Dense  Piles  Wear  Best 

The  density  of  the  pile,  however,  is  much 
more  important  to  its  wearing  qualities 
than  its  height.  If — other  things  being 
equal — one  carpet  has  a  pile  twice  as 
dense  as  another's,  that  carpet  will  not 
wear  twice  as  well  but  four  times  as  well; 
if  its  pile  is  three  times  denser  than  the 
other  it  will  outwear  the  other  carpet  9 
to  1.  This  formula  was  discovered  by  the 
U.  S.  Bureau  of  Standards,  which  deter- 
mined by  actual  laboratory  test  that  the 
wear  index  of  a  carpet  is  equal  to  the 
height  of  the  pile  times  the  square  of  the 
pile  density. 

But  as  noted,  this  formula  applies  only 
when  all  other  factors  are  equal.  One  of 
the  other  vital  factors  is  the  quality  of  the 
wool  used.  The  theatreman  can  readily 
compare  the  pile  height  and  density  of  two 
diiferent  samples  offered,  can  measure 
them  accurately  if  he  wants  to,  but  for 


Alexander  Smith 
Crestwood  carpet  and 
luxurious  standee 
draperies  in  the 
Strand  Theatre, 
Times  Square,  New 
York  City. 


the  quality  of  the  wools  or  worsteds  of 
which  those  piles  are  composed  he  must 
rely  on  the  vendor's  reputation  and  guar- 
antees. More  than  200  different  wools  are 
used  in  carpet-making;  several  or  even 
dozens  of  different  kinds  of  wool  in  one 
carpet.  This  factor  in  carpet  quality  the 
theatreman  can  never  check  for  himself 
unless  he  wants  to  go  to  the  trouble  of 
rigging  up  a  wear-testing  machine.  (If  he 
does,  he  can  find  a  description  of  one  in 
the  Bureau  of  Standards  Journal  of  Re- 
search for  June,  1931,  Page  927  et.  seq.) 

Woolen  vs.  Worsted  Yarns 

The  theatreman  can  check  personally  on 
the  difference  between  woolen  and  worsted 
pile  material.  Both  are  used  in  carpets. 
Both  are  twisted  out  of  wool  fibres.  Wool- 
en yarn  is  thicker  than  worsted,  and  has 
more  twist.  Each  has  its  own  advantages. 
Woolen  yarn,  because  of  its  thick  twist, 
resists  dirt  better  than  worsted  yarn,  and 
is  therefore  less  difficult  to  clean.  But 
worsted  yarn  yields  less  lint,  because  the 
very  short  fibres  are  combed  out  and  dis- 
carded before  it  is  spun.  It  is  often  pre- 
ferred for  use  where  lint  is  objectionable, 
or  wear  is  exceptionally  severe. 

The  theatreman  need  not  determine  for 
himself  the  type  of  weave  of  any  sample 
offered.  Carpets  are  classified  according 
to  the  nature  of  the  weave.  In  a  general 
way,  and  disregarding  some  overlao  of 
prices,  the  five  weaves  most  often  used 
in  theatres  are,  in  the  order  of  price: 
Tapestry,  Velvet,  Axminster,  Wilton  and 
Chenille.  Each  has  its  own  advantages  and 
drawbacks  in  terms  of  versatility  of  pat- 
tern, sharpness  or  pastel  shading  of  colors, 
softness  underfoot  and  other  factors.  The 
type  of  weave  is  not  a  good  index  of  dur- 
ability, unless  such  other  factors  as  the 
height  and  density  of  the  pile,  quality  of 
the  wool,  and  processes  of  manufacture 
are  taken  into  account.  (Among  many 
other  details,  the  method  used  in  dyeing 
the  wool  can  be  important,  since  if  pro- 
longed boiling  in  dye  is  necessary  to  fix 
any  particular  color  the  fibres  may  be 
seriously  weakened.) 

Thus  the  selection  of  carpet  for  dur- 
ability involves  quite  a  few  factors  that 
the  theatreman  cannot  readily  judge  by 
inspection  of  samples,  as  well  as  some  that 


he  can.  But  the  installation  and  mainten- 
ance of  the  carpe;  may  have  as  great  or 
even  greater  bearing  on  its  ultimate  life 
as  the  original  quality;  and  these  factors 
the  theatreman  not  only  can  judge  but 
control. 

The  fioor  on  which  carpet  is  laid  should 
be  absolutely  smooth.  Carpet  lying  over 
any  ridge  or  projection  will  suffer  exces- 
sive and  needless  wear  and  require  need- 
lessly early  replacement. 

Good  underlays  increase  carpet  life  be- 
cause they  take  up  some  of  the  shock  of 
traffic  and  saves  the  woolen  fibres  of  the 
carpet  from  flexing  as  greatly  as  they 
otherwise  would  be  compelled  to  do  when 
walked  on. 

Sponge  rubber  underlays  have  been 
found  in  practice  to  be  preferable  to  felt 
underlays,  because  their  resilience  is  per- 
manent, while  felt  mats  down  after  a 
period  of  use  and  loses  its  resilience.  Some 
theatremen  prefer,  however,  to  confine 
use  of  sponge  rubber  to  points  of  heavy 
traffic,  installing  felt  elsewhere;  and  some 
experts  recommend  this  practice.  (The 
sponge  rubber,  incidentally,  should  not  be 
confused  with  foam  rubber.  Foam  rubber 
has  a  porous  surface  as  well  as  a  porous 
interior,  and  the  pores  communicate 
throughout.  It  is  used  for  chair  upholstery. 
Sponge  rubber,  the  only  kind  used  as  an 
underlay  for  carpet,  has  impervious  top 
and  bottom  surfaces,  and  the  internal  pores 
do  not  communicate  very  thoroughly  with 
each  other.) 

Very  Low  Humidity  Harmful 

strange  as  it  perhaps  seems  at  first 
thought,  the  air  of  the  theatre  can  have 
an  important  bearing  on  carpet  life,  since 
wool  contains  considerable  moisture,  the 
exact  quantity  varying  with  humidity.  If 
de-humidification  is  carried  too  far,  the 
life  of  the  carpet  may  be  shortened.  This 
is  most  apt  to  happen  in  winter,  when 
somewhat  excessive  heating  combined 
with  insufficient  ventilation  can  reduce  the 
humidity  to  exceptionally  low  levels.  The 
wet-and-dry  bulb  thermometer  or  other 
humidity  indicator  should  be  used  occa- 
sionally to  check  on  this  condition,  and  if 
humidities  below  about  40  are  found,  mois- 
(Continued  on  Page  E-20) 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


E-7 


Draperies  and  Fabrics  Combine 
Unlimited  Beauty  and  Service 

They  Are  Functional  But  Form  Is  Not  Dictated  By  Function 
Because  The  Range  Of  Choice  Is  Infinite 


Any  surface  texture,  any  color  scheme, 
any  ornamental  pattern  or  design,  can  be 
found  by  the  theatreman  in  the  unlimited 
range  of  possibilities  offered  by  draperies 
and  woven  fabrics  in  general.  The  range 
is  literally  unlimited,  mathematically  in- 
finite, because  the  architect,  decorator  or 
theatre  owner  can  specify  any  treatment 
whatever,  and  it  will  be  produced  to  order 
accordingly. 

Draperies  in  particular,  and  fabrics  in 
general,  are  functional  as  well  as  orna- 
mental, serving  to  intercept  sight  lines, 
reflect  or  absorb  illumination,  absorb 
sound,  provide  insulation,  and  serve  other 
practical  uses.  The  special  and  almost 
unique  value  of  textile  materials  is  that  in 
their  case  the  function  does  not  dictate 
either  the  material  or  its  appearance.  In 
almost  all  cases  the  identical  function  can 
be  performed  almost  equally  well  by  prac- 
tically any  combination  of  materials  that 
esthetic  considerations  suggest.  For  ex- 
ample: if  woven  fabrics  are  to  be  used  for 
sound  absorption  while  the  decorative 
scheme  calls  for  a  smooth  and  shining  sur- 
face, the  absorbing  substance  can  be 
mounted  under  a  thin  satin  that  will  pre- 
sent exactly  the  kind  of  surface  desired 
but  have  practically  zero  effect  on  the 


Brilliant,  rippling  curtain  at  the  Byrd 
Theatre  draws  all  eyes  to  the  screen 
when  the  show  starts. 

sound.  Similarly,  if  a  valance  is  wanted 
over  the  standee,  its  function  can  be  per- 
formed by  a  range  of  textiles  of  literally 
unlimited  variety.  And  so  on. 

The  modern  and  simple  practicality  of 
flame-proofing  textiles  used  in  the  theatre 
(see  STR  for  July  17th,  Page  E-24)  utterly 
eliminates  any  possible  question  of  safety 
in  using  them  anywhere,  for  any  purpose. 

Many  designers  feel  that  draperies  have 
a  special  design  value  in  the  theatre  audi- 


torium, for  the  reason  that  the  screen  cur- 
tain is  a  standard  and  almost  inescapable 
feature  in  every  theatre,  and  its  soft  and 
flowing  appearance  can  best  be  echoed 
elsehwere  along  the  walls  by  means  of 
draperies  of  matching  or  complementary 
materials,  pattern  and  colors.  Where  ac- 
tual draperies  are  not  desired  for  this 
purpose,  fabrics  mounted  flat  to  the  wall 
serve  the  same  function  of  complementing 
the  appearance  of  the  screen  curtain,  as 
in  the  adjoining  picture  of  the  auditorium 
of  the  New  Dover  Theatre. 

Fabric  in  the  form  of  canvas  serves  the 
cause  of  efficiency  and  economy  where 
mural  designs  are  desired  for  decoration. 
Instead  of  bringing  the  artist  to  the  thea- 
tre to  paint  {hs  actual  wall,  he  can  be 


Canvas  murals  at  Byrd  Theatre,  Arling- 
ton, Virginia,  recall  the  proud  history 
of  the  State. 

left  in  his  studio  to  put  the  design  on  can- 
vas at  the  minimum  of  cost  and  under 
the  best  possible  conditions  for  working, 
and  the  painted  canvas  brought  to  the 
theatre.  That  was  done  for  the  auditorium 
of  the  Byrd  Theatre,  also  illustrated  on 
this  page. 

Specialized  artists  and  other  experts  are 
commonly  called  on  to  plan  and  execute 
the  decorative  use  of  draperies  and  fabrics 
in  the  theatre  because  the  possibilities 
these  materials  offer  are  so  vast  and  ver- 
satile that  only  a  specialist  expert  can  take 
fair  advantage  of  the  opportunities  they 
extend.  Similarly,  the  inexperienced  find 
infinite  chance  to  err  in  both  taste  and 
economy. 

Shown  on  this  page  are  two  profession- 
ally planned  and  professionally  executed 
theatre  decorative  schemes  in  which  drap- 
eries and  fabrics  play  a  predominant  part. 
These  pictures  illustrate  effective  use  of  a 


few  small  segments  of  the  infinite  range 
of  possibilities. 

Pictured  immediately  below  in  this 
column  is  the  audi;orium  of  the  new  Dover 
Theatre,  Dover  Plains,  New  York.  The 
eye    appeal    of   the   screen   curtains  of 


Dover  Theatre,  where  draperies  and 
mural  fabrics  combine  striking  indi- 
viduality with  symphonic  beauty. 


maize-colored  satin  is  enhanced  by  the 
large  wall  panels  of  turquoise  and  egg- 
shell damask,  which  in  turn  are  set  oft 
by  darker  tone  turquoise  mohair  under 
the  three-tiered  luminaires.  The  ceiling 
color  is  soft  maize,  the  wainscot  coral; 
and  the  proscenium  valance  and  over- 
drapes  at  each  side  of  it  are  coral.  Chairs 
are  upholstered  in  turquoise  and  coral; 
the  Alexander  Smith  carpet  is  brown, 
black  and  gold.  Decorations  of  the  Dover 
were  planned  and  executed  by  Novelty 
Scenic  Studios  of  New  York. 

Appealing  to  local  pride  in  its  historical 
associations,  the  decorative  scheme  in  the 
auditorium  of  the  new  Byrd  Theatre  in 
Arlington,  Virginia,  features  full-color 
murals  of  men,  places  and  events  promi- 
nent in  the  State's  history.  The  left-hand 
mural  centers  around  George  Washington. 
It  includes  representations  of  his  birth- 
place, his  Mount  Vernon  home,  and  the 
surrender  of  Cornwallis.  The  opposite 
mural  on  the  right-hand  proscenium  wall 
depicts  William  Byrd,  Robert  E.  Lee  and 
his  generals,  places  of  interest  in  the  State, 
and  native  flowers. 

All  the  murals  were  executed  in  oils  on 
canvas  by  Novelty  Scenic  Studios,  Inc., 
New  York,  according  to  designs  furnished 
by  Architect  A.  O.  Budina  of  Richmond, 
Virginia.  The  same  studios  also  supplied 
and  installed  all  wall  coverings,  draperies 
and  stage  curtains  for  the  Byrd  Theatre. 


Theatre  Council  Report: 


Wooden  Strips  Called  Best 
For  Fastening  Carpet 

Qouncil  Overivhelmingly  Favors  Vacuum  for  Qleaning  in 
IDiscussion  on  Qarpet  Installation  and  (^Maintenance 


Wooden  strips,  preferably  but  not  neces- 
sarily embedded  in  the  concrete,  provide 
the  best  method  of  fastening  carpet  to 
concrete  floors  and  steps,  in  the  view  of 
the  Theatre  Advisory  Council,  which 
this  month  considered  details  of  carpet 
installation  and  maintenance.  Alterna- 
tive methods,  for  use  where  such  strips 
were  not  originally  embedded  in  the 
floor  or  stairs,  were  also  considered,  and 
discussed  in  detail. 

Turning  from  questions  of  installation 
after  they  had  reasonably  exhausted  that 
subject  the  Councilors  gave  their  atten- 
tion to  methods  of  maintaining  the  car- 
pet. Carbon  tetrachloride  emerged  from 
the  discussion  as  the  favored  solvent  for 
removing  chewing  gum,  and  vacuuming 
the  carpet  was  overwhelmingly  preferred 
as  the  best  method  of  general  cleaning. 
No  clear  preference  was  expressed  for 
any  particular  means  of  treating  popcorn 
oil  or  candy  stains. 

Following  are  some  of  the  comments 
with  respect  to  mounting  the  carpet  to  a 
concrete  floor: 

"There  should  be  strips  of  wood,  em- 
bedded in  the  concrete  at  the  time  of 
construction." 

"We  prefer  embedding  nailing  strips 
into  the  floor." 

"Yes,  plywood  stripping." 

"We  use  wood  strips  embedded  in  con- 
crete." 

"Wood  strips  should  be  recessed  in  new 
construction." 

Only  a  minority  preferred  other  meth- 
ods: 

"Drill  holes,  put  in  wood  dowels." 

"Although  we  use  wood  tack  strips 
embedded  in  concrete,  I  personally  pre- 
fer the  'tackless'  method  which  makes 
for  better-looking  installations  and  fa- 
cilitates removal."  (In  this  method  the 
carpet  is  fastened  to,  and  stretched  tight 
between,  "tackless"  strips  which  run  along 
each  wall,  and  are  of  the  same  height  as 
the  ozite  layer  that  underlies  the  rest  of 
the  carpet.) 

Alternative  Methods 

Where  it  is  necessary  to  put  down  car- 
pet on  concrete  floors  that  have  not  been 
equipped  with  recessed  tacking  strips, 
alternative  methods  were  suggested: 

"In  such  cases,  we  drill  the  floor  and 
fasten  one-half  inch  plywood  on  top  of 
it  as  nailing  strips.  One-half  inch  ply- 
wood represents  approximately  the  thick- 
ness of  the  ozite." 

"We  use  plywood  stripping,  or  dowels 
or  plugs." 

"On  level  floors,  concrete  nails  can  be 


C.  B.  AKERS,  Griffith  Theatres. 
K.  F.  ANDERSON,  W.  S.  Butte:fi9ld  The- 
atres. 

E.  E.  CEVELAND,  Western  Mass.  Theatres. 
J.  H.  ELDER,  Interstate  Circuit. 
MARVIN  FOX,  Evergreen  Theatres. 
EMANUEL  FRISCH,  Randforce  Amusement 
Corp. 

MELVIN  C.  GLATZ,  Fox  Inter-Mountain  The- 
atres. 

HARRY  J.  GLENN,  Wm.   K.  Jenkins  The- 
atres. 

HERMAN  R.  MAIER,  Warner  Brothers  Cir- 
cuit. 

R.  H.  McCULLOUGH,  National  Theatres. 
HARRY  MOSCOWITZ,  Loew  s  Inc. 
SAMUEL  ROSEN,  Fabian  Theatres. 
FRANK  D.  RUBEL,  Wometco  Theatres. 
LEONARD  SATZ,  Centu'y  Circuit. 
BILL  TONEY,  Tri-States  Theatre  Corp.  . 
EDWARD  TOPHAM,  JR.,  T.  &  D.  Jr.  Enter- 
prises, Inc. 
CLAYTON  TUNSTILL,  Malco  Theatres. 
R.  VAN  GETSON,  Balaban  &  Katz  Corp. 
JULES  S.  WOLFE,'' Fam'ous  Players  Canadian. 


used;  wood  nailing  strips  suitably  beveled 
can  be  fastened  with  bolts  and  shields  to 
■  sloping  floors." 

"Where  there  are  no  nailing  strips  in 
the  concrete,  we  drill  and  dowel." 

Especially  noteworthy  in  this  connec- 
tion is  that  all  members  participating  in 
the  discussion,  with  only  one  exception, 
use  exactly  the  same  method  of  fasten- 
ing carpet  in  both  remote  recesses  of  the 
theatre  and  in  those  that  bear  the  heavi- 
est traffic.  Naturally  carpet  placed  where 
traffic  is  heaviest  will  have  to  be  changed 
more  often;  nevertheless,  no  distinction 
as  to  location  is  made,  except  by  one 
Councilor.  As  noted,  this  gentleman  uses 
concrete  nails  on  level  flooring,  and 
where  traffic  is  heavy,  uses  wooden  strips 
instead. 

With  respect  to  installing  carpet  on  con- 
crete stairs,  the  majority  of  the  Coun- 
cilors also  prefer  embedded  wood  nailing 
strips,  located  where  step  and  riser  meet. 

"If  they  are  properly  installed,  across 


the  full  width  of  the  stair,  there  will  be 
no  need  for  nailing  the  carpet  at  the 
edges." 

Two  alternative  methods  are  suggested, 
in  case  nailing  strips  were  not  embedded 
at  the  time  the  concrete  was  poured: 

"An  angular  nailing  strip,  anchored  in 
the  corner  of  the  riser." 

"Nailing  strips,  with  the  padding  cut 
on  each  side  of  the  strip."  Most  members 
suggesting  alternative  procedures  pre- 
ferred this  latter  arrangement. 

Cleaning  and  Spotting 

When  the  Council  turned  from  in- 
stallation to  maintenance,  a  very  remark- 
able level  of  agreement  appeared  with 
respect  to  the  best  method  of  daily  clean- 
ing. Preference  for  vacuuming  is  nearly 
unanimous.  There  was  only  one  dissent- 
ing voice,  of  a  member  who  offered  no 
dissenting  view  but  merely  commented: 
"It  depends  on  the  location  of  the  carpet." 

The  majority  feel  otherwise: 

"Vacuuming  is  the  only  method  we 
use.  It  is  the  only  method  that  will  ac- 
tually pull  dirt  up  out  of  the  pile.  Thor- 
ough vacuuming  is  very  necessary  in  pro- 
longing the  life  of  the  carpet.  We  have 
found  that  with  thorough  vacuuming, 
after  six  or  seven  years  we  can  remove 
one  or  two  widths  of  carpet  and  sew  in 
new  carpet  without  any  great  difference 
being  visible.  In  other  words,  if  proper 
care  is  taken  in  vacuuming,  no  other 
cleaning  is  needed.  We  do  not  shampoo 
carpets  on  the  floor  unless  they  are  badly 
soiled  or  spotted,  and  we  believe  the 
only  satisfactory  method  of  cleaning 
other  than  vacuuming  is  to  take  them  up 
and  send  them  to  a  carpet  cleaner. 

Spot  treatment — removing  localized  soil 
or  stain — is  of  course  a  different  matter 
entirely  from  general  cleaning.  The  mem- 
bers use  various  chemicals  or  detergents 
for  removing  chewing  gum,  trampled-in 
candy,  and  popcorn  oil  stains. 

For  chewing  gum,  carbon  tetrachloride 
is  the  outstanding  favorite,  as  already 
noted.  A  full  half  of  the  Councilors  par- 
ticipating use  nothing  else  for  this  pur- 
pose. Others  use  CT  alternatively  with 
other  agents,  or  in  a  mixture  with  naph- 
tha.   One  member  prefers  gasoline. 

"We  use  carbon  tetrachloride  and,  in 
some  instances,  a  special  gum  remover 
made  of  naphtha  solvents  and  carbon 
tetrachloride  with  the  flash  point  well 
within  the  level  of  safety." 

"We  use  either  carbon  tet  or  a  mix- 
ture of  carbon  tet  and  naphtha,  fifty-flfty." 

"We   prefer   a   high   grade   of  carbon 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


E-9 


Plastic  Fabrics  Advance  Claim 
To  Use  in  Theatre  Furnishings 

Synthetic  Mono  filaments  Spun  and  Woven  Into  Cloth  Provide 
New  and  Different  Material  With  Important  Possibilities 


tetrachloride  or  else  standard  gum  re- 
mover." 

Wiih  respect  to  treatment  of  popcorn 
oil  stains  there  is  no  such  agreement. 
Different  methods  are  used  by  different 
members;  there  is  neither  a  majority  nor 
a  plurality  for  any  specific  procedure. 

"Mineral  spirits  [gasoline,  etc.,  Ed.  note] 
or  carbon  tetrachloride." 

"Carbon  tetrachloride,  or  shampoo." 

"Cleaning  solvent." 

'Having  tried  various  preparations  with 
no  success,  we  found  naphtha  to  be  the 
best." 

"The  fact  is  that  the  only  really  satis- 
factory way  to  get  the  oil  out  of  the  car- 
pet would  be  to  have  it  removed  and 
sent  to  a  .carpet  cleaning  company.  On- 
the-floor  shampoo  can  relieve  the  condi- 
tion if  the  oil  has  not  soaked  through  the 
carpet  too  badly." 

A  far  higher  level  of  agreement  exists 
with  respect  to  trampled  candy.  Fully 
half  of  the  members  participating  favor 
soap  and  water.  Others  suggest  amnionia 
and  water,  hot  water  alone,  and  either 
water  or  gasoline  (pure,  unadulterated) 
according  to  the  nature  of  the  candy. 

"Generally  a  surface  shampoo  will  suf- 
fice." 

"Warm  water  with  a  rug  shampoo  or 
a  good  grade  of  neutral  soap,  using  deck 
brush  fiber  bristles." 

"A  warm,  soapy  solution  if  of  stubborn 
nature — someiimes  plain  water  will  work. 
A  brush  is  used  and  after  the  soapy  solu- 
tion has  been  applied  the  area  is  well 
fanned  out  with  a  cloth  wrung  out  in 
clean  water." 

Other  Maintenance 

As  to  cigarette  damage,  the  large  ma- 
jority feel  that  there  is  no  ready  cure. 
One  member  suggests  stiff  brushing,  and 
one  flameproofs  his  carpets  to  prevent 
such  damage.    Still  another  adds: 

"Where  it  is  not  too  noticeable,  cig- 
arette damage  is  left  as  is.  The  scorched 
ends  of  the  wool  tufts  soon  wear  off  and 
the  burn  becomes  less  visible.  Where  the 
damage  is  severe,  a  new  piece  of  car- 
peting is  cut  in." 

A  number  of  individual  suggestions  on 
general  maintenance  of  carpeting  were 
also  brought  out  in  the  course  of  the 
meeting: 

"Clean  thoroughly  around  the  edges 
with  a  stiff  broom  once  a  week,  in  addi- 
tion to  thorough  vacuuming." 

"De-mothing  once  a  week  is  helpful." 

"Make  sure  the  carpet  remains  always 
securely  fastened  to  the  floor  and  kept 
tight — well  stretched." 

"Shift  stairway  carpeting  before  it  is 
worn  through  to  the  backing.  We  believe 
maintenance  will  be  helped  by  selecting 
heavier  treads  for  the  areas  that  receive 
the  most  wear,  by  sponge  rubber  lining 
and  by  ozite  lining  for  stair  installations." 

"Carpet  should  also  have  weekly  physi- 
cal inspection,  reported  to  the  home  office 
in  writing,  noting  extreme  wear,  cleanli- 
ness, fastening  and  unsafe  conditions." 


200  Drive-ins  Install  Coinometers 

More  than  200  drive-in  theatres  have 
installed  changemakers  produced  by 
Coinometer  Corp,  since  the  beginning  of 
1948,  the  manufacturer  announces. 


Adding  significantly  to  the  immense 
range  of  fabrics  already  available  to  the 
theatre  for  draperies,  floor  coverings,  wall 
coverings  and  upholstery,  the  plastics  in- 
dustries in  cooperation  with  the  textile 
industry  are  now  contributing  wholly  new 
materials  having  new  and  useful  proper- 
ties and  enabling  the  designer  and  thea- 
treman  to  achieve  effects  that  even  the 
incredible  variety  of  natural  fabrics  could 
not  entirely  encompass. 

Some  of  the  new  materials  are  inherent- 
ly flame-proof,  vermin-proof  and  stain- 
proof.  They  can  be  manufactured  in  dif- 
ferent ways.  Extruded  as  sheets,  the  plas- 
tics can  be  regarded  as  substitute  leathers; 
extruded  as  filaments  which  are  spun  into 
threads  and  then  woven  into  textiles,  the 
new  materials  are  essentially  a  substitute 
and  often  superior  cloth. 

Pictured  in  these  columns  are  two  of 
the  several  theatre  applications  of  one  of 
those  new  materials  that  will  not  burn, 
will  not  harbor  vermin,  is  rated  by  its 
manufacturer  as  tough  and  durable,  and 
will  not  take  such  stains  as  candy,  lip- 
stick or  ink.  It  is  shown  below  in  one  form 
as  a  ribbed  mural  fabric,  used  above  the 
wainscot  of  the  women's  lounge  of  the 
Apex  Theatre,  Washington,  D.  C.  Two  of 
its  many  other  forms  are  illustrated  in 
the  rext  column  in  service  on  the  backs 
and  the  seats  of  the  chairs  in  the  Em- 
press Theatre,  St.  Louis,  Mo.  The  same 
fundamental  material  is  available  also  not 
only  for  draperies  and  curtains,  but  even 
as  woven  screening  for  windows  and  for 


Woven  plastic  mural  fabric,  shown  installed 
in  a  lounge  in  the  Apex  Theatre,  Washington, 
D.  C,  is  readily  cleaned  of  lipstick,  finger 
marks,  ink  stains  and  other  common  soil 
with  a  soapy  cloth.  Its  exceptionally  easy 
maintenance  is  one  of  its  principal  advantages. 


the  air  conditioning  intake.  It  is  claimed 
that  these  screens  are  sag-proof  as  well  as 
rust-proof,  and  that  once  installed  they 
can  be  left  in  place  the  year  round  if 
desired. 

The  fundamental  material  out  of  which 
all  these  different  theatre  products  are 
made  is  a  vinylidene  chloride  resin.  As 
such,  it  is  produced  by  Dow  Chemical 


These  chairs  in  the  Empress  Theatre,  St. 
Louis,  are  covered  with  one  of  the  newer 
plastics  which  is  woven  like  cloth.  Air  cir- 
culates freely  between  the  threads  for  maxi- 
mum comfort,  but  the  basic  material  resists 
ordinary  forms  of  soil. 

Company  under  the  trade  name  "saran." 
When  this  chemical  is  spun  into  mono- 
filaments which  are  then  woven  into  cloth 
by  Chicopee  Manufacturing  Corporation, 
it  is  called  "Lumite."  Its  patterns  and 
colors  aire  rated  colorfast  because  the  dyes 
are  integral  within  the  original  mono- 
filaments out  of  which  the  thread  is  spun. 
Weaving  is  accomplished  on  standard  cot- 
ton looms  with  only  slight  mechanical 
adjustments. 

The  variety  shown  here  on  the  wall  of 
the  lounge  of  the  Apex  Theatre  is  a 
woven,  ribbed,  grey-striped  fabric.  This 
is  only  one  of  the  wide  range  of  designs 
now  on  the  market.  Others  include  mono- 
tones in  either  bright  or  pastel  colors, 
variegated  stripes,  plaids  and  assorted  pat- 
terns. When  used  as  mural  fabrics,  they 
are  applied  to  the  wall  by  means  of  an 
adhesive  called  Acryloid  B-7,  manufac- 
tured by  Resinous  Products  Company  of 
Philadelphia. 

When  used  as  chair  upholstery,  as  in 
the  accompanying  picture  of  the  chairs 
in  the  Empress  Theatre,  Lumite  is  said 
to  combine  the  different  advantages  of 
plastic  and  cloth.  Being  spun  and  woven, 
like  cloth,  it  permits  air  to  circulate  be- 
tween the  threads,  preventing  any  possible 
appearance  of  hot,  sticky  surface  in  sum- 
mer, or  cold,  clammy  feel  in  winter.  But 
being  plastic  and  not  natural  fiber,  it  is 
readily  cleaned  of  gum,  candy,  pencil 
marks  and  other  stains  by  means  of  either 
soapy  water  or  cleaning  fluid.  In  the  chairs 
here  pictured  the  back  pattern  is  of 
maroon,  grey  and  green  stripes;  the  seat 
is  solid  color  maroon. 


-10 


SHOWMEN'S  TRADE  REVIEW,  August  14,  194« 


The 


ENCORE 

doubie  pay^oft  in  enjoyment  •  •  • 


Illustrated  is  the  Encore  model  TC-701.  Note  how  invitingly  com-  Learn  all  the  advantages  of  this  and  other  Heywood- Wakefield 
fortable  it  looks  with  deeply  upholstered  seat  and  back,  and  fully  theatre  chairs  from  your  nearest  independent  distributor  or  Heywood- 
cushioned  arms.  A  trial  will  convince  you  of  its  all-around  comfort.     Wakefield  sales  office  in  Boston,  Baltimore,  New  York  or  Chicago. 


€lood  Box  Office"  is  the  ver- 
dict of  operators  who  have 
selected  the  new  Heywood- 
Wakefield  theatre  chairs  as  part 
of  their  modernization  program. 
See  for  yourself  how  their  truly 
elegant  styling  and  superh  com- 
fort can  help  make  yours  the 
most  popular  house  in  town. 


At  TESMA  National 

Trade  Show 
BOOTHS  61  and  62 
Jeflferson  Hotel 
St.  Louis,  Mo. 

You'll  have  a  chance  to  see  the 
complete  line  of  Heywood- 
Wakefield  theatre  chairs — and 
need  we  add  your  welcome  will 
be  both  sincere  and  hearty? 


I 


Theatre  Seating  Division  ★  666  Lake  Shore  Drive,  Chicago  11,  111. 


S.  PAT. 


Off- 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


E-11 


Portable  refreshment  units  plus  two  sales  counters  enable  a 
650-car  drive-in  to  sell  50  cases  of  Coca-Cola  per  night,  plus 


popcorn,  candy,  ice  cream,  hot  dogs,  hamburgers  and  milk.  Six 
portable   units    and   one    of    the    counters    are   pictured  here. 


Drive-Ins  Sell  Very  Varied  Refreshments 

Hot  as  Well  as  Cold  Snacks  Popular,  but  They  Must  Often  Be  Carried  to  the  Patron 


Refreshment  sales  in  drive-ins  differ 
importantly  from  those  in  ordinary  thea- 
tres. The  type  of  refreshments  audiences 
favor  is  not  quite  the  same.  The  method  of 
selling  cannot  be  altogether  the  same  but 
the  profit  can  be  just  as  great,  or  greater. 

The  essential  difference  in  merchandise 
is  that  drive-in  audiences  demand  and 
patronize  a  larger  and  more  varied  line 
of  refreshments.  They  buy  all  the  items 
normally  sold  in  theatres,  but  additionally, 
being  an  outdoor  audience,  they  crave  the 
refreshments  typically  associated  with 
open-air  gatherings. 

Note  that  the  refreshment  stand  pic- 
tured at  the  bottom  of  this  page — ^that  of 
the  Sidney  Lust  Drive-In  at  Bethesda, 
Maryland — features  hot  dogs  and  hot 
coffee  in  addition  to  soft  drinks  and  other 
conventional  theatre  items.  Hamburgers, 
barbecue  sandwiches,  French  fries  and 
other  hot  outdoor  foods  are  also  decidedly 
popular.  Some  of  these  are  advertised  on 
the  menu  poster,  on  the  back  wall  be- 
tween the  two  sales  girls  at  the  left. 

Another  feature  revealed  by  this  pic- 
ture is  the  importance  of  cigarettes.  A 
display  of  Camels,  Chesterfields  and 
Lucky  Strikes  can  be  seen  on  the  rear 
counter  between  the  two  sales  girls  at 
the  right.  Cigarette  sales  are  important 
in  drive-ins — smoking  is  permitted. 

To  repeat,  the  essential  difference  in 
the  nature  of  the  refreshment  merchandise 
handled  by  a  drive-in  is  that  it  covers  a 


Refreshments  in  drive-ins  cover  a  wider  range 
than  in  ordinary  theatres.  Plus  the  usual 
soft  drinks,  popcorn,  candy,  etc.,  drive-ins 
also  (as  seen  at  the  right)  sell  hot  coffee, 
hot  dogs  and  other  hot  and  cold  sandwiches. 
Cigarette  sales  are  important;  special  services 
such  as  free  heating  of  baby  bottles,  reflect 
the  special  nature  of  drive-in  audiences. 


wider  range — and  thus  provides  a  wider 
opportunity  for  sales  and  profits. 

Additionally,  the  services  rendered  may 
cover  a  wider  range.  Note  the  sign  above 
the  head  of  the  second  sales  girl  from 
the  left:  "Baby  Milk  Battles  Heated 
Free."  The  drive-in  is  largely  a  family 
theatre,  heavily  patronized  by  people 
who  cannot  go  elsewhere  because  they 
have  young  children. 

The  second  important  difference  be- 
tween refreshment  sales  in  drive-ins  and 
other  theatres  is  related  to  size.  The 
drive-in's  refreshment  counters  will  be 
so  remote  from  some  patrons  that  they 
will  be  reluctant  to  go  to  them.  Hence, 
the  merchandise  is  often  carried  to  the 
patron. 

The  picture  at  the  top  of  this  page 
shows  six  of  the  seven  portable  refresh- 


ment units  used  by  the  Atlanta  Drive-In, 
Atlanta,  Ga.  Each  is  built  on  a  standard 
hand-truck.  Each  contains  two  coolers, 
one  for  Coca-Cola  and  one  (toward  the 
rear)  for  ice  cream.  Between  these  is  a 
candy  rack,  and  back  of  the  second  cooler 
a  popcorn  carrier-and-warmer.  Each  unit 
also  carries  cups  for  Coca-Cola  customers 
and  cases  (not  shown  in  the  picture)  for 
empty  bottles.  Each  portable  unit  serves 
approximately  92  cars. 

The  Atlanta  Drive-In  has,  in  addition, 
the  "refreshment  center"  here  pictured, 
and  a  second  counter  for  hot  foods.  Be- 
tween the  two  counters  and  the  seven 
portable  units  the  theatre,  with  capacity 
of  650  cars,  sells  approximately  50  cases 
of  Coca-Cola  per  evening,  plus  popcorn, 
candy,  ice  cream,  hot  dogs,  hamburgers 
and  milk. 


E-12 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


Theatre  Equipment  Showcase 

News  and  Data  About  New  Products  Now  Available  From  Manufacturers 


Improved 


Efficient 


j  Larger  motors,  larger  evaporative  con- 
densers, deeper  cooling  coils,  fewer 
turns  and  elbows  in  the  refrigerant  line, 
heavier  gauge  cabinets  and  new,  streamlined 
latches  are  among  improvements  incorporated 
in  this  latest  series  of  U.  S.  Air  Conditioning 
Corporation's  Kooler-Aire  "package"  condi- 
tioners. These  units  combine  refrigeration, 
dehumidifying,  filtering  and  blowing  equip- 
ment in  a  single  cabinet;  they  are  available 
in  capacities  of  from  3  to  40  tons,  and  can 
be  used  with  heating  coils  in  winter.  Units 
are  automatic  in  operation. 

■  Ladders  are  altogether  eliminated  from 
the  work  of  changing  incandescent 
lamps  by  this  latest  model  Chadsey  Lamp 
Changer,  which  now  includes  an  adapter  for 
dealing  with  lamps  mounted  at  any  angle  up 
to  90  degrees.  Broken  lamps  are  removed  by 
reversing  the  rubber  changer  head  on  the 
adapter;  the  tapered  end  fits  snugly  inside 
the  broken  lamp  base  and  readily  unscrews 
it.  Special  changer  heads  are  available  for  use 
with  special  lamp  bulbs  and  guards.  The 
device  is  thoroughly  insulated. 


Trouble-free 


For  Economy 


"^^^  Wheeler  inter-com  phones,  working  by 
voice  power  only,  have  no  batteries  or 
other  power  source  to  cause  either  noise  or 
trouble.  Such  phones  were  used  very  suc- 
cessfully by  the  wartime  Navy. 


^I^p*"  Fibreglas  pad,  designed  to  improve 
sound  by  reducing  internal  reverbera- 
tion, is  inserted  in  the  factory  in  Theatre 
Equipment  Company's  new  high  quality 
in-car  speakers  for  drive-ins. 


-^P^  Unavailable  for  domestic  distribution 
since  the  start  of  the  war,  the  Simplex 
SP  35  mm  projector  for  very  small  theatres 
has  just  been  restored  to  the  U.  S.  market. 
It  is  pictured  here  with  a  580-watt  arc  and  1 
k.w.  rectifier,  but  is  also  offered  with  low 
intensity  lamphouse  and  with  standard  Mazda 
equipment.  It  is  designed  to  operate  with 
Simplex  Four  Star  Type  E  sound  systems, 
to  deliver  image  and  sound  of  professional, 
theatrical  quality. 


Designed  primarily  for  use  in  hotels, 
clubs,  restaurants  and  other  amuse- 
ment places,  but  also  entirely  suited  to  the 
foyer  or  lounge  of  a  motion  picture  theatre, 
the  RCA  medium-size  television  equipment 
here  shown  is  tailored  to  suit  screens  rang- 
ing from  3x4  feet  to  7x9  feet.  Like  its  RCA 
big  brother  for  large-screen  theatre  use,  this 
model  embodies  a  Schmidt-type  reflective  op- 
tical system  composed  essentially  of  a  spheri- 
cal mirror  and  a  corrective  lens. 


For  Drive-ins 


Competition? 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


E-13 


See  Our  Exhibit  at  the  TESMA  Show,  Jefferson 
Hotel,   St.   Louis,  Mo.,   Sept.   28-29-30,  Booth 
Nos.  47  and  48. 


The  New 

WAGNER  SHOCK-PROOF, 

TRANSLUCENT  COLORED  LETTERS 


are  made  of  the  new  plastic  material 
which  is  60%  stronger  than  any  pre- 
viously used  by  anyone.  The  gorgeous, 
deep,  jewel-like  colors  go  all  the  way 
through  the  letter,  cannot  chip  or  scale, 
never  require  painting  or  other  mainte- 
nance. 

These  popular  Wagner  letters  afford 
freedom  from  freezing  to  the  sign,  as  in 
the  case  of  letters  designed  for  mount- 
ing arrangements  which  employ  chan- 
nels. 

Wagner's  exclusive  slotted  method  of 
mounting  provides  more  than  six  times 
the  bearing  surface  of  the  lug-type  let- 
ter.   Complete  safety  is  assured. 


Wagner  multi-size  letters  avoid  the  eye 
monotony  of  ineffective  one-size  letter 
copy,  doubling  the  effectiveness  of  the 
display  board.  4",  8",  10"  and  17" 
sizes  are  available  in  red,  green,  blue  and 
opaque  black.  4",  8"  and  10"  sizes 
available  in  amber. 

WAGNER 
WINDOW-TYPE  FRAMES 

permit  openings  of  any  height  and  length 
in  ONE  panel,  making  it  unnecessary  to 
construct  a  makeshift  series  of  small  signs 
and  join  them  together.  They  are  by  far 
the  most  economical  to  maintain.  Lamps, 
neon  and  glass  can  be  removed  and  re- 
placed from  any  section  of  the  sign  with- 
out disturbing  any  other  portion  and 
without  removing  the  frames. 


Wagner  Plastic  Letters  Can 
WAGNER  SLOTTED  ALUMINUM  LETTERS 

Many  styles  and  colors  in  4",  6",  8",  lO",  12",  16",  24"  and  30" 
sizes — more  sizes  than  offered  by  any  other  company. 

WAGNER  LOBBY  DISPLAY  UNITS 

(White  enameled  steel.     24",  36"  and  48"  sections  combine  to  make 
any  length.) 

FREE! 

USE  THE  COUPON  FOR  BIG  CATALOG 
ON  EFFECTIVE  SHOW  SELLING 


218    S.    Hoyne  Avenue 
CHIC  AGO    1  2,  ILL. 


Be  Used  in  Combination  with: 

WAGNER  MOUNTING  STRIP 

Stainless  steel,  drilled  for  mounting.    No  special  wiring  required. 

WAGNER  TRANSPARENCIES  AND  FRAMES 

(Full  colored  photographs  for  marquee  frame  or  lobby.    All  stars.  Any 

IMMEDIATE  DELIVERY 


size. ) 


Wagner  Sign  Service,  Inc. 

218  S.  Hoyne  Ave.,  Chicago  12,  III. 

Please  send  big  free  catalog  on  Wagner  theatre  display  equipment,  the  largest 
line  in  the  world. 


Name   

Theatre   

Street   

City  and  State. 


Projection  Council  Report: 


Circuits  of  10*25  Houses  Need 
A  Supervisor  of  Projection 

Should  ^uy  <SMl  Supplies  and  Equipment,  Personally  Inspect 
theatres,  (Cooperate  Ivith  (Manager  on  Personnel  Trohlems 


ROBERT  P.  BURNS,  Balaban  &  Katz  Corp. 

COL.  FRANK  CAHILL,  Warner  Bros.  Circuit. 

6.  CUTHBERT,  Famous  Players  Canadian. 

C.  A.  DENTLEBECK,  Famous  Players  Canadian. 

HARRY  J.  GLENN,  Wm.  K.  Jenkins  Theatres. 

JRL  GORDON,  Skirball  Bros.  Theatres. 

C.  HORSTMANN,  RKO  Theatres. 

A.  C.  INCE,  Griffith  Theatres. 

LESTER  ISAAC,  Loews  Inc. 

I.  F.  JACOBSEN,  Balaban  &  Katz  Corp. 

NATHANIEL  LAPKIN,  Fabian  Theatres. 

L.  E.  POPE,  Fox-Midwest  Amusement. 

MARRY  RUBIN,  Paramount  Pictures. 

lEONARD  SATZ,  Century  Circuit 

J.  C.  SKINNER,  Interstate  Circuit. 

BILL  TONEY,  Tri-States  Theatre  Corp. 


Larger  theatre  circuits  and  many 
•smaller  ones  maintain  Departments  of 
Projection  headed  by  a  Projection  Super- 
visor for  reasons  of  efficiency.  The  busi- 
ness of  the  Projection  Supervisor  is  to 
reduce  costs  and  improve  the  show  by 
means  of  his  expert  knowledge.  The 
large  and  well-run  circuits  that  maintain 
such  Departments  and  Supervisors  would 
not  have  them  if  the  benefits  did  not  out- 
weigh the  costs.  But  how  large  does  a 
circuit  have  to  be  before  it  can  afford  the 
advantages  that  come  from  putting  tech- 
nical operations  under  the  supervision  of 
a  technically-trained  expert? 

That  question  was  considered  this 
month  by  the  members  of  STR's  Projec- 
tion Advisory  Council,  who  are  them- 
selves the  Projection  Supervisors  of  large 
and  medium-size  circuits,  and  who  know 
exactly  what  their  departments  cost  their 
employers,  and  what  benefits  are  re- 
turned. 

The  majority  of  the  Council  members 
participating  in  the  discussion  mentioned 
the  figure  of  10  theatres  as  representing 
approximately  the  smallest  circuit  that 
could  expect  to  profit  by  maintaining  a 
Supervisor  of  Projection.  They  noted, 
however,  the  exact  figure  would  vary 
somewhat  according  to  circumstances, 
and  that  in  some  cases  a  circuit  might 


need  as  many  as  25  houses  before  the 
services  of  projection  supervisor  became 
profitable.  The  overwhelming  majority 
agreed  on  this  figure  of  10  to  25  theatres. 

One  member  comments: 

"It  is  obvious  that  a  circuit  of  ten 
houses,  all  of  500  seats  and  widely  scat- 
tered, could  not  afford  a  Projection 
Supervisor,  while  another  circuit  of  ten 
houses  of  2,000  seats  each  located  in  a 
close  area  could  well  afford  such  a  man. 
It  depends  on  a  circuit's  ability  to  pay 
another  salary,  its  demanded  quality  of 
projection,  past  operational  costs  of  its 
projection  rooms  and  its  desire  to  operate 
efficiently.  Some  very  small  circuits  have 
part-time  Supervisors  of  Projection  who 
work  out  satisfactorily,  and  I  know  of 
two  such  circuits  that  are  now  contem- 
plating combining  their  Projection  De- 
partments in  order  to  put  on  a  full-time 
man." 

The  sole  dissenter  from  the  figure  of 
10  to  25  as  representing  the  smallest  cir- 
cuit that  can  afford  the  efficiency  of  a 
Supervisor  of  Projection  remarks: 

"A  circuit  would  have  to  be  quite  large 
to  have  a  Supervisor  on  projection  only, 
but  any  circuit  with  only  several  theatres 
can  probably  justify  a  technical  man 
capable  of  supervising  many  technical 
problems,  projection  among  them." 

What  services  should  a  Supervisor  of 
Projection  render?  Should  he,  for  ex- 
ample, do  all  the  buying  of  projection  and 
sound  equipment  and  supplies,  or  merely 
advise  the  individual  theatre  Managers? 

Here  the  vote  of  the  Council  is  sub- 
stantially unanimous — one  of  the  major 
benefits  of  having  a  Supervisor  of  Projec- 
tion is  expert,  centralized  purchasing. 
There  is  no  outright  dissent  from  this 
conclusion.  The  only  difference  of  opin- 
ion is  that  some  Councilors  feel  that  all 
buying  whatsoever  should  be  handled  by 
the  Projection  Supervisor  while  others 
concede  that  very  minor  items,  or  emer- 
gency supplies,  may  be  left  to  the  indi- 
vidual Manager. 

Centralize  Buying 

"Centralized  purchasing  is  the  better 
method  for  many  reasons,  the  most  im- 
portant of  which  are  the  saving  of  money 
and  standardization  on  a  higher  scale." 

"Few  Managers  have  the  knowledge 
necessary  to  pick  good  equipment.  The 
Supervisor  should  buy  it." 

"The  Supervisor  should  do  the  buying 
in  order  to  consolidate  purchases." 

"Certainly.  Centralize  buying." 

"The  Supervisor  should  do  ALL  the  buy- 
ing." 


"Yes.  Let  the  Manager  place  emergency 
orders  only." 

"Minor  expenditures  may  originate  with 
the  Manager,  but  let  him  be  guided  by 
the  technical  advisor.  Major  purchases 
should  be  made  by  the  technical  super- 
visor." 

"All  major  equipment  should  go  through 
the  Supervisor.  The  Manager  should  buy 
replacement  items." 

Invertory  Control 

The  Council  went  on  to  consider  other 
duties  of  the  Supervisor  of  Projection  and 
the  details  of  his  relationship  to  the  the- 
atres he  serves: 

1.  In  spite  of  their  high  level  of  agree- 
ment on  the  purchase  of  supplies  by  the 
Projection  Supervisor  they  differed  among 
themselves  as  to  whether  the  Supervisor 
or  the  theatre  Manager  should  watch  and 
control  inventories.  2.  The  majority  agreed 
that  the  Supervisor  should  receive  periodic 
reports  from  the  theatre  on  the  condition 
of  equipment,  but  differed  among  them- 
selves as  to  whether  such  reports  should 
be  weekly,  monthly  or  semi-monthly. 
3.  An  overwhelming  majority  feels  that 
these  reports  should  cover  the  condition 
of  all  film  received  as  well  as  the  condi- 
tion of  equinment.  4.  An  almost  er^q'lv 
large  majority  is  convinced  that  in  addi- 
tion to  reading  his  reports  the  Supervisor- 
should  visit  the  theatres  personally  and 
see  and  hear  with  his  own  eyes  and  ears. 
5.  The  majority  also  vote  that  a  Supervisor 
of  Projection  will  do  better  to  contract 
for  service  with  one  of  the  regular  5^ -^^  ' 
companies  rather  than  hire  technicians  to 
do  such  work,  but  on  this  point  there  is 
some  minority  opinion.  6.  The  large  ma- 
iority  believes  that  neither  the  Thoatre 
Manager  nor  the  Suoervisor  of  Proje't'on 
should  assume  sole  responsibility  for  keep- 
ing tabs  on  the  comDetence  of  proje"  op  - 
ists,  but  that  they  should  cooperate  with 
each  other  on  personnel  problems.  There 
is  also  a  minority  view  that  this  coopera- 
tion might  well  be  extended  to  include 
the  officials  of  the  local  union. 

Opinion  on  the  question  of  whether  the 
Projection  Supervisor  or  the  Manager 
should  control  projectio-i  room  supply 
inventories  is  very  even]y  '^i-^rlpd.  Ar^  ■ 
ditionally,  the  following  suggestions  are 
offered  by  some  of  the  members: 

"Control  of  inventories  is  better  left 
to  the  individual  Manager,  so  long  as  the 
Suoervisor  of  Projection  signs  the  pu  - 
chase  orders." 

"In  this  detail  the  Manager  should  be 
{Continued  on  Page  £-17) 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


Sprtns  Back  BODIFORM  Tli«^t,e  Ctos 


ir  Resilient  spring-bacit  cusliions 
^  Extra-high  Ms 
^  Foam-rubber  seat  toppers 


*  Foam-rubber 
armrest  pads 

Top  choice  of  the  nation's  top 
theatres,  American  Spring-Back 
BODIFORM  Chairs  provide  the 
kind  of  ultra-luxurious  comfort 
that  makes  patrons  say  to  them- 
selves, "I'm  coming  back  here 
often." 

American  Spring-Back  BODI- 
FORMS  are  standouts  for  service- 
ability, too.  They  are  ruggedly 
built  to  stay  on  the  job  year  after 
year,  with  amazing  maintenance 
economy. 

Prompt  deliveryis  yours.  Write 
today  for  full  details. 


GRAND  RAPIDS  2,  MICHIGAN 
'    Branch  Offices  and  Distributors  in  Principal  Cities 
WORLD'S  LEAUEB  IN  PUBLIC  SEATING 
Manufacturer  of  Theatre,  Auditorium,  Transportation,  School,  Church, 
Stqdjum  Seating,  and  Folding  Chqjrs 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


BETTER 
FLAVOR 

^GREATER 
POPPING 
VOLUME 

If  FEWER 
DUDS 


Here's  positive  proof  that  Popsit 
Plus  costs  less  than  substitutes 
— judged  by  final  results.  Tests 
by  a  leading  agricultural  college 
reveal  that  Popsit  Pius  liquid 
seasoning  (1)  pops  more  corn 
by  volume,  (2)  leaves  fewer 
duds,  (3)  gives  corn  the  flavor 
your  customers  demand. 

That's  why  Popsit  Plus  costs 
less.  It  gives  you  more  for  your 
money  than  so-called  cheaper 
substitutes.  Avoid  substitutes 
and  save  money. 


means  profit  plus 


Beach  Gives  Luxury  Touch 
to  Quonset  Structure 


Simonin  of  Philadelphia 

SEASONING  SPBCIALISTS  TO  THt  NATION 


Fernandina,  Florida  (population  6,000) 
had  been  getting  along  as  best  it  could 
with  a  theatre  built  'way  back  in  1900 
to  provide  its  facilities  for  film  shows, 
when  E.  C.  Beach  decided  that  the  towns- 
people deserved  a  more  commodious  play- 
house now  that  World  War  II  was  over. 
Beach's  plans  originally  were  for  a  con- 
ventional type  structure  incorporating 
many  of  his  own  ideas  and  lots  of  the 
better  features  of  the  ultra  modern  movie 
showhouse.  But  with  several  applications 
for  official  approval  of  his  building  turned 
down,  Beach  turned  to  the  Quonset  struc- 
ture and  finally  got  an  OK  for  the  enter- 
prise which  eventuated  as  the  new,  com- 
pletely modern  Ilan  Theatre  that  opened 
to  capacity  audience  on  July  27. 

The  Ilan,  Beach  believes,  boasts  the  larg- 
est balcony  of  any  Quonset  theatre  in  the 
country.  "This  section,  reserved  for  colored 
patrons,  provides  190  seats  row-spaced  32" 
back  to  back.  Total  seating  capacity  is  808 
seats  (613  on  the  auditorium  floor),  with 
an  additional  five  seats  in  the  cry  room, 
which  is  one  of  the  many  up-to-date  ad- 
juncts. Other  luxury  features  include: 
four  rest  rooms — two  equipped  with  elec- 
tric hand  dryers;  powder  room;  large  con- 
cession stand,  with  opening  on  the  street, 
and  equipped  with  a  soft  drink  dispenser; 
popcorn  machine  and  ice  cream  cabinet; 
stagger  system  of  seat  arrangement  with 
rows  spaced  at  34"  back  to  back,  and  44" 
aisles;  automatic  curtain  control;  newes'. 
type  projection  equipment,  including 
Super-Simplex  projectors  and  Four  Star 
sound;  and  a  complete  air-conditioning 
system. 

The  Ilan  was  built  by  the '  Southern 
Construction  Co.,  Augusta,  Ga.,  from  plans 


sketched  by  Beach.  His  color  scheme  for 
the  auditorium  is  calculated  to  emphasize 
simplicity  of  design  and_  the  cool  at- 
mosphere desirable  for  a  theatre  located 
in  a  Florida  town.  In  the  auditorium  there 
is  a  6'  baseboard,  painted  with  a  plastic 
paint  in  a  coral  color;  sidewalls  are  faced, 
as  is  the  ceiling,  with  an  acoustical  ma- 
terial. The  walls  are  painted  in  pastel 
green,  and  the  dropped  ceiling  in  a  very 
light  shade  of  the  same  color.  Draperies 
are  of  dark  green  velour  with  the  front 
curtain  of  silver.  Seat  upholstery  is  of 
green  and  coral  while  the  carpets  have  an 
over-all  pattern  traced  in  grey,  gold  and 
red. 

The  facade  of  the  Ilan  is  faced  with  mot- 
tled tan  porcelain,  and  features  a  semi-cir- 
cular canopy  of  stainless  steel  over  which 
there  is  a  projecting  attraction  board 
topped  by  the  theatre's  title  illuminated  in 
neon  outline  tubing. 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


E.17 


PROJECTION  COUNCIL 

(Continued  from  Page  E-14) 

made  responsible  to  the  Projection  De- 
partment, which  will  keep  all  inventories." 

"The  Manager  should  have  actual  con- 
trol of  inventories  but  the  Projection 
Supervisor  should  work  with  him  and 
advise  him." 

"Let  the  projection  room  personnel  han- 
dle the  matter  through  their  own  Manager 
in  each  theatre." 

"The  Supervisor  should  buy  the  spares, 
but  as  they  are  used  the  Manager  should 
be  responsible  for  re-ordering  to  maintain 
normal  supply." 

A  somewhat  similar  difference  of  opin- 
ion appeared  on  the  question  of  how  often 
the  theatre  shoidd  report  in  writing  to 
the  Projection  Supervisor  or  his  depart- 
ment. A  large  majority  favors  such  re- 
ports, only  a  minority  considers  them  un- 
necessary. One  member  of  the  minority 
comments: 

"I  believe  regularly  scheduled  reports 
are  meaningless,  since  they  only  invite 
Managers  or  Projectionists  to  make  idle 
conversation.  Our  theatres  report  on  the 
condition  of  their  equipment  only  when 
necessary." 

Another  member  of  the  minority  adds: 

"No  reports  at  all  are  needed  where  the 
Supervisor  or  his  department  is  in  per- 
sonal contact  at  all  times." 

The  majority,  while  they  feel  otherwise, 
differ  as  to  whether  reports  should 
be  submitted  weekly,  monthly  or  semi- 
monthly. The  plurality  vote  is  for  weekly 
reports. 

Film  Condition  Reports 

However,  when  the  theatre  reports  at 
all  to  the  Supervisor  of  Projection,  an 
overwhelming  majority  of  the  Council 
members  feel  that  the  condition  in  which 
film  is  received  should  be  included  in 
those  reports.  There  is  only  one  dissent- 
ing voice,  that  of  a  Councilor  who  believes 
that  film  condition  reports  should  go 
through  the  Manager  to  the  Booking  De- 
partment and  not  to  the  Projection  De- 
partment. 

Opinion  also  is  overwhelming  that  the 
Supervisor  of  Projection  or  his  representa- 
tive should  personally  visit  and  inspect 
projection  rooms  and  their  equipment,  not 
do  his  work  from  written  reports. 

"Nothing  can  take  the  place  of  per- 
sonal visits.  Written  reports  are  necessary 
only  because  it  is  not  always  possible  to 
make  as  many  visits  as  would  be  desir- 
able." 

"The  Supervisor  should  get  written  re- 
ports, but  also  make  periodic  check  visits 
'n  person." 

"Personal  visits  on  a  staggered  itinerary. 
To  work  from  written  reports  with  only 
occasional  visits  is  akin  to  armchair  engi- 
neering, which  we  strongly  disapprove." 

"I  heartily  recommend  that  wherever 
possible  a  Supervisor  of  Projection  visit 
his  theatres.  He  is  in  a  better  position  to 
help  with  problems  if  he  can  see  them 
and  hear  them.  The  personal  contact  with 
the  projectionists  pays  oft  too,  in  my  esti- 
mation." 

"Personal  visits  should  be  made;  the 
degree  of  operation  efficiency  should  de- 
termine their  frequency." 

Only  a  single  member  believes  that 


"regular  inspections  by  a  Supervisor  of 
Projection  are  not  necessary  if  proper  rec- 
ords are  kept."  Yet  even  this  member 
qualifies  his  statement  by  adding:  "It  is 
good  practice  to  inspect  the  equipment  oc- 
casionally if  the  theatre  is  visited  for  that 
or  any  other  purpose." 

A  majority  of  the  members  participat- 
ing consider  that  even  where  a  full  Projec- 
tion Department  exists,  it  is  advisable  to 
contract  for  service  with  one  of  the  regular 
service  companies  (Altec  or  RCA)  rather 
than  for  a  circuit  to  attempt  to  service  its 
own  theatres  by  hiring  its  own  technicians. 
A  minority  holds  the  reverse  opinion. 
Some  comment  on  this  point: 
"Service  from  one  of  the  regular  com- 
panies is  a  practical  method  if  arranged 
and  carried  out  in  accordance  with  plans 
that  best  suit  the  needs  of  the  particular 
theatres  to  be  serviced.   Very  little  ser- 


vicing is  required  except  on  sound,  and  it 
can  be  reduced  in  many  cases  to  fewer 
calls  than  the  average  theatre  receives  un- 
der existing  service  arrangements." 

"Whether  a  circuit  should  contract  for 
sound  service  or  attempt  to  service  its 
own  theatres  is  a  question  of  cost  and 
service  rendered.  In  my  company,  we  find 
it  is  advantageous  to  contract  with  a  ser- 
vice company  at  the  present  time.  Later 
developments  may  change  the  situation." 

"Our  company  also  contracts  for  ser- 
vice, but  that  does  not  mean  that  salaried 
technicians  would  be  any  less  efficient. 
Either  method,  I  am  certain,  would  be 
satisfactory." 

"It  depends  on  the  nimiber  of  theatres 
in  the  circuit  and  their  distribution.  We 
have  four  men  who  service  172  houses." 

In  the  matter  of  keeping  track  of  the 
{Continued  on  Page  E-19) 


A  SEAT 


That's  all  it  costs  to  equip  the  average  theatre 
with  the  finest  lenses  money  can  buy. 

Your  patrons  pay  to  see  the  picture. 

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Brooklyn  11,  New  York    O^C^^^^  COKIHIKATIIIK 

Visit  Vs  At  Booth  No.  74  TESMA  Show— Sept.  28,  29,  30.  Jefferson  Hotel.  St.  Louis,  Mo. 


MS 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


with  ^ 

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Records  what  happens  between 
box  office  and  door —  every  minute, 
every  kour,  every  day! 

Pays  for  itself  in  very  short  order! 
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MRS.  L.  R.  ROBERTSON— Owner, 
Lucas  Theatre,  Dallas,  and  Pix 
Theatre,  Fort  Worth,  Texas — says: 

"We  never  have  unexpected 
repair  and  replacement  head- 
aches with  RCA  Service. 
Regular  checkups  keep  equip- 
ment performing  at  its  best." 

To  get  the  benefits  of  RCA  Service — • 
write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  New  Jersey. 


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1 


MAINTENANCE 

Checking  Guide 


□  AUG.  16. — Do  you  personally  examine 
the  marquee  after  change  of  copy  to  make 
sure  the  new  layout  is  completely  accurate 
and  as  attractive  as  possible? 

□  AUG.  17. — Re-check  auditorium  under 
operating  conditions  for  any  stray  light  on 
screen,  proscenium,  ceiling  or  walls  that  may 
be  a  distraction  to  the  audience. 

□  AUG.  18. — Time  to  obtain  new  style 
charts  showing  the  latest  in  winter  uniforms 
for  your  staff.  Avoid  delivery  delays  by 
placing  your  order  now. 

□  AUG.  19. — Are  all  advertising  banners, 
pennants,  flags  and  similar  accessories  al- 
ways carefully  cleaned  and  stored  neatly  for 
ready  use  in  the  future. 

□  AUG.  20. — If  your  theatre  is  adjacent  to 
a  food  or  produce  store  do  you  take  extra 
precautions  against  rodents,  insects  and  other 
harmful  vermin? 

n  AUG.  21. — Have  you  arranged  for 
periodic  and  thorough  inspection  of  the  wir- 
ing of  baseboard  outlets  and  floor  plugs,  as 
a  precaution  against  fire? 

□  AUG.  22. — Time  to  put  another  drop  of 
oil  on  every  chair  hinge  and  door  hinge  to 
make  certain  of  complete  quiet  while  the 
show  is  running? 

□  AUG.  23. — Are  you  having  all  prints 
re-wound,  checked  and  repaired  before  they 
are  run,  and  carefully  following  up  the  pro- 
jectionists' reports  on  film  condition? 

□  AUG.  24. — Have  you  prepared  tapes  and 
standards  for  Labor  Day  week-end  crowds; 
checked  your  reserve  of  tickets,  towels  and 
other  necessary  supplies? 

□  AUG.  25. — Time  for  another  careful, 
thorough  examination  of  all  banisters  and 
handrails  to  make  certain  they  are  still  se- 
curely fastened  at  every  point? 

n  AUG.  26. — Remind  new  employes  that 
even  minor  accidents  must  be  reported 
promptly  and  in  full  detail;  lack  of  informa- 
tion can  mean  losing  a  lawsuit. 

□  AUG.  27. — Do  you  have  a  schedule  for 
keeping  lamp  bulbs,  tubes,  reflectors  and 
coves  reasonably  clean  to  avoid  waste  of  the 
light  that  you  pay  for? 

n  AUG.  28. — Do  your  employes  conscien- 
tiously turn  off  all  unneeded  lights?  If  they 
habitually  waste  electricity  put  up  reminder 
signs  or  install  an  inspection  system. 

□  AUG.  29. — Watch  the  cleanliness  of 
phone  booths  and  of  the  recesses  in  which 
they  stand.  Food  or  candy  waste,  in  those 
places  will  breed  odors. 


□  AUG.  30.— Re-check  your  stairway 
lighting  on  a  regular  and  very  frequent  sched- 
ule. If  a  single  bulb  has  burnt  out  you  might 
be  legally  liable. 

□  AUG.  31. — Candy,  popcorn,  and  the  like, 
tramped  into  your  carpet,  invite  invasion 
by  rodents  and  vermin  at  this  time  of  year 
especially.  Keep  cleaners  alert. 

□  SEPT.  1. — Do  you  have  your  first  aid 
kits  inspected  frequently;  never  allow  them 
to  become  depleted;  keep  them  ready  for 
emergency  at  all  times? 

□  SEPT.  2. — Examine  all  mirrors  in  lobby, 
lounges  and  wash  rooms.  If  any  are  in  poor 
condition,  have  them  re-silvered,  replaced  or 
taken  out  entirely. 

□  SEPT.  3.— The  cashier  should  brush 
ticket-  dust  away  from  the  ticket  machine 
knives  every  time  the  magazine  is  reloaded. 
Does  she  always  do  it? 

□  SEPT.  4. — Days  are  growing  shorter; 
night  comes  earlier.  Have  you  readjusted 
your  outdoor  lighting  schedule  for  eoSlier 
illumination  of  facade  and  marquee? 

□  SEPT.  5. — Time  to  remove  Summer 
decorations  and  lighting  throughout  the  en- 
tire theatre.  Plan  Fall  lighting,  decoration, 
ornament  and  drapes  in  warmer  colors. 

□  SEPT.  6.— Don't  hesitate  to  authorize 
overtime  for  needed  projection  or  sound  re- 
pairs. Projection  and  sound  are  what  they 
pay  for  at  the  boxoffice. 

□  SEPT.  7. — Time  to  re-examine  the  up- 
holstery and  general  condition  of  all  furniture 
in  your  foyer  and  lounge  rooms?  Delaying 
needed  repairs  is  false  economy. 

□  SEPT.  8. — Is  your  cleaning  crew  care- 
ful to  keep  the  sidewalk  clean  at  all  times, 
as  well  as  the  lobby  and  the  interior  of  the 
theatre? 

n  SEPT.  9. — Re-inventory  your  spare  lamp 
bulbs  and  tubes.  Have  you  a  sufficient  supply 
in  warm  colors  to  take  care  of  Fall  and 
Winter  replacements? 

□  SEPT.  10. — Autumn  flowers  and  leaves 
are  now  at  their  peak;  why  not  tie  in  with 
a  florist  for  fresh  cuttings  for  your  foyer 
or  lobby? 

n  SEPT.  11.— Time  to  close  down  the 
cooling  plant  until  next  year?  Have  your 
maintenance  man  study  manufacturer's  in- 
structions carefully,  follow  them  exactly. 


□  SEPT.  12. — Re-inventory  spare  fuses. 
Do  you  have  a  sufficient  supply  of  every 
size  and  type  needed,  and  are  they  kopt 
where  they  can  be  found  instantly? 


Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTEIh   has  iff 


Cxcl 


u3ive 


Service  feature 


SHOWMEN'S  TRADE  REVIEW.  August  14,  1948 


E-19 


Tesma  To  Show  Video, 
Drive-In  Equipment 

New  drive-in  equipment,  including  all- 
steel  drive-in  screens,  parking  lights, 
speakers  and  clocks,  and  large-screen  tel- 
evision, will  be  among  the  features  of 
the  Tesma-Tedpa  exhibit  to  be  held  at 
the  Jefferson  Hotel,  St.  Louis  on  Septem- 
ber 28th  to  30th,  Roy  Boomer,  Tesma's 
Secretary-Treasurer,  has  just  revealed. 

The  trade  show  and  convention,  spon- 
sored jointly  by  the  Theatre  Equipment 
and  Supply  Manufacturers  Association 
and  the  Theatre  Equipment  Dealers  Pro- 
tective Association,  will  be  the  largest  of 
its  kind  ever  held,  according  to  registra- 
tion figures  already  chalked  up  at  this 
time.  Theatre  owners,  managers,  archi- 
tects, projectionists  and  maintenance  en- 
gineers are  expected  to  attend  in  large 
numbers.  There  is  no  regisration  or  ad- 
mission fee  in  their  case. 

In  addition  to  drive-in  and  television 
equipment,  other  exhibits  will  include 
vending  equipment,  stage  lighting  facili- 
ties, change  makers,  ticket  machines,  new 
theatre  carpet  designs,  projectors,  arc 
lamps,  sound  systems,  vacuum  cleaners, 
theaire  chairs,  draperies  and  drapery  ma- 
terials, steel  fronts  and  frames  for  the- 
atres, marquees,  changeable  letters,  and 
in  fact — Boomer  states — everything  in  the- 
atre equipment  and  supplies  from  the 
street  to  the  screen. 


DeVry  Now  Enlarging 
Hollywood  Facilities 

Increased  demand  for  DeVry  35-mm. 
and  16-mm.  motion  picture  equipment  has 
necessitated  expansion  of  the  company's 
office  and  warehouse  space  on  the  West 
Coast,  and  the  Hollywood  office  and  ware- 
house have  consequently  been  moved  to 
5121  Sunset  Boulevard,  W.  C.  DeVry, 
President,  announces. 

The  new  warehouse  facilities,  in  par- 
ticular, will  speed  up  deliveries,  accord- 
ing to  the  announcement.  Joe  Norman 
remains  in  charge  of  enlarged  Hollywood 
headquarters. 


Price  Reduction  on 
Refrigeration  Fluid 

Kinetic  Chemicals,  Inc.,  of  Wilmington, 
Delaware,  have  announced  that  reduction 
of  approximately  ten  per  cent  in  the 
price  of  their  Freon-22  refrigerant  went 
into  effect  July  26th.  The  refrigerant  is 
used  in  air  conditioning  systems  and  other 
temperature-reducing  apparatus.  The  com- 
pany adds  that  the  price  cut  was  made 
possible  by  increased  production,  and  that 
prices  may  be  lowered  still  further  in  the 
future  if  the  present  trend  toward  wider 
use  of  the  material  continues. 


Zeimer  Joins  Delta  Uniforms 

Delta  Uniforms,  theatre  uniform  and 
accessories  division  of  Highway  Outfitting 
Company,  Inc.,  has  acquired  the  services 
of  Howard  A.  Zeimer  in  the  capacity  of 
Sales  and  Promotion  Manager.  Delta  spe- 
cializes in  equipment  for  theatre  person- 
nel, including  both  aciual  uniforms  and 
such  accessories  as  shirts,  caps,  insignia, 
and  the  like.  Mr.  Zeimei-  was  formerly, 
and  for  the  past  ten  years,  Sales  Man- 
ager for  Russell  Uniform  Company. 


Flats  Fixed  for  Free 
Drive-In  Service 

"Should  you  have  a  flat  tire  at  the 
Valley  Drive-In,  you  need  not  be  dis- 
turbed. A  courteous  attendant  will 
change  the  tire  free  of  charge." 

So  says  a  brochure  handed  to  patrons 
of  this  new  theatre,  located  near 
Pomona,  California,  which  opened  to 
the  public  early  in  1948. 

The  brochure  adds:  "One  of  the  nice 
things  about  seeing  a  show  at  the 
Valley  Drive-In  is  that  you  don't  have 
to  'dress  up.'  Dad  can  come  in  his 
shirt  sleeves  and  Mom  is  in  style  wear- 
ing the  same  house  dress  she  had  on 
when  she  finished  the  dishes." 

As  still  another  service  to  its  pa- 
trons (and  source  of  income  to  itself) 
the  Valley  Drive-In  sells  gasoline. 


PROJECTION  COUNCIL 

(Continued  from  Page  E-17) 

competence  of  projectionists  the  majority 
feel  that: 

"This  should  be  a  cooperative  affair 
between  the  Manager  and  the  Projection 
Supervisor." 

And  two  Councilors  add  to  this: 

"Yes,  and  with  the  additional  coopera- 
tion of  the  union  local." 

Other  comment  on  this  matter  included 
the  following: 

"In  our  company  a  report  is  received 
by  the  Supervisor  of  Theatre  Operation 
and  the  Supervisor  of  Projection  on  every 
interruption  of  projection  or  sound,  no 
matter  how  slight.  The  reason  for  the 
break  is  given  on  the  report,  which  is 
filed  in  the  personnel  file." 


Back  of  those  Invitiri 
fi  i  i    ^    Theatre  Marquees 

7U  r  AT R  E  ,  ^ 

DEPENDABLE  PROJECTORS, 
AMPLIFIERS,  IN-CAR  SPEAKER^ 


*s  TOWiTE  S  SHOW_.=^ 


0^ 


They  come  back  again  and  agoin  to  see  Hollywood's 
finesf  productions  at  their  projected  best  —  with 
DeVRY'S. 


I 


DeVRY  'M2000  Series"  projectors  help 
projectionists  give  the  "perfect  show." 


ncreasingly — in  the."States,"  Canada  and 
throughout  the  world — Exhibitors  are 
building  bigger  "box  office"  with  new 
DeVRY  "12000  Series"  theatre  equipment. 
Whether  you  are  planning  a  new  operation 
—  standard  or  drive-in  —  or  considering 
modernization  of  your  present  equipment, 
it  will  pay  you  to  learn  more  about 
DeVRY  equipment  today. 


Before  you  buy,  get  the  facts  on  new 
DeVRY  IN-CAR  SPEAKERS. 


DeVRY  CORPORATION 
1111  Armitage  Ave.,  Chicago  14,  III. 
Please  rush  information  on 

□  "1  2000  Series"  Projectors: 

□  "12000  Series"  Amplifiers: 

□  IN-CAR  Speakers 


NAME- 


ADDRESS- 
CITY  


ZONE 


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FOR  THE  PERFECT  SHOW  Indoors  or  Ou». . . 

...YOUR  BEST  BUY  IS 


See  the  DeVry  Exhibit  in  Booth  No.  58— TESMA  Trade  Show— Sept.  28-29-30,  Jefferson  Hotel,  St.  Louis,  Mo. 


SHOWMEN'S  TRADE  REVIEW,  August  H,  1948 


The  F  &  Y  BuUdIng  Serv- 
ice is  the  outstanding 
agency  in  Theatre  De- 
sign and  Construction 
in  Ohio  and  surround- 
ing territory. 


THE  F  &  Y 
BUILDING  SERVICE 

328  East  Town  St.,  Columbus  15,  Ohio 

"Tha  BuUdingM  Wm  BuUd  BuUd  Our  ButlnMs" 


■  nirn  "THIRD  DIMENSION" 
AULlK  MULTIPLE  SI  Z  E 
SILHOUETTE  LETTERS 

and  Exclusive 
••kEMOVA-?ANEL"  Glass-in-Frame  Units 
ADLER  SILHOUETTE  LETTER  CO. 

302  I  W.  36th  St.,  Chicago    1451  B'wdy,  N.Y.C. 


The  New 

STABILARC 

Motor  Generators 

The  last  word  in  modern  generator  appearance  and  espe- 
cially   adaptable    for    use    in    DFTIVE-IN  THEATRES. 

AUTOMATIC  DEVICES  CO. 

1035  Linden  Street  Allentown,  Pa. 


V$ed  by  better  re- 
pair shops  in  all 
countries  of  the 
world. 


Replacement  parts  for  CENTURY 
Model  K  and  Simplex  type 
mechanisms — sold  to  all  serv- 
ice and  supply  stores. 


CENTURY  PROJECTOR  CORP. 

NEW  YORK,  N,Y.  .  . 


COMPLETE  STAGE  LIGHTING 
EQUIPMENT 

CAPITOL  STAGE  LIGHTING  CO. 

527-529  WEST  45th  STREET 
NEW  YORK  19,  N.  Y. 


OUTDOOK  1 
REFRESHMENT  1 
CONCESSIONAIRES 

from  Coast  to  Coasts 
over  Vi  Century 

Sow  Specializing\ 
in  Refreshment  \ 
Service  for  | 
RIVE-IN  THEATRES/ 

I  SPORTSERVICCr  Inc.  Jacobs  as^is: 
[HURST  BLDG            BUFFALO  N  Y 

New  Ideal  Theatre  Chairs 
JOE  HORNSTEIN  has  it! 


Why  Theatremen  Prefer 
SHOWMEN'S  TRADE  REVIEW 

.  .  .  tops  for  film-booking  data  .  .  . 
only  paper  giving  every  week 
complete  listing  of  films  by  title 
and  distributor  company,  new 
pictures  started,  title  changes. 


DENSE  PILE  CARPETS 

(Continued  jrom  Page  E-6) 

ture  should  be  added  to  the  theatre  air. 
(This  will  increase  patron  comfort  as  well 
as  carpet  life.) 

Good  vacuuming  is  as  important  to  the 
carpet  as  to  cleanliness,  because  many 
kinds  of  dirt  particles  have  microscopic 
sharp  edges  that  cut  into  the  wool  fibres. 
They  should  be  gotten  out  of  the  carpet. 
It  is,  as  already  noted,  harder  to  get  them 
out  of  worsted  fibres  than  woolen  fibres. 
Worsted  piles  need  more  vigorous  vacuum- 
ing accordingly. 

A  vacuum  cleaner  with  low.  suction, 
such  as  the  common  domestic  type,  is  not 
suited  to  cleaning  carpets  that  are  sub- 
mitted to  the  quantity  of  dirt  tracked  into 
a  theatre.  Additionally,  domestic  cleaners 
are  uneconomical  for  theatre  use  because 
of  their  high  speed — usually  13,000  to 
16,000  rpm — which  hastens  wear;  and  be- 
cause the  janitors  have  to  stop  too  often 
to  clean  out  the  small  bags  with  which 
these  domestic  appliances  are  fitted.  Com- 
mercial portable  vacuum  cleaners  are 
more  durable  because  they  run  at  from 
7,000  to  12,000  rpm;  and  they  can  be  oper- 
ated with  fewer  interruptions.  Most  im- 
portant of  all,  however,  they  have  much 
more  suction  and  thus  prolong  carpet  life 
by  doing  a  far  more  thorough  and  effective 
cleaning  job. 

Shampooing  the  Carpet 

Shampooing  carpet  in  place  presents  spe- 
cial problems.  Where  it  cannot  be  taken 
up  and  sent  out  to  be  cleaned,  such  treat- 
ment may  be  necessary,  however.  One  pre- 
caution is  to  use  synthetic  detergents, 
which  will  not  leave  a  scum  behind  if 
the  water  is  slightly  hard.  Soap  will  leave 
such  a  scum.  On  the  other  hand,  the 
detergent  must  be  chosen  with  particular 
care  because  some  of  them  will  actually 
have  a  bleaching  effect  on  the  dyes.  If 
these  are  used,  shampooing  may  hurt  the 
appearance  of  the  carpet  more  than  it 
helps  it.  Expert  advice  should  be  sought 
in  selecting  suitable  detergents  for  this 
purpose. 

Finally,  shampooing  the  carpet  in  place, 
although  often  unavoidable,  presents  a 
particular  hazard  to  carpet  life  in  that 
water  may  remain  in  the  cotton  or  jute 
backing  through  which  the  wool  pile  is 
woven.  Moist  cotton  or  jute  are  susceptible 
•to  mildew;  and  if  they  are  thus  weakened 
the  life  of  the  carpet  may  be  very  greatly 
reduced.  Choosing  a  very  dry  night  for 
such  work,  or  using  the  heating  system 
or  the  air  conditioning  system  to  reduce 
humidity  within  the  theatre  as  much  as 
possible,  will  help  minimize  this  danger 
to  carpet  life.  In  addition,  the  shampoo 
liquid,  and  all  surplus  water  possible, 
should  be  sucked  out  of  the  carpet  with  a 
really  powerful  vacuum  cleaner. 

Because  water  in  the  backing  is  a  seri- 
ous enemy  to  carpet  life,  special  precau- 
tions should  be  taken  around  .  drinking 
fountains  and  soft  drink  stands.  Impervi- 
ous rubber  matting  of  sufficient  area 
should  surround  such  sources  of  wetness. 
And  obviously  rubber  or  other  matting, 
or  runners,  should  be  used  in  the  lobby 
to  get  as  much  moisture  as  possible  off  the 
shoes  of  patrons  who  enter  during  incle- 
ment weather. 


ATTENTION  DRIVE-INS 
2  DEPENDABLE  MEANS 
OF  POWER  CONVERSION 
Robin  has  Both! 

ROBIN 

SELENIUM  RECTIFIERS 

27  to  37  volts  —  Full  wave. 
6  or  3  phase — 50  or  80  amps. 
Long   life  —   High  efficiency. 
—  Also  — 
ROBIN-IMPERIAL 

Slediipower 

MOTOR-OENERATORSJ 


WRITE  FOR 
LITERATURE 

See  our  Exiilbit 
at  tlie  TESMA 
SHOW,  Jefferson 
Hotel,  St.  Louis, 
Mo.,  Sept.  28-29- 
30,  Booth  No.  52. 

J.  E. 
ROBIN 

INC. 

330  W.  42nd  St., 
New  York  18,  N.  Y. 


T.J.  VERMES— Partner,  Yale,  Nor- 
wood and  Yorktown  Theatres,  Cleve- 
land, Ohio — says: 

"RCA  Service  has  meant 
uninterrupted  shows  for  at 
least  15  years.  I  wouldn't  be 
without  it." 
To  get  the  benefits  of  RCA  Service 
—write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  New  Jersey. 


AND  TRACKS 


^    Silent  •  Smooth  »  Automatic  < 
^  FRE6  CATAtOG 

VALLEN,  INC.  AKRON,  OHIO 


New  Mirrophonic  Sound 
JOE  HORMMTEIH  has  If 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


E-21 


I.  A.  Notes 

The  International  Convention 
at  Cleveland 

As  this  issue  of  STR  reaches  its  readers 
the  International  Alliance  of  Theatrical 
Stage  Employes  and  Moving  Picture  Ma- 
chine Operators  is  demonstrating  labor 
union  democracy  in  action  at  its  39th  bien- 
nial convention  in  the  Public  Auditorium 
at  Cleveland. 

Policies  are  being  discussed,  and  griev- 
ances heard,  by  delegates  from  938  local 
unions  representing  this  industry's  em- 
ployes in  every  part  of  the  United  States 
and  Canada.  Before  the  Convention  closes, 
toward  the  end  of  the  week,  international 
officers  will  be  elected  to  serve  for  the 
next  two  years,  nominations  being  made 
from  the  floor. 

Prior  to  the  Convention  opening  the  Ex- 
ecutive Board,  composed  of  International 
President  Richard  F.  Walsh,  Assistant 
President  Thomas  J.  Shea,  Secretary- 
Treasurer  William  P.  Raoul  and  nine  vice- 
presidents,  representing  nine  areas  of  the 
United  States  and  Canada,  met  at  the 
Hotel  Hollenden  in  Cleveland.  Among 
other  business,  the  Board  heard  grievances 
of  individual  members  and  appeals  from 
decisions  of  local  unions  and  districts. 
These  local  decisions  are  not  final,  and 
even  the  decisions  of  the  Executive  Board 
are  not  final.  Any  aggrieved  I.  A.  mem- 
ber has  the  right  to  ultimate  appeal  on 
the  floor  of  the  International  Convention. 

As  a  further  preliminary  to  the  Inter- 
national gathering,  14  District  Conven- 
tions, by  delegates  from  as  many  districts 
located  throughout  the  U.  S.  and  Canada, 
were  held  in  various  rooms  of  the  Hotel 
Hollenden. 

Prominent  speakers  scheduled  to  ad- 
dress the  delegates  include  Eric  Johnston, 
Ohio's  Governor  Thomas  J.  Herbert, 
Cleveland's  Mayor  Thomas  A.  Burke,  and 
AFL  President  William  Green.  Also  Tom 
O'Brien,  Member  of  Parliament  and  Gen- 
eral Secretary  of  the  British  National 
Association  of  Theatrical  and  Kine  Em- 
ployes; William  Finegan,  Secretary  of  the 
Cleveland  Federation  of  Labor  and  Busi- 
ness Agent  of  Local  Union  No.  27  of 
Cleveland;  Harland  Holmden,  First  Vice- 
President  of  the  I.  A.  and  Business  Agent 
of  Local  No.  160  of  Cleveland,  and  Joseph 
D.  Keenan,  head  of  Labor's  League  for 
Political  Education. 

Following  these  addresses,  the  Inter- 
national President  is  scheduled  to  report 
to  the  assembled  delegates  on  his  two 
years'  stewardship,  and  the  Secretary- 
Treasurer  will  deliver  his  detailed  state- 
ment on  finances.  Then  the  delegates  will 
nominate  and  elect  officers  to  serve  for  the 
next  two  years. 


Noiseless  Electric  Fan 

Noiseless  operation  is  the  claim  made 
for  a  new  air  circulator  placed  on  the  mar- 
ket by  Max  Weber.  Absence  of  the  usual 
fan  noise  is  attributed  by  the  manufactur- 
er to  the  patented  design  of  the  impeller 
blades.  Single-  and  three  -  speed  models 
are  available.  The  special  mounting  per- 
mits the  fan  to  be  moved  through  360° 
both  vertically  and  horizontally,  and  fas- 
tened in  any  position  relative  to  its  base. 
External  diameter  of  the  guard  is  14";  the 
motor  is  rated  at  52  watts,  total  weight  is 
10  pounds. 


more  than  3,000  major 
U.S.  theatres  use 

Voice  of  the  Theatre 
SPEAKER  SYSTEMS 


Only  the  best  in  sound  is  a  sound  investment 
today.  The  best  is  "Voice  of  the  Theatre"  — 
proved  superior  to  all  other  speaker  systems  by 
impartial  acoustical  measurement  tests — witnessed 
by  the  leading  scientists  of  the  motion  picture 
industry. 

-t;    is  is 

There  is  a  "Voice  of  the  Theatre"  speaker  system 
for  every  size  theatre.  Ask  your  supply  dealer 
for  information  about  modernizing  your  present 
system  with  "Voice  of  the  Theatre".  "Voice  of 
the  Theatre"  speaker  systems  are  supplied  as 
standard  equipment  by  most  leading  theatre 
sound  system  manufacturers. 


161  Sixth  Ave., 
New  York  13,  N.  Y. 


1161  N.  Vine  St., 
Hollywood  38,  Calif. 


^t'^  PROOF 

%  — '  that  nothing   but  the  finest  sound   is  good 

^0  ^.^'"^  enough — that  better  sound  means  better  box-office — 
that  quality  sound  costs  less  over  the  years  when  you 
install  , 


See  our  Exhibit  at  the  I 
TESMA  show,  Jefferson 
Hotel,   St.    Louis,  Mo.,  | 
Sept.    28-29-30,  Booth 
Nos.  42  &  43. 


Designed  and  built  by  specialists  to  assure  long,  trouble- 
free  service. 

Two  basic  sound  systems — one  for  theatres  of  1,000  and 
another  for  theatres  of  2,000  seats — the  output  of  which 
may,  by  the  addition  of  power  amplifiers,  be  brought  up 
to  serve  theatres  up  to  6,000  seats. 

Your  choice  of  any  model  Altec-Lansing  "Voice  of  the 
Theatre"  or  Motlograph   loudspeaker  equipment. 

The  Motiograph  sound  reproducer  Is  based  on  designs 
of  Electrical  Research  Products  Division  of  Western 
Electric  Company. 


In  the  Motion  Picture  Field 
Only  One  Paper 

SHOWMEN'S  TRADE  REVIEW 


is  a  member  of 


Associated  Business  Papers 


E-22 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


ARCHITECTS  COUNCIL 

(Continued  from  Page  E-5) 


sent  the  minority  view,  which  in  this  case 
is  held  by  slightly  more  than  one-third  of 
the  members  participating.  Nearly  two- 
thirds  do  use  draperies  elsewhere  than  at 
the  screen  opening,  for  decorative  or 
other  purposes.  But  there  is  as  noted  no 
agreement  at  all  among  the  majority  as 
to  the  location,  the  functions,  or  details  of 
such  use. 

Fabric  Wall  Coverings 

An  entirely  similar  situation  exists  with 
respect  to  fabric  for  wall  covering.  A 
majority  of  more  than  two-thirds  of  the 
Architects  endorse  this  treatment  of  the- 
atre walls;  but  as  to  details  differ  among 
themselves. 

They  differ  with  respect  to  what  walls 
should  be  thus  covered: 

"Aside  from  the  auditorium,  having  one 
of  the  four  walls  of  a  modern  room  cov- 
ered from  floor  to  ceiling  provides  a  very 
pleasant  contrast  and  completes  the  dec- 
oration. Also,  framing  a  large  expanse  of 
glass  from  floor  to  ceiling  provides  a 
pleasant  treatment." 

"Plastic  coverings  used  in  lounges  and 
offices  create  an  air  of  luxury.  They  would 
not  be  needed  in  the  auditorium." 

"We  find  fabric  wall  coverings  useful 
in  the  auditorium  —  in  design,  and  as 
acoustical  aids,  and  from  the  maintenance 
angle." 

"In  most  cases,  the  side  walls  and  rear 
walls  of  our  auditoriums  are  completely 
covered  with  fabric  above  a  cement  plas- 
ter wainscot  of  approximately  six  to 
seven  feet.  This  not  only  gives  a  very 
decorative  treatment,  inasmuch  as  many 
pleasing  designs  are  available,  but  has 
an  acoustic  value.  Behind  the  cloth  on 
the  rear  wall  we  invariably  use  Kimsul 
insulation." 

The  majority  further  differ  among 
themselves  as  to  the  extent  of  use: 

"We  like  full  coverage  with  wall  tex- 
tiles." 

"We  prefer  scenic  patterns  in  panel 
surrounds  on  walls,  and  also  as  feature 
spots." 

And  they  differ  as  to  the  method  of 
use: 

"Where  the  shape  of  the  auditorium 
requires  side  wall  acoustic  treatment  I 
prefer  to  put  textile  finish  over  rock  wool 
bats." 

"Yes,  use  fabric  to  cover  soft  acoustical 
material  only." 

"I  favor  textiles  if  they  are  applied 
solid  on  the  walls— and  if  they  are  fire- 
proof textiles." 

"Applied  directly  to  the  wall,  not  as 
loose  materials." 

"Glued  to  the  plaster." 

Where  Not  to  Use  Draperies 

On  the  other  hand,  as  already  noted, 
the  majority  does  not  at  all  approve  the 
use  of  drapes  in  the  theatre  at  the  heads 
of  aisles  or  ramps,  above  the  standee  rail, 
or  around  the  exit  doors. 

With  respect  to  aisles  or  ramps,  the 
vote  is  almost  unanimous.  One  member 
only  says  he  would  use  drapes  at  that 
location  "very  sparingly."  All  others 
voice  a  flat  "No." 

With  respect  to  use  of  drapery  or  cur- 


tains over  the  standee  rail  the  negative 
vote  exceeds  four  to  one.  And  even  the 
small  minority  qualify  their  position: 

"If  necessary,  but  the  standee  rail 
should  need  no  blinds  if  the  theatre  is 
properly  designed  to  trap  light  coming 
from  outdoors."  While  some  members  of 
the  majority  point  out  that  where  the 
region  above  the  standee  rail  admits 
drafts,  glass  can  be  used. 

In  the  matter  of  installing  draperies, 
valances  or  curtains  as  ornamental  frames 
for  exit  doors,  the  opposition  is  not  quite 
so  strong,  although  it  is  still  a  substantial 
majority.  Among  those  who  do  follow 
some  such  practice,  one  comments: 

"We  do  not  use  draperies  to  frame  the 
doors,  but  to  curtain  them,  to  eliminate 
drafts  and  light." 

Another  puts  draperies  only  above  the 
exit  doors  "to  eliminate  from  view  the 
panic  bolt  hardware,  and  so  on." 

But  a  strong  majority  remains  opposed 
to  any  such  treatment  of  exit  doors.  One 
member  of  this  majority  notes  that  in  his 
part  of  the  country  the  practice  is  "pro- 
hibited by  most  codes,  and  a  good  thing." 

Where  a  theatre  is  being  remodeled, 
and  old-fashioned  architectural  features 
cannot  be  removed  without  great  ex- 
pense, what  about  hiding  them  behind 
decorative  draperies?  The  division  of 
opinion  is  quite  even.  The  Council  as  a 
whole  cannot  be  said  to  have  reached  a 
decision  either  way.  A  few  members  say 
"it  depends"  but  the  large  majority  are 
divided  50-50  on  a  flat  "yes"  or  flat  "no." 


J.  E.  Robin  Adds  Weber 
Products  to  Its  Own  Line 

Under  terms  of  an  agreement  concluded 
on  July  20th  between  Carl  M.  Weber,  Sr., 
President  of  Weber  Machine  Corporation, 
and  Emil  A.  Kern,  President  of  J.  E. 
Robin,  the  Robin  organization  will  act 
as  exclusive  U.  S.  and  world-wide  dis- 
tributors for  all  Weber  products  and  their 
replacement  parts. 

Included  in  the  agreement  are  the  Weber 
Synchro-Dynamic  35-mm.  projectors,  Syn- 
chrofilm  soundheads,  theatre  amplifiers 
and  speakers,  and  Synchrofilm  portable 
35-mm.  projectors.  Weber  sound  equip- 
ment is  licensed  by  Western  Electric  Com- 
pany. The  Robin  organization  manufac- 
tures the  Stedypower  line  of  theatre 
motor-generators,  and  the  Robin  selenium 
arc  rectifiers.  Robin  and  Weber  products 
will  be  handled  locally  through  independ- 
ent theatre  supply  dealers. 


Drive-In  Operators  Sued 
By  Park-In  Patent  Holders 

Park-In  Theatres,  Inc.,  of  Camden, 
N.  J.,  have  filed  suit  in  United  States  Dis- 
trict Court  against  the  operators  of  the 
North  29  Drive-In  Theatre,  Charlotte, 
North  Carolina,  charging  infringement  of 
the  Camden  corporation's  drive-in  the- 
atre patents.  Defendants  named  in  the 
action  are:  A.S.F.  Theatre  Company, 
George  W.  Ferguson,  Byron  Adams  and 
R.  C.  Saunders.  Representatives  of  the 
plaintiff  state  that  only  one  drive-in  the- 
atre in  Mecklenburg  County  has  been  li- 
censed to  use  the  Park-In  patents,  namely, 
the  Wilkinson  Boulevard  Drive-In. 


DOES  YOUR  AUDITOmUM  1 

ilEP A' 

"FACE  LIFTI 

e?"i 

the  fact  that  it  is  "dated".  Take  a  look  at  it!  Are  the  chairs 
modern  and  comfortable?  Is  the  carpet  new-looking  and  soft 
underfoot?  Are  the  draperies  restful  and  in  harmony  with  the 
decorative  scheme  ? 


If  the  answer  is 
*'No!",  moderniza- 
tion is  indicated  — 
now — before  the  fall 
season  starts. 

Call  your  National 
Branch!  Let  the  Na- 
tional man  assist  you 
in  selecting 


CRESTWOOD 
CARPET 


An  inviting  auditorium — 
assures  better  patronage! 


'^NATIONAL 

■oazizi 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 

S.  0.  S.  Sacrifice  Sale ! 

Plenty  of  Really  Fine  Equipment  to  Choose 
From 


E-23 


*Standard   Simplex   Mechanism,  re- 
built like  new  from   $195.00 

Simplex  Double  Bearing  Movements, 

brand  new    61.20 

*Century   "C"   Mechanisms  rebuilt 

like  new    395.00 

*Superior   "A"   Mechanisms,  brand 

new,  list  $695;  our  price   475.00 

Brenkert   BX-40   Mechanisms,  like 

new  (used  12  times)   395.00 

*Strong  1  Kw.  Arclamps  &  rectifiers, 

rebuilt  like  new,  per  pair   575.00 

'Strong  Mogul  A  Arclamps  &  6  tube 
50  amp.  220  volt,  3  phase  recti- 
fiers, rebuilt  like  new,  per  pair  695.0(1 
Latest  Brenkert  Econarc  lamps  &  30 
amp  Benwood  Linze  rectifiers — 
used  sparingly — like  new,  per  pair  395.00 

Tfte  S.O.S.  rebuilding  process  means — new 
hardened  and  ground  parts  throughout*  plus 
labor  by  master  mechanics  with  20  years' 
background*  plus  24  hr.  test  under  actual 
theatre  conditions.  Absolute  12  months' 
guarantee  covers  everything. 

Repairing  at  low  flat  rates — loaners  furnished 
—  quick  service,  too! 

S.  0.  S.  CINEMA  SUPPLY  CORP. 

602  WEST  52ND  ST.  -  -  NEW  YORK  19 


STEWART  R.  MARTIN— Treas- 
urer and  General  Manager,  Embassy 
Newsreel  Theatres,  New  York  City, 
and  Newark,  N.  J. — says: 

"Good  sound  is  as  important  as 
a  good  news  shot.  We  use  RCA 
Service  to  keep  our  sound 
operating  at  peak  efficiency." 

To  get  the  benefits  of  RCA  Service 
—write:  RCA  SERVICE  COMPANY, 
INC.,  Camden,  New  Jersey. 


n  0  V  £  LT Y 

I  I  SCENIC  STUDIOS,  INC. 
32-34  W.  60TH  ST.,  New  York  23,  N.Y. 


DECORATORS 


DESIGN  ARTISTS 


Check 


Proieclion 


□  AUG.  16. — Carefully  examine  the  sound 
system  connection  to  water  pipe  or  other 
ground;  make  sure  it  is  thoroughly  tight 
and  entirely  free  from  corrosion. 

□  AUG.  17. — Has  your  projection  room  an 
emergency  ventilating  system  to  remove 
smoke  and  fumes  in  case  of  fire?  If  not,  why 
not  ask  for  one? 

□  AUG.  18. — Are  prints  being  mutilated  by 
any  faults-  in  YOUR  projection  equipment? 
If  so,  are  you  taking  serious  steps  to  remedy 
the  same? 

□  AUG.  19. — Is  the  arc  generator  noisy,  or 
does  it  vibrate  so  seriously  as  to  annoy 
patrons?  Have  it  overhauled,  or  mounted  on 
a  better  foundation. 

□  AUG.  20. — Do  you  personally  observe 
quiet  in  the  projection  room  at  all  times  to 
avoid  annoying  patrons  seated  toward  the 
rear  of  the  house? 

□  AUG.  21. — If  you  have  a  spare  projector 
mechanism  for  emergencies  are  you  careful 
to  keep  it  in  perfect  condition  for  instant  use 
when  needed? 

□  AUG.  22. — Time  to  re-examine  all  arc 
lamp  switch  contacts?  If  any  are  burned, 
replace  the  contacts  or  the  entire  switch  as 
necessary. 

□  AUG.  23. — Time  to  re-examine  all  power 
line  switch  contacts?  Replace  any  that  are 
burnt;  consider  advisability  of  installing 
heavier  switches  if  burning  is  serious. 

□  AUG.  24. — How  recently  have  you 
cleaned  out  and  re-arranged  the  spare  parts 
cabinets — thrown  away  accumulated  junk 
and  re-inventoried  spares  on  hand? 

□  AUG.  25. — Do  you  promptly  mop  up 
any  dripping  or  leaking  oil  and  take  immedi- 
ate steps  to  correct  the  cause  af  any  such 
condition? 

□  AUG.  26. — Do  you  keep  small  price  tags 
among  your  spare  parts  ,for  tagging  wires  to 
avoid  mistakes  when  you  must  make  emer- 
gency repairs? 

□  AUG.  27. — Is  your  soldering  iron  still  in 
good  condition  or  does  it  need  a  new  tip? 
Have  you  an  adequate  supply  of  ROSIN- 
core  solder? 

□  AUG.  28. — Have  you  checked  recently 
on  the  condition  of  changeover  mechanisms, 
rewinders,  film  splicer,  cue  marker;  made  ad- 
justments or  ordered  replacements  as  needed? 

□  AUG.  29. — Do  you  have  plenty  of  spare 
rags  on  hand  for  keeping  equipment  clean, 
mopping  up  oil,  etc.?  If  not,  order  a  new 
supply. 


□  AUG.  30. — Will  you  ever  have  to  work 
in  a  dim  light  because  a  lamp  bulb  burns 
cut  and  you  have  forgotten  to  order  spares 
in  advance? 

□  AUG.  31. — Do  you  still  have  an  adequate 
supply  of  all  types  of  report  forms  both  for 
regular  operation  and  for  any  emergency  con- 
dition? 


□  SEPT.  1.— Do  you  have  flashlights 
where  you  can  reach  them  readily  in  case 
of  power  failure?  How  often  do  you  check 
their  batteries? 

□  SEPT.  2.— If  the  houselight  switches  or 
dimmers  are  in  your  charge  have  you  set  up 
a  regular  schedule  for  inspecting  and  ser- 
vicing them? 

□  SEPT.  3.— Run  a  constant  level  test 
record  or  reel  and  walk  through  every  part 
of  the  auditorium  to  make  sure  speakers 
have  not  shifted  position. 

□  SEPT.  4. — Are  you  keeping  close  watch 
on  the  progress  of  theatre  television  and  its 
equipment?  It  might  come  to  your  theatre 
sooner  than  you  expect. 

□  SEPT.  5. — Have  recent  equipment 
changes  in  your  projection  room  overloaded 
any  power  lines  or  switches?  If  so,  report  the 
condition,  ask  for  re-wiring. 

□  SEPT.  6. — Do  you  project  through  mod- 
ern, efficient,  coated  lenses  that  prevent 
waste  of  light?  If  not,  have  you  asked  to 
have  such  lenses  supplied? 

□  SEPT.  7. — Make  sure  you  have  a  suffici- 
ent supply  of  NEW  tubes  so  you  won't 
ever  have  to  rely  on  partly-used  ones  in  an 
emergency. 

□  SEPT.  8.— If  your  P.  A.  system  has  its 
own  loudspeakers,  re-check  P.  A.  sound  dis- 
tribution to  make  certain  speakers  have  not 
shifted  their  position. 

□  SEPT.  9. — Re-check  all  carbon  feed 
motors;  are  their  brushes  in  good  condition, 
commutators  clean  and  unscored;  has  oil 
dried  up  or  is  lubrication  inadequate? 

□  SEPT.  10. — Unless  your  equipment  is 
immune  to  loss  of  optical  line-up,  do  you 
periodically  check  alignment  of  lamphouse 
optics  with  center  of  projector  aperture? 

□  SEPT.  11. — Are  you  compelled  to  mu- 
tilate prints  by  adding  your  own  home-made 
cue  marks?  Don't;  ask  for  a  modern,  inex- 
pensive cue  marking  device. 

□  SEPT.  12. — Are  you  careful  to  keep  lubri- 
cating oil  cans  TIGHTLY  closed?  Atmos- 
pheric moisture  contaminates  oil,  leads  to 
rusting  of  the  parts  lubricated. 


"Voice  of  Theatre  Speakers" 
JOE   HORNSTEIN  has  iff 


IP    Service  3 eut  u  r  e 

E-24 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


ADVERTISERS'  INDEX 

Equipment  &  Maintenance  Sec. 


Adler  Silhouette  Letter  Co   E-20 

3021  W.  36th  St.,  Chicago  32,  111. 

Altec  Service  Corp   E-21 

"161  Sixth  Ave.,  New  York  13,  N.  Y. 

American  Popcorn  Co  E-24 

Box  12,  Sioux  City  6,  Iowa.  President:  How- 
ard C.  Smith.  Sales  Manager:  Stanley  A. 
Thatcher.  Domestic  Sales:  Direct. 

American    Seating    Co  ■•■  E-15 

9th  and  Broadway,  Grand  Rapids  2,  Mich. 
Sales  Manager:  J.  M.  VerMeulen.  Domestic 
and  Foreign  Sales:  Direct  and  through  Nation- 
al Theatre  Supply. 

Autojpatic    Devices    Co   E-20 

1035  Linden  St.,  Allentown,  Pa.    Export  Of- 
fice: 220  W.  42nd  St.,  New  York,  N.  Y. 

Capitol   Stage   Lighting   Co.  E-20 
527-529  West  45th  St.,  New  York  19,  N.  Y. 

Century   Projector    Corp  '^r'  kr  "  i\ 

729  7th  Ave.,  New  York  19,  N.  Y.  Sales 
Manager:  L.  W.  Davee.  Domestic  Sales: 
Through  independent  dealers.  Foreign  Sales: 
Through  Westrex,  Inc.,  exclusively. 

DeVry    Corn  ;  '  Vn'  ' '  c  i 

1111  Armitage  Ave.,  Chicago  14,  lU.  ''fes 
Manager:  H.  B.  Engel.  Domestic  Sales: 
Through  independent  supply  dealers.  Foreign 
Sales:  Through  authorized  distributors. 

F  &  Y  Buildinp;  Service   .  •  ■   ^'^^ 

328  E.  Town  St.,  Columbus  15,  O.  ^ 

Forest  ^  M^^S-  p^°j[Psi.;  Newark, 'nVj.'  President  and 
Sales  Manager:  J.  K.  Elderkin.  Domestic 
Sales:  Through  all  dealers.  Foreign  Sales: 
Through  appointed  dealers  and  export  outlets. 

General  Register  Corp  \  \  -  y  -fi-y  ■  V  '       '  v ^''^ 

36-20  33rd  St.,  Long  Island   City  1,  N.  Y. 

Sales  Manager:  W.  C.  Stober.  Domestic  Saes: 

Through     supply     dealers.     Foreign  Sales: 

Through  export  dealers. 
Heywood   Wakefield  Co  

Gardner,  Mass. 
Hornstein,    Joe,    Inc.  E-18,  E-20,  E-23 

630  9th  Ave.,  New  York,  N.  Y. 
Ideal   Seating    Co.  •■   ^"l* 

521  Ann  St.,  Grand  Rapids,  Mich. 
International  Projector  Corp.....  Back  Cover 

92  Gold  St.,  New  York,  N.  Y. 
KoUmorgen   Optical  Corp. ...........  ••■   E-17 

2  Franklin  Ave.,  Brooklyn  11,  N.  Y. 
Lorraine  Rubber  Engineering  Co. .  .   E-24 

286  Fifth  Ave.,  New  York,  N.  Y. 
Motiograph,   Inc  ••  

4431  W.  Lake  St.,  Chicago  24,  111. 

National  Carbon  Co  A ' 'at' ' '^V 'c 'i  ^''^ 

30  E.  42nd  St.,  New  York  17,  N.  Y.  Sales 
Manager:  D.  B.  Joy.  Domestic  and  Foreign 
Sales:  Through  dealers. 

National  Super  Service  Co.,  Inc. .   E-24 

1951  N.  13th  St.,  Toledo  2,  O. 

National  Theatre  Supply   .  . .   E-22 

92  Gold  St.,  New  York,  N.  Y. 

Novelty  Scenic  Studios,  Inc   E-23 

32-34  W.  60th  St.,  New  York  23,  N.  Y 
President  and  Sales  Manager:  A.  J.  Kessler. 
Domestic  Sales:  Direct  and  through  dealers. 
Foreign  Sales:  Direct  and  through  dealers. 

RCA   Service  Corp  E-2,  E-18,  E-20,  E-23,  E-24 

Front  and  Cooper  Sts.,  Camden,  N.  J. 

J.   E.   Robin,   Inc   E-20 

330  W.  42nd  St.,  N.  Y.  18,  N.  Y. 

C.  F.  Simonin's  &  Sons.  Inc   E-16 

Tioga  &  Belgrade  Sts.,  Philadelphia  34,  Pa. 

S.O.S.  Cinema  Supply  Corp   E-23 

602  W.  52nd  St.,  New  York  19,  N.  Y. 
Vice-President  and  Sales  Manager:  O.  Light- 
stone.  Domestic  Sales:  Direct  and  through 
dealers  in  certain  territories.  Foreign  Sales: 
Direct  and  through  exclusive  dealers  in  cer- 
tain countries. 

Sportservice,  Inc   E-20 

Hurst  BIdg.,  Buffalo,  N.  Y. 

Strong    Elec    Corp   E-3 

87  City  Park  Ave.,  Toledo  2,  O.  Sales  Man- 
ager: Harold  E.  Brown.  Domestic  Sales: 
Through  independent  supply  dealers.  Foreign 
Sales:  Through  Strong  Elec.  Corp.  Export 
Dept.,  92  Gold  St.,  New  York,  N.  Y. 

Vallen,  Inc   E-20 

Akron,  O.  President:  E.  J.  Vallen.  Domestic 
Sales :  Through  dealers.  Foreign  Sales : 
Through  RCA  International  Division,  745 
5th  Ave.,  New  York  22,  N.  Y. 

Wagner  Si^n  Service,  Inc   E-13 

216-218  S.  Hoyne  Ave.,  Chicago  12,  111. 
President  and  Sales  Manager:  E.  Wagner. 
Domestic  and  Foreign  Sales:  Direct  at  list 
only,  and  through  designated  supply  companies 
and  marquee  manufacturers. 

Wenzel  Projector  Co   E-24 

2505-19  S.  State  St.,  Chicago  16,  111.  Sales 
Manager:  C.  J.  Williams.  Domestic  and  For- 
eign Sales:   Through  independent  dealers. 

While  every  preccmtion  is  taken  to  insure  ac- 
curacy, we  cannot  guarantee  against  the  pos- 
sibility of  an  occasional  change  or  omission  in  the 
preparation  of  this  August  14,  1948,  index. 


Ask  your  supply  dealer  about 
the  Super.  Take  advantage  of 
our  five  days  trial  offer.  It  costs 
you  nothing — may  save  you  much. 


Your  Investment  Demands 
SUPER  PROTECTION 

You  have  spent  thousands  of  dollars  on  equipment,  ornamentation, 
sir  conditioning,  decoration  and  equipment.    A  Super  Specialized 
Theatre   Cleaner   is   the   best   insurance  you   can   buy  against 
depreciation,  damage  and  destruction  of  your  costly  furnishings. 
The  Heavy  Duty  Super  Specialized  Theatre  Cleaner  is  con- 
structed to  do  the  Special  cleaning  job  required  in  the 
modern  theatre.  Super  engineers  designed  the  unique  tools 
so  that  each  and  every  part  of  a  theatre  and  its  equip- 
ment may  be  kept  free  of  dirt  easily  and  inexpensively. 
A  spotlight  on  the  handle  provides  illumination  for 
dark  places  and  cuts  out  use  of  house  lights.  The 
blower    attachment   boosts  debris 
from  under  seats  and  down  front 
for    easy    disposal.    The  special 
screen  brush  keeps  screen  bright, 
sound  holes  clear.  These  are  only 
a  few  of  the  marvelous  Super  Tools. 


National  Super  Service  Company,  Inc. 

1951  N.  13th  St.,  Toledo  2,  Ohio 

National  Super  Service  Co.  of  Canada 

Toronto,  Ont.  Vancouver,  B.  C. 


YOUR  ASSURANCE  OF  THE 


WENZEL 

"Smooth-Running" 

PROJECTOR 

You  are  assured  of  "Smooth-Running"  perform- 
ance with  the  Wenzel  time-proven  projector. 
Use  Wenzel's  precision  replacement  parts  .  .  . 
and  your  present  equipment  will  do  a  smoother 
running  job. 

Write  for  Folder  No.  WC-19  on  PRO-4  Projector  Mechanism 

WENm'PROJECTOR  COMPANY 


2509-19  S.  State  Street 


Chicago  16,  III.  / 



RUBBER  MATS 

FOR  THEATRES 

Matting,  Link  Mats  &  Mechanical  Rubber  Goods 
LORRAINE    RUBBER    ENGINEERING  CO. 

286  FIFTH  AVENUE,  NEW  YORK  CITY 
Factory:  Maywood,  N.  J. 


RECTIFIERS 

For  Every  Size  Theatre 


FOREST  MFG.  CORP.,  9-11  W.  Park  St.,  Newark  2,  N.J. 


DEWEY  MICHAELS— President, 
Michaels'  Theatres,  Buffalo,  New 
York — says: 

"For  the  past  eighteen  years 
RCA  Service  has  successfully 
maintained  the  excellent 
sound  quality  we  have  en- 
deavored to  provide  for  the 
patrons  of  our  theatres." 

To  get  the  benefits  of  RCA  Service 
—write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  New  Jersey. 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


E-25 


! 


Request  for  Literature 

Showmen's  Trade  Review  8/14/48 
1501  Broadway,  New  York  18,  N.  Y. 

Please  send,  free  and  without  obligation,  the 
literature  checked  below. 


'  □ 

5 

□ 

9 

□ 

13 

□ 

2  □ 

6 

□ 

10 

□ 

14 

□ 

3  □ 

7 

□ 

11 

□ 

15 

□ 

'  □ 

8 

□ 

12 

□ 

16 

□ 

I  would 

also 

like  to 

have 

free 

literature 

on 

the  items  of  equipment  checked  below. 


STRUCTURAL 
MATERIALS 

□  Theatre  Front 
[J  Exterior  Wall 
[^Interior  Wall 
□[Sound  Absorbing 

□  Roofing 

□  Insulating 

FURNISHING 
MATERIALS 
I  [Floor  Covering 

□  Rubber  Mats 

□  Runners 

□  Stair  Treads 
I  [Flooring 

□  Draperies 

□  Upholstery 

□  Carpet 

□  Crowd  Controls 

□  Chairs 

□  Sand  Urns 

□  Lounge  Furniture 

LIGHTING 
EQUIPMENT 

□  Fluorescent  Lamps 

□  Germicidal  Lamps 

□  Ultra-Violet  Lamps 

□  Spot  &  Flood  Lights 

□  Decorative  Fixtures 

SOUND 
EQUIPMENT 
I  [Soundheads 
I  [Amplifiers 

□  Loudspeakers 

□  Sound  System 

□  Public  Address 

□  Hearing  Aids 

□  Tubes 

□  Test  Reels 

STAGE 
EQUIPMENT 

□  Curtains 

□  Curtain  Controls 

□  Decorative  Fabrics 

□  Dimmers 

□  Footlights 

□  Border  Lights 

□  Spot  &  Flood  Lamps 

□  Switchboards 

□  Stage  Rigging 

□  Stage  Hardware 

MAINTENANCE 
MATERIALS 

□  Vacuum  Cleaners 
I  [Deodorants 

□  Disinfectants 

□  Uniforms 


HEATING  AND 
VENTILATING 

□  Air  Conditioning 

□  Air  DifFusers 

□  Odor  Removal 

□  Blowers  and  Fans 

□  Unit  Coolers 

□  Unit  Heaters 


ADVERTISING 
EQUIPMENT 

□  Marquee 

□  Changeable  Letters 

□  Name  Sign 
□Attraction  Boards 

□  Display  Frames 

□  Display  Cases 


BOX-OFFICE 
EQUIPMENT 

□  Ticket  Registers 

□  Change  Machines 
□Ticket  Boxes 

□  Price  Signs 

□  Box-Office  Safes 


VENDING 
EQUIPMENT 

□  Popcorn  Machines 

□  Popcorn  Warmers 

□  Peanut  Roasters 

□  Sales  Aids 

□  Candy  Display  Cases 

□  Beverage  Machines 

□  Popcorn 

□  Peanuts 

[  [Beverages 

□  Theatre  Candy 

PROJECTION 
EQUIPMENT 

□  Arc  Lamps 

□  Generators 

□  Rectifiers 

□  Projectors 

□  Reflectors 

□  Screens 

□  Carbons 

□  Carbon  Savers 

□  Cueing  Devices 

□  Film  Splicers 

□  Fire  Shutters 

□  Safety  Devices 

□  Incandescent  Lamps 

□  Projector  Parts 

□  Magazines 
I  [Pedestals 

□  Reels 

□  Reel  End  Alarms 
I  [Rewinds 


Name . 


Theatre 


Address. 


City  and  State. 


EQUIPMENT  LITERATURE 


August  14,  1948 


We  make  every  effort  to  obtain  for  you  any  useful  information  you  desire — without  cost  or 
obUgation.  Merely  clip  the  adjoining  column  and  return  it  to  us  with  your  name,  name  of 
theatre  and  address  printed  plainly  at  the  bottom.  Check  the  appropriate  numbers  for  desired 
items  of  literature  described  below;  for  information  on  other  matters  listed,  check  the 
adjoining  squares. 


AIR  CONDITIONING  EQUIPMENT.  A  large 
amount  of  detailed  information  about  air  conditioning 
equipment  is  contained  in  a  very  attractive,  two-color, 
illustrated,  24-page  book  issued  by  U.  S.  Air  Condition- 
ing Corp.  It  describes  component  items  of  equipment, 
tells  what  questions  to  ask  in  selecting  an  air  condi- 
tioning system,  and  illustrates  both  apparatus  and  in- 
stallation of  duct-work.  A  booklet  well  worth  having. 
(#1) 

ARCHITECTURAL  MATERIALS.  A  series  of 
bulletins  by  the  Kawneer  Company  describe  their 
latest  materials  for  surfacing  of  fronts,  lobbies,  box- 
offices  and  so  on ;  prefabricated  and  custom-built  frames 
for  doors,  windows,  poster  cases ;  and  ornamental  trim- 
ming material.  Among  the  material  for  exterior  and 
interior  surfacing  is  Zourite,  a  ribbed  aluminum  panel- 
ing with  semi-lustrous  finish,  supplied  with  edging  trim, 
corner  trim,  furring  channels  and  anchor  and  furring 
clips.  All  the  details  are  fully  illustrated  in  the  booklet 
devoted  to  this  material,  and  dimensions  are  given. 
Trimming  materials  both  structural  and  ornamental  are 
described  in  a  second  booklet.  Some  of  these  trims  are 
designed  for  use  with  glass  and  eliminate  projecting 
metal  frames — the  edge  of  the  glass  seems  to  "dis- 
appear" into  walls  and  ceilings.  These  trims  can  be  used 
for  combination  sash-and-sill,  as  bulkheads,  for  the  face 
of  a  canopy,  as  shadow  box  frame,  and  for  an  almost 
infinite  variety  of  other  purposes.  A  third  booklet  de- 
scribes and  pictures  prefabricated  and  custom-built 
metal-frame  entrances ;  while  a  fourth  illustrates  appli- 
cation of  these  materials  to  the  design  of  retail  estab- 
lishments, including  the  theatre.  All  four  booklets  will 
be  sent  free  upon  checking  the  No.  2  square  m  the 
accompanying  coupon.  (#2) 

BOOKLETS.  A  series  of  ten  small  booklets,  each  of 
six  pages,  each  printed  in  two  colors,  conveys  a  wealth 
of  information  about  RCA  sound  systems,  RCA  tube 
rectifiers,  the  Brenkert  1  kw.  arc  (now  made  by  RCA), 
and  RCA  drive-in  sound  equipment.  The  series  covers 
seven  different  models  of  RCA  theatre  sound  systems, 
not  counting  the  booklet  devoted  to  drive-ins.  There 
is  also  a  pamphlet  illustrating  and  describing  briefly 
the  RCA  deluxe  soundhead.  All  yours  for  the  ask- 
ing. (#3) 

CHAIRS.  Griggs  Equipment  Company  has  brought 
out  a  detailed,  four-page,  two-color  folder  describing  six 
different  models  of  theatre  chairs,  showing  how  they 
are  constructed,  and  setting  forth  in  full  the  different 
spring-cushion  arrangements,  upholstery  and  designs  in 
which  they  can  be  supplied.  Although  this  little  folder 
can  be  read  in  a  few  minutes,  it  contains  a  wealth  of 
information  about  theatre  chairs  that  makes  it  well 
worth  the  attention  of  anyone  who  contemplates  buying 
chairs  at  this  time.  (#4) 

FLOOR  TILE.  A  new,  synthetic  plastic  flooring, 
available  in  standard-size  tiles  and  in  a  variety  of  plain 
and  marbleized  colors,  is  described  and  illustrated  in 
two  multi-color  pamphlets  issued  by  U.  S.  Stoneware 
Company.  The  material  is  supplied  in  Syi"  squares, 
each  3/16"  thick.  The  top  half  of  the  thickness  com- 
prises the  surface  of  "Tygon"  plastic ;  the  underlying 
3/32"  consists  of  a  layer  of  synthetic-impregnated  cork. 
The  tile  thus  constructed  is  said  to  be  unaffected  either 
in  strength  or  in  appearance  by  days  of  immersion  in 
water,  and  to  be  resistant  to  acids,  alkalis,  alcohols  and 
cleaning  solutions.  It  is  said  to  be  slip-proof  whether 
wet  or  dry,  easy  and  silent  to  walk  on  and  readily 
cleaned  because  of  a  non-porous  surface  that  does  not 
absorb  dirt.  The  surface  can  be  waxed  if  desired.  In- 
stallation involves  providing  any  smooth,  hard  surface, 
such  as  concrete,  wood,  metal  or  tile,  cleaning  the 
surface  thoroughly,  coating  it  either  with  linoleum 
cement  or  with  a  special  plastic  cement,  and  laying 
the  tiles  in  position  and  pressing  down  firmly.  After 
one  hour's  time  the  tiles  thus  laid  are  rolled,  and 
cement  that  has  worked  up  between  the  joints  is 
removed  with  a  cloth  dipped  in  gasoline.  (#5). 

METAL  MOULDINGS.  The  Eighth  Edition  of 
Ames  Metal  Moulding  Company's  catalog  pictures  quite 
literally  hundreds  of  mouldings;  some  metal-covered 
wood,  some  extruded  aluminum  or  stainless  steel.  They 
present  every  type  of  flat,  round,  grooved,  ribbed, 
fluted,  stepped,  angular  and  curved  surface  and  com- 
bination of  surfaces  imaginable,  fitting  them  to  every 
decorative  scheme  and  every  style  of  architecture. 
Snap-on  devices  for  easier  installation  are  pictured  and 
described,  as  are  caps,  channels,  angles  and  miscella- 
neous shapes.  Accessories  such  as  poster  frames,  kick- 
plates,  push  plates,  door  saddles,  prefinished  metal  in 
coils,  and  nickeled  nails  and  brads  are  listed,  and  some 
of  them  illustrated.  (#6) 

PLASTIC  structural  and  ornamental  material.  Plexi- 
glas,  the  same  that  was  used  for  bomber  blisters  during 
the  war,  is  now  available  for  theatre  applications  in  a 
vast  variety  of  forms,  including  huge  clear  sheets. 
Some  of  the  many  forms,  corrugations  and  colors  in 
which  this  highly  versatile  plastic  can  now  be  had, 
and  some  of  its  innumerable  potential  uses  about  the 


theatre,  are  illustrated  and  described  in  an  8-page 
booklet  issued  by  Rohm  &  Haas  Company.  (#7). 

PROJECTION  LAMP.  High  intensity  projection 
lamps  drawing  up  to  70  amperes  at  the  arc  are  de- 
scribed in  a  folder  issued  by  Strong  Electric  Corp. 
Four  models  are  discussed  in  detail,  together  with  recti- 
fiers for  supplying  them  with  current  and  reflectors  for 
utilizing  their  light  at  the  maximum  efficiency.  (#8). 

PROJECTION  LENSES.  The  Kollmoraen  Super- 
Snaplight  and  Snaplite  lenses  (f/1.9  and  f^.O,  respec- 
tively) are  described  in  detail  in  a  two-color,  six-page 
brochure  issued  by  KoUmorgen  Optical  Corporation. 
These  lenses  are  coated  for  greater  efficiency  and  her- 
metically sealed  in  one-piece  mounts.  Also  illustrated  and 
described  is  the  KoUmorgen  Series  1  Snaplite,  designed 
for  good  projection  at  low  cost.  Included  in  the  bro- 
chure is  a  list  of  fittings  for  use  of  any  Kolknorgen  lens 
with  any  of  twenty-three  models  of  American-made 
projectors ;  and  a  two-color  lens  table  for  determining 
the  focal  length  necessary  for  every  theatre.  (#9). 

PROJECTOR  MECHANISM.  Complete  informa- 
tion on  installing,  operating  and  maintaining  the  Cen- 
tury Model  CC  mechanism  is  given  in  a  32-page  illus- 
trated booklet.  Four  line  drawings  show  the  details  of 
the  projector's  innards,  and  in  these  drawings  com- 
ponent parts  are  all  numbered.  Instructions  are  written 
accordingly — for  example;  "Loosen  retaining  screw  Fig. 
1,  #15" — and  are  thus  absolutely  explicit  and  unmis- 
takable. A  useful  book,  not  alone  for  those  who  have 
Century  CCs,  but  for  anyone  interested  in  studying  the 
details  of  a  modern  projector.  (#10) 

REFRESHMENT  FOUNTAIN  SERVICE.  Most 
of  the  literature  listed  in  this  Bureau  describes  products 
— the  Liquid  Carbonic  Corporation's  booklet  entitled 
"Planning  Your  Fountain  for  Maximum  Profit"  de- 
scribes a  service.  The  booklet  notes  that  efficient  plan- 
ning of  a  fountain  requires  careful  consideration  of  the 
nature  of  refreshments  to  be  sold,  type  of  patronage, 
type  of  competition,  and — in  the  case  of  theaJres — the 
peak  load,  as  well  as  many  other  factors.  The  service 
offered  (absolutely  free  and  without  obligation,  the 
booklet  says)  is  the  expert  assistance  of  a  consultant 
specialist  who  will  plan  the  fountain  completely  to  meet 
the  needs  of  every  type  of  operation.  (#11). 

RUNNER  ENDS.  Metal  runner  ends  for  the  pro- 
tection of  every  type  of  rubber,  carpet  or  fabric  runners 
have  been  brought  out  in  new  form  by  Lorraine  Manu- 
facturing Corp.  They  are  rust-proof,  and  attach  to  the 
runner  very  simply,  without  riveting  or  sewing,  no 
mechanical  skill  at  all  being  needed.  An  illustrated 
bulletin  describes  these  new  rtuiner  ends.  (#12). 

SOUND  EQUIPMENT.  In  careful  buying  of  sound 
equipment  it  is  necessary  for  the  purchaser  to  inform 
himself  as  to  which  component  items,  of  what  power 
and  quality,  go  to  make  up  each  of  the  systems  he  has 
under  consideration.  Motiograph-Mirrophonic  sound  ap- 
paratus is  described  in  a  well-printed  booklet,  which 
first  presents  each  component  unit  in  detail ;  then  lists 
different  systems  and  explains  fully  just  which  of  the 
previously-described  imits  go  into  each.  Power  output 
and  distortion  of  all  systems  are  stated  in  figures. 
Systems  are  also  rated  according  to  the  number  of  seats 
they  are  able  to  serve.  (#13). 

THEATRE  SPEAKERS.  The  relatively  inexpensive 
Altec  Lansing  "SCO"  speaker  system,  designed  to  bring 
high  quality  reproduction  to  theatres  of  less  than  1,000 
seats,  is  fully  explained  in  a  well-written,  two-color, 
four-page  leaflet.  The  system  itself,  and  each  of  its 
component  parts,  are  all  separately  pictured  and  de- 
scribed. The  bulletin  offers  every  bit  of  information  the 
average  theatremen  will  want  concerning  this  low  cost, 
high  ciuality  speaker  assembly.  (#14). 

TICKET  MACHINE.  A  well-illustrated,  three-color, 

four-page  folder  of  General  Register  Corporation  sets 
forth  functional  and  structural  details  of  that  company's 
hand-operated  "Automaticket."  Since  this  device  is  just 
as  fast  as  the  electrical  ticket  issuers  of  earlier  design, 
but  costs  less  and  is  less  expensive  to  set^ice,  its 
makers  expect  that  in  time  it  may  replace  electrical 
machines  entirely.  The  folder  is  therefore  of  interest  to 
all  who  contemplate  present  or  future  purchase  of  ticket- 
issuing  equipment.  (#15) 

VACUUM  CLEANING.  Effective  cleaning  of  the- 
atre screens,  drapes,  ornamental  surfaces  and  stairways, 
and  in-place  shampooing  of  theatre  carpets,  are  illus- 
trated and  e.xplained  in  a  four-page  folder  by  National 
Super  Service,  Inc.  The  bulletin  describes  the  best 
methods  of  using  the  Super  vacuum  cleaner,  and  the 
technical  details  of  the  cleaner  itself.  It  will  prove  defi- 
nitely helpful  to  any  one  concerned  with  the  practical 
problems  of  theatre  housekeeping.  (#16) 


26A 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


Hollywood  Newsxeel 

West  Coast  Offices — 6777  Hollywood  Blvd..  Hollywood  28,  Calii — Ann  Lewis,  Manager 


PRODUCTION  PARADE 

By  Rnn  Lewis 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 

time,  extensive  tests  are  being  made  at  Warn- 
ers for  the  other  members  of  the  cast.  Film  is 
just  one  of  the  many  on  Producer  Jerry  Wald's 
schedule. 

*  *  * 

After  a  two'-month,  2,000-mile  trip  through 
Nort^h  Africa  in  connection  with  the  shooting  of 
background  and  action  scenes  for  the  -Cecil  B. 
DeMille  picture  "Samson  and  Delilah,"  Asso- 
cite  Producer  Ralph  Jester  and  his  ten-man 
camera  crew  just  returned  to  Hollywood. 
African  locations,  comparable  to  scenes  in  the 
Bible,  were  selected  because  of  the  trouble  in 
the  strife-ridden  Holy  Land.  This  Technicolor 
production  is  expected  to  get  under  way  in 
October  with  Hedy  Lamarr  and  Victor  jVIature 
co-starred. 

*  *  * 

William  Phipps  ha^'been  signed  for  one  of 
the  leads  in  "The  Man  on  the  Eiffel  Tower" 
luhich  will  be  produced  by  Safia  Films,  a  French 
producing  outfit.  The  Franchot  Tone-Irving 
Allen  combination  is  producing  this  picture  in 
Paris,  with  Charles  Laughton  as  one  of  the 
stars.  No  releasing  arrangement  is  announced. 


Studio  Roundnp 


The  Cathy  Lewis-Marie  Wilson  radio  show 
"My  Friend  Irma"  will  reach  the  screen  via 
Hal  Wallis  Productions.  Show,  which  has 
consistently  ranked  among  the  leaders  on  the 
air,  is  the  dream  child  of  Cy  Howard,  who 
writes  and  produces  it.  Wallis  plans  to  make 
the  screen  version  next  season  with  a  top  comedy 
cast. 

*  *  * 
Montgomery   Clift,  sensational  screen  nevo- 

comer,  has  just  signed  with  Paramount  for  a 
picture  a  year,  the  first  of  which  is  William 
Wyler's  "The  Heiress"  now  in  production.  Clift, 
zvho  became  knotvn  through  his  work  in  the 
MGM  film  "The  Search,"  has  another  picture 
to  his  credit,  the  as-yet-unreleased  Howa/)'d 
Hawks'  "Red  River." 

*  *  * 
Donald   O'Connor,  whO'  is  currently  on  a 

personal  appearance  tour  in  Johannesiburg  and 
Capetown,  South  Africa,  and  who  will  return 
to  Hollywood  via  London,  has  just  had  his 
option  renewed  by  Universal-International  for 
a  term  deal. 

*  *  * 
Prod^icer  Paul  Short  has  signed  Mark  Robson 

to  direct  "Bad  Boy,"  the  story  of  the  Variety 
Clubs  Ranch  in  Texas,  which  will  be  released  by 
Allied  Artists.  Tests  are  being  made  of  Audie 
Murphy,  America's  most  decorated  soldier  of 
World  War  H,  to  see  if  he  fits  the  title  role. 
No  other  cast  or  starting  date  has  been  an- 
nounced. 

*  *  * 
Having  completed  the  Samuel  Goldwyn 
picture  "Enchantment"  and  turned  it  over  to 
Academy  Award  winner  Hugo  Friedhofer  for 
musical  scoring.  Director  Irving  Reis  is  spend- 
ing the  next  month  preparing  directorial  details 
for  "Roseanna  McCoy,"  which  he  will  direct  for 
the  producer,  with  tentative  starting  date  set 
for  September. 

*  *  * 
'Impact,"  ProdiKer  Harry  Popkin's  next  for 
United  Artists  release,  will  have  He'len  Walker 
in  one  of  the  top  starring  roles.  Miss  Walker 
has  just  been  signed  to  a  three-year,  two- 
picture  per  annum  contract.  New  film  has  a 
September  starting  date,  with  Arthur  Lubin 
directing  the  Jay  Dratler  story. 

*  *  * 

The  featured  role  in  the  Glenn  McCarthy 
Production  "The  Green  Promise,"  a  story  of 
the  American  farm  and  the  work  of  the  4-H 
organization,  has  been  given  to  10  year  old 
4-H  Club  girl  Jeanne  La  Duke  from  Mount 
Vernon,  Indiana.  It  is  reported  that  she  was 
chosen  from  among  thousands  of  applicants, 
signed  to  a  long  term  contract  and  will  be 
groomed  for  stardom.  Picture  is  set  to  start 
August  23  with  William  Russell  directing  and 
Walter  Brennan  and  Robert  Paige  set  for 
leading  roles. 

*  *  * 

Michael  Curtis,  who  will  direct  the  forth- 
coming Joan  Crazvford  starrer  "Flamingo  Road" 
and  then  release  it  under  the  banner  of  Michael 
Curtis  Productions,  is  out  with  a  technical  crew 
scouting  locations  for  the  picture.  In  the  n'teart- 


"The  Undesirables,"  an  original  story  by 
Lawrence  E.  Taylor,  has  been  purchased  by 
MGM  with  Sam  Marx  supervising  the  prepara- 
tion of  a  script.  Story  is  semi-documentary  in 
treatment,  and  based  to  a  great  extent  on  ma- 
terial made  available  by  several  government 
agencies. 

At  Screen  Guild,  Lip  pert  Productions  an- 
nounced the  acquisition  of  an  original  story  by 
Arthur  Caesar  called  "Three  Alarm  Fire."  Pic- 
ture zvill  be  produced  by  William  Stephens  for 
release  by  SG. 

Lila  Leeds  has  been  signed  for  a  featured  role 
-n  Warner  Bros.'  "The  House  Across  the 
S':reet,"  which  stars  Janis  Paige,  Bruce  Bennett 
and  W avne  Morris. 


Distinguished  actress  Maria  Ouspenskaya  was 
signed  to  play  an  important  role  in  William 
Wyler's  Liberty  Films  production,  "The 
Heiress,"  at  Paramount.  Simultaneously,  Aaron 
Copland,  one  of  America's  greatest  composers, 
was  inked  to  compose  the  score  for  the  picture. 
Paramount's  "One  Woman"  troupe  returned 
from  Chicago  for  the  remainder  of  the  picture, 
which  will  be  shot  entirely  within  the  studio^. 

A  comedy  routine  involving  an  overcrowded 
day  coach  on  the  way  to  Grand  Canyon  was 
added  to  "Family  Honeymoon,"  starring  Claud- 
ette  Colbert  and  Fred  MacMurray  at  Universal- 
International.  Comedian  Frank  Orth  was  cast 
as  the  train's  candy  butcher  for  the  routine. 

Jane  Frazee  won  the  feminine  lead  opposite 
Warren  Douglas  in  "Incident,"  which  started 
last  week  at  Monogram.  This  is  the  actress' 
first  free-lance  film  since  her  recent  contract 
at  Republic.  Joyce  Compton  (gets  the  second 
feminine  lead  in  the  Harry  Lewis-Hall  Shelton 
production.  Usually  one  female  is  enough  for 
a  Western,  but  Jimmy  Wakely  has  two,  Chris- 
tine Larson  and  Kay  Morley,  in  his  currently 
shooting  "Call  of  the  Cactus."  Louis  Gray 
produces. 

The  first  company  to  occupy  Stage  4  at 
Nassour  Studios  is  Jack  Wrather's  "Strike  It 
Rich"  company.  Wrather,  a  millionaire  oil  man 
turned  producer,  last  week  played  an  oil  mucker 
in  a  saloon  scene  of  his  current  Allied  Artists 
film.  His  line:  "Hear  about  Tex  Morgan?  He 
just  struck  oil  in  East  Texas."  Wrather,  who 
did  the  scene  in  one  take,  donated  proceeds  to 
the  Screen  Actors  Guild. 

The  Danny  Kaye  starrer,  "Happy  Times," 
finally  got  going  at  Warner  Bros,  before  the 
Technicolor  cameras.  Jerry  Wald,  one  of  the 
town's  busiest  executives,  is  producing.  Birming- 
ham Veterans'  Hospital  was  the  site  last  week 
for  extensive  filming  of  opening  scenes  for 
"Somewhere  in  the  City,"  Warners'  mystery 
melodrama.  Instead  of  being  merely  onlookers, 
patient-veterans  themselves  became  actors,  work- 
ing in  scenes  with  the  stars.  Filmed  for  the 
first  time  for  any  feature  was  the  exciting  game 


Erskine  Sees  Trend  Toward  Original  Screen  Stories 

"In  the  near  future  you  will  see  a  trend  toward  stories  written  directly 
for  the  screen." 

So  declared  Chester  Erskine  in  an  exclusive  interview  with  SHOW- 
MEN'S TRADE  REVIEW.  Erskine,  who  was  responsible  for  the 
writing  and  production  of  Universal-International's  ""The  Egg  and  I" 
and  "All  My  Sons,"  told  STR  that  the  trend  is  due  primarily  to  the 
economies  made  necessary  by  the  industry's  present  status. 

Explained  Erskine:  "Stories  written  orginally  for  the  screen  cost  less 
and  are  usually  sufficiently  organized  to  require  less  time  for  dramatiza- 
tion. In  my  own  small  way  I  recently  dropped  from  my  schedule  two 
very  expensive  books  and  have  substituted  an  original  screen  story, 
'Take  One  False  Step,'  written  by  Irwin  Shaw." 

Erskine  will  both  produce  and  direct  the  film.  He  believes  that  the 
writer  who  becomes  a  producer  is  in  a  position  to  see  that  his  ideas  are 
realized  without  "unnecessary  compromise  and  on  equal  footing  with 
the  director." 

"Motion  pictures  by  and  large  are  a  creative  effort,"  he  insisted.  "Everybody  in  the  studio 
makes  some  contribution  either  to  the  film's  success  or  failure.  However,  there  has  been  a 
tendency  to  credit  the  director  at  the  expense  of  the  writer,  and  this  I  believe  to  be  an  in- 
justice in  many  cases." — JAY  GOLDBERG. 


Chester  Erskine 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


27 


PICTURES  STARTED  LAST  WEEK 

COLUMBIA.  Jungle  Jim — Principals:  Johnny 
Weissmuller,  Virginia  Grey,  Lita  Baron.  Di- 
rector, William  Berke. 

Mr.  Soft  Touch — Principals:  Glenn  Ford,  Eve- 
lyn Keyes,  John  Ireland.  Director,  Gordon 
Douglas. 

Lone  Wolf  &  His  Lady — Principals:  Ron  Ran- 
dell,  June  Vincent.    Director,  John  Hoffman. 

EAGLE  LION.  Parole — Principals:  Turhan  Bey, 
Michael  O'Shea,  Evelyn  Ankers.  Director,  Al- 
fred Zeisler. 

MONOGRAM.  Incident  —  Principals:  Warren 
Douglas,  Jane  Frazee,  Joyce  Compton.  Direc- 
tor, William  Beaudine. 

Call  of  the  Cactus — Principals:  Jimmy  Wakely, 
"Cannonball"  Taylor.  Director,  Lambert  Hill- 
yer. 

REPUBLIC.  Rose  of  the  Yukon — Principals: 
Steve  Brodie,  Myrna  Dell,  William  Wright. 
Director,  George  Blair. 

SCREEN  GUILD.  Frontier  Phantom — Princi- 
pals: Lash  LaRue,  Fuzzy  St.  John,  Nancy  Saun- 
ders.  Director,  Ray  Taylor. 

20th  CENTURY-FOX.  Canadian  Pacific  (Cine- 
color) — Principals:  Randolph  Scott,  Nancy  Ol- 
son, Victor  Jory,  J.  Carrol  Naish,  Jane  Wyatt. 
Director,  Edwin  L.  Marin. 

Rose  of  Cimarron — Principals:  George  Mont- 
gomery, Rod  Cameron,  Ruth  Romcn.  Director, 
Lesley  Selander. 

WARNER  BROS.  Somewhere  in  the  City — Prin- 
cipals: Viveca  Lindfors,  Edmond  O'Brien,  Vir- 
ginia Mayo.    Director,  Vincent  Sherman. 

TITLE  CHANGES 

"Wings  Westward"  (Col.)  now 
RIDIN'  THE  OLD  PINE  TRAIL 
"Bowery  Comeback"  (Mono.)  now 
IRON  DUKES 

"Tarzan  and  the  Arrow  of  Death"  (RKO)  now 
TARZAN'S  FOUNTAIN  OF  YOUTH 
"Night  Beat"  (WB)  now 
HOMICIDE 

"Blondie's  Mystery"  (Col.)  now 
BLONDIE'S  BIG  DEAL 
"The  First  Gentlemen"  (Col.)  now 
AFFAIRS  OF  A  ROGUE 


REGIONAL  NEWSREEL 


played  by  the  paraplegics'  water  basketball 
team  in  the  hospital's  pool.  Arrangements  were 
made  with  the  SAG  and  the  Screen  Extras 
Guild  for  waivers  to  enable  the  studio  to  com- 
pensate the  patients-veterans  for  their  stint. 

Tarzan  became  "Jungle  Jim"  as  Johnny  Weiss- 
muller started  his  first  of  a  series  for  Sam 
Katzman  and  Columlbia.  George  Reeves  plays 
the  heavy  and  Virginia  Grey  and  Lita  Baron, 
formerly  known  as  Isabelita,  night  clulb  dancer, 
head  the  feminine  side  of  the  cast.  Ron  Randell 
became  the  latest  in  the  title  role  of  "Lone  Wolf," 
perennial  Columbia  series.  He  stars,  with  June 
Vincent,  in  "Lone  Wolf  and  His  Lady,"  which 
just  began. 

Robert  Davis,  young  Negro  actor,  was  cast 
for  the  important  part  of  Sunshine,  Skid  Raw 
(Continued  on  Page  28) 


1 1  Directors  Busy  at 
Warner  Bros.  Studios 

Eleven  directors,  as  of  last  week,  were  busy 
on  as  many  Warner  Bros,  pictures  before  the 
cameras  or  in  preparation  for  early  starts. 

Directors  with  films  shooting  in  Bunbank  or 
on  nearby  locations  included  Richard  Bare,  "The 
House  Across  the  Street";  Ray  Enright,  USP's 
"South  of  St.  Louis" ;  King  Vidor,  "The  Foun- 
tainhead"  ;  Raoul  Walsh,  "Fighter  Squadron" ; 
Bretaigne  Windust,  "June  Bride,"  and  Vincent 
Sherman,  "Somewhere  in  the  City."  In  addition, 
.Alfred  Hitchcock  directs  "Under  Capricorn" 
overseas  for  Transatlantic  Pictures,  to  be  re- 
leased by  Warners. 

Preparing  for  early  production  are  David 
Butler,  "Tiwo  Guys  and  a  Gal" ;  Henry  Koster, 
"The  Hapipy  Times" ;  LeRoy  Prinz,  musical 
sequences  for  "Two  Guys  and  a  Gal,"  and 
Michael  Curtiz,  "Flamingo  Road,"  for  Michael 
Curtiz  Productions. 


{Continued  from  Page  26) 
business  trip  and  vacation  around  Denver.  As- 
sistant Manager  Teddy  VV^hitaker  spent  his  time 
ofi^  on  the  Gulf  ot  Me.xico. 

Eagie  Lion  Manager  Art  JoUey  attended  the 
premiere  of  "^'^orthwest  Stampede"  at  Great 
i^'alls,  Mont.,  and  currently  is  calling  on  nearby 
exhibitors.  Alvin  C.  Knox,  a  manager  for 
Service  Theatre  Supply,  this  city,  is  attending 
a  company  meeting  in  Los  Angeles.  Columbia 
Assistant  A'lanager  of  Branch  Operations  Irving 
Sherman  conferred  with  xVianager  Bill  Seib. 

Paramount  Western  Division  Manager  Hugh 
Braly  and  District  Manager  Harold  Wirthwein 
have  returned  to  Los  Angeles  after  conferring 
here  with  Manager  Frank  H.  Smith.  Recent 
visitors  were  MGAl  Exploiteer  Bill  Prass  and 
20th  Century-Fox  Publicist  Frank  Jenkins.  G. 
Weiser  of  the  G.  and  W.  Amusement  Company, 
under  grand  jury  indictment  on  a  perjury 
charge  arising  out  of  the  recent  slot-machine 
case,  was  arraigned  before  a  district  judge. 


COLUMBUS 


Harry  Simons,  former  assistant  manager  at 
the  RKO  Palace,  succeeds  Larry  Caplane  as 
manager  of  the  RKO  Grand  here.  Caplane  goes 
to  Omaha  as  manager  of  the  RKO  Brandeis. 
Herman  Stofle  rises  from  assistant  at  the  local 
Grand  to  manager  at  the  Palace.  John  Durand, 
recently  treasurer  at  the  Palace,  becomes  as- 
sistant manager  and  treasurer  at  the  Grand. 

Park  Cushnie,  organizer  and  past  president  of 
the  Gateway  Players  Club,  will  act  the  role 
of  the  professor  in  the  Universal-International 
film,  "Family  Honeymoon,"  under  the  screen 
name  of  Park  McGregor.  Roger  Garrett  has 
resumed  his  organ  program  from  the  University 
Theatre  over  WBNT-TV. 

Harry  Schreiber  and  family  are  vacationing 
on  the  eastern  s'hore  of  iViaryland.  Bernard  Mc- 
Graner,  assistant  at  the  Ohio,  spent  his  two 
weeks  off  at  Lafayette,  Ind.,  Chicago  and  St. 
Louis.  Leo  Kessel  and  wife  have  returned  to 
their  Lancaster  home  from  a  western  trip.  At 
Central  City,  Colo.,  they  attended  the  opera 
festival  with  Fred  Oestreicher,  Loew  publicist 
in  Columbus,  who  took  in  Salt  Lake  City, 
Yellowstone  and  Utah  parks  on  his  trip. 

Academy  circuit  opened  its  ninth  house,  the 
1,300-seat  all-year-around  Old  Trail  in  the  West 
Broad  Street  shopping  and  amusement  center. 


ST.  LOUIS 


Charles  Niles  of  Anamosa,  Iowa,  an  official 
and  a  director  of  Allied  Independent  Theatre 
Owners  of  Iowa-Nebraska,  will  be  the  principal 
speaker  at  the  first  regional  meeting  of  the  Mid 
Central  Allied  at  the  Colonial  Tavern,  Cape 
Girardeau,  Mo.,  commencing  Aug.  18. 

Ruby  S'Renco,  owner  of  the  Art  Theatre, 
contributed  $30  to  the  fund  being  raised  by 
the  Eagles  baseball  team  to  help  pay  the  medical 
expenses  of  Bobby  Harvath,  10-year-old  out- 
fielder, who  suffered  a  fractured  skull  when 
struck  by  a  bat  during  practice. 

Some  patrons  of  Franchon  and  Marco's  Fox 
Theatre,  had  to  leave  their  seats  momentarily 
the  evening  of  Aug.  7,  when  foul  smelling  liquid 
was  spilled  on  the  floor  by  some  unidentified 
person. 

Bob  Lightfoot,  Missouri  salesman  for  Mono- 
gram, has  a  new  classy  platinum  Hudson.  Morrie 
Edgar  has  been  added  to  the  Eagle  Lion  sales 
staff. 

Arthur  Kalbfell  has  been  advised  by  counsel 


that  the  Missouri  Supreme  Court  declined  to 
review  a  decision  upholding  the  action  of  St. 
Louis  officials  in  closing  his  Robin  Theatre, 
St.  Louis,  on  the  grounds  that  it  did  not  conform 
tO'  the  city  building  code. 

NEW  HAVEN 

Tim  O'Toole,  former  Columbia  branch  man- 
ager, said  good  bye  to  film  friends  here  before 
departing  for  Fort  Lauderdale,  Fla.,  where  he 
will  take  up  permanent  residence. 

Committee  heads  for  the  Connecticut  MPTO 
golf  tournament  at  Racebrook  Country  Club, 
Aug.  24,  are  as  follows :  George  H.  Wilkinson, 
Jr.,  chairman ;  Lou  Brown,  publicity ;  Ted 
Jacocks,  treasurer;  Herman  M.  Levy,  secretary; 
Max  I.  Hoffman,  Albert  M.  Pickus,  John 
Perakos,  James  Darby,  Harry  F.  Shaw  and 
Samuel  Weber,  general  committee ;  Carl  Goe, 
chairman  ;  Henry  Germaine  and  Barney  Pitkin, 
distributors  committee. 

John  Hesse,  division  manager  of  Warner 
'Brothers  Theatres,  is  vacationing.  Harry  Rose, 
manager  of  Majestic,  Bridgeport,  back  from 
vacation  in  Westbrook,  reports  he  gained  five 
pounds  and  had  the  best  vacation  in  his  life. 
James  Tobin,  manager  of  Warners'  theatre  in 
Bridgeport,  is  vacationing  as  are  Bridgeport 
managers  Matt  Saunders  of  the  Poll,  and  Frank 
Toth  of  the  Colonial. 

Maurice  Wolf  of  MGM,  is  scheduled  to  speak 
before  New  Haven  Lions  Club ;  Norwich  Rotary 
Club;  Meriden  Kiwanis  Club;  Bridgeport  Ex- 
change Club  and  Hartford  Kiwanis  Club. 


LOUISVILLE 


President  Guthrie  F.  Crowe  of  the  Kentucky 
Association  of  Theatre  Owners  and  a  veteran  of 
the  first  world  war,  has  been  elected  commander 
of  the  Kentucky  State  American  Legion.  Re- 
cently Guthrie  was  also  appointed  commissioner 
of  state  police  by  the  Governor.  John  T. 
Edmunds,  Jr.,  assistant  to  the  KATO  president, 
will  make  a  two-week  tour  of  eastern  Kentucky 
to  contact  exhibitors  in  behalf  of  the  organiza- 
tion. The  KATO-GRAM,  official  bulletin  of 
the  Kentucky  Association  of  Theatre  Owners, 
says  members  are  advised  by  the  organization's 
■general  counsel,  Henry  J.  Stites,  to  insert  a 
60-day  cancellation  clause  in  any  10-year  con- 
tracts submitted  by  the  American  Society  of 
Composers,  Authors  and  Publishers. 

Roy  Mattingly,  STR  correspondent  in  Louis- 
ville and  a  memiber  of  the  staff  of  the  Falls 
City  Amusement  Company,  attended  the  Chicago 
convention  of  the  National  Association  of  Visual 
Education  Dealers  and  visited  the  various  manu- 
facturers of  theatre  equipment. 

OHie  Phipps,  operator  of  Loew's,  Evansville, 
Ind.,  has  been  in  St.  Joseph's  Infirmary  con- 
valescing from  an  operation. 


CHICAGO 


City  controller's  office  reports  amusement  tax 
collections  totaling  $1, 030, 932.33,  which  is  not 
up  to  exipectations  of  a  million  and  a  half  for  the 
period.  Favoraible  decision  in  the  suit  against 
bowling  alleys,  being  sued  by  the  city  over  con- 
tention of  the  operators  that  bowling  is  not  an 
amusement,  may  bring  the  total  for  the  year 
nearer  the  expectancy  of  $3  million  for  the  year. 

B  &  K  reported  300,000  paid  admissions  for 
3  weeks  at  the  Chicago  Theatre  on  "The  Em- 
peror Waltz"  engagement. 

(Continued  on  Page  37) 


28 


SHOWMEN'S  TRADE  REVIEW,  August  14,  1948 


Studio  Roundup 


(Continued  from  Page  27) 

pal  of  John  Derek  in  Humphrey  Bogart's  first 
Santana  production  for  Columibia,  "Knock  on 
Any  Door."  Droll  Percy  Kilbride  went  into 
"Mr.  Soft  Touch." 

Edward  L.  Alperson  put  "Rose  of  Cimarron" 
before  the  lenses  last  week,  with  George  Mont- 
gomery, Rod  Cameron  and  Ruth  Roman.  It 
will  be  released  by  20th  Century-Fox,  which 
started  "Molher  Is  a  Freshman"  Aug.  12.  Van 
Johnson  was  borrowed  from  MGM  for  the 
starring  role  opposite  Loretta  Young.  Barbara 
Lawrence  is  featured. 

Added  to  Orbit's  "Parole,"  for  Eagle-Lion 
release,  were  Evelyn  Ankers  and  Lyle  Talbot. 

Appearing  as  Fred  Astaire's  romantic  rival 
for  the  affections  of  Ginger  Rogers,  popular 
French  actor  Jacques  Francois  made  his  Amer- 
ican film  debut  this  week  in  MGM's  "The 
Barkleys  of  Broadway."  At  the  same  time,  the 
"Little  Women"  company  at  Metro  was  forced 
to  close  down  to  await  recovery  of  June  Allyson, 
bedded  with  flu.  A  bright  note  was  injected, 
though,  when  Sir  'C.  Aubrey  Smith,  with  85 
candles  flaming  on  a  huge  cake,  celebrated  his 
8Sth  birthday  on  the  set.  The  veteran  character 
actor,  who  started  work  in  the  Mervyn  LeRoy 
production  on  his  birthday,  has  been  in  show 
business  since  1892. 

That  smile  of  pride  on  Enterprise  publicity 
director  Bill  Blowitz'  face  these  days  is  because 
his  secretary  made  good.  The  young  lady, 
Barbara  Stone,  gained  her  second  screen  role 
in  "Best  Things  in  Life  Are  Free"— and  the 
envy  of  her  fellow-workers  by  playing  a  nurse 
in  James  Mason's  pediatrics  office.  iBetween 
roles,  Barbara  continues  her  secretarial  chores. 

Versatile  Ron  Ormond  started  his  production, 
"Frontier  Phantom,"  for  Screen  Guild  release 
on  Aug.  6.  The  story  is  also  by  Ormond,  who 
collaborated  with  Ira  Webb.  The  western 
stars  Lash  LaRue  and  Fuzzy  St.  John.  Another 
western  starts  Aug.  16  when  Republic  puts 
Monte  Hale  to  work  in  "Sundown  in  Santa 
Fe."  That  lot  also  has  "Rose  of  the  Yukon" 
going,  with  Steve  Brodie,  Myrna  Dell  and 
William  Wright.  Shooting  continues  on  the 
special,  "Wake  of  the  Red  Witch,"  while  work- 
ers finish  a  $25,000  tank  on  the  back  lot  for 
underwater  scenes  in  the  sea  drama. 

ADVANCE  DUTA 

On  Forthcoming  Product 

Black  Velvet  (U-I)  Principals:  Ann  Blyth,  Howard 
Duff,  George  Brent.  Director,  George  Sherman.  In 
Southern  Utah,  a  cattleman  gets  revenge  on  a  gang 
of  horse  thieves  who  killed  his  wife;  an  innocent  man, 
brother  of  gang  members,  helps  wreak  vengeance  and 
thereby  wins  the  cattleman's  daughter,  too. 

Words  and  Music  (MGM)  Technicolor.  Principals; 
Mickey  Rooney,  Judy  Garland,  Gene  Kelly,  June 
Allyson.  Perry  Como,  Ann  Sothern.  Director,  Norman 
Taurog.  The  story,  cinematically  embossed,  of  the  life 
of  Rodgers  and  Hart,  a  great  American  song-writing 
team. 

Command  Decision  (MGM)  Principals:  Clark  Gable, 
Walter  Pidgeon,  Van  Johnson,  Brian  Donlevy.  Direc- 
tor, Sam  Wood.  A  group  of  air-minded  men  help  win 
victory  for  the  Allies  by  striking  a  series  of  crippling 
blows  at  the  Nazis  against  almost  overwhelming  odds. 

Sun  in  the  Morning  (MGM)  Technicolor.  Principals: 
Jeannette  MacDonald,  Claude  Jarman,  Jr.,  Lassie. 
Director,  Richard  Thorpe.  A  drama  involving  a  noted 
concert  singer  who  becomes  bitter  at  the  sudden  loss 
of  her  12-year-old  son,  but  is  reunited  with  life  by  a 
lad  of  the  same  age  whom  she  adopts. 

The  Three  Godfathers  (MGM)  Technicolor.  Principals: 
John  Wayne.  Pedro  Armendariz,  Harry  Carey,  Jr. 
Director,  John  Ford.  Three  badmen,  escaping  from  a 
bank  robbery  in  frontier  Arizona,  are  pursued  by  the 
law ;  two  of  them  die,  but  the  third  redeems  himself 


by  saving  a  baby  whom  he  finds  on  the  desert.  He  gets 
a  minimum  jail  sentence. 

Act  of  Violence  (MGM)  Principals.  Van  Heflin,  Robert 
Ryan,  Janet  Leigh,  Mary  Astor.  Director,  Fred  Zinne- 
man.  A  drama  about  a  man's  search  for  revenge  on  a 
former  fellow-soldier  who  betrayed  him  to  the  Nazis, 
thereby  costing  him  a  leg.  The  coward  manages  to 
redeem  himself  by  saving  his  former  fellow-soldier's 
life  at  the  cost  of  his  own. 

The  Bribe  (MGM)  Principals:  Robert  Taylor,  Ava 
Gardner,  Charles  Laughton.  Director,  Robert  Z. 
Leonard.  When  a  government  agent,  trying  to  find 
evidence  to  convict  swindlers,  arrives  in  a  fishing  vil- 
lage off  the  western  coast  of  Central  America,  he  falls 


AIR  CONDITIONING  EQUIPMENT 


NEW  DOUBLE  MAT  AIRWASHERS— Don't  Wait. 
Quick  Deliveries  Now.  5,000  cfm — $138.00;  7,000  cfm 
—$168.00;  10,000  cfm — $204.00;  15,000  cfm — $240.00; 
20,000  cfm — $276.00.  Newr  Blowers  with  motors  and 
drives,  8,500  cfm — $172.50;  11,000  cfm— $229.90;  13,500 
cfm— $276.00;  22,500  cfm — $348.00.  Beat  the  heat — 
wire  S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  Street, 
New  York  19,  N.  Y. 


BUSINESS  BOOSTERS 


COMIC  BOOKS  AGAIN  AVAILABLE  AS  PREMI- 
UMS, giveaways  at  your  kiddy  shows.  Large  variety, 
latest  48-page  newsstand  editions.  Comics  Premium  Co., 
412  S.  Greenwich  St.,  New  York  City. 


CONCESSIONS 


EXCELLENT  INVESTMENT  $25,000.00  advance 
for  5  year  concession  rights.  New  500  Car  Drive-In- 
Theatre.  Southern  Town  300,000  Population.  Box 
754,  Showmen's  Trade  Review,  1501  Broadway,  New 
York,  New  York. 


DRIVE-IN  EQUIPMENT 


SOS  SAVES  DRIVE-INS  THOUSANDS— Send  us 
details,  car  capacity,  etc.  Our  prices  will  delight  you! 
Complete  sound  projection  outfits  $1995.00  up;  New 
500  Watt  Western  Electric  Booster  Amplifiers,  $650.00; 
New  Dual  in  car  speakers  with  junction  box  and  trans- 
former, $14.95  until  Aug.  1st,  then  $19.95;  new  drive- 
way entrance  and  exit  signs,  illuminated,  $18.75; 
Burial  Cable,  7^^  ft.;  Generators  70/140  amperes, 
$525.00;  Super  Snaplite  fl.9  lenses  increase  light  25%, 
from  $150.00;  40"  Aircolumn  Weatherproof  reflex 
horns,  heavy  duty  25  watt  Alnico  V  driver  units,  $39.75. 
New  Address  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  Street,  New  York  19,  N.  Y. 


LEASE  FOR  SALE 


Modern  500  seat  fully  equipped  neighborhood  theatre. 
4  years  with  option  to  renew.  Growing  town  18,000. 
F.  M.  Westfall  P.O.  Box  1307,  Martinsville,  Va. 


NEW  EQUIPMENT 


FOR  THE  BEST  GOOD  SOUND,  PROJECTION 
EQUIPMENTS,  and  All  Supplies  for  Modern  The- 
atres, Everywhere,  at  Big  money  savings.  Satisfaction 
Guaranteed!  Write:  American  Theatre  Supply  Co., 
Inc.,  1504— 14th  Ave.  at  E.  Pike,   Seattle  22,  Wash. 


SUMMER— SLASHINGS— STUPENDOUS  STOCK 
SACRIFICED.  Replacement  parts  for  Simplex  40% 
off;  Simplex  BB  Movements,  $61.20;  Universal  splicers 
$4.25;  Stereopticans  $27.50;  Pyrene  type  extinguishers 
$6.95;  Carbon  savers  77(f;  Jensen  12"  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-1.3D  lamps, 
$3.95;  1500  Watt  $5.95;  Fibn  cabinets  $3.95  section; 
Soundfilm  amplifiers  including  record  player  $124.75; 
Exhaust  fans  10",  $10.79;  12",  $13.75;  16",  $18.15; 
24"  3  speed  pedestal  fans  $69.50.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  Street,  New  York 
19,  N.  Y. 


COIVIPARE  AND  SAVE!  Beaded  soundscreens  49c 
foot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theatre  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


in  love  with  a  girl  in  the  gang.  She  turns  to  him 
eventually,  and  he  cleans  up  the  crooks. 

Family  Honeymoon  (U-I)  PHncipals :  Claudette  Col- 
bert, Fred  MacMurray.  Director,  Claude  Binyon.  A 
widowed  mother  of  three  lively  kids  marries  a  pro- 
fessor, and  they  have  to  take  the  youngsters  to  Grand 
Canyon  on  their  honeymoon ;  this  prevents  their  having 
any  privacy,  climaxing  in  a  big  quarrel.  However, 
love  triumphs  in  the  end. 

The  Return  of  WUdfire  (Screen  Guild)  Principals: 
Richard  Arlen,  Patricia  Morison,  Mary  Beth  Hughes. 
Director,  Ray  Taylor.  The  story  of  a  big  black  stallion, 
leader  of  a  large  herd  of  wild  horses,  and  how  evil  men 
attempt  to  use  him  only  to  be  thwarted. 


STUDIO  AND  PRODUCTION  EQUIPMENT 


BELHOWELL    TYPE    UNIT    EYE  SHUTTLE, 

$650.00;  RCA  Type  Galvanometer  Assembly  (less 
optics)  $365.00;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recording  & 
Studio  Camera,  with  rackover;  3 — 1000'  magazines, 
synchronous  and  wild  motors,  6  fast  Astro  lenses,  4 
position  amplifier,  4  mikes,  power  supply,  etc.  Reduced 


$5,250.00;  Western  Electric  Preview  Magazines, 
$395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.;  W.E. 
35mm  Sound  Moviola,  $795.00;  Mitchell  Plywood 
Blimp,  $149.50;  Klieglite  2000W  Rifle,  $79.50  Neu- 
made  Automatic  Film  Cleaners,  $159.50.  Send  for 
latest  Catalog.  New  Address  S.O.S.  Cinema  Supply 
Corp.,  602  W.  52nd  Street,  New  York  19,  N.  Y. 


THEATRES  FOR  SALE 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Thealre  Exchange  Co.,  201  Fine  Arts 
Bldg.,   Portlfend  5,  Oregon. 


THROUGHOUT  MIDWEST,  SOUTHWEST, 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore, 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-73, 

1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Shovrmen't 
Trade  Review,  1501  Broadway,  New  York  18,  N.  Y 


FOR  YOUR  BINGO  GAMES.  ControUed  or  un 
controlled,  die  cut,  play  right,  priced  right.  Samples  od 
request.  Premium  Products,  354  W.  44th  St.,  Ntw 
York  18,  N.  Y. 


THEATRE  SEATING 


WORRIED  ABOUT  COST  OF  CHAIRS?  Chair  up 

S.O.S.  Can't  beat  us  for  quality  and  low  price — for 
example — 288  Andrews  fully  upholstered  back,  box- 
spring  cushion,  good  as  is  $4.95 ;  350  American  panel 
back,  boxspring  cushion,  rebuilt,  $5.25.  Plenty  others 
— get  Chair  Bulletin  15.  New  Address  S.O.S.  Cinema 
Supply  Corp.,  602  W.  52nd  Street,  New  York  19,  N.  Y. 


USED  EQUIPMENT 


DON'T  TAKE  CHANCES— Get  Your  Equipment 
From  Reliable  Source.  SOS  has  background  22  years 
square  dealing.  Typical  values  complete  35mm  sound  & 
picture  equipment;  Dual  DeVry  ESF  with  amplifier, 
speaker  $595.00;  Holmes  $695.00;  DeVry  XDC  with 
low  intensity  lamps,  $1995.00;  with  IKW  arcs  $2495.00; 
Ballantyne  Royal  Soundmaster  soundheads  $249.50  pair 
with  motors ;  closing  out  some  good  Simplex  heads 
$69.50  up;  arclamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  Street,  New 
York,  N.  Y. 


PRICES  UNBEATABLE!  Simplex  rear  shutter 
double  bearing  spiral  gear  mechanisms,  rebuilt  like 
i;ew,  $275.00;  Strong  50  ampere  lamphouses,  excellent, 
$250.00  pair;  Pair  DeVry  XD  projectors,  rebuilt  and 
complete,  $745.00;  Buy  nothing — Compare  our  prices 
first!  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.    Sabo.    916    N.    W.    19th    Av;  .    Portland.  Oregon. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  S  insertion! 
for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y. 


Feature  Booking  Guide 

TITLE  INDEX 


Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing. 


SHOWMEN'S 

TRADE 

REVIEW 

A 

Title 

Company 

Abbott  &  Costello  Meet  Frankenstein. U-I 

Accused,  The   Para. 

Act  of  Violence  MGM 

Adventures   of   Casanova  EL 

Adventures  of  the  Cisco  Kid  UA 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

Affairs  of  a  Rogue  Col. 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

All  My  Sons  U-I 

AU's   Well   Ind. 

Always  Together   WB 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

An  Innocent  Affair  UA 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

Anna  Karenina   20th-Fox 

Apartment  for  Peggy  20th-Fox 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona   Ranger  RKO 

Arkansas  Swing,  The  Col. 

Arthur  Takes  Over  20th-Fox 

Assigned  to   Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Babe  Ruth  Story,  The  Allied 

Bad    Sister   U-I 

Baltimore  Escapade   RKO 

Barkleys  of  Broadway  MGM 

Behind   Locked   Doors  EL 

Berlin   Express   RKO 

Best   Man   Wins  Col. 

Best  Things  in  Life  Are  Free  MGM 

Best  Years  of  Our  Lives  RKO 

Beyond  Glory   Para. 

B.   F.'s   Daughter  MGM 

Big   Cat,  The  EL 

Big  City  MGM 

Big  Clock,  The  Para. 

.  Big  Punch,  The  WB 

Big   Sombrero,   The  Col. 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill   and    Coo  Rep. 

Black  Bart   U-I 

Black  Eagle,  Story  of  a  Horse  Col. 

Black   Velvet   U-I 

Blanche  Fury   U-I 

Blonde  Ice   FC 

Blondie's    Anniversary   Col. 

Blondie's   Big   Deal  Col. 

Blondie's    Night    Out   Col. 

Blondie's    Reward   Col. 

Blondie's   Secret   Col. 

Blood  on  the  Moon  RKO 

Bodyguard   RKO 

Born  to  Fight  EL 

Borrowed    Trouble   UA 

Boston  Blackie's  Chinese  Venture ..  Col. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,   The  MGM 

Broken    Journey   EL 

Brothers,   The   U-I 

Brothers  in  the  Saddle  RKO 

Bungalow   20th-Fox 

Bush    Christmas   U-I 

c 

Caged  Fury   Para. 

Calendar,  The   EL 

Call  Northside  777   20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  . .   Mono. 

Canadian   Pacific   20th-Fox 

Canon  City  EL 

Captain    from    Castile  20th-Fox 

Captain   Boycott   U-I 

Casbah   U-I 

Cass  Timerlane   MGM 

Challenge.  The   20th-Fox 

Checkered  Coat,  The  20th-Fo» 

Chicken    Every    Sunday  20th-Fox 

Cleopatra    Arms  WB 

Code  of  Scotland  Yard  Rep. 

Connecticut  Yankee,  A  Para. 

Corridor  of  Mirrors   .  TI-T 

Counterfeiters.  The   20th-Fo» 

Countess  of  Monte  Cri'to   TI-'' 

Coroner  Creek  Col. 

Cover-Up   UA 

Creeper.  The    20th-Fo» 

Criss- Cross   U-I 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
tfiiis:  *T:  Technicolor,  'C:  Cinecolor,  'M:  Magnacolor, 


*U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  is 
indicated  by  letters  following  titles:  A — Adult;  F — Fam- 
ily. Letters  and  combinutions  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  followirvg  key: 


(B)  Biographical 
(D)  Drama 

(G)  Gangster 

( H )  Horror 
(My)  Mystery 

{See  final  page 


(C)  Comedy 
(Doc)  Documentary 
(M)  Musical 
(W)  Western 
(Wa)  War 
of  Guide  for  Re-Issues) 


ALLIED  ARTISTS 

CURRENT  Mins.  Date  Refer  to 

5  Hunted,  The   (D)A  Preston  Foster-Belita    85... 4/7/48   b2/7/48 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84... 2/22/48   b2/14/48 

6  Smart  Woman   (D)A  B.  Aherne-C.  Bennett-B.  SuUivan          93... 4/30/48   b3/13/48 

4  Song  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long  85...i/31/48   bll/8/57 

COMING 

Babe  Ruth  Story,  The  W.  Bendix-C.  Trevor-C.  Bickford  9/6/48   a6/12/48 

8  Dude  Goes  West,  The  {C)F  E.  Albert-G.  Storm-J.  Gleason   87... 8/15/48   b5/l/48 

Last  of  the  Badmen  B.  Sulllvan-M.  Reynolds-B.  Crawford  

Strike  It  Rich  R.  Cameron-B.  Granville  

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  

ASTOR  PICTURES 

Deadlme   Sunset  Carson-Pat  Starling   64. .  .4/15/48. New  Release 

Fighting  Mustang   Sunset  Carson-Pat  Starling   62... 3/1/48  ..New  Release 

Western  Terror   Dave  "Tex"  O'Brien-Buzzy  Henry   0... 12/20/47  New  Release 

Westerns  (Coming) 

Battling  Marshal  Sunset  Carson-Pat  Starling...  

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling  

Sunset  Carson  Strikes  Back   i  nset  Carson-Pat  Starling  

COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan   73... 3/25/48   b5/8/48 

Arkansas   Swing,   The  H.  Hot  Shots-G.  Henry-S.  Hart   63... 7/29/48   

Best  Man  Wins    (C)F  E.  Buchanan-A.  Lee-R.  Shayne   73, 

Black  Arrow,  The    (D)F  L.  Hayward-J.  Blair-G.  Macready   76 


Blondie's  Anniversary    (C)F  P.  Singleton-A.  Lake-L.  Simms   67.. 

Blondie's  Reward   (C-D)  P.  Singleton-A.  Lake-L.  Simms   67.. 

Coroner  Creek  *C  (D)A  R.  Scott-M.  Chapman-G.  Macready   90.. 

Devil  Ship    (D)F  Richard  Lane-Louise  Campbell  62.. 

Fuller  Brush  Man,  The  (C)t-  Red  Skelton-Janet  Blair   93. 

Glamour  Girl   (M)F  G.  Krupa-V.  Grey-M.  Duane  68.. 

T  Love  Trouble  (My)  A  F.  Tone-J.  Blair-J.  Carter  94. 

It  Had  to  Be  You  (C-D)  A  Ginger  Rogers-Cornel  Wilde  98.. 

Lady  from  Shanghai,  The  (My) A  Rita  Hayworth-Orson  Welles    87. 


5/6/48   b5/22/48 

Aug.  '48   b7/3/48 

12/18/47   bl/3/48 

6/3/48   a2/21/48 

July  '48   b6/5/48 

12/11/47  ...bl2/20/47 

June  '48   b3/8/48 

1/16/48   bl/3/48 

Jan.  '48   bl(10(48 

Dec.  '47  ...  blO/25/47 
May  '48  ...  .b4/17/48 


Lost  One,  The  (0)A. 


.  Nflly  Corradi-Gino  Mattera. 


84  b4/3/48 


..Aug. '48  ....b6/12/48 

.1/23/48   b2/28/48 

.Apr.  '48   b3/13/48 

.4/8/48   b6/12/48 

.4/15/48   b5/15/48 

•  Jan.  '48   b3/6/48 

.2/20/48   bl/I7/48 

.3/18/48   b4/3/48 

.12/25/47   

.Mar.  '48  b2/7/48 

.3/30/48   b4/10/48 

..Aug. '48   b4/24/48 

.1/9/48   blO/11/47 

.7/8/48   b7/10/48 

.2/27/48   bl/24/48 

.5/13/48   b6/19/48 

.2/12/48   b3/6/48 

.2/5/48   b5/29/48 


Lulu  Belle   (D)  D.  Lamour-G.  Montgomery-A.  Dekker.  87 

Mary  Lou  (M)F  R.  L^ivvery-J.  Barton-G.  Farrell  65. 

Mating  of  MUlie,  The  (C)F  G.  Ford-E.  Keyes-R.  Randall   85. 

My  Dog  Rusty  (D)F  -  T.  Donaldson-J.  Litel-J.  Lloyd   64. 

Port  Said  (D)A  Gloria  Henry-William  Bishop   68. 

Prince  of  Thieves  '*C  (D)i'  J.  Hall-P.  Morison-A.  Jergens   72. 

Relentless  '*T  (D)F  R.  Young-M.  Chapman-W.  Parker  93. 

Return  of  the  Whisller  tMy)F  M.  Duane-L.  Aubet-R.  Lane  61. 

Rose  of  Santa  Rosa  Hoosier  Hot  Shots-E.  Noriega  65. 

Sign  of  the  Ram,  The  (D)A  S.  Peters-A.  Knox-P.  Thaxter  84. 

Song  of  Idaho  {M-C)F  Hoosier  Hot  Shots-Kirby  Grant  67. 

Strawberry  Roan,  The  '^C  (W)F  G.  Autry-G.  Henry-J.  Holt   76. 

Swordsman,  The  '*T  (D)F  L.  Parks-E.  Drew-G.  Macready   81. 

Thunderhoof    (D)F   P-  Foster-M.  Stuart-W.  Bishop  76. 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  109. 

Trapped  By  Boston  Blackie  (M)  C.  Morris-J.  Vincent-R.  Lane   78. 

Woman  from  Tangiers,  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane  66. 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan  . ..  68. 

COMING 

Affairs  of  a  Rogue  (D)A  Jean-Pierre  Aumont-Joan  Hopkins  111  b5/8/48 

Big  Sombrero,  The  ^C  Gene  Autry-Elena  Verdugo  a9/20/47 

Blondie's  Big  Deal  P-  Singleton-A,  Lake-L.  Simms  

Black  Eagle,  The  Story  of  a  Horse  W.  Bishop-V.  Patton-G.  Jones  9/16/48   a'7/3/48 

Blondie's  Night  Out   (C)  P-  Singleton-A.  Lake-L.  Simms  al/10/48 

Blondie's  Secret   Smgleton-Lake-Kent-Slmms  a7/3/48 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  a7/17/48 

Dark  Past,  The  William  Holden-Lee  J.  Cobb  a7/10/48 

Gallant  Blade  *C    (D)  Larry  Parks-Marguerite  Chapman  a2/21/48 

Gentleman  From  Nowhere  Warner  Baxter-Fay  Baker   66... 9/9/48   a7/3/48 

Her  Wonderful  Life  Jams   Carter-Marc  Piatt  

I   Surrender  Dear  Gloria  Jean-David  Street  a5/15/48 

Jungle  Jim   J-  Weissmuller-V.  Grey-L.  Baron  

Knock  On  Any  Door  H.Bogart-J.Derek-G.Macready-S.Perry  \\] 

Ladies  of  the  Chorus  A.  Jergens-R.  Brooks-M.  Monroe  a7  3'48 

Law  of  the  Barbary  Coast  R-  Shayne-A.  Jergens-S.  Dunne  

Loaded  Pistols  *C  Gene  Autry-Barbara  Britton  a7/3/48 

Lone  Wolf  and  His  Lady  Ron  Randell-June  Vincent  ,  

Loser  Take  All  Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Lovers   The   Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen'  '*T.  '.  '.  '.  '.  '.  '.  '.  '. .  '.  R-  Hayworth-G,  Ford-Luther  Adler  ", ; ; ;  .■a5/V48 

Man  from  Colorado,  The  *T  (D)  Glenn  Ford-Ellen  Drew-Wm.  Holden..  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford-A.  Tyrrell  a6/12/48 

Mr    Soft  Touch   G.  Ford-E.  Keyes-J.  Ireland  

Racing  Luck   Stanley  Clements-Gloria  Henry  ..a7/i'7/48 

Return  of  October,  The  *T  (C)  Glenn  Ford-Terry  Moore  

Ridin'  the  Old  Pine  Trail  *C  Gene  Autry-Jimmy  Lloyd  

Rusty  Leads  the  W  -.y  .  .   ■  ■  .Donaldson-Doran-Moffett-Litel   a6/5/48 

Rusty  Saves  a  Life  T.  Donaldson-G.  Henry-S.  Dunne  a7.10/48 

Singin'  Spurs   Hoosier  Hot  Shots-Patricia  White  9/23/48 

Slightly   French   Lamour-Carter-Parker-Ameche    '  a5/8/48 

Smoky  Mountain  Melody  Roy  Acuff -Smoky  Mountain  Boys  

Song  of  India  Sabu-G.  Russell-T.  Bey  

Triple  Threat   Sammy  Baugh-Charles  Trippl  9/30/48 

Undtrcover  Man  Glenn  Ford-Nina  Foch  

Untamed  Breed,  The  '^C  S.  Tufts-B.  Britton-G.  "G"  Hayes  Sept. '48  .  36/5/48 

Walk  a  Crooked  Mile  Dennis  O'Keefe-Louis  Hayward  Sept. '48 

Walking  Hills,  The  R-  ■'=!'^ott-E.  Raines-W.  Bishop   a7/3''48 


Westerns  (Current) 

Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Burnette  55... 7/1/48 

Phantom  Valley   Charles  Starrett-Smlley  Burnette  52... 2/19/48 

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette  54... 1/9/48 

Wpst  of  Sonora  Charles  Starrett-Smiley  Burnette   55... 3/25/48 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54... 5/13/48 

Westerns  (Coming) 

Challenge  of  the  Range  Charles  Starrett-Smiley  Burnette  

El  Dorado  Pass  Charles  Starrett-Smiley  Burnette  

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette  

Trail  to  Laredo  C.  Starrett-S.  Burnette-J.  Bannon   54. 


.8/12/48 


EAGLE  LION  current 

812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey-Sutton    83.. 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice   66.. 

826  Canon  City   (Doc)  A   S.  Brady-J.  Corey-W.  Bissell   82.. 

824  Close-Up   Alan  Baxter- Virginia  Gilmore   76.. 

820  Cobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61.. 

81?  Enchanted  Valley,  The  *C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin   77.. 

810  Heading  for  Heaven  (C)F  S.  Erwin-G.  Farrell   71.. 

808  Linda  Be  Good  (C)A  E.  Knox-J.  Hubbard-M.  Wilson   66.. 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Bari   71.. 

825  Mickey  *C  (OF  L.  Butler-B.  Goodwin-I.  Hervey   87. 

819  Noose  Hangs  High  (C)F  Abbott-Costello-Downs-Calleia    77. 

830  Northwest  Stampede  *C  (C)F  J.  Leslie-J.  Craig-J.  Oakie  79. 

828  Oliver  Twist  (D)F  R.  Newton-A.  Guinness-K.  Walsh  116. 

818  October  Man,  The  (D)A  J.  Mills-J.  Greenwood-E.  Chapman   85. 

813  Open  Secret  (D)A  J.  Ireland-J.  Randolph-R.  Bohnen   70. 

822  Raw  Deal    (D)A  D.  O'Keefe-C.  Trevor-M.  Hunt   79. 

816  Ruthless   (D)A   Z.  Scott-L.  Hayward-D.  Lynn  102. 

829  Shed  No  Tears  W.  Ford- J.  Vincent-R.  Scott  70. 

811  Smugglers,  The  *T  (D)A  Michael  Redgrave-Jean  Kent   85. 

827  Spiritualist,   The    (D)A  T.  Bey-L,  Bari-C.  O'Donnell   78. 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men   (D)F   Dennis  O'Keefe-Mary  Meade   91. 

814  Take  My  Life  (D)F  Greta  Gynt-Hugh  Williams   80. 

COMING 


.2/7/48  ..  b2/28/48 

.5/19/48   34/17/48 

.6/30/48   b6/26/48 

.6/9/48   

..4/24/48   b5/22/48 

..3/27/48   b4/3/48 

..1/17/48  . . . .bl2/20/47 
..1/3/48  . . . . . .bll/1/47 

..3/6/48   b4/3/48 

..6/23/48   b6/19/48 

..4/17/48   b4/10/48 

..7/28/48   b7/3/48 

..7/14/48   b7/3/48 

..3/20/48   b9/6/47 

..5/5/48   b7/17748 

..5/26/48   b5/22/48 

..4/3/48   b4/3/48 

..7/2/48   a5/29/48 

..1/31/48   b4/12/47 

..7/7/48   b8/7/48 

..6/2/48   b5/15/48 

..1/10/48   bl2/20/47 

..2/28/48   b5/17/47 


Adventures  of  Gallant  Bess  'C  (D)  Cameron  Mitchell- Audrey  Long  a3/20/48 

Behind  Locked  Doors  L.  Bremer-R.  Carlson-T.  Henry  a7/10/48 

Big  Cat,  The  *T  Lon  McCallister-Peggy  Ann  Garner  

Bom  to  Fight  Scott  Brady-Anabel  Shaw  a6/5/48 

Broken  Journey    (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan.  89  b4/24/48 

Calendar,  The   (C)A  Greta  Gynt-John  McCallum   79  b6/5/48 

Hollow  Triumph   Paul  Henreid-Joan  Bennett   83  a5/15/48 

It  Always  Rains  on  Sundays  G.  Withers-J.  Warner   92  bll/29/47 

Lady  at  Midnight  R.  Denning-F.  Rafferty-J.  Searle  a5/29/48 

Let's  Live  a  Little  ?Iedy  Lamarr-Robert  Cummings  a6/5/48 

Man  Wanted   Anabel  Shaw-Robert  Lowery    

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Parole   T.  Bey-M.  O'Shea-E.  Ankers  

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  bl/25/47 

Red  Stallion  in  the  Rockies  *C  Fed  Stallion-Arthur  Franz  

Strange  Mrs.  Crane,  The  M.  Lord-P.  Watkin-J.  McGuire  

29  Clues   Scott  Brady-Richard  Basehart  a7/10/48 

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  


Westerns  (Current) 


853  Check  Your  Guns  (W)F  E. 

856  Hawk  of  Powder  River,  The  (W)F  E. 

857  Prairie  Outlaws   E. 

858  Tioga  Kid,  The  (W)F  E. 


Dean-R.  Ates-N.  Gates   55. 

Dean-R.  Ates-J.  Holt   54.. 

Dean-R.  Ates-J.  Holt   57. 

Dean-R.  Ates-J.  Holt   54., 


,1/24/48   bll/22/47 

.4/10/48   b3/27/48 

.5/12/48   

.6/17/48   b3/20/48 

,2/21/48   2/21/48 

,3/J.^/48   b3/13/48 


854  Tornado  Range   (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt   56 

855  Westward  Trail,  The  (W)F  E.  Dean-R.  Ates-P.  Planchard   56 

Westerns  (Coming) 

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-Msry  Scott  al2/18/47 


FILM  CLASSICS 


CURRENT 


Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige  

Date  With  Murder,  A  .John  Calvert-Catherine  Craig  

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61 

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition.  74 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76 

Furia  (D)A   Isa  Pola-Rosanno  Brazzi   89 

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell  

Miraculous  Journey  *C  R.  Calhoun- A.  Long-V.  Grey   76 

Money  Madness   H.  Beaumont-F.  Rafferty-H.  Warde   73 

Sofia  *C   Gene  Raymond-Sigrid  Gurie   83 

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd   63 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)  A   .Adolph  Hitler-Eva  Braun   62 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90 


73. .  .May  "48 


.Apr.  '48 
.Jan.  '48 
.Jan.  '48 
.Jan.  '48 


. .b5/22/48 

. .b3/20/48 
. .b4/24/48 
...bl/3/48 
.blO/25/47 


.Sept.  '48 
.Apr.  '48 
.Sept.  '48 
.  May  '48 


...b4/3/48 
. .b4/24/48 


.  May  '48 
.Jan.  '48 


. .b5/22/48 
. .bl/17/48 


METRO-COLDWYN-MAYER  CURRENT 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick   76... Mar. '48   b2/7/48 

820  B.  F.'s  Daughter  (D)A  B.  Stanwyck -Heflin-C.  Coburn  108. .  .Apr. '48  ....b2/21/48 

827  Big  City    (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103. ..  June '48   b3/27/48 

819  Bride  Goes  Wild,  The  (C)F  '.  V.  Johnson-J.  Allyson-B.  Jenkins   97... Mar. '48   b2/28/48 

813  Cass   Timberlane    (D)A  Spencer  Tracy-Lana  Turner  119. .,  Jan. '48   bll/8/47 

829  Easter  Parade  *T(M)F  J.  Garland-F.  Astaire-P.  Lawford  1 03 .  .  .  July '48   b5/29/43 

831  Date  With  Judy,  A  '*T  (C)F  W.  Beery-J.  Powell-E.  Taylor  113.  ,  .  Juiy '48   b6/19/48 

810  Good  News   (M-C)F  *T  June  Ally  son -Peter  Lawford   95... Dec. '47   bl2/6/47 

815  High   Wall    (D)A...;  R.  Taylor-A.  Totter-H.  Marshall   99,.. Feb. '48  ...bl2/20/47 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113... May '48   b4/10/48 

728  Hucksters,  The    (C-D)A  C,  Gable-D.  Kerr-A.  Menjou  115. ..Aug. '47   b6/28/47 

814  If  Winter  Comes  (D)A  W.  Pidgeon-D.  Kerr-A.  Lansbury   97... Jan. '48  bl2/27/47 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy  104. .  .Dec. '47  blO/25/47 

825  Pirate,  The  *T  (M)A  T.  Garland-G.  Kelly-W.  Slezak  102. .  .June '48   b4/3/48 

830  Search,  The  (D)F  Montgomery  Clift-AIine  MacMahon  105.  .  .Aug. '48   b3/27/48 

708  Show-Off,  The  (C)F  R.  Skelton-MarOyn  MaxweU   83... Dec. '47   b8/18/47 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124. .  .Apr. '48   b3/27/48 

821  Summer  Holiday  *T  (C)A  Rooney-De  Haven-Huston-Morgan    92... 5/20/48   b3/13/48 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy..  .  74.  ,  .Feb, '48   bl/17/48 

808  This  Time  for  Keeps  *T  (M-S)  E.   Williams-L.   Melchior  105. .  .Nov. '47  ...blO/11/47 

817  Three  Daring  Daughters  *T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115. .  .Mar. '48   b2/i4/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


Daisy  Kcnyon   20th-Fox 

Dangerous  Years   20th-Fox 

Daredevils  of  the  Clouds  Rep. 

Dark   Past   Col. 

Daughter  of  Darkness  Para. 

Date  With  Judy,  A  MGM 

Date  With  Murder,  A  FC 

Dead  Don't  Dream,  The  UA 

Dear  Murderer   UI 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fox 

Design   for   Death  RKO 

Devil's  Cargo  FC 

Disaster   Para. 

Discovery   FC 

Docks  of  Nevi'  Orleans  Mono. 

Double  Life,  A  UI 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dulcimer  Street   U-I 

Dynamite   Para. 


Easter  Parade   MGM 

Embraceable  You   WB 

Emperor    Waltz,    The  Para. 

Enchanted   Valley   EL 

Enchantment   RKO 

End  of  the  River  UI 

Escape   20th-Fox 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  Rep. 


False  Paradise   .UA 

Fame  Is  the  Spur  U-I 

Family   Honeymoon   U-I 

Fan,  The   20th- Fox 

Far  Frontier  Rep. 

Feudin',  Fussin'  and  A-Fightin'  U-I 

Fighter  Squadron   WB 

Fighting  Back   20th-Fox 

Fighting  Father  Dunne  RKO 

Fighting   Mad   Mono. 

Flaxy   Martin   WB 

Foreign  Affair,  A  Para. 

For  the  Love  of  Mary  U-I 

For  You  I  Die  FC 

Forever  Amber   20th- Fox 

Fort  Apache   RKO 

Fountainhead,  The   WB 

Four  Faces  West  UA 

French  Leave   Mono. 

Fuller  Brush  Man  Col. 

Furia   FC 

Fury  at  Furnace  Creek  20th-Fox 


Gallant   Blade   Col. 

Gallant  Legion,  The  Rep. 

Gay  Amigo   UA 

Gay  Intruders   20th-Fox 

Gay  Ranchero,  The  Rep. 

Gentleman    From    Nowhere  Col. 

Gentleman's  Agreement   20th-Fox 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway .  20th-Fox 

Golden  Eye,  The  Mono. 

Good  News   MGM 

Good   Sam   RKO 

Good   Time   Girl  U-I 

Great  Gatsby,  The  Para. 

Green  Grass  of  Wyoming  20th-Fox 

Guns  of  Hate  RKO 


H 


Half-Past  Midnight   20th-Fox 

Hamlet   U-I 

Harpoon   SGP 

Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Heart  of  Virginia  Rep. 

Heiress,   The   Para. 

Henry  the   Fifth  UA 

Her  Wonderful   Life  Col. 

Here   Comes  Trouble  UA 

High   Tension   Mono. 

High  Wall   MGM 

Hills  of  Home  MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Homecoming   MGM 

Homicide   WB 

Homicide  for  Three  Rep. 

House  Across  the  Street  WB 

Hucksters.  The   MGM 

Hungry  HiH   U-I 

Hunted.  The   Allied 

I 

I   Became  a  Criminal  WB 

Idol  of  Paris  WB 

If  Winter  Comes  MGM 

If  You  Knew  Susie  RKO 


SHOWMEN'S     TRADE  REVIEW 


Title 


Company 


I,  Jane  Doe  Rep. 

Incident   Mono. 

Indian   Agent   RKO 

Indian   Scout   UA 

Inner  Sanctum   FC 

Inside  Story,  The  Rep. 

Interference   RKO 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Iron   Dukes   Mono. 

Isn't   It  Romantic?  Para. 

I   Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

I  Walk  Alone  P«fa. 

I  Wouldn't  Be  in  Your  Shoes.  .  .  .Mono. 


J 


Jiggs  &  Maggy  in  Society  Mono. 

Jinx  Money   Mono. 

Joan   of   Arc  RKO 

Joe  Palooka  in  Winner  Take  All.  .Mono. 

John   Loves   Mary  WB 

Johnny  Belinda   WB 

Judge  Steps  Out,  The  RKO 

Julia  Misbehaves   MGM 

June    Bride   WB 

Jungle   Goddess   SOP 

Jungle  Jim   Col. 


Key  Largo   WB 

Kidnapped   Mono. 

Killer  McCoy   MGM 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kissing  Bandit   MGM 

Knock  on  Any  Door  Col. 


Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  Surrenders,  A  UI 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Law  of  the  Barbary  Coast  Col. 

Le  Silence  est  D'Or  RKO 

Let's  Live  a  Little  EL 

Letter  From  an  Unknown  Woman .  .  U-I 

Let's  Live  Again  20th-Fox 

Life  With  Father  WB 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Wosnen   MGM 

Loaded  Pistols   Col. 

Lone  Wolf  &  His  Lady  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish.  The  20th-Fox 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 


M 


Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic   Bow   U-I 

Man  About  the  House  20th-Fox 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  of  Evil  UA 

Man  From  Colorado,  The  Col. 

Man  From  Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   EL 

Mark  of  the  Lash  SOP 

Mary   Lou   Col. 

Mating  of  Millie  Col. 

Meet  Me  at  Dawm  20th-Fox 

Melody  Time   RKO 

Mexican    Hayride   U-1 

Michael    O'HaUoran   Mono. 

Mickey   EL 

Million  Dollar  Weekend  EL 

Mine  Own   Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  in  Harlem  SG 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid  U-I 

Mr.  Reckless   Para. 

Mr.   Soft   Touch  Col. 

Money  Madness   FC 

Moonrise   Rep. 

Mozart  Story,  The  SGP 

Music  Man   Mono. 

My   Blonde  Heaven  UA 

My  Brother  Jonathan  Mono. 

My   Dear    Secretary  UA 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in   Mexico  RKO 

My   Girl   Tisa  WB 

My  Wild  Irish  Rose  WB 


COMING 

Act  of  Violence  Van  Heflin -Robert  Ryan  

Barkleys  of  Broadway  "'T  F.  Astaire-G.Rogers-O.Levant-B.  Burke  

Best  Things  In  Life  Are  Free  James  Mason-Barbara  Bel  Geddes  

Bribe,  The   Taylor-Gardner-Laughton-Hodiak    

Command  Decision   Gable-Hodiak-Johnson-Pidgeon   

Hills  of  Home  "^T  Lassie-E.  Gwenn-J.  Leigh   97  all/15/47 

Julia  Misbehaves   G.  Garson-W.  Pidgeon-C.  Romero. .          99.  .  .Oct. '48   a5/29/48 

Kissing  Bandit,  The  *T  F.  Sinatra-K.  Grayson  a8/23/47 

Little  Women  *T  Allyson-O'Brien-Taylor-Lawford   

Luxury  Liner  *T  G.  Brent-F.  GifEord-J.  Powell   98.  ..  Sept. '48  ...all/15/48 

No  Minor  Vices  Dana  Andrews-Lilli  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  Oct. '48   

828  On  An  Island  With  You  *T  (M)F  E.  Williams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding   88  b8/31/47 

Secret  Land,  The  (Doc)  U.  S.  Navy   71... Oct. '48 

Southern  Yankee,  A    (C)F  R.  Skelton-B.  Donlevy-A.  Dahl   90... Sept.  48   b8/7/48 

Sun  in  the  Morning  ♦'I'  J.  MacDonald-C.  Jarman,  Jr.-Lassie  

Take  Me  Out  to  the  Ball  Game  *T  F.  Sinatra-E.  Williams-G.  Kelly   ............. 

Three  Godfathers  *T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  

Three   Musketeers    *T  Turner-Kelly-Heflin-Allyson   a5/22/43 

Words  and  Music  'T  J.  Garland-M.  Rooney-T.  Drake   

MONOGRAM  current 

4708  Angels'  Alley  (D)F  I..  Gorcey-H.  Hall-B.  Benedict   67... 3/21/48   bl/31/48 

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood   57... 4/18/48   b6/5/48 

626  Chinese  Ring,  The  {My)F  R.  Winters-W.  Douglas-V.  Sen  Young. . .  68... 12/6/47    . .  .  .bl2/27/47 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters-Victor  Sen  Young          64... 4/4/48   b5/15/48 

4709  Fighting  Mad  {D)F  L.  Errol-J.  Kirkwood-E.  Knox   75... 2/7/48   b2/21/48 

4714  French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan   64. 

4720  Golden  Eye,  The  R.  Winters-M.  Moreland   69. 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)A  Don  Castle-Elyse  Kaox   70. 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67. 

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68 


4719  Joe  Palooka  in  Winner  Take  All  Joe  Kirkv^^ood,  Jr.-Elyse  Knox  

4707  Perilous  Waters  (D)A..  D.  Castle-A.  Long  

4705  Rocky   (D)F   Roddy  McDowall-"Rags"-E.  Barrier.. 

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll   


4/25/48   b5/8/48 

.8/22/48   a8/7/48 

..5/23/48   b5/8/48 

..1/10/48   b2/14/48 

..6/27/48   b5/22/48 

 a6/19/48 

64... 2/14/48    . . . .al2/13/47 

76...  3/7/48   .b5/8/48 

60... 3/14/48   

4718  Shanghai  Chest,  The  R.  Winter-D.  Best-J.  Alvin   65... 7/11/48   

4801  16  Fathoms  Deep    (D)F  L.  Chaney-A.  Lake-T.  Chandler  7/25/48   b6/12/48 

627  Smart  Politics  (M-C)F  F.  Stewart-J.  Preisser-F.  Darro   68... 1/3/48   b3/6/48 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71... 6/13/48   b5/15/48 

COMING 

High  Tension   Gorcey-Hall-Dell-Parrish   a7/10/48 

Incident   W.  Douglas-J.  Frazee-J.  Compton  

Iron  Dukes   L.  Gorcey-H.  Hall-F.  Darro  

Kidnapped   R.  McDowall-S.  England-D.  O'Herlihy  a8/7/48 

4719  Michael  O'HaUoran    (D)F  Scotty  Beckett-Allene  Roberts   79... 8/8/48   b6/19/48 

4721  Music  Man  Phil  Brito-Freddie  Stewart  a7/17/48 

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105... Oct.  '48   b3/13/48 

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  a6/5/48 

Temptation  Harbour  •(D)A  Robert  Newton-Simone  Simon  110... Nov.  '48  ....b3/29/48 

Westerns  (Current) 

4757  Back  Trail   Johnny  Mack  Brown-Raymond  Hatton.  54... 7/18/48   

4762  Cowboy  Cavalier   J.  Wakely-C.  Taylor  7/4/48   

4755  Crossed  Trails  Johnny  Mack  Brown-Raymond  Hatton.  53. .  .4/11/48   

4756  Frontier  Agent   Tnhnny  Mack  Brown-Raymond  Hatton.  56... 5/16/48   

Gallant  Texan   Jimmy  Wakely-"Cannonball"  Taylor  

674  Gun  Talk  (W)F  J.  M.  Brown-R.  Hatton-C.  Mclntyre        57. .  ,12/20/47   bl/3/48 

4761  Oklahoma  Blues   J.  Wakely-C.  Taylor-V.  Belmont   56... 3/28/48 

4751  Overland  Trail   J.  Mack  Brown-R.  Hatton-V.  Belmont..  58...  1/31/48   

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53... 5/6/48 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54... 6/6/48   ., 

686  Song  of  the  Drifter  t  Wakely-C.  Taylor-M.  Coles   53... 1/17/48 

4752  Triggerman   Johnny  Mack  Brown-Raymond  Hatton.  56... 6/20/48   

Westerns  (Coming) 

Call  of  the  Cactus  J.  Wakely-C.  Taylor  

4753  Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton  8/15/48   

Sheriff  From  Medicine  Bow  Johnny  Mack  Brown-Raymond  Hatton  

Silver  Trails   Wakely-Taylor-Larson   , 

Rangers  Ride  Wakely-"CannonbaH"  Taylor-Belmont  

PARAMOUNT  CURRENT 

4709  Albuquerque  'C  (WD)F  R.  Scott-B.  Britton-G.  Hayes  89.. 

4713  Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'SuUivan..  95.. 

4706  Big  Town  After  Dark  (D)A  Philip  Reed-HlUary  Brooke  69.. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-HlUary  Brooks   61.. 

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61.. 

4721  Dream  Girl  (C)F  B.  Hutton-M.  Carey-P.  Knowles  85.. 

4720  Emperor  Waltz,  The  *T  (C)F  Bing  Crosby-Joan  Fontaine  103.. 

4718  Hatter's  Castle   (D)A  R.  Newton-J.  Mason-D.  Kerr  105.. 

4716  Hazard  (C)F  P.  Goddard-M.  Carey-F.  Clark...,  100.. 

4708  I  Walk  Alone  (D)F  B.  Lancaster-L.  Scott-K.  Douglas  96.. 

4712  Mr.  Reckless  (D)F  '  W.  Eythe-B.  Britton-W.  Catlett   66.. 

4707  Road  to  Rio  (C)F  B.  Crosby-B.  Hope-D.  Lamour  101.. 

4710  Saigon  (D)A  -A.  Ladd-V.  Lake-D.  Dick  94.. 

4714  Sainted  Sisters,  The  (C-D)A  V,  Lake-J.  Caulfield-B.  Fitzgerald   89.. 

4717  Shaggy  *C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71.. 

4723  So  Evil  My  Love  (D)A  R.  Milland-A.  Todd-G.  Fitzgerald  109.. 

4715  Speed  to  Spare  (D)F  R.  Arlen-J.  Rogers-R.  Travis   57.. 

4725  'Unconquered  *T  (D)F  Gary  Cooper-Paulette  Goddard  146.. 

4719  Waterfront  at  Midnight  (D)A  VV.  Gargan-M.  B.  Hughes-R.  Travis   63.. 

COMING 

Accused,  The   L.  Young-R.  Cummings-W.  Corey  

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready   82.. 

Connecticut  Yankee,  A  *T  (MC)  B.  Crosby-R.  Fleming  

Daughter  of  D^-kness  (D)A  Anne  Crawford -Maxwell  Reed  91.. 

4806  Disaster   .R-  Denning-T.  Marshall-D.  O'Flynn  60.. 

Dynamite   William  Gargan-Leslie  Brooks  

4724  Foreign  Affair,  A   (C)A  J-  Arthur-M.  Dietrich-J.  Lund  116.. 

Great  Gatsby,  The  A.  Ladd-B.  Field-B.  Sullivan  

Heiress,  The   De  Havilland-Richardson-Clift -Hopkins  

4802  Isn't  It  Romantic?  Lake-DeWolfe-Knowles-Freeman    87.. 

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  Robinson-Russell-Lund    81.. 

Now  and  Forever  C.  Rains-M.  Carey-W.  Hendrix  

One  Woman   A.  Ladd-D.  Reed-J.  Havoc-B.  Kroeger  

4807  Paleface,  The   *T  Bob  Hope-Jane  Russell  83.. 

Strange  Temptation   R-  Milland-T.  Mitchell-A.  Totter  

Special  Agent   W.  Eythe-L.  EUiott-C.  Mathews  

4804  Sealed  Verdict  (D)  Ray  Milland-Florence  Marly  83.. 


2/20/48   bl/24/48 

4/9/48   b2/21/48 

12/12/47  ...bll/22/47 

.7/30/48   

3/5/48   b2/14/48 

.7/23/48   b5/8/48 

.7/2/48   b5/8/48 

6/18/48   b4/17/48 

5/28/48   b3/20/48 

1/16/48  ....bl2/20/47 

.3/26/48   b2/28/48 

,12/25/47  ...bll/22/47 

3/12/48   b2/7/48 

4/30/48   b3/13/48 

6/11/48   b4/17/48 

.8/6/48   b3/13/48 

5/14/48   b3/13/48 

4/2/48   b9/27/47 

6/25/48   b5/8/48 


 a6/ 19/48 

9/3/48   b6/19/48 

 al/31/48 

 b2/28/48 

12/3/48   a6/19/48 

 36/12/48 

8/20/48   b6/19/48 

 a6/12/4? 


10/8/48   a5/29/48 

 a8/16/41 

,10/22/48  ....b7/17/48 
 a5/15/4t 


11/2/48   a3/6/48 

 a7/10/48 

 a6/26/48 

11/5/48   a3/S/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/48 

4801  Sorry,  Wrong  Number  B.  Stanwyck-B.  Lancaster-A.  Richards.  89.  ..9/24/48   a5/15/48 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman   

4805  Tatlock  Millions   Hendrix-Lund-Fitzgerald-Woolley   11/19/48   a6/19/48 

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


.May '48   b4/3/48 

.Dec.  '47  ...bll/23/46 
.June '48  ....b4/10/48 

.Jan.  '48   b2/7/48 

.June  '48  ....b5/ 15/48 
.Mar. '48  ....b3/13/48 
.June '48  ....b5/22/48 

.Jan.  '48  b2/7/48 

.Mar.  '48   b3/ 13/48 

.7/1/48   b5/22/48 

.Mar.  '48   b3/6/48 

.Feb. '48  ....b2/14/48 

.July '48   b5/15/48 

.July '48  b5/15/48 

.May '48   b4/3/48 


97. 
61. 


.Dec.  '47 
.Aug.  '48 
.Jan.  '48 


. .bl2/6/47 
..a2/14/48 
. .bl/31/48 


814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie    63 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  172 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86 

871  Design  for  Death  (Doc)F   ...Japanese  Cast   48 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman  93 

870  Fort  Apache  (D)A  -T.  Wayne-H.  Fonda-S.  Temple  127 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90 

868  I  Remember  Mama  (C-D)F  I-  Dunne-B.  Bel  Geddes-O.  Homolka...l34 

893  Melody  Time  *T  (M)F  R-  Rogers-D.  Day-Andrews  Sisters   75 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120 

867  Pearl  The  (D)A  Pedro  Armendariz-Maria  Elena  Marques  78 

821  Race  Street   (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79 

817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90 

8l5  Tarzan  and  the  Mermaids  (D)F  Weissmuller-Joyce-Christian    67 

866  Tycoon  *T  (D)F  John  Wayne-Laraine  Day  128 

872  Velvet  Touch,  The   (D)  Russell-Genn-Trevor-Greenstreet 

812  Western  Heritage   (W)F  Tim  Holt-Nan  Leslie  

COMING 

Baltimore  Escapade   R-  Young-S.  Temple-J.  Agar  

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

Bodyguard   Lawrence  Tierney-Priscilla  Lane  a7/3/48 

Boy  With  Green  Hair  ♦T  O'Brien-Ryan-Hale-StockweU    a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin-R.  Powers  

Enchantment   David  Niven-Teresa  Wright  Nov.  '48  ,  a7/3/48 

Every  Girl  Should  Be  Married  C.  Grant-F.  Tone-D.  Lynn  

962  Good  Sam   (C)  Gary  Cooper- Ann  Sheridan  Sept.  "48  ...b7/31/48 

Gun  Runners   Tim  Holt-Richard  Martin-Martha  Hyer  

Indian  Agent           T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Tufts-Scott   

inan  of  Arc  *'r  (D)  I-  Bergman-J.  Ferrer-J.  Emery  al/3/48 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southern-G.  Tobias  a7/5/47 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien   89  blO/25/47 

Long  Denial   The  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr  Joseph  Young  of  Africa  Johnson-Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   Tim  Holt-Richard  Martin  

T?ar.hPl  and  the  stranger  (D)F  L.  Young-W.  Holden-R.  Mitchum   92. .  .Nov. '48   b8/7/48 

Roughshod  (D)   ^-  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Set -Up  The   Robert  Ryan   

Song  Is  Born  A  *T  (M)  'D.  Kaye-V.  Mayo-B.  Goodman  Oct. '48   a3/20/48 

station  West'(D)  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan's  Fountain  of  Youth  L-  Barker-E.  Ankers-B.  Joyce  

820  Twisted  Road   The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva..,  95. ..Nov. '48  ....b6/26/48 

Variety  Time'  (Vaudeville)  F  Kennedy-Errol-Carle   

Weep  No  More  Gotten- Valli^Paar-Byington 

Window,  The   


.B.  Hale-B.  Driscoll-A. 


95.  .  .Nov.  '48 

59  b8/7/48 

 a7/3/48 

Kennedy  a5/15/48 


REPUBLIC 

728  Bill  and  Coo 


*U 


CURRENT 

(N)F  George  Burton's  Birds. 


61... 3/28/48   bl2/27/47 


703  Campus  Honeymoon   (MC)F.....  Wilde  Twins-R.  Crane-A.  Mara   61... 2/1/48   bl/31/48 


60...  8/10/48   a7/17/48 

70... 7/15/48   a7/10/48 

38..  7/25/48   b5/29/48 


72. 
60. 


.1/10/48   bl/31/48 

.4/25/48   b5/8/48 

.5/25/48   b5/15/48 

.3/14/48   b3/27/48 

.5/10/48   b6/5/48 

.3/25/48   b4/24/18 

.2/23/48   03/13/48 

.1/1/48   bl/17/48 

.4/25/48   al/17/48 

.5/31/48   b6/5/48 

.1/15/48   bl/24/48 

.6/28/48   b7/17/48 

.5/1/48   b5/15/48 


Daredevils  of  the  Clouds  Robert  Livingston-Mae  Clarke 

732  Eyes  of  Texas  *U  Rogers-Roberts-Sons  of  Pioneers.. 

715  Gallant  Legion,  The  (W)F  W.  Elliott-J.  Schildkraut-A.  Booth, 

644  Gay  Ranchero  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee  

707  Heart  of  Virginia   (D)F  Janet  Martin-Robert  Lowery  

710  I    Jane  Doe   (D)F  R-  Hussey-J.  Carroll-V.  Ralston   85. 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger. . .  87. 

709  King  of  the  Gamblers  (DA  Janet    Martin-William   Wright   60. 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry   60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray   64. 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  Carroll-C.  McLeod   88. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

702  Slippy  McGee   (D)A  D.  Barry-D.  Evans-T.  Brown   65. 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps   60. 

731  Under  California  Stars  *U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70 

COMING 

Angel  in  Exile  Carroll-Mara-Gomez-Bedoya   9/3/48   a7/17/48 

713  Code  of  Scotland  Yard  Oscar  Homolka-Derek  Farr   60... 8/30/48   

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett   

Far  Frontier   Rogers-F.  Willing-G.  Davis  

Homicide  for  Three  W.  Douglas-A.  Young-F.  Withers  a7/17/48 

Macbeth  (D)   O-  Welles-J.  Nolan-R.  McDowell  a8/23/4n 

Moonrise   D.  Clark-G.  Russell-E.  Barrymore   90...  10/1/48   a5/8/48 

Nighttime  in  Nevada  *U  R-  Rogers-A.  Mara- A.  Devine  8/29/48   a7/10/48 

Out  of  the  Storm  ,  Jimmy  Lydon-Lois  Collier  8/25/48   

Plunderers,  The  "^U  R-  Cameron-I.  Massey-A.  Booth  '.  

Red  Ponv,  The  *T  (D)  M.  Loy-R.  Mitchum-L.  Calhern    alO/25/47 

Rose  of  the  Yukon  S.  Brodie-M.  Dell-W.  Wright  ;  

Sons  of  Adventure  Russel  Hayden-Lynne  Roberts  8/27/48   

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns  Current) 

752  Bandits  of  Dark  Canyon  {W)F  Allan  Lane-Bob  Steele   59.  ..  12, 15/47  ...bl2/13/47 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack   60... 4/15/48   b5/8/48 

654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth   03... 4/1/48   ...b5/8/48 

755  Carson  City  Raiders  {W)F  A.  Lane-E,  Waller-B.  Jons   60. 

756  Marshall  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller  60. 

753  Oklahoma  Badlands    {W)F  A.  "Rocky"  Lane-Black  Jack   59.. 

656  Timber  Trail  *U  (W)F  M.  Hale-L.  Roberts-J.  Burke   67. 

652  Under  Colorado  Skies  *U  Monte  Hale-Adrian  Booth   65. 


714 


717 


..5/13/48   b5/29/48 

..7/25/48   

..2/22/48   b4/24/48 

.6/15/48  ....b7/10/48 
.12/15/47  ...bl2/27/47 


Westerns  (Coming) 

Denver  Kid.  The  A.  Lane-E,  Waller-C.  Gallagher. 

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  Trail  *U  R.  Rogers-A.  Devine-F.  Willing.. 

Son  of  God's  Country  Monte  Hale   


SCREEN  GUILD  PRODUCTIONS 

Frontier  Phantom  Lash  LaRue-Fuzzy  St.  John  

4804  Harpoon   J,  Bromfield-A.  Louis   81.., 8/27/48 

4802  Jungle  Goddess   G.  Reeves-W.  McKay-Armida   61... 8/13/48 

Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewart  

X-3  Miracle  in  Harlem  Stepin  Fetchit   71... 6/11/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


N 


Naked  City   U-I 

Nicholas   Nickelby   U-I 

Night  Has  a  'Thousand  Eyes  Para. 

Night  Unto  Night  WB 

Night  Wind   20th-Fox 

Nighttime  in  Nevada  Rep. 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Stampede   EL 

Now  and  Forever  Para. 

Numbers  Racket,  The  MGM 


October,  Man,  The  EL 

O'Flynn,  The   U-I 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One  Last  Fhng  WB 

One  Night  With  You  UI 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-I 

Open  Secret  EL 

One  Woman   Para. 

Out  of  the  Storm  Rep. 

Outlaw  Valley   RKO 

Outpost  in  Morocco  UA 


Paleface   Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Parole   E-L 

Pearl,  The   RKO 

Perilous   Waters   Mono. 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   MGM 

Pirates  of  Monterey  U-I 

Pitfall   UA 

Plunderers,  The   Rep. 

Port  Said   Col. 

Portrait   of    Jennie  SRO 

Prairie,    The   SG 


R 


Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   Col. 

Raw   Deal   EL 

Red   Pony,   The  Rep. 

Red  River   UA 

Red  Stallion  in  the  Rockies  EL 

Reign  of  Terror  20th-Fox 

Relentless   Col. 

Return  of  the  Badmen  RKO 

Return  of  October  Col. 

Return  of  Wildfire  SGP 

Ridin'  the  Old  Pine  Trail  Col. 

River  Lady   v. U-I 

Road   House   20th-Fox 

Road  to   Rio  Para. 

Road  to  the  Big  House  SG 

Rocky   Mono. 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Rope  WB 

Rose  of   Cimarron  20th-Fox 

Rose  of  the  Rio  Grande  Mono. 

Rose  of  the  Yukon  Rep. 

Roses  Are  Red  20th-Fox 

Roughshod   RKO 

Rusty  Leads  the  Way  Col, 

Rustv  Saves  a  Life  Col. 

Ruthless   EL 


Saigon   Para. 

Sainted   Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Land,  The  MGM 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Set-Up,  The   RKO 

Shaggy  ^P^''^- 

Shanghai    Chest,    The  Mono. 

Shed   No  Tears  EL 

Show-Off   MGM 

Silent  Conflict   UA 

Silver  River   WB 

Singin'  Spurs   Col. 

Sinister  Journey   UA 

Sitting  Pretty   20th-Fox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,    My   Love  UA 

Slightly  French   Col. 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Alhed 

Smugglers,  The   EL 

Smugglers  Cove   Mono. 


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

Snake  Pit,  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

SoEa   FC 

Somewfhere  in  the  City    WB 

Song  Is  Bom,  A  RKO 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.   Louis  WB 

Southern  Yankee,  A  MGM 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spiritualist,  The   EL 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   RKO 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Strange  Temptation   Para. 

Street  With  No  Name  20th-Kox 

Streets  of  Laredo  Para. 

Strike  It  Rich  A  A 

Summer  Holiday   MGM 

Sword  of  the  Avenger..  EL 

Swordsman     ..j  Col. 

T 

Take  Me  Out  to  the  Ball  Game.  .  .MGM 

Take  My  Life  '.  EL 

Tap    Roots   U-I 

Tarzan  and  the  Mermaids  RKO 

Tarzan's  Fountain  of  Youth  RKO 

Tatlock  Millions,  The  Para. 

Temptation  Harbour   Mono. 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That   Wonderful   Urge  20th-Fox 

The  Argyle  Secrets  FC 

Thirteen  Lead  Soldiers  20th-Fox 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers   MGM 

Three  Musketeers   MGM 

Three    Wives   20th-Fox 

Time  of  Your  Life  UA 

T-Men  EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trail  of  the   Mounties  SG 

Train  to  Alcatraz  Rep. 

Treasure  of  Sierra  Madre  WB 

Triple  Threat   Col. 

Trouble  Preferred   20th-Fox 

29  Clues   EL 

Tucson   20th-Fox 

Tulsa   EL 

Twisted  Road,  The  RKO 

Two  Guys  from  Texas  WB 

Tycoon    RKO 

u 

Unafraid,  The  U-I 

Unconquered   Para. 

Under    California    Stars  Rep. 

Under  Capricorn   WB 

Undercover    Man   Col. 

Unfaithfully  Yours  20th-Fox 

Unknown  Island   FC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Vicious  Circle,  The  UA 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  Hills   Col. 

Wallflower   WB 

Walls   of   Jericho  20th-Fox 

Walk   a   Crooked   Mile  Col. 

Waterfront  at  Midnight  Para. 

Weep  No  More  RKO 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

When  a  Man's  a  Man  Allied 

Where  the  North  Begins  SG 

While  I   Live  20th-Fox 

Whiplash   WB 

Whispering  Smith   Para. 

Who  Killed  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Window,  The   RKO 

Winner's  Circle,  The  20th-Fox 

Winter  Meeting   WB 

Woman  from  Tangiers  Col. 

Woman  in  White  WB 

Women  in  the  Night  FC 

Woman's  Vengeance  UI 

Words  and  Music  MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

Yellow  Sky  20th-Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Fox 

Younger  Brothers,  The  WB 


4B05  Mozart  Story,  The  H.  Holt-W.  Markus   99.  .  .9/17/48 

Outlaw  Country   Lash  LaRue-Fuzzy  St.  John-P.  Stewart  

4705  Prairie,  The  (D)  L.    Aubert-A.    Baxter  76...5/2X/48 

4801  Return  of  Wildfire  R.  Arlen-P.  Morison-M.  B.  Hughes   81.  .  .8/6/48  . 

470R  Road  to  the  Big  House,  The  (D)A  J.  Shelton-A.  Doran-G.  Williams   72. ..  12/27/47 

4708  Trail  of  the  Mounties  R.  Hayden-Jennifer  Holt   42... 2/21/48 

4707  Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T,  Coffin   40. ..  12/13/48 

SELZNICK  RELEASING  ORGANIZATION  current 

Mr.  Blandings  Builds  His  Dream  House  (C)F.C.  Grant-M.  Loy-M.  Douglas   94  

Paradine  Case.  The  (D)A  Peck-A.  Todd-C.  Laughton-Valli  132... Jan.  '48 


. .312/27/47 

.  hii/i/ki 

. .b4/ 17/48 


.b3/17/48 
. .bl/3/48 


Portrait  of  Jennie  (D) . 


COMING 

.J.  Jones-J.  Cotten-E.  Barrymore. 


.all/1/47 


20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (CJ3)A  P.  Goddard-M.  Wild-ing-D.  Wynyard...  96. 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110. 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63. 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111. 

801  Captain  from  Castile  (D)F  'T  T.  Power-J.  Peters-C.  Romero  140. 

807  Challenge,  The    (D)F  T.  Conway-J.  Vincent-R.  Stapley   68. 

825  Checkered  Coat,  The  -T.  Conway-N.  Nash-H.  Hatfield   67. 

819  Counterfeiters,  The  (My)A  John  Sutton-Doris  Merrick   74. 

731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda  98. 

804  Dangerous  Years  (D)F    William  Halop-Ann  E.  Todd   61. 

821  Deep  Waters    (D)F  .'...D.  Andrews-J.  Peters-C.  Romero   85. 

828  Fighting  Back   (D)F  P.  Langton-J.  Rogers-G.  Gray   68. 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray   88, 

806  Gentleman's  Agreement    (D)F  G. 

827  Give  My  Regards  to  Broadway  *T  (C)F  D. 


Peck-D.  McGuire-J.  Garfield  118. 

Dailey-C.  Winninger-N.  Guild   89. 


,  .Mar.  '48 
..May  '48 
.  .May  '48 
..Feb.  '48 
..Jan.  '48 
..Mar.  '48 
..July  '48 
,  .June  '48 
..Dec.  '47 
..Feb.  '48 
.  .  July  '48 
.  .  Aug.  '48 
..May  '48 
.  .Mar.  '48 
.  .  June  '48 
.  .June  '48 
.  .Mar.  '48 
..May  '48 
.  .Apr.  '48 
..Apr.  '48 
.  .  July  '48 
..Dec.  '47 
.  .  July  '48 
..Apr.  '48 
.  .  Apr.  '48 
.  .Aug.  '48 
..Apr.  '48 
..Feb.  '48 
.  .Aug.  '48 
.  .Aug.  '48 


.bll/29/47 
. .b2/28/48 
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. .bl/24/48 
.bll/29/47 
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. . .b6/5/48 
.bll/29/47 
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. . .b8/7/48 
. .b4/10/48 
.bll/15/47 
. . b5/22/48 
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. . .b3/6/48 
...b5/8/48 
. . .b3/6/48 
. .b3/20/48 
. .bl2/6/47 
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. .b6/26/48 
. . .b3/6/48 
. .b2/28/48 
. .b7/17/48 
. . .b6/5/48 
. .bl/B4/48 
. .b7/10/48 
. .b6/19/48 


818  Green  Grass  of  Wyoming  *T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur  89. 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer   69. 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc  87. 

813  Let's  Live  Again   (D)F  J.  Emery-J.  Millican-T.  Holmes   68. 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  Holloway-B.  Campbell   89. 

824  Mine  Own  Executioner  {D)A  B.  Meredith-K.  Moore-D.  Gray  102. 

734  Roses  Are  Red  (My) A  Don  Castle-Peggy  Knudsen   67. 

823  Street  With  No  Name,  The  (Doc)A  M.  Stevens-R.  Widmark-L.  Nolan  91. 

811  Scudda  Hoo,  Scudda  Hay  'T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95. 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb   84. 

836  That  Lady  in  Ermine  *T  (M)A  B.  Grable-D.  Fairbanks,  Jr   89, 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Con  way-Maria  Palmer   66. 

Rn2  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91. 

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   Ill, 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75, 

COMING 

Apartment  for  Peggy  '•T  J.  Crain-W.  Holden-E.  Gwenn  a5/l/48 

Bungalow  Tom  Conway-Margaret  Hamilton  

Canadian  Pacific  *C  R.  Scott-N.  Olson-V.  Jory  

Chicken  Every  Sunday  D.  Dasley-A.  Young-C.  Holm  a7/l'7/48 

839  Creeper,  The   J.  Baragrey-O.  Stevens-E.  Clannell  Sept. '48 

822  Escape    (D)A   Rex  Harrison-Peggy  Cummins   78.  .  .Sept. '48   b5/29/48 

838  Forever  Amber  *T  (D)A  Linda  Darnell-Cornel  Wilde  139.  .  .Sept. '48  .  .  .blO/16/47 

840  Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68... Sept.  48  b6/19/48 

Law  And  Martin  Rome,  The  Victor  Mature-Richard  Conte  a5/8/48 

837  Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway   99.  .. Sept. '48   a5/15/48 

Man  About  the  House,  A  ivl.  Johnson-D.  Gray-K.  Moore  94  b6/28/47 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Night  Wind   C.  Russell-V.  Christine-G.  Gray-Flame  a6/5/48 

Road  House   Lupino-Wilde-Holm-Widmark  a6/5/48 

Rose  of  Cimarron  G.  Montgomery -R.  Cameron-R.  Roman  

Sand   *T  M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens   alO/11/47 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6'/19/48 

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/24/48 

Three  Wives   Darnell-Crane-Lynn-Sothern  a7/17/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson  .J-  Lydon-P.  Edwards-C.  Russell  a7/17/48 

Unfaithfully  Yours   R.  Harrison-L.  Darnell-R.  Vallee  108  ,a5/29/48 

West  of  Tomorrow  C.  Miller-A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  *T  Grable-Dailey-Oakie-Havoc  a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

Yellow  Sky  *T  G.  Peck-A.  Baxter-R.  Widmark.  a7/17/48 


UNITED  ARTISTS  CURRENT 

Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton  120. 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford  90. 

Henry  the  Fifth  (D)F  *T  L.  Olivier-R.  Asherson  134. 

Here  Comes  Trouble  *C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell  50. 

Intrigue  (D)A  G.  Raft-J.  Havoc-H.  Carter   88. 

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen  110. 

Kings  of  the  Olympics  (Ft.  1)  (Doc.)  F  Bill  Slater— Narrator   65. 

Man  of  EvU  (D)A  J.  Mason-P.  Calvert-A.  Stephens   90. 

On  Our  Merry  Way  B.  Meredith-P.  Goddard-F.  MacMurry .  .107. 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks   61. 

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings. . .  97. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80. 

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney  109. 

Who  Killed  'Doc'  Robbin?  'C  (C)F  V.  Grey-D.  Castle-G.  Zucco   51. 

COMING 


.  .Mar.  '48  ...  .b2/21/48 

..5/15/48   b5/15/48 

 b4/27/46 

..4/9/48   b4/17/48 

..Dec.  '47  ...bl2/27/47 

..4/9/48   

.  .Apr.  '48  ...  .bl/24/48 

.  .Jan.  '48  b2/7/48 

..Feb.-  '48   b2/7/48 

.  .Apr.  '48  . .  .  .b4/17/48 

.  .Jan.  '48   bl/17/48 

.  .May  '48  ...  ,b5/15/48 

..5/27/48   b5/29/48 

.  .  Apr.  '48   b5/8/48 


Adventures  of  the  Cisco  Kid  Duncan  Renaldo-Ijeo  CariUo  

Angry  God,  The    Alicia  Parla-Casimiro  Ortega  

An  Innocent  Affair  Fred  MacMurray-Madeleine  Carroll  

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd- Andy  Clyde  

Cover-Up   William  Bendix-Dennis  O'Keefe  

Dead  Don't  Dream,  The  (W)  W.  Boyd-A.  Clyde   

False  Paradise  Wm,  Boyd-Andy  Clyde  

Gay  Amigo   D.Renaldo-L.Carrillo-Armida- J.  Sawyer  

Girl  from  Manhattan,  The  Montgomery-Lamour-Laughton   

Indian  Scout    George  Montgomery -Ellen  Drew  

Lucky  Stiff   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F  H.  Lloyd-R.  V7ashbum-J.  Conlin   89  b2/22/47 

My  Blonde  Heaven  Marx  Bros.-Massey<^ Vera  EUen-Hutton  

My  Dear  Secretary  L.  Day-K.  Douelas-K.  Wrnn  

Outpost  in  Morocco  George  Raft-Aklm  TamiroCf  

Pitfall  (D)A   D.  Powell-L.  Scott-J.  Wyatt  b8/7/48 


Red  River  (WD)F   J.  Wayne-M.  Clift-W. -Brennan  125 ... 8/26/48   b7/17/48 

Sinister  Journey   Wm.  Boyd-Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Texas,  Brooklyn,  and  Heaven  (CD)A  G.  Madison-D.  Lynn-J.  Dunn   76. ..8/11/48   b7/17/48 

Vendetta    (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle  (D)A  Conrad  Nagel    77... 7/24/48   b5/29/48 


UNIVERSAL-INTERNATIONAL  CURRENT 

664  Abbott  &  Costello  Meet  Frankenstein  (C)  F. .  Abbott-Costello-Chaney-Lugosi    83...  July 

657  All  My  Sons   (D)A  Edward  G.  Robinson-Burt  Lancaster...  94... May 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90... May 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91... July 

653  Black  Bart  *T  (W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8(_..Apr. 

629  Black  Narcissus  *T   (D)F  Deborah  Kerr-David  Farrar   91... Dec. 

652  Captain  Boycott   (D)F  Stewart  Granger-Kathleen  Ryan   93...  Jan.  ' 

655  Casbah    (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94... Apr. 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94... May 

650  Double  Life,  A  (D)A  R.  Colman-S.  Hasso-E.  O'Brien  104... Mar. 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira   80... June 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78... July 

679  Holiday  Camp   M.  Lockwood-P.  Roc-D.  Price   96... Mar. 

Larceny   (D)A   J.  Payne-J.  Caulfield-D.  Duryea  89... Aug. 

659v Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan   90... June 

666  Man-Eater  of  Kumaon   (D)F  Sabu-W.  Corey-J.  Page   80.. .July 

Mr.  Peabody  and  the  Mermaid  (C)A  W.  Powell-A.  Blyth-1.  Hervey   89... Aug. 

651  Naked  City,  The  (D)A  •.  B.  Fitzgerald-H.  Duff-D.  Hart   96... Mar. 

One  Touch  of  Venus  R.  Walker- A.  Gardner-D.  Haymes  Aug. 

632  Pirates  of  Monterey  *T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77... Dec. 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78... June 

627  Secret  Beyond  the  Door   (D)A   J.  Bennett-M.  Redgrave-A.  Revere   98V2-Feb. 

633  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83... Jan.  ' 

Tap  Roots  *T  {D)F  V.  Hefhn-S.  Hayward-B.  Karloff  109... Aug. 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June 

634  Woman's  Vengeance,  A  {D)A  Charles  Boyer-Ann  Blyth   96... Feb. 


'48   b7/3/48 

'48   b2/21/48 

'48   b3/13/48 

'48  bl2/6/47 

'48   bl/31/48 

'47   b5/3/47 

'48   b9/6/47 

'48   b3/6/48 

'48   b6/7/48 

'48   bl/3/48 

'48  ...bll/29/47 

'48   

'48  ....b8/23/47 

'48   b8/7/48 

'48  ....b4/10/48 
48  ....b6/19/48 
'48  ....b7/10/48 

'48   bl/24/4R 

'48    ....  a5/29/48 

47  ...bll/15/47 
'48   b5/8/48 

48   bl/10/48 

48  ....bl2/13/47 

...b6/26/48 
. . .b5/29/48 
..bl2/20/47 


'48 
'48 
48 


COMING 

An  Act  of  Murder  F.  March-E.  O'Brien-T.  Eldridge  Sept. '48   

Black  Velvet   A.  Blyth-G.  Brent-H.  Duff  

Blanche  Fury  (D)A  *T  V.  Hobson-S.  Granger   95  b3/20/48 

677  Brothers.  The  (D)  A  Patricia  Roc-Will  Fyffe   98  b5/24/47 

635  Bush  Christmas   (D)F  C.  Rafferty-J.  Fernaide   76... Dec.  '48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E,  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross   B.  Lancaster- Y.  DeCarlo-D.  Duryea  

Dulcimer  Street  (D)A  R.  Attenborough-A.  Sim-F.  Compton. . .  112  b8/7/48 

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  ...blO/4/47 

Family  Honeymoon    C.  Colbert -F.  MacMurray-H.  McDaniel  

For  the  Love  of  Mary  Durbin-O'Brien-Taylor-Lynn   Sept. '48   

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price  92  b5/28/48 

Hamlet   (D)F   Laurence  Olivier- Jean  Simmons  150  b5/15/48 

Hiinsrv  Hill  fD)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Lady  Surrenders,  A  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

Magic  Bow.  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride   Abbott  &  Costello  7/17/47 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks-H.  Carter-R.  Greene  

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

Rogues'  Reeiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Saxon  Charm,  The  R.  Montgomery-S.  Hayward-J.  Payne  Sept. '48   

Snowbound   R.  Newton-D.  Price   86  

Unafraid,  The   J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Years  Between,  The  (D)A..  ..M.  Redgrave-V.  Hobson-F.  Robson  87  b9/T3/47 

You  Gotta  Stay  Happy  J.  Fontaine- J.  Stewart-E.  Albert  a8/7/48 


WARNER  BROS. 


CURRENT 


.1/10/48  ....bl2/20/47 

.3/27/48   b3/13/48 

.6/26/48   b5/29/48 

.3/6/48   b7/J2/47 

.7/31/48   b7/10/48 

,2/7/48   bl/24/48 

.12/27/47  ...bl2/13/47 

.7/3/48   b6/12/48 

.5/29/48   b5/8/48 

.4/10/48   b4/3/48 

.1/24/48   bl/10/48 

.2/21/48  ....bl2/27/47 

.6/12/48   b5/22/48 

.4/24/48   b4/ 10/48 

.5/15/48   b4/24/48 


713  Always  Together   (C)F  R.  Hutton-J.  Reynolds   78. 

719  April  Showers  (OF  .J.  Carson-A.  Sothem-R.  Alda   95. 

727  Big  Punch,  The  (D)A  W.  Morris-L.  MaxweU-G.  MacRae  80. 

717  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard   78. 

731  Key  Largo   (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101. 

715  My  Girl  Tisa  (C-D)'F  L.  Palmer-S.  Wanamaker-A.  Tamlron. .  95. 

711  My  Wild  Irish  Rose  '*T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101. 

728  Romance  on  the  High  Seas  *T  (M)F  J.  Carson-J.  Paige-D.  DeFore   99. 

725  Silver  River   (W)A  Errol  Flynn-Ann  Sheridan  107. 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen  101. 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127. 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  103. 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77. 

721  Winter  Meeting  (D)A  B.  Davis-J.  Davis-J.  Paige  100. 

724  Woman  in  White,  The  (My)  A  A.  Smith-E.  Parker-S.  Greenstreet  109. 

COMING 

Adventures  of  Don  Juan  •T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas....  alO/11/47 

732  Embraceable  You   Dane  Clark-Geraldine  Brooks   80... 8/21/48   

Fighter  Squadron  'T  Edmond  O'Brien -Robert  Stack  

Flaxy  Martin   Z.  Scott-V.  Mayo-D.  Kennedy  a7/3/48 

Fountainhead,  The   Gary  Cooper-Patricia  Neal-Kent  Smith  

Girl  from  Jones  Beach  R.  Reagan-V.  Mayo-D.  Clark  

Homicide   R.  Douglas-H.  Westcott-R.  Alda  

House  Across  the  Street  J.  Paige -B.  Bennett- J.  Holden  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  a7/10/48 

Kiss  in  the  Dark  Jane  Wyman -David  Niven  

702  Life  With  Father   (C)F  W.  Powell-I.  Dunne-E.  Taylor  118, .  .8/14/48   b8/i6/47 

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  a7/3/48 

My  Dream  Is  Yours  "^T  Carson-Day-Bowman- Arden   a6/26/48 

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott-J.  Backus  a5/22/48 

One  Sunday  Afternoon  *T  Dennis  Morgan-Janis  Paige  a5/22/48 

Rope  *T   Stewart-Chandler-Hardwicke   a6/26/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett -R.  Hutton  a5/15/48 

Somewhere  in  the  City  V.  Lindfors-E.  O'Brien-V.  Mayo  

South  of  St.  Louis  *T  J.  McCrea-A.  Smith-Z.  Scott  

801  Two  Guys  From  Texas  *T  (C)F  J.  Carson-D.  Morgan-D.  Malone   86... 9/4/48   b8/7/48 

Under  Capricorn  *T  Ingrid  Bergman-J.  Cotten-M.  Wilding  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/4'7 

Younger  Brothers,  The  *T  ■  W.  Morris- J.  Paiee-B.  Bennett  


SHOWMEN'S    TRADE  REVIEW 

MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  and 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed,  in 
parentheses,  by  name  of  country  oi 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

A  FRIEND  WILL  COME  TONIGHT 
(Lopert)  Michel  Simon,  Madeleine 
Sononge.  92.  b7/17/48. 

ALL'S  WELL  (U.  S.-Independent) 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Discina 
Int'l)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Faust- 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) . 
H.  Vidal-F.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer).  L.  Movin-T.  Roose.  100. 

b5/l/48 

DIE  FLEDERMAUS  ( Germany- Art- 
kino)  M.  Harrell-J.  Heesters.  98. 
b3/30/48 

FANNY  (France-Siritsky)  Raimu-P. 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Siritsky) 
Non-pro.  cast.  90.  b3/6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louis-Mills 
Bros.  70.  b2/28/48 

FIRST  OPERA  FILM  FESTIVAL 
(Italy-Classic).  T.  Gobbi-P,  Mal- 
carini.  95.  b5/29/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

IDIOT,  THE  (France-European 
Copyrights)  G.  Phillippe-E.  Feuil- 
lere. 92.  b2A4/48 

ILLEGALS,  THE  (U.  S.-Mayer- 
Burstyn)  T.  Torres-Y.  Mikalo- 
witch.  75.  b7/10/48 

JANS  MONSON  IN  AMERICA 
^Sweden-Scandia).  E.  Persson-S. 
Clin.  103.  b4/17/48 

JENNY  L  A  M  O  U  R  (France-Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Conti- 
nental) A.  Valli-B.  Gigli.  83. 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l) . 
Raimu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritizky-Int'l) .  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAIS  AN  (Italy-Mayer-Bur.)  C. 
Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONISTELLE  (France-Distin- 
guished) O.  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-GUbert  GU.  90.  be/12/48. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (En  gland -English 
FUms).  A.  Todd-R.  Greene.  91. 
b6/5/48 

STORY  OF  LIFE,  THE  (U.  S.-Cru- 

sades)  J.  Crehan-W.  McKay.  67. 
b7/10/48 

THEY  ARE  NOT  ANGELS  ( France - 
Siritzky-Int'l) .  P.  Blanchard-R. 
Bussleres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter'l)  J.  Henri-Duval.  80.  b3/13/48 


BRITISH 
PRODUCT 

(U.  S.  Distribution  Not  Set) 

AGAINST  THE  WIND    (Rank).  K. 

lieauy-S.  Signoret.  yd.  Da/i3/4« 
BE  WAKE    OJJ'    PXTV     (Kank).  i.. 

Falmer-A.  L.ieven.  105.  blI/1/47 
BRlGJdTON  ROCK  (Pathe).  R.  At- 

tenDorbugh-H.  Baddeley.  92. 

bl/a/4S 

EASY  MONEY  (Rank).  G.  Gynt-D. 

Price.  94.  b3/6/48 
GHOSTS  OF  BERKELEY  SQUARE, 

THE  (Pathe).  R.  Morley-i'.  Ayl- 

mer.  90.  bll/1/47 
HOLIDAY  CAMP   (Rank).  F.  Rob- 

son-D.  Price.  97.  b8/ 16/47 
LOVES     OF     JOANNA  GODDEN, 

THE   (Rank).  G.  Wlthers-J.  Ma- 

callum.  Hi).  b6/21/47 
MARK  OF  CAIN,  THE   (Rank).  E. 

Portman-S.  Gray.  88.  bl/n/48 
MASTER   OF   BANKDAM  (Rank). 

A  Crawford-D.  Price.  105.  b9/B/47 
MRS.    FITZHERBERT    (Pathe).  P. 

Graves-J.  Howard.  99.  b2/ 14/48 
VICE  VERSA   (Rank).  R.  Livesey- 

K.  Walsh.  111.  b3/6/48 
WHEN     THE     BOUGH  BREAKS 

(Rank).  P.  Roc-R.  John.  81. 

bl2/27/47 

WOMAN    IN   THE   HALL  (Rank). 
IJ  Jeans-J.  Simmons.  90.  bll/15/47 


NEWSREEL  SYNOPSES 

{Released  Wednesday,  Aug.  11) 

MOVIETONE  (Vol.  31,  No.  63)  — 
Dramatic  hearings  in  Washington  on 
Red  spies  in  the  U.  S.;  Strike  at  Day- 
ton, O.,  Univis  plant;  Lumber  mill 
storage  dock  destroyed  in  $1,000,000 
fire-  President  Truman  goes  home; 
U.  S.  athletic  stars  shine  in  London  s 
Olympic  games. 

NEWS  OF  THE  DAY  (Vol.  19,  No, 
297) — Communism  in  the  U.  S.  ex- 
posed by  former  Red;  Victories  galore 
for  U.  S.  stars  at  the  Olympics. 
PARAMOUNT  (No.  100)  —  Teen-age 
"statesmen,"  boys'  forum,  sees  govern- 
ment at  work;  America  dominates  the 
Olympics. 

UNIVERSAL  (Vol.  21,  No.  167)— 
Official  pictures  of  the  Olympic  games — 
Yanks  gain  in  track  and  swimming. 

WARNER  PATHE  (Vol.  19,  No.  102) 
 U.  S.  Olympic  teams  smash  to  vic- 
tory; Youth  Forum  meets  nation's  lead- 
ers; Birthday  fashions  for  the  young  set. 
ALL  AMERICAN  (Vol.  6,  No.  303)— 
Children  attend  theatre  party  at  Loew  s 
Victoria  Theatre,  N.  Y.;  Heat  wave 
crowds  beaches  and  pools;  "Sons  of 
Harmony"  quartette  gives  street  con- 
cert; Iota  Phi  Lambda  holds  annual 
conference;  Councilman  Davis  speaks 
after  release  on  bond  following  Com- 
munist round-up;  Olympic  games  get 
under  way. 

TELENEWS  (Vol.  1,  No.  32)— Jungle 
troops  in  Malaya  hunt  rebels;  Jews  and 
Arabs  in  Palestine  mingle  in  peace; 
Dutch  authorities'  struggle  with  Indo- 
nesian republicans;  Australia's  rule  over 
Papuan  territory;  Part  of  Mexico  City 
devastated  by  floods;  Congress  probe 
seeks  proof  of  Red  espionage;  Europe's 
D.P.s  find  haven  in  the  United  States; 
Congress  adjourns;  Intrepid  lensmen  in- 
vade New  Jersey  nudist  camp;  Sports: 
Russian  sports  festival  in  Moscow — 
Daredevil  riders  defy  death  in  motor- 
cycle sidecar  race  at  Innsbruck — Ghder 
pilots  in  unusual  acrobatics  in  motorless 
sailplanes  in  Texas. 


(Released  Saturday,  August  14) 

MOVIETONE  (Vol.  31,  No.  64) — Red 
spy  hearings  reveal  Russia  got  A-bomb 
material;  England  releases  first  pictures 
of  its  atomic  plant;  Hollywood  stars  aid 
U.N.  charity  show  in  Paris;  High-wire 
walker  celebrates  his  82nd  birthday; 
Americans  in  clean  sweep  of  Olympic 
events  in  London. 

NEWS  OF  THE  DAY  (Vol.  19,  No. 
298) — Latest  film  thrills  from  the  Olym- 
pics; Ballet  school  for  toddlers;  U.  S. 
giant  bombers  called  back  to  duty ; 
Movie  stars'  night  in  Paris. 
PARAMOUNT  (No.  101)  —  Greek 
army  advances — regulars  close  in  on 
rebels;  St.  Laurent  to  succeed  MacKen- 
zie  King  as  Canadian  premier;  New 
Olympic  films — sports  report  from  Lon- 
don. 

UNIVERSAL  (Vol.  21,  No.  168)  — 
B-29  superforts  make  ready  for  action; 
Puerto  Rico  has  housing  boom;  Beauty 
reaches  new  heights  in  tall-girl  contest ; 
14th  Olympiad  official  track,  field  and 
swim  meet  pictures — Yanks  forge  ahead 
crushing  opposition. 

WARNER  PATHE  (Vol.  19,  No.  103) 
— B-29's  detickling;  Danube  conference; 
"Two  Guys  From  Texas";  One  finger- 
man;    Housing;  Olympics. 


RE-ISSUES  (Nationally  Released) 


Time 
Mins. 


Rel. 
Date 


Orig 
Rel. 
Date 


ASTOR  PICTURES 

Aces  Wild   Harry  Carey    63... 4/30/48   1937 

Frontiers  of  '49  "Wild  Bill"  Elliott  1939 

In  Early  Arizona  "Wild  Bill"  Elliott  1938 

Jimmy  Steps  Out  J.  Stewart-P.  Goddard     89... 3/25/48   1941 

Law  Comes  to  Texas,  The  "Wild  Bill"  Elliott  1939 

Lone  Star  Pioneers  "Wild  Bill"  Elliott  1939 

Man  From  Tumbleweeds,  The  "Wild  Bill"  Elliott  1940 

Pecos  Kid   Frpd  Knhler.  Jr   59. ..4/25/48   1935 

Pioneers  of  the  Frontier  "Wild  Bill"  Elliott  1940 

Return  of  Daniel  Boone,  The  "Wild  Bill"  Elliott  1941 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack   55... 6/1/48   1937 

Wagon  Trail   Harry  Carey    58... 5/30/48   1935 


EAGLE  LION 

848  Seven  Sinners   M.  Dietrich-J.  Wayne  86.. 

849  Sutter's  Gold   Edward  Arnold   93.. 

FILM  CLASSICS 

Border  Wolves   Bob  Baker    56. 

Bury  Me  Not  on  Lone  Prairie  .Johnny  M.  Brown   60. 

Challenge,  The   J.  Gardner-M.  Clare   78. 

Courage  of  the  West  Bob  Baker    58. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61. 

Drums  *T  . , .'  Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Jungle  Woman   E.  Anchors-J.  C.  Naish  

Last  Stand   Bob  Baker    57. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post  Johnny  M.  Brown   60. 

Singing  Outlaw  Bob  Baker    57. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  Karloff-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 

METRO-GOLDWYN-MAYER 

823  Tarzan's  New  Adventure...  J.  Weismuller-M.  O'Sullivan   70. 

822  Tarzan's  Secret  Treasure  J.  Weismuller-M.  O'Sullivan   81. 


.3/27/48   1936 

.3/27/48   1936 


.8/15/48   1938 

.3/15/48   1941 

.5/20/48   1939 

.3/15/48   1937 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   1942 

.7/20/48   1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.3/25/48   1944 

.9/15/48   1938 

.7/1/48   1935 

.8/15/48   1940 

.4/15/48   

.3/1/48   1941 

.7/1/48   1939 

.7/15/48   1934 


.Apr.  '48 
.Apr.  '48 


.1942 
.1941 


MONOGRAM 

4711  Sign  of  the  Wol£. 


M.  Whalen-G.  Bradley. 


69... 5/2/48   1941 


PARAMOUNT 

R7-3508  Crusades, 


The 


.L.  Young-H.  Wilcoxon  126... June  '48   1935 


REALART  PICTURES 

5013  Argentine  Nights  Ritz  Bros.-Andrew  Sisters   73. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta    60. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald   98. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson   61. 

6046  Hellzapoppin   Olsen-Johnson    84. 

917  Little  Tough  Guy  Little  Tough  Guys   83. 

929  Little  Tough  Guys  in  Society   Little  Tough  Guys   73. 

796  Magnificent  Brute   J.  McLaglen-B.  Barnes   78. 

361  Sea  Spoilers   J.  Wayne-N.  Grey   63. 

871  Wings  Over  Honolulu  R.  Millend-W.  Barrie   78. 


.Mar.  '48   1940 

.Apr.  "48   1942 

.May  '48   1943 

.Apr.  '48   mi 

.Mar.  '48   1941 

.Mar.  '48   1938 

.Mar.  '48   1938 

.Apr.  '48   1936 

.Apr.  '48   1936 

.May  '48   1937 


RKO  RADIO 

892  Bambi  'T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert  (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede  (W)  G.  O'Brien-M.  Reynolds.. 

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  


70. 
60. 


60. 


60. 


.1942 
.1938 
.1932 
.1933 
.1938 
.1938 
.1939 
.1939 


SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC23  Hidden  Gold   W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  S. 

HC19  Range  War   W. 

HC18  Renegade  Trail  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC22  Showdown,  The   W. 

HC17  Silver  on  the  Sage  (W)  W. 

HC24  Stagecoach  War   W. 

S-6  That's  My  Boy  J. 

20TH  CENTURY-FOX 

830  Belle  Starr   R. 

834  Blood  and  Sand  T. 

831  Frontier  Marshal   R. 

835  I  Wake  Up  Screaming  B. 

832  Rose  of  Washington  Square  T. 

833  Slave  Ship   W. 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-R.  Hayden   62. 

Menjou-D.   Costello   89. 

Boyd-R.  Hayden  79.. 

Temple-W.  Gargan   88. 

Boyd-R.  Hayden  69. . 

Boyd-G.  Hayes  60. . 

Stanwyck-R.  Young   71. 

Boyd-R.  Hayden  70.. 

Boyd-R.  Hayden   66. 

Boyd-G.  Hayes  71. . 

Boyd-R.  Hayden   64. 

Durante-R.  Tauber   81. 


Scott-G.  Tierney  87. 

Power-L  .Darnell  125 

Scott-N.  Kelly   71. 

Grable-V.  Mature   82. 

Power-A.  Faye  86. 

Baxter-W.  Beery  92. 


WARNER  BROS. 

718  Adventures  of  Robin  Hood  E.  Flynn-O.  DeHavilland  io2.. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82. . 

729  God's  Cotmtry  and  the  Woman  G.  Brent-B.  Roberts  71.. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien  78.. 

722  Valley  of  the  Gi?nts  W.  Morrls-C.  Trevor   79.. 


.9/24/48   1938 

.9/10/48   1938 

.9/3/48   1940 

.7/16/48   1939 

.6/3/48   1939 

. 9/24/48   1942 

.5/7/48   1939 

.4/10/48   1939 

.7/23/48   

.7/2/48   1940 

.7/30/48   1940 

.3/6/48   1939 

.10/8/48   1940 

.9/10/48   


.June  '48   1941 

•  Aug. '48   1941 

.June  '48   1939 

.Aug. '48   1941 

.July  '48   1939 

.July  '48   1937 


.3/13/48   1938 

.7/17/48   1940 

.7/17/48   1936 

.5/8/48   1938 

,5/8/48   ....1940 


1947-48  SHORT  SUBJECT  BOOKING  G 


UIDE 


Rel.  No.  Title 


ASTOR  PICTURES 

Jimmy  Fidler's  Pei-sonality 

Parade  (20)   12/20 

Boss  Comes  to  Dinner  (10)  4/1 
Makers  of  Destiny  #l(17!/2)  5/1 


Rel.  Date  Data  Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are :  distributor's  release  number ; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showmen's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


6/5 


COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE 

9451  A  Voice  Is  Born  (201/2) . .  1/15    .  .  . 


THREE  STOOGES  COMEDIES 

9401  Brideless  Groom  (W/z)  ■  ■  ■  9/11  . 

9402  Sing  a  Song  of  Six 

Pants  (17)   10/30 

9403  All  Gummed  Up  (18)  12/11 

9404  Shivering  Sherlocks  (17) ...  1/8 

9405  Pardon  My  Clutch  (15) .  . .  2/26 

9406  Squareheads  of  the  Round 

Table  (18)    3/4 

9407  F  ddlers  Three   (17)   5/6 

9408  The  Hot  Scots  (17)   7/8 


12/20 
12/20 
6/5 
6/19 

6/5 
6/5 
7/31 


ASSORTED  &  ALL-STAR  COMEDIES 

9431  Rolling  Down  to 

Reno  {I61/2)    9/4 

9432  Hectic  Honeymoon   (17)...  9/18 

9421  Wedding  Belle  (17)  10/9 

9422  Should  Husbands 

Marry?  (17)   11/13 

9423  Silly  Billy  (18)   1/29 


1/17 


2/19 


5/13 
6/10 


9424  Two  Nuts  in  a  Rut  (18) , 

9425  Tall,  Dark  and 

Gruesome  (16)    4/15 

9426  Crabbin'  in  the  Cabin  (18) . 

9427  Pardon  My  Lamb  Chop  (    ) . 

9433  Wife  to  Spare  (16)  11/20 

9434  Wedlock  Deadlock  (16)  12/18 

9435  Radio  Romeo  (I71/2)  12/25 

9436  Man  or  Mouse  (18)   1/15 

9437  Eight  Ball  Andy  (I71/2)...  3/11 

9438  Jitter   Bughouse    (17)   4/29 

9439  The  Sheepish  Wolf  (1714) .  .  5/27 

9440  Flat  Feat  (IT/z)   6/24 

COLOR  RHAPSODIES 

9501  Swiss  Tease    (6)   9/11 

9502  Boston  Beany  (6)  12/4 

9503  Flora  (7)    3/18 

COLOR  PHANTASIES 

9701  Kitty  Caddy  (6)  11/6 

9702  Topsy  Turkey  (6/2)   2/5 

9703  Short  Snorts  on 

Sports  (61/2)    6/3 


COLOR  FAVORITES  (Re-Issues) 

9601  Dreams  on   Ice   {61/2)  10/30  . 

9602  Novelty  Shop   (6I/2)  11/20  . 

9603  Dr.   Bluebird    (8)  12/18  . 

9604  In  My  Gondola  (T/z)           1/22  . 

9605  Animal  Cracker  C  reus   (7)  2/19  . 

9606  Bon  Bon  Parade   (8I/2) ...  4/8 

9607  House  That  Jack  Built  (7) .  5/6 

9608  The  Untrained  Seal  (71/2).  7/15  . 

THRILLS  OF  MUSIC 

9951  Boyd  Raeburn  &  Orch.  (11)    9/18  . 

9952  Claude  Thornhill  & 

Orch.  (11)   10/30  . 

9953  Lecuona  Cuban 

Boys   (IOI/2)   11/13 

9954  Skitch  Henderson 

Orch.  (10)   12/11 

9955  Charlie  Barnet  & 

Orch.  (IO1/2)    1/15 

9956  Ted  Weems  & 

Orchestra  (IO1/2)   3/25 

9957  Gene  Krupa  Orch.  (10) ....  6/10 

9958  Tony   Pastor  Orch.    (10) .  .  7/22 

SCREEN  SNAPSHOTS 

9851  Hollywood  Cowboys   (91/2).  9/4 

9852  Laguna,  U.  S.  A.  (91/2).. 10/9 

9853  Out  of  This  World 

Series  (9)   11/27 

9854  Off  the  Air  (10)  12/18 

9855  Hawaii  in  Hollywood  (10).  1/22 

9856  Photoplay's  Gold  Medal 

Awards   (91/2)    3/18 

9857  Smiles  and  Styles  (10)  4/1 

9858  Hollywood  Honors 

Hersholt  (8)    5/6 

9859  Hollywood   Party   (9)  6/10 

9860  Hollywood  Friars  Honor 

George  Jessel   (91/2)   7/8 

WORLD  OF  SPORTS 

9801  Cinderella    Cagers    (91/2)..  9/25 

9802  Ski   Demons   (9)  10/23 

9803  Bowling  Kings  (10)  11/13 

9804  Navy  Crew  Champions  (10). 12/25 

9805  Rodeo  Thr  lls  and 

Spills   (91/2)    1/29 

9806  Net  Marvels   (9)   3/11 

9807  Champions  in  the 

Making   (81/2)    5/23 

9808  No  Holds  Barred  (9)   6/17 

9809  Aqua  Zanies  (9)   7/15 


12/20 
6/19 
6/12 

6/5 
6/19 
7/10 
12/20 
2/14 

'6/i9 
6/19 
6/12 
6/19 
7/31 


12/20 
6/19 


12/20 


7/10 


12/20 

2/14 

6/5 

6/5 
7/10 


12/20 

12/20 
12/20 
6/5 


6/5 

6/12 
7/10 

7/31 


12/20 
12/20 
2/14 

6/5 
6/19 

6/19 
7/10 
7/31 


FILM  NOVELTIES 
9901  Aren't  We  All?  (IO1/2)  •  ■ -11/27   

COMMUNITY  SINGS 

9651  No.  1— Linda    (10)   9/4   

9652  No.  2— April  Showers  (9). 10/2   

'»653  No.  3— Peg  0'  My 

Heart  (9)   11/6  12/20 


Rel.  No.  Title 


Rel.  Date  Data 


9654  No.  4— When  You  Were 

Sweet  16   (91/2)  12/4  12/20 

9655  Feudin'  and 

A-Fightin'    (IOI/2)             1/8  6/19 

9656  Civilization   {    )                   2/12  6/5 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (91/2)..  4/29  6/5 

9658  Manana  (9)                         6/3  6/19 

9659  California  Here  I  Come  (9)  8/12   

SERIALS  (15  Chapters) 

9120  The  Sea   Hound   9/4   

9140  Brick    Bradford   12/18  1/17 

9160  Tex  Granger    4/1   

9180  Superman  (Sp.)    7/15   


METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS 


W-931 
W-932 
W-933 
W-934 
W-935 
W-936 
W-937 
W-93S 
W-939 
W-940 
W-941 


Slap  Happy  Lion  (7) 
The  Invisible  Mouse 
King  Size  Canary  ( 
The  Bear  and  the  Bean 
What  Price  Fleadom? 
Make  Mine  Freedom 

Kitty  Foiled  (8)  

Little  'Tinker  (8)... 
The  Bear  and  the  Hare 
The  Truce  Hurts  (7) 
Half-Pint  Pygmy  (7) 


  9/20 

(7) . .  9/27  11/22 
)....12/6 
(7).  1/31 

(6)  .  3/20 
(10).  4/24 

  5/1 

  5/15 

(7)  .  6/26 
....  7/17 
....  8/7 


2/14 
4/3 

'6/i2 
6/12 
7/24 
7/24 


TRAVELTALKS 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)          5/8  7/24 

T-914  Chicago,  the  Beautiful  (10)  7/17   

THE  PASSING  PARADE 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20  3/6 

K-972  It  Can't  Be  Done  (10) .  . .  1/10  4/3 

K-973  Goodbye  Miss  Turlock  (10).  1/24  4/3 

K-974  My  Old  Town   (9)              2/7  4/3 

K-975  Souvenirs  of  Death   (10) . .  6/19  7/24 

GOLD  MEDAL  CARTOONS  (Reissues) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way  (8)   2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (8) .  6/12   


S-951 
S-952 
S-953 
S-954 

S-955 
S-956 

S-957 
S-95S 
S-959 


PETE  SMITH  SPECIALTIES 

Football  Thrills  No.  10  (8) .  9/6   

Surfboard   Rhythm    (8)  10/18  11/22 

What  D'Ya  Know?  (9)  11/18  11/22 

Have  You  Ever 

Wondered?  (9)   

Bowling  Tricks   (10)             1/10  4/3 

I  Love  My  Mother-i,n-Law 

But  (8)                         2/7  5/1 

Now  You  See  It  (Tech.)  (9)  3/30   

You  Can't  Win  (9)              5/29  6/12 

Just  Suppose  (9)   7/17   


MUSICAL  MERRY-GO-ROUND 

M-981  Freddy  Martin,  Keenan 

Wynn  (10)                       2/14  6/5 

M -982  Tex   Beneke    (10)                2/13  6/5 

M-983  Ray  Noble,  Buddy 

Clark  (11)                       6/26  7/24 

IVl-984  Les  Brown,  V. 

O'Brien  (10)    7/17   

TWO  REEL  SPECIALS 

A-901  Drunk    Driving    (21)   3/27   

A-902  Going  to  Blazes  (21)           4/24  6/12 

PARAMOUNT 

PACEMAKERS 
K7-1  It  Could  Happen  to 

You  (11)   10/3   

K7-2  Babies,  They're 

Wonderful  (11)   11/14  11/22 

K7-3  Bundle  From  Brazil  (11)...  1/2  1/17 

K7-4  Musical  M  racle  (11)   3/12   

K7-5  A  Model  Is  Born  (7)             5/2S  6/26 

K7-6  Neighbor  to  the  North  (13)..  7/22  7/24 

POPULAR  SCIENCE 

J7-1  Radar  Fisherman  (10)  10/17  11/22 

J7-2  Desert   Destroyers   (11)  12/16.. 12/20 

J7-3  Streamlined    Luxury    (10)...  2/20  3/6 

J7-4  Fog  Fighters  (10)                 4/2  6/5 

J7-5  The  Big  Eye  (10)                   5/21  6/12 

J7-6  Flying  Wing    (    )   8/6   

SPORTLIGHTS 

R7-1  Riding  the  Waves  (10)  10/3  11/22 

R7-2  Running  the  Hounds  (11)...  10/31  11/22 

R7-3  Five  Fathoms  of  Fun  (10).. 11/28  1/17 
R7-4  Stop,  Look  and  Guess 

'Em  (10)   12/5  1/17 

R7-5  All  American  Swing 

Stars  (10)                       1/16  4/3 

R7-6  Double  Barrelled  Sport  (10).  2/20  4/3 

R7-7  Big  Game  Angling  (10)         3/26  6/5 

R7-S  Riding  Habits  (ID)               4/30  6/5 

R7-9  Big  League  Glory  (10)  6/11  7/10 

R7-10  Her  Favorite  Pools  (    ) . .  7/30  8/7 


Rel.  No.  Title 


Rel.  Date  Data 


UNUSUAL  OCCUPATIONS 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe  Lass  es    (11)   1/2  3/6 

L7-3  Modern  Pioneers  (11)   2/13  6/5 

L7-4  Nimrod  Artist  (10)   4/16  6/5 

L7-5  Feather  Finery   (10)   5/14  6/25 

L7-6  Aerial  Hot  Rods  (    )   8/13   

SPEAKING  OF  ANIMALS 

Y7-1  Dog  Crazy   (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)... 11/14  11/22 

Y7-3  Monkey  Shines  (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)          2/6  3/6 

Y7-5  'Tain't  So  and  'Tain't 

True  (10)    4/16  6/5 

Y7-6  As  Headliners  (10)   6/18  7/3 

NOVELTOONS 
Technicolor 

P7-1  Santa's  Surprise  (9)  12/5  1/17 

P7-2  Cat  O'Nine  Ails  (8)   1/9  1/17 

P7-3  Flip  Flap   (8)   2/23  6/5 

P7-4  We're  in  the  Honey  (8)  3/19  6/5 

P7-5  The  Bored  Cuckoo  (8)  4/9  6/5 

P7-6  There's  Good  Boo's 

Tonite  (9)    4/23  6/5 

P7-7  Land  of  the  Lost  (7)   5/7  6/12 

P7-S  Butterscotch  and  Soda  (7)..  6/4  6/26 

LITTLE  LULU 

D6-6  Dog  Show-Off  (7)   1/30  5/1 

POPEYE 

E7-1  All's  Fair  at  the  Fair  (8)..  12/19  12/20 
E7-2  Olive  Oyl  for  Pres  dent  (7)..  1/30  1/17 

E7-3  Wigwam  Whoopee  (8)   2/27  6/5 

E7-4  Pre-Hysterical   Man   (9)          3/26  6/5 

E7-5  Popeye  Meets  Hercules  (7).  6/18   

E7-6  A  Wolf  in  Sheik's 

Clothing   (    )    7/30  8/7 

E7-7  Spinach  Vs. 

Hamburgers  (    )    S/27   

E7-S  Snow  Place  Like  Home   9/3   

SCREEN  SONG 

X7-1  The  Circus  Comes  to 

Clown   (7)   12/26  1/17 

X7-2  Base  Brawl  (7)   1/23  4/3 

X7-3  Little  Brown  Jug  (8)   2/20  4/3 

X7-4  The  Golden  State  (8)   3/12  6/5 

X7-5  Winter  Draws  On  (7)   3/19  6/5 

X7-6  Sing  or  Swim  (7)   6/4  6/26 

X7-7  Camptown   Races    (8)   7/16  8/7 

MUSICAL  PARADES 

FF7-1  Samba-Mania   (18)    2/27  4/3 

FF7-2  Footlight  Rhythm  (19)  4/9  6/5 

FF7-3  Gypsy  Holiday   (19)   6/25  7/3 

FF7-4  Tropical    Masquerade    (    ).  8/6   

FF7-5  Big  Sister  Blues  (    )  10/1   


RKO  RADIO 

FLICKER  FLASHBACKS 


84201  No. 

84202  No. 

84203  No. 

84204  No. 

84205  No. 

84206  No. 

84207  No. 


(10)   10/24 


(9) 
(9) 
(9) 
(8) 
(9) 
(9) 


.12/5 
.  1/16 
.  2/27 
.  4/9 
.  5/21 
.  7/2 


83101 

83102 
83103 
83104 

83105 
83106 
83107 
83108 
83109 
83110 


84301 
84302 
84303 
84304 
84305 
84306 
84307 
84308 
84309 
84310 
84311 
84312 


THIS  IS  AMERICA 

Border  Without 

Bayonets  (16)   11/14 

Switzerland  Today   (18)...  12/12 

Children's  Village  (19)   1/9 

Operation  White 

Tower  (18)    2/6 

Photo  Frenzy  (16)   3/5 

Funny   Business   (18^  4/2 

Democracy's    Diary    (16)..  4/30 

Cr  me   Lab    (17)   5/28 

Letter  to  a  Rebel  (16)  6/25 

Sports  Golden  Age  (17) .  . .  7/23 

SPORTSCOPES 

Ski   Holiday   (8)   9/19 

Golf  Doctor   (8)  10/17 

Quail    Pointers    (8)  11/14 

Pin  Games   (8)  12/12 

Racing  Day  (8)   1/9 

Sports  Coverage   (8)   2/6 

Teen  Age  Tars  (9)   3/5 

Doggone  Clever  (8)   4/2 

Big  Mouth  Bass  (8)   4/30 

Muscles  and  the  Lady  (9).  5/28 
Ladies  in  Wading  (8)   6/25 


Athletic  ■  Varieties    (8) . 


7/23 


12/20 
1/17 
4/3 
6/5 
6/5 
6/26 


12/20 
1/17 
3/6 

3/6 

5/1 

6/5 

6/19 

6/26 

7/3 

8/7 


12/20 
1/17 

3/6 

3/6 

5/1 

6/19 

6/19 

6/26 

7/31 


MUSICAL  JAMBOREES  (Revivals) 

84401  Enric  Madriguera  & 

Orch.  (8)    9/5 

84402  Tommy  Tucker  Time  (8)...  10/3 

84403  Johnny  Long  &  Orch.  (8).. 10/31  ... 

84404  Duke  Elligton  (9)  11/28  ... 

84405  Jerry  Wald    &0rch.  (9)...12/26  ... 

84406  Ray  McKinley  &  Orch.  (8).  1/23  ... 

84407  Dick  Stabile  &  Orch.  (8) . .  2/20  . . . 


LEON  ERROL 

83701  Bet  Your  Life  (14)  1/16  4/3 

83702  Don't  Fool  Your  Wife  aS) .  3/5  6/5 

83703  Secretary  Trouble  (17)  4/9  6/5 


Rel.  No.    Title  Rel.  Date  Data 

EDGAR  KENNEDY 

83401  Mind  Over  Mouse  (17)  11/21  1/171 

83402  Brother  Knows  Best  (17) .  .  1/2  4/3 

83403  No  More  Relatives  (1&) . . .  2/6  5/1 

83404  How  to  Clean  House  (18) . .  5/14  6/26; 

83405  Dig  That  Gold  (17)   6/25  7/S| 

S3406  Home  Canning   (16)   8/6  ... 

RAY  WHITLEY  REVIVALS 

83501  Molly  Cures  a  Cowboy  (19).  9/5  ... 

83502  Musical  Bandit  (16)  10/10  ... 

83503  Corralling  a  School 

Marm    (14)   11/14  ... 

83504  Prairie   Spooners   (13)  12/19  ... 


6/5 
6/19 


SPECIAL 

83601  20  Years  of  Academy 

Awards  (19)    4/2 

83801  Basketball  Headliners  of 

1948  (IS)    4/23 

842  Louis-Walcott  Fight 

Picture   (19)    6/26 

WALT  DISNEY  CARTOONS 
Reissues 

84701  Hawaiian  Holiday  (8)  10/17 

84702  Clock  Cleaners   (8)  12/12 

84703  Little  Hiawatha   (9)   2/20 

S4704  Alpine  Climbers   (10)  4/2 

84705  Woodland  Cafe  (7)   4/14  6/lS 

84706  Three  Little  P:gs  (  )  

94101  Pluto's  Purchase  (7)   7/9 


2/14 


REPUBLIC 

SERIALS 

791  G-Men  Never  Forget 

(12  Chapters)    1/31 

792  Dangers  of  the  Canadian 

Mounted    (12  Chapters).  4/24 

793  Dick  Tracy  Returns  (15 

Chapters)    7/17 


CARTOON 
Trucolor 

761  Its  A  Grand  Old  Nag  (8). 12/20  12/2B 


20lh  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  (8).  9/12 

8202  The  3  R's  Go  Modern  (9).. 11/7 

8203  Sky  Thrills  (9)   3/ 

8204  Majesty  of  Yellowstone  (9).  7/ 

8251  Holiday  in  South 

Africa  (S)    8/22 

8252  Home  of  the  Danes  (8)  10/17 

8253  Jungle  Closeups   (8)  12/12 

8254  Copenhagen 

Pageantry  (T)    (8)   1/ 

8255  Scenic  Sweden  (T)   (8)...  6/ 

8256  Riddle  of  Rhodesia  (T)  (S) .  7/ 

S257  Bermuda  (T)   (8)   8/ 

8258  Desert  Lights  (T)   (    ) . . .  8/ 

SPORTS  REVIEW 

8301  Gridiron  Greatness  (9)  8/1 

8302  Olympic  Class  (10)   2/ 

8303  Everglades  Adventure  (9)  

8351  Vacation  Magic  (8)   9/26 

8352  Aqua  Capers  (T)   (S)   1/ 

8353  Playtime  in 

Scandinavia  (T)  (8)   4/ 

TERRYTOONS 
Technicolor 

8501  One  Note  Tony  (7)   2/ 

8502  Talking  Magpies  in  Flying 

South    (7)    8/15 

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   S/29 

8504  Talking  Magpies  in  Fishing 

by  the  Sea  (7)   9/19 

8505  Mighty  Mouse  in  the  First 

Snow  (7)   10/10 

8506  Talking  Magpies  in  the 

Super  Salesman    (7)  10/24 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish  (7)  11/14 

8508  The  Wolf's  Pardon  (7)  12/5 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family 

Robinson  (7)   12/19 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   12/12 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers  (7)  12/26 

8512  Felix. the  Fox  (7) . . .  ,  1/ 

8513  The  talking  Magpies  in 

Taming  the  Cat  (7)   1/ 

8514  Mighty  Mouse  and  the 

Magician  (7)    3/ 

8515  Gady  Goose  and  the 

Chipper  Chipmunk  (7) . . .  3/ 

8516  Hounding  the  Hares  (7)...  4/ 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies  (7)..  4/ 
851S  Mystery  in  the 

Moonlight  (7)    5/ 

8519  Seeing  Ghosts  (7)   6/ 

8520  The  Talking  (flagp'es  in  a 

Sleepless  Night    (7)  6/ 


12/2( 


5/1 
6/1! 


5/1 

5/1 
6/1! 


5/1 
5/1 


5/1 
6/S 


1/1 

1/1; 

1/li 

1/1^ 
1/15 

5/1 
6/3 

6/5 

6/5 

6/E 
6/1 

'i'/i 

6/1 

6/1 
6/1 


B4404  Duke  Ellington    8 

Rel  11/28/47 

84405  Jerry  Wald  &  Orchestra..  9 
Rel  12/26/47 

84406  Ray  McKinley  &  Orch   8 

Rel  1/23/48 

84407  Dick  Stabile  &  Orchestra..  8 
Rel  2/20/48 

LEON  ERROL 

83701  Bet  Your  Life  14 

Rel  1/16/48  STR  4/3/48 

83702  Don't  Fool  Your  Wife  18 

Rel  3/5/48  STR  6/5/48 

83703  Secretary  Trouble   17 

Rel  4/9/48  STR  6/5/48 

EDGAR  KENNEDY 

33401  Mind  Over  Mouse   17 

Rel  11/21/47  STR  1/17/48 

83402  Brother  Knows  Best  17 

Rel  1/2/48  STR  4/3/48 

83403  No  More  Relatives  18 

Rel  2/6/48  STR  5/1/48 

83404  How  to  Clean  House  18 

Rel  5/14/48  STR  6/26/48 

83405  Dig  That  Gold   17 

Rel  6/25/48 

RAY  WHITLEY  REVIVALS 

83501  Molly  Cures  a  Cowboy...  19 
Rel  9/5/47 

83502  Musical  Bandit   :  16 

Rel  10/10/47 

83503  Corralling  a  School  Marm.l4 
Rel  11/14/47 

B3504  Prairie  Spooners    13 

Rel  12/19/47 

SPECIAL 
83601  20  Years  of  Academy 

Awards    19 

Rel  4/2/48  STR  6/5/48 
83801  Basketball  Headliners  of 

1948  18 

Rel  4/23/48  STR  6/19/48 
842  Louis-Walcott  Fight 

Picture    19 

Rel  6/26/48 
WALT  DISNEY  CARTOONS 

R@IsSU6S 

84701  Hawaiian  Holiday  ..  8 
Rel  10/17/47 

84702  Clock  Cleaners  ...  8 
Rel  12/12/47  STR  2/14/48 

84703  Little  Hiawatha  9 
Rel  2/20/48 

84704  Alpine  Climbers    lo 

Rel  4/2/48 

84705  Woodland  Cafe  . .  7 
^sl  5/14/48  STR  6/19/48 

84706  Three  Little  Pigs  . 
Rel  

REPUBLIC 

SERIALS 

791  G-Men  Never  Forget 

(12  Chapters)   

Rel  1/31/48 

792  Dangers  of  the  Canadian 

Mounted    . . . 
(12  Chapters) 
Rel  4/24/48 

793  Dick  Tracy  Returns  

(15  Chapters) 
Rel  7/17/48 

CARTOON 
Trucolor 

761  It's  A  Grand  Old  Nag      8  4 
Rel  12/20/47  STR  12/20/47 


20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  8 
Rel  9/12/47  STR  12/20/47 

8202  The  3  R's  Go  Modern..  9 
Rel  11/7/47 

8203  Sky  Thrills    9 

Rel  Mar.  '48  STR  5/1/48 

8204  Majesty  of  Yellowstone.,  9 
Rel  July  '48  STR  6/19/48  .... 

8251  Holiday  in  South  Africa. .  8 
Rel  8/22/47 

8252  Home  of  the  Danes..  8 
Rel  10/17/47 

8253  Jungle  Closeups    8 

Rel  12/12/47  STR  5/1/48 

8254  Copenhagen  Pageantry  (T)  8 
Rel  Jan.  '48  STR  5/1/48 

8255  Scenic  Sweden   (T) .  8 
Rel  June  '48  STR  6/19/48 

8256  Riddle  of  Rhodesia  (T)  8 
Rel  July  '48 

8257  Bermuda   (T)    8 

Rel  Aug.  '48 

8258  Desert  Lights  (T)  

Rel  Aug.  '48 

SPORTS  REVIEW 

8301  Gridiron  Greatness    9 

Rel  8/1/47 

8302  Olympic  Class    10 

Rel  Feb.  '48  STR  5/1/48 

8303  Everglades  Adventure   9 

Rel    STR  5/1/48 

8351  Vacation  Magic  . .       .  8 
Rel  9/26/47 

8352  Aqua  Capers   (T)   8 

Rel  Jan.  '48  STR  5/1/48 

83.')3  Plavtime  in  Scandinavia  (T)  8 
Rel  Apr.  '48  STR  6/5/48 

TERRYTOONS 

Technicolor 

8501  One  Note  Tony   7 

Rel  Feb.  '4R 

8502  Talking  Magpies  in  Flying 

South    '.  7 

Rel  8/15/47 


8503  Mighty  Mouse  in  a  Date 

for  Dinner   

Rel  8/29/47 

8504  Talking  Magpies  in  Fishing 

by  the  Sea   

Rel  9/19/47  STR  1/17/48 

8505  Mighty  Mouse  in  the  First 

Snow   

Rel  10/10/47  STR  1/17/48 

8506  Talking  Magpies  in  the 

Super  Salesman   

Rel  10/24/47  STR  1/17/48 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish   

Rel  11/14/47  STR  1/17/48 

8508  The  Wolf's  Pardon  

Rel  12/5/47  STR  1/17/48 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family  Robinson  7 
Rel  12/19/47  STR  5/1/48 

8510  Talking  Magpies  in  Hitch 

Hikers    7 

Rel  12/12/47  STR  6/5/48 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers    7 

Rel  12/26/47  STR  6/5/48 

8512  Felix    the    Fox   7 

Rel  Jan.  '48  STR  6/5/48 

8513  The  Talking  Magpies  in 

Taming  the  Cat   7 

Rel  Jan.  '48  STR  6/5/48 

8514  Mighty  Mouse  and  the 

Magician    7 

Rel  Mar.  '48  STR  6/19/48 

8515  Gandy  Goose  and  the 

Chipper  Chipmunk    7 

Rel  Mar.  '48 

8516  Hounding  the  Hares   7 

Rel  Apr.  '48  STR  6/19/48 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies    7 

Rel  Apr.  '48  STR  6/19/48 

8518  Mystery  in  the  Moonlight.  7 
Rel  May  '48  STR  6/19/48 

8519  Seeing  Ghosts    7 

Rel  June  '48  STR  6/19/48 

8520  The  Talking  Magpies  in  a 

Sleepless  Night    7 

Rel  June  '48 

8521  Mighty  Mouse  in  the 

Witch's  Cat    7 

Rel  July  '48 

8522  The    Talking   Magpies  in 

Magpie  Madness    7 

Rel  July  '48 

8523  Mighty    Mouse    in  Loves 

Labor  Won    7 

Rel  Aug.  '48 

TERRYTOONS 
Technicolor-Reissues 

The  Butcher  of  Seville   7 

Rel  May  '48 
Mighty  Mouse  in  the 

Green  Line    7 

Rel  May  '48 

DRIBBLE  PUSS  PARADE 

Album  of  Animals   8 

Rel  11/21/47 

Dying  to  Live   9 

Rel  May  '48  STR  6/19/48 

FEMININE  WORLD 

Something  Old — Something 

New    8 

Rel  Feb.  '48  STR  5/1/48 

Fashioned  for  Action   8 

Rel  Apr.  '48  STR  6/5/48 

MARCH  OF  TIME 

Is  Everybody  Listening? ..  19 
Rel  9/5/47  STR  9/6/47 

T-Men  in  Action  IP 

Rel  10/3/47  STR  10/4/47 

End  of  an  Empire  18 

Rel  10/31/47  STR  11/1/47 
Public  Relations  .  .  .  This 

Means  You!   

Rel  11/28/47  STR  12/20/47 

The  Presidential  Year  

Rel  12/26/47  STR  12/20/47 

The  Cold  War  

Rel  Jan.  48 

Marriage  and  Divorce.... 
Rel  2/20/48  STR  3/6/48 

Crisis  in  Italy  

Rel  Mar.  '48 

Life  With  Junior  

Rel  Apr.  '48 

Battle  for  Greece  

Rel  May  '48 

The  Fight  Game  19 

Rel  June  '48  STR  6/26/48 
The  Case  of  Mrs.  Conrad.. 
Rel  July  '48 


8531 
8352 

8901 
8902 

8601 
8602 

1 
2 
3 
4 

5 
6 
7 
8 
9 
10 
11 
12 
13 


Rel  Aug.  '48 


UNITED  ARTISTS 

LANTZ  CARTUNES 

The  Bandmaster   7 

Rel  Dec.  1947  STR  1/17/48 

The  Mad  Hatter   7 

Rel  Feb.  '48  STR  6/19/48 

Pixie  Picnic    7 

Rel    STR  6/5/48 

Banquet  Busters    7 

Rel   STR  6/19/48 

Kiddie  Koncert    7 

Rel    STR  6/5/48 

UNIVERSAL- 
INTERNATIONAL 

NAME  BAND  MUSICALS 

3301  Alvino  Rey  and  Orchestra.  15 
Rel  10/22/47  STR  2/14/48 


3302  Drummer  Man   15 

Rel  12/3/47  STR  2/14/48 

3303  Carlos  Molina  &  His 

Orchestra   15 

Rel  12/13/47  STR  2/14/48 

3304  Tex  Beneke  and  his 

Orchestra   15 

Rel  3/3/48  STR  6/19/48 

3305  Woody  Herman  &  His 

Orch  15 

Rel  3/31/48 

3306  Red  Ingle  and  His  National 

Seven   15 

Rel  6/16/48  STR  6/19/48 

TECHNICOLOR  CARTUNES 

Reissues 

3321  Knock  Knock    7 

Rel  Mar.  '48 

3322  Syncopated  Sioux    7 

Rel  May  '48 

THE  ANSWER  MAN 

3391  Wind,  Curves  and  Trapped 

Doors   10 

Rel  12/22/47  STR  2/14/48 

3392  Hall  of  Fame  10 

Rel  1/19/48 

3393  Men,  Women  &  Motion  10 

Rel  3/15/43  STR  6/19/48 

3394  Flood  Water   10 

Rel  4/26/48 

3395  Mighty  Timber   10 

Rel  6/21/48 

VARIETY  VIEWS 

3341  Tropical  Harmony    9 

Rel  9/29/47  STR  11/22/47 

3342  Chimp  Aviator    9 

Rel  11/17/47  STR  11/22/47 

3343  Brooklyn  Makes  Capital.. 27 
Rel  2/9/48  STR  6/19/48 

3344  Whatta  Built   10 

Rel  6/7/48  STR  6/19/48 

SING  AND  BE  HAPPY  SERIES 

3381  Spotlight  Serenade   10 

Rel  3/29/48 

3382  Singing  the  Blues  10 

Rel  June  '48 

MUSICAL  WESTERNS 

3351  Hidden  Valley  Days  27 

Rel  2/5/48  STR  6/19/48 

3352  Powder  River  Gunfire  24 

Rel  2/26/48 

3353  Echo  Ranch   25 

Rel  4/1/48  STR  6/19/48 

SPECIALS 

3201  Snow  Capers   19 

Rel  2/18/48  STR  6/19/48 


WARNER  BROS. 

TECHNICOLOR  SPECIALS 

4001  Celebration  Days   20 

Rel  1/31/48  STR  2/14/48 

4002  Soap  Box  Derby   20 

Rel  10/18/47 

4003  Teddy,  The  Roughrider. .  .20 
Rel  2/21/48 

4004  King  of  the  Carnival  20 

Rel  4/3/48 

4005  Calgary  Stampede   20 

Rel  5/29/48 

4006  A  Day  at  the  Fair  20 

Rel  7/3/48 

MEMORIES  FROM  MELODY  LANE 

4201  Let's  Sing  a  Song  of  the 

West   10 

Rel  9/27/47 

4202  Let's  Sing  An  Old  Time 

Song   10 

Rel  12/27/47 

4203  Let's  Sing  a  Song  About 

the  Moonlight   10 

Rel  1/24/48  STR  3/6/48 

4204  Let's  Sing  Grandfather's 

Favorites   10 

Rel  3/13/48  STR  6/5/48 

4205  Let's  Sing  a  Stephen  Foster 

Song   10 

Rel  5/8/48  STR  6/19/48 

4206  Let's  Sing  a  Song  from  the 

Movies   10 

Rel  7/17/48 

BLUE  RIBBON  HIT  PARJ5DE 

(Revivals) 
Technicolor 

4301  Dangerous  Dan  McFoo...  7 
Rel  12/20/47 

4302  Hobo  Gadget  Band   7 

Rel  1/17/48 

4303  Little  Pancho  Vanilla   7 

Rel  3/20/48 

4304  Don't  Look  Now   7 

Rel  4/10 '48 

4305  Curious  Puppy   7 

Rel  4/24/48 

4306  Circus  Today    7 

Rel  5/22/48 

4307  Little  Blabber  Mouse   7 

Rel  6/12/48 

4308  The  Squawkin'  Hawk   7 

Rel  7/10/48 

4309  A  Tale  of  Two  Kitties   7 

Rel  7/31/48 

4310  Pigs  in  a  Polka   7 

Rel  8/14/48 

4311  Greetings  Bait    7 

Rel  8/28/48 

lOE  McDOAKES  COMEDIES 
4401  So    You    Want    to    Be  a 

Salesman   10 

Rel  9/13/47 


4402  So  You  Want  to  Hold  Your 

Wife   10 

Rel  11/22/47  STR  12/20/47 

4403  So  You  Want  an 

Apartment   10 

Rel  1/3/48  STR  3/6/48 

4404  So  You  Want  to  Be  a 

Gambler   1* 

Rel  2/14/48 

4405  So  You  Want  to  BuUd  a 

Hoiise   10 

Rel  5/15/48 

4406  So  You  Want  to  Be  a 

Detective   10 

Rel  6/26/48 

SPORTS  PARADE 

Technicolor 

4501  Las  Vegas,  Frontier  Town.  10 
Rel  11/1/47 

4502  Action  in  Sports  10 

Rel  12/13/47 

4503  A  Nation  on  Skis  10 

Rel  7/31/48 

4504  Sun  Valley  Fxm  10 

Rel  2/14/48 

4505  Trip  to  Sportland  10 

Rel  3/6/48  STR  6/5/48 

4506  Ride,  Ranchero,  Ride  10 

Rel  3/20/48  STR  6/5/48 

4507  Holiday  for  Sports  10 

Rel  4/17/48  STR  6/19/48 

4508  Built  for  Speed  10 

Rel  6/5/48 

4509  Fighting  Athletes   10 

Rel  5/1/48  STR  6/19/48 

4510  The  Race  Rider  10 

Rel  6/19/48 

4511  Playtime  in  Rio  10 

Rel  8/14/48 

MELODY  MASTERS  BANDS 

46(/l  Freddy  Martin  &  His 

Orch  10 

Rel  9/13/47 

4602  Swing  Styles   10 

Rel  10/25/47 

4603  Borrah  Minevltch  &  Har. 

Sch  10 

Rel  12/6/47 

4604  Rubinoff  and  His  Violin...  10 
Rel  1/10/48 

4605  Artie  Shaw  &  His  Orch...  10 
Rel  2/7/48 

4606  Henry  Busse  &  His  Orch..  10 
Rel  5/15  48 

4607  The  Saturday  Night  Swing 

Club   10 

Rel  6/19/48 

4608  Joe  Reichman  &  His  Orch.  10 
Rel  7/17/48 

MERRIE  MELODIES 

Cinecolor 

3711  Two  Gophers  From  Texas 
Rel  1/17/48  STR  2/14/48 

3714  What  Makes  Daffy  Duck. .. 
Rel  2/14/48 

3716  A  Hick,  A  Slick,  and  a 

Chick   

Rel  3/13/48 

4702  Bone  Sweet  Bone   7 

Rel  .'i/22/48 

4704  Up-Standing  Sitter    7 

Rel  7/3/48 

4707  Dough  Ray  Me-Ow   7 

Rel  8/14/48 

MERRIE  MELODIES 

Technicolor 

3712  Back  Alley  Oproar   7 

Rel  3/27/48 

3713  What's  Brewing,  Bruin?..  7 
Rel  2/28/48 

3715  Daffy  Duck  Slept  Here   7 

Rel  3/6/48 

3717  I  Taw  a  Putty  Tat   7 

Rel  4/3/48  STR  6/19/48 

3718  Hop,  Look  and  Listen   7 

Rel  4/17/48  STR  6/19/48 

4701  Nothing  But  the  Tooth...  7 
Rel  5/1/48 

4703  The  Shell -Shocked  Egg...  7 
Rel  7/10/48 

4705  The  Rattled  Rooster   7 

Rel  6/26/48 

4706  You  Were  Never  Duckler.  7 
Rel  8/7/48 

L.  T.  BUGS  BUNNY  SPECIAL 

Tpchnirolor 

3721  Gorilla  My  Dreams  T 

Rel  1/3/48  STR  2/14/48 

3722  A  Feather  in  His  Hare   7 

Rel  2/7/48 

3723  Rabbit  Punch    7 

Rel  4/10/48  STR  6/19/48 

3724  Buccaneer  Bunny    7 

Rel  5/8/48 

3725  Bugs  Bunny  Rides  Again.  7 
Rel  6/12/48 

3726  Haredevil  Hare    7 

Rel  7/24/48 

M.  M.  BUGS  BUNNY  SPECIAL 

4719  Hot  Cross  Bunny   7 

Rel  8/21/48 

ADVENTURE  SPECIALS 

Technicolor 

4801  Land  of  Romance  10 

Rel  9/6/47 

4802  Beautiful  Ball   10 

Rel  11/15/47  STR  12/20/47 

4803  Dad  Minds  the  Baby  18 

Rel  12/20/47 

4804  What's  Hatchln?   10 

Rel  2/28/48 

4805  Rhythm  of  a  Big  City  10 

Rel  3/27/48  STR  6/5/48 

4806  Living  with  Liens  10 

Rel  6/5/48 


1, 


I.M.  REG.  U.  S.  PAT.  OFF. 

THE  FIRST  NAME  IN 
DRIVE-IN  PROJECTION  AND  SOUND 


*JANU  FACTU  R  ED    BY    INTERNATIONAL    PROJECTOR    CORPORATION     •     BLOOMFIELD,    NEW  JERSEY 


The  Service  Papsr  of  The  Motion  Picture  Industry 


Return  el  WilMir^  19 


'HIGH  PERCENTAGE  DEALS  OUT' 
SAY  LOUISIANA  INDEPENDENTS 

LM.P.S.  MEMBERS  MULL  WAYS 
TO  CURB  THE  PROBLEM  PATRON 

JACKSON  FINDS  SHOWMANSHIP 
THRIVING  ON  VISIT  TO  TAMPA 


lARLES   E.    CHICK'  LEWIS 
Editor  jnd  Publisher 


RCOULAR  rEATURESt 


Advance  Data 
National  Ne%vsreel 
Regional  Newsreel 
Hellywoed  Newsreel 


Selling  the  Picture 
Theatre  Management 
Shorts  Booking  Guide 
Feature  Booking  Guide 


Entered  as  iccond  class  matter  February  20,  1940,  at  the  Post  Ortice  at  New  Vork, 
N.  Y.,  under  the  act  of  March  3,  1879.  Published  weekly  by  Showtnen'.i  Tradr 
Revirw,  Inc..  ISOl  Broadway.  New  York  18,  N.  Y.,  U.S.A.  10  cents  a  copy,  $2  a  year. 


AUGUST  21,  1948 
Vol.  49  No.  8 


CLARK  GABLE 
LANA  TURNER 
Anne  Baxter,  John  Hodiak 
in  "HOMECOMING" 
Ray  Collins,  Gladys  Cooper, 
Cameron  Mitchell. 

*-      <-  * 

SPENCER  TRACY 
KATHARINE  HEPBURN 
VAN  JOHNSON 
Angela  Lansbury 
Adolphe  Menjou,  Lewis  Stone 
in  FRANK  CAPRA's 
"STATE  OF  THE  UNION." 

*  *  ★ 

"SUMMER  HOLIDAY" 
(Tec/inico/or). 
MICKEY  ROONEY 
GLORIA  DeHAVEN 
Walter  Huston,  Frani<  Morgan 
Butch  Jenkins,  Marilyn  Maxwell 
Agnes  Moorehead,  Selena  Royle. 

"BIG  CITY" 

Starring  Margaret  O'Brien 
Robert  Preston,  Danny  Thomas 
George  Murphy,  Karin  Booth 
Edward  Arnold,  Butch  Jenkins 
Betty  Garrett,  Lotte  Lehmann. 
*  ★ 

JUDY  GARLAND,  GENE  KELLY  in 
"THE  PIRATE"  (Technicolor). 
Walter  Slezak,  Gladys  Cooper 
Reginald  Owen. 

+      *  ★ 

ESTHER  WILLIAMS,  PETER  LAWFORD 
RICARDO  MONTALBAN 
JIMMY  DURANTE,  CYD  CHARISSE 
XAVIER  CUGAT  in  "ON  AN  ISLAND 
WITH  YOU"  {Technicolor). 

*  *  ★ 

"A  DATE  WITH  JUDY" 
{Technicolor) 

Starring  WALLACE  BERRY 
JANE  POWELL,  ELIZABETH  TAYLOR 
CARMEN  MIRANDA,  XAVIER  CUGAT 
ROBERT  STACK. 

*  ★  ★ 

GREER  GARSON 
WALTER  PIDGEON  in 
"JULIA  MISBEHAVES" 
PETER  LAWFORD,  ELIZABETH  TAYLOR 
CESAR  ROMERO,  Lucile  Watson 
Nigel  Bruce,  Mary  Boland 
Reginald  Owen. 

*  *  ★ 

MONTGOMERY  CLIFT 
ALINE  MocMAHON 
JARMILA  NOVOTNA 
in  "THE  SEARCH" 

*  *  ★ 

"LUXURY  LINER" 
(Technico/or).  Starring 
GEORGE  BRENT,  JANE  POWELL 
LAURITZ  MELCHIOR,  FRANCES  GIFFORD 
MARINA  KOCHETZ,  XAVIER  CUGAT. 

*  T^r  ★ 

RED  SKELTON,  BRIAN  DONLEVY 
in  "A  SOUTHERN  YANKEE" 
Arlene  Dahl,  George  Coulouris 
Lloyd  Gough,  John  Ireland 
Minor  Watson. 

*  ★  ★ 

"NO  MINOR  VICES" 
DANA  ANDREWS,  LILLI  PALMER 
LOUIS  JOURDAN 

-i'r       *  ★ 

"THE  THREE  MUSKETEERS" 
(Technicofor). 

LANA  TURNER,  GENE  KELLY 
JUNE  ALLYSON,  VAN  HEFLIN 
ANGELA  LANSBURY 
Frank  Morgan,  Vincent  Price 
Keenan  Wynn,  John  Sutton 
Gig  Young. 

■A-      ★  * 

"HILLS  OF  HOME"  (Technico/or). 

starring  EDMUND  GWENN 
DONALD  CRISP,  TOM  DRAKE 
JANET  LEIGH  and  LASSIE. 


IRVING  BERLIN'S 

"EASTER  PARADE" 

(Technico/or).  Starring 

JUDY  GARLAND,  FRED  ASTAIRE 

PETER  LAWFORD.  AhJN  MILLER. 


^AVE  A 


SHOT-IN-TOE-A/?M! 


US'Ul 


New  Music  Hall  Record  I 

A  DATE  WITH  JUDY 

(Technicolor) 

Biggest  M-G-M  first  week  in  Radio  City  Music  Hall  history!  Every 
new^play-date  with  Judy"terrific ! 


For  Happy  Box-Off  ices  I 

"ON  AN  ISLAND 
WITH  YOU" 

Just  what  the  fans  want  in  romance 
and  music!  Swell  biz  from  Coast  to 
Coast ! 


IRVING  BERLIN'S  (Technidor) 


EASTER  PARADE 

Hold  overs!  Extended  runs!  It's  getting  bigger  and  bigger  as  its 
fame  and  its  song  hits  sweep  the  nation! 


Read  the  Reviews  on 

t"^^,^  SOUTHERN  YANKEE" 

Here's  a  typical  review  from  M.  P.  Daily: 

"Red  Skelton  raises  the  roof.  If  you  thought 
he  was  a  boon  to  tired  theatre-goers  in  'Fuller 
Brush  Man'  you'll  be  as  pleased  as  the  preview 
crowd  was,  unanimously,  to  discover  that  you 
ain't  seen  nothin'  yet.  It's  the  fastest,  funniest 
comedy  of  this  or  any  recent  year!" 

Ain't  it  the  dog-gone  truth! 

M-G-M  GREAT  IN  '48! 


Protection"  r 
eteer  kills 
best  pal 
if  he  F 
off,  the 
will  cc 
mur 


Toughest  on  the  force 
on  homicide.  When 
he  gets  a  killer, 
dead  or  alive, 
the  law  calls 
it  justice! 


Presents 


GEORGE  RAFT 

WILLIAM  BENDIX 
MARILYN  MAXWELL 

DORE  SCHARY  fn  Charge  of  Prodyction 
"  '  Produced  by  NAT  HOLT' Directed  by  EDWIN  L.  MARIN-Screen  Play  by  martin  RAq 


FBI  TEAMS  UP  WITH 


SCOTUND  YARD  TO  AVENGE 


THE  MURDER  OF 


A  G-MAN 


True-to-life., 
on-the-spot., 
heart-in-moui 
realism ! 


oy  by  George  Bruce  •  Directed  by  GORDON  DOUGLAS  ♦  Produced  by  GRANT  WHYTOCI 


5?  YOUTH  MONTH 

SALUTING  YOUNG  A«E 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


7 


V 


alue  o 


f  c 


olor 


It  is  now  generally  conceded  that  the  use  of  color  in 
feature  productions  definitely  increases  box-office  re- 
turns. 

Perhaps  the  best  proof  of  this  is  the  unusually  large 
number  of  completed  pictures  and  those  in  the  pro- 
duction and  planning  stages  that  will  be  photographed 
in  color. 

A  glance  through  dozens  of  newspapers  from  all 
over  the  country  indicates  that  exhibitors  are  emphasiz- 
ing the  color  photography  of  these  pictures  in  their 
advertising  to  a  greater  extent  than  ever  in  the  past. 

Further  proof  of  the  earning  potential  of  color  pic- 
tures is  the  very  fact  that  while  practically  all  studios 
are  trying  to  bring  down  production  costs,  more  and 
more  pictures  are  being  set  for  color,  which  increases 
the  production  and  print  costs  by  a  considerable  per- 
centage over  black  and  white. 

With  Hollywood  going  all-out  for  color,  exhibitors 
can  do  no  less  than  shout  about  this  valuable  asset  in  all 
exploitation  for  pictures  in  chromatic  photography.  No 
one  knows  how  many  extra  patrons  you  pick  up  this 
way,  but  the  number  must  be  pretty  high  to  judge  by 
comparison  figures  of  color  as  against  black  and  white. 
AAA 

Public'^Likes  and  Dislikes 

There  will  always  be  a  wide  variety  of  story  material 
used  in  making  motion  pictures.  But  all  too  often  there 
develops  a  cycle  predicated  on  nothing  more  than  the 
fact  that  some  company  happened  along  with  an  un- 
usually successful  treatment  of  a  particular  theme. 

Many  times  that  theme  is  not  what  the  average  movie 
audience  likes  but  it  was  well  done  and  the  results  at 
box-offices  were  far  above  average. 

Immediately  something  like  this  happens  and  a  lot  of 
producers  start  running  a  race  to  see  who  can  come 
out  quickest  with  pictures  of  the  same  kind.  This  is 
called  a  "cycle."  Then  the  public  is  swamped  with  a 
whole  flock  of  stuff  pretty  much  along  the  same  lines, 
some  good,  some  fair  and  some  downright  awful. 

Through  his  cycle  business  the  appeal  of  any  theme 
can  soon  satiate  the  appetites  of  fans  and  as  the  cycle 
peters  out,  the  box-office  does  ditto. 

Quoting  from  the  letter  from  a  good  friend  we  pass 
this  along:  "People  want  to  be  entertained.  They  want 
to  laugh;  they  want  to  relax.  The  movie  house  is  no 
fit  place  to  hear  about  the  problems  everyone  lives 
through." 

There  may  be  some  pro  and  con  arguments  about  this 


boiled-down  reaction  from  just  one  man.  But  it  does 
represent  the  feelings  of  a  good  movie  fan.  A  man  who 
likes  to  go  to  the  theatre  to  be  entertained. 

The  same  gentleman  also  asks:  "How  about  some 
shorts — short  of  moronic?  How  about  some  newsreels 
of  news,  and  not  propaganda  for  or  against  anything?" 

You  know — he  could  be  so  right. 

AAA 


Smart  and  Thrifty 


If  Hollywood  is  buying  more  original  stories  than  in 
the  recent  past  it  could  be,  as  some  commentators  say, 
that  economy  is  the  aim.  But  from  where  we  stand  this 
policy  is  smart  as  well  as  thrifty.  Look  back  over  the 
big  pictures  of  the  past  and  note  how  many  were  based 
on  original  stories.  A  few  samples:  Top  picture  of 
STR's  Leaders  of  the  Motion  Picture  Industry,  1947, 
was  "The  Jolson  Story"  (an  original)  ;  "Bells  of  St. 
Mary's,"  an  original,  was  top  in  1946;  so  too  were 
"Thirty  Seconds  Over  Tokyo"  and  "Going  My  Way," 
Leaders'  toppers  in  1945  and  1944 — and  those  were 
the  years  when  Hollywood  was  bidding  to  the  skies 
for  books  and  plays. 


Will  Rogers  Hospita 


The  sales  managers'  committee  has  been  doing  a  great 
job  in  helping  to  keep  open  the  doors  of  this  great  insti- 
tution at  Saranac  Lake  and,  thus,  make  available  to 
industry  people  the  benefits  of  proper  tubercular  treat- 
ment. 

It  has  been  suggested  that  the  Variety  Clubs  Interna- 
tional take  over  this  entire  project  in  cooperation  with 
the  industry  and  to  make  it  the  first  responsibility  of 
the  International  body. 

So  much  interest  has  been  created  that  the  subject  has 
been  given  a  special  place  on  the  agenda  of  the  forth- 
coming Mid-Year  Conference  of  the  Clubs  to  be  held 
in  Washington,  D.  C,  in  September. 

At  that  meeting  the  sales  managers  group  will  pledge 
the  support  of  their  respective  companies  if  the  Clubs 
will  take  over  the  Sanitarium  and  see  that  it  is  operated 
for  the  benefit  of  our  industry. 

It  is  a  project  well  worthy  of  the  Variety  Clubs  be- 
cause the  Clubs  are  so  much  a  part  of  the  Motion  Pic- 
ture Industry.  The  Heart  of  Showbusiness  is  large 
enough  to  encompass  so  worthy  an  idea  and  we  sincerely 
hope  the  representatives  of  the  Tents  will  seriously  con- 
sider the  merits  of  this  proposal. 

—CHICK  LEWIS 


8 

WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Exhibition 

Fifty,  even  40,  per  cent  deals  will  become 
increasingly  difficult  for  distributors  if  the 

resistance  point  crystallizes  nationally  as 
Louisiana  independents  this  week  declare  it 
has  in  that  area.  The  slogan  "you  can't  live 
with  such  product  deals,"  appears  to  be  gain- 
ing Jieadway  as  a  business  axiom  of  these 
exhibitors  in  negotiations  for  films,  and  they 
aver  there  is  a  growing  disposition  to  regard 
the  "super"  as  all  that  may  be  claimed  for 
it  from  the  standpoint  of  producer-distributor 
thinking,  but  that  doesn't  mean  the  theatre- 
man  can  get  anywhere  showing  such  attrac- 
tions under  present  operating  costs.  There 
are,  admittedly,  many  strong  pictures  coming 
up  for  release,  and  if  the  box-office  reaction 
to  these  is  an  upswing  in  attendance  the  com- 
plexion of  things  may  change.  But  as  of 
the  present  mood,  as  exhibitors  come, out  of 
the  summer  season  experience  with  gross  vs. 
costs  of  operation,  it  will  take  a  lot  of  per- 
suasive salesmanship  by  distributors  to  get 
the  kind  of  prices  some  of  these  super  efforts 
(many  of  them  turned  out  during  the  pre- 
economy  era  at  the  studios)  would  seem  to 
justify  in  accordance  with  conditions  during 
and  immediately  following  World  War  II. 

The  upshot  of  the  exhibitors',  ITO,  suit 
against  ASCAP  appears  to  have  given  ideas 
to  others  paying  for  music  performance 
rights.  From  Des  Moines  comes  word  that 
the  Midwestern  Ballroom  Operators  Associa- 
tion members  are  watching  closely  the  Judge 
Leibell  decision  regarding  ASCAP  fee  col- 
lections. The  ballroom  men,  it  seems,  main- 
tain their  situation  is  similar  to  the  movies, 
as  musicians  pay  ASCAP's  fee  for  arrange- 
ments and  the  operators  also  are  paying  a 
license  fee  for  performance  rights. 

After  years  of  location  in  the  Philadelphia 
area.  Allied  National  Caravan's  center  of 
gravity  —  geographically  speaking  —  moves 
westward,  to  Indianapolis,  according  to 
word  this  week  from  the  Hoosier  city.  For 
the  report  is  that  the  National  Caravan  head- 
quarters will  be  in  that  midwest  citadel  of 
Allied  Theatre  Owners  of  Indiana.  The 
move,  according  to  report,  will  take  place 
before  the  end  of  the  year. 

Production 

If  some  of  the  reports  of  negotiations  be- 
tween producers  and  ASCAP  covering  mu- 
sic recording  fees,  with  performance  rights 
tied  in,  can  be  accepted  as  straws  in  the  wind, 
it's  going  to  cost  a  film  maker  plenty  to 
cover  the  music  factor.  Exhibitors  watching 
the  developments  closely  are  wondering  what 
the  tab  will  be  under  such  arrangements,  and, 
more  importantly,  who's  going  to  pick  it  up. 

Irrespective  of  the  rights  to  perform,  it 
also  appears  that  the  studios  are  going  to 
pay  more  for  the  actual  f>laying  of  the  tunes 
they  use  on  sound  tracks,  because  Jimmy 
Petrillo  and  his  AFM  are  huddling  with  stu- 


dio representatives  right  now,  and  things 
will  have  changed  a  lot  if  Petrillo  doesn't 
ask  for,  and  get,  more — either  more  pay  per 
man,  more  men  on  the  payroll,  or  more  in 
some  other  form. 

Britain's  Kinematograph  Employes  Asso- 
ciation Secretary  Tom  O'Brien  who  came 
over  here  to  address  the  lATSE  convention 
in  Cleveland  as  a  featured  speaker  and  also 
as  an  ambassador  on  the  mission  of  improv- 
ing relations  between  British  and  the  U.  S. 
film  industries,  tackles  the  task  of  soothing 
the  ruffled  feelings  of  Hollywood  producers 
by  urging  cooperation  in  "identical  prob- 
lems with  different  names"  through  advocacy 
of  an  international  council  whose  members 
will  be  drawn  from  all  industry  levels.  At 
least  that  is  the  suggestion  developed  in  an 
engaging  address  which  received  a  hearing 
as  good  humored  as  was  his  own  manner 
and  delivery  in  Cleveland  Wednesday. 

Garbo's  back  and  Walter  ^"^anger  gets  her 
for  the  first  picture  the  glamorous  Swede 
will  have  made  in  some  seven  years.  The 
Garbo-Wanger  pact,  signed  in  Hollywood 
this  week,  calls  for  a  picture  to  be  made  in 
Europe  with  Eugene  Frenke  associated  in 
the  enterprise. 

There  has  been  a  decline  in  story  buys  by 
the  Hollywood  studios  dvuring  the  past  year, 
according  to  the  Screen  Writers  Guild.  Fig- 
ures released  this  week  by  the  SWG  show 
that  the  drop  is  between  20  and  25  per  cent. 
Interesting  added  intelligence  of  the  report 
is  that  more  than  half  of  the  properties 
bought  during  the  period  were  originals — 
this  being  a  definite  increase  over  previous 
recent  years  of  high-priced  buys  of  novels 
and  plays. 

Distribution 

Legal  departments  of  the  distribution  com- 
panies are  still  busy  little  bees — what  with 

the  monopoly  suits  popping  hither  and  yon 
and  battling  still  going  on  over  the  major 
elements  involved  in  the  Jackson  Park  case, 
to  say  nothing  of  what  impends  in  the  re- 
trial of  the  government's  New  York  anti- 
trust suit  before  the  three-judge  Statutory 
Court.  Latest  on  the  Jackson  Park  case  is 
the  filing  by  Attorney  Myles  Seely  of  an- 
swers denying  the  theatre's  demand  for  an 
additional  $100,000  damages  covering  the 
period  October  1946-October  1947. 

There  are  some  indications  that  the  dis- 
tributors may  step  up  the  number  of  releases 
next  season  over  the  current  September  to 
August  output.  However,  it  is  too  early  for 
recognition  of  any  appreciable  trend  in  this 
direction. 

Company  publicity  departments  continue 
to  crow  over  breaks  for  stars  and  pictures. 

This  week  the  20th-Fox  boys  have  just  occa- 
sion for  their  elation.  That  cover  and  3-page 
Time  magazine  flash  on  Betty  Grable  is  the 
reason. 


INDEX  TO  DEPARTMENTS 

Advance  Data    34  Newsreel  Synopses      41 

Audience  Classifications    14  Regional  Newsreel    26 

Box-Office  Slants   /.   14  Selling  the  Picture   20 

Feature  Booking  Guide.,:   35  Shorts  Booking  Guide   42 

Feature  Guide  Title  Index   35  Theatre  Management    16 

Hollywood   /   32  Views  on  New  Short  Subjects   43 

SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis.  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor; 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall,  Equipment  Advertising  Manager;  West  Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  2'8,  California;  Telephone  Hollywood  2055;  Ann  Lewis,  manager. 
London  Representative.  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  "Telephone  AMBassador 
3601 ;  Member  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review.  Inc.  'Vddress  all  correspondence  to  the  New  York  office.  Subscrip- 
tied  rates:  S2.00  per  year  in  the  ynited  States  and  Canada:  Foreign,  $5.00;  Single  copies,  ten  cents 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


WB  Ask  Dismissal 

Pointing  out  that  there  has  not  yet 
been  a  final  judgment  in  the  Paramount 
case,  Warner  Brothers  this  week  moved 
for  dismissal  of  the  Kogod-Burka  suit 
to  force  it  out  of  the  jointly-owned  Mac- 
Arthur  Theatre  in  Washington,  D.  C. 
The  suit  was  based  on  the  Supreme  Court 
opinion  that  joint  ownership,  where  an 
independent  would  otherwise  own  the 
theatre,  is  illegal.  The  final  determina- 
tion is  yet  to  be  made  by  the  New  York 
court,  Warners'  Stanley  Company  said  in 
its  reply  brief  this  week. 


Wise  on  Griffith  Case; 
Wright  on  N.  Y.  Suit 

George  Wise,  attorney  with  the  anti-trust 
division  of  the  Department  of  Justice  since  1938, 
has  been  named  to  handle  further  proceedings 
in  the  government's  anti-trust  suit  against  the 
various  Griffith  chains  in  Texas  and  Oklahoma. 
Appointment  of  Wise  to  this  task  will  make  it 
possible  for  Attorney  Robert  L.  Wright,  spe- 
cialist on  the  film  industry  for  the  division, 
to  concentrate  on  his  preparation  for  the  fall 
hearing  in  New  York  on  the  Paramount  case. 

Appointment  of  Federal  District  Judge  Alfred 
C.  Coxe  as  the  third  member  of  the  statutory, 
court,  filling  the  vacancy  due  to  the  death  of 
Judge  John  Bright,  was  taken  as  indication 
that  the  anti-trust  suit  of  the  government 
against  the  majors  would  follow  the  scheduled 
date  in  October  for  resumption  of  the  case  which 
was  referred  back  to  that  jurisdiction  under  the 
Supreme  Court  opinion. 


MPAA,  7  Majors  to  Ask 
Dismissal  of  SWG  Case 

Seven  motion  picture  companies  and  the  Mo- 
tion Picture  Association  of  America  have  served 
notice  on  the  U.  S.  District  Court,  Southern 
District  of  New  York,  of  their  intention  to  ask 
the  Court  on  Sept.  14  for  an  order  dismissing 
the  Screen  Writers  Guild  case  which  was  filed 
several  months  ago  seeking  to  enjoin  the  com- 
panies from  adhering  to  their  announced  pol- 
icy not  to  hire  known  Communists. 

The  motion  was  filed  by  Rosenman,  Gold- 
mark,  Colin  and  Kaye  for  the  Motion  Picture 
.Association  of  America,  Paramount,  Loew's, 
RKO,  Warner  Bros.,  Twentieth  Century-Fox 
and  Universal,  and  by  Schwartz  and  Frohlich 
for  Columbia. 


Paris  Theatre  Opening 
Set  for  September  13 

The  Paris,  the  first  Pathe  Cinema  theatre 
in  the  United  States  and  the  first  new  film 
theatre  to  be  built  in  New  York  City  since 
the  war,  will  have  its  opening  Monday  even- 
ing, Sept.  13,  with  "Symphonic  Pastorale," 
an  adaptation  of  an  Andre  Gide  story,  star^ 
ring  Michele  Morgan  and  Pierre  Blanchar. 
Theatre  seating  571  persons,  occupies  three 
stories  of  a  modern  air-conditioned  office 
building  and  is  the  first  theatre  constructed 
here  under  the  new  code  which  permits  a 
building  structure  above  an  auditorium  of 
more  than  299  seats. 


Agree  on  Clearance  Suit 

Seven  of  the  eight  major  distributors  named 
as  defendants  in  the  two-year  old  anti-trust  suit 
brought  by  the  Harford  Theatre  Company  in 
Baltimore  have  agreed  to  settle,  it  was  learned 
last  week.     Only  hold-out  is  United  Artists. 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


9 


Johnston  and  Mulvey  Fly 
To  London  on  U.  K.  Quota 

Following  Tuesday's  all-day  session  of  the 
Motion  Picture  Export  Association  executives 
and  company  foreign  managers  at  the  offices  of 
20th  Century-Fox  President  Spyros  P.  Skouras, 
it  was  announced  that  Eric  Johnston,  MPEA 
president,  and  James  A.  Mulvey,  president  of 
the  Society  of  Independent  Motion  Picture  Pro- 
ducers, accompanied  by  Johnston's  aide,  Joyce 
O'Hara,  would  fly  to  London  on  Friday  this 
week  to  discuss  the  British  45  per  cent  quota. 
Whether  the  conferences  will  be  with  govern- 
ment officials  or  with  leaders  of  the  British 
film  industry  was  not  stated. 

No  announcement  of  the  nature  of  the  dis- 
cussions on  the  British  quota  were  given  out. 
Johnston  and  O'Hara  are  expected  to  remain 
abroad  for  visits  to  several  of  the  western 
European  countries,  but  Mulvey,  it  was  indi- 
cated, will  return  to  the  United  States.  The 
two  men  will  talk  with  representatives  of  tTie 
American  industry  in  London  and  are  expected 
to  reach  some  conclusion  on  how  American 
films  can  best  be  handled  in  the  United  King- 
dom under  the  45  per  cent  quota.  Upon  their 
return  they  will  submit  their  recommendation 
to  leading  industry  heads  here  who  will  then 
come  to  some  decision  upon  policy.  Johnston 
and  Mulvey  negotiated  the  Anglo-American 
film  agreement  last  March. 

Approved 

The  board  discussed  the  proposed  film  agree- 
ment between  France  and  the  American  govern- 
ment. Indications,  it  was  disclosed,  are  that 
the  agreement  was  approved  with  certain  un- 
stated modifications.  These  modifications  have 
been  sent  to  the  State  Department  for  trans- 
mittal to  the  French  government. 

Film  executives  who  attended  the  MPEA 
meeting  were :  Nicholas  M.  Schenck,  Barney 
Balaban,  Joseph  McConnville,  Arthur  W.  Kelly, 
Joseph  Vogel,  Arthur  Loew,  James  A.  Mulvey, 
Spyros  P.  Skouras,  Jack  Cohn,  Maj.  Albert 
Warner,  John  J.  O'Connor,  Wolfe  Cohen,  The- 
odore Black,  George  Weltner,  Murray  Silver- 
stone  and  G.  E.  Youngman.  President  Eric 
Johnston  presided. 

Skouras  St.  Louis  Deal 
Seen  Near  Closing  Stage 

The  deal  by  which  Charles  P.  Skouras, ,  presi- 
dent of  National  Theatres  and  Fox  West  Coast, 
and  George  P.  Skouras,  president  of  the 
Skouras  Theatres  Corporation,  New  York  City, 
would  come  into  complete  ownership  of  the  Mis- 
souri Theatre  Building  Corporation,  the  Am- 
bassador Building  Corporation,  the  Ambassador 
Investment  Company  common  stock  and  through 
the  last  named  52  per  cent  of  the  stock  of  the 
St.  Louis  Amusement  Company — all  in  St. 
Louis — is  expected  to  be  cleared  up  around  Sept. 
10.  The  St.  Louis  Amusement  Company  ov^'ns 
eiglit  and  leases  20  film  theatres  in  St.  Louis. 

Related  problems  to  be  cleared  up  are  the 
Fanchon  and  Marco  leases  on  the  Ambassador, 
Missouri  and  Grand  Central  theatres  and  their 
management  contract  with  the  St.  Louis  Amuse- 
ment Company.  These  leases  and  management 
contracts  have  been  extended  from  time  to  time 
since  their  original  expiration  dates,  the  latest 
set  date  being  Sept.  7. 

It  is  understood  that  Harry  C.  Arthur,  Jr., 
agreed  separately  to  sell  his  options  and  hold- 
ings in  the  Missouri  Theatre  Building  Corpora- 
tion and  the  Ambassador  Building  Corporation 
to  the  Skourases  at  their  cost  to  him. 


Says  Caravan  Will  Move 

Allied's  national  Caravan  will  move 
its  headquarters  to  Indianapolis,  accord- 
ing to  Bill  Carroll,  executive  secretary  of 
Allied  Theatre  Owners  of  Indiana.  The 
change  from  the  Philadelphia  territory  to 
the  center  of  activities  of  ATOI  will 
take  place  before  the  end  of  the  year, 
according  to  the  report  in  Indianapolis 
this  week. 

Two  Baltimore  Circuits 
Sued  on  Fraud  Charges 

Six  major  motion  picture  companies  have 
filed  suit  against  two  Baltimore  theatre  circuit 
operators  in  Federal  Court  there  for  damages, 
both  real  and  tentative,  arising  from  alleged 
fraudulent  representations  of  the  number  of 
persons  attending  four  Baltimore  theatres. 

The  six  suits  are  against  Morton  H.  Rosen 
and  Morris  R.  Oletsky  and  their  theatres,  the 
Windsor  Theatre  Company,  the  Monroe  The- 
atre Corporation,  the  Victory  Theatre  Corp.  and 
the  Fremont  Amusement  Corp.  Plaintiffs  are 
RKO  '  Radio,  20th  Century-Fox,  Columbia, 
Warner  Bros.,  Universal-International  and 
United  Artists. 

Each  suit  claims  that  between  July  1,  1939 
and  August  13  last,  the  producers  licensed  the 
defendants  to  show  their  films,  charging  them 
rates  based  on  the  defendants'  statements  of 
gross  admission  receipts.  Each  suit  also  alleges 
that  "many  of  such  statements  of  gross' admis- 
sion receipts  made  .  .  .  were  fraudulently  and 
intentionally  false  and  incorrect." 

The  plaintiffs  admit  that  they  do  not  know 
what  the  correct  attendance  figures  were,  but 
ask  the  court  to  determine  damages  and  to  im- 
pose punitive  damages. 

The  film  companies  are  represented  by  R. 
Dorsey  Watkins  of  Baltimore  and  by  Sargoy 
and  Stein  of  New  York  City. 


'Outlaw'  Suit  Alleges 
'Red  River'  Lifts  Scene 

Suit  has  been  filed  in  Dallas,  Texas,  by 
Howard  Hughes  against  United  Artists  and 
Interstate  Theatre  Company,  alleging  that  the 
climactic  scene  in  Hughes'  production  of  "The 
Outlaw"  is  used  in  Howard  Hawks'  production 
of  "Red  River,"  released  through  United  Artists, 
and  asking  for  an  injunction  against  use  of  the 
scene. 

Hearing  on  the  suit  is  set  for  Aug.  '20,  and 
the  law  firm  of  O'Brien,  Driscoll,  Raftery  and 
Lawler,  counsel  for  United  Artists,  has  sent 
one  of  its  attorneys  to  Dallas  to  appear  at  the 
hearing. 

Scene  objected  to  is  said  to  be  the  "shooting" 
scene  at  the  end  of  "The  Outlaw."  "Red  River" 
is  booked  for  showing  at  Interstate's  Majestic  in 
Dallas  on  Aug.  26. 


Releasing  Talks  Continue 

Discussions  continue,  it  is  reported,  between 
Howard  Hughes  and  President  Grad  Sears  of 
United  Artists  concerning  the  releasing  contract 
under  which  Hughes  was  to  deliver  three  fea- 
tures for  UA  distribution.  Since  his  assumption 
of  control  of  RKO,  Hughes  is  said  to  be  anxious 
to  have  that  company  take  over  distribution  of 
"The  Outlaw,"  "Vendetta"  and  "Mad  Wednes- 
day." The  first  has  as  many  or  more  potential 
dates  ahead  of  it  as  those  already  played  under 
UA  distribution,  and  the  other  two  are  com- 
pleted, ready  for  release. 


La.  Indies  Say:  'No 
More  70%  Deals' 

Selznick  Target  of  Attack 
On  Rentals  tor  Specials 

Stiffening  exhibitor  resistance  to  alleged  in- 
equitable percentage  demands  crystallized  in  New 
Orleans  this  week  with  Selznick  Releasing's 
"Duel  in  the  Sun"  one  of  the  chief  targets  of 
criticism  voiced  by  Allied  Theatre  Owners  of 
the  Gulf  States  and  by  individual  independents 
in  that  area. 

The  Allied  unit  leveled  its  attack  at  allegedly 
"unequal  terms,"  struck  at  high  rentals  and 
the  effect  of  advanced  admissions  policies  at 
the  box-office,  in  statements  predicting  that 
there  will  be  strong  resistance  to  such  terms  in 
the  future. 

Under  a  heading  "Fair  Trade  Practices  in 
the  New  Orleans  Territory,"  the  Allied  unit  had 
this  to  say : 

"Why  is  it  necessary  (to  say  nothing  of  the 
unfairness)  to  have  such  variation  in  the  sales 
policy  of  this  company's  product,  particular  ref- 
erence made  to  the  latest  experience  with  the 
release  of  'Duel  in  the  Sun.'  Sales  policy  on 
this  subject  has  been  reported  as  follows: 

"1.  50%— A  Time;  2.  40%— A  Time;  3.  50 
and  40%— B  Time ;  4.  Flat  Rental.  ... 

"Latest  reports  on  the  sales  policy  set  up  by 
this  company  on  'Mr.  Blandings  Builds  His 
Dream  House' — 40%  A  Time,  and  'The  Para- 
dine  Case'  50%  A  Time.  .  .  ." 

Boom  Then  Bust 

Exhibitor  Abe  Berenson,  who  operates  the 
Tower  and  Hollywood  in  Gretna,  across  the 
Mississippi  from  New  Orleans,  declares  that  the 
reason  some  pictures  can  get  the  rentals  de- 
manded is  because  too  many  exhibitors  do  not 
actually  know  what  it  costs  them  to  operate  or 
how  to  estimate  the  business  an  individual  pic- 
ture actually  draws.  Berenson  played  "Duel" 
on  first '  run  and  says  he  did  business  on  the 
picture  but  contends  there  was  a  recession  fol- 
lowing the  engagement  and  says  he  feels  this 
should  be  charged  against  the  picture.  Under 
this  reasoning  he  claims  the  gross  credited  to  the 
picture  scales  downward  considerably.  Further 
he  claims  that  many  exhibitors,  provided  they 
had  an  efficient  cost  control  system,  would  know 
they  cannot  afford  to  pay  high  percentage  de- 
mands for  these  "specials." 

Exhibitor  Milton  Guedry,  operator  of  a  small 
chain  in  the  Louisiana  area,  who  played  "Duel" 
first  run  intimates  that  he  won't  pay  those  kind 
of  terms  again,  adding :  "I  think  a  lot  of  people 
around  here  feel  as  I  do  and  will  not  pay  those 
terms  on  future  pictures." 

Criticism  leveled  at  "Duel"  on  the  ground  that 
there  was  adverse  reaction  to  its  content  was 
countered  by  an  exhibitor  who  said  that  one 
protest  he  received  had  come  from  a  person  who 
had  not  been  in  his  theatre  during  the  past  six 
months. 

Those  claiming  that  distributors  would  find 
growing  resistance  to  high  percentage  demands 
said  that  exhibitors  in  the  Louisiana  territory 
were  critical  of  Goldwyn's  alleged  claims  for 
70%  for  "Best  Years  of  Our  Lives."  Exhibitor 
Nick  Lamatia,  who  operates  in  Bogalusa,  La., 
was  reported  as  having  refused  to  play  'Lives" 
"because  he  won't  give  anybody  70  percent." 


To  Televise  'Hopalongs' 

Hopalong  Cassidy  has  joined  the  trek  to 
television.  Station  KTLA  in  Hollywood,  Para- 
mount's  television  outlet,  has  reportedly  bought 
35  Hoppie  features  from  Atlas  Television  Pro- 
ductions, Los  Angeles. 


"ADMIRALS" IN  THE  TEXAS  NAVY. 


AU  SOONIR  PREMIERE  OF  WARNER  BROS.  li.. 

GUYS  FROM  TEXAS 

s  DENNIS  MORGAN  -  JACK  CARSON  -  DOROTHY 


'  THE  ALAMO.  Presentation  of 
l  eriflF  badges  prior  to  San  An- 


12 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


More  Social  Security, 
Pensions  Urged  by  Walsh 

Increased  social  security,  lowering  of  the 
retirement  age  from  65  to  60  years  and  pensions 
highlighted  the  address  of  President  Richard  F. 
.Walsh  of  the  International  Association  of  The- 
atrical Stage  Employes  at  its  39th  biennial  con- 
vention at  the  Public  Hall  in  Cleveland.  The 
session  opened  Tuesday  with  John  Fitzgerald 
as  temporary,,  and  Harland  Holmden  as  per- 
manent, chairman.  The  35-page  President's  re- 
port^stressed  the  friendly  attitude  of  the  indus- 
try press  on  lATSE  affairs,  reported  the  for- 
mation of  29  new  locals  since  the  last  conven- 
tion, new  total  being  940,  emphasized  the  need 
to  combat  anti-labor  legislation,  and  stated  that 
television  was  labor's  chief  problem  at  the  pres- 
ent time. 

President  William  Green  of  the  American 
Federation  of  Labor  attacked  the  record  of  the 
80th  Congress,  alleging  it  failed  to  meet  human 
needs,  and  called  the  Taft-Hartley  labor  bill 
"vicious."  He  asserted  that  labor  would  never 
rest  until  the  act  was  repealed,  and  asked  mem- 
bers to  work  for  its  repeal  by  defeating  at 
the  November  elections  members  of  Congress 
who  had  voted  for  it.  H  advocated  a  minimum 
wage  of  from  75  cents  to  $1  instead  of  the  pres- 
ent 40-cent  minimum. 

Ernest  Schwartz,  president'  of  the  Cleve- 
land Motion  Picture  Exhibitors  Association, 
stressed  the  harmonious  relations  between  the- 
atre management  and  labor  in  Cleveland. 

Walsh  announced  the  following  committee 
chairmen  :  Harland  Holmden,  resolutions ;  Wil- 
liam P.  Covert,  the  President's  report;  Floyd 
Billingsley,  the  special  committee ;  Michael 
Kennedy,  audit  finance ;  James  J.  Brenner, 
finance. 


Selznick  Statement  on 
Agnew^s  Resignation 

Following  on  the  announcement  of  Neil 
Agnew's  resignation  as  president  of  the  Selznick 
Releasing  Organization,  David  O.  Selznick  re- 
leased a  statement  to  the  effect  that  it  had  long 
been  understood  that  Agnew  would  resign  upon 
completing  the  organization  of  SRO  to  move  to 
France  and  retire  from  the  industry  here.  Selz- 
nick's  statement  adds : 

"We  all  have  the  highest  respect  and  the 
gratest  affection  for  Mr.  Agnew  and  hope  for 
the  industry's  sake  that  his  retirement  from  it 
will  not  be  for  too  long. 

"There  are  no  immediate  plans  for  the  replace- 
ment of  Mr.  Agnew  as  the  president  of  the 
Company,  and  the  office  will  remain  open.  Mr. 
Agnew  has  so  set  up  the  SRO  organization  that 
his  leaving  .  .  .  will  in  no  way  effect  its  opera- 
tion or  efficiency,  and  it  will  continue  to  function 
under  the  same  sales  executives  as  heretofore. 

"Milton  Kramer,  chairman  of  the  board,  has 
been  gradually  assuming  many  of  the  execu- 
tive functions  of  Mr.  Agnew." 


SAG  Votes  Closed  Shop 

Balloting  on  the  closed  shop  by  the  Screen 
Actors  Guild  in  Hollywood  in  the  mail  referen- 
dum conducted  by  National  Labor  Relations 
board  resulted  in  3,828  votes  in  favor  of  the  con- 
tinuation of  a  union  shop  to  29  votes  against. 
Contract  arrangements  in  effect  since  1937  will 
therefore  be  continued,  making  it  obligatory 
upon  any  person  who  obtains  a  film  acting  job 
to  join  SAG  within  30  days  after  his  first  day 
of  work.  The  Taft-Hartley  law  required  sub- 
mission of  the  referendum. 


B'klyn  Strand  Sold 

Warner  Bros,  and  S.  H.  Fabian  this 
week  announced  the  sale  of  the  Brook- 
lyn Strand  Theatre  by  Warners  to 
Fabian  Theatres,  which  also  operates 
the  Fox  in  Brooklyn.  Fabian  will  com- 
mence operation  of  the  Strand  on  Sept. 
1.  The  2900-seat  Brooklyn  Strand  was 
built  by  Moe  Mark,  and  was  the  first 
de-luxe  theatre  in  the  downtown  area 
of  that  borough. 

U-I  Plans  24  Features 
For  1948-49  Production 

Twenty-four  features,  six  of  them  in  Tech- 
nicolor, were  announced  for  production  last 
week  by  Universal-International  during  the 
1948-49  season.  Leo  Spitz  and  William  Goetz. 
U-Fs  production  heads,  met  at  the  Universal 
City  studios  with  home  office  executives  and  out- 
lined the  program  in  detail. 

The  Technicolor  productions  are  "Bloomer 
Girl,"  "Adventures  of  Sam  Bass,"  "Bagdad," 
"Tomahawk,"  "Sierra,"  and  "Streets  of  Cairo." 
Included  in  the  black-and-white  subjects  will 
be  "Harvey,"  (from  the  stage  play  of  that 
name),  "Night  Watch,"  "Amboy  Dukes," 
"Come  Be  My  Love,"  "Paradise  Lost — 1948," 
"Air  Crash,"  "Life  of  Riley,"  "The  Gay  God- 
dess," "Illegal  Entry,"  "The  Fatal  Step,"  "It 
Gives  Me  Great  Pleasure,"  "Ma  and  Pa  Kettle," 
"Arctic  Manhunt,"  "The  Western  Story," 
"Shoplifter,"  "Salem  Frigate,"  and  "Homicide 
Squad." 


Great  Heart  Award 
Given  to  Chas.  Skouras 

The  Great  Heart  Award  of  the  Variety  Club 
of  Southern  California  was  presented  on  Tues- 
day night  of  this  week  to  Charles  P.  Skouras, 
president  of  National 
Theatres,  by  Robert 
O'Donnell,  chief  barker 
of  Variety  Clubs  Inter- 
national, before  900  indus- 
try, civic  and  business 
leaders  at  a  banquet  in 
the  Cocoanut  Grove  of  the 
Ambassador  Hotel,  Los 
Angeles. 

Skouras,  O'Donnell  de- 
clared, exemplifies  the 
great  American  system, 
adding  that  his  rise  from 
a  young  immigrant  Greek 
to  one  of  our  highly  successful  business  leaders 
and  outstanding  citizen  was  in  the  American 
tradition. 


Charles  Skouias 


Salesmen-Exhibs.  Sued 

Two  Washington  film  salesmen,  who  also 
own  theatres,  this  week  asked  dismissal  of  a 
$150,000  treble  damage  suit  filed  against  them 
in  June  by  the  Center  Theatre,  Centreville, 
Md.  Charge  was  that  they  used  their  influence 
with  the  companies  to  get  films  sooner  than 
the  Center.  Attorneys  for  the  salesmen  said 
nothing  charged  in  the  Center  complaint  vio- 
lates the  anti-trust  laws. 


Variety  Clubs  Discuss 
Rogers  Memorial  Plan 

High  on  the  agenda  of  the  annual  mid-year 
conference  of  Variety  Clubs  International  in 
Washington,  D.  C.  on  Sept.  16-19  will  be  the 
recommendation  that  the  organization  take  over 
the  operation  of  the  Will  Rogers  Memorial 
Hospital  at  Saranac  Lake,  N.  Y.  If  the  recom- 
mendation should  be  approved  the  name  of  the 
hospital  would  be  changed  to  Variety  Club 
Sanitarium,  and  Variety  Clubs  International 
would  underwrite  a  percentage  of  its  operating 
costs  along  with  the  support  of  the  motion 
picture  companies,  the  circuits  and  the  individual 
Tents  of  the  nation. 

Harris  Proposal  on  Agenda 

The  recommendation  of  John  H.  Harris  for 
the  erection  of  a  statue  to  Father  Flanagan  in 
Boystown,  Neb.,  will  also  come  up  for  dis- 
cussion. 

On  Thursday  night,  Sept.  16  a  dinner  party 
will  be  tendered  to  International  Chief  Barker 
Robert  J.  O'Donnell  and  Mrs.  O'Donnell  with 
all  officers,  delegates  and  special  guests  invited. 
All  of  official  Washington  and  the  diplomatic 
corps  will  be  invited  to  attend  the  Humani- 
tarian Award  Dinner  Saturday  night  at  the 
Hotel  Statler  when  the  1947  award  will  be 
presented  to  Secretary  of  State  Marshall. 

The  Washington  committee  for  the  con- 
ference is  headed  by  Carter  Barron  and  Nate 
Golden. 


Cleveland  Trade  Backs 
Aid  for  Rogers  Hospital 

Cleveland  industryites,  200  strong,  represent- 
ing all  branch  offices  and  theatre  groups,  backed 
the  Will  Rogers  Memorial  Hospital  drive  en- 
thusiastically at  Monday's  luncheon  meeting  t 
the  headquarters  of  the  Cleveland  Motion  Pic- 
ture Exhibitors  Association.  They  pledged 
their  support  to  raise  the  $75,000  quota  through 
the  sale  of  charity  tickets,  with  prizes  valued 
at  $20,000  to  be  awarded  at  a  gala  performance 
on  Dec.  22. 

General  Chairman  I.  J.  Schmertz  and  Co- 
Chairman  Nat  Wolfe  and  Associated  Circuit 
Head  Meyer  Fine  urged  active  cooperation  by 
Cleveland  theatremen.  All  Cleveland  theatres, 
including  first-runs,  agreed  to  run  trailers  on 
the  drive  and  to  sell  charity  tickets  in  their 
lobbies. 


In  deference  to  the  Will  Rogers  Memorial 
luncheon  in  New  York  City  on  Aug.  24,  Allied 
of  New  Jersey  has  cancelled  its  annual  'sum- 
mer outing,  originally  set  for  the  same  date. 


Eagle  Lion  to  Release  14 

Eagle  Lion  announced  this  week  that  it  will 
release  14  films  including  6  re-issues,  between 
now  and  the  first  of  November,  including  the 
Technicolor   "The   Olympic   Games   of  1948." 


New  Orleans  Expects 
1,000  at  Allied  Meet 

Over  1,000  members  of  the  motion  picture 
industry  are  expected  to  attend  the  national 
Allied  convention  in  New  Orleans  Nov.  29-30, 
Maurice  J.  Artigues,  secretary-manager  of  the 
hosting  Allied  Theatre  Owners  of  the  Gulf 
States  estimated  this  week. 

Artigues  declared  that  in  one  week  reserva- 
tions for  over  200  rooms-had  been  received  and 
that  room  allocations  already  had  to  be  moved 
to  other  hotels  than  the  convention  headquarters 
at  The  Roosevelt. 

A  program  of  entertainment  as  well  as  the 
business  agenda  was  being  worked  out  this  week 
in  New  York  when  National  Allied  President 
William  Ainsworth  met  in  New  York  Monday 
(16)  with  Abe  Berenson  of  the  convention 
committee. 


JAMES  CAGNEY  •  WILLIAM  BENDIX  •  WAYNE  MORRIS  •  JEANNE  CAGNEY 

in  "THE  TIME  OF  YOUR  LIFE"  •   From  William  Saroyan's  Multiple-Prize  Play 
with  Broderick  Crawford  •  Ward  Bond  •  James  Barton  •  Paul  Draper  •  Gale  Page  •  James  Lydon  •  Richard  Erdman 
Produced  by  WILLIAM  CAGNEY  •   Directed  by  H.  C.  POTTER  *  Adapted  for  the  Screen  by  Nathaniel  Curtis 


14  SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 

The  Box'Otiice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theotreman's  Standpoint 


United  Artists    Adventure  Drama    66  mins. 

AUDIENCE  SLANT:  (Family)  An  ex- 
citing adventure  drama  filmed  in  a  part  of 
Brazil  never  before  penetrated  by  any  wrhite 
man.  Combined  with  a  mythical  tale  of  the 
search  for  a  lost  explorer,  it  has  all  the  ele- 
ments of  an  entertaining  and  educational 
picture. 

BOX-OFFICE  SLANT:  With  the  proper 
exploitation,  this  adventure  film  should  pay 
off  in  most  situations,  so  get  behind  it  and 
sell  it  for  all  it's  worth. 

Credits:  An  Adventure  Film  made  bj'  World  Ad- 
venture Pictures.  Produced,  directed  and  photo- 
graphed by  George  Breakston  and  Yorke  Coplen. 
Commentary  written  by  Patrick  Whyte.  Narrated  by 
Yorke  Coplen.  Musical  Score  composed  and  con- 
ducted by  Albert  G'lasser.  Associate  producer  and 
film  editor,  Holbrook  N.  Todd. 

Plot:  The  mythical  tale  of  a  lost  explorer 
has  been  skillfully  combined  with  actual  foot- 
age filmed  in  the  Matto  Grosso  jungle  of 
Brazil  by  George  Breakston  and  Yorke  Cop- 
len.   Entire  cast  is  native. 

Comment:  Filmed  in  Urubu  Indian  Terri- 
tory never  before  penetrated  by  a  white  man, 
"Urubu"  is  a  suspenseful,  exciting,  adven- 
ture drama  that  will  be  an  excellent  exploita- 
tion special  for  most  situations.  There  are 
many  scenes  of  jungle  wildlife;  snakes,  giant 
boa  constrictors  and  anacondas,  and  other 
strange  animals.  One  of  the  thrilling  high- 
lights is  a  fight  between  Coplen  and  a  giant 
crocodile.  Seven  months  were  required  for 
the  safari,  much  of  it  through  treacherous 
land,  and  the  danger  of  death  was  ever  pres- 
ent. With  proper  exploitation,  "Urubu" 
should  attract  considerable  attention  and 
found  to  be  of  great  interest  to  all  those  who 
like  adventure  films.  Previous  records  prove 
that  such  pictures  invariably  pay  off  when 
well  exploited  so  get  behind  this  one  for  all 
it's  worth. 


Isn't  It  Romantic 

Paramount       Musical  Comedy       87  mins. 

AUDIENCE  SLANT:  (Family)  This  mu- 
sical suffers  from  a  hackrleyed  plot,  poor 
casting  and  mediocre  tunes.  Should  get  by 
with  not-too-discriminating  audiences,  but 
they  won't  be  likely  to  go  out  of  their  way 
to  praise  it  to  others. 

BOX-OFFICE  SLANT:  May  do  satisfac- 
tory opening  business  because  of  Veronica 
Lake  name  and  fact  that  it's  a  musical,  but 
may  fall  off  subsequently  because  of  un- 
favorable word-of-mouth  comment.  Will 
probably  serve,  for  the  most  part,  as  support- 
ing fare  for  a  stronger  feature. 

Cast:  Veronica  Lake,  Mona  Freeman,  Billy  De- 
Wolfe,  Mary  Hatcher,  Roland  Culver,  Patric  Knowles, 
Richard  Webb,  Pearl  Bailey.  Credits:  Producer, 
Daniel  Dare.  Director,  Norman  Z.  McLeod.-  Screen- 
play, Theodore  Strauss,  Josef  Mischel,  Richard  L. 
Breen.  Based  on  story  by  Jeanette  Covert  Nolan. 
Photography,  Lionel  Lindon. 

Plot:  An  old  man  living  in  Indiana  in  the 
early  1900s  is  a  professional  Southerner 
still  fighting  the  Civil  War,  and  his  bombas- 
tic nature  is  taken  advantage  of  by  an  un- 
scrupulous promoter.  The  old  man  is  about 
to  lose  face  when  one  of  his  three  daughters 
saves  him  by  getting  the  money  back  from 


National  Reviewing  Committees 
Audience  Classifications 

RACHEL  AND  THE   STRANGER  (RKO) 

FAMILY — National  Board  of  Review. 

CLASS  A— SEC.  2— National  Legion  of  Decency. 

RED  RIVER  (UA) 

FAMILY— National  Board  of  Review. 

CLASS  A — National  Legion  of  Decency. 

(Objection:    Suggestive   sequences;    inadequate  moral 

compensation.) 

THE  SAXON  CHARM  (U-I) 

MATURE— National  Board  of  Review. 
CLASS  B — National  Legion  of  Decency. 
(Objection:   Reflects  acceptability   of  divorce.) 


the  escaping  promoter,  and  enabHng  the  old 
man  to  pay  back  all  his  friends  in  the  town. 

Comment:  Although  "Isn't  It  Romantic" 
should  do  satisfactory  opening  business  be- 
cause of  the  Veronica  Lake  name  and  the 
fact  that  it's  a  musical,  business  may  fall 
subsequently  because  of  unfavorable  word- 
of-mouth  comment.  The  picture  is  full  of 
cliches,  despite  the  work  of  three  scenarists 
and  the  writer  of  the  original  story,  and  the 
performers,  including  Miss  Lake,  Roland 
Culver  and  Mary  Hatcher,  seem  apparently 
miscast.  Even  Billy  DeWolfe,  who  has  one 
funny  sequence  and  a  few  other  laughs  scat- 
tered about,  is  unable  to  overcome  the  in- 
adequate material.  One  number  that  regis- 
ters is  Pearl  Bailey's  rendition  of  "I  Shoulda 
Quit  When  I  Was  Ahead,"  and  she  also 
sings  another. 


Miracle  in  Harlem 

Screen  Guild  Drama  70  mins. 

AUDIENCE  SLANT:  (Adult)  A  drama 
with  Negro  players  that  tries  to  step  into 
the  big-time  class  and  succeeds  rather  well. 

BOX-OFFICE  SLANT:  For  the  Negro 
theatres  it  is  tops  and  might  prove  an  inter- 
esting experiment  for  any  type  house. 

Cast:  Sheila  Guyse,  Stepin  Fetchit,  Hilda  Off  ley, 
Creighton '  Thompson,  Kenneth  Freeman,  William 
Greaves,  Sybil  Lewis,  Lawrence  Criner,  Jack  Carter, 
Milton  Williams,  Monte  Hawley.  Specialties  by  Sa- 
vannah Churchill.  Juanita  Hall  Choir,  Lavada  Carter, 
i^Iorman  Shepherd,  Lynn  Proctor  Trio.  Credits: 
Original  story  and  screenplay,  Vincent  Valentini. 
Direction,    Jack    K.emp.     Production,    Jack  Goldberg. 

Plot:  Sheila  Guyse  becomes  implicated  in 
two  murders,  although  completely  innocent, 
because  of  Lawrence  Criner's  desperate  ef- 
forts to  take  over  her  candy  business.  She 
is  exonerated  when  her  aunt,  Hilda  Offley, 
produces  evidence,  in  the  form  of  a  fountain 
pen  she  managed  to  grab  from  the  killer- 
intruder  during  his  getaway. 

Comment:  With  its  Harlem  background 
and  authentic  Negro  viewpoint,  "Miracle  in 
Harlem''  could  prove  quite  a  novelty  for 
audiences  who  have  never  seen  this  sort  of 
thing.  Of  course,  for  theatres  regularly 
playing  Negro  pictures  it  is  a  standout.  The 
interesting  thing  about  the  film  is  that  it 
does  not  lean  on  the  "Green  Pastures"  kind 
of  story,  nor  yet  the  tale  that  is  told  from 
the  white  standpoint.  This  is  a  modern 
drama  of  serious  proportions  far  removed 
from  the  average  person's  idea  of  a  Negro 
picture.  The  acting  proves  of  uneven  qual- 
ity, but  the  over-all  effect  is  com^petent.  As 
a  novelty  the  picture  is  hereby  recommended 
for  experiment. 


Noose 

(Reviewed  in  London) 
Pathe  Drama  94  mins. 

AUDIENCE  SLANT:  (Adult)  Using  the 
suspense  and  comedy  formula,  this  thriller 
of  the  London  underworld  has  the  slickness 
of  a  Hollywood  picture  and  should  thor- 
oughly entertain  most  moviegoers. 

BOX-OFFICE  SLANT:  A  sell-out  for 
Britain,  this  has  quality,  plus  American 
names,  to  fit  it  for  most  situations  elsewhere. 
This  is  probably  one  of  the  last  pictures  in 
which  the  late  Carole  Landis  appeared  and 
this  factor  may  draw  added  attention. 

Cast:  Joseph  Calleia.  Carole  Landis,  Derek  Farr, 
Stanley  Holloway,  Nigel  Patrick,  Hay  Petrie  and 
others.  Credits:  Screenplay,  Richard  Llewellyn.  Asso- 
ciate producer,  Eric  L'Epine  Smith.  Produced  by 
Edward  Dryhurst.  Directed  by  Edmond  T.  Greville. 
An  Associated  British-Edward  Dryhurst  Production. 

Plot:  After  a  killing,  Carole  Landis,  a  re- 
porter, sets  about  exposing  Joseph  Calleia, 
leader  of  the  London  underworld.  She  is 
warned  against  meddling,  but  persists  and 
is  nearly  murdered  herself.  With  her  boy 
friend's  aid  she  rounds  up  the  gang. 

Comment:  Despite  a  simple,  straightfor- 
ward plot,  this  is  a  cracking  crime  thriller 
which  combines  laughter  with  suspense  and, 
thanks  to  expert  direction  and  adroit  cut- 
ting, moves  at  an  excellent  pace.  Tough, 
hard  hitting  and  actionful  it  presents  a  very 
reasonable  picture  of  the  London  under- 
world and  its  denizens  and  should  thor- 
oughly satisfy  most  audiences.  Joseph  Calleia 
gives  a  corking  performance  as  the  ruthless 
self-styled  "Biritish  foreigner"  who  has  a 
finger  in  all  Soho's  vice  and  crime — and  even 
contemplates  film  production.  The  late 
Carole  Landis  adds  charm  and  humor  to 
the  proceedings.  The  hit  of  the  show  is 
Nigel  Patrick  as  the  breezy,  fast-talking  dish 
washer  who  has  become  the  racketeer's  right 
hand.  It  is  a  brilliant  characterization  of 
what  is  known  as  a  "wide  boy"  in  London, 
but  through  lack  of  familiarity  and  slanging 
dialogue  may  be  slightly  lost  in  the  U.  S. 
For  the  home  market,  "Noose"  is  another 
sell-out  and  has  enough  meat  and  produc- 
tion values  for  it  to  stand  alone  in  most  situa- 
tions elsewhere.  This  is  probably  one  of  the 
last  pictures  in  which  Miss  Landis  appeared, 
and  this  factor  may  draw  added  attention. 


The  Loves  of  Carmen 

(Technicolor) 
Columbia  Drama  97  mins. 

AUDIENCE  SLANT:  (Adult)  Rita  Hay- 
worth's  performance  in  the  title  role  will  not 
only  satisfy  her  host  of  fans,  but  win  her 
many  more.  This  is  a  picture  that  most 
women  will  enjoy  and  few  men  will  be  able 
to  resist  seeing  it. 

BOX-OFFICE  SLANT:  Looks  like  a  po- 
tential box-office  record  smasher;  after  the 
Rita  Hayworth  and  Glenn  Ford  names  bring 
them  in,  word-of-mouth  will  spread. 

Cast:  Rita  Hayworth,  Glenn  Ford,  Ron  Randell, 
Victor  Jory,  Luther  Adler,  Arnold  Moss,  Joseph 
Buloff,  Margaret  Wycherly.  Bernard  Nedell,  John 
Baragrey,  Philip  Van  Zandt.  Credits:  Produced  and 
directed    by    Charles    Vidor.     Screenplay    by  Helen 

(Continued  on  Page  16) 


WITH  THEATRE  MEN  WHO  KNOW  BEST- 
IT'S  "CANON  CITY".. 
EAST  AND  WEST! 


'•».;«.  i;- It 


1 


1 


fatter  Wmchml 


lie  ffdit 


>ofc,  N.  Y.  World-Telegrati 


-Varii 


-The  Exhibit 


[An  EAGLE  LION  FILMS  Picture 

'Introducing  SCOTT  BRADY  with  Jeff  Corey   Wliit  Bissell   Stanley  Clements   Charles  Russell   OeForest  Kelley  Ralph  Byrd  -  Mabel  P; 
Warden  Roy  Best,  himself  •  A  Bryan  Foy  Production  Produced  by  Robert  T.  Kane  Written  and  Directed  by  Crane  Wilbu; 


16 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


{Continued  from  Page  14) 
Deutsch,  Based  upon  the  story  of  "Carmen"  by 
Prosper  Merimee.  Photography,  William  Snyder. 
Technicolor  color  director,  Natalie  Kalmus.  Associate, 
Francis  Cugat.  Director  of  swordplay,  Ralph  Faulk- 
ner.   Produced  by  The  Beckworth  Corporation. 

Plot:  This  is  a  dramatic  adaptation  of  the 
famed  Prosper  Merimee  story  of  the  beauti- 
ful gypsy  girl  who  lures  a  handsome  cor- 
poral into  becoming  an  outlaw,  then  is  killed 
when  he  discovers  she  has  been  unfaithful. 

Comment:  If  ever  there  was  a  picture  that 
looked  like  a  potential  box-office  record 
smasher,  this  is  it.  Outstanding  factor  of 
the  film  is  that  it  has  universal  appeal.  The 
fascinating  tale  of  a  heartless  siren's  deal- 
ings with  men  has  always  had  a  tremendous 
attra'ction  for  the  average  woman,  and  with 
the  magnificence  of  Rita  Hayworth's  per- 
formance in  the  title  role,  few  men  will  be 
able  to  resist  seeing  it.  Picture  has  color, 
beauty,  a  splendid  cast  and  an  absorbing, 
earthy  story.  The  casting  of  Miss  Hay- 
worth  for  this  version  of  "Carmen"  was  a 
stroke  of  genius,  for  she  is  perfect  in  the 
role.  She  does  two  dance  numbers  and  sings 
one  catchy  Gypsy  melody.  Glenn  Ford  does 
a  splendid  job  in  the  leading  role  opposite 
her  and  each  individual  member  of  the  sup- 
porting cast  turns  in  an  exceptionally  fine 
portrayal.  Word-of-mouth  should  spread  like 
wildfire,  for  besides  the  torrid  love  scenes, 
there  are  several  exciting,  suspenseful  duel- 
and-knife  fights  and  numerous  stagecoach 
robberies.  Entire  production  is  a  credit  to 
Charles  Vidor,  who  produced  and  directed, 
with  Helen  Deutsch  getting  her  due  share 
for  the  excellent  screenplay. 


One  Touch  of  Venus 

Univ.-Int'l    Comedy  With  Music    81  mins. 

AUDIENCE  SLANT:  (Adult)  A  cute 
conceit  that  offers  patrons  plenty  of  comedy, 
music,  and  some  sex.  One  music  number, 
"Speak  Low,"  seems  headed  for  revival. 

BOX-OFFICE  SLANT:  Good  title,  strong 
cast  are  enough  to  put  this  over  in  a  big 
way  with  proper  exploitation.  Play  up  the 
sex  angle  via  Ava  Gardner,  but  be  careful 
not  to  overdo  it. 

Cast:  Robert  Walker,  Ava  Gardner,  Dick  Haymes, 
Eve  Arden,  Olga  San  Juan,  Tom  Conway,  James 
Flavin,  Sara  Algood.  Credits :  Production,  Lester 
Cowan.  Direction,  William  A.  Seiter.  Screenplay, 
Harry  Kurnitz  and  Frank  Tashlin.  Based  on  the 
musical  play  of  the  same  name,  with  music  by  Kurt 
Weill ;  book  by  S.  J.  Perelman  and  Ogden  Nash. 
New  lyrics  by  Ann  Ronell.  Photography,  Frank 
Planer. 

Plot:  Robert  Walker,  department  store 
window  dresser,  befuddled  by  a  cocktail, 
kisses  a  statue  of  Venus.  She  comes  to  life 
in  the  person  of  Ava  Gardner  and  proceeds 
to  show  Robert  why  she  is  called  the  God- 
dess of  Love.  This  is  inconvenient  because 
he  is  engaged  to  Olga  San  Juan,  and  also 
because  his  boss,  Tom  Conway,  goes  after 
Ava  in  his  wolf-like  manner.  Because  the 
statue  is  gone.  Walker  is  arrested.  Ava 
straightens  things  out  for  him.  Olga  takes 
up  with  Dick  Haymes,  and  after  Ava  be- 
comes a  statue  again,  a  new  girl  conies  to 
work  in  the  store.    She  looks  just;  like  Ava. 

Comment:  This  was  a  very  successful  mu- 
sical play  on  Broadway  several  seasons  back, 
and  while  the  film  version  fails  to  take  full 
advantage  of  the  comedy  lines  in  the  stage 
script,  it  offers  plenty  of  laughs,  some  good 
music  and  an  overlay  of  silken  sex.  We  say 
"silken"  because,  while  the  sex  is  very  much 
in  evidence,  it  is  handled  so  tastefully  that 
no  one  can  possibly  be  offended.  Indeed, 
the  whole  film  has  a   curiously  ingenuous 


air,  with  Venus  somewhat  on  the  wide-eyed 
side.  This  ain't  what  we  heard  about  Venus, 
but  it's  OK  for  pictures.  Robert  W^alker 
carries  the  brunt  of  the  acting  chores,  with 
Ava  Gardner  sharing  most  of  the  footage. 
Olga  San  Juan,  Eve  Arden,  Tom  Conway 
and  Dick  Haymes  are  prominent  too,  al- 
though Haymes  is  somewhat  lost  in  the 
shuffle.  The  musical  number,  "Speak  Low," 
written  by  Kurt  Weill  wth  a  deep  bow  to 
Debussy,  has  already  been  a  hit  over  the 
country,  and  now  seems  headed  for  a  big 
revival.  "One  Touch  of  Venus"  is  another 
of  the  lighter  films  now  being  so  much  de- 
sired by  exhibitors,  and  it  has  a  chance  of 
doing  extra  business  for  you  if  you  will  back 
it  promotionally. 


The  Return  of  Wildfire 

Screen  Guild  Western  80  mins. 

AUDIENCE  SLANT:  (Family)  A  splen- 
did western  with  thrills  and  excitement,  plus 
the  additional  beauty  of  wild  horses  and 
sepiatone  photography. 

BOX-OFFICE  SLANT:  This  is  a  fol- 
low-up to  "Wildfire,"  the  picture  that  holds 
SG's  record  as  their  top  grosser.  Should  be 
another  winner  for  the  exhibitor  and  the 
company,  because  it  is  on  a  par  with  its 
predecessor. 

Cast:  Richard  Arlen,  Patricio  Morison,  Mary  Beth 
Hughes,  James  Millican,  Reed  Hadley,  Chris-Pin 
Martin,  Stanley  Andrews,  Holly  Bane,  Highland  Dale. 
Credits:  Directed  by  Ray  Taylor.  Screenplay  by 
Betty  Burbridge  and  Carl  K.  Hittleman.  Photogra- 
phy, Ernie  Miller.    Produced  by  Carl  K.  Hittleman. 

Plot:  When  the  foreman  of  a  large  ranch 
becomes  involved  in  a  gambling  debt,  he  is 
forced  to  commit  murder  and  perform  other 
unsavory  acts  to  protect  himself  from  the 
head  of  the  bad  element.  A  roving  cowboy, 
who  takes  a  job  at  this  ranch,  falls  in  love 
with  one  of  the  daughters  of  the  murdered 
man;  and  he  is  instrumental  in  getting  in- 
volved situations  straightened  out.  His  suc- 
cess in  this  respect,  wins  him  the  love  of 
the  girl. 

Comment:  This  is  a  splendid  follow-up  to 
the  original  "Wildfire"  picture  made  by 
Screen  Guild  several  years  ago,  a  film  that 
holds  the  record  as  their  top  grosser  to  date. 
Strangely  enough,  it  was  Lippert's  first  pic- 
ture. Now,  with  the  "Return  of  Wildfire" 
Lippert  and  Producer  Carl  K.  Hittleman 
have  again  incorporated  into  the  story  all 
the  ingredients  that  proved  successful  before. 
This  means  that  they  have  another  potential 
winner.  All  the  thrills  and  excitement  of  an 
outdoor  western  drama,  plus  some  excellent 
shots  of  wild  horses  and  the  additional 
scenic  value  of  the  Sepiatone  photography, 
add  much  to  the  enjoyment.  A  particularly 
good  cast  all  turn  in  worthwhile  perform- 
ances and  Director  Ray  Taylor  has  incorpo- 
rated enough  hard-riding,  shooting  and  good 
figting  to  satisfy  the  average  moviegoer. 


Luxury  Liner 

(Technicolor) 
MGM  Musical  99  mins. 

AUDIENCE  SLANT:  (Family)  Another 
colorful  musical  from  MGM  with  a  com- 
bination of  talent  that  has  practically  every- 
thing to  provide  excellent  entertainment  for 
the  entire  family. 

BOX-OFFICE  SLANT:  Should  keep  the 
turnstiles  spinning  because  of  its  swell  cast 
and  entertainment  value. 

Cast:  George  Brent,  Jane  Powell,  Lauritz  Melchior. 
Frances  Gifford,   Marina  Koshetz,  Xavier  Cugat  and 


his  Orchestra,  Thomas  E.  Breen,  Richard  Derr,  John 
Ridgeley,  The  Pied  Pipers,  Connie  Gilchrist.  Credits: 
Produced  by  Joe  Pasternak.  Screenplay  by  Gladys 
Lehman  and  Richard  Connell.  Photography,  Robert 
Planck.  Technicolor  Color  Director,  Natahe  Kalmus. 
Associate,  James  Gooch.  Musical  Director,  Georgia 
Stoll.    Directed  by  Richard  Whorf. 

Plot:  A  teenager  with  ambitions  to  become 
a  singer  stows  away  on  her  father's  luxury 
liner  when  she  learns  that  an  opera  star  is 
to  be  among  the  passengers.  She  takes  a 
hand  in  the  affairs  of  all  aboard,  is  instru- 
mental in  helping  her  father  win  the  woman 
he  loves  and  then  gets  a  chance  to  sing  at 
the  opera. 

Comment:  This  latest  Technicolor  musical 
from  MGM  combines  a,  wealth  of  talent  that 
should  keep  the  turnstiles  spinning.  Loaded 
to  the  hilt  with  heart  interest,  comedy  and 
musical  numbers,  "Luxury  Liner"  should 
provide  an  appeal  for  the  excellent  entertain- 
ment for  the  entire  family.  Story  thread  is 
used  to  tie  together  the  songs  delivered  by 
Lauritz  Melchior  and  Jane  Powell,  with  the 
music  of  Xavier  Cugat  and  his  Orchestra 
and  several  numbers  of  The  Pied  Pipers  also 
part  of  the  proceedings.  And,  as  if  that 
weren't  enough,  there  are  several  comic 
musical  interpretations  by  Marina  Koshetz. 
Most  of  the  film  rests  on  the  capable  shoul- 
ders of  Jane  Powell,  for  it  is  she  who  is  the 
focal  point  around  which  the  story  was 
written.  Attractive,  charming  and  a  fine  per- 
former, she  brings  to  the  role  a  warmth  and 
a  singing  voice  that  adds  much  to  the  enter- 
tainment of  the  picture.  Melchior  is,  as  us- 
ual, in  splendid  voice  and  George  Brent  and 
Frances  Gifford  are  standouts  in  their  par- 
ticular parts.  Xavier  Cugat's  music  is  an- 
other fine  addition  to  a  picture  that  shows  a 
high  degree  of  know-how  on  the  part  of 
Producer  Joe  Pasternak,  as  well  as  Director 
Richard  Whorf. 


Blondie's  Reward 

Columbia  Comedy  68  mins. 

AUDIENCE  SLANT:  (Family)  Real  rib- 
tickler  for  the  entire  family.  More  laughs 
per  foot  than  in  many  a  big  "A"  comedy. 

BOX-OFFICE  SLANT:  Can  be  used  to 
strengthen  any  program.  Has  more  than 
average  secondary  support  because  of  popu- 
larity of  comic  strip  and  film  series. 

Cast:  Penny  Singleton,  Arthur  Lake,  Larry  Simms, 
Marjorie  Kent.  Jerome  Cowan,  Gay  Nelson,  Ross 
Ford,  Danny  Mummert,  Paul  Harvey,  Frank  Jenks. 
Chick  Chandler  and  Daisy.  Credits:  Director,  Abby 
Berlin.  Screenplay,  Edward  Bernds.  Based  on  comic 
strip,  "Blondie,"  created  by  Chic  Young.  Owned  and 
copyrighted  by  King  Features  Syndicate.  Photogra- 
phy, Vincent  Farrar. 

Plot:  Dagwood  is  tricked  by  two  fraudu- 
lent real  estate  men  into  buying  some  swamp 
acreage.  For  this  bit  of  stupidity,  he  almost 
loses  his  job  until  his  boss  discovers  the  land 
is  wanted  for  a  tractor  plant.  In  a  garrison 
finish,  Dagwood  is  prevented  from  signing 
back  the  land  to  the  two  crooks  and  is  re- 
warded with  a  week's  vacation  and  bonus. 

Comment:  This  is  a  real  rib-tickler  for  the 
entire  family.  There  are  more  laughs  per 
foot  than  in  many  a  big  "A"  comedy.  The 
"Blondie"  formula  is  maintained  for  all  its 
usual  guffaws,  plus  a  more-than-generous 
share  of  new  situations  calculated  to  leave 
'em  howling.  Scenarist  Bernds  deserves 
credit  for  this.  Abby  Berlin,  who  has  di- 
rected the  series  for  a  long  time,  keeps 
things  moving  at  a  break-neck  pace.  New- 
comers to  this  latest  "Blondie"  are  pretty 
Gay  Nelson  and  handsome  Ross  Ford,  both 
of  whom  handle  their  assignments  easily. 
Frank  Sully,  as  a  dumb  policeman,  also  is 
good   for   audience  approval. 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


17 


Theatre  Manag-ement 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


Fire  Department  Exhibit 
Tops  for  Lobby  Interest 

As  we  all  know,  but  seldom  think  about,  fire 
is  certainly  one  of  the  worst  public  hazards. 
Theatremen  realize  that  more  than  most  people, 
but  even  they  are  likely  to  let  the  matter  slide 
pretty  much.  But  not  the  Fire  Department; 
they're  thinking  about  it  day  and  night. 

This  gives  rise  to  an  idea  that  will  benefit 
the  theatre,  the  Fire  Department  and  the  public 
too.  National  Theatres'  house  organ  recently 
had  a  little  story  about  several  west  coast  thea- 
tres running  shorts  on  the  problems  and  setting 
up  fire  prevention  displays  in  their  lobbies. 

What  interests  us  is  the  idea  of  the  lobby 
fire  prevention  exhibit.  The  theatre  is  easily 
the  most  noticeable  place  for  such  an  exhibit, 
and  if  you  contact  the  Fire  Department  they 
are  almost  certain  to  cooperate  fully,  lending 
equipment,  arranging  it,  and  assigning  a  fireman 
for  demonstration  purposes.  The  equipment  is 
mighty  interesting  stuff  and  will  attract  all 
who  go  through  the  lobby. 

What  do  you  gain?  Interest  in  the  theatre, 
good  will,  Fire  Department  cooperation  and 
personal  satisfaction.  Doesn't  matter  what  the 
attraction  is,  the  exhibit  is  good  any  time,  and 
can  be  carried  as  long  as  the  Fire  Department 
wants  to  go  on  with  it. 


Feminine  Mirth  Greets 
Men's  Casanova  Contest 

Excellent  publicity  for  his  theatre  resulted 
from  a  bit  of  smart  showmanship  on  the  part 
of  Manager  Howard  Elliott  of  the  Odeon  Fair- 
lawn,  Toronto,  Canada,  who  staged  a  Casanova 
Contest  for  men  following  the  Miss  Toronto 
Beauty  Pageant  at  the  Toronto  police  field  d.ay. 

The  contest  was  entered  by  22  young  men  not 
averse  to  demonstrating  their  muscular,  Cas.i- 
nova  quality  of  aippeal  for  women.  Some  of  the 
participants  lacked  that  appeal  and  aroused 
shrieks  of  merriment  from  the  audience,  com- 
posed mainly  of  women. 

Theatre  management  offered  a  radio,  a  book 
of  theatre  tickets  and  a  quantity  oi  meal  tickets 
to  the  winner  who  was  Edward  King,  aged  22. 
The  meal  tickets  offer  caused  more  me.  riment, 
as  some  of  the  entrants  appeared  to  need  the 
meals.--TOR. 


Amateurs  Still  Amateurs 

Good  old  Amateur  Night,  it's  a  feature  that 
has  disappeared  from  show  business.  What's 
that  you  say?  Come  to  think  of  it,  you're  right; 
it  hasn't  disappeared  at  all — just  gone  high  hat. 
Now  it's  the  Talent  Search.  More  and  more 
theatres  have  been  using  this  stunt  recently, 
often  in  cooperation  with  the  local  radio  sta- 
tion. In  this  case,  times  don't  change. 


Saves  Two  Lives 

Although  he  never  swam  a  stroke  in 
his  life,  Manager  Ken  Johnson  of  the 
new  Odeon  Theatre,  Guelph,  Ontario, 
leaped  into  a  mill  pond  and  rescued  two 
boys,  one  of  whom  was  his  13-year-old 
nephew. 


The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management'*' 

TALKING  WITH  THEATREMEN  IN  TRMPR 

By  Jack  Jackson 


Kinda  does  the  old  heart  good  to  strike  a  showmanship  lode  such  as  I  dug  up  in  Tampa, 
Florida.  A  session  of  old  time  showmanship— vintage  '20s— that  lifted  this  business  from  the  cate- 
gory of  passing  fancies  to  a  top  place  among  needed  economic  enterprises.  This  town  makes 
a  three-way  attack  for  patronage— with  a  couple  of  energetic  outlying  operators  providing  some 
telling  small  fire— that  just  about  dredges  every  possible  ounce  of  pay  ore  from  the  pockets  of 
Tampa  families. 

Tampa  is  another  war  town.  One  of  those  places  where  for  several  years  Uncle  Sam  con- 
ducted dress  rehearsals  for  the  air  show  that  rung  down  the  curtain  on  Hitler's  little  drama 
in  Europe.  Navy  and  Army  both  had  big  camp  meetings  and  every  facility  for  amusement  was 
taxed  to  capacity  night  and  day.  Then  the  finale  sounded,  and  only  a  skeleton  crew  of  care- 
takers were  left  to  wander  among  the  hollowing  halls  that  had  once  resounded  lustily  to  the 
audible  presence  of  thousands.  Night  clubs  and  road  side  spots  closed  faster  than  alligator 
jaws  on  succulent  morsels  of  live  fish,  but  the  theatres  stuck  it  out.  Everybody  admits  that 
it  was  pretty  lonesome  for  a  while  and  that  the  house  personnel  got  graveyard  pallor  staring  at 
empty  seats. 

Who  started  it  nobody  knows,  but  suddenly  one  of  the  head  men  of  three  competing  chains 
got  busy  on  revival  proceedings  and  the  other  two  were  quick  to  fall  in  line.  Elmer  Hecht, 
former  Saengerite  and  now  managing  the  Park  Theatre  for  the  Wometco  group,  told  me  that  it 
had  reached  the  point  where  newspapers  were  getting  jealous  of  the  co-op  ads  and  that  he  had 
been  called  on  the  carpet  by  the  advertising  manager  of  one  newspaper  because  he,  Hecht, 
had  shown  preference  to  the  competitive  sheet  on  a  campaign  where  the  merchant,  spending 
his  own  money,  was  permitted  to  choose  his  medium  of  public  contact.  Now  Hecht's  tieups  all 
specify  that  both  papers  must  be  used  because  the  ad  manager  threatened — and  did — pull  pub- 
licity on  the  Park. 

One  Would  Think  He'd  Take  It  Easy,  But  He  Doesn't 

In  Tampa,  there  are  three  chains  in  competition.  Florida  State-  Theatres,  the  Paramount 
affiliate,  has  the  top  spot  because  they  were  first  in  the  town  and  sewed  up  the  preferred 
locations  in  the  downtwn  area.  R.  M.  Daughtery,  formerly  of  Orlando  and  Daytona  Beach  with 
the  same  company,  handles  the  city  manager  post.  With  the  bulk  of  major  product  available,  ■ 
one  would  think  he'd  take  it  easy  and  let  the  other  fellows  do  the  hustling.  But  such  is  not 
the  case,  and  lavish  fronts,  specially  prepared  ads,  stunt  activity  and  trick  publicity  are  all  on 
the  feature-to-feature  agenda.  The  third  group  of  theatres,  five  in  number,  are  in  the  newly 
founded  Claughton  chain  and  are  operated  under  the  guidance  of  Curtis  Miller,  a  former  Florida 
State  manager  who  brings  a  lot  of  big  chain  savvy  to  the  new  group.  Miller  has  one  down- 
town operation  and  four  neighborhoods  to  watch  and  is  letting  no  grass  grow  under  his  sandals. 
He  sees  to  it  that  each  and  every  operation  gives  the  customers  a  run  for  their  money. 

Tampa  is  no  different  than  other  communities  so  far  as  customer  prospects  are  concerned. 
There  is  a  marked  lessening  of  business  that  is  particularly  felt  in  the  lower  priced  neighborhood 
operations  with  the  result  that  opening  dates  are  staggered  to  keep  public  interest  high  at  all 
times  and  to  keep  the  theatre  first  in  mind  when  it  comes  to  Mr.  and  Mrs.  Public  making  that 
nightly  decision  about  where  to  go  for  a  bit  of  recreation.  Proof  of  this  is  given  by  Miller  who 
has  two  houses  about  a  mile  and  a  half  apart.  The  nights  that  business  is  high  in  one,  the 
other  drops.  So-o-o,  the  openings  are  spaced  so  that  what  one  misses  in  the  way  of  attendance 
the  other  gets. 

Without  existing  agreement,  the  downtown  houses  operate  on  a  similar  basis,  with  the  four 
Florida  State  houses  getting  the  best  of  it  because  of  their  numbers.  However,  Miller's  State  always 
has  its  day  and,  with  Warner  product  as  its  ace  in  the  hole,  manages  to  hold  its  own  in  the 
highly  competitive  area. 

Hecht  of  the  Park,  with  only  Universal  as  his  first  run,  shows  a  scrap  book  to  illustrate  picture- 
to-picture  activity  of  the  kind  that  warms  the  heart  and  keeps  the  box-office  well  patronized. 
Daugherty,  with  four  downtown  and  several  neighborhoods,  has  everything  major  except 
Warner  and  Universal,  but  still'  keeps  slugging  away  for  all  he's  worth  and  does  well  for  the 
shoe  stores  by  keeping  his  supervisory  personnel  hot-footing  it  to  merchants  and  newspapers  with 

(Conti)iHed  on  Page  18) 


*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review.  Inc. 


18 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


Jackson . . . 

(Continued  jrnm  Page  17) 

ideas  on  and  news  about  the  attractions  playing 
and  scheduled. 

With  three  guys  like  this  in  the  one  corral, 
no  merchant  is  passed  up  and  every  angle  of 
every  film  is  exploited  to  the  fullest.  Let  me 
give  you  an  idea  of  what's  happening  down 
Tampa  way.  This  is  from  Miller's  activity 
chart  but  its  counterpart  is  in  the  offices  of 
both  Daughterty  and  Hecht : 

'Shower  of  Bargains' 

0*i  "April  Showers"  he  tied  in  a  drug  chain 
for  half  page  ads — with  60  percent  of  the  space 
devoted  to  a  mat  on  the  attraction — by  coining 
the  catchline  "A  shower  of  bargains  in  store 

for  you   starting    at    Drug 

Stores  that  will  match  the  excitement  and 
thrills  in  store  for  you  at  the  State  Theatre." 
When  "Wild  Irish'  Rose"  came  along  the  press 
sheet  carried  a  suggestion  for  tying  up  dealers 
of  Roger's  Silverware  to  the  spoken  line  in 
the  attraction  about  "It's  right  to  be  Bright." 
Miller  gave  a  three-frame  trailer  on  his  screen 
in  return  for  another  half  page  co-op  ad — same 
percentage  of  space  to  the  attraction — and  he 
tells  me  that  the  jeweler  cooperating  was  so 
pleased  with  results  that  he's  anxiously  awaiting 
another  chance  for  a  theatre  tieup.  To  say 
that  "it  won't  be  long"  is  a  brash  understate- 
ment when  a  live  wire  like  Miller  is  at  the 
steering  wheel.  The  guy  was  kinda  stuck  when 
"Romance  on  the  High  Seas"  came  up  on  the 
playing  schedule  and  he  had  to  get  generous. 
He  gave  50  passes  to  a  merchant — this  time  a 
clothing  store — in  return  for  a  three-column 
ad  that  only  gave  30  inches  to  the  attraction 
mat. 

I  happened  on  information  to  the  effect  that 
Jimmy  Perry,  an  old  art  shop  employe  of  my 
days  in  the  Pennsylvania-New  York  division  of 
Paramount-Publix,  was  holding  forth  in  a  near- 
by town,  and  went  out  to  visit  him.  Jimmy  took 
one  look  at  my  white  noggin  and  held  up  both 
hands  in  supplication  while  giving  out  loud  and 
vociferously  with  the  one  word,  "No."  Jim 
was  just  scared  that  I  had  some  theatre  work 
for  him  and  cooled  down  enough  to  show  me 
and  tell  me  that  the  theatre  managers  were 
driving  him  nuts.  He  has  enough  work  on 
theatres  alone  to  keep  four  guys  busy  and  can't 
find  the  guys.  He  showed  me  some  process 
cards  for  drug  stores  on  "Blandings,"  front 
copy  for  "River  Lady"  with  a  smear  of  window 
tieup  cards  and  no  end  of  institutional  copy  in- 
cluding a  setpiece  to  sell  gift  books  the  year 
'round. 

Box-Office  Cramps 

When  I  started  this  I  said  there  were  three 
chains  represented  in  Tampa.  Well,  now  that 
I  recall,  there  are  really  four  chains  since  the 
Talgar  circuit  operates  three  theatres,  two  in 
adjoining  Ybor  City  and  one  in  Tampa.  The 
only  first  run  is  an  all  Spanish  house,  the  Ca- 
sino, under  the  management  of  Joe  Chamoun. 
Chamoun  tells  me  that  an  attempt  was  made 
to  convert  the  operation  to  Hollywood  attrac- 
tions but  a  sad  case  of  box-office  cramps 
quickly  resulted  in  a  swing  back  to  the  Mex- 
Spanish  channel.  This  Ybor  City  is  really  a 
part  of  Tampa  but  holds  a  predominance  of 
Italians,  Cubans,  Spaniards  and  emigres  from 
Latin  American  nations.  A  goodly  portion  of 
them,  I  am  told,  do  not  understand  English, 
work  in  cigar  factories  where  only  Spanish  is 
spoken  and  find  their  chief  source  of  recreation 
at  his  theatre.  Chamoun,.  with  an  exclusive  on 
this  class  of  trade,  has  the  real  snap  job  of  the 


MUSIC  HALL 


^j.|.'lffllMll>. 


PREnrSOFT 


■iEai'ij2JP 


SPOTLIGHTS  COMFORT.  The  luxury 
of  new-model  seats  for  patrons  attending  Se- 
attle's Liberty  Theatre  took  the  spotlight  on 
the  amusement  page  of  the  Seattle  Times 
during  a  campaign  stressing  institutional  fea- 
tures by  that  house.  As  shown  in  the  repro- 
duction above,  the  Heywood  -  Wakefield 
chairs  shared  top  billing  with  the  feature 
film.  "Dream  Girl"  in  an  ingenious  piece  of 
showmanship  advertising. 


town  so  far  as  advertising  and  exploitation  are 
concerned.  A  few  passes  to  heads  of  cigar 
factory  departments  and  he  can  get  anything 
from  a  calling  card,  to  a  Sunday  supplement 
inserted  in  the  weekly  pay  envelopes  and  any 
message  under  2,500  words  chalked  up  on  the 
bulletin  boards. 

Strange  as  it  seems.  Republic  Pictures  main- 
tains an  exchange — the  only  one — in  Tampa. 
It's  been  there  for  years  and  was  formerly 
under  the  management  of  Henry  Glover,  now 
Monogram  head  in  New  Orleans.  The  branch 
manager,  Mr.  Laird,  was  off  on  a  trip,  so  I 
chinned  with  his  booker,  Mr.  Pollard.  He 
told  me  that  June  had  set  an  all-time  low  for 
receipts  at  the  exchange  and  that  requests  for 
reductions  in  film  rentals  were  mounting  in 
numbers  and  insistence  daily.  According  to  his 
recollection,  the  June  bug  took  one  really  severe 
bite  at  theatre  business  in  the  area  with  prac- 
tically every  customer  on  the  books  reported 
losses  for  the  month  of  brides.  July  was  doing 
a  lot  better  and  he  was  cherishing  the  fond  hope 
that  the  profit  worm  had  turned  and  was 
again  headed  toward  theatre  box-offices. 

Most  Unpredictable 

R.  N.  Creek,  operating  the  Broadway  in 
Ybor  City,  enjoys  the  distinction  —  dubious 
though  it  be — of  runnirig  the  most  unpredictable 
establishment  in  the  town.  Creek  has  been  con- 
sistently inconsistent  in  changing  policy  on 
a  moment's  notice  from  sex  pictures  to  Italian 
classics,  to  far  back  sub-run  "Bs"  to  second- 
run  "As"  and  so  on.  Creek  told  me  of  an 
interesting  though  highly  costly  experiment  in 
the  foreign  picture  field.  He  had  followed  the 
oft  written  advice  of  this  column  about  "know- 
ing your  community"  and  his  investigation  re- 
vealed the  presence  of  a  large  number  of  Ital- 
ians.   So  he  went  to  New  York  and  made  a 


deal  for  20  Italian  features  on  a  guarantee 
against  percentage  basis.  Then  he  obtained  lists 
of  some  8,000  Italian  families  and  proceeded 
to  pitch  a  barrage  of  letters  in  both  Italian  and 
English  against  their  doors  to  tell  them  of  the 
fine  films  in  their  native  tongue  he  was  schedul- 
ing for  exhibition.  Each  picture  was  scheduled 
for  five-day  exhibition  by  the  producer  contract 
and  Creek  just  about  blew  his  top  when  his 
first-day  gross  banged  through  the  floor  to  a 
new  low  of  $248.  It  developed  that  practically 
all  of  the  Italians  in  Ybor  City  are  from  Sicily 
and  know  little  or  nothing  of  the  language  as 
it  is  spoken  in  Italy  proper  and  so  recorded  on 
the  sound  track  of  Italian  films.  He  finally  got 
out  from  under  after  playing  eleven  features  to 
a  net  loss  of  around  $6,000. 

Excellent  Lesson 

Now  Creek  is  back  in  the  Hollywood  fold 
but  his  losses  at  the  Broadway  and  at  the  West 
Tampa  have  been  so  severe  that  he  is  offering 
the  establishments  for  sale.  You  can't  go  too 
far  when  it  comes  to  checking  the  customer  po- 
tential of  your  community  ,and  Creek's  experi- 
ence, disastrous  though  it  be,  provides  an  ex- 
cellent lesson  in  how  thoroughly  the  job  should 
be  executed.  Had  he  gone  to  the  extent  of 
interrogating  even  a  small  percentage  of  the 
people  he  sought  as  customers,  he'd  have  avoided 
the  loss  of  prestige  to  his  theatre  and  cash 
from  his  bank  account. 

I'll  tell  you  this  one  and  close  shop  for  this 
session.  I  once  had  an  idea  about  putting  out 
a  free  rural  paper  and  went  to  discuss  the  mat- 
ter with  the  banker  from  whom  I  expected  to 
borrow  the  money.  He,  after  commenting  that 
it  sounded  like  a  good  idea,  remarked :  "You'll 
really  be  doing  something  fine  for  the  rural 
folks.  Jack,  but  don't  you  think  you'd  better 
find  out  first  whether  they  want  it  done  for 
them  or  not."  I  investigated  and  found  out 
they  didn't  want  it  and  thereby  saved  my  signa- 
ture from  appearing  on  another  overdue  note. 
That  banker's  advice  is  very  good  for  theatre- 
men  too.  Thassall !  ' 


Fights  Weather  With 
Dance  Band  Contests 

To  guard  against  the  attendance  slump  of 
hot  weather.  Manager  Lou  Hart  of  Schine's 
Glove  Theatre,  Gloversville,  N.  Y.,  has  in- 
stituted six  weeks  of  teen-age  dance  band  con- 
tests in  which  the  bands  compete  for  cash 
prizes  of  $150.  Already  eight  bands — from 
Albany,  Schenectady,  Amsterdam,  Johnstown 
and  Gloversville — have  entered  the  contests 
which  are  held  every  Thursday  evening  on 
the  theatre's  stage.  Two  bands  of  from  six  to 
15  instruments  each  compete  with  each  other 
in  a  half-hour  program,  each  band  being  al- 
lotted IS  minutes. 

The  winning  bands  will  be  selected  for  the 
semi-finals  to  be  held  the  fifth  week,  with  the 
finals  as  the  sixth  week's  program.  Hart  in-- 
tends  to  have  the  winning  band,  or  bands,  par- 
ticipate in  a  series  of  appearances  in  Schine 
theatres  at  Gloversville,  Amsterdam  and  Glens 
Falls. 

The  contests  have  already  upped  attendance 
and  are  creating  much  interest  in  Gloversville 
and  other  towns  with  competing  bands. 


To  Eliminate  Noises 

Glass  frames  have  been  installed  in  the  rear 
of  the  auditorium  at  Reade's  Oxford  Theatre  in 
Plainfield,  N.  J.,  to  separate  the  auditorium 
from  the  lobby.  The  partitions,  which  will 
eliminate  lobby  noises,  were  completed  without 
interrupting  performances. 


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TECHNICOLOR  MOTION  PICTURE  CORPORATION 

HERBERT  T.  KALMUS,  PRESIDENT  AND  GENERAL  MANAGER 


20 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


Selling'  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising,  Publicity  and  Exploitation 


I.M.P.S.  Clinic 

Controlling-  the  ^Problem  Patron^ 


(This  is  the  second  phase  of  the  I.M.P.S. 
clinic  dealing  zinth  Zi'ays  and  means  of  handling 
the  problem  patron,  as  suggested  by  members 
in  discussions  of  their  experience  in  efforts  to 
control  destructive  practices  such  as  seat-slash- 
ing and  marking  walls.) 

Eternal  vigilance  is  the  price  of  such  free- 
dom as  is  possible  from  the  destructive  im- 
pulses of  patrons,  young  and  adult,  to  slash 
seats,  mark  up  the  walls  and  otherwise  de- 
face the  theatre  property  or  disturb  routines 
in  providing  facilities  for  the  convenience 
of  the  public  in  the  theatre. 

Signs  of  warning  regarding  such  practices 
do  not  appear  to  have  much  support  as  an 
effective  weapon  of  war  against  the  destroy- 
ers. Most  of  the  I.M.P.S.  members  giving 
opinion  on  this  feature  take  the  stand  that 
rather  than  restraining  those  who  violate 
the  rules  of  good  behavior  the  signs  some- 
times appear  to  induce  others  to  indulge. 
The  screen  as  a  medium  for  appealing  from 
these  habits  via  special  announcements  or 
trailers  has  more  supporters  than  warning- 
signs  posted  in  auditorium  or  rest  rooms. 

But  the  one  most  generally  supported 
view  is  that  surveillance  by  ushers  or  other 
attendants  to  apprehend  offenders  and  call 
them  up  on  the  carpet  for  a  lecture  by  the 
manager,  is  a  most  effective  method.  Accord- 
ing to  several  managers  it's  a  neat  trick  if  you 
can  catch  the  culprits — but  rewarding  when 
they  are  given  the  alternative  of  better  be- 
havior next  time  or  permanent  disbarment 
from  the  theatre.  Some  theatremen  put  a 
bounty — a  money  award  to  the  attendant 
catching  an  offender  red-handed — on  the 
trouble  makers.    Flagrant  cases  are  treated 


to  a  prompt  return  of  their  admission  price 
and  escort  from  the  house.  Following  are 
quotes  by  some  of  the  I.M.P.S.  members 
discussing  the  problem: 

H.  JENSEN  MARK,  Casino  Theatre, 
South  Langhorne,  Pa.  "We  believe  in  signs. 
When  we  catch  a  patron  committing  a  nui- 
sance practice,  we  call  his  attention  to  our 
sign,  then  order  him  out  of  the  theatre,  and 
tell  him  not  to  return.  To  prevent  any  de- 
structive practice,  we  keep  an  eye  on  all  our 
patrons — young  and  old.  We  tell  them  to 
keep  their  feet  off  chairs  and  not  to  brace 
the  backs  of  chairs.  As  a  result,  we  have 
very  little  trouble." 

IRL  M.  JEFFRIES,  Webb  Theatre,  Web- 
ster, Wis.  "If  any  one  engages  in  destruc- 
tive practices  in  our  theatre,  we  catch  the 
offender  and  refuse  him  admittance  to  the 
show.  We  haven't  been  bothered  much  by 
slashing  of  seats." 

D.  P.  HORTON,  Cole  Theatre,  Halletts- 
ville,  Texas.  "We  don't  believe  in  signs; 
they  only  remind  the  pranksters  and  cutups 
to  start  the  dirty  work.  And  I've  had  only 
one  seat  cut  in  10  years.  'Best  way  to  pre- 
vent such  things  from  happening  is  to  get 
the  majority  of  youngsters  on  your  side,  and 
they  will  condemn  the  others  until  it's  ruled 
out.  You  can  pick  out  the  tough  boys 
through  your  doorman  and  ushers,  then  go 
after  them  and  prove  to  them  that  you  are 
about  the  most  all-around  right  guy  they 
ever  met.  And  once  they  turn  to  you,  they 
are  better  than  the  others." 

ARCHIE  A.  HONEY,  Ute  Theatre,  San 
Jon,  N.  M.  "Signs  are  no  good;  they  simply 
(Continued  on  Page  23) 


I.M.P.S.  Member  Report 

Rings  Bell  by  Opening 
Door  to  Opportunity 

FRED  G.  VINING,  assistant  manager  of 
the  Plaza,  Salem,  Mass.,  reports  one  of  the 
best  examples  of  highly  localized  exploitation 
we've  seen  in  quite  a  time.  There  was  the 
unique  circumstance  that  Salem  boasts  among 
its  townspeople  a  lady  who  has  made  a  hobby 
of  collecting  bells  and  is  quite  an  authority  on 
them.  But  the  point  is  that  the  Plaza's  show- 
men knew  their  town  and  opened  the  door  when 
opportunity  (in  this  case  the  engagement  of 
RKO's  "The  Miracle  of  the  Bells")  knocked. 

The  coincidence  of  a  picture  of  that  title  and 
a  local  collection  of  bells  was  grasped  and  put 
to  work  with  potent  ticket-selling  workmanship 
in  the  case  of  the  Plaza's  campaign.  The  lady 
whose  hobby  is  bells  selected,  at  the  behest  of 
the  theatre,  some  especially  interesting  items 
from  her  collection.  These  then  were  offered 
for  a  special  window  display  in  a  local  store. 
It  was  a  matter  of  local  interest  too  good  to  be 
(Continued  on  Page  23) 


I.M.P.S.  Member  Report 

Simple  Stunt  But  Lots 
Of  Showmanship  Sock 

F.  B.  ALLSTON,  manager,  Hartsville, 
S.  C,  Center  Theatre,  rates  a  big  hand  for  a 
stunt  that  was  timely,  simple  and  appealing. 
One  of  those  "cute"  ideas  that  catch  on  because 
of  cleverness,  "heart"  appeal  and  withal,  amus- 
ing, Allston's  little  stunt  put  a  good-natured 
slant  on  conditions  of  personal  discomfort  when 
the  thermometers  of  Hartsville  hit  a  sizzling 
100  (F)  in  the  shade.  It  captured  not  only  the 
interest  of  Hartsville's  citizens  who  saw  it,  but 
also  the  story  interest  of  the  editor  of  the 
Hartsville  Messenger,  with  the  result  that  it 
was  reported  photographically  and  in  word  pic- 
ture in  a  two-column  splash  in  that  paper's  news 
section. 

That's  a  lot  of  showmanship  result  for  a  stunt 
that  took  no  more  effort  to  execute  than  the 
painting  of  a  sign  reading  "Don't  melt  with  me, 
visit  the  cool  air-conditioned  Center  Theatre" ; 
the  purchase  of  a  cake  of  ice  and  the  labor  (?) 
of  a  good-looking  boy  in  his  early  teens  with 
his  toy  express  wagon.  The  cake  of  ice  was 
set  in  the  wagon  with  the  sign  displayed  above 
it  and  the  youngster,  clad  in  shorts,  smiling 
in  good-natured  pride  over  his  "movie  perform.- 
ance,"  trundled  it  about  in  leisurely  fashion. 


I.M.P.S.  Member  Report 

'Unknown  Woman'  Post 
Card  Gag  Goes  Over  Big 

JACK  DEMOS,  who  runs  things  at  the 
neighborhood  Lex  Theatre  in  Chicago,  be- 
lieves an  occasional  gag  helps  make  life 
worth  living.  He  recently  pulled  one  for 
"Letter  From  An  Unknown  Woman"  that 
had  'em  gasping.  He  had  a  number  of  post 
cards  to  area  residents  mailed  from  New 
York  with  the  following  copy:  "I  am  en- 
joying myself  in  New  York  and  hope  to 
(Continued  on  Page  23) 


IF  YOU  ARE  A  PROGRESSIVE.  GOING-PLACES  MEMBER  OF  THE  THEATRE 
BRANCH  OF  THE  FILM  INDUSTRY  YOU  CAN  PROVE  IT  BY  SHOWING 
YOUR  MEMBERSHIP  CARD  IN  I.M.P.S.  JOIN  NOW.  YOUR  MEMBERSHIP 
CARD  WILL  BE  SENT  IMMEDIATELY  UPON  RECEIPT  OF  YOUR  APPLICA- 
TION. USE  BLANK  BELOW. 


Chick  Lewis,  General  Director 

Institute  of  Motion  Picture  Showmanship 

Showmen's  Trade  Review 

1501  Broadway,  New  York  18,  N.  Y. 

I  hereby  apply  for  membership  in  the  Institute  of  Motion  Picture  Showmanship,  with  the 
understanding  that  such  membership  in  no  way  obligates  me  to  pay  dues  nor  spend  money 
for  any  commodity  or  article  by  reason  of  such  membership. 

Name   

Theatre  .   

Street  

City   State  


eXHiBiTORS.%  Use  your  own  screen 

to  do  a 
public  relations  job 
for  your  theatre 


Your  screen  has  told  your  pa- 
trons everything  but  the  value 
of  your  theatre  to  them.  Now 
you  can  tell  them  —  show  them 
—  convince  them. 

Run  this  new  series  of  13 
One  Minute  Sound  Subjects 
in  your  theatre  to  impress  on 
the  public  the  vital  part  your 
theatre  —  and  YOU  —  play  in 
the  life  of  your  community. 


What  are  these  films  like? 
How  can  you  get  them? 

me  AHsmas  ar€  m  ms  bookut 


What  Bill  Ainsworth  of  Allied  says: 

(Mr.  AInswotth,  Pres.  of  the  Wise. -Upper  Mich,  troup  Is  now  Allied  States  new  President) 

"These  very  human  one-minute'  subjects  bring  a  new 
thought  to  the  patron  of  the  motion  picture.  It  should  make 
them  conscious  of  the  value  of  the  theatre  to  their  community.'" 


What  Ted  Gamble  of  T.O.A.  says: 

"We  recommend  to  every  exhibitor  your  series  of 
special  'one-minute'  subjects  which  dramatize  the 
importance  in  every  community  of  motion  pic- 
ture theatres  and  those  who  manage  them." 


For  complete  information  regarding  this  series  of  Theatre  Public 
Relations  Films,  just  tear  &ff  coupon  below  and  mail  to  either 

UNITED  FILM  SERVICE,  INC.  or  MOTION  PICTURE  ADV.  SERVICE  CO.,INC. 


2449  CHARLOTTE  ST.,  KANSAS  CITY  8,  MISSOURI 


1032  CARONDELET  ST.,  NEW  ORLEANS  13,  LOUISIANA 


Send  me  your  free  booklet  describing 
your  Theatre  Public  Relations  Cam- 
paign and  an  order  blank. 


Theatre:. 
Address:. 
City:  


.State:. 


MR.  EXHIBITOR 


Remember  in  September 
to  Join  in  Promoting . . . 


WHAT 
TO  DO 


1.  Order  FREE  accessories  from  Na- 
tional Screen— Campaign  Book, Lobby 
Hangers,  and  "A  Salute  To  Youth" 
trailer,  featuring  Sammy  Kaye's  or- 
chestra and  Youth  Month  song,  "I'm 
the  You  in  the  U.S.A." 

2.  Decorate  marquee  and  theater. 

3.  Run  all  Youth  newsreel  shots. 

4.  Book  all  possible  Youth  short  sub- 
jects. See  local  exchange  managers. 

5.  Put  Youth  Month  slugs  in  ads. 

6.  Enlist  support  of  newspapers  and 
radio  stations. 

7.  Interest  civic  and  church  groups,  also 
Rotary,  Kiwanis,  Community  Chest, 
American  Legion,  VFW,  Lions  clubs. 
Boy  Scouts,  Girl  Scouts,  Campfire 
Girls,  and  youth  serving  agencies  in 
Youth  Month  activities. 

8.  Conduct  all  possible  Youth  activity 
in  and  out  of  theater  with  at  least 
four  BIG  community  events. 

9.  Consult  your  state  chairman.  Work 
with  your  fellow  Exhibitor  in  making 
your  community  YOUTH  conscious. 


SALUTING 
YOUNG 


A  Public  Service  Program  Undertaken  by  Theatres, 
radio,  press,  and  civic  organizations  at  the  request  of 
Attorney  General  Tom  Clark  to  combat  juvenile 


delin 


quencyi 


YOUTH  MONTH  COMMITTEE 

CHARLES  p.  SKOURAS  •  HARRY  LOWENSTEIN 


National  Chairman 


Vice  Chairman 


SPONSORED  BY  THEATRE  OWNERS  OF  AMERICA 
TED  R.  GAMBLE,  President 


{Advertising  Space  Donated  i>y  Shu'a'incii's  Trade  Rci'iezc) 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


23 


I.M.P.S.  Clinic 

Controlling  the  ^Problem  Patron^ 


{Continued  from  Page  20) 
remind  people  to  commit  nuisance  or  de- 
structive practices.  As  far  as  seat-slashing 
is  concerned,  we  repair  them  as  soon  as  pos- 
sible so  as  to  keep  the  next  potential  of¥ender 
from  thinking  about  it." 

T.  B.  ALLSTON,  Center  Theatre,  Harts- 
ville,  S.  C.  "We  believe  the  older  groups 
(minority)  are  responsible  for  seat  cutting 
and  destructive  practices.  It's  almost  im- 
possible to  catch  a  seat-cutter,  although  em- 
ployes will  receive  $5  should  they  catch  one. 
We  do  not  believe  in  signs,  incidentally." 

M.  E.  CAMMACK,  Menominee  Theatre, 
Menominee,  Mich.  "Signs  are  easily  torn 
down  and  bring  attention  or  suggest  to 
those  who  don't  do  things,  to  do  them.  Be- 
cause we  have  so  few  destructive  practices, 
I  don't  think  it  advisable  not  to  do  anything 
about  the  matter,  for  it  might  bring  it  to 
the  attention  of  those  who  otherwise  might 
not  do  anything  about  it." 

HULEN  J.  PENNEY,  Midway  Theatre, 
Lublock,  Texas.  "I  have  never  used  warn- 
ing signs.  The  less  mentioned  about  de- 
structive practices,  the  better.  These  special 
trailers  will  probably  give  some  youngster 
the  idea  who  otherwise  would  never  have 
thought  of  it.  On  kid  shows  I  station  four 
ushers  near  the  front,  and  this  keeps  the 
children  from  throwing  things  at  the  screen 
and  discourages  seat-cutting." 

JAMES  D.  ASHE,  Abingdon  Theatre, 
Wicomico,  Va.  "We  don't  believe  in  signs. 
We  find  that  removing  any  marks  and  keep- 
ing walls  clean  to  be  our  best  practice.  We 
have  been  unusually  lucky  with  destructive 
practices.  With  only  one  seat-slashing  in  the 
last  year,  no  steps  have  been  taken  to  pre- 
vent such  occurrences." 

DALE  OSWALT,  Community  Theatres, 
Toledo,  Ohio.  "Signs  make  matters  worse. 
What's  more,  if  a  trailer  asking  for  silence 
is  run  in  any  neighborhood  theatre,  the 
teenagers  and  children  usually  make  enough 
noise  to  drown  out  the  trailer's  musical 
score.  I  appoint  one  usher  to  continually 
watch  the  house.  Dressed  in  civilian  clothes, 
he  roams  the  theatre,  sits  among  patrons 
in  the  audience.  He  watches  those  people 
changing  seats  to  molest  women  or  children, 
and  reports  at  once  anything  unusual." 

EARLE  J.  STIERWALT,  McCleary  The- 
atre, McCleary,  Wash.  "We've  never  tried 
signs  here.  We  refuse  admittance  for  a  pe- 
riod of  time  to  persons  who  commit  destruc- 
tive practices." 

MILTON  JACOBSON,  Stone  Theatre, 
Detroit,  Mich.  "Signs  don't  work  because 
they  write  on  the  signs.  I  have  an  usher 
keep  a  close  watch  during  kiddie  shows." 

MILAN  G.  STEELE,  Ritz  Theatre,  Pawn- 
ee, Okla.  "Signs  are  not  very  ef¥ective.  The 
most  effective  method,  I  find,  is  to  catch 
them  red-handed  and  lead  them  out  to  the 
lobby  and  have  a  talk  with  them.  Rather 
than  bawl  them  out,  I  try  to  point  out  the  an- 
noyance and  how  it  disturbs  other  patrons. 
When  it  has  been  brought  to  their  attention 
by  the  manager,  it  usually  stops — until  they 
forget  it  again." 

JOSEPH  M.  SAXON,  Port  Theatre, 
Brookport,  111.  "We  have  to  use  signs  to 
keep  people  from  going  up  into  the  projection 
booth  and  asking  them  not  to  take  bottles 
of  beverages  inside  the  theatre.  We  have  no 
water,    and    this    can    be    quite  annoying 


and  eventually  harmful.  When  we  took  over 
the  management  of  this  theatre  we  an- 
nounced over  a  loudspeaker  system  that  chil- 
dren found  talking  out  loud,  moving  from 
seat  to  seat,  or  engaging  in  any  other  dis- 
turbing practices,  would  be  put  out  of  the 
show  and  disqualified  from  coming  again. 
Result:  we  have  an  orderly  theatre." 

GUS  CARLSON,  People's  Theatre,  Su- 
perior,Wis.  "Signs?  No.  Only  once  was  a 
seat-slasher  caught.  If  youngsters  are  un- 
manageable and  do  not  respond  to  supervi- 
sion, they  are  ejected  and  kept  from  attend- 
ing until  they  promise  to  behave.  That 
seems  to  be  the  most  effective  way." 

LEONARD  BLOOM,  Avenue  U  The- 
atre, Brooklyn,  N.  Y.  "I'd  say  signs  do  help, 
but  a  periodic  check  of  the  theatre  seems  to 
be  more  of  an  iron  hand.  They  know  they're 
being  watched.  It's  quite  difficult  to  control 
destructive  practices.  I,  for  one.  would  cer- 
tainly like  to  know  how  to  eliminate  them 
entirely." 

W.  BYRON  JONES,  Jr.,  Cameo  The- 
tre,  Bristol,  Va.  "Signs  encourage  nuisance 
practices.  Also  ineffective  are  screen  an- 
nouncements about  seat-cutting,  lovers, 
smoking  and  any  other  don'ts  about  the  the- 
atre. Patrons  go  to  the  movies  to  be  enter- 
tained, not  to  see  a  lot  of  screen  advertising 
and  messages.  The  manager  (and  this  should 
also  apply  to  the  rest  of  the  staff)  should  get 
to  know  youngsters  by  name  and  be  their 
buddy.  Kindness  wins  every  time.  But  you 
will  always  have  seat-cutting.  Train  your 
ushers  to  be  on  the  lookout  for  anyone  with 
knives  and  have  them  check  their  cutlery 
at  the  door.  Best  bet:  use  your  kiddie  shows 
to  teach  youngsters  about  destruction  in  the 
theatre  by  showing  them  a  slashed  seat  and 
a  nice  new  one,  from  the  stage,  and  that 
way  you  won't  need  signs  posted  around  the 
theatre." 

L.  J.  FROWNFELTER,  Bonnie  The- 
atre, Bagley,  Iowa.  "I  am  very  fortunate  as 
far  as  nuisance  practices  are  concerned  ex- 
cept for  tobacco-chewers  who  expectorate 
down  the  walls.  I  have  no  solution  for  this 
yet.  I  am  just  a  beginner  exhibitor,  and 
will  be  glad  to  hear  from  any  I.M.P.S.  mem- 
ber who  cares  to  suggest  any  helpful  hints." 

J.  DON  EDWARDS,  Sr.,  Park  Theatre, 
Williamsport,  Pa.  "Using  signs  only  brings 
more  marks  on  walls.  If  a  matron  is  on  the 
job,  it's  very  seldom  that  the  walls  are 
marked.  If  there  is  no  matron,  then  I  be- 
lieve it  would  be  a  good  idea  to  have  the 
candy  attendant  or  a  girl  usher  drop  into  the 
restroom   (girls',  of  course)   ever  so  often. 


I  find  that  the  ladies'  rest  rooms  are  always 
the  ones  that  are  marked.  To  avoid  destruc- 
tive practices,  have  ushers  in  plain  clothes 
sit  in  different  sections  of  the  auditorium. 
When  guilty  persons  are  detected,  talk  to 
them,  get  their  names  and  their  right  ad- 
dresses; make  them  pay  for  damage  (in  a 
nice  way).  Often  when  the  ringleader  or 
"toughie"  is  handled  in  the  right  manner, 
the  nuisance  stops.  I  am  glad  to  say  that 
we  have  had  little  trouble  in  having  our 
seats  slashed.   It  happened  only  once." 

MERRITT  A.  KYSER,  Aurora  Theatre, 
East  Aurora,  N.  Y.  "Signs  are  not  good; 
they  call  attention  to  something  the  patron 
may  not  have  thought  of.  Far  from  seat- 
slashing  (of  which  we've  only  had  five  or 
six  seats  cut  in  25  years'  operation),  our 
most  destructive  practices  occur  in  ladies' 
rest  rooms.  They  were  stealing  toilet  tis- 
sue, but  we  corrected  this  by  installing  single- 
sheet  dispensers." 


I.M.P.S.  Member  Report 

Rings  Bell  by  Opening 
Door  to  Opportunity 

(Continued  from  Page  20) 
passed  up  as  a  piece  of  news,  and  the  display 
was  reported  in  the  Salem  Nezvs — in  a  story 
that  gave  full  details  about  Dr.  Muriel  Thomas, 
Supervisor  of  Nurses  at  Lynn  Hospital,  and 
her  interesting  hobby,  but  did  not  neglect  to 
mention  that  the  event  was  held  in  connection 
with  the  showing  of  "The  Miracle  of  the  Bells." 

That's  what  we  call  bringing  things  down  to 
a  focus  of  local  interest.  But  the  Plaza  did  not 
stop  there  in  its  "home  town"  connection  with 
the  Hollywood  attraction,  and  its  star.  For  one 
of  the  Plaza's  ushers,  Robert  Migneault  by 
name,  is  a  talented  artist  and  he  did  a  pastel 
crayon  sketch  of  Valli  which  was  displayed  in 
a  local  music  store  window.  This,  likewise, 
was  the  subject  of  a  piece  in  the  Salem  Nezi's. 


I.M.P.S.  Member  Report 

'Unknown  Woman'  Post 
Card  Gag  Goes  Over  Big 

(Continued  from  Page  20) 
see  you  at  the  Lex  Theatre,  where  I  will 
be  on  August  15th.   (Signed)  The  Unknown 
Woman." 

For  "The  Pirate"  Demos  used  the  long- 
distance approach.  He  plugged  the  picture 
via  a  center  page  layout  on  the  weekly  pro- 
gram 14  days  in  advance,  and  brought  it 
to  the  front  page  four  days  before  opening. 
For  this  film  he  advertised  in  the  "Chicago 
Maroon,"  University  of  Chicago  student 
paper,  thus  making  a  direct  appeal  to  a  class 
audience  he  felt  would  go  for  the  picture. 


Where  Did  That  Idea  Come  From? 

I.M.P.S.  Member  Al  Swett,  B  &  B  Theatres  Co.,  Jacksonville,  offers  for  considera- 
tion a  pet  theory  he  says  he  has  had  for  some  time  with  reference  to  the  training  of 
new  personnel  by  showing  "how  the  other  fellow's  mind  works." 

Swett's  suggestion  is  to  go  behind  the  actual  details  used  in  the  campaign  and 
reveal  how,  what  and  why  the  showman  arrived  at  the  ideas  he  ultimately  selected 
for  selling  his  attraction.  And  he  wants  fellow  I.M.P.S.  members  to  consider  if  it 
wouldn't  be  helpful  for  them  not  only  to  report  the  campaign  or  details  of  it,  but 
also  "what  made  him  think  of  this  idea?  What  started  him  on  all  8  to  push  this  idea? 
Just  what  was  the  germ  that  made  his  mind  go  popping  off,  so  to  speak  ...  I  have  a 
notion  that  if  such  complete  explanation,  starting  back  to  the  point  of  how  the  idea, 
was  born  and  particularly  what  caused  the  point  to  be  born,  this  would  give  the  rest 
of  the  members  new  lines  of  thought." 

There  it  is — now  how  about  it?  We'd  like  to  have  your  slant  on  this  interesting  and 
mighty  original  suggestion. 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


American  Movies  Ballyhooed 
At  Theatres  Around  Globe 


It  may  be  sad  news  to  the  "social  conscious- 
ness" boys  who  pan  Hollywood  product  for  its 
"escapist  complex,"  but  it's  a  fact  that  movie 
showmen  around  the  world  turn  on  their  best 
ballyhoo  for  American  pictures — for  the  good 
reason,  it  would  seem,  that  more  of  their  patrons 
prefer  the  American  style  of  film  entertainment. 

Backed  by  American  methods  of  exploitation — 
through  an  assist  from  representatives  of  Motion 
Picture  Export  Association — the  Hollywood 
pictures  are  the  ones  which  get  the  flash  fronts, 
the  special  parades  and  other  drum-beating  de- 
vices in  foreign  lands. 

Advonce  Guard 

The  success  of  the  films  abroad,  despite  eco- 
nomic, ideologic  and,  in  some  instances,  alleg- 
edly "patriotic"  opposition,  should  be  an  old 
story  by  now.  But  what  is  not  so  well  noted  is 
that  exhibitors  abroad,  in  giving  ballyhoo  to 
Hollywood  attractions,  are  acting  as  an  advance 
guard  in  selling  America  and  its  goods  and 
modes — from  commodities  to  coiffures — from  the 
Hague  to  Batavia,  Vienna  to  Singapore. 

Moreover,  exhibitors  abroad  are  said  to  be 
willing  and  able  to  study  and  apply  the  exploita- 
tion techniques  favored  in  America  as  made 
available  to  them  by  MPEA. 

Thus,  our  old  friend  the  sandwich  man,  who 
walks  our  own  Main  Street  to  tell  people  what's 
playing  at  the  Capitol  or  the  Gem,  also  wends 
about  the  streets  of  Vienna  to  advertise  "Lost 
Angel,"  and  those  of  Soerabaya  in  Netherlands 
East  Indies  to  acquaint  the  populace  with  the 
coming  of  "The  Egg  and  I." 

Man  on  Horse 

The  man  on  the  horse  ballyhoos  "Destry 
Rides  Again"  in  Berlin.  Astride  a  camel  he 
boosts  the  showing  of  "Ali  Baba"  in  Vienna. 
Driving  a  water  buffalo  he  tells  the  Japs  where 
they  can  go  to  chuckle  over  Laurel  and  Hardy 
in    "The  Bullfighters." 

And  fronts !  They  all  use  fronts.  In  Berlin 
the  Filmbuehne  Wien  put  up  a  front  which  even 
Broadway  would  stare  at — a  small-scale  repro- 
duction of  Notre  Dame  cathedral  for  "Der 
Gloecker  von  Notre  Dame"  which  is  "The 
Hunchback  of  Notre  Dame"  in  Teutonic  gut- 
turals. 

Octopus  on  Marquee 

In  Vienna  the  Uranio  put  an  octopus  on  the 
marquee  for  "Reap  the  Wild  Wind."  The  sign 
faced  the  Russian  zone.  The  moment  fans 
knew  a  picture  from  America  was  available, 
they  came  over  from  the  Soviet  section  in 
droves  to  look  at  what  their  press  would  prob- 


JAPAN.  Here's  how  a  Kyote  exhibitor 
sold  his  showing  of  "The  Bullfighters." 


ably  call  an  example  of  "decadent  burgeoisie." 

But  in  Amsterdam  the  Dutchboys  really  went 
to  town.  Not  only  did  the  Capitol  build  a  front 
for  "De  Zwarte  Zwan,"  ("The  Black  Swan") 
but  it  started  off  the  show  with  a  parade  and 
a  band  concert  by  the  Amsterdam  police  band 
and  chorus. 

In  Tokyo  exploiteers  got  display  space  atop 
the  celebrated  Mitsukoski  department  store, 
where  saki-drinking  Japanese  apparently  were 
not  adverse  to  gape  at  a  giant  whiskey  bottle 
flanked  by  Japanese  characters  advising  that 
"The  Lost  Week  End"  was  in  town. 

Incidentally,  the  ease  with  which  American 
films  lend  themselves  to  tieups  with  stores  to 
create  demand  for  American  products  is  high- 
lighted by  two  Vienna  tieups. 

One  window  for  "Our  Vines  Have  Tender 
Grapes,"  capitalized  on  the  title  plus  cutouts  of 
a  boy  and  a  girl  wearing  American  style  clothing. 
Another,  placed  in  a  beauty  shop  displayed 
Hollywood  hairdos  and  American  cosmetics. 


English  Showman  Holds 
'Ideol  Husband'  Contest 

For  the  booking  of  Korda's  "Ideal  Husband" 
at  the  Odeon,  Yeovil,  England,  Manager  J.  E. 
Browne  arranged  for  the  two  local  newspapers 
to  run  a  contest  for  the  best  postcards  giving 
six  qualifications  which  entrants  consider  es- 
sential to  the  making  of  an  ideal  husband.  Prizes 
were  provided  by  retailers  who  also  partici- 
pated in  tieups. 

Other  excellent  displays  were  arranged  with 
furnishers,  gown  and  book  stores,  and  two 
thousand  specially  printed  bookmarks  were  dis- 
tributed through  all  the  commercial  and  muni- 
cipal libraries  in  the  town. 


National  Savings  Tieup 
For  'Years'  in  Wales 

Combining  his  activities  as  manager  of  the 
Odeon,  Rhyl,  North  Wales,  and  chairman  of 
the  local  publicity  committee  for  National  Sav- 
ings, Mr.  C.  Smith  arranged  for  a  special 
"Best  Years  of  Our  Lives"  savings  campaign 
to  coincide  with  the  showing  of  the  Samuel 
Goldwyn  production  at  his  theatre. 

Several  hundred  double  crown  posters  were 
designed  and  displays  were  entered  in  a  pro- 
cession. Seventy  children  participated  in  a 
sand-castle  competition  which  was  judged  by 
members  of  the  council  and  rounded  off  the 
campaign. 


AMSTERDAM.  Police  participated  in  the 
Capitol's  "Black  Swan"  Parade. 


VIENNA.  Austrian  version  of  sandwich 
man  ballyhooing  "Lost  Angel." 


EAST  INDIES.  A  street  stunt  for  "The 
Egg  and  I"  at  Capitol,  Soerabaya. 


VIENNA.  This  "Reap  the  Wild  Wind" 
ballyhoo  coaxed  even  Soviet  sector  resi- 
dents to  U.  S.  zone's  Urania  Theatre. 


SINGAPORE.  Lots  of  light  and  display 
for  "Miracle"  at  the  Cathay  Theatre. 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


25 


Local  Assist  Newspaper 
Campaign  for  Kaye  Film 

A  $750,000  local  assist  newspaper  campaign 
covering  74  key  city  runs  for  the  simultaneous 
Nov.  Sth  week  national  release  of  Samuel  Gold- 
wyn's  Danny  Kaye  Technicolor  comedy,  "A 
Star  Is  Born,"  was  announced  this  week  by  the 
Goldvvyn  office  in  New  York.  The  national  re- 
lease will  also  be  backed  by  extensive  local 
radio  time  in  support  of  specific  engagements. 

The  newspaper  campaign  will  have  two 
phases.  The  first  includes  nationally  placed  ads 
in  Sunday  supplements  breaking  one  in  each 
newspaper  beginning  the  first  week  in  October. 
After  four  consecutive  insertions  (with  no  two 
ads  in  the  same  supplement),  the  local  coopera- 
tive campaign  will  begin.  The  campaign  is 
being  handled  by  the  Monroe  Greenthal  Agency. 

Local  radio  support  will  utilize  the  special 
material  of  Benny  Goodman,  Tommy  Dorsey, 
Louis  Armstrong,  Lionel  Hampton  and  Charlie 
Barnet,  who  star  with  Kaye.  Five  sets  of 
open-end  interviews  and  15-minute  recordings  of 
the  jazzmen  acting  as  their  own  jockeys  will 
be  available. 

Timed  to  national  release  day  (K-Day)  will 
be  numerous  merchandise  tieups,  including  the 
Sigfrid  Lonegren  Co.,  (wallpaper),  Onandaga 
Silk  (silk  jacquard)  and  Signet  Ties  (neck- 
wear), Ideal  Toy  and  Novelty  (plastic  musical 
instruments)  and  Karu  Jewelry  (lapel  pins). 

Six  major  music  publishers  and  six  large 
phonograph  companies  all  have  large-scale  co- 
operative advertising  and  exploitation  projects 
tied  up  with  the  film's  key  city  engagements. 


Index  for  July,  1948 

Ballyhoo,    Display,    Stunts    Stage  Comeback 

July  17, 

Brass  Tacks  of  Theatre  Management 

Let's  Restore  Ambitious  Employes ....  July  3. 
Showmanship  vs.  Harebrained  Ideas  ...  July  1 7, 
Some  Facts  on  Screen  Advertising.  ...  July  10, 
That  Unexplored  Customer  Paydirt .  .  .  .  July  24, 
To  Arms  Against  Itinerant  Shows  !...  .July  31, 

Equipment    and    Maintenance  July  17,  pp.- El 

Exploitation  Campaigns — By  Pictures 

Albuquerque   July  10, 

Bad    Sister   July  10, 

Bride  Goes  Wild,  The  July  3, 

Easter   Parade   July  10, 

Iron    Curtain,    The  July  17, 

Key  Largo   July  24, 

Miranda   July  24, 

Exploitation  Campaigns — By  Stunts 

Air  Show  for  Waiting  Patrons  July  10, 

Canadian  Stunts  to  Improve  Patronage ..  July  10, 

Can't  Resist  a  Parade  July  3, 

Cooperation  in   Big  Way  July  31, 

Dramatic    Society    Plugs  July  10, 

Dream  Girl  Photo  Contest  July  31, 

Female    Minstrel    Show  July  10, 

'Jungle  Scout'  Club  Boosts  Buck 

Reissue   July  17, 

Local   Personality    Payoff  July  17, 

'Monkey'  Used  for  'Tarzan'  Duo  July  31, 

Old   Time   Showmanship  July  17, 

Popularity,  Not  Beauty,  Contests  July  17, 

Real  Indians  for  Stunt  July  31, 

'Summer    Hit    Wave'  July  24, 

Treasure    Hunt   July  3, 

What  Stunt  Cost  Only  $1.25?  July  10. 

'You  May  Be  In  It'  Stunt  July  24, 

Index  for  June,  1948  July  17, 

Money  Dates  for  August  July  10, 

Shovi^manalysis : 

Emperor    Waltz.    The  .July  10, 

Give  My  Regards  to  Broadway  July  3, 

Pitfall   July  31, 

Theatre  Management — Special  Articles 
B.  &  K.  Houses  Put  in  More  Popcorn 

Stands   July  31, 

Baseball    Jamboree   July  10, 

Brooklyn     Paramount     Holds     Vacation  , 

Contest   July  17, 

Direct   Mail   to   Kids   Exploits  Special 

Show  July  24, 

GB    Junior    Club,    England,    in  Civic 

Competition   July  24 

Goodwill    Builder-Upper   July  lo! 

Greenpoint  Theatre  Tells  About  Theatre.  July  3, 

Ice  Cream  Matinees  July  3, 

Long     Theatres     Names     Hit  Parade 

Winners   July  17, 

Streeter  Fmds  Hypo  for  Saturday  Kid 

Matinees   July  10 

Would-Be    Patron    Offers    Remedy'  for 

Industry    Ills   July  31, 


p.  15 

p.  11 
p.  18 
p.  18 
p.  14 
p.  18 
E24 


p.  23 
p.23 
p.  18 
p.  12 
p.  23 
p.  14 
p.  23 

p.  9 
p.  9 
p.  IS 
p.  9 
p.  12 
p.  14 
p.  23 
p.  20 
p.  20 
p.  23 
p.  12 
p.  24 

p.  23 
p.  20 
p.  12 


p.  18 
p.  18 

p.  18 

p.  14 

p.  14 
p.  IS 
p.  11 
p.  14 

p.  18 

p.  18 

p.  18 


MONSTERS  ON  LOOSE.  Manager  Robert 
R.  Portle  of  Loe'w's  Poll  Elm  Street  Theatre, 
Worcester,  Mass.  came  up  with  a  couple  of 
real  monsters  for  the  "Bride"  and  "Son"  of 
Frankenstein,  Realart  reissues,  and  rode  them 
all  around  town  in  a  1911  Reo.  If  the  mon- 
sters don't  get  them  into  the  theatre,  you 
may  be  sure  the  Reo  will.  Note  to  automo- 
bile men:  the  Reo  is  not  for  sale. 


I.M.P.S.  Member  Report 

Diem  Finds  'Blandings' 
Perfect  for  Co-op  Ads 

ROBERT  E.  DIEM,  like  many  others, 
found  that  "Mr.  Blandings  'Builds  His 
Dream  House"  lends  itself  especially  well  to 
cooperative  advertising.  Diem,  acting  man- 
ager at  Loew's  Theatre,  Wilmington,  Del., 
took  full  advantage  of  this  fact  during  the 
two-week  run  of  the  film  at  his  playhouse. 
The  most  direct  tieup  was,  of  course,  with 
real  estate  outfits.  In  Wilmintgon  there  is 
a  new  home  development  at  Willow  Run, 
and  the  agents  Gilpin,  Van  Trump  and  Mont- 
gomery ran  a  two-column,  65-line  ad  headed 
by  a  cut  of  Grant,  Lo}^  and  Douglas  over- 
looking one  of  the  Willow  Run  dream 
houses  in  a  local  paper.  In  a  special  box 
toward  the  end  of  the  ad  was  a  direct  plug 
for  the  picture. 

General  Electric,  through  the  local  agents, 
Alexander  H.  McDaniel,  Inc.,  came  through 
with  a  four-column,  42-line  ad  showing  vari- 
ous appliances  encased  in  the  dream  house. 
The  Ellis  Sisters  beauty  shop  showed  a 
picture  of  Myrna  Loy's  hair-do  and  sug- 
gested forcefully  that  "you"  can  have  it  too. 

An  unusual  type  of  advertising  sprang 
up  when  H.  H.  Rosin  Co.,  real  estate  agents, 
ran  an  ad  in  the  classified  section  ofifering 
ten  tickets  for  the  picture  to  anyone  buying 
one  of  their  houses. 

A  big  window  tieup  at  Braunstein's 
Woman's  Store  featured  a  blowup  of  the 
plans  of  Blandings'  much  discussed  domicile. 
And  we  mustn't  forget  that  Diem  persuaded 
the  Delmar  News  Agency  to  banner  ten — 
that's  right,  ten — of  their  trucks. 


Bklyn.  Beauty  Contest  on 
'Texas,  Bklyn.,  Heaven' 

A  beauty  contest  to  select  Brooklyn's  "Most 
Heavenly  Miss"  will  be  held  at  Ravenhall 
Park,  Coney  Island,  September  18,  it  was  an- 
nounced this  week  by  United  Artists,  which  is 
sponsoring  the  event  in  honor  of  its  film  "Texas, 
Brooklyn  and  Heaven,"  which  will  premiere  at 
the  Brooklyn  Strand  on  Oct.  1. 

The  contest  will  be  a  highpoint  of  the  cere- 
monies of  Coney  Island's  Golden  Jubilee  Mardi 
Gras,  being  held  September  13-18,  and 
winner  will  join  in  the  grand  finale  parade 


Local-National  Angle  in 
New  Movie  Audience  Game 

An  audience-participation  game  called  "Puz- 
zle-Bank" was  demonstrated  in  New  York  last 
week  by  Curtis  Mitchell,  former  advertising  di- 
rector of  Paramount,  and  his  associates  in  Enter- 
prise House,  Inc.,  which  will  offer  the  game  for 
movie  theatre  presentation.  The  ^game  provides 
local  theatre  as  well  as  national  prizes  in  which 
local  winners  have  the  opportunity  to  try  for 
the  "jackpot"  by  telephone  from  the  stage  to 
Enterprise  House  headquarters  in  New  York. 
The  game  requires  14  or  less  minutes  playing 
time  in  the  individual  theatre. 

According  to  Mr.  Mitchell  and  his  associates, 
Moss  Leon,  Mervin  Hauser,  William  Powell  and 
Howard  Spellman,  the  plan  has  been  analyzed 
for  possible  infractions  of  lottery  or  gambling 
laws,  with  the  result  that  the  company  officials 
are  satisfied  there  will  be  no  difficulty  on  that 
score. 

"Puzzle-Bank"  questions  concern  outstanding 
pictures — in  release  for  some  time — and  person- 
alities. The  plan  provides  for  theatres  to  dis- 
tribute entry  ballots  which  contain  two  questions 
— such  as  identification  of  the  title  of  a  picture 
to  which  the  clue  is  a  scene  still.  Judges  ap- 
pointed by  the  theatre  select  the  four  best  an- 
swers, whose  authors  are  called  to  the  stage 
when  the  game  is  -played.  A  winner  of  a  quiz  in 
the  theatre  is  then  given  the  quiz  for  the  national 
prize — the  larger  the  number  of  theatres  using 
the  game,  the  larger  the  national  prize.  The  time 
element  does  not  af¥ect  the  national  prize,  since 
a  new  prize,  of  equal  value,  is  offered  immedi- 
ately any  one  person  wins  the  jackpot. 


'Flying  Squadron'  on 
'Venus'  Promotion 

A  "flying  squadron"  of  Universal-Interna- 
tional advertising,  publicity  and  exploitation  ex- 
ecutives including  Maurice  Bergman,  U-I  east- 
ern advertising  and  publicity  director,  Al  Hor- 
wits,  eastern  publicity  manager,  and  Charles 
Simonelli,  eastern  exploitation  manager,  will 
visit  approximately  20  key  cities  beginning  next 
week  on  advance  promotion  plans  for  "One 
Touch  of  Venus." 

Each  will  visit,  separately,  a  number  of  cities 
where  special  screenings  will  be  conducted  for 
critics,  radio  commentators  and  newspaper  col- 
umnists. At  the  same  time,  promotional  pro- 
grams will  be  geared  to  start  immediately  and 
carry  through  until  the  picture  opens.  Cities 
scheduled  for  visits  are  Baltimore,  Washington, 
Philadelphia,  Pittsburgh,  Cincinnati,  Chicago, 
Detroit,  Louisville,  Indianapolis  and  Cleveland. 


Police  Aid  'Relentless' 

Columbia's  "Relentless"  received  the  co- 
operation of  the  police  department  of  Trenton, 
N.  J.,  through  the  eflforts  of  Manager  Henry 
Scholl  of  the  Capitol.  The  police  allowed  Sdholl 
to  place  on  lampposts  in  the  busiest  and  most 
important  sections  of  the  city,  cards  announc- 
ing that  "Trenton's  police  are  'Relentless'  in 
their  work  for  safety  .  .  .  See  'Relentless  .  .  .  ," 
etc. 


the 


'Mermaid'  Radio  Disc 

More  than  450  radio  stations,  as  well  as  many 
exhibitors,  have  requested  copies  of  the  special 
13-m;nute  recording  made  by  Universal-Inter- 
national as  a  promotion  feature  for  "Mr.  Pea- 
body  and  the  Mermaid."  Record  features  Jack 
Pearl  as  Baron  Munchausen. 


26  SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 

Regional  Newsreel 

News  of  Events  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


MILWAUKEE 


John  McKay,  district  manager  of  Fox-Wis- 
consin's south  side  theatres  for  the  past  three 
months,  has  been  made  manager  of  the  three 
houses  operated  by  Standard  Theatres  in  Wau- 
kesha, Wis. — the  Park,  Avon  and  Pix,  the  only 
three  in  that  city.  McKay  succeeds  Charles 
Hacker,  who  has  gone  to  the  Radio  City  Music 
Hall,  New  York  City. 

At  Wisconsin's  Centennial  Exposition  at  the 
State  Fair  Grounds  during  the  last  three  weeks 
of  August,  Milwaukee  first-run  theatres  are 
putting  on  special  shows  for  exposition  visitors. 

It  is  reported  that  Bert  Pirosch,  formerly 
booker  at  MGM  at  Milwaukee,  is  now  located  in 
Los  Angeles  as  film  buyer  with  Fox  West 
Coast  Theatres.  Helen  Bliss,  formerly  head 
inspectress  at  MGM,  recently  married  Lt.  Col. 
Dale  Brooks,  expects  to  move  to  Fort  Scott, 
111.,  to  be  near  her  husband.  Lt.  Commander 
F.  M.  De  Lorenzo,  son  of  Frank  De  Lorenzo, 
projectionist  at  the  Alhambra,  Milwaukee,  is 
here  visiting  his  parents. 

Ray  Bonner  of  Gallag'her  Films,  Milwaukee, 
is  on  vacation  in  northern  Wisconsin.  Verne 
Touchet,  formerly  associated  with  Fox  Wiscon- 
sin in  Milwaukee,  and  now  in  Fond  du  Lac,  in  a 
manufacturing  business,  visited  film  friends  here. 

Hugo  Vogel,  of  Theatre  Equipment  &  Supply 
Co.,  is  back  from  Waupaca,  Wis.,  where  he 
conferred  with  Albert  Behm,  the  new  owner 
of  the  State. 


DENVER 


Frank  Childs  has  quit  as  Selected  Pictures 
exchange  manager  and  will  take  a  two-weeks 
vacation  before  announcing  plans.  He  is  suc- 
ceeded by  H.  D.  George.  Charles  Klein,  part- 
ner in  the  Black  Hills  Amusement  Co.,  Dead- 
wood,  S.  D.,  and  wife  have  returned  from  a 
10-week  auto  tour  to  Chicago,  then  to  the 
west  coast  and  up  into  Canada. 

The  building  and  all  equipment  of  Glen 
McCarty's  Re.sort  Theatre,  Reserve,  N.  M., 
burned.  He  is  using  the  high  school  auditorium 
temporarily.  James  Morrison,  charter  mem- 
ber of  the  Rocky  Mountain  Screen  Club,  and 
retired  20th  Century-Fox  branch  manager,  was 
given  an  honorary  life  membership  in  the  club. 

Frank  Gulp,  Tabor  manager,  is  recovering 
nicely  from  a  recent  operation.  Charline  Davis, 
daughter  of  Dave  Davis,  Atlas  Theatres  gen- 
era! manager,  and  Clark  Wingate,  were  married 
in  Los  Angeles.  Hugh  Rennie,  Monogram  sales- 
man, operated  on  last  week,  is  getting  along 
nicely. 

Columbia  District  Manager  Jerry  Safron 
spent  two  days  here  conferring  with  Robert 
Hill,  branch  manager.  Bernard  Newman,  owner 
of  the  Gem,  Walsh,  Colo.,  was  named  president 
of  the  Walsh  chamber  of  commerce. 


PHILADELPHIA 


Lewcn  Pizor,  head  of  United  Motion  Pic- 
ture Theatre  Owners,  has  asked  that  all  local 
distributors  cooperate  in  Youth  Month  sched- 
uled for  September.  Film  Classics  Branch 
Manager  Mort  Magill  returned  from  a  New 
York  sales  meeting  all  pepped  up.  The  Motion 


REGIONAL  NEWS  INDEX 


Atlanta    30 

Baltimore    30 

Boston    29 

Chicago    30 

Cincinnati    28 

Cleveland    28 

Columbus    29 

Dallas    27 

Denver     26 

Harrisburg   30 

Hartford   27 

Indianapolis    26 

Kansas  City    29 

Los  Angeles   26 

Louisville   29 

Minneapolis   28 

Milwaukee    26 

New  'Haven   30 

Oklahoma  City    28  • 

Omaha    26 

Philadelphia    26 

Phoenix    30 

Portland    27 

St.  Louis    30 

Salt  Lake  City   28 

San  Francisco    27 

Toronto    29 

Vancouver   28 

Washington    29 


Picture  Associates  has  opened  is  membership 
to  bookers. 

Charley  Fayko,  head  of  the  Stanley  Warner 
art  department,  returned  from  his  vacation 
without  a  single  fish  story.  Morris  Wax's  Joy 
is  closed  indefinitely. 

Eagle  Lion's  newly-appointed  Eastern  Divi- 
sion Sales  Manager  Milton  E.  Cohen  was  feted 
at  a  luncheon  at  the  Warwick  this  week.  E  L 
Booker  Harold  Colton  finally  found  a  mid-city 
apartment.  Ben  Stern,  National  Screen  Ser- 
vice salesman,  has  returned  to  his  desk  after 
undergoing  an  operation  at  Mt.  Sinai  Hospital. 

Sylvia  Greenfield,  United  Artists  billing 
clerk,  announced  her  engagement  to  Herman 
Kress.  Gloria  Kostecky,  secretary  to  Stanley- 
Warners'  Ev.  Callow,  will  wed  Bob  Gable  (no 
relation  to  Clark,  Coral  or  Maurice)  on  Oct. 
30.  MGM  Office  Manager  Frank  Sculli  is 
spending  his  vacation  with  his  family  at  Wild- 
wood,  N.  J. 

Hal  Warner,  manager  of  the  Benson,  is  in 
Hahnemann  Hospital  with  a  back  condition. 
He  had  just  returned  from  a  Florida  vacation 
when  stricken. 

Warner  Booker  Virginia  O'Brien  is  touring 
the  New  England  states.  Lillian  Boehl,  book- 
keeping clerk ;  Harriet  Rosenstein,  stenogra- 
pher ;  and  Joe  Nicceo,  assistant  shipper,  were 
also  on  their  time  off^  from  the  Warner  ex- 
change. 


Virong  Slant? 

Moral  of  the  crime  prevention  short 
being  shown  at  Columbus,  Ohio  failed 
to  impress  one  light-fingered  patron. 
William  P.  Groves,  another  patron,  re- 
ported that  his  wallet  containing  $3  was 
stolen  during  showing  of  the  short. 
Groves  thought  that  perhaps  the  short 
delved  into  the  wrong  crime  subject. 
It  stressed  the  apprehension  of  murder- 
ers, not  pickpockets. 


OMAHA 


Murry  Greenbaum  of  Omaha  has  been  named 
Eagle  Lion  salesman  for  Nebraska.  Bill  Wink, 
Warners  salesman,  underwent  a  gall  bladder 
operation.  The  Movieland,  a  500-car  drive-in, 
is  being  opened  at  Yankton,  S.  D.,  by  Slaughter 
and  Butcher.  Oscar  Hanson,  Omaha,  will  book. 
Irving  Sherman,  assistant  manager  for  Colum- 
bia's exchange  operation,  was  in  the  city. 

Eagle  Lion  was  visited  by  Herman  Beiersdorf, 
divisional  manager  from  Dallas ;  Max  Young- 
stein,  vice-president  in  charge  of  publicity ;  and 
Publicist  Milt  Overman.  Overman  was  confined 
to  the  hotel  after  suffering  an  arthritic  attack, 
but  finally  was  put  on  a  plane  to  go  to  his 
Kansas  City  home. 

Vacationing  exhibitors  included :  A.  J.  Ander- 
son, Sloan,  la.,  back  after  three  weeks  in  the 
East ;  Harry  Lankhorst,  Hawarden,  la.,  in 
Minnesota ;  Henry  Saggau.  Dennison,  la.,  in 
Minnesota;  Ray  Brown,  Harlan,  la.,  at  Lake 
Okiboji;  Morris  Smead,  Council  Bluffs,  back 
after  a  summer  in  California. 

Vacationing  exchange  employes :  Mrs.  Viola 
Colburn,  MGM;  Cecilia  Wolbach,  MGM,  to 
St.  Louis ;  Fredda  Rathovich,  United  Artists,  to 
California ;  Dolores  Kraemper,  Universal-Inter- 
national, to  the  Pacific  Northwest ;  Sarah  Maisel 
of  U-I. 

Eagle  Lion  Branch  Manager  Ed  Cohen  cele- 
brated a  silver  wedding  anniversary. 


LOS  ANGELES 


Julius  Lamm  and  Sid  Holland  have  moved 
out  here  from  Cleveland,  and  opened  a  branch 
of  Theatrical  Enterprises  and  Theatre  Films  at 
1574  W.  Washington.  Both  are  veteran  theatre- 
men,  Lamm  having  been  with  Warners  for 
many  years.  They  are  handling  all  types  of 
card  games,  dinnerware,  wear-ever  pots,  pre- 
miums, toys  and  bikes. 

Pat  Patterson,  veteran  trade  paper  planter 
for  Universal-International  studio,  has  resigned, 
reportedly  to  go  into  the  theatre  business.  The 
Apollo  Theatre  on  Hollywood  Boulevard  has 
been  rented  to  Temple  Beth-El  for  the  High 
Holidays.  Fox  Belmont  Theatre  celebrated  its 
22d  anniversary  last  week  with  a  cake-cutting 
ceremony  on  the  stage,  presided  over  by  actress 
Carol  Forman.   Jack  Case  is  the  manager. 

The  Million  Dollar  Theatre  has  booked  Cab 
Calloway  for  the  week  of  Sept.  7,  without  his 
band.  He  will  appear  with  a  quartet.  Metzger- 
Srere  Theatres  has  taken  over  the  Coronado, 
Village  and  Palms  in  Coronado  Beach  from 
Hyde  &  Millen. 

On  the  night  of  Aug.  12,  the  Palace  Theatre 
held  a  special  showing  of  "The  Pearl."  Bene- 
ficiary of  the  proceeds  was  Comite  Beneficencia 
Mexicana. 


INDIANAPOLIS 


Robert  Meyer,  booker  at  Affiliated  Theatres, 
Inc.,  who  resigned  as  of  July  14,  will  become 
head  booker  at  the  20th  Century-Fox  exchange. 

Irving  Tamler  has  re-entered  the  theatre  busi- 
ness and  announces  the  building  of  a  300-car 
East  Side  drive-in  on  U.  S.  Road  52,  near  Foun- 
taintown,  Ind. 

Harvey    Cocks,    general    manager,  Quimby 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 

REGIONAL  NEWSREEL 


27 


Theatres,  Inc.,  Ft.  Wayne,  Ind.  is  spending  his 
vacation  at  Glen  Cove,  R.  I. 

Carl  Niesse,  operator  of  the  \'ogue,  is  suffer- 
ing with  recurrence  of  a  leg  injury  suffered  a 
year  ago  when  he  was  injured  in  an  automobile 
accident.  He  is  confined  to  his  home  at  Lake 
Wawasee,  Ind. 

Jerome  Heinlein  has  been  appointed  manager 
at  the  Arcade,  Gas  City,  Ind.,  succeeding  Lester 
Bailey.  Michael  Dellacona,  student  booker  at 
U-Int.  exchange  has  resigned  and  will  join 
the  U.  S.  regular  army.  Ed.  Campbell,  operator 
of  the  Campbell  Theatres,  is  spending  his  vaca- 
tion at  Benton  Harbor,  Alich. 

The  Indianapolis  Variety  Club  held  a  special 
meeting  on  Monday  "in  the  Paramount  screening- 
room  to  formulate  plans  for  the  annual  golf 
tournament,  Sept.  20  at  the  Broadmoor  Country 
Club. 


HARTFORD 


Loew-Poli,  Meriden,  Conn.,  will  reopen  about 
the  middle  of  September.  Al  Monty,  former 
manager  of  theatres  in  Waterbury  and  New 
Britain,  is  being  featured  in  a  new  amateur 
night    series    at    Loew-Poli    Palace,  Meriden. 

Lou  Cohen,  Loew-Poli,  Hartford ;  Walter 
Murphy,  Capitol,  New  London ;  Nick  Brickates, 
Warner  Garde,  New  London,  got  back  from 
vacations.  John  Pertrowski  is  new  assistant 
manager.  Garde,  New  London.  John  D'Amato, 
Palace,  New  Britain,  was  off  the  sick  list.  The 
Webb,  Wethersfield,  resumes  foreign  films  in 
September.  John  Doran  is  new  chief  of  staff. 
Center.  Denny  Rich,  Cameo,  Bristol,  was  ill. 

The  annual  managers  meeting  of  the  New 
England  zone  of  Warner  Bros.  Theatres  is  set 
for  Tuesday,  Aug.  31,  at  Racebrook  Country 
Club  in  Orange,  Conn. 

Connecticut's  State  Police  Commissioner  Ed- 
ward J.  Hickey  has  denied  the  application  of 
the  Naugatuck  Valley  Drive-In  Theatre  Corp. 
for  a  permit  to  operate  an  open-air  theatre  on 
the  Waterbury-Thomaston  Road. 

Raymond  Caine  is  manager  of  Columbia 
Amusements'  new  Cranston  Auto  Theatre,  Cran- 
ston, R.  I.  The  State,  Hartford,  reopens  after 
a  summer  closing  on  Aug.  25,  with  combination 
film  and  vaudeville  resumed  Sept.  10. 


SAN  FRANCISCO 


National  Youth  Program  activities  will  be 
under  way  early  in  San  Francisco  as  Mayor 
Elmer  Robinson  issued  invitations  for  Aug. 
24  to  all  civic,  welfare,  social  and  service  club 
leaders  to  attend  a  special  buffet  and  preview  of 
"Report  For  Action."  Youth  Month  will  be 
launched  with  a  city-wide  theatre  party  free  for 
all  youngsters  on  the  morning  of  Sept.  I,  when 
pictures  donated  by  the  exchanges  will  be  shown 
at  all  houses. 

Sale  of  United  Artists  Theatre  in  San  Fran- 
cisco and  four  Music  Hall  theatres  in  and 
around  Los  Angeles  to  Sherrill  Corwin  and 
Sol  Lesser  (who  purchased  50  per  cent  of 
United  Artists  interest  in  the  houses  and  all  of 
Joe  Blumenfeld's  holdings)  culminated  negotia- 
tions that  have  been  blocked  since  last  April 
because  of  title  problems  arising  from  assign- 
ment of  leases  on  the  project.  Blumenfeld  with 
his  sons.  Jack,  Nate  and  Abe,  still  operate  52 
theatres  in  Californa. 

Film  Row's  championship  basketball  team 
is  being  prepared  for  a  possible  barnstorming 
trip  to  Honolulu  this  fall  under  sponsorship  of 
Earl  Williams  of  the  Royal  Hawaiian  .\muse- 
rhent    Company.    William    Coovert,  divisional 


AD,  PRODUCTION  CHIEFS  HUDDLE. 
Important  subjects  on  the  agenda  of  Dore 
Schary  (right),  during  his  visit  to  MGM's 
home  office  in  New  York  last  week  included 
conferences  with  Advertising  Chief  Howard 
Dietz.  The  two  MGM  vice-presidents  are 
seen  above  during  their  confab  in  Dietz's 
office.  Amplifying  his  previous  statement, 
Schary,  before  returning  to  the  Coast,  said 
that  in  carrying  out  his  aim  "to  produce 
good  pictures  for  a  good  world,"  screen 
realism  can  "be  achieved  without  resort  to 
sordid  topics." 


manager  of  Golden  State  circuit,  is  vacationing 
at  Ben  Lommond.  Wedding  of  Joan  Wobber, 
daughter  of  Herman  Wobber,  20th  Century-Fox 
executive,  to  Marshall  Naify,  son  of  Michael 
Naify,  president  of  United  California  Theatres, 
Inc.,  is  set  for  Aug.  28. 

Irving  M.  Levin,  divisional  director  of  San 
Francisco  Theatres,  Inc.,  will  head  the  local 
motion  picture  industry's  Community  Chest  fall 
drive. 


DALLAS 


Joe  Rock,  formerly  head  of  the  Joe  Rock 
studios  of  Elstree,  England,  Friday  leased  for 
three  years  army  buildings  at  Camp  Wolters, 
near  Mineral  Wells,  Texas.  Rock  says  he'll 
install  a  one-stage  studio  there,  go  into  produc- 
tion of  "Cellblock"  within  ninety  days.  He'll 
bring  20  key  men  from  Hollywood,  recruit 
less-skilled  workers  from  the  area. 

Guy  Madison  and  Florence  Bates  played  to 
eight  capacity  audiences  at  the  2500-seat  Palace 
Thursday  and  Friday  as  "Texas,  Brooklyn  and 
Heaven"  was  premiered  here.  Madison  later 
planed  to  Hollywood.  Miss  Bates  went  by  train 
to  San  Antonio  for  a  brief  vacation.  Robert 
Golden,  producer  of  the  film,  left  Sunday  for 
New  York. 


PORTLAND 


Spokane's  35-year-old  Liberty  Theatre  has 
been  sold  again — this  time  to  W.  K.  Beckwith, 
prominent  Pacific  Northwest  theatre  executive, 
who  purchased  from  Gamble  Theatre  Enter- 
prises. Beckwith  has  an  interest  in  the  Ritz, 
Spokane.  He  and  W.  L.  Seale.  another  part 
owner  of  the  Ritz,  continue  to  operate  jointly  a 
new  house  at  Moses  Lake,  Wash.  Beckwith  also 
owns  theatres  in  Issaquah  and  North  Bend, 
Wash.  The  staff  and  policies  of  the  Liberty  will 
remain  the  same.  Robert  Swift  will  be  assistant 
manager. 

Built  in  1913  at  a  cost  of  $150,000,  the  Liberty 
was  operated  a*  a  vaudeville  house ;  in  1927 
Spokane's  first  "talkies"  were  introduced  there. 
Ray  A.  Grombacher,  who  had  managed  it  since 
(Continued  on  Page  28) 


A.  Blumenfeld 

Blumenfeld  Theatres, 
San  Francisco,  Cal., 
says : 


"THE  SERVICE  ALTEC  PERFORMS 
ACTUALLY  PRESERVES  MY  ASSETS" 


?f  There  has  been  a  lot  of  improve- 
ment in  what  sound  does  to  give 
the  product  we  show  better  en- 
tertainment value,  and  the  direc- 
tors on  the  Coast  are  exploiting 
sound  more  all  the  time.  The  re- 
search work  the  Altec  scientists 
are  constantly  doing  pays  off  in 
the  new  methods  the  Altec  in- 
spector is  provided  with  for  get- 
ting the  improved  sound  off  the 
sound  track  in  my  theatres.  In 
times  like  the  present,  when  an 
exhibitor  has  to  make  every 
effort  to  keep  his  patrons  from 


being  lured  away  by  non-theatre 
entertainment,  the  service  Altec 
performs  in  my  theatres  actually 
preserves  my  assets.  It  adds  to 
my  assurance  to  know  that  Altec 
devotes  its  efforts  one  hundred 
percent  to  improving  my  busi- 
ness, and  does  not  spend  its 
energies  in  other  fields.99 


^Amc 

161  Sixth  Avenue 
New  York  13,  N.  Y. 


Altec  Service,  known  for  its  serv- 
ice "over  and  above  the  contract" 
is  a  vital  ingredient  of  your  thea- 
tre's ability  to  meet  successfully 
the  competition  of  other  forms 
of  entertainment.  An  Altec 
Service  contract  is  the  soundest 
long  term  investment  anexhibitor 
can  make  today. 


THE  SERVICE  ORGANIZATION  OF  THE  MOTION  PICTURE  INDUSTRY 


28 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 

REGIONAL  NEWSREEL 


{Continued  from  Page  27) 
1915,  spent  $100,000  to  rebuild  it  in  1927,  but 
he  sold  his  share  in  the  business  in  1932.  The 
Gamble  Theatres  purchased  the  Liberty  from 
the  Evergreen  chain  in  1948.  W.  R.  Gamble 
managed  it  until  its  recent  sale. 


SALT  LAKE  CITY 


Director  Frank  Borzage,  a  native  of  Salt 
Lake  City,  made  his  first  visit  home  in  three 
years  and  entertained  Red  Skelton  and  wife  at 
the  Borzage  family  farm.  Columbia  Assistant 
Manager  of  Branch  Operations  Irving  Sher- 
man was  here  conferring  with  Branch  Manager 
William  Seib.  Service  Theatre  Supply  Man- 
ager Alvin  C.  Knox  attended  a  company  meet- 
ing in  Los  Angeles. 

Roy  Pickerell,  20th-Fox  booker,  visited  in 
San  Francisco  and  Los  Angeles  on  his  vaca- 
tion. Manager  Harry  Blake  of  the  Studio 
Theatre,  recently  recovered  from  an  operation 
on  his  neck,  has  a  vacation  coming  this  month. 
Warner  Booker  Ralph  Piza  spent  his  off-time 
in  Nevada.  Ann  Sheridan  stopped  here  en  route 
back  to  Hollywood  from  a  Connecticut  vaca- 
tion. 

The  local  Motion  Picture  Club  will  hold 
its  annual  outing  on  Aug.  26  at  some  nearby 
canyon  to  be  selected,  President  Warren  But- 
ler announced.  Film  Classics  Manager  Joe 
McElhinney  is  covering  the  Idaho  territory. 


OKLAHOMA  CITY 


A  new  500-car  drive-in  theatre  for  Tinker 
field  employees  and  residents  of  Midwest  City, 
was  opened  Aug.  10.  Wetumka,  Okla.,  opened 
its  new  Redskin  Theatre  Aug.  10.  It  is  owned 
and  operated  by  Cecil  Duncan.  » 

The  Tower  and  Capitol  theatres  are  coop- 
erating with  the  C.  R.  Anthony  Stores  of  Okla- 
homa City  by  giving  a  matinee  for  kiddies  on 
Aug.  28.  A  free  coupon  is  in  a  local  paper;  all 
the  children  have  to  do  is  take  it  to  an  Anthony 
store  and  have  it  signed. 

.Will  Rogers  and  May  Theatres  held  a  Mid- 
nite  Jinx  Show  on  Friday  13  at  11  :13.  They  are 
showing  "The  Mad  Monster"  and  "Panthers"  a 
double  horror  show.  The  Plaza  also  had  a 
Midnite  Jinx  Show  on  Friday  13  at  11 :30,  show- 
ing "The  Cat  Creeps." 

The  Oklahoma  Tax  Commission  (research 
division)  reported  20  new  theatres  in  operation 
in  its  quarterly  report  for  April,  May  and  June 
1948,  with  17  going  out  of  business  and  eight 
having  changed  ownership. 


CINCINNATI 


Morris  Lefko  will  be  honored  with  a  testi- 
monial dinner  at  the  William  Penn  Hotel,  Mon- 
day, Aug.  30,  by  the  Pittsburgh  Variety  Club, 
on  his  promotion  to  RKO  Eastern  Central  Dis- 
trict Manager.  Lefko  will  shortly  move  to 
Cleveland,  where  he  now  has  his  business  head- 
quarters, Cincinnati  being  under  his  jurisdiction. 

Ray  Frisz,  of  the  Chakeres  Circuit,  Spring- 
field, and  Mrs.  Frisz  are  back  from  a  western 
vacation  trip.  George  Fetick  and  Mrs.  Fetick, 
Cincinnati,  are  leaving  for  a  three-week  motor 
trip  to  the  west  coast. 

Sam  Switow,  Louisville,  Ky.,  visited  the  ex- 


Gulistan  Wilton  Theotre  Carpet 
JOE   HORNSTEIh    has  iff 


Forgetful 

Drive-in  theatre  managers  in  the  Kan- 
sas City  area  would  give  a  pretty  penny 
if  a  method  could  be  found  to  keep  pa- 
trons from  driving  away  with  the  in-a- 
car  speakers.  It's  a  nightly  occurrence  to 
have  a  patron  yank  a  speaker  from  its 
stand  as  he  starts  to  drive  away.  The 
theatres  print  bulletins  on  the  subject, 
make  announcements  over  the  loud 
speaker  system  and  on  the  screen,  but 
still  there's  no  stopping  it.  Customers 
just  will  be  forgetful. 


changes  the  past  week,  arranging  for  the  open- 
ing of  the  new  drive-in  theatre  in  Bluefield 
which  he  and  Max  Matz  will  open  soon.  Lee 
Goldberg,  Popular  Pictures,  made  a  trip  to 
Louisville,  Ky.,  and  visited  Col.  Fred  Levy. 
Irene  Meek  has  resigned  as  booker  and  secre- 
tary for  Popular  Pictures.  M.  G.  Thomas, 
branch  manager  of  the  local  Altec  Service  ofifice, 
has  returned  from  a  vacation  at  Lake  Winnipe- 
saukee,  Meredith,  N.  H. 

Charles  Sc'hroeder,  Warner  West  Virginia 
salesman,  and  Mrs.  Schroeder,  are  receiving 
congratulations  on  the  arrival  of  their  new  6V2- 
pound  son,  Ronald  Arthur,  on  Aug.  5,  their 
firstborn.  Marian  Wordeman  Budde,  former 
secretary  to  Mike  Spanagel,  of  the  White-Lisbon 
circuit,  is  carrying  on  for  Miss  Reicliel  during 
her  absence. 


VANCOUVER 


space  in  Vancouver  is  at  a  premium  and  dis- 
tributing concerns  which  have  opened  branches 
here  have  had  to  take  make-shift  quarters,  some 
quite  a  distance  from  the  Vancouver  Film  Build- 
ing. Among  them  are  Selznick  Releasing  Or- 
ganization, Coast  Films,  Foto-Nite,  Alliance 
Films  and  General  Theatre  Supply. 

Bette  Rousselet  of  the  Odeon  Circuit's  dis- 
trict ofifice  was  married  to  Eric  Ajello,  radio 
script  writer  of  Boise,  Idaho.    Both  formerly 


New  Theatres 


Marion,  Ind. — Hohman-Clinton  Corp.  men  announced 
they  would  exercise  an  option  on  a  site  here  for  1,300- 
seat  movie  house. 

Vicksburg,  Miss. — Mrs.  E.  H.  Bounds,  manager  ot 
the  local  Joy  Houck  Grand,  announced  construction 
would  start  here  this  week  on  a  new  1,000-seater. 

Omaha— Arden  G.  Davidson  is  building  the  new 
Virginia  Theatre  at  Bridgewater,  S.  D.,  to  replace  the 
Nancy,   destroyed  by  fire. 

Little  Rock,  Ark. — D.  P.  Callahan,  manager  of 
Arkansas  Amusement  Company's  Little  Rock  the- 
atres, announced  a  $136,000  contract  has  been  let  for 
a  1,300-seater  here  on  the  site  of  the  present  Royal. 

Atlanta — S.  C.  King  and  C.  K.  Merrill,  who  own 
the  Houston,  Dotham,  Ala.,  will  build  a  new  theatre 
in  Red  Level,  Ala.  Paramount  Enterprises  announced 
it  would  build  a  1,000-seater  at  Miami  Springs,  Fla., 
with  parking  space  for  300  cars.  W.  L.  McComas, 
Miami  Beach,  has  won  permission  to  build  a  drive-in 
next  to  the  Tropical  Park  race  track  there  against  race 
track  opposition. 

Camden,  Ark. — D.  L.  Johnson,  local  manager  for 
Malco  Theatres,  stated  the  company  will  build  a 
1,000-seater  here. 

Catskill,  N.  Y. — President  Samuel  E.  Rosenblatt  of 
American  Theatres,  Inc.,  announced  a  600-seat  the- 
atre, backed  by  the  West  Side  Business  Men's  Ass'n, 
would  be  built  here. 

Dayton,  Ky. — Bressler  Enterprises,  Inc.  will  operate 
a  new  $100,000  theatre  to  be  erected  here  on  the  old 
Tacoma  race  track  site. 

Golden,  Colo. — A  modern  film  theatre  is  to  be  built 
here  on  the  site  of  the  old  Gem  Theatre. 

Oklahoma  City — Lewis  Long  is  starting  construc- 
tion on  a  500-car  drive-in  at  Guymon,  Okla.,  to  cost 
$100,000  or  more.  It  will  be  the  Panhandle's  first 
drive-in. 

Indianapolis — Irving  Tamler  will  build  a  300-car 
drive-in  to  be  called  the  East  Side,  on  U.  S.  Road  52, 
near  Fountaintown,  Ind. 

Hartford,  Conn. — J.  Roger  Mahan  has  received  per- 
mission from  the  Waterbury  board  of  aldermen  for  a 
zoning  change  so  he  can  build  a  new  theatre. 


worked  at  Radio  Station  CKMO  here. 

Indie  exhibitors  in  British  Columbia  and 
Western  Canada  are  starting  to  squawk  over 
the  alleged  monopolistic  practices  of  the  major 
distributors.  They  claim  they  are  being  frozen 
out  of  first-run  pictures. 

Eric  Williams,  formerly  of  the  Strand  here 
and  now  with  Warner  Bros,  studio  in  Holly- 
wood is  here  on  vacation.  Roy  Clouston,  with 
Paramount  in  Calgary  for  15  years  and  who 
took  over  the  booker's  desk  at  Empire-Universal 
here,  has  resigned  to  go  into  other  business. 
Charlie  Backus  of  UA,  succeeds  him.  Alexis 
Smith  returned  to  her  home  town,  Penticton, 
B.  C,  to  open  the  annual  peach  festival  on  Aug. 
18. 


MINNEAPOLIS 


Application  for  a  theatre  license  by  the  new 
owners  of  the  neighborhood  Vogue,  Joseph 
M.  Podoloff  and  Wilfred  Wolfson,  was  protested 
by  the  former  operators,  Mrs.  Evy  Enquist  and 
Paul  Mans,  at  a  meeting  of  the  city  council's 
license  committee.  Podolofif  and  Wolfson  re- 
cently purchased  the  theatre  building,  which  has 
been  empty  since  July  31  when  the  Enquist-Mans 
lease  expired.  Mans  has  asked  that  their  license, 
which  expires  May  31,  1949,  be  transferred  to 
a  new  location.  The  new  owners  want  the  license 
transferred  to  them. 

Vacationing  in  northern  Minnesota  are  Chuck 
Bliss,  booker  at  Universal,  Al  Stern,  RKO 
office  manager,  and  U-I's  Le  Roy  Miller 
who  is  at  the  cabin  of  Roy  McMinn,  owner  of 
the  Beacon,  Superior,  Wis.  Helen  Manion,  U-I 
branch  manager's  secretary,  is  in  Canada.  Julia 
Proctor,  prevue  shipper  at  NSS,  is  in  Milwaukee 
and  Detroit. 

New  on  film  row  is  Juanita  Haarstad,  biller 
at  20th-Fox.  Martin  Winnant,  Columbia  trav- 
eling auditor,  is  at  the  Minneapolis  exchange. 
Warner  Salesman  Earl  Perkins,  on  leave  of 
absence  since  last  May,  is  back  at  the  exchange. 


CLEVELAND 


Irving  Sherman,  assistant  manager  of  branch 
operations  for  Columbia,  conferred  with  Branch 
Manager  Oscar  Ruby. 

Robert  Snyder  and  E.  J.  Stutz  of  Realart, 
Cleveland,  who  own  the  international  distribut- 
ing rights  to  the  locally-made  short  subject, 
"How  to  Pitch,"  starring  Bob  Feller,  pitcher 
for  the  Cleveland  Indians,  have  sold  60  prints  to 
the  U.  S.  Motion  Picture  Services  to  show  to 
servicemen. 

Mayland  Theatre,  1800-seat  Essick  &  Reif 
deluxer  at  Mayfield  and  Lander  Roads,  is  set 
to  open  Aug.  26. 

Gertrude  Shear  has  joined  the  Film  Classics 
secretarial  staff,  succeeding  Maurine  Weintraub, 
resigned  to  take  up  nursing.  The  Ridge,  which 
M.  M.  Jacobs  bought  last  year,  was  sold  this 
week  to  Matt  Feichtmeier.  Jacobs  is  now  in  the 
theatre  premium  business.  Richard  Lesnick, 
former  Film  Classics  booker,  and  Bernice  Cassel 
of  East  Orange,  N.  J.,  will  be  married  at 
Hampshire  House,  N.  Y.,  on  Aug.  28.  His 
father,  Mike  Lesnick,  auditor  for  Associated 
Circuit,  will  attend.  Jack  O'Connell  of  Toledo 
will  rename  the  remodeled  Madrid,  Port  Clinton, 
the  Port  Theatre.  Phil  Chakeres  of  Springfield 


New  Mirrophonic  Sound 
JOE  HORMMTEIM  hmB  If^ 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


29 


REGIONAL  NEWSREEL 


has  set  Aug.  28  as  the  date  for  his  annual  in- 
dustry picnic  at  his  estate. 

Emery  Downs,  66,  who  was  manager  of  the 
Knickerbocker  Theatre  when  it  was  the  only 
modern  uptown  theatre  in  the  city,  died  Tuesday. 

BOSTON  ~ 

Teddy  Rosenblatt,  with  his  family,  left  for  a 
vacation  in  Canada.  Eagle  Lion  Booker  Sam 
Levine,  Grace  Sullivan,  cashier,  and  Geraldine 
Frank,  telephone  operator,  are  vacationing.  Red 
King,  publicity  director  of  RKO  Theatre,  Bos- 
ton, is  spending  his  off  time  at  the  South  Shore. 
Al  Fowler,  publicist  at  20th  Fox,  is  off  for  a 
time. 

Among  industryites  recently  visiting  on  film 
row  here  were :  Columbia  New  Haven  Manager 
Walter  Silverman,  Eagle  Lion  Vice-President 
and  General  Sales  Manager  in  Canada  Warner 
Manley  and  EL  Canadian  distributor  David 
Griersdorf,  RKO  Australian  Publicist  Joe  Jewel, 
Walt  Disney  Representative  Charles  Levy ;  also 
the  following  exhibitors :  John  Conney,  Pitts- 
field;  Lee  Howard,  North  Brookfield;  J.  Mas- 
ciarelli.  North  Abingdon,  and  from  Providence, 
R.  L,  Archy  Silverman. 

One  visitor  to  the  row  is  becoming  a  perma- 
nent resident — ^Katherine  Cuddiford  of  London, 
Eng.,  where  she  worked  for  Eagle  Lion  for 
two  and  a  half  years.  She  has  become  assistant 
to  the  contract  clerk  at  the  EL  Boston  exchange. 

KANSAS  CITY 

Arnold  Gould,  city  manager  of  the  Durwood 
circuit  in  Jefferson  City,  Mo.,  is  off  on  vaca- 
tion, leaving  his  charges  to  Howard  Griffin,  man- 
ager of  the  State.  Johnny  Lynn,  assistant  man- 
ager at  the  State,  handles  the  house  while 
Griffin  steps  up  to  the  city  job. 

Milt  Overman,  Eagle  Lion  exploitation  man, 
is  taking  it  easy  at  home  after  a  sudden 
arthritis  attack  laid  him  low. 

The  annual  convention  of  Fox  Midwest  man- 
agers has  been  shuffled  again.  Once  it  was  set 
for  Kstnsas  City  early  in  September,  then 
switched  to  Excelsior  Springs.  Now  it  is  off 
again,  but  it  is  likely  to  be  scheduled  for  an 
early  September  date. 

Movietone  News  came  down  from  Chicago 
to  film  the  parade  and  outing  of  the  3  &  2 
Baseball  youngsters  here  last  Saturday.  The 
event  was  also  the  occasion  for  the  first  tele- 
vision filming  here. 

WASHINGTON 

Sidney  Lust's  Hippodrome  has  cut  admission 
prices  to  40  cents  at  matinees,  Monday  through 
Saturday ;  evening  and  Sunday  65  cents,  down 
from  85  cents. 

Local  Variety  members  are  looking  forward 
to  the  Mid- Year  Conference  of  Variety  Clubs 
International  at  the  Statler  Hotel  here,  Sept. 
16-18,  when  Secretary  of  State  George  C. 
Marshall  will  be  on .  hand  to  receive  the 
Humanitarian  Award. 

Carter  T.  Barron  and  Sam  Galanty,  co-chair- 
men of  the  Variety  Club  ways  and  means  com- 
mittee, held  a  luncheon-meeting  of  the  football 
committee  on  Monday  (16)  to  arrange  for  the 
annual  charity  football  classic  in  Baltimore  be- 
tween the  Washington  Redskins  and  the  Chi- 
cago Bears. 

The  Miss  Greater  Washington  contest  spon- 
sored by  Radio  Station  WWDC,  has  been  se- 
lecting the  finalists  at  The  Atlas,  Naylor  and 
Apex  Theatres.   Finals  at  the  Capitol  on  Aug. 


BLIND  BABIES  BENEFIT.  Starlet  Doris 
Day,  photographed  in  the  headquarters  of 
the  Variety  Club  of  Northern  California, 
Tent  32,  San  Francisco,  beside  the  giant 
plug  for  the  Club's  Heart  Fund  benefit  for 
blind  babies.  Proceeds  from  Horace  Heidt's 
talent-hunting  show  on  his  NBC  Philip  Mor- 
ris program  at  the  Civic  Auditorium  went 
to  this  Variety  Club  charity.  Two  great 
news  services,  King  Features  Service  and 
International  News  Service,  sent  releases  on 
the  benefit  to  their  newspaper  clients. 

23  will  determine  this  area's  Miss  America 
candidate. 

Mildred  Korman,  cashier  clerk  at  RKO,  has 
resigned  to  devote  her  time  to  nursing. 

COLUMBUS 

Theatremen  are  watching  the  battle  between 
City  Auditor  R.  P.  Barthalow  of  Columbus, 
Ohio,  and  officials  of  Ohio  State  University's 
athletic  department  over  whether  the  city's 
three  per  cent  admissions  tax  will  be  imposed 
on  Ohio  State  fall  football  games. 

Two  business  sessions  will  be  held  daily  dur- 
ing the  convention  of  the  Independent  Theatre 
Owners  of  Ohio,  Sept.  14  and  15  at  the  Deshler- 
Wallick  here.  Banquet  will  be  held  Tuesday. 

Earl  J.  Graham,  former  manager  of  the 
Walnut  Hills  Theatre,  Cincinnati,  is  the  new 
manager  of  the  Majestic.  Claude.  Belknap, 
doorman  of  the  Southern,  vacationed  in  Wash- 
ington and  New  York.  Harold  Goodin,  student 
assistant  of  the  Ohio,  has  resigned  to  enter 
other  work.  Manager  Carl  Rogers  of  the 
Broad  is  vacationing  at  home,  fixing  up  the 
property  into  which  he  recently  moved.  Robert 
F.  Alexander  is  the  new  manager  of  Academy 
Circuit's  National  Auto  Theatre 

Herbert  C.  Kneller,  50,  manager  of  the  Broad, 
Lancaster,  Ohio,  died  unexpectedly  after  a 
heart  attack  in  his  home.  He  had  been  engaged  in 
theatre  business  in  Lancaster  for  the  past  34 
years. 

LOUISVILLE 

Mayor  Arthur  C.  Jones  of  Frankfort,  Ky., 
threatens  some  "padlocking"  of  theatres  if  they 
don't  strictly  enforce  his  ban  against  children 
under  18  attending  places  of  public  amusement, 
caused  by  the  polio  outbreak.  Five  cases  have 
been  reported  in  the  city  and  10  in  the  county. 

Halin  and  Burnette  expect  to  open  their 
drive-in  near  Bardstown  on  Sept  1.  Ray  Toep- 
fer,  operating  the  Blue  Grass  drive-in  near 
Georgetown,   Conn.,  is  contemplating  erecting 


LONDON  OBSERVATIONS 
Will  Be  Found  on  Page  33 


another  in  the  Lexington  area. 

Closing  of  the  summer  season  of  legit  at  the 
Iroquois  Amphitheatre  will  help  Louisville's 
movie  business,  it  is  believed.  Permit  for  a 
commercial  television  station  here  has  been  asked 
for  by  the  Mid-America  Broadcasting  Corpora- 
tion. The  Strand  is  presenting  the  first  serial  in 
a  downtown  house  here  in  years — "Superman 
Comes  to  Earth." 

William  D.  Hudson,  55,  projectionist  at  va- 
rious Louisville  theatres  for  the  past  20  years, 
was  killed  when  thrown  from  his  motorcycle 
when  he  apparently  lost  control  on  a  curve  near 
Hanover,  Ind.  He  was  enroute  to  his  job  at  the 
Dixie  drive-in  on  Dixie  Highway. 

TORONTO  ~ 

The  Odeon  Danforth,  Toronto,  was  the  first 
theatre  in  Canada  to  offer  television  as  a  form 
of  entertainment  although  the  arrangement  is 
far  from  being  permanent  and  the  televised  pro- 
grams did  not  form  a  part  of  the  regular  film 
show. 

James  Hardiman,  manager  of  the  Danfordi, 
is  in  England  on  a  25-day  holiday  at  his  former 
home  and  Manager  Howard  Elliott  of  the 
Odeon  Fairlawn  is  temporarily  in  charge,  with 
Victor  Howe,  assistant  manager,  looking  after 
the  Fairlawn. 

Archbishop  Alexandre  Vachon  of  the  Roman 
Catholic  Church  has  condemned  the  France- 
made  feature,  "Children  of  Paradise,"  on  moral 
grounds.  Ontario  censors  approved  it  as  adult 
entertainment.  It  was  banned  entirely  by  the 
French-Canadian  Province  of  Quebec. 

Mrs.  Louis  Stancer,  widow  of  the  former 
proprietor  of  the  Ace,  Toronto,  has  become  an 
exhibitor,  having  leased  the  Hudson  in  North 
Toronto. 

Ben  Cronk,  vice-president  of  the  Canadian 
Picture  Pioneers,  has  left  Toronto  with  his  wife 
for  Long  Beach,  Calif.,  for  a  vacation  after 
which  they  will  live  for  a  year  in  Arizona,  then 
make  a  tour  of  Mexico,  South  America  and 
Hawaii. 

Patricia  Roc,  British  actress,  will  visit  To- 
{Contimied  on  Page  30) 


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HURST  BtDG.           BUFFALO,  N.  , 

"Voice  of  Theatre  Speodcers" 
JOE  HORNSTEIN  has  it! 


30 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 

REGIONAL  NEWSREEL 


{Continued  from  Page  29) 
ronto  for  the  opening  of  the  big  new  Odeon 
Theatre  in  September. 

CHICAGO 


Marion  Linda  Schier,  weighing  six  and  a 
half  pounds,  was  born  to  John  Schier  of  the 
Oriental  theatre  stafif,  and  Mrs.  Schier,  at  the 
St.  Francis  Hospital.  Lois  June  Nettelton  was 
elected  "Miss  Chicago"  at  the  Essaness  Oriental 
Theatre  beauty  contest  in  cooperation  with  the 
Chicago  Times.  She  will  represent  Chicago  at 
the  Atlantic  City  pageant. 

Judge  Ralph  Dady  of  the  Waukegan,  111., 
circuit  court  ruled  that  Zion,  111.,  authorities 
could  prohibit  Sunday  film  shows  in  that  com- 
munity. Attorneys  for  the  Zion  Theatre  will 
carry  the  case  to  the  Illinois  supreme  court. 
Attorney  Thomas  C.  McConnell  has  filed  a  brief 
in  federal  court  taking  exceptions  to  Judge 
Michael  Igoe's  extension  of  playing  time  for 
"The  Emperor  Waltz."  Case  will  be  heard  in 
the  fall  by  the  appeal  court. 

Ross  Tilt  is  the  trainee  assistant  at  the  Crystal 
Theatre.  Stanley  Linggren  ditto  at  the  Termi- 
nal. Paul  Garrett  is  assistant  at  the  United 
Artists  Theatre,  Edward  Gilmartin  assistant  at 
the  Garrick,  and  Edward  Camona  at  the  Cen- 
tral Park. 

Mrs.  Anna  C.  Peterson,  mother  of  Larry 
Burndahl,  B  &  K  executive,  died  at  home  in 
Michigan  City,  Ind.  Ansell  Feinberg,  brother 
of  Harry  Feinberg  of  B  &  K  purchasing  de- 
partment, is  dead  following  a  long  illness. 


ATLANTA 


C.  p.  Cohen,  owner  of  several  theatres  in 
Florida,  expects  to  open  his  new  house  in  St. 
Augustine  within  two  months.  Martin  and 
Thompson  opened  the  1,000-seat  Thompson 
Theatre,  Hawkinsville,  Ga.,  on  Aug.  9.  Presi- 
dent J.  H.  Thompson  and  E.  D.  Martin,  and 
Roy  Martin,  Jr.,  attended  and  were  joint  hosts 
at  a  cocktail  party  and  buffet  supper.  Indepen- 
dent Theatres,  Chattanooga,  Tenn.,  has  opened 
its  new  1,000-car,  Brainerd  drive-in,  Brainerd. 

Miss  Oneda  Wallace  is  the  new  secretary  to 
Harry  Curl  of  the  Community  theatres  in  Bir- 
mingham, Ala.  Carroll  Lord  has  been  appointed 
manager  of  the  Jefferson,  St.  Augustine,  Fla., 
replacing  James  Gumble  who  goes  to  Gainesville. 
Fla. 

Republic  Tampa  Manager  J.  E.  Laird  was 
here  for  a  meeting  with  Republic  Southern  Dis- 
trict Manager  Walter  Titus.  Robert  M.  Mos- 
cow, who  produces  Negro  shorts  for  the  Sack 
Amusement  Company  in  Dallas,  stopped  over 
here  enroute  to  Philadelphia.  Jack  Jackson, 
STR  contributor  and  a  special  representative 
for  the  Sack  company,  was  also  a  local  visitor. 

The  citizens  of  Florence,  Ala.,  will  vote  on 
Sept.  20  on  Sunday  movies  there.  The  city  now 
imposes  a  $100  fine  for  any  Sunday  show. 


NEW  HAVEN 


The  Variety  Club  of  Connecticut,  Tent  31, 
after  seeking  adequate  headquarters  for  nearly 
two  years,  has  signed  a  long-term  lease  for 
club  rooms  over  the  Cafe  Sullivan  at  1166 
Chapel  Street,  New  Haven,  with  a  private  en- 
trance through  the  Medical  Arts  building  next 


New  Ideal  Theatre  Chairs 
JOE  HORNSTEIN  has  if.' 


Family  Admission 

The  Home  Theatre,  Knoxville,  Tenn., 
has  inaugurated  family  admission  night 
every  Tuesday  when  the  entire  family 
is  admitted  for  50  cents,  tax  included. 


door.  It  is  expected  that  within  the  next 
month  the  club  rooms  will  be  formally  opened. 

Manager  Harry  Rose  of  the  Majestic,  Bridge- 
])ort,  and  Mrs.  Rose  celebrated  another  wedding 
anniversary.  Manager  Matt  Saunders  of  the 
Poli,  Bridgeport,  is  visiting  his  mother  in  Chi- 
cago. Manager  Joe  Boyle  of  the  Broadway, 
Norwich,  is  vacationing  in  Syracuse,  N.  Y., 
with  his  wife  and  son.  Sam  Shoubouf  is  re- 
lieving. , 

Philip  Oliver,  former  manager  of  the  Strand, 
Bridgeijort,  is  home  from  hospital  after  leg- 
amputation  and  on  the  road  to  recovery.  Jim 
Memery,  artist  for  Loew  Poli  N.E.  theatres,  is 
on  vacation  trip  to  Philadelphia,  Pittsburgh 
and  Buffalo.  Phil  Gravitz,  MGM  office  man- 
ager and  head  booker,  has  been  selected  for  en- 
rollment ■  in  the  company's  executive  training 
course  in  New  York. 


BALTIMORE 


While  Fred  Sande  and  Sampson  Pike  made 
the  rounds  of  the  Virginia  territory,  Bernie 
Mills,  headman.  Equity  took  charge  of  the 
Washington  office.  Bob  Burns,  Century,  is  re- 
lieving Charles  McLeary  at  the  Parkway  while 
the  latter  is  on  vacation. 

Equity  Films  announced  the  Fred  Sande  first 
anniversary  playdate  and  business  drive  to  be 
held  from  Sept  IS  to  Dec.  31.  Cliff  Jarrett  is 
in  bed  with  a  touch  of  ptomaine.  Bill  Saxton, 
Loew  city  manager,  is  back  from  vacation. 
Marie  Easter,  Valencia  assistant,  will  marry  Lt. 
Commander  Frank  J.  Coulter  Sept.  17.  Hy 
Weiner,  Variety  member,  had  a  fire  at  his 
Odenton,  Md.  plant  with  estimated  damage  at 
a  quarter  of  a  million  dollars. 

Geneivieve  Gechkle,  Centre  Theatre  office 
manager,  will  marry  Frank  Crail  soon.  Mrs. 
A.  R.  Fitzhugh,  Aurora  Theatre,  is  vacationing 
—visiting  her  daughter  in  Roanoke  Rapids, 
N.  C.  Mrs.  Jacques  Shellman  is  invalided  with 
a  broken  arm,  suffered  while  on  vacation  in 
Canada. 

Janet  Schanberger,  daughter  of  Mr.  and  Mrs. 
Fred  C  Schanberger,  Jr.,  Keith's  Theatre,  was 
married  recently  to 'Michael  Flynn,  Jr.,  son  of 
the  Washington  Star's  managing  editor.  Madge 
Myers,  Century,  back  at  work  after  a  long 
siege  of  illness  and  a  major  operation. 


PHOENIX 


The  holdup  man  who  recently  robbed  the 
Orpheum  of  $2,238,  after  slugging  the  assistant 
manager  with  a  gun,  was  captured  in  Los  An- 
geles and  has  been  returned  to  Phoenix  for 
trial.  The  22-year-old  former  Tucson  mail 
clerk  said  lie  staged  the  robbery  in  order  to 


Bottle  Warmer 

To  encourage  Mother  and  Dad  to  at- 
tend the  new  drive-in  theatre  at  Dedham, 
Mass.,  which  opened  on  the  11th,  the 
management  advertised  that  bottles  for 
infants  would  be  kept  warm,  freeing  the 
parents  of  all  worry  about  the  baby's 
food.  Young  children  are  admitted  free. 
New  theatre  has  an  individual  speaker 
for  every  car. 


recoup  severe  losses  at  the  race  track. 

Lowell  Farrell,  co-director  of  Argosy  Pro- 
ductions, plans  to  bring  a  small  cast  to  northern 
Arizona  for  the  filming  of  parts  of  a  new  west- 
ern, "She  Wore  a  Yellow  Ribbon,"  to  be  di- 
rected by  John  Ford  and  starring  Ward  Bond 
and  Ben  Johnson.  Locales  will  be  Monument 
\'alley  and  Marble  Canyon. 

The  Star,  Nogales,  received  600  letters  fol- 
lowing the  theatre's  one-shot  "mystery  tune" 
radio  program  over  station  XEHF  last  Satur- 
day night.  Each  of  the  10  winners  recsived  a 
free  ticket  to  the  Miguelito  Valdes  stage  show 
which  will  shortly  play  the  Star. 


ST.  LOUIS 


Eddie  .'Arthur,  assistant  general  manager  for 
Fanchon  and  Marco,  and  Fred  Wehrenberg, 
MPTO  of  St.  Louis  president,  were  named 
co-chairmen  of  the  St.  Louis  and  St.  Louis 
County  committee  on  National  Youth  Month. 
Other  members  are  Louis  Ansell,  Russell  Bo- 
vim,  Clarence  Kaimann,  Arthur  Kalbfell,  Tom- 
my James,  Henry  Halloway,  Fred  Joseph  and 
Herb  Washburn. 

City  council  of  East  St.  Louis,  111.,  tabled 
the  proposed  three  per  cent  tax  on  amusement 
admissions  to  permit  an  additional  30-day  pe- 
riod of  inspection  by  the  public. 

Frank  J.  Glenn  has  opened  his  500-car  Mel- 
ody drive-in  north  of  Duquoin,  111.  Egyptian 
Theatres  Corp.,  owned  by  Harold  Grear,  Wayne 
L.  Smith  and  Hazen  E.  Coleman  of  Herrin, 
111.,  opened  its  Egyptian  drive-in  there  at  the 
weekend.  John  Marlow's  1,000-car  drive-in 
between  Herrin  and  Marlow,  111.,  is  set  to  open 
Sept.  1. 

Roy  Boomer  was  here  from  Chicago  confer- 
ring with  Ray  G.  Colvin  on  arrangements  for 
the  ■  Sept.  27-30  convention  of  the  Theatre 
Equipment  Dealers  Protective  Ass'n.  A  record 
number  of  equipment  exhibits  is  expected. 
RKO  District  Manager  Ray  Nolan  has  re- 
turned from  a  California  business  trip.  Dave 
Lasky,  former  army  captaiq,  has  been  added  to 
Monogram's  sales  staff.  Bob  Amos  has  re- 
signed from  the  St.  Louis  Theatre  Supply 
Company.  Ellis  N.  Shafton,  former  film  sales- 
man, exhibitor  and  district  manager  for  Selz- 
nick,  has  joined  the  sales  staff  of  Mid-States 
Theatre  Supply. 

Estate  of  Barney  Rosenthal,  who  died  of  a 
cerebral  hemorrhage  last  May,  is  valued  at 
$114,101.68,  according  to  an  inventory  filed 
in  probate  court.  Burial  of  John  Gilbert,  a 
member  of  the  St.  Louis  Theatrical  Brother- 
hood, took  place  last  Tuesday  in  Sunset  Burial 
Park.  , 


HARRISBURG 


Spasia  "Spike"  Todorov,  State  assistant  man- 
ager, is  on  a  vacation  motor  trip  with  his  fam- 
ily. Albert  Conrad,  of  the  State,  is  substituting. 
Other  State  personnel  on  leave :  Betty  Crouse, 
in  Ocean  City  and  Virginia,  and  Alice  Evaasff,. 
of  the  office  staff.  Manager  Sam  GilmaM^H 
Loew's  Regent  is  in  Atlantic  City.  Loew  vaca- 
tioners are  Sam  Rubin,  operator,  and  Amanda 
Newhouser.  Victor  Palese,  State  staffer,  has 
returned  from  the  Marine  Encampment  at 
Camp  Lejeune,  N.  C,  while  Ted  Wourtersz  is 
attending  State  National  Guard  Camp  at  In- 
diantown  Gap. 

New  Senate  employes  are  Gloria  Harris, 
cashier,  and  Gloria  Duttenhoffer.  Si  Fabian, 
en  route  to  the  Hershey  Hotel,  visited  the 
Fabian  theatres  here. 


SHOWMEN'S  TRADE  REVIEW,  August-  21,  1948 


31 


^Youth  Month^  National  Build-Up  Under  Way 


PRESIDENT  GRl^ETS  YOUTH  MONTH  LEADERS.  Nearly  500  leaders  of  the  motion 
picture  industry  and  representatives  of  welfare  groups  were  in  attendance  last  week  when 
President  Truman  gave  official  Washington  recognition  to  Youth  Month  with  a  special 
dedication  ceremony  for  the  Youth  Month  Stamp  on  the  White  House  porch.  Above 
(1-r)  are:  Postmaster  General  Jesse  M.  Donaldson,  who  presented  the  first  portfolio  of 
the  new  stamp  to  the  President;  Ted  R.  Gamble,  president  of  the  Theatre  Owners 
of  America;  President  Truman;  Charles  P.  Skouras,  chairman  of  the  National  Youth 
Month  Committee;  and  Attorney  General  Tom  C.  Clark,  at  whose  request  the  TO  A 
organization  is  spearheading  a  national  Youth  campaign  in  September. 


Stamp  Dedication  Started 
Publicity  Spotlight  for 
September  Theatre  Drive 

National  attention  is  being  directed  to  tlu' 
motion  picture  theatres'  "Youth  Month"  cam- 
paign during-  September  by  a  series  of  events 
in  which  the  kick-off  was  the  dedication  by 
President  Truman  in  Washington  last  week  of 
a  special  U.  S.  postage  stamp.  The  ceremony 
in  the  White  House,  attended  by  the  Post- 
master General,  the  Attorney  General  and  other 
government  officials,  as  well  as  representatives 
of  the  film  theatres,  has  received  widespread 
notice  in  the  daily  press  by  camera  and  news 
story  coverage. 

Among-  the  syndicated  columns  resulting 
from  the  ceremony  was  a  story  about  Charles 
P.  Skouras  in  Drew  Pearson's  "Washington 
Merry-Go-Round"  published  this  week.  The 
Youth  Month  theatre  campaign  -which  Skouras 
heads  as  national  chairman,  was  the  basis  of 
Pearson's  outline  of  the  career  of  the  present 
head  of  National  Theatres  from  his  beginnings 
as  an  immigrant  boy  arriving  in  New  York  40 
years  ago  from  Greece  without  either  finances 
or  friends  here." 

Portions  of  the  piece — in  which  Skouras  was 
awarded  "the  brass  ring,  good  for  one  free 
ride  on  the  Washington  Merry-Go-Round" — 
from  the  Drew  Pearson  column  follow  : 

Greek  Immigrant  Boy 

"When  Charley  Skouras  came  to  the  United 
States  as  a  Greek  immigrant  boy  forty  years 
ago,  no  one  ever  figured  that  someday  he  would 
become  head  of  the  largest  movie-theatre  chain 
in  the  world. 

Nor  did  anyone  ever  dream  that  last  week  he 
would  help  the  President  of  the  United  States 
dedicate  a  special  "Youth  Month  Stamp" — a 
stamp  commemorating  the  month  of  September 
and  the  drive  which  the  theatres  of  America 
and  most  of  the  communities  of  America  -will 
make  toward  wiping  out  juvenile  delinquency. 

Charles  Skouras  is  heading  that  "Youth 
Month"  drive. 

Sometimes  I  think  many  of  the  Americans 
who  have  become  United  States  citizens  by 
adoption,  who  know  first  hand  what  it  is  to 
live  in  the  old  -world,  are  more  appreciative 
of  the  United  States  than  those  born  here  who 
take  this  country  for  granted.  Certainly  this  is 
Charley  Skouras'  viewpoint  toward  the  United 
States. 

"When  he  first  landed  in  New  York  Skouras 
got  a  job  in  a  Greek  restaurant  paying  him 
50  cents  a  day,  plus  meals  and  the  privilege  of 
sleeping  on  bags  of  coffee  in  the  rear  at  night. 
Later  he  moved  to  St.  Louis,  where  he  worked 
as  a  bus  boy.  His  two  brothers,  Spyros  and 
George,  -were  also  in  St.  I^ouis  hotels,  worked 
hard,  saved  their  money.  .  .  . 

Friendship  Train 

"I  first  got  to  know  Charley  Skouras  when 
the  Friendship  Train  was  being  organized.  His 
theatre  managers  had  been  asked  to  tell  the 
public  about  the  idea  behind  the  Friendship 
Train,  and  to  that  end  Skouras  called  them  to 
Los  Angeles  for  a  conference. 

"  'But.  boss,'  they  protested,  'we're  just  open- 
ing with  "Forever  Amber."  How  can  we  pub- 
licize that  and  the  Friendship  Train  too?' 

"  'Which  is  more  important — '  grunted  Skour- 
as. '"Forever  Amber"  or  your  country?  "For- 
ever .Amber"  can  come  later.' 


"Today  Skouras  is  heading  the  national  com- 
mittee for  Youth  Month. 

"  'One  trouble  with  most  of  us,'  says  Skouras, 
'is  that  we  talk  too  much  about  juvenile  de- 
linqiiency  and  not  enough  about  juvenile  achieve- 
ments. 

"  'When  I  go  to  the  county  fairs  and  see  the 
prize  cattle,  chickens,  hogs  and  all  the  things 
that  the  farm  kids  raise  all  by  themselves,  it 
gives  me  a  big  thrill.  That's  achievement. 
Those  kids  won't  go  wrong,  because  they've  got 
pride  in  their  work!  And  some  of  them  are 
more  self-reliant  at  12  than  adults  three  times 
their  age. 

"  'But  kids  in  crowded  cities  have  a  tough 
time,'  pleads  Skouras.  'So  we've  got  to  provide 
incentives,  give  them  a  chance  to  want  to 
achieve,  to  improve  themselves. 

"  'Most  American  boys  are  hero-worshippers. 
They  don't  want  to  be  sideline  sitters.  Give 
them  healthy  outlets  for  their  pent-up  energy 
and  they'll  land  on  their  feet. 

Parents  Chief  Delinquents 

"  'Sure,  some  kids  go  wrong,  maybe  2  per 
cent.  But  when  it  comes  to  delinquency,  it's 
the  parents  and  our  own  communities  which 
are  the  chief  delinquents.' 

"The  aim  of  Youth  Month  is  to  promote 
more  playgrounds,  swimming  pools,  gymnasi- 
ums, and  off-the-street  boys  clubs.  In  New- 
York,  for  instance,  there  is  no  home  or  institu- 
tion where  a  boy  picked  up  by  the  police  can 
be  taken  for  the  night  except  to  a  municipal 
lodging-house  or  to  a  jail. 

"In  the  more  crowded  slums,  it  is  Charley 
Skouras'  ambition  to  have  a  playground  for 
every  three  or  four  blocks.  .  .  . 

"  'Doing  something  for  our  youth  is  a  lot 
more  than  a  one-month  job,'  explains  Skouras. 
'This  is  only  a  start.  But  if  we  can  make  Youth 
Month  in  September  really  mean  something. 
I  hope  the  carry-thru  will  continue  the  rest  of 
the  year.  Giving  youth  a  real  stake  in  our 
democracy  is  the  best  way  to  make  democracy 
live'." 

Several  exhibitor  leaders  of  groups  afliliated 
with  National  Allied  as  well  as  those  associated 
with  Theatre  Owners  of  America,  at  whose 


meeting  in  Los  Angeles  last  fall  the  idea  was 
first  broached  to  the  theatremen  by  Attorney 
General  Tom  Clark,  have  initiated  action  and 
urged  support  of  the  September  campaign. 
Work  toward  facilitating  exhibitor  participa- 
tion in  the  campaign  is  carrying  on  through  the 
efi^orts  of  film  exchanges  whose  salesmen  have 
been  instructed  to  work  with  theatremen  under 
the  supervision  of  the  distributors'  committee 
headed  by  Andy  Smith  of  20th-Fox. 

One  of  the  important  features  of  the  campaign 
being  pointed  out  by  leading  theatremen  is 
that  the  origin  of  the  move  is  most  significaric, 
in  that  movie  theatres,  often  under  attack  by 
would-be  reformers,  have  been  asked  to  under 
take  a  serious  task  to  meet  a  national  prob- 
lem involving  the  very  youths  whose  delinquen- 
cies are  attributed  by  some  to  "the  movies." 
This  action — under  which  Attorney  General 
Clark  turned  to  the  theatres  as  the  most  im- 
portant influence  for  awakening  public  con- 
sciousness of  the  juvenile  delinquency  problem 
and  a  means  of  helping  to  correct  a  condition 
that  has  reached  alarming  proportions  as  a 
national  menace — gives  eloquent  refutation  to 
attacks  on  the  movies,  many  exhibitor  leaders 
now  emphasize  in  their  appeals  for  widespread 
theatre  participation  in  the  Youth  Month  Cam- 
paign. 


Publicizing  TOA  Meeting 

William  K.  Hollander  of  Balaban  and  Katz, 
and  Thornton  Sargent,  co-publicity  chairman  for 
the  Theatre  Owners  of  America  convention  at 
Chicago's  Drake  Hotel,  Sept.  24-25,  announced 
the  following  Chicago  aides  who  will  serve  on 
the  committee:  W.  B.  Bishop,  MGM ;  Eddie 
Solomon,  20th  Century-Fox ;  Lucia  Perrigo  and 
Al  Weinberg,  Warner  Bros. ;  Bob  Hickey, 
Wally  Heim  and  Lou  Mayer,  RKO ;  Leon 
Brandt,  Eagle  Lion;  E.  G.  Fitzgibbons,  Para- 
mount ;  Ben  Katz,  Unversal-International ;  Nor- 
man Kassell,  Essaness  Theatres;  Jonas  Perl- 
berg,  Boxoffice;  Jim  Ascher,  Motion  Picture 
Herald;  Jerry  Baxter  and  Leo  Zablin,  Variety; 
Joe  Essler,  Film  Daily;  Harris  Silverberg,  Na- 
tional Screen  Service ;  Irving  Mack,  Filmack 
Trailer  Co.,  and  Jack  Garber,  Balaban  and  Katz. 


32 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


Hollywood  Newsxeel 

West  Coast  Offices — 6777  Hollywood  Blvd.,  Hollywood  28,  Ccdii — Ann  Lewis,  Managei 


PRODUCTION  PARADE 


By  Ann  Lewis 

llllililllUlllllllllilllllllMIUIHIIIIllllllllllllllllllllllllllllilllllllll^ 


Tliose  interested  in  "jungle"  fare  might  like 
to  know  that  there  are  plans  afoot  for  some  new 
pictures  to  be  made  in  imcharted  foreign  terri- 
tory. George  Breakston  and  Yorke  Coplen,  the 
two  producers  of  the  UA  picture  "Urubu"  are 
planning  a  safari  to  the  Belgian  Congo  this  fall 
to  shoot  another  picture  with  a  native  back- 
ground, and  Frank  "Bring  'Em  Back  Alive" 
Buck  is  arranging  an  expedition  to  Africa,  to 
get  some  footage  for  a  Jules  Levey  picture. 

*  *  * 

Richard  Hart,  former  MGM  contractee,  now 
freelancing,  gets  one  of  the  top  roles  in  Walter 
Wanger's  "Reign  of  Terror,"  action  drama  of 
the  French  Revolution,  starring  Robert  Crnn- 
mings  and  Arlene  Dahl.  Hart,  a  product  of  the 
Broadway  stage,  made  his  film  debut  in  the 
second  male  lead  in  "Desire  Me,"  with  Greer 
Garson,  and  has  been  seen  in  several  other  pic- 
tures. Another  Broadwayite  signed  for  "Terror" 
is  Arnold  Moss,  who  makes  an  impressive  screen 
debut  in  the  soon-to-be-released  Columbia  pic- 
ture "Loves  of  Carmen." 

*  *  * 

Joe  Yule,  who  has  been  playing  Jiggs  in  the 
"Jiggs  and  Maggie"  pictures  Barney  Gerard  is 
producing  for  Monogram,  will  have  to  withdraw 
from  his  current  role  in  the  New  York  stage 
production  of  "Finian's  Rainbow,"  in  order  to 
return  here  for  the  start  of  "Jiggs  and  Maggie 
in  Court."  Co-starred  with  Renie  Riano  in  the 
title  roles,  Yule  will  have  to  be  back  in  time  for 
the  Sept.  7th  starting  date.  Eddie  Cline  will 
direct. 

=f       *  * 

Although  production  has  ceased  at  Universal- 
International,  assignments  on  screenplays  are 
still  going  on.  Two  of  these  were  handed  out 
this  week,  for  pictures  scheduled  to  start  this 
fall.  The  first  is  "The  Story  of  Sam  Bass," 
which  Melvin  Levy  will  work  on  for  producer 
Leonard  Goldstein  and  the  other  is,  an  untitled 
original  comedy  which  Howard  Dimsdale  will 
write  for  Producer  Robert  Arthur.  George 
Sherman  is  already  signed  to  direct  "Sam  Bass" 
which  will  be  made  in  Technicolor. 

•*       *  * 

Mickey  Rooney  and  Sam  Stiefel  have  formed 
a  new  production  company  to  be  known  as  the 
Rooney- Stiefel  Company.  Plans  are  to  produce 
motion  pictures,  television,  radio  and  legitimate 
shows.  Rooney's  new  contract  with  MGM  per- 
mits him  to  engage  in  outside  activities,  just  so 
long  as  he  makes  one  picture  a  year  for  them. 
New  company's  first  independent  picture  star- 
ring Rooney  will  go  before  the  cameras  just  as 
soon  as  they  find  the  proper  vehicle  and  work  out 
a  releasing  deal. 

The  producer  reins  on  Columbia's  " Blondie" 
series,  which  gets  under  ivay  next  month,  will 
be  taken  over  by  Ted  Richmond,  First  picture, 
which  will  carry  the  same  familiar  cast,  headed 
by  Penny  Singleton  and  Arthur  Lake,  will  be 
"Blondie's  Big  Deal,"  to  be  followed  immedi- 
ately by  another  "Blondie,"  as  yet  untitled. 
These  will  be  the  twenty-sixth  and  tzventy- 
seventh  in  the  series. 


Ballad  singer  Roy  Acuff,  who  recently  com- 
pleted his  first  Columbia  picture  "Smoke  Moun- 
tain Melody,"  is  back  home  in  Tennessee  cam- 
paigning for  Governor.  Win,  lose  or  draw,  he 
will  remain  there  until  due  back  here  for  the 
November  \Qth  start  of  his  second  picture, 
"Home  in  San  Antone."  Acuff' s  contract  with 
the  studio  calls  for  a  total  of  four  pictures,  and 
Governor  or  not,  he  intends  to  return,  according 
to  a  zvire  received  by  Prvducer  Colbert  Clark. 

Robert  Young  was  set  to  co-star  with  June 
Lockhart  in  "The  World  and  Little  Willie,"  a 
picture  to  be  made  by  Cavalier  Productions,  of 
which  Young  is  president.  Young  plans  to  use 
his  four  daughters  in  a  school-room  sequence, 
which  will  be  their  initial  appearance  in  a  mo- 
tion picture.  Deal  for  Eagle  Lion  to  release  the 
film  was  made  by  Engene  B.  Rodney,  vice- 
president  in  charge  of  production.  This  inde- 
pendent unit's  initial  photoplay  was  "Relentless," 
which  also  starred  Yoiuig. 

*  *  * 

Steve  Broidy,  president  of  Allied  Artists,  re- 
vealed over  the  iveekend  culmination  of  a  pro- 
ducing-releasing  deal  with  Tony  Owen  that 
will  bring  the  famous  story  of  "The  Green  Bay 
Packers,  national  professional  football  team, 
to  the  screen.  Picture  will  be  handled  in  a 
documentary  manner,  according  to  Owen,  who 
ivas  a  former  co-owner  of  the  Detroit  Lions 
football  team.  Under  terms  of  the  deal,  all 
fo'Ofage  filmed  by  the  Green  Bay  Packers  of 
their  football  games  mil  be  made  available. 
Production  is  slated  to  start  in  late  fall  at 
Green  Bay,  Wisconsin,  sponsor  of  the  team 
through  a  corporation  owned  by  its  residents. 

*  *  * 

Pop  Sherman  is  giving  in  to  the  current  trend 
for  music  in  westerns  by  having  Composer 
Howard  Grode  write  the  words  and  music  for 
three  songs  to  be  heard  in  "Tennessee's  Partner," 
Sherman's  forthcoming  film  version  of  the  Bret 
Harte  novel  starring  Joel  McCrea.  The  numbers 
are  "Gold  in  Them  Thar  Hills,"  "The  Gal  With 
the  Elegant  Bustle"  and  "Till  the  Cows  Come 
Home"  .  .  .  typical  western  titles. 


Studio  Roundup 


Production  continues  slow  in  Hollywood,  but 
the  first  two  days  of  the  week  starting  Aug. 
23  will  find  nine  new  films  going  before  the 
cameras.  This  will  bring  the  total  to  nearly  40, 
which  is  the  best  mark  in  quite  a  spelli 

Even  RKO  Radio,  which  has  been  cancelling 
pictures,  started  one.  The  first  effort  under 
the  studio's  new  regime  was  "Follow  Me 
Quietly."  William  Lundigan  plays  the  top 
male  role,  a  young  police  lieutenant  who  suc- 
ceeds in  uncovering  a  mystery  killer.  It  got  the 
green  light  Aug.  18. 

Producer  Sam  Bischoff,  releasing  through 
United  Artists,  helped  increase  production  by 
putting  "Outpost  in  Morocco"  before  the  lenses 
Aug.  16.  George  Raft  stars  and  Marie  Windsor 
has  the  featured  feminine  role;  Akim  Tamiroff 
plays  a  Foreign  Legion  veteran.  Joseph  Ermo- 
lieff  is  serving  as  Bischoff's  associate.  Back- 
ground and  action  shots  featuring  actual  per- 
sonnel of  the  French  Foreign  Legion  and  desert 
tribesmen  were  made  last  winter  in  Morocco. 
Film  is  being  produced  at  the  Goldwyn  lot. 

"Prejudice"  started  last  week  at  Nassour 
Studios  for  the  Protestant  Film  Commission. 
Edward  Cahn  is  directing  for  Edmund  Dorfman 
Productions,  and  Paul  Heard  is  executive  pro- 
ducer. PFC's  pictures  are  handled  in  the  U.  S. 
through  United  World,  the  Rank  organization. 
Rank  also  distributes  them  in  the  British  Isles. 

Sig  Neufeld  has  one  of  those  nine  pictures 
starting.  He  puts  "Silent  Service"  into  action 
Aug.  23  for  Screen  Guild,  after  returning  from 
special  camera  work  in  Washington,  D.  C.  In 
Cinecolor,  the  story  is  about  our  nation's  diplo- 
matic service.  Robert  L.  Lippert  chartered  a 
plane  for  "Last  of  the  Wild  Horses"  on  Aug. 
16  to  take  cast  and  crew  to  Rogue  River  Valley 
in  Oregon.  Shooting  began  the  next  day.  The 
versatile  Lippert  is  taking  time  off  from  his 
theatre  interests  and  presidency  of  SG  to  pro- 
duce and  direct.  Carl  K.  Hittleman  is  associate 
producer. 

Actress  Diana  Lynn  slipped  in  a  bathtub  and 
broke  her  arm,  necessitating  a  quick  switch 
in  the   feminine  lead  for   Glenn  McCarthy's 
"The  Green  Promise."  With  the  film  scheduled 
{Continued  on  Page  43) 


Zlnnemann  Sees  Vast  Untapped  Reservoir 

The  youthful,  soft-spoken  man  handed  this  SHOWMEN'S  TRADE 
REVIEW  representative  a  letter  from  a  lady  in  Chicago  praising  "The 
Search."  It  read,  in  part:  "It  is  also  a  relief  from  sex  triangles,  excess 
drinking  and  smoking  which  have  been  the  usual  fare  recently,  making 
for  much  less  movie-going." 

Fred  Zinnemann,  who  directed  "The  Search,"  smiled,  then  said:  "I've 
had  a  carload  of  such  letters  since  we  released  the  film.  They  make  me 
realize  that  there  is  a  vast  untapped  reservoir  of  such  potential  theatre- 
goers, people  who  go  to  a  show  all  too  seldom.  These  millions  of 
Americans  are  intelligent  and  discriminating.  Let  them  know  about 
pictures  like  'The  Search'  and  you  open  a  new  stream  of  ticket-buyers." 

A  firm  believer  in  the  documentary  technique,  Zinnemann  feels  that 
you  can't  make  a  picture  about  D.  P.  camps,  for  intance,  sitting  at  your 
desk  in  Hollywood.  Thaf s  why  he  went  abroad  to  talk  to  the  people 
affected,  and  then  translated  these  actual  experiences  into  a  story.  He 
worked  five  months  in  Germany  and  central  Europe. 
Zinnemann,  who  has  just  completed  MGM's  "Act  of  Violence,"  in  which  he  once  more  uses 
his  favorite  technique,  plans  to  visit  the  new  State  of  Israel  soon  to  get  background  material 
for  a  semi-documentary  film  on  the  country's  future. — JAY  GOLDBERG. 


Fred  Zinnemann 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


,33 


PICTURES  STARTED  LAST  WEEK 

COLUMBIA.  Crime  Doctor's  Diary — Principals: 
Warner  Baxter,  Lois  Maxwell.  Director,  Sey- 
mour Friedman. 

RKO.    Follow  Me  Quietly — Principals:  William 
Lundigan.    Director,  Richard  O.  Fleischer. 
REPUBLIC.    Sundown  in  Sante  Fe — Principals: 
Monte  Hale.   Director,  R.  G.  Springsteen. 
SCREEN  GUILD.    Last  of  the  Wild  Horses — 
Principals:  James  Ellison,  Jane  Frazee,  Mary 
Beth  Hughes.   Director,  Robert  Lippert. 
20th  CENTURY-FOX.    Mother  Is  A  Freshman 
(Technicolor) — Principals:  Loretta  Young,  Van 
Johnson,   Barbara   Lawrence.    Director,  Lloyd 
Bacon. 

Down  to  the  Sea  in  Ships — Principals:  Richard 
Widmark,  Cecil  Kellaway,  Dean  Stockwell. 
Director,  Henry  Hathaway. 
UNITED  ARTISTS.  Outpost  in  Morocco— Prin- 
cipals: George  Raft,  Marie  Windsor,  Akim 
Tamiroff.  Director,  Robert  Florey. 
INDEPENDENT.  Prejudice — Principals:  David 
Bruce,  Mary  Marshall,  Bruce  Edwards.  Direc- 
tor, Edward  Cahn. 


Henreid,  Canadian  Int'l 
To  Make  2  for  AA  Release 

Paul  Henreid,  who  starred  in  and  produced 
"Hollow  Triumph"  for  Eagle  Lion,  revealed 
last  weekend  that  he  would  produce  and  star 
in  two  pictures  to  be  made  by  Canadian  Inter- 
national Screen  Productions  in  Montreal  for 
Allied  Artists  release.  The  Canadian  producing 
company  is  headed  by  Joseph  Than  and  Leon- 
ard Fields. 

Henreid  expects  to  produce  another  picture 
this  year  in  association  with  Steve  Sekely,  who 
directed  "Hollow  Triumph."  This  one  would 
be  "End  to  Violence,"  an  unpublished  novel 
with  South  Africa  as  its  locale,  and  the  actor- 
producer  is  contemplating  shooting  it  on  loca- 
tion. He  expects  to  make  a  deal  with  Eagle 
Lion  or  some  other  company  when  the  script 
is  ready. 

And,  as  if  that  weren't  enough  to  keep  one 
man  busy,  Henreid  is  committed  to  do  a  pic- 
ture in  England  soon,  playing  opposite  Mar- 
garet Lockwood. 


3  Allied  Artists  Films 
Get  September  Starts 

Three  Allied  Artists  productions  are  sched- 
uled to  start  in  September. 

First  to  roll,  early  in  the  month,  will  be  "Bad 
Boy,"  starring  Audie  Murphy  and  produced 
by  Paul  Short  under  the  sponsorship  of  Variety 
Clubs  International.  Set  to  start  after  Labor 
Day  is  "When  a  Man's  a  Man,"  Windsor 
Production  to  star  Rory  Calhoun,  Gale  Storm 
and  Guy  Madison,  and  produced  by  Julian 
Lesser  and  Frank  Melford.  Starter  for  late 
September  is  "Gun  Crazy,"  with  Barry  Sullivan 
starred  and  author  MacKinlay  Kantor  acting 
as  associate  producer. 


Williams  Troupe  in 
Western  Featurettes 

Tex  Williams  and  his  Western  Caravan  have 
been  signed  to  star  in  the  first  two  of  a  planned 
series  of  eight  western  musical  featurettes  at 
Universal-International,  according  to  Producer 
Will  Cowan.  The  studio  holds  individual  options 
on  the  Williams  troupe  on  the  six  remaining 
subjects. 

First  of  the  series  will  go  before  the  cameras 
about  Oct.  1,  with  Luci  Ward  and  Jack  Natte- 
ford  alternately  preparing  tht  screenplays. 


Opposite  Flynn 

Alexis  Smith  will  appear  opposite  Errol 
Flynn  in  Warners'  "Montana,"  which  Ray  En- 
right  will  direct.  S.  Z.  Sakall  has  also  signed 
to  appear  in  the  film. 


LONDON  OBSERVATIONS 

Laboratories  Target  in  Criticism  of  Newsreels;  Pathe 
Hits  Pooling,  Seeks  Competition  to  Improve  Service 


Jock  MacGregor 


By  JOCK  MacGREGOR 

Mainly  through  the  Olympic  Games,  the 

spotlight  has  been  focused  on  the  newsreels. 
There  has  been  criticism  of  the  quality. 
This  has  not  been  the  cameraman's  fault, 
but  of  laboratories.  The  urgent  need  for 
some  twenty  "laven- 
ders" of  thousands  of 
feet  of  film  daily  was 
more  than  the  usual 
printers  could  handle. 

The  Newsreel  Asso- 
ciation of  Great  Britain 
have  exploited  the  oc- 
casion by  taking  trade 
paper  advertising  to  re- 
mind exhibitors  of  the 
advantages  of  the  often 
abused  Supplementary 
Agreement  and  boost 
their  coverage  of  the 
Games.  Abstaining  from  this  announcement 
is  Pathe,  which  vvants  competitive  newsreels 
once  again. 

Introduced  as  a  wartime  measure,  the 
agreement  saves,  through  "bicycling"  prints, 
261  copies  bi-weekly  and  some  28  million 
feet  of  film  annually.  Exhibitors  have  to 
share  whatever  reel  is  available  but  pay  their 
pre-war  supplier.  Generally,  terms  are  £10 
weekly  for  the  top  reels  and  i8  for  the  sec- 
ondary ones,  first  run. 

GB,  Universal,  Paramount  and  Movietone 
point  out  that  if  they  reverted  to  free  trade 
with  single  Copies,  rentals  would  have  to 
go  up.  Pathe,  by  which  many  cinema-goers 
still  call  all  newsreels,  since  it  was  among 
the  originals,  believe  they  could  expand, 
improve  service. 

Competition  in.  this  field  is  certainly  needed. 
Some  dire  issues  are  appearing.  With  many 
occasions  being  covered  on  rota,  scoops  are 
becoming  rare  and  often,  I  am  told,  an  editor 
will  phone  others  who  have  covered  an  item 
asking  for  it  to  be  held  over  an  issue.  Ad- 
mittedly 700  to  800  feet  does  not  allow  much 
scope,  but  even  with  the  Games,  it  is  often 
seven  days  before  an  event  reaches  the 
British  screens. 

Newsreel  inen,  incidentally,  are  a  trifle 
worried  about  their  future.  Rank  fully  con- 
trols GB  and  Universal  News,  which  are 
actually  sold  on  different  terms,  and  is 
closely  associated  with  British  Movietone 
News  through  the  Fox-QB  financial  hold- 
ings. They  fear  with  merging  and"  pooling 
going  on  in  the  organization,  they  may  not 
be  overlooked. 

^       *  ^ 

The  handouts  at  the  BFPA's  monthly  press 
conference,  presided  over  by  Governor  Gen- 
eral Sir  Henry  French,  rarely  provide  as 
much  copy  as  the  discussions  that  ensue.  It 
is  probably  for  this  reason  that  Sir  Henry 
obviously  does  not  like  the  trade  papers. 
Comparatively  new  to  the  business  after  a 
distinguished  career  in  the  civil  service,  he 
apparently  overlooks  that  our  function  is 
to  report  for"  the  whole  industry  and  not 
merely  the  producers. 

While  they  are  aipproaching  the  CEA  for 
cooperation  on  the  fact-finding  committee, 
the  formation  of  their  own  gestapo  goes 
ahead,  to  be  ready  for  the  new  quota  on 
October  1.  This  will  record  for  passing  onto 


the  Board  of  Trade  a  one-sided  story,  show- 
ing only  the  number  of  screenings  of  Brit- 
ish and  foreign  pictures  in  each  cinema  but 
not  the  box-office  returns  of  even  their  mem- 
bers' product.  Queried  on  this.  Sir  Henry 
admitted  that  as  yet  he  did  not  know  a  great 
deal  about  exhibition  or  distribution. 

This  admission  obviously  holds  good  for 
many  of  his  members,  and  it  is  up  to  the 
CEA  or  at  least  the  independents  to  fight 
back  by  providing  the  BOT  with  audited 
figures  to  support  their  claims  that  they  lose 
on  British  product.  It  would  prove  whether 
they  have  a  case  or  not. 

*  * 

Congratulations  to  C.  J.  Latta  and  Jack 
Goodlatte  on  their  appointments  as  manag- 
ing directors  of  Associated  British  Picture 
Corporation  and  Associated  British  Cinemas, 
respectively.  Mr.  Goodlatte  joined  ABC 
eighteen  years  ago  and  has  worked  his  way 
steadily  upwards.  Mr.  Latta,  on  the  other 
hand,  has  been  in  the  country  little  over  a 
month  but  has  made  a  great  impression  on 
the  many  people  he  has  met,  and  has  picked 
up  a  remarkably  workmanlike  knowledge  of 
conditions  in  the  industry  here. 

Certain  U.  S.  concerns  are  not  fighting  for 
the  British  market  in  the  way  one  would 
imagine.  Recently  folded,  the  Frank  Sinatra 
British  Fan  Club  states  as  a  reason  for 
failure  the  negligible  support  given  by  the 
singer  and  his  New  York  office  during  the 
past  six  months.  An  artist  should  start  wor- 
rying when  the  fans  desert  him;  he  should 
not  precipitate  the  rot. 

*  *  * 

British  producers  must  end  the  craze  for 
title  changes.  Not  a  week  passes  without 
a  blurb  announcing  an  alteration  and  nulli- 
fying all  previous  publicity. 

*  *  * 

The  Hyde  Park  scene  has  been  turned  back 
fitty  years  for  "Trottie  True."  Technicolor 
cameras  are  trained  on  Jean  Kent.  Some  100 
technicians  are  going  about  their  work  when 
I  hear  a  small  voice  enquire  "What'ter  they 
domg,  Mum?"  "They're  fil-Iuming,"  is  the 
reply.  "Oh,"  says  the  youngster  taking  in- 
terest, "Is  it  a  'Mickey  Mouse'?". 

=!•         *  * 

Most  enterprising  picture  undertaken  by 
Maurice  Wilson  of  Grand  National  in  a 
long  while  will  be  "A  Tale  of  Five  Cities" 
which  concerns  a  GI  visits  to  the  European 
capitals.  Each  city's  story  will  be  told  by  its 
own  key  director.  Rome  will  be  covered  by 
Roberto  Rosselini.  London  by  Paul  Rotha 
Boris  Morros  and  Alexander  Paal  are  asso- 
ciated with  the  scheme. 


Her  First  for  Columbia 

Lucille  Ball's  first  picture  under  her  new 
long-term  contract  with  Columbia  will  be  "Miss 
Grant  Takes  Richmond,"  a  comedy  which  S. 
Sylvan  Simon  will  produce  from  Gene  Towne's 
original,  with  script  by  Everett  and  Devery 
Freeman.    No  director  has  been  assigned  yet. 

Holm,  Young  Co-Star 

Celeste  Holm  and  Loretta  Young  will  co-star 
in  20th  Century-Fox's  "Come  to  the  Stable,"  a 
comedy  with  ecclesiastical  background  in  which 
both  actresses  will  appear  as  nuns. 


34- 


SHOWMEN'S  TRADE  REVIEW,  August  21,  1948 


5  Test  for  Top  Role 
In  MGM's  'Chosen' 

Peter  Lawford,  Tom  Drake,  Marshall  Thomp- 
son, Barry  Nelson  and  Tommy  Breen,  all  under 
contract  to  MGM,  are  being  tested  by  that 
studio  to  determine  who  shall  play  the  top  role 
in  "The  Chosen,"  a  projected  picture  based  on 
a  novel  by  the  Rev.  E.  J.  Edwards. 

Storj'  concerns  five  -boys  from  New  York's 
Bronx  who  study  for  the  priesthood,  with  only 
one  of  them  surviving  the  course.  Myles 
Connelly  has  written  the  screenplay,  and  Arthur 
Ripley  will  produce. 


Enterprise  Not  Renewing 
Sherman  Studio  Lease 

Enterprise  Productions  announced  in  Holly- 
wood last  Tuesday  that  it  was  not  renewing  its 
leases  on  the  Enterprise  Studios  which  it  leased, 
and  renamed,  from  Harry  Sherman  s  California 
Studio.  Lease  is  understood  to  expire  on  Feb. 
14,  1949  which  would  allow  time  for  a  number 
of  pictures  to  be  made.  Under  its  releasing 
contract  with  MGM,  running  for  a  year,  Enter- 
prise has  four  pictures  to  deliver  to  that  com- 
pany, "No  Minor  Vices,"  "The  Numbers  Rack- 
et," "Wild  Calendar"  and  a  fourth  not  yet  an- 
nounced. Titles  are  subject  to  change. 


Scott  to  Star  in 
'The  Doolin  Gang' 

"The  Doolin  Gang,"  story  of  Kansas  in  the 
day  of  the  Western  outlaws,  will  be  Randolph 
Scott's  next  stellar  vehicle  at  Columbia  and 
will  be  made  in  Technicolor  by  Producers-Actors 
Corporation,  in  which  Scott  and  Harry  Joe 
Brown  are  partners.  The  latter  will  produce, 
with  a  tentative  starting  date  of  Sept.  20. 


Industry  Short  Finished 

"Movies  Are  Adventure,''  the  third  in  a 
series  of  five  short  subjects  being  produced  by 
the  industry  under  the  sponsorship  of  the 
Academy  of  Motion  Picture  Arts  and  Sciences, 
has  been  completed  at  Universal-International. 
Grant  Leehouts  of  the  Academy  is  producer- 
coordinator  of  the  series. 

ADVANCE  DATA 

On  Forthcoming  Product 

Last  of  the  Badraen  (Allied  Artists)  Principals:  Barry 
Sullivan,  Marjorie  Reynolds,  Broderick  Crawford.  Di- 
rector, Kurt  Neumann.  A  yarn  about  the  gold-rush 
era  of  the  west,  with  an  adventurer  leading  a  gang 
of  desperadoes,  only  to  finish  by  being  shot. 

Tarzan's  Fountain  of  Youth  (RKO)  Principals: 
Lex  Barker,  Brenda  Joyce,  Evelyn  Ankers.  Director, 
Lee  Sholem.  Tarzan's  idyllic  jungle  life  with  his  mate 
and  their  chimp  is  disrupted  by  the  discovery  of  an 
old  plane  wreck  in  which  is  found  the  diary  of  an 
English  aviatre.x  reported  missing  20  years;  complica- 
tions ensue  but  eventually  Tarzan  returns  to  his 
jungle  paradise. 

Indian  Scout  (United  Artists)  Principals:  George 
Montgomery,  Ellen  Drew.  Director,  Ford  Beebe.  A 
story  taken  from  Davy  Crockett's  life  involving  a  beau- 
tiful Indian  girl  who  tries  to  spy  on  the  whites, 
and  a  friendly  Indian  ;  the  girl  repents  in  the  end  and 
Crockett  saves  her  from  revengeful  settlers. 

Cover-Up  (United  Artists)  Principals:  William  Bendix, 
Dennis  O'Keefe,  Barbara  Britton.  Director,  Alfred  E. 
Green.  A  mystery  about  a  young  insurance  investigator 
who  falls  for  a  pretty  small-town-girl,  only  to  dis- 
cover her  father  is  the  murderer  he  is  seeking.  The 
father  dies  from  a  heart  attack  before  he  can  be  seized. 

My  Dear  Secretary  (United  Artists)  Principals:  Laraine 
Day,  Kirk  Douglas,  Keenan  Wynn.  Director,  Charles 
Martin.  A  comedy  involving  a  beautiful  secretary  who 
marries  her  boss,  and   writes  a  better  book  than  he, 


thereby  creating  a  bad  situation;  however,  in  the  end 
he  is  proud  of  her  and  the  two  are  reconciled. 

The  Heiress  (Paramount)  Principals:  Olivia  de  Havil- 
land,  Sir  Ralph  Richardson,  Miram  Hopkins,  Mont- 
gomery Clift.  Director,  William  Wyler.  A  drama  of  a 
century  ago  in  New  York,  about  a  good  and  gentle  girl 
who  is  unloved  by  her  father,  who  is  only  interested 
in  her  potentially  big  inheritance.  Tragedy  eventually 
ensues. 

Baltimore  Escapade  (RKO)  Principals:  Robert  Young, 
.Shirley  Temple.  John  Agar.  Director,  Richard  Wal- 
lace. A  comedy  set  in  1905  in  Baltimore,  in  which 
a  young  girl  wins  the  day  by  advancing  the  cause  of 
women's  suffrage,  getting  her  father  advanced  to  a 
bishop  and  acquiring  a  handsome  husband. 


AIR  CONDITIONING  EQUIPMENT 


NEW  DOUBLE  MAT  AIRWASHERS— Don't  'Wait. 
Quick  Deliveries  Now.  5,000  cfm — $138.00;  7,000  cfm 
—$168.00;  10,000  cfm — $204.00;  15,000  cfm — $240.00; 
20,000  cfm — $276.00.  New  Blowers  with  motors  and 
drives,  8,500  cfm — $172.50;  11,000  cfm — $229.90;  13,500 
cfm — $276.00;  22,500  cfm — $348.00.  Beat  the  heat — 
wire  S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  Street, 
New  York  19,  N.  Y. 


BUSINESS  BOOSTERS 


COMIC  BOOKS  AGAIN  AVAILABLE  AS  PREMI- 
UMS, giveaways  at  your  kiddy  shows.  Large  variety, 
latest  48-page  newsstand  editions.  Comics  Premium  Co., 
412  S.  Greenwich  St.,  New  York  City. 


MEN — Laugh  Riot  "Man  in  the  Barrel"  $1.00.  Some- 
thing different.  Mr.  Jack  Tupler,  4914  N.  Spaulding, 
Chicago  25,  Illinois. 


CONCESSIONS 


EXCELLENT  INVESTMENT  $25,000.00  advance 
for  5  year  concession  rights.  New  500  Car  Drive-In- 
Theatre.  Southern  Town  300,000  Population.  Box 
754,  Showmen's  Trade  Review,  1501  Broadway,  New 
York,  New  York. 


DRIVE-IN  EQUIPMENT 


SOS  SAVES  DRIVE-INS  THOUSANDS— Send  us 
details,  car  capacity,  etc.  Our  prices  will  delight  you! 
Complete  sound  projection  outfits  $1995.00  up;  New 
500  Watt  Western  Electric  Booster  Amplifiers,  $650.00; 
New  Dual  in  car  speakers  with  junction  box  and  trans- 
former, $14.95  until  Aug.' 1st,  then  $19.95;  new  drive- 
way entrance  and  exit  signs,  illuminated,  $18.75; 
Burial  Cable,  7^(t  ft;  Generators  70/140  amperes, 
$525.00;  Super  Snaplite  fl.9  lenses  increase  light  25%, 
from  $150.00;  40"  Aircoluran  Weatherproof  reflex 
horns,  heavy  duty  25  watt  Alnico  V  driver  units,  $39.75. 
New  Address  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  Street,  New  York  19,  N.  Y. 


LEASE  FOR  SALE 


Modern  500  seat  fully  equipped  neighborhood  theatre. 
4  years  with  option  to  renew.  Growing  town  18,000. 
F.  M.  Westfall  P.O.  Box  1307,  Martinsville,  Va. 


NEW  EQUIPMENT 


SUMMER— SLASHINGS— STUPENDOUS  STOCK 
SACRIFICED.  Replacement  parts  for  Simplex  40% 
off;  Simplex  BB  Movements,  $61.20;  Universal  splicers 
$4.25;  Stereopticans  $27.50;  Pyrene  type  extinguishers 
$6.95;  Carbon  savers  77(t;  Jensen  12"  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95;  1500  Watt  $5.95;  Film  cabinets  $3.95  section; 
Soundfilm  amplifiers  including  record  player  $124.75; 
Exhaust  fans  10",  $10.79;  12",  $13.75;  16",  $18.15; 
24"  3  speed  pedestal  fans  $69.50.  New  Address  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  Street,  New  York 
19,  N.  Y. 


COMPARE  AND  SAVE!  Beaded  soundscreens  49c 
foot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theatre  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


Iron  Dukes  (Monogram)  Principals:  Leo  Gorcey. 
Huntz  Hall,  Gabriel  Dell,  Frankie  Darro.  Director. 
Reginald  LeBorg.  The  Bowery  Boys  try  to  break  up 
a  boxing  racket  after  their  buddy  is  killed  in  an  over- 
match,  finally   succeeding  after  many  complications. 

Parole  (Eagle  Lion)  Principals:  Turhan  Bey,  Michael 
O'Shea.  Director,  Alfred  Zeisler.  A  drama  about  a 
special  investigator  who  smashes  a  ring  selling  paroles 
after  discovering  a  member  of  the  state  parole  board 
working  with  the  syndicate. 

The  O'Flynn  (U-I)  Principals:  Douglas  Fairbanks, 
Jr.,  Helena  Carter,  Richard  Greene,  Patricia  Medina. 
Director,  Arthur  Pierson.  Laid  in  Ireland  in  1797, 
this  action-drama  involves  the  battle  of  an  Irishman 
for  his  castle  and  country. 


STUDIO  AND  PRODUCTION  EQUIPMENT 


BELHOWELL  TYPE  UNIT  EYE  SHUTTLE, 
$650.00;  RCA  Type  Galvanometer  Assembly  (less 
optics;)  $365.00;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recordmg  & 
Studio  Camera,  with  rackover;  3 — 1000'  magazines, 
synchronous  and  wild  motors,  6  fast  Astro  lenses,  4 
position  amplifier,  4  mikes,  power  supply,  etc.  Reduced 
$5,250.00;  Western  Electric  Preview  Magazines, 
$395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.;  W.E. 
35mm  Sound  Moviola,  $795.00;  Mitchell  Plywood 
Blimp,  $149.50;  Klieglite  2000W  Rifle,  $79.50  Neu- 
made  Automatic  Film  Cleaners,  $159.50.  Send  for 
latest  Catalog.  New  Address  S.O.S.  Cinema  Supply 
Corp.,  602  W.  52nd  Street,  New  York  19,  N.  Y. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST. 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore, 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Theatre  Exchange  Co.,  201  Fine  Arts 
BIdg.,   Poi*fend  5,  Oregon. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-74, 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Showmen'i 
Trade  Review,  1501  Broadway,  New  York  18,  N.  t 


FOR  YOUR  BINGO  GAMES.  ControUed  or  un- 
^.ontrolled,  die  cut,  play  right,  priced  right.  Samples  os 
request.  Premium  Products,  354  W.  44th  St..  New 
York  18,  N.  Y. 


THEATRE  SEATING 


WORRIED  ABOUT  COST  OF  CHAIRS?  Chair  up 
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CLASSIFIED  ADVERTISING 

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instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW.  1501  Broadway,  New  York  18,  N.  Y 


Feature  Booking  Guide 

TITLE  INDEX 


Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing. 


SHOWMEN'S 

TRADE 

REVIEW 

A 

Title 

Company 

Abbott  &  Costello  Meet  Frankenstein.  U-I 

Accused,  The   Para. 

Act  of  Violence  MGM 

Adventures   of   Casanova  EL 

Adventures  of  the  Cisco   Kid  UA 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

Affairs  of  a  Rogue  Col. 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

All  My  Sons  U-I 

All's   Well   Ind. 

Always  Together   WB 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

An  Innocent  Affair  UA 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

Anna  Karenina   20th-Fox 

Apartment  for  Peggy  20th-Fox 

April  Shov?ers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona   Ranger   RKO 

Arkansas  Swing,  The  Col. 

Arthur  Takes  Over  20th-Fox 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Babe  Ruth  Story,  The  Allied 

Bad   Sister   U-I 

Baltimore  Escapade   RKO 

Barkleys  of  Broadway  MGM 

Behind   Locked   Doors  EL 

Berlin   Express   RKO 

Best   Man  Wins  Col. 

Best  Things  in  Life  Are  Free  MGM 

Best  Years  of  Our  Lives  RKO 

Beyond  Glory   Para. 

B.   F.'s  Daughter  MGM 

Big  Cat,  The  EL 

Big  City   MGM 

Big  Clock.  The  Para. 

Big  Punch,  The  WB 

Big   Sombrero,   The  Col. 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and    Coo  Rep. 

Black  Bart   U-I 

Black  Eagle,  Story  of  a  Horse  Col. 

Black  Velvet   U-I 

Blanche  Fury   U-I 

Blonde  Ice   FC 

Blondie's    Anniversary   Col. 

Blondie's   Big   Deal  Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's   Secret   Col. 

Blood  on  the  Moon  RKO 

Bodyguard   RKO 

Born   to  Fight  EL 

Borrowed    Trouble   UA 

Boston  Blackie's  Chinese  Venture.  . Col. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,   The  MGM 

Broken    Journey   EL 

Brothers,  The   U-I 

Brothers  in  the  Saddle  RKCi 

Bungalow   20th-Fox 

Bush    Christmas   U-I 

c 

Caged  Furv   Para. 

Calendar,  The   EL 

Call  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  .   Mono. 

Canadian   Pacific   20th-Fox 

Canon  City  EL 

Captain   from   Castile  20th-Fox 

Captain   Boycott   U-I 

Casbah   U-I 

Cass  Timerlane   MGM 

Challenge.  The   20th-Fox 

Checkered  Coat.  The  7n*^.Vn- 

Chicken   Every   Sunday  20th-Fox 

Cleopatra    Arms   WB 

Code  of  Scotland  Yard  Rep. 

Connecticut  Yankee,  A  Para. 

Corridor  of  Mirrors  

Counterfeiters.  The   7nth-Fo» 

Countess  of  Monte  Cristo  

Coroner  Creek  Col. 

Cover-  Up   UA 

Creeper.  The   20th-Wo' 

Crime  Doctor's  Diary  Col. 

Criss-Cross   U-I 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately) ,  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  *C:  Cinecolor,  *M:  Magnacolor, 


*U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  is 
indicated  by  letters  following  titles:  A — Adult;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  followirtg  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  (Doc)  Documentary 

(G)  Gangster  (M)  Musical 

(H)  Horror  (W)  Western 
(My)    Mystery  (Wa)  War 

(See  final  page  of  Guide  for  Re-Issues) 


ALLIED  ARTISTS 


0...  12/20/47  New  Release 
64 4/15/48 .  New  Release 
62...  3/1/48  ..New  Release 


Time  Rel. 

CURRENT  Mins.  Date  Refer  to 

5  Hunted,  The    (D)A  Preston  Foster-Belita   85... 4/7/48   b2/7/48 

7  Panhandle  (W)F   R.  Cameron-C.  Downs  '   84... 2/22/48   b2/14/48 

6  Smart  Woman    (D)A  B.  Aherne-C.  Bennett-B.  Sullivan          93... 4/30/48   b3/13/48 

4  Sang  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long   85... 1/31/48   bll/8/57 

COMING 

Babe  Ruth  Story,  The  W.  Bendix-C.  Trevor-C.  Bickford  9/6/48   a6/12/48 

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm-J.  Gleason   87... 8/15/48   b5/l/48 

Last  of  the  Badmen  B.  Sullivan-M.  Reynolds-B.  Crawford  

Strike  It  Rich  R.   Cameron-B.  Granville  

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  

ASTOR  PICTURES 

Battling  Marshal   Dave  "Tex"  O'Brien-Buzzy  Henry.. 

Deadline   Sunset  Carson-Pat  Starling  

Fighting  Mustang   Sunset  Carson-Pat  Starling  

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling  

Sunset  Carson  Strikes  Back   Sunset  Carson-Pat  Starling  

Western  Terror   Sunset  Carson-Pat  Starling  

COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan   73. 

Arkansas   Swing,   The  H.  Hot  Shots-G.  Henry-S.  Hart  63. 

Best  Man  Wins   (C)F  E.  Buchanan- A.  Lee-R.  Shayne   73. 

Black  Arrow,  The   (D)F  L.  Hayward-J.  Blair-G.  Macready   76. 

Blondie's  Anniversary    (C)F  P.  Singleton- A.  Lake-L.  Simms   67. 

Blondie's  Reward   (C-D)  P.  Singleton-A.  Lake-L.  Simms   67. 

Coroner  Creek  *C  (D)A  R.  Scott-M.  Chapman-G.  Macready   90. 

Devil  Ship    (D)F  Richard  Lane-Louise  Campbell  62. 

Fuller  Brush  Man,  The  (C)f   ...Red  Skfelton-Janet  Blair   93. 

Glamour  Girl    (M)F  G.  Krupa-V.  Grey-M.  Duane  68. 

T  Love  Trouble  (My) A  F.  Tone-J.  Blair-J.  Carter  94. 

It  Had  to  Be  You  (C-D)A  ,     ...Ginger  Rogers-Cornel  Wilde  98. 

Lady  from  Shanghai,  The  (My) A  Rita  Hayworth-Orson  Welles   87. 


3/25/48   b5/8/48 

7/29/48   

5/6/48   b5/22/48 

Aug. '48   b7/3/48 

12/18/47   bl/3/48 

6/3/48   a2/21/48 

July  '48   b6/5/48 

12/11/47  ...bl2/20/47 

June  '48   b3/8/48 

1/16/48   bl/3/48 

Jan.  '48  ,  ..  .bl(10(48 
Dec.  '47  ...blO/25/47 
May  '48  ...  .b4/17/48 


Lost  One,  The  (0)A  Nelly  Corradi-Gino  Mattera  84  b4/3/48 


Lulu  Belle   (D)  D.  Lamour-G.  Montgomery-A.  Dekker.  87. 

Mary  Lou  (M)F  R.  Lowery-J.  Barton-G.  Farrell  65. 


.Aug. '48   b6/12/48 

.1/23/48   b2/28/48 


Mating  of  Millie,  The  (Ot  G.  Ford-E.  Keyes-R.  Randall   85... Apr.  '48   b3/13/48 


My  Dog  Rusty  (D)F  T.  Donaldson- J.  Lite!- J.  Lloyd. 

Port  Said  (D)A  Gloria  Henry -William  Bishop  

Prince  of  Thieves  *C  (D)i'  J.  Hall-P.  Morison-A.  Jergens  

Relentless  'T  (D)F  R.  Young-M.  Chapman-W.  Parker. 

Return  of  the  Whistler  (My)F  M.  Duane-L.  Aubet-R.  Lane  

Rose  of  Santa  Rosa  Hoosier  Hot  Shots-E.  Noriega  

Sign  of  the  Ram,  The  (D)A  S.  Peters-A.  Knox-P.  Thaxter. 


64...  4/8/48   b6/12/48 

68...  4/15/48   b5/15/48 

72... Jan.  '48   b3/6/48 

93...  2/20/48   bl/17/48 

61...  3/18/48   b4/3/48 

65... 12/25/47   

84. .  .Mar.  '48  b2/7/48 

3/30/48   b4/10/48 

.Aug. '48   b4/24/48 

.1/9/48   blO/11/47 

7/8/48   b7/10/48 

.2/27/48   bl/24/48 

.5/13/48   b6/19/48 

2/12/48   b3/6/48 

.2/5/48   B5/29/48 


Song  of  Idaho  {M-C)F  Hoosier  Hot  Shots-Kirby  Grant  67.. 

Strawberry  Roan,  The  *C  (W)F  G.  Autry-G.  Henry-J.  Holt   76. 

Swordsman,  The  *T  (D)F  L.  Parks-E.  Drew-G.  Macready  81., 

Thunderhoof   {D)F   P.  Foster-M.  Stuart-W.  Bishop  76.. 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  109.. 

Trapped  By  Boston  Blackie  (M)  C.  Morris-J.  Vincent-R.  Lane   78. 

Woman  from  I'angiers,  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane  66.. 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68., 

COMING 

Affairs  of  a  Rogue  (D)A  Jean-Pierre  Aumont-Joan  Hopkins  111  b5/8/48 

Big  Sombrero,  The  ■'C  Gene  Autry-Elena  Verdugo  a9/20/47 

Blondie's  Big  Deal  P-  Singleton-A.  Lake-L.  Simms  

Black  Eagle,  The  Story  of  a  Horse  W.  Bishop-V.  Patton-G.  Jones  9/16/48   a7/3/48 

Blondie's  Night  Out   (C)  P.  Singleton-A.  Lake-L  Simms    al/10/48 

Blondie's  Secret   Singleton-Lake-Kent-Simms  a7/3/48 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  a7/17/48 

Crime  Doctor's  Diary  Warner  Baxter-Lois  Maxwell  

Dark  Past,  The  '.  William  Holden-Lee  J.  Cobb  .a7/10/48 

Gallanl   Blade   *C    (D)  Larry  Parks-Marguerite  Chapman  a2/21/48 

Gentleman  From  Nowhere   (My)F  Warner  Baxter-Fay  Baker   66... 9/9/48   b8/14/48 

Her  Wonderful  Life  Janis   Carter-Marc  Piatt  

I   Surrender  Dear  Gloria  Jean-David  Street  a5/15/48 

Jungle  Jim   J-  Weissmuller-V.  Grey-L.  Baron  

Knock  On  Any  Door  .  H.  Bogart- J.  Derek-G.  Macready-S.  Perry  ' .' .' .' ' ' ' .' '    ' ' ' ' ' ' ' ' ' ' ' ' 

Ladies  of  the  Chorus  A.  Jergens-R.  Brooks-M.  Monroe  a7/3/48 

Law  of  the  Barbary  Coast  R-  Shayne-A.  Jergens-S.  Dunne  

Loaded  Pistols  '►C  Gene  Autry-Barbara  Britton  a7/3/48 

Lone  Wolf  and  His  Lady  Ron  Randell-June  Vincent  

Loser  Take  All  C.  Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Lovers   The   Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen  *T.  R-  Hayworth-G.  Ford-Luther  Adler.  .  .a5/l/48 

Man  from  Colorado,  The  *T  (D)  Glenn  Ford-Ellen  Drew-Wm.  Holden.,  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford-A.  Tyrrell  a6/12/48 

Mr    Soft  Touch  G.  Ford-E.  Keyes-J.  Ireland  "  

Racing  Luck   Stanley  Clements-Gloria  Henry  a7/17/48 

Return  of  October,  The  '►T  (C)  .Glenn  Ford-Terry  Moore  

Ridin'  the  Old  Pine  Trail  *C  Gene  Autry-Jimmy  Lloyd  

Fvusty  Leads  the  \\.'^y...   Donaldson-Doran-Moffett-Litel  a6/5/48 

Rusty  Saves  a  Life  Donaldson-G.  Henry-S.  Dunne  a7. 10/48 

Singin'  Spurs   Hoosier  Hot  Shots-Patricia  White  9/23/48 

Slightly   French".'.'.'.'.  Lamoiir-Carter-Park^r-Ameche   .'.'.'.',' .'a5/8/48 

Smoky  Mountain  Melody  Roy  Acuff-Smoky  Mountain  Boys  

Song  of  India  Sabu-G.  Russell-T,  Bey  

Triple  Threat   Top  Pro  Football  Stars  9/30/48   

Undtrcover  Man   Glenn  Ford-Nina  Foch  

Untamed  Breed,  The  *C  S.  Tufts-B.  Britton-G.  "G."  Hayes  a6/5/48 

Walk  a  Crooked  Mile  Dennis  O'Keefe-Louis  Hayward  Sept, '48 

Walking  Hills.  The  R-  S'-ott-E.  Raines-W.  Bishop   a7/3/48 


Westerns  (Current) 


SHOWMEN'S    TRADE  REVIEW 


Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Bumette  55... 7/1/48 

Phantom  Valley   Charles  Starrett-SmUey  Bumette  52... 2/ 19/48 

Six  Gun  Law  (W)  C.  Starrett-S.  Bumette  54... 1/9/48 

West  of  Sonora  Charles  Starrett-Smiley  Bumette.   55... 3/25/48 

Whirlwind  Raiders  Charles  Starrett-Smiley  Bumette   54... 5/13/48 


Westerns  (Coming) 

Challenge  of  the  Range  Charles  Starrett-SmUey  Bumette  

El  Dorado  Pass  Charles  Starrett-Smiley  Bumette  

Quick  On  The  Trigger  Charles  Starrett-Smiley  Bumette  

Trail  to  Laredo  C.  Starrett-S.  Burnette-J.  Bannon  54... 8/12/48 


EAGLE  LION  current 

812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey-Sutton    83. 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash«-R.  Bice   66. 

826  Canon  City  (Doc)  A   6.  Brady-J.  Corey-W.  Bissell   82. 

824  Close-Up   Alan  Baxter-Virginia  GUmore   76. 

820  Qobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61. 

817  Enchanted  VaUey,  The  'C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin   77. 

810  Heading  for  Heaven  (C)F  S.  Erwin-G.  FarreU   71. 

808  Linda  Be  Good  (C)A  E.  Knox-J.  Hubbard-M.  Wilson   66. 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Bari   71. 

825  Mickey  *C  (C)F  L.  Butler-B.  Goodwin-L  Hervey   87. 

819  Noose  Hangs  High  (C)F  Abbott -CosteUo-Downs-Calleia    77. 

830  Northwest  Stampede  'C  (C)F  J.  LesUe-J.  Craig-J.  Oakie  79. 

828  Oliver  Twist  (D)F  R 

818  October  Man,  The  (D)A  J. 

813  Open  Secret  (D)A  J.  Ireland-J.  Randolph-R.  Bohnen  '.  70. 

822  Raw  Deal   (D)A  D.  O'Keefe-C.  Trevor-M.  Hunt   79. 

816  Ruthless  (D)A   !  Z.  Scott-L.  Hayward-D.  Lynn  102. 

829  Shed  No  Tears  W.  Ford-J.  Vincent-R.  Scott  70. 

811  Smugglers,  The  'T  (D)A  Michael  Redgrave-Jean  Kent   85. 

827  Spiritualist,  The   (D)A  T.  Bey-L.  Bari-C.  O'Donnell   78. 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men  (D)F   Dennis  O'Keefe-Mary  Meade   91. 

814  Take  My  Life  (D)F  Greta  Gynt-Hugh  WilUams   80. 

COMING 


Newton-A.  Guinness-K.  Walsh  116. 

Mills- J.  Green wood-E.  Chapman  85. 


..2/7/48   b2/28/48 

..5/19/48   34/17/48 

..6/30/48   b6/26/48 

..6/9/48   

..4/24/48   b5/22/48 

..3/27/48   b4/3/48 

..1/17/48   bl2/20/47 

..1/3/48   bll/1/47 

..3/6/48   b4/3/48 

..6/23/48   b6/19/48 

..4/17/48   b4/10/48 

..7/28/48   b7/3/48 

..7/14/48   b7/3/48 

..3/20/48   b9/6/47 

..5/5/48   b7/17/48 

..5/26/48   b5/22/48 

..4/3/48   b4/3/48 

..7/2/48   a5/29/48 

..1/31/48   b4/12/47 

..7/7/48   b8/7/48 

..6/2/48   b5/15/48 

..1/10/48  ....bl2/20/47 
..2/28/48   b5/17/47 


Adventures  of  Gallant  Bess  *C  (D)  Cameron  Mitchell- Audrey  Long  a3/20/48 

Behind  Locked  Doors  L.  Bremer-R.  Carlson-T.  Henry  a7/10/48 

Big  Cat,  The  *T  Lon  McCallister-Peggy  Ann  Garner  

Born  to  Fight  Scott  Brady -Anabel  Shaw  a6/5/48 

Broken  Journey   (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan.  89  b4/24/48 

Calendar,  The  (C)A  Greta  Gynt-John  McCallum   79  b6/5/48 

Hollow  Triumph  (D)A  Paul  Henreid-Joan  Bennett   83... 8/30/48   b8/14/48 

In  This  Corner  Scott  Brady- Anakel  Shaw  

It  Always  Rains  on  Sundays  G.  Withers- J.  Warner   92  bll/29/47 

Lady  at  Midnight  R.  Denning-F.  RafEerty-J.  Searle  a5/29/48 

Let's  Live  a  Little  Hedy  Lamarr -Robert  Cummings  a6/5/48 

Man  Wanted  Anabel  Shaw-Robert  Lowery  ,  ,.   

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Parole   T.  Bey-M.  O'Shea-E.  Ankers  

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  bl/25/47 

Red  Stallion  in  the  Rockies  *C  Red  Stallion- Arthur  Franz  

Strange  Mrs.  Crane,.  The  M.  Lord -P.  Watkin-J.  McGuire  

29  Clues   Scott  Brady-Richard  Basehart  a7/10/48 

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  


Westerns  (Current) 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates   55. 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54. 

857  Prairie  Outlaws   '  E.  Dean-R.  Ates-J.  Holt   57. 

858  Tioga  Kid,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54. 

854  Tornado  Range   (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt   56. 

855  Westward  Trail,  The  (W)F  E.  Dean-R.  Ates-P.  Planchard   56. 

Westerns  (Coming) 

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-M»ry  Scott  


..1/24/48  . . . .bll/22/47 

..4/10/48   b3/27/48 

..5/12/48   

..6/17/48   b3/20/48 

..2/21/48   2/21/48 

..3/).'?/48   b3/13/48 


.al2/18/47 


FILM  CLASSICS  current 

Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige   73...  May '48   b5/22/48 

Date  With  Murder,  A..  John  Calvert-Catherine  Craig  

Devil's  Cargo   (M)A.  J.  Calvert-R.  Hudson-R.  Kams   61... Apr. '48   b3/20/48 

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition.  74.  ..Jan. '48   b4/24/48 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76... Jan. '48   bl/3/48 

Furia  (D)A   Isa  Pola-Rosanno  Brazzi   89... Jan. '48  blO/25/47 

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell  

Miraculous  Journey  '*C  (D)F  R.  Calhoun-A.  Long-V.  Grey   76. .. Sept. '48    . .  .b8/14/48 

Money  Madness   H.  Beaumont-F.  Rafferty-H.  Warde          73... Apr. '48   b4/3/48 

Sofia  *C   Gene  Raymond-Sigrid  Gurie   83. .  .Sept. '48   

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd   63... May '48  ....b4/24/48 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)A  Adolph  Hitler-Eva  Braun   62... May '48   b5/22/48 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90... Jan. '48   bl/17/48 


METRO-COLDWYN-MAYER  current 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick   76... Mar. '48   b2/7/48 

820  B.  F.'s  Daughter  (D)A  B.  Stanwyck-Heflin-C.  Coburn  .108. .  .Apr. '48   b2/21/48 

827  Big  City   (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103. .  .June '48   b3/27/48 

819  Bride  Goes  Wild,  The  (C)F  v.  Johnson-J.  AUyson-B.  Jenkins            97... Mar. '48  ....b2/28/48 

813  Cass   Timberlane    (D)A  Spencer  Tracy-Lana  Turner  119. .  Jan. '48  .  .bll/8/47 

829  Easter  Parade  *T(M)F  j.  Garland-F.  Astaire-P.  Lawford..  103. .  .'July '48  ....b5/29/48 

831  Date  With  Judy,  A  *T  (C)F  W.  Beery-J.  Powell-E.  Taylor  113.  .  .July '48  ....b6/19/48 

810  Good  News   (M-C)F  *T  June  Allyson-Peter  Lawford   95... Dec. '47   bl2/6/47 

815  High  Wall    (D)A  R.  Taylor-A.  Totter-H.  Marshall               99... Feb. '48  ...bl2/20/47 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113... May '48  ....b4/10/48 

814  If  Winter  Comes  (D)A  W.  Pidgeon-D.  Kerr-A.  Lansbury   97. ..Jan. '48  bl2/27/47 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy  104. .  .Dec. '47  blO/25/47 

825  Pirate,  The  »T  (M)A  j.  Garland-G.  KeUy-W.  Slezak  102. .  .June '48   b4/3/48 

830  Search,  The  (D)F  Montgomery  Clift-Aline  MacMahon. . . .  105. . .  Aug. '48  ....b3/27/48 

708  Show-Off,  The  (C)F  r.  Skelton -Marilyn  Maxwell                   83... Dec. '47  ....b8/18/47 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124. .  .Apr. '48  ....b3/27/48 

821  Summer  Holiday  'T  (C)A  Rooney-De  Haven -Huston-Morgan    92. .  .5/20/48   b3/13/48 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy..  .  74... Feb. '48  ....bl/17/48 

817  Three  Daring  Daughters  *T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115. .  .Mar. '48   b2/14/48 


Title  Company 


D 

Daisy  Kenyon   20th-Fox 

Dangerous  Years   20th- Fox 

Daredevils  of  the  Clouds  Rep. 

Dark  Past   Col. 

Daughter  of  Darkness^  Para. 

Date  With  Judy,  A  MGM 

Date  With  Murder,  A  FC 

Dead  Don't  Dream,  The  UA 

Dear  Murderer   UI 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fox 

Design   for   Death  RKO 

Devil's  Cargo  FC 

Disaster   Para. 

Discovery   FC 

Docks  of  New  Orleans  Mono. 

Double  Life,  A  UI 

Down  to  the  Sea  in  Ships  20th-Fox 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dulcimer  Street   U-I 

Dynamite   Para. 


E 

Easter  Parade   MGM 

Embraceable  You   WB 

Emperor   Waltz,   The  Para. 

Enchanted  Valley   EL 

Enchantment   RKO 

End  of  the  River  UI 

Escape   20th- Fox 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  Rep. 


F 

False  Paradise   UA 

Fame  Is  the  Spur  U-I 

Family  Honeymoon   U-I 

Fan,  The   20th-Fox 

Far  Frontier  Rep. 

Feudin',  Fussin'  and  A-Fightin'  U-I 

Fighter  Squadron  WB 

Fighting  Back   20th-Fox 

Fighting  Father  Dunne  RKO 

Fighting   Mad   Mono. 

Flaxy   Martin   WB 

Follow  Me  Quietly  RKO 

Foreign  Affair,  A  Para. 

For  the  Love  of  Mary  U-I 

For  You  I  Die  FC 

Forever  Amber   20th-Fox 

Fort  Apache   RKO 

Fountainhead,  The   WB 

Four  Faces  West  UA 

French  Leave   Mono. 

Fuller  Brush   Man  CoL 

Furia   FC 

Fury  at  Furnace  Creek  20th-Fox 


G 

Gallant   Blade   Col. 

Gallant  Legion,  The  Rep. 

Gay  Amigo   UA 

Gay  Intruders   20th- Fox 

Gay  Ranchero,  The  Rep. 

Gentleman    From    Nowhere  Col. 

Gentleman's  Agreement   20th-Fox 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway. 20th-Fox 

Golden  Eye,  The  Mono. 

Good  News   MGM 

Good  Sam   RKO 

Good   Time   Girl  U-I 

Great  Gatsby,  The  Para. 

Green  Grass  of  Wyoming  2Cth-Fox 

Guns  of  Hate  RKO 


H 

Half-Past  Midnight   20th-Fox 

Hamlet    U-I 

Harpoon     SGP 

Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Heart  of  Virginia  Rep. 

Heiress,  The   Para. 

Henry  the  Fifth  UA 

Her  Wonderful   Life  Col. 

Here   Comes  Trouble  UA 

High   Tension   Mono. 

High  Wall   MGM 

Hills  of  Home  MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Homecoming   MGM 

Homicide   WB 

Homicide  for  Three  Rep. 

House  Across  the  Street  WB 

Hungry  Hill  U-I 

Hunted,  The     Allied 


I 

I   Became  a  Criminal  WB 

Idol  of  Paris  WB 

If  Winter  Comes  MGM 

If  You  Knew  Susie  RKO 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


I,  Jane   Doe  Rep. 

In  This  Comer  EL 

Incident   Mono. 

Indian  Agent   RKO 

Indian   Scout   UA 

Inner  Sanctiun   FC 

Inside  Story,  The  Rep. 

Interference  RKO 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Iron   Dukes   Mono. 

Isn't  It  Romantic?  Para. 

I  Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

I  WaJk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes ....  Mono. 

J 

Jiggs  &  Maggy  in  Society  Mono. 

Jinx  Money   Mono. 

Joan  of  Arc  RKO 

Joe  Palooka  in  Winner  Take  All . .  Mono. 

John  Loves  Mary  WB 

Johnny  Belinda   WB 

Judge  Steps  Out,  The.  RKO 

Julia  Misbehaves   MGM 

June   Bride   WB 

Jungle  Goddess   SGP 

Jungle  Jim   Col. 

K 

Key  Largo   WB 

Kidnapped   Mono. 

Killer  McCoy   MGM 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kissing  Bandit   MGM 

Knock  on  Any  Door  Col. 

L 

Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  Surrenders,  A  UI 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badraen  Allied 

Last  of  the  Wild  Horses  SGP 

Law  of  the  Barbary  Coast  Col. 

Le  Silence  est  D'Or  RKO 

Let's  Live  a  Little  EL 

Letter  From  an  Unknown  Woman . .  U-I 

Let's  Live  Again  20th-Fox 

Life  With  Father  WB 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Women   MGM 

Loaded  Pistols   Col. 

Lone  Wolf  &  His  Lady  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish,  The  20th-Fox 

Luckiest  Girl  in  the  World  .MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 

M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic   Bow   U-I 

Man  About  the  House  20th-Fox 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  of  EvU  UA 

Man  From  Colorado,  The  Col. 

Man  From  Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   EL 

Mark  of  the  Lash  SGP 

Mary   Lou   Col. 

Mating  of  Millie  Col. 

Meet  Me  at  Dawn  20th-Fox 

Melody  Time   RKO 

Mexican   Hayride   U-I 

Michael    O'Halloran   Mono. 

Mickey   EL 

Million  Dollar  Weekend  EL 

Mine  Own  Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  in  Harlem  SG 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid  U-I 

Mr.  Reckless   Para. 

Mr.   Soft   Touch  Col. 

Money  Madness   FC 

Moonrise   Rep. 

Mother  Is  a  Freshman  20th-Fox 

Mourning  Becomes  Electra  RKO 

Mozart  Story,  The  SGP 

Music  Man   Mono. 

My   Blonde   Heaven  UA 

My  Brother  Jonathan  Mono. 

My   Dear   Secretary  UA 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in  Mexico  ..RKO 

My   Girl   Tisa  WB 

My  Wild  Irish  Rose  WB 


COMING 

Act  of   Violence  V.  Heflin-R.  Ryan- J.  Leigh  a8/14/48 

Barkleys  of  Broadway  *T  F.  Astaire-G.Rogers-O.Levant-B.  Burke  

Best  Things  in  Life  Are  Free  James  Mason-Barbara  Bel  Geddes  

Bribe,  The   R.  Taylor-A.  Gardner-C.  Laughton  a8/14/48 

Command  Decision   Gable-Pidgeon-Johnson-Donlevy   a8/14/48 

Hills  of  Home  *T  .Lassie-E.  Gwenn-J.  Leigh   97  all/15/47 

903  Julia  Misbehaves  (C)F  G.  Garson-W.  Pidgeon-P.  Lawford,  100. .  .Oct. '48   b8/14/48 

Kissing  Bandit,  The  *T  K.  Sinatra-K.  Grayson  a8/23/47 

Little  Women  *T  Allyson-O'Brien-Taylor-Lawford   

901  Luxury  Liner  *T  G.  Brent-F.  Giflford-J.  Powell   98.  .  .Sept. '48  ...all/15/48 

No  Minor  Vices  Dana  Andrews-LUli  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  Oct. '48  

828  On  An  Island  With  You  »T  (M)F  E.  Williams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding   88  b8/31/47 

Secret  Land,  The  (Doc)  U.  S.  Navy  ,,   71... Oct. '48   

902  Southern  Yankee,  A  (C)F  ...R.  Skelton-B.  Donlevy-A.  Dahl   90.  .  .Sept. '48   b8/7/48 

Sun  in  the  Morning  *T  J.  MacDonald-C.  Jarman,  Jr.-Lassie   a8/14/48 

Take  Me  Out  to  the  Ball  Game  *T  F.  Sinatra-E.  WiUlams-G.  KeUy   

Three  Godfathers  *T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  a8/14/48 

Three  Musketeers   *T  Turner-Kelly -Heflin-Allyson   a5/22/48 

Words  and  Music  '*T  J.  Garland-M.  Rooney-G.  Kelly  a8/14/48 

MONOGRAM  current 

4708  Angels'  Alley   (D)F  L.  Gorcey-H.  Hall-B.  Benedict  

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood  

626  Chinese  Ring,  The  (My)F  R.  Winters-W.  Douglas-V.  Sen  Young... 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters- Victor  Sen  Young  

4709  Fighting  Mad  (D)F....  L.  Errol-J.  Kirkwood-E.  Knox  

4714  French  Leave  (C-D)F  Jackie  Cooper- Jackie  Coogan  

4720  Golden  Eye,  The  R.  Winters-M.  Moreland  

4716  I  Wouldn't  Be  in  Your  Shoes  (My)  A  Don  Castle-Elyse  Knox  

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano  

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay   

4707  Perilous  Waters  (D)A  D.  Ca&tle-A.  Long  

4705  Rocky  (D)F   Roddy  McDowaU-"Rags"-E.  Barrier  

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll   


67. 
57. 
68. 
64. 
75. 
64. 
69. 
70. 
67. 
68. 
64. 
76. 
60. 

4718  Shanghai  Chest,  The  R.  Winter-D.  Best- J.  Alvin  '.  65. 

4801  16  Fathoms  Deep   (D)F  L.  Chaney-A.  Lake-T.  Chandler.  

627  Smart  Politics  (M-C)F  F.  Stewart-J.  Preisser-F.  Darro  68. 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71. 

COMING 

High  Tension  "  Gorcey-Hall-Dell-Parrish   

Incident   W.  Douglas- J.  Frazee-J.  Compton  

Iron  Dukes   L.  Gorcey-H.  Hall-F.  Darro  

4719  Joe  Palooka  in  Wirmer  Take  All  Joe  Kirkwood,  Jr.-Elyse  Knox  

Kidnapped   R.  McDowall-S.  England-D.  O'Herlihy  

4719  Michael  O'Halloran    (D)F  Scotty  Beckett-Allene  Roberts   79. 

4721  Music  Man  Phil  Brito-Freddie  Stewart  

My  Brother  Jonathan  (D)A  .vl.  Denison-D.  Gray  105. 

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  DeU  

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. 

Westerns  (Current) 

4757  Back  Trail   Johnny  Mack  Brown-Raymond  Hatton.  54. 

4762  Cowboy  Cavalier   J.  Wakely-C  Taylor  

4755  Crossed  Trails   Johnny  Mack  Brown-Raymond  Hatton.  53. 

4756  Frontier  Agent   Johnny  Mack  Brown -Raymond  Hatton.  56. 

Gallant  Texan   Jimmy  Wakely-"CannonbaIl"  Taylor....... 

674  Gun  Talk  (W)F  J.  M.  Brown-R.  Hatton-C.  Mclntyre  57. 

4761  Oklahoma  Blues   J.  Wakely-C.  Taylor-V.  Belmont   56. 

4751  Overland  Trail   J.  Mack  Brown-R.  Hatton-V.  Belmont..  58. 

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53. 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54. 

686  Song  of  the  Drifter  J.  Wakely-C.  Taylor-M.  Coles   53. 

4752  Triggerman   Johnny  Mack  Brown-Raymond  Hatton.  56. 

Westerns  (Coming) 

Call  of  the  Cactus  J.  Wakely-C.  Taylor  

4753  Fighting  Ranger  Johnny  Mack  Brown-Raymond  Hatton.  57. 

Sheriff  From  Medicine  Bow  ..Johnny  Mack  Brown-Raymond  Hatton  

4763  Silver  Trails   Wakely-Taylor-Larson    53. 

Rangers  Ride   Wakely-"Cannonball"  Taylor-Belmont  


.3/21/48 
.4/18/48 
.12/6/47 
.4/4/48  , 
.2/7/48 
.4/25/48 
. 8/29/48 
.5/23/48 
.1/10/48 
.6/27/48 
.2/14/48 
.3/7/48 
.3/14/48 
.7/11/48 
.7/25/48 
.1/3/48 
.6/13/48 


. .bl/31/48 
...b6/5/48 
.bl2/27/47 
. .b5/15/48 
. .b2/21/48 
...b5/8/48 
...a8/7/48 
...b5/8/48 
. .b2/14/48 
. .b5/22/48 
.312/13/47 
...b5/8/48 


.b6/12/48 
. .b3/6/48 
.b5/15/48 

.37/10/48 


.9/12/48  .. 
. . 8/8/48  . 
.Oct.  '48  . 
.Nov.  '48 

.7/18/48  , 
.7/4/48  .. 
.4/11/48  . 
.5/16/48  . 


.a6/19/4a 
..a8/7/48 
.  bb/ 19/48 
.37/17/48 
.b3/13/48 
. .36/5/48 
.b3/29/48 


VI2/2Q/47 
. .3/28/48 
.  1/31/48 
.5/6/48  . 
.6/6/48  . 
.1/17/48 
.6/20/48 


.bl/3/48 


.8/15/48 
. 8/22/48 


89. . 


PARAMOUNT  current 

4709  Albuquerque  'C  (WD)F  R.  Scott-B.  Britton-G.  Hayes  

4713  Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'Sullivan. .  95. 

4706  Big  Town  After  Dark  (D)A  Philip  Reed-HiUary  Brooke  69.. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooke   61.  . 

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61.. 

4721  Dream  Girl  (C)F  B.  Hutton-M.  Carey-P.  Knowles  85.. 

4720  Emperor  Waltz,  The  'T  (C)F  Bing  Crosby- Joan  Fontaine  103.. 

4718  Hatter's  Castle   (D)A  R.  Newton-J.  Mason-D.  Kerr  .....105.. 

4716  Hazard  (C)F  P.  Goddard-M.  Carey-F.  Clark  100.. 

4708  I  Walk  Alone  (D)F  B.  Lancaster-L.  Scott-K.  Douglas  96.. 

4712  Mr.  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66.. 

4707  Road  to  Rio  (C)F  B.  Crosby-B.  Hope-D.  Lamour  101.. 

4710  Saigon  (D)A  A.  Ladd-V.  Lake-D.  Dick  94.. 

4714  Sainted  Sisters,  The  (C-D)A  V.  Lake-J.  Caulfield-B.  Fitzgerald  89.. 

4717  Shaggy  '*C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71.. 

4723  So  Evil  My  Love  (D)A  R.  Milland-A.  Todd-G.  Fitzgerald  109.. 

4715  Speed  to  Spare  (D)F  R.  Arlen-J.  Rogers-R.  Travis   57.. 

4725  Unconquered  *T  (D)F   Gary  Cooper-Paulette  Goddard  146.. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis   63.. 

COMING 

Accused,  The   L.  Young-R.  Cummings-W.  Corey  

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready   82.. 

Connecticut  Yankee,  A  *T  (MC)  B,  Crosby-R.  Fleming  

Daughter  of  D^-kness  (D)A  Anne  Crawford-Maxwell  Reed  91.. 

4806  Disaster   R.  Denning-T.  Marshall-D.  O'Flynn  60.. 

Dynamite   William  Gargan-Leslie  Brooks  

4724  Foreign  Affair,  A  (C)A  ..J.  Arthur-M.  Dietrich-J.  Lund  116.. 

Great  Gatsby,  The  A.  Ladd-B.  Field-B.  Sullivan  

Heiress,  The   De  Havilland-Richardson-Clift -Hopkins  

4802  Isn't  It  Romantic?  Lake-DeWolfe-Knowles-Freeman    87.. 

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  Robinson-Russell-Lund    81.. 

Now  and  Forever  C.  Rsins-M.  Carey-W.  Hendrlx  

One  Woman   •  A.  Ladd-D.  Reed-J.  Havoc-B.  Kroeger  

4807  Paleface,  The   ♦T  Bob  Hope-Jane  Russell  83.. 

Strange  Temptation   R-  Milland-T.  Mitchell-A.  Totter  

Special  Agent   W.  Eythe-L.  Elliott-C.  Mathews  

4804  Sealed  Verdict  (D)  Ray  Milland-Florence  Marly  83.. 


2/20/48   bl/24/48 

4/9/48   b2/21/48 

12/12/47  ...bll/22/47 

,7/30/48  

3/5/48   b2/14/48 

7/23/48   b5/8/48 

7/2/48   b5/8/48 

6/18/48   b4/17/48 

5/28/48   b3/20/48 

1/16/48   . . .  .bl2/20/47 

3/26/48   b2/28/48 

12/25/47  ...bll/22/47 

3/12/48   b2/7/48 

4/30/48   b3/13/48 

6/11/48   b4/17/48 

.8/6/48   b3/13/48 

5/14/48   b3/13/48 

4/2/48   b9/27/47 

6/25/48   b5/8/48 


 36/19/48 

9/3/48   b6/19/48 

 al/31/48 

 b2/28/48 

12/3/48   36/19/48 

 36/12/48 

8/20/48   b6/19/48 

 a6/12/4» 


10/8/48   a5/29/48 

 38/16/47 

10/22/48  ....b7/17/48 
 a5/15/4i 


11/2/48   33/6/48 

 a7/10/48 

 36/26/48 

11/5/48   a3/S/48 


.Dec.  '47 
. .  June  '48 
, .  June  '48 
.  .Mar.  '48 
.  .June  '48 


.bll/23/46 
. .b4/10/48 
..b5/15/48 
..b3/13/48 
. .b5/22/48 


.  .Jan.  '48   b2/7/48 

.Mar. '48  ....b3/13/48 

..7/1/48   b5/22/48 

..Mar. '48   b3/6/48 

.July  '48   b6/26/48 

.  .July  '48  b5/1.5/48 

..May '48   b4/3/48 

..Dec. '47   bl2/6/47 

..Aug.  "48   a2/14/48 

..Jan. '48   bl/31/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/48 

4801  Sorry,  Wrong  Number  B.  Stanwyck-B.  Lancaster-A.  Richards.  89. .  .9/24/48   a5/15/48 

Streets  of  Laredo  •.  Holden-Carey-Bendix-Freeman   

4805  Tatlock  Millions   Hendrix-Lund-Fitzgerald-WooUey   11/19/48   a6/19/48 

Whispering  Smith  *T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 

RKO  RADIO  CURRENT  ^rade^ 

814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie   63... May '48   b4/3/48 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  172. 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86. 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman  93. 

870  Fort  Apache  (D)A  T.  Wayne-H.  Fonda-S.  Temple  127. 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61. 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90. 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. 

893  Melody  Time  *T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters   75. 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120. 

821  Race  Street   (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79. 

817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90. 

813  Tarzan  and  the  Mermaids  (D)F  Weissmuller- Joyce-Christian    67. 

866  Tycoon  *T  (D)F  John  Wayne-Laraine  Day  128. 

87^  Velvet  Touch,  The   (D)  Russell-Genn-Trevor-Greenstreet    97. 

812  Western  Heritage   (W)F  Tim  Holt-Nan  Leslie   61. 

COMING 

Baltimore  Escapade   R.  Young-S.  Temple- J.  Agar  

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

905  Bodyguard   Lawrence   Tierney-Priscilla  Lane  a7/3/48 

Boy  With  Green  Hair  '*T  O'Brien-Ryan-Hale-Stockwell   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin-R.  Powers  

907  Design  for  Death  (Doc)F  Japanese  Cast   <  48.  .  .Sspt. '48   b2/7/48 

Enchantment   David  Niven-Teresa  Wright  Nov.  '48   a7/3/48 

tivery  Girl  Should  Be  Married  C.  Grant-F.  Tone-D.  Lynn  

Follow   Me   Quietly  William  Lundigan   '  

962  Good  Sam    (C)  Gary  Cooper- Ann  Sheridan  Sept. '48    . .  .b7/31/48 

Gun  Runners  Tim  Holt-Richard  Martin -Martha  Hyer  

Indian  Agent  T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Tufts-Scott   

loan  of  Arc  *T  (D)  I.  Bergman-J.  Ferrer-J.  Emery  al/3/48 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southern-G.  Tobias  a7/5/47 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien   89  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson-Armstrong-Toomey-Moore   

904  Mourning  Becomes  Electra  R.  Russell-L.  Genn-K.  Paxinou   120... 9/3/48   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   Tim  Holt-Richard  Martin  

903  Pearl,   The    (D)A  P.  Armendariz-M.  E.  Marques   78. ..  Sept. '48  ...b2/14/48 

901  Rachel  and  the  Stranger  (D)F  L.  Young-W.  Holden-R.  Mitchum   92... Nov. '48   b8/7/48 

Koughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Set-Up,  The   Robert  Ryan   

Song  Is  Born,  A  *T  (M)  D.  Kaye-V.  Mayo-B.  Goodman  Oct. '48   a3/20/48 

906  Station  West  (D)  D.  Powell- J.  Greer-A,  Moorehead  Nov. '48  ...al2/13/48 

Tarzan's  Fountain  of  Youth  L.  Barker-E.  Ankers-B.  Joyce  

820  Twisted  Road,  The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva...  95... Nov. '48   b6/26/48 

902  Variety  Time    (Vaudeville) F  Kennedy-Errol-Carle    59  b8/7/48 

Weep  No  More  Cotten-Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  Driscoll-A.  Kennedy  a5/15/48 

REPUBLIC  CURRENT 

728  Bill  and  Coo  *U  (N)F  George  Burton's  Birds   61. 

703  Campus  Honeymoon  (MC)F  Wilde  Twins-R.  Crane-A.  Mara   61. 

716  Daredevils  of  the  Clouds  Robert  Livingston-Mae  Clarke   60. 

732  Eyes  of  Texas  *U  Rogers-Roberts-Sons  of  Pioneers   70. 

715  Gallant  Legion,  The  (W)F  W.  ,Elliott-J.  Schildkraut-A.  Booth          88.. 7/25/48   b5/29/48 

644  Gay  Ranchero  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72... 1/10/48   bl/31/48 

707  Heart  of  Virginia   (D)F  Janet  Martin-Robert  Lowery   60. 

710  I,  Jane  Doe   (D)F  R.  Hussey-J.  CarroU-V.  Ralston..,  85. 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger...  87. 

709  King  of  the  Gamblers  (DA  Janet   Martin-William   Wright   60. 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry -W.  Douglas...  58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry   60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray  64. 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  Carroll-C.  McLeod   88. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

702  Slippy  McGee  (D)A  D.  Barry-D.  Evans-T.  Brown   65. 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps  60. 

731  Under  California  Stars  '*U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70... 5/1/48   b5/15/48 

COMING 

Angel  in  Exile  CarroU-Mara-Gomez-Bedoya   9/3/48   a7/17/48 

713  Code  of  Scotland  Yard  Oscar  Homolka-Derek  Farr   60... 8/30/48   

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett   

Far  Frontier   R.  Rogers-F.  Willing-G.  Davis  

Homicide  for  Three  W.  Douglas- A.  Young-F.  Withers  a7/17/48 

Macbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell  a8/23/48 

714  Moonrise   D.  Clark-G.  Russell-E.  Barrymore   90... 10/1/48   a5/8/48 

733  Nighttime  in  Nevada  *U  R.  Rogers-A.  Mara-A.  Devine   67... 8/29/48   a7/10/48 

717  Out  of  the  Storm  Jimmy  Lydon-Lois  Collier   60... 8/25/48   

Plunderers,  The  *U  R.  Cameron-I.  Massey-A.  Booth  

Red  Pony,  The  *T  (D)  M.  Loy-R.  Mitchiun-L.  CaUiem  alO/25/47 

Rose  of  the  Yukon  S.  Brodie-M.  Dell-W.  Wright  

718  Sons  of  Adventure  Russel  Hayden-Lynne  Roberts   60.  .  .8/28/48  

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns  Current) 

752  Bandits  of  Dark  Canyon  (W)F  Allan  Lane-Bob  Steele   59.  ..  12/ 15/47  ...bl2/13/47 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack   60... 4/15/48   b5/8/48 

654  California  Firebrand  *U  (W)F  Alonte  Hale-Adrian  Booth   63... 4/1/48   b5/8/48 

755  Carson  City  Raiders  (W)F  A.  Lane-E.  Waller-B.  Jons   60. 

756  Marshall  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller  60. 

753  Oklahoma  Badlands    (W)F  A.  "Rocky"  Lane-Black  Jack  59. 

656  Timber  Trail  *U  (W)F  M.  Hale-L.  Roberts-J.  Burke   67. 

652  Under  Colorado  Skies  *U  Monte  Hale-Adrian  Booth   65. 

Westerns  (Coming) 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  Trail  *U  R.  Rogers-A.  Devine-F.  Willing  

Son  of  God's  Country  Monte   Hale   9/15/48 

Sundown  in  Santa  Fe  Monte  Hale   


.3/28/48  ....bl2/27/47 
.2/1/48   bl/31/48 

..8/10/48   a7/17/48 

..7/15/48   a7/10/48 


.4/25/48   b5/8/48 

.5/25/48   b5/15/48 

.3/14/48   b3/27/48 

.5/10/48   b6/5/48 

.3/25/48   b4/24/18 

.2/23/48   D3/13/48 

.1/1/48   bl/17/48 

.4/25/48   al/17/48 

.5/31/48   b6/5/48 

.1/15/48   bl/24/48 

.6/28/48   b7/17/48 


..1/13/48   b5/29/48 

.7/25/48   

.2/22/48   b4/24/48 

.6/15/48   b7/10/48 

.12/15/47  ...bl2/27/47 


SCREEN  GUILD  PRODUCTIONS 

Dead  Man's  Gold  L.  LaRue-F.  St.  John-P.  Stewart   60... 9/10/48 

Frontier  Phantom  ..Lash  LaRue-Fuzzy  St.  John  

4804  Harpoon   J.  Bromfield-A.  Louis   81... 9/24/48 

4802  Jungle  Goddess   G.  Reeves-W.  McKay- Armida   61... 8/13/48 

Last  of  the  Wild  Horses  J.  Ellison- J.  Frazee-M.  B  Hughes   82...  10/15  . 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


N 

Naked  City   U-1 

Nicholas   Nickelby   U-I 

Night  Has  a  'Thousand  Eyes  Para. 

Night  Unto  Night  WB 

Night  Wind   20th-Fox 

Nighttime  in  Nevada  Rep. 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Stampede   EL 

Now   and   Forever  Para. 

Numbers  Racket,  The  MGM 


0 

October,  Man,  The  EL 

O'Flynn,  The   U-I 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One   Last   Fling  WB 

One  Night  With  You  UI 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-I 

Open  Secret   EL 

One  Woman   Para. 

Out  of  the  Storm  Rep. 

Outlaw  Valley   RKO 

Outpost  in  Morocco  UA 


P 

Paleface  Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Parole   E-L 

Pearl,  The   RKO 

Perilous  Waters   Mono. 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   MGM 

Pirates  of  Monterey  U-I 

Pitfall   UA 

Plunderers,  The   Rep. 

Port  Said   Col. 

Portrait   of    Jennie  SRC 

Prairie,    The   SG 

Prejudice   Ind. 


Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   Col. 

Raw   Deal   EL 

Red   Pony,   The  Rep. 

Red  River   UA 

Red  Stallion  in  the  Rockies  EL 

Reign  of  Terror  20th-Fox 

Relentless   Col. 

Return  of  the  Badmen  RKO 

Return  of  October  Col. 

Return   of  Wildfire  SGP 

Ridin'  the  Old  Pine  Trail  Col. 

River  Lady   .U-I 

Road  House   20th- Fox 

Road  to  Rio  Para. 

Road  to  the  Big  House  SG 

Rocky   Mono. 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Rope   WB 

Rose  of   Cimarron  20th-Fox 

Rose  of  the  Rio  Grande  Mono. 

Rose  of  the  Yukon  Rep. 

Roses  Are  Red  20th-Fox 

Roughshod   RKO 

Rusty  Leads  the  Way  Col. 

Rusty  Saves  a  Life  Col. 

Ruthless   EL 


Saigon   Para. 

Sainted   Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Land,  The  MGM 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Set-Up,  The   RKO 

Shaggy  Para. 

Shanghai    Chest,    The  Mono. 

Shed   No  Tears  EL 

Shep  Comes  Home  SGP 

Show-OfF   MGM 

Silent  Conflict   UA 

Silver  River   WB 

Singin'  Spurs   Col. 

Sinister  Journey   UA 

Sitting  Pretty   20th-Fox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,    My   Love  UA 

Slightly  French   Col. 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Allied 

Smugglers,  The   EL 

Smugglers  Cove   Mono. 


SHOWMEN'S     TRADE  REVIEW 


Title 


Company 


Snake  Pit,  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   

Somewhere  in  the  City  WB 

Song  Is  Born,  A  RKO 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.   Louis   .WB 

Southern  Yankee,  A  MGM 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spiritualist,  The   EL 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   RKO 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Strange  Temptation   Para. 

Street  With  No  Name  20th-Fox 

Streets  of  Laredo  Para. 

Strike  It  Rich  A  A 

Summer  Holiday   MGM 

Sword  of  the  Avenger  EL 

Swordsman   Col. 

T 

Take  Me  Out  to  the  Ball  Game.  .  .MGM 

Take  My  Life  EL 

Tap    Roots  U-I 

Tarzan  and  the  Mermaids  RKO 

Tarzan's  Fountain  of  Youth  RKU 

Tatlock  Millions,  The  Para. 

Temptation  Harbour   Mon'o. 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That  Wonderful  Urge  20th-Fox 

The  Argyle  Secrets  v 

Thirteen  Lead  Soldiers  20th-Fox 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers   MGM 

Three  Musketeers   MGM 

Three    Wives   ^°*'c?^5 

Thunder  in  the  Pines  SGP 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trail  of  the   Mounties  SG 

Train  to  Alcatraz  Rep- 

Treasure  of  Sierra  Madre  WB 

Triple  Threat   Col. 

Trouble  Preferred   20th-Fox 

29  Clues   EL 

Tucson   20th-Fox 

Tulsa   ■•EL 

Twisted  Road,  The  RKO 

Two  Guys  from  Texas  WB 

Tycoon   RKO 

u 

Unafraid,  The   -U-I 

Unconquered   Para. 

Under   California   Stars  Rep. 

Under  Capricorn   WB 

Undercover   Man   Col. 

UnfaithfuUy  Yours   20th-Fox 

Unknown  Island   FC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Vicious  Circle,  The  UA 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  Hills   Col. 

Wallflower   WB 

Walls  of  Jericho  20th-Fox 

Walk   a   Crooked   Mile  Col. 

Waterfront  at  Midnight  Para. 

Weep  No  More  RKO 

West  of  Tomorrow  20th- Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

When  a  Man's  a  Man  Allied 

Where  the  North  Begins  SG 

While  I  Live  20th-Fox 

Whiplash   WB 

Whispering  Smith   Para. 

Who  Killed  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Window,  The   RKO 

Winner's   Circle,  The  20th-Fox 

Winter  Meeting  WB 

Woman  from  Tangiers  Col. 

Woman  in  White  WB 

Women  in  the  Night  FC 

Woman's  Vengeance  UI 

Words  and  Music  MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

Yellow  Sky  20th-Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Fox 

Younger  Brothers,  The  WB 


Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewart  10/29/48 

X-3  Miracle  in  Harlem  Stepin  Fetchit    71... 6/11/48  . 

4805  Mozart  Story,  The  H.  Holt-W.  Markus   99... 9/17/48 

Outlaw  Country   Lash  LaRue-Fuzzy  St.  John-P.  Stewart  

4705  Prairie,  The  (D)  L.    Aubert-A.    Baxter  76.. 

4801  Return   of   Wildfire  R.  Arlen-P.  Morison-M.  B.  Hughes   81.. 

47U6  Road  to  the  Big  House,  The  (D)A  -T.  .Shelton-A.  Doran-G.  Williams   72. ..  12/27/47   bll/1/47 

Shep   Comes   Home  Robert  Lowery-Lanny  Rees   62...  12/3/48   

Thunder  in  the  Pines  George  Reeves-Ralph  Byrd   62...  11/5/48   

4708  Trail  of  the  Mounties  R.  Hayden-Jennifer  Holt   42...2'21/4P 

4707  Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T.  Coffin   40. .  .12/13/48   ....b4  17/48 

SELZNICK  RELEASING  ORGANIZATION  current 

Mr.  Blandings  Builds  His  Dream  House  (C)F.  C.  Grant-M.  Loy-M.  Douglas  

Paradine  Case.  The  (D)  A  G.  Peck-A.  Todd-C.  Laughton-Valli 

COMING 

Portrait  of  Jennie  (D)  J.  Jones-J.  Cotten-E.  Barrymore  all/1/47 

20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  *T  (C-D)A  '  P.  Goddard-M.  Wil6ing-D.  Wynyard...  96... Mar.   48  ...bll/29/47 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110... May  '48   b2/28/48 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63... May  '48   b4/10/48 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111... Feb.  '48  ....bl/24/48 

801  Captain  from  Castile  (D)F  'T  T.  Power-J.  Peters-C.  Romero  140... Jan.  '48  ...bll/29/47 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68... Mar.  '48   b2/28/48 

825  Checkered  Coat,  The  (D)A  T.  Conway-N.  Nash-H.  Hatfield   62... July '48   b8/14/48 

819  Counterfeiters,  The  (My) A  John  Sutton-Doris  Merrick   74... June  '48   b6/5/48 


5/21/48   al2/27/47 

8/6/48   a8/14/48 


94  b3/17/48 

132.  .  .Jan.  '48   bl/3/48 


731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda. 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd  

821  Deep  Waters   (D)F  D.  Andrews-J.  Peters-C.  Romero. 

828  Fighting  Back  (D)F  P.  Langton-J.  Rogers-G.  Gray  

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray  


98... Dec.  '47  ...bll/29/47 
61... Feb.  '48  ...bl2/20/47 

85. .  .July  '48   b7/3/48 

68... Aug. '48   b8/7/48 

88... May  '48   b4/10/48 

806  Gentleman's  Agreement    (D)F  ...^  G.  Peck-D.  McGuire-J.  Garfield  118... Mar.  '48  ...bll/15/47 

^  "    "  89... June  '48   b5/22/48 

89... June  '48   b4/24/48 

Mar.  '48   b3/6/48 


827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild 

818  Green  Grass  of  Wyoming  *T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer  69. 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc   87... May  '48   b5/8/48 

813  Let's  Live  Again  (D)F  J.  Emery-J.  Millican-T.  Holmes   68... Apr.  '48   b3/6/48 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  HoUoway-B.  Campbell  89... Apr.  '48   b3/20/48 


824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102... July  '48 

'47 


.bl2/6/47 


bll/8/47 
.July  '48  . . .  .b6/26/48 

.Apr.  '48   b3/6/48 

.Apr.  '48   b2/28/48 

89... Aug. '48  ....b7/17/48 

.Apr.  '48   b6/5/48 

'48  ....bl/24/48 
b7/10/48 
b6/ 19/48 


84 


.Feb. 
.  .Aug.  '48 

.Aug.  '48 


.35/1/48 


.a7/17/48 


734  Roses  Are  Red  (My)A  Don  Castle-Peggy  Knudsen   67... Dec. 

823  Street  With  No  Name.  The  (Doc)  A  M.  Stevens-R.  Widmark-L.  Nolan  91.. 

811  Scudda  Hoc,  Scudda  Hay  'T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95.. 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb. 

836  That  Lady  in  Ermine  *T  (M)A  B.  Grable-D.  Fairbanks,  Jr  

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer  

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91.. 

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   111. 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75.. 

COMING 

Apartment  for  Peggy  'T  J.  Crain-W.  Holden-E.  Gwenn  

Bungalow   Tom  Conway-Margaret  Hamilton  

Canadian  Pacific  *C  R.  Scott-N.  Olson-V.  Jory  

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm  

839  Creeper,  The   J.  Baragrey-O.  Stevens-E.  Clannell  Sept. '48   

Down  to  the  Sea  in  Ships  R.  Widmark-C.  Kellaway-D.  Stockwell  

822  Escape    (D)A   Rex  Harrison-Peggy  Cummins   78.  .. Sept. '48   b5/29/48 

838  Forever  Amber  *T  (D)A  Linda  Darnell-Cornel  Wilde  139. .  .Sept. '48  ...blO/16/47 

840  Gay  Intruders,  The   (C)A  John  Emery-Tamara  Geva   68... Sept.  48  b6/19/48 

Law  And  Martin  Rome,  The  Victor  Mature-Richard  Conte  a5/8/48 

837  Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway   99. .  .Sept. '48      .  .a5/15/48 

Man  About  the  House,  A  M.  Johnson -D.  Gray-K.  Moore   94  b6/28/47 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Mother  Is  a  Freshman  '*T  L.  Young- V.  Johnson-B.  Lawrence  

Night  Wind   C.  Russell- V.  Christine-G.  Gray-Flame  a6/5/48 

Road  Houso   Lupino-Wilde-Holm-Widmark  a6/5/48 

Rose  of  Cimarron  G.  Montgomery -R.  Cameron-R.  Roman  

Sand   ■^T   M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens  alO/11/47 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/24/48 

Three  Wives   Darnell-Crane-Lynn-Sothern  a7/17/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson   J.  Lydon-P.  Edwards-C.  Russell  a7/17/48 

Unfaithfully  Yours   R.  Harrison-L.  Darnell -R.  Vallee  108  a5/29/48 

West  of  Tomorrow  C.  Miller-A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  *T  Grable-Dailey-Oakie-Havoc   a5/29/48 

WhUe  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

Yellow  Sky  *T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 

UNITED  ARTISTS  CURRENT 

Arch  of  Triumph  (D)A  Sp   I.  Bergman-C.  Boyer-C.  Laughton  120... Mar.  '48   b2/21/48 

Four  Faces  West  (D)F  '.  J.  McCrea-F.  Dee-C.  Bickford   90... 5/15/48   b5/15/48 


Intrigue  (D)A  G.  Raft-J.  Havoc-H.  Carter  

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen. 


Man  of  Evil  (D)A  J.  Mason-P.  Calvert-A.  Stephens. 


134 

b4/27/46 

50. 

.4/9/48 

b4/17/48 

88. 

.Dec.  '47  . 

. .bl2/27/47 

110. 

.4/9/48 

65. 

.Apr.  '48  . 

. . .bl/24/48 

90. 

.Jan.  '48 

b2/7/48 

107. 

.Feb.  '48 

b2/7/48 

61. 

.Apr.  '48  . 

. . .b4/17/48 

97. 

.Jan.  '48 

bl/17/48 

80. 

.May  '48  . 

. . .b5/15/48 

109. 

.5/27/48 

b5/29/48 

51. 

.Apr.  '48 

. . . .b5/8/48 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks  

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert  

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney... 

Who  Killed  'Doc'  Robbin?  *C  (C)F  V.  Grey-D.  Castle-G.  Zucco  

COMING 

Adventures  of  the  Cisco  Kid  Duncan  Renaldo-Leo  Carillo  

Angry  God,  The    Alicia  Parla-Casimiro  Ortega  

An  ninocent  Affair  Fred  MacMurray-Madeleine  Carroll  

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre- Aumont  

Borrowed  Trouble   William  Boyd-Andy  Clyde  

Cover-Up   William  Bendix-Dennis  O'Keefe  

Dead  Don't  Dream,  The  (W)...  W.  Boyd-A.  Clyde  

False  Paradise  Wm.  Boyd-Andy  Clyde  

Gay  Amlgo   D.Renaldo-L.Carrillo-Armida- J.  Sawyer. 

Girl  from  Manhattan,  The  Montgomery-Lamour-Laughton   

Indian  Scout  George  Montgomery-Ellen  Drew  

Lucky  Stiff   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F  H.  Lloyd-R.  Washburn- J.  Conlin  

My  Blonde  Heaven  Marx  Bros. -Massey^ Vera  Ellen-Hutton  

My  Dear  Secretary  L.  Day-K.  Douelas-^.  Wynn  

Outpost  in  Morocco  George  Raft-Akim  TamirofF  

Pitfall   (D)A   D.  Powell-L.  Scott-J.  Wyatt  b8/7/48 


89. 


.b2/22  4'; 


Red  River  (WD)F   J.  Wayne-M.  Clift-W.  Brennan  125 ... 8/26/48   b7/17/48 

Sinister  Journey   Wm.  Boyd -Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Texas,  Brooklyn,  and  Heaven  (CD) A  G.  Madison-D.  Lynn-J.  Dunn   76... 8/11/48   b7/17/48 

Vendetta   (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle  (D)A  Conrad  Nagel    77... 7/24/48   b5/29/48 


UNIVERSAL-INTERNATIONAL  current 

664  Abbott  &  Cost&llo  Meet  Frankenstein  (C)F. .  Abbott-Costello-Chaney-Lugosi    83.. 

657  All  My  Sons  (D)A  Edward  G.  Robinson-Burt  Lancaster...  94.. 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90.. 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91.. 

653  Black  Bart  *T  (W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8(.. 

629  Black  Narcissus  *T   (D)F  Deborah  Kerr-David  Farrar   91.. 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93.. 

655  Casbah    (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94.. 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94.. 

650  Double  Life,  A  (D)A  R.  Colman-S.  Hasso-E.  O'Brien  104.. 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira   80.. 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78.. 

679  Holiday  Camp   M.  Lockwood-P.  Roc-D.  Price   96.. 

Larceny  (D)A   J.  Payne- J.  Caulfield-D.  Duryea   89.. 

65a  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan  90.. 

666  Man -Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80.. 

Mr.  Peabody  and  the  Mermaid  (C)A  W.  Powell- A.  Blyth-I.  Hervey   89.. 

651  Naked  City,  The  {D)A  B.  Fitzgerald-H.  Dufl-D.  Hart   96.. 

One  Touch  of  Venus  R.  Walker-A.  Gardner-D.  Haymes  

632  Pirates  of  Monterey  *T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77.. 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78... 

627  Secret  Beyond  the  Door  (D)A  J.  Bennett-M.  Redgrave-A.  Revere  98^2 

633  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83.. 

Tap  Roots  *T  (D)F  V.  Heflin-S.  Hayward-B.  KarlofiE  109.. 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87.. 

634  Woman's  Vengeance,  A  (D)A  Charles  Boyer-Ann  Blyth   96.. 


.July '48   b7/3/48 

May '48   b2/21/48 

May '48  . . .  .b3/13/48 

.July '48  bl2/6/47 

Apr. '48  ....bl/31/48 

Dec. '47   b5/3/47 

Jan. '48  b9/6/47 

Apr. '48   b3/6/48 

.May  '48   b6/7/48 

Mar.  '48   bl/3/48 

June '48  ...bll/29/47 

.July '48   

Mar. '48  ....b8/23/47 

.Aug.  '48   b8/7/48 

June '48  ....b4/10/48 

.July '48  ....b6/19/48 

.Aug. '48  ....b7/10/48 

.Mar. '48  ....bl/24/48 

.Aug. '48  ....a5/29/48 

.Dec. '47  ...bll/15/47 

.June '48   b5/8/48 

.Feb. '48  ....bl/10/48 


.Jan.  '48  , 
.Aug.  '48 
.  June  '48 
.Feb.  '48 


...bl2/13/47 
....b6/26/48 
. ...b5/29/48 
...bl2/20/47 


COMING 

An  Act  of  Murder  F.  March-E.  O'Brien-T.  Eldridge  Sept. '48   

Black  Velvet   A.  Blyth-H.  Duff-G.  Brent  a8/14/48 

Blanche  Fury  (D)A  'T  V.  Hobson-S.  Granger   95  ;...b3/20/48 

677  Brothers,  The  (D)A  Patricia  Roc-Will  FyfEe   98  b5/24/47 

635  Bush  Christmas   (D)F  C.  Rafferty-J.  Fernaide   76... Dec.  '48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross  B.  Lancaster- Y.  DeCarlo-D.  Duryea  

Dulcimer  Street  (D)A  R.  Attenborough-A.  Sim-F.  Compton. . .  112  b8/7/48 

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  :   blO/4/47 

Family  Honeymoon   C.  Colbert -F.  MacMurray  a8/14/48 

For  the  Love  of  Mary  Durbin-O'Brien -Taylor-Lynn   Sept. '48   

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price   92  b5/28/48 

Hamlet   (D)F   Laurence  Olivier- Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Lady  Surrenders,  A  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

Masic  Bow.  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride   Abbott  &  Costello  7/17/47 

Nicholas  Nickelby  (D)F   Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks-H.  Carter-R.  Greene  ,.  

Oh  Say  Can  You  Sing  '....Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Saxon  Charm,  The  R.  Montgomery-S.  Hayward-J.  Pajme. .  87. .  .Sept. '48   

Snowbound   R.  Newton-D.  Price   86  

Unafraid,  The   J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/13/47 

You  Gotta  Stay  Happy  J.  Fontaine- J.  Stewart-E.  Albert  a8/7/48 


WARNER  BROS.  current 

713  Always  Together   (C)F  R.  Hutton-J.  Reynolds  

719  April  Showers  (OF  J.  Carson-A.  Sothem-R.  Alda  

727  Big  Punch,  The  (D)A   W.  Morris-L.  Maxwell-G.  MacRae. 

717  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard. 


..1/10/48  ....bl2/20/47 

..3/27/48   b3/13/48 

..6/26/48   b5/29/48 

..3/6/48   b7/12'47 

..7/31/48   b7/10/48 

..2/7/48   bl/24/48 

..12/27/47  ...bl2/13/47 

..7/3/48   b6/12/48 

..5/29/48   b5/8/48 

..4/10/48   b4/3/48 

..1/24/48   bl/10/48 

..2/21/48   bl2/27/47 

..6/12/48   b5/22/48 

..4/24/48   b4/10/48 

..5/15/48   b4/24/48 


78. 
95. 
80. 
78. 

731  Key  Largo   (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101. 

715  My  Girl  Tisa  (C-DjiF  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95. 

711  My  Wild  Irish  Rose  *T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101. 

728  Romance  on  the  High  Seas  'T  (M)F  J.  Carson-J.  Paige-D.  DeFore   99. 

725  Silver  River   (W)A  Errol  Flynn-Ann  Sheridan  107. 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen  101. 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127. 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  103. 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77. 

721  Winter  Meeting   (D)A  B.  Davis-J.  Davis-J.  Paige  100. 

724  Woman  in  White,  The  (My)  A  A.  Smith-E.  Parker-S.  Greenstreet  109. 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/11/47 

732  Embraceable  You   Dane  Clark-Geraldine  Brooks   80... 8/21/48   

Fighter  Squadron  *T.  Edmond  O'Brien-Robert  Stack  

Flaxy  Martin   Z.  Scott-V.  Mayo-D.  Kennedy  a7/3/48 

Fountainhead,  The   Gary  Cooper-Patricia  Neal-Kent  Smith  

Girl  from  Jones  Beach  R.  Reagan-V.  Mayo-D.  Clark  

Homicide   R.  Douglas-H.  Westcott-R.  Alda  

House  Across  the  Street  J.  Paige-B.  Bennett-J.  Holden  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  a7/10/48 

Kiss  in  the  Dark  Jane  Wyman-David  Niven   .. 

702  Life  With  Father   (C)F  W.  Powell-I.  Dunne-E.  Taylor  118. .  .8/14/48   b8/16/47 

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  a7/3/48 

My  Dream  Is  Yours  *T  Carson-Day-Bowman-Arden   a6/26/48 

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott- J.  Backus  a5/22/48 

One  Sunday  Afternoon  *T  Dennis  Morgan-Janis  Paige  a5/22/48 

802  Rope   *T   Stewart-Chandler-Hardwicke   9/25/48   a6/26/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton  a5/15/48 

Somewhere  in  the  City  V.  Lindfors-E.  O'Brien-V.  Mayo  

South  of  St.  Louis  'T  J.  McCrea-A.  Smith-Z.  Scott  

801  Two  Guys  From  Texas  *T  (C)F  J.  Carson-D.  Morgan-D.  Malone   86... 9/4/48   b8/7/48 

Under  Capricorn  'T  Ingrid  Bergman-J.  Cotten-M.  Wilding  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/47 

Younger  Brothers,  The  'T  •  W.  Morris- J.  Paiee-B.  Bennett  


SHOWMEN'S    TRADE  REVIEW 

MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  anO 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed.  In 
parentheses,  by  name  of  country  oJ 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

A  FRIEND  WILL  COME  TONIGHT 
(Lopert)  Michel  Simon,  Madeleine 
Sononge.  92.  b7/17/48. 

ALL'S  WELL  (U.  S.-Independent) 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Dlsclna 
Int'l)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Faust 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) 
H.  Vidal-F.  Marley.  105.  b5/l/48 


DAY  OF 
Schaefer). 
b5/l/48 


WRATH  (Denmark- 
L.  Movin-T.  Roose.  100. 


DIE  FLEDERMAUS  (Germany -Art- 
kino)  M.  Harrell-J.  Heesters.  S6. 
b3/30/48 

FANNY  (France-Siritsky)  Raimu-P. 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Slrltsky) 
Non-pro.  cast.  90.  b3/6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louis-Mllla 
Bros.  70.  b2/28/48 

FIRST  OPERA  FILM  FESTIVAL 
(Italy-Classic).  T.  Gobbi-P.  Mal- 
carini.  95.  b5/29/48 


FRIC-FRAC  (France-Oxford). 
nandel-Arletty.  90.  b6/5/48 


Fer- 


IDIOT,  THE  (France-European 
Copyrights)  G.  Phillippe-E.  Feuil- 
lere. 92.  b2/14/48 

ILLEGALS,  THE  (U.  S.-Mayer- 
Burstyn)  T.  Torres- Y.  Mikalo- 
witch.  75.  b7/10/48 

JANS  MONSON  IN  AMERICA 
'Sweden-Scandia) .  E.  Persson-S. 
Olin.  103.  b4/17/48 

JENNY  L  A  M  O  U  R  (France-Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Conti- 
nental) A.  Valli-B.  Gigli.  83. 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l). 
Raimu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritizky-Int'l).  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAIS  AN  (Italy-Mayer-Bur.)  C. 
Sazlo-R.  Von  Loon.  118.  b2/28/48 

P  ASSIONNELLE  (France  -Distin- 
guished) O  .Toveaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-Gilbert  Gil.  90.  b6/12/48. 

PREJUDICE  (U.  S.  -  Independent) 
D.  Bruce-M.  Marshall. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (England-  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

STORY  OF  LIFE,  THE  (U.  S.-Cru- 
sadps)  J.  Crehan-W.  McKay.  67. 
b7/10/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l) .  P.  Blanchard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Tnter'l)  J.  Henri-Duval.  80.  b3/13/48 


BRITISH  PRODUCT 

(.U.  S.  Distribution  Not  Set) 

.-it^AlNST  THE  WIND   (Sank).  R. 

iseatly-S.  Signoret.  96.  b3/13/48 
.3i!,WAKK    Of    PITY     (Rank).  L,. 

falmer-A.  Lieven.  105.  bll/1/47 
BKltiiiXON  HOCK  (Pathe).  R.  At- 

lendoribugh-H.  Baddeley.  92. 

01/3/48 

a.ASV  MONEY  (Rank).  G.  Gynt-D. 

Price.  94.  b3/6/48 
uiriOSTS  OF  BERKELEY  SQUARE, 

THE  (Pathe).  R.  Morley-F.  Ayl- 

mer.  90.  bll/1/47 
LOVES     OF    JOANNA  GODDEN, 

THE  (Rank).  G.  Withers-J.  Ma- 

callum.  85.  b6/21/47 
MARK  OF  CAIN,  THE  (Rank).  E. 

Portman-S.  Gray.  88.  bl/17/48 
MASTER  OF  BANKDAM  (Rank). 

A  Crawford-D.  Price.  105.  b9/6/47 
MRS.    FITZHERBERT    (Pathe).  P. 

Graves-J.  Howard.  99.  b2/14/48 
VICE  VERSA  (Rank).  R.  Livesey- 

K.  Walsh.  111.  b3/6/48 
WHEN     THE     BOUGH  BREAKS 

(Rank).  P.  Roc-R.  John.  81. 

bl2/27/47  ,  ^ 

<VOMAN   IN  THE  HALL  (Rank). 

U.  Jeans-J.  Simmons.  90.  bll/15/4i 

NEWSREEL  SYNOPSES 

(Released  Wednesday,  August  18) 

MOVIETONE  (Vol.  31,  No.  65)— 
Ex-U.  S.  government  officials  deny  Red 
espionage  charge;  Violence  marks  flight 
of  Soviet  teachers  in  N.  Y.;  Sports: 
Argentina's  Carrera  triumphs  in  Olym- 
pics marathon — Harrison  Roy,  Jr., 
drives  Demon  Hanover  to  Hamble- 
tonian  victory  (except  Chicago  and  Los 
Angeles) — 10,000  watch  Babe  Didrikson 
and  Lloyd  Mangrum  capture  Tarn 
O'Shanter  golf  title  (Chicago  only) — 
Damon  Runyon  Handicap  at  Del  Mar 
won  by  Sweet  Airlines  (Los  Angeles 
only)- 

NEWS  OF  THE  DAY  (Vol.  19,  No. 
299) — Sensations  in  Red  drama;  Movies 
prove  U.  S.  victor  in  disputed  Olympic 
race. 

PARAMOUNT  (No.  102)— The  strange 
case  of  the  Soviet  teachers;  New  filrns 
from  London  climax  action  on  Olympic 
track  events. 

UNIVERSAL  (Vol.  21,  No.  169)— A 
century  of  friendship;  Hoover  visits 
birthplace;  Swiss  mark  667th  birthday; 
Kids  on  outing  at  beach;  Mermaid  dis- 
plays technique;  Thrills  from  the  Olym- 
pics. 

WARNER  PATHE  (Vol.  19,  No.  104) 
— Red  teacher  leaps  from  consulate; 
Films  prove  U.  S.  victory  in  Olympic 
relay;  Hambletonian  trotting  classic. 
ALL  AMERICAN  (Vol.  6,  No.  304)  — 
Olympic  stars  compete  for  world  titles; 
Wilberforce  University  choir  pleases  au- 
diences in  annual  concerts ;  Little  girls 
enjoy  themselves  at  annual  doll  contest; 
Home  and  church  remodeled  by  blind 
preacher  without  help;  Bud  Billiken 
Day  brings  exciting  parade  and  gala 
picnic. 

TELENEWS  (Vol.  2,  No.  33)— The 
case  of  the  Russian  teachers ;  Currie, 
White  testify  in  Washington ;  Meat 
strike  hits  butchers;  Soap  box  derby  at 
Akron;  30,000  Filipino  rebels  refuse  sur- 
render; "Battle  of  the  Warsaw  Ghetto" 
— five  years  later;  Last  PWs  return 
from  Britain  to  Germany ;  Worst  floods 
swamp  New  Zealand ;  Sports :  Track 
meet  at  London  Olympics — Football  in 
Newark. 


(RcIccTird  Satiirdav.  August  21) 
MOVIETONE  (Vol."  31,  No.  66)  — 
Babe  Ruth  passes;  U.  S.  orders  Rus- 
sian teacher  to  testify  before  committee; 
B-29  drops  lifeboat ;  President  Truman 
hails  Youth  Month;  Tyrone  Power  vis- 
its Madrid ;  Sports :  Soap  box  derby — 
Water  skiing. 

NEWS  OF  THE  DAY  (Vol.  19,  No. 
300) — Baseball's  idol.  Babe  Ruth,  is 
dead;  Operation  Splash;  Injured  teacher 
finds  safety  against  Reds;  New  clashes 
menace  truce  in  Palestine;  "Salute  to 
Youth  Month"  opened  by  President 
Truman ;  Tribute  to  Michigan's  state 
ferry  service  (Detroit  only);  Sports: 
Amsterdam  welcomes  woman  Olympic 
star  home — Akron,  O.,  soap  box  derby 
(Detroit  only). 

PARAMOUNT  (No.  103) — Accent  on 
young  America — new  program  rallies 
nation  to  its  youth;  Babe  Ruth,  1895 — 
1948;  Hiroshima  three  years  after;  Pal- 
estine incident  in  no  man's  land;  Largest 
airborne  life  boat  'chuted  from  B-29 ; 
Amsterdam  welcomes  Olympic  woman 
star  home. 

UNIVERSAL  (Vol.  21,  No.  170)  — 
Babe  Ruth  dies;  Bumper  wheat  crop 
at  peak  in  U.  S.  bread  basket;  Young 
America  —  President  Trum,^n  presents 
new  Youth  stamp;  Palestine  truce  al- 
lows Jews  to  retrieve  bodies  from  no 
man's  land;  Sports:  Olympic  returns — 
Canoe  jousting  in  France — Soap  box 
derby  at  Akron. 

WARNER  PATHE  (Vol  20,  No.  1)  — 
Babe  Ruth  dies;  Un-American  commit- 
tee; Youth  Stamp;  Sports:  Fannie 
Blankers  Koen — Winner  at  golf — Soap 
box  derby. 


RE-ISSUES  (Nationally  Released) 


ASTOR  PICTURES 


Time  Rel. 
Mins.  Date 


Orig 

Rel. 

Date 


Aces  Wild   Harry  Carey    63... 4/30/48   1937 

Frontiers  of  '49  "Wild  Bill"  Elliott  1939 

In  Early  Arizona  "Wild  Bill"  Elliott  ...1938 

Jimmy  Steps  Out  J.  Stewart-P  Ooddard   89... 3/25/48   1941 

Law  Comes  to  Texas,  The  "Wild  Bill"  Elliott  ,  1939 

Lone  Star  Pioneers  "Wild  Bill"  Elliott  1939 

Man  From  Tumbleweeds,  The  "Wild  Bill"  Elliott  !i940 

Pecos  Kid   Fred  Kohler.  Jr   59... 4/25/48   1935 

Pioneers  of  the  Frontier  ^  "Wild  Bill"  Elliott  1940 

Return  of  Daniel  Boone,  The  "Wild  Bill"  Elliott   ....... .  .19il 

  55... 6/1/48    .......... 19Z1 

  58... 5/30/48   1935 


Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack 

Wagon  Trail   Harry  Carey   


EAGLE  LION 

848  Seven  Sinners   M.  Dietrich- J.  Wayne  86. 

849  Sutter's  Gold    Edward  Arnold   93. 


FILM  CLASSICS 

Border  Wolves   Bob  Baker   

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown. . . 

Challenge,  The   J.  Gardner-M.  Clare. 

Courage  of  the  West  Bob  Baker   


  56. 

  60. 

  78. 

  58. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   gl. 

Drums  *T   Sabu-R.  Massey  <  

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Jungle  Woman   E.  Anchors- J.  C.  Naish  

Last  Stand   Bob  Baker   57. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  Karlofl-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard   •.   65. 


.3/27/48   1936 

.3/27/48   1936 


.8/15/48   1938 

.3/15/48   1941 

.5/20/48   1939 

.3/15/48   1937 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   1942 

.7/20/48   ...1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.3/25/48   1944 

.9/15/48   1938 

.7/1/48   1935 

.8/15/48   1940 

.4/15/48   

.3/1/48   1941 

.7/1/48   1939 

.7/15/48   1934 


METRO-GOLDWYN-MAYER 

823  Tarzan's  New  Adventure  J.  Weismuller-M.  O'SllUlvan   70... Apr.  '48 

822  Tarzan's  Secret  Treasure  J.  Weismuller-M.  O'Sullivan   81... Apr.  '48 


.1942 
.1941 


MONOGRAM 

4711  Sign  of  the  WoU  •. . .  M.  Whalen-G.  Bradley   69... 5/2/48   1941 


PARAMOUNT 

R7-3508  Crusades.  The 


L.  Young-H.  Wilcoxon   126... June  '48 


.1935 


REALART  PICTURES 

5013  Argentine  Nights  Ritz  Bros. -Andrew  Sisters   73. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta    60. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald   98. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson   61. 

(3046  Hellzapoppin   Olsen- Johnson    84. 

917  Little  Tough  Guy  Little  Tough  Guys   83. 

929  Little  Tough  Guys  in  Society  Little  Tough  Guys   73. 

796  Magnificent  Brute   J.  McLaglen-B.  Barnes   78. 

361  Sea  Spoilers  J.  Wayne-N.  Grey   63. 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78. 


.Mar.  '48   1940 

.Apr.  '48   1942 

.May  '48   1943 

.Apr.  '48   1941 

.Mar.  '48   1941 

.Mar.  '48   1938 

.Mar.  '48   1938 

.Apr.  '48   1936 

.Apr.  '48   1936 

.May  '48   1937 


RKO  RADIO 

892  Bambi  *T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert   (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede  (W)  G.  O'Brien-M.  Reynolds. . 

885  Trouble  in  Sundown  (W)  G.  O  Brien-W.  Bond  


70. 
60. 


60. 


60. 


.1942 
.1938 
.1932 
.1933 
.1938 
.1938 
.1939 
.1939 


Hay  ward- J.  Fontaine. 
E.  Brown-B.  Roberts. 

Boyd-R.  Hayden  

Menjou-D.  Costello. 


SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC23  Hidden  Gold   W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas    W. 

S-8  Miss  Annie  Rooney  S. 

HC19  Range  War   ...W. 

HC18  Renegade  TraU  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal    W. 

HC22  Showdown,  The   W. 

HC17  Silver  on  the  Sage  (W)   ...W. 

HC24  Stagecoach  War   W. 

S-6  That's  My  Boy  J. 

20TH  CENTURY-FOX 

830  Belle  Starr   R. 

834  Blood  and  Sand  T. 

831  Frontier  Marshal   R.  Scott-N.  Kelly   71. 


 108. 

  72. 

  62. 

  89. 

Boyd-R.  Hayden  79. 

Temple-W.  Gargan   88. 

Boyd-R.  Hayden  69. . 

Boyd-G.  Hayes  60. 

Stanwyck-R.  Young   71. 

Boyd-R.  Hayden  70., 

Boyd-R.  Hayden   66. 

Boyd-G.  Hayes  71.  , 

Boyd-R.  Hayden   64. 

Durante-R.  Tauber   81. 


Scott-G.  Tiemey... 
Power-L  .Darnell. 


87. 
.125. 


835  I  Wake  Up  Screaming  B. 

832  Rose  of  Washington  Square  T. 

833  Slave  Ship   W. 


Grable-V.  Mature   82. 

Power- A.  Faye  86. 

Baxter-W.  Beery  92. 


WARNER  BROS. 

718  Adventures  of  Robin  Hood  E.  Flynn-O.  DeHavilland  102.. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82.. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts  71.. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien  78.. 

72?  Valley  of  the  Glints  W.  Morris-C.  Trevor   79.. 


. 9/24/48   1938 

.9/10/48   1938 

.9/3/48   1940 

.7/16/48   1939 

.6/3/48   1939 

. 9/24/48   1942 

.5/7/48   1939 

.4/10/48   1939 

.7/23/48   

.7/2/48  1940 

.7/30/48   1940 

.3/6/48   1939 

.10/8/48   1940 

.9/10/48   


.June  '48   1941 

.Aug.  *48   1941 

.June  '48   1939 

.Aug. '48   1941 

.July  '48   1939 

■  July  '48   1937 


.3/13/48   1938 

.7/17/48   1940 

.7/17/48   1936 

.5/8/48   1938 

.5/8/48   1940 


1947- 


48  SHORT  SUBJECT  BOOKING  G 


UIDE 


Rel.  No.  Title 


Rel.  Date  Data 


ASTOR  PICTURES 

Jimmy  Fidler's  Personality 

Parade  (20)   12/20   

Boss  Comes  to  Dinner  (10)  4/1   

Makers  of  Destiny  #l(17!/2)  5/1  6/5 


COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE  (1) 

9451  A  Voice  Is  Born  iZO'/z) . .  1/15   

THREE  STOOGES  COMEDIES  (8) 

9401  Brideless  Groom  (I6I/2) . . .  9/11   

9402  Sing  a  Song  of  Six 

Pants  (17)   10/30  12/20 

9403  All  Gummed  Up  (IS)  12/11  12/20 

9404  Shivering  Sherlocks  (17) ...  1/S  6/5 

9405  Pardon  My  Clutch  (15)...  2/26  6/19 

9406  Squareheads  of  the  Round 

Table  (IS)                       3/4  6/5 

9407  F-ddlers  Three   (17)            5/6  6/5 

940S  The  Hot  Scots  (17)            7/S  7/31 


ASSORTED  &  ALL-STAR  COMEDIES  (17) 

9431  Rolling  Down  to 

Reno  (I6I/2)    9/4   

9432  Hectic  Honeymoon  (17) . . .  9/lS   

9421  Wedding  Belle  (17)  10/9  1/17 

9422  Should  Husbands 

Marry?  (17)   11/13  12/20 

9423  Silly  Billy  (IS)                  1/29  6/19 

9424  Two  Nuts  in  a  Rut  (18) .  . .  2/19  6/12 

9425  Tall,  Dark  and 

Gruesome  (16)                 4/15  6/5 

9426  Crabbin'  in  the  Cabin  (18) .  5/13  6/19 

9427  Pardon  My  Lamb  Chop  (    ).  6/10  7/10 

9433  Wife  to  Spare  (16)  11/20  12/20 

9434  Wedlock  Deadlock  (16)  12/18  2/14 

9435  Radio  Romeo  (I71/2)  12/25   

9436  Man  or  Mouse  (IS)              1/15  6/19 

9437  Eight  Ball  Andy  (I71/2) . . .  3/11  6/19 
943S  Jitter  Bughouse   (17)           4/29  6/12 

9439  The  Sheepish  Wolf  (I71/2)  ■  •  5/27  6/19 

9440  Flat  Feat  (IT/z)                 6/24  7/31 


COLOR  RHAPSODIES  (3) 

9501  Swiss  Tease    (6)   9/11 

9502  Boston  Beany  (6)  12/4 

9503  Flora  (7)    3/lS 


12/20 
6/19 


12/20 


7/10 


COLOR  PHANTASIES  (3) 

9701  Kitty  Caddy  (6)  11/6 

9702  Topsy  Turkey   (6I/2)   2/5 

9703  Short  Snorts  on 

Sports  (6I/2)    6/3 


COLOR  FAVORITES  (Re-Issues)  (8) 

9601  Dreams  on   Ice   (61/2)  10/30   

9602  Novelty  Shop   (6I/2)  11/20   

9603  Dr.   Bluebird    (S)  12/18  .... 

9604  In  My  Gondola  (JiA) . . .  .    1/22  .... 

9605  Animal  Cracker  C.rcus   (7)  2/19   

9606  Bon  Bon  Parade  (SI/2) ...  4/8   

9607  House  That  Jack  Built  (7).  5/6   

9608  The  Untrained  Seal  (71/2).  7/15   


THRILLS  OF  MUSIC  (8) 

9951  Boyd  Raeburn  &  Orch.  (11)  9/18 

9952  Claude  Thornhill  & 

Orch.  (11)   10/30 

9953  Lecuona  Cuban 

Boys  (10/2)   11/13 

9954  Skitch  Henderson 

Orch.  (10)   12/11 

9955  Charlie  Bamet  & 

Orch.  (IOI/2)    1/15 

9956  Ted  Wcems  & 

Orchestra  (lO/a)   3/25 

9957  Gene  Krupa  Orch.  (10)   6/10 

9958  Tony   Pastor  Orch.    (10) .  .  7/22 

SCREEN  SNAPSHOTS  (10) 

9851  Hollywood  Cowboys   (9/2)  •  9/4 

9852  Laguna,  U.  S.  A.  (91/2)- -10/9 

9853  Out  of  This  World 

Series  (9)   11/27 

9854  Off  the  Air  (10)  12/18 

9855  Hawaii  in  Hollywood  (10).  1/22 

9856  Photoplay's  Gold  Medal 

Awards   (91/2)    3/18 

9857  Smiles  and  Styles  (10)   4/1 

9858  Hollywood  Honors 

Hersholt  (8)    5/6 

9859  Hollywood   Party    (9)   6/10 

9860  Hollywood  Friars  Honor 

George  Jessel   (91/2)   7/8 

WORLD  OF  SPORTS  (9) 

9801  Cinderella    Cagers    (9/2)..  9/25 

9802  Ski   Demons   (9)  10/23 

9803  Bowling  Kings  (10)  11/13 

9804  Navy  Crew  Champions  (10). 12/25 

9805  Rodeo  Thrills  and 

Spills   (91/2)    1/29 

9806  Net  Marvels   (9)   3/11 

9807  Champions  in  the 

Making   (8/2)    5/23 

9808  No  Holds  Barred   (9)   6/17 

9809  Aqua  Zanies  (9)   7/15 

FILM  NOVELTIES  (8) 

9901  Aren't  We  All?  (lO'/z) ..  .11/27 

COMMUNITY  SINGS  (9) 

9651  No.  1— Linda    (10)    9/4 

9652  No.  2— April  Showers  (9). 10/2 
%53  No.  3— Peg  0'  My 

Heart  (9)   11/6 


12/20 

2/14 

6/5 

6/5 
7/10 


12/20 

12/20 
12/20 
6/5 


6/5 

6/12 
7/10 

7/31 


12/20 
12/20 
2/14 

6/5 
6/19 

6/19 
7/10 
7/31 


Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are:  distributor's  release  number; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showaien's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


Rel.  No.  Title 


Rel.  Date  Data 


9654  No.  4 — When  You  Were 

Sweet  16   (9/2)  12/4  12/20 

9655  Feudin'  and 

A-Fightin'    (IOI/2)           VS  6/19 

9656  Civilization   (    )                   2/12  6/5 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (91/2)..  4/29  6/5 

9658  Manana  (9)                         6/3  6/19 

9659  California  Here  I  Come  (9)  8/12   

SERIALS  (15  Chapters)  (4) 

9120  The  Sea  Hound   9/4   

9140  Brick    Bradford   12/18  1/17 

9160  Tex  Granger    4/1   

9180  Superman  (Sp.)    7/15   


METRO-GOLDWYN-MAYER 


TECHNICOLOR  CARTOONS  (11) 

Slap  Happy  Lion  (7)   9/20   

The  Invisible  Mouse   (7)..  9/27  11/22 

King  Size  Canary  (    )  12/6  2/14 

The  Bear  and  the  Bean  (7) .  1/31  4/3 

What  Price  Fleadom?  (6).  3/20   

Make  Mine  Freedom  (10).  4/24  6/12 

Kitty  Foiled  (8)                 5/1  6/12 

Little  'Tinker  (8)                5/15  7/24 

The  Bear  and  the  Hare  (7) .  6/26  7/24 


6/26 

The  Truce  Hurts  (7)   7/17 

Half-Pint  Pygmy  (7)   8/7 


MGM 

W-931 
W-932 
W-933 
W-934 
W-935 
W-936 
W-937 
W-938 
W-939 
W-940 
W-941 


TRAVELTALKS  (4) 

T-911  Visiting  Virginia  (9)  11/29 

T-912  Cradle  of  a  Nation  (9)  12/13 

T-913  Cape  Breton  Island  (9)  5/S 

T-914  Chicago,  the  Beautiful  (10)  7/17 

THE  PASSING  PARADE  (5) 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20 

K-972  It  Can't  Be  Done  (10)...  1/10 
K-973  Goodbye  Miss  Turlock  (10).  1/24 

K-974  My  Old  Town   (9)   2/7 

K-975  Souvenirs  of  Death   (10)..  6/19 


11/22 
3/6 
7/24 


12/20 


3/6 
4/3 
-4/3 
4/3 
7/24 

GOLD  MEDAL  CARTOONS  (Reissues)  (8) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way  (8)  2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (S) .  6/12   

PETE  SMITH  SPECIALTIES  (10) 

S-951  Football  Thrills  No.  10  (8) .  9/6   

S-952  Surfboard    Rhythm    (S)  10/18  11/22 

S-953  What  D'Ya  Know?  (9)....  11/18  11/22 
S-954  Have  You  Ever 

Wondered?  (9)   

S-955  Bowling  Tricks   (10)             1/10  4/3 

S-956  I  Love  My  Mother-iji-Law 

But  (8)                          2/7  5/1 

S-957  Now  You  See  It  (Tech.)  (9)  3/30   

S-958  You  Can't  Win  (9)              5/29  6/12 

S-959  Just  Suppose  (9)   7/17   

MUSICAL  MERRY-GO-ROUND  (6) 

M-981  Freddy  Martin,  Keenan 

Wynn  (10)    2/14 

M-982  Tex   Beneke    (10)   2/13 

M-983  Ray  Noble,  Buddy 

Clark   (11)    6/26 

M-984  Les  Brown,  V. 

O'Brien   (10)    7/17 


Rel.  No.  Title 


Rel.  Date  Data 


6/5 
6/5 

7/24 


TWO  REEL  SPECIALS  (2) 

A-901  Drunk   Driving    (21)  3/27   

A-902  Going  to  Blazes  (21)   4/24  6/12 


PARAMOUNT 

PACEMAKERS  (6) 
K7-1  It  Could  Happen  to 

You  (11)   10/3   

K7-2  Babies,  They're 

Wonderful  (11)   11/14  11/22 

K7-3  Bundle  From  Brazil  (11) ...  1/2  1/17 

K7-4  Musical  Miracle  (11)   3/12   

K7-5  A  Model  Is  Born  (7)            5/28  6/26 

K7-6  Neighbor  to  the  North  (13)..  7/22  7/24 

POPULAR  SCIENCE  (6) 

J7-1  Radar  Fisherman  (10)  10/17  11/22 

J7-2  Desert  Destroyers   (11)  12/16.  .12/20 

J7-3  Streamlined   Luxury    (10) . . .  2/20  3/6 

J7-4  Fog  Fighters  (10)                 4/2  6/5 

J7-5  The  Big  Eye  (10)                   5/21  6/12 

J7-6  Flying  Wing    (    )   8/6   

SPORTLIGHTS  (10) 

R7-1  Riding  the  Waves  (10)  10/3  11/22 

R7-2  Running  the  Hounds  (11)... 10/31  11/22 

R7-3  Five  Fathoms  of  Fun  (10)..  11/28  1/17 
R7-4  Stop,  Look  and  Guess 

'Em  (10)   12/5  1/17 

R7-5  All  American  Swing 

Stars  (10)                       1/16  4/3 

R7-6  Double  Barrelled  Sport  (10) .  2/20  4/3 

R7-7  Big  Game  Angling  (10)          3/26  6/5 

R7-S  Riding  Habits  (10)                4/30  6/5 

R7-9  Big  League  Glory  (10)  6/11  7/10 

R7-10  He-  Favorite  Pools   (    )..  7/30  S/7 


UNUSUAL  OCCUPATIONS  (6) 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe  Lassies    (11)  1/2  3/6 

L7-3  Modern  Pioneers  (11)             2/13  6/5 

L7-4  Nimrod  Artist  (10)                4/16  6/5 

L7-5  Feather  Finery  (10)              5/14  6/26 

L7-6  Aerial  Hot  Rods  (    )   S/13   

SPEAKING  OF  ANIMALS  (6) 

Y7-1  Dog  Crazy   (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)...  11/14  11/22 

Y7-3  Monkey  Shines  (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)....  2/6  3/6 
Y7-5  'Tain't  So  and  'Tain't 

True  (10)    4/16  6/5 

Y7-6  As  Headliners  (10)   6/18  7/3 

NOVELTOONS  (8) 
Technicoloi 

P7-1  Santa's  Surprise  (9)  12/5 

P7-2  Cat  O'Nine  Ails  (8)   1/9 

P7-3  Flip  Flap  (8)   2/23 

P7-4  We're  in  the  Honey  (S)  3/19 

P7-5  The  Bored  Cuckoo  (8)   4/9 

P7-6  There's  Good  Boo's 

Tonite  (9)    V23 

P7-7  Land  of  the  Lost  (7)   5/7 

P7-S  Butterscotch  and  Soda  (7) . .  6/4 

POPEYE  (8) 
E7-1  All's  Fair  at  the  Fair  (8). 
E7-2  Olive  Oyl  for  President  (7). 

E7-3  Wigwam  Whoopee  (8)  

E7-4  Prc-Hysterical  Man  (9)... 
E7-5  Popeye  Meets  Hercules  (7) 
E7-6  A  Wolf  in  Sheik's 

Clothing   (  )   

E7-7  Spinach  Vs. 

Hamburgers  (  ) 


1/17 

1/17 

6/5 

6/5 

6/5 

6/5 

6/12 

6/26 


,12/19 
1/30 
,  2/27 
.  3/26 
.  6/18 


7/30  8/7 


12/20 
1/17 
6/5 
6/5 


..  8/27   

E7-8  Snow  Place  Like  Home   9/3   

SCREEN  SONG  (8) 

X7-1  The  Circus  Comes  to 

Clown   (7)   12/26  1/17 

X7-2  Base  Brawl  (7)                    1/23  4/3 

X7-3  Little  Brown  Jug  (S)             2/20  4/3 

X7-4  The  Golden  State  (8)            3/12  6/5 

X7-5  Winter  Draws  On  (7)             3/19  6/5 

X7-6  Sing  or  Swim  (7)                 6/4  6/26 

X7-7  Camptown   Races    (8)             7/16  8/7 

MUSICAL  PARADES  (5) 

FF7-1  Samba-Mania   (18)                2/27  4/3 

FF7-2  Footlight  Rhythm  (19)  4/9  6/5 

FF7-3  Gypsy  Holiday   (19)             6/25  7/3 

FF7-4  Tropical   Masquerade    (    ).  S/6   

FF7-5  Big  Sister  Blues  (    )  10/1   


RKO  RADIO 

FLICKER  FLASHBACKS  (7) 


84201 

No.  1  (10)   

10/24 

12/20 

84202 

No.  2  (9)   

12/5 

1/17 

84203 

No.  3  (9)   

V16 

4/3 

84204 

No.  4  (9)   

2/27 

6/5 

84205 

No.  5  (8)   

4/9 

6/5 

84206 

No.  6  (9)   

5/21 

6/26 

84207 

No.  7  (9)   

7/2 

THIS  IS  AMERICA 

(13) 

83101 

Border  Without 

11/14 

12/20 

83102 

Switzerland  Today   (18) . . 

12/12 

1/17 

83103 

Children's  Village  (19)... 

.  1/9 

3/6 

83104 

Operation  White 

Tower  (18)   

.  2/6 

3/6 

83105 

Photo  Frenzy  (16)   

3/5 

5/1 

83106 

.  4/2 

6/5 

83107 

Democracy's   Diary    (16) . 

4/30 

6/19 

83108 

Crime   Lab  (17)  

5/28 

6/26 

83109 

Letter  to  a  Rebel  (16) . . . 

.  6/25 

7/3 

83110 

Sports  Golden  Age  (17) .  . 

.  7/23 

S/7 

84301 
84302 
84303 
84304 
84305 
84306 
84307 
84308 
84309 
84310 
B4311 
84312 


SPORTSCOPES  (13) 

Ski   Holiday   (8)   9/19 

Golf  Doctor   (8)  10/17 

Quail   Pointers   (8)  11/14 

Pin  Games   (8)  12/12 

Racing  Day  (8)   1/9 

Sports  Coverage   (S)   2/6 

Teen  Age  Tars  (9)   3/5 

Doggone  Clever  (8)   4/2 

Big  Mouth  Bass  (8)   4/30 

Muscles  and  the  Lady  (9).  5/28 
Ladies  in  Wading  (8)   6/25 


Athletic  Varieties    (S) . 


7/23 


12/20 
1/17 
3/6 
3/6 
5/1 
6/19 
6/19 
6/26 
7/31 


MUSICAL  JAMBOREES  (Revivals)  (7) 

84401  Enric  Madriguera  & 

Orch.  (8)    9/5   

84402  Tommy  Tucker  Time  (8)...  10/3   

84403  Johnny  Long  &  Orch.  (8).. 10/31   

84404  Duke  Elligton  (9)  11/28   

84405  Jerry  Wald    &0rch.  (9)... 12/26   

84406  Ray  McKinley  &  Orch.  (8).  1/23   

84407  Dick  Stabile  &  Orch.  (8)..  2/20   


LEON  ERROL  (4) 

83701  Bet  Your  Life  (14)  1/16  4/3 

83702  Don't  Fool  Your  Wife  (IS) .  3/5  6/5 

83703  Secretary  Trouble  (17)  4/9  6/5 


Rel.  No.    Title                         Rel.  Date  Data 

EDGAR  KENNEDY  (6) 

83401  Mind  Over  Mouse  (17) ...  .11/21  1/17 

83402  Brother  Knows  Best  (17)..  1/2  4/3 

83403  No  More  Relatives  (IS)...  2/6  5/1 

83404  How  to  Clean  House  (18) . .  5/14  6/26 

83405  Dig  That  Gold  (17)            6/25  7/31 

83406  Home  Canning   (16)   8/6   

RAY  WHITLEY  REVIVALS  (4) 

83501  Molly  Cures  a  Cowboy  (19).  9/5   

83502  Musical  Bandit  (16)  10/10   

S3503  Corralling  a  School 

Marm   (14)   11/14   

83504  Prairie   Spooners   (13) ...  .12/19   

SPECIAL  (3) 

83601  20  Years  of  Academy 

Awards  (19)                     4/2  6/5 

83801  Basketball  Headliners  of 

1948  (18)                       4/23  6/19 

842  Louis-Walcott  Fight 

Picture  (19)    6/26   

WALT  DISNEY  CARTOONS  (6) 
Reissues 

84701  Hawaiian  Holiday  (S)  10/17   

84702  Clock  Cleaners  (S)  12/12  2/14 

84703  Little  Hiawatha  (9)  2/20   

84704  Alpine  Climbers  (10)  4/2   

84705  Woodland  Cafe  (7)             4/14  6/19 

84706  Three  Little  Pigs  (  )  


REPUBLIC 

SERIALS 

791  G-Men  Never  Forget 

(12  Chapters)    1/31   

792  Dangers  of  the  Canadian 

Mounted    (12  Chapters).  4/24   

793  Dick  Tracy  Returns  (15 

Chapters)    7/17   

CARTOON 
Tiucolor 

761  It's  A  Grand  Old  Nag  (8).  12/20  12/20 


20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  (8).  9/12  12/20 

8202  The  3  R's  Go  Modern  (9).. 11/7  ... .. 

8203  Sky  Thrills  (9)   3/  5/1 

8204  Majesty  of  Yellowstone  (9).  7/  6/19 

8251  Holiday  in  South 

Africa  (8)    8/22   

8252  Home  of  the  Danes  (S)  10/17   

8253  Jungle  Closeups   (S)  12/12  5/1 

8254  Copenhagen 

Pageantry  (T)    (8)  1/  5/1 

8255  Scenic  Sweden  (T)   (8) . . .  6/  6/19 

8256  Riddle  of  Rhodesia  (T)  (8) .  7/  ..... 

8257  Bermuda  (T)   (8)   8/   

8258  Desert  Lights  (T)  (    ) . . .  8/   

SPORTS  REVIEW 

8301  Gridiron  Greatness  (9)  8/1   

8302  Olympic  Class  (10)   2/  5/1 

8303  Everglades  Adventure   (9)   5/1 

8351  Vacation  Magic  (8)   9/26   

8352  Aqua  Capers  (T)   (8)  1/  5/1 

8353  Playtime  in 

Scandinavia  (T)   (8)  4/  6/5 

TERRYTOONS 
Technicolor 

8501  One  Note  Tony  (7)   2/   

8502  Talking  Magpies  in  Flying 

,  South    (7)    8/15   

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29  ... 

8504  Talking  Magpies  in  Fishing 

by  the  Sea  (7)   9/19  1/17 

8505  Mighty  Mouse  in  the  First 

Snow  (7)   10/10  1/17 

8506  Talking  Magpies  in  the 

Super  Salesman   (7)  10/24  1/17 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish  (7)  11/14  1/17 

8508  The  Wolf's  Pardon  (7)  12/5  1/17 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family 

Robinson  (7)   12/19  5/1 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   12/12  6/5 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers  (7)  12/26  6/5 

8512  Felix  the  Fox  (7)   1/  6/5 

8513  The  Talking  Magpies  in 

Taming  the  (^at  (7)          1/  6/5 

8514  Mighty  Mouse  and  the 

Magician  (7)    3/  6/19 

8515  Gady  Goose  and  the 

Chipper  Chipmunk  (7) ...  3/   

8516  Hounding  the  Hares  (7) . . .  4/  6/19 
S517  Mighty  Mouse  in  the 

Feudin"  Hillbillies  (7)..  4/  6/19 
S51S  Mystery  in  the 

Moonlight  (7)    5/  6/19 

8519  Seeing  Ghosts  (7)   6/  6/19 

8520  The  Talking  f/lagples  in  a 

Sleepless  Night    (7)  6/   


Rel.  No  Title 


Rel    Dale    Data     Re|,  fjo.  Title 


7/ 


S521  Mighty  Mouse  in  the 

Witch's  Cat   

8522  The  Talking  Magpies  in 

Magpie  Madness  (7) .  .  .  .  7/ 

8523  Mighty  Mouse  in  Love's 
Labor  Won   (7)   8/ 

TERRYTOONS 

Technicolor-Reissues 

8531  The  Butcher  of  Seville  (7)..  5/ 

8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/ 

DRIBBLE  PUSS  PARADE 

8901  Album  of  Ammals  (8)  11/21 

8902  Dying  to  Live   (9)   5/ 

FEMININE  WORLD 

8601  Something  Old — Someth  ng 
New  (8)    2/ 

8602  Fashioned  for  Action  (8) . .  4/ 

MARCH  OF  TIME 

1  Is  Everybody 

Listening?  (19)    9/5 

2  T-Men  in  Action   (18).... 10/3 

3  End  of  an  Empire  (IS) ...  .10/31 

4  Public  Relations  .  .  .  This 

Means  You!   11/28 

5  The  Prtsidential  Year  (    ).  12/26 

6  The  Cold  War  (    )   1/ 

7  Marriage  and  Divorce  (    ) .  2/20 

8  Crisis  in  Italy  (  )  

9  Life  Wth  Junior  (  )... 

10  Battle  for  Greece  (17)   „, 

11  The  Fight  Game  (19)   5/ 

12  The  Case  of  Mrs. 

Conrad  (18)    7/ 

13  White-Collar  Girls  (18). 


3/ 
4/ 
5/ 


8/6 


6/lS 


5/1 

6/5 


9/6 
10/4 
11/1 

12/20 
12/20 

■3/6' 


6/26 

's/Y 


UNITED  ARTISTS 

LANTZ  CARTUN2S  (7) 

The  Bandmaster  (7)  12/  1/17 

The  Mad  Hatter  (7)             2/  /6/19 

Pixie  Picnic   (7)   6/5 

Banquet  Busters  (7)  '.  6/19 

Kiddie  Koncert  (7)   6/5 

[UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS  (13) 

■■3301  Alvino  Rey  and  Orch.  (15).  10/22  2/14 

3302  Drummer  Man   (15)           12/3  2/14 

;3303  Carlos  Molina  &  His 

,   12/13  2/14 

13304  Tex  Beneke  &  His 

Orch.  (15)                       3/3  6/19 

|i3305  Woody  Herman  &  His 

Orch.  (15)                      3/31  .. 

3306  Reg  Ingle  &  His  National 

(            Seven    (15)                      6/16  6/19 

13307  Tex  W  lliams  and  His  Orch. 

in  Western  Whoopee  (15)  6/23  7/31 


TECHNICOLOR  CARTUNES  (5) 

Reissues 


3321  Knock   Knock   (7)   3/ 

3322  Syncopated  Sioux  (7)  5/ 

3323  Woody  Woodpecker  (7) .  . . .  7/ 

THE  ANSWER  MAN  (8) 


3391  Wind,  Curves  and  Trapped 

Doors  (10)   

12/22 

2/14 

3392 

Hall  of  Fame  (10)  

1/19 

3393 

Men,  Women  & 

Motion  (10)   

3/15 

6/19 

3394 

Flood  Water  (10)  

4/26 

7/31 

3395 

Mighty  Timber  (10)  

6/21 

7/31 

3396 

Rockets  of  the  Future  (10) 

7/5 

Rel.  Date    Data      Rel.  No.    Title                       Rel.  Date  Data 

BLUE  RIBBON  HIT  PARADE  (13) 
(Revivals) 
Technicolor 

4301  Dangerous  Dan  McFco  (7). 12/20   

4302  Hobo  Gadget  Band  (7)   1/17   

4303  Little  Pancho  Vanilla  (7) .  3  20   

4304  Don't  Look  Now  (7)   4/10   

4305  Curious  Puppy  (7)   4/24   

4306  Circus  Today  (7)   5/22   

4307  Little  Blabber  Mouse  (7) .  .  6/12   

4308  The  Squawkin'  Hawk  (7) . .  7/10   

4309  A  Tale  of  Two  Kitties  (7) .  7/31   

4310  Pigs  in  a  Polka  (7)   8/14   

4311  Greetings  Bait  (7)   8/28   

4312  Hiss  and  Make  Up  (7)....  9/18   

4313  Hollywood  Steps  Out  (7)  .  10/2   


VARIETY  VIEWS  (8) 

3341  Tropical  Harmony  (9)   9/29 

3342  Chimp  Aviator    (9)  11/17 

3343  Brooklyn  Makes 

Capital   (27)    2/9 

3344  Whatta   Built   (10)   6/7 

3345  Copa  Carnival   (9)   6/28 


11/22 
11/22 

6/19 
6/19 
7/31 


SING  AND  BE  HAPPY  SERIES  (8) 

3381  Spotlight  Serenade  (10) .  . .  3/29   

3382  Singing  the  Blues  (10)...  5/  7/31 

3383  River  Melodies  (8)   7/5  7/31 

MUSICAL  WESTERNS  (3) 

3351  Hidden  Valley  Days  (27)..  2/5  6/19 

3352  Powder  River  Gunfire  (24).  2/26   

3353  Echo   Ranch   (25)   4/1  6/19 

SPECIALS  (2) 

3201  Snow  Capers  (19)   2/18  6/19 


WARNER  BROS. 

TECHNICOLOR  SPECIALS  (8) 

4001  Celebration  Days   (20)  1/31  2/14 

4002  Soap  Box  Derby  (20)  10/18   

4003  Teddy,  the  Roughrider  (20) .  2/21   

4004  King  of  the  Carnival  (20).  4/3   

4005  Calgary  Stampede  (20) ....  5/29   

4006  A  Day  at  the  Fair  (20) ...  7/3  7/24 

4007  The  Man  From  New 

Orleans   (19)    9 '4   

4008  My  Own  United  States  (19). 10/16   

MEMORIES  FROM  MELODY  LANE  (6) 

4201  A  Song  of  the  West  (10) .  .  9/27   

4202  An  Old  Time  Song  (10).. 12/27   

4203  A  Song  About  the 

Moonlight   (10)                 1/24  3/6 

4204  Grandfather's  Favor  tes   .  . .  3/13  6/5 

4205  A  Stephen  Foster 

Song  (10)                        5/8  6/19 

4206  A  Song  From  the 

Movies  (10)    7/17   


lOE  McDOAKES  COMEDIES  (6) 

4401  So  You  Want  to  Be  a 

Salesman  (10)    9/13  . 

4402  So  You  Want  to  Hold  Your 

Wife   (10)   11/22 

4403  So  You  Want  An 

Apartment  (10)    1/3 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4 

4405  So  You  Want  to  Build  a 

House   (10)    5/15 

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26 

5401  So  You  Want  to  Be  in 

Politics  (10)   10  23 


12/20 

3/6 


4501 

4502 
4503 
4504 
4505 
4506 
4507 
4508 
4509 
4510 
4511 
4512 
4513 


SPORTS  PARADE 
Technicolor 
Las  Vegas  Frontier 

Town  (10)   

Action  in  Sports  (10) .  . . 
A  Nat  on  on  Skis  (10) .  . . 

Sun  Valley  Fun  (10)  

Trip  to  Sportland  (10) .  . 
Ride,  Ranchero,  Ride  (10) 
Holiday  for  Sports  (10) . , 

Built  for  Speed  (10)  

Fighting  Athletes  (10)..., 

The  Race  Rider  (10)  

Playtime  in  Rio  (10)  

Sports  Down  Under  (10) . 
Gauchos  of  the 

Pampas  (10)   


(13) 


11/1 
12/13 
7/31 
2/14 
3/6 
3/20 
4/17 
6/5 
5/1 
6/19 
8/14 
9/18 

10/9 


6/5 
6/5 
6/19 

'6/i9 
7/24 


MELODY  MASTERS  BANDS  (8) 

4601  Freddy  Martin  &  His 

Orch.  (10)    9/13  .. 

4602  Swing  Styles  (10)  10/25  .. 

4603  Borrah  Minevitch  &  Har. 

Sch.    (10)   12/6 

4604  Rublnoff  and  His 

Viol  n  (10)    1/10    .  . 

4605  Artie  Shaw  &  His 

Orch.  (10)    2/7 

4606  Henry  Busse  &  His 

Orch.    (10)    5/15    .  . 

4607  The  Saturday  Night  Swing 

Club  (10)    6/19  .. 

4608  Joe  Reichman  &  His 

Orch.  (10)    7/17 


7/24 


»e\  Ho.    Title  Rel.  Date  Dita 

MERRIE  MELODIES  (18) 
Cinecoloi 

4702  Bone  Sweet  Bone  (7)   5/22 

4704  Up-Standing  Sitter  (7)  7/3 

4707  Dough  Ray  Me-Ow  (7)  8/14 

4709  Odor  of  the  Day  (7)  10/2 

4712  Daffy  Dilly  (7)  10/30 


MERRIE  MELODIES 
Technicolor 

4701  Nothing  But  the  Tooth  (7).  5/,l 

4703  The  Shell-Shocked  Ebo  (7).  7/10 

4704  The  Rattled  Rooster  (7)...  6/26 
4706  You  Were  Never 

Duckier  (7)    8/7 

4708  The  Pest  That  Came  to 

Dinner  (7)    9/11 

4710  The  Foghorn  Leghorn  (7).  10/9 

4711  A  Lad  in  His  Lamp  (7)... 10/23 

M.M.  BUGS  BUNNY  SPECIAL 

4719  Hot  Cross  Bunny  (7)   8/21 

4720  Hare  Splitter  (7)   9/25 

ADVENTURE  SPECIALS  (6) 
Technicolor 

4801  Land  of  Romance  (10)   9/6 

4802  Beautiful   Bali    (10)  11/15 

4803  Dad  Minds  the  Baby  (10). 12/20 

4804  What's  Hatchin'?  (10)  2/28 

4805  Rhythm  of  a  Big  City  (10) .  3/27 

4806  Living  With  Lions  (10) ...  6/5 


12/20 


6/5 
7/24 


1948-49 

RKO  RADIO 

WALT  DISNEY  CARTOONS 

Reissues 

94101  Pluto's  Purchase   (7)  7/9 


WARNER  BROS. 

ADVENTURE  SPECIALS 

5801  Mysterous  Ceylon   (10)...  9/25 

FEATURETTES 

5101  Football  Magic  (20)   9/11 

SPORTS  NEWS  REVIEWS 

5601  Roaring  Wheels  (10)  10/2 

BLUE  RIBBON  CARTOONS 
Reissues 
5301  An  Itch  in  Time  (7)  10/30 


Studio  Roundup 


(Continued  from  Page  32) 

to  roll  Aug.  23,  co-producers  Robert  Paige  and 
Monty  Collins  were  frantically  searching  tor 
a  replacement.  Wiliam  D.  Russell  directs  this 
tale  of  the  4-H  Clubs. 

Christine  Helene,  10-month-old  daughter  of 
chubby  Lou  Costello,  made  her  movie  bow  in 
Universal  -  International's  "Mexican  Hayride" 
the  last  day  of  production.  She  appeared  as 
background  atmosphere  in  the  arms  of  actress 
Poppy  del  Vanzo,  but  the  comedian  said  she 
will  have  a  screen  career  if  she  wants  one. 
Howard  Duff  was  recalled  last  week  by  direc- 
tor George  Sherman  for  special  scenes  and  close- 
ups  in  "Black  Velvet,"  the  first  picture  in  which 
Dufif  has  been  given  star  billing. 

A  casting  chore  was  easily  accomplished  at 
Warner  Bros,  when  Director  Richard  Bare 
needed  a  pretty  girl  with  good  legs :  he  went 
home  and  brought  back  his  bride  of  a  few 
months,  Phyllis  Coates.  Meanwhile,  David 
Butler,  who  was  an  actor  before  he  was  a  di- 
rector, got  a  crack  at  both  in  his  latest  WB 
picture,  "Two  Guys  and  a  Gal."  Butler  ap- 
peared in  two  scenes,  directing  himself  in  the 
role  of  David  Butler,  director.  In  the  first  he 
didn't  speak  a  line ;  in  the  second  scene  he 
said  six  words :  "Citation.  In  the  seventh  at 
Pimlico." 

Stil  another  ofif-the-beam  addition  was  Pa- 
mela Kellino,  British  film  star  and  authoress, 
who  made  her  American  debut  last  week  in 


Enterprise's  "The  Best  Things  in  Life  Are 
Free."  Miss  Kellino,  who  actually  expects  a 
baby  in  October,  portrayed  a  patient  in  the 
obstetrics  office  of  her  real-life  husband,  James 
Mason.  Her  part  came  as  a  complete  surprise 
to  Mason,  the  gag  having  been  cooked  up  by 
the  actress  and  Director  Max  Opuls. 

Virginia  Welles  replaced  Elyse  Knox  in  Hal 
E.  Chester's  Monogram  film,  "Joe  Palooka  in 
the  Big  Fight,"  which  rolled  Tuesday.  Miss 
Knox,  wife  of  Tommy  Harmon,  has  played  op- 
posite Joe  Kirkwood  in  all  previous  Palookas, 
but  retired  temporarily  to  await  the  birth  of  a 
baby.  Leon  Errol  again  plays  Kirkwood's 
manager,  Knobby  Walsh,  and  David  Bruce 
heads  the  supporting  cast.  Two  of  the  studio's 
western  stars  are  taking  to  the  road:  Johnny 
Mack  Brown  makes  his  initial  p. a.  tour  through 
Pennsylvania,  Ohio  and  West  Virginia  when 
he  visits  23  cities  next  month.  He  leaves  right 


after  his  next  outdoor  film,  which  starts  Aug. 
23.  "Cannonball"  Taylor,  Jimmy  Wakely's 
sidekick,  left  Aug.  15  on  a  26-day  p.a.  trip 
through  six  states  following  completion  of 
"Call  of  the  Cactus." 

Columbia  and  Sam  Katzman  again  went  to 
the  comics  for  a  serial.  This  time  it's  "Bruce 
Gentry,"  a  IS-chapter  clifT-hanger  which  just 
began  on  location.  Tom  Neal  and  Judy  Clark 
are  the  leads,  with  Spencer  Bennet  and  Thomas 
Carr  co-directing.  They  are  at  Kernville,  Cal., 
for  the  last  film  work  there;  soon  the  town  will 
be  under  water  for  a  federal  dam  project. 

John  Lund  won  the  role  Ray  Milland  re- 
fused to  play  in  Paramount's  "A  Mask  for 
Lucretia,"  which  starts  Aug.  23.  He  co-stars 
with  Paulette  Goddard  and  Macdonald  Carey. 
The  disputed  role,  that  put  Milland  on  sus- 
pension, is  a  duke  who  heads  a  tiny,  inde- 
pendent monarchy  in  Renaissance  Italy. 


VIEWS  ON  NEW  SHORT  SUBJECTS 


FOOTBALL  FINESSE  (20th-Fox— 8304)  Sports 
Review.  10  mins.  Future  football  heroes  from  Phila- 
delphia's William  Penn  Charter  School  learn  their 
gridiron  ABCs  from  Coach  Heinie  Miller.  Appearing 
in  this  short,  which  Mel  Allen  narrates,  are  Bob 
Chappuis,  ail-American  halfback ;  Jack  Weisenberger, 
fullback,  of  Michigan ;  Frank  Leahy,  guiding  genius 
of  Notre  Dame;  Johnny  Lujack,  Terry  Brennan,  Red 
Sitko,  Columbia's  Bill  Swiacki,  and  others. 

THE  CHIPPER  CHIPMUNK  (20th-Fox— 8515) 
Terrytoon  in  Technicolor.  7  mins.  Candy  Goose  and 
his  pal,  the  Cat,  set  ofl  for  a  picnic,  only  to  be 
harassed  by  Chipper  the  Chipmunk,  who  tries  to  make 
away  with  their  food. 

A  SLEEPLESS  NIGHT  (20th-Fox— 8520)  Terrytoon 
in  Technicolor.  7  mins.  Heckle  and  Jeckle,  the  Talk- 
ing  Magpies,   move   in   on   a  quietly   dozing  Grizzly 


Bear,  and  thus  find  themselves  behind  the  eight-ball. 
The  two  ne'er-do-wells  bamboozle  the  huge  cave- 
dweller,  however. 

FOOTBALL  THRILLS  No.  11  (MGM— Release 
Number  S-960)  Pete  Smih  Specialty.  Running  Time 
9  mins.  In  the  past  this  series  has  dealt  with  the 
highlights  of  the  previous  season's  football  games. 
This  new  subject,  however,  features  dramatic  mo- 
ments in  the  last  10  years  of  gridiron  history.  Release 
■  late,  8/21/48. 

CHICAGO,  THE  BEAUTIFUL  (MGM  — T-914) 
FitzPatrick  Traveltalk.    Technicolor.    10  mins.    A  trip 

along  the  Outer  Drive,  scenes  of  the  Merchandise 
Mart,  Wrigley  Building,  Chicago  Board  of  Trade, 
Michigan  Boulevard  and  the  Loop  are  the  highlights 
of  this  Technicolored  travelog  treatment  of  America's 
second  city.    Release  date,  7/31/48. 


Coca-Cola  in  the  Juliet  Theatre,  Poughkeepsie,  New  York,  E,  Unger,  Owner  and  Alanager 


HOW  SMALL  THEATRES  MAKE  EXTRA  PROFITS 
FROM  LOBBY  SALES  OF  COCA-COLA 


IS  YOUR  lobby  making  money  for 
you?  Is  it  making  as  much  as  it 
should? 

Theatres  all  over  the  country  — 
small  as  well  as  large — have  found 
that  one  of  the  easiest  ways  to  in- 
crease profits  is  to  use  lobby  space 
to  sell  Coca-Cola. 

You  don't  even  need  a  counter  or 
attendant.  With  an  automatic  vend- 
ing machine  you  merely  put  in  Coke 
and  take  out  the  nickels. 

Sales  of  Coke  usually  correspond 
to  attendance.  In  theatres  with  seat- 
ing capacity  of  500  to  800,  for  in- 
stance, sales  generally  run  from  100 


to  200  cases  of  Coca-Cola  a  week. 
Profits  are  substantial.  Moreover, 


Coca-Cola  in  the  lobby  is  a  service 
that  customers  appreciate.  It  adds  to 
the  pleasure  of  "going  to  the  movie" 
—  America's  favorite  entertainment. 
Customers  welcome  the  pause  that 
refreshes — before  and  aftier  the  show. 

Let  us  give  you  ALL  the  facts 
about  this  new  source  of  profits. 
Write  National  Sales  Department, 
The  Coca-Cola  Company,  515  Madi- 
son Ave.,  New  York  22,  N.  Y.,  or  get 
in  touch  with  your  Coca-Cola  bottler. 

Coke  =  Coca-Cola 

"Coca-Cola"  and  its  abbreviation  "Coke"  are 
the  registered  trade-marks  which  distinguish 
the  product  oj  The  Coca-Cola  Company. 


Service  Paper  of  The  Motion  Picture  Industry 


>ICTURES  REVIEWED: 

Song  Is  Born 

Act  ol  Murder 

tlie  Love  el  Mary 

incois  Villon 

Paiooka  in  Winner 
rake  All 

Perrin  and 
tr.  Tram 

trders  Among  Us 

let  Weekend 

>e 

Fallen  Idol 
Secret  Land 
Spirit  and  the  Flesh  21 
kere  IVerds  Faii  20 


lARLES   E.    CHICK'  LEWIS 
Editor  and  Publisher 


4i 


SIMPP  SUES  DETROIT  CIRCUIT, 
BUYING  UNIT  AS  MONOPOLIES 

niMS  ARE  SOUND  RISK,  SAYS 
BANK  OF  AMERICA  OFFICIAL 

REPORTED  BRITISH  RULE  IS 
BLOW  AT  AMERICAN  PICTURES 


REGULAR  FEATURES: 


Advance  Data 
National  Newsreel 
Regional  Newsreel 
Hollywood  Newsreel 


Selling  the  Picture 
Theatre  Manogement 
Shorts  Booking  Guide 
Feature  Booking  Guide 


m 


Entered  as  second  class  matter  February  20,  1940,  at  the  Post  Office  at  New  York, 
N.  y.,  under  the  act  of  March  3,  1879.  Published  weekly  by  Showmen's  Trade 


AUGUST  28,  1948 


-to  THf       T/M  e  / 

Yes,  it's  really  wonderful  the  way  M-G-M's  ''A  DATE  WITH  JUDY''  is 
coming  along  in  the  "Easter  Parade"  manner  in  all  its  first  engagements.  The 
phenomenal  run  at  Radio  City  Music  Hall,  where  its  FIRST  2  WEEKS  ARE 
A  NEW  ALL-TIME  M-G-M  HIGH,  parallels  its  rousing  nationwide  box- 
office  reception.  Have  you  had  your  Vitamin  M-G-M  today.^ 

M-G-M  presents  "A  DATE  WITH  JUDY"  starring  WALLACE  BEERY,  JANE  POWELL,  ELIZABETH 
TAYLOR,  CARMEN  MIRANDA,  XAVIER  CUGAT  and  his  Orchestra,  ROBERT  STACK  •  Color  by 
TECHNICOLOR  •  Screen  Play  by  Dorothy  Cooper  and  Dorothy  Kingsley  •  Based  on  the  Characters 
Created  by  Aleen  Leslie  •  Directed  by  RICHARD  THORPE  •  Produced  by  JOE  PASTERNAK. 


\  J  pnae  easr  of  me  /no us  try 


Indicative  of  the  Mutual 
Esteem  and  Good  Will  That 
Exist  Between  Paramount 
and  The  Great  Body  of  the 
Nation's  Exhibitors  Will  Be 
the  More  Than  


17,000-Playdate  Salute 

FROM  AMERICA'S  THEATRES  TO 

Paramount  Week 


setting  a  36-year  playdate 
record  for  Paramount  features 
and  shorts  on  this  country's 
screens,  and  led  by  hundreds 
of  Labor  Day  bookings  of 
this  great  Paramount  Week 
attraction  which  has  already 
broken  all  recent  Ladd  records 
at  the  N.  Y.  Paramount. 

ALAN 

LADD 


SEPT.  5-11 


DONNA 


GEORGE  MACREADY-  GEORGE  COULOURIS 
HAROLD  VERMILYEA  •  HENRY  TRAVERS 

Produced  by  ROBERT  FELLOWS  •  Directed  by  JOHN  FARROW 

Original  Screenplay  by  Jonathan  Latimer,  Charles  Marquis  Warren  and  William  Wister  Hainea 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


5 


Current  Observations 

The  suit  instituted  by  the  Society  of  Independent 
Motion  Picture  Producers,  against  Michigan  Cooperative 
Theatres,  a  buying  combine,  certainly  hit  the  eastern 
part  of  the  industry  Hke  a  bombshell. 

It  had  been  rumored  on  several  occasions  that  the 
Department  of  Justice  was  casting  an  inquisitive  eye 
in  the  direction  of  buying  combines  and  many  expected 
the  government  to  take  some  action. 

The  big  buying  combines  which  have  mushroomed 
around  the  country  are  a  far  cry  from  the  original  idea 
through  which  limited  numbers  of  independents  found 
it  a  great  advantage  over  individual  buying  and  in  many 
instances  the  combines,  through  the  buying  power  they 
developed,  were  able  to  negotiate  better  deals  and  terms. 

However,  if  some  of  the  things  the  government  charges 
against  the  major  companies  are  sustained  by  the  courts, 
and  many  have  already  been  sustained,  then  it  becomes 
highly  probable  that  the  buying  combines  may  find 
themselves  in  the  same  predicament. 

Power  is  a  wonderful  but  dangerous  thing.  In  the 
right  hands  and  used  fairly  and  discreetly  it  can  be  a 
source  of  efficiency  for  all  concerned.  But  power  often 
hurts  the  other  fellow,  and  then  its  justification  ends. 

Should  the  plaintiffs  in  this  latest  of  lawsuits  be  suc- 
cessful, there  is  no  telling  what  the  repercussions  could 
be,  for,  obviously,  if  the  SIMPP  wins,  every  other  buying 
combine  in  the  country  will  be  affected. 

Perhaps  those  not  presently  involved  might  take  stock 
and  determine  whether  or  not  they  have  left  or  are  leav- 
ing themselves  open  to  such  suits.  For  do  not  forget,  if 
they  are  found  to  be  wrong  their  exhibitor  members  may 
be  involved  as  defendants  in  future  suits. 


Talk  About  Glamor! 


Some  months  ago  there  appeared  to  be  a  growing 
consciousness  within  the  industry  that  public  relation- 
wise  this  moving  picture  business  could  improve  things 
materially.  Too  bad  that  the  interest  then  so  promising 
appears  to  have  flickered  out,  for  if  ever  the  picture 
industry  was  right  square  in  the  middle  of  a  series  of 
events  which  focus  public  attention  on  movies,  not  as  a 
form  of  amusement  or  entertainment  or  art,  but  as 
something  made  up  entirely  of  commercial  endeavor, 
this  is  it. 

They  started  putting  the  "business"  spotlight  on 
movies  out  there  in  Hollywood  with  their  public  belly- 
aching about  high  costs  and  diminished  returns  from  the 
British  and  other  markets.  They  were  facing  up  to  a 


critical  condition,  it  is  only  too  true.  But  it's  a  question 
if  they  had  any  concept  of  the  utterly  stupid  way  the 
publicity  was  handled,  or  not  handled. 

Then  over  in  Britain  there  were  governmental  quota 
moves  that  poured  oil  on  the  movies'  backyard  bonfires 
of  "dollar  glamor." 

It's  getting  so  the  movies  are  associated  in  the  public 
mind  only  as  a  commercial  entity. 

Some  of  the  industry's  spokesmen  have  further  con- 
fused the  issue  with  conflicting  statements.  Mr.  Eric 
Johnston  was  quoted  as  telling  the  world  that  Holly- 
wood is  gearing  itself  ("re -tooling,"  was  the  word,  if 
memory  serves)  to  make  pictures  within  the  budgets 
of  the  domestic  market,  since  foreign  fields  were  being 
made  fallow  by  tariffs,  quotas,  and  whatnot.  The  $4 
million  pictures  were  out,  and  so  forth.  A  short  time 
later  a  Hollywood  producer  who  specializes  in  high- 
priced  product  had  it  announced,  with  fitting  fanfare, 
that  his  company  was  planning  to  make  the  most  expen- 
sive picture  in  all  movie  history. 

This  horsing  around  would  be  not  so  bad  if  it  posed 
problems  only  for  the  big  shots.  But  the  exhibitors  out 
there  on  the  firing  line  need  public  interest,  glamor  and 
true  movie-fan  enthusiasm  in  order  to  bring  in  the 
crowds  to  see  the  pictures  and  thus  serve  as  the  medium 
for  collecting  revenue  the  pictures  must  realize  if  pro- 
ducers, distributors,  actors,  authors,  directors,  and  high- 
placed  spokesmen  are  to  get  their  checks  on  payday. 

It's  getting  so  "color"  in  the  movies  is  the  shade  of 
the  greenback,  or  the  pound  note.  It  is  not  the  color — 
that  brilliant,  rainbow  hue — that  creates  an  aura  of 
illusion  about  movies  and  makes  them  beckon  to  people 
weary  of  the  dull  cares,  money  matters,  political  dispute, 
commercial  conflict  and  such  realities  as  make  up  the 
drab  routine  they  seek  to  temporarily  interrupt  with 
a  bit  of  exciting  make-believe. 


"Dry  H 


umor  IS 


Saf 


// 


er 


Script  writers,  producers  and  directors  continue  to 
toy  with  the  notion  that  a  slightly  tipsy  person  is  funny. 
Well,  comedy  relief  can  be  built  on  that  device,  but  so 
far  as  a  very  large  segment  of  the  exhibitors  is  concerned 
'twere  better  to  hit  on  something  else  to  arouse  amuse- 
ment. Alcohol  is  a  dangerously  "emotional"  subject — 
many  people  associating  it  with  personal  tragedy,  to  say 
nothing  of  the  constitutional  drys  who  can  make  life — 
and  box-office  business — pretty  sour  for  the  exhibitor 
whose  screen  presents  scenes  in  which  characters  of  the 
play  show  "attractively"  (as  the  antis  put  it)  the  effects 
of  over  indulgence. 

—CHICK  LEWIS 


WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Litigation 

Years  ago  Samuel  Goldwyn  got  his  Irish 
up  about  the  pushing  around  he  was  con- 
vinced his  pictures  were  getting  from  exhibi- 
tors. Goldwyn,  never  a  man  to  mince 
words,  indicated  he  was  going  to  do  some- 
thing about  it.  In  fact  he  did.  Goldwyn  hlms 
which  couldn't  get  the  terms  Sam  thought 
they  were  worth,  played  dance  halls,  rented 
houses,  broke  away  from  established  sales 
channels. 

In  Detroit  where  Goldwyn  was  having 
trouble,  Jim  Mulvey,  who  knows  as  much 
about  the  game  as  anyone,  10  years  ago  lined 
up  a  number  of  independent  theatres  to  play 
day-and-date  at  advanced  admission. 

Tuesday  Goldwyn  was  back  in  Detroit,  this 
time  with  his  lawyers  and  with  plenty  of 
producer  support  as  the  Society  of  Independ- 
ent Motion  Picture  Producers,  and  its  mem- 
bers entered  suit  under  the  anti-trust  laws 
against  Paramount's  16-theatre  subsidiary. 
United  Detroit  Theatres,  and  Cooperative 
Theatres  of  Michigan,  a  buying-booking  out- 
fit which  serves  from  124  to  128  theatres. 

The  charge:  That  United  and  Detroit  be- 
tween them  through  concerted  action  domi- 
nated the  Detroit  scene  and  practically  hxed 
rents,  clearances,  playing-time,  etc.,  to  the 
detriment  of  the  suing  producers  and  the 
independents,  that  both  controlled  the  largest 
playing  time.  The  suggested  remedy:  Dis- 
solution of  both  outfits;  a  declaration  that 
their  practices  were  illegal  and  an  order  to 
all  parties  not  to  continue  them;  treble  dam- 
ages amounting  to  $8,750,000.  (P.  7) 

In  Washington  attorneys  for  K-B,  which 
is  trying  to  force  Warners  to  divest  itself 

of  half  interest  in  the  jointly-owned  Mac- 
Arthur  Theatre,  claimed  that  the  court  could 
order  it  on  the  grounds  of  the  Supreme  Court 
ruling.  In  St.  Louis  the  St.  Louis  Amuse- 
ment Company  seeks  a  stay  of  judgment  in 
the  suit  it  lost  against  the  American  Arbitra- 
tion Association  wherein  the  AAA  tribunals 
were  declared  legal. 

Milton  Weisman,  attorney  for  the  Inde- 
pendent Theatre  Owners  of  America  an- 
nounced he  would  appeal  the  Ascap  suit 
which  he  won  in  part,  seeking  even  greater 
relief  and  the  damages  which  the  trial  court 
denied  him  along  with  lawyers'  fees.  Weis- 
man advised  exhibitors  not  to  pay  Ascap 
fees. 

Exhibition 

Federal  taxes  for  general  admissions  dur- 
ing June  dropped  to  $33,054,712.64  or  almost 

$2,000,000  below  the  June,  1947  figure  of 
$34,972,435.07.  The  Army  is  trying  to  get 
permission  for  GI's  to  bring  their  wives, 
sweethearts,  visitors  into  army  post  theatres 
and  the  distributors  are  mulling  the  request 
which  is  supposed  to  make  army  life  easier 
for  the  draftees.  The  Army  said  nothing 
about  eliminating  KP  to  make  the  boys 
happier. 

Wayne  Coy,  chairman  of  the  Federal  Com- 
munications   Commission   is    scheduled  to 


speak  at  the  Theatre  Owners  of  America  con- 
vention in  Chicago  Sept.  24-25.  George  A. 
Crouch  has  been  appointed  zone  manager 
for  Warners'  tneatres  in  Washington  to  suc- 
ceed the  late  John  J.  Payette. 

In  Milwaukee  the  suing  Towne  Theatre  is 
said  to  have  been  grantea  bids  on  MGM  and 
Paramount  product,  in  East  St.  Louis  cops 
called  ott  bank  nights  in  what  is  regarded 
as  a  pre-election  morals  bath.  In  Nashville 
the  Crescent  Amusement  Company  is  apply- 
ing to  federal  court  for  permission  to  con- 
struct theatres  in  Tennessee,  Alabama  and 
Kentucky.  In  Davenport,  la.,  RjvO  bought 
the  Orpneum  there  tor  $1,232,000,  nosing  out 
Tri-btates  and  Chicago  investors. 

Distribution 

Twentieth-Fox,  which  will  hold  a  domestic 
sales  convention  in  Chicago  Sept.  8-11  has 

concluded  a  deal  to  distriDute  lor  KKO  in 
South  Africa.  RKO  is  ottering  pictures  on 
bid  in  the  New  Orleans  territory  and  rinds 
the  chains  won't  bid.  Republic  is  not  for 
sale,  President  Herbert  J.  Yates  says,  adding 
he'll  take  $5,U00,000  for  his  share  but  doesn't 
think  it's  worth  that. 

Foreign 

Great  Britain  was  reported  ready  to  hit 
American  hlms  again,  tnis  time  by  arbitrarily 

placing  all  Britisn  hlms  in  the  A  class  and 
ail  American  as  B  which  would  give  the 
British  the  lion's  share  of  the  gross  on  dual 
bills.  Motion  Picture  Association  of  America 
President  Eric  Johnston  went  to  England  on 
the  quota  matter,  but  Society  of  Independent 
Motion  Picture  Producers'  Jim  Mulvey  didn't 
go  along,  the  report  being  tnat  bIMPP  can't 
see  eye  to  eye  with  MPAA  on  its  quota  solu- 
tion or  on  the  French  revision  of  the  Blum- 
Brynes  agreement.  The  latter  agreement  was 
denounced  by  Walt  Disney  as  placing  the 
independents  at  the  mercy  of  majors. 

American  films  are  facing  both  the  dollar 
difhculty  and  the  political  views  of  nations 

abroad,  Irving  Maas,  vice-president  of  the 
Motion  Picture  Export  Association,  declared 
after  a  10-week  tour  of  Europe.  Maas  was 
not  optimistic  over  the  future. 

General 

Films  are  still  sound  bankers'  loans,  Ber- 
nard Giannini,  in  charge  of  such  loans  for 

the  Bank  of  America  in  Hollywood,  claims. 
He  says  the  bank  loaned  $300,000,000  without 
a  single  loss.  Export  of  motion  picture  .film 
and  equipment  showed  a  drop,  the  Commerce 
Department  reported. 

In  Cleveland  the  International  Alliance  of 
Theatrical  Stage  Employes  closed  its  con- 
vention committed  to  fighting  those  who 
passed  the  Taft-Hartley  bill  and  to  seek  re- 
peal of  the  measure.  Walsh  is  suggesting 
that  a  movie  be  made  to  help  the  fight.  All 
over  the  country  the  drive  for  the  Will  Rogers 
Memorial  Hospital  was  under  way  with  New 
York  spark  plugging  the  move. 


INDEX  TO  DEPARTMENTS 


Advance  Data   /   32 

Audience  Classifications  /   20 

Box-Office  Slants   20 

Feature  Booking  Guide   39 

Feature  Guide  Title  Index   39 

Hollywood    33 


Newsreel  Synopses        41 

Regional  Newsreel    26 

Selling  the  Picture   12 

Shorts  Booking  Guide....   42 

Theatre  Management    16 

^iews  of  the  New  Short  Subjects   43 


SHOWMEN'S  TRADE  REVIEW,  Title  and  Tr/de  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inf:.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis,  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor; 
Ralph  Cokain,  Managing  Editor;  Harold  Rendi^Il,  Equipment  Advertising  Manager;  West  Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  HOUywood  2055;  Ann  Lewis,  manager. 
London  Representative.  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  Telephone  AMBassador 
3601  ;  Member  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers.  All  contents  copyrigl" 
1948  by  Showmen's  Trade  Review,  Inc.  address  all  correspondence  to  the  New  York  office.  Subscrip 
tion  rates:  S2.00  per  year  in  the  United  States  and  Canada:  Foreien.  $5.00;  Single  copies,  ten  cents. 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 

Films  a  Sound  Loan 
Banker  Declares 

Finds  Industry  Potent 
Factor  in  Nation's  Economy 

Motion  pictures  are  still  a  sound  investment 
for  bankers'  loans,  Bernard  Giannini,  vice-presi- 
dent in  charge  of  motion  picture  loans  for  the 
Bank  of  America  in  Hollywood  told  Show- 
men's Trade  Review  last  Friday. 

The  Bank  of  America,  probably  the  largest 
institution  of  its  kind  in  the  world,  has  made 
some  $300,000,000  in  film  loans  without  a 
single  loss,  Giannini  declared,  adding  that  des- 
pite the  changing  domestic  situation  accompanied 
by  a  reduction  of  foreign  business,  his  bank's 
volume  of  loans  remained  large.  He  also  ex- 
pressed confidence  in  the  industry's  ability  to 
keep  "pace  with  all  entertainment  innovations." 

"The  film  industry  is  a  potent  factor  in  the 
nation's  economy."  Giannini  asserted.  "Its 
growth  in  a  relatively  short  time  exceeds  the 
performance  of  most  other  major  industries. 
Motion  pictures  promise  to  expand  even  more 
in  the  years  ahead.  We  expect  films  to  main- 
tain their  pace  with  all  entertainment  innova- 
tions." 

Giannini  claimed  that  newcomers  to  the  pro- 
duction field  are  being  encouraged  with  financ- 
ing available  to  those  of  ability. 


They  Want  To  Laugh, 
Film  Man  Learns 

Rube  Perlman,  representing  Edward  Small 
Productions,  who  is  touring  the  country  on  a 
survey,  this  week  declared  in  Cleveland  that 
from  big  city  to  small  hamlet,  motion  picture 
audiences  want  comedy  on  the  screen. 

Perlman's  report,  which  he  claims  was  made 
on  the  basis  of  interviews  with  theatre  man- 
agers, came  on  the  heels  of  a  similar  statement 
by  Universal-International  Vice-President  and 
General  Sales  Manager  William  A.  Scully  last 
week,  who  pointed  to  the  U-I  record  of  success 
with  "The  Egg  and  I"  and  the  comedies  on  the 
forthcoming  U-I  lineup.  Both  statements  con- 
firmed an  exclusive  story  printed  by  Show- 
men's Trade  Review  on  July  10  after  it  had 
conducted  a  nation-wide  survey. 

In  his  survey  Perlman  found  slapstick  comedy 
in  great  demand  but  that  propaganda  and  prob- 
lem pictures  were  off.  Musicals,  he  said,  were 
in  second  place. 


Hughes  Drops  Suit 
Over  'Red  River' 

Howard  Hughes  has  withdrawn  a  copyright 
infringement  suit  filed  in  Judge  W.  H.  Atwell's 
court  at  Dallas,  following  deletion  of  a  "draw" 
scene  from  "Red  River".  Hughes  had  con- 
tended that  a  similarity  existed  between  the 
controversial  scene  and  one  in  "The  Outlaw". 
"Red  River"  opened  Thursday  in  the  Majestic, 
as  a  part  of  a  four-state  world  premiere. 


Problem  Pictures 

RKO  in  New  Orleans  this  week  was 
reported  offering  a  series  of  six  or  seven 
pictures  on  a  bid  basis.  But  the  snag  is 
that  the  principal  circuits  and  those  which 
book  through  the  state's  largest  booking 
unit  are  refusing  to  bid,  which  leaves  the 
pictures  largely  a  matter  for  independents 
to  fight  over. 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


7 


SIMPP  Producers  Turn  to  Anti-Trust  Laws 
Against  Michigan  Circuit,  Buying  Combine 


Ask  $8,750,000  Damages 
And  Dissolution  of  United 
Detroit  and  Cooperative 

In  a  move  wholly  without  precedent  the 
Society  of  Independent  Motion  Picture  Pro- 
ducers Tuesday  filed  suit  in  federal  court  at 
Detroit  asking  $8,750,000  triple  damages  against 
United  Detroit  Theatres  and  Cooperative  The- 
atres of  Michigan  together  with  a  request  that 
both  organizations  be  dissolved  as  monopolies. 

The  action  also  names  as  defendants  United 
Manager  Earl  J.  Hudson  and  Cooperative  Gen- 
eral Manager  James  F.  Sharkey.  It  is  unique 
in  the  annals  of  motion  picture  history  in  that 
it  marks  the  first  time  producers  have  used  the 
anti-trust  laws  against  a  theatre  circuit  such 
as  United  and  a  buying-booking  combine  such 
as  Cooperative.  Hitherto  such  actions  have 
either  been  instituted  by  the  Government  in 
cases  like  the  Schine  and  Crescent  suits,  or  by 
individual  exhibitors  against  theatres,  as  in 
the  Jackson  Park  Theatre  case. 

The  suit  charges  that  both  United,  a  Para- 
mount subsidiary  which  operates  16  theatres, 
and  Cooperative,  which  buys  and  books  for 
some  120  to  128  theatres  in  the  Detroit  area, 
conspired  together  to  control  runs  in  the  ter- 
ritory to  such  an  extent  that  they  dictated  runs, 
clearances,  held  down  rents,  fixed  playing  time, 
denied  percentage  deals  and  even,  in  one  cir- 
cumstance, prevented  independent  distributors 
from  doing  business  with  a  rival  exhibitor 
without  first  obtaining  their  permission. 

Plaintiffs 

The  plaintiffs,  which  in  addition  to  SIMPP 
consist  of  Samuel  Goldwyn,  Walt  Disney, 
Vanguard,  Walter  Wanger,  Edward  Small, 
Reliance,  Benedict  Bogeaus.  Empire,  Mars 
Films,  Oakmont  Pictures,  Cagney  Productions, 
ask  the  court  to : 

1)  Appoint  a  receiver  for  United  and  order 
the  sale  of  its  theatres  to  independents. 

2)  Order  dissolution  of  Cooperative. 

3)  Declare  their  alleged  acts  illegal  and  en- 
join them  from  continuing  such  practices  in 
fhe  future. 

4)  Award  triple  damages  under  the  Sherman 

(CoHtinned  on  Page  17) 


They  Say 


Declaring  that  there  would  be  no  com- 
promise in  the  SIMPP  vs.  United  The- 
atre-Cooperative suit,  Samuel  Goldwyn 
said  Wednesday  in  Hollywood  that  the 
case  was  the  "opening  gun  in  the  fight  of 
independent  producers  for  the  freedom  of 
the  screen,  adding: 

"Theatres  are  the  pipeline  between 
producers  and  the  public.  When  obstacles 
are  put  in  the  way  of  that  line  function- 
ing freely,  the  public  is  deprived  of  the 
opportunity  of  seeing  pictures  promptly. 
.  .  .  We  do  not  intend  to  let  theatre 
chains  turn  the  silver  screen  into  an  iron 
curtain  between  the  public  and  our 
pictures." 

Walt  Disney,  also  in  Hollywood,  de- 
clared SIMPP  supported  the  Govern- 
ment anti-trust  suits  and  that  he  believed 
"the  Government  wrill  not  brook  any 
compromise  in  its  fight  against  screen 
monopoly." 


How  They  Run 

Detroit's  clearance  and  run  system  as  described  by  the  Society  of  Independent  Motion 
Picture  Producers  in  its  suit  against  United  Detroit  Theatres  and  Cooperative  follows: 

First  run,  seven  theatres,  tour  (Michigan,  Palm  State,  United  Artists,  Broadway 
Capitol)  owned  by  United. 

Second  run,  plays  28  days  after  first  run,  eight  theatres,  four  (Riviera,  Fisher, 
Cinderella,  Madison)  owned  by  United;  a  fifth,  the  Royal,  partly  owned  by  United, 
two  others  (Roosevelt  and  Hollywood)  buying  through  Cooperative. 

Pre-key  run  (suburban)  plays  one  day  after  second  run,  eight  theatres.  Six  (Royal, 
Washington,  Dearborn,  Calvin,  State,  Wyandotte)  buy  through  Cooperative;  a 
seventh  the  Mel,  is  owned  by  United. 

Key-run  (neighborhood  houses)  seven  or  more  days  after  second  run,  29  houses. 
Cooperative  buys  for  Avalon,  Colonial,  Roxy,  DeLuxe,  Delthe,  Eastown,  Farnum, 
Great  Lakes,  Haroer,  Mack  Uptown,  Martha  Washington,  Mercury,  Redford,  Rialto, 
Tower,  Tuxedo,  Warren,  Westown.  United  reportedly  operates  Ramond,  Varsity, 
Vogue,  Woods. 

Second  week  run,  seven  days  after  key  run,  18  theatres,  10  (Laskey,  Berkley,  Clawson, 
Century,  Duke,  Grand  Linwood,  Lincoln,  Rio,  Oriole). 

Third  week-run,  seven  days  after  key  run,  39  theatres  Cooperative  has  29  (the  Ace, 
Admiral,  Aloma,  Booth,  East  End,  Plaza,  Fenkwell,  Picadilly,  Flamingo,  Granada, 
Gran,  Home  Iris,  Irving,  Lakewood,  Loop  Majestic,  Mayfair,  Maxine,  Oakman, 
Palmer  Park,  Rivola,  Shores,  Temple,  Warfield,  Whittier,  Your,  Midway,  Lakeview, 
Civic).  United  operates  Alger,  Norwest  and  Rosedale. 

Yates  Would  Stop  Shipments 
To  Britain  if  Quota  Persists 


Herbert  Yates 


In  a  blunt  interview  which  hinted  he  di. agreed 
with  current  policies  of  the  Motion  Picture 
Association    of    America,    Republic  President 
Herbert  J.  Yates  Tues- 
day   declared    that  the 
American  industry  should 
stop    film    shipments  to 
Britain  if  the  quota  per- 
sisted   and    openly  said 
that  the  current  situation 
"was   produced  basically 
by  (J.  Arthur)  Rank  and 
the  British  Government." 

Yates  further  declared 
that  blocked  funds  were 
so  much  "cabbage"  since 
when  they  amounted  to 
any  large  sum  of  money, 
the  British  could  easily  cut  them  down  by 
devaluing  the  pound.  He  was  critical  of  the 
present  situation  and  doubtful  whether  the 
American  industry  could  achieve  any  better 
conditions  unless  the  U.  S.  Government  got 
behind  it  in  the  matter. 

The  Republic  chief  openly  said  it  was  an 
error  to  have  started  shipping  films  to  England 
after  the  embargo  which  arose  over  the  one- 
time ad  valorem  tax. 

Had  Them  Licked 

"We  had  them  licked  the  last  time,"  he  said. 
"If  we  had  held  out  we  could  have  written  our 
own  ticket." 

At  present  he  advocated  stopping  shipments 
again,  though  he  acknowledged  there  was  little 
possibility  that  the  Motion  Picture  Association 
of  America  would  do  this.  Of  the  MPAA,  he 
said : 

"They  just  can't  sit  on  their  fannies  and 
disagree.  They've  got  to  do  something  desperate. 
They've  either  got  to  quit  shipping  or  something 
equally  drastic.  .  .  .  It's  a  question  of  what  we 
can  do  about  it  and  what  the  British  Govern- 
ment will  do  in  retaliation.  .  .  . 

"I  don't  believe  that  in  '49  the  American  dis- 


tributor will  take  out  more  than  25  per  cent  of 
what  he  took  out  in  '46  or  '47,"  he  continued 
making  it  plain  that  he  spoke  of  remittable  dol- 
lars. "As  far  as  your  blocked  funds  are  con- 
cerned you  don't  have  what  you  can't  take  out ; 
you're  just  blocking  a  lot  of  cabbage." 

Devalue  Pound 

It  was  at  this  time  that  Yates  brought  up 
the  possibility  of  devaluation  of  the  pound  by 
the  British,  a  possibility  which  has  been  con- 
sidered in  film  circles  before. 

Yates  further  said  that  the  quota  situation 
arose  from  the  connection  of  J.  Arthur  Rank 
and  the  British  Government  through  heavy 
loans  made  by  the  Bank  of  England. 

"The  Bank  of  England,"  he  claimed,  "has 
loaned  millions  to  Rank  to  promote  all  over  the 
world."  He  said  he  felt  this  had  been  done 
because  Rank  sold  the  Government  on  the  use 
of  British  films  as  a  means  of  selling  British 
goods  to  the  world. 

He  added  that  he  thought  the  British  Gov- 
ernment might  eventually  give  up  film  financing 
since  British  film  costs  were  high  and  the  bulk  of 
British  pictures  was  not  in  a  position  to  recoup 
these  costs  on  the  world  market. 

He  intimated  that  the  present  quotas  and  the 
like  arose  from  this  situation,  adding  that 
(Continued  on  Page  9) 


For  $5,000,000,  Yes 

Republic  President  Herbert  J.  Yates 
Tuesday  made  it  clear  in  New  York  that 
he  and  his  family  were  not  ready  to  sell 
their  interests  but  that  if  $5,000,000  were 
offered  they  would  consider. 

"There's  no  chance  of  anybody  offering 
me  $5,000,000,"  he  remarked.  "It  isn't 
worth  $5,000,000." 

Yates'  statement  came  after  he  had 
been  questioned  on  reports  of  pending 
deals  with  various  film  industryites. 


8  SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 

lATSE  Convention  Prepares  Tax  Drop 

For  Fight  onTaf t-Hartley  Law 


Federal  admission  tax  collections  re- 
ported during  July  which  reflect  the  June 
box-office  returns,  amounted  to  $33,054,- 


The  International  Alliance  of  Theatrical 
Stage  Employes  closed  its  39th  biennial  con- 
vention in  Cleveland  last  Thursday  night  com- 
mitted to  a  policy  of  international  cooperation 
and  to  a  vigorous  fight  for  repeal  of  the  Taft- 
Hartley  law  through  political  action. 

Outright  repeal  of  the  labor  measure,  de- 
nounced from  the  floor  as  the  "anti-labor  slave 
act,"  will  be  sought  by  the  lATSE,  which  went 
on  record  to  support  the  Democratic  Party  and 
to  take  an  active  part  in  the  fall  elections,  ir'art 
of  this  political  program  will  be  carried  through 
Labor's  League  for  Political  Education  and 
part  of  it  will  consist  in  fighting  congressmen 
and  senators  for  reelection  who  supported  the 
Taft-Hartley  act. 

International  Move 

The  note  of  international  cooperation  was 
sounded  as  Laborite  member  of  Parliament  Tom 
O'Brien,  who  is  also  general  secretary  of  the 
lATSE's  British  equivalent — the  National  As- 
sociation of  Theatrical  and  Kine  Employes — was 
presented  with  a  gold  life  membership  card. 

Deviating  from  a  prepared  speech,  O'Brien 
noted  a  spirit  of  "acidity"  between  the  two 
English  speaking  countries,  whereas  there  had 
previously  existed  comradeship. 

"How  foolish  it  is  for  Hollywood  and  Eng- 
land to  be  at  odds,"  he  said.  "We  have  the  same 
problems  that  you  have  and  we  have  had  our 
Taft-Hartley  laws  from  which  we  would  be 
suffering  today  if  we  had  not  put  back  into 
power  people  who  looked  after  the  workers  of 
the  country." 

O'Brien  proposed  a  joint  international  coun- 
cil for  the  industries  consisting  of  management 
and  labor  to  examine  mutual  problems. 

Television  held  a  brief  but  important  part  in 
the  meeting  with  President  Richard  F.  Walsh's 
declaration  indicating  that  there  would  eventu- 
ally be  jurisdictional  fights  in  the  industry. 

"It  is  important  to  organize  television  in  its 
infancy  and  to  bring  all  work  in  this  field  into 
the  lATSE  fold,"  Walsh  said.  (At  present  some 
video  unions  are  chartered  by  other  organiza- 
tions.) 

Walsh  also  reported  on  the  Hollywood  labor 
situation,  bringing  it  up  to  date  for  the  members. 

Suggests  Arbitration 

Edward  Arnold,  member  of  the  executive 
board  of  the  Screen  Actors  Guild,  suggested  to 
the  convention  that  studio  and  jurisdictional  dis- 
putes be  settled  by  an  arbitration  board. 

"I  don't  believe  in  strikes,"  Arnold  said.  "And 
the  way  the  crafts  now  overlap  is  stupid  and  a 
waste  of  time.  Any  one  of  us  will  be  glad  to  sit 


What  They  Did 

The  International  Alliance  of  Theatri- 
cal Stage  Employes  Convention: 

Voted  to  fight  the  Taft-Hartley  Act 
through  support  of  the  Democratic  Party 
and  attempts  to  defeat  congressmen  and 
senators  who  supported  the  measure; 
voted  to  organize  television,  for  inter- 
national cooperation;  heard  Tom  O'Brien 
propose  an  international  industry  council 
consisting  of  labor  and  management; 
heard  Edward  Arnold  of  the  Screen 
Actors  Guild  propose  arbitration  for 
strikes  and  jurisdictional  disputes;  raised 
its  international  officers'  salaries  15  per 
cent;  re-elected  all  officers. 


down  and  set  up  some  type  of  arbitration  group." 

Some  60  resolutions  were  offered  covering 
various  trade  subjects  including  pensions,  vaca- 
tions, six-day  working  schedule  with  present 
wages  and  a  request  for  legislation  fixing  an 
8S-cent  an  hour  minimum  hourly  wage  for 
unskilled  labor. 

Ernest  Schwartz,  president  of  the  Cleveland 
Motion  Picture  Exhibitors  Association,  ad- 
dressed the  convention,  and  International  First 
Vice-President  Harland  Holmden  paid  tribute 
to  him  for  the  years  of  successful  negotiations 
which  had  existed  between  Schwartz  and  the 
local  because  of  fair  labor  policies. 

Reelects  Officers 

The  convention  gave  its  international  repre- 
sentatives a  15  per  cent  salary  boost,  bringing 
Walsh's  salary  up  from  $20,000  to  $23,000  a 
year  and  reelected  all  officers  unanimously. 
James  B.  McNabb  of  Local  154,  Seattle,  was 
elected  to  succeed  Eugene  J.  Atkinson  as  one  of 
the  two  AFL  convention  delegates  and  Oliver 
M.  Lynn,  Local  210,  was  elected  delegate  to 
the  Dominion  Trades  and  Labor  Congress,  suc- 
ceeding D.  B.  McKenzie. 


Minn.  Amusement  Sets 
Aside  Ascap  Payments 

While  the  Minnesota  .^musement  Company 
has  not  taken  any  definite  action  against  pay- 
ment of  the  music  license  fee  demanded  by 
the  American  Society  of  Composers,  Authors 
and  Publishers,  the  circuit  is  setting  aside  the 
payments  pending  further  consideration  of  the 
ruling  against  Ascap,  it  was  stated  this  week 
in  Minneapolis  by  Harry  B.  French,  president 
of  the  circuit. 


North  Central  Allied 
Sets  3  More  Regionals 

Three  more  regional  meetings  of  North  Cen- 
tral Allied  will  be  held  within  the  next  month, 
Executive  Director  Stanley  Kane  announced  in 
Minneapolis  this  week.  They  will  be  at  Bis- 
marck, N.  D.,  Duluth,  Minn.,  and  Sioux  Falls, 
S.  D.,  with  dates  as  yet  unannounced. 


20th-Fox  to  Distribute 
For  RKO  in  South  Africa 

Twentieth  Century-Fox  and  RKO  this  week 
announced  conclusion  of  a  10-year  agreement 
whereby  20th-Fox  will  distribute  RKO  product 
exclusively  throughout  the  Union  of  South 
Africa.  The  agreement  was  negotiated  by  Presi- 
dent Spyros  Skouras  and  Foreign  Chief  Mur- 
ray Silverstone  for  20th-Fox  and  by  Executive 
Vice-President  Ned  Depinet  and  Foreign  Chief 
Phil  Reisman  for  RKO. 


20th-Fox  Sales  Convention 
Set  for  Chicago 

Twentieth  Century-Fox  will  hold  a  domestic 
sales  convention  at  the  Drake  Hotel  in  Chicago 
Sept.  8-11,  General  Sales  Manager  Andy  W. 
Smith,  Jr.,  announced  in  New  York  this  week. 

The  single  convention  will  replace  four  re- 
gional meetings  originally  scheduled  for  New 
York,  Dallas,  Chicago  and  San  Francisco,  Smith 
said  and  would  be  the  occasion  of  an  important 
policy  announcement  by  President  Spyros 
Skouras. 


.64  or  almost  $2,000,000  below  the 
$34,972,435.07  reported  in  the  same  period 
last  year,  the  Internal  Revenue  Bureau 
revealed  in  Washington  this  week.  These 
figures  represent  taxes  on  general  admis- 
sions, the  bulk  of  which  comes  from 
theatres. 

In  only  two  months  during  1948 — 
March  and  June — have  collections  ex- 
ceeded those  for  the  corresponding 
months  in  1947. 


By  Way  of  Explanation 

Say  British  Ruling 
Will  Hit  Americans 

By  BILL  SPECHT  (News  Editor) 

The  British  aimed  another  body  blow  at  the 
American  motion  picture  industry  this  week. 

This  blow,  which  would  further  cut  into 
American  earnings  in  Great  Britain  reportedly 
calls  for  an  arbitrary  designation  of  British 
product  as  top  pictures,  a  move  which  would 
automatically  place  British  Bs  in  the  A  category 
and  designate  American  As  as  Bs  regardless 
of  merit  or  earning  however.  Since  most 
houses  in  England  play  duals,  where  this  puts 
American  product  is  obvious. 

This  move  which  obviously  is  discriminatory 
and  is  aimed  at  giving  British  product  the 
cream  of  profits  which  American  films  would 
more  than  help  earn,  is  also  designed  to  con- 
serve dollars  in  a  country  which  needs  them 
desperately.  But  its  announcements,  which  came 
after  Motion  Picture  Association  of  America 
President  Eric  Johnston  sailed  for  London, 
set  up  a  case  of  jitters  in  the  American  industry 
which  has  been  jittery  and  factional  about  the 
British  situation  ever  since  the  ad  valorem 
tax  came  up. 

Hits  Purse 

To  the  Americans  it  is  another  blow  at  their 
purse,  since  if  British  Bs  can  become  As  by 
government  order  and  American  As  can  become 
Bs  by  the  same  order,  the  percentage  system 
is  upset.  In  Britain  as  elsewhere,  the  top  pic- 
ture on  a  dual  bill  draws  the  top  end  of  the 
gross. 

If  Johnston  can't  prevail  on  the  British  to 
change  this,  the  Americans  have  at  least  one 
alternative — that  is  to  refuse  to  sell  American 
pictures  singly  and  insist  that  dual  bills  con- 
taining American  films  be  "all-American."  This 
would  enable  the  American  distributors  in 
Britain  to  pair  their  own  programs  as  they  do 
in  America  and  take  their  fair  share  of  the 
grosses.  There  doesn't  seem  to  be  anything 
illegal  about  this  at  the  moment,  but  then  ?  ?  ?  ? 

The  entire  British  situation  was  a  hot  potato 
this  week.  In  the  first  place  Johnston  went  to 
England  without  James  F.  Mulvey,  who  repre- 
sents the  Society  of  Independent  Motion  Picture 
Producers  in  these  matters,  and  who  was  sched- 
uled to  go. 

This  move  gave  rise  to  a  trade  rumor  that 
Johnston  and  Mulvey  had  split.  As  a  matter  of 
fact  there  is  some  disagreement — and  it  appears 
serious — ^^between  the  Society  of  Independent 
Motion  Picture  Producers  and  the  Motion  Pic- 
ture Association  of  America.  But  whether  there 
is  any  differences  between  Johnston  and  Mulvey 
is  an  open  question  since  neither  side  is  talking. 

Mulvey  reportedly  wrote  Johnston  a  one- 
paragraph  letter  stating  that  there  were  no 
differences  between  them  on  the  settlement 
(Continued  on  Page  9) 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


9 


In  Explanation 

{Continued  from  Page  8) 
reached  over  the  ad  valorem  tax  and  the  Con- 
trol Council  set  up  to  work  under  this  agree- 
ment. 

This  presumably  is  the  letter  Johnston  had 
before  leaving  but  whose  contents  he  did  not 
reveal  and  whose  contents  the  MPAA  in  New 
York  said  it  did  not  know. 

But  Mulvey  didn't  tell  Johnston  he  was  be- 
hind him  on  the  British  quota  or  on  the  French 
revision  of  the  Blum-Byrnes  agreement.  And 
therein  lies  the  rub.  For  reliable  sources  clearly 
indicate  that  the  SIMPP  does  not  agree  about 
the  Johnston  ideas  on  the  quota. 

And  an  open  statement  from  Walt  Disney 
protested  the  French  deal,  asking  the  State  De- 
partment not  to  put  it  into  el¥ect  until  all  inde- 
pendents had  their  say  so.  The  Disney  state- 
ment, based  on  a  telegram  sent  to  the  State 
Department,  minced  no  words. 

'Unfair' 

It  termed  the  revised  agreement,  reached  by 
the  French  Government  and  U.  S.  Ambassador 
Jefferson  Caffrey  as  "highly  discriminatory  and 
unfair  to  the  Disney  company  and  others  like 
it"  on  the  ground  that  it  favored  the  major 
distributors  and  left  "only  a  few  crumbs  to 
independent  and  less-powerful  elements." 

"These  independent  elements,"  Disney  wrote 
of  the  revised  agreement  "are  being  frozen  out 
and  being  made  completely  dependent  upon 
those  major  companies  which  have  been  ac- 
corded permits.  .  .  .  The  agreement  equally 
divides  over-all  quota  of  110  pictures  among 
10  companies.  It  gives  most  allocations  to  10 
separate  large  companies,  thus  freezing  out 
independent  elements  and  smaller  producers  or 
making  them  completely  dependent  on  those  who 
were  so  favored  with  permits." 

The  Disney  views  on  the  French  situation  are 
apparently  accepted  by  SIMPP  on  the  British 
quota  matter.  There  seems  to  be  the  thought 
that  the  MPAA  would  work  out  a  deal  which 
would  make  SIMPP  members  dependent  upon 
the  majors  and  the  rumors  going  about  on  the 
subject,  such  as  an  unverified  report  that  the 
MPAA  would  offer  British  guaranteed  screen 
time  in  the  U.  S.  in  return  for  guaranteed 
British  screen  time  for  American  pictures, 
are  not  helping  to  clear  the  atmosphere  any. 

There  is  also  the  belief  said  to  be  held  by 
SIMPP  members  that  the  thought  of  an  indus- 
try attempting  to  deal  with  a  Government  is 
fantastic  and  that  until  the  Government  itself 
gets  into  the  deal,  nothing  much  will  be  ac- 
complished. 


FCC  Chief  to  Speak 
At  TOA  Convention 

Wayne  Coy,  chairman  of  the  Federal  Com- 
munications Commission  is  scheduled  to  be  a 
speaker  at  the  national  convention  of  the  The- 
atre Owners  of  America  at  the  Drake  Hotel, 
Chicago,  Sept.  24-25,  Executive  Director  Gael 
Sullivan  said  this  week.  Coy,  who  will  speak  on 
Sept.  25,  is  expected  to  clarify  the  television 
vs.  theatre  question. 


Tov^ne  Bidding? 

Milwaukee's  Towne  Theatre  apparently 
has  gotten  the  opportunity  to  bid  for 
Paramount  and  MGM  product,  it  was 
reported  this  week  in  trade  circles.  The 
house,  which  is  suing  the  majors  under 
the  anti-trust  laws,  recently  has  played 
"The  Pirate"  and  "Easter  Parade"  and 
is  ready  to  play  "A  Date  with  Judy" 
as  well  as  Paramount's  "Foreign  Affairs" 
and  "Dream  Girl." 


Don't  Get  Typed 

Dick  Powell  is  one  thespian  who  doesn't  be- 
lieve that  it  profits  an  actor  to  be  typed.  The 
actor,  who  is  associate  producer  in  Regal  Films 
which  now  has  its  first,  "Pitfall,"  in  release  and 
plans  a  second  on  "Mrs.  Mike"  and  a  possible 
third  either  on  "Cry  Danger,"  or  "Breakaway," 
is  pretty  blunt  about  typing. 

"It  ran  me  out  of  the  business  once,"  he 
declared  in  his  dressing  room  at  the  New  York 
Capitol  Monday  between  shows.  "It  took  me 
five  years  to  do  it,"  he  continued,  meaning  to 
get  out  of  type  casting,  adding  that  Warner 
Bros.,  had  him  as  a  musical  star  and  his  value 
"deteriorated." 

Powell  found  his  producer  experience  satis- 
fying, declaring  he  believed  that  honesty  was 
needed  in  pictures  since  what  he  considered  one 
of  the  greatest  deterrents  to  movie  going  lay  in 
the  public  getting  fed  up  over  "small  things 
which  aren't  right." 

Second  money  "is  getting  tough  out  there," 
he  finds  as  a  producer,  but  it  is  obtainable  if 
your  previous  picture  clicks,  and  he  will  con- 
tinue to  act  for  others  as  well  as  produce.  "Mrs. 
Mike"  will  start  camera  work  probably  in  No- 
vember with  Canada  as  a  locale. 


Calendar 


AUGUST 

30-Sept.  1,  convention.  Allied  Theatres  of  Michigan, 
Inc.,  Book-Cadillac  Hotel,  Detroit. 

31,  RKO  shareholders'  meeting,  Wilmington,  Del. 

31,  annual  meeting  of  New  England  zone  managers 
of  Warner  Bros.  Theatres,  Racebrook  Coimtry  Club, 
Orange.  Conn. 

SEPTEMBER 

8-11,  sales  convention,  20th  Century-Fox,  Drake 
Hotel,  Chicago. 

14,  15,  convention.  Independent  Theatre  Owners  of 
Ohio,  Deshler-Wallick  Hotel,  Columbus,  O. 

14-16,  annual  meeting  of  trustees  of  the  Pacific 
Coast  Conference  of  Independent  Theatre  Owners, 
Ambassador  Hotel,  Los  Angeles,  Calif. 

16-17,  Mid-year  meeting  Variety  Clubs  International, 
Statler  Hotel,  Washington,  D.  C. 

18,  Variety  Clubs  International  Humanitarian 
Award  dinner  and  presentation  to  Secretary  of  State 
George  C.  Marshall,  Statler  Hotel,  Washington,  D.  C. 

24,  annual  golf  tournament.  Variety  Club  of  Phila- 
delphia, Whitemarsh  Valley  Country  Club. 
I  24-25,    convention.    Theatre    Owners    of  America, 
■^rake  Hotel,  Chicago. 

"'-.21,  fall  midwest  meeting.  Theatre  Owners  of  America, 
Jefferson  Hotel,   St.  Louis. 

'27,  annual  convention,  Motion  Picture  Theatre  Own- 
ers of  St.  Louis,  Eastern  Missouri  and  Southern  Illinois, 
Hotel  Jefiferson.  St.  Louis. 

28-  30,  joint  convention.  Theatre  Equipment  Dealers 
Pro^iptive  Ass'n  and  Theatre  Equipment  Supply  Manu- 
factiitjers  Ass'n,  Hotel  JefTerson,  St.  Louis. 

OCTOBER 

17,  ninth  annual  dinner  dance.  Motion  Picture 
Bookers  Club,  Hotel  Commodore,  New  York. 

27-28,  annual  convention,  Kentucky  Association  of 
Theatre  Owners,  Seelbach  Hotel,  Louisville. 

NOVEMBER 

1-2,  convention.  Allied  Theatre  Owners  of  Texas, 
Dallas. 

27-28,  fall  board  meeting  of  National  Allied,  New 

Orleans. 

29-  Dec.  1,  annual  convention.  National  Allied,  New 
Orleans. 


Financial 

Directors  of  20th  Century-Fox  have  declared 
a  quarterly  dividend  of  50  cents  a  share  on  out- 
standing common  stock,  payable  Sept.  25,  a 
quarterly  cash  dividend  of  $1.12i/^  a  share  of 
outstanding  prior  preferred,  payable  Sept.  15, 
and  a  quarterly  cash  dividend  of  37^  cents  a 
share  of  convertible  preferred,  payable  Sept.  3. 


The  dividend  announcement  came  simultaneous- 
ly with  the  financial  statement  which  shows  that 
20th-Fox  and  all  subsidiaries,  including  National 
Theatres,  had  a  consolidated  net  profit  of  $6,- 
894,659  for  the  26  weeks  ending  June  26,  1948, 
or  a  profit  of  $2.37  a  share  of  common.  This 
compares  with  the  $8,401,778  for  the  similar 
period  in  1948  when  the  net  profit  was  $2.91  a 
share  of  common. 

RKO's  consolidated  net  profit  for  the  second 
quarter  of  1948  was  $556,536  or  14  cents  a 
share  of  common  compared  with  the  $2,836,663 
net  (73  cents  a  share)  for  the  same  period  in 
1947.  Directors  declared  a  dividend  of  15  cents 
a  share  of  common  to  be  paid  Oct.  1. 

'Ruth'  Prints 

Allied  Artists  is  claiming  that  it  probably 
has  the  largest  print  order  for  any  independent 
on  "The  Babe  Ruth  Story,"  with  an  additional 
200  prints,  bringing  the  total  up  to  500. 

Names 

MGM  Vice-President  and  Director  of  Pub- 
licity, Advertising  and  Exploitation  Howard 
Dietz  is  due  back  from  Paris.  Melvin  L. 
Gold,  ad  and  publicity  director  for  National 
Screen  Service  is  a  cinch  for  the  president  of 
the  National  Television  Council,  insiders  say. 


Would  Stop  Shipments 
To  Britain— Yates 

{Continued  from  Page  7) 
English  exhibitors  "by  and  large,  except  Rank, 
don't  like  the  situation  as  it  is  today.  They 
don't  feel  that  theatres  can  show  as  much  profit 
without  American  pictures.  ...  In  Scotland 
they'll  tell  you  it's  more  difficult  to  sell  English 
pictures  than  it  is  in  America.  .  .  . 

"Unfortunately  we  don't  have  our  Govern- 
ment fighting  behind  us.  Till  our  Government 
takes  this  up  anything  can  happen." 

Under  questioning  he  declared  he  favored  use 
of  the  Marshall  plan  to  help  American  films, 
pointing  to  the  funds  allocated  under  it  to  help 
the  British  buy  American  tobacco  as  an  ex- 
ample of  Government  help.  He  did  not  favor 
subsidies,  he  said. 

Yates  declared  Republic's  distribution  deal 
with  British  Lion  allowed  it  to  withhold  prod- 
uct if  the  Government  discriminated.  He  said 
the  company  planned  to  ppen  Paris  and  Rome 
branches  to  handle  proddct  there,  selling  direct 
in  the  immediate  territory  and  franchising  in 
the  branches. 

On  the  local  front  Yates  said  of  television : 
"We're  studying  that  situation  now  and  undoubt- 
edly in  the  near  future  we  will  be  in  on  it."  He 
said  the  company  is  not  selling  old  pictures  to 
telecasters.  Republic,  he  said,  would  make  some 
50  pictures  for  the  coming  season,  22  of  which 
would  be  westerns  with  four  serials  and  some 
16  to  18  in  color. 


Rename  Mesjestic 

The  Majestic,  Dallas,  will  assume  the  name 
of  New  Majestic,  Sept.  27,  it  has  been  an- 
nounced by  James  Owen  Cherry,  Interstate  city 
manager.  The  new  title  follows  extensive  reno- 
vation and  remodeling  of  the  2,700  seat  house. 
The  Melba  and  Palace,  both  Interstate  theaters, 
will  have  "New"  added  to  their  names  after 
remodeling. 


The  picture  that  ^^Racked  up 
by  far  in  one  week  since 
grosses!"^  Is  ready  for  Septe 


REGULAR 


Color  by 


TECHNICOLOR 


^  Reprinted  from  Variety^  October,  1947! 

"FOREVER  AMBER"  •  Color  by  TECHNICOLOR  •  Starring  LINDA  DARNELL  •  CORNEL  WILDE  •  RICHARD  GREENE 
and  GEORGE  SANDERS  with  GLENN  LANGAN,  RICHARD  HAYDN,  JESSICA  TANDY,  ANNE  REVERE,  John  Russell, 
Jane  Ball,  Robert  Coote,  Leo  G.  Carroll,  Natalie  Draper,  Margaret  Wycherly,  Alma  Kruger,  Edmond  Breon, 
Alan  Napier  •  Directed  by  OHO  PREMINGER  •  Produced  by  V/ILLIAM  PERLBERG  •  From  the  Novel  by  KATHLEEN 
WINSOR  •  Screen  Play  by  Philip  Dunne  and  Ring  Lardner,  Jr.  •  Adaptation  by  Jerome  Cady 

SEPTEMBER  IS  YOUTH  MONTH  —  SALUTING  YOUNG  AMERICAl 


le  greatest  amount  off  money 
Variety  began  tabulating 
ler  first-run  dates  first-time  at 


PRICES 


CENTURY-FOX 

THE  LUCK  ,  THAT  LADY  ,  THE  WALLS 
OF  THE  IRISH      IN  ERMINE      OF  JERICHO 

TECHNICOLOR 


12 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


Selling  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising,  Publicity  and  Exploitation 


I.M.P.S.  Clinic 

What  To  Do  About  The  Seat  Slashers 


(^Continuing  Clinic  discussions  of  the  problems 
posed  by  patrons,  the  I.M.P.S.  members  in  this 
sessicTn  concentrate  on  that  most  costly  of  all 
damages  to  property  the  theatreman  experiences, 
seat  slashing.  How  to  handle  the  problem  has 
been  a  topic  of  debate  and  matter  of  experimen- 
tal action  for  years.  Here  there  develop  some 
mighty  interesting  and'  helpful  suggestions  and 
the  members  who  offer  them,  as  do  those  who 
have  been  quoted  in  earlier  sessions  of  this 
Clinic,  deserve  a  big  hand  for  their  contributions 
to  know-how  in  an  important  phase  of  theatre 
management.) 

The  seat-slashing  problem,  everybody 
agrees,  is  one  of  the  most  exasperating  in 
the  whole  job  of  running  a  theatre.  Editors 
have  made  suggestions  by  the  bushel  on 
what  to  do;  managers  have  tried  all  kinds  of 
ideas,  but  no  general  plan  has  ever  been  ad- 
vanced that  can  be  depended  upon.  Now, 
through  I.M.P.S.  clinic,  we  are  able  to 
present  a  consensus  of  opinion  based  on  ac- 
tual experience. 

One  thing  especially  stands  out.  In  the 
case  of  children  seat-slashers,  most  theatre- 
men  seem  to  make  a  practice  of  taking  the 
time  to  march  the  offending  child  home  and 
tell  his  parents  what  has  happened.  Invari- 
ably the  child  gets  some  rough  treatment 
from  the  parents  and  does  not  try  the  cutting 
stunt  again.  Here  is  what  some  of  the 
I.M.P.S.  members  do  about  the  problem, 

GERMAIN  GERMAIN,  Palace  Theatre, 
Pittsfield,  Mass.  "We  tried  trailers.  No  good, 
except  to  educate  those  already  not  in  on  it. 
Finally  we  watched  and  caught  some  and 
simply  barred  them  from  the  theatre  after 
explaining  it  to  them — barred  them  for  as 
long  as  six  months  in  some  cases.  That 
stopped  it — that  and,  in  the  case  of  the  kids  we 


talked  to  their  parents,  who  in  every  case  we 
met  with  were  really  cooperative  and  tanned 
the  kids,  but  good.  This,  after  all,  is  the  best 
remedy.  It's  hard  to  make  some  parents  be- 
lieve that  little  Willie  is  destructive,  but 
once  they  get  the  idea  they  help  out — and 
how!  As  a  matter  of  fact,  for  the  past  year 
and  a  half  we  have  enjoyed  trouble-free 
shows  on  account  of  the  fact  that  we  started 
a  Saturday  Morning  Club  Show.  To  remain 
a  member  in  good  standing  they  have  to  be 
good.  Just  bar  them  one  Saturday  and  their 
parents  are  on  the  phone;  then  all  you  have 
to  do  is  explain  to  Mrs.  Smith  what  Willie 
did — and  there  you  are.  Next  Saturday  Willie 
is  first  in  line  at  the  box  office  and  will  look 
you  up  to  tell  you  how  good  he  is  going  to 
be." 

VINCENT  MASTRACCO,  Smalley's  The- 
atre, Camden,  N.  Y.  "By  putting  them  out 
of  the  theatre  for  two  or  three  weeks  and 
advising  their  folks.  This  is  the  only  theatre 
in  this  village  and  the  next  one  is  20  miles 
away.  It  is  usually  the  grown  boys  and  girls 
who  do  the  damage.  When  caught  they  are 
made  to  pay  the  damages." 

REED  WHATLEY.  Showboat  &  Ora 
theatres,  Freeport,  Texas.  "When  ■  caught 
they  are  barred  from  the  theatre  for  a  month 
or  so,  and  this  is  a  greater  punishment  for 
a  youngster  than  a  spanking.  Also,  the  par- 
ents are  usually  informed  of  the  matter." 

L.  TOWNSEND,  Royal  Theatre,  Hois- 
ington,  Kan.  "We  usually  have  a  warrant 
sworn  out  and  call  the  offender  to  the  police 
station.  After  the  offender  is  scared  by  the 
local  police  he  will  think  twice  before  com- 
mitting the  nuisance  again.  A  sign  in  the 
lobby  that  the  management  will  pay  a  reward 


for  the  catching  of  seat-slashers  will  also  help 
eliminate  this  form  of  nuisance." 

FRED  REETH,  Capitol  Theatre,  Madi- 
son, Wis.  "When  we  catch  a  youngster  or 
'teen  ager  cutting  seats  we  usually  give  them 
a  good  talking  to  and  insist  on  taking  them 
home  and  explaining  to  their  parents  just 
what  they  have  done.  Once  this  gets  around 
the  kids  just  don't  destroy  things,  as  usually 
the  parents  are  harder  on  them  than  we  are." 

E.  SCHWARZBART,  Tivoli  Theatre, 
Brooklyn,  N.  Y.  "When  I  pick  up  a  child 
who  has  destroyed  something  I  take  time 
off,  or  delegate  my  assistant,  to  get  in  touch 
with  the  parents  personally — not  by  phone — 
to  inform  them  of  the  happening.  I  assure 
them  I'm  not  asking  them  to  replace  the 
item;  I  merely  want  to  inform  them  of  their 
child's  actions.  The  child  usually  receives  a 
sound  lashing,  and  in  most  cases  behaves 
from  then  on." 

W.  C.  BOSTON,  Midwest  Theatre,  Scotts- 
bluff.  Neb.  "We  have  several  children  keep 
watch  while  they  are  in  the  house.  We  have 
caught  several  kids  this  way  and  made  them 
pay  for  the  re-covering.  Since  that  has  got- 
ten around  our  seat  trouble  has  nearly 
ceased." 

ED  KIDWELL,  Plains  Theatre,  Roswell, 
New  Mexico.  "Extremely  close  supervision 
by  ushers  and  manager,  with  publicity  given 
offenders  when  caught,  has  proved  best 
corrective  method  for  me.  I  know  some  man- 
agers use  trailers  on  the  subject,  but  per- 
sonally haven't  felt  they  were  the  answer." 

BILLY  LOVORN,  Strand  Theatre, 
Georgetown,  S.  C.  "By  offering  a  reward  for 
the  arrest  and  conviction  of  the  seat  slasher 
or  slashers." 

RUFUS  C.  NEAS,  Cameo  Theatre,  Bris- 
tol, Va.  "Keep  the  staff  watching  at  all 
times  for  such  people.  Once  they  are  caught 
in  the  act  immediately  bar  them  from  the 
theatre  until  they  learn  better.  It  is  better  not 
to  have  the  patron  who  destroys  more  than 
his  admission  brings  in." 


I.M.P.S.  Member  Report 

Modernized  Theatre  Gets 
Major  Publicity  Campaign 

JAMES  W.  BERGEN  of  the  RKO  Green- 
point,  Brooklyn,  N.  Y.  feels  that  when  his 
theatre  receives  a  complete  furbishing  job  the 
matter  is  of  major  importance  and  should  be 
brought  to  the  attention  of  his  patrons  and 
neighbors.  While  the  house  was  renovated  from 
tip  to  tail,  the  chief  acquisitions  were  a  new 
cooling  plant  and  new  seats.  Bergen  proceeded 
to  tell  them  about  these  things. 

About  four  weeks  before  the  actual  work 
started  Bergen  used  special  trailers,  newsettes, 
heralds,  lobby  set  pieces,  and  radio  tieups,  all 
under  the  lead  catchline :  "The  New  Look  Is 
Coming  to  Greenpoint."  About  the  cooling 
plant  he  used  the  slug :  "Everybody  Switches 
to  Cool  .  Comfort,"  while  concerning  the  new 
seats  he  advised :  "Greenpoint  Be  Seated/'  This 
advance  ballyhoo  had  them  all  wondering  what 
was  going  on  even  before  the  things  took  place. 

Bergen  wasn't  satisfied  just  with  printed  ma- 
(Continued  on  Page  IS) 


IF  YOU  ARE  A  PROGRESSIVE,  GOING-PLACES  MEMBER  OF  THE  THEATRE 
BRANCH  OF  THE  FILM  INDUSTRY  YOU  CAN  PROVE  IT  BY  SHOWING 
YOUR  MEMBERSHIP  CARD  IN  I.M.P.S.  JOIN  NOW.  YOUR  MEMBERSHIP 
CARD  WILL  BE  SENT  IMMEDIATELY  UPON  RECEIPT  OF  YOUR  APPLICA- 
TION. USE  BLANK  BELOW. 


Chick  Lewis,  General  Director 

Institute  of  Motion  Picture  Showmanship 

Showmen's  Trade  Review 

1501  Broadway,  New  York  18,  N.  Y. 

I  hereby  apply  for  membership  in  the  Institute  of  Motion  Picture  Showmanship,  with  the 
understanding  that  such  membership  in  no  way  obligates  me  to  pay  dues  nor  spend  money 
for  any  commodity  or  article  by  reason  of  such  membership. 

Name   


Theatre 


Street 


City   State 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


13 


SELLING  SLANTS 

Current  Theatre  Exploitation 
Brieied  Down  to  Basic  Ideas 


Monty  Salmon,  Rivoli,  New  York,  man- 
aging director,  has  set  a  "Youth  Theatre 
Staff  for  a  Day"  stunt  in  observance  of 
Youth  Month.  Essay  competition  (open  to 
all  boys  and  girls)  will  determine  youths 
elected  to  take  over  various  jobs  for  one  day. 
Subject  of  the  essay:  "How  I  Would  Run  a 
Movie  Theatre."  Members  of  the  Rivoli's 
"Youth  Theatre  Staff"  for  the  day  will  re- 
ceive payment  in  the  form  of  a  $25  savings 
bond. 

Robert  Whelan,  RKO  Orpheum,  Minneap- 
olis, staged  a  "Black  Arrow"  Archery  Tour- 
nament sponsored  by  the  Minnesota  Archers 
Club.  The  event  was  announced  in  a  notice 
to  club  members  which  included  information 
about  playdates  of  "The  Black  Arrow"  at 
the  Orpheum — and  by  newspaper,  radio  and 
sporting  goods  store  window  displays. 

Fred  R.  Greenway,  manager,  and  Howard 
R.  Padwitz,  assistant,  Loew-Poli  Palace, 
Hartford  Conn.,  developed  some  effective 
local  plugs  for  a  revival  booking  of  "Gung 
Ho!"  and  "Eagle  Squadron"  by  contacting 
the  local  Marine  Corps  League,  Marine 
Corps  Recruiting  Station,  and  some  local 
Marine  veterans.  The  League  sponsored  the 
first  evening  show,  selling  tickets;  the  re- 
cruiting station  used  displays,  and  the  radio 
station  featured  a  broadcast  of  interviews  on 
the  stage  with  prominent  local  veterans. 

H.  W.  Reisinger,  Loew's  Theatre,  Dayton, 
got  together  with  record  shops  in  his  town 
when  he  played  "The  Pirate,"  with  the  re- 
sult that  the  theatre's  playdates  were  featured 
in  copy  for  advertising  of  the  MGM  record 
album  of  musical  numbers  from  the  film. 


Passes  for  Jingles 

While  Manager  Clyde  Griffin  of  the  Fox, 
Phoenix,  Ariz.,  was  vacationing  in  Arkansas, 
District  Manager  Dick  Smith  of  the  Fox, 
doubling  for  him,  tied  up  with  the  Arizona 
Times  for  a  jingles  contest  through  which  the 
Times  is  promoting  its  want-ads.  Writers  of  the 
best  limericks  received  passes  to  the  Fox 
Theatre.— PHOE. 


VARIATION  on  the  usual  "walking  book" 
ballyhoo  was  this  "walking  T"  stunt  which 
Manager  M.  E.  Lofgren  of  Westland  cir- 
cuit's Chief  Theatre,  Greeley,  Colo.,  used  in 
advance  of  the  showing  of  Eagle  Lion's 
"T-Men." 


GOOD  STUNT.  Manager  W.  G.  Thomas, 
of  the  Sketty  Odeon,  Swansea,  Wales,  is  the 
first  to  enter  wholeheartedly  into  a  good 
stunt.  Sitting  on  assistant  R.  E.  Gordon's 
shoulders,  he  was  carried  around  the  town 
as  "Willie  the  Giant,"  when  he  played  Walt 
Disney's  RKO  release,  "Fun  and  Fancy 
Free."  Stunt  drew  attention  and,  best  of 
all,  made  the  local  press. 

El  Rey's  Ed  Harris  Gets 
Sockdolager  Triple  Tieap 

If  you  wanted  to  make  the  perfect  tieup  what 
would  you  try  for?  Right.  A  triple-header  be- 
tween the  theatre,  the  local  newspaper  and  the 
community's  businessmen.  This  perfect  tieup 
was  achieved  recently  by  the  El  Rey  Theatre, 
Los  Angeles  in  connection  with  the  second  anni- 
versary of  its  first-run  policy.  The  man  respon- 
sible for  this  sockdolager  was  Manager  Ed 
Harris. 

The  idea  was  worked  out  this  way :  twenty- 
five  local  merchants  of  the  Wilshire  district  got 
together  and  set  up  a  full-page  ad  in  the  Los 
Angeles  Reporter  announcing  an  anniversary 
performance  outside  of  regular  hours,  with  do- 
ings both  inside  and  outside  the  theatre,  the 
chief  feature  being  the  Monterey  Park  All-Girl 
Drum  and  Bugle  Corps  of  125  members.  Then 
the  paper  got  to  work,  plugging  the  occasion 
beforehand,  and  then  reporting  it  as  a  first-page 
story  when  it  happened.  At  the  top  of  the  page 
was  a  five-column  cut  (the  paper  is  a  tabloid) 
showing  the  event  and  some  of  the  participants. 

A  side  angle  was  the  awarding  of  a  beautiful 
corsage  to  the  woman  who  purchased  the 
millionth  ticket.  The  setup  is  simple  enough  in 
theory,  but  always  hard  to  bring  about.  This 
time  Harris  put  it  over  100  per  cent. 


Year-Round  Mother's  Day 

Of  course,  Mother's  Day  was  a  natural  for 
RKO  Radio's  "I  Remember  Mama,"  as  demon- 
strated by  a  number  of  theatres.  For  instance, 
Reynold  Wallach  of  the  Strand,  Cumberland, 
Ky.,  had  a  hundred  special  cards,  5^4  x  14,  made 
up  and  placed  in  downtown  store  windows. 
Wording  went  this  way :  "Remember  Mama. 
Shop  here  for  Mother's  Day  and  take  Mama 
to  the  Strand  Theatre  to  T  Remember  Mama' 
starring  Irene  Dunne."  The  idea  can  be  used 
any  time  by  heading  your  card  "Every  Day  is 
Mother's  Day.  Take  Mama  to  see  etc." 

Invites  Detectives 

Members  of  the  detective  division  of  the  Salt 
Lake  City  police  force  were  invited  by  Bob 
Workman,  house  manager  of  Intermountain's 
Capitol  Theatre,  to  see  20th-Fox's  "The  Street 
With  No  Name."— SLC. 


GRIST  foi  the 
SHOWMANSHIP  MILL 


The  20th-Fox  exploitation  department  under 
the  direction  of  Charles  Schlaifer  has  completed 
plans  for  a  "Lucky  Month"  campaign  covering 
I  romotion  for  each  of  the  company's  September 
releases.  (Pictures  include  "The  Luck  of  the 
Irish,"  "Escape,"  "Forever  Amber" — popular- 
priced  engagements — "The  Walls  of  Jericho" 
and  "That  Lady  in  Ermine.")  A  "Lucky 
Month"  press  sheet,  being  distributed  to  sup- 
plement campaigns  now  in  work  on  the  indi- 
vidual pictures,  is  designed  to  provide  "package" 
exploitation  for  theatres  playing  the  films  dur- 
ing the  month. 

*  *  * 

Having  supervised  the  final  details  of  the 
campaign  for  "A  Song  Is  Born,"  Samuel  Gold- 
zvyn  is  nom  occupying  his  showmanship  talents 
to  advertising,  publicity  and  exploitation  plans 
for  his  next  picture,  "Enchantment."  This,  it 
is  said,  is  regarded  by  Goldzvyn  as  his  most  ro- 
mantic offering  since  "Wuthering  Heights,"  and 
he  plans  to  give  it  an  A-l  advertising  treatment 
along  the  lines  followed  for  selling  "The  Best 
Years  of  Our  Lives." 

*  *  * 

Allied  Artists  has  distributed  2,500  platters 
containing  all  the  music  in  "The  Babe  Ruth 
Story"  to  radio  stations  throughout  the  country. 
^       ^  * 

Orders  for  the  "Carmen  doll,''  'leing  mer- 
chandised by  W.  I.  Gould  Enterprises,  passed 
the  million-dollar  mark  in  the  first  20  days  of 
selling,  Columbia's  promotion  department  an- 
nounces. Butler  Brothers,  handling  the  sale  of 
the  item  tied  up  zvifh  "Loves  of  Carmen"  is 
backing  the  doll  with  a  promotion  campaign  of 
their  own.  It  includes  a  kit  containing  promo- 
tional material  for  cooperation  nnth  local 
theatres. 

^       ^  % 

RKO  will  step  up  its  general  magazine  ad- 
vertising during  the  month  of  September,  S. 
Barret  McCormick  announces.  "Mourning  Be- 
comes Electra"  will  be  the  first  to  get  breaks 
of  full  pages  in  Life  and  Look,  with  "The  Boy 
with  Green  Hair"  to  be  featured  in  those  two 
magazines  and  Saturday  Evening  Post  in  mid- 
September  and  early  October.  "Mourning  Be- 
comes Electra"  has  been  a  unit  of  almost  a 
score  of  RKO's  Pic-Tour  ads  dating  back  to 
October,  1947. 


Mayan  Holds  Matinee 
For  Newsboys 

Newsboys  and  carriers  of  the  Daily  News 
were  recent  guests  at  a  Saturday  morning  spe- 
cial screening  of  "Africa  Speaks"  and  "Goona 
Goona"  at  the  Mayan,  Hollywood.  The  paper 
sponsored  the  party. — LA. 


PorfaBle  Radio  Stunt 

As  a  street  ballyhoo  for  MGM's 
"Easter  Parade,"  Manager  Bill  Reisinger 
of  Loew's,  Dayton,  Ohio,  sent  two  girls 
and  two  men  in  full  dress — canes,  top 
hats  and  boutonnieres — and  ushers  with 
portable  radios  to  traverse  the  streets 
for  three  days  in  advance  of  playdate, 
with  the  radio  broadcasting  station 
wing's  half-hour  program  of  tunes  from 
"Easter  Parade."  Passersby  gathered  to 
listen  to  the  music  and  hear  about  the 
picture. 


14 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


Fire  Dept.  Tiein  Like  Going  to  Fire 
For  ^Going  to  Blazes^  in  MunciO/  Ind. 


When  you  get  the  Fire  Department  to  help 
in  your  exploitation  you've  really  won  a  great 
assister,  as  was  discovered  recently  by  Vic 
Sicilia,  city  manager  for  Y  &  W  Theatres  in 
Muncie,  Ind.  Sicilia  was  playing  MGM's  2-reel 
fact  film,  "Going  to  Blazes,"  in  his  Rivoli  The- 


Fireman  taking  a  45-foot  jump  into  a  net 
during  the  campaign  put  on  by  the  Muncie, 
Ind.  Fire  Department  and  the  Rivoli  The- 
atre for  MGM's  two-reel  subject,  "Going  to 
Blazes." 


The  job  of  planning  a  campaign  is  one  thing; 
the  job  of  realizing  the  plans  is  something  else 
again ;  So  w'hen  we  look  at  an  exploitation 
report  like  that  of  Sid  Kleper  of  the  Loew 
Poli  College  Theatre  in  New  Haven  on  "Sitting 
Pretty"  we  bow  in  admiration  and  some  awe. 
About  the  only  thing  Sid  didn't  do  was  to  tear 
the  theatre  itself  apart  and  put  it  together 
again. 

Just  to  give  an  idea,  Sid  and  his  assistant, 
Norm  Levinson,  accomplished  28  different  items 
of  exploitation  for  this  one  attraction.  Let  us 
go  through  some  of  them  briefly : 

First,  there  were  co-op  ads  and  window  tieups 
in  six  fields  of  retailing — furniture,  fashions, 
swim  suits,  beach  wear,  music  and  cosmetics. 
Then  came  newspaper  tieups.  The  boys  got  up' 
a  human  interest  story  on  Mickey  Rooney  and 
his  dad,  Joe  Yule,  who  once  played  the  theatre 
when  it  was  the  famous  old  Hyperion. 

The  New  Haven  Register  was  running  a 
fresh  air  fund,  so  Kleper  offered  a  pair  of  seats 
to  anyone  donating  $5  to  the  fund.  The  offer 
appeared  on  the  front  page  and  also  in  a 
separate  story  on  the  second  page.  He  also 
promoted  an  8-column  streamer  on  the  resort 
page  of  the  Sunday  Herald. 

A  good  stunt  was  the  distribution  of  100 
Summer  Holiday  Soda  streamers  for  soda  foun- 
tain mirrors  and  windows — a  neat  piece  of  print- 
ing, by  the  way. 

And  along  this  printing  line  was  the  im- 
printing of  a  large  Summer  Holiday  ad  on  5000 
clothes  bags  and  5000  shoe  bags  used  by  two 
leading  stores.  Another  printing  job  called  for 
250  "A"  cards,  distributed  to  soda  fountains 
and  restaurants. 

There  were  so  many  stunts  and  other  ideas 
used  that  to  name  them  all  would  take  a  column. 
Here  are  some  of  the  others  in  brief : 

Ushers,    doormen,    cashiers   and   candy  at- 


atre.  As  you  know,  the  film  deals  with  the 
work  done  by  Fire  Departments  over  the  coun- 
try. 

Probably  no  two-reeler  ever  had  such  an 
exploitation  campaign  as  did  "Going  to  Blazes" 
in  Muncie.  The  Fire  Department  acted  as  if 
it  were  going  to  a  fire.  The  highlight  was 
a  demonstration  of  fire-fighting  methods  and 
equipment.  Several  thousand  persons  jammed 
the  front  of  the  theatre  to  watch  the  goings-on. 

The  biggest  thrills  came  when  the  100-foot 
ladder  was  raised  in  the  middle  of  the  street 
and  the  firemen  gave  an  exhibition  of  speed  and 
surety  on  the  job.  Then  another  fire  laddie 
made  a  spectacular  45-foot  jump  from  the 
Rivoli's  roof  into  a  net  held  by  the  "boys." 

A  big  display  of  equipment  (which  would 
be  the  envy  of  any  manager)  was  set  up  in 
the  lobby.  Some  of  the  items  included  an  iron 
lung,  pulmotor,  resuscitators,  and  a  fire  alarm 
box  that  really  worked.  Patrons  could  ring  in 
an  alarm  and  watch  the  signaling  device  ac- 
tually ring  the  bell  summoning  fire  equipment. 
The  town's  oldest  piece  of  equipment,  a  pumper 
dating  back  to  1870,  was  displayed  in  front  of 
the  theatre. 

Besides  all  this,  the  Fire  Department  coop- 
erated still  further  when  all  actual  fire  equip- 
ment in  Muncie  carried  banners  advertising  the 
picture. 

Doesn't  that  make  your  eyes  green? 


tendants  wore  bordered  straw  hats.  Bars  feat- 
ured a  Summer  Holiday  cocktail.  Fifty  balloons 
carrying  guest  tickets  were  released  from  the 
city's  highest  building.  Used  girls  at  beach  as 
sand  writers — you  can  imagine  what  they  wrote. 
Imprinted  sailor  hats  for  newsboys. 


Ties  Up  Traffic 

A  tie-in  that  tied  up  traffic  was  a  stunt  ar- 
ranged by  the  management  of  Pantages,  Holly- 
wood, for  the  RKO-Walt  Disney  "Melody 
Time."  On  the  opening  day  a  special  free  treat 
was  advertised  for  boys  and  girls  attending  the 
first  show.  An  "Icy-Frost  Twin"  and  a  Donald 
Dick  comic  books  were  the  inducements  for  a 
-kid  turnout.  Tie-in  was  with  the  Icyclair  Corp- 
oration and  brought  out  so  many  children  afoot 
and  on  bicycles  that  cops  were  called  to  dis- 
entangle the  traffic. — LA. 


BURIED  TREASURE.  The  treasure  chest 
you  see  above  was  buried  at  a  local  beach 
by  Manager  Ervin  Clumb  of  the  Towne  Thea- 
tre, Milwaukee,  as  a  stunt  for  MGM's  "The 
Pirate."  Finder  received  merchandise  prizes. 
Pictured  with  the  chest  are  (1-r)  Clumb; 
Louis  Orlove,  MGM  exploiteer,  and  John 
Kemptgen,  Milwaukee  branch  manager. 


Campaign  Material  for 
METRO-GOLDWYN-MAYER'S 
"A  Date  With  Judy" 

GENERAL  APPROACH:  A  folksy  musical 
comedy  with  plenty  of  songs  and  dances  to 
please  every  member  of  the  family,  and  a 
love  story  directed  to  teenagers.  It's  filmed 
in  Technicolor  with  a  cast  of  six  top  players 
whose  names  are  a  "draw"  on  any  marquee. 
The  press  book  material  does  a  good  job 
stressing  the  film's  entertainment  angles. 

NEWSPAPER  ADS:  The  35  reproduced 
ads  are,  for  the  most  part,  eye-arresting  and 
reflect  the  comedy,  singing  and  dancing 
aspects  of  the  film.  Many  of  the  mats  contain 
portraits  of  some  or  all  of  the  six  stars  with 
small  stills  of  intriguing  action  scenes.  Stand- 
ing out  among  the  ads  are  those  showing 
Elizabeth  Taylor  clasping  to  her  breast  a 
large  heart  which  bears  the  picture's  title 
(Nos.  3002,  3005,  406,  208).  Also  provocative 
of  reader  interest  are  those  carrying  heads 
of  the  six  stars  and  their  names  in  panels 
(Nos.  205,  306  and  the  two  1-col.  ads  108, 
109).  The  catchlines  are  really  catching. 
There's  enough  white  space  in  most  ads  to 
make  them  stand  out  on  an  amusement  page. 

POSTERS:  The  four  posters  are  susceptible 
of  other  uses  than  on  billboards — as  cutouts 
and  standees  for  lobby,  marquee  and  windows. 
A  most  effective  standee  can  be  made  from 
the  full-length  dancing  figure  of  Carmen 
Miranda  in  the  six-  and  three-sheets.  The 
bust  of  Robert  Stack,  Jane  Powell  and  Eliz- 
abeth Taylor  from  the  24-sheet,  with  Xavier 
Cugat  fiddling,  displayed  on  theatre  front, 
should  prove  a  draw  with  all  teenagers  and 
most  adults.  And  don't  overlook  the  large 
head  of  Wallace  Beery  in  the  24-sheet.  Lobby 
accessories  will  do  a  good  selling  job,  par- 
ticularly the  two  22x28  cards  which  contain 
caricatured  portraits  of  several  of  the  players. 
The  eight  11x14  stills  will  pique  interest,  as 
will  the  insert  and  window  cards, 

EXPLOITATION:  Exploitation  section  is 
filled  with  many  valuable  teaser  and  other 
stunts.  With  eight  stills  showing  Jane  Powell 
in  teenage  costiunes  suitable  for  many  occa- 
sions, the  exhibitor  can  tie  up  department 
stores  which  have  teenage  clubs.  Among 
telephone  stunts  based  on  the  title  are:  A 
phone  in  the  lobby  for  those  wishing  to  make 
"A  Date  With  Judy";  Advice  to  men  to  re- 
main home  at  6  P.M.  and  that  if  "Judy"  calls 
they  have  a  "date";  a  traveling  telephone 
street  ballyhoo;  cardboard  figure  of  a  man 
in  a  phone  booth  in  the  lobby  with  "Do  not 
disturb,  I'm  trying  to  make  a  'A  Date  With 
Judy',"  on  his  back,  and  many  others.  Four 
of  the  film's  songs  with  movie  cover  tie-ins 
and  Jane  Powell  records  are  suitable  for 
store  display.  There's  a  suggested  shopping 
identification  contest  with  tickets  for  those 
identifying  "Judy"  to  be  used  in  merchants' 
co-op  ad;  Powell  and  Elizabeth  Taylor  inter- 
views for  disc  jockeys;  Taylor  Lux  Soap 
tieup,  Cugats  Nugats;  radio  spot  announce- 
ments, etc. 

NEWSPAPER  PUBLICITY:  Exhibitors 
will  find  the  Hirschfield  caricatures  of  the 
star  players  valuable  for  obtaining  newspaper 
space.  Also  straight  player  cuts  and  scene 
stills,  and  six  stills  showing  Carmen  Miranda 
teaching  Wallace  Beery  to  rhumba.  Many 
press  stories  are  out  of  the  run-of-the-mill 
classification.  Players'  home  towns  and  past 
performances  are  listed. 


Kleper  Goes  Right  Thru  Exploitation 
Book  in  Campaign  on^Summer  Holiday ^ 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1S48 


15 


Selling  the  Theatie 

(Continued  from  Page  12) 
terial.  He  placed  one  of  the  new  chairs  in  the 
lobby  and  invited  patrons  to  try  it  out.  He  says 
one  out  of  every  two  patrons  sat  in  the  new 
chair  to  see  what  it  was  like. 

On  the  practical  side,  Bergen  had  10,000 
special  folders  printed  and  distributed  house-to- 
house  in  sections  outside  of  the  immediate 
neighborhood  in  an  attempt  to  get  new  business 
on  the  strength  of  the  modernized  theatre.  He 
used  400  window  cards  on  the  cooling  plant 
over  a  wide  area.  He  had  an  ace-in-the-hole 
on  this  matter,  because  the  Greenpoint  is  the 
only  theatre  anywhere  near  the  neighborhood 
with  a  coolifig  plant. 

The  Greenpoint  has  occasional  Stage  Show 
Nights,  and  Bergen  took  advantage  of  this  to 
put  on  a  quiz  show  in  which  the  questions  all 
had  to  do  with  the  theatre  modernization.  A 
sample  question :  "How  many  new  seats  are 
going  to  be  put  in  this  theatre?"  (Anyone 
answering  that  one  correctly  certainly  deserved 
a  prize.) 

Bergen  reports  great  personal  satisfaction 
with  the  campaign  and  feels  that  this  activity, 
plus  the  actual  freshening  of  the  theatre,  has 
brought  in  plenty  of  new  business. 


I.M.P.S.  Member  Report 

Merchant  Ads  Help 
Pay  Cost  of  Program 

GEORGE  PAJONAS,  manager  of  the 
Traymore,  Brooklyn,  N.  Y.,  neighborhood 
house,  makes  his  bi-weekly  program  a  solid 
bread-and-butter  selling  effort  in  which  some 
enterprising  salesmanship  to  community  mer- 
chants contributes  not  only  added  interest  but 
goes  a  long  way  towards  paying  for  the  print- 
ing and  distribution — to  a  mailing  list. 

The  program — an  11  x  8j4  inch  offset  job 
folded  two  ways  to  form  a  neat  mailing  piece 
with  a  front  cover  featuring  the  name  of  the 
theatre,  its  address  and  phone  number  in  a  re- 
verse black  and  white  panel — is  used  to  play 
up  the  attractions  but  also  carries  messages  of 
an  institutional  sort  in  marginal  lines  of  type. 
For  example :  "A  licensed  matron  always  on 
duty  in  children's  section — it  is  unlawful  for 
adults  to  sit  in  children's  section."  When  spe- 
cial events  come  along,  there  is  full-page  space 
devoted  to  it.  Recently  Pajonas  put  on  a  spe- 
cial midnight  show  "for  lovers  of  great  music." 
This  showing  of  "The  Life  of  Giuseppe  Verdi" 
was  sponsored  by  a  local  social  club.  Since  it 
was  an  outright  purchase  of  the  house  by  the 
organization  it  provided  a  neat  additional  boost 
to  the  week's  receipts  from  regular  perform- 
ances. 


I.M.P.S.  Member  Report 

How  to  Cover  a  Town; 
Get  Throwaways  to  All 

When  VINCENT  MASTRACCO,  man- 
ager of  Smalley's  Theatre  in  Camden,  N.  Y.,  sets 
out  to  cover  his  community,  he  ain't  foolin'. 
Camden  has  a  population  of  2,000,  and  any 
time  Mastracco  puts  out  a  herald  or  other  kind 
of  throwaway  he  always  has  1,000  printed. 
That  sort  of  takes  care  of  the  town,  doesn't  it? 

Recently  he  took  advantage  of  a  local  scare 
about  night  prowlers  and  hooked  it  into  his 
showing  of  "Big  Town."  He  had  a  small  card 
printed  telling  night  prowlers  to  beware  because 
Steve  Wilson  was  coming  to  Smalley's  Theatre. 
(Wilson  is  the  hero  of  "Big  Town.")  The 
stunt  brought  a  lot  of  attention  because  the 
night  prowler  situation  was  still  news. 


STRIKING  DISPLAY.  A  close  look  at 
the  above  photo  should  convince  anyone  that 
plenty  of  thought  and  effort  went  into. the 
display  on  MGM's  "The  Unfinished  Dance" 
in  the  important  showrrooms  of  His  Master's 
Voice  (HWV),  British  recording  affiliate  of 
RCA  Victor.  Display,  which  tied-in  the  MGM 
recording  of  Holiday  for  Strings,  featured  in 
the  picture,  was  arranged  for  the  film's  pre- 
miere at  the  Empire  Theatre,  Leicester 
Square,  London. 

Western  Star  Photos 
To  Boost  Kid  Business 

To  promote  juvenile  attendance  at  the  North 
Birmingham  Theatre,  Birmingham,  Ala.,  Man- 
ager Joe  Larkey  has  arranged  for  the  giveaway 
of  a  series  of  autographed  color  photographs 
of  leading  western  stars. 

A  different  picture  is  offered  each  Saturday 
matinee,  and  at  the  close  of  his  campaign, 
Larkey  plans  to  offer  prizes  to  the  youngster 
having  the  most  complete  set  of  photographs. 


5,000  Bags  Imprinted 

Harry  Welch,  publicist  of  the  Mayfair  Thea- 
tre, Baltimore,  had  5,000  bags  for  Read's  Drug 
Stores  imprinted  with  copy  on  Paramount's 
Cecil  B.  DeMille  reissue,  "The  Crusades." — BA. 


'Triumph'  Debut  Part 
Of  Reading  Anniversary 

The  world  premiere  of  Eagle  Lion's  "Hollow 
Triumph"  at  the  Astor  Theatre,  Reading,  Pa., 
was  made  a  part  of  the  city's  observance  of  its 
bi-centennial,  and  was  touched  off  by  Mayor 
John  F.  Davis  proclaiming  the  week  "Hollow 
Triumph"  week  in  that  city.  The  Mayor  sent 
a  key  to  the  city  and  a  supply  of  pretzels, 
peanuts  and  peanut  butter,  for  which  Reading 
is  famous,  to  all  Philadelphia  newspaper  critics, 
columnists  and  trade  paper  editors. 

The  Astor  Theatre  itself  was  given  a  big 
false  front  with  large  blowups  of  Star-Producer 
Paul  Henreid,  while  a  banner  with  full  premiere 
credits  was  stretched  from  the  theatre  across 
the  main  street.  Heading  contingent  of  stars 
making  personal  appearances  were  Henreid, 
.•\udrey  Long  and  Benny  Rubin,  who  led  off  a 
big  city-wide  parade  of  bannered  floats  and 
cars  to  the  theatre. 

Exploitation  campaign  was  set  by  the  staff 
of  Max  E.  Youngstein,  EL  head  of  publicity, 
advertising  and  exploitation,  in  collaboration 
with  Astor  Manager  Lester  Stallman. 


Youth  Month  Promotion 

Copy  for  a  1,000-line  advertisement  to  be 
sponsored  by  local  community  business  firms 
on  an  individual  or  cooperative  basis  this  week 
is  being  distributed  to  national  and  local  adver- 
tisers and  about  17,000  exhibitors  by  Advertis- 
ing Council.  Inc.  The  advertisement  features 
a  picture  of  a  typical  American  family  group 
with  the  legend,  "98  per  cent  OK"  across  the 
face.  Copy  includes  a  panel  of  questions  for 
parents.  Incorporated  with  the  brochure  contain- 
ing the  ad  is  a  proof  sheet  outlining  late  news 
cn  Youth  Month  and  campa'gn  suggestions. 

The  Youth  Month  Campaign  received  the 
support  of  a  group  of  22  mayors  and  officials  of 
7  additional  California  cities  and  towns  at  a 
meet'ng  in  Los  Angeles  at  which  National 
Chairman  Charles  P.  Skouras  played  host. 

Ohio's  Governor  Thomas  J.  Herbert  this 
week  sent  a  letter,  bearing  the  Youth  Month 
stamp  on  its  envelope,  to  all  Ohio  exhibitors 
inviting  their  active  support  of  the  September 
campaign 


OSCARS  ON  THE  LOOSE.  Nine — count  'em — Oscars  are  lined  up  in  the  window  of  a 
Bradford,  England  savings  bank  to  form  an  eye-stopping  display  for  Samuel  Goldwyn's 
"The  Best  Years  of  Our  Lives"  at  the  Odeon  Theatre.  This  savings  bank  tieup  has  just 
about  become  worldwide  during  the  exhibition  of  this  RKO  Radio  release.  With  sucn 
a  title,  why  shouldn't  it  be? 


16 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


Theatre  Management 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


The  Brass  Tacks  ol  Efficient 
Picture  Theatre  Management* 

WHEN  LEADERSHIP  CEASES  TO  LEAD 

By  Jack  Jackson 


I  don't  like  to  peck  out  yarns  like  this  one  is  going  to  be.   But  as   self-appointed,  and  STR 
sponsored,  guardian  of  the  Showmanship  Fort,  it  becomes  a  matter  of  duty  to  dole  out  literary 
spankings  when  I  find  important  officers  of  the  brigade  letting  their  own  muskets  get  rusty 
and  allowing  their  actions  to  betray  those  in  their  command  to  "cease  firing"  out  of  sheer 
'bad  example,  or  worse — directives  which  practically  penalize  the  aggressive  spirit. 

It  is  a  sad  indictment — and  hardly  explainable  in  view  of  the  persistent  gripes  about  the  drop 
in  theatre  business — but  it  is  fact  that  there  are  entirely  too  many  big  men,  in  positions  of  in- 
fluence, who  are  content  to  recline  on  their  greenback-padded  couches  and  let  their  empires  fall 
to  the  termite  army  that  always  thrives  where  action,  energy  and  enterprise  are  AWOL. 

Unfortunately,  that  precisely  is  what  has  happened,  is  happening  and  in  the  future  probably 
will  happen  again  when  conditions  at  the  top  of  an  outfit  are  sleek  and  fat  from  the  growth 
and  prosperity  which  owe  their  very  existence  to  vigorous  action  touched  with  daring  and  indus- 
triousness  to  go  ahead  and  get  ahead.  The  drive  which  is  the  fruit  of  ambition  seems  to  evapo- 
rate in  the  effulgent  glow  of  the  rewards  of  success.  That's  all  well  and  good,  provided  those 
affected  step  aside  and  allow  others  to  carry  the  torch  of  leadership.  But  when  they  hang  on 
to  the  power  as  well  as  the  glory,  their  influence  affects  those  in  the  domain  they  rule  and 
proves  a  damper  on  enterprise  which  is  essential  to  good  service  to  the  public  and  continued 
growth  of  the  motion  picture. 

The  presence  of  such  a  condition  in  the  theatre  end  of  film  business  cannot  be  denied — not  if  one 
digs  in  for  impartial  assessment  of  theatre  operations  in  the  overall  view  of  a  wide  area  of 
the  country.  Close  scrutiny  of"  these  manifestations  of  "old  age"  in  a  business  that  grew  and 
flourished  because  everything  about  it  was  young  of  heart  and  spirit,  reveals  that  there  are 
too  many  cases  of  the  mogul  who,  having  made  his  mark,  actually  becomes  a  "dog  in  the 
manger"  who  won't  let  the  virile  young  bullocks  rustle  up  the  hay  for  the  kind  of  nourishment 
that  will  make  and  keep  the  showmanship  body  strong. 

Brakes  on  the  Progress  of  Showmanship 

It's  not  a  pretty  sight  to  see  these  big  men,  among  them  real  leaders  of  the  industry,  going 
to  seed ;  the  drive  for  conquest  that  made  them  successful,  and  important  to  the  industry,  ap- 
parently gone  with  the  years ;  their  personal  desires  evidently  completely,  perhaps,  excessively 
satisfied,  and,  through  some  inexplicable  mental  or  emotional  quirk,  not  only  content  to  signal 
the  "cease  fire"  order  to  their  own  personnel  but  appearing  to  get  satisfaction  from  throwing  up 
road  blocks  to  impede  the  progress  of  aggressive  competition. 

We  recall  a  fellow,  in  the  days  of  the  "infant  industry,"  who  made  a  fortune  taking  over 
junk  theatre  operations  and  engaging  in  showmanship  and  presentations  aimed  to  appeal  to  those 
in  the  lower  of  life's  levels  while  letting  the  establishments  sink  in  the  mire  of  ruin  and  accu- 
mulated filth.  At  that  time  he  was  frowned  upon  as  a  menace  to  the  industry  and,  when 
interrogated  about  his  lack  of  progressive  instinct  or  effort,  would  retort:  "I'll  never  fix  'em  up. 
Shows  were  intended  to  make  money  and  I'll  operate  'em  as  they  are  until  the  walls  cave  in 
and  then  go  get  me  another  ■  one." 

Well,  I  have  seen— and  any  observing  person  who  gets  around  can  see — evidences  of  that  very 
philosophy  creeping  into  high  places — into  the  minds  and  actions  of  men  who  when  they 
were  building  up  their  theatre  businesses  would  have  shuddered  at  the  remarks  of  the  fly-by- 
night  cited  above.  For  there  are  operations  going  on  in  theatres  which  do  not  deserve  the  name. 
And  the  tough  part  to  take  is  that  some  of  these  are  still  being  operated  as  representative  movie 
theatres  showing  the  best  Hollywood  product  rather  than  disreputable  rat  traps  better  suited 
to  obscene  tab  and  sex  exhibitions. 

With  materials  available  there  is  no  reason,  other  than  selfishness  or  mental  decadence,  for 
not  spending  the  few  dollars  necessary  to  modernize  or  reconstruct.  Each  of  these  theatres 
must  have  paid  for  itself  times  over  and  the  citizens  of  the  community  that  bought  the  tickets 
that  swelled  the  owners'  bank  account  to  present  impressive  dimensions  are  deserving  of  reward 
in  the  way  of  needed  modernized  improvements — to  say  nothing  of  the  requirements  for  proper 
presentation  of  the  ef¥orts,  artistic  and  financial,  of  Hollywood  and  other  production  centers. 
Such  improvements  would  be  certain  to  reflect  in  the  box-office  take  at  these  theatres.  Yet, 

*  This  series  copyrighted  and  must  not  be  reproduced  in  part  ot  whole  without  written  permission 
from  Showmen's  Trade  Review.  Inc. 


I  have  been  told  that  not  only  is  thought  of 
this  necessary  and  financially  sound  action  com- 
pletely ignored  by  the  high  command,  but  there 
is  indication  that  any  recommendation  for  im- 
provement from  the  individual  managers  is  vio- 
lently frowned  upon,  if  not  reprimanded. 

One  fellow  I  queried  about  the  condition  of 
a  formerly  impressive  marquee,  told  me  of 
repeated  attempts  to  get  the  funds  necessary 
for  refurbishing  and  of  finally  being  advised  by 
a  superior:  "If  you  want  to  hold  your  job,  shut 
up  and  run  the  theatre  as  it  is."  This  is  a  top 
operation,  showing  top-line  product  in  a  bigger 
than  average  city. 

On  several  instances  I  encountered  signs  in 
hotel  lobbies  and  windows  telling  of  attractions 
at  theatres  competing  with  a  mogul-owned  cir- 
cuit. When  I  asked  the  manager  of  the  top 
house  about  his  lack  of  such  advertising  he 
advised  of  instructions  to  eliminate  all  but 
screen  and  newspaper  ads.  I  found  blank  bill- 
boards—the 24  sheet  size— on  the  walls  of  the- 
atres that  had  not  even  been  blanked  out.  Query 
as  to  why  these  stands  were  not  being  used 
resulted  in  information  to  the  effect  that  funds 
for  the  necessary  paper  had  been  stricken  from 
the  budget. 

The  'Minimum'  Directive 

I  sat  at  the  desk  of  a  circuit  executive  discuss- 
ing picture  product,  advertising,  etc.,  and  was 
somewhat  surprised  when  he  informed  me  that 
the  owner,  formerly  one  of  the  nation's  most 
aggressive  and  progressive  showmen,  had  in- 
structed that  the  circuit  be  run  on  a  minimum 
of  manpower  and  that  activity  be  curtailed  as 
follows : 

Minimum  newspaper  space  on  all  attractions. 

No  special  front  displays  of  any  kind. 

No  cooperative  advertising  effort  of  any  kind 
if  a  single  dollar  was  to  come  from  theatre  tills. 

So  far  as  possible  only  standard  accessories 
to  be  used  in  lobbies. 

Of  necessity  A,  B  and  C  pictures  all  get  the 
same  treatment  on  this  big  circuit.  It's  true,  of 
course  the  houses  are  doing  business  because 
the  national  efforts  of  the  producers  and  distrib- 
utors are  certain  to  attract  a  healthy  share  of 
the  movie-going  populace.  But,  in  a  way,  they 
are  parasites  living  on  the  efforts  of  others  and 
doing  little  or  nothing  to  guarantee  their  own 
sustenance  or  survival. 

In  every  instance  I  encountered  where  a 
competitive  house  was  in  operation  the  differ- 
ence in  box-office  activity  was  overly  apparent. 
The  competitor,  with  an  abbreviated  line  of 
product,  was  doing  a  selling  job  and  getting 
patrons  on  an  almost  two-for-one  basis.  But 
the  competitive  houses  were  modern  and  well 
maintained  as  well  as  being  well  advertised  and 
exploited.  The  big  men  who  operate  this  way 
may  be  kidding  themselves  and  also  kidding  the 
heads  of  production  and  distribution  companies 
from  which  they  get  pictures,  but  they  certainly 
are  not  kidding  the  public.  Mr.  and  Mrs.  Ticket 
Buyer  have  an  impressive  way  of  demonstrat- 
ing their  appreciation  of  establishments  evidenc- 
ing a  desire  to  please  with  service  and  accom- 
modations. 

Of  course,  influence  begets  money  and  vice 
versa  but  there  is  certain  to  be  an  end  to  any 
trail  that  leads  to  public  disfavor  and  the 
producers  and  distributors  can't  forever  remain 
unaware  of  the  lacing  they  are  taking  in  lost 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


17 


customers.  When  they  wake  up  there  will  be 
still  more  new  theatres  in  these  cities  and  the 
new  theatres  will  be  favored  with  the  better 
product.  Then  the  termites  will  have  the  once 
powerful  empire  and  the  owner  will  have  his 
dollars  for  company. 

But  there's  more  to  it  than  that.  How  about 
the  men  and  the  brains  of  the  men  working  for 
such  outfits?  It  is  not  possible  for  the  minds  of 
men  to  do  other  than  deteriorate  when  forced 
into  protracted  idleness.  These  men  are  being 
forced  to  decay  faster  than  the  theatres  they 
operate  and,  while  the  theatre  has  paid  for 
itself  and  represents  no  loss  to  the  owner  or 
the  community  where  it  will  be  immediately 
replaced  by  another  and  finer  edifice,  there  is 
little  prospect  of  anything  other  than  mental 
and  physical  retrogression  as  an  ultimate  for 
the  neglected  brain  and  brawn.  No  amount  of 
weekly  dollars  can  possibly  compensate  for 
the  harm  an  owner  like  this  can  do  to  his 
ernployes. 

I  said  I  didn't  like  to  write  articles  like  this 
and  I  don't.  I've  always  been  proud  of  my 
association  with  this  business  and  encountering 
circumstances  like  this  really  distress  me.  And 
I  know  that  they  don't  go  to  make  you  readers 
any  happier.  It  can  only  do  good  for  these 
fellows  trying  to  exist  and  do  a  good  job  des- 
pite the  restraint  placed  upon  them  by  self- 
satisfied  despots  who  have  already  attained  suc- 
cess beyond  their  fondest  dreams  and  are  either 
unfair  to  or  unaware  of  the  ambitions  of  those 
whose  lives  they  control  with  pay  checks. 

By  way  of  antidote,  let  me  promise  that  I'll 
relate  the  exact  antithesis  of  this  narrative  in 
many  a  following  essay.  In  fact,  it  was  the 
severe  contrast  to  many  outstanding  examples 
of  fine  showmanship  recently  observed  that 
brought  on  the  urge  to  scold  the  laggards  as 
I  have  in  the  above. 


SIMPP  Sues  Circuit,  Buying 
Combine;  Charges  Monopoly 


Manager  Gives  Star  a 
Publicity  Workout 

The  personal  appearance  of  Paul  Henreid 
and  Audrey  Long  for  the  world  premiere  of 
"Hollow  Triumph"  at  the  Senate,  Harrisburg, 
Pa.  on  Aug.  19,  was  the  highlight  of  the  week's 
movie  activities.  Henreid,  who  produced  as 
well  as  appeared  in  the  film,  made  three  per- 
sonal appearances  from  the  Senate  stage,  ad- 
dressed a  club  meeting,  met  the  press  and 
Governor  James  H.  Dufif,  and  participated  in 
several  radio  shows.  Robert  Sidman,  Senate 
manager,  arranged  the  affairs.  Henreid  told 
about  a  hundred  members  of  the  Optimist  Club 
and  their  wives  at  a  luncheon  in  his  honor,  that 
he  plans  to  continue  producing  pictures.  In  a 
press  interview  he  spoke  of  his  work  as  a 
publisher.  The  star  was  guest  on  the  "Under 
21"  teen-age  broadcast  from  Boyd  Hall. 

Urges  'Make  Rds  Pay' 

The  importance  of  getting  dollar-value 
for  advertising  is  stressed  in  a  special 
bulletin  to  managers  of  Century  Circuit, 
New  York,  by  General  Theatre  Manager 
J.  R.  Springer.  The  bulletin  is  concerned 
with  the  circuit's  plan  for  Fall  campaign- 
ing. 

"A  manager's  most  important  job," 
says  Springer,  "is  to  see  that  he  receives 
full  dollar  value  on  any  advertising  he 
places."  He  urges  theatremen  to  get  to- 
gether with  local  newspapers  to  promote 
cooperative  page  tieups. 

Regarding  exploitation,  Springer  stress- 
es the  value  of  "good  old  days"  type  of 
selling  and  says  the  managers  should  dig 
down  and  use  stunts  which  have  proved 
successful  in  the  past. 


{Continued  from  Page  7) 

and  Clayton  acts  amounting  to  $8,750,000. 

Robert  J.  Rubin,  36-year-old  former  trust- 
buster  who  is  counsel  for  SIMPP,  indicated 
there  would  be  no  rash  of  similar  suits  as  far 
as  the  Society  is  concerned,  but  that  if  this 
particular  suit  should  be  prolonged,  the  Society 
would  seek  court  action  in  other  sectors  where 
it  thought  similar  conditions  prevailed. 

That  it  already  has  such  other  sectors  in  mind 
came  out  when  Rubin  remarked  "particularly 
in  the  south"  when  speaking  on  the  subject. 
Questioning  of  a  SIMPP  spokesman  brought 
out  that  the  Society  thought  it  had  some  com- 
plaints in  that  area  among  Paramount  partners 
and  other  circuits  and  also  that  there  might 
be  ground  for  complaint  in  the  New  York 
city  subsequent-run  situation. 

(More  emphatic  was  Samuel  Goldwyn  in 
Hollywood.  Goldwyn  who  is  generally  thought 
to  be  the  motive  power  behind  the  suits  in  view 
of  his  opinions  on  what  he  terms  exhibitor 
monopoly  declared :  "This  is  the  first  but  not 
the  last  action.  .  .  ") 

Long  Rumored 

The  SIMPP  suit  has  been  the  subject  of 
rumor  for  over  a  year.  It  has  been  known 
for  some  time  that  independent  producers 
chafed  under  what  they  considered  practices 
inimical  to  them.  Selection  of  Detroit  as  a 
test  spot  may  arise  from  the  fact  that  the 
Department  of  Justice  once  indicated  it  had 
that  situation  under  observation. 

United  Detroit  Theatres  Manager  Earl  J. 
Hudson  had  no  comment  shortly  after  the  suit 
was  filed,  declaring  he  preferred  to  await  a 
study  of  the  papers  before  making  a  statement. 
United  controls  four  of  Detroit's  downtown 
first-runs — the  Michigan,  Palm  State,  United 
Artists  and  Broadway  Capitol — which  SIMPP 
contends  account  for  approximately  65  per  cent 
of  first-run  grosses. 

Started  1930 

Cooperative's  roots  run  back  to  1930  and 
has  operated  since  then  under  several  dififerent 
names.  At  present  it  buys  and  books  for  its 
stockholder  members  in  whose  theatres  it  does 
not  necessarily  have  an  owner's  interest.  SIMPP 
contends  that  the  members  are  prevented  from 
dealing  directly  with  the  distributors,  though 
the  exhibitor  does  sign  the  contract  jointly  with 
Cooperative.  Further  claim  is  made  that  Co- 
operative recently  closed  down  the  buying  mar- 
ket still  further  by  taking  competitive  theatres 
in  the  same  zone,  thereby  eliminating  possible 
buying  spots  for  the  independent  distributor 
directly.  These  competitive  areas  Cooperative 
serves,  according  to  SIMPP,  by  dividing  the 
major  product  in  half  and  alloting  one-half  to 
each  house. 

SIMPP  charges  that  United  and  Cooperative, 
which  together,  it  says,  control  95  per  cent  of 
the  most  important  subsequent-run  theatres, 
have  agreed  together  to  suppress  competition 
and  have  eliminated  any  competition  between 
themselves  and  distributors  to  such  a  point  that 
neither  will  date  a  picture  unless  the  other  has 
concluded  a  deal  for  the  same  picture.  SIMPP 
further  charges  that  both  defendants  fix  prices 
for  pictures  and  through  concerted  action  com- 
pel distributors  to  accept  the  prices  they  fix. 

United  is  further  charged,  through  domina- 
tion of  first-runs,  with  getting  for  itself  the 
right  of  first  refused  on   Paramount,  MGM, 


Warner  Bros..  RKO  and  United  Artists  product 
and  that  both  United  and  Cooperative  have 
maintained  their  position  in  first-run  and  sub- 
sequent-run fields  by  penalizing  distributors  who 
do  not  comply  with  less  advantageous  deals, 
booking  and  the  like  in  their  operations. 

Hudson  and  Sharkey  are  accused  of  having 
agreed  that  neither  United  nor  Cooperative  will 
bid  exclusively  for  film. 

Harms  Public 

These  practices  have  further  led  to  a  situa- 
tion which  harms  the  public,  SIMPP  claims, 
since  the  dual  bills  by  agreement  play  day  and 
day  in  each  run  with  the  result  that  the  Detroit 
area  with  a  population  of  2,500,000  can  only 
see  an  average  of  four  different  feature  pro- 
grams in  its  62  leading  theatres. 

"By  reason  of  the  designation  of  theatres  for 
the  respective  runs,"  the  complaint  reads, 
"...  and  the  practice  of  determining  a  double 
feature  program  and  of  day-and-date  play-offs 
thereof,  defendants  have  been  enabled  to  dic- 
tate the  prices,  terms,  conditions  and  playing 
time  for  the  licensing,  supply  and  exhibition  of 
motion  pictures  in  the  Detroit  area  and,  by 
eliminating  competition  among  themselves,  to 
depress  and  lessen  the  financial  returns  which 
would  otherwise  accrue  to  the  distributors.  .  ." 

Some  60  motion  pictures  are  involved  in 
the  suit.  The  treble  damages  which  total 
$8,750,000,  asked  by  each  plaintiff  follows: 

Goldwyn,  $1,521,000;  Disney,  $974,220;  Van- 
guard, $836,817;  Bogeaus,  $808,896;  Cagney, 
$704,748;  Wanger,  $637,500;  Small,  $746,844; 
Reliance,  $375,000;  Empire,  $695,880;  Mars, 
$403,443;  Oakmont,  $322,968  and  SIMPP 
$724,500. 


Crouch  Named  Warner 
Washington  Zone  Manager 

George  A.  Crouch,  formerly  chief  booker  and 
assistant  to  the  late  John  J.  Payette,  has  been 
appointed  zone  manager  for  Warner  Bros,  thea- 
tres  in   the  Washington 
territory,  Harry  Kalmine, 
president  and  general 
manager   of  the  circuit, 
announced  this  week. 

Crouch,  who  steps  up 
into  Payette's  former 
post,  will  have  jurisdic- 
tion of  45  theatres  in  the 
District  of  Columbia, 
Maryland,  Virginia,  West 
Virginia,  and  Pennsyl- 
vania. He  started  in  the 
motion  picture  business  in 
1908  with  the  late  Harry 
M.  Crandall  who  was  then  operating  an  open- 
air  theatre.  In  1931  when  Crandall  opened  his 
downtown  Joy,  Crouch  was  treasurer  and  office 
manager.  As  the  Crandall  interests  merged  with 
the  Stanley  Company  of  America  in  1923  and 
later  with  Warner  Bros.,  Crouch  remained  as 
booker,  and  as  the  Washington  circuit  expanded, 
Crouch  became  Payette's  assistant. 


George  Crouch 


Wants  to  Build 

The  Crescent  Amusement  Company  has  asked 
the  federal  district  court  at  Nashville  for  per- 
mission to  build  several  theatres  in  Tennessee, 
Alabama  and  Kentucky. 


— . 
■■■I 


iiiiiBi 
*  4 


■■■11 


r 


NOTHING  EVER  HELD 
WALTER  WINCHELL 
LIKE  ALFRED 
HITCHCOCK'S 

HOPE 

It  ties  you  into 
icnots!  Hitchcock  at 
his  big-time  best! 


NOTHING 

EVER 

HELD 

J.  EDGAR  HOOVER 
LIKE 


F.B.I.  CHIEF 


ALFRED 
HITCHCOCK'S 

ROPE 

Never  saw 
anything  like  it! 
Terrific  suspense! 
Leaves  you  ^ 
breathless!  ^ 


NOTHING 
EVER  HELD 
DOROTHY  KILGALLEN 

FAM 

LIKE 
ALFRED 
HITCHCOCK'S 


ROPE 


Nerve-racking 
from  the  opening 
until  the  end! 
Audiences  will 
remain  cemented 
to  their  seats! 
The  fan  who  doesn't 
hurry  to  see  ROPE 
is  cheating  himself 
of  screen  history!^' 


20  SHOWMEN'S  TRADE  REVIEW,  August  28,  1946 

The  Box'0££ice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theotreman's  Standpoint 


Rope 

(Technicolor) 
Warner  Bros.  Drama  83  mins. 

AUDIENCE  SLANT:  (Adult)  Introduc- 
ing a  revolutionary  new  production  tech- 
nique, this  latest  Hitchcock  offering  also  has 
fine  performances,  Technicolor  photography 
and  skillful  direction  to  make  it  thrilling 
and  suspenseful  entertainment  for  most 
moviegoers. 

BOX-OFFICE  SLANT:  Due  to  publicity 
it  has  already  reaped  in  connection  with 
Hitchcock's  new  technique,  not  to  mention 
its  name  values,  Technicolor  photography 
and  Warners'  intriguing  advance  advertising 
campaign,  "Rope"  should  create  lively  ac- 
tivity at  every  box-office.  The  title  alone 
shoud  stir  a  great  deal  of  curiosty. 

Cast:  James  Stewart,  John  Dall,  Farley  Granger, 
Sir  Cedric  Hardwicke,  Constance  Collier,  Douglas 
Dick,  Edith  Evanson,  Dick  Hogan,  Joan  Chandler. 
Credits:  A  Transatlantic  Pictures  Pi-oduction.  Pro- 
duced and  directed  by  Alfred  Hitchcock.  Screenplay 
by  Arthur  Laurents.  Adapted  by  Hume  Cronyn  from 
the  play  by  Patrick  Hamilton.  Photography,  Joseph 
Valentine  and  William  V.  Skall.  Technicolor  color 
direction,  Natalie  Kalmus.  Associate,  Robert  Brower. 
Art  direction.  Perry  Ferguson.  Musical  direction, 
Leo  F.  Forbstein. 

Plot:'  Two  young  men  murder  for  the 
thrill,  and  then  have  a  party  in  the  room  of 
the  apartment  where  they  killed  their  victim 
and  hid  his  body.  How  the  murder  is  solved 
within  a  few  hours  is  the  theme  of  the 
picture. 

Comment:  Having  earned  the  title  of  "mas- 
ter of  suspense"  because  of  his  original  ideas 
in  that  field,  Alfred  Hitchcock  proves  once 
again  that  not  only  does  he  excel  in  sus- 
pense but  also  in  introducing  new  techniques 
in  picture-making.  In  "Rope"  he  has  prac- 
tically revolutionized  production  through  use 
of  the  "fluid  camera"  which  photographs  a 
continuous  flow  of  action,  without  a  halt,  as 
it  follows  actors  through  narrow  doors  and, 
seemingly,  through  walls.  This  latest  tech- 
nique adds  considerable  novelty  and  sus- 
pense which  combined  with  the  fine  per- 
formances, the  Technicolor  and  Hitchcock's 
customary  skillful  direction,  make  "Rope" 
a  picture  that  will  entertain  and  thrill  most 
moviegoers.  In  a  departure  from  his  usual 
characterizations,  James  Stewart  plays  a 
serious,  suave  sophisticate  whose  theories  are 
responsible  for  a  murder.  Many  will  consider 
this  the  best  acting  job  he  has  ever  done. 
John  Dall  makes  an  arrogant  psycopath  seem 
real,  and  Farley  Granger  is  a  convincing  neu- 
rotic. Edith  Evanson  is  outstanding  as  a 
garrulous  housekeeper,  while  the  balance  of 
the  cast — Joan  Chandler,  Douglas  Dick,  Sir 
Cedric  Hardwicke  and  Constance  Collier — 
are  all  splendid  in  their  assignments.  A  new 
Hitchcock  picture  is  always  news,  but  the 
publicity  that  has  gotten  around  on  "Rope" 
in  connection  with  its  revolutionary  produc- 
tion technique,  not  to  mention  its  name  val- 
ues. Technicolor  photography  and  Warners' 
intriguing  advance  advertising  campaign, 
should  create  lively  activity  at  every  box- 
ofifice.  The  title,  in  itself,  is  sufficient  to  stir 
a  great  deal  of  curiosity.  Hitchcock's  first 
production  under  his  own  banner  of  Trans- 
atlantic Pictures  is  a  tribute  to  his  skill  in 
picture-making. 


National  Reviewing  Committees' 
Classificotions 

16  FATHOMS  DEEP  (Mono.) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  1 — National  Legion  of  Decency. 

THE  MAN  FROM  COLORADO  (Col.) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  1— National  Legion  of  Decency. 

GENTLEMAN  FROM  NOWHERE  (Col.) 

FAMILY — National  Board  of  Review. 

CLASS  A— SEC.  1— National  Legion  of  Decency. 

A  SOUTHERN  YANKEE  (MGM) 

FAMILY— National  Board  of  Review. 

CLASS  A — SEC.  1— National  Legion  of  Decency. 


The  Secret  Land 

(Printed  by  Technicolor) 
MGM  Documentary  70  mins. 

AUDIENCE  SLANT:  (Family)  The  best 
photographic  record  ever  made  of  an  ex- 
pedition, "The  Secret  Land"  stands  as  a 
model  for  future  documentaries  to  shoot  at. 

BOX-OFFICE  SLANT:  The  men  and 
boys  will  get  a  big  thrill,  and  the  whole  fam- 
ily SHOULD  see  it.  Can  take  its  half  on 
regular  bill. 

Cast:  Admiral  Richard  F.  Byrd,  Comdr.  David  F. 
Bunger  and  4000  volunteers  from  the  U.  S.  Navy. 
Narration  spoken  by  Comdr.  Robert  Montgomery,  Lt. 
Robert  Taylor,  and  Lt.  Van  Heflin.  Credits:  Photo- 
graphed by  Navy,  Marine  Corps,  Coast  Guard  and 
Army  cameramen.  Commentary  written  by  Capt.  Har- 
vey S.  Haislip,  USN  (retired)  and  Comdr.  William  C. 
Park,  USNR.  Music,  Bronislau  Kaper.  Produced  by 
Orville  O.  Dull. 

Comment:  "The  Secret  Land"  is  the  film 
record  of  "Operation  Highjump,"  Admiral 
Byrd's  recent  expedition  to  Antarctica, 
which  brought  back  such  a  wealth  of  new 
scientific  discovery  and  data.  Like  the  ex- 
pedition itself,  the  film  is  probably  the  most 
complete  of  its  kind.  The  expedition  was 
made  in  three  groups — the  central,  the  east 
and  the  west,  with  all  in  touch  with  one 
another  via  radio.  In  the  main  caravan 
were  a  dozen  ships,  planes,  helicopters, 
tractors,  jeeps,  and  tons  of  other  equipment 
including  radar.  The  tremendous  amount  of 
supply  material  has  to  be  seen  to  be  be- 
lieved. The  central  group  breaks  through 
the  Ross  Sea  ice  pack  with  the  help  of  a 
Coast  Guard  ice-breaker  The  Northwind. 
without  which  the  expedition  might  well 
have  come' to  grief.  Vivid  scenes  on  the  ice 
shelf  off  the  Bay  of  Whales  show  how  the 
small  city  was  set  up,  complete  with  electric 
lights  and  other  conveniences.  Admiral 
Byrd  visits  Shackleton's  old  hut  to  find  noth- 
ing there  but  a  sled.  He  digs  into  his  head- 
quarters of  an  earlier  expedition,  now  cov- 
ered to  the  roof  with  snow.  He  flies  over 
the  South  Pole  itself,  dropping  the  United 
Nations  flag  (the  U.  S.  has  made  no  legal 
claim  to  the  region).  The  east  group  maps 
its  portion  of  territory.  Then  Comdr.  David 
F.  Bunger  of  the  west  group  makes  the  big- 
gest discovery  of  the  expedition.  Flying 
over  the  great  ice  cap  he  is  astounded  to 
come  upon  a  300-mile  square  area  of  choco- 
late-colored land,  dotted  by  fresh  water 
lakes.  Examining  the  land,  he  finds  the 
water  to  be  40  degrees.  Great  veins  of  coal 
break  through  the  surface  and  many  other 
minerals  are  found.  Later  on  a  mass  flight 
one  of  the  planes  crashes  and  the  others 


search  the  area  for  ten  days,  at  length  find- 
ing the  men  in  fair  condition,  although  two 
died  in  the  crash.  This  is  the  dramatic  cli- 
max of  the  film.  Penguins  and  seals  fur- 
nish most  of  the  comedy,  and  good  comedy 
It  is. 


Where  Words  Fail . . . 

(Spanish  dialog — English  titles) 
Lopert  Films    Drama  with  Music    90  mins. 

AUDIENCE  SLANT:  (Adult)  A  finely- 
produced  picture,  incorporating  good  music 
and  ballet,  that  will  be  a  real  treat  for  cul- 
tured audiences. 

BOX-OFFICE  SLANT:  Excellent  for  all 
art  theatres  and  possibly  elsewhere  with  a 
special  selling  campaign  through  schools  and 
women's  clubs. 

Cast:  Enrique  Muino,  Italo  Bertini,  Hector  Medez, 
Dario  Garzay,  Linda  Lorena,  Aurelia  Ferrer,  Rene 
Mugica,  Pablo  Cumo,  Maria  Hurtado,  Jose  A.  Vazquez, 
Enrique  Ferraro,  Maria  Ruanova.  Also  the  Podrecca 
Puppets  and  the  Ballet  and  Orchestra  of  the  Buenos 
Aires  Philharmonic  Society.  Credits:  Directed  by  Hugo 
Fregonese  from  a  screenplay  by  Ulysses  Petit  de  Murat 
and  Homero  Manzi.  Photography  by  Jose  M.  Beltran. 
Settings  by  Germen  Gelpi.  Choreography  by  Marita 
Wallman.  (Filmed  in  Argentina). 

Plot:  "Where  words  fail,  music  begins"  is 
the  complete  phrase,  and  it  is  the  theme  that 
runs  through  the  story.  Enrique  Muino, 
once  a  great  impresario,  feels  himself  a 
criminal  because  his  daughter  died  of  an 
over-strained  heart  while  dancing  in  his  bal- 
let based  on  Beethoven's  Seventh  Symphony. 
He  retires  from  the  world  as  a  night  watch- 
man in  Bertini's  puppet  theatre.  He  lives 
once  more  when  he  coaches  a  young  pianist, 
but  is  temporarily  deranged  when  a  puppet 
designer  makes  a  doll  with  his  daughter's  face. 
He  wanders  to  the  roof  and  falls  to  his  death. 

Comment:  "Where  Words  Fail  .  .  ."  reveals 
convincingly  that  the  Argentinians  have  made 
long  strides  in  film  production.  This  picture 
is  a  work  of  art  in  every  meaning  of  the 
word.  In  acting,  music,  dancing  and  produc- 
tion values  it  is  really  fine.  Enrique  Muino, 
evidently  a  big  star  in  the  Argentine,  shows 
himself  a  character  actor  of  top  rank,  and 
Rario  Garzay,  who  plays  the  young  pianist, 
not  only  does  a  good  acting  job.  but — from 
the  looks  of  things — ^also  is  a  real  musician. 
The  orchestra  and  ballet  are  of  first  class 
caliber,  and  an  excellent  sound  track  gets 
full  value  out  of  the  music.  While  the  film 
has  Spanish  dialog,  the  producers  have  cho- 
sen in  many  instances  to  carry  an  English 
spoken  explanation  of  the  action  rather  than 
printed  titles,  so  that  the  latter  are  not  so 
numerous  as  in  most  foreign  films.  This  is 
all  to  4he  good.  Art  theatres  should  fight 
for  this  one,  and  other  houses  might  be  able 
to  do  something  with  it  if  they  want  to  go 
to  the  trouble  of  lining  up  women's  clubs, 
music  societies  and  the  schools. 


Francois  Villon 

(French  Dialog — English  titles) 
Creative  Films     Romantic  Drama     81  mins. 

AUDIENCE  SLANT:  (Adult)  Strictly 
for  the  artistic-minded,  but  of  its  kind  the 
picture  is  something  of  a  classic,  with  ace 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


21 


production,  fine  acting  and  a  great  music 
score. 

BOX-OFFICE  SLANT:  To  lovers  of 
literature  and  artistic  matters  generally,  the 
title  holds  real  lure;  if  you  have  enough  of 
such  people  around,  either  singly  or  through 
schools,  go  to  it. 

Cast:  Serge  Reggiani,  Renee  Faure,  Jacques-Henri 
Duval,  Denise  Noel,  Michel  Vitold,  Guy  Decomble, 
Montigny,  Morel,  Mariotti,  Larive,  Valcour,  Gabrielle 
Fontan,  Gustave  Gallet,  Micheline  Francey,  Andre 
Cremieux,  Claudine  Dupuis,  and  others.  Credits:  Coro- 
na-Films production.  Direction,  Andre  Zwobada.  Story 
and  screenplay  by  Pierre  MacOrlan.  Music  by  Toni 
Aubin.  Settings  by  Max  Douy.  Pictorial  composition 
by  Louis  Page.  English  titles  by  Harold  J.  Salemson. 

Plot:  This  is  a  dramatized  version  of  the 
life  of  the  great  poet,  Francois  Villon,  who, 
though  highly  educated,  chose  an  existence 
of  love,  laughter  and  some  crime,  out_  of 
which  sprang  his  poetry.  He  kills  an  admirer 
of  his  sweetheart,  Catherine,  and  is  forced 
into  exile.  Inadvertently  he  reveals  to  the 
poHce  the  name  of  a  gang  member,  and 
the  others  of  the  "Coquillards"  stab  him  to 
death  after  he  is  lured  by  Catherine. 

Comment:  Francois  Villon,  although  an 
actual  French  poet  of  the  I5th  century,  has 
been  used  as  a  subject  for  so  many  plays, 
operas  and  other  entertainments  that  he  has 
become  a  half-fictional  character.  That  about 
explains  the  stand  taken  by  author  Pierre 
MacOrlan  in  his  version  (it  was  perhaps  E. 
H.  Sothern's  most  famous  role  on  the  stage). 
The  result  is  a  highly  artistic  production, 
beautifully  done  on  all  counts.  Photography, 
groupings,  and  acting  routine  are  of  top 
order,  with  Serge  Reggiani  and  Renee  Faure 
(of  the  Comedie-Francaise)  getting  the  most 
attention  in  this  regard.  The  English-speak- 
ing audience  is  at  a  special  disadvantage  in 
,this  film,  for  the  titles  can  not  convey  the 
poetry  and  sweep  of  the  French  dialog,  but 
even  so  the  general  effect  comes  over  re- 
markably well.  Along  with  all  this,  Toni 
Aubin  has  written  a  music  score  that  surely 
must  be  one  of  the  best  ever  composed  for  a 
picture.  It  is  really  first-class  music,  fit  to 
be  compared  favorably  with  the  standard 
symphonic  repertoire.  We  go  into  this  be- 
cause it  offers  a  second  selling  angle.  Where 
there  are  artistic-minded  people,  there  usually 
are  music-lovers.  So  appeal  both  to  those 
interested  in  the  famous  subject  and  those 
who  follow  good  music.  If  you  go  at  it  in  a 
special  way  there  should  be  money  in  "Fran- 
cois Villon." 


Murderers  Among  Us 

(German  Dialog — English  Titles) 
Artkino         Post-War  Drama         84  mins. 

AUDIENCE  SLANT:  (Adult)  The  first 
picture  made  in  Berlin  after  the  war,  it 
offers  a  graphic  understanding  of  the  deva- 
station wrought  on  the  city  and  its  people. 
It  also  contains  a  dramatic  story  of  a  war- 
shocked  doctor  and  a  girl  who  brings  him 
love. 

BOX-OFFICE  SLANT:  If  you  can  get 
them  in  they'll  see  something  worthwhile, 
but  the  film  seems  limited  to  foreign-lan- 
guage houses. 

Cast:  Hildegard  Knef,  Ernst  Borchert,  Arno  Paul- 
son, Erna  Sellmer,  Robert  Forsch,  Albert  Johann. 
Credits:  A  Defa  Production.  Written  and  directed 
by  Wolfgang  Staudte.  Photography,  Friedl  Behn- 
Grund  and  Eugen  Klagrmann.  Music,  Ernst  Roters. 
Design,  Otto  Hunte. 

Plot:  The  story  opens  with  Ernst  Borch- 
ert walking  through  the  ruins  of  Berlin — 
drunk.  He  is  drunk  because  it  is  the  only 
way  he  can  get  his  mind  off  what  he  has 
been  through.  Hildegard  Knef  returns  from 
a  concentration  camp  and  reclaims  her  apart- 


ment, now  held  by  Borchert.  They  compro- 
mise by  using  it  together.  They  gradually 
fall  in  love.  But  the  thing  that  is  driving 
Borchert  so  hard,  mentally,  is  his  war  cap- 
tain's (Arno  Paulson)  act  of  liquidating  more 
than  a  hundred  Polish  citizens  on  Christmas 
eve.  Paulson,  back  from  the  war,  becomes 
successful  immediately,  hardly  remembering 
what  he  had  done.  Borchert,  on  this  post- 
war Christmas  eve,  sets  out  to  kill  him. 
Hildegard  catches  up  with  him  at  the  last 
moment,  saying  that  they  themselves  can- 
not judge.  Borchert  comes  out  of  his  rage, 
and  the  theme  at  the  end  is  hope  for  a 
long-lasting  peace. 

Comment:  This  picture,  entirely  up  to  the 
standards  of  the  pre-Nazi  era,  is  a  bitter, 
startling,  shocking  indictment  of  war  as  felt 
from  the  postwar  German  viewpoint.  We 
have  seen  this  idea  before,  but  not  through 
the  Berliners'  eyes;  earlier  versions  are 
child's  play  leading  up  to  this.  And  yet,  on 
this  ruin-strewn  background  rises  a  pe- 
culiarly affecting  love  story  that  gains  by 
sordid  surroundings.  The  two  concerned 
are  Hildegard  Knef  and  Ernst  Borchert, 
who  turn  in  outstanding  performances 
throughout.  Miss  (or  should  we  say  Frau- 
lein?)  Knef  has  a  striking  personality,  look- 
ing something  like  Ginger  Rogers  in  a  som- 
ber mood.  The  production  is  something" 
worth  exclaiming  over,  the  story  unfolding 
bit  by  bit  until  you  can  put  it  all  together 
only  near  the  end.  The  famous  German  tech- 
nical side  is  there  too,  with  fine  photogra- 
phy and  superb  lighting.  Anyone  wishing  to 
see  the  authentic  devastated  Berlin,  a  strong 
drama  affecting  love  story,  and  terrific  pro- 
duction will  want  to  see  "Muderers  Among 
Us."  The  art  theatres  will  all  want  it,  but 
what  about  the  regular  theatres?  The  only 
chance  we  see  is  that  some  GIs  who  were 
there  might  want  to  view  the  ruins — and 
again,  they  might  not. 


The  Spirit  and  the  Flesh 

(Italian  Dialog — -English  Titles. 
Variety  Film  Drama  98  mins. 

AUDIENCE  SLANT:  (Family)  This 
story  of  thwarted  love  in  an  inspirational 
background  will  be  appreciated  by  those 
with  religious  fervor.  It  is  dark  and  brood- 
ing, but  impressive  in  its  way. 

BOX-OFFICE  SLANT:  Should  do  well 
if  brought  to  the  attention  of  Catholic  or- 
ganizations; otherwise,  it  is  for  art  theatres 
and  special  church  showings. 

Cast:  G'ino  Cervi,  Dina  Sassoli,  Ruggero  Ruggeri, 
Armando  Falcone,  Enrico  Glori,  Carlo  Ninchi,  Luis 
Hurtado,  Ines  Zacconi,  Franco  Scandurra,  Gilda 
Marchio,  Dino  Di  Lucca,  Enzo  Biliotti.  Credits:  Lux 
Production.  From  the  novel  "The  Betrothed"  by 
Alessandro  Manzoni.  Direction,  Valentino  Brosio. 
Production,  Mario  Canerini.  Music  by  Ildebrando 
Pizzeti.  Music  direction,  Fernando  Previtali.  English 
titles  by  John  Erskine. 

Plot:  Two  lovers,  Renzo  and  Lucia,  are 
thwarted  on  their  wedding  day  through  the 
avariciousness  of  a  local  tyrant,  Rodrigo. 
Through  the  help  of  a  padre,  Lucia  is  sent 
for  safety  to  a  convent,  while  he  escapes  to 
Milan.  Renzo  gets  into  political  trouble  and, 
fleeing  again,  is  out  of  touch  with  Lucia. 
She,  in  turn,  is  captured  through  a  ruse  by 
Don  Abbondio,  working  in  concert  with 
Rodrigo.  He  embraces  religion,  however, 
and  frees  her.  Then  a  great  plague  hits 
Italy  (probably  the  black  plague),  when 
people  die  by  the  thousands.  Renzo,  seeking 
Lucia,  finds  her  with  the  "pest"  at  the  local 
hospital,  but  she  is  a  convalescent.  The 
wicked  Rodrigo  dies. 

Comment:  The   story,  which   contains  a 


good  deal  of  fury  and  crowds,  is  funda- 
mentally a  religious  preachment  on  how 
wicked  men  can  be  regenerated  by  embrac- 
ing the  faith.  As  such  it  offers  many  splen- 
did scenes  of  pageantry  and  authentic 
Church  practice  that  will  greatly  appeal  to 
Catholics — and  not  a  few  others.  The  pic- 
ture is  too  heavy  for  ordinary  patronage, 
although  it  might  do  well  at  a  regular  the- 
atre provided  the  manager  worked  far 
enough  ahead  with  Catholic  organizations. 
It  all  depends  on  the  percentage  of  Catholic 
population,  The  production  itself  which,  it 
is  said,  was  made  during  the  war,  is  lavish 
indeed  with  its  big  sets  and  enormous 
crowds.  It  affords  a  spectacle  that  cannot  be 
duplicated  today— even  in  Italy.  One  sus- 
pects the  actors  and  technicians  were  not 
overpaid.  The  actors  are  all  competent, 
with  Dina  Sassoli  an  appealing,  albeit  ex- 
tremely tearful,  heroine.  The  author  of  the 
original  novel,  Alessandro  Manzoni,  lived 
around  1800  and  is  a  classic  name  to  Italians, 
a  fact  not  to  be  ignored  in  billing.  A  fine 
piece  of  work  truly,  but  hardly  for  the  aver- 
age audience  except  under  the  circumstances 
related  above. 


Quiet  Weelcend 

Distinguished  Films       Comedy       83  mins. 

AUDIENCE  SLANT:  (Family)  An  Eng- 
lish-made comedy  of  manners — weekend  man- 
ners—  that  will  be  a  joy  to  the  more  dis- 
criminating type  of  patron. 

BOX-OFFICE  SLANT:  This  one  is  on 
the  order  of  "Tawny  Pipit."  If  your  audi- 
ences like  that  sort  of  thing,  play  it  by  all 
means.  In  the  right  neighborhood  you  can 
build  up  a  regular  trade  for  these  English 
comedies. 

Cast:  Derek  Farr,  Frank  Cellier,  Marjorie  Fielding, 
George  Thorpe,  Barbara  White,  Helen  Shingler,  Ed- 
ward Rigby,  Josephine  Wilson,  Gwen  Whitby,  Baliard 
Berkeley,  Judith  Furze,  Pat  Field,  Helen  Burls, 
George  Merritt,  Christoper  Steele,  Mary  Martlew, 
Conway  Palmer.  Richard  George,  Brian  Weske. 
Credits:  Produced  in  England  by  Warwick  Ward. 
Directed  by  Harold  French.  Adapted  from  play  by 
Esther  McCracken.  Screenplay,  Victory  Skutezky, 
Stephen  Black,  T.  J.  Morrison,  Warwick  Ward.' 
Music,  Charles  Williams.    Photography,  Eric  Cross. 

Plot:  The  Royds  go  to  their  country  place 
for  a  quiet  week-end.  But  son  Derek  Farr, 
it  seems,  has  invited  his  latest  flame,  Helen 
Shingler.  The  Spenders  are  along  too.  Then 
arrives  Barbara  White,  almost  eighteen,  who 
has  always  hero-worshipped  Derek.  The 
sparks  fly.  Father  George  Thorpe  and  friend 
Frank  Cellier,  local  barrister,  get  into  trouble 
poaching  for  salmon  on  a  bet.  Cellier  hasn't 
the  courage  to  propose  to  Josephine  Wilson. 
Helen  gravitates  toward  an  older  man. 
Mother  Marjorie  Fielding  finally  fixes  every- 
thing up  by  Monday  morning,  and  Derek 
decides  that  maybe  Barbara  isn't  too  young 
to  feel  love  after  all. 

Comment:  Here  is  a  typical  English 
tongue-in-cheek  comedy  played  before  the 
background  of  an  authentic  British  country 
village.  It  has  something  of  the  same  qual- 
ity as  "Tawny  Pipit,"  in  that  it  deals  with 
little  things  so  amusingly  that  they  appear 
important  to  the  onlooker.  Some  good  lines 
in  the  English  manner  will  have  apprecia- 
tive patrons  in  gales  of  polite  laughter.  The 
point  is:  the  picture  is  polite,  and  unless  you 
have  the  right  kind  of  audience  the  comedy 
will  float  entirely  over  the  audience's  col- 
lective heads.  That's  the  problem  for  com- 
mercial theatres;  for  the  arts  it  is  a  natural. 
The  players  are  all  personable,  with  Mar- 
jorie Fielding  and  Frank  Cellier  shining 
especially  among  the  older  group,  and  Bar- 
(Continued  on  Page  24) 


ACT!  AM 
^QI^P    SB    Hi    ^^^^^  "wililil 


Big-scale  western 
tionful  moments. 


-stocked  with  ac- 


-  HARRISON  S  REPORTS 


Head-and-shoulders  above  routine  western. 
Production,  camera,  acting,  story,  direction 
unquestionably  superior. 

-  A40T;0N  PICTURE  HERALD 


Sufficiently  impressive  to  easily  earn  desig- 
nation of  super-western.  Highly-competent 
cast.  Spectacular  production  values.  Hair- 
trigger  direction. 

-  BOXOFFICE 


Good  western.  Generous  helping  of  sus- 


-  THE  EXHIBITOR 


More  men,  more  horses,  more  shooting,  all 
help  make  this  western  more  effective  than 
usual.  First  class  production. 

-  SHOW//£N'S  TRADE  REV/EW 


with 


ANDY  DEVINE  *  JACK  HOLT  and  grant  withers 

Screen  Play  by  Gerald  Adams    Original  Story  by  John  K.  Butler  and  Gerald  Geraghty  ftssocij 

A    R  E  P'U  B  L  I  C    P  I 


Well  plotted  westerif  Top  production.  High 
satisfaction. 

-  FILM  DAILY 


kCTIOI 


Tightly-woven  story.  Tense  and  credible 
outdoor  drama.  Will  bring  strong  boxolfice 
results.  High  above  average  appeal  for  en- 
tire family.  Sure  bet. 

-  INDEPENDENT  FILM  JOURNAL 


LE  MARA  •  JAMES  BROWN 

:  er-Director  JOSEPH  KANE 

J  R  E 


Big  brawling  western  that  will  stand  up  in 
any  situation.  Solidly  based  story.  Director 
has  given  a  wallop  that  spells  sturdy  en- 
tertainment. 

—  DAILY  VARIETY 


Slam-bang  oater.  WilFBe  big  hit  with  action 
fans  and  all  who  like  good  entertainment. 
Lots  of  suspense. 

-  HOLLYWOOD  REPORTER 


24 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


{Continued  from  Page  21) 
bara  White  a  most  delightful  teenager.  She 
is  definitely  Hollywood  star  material.  Most 
city  situations  will  find  this  a  useful  second- 
placer,  which  in  many  cases  may  be  better 
liked  than  the  main  feature. 


Mr.  Perrin  and  Mr.  Traill 

(Reviewed  in  London) 
Eagle  Lion  Drama  92  mins. 

AUDIENCE  SLANT:  (Adult)  This  story 
of  pent-up  emotions  and  frustrations  in  a 
British  school  will  hold  audiences  with  its 
fine  acting  and  sly  humor. 

BOX-OFFICE  SLANT:  Nothing  much  to 
attract  the  customers  but  this  will  thoroughly 
satisfy  those  who  see  it. 

Cast:  David  Farrar,  Marius  Goring,  Greta  Gynt, 
Edward  Chapman,  Raymond  Huntley  and  others. 
Credits:  Adapted  from  Hugh  Walpole's  novel  by  L.  A. 
G.  Strong.  Additional  dialogue  Tom  Harrison.  Pro- 
duced by  Alexander  Galperson.  Directed  by  Lawrence 
Huntingdon.  A  Two  Cities  Film  presented  by  J.  Arthur 
Rank.  UK  distribution,  GFD. 

Plot:  Life  at  a  tradition-bound  British  pub- 
lic school  is  upset  by  the  arrival  of  Mr.  Traill 
(David  Farrar),  a  new  master.  Good  natured, 
progressive,  he  falls  afoul  of  his  die-hard 
colleagues  and,  in  particular  the  crusty,  pre- 
maturely old  Mr.  Perrin  (Marius  Goring) 
who  cherishes  a  secret  passion  for  the  assis- 
tant matron  (Greta  Gynt).  Matters  reach  a 
climax  when  Traill  announces  his  engage- 
ment to  her.  Perrin  attempts  to  murder  him 
but  later  gives  his  life  in  rescuing  Traill  after 
he  falls  down  a  clifif. 

Comment:  A  tradition-bound  iBritish  school 
and  the  pent-up  emotions  of  its  crusty,  frus- 
trated masters  do  not  provide  ideal  cinema 
material,  yet  the  film  has  an  undeniable 
charm  and  does  not  fall  down  as  entertain- 
ment. Romance  is  not  forgotten  and  a  pleas- 
ant line  in  sly  humor  will  have  audiences 
chuckling  throughout.  However,  it  is  in  the 
characterization  rather  than  the  writing  the 
power  of  the  production  lies.  Ray  Huntley  is 
the  sardonic,  bullying  headmaster  who  saps 
the  enthusiasm  of  his  colleagues.  Marius 
Goring  is  superb  as  the  prematurely  aged, 
eminently  respectable  and  fussy  Mr.  Perrin. 
An  easier  part  is  that  of  Mr.  Traill  who 
wishes  to  bring  the  school  up  to  date  and 
full  justice  is  done  to  it  by  David  Farrar. 
In  the  smaller  role  of  the  essentially  human 
chemistry  master,  Edward  Chapman  is  ex- 
cellent. Greta  Gynt  brings  glamor  to  the 
otherwise  drab  background  of  Banfield  School 
as  the  matron.  Directions  by  Lawrence  Hunt- 
ingdon is  thoroughly  competent  and  a  ggod 
pace  is  maintained.  "Mr.  Perrin  and  Mr. 
Traill"  however,  remains  a  problem  picture. 
Giving  an  excellent  idea  of  life  in  a  British 
public  school,  it  is  a  fine  art-theatre  propo- 
sition for  the  U.  S.  but  its  quality  and  enter- 
tainment  values   justify   a   wider  showing. 


The  Fallen  Idol 

(Reviewed  in  London) 
20th  Century-Fox  Drama  92  mins. 

AUDIENCE  SLANT:  (Adult)  Introduc- 
ing an  outstanding  child  discovery  in  Bobby 
Henrey,  this  enthralling  psychological  drama 
is  designed  mainly  for  the  thinking  patron, 
but  has  undeniable  feminine  appeal. 

BOX-OFFICE  SLANT:  Bobby  Henrey's 
performance  is  such  that  the  word  of  mouth 
publicity  may  well  make  this  a  sleeper. 

Cast:  Michele  Morgan,  Ralph  Richardson,  Bobby 
Henrey,  Sonia  Dresdel,  Denis  O'Dea,  Jack  Hawkins, 


Dora  Bryan,  Walter  Fitzgerald,  Bernard  Lee,  Karel 
Stepanek,  Joan  Young,  Danby  Nichols,  Hay  Petrie, 
George  Woodbridge,  Torin  Thatcher  and  others. 
Credits:  Screenplay  by  Graham  Greene.  Additional  dia- 
logue by  Lesley  Storm  and  William  Templeton.  Pro- 
duced and  directed  by  Carol  Reed.  A  London  Film  re- 
leased in  the  UK  by  British  Lion. 

Plot:  Bobby  Henrey,  the  neglected  small 
son  of  an  ambassador,  adores  the  butler, 
Ralph  Richardson  who  is  unhappily  married 
to  the  nagging  housekeeper,  Sonia  Dresdel. 
Accidentally  discovering  that  Richardson  is 
in  love  with  Michele  Morgan,  a  secretary,  he 
is  asked  to  keep  it  a  secret.  Sonia  tricks  him 
into  breaking  his  word  and  in  trying  to  get 
evidence  against  her  husband  falls  off  a 
ledge,  killing  herself.  The  police  accept  it 
as  an  accident,  but  the  child,  knowing  they 
have  rowed,  believes  Richardson  has  mur- 
dered her.  His  young  mind  is  muddled  and 
he  lies,  contradicts  himself  out  of  loyalty  to 
his  idol  and  in  doing  so  focuses  guilt  on  him. 

Comment:  This  enthralling  study  in  child 
psychology  tells  how  a  youngster  gets  a  dis- 
torted view  of  an  accident,  believes  his  cham- 
pion has  committed  murder  on  his  behalf  and 
out  of  loyalty  lies  and  contradicts  himself  in 
such  a  manner  as  to  get  him  nearly  arrested. 
While  this  is  an  unusual  subject,  it  has  been 
so  beautifully  handled  and  acted  that  it  will 
hold  most  audiences,  particularly  those  who 
like  a  little  depth  to  their  entertainment. 
Credit  for  this  goes  to  Carol  Reed  for  fine 
direction  and  to  eight-year-old  Bobby  Hen- 
rey for  his  delightful  performance.  Unspoilt 
and  natural,  he  is  an  outstanding  discovery. 
Despite  first  class  portrayals  from  such  ex- 
perienced artists  as  Michele  Morgan  and 
Ralph  Richardson,  he  dominates  the  scene. 
A  nice  line  in  humor  is  maintained  by  the 
introduction  of  some  amusing  cameos,  par- 
ticularly Dora  Bryan's  very  human  street- 
walker, Bernard  Lee's  educated  detective  and 
Hay  Petrie's  clockwinder.  While  it  is  obvi- 
ously aimed  at  better  class  audiences,  "The 
Fallen  Idol"  may  well  turn  out  a  sleeper 
through  its  undeniable  feminine  appeal  and 
the  word-of-mouth  publicity  Bobby  Henrey's 
performance  will  create. 


An  Act  of  Murder 

U-I  Drama  91  mins. 

AUDIENCE  SLANT:  (Adult)  A  power- 
ful, dramatic  picture  (excellent  in  every 
phase)  that  will  be  found  unusually  good 
entertainment  by  most  adult  audiences.  Per- 
formances by  Fredric  March  and  Florence 
Eldridge  are  memorable. 

BOX-OFFICE  SLANT:  A  top-grade  of- 
fering with  good  marquee  names.  Powerful 
picture  for  situations  catering  to  the  patron 
who  likes  drama. 

Cast:  Fredric  March,  Edmond  O'Brien,  Florence 
Eldridge,  Geraldine  Brooks,  Stanley  Ridges,  John 
Mclntire,  Frederic  Tozere,  Will  Wright,  Virginia  Bris- 
sac,  Francis  McDonald,  Mary  Servoss,  Don  Beddoe, 
Clarence  Muse.  Credits:  Directed  by  Michael  Gordon. 
Screenplay  by  Michael  Blankfort  and  Robert  Thoren. 
Based  upon  the  Novel  "The  Mills  of  God"  by  Ernst 
Lothar.  Director  of  Photography,  Hal  Mohr,  Produced 
by  Jerry  Bresler. 

Plot:  A  judge  who  has  been  handing  out 
sentences,  regardless  of  circumstances,  learns 
that  he  must  use  his  heart  in  dealing  with 
these  cases  after  he  himself  is  acquitted  of 
the  killing  of  his  wife.  This  was,  according 
to  his  interpretations,  a  mercy  killing.  But 
the  court  rules  that  he  is  not  guilty  of  the 
crime,  because  the  wife  was  dead  before  he 
wrecked  his  car  with  the  two  of  them  in  it. 

Comment:  Excellent  performances  in  a 
powerful,  dramatic  story  and  other  produc- 
tion phases  that  are  on  a  par  with  these  two 


strong  factors,  makes  this  picture  an  offer- 
ing that  will  be  found  unusual  entertainment 
by  most  adult  audiences.  Fredric  March, 
turning  in  a  memorable  performance  in  the 
role  of  the  Judge  whose  love  for  his  wife 
causes  him  to  commit  "An  Act  of  Murder," 
plays  the  part  with  extradordinary  under- 
standing and  skillful  shadings  of  emotion; 
Florence  Eldridge  is  magnificent  as  his  wife, 
and  Edmond  O'Brien  capably  handles  the 
young  lawyer's  part.  Geraldine  Brooks  has 
little  to  do  as  March's  daughter.  A  splendid 
portrayal  is  contributed  by  Stanley  Ridges  as 
the  family  friend  and  physician  and  there  is 
standout  work  by  John  Mclntire,  Frederic 
Tozere  and  Will  Wright  in  supporting  roles. 
The  sensitive,  sure  direction  of  Michael  Gor- 
don, the  photography  by  Hal  Mohr  and  the 
music  by  Daniele  Amfitheatrof  all  add  great- 
ly to  the  film's  worth.  Picture  is  an  outstand- 
ing offering,  worthy  of  extra  exploitation. 


Joe  Palooka  in  Winner  Take  All 

Monogram  Drama  64  mins. 

AUDIENCE  SLANT:  (Family)  Enter- 
taining entry  in  the  Joe  Palooka  series; 
plenty  of  action  and  laughs. 

BOX-OFFICE  SLANT:  Should  mean 
added  business  where  series  has  built  solid 
reputation. 

Cast :  Joe  Kirkwood,  Elyse  Knox,  William  Frawley, 
Stanley  Clements,  John  Shelton,  Mary  Beth  Hughes, 
Sheldon  Leonard,  Frank  Jenks,  Jack  Roper,  Eddie 
Gribbon,  Wally  Vernon.  Credits:  Producer,  Hal  E. 
Chester.  Director,  Reginald  LeBorg.  Associate  pro- 
ducer, Bernard  W.  Burton.  Fights  staged  by  John 
Indrisano.  Screenplay,  Stanley  Rubin.  Additional  dia- 
logue, Monte  F.  Collins.  Photography,  William  Sickner. 

Plot:  Joe  takes  a  16-year-old  into  custody 
from  a  boys'  home  because  the  youngster  is 
the  brother  of  his  best  pal,  in  the  army  over- 
seas. The  boy  nearly  causes  Joe  to  lose  the 
championship  by  getting  in  with  crooks. 
At  the  last  minute,  though,  the  boy  redeems 
himself  and  the  champ  knocks  out  his  op- 
ponent. 

Comment:  Here  is  an  entertaining  entry 
in  the  Joe  Palooka  series,  with  plenty  of 
action  and  laughs.  William  Frawley  does  an 
excellent  job  in  substituting  for  Leon  Errol. 
Stanley  Clements  handles  his  16-year-old 
roughneck  role  well,  but  the  script  errs  in 
actually  making  the  part  a  first-class  juvenile 
delinquent.  Even  at  the  finish  his  redemption 
doesn't  ring  true.  Sheldon  Leonard  is  out- 
standing in  a  part  of  a  dumb  gangster,  and 
Mary  Beth  Hughes  is  mighty  fetching  as  the 
moll.  Picture  should  mean  added  business 
where  played  because  of  the  solid  reputation 
the  series  has  built,  plus  the  tremendous 
popularity  of  the  comic  strip  on  which  it  is 
based. 


Sofia 

(Cinecolor) 

Film  Classics  Drama  82  mins. 

AUDIENCE  SLANT:  (Adult)  An  in- 
triguing, exciting  timely  spy  drama  that  will 
please  average  patrons. 

BOX-OFFICE  SLANT:  This  should 
prove  a  winner,  if  showmen  take  advantage 
of  its  exploitation  possibilities.  Picture  is 
worthy  of  extra  selling,  for  it  is  the  kind  of 
product  that  pays  off. 

Cast:  Gene  Raymond,  Sigrid  Gurie,  Patricia  Morison, 
Mischa  Auer,  John  Wengraf,  George  Baxter,  Charles 
Rooner,  Fernando  Wagner,  Lux  Alba,  Egon  Zappert, 
Hamil  PetrofJ,  Peter  O'Crotty,  John  Kelly,  Chel  Lopez, 
Jose  Torvay.  Credits:  Directd  by  John  Reinhardt. 
Original  Screenplay  by  Frederick  Stephani.  Produced 
by    Robert    R.    Presnell,    Sr.,    and    John  Reinhardt. 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


25 


Photoplay,  William  Clothier.  Photographed  in  Cine- 
color  at  Churubusco  Studios,  Mexico  City. 

Plot:  A  former  O.S.S.  man  has  remained 
in  Europe,  because  he  likes  the  excitement 
attached  to  intrigue  and  a  phony  career. 
However,  he  falls  in  love  with  a  noted  wo- 
man scientist  from  whom  the  Russians  are 
trying  to  get  information.  He  sets  out  to 
rescue  her  and  after  much  trouble  accom- 
plishes his  mission. 

Comment:  "Sofia"  is  a  timely  action  drama 
that  should  pay  oi¥  well  in  all  situations,  for 
it  has  splendid  exploitation  possibilities  and  is 
worthy  of  extra  selling.  Made  as  an  inde- 
pendent production  by  Robert  R.  Presnell, 
Sr.,  and  John  Reinhardt  for  Film  Classics 
release,  it  is  a  colorful  tale  filled  with  intrigue 
and  gunplay  and  plenty  of  entertaining,  melo- 
dramatic excitement.  Photographed  in  Cine- 
color  and  made  in  Mexico,  it  makes  use  of 
the  colorful  locations  and  the  natives  for 
realistic  scenic  value.  Splendid  performances 
are  turned  in  by  all  the  members  of  the  cast, 
headed  by  Gene  Raymond,  Sigrid  Gurie  and 
Patricia  Morison,  with  good  stints  by  Mischa 
Auer,  George  Baxter  and  John  Wengraf. 
Picture  even  includes  several  songs,  capably 
presented  by  Miss  Morison.  The  supporting 
cast,  most  of  whom  are  Mexican  actors,  have 
all  been  hand-picked,  and  their  fine  portrayals 
heighten  the  interest  one  finds  in  the  story. 
Reinhardt's  direction  packs  plenty  of  action 
and  thrills  throughout  most  of  the  running 
time. 


A  Song  Is  Born 

(Color  by  Technicolor) 
RKO  Radio    Comedy-Melodrama    113  mins 

AUDIENCE  SLANT:  (Family)  In  eye- 
appeal  this  is  up  to  the  best  standards  of  the 
producer  who  makes  the  classiest  pictures  in 
the  world — Samuel  Goldwyn.  The  plot  gets 
in  the  way  so  far  as  Danny  Kaye  is  con- 
cerned, but  the  fat  opportunities  for  Virginia 
Mayo  give  her  everything  with  which  to 
display  her  own  sparkling  beauty  of  face  and 
form  and  her  undoubted  talents  in  comedy- 
drama  portrayals.  Compared  to  the  best 
Danny  Kayes  of  the  past,  this  is  feeble  on 
the  comedy  side,  but  the  interest  holds  by 
reason  of  the  novel  modern  vs.  classic  music 
theme  and  the  sound  story  construction. 

BOX-OFFICE  SLANT:  The  star  combi- 
nation, plus  the  Technicolor,  plus  the  glitter- 
ing array  of  names  high  up  in  the  band  music 
world  are  enough  to  give  this  very  strong 
drawing  power. 

Cast:  Danny  Kaye,  Virginia  Mayo,  Benny  Goodman, 
Louis  Armstrong,  Charlie  Barnet,  Buck  &  Bubbles, 
Golden  Gate  Quartet,  Tommy  Dorsey,  Lionel  Hampton, 
Mel  Powell,  The  Page  Cavanotigh  Trio,  Russo  and 
the  Samba  Kings,  Hugh  Herbert.  J.  Edward  Brom- 
berg,  Steve  Cochran,  Felix  Bressart,  Ludwig  Stossel, 
O.  Z.  Whitehead,  Ester  Dale,  and  others.  Credits: 
Produced  by  Samuel  Goldwyn.  Directed  by  Howard 
Hawks.  Based  on  the  story  "From  A  to  Z"  by  Thomas 
Monroe  &  Billy  Wilder.  Director  of  Photography, 
Gregg  Toland.  Technicolor  Color  Director,  Natalie 
Kalmus;  Associate,  William  Fritzsche.  Words  and 
music  of  "A  Song  Is  Born"  and  "Daddy-O,"  Don 
Raye  &  Gene  De  Paul. 

Plot:  Danny  Kaye  is  head  of  a  group  of 
"long  hair"  musicians  engaged  in  compiling 
a  serious  work  on  the  History  of  Music.  Sug- 
gestion that  music  has  advanced  and  that 
modern  jazz,  swing,  jive  and  boogie-woogie 
are  important  sends  Kaye  to  various  night 
clubs,  where  he  invites  such  band  kings  as 
Tommy  Dorsey,  Charlie  Barnet,  Mel  Powell 
and  others  to  visit  his  retreat.  Also  invited 
is  singer  Virginia  Mayo,  who  finds  it  conveni- 
ent to  accept  and  stay  as  an  unwanted  guest — 
because  she  is  hiding  from  the  cops  who  are 
after  her  boy  friend  for  a  little  job  of  murder. 


Kaye  falls  in  love  with  her,  is  duped  into 
taking  her  to  see  her  "daddy"  and  then  learns 
the  truth  about  the  girl.  However,  love  is 
love,  and  it 'triumphs. 

Comment:  Danny  Kaye  and  Virginia  Mayo 
as  a  starring  combination  again  surrounded 
by  opulent  settings — seen  at  their  best  in 
Technicolor — and  a  cast  of  fine  film  players 
plus  a  galaxy  of  stars  of  the  modern  music 
world.  This  is  a  reworking  of  the  "Ball  of 
Fire"  story  with  a  wholly  new,  modern-jazz 
vs.  classic  music  twist.  The  under-current 
of  melodrama  involving  the  cops-and-robbers 


chase  in  which  Virginia  Mayo  figures,  en- 
livens the  serio-comic  central  characteriza- 
tions of  the  long-hair  musicians  working  out 
their  problems  in  writing  a  history  at  their 
musty  old  mansion.  The  comedy  is  of  the 
chuckling,  not  the  belly-laugh,  sort  and  Kaye 
seems  unable  to  generate  the  kind  of  abandon 
which  marked  his  earlier  and  now  quite 
familiar  type  of  comedy.  But  if  the  picture 
never  bursts  forth  into  rapid  pace  nor  robust 
fun,  it  is  always  captivating  and  good  hu- 
mored. The  devotees  of  modern  jazz,  jive, 
( Continued  on  Page  22) 


LONDON  OBSERVATIONS 

Ratoff  "Shoots  Around"  Weather  on  London  Location; 
Independents'  Gross  Booms  as  MGM  By-Passes  Circuit 


By  JOCK  MacGREGOR 

Board  of  Trade  President  Harold  Wilson 

recently  queried  in  the  House  of  Commons 
why  local  producers  do  not  make  more  of 
the  countryside.  While  the  Britons,  native 
and  naturalized,  seek  continental  locations 
(blaming  the  English 
weather  and  other  diffi- 
culties) visiting  Ameri- 
cans are  overcoming 
these  and  putting  Lon- 
don on  the  screen.  On 
Wednesday,  Piccadilly 
rush-hour  traffic  was 
completely  disrupted  by 
Gregory  Ratoff  who  had 
all  but  taken  over  the 
Circus  for  exteriors  on 
"Autumn    Violin."  Not 

content    with    a  mere 

,       ,     .  Jock  MacGregor 

camera  set-up,   he  had 

tracking  shots,  a  recording  channel  for  dia- 
logue and  arc  lamps  to  bolster  the  lig'ht.  Rain 
or  shine  Ratoff  does  not  worry  for  he  is 
cheating  the  English  weather  with  a  script 
which  allows  for  either — a  simple  enough 
expedient. 

Another  Hollywood  director,  Jean  Negu- 
lesco,  is  also  taking  advantage  of  genuine 
locations  for  20th-Fox's  "Britannia  Mews" 
and  on  Sunday  morning  I  watched  him 
shootmg  in  the  shadow  of  the  Houses  of 
Parliament. 

Meanwhile  the  Archers  have  gone  to 
France  for  the  exteriors  on  "The  Elusive 
Pimpernel"  which  has  David  Niven  for  the 
top  role. 

*       *  * 

One  imagines  the  BOX  will  not  be  too 
happy  over  Paramount's  recent  trade  paper 
advertisement  in  which  they  reproduce  a 
letter  from  the  official  RAF  Cinema  Corpo- 
ration stating  that  from  Hong  Kong  to 
.Scotland  the  demand  is  for  Paramount.  Ap- 
parently, in  practically  every  RAF  station 
cinema,  their  product  has  come  out  a  top 
grosser.  This  suggests  the  troops  are  not  so 
keen  on  British  films. 

Meanwhile  the  Army  Kinema  Corporation 
after  a  flourishing  start  cannot  get  any  more 
Hollywood  product  for  overseas.  The  Trea- 
sury's advance  of  dollars  has  run  out  and 
there  is  a  hitch  over  a  further  supply. 


First  major  release  to  go  out  without  a 
circuit  deal  was  MGM's  "Unfinished  Dance." 
Taken  by  Granada  and  independents,  it  got 
several  circuit  dates  including  the  Finchley 
Gaumont.  Business  was  excellent  and  quite 
an  imposing  array  of  product  is  available  to 
those  who  will  either  become  first-run  or 


break  away  from  a  circuit  split.  Snag  lies 
with  the  difficulties  participants  will  have 
meeting  quota  obligations. 

Ironically,  ABC  which  normally  take  the 
MGM  product  is  offering  a  weak  bill  in  op- 
position; a  re-issue  of  Korda's  "Jungle  Book" 
and  "Call  of  the  Blood,"  one  of  the  poorest 
British  features  in  years. 

Gabriel  Pascal  has  found  a  supporter  in 

Korda  and  is  going  ahead  with  "Doctor's 
Dilemma."  He  wanted  to  do  Jean  Paul 
Sartre's  "Crime  Passionnelle,"  but  since  he 
has  an  eye  on  Wilson's  twenty  million  cellu- 
loid dollars  this  has  been  dropped  because 
of  its  political  flavor. 

^  H<  * 
A  mercury  vapor  projection  lamp  has  been 
invented  by  a  Rugby  (England)  firm.  It  is 
still  in  the  experimental  stage  and  is  re- 
stricted for  16-mm.  use.  Snags  not  yet  over- 
come are  a  ten-minute  warming  up  period 
and  inability  to  give  full  range  to  color  films. 
*       *  * 

With  candy  still  rationed,  soft  fruit  is  pro- 
viding cinema  owners  with  a  menace.  Bad 
plums,  peel  and  stones  are  causing  much 
damage. 

+       *  * 

Continuing  the  Anna  Neagle-Michael 
Wilding  London  tour  Herbert  Wilcox's  next 
will  be  "Maytime  in  Mayfair."  "Blossom 
Time  in  Biayswater"  and  "Eventide  in  Earl's 
Court"  will  no  doubt  follow. 

H=       ^  ^ 

Hard  working  John  Sullivan  of  the  enter- 
prising "Film  Industry"  has  brought  out  a 
useful  year  book  devoted  to  the  technician. 
Visiting  American  producers  should  find  it 
invaluable  for  it  gives  at  a  glance  the  qualifi- 
cations of  the  various  craftsmen. 


False  economy.  A  London  group  wanted  a 
second  opinion  before  booking  an  epic  which 
is  currently  running  in  the  West  End.  They 
asked  for  two  passes.  "Sorry,  no  can  do" 
came  the  reply,  "free  list  is  entirely  sus- 
pended." An  argument  followed  and  as  a 
compromise  a  Technicolor  print  was  pro- 
vided for  screening  in  their  own  projection 
room,  but  this  had  to  be  transported  from  a 
provincial  exchange. 

It  is  hard  to  be  impartial  regarding  Korda's 
"The  Fallen  Idol"  since  Bobby  Henrey's  pet 
snake — nice  as  it  is — is  called  "MacGregor," 
which  to  my  way  of  thinking  is  a  strange 
name  for  a  reptile  and  I  felt  the  snigger 
which  greeted  its  first  appearance  at  the  pre- 
view most  unwarranted. 


26   SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 

ReffMonal  Newsreel 

News  of  Events  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


PHILADELPHIA 


The  local  committee  in  charge  of  the  Will 
Rogers  Hospital  fund  drive,  headed  by  Para- 
mount Mideastern  Division  Manager  Earle 
5weigert,  last  week  held  a  meeting  to  push  the 
campaign  to  the  utmost. 

William  Ehrenberg  revealed  this  week  that 
the  $5,000,000  deposit  on  his  offer  for  Stanley- 
Warner  Theatres  in  this  area  had  been  over- 
subscribed. It  is  planned  to  send  a  group  of 
eight  to  the  coast  in  a  few  weeks  to  negotiate. 

Charlotte  Williamson,  Republic  telephone  op- 
erator, will  middle-aisle  it  with  Bernard  Brown 
on  Sept.  5.  Sylvia  Sacks,  Paramount  account- 
ing clerk,  and  Jack  Tubin  plan  a  Sept.  25 
wedding.  Dorothy  Fink,  Y  and  Y  Popcorn 
Supply  secretary,  moved  into  her  new  home 
recently. 

Moe  Verbin,  Price  Premium,  had  his  car 
smashed  last  week  to  the  tune  of  several 
■hundred  dollars.  The  motorist  who  crashed 
into  him  was  uninsured,  but  fortunately  no  one 
was  hurt. 

Air-conditioning  is  being  installed  in  the 
Screen  Guild  offices.  Toby  Goldstein,  secretary 
to  Monogram  Manager  Al  Davis,  is  vacationing 
in  Atlantic  City.  New  in  the  cashier's  depart- 
ment at  Columbia  is  Nancy  Greenbaum.  Stan- 
ley-Warner has  given  up  operation  of  the 
Community,  Red  Lion,  due  to  expiration  of 
the  lease  on  Aug.  7. 

Lionel  Keene,  a  former  localite,  has  returned 
from  Atlanta  where  he  was  division  manager 
for  Loew's  Theatres.  He  is  planning  a  kiddies' 
program  over  a  local  radio  station.  Mike 
Weiss.  20th  Century-Fox  publicist,  is  spending 
a  few  weeks  in  the  New  York  office. 


LOS  ANGELES 


Vicky  Chapman  arrived  here  last  month 
from  Wilmington,  Ohio,  to  take  over  the 
Kaybee  Agency,  newly-formed  organization  to 
handle  actors. 

Local  150,  Moving  Picture  Projectionists,  has 
entered  the  16-mm.  commercial  film  field.  A 
division  has  been  established  within  the  union 
to  handle  these  films,  with  Paul  E.  Heiser  in 
charge  and  rates  are  being  offered  advertisers. 

Two  more  theatres  have  announced  plans  to 
turn  over  their  sites  for  special  Jewish  Holy 
Day  services.  The  Esquire  on  Fairfax  and  the 
Regina  on  Wilshire  are  the  latest. 

The  first  thing  the  new  owners  of  the  Music 
Halls  did  was  to  give  employes  two  weeks' 
notice.  Publicist  Auriel  Macfie,  one  of  those 
given  a  release,  has  gone  into  television  pro- 
motion and  will  also  complete  a  book  for  fu- 
ture publication. 

Reg  Streeter,  formerly  of  the  Mission,  Santa 
Barbara,,  has  been  made  manager  of  the  Forum 
here.    Both  are  Warner  Bros,  houses. 


CHARLOTTE 


Al  Burks,  for  nine  years  MGM  manager 
here  and  previously  B&K  district  manager  in 
Chicago,  has  been  named  publicity  director  for 
the  H.  B.  Meiselman  Circuit.  The  circuit  will 
build  two  more  theatres  in  Charlotte. 

September— Youth  Month — will  give  exhib- 


REGIONAL  NEWS  INDEX 


Atlanta    29 

Baltimore    29 

Boston    30 

Charlotte    26 

Chicago    30 

Cincinnati    30 

Cleveland   26 

Columbus    28 

Denver    31 

Des  Moines    30 

Harrisburg    30 

Hartford    29 

Indianapolis    28 

Los  Angeles    26 

Louisville   31 

Minneapolis    29 

Milwaukee    29 

New  Haven    31 

New  York    30 

New  Orleans     30 

Omaha    26 

Philadelphia   26 

Phoenix    28 

Portland    26 

St.  Louis    30 

Salt  Lake  City   31 

San  Francisco    31 

Toronto    28 

Vancouver    31 

Washington      29 


itors  of  the  Carolinas  an  opportunity  to  serve 
the  young  folks,  barred  for  many  weeks  from 
movies  due  to  the  polio  ban.  Youth  Month 
c.iairman  in  North  Carolina  is  H.  F.  Kincey, 
treasurer  of  North  Carolina  Theatres,  and  Ben 
L.  Strozier  for  South  Carolina. 

Variety  Club  Tent  24  of  Charlotte  has  ap- 
pointed the  following  committees  to  handle  the 
Variety  Home  Show  to  be  held  Oct.  5-9  on 
the  fair  grounds :  Finance — Chairman  Roy  L. 
Smart,  Bel  Allen,  T.  A.  Little,  Earl  Mulwee ; 
Donations — Chairman  J.  H.  Dillon,  Harr\ 
Hardy,  W.  L.  Parker,  Ruth  Hardin,  Mrs.  F.  E. 
Dyer,  R.  L.  Simpson,  R.  D.  Williamson;  Home 
Show  Planning  and  Decoration — Chairman 
Walter  Griffith,  J.  B.  Erskine,  W.  P.  White, 
C.  G,  La  wing,  Jake  Houston,  Frank  Strange. 
Frank  Harris,  W.  G.  Boling;  Promotion  an.l 
Publicity — ^Chairman  A.  L.  Burks,  Earl  Craw- 
ford, Emery  Wister,  Dick  Pitts,  Bomar 
Lowrance,  Francis  Fitzgerald,  Perry  Reavis ; 
Home  Show  Talent — Chairman  Ralph  lannuzzi, 
T.  D.  Kemp,  Frank  Beddingfield,  A.  B.  Craver, 
Charlie  Leonard,  Bob  Jeffress,  Bill  Lawrence, 
Barney  Slaughter,  Jay  Schrader.  Scott  Lett 
is  general  chairman  and  Everctl  Olscn,  cxc.  ii- 
tive  director. 


Front-Porch  Fans 

Many  residents  of  Decatur,  111.,  near 
the  new  drive-in  on  Jesper  Street,  have 
become  front-porch  movie  fans  since  the 
theatre  was  opened  on  July  30.  From 
porches  and  lawns  they  can  see  the  pic- 
tures on  the  huge  screen  of  the  drive-in 
some  three  blocks  away.  Most  of  the 
films  are  silent,  but  the  watchers  seem 
to  enjoy  the  talkies  even  though  they 
can't  make  out  the  words.  One  woman 
went  out  and  cut  dovm  a  patch  of  high 
weeds  which  prevented  her  from  having 
a  clear  view  of  the  screen. 


OMAHA 


Thirty  exhibitors,  something  of  a  record  for 
no  special  attraction,  were  seen  on  film  row 
Monday.  L.  R.  Howarth  sold  the  Manilla, 
Manilla,  la.,  to  M.  H.  Noragon  who  took  over 
Aug.  15.  RKO  Salesman  Dave  Arthur  is  the 
father  of  a  boy,  Gerald  Lee.  Howard  Kennedy, 
exhibitor  at  Broken  Bow,  Neb.,  who  was 
injured  in  an  accident  in  Washington,  D.  C., 
is  out  of  the  hospital. 

Film  Row  vacationists  include :  Bill  Nedley, 
M'GM,  in  Detroit;  Anita  Bruno,  MGM;  Jack 
Renfro,  RKO  branch  manager,  Houghton, 
Kans. ;  Julia  Leahy,  Paramount,  St.  Louis ; 
Nancy  Peri,  Warner  Brothers,  California. 
Ralph  Cramblett,  United  Artists  district  man- 
ager, was-  here  from  Chicago.  Bill  Wink, 
Warners  salesman,  is  improving  after  an  opera- 
tion ;  Mrs.  Marilyn  Fritz  is  a  new  booking 
stenographer  at  Paramount.  Nate  Galbreath, 
Universal-International  salesman,  underwent  an 
operation.  Cheri  Sherman  is  promoted  to  secre- 
tary to  Columbia  Branch  Manager  Joe  Jacobs. 
She  succeeds  Dorothy  Linn,  resigned. 

H.  A.  Parrott  will  open  the  Lakeland  Drive- 
in  near  Milford,  la.,  about  Sept.  1.  He  owns 
the  Strand  there  now. 

Paramount  Western  Division  Sales  Chief 
George  Smith  and  his  assistant,  Harold  Wirth- 
wein,  were  to  arrive  here  Aug.  26. 


PORTLAND 


Early  fall  rains  helped  first-run  box  offices, 
showing  both  new  and  re-issue  movie  fare. 

Included  in  the  new  $200,000  Dodge- Plymouth 
Home  of  S.  L.  Savidge,  Seattle,  is  the 
smallest  movie  theatre  in  the  country,  designed 
to  show  technical  and  sales  films. 

William  McCraw.  executive  director  Variety 
Clubs  International,  was  honor  guest  at 
luncheon  tendered  by  B.  F.  Shearer  Company 
at  the  Olympic  Hotel. 

Ford  Brasher,  recently  sold  his  Drive-In  near 
San  Diego,  Calif.,  and  is  vacationing  on  Puget 
Sound. 

William  C.  Gehring,  20th-Fox  assistant  gen- 
eral sales  manager,  and  Buck  Stoner,  western 
district  sales  manager,  are  holding  sales  con- 
ferences with  Chilton  Robinette,  Seattle  branch 
manager. 


CLEVELAND 


Mayland  Theatre,  half  million  dollar  neigh- 
borhood house  built  by  P.  E.  Essick,  Howard 
Reif  and  J.  S.  Jossey,  opened  on  Aug.  26  with 
Hollywood  fanfare,  including  Klieg  lights,  in- 
troduction of  invited  celebrities,  and  speeches  by 
civic  leaders.  John  Newkirk  is  manager. 

Helen  Ertle  in  charge  of  the  Berlo  concession 
stand  in  the  Lincoln  Theatre,  Massilon, 
owes  her  life  to  a  surgeon,  who  while  perform- 
ing a  minor  operation,  resorted  to  massaging  her 
heart  when  her  pulse  suddenly  stopped.  Phil 
Smith,  the  Drive-In  circuit  operator,  was  in 
town  on  business  last  week.  Traveling  via  hi> 
own  airplane,  E.  L.  Staub  of  Delphos  was  in 
town  buying  and  booking.  With  him  was  Robert 
(Cnufiiuicd  on  Page  28) 


Artist  with  ciiintz  and  Chippendale. 


WHEN  this  room  says  "home,  sweet 
home"  to  movie-goers,  it  also  speaks  in 
praise  of  its  creator — the  man  who 
dressed  the  set  so  understandingly. 

For  his  was  the  feeling  for  fabrics  and 
furniture  that  gave  the  set  its  "lived-in" 
look  .  .  .  that  made  it  so  truly  convey 
time  and  place,  and  catch  the  spirit  of 
the  actors'  roles. 


Whether  an  interior  is  modern  or 
medieval,  penthouse  or  "poverty  row," 
the  set  dresser's  artistry  makes  its 
atmosphere  authentic. 

An  important  contribution,  this — and 
one  that  is  reflected  to  the  full  by  faith- 
ful photographic  reproduction  .  .  .  un- 
failingly provided  by  Eastman's  famous 
family  of  motion  picture  films. 


EASTMAN   KODAK  COMPANY 

ROCHESTER   4,    N.  Y. 

J.  E.  BRULATOUR,  INC.,  DISTRIBUTORS 
FORT   LEE    .    CHICAGO    •  HOLLYWOOD 


28 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 

REGIONAL  NEWSREEL 


{Continued  from  Page  26) 

Boyd  of  Leipsig. 

Ronald  Gamble  of  the  Palace,  Akron,  is 
northern  Ohio  chairman  for  the  September 
Youth  Movement  Month.  Maurice  White  of 
Cincinnati  is  southern  Ohio  chairman.  August 
vacationists  include  MGM  Office  Manager  Dor- 
sey  Brown,  who,  with  his  wife  and  two  chil- 
dren, is  at  nearby  Alberta  Beach,  and  RKO 
Office  Manager  Otto  Braeunig,  who  went  to 
Michigan.  Sanford  Leavitt  of  the  Washington 
Circuit  and  Mrs.  Leavitt  last  Friday  celebrated 
their  ninth  wedding  anniversary.  Irving  Dreeben 
of  Nu-Art  Films,  Inc.,  was  a  visitor. 

John  Spurlock,  veteran  owner  of  the  Rex, 
Ottawa,  O.,  died  suddenly  in  his  sleep  last  week 
He  is  survived  by  his  92 -year-old  mother.  His 
wife  died  several  years  ago. 


PHOENIX 


The  Times  Theatre,  Mesa,  had  a  slight  scare 
when  150  feet  of  film  caught  fire  following  a 
sudden  power  shutoff.  No  damage  was  done, 
however,  except  to  the  film,  which  was  jerked 
from  the  projector  and  spliced.  The  per- 
formance continued  with  the  audience  unaware 
of  the  incident. 

Clarence  Shartzer,  manager  of  the  Flagstafif 
Theaters,  Inc.,  since  1939,  has  resigned  effective 
Aug.  30.  The  Rowena,  Chandler,  has  suspended 
shows  while  the  theatre  is  being  completely 
remodeled. 

The  Rialto,  Tucson,  has  changed  its  name 
to  the  Paramount  and  is  also  changing  its 
physical  setup.  A  new  marquee  has  been  added 
and  will  be  illuminated  by  searchlights  from 
the  roof  of  the  Congress  Hotel.  Other  im- 
provements include  a  new  cooling  and  heating 
system.  The  theatre  has  purchased  additional 
property  to  be  incorporated  into  the  present 
building,  with  plans  calling  for  a  revamped 
lobby  and  lounge.  Manager  Dana  Roehrig  fig- 
ures the  renovation  should  take  about  two 
months. 


TORONTO 


Famous  Players  Canadian  has  started  work 
on  three  additions  to  its  drive-ins — at  Windsor, 
London  and  Hamilton.  The  three  are  units  of 
Skyway  Drive-In  Theatres,  Ltd.  Rumor  that 
FP  had  acquired  control  of  Herb  Ochs'  two 
drive-ins  at  Toronto  proved  baseless.  Odeon 
Theatres  of  Canada  has  opened  new  Odeons 
at  Fort  William  and  Port  Arthur,  Ont.  Steve 
McManus  of  the  Odeon,  Kingston,  will  manage 
the  Fort  William  house  and  will  supervise  the 
one  at  Port  Arthur  which  will  have  Leo  Mc- 
Guire  as  manager. 

Archibald  H.  Newman,  film  and  Dominion 
Department  of  Trade  and  Commerce  liaison 
officer,  has  long  been  in  the  rubber  industry, 
recently  with  the  synthetic  plant  at  Sarnia, 
Ont.  Manager  Al  Perly  of  the  independent 
Biltmore,  Toronto,  claims  a  Canadian  long-run 
record  for  Columbia's  "Mating  of  Millie,"  now 
in  its  twelfth  week.  Limited  lighting  of  show 
windows  from  4:30  to  9  P.M.,  daily,  will  be 
permitted  when  the  dimout  in  Ontario  goes  into 
effect,  probably  in  September.  Canada's  Thanks- 
giving day  will  be  observed  as  a  legal  holiday 
on  Monday,  Oct.  11. 

Lilly  Whalen,  checkroom  attendant  at  Shea's 
Toronto,  is  being  congratulated  on  the  start  of 
her  SOth  year  in  show  business.   Her  first  job 


INDUSTRY  TOPICS,  INDUSTRY  TALK.  Officers  and  members  of  national  AlUed's 
newest  unit — Mid-Central  Allied — gathered  at  Cape  Girardeau,  Mo.,  last  week  for  a  pow- 
wow on  industry  matters  at  the  first  regional  meeting  of  the  organization.  Above,  top  row 
standing,  are:  Charles  Niles,  Anamosa,  Iowa,  national  Allied  secretary;  William  T.  Zimmer- 
man, Warrenton  Mo.;  Charles  Beninati  Carlyle,  111.;  E.  H.  Wieck,  Staunton,  111.;  Earl 
Vandiver,  Kennett,  Mo. — all  directors.  Bottom  row  seated:  Director  Andy  Dietz;  Secretary- 
Treasurer  Hugh  Graham;  President  Henry  HoUoway — all  of  St.  Louis;  Vice-President 
Jeff  Jefferis  of  Piedmont,  Mo. 


was  at  the  late  Jerry  Shea's  original  Yonge 
Street  Theatre.  Peter  Myers  has  resigned  as 
Toronto  branch  manager  for  Eagle  Lion  here 
to  take  a  similar  post  at  20th-Fox  Film 
Corporation  of  Canada,  where  he  succeeds 
Harry  J.  Bailey,  resigned  after  many  years 
of  service.  Reconstruction  of  Camp  Borden 
military  camp  included  two  movie  theatres. 


COLUMBUS 


Theatremen  here  are  wondering  just  how 
much  competition  they  will  face  when  the  $4,- 
500,000  Veterans  Memorial,  across  the  Scioto 
River  from  the  downtown  theatre  section,  is 
completed,  for  it  will  have  a  9,500-seat  conven- 
tion hall,  a  750-seat  recital  hall,  a  3,000-seat 
music  hall  and  a  large  exposition  hall.  The 
convention  hall  will  be  one  of  the  two  first 
units  to  be  constructed. 

Chancellor  Brothers,  operators  of  the  Rex, 
.-Xrcanum,  O.,  have  begun  remodeling  that  old 
showshop.  Gertrude  Zweig,  secretary  to  Loew's 
Central  Division  Manager  Martin  C.  Burnett, 
spent  her  vacation  in  Florida.  Mr.  and  Mrs. 
J.  Real  Neth  have  returned  from  a  trip  to  New 
York.  Republic  Cincinnati  Manager  George 
Kirby  was  a  visitor  here,  calling  on  Central 
Ohio  exhibitors.  "Shifty"  Bolen,  manager  of 
Academy  circuit's  Arlington,  was  among  vaca- 
tioners. 

Manager  Carl  Rogers  of  Loew's  Broad  will 
play  host  at  a  screening  of  the  MGM  film,  "The 
Search,"  to  honor  carriers  of  the  Columbus 
Dispatch  and  Ohio's  typical  farm  family. 

INDIANAPOLIS 

Ed  Campbell,  with  headquarters  in  Indian- 
apolis, who  operates  drive-ins  in  Indiana  and 
Kentucky,  is  building  a  deluxe'  colored  house 
in  Lexington,  Ky.,  to  be  called  the  Lyric. 
Formal  opening  will  be  Oct.  1.  Alex  and  Jack 
Manta,  South  Bend,  Ind.  are  building  the  new 
Niles  Out-Door  Theater,  .five  miles  north  of 
the  city,  on  route  31. 

William  Carroll,  executive  secretary  of  the 
Allied  Theatre  Owners  of  Indiana,  went  to 
Philadelphia    to    meet    with    Syd  Samuelson, 


chairman  of  the  Allied  Caravan,  and  discuss 
plans  for  moving  the  Caravan  offices  to 
Indianapolis. 

Boyd  Sparrow,  manager  at  Loew's  Theater, 
is  spending  his  vacation  in  Washington,  D.  C, 
his  home  city.  Due  to  increased  attendance,  Joe 
Million  has  purchased  100  in-car  speakers  for  his 
drive-in  at  Veedersburg,  Ind.  Film  Classics 
Manager  Sam  Abrams  spent  several  days  in 
Chicago  at  the  offices  of  Alliance  Circuit.  Fred 
Dolle  of  the  Fourth  Avenue  Amusement  Co., 
visited  Terre  Haute,  Ind.,  looking  over  the 
remodeling  of  the  Hippodrome. 

At  a  recent  meeting  of  the  Terre  Haute 
Theatres  Association,  the  following  officers  were 
elected;  J.  B.  Stine,  president;  Mrs.  Grace 
Reinking,  vice-president,  and  Abe  Kaufman, 
secretary-treasurer.  Mrs.  Mary  Werling,  secre- 
tary at  20th-Fox,  lost  her  hubsand  Aug.  13. 
He  had  been  ill  for  almost  a  year. 


ARE  SHOWMENS 
CHOICE  EVERYWHERE! 


FINEST  QUALITY*  P  D  Q  SERVICE 


OUTDOOR  1 
REFRESHMENT  ' 
CONCESSIONAIRES 
from  Coast  to  Coasti 
over  y^  Century^ 

Slow  Specializing^ 
in  Refreshment  I 
'     Service  for  1 
RIVE-IN  THEATRES/ 

SPORTSERVICE,  Inc.  JACo/.^  ukos. 
HURST  BIDG.           BUFFALO  N  Y. 

Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTEIh  has  it! 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 

REGIONAL  NEWSREEL 


29 


HARTFORD 


Mrs.  Estelle  O'Toole,  executive  secretary  to 
Henry  L.  Needles,  Warner  Theatres  Hartford 
district  manager,  is  vacationing  at  Virginia 
Beach,  Va.  Howard  K.  Richardson,  Sr.,  part- 
ner in  the  State,  New  Britain,  leaves  Aug.  29 
for  Cape  Cod.  Joe  Borenstein,  Strand,  New 
Britain,  returned  from  Clinton,  Conn.  Eliza- 
beth Ralston  of  the  Allyn,  Hartford,  came  home 
from  Maine.  Al  Lessow,  assistant  at  the  Poli, 
Waterbury,  Conn.,  vacationed  in  Hartford  and 
New  York. 

New  Faces :  Margaret  McCarthy  has  been 
promoted  from  cashier  to  assistant  manager. 
Center,  Hartford.  Julian  Eaton  was  named 
assistant  manager,  Warner,  Lynn,  Mass.  Ray- 
mond Ritchie  joined  service  staff,  Allyn,  Hart- 
ford. Sellavision  Corp.,  and  Community  Amuse- 
rnent  Corp.,  both  oi  Hartord,  filed  certificates 
of  organization  with  the  Secretary  of  State; 
with  former  concern  listing  J.  Quentin  Breen, 
George  L.  Hatmaker,  and  C.  Sterling  Wyckoff 
as  officers,  and  amount  paid  in  cash,  $3,750; 
Community  officers  include  William  Hamlin, 
Thomas  Ward,  and  Robert  L.  Cookingham ; 
amount  paid  in  cash,  $3,030. 

Music  Box  Theatre,  New  Britain,  closed  for 
a  month,  has  reopened.  Partners  there  are 
Frank  Smulski  and  Casimer  Jachimowski. 


MINNEAPOLIS 


An  anti-tax  program  similar  to  the  one  used 
in  St.  Paul,  Minn.,  was  organized  by  Fargo, 
N.  D.,  exhibitors  to  defeat  a  pending  city  tax 
increase  on  admissions.  The  city  council  of 
Fargo  voted  against  the  proposal  4  to  1. 

Independent  theatre  owners  of  the  Twin 
Cities  soon  will  start  negotiating  new  wage 
contracts  with  the  projectionists  as  current 
agreements  near  expiration. 

Miner  Amusement  Company  will  erect  a 
6S0-car  drive-in  to  cost  around  $100,000  four 
miles  south  of  Chippewa  Falls,  Wis.  The  circuit 
operates  houses  in  Chippewa  Falls,  Rice  Lake, 
Ladysmith  and  other  Wisconsin  cities.  Com- 
pletion is  expected  by  April  1,  1949. 

In  a  sharply-worded  letter  to  Robert  Mochrie, 
RKO  sales  head.  North  Central  Allied  pro- 
tested the  plans  of  a  local  RKO  salesman  to 
build  a  theatre  in  Bloomington  suburb,  com- 
peting with  established  customers  of  RKO. 


ATLANTA 


Tom  Jones  is  back  at  his  desk  at  Exhibitors 
Service  after  a  Florida  vacation  and  a  hospital 
check-up.  Rube  Joiner  has  quit  as  Warner 
booker  and  joined  Republic  as  a  salesman. 
R.  H.  Rowbuck,  formerly  with  Republic  and 
later  with  Exhibitors  Service,  has  resigned  from 
the  latter  to  become  a  Selznick  salesman.  Sue 
Foster  is  a  new  employee  at  Exhibitors  Serv- 
ice. J.  C.  McPerson  is  the  new  manager  of  the 
Hopewell,  Hopewell,  Ga.  Dick  Keating  has  been 
transferred  from  the  Paramount  booking  de- 
partment here  to  the  Albany,  N.  Y.,  branch. 

The  Atlanta  Variety  Club  held  its  annual 
outing  last  week  at  the  Brookhaven  Country 
Club. 

Jimmy  Wilson  of  Moore  and  Wilson  Enter- 
prises has  returned  from  a  Florida  visit.  Ed 
Rice  of  the  Rebel  Poster  Exchange  is  back 
from  a  vacation.  Martha  Willoughby  of  Colum- 
bia  is  home  after  an  illness.    Mrs.  Frances 


GolierSt  Beware! 

If  you  happen  to  be  around  New 
Haven,  Conn.,  and  want  to  play  golf,  we 
can  recommend  the  Racebrook  Country 
Club  where  all  the  film  folk  do  their  daily 
nine  or  18. 

But  if  you  get  a  chance  to  play  with 
I.  J.  Hoffman  from  that  part  of  the  coun- 
try, take  a  tip  and  don't  get  too  ambi- 
tious about  the  stakes. 

"I.  J."  during  the  local  tournament  up 
there  this  week  got  hotter  than  a  fire- 
cracker and  came  in  with  a  snazzy  78,  and 
brother  golfers,  that's  really  playing  golf. 
'Course,  "I.J."  can  beat  duffers  like  me 
but  he  didn't  find  it  so  easy  with  a  guy 
named  Bob.  George  Denbow  of  NSS 
rounded  out  the  foursome. 

P.S.  The  "loot"  was  terrific.  They  had 
far  more  prizes  and  gifts  than  they  had 
players,  so  when  we  left  for  the  trip  back 
to  New  York  it  looked  as  though  the 
local  Variety  Club  would  fall  heir  to  the 
excess  for  auctioning  purposes  to  enrich 
its  Heart  Fund. 

Our  thanks  again  to  the  committee  for 
another  grand  day  with  two  nice  guys. 

CHICK 


Tucker,  Columbia  booking  department,  is  back 
from  vacation.  The  Lake,  London,  Tenn.,  had 
closed  due  to  lack  of  business. 

Lamar  McGarity,  Columbia  booking  depart- 
ment, is  the  father  of  a  new  son.  Mrs.  Alileen 
Stevefts,  same  company,  expects  a  "blessed 
event"  soon. 

Among  recent  visitors  to  film  row  were : 
Sidney  Laird,  Al-Dun  Amusement,  West  Point ; 
P.  L.  Taylor,  Dixie,  Columbus ;  J.  H.  Thomp- 
son of  Martin  and  Thompson,  Hawkinsville ; 
H.  Greene,  Amusement  Company,  Albertsville, 
Ala.,  and  R.  E.  Hooks  who  has  an  Alabama 
circuit.  N.  H.  Waters,  Sr.,  and  his  son  Dick 
have  returned  to  Birmingham,  Ala.,  after  an 
Atlanta  visit. 


New  Theatres 


Baltimore — Lou  Gaertner,  Ritz  Enterprises,  has 
broken  ground  in  Dundalk  for  another  new  theatre. 

Philadelphia — A  drive-in,  the  Ridge,  is  under  con- 
struction north  of  Conshohocken. 

Denver — J.  H.  Roberts,  owner  of  the  Cover  and 
USA,  Ft.  Morgan,  Colo.,  is  building  a  300-car  drive-in 
there. 

St.  Louis — Maurice  Schweitzer  announced  plans  for 
an  800-1, 000-car  drive-in  at  East  Alton,  111.  Contract 
has  been  signed  for  construction  of  the  long-awaited 
Lions  Theatre,  o*  400  to  500  capacity,  at  Troy,  111. 

Hempstead,  L.  I. — A  1,500-seat  iilm  theatre  is 
planned  for  Island  Trees,  L.  I.,  if  the  Hempstead  towm 
boards  grants  a  requested  zone  change. 

Memphis — Walter  Parham  will  erect  the  Astor  The- 
atre, to  cost  around  $75,000,  across  the  street  from  his 
present  Royal. 

Monroe,  N.  Y. — Walter  ad  Carlisle  Neithold  an- 
nounce immediate  construction  here  of  theatre  to  seat 
around  1,000. 

Avalon  Village,  Calif. — A  1,000-seat  theatre  to  cost 
around  $250,000  has  been  announced  for  this  com- 
munity. 

Mission,  Kan. — Johnson  County  Drive-In,  Inc.,  a 
Dickinson  circuit  subsidiary,  has  started  construction 
on  an  800-car  drive-in  on  Highway  10,  south  and  west 
of  this  city.  It  will  have  a  rear  exit.  The  tower  is  set 
540  feet  back  from  the  highway.  An  Oct.  15  opening 
is  hoped  for. 

East  Hartford,  Conn. — Morris  Keppner  has  obtained 
Dermit  to  build  a  688-seat  theatre  on  Burnside  Ave. 
Cost,  $40,000. 

West  Memphis,  Tenn. — Lonnie  and  Zell  Jaynes  of 
Trumann  and  Fred  Gaynes  of  Lepanto  have  a  permit  to 
erect  the  1,050-seat  Joy  Theatre  here.  Cost,  $125,000. 

Minneapolis — The  Miner  Amusement  Company  will 
build  a  650-car  drive-in  to  cost  around  $100,000  four 
miles  south  of  Chippewa  Falls,  Wis.,  for  operation 
starting  next  April  1. 

Hartford,  Conn. — Philip  W.  Maher  has  filed  appli- 
cation to  build  a  drive-in  in  Suburban  Bloomfield,  Conn. 

Omaha — Wallace  Deupree  has  bought  ground  in 
Woodbine,  la.,  on  which  lie  will  build  a  500-seat  theatre. 


WASHINGTON 


Vylla  Poe  Wilson,  of  the  Washington 
Times- Herald's  Women's  Page,  devoted  her  en- 
tire column  on  Aug.  19  to  the  Variety  Club 
Welfare  Activities,  and  the  work  of  Mrs.  Sara 
Young  and  her  committee  of  women  in  the 
Annual  Welfare  Awards  Drive.  She  gave  a 
luncheon  for  the  members  of  her  committee  at 
the  Carlton  Hotel  last  week. 

Frank  Boucher,  general  manager  of  K-B 
Theatres,  was  guest  columnist  for  Arnold  Fine, 
of  the  Washington  Daily  News,  on  Aug.  16. 
In  his  column  he  said:  "I  think  that  in  the 
very  near  future  there  may  be  somewhat  of  a 
marriage  between  television  and  motion  pictures 
as  has  happened  between  radio  and  the  motion 
picture  industry.  I  think  the  major  producers 
and  studios  on  the  Coast  will  shortly  produce 
outstanding  feature  attractions  that  can  be 
televised." 

John  Marcon,  manager  of  the  Metropolitan 
Theatre,  announces  the  birth  of  a  daughter, 
Pamela  Leigh. 

Columbia  publicist,  Sid  Zins,  is  back  from 
his  honeymoon,  which  included  driving  over 
2,500  miles  and  covering  Montreal  and  Quebec. 
Marjorie  Kitzmiller  is  the  new  secretary  of 
Earl  Yates  of  the  Warner  contact  department. 
Larry  Snoots,  manager  of  Warner's  Sheridan, 
was  hospitalized  recently. 


MILWAUKEE 


The  old  Davidson  Theatre,  Beaver  Dam,  Wis., 
is  being  partly  torn  down  to  make  way  for  a 
modern  600-seat  theatre  for  October  opening. 
Fox  Wisconsin  will  operate  it  as  well  as  the 
Odeon,  same  town.  The  Gilman  at  Medford, 
Wis.,  which  opened  recently,  was  completed  in 
seven  weeks,  there  being  no  shortage  of  ma- 
terial or  labor.  Frank  Kinas  is  owner  and 
operator. 

Ground  was  broken  in  Grafton,  Wis.,  for  the 
500-seat  Grafton  Theatre  for  the  M  &  E 
Theatre  Management  Corporation  of  Milwau- 
kee. Theatre  was  planned  as  long  ago  as 
February  1947.  Mark  Morgan  and  Harry 
Melcher  are  corporation  partners.  Standard 
Theatres  of  Milwaukee  has  another  drive-in 
in  prospect,  this  time  on  Highway  41  between 
Neenah-Menasha  (twin  cities)  and  Appleton. 
It  will  accommodate  800  cars. 

Arthur  George,  75,  of  Manitowoc  died  there 
recently.  He  and  his  brother  John  built  the 
1,400-seat  Capitol,  the  first  large  house  in  that 
city.  Archer  Bros,  operated  the  house  for  three 
years,  then  the  George  brothers  took  it  over. 


BALTIMORE 


Joe  Quade,  Highland  Theatre  operator,  is  ill 
in  Mercy  Hospital.  Lee  Vogelstein  and  his 
bride,  the  former  Shirley  Perlmutter,  are  honey- 
mooning in  Florida 

At  Variety  Club  outing  at  Camp  Ritchie 
the  exhibitors  beat  the  salesmen  in  baseball  by 
a  12-9  score. 

Harry  Silver  whose  Overlea  theatre  reopens 
on  Sept.  12,  has  announced  the  marriage  of 
{Continued  on  Page  30) 


New  Ideal  Theatre  Chairs 
JOE  HORNSTEIN  has  it! 


30 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 

REGIONAL  NEWSREEL 


{Continued  from  Page  29) 
his  daughter  for  the  17th  at  the  Belvedere 
Hotel.  Mrs.  Danny  Rosenthal's  back  from  an 
Ocean  City  .  holiday.  Irving  Cohen,  Capitol 
Films,  is  back  from  a  5,(X)0-mile  auto  trip 
around  the  country.  Mr.  and  Mrs.  Bill  Myers, 
Echo  and  Deluxe,  are  off  to  Atlantic  City  for 
a  10-day  vacation.  Mr.  and  Mrs.  Dick  Wor- 
man,  Columbia  Theatre,  are  vacationing  on  the 
Eastern  Shore,  as  are  Mr.  and  Mrs.  Joe  Young 
oi,  United  Artists.  Len  Smelters  is  spending 
weekends  at  the  William  P.  Mullins  summer 
home  on  the  Chesapeake.  Mr.  and  Mrs.  Jack 
Whittle,  Avenue  Theatre,  are  vacationing.  Mr. 
and  Mrs.  Bill  George,  Carey  Theatre,  are 
holidaying,  as  are  the  Emery  McClellans  of  the 
Windsor. 

George  Sullivan  is  the  new  manager  of  the 
Wicomico,  Salisbury,  replacing  Arthur  Mc- 
Colgain.  Ray  Trumbule,  New  Theatre,  Leon- 
ardtown,  is  bragging  about  his  new  son.  Lou 
East,  New  Theatre  operator,  is  out  ill.  Margie 
Daniels  is  the  new  cashier  at  the  Valencia, 
replacing  Ann  Alban. 

The  Valley  Welfare  Club  of  Sam  Roth's 
Valley  Enterprises  will  hold  its  first  recreational 
activities  Sunday  (29)  at  the  Massanutten 
Caverns,  Virginia. 


HARRISBURG 


Plans  are  advancing  for  the  state-wide  ob- 
servance of  Pennsylvania  Week,  with  many 
activities  scheduled  for  Harrisburg.  Among  the 
events  in  the  Capital  City  are  the  planned 
appearances  of  Hollywood  personalities,  ar- 
ranged by  local  exhibitors  in  conjunction  with 
Commonwealth  officials. 

Manager  Sam  Gilman,  Loew's  Regent,  re- 
turned from  his  vacation  in  Atlantic  City  in 
time  to  attend  the  sneak  preview  of  "A  Date 
With  Judy,"  which  comes  in  for  its  regulaT  run 
for  Labor  Day. 

Vacationers  locally  include :  Sam  Rubin, 
operator,  in  Cleveland ;  Bill  McKay,  main- 
tenance man,  Cape  May;  Richard  Jackson, 
porter,  all  of  Loew's  Regent ;  and  Ruth  Starry, 
Senate  cashier,  in  Wildwood,  N.  J. 


CHICAGO 


Circuit  Head  Van  Nomikos  attended  the 
Ahepa  convention  in  Detroit  in  furtherance  of 
the  organization's  drive  to  raise  $50,000,000  to 
aid  war-torn  Greece  through  its  360  chapters 
in  this  country. 

John  Dromey,  Great  States  booking  direc- 
tor, will  go  to  Miami  next  month  and  there  be 
joined  by  his  son  for  a  vacation  trip.  Frank 
Millspaugh  of  the  Alliance  circuit  is  vacation- 
ing at  Hoosier  Highland,  Ind.  Natalie  Kalmus, 
Technicolor  color  director,  was  a  local  visitor. 
Ashton  Stevens  of  the  Herald  American,  dean 
of  amusement  critics,  is  slowly  convalescing 
from  his  recent  illness. 

Leo  Salkin,  veteran  booker  for  film  theatres, 
this  month  celebrates  his  40th  year  in  theatre 
business.  Fred  and  Thpr  Matthews  and  Bob 
Gardner  of  Motiograph  attended  the  operators' 
convention  in  Cleveland.  T.  S.  Dariotis  and 
H.  S.  Knudsen  are  now  editors  of  the  monthly 
Alliance  Nezvs  and  Vieivs,  house  organ  for 
the  circuit,  and  doing  a  fine  job. 

Edward  Hill  Amet,  87,  is  dead.   He  was  a 


New  Mirrophonic  Sound 
JOE  HORNSTEEN  hag  if 


No  Gambling^ 
It's  an  Election 

East  St.  Louis'  coming  elections  cast 
their  dark  reflection  on  bank  nights  as 
police  there  ordered  suspension  of  that 
operation  in  theatres.  The  order,  which 
apparently  came  after  Police  Commis- 
sioner John  T.  English  declared  an  in- 
vestigation had  disclosed  "there  is  no 
gambling  in  the  city,"  cut  out  $1,000 
night  drawing  at  the  Publix  Great  States 
Majestic,  the  Frisina's  Roxy  and  the 
Esquire.  Police  Chief  Henry  C.  Bishop 
reportedly  ordered  word  carried  to  the 
managers  to  cancel  the  events. 


partner  of  George  K.  Spoor  in  the  development 
of  motion  picture  production  here  and  helped 
found  the  old  Chicago  Essanay  studio,  home  of 
many  later  Hollywood  stars. 


BOSTON 


The  new  500-car  Million  Dollar  Drive-In 
Theatre  which  opened  at  Dedham,  one  of  Bos- 
ton's swank  suburbs,  last  week,  is  owned  and 
operated  by  Michael  T.  Redstone,  former  partner 
of  Lou  Walters  in  The  Latin  Quarter  and 
Mayfair.  First-run  pictures  are  to  be  shown 
with  an  occasional  stage  show.  The  1,400-seat 
Beacon  Hill  Theatre,  formerly  the  Beacon,  will 
open  here  within  the  next  two  weeks  with  a 
first-run  policy  after  being  remodelled  and  mod- 
ernized. The  Modern  Theatre  for  years  a 
second-run  house,  has  been  converted  into,  a 
first-run  by  M  &  P  Theatres  after  being  com- 
pletely redecorated. 

Ken  Prickett,  MGM  exploiteer,  is  attempting 
to  organize  the  press  agents  of  this  district  into 
a  body  to  meet  at  least  twice  monthly  to  dis- 
cuss problems  current  to  all  of  them.  While 
Ralph  Banghart,  RKO  publicist,  is  vacationing 
Mary  Henneberry  is  filling  in  for  him. 

Gunmen  held  up  cashier  Mary  Casey  this 
week  at  the  Orpheum  Theatre  on  Cross  Street, 
Somerville,  and  bagged  $112.97.  Miss  Casey 
was  substituting  for  the  regular  cashier. 


ST.  LOUIS 


Christ  Zotos,  manager  of  the  Roosevelt 
Theatre,  St.  Louis,  reported  to  the  police  that 
he  was  pulled  from  the  steps  of  his  car,  slashed 
in  the  face  with  a  knife  and  knocked  down  by 
a  Negro  who  escaped  with  the  theatre's  $200 
night's  receipts  late  on  the  night  of  Aug.  16. 
Zotos  received  emergency  treatment  at  City 
Hospital. 

Two  $50,000  personal  injury  damage  suits 
have  been  filed  here  by  Cecil  M.  Duncan  and 
Lee  Thompson  against  the  operators  and  the 
owners  of  the  Senate  Theatre,  alleging  they 
sustained  permanent  injuries  when  the  roof  of 
en  adjacent  building  collapsed  and  fell  on  the 
Senate  causing  small  portions  of  the  theatre 
roof  to  fall  through  and  injuring  them. 

Mr.  and  Mrs.  J.  O.  Jefferis  of  Piedmont,  Mo., 
recently  celebrated  their  golden  wedding  anni- 
versary. Harold  Brandtetter  is  the  new  manager 
of  the  Lee,  New  London,  Mo. 

The  five  per  cent  amusement  admission  tax 
ordinance  of  Richmond  Heights,  Mo.,  becomes 
effective  Sept.  1.  Justus  Garard,  owner  of  the 
Woodbine,  Carthage,  111.,  broke  his  foot  while 
sliding  down  a  playground  slide  with  his  young 
daughter. 


DES  MOINES 


State  tax  commission  reported  theatres  paid 
in  a  total  of  $154,643  for  the  2  per  cent  state 
sales  tax  which  was  collected  by  the  houses 
during  the  first  three  months  of  1948.  The  tax 
collected  represented  box  office  receipts  of 
$7,700,000  for  the  three-month  period.  A  total 
of  1,254  operators  filed  returns. 

J.  P.  Lannan,  West  Point,  la.,  exhibitor, 
was  named  chairman  of  an  Allied  screening 
committee  by  A.  C.  Myrick,  president.  Allied 
Independent  Theatre  Owners  of  Iowa  and 
Nebraska.  Frank  Good  of  Red  Oak,  Iowa,  and 
Oscar  Hanson  of  Omaha  will  serve  with 
Lannan. 

The  next  board  meeting  of  the  Allied-Inde- 
pendent Theatre  Owners  of  Iowa  and  Nebraska 
will  take  up  allegations  of  an  attempt  to  set  up 
illegal  clearances  by  a  print  shortage  in  both 
the  Des  Moines  and  Omaha  exchanges. 


NEW  YORK 


Betty  Smith  is  quitting  20th-Fox  to  live  in 
California.  That  exchange  incidentally  is  sched- 
uled to  close  its  screening  room  Sept.  3,  which 
means  three  projectionists  will  be  out  of  a  job. 

Filmrowite  Henry  Hunger  is  still  home  re- 
covering from  a  spinal  operation.  Dave  Miller 
has  quit  United  Artists  shipping  room  to  go  to 
Pathe  laboratories.  Bess  Goldstein  Allen  is  back 
at  work  after  a  month  off  to  fight  a  thyroid 
condition.  Vacationists:  Ben  Levein  just  back; 
Pat  Macrone  just  going;  Harry  Newman  also 
just  going;  ditto  Ann  Jones  of  20th-Fox. 

William  Jay  Hamborsky  and  wife — the  for- 
mer Helen  Elizabeth  Steinmeyer — are  back 
from  their  honeymoon,  following  a  wedding 
July  16.  He's  the  manager  of  the  Fabian  Capitol 
on  Staten  Island.  Milton  Harris  has  resigned 
after  two  years  as  promotion  manager  of  Film- 
ack's  New  York  plant. 


NEW  ORLEANS 


Mat  Sheridan,  Twentieth  Century-Fox  New 
Orleans  branch  manager,  is  vacationing  in  the 
Georgia  monntains. 

Richard  Barnes,  of  New  Orleans,  has  been 
added  to  the  staff  of  the  Universal  exchange, 
as  assistant  booker.  Republic  Inspectress  Vera 
Wagner  is  vacationing  at  Biloxi,  Miss.  It  was  a 
Panama  City,  Fla.,  vacation  for  Mrs.  Lorraine 
Cass,  secretary  at  Universal. 


CINCINNATI 


Lee  Goldberg,  Popular  Pictures,  plans  to  at- 
tend the  Realart  convention  of  franchise  holders 
in  New  York,  Sept.  18,  at  the  Waldorf-Astoria. 
Lloyd  Krause  is  the  new  Columbus  salesman  for 
RKO  ;  and  Mark  Cummens,  former  Columbus 
representative,  is  now  handling  Dayton  terr.- 
tory.  Bob  Sands  has  rejoined  United  Artists  as 
Kentucky  salesman.  Among  out-of-town  visitors 
to  the  film  row  were  Bud  Gilliam,  Warner. 
Cleveland  booker;  and  Elmer  Lux,  of  Darnell 
Theatres,  Buffalo,  N.  Y. 

Bert  Stearn  '  re^ifnt  of  Co-Operative  The- 
atres Service,  Pittsburgh,  was  in  town  confer- 
ring with  local  manager  Bill  Borack.  St;a.n 
announced  the  acquisition  of  the  following  the- 
atres to  the  circuit :  Park  and  State,  Pt.  Pleas- 
ant, W.  Va. ;  and  Custer  and  State,  Charleston, 
Dunbar  and  new  Price,  Dunbar,  W.  Va. 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 

REGIONAL  NEWSREEL 


31 


PLAqUE  MARKS  SHOWMAN'S  MILESTONE.  Employes  ot  the  Wallace  Theatre 
Circuit,  now  numbering  100,  paid  honor  to  Wallace  Blankenship,  founder  of  the  Texas 
chain  in  1923,  at  a  twenty-fifth  anniversary  luncheon  in  Lubbock  recently.  In  photo  above, 
L.  E.  Webb,  city  manager  of  the  Levelland  Theatres  and  an  employe  of  Mr.  Blankenship 
for  10  years,  presents  a  sterling  silver  plaque  as  a  gift  from  Wallace  Theatre  employes  to 
Mr.  and  Mrs.  Blankenship.  The  Texas  theatreman  started  with  a  portable  outfit,  but  after 
a  year  of  trying  experiences  traveling  from  town  to  town,  decided  to  build  a  theatre 
in  Levelland.  This  house  still  stands  and  is  known  as  the  Old  Rose  Theatre. 


SALT  LAKE  CITY 


Eagle  Lion  Ad-Publicity  Vice-President  Max 
E.  Youngstein  visited  EL  Manager  Art  Jolley 
and  his  staff.  Gill  Sussler,  new  Paramount  sales- 
man, has  been  assigned  to  the  Montana  terri- 
tory, replacing  Dave  Frazer.  Monogram- Allied 
Artists  Booker  Harriet  Rich  is  en  route  back 
from  a  Seattle  vacation  trip.  Twentieth  Century- 
Fox  Manager  Charles  Walker  is  calling  on  Mon- 
tana exhibitors.  Paramount  Manager  Frank  H. 
Smith  is  back  from  the  same  area.  Former 
Paramount  salesman,  Allen  Hyde,  called  on 
friends  here. 

Western  Star  Russell  Hayden,  vacationing  at 
Heber  City,  Utah,  will  act  as  grand  marshal 
and  honorary  mayor  and  county  sheriff  while 
there.  Viking  Pictures  President  Sullivan  C. 
Richardson  is  here  from  Chicago  to  supervise 
the  filming  of  Salt  Lake  City  and  the  Great 
Salt  Lake  as  part  of  a  special  program  designed 
to  publicize  the  state. 


DENVER 


The  annual  picnic  and  golf  tournament  of 
the  Rooky  Mountain  Screen  Club  at  Park  Hill 
country  club  Aug.  31  is  expected  to  be  a  sell- 
out. Golfers  will  tee  off  at  9,  with  sports  to 
follow.  In  the  evening  prizes  will  be  awarded 
and  a  dinner  and  dance  will  be  enjoyed. 

Otto  Bartusch,  former  assistant  manager  cf 
the  Paramount,  is  managing  the  Oriental,  which 
has  been  thoroughly  remodeled  and  redecorated. 

The  four  Fox  Intermountain  Theatres  dis- 
tricts will  hold  regional  meetings  next  week. 
The  southern  and  Denver  city  districts,  headed 
by  Harold  Rice  and  Harry  Huffman  respec- 
tively, will  meet  in  Denver  Aug.  31-Sept.  1  at 
the  division  offices.  The  northern  and  Montana 
districts,  headed  by  Day  Davis  and  Hall  Baetz 
respectively,  will  meet  at  Pocatello,  Idaho, 
Sept.  1-2.  Frank  H.  Ricketson,  president,  will 
give  the  principal  talk. 

Charles  Fogle,  in  charge  of  MGM  exchange 
maintenance,  was  here  looking  things  over  at 


the  local  branch.  The  Victory  is  getting  a  new 
marquee,  front,  lo;bby,  seats,  carpets,  and  is  being 
given  a  general  going  over  to  the  tune  of  about 
$75,000. 

Twentieth  Century-Fox  Publicist  Frank  Jen- 
kins went  to  the  west  coast  for  his  vacation. 
Mrs.  Edward  Zorn  has  improved  the  Zorn, 
Benkelman,  Neb.,  with  the  addition  of  new 
International  seats  bought  from  Western  Serv- 
ice &  Supply. 


LOUISVILLE 


The  polio  ban  against  children  attending 
public  gatherings  in  Frankfort,  Ky.,  in  effect 
since  July  20,  has  been  lifted  by  Mayor  Arthur 
C.  Jones. 

A  charter  has  been  granted  to  Southway 
Movie  Parks,  Inc.,  Louisville,  $10,000  capital 
stock.  Incorporators  are  Ben  Hopkins  and 
Mary  L.  Hopkins  of  Indianapolis  and  F.  L. 
Sievening,  New  Albany,  Ind. 

A  number  of  Louisville  neighborhood  theatres 
have  raised  admissions  for  adults  to  30  cents, 
from  26;  and  children  15  cents  from  the  pre- 
vious 12.  Bob  Enoch  will  call  his  new  500-seat 
drive-in  at  Elizabethtown,  Ky.,  the  Star-Lite. 
It  is  under  construction  but  opening  won't  be 
till  next  season.  Edgar  Barnett,  merchant  of 
Sacramento,  Ky.,  has  bought  equipment  for  his 
new  theatre,  to  open  about  Sept.  10,  from  the 
Falls  City  Theatre  Equipment  Company,  Louis- 
ville. Pharaoh  Johnson  has  added  new  popcorn 
equipment  to  his  Virgie  in  Virgie,  Ky. 


SAN  FRANCISCO 


The  American  Broadcasting  Company's 
KGO-TV  starts  its  construction  of  the  city's 
first  television  station  in  a  massive,  sprawling 
antique  mansion  formerly  owned  by  Adolph 
Sutro  III,  grandson  of  the  pioneer  mayor. 

San  Francisco's  film  industry  continues  activi- 
ties in  "Salute  to  Young  .A.merica,"  doing  its 
part  toward  helping  combat  juvenile  delin- 
quency. On  Sept.  1  free  shows  of  a  feature, 
cartoons  and  a   short  talk  by  a  member  of 


either  the  Police  department  or  the  FBI  are 
being  presented  for  all  youngsters  in  each  of 
the  city's  80  theatres.  Boy  managers  are  being 
assigned  to  each  theatre  and  the  outstanding 
newsboy  of  each  local  paper  will  be  feted  on 
the  stages  of  downtown  houses. 

Graham  T.  Kislingbury,  district  representa- 
tive of  Universal  Studios,  and  wife  announced 
birth  of  a  daughter,  Linda  Marion,  at  Mills 
Memorial  Hospital. 

A  "relenting"  on  the  part  of  San  Francisco's 
Musician's  Union  Local  6  led  to  withdrawing  the 
stipulation  of  a  "full  orchestra  in  the  pit"  for 
all  personal  appearances  of  motion  picture  stars. 

Bea  Gardner,  secretary  of  Comptroller  Henry 
Resch,  Golden  State  circuit,  is  ill  at  St.  Joseph 
Hospital. 


NEW  HAVEN 


By  unanimous  vote.  Variety  Club  of  Con- 
necticut, Tent  31,  agreed  to  participate  in  the 
building  of  a  monument  honoring  the  late 
Father  Flanagan,  a  project  which  Variety  Inter- 
national is  undertaking.  Hugh  Maguire  of 
RKO,  was  appointed  chairman  of  the  house 
committee  to  purchase  furniture  for  the  new 
club  rooms.  Other  members  are  Herman  M. 
Levy,  Frank  Meadow,  Sam  Germaine,  Hymie 
Levine,  Lou  Phillips,  Sam  Wasserman,  Harry 
Lavietes  and  A.  J.  Mattes. 

Walter  Silverman  of  Columbia,  chairman  of 
the  state  committee  for  the  Will  Rogers 
Memorial  Hospital,  reported  that  within  a  few 
days  plans  will  be  consummated  for  the  part 
the  industry  of  Connecticut  will  play  in  raising 
funds. 

Al  Pickus,  Stratford  exihibitor,  was  con- 
fined to  his  bed  with  a  bad  case  of  sunburn. 
James  Van  Home,  salesman  for  20th-Centur\- 
Fox  has  resigned. 


VANCOUVER 


Harry  Thornton,  Eagle  Lion  shipper,  re- 
signed and  will  make  his  home  in  Winnipeg. 
He  is  succeeded  by  Bill  Howell  recently  re- 
turned from  England  where  he  was  with  the 
J.  Arthur  Rank  studios  and  worked  on  the 
Modern  Age  shorts.  Joe  Dalman,  Columbia 
shipper,  also  left  film  industry  and  will  enter 
the  lumber  business  in  British  Columbia. 

Recent  Vancouver  visitors  were  Haskell 
Masters,  Warner  Bros.  Canadian  head;  Harvey 
Harlick,  Columbia  sales  manager ;  R.  C.  Steel, 
operator  of  a  circuit  in  northern  British  Colum- 
bia ;  Fred  Wilcox,  MGM  director  here  on  a 
talent  hunt,  and  Eric  Williams,  of  the  Warner 
studios  at  Hollywood. 

Rose  Innacone,  Warner  secretary,  was  mar- 
ried to  Doug  Isman,  International  Film  booker. 
Rhoda  Bradley  of  the  Orpheum  became  the 
bride  of  Walter  Hellieson. 


Film-Picking  Mayor 

It  is  His  Honor,  the  mayor  of  the  town 
who  will  provide  film  fare  for  his  constit- 
uents at  Picayune,  Miss.  W.  L.  "Pick" 
Mosely,  owner  of  the  Pick  and  Ritz 
Theatres  at  Picayune,  was  nominated 
mayor  of  the  city  in  the  democratic  pri- 
mary last  week.  In  Mississippi,  nomina- 
tion in  the  Democratic  primary  is  tanta- 
mount to  election.  It  was  Mosely's  first 
try  at  public  office,  although  he  has  been 
pleasing  theatregoers  with  his  offerings 
for  10  years. 


32 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


Box-O«ice  Slants 

A  Song  Is  Bom 

{Continued  from  Page  25 j 
etc.,  should  find  it  a  veritable  holiday,  what 
with  a  band  made  up  of  the  foremost  band- 
men  of  the  day  playing  in  as  hot  a  jam  ses- 
sion as  the  screen  has  ever  offered.  The  love 
romance  is  nicely  handled  and  the  direction 
of  Howard  Hawks  shows  itself  in  the  finesse 
with  which  every  point  of  comedy,  romance 
or  melodramatics  is  developed.  Virginia 
MUyo  does  a  sparkling  job  as  the  minx  who 
sings  hot  songs,  flashes  an  alluring  smile  and 
proves  an  eye-full  in  scanty  and/or  full  cos- 
tume. 

For  the  Love  of  Mary 

Universal-International    Comedy    90]^  mins. 

AUDIENCE  SLANT:  (Family)  Deanna 
Durbin's  personal  magnetism  and  singing 
carry  all  the  entertainment  interest  provided 
in  this  love  romance  with  a  Washington 

BOX-OFFICE  SLANT:  The  star  can  be 
counted  on  to  attract  her  large  following, 
but  beyond  that  there's  not  much  on  which 
to  base  a  campaign. 

Cast:  Deanna  Durhin.  Edmond  O'Brien,  Don  Taylor, 
JeflFrey  Lynn,  Ray  Collins,  Hugo  Haas,  Harry  Daven- 
port, Grill  iSarne.t,  Katherine  Alexander,  James  Todd 
and  others.  Produced  by  Robert  Arthur.  Directed  by 
Frederick  De  Cordova.  Original  screenplay  by  Oscar 
Brodney.    William    Daniels,    director    of  photography. 

Plot:  Deanna  Durbin  is  a  switchboard 
operator  who  moves  over  to  the  White 
House  board  after  years  at  the  Supreme 
Court.  The  change  causes  a  dither  among 
the  Justices  who  have  great  personal  affection 
for  her  and  the  young  attorney  who  is  in 
love  with  her.  They  try  to  patch  up  the 
romance,  but  Deanna  is  not  sure  she  loves 
the  attorney  and  her  phone  conversations 
with  a  young  man  who  wants  to  talk  to 
the  president  lead  to  a  phone  acquaintance 
not  only  with  her  eventual  heart-interest 
but  also  with  the  President  of  the  United 
States. 

Comment:  A  Deanna  Durbin  vehicle  these 
days  calls  for  comedy  with  interludes  of 
song.  Here  the  star  does  some  songs — 
including  a  rendition  of  the  baritone  aria 
from  "Barber  of  Seville" — and  plays  her 
romantic  role  with  all  emphasis  on  the  light 
side.  The  story,  designed  for  farcical  treat- 
ment, appears  to  have  lost  that  spirit  in 
transcription  by  the  director,  with  the  re- 
sult that  the  spectator  is  given  too  much 
of  a  story  that  not  only  strains  the  quality 
of  credulity  but  tatters  its  substance  and 
sinews.  Those  who  take  "For  the  Love  of 
Mary"  in  the  farcical  mood  will  find  it 
amusing  pastime.  However,  in  cases  where 
this  mood  escapes,  the  spectator  is  likely 
to  be  more  aghast  than  amused  at  the 
concern  a  president  of  the  United  States, 
his  cabinet  officers  and  members  of  the 
Supreme  Court  work  up  over  the  love  spats 
of  a  telephone  operator.  The  acting  through- 
out is  good  and  the  production  and  photog- 
raphy excellent.  The  Durbin  voice  probably 
never  was  more  captivating,  nor  better  re- 
corded. This  feature  somewhat  offsets  the 
deficiency  in  story  content  and  treatment  and 
it  is  good  the  players  carry  a  pleasant  mien 
to  temper  the  dubious  comedy  device  of 
having  the  U.  S.  government  in  an  embarras- 
sing hole  over  its  usurpation  of  a  south  seas 
atoll  rightly  belonging  to  the  hero — who, 
however,  proves  a  jolly  good  patriot  and 
gives  it  to  Uncle  Sam. 


ADVIiNCE  DATA 

On  Forthcoming  Product 

The  Gay  Amigo  (UA)  Principals:  Duncan  Renaldo, 
Armida,  Leo  Carrillo.  Director,  Wallace  Fox.  The 
Cisco  Kid  and  his  pal  Pancho  cross  into  Arizona  to 
find  bandits  plaguing  the  countryside.  A  pretty  bar- 
maid helps  them  trap  the  whole  gang. 

A  Date  With  Murder  (FC)  Principals:  John  Calvert, 
Catherine  Craig.  Director,  Jack  Bemhard.  A  mystery 
surrounding  some  valuable  paintings,  with  the  Falcon 
subduiiig  the  guilty  man  after  a  running  battle. 

The  Big  Cat  (EL)  Technicolor.  Principals:  Lon  Mc- 
Callister,  Peggy  Ann  Garner,  Preston  Foster.  Direc- 
tor, Phil  Karlson.  A  drama  involving  a  city-bred 
youth  who  comes  to  live  with  the  former  fiance  of  his 
dead  mother.  The  foster  parent  is  killed  by  a  cougar, 
but  the  boy  gets  revenge  by  dramatically  shooting  the 
animal. 


CONCESSIONS 


EXCELLENT  INVESTMENT  $25,000.00  advance 
for  S  year  concession  rights.  New  500  Car  Drive-In- 
Theatre.  Southern  Town  300,000  Population.  Box 
754,  Showmen's  Trade  Review,  1501  Broadway,  New 
York,  New  York.  > 


DRIVE-IN  EQUIPMENT 


SUCCESSFUL  DRIVE-INS  BUY  HERE  IN 
DROVES — Complete  sound  projection  outfits,  $1995.00 
up;  New  500  Watt  Western  Electric  Booster  Ampli- 
fiers, $650.00;  New  Dual  in  car  speakers  with  junc- 
tion box  and  transformer,  $19.95;  new  drive-way  en- 
trance and  exit  signs,  illuminated,  $18.75;  Burial  Cable, 
lYzC  ft.;  Special  4  conductor  neoprene  cable,  6c  ft.; 
Super  Snaplite  fl.9  lenses  increase  light  25  per  cent, 
from  $150.00;  40  in.  Weatherproof  reflex  horns  com- 
plete, $39.75.  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  St.,  New  York  19,  N.  Y. 


NEW  EQUIPMENT 


COMPARE  AND  SAVE!  Beaded  soundscreens  49c 
foot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theatre  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


DRASTIC  REDUCTIONS  DESPITE  INFLATION. 

Replacement  parts  for  Simplex  40  per  cent  off ;  Simplex 
BB  Movements,  $61.20;  Universal  splicers,  $4.25; 
Stereopticans,  $27.50;  Pump  type  extinguishers,  $6.95; 
Carbon  savers,  77c;  Jensen  12  in.  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95;  1500  Watt,  $5.95;  Film  cabinets,  $3.95  section; 
Soundfilm  amplifiers  including  record  player,  $124.75; 
Exhaust  fans,  10  in.,  $10.79;  12  in.,  $13.75;  16  in., 
$18.15;  24  in.,  3  speed  pedestal  fans,  $59.50.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


STUDIO  AND  PRODUCTION  EQUIPMENT 


2000W  FRESNEL  STUDIO  SPOTS,  $57.50;  MR 
type  2000W  on  rolling  stand,  $99.50;  Used  Auricon 
Recording  outfit,  $495.00;  Neumade  35-mm.  Filmracks, 
76  in.  high,  $39.50;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recording  & 
Studio  Camera  with  rackover,  magazines,  6  fast  Astro 
lenses,  4  position  amplifier,  4  mikes,  power  supply,  etc., 
reduced — $3,750.00;  Western  Electric  Preview  Maga- 
zines, $395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.; 
W.  E.  35-mm.  Sound  Moviola,  $795.00;  Mitchell  Ply- 
wood Blimp,  $149.50;  Neumade  Automatic  Film 
Cleaners,  $159.50.  Send  for  Latest  Catalog.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST. 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore, 
Dallas:  1109  Orchardlane.  Des  Moines,  Iowa. 


Night  Beat  (WB)  Principals:  Warren  Douglas,  Alan 
Hale,  Robert  Alda.  Director,  Felix  Jacoves.  A  drama 
about  a  young  police  officer  who  finds  the  murderers  of 
several  innocent  persons,  almost  getting  killed  in  the 
process. 

The  Fountainhead  (WB)  Principals :  Gary  Cooper, 
Patricia  Neal,  Raymond  Massey.  Director,  King  Vidor. 
Drama  involved  with  an  unconventional  architect's 
long  battle  to  see  his  ideas  bear  fruit. 

Rose  of  Cimarron  (20th-Fox)  Principals:  George 
Montgomery,  Rod  Cameron,  Ruth  Roman.  Director, 
Lesley  Selander.  The  life  of  the  daughter  of  Belle 
Starr  who  unwittingly  takes  up  with  her  mother's  mur- 
derer but  who  eventually  discovers  the  true  measure 
of  the  man. 

Drums  Along  the  Amazon  (Republic)  Principals : 
George  Brent,  Vera  Ralston,  Brian  Aherne,  Constance 
Bennett.  Director,  John  H.  Auer.  A  jungle  drama 
placed  along  the  Amazon,  in  which  a  war  hero  falls 
in  love  with  a  wealthy  huntress  when  she  rescues  him 
in  head-hunters'  territory,  but  ends  up  with  an  attrac- 
tive woman  doctor. 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Pocttend  5,  Oregon. 


FOR  SALE — Theatre  complete  with  new  brick  build- 
ing, 400  seats,  only  theatre  in  fast  growing  oil  town 
Southern  Arkansas.  Require  $25,000  cash,  balance  of 
$20,000  over  five  years.  Reply  to  Post  Office  Box  1191, 
Texarkana,  Texas. 


TOLEDO,  OHIO  NEIGHBORHOOD  THEATRE; 
600  cushioned  seats  recently  installed;  Western  Elec- 
tric Sound;  new  booth  equipment.  No  good  for  chain 
or  absentee  operation,  but  excellent  opportunity  for 
energetic  couple  or  partners.  Box  755,  Showmen's 
Trade  Review,  1501  Broadway,  New  York,  N.  Y. 


THEATRE  GAMES 


DIE  CU*r  BINGO  CARDS— $3.00  per  1,000.  1-75 
1-100.  Screen  Dial  $20.00.  S.'  Klous,  c/o  Showmen't 
Trade  Review,  1501  Broadway,  New  York  18,  N.  Y 


FOR  YOUR  BINGO  GAMES.  Controlled  or  un- 
controlled, die  cut,  play  right,  priced  right.  Samples  od 
request.  Premium  Products.  354  W.  44th  St..  Nt» 
York  18.  N.  Y. 


THEATRE  SEATING 


QUARTER  OF  A  MILLION  CHAIRS  sold  by  S.O.S. 
since  1926 — Here's  quality  and  low  price — 288  Andrews 
fully  upholstered  back,  boxspring  cushion,  good  as  is 
$4.95 ;  350  American  panel  back,  boxspring  cushion, 
rebuilt,  $5.25.  Plenty  others — get  Chair  Bulletin  15. 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 


USED  EQUIPMENT 


PRICES  UNBEATABLE!  Simplex  rear  shutter 
double  bearing  spiral  gear  mechanisms,  rebuilt  like 
new,  $275.00;  Strong  50  ampere  lamphouses,  excellent, 
$25.0.00  pair:  Pair  DeVry  XD  projectors,  rebuilt  and 
cornplete,  $745.00;  Buy  nothing — Compare  our  prices 
first!  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.   Sabo,   916   N.   W.   19th   Ave  ,   Portland,  Oregon. 


OUR  OFFICE  ISN'T  IN  OUR  HAT— but  in  a 
swell  new  building  to  serve  you  better — 22  years  of 
square  dealing.  Typical  values  complete  35-mm.  sound 
&  picture  equipment;  Dual  DeVry  ESF  2000  ft.  with 
amplifier,  speaker,  $595.00;  Holmes,  $695.00;  DeVry 
XDC  with  low  intensity  lamps,  $1995.00;  with  IKW 
arcs,  $2495.00;  closing  out  some  good  Simplex  heads, 
$69.50  up;  arc-lamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  S.O.S.  Cinema  Sup- 
ply Corp.,  602  W.  52nd  St..   New  York  19.   N.  Y. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  S  inserKoni 

for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwisf 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


33 


Hollywood  Newsreel 

West  Coast  Offices— 6777  HoUywood  Blvd.,  HoUywood  28.  Calii.— Aim  Lewis.  Manager 


PRODUCTION  PARADE 


BiHanniiiiui^^ 


Rossano  Brazzi,  latest  of  the  Italian  stars 
imported  to  Hollywood,  who  makes  his  Ameri- 
can debut  in  MGM's  "Little  Women,"  has  been 
signed  for  David  O.  Schnick's  forthcoming  film 
"Tender  Is  the  Night." 

^  * 

The  second  production  to  go  before  the 
cameras  at  RKO  under  the  studio's  new  regime 
is  "The  Set-Up"  with  Robert  Ryan  in  the 
starring  role.  Executive  Producer  Sid  Rogell 
has  scheduled  the  picture  for  a  Sept.  15th  start, 
with  Richard  Goldstone  producing  and  Robert 
Wise  directing.  Story  will  present  Ryan  in  the 
role  of  a  prize-fighter — a  particularly  adaptable 
characterization  for  him,  since  he  was  heavy- 
weight champion  at  Dartmouth  College  for 
four  years. 

*  *  * 

Max  Colpet,  who  recently  arrived  in  Holly- 
wood from  Europe  to  visit  Billy  Wilder  of 
"Foreign  Affair"  fame,  has  taken  as  his  first 
American  assignment,  the  adaptation  of  W. 
Somerset  Maugham's  play,  "Sheppey,"  for  in- 
dependent producer  W.  Lee  Wilder,  Billy's 
brother. 

*  *  * 

Allied  Artists  will  release  the  two  pictures 
Paul  Henreid  is  set  to  produce  and  star  in  for 
the  Canadian  International  Screen  Productions. 

*  *  * 

"Africa  Screams"  will  be  the  next  starring 
vehicle  for  Abbott  and  Costello,  to  be  produced 
by  Nassour  Bros.,  William  and  Edward,  own- 
ers of  the  Nassour  Studio.  Besides  being  pro- 
ducers of  pictures,  the  Nassours  are  presently 
signing  several  stage  and  radio  performers  for 
their  series  of  television  subjects.  "Africa 
Screams"  has  a  late  October  starting  date  with 
Charles  Barton  set  to  direct  this  United  Artists 
release. 

*  *  * 

Paramount  has  purchased  another  starring 
vehicle  for  Alan  Ladd.  "Under  the  Gun,"  the 
story,  concerns  the  dramatic  events  surround- 
ing experiments  conducted  on  twelve  volunteer 
prison  inmates  in  an  attempt  to  find  a  cure  for 
pellagra.  Ladd  will  be  seen  as  one  of  the 
prisoners.   Endre  Bohem  is  set  to  produce. 

Independent  producer  Z.  Wayne  Griffin,  hav- 
ing completed  the  co-producing  of  "Family 
Honeymoon,"  with  John  Beck  at  Universal- 
International,  has  signed  Robert  Riley  Crutcher 
to  do  the  screenplay  for  "Key  to  the  City," 
which  Griffin  recently  purchased  from  Al  Beich 
as  an  independent  vehicle. 

^f:  ^ 

One  of  the  businest  actors  in  town  is  Harry 
von  Zell.  Now  that  he  is  supposed  to  be  taking 
his  own  vacation,  he  is  working  in  his  second 
screen  short  for  Columbia.  Between  pictures 
von  Zell  "pinch-bits"  on  the  stage  for  Ken 
Murray,  as  well  as  handling  radio  show  vaca- 
tion replacements.  No  wonder  he  is  known  as 
"Busy  Harry." 

*  *  * 

Audie  Murphy,  America's  most-decorated  war 
hero,  has  been  assigned  the  leading  role  in 


By  Rnn  Lewis 

IIIIIUIIIIIHIIIIIII 


"Bad  Boy,"  the  picture  Paul  Short  is  produc- 
ing for  Allied  Artists  with  Kurt  Neumann  at 
the  directorial  helm. 

*  *  * 

William  O'Brien,  brother  of  Warner  Bros.' 
star  Edmond  O'Brien,  has  been  signed  to  a 
long-term  writing  contract  at  the  studio.  Writer 
will  collaborate  with  Vincent  Evans  (another 
scripter  just  given  a  term-contract)  on  the 
screenplay  of  "These  Many  Years,"  an  original 
story  by  J.  Redmond  Prior  which  is  on  pro- 
ducer Anthony  Veiller's  schedule. 

*  *  * 

MGM  is  still  searching  for  a  13-year-old 
youngster  to  portray  a  fresh,  unspoiled  country 
boy  in  the  Margaret  O'Brien-Dean  Stockwell 
picture  "The  Secret  Garden."  Out  of  the  many 
letters  that  have  poured  in  on  Producer  Clar- 
ence Brown,  four  have  been  chosen  and  Director 
Fred  Wilcox  has  left  for  Vancouver  to  inter- 
VKW  the  youngsters.  ' 

Six  of  the  country's  top  ranking  musical 
names  have  been  signed  by  Columbia  for  fea- 
tured spots  in  "Make  Believe  Ballroom"  which 
Ted  Richmond  will  produce.  They  are  Frankie 
Laine,  Kay  Starr,  Jack'  Smith,  Toni  Harper, 
The  Sportsmen  and  Ray  McKinley  and  his 
Orchestra.  Picture  is  based  on  the  radio  show 
of  the  same  name. 

*  *  * 

Gale  Storm  and  her  husband,  Lee  Bonnell 
are  planning  to  produce  an  independent  film 
called  "Hand  On  My  Shoulder."  Story  is 
based  on  the  career  of  Rev.  William  Alexander 
aad  the  work  he  has  done  in  behalf  of  delinquent 
boys  in  Oklahoma.  At  the  present  time  Dennis 
O'Keefe  is  reading  the  script. 


'Stampede'  Storts  Oct.  1 

"Stampede,"  second  Allied  Artists  production 
by  John  C.  Champion  and  Blake  Edwards,  was 
assigned  Oct.  1.  Starting  date  was  set  back  to 
await  availability  of  Rod  Cameron,  who  will 
star. 


Studio  Roundup 


The  studio  where  talkies  were  introduced 
twenty-two  years  ago  last  week  revealed  devel- 
opment of  a  new  recording  technique  when 
Warner  Bros,  used  the  first  3S-mm.  magnetic 
sound  recording  machine  on  "The  Fountain- 
head." 

At  the  same  time,  Paramount  employed  for 
the  first  time  an  innovation  based  on  newsreel 
recording  techniques  whereby  sound  films  may 
be  shot  on  city  streets  unknown  to  passers-by. 
Paramount  used  it  for  "One  Woman,"  cameras 
and  mikes  being  hidden  in  unobtrusive  packing 
cases  and  such ! 

Frank  Westmore,  youngest  of  the  five  West- 
more  brothers,  who  went  to  work  as  special 
makeup  artist  exclusively  for  Danny  Kaye  on 
"Happy  Times"  at  Warners,  is  planning  a  half- 
dozen  different  Dannies  in  as  many  different 
nationalities.  Lee  J.  Cobb,  Walter  Slezak  and 
Barbara  Bates  were  added  to  the  cast. 

A  recruit  from  Eastern  stock  companies  and 
radio,  Edwin  Max,  made  his  film  debut  this 
week  in  one  of  the  strangest  characters  of  his 
career  in  RKO  Radio's  "Follow  Me  Quietly." 
Max  plays  a  psychopathic  killer  who  has  elected 
himself  to  choose  who  shall  die;  although  he 
appears  continually  throughout  the  picture  and 
is  one  of  the  principals  in  the  dramatic  climax, 
he  never  speaks  a  line,  and  not  until  almost 
the  final  sequence  is  his  face  seen ! 

It's  a  great  day  for  professional  boxers  over 
at  Monogram,  where  "Joe  Palooka  in  The  Big 
Fight"  is  being  made.  Such  ring  renowns  as 
Benny  Goldberg,  Al  Bayne,  Fred  Ansel  and 
Artie  Sullivan  are  appearing  in  fight  scenes. 

One  of  the  most  complex  scenes  ever  filmed 
was  shot  at  Enterprise  the  other  day  for  "The 
Best  Things  in  Life  Are  Free."  In  order  to 
follow  Barbara  Bel  Geddes  and  James  Mason 
from  the  bar  of  a  nightclub  to  the  dance  floor, 
then  completely  around  the  floor  as  they  were 
dancing,  a  camera  crane  traveled  315  feet  in 
one  continuous  movement.  Cinematographer 
Lee  Garmes  filmed  it  in  one  take,  too! 

Something  new  has  been  added  to  the  national 
(Continued  on  Page  34) 


Grainger  Sees  Revival  of  Sea  Pictures  Cycle 

A  return  to  stories  of  the  sea  is  predicted  for  films  by  Edmund 
Grainger,  jovial  Republic  producer  and  son  of  James  R.  Grainger, 
the  company's  sales  chief.  And  to  make  certain  he  won't  be  left  at 
the  port  when  the  cycle  gets  under  way,  Grainger  is  expending  nearly 
$1,200,000  of  Republic's  money  to  prove  his  point  in  "Wake  of  the 
Red  Witch,"  screen  version  of  Garland  Roark's  novel. 

"This  is  one  of  the  costliest  pictures  we've  ever  made,"  the  producer 
explained  in  an  exclusive  STR  interview,  "and  we're  making  it  at  a 
time  when  everybody  else  is  retrenching.  That  shows  our  faith  in  the 
story  and  the  industry.  We're  banking  on  its  strong  box-office  ele- 
ments." 

To  prove  that  sea  pictures  are  coming  back,  Grainger  pointed  not 
only  to  his  own  effort,  which  will  likely  be  first  in  the  cycle,  but  also 
to  "Salem  Frigate"  (UI),  "Down  to  the  Sea  in  Ships"  (20th-Fox), 
"China  Run"  (RKO),  "Captain  Horatio  Hornblower"  (WB),  "Captain 
China"  (Pine-'Thomas — Paramount),  to  name  a  few.  Edmund  Grainger 

Grainger  maintains  that  producers  have  been  "running  'messages'  and  psychological 
stuff  into  the  ground"  and  that  "the  trend  today  is  towards  outdoor  adventure."  His 
contact  with  leading  theatremen,  as  much  as  any  other  factor,  determined  the  producer 
to  revive  the  sea  cycle  again. — JAY  GOLDBERG. 


34 


SHOWMEN'S  TRADE  REVIEW,  August  28,  1948 


SHOWMEN'S  SILHOUETTES  by  Dick  Kirschbaum 


PICTURES  STARTED  LAST  WEEK 

COLUMBIA.  Rough  Sketch — Principals:  Jen- 
nifer Jones,  John  Garfield.  Director,  John 
Huston. 

EAGLE  LION.  Reign  of  Terror — Principals: 
Robert  Cummings,  Arlene  Dohl,  Richard  Base- 
hart.  Director,  Anthony  Mann. 
MONOGRAM.  The  Big  Fight — Principals:  Joe 
Kirkwood,  Leon  Errol,  David  Bruce.  Director,  C, 
Endfield. 

Gunning  for  Justice — Principals:  Johnny  Mac  . 
Brown,  Raymond  Hatton,  Evelyn  Finley.  Direc- 
tor, Ray  Taylor. 

PARAMOUNT.   A   Mask   for   Lucretia — Princi- 
pals:  Paulette  Goddard,  John  Lund,  Macdon- 
ald  Carey.  Director,  Mitchell  Leisen. 
WARNER  BROS.  Two  Guys  and  a  Gal  (Techni- 
^  color) — Principals:   Dennis  Morgan,  Jack  Car- 
son, Doris  Day.  Director,  David  Butler. 
Happy  Times  (Technicolor) — Principals:  Danny 
Kaye,   Barbara   Bates,  Walter  Slezak,   Lee  . 
Cobb.  Director,  Henry  Koster. 
Montana  (Technicolor) — Principals:  Errol  Flyii  . 
Alexis  Smith.  Director,  Ray  Enright. 
INDEPENDENT.     Green      Promise — Principal;: 
Walter  Brennan,  Marguerite  Chapman,  Robert 
Paige,    Ted    Donaldson.    Director,    Willia.i  . 
Russell. 

TITLE  CHANGES 
"The  Law  and  Martin  Rome"  (20th-Fox)  itow 
CRY  OF  THE  CITY 
"Born  to  Fight"  (EL)  now 
IN  THIS  CORNER 

"Adventures  of  the  Cisco  Kid"  (UA)  now 

GALLANT  HOMBRE 

"The  Unafraid"  (U-l)  now 

KISS  THE  BLOOD  OFF  MY  HANDS 

"My  Blonde  Heaven"  (UA)  now 

LOVE  HAPPY 

"Wild  Calendar"  (MGM)  now 
CAUGHT 


pastime :  Former  MGM  messenger  boy  Richard 
Beavers  went  before  the  cameras  as  a  singing 
baseball  player  in  "Take  Me  Out  to  the  Ball 
Game." 

Once  more  the  French  Revolution  gets  a 
workout  in  Hollywood.  Eagle  Lion  started 
"Reign  of  Terror"  Aug.  23,  with  Walter 
Wanger  independently  producing.  It's  a  costume 
drama  and  an  original  story  version  of  that 
historical  event.  William  Cameron  Menzies  is 
handling  the  production  reins. 

Marguerite  Chapman  planed  in  last  week 
from  New  York  to  play  the  feminine  stellar 
role  in  the  Glenn  McCarthy  production,  "The 
Green  Promise."  The  tale  of  4-H  Clubs  started 
on  location  at  Feather  River,  Cal.  Four  of 
Hollywood's  leading  child  actors,  Natalie 
Woods,  Connie  Marshall,  Ted  Donaldson  and 
Robert  Ellis  are  in  the  cast. 

Looks  like  Stanley  "Stash"  Clements  can't 
get  away  from  tough  mug  kid  portrayals. 
Columbia  just  cast  him  as  a  rowdy  problem 
youngster  in  a  big  town  settlement  house  in 
"Mr.  Soft  Touch." 

Dooley  Wilson,  Negro  ballad  singer  who  was 
so  memorable  in  "Casablanca,"  was  reunited 
with  Humphrey  Bogart  for  the  star's  first  inde- 
pendent venture  for  Columbia  release. 

Another  new  independent.  Horizon  Pictures, 
headed  by  Sam  Spiegel  and  John  Huston,  has 
started  its  initial  effort,  also  for  Columbia. 
It  is  "Rough  Sketch,"  and  stars  Jennifer  Jones 
and  John  Garfield.  Spiegel  produces  and 
Huston  directs. 


Harper  Films  for  Video 

For  twenty-five  years  in  the  production  end  of 
the  business,  Earle  Harper  has  organized  Senti- 
nel Productions  in  Hollywood  to  make  films  for 
television.  The  company  also  plans  to  turn  out 
three  full-length  action  features  for  theatre  use 
within  the  next  year. 


New  Ideal  Theatre  Chairs 
JOE  HORNSTEIN  has  it! 


Von  Zell  On  Second;  Ace 
Pacer's  Biog  Completed 

Harry  Von  Zell  last  week  started  his  second 
of  a  series  of  two-reelers  for  1948-1949  release 
by  Columbia.  Title  of  the  current  work  is 
"Microspook,"  an  original  by  Ed  Bernds,  which 
Hugh  McCollum  is  producing. 

Among  the  more  notable  short  films  recently 
produced  at  Warner's  is  "Dr.  Stanton."  The 
two-reeler  in  Technicolor  is  a  biography  of  the 
animal  that  never  raced  until  he  was  past  six, 
and  this  year  has  set  several  new  world's  records 
for  harness  racing. 

Vera  Vague's  next  two  "Laugh  Tours"  will 
be  directed  for  Columbia  by  Ralph  Staub  from 
scripts  by  Larry  Rhine. 

RKO  is  surrounding  Flame,  the  .canine  star, 
with  a  cast  including  Gary  Gray,  John  Ridgely, 
Ann  Nagel,  Erville  Alderson  and  Dorothy 
Vaughn  for  "The  Return  of  Pal." 


Wallis  to  Launch  Calvert 

Paris-born  Corinne  Calvet  has  signed  to 
make  her  American  film  debut  in  Hal  Wallis' 
"Rope  of  Sand"  opposite  Burt  Lancaster. 


Form  Fidelity  Pictures; 
To  Make  'Montana  Belle' 

Formation  of  Fidelity  Pictures  Corporation, 
new  producing  outfit  with  a  tentative  schedule 
of  six  pictures  to  be  made  in  the  next  18  months, 
was  announced  Monday  in  Hollywood  by  How- 
ard Welsch,  a  producer  at  Republic.  First  is  to 
be  "Montana  Belle"  in  Trucolor,  which  was 
originally  on  the  Republic  list,  with  George 
Brent  and  Robert  Montgomery  announced  for 
top  roles.  Robert  Peters  is  vice-president  of  the 
new  company. 


Air-Borne  Cowboys  Next 

A  whole  new  style  of  western  pictures,  with 
air-borne  cowboys  rounding  up  herds  from 
commanding  elevations  above  the  range,  is  pre- 
dicted by  Cameraman  Jack  Greenhalgh.  Return- 
ing from  a  pre-production  shooting  jaunt  in 
Wyoming  for  "Flying  Lady,"  Greenhalgh  re- 
ported the  use  of  planes  as  a  substitute  for 
spurs  and  saddles  proved  a  great  success  in 
effecting  a  round-u]).  ' 


Feature  Booking  Guide 


TITLE  INDEX 

Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing. 

SHOWMEN'S    TRADE  REVIEW 


A 

Title  Company 

Abbott  &  Costello  Meet  Frankenstein. U-I 

Accused,  The   Parg. 

Act  of  Violence  MGM 

Adventures  of  Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado   Col. 

Affairs  of  a  Rogue  Col. 

Albuquerque  Para. 

Alias  A  Gentleman  MGM 

All  My  Sons  U-I 

All's  Well   Ind. 

Always  Together   WB 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

An  Innocent  Affair  UA 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

Anna  Karenina  20th-Fox 

Apartment  for  Peggy  20th-Fox 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona   Ranger   RKO 

Arkansas  Svring,  The  Col. 

Arthur  Takes  Over  20th-Fox 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Babe  Ruth  Story,  The  Allied 

Bad   Sister   U-I 

Baltimore  Escapade   RKO 

Barkleys  of  Broadway  MGM 

Behind  Locked  Doors  EL 

Berlin  Express   RKO 

Best  Man  Wins  Col. 

Best  Things  in  Life  Are  Free  MGM 

Best  Years  of  Our  Lives  RKO 

Beyond  Glory   Para. 

B.  F.'s  Daughter  MGM 

Big   Cat,  The  EL 

Big  City   MGM 

Big  Clock,  The  Para. 

Big  Fight,  The  Mono. 

Big  Punch,  The  WB 

Big  Sombrero,  The  Col. 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and   Coo  Rep. 

Black  Bart   U-I 

Black  Eagle,  Story  of  a  Horse  Col. 

Black  Velvet   U-I 

Blanche  Fury   EL 

Blonde  Ice   FC 

Blondie's   Anniversary   Col. 

Blondie's   Big   Deal  Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's  Secret   Col. 

Blood  on  the  Moon  RKO 

Bodyguard   RKO 

Borrowed   Trouble   UA 

Boston  Blackie's  Chinese  Venture . .  Col. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,  The  MGM 

Broken   Journey   EL 

Brothers,  The   U-I 

Brothers  in  the  Saddle  RKO 

Bungalow  13   20th-Fox 

Bush   Christmas   U-I 

c 

Caged  Fury   Para. 

Calendar,  The   EL 

Call  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  ..   Mono. 

Canadian   Pacific   20th-Fox 

Canon  City   EL 

Captain  from   Castile  20th-Fox 

Captain  Boycott   U-I 

Casbah   U-I 

Cass  Timerlane   MGM 

Caught   '  MGM 

Challenge.  The   2nth.Fo. 

Checkered  Coat.  The  7n»h-Vo- 

Chicken   Every   Sunday  20th-Fo» 

Cleopatra   Arms   WF 

Code  of  Scotland  Yard  Rep. 

Connecticut  Yankee,  A  Para. 

Corridor  of  Mirrors   TI.' 

Counterfeiters.  The   20th-Fn- 

Countess  of  Monte  Cristo  U-' 

Coroner  Creek  Col. 

Cover-Up   UA 

Creeper.  The    20th-'''" 

Crime  Doctor's  Diary  Col. 

Criss- Cross   U-I 

Trv  rf  the  Citv  20th-Fox 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  *C:  Cinecolor,  "M:  Magnacolor, 


*U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  is 
indicated  by  letters  following  titles:  A — Adult;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  •  (Doc)  Documentary 

(G)  Gangster  (M)  Musical 

(H)  Horror  (W)  Western 
{My)    Mystery  (Wa)  War 

{See  final  page  of  Guide  for  Re-Issues) 


ALLIED  ARTISTS  current 

5  Hunted,  The   (D)A  Preston  Foster-Belita 


Time 
Mins. 

  85.. 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84.. 

6  Smart  Woman   (D)A  B.  Aherne-C.  Bennett-B.  Sullivan  93.. 

4  Seng  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long  85 

COMING 

10  Babe  Ruth  Story,  The  W.  Bendlx-C.  Trevor-C.  Bickford  107.  , 

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm- J.  Gleason   87.. 

Last  of  the  Badmen  B. 

Strike  It  Rich  R. 

When  a  Man's  a  Man  G. 


Sullivan-M.  Reynolds-B.  Crawford. 

Cameron-B.  Granville  

Madison-R.  Calhoun-G.  Storm. 


Rel. 

Date  Refer  to 

4/7/48   b2/7/48 

2/22/48   b2/14/48 

4/30/48   b3/13/48 

1/31/48   bll/8/57 

9/6/48   a6/12/48 

8/15/48   b5/l/4« 

 a8/21/48 


ASTOR  PICTURES 

Battling  Marshal   Dave  "Tex"  G'Brien-Buzzy  Henry   0...  12/20/47  New  Release 

Deadline   Sunset  Carson-Pat  Starling   64... 4/15/48  New  Release 

Fighting  Mustang   Sunset  Carson-Fat  Starling   62..  3/1/48     New  Release 

Six-Shooter   Sunset  Carson -Pat  Starling  

Sunset  Carson  Rides  Again  .Sunset  Carson-Pat  Starling    

Simset  Carson  Strikes  Back   Sunset  Carson-Pat  Starling  

Western  Terror   Sunset  Carson -Pat  Starling  

COLUMBIA  CURKENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan. 

Arkansas   Swing,   The  H.  Hot  Shots-G.  Henry-S.  Hart... 

Best  Man  Wins   (C)F  E.  Buchanan- A.  Lee-R.  Shayne  

Black  Arrow,  The   (D)F  , ..L.  Hayward-J.  Blair-G.  Maeready 

Blondie's  Anniversary    (C)F  P.  Singleton-A.  Lake-L.  Simms  

Blondie's  Reward  (C)F  Singleton-Lake-Simms-Kent 

Coroner  Creek  *C  (D)A  R.  Scott-M.  Chapman-G.  Maeready' 


73. . 
63. . 
73.. 
"  76. 
67.. 


90. 


.3/25/48   b5/8/48 

.7/29/48   

.5/6/48   b5/22/48 

.Aug. '48   b7/3/48 

.12/18/47   bl/3/48 

.6/3/48   b8/21/48 

•  July  '48   b6/5/48 

12/11/49  ...bI2/20/47 

.June  '48  b3/8/48 

.1/16/48   bl/3/48 

.Jan.  '48   bl(10(48 

Dec.  '47  ...blO/25/47 
May  '48   b4/17/48 


Devil  Ship    (D)F  Richard  Lane-Louise  Campbell   62. 

Fuller  Brush  Man,  ITie  (C)>  Red  Skelton-Janet  Blair   93.. 

Glamour  Girl   (M)F   G.  Krupa-V.  Grey-M.  Duane. .  .  .         .  . .  68.. 

I  Love  Trouble  (My) A  F.  Tone-J.  Blair-J.  Carter   94. 

It  Had  to  Be  You  (C-D)  A  Ginger  Rogers-Cornel  Wilde ...[..[[[..'.  98 . . 

Lady  from  Shanghai,  The  (My)  A  Rita  Hay  worth-Orson  Welles   87., 

Lost  One,  The  (0)A  Nelly  Corradi-Gino  Mattera   84    b4/3/48 

Lulu  Belle  (D)  D.  Lamour-G.  Montgomery-A.  Dekker    87... Aug. '48   b6/12/48 

Mary  Lou  (M)F  H.  Lowery-J.  Barton-G.  Farrell  65.   

Mating  of  Millie,  The  (C)!  G.  Ford-E.  Keyes-R.  Randall  '  85. 

My  Dog  Rusty  (D)F  T.  Donaldson-J.  Litel-J.  Lloyd  64. 

Port  Said  (D)A  Gloria  Henry-William  Bishop  .  '.    [  68. 

Prince  of  Thieves  *C  (D)l!  J.  Hall-P.  Morison-A.  Jergens  

Relentless  *T  (D)F  R.  Young-M.  Chapman-W.  Parker.  . 

Return  of  the  Whistler  (My)F  M  Duane-L.  Aubet-R.  Lane  

Rose  of  Santa  Rosa  Hoo^ier  Hot  Shots-E.  Noriega!!.!!! 

Sign  of  the  Ram,  The  (D)A  S.  Peters-A.  Knox-P.  Thaxter. . . ! . . 

Song  of  Idaho  (M-C)F  hoosier  Hot  Shots-Kirby  Grant  

Strawberry  Roan,  The  *C  (W)F  G.  Autry-G.  Henry-J.  Holt  

Swordsman,  The  *T  (D)F   L.  Parks-E.  Drew-G.  Maeready  .!!! 

Thunderhoof   (D)F   P.  Foster-M.  Stuart-W.  Bishop  


.  72. 
.  93. 
.  61. , 
.  65. . 
.  84. . 
.  67.. 
.  76. 
.  81. 
.  76.. 
109. . 
.  78. 


.1/23/48   b2/28/48 

.Apr.  '48  ....b3/13/48 

.4/8/48   b6/12/48 

■  4/15/48   b5/15/48 

.Jan.  '48   b3/6/48 

.2/20/48   bl/17/48 

.3/18/48   b4/3/48 

.12/25/47   

•  Mar.  '48  b2/7/48 

.3/30/48   b4/10/48 

•  Aug. '48   b4/24/48 

•  1/9/48   blO/11/47 

•  7/8/48   b7/10/48 

.2/27/48   bl/24/48 

•  5/13/48   b6/19/48 

•  2/12/48   b3/6/48 

•  2/5/48   b5/29/48 


• b5/8/48 
a9/20/47 

.a'7/3/48 
al/10/48 
•a7/3/48 
a7/17/48 


.a5/15/48 


To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia 

Trapped  By  Boston  Blackie  (M)  C.  Morris-J.  Vincent-R.  Lane... 

Woman  from  Tangiers,  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane.. 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68 

COMING 

Affairs  of  a  Rogue  (D)A  Jean-Pierre  Aumont-Joan  Hopkins  111  

Big  Sombrero,  The  *C  ..Gene  Autry-Elena  Verdugo  

Blondie's  Big  Deal  P.  Singleton-A.  Lake-L.  Simms      

Black  Eagle,  The  Story  of  a  Horse  .W.  Bishop-V.  Patton-G.  Jones  9/16/48 

Blondie's  Night  Out  (C)  P.  Singleton-A.  L,ake-L.  Slmnis.  . .  .!!!!!  

Blondie's  Secret   Singleton-Lake-Kent-Simms    

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  !!!!!!!!!! 

Crime  Doctor's  Diary  Warner  Baxter-Lois  Maxwell  

Dark  Past,  The  William  Holden-Lee  J.  Cobb  a7/io/48 

Gallant  Blade  *C    (D)  Larry  Parks-Marguerite  Chapman  !!!!!!!  a2/21/48 

Gentleman  From  Nowhere  (My)F  Warner  Baxter-Fay  Baker   66     9/9/48 b8/14/48 

Her  Wonderful  Life  Janis   Carter-Marc  Piatt  

I   Surrender  Dear  Gloria  Jean -David  Street  

Jungle  Jim   J.  Weissmuller-V.  Grey-L.  Baron  

Knock  On  Any  Door  H.Bogart-J.Derek-G.Macready-S.Perry              

Ladies  of  the  Chorus  A.  Jergens-R.  Brooks-M.  Monroe  ...!!!!!! a7/3/48 

Law  of  the  Barbary  Coast  R.  Shayne-A.  Jergens-S.  Dunne  

Loaded  Pistols   Gene  Autry-Barbara  Britton  .' a7/3/48 

Lone  Wolf  and  His  Lady  Ron  Randell-June  Vincent  

Loser  Take  All  C.  Mitchell-J.  Nigh-B.  Edwards   ae/ia/ia 

Lovers,  The   Cornel  Wilde-Patricia  Knight  !;' ' 

Loves  of  Carmen,  The  ■'T  (D)A  R.  Hayworth-G.  Ford-R.  Randell   97  b8/2i/48 

Man  from  Colorado,  The  'T  (D)  Glenn  Ford-Ellen  Drew-Wm.  Holden..  .  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford-A.  Tyrrell..;.....    a6/12/48 

Mr.  Soft  Touch  G.  Ford-E.  Keyes-J.  Ireland;  

Racing  Luck   Stanley  Clements-Gloria  Henry  37/17/48 

Return  of  October,  The  *T  (C)  Glenn  Ford-Terry  Moore  !!!!!!!! 

Ridin'  the  Old  Pine  Trail   Gene  Autry-Jimmy  Lloydl..;      

Rough  Sketch   Jennifer  Jones-John  Garfield              

Rusty  Leads  the  Vv  ay .. ,     Donaldson-Doran-Moffett-Litel   a6/5/48 

Rusty  Saves  a  Life  T.  Donaldson-G.  Henry-S.  Dunne   a7  10/48 

Singin'  Spurs   Hoosier  Hot  Shots-Patricia  White  !!  9/23/48 

Slightly   French   Lamour-Carter-Parker-Ameche    a5/8/4a 

Smoky  Mountain  Melody  Roy  Acuff -Smoky  Mountain  Boys  

Song  of  India  .<  Sabu-G.  Russell-T.  Bey  

Triple  Threat   Top  Pro  Football  Stars  .  .  .9/3(1/48 

Undtrcover  Man   Glenn  Ford-Nina  Foch  

Untamed  Breed,  The  *C  S.  Tufts-B.  Britton-G.  "G."  Hayes  ! aR/kVda 

Walk  a  Crooked  Mile  Dennis  O'Keefe-Louis  Hayward   Sent  '48 ^o/^/'B 

Walking  Hills.  The  R.  .Seott-E.  Raines-W.  Bishop  !!!"  L^'/o'/^l, 

 a  I  /     / Ho 


Westerns 


SHOWMEN'S    TRADE  REVIEW 


Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Bumette  55... 7/1/48 

Challenge  of  the  Range  Charles  Starrett-Smlley  Burnette  

El  Dorado  Pass  Charles  Starrett-Smiley  Burnette  

Phantom  Valley   Charles  Starrett-Smiley  Burnette  52... 2/19/48 

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette  

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette  54...  1/9/48 

Trail  to  Laredo  C.  Starrett-S.  Burnette-J.  Bannon  54... 8/12/48 

West  of  Sonora  Charles  Starrett-Smiley  Burnette   55... 3/25/48 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54. .  .5/13/48 


EAGLE  LION 


CURRENT 


812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey-Sutton    83. 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash'R.  Bice   66. 

826  Canon  City  (Doc)A  S.  Brady-J.  Corey-W.  Bissell   82. 

824  Close-Up   Alan  Baxter- Virginia  Gilmore   76. 

820  Cobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61. 

817  Enchanted  VaUey,  The  *C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin   77. 

810  Heading  for  Heaven  (C)F  S.  Erwin-G.  Farrell   71. 

808  Linda  Be  Good  (C)A  E.  Knox-J.  Hubbard-M.  Wilson   66. 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Bari   71. 

825  Mickey  *C  (C)F  L.  Butler-B.  Goodwin-I.  Hervey   87. 

819  Noose  Hangs  High  (C)F  Abbott-Costello-Downs-Calleia    77. 

830  Northwest  Stampede  *C  (C)F  J.  Leslie-J.  Craig-J.  Oakie  79. 

828  Oliver  Twist  (D)F  R. 

818  October  Man,  The  (D)A  J. 

813  Open  Secret  (D)A  J.  Ireland-J.  Randolph-R.  Bohnen, 

822  Raw  Deal    (D)A  D. 

816  Ruthless  (D)A   Z. 

829  Shed  No  Tears  W. 


Newton-A.  Guinness-K.  Walsh  116. 

Mills- J.  Greenwood-E.  Chapman   85. 

70. 

O'Keefe-C.  Trevor-M.  Hunt   79. 

Scott-L.  Hayward-D.  Lynn  102. 

Ford- J.  Vincent -R.  Scott  70. 


811  Smugglers,  The  *T  (D)A  Michael  Redgrave-Jean  Kent   85. 

827  Spiritualist,  The    (D)A  T.  Bey-L.  Bari-C.  O'Donnell   78. 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men   (D)F   Dennis  O'Keefe-Mary  Meade   91. 

814  Take  My  Life  (D)F  Greta  Gynt-Hugh  Williams   80. 


..2/7/48   b2/28/48 

..5/19/48   a4/17/48 

..6/30/48   b6/26/48 

..6/9/48   

.4/24/48   b5/22/48 

..3/27/48   b4/3/48 

..1/17/48  . . . .bl2/20/47 

..1/3/48   bll/1/47 

..3/6/48   b4/3/48 

..6/23/48   b6/19/48 

..4/17/48   b4/10/48 

.7/28/48   b7/3/48 

..7/14/48   b7/3/48 

..3/20/48   b9/6/47 

..5/5/48   b7/17/48 

..5/26/48   b5/22/48 

..4/3/48   b4/3/48 

..7/2/48   a5/29/48 

..1/31/48   b4/12/47 

..7/7/48   b8/7/48 

..6/2/48   b5/15/48 

..1/10/48  . . . .bl2/20/47 
..2/28/48   b5/17/47 


COMING 

Adventures  of  Gallant  Bess  'C  (D)  Cameron  Mitchell-Audrey  Long  a3/20/48 

Behind  Locked  Doors  L.  Bremer-R.  Carlson-T.  Henry  a7/10/48 

Big  Cat,  The  *T  Lon  McCallister-Peggy  Ann  Garner  

Blanche  Fury  *T  (D)A  V.  Hobson-S.  Granger   95  b3/20/48 

Broken  Journey  (D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan. .  89... 9/12/48   b4/24/48 

Calendar,  The  (OA  Greta  Gynt-John  McCallum    79  b6/5/48 

Hollow  Triumph    (D)A  Paul  Hanreld-Joan  Bennett   83... 8/30/48   b8/14/48 

In  This  Corner  ...Scott  Brady-Anabel  Shaw   62  a6/5/48 

It  Always  Rains  on  Sundays  G.  Withers-J.  Warner  ,  92  bll/29/47 

Lady  at  Midnight  R.  R.  Denning-F.  Rafterty-J.  Searle         61... 8/8/48   a5/29/48 

Let's  Live  a  Little  Hedy  Lamarr -Robert  Cummings  a6/5/48 

Man  Wanted   .Anaoel  snaw-Kobert  Lowery  

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Parole   Turhan  Bey-Michael  O'Shea  a8/21/48 

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  bl/25/47 

Red  Stallion  in  the  Rockies  *C  Red  Stallion-Arthur  Franz  

Reign  of  Terror  R.  Cummlngs-A.  Dahl-R.  Basehart  

Strange  Mrs.  Crane,  The  M.  Lord -P.  Watkin-J.  McGuire  

29  Clues   Scott  Brady-Richard  Basehart  a7/10/48 

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  


Westerns 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates   55... 1/24/48  . . .  .bll/22/47 

run  t  ighter   l-.ash  LaRue-Fuzzy  St.  John-M«ry  Scott  al2/18/47 


856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54. 

857  Prairie  Outlaws   E.  Dean-R.  Ates-J.  Holt   57. 

858  Tioga  Kid,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54. 

854  Tornado  Range   (W-S)F  Sddie  Dean-Roscoe  Ates-J.  Holt   56. 

855  Westward  Trail,  The  (W)F  2.  Dean-R.  Ates-P.  Planchard   56. 


.4/10/48   b3/27/48 

.5/12/48   

.6/17/48   b3/20/48 

.2/21/48   2/21/48 

.3/13/48   b3/13/48 


FILM  CLASSICS 


CURRENT 


61. 
74. 
76. 
89. 


.Apr.  '48 
.Jan.  '48 
.Jan.  '48 
.Jan.  '48 


Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige   73... May '48 

Date  With  Murder,  A  John  Calvert-Catherine  Craig  

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns  

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer  

Furia  (D)A   Isa  Pola-Rosanno  Brazzi  

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell  

Miraculous  Journey  *C  (D)F  R.  Calhoun-A.  Long-V.  Grey   76.  .  .Sept. '48 

Money  Madness   H.  Beaumont-F.  Rafferty-H.  Warde          73... Apr. '48 

Sofia  'C   Gene  Raymond-Sigrid  Gurie   83 . . .  Sept. '48 

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd   63... May '48 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)  A  Adolph  Hitler-Eva  Braun   62... May '48 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90 .  .  .Jan. '48  . 


. .b5/22/48 

. .b3/26/48 
. .b4/24/48 
. . .bl/3/48 
.blO/25/47 


. .b8/14/48 
. ..b4/3/48 

. .b4/24/48 


.b5/22/48 
.bl/17/48 


METRO-GOLDWYN-MAYER  CURRENT 

818  Alias  a  Gentleman  (C-D)A    W.  Beery-T.  Drake-D.  Patrick   76... Mar. '48   b2/7/48 

820  B.  F.'s  Daughter  (D)A  B.  Stanwyck-Heflin-C.  Coburn  108. .  .Apr. '48   b2/21/48 

827  Big  City    (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103. ..  June '48   b3/27/48 

819  Bride  Goes  Wild,  The  (C)F  V.  Johnson-J.  AUyson-B.  Jenkins   97... Mar. '48   b2/28/48 

813  Cass   Timberlane    (D)A  Spencer  Traey-Lana  Turner  119. ..  Jan. '48   bll/8/47 

829  Easter  Parade  *T(M)F  J.  Garland-F.- Astaire-P.  Lawford  103.  ..  July '48  .  b5/29/48 

831  Date  With  Judy,  A  *T  (C)F  W.  Beery-J.  Powell-E.  Taylor  113. .  .July '48   b6/19/48 

810  Good  News   (M-C)F  *T  June  Allyson-Peter  Lawford   95... Dec. '47   bl2/6/47 

815  High   Wall    (D)A  R.  Taylor-A.  Totter-H.  Marshall               99!!'Feb!'48  ...bl2/20/47 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113... May '48   b4/10/48 

814  If  Winter  Comes  (D)A  W.  Pidgeon-D.  Kerr-A.  Lansbury   97... Jan. '48  bl2/27/47 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy  104. .  .Dec. '47  ..blO/25/47 

825  Pirate,  The  *T  (M)A  ,T.  Garland-G.  Kelly-W.  Slezak  102. . .  June '48  ' ! . . .  .b4/3/48 

830  Search,  The  (D)F  Montgomery  Clift-Aline  MacMahon  105. .  .Aug. '48   b3/27/48 

708  Show-Off,  The  (C)F  R.  Skelton-Marilyn  Maxwell   83... Dec. '47   b8/18/47 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124. .  .Apr. '48  ....b3/27/48 

821  Summer  Holiday  *T  (C)A  Rooney-De  Haven-Huston-Morgan    92. .  .5/20/48   b3/13/48 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy..  ,  74... Feb, '48   bl/17/48 

817  Three  Daring  Dauehters  'T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115. .  .Mar. '48   b2/14/48 


Title  Company 


D 

Daisy  Kenyon   20th-Fox 

Dangerous  Years  20th-Fox 

Daredevils  of  the  Clouds  Rep. 

Dark  Past   Col. 

Daughter  of  Darkness  Para. 

Date  With  Judy,  A  MGM 

Date  With  Murder,  A  FC 

Dead  Don't  Dream,  The  UA 

Dear  Murderer   UI 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fox 

Design   for   Death  RKG 

Devil's  Cargo  FC 

Disaster   Para. 

Discovery   FC 

Docks  of  New  Orleans  Mono. 

Double  Life,  A  UI 

Down  to  the  Sea  in  Ships  20th- Fox 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dulcimer  Street   U-I 

Dynamite  Para. 


E 

Easter  Parade   .  MGM 

Embraceable  You   WB 

Emperor   Waltz,    The  Para. 

Enchanted  Valley   EL 

Enchantment   ,  RKO 

End  of  the  River  UI 

Escape  20th-Fox 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas....  Rep. 

> 

F 

False  Paradise   UA 

Fame  Is  the  Spur  U-I 

Family  Honeymoon   U-I 

Fan,  The   20th-Fox 

Far  Frontier  Rep. 

Feudin',  Fussin'  and  A-Fightin'  U-I 

Fighter  Squadron   WB 

Fighting  Back   20th-Fox 

Fighting  Father  Dunne  RKO 

Fighting   Mad   Mono. 

Flaxy   Martin   WB 

Follow  Me  Quietly  RKO 

Foreign  Affair,  A  Para. 

For  the  Love  of  Mary  U-I 

For  You  I  Die  FC 

Forever  Amber   20th-Fox 

Fort  Apache    RKO 

Fountainhead,  'The   WB 

Four  Faces  West  UA 

French  Leave   Mono. 

Fuller  Brush  Man  Col. 

Furia   FC 

Fury  at  Furnace  Creek  20th- Fox 


G 

Gallant   Blade   Col. 

Gallant   Hombre  UA 

Gallant  Legion,  The  Rep. 

Gay  Amigo   UA 

Gay  Intruders   20th- Fox 

Gay  Ranchero,  The  Rep. 

Gentleman    From   Nowhere  Col. 

Gentleman's  Agreement   20th-Fox 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway  .20th-Fox 

Golden  Eye,  The  Mono. 

Good  News   MGM 

Good   Sam   RKO 

Good   Time   Girl  U-I 

Great  Gatsby,  The  Para. 

Green  Grass  of  Wyoming  20th- Fox 

Green   Promise   Ind. 

Guns  of  Hate  RKO 


H 

Half-Past  Midnight   20th-Fox 

Hamlet  U-I 

Happy  Times   WB 

Harpoon   SGP 

Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Heart  of  Virginia  Rep. 

Heiress,  The   Para. 

Henry  the   Fifth  UA 

Her  Wonderful   Life  Col. 

Here   Comes  Trouble  UA 

High   Tension   Mono. 

High  Wall   MGM 

Hills  of  Home  MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Homecoming   MGM 

Homicide   WB 

Homicide  for  Three  Rep. 

House  Across  the  Street  WB 

Hungry  Hill  U-I 

Hunted.  The   Allied 


I 

I   Became  a  Criminal  WB 

Idol  of  Paris  WB 

If  Winter  Comes  MGM 

If  You  Knew  Susie  RKO 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


I,  Jane   Doe  Rep. 

In  This  Comer  EL 

Incident   Mono. 

Indian  Agent   RKO 

Indian   Scout   UA 

Inner  Sanctum   FC 

Inside  Story,  The...  Rep. 

Interference  RKO 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Iron  Dukes  Mono. 

Isn't  It  Romantic?  Para. 

I  Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

I  Walk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes.  .  .  .Mono. 


J 

Jiggs  &  Maggy  in  Society  Mono. 

Jinx  Money   Mono. 

Joan  of  Arc  RKO 

Joe  Palooka  in  Winner  Take  All .  .  Mono. 

John   Loves   Mary  WB 

Johnny  Belinda   WB 

judge  Steps  Out,  The  RKO 

Julia  Misbehaves   MGM 

June    Bride   WB 

Jungle  Goddess   SOP 

Jungle  Jim   Col. 


Key  Largo   WB 

Kidnapped   Mono. 

Killer  McCoy   MGM 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kiss  the  Blood  Off  My  Hands  U-I 

Kissing  Bandit   MGM 

Knock  on  Any  Door  Col. 


Ladies  of  the  Chorus  ...Col. 

Lady  at  Midnight   EL 

Lady  Surrenders,  A  UI 

LafF-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Wild  Horses  SGP 

Lawr  of  the  Barbary  Coast  Col. 

Le  Silence  est  D'Or  RKO 

Let's  Live  a  Little  EL 

Letter  From  an  Unknown  Woman.. U-1 

Let's  Live  Again  20th-Fox 

Life  With  Father...  WB 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Women   MGM 

Loaded  Pistols   Col. 

Lone  Wolf  &  His  Lady   Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Love   Happy   UA 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish,  The  20th-Fox 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 

M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic   Bow   U-I 

Man  About  the  House  20th-Fox 

Main  Street  Kid  Rep 

Man-Eaters  of  Kumaon  U-I 

Man  of  Evil  UA 

Man  From  Colorado,  The  Col. 

Man  From  Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   El- 
Mark  of  the  Lash  SGP 

Mary   Lou   Col 

Mask  for  Lucretia,  A  Para. 

Mating  of  Millie  Col. 

Meet  Me  at  Davra  20th- Fox 

Melody  Time   RKO 

Mexican   Hayride   U-1 

Michael    O'Halloran   Mono. 

Mickey   EL 

Million  Dollar  Weekend  EL 

Mine  Own   Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  in  Harlem  SG 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Pcabody  and  the  Mermaid  U-1 

Mr.  Reckless   Para. 

Mr.   Soft   Touch  Col. 

Money  Madness   FC 

Montana   WB 

Moonrise   Rep. 

Mother  Is  a  Freshman  20th- Fox 

Mourning  Becomes  Electra  RKO 

Mozart  Story,  The  SGP 

Music  Man   Mono. 

My  Brother  Jonathan  Mono. 

My   Dear    Secretary  UA 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in   Mexico  RKO 

My   Girl   Tisa...  WB 

My  Wild  Irish  Rose  WB 


67.  . 
57.. 
68. . 
64. . 


COMING 

Act  of  Violence  V.  Heflin-R.  Ryan-J.  Leigh  a8/14/48 

Barkleys  of  Broadway   F.  Astaire-G.Rogers-O.Levant-B.  Burke  

Best  Things  in  Life  Are  Free  James  Mason-Barbara  Bel  Geddes  

Bribe,  The   R.  Taylor- A.  Gardner-C.  Laughton  a8/14/48 

Caught   J.  Mason-B.  Bel-Geddes-R.  Ryan  

Command  Decision   Gable-Pidgeon-Johnson-Donlevy   a8/14/48 

Hills  of  Home  *T  Lassie-E.  Gwenn-J.  Leigh   97  all/15/47 

903  Julia  Misbehaves   (C)F  G.  Garson-W.  Pidgeon-P.  Lawford  100. .  .Oct. '48   b8/ 14/48 

Kissing  Bandit,  The  *T  t'.  Sinatra-K.  Grayson  a8/23/47 

Little  Women  *T  Allyson-O'Brien-Taylor-Lawford   

901  Luxury  Liner  *T  (M)F  G.  Brent-F.  GifEord-J.  Powell....   99.  .  .Sept. '48   b8/21/48 

No  Minor  Vices  Dana  Andrews-Lilii  Palmer  

Numbers  Racket,  The  John  Garfield-Thomas  Gomez  Oct. '48   

828  On  An  Island  With  You  *T  (M)F  E.  WUliams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding   88  b8/31/47 

Secret  Land,  The  (Doc)  U.  S.  Navy   71... Oct. '48   

902  Southern  Yankee,  A  (C)F  R.  Skelton-B.  Donlevy-A.  Dahl   90.  .  .Sept. '48   b8/7/48 

Sun  in  the  Morning  '•T  J.  MacDonald-C.  Jarman,  Jr. -Lassie  a8/14/48 

Take  Me  Out  to  the  Ball  Game  *T  F.  Sinatra-E.  WilUams-G.  Kelly   

Three  Godfathers  *T  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  a8/14/48 

Three  Musketeers    'T  Turner-Kelly -Heflin-Allyson   a5/22/48 

Words  and  Music  *T  J.  Garland-M.  Rooney-G.  Kelly  a8/14/48 

MONOGRAM  CURRENT 

4708  Angels'  Alley  (D)F  L.  Gorcey-H.  Hall-B.  Benedict  

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood... 

626  Chinese  Ring,  The  (My)F  R.  Winters-W.  Douglas-V.  Sen  Young.. 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters-Victor  Sen  Young  

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75.. 

4714  French  Leave  (C-D)F  .Tackie  Cooper- Jackie  Coogan  64.. 

4720  Golden  Eye,  The  R.  Winters-M.  Moreland  69.. 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)  A  Uon  Castle-Elyse  Knox   70.. 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67.. 

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68.. 

4719  Michael  O'Halloran  (D)F  Scotty  Beckett-AUene  Roberts   79., 

4707  Perilous  Waters  (D)A  D.  Castle-A.  Long   64.. 

4705  Rocky  (D)F   Roddy  McDowall-"Rags"-E.  Barrier   76.. 

4710  Rose  of  the  Riu  Grande  Movita-John  Carroll    60.. 

4718  Shanghai  Chest,  The  R.  Winter-D.  Best- J.  Alvin  65.. 

4801  16  Fathoms  Deep  (D)F  L.  Chaney-A.  Lake-T.  Chandler   82. 

627  Smart  Politics   (M-C)F  f.  Stewart-J.  Preisser-F.  Darro   68. 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71. 

COMING 

Big  Fight,  The  J.  Kirkwood-L.  Errol-D.  Bruce  

High  Tension   Gorcey-Hall-Dell-Parrish   

Incident   W.  Douglas-J.  Frazee-J.  Compton  

Iron  Dukes   L.  Gorcey-H.  Hall-G.  Dell  

4802  Joe  Palooka  in  Winner  Take  All  Joe  Kirkwood,  Jr.-Elyse  Knox  

Kidnapped   R.  McDowall-S.  England-D.  O'Herlihy  

4721  Music  Man   Phil  Brito-Freddie  Stewart   66. 

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105. 

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. 

Westerns 

4757  Back  Trail   Johnny  Mack  Brown -Raymond  Hatton.  54. 

Call  of  the  Cactus  J.  Wakely-C.  Taylor  

4762  Cowboy  Cavalier   J-  Wakely-C.  Taylor  

4755  Crossed  Trails.   Johnny  Mack  Brown-Raymond  Hatton.  53. 

4753  Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton,  57. 

4756  Frontier  Agent   Johnny  Mack  Brown-Raymond  Hatton.  56. 

Gallant  Texan   Jimmy  Wakely-"Cannonball"  Taylor  

Gunning  for  Justice  J-  M.  Brown-R.  Hatton-E.  Finley  

4761  Oklahoma  Blues   J.  Wakely-C.  Taylor-V.  Belmont   56. 

4751  Overland  Trail   Mack  Brown-R.  Hatton- V.  Belmont..  58. 

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53. 

4766  Range  Renegades   J-  Wakely-C.  Taylor-C.  Larson   54. 

4763  Silver  Trails   Wakely-Taylor-Larson    53. 

4752  Triggerman   Johnny  Mack  Brown-Raymond  Hatton.  56. 

Sheriff  From  Medicine  Bow  Johnny  Mack  Brown-Raymond  Hatton  

Rangers  Ride   Wakely-"Cannonball"  Taylor-Belmont  


.3/21/48 

.4/18/48 

.12/6/47 

.4/4/48  . 

.2/7/48  . 

.4/25/48 

.8/29/48  . 

.5/23/48 

.1/10/48 

.6/27/48 

.8/8/48  . 

.2/14/48 

.3/7/48  , 

.3/14/48 

.7/11/48 

.7/25/48 

.1/3/48 

.6/13/48 


.  .bl/31/48 
...b6/5/48 
.bl2/27/47 
. .b5/15/48 
. .b2/21/48 
...b5/8/48 
. ...a8/7/48 
...b5/8/48 
. .b2/14/48 
. .b5/22/48 
. .b6/19/48 
, .al2/13/47 
. ...b5/8/48 


.b6/12/48 
. .b3/6/48 
.b5/15/48 


.37/10/48 


.9/12/48 


.9/5/48  . 
.Oct.  '48 


.Nov.  '48 


. .7/18/48 


. . .a8/21/48 
. . .a6/19/48 
. ...a8/7/48 
. . .a7/17/48 
. . .b3/13/48 
. ...a6/5/48 
. . .b3/29/48 


.7/4/48 
.  4/1 1 4H 
.8/15/48 
.5/16/48 


.3/28/48 

.1/31/48 

.5/6/48 

.6/6/48 

. 8/22/48 

.6/20/48 


PARAMOUNT  CURRENT 

4709  Albuquerque  'C  (WD)F   R.  Scott-B.  Britton-G.  Hayes   89.. 

4713  Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'Sullivan..  95.. 

4706  Big  Town  After  Dark  (D)A  Philip  Reed-Hlllary  Brooke  69.. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooke   61.. 

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61.. 

4721  Dream  Girl  (C)F  B.  Hutton-M.  Carey-P.  Knowles  85.. 

4720  Emperor  Waltz,  The  'T  (C)F  Bing  Crosby-Joan  Fontaine  103.. 

4724  Foreign  Affair,  A  (C)A  J-  Arthur-M.  Dietrich-J.  Lund  lie.. 

4718  Hatter's  Castle   (D)A  R-  Newton-J.  Mason-D.  Kerr  105.. 

4716  Hazard  (C)F  P-  Goddard-M.  Carey-F.  Clark  100.. 

4708  I  Walk  Alone  (D)F  Lancaster-L.  Scott-K.  Douglas  96.. 

4712  Mr  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66.. 

4707  Road  to  Rio  (C)F.  B.  Crosby-B.  Hope-D.  Lamour  101.. 

4710  Saigon  (D)A  A-  Ladd-V.  Lake-D.  Dick  94.. 

4714  Sainted  Sisters,  The  (C-D)A  V.  Lake-J.  Caulfield-B.  Fitzgerald  89.. 

4717  Shaggy  *C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71.. 

4723  So  Evil  My  Love  (D)A  R-  Milland-A.  Todd-G.  Fitzgerald  109. 

4715  Speed  to  Spare  (D)F  R-  Arlen-J.  Rogers-R.  Travis   57.. 

4725  Unconquered  *T  (D)F  Gary  Cooper-Paulette  Goddard  146.. 

4719  Waterfront  at  Midnight  (D)A   ...W.  Gargan-M.  B.  Hughes-R.  Travis....  63.. 

COMING 

Accused,  The   L.  Young-R.  Cummings-W.  Corey  a6/19/48 

4726  Beyond  Glory   (D)F  A.  Ladd-D.  Reed-G.  Macready   82... 9/3/48   b6/]9'48 

Connecticut  Yankee,  A  *T  (MC)  B.  Crosby-R.  Fleming  al/31/48 

Daughter  of  D^-kness  (D)A  Anne  Crawford-Maxwell  Reed  91  b2/28/48 

4806  Disaster   Denning-T.  Marshall-D.  O'Flynn         60...  12/3/48   a6/19/48 

Dynamite   William  Gargan-Leslie  Brooks  a6/12/48 

Great  Gatsby,  The  A.  Ladd-B.  Field-B.  Sullivan  a6/12/4(» 

Heiress,  The   DeHavilland-Richardson-Hopkins-Clift  a8/21/48 

4802  Isn't  It' Romantic?  (C)F   V.  Lake-M.  Freeman-B.  DeWolfe   87...  10/8/48   b8/21/48 

Mask  for  Lucretia,  A  P-  Goddard- J.  Lund-M.  Carey  

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  a8/16/47 

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  Robinson-Russell-Lund    81 ...  10/22/48  ....b7/17/48 

Now   and  Forever  C.  Rains-M.  Carey-W.  Hendrix  a5/15/4l 

One  Woman   A.  Ladd-D.  Reed-J.  Havoc-B.  Kroeger  

4807  Paleface,  The   *T.'..  Bob  Hope-Jane  Russell   83...  11/2/48    . . . . .  .a3/6/48 

Strange  Temptation   R-  Milland-T.  Mitchell-A.  Totter  a7/10/48 

Special  Agent   W.  Eythe-L.  Elliott-C.  Mathews  a6/26/48 


.2/20/48   bl/24/48 

.4/9/48   b2/21/48 

.12/12/47  ...bll/22/47 

.7/30/48   

.3/5/48   b2/14/48 

.7/23/48   b5/8/48 

.7/2/48   b5/8/48 

.8/20/48   b6/19/48 

.6/18/48   b4/17/48 

.5/28/48   b3/20/48 

.1/16/48   . . .  .bl2/20/47 

.3/26/48   b2/28/48 

.12/25/47  ...bll/22/47 

.3/12/48   b2/7/48 

.4/30/48   b3/13/48 

.6/11/48   b4/17/48 

..8/6/48   b3/13/48 

.5/14/48   b3/13/48 

.4/2/48   b9/27/47 

.6/25/48   b5/8/48 


4804  Sealed  Verdict  (D)  Ray  Milland-Florence  Marly. 


83. . 


•11/5/48   a3/8/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/4» 

4801  Sorry,  Wrong  Number  B.  Stanwyck-B.  Lancaster-A.  Richards.  89. .  .9/24/48   a5/15/48 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman   

4805  Tatlock  Millions   Hendrix-Lund-Fitzgerald-WooUey   101. .  .11/19/48  ....a6/19/48 

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  MarshaU    a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


.May '48   b4/3/48 

Dec.  '47  ...bll/23/46 


.  .June  '48 
. .  June  '48 
.  .Mar.  '48 
.  .June  '48 


..b4/10/48 
. .b5/15/48 
..b3/13/48 
..b5/22/48 


.Jan.  '48  b2/7/48 

.Mar. '48  ....b3/ 13/48 

.7/1/48   b5/22/48 

.Mar. '48   b3/6/48 

.July '48  b6/26/48 

.July  '48  b5/io/4b 

.May '48   b4/3/48 

.Dec.  '47   bl2/6/4'( 

.Aug. '48  ....a2/14/48 
.Jan.  '4«   bl/31/4o 


814  Arizona  Ranger,  The  (D)F  T.  Holt- J.  Holt-N.  Leslie   63 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  172. 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman  93, 

870  Fort  Apache  (D)A  J.  Wayne-H.  Fonda-S.  Temple  127 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90 

868  I  Remember  Mama  (C-D)F  I-  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134 

893  Melody  Time  *T  (M)F  R-  Rogers-D.  Day-Andrews  Sisters   75 

869  Miracle  of  the  Bells  (D)  P-  MacMurray-Valli-F.  Sinatra  120 

821  Race  Street   (D)A  G-  Raft-W.  Bendix-M.  Maxwell   79 

817  Return  of  the  Badmen  (W)A  Randolph  Scolt-Anne  Jeffreys   9u 

813  Tarzan  and  the  Mermaids  (D)F  Weissmuller-Joyce-Christian    til 

866  Tycoon  *T  (D)F  -oim  Wayne-Larame  Day  

%12  Velvet  Touch,  The   (D)  Russell-Genn-Trevor-Greenstreet    97 

812  Western  Heritage   (W)F  Tim  Holt-Nan  LesUe   oi 

COMING 

Baltimore  Escapade   R-  J^oung-S.  Temple-J.  Agar  a8/21/48 

Blood  on  the  Moon   .Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

905  Bodyguard   Lawrence  Tierney-Priscilla  Lane  a7/3/48 

Boy  With  Green  Hair  'T  O'Brien-Ryan-Hale-StockweU   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin -R.  Powers  

qn7  Design  for  Death  (Doc)F  Japanese  Cast    48. .  .Sept. '48  ....b2/7/48 

Enchantment   David  Niven-Teresa  Wright  Nov.  '48   a7/3/48 

Every  Girl  Should  Be  Marrlea  C.  Grant-F.  Tone-D.  Lynn  

Follow  Me  Quietly  William  Lundigan   

962  Good  Sam   (C)  Gary  Cooper- Ann  Sheridan  Sept. '48  ...b7/31/48 

Gun  Runners   Tim  Holt-Richard  Martin-Martha  Hyer  

Indian  Agent   J-'-  Hoit-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Tufts-Scott   

Joan  of  Arc  *T  (D)  !•  Bergman-J.  i'errer-J.  Emery  al/3/48 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southern-G.  Tobias  a7/5/47 

Rfi4  Le  Silence  est  D'Or  (C)A  xVlaurice  Chevalier-M.  Derrien   aa  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr  Josepn  Young  of  Africa  Johnson-Armstrong-Toomey-Moore   

904  Mourning  Becomes  Electra  R.  Russell-L.  Genn-K.  Paxinou  120... 9/3/48 

aZ2  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez.. 

Outlaw  Valley   -^'i""  Holt -Richard  Martin  

903  Pearl    The    (D)A   P-  Armendariz-M.  E.  Marques   78. .  .Sept. '48  ...b2/14/48 

901  Rachel  and  the  Stranger  (D)F  L.  Young-W.  Holden-R.  Mitchum   92... Nov. '48   b8/7/48 

Roughshod  (D)   R-  Sterling-C.  Jarman-G.  Grahame  a9/6/4i 

Set-Up,  The  ...... ;  Robert  Ryan   

Song  Is  Born  A  *T  (M)  Kaye-V.  Mayo-B.  Goodman  Oct. '48   a3/20/48 

Station  West'(D)  °-  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan's  Fountain  of  Youth  L-  Barker-B.  Joyce-E.  Ankers  a8/21/48 

820  Twisted  Road  The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva. . .  95... Nov. '48   b6/26/48 

902  Variety  Time'  ( Vaudeville  )F  Kennedy-Errol-Carle    59  b8/7/48 

Weep  No  More  Gotten- Valli-Paar-Byington   ■  a7/3/4a 

Window    The   ^-  Hale-B.  Driscoll-A.  Kennedy  a5/15/48 


b5  b6/26/48 


.3/28/48   bl2/27/47 

.2/1/48   bl/31/48 

.8/10/48   a7/17/48 

.7/15/48   a7/10/4U 


.4/25/48   b5/8/48 

.5/25/48   b5/ 15/48 

.3/14/48   b3/27/48 

.5/10^48   b6/5/48 

.3/25/48   b4/24/18 

.2/23/48   b3/13/48 

.1/1/48   bl/17/48 

.4/20/48   al/17/48 

.5/31/48   b6/5/48 

.1/15/48   bl/24/48 

.6/28/48   b7/17/48 

.5/1/48   b5/15/48 


REPUBLIC  CURRENT 

728  BiU  and  Coo  "-U  (N)F  George  Burton's  Birds   til. 

703  Campus  Honeymoon  (MC)F  Wilde  Twins-R.  Crane-A.  Mara   til. 

716  Daredevils  of  the  Clouds  Robert  Livingston-Mae  Clarke   60. 

732  Eyes  of  Texas  *U  Rogers-Roberts-Sons  of  Pioneers   7U. 

715  Gallant  Legion,  The  (W)F  W.  Elliott- J.  Schildkraut-A.  Booth          88.. 7/25/48   b5/29/48 

644  Gay  Ranchero  *U  (W)F  -t.  Rogers-T.  Guizar-J.  Frazee   72...1/1U/48   bl/31/48 

707  Heart  of  Virginia  (D)F...  Janet  Martin-Robert  Lowery   60. 

710  I    Jane  Doe   (D)F  R-  Hussey-J.  Carroll-V.  Ralston  ad. 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger. . .  8V. 

709  King  of  the  Gamblers  (DA  Janet   Martin-William   Wright   60. 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray  64. 

708  Old  Los  Angeles  (W)  -W.  EHiott-J.  Carroll-C.  McLeod  «a. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60, 

702  Slippy  McGee  (D)A  D.  Barry-D.  Evans-T.  Brown   65. 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps  60. 

731  Under  California  Stars  'U  (W)F  R.  Rogers- J.  Frazee-A.  Devine   70 

COMING 

Angel  in  Exile    Carroll-Mara-Gomez-Bedoya   9/3/48   a7/17/48 

713  Code  of  Scotland  Yard  Oscar  Homolka-Derek  Farr   60... 8/30/48   

urums  Along  the  Amazon  Brent-Ralston-Aheme-Bennett   

Far  Frontier   R-  Rogers-F.  Willing-G.  D&vis   

Homicide  for  Three  •  W.  Douglas-A.  Young-F.  Withers  a7/17/48 

.Macbeth  (D)   Welles-J.  Nolan-R.  McDowell  a8/23/48 

714  Moonrise  Clark-G.  Russell-E.  Barrymoie   90.  ..10/1/48    ..  a5/8/48 

733  Nighttime  in  Nevada  *U  R-  Rogers-A.  Mara-A.  Devine   67... 8/29/48   a7/10/48 

717  Out  of  the  Storm  Jimmy  Lydon-Lois  Collier   60... 8/25/48   

t'lundereis,  The  'U  R-  Cameron-I.  Massey-A.  Booth  

Red  Pony,  The  'T  (D)  M.  Loy-R.  Mitchum-L.  Calhem  alO/25/47 

Rose  of  the  Yukon  S.  Brodie-M.  Dell-W.  Wright  

718  Sons  of  Adventure  Russel  Hayden-Lynne  Roberts   60... 8/28/48   

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack   60... 4/15/48   b5/8/48 

654  California  Firebrand  *U  (W)F  Monte  Hale-Aarian  Booth   63... 4/1/48   b5/8/48 

755  Carson  City  Raiders   (W)F  A.  Lane-E.  Waller-B.  Jons   60... 5/13/48   b5/29/48 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  ■  

Grand  Canyon  Trail  'U  R.  Rogers-A.  Devine-F.  Willing  

756  Marshall  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller   60... 7/25/48   

Son  of  God's  Country  Monte   Hale   9/15/48   

Sundown  in  Santa  Fe  Monte  Hale   

656  Timber  Trail  *U  (W)F  M.  Hale-L.  Roberts-J.  Burke   67... 6/15/48   b7/10/48 

652  Under  Colorado  Skies  *U  Monte  Hale-Adrian  Booth   65.  ..  12/15/47  ...bl2/27/47 

SCREEN  GUILD  PRODUCTIONS 

Dead  Man's  Gold  L.  LaRue-F.  St.  John-P.  Stewart   60.  .  .9/10/48   

Frontier  Phantom   Lash  LaRue -Fuzzy  St.  John  

4804  Harpoon   J.  Bromfield-A.  Louis   81... 9/24/48   

4802  Jungle  Goddess   G.  Reeves-W.  McKay-Armida   61... 8/13/48   

Last  of  the  Wild  Horses  J.  Ellison-J.  Frazee-M.  B  Hughes   82... 10/15   


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


N 


Naked  City   U-I 

Nicholas  Nickelby   U-1 

Night  Has  a  "Thousand  Eyes  Para. 

Night  Unto  Night  WB 

Night  Wind   20th-Fox 

Nighttime  in  Nevada  Rep. 

No  Minor  Vices  MGM 

Noose  Hangs  High  :....EL 

Northwest  Stampede   EL 

Now  and  Forever  Para. 

Numbers  Racket,  The  MGM 


0 

October,  Man,  The  ■  EL 

O'Flynn,  The   U-1 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One  Last  Fling  WB 

One  Night  With  You!  UI 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-I 

Open  Secret  EL 

One  Woman   Para. 

Out  of  the  Storm  Rep. 

Outlaw  Valley   RKO 

Outpost  in  Morocco  UA 

P 

Paleface   Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Parole   E-L 

Pearl,  The   RKO 

Perilous  Waters   Mono. 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   MGM 

Pirates  of  Monterey  U-1 

Pitfall   UA 

Plunderers,  The   Rep. 

Port  Said   Col. 

Portrait   of    Jennie  SRO 

Prairie.    The   SO 

Prejudice   Ind. 


R 


Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   Col. 

Raw   Deal    .  .  EL 

Red  Pony,  The  Rep. 

Red  River   UA 

Red  Stallion  in  the  Rockies  EL 

Reign  of  Terror  .....EL 

Relentless   Col. 

Return  of  the  Badmen  RKO 

Return  of  October  Col. 

Return  of  Wildfire  SGP 

Ridin'  the  Old  Pine  Trail  Col. 

River  Lady   U-I 

Road  House   20th-Fox 

Road  to  Rio  Para. 

Road  to  the  Big  House  SG 

Rockj^   Mono. 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Rope   WB 

Rose  of  Cimarron  20th-Fox 

Rose  of  the  Rio  Grande  Mono. 

Rose  of  the  Yukon  Rep. 

Roses  Are  Red  20th-Fox 

Rough  Sketch   Col. 

Roughshod   RKO 

Rusty  Leads  the  Way  Col. 

Rustv  Saves  a  Life  Col. 

Ruthless   EL 

s 

Saigon   Para. 

Sainted  Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo.  Scudda  Hay  20th- Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Land,  The  MGM 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Set-Up,  The   RKO 

Shaggy  Para. 

Shanghai   Chest,   The  Mono. 

Shed  No  Tears  EL 

Shep  Comes  Home  SGP 

Show-Off   MGM 

Silent   Conflict   UA 

Silver  River   WB 

Singin'  Spurs   Col. 

Sinister  Journey   UA 

-fitting  Pretty   20th-Fox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,    Mv   Love  UA 

Slightly  French   Col. 

Slippy  McSee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Allied 

Smugglers,  The   EL 

Smueelers  Cove   Mono. 


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

Snake  Pit,  The  20th- Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   FC 

Somewhere  in  the  City  WB 

Song  Is  Born,  A  RKO 

Song  of  India  <'Ol- 

Song  of  My  Heart  Alhed 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.   Louis  WB 

Southern  Yankee,  A  MGM 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spiritualist,  The   EL 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   ■  •  KKO 

Strange  Gamble   UA 

Strawberry   Roan   Co'- 

Strange  Mrs.  Crane,  The  EL 

Strange  Temptation   Para. 

Street  With  No  Name  20th-Fox 

Streets  of  Laredo  Para. 

Strike  It  Rich   AA 

Summer  Holiday   MGM 

Sword  of  the  Avenger  .EL 

Swordsman   Col. 

T 

Take  Me  Out  to  the  Ball  Game.  .  .MGM 

Take  My  Life  EL 

Tap   Roots   -U-l 

Tarzan  and  the  Mermaids  RKO 

Tarzan's  Fountain  of  Youth.-  RKO 

Tatlock  Millions,  The  Para. 

Temptation  Harbour   Mono. 

Tenth  Avenue  Angel  '^9t„ 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That  Wonderful   Urge  20th-Fox 

The  Argyle  Secrets  ,•  V?^ 

Thirteen  Lead  Soldiers  20th-Fox 

This  Was  a  Woman  2(i\h-Foy- 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers   MGM 

Three  Musketeers   MOM 

Three   Wives   ^Oth-Fox 

Thunder  in  the  Pines  a  Of 

Time  of  Your  Life  UA 

T-Men   -I^V 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trail  of  the  Mounties  -isO 

Train  to  Alcatraz  ReP- 

Treasure  of  Sierra  Madre  WB 

Triple  Threat   Col. 

Trouble  Preferred   20th-Fox 

29  Clues   -EL 

Tucson   20th-Fox 

Tulsa   --EL 

Twisted  Road,  The  RKO 

Two  Guys  and  a  Gal  WB 

Two  Guys  from  Texas  WB 

Tycoon   RKO 

u 

Unconquered   Para. 

Under   California   Stars  Rep- 

Under  Capricorn   WB 

Undercover   Man   Col. 

Unfaithfully  Yours  20th- Fox 

Unknown  Island   FC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 

Urubu  U 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Vicious  Circle,  The  UA 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  HUls   Col. 

Wallflower   WB 

Walls  of  Jericho  20th-Fox 

Walk   a   Crooked   Mile  Col. 

Waterfront  at  Midnight  Para. 

Weep  No  More  RKO 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

When  a  Man's  a  Man  Allied 

Where  the  North  Begins  SG 

While  I   Live  20th-Fox 

Whiplash   WB 

Whispering  Smith   Para. 

Who  Killed  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Window,  The   RKO 

Winner's  Circle,  The  20th- Fox 

Winter  Meeting  WB 

Woman  from  Tangiers  Col. 

Woman  in  White  WB 

Women  in  the  Night  FC 

Woman's  Vengeance   UI 

Words  and  Music  MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

Yellow  Sky  20th-Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Fox 

Younger  Brothers,  The  WB 


Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewart  10/29/48  

X-3  Miracle  in  Harlem  (D)A  3.  Guyse-S.  Fetchit-H.  Offley   70. .  .10/29/48   b8/21/48 

4B05  Mozart  Story,  The  H.  Holt-W.  Markus   99... 9/17/48   

Outlaw  Country   Lash  LaRue-Fuzzy  St.  John-P.  Stewart  

4705  Prairie,  The  (D)  L.    Aubert-A.    Baxter   76. ..5/21/48    . . . .  al2/27/47 

4801  Return  of  Wildfire,  The  (W)F  R.  Arlen-P.  Morison-M.  B.  Hughes   81... 8/6/48   b8/21/48 

4706  Road  to  the  Big  House,  The  (DjA  J.  Shelton-A.  Doran-G.  Williams   72. ..  12/27/47   bll/1/47 

Shep  Comes  Home  Robert  Lowery-Lanny  Rees   62...  12/3/48   

Thunder  in  the  Pines  George  Reeves-Ralph  Byrd   62... 11/5/48   

4708  Trail  of  the  Mounties  R.  Hayden-Jennifer  Holt   42... 2/21/48 

4707  Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T.  Coffin   40.  ..  12/13/48   b4/17/48 

SELZNICK  RELEASING  ORGANIZATION 

Mr.  Blandings  Builds  His  Dream  House  (C)F.  C.  Grant-M.  Loy-M.  Douglas   94  b3/17/48 

Paradine  Case,  The   (D)A  G.  Peck-A.  Todd-C.  Laughton-VaUi  132. .  .Jan.  '48   bl/3/48 

Portrait  of  Jennie  (D)  j.  Jones-J.  Cotien-E.  Barrymoie  all/1/47 

20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  Wilding-D.  Wynyard...  96. .  .Mar.  '48 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110. ..May  '48 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63. ..May  '48 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111... Feb.  '48 

801  Captain  from  Castile  (D)F  'T  T.  Power- J.  Peters-C.  Romero  140... Jan.  '48 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68. 


.Mar.  '48 

825  Checkered  Coat,  The  (D)A  T.  Conway-N.  Nash-H.  Hatfield   62.. .July '48 


819  Counterfeiters,  The  (My)  A  John  Sutton-Doris  Merrick. 

731  Daisy  Kenyon  (D)A  J.  Crawford-D.  Andrews-H.  Fonda. 


.bl 1/29/47 
. .b2/28/48 
. .b4/10/48 
. .bl/24/48 
.bll/29/47 
. .b2/28/48 
. .b8/14/48 


85. 


74... June  '48   b6/5/48 

98... Dec.  '47  ...bll/29/47 
Feb.  '48  ...bl2/20/47 

July  '48   b7/3/48 

68... Aug. '48   b8/7/48 

88... May  '48   b4/10/48 

118... Mar.  "48  ...bll/15/47 

89... June  '48   b5/22/48 

89... June  '48   b4/24/48 

808  Half  Past  Midnight  (D>F  X.  Taylor-P.  Knudsen-J.  Sawyer   69... Mar.  '48   b3/6/48 


an4  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd   61. 

821  Deep  Waters    (D)F  D.  Andrews- J.  Peters-C.  Romero.. 

828  Fighting  Back  (D)F  P.  Langton-J.  Rogers-G.  Gray  

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray  

806  Gentleman's  Agreement    {D)F  G.  Peck-D.  McGulre-J.  Garfield... 

827  Give  My  Regards  to  Broadway  *T:  (C)F  D.  Dailey-C.  Winninger-N.  Guild.. 

818  Green  Grass  of  Wyoming  '*T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur. 


816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc   87.. 

813  Let's  Live  Again  (D)F  J.  Emery-J.  Millican-T.  Holmes   68.. 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  Holloway-B.  Campbell   89.. 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102.. 

734  Roses  Are  Red  (My) A  Don  Castle-Peggy  Knudsen   67.. 

823  Street  With  No  Name,  The  (Doc)  A  M.  Stevens-R.  Widmark-L.  Nolan  91.. 


.May  '48   b5/8/48 

.Apr.  '48   b3/6/48 

.Apr.  '48  ....b3/20/48 

.July  '48  ....bl2/6/47 

.Dec.  '47   bll/8/47 

.July  '48  ....b6/26/48 


95... Apr.  '48   b3/6/48 


84. 
89. 
66. 
91. 


.Apr.  '48   b2/28/48 

.Aug. '48   b7/17/48 

.Apr.  '48   b6/5/48 


.Feb.  '48 
.Aug.  '48 
.Aug.  '48 


.bl/24/48 
, .b7/10/48 
, .b6/19/48 

, . .a5/l/48 


.a7/17/48 
. .a5/8/48 


811  Scudda  Hoo,  Scudda  Hay  *T  (D)F  J.  Haver-L.  McCallister-W.  Brennan. . . 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb  

836  That  Lady  in  Ermine  *T  (M)A  B.  Grable-D.  Fairbanks,  Jr  

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer  

802  You  Were  Meant  for  Me  (MC-D)F  1.  Crain-D.  Dailey-O.  Levant  

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   111.. 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75.. 

COMING 

.\partment  for  Peggy  *T  J.  Crain-W.  Holden-E.  Gwenn  

Bungalow  13   Tom  Conway-Margaret  Hamilton  

Canadian  Pacific  *C  R.  Scott-N.  Olson- V.  Jory  

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm  

839  Creeper,  The    J.  Baragrey-O.  Stevens-E.  Clannell  Sept. '48 

Cry  of  the  City  Victor  Mature-Richard  Conte  

Down  to  the  Sea  in  Ships  R.  Widmark-C.  Kellaway-D.  Stockwell  

822  Escape    (D)A   Rex  Harrison-Peggy  Cummins   78.  .  .Sept. '48   b5/29/48 

838  Forever  Amber  '^T  (D)A  Linda  Darnell-Cornel  Wilde  139.  .  .Sept. '48  ...blO/16/47 

840  Gay  Intruders,  The   (C)A  John  Emery-Tamara  Geva   68... Sept.  48  b6/19/48 

837  Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway   99. .. Sept. '48   a5/15/48 

Man  About  the  House,  A  M.  Johnson-D.  Gray-K.  Moore   94  b6/28/47 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Mother  Is  a  Freshman  *T  L.  Young- V.  Johnson-B.  Lawrence  

Night  Wind   C.  Russell-V.  Christine-G.  Gray-Flame  a6/5/48 

Road  Hous^!   Lupino-Wilde-Holm-Widmark  a6/5/48 

Rose  of  Cimarron  G.  Montgomery-R.  Cameron-R.  Roman  

Sand   *T   M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens  alO/11/47 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  ...a6/19/48 

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/24/48 

Three  Wives   Darnell-Crane-Lynn-Sothern  a7/17/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson  J.  Lydon-P.  Edwards-C.  Russell  a7/17/48 

Unfaithfully  Yours   R.  Harrison-L.  Darnell-R.  Vallee  108  a5/29/48 

West  of  Tomorrow  C.  Miller-A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  *T  Grable-Dailey-Oakie-Havoc  a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

Yellow  Sky   *T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 

UNITED  ARTISTS  CURRENT 

Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton  120... Mar.  '48   b2/21/48 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford   90... 5/15/48   b5/15/48 

Henry  the  Fifth  (D)F  »T  L.  Olivier-R.  Asherson  134  b4/27/46 

Here  Comes  Trouble  *C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell   50... 4/9/48   b4/17/48 

Intrigue  (D)A  G.  Raft-J.  Havoc-H.  Carter   88... Dec.  '47  ...bl2/27/47 

LafT-Time   W.  Tracy-P.  Morgan-E.  Janssen  110.. 

Kings  of  the  Olympics  (Pt.  1)  (Doc.)  F  Bill  Slater— Narrator    65.. 

Man  of  Evil  (D)A  J.  Mason-P.  Calvert-A.  Stephens   90.. 

On  Our  Merry  Way  B.  Meredith-P.  Goddard-F.  MacMurry.  .107. . 

Pitfall   (D)A   D.  Powell-L.  Scott-J.  Wyatt   80.. 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks   61.. 

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings...  97.. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80.. 

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney  109.. 

Urubu  (D)F   Native  Cast    66.. 

Who  Killed  'Doc'  Robbin?  'C  (OF  V.  Grey-D.  Castle-G.  Zucco   51.. 

COMING 

Angry  God,  The    Alicia  Parla-Casimiro  Ortega  

An  Innocent  Affair  Fred  MacMurray-Madelelne  Carroll  

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd-Andy  Clyde  

Cover-Up   W.  Bendix-D.  O'Keefe-B.  Britton  a8/21/48 

Dead  Don't  Dream,  The  (W)...   W.  Boyd-A.  Clyde  

False  Paradise  Wm.  Boyd-Andy  Clyde  

Gallant  Hombre   Duncan  Renaldo-Leo  Carillo  

Gay  Amigo   D.Renaldo-L.Carrillo-Armida- J.  Sawyer  

Girl  from  Manhattan,  The....'  Montgomery-Lamour-Laughton   

Indian  Scout   George  Montgomery-Ellen  Drew  a8/21/48 

Love  Happy   Marx  Bros.-Massey-Vera  Ellen-Hutton  

Lucky  Stiff   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F  H.  Lloyd-R.  Washburn-J.  Conlin   89  b2/22  41 

My  Dear  Secretary  L.  Day-K.  Douglas-K.  Wynn  a8/21/48 

Outpost  in  Morocco  George  Raft-Akim  Tamiroff  


.4/9/48 

.Apr.  '48   bl/24/48 

.Jan.  '48   b2/7/48 

.Feb.  '48   b2/7/48 

.8/19/48   b8/7/48 

.Apr.  '48  ....b4/17/48 

.Jan.  '48  bl/17/48 

.May  '48   b5/15/48 

.5/27/48   b5/29/48 

.8/16/48   b8/21/48 

.Apr.  '48   b5/8/48 


Red  River  (WD)F   J.  Wayne-M.  Clift-W.  Brennan  125 ... 8/26/48   b7/17/48 

Sinister  Journey   Wm.  Boyd- Andy  Clyde  

strange  Gamble   (W)  W.  Boyd- A.  Clyde-R.  Brooks  al2/13/47 

Texas,  Brooklyn,  and  Heaven  (CD) A  G.  Madison-D.  Lynn-J.  Dunn   76... 8/11/48   b7/17/48 

Vendeita    (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

Vicious  Circle   (D)A  Conrad  Nagel    77... 7/24/48   b5/29/48 


UNIVERSAL-INTERNATIONAL 


CURRENT 

(364  Abbott  &  Costello  Meet  Frankenstein  (C)F. .  .A.bbott-Costello-Chaney-Lugosi    83 

B57  All  My  Sons   (D)A  idward  G.  Robinson-Burt  Lancaster...  94 

656  Are  You  With  It?  (M)F  J.  O'Connor-O.  San  Juan-M.  Stewart..  90 

663  Bad  Sister   .vl.  Lockwood-I.  Hunter   91 

653  Black  Bart  *T  (W-D)A  ::.  DeCarlo-D.  Duryea-J.  Lynn   8(. 

629  Black  Narcissus  *T   (D)F  Jeborah  Kerr -David  Farrar   91 

652  Captain  Boycott  (D)F  oiewart  Granger-Kathleen  Ryan   93 

655  Casbah    (D)A   /.  DeCarlo-T.  Martin-P.  Lorre   94 

658  Dear  Murderer  (D)A  K.  Portman-G.  Gynt-D.  Price   94 

650  Double  Life,  A  (D)A  d.  Colman-S.  Hasso-E.  O'Brien  1U4 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira    80, 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78 

6'jp  HoUday  Camp   M.  Lockwood-P.  Roc-D.  Price   96 

669  Larceny    (D)A  j.  Payne-J.  Caulfield-D.  Duryea   89, 

659  Letter  from  an  Unknown  Woman  (D;A  joan  Fontaine-Louis  Jourdan   90. 

666  Man-Eater  of  Kumaon   (D)F  Sabu-W.  Corey-J.  Page   80 

667  Mr.  Peabody  and  the  Mermaid  (C)A  W.  Powell-A.  Blyth-I.  Hervey   89, 

t)5i  Naked  City,  The  (D)A  d.  Fitzgeraid-H.  Duft-D.  Han   96 

670  One  Touch  of  Venus  (C)A  K.  Walker-A.  Gardner-D.  Haymes   81 

632  Pirates  of  Monterey  *T  (D)F  M.  Montez-R.  Cameron-P.  Reed   77 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78. 


.  98 
.  83 
.109 
.  87 

.  96 


627  Secret  Beyond  the  Door   (D)A  Bennett-M.  Redgrave-A.  Revere 

633  Senator  Was  Indiscreet,  The  (C)A  <V.  Powell-E.  Raines  

668  Tap  Roots  *T  {D)F  V.  Heflin-S.  Hayward-B.  Karloff.. 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price  

634  Woman's  Vengeance,  A  (D)A  Charles  Boyer-Ann  Blyth  

COMING 

673  An  Act  of  Murder  F.  March-E.  O'Brien-F.  Eldridge  

Black   Velvet   A.  Blyth-H.  Dufi-G.  Brent  

677  Brothers,  The  (D)A  Patricia  Roc-WiU  Fyfie   98 

635  Bush  Christmas   (D)F  C.  Rafierty-J.  Fernside   76 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  

Criss-Cross   B.  Lancaster- Y.  DeCarlo-D.  Duryea  

Dulcimer  Street  (D)A  R.  Attenborough-A.  Sim-F.  Compton. . .  112 

tame  Is  the  Spur  lD)A  M.  Redgrave-R.  Johns  112. 

Family  Honeymoon   C.  Colbert-F.  MacMurray  

672  For  the  Love  of  Mary  Jurbin-O'Brien-Taylor-Lynn   

Good  Time  Girl  (D)A  jean  Kent-Dennis  Price   92. 

Hamlet   (D)F   Laurence  Olivjler-Jean  Simmons  150 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109 

Kiss  the  Blood  Off  My  Hands   .  Fontaine-B.  Lancaster-R.  Newton  

Lady  Surrenders,  A  (D)A  Margaret  Lockwood-Stewart  Granger. .113 

Magic  Bow,  The  iD-M)F  oiewart  Granger-Phyllis  Calvert  106. 

Mexican  Hayride   Abbott  &  Costello  

Nicholas  Nickelby  (D)F   Cedric  Hardwicke-Sally  Howes  105. 

O'Flynn,  The  ..•  D.  Fairbanks,  Jr.-H.  Carter-R.  Greene  

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92. 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  

671  Saxon  Charm,  The  R.  Montgomery-S.  Hay  ward- J  Payne..  87. 

Snowbound   K.  Newton-D.  Price   86. 

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson   87. 

You  Gotta  Stay  Happy  J.  Fontaine-J.  Stewart-E.  Albert  


.July  '48 
.May  '48 
.May  '48 
.July  '48  . 
.Apr.  '48 
.Dec.  '47 
.Jan.  '48  . 
.Apr.  '48 
.May  '48 
.Mar.  '48 
.  June  '48 
.July  '48 
.Mar.  '48 
.Aug.  '48 
.June  '48 
.July  '48 
.Aug.  '48 
.Mar.  '48 
.Aug.  '48 
.Dec.  '47 
.June  '48 
1/2. Feb.  '48 
. . .  Jan.  '48  . 
.  .  .Aug.  '48 
. .  .June  '48 
.  .  .Feb.  '48 


...b7/3/48 
. .b2/21/48 
. .b3/13/48 
. .bl2/6/47 
. .bl/31/48 
. ..b5/3/47 
. ..b9/6/47 
. ..b3/6/48 
. . .b6/7/48 
. .  .bl/3/48 
.bll/29/47 

. .b8/23/47 
. . .b8/7/48 
. .b4/10/48 
. .b6/19/4b 
. .b7/10/48 
.  .bl/24/4i> 
. .b8/21/48 
.bll/15/47 
. . . b5/8/48 
. .bl/10/48 
.bl2/13/47 
. .b6/26/48 
. .b5/29/48 
. bl2/20/47 


.Sept.  '48 


...Dec.  '4 


. .38/14/48 
. .b5/24/47 
.bll/29/47 
. .b3/27/48 
. . a6/19/4b 


. .b8/7/48 
.blO/4/47 
.a8/14/48 


.  Sept.  '48 


.  .Sept.  '48 


. .b5/28/48 
. .b5/15/48 
. .bl/18/47 
. .a6/19/48 
.blO/12/48 
.  .b9/28/4ii 
...7/17/47 
.  .b3/22/47 
. .a8/21/48 
. .a5/25/46 
. . .b5/l/48 
. .36/26/48 


.b9/13/47 
. .38/7/48 


WARNER  BROS. 


CURRENT 


1/10/48   bl2/20/47 

3/27/48   b3/13/48 

6/26/48   b5/29/48 

8/21/48   

3/6/48   b7/12/47 

7/31/48   b7/10/48 

8/14/48   b8/16/47 

2/7/48   bl/24/48 

12/27/47  ...bl2/13/47 

7/3/48   b6/12/48 

5/29/48   b5/8/48 

4/10/48   b4/3/48 

1/24/48   bl/10/48 

2/21/48   bl2/27/47 

6/12/48   b5/22/48 

4/24/48   b4/ 10/48 

5/15/48   b4/24/48 

.32/7/48 


713  Always  Together   (C)F  R.  Hutton-J.  Reynolds   78 

719  April  Showers  (C)F  J.  Carson-A.  Sothern-R.  Alda   95 

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae   80 

732  Embraceable  You   Dane  Clark-Geraldine  Brooks   80 

717  I  Became  a  Criminal  (D)A  Sally  Gr3y-Trevor  Howsrd   78 

731  Key  Largo   (D)A  H.  Bogart-E.  G.  Robinson-L.  Bac3U  101 

702  Life  With  Father  (C)F  W  Powell-I  Dunne-E  Taylor  118 

715  My  Girl  Tisa  (C-D)F  U  Palmer-S.  Wanamaker-A.  Tamiron..  95 

711  My  Wild  Irish  Rose  *T  (MC-D)F  D.  Morgan-A.  King-A.  Hale  101 

728  Romance  on  the  High  Seas  *T  (M)F  J.  Carson-J.  Paige-D.  DeFore   99 

725  Silver  River   (W)A  Errol  Flynn-Ann  Sheridan  107 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen  101 

714  Treasure  of  Sierra  Madre  (D)A  i.  Bogart-W.  Huston-T.  Holt  127 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  103 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77 

721  Winter  Meeting  (D)A  B.  Davis-J.  Davis-J.  Paige  100 

724  Woman  in  White,  The  (My)  A  A.  Smith-E.  Parker-S.  Greenstreet  109 

COMING 

Adventures  of  Don  Juan  "T  (H-R)  Errol  Flynn-Vivec3  Lindfors  

Cleop3tr3  Arms   Dsvid  Niven-J3ne  Wym3n  36/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/11/47 

Fighter  Squadron  *T  Edmond  O'Brien-Robert  Stack  

Flaxy  Martin   Z.  Scott-V.  Mayo-D.  Kennedy  37/3/48 

Fountainhead,  The   Gary  Cooper-Patricia  Neal-Kent  Smith  

Girl  from  Jones  Beach  R-  Reag3n-V.  Msyo-D.  Clark  

Happy  Times  *T  Kaye-Bates-Slezak-Cobb   

Homicide   R-  Douglas-H.  Westcott-R.  Alda  

House  Across  the  Street  J.  Paige-B.  Bennett- J.  Holden  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  a7/10/48 

Kiss  in  the  Dark  Jane  Wyman-D3vid  Niven  

Look  for  the  Silver  Lining  *T  J.  Hsver-R.  Bolger-G.  MacR3e  37/3/48 

Montana  *T   Errol  Flynn -Alexis  Smith  

My  Dream  Is  Yours  '*T  Carson-Day-Bowman- Arden   36/26/48 

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott- J.  Backus  35/22/48 

One  Sunday  Afternoon  '•T  Dennis  Morgan-Janis  P3ige  a5/22/48 

802  Rope  *T   Stewart-Chandler-Hardwicke    80... 9/25/48   a6/26/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton  a5/15/48 

Somewhere  in  the  City  V.  Lindfors-E.  O'Brien-V.  Mayo  

South  of  St.  Louis  *T  J.  McCrea-A.  Smith-Z.  Scott  

Two  Guys  and  a  Gal  *T  D  Morgan-J.  Carson-D.  Day  

801  Two  Guys  From  Texas  *T  (C)F  J.  Carson-D.  Morgan-D.  Malone   86... 9/4/48   b8/7/48 

Under  Capricorn  'T  Ingrid  Bergman-J.  Cotten-M.  Wilding...  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  ali/i/4'7 

Younger  Brothers,  The  'T  •  W.  Morris-J.  Paiee-B.  Bennett  


SHOWMEN'S    TRADE  REVIEW 

MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  anc 
U.  S.  origin  not  distributed  by  ma 
J  or  outlets.  Titles  are  foUowed,  li. 
parentheses,  by  name  of  courUry  02 
origin  and  U.  S.  national  distrlDutor, 
names  of  stars,  running  time,  anc 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 

A  FRIEND  WILL  COME  TONIGHT 
(Lopert)  Michel  Simon,  Madeleine 
Sononge.  92.  b7/17/48. 

ALL'S  WELL  (U.  S.-Independeni , 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Discina 
Int'l)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Fausl 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) 
H.  Vidal-F.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer).  L.  Movin-T.  Roose.  100. 

b5/l/48 

DIE  FLEDERMAUS  (Germany -Art- 
kino)  M.  Harrell-J.  Heesters.  96 
b3/30/48 

FANNY  (France-Siritsky)  Raimu-P 
Fresnay.  124.  b2/21/48 

FARREBIQUE  (France  -  Siritsky) 
Non-pro.  cast.  90.  b3/6/48 

FIGHT  NEVER  ENDS,  THE  (U.  S.- 
W.  Alexander)  Joe  Louis-Mlllf 
Bros.  70.  b2/28/48 

F'lRST  OPERA  FILM  FESTIVAL 
(It3ly-Classic) .  T.  Gobbi-P.  Mal- 
carini.  95.  b5/29/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

GREEN  PROMISE  (U.  S.-Independ- 
ent).  W.  Brennan -M.  Chapman. 

IDIOT,  THE  (France-European 
Copyrights)  G.  Phillippe-E.  Feuil- 
lere. 92.  b2/14/48 

ILLEGALS,  THE  (U.  S.-Mayer- 
Burstyn)  T.  Torres-Y,  Mikalo- 
witch.   75.  b7/10/48 

JANS  MONSON  IN  AMERICA 
'Sweden-Scandi3).  E.  Persson-S. 
Olin.  103.  b4/17/48 

JENNY  L  A  M  O  U  R  (France-Vog 
Films)  L.  Jourdan-S.  Renant.  102. 
b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Conti- 
nental) A.  Valli-B.  Gigli.  83. 
b3/13/48 

LOST  HAPPINESS  (It3ly-S3turnia) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Siritizky  Int'l) . 
R3imu-P.  Fresnay.  128.  b5/15/48 

NAIS  (France-Siritizky-Int'l) .  Fer- 
n3ndel-J.  P3gnol.  105.  b6/19/48 

PAIS  AN  (It3ly-M3yer-Bur.)  C. 
S3zio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (France-Distin- 
guished t  O  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-Gilbert  Gil.  90.  b6/12/48. 

PREJUDICE  (U.  S.  -  Independent) 
D.  Bruce-M.  Marshall. 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (En gland -English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

STORY  OF  LIFE,  THE  (U.  S. -Cru- 
sades) J.  Crehan-W.  McKay.  67. 
b7/10/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l) .  P.  Blanchard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter'l)  J.  Henri-Duval.  80.  b3/13/48 


BRITISH  PRODUCT 

(U.  S.  Distribution  Not  Set) 
BRIGHTON  ROCK  (Pathe).  R.  At- 
tenbor6ugh-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (Rank).  G.  Gynt-D. 

Price.  94.  b3/6/48 
GHOSTS  OF  BERKELEY  SQUARE, 

THE  (Pathe).  R.  Morley-F.  Ayl- 

mer.  90.  bll/1/47 
LOVES     OF    JOANNA  GODDEN, 

THE   (Rank).  G.  Withers-J.  Ma- 

callum.  85.  b6/21/47 
MARK  OF  CAIN,  THE  (Rank).  E. 

Portman-S.  Gray.  88.  bl/17/48 
MRS.    FITZHERBERT    (Pathe).  P. 

Graves-J.  Howard.  99.  b2/14/48 

NEWSREEL  SYNOPSES 

{Released  Wednesday,  August  25) 

MOVIETONE  (Vol.  31,  No.  67)— 
Throngs  gather  to  pay  homage  to  Babe 
Ruth;  MacArthur  visits  new  republic  of 
Korea ;  Canadian  oil  well  goes  on  a  ram- 
page, floods  farmland ;  Grandmas  display 
charm  and  wit  in  Chicago  contest; 
Sports:  Daredevil  high  diver  uses  little 
water,  makes  big  splash — Great  action 
filmed  as  Olympic  games  close  in  Lon- 
don. 

NEWS  OF  THE  DAY  (Vol.  19,  No. 
301) — Independent  Korea  hails  Mac- 
Arthur:  Thousands  bid  farewell  to  Babt 
Ruth;  Well  runs  wild  in  fabulous  oil 
strike;  The  1948  Olympic  games  come 
to  an  end ;  Perfect  legs  win  beauty  ac- 
claim. 

PARAMOUNT  (No.  104)— Greatest  oH 
discovery  in  Canada;  Babe  Ruth  goes  to 
rest ;  Korea  republic  proclaimed ;  Olym- 
pic fade-out. 

UNIVERSAL  (Vol.  21,  No.  _  172)— 
Olympic  curtain  falls ;  Last  rites  for 
Babe  Ruth;  Korea  hails  independence; 
Biggest  oil  rush  in  Canada;  Highest 
dive  in  the  world :  Lassies  unlimber 
lovely  legs. 

WARNER  PATHE  (Vol.  20,  No.  2)— 
Olympic — grand  finale;  Babe  Ruth — 
safe  at  home;  Korean  republic  is  pro- 
claimed; Oil  well  runs  wild  in  Canada; 
Little  sisters'  beauty  contest. 
ALL  AMERICAN  (Vol.  6,  No.  305)  — 
Actor  Frank  Silvera  welcomes  family 
after  Atlantic  flight;  Camera  goes  be; 
hind  the  scenes  in  making  all-colored 
musical;  Talent  search  winner  stars  on 
theatre  stage;  R.O.T.C.  students  parti- 
cipate in  summer  training. 
TELENEWS  (Vol.  2,  No.  35)— Coun- 
tess Tolstoy  hails  Lomakin  dismissal ; 
Babe  Ruth  laid  to  rest;  Comic  books 
incite  boys  to  crime;  Contest  winners 
take  over  railroad;  "Miss  Australia" 
coming  to  New  York;  Mildred  Gillars, 
Nazi  radio's  Axis  Sally,  arrives  from 
Germany;  Tokyo  Rose,  Japanese- Amer- 
ican broadcaster,  also  returned  for  court 
trial ;  Palestine  round-up ;  Cologne  Ca- 
thedral rededicated;  Holland's  throne 
ready  for  new  Queen ;  Overseas  briefs ; 
Sports :  Post-Olympic  swim  meet  in 
France — International  horse  show  in 
England. 


(Released  Saturday,  August  28) 

MOVIETONE  (Vol.  31,  No.  68)— 
Treason  trials  face  Axis  Sally  and  Tokyo 
Rose:  U.  S.  demands  recall  of  Russian 
consul  in  teacher  case;  Australia  sup- 
ports U.N.  appeal  to  aid  war  orphans; 
Invasion  tactics  shown  in  landing  on 
Virginia  coast;  Sports:  Chicago  Car- 
dinals defeat  All-Stars  (Except  Cincin- 
nati)— North  beats  South  in  high  school 
gridiron  classic  (Cincinnati  only)  ;  U.  S. 
defeats  France  in  dual  swim  meet — 
American  star  boat-sailing  regatta. 
NEWS  OF  THE  DAY  (Vol.  19.  No. 
302) — Defense  chiefs  meet — amphibious 
drill  tests  battle  practice;  U.  S.  takes 
stern  action  in  case  of  Red  teacher; 
Treason  trials  set  for  "Axis  Sally"  and 
"Tokyo  Rose" ;  China  sets  up  a  Boys 
town ;  Fur  fashion  pre-view ;  Sports : 
100,000  see  Chicago  Cardinals  beat  Col- 
lege All-Stars — 100,000  at  Los  Angeles 
championship  rodeo  —  West  Virginia's 
North-South  grid  classic. 
PARAMOUNT  (No.  1)— Middies  and 
Cadets  join  in  amohibious  test ;  Cologne 
Cathedral  reooens  for  700th  anniversary; 
Forrestal  talks  defense  plans  with 
Canada;  Axis  Sally;  Tokyo  Rose; 
Sports:  Gridiron  preview.  Cardinals  beat 
All- Stars — Seattle  sail  classic. 
UNIVERSAL  (Vol.  2.  No.  172)— Joint 
<  hiefs  of  staff  in  hush-hush  meeting; 
Soviet  consulate;  Axis  Sallv;  Outstand- 
ing daughters  chosen;  Miss  Canada 
crowned;  Fall  fur  futures;  Snorts:  All- 
Star  football — Motorcycle  hill  climb — 
Rodeo  in  Los  Angeles. 
WARNER  PATHE  (Vol.  20,  No.  3)  — 
Army-Navy  war  games;  Army  top  brass 
meets  on  strategy  at  Newnort;  Glubb 
Pasha  arrives  in  England:  Tokvo  Rose 
arrested  in  Japan ;  Axis  Sally  flown  to 
U.  S.:  Miss  Canada  selected  in  On- 
tario; German  crowds  protest  high  prices; 
Shanghai  Boystown ;  Sports:  All-Star 
football  game;  Paris  swim  meet. 


RE-ISSUES  (Nationally  Released) 


ASTOR  PICTURES 


Time  Rel. 
Mins.  Date 

63. . 


Orig 

Rel. 

Date 


Aces  Wild   Harry  Carey    63 . .  .  4/30/48   1937 

Frontiers  of  '49  "Wild  Bill"  Elliott  1939 

In  Early  Arizona  "Wild  Bill"  Elliott  1938 

Jimmy  Steps  Out  J.  Stewart-P  Goddard   89. .  .3/25/48   1941 

Law  Comes  to  Texas,  The  "Wild  Bill"  Elliott  1939 

Lone  Star  Pioneers  "Wild  Bill"  Elliott  1939 

Man  From  Tumbleweeds,  The  "Wild  Bill"  Elliott  1940 

Pecos  Kid   Fred  Kohler.  Jr   59... 4/25/48   1935 

Pioneers  of  the  Frontier  "Wild  Bill"  Elliott   1940 

Return  of  Daniel  Boone,  The  "Wild  Bill"  Elliott  1941 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack   55... 6/1/48   ..1937 

Wagon  TraU   Harry  Carey    58... 5/30/48   !!!l935 

EAGLE  LION 

848  Seven  Sinners   M.  Dietrich-J.  Wayne   86. 

849  Sutter's  Gold   Edward  Arnold   93. 


.3/27/48   1936 

.3/27/48   1936 


FILM  CLASSICS 

Border  Wolves   Bob  Baker    55. 

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown   60. 

Challenge,  The   J.  Gardner-M.  Clare   78. 

Courage  of  the  West  Bob  Baker    58. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Jungle  Woman   E.  Anchors-J.  C.  Naish  

Last  Stand   Bob  Baker    57. 

Man  Who  Reclaimed  Head  C.  Rains-J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  KarlofE-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 


.8/15/48   1938 

.3/15/48   1941 

.5/20/48   1939 

.3/15/48   1937 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   1942 

. 7/20/48   1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.3/25/48   1944 

.9/15/48   1938 

.7/1/48   1935 

.8/15/48   1940 

.4/15/48   

.3/1/48   1941 

.7/1/48   1939 

.7/15/48   1934 


METRO-GOLDWYN-MAYER 

823  Tarzan's  New  Adventure  J.  WeismuUer-M. 

822  Tarzan's  Secret  Treasure  J.  Weismuller-M. 


O'Sulllvan   70. 

O'Sulllvan   81. 


.Apr. 

.Apr. 


.1942 
.1941 


MONOGRAM 

4711  Sign  of  the  Wolf  M.  Whalen-G.  Bradley. 


69... 5/2/48   1941 


PARAMOUNT 

R7-3503  Crusades,  The 


•  L.  Young-H.  WUcoxon   126... June  '48 


.1935 


REALART  PICTURES 

5013  Argentine  Nights   Ritz  Bros. -Andrew  Sisters   73. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta    60. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald   98. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson   61. 

6046  Hellzapoppin   Olsen- Johnson    84. 

917  Little  Tough  Guy  Little  Tough  Guys   83. 

929  Little  Tough  Guys  in  Society  Little  Tough  Guys   73. 

796  Magnificent  Brute   J.  McLaglen-B.  Barnes   78. 

361  Sea  Spoilers   J.  Wayne-N.  Grey   63. 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78. 


.Mar.  '48   1940 

.Apr.  '48   1942 

.May  '48   1943 

.Apr.  '48   1941 

.Mar.  '48   1941 

.Mar.  '48   1938 

.Mar.  '48   1938 

.Apr.  '48   1936 

.Apr.  '48   1936 

.May  '48   1937 


RKO  RADIO 

892  Bambi  *T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)   G.  O'BrienR.  Oehman... 

884  Lawless  Valley   (W)  G. 

883  Painted  Desert  (W)  

886  Timber  Stampede  (W)  

885  Trouble  in  Sundown  (W)  G. 


70. 
60. 


60. 


O'Brien   

.G.  O'Brien-L.  Day  

.G.  O'Brien-M.  Reynolds. 
O'Brien-W  Bond  


60. 


.1942 
.1938 
.1932 
.1933 
.1938 
.1938 
.1939 
.1939 


SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC23  Hidden  Gold   W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  S. 

HC19  Range  War   W. 

HC18  Renegade  Trail  (W)  W 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC22  Showdown,  The   W. 

HC17  Silver  on  the  Sage  (W)  W. 

HC24  Stagecoach  War   W. 

S-6  That's  My  Boy  J. 

20TH  CENTURY-FOX 

830  Belle  Starr   R. 

834  Blood  and  Sand  T. 

831  Frontier  Marshal   R. 

835  I  Wake  Up  Screaming  .B. 

832  Rose  of  Washington  Square  T. 

833  Slave  Ship   W. 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-R.  Hayden   62. 

Menjou-D.   Costello   89. 

Boyd-R.  Hayden  79. 

Temple- W.  Gargan   88. 

Boyd-R.  Hayden  69. 

Boyd-G.  Hayes  60. 

Stanwyck-R.  Young   71. 

Boyd-R.  Hayden  70. 

Boyd-R.  Hayden   66. 

Boyd-G.  Hayes  71. 

Boyd-R.  Hayden..   64. 

Durante-R.  Tauber   81. 


Scott-G.  Tierney  87. 

Power-L  .Darnell  125. 

Scott-N.  Kelly   71. 

Grable-V.  Mature   82. 

Power- A.  Faye  86. 

Baxter-W.  Beery  92. 


WARNER  BROS. 

718  Adventures  of  Robin  Hood  E.  Flynn-O.  DeHavilland  102.. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82.. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts   71.. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien  78.. 

722  Valley  of  the  Gipnts  W.  Morrijs-C.  Trevor  .  79.. 


..9/24/48   1938 

..9/10/48   1938 

..9/3/48   1940 

..7/16/48   1939 

.6/3/48   1939 

..9/24/48   1942 

.5/7/48   1939 

.4/10/48   1939 

..7/23/48   

.7/2/48   1940 

..7/30/48   1940 

.3/6/48   1939 

..10/8/48   1940 

..9/10/48   


.June  '48   1941 

.Aug. '48   1941 

.June  '48   1939 

.Aug. '48   1941 

.July  '48   1939 

.July  '48   1937 


.3/13/48   1938 

.7/17/48   1940 

.7/17/48   193G 

.5/8/48   1938 

.5/8/48   1940 


1947-48  SHORT  SUBJECT  BOOKING  GUIDE 


Rel.  No.    Title  Rel.  Date  Data 

ASTOR  PICTURES 

Jimmy  Fidler's  Personality 

Parade  (20)   12/20   

Boss  Comes  to  Dinner  (10)  4/1   

Makers  of  Destiny  #l(17!/2)  5/1  6/5 

COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE  (1) 

9451  A  Voice  Is  Born  {20Yz) . .  1/15   

THREE  STOOGES  COMEDIES  (8) 

9401  Brideless  Groom  (161/2)  . . .  9/11   

9402  Sing  a  Song  of  Six 

Pant?  (17)   10/30 

9403  All  Gummed  Up  (IS)  12/11 

9404  Sliivering  Slierlocks  (17) ...  1/8 

9405  Pardon  My  Clutch  (15)  .  . .  2/26 

9406  Squareheads  of  the  Round 

Table  (18)    3/4 

9407  F  ddlers  Three   (17)   5/6 

9408  The  Hot  Scots  (17)  7/8 


12/20 
12/20 
6/5 
6/19 

6/5 
6/5 
7/31 


ASSORTED  &  ALL-STAR  COMEDIES  (17) 

9431  Rolling  Down  to 

Reno  (I6I/2)    9/4   

9432  Hectic  Honeymoon   (17)  . . .  9/18   

9421  Wedding  Belle  (17)  10/9  1/17 

9422  Should  Husbands 

iVIarry?  (17)   11/13  12/20 

9423  Silly  Billy  (18)                   1/29  6/19 

9424  Two  Nuts  in  a  Rut  (IS)...  2/19  6/12 

9425  Tall,  Dark  and 

Gruesome  (16)                  4/15  6/5 

9426  Crabbin'  in  the  Cabin  (18) .  5/13  6/19 

9427  Pardon  My  Lamb  Chop  (    ) .  6/10  7/10 

9433  Wife  to  Spare  (16)  11/20  12/20 

9434  Wedlock  Deadlock  (16)  ...  .12/18  2/14 

9435  Radio  Romeo  (I71/2)  12/25   

9436  Man  or  Mouse  (18)              1/15  6/19 

9437  Eight  Ball  Andy  (llYz)  ■  ■  ■  3/11  6/19 

9438  Jitter  Bughouse   (17)           4/29  6/12 

9439  The  Sheepish  Wolf  (I71/2)  ■  ■  5/27  6/19 

9440  Flat  Feat  (I71/2)                 6/24  7/31 


COLOR  RHAPSODIES  (3) 

9501  Swiss  Tease    (6)   9/11 

9502  Boston  Beany  (6)  12/4 

9503  Flora  (7)    3/18 


12/20 
6/19 


12/20 


7/10 


COLOR  PHANTASIES  (3) 

9701  Kitty  Caddy  (6)  11/6 

9702  Topsy  Turkey   (61/2)   2/5 

9703  Short  Snorts  on 

Sports  (6/2)    6/3 


COLOR  FAVORITES  (Re-Issues)  (8) 

9601  Dreams  on   Ice   (6/2)  10/30   

9602  Novelty  Shop   (6I/2)  11/20   

9603  Dr.    Bluebird    (8)  12/18   

9604  In  My  Gondola  (71/2)....    1/22  .... 

9605  Animal  Cracker  C  reus   (7)  2/19   

9606  Bon  Bon  Parade   (S1/2)  . . .  4/S   

9607  House  That  Jack  Built  (7)  .5/6   

9608  The  Untrained  Seal  (71/2)  •  7/15  .... 


9951 
9952 

9953 

9954 

9955 

9956 

9957 
9958 


9851 
9852 
9853 

9854 
9855 
9856 

9857 
9858 

9859 
9860 


9801 
9802 
9803 
9804 
9805 

9806 
9807 

9808 
9809 


THRILLS  OF  MUSIC  (8) 

Boyd  Raeburn  &  Orch.  (11)  9/18   

Claude  Thornhill  & 

Orch.  (11)   10/30   

Lecuona  Cuban 

Boys   (IOI/2)   11/13  12/20 

Skitch  Henderson 

Orch.  (10)   12/11 

Charlie  Barnet  & 

Orch.  (IOI/2)    1/15 

Ted  Weems  & 

Orchestra  (IO1/2)    3/25 

Gene  Krupa  Orch.  (10) ....  6/10 
Tony   Pastor  Orch.    (10) .  .  7/22 


2/14 

6/5 

6/5 
7/10 


SCREEN  SNAPSHOTS  (10) 

Hollywood   Cowboys   (91/2)  .9/4   

Laguna,  U.  S.  A.  (9/2)  ■ -10/9  12/20 
Out  of  This  World 

Series  (9)   11/27  12/20 

Off  the  Air  (10)  12/18  12/20 

Hawaii  in  Hollywood  (10).  1/22  6/5 
Photoplay's  Gold  Medal 

Awards   O/z)    3/18   

Smiles  and  Styles  (10)          4/1  6/5 

Hollywood  Honors 

Hersholt  (8)                    5/6  6/12 

Hollywood   Party    (9)           6/10  7/10 

Hollywood  Friars  Honor 

George  Jessel   (91/2) ....  7/8  7  '31 

WORLD  OF  SPORTS  (9) 

Cinderella    Cagers    (91/2)  ■  •  9/25   

Ski   Demons   (9)  10/23  12/20 

Bowling   Kings   (10)  11/13  12/20 

Navy  Crew  Champions  (10).  12/25  2/14 
Rodeo  Thr'lls  and 

Spills   (91/2)                     1/29  6/5 

Net  Marvels   (9)                 3/11  6/19 

Champions  in  the 

Making   (81/2)                   5/23  6/19 

No  Holds  Barred   (9)            6/17  7/10 

Aiiua  Zanies  (9)                 7/15  7/31 


FILM  NOVELTIES  (8) 

9901  Aren't  We  All?   (IQl/z) ...  11/27   

COMMUNITY  SINGS  (9) 

9651  No.  1— Linda    (10)    9/4   

9652  No.  2— April  Showers  (9). 10/2   

^653  No.  3 — Pen  0'  My 

Heart   (9)   11/6  12/20 


Releases  (grouped  in  series  of  whicli  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are:  distributor's  release  number; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showmen's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


Rel.  No.    Title                         Rel.  Date  Data 

9654  No.  4— When  You  Were 

Sweet  16   O'/a)  12/4  12/20 

9655  Feudin'  and 

A-Fi[jhtin'    (IOI/2)    ■  •  ■  ■  1/8  6/19 

9656  Civilization   (    )                   2/12  6/5 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (91/2)  ■  •  4/29  6/5 

9658  Manana  (9)                         6/3  6/19 

9659  California  Here  I  Come  (9)  8/12   

SERIALS  (15  Chapters)  (4) 

9120  The  Sea   Hound   9/4   

9140  Brick    Bradford   12/18  1/17 

9160  Tex  Granger    4/1   

9180  Superman   (Sp.)    7/15   

METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS  (11) 

W-931  Slap  Happy  Lion  (7)   9/20   

W-932  The  Invisible  Mouse   (7) .  .  9/27  11/22 

W-933  King  Size  Canary  (    )....12/6  2/14 

W-934  The  Bear  and  the  Bean  (7) .  1/31  4/3 

W-935  What  Price  Fleadom?  (6).  3/20   

W-936  Make  Mine  Freedom   (10) .  4/24  6/12 

W-937  Kitty  Foiled  (8)                 5/1  6/12 

W-938  Little  'Tinker  (8)                5/15  7/24 

W-939  The  Bear  and  the  Hare  (7).  6/26  7/24 

W-940  The  Truce  Hurts  (7)   7/17   

W-941  Half-Pint  Pygmy  (7)   8/7   

TRAVELTALKS  (4) 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)          5/S  7/24 

T-914  Chicago,  the  Beautiful  (10) .  7/31  8/21 

THE  PASSING  PARADE  (5) 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20 

K-972  It  Can't  Be  Done  (10) ,  . .  1/10 
K-973  Goodbye  Miss  Turlock  (10).  1/24 

K-974  My  Old  Town    (9)   2/7 

K-975  Souvenirs  of  Death   (10)..  6/19 


3/6 
4/3 
4/3 
4/3 
7/24 

GOLD  MEDAL  CARTOONS  (Reissues)  (6) 
W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way   (8)   2/14   

W-924  The   Midnight  Snack   (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (S) .  6/12   


PETE  SMITH  SPECIALTIES  (10) 
10  (8).  9/6 

(8)  . . . .10/18 

(9)  . . . .11/18 


S-951  Football  Thrills  No 
S-952  Surfboard  Rhythm 
S-953  What  D'Ya  Know? 
S-954  Have  You  Ever 

Wondered?  (9)   

S-955  Bowling  Tricks  (10)  

S-956  I  Love  My  Mother-in-Law 

But   (8)    2/7 

S-957  Now  You  See  It  (Tech.)  (9)  3/30 

S-958  You  Can't  Win  (9)   5/29 

S-959  Just  Suppose   (9)   7/17 

S-960  Football  Thrills  No.  11 

(9)    8/21 


11/22 
11/22 


1/10  4/3 
5/1 


6/12 


8/21 


MUSICAL  MERRY-GO-ROUND  (6) 

M-9S1  Freddy  Martin,  Keenan 

Wynn  (10)                        2/14  6/5 

M -982  Tex    Beneke    (10)                 2/13  6/5 

M-983  Ray  Noble.  Buddy 

Clark   (11)                        6/26  7/24 

M-9S4  Les  Brown,  V. 

O'Brien  (10)    7/17   

TWO  REEL  SPECIALS  (2) 

A-901  Drunk    Driving    (21)  3/27   . 

A-902  Going  to  Blazes  (21)           4/24  6/12 

PARAMOUNT 

PACEMAKERS  (6) 

K7-1  It  Could  Happen  to 

You  (11)   10/3   

K7-2  Babies.  They're 

Wonderful  (11)   11/14  11/22 

K7-3  Bundle  From  Brazil  (11)...  1/2  1/17 

K7-4  Musical  M  racle  (11)   3/12   

K7-5  A  Model  Is  Born  (7)             5/28  6/26 

K7-6  Neighbor  to  the  North  (13)..  7/22  7/24 

POPULAR  SCIENCE  (6) 

J7-1  Radar  Fisherman  (10)  10/17  11/22 

J7-2  Desert   Destroyers   (11)  12/16.  .12/20 

J7-3  Streamlined    Luxury    (10) .  . .  2/20  3/6 

J7-4  Fog  Fighters   (10)                  4/2  6/5 

J7.5  The  Bin  Eye  (10)                    5/21  6/12 

J7-6  Flying  Wing  (10)   8/6   

SPORTLIGHTS  (10) 

R7-1  Riding  the  Waves  (10)  10/3  11/22 

R7-2  Running  the  Hounds  (ID... 10/31  11/22 

R7-3  Five  Fathoms  of  Fun  (10)..  11/28  1/17 
R7-4  Stop.  Look  and  Guess 

'Em  (10)   12/5  1/17 

R7-5  All  American  Swing 

Stars  (10)                        1/16  4/3 

R7-6  Double  Barrelled  Sport  (10).  2/20  4/3 

R7-7  Big  Game  Anglinn   (10)          3/26  6/5 

R7-8  Riding  Habits  (10)                4/30  6/5 

R7-9  Big  League  Glory  (101            6/11  7/10 

R7-10  Her  Favorite  Pools  (10)  7/30  S/7 


Rel.  No.  Title 


Rel.  Date  Data 


UNUSUAL  OCCUPATIONS  (6) 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe   Lass  es    (11)             1/2  3/6 

L7-3  Modern  Pioneers  (11)             2/13  6/5 

L7-4  Nimrod  Artist  (10)                 4/16  6/5 

L7-5  Feather   Finery   (10)               5/14  6/25 

L7-6  Aerial  Hot  Rods  (10)   8/13   

SPEAKING  OF  ANIMALS  (6) 

Y7-1  Dog  Crazy    (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)... 11/14  11/22 

Y7-3  Monkey  Shines   (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)          2/6  3/6 

Y7-5  'Tain't  So  and  'Tain't 

True  (10)                        4/16  6/5 

Y7-6  As  Headliners  (10)                6/18  7/3 

NOVELTOONS  (8) 
Technicolor 

P7-1  Santa's  Surprise  (9)  12/5  1/17 

P7-2  Cat  O'Nine  Ails  (8)                1/9  1/17 

P7-3  Flip  Flap   (8)                      2/23  6/5 

P7-4  We're  in  the  Honey  (8)          3/19  6/5 

P7-5  The  Bored  Cuckoo  (8)             4/9  6/5 

P7-6  There's  Good  Boo's 

Tonite  (9)                       4/23  6/5 

P7-7  Land  of  the  Lost  (7)              5/7  6/12 

P7-8  Butterscotch  and  Soda  (7) . .  6/4  6/26 

POPEYE  (8) 

E7-1  All's  Fair  at  the  Fair  (8)  .  .12/19  12/20 

E7-2  Olive  Oyl  for  Pres  dent  (7)..  1/30  1/17 

E7-3  Wigwam  Whoopee  (8)             2/27  6/5 

E7-4  Prc-Hysterical   Man   (9)          3/26  6/5 

E7-5  Popeye  Meets  Hercules  (7) .  6/18   

E7-6  A  Wolf  in  Sheik's 

Clothing  (8)                     7/30  8/7 

E7-7  Spinach  Vs. 

Hamburgers  (S)    8/27   

E7-S  Snow  Place  Like  Home   9/3   

SCREEN  SONG  (8) 
X7-1  The  Circus  Comes  to 

Clown   (7)   12/26  1/17 

X7-2  Base  Brawl  (7)                    1/23  4/3 

X7-3  Little  Brown  Jug  (8)             2/20  4/3 

X7-4  The  Golden  State  (S)             3/12  6/5 

X7-5  Winter  Draws  On  (7)             3/19  6/5 

X7-6  Sing  or  Swim  (7)                  6/4  6/26 

X7-7  Camptown    Races    (8)             7/16  8/7 

X7-S  The  Lone  Star  State  (9)   8/20   

MUSICAL  PARADES  (5) 

FF7-1  Samba-Mania   (IS)                2/27  4/3 

FF7-2  Footlight  Rhythm  (19)          4/9  6/5 

FF7-3  Gypsy   Holiday    (19)             6/25  7/3 

FF7-4  Tropical  Masquerade  (10) .  .  S/6   

F.'^7-5  Big  Sister  Blues  (    )  10/1   


RKO  RADIO 

FLICKER  FLASHBACKS  (7) 


84201 

No.  1  (10)   

10/24 

12/20 

S4202 

No.  2  (9)   

12/5 

1/17 

84203 

No.  3  (9)   

1/16 

4/3 

84204 

No.  4  (9)   

2/27 

6/5 

84205 

No.  5  (8)   

4/9 

6/5 

84206 

No.  6  (9)   

5/21 

6/26 

84207 

No.  7  (9)   

7/2 

THIS  IS  AMERICA 

(13) 

83101 

Border  Without 

Bayonets  (16)   

11/14 

12/20 

83102 

Switzerland  Today   (18) .  . 

12/12 

1/17 

83103 

Children's  Village  (19) .  .  . 

.  1/9 

3/6 

83104 

Operation  White 

Tower  (18)   

.  2/6 

3/6 

83105 

Photo  Frenzy  (16)   

.  3/5 

5/1 

S3106 

4/2 

6/5 

83107 

Democracy's    Diary  (16). 

4/30 

6^9 

83108 

Cr  me   Lab  (17)  

5/28 

6/26 

83109 

Letter  to  a  Rebel  (16) .  .  . 

.  6/25 

7/3 

83110 

Sports  Golden  Age  (17) .  . 

7/23 

8/7 

84301 
84302 
84303 
84304 
84305 
84306 
84307 
S4308 
84309 
84310 
S4311 
84312 
84313 


SPORTSCOPES  (13) 

Ski   Holiday   (8)   9/19 

Golf  Doctor   (8)  10/17 

Quail   Pointers   (8)  11/14 

Pin  Games   (S)  12/12 

Racing  Day  (8)   1/9 

Sports  Coverage   (8)   2/6 

Teen  Age  Tars  (9)   3/5 

Doggone  Clever  (8)   4/2 

Big  Mouth  Bass  (8)   4/30 

Muscles  and  the  Lady  (9).  5/28 

Ladies  in  Wading  (8)   6/25 

Athletic  -  Varieties    (S)   7/23 

Strikes  to  Spare  (8)   8/20 


12/20 
1/17 
3/6 
3/6 
5/1 
6/19 
6/19 
6/26 
7/31 


MUSICAL  JAMBOREES  (Revivals)  (7) 

84401  Enric  Madriguera  & 

Orch.  (8)    9/5   

84402  Tommy  Tucker  Time  (8)... 10/3   

84403  Johnny  Long  &  Orch.  (8).. 10/31   

84404  Duke  Elligton  (9)  11/28   

84405  Jerry  Wald    &Orch.  (9)...  12/26   

84406  Ray  McKinley  &  Orch.  (8).  1/23   

84407  Dick  Stabile  &  Orch.  (S) . .  2/20   


LEON  ERROL  (4) 

83701  Bet  Your   Life   (14)   1/16  4/3 

83702  Don't  Fool  Your  Wife  (IS) .  3/5  6/5 

83703  Secretary  Trouble  (17) ....  4/9  6/5 


Rel.  No.  Title 


Rel.  Date  Data 


EDGAR  KENNEDY  (6) 

83401  Mind  Over  Mouse  (17).... 11/21  1/17 

S3402  Brother  Knows  Best  (17) . .  1/2  4/3 

83403  No  More  Relatives  (IS)...  2/6  5/1 

83404  How  to  Clean  House  (IS)..  5/14  6/2« 

83405  Dig  That  Gold  (17)   6/25  7/31 

83406  Home  Canning    (16)   8/6   


RAY  WHITLEY  REVIVALS  (4) 

83501  Molly  Cures  a  Cowboy  (19).  9/5 

83502  Musical  Bandit  (16)  10/10  . 

83503  Corralling  a  School 

Marm   (14)   11/14  . 

83504  Prairie   Spooners   (13)  12/19  . 


SPECIAL  (3) 

83601  20  Years  of  Academy  ) 

Awards  (19)                     4/2  6/5 

83801  Basketball  Headliners  of 

1948  (18)                       4/23  6/1!' 

842  Louis-Walcott  Fight  i 

Picture  (19)                    6/26  ...  i 

83901  Football  Highlights  of  1947  | 

(20)   12/12  .....I 


WALT  DISNEY  CARTOONS  (6) 
Reissues 

S4701  Hawaiian  Holiday  (S)  10/17  .... 

84702  Clock  Cleaners   (8)  12/12  2/1 

84703  Little  Hiawatha   (9)  2/20  .... 

84704  Alpine  Climbers   (10)  4/2 

84705  Woodland  Cafe  (7)   5/14  6/lS 

84706  Three  Little  Pigs  (  )  


REPUBLIC 

SERIALS  (4) 

791  G-Men  Never  Forget 

(12  Chapters)    1/31 

792  Dangers  of  the  Canadian 

Mounted    (12  Chapters).  4/24 

793  Dick  Tracy  Returns  (15 

Chapters)    7/17 

CARTOONS  (1) 

Trucolor 

761  It's  A  Grand  Old  Nag  (8). 12/20 


12  2(  3: 

3: 
3: 


20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  (S) .  9/12 

8202  The  3  R's  Go  Modern  (9).. 11/7 

S203  Sky  Thrills  (9)   3/ 

8204  Majesty  of  Yellowstone  (9).  7/ 

8251  Holiday  in  South 

Africa  (8)    8/22 

8252  Home  of  the  Danes  (8)  10/17 

8253  Jungle  Closeups   (8)  12/12 

8254  Copenhagen 

Pageantry  (T)    (8)   1/ 

S255  Scenic  Sweden  (T)   (8)...  6/ 

8256  Riddle  of  Rhodesia  (T)  (8) .  7/ 

8257  Bermuda  (T)   (8)   8/ 

8258  Desert  Lights  (T)   {    ) . . .  8/ 

SPORTS  REVIEW 

8301  Gridiron  Greatness  (9)  S/1 

S302  Olympic  Class  (10)   2/ 

8303  Everglades  Adventure  (9)  

8304  Football  Finesse  (10)  9/ 

8351  Vacation  Magic  (8)   9/26 

8352  Aqua  Capers  (T)   (8)   1/ 

8353  Playtime  in 

Scandinavia  (T)   (8)   4/ 

TERRYTOONS 
Technicolor 

8501  One  Note  Tony  (7)   2/ 

S502  Talking  Magpies  in  Flying 

South    (7)    S/15 

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29 

8504  Talking  Magpies  in  Fishing 

by  the  Sea  (7)   9/19 

8505  Mighty  Mouse  in  the  First 

Snow  (7)   10/10 

8506  Talking  Magpies  in  the 

Super  Salesman   (7)  10/24 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish  (7)  11/14 

8508  The  Wolf's  Pardon  (7)  12/5 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family 

Robinson  (7)   12/19 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   12/12 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers  (7)  12/26 

8512  Felix  the  Fox  (7)   1/ 

8513  The  Talking  Magpies  in 

Taming  the  Cat  (7)  1/ 

8514  Mighty  Mouse  and  the 

Magician  (7)    3/ 

8515  Chipper  Chipmunk,  The  (7)  3/ 

8516  Hounding  the  Hares  (7) . . .  4/ 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies   (7)..  4/ 

8518  Mystery  in  the 

Moonlight  (7)    5/ 

8519  Seeing  Ghosts  (7)   6/ 

8520  A  Sleepless  Night  (7)  6/ 


12/2: 

■5/1 
6/1 


5/1! 

5/1 
6/1 


5/1 
5/1 

8/2: 

'5/1 
6/5 


in 

1/1 

i/i 

1/1 
i/i 

5/1 

6  5 

6/5 
6/5 

6/S 

6/1 
8/2, 
6/1 

6/li 

6/1: 
6/1 
S/2 


Rel.  No.   Title  Rel.  Date  Data 

S521  Mighty  Mouse  in  tlie 

Witch's  Cat    7/   

8522  The  Talking  Magpies  in 

Magpie  Madness  (7)   II   

8523  Mighty  Mouse  in  Love's 

Labor  Won   (7)   8/   


TERRYTOONS 

Technicolor-Reissues 

S531  The  Butcher  of  Peville  (7) . .  5/   

8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/   

DRIBBLE  PUSS  PARADE 

8901  Album  of  Animals  (8)  11/21   

8902  Dying  to  Live  (9)              5/  6/19 

FEMININE  WORLD 

8601  Something  Old — Someth  ng 

New  (8)                          2/  5/1 

8602  Fashioned  for  Action  (8) . .  4/  6/5 


MARCH  OF  TIME 


1 

Is  Everybody 

Listening?  (19)   

9/5 

9/6 

2 

T-Men  in  Action  (18)... 

10/3 

10/4 

3 

End  of  an  Empire  (18) .  . . 

10/31 

U/l 

4 

Public  Relations  .  .  .  This 

11/28 

12/20 

5 

The  PrESidential  Year  (  ) 

12/26 

12/20 

6 

The  Cold  War  (  )  

1/ 

7 

Marriage  and  Divorce  (  ) 

2/20 

3/6 

8 

Crisis  in  Italy  (  )  

3/ 

9 

Life  W  th  Junior  (    ) . . . 

4/ 

10  Battle  for  Greece  (17)  5/   

11  The  Fight  Game  (19)   5/  6/26 

12  The  Case  of  Mrs. 


Conrad  (IS)   

7/ 
8/6 

13  White-Collar  Girls  (18) .  . 

8/7 

UNITED  ARTISTS 

LANTZ  CARTUNES 

(7) 

The  Bandmaster  (7)  

12/ 

1/17 

The  Mad  Hatter  (7)  

2/ 

/6/19 

Pixie  Picnic  (7)  

6/5 

Banquet  Busters  (7)  

6/19 

Kiddie  Koncert  (7)  

6/5 

Wacky  Bye  Baby  (7)  

7  16 

Wet  Blanket  Policy  (7)  

8/27 

UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS  (13) 


3301 

Alvino  Rey  and  Orch. 

(15) 

10/22 

2/14 

3302 

Drummer  Man  (15) 

12/3 

2/14 

3303 

Carlos  Molina  &  His 

Orch.  (15>   

12/13 

2/14 

3304 

Tex  Beneke  &  His 

Orch.  (15)   

3/3 

6/19 

3305  Woody  Herman  &  His 

Orch.  (15)   

3/31 

3306 

Reg  Ingle  &  His  National 

Seven  (15)   

6/16 

6/19 

3307 

Tex  W  lliams  and  His 

Orch. 

in  Western  Whoopee 

(15) 

6/23 

7,  31 

TECHNICOLOR  CARTUNES  (5) 

Reissues 


3321  Knock   Knock   (7)   3/   

3322  Syncopated  Sioux  (7)  5/   

3323  Woody  Woodpecker  (7)   7/   

THE  ANSWER  MAN  (8) 

3391  Wind,  Curves  and  Trapped 

Doors   (10)   12/22  2/14 

3392  Hall  of  Fame  (10)   1/19   

3393  Men,  Women  & 

Motion   (10)                    3/15  6/19 

3394  Flood  Water  (10)               4/26  7/31 

3395  Mighty  Timber  (10)             6/21  7/31 


3396  Rockets  of  the  Future  (10)  7/5 


Rel.  No.   Title                      Rel.  Date  Data 

VARIETY  VIEWS  (8) 

3341  Tropical  Harmony  (9)           9/29  11/22 

3342  Chimp  Aviator   (9)  11/17  11/22 

3343  Brooklyn  Makes 

Capital   (27)                    2/9  6/19 

3344  Whatta  Built   (10)              6/7  6/19 

3345  Copa  Carnival   (9)                6/2S  7/31 

SING  AND  BE  HAPPY  SERIES  (8) 

3381  Spotlight  Serenade  (10)...  3/29   

3382  Singing  the  Blues  (10) ...  5/  7/31 
33S3  River  Melodies  (8)                7/5  7/31 

MUSICAL  WESTERNS  (3) 

3351  Hidden  Valley  Days  (27)..  2/5  6/19 

3352  Powder  River  Gunfire  (24).  2/26   

3353  Echo   Ranch   (25)                4/1  6/19 


SPECIALS  (2) 

3201  Snow  Capers  (19)   2/18  6/19 


WARNER  BROS. 

TECHNICOLOR  SPECIALS  (8) 

4001  Celebration  Days   (20)          1/31  2/14 

4002  Soap  Box  Derby  (20)  10/18 

4003  Teddy,  the  Roughrider  (20).  2/21  . 

4004  King  of  the  Carnival  (20)  .4/3   

4005  Calgary  Stampede  (20)   5/29   

4006  A  Day  at  the  Fair  (20) ...  7/3  7/24 

4007  The  Man  From  New 

Orleans   (19)    9/4      .   .  . 

4008  My  Own  United  States  (19).  10/16   

MEMORIES  FROM  MELODY  LANE  (6) 

4201  A  Song  of  the  West  (10) .  .  9/27 

4202  An  Old  Time  Song   (10).. 12/27 

4203  A  Song  About  the 

Moonlight   (10)    1/24  3/6 

4204  Grandfather's  Favor  tes   .  . .  3/13  6/5 

4205  A  Stephen  Foster 

Song  (10)    5/8  6/19 

4206  A  Song  From  the 

Movies  (10)    7/17   

BLUE  RIBBON  HIT  PARADE  (13) 

(Revivals)  Technicolor 

4301  Dangerous  Dan  McFoo  (7). 12/20   

4302  Hobo  Gadget  Band  (7)   1/17   

4303  Little  Pancho  Vanilla   (7).  3/20   

4304  Don't  Look  Now  (7)   4/10   

4305  Curious  Puppy   (7)   4/24 

4306  Circus  Today  (7)   5/22 

4307  Little  Blabber  Mouse  (7)..  6/12  ..  . 

4308  The  Squawkin'  Hawk   (7) .  .  7/10   

4309  A  Tale  of  Two  Kitties  (7).  7/31   

4310  Pigs  in  a  Polka  (7)  8/14   

4311  Greetings  Bait  (7)   8/28   

4312  Hiss  and  Make  Up  (7)   9/18   

4313  Hollywood  Steps  Out  (7)..  10/2   

lOE  McDOAKES  COMEDIES  (8) 

4401  So  You  Want  to  Be  a 

Salesman  (10)    9/13   

4402  So  You  Want  to  Hold  Your 

Wife   (10)   11/22  12/20 

4403  So  You  Want  An 

Apartment  (10)    1/3  3/6 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4   

4405  So  You  Want  to  Build  a 

House   (10)    5/15   

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26   

SPORTS  PARADE  (13) 

Technicolor 

4501  Las  Vegas  Frontier 

Town  (10)   11/1   

4502  Action  in  Sports  (10)  12/13   


Rel.  No.   Title  Rel.  Date  Data 

4503  A  Nat  on  on  Skis  (10)  7/31   

4504  Sun  Valley  Fun  (10)   2/14   

4505  Trip  to  Sportland   (10)...  3/6  6/5 

4506  Ride,  Ranchero,  Ride  (10).  3/20  6/5 

4507  Holiday  for  Sports   (10) .  .  4/17  6/19 

4508  Built  for  Speed  (10)   6/5   

4509  Fighting  Athletes  (10)  5/1  6/19 

4510  The  Race  Rider  (10)             6/19  7/24 

4511  Playtime  in  Rio  (10)   8/14   

4512  Sports  Down  Under  (10) .  .  9/18   

4513  Gauchos  of  the 

Pampas  (10)   10/9   

MELODY  MASTERS  BANDS  (8) 

4601  Freddy  Martin  &  His 

Orch.  (10)    9/13   

4602  Swing  Styles  (10)  10/25   

4603  Borrah  Minevitch  &  Mar. 

Sch.    (10)   12/6   

4604  Rubinoff  and  His 

Viol  n  (10)    1/10   

4605  Artie  Shaw  &  His 

Orch.  (10)    2/7   

4606  Henry  Busse  &  His 

Orch.    (10)    5/15   

4607  The  Saturday  Night  Swing 

Club  (10)    6/19   

4608  Joe  Reichman  &  His 

Orch.  (10)    7/17   

MERRIE  MELODIES  (18) 
Cinecolor 

4702  Bone  Sweet  Bone  (7)             5/22  7/24 

4704  Up-Standing  Sitter  (7)   7/3   

4707  Dough  Ray  Me-Ow  (7)  .  . .  .  8/14   

4709  Odor  of  the  Day  (7)  10/2   

4712  Daffy  Dilly  (7)  10/30   


MERRIE  MELODIES 
Technicolor 

4701  Nothing  But  the  Tooth  (7)    5  1 

4703  The  Shell-Shocked  Egg  (7).  7/10 

4704  The  Rattled  Rooster  (7)...  6/26 
4706  You  Were  Never 

Duckier  (7)    8/7 

4708  The  Pest  That  Came  to 

Dinner  (7)    9/11 

4710  The  Foghorn  Leghorn   (7).  10/9 

4711  A  Lad  in  His  Lamp  (7)...  10/23 


L.  T.  TECH.  CARTOON 

4713  Kit  for  Cat  (7)  11/6 

4714  Stupor  Salesman  (7)  11/20 

M.M.  BUGS  BUNNY  SPECIAL 

4715  Riff  Raffy  Daffy  (7)  11/27 

4719  Hot  Cross  Bunny  (7)   8/21 

4720  Hare  Splitter   (7)   9^25 


ADVENTURE  SPECIALS  (6) 
Technicolor 

4801  Land  of  Romance  (10)  9/6   

4802  Beautiful   Bali    (10)  11/15  12/20 

4803  Dad  Minds  the  Baby  (10). 12/20   

4804  What's  Hatchin'?  (10)....  2/28   

4805  Rhythm  of  a  Big  City  (10) .  3/27  6/5 

4806  Living  With  Lions  (10)...  6/5  7/24 


1948-49 

COLUMBIA 

THREE  STOOGES  COMEDIES 

1401  Heavenly  Daze   (I6V2)  9/2   

ASSORTED  &  ALL-STAR  COMEDIES 

1421  Billie  Gets  Her  Man  (17)..  9/9   

COMEDY  FAVORITES 

1441  Pest  from  the  West  (ISVa)  9/30    .  . . . 


Rel.  No.   Title  Rel.  Data  Dirta 

COLOR  RHAPSODIES 

1501  Pickled  Puss  (6V2)   9/2   

COLOR  FAVORITES 
1601  The  Stoik  Takes  a 

Holiday   (8)    9/9   

WORLD  OF  SPORTS 
1801  D:ving  Champions  (  )   9/23   

THRILLS  OF  MUSIC 

1951  Elliot  Lawrence  &  Orch.  (  )  9/23   

SCREEN  SNAPSHOTS 
1851  Hollywood  Holiday  (  )   9/2   

COMMUNITY  SINGS 
1651  Baby  Face  (9)   9/16   

PARAMOUNT 

NOVELTOON 

PS-1  The  Mite  Makes  Right  (  ).. 10/15   

P8-2  Hector's  Hectic   Life   (  )... 11/19   

P8-3  Old  Shell  Game  (  )  12/17   

SCREEN  SONG 
XS-1  Readin'  'Ritin'  and 

Rhythmetic   (  )   10/22   

SPEAKING  OF  ANIMALS 

YS-1  The  Gnu  Look  (  )  10/29   

G.  RICE  SPORTLIGHT 

RS-l  Hot  Rod  Speedsters  (  )  11/5   

R8-2  Acrobatic    lllini    (  )  12/10   

POPEYE 

ES-1  Robin   Hood-Winked    (  )  11/12   

ES-2  Symphony  in  Spinach  (  )... 12/31   

UNUSUAL  OCCUPATIONS 

LS-1  The  Glass  Orchestra  (  )  11/26   

POPULAR  SCIENCE 
J8-1  Solar  Secrets   (  )  12/24   

RKO  RADIO 

WALT  DISNEY  CARTOONS 
Reissues 

94101  Pluto's  Purchase    (7)  7/9   

94102  Trial  of  Donald  Duck  (7) .  .  7/30   

94103  Catnap  Pluto  (6)   8/13   

UNITED  ARTISTS 

LANTZ  CARTUNES 

Playful  Pelican  (7)  10/8   

Dog  Tax  Dodgers  (7)  11/19   

Wild  &  Woody  (7)  12/31   

Scrappy  Birthday   (7)   2/11   

Drooler's  Delight   (7)   3/25   

WARNER  BROS. 

TECHNICOLOR  SPECIALS 

5001  Sons  of  Liberty  (20)  11/20   

JOE  McDOAKES  COMEDIES 

5401  So  You  Want  to  Be  in 

Politics  (10)   10/23   

5402  So  You  Want  to  Be  on  the 

Radio  (10   11/6   

SPORTS  PARADE 

5501  Jungle  Man  Killers  (10).. 11/6   

ADVENTURE  SPECIALS 

5801  Myster  ous  Ceylon   (10)...  9/25   

5101  Football  Magic  (20)   9/11   

FEATURETTES 

5102  Grandfather's  Follies   (20). 11/13   

SPORTS  NEWS  REVIEWS 

5601  Roaring  Wheels  (10)  10/2   

BLUE  RIBBON  CARTOONS 
Reissues 

5301  An  Itch  in  Time  (7)  10/30   


Why  Theatremen  Prefer 
Showmen's  Trade  Review 

.  .  .  lops  for  film-hoohing  data  .  .  . 
only  paper  giving  every  week 
complete  listing  of  films  hy  title 
and  distributor  company,  new 
pictures    started,    title  changes. 


VIEWS  ON  NEW  SHORT  SUBJECTS 


CALIFORNIA,  HERE  I  COME  (Col.— 9659)  Com- 
munity Sing  No.  9.  9  mins.  Led  by  the  Song-Spinners, 
the  audience  gets  the  chance  to  sing  such  old  favorites 
as  "California,  Here  I  Come,"  "Pennsylvania  Polka," 
"Red  River  Valley,"  "Carry  Me  Back  to  the  Lone 
Prairie,"  and  "Sunday,  Monday  and  Always." 

TONY  PASTOR  &  ORCHESTRA  (Col.— 9958) 
Thrills  of  Music.  10  mins.  Primarily  for  jive-driven 
youngsters,  this  number  not  only  features  "Tony  Pas- 
tor's outfit,  but  also  presents  disc  jockey  Fred  Rob- 
bins  and  the  Clooney  Sisters.  Music  includes  "The 
Maharajah  of  Magador,"  "The  Secretary  Song,"  and 
"Man  at  the  Door." 

HOME  CANNING  (RKO— 83,406)  Edgar  Kennedy 
No.  6.  16  mins.  A  very  slapstick  comedy  ensues  when 
Edgar  decides  to  use  up  the  large  collection  of  jars  in 
the  cellar  by  a  canning  spree.  Unfortunately  a  painter 
arrives  to  do  over  the  kitchen  and  from  then  on  things 
are  a  mess.   Release  date:  8/6/48. 

ATHLETIC  VARIETIES  (RKO— 84,312)  Sport- 
scope  No.  12.  8  mins.  Polo,  swimming  and  greyhound 
racing  comprise  this  little  number.  Stewie  Iglehart, 
No.  1  polo  star,  gives  some  pointers.  Bill  O'Brien  at 
the  Boca  Raton  Club  in  Florida  demonstrates  the 
newest  method  of  teaching  swimming.  Beachcomber, 
champion  greyhound,  shows  just  how  foolish  a  doc; 
can  be  chasing  a  fake  rabbit.    Release  date:  7/2S/48. 


DESERT  LIGHTS  (20th-Fox— 8258)  Movietone  Ad- 
venture in  Technicolor.  8  mins.  The  subjects  of  this 
Movietone  Adventure  are  Reno  and  Las  Vegas,  Nev. 
Reno  is  described  as  being  "as  typically  American  as 
a  prairie  fire  ...  a  mecca  for  nightUfe,  as  mystical 
and  dazzling  as  Bagdad  ...  as  cosmopolitan  as  Monte 
Carlo,"  while  Las  Vegas  is  said  to  rank  as  one  of 
the  principal  travel  and  recreation  centers  of  the  west. 

MAGPIE  MADNESS  {20th-Fox— 8522)  Terrytoon  in 
Technicolor.  7  mins.  When  the  Talking  Magpies, 
Heckle  and  Jeckle,  steal  his  bowl  of  bones,  Soupljone 
the  dog  goes  after  them,  with  plenty  of  slapstick 
antics  as  a  consequence. 

SPORT'S  GOLDEN  AGE  (RKO— 83,110)  This  Is 
America  No.  10.  17  mins.  Dad  tells  Johnny  about  the 
sport  greats  of  the  '20s  and  they  come  to  life  on  the 
screen.  Among  those  seen  are  Babe  Ruth,  Johnny 
WeissmuUer,  Red  Grange,  Knute  Rockne,  Jack  Demp- 
sey,  Bobby  Jones,  Helen  Wills.  Man-o-War,  and 
Connie  Mack,  who  seems  to  be  in  all  the  ages.  Release 
date:  7/25/48. 

MARTIN  BLOCK'S  MUSICAL  MERRY  -  GO  - 
ROUND  (MGM — M-984)  10  mins.  This  edition  fea- 
tures Les  Brown  and  his  orchestra,  and  traces  this 
musical  organization's  rise  to  popularity.  Screen  star 
Virginia  O'Brien  handles  the  vocals.  Release  date, 
7/17/48. 


THIS  IS 


ENTERTAINMENT! 


Filmed  amid  the  breathtaking  grandeur  of  the  mightiest 
peaks  of  our  continent... acted  magnificently  by  a  trio  of 
top  stars— Joan  Leslie^  James  Craig  and  Jack  Oakie... 
jam-packed  with  all  the  thundering  action  of  the  wildest 
rodeo  on  ea  rth-the  fa  bulous  "Calgary  Stampede" 


JOAN  LESLIE-JAMES  CRAIG-JACK  OAKIE  in"NORTHWEST  STAMPEDE 

with  CHILL  WILLS -VICTOR  KILIAN  and  The  Dog,  "FLAME"         ,n  CINECOLOR 

Executive  Producer  David  Hersh  ■  Produced  and  Directed  by  Albert  S.  Rogell  •  Story  and  Screenplay  by  Art  Arthur  and  Lilli  HayiE 
Suggested  by  Saturday  Evening  Post  Article  "Wild  Horse  Roundup"  by  Jean  Muir  •  An  EAGLE  LION  FILMS  Production 


The  Service  Paper  of  The  Motion  Picture  Industry 


FEATURES  REVIEWED: 


Innocent  Rliair 
idyguard 

>de  oi  Scotland  Yard 
i  Surrender  Dear 

This  Corner 
lotion  West 
he  Creeper 
ke  Luck  ot  the  Irish 
lie  Saxon  Charm 
k  a  Croolred  Mile 


tLES   E.    CHICK'  LEWIS 
Editor  and  Publisher 


EXHIBITORS  AGREE  THEATRE 
BUSINESS  DISPLAYS  UPTREND 

CALIFORNIA  THEATRE  FIRES 
CAUSE  S0%  INSURANCE  RISE 

CHICAGO  TELEVISION  SURVEY 
SHOWS  IT  HURTS  BOX-OFFICE 


REGULAR  FEATURES: 
Natio?  al  Newsreel  Selling  the  Picture 

Regie  r.  Rl  Newsreel  Theatre  Management 

Hollv  ^30d  Newsreel  Shorts  Booking  Guide 

Sho<     en's  Silhouette  Feature  Booking  Guide 


Entered  aa  second  class  maiir:   I  .      ii  v  .i,.  r        i        i  irtic-  at  New  York, 

N.  Y.,  under  the  act  of  March  ,  1879.  Puhlishei  v.e;k\y  bv  Showmen's  Trade 
Review.  Inc..  1501  Broadway,  .New  y  irk  18,  N,  V.,  r  .S  A.  10  cenu  i  copy,  $2  a  Year. 


SEPTEMBER  4,  1948 
Vol.  49  No,  10 


irS  NOT 
NECESSARY! 


CLARK  GABLE 
LANA  TURNER 
Anne  Baxter,  John  Hodiak 
in  "HOMECOMING" 
Ray  Collins,  Gladys  Cooper, 
Cameron  Mitchell. 


SPENCER  TRACY 
KATHARINE  HEPBURN 
VAN  JOHNSON 
Angela  Lansbury 
Adolphe  Menjou,  Lewis  Stone 
in  FRANK  CAPRA's 
"STATE  OF  THE  UNION." 


"A  DATE  WITH  JUDY" 
(Tecfin/co/or) 

Starring  WALLACE  BERRY 
JANE  POWELL,  ELIZABETH  TAYLOR 
CARMEN  MIRANDA,  XAVIER  CUGAT 
ROBERT  STACK. 


IRVING  BERLIN'S 
"EASTER  PARADE" 
(Tec/inicofor).  Starring 
JUDY  GARLAND,  FRED  ASTAIRE 
PETER  LAWFORD,  ANN  MILLER. 


ESTHER  WILLIAMS,  PETER  LAWFORD 
RICARDO  MONTALBAN 
JIMMY  DURANTE,  CYD  CHARISSE 
XAVIER  CUGAT  in  "ON  AN  ISLAND 
WITH  YOU"  (Tecfimco/or). 


JUDY  GARLAND,  GENE  KELLY  in 
"THE  PIRATE"  (Technico/or). 
Walter  Slexok,  Gladys  Cooper 
Reginald  Owen. 


MONTGOMERY  CLIFT 
ALINE  MacMAHON 
JARMILA  NOVOTNA 
in  "THE  SEARCH." 


GREER  GARSON 
WALTER  PIDGEON  in 
"JULIA  MISBEHAVES" 
PETER  LAWFORD,  ELIZABETH  TAYLOR 
CESAR  ROMERO,  Lueile  Watson,  Nigel 
Bruce,  Mary  Boland  Reginald  Owen. 

★  ★  * 
"LUXURY  LINER" 
(Tec/inico/or).  Starring 
GEORGE  BRENT,  JANE  POWELL 
LAURITZ  MELCHIOR,  FRANCES  GIFFORD 
MARINA  KOSHETZ,  XAVIER  CUGAT. 

★  ★  ★ 

RED  SKELTON,  BRIAN  DONLEVY 
in  "A  SOUTHERN  YANKEE" 
Arlene  Dahl,  George  Coulouris 
Lloyd  Gough,  John  Ireland 
Minor  Watson. 

★  ★  ★ 

"THE  THREE  MUSKETEERS"  (Tecfinico/or). 

LANA  TURNER,  GENE  KELLY 

JUNE  ALLYSON,  VAN  HEFLIN 

ANGELA  LANSBURY 

Frank  Morgan,  Vincent  Price,  Keenan 

Wynn,  John  Sutton,  Gig  Young. 


"NO  MINOR  VICES" 
DANA  ANDREWS,  LILLI  PALMER 
LOUIS  JOURDAN 


CLARK  GABLE,  WALTER  PIDGEON 
VAN  JOHNSON,  BRIAN  DONLEVY 
Charles  Bickford,  John  Hodiak,  Edwi 
Arnold  in  "COMMAND  DECISION.' 


"HILLS  OF  HOME"  (Techn/'co/or). 
Starring  EDMUND  GWENN 
DONALD  CRISP,  TOM  DRAKE 
JANET  LEIGH  and  LASSIE. 


"WORDS  AND  MUSIC"  (Technico/or). 
MICKEY  ROONEY,  JUDY  GARLAND 
GENE  KELLY,  JUNE  ALLYSON 
PERRY  COMO,  ANN  SOTHERN 
with  Tom  Drake,  Cyd  Charisse,  Bett 
Garrett,  Lena  Home,  Janet  Leigh,  Ma 
Thompson,  Mel  Torme,  Vera-Ellen. 


'i'"<iJii 


Cow 


tinue 


Gets  ^^^^ 


•4  04  ^^'^c 


•A  SOUTHERN  YANKEE" 

rtroate  Oklahoma  C.^.  Be^^ 
(except 


■Hucksters")  in  3  years:  , 


'ere/ 


.Iff 


Read  this  wire 
from  Coast  Preview! 

"All  the  matchless  power  of 
New  York's  stage  smash 
'COMMAND  DECISION' 
hit  the  screen  at  last  night's 
preview  of  M-G-M's  proud 
achievement.  Here  is  a  Gable 
that  pulls  you  out  of  your 
seat,  a  Pidgeon  that  thrills, 
a  Van  Johnson  that  keeps 
you  roaring,  performances 
by  a  truly  great  cast,  Brian 

Donlevy,  Charles  Bickford,  John  Hodiak,  Edward  Arnold,  long  to  be  remem- 
bered. Sam  Wood's  direction,  production  by  Sidney  Franklin  and  associate 
Gottfried  Reinhardt  contribute  Academy  Award  quality  and  importance 
to  this  exciting  and  spectacular  dramatic  epic  destined  to  strike  deeply 
into  the  hearts  of  all  America.  It's  a  big  helping  of  Vitamin  M-G-M!" 

Every  day  in  every  way  it's 
truer:  M-G-M  TOPS  'EM  ALL! 


MOHOO-*>*"_.„  ^^^^^^^ 


^'Worthy  of  an 
exhibitor's  best 
exploitation 
effort!" 

—Harrison's  Reports 


riVfCE  AS  THRILLING 
AS  THE  BOOK  THAT  WON  | 
A  MILLION  HEARTS! 


Vour 

^KAfAY  COOK  •  foRO 

produced  bvULl^Nj  3„„„,„.vi.»^«-= 


Showmen  know 
that  today's 
public  wants 
wholesome 
entertainment 
for  the  entire 
family... 

AND  nm  n  isi 


It's  a  MONEY  HIT 
from  MONOGRAM! 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


The  New  Season 


The  season  now  closing  was  featured  by  jitters  of  a 
severity  not  justified  by  actualities.  The  depression  turned 
out  to  be  mostly  mental  and  stemmed  mainly  from 
major  company  scrambles  to  reduce  high  overheads,  par- 
ticularly in  the  production  end  of  the  business. 

This  jittery  behaviorism  had  a  bad  effect  on  the  business 
in  general.  While  other  industries  were  shouting  their 
wares  in  bigger  and  better  selling  efforts,  our  super-duper 
brain  trusters  were  allowing  many  fine  pictures  to  stag- 
nate from  lack  of  strong  advertising  and  selling.  The 
alibi  was  always  the  same — "economy  needed;  business 
is  on  the  down  grade." 

Too  many  top  motion  picture  executives  were  being 
experts  on  high  finance  to  such  degree  of  concentration 
that  they  had  no  time  to  consult  the  book  of  showman- 
ship. Unable  to  achieve  economies  where  they  should  be 
applied,  at  the  studios,  they  practiced  their  economies 
elsewhere.  And  one  of  the  easiest  places  to  curtail  ex- 
penses is  in  advertising.  There  is  where  you  can  cut  the 
budget  and  see  the  money  that  wasn't  spent.  Only,  it 
wasn't  saved.  Not  by  a  long  shot. 

The  absence  of  coordinated  and  aggressive  selling  of 
pictures  in  the  trade  translated  itself  into  a  lacklustre, 
even  apathetic,  brand  of  selling  to  the  public  at  the 
theatres.  Theatremen  have  become  accustomed  to  re- 
maining wholly  unexcited  about  pictures  whose  sponsors 
fail  to  ballyhoo  them  in  the  trade. 

One  sales  manager  confided  that  the  thing  that  hurt 
his  company's  revenue  more  than  anything  else  was  the 
curtailment  of  trade  advertising.  He  told  us  that  on 
several  occasions  exhibitors  read  in  general  magazine  ad- 
vertising details  about  pictures  which  were  wholly  new 
to  them  because  the  consumer  advertising  broke  "cold" 
without  preliminary  or  current  trade  advertising. 

The  companies  have  come  through  what  they  figured 
would  be  one  of  the  low-points  in  seasonal  revenue  with 
results  that  count  up  to  far  better  profits  than  they  esti- 
mated. Many  of  them  feel  that  they  went  too  far  in 
their  economy  moves.  There  are  indications  that  there 
will  be  an  acceleration  of  selling  effort  for  the  pictures 
coming  up  this  fall  and  winter. 

If  this  trend  develops,  the  industry  can  look  ahead 
with  optimism.  And  should  such  things  materialize,  the 
theatremen,  in  turn,  should  step  up  their  efforts  to  at- 
tract a  wider  response  at  the  box-ofiice  for  the  pictures. 
A  goodly  dose  of  sound  and  proved  showmanship  will 
work  wonders  in  most  any  theatre  in  the  land. 

Let  us  roll  up  our  sleeves  and  start  the  new  season  in 
a  blaze  of  glory  and  then  keep  on  keeping  the  fires  of 


enthusiasm  and  vigorous  show-selling  going  full  blast. 
This  can  be  practiced  from  one  end  of  the  business  to 
the  other.  From  smart,  aggressive  selling  by  producers 
and  distributors  to  the  running  of  the  theatres. 

As  we  stand  at  the  threshold  of  a  new  season,  product 
analyses  indicate  a  high  percentage  of  good  box-office 
pictures.  And  while  money  is  a  little  tighter  in  most 
parts  of  the  country,  the  movie-going  millions  are  still 
anxious  to  be  entertained  so  long  as  they  can  buy  their 
screen  entertainment  at  a  reasonable  price.  Incidentally, 
it  was  the  reasonable  cost  of  a  movie  ticket  that  con- 
tributed so  much  to  the  original  popularity  of  movies. 

From  the  theatreman's  end  can  come  moves  to  brush 
up  the  plant,  with  needed  replacement  of  worn  equip- 
ment or  furnishings  and  spotless  cleanliness  to  make  the 
house  attractive;  with  smart  booking  to  spot  shows  to 
the  best  advantage  and  build  up  programs  that  give  the 
public  a  completely  satisfying  entertainment  for  their 
admissions;  with  tireless  effort  to  provide  comfort  and 
cultivate  goodwill  of  the  patrons — not  only  the  regulars, 
but  the  newer  groups  attracted  through  effective  show- 
selling  that  will  widen  the  area  of  the  theatre's  draw. 

The  methods  are  known.  It  merely  remains  to  apply 
them  and  reap  the  rewards  at  the  box-office. 


Selling  Yardstick 


And  on  the  subject  of  pre-release  distributor  adver- 
tising, we  rise  to  remind  again  that  it's  smart  for  the 
company  advertising  men  to  keep  their  finger  on  the 
pulse  of  the  trade  by  contact  with  the  theatremen  regard- 
ing approaches  to  current  tastes  and  reactions  of  the 
public  to  ballyhoo. 

This  factor  is  recognized  by  many  of  the  company 
advertising  heads,  but  there  could  be  more  application  of 
the  formula  with  good  results.  One  program  recently 
instituted  seems  particularly  businesslike.  This  is  the  set- 
up being  worked  by  Charlie  Schlaifer,  20th-Fox  ad 
director.  It  consists  of  a  coordinated  effort,  through 
bulletins  and  questionnaires,  addressed  to  some  600-odd 
theatre  ad  men  and  executives.  Their  theme  is  the  need 
to  build  up  the  industry's  public  relations  fences.  Ques- 
tionnaires request  frank  expression  regarding  advertising 
approaches  for  campaigns  (even  the  titles)  for  pictures 
being  readied  for  release.  We  salute  this  as  a  mighty 
intelligent  and  energetic  effort  to  keep  the  company's 
advertising  in  tune  with  conditions  as  reported  by  thea- 
tremen on  the  job  of  merchandising  pictures  directly  at 
the  point  of  sale. 

—CHICK  LEWIS 


6 

WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Exhibition 

Eagle  Lion  Ad  and  Publicity  Director  Max 
E.  Youngstein  arrived   in  New  York  this 

week  foot  and  saddle  sore  after  a  trek  across 
the  country  which  brought  him  to  31  ex- 
change centers  and  caused  him  to  interview, 
actually  interview,  he  insists — 300  exhibitors. 
Out  of  the  300,  299  agreed:  Theatre  business 
waS  good.  It  was  working  its  way  steadily 
up  after  a  drop  which  occurred  this  summer. 
Ihe  future  looks  bright. 

In  Charlotte,  N.  C,  50  drive-in-operators, 
most  of  whom  had  some  ideas  about  patent 
suits  which  are  being  invoked  against  the 
drive-ins  by  patent  holders,  met  and  formed 
the  Drive-In  Theatre  Owners'  Association, 
elected  R.  O.  Jeffrees  president  and  invited 
drive-in  exhibitors  elsewhere  to  become  mem- 
bers of  their  organization. 

Out  in  San  Francisco,  R.  C.  Stevenson, 
manager  of  the  rate-fixing  Pacific  Fire  Rating 
Bureau  told  Showmen's  Trade  Review  that  it 
was  the  number  of  fires  in  smalltown  Caliior- 
nia  theatres  that  had  placed  the  entire  group 
in  a  hazardous  category  and  caused  a  50  per 
cent  rate  rise  on  all  theatres,  even  those  in 
larger  communities  where  the  fire  loss  was 
light. 

In  Washington  the  Department  of  Com- 
merce reported  that  the  number  of  states 

collecting  state  amusement  admission  taxes 
had  risen  currently  to  33  from  28  and 
had  taken  in  $17,159,000  compared  to  $14,- 
216,000  in  the  previous  year. 

In  Chicago  a  survey  conducted  by  students 
of  Northwestern  University  found  that  tele- 
vision in  that  city  was  hurting  movie  atten- 
dance with  200  out  of  331  interviewees  going- 
less  often.  In  St.  Louis  Charles  and  George 
Skouras  seemed  on  their  way  to  buying  the 
buildings  which  house  the  Ambassador,  Mis- 
souri and  Grand  Central  theatres  since  stock- 
holders offered  no  objection  to  their  bid.  In 
Bastrow,  California,  three  percentage  fraud 
suits  filed  by  Paramount,  Loew's  (MGM), 
and  20th-Fox  against  the  Forum  were  settled 
out  of  court.  In  Sioux  City,  the  mayor  ap- 
pointed a  committee  to  review  books  and 
movies  about  which  there  were  complaints. 

In  New  York  burned  out  transformers  shut 
power  off  six  Loew's  circuit  houses  and  ham- 
pered others,  lATSE  Local  306  walked  out 
on  the  Siritzky-International  Ambassador 
and  Golden  when  the  management  demanded 
fewer  men  in  the  new  contracts  and  started 
a  very  vocal  picket  line  before  the  foreign- 
film  houses.  In  New  York  also  Skouras 
Theatres,  Interboro  and  Century  were  push- 
ing claims  for  reduced  clearances.  Theatre 
Owners  of  America  announced  Treasury  Un- 
dersecretary Edward  H.  Foley  would  speak 
at  the  Chicago  Convention  Sept.  24-25  on  the 
excise  tax. 

In  Baltimore,  Loew's  Century  met  the  re- 
cent heat  wave  by  keeping  the  air  condition- 
ing on  all  night  and  inviting  the  citizenry  to 
relax   in   the    theatre.    In    Louisville,  Ky., 


Patron    Ishamel    Gumming   hollered  "Shut 

your      mouth"   when  a  squalhng 

baby  and  an  ice  cream  vendor  kept  him  from 
hearing  the  picture  and  got  a  haymaker 
landed  on  his  jaw.  The  judge  fined  the  ice 
cream  vendor  $10. 

Distribution 

One  distributor  of  British  films  in  the 
United  States  was  considering  the  possibility 

of  going  to  court  against  those  who  preached 
boj'cotts  against  British  product;  another 
was  plannmg  to  let  the  boycott  take  its 
course  and  expend  itself. 

United  Artists'  President  Grad  Sears  very 
happily  annoimced  his  company  had  enough 
unreleased  product  to  last  six  or  eight 
months  and  described  a  deal  he  was  nego- 
tiating with  Howard  Hughes  by  which 
Hughes  would  regain  distribution  rights  to 
his  "Vendetta,"  "Mad  Wednesday"  and  "The 
Outlaw."  Hughes,  in  turn,  would  provide 
from  $600,000  to  $750,000  second  money  for 
three  films  which  UA  would  have  produced 
for  itself  as  replacements  and  in  addition 
guarantee  any  first  money  needed.  UA  also 
closed  a  five-year  franchise  with  the  N.  V. 
Film  Verhuurkantoor  Nederland  which  will 
distribute  its  product  in  Holland. 

Walter  Wanger  is  announcing  eight  pic- 
tures for  release  within  the  next  eight 
months,  and  20th  Century-Fox  has  changed 
its  sales  convention  from  Chicago,  Sept.  11, 
to  Los  Angeles,  Sept.  14-17. 

Labor 

The  American  Federation  of  Musicians 
Friday  was  to  open  its  new  contract  con- 
ferences with  the  Society  of  Independent 
Motion  Picture  Producers  and  the  Indepen- 
dent Motion  Picture  Producers  Association. 
The  AFL  last  week  extended  its  present  deal 
with  members  of  the  Association  of  Motion 
Picture  Producers  for  another  year,  subject 
to  reopening  upon  60  days'  notice.  Reason 
for  the  renewal  which  leaves  wages,  working 
conditions  and  number  of  employes  un- 
changed, was  that  the  AFL  recognized  the 
industry's  difficulties.  Screen  Actors  Guild 
submitted  a  new  agreement  to  its  members 
which  provides  for  continued  discussion  with 
producers  over  films  for  television. 

Foreign 

Motion  Picture  Association  of  America 
President  Eric  Johnston  told  the  British  that 

after  Oct.  1,  Americans  would  sell  their 
films  only  to  British  duals  as  a  package  deal 
which  would  consist  entirely  of  American 
films.  Move  is  to  beat  a  recent  British  ruling- 
giving  British  pictures  an  arbitrary  top  posi- 
tion on  duals.  It  seems  to  have  been  accepted 
equitably.  Walt  Disney  has  withdrawn  his 
objections  to  the  revised  Blum-Byrnes  pact 
for  France  and  will  go  along  with  the  MPAA. 
He  had  protested  to  the  State  Department 
and  insisted  independents  be  heard  before  the 
pact  was  put  into  effect. 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 

CallforVideoTalks 
In  Actors^  Contract 

SRG  Submits  New  Pact 
To  Members  for  Approiral 

Provision  for  future  discussion  with  motion 
picture  producers  over  films  made  for  television 
is  included  in  the  new  tentative  contract  which 
Directors  of  the  Screen  Actors  Guild  submitted 
this  week  to  their  membership. 

The  provision  called  for  negotiation  on  the 
matter,  full  information  to  be  given  the  Guild 
on  old  pictures  which  they  use  for  television 
and  right  to  cancel  the  contract  if  no  agree- 
ment can  be  reached  on  the  subject  after  Jan.  1, 
1949.  The  Guild  also  has  the  right  to  reopen 
the  question  on  television  matters  on  Oct.  1, 
1949. 

Other  changes  are  that  day  players  shall 
get  half  payment  instead  of  quarter  payment 
for  weather  cancellation ;  improved  conditions 
for  day  players  and  stunt  players ;  agreement 
not  to  sue  any  actor  for  breach  of  contract  if 
the  Guild  calls  a  strike  and  guaranteeing  his 
reinstatement  at  conclusion  of  the  strike ;  and 
Guild  shop  as  interpreted  under  the  Taft-Hartley 
law. 

The  contract  runs  from  Aug.  1,  1948  to 
Dec.  31,  1950  subject  to  reopening  clauses  and 
rights  of  cancellation. 


AFM  Extends  Pact 
With  8  Coast  Producers 

The  American  Federation  of  Musicians  and 
eight  Hollywood  producers  last  Friday  reached 
an  agreement  whereby  the  existing  contract 
covering  motion  picture  music  was  extended 
for  one  year  from  Aug.  31,  1948,  subject  to 
reopening  on  60  days'  notice  by  the  AFM. 

The  agreement,  which  leaves  wage  scales, 
hours,  working  conditions  and  number  of  mu- 
sicians to  be  employed  unchanged,  was  pre- 
sumably agreed  upon  by  AFM  President  James 
C.  Petrillo  because  of  present  conditions  within 
the  industry.  It  continues  the  ban  on  using 
music,  movies  of  musicians  or  sound  tracks 
made  for  the  pictures  over  television. 

The  extension  applies  only  to  Paramount, 
MGM,  20th  Century-Fox,  Republic,  Warner 
Bros.,  Universal  and  Columbia.  It  does  not 
include  the  Society  of  Independent  Motion 
Picture  Producers  or  other  independent  pro- 
ducer groups  in  Hollywood.  An  AFM  com- 
mittee consisting  of  Executive  Committee  Mem- 
ber Herman  Kenin,  Vice-President  C.  L.  Bagley 
and  Hollywood  AFM  Representative  J.  W. 
Gillette  is  on  the  coast  now  presumably  to  con- 
fer with  the  independents  Friday. 


Power  Hits  Shows 

Sectional  power  shortages  in  New  York 
caused  by  the  burning  out  of  overheated 
generators  which  could  not  stand  the 
city's  past  week  temperature,  affected  six 
houses  of  the  Loew's  circuit  for  two 
hours  between  3  and  5  P.M.  last  Friday, 
leaving  the  public  to  sit  in  darkened 
houses  or  to  go  home.  Other  theatres 
were  also  affected  in  several  ways  as 
Consolidated  Edison  put  out  a  call  for 
reduced  power  usage  which  cut  down 
air  conditioning  and  affected  subway  sys- 
tems.. Radio  City  Music  Hall  kept  its 
cooling  system  going  full  blast  but  the 
Roxy  cut  its  system  by  25  per  cent  and 
the  Capitol  was  down  to  50  per  cent. 


INDEX  TO  DEPARTMENTS 


Audience  Classifications    20 

Box-Office  Slants    20 

Feature  Booking  Guide   31 

Feature  Guide  Title  Index   31 

Hollywood    28 

Newsreel  Synopses    37 


Regional  Newsreel   22 

Selling  the  Picture   12 

Shorts  Booking  Guide   39 

Theatre  Management    17 

Views  of  the  New  Short  Subjects   39 


SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  X.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis.  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor: 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall,  Equipment  Advertising  Manager;  West  Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  HOUywood  2055;  Ann  Lewis,  manager. 
Lotvdon  Representative,  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  Telephone  AMBassador 
3601  ;  M^ember  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review.  Inc.  Address  all  correspondence  to  the  New  York  office.  Subscrip- 
tion rmtei:  S2.00  oer  year  in  the  United  States  and  Canada:  Foreien.  $3.00;  Single  copies,  ten  cents. 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


More  Seats 

Opening  of  the  1,200-seat  Old  Trail 
Theatre,  Columbus,  O.,  brought  the  city's 
total  of  theatres  to  55  and  the  seating 
capacity  to  45,500,  more  seats  per  capita 
than  in  most  other  cities  of  comparable 
size.  The  city's  six  drive-ins  are  not  in- 
cluded in  the  totals  above.  The  state  of 
Ohio  has  around  1,OCO  theatres,  with  a 
total  seating  capacity  of  approximately 
630,000  seats,  an  average  of  about  one 
seat  for  every  11  or  12  persons.  Cleveland 
has  about  115  theatres  with  130,000  seats; 
Cincinnati  86  with  65,000  seats;  Toledo 
32  with  35,000  seats. 

Fires  Boosted  Calif. 
Insurance  Rates 

Small  Town  Loss  Behind 
50%  Rise  in  Theatre  Rates 

California  theatres  are  found  to  be  among  the 
most  hazardous  building  fire  risks  in  the  state, 
which  accounts  for  the  SO  per  cent  premium 
boost  that  has  been  made  on  this  type  of  policy, 
R.  C.  Stevenson,  manager  of  the  Pacific  Fire 
Rating  Bureau,  told  Showmen's  Trade  Review 
in  San  Francisco  this  week. 

Stevenson,  whose  body  fixes  fire  insurance 
rates  for  Caifornia,  said  that  a  study  conducted 
from  1942  to  1946  had  revealed  a  high  level  of 
theatre  fires  and  that  under  the  old  premium 
rates  theatres  were  not  paying  their  way. 

Normal  experience  of  loss  on  the  premium 
dolla;r,  he  explained,  for  any  type  of  insurance 
is  50  per  cent.  Under  these  conditions  a  con)- 
pany  will  do  better  than  break  even.  But  with 
California  theatres,  he  added,  there  was  a  70 
to  75  per  cent  premium  dollar  loss  suffered.  To 
compensate  for  this  and  to  bring  the  loss  ex- 
pectancy down  to  50  per  cent,  the  insurance 
body  was  forced  to  boost  theatre  premiums  by 
50  per  cent. 

Stevenson  said  that  while  there  had  been  no 
large  fire  in  San  Francisco  or  other  large  cities 
due  to  strict  inspection  by  fire  departments,  the 
frequency  of  fires  in  the  smaller  towns  was 
responsible  for  the  rise.  The  increase,  he  said, 
was  based  on  five  years'  experience  and  had 
nothing  to  do  with  increased  costs  other  than 
losses. 

Exhibitors  Study 

It  was  this  rate  boost  which  has  led  exhibitor 
organizations  to  conduct  their  own  study  of 
rates  and  to  consider  the  possibility  of  estab- 
lishing their  own  insurance  company.  This  step, 
which  would  involve  a  difficult  administrative 
set-up,  is  thought  to  be  impracticable  because 
what  would  be  saved  on  premiums  would  be 
eaten  up  by  expenses,  insurance  circles  claim. 


7  Defendants  in  Conn. 
$1,170,000  Trust  Suit 

Charging  unreasonable  clearance.  Prudential 
Theatres  Co.,  Inc.  and  the  Playhouse  of  New 
Canaan,  Inc.,  operators  of  Playhouse  theatres 
in  New  Canaan  and  Darien,  Conn.,  have  filed 
a  $1,170,000  triple  damage  anti-trust  suit  in 
New  York  Federal  Court  against  Paramount, 
United  Artists,  Monogram,  Universal,  Colum- 
bia, Eagle  Lion  and  New  England  Theatres, 
Inc.,  a  subsidiary  of  Paramount.  The  sum  of 
$450,000  property  damage  is  also  sought.  Ac- 
tion alleges  that  first-runs  in  Stamford  and 
Norwalk  have  excessive  clearance  over  the 
Playhouse  in  New  Canaan  and  Darien. 


Theatre  Business  On  Upgrade 
Exhibitors  Tell  Youngstein 


Theatre  business  throughout  the  country  is 
slowly  and  steadily  building  itself  up  from  the 
drop  it  took  in  recent  months.  Max  E.  Young- 
stein, advertising  and  pub- 
licity director  for  Eagle 
Lion,  declared  in  New 
York  Tuesday  upon  his 
return  from  a  tour  of  31 
exchange  centers. 

Youngstein  said  he  had 
discussed  the  situation 
with  at  least  300  exhibit- 
ors either  in  their  offices, 
over  cocktails  or  at  lun- 
cheon, and  that  "with  the 
exception  of  one  guy,  they 
all  thought  the  business 
uptrend  had  started." 

Youngstein  was  critical  of  much  of  the  in- 
dustry talk  which  he  said  was  having  a  de- 
pressing effect  upon  the  country  at  large  and 
which  did  not  reflect  the  true  picture. 

Hits  'Firing'  Stories 

He  was  especially  critical  of  certain  types 
of  economic  and  firing  stories  as  well  as  un- 
justified talk  painting  a  drab  picture  of  the 
situation. 

"Newspapers  and  the  country,"  Youngstein 
said,  "have  received  the  impression  that  our 
business  is  in  one  of  the  worst  states  of  depres- 
sion as  the  result  of  the  news  of  firings  that 
have  come  out  of  New  York  and  Hollywood. 


Max  Youngstein 


...  If  they  don't  watch  out,  they're  going  to 
build  up  a  depression  out  of  their  own  minds," 
he  added,  pointing  out  that  actually  no  major 
company  was  in  the  red. 

The  situation  was  further  worsened,  he  said, 
by  the  tendency  of  exhibitors  and  distributors 
of  "talking  out  of  two  sides  of  their  mouths." 

Two-sided 

"The  producer-distributor,"  Youngstein  said, 
"says  we've  got  to  have  more  showmanship. 
Then  he  cuts  his  field  force  and  cuts  his  adver- 
tising. The  exhibitor  says  the  same  thing  and 
he  cuts  his  ad  budget  to  ribbons  and  refuses 
to  cooperate  with  the  producer-distributor.  Many 
pictures  would  have  made  more  money  for  ex- 
hibitor and  producer-distributor  if  they  had 
worked  together,"  he  continued,  indicating  that 
it  was  this  lack  of  cooperation  in  part  which 
accounted  for  the  temporary  drop  in  theatre 
attendance  noted  during  the  summer. 

"All  of  us,"  Youngstein  said,  "will  do  better 
with  a  good  picture.  The  point  is  what  are 
we  doing  with  the  picture  that  we  have  right 
now?" 

This  lack  of  cooperation  between  exhibition 
and  distribution,  the  Eagle  Lion  advertising 
chief  finds  has  been  somewhat  dissipated. 

One  of  the  purposes  of  his  tour  was  to  see 
how  the  Bill  Heineman  Eagle  Lion  sales  drive 
was  getting  on  and  from  what  he  observed. 
Youngstein  thinks  it  will  be  a  record-breaker. 


To  Fight  or  Not  to  Fight  Boycott 

On  British  Films,  That^s  the  Question 


To  fight  the  British  film  boycott  or  not  to  fight 
the  British  film  boycott — that  seemed  to  be  the 
question  this  week  as  one  company  unofhcially 
expressed  determination  to  battle  picket  lines  all 
the  way  and  another  appeared  to  feel  that  any 
action  along  those  lines  would  be  unwise. 

The  boycott  question,  raised  so  far  only  by  the 
Sons  of  Liberty  against  British  film  as  part  of 
their  don't  buy  British  campaign  because  of  the 
British  foreign  policy  with  respect  to  the  Pales- 
tine problem  and  Israel,  recently  came  to  the 
fore  prominently  when  it  appeared  that  it  seemed 
to  be  causing  more  concern  and  misunderstand- 
ing in  Britain  than  it  was  in  the  United  States. 

No  National  Support 

Surveys  to  date  show  that  the  fight  against 
English  films  by  boycott  and  by  picketing  did 
not  have  the  national  support  of  Jewish  organi- 
zations and  that  only  in  New  York  and  for  one 
night  in  Boston  had  it  made  itself  felt.  The  New 
York  picket  situation  has  had  effect  since  exhibi- 
tors in  this  area  do  not  want  to  expose  them- 
selves to  difficulties  on  such  serious  questions 
and  do  not  wish  to  invite  picketing. 

The  Boston  picket  line — which  applied  to 
"Hamlet"  for  one  night  and  brought  out  four 


or  five  pickets,  disappeared  after  the  initial  per- 
formance. 

In  New  York,  Universal  International  an- 
nounced that  it  would  bring  "Hamlet"  to  that 
city.  But  a  Universal  spokesman  declared  that 
insofar  as  he  knew  his  company  had  no  plans  to 
fight  picketing  of  the  production,  believing  that 
it  was  best  to  ignore  such  movements.  The 
spokesman  made  it  plain  that  this  applied  not 
only  to  "Hamlet"  but  has  also  actuated  the  com- 
pany when  other  British  pictures  it  distributed 
had  been  picketed. 

A  different  view  seems  to  be  held  by  Eagle 
Lion  where  a  spokesman  said  that  the  company 
thought  that  a  boycott  against  anything  might 
offer  legal  redress  and  intimated  that  the  fight 
might  be  taken  to  the  courts  so  that  a  decision 
could  be  reached. 

Olympics 

Eagle  Lion  is  set  to  open  its  Olympic  games 
feature-length  picture  and  is  already  lining  up 
exploitation  for  the  dates.  Since  this  picture  is 
made  by  Rank  it  may  prove  a  test.  First  opening 
will  be  Boston,  Sept.  10  at  the  Exter ;  second 
Chicago,  Sept.  12  at  the  Apollo  and  third.  New 
York,  around  Sept.  17  at  the  Gotham. 


Video  Cuts  Film  Attendance,  Chicago  Survey  Shows 


Television  in  Chicago  has  cut  down  film 
attendance,  a  survey  conducted  by  marketing 
students  of  Northwestern  University  disclosed 
this  week. 

The  survey,  based  on  331  20-to-30  minute  in- 
terviews with  video  set  owners  shows  that  since 
they  purchased  sets  200  attend  the  movies  less 
often,  130  have  not  changed  their  movie-going 


habits  and  a  solitary  interviewee  goes  even 
more  often. 

The  survey  also  shows  that  sports  television 
programs  are  the  most  popular  with  both  men 
and  women  and  that  children — the  future  movie- 
goer's— prefer  video  over  radio  by  34  to  1,  while 
teen-agers  prefer  it  11  to  1.  and  adults  by 
five  to  one. 


8 

UA  in  Good  Shape 
Sears  Says 

Has  6-8  Months  Product; 
Talks  New  Hughes  Deal 

United  Artists  's  in  good  shape  as  far  as 
product  is  concerned  for  the>  coming  months. 
President  Grad  Sears  asserted  Monday  as  he 
announced  he  was  negotiating  a  deal  with 
Howard  Hughes  whereby  distribution  rights  to 
the  latter's  "Vendetta,"  "Mad  Wednesday"  and 
"The  Outlaw"  would  be  returned  to  Hughes. 

In  return,  Sears  said,  Hughes  will  provide 
second  money  ranging  from  $600,000  to  $750,000 
to  produce  three  replacements  for  the  pictures 
UA  would  restore  to  him  and  will  also  guaran- 
tee the  first  money  if  necessary.  Hughes  will 
have  an  investor's  interest  in  these  three  pic- 
tures to  be  made  for  United  Artists,  but  UA 
will  select  producers,  stories  and  casts,  Sears 
added. 

In  explaining  the  proposed  deal,  which  at  the 
time  Sears  spoke  had  not  been  finalized,  the 
UA  president  declared  that  he  was  not  giving 
up  any  pictures  which  might  be  needed  unless 
he  could  get  replacements.  To  date  only  "The 
Outlaw"  has  been  delivered  and  the  trade  has 
heard  rumors  that  Hughes  did  not  plan  to  turn 
over  "Vendetta"  or  "Mad  Wednesday."  Pre- 
sumably he  wants  them  for  RKO  distribution. 

6  to  8  Months 

Of  the  UA  product  situation,  Sears  said: 
"We  have  enough  unreleased  product  to  carry 
us  for  six  to  eight  months."  He  added  that  the 
company  would  continue  to  be  supplied  by  its 
"recurrent  producers"  and  predicted  that  "Red 
River"  would  be  the  greatest  grosser  in  United 
Artists'  history,  taking  in  a  minimum  of  $5 
million  and  a  possible  $7  to  $8  million  if  its 
grosses  through  all  runs  equalled  its  opening 
indications.  Sears  said  he  might  sell  "Red  River" 
away  from  National  Theatres,  "unless  I  get 
what  I  want"  and  declared  the  picture  would  be 
sold  in  England  only  as  an  A  feature. 


United  Artists  Closes 
5-Year  Dutch  Deal 

United  Artists  has  concluded  a  five-year  fran- 
chise starting  Sept.  3  by  which  N.  V.  Film 
Verhuurkantoor  Nederland  will  distribute  its 
product  in  Holland.  The  deal,  which  was  con- 
cluded by  UA  Executive  Vice-President  Arthur 
W.  Kelly  and  the  F.  L.  D.  Strengholt,  head  of 
the  Dutch  outfit,  is  said  to  give  UA  an  outlet  in 
some  of  the  country's  finest  first-run  and  cir- 
cuit houses  which  are  controlled  by  Strengholt. 


Greer  Named  Head 
Of  Texas  Outfit 

John  C.  Greer  was  named  director  and  general 
manager  of  United  Theatres  Service  Corpora- 
tion. Sally  Applegate  was  named  shorts  booker 
and  other  new  officers  are  Secretary  Ira  McFar- 
land  and  Treasurer  L.  T.  Riley. 


Press  Agents  tor  Free 

By  showing  "Red  River"  free  of 
charge  to  a  selected  list  of  universities  in 
the  south  just  as  the  school  season  neared 
its  end,  United  Artists  developed  at  least 
5,000  press  agents  for  the  picture,  Presi- 
dent Grad  Sears  declared  this  week. 
Sears  explained  that  the  students  went 
home  and  talked  the  picture  up  to  their 
parents,  friends  and  relatives. 


Sioux  City  Mayor 
Names  Censor  Committee 

Mayor  Dan  J.  Conley  of  Sioux  City, 
la.,  this  week  appointed  a  nine-man  and 
nine-woman  review  committee  to  pass  on 
motion  pictures  or  publications  offered  to 
the  community.  The  mayor's  action  fol- 
lowed the  recent  banning  of  three  books 
by  Police  Chief  Julius  Myron.  The  com- 
mittee will  act  only  after  it  has  received 
complaints  against  specific  films  or  books. 

Skouras  St.  Louis  Deal 
Seems  Set  for  Sept.  10 

Way  appeared  cleared  in  St.  Louis  this  week 
for  the  complete  control  of  the  Ambassador 
Building  Corporation  and  the  Missouri  Theaire 
Building  Corporation  by  Charles  P.  Skouras  of 
National  Theatres  and  his  brother  George  P. 
Skouras  of  Skouras  Theatres,  New  York  City, 
as  no  objections  to  their  proposed  deal  had  been 
off^ered  by  required  number  of  stockholders. 
The  deal  is  expected  to  be  consummated  Sept. 
10. 

In  the  Missouri  Theatre  building  deal,  they 
will  offer  $115  for  each  $100  bond  involved  plus 
a  share  of  stock.  The  market  quotation  was 
reported  at  $111  to  $112.  For  the  Ambassador 
they  are  offering  $117.75  for  a  $100  bond  and 
a  share  of  stock.  Quotations  had  been  from 
$111  to  $114.  Both  buildings  contain  the  3,000- 
seat  Ambassador,  3,600-seat  Missouri  and  the 
Grand  Central,  now  closed.  Houses  now  are 
operated  by  Fanchon  and  Marco. 


50  Exhibitors  Form 
Drive-In  Organization 

Organization  of  the  Drive-ln  Theatre  Own- 
er's Association  was  accomplished  in  Charlotte, 
N.  C,  on  Aug.  29  as  50  drive-in  exhibitors  met 
in  the  Ship  Ahoy  Restaurant  and  elected  R.  O. 
Jeffress  of  the  Ft.  Rock  drive-in  president. 

Jeffress  had  proposed  such  an  idea  following 
threat  of  suit  by  drive-in  patent  owners.  Other 
officers  are :  Vice-Presidents  Hopp  Jernigan, 
L.  L.  Theimer,  and  Secretary-Treasurer  A.  VV. 
Bell.  Directors  are :  Fred  Sessoms,  Jack  Big- 
gard,  C.  B.  Hayworth,  Howard  Nally,  Ben 
Pless,  Bob  Rogers,  J.  Francis  White. 

The  next  meeting  has  been  set  for  Dec.  6. 
Operators  from  other  states  have  been  invited 
to  join. 


20tli-Fox  Plans  French 
Production,  Zanuck  Says 

Twentieth  Century-Fox  will  utilize  its  $12,- 
000,000  in  French-blocked  funds  to  finance  part 
of  a  $24,000,000  program  of  production  planned 
for  that  country,  Production  Vice-President 
Darryl  F.  Zanuck  declared  in  Paris  last  Friday. 

Zanuck  declared  that  the  European  plan, 
which  together  with  France,  England  and  Italy, 
covers  production  of  12  pictures,  would  cause 
some  curtailment  in  Hollywood  production  but 
did  not  state  how  extensive  the  cut  would  be. 


Fox  Changes  Meet 

Twentieth  Century-Fox's  domestic  sales  con- 
vention, scheduled  for  Chicago  on  Sept.  11,  has 
been  changed  to  Los  Angeles  from  Sept.  14-17, 
General  Sales  Manager  Andy  W.  Smith  an- 
nounced this  week. 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 

Will  Sell  Only 
^All-Americans^ 

Johnston  Tells  British 
Policy  Eiiective  Oct.  1 

Eric  Johnston,  president  of  the  Motion  Picture 
Association  of  America  Tuesday  flatly  told  the 
British  that  after  Oct.  1,  American  films  in  the 
future  would  be  sold  as  duals  only  on  an  "all- 
American"  program. 

This  move,  which  may  not  be  felt  for  several 
months  due  to  contractual  obligations,  would  go 
far  to  beat  the  British  system  of  apparently 
arbitrarily  classifying  all  British  pictures  in  the 
A  class  where  they  would  get  the  major  share  of 
revenue  brought  in  on  a  dual  program.  It  would 
also  force  British  product  to  be  strictly  on  its 
own  without  any  support  from  an  American  half 
of  a  dual  bill.  It  was  this  latter  consideration 
which  is  also  important  for  American  distribu- 
tors, and  many  British  exhibitors  do  not  think 
the  British  product  can  hold  up  on  an  all-British 
program,  and  British  studios  reportedly  are  not 
ready  to  supply  the  full  quota  which  the  British 
will  put  into  effect  Oct.  1.  This  quota  restricts 
British  time  severely  as  far  as  American  product 
is  concerned  and  with  an  arbitrary  system  of 
classification  would  apparently  put  American 
product  in  the  B  category  whether  it  was  A 
product  or  not.  The  Johnston  "all-American" 
move  will  not  affect  Universal  and  Eagle  Lion 
which  have  contracts  with  J.  Arthur  Rank  for 
distribution. 

Colls  Conference 

Johnston  meanwhile  renewed  his  invitation  for 
the  British  producers  to  send  a  delegation  to  talk 
things  over  in  Hollywood.  This  meeting  pre- 
sumably would  bring  American  producers  to- 
gether with  the  British  J.  Arthur  Rank,  Sir 
Alexander  Korda  and  Sir  Henry 'French  of  the 
British  Film  Producers  Association. 

The  original  invitation  had  been  made  at  a 
press  conference  in  which  the  MPAA  leader 
again  appealed  for  greater  cooperation  between 
the  industries  of  both  countries  and  told  the 
British  they  would  have  to  determine  whether 
films  required  a  protected  home  market  or  a 
free  world  market  since  it  was  impossible  to 
have  both. 


Disney  Drops  Squawk 
Against  New  French  Deal 

Walter  Disney  has  withdrawn  the  objections 
he  made  to  the  State  Department  against  revi- 
sion of  the  Blum-Byrnes  pact,  and  will  go  along 
with  the  Motion  Picture  Association  of  America 
in  the  matter,  it  was  confirmed  this  week  in 
New  York  by  the  Disney  office.  Disney  had  ob- 
jected to  the  revised  pact  because  it  presumably 
favored  majors  against  independents  and  had 
asked  the  Department  not  to  put  it  into  effect 
until  the  independents  could  be  heard. 


Protest 

In  San  Francisco's  Fox  Theatre  a 
painting  of  George  I  of  England  has  hung 
for  many  years  on  the  wall  of  the  men's 
room  and  no  one  has  paid  any  attention. 
This  week  art  circles,  including  Dr. 
Walter  Heil,  director  of  the  de  Young 
Museum,  are  in  considerable  agitation. 
The  painting  was  pronounced  to  be  an 
authentic  work  of  Sir  Godfrey  Kneller, 
a  master  English  painter  of  the  18th  cen- 
tury. The  Kneller  remains  in  the  men's 
room  and  feminine  patrons  of  the  arts 
are  protesting! 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 

States  Collect 
$17,1S9,000 

Admission  Levies  Hit 
New  High  for  Year 

Thirty-three  states  collected  sales  and  gross 
receipt  taxes  on  amusements  totalling  $17,159,000 
during  the  fiscal  year  ending  June  30,  1948 
compared  to  the  $14,216,000  which  28  states 
collected  in  1947,  the  Department  of  Commerce 
in  Washington  reported  this  week. 

The  exact  amount  of  the  taxes  which  came 
from  motion  picture  theatres  was  not  known 
but  license  and  privilege  tax  collections,  which 
also  aflfect  theatres,  in  the  33  states  for  1948 
had  dropped  to  $3,501,000  compared  to  $4,010,000 
during  1947. 

An  interesting  feature  of  the  survey  was  that 
the  number  of  states  collecting  taxes  has  in- 
creased in  the  past  three  years.  In  1946  only 
27  states  collected;  1947  saw  it  jump  by  one 
to  28  and  1948  had  33  in  the  collecting  field. 


Hold  DiPescs  Services 
At  Boston  Chapel 

Funeral  services  were  held  in  the  chapel  at 
Boston  College  Thursday  for  Joseph  DiPesa, 
dean  of  Boston  motion  picture  press  agents  and 
associated  during  the  past  37  years  with  Loew's 
Orpheum  and  State. 

DiPesa  died  at  his  home  to  which  he  had 
returned  from  work  last  Friday  when  he  was 
taken  ill.  Death  was  atrributed  to  a  heart  ail- 
ment which  followed  a  siege  of  pneumonia. 

Morris  Siegel  Dies 
In  Hollywood  at  47 

Morris  J.  Siegel,  47,  former  MGM  produc- 
tion executive,  and  associated  in  the  founding 
of  Republic  for  which  he  was  president  from 
1937  to  1944,  was  buried  in  Hollywood  Wednes- 
day. Siegel  died  of  a  heart  attack  last  Satur- 
day following  return  from  New  York  with  his 
brother  Sol,  20th  Century-Fox  producer.  He  is 
survived  by  his  widow,  three  other  brothers,  two 
sisters  and  two  daughters. 


Harry  McClure 

Funeral  services  for  Harry  A.  McClure,  58, 
former  Kansas  district  manager  for  Fox  Mid- 
west, were  held  in  Emporia,  Kansas,  Tuesday. 
McClure  died  at  Topeka,  where  he  lived  since 
his  retirement  in  1944.  He  is  survived  by  his 
widow,  Beatric ;  two  sons — Allison  and  Harry, 
Jr. ;  his  father,  J.  A.  McClure,  a  brother,  two 
sisters  and  two  grandsons.  McClure  owned 
theatres  in  Emporia  until  the  1930s  after  which 
he  joined  Fox  Midwest. 


Settle  Fraud  Suits 

Three  suits  alleging  percentage  frauds  against 
the  Forum  Theatre  in  Bastrow,  California, 
were  settled  this  week  by  Paramount,  Loew's 
(MGM),  and  20th-Fox. 


Racket?  Oh,  No! 

Appeal  to  the  newspaper  editors  of 
the  nation  for  support  in  its  fight  with 
the  Association  of  Motion  Picture  Pro- 
ducers over  banning  the  use  of  the  word 
"racket"  in  its  production,  "The  Number's 
Racket"  will  be  made  by  Enterprise. 
The  company,  which  plans  to  carry  its 
fight  to  the  Breen  section  of  the  AMPP 
declares  that  the  use  of  the  word  "racket" 
in  connection  with  numbers  game  is 
justified. 


Sales 

King  Bros.'  "The  Dude  Goes  West"  has 
piled  up  972  bookings  in  the  three  months  of 
its  release.  Monogram  announced  this  week. 

National  Screen  Service  will  set  aside  Sept.  13- 
Dec.  31  as  George  Denbow  Tribute  Drive,  to 
honor  its  sales  vice-president.  President  Herman 
Robbins  announced.  Theme  of  the  drive  will 
be  "Getting  Back  to  Showmanship,"  and  a 
series  of  regional  meetings  to  be  held  on  the 
following  dates  by  the  following  drive  captains, 
has  been  set : 

Eastern,  under  William  Bein,  Sept.  7  Chi- 
cago; Sept.  9  Pittsburgh;  Sept.  11  New  York; 
Sept.  13  Atlanta;  western  under  Ben  Ashe, 
Sept.  7  Los  Angeles;  Sept.  9  Denver;  Cept.  11 
Kansas  City ;  Sept.  13  Dallas. 

Finance 

Republic  by-passed  its  quarterly  preferred 
stock  dividend  due  "to  unsettled  conditions,"  the 
company  said  in  a  statement  which  also  an- 
nounced that  in  order  to  effect  further  econo- 
mies President  Herbert  Yates  had  taken  a  50 
per  cent  salary  cut. 

Paramount's  estimated  earnings  for  the  second 
quarter  ending  July  3,  1948  amounted  to  $5,810,- 
000  after  taxes  or  84  cents  a  share  on  the 
common,  compared  to  $7,885,000  for  the  cor- 
responding 1947  period,  when  earnings  amounted 
to  $1.11  a  share  of  common.  Earnings  for  six 
months  ending  June  3,  1948  were  $13,570,000 
or  $1.96  a  share  compared  with  the  similar 
six  months  of  1947  When  the  earnings  were 
$17,407,000  or  $2.45  a  share  on  the  common.  ■ 

Names 

William  Cameron  will  be  presented  with  an 
honorary  membership  in  the  Society  of  Motion 
Picture  Art  Directors  at  their  annual  banquet 
in  Hollywood  Sept.  14;  Bob  Hope  will  be 
given  a  special  award  by  the  Disabled  American 
Veterans  for  his  entertainment  to  hospitalized 
veterans  at  their  benefit  ball  in  the  Hollywood 
Palladium,  Sept.  20;  Monroe  Greenthal's  ad 
agency  has  snagged  the  ad  account  for  Sam 
Goldwyn's  "Enchantment"  which  makes  his 
second  from  that  outfit.  First  was  the  cam- 
paign on  "A  Song  is  Born."  United  Artists 
Western  Sales  Manager  Fred  M.  Jack,  accom- 
panied by  Western  District  Manager  W.  E. 
Callaway  are  in  New  York;  Realart  Execu- 
tives Carroll  Puciata  and  James  Harris  are 
back  in  town. 

Talk  Library 

Voice  recording  of  the  industry's  pioneers 
will  be  placed  in  a  referance  library  maintained 
by  the  Academy  of  Motion  Picture  Arts  and 
Sciences,  Curator  Howard  Wallis  announced. 
First  to  be  so  interviewed  will  be  Carl  Louis 
Gregory,  who  shot  camera  on  some  of  the 
industry's  early  films.  A  list  of  others  whose 
voices  will  'be  perpetuated  include  Maurice 
Costello,  Lionel  Belmore,  "Broncho  Billy" 
Andersen,  Lionel  Barrymore,  Mack  Sennett, 
Blanche  Sweet,  Mae  Marsh. 

The  Academy  will  also  have  an  original  print 
of  D.  W.  Griffith's  "Birth  of  a  Nation"  which 
is  being  donated  by  Iwan  Serrurier,  president 
of  the  Movieola  Company. 

Pioneer 

When  Harry  Goldman  died  in  Beverly  Hills, 
Calif,  on  Aug.  17  at  the  age  of  73,  it  started 
reminiscence  out  in  Green  Bay,  Wis.  Goldman 


reportedly  was  operating  a  household  goods 
store  in  that  town  when  the  first  motion  picture 
was  offered  him.  His  friend,  Carl  Laemmle,  an 
Oshkosh  clothier,  had  put  his  all  on  the  new 
project,  so  Goldman  decided  to  build  a  theatre 
and  erected  the  Post,  Green  Bay's  first  film 
house.  Through  the  years  he  was  credited  with 
introducing  first  multiple-reel  features,  illus- 
trated songs  and  other  novekies.  Soon  he  opened 
the  Comet,  a  second  house,  and  then  a  third, 
The  Colonial.  In  1916  he  built  the  Palace  and 
shocked  the  community  with  25  cents  admissions 
where  it  had  hitherto  paid  five  and  10  cents. 
Later  he  put  in  a  22-piece  pit  band  at  his  Grand. 
In  1926  he  quit  show  business. 


Calendar 


SEPTEMBER 

14-17,  sales  convention,  20th  Century-Fox,  Los 
Angeles. 

14,  IS,  convention.  Independent  Theatre  Owners  ol 
Ohio,  Deshler-Wallick  Hotel,  Columbus,  O. 

14-16,  annual  meeting  of  trustees  of  the  Pacific 
Coast  Conference  of  Independent  Theatre  Owners, 
Ambassador  Hotel,  Los  Angeles,  Calif. 

16-17,  Mid-year  meeting  Variety  Clubs  International, 
Statler  Hotel,  Washington,  D.  C. 

18,  Variety  Clubs  International  Humanitarian 
Award  dinner  and  presentation  to  Secretary  of  State 
George  C.  Marshall,  Statler  Hotel,  Washington,  D.  C. 

24,  annual  golf  tournament.  Variety  Club  of  Phila- 
delphia, Whitemarsh  Valley  Country  Club. 

24-25,  convention,  Theatre  Owners  of  America. 
Drake  Hotel,  Chicago. 

27,  fall  midwest  meeting.  Theatre  Owners  of  America, 
JefTerson  Hotel,  St.  Louis. 

27,  annual  convention,  Motion  Picture  Theatre  Own- 
ers of  St.  Louis,  Eastern  Missouri  and  Southern  Illinois, 
Hotel  Jeflerson.  St.  Louis. 

28-  30,  joint  convention.  Theatre  Equipment  Dealer! 
Protective  Ass'n  and  Theatre  Equipment  Supply  Manu- 
facturers Ass'n,  Hotel  Jeflferson,  St.  Louis. 

OCTOBER 

14,  testimonial  dinner  by  Kansas  City  film  industry 
to  N.  Y.  Radio  City  Music  Hall  Manager  Gus  Eyssell, 
Muehlbach  Hotel,  Kansas  City,  Mo. 

17,  ninth  annual  dinner  dance.  Motion  Picture 
Bookers  Club,  Hotel  Commodore,  New  York. 

27-28,  annual  convention,  Kentucky  Association  of 
Theatre  Owners,  Seelbach  Hotel,  Louisville. 

NOVEMBER 

1-2,  convention.  Allied  Theatre  Owners  of  Texas, 
Dallas. 

27-28,   fall  board  meeting  of  National  Allied,  New 

Orleans. 

29-  Dec.  I.  annual  convention.  National  Allied,  New 
Orleans. 


Treasury  Officiol  to  Talk 
Excise  Tax  at  TOA  Meet 

Undersecretary  of  the  Treasury  Edward  H. 
Foley  will  speak  at  the  convention  of  the 
Theatre  Owners  of  America  to  be  held  in 
Chicago  Sept.  24-25,  it  was  announced  this 
week.  Foley  will  talk  on  "The  Excise  Tax" 
at  the  Sept.  24  session. 


Want  a  Strike? 

"Which  union  do  you  want  to  strike 
against  you?"  This  question  faces  opera- 
tors of  the  Blumenfeld  Circuit  which  is 
constructing  a  new  drive-in  theatre  in 
Stockton,  Calif. 

Stagehands  and  electrical  workers' 
unions  each  claim  responsibility  for  the 
installation  of  the  outdoor  sound  system. 
Construction  is  at  a  deadlock  because  the 
drive-in  is  certain  to  be  picketed  by  the 
union  that  is  by-passed. 


TH  COLUMN 


TRAITORS 


COLUMBIA  PICTURES  presents 


i 


I 


starring 


Louis  HAYWARD*  Dennis  O'KEEFE 

W.K  LOUISE  ALLBRITTON 
CARL  ESMOND 

An  EDWARD  SMALL  Production 

Icreenplay  by  George  Bruce  •  Directed  by  GORDON  DOUGLAS  •  Produced  by  GRANT  WHYTOCK 


12  SHOWMEN'S  TRADE  REVIEW,  September  4,  194B 

Selling  the  Picture 

News  and  Ideal  Concerning  Profitable  Advertising.  Publicity  and  Exploitation 


I.M.P.S.  Clinic 

How  To  Put  Over  The  Fall  Campaign 


(Fall  campaigns— neiv  movie  season,  fall  season 
of  hits,  etc. — are  an  important  factor  in  a  great 
many  situations,  and  the  I.M.P.S.  members  have 
taken  up  the  subject  as  to  how  they  handle 
such  drives  from  the  standpoint  of  individual 
items  of  showmanship.) 

Experience  and  practice  in  promoting  spe- 
cial publicity  for  the  new  movie  season  start- 
ing in  the  Fall  gives  top  place  to  the  theatre's 
own  screen  as  the  selling  medium  for  mes- 
sages about  the  attractions  of  movie-going 
during  the  cool  weather  when  competition 
from  outdoor  recreation  dwindles  but  other 
important  rivalries  for  the  public's  spending 
money  arise — Xmas  shopping,  for  example. 
Most  of  the  I.M.P.S.  members  participating 
in  this  clinic  list  special  trailers  as  the  ac- 
tivity they  depend  upon  to  carry  home  the 
idea  that  people  should  see  more  movie  shows 
from  now  on.  Slogans  are  a  vital  part  of  the 
campaign,  and  most  of  the  showmen  play 
these  up  in  all  elements  of  the  drive — re- 
peating the  slogan  in  trailer,  lobby  display, 
newspaper  advertising  and  direct-mail  ef- 
forts. Here  are  direct  quotes  from  some  of 
the  I.M.P.S.  members  who  regularly  stage 
new  movie  season  campaigns: 

TED  C.  RODIS,  Pilgrim  Theatre,  New 
York,  N.  Y.  We  vary  the  slogans  for  our 
fall  campaigns:  "Movie  Season  of  Hits,"  "Fall 
Harvest  of  Screen  Hits,"  etc.  Some  local 
merchants  go  along  with  us  regularly  on  this 
exploitation,  these  including  a  photo  studio, 
cleaning  establishment,  jeweler,  bakery.  Spe- 
cial trailers  are  used,  and  we  receive  some 
special  treatment  in  the  local  newspaper.  Re- 
garding the  ways  to  set  up  such  campaigns 
we  find  that  if  you  get  acquainted  with  your 
neighborhood  merchants  and  keep  on  cordial 
terms  with  them  the  rest  is  easy.  The  ex- 


ploitation is  directed  at  the  whole  community 
but  the  school  groups  are  the  most  important. 
We  play  up  our  service  for  institutional  value. 

DON  SHARP,  Sharum  Theatre,  Walnut 
Ridge,  Ark.  The  slogan:  "Your  Entertain- 
ment Harvest"  is  played  up  in  newspaper 
advertising,  which  is  increased  by  50  per  cent 
for  the  campaign.  Special  trailers  are  used 
and  our  situation  makes  it  important  to 
appeal  to  and  reach  the  rural  patron,  who  is 
the  prime  objective  of  the  drive. 

G.  G.  WALLER,  Prairie  Theatre,  Sun 
Prairie,  Wise.  We  make  it  a  regular  practice 
put  on  a  Greater  Movie  Season.  Screen 
trailers,  special,  are  used  and  newspaper 
advertising  is  increased  10  per  cent  for  the 
drive,  which  is  aimed  chiefly  at  students  and 
teachers.  The  lobby  display  seems  to  pro- 
duce the  best  results  in  getting  the  idea 
across. 

TAYLOR  F.  JOYCE,  Pryor,  Oklahoma. 

We  regularly  feature  a  "Fall  Festival  of 
Hits."  There  is  no  merchant  cooperation  but 
we  get  good  support  from  the  local  paper, 
as  the  editor  is  a  friend  of  mine  and  our 
biggest  booster.  We  use  a  Filmack  trailer 
and  boost  our  newspaper  advertising  10  per 
cent  during  the  drive.  The  campaign  is 
aimed  at  all  groups,  but  the  most  important 
to  cultivate  are  the  students  and  teachers.  For 
the  institutional  angle  of  our  advertising  and 
publicity,  we  play  up  courtesy  to  patrons. 

TRUMAN  RILEY,  Palace,  Queen,  El  Rey, 
Azteca  Theatres,  Mc Allen,  Texas.  Our  cam- 
paign features  the  slogan  "Fall  Festival  of 
Hits,"  "Greater  Movie  Season,"  etc.  It  is 
strictly  a  theatre  promotion  stunt  with  no 
{Continued  on  Page  14) 


Behind  the  Idea 

The  Origin  of  'KodaW 

There's  a  reminder  of  I.M.P.S.  Mem- 
ber Al  Swett's  suggestion  concerning  the 
origin  of  showmanship  ideas  (STR  Aug. 
2,  p.  23)  in  the  release  last  week  from 
Eastman  Kodak  quoting  George  East- 
man on  how  and  why  he  chose  'Kodak' 
as  the  trade-mark  for  his  compans^'s 
products.  The  word,  registered  as  a  trade- 
mark in  1888,  was  devised  the  same  year 
Mr.  Eastman  designed  his  first  camera. 
Here's  how  the  Eastman  release  quotes 
the  founder  of  the  company  on  the  origin 
of  Kodak: 

"...  a  trade-mark  should  be  short, 
vigorous,  incapable  of  being  misspelled 
to  an  extent  that  will  destroy  its  identity, 
and — in  order  to  satisfy  trade-mark  laws 
— it  must  mean  nothing.  A  letter  'K'  had 
been  a  favorite  with  me  .  .  .  therefore, 
the  word  I  wanted  had  to  start  with  a 
'K'.  Then  it  became  a  question  of  trying 
out  a  great  nimiber  of  combinations  of 
letters." 


I.M.P.S.  Member  Report 

Bollyhoo  Becsts  April 
Showers  in  August 

E.  C.  QUALLS,  JR.,  owner-manager, 
State  Theatre,  Burlington,  N.  C,  started  his 
two-weeks  advance  campaign  for  "Easter 
Parade"  with  teaser  announcements  on  sta- 
tion breaks  at  the  local  radio  station.  The 
announcer  simply  said:  "There's  going  to 
be  an  Easter  Parade  in  August."  A  week 
before  opening  there  were  regular  transcrip- 
tions with  tag  lines  added.  The  same  pattern 
was  followed  in  the  newspaper  advertising — 
teasers  up  until  Saturday  before  opening, 
when  a  4-column  display  plus  an  8-column 
by  7  inches  display  showed  scenes  from 
"Easter  Parade."  The  poster  campaign  em- 
ployed twelve  3-sheets,  twelve  6-sheets,  two 
24-sheets,  50  window  cards  and  1,000  heralds. 
On  the  screen  there  was  a  teaser  for  two 
weeks  in  advance,  and  mailing  of  500  postal 
cards  using  the  "there's  to  be  an  Easter 
Parade,  etc."  line.  Also  there  were  insert 
cards,  in  frames,  placed  in  good  locations 
such  as  drug  stores,  hotels. 

After  that  kind  of  vigorous,  heart-warming 
campaigning,  one  would  expect  the  weather 
man  to  play  along.  But,  Quails  ruefully  re- 
ports, "it  rained  the  full  week  of  the  en- 
gagement— 'just  April  showers  in  August,'  I 
suppose."  'But  think  of  how  much  more  dis- 
mal things  would  have  been  without  that 
kind  of  showmanship.  The  answer  is  Quails' 
summation:  "despite  the  weather  there  was 
very  good  attendance." 


I.M.P.S.  Member  Report 

Taking  Topical  Advantage 

RUFUS  C.  NEAS  of  the  Cameo  Theatre, 
Bristol,  Va.  recently  saw  a  chance  for  what  he 
calls  a  small  bit  of  promotion  when  the  Ex- 
change Club  of  Bristol  organized  a  Boys'  Club. 
It  happened  that  Neas  was  playing  "Fighting 
Father  Dunne,"  so  he  arranged  to  have  the 
picture  announced  at  a  club  meeting. 


IF  YOU  ARE  A  PROGRESSIVE,  GOING-PLACES  MEMBER  OF  THE  THEATRE 
BRANCH  OF  THE  FILM  INDUSTRY  YOU  CAN  PROVE  IT  BY  SHOWING 
YOUR  MEMBERSHIP  CARD  IN  I.M.P.S.  JOIN  NOW.  YOUR  MEMBERSHIP 
CARD  WILL  BE  SENT  IMMEDIATELY  UPON  RECEIPT  OF  YOUR  APPLICA- 
TION. USE  BLANK  BELOW. 


Chick  Lewis,  General  Director  , 
Institute  of  Motion  Picture  Showmanship 
Showmen's  Trade  Review 
1501  Broadway,  New  York  18,  N.  Y. 

I  hereby  apply  for  membership  in  the  Institute  of  Motion  Picture  Showmanship,  with  the 
understanding  that  such  membership  in  no  way  obligates  me  to  pay  dues  nor  spend  money 
for  any  commodity  or  article  by  reason  of  such  membership. 

Name  


Theatre 


Street  

City    '   State 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


13 


'Superman^  Continues  to 
Get  Featuie  Promotion 

"Superman,"  Columbia's  super  serial,  con- 
tinues to  get  exploitation  effort  approximating 
that  of  an  "A"  feature  as  it  makes  the  rounds. 
It  is  a  long,  long  time  since  any  serial  has 
won  as  much  promotion  attention.  The  two 
latest  precincts  to  be  heard  from  are  Philadel- 
phia, where  SO  of  the  Warner  houses,  along 
with  a  number  of  key  independents  have  booked 
it;  and  Baltimore,  where  the  serial  is  playing 
the  city's  showcase,  the  Hippodrome. 

In  the  city  of  brotherly  love,  where  Irving 
Blumberg  handled  the  details  for  the  Warner 
chain,  cooperation  with  the  local  Mutual  Broad- 
casting outlet,  WIP,  which  carries  the  "Super- 
man" radio  show,  played  a  big  part  in  the  suc- 
cess of  the  campaign.  Each  day  the  announcer 
on  WIP  urged  his  listeners  to  see  "Superman" 
on  the  screen  and  then  read  a  list  of  five  theatres. 
The  list  was  changed  weekly,  thus  assuring 
the  entire  Warner  chain  and  the  many  inde- 
pendents would  be  covered  throughout  the 
fifteen-week  run  of  the  chapter-play.  The  thea- 
tres being  plugged  each  week  cooperated  by  run- 
ning a  trailer  on  the  "Superman"  radio  program. 

Street  and  window  displays  were  also  utilized 
to  the  fullest  in  publicizing  the  film.  United 
News,  local  distributors  for  Action  Comics, 
which  publishes  "Superman,"  arranged  for  the 
placement  of  50  display  pieces  in  localities 
near  the  theatres  and  bannered  the  sides  of  their 
trucks.  Smellenburg,  one  of  the  largest  depart- 
ment stores  in  town,  featured  "Superman"  prod- 
ucts, with  theatre  credits  prominent  in  the  dis- 
plays, and  whole  windows  of  the  shop  were 
given  over  to  "Superman"  exploitation. 


Esther  Williams  Beauty 
Contest  Attracts  Many 

As  we've  said  before,  bathing  beauty  contests 
are  a  lot  of  trouble,  but  they  are  effort  well 
spent.  Jack  J.  Engerman  of  the  Palomar  The- 
atre, Seattle,  found  this  out  recently  when  he 
ran  a  contest  for  16  days.  Two  radio  stations 
plugged  the  contest  with  18  announcements  per 
day,  fifteen  other  theatres  distributed  heralds 
with  information  about  the  contest,  and  a  tieup 
with  a  photographer  made  it  possible  for  any 
of  the  entrants  to  have  pictures  taken  for  dis- 
play. 

The  contest  started  with  the  opening  of  "On 
An  Island  With  You,"  and  was  called  the  Es- 
ther Williams  Bathing  Beauty  Contest.  The 
payoff  was  that  the  stunt  attracted  64  entries, 
with  the  final  three  winners  chosen  by  the 
audience.  Prizes  promoted  included  Bulova 
watch,  choice  of  a  dress,  Durabilt  weekender 
luggage,  hand-painted  oil  portrait,  $25  in  cash, 
and  the  original  bathing  suit  worn  by  Miss 
Williams  in  the  film.  , 


Gardenias  for  Women  at 
Theatre's  Anniversary 

Manager  Ted  Carey  of  the  Fox  Lyric,  Tucson. 
Ariz.,  gave  a  gardenia  to  every  woman  patron 
attending  on  the  occasion  of  the  theatre's  25th 
anniversary  as  a  mark  of  aippreciation  of  their 
patronage. 

The  theatre  was  built  in  1918  by  the  Dianios 
Brothers  and  has  several  times  been  remodeled. 
Recently  the  800-seat  house  was  given  a  face 
lifting,  with  a  new  front,  redecorated  lobby,  new 
upholstered  opera  chairs,  new  sound  and  pro- 
jection equipment  and  candy  bar.  Carey  became 
manager  of  the  Lyric  four  and  a  half  years 
ago,  succeeding  Fred  McSpadden  who  now 
manages  the  Fex  Tucson. — ^PFOE. 


Once  in  a  lifetime  a  fellow  puts  over  the 
perfect  exploitation  campaign — it  is  something 
to  be  remembered,  and  with  affection.  This 
experience  came  recently  to  Elmer  Hecht  of 
the  Park  Theatre,  Tampa,  Fla.  when  he  handled 
the  southern  premiere  of  "Mr.  Peabody  and  the 
Mermaid,"  the  U-I  fantasy  in  which  Bill  Powell 
falls  for  Ann  Blyth,  a  ravishing  gal  who  is 
half  woman,  half  fish — the  lower  half,  of  course, 
being  the  fish  part. 

This  fish  tail,  which,  it  is  said,  cost  U-I 
$20,000  to  make,  played  quite  a  role  in  Hecht's 
campaign.  The  whole  thing  had  something  of 
a  local  angle  because  the  underwater  scenes  in 
the  picture  were  made  at  Weekiwachee  Spring, 
only  65  miles  north  of  Tampa.  (The  Chamber 
of  Commerce  would  have  you  know  that  Weeki- 
wachee Spring  is  "the  underwater  mountain"). 
When  the  70  actors  and  technicians  left  the 
Spring  after  completing  the  sequences  they 
made  the  fish  tail  available  to  Hecht  for  his 
southern  premiere. 

Hecht  decided  on  two  angles — a  big  street 
ballyhoo  and  a  mermaid  bathing  beauty  contest. 
He  induced  six  merchants,  the  Weekiwachee 
owner,  Newton  A.  Perry,  and  the  Tampa  Times 


Nancy  Tribble,  who  doubled  for  Ann  Blyth 
in  the  underwater  scenes  of  "Mr.  Peabody 
and  the  Mermaid,"  acts  like  a  mermaid  right 
in  Tampa's  Court  House  Square  as  a  news- 
reel  cameraman  grinds. 


to  go  in  on  it  with  him.  The  campaign  was 
startling,  to  say  the  least.  Perry  had  a  glass 
swimming  tank  constructed  (see  cut)  and  Hecht 
used  all  the  influence  he  could  muster  so  that 
the  tank  finally  was  placed  in  Tampa's  Court 
House  Square,  right  in  the  center  of  the  city. 

Glamor  in  Goldfish  Bowl 

Three  times  a  day  Perry's  girl  swimmers 
donned  the  mermaid  tail  and  entered  the  tank, 
demonstrating  his  invention  for  breathing  via 
hose  line  under  water.  Two  of  the  girls,  Nancy 
Tribble  and  Mary  Ann  Ziegler,  had  doubled 
for  Ann  Blyth  during  the  making  of  the  picture. 
This  stunt  got  the  city  in  a  whirl,  crowds  show- 
ing up  at  each  performance,  and  considering 
the  amount  of  plugging  for  the  picture,  Tampa 
can  be  said  to  have  been  really  mermaid- 
conscious.  (It  is  whispered  that  Hecht  himself 
actually  believes  in  mermaids  now). 

The  other  main  angle  of  the  campaign — the 
mermaid  bathing  beauty  contest — turned  out  to 
be  something  really  big.  There  were  12  entrants 
from  middle  Florida  cities,  all  of  them  old 
hands  at  contests  and  more  or  less  in  the 
professional  beauty  class.  This  put  the  contest 
in  the  major  league  category.  The  Tampa 
Times,  of  course,  ran  stories  and  pictures  every 
day  during  the  contest  and  also  featured  the 
tank  ballyhoo.  But  what  surprised  Hecht  was 
that  the  opposition  paper,  the  Tribune,  consid- 
ered the  tank  episode  legitimate  news  and  ran 
almost  as  much  stuff  as  the  Times.  AP  and  INS 
also  covered  the  event,  as  did  Universal  News- 
reel. 

The  beauty  contest  was  decided  on  the  stage 
of  the  Park  Theatre  the  opening  night  and 
was  won  by  Mary  Dwight  of  St.  Petersburg. 
She  received  a  number  of  gifts  from  the  partici- 
pating merchants  and  a  week's  vacation  at  the 
Spring. 

Hecht's  campaign  on  "Peabody"  is  a  good 
illustration  of  the  adage  that  you  can  actually 
MAKE  news  if"  you've  got  something  good 
enough.  Hecht  had  something  good  to  work 
with  and  saw  to  it  that  he  got  every  last  particle 
of  publicity  out  of  his  material.  Did  "Peabody" 
do  business?  What  do  you  think? 


AND  THERE  WERE  30  MORE  JUST  LIKE  'EM!  It  would  take  two  or  three  pages  to 
reproduce  all  of  the  windows  promoted  by  Manager  M.  D.  (Babe)  Cohn  and  Paramount 
Representative  Jim  Castle  for  the  showing  of  Paramount's  "The  Emperor  Waltz"  at  the 
Paramount  Theatre  in  Kansas  City.  But  the  ^wo  music  tieups  shown  above  are  typical  of 
the  wide  coverage  given  the  Technicolor  film  in  the  Missouri  metropolis. 

Mermaid^s  Tail  Plays  Large  Role  in 
Hecht^s  Swell  Campaign  on  ^Peabody^ 


14 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


SELLING  SLANTS 
AUDIENCE  SLANTS 

Showmen  Report  on  Campaign 
Angles  and  Customer  Reaction 

MELODY  TIME  (RKO) 
Selling  Slant:  Disney's  and  star  names  plus 
comedy  and  music  are  top  selling  factors. 
Aim«\high  and  for  high-class  audiences  (your 
action  fans  and  the  mugs  won't  like  this  one). 
Give  Roy  Rogers  a  play  in  exploitation. 
Audience  Slant:  Kids  will  like  all  or  some 
part — mostly  the  Roy  Rogers  and  Little  Toot 
episodes — at  least  mine  did.  Work'  for  an 
opening  as  picture  will  build  over  the  week- 
end for  you.  Try  to  get  5  showings  on  Satur- 
day and  Sunday  to  amplify  your  fill  and 
spill  if  yours  is  an  all-day  grind;  if  not  be 
sure  to  tell  them  the  feature  starting-times 
in  ads.  G.  GERMAIN,  Palace,  Pittsfield, 
Mass. 

HOMECOMING  (MGM) 
Selling  Slant:  Reunion  of  top  stars  Gable  and 
Turner  is  No.  1  item  to  sell  but  don't  neglect 
Anne  Baxter  and  John  Hodiak.  Play  down 
war  angle  and  play  up  the  romance. 
Audience  Slant:  Essentially  a  woman's  pic- 
ture (though  war  background  may  keep  some 
of  them  away).  Those  expecting  to  see  a 
sizzling  love  story  will  be  somewhat  dis- 
appointed but  the  stars  do  fine  work  and  the 
film,  as  a  whole,  is  up  to  MGM's  usual 
standard  of  excellence.  But  I  do  wish  Metro 
would  make  their  features  shorter.  EARL 
POTTER,  Tivoli,  Miami,  Fla. 

GUNFIGHTERS  (RKO) 
Selling  Slant:  Action  and  spectacular  color  of 
the  great  outdoors.  Worth  advance  exploita- 
tion via  lobby  display. 

Audience  Slant;  Very  good  reaction,  Ran- 
dolph Scott  good  draw  and  popular  here. 
FRANK  FOREST,  Oakdale  Theatre,  Hazel 
Park,  Mich. 

UNCONQUERED  (Paramount) 
Selling  Slant:  Selling  the  stars,  also  the  novel 
by  tieup  with  book  store. 

Audience  Slant:  Pleased  my  patrons;  spectac- 
ular scenic  backgrounds  and  color  photogra- 
phy particularly  impressed  audiences. 
FRANK  FOREST,  Oakdale  Theatre,  Hazel 
Park,  Mich. 

FURY  AT  FURNACE  CREEK  (20th-Fox) 
Selling  Slant:  Put  emphasis  on  outdoor  ac- 
tion drama  and  the  star. 
Audience   Slant:   Good   reception.  FRANK 
FOREST,    Oakdale   Theatre,   Hazel  Park, 

MIRACLE  OF  THE  BELLS  (RKO) 
Selling  Slant:  Since  this  is  a  strong  Catholic 
picture,  the  trailer  and  advance  publicity  will 
g'.ve  you  all  the  customers  you  can  take  care 
_of,  provided  you  have  a  Catholic  population 
— which  I  have. 

Audience  Slant:  This  didn't  disappoint  any 
of  my  patrons,  who  went  out  of  their  way 
to  tell  me  how  thrilled  they  were  by  it.  G.  G. 
WALLER,  Prairie  Theatre,  Sun  Prairie, 
Wise. 

UNDER  CALIFORNIA  STARS  (Republic) 
belling  Slant:  Roy  Rogers  naturally  the  top 
selling  element,  but  promise  also  good  color, 
.•story  and  supporting  cast. 
Audience  Slant:  Thoroughly  pleased  the  ac- 
tion fans  and  the  kids,  G.  G.  WALLER, 
Prairie  Theatre,  Sun  Prairie,  Wise. 


I.M.P.S.  Clinic 


Fall  Campaigning 

(Continued  from  Page  12) 

cooperative  advertising.  We  use  special  trailer 
with  trailerettes  on  the  big  pictures.  Slug 
mats  on  top  of  all  ads  and  a  folder  type  hand- 
bill is  one  of  the  most  effective  approaches 
to  interest  in  the  promotion.  There  is  only  a 
slight  increase  in  the  newspaper  advertising 
budget,  but  we  use  radio,  billboards  and 
handbills  on  larger  scale.  The  particular 
group  aimed  at  is  the  tourist  trade  coming  to 
the  Rio  Grande  Valley  for  the  winter  season, 
with  students  by  far  the  most  important. 

JEFF  JEFFERIS,  Jefferis  Theatre,  Pied- 
mont, Mo.  The  "Fall  Festival  of  Hits"  slo- 
gan is  used  for  the -new  season  drive  here. 
Our  local  newspaper  is  un-cooperative  and 
there  is  little  if  anything  resulting  from  that 
source.  Dependence  is  largely  on  lobby  dis- 
plays— cutouts  and  streamers,  with  the  screen 
importantly  used  for  slides  and  trailers.  The 
most  important  single  group  aimed  at  is  the 
high  school  students.  Merchants  cooperating 
are  a  clothing  shop,  a  bakery  and  the  Chevro- 
let dealer. 

MITCHELL  KELLOFF,  New  Ute, 
Aguilar,  Colo.  Our  fall  drive  is  ballyhooed 
as  "Greater  Movie  Season."  The  campaign  is 
furthered  by  cooperation  of  two  grocery 
stores,  a  druggist,  a  service  station,  a  lumber 
company,  a  style  shop  and  Fronteer  Power 
Company.  Trailers  are  used  for  the  drive  and 
a  special  issue  of  my  mimeograph  newspaper 
is  entirely  devoted  to  the  new  season  cam- 
paign, which  I  tie  in  with  the  merchants  co- 
operating. 

I.M.P.S.  Member  Report 

"First"  Angle  Given 
Strong  PIciy  in  Drive 

REED  WHATLEY,  manager.  Showboat 
&  Ora  Theatres,  Freeport,  Texas,  pulled  out 
all  the  stops  on  his  publicity  pipe  organ  for 
the  Showboat's  first  world  premiere — an  area 
showing  of  "Red  River."  The  "first"'  element 
got  lots  of  ballyhoo  in  an  9  x  14  inch  handbill 
printed  in  black  on  yellow  stock.  The  head- 
line: "Never  before  in  the  history  of  Bra- 
zoria County  have  we  had  the  pleasure  of 
participating  in  a  World  Premiere  Showing." 
There  was  major  dislay  space  for  a  3-coIumn 
press  book  mat  and  bold  display  for  play- 
dates.  Approximately  3,000  special  ads  were 
sent  with  the  regular  program  to  boxholders 
in  the  Freeport  area,  and  5,000  of  the  hand- 
bills were  distributed  by  insertion  in  Houston 
daily  newspapers  circulated  in  Brazoria 
County.  Fifty  window  cards  were  displayed 
in  select  locations  in  addition  to  the  regular 
window  card  frames  in  town.  A  telegram 
signed  by  Governor  Beauford  H.  Jester  sa- 
luting Whatley  as  the  manager  of  the  Show- 
boat and  being  one  of  the  many  to  premiere 
"Red  River"  was  displayed  in  the  lobby.  This 
lobby  display,  which  included  a  24-sheet  on 
the  wall  at  the  rear  of  the  confection  counter 
and  inside  stands  presenting  stills  from  the 
feature  were  up  one  week  in  advance.  It  cre- 
ated so  much  interest  that  Whatley. is  credit- 
ing it  with  major  importance  in  his  campaign. 

The  newspaper  campaign  included  two 
teasers,  two  weeks  in  advance  in  two  weekly 
newspapers;  one  scene  mat  ad  one  week  in 
advance;  1  4TColumn  by  100  lines  mat  ad  on 
opening  week  (there's  no  daily  in  Freeport). 
On  radio  thexe  were  5  spot  announcements 
daily  a  week  in  advance,  and  one  announce- 
ment opening  day  and  each  day  of  the  run. 


Campaign  Material  for 
RKO  RADIO'S 

"Good  Sam" 

GENERAL  APPROACH:  Comedy,  with 
appeal  to  the  whole  family,  of  a  man  so  good- 
natured  that  he  is  unable  to  refuse  help, 
financial  or  otherwise,  to  everyone  who  asks 
for  it.  And  he's  always  in  a  jam — often  with 
his  wife.  In  the  end  he's  broke  and  changss 
clothes  with  a  tramp.  Being  a  comedy,  it  all 
ends  well — as  you  like  it.  All  press  material 
plays  up  the  comedy,  the  stars,  Gary  Cooper 
and  Ann  Sheridan,  and  Director-Producer 
Leo  McCarey. 

NATIONALLY  ADVERTISED:  RKO  has 
put  an  extensive  national  advertising  cam- 
paign back  of  the  comedy.  The  full-page  ad 
on  the  press  book  cover  appeared  in  the 
Saturday  Evening  Post,  the  Ladies'  Home 
Journal,  Life  and  the  American  Magazine. 
A  different  full-pager  was  used  in  Woman's 
Home  Companion,  Collier's,  Photonlay, 
Movieland  and  Screen  Guide.  In  Look,  Red- 
book  and  most  of  the  rest  of  the  fan  maga- 
zines a  third  page  ad  appeared. 

NEWSPAPER  ADS:  The  23  ads  are  excel- 
lent examples  of  the  adman's  art;  there's 
plenty  of  white  space  to  make  them  easy  to 
take  in  at  a  rapid  glance,  and  they  all  em- 
phasize the  comedy  angles.  First  importance, 
pictorially,  is  given  to  the  stars,  Gary  Cooper 
and  Ann  Sheridan,  wreathed  in  smiles,  with 
an  occasional  wink  from  the  "better  half." 
Director  McCarey  gets  pictorial  and  name 
recognition,  too.  Several  of  the  larger  ads 
picture  him,  smiling,  in  the  director's  chair; 
others  reproduce  a  large  smiling  head.  A  full- 
length  portrait  of  Cooper,  with  empty  pockets 
and  greedy  hands  extended  to  him,  appears 
in  many  of  the  ads,  carrying  out  the  storv's 
theme.  Large  ads  guaranteed  to  attract  read- 
ers' eyes,  on  any  page,  are  Mats  501,  304  and 
402,  though  many  of  the  smaller  ads  are 
nearly  as  effective. 

POSTERS:  The  man  who  drew  the  posters 
was  not  afraid  to  leave  some  of  the  space 
blank,  which  is  a  relief  to  the  eye  and  an 
attention-puller.  The  smiling  heads  of  the 
two  stars  in  all  four  posters  are  effective  for 
cutouts  in  any  spot,  as  is  the  full-length 
figure  of  the  empty-pocketed  Cooper,  sur- 
rounded by  begging  hands.  The  accessories 
are  similar  to  the  posters. 

EXPLOITATION:  Ann  Sheridan's  tie-in 
with  the  A.S.R.  lighter  will  be  promoted  by 
the  manufacturer  in  window  displays,  blow- 
ups, counter  cards,  etc.,  in  department,  jew- 
elry and  tobacco  stores  and  the  exhibitor 
should  not  overlook  this  active  help  in  local 
campaigns.  Eight  stills,  good  for  various 
store  tieups,  are  reproduced.  Among  cam- 
paign stunts  outlined  is  one  for  8  family 
group  photo  contest  for  a  newspaper  tie-in, 
or  can  be  conducted  by  the  theatre.  A  puz- 
zle card  in  which  the  letters  forming  "Good 
Sam"  are  to  be  worked  out  will  interest 
puzzle  fans.  A  "Good  Sam"  Day  in  which 
reporters  will  spot  courtesy  incidents,  a  stunt 
to  be  worked  in  cooperation  with  the  Salva- 
tion Army  (which  figures  in  the  story);  A 
"Good  Sam"  radio  stunt  and  a  street  bally- 
hoo are  outlined.  The  exploitation  section 
outlines  many  other  stunts  that  the  exhibitor 
can  utilize  with  profit. 


Happy 'Go- Lucky  Horace  Says: 

"ffl  CAN]  Bl  M  EM 
SHOWMANSHIP  PUNCH  FROM  20tli!" 


These  Are  The  2 -Color  Newspaper  Ads  (84o unes and  looo lines)  That  Kick  Off  The  Campaign  In 


SALT  LAKE  CITY  ^  Tribune-Telegram  &  Deseret  News     HOUSTON     Chronicle,  Press  &  Post 


ST.  LO\J\S    Star-Times  &  Globe-Democrat 
SPOKANE  •^Chronicle  Spokesman  Review 
ATLANTA    Journal  &  Constitution 
C\HCmHM\  ^Times-Star,  Post  &  Enquirer 


DALLAS     Times-Herald  &  News 
BIRMINGHAM  ^News  Age-Herald 
MONTGOMERY  ^  Advertiser- Journal 
FT.  WOKJH^  Press  &  Star -Telegram 


NASHVILLE  "^Banner  Tennessean 
SYRACUSE  ^  Post-Standard 
BUFFALO  ^  Courier- Express 
CLEVELAND  '>  Plain  Dealer 


Showmen  coast-to-coast  say  you  (an't  b 


September  Is  LUCKY  MONTH  At  20th  Century-Fox  . . .  September  Is  YOUTH  MONTH  All  Over  Americal 


f6 


SHOWMEN'S  TRADE  REVIEW,  September  4.  1948 


SHOWMANSHIP  SLANTS 

Current  Theatre  Exploitation 
Briefed  Down  to  Basic  Ideas 


Harry  A.  Rose,  Majestic,  Bridgeport, 
Conn.,  used  a  "Storm  Warning"  throwaway  as 
an  advance  for  the  "return  by  popular  request" 
showing  of  "A  Night  at  the  Opera."  The 
showing  was  given  still  'another  novelty  build- 
up through  the  distribution  of  a  simulated  bank 
check  (date  and  a  serial  number  gave  it  added 
realism).  The  check  was  made  out  to  bearer 
for^  $1,000,000  Belly  Laughs  and  was  signed 
"Groucho,  Chico  and  Harpo  Marx." 

Bud  Heck,  Walter  Reade's  Mayfair,  Asbury 
Park,  N.  J.,  capitalized  the  give-away  theme 
of  "Good  Sam"  by  sending  an  usher,  made  up 
to  resemble  the  character  in  the  film,  to  parade 
the  boardwalk  and  distribute  lollipops  to  mop- 
pets taking  part  in  or  witnessing  the  annual 
Baby  Parade  at  the  Jersey  resort.  "Good  Sam" 
got  rid  of  several  thousands  of  the  lollipops. 

Sam  Hebscher,  manager,  Savoy  Theatre, 
Hamilton,  Ont.,  and  chief  of  the  Odeon  Movie 
Club,  presented  "Miss  Canada"  for  her  first 
persona]  appearance  after  winning  the  title 
which  assures  the  titleholder.  Miss  Jean  Fer- 
guson, of  appearing  in  the  Miss  America  con- 
test to  be  held  in  Atlantic  City.  The  appear- 
ance, as  guest  star  of  the  Odeon  Movie  Club 
of  the  Air,  took  place  within  12  hours  of  Miss 
Ferguson's  victory. 

Sam  Torgan,  RKO  Keith  Theatre,  Lowell, 
Mass.,  produced  visible,  and  profitable,  evidence 
of  the  potency  of  his  campaign  for  "The  Babe 
Ruth  Story"  by  pointing  to  a  line  of  people 
stretching  from  his  box-office  to  a  point  more 
than  a  block  away  before  the  cashier  set  up  for 
business  on  opening  day.  Features  of  the  cam- 
paign :  a  commendatory  letter  from  the  mayor 
setting  a  "Babe  Ruth  Day"  for  Lowell;  special 
screening  for  civic,  religious  and  business  lead- 
ers, with  the  city's  orphans  as  special  guests  at 
the  show  and  a  luncheon  following  it;  "Babe 
Ruth  Day"  got  page  one  newspaper  space  in 
two  papers,  and  there  were  sports  page  stories 
ten  days  in  advance ;  White  Tower  newspaper 
ad,  carrying  playdate  and  theatre  name,  broke 
opening  day ;  imprinted  paper  bags  and  paper 
napkins  distributed  in  seven  outlying  towns ; 
125  counter  and  window  cards  to  co-operating 
downtown  bars  and  night  clubs ;  distribution  of 
Cigar  Institute  of  America  display  material  on 
the  picture  to  retailers  in  area  through  tieup 
with  wholesale  tobacconists ;  window  and  coun- 
ter space  in  downtown  book  store.  "Immediately 
on  notice  of  booking,"  Torgan  reports,  "we 
began  building  one  of  the  strongest  lobby 
flashes  we  have  made  in  months.  It  was  impos- 
sible for  anyone  with  eyesight  to  miss  this 
flash." 

Bob  Apple,  Senator  Theatre,  Oakland, 
Calif.,  conducts  a  "junior  rodeo"  in  connection 
with  his  Saturday  morning  shows  for  children. 
The  youngsters  attending  receive  a  dated  ticket 
entitling  them  to  a  free  pony  ride  at  a  "ring" 
across  the  street  from  the  theatre. 

Louis  Foley,  Majestic,  Perth  Amboy,  N.  J., 
assistant  manager  (who  entered  training  as  a 
student  manager  under  the  G.  I.  Bill  of  Rights 
some  months  ago)  came  through  with  a  crack- 
ing good  understudy  job  of  showmanship  when 
Julius  Daniels,  house  manager,  was  busy  super- 
vising construction  of  the  Walter  Reade  Cir- 
cuit's new  Drive-In  at  Perth  Amboy.  Foley 
got  his  chance  with  a  big  picture — "The  Em- 
peror Waltz."  He  took  the  music  as  the  obvious 
lead  and  promoted  a  music-  store  window  dis- 
play, for  which  he  furnished  a  four-foot  card- 
board record  sniped  with  cast,  play-dates  and 
featuring  a*dozen  scene  stills.  The  exhibit  re- 
mained in  the  store  for  a  week  preceding  open- 
ing day  and  for  the  duration  of  the  week-long 
run. 


SAFETY  CAMPAIGN  TIEUP.  Capt.  Ed- 
ward Pootel,  head  of  the  San  Francisco 
Traffic  Division,  and  Iver  C.  Larsen,  local 
director  of  the  National  Safety  Council,  put- 
ting up  the  first  banner  on  trolley  wire  cross- 
piece  in  front  of  the  Paramount  Theatre  a 
week  before  opening  of  "Raw  Deal."  The 
banner  reads:  "Don't  give  pedestrians  a 
'Raw  Deal.'  Drive  safely."  All  of  Market 
Street  was  bannered.  Manager  Earl  Long 
engineered   this  most  effective   city  tieup. 

Showman  Staits  Trade 
Croup  to  Boost  Area 

Mike  Piccirillo,  manager  of  the  Center 
Theatre,  Hartford,  Conn.,  has  started  a  Icng- 
range  idea  to  bring  new  trade  into  the  theatre's 
vicinity.  In  conjunction  with  about  50  mer- 
chants in  the  Center  area,  Piccirillo  formed  the 
North  Main  Street  Businessmen's  Association. 

"We  have  found,"  he  notes,  "that  many  shop- 
pers only  purchase  goods  up  to  a  certan  point 
at  Main  and  Morgan  Streets.  Businessmen, 
working  together  through  this  new  association, 
can  make  actual  plans  for  getting  new  trade 
into  the  North  Main  Street  area." 

The  association  is  non-profit,  and  all  funds 
contributed  will  go  into  group  projects,  among 
which  will  be  co-operative  newspaper  advertis- 
ing campaigns. 

The  association  is  holding  half-hour  meet- 
ings once  a  week  in  the  theatre  building.  Speak- 
ers, representing  promotion  and  merchandishig 
groups,  address  the  members. 


Hunt  for  Oldest  Dollar 
'Silver  River'  Contest 

Manager  George  Sullivan  of  the  Auburn 
Theatre,  Auburn,  N.  Y.,  hit  upon  a  new  stunt 
to  promote  his  showing  of  Warners'  "Silver 
River"  when  he  staged  a  contest  to  find  the 
oldest  silver  dollar  in  Auburn.  Guest  tickets 
were  awarded  to  the  holder  of  the  oldest. 

Preceding  the  contest  was  a  five-day  stunt  in 
the  window  of  a  jeweler  with  a  shop  on  the  main 
street.  A  number  of  silver  nuggets  were  dis- 
played, with  a  silver  creamer  and  sugar  set 
awarded  by  the  jeweler  to  the  person  whose 
guess  was  nearest  correct,  with  guest  tickets 
for  the  three  runners-up.  The  merchant  plugged 
the  contest  on  the  radio  and  Sullivan  ran  a 
line  on  it  in  his  newspaper  ads. 


Tom,  Jerry  Articles 

A  complete  line  of  Tom  &  Jerry  bookends, 
statuettes  and  figurines  will  be  placed  on  sale 
shortly  by  Coventry  Ware,  Inc.,  of  Ohio.  Tom 
&  Jerry  are  the  cat  and  mouse  characters  of 
the  MGM  cartoon  series  which  has  won  four 
Academy  Awards. 


Treasure  Chest  Hunts 
Naturals  for  'Pirate' 

The  word  "pirate"  at  once  conjures  up  visions 
of  buried  treasure  to  almost  everyone,  and  the 
hunt  for  buried  treasure  chests  is  almost  a 
sine  qua  non  in  the  exploitation  of  a  picture 
bearing  the  title,  "The  Pirate."  So,  when  the 
MGM  picture  with  that  title  was  booked  into 
the  Towne  Theatre,  Milwaukee,  Manager  Ervin 
Clumb  and  MGM  Exploiteer  Louis  Orlove  were 
practically  forced  to  put  on  such  a  stunt.  Not 
satisfied  with  one  hunt  for  buried  treasure,  they 
arranged  for  three. 

The  main  hunt  was  given  the  big  exploitation 
guns.  A  copper-and-lead-lined  chest  was  buried 
at  Milwaukee's  popular  bathing  place,  Bradford 
Beach.  Contest  prizes  included  a  diamond  ring, 
wrist  watches,  a  portable  radio,  MGM  album  of 
records,  genuine  Florentine  figurines,  theatre 
passes  and  candy.  Clues  were  published  daily 
in  the  Milwaukee  Sentinel.  Clumb  and  Orlove 
placed  above  the  candy  stand  in  the  lobby  a 
cutout  scene  from  the  24-sheet  carrying  an 
announcement  of  the  contest,  advising  readers 
to  watch  the  Sentinel  for  clues  and  to  listen  to 
radio  station  WMLO's  Pirate  Treasure  Chest 
Show  sponsored  by  four  Milwaukee  stores.  List 
of  prizes,  in  large  letters,  was  carried  above  the 
cutout  scene. 

The  preliminary  treasure  hunt  was  conducted 
with  two  small  golden  chests,  one  placed  back 
of  some  bushes  in  one  of  the  city's  large  parks, 
the  other  in  a  busy  section  of  the  city.  Clues 
were  given  and  finders  of  the  chests  were 
awarded  valuable  prizes.  These  hunts  were  also 
advertised  in  the  newspapers. 

All  disc  jockeys  were  given  "Pirate"  albums 
and  they  cooperated  by  playing  tunes  from  the 
picture,  with  proper  credits;  110  special  cards 
were  made  up  and  posted  in  all  record  and  music 
shops  and  department  stores,  while  MGM  record 
salesmen  placed  200  streamers  bearing  im- 
printed "Pirate"  copy. 


Hold  Kid  Show 

For  'Babe  Ruth  Story' 

The  Harris  Brothers'  State  Theatre,  Hart- 
ford, Conn.,  held  a  special  showing  of  the  film, 
"The  Babe  Ruth  Story,"  Wednesday  (25)  for 
2,500  underprivileged  children.  The  showing 
was  sponsored  by  the  West  Hartford  Post  of 
Jewish  War  Veterans. 


'Press  Kits'  Make  Bow 

A  flexible  exploitation  service  designed 
by  Robert  L.  Lippert,  head  of  Screen 
Guild  Productions  and  a  veteran  circuit 
operator,  makes  its  debut  with  the  issu- 
ance of  material  for  selling  the  Screen 
Guild  productions  "The  Return  of  Wild- 
fire" and  "Jungle  Goddess."  This  devel- 
opment of  the  conventional  press  sheet 
is  called  the  "Press  Kit."  It  consists  of 
an  envelop  measuring  11%  x  14^4  inches 
(easy  to  file  or  carry)  in  which  are  in- 
serted material  for  publicity,  proofs  of 
ad  mats  available  from  National  Screen, 
exploitation  pointers,  etc. 

As  key  or  later  runs  demonstrate  ideas 
locally  used  with  success  these  are  out- 
lined on  separate  sheets  and  inserted  in 
the  kit.  The  publicity  material  has  the 
advantage  of  being  in  typewritten  (mime- 
ographed) form  more  acceptable  to  news- 
papers than  printed  matter.  Blank  spaces 
for  insertion  of  theatre  name,  playdates, 
etc.,  make  it  unnecessary  for  the  theatre 
to  re-type  the  material  for  presentation  to 
the  newspaper. 


SHOWMEN'S  TRADE  REVIEW,  September  4.  1948 


17 


Theatre  Management 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


Popularity  Contest 
With  a  Charity  Angle 

Manager  Lou  Merenbloom  of  Schine's  Hippo- 
drome, Corbin,  Ky.,  won  much  local  goodwill, 
in  addition  to  publicity  for  his  theatre  and  its 
attractions,  through  tieing  up  with  the  Ossoli 
Club,  a  women's  organization  active  in  charit- 
able work.  The  entire  stunt  to  select  a  May 
Queen,  was  in  promotion  of  the  club's  charities, 
votes  for  the  May  Queen  nominees  costing  10 
cents  each. 

The  Ossoli  Club  placed  ballot  boxes,  each 
containing  10  separate  compartments,  in  10 
leading  stores  in  Corbin.  Each  compartment 
had  a  slit  and  was  labeled  with  the  name  of  a 
contestant.  Through  the  slit  the  public  was  in- 
vited to  deposit  money  which  wa  scredited  as 
a  vote  for  the  girl  whose  name  appeared  above 
that  compartment.  Each  10  cents  deposited 
counted  as  a  vote.  At  different  times  the  mer- 
chants advertised  that  they  would  donate  10 
per  cent  of  their  sales  to  any  candidate  customer 
buying  articles,  the  10  per  cent  of  the  sales 
price  being  counted  as  additional  votes. 

The  Hippodrome's  share  of  publicity  and  good- 
will came  after  the  voting  had  been  completed : 
the  10  contestants  were  presented  on  the  stage 
of  the  Hipp  while  the  ballot  boxes  from  the  10 
stores  were  passed  through  the  audience,  with 
each  patron  depositing  his  ticket  stub  as  a 
vote  for  the  candidate  of  his  choice.  Adult 
ticket  stubs  counted  for  five  votes,  the  child- 
ren's stubs  counting  for  two  votes.  The  ballot 
boxes  were  then  returned  to  the  stores  until 
the  contest  closed.  The  winner  was  declared 
the  May  Queen.  The  money  obtained  will  be 
used  for  the  club's  charitable  work  throughout 
the  year. 

This  simple  stunt,  or  a  variation,  may  be 
used  in  almost  any  location;  it  calls  for  little 
time  from  the  manager  and  costs  the  theatre 
little  money;  yet  is  a  business  hypo  for  the 
middle  of  the  week. 

Merenbloom  also  obtained  publicity  for  the 
theatre  and  two  coming  features  through  a 
coop  ad  which  the  10  stores  took  fn  the  Corbin 
■Daily  Tribune,  each  presenting  a  picture  of  one 
of  ,  the  contestants  along  with  its  ad,  with  the 
theatre's  ad  in  the  center  of  the  page. 


Hawaiian  Orchids 
For  Women  Patrons 

In  celebration  of  the  seventeenth  anniversary 
of  the  Fox  Theatre  in  Phoenix,  Ariz.,  the 
manager  had  Hawaiian  home-grown  orchids 
flown  to  Phoenix  for  presentation  to  1,000 
women  patrons.  The  local  New  England  Bakery 
donated  a  five-tier  birthday  cake  for  the  occa- 
sion and  members  of  the  audience  were  each 
given  a  slice. — PHE. 


'Mrs.  Oklahoma  City' 

The  Capitol  Theatre,  Oklahoma  City,  was 
the  scene  of  the  "Mrs.  Oklahoma  City"  contest 
last  week.  The  contest  was  judged  a  huge  suc- 
cess. The  winner,  Mrs.  Loveta  King,  will  par- 
ticipate in  the  finals  at  the  Criterion  Theatre, 
Oklahoma  City,  Sept.  1.  The  winner  at  the 
finals  will  receive  a  large  amount  of  prizes  and 
a  free  trip  to  Asbury  Park,  N.  J.,  to  compete  in 
the  "Mrs.  America"  contest. — OKC 


The  Brass  Tacks  ol  Efficient 
Picture  Theatre  Management"^ 

SMART  THEATRES  AT  THRIFTY  COSTS 

By  Jach  Jackson 


If  you  happen  to  be  looking  for  some  swellegant  examples  of  how  to  put  a  few  of  those 
boom-year  dollars  to  work  on  the  kind  of  job  that  should  keep  you  and  your  theatre  off  the 
red  ink  salesman's  prospect  list  let  me  suggest  a  peek  spree  in  sunny  Florida.  Down  in  the 
Land  of  Palms— two  kinds ;  trees  that  wave  in  the  breeze  and  the  bell  boys,  waiters,  eta, 
that  wave  in  your  kisser  in  anticipation  of  tips — Frank  Rogers  and  his  cohorts  of  Florida  State 
Theatres,  the  always  pushing  Wometco  gang,  as  well  as  many  independent  operations,  have 
performed  some  really  surprising  feats  of  theatre  face-lifting  and  interior  rejuvenating. 

Before  I  get  too  far  along  let  me  go  on  record  to  the  effect  that  this  is  the  article  I  promised 
to  offset  last  week's  scolding  about  theatres  that  had  been  allowed  to  go  neglected.  I  believe 
that,  after  reading  this,  every  theatre  owner  will  be  convinced  beyond  all  possibility  of  doubt 
that  progress  is  not  only  more  preferable  but  far  more  profitable  than  stagnation.  The  reports 
I  gathered  indicate  that  the  establishments  covered  in  this  narration  are  outgrossing  those 
in  the  area  of  neglected  theatres  by  better  than  20  per  cent,  which  makes  a  heap  of  difference 
in  these  days  when  the  lull  of  ticket  machines  is  presaging  a  storm  of  financial  worries.  Of 
necessity  many  of  the  really  worthwhile  examples  will  be  skipped  in  the  interest  of  giving  de- 
tails aibout  the  outstanding  examples  on  record  but  I'm  sure  that  'most  any  theatre  will  be  able 
to  do  a  better  job  of  planning  for  low-cost  and  effective  renovations  from  these  bricfies  of 
what  the  chaps  in  the  peninsula  state  are  doing  and  have  done. 

Jess  Clark,  general  manager  of  Florida  State  and  Guy  Kenimer,  former  city  manager  of 
Jacksonville  and  now  in  charge  of  the  beauty  treatments,  have  done  some  amazing  things  at 
consistently  low  cost.  For  instance :  perhaps  some  of  you  remember  the  old  Palace  in  Tampa. 
It  always  reminded  me  of  the  old  armories  where  the  National  Guard  stored  their  guns  be- 
tween drills.  Well,  Kenimer  (or  under  Kenimer's  direction)  the  entire  building  has  been  given 
a  coating  of  cement  and  paint  with  garnishment  in  the  form  of  fluted  decorative  curved  blades 
that  extend  from  rooftop  tapering  into  the  building  proper  at  a  level  a  few  feet  above  the  box- 
office.  Tubed  Neon  further  embellishes  the  scheme  until  today  the  Palace  could  take  its  place 
among  the  favored  entries  in  any  theatre  beauty  parade. 

Cloth  Draping  Soves  Time  and  Labor 

The  old  wall  decorations  offered  quite  a  problem,  according  to  Kenimer,  because  of  tre- 
mendous labor  expense  involved  in  leveling  the  ornate  surfaces  preparatory  to  the  ultra  expen- 
sive job  of  re-plastering.  Well  both  jobs  were  avoided  by  the  simple  process  of  cloth  draping 
from  ceiling  to  wainscot  levels.  Result:  an  astonishing  improvement  in  acoustics,  an  impress- 
ing dignity  in  appearance  and  a  phenomenal  saving  in  cost.  The  Strand,  another  oldster,  and 
the  Florida,  (which  used  to  look  like  a  poor  relation  of  the  beautiful  Tampa  across  the  street) 
have  both  been  given  plentiful  doses  of  modern  vitamins  with  the  result  that  the  populace  of 
Tampa  have  a  new  interest  in  movies  and,  while  not  banging  the  doors  down,  continue  to  amble 
up  to  the  box-offices  in  sufficient  numbers  to  keep  the  mortgage  holder  at  a  safe  distance. 

Don't  get  the  impression  that  these  have  been  penny-pinching  jobs.  They  haven't.  There  is 
the  usual  impression  of  opulence  that  goes  with  good  theatre  operation  and  a  generous  use  of 
expensive  lighting  fixtures  and  neon  decorative  display.  It's  just  that  great  thought  was  ex- 
pended in  advance  and  considerable  "derring  do"  in  the  field  of  imagination  given  the  "go" 
?ign  over  the  tried  and  true  but  outmoded  formulas  of  the  past.  In  short,  decisions  were  made 
on  the  basis  of  how  to  accomplish  the  best  job  at  the  lowest  possible  cost  factor. 

I  doubt  if  anyone  who  ever  glanced  at  the  old  Rex  in  Miami  would  recognize  the  present 
glamorous  Florida  as  its  spawn.  Words  cannot  adequately  describe  the  overall  front.  It  just 
plain  scintillates.  And  they  tell  me  the  job  was  not  overly  expensive. 

Wometco's  new  Miami,  monickered  by  Sonny  Shepherd  as  "The  Theatre  of  the  Americas," 
is  spanking  brand  new  from  tip  to  tip  and  must  have  cost  a  pretty  penny.  Yet  here  again  an 
eye  for  the  future  was  exercised  and  the  saving  in  labor  is  certain  to  reduce  the  investment 
outlay  cost  as  the  years  flow  by.  This  is  truly  a  magnificent  establishment.  I  wore  out  two  pairs 
of  shoes  and  covered  'steen  miles  accompanying  Sonny  on  tour  of  his  domain.  If  they  over- 
looked anything  I'd  sure  like  to  get  the  details.  Seems  like  I  walked  miles — up  and  down  and 

{Continued  on  Page  18) 


*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review.  Inc. 


18 

Jackson . . . 

{Continued  from  Page  17) 
'round  and  'round — without  encountering  the 
man-power  usually  present  at  such  establish- 
ments. When  I  interrogated  Sonny  he  replied : 
"It's  automatic.  Buttons  and  thermostats  and 
other  electric  servants  do  all  the  work." 

Before  going  on  I'd  like  to  pay  tribute  for 
the  unusual  job  of  selling  that  accompanied  the 
Miami  opening.  Sometime  later  I'll  go  into 
details  but  right  now  the  streets  of  Miami — I'm 
talking  about  August — are  swarming  with  citi- 
zen^ from  our  neighbor  countries  in  South 
America  and  the  Islands  of  the  Caribbean. 
Whether  the  Chamber  of  Commerce  or  Sonny 
was  first  to  sense  and  ferret  in  this  prolific  field 
of  customers  I  don't  know  but  the  records 
shown  me  indicate  that  Sonny  went  to  extremes 
in  sending  advance  publicity  to  the  Latin  coun- 
tries and  in  arranging  the  kind  of  atmosphere 
and  dodads  that  act  like  an  Ali  Baba  sesame 
on  the  Latin  purse.  Consuls,  Presidents  and 
numerous  notables  were  invited  to  officiate  at 
the  first  performance  and  the  constituents  of 
the  notables  have  been  laying  their  dough  on 
the  line  ever  since.  Seems  like  Sonny  (or  the 
CofC)  figured  out  that  it's  winter  down  there 
when  it's  summer  in  New  York  and  filled  the 
holes  left  by  the  New  York  winter  dodgers  with 
South  American  dodgers. 

Miami  Newcomer 

A  newcomer  to  the  Miami  exhibition  field, 
Nate  Bernstein  of  Indiana,  has  opened  a  down- 
town house,  The  Dixie,  and  is  under  construc- 
tion with  neighborhood  establishment  while  ap- 
proving plans  for  a  new  Drive-In.  His  Dixie, 
while  handicapped  a  bit  for  product,  is  doing 
a  swell  job  of  getting  its  full  share  of  custom- 
ers. The  house  is  the  last  word  in  modern 
structure  and  Bernstein  chose  a  novel  manner 
to  capitalize  on  the  desires  of  the  cigar  and 
cigarette  lovers.  The  Dixie  only  has  one  floor 
but  a  section  ofif  the  main  lobby  has  been 
glassed  in  at  the  cost  of  a  few  rows  in  the 
back  of  one  aisle  and  smoking  permitted.  It 
only  accommodates  about  20  patrons  but  the 
fact  that  smokers  can  leave  their  seats,  in- 
dulge in  a  few  puffs  without  missing  any  of  the 
picture  and  return  to  the  theatre  proper  seems 
quite  a  factor  in  attracting  ticket  buyers.  It's  a 
sort  of  room  converted  into  a  genuine  box-office 
asset 

John  Cunningham's  mixed  sky  and  roof 
Edison  has  also  been  given  the  benefit  of  a 
new  front  and  some  eye-filling  neon  treatment. 
Charlie  Osborn  is  running  the  Miami  show  spot 
for  John  while  he  swings  the  baton  over  the 
Lucas  and  Jenkins  holdings  in  Savannah, 
Georgia.  This  is  another  theatre  where  the 
novelty  of  selecting  your  own  covering,  natural 
or  shingle,  seems  to  overcome  a  far  back  place 
on  the  availability  sheets.  The  patronage  is  in 
the  lower  earning  brackets  necessitating  a  low 
admission  price  and  plenty  of  activity  in  the 
special  event  and  giveaway  field.  The  price  of 
product  is  always  a  factor  in  establishments 
such  as  this  and  Cunningham  sacrifices  avail- 
ability in  the  interest  of  film  cost. 

Charlie  Walters,  one  of  the  older  of  the  old 
timers,  has  taken  his  Tivoli  from  under  George 
Hoover's  Paramount  banner  and  is  operating 
the  house  himself  with  Earl  Potter,  former 
Wometco  ace,  as  manager.  Charlie  should  be 
closing  the  place  about  now  for  a  complete 
job  of  renovating  with  a  new  cooling  system, 
new  seats  and  some  elaborate  frontal  treatment 
on  the  schedule.  He  plans  to  surprise  the  natives 
and  the  tourists  with  an  all  new  and  different 
show  shop  that  will  be  ready  to  go  when  the 


Famiiy  Trade 

The  State  at  Virginia,  Minn.,  which 
labels  itself  "Virginia's  Family  Theatre," 
ran  the  following  ad  in  the  local  news- 
paper for  a  current  picture: 

"Seductive  as  Scarlett!  Ambitious  as 
Amber!  A  match  for  the  devil  himself! 

"You'll  scream!  You'll  squirm!  You'll 
shout! 

"It's  the  most  exciting  .  .  .  barbaric 
.  .  .  flaming  love  and  terror-thriller  ever 
filmed! 

"It's  dsmamite!  It's  brutally  frank! 

"She  was  voluptuous  .  .  .  desirable  .  .  . 
a  rare  and  dazzling  beauty! 

"We  dare  not  tell  you  more!" 

At  the  bottom  of  the  ad  was  this  note: 
"Special  Kiddies  Show  Sat.  at  2:15  P.M." 


first  bleak  winds  drive  the  first  Northern  visi- 
tors down  around  mid-October. 

I  had  two  interesting  visits  with  Mrs.  Ed 
Claughton,  better  known  as  Lillian.  Mrs.  C. 
handles  the  reins  of  the  Royal  and  Embassy  in 
downtown  Miami,  the  Varsity  on  Miami  Beach, 
five  houses  in  Tampa  and  stands  ready  to  take 
hold  on  a  neighborhood  house  in  Coral  Gables 
and  a  theatre  at  Rivera  Beach  just  as  soon  as 
these  are  completed.  Mrs.  C.  confesses  to  7  years 
experience  as  being  only  a  junior  course  in 
what  it  takes  to  keep  the  profits  rolling;  admits 
to  having  a  tough  time  of  it  on  occasion  and 
gazes  in  constant  wonderment  at  the  mounting 
cost  of  film  product.  She  joins  Nate  Bernstein 
in  the  opinion  that  the  most  important  prob- 
lem facing  the  exhibitor  today  is  the  solving 
of  the  puzzle  "How  high  is  up"  when  it  comes 
to  rental  terms. 

Spirit  of  Adventure? 

Whether  it's  due  to  lack  of  experience  or  an 
inherent  spirit  of  adventure  it  must  be  ad- 
mitted that  Mrs.  Claughton  is  one  exhibitor 
who  has  actually  gone  off  the  beaten  path  in  her 
search  for  customers.  Being  active  in  the  cul- 
tural circles  she  has  given  playing  time  to  such 
classics  as  "Pagliacci"  "Nicholas  Nickelby"  and 
other  offerings  aimed  at  gaining  attention  from 
the  upper  classes.  The  receipts  have  been  dis- 
appointing but  she  remains  undiscouraged  and 
intends  giving  another  whirl  at  the  high  brow 
stuff  when  the  season  again  opens. 

I  was  with  Al  Brandt  of  the  Flamingo  for  a 
short  visit  and  we  discussed  the  prospect  of 
foreign  language  films  which  his  house  has 
been  playing  to  varying  success  for  the  past  few 
months.  Seems  like  the  most  successful  engage- 
ment ;  a  dual  of  the  French  "Passionelle"  and 
the  Swedish  "Torment,"  which  inaugurated  the 
policy,  is  unexplainable  other  than  in  the  catch 
line  "sex  and  sadism."  At  any  event  this  mixing 
of  nordic  and  French  hit  a  box-office  score  that 
no  other  combo  has  neared  to  date.  I  asked  what 
special  procedures  of  advertising  and  exploita- 
tion were  employed  to  attract  attendance  and 
was  informed  that  nothing  other  than  news 
ads,  trailers  and  radio  entered  the  selling  scheme. 
Brandt's  theory  is  that  the  population  of  Miami 
Beach  is  constantly  changing  and  that  any  effort 
geared  for  other  than  immediate  return  would 
be  wasted. 

I  spent  considerable  time  with  Ed  May,  that 
fellow  who  did  such  a  swell  job  for  Schine  that 
they  moved  him  to  a  town  named  for  him ; 
Maysville,  Ky.,  who  is  now  doing  his  usual 
job  for  Wometco's  Lincoln.  This  being  off  sea- 
son in  America's  tourist  capital  there  is  a  let- 
down in  effort  but  somehow  or  other  Ed  May 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 

just  can't  slow  up  and  is  constantly  maneuver- 
ing some  scheme  calculated  to  increase  the 
lines  at  the  Lincoln's  box-olfice. 

I  intend  breaking  down  some  of  the  activities 
of  Ed  May  to  accompany  those  of  his  imme- 
diate superior  Sonny  Shepherd  in  the  near 
future  but  right  now  I'm  at  the  place  where 
"finis"  should  be  marked  so  I'll  have  to  give  a 
quickie  bow  to  Ryt  Suez  of  the  Beach,  George 
Hoover,  Al  Wilkie,  Al  Weiss,  Dave  Cohen, 
Jack  Fink,  Hal  Kopplin,  Tom  Windle,  Herman 
Silverman,  Bob  Bernstein  and  no  end  of  other 
swell  showmen  who  made  my  ten  days  in 
Miami  memorable  and  theatrically  profitable. 

Luies  Radio  Opposition 
Show  into  His  Theatre 

Faced  with  radio  opposition  by  the  Miami 
Valley  Barn  Dance  Show,  Manager  Thor  Haus- 
child  of  the  Schine  Piqua,  Piqua,  Ohio,  kept  a 
weather  eye  on  the  program,  and  found  around 
100  autos  parked  in  front  of  the  station  at  each 
broadcast.  He  then  got  in  touch  with  the  sta- 
tion management  and  arranged  to  have  the  show 
presented  on  the  stage  of  the  Piqua  every  Satur- 
day night,  thus  making  the  opposition  an  added 
attraction  at  his  theatre. 

The  cost  of  putting  the  attraction  in  the 
theatre  was  nominal — the  expense  of  hiring  a 
stagehand,  plus  a  few  incidentals.  In  plugging 
the  show,  the  radio  station  gave  the  theatre 
valuable  publicity,  blanketing  the  air  with  spot 
announcements.  And  a  sponsor  for  the  barn 
dance,  who  will  take  over  all  expenses  of  the 
show,  was  in  view. 

A  good  example  of  combining  with  the  oppo- 
sition instead  of  fighting  it ! 


Porcupine  at  Theatre 
Proves  Attention  Winner 

A  porcupine  in  the  court  of  his  nearby  tourist 
camp  proved  such  an  attraction  to  the  campers 
that  Michael  A.  Siouris,  who  also  operates  the 
Apollo  Theatre,  Salt  Lake  City,  believes  it 
might  prove  a  good  attention-getter  for  his 
theatre.  He  thought  it  gave  the  lobby  a  sort 
of  old-west  flavor.  Patrons,  whether  coinciding 
with  his  view  or  simply  out  of  curiosity, 
crowded  the  lobby  for  a  look  at  Cheeta,  as 
Siouris'  little  daughter  named  the  porcupine, 
after  Tarzan's  ape. 

Kids  flocked  to  stare  at  it  and  were  thrilled 
when  it  showered  quills  into  a  glove  on  a 
stick.  How  the  animal  got  into  the  tourist 
court  from  the  mountains  is  a  mystery,  although 
they  are  occasionally  found  in  the  heart  of 
the  city.  Siouris  plans  to  give  the  porcupine 
to  a  zoo. — SLC. 


Bread  Co/s  Free  Shows 
Attended  by  1600  Kids 

A  series  of  free  Saturday  morning  film 
shows,  attended  by  1,600  kids  weekly,  is  given 
at  Durwood's  Electric  Theatre  in  Kansas  City, 
Mo.,  under  a  tieup  made  with  the  Rainbo  Bread 
Company  by  City  Manager  Barney  Dubinsky, 
Manager  Jimmy  Foster  of  the  Electric  and 
Manager  Bob  Hynes  of  the  Missouri,  who 
worked  out  the  details. 

The  baking  company  arranged  for  the  use 
of  the  theatre  as  a  civic  project  and  invites 
the  kids  free.  The  theatre's  capacity  of  1,600 
is  filled  at  every  performance. 

The  arrangement  is  a  cooperative  one  be- 
tween the  bread  company  and  the  theatre,  each 
plugging  the  other  in  its  advertising. — KC. 


SHOULD  BRING  THE  PRODIGAL  FANS 
FLOCKING  TO  THE  BOX  OFFICE  AGAIN! 


-J 


The  Storv  o1  a  "» 


v.,h  EDUARD  FRANZ  •  LESLIE  BROOKS  •  JOh|  QUALEN  -  MABEL  PAIGE  •  HERBERT  RUDLEY 

Produced  by  Paul  Henreidi-  Directed  by  Steve  Sekelv 


20  SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 

The  Box'OHice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theotremon's  Standpoint 


An  Innocent  Affair 

United  Artists  Comedy  90  mins. 

AUDIENCE  SLANT:  (Family)  One  of 
the  real  laugh-riots  of  the  year.  Will  have 
'errT  falling  out  of  their  seats  through  most  of 
the  film. 

BOX-OFFICE  SLANT:  Bound  to  be  a 
top  money-maker.  Should  receive  great  word- 
of-mouth.  MacMurray-Carroll  combination 
should  prove  a  strong  name  draw. 

Cast:  Fred  MacMurrav.  Matleleine  Carroll.  ("hnrH"- 
"Buddy"  Rogers,  Rita  Johnson,  Louise  Albritton, 
Alan  Mowbray,  "Prince"  Mike  Romanoff,  Pierre  Wat- 
kin,  William  Tannen,  James  Seay.  Credits:  Producer, 
James  Nasser.  Director.  Lloyd  Bacon.  Original  screen- 
play, Lou  Breslow  and  Joseph  Hoffman.  Photography. 
Edward  Cronjager. 

Plot:  An  advertising  man  is  trying  to  sign 
a  million-dollar  account  for  his  agency.  His 
wife  thinks  he  is  romancing  with  another 
woman,  when  actually  he's  trying  to  land 
the  deal  from  an  ex-sweetheart  who  no  longer 
appeals  to  him.  When  the  wife  tries  to  make 
him  jealous,  complications  ensue.  Eventually 
they  are  reconciled. 

Comment:  Here  is  an  extremely  funny 
comedy.  It  is  one  of  the  real  laugh-riots  of 
the  year.  The  picture  will  have  'em  falling 
out  of  their  seats  through  most  of  its  90 
minutes  running  time.  MacMurray  was  never 
better  and  the  fans  will  hail  Madeleine  Car- 
roll's return  as  a  clever  comedienne.  Top 
credit  ought  to  go  to  scenarists  Breslow  and 
Hofifman.  Director  Bacon  makes  the  most 
of  the  scintillating  script  given  him.  Others 
in  the  cast  who  are  splendid  are  Charles 
"Buddy"  Rogers,  another  former  star  who 
returns  to  films  most  happily  as  a  cigarette 
magnate;  Alan  Aiowbray,  Who  registers  some 
of  the  biggest  belly-laughs  in  his  hilarious 
sequence,  and  William  Tannen,  who  contrib- 
utes a  very  sharp  delineation  of  a  ham  actor. 
James  Nasser  has  a  top  money-maker  for 
exhibitors  in  this  release. 


Walk  A  Crooked  Mile 

Columbia  Drama  91  mins. 

AUDIENCE  SLANT:  (Adult)  Absolute 
tops  in  entertainment.  Following  closely  the 
technique  of  "The  House  on  92nd  Street," 
this  surpasses  it  in  breath-taking  machine- 
gun  paced  action,  chilling  suspense  and 
knock-down  surprises. 

BOX-OFFICE  SLANT:  A  natural;  a 
showman's  dream;  a  sock!  Every  Red  story 
on  the  front  page  will  help  you  exploit  it. 

Cast:  Dennis  O'Keefe,  Louis  Hayward,  Louise  All- 
britton,  Carl  Esmond,  Onslow  Stevens,  Raymond  Burr, 
Art  Baker,  Lowell  Gilfore,  Philip  Van  Zandt,  Charles 
Evans,  Frank  Ferguson,  Jimmy  Lloyd,  Bert  Davidson, 
Paul  Bryar,  Howard  J.  Negley,  Crane  Whitley,  Gran- 
don  Rhodes,  Keith  Richards,  Tamara  Shayne,  Credits: 
Screenplay  by  George  Bruce,  adapted  from  a  story  by 
Bertram  Millhauser.  An  Edward  Small  /  Production, 
narrated  by  Reed  Hadley.  Photography  by  George 
Robinson.  Produced  by  Grand  Whytock.  Directed  by 
Gordon  Douglas. 

Plot:  An  FBI  agent  assigned  to  guard 
atomic  bomb  research  at  Lakeview,  Cali- 
fornia, where  many  top-flight  secrets  origi- 
nate, starts  unravelling  a  major  leak  of  our 
atomic  formulae  which  finds  their  way  to 
Russia  within  a  matter  of  days.  The  case 


National  Reviewing  Committees' 
Classifications 

STATION  WEST  (RKO) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  1 — National  Legion  ol'  Decency. 

CARSON  CITY  RAIDERS  (Rep.) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  1 — National  Legion  of  Decency. 

CHECKERED  COAT  (20th-Fox) 

MATURE— National  Board  of  Review. 

CLASS  A^SEC.  2— National  Legion  of  Decencv. 


leads  to  London  and  so  Grayson  (Louis  Hay- 
ward)  of  Scotland  Yard  joins  O'Hara  (Den- 
nis O'Keefe)  in  fighting  for  American  securi- 
ty and  finding  the  murderers  and  traitors. 

Comment:  Edward  Small  has  earned  a 
reputation  for  hard-hitting  pictures  crammed 
with  fast  action  and  gripping  suspense.  This 
one  adds  new  laurels.  Following  "The  House 
on  92nd  Street's"  technique,  it  had  a  difficult 
picture  to  top,  but  Small  did  it!  Due  to  the 
care  in  developing  characterization  in  ever\- 
role,  plus  excellent  casting  and  fine  acting, 
here's  a  picture  which  will  appeal  even  to 
those  who  don't  go  for  thrillers.  For  it  is, 
first  of  all,  a  human  document  about  the 
subject  which  is  facing  us  all — our  national 
security  and  the  atom  bomb.  As  such,  and 
because  of  its  general  excellence,  it  will  ap- 
peal as  much  to  the  women  as  to  the  men. 
A  good  touch  of  plot  was  to  bring  in  the 
English  Inspector  of  Scotland  Yard  to  work 
with  the  FBI.  Both  Dennis  Morgan  as  the 
FBI  man  and  Louis  Hayward  as  the  Britisher 
do  fine  jobs.  B'ut  then  that  can  be  said  of  the 
entire  cast,  individually  and  collectively.  Two 
roles  stand  out:  that  of  the  ruthless  Red  spy, 
portrayed  by  Onslow  Stevens  and  a  memor- 
able bit  played  by  Tamara  Shayne  as  the 
landlady  who  had  lost  her  family  in  Europe 
through  brutal  Gestapo  methods,  yet  had  the 
courage  to  give  up  her  own  life  in  saving  the 
FBI  man  and  in  fighting  for  America,  her  new 
country.  Human  interest  bits  like  this  help 
to  make  an  action  picture  with  all-round  en- 
tertainment. Every  last  detail  of  "Walk  A 
Crooked  Mile,"  from  its  title  down,  has  real 
pulling  power. 


Bodyguard 

RKO  Mystery  62  mins. 

AUDIENCE  SLANT:  (Adult)  A  sus- 
penseful  action  drama  that  has  all  the  stand- 
ard ingredients  the  average  action-seeking 
patron  enjoys  in  a  tough,  hard-hitting  murder 
mystery. 

BOX-OFFICE  SLANT:  This  should  be  a 
completely  satisfactory  second  feature  offer- 
ing in  most  situations. 

Cast:  Lawrence  Tierney,  Priscilla  Lane,  Philip  Reed, 
June  Clayworth,  Elisabeth  Risdon,  Steve  Brodie, 
Frank  Fenton,  Charles  Cane.  Credits:.  Directed  by 
Richard  O.  Fleischer.  Screenplay  by  Fred  Niblo,  Jr. 
and  Harry  Essex.  Story  by  George  W.  George  and 
Robert  B.  Altman.  Director  of  Photography.  Robert 
de  Grasse.  Produced  by  Sid  Rogell. 

Plot:  A  discharged  detective,  reluctantly 
takes  the  job  of  bodyguard  to  the  woman- 
owner  of  a  large  meat-packing  company.  In 
this  capacity,  he  is  able  to  solve  the  mystery 
of  the  death  of  an  investigator  who  died 


under  mysterious  circumstances.  When  he 
solves  the  case,  he  is  reinstated  in  his  ca- 
pacity as  top  plain-clothes-man. 

Comment:  There  is  enough  action  and  sus- 
pense to  this  second-feature  offering  to  make 
it  a  completely  satisfactory  attraction,  espe- 
cially for  the  action-seeking  patrons.  Com- 
pact in  running  time  and  capably  performed, 
it  is  a  hard-hitting  story  about  a  detective, 
who  hands  in  a  routine  job,  the  standard 
quota  of  gunplay,  skulduggery,  fisticuf¥s  and 
chases.  With  one  exception: — it  carries  the 
timely  angle  of  dealing  with  meat.  Leading- 
role  of  the  tough  detective  in  "Bodyguard"  is 
liandled  by  Lawrence  Tierney  and  Priscilla 
Lane  does  a  competent  job  in  the  romance 
with  him.  Philip  Reed,  June  Clayworth,  Elis- 
abeth Risdon,  and  Steve  Brodie  all  contribute 
satisfactory  support.  Richard  O.  Fleischer's 
smooth  direction  and  the  production  supervi- 
sion of  Sid  Rogell  contribute  further  to  the 
feature's  worth. 


The  Luck  of  the  Irish 

20th-Fox         Comedy-Fantasy         99  mins. 

AUDIENCE  SLANT:  (Family)  There's 
enough  comedy  and  romance,  plus  a  fantastic 
story  of  leprechauns  (real  ones)  to  delight 
young  and  old  alike.  Great  "escape"  stuff  for 
these  trying  times. 

BOX-OFFICE  SLANT:  Names  will  make 
the  difference.  Energetic  exploitation  should 
help  plenty. 

Cast:  Tyrone  Power.  Anne  Baxter,  Cecil  Kellaway, 
Lee  J.  Cobb,  James  Todd,  Jayne  Meadows,  J.  M. 
Kerrigan,  Phil  Brown,  Charles  Irwin,  Tim  Ryan, 
Jimmy  O'Brien  and  others.  Credits:  Directed  by  Henry 
Koster.  Produced  by  Fred  Kohlmar.  Screenplay  by 
Philip  Dunne,  based  on  a  novel  by  Guy  and  Constance 
Jones.  Photography,  Joseph  La  Shelle. 

Plot:  Tyrone  Power,  foreign  correspond- 
ent, does  a  leprechaun  a  good  turn  during  a 
visit  in  a  small  Irish  village,  whereupon  the 
leprechaun  (in  the  person  of  Cecil  Kellaway) 
guides  Power  through  business  and  romance 
troubles,  with  everything  turning  out  okay 
for  everyone. 

Comment:  If  you  believe  that  leprechauns 
really  exist  (and  this  story  makes  a  good 
case  in  their  favor)  you'll  have  a  swell  time 
with  "The  Luck  of  the  Irish,"  and  so  will 
your  audiences.  The  story  line  is  a  thin  one, 
concerning  as  it  does  the  ambitions  of  Tyrone 
Power,  a  foreign  correspondent  who  has  built 
his  reputation  on  his  ability  to  ferret  out  facts 
and  print  them  as  such,  and  who  is  deter- 
mined henceforth  to  sell  his  skill  as  a  writer 
and  newspaperman  to  the  highest  bidder, 
regardless  of  the  truth  of  what  he  is  required 
to  write.  Power  is  essentially  a  nice  guy,  how- 
ever, and  through  the  promptings  of  a  lepre- 
chaun (Cecil  Kellaway)  and  the  subtle  urg- 
ing of  Anne  Baxter  he  eventually  returns  to 
Ireland  where  he  met  them  both,  marries 
Miss  Baxter,  and  very  carefully  every  night 
leaves  out  a  bit  of  whiskey  for  the  leprechaun, 
"to  keep  out  the  cold."  Power  as  the  corre- 
spondent, Miss  Baxter  as  the  Irish  lass  and 
particularly  Cecil  Kellaway  as  the  leprechaun 
are  superb.  The  direction  of  Henry  Koster  is 
firm,   careful   and  never  intrusive  and  the 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


21 


production  values  contributed  by  Fred  Kolil- 
mar  leave  nothing  to  be  desired.  Lee  J.  Cobb 
as  the  newspaper  publisher  who  hires  Power 
at  the  behest  of  his  daughter,  Jayne  Meadows, 
is  excellent,  as  is  Miss  Meadows.  Scenes  in 
Ireland  appear  on  the  screen  in  a  green 
tinted  film,  which  is  a  bit  disturbing  at  first, 
with  scenes  in  New  York  City  on  regular 
black  and  white  stock.  Energetic  exploitation 
should  help  this  one  plenty — and  there  are 
plenty  of  angles  to  exploit.  The  star  names 
will  make  the  difference. 


In  This  Corner 

Eagle-Lion  Drama  6154  mins. 

AUDIENCE  SLANT:  (Family)  Very 
good  fight  picture,  fast-moving  and  advanc- 
ing Scott  Brady  closer  to  top  star  popu- 
larity. 

BOX-OFFICE  SLANT:  Will  be  an  ex- 
cellent supporting  feature  for  a  double  bill. 
Its  short  running  time  will  help  in  filling  out 
program. 

Cast:  Scott  Brady,  Anabel  Shaw,  Jimmy  Millican, 
Mary  Meade,  Charles  D.  Brown,  Robert  Bice.  Credits: 
Arc  Productions,  Inc.  Producer,  David  I.  Stephenson. 
Director,  Charles  F.  Riesner.  Screenplay.  Burk  Symon 
and  Fred  Niblo,  Jr.  Photography,  Guy  Roe. 

Plot:  A  former  Navy  man's  right  arm  is 
paralyzed  after  he  accidentally  kills  a  buddy. 
However,  the  Navy's  psychiatric  treatments 
bring  him  around  and  he  becomes  a  profes- 
sional boxer.  He  gets  to  the  top,  only  to 
have  crooks  fake  the  death  of  an  old  pug  at 
his  hands,  causing  him  to  be  listless  in  the 
big  fight.  The  old  pug  shows  up  at  the  last 
minute,  though,  and  the  hero  regains  control 
of  his  right  hand  and  wins. 

Comment:  This  is  a  very  good  fight  pic- 
ture. It  is  fast-moving  and  will  advance  Scott 
Brady  closer  to  real  star  popularity.  Brady 
delivers  solidly  as  the  young  Navy  vet;  he 
looks  the  part  and  his  virility  and  enthusiasm 
cover  lack  of  acting  experience.  Jimmy  Milli- 
can is  fine  as  the  heavy  and  Mary  Meade 
makes  a  mighty  fetching  feminine  menace. 
Guy  Roe's  photography  is  as  good  as  any 
seen  in  a  long  time  for  a  supporting  feature 
like  this;  also  deserving  a  hand  is  George  J. 
Teague,  who  contributes  some  crackerjack 
photographic  effects  in  the  boxing  sequences. 
This  entry  will  be  an  excellent  supporting 
feature  for  a  double  bill.  Its  short  running 
time  will  help  in  filling  out  your  program. 


Out  of  the  Storm 

Republic  Pictures  Drama  61  mins. 

AUDIENCE  SLANT:  (Family)  A  timely 
and  appealing  presentation  of  the  No.  1  eco- 
nomic problem  of  young  love:  how  to  marry 
and  live  on  $40  a  week.  Good  acting  may 
make  your  audience  overlook  weak  points 
of  the  story. 

BOX-OFFICE  SLANT:  Play  this  up  for 
its  problem  as  well  as  its  suspense  and  action 
and  you  have  a  picture  of  wide,  if  routine, 
appeal.  Lends  itself  to  tie-ups  involving  bud- 
get clothes,  furniture,  savings  banks,  etc. 

Cast:  James  Lydon.  Lois  Collier,  Marc  Lawrence. 
Richard  Travis,  Robert  Emmett  Keane,  Helen  Wal- 
lace. Harry  Hayden,  Roy  Barcroft,  Charles  Lane. 
Iris  Adrian,  Byron  Foulger,  Claire  DuBrey,  Smoki 
Whitefield,  Charlie  Sullivan,  Re.x  Lease  and  Edgar 
Dearing.  Credits:  Directed  by  R.  G.  Springsteen.  Asso- 
ciate Producer,  Sidney  Picker,  Screenplay  by  John  K. 
Butler.  Based  on  a  story  by  Gordon  Rigby.  Photo- 
graphed by  John  MacBurnie.  Art  Director:  James 
.Sullivan.  Musical  Director:  Morton  Scott. 

Plot:  Donald  Lewis  (James  Lydon)  might 
have  gone  on  being  a  decent,  hard-working- 


pay-roll  clerk  making  $40  a  week  and  being 
unable  to  marry  his  girl  Ginny  (Lois  Col- 
lier) if  Red  Stubbins,  a  holdup  man,  hadn't 
come  to  the  shipyards  to  rob  them  of  the 
$125,000.  It  seems  like  the  solution  of  all  Don's 
problems  to  take  the  cash  himself,  marry 
Ginny  and  live  happily  thereafter.  But  life 
isn't  that  simple,  Don  learns  when  he  at- 
tempts to  get  out  of  the  clutches  of  the  law, 
so  he  goes  back  to  being  poor,  but  happy. 

Comment:  Through  a  nice  documentary 
beginning,  the  spectator  is  led  into  the  story 
of  young  people  caught  in  the  eternal  battle 
of  love  against  economic  pressure.  The  chase, 
suspense  and  ingratiating  characters  compen- 
sate for  moments  of  hard-to-accept  motiva- 
tion. Good  routine  entertainment  that  the 
family  can  root  for  and  even  carry  a  hint  of 
a  message  away  with  them:  Pay  the  kids 
enough,  let  'em  marry  early  and  stay  out  of 
trouble!  Will  more  than  hold  its  place  on  a 
double  bill. 


The  Saxon  (harm 

Universal  International      Drama      88  mins. 

AUDIENCE  SLANT:  (Adult)  The  author 
of  "The  Hucksters"  has  done  another  char- 
acter study  which  will  appeal  to  most  people 
who  have  met  up  with  a  tyrant  and  a  bully — 
no  matter  what  his  occupation.  For  the  rest, 
there  is  excellent  acting  by  top-notchers  and 
the  old  thrill  of  seeing  the  mighty  (heel)  fall. 

BOX-OFFICE  SLANT:  The  pulling 
power  of  players  like  Robert  Montgomery, 
John  Payne,  Susan  Hayward  and  Audrey 
Totter,  and  the  advance  campaign  should  all 
help  grosses  mount. 

Cast:  Robert  Montgomery,  Susan  Hayward.  John 
Payne,  Audrey  Totter,  Heather  Angel,  Henry  Morgan, 
Harry  Von  Zell,  Cara  Williams,  Chill  Wills.  Credits: 
Screenplay  by  Claude  Binyon  from  the  novel  by  Frederic 
Wakeman.  Produced  by  Joseph  Sistrom.  Directed  by 
Claude  Binyon. 

Plot:  Matt  Saxon  (Robert  Montgomery), 
a  Broadway  producer,  dominates  everyone 
associated  with  him  hut  he  has  charm  and  he 
uses  it  as  a  weapon  for  his  own  interest.  He 
becomes  interested  in  doing  the  first  play  of 
novelist  Eric  Busch  (John  Payne)  and  per- 
suades Eric  to  do  extensive  rewriting,  prefer- 
ably away  from  his  wife.  His  play  is  ruined 
and  his  marriage  almost  hits  the  rocks  before 
he  sees  Saxon  in  his  true  colors;  then  he 
breaks  with  the  producer,  returns  to  his  wife 
and  gets  his  play  produced  by  someone  else. 
Saxon,  has  a  flop,  falls  rapidly  from  his  high 
place  when  he  alienates  his  backer,  but  man- 
ages to  borrow  some  money  from  Eric  and 
gets  another  satellite  to  feed  his  vanity. 

Comment:  Once  again  Fred  Wakeman  has 
written  a  thorough  study  of  a  heel — this  time 
a  theatrical  producer.  But  his  counterpart  can 
be  found,  to  a  lesser  degree  perhaps,  in  al- 
most every  business.  So  the  little  man  and 
his  family  who  make  up  the  bulk  of  your 
audience  will  enjoy  seeing  Matt  Saxon  get  his. 
This  is  fare  for  the  more  thoughtful  and  the 
others  can  latch  on  to  the  entertainment  qual- 
ities to  be  found  in  a  tight  .s+ory  played  by 
a  cast  of  top-notch  performers.  Robert  Mont- 
gomery's portrayal  of  the  heel  is  excellent 
and  shows  the  thinking  that  is  behind  an 
unsympathetic  role.  In  the  few  moments  of 
weakness  given  him,  he  tries  to  make  us 
understand  how  he  got  that  way  and  his 
final  effort  to  rise  again  makes  it  plain  that 
should  he  succeed,  he  will  be  as  unpleasant, 
as  phoney  and  as  falsely  charming  as  before. 
In  contrast  to  him,  John  Payne  in  the  role 
of  Eric  is  everything  a  nice  but  muddled  guy 
should  be.  Susan   Hayward  is  just  a  wife 


this  time,  with  one  drunk  scene — to  reveal 
her  past;  Heather  Angel  has  a  good,  if  tiny 
•bit,  as  Saxon's  unfortunate  ex^wife  and 
Audrey  Totter  continues  her  upward  climb 
as  Alma,  the  girl  who  loves  Saxon  but  knows 
it's  her  hard  luck.  A  competent  job  in  every 
department  done  by  people  who  know  the 
picture-game. 


Code  of  Scotland  Yard 

Republic  Drama  60  min. 

AUDIENCE  SLANT:  (Family)  A  well 
directed  British  picture  with  an  English  cast 
supporting  Oscar  Homolka.  Has  Mendels- 
sohn Concerto  and  Schubert's  Ave  Maria  per- 
formed as  solos  with  Symphony  Orchestra. 
This  is  better  than  usual  program  fare. 

BOX-OFFICE  SLANT:  Lots  of  good 
ingredients  to  make  for  satisfactory  enter- 
tainment. Seldom  do  you  find  a  thrilling  man- 
hunt and  good  concert  music  to  pull  the 
"long-hairs'*  and  the  mystery  fans  to  the 
same  picture. 

Cast:  Oscar  Homolka,  Derek  Farr,  Muriel  Pavlow, 
Kenneth  G^riffith,  Manning  Whiley,  Kathleen  Harrison. 
Garry  March,  Jan  Van  Loewel,  Irene  Hand!,  Johnnie 
Schofield.  Credits:  Produced  and  Directed  by  George 
King.  Screenplay  by  Katharine  Strueby.  Music  com- 
posed and  conducted  by  George  Melachrino.  Mendels- 
sohn Concerto  and  Schubert's  Ave  Maria  played  by 
Frederick  Grinke,  solo  Violin. 

Plot:  Descius  Heiss  (Oscar  Homolka)  is 
an  antique  dealer  and  fence  in  partnership 
with  a  crook.  Descius  went  into  crime  to 
revenge  himself  on  society  which  sent  him  to 
Devil's  Island  when  he  was  innocent.  Now 
he  would  like  to  become  the  respectable 
citizen  his  neighbors  and  especially  his  young- 
daughter,  think  him  to  be.  A  blackmailing 
ex-employe  who  has  designs  on  the  girl, 
makes  him  turn  over  most  of  his  money  but 
still  threatens  to  tell  her  his  secret.  At  this, 
Heiss  chokes  him  and  the  rest  of  the  pic- 
ture concerns  his  efforts  to  preserve  his 
daughter's  happiness  while  evading  Scotland 
Yard. 

Comment:  So  good  an  actor  is  Oscar 
Homolka,  he  has  you  rooting  for  him  even 
as  a  murderer,  for  the  man  he  kills  deserves 
to  die  and  Homolka  kills  him  while  fighting 
for  his  daughter's  happiness.  He  lives  with 
courage  and  dies  the  same  way.  This  picture 
has  good  performances  and  interesting  pho- 
tography. The  personalities  are  fresh  and  do 
all-round  believable  jobs.  Muriel  Pavlow  is 
especially  appealing  and  in  the  hands  of  a 
Hollywood  make-up  artist  might  emerge  with 
more  personality.  All  in  all,  this  is  a  better 
than  routine  British  picture  that  suflFers  only 
from  a  sudden  cutting  at  the  very  end. 


The  Creeper 

20th  Century-Fox         Mystery         68  mins. 

AUDIENCE  SLANT:  (Adult)  Extremely 
weird  offering  that  easily  can  claim  the  long- 
est footage  of  hysterics  in  some  time.  Tends 
to  be  depressing  rather  than  entertaining. 
Not  suited  for  children. 

BOX-OFFICE  SLANT:  A  potential  sup- 
porting feature  for  top  comedy. 

Cast:  Eduardo  Cianelli,  Onslow  Stevens,  June  Vin- 
cent, Ralph  Morgan,  Janis  Wilson,  John  Baragrey, 
Richard  Lane.  Credits:  Reliance  Production.  Producer, 
Bernard  Small.  Executive  producer,  Ben  Pivar.  Screen- 
play, Maurice  Tombragel.  From  original  story  idea  by 
Don  Martin.  Photography,  George  Robinson. 

Plot:    Three    murders    occur    before  the 
guilty  man,  responsible  for  three  killings,  is 
apprehended.   He  nearly  commits  a  fourth 
slaying  by  clawing  a  young  girl  when  her 
(Continued  on  Page  30) 


22 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


Regional  Newsxeel 

News  oi  Events  and  Personalities  Reported  by  Corresponde^ts  Throughout  the  Nation 


LOS  ANGELES 


Former  Detroit  theatreman  Alex  Schreiber 
announced  plans  for  building  three  theatres 
here,  with  ground  to  be  broken  on  the  first  one 
in  l^ovember,  It  will  be  at  Westchester  and 
Alley. 

Grapevine  has  it  that  George  Bowser  will 
very  shortly  become  Charles  Skouras'  right- 
hand  man,  relieving  him  of  some  of  his  many 
duties;  and  that  Dick  Dickson  will  move  up  to 
Bowser's  spot  at  Fox  West  Coast.  Spencer 
Leve  is  supposed  to  be  promoted  to  Dickson's 
job. 

Harry  Vinnicof's  labor  committee  for  the 
Southern  California  Theatre  Owners  Associa- 
tion met  Monday  with  Service  &  Maintenance 
Employes  union  to  discuss  a  new  contract. 

Johnny  Mack  Brown,  Monogram  cowboy 
star,  was  host  to  150  Lamont  kids  who  selected 
him  as  their  most  popular  western  star.  The 
group  arrived  in  25  cars  chaperoned  by  mem- 
bers of  the  Lamont  Lions  Club,  who  sponsored 
the  contest  in  conjunction  with  the  Lamont 
Theatre. 

Bert  Stearn,  Screen  Guild  franchise  holder 
in  Pittsburgh,  was  in  town  for  a  series  of 
confabs. 

Bill  Roth  at  Filmack  Trailers  got  a  call 
from  Forum  Manager  Reg  Streeter  one  morning 
at  10:30  a.m.,  asking  for  a  special  trailer  on 
"A  Foreign  Affair"  for  the  same  day.  Three 
hours  later  Filmack  delivered  the  trailer. 

NEW  HAVEN  ~ 

John  Murphy,  general  manager  of  Loew's 
out-of-town  theatres,  is  making  the  Loew  Poli 
circuit  with  Division  Manager  Harry  F.  Shaw 
and  Publicity  Chief  Lou  Brown.  Murphy  in- 
spected theatres  in  New  Haven,  Bridgeport, 
Waterbury,  Meriden,  Hartford,  Worcester, 
Springfield  and  Norwich.  Joel  Levy,  booker 
for  Loew's  out-of-town  theatres,  spent  several 
days  in  New  Haven  and  then  went  on  to 
Boston.  Purpose  was  conference  with  various 
exchange  heads. 

Two  new  theatres  are  opening  in  New  Haven 
area.  The  downtown  Crown,  4S0-seat  house  op- 
erated by  Maurice  Bailey  of  the  Bailey  circuit, 
is  located  in  the  building  formerly  housing  the 
Elks  Club.  Theatre  plans  to  run  foreign  and 
other  types  of  pictures.  House  has  air  condi- 
tioning and  is  up  to  date  in  every  respect. 

The  other  new  theatre  is  the  New  Haven 
Drive-In  located  between  New  Haven  and 
Wallingford  on  Route  5.  It  is  operated  by 
C.  M.  Lane  and  Dave  Willig. 

KANSAS  CITY 

The  Kansas  Drive-In  Theatre  celebrated  its 
first  birthday  last  week-end  with  four  days  of 
special  events.  Earl  AUvine  and  Rube  Finkel- 
stein  of  the  management  devised  souvenir  gifts 
for  the  whole  family.  On  Thursday  and  Friday 
nights  candy  bars  were  given  to  kiddies,  with 
some  2,000  attending  to  claim  the  giveaway. 
Saturday  night  was  ladies'  night,  with  a  gar- 
denia (flown  in  from  California)  for  each  wo- 
man patron.  Sunday,  the  last  night  of  the  ob- 
servance, was  for  the  men  of  the  family  with 


REGIONAL  NEWS  INDEX 

Atlanta    23 

Baltimore    22 

Chicago    26 

Cleveland    23 

Columbus    26 

Denver    27 

Des  Moines    27 

Harrlsburg    22 

Hartford    24 

Indianapolis    22 

Kansas  City    22 

Los  Angeles    22 

Louisville    25 

Minneapolis    23 

Milwaukee    25 

New  Haven    22 

New  Orleans    23 

New  York    26 

Omaha    22 

Philadelphia    26 

Portland    24 

St.  Louis    26 

Salt  Lake  City   24 

San  Francisco      24 

Toronto    24 

Washington    24 


free  cigars  as  the  souvenir.  It  was  a  great 
week-end  for  the  box-office  traffic. 

The  really  heavy  heat,  which  has  been  evaded 
all  summer,  finally  struck  late  in  August  and 
hurt  business. 

Paramount  Exchange  Office  Manager  Al 
Chaffee  took  a  week's  vacation  and  booked  him- 
self to  give  his  lawn  a  haircut  and  permanent. 

HARRISBURG  ~ 

Fabian  City  Manager  Gerry  WoUaston  pre- 
viewed the  locally  filmed  Fabian  release,  "Har- 
risburg.  My  Home  Town,"  for  city,  state  and 
county  officials  in  the  State  Theatre.  Film  show- 
ing local  scenes,  is  similar  to  Fabian's  local- 
ized pictures  of  Johnstown,  Altoona,  Allentown 
and  Reading.  Fabian's  local  ad  and  publicity 
head,  Edgar  Goth,  visited  Altoona,  Johnstown 
and  Reading  and  Richmond,  Va.,  consulting 
with  city  managers  on  an  institutional  campaign. 
Fabian  area  manager,  Lou  Golding,  called  on 
local  exhibitors. 

Spasis  "Spike"  Todorov,  assistant  manager 
at  the  State,  is  back  from  a  motor  vacation 
with  his  family,  to  Pittsburgh,  where  they  vis- 
ited Bob  Sokol,  formerly  assistant  at  Loew's 
Regent  here  and  now  assistant  to  Bob  Elder  in 
the  Pittsburgh  Loew  Theatre. 

Regent  Manager  Sam  Oilman  and  his  assist- 
ant, Bill  Blankenship,  had  a  hurried  booking 
of  "Tarzan's  New  York  Adventure"  with  not 
even  a  mat  to  help  in  their  exploitation. 


Films  Second? 

Various  drive-in  theatres  of  Ontario 
have  gone  all-out  in  the  presentation  of 
stage  features  in  addition  to  screen  fare. 
The  Canadian  Drive-In  at  St.  Catharines 
has  added  a  quiz  night  to  its  vaudeville 
and  public  dancing.  At  other  open-air 
theatres,  Jack  Hoxie,  movie  cowboy,  and 
a  rodeo  have  been  introduced  as  an  added 
attraction. 


OMAHA 


Walter  Yancke,  city  manager  for  the  Dent 
Theatres  at  Lincoln,  is  home  after  a  battle  in  the 
hospital  with  polio. 

Jim  Burrus  was  to  reopen  the  Isis,  Crete, 
Neb.,  Sept.  1,  following  remodeling. 

Film  Row  vacationists  include :  Mae  Withauer, 
20th-Fox ;  Charles  Lorenz,  MGM ;  Caroline 
Joyce,  U-I ;  Marie  Hassett,  Regina  Healy  and 
Kay  Theiler,  Paramount;  Betty  Pantier  and 
Marie  Franksen,  RKO. 

District  Manager  Roy  Nolan,  St.  Louis,  and 
Branch  Manager  Max  Rosenblatt,  Des  Moines, 
were  in  Omaha. 

Vacationing  exhibitors  include :  Bert  Thacker, 
South  Sioux  City,  Neb.,  Canada;  Vern  Lind- 
holm,  Ainsworth,  Chicago ;  R.  D.  Goldberg, 
local  circuit  owner,  to  west  coast ;  Ralph  Blank, 
owner  of  the  Admiral  and  Chief,  Lake  Okiboji. 

Illness  has  forced  Nate  Galbreath,  Universal 
salesman  who  recently  underwent  an  operation, 
to  resign.  Marian  Wallace,  20th-Fox  contract 
chief,  will  marry  Raymond  Sokey,  Omaha, 
Sept.  4.  Mrs.  Ray  Brown,  wife  of  the  Harlan, 
(la.),  exhibitor  in  the  hospital.  Gladys  Waldrop, 
MGM,  took  out  two  weeks  to  care  for  her 
mother  who  is  ill.  Cecil  Crouse  is  opening  the 
300-auto  drive-in  at  Carroll,  la.  The  old  Cass 
Theater  here  is  being  remodeled  and  will  be 
reopened  by  Don  Herring,  a  Californian. 

INDIANAPOLIS  ~ 

Peter  Mailers  of  the  Mailers  Circuit,  Ft. 
Wayne,  Ind.,  reports  the  new  1,100-seat  Lake 
Theatre  in  Warsaw,  Ind.,  nearing  completion. 
It  will  be  among  one  of  the  finest  houses  in  the 
state.  James  Ehringer,  operator  of  the  Albion, 
Albion,  Ind.,  is  remodeling  his  projection  booth 
in  compliance  with  State  fire  regulations. 

Peter  Mailers,  Ft.  Wayne,  Ind.,  and  Alex 
Kalafat,  Garrett,  Ind.,  both  Indiana  exhibitors, 
attended  the  annual  convention  of  the  Ahepa,  a 
Greek  organization  in  Detroit,  Mich. 

Syndicate  Theatres,  Inc.,  Franklin,  Ind.,  has 
purchased  30  acres  of  land  just  on  the  outskirts 
of  Columbus,  Ind.,  where  they  will  build  a 
750-car  open-air  theatre.  Thomas  Grady,  Co- 
lumbus, Ind.,  city  manager,  will  be  in  full 
charge  of  the  new  project. 

The  Maywood  drive-in  has  installed  a  cold 
drink  bar.  Manager  Melvin  Cox  announces. 

Hallis  Bass,  operator  of  the  Ritz,  Owensville, 
Ind.,  has  been  appointed  manager  of  the  local 
recreation  center  there,  in  addition  to  managing 
his  theatre. 

Lewis  Chowning  has  acquired  the  New  Wash- 
ington Theatre  at  New  Washington,  Ind. 


BALTIMORE 


Loew's  City  Manager  Bill  Saxton  has  been 
appointed  to  the  committee  of  the  benefit  polo 
game,  featuring  some  of  America's  top-ranking 
polo  stars,  to  be  held  here  Oct.  3  for  the  Damon 
Runyon  Cancer  Fund.  Mr.  and  Mrs.  Abe  Cohen, 
Essex  Theatre,  celebrated  their  26th  wedding 
anniversary  at  the  Variety  Club.  Mrs.  Harry 
Welch,  wife  of  the  Mayfair  publicist,  is  enjoy- 
ing the  beach  at  Ocean  City.  The  Hunt  family 
and  Al  Vogelstein  are  back  from  a  fishless 
fishing  trip  at  Rehoboth.  Jack  Dawses  is  look- 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


23 


REGIONAL  NEWSREEL 


ing  for  a  new  building  for  his  theatre  chair 
bu:iness.  Mrs.  Morris  Oletsky  and  children  are 
back  from  Ocean  City  as  is  Mrs.  Barry  Gold- 
man from  Atlantic  City. 

Ed  Wyatt,  Capitol  Theatre,  escaped  injury 
when  his  car  and  a  truck  collided.  Mrs.  White, 
Capitol,  is  on  vacation.  Bill  Procter,  Capitol, 
was  attacked  and  robbed  recently  whil-e  going 
home.  Jim  and  Inez  Gladfekter,  Hippodrome, 
are  back  from  their  two-week  jaunt.  Jim  Dixon, 
manager  Elkridge  drive-in,  reported  the  finish- 
ing touches  would  be  completed  by  Sept.  1. 

Joe  Poltilove  at  the  Variety  Club  is  sporting 
the  "new  look"  in  sport  jackets.  Mother  of 
John  Volz  suffered  a  broken  wrist  in  a  fall. 

Jack  Fruchtman's  new  Park,  Lexington  Park, 
Md.,  was  opened  formally  on  Aug.  26. 

NEW  ORLEANS  ~ 

The  Laurel  Theatre  at  Laurel,  Miss.,  changed 
ownership.  Roy  Lombardo  purchased  it  from 
Mrs.  Ruth  Weingreen.  The  Grand,  Stonewall, 
Miss.,  closed  this  month  for  repairs.  Owner 
PTiillip  Murphy  also  owns  the  Majestic  at  Quit- 
man, Miss. 

Mary  Becker  of  the  local  MGM  accounting 
department  saw  how  things  are  run  in  the  home 
office  in  New  York  City  during  her  vacation. 
Republic  Inspectress  Severine  Harris  vacationed 
in  Panhandle,  Tex.  Recent  visitor  at  Columbia's 
exchange  was  Mrs.  Margaret  Kaiser  Webster, 
who  worked  there  for  a  number  of  years  and 
is  now  living  in  Mississippi.  Margaret  Mc- 
Waters,  New  Orleans  and  Iris  Adams  of  Algiers, 
La.,  are  new  Columbia  cashiers.  Columbia  Office 
Manager  John  Granger  visited  Memphis,  Tenn. 

Back  at  work  after  an  illness  this  week  was 
Jean  McDonald,  Twentieth  Century-Fox  cashier. 
Last  week's  vacation  absences  included  Miss 
Ruth  Rome,  contract  clerk  at  20th  Century-Fox, 
and  Mary  Lou  Crenshaw  of  Paramount. 

Harold  F.  "Babe"  Cohen,  veteran  New  Or- 
leans salesman  and  former  Monogram  of 
Georgia  district  manager,  has  bought  a  partner- 
ship in  Screen  Guild's  local  exchange,  joining 
Ernest  Landaiche  who  recently  bought  out  Joy 
Houck's  interest  in  the  Screen  Guild  franchise 
here.  Jerry  Jernigan  continues  as  Landaiche's 
partner  in  Memphis. 

MINNEAPOLIS  ~ 

Max  Slaughter  and  T.  B.  Butler  have  opened 
their  400-car  Movieland  drive-in  north  of  Yank- 
ton, S.  D.,  which  will  cost  an  estimated  $50,000 
when  completed.  Joe  Floyd  expects  to  open  his 
Starlight  drive-in  at  Sioux  Falls,  S.  D.,  early 
in  September.  He  also  is  building  a  drive-in  at 
Rapid  City,  S.  D.,  which  he  expects  to  open ' 
next  mon'h.  Both  have  a  capacity  for  500  cars. 
Harold  Hansen  also  is  building  a  drive-in  at 
Sioux  Falls  which  will  accommodate  350  cars. 

Ralph  Green  has  opened  his  drive-in  at  Roch- 
ester, Minn.,  and  is  working  on  outdoor  theaters 
at  Racine  and  Madison,  Wis.  Ted  Mann's  500- 
car  drive-in  near  Duluth  also  is  scheduled  to 
open  in  September. 

Former  operators  of  two  Minneapolis  neigh- 
borhood theatres,  forced  out  when  the  buildings 
were  sold,  were  allowed  to  retain  their  licenses 
on  an  inactive  basis  by  action  of  the  city  council. 
Mrs.  Roy  Secrest,  wife  of  the  late  operator  of 
the  Princess,  plans  to  build  a  theatre  at  3231  W. 
Lake  Street.  Mrs.  Evy  Engquist  and  Paul  Mans 
plan  to  move  the  license  of  the  Vogue  to  a 


MPTOC  GoU  Winners 

Prize  winners  in  the  annual  golf  tour- 
nament of  the  Motion  Picture  Theatre 
Owners  of  Connecticut  at  Racebrook 
Country  Club  were  Al  Fitter  of  Para- 
mount, with  low  gross  of  76;  I.  J.  Hoff- 
man of  Warner  Bros,  theatres  with  a  78; 
M.  E.  Bailey  with  a  78;  Marshall  Fasano 
with  an  81  and  Max  Salzburg  of  Eagle 
Lion  with  an  81.  Guests  included  State 
Auditor  Frank  Lynch,  Representative 
William  Raynsford,  Public  Utility  Com- 
missioner Harry  Strong,  and  Fire  Mar- 
shal Jeremiah  Dunn. 


nearby  building  at  224  W.  Lake  Street. 

A  polio  scare  in  southern  Minnesota  is  re- 
ducing theatre  grosses  in  the  Albert  Lea  area. 
While  statistics  show  only  a  few  polio  cases  in 
the  region,  there  are  several  in  the  county,  and 
newspaper  "scare"  stories  have  helped  cut  box- 
office  grosses  in  the  city's  theatres  about  50 
per  cent. 


NOW  READY  FOR 


ATLANTA 


Recent  appointments  and  resignations  include: 
Mrs.  Thelma  Haglund,  named  head  booker  at 
Universal-International ;  Charlie  King,  for  many 
years  head  booker  for  the  Bach  circuit  in  Atr 
lanta,  has  joined  Exhibitors  Service,  replacing 
Ruck  Roebuck  who  joined  Selznick  as  special 
representative ;  Emily  Franco  resigned  as  secre- 
tary to  Monogram  Office  Manager  O.  S.  Bar- 
nett ;  Al  Rook  is  back  with  Columbia  as  Florida 
salesman;  W.  G.  Baynard  is  a  new  booker  at 
The  Warner  office,  replacing  Rube  Joiner  who 
is  now  a  Republic  sales  representative ;  Jim 
Barrett  was  appointed  manager  of  the  Florida  j 
Theatre,  Miami ;  Tom  Landers  replaces  Ralph 
Mann  as  manager  of  the  Rogers,  Montgomery, 
Ala.,  owned  by  Mr.  and  Mrs.  Clark  Hodgins ; 
Charles  Stevens  is  the  manager  of  the  new 
Tavares  in  Tavares,  Fla. 

The  Loudon,  Loudon,  Tenn.,  has  closed :  no 
business ;  the  Joy,  Knoxville,  Tenn.,  will  close 
Sept.  28,  lease  having  expired ;  The  Lincoln, 
Gainesville,  Ga.,  catering  to  Negroes,  also  has 
shut  up  shop. 

H.  G.  Moore,  owner  of  the  Brighton,  Brighton, 
Ala.,  passed  out  cigars  while  in  Atlanta — yes, 
it's  a  new  son.  Monogram  of  Georgia  Branch 
Managers  Henry  Glover  of  New  Orleans,  Hal  I 
Jordan  of  Charlotte,  Bailey  Pritchard  of  Mem- 
phis, Jimmy  Hobbs  of  Atlanta  and  their  sales- 
men attended  a  meeting  here  with  President 
Arthur  C.  Bromberg. 

Manager  C.  F.  Groom  of  the  Wake,  Raleigh, 
N.  C,  is  in  Atlanta  looking  after  the  Tower 
while  Harvey  Smith  is  vacationing  in  New 
York.  Screen  Guild  head  booker  here,  Mrs. 
Claudia  Liner,  is  vacationing  in  New  Jersey. 


CLEVELAND 


""SMASH 


BOXOFFICE  PROFITS 


Gulistan  Wilton  Theatre  Carpet 
10E  HORNSTEIh   has  it! 


Cleveland  Variety  Club  headlined  the  Damon 
Runyon  benefit  show  at  the  Hollenden  Hotel 
last  Thursday  night  with  presentation  by  I.  J. 
Schmertz  of  a  $2,500  donation.  The  Damon  1 
Runyon  Fund  also  profited  by  the  opening  of 
the  new  1,800-seat  Mayland  Theatre,  when  all 
receipts  of  the  opening  night  were  to  be  turned 
over  to  the  cancer  fund. 

George  Petersen,  drive-in  theatre  builder,  and 
Mrs.  Petersen  celebrated  their  silver  wedding 
anniversary. 

Two  yeggs  were  foiled  in  an  attempt  to  make  | 
of¥  with  a  1,000-pound  safe  belonging  to  the 
Ohio  Theatre,  Cuyahoga  Falls.  A  couple  of 
(Continued  on  Page  24)  | 


24 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 

REGIONAL  NEWSREEL 


(Continued  from  Page  23) 
cops,  seeing  a  car  parked  in  front  of  the  theatre 
at  3  A.M.,  caught  the  robbers  just  after  they 
had  rolled  the  safe  down  the  stairs  from  the 
second  floor. 

A  son,  named  Kenneth,  was  born  in  Uhrichs- 
ville,  to  A.  K.  Veach  of  the  Twilight  Drive-In 
Theatre  and  Mrs.  Veach.  Harry  Weiss,  20th- 
Fox  has  brought  his  wife  and  daughter  back 
from  the  family  summer  home  in  the  Adiron- 
dacks.  Saul  Lane  has  resigned  as  U-I  booker 
and  is  replaced  by  Jim  Levitt. 

Henry  Greenberger  and  Max  Lefkowich  have 
taken  a  long-term  lease  on  the  714-seat  Lake 
Theatre,  thereby  adding  a  sixth  downtown  house 
to  their  Community  Circuit.  The  Warner  lease 
on  the  house  expired  Aug.  3L 


HARTFORD 

The  formal  opening  of  Variety  Club  of  Con- 
necticut, Tent  31,  new  clubrooms  will  be  held 
during  the  latter  part  of  September,  RKO  New 
Haven  Manager  Barney  Pitkin  and  chief  barker 
of  the  Tent  announced. 

■  Sam  Schechter,  at  one  time  manager,  Warner 
Colonial,  Hartford,  has  been  appointed  manager. 
Globe,  Holyoke,  Mass.,  replacing  Bob  Schaefer, 
now  manager  of  E.  M.  Loew's  Thompson 
Square  in  Boston.  Ben  Lamo,  assistant  man- 
ager, Strand,  Hartford,  has  been  recuperating 
at  home  from  an  operation.  Sam  Horwitz,  assis- 
tant, Loew-Poli,  Hartford,  and  family  returned 
from  a  vacation  at  Crystal  Lake,  Rockville, 
Conn. 

Two  independent  theatres  in  Connecticut 
changed  hands  on  10-year  leases  this  week.  The 
Community  Amusement  Corp.,  a  new  firm,  with 
offices  at  1255  Main  St.,  Hartford,  signed  10- 
year  leases  with  Mickey  Daly,  president,  Daly 
Theatre  Corp.,  Hartford,  for  the  1200-seat  Daly, 
Hartford  and  700-seat  Plainfield.  Officers  of 
new  outfit  are  Demitris  Petrou,  Bernie  Men- 
schell,  and  John  Calvoressci,  all  of  New  York. 
Latter  three  were  to  assume  active  operation 
Sept.  1,  cn  10-year  leases  with  options  for 
10  additional  years. 

Mickey  Daly  will  continue  to  operate  the 
Capitol  Theatre,  Lowell,  Mass.  The  Strand 
Theatre  at  Montpelier,  Vt.,  has  been  purchased 
from  Homer  Skeeles  by  Richard  Cody. 

Certificate  of  organization  has  been  filed  here 
for  the  New  England  Theatrical  Agepcy,  Inc., 
New  Haven,  Conn. ;  presidet|t,  Morris  Wasser- 
man ;  vice-presidentt  Hannah  Wa'^lerman ;  trea- 
surer, William  F.  Booth''  secretary,  Thelma  V. 
Birdsall. 


PORTLAND 


Mid-summer  business  is  holding  to  normal 
and  some  spots  slightly  above,  and  features  held 
for  a  third  and  fourth  week  in  both  Portland  and 
Seattle.  Steady  increase  in  population  and  new 
high  in  agricultural  workers  has  helped  the 
box-offices. 

The  Northwest  division  of  Evergreen  The- 
atres holding  its  annual  convention  at  Olympic 
Hotel,  Seattle  with  60  members  and  assistants 
and  department  heads  of  Oregon  and  Washing- 
ton participating. 

Barney  Rose,  western  district  sales  manager 
for  Universal-International  is  meeting  with 
Seattle  Manager  George  DeWalde  and  his  sales 
staff.  Edward   (Eddie)  Walton,  vice-president 


New  Ideal  Theatre  Chairs 
JOE   HORNSTEIN  has  iff 


Loophole 

Roof  of  the  municipally  owned  "Cow 
Palace"  in  San  Francisco  became  the  "big 
top"  of  Ringling  Bros,  and  Barnum  and 
Bailey  despite  opposition  by  Theatre 
Owners  of  California.  City  charter  pro- 
hibits the  staging  of  commercial  enter- 
prises in  the  public  building  and  T.O.C. 
protested  its  use,  but  circus  operators, 
finding  a  loophole  in  the  charter  which 
allowed  for  circus  entertainment,  were 
able  to  secure  its  space  for  a  highly  suc- 
cessful 4-day  run.  The  loophole  was 
originally  written  in  to  allow  for  appear- 
ance of  the  Shrine  Circus  which  plays 
here  regularly  for  charity. 


and  assistant  general  sales  manager  of  Republic, 
is  conferring  with  Seattle  Manager  Paul  Mc- 
Elhinney. 

Sam  Wheeler,  western  division  sales  manager 
for  Film  Classics,  traveling  with  Bill  Shartin, 
northwest  manager  in  Seattle-Portland.  Hal 
Boehme,  Astor  northwest  franchise  holder,  is 
leaving  on  a  business  trip  to  Oregon's  key 
cities. 


WASHINGTON 


George  Crouch,  recently  appointed  general 
zone  manager  for  Warner  Bros.  Theatres  in  the 
Washington  zone,  has  announced  several  changes 
in  his  staff.  Frank  La  Falce,  director  of  adver- 
tising and  publicity,  will  in  the  future  under- 
take the  supervision  of  the  Warner  and  Metro- 
politan Theatres  in  addition  to  his  other  duties. 
Louis  F.  Ribnitzki  has  been  named  film  buyer ; 
while  George  Werner  has  been  appointed  head 
booker.  James  W.  Root  will  be  assistant  feature 
booker  as  well  as  short  subject  booker,  and 
Charles  Grimes  will  assume  the  supervision  of 
the  Stanley  Theatre  in  Baltimore  as  well  as  the 
theatres  in  the  Virginia  District.  Harry  E. 
Lohmeyer  will  retain  the  district  managership 
of  the  Washington  neighborhood  houses,  while 
Nat  Glasser  continues  as  district  manager  of 
theatres  in  the  Maryland  district. 

Columbia's  Sally  Zeoli  is  doing  another  fine 
job  with  the  women's  committee  of  the  Variety 
Club,  in  its  welfare  awards  drive  this  year. 

J.  Raymond  Bell,  former  Washington  public 
relations  man,  has  been  appointed  to  head  the 
newly  established  Washington  office  of  the 
New  York  advertising  agency  of  Donahue  & 
Co.,  Inc. 

New  employes  at  Warners  include  Marjorie 
Kitzmiller,  new  secretary  to  Earl  Yates  and 
Loretta  Keith,  both  in  the  contact  department. 
Peggy  Andrews,  Warner  contact  department, 
is  engaged  to  Jimmy  Watts.  The  wedding  will 
be  next  spring. 


SAN  FRANCISCO 


Screen  Guild  General  Sales  Manager  Francis 
A.  Bateman  met  with  bookers  and  salesmen 
here  in  a  three-day  regional  sales  meeting  at 
the  St.  Francis  Hotel.  Eastern  Sales  Manager 
Arthur  Greenblatt  accompanied  him  to  the  con- 
clave held  for  western  representatives.  Those 
attending  included  Samuel  K.  Decker,  franchise 
holder  from  Los  Angeles ;  Frank  Schmilder, 
manager,  L.  A. ;  Harold  Goldstein,  L.  A.  book- 
er ;  Joseph  Narcessian,  Salt  Lake  franchise 
holder ;  Mat  Bramson,  Seattle  and  Portland 
operating  manager ;  Chet  Roeler  and  Lu  Gold- 
stein, salesmen,  and  Al  Grubstreet,  local  Screen 
Guild  head. 

Hans   Kolmar,  public  relations.   Fox  West 


Coast,  was  in  Reno,  Nev.,  to  exploit  the  open- 
ing of  its  new  house.  Richard  Morros,  pro- 
ducer in  the  new  M.R.S.  Productions,  was  here 
on  the  release  of  "Inner  Sanctum." 

Telenews  Manager  Charles  E.  Shutt  feted 
the  ninth  birthday  of  his  theatre  by  highlighting 
a  documentary,  "20  Years  of  History."  Shutt 
said  the  program  was  in  answer  to  the  many 
who  predicted  the  Telenews  would  last  about  a 
year  when  it  opened  in  1939. 

Roy  Cooper,  Golden  State  film  buyer,  has 
been  elected  president  of  the  California  Theatre 
Owners  Association  and  he  will  attend  the 
annual  convention  of  T.O.A.  being  held  in 
Chicago  Sept.  23.  Warners  Sales  Manager  Ben- 
jamin Kalmenson  made  brief  stay  here  in  a 
survey  of  western  exchanges.  Daniel  Anderson, 
manager  of  Harding,  returned  from  his  vacation 
at  Clear  Lake,  Calif. 

Sneak  preview  of  "California's  Golden  Be- 
ginning," documentary  film  of  Marshall's  dis- 
covery of  gold,  featured  the  S.  F.  Advertising 
Club's  recent  special  luncheon. 


SALT  LAKE  CITY 

Hollywood  has  found  a  new  reason  for  going 
to  Reno  other  than  to  obtain  a  divorce.  It  has 
been  found  an  "ideal"  spot  for  films  that  require 
a  college  location.  During  the  past  month  20th 
Century-Fox  has  sent  two  companies  to  the 
Nevada  "separation  point"  to  shoot  campus 
scenes  at  the  University  of  Nevada.  These  are 
"Mr.  Belvedere  Goes  to  College"  and  "Mother 
Was  a  Freshman." 

Richard  Rose  has  been  appointed  assistant 
manager  at  the  Centre  here,  replacing  Al 
Schmidt  who  recently  resigned.  Marilyn  Robin- 
son, Utah's  candidate  for  the  1948  "Miss  Amer- 
ica," will  leave  her  home  in  Ogden  for  the 
Atlantic  City  pageant  on  Sept.  4.  Manager 
Pincus  of  the  Utah  Theatre  is  finding  a  daily 
chapter  of  the  "Superman"  serial,  the  5  :30  P.M. 
Wednesday  KALL  stage  broadcast  attendance 
drawing  cards.  Also  the  Tribune-Telegram 
Mickey  Mouse  Club  which  he  is  continuing  to 
present. 

Columbia  Manager  William  Seib  is  calling 
on  Utah  exhibitors.  Manager  C.  Clair  Woods 
of  the  Centre  is  expected  back  soon  from  his 
vacation  jaunt.  Returning  from  a  fishing  trip 
in  the  Jackson  Hole  country,  MGM  star  Robert 
Taylor  stopped  off  in  Salt  Lake  City  and  Provo, 
Utah. 


TORONTO 

The  heat  wave  was  so  intense  along  Lake 
Ontario  that  air-conditioning  in  theatres  be- 
came almost  useless  except  where  refrigera- 
tion equipment  was  available  to  cool  the  water. 
The  heat,  however,  did  not  prevent  "The  Mating 
of  Millie"  from  going  into  a  13th  week  at  the 
Biltmore,  Toronto,  nor  "Easter  Parade"  from 
entering  a  fourth  week  at  Loew's.  "A  Foreign 
Affair"  is  in  its  third  week  at  the  Eglinton  and 


Crime,  Sex  Revolt 

Rural  exhibitors  in  Ontario  are  com- 
plaining about  stiffened  resistance  by  the 
public  against  features  having  a  pro- 
nounced crime  or  sex  theme,  small-town 
audiences  having  fallen  off  appreciably 
for  gangster  films.  They  have  asked  the 
Motion  Picture  Theatres  Association  of 
Ontario  to  discuss  the  trend  with  the  film- 
distributing  companies  in  Toronto  and 
the  association  has  promised  whatev*"- 
co-operation  is  possible. 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


25 


REGIONAL  NEWSREEL 


LONDON  OBSERVATIONS 

Minter  Capitalizes  Circuit  Turn-Down,  Pattern 
Offers  Possibilities  for  U.  S.  Distributors 


Jock  MacGregor 


By  JOCK  MacGREGOR 

American  producers  despairing  at  not  get- 
ting circuit  deals  in  the  U.  K.  may  well  profit 
from  the  methods  of  Renown's  George  Minter. 
After  the  press  flayed  his  "No  Orchids  for 
Miss  Blandish"  the  "big  three"  were  not  inter- 
ested. He  did  not  just  sit  back  bemoaning  his 
luck.  He  exploited  the 
occasion. 

With  the  product  short- 
age, many  fine  cinemas 
(some  circuit  owned) 
have  had  to  take  avail- 
able pictures  irrespective 
of  run.  George  concen- 
trated on  these  and  the 
independents.  He  chose 
the  early  dates  carefully 
and  houses  which  change 
weekly  held  it  for  three 
to  ten  weeks.  With  facts 
to  back  their  story,  sales- 
men found  two-week  guarantees  easy  to  get. 

British  showmen  do  not  like  to  have  their 
actual  figures  published,  but  the  results  are  il- 
luminating. Typical  is  a  seaside  town  where 
a  good  week's  take  at  the  circuit  house  is  $2,800 
on  a  'forty  per  cent  rental.  At  the  smaller  in- 
dependent "Orchids"  grossed  $6,000  in  three 
weeks  at  fifty  per  cent. 

"Orchids"  sensational  press  at  first  looked 
like  killing  it,  but  George  now  believes  he  will 
gross  25%  more  than  had  he  booked  it  to  a 
circuit  and  if  current  tales  about  circuit  rentals 
are  true  he  is  even  better  ofif. 

Filippo  Del  Giudice  who  has  long  pleaded 
for  special  exhibition  for  his  films  plans  to  get 
it  now  that  he  is  an  independent  releasing 
through  Pathe.  He  hopes  for  extended  runs  for 
"The  Guinea  Pig"  in  key  centers  and  is  nego- 
tiating for  a  west  end  show  place.  He  believes 
that  by  this  means  he  will  attract  the  better 
classes  who  do  not  usually  go  to  the  movies. 
In  the  U.  S.  the  product  will  be  shown  at 
selected  houses  where  British  films  are  appre- 
ciated. 

*  *  * 

As  forecast,  J.  Arthur  Rank  is  releasing 
"Hamlet"  on  a  studied  road  show  basis.  In 
Edinburgh,  it  goes  to  the  GB  Picture  House 
and  Cardiff  to  the  Odeon,  but  in  Glasgow, 
Liverpool  and  Manchester,  despite  large  Odeons 
and  Gaumonts,  independents  get  it.  At  Oxford 
an  ABC  house  is  being  rented.  Extended  runs 
with  set  performances  and  seats  bookable  at 
$1.10  top  is  the  general  policy.  Incidentally  res- 
ervations are  being  made  at  any  Rank  house  in 
the  area  even  for  the  independent  halls  which 
are  understood  to  have  been  leased  for  the  pic- 
ture. 

Arthur  Dent  has  completed  the  English 
version  of  the  Danish  Agfacolor  feature  car- 
toon, "The  Tinderbox"  and  plans  a  Christmas 
release.  He  is  also  finishing  "Bless  'Em  All,"  a 
slapstick  laugh  tonic  in  which  he  promises  not 
to  pull  a  single  custard  pie.  Many  well-known 

war  songs  are  being  introduced. 

*  *  * 

J.  Arthur  Rank's  speech  to  GFD  salesmen 
was  not  released  to  the  press,  but  according 
to  the  official  hand-out,  the  theme  of  the  con- 


ference can  be  summed  up  in  the  slogan,  sug- 
gested by  David  Freer  of  the  Glasgow  ex- 
change :  "GFD — Goodwill,  Fair  Dealing." 


Jock  and  Mary  Lawrence's  farewell  party  at 
the  Dorchester  was  one  of  the  most  enjoyable 
gatherings  in  a  long  while  and  was  not  restricted 
to  JARO  personalities  who  were  plentiful.  J. 
Arthur  Rank  had  several  talks  with  MGM's  Ben 
Goetz.  The  Sydney  Wynnes  sailing  on  the  same 
boat  for  their  first  look  at  the  U.  S.  and 
Canada — and  what  a  stiff  program  .they  have — 
took  advantage  of  the  occasion  to  say  au  revoir 
to  their  many  friends. 


For  the  record:  Over  75  miles  of  Techni- 
color film  were  shot  for  the  two-hour  Olympic 
Games  feature  which  E.  L.  will  release  .  .  . 
Irving  Berlin  told  me  at  the  MGM  reception 
that  he  is  composing  extra  numbers  for  the 
screen  version  of  "Annie  Get  Your  Gun"  and 
is  writing  a  new  show  called  "Stars  on  My 
Shoulder"  .  .  .  "Naked  City,"  despite  lack  of 
star  names,  is  doing  terrific  business  on  London 
release  .  .  .  Warners  have  whipped  "The  Un- 
suspected" back  into  the  west  end  after  with- 
drawing it  to  make  way  for  "Silver  River" 
which  it  now  replaces  .  .  .  Hollywood  scribe 
Ivy  Wilson's  "Hollywood  Album"  has  been 
published  in  London  .  .  .  Sam  Goldwyn's  "Best 
Year"  has  chalked  up  twenty-two  weeks  and  is 
still  going  strong  in  Dublin ;  not  bad  for  a  first 
run  since  the  population  is  under  the  half 
million  mark  .  .  .  Scots,  always  touchy  about 
their  country,  were  not  amused  at  JARO  hand- 
out describing  Margaret 

New  Theatres 


Denver — Emmett  Savard  and  Irving  Oilman  are 
building  two  drive-in  theatres  in  Greeley,  a  college 
town.  A.  B.  Smith  is  building  a  450-car  drive-in  at 
North  Platte,  Neb. 

St.  Louis — Lake  Edwards  of  Paducah,  Ky.,  is  build- 
ing a  500-car  drive-in  between  that  city  and  Benton, 
Ky.,  for  early  October  opening. 

Corona  del  Mar,  Calif. — Ralph  Wilmot  has  received 
a  permit  to  build  a  film  theatre  here  to  cost  $50,000. 

Erie,  Pa. — W.  W.  and  J.  Zeny,  owners  of  the  Ave- 
nue, plan  to  build  a  new  $40,000  theatre  here  on  East 
26th  Street. 

Salt  Lake  City — Joseph  L.  Lawrence  and  D.  K. 
Edwards,  who  will  own  the  new  theatre,  have  asked 
bids  for  the  erection  of  1,300-seat  house  at  31st  Street 
South  and  Highland  Drive. 

Olympia,  Wash. — Attorney  Thomas  O'Leary  an- 
nounced he  would  build  and  own  a  new  film  theatre  to 
be  built  here,  with  work  to  start  this  month. 

Des  Moines — Roy  M.  Warfield  will  start  building  an 
outdoor  theatre  to  cost  $250,000  at  Sioux  City,  la.,  as 
soon  as  the  architect  completes  the  plans.  H.  A.  Par- 
rott,  operator  of  the  Strand,  Milford,  la.,  plans  to 
build  a  drive-in  to  be  called  the  Lakeland,  a  mile  north 
of  that  city. 

Atlanta — A.  V.  Saunders  has  started  work  on  543- 
seater  in  Hartford,  Ala.  The  Wometco  circuit  has 
started  building  the  1,027-seat  Hialeah  in  Miami. 

Indianapolis — Syndicate  Theatres,  Franklin,  Ind.. 
will  build  a  750-car,  open-air  theatre  on  the  outskirts  of 
Columbus,  Ind. 

Hartford,  Conn. — A  600-car,  open-air  theatre,  the 
New  Haven,  has  been  opened  in  North  Haven,  by  the 
New  Haven  Drive-ln  Theatre  Corp.  The  Crovm  Oper- 
ating company  has  completed  the  450-seat  Crown  in 
New  Haven.  Thomas  Gerry  Buckley  and  his  mother 
have  completed  the  1, ISO-seat  General  Stark  Theatre, 
Bennington,  Vt. 

Minneapolis — Harold  Hansen  is  building  350-car 
drive-in  at  Sioux  Falls,  S.  D.  Mrs.  Roy  Secrest  plans 
to  build  a  new  theatre  in  Minneapolis. 

Los  Angeles — Jules  Seder  and  Howard  Goldenson, 
of  Lee  Theatres,  Inc.,  will  build  the  Encino  at  Encino, 
Calif.  Alex  Schreiber,  former  Detroit  theatreman,  stated 
he  would  build  three  theatres  here — the  first  at  West- 
chester and  Alley,  starting  in  November, 


(Continued  from  Page  24) 
Tivoli  and  "Mickey"  Nortown  and  Victoria. 

Marcus  Loew  Theatres,  Ltd.,  declared  a  $1 
third-quarter  dividend,  payable  Sept.  30,  making 
a  four  per  cent  annual  rate.  Company  operates 
the  Uptown  and  Loew's  here.  1  he  western 
section  of  Quebec  Province  will  have  its  use 
of  electricity  curtailed  during  the  winter  dim- 
out  period  in  Ontario. 

E.  S.  Coatsworth  has  resigned  as  Toronto 
branch  manager  for  the  National  Film  Board. 

Odeon  Theatres  of  Canada  has  opened  the 
Roxy  at  Owen  Sound,  Ont.,  where  it  competes 
with  the  company's  Odeon  as  well  as  with  two 
Famous  Players'  houses.  Odeon  has  started 
construction  of  a  660-seater  to  cost  around 
$75,000  at  St.  Thomas,  Ont.  Famous  Players  is 
making  alterations  in  the  Imperial,  Sarnia. 

LOUISVILLE  ~ 

Falls  City  Theatre  Equipment  Owner  W.  E. 
Carrell  will  attend  the  joint  equipment  dealers 
and  manufacturers'  convention  ■  in  St.  Louis 
Sept.  28-30.  Malcom  Wells,  stage  actor  and 
author  and  a  brother  of  Charlie  Wells  of  the 
Falls  City  Equipment  company,  has*  two  bids 
from  publishers  for  his  recently-completed 
novel.  A  native  of  this  town,  he  was  formerly 
with  the  Little  Theatre  company  here. 

Manager  Jackie  Lewis  of  the  Lincoln,  Hodg- 
enville,  Ky.,  has  returned  from  an  extended 
Colorado  vacation.  J.  E.  Elliott,  Jr.,  same 
theatre  is  touring  the  South,  including  Jackson- 
ville and  Miami  and  possibly  Havana. 

Andy  Anderson,  owner  of  several  indoor 
theatres,  has  opened  his  Starlight  drive-in  at 
Owensboro,  Ky.  Mr.  and  Mrs.  Frank  Heidel, 
owners,  expect  to  open  their  Pioneer  Theatre, 
Wartburg,  Tenn.,  within  30  days. 

Among  recent  visitors  on  film  row  were  Mr. 
and  Mrs.  E.  L.  Ornstein,  Edwin  St.  Clair,  Paul 
Sanders,  G.  M.  May,  A.  N.  Miles,  Clyde  Mar- 
shall, Sylvester  Raley,  J.  E.  Elliott,  Jr.,  George 
Lindsay  and  Louis  Chowning. 

MILWAUKEE 

Film  Classics  Division  Manager  Max  Roth 
visited  the  local  independent  offices.  Duke 
Melcher  of  the  Gallagher  Film  Service  vaca- 
tioned in  Canada  and  the  east.  Standard  Theatres 
District  Manager  F.  X.  Schlax  took  his  vaca- 
tion the  last  two  weeks  in  August.  William  Mick, 
formerly  downtown  manager  here  for  various 
circuits  and  for  the  past  eight  years  with  Na- 
(Continued  on  Page  26) 


Filmack^^ 


CIVES  YOU  THE 
BEST  VALUE  IN 

SPECIAL 

trailIrs 


1327  S  WABASH  AVE 


I 


THREE  COMPLETELY 
EQUIPPED  PLANTS 


"Voice  oi  Theatre  Speakers" 
fOE  HORNSTEIN  has  it! 


26 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


REGIONAL  NEWSREEL 


(Continued  from  Page  25) 
tional  Screen  tiervice  in  Texas,  has  resigned 
due  to  illness  and  will  go  to  Arizona  or  Cali- 
fornia for  his  health.  While  Leona  PfefTer  of 
Screen  Guild  Productions  was  vacationing  in 
Florida,  Miss  L.  Iserman  took  over  her  booking 
duties. 

Matt  Sullivan,  formerly  with  United  Artists' 
Buffalo  office,  has  succeeded  Max  Mazue  as 
local  manager  for  Film  Classics.  Eagle  Lion 
excliange  is  moving  into  Monogram's  old  of- 
fice on  North  8th  Street,  the  Monogram  ex- 
change having  moved  next  door.  Lt.  Com.  F.  L. 
De  Lorenzo,  son  of  Winnie  De  Lorenzo  of  the 
Independent  Film  Exchange,  has  left  for  the 
Naval  Air  Station  at  Pensacola,  Fla.,  where 
he  is  to  be  an  instructor  of  aviation. 

Caspar  J.  Chouinard  is  the  new  branch  man- 
ager in  Milwaukee  for  United  Artists,  replac- 
ing Robert  Allen,  resigned.  Chouinard  joined 
UA  as  booker  and  office  manager  in  Minneapolis 
in  1934  and  two  years  later  was  promoted  to 
salesman. 


COLUMBUS 


Long-winded  speeches  will  be  taboo  at  the 
Sept.  14-15  convention  of  the  Independent 
Theatre  Owners  of  Ohio  at  the  Deshler-Wallick 
Hotel  here.  Secretary  P.  J.  Wood  stated.  A 
meeting  of  small-town  exhibitors  will  precede 
the  business  sessions.  Questionnaire  on  the 
ratings  of  the  following  distributors,  Paramount, 
Columbia,  20th- Fox,  Loew's  (MGM),  Warner 
Bros.,  United  Artists,  RKO,  Monogram,  Re- 
public, Eagle  Lion,  Film  Classics,  Universal 
and  Selznick  Releasing  Organization  will  be  up 
for  discussion. 

Former  Chief  of  Service  at  Loew's  Ohio 
Tom  Paskell  is  here  on  furlough  from  Air 
Corps  service  in  Japan.  Ohio  Theatre  Lobby 
Artist  Frank  Tibbitts  will  have  a  one-man  show 
of  his  paintings  in  the  art  gallery  of  the  South- 
ern Hotel.  Mary  McGavran,  veteran  theatre 
editor  of  the  Ohio  State  Journal,  will  be  married 
Sept.  11  to  Editorial  Staffer  Harold  Koebel  in 
Cadiz,  O.  Children's  •  Hospital  Twig  No.  54 
sponsored  a  cartoon  show  for  children  at  the 
Grandview.  Ohio  Manager  Walter  Kessler  and 
wife  are  vacationing  in  Florida  and  Havana. 
MGM  Cincinnati  Assistant  Branch  Manager 
Harry  Sheeran  visited  Columbus  exhibitors. 
MGM  Salesman  Tom  Smiley  has  been  ill. 

A  64-year-old  man  seen  fleeing  from  the  home 
of  A.  Gail  Dumbauld,  United  Film  Service 
salesman,  was  questioned  by  police  on  the 
death  of  Mrs.  Dumbauld. 


ST.  LOUIS 


Board  of  directors  of  the  Motion  Picture 
Theatre  Owners  of  St.  Louis,  Eastern  Missouri 
and  Southern  Illinois  met  here  Monday  this 
week  to  perfect  plans  for  its  annual  convention 
at  the  Jefferson  Hotel,  Sept.  27. 

Mr.  and 'Mrs.  Harry  Pitner  will  reopen  the 
Uptown,  Fairfield,  111.,  after  being  closed  for 
the  summer,  on  Sept.  3.  Paul  Musser  and  C. 
Burdette  reopened  the  remodeled  and  redeco- 
rated Old  Trails  Theatre  at  Greenup,  111.  Aug. 
29.  Mr.  and  Mrs.  Art  Diller  have  changed 
the  name.of  the  improved  Town,  Lovington,  111.. 
which  they  recently  bought,  to  the  Diller. 

Mr.  and  Mrs.  Lawrence  Gorski  are  the  new 


New  Mirrophonic  Sound 
JOE  HORMSTEIN  Mom  iti 


Hot,  OK  Well! 

Baltimore's  recent  heat  wave,  which 
hit  the  lu2  mark  three  days  running,  al- 
lowed Loew's  Century  to  do  a  pabLc 
service.  City  Manager  Bill  Saxton  kept 
the  cooling  plant  running  all  night  and 
invited  the  public  in  after  the  last  show 
to  sleep  or  relax  in  the  house.  The  stunt 
garnered  newspaper  space  and  radio  time. 


owners  of  the  remodeled  Aloma,  Stewardson, 
111.  Mr.  and  Mrs.  Ronald  R.  Tolliver  of  Cisne, 
111.,  took  over  the  management  of  the  400-seat 
Louise,  Louisville,  111.,  on  Aug.  28,  and  re- 
opened it  Sept.  1  following  repairs  and  redeco- 
ration.  S.  E.  Pirtle  has  installed  new  air- 
conditioning  unit  in  the  300-seat  Gem,  Bards- 
town,  111. 

St.  Louis'  five  per  cent  admission  tax  was 
imposed  on  two  reviews  which  the  Veterans  of 
Foreign  Wars  gave  here  in  connection  with  its 
convention.  Chorus  of  the  St.  Louis  Municipal 
Opera  attended  a  showing  of  Grace  Moore's 
old  film,  "One  Night  of  Love,"  at  Ruby 
S'Renco's  Art  Theatre.  A.  E.  Miller  is  the 
Missouri  representative  of  Capitol  Records  Dis- 
tributing Company  of  Georgia  which  has  been 
allowed  to  do  business  in  this  state  as  a  "lor- 
eign  operation.''  Admiral  Richard  E.  Eyrd  at- 
tended the  showing  of  his  Antarctic  pictures  at 
the  Art  Theatre. 

RKO  District  Manager  Ray  Nolan  has  re- 
turned from  a  business  trip  to  the  west  coast. 
MarK  Raymond,  former  kKO  salesman  here, 
is  now  salesman  for  an  air  conditioning  com- 
pany in  Portland,  Ore. 

Owner  Emma  Cox  has  installed  air  condition- 
ing, put  in  two  new  rest  rooms  and  redecorated 
htr  Joy  in  Osceola,  Ark.,  and  redecorated  and 
improved  the  Gem,  same  city.  Remodeling  of 
Malco's  Central  'iheatre,  Hot  Springs,  Ark., 
has  been  completed ;  cost :  $30,000. 


NEW  YORK 


Members  of  the  Screen  Office  and  Professional 
Employes'  Guild  are  split  over  the  advisability 
of  conforming  with  the  Taft-Hartley  law  or 
not,  with  one  group  believing  it  is  the  wiser 
course  since  non-compliance  is  giving  the  Inter- 
national Alliance  of  Theatrical  Stage  Employes 
an  excuse  to  move  into  their  field.  The  matter 
has  to  come  up  to  a  general  meeting. 

Thirteen  firemen  were  felled  by  fumes  early 
Sunday  as  they  battled  to  control  a  blaze  which 
broke  out  in  the  export  shipping  room  of  RKO 
in  the  Film  Center  Building.  Several  reels  of 
film  were  reported  destroyed.  The  cause  of  the 
fire  was  undetermined. 

Filmrowites  on  vacation :  Mrs.  E.  Miranda 
to  the  Poconos ;  Harry  Newman.  May  Bolnick 
had  a  birthday  party  in  the  shipping  room  at 
United  Artists.  Sue  Hork  has  quit  the  row  to 
visit  a  sick  grandmother  in  Chicago.  George 
Weiss  is  the  new  assistant  shipper  at  United 
Artists.  Maria  Vincenza  Trotta,  daughter  of 
Vincent  Trotta  of  National  Screen  Service  and 
Mrs.  Trotta,  was  married  Aug.  28  to  Harold 
Douglas  Hall. 

John  Calvocoressi  and  Bernie  Menschall,  both 
formerly  connected  with  Skouras  Theatres  in 
Long  Island,  are  officers  of  the  new  Community 
Amusement  Corporation  of  Hartford,  Conn., 
which  has  taken  over  the  Dailey  Theatre  in 
Hartford  and  the  Plainfield  in  Plainfield,  N.  J. 
The  former  is  treasurer  and  the  latter  secretary. 

Jerome;  Britchey  has  opened  Westchester 
County's  first  drive-in,  the  500-car  Starlight 


on  Route  9,  Croton-on-Hudson.  Alterations 
have  been  completed  in  the  Reade  Oxford,  Plain- 
field,  N.  J.,  which  will  resume  vaudeville  in 
October. 

Frank  Goodale,  61,  for  years  manager  of 
Loew's  State,  Yonkers,  died  Aug.  26  in  St. 
Petersburg,  Fla.,  after  a  year's  illness.  He  was 
the  firat  man  to  fly  an  airship  across  the  Hudson 
in  1909. 

Bob  Sekoler  of  Lasker-Schwartz,  foreign  film 
national  booking  office,  has  become  engaged  to 
Sarah  Katz,  New  York  model. 

PHILADELPHIA  ~ 

Former  Tower  Theatre  Manager  Roy  Sul- 
lender  has  joined  Allied  Theatres  as  booker 
and  purchaser  with  Elmer  Hollander.  Screen 
Guild's  Harry  Brillman  is  offering  a  reward 
for  return  of  an  inscribed  garnet  ring  he  lost 
on  Vine  Street.  National  Film  Service  Secre- 
tary Rosetta  Saunders  returned  to  her  apart- 
ment after  work  last  week  to  find  the  premises 
had  been  entered  and  a  large  plaster  piggy  bank 
shattered  and  the  nearly  $1,000  it  contained 
stolen. 

Rosalie  Henkey,  20th-Fox  shipper,  announced 
that  she  was  married  during  her  vacation.  Mrs. 
Regina  Green,  former  United  Artists  booking 
clerk,  is  the  mother  of  a  son  named  James 
Patrick.  MGM  Booker  Dave  Titleman  spent 
part  of  his  vacation  moving  into  his  "dream" 
house.  RKO  Clerk  Marcia  Akman  vacationed 
in  Canada.  Roy  Rogers  and  his  rodeo  will  be 
seen  at  the  Arena,  Sept.  2-11.  MGM  Eastern 
Sales  Manager  Edwin  Aaron  visited  the  local 
exchange.  Ben  Amsterdam  and  I.  Epstein  cele- 
brated the  17th  anniversary  of  their  Atlantic 
Theatres.  Stanley- Warner  Contact  Manager 
Ellis  Shipman  observed  another  birthday. 

Mrs.  Benny  Harris  of  American  Film  was 
seen  around  the  exchanges  following  a  long  ill- 
ness. Columbia  Booker  Joe  Floord  is  receiving 
condolences  on  the  death  of  his  mother. 

The  80  some  exhibitors  who  attended  lun- 
cheon meeting  here  last  Monday  to  further  the 
Will  Rogers  Memorial  Hospital,  asked  for  per- 
mission to  have  a  trailer  and  to  take  up  theatre 
collections. 


 CHICAGO  

Eagle  Lion's  "Raw  Deal,"  which  the  Chi- 
cago censors  pinked  for  adults  when  booked 
for  the  Balaban  and  Katz  Roosevelt,  was 
booked  for  two  weeks  at  B&K  Apollo  after  EL 
prevailed  upon  the  censor  to  lift  the  adult  tag. 
Captain  Harry  A.  Fulmer  has  been  named  chief 
of  the  police  censor  bureau  and  Edward  Mueller 
a  member. 

The  Kling  Studios  is  planning  to  open  New 
York  offices  for  the  expansion  of  its  television 
department.  Jack  Leib,  director  of  its  film  de- 
partment, is  making  a  series  of  backgrounds 
for  some  state  publicity  films  and  a  commercial 
for  the  Searles  Laboratories. 

Ted  Tod,  Selznick  publicity  and  promotion 


For  Independents 

Stanley  Kane,  executive  director  of 
North  Central  Allied,  will  appear  before 
the  small  business  committee  of  the 
House  of  Representatives  which  will  be 
in  Minneapolis  Sept.  20-21.  Kane  will 
register  complaints  against  monopolistic 
and  unfair  trade  practices  and  will  offer 
a  prepared  statement  in  behalf  of  inde- 
pendent theatre  owners.  The  committee 
also  will  visit  other  key  cities. 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


27 


REGIONAL  NEWSREEL 


Drive-In  Music 

The  Family  Drive-In  at  Evansville, 
Ind.,  has  installed  a  Hammond  organ. 
Preceding  the  show  each  night,  there  will 
be  a  musical  program  to  entertain  pa- 
trons until  the  show  begins.  H.  M.  Cole- 
man, is  the  manager. 

executive,  Chicago,  will  marry  Dorothy  Horton 
of  Peoria,  111.,  cn  Sept.  16.  Sam  Emberis  re- 
tires from  National  Screen  Service  sales  stafT 
after  11  years  of  service. 

State  Fire  Marshal  John  H.  Craig  reports 
theatres  are  cooperating  with  him  in  putting 
over  fire  prevention  week,  Oct.  3-9,  and  that 
there  were  29  theatre  fires  in  Illinois  last  year 
with  a  total  loss  of  $170,135 — a  good  record. 

I  he  Jacksonville,  111.,  Majestic  reopens  Sept. 
IS.  The  Sherman  and  Lyric,  Sullivan,  Ind., 
are  getting  new  fronts.  Manager  Gene  Peffley, 
Tivoli,  Gary,  Ind.,  has  installed  1,200  new 
seats,  RCA  soundheads  and  an  air  conditioning 
unit. 

Ed  Erickson  has  been'  appointed  by  National 
Theatre  Advertising  President  Joe  Berenson  to 
cover  the  Kansas  City  territory,  and  Eddie  Sonz 
the  Florida  area. 


Koenigsreiter— He  May  Lose  His  Show 
But  He  Won^t  Lose  Public^s  Goodwill 


DENVER 


Bill  Williams  has  resigned  as  Film  Classics 
salesman  to  become  general  manager  for  the 
new  850-seat  Santa  Fe,  Santa  Fe,  N.  M.,  to  be 
opened  Oct.  17.  The  theatre  is  b;ing  built  by 
the  Santa  Fe  Theatre  Corporation,  headed  by 
Don  Beers,  Santa  Fe  automobile  dealer  at  a 
cost  of  $185,000. 

Tre  Vit,  racehorse,  owned  by  C.  U.  Yaegsr, 
owner  of  Atlas  Theatres,  broke  track  records 
while  photo-finishing  to  a  win  in  the  $23,000 
Great  Western  handicap  at  a  Chicago  race  track. 

Cinema  Amusements  has  bought  the  Moterena, 
North  Denver  drive-in,  from  Irving  Oilman. 
Paramount  Western  Division  Sales  Manager 
George  Smith  talked  with  the  local  staff  for  four 
days. 

Sam  Rosenthal,  owner  of  the  Bison,  Buffalo, 
Wyo.,  was  seriously  ill  with  pneumonia  in  a 
Sheridan,  Wyo.,  hospital.  Latest  reports  indi- 
cate improvement  in  his  condition. 

Hugh  Rennie,  Monogram  salesman,  is  re- 
cuperating at  home  after  an  ulcer  operation. 

PES  MOINES 

Earl  Manbeck,  Jr.,  Des  Moines,  has  pur- 
chased the  suburban  Forest,  Des  Moines.  James 
LT  Gillespie,  assistant  manager,  Orpheum,  Dav- 
enport, will  marry  Shirley  Hartkop  Sept.  11. 

J.  L.  Kennedy,  new  owner  of  the  New  Rial  to, 
Adel,  has  appointed  Jack  Kennedy  as  manager. 
Marion  Hesselink,  former  manager  of  the  New 
Rialto,  has  transferred  to  Kennedy's  Iowa,  Win- 
terset.  The  Campus  has  opened  at  Storm  Lake. 
Manager  W.  L.  Hill  announced  first  run  pic- 
tures for  evertings  with  no  matinees. 

R.  M.  Brown  has  repurchased  the  Roxy, 
Milton,  from  William  Keup,  to  whom  he  sold  it 
several  months  ago.  The  Nation,  at  Lost  Nation, 
has  suspended  indefinitely,  according  to  Man- 
ager Walter  Allen.  Kenneth  Hodges  has  sold 
the  ,Co?y,  Morning  Sun,  to  Clement  Dahl- 
heimer.  Milton  Troehler,  Orpheum  manager, 
SioUx^  City,  has  been  appointed  manager  of  the 
Davenport  Orpheum,  succeeding  John  Dostal, 
transferred  to  New  Orleans. 

P.  G.  Held,  70,  former  exhibitor,  died  at 
Griswold,  la.,  recently.  He  retired  from  the 
business  several  years  ago. 


Erwin  Koenigsreiter  of  Greendale,  Wis.,  may 
be  an  exhibitor  without  a  theatre  this  fall  if 
someone  outbids  him  when  the  theatre,  a  gov- 
ernment property,  is  put  up  for  sale. 

But  no  one  who  has  watched  him  will  ever 
think  he  is  an  exhibitor  without  showmanship, 
and  the  betting  probably  will  be  that  the  resi- 
dents of  Greendale  will  be  a  bit  incensed  if 
they  lose  him. 

To  be  more  explicit,  Greendale  is  a  govern- 
ment project  built  for  the  low-income  group 
whose  rentals  proved  a  bit  higher  than  the  low- 
income  group  was  willing  to  pay  and  is  now 
more  or  less  inhabited  by  the  better-than-low- 
income  group.  The  government  built  the  650-seat 
Greendaie  Iheatre  there  in  1938  to  provide  en- 
terta.nment  for  the  residents  of  this  suburban 
community  which  is  some  12  miles  out  of 
Milwaukee. 

Pudgy-cheeked,  smiling  Koenigsreiter  leased 
the  house  and  right  away  ran  into  resistance. 
1  he  residents  felt  ihat  it  was  "their  taxes  tnat 
kept  the  theatre  going,"  he  recalled  this  week, 
and  resented  the  operation  on  the  ground  that 
it  was  a  subsidy. 

Koen.gsreiter  may  have  had  some  private 
views  about  what  kind  of  subsidy  he  was  get- 
ting when  he  paid  Uncle  Sam  or  one  of  the 
Uncle's  departmental  nephews  some  $7,000  a 
year  rental,  but  he  made  no  issue  about  this 
and  instead  set  about  to  win  the  community. 

Community  Draw 

He's  been  so  successful  that  today  he  esti- 
mates that  about  50  per  cent  of  his  patronage 
comes  from  communities  around  Greendale — 
Hales  Corners,  Muskego,  St.  Martins,  Tess 
Corners,  West  Allis.  Further  be  has  reversed 
the  usual  practice  which  frequently  exists  in 
smaller  commun.ties  of  having  the  trade  pass 
him  by  to  go  to  the  "big  city"  down  the  line 
for  tncir  movies.  Patrons  from  Milwaukee  ac- 
tually come  to  his  theatre,  he  says ! 

How  did  he  do  it?  Well,  for  taking  an  in- 
terest in  civic  affairs  for  one  thing  and  by  mak- 
ing his  theatre  and  its  programs  part  of  the 
civic  life  for  another. 

His  outstanding  attraction  is  a  local  news- 


PROTEGE  AND  FORMER  BOSS.  G.  S. 
Eyssell  (r),  president  of  Radio  City  Music 
Hall  and  executive  manager  of  Rockefeller 
Center,  Inc.,  entertains  his  former  boss, 
Frank  L.  Newman,  Sr.,  at  luncheon  in  the 
Music  Hall's  studio  apartment.  Eyssell  first 
worked  in  the  show  business  in  Kansas  City 
under  Newman,  pioneer  exhibitor  in  that 
area  and  now  president  of  the  Evergreen 
State  Amusement  Corporation,  Seattle,  Wash. 


reel  which  he  films  on  16-mm.  himself,  making 
it  a  point  of  covering  all  events  around  the 
area,  including  weddings,  picnics  and  other  al- 
legedly "small  town"  news.  He  writes, his  own 
script,  does  his  own  cutting  and  even  provides 
his  own  comment. 

This  he  gets  to  the  screen  by  the  simple 
process  of  cutting  into  the  sound  system  with 
a  public  address  mike  and  running  the  comment 
off  as  his  reel  flashes  on  the  screen,  watching 
the  action  from  a  gap  in  the  curtain  behind  the 
last  row  of  seats. 

The  results  pay  dividends. 

Civic  Minded 

But  he  doesn't  stop  with  that.  Koenigsreiter 
has  entered  actively  into  every  kind  of  civic 
project.  He  is  chairman  of  the  village  public 
celebrations  committee.  Every  Easter  Sunday 
he  puts  on  a  village  church  service  in  the  thea- 
tre, using  appropriate  auditorium  decorations 
and  stationing  a  huge  cross  before  the  screen 
where  a  temporary  altar  is  erected. 

What's  more,  he  organized  a  baseball  team 
bearing  the  theatre's  name  and  registered  it  in 
the  Milwaukee  County  Suburban  League.  There 
isn't  an  affair  of  a  civic  nature  that  he  doesn't 
get  in  with  and  work  for.  And  that  doesn't  keep 
him  from  attending  to  his  own  business — show 
business — either.  He  has  advertising  and  exploi- 
tation ideas,  geared  to  the  size  of  his  patronage 
and  the  tastes  of  his  town.  He  keeps  an  up-to- 
date  mailing  list  with  over  4,000  names. 

It's  paid  off  he  finds.  The  exhibitor  whom  the 
folks  once  thought  as  subsidized,  is  now  part 
of  the  town  that  he  serves. 


Paiamount  Set  on  2  of  6 
For  Early  1949  Shooting 

Faramount's  Production  Chief  Henry  Gins- 
berg has  set  two  productions  for  the  shooting 
schedule  at  the  beginning  of  1949.  These  are 
"Under  the  Gun,"  with  Alan  Ladd  starring, 
and  "Dear  Wife,"  sequel  to  "Dear  Ruth,"  with 
William  Holden,  Edward  Arnold,  Joan  Caul- 
field,  Mona  Freeman  and  Billy  De  Wolfe. 

The  studio  schedule,  the  Ginsberg  announce- 
ment stated,  calls  for  four  others  to  be  ready 
for  the  cameras  early  in  the  new  year.  Currently 
Paramount  has  three  features  shooting,  with 
five  new  ones  to  start  between  now  and  Dec. 
31.  These  include  "Diamond  Haystack,"  Bing 
Crosby  and  Barry  Fitzgerald;  "A  Mask  for 
Lucretia,"  Paulette  Goddard,  John  Lund  and 
MacDonald  Carey  in  the  stellar  roles ;  Bob 
Hope's  "Easy  Does  It ;"  DeMille's  "Samson 
and  Delilah,"  and  "I'll  Never  Love  You,"  Betty 
Hutton  vehicle. 


'Now  Spccializingy 
in  Refreshment 

Service  for 


DRIVE-IN  theatres; 


SPORTSERVICE,  Inc.  MCOBSBRosi 
j  HURST  BLDG.  BUFFALO,  N.  Y. 


28 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


Hollywood  Newsreel 

West  Coast  Offices — 6777  Hollywood  Blvd.,  Hollywood  28,  Calii — Ann  Lewis,  Manager 


PRODUCTION  PARADE 

By  Ann  Lewis 

iniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


Studio  Roundup 


On  the  Republic  lot  Hunt  Stromberg  is  set- 
tling last  minute  details  on  his  latest  produc- 
tion "Too  Late  For  Tears,"  in  which  Republic 
Prexy  Herbert  Yates  is  understood  to  have  a 
financial  interest.  Production  is  scheduled  to 
start  the  second  week  in  September,  for  United 
Artists  release.  The  novel  angle  about  the  film 
is  that  Hal  Wallis  made  a  package  deal  with 
Stromberg  for  a  reported  $300,003  flat  for  the 
use  of  his  players  and  director.  Cast  includes 
Lizabeth  Scott,  Don  DeFore,  Kristine  Miller 
and  Wendell  Corey  with  Byron  Haskins  direct- 
ing. Stromberg  is  still  searching  for  a  top  male 
lead. 

*  *  * 

Arthur  Hammerstein  has  arrived  in  Holly- 
wood to  confer  with  Jerry  Fairbanks  regarding 
a  new  short  subject  which  will  feature  Hammer- 
stein's  numerous  inventions.  Short  is  slated 
for  Fairbanks'  "Unusual  Occupations"  series. 
For  a  new  series,  Fairbanks  just  signed  Leo 
White,  WB  contract  player.  White  will  star  in 
a  series  of  shorts  carrying  a  new  twist  on' 
animal  pictures — a  human  talking  to  animals  in 
the  zoo. 

*  *  * 

Latest  news  about  the  Paul  Henreid  deal  with 
Canadian  International  Screen  Productions 
brings  out  the  fact  that  the  first  of  the  pictures 
Henreid  will  make  will  be  an  adaptation  of 
"Jack  Hammer  Song,"  from  a  play  by  Millard 
Lampell.  Announcement  last  week  that  Allied 
Artists  would  release  these  films  was  the  result 
of  a  misunderstanding. 

^  ^ 

Dennis  O'Keefe  will  star  in  "Dark  Page"  for 
Edward  Small  and  Columbia  release,  as  the 
last  of  his  commitments  under  his  current  con- 
tract. It  is  reported  that  Small  is  negotiating 
for  Orson  Welles  to  co-star  with  O'Keefe  in 
this  filmization  of  Samuel  Fuller's  novel. 

*  *  * 

Richard  H.  Berger  starts  his  producer  job  at 
Paramount  with  the  signing  of  a  term  contract. 
For  the  past  two  years  Berger  has  been  a  pro- 
ducer at  RKO,  where  he  is  credited  with  the 
making  of  the  recently-released  "Rachel  and 
the  Stranger." 

*  *  * 

Ranald  MacDougall  just  completed  the  first 
draft  screenplay  of  "Dragger  Captain"  at 
Warner  Bros.  Screenplay  is  based  on  the  New 
Yorker  stories  by  Joseph  Mitchell.  Henry 
Blanke  will  produce. 

*  *  * 

Producer  Jan  Grippo  has  scheduled  "Safety 
Pins"  an  original  story  by  Arthur  Adamson,  as 
his  next  Bowery  Boys  film  for  Monogram. 
Gerald  Schnitzer  and  Charles  Marion  have  been 
signed  to  do  the  screenplay. 

*  *  * 

First  of  the  David  O.  Selznick-Sir  Alexander 
Korda  productions,  of  which  four  have  been 
definitely  scheduled,  will  be  "The  Third  Man" 
and  will  co-star  Joseph  Gotten  and  Valli. 
British  producer-director  Carol  Reed  plans  on 
starting  the  film  in  Vienna  this  winter.  The 


entire  picture  will  be  photographed  in  Europe, 
with  London,  Paris  and  Rome  among  the  loca- 
tions called  for. 

*  *  * 

The  much-postponed  "Daughter  of  Ramona" 
finally  gets  under  way  September  8th,  accord- 
ing to  word  from  Producer  Martin  Mooney. 
Set  for  the  leads  are  Philip  Reed,  Martha 
Vickers  and  Donald  Woods.  To  be  made  in 
Cinecolor  for  Film  Classics  release,  picture  will 
have  Robert  Callahan  serving  in  the  associate 
producer  capacity  with  Harold  Daniels  directing. 

*  *  * 

Former  actor  and  film  editor,  Peter  Scully, 
has  announced  the  formation  of  Mayfair  Pic- 
tures, with  a  releasing  deal  set  with  Monogram. 
First  picture  to  be  produced  by  Scully  will  be 
"The  Rainmaker,"  based  on  the  D.  D.  Beau- 
champ  stories  which  appear  in  Colliers  maga- 
zine. Film  will  go  before  the  cameras  the 
latter  part  of  September. 

*  *  * 

Virginia  Mayo  has  been  set  to  play  one  of 
the  starring  roles  in  Warner's  forthcoming  film 
"Colorado  Bound."  Raoul  Walsh,  who  will 
direct,  has  slated  the  picture  to  commence  the 
early  part  of  next  month.  Anthony  Veiller  pro- 
duces. 

*  *  * 

A  "different"  role  for  an  actor  was  given 
Frederic  Worlock,  when  Samuel  Goldwyn 
signed  him  to  portray  a  London  house  which 
speaks  for  itself  in  Goldwyn's  "Enchantment." 
.Although  the  part  is  strictly  classified  as  narra- 
tion, the  voice  of  the  house,  describing  itself 
and  what  has  occurred  within  its  walls,  is  heard 
both  at  the  opening  and  closing  of  the  picture. 


Luke  Returns  to  'Chan' 

Keye  Luke  returns  to  his  former  role  of 
"number  one  son"  of  the  Charlie  Chan  films 
under  a  long-term  contract  signed  at  Monogram 
over  the  weekend. 


Director  John  Huston  returned  to  Hollywood 
from  Havana — but  he  almost  didn't  make  it. 
While  he  was  in  the  Cuban  capital  filming  back- 
grounds for  Columbia's  "Rough  Sketch,"  two 
bank  robbers,  disguised  as  policemen,  escaped 
with  over  a  half -million  dollars.  The  day  be- 
fore the  robbery,  art  director  Gary  O'Dell  and 
Huston  had  thoroughly  "cased"  the  bank  prem- 
ises, and  still  man  Bill  Walling  had  photo- 
graphed it  inside  and  out.  To  make  things 
more  incriminating,  at  the  instant  the  robbery 
was  in  progress,  the  two  cops  supposed  to  be 
guarding  the  bank  were  across  the  street  ques- 
tioning Huston  as  to  whether  he  had  proper 
permits  to  make  movies  in  that  location.  Finally, 
the  Havana  police  telephoned  producer  Sam 
Spiegel  in  Hollywood;  it  took  an  hour  for 
Spiegel  to  convince  them  that  Huston  and  crew 
were  just  a  bunch  of  Holly woodians  and  not 
bank  robbers ! 

Another  director  at  Columbia  had  trouble 
last  week,  but  of  a  different  nature.  Gordon 
Douglas  was  confined  to  his  home  under  physi- 
cian's orders  and  Henry  Levin  took  over  "Mr. 
Soft  Touch"  directorial  duties.  Still  another 
megaphone  artist  —  Nicholas  Ray  —  had  some 
good  luck.  He  wound  up  25  days  of  shooting 
court  room  scenes  in  Humphrey  Bogart's 
"Knock  On  Any  Door"— the  longest  court  room 
scene  made  in  Hollywood  since  "Madame  X" 
and  "The  Trial  of  Mary  Dugan." 

Lois  Hall,  20-year-old  blonde  bombshell  from 
Minnesota,  was  selected  from  over  100  girls 
tested  for  a  "female  Tarzan"  in  Republic's 
special,  "Daughter  of  the  Jungle."  It  went  be- 
fore the  cameras  Aug.  27.  This  is  Miss  Hall's 
initial  film  appearance;  she's  a  champion  swim- 
mer and  diver,  which  will  come  in  handy.  Re- 
public also  started  "The  Missourians"  a  few 
days  earlier,  a  story  of  a  great  train  robbery 
in  the  early  70's. 

Actors  occasionally  complain  about  their 
roles,  but  there  wasn't  a  peep  on  this  score  from 
Dennis  Morgan  and  Jack  Carson  last  week 
when  they  checked  in  for  work  in  "Two  Guys 


New  Blood  Important,  Says  Veteran  Star  Bogart 

At  least  one  veteran  motion  picture  star  is  convinced  that  new  blood 
is  important.  Humphrey  Bogart,  who  has  formed  Santana  Productions 
in  association  with  Producer  Robert  Lord,  put  it  this  way  to  SHOW- 
MEN'S TRADE  REVIEW:  ,         ^  „ 

"I  believe  that  a  star  doesn't  have  to  have-  his  face  plastered  all  over 
the  screen  to  make  a  picture  successful.  The  important  thing  today  is 
the  vehicle."  And  "Bogie,"  as  he  is  affectionately  knowm,  is  making 
good  on  his  conviction  by  giving  newcomers  an  opportunity  in  "Knock 
On  Any  Door,"  which  Columbia  will  release. 

The  day  when  a  big  name  was  all  that  was  necessary  to  put  across 
any  kind  of  story  has  passed,  "Bogie"  believes.  Now,  he  points  out, 
it  is  considered  okay  for  a  star  like  himself  to  take  a  relatively  small 
role  if  it  means  a  successful  picture. 

The  Warner  Bros,  star  is  proud  of  his  independent  production 
venture.  It's  something  he's  always  wanted  to  do:  "I've  had  my  own 
ideas  of  what  should  go  into  a  production,  but  I've  never  been  able  to       Humphrey  Bogart 
get  them  across.  Now  it's  up  to  the  paying  public  as  to  how  far  I'll  get." 

Bogart  believes  the  quality  of  a  picture,  plus  its  name  draws,  are  more  important  than 
the  title.  However:  "We're  going  to  keep  "Knock  On  Any  Door,"  because  we  feel  many 
people  are  familiar  with  the  best-selling  book,  and  because  it's  a  swell  title,  ansrway."— 
JAY  GOLDBERG. 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


29 


SHOWMEN'S  SILHOUETTES  by  Dick  Kirschbaum  - 


'fiSCAPTA/Nor  His  high  school. 
CQosscDci/umy  rj^a<  team- 


PJ^<SlD£Nr,-£rAGL£  LION  riLHSJNC. 
HOUTHFUL,  ■£/y£QG£.TIC  AND  ^-FFIC/ENT 
•EKBCU  Tl  V-E,  WHO,  IN  4  Y^AQAND  A  ^ 
f^fi^ljr  AlA  S  L-ED  ^IS  COMPANY  TO  THE  ToP/' 


m>  iTi  UP 

TO  STAV/ 


V 


S/HC€^  ITS  ^mRT- 


Q£N£J^AL  COUNSEL  NSS- 


PICTURES  STARTED  LAST  WEEK 

REPUBLIC.  D-ughter  of  the  Jungle — Principals: 
Lois  Hall,  James  Cardwell,  Sheldon  Leonard. 
Director,  George  Blair. 

The  Missourians  (Trucolor) — Principals:  Wil- 
liam Elliott,  Adrian  Booth,  Andy  Devine.  Pro- 
ducer-Director, Joseph  Kane. 

TITLE  CHANGES 

"The  Tatlock  Millions"  (Para.)  now 
MISS  TATLOCK'S  MILLIONS. 
"Black  Velvet"  (U-l)  now 
RED  CANYON. 

"Call  of  the  Cactus"  (Mono.)  now 
OUTLAW  BRAND. 


and  a  Gal"  at  Warner  Bros.  Morgan  plays 
Morgan  and  Carson  plays  Carson  in  this  Tech- 
nicolor musical,  where  all  action  occurs  on  a 
movie  lot.  Another  bit  of  "type"  casting  took 
place  when  Director  Raoul  Walsh,  who  began 
in  the  industry  in  1912  as  an  actor  for  the  late 
D.  W.  Griffith,  was  set  to  portray  himself  in 
the  same  film.  In  the  same  opus,  directors 
Mike  Curtiz  and  King  Vidor  portray  themselves. 

Rose  Hobart  was  added  to  Paramount's  "A 
Mask  for  Lucretia"  and  veteran  thespian  Wil- 
liam Farnum  also  won  an  important  role.  At 
one  time  Farnum  was  the  highest-paid  star  in 
the  business,  and  is  now  making  a  comeback  as 
a  supporting  player. 

Radio  commentator  George  Fisher  will  watch 
a  beauty  contest  and  actually  get  paid  for  it! 
He  started  his  exacting  role  of  .  bathing  beauty 
announcer  in  "Joe  Palooka  in  The  Big  Fight" 
at  Monogram.  Over  at  Metro,  another  sport — 
baseball — was  the  center  of  attraction  as  direc- 
tor Busby  Berkeley  moved  his  "Take  Me  Out 
to  the  Ball  Game"  company  to  a  sound  stage. 

Samuel  Goldwyn  is  scheduled  to  start  his 
mountain-feud  story.  "Roseanna  McCoy,"  Sept. 
5,  though  at  this  writing. 


Finney  to  Share  Film's 
Profits  With  Youth  Units 

Producer  Edward  Finney  has  set  up  a  par- 
ticipation arrangement  under  which  recognized 
youth  organizations  will  receive  10  per  cent 
of  all  profits  paid  him  out  of  receipts  from  "The 
Prairie,"  a  feature  based  on  the  J.  Fenimore 
Cooper  Leatherstocking  Tales. 

"The  Prairie — Young  America"  fund  will  be 
held  in  trust  and  distributed — ^"to  make  better 
Americans  out  of  the  underprivileged  youth," 
the  announcement  states — from  the  main  office  of 
the  Bank  of  America  in  Los  Angeles. 


Louis  Weiss  Plans  Re-Make 

Louis  Weiss'  plans  for  his  return  to  the 
production  field  have  been  expanded  to  include 
a  remake  of  "Her  Unborn  Child,"  which  he  first 
produced  in  1930.  Plans  call  for  starting  the 
camera  work  late  this  autumn. 


Hollywood  Pact  for  Monte 

Paul  Monte,  Brazilian  screen  and  nightclub 
star,  is  now  a  contract  star  of  Columbia  and 
Horizon  Pictures,  the  John  Huston-Sam  Spiegel 
production  unit,  having  signed  a  long-term  pact 
that  begins  with  Monte's  appearance  in  "Rough 
Sketch." 


Headlines  Sell  Film 

Current  headlines  have  been  responsible  for 
keeping  "The  Iron  Curtain"  in  the  chips,  20th 
Century-Fox  claimed  in  New  York  this  week. 
The  headline  stories  of  the  un-American  Activ- 
ities Committee  hearings  have  caused  the  pic- 
ture to  pick  up  44.7  per  cent  in  the  past  month. 


Wanger  to  Have  8 

For  Release  in  18  Months 

Walter  Wanger  this  week  announced  eight 
pictures  for  release  within  the  next  eight 
months.  They  are:  "Tap  Roots"  (U-I),  "Joan 
of  Arc,"  (RKO)  ;  "Tulsa,"  "Reign  of  Terror," 
"Blank  Wall"— all  Eagle  Lion;  "The  Ballad 
and  the  Source,"  an  untitled  Greta  Garbo  and 
a  new  Susan  Hayivard. 


Fund  Over  the  Top 

The  Los  Angeles  area  has  raised  its 
quota  of  $10,000,000  for  the  United  Jew- 
ish Welfare  Fund,  Samuel  Goldwyn, 
president  of  the  Fund,  announced  to 
3,000  Fund  workers  and  guests  gathered 
in,  the  Philharmonic  Auditorium  on  the 
night  of  Aug.  27,  for  a  concert  at  which 
Artur  Rubinstein,  Lotte  Lehmann  and 
Joseph  Szigeti  -were  the  artists. 

Goldwyn  said  that  Los  Angeles  had 
"given  the  rest  of  the  country  a  goal  to 
shoot  at,"  and  revealed  that  the  area  had 
increased  its  annual  contribution  to  the 
$225,000,000  national  quota  more  "by  far" 
than  any  other  American  city. 


Welsch  Set  to  Produce 
First  Film  at  Republic 

Another  independent  came  into  the  already 
swollen  ranks  last  week  when  Howard  Welsch, 
former  Universal  producer,  announced  forma- 
tion of  Fidelity  Pictures  Corp.  Welsch  said  that 
financing  had  been  arranged  and  he  revealed 
that  Walter  Colmes,  who  has  been  making  films 
for  Screen  Guild  (he  did  "Burning  Cross"), 
will  be  associated  with  him  in  his  first  film. 
Others  in  the  Fidelity  organization  are  Robert 
Peters,  vice-president ;  Woodrow  Irwin,  secre- 
tary ;  and  attorney  Greg  Bautzer. 

The  first  of  6  features  planned  for  the  next 
18  months  will  be  made  at  Republic,  with  no 
release  set.  It  will  be  produced  in  Trucolor. 

Warners  Sign  Wilcox 

Frank  Wilcox  has  been  signed  by  the  Warner 
Bros,  studio  for  the  role  of  Gordon  Prescott  in 
its  picturization  of  Ayn  Rand's  novel,  "The 
Fountainhead,"  with  Gary  Cooper,  Patricia  Neal 
and  Raymond  Massey.  Henry  Blanke  will  pro- 
duce and  King  Vidor  direct. 


30 


SHOWMEN'S  TRADE  REVIEW,  September  4,  1948 


Box-OHice  Slants 

The  Creeper 

(Continued  from  Page  21) 
lover,  whom  she  had  accidentally  wounded, 
manages  to  regain  strength  to  shoot  the  mur- 
derer. The  culprit  had  been  a  lunatic  who  was 
experimenting  with  cats. 

Comment:  An  extremely  weird  film  that 
easily  can  claim  the  longest  footage  of  un- 
interrupted hysterics  in  some  time.  It  seems 
th^t  Janis  Wilson,  who  evidently  thinks  she 
is  a  cat  at  certain  moments  of  illusory  vi- 
sions, screams  piercingly  about  every  other 
minute.  The  film,  which  has  a  plot  that  is  as 
hazy  as  a  day  in  Pittsburgh,  tends  to  be 
depressing  rather  than  entertaining  Veteran 
thespians  like  Onslow  Stevens,  Eduardo 
Ciannelli  and  Ralph  Morgan  vainly  marshal 
their  talents  in  the  dolorous  proceedings.  If 
you  book  this  as  a  supporting  feature  be 
sure  you  date  it  carefully.  Its  frightening 
aspects  preclude  its  presentation  at  shows 
attended  by  children. 


Station  West 

RKO-Radio  Pictures        Drama       92  mins. 

AUDIENCE  SLANT:  (Adult)  A  com- 
petent all-around  picturization  of  a  Saturday 
Evening  Post  yarn  of  the  early  West  with 
Dick  Powell  doing  the  chief  shootin'  and 
ridin'  and  Jane  Greer  being  very  lovely  to 
look  at. 

BOX-OFFICE  SLANT:  The  Dick  Powell 
fans  and  the  pull  a  good  boss  opera  carries 
should  make  this  serve  well. 

Cast:  Dick  Powell,  Jane  Greer,  Agnes  Moorehead, 
Burl  Ives,  Tom  Powers,  Gordon  Oliver,  Steve  Brodie, 
Guinn  "Big  Boy"  Williams,  Raymond  Burr  and  Regis 
Toomey.  Credits:  Produced  by  Robert  Sparks.  Di- 
rected by  Sidney  Lanfield.  Screenplay  by  Frank  Fenton 
and  Winston  Miller  from  the  novel  by  Luke  Short. 

Plot:  When  two  soldiers  guarding  a  gold 
shipment  from  the  mining  town  are  mur- 
dered, Lt.  John  Haven  (Dick  Powell)  of  the 
Military  Information  Department  is  sent  to 
investigate  in  civilian  garb.  He  finds  that 
most  of  the  town  is  owned  by  Charlie,  and 
Charlie  is  a  very  beautiful  woman  who  sings 
in  the  saloon  and  gambling  hall.  Haven 
is  fascinated  by  Charlie,  but  suspects  her 
and  finally  reveals  she  plotted  the  robbery. 
Prince,  her  partner  who  is  in  love  with  her 
and  jealous  of  Haven  mortally  wounds  her 
while  trying  to  get  Haven.  The  latter  kills 
Prince  and  Charlie  dies   in   Haven's  arms. 

Comment:  This  picturization  of  a  Saturday 
Evening  Post  serial  which  had  a  lot  of 
readers,  has  been  made  into  a  satisfying 
western.  Dick  Powell  in  the  chief  role  is 
a  bit  more  serious  and  morose  than  neces- 
sary, but  his  lines  occasionally  give  him  a 
dry  humor  and  he  plays  with  deadly  earnest- 
ness the  part  of  a  tough  army  investigator. 
Jane  Greer  manages  to  combine  the  proper 
amount  of  sex  appeal  and  stoniness  to  make 
you  believe  she  could  do  all  the  ruthless 
things  the  plot  calls  for,  and  still  be  all- 
woman  in  her  emotions.  Raymond  Burr 
contributes  a  good  bit  in  the  role  of  a 
chicken-hearted  lawyer  who  is  caught  in  his 
own  mesh.  Agnes  Moorehead,  Burl  Ives 
and  Big  Boy  Williams  all  add  to  the  con- 
vincing portraits  of  the  early  westerners  in 
an  outpost  town.  This  is  for  everyone  who 
Hkes  a  good  man-hunt  and  a  love  which 
can  never  come  to  fruition.  While  this  usual- 
ly doesn't  include  the  ladies,  they  will  very 
likely  be  happy  to  string  along  on  the  pull 
of  Dick  Powell's  name. 


I  Surrender  Dear 

Coliunbia  Musical  67  mins. 

AUDIENCE  SLANT:  (Family)  Mediocre 
musical  that  has  inadequate  story  and  unin- 
spired performances. 

BOX-OFFICE  SLANT:  Can  get  by  on 
lower  half  of  double  bill  headed  by  serious 
drama. 

Cost:  Gloria  Jean,  David  Street,  Don  McGuire,  Alice 
Tyrrell,  Robert  Emmett  Keane,  Douglas  Wood,  Regina 
Wallace,  Byron  Foulger,  Jack  Eigen,  Dave  Garroway, 
Peter  Potter.  Credits:  Producer,  Sam  Katzman.  Direc- 
tor, Arthur  Dreifuss.  Original  screenplay,  M.  Coates 
Webster.  Additional  dialogue,  Hal  Collins.  Photogra- 
phy, Vincent  Farrar. 

Plot:  When  a  young  girl  singer's  father 
gets  his  notice  at  a  radio  station  where  he 
has  been  working  for  years,  his  replacement 
is  scheduled  to  be  a  popular  band  leader 


CONCESSIONS 


EXCELLENT  INVESTMENT  $25,000.00  advance 
for  5  year  concession  rights.  New  500  Car  Drive-In- 
Theatre.  Southern  Town  300,000  Population.  Box 
754,  Showmen's  Trade  Review,  1501  Broadway,  New 
York,  New  York. 


DRIVE-IN  EQUIPMENT 


SUCCESSFUL  DRIVE-INS  BUY  HERE  IN 
DROVES — Complete  sound  projection  outfits,  $1995.00 
up;  New  500  Watt  Western  Electric  Booster  Ampli- 
fiers, $650.00;  New  Dual  in  car  speakers  with  junc- 
tion box  and  transformer,  $19.95;  new  drive-way  en- 
trance and  exit  signs,  illuminated,  $18.75;  Burial  Cable, 
T/ic  ft.;  Special  4  conductor  neoprene  cable,  6c  ft.; 
Super  Snaplite  fl.9  lenses  increase  light  25  per  cent, 
from  $150.00;  40  in.  Weatherproof  reflex  horns  com- 
plete, $39.75.  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  St.,  New  York  19,  N.  Y. 


NEW  EQUIPMENT 


COMPARE  AND  SAVE!  Beaded  soundscreens  49c 
foot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theatre  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


DRASTIC  REDUCTIONS  DESPITE  INFLATION. 

Replacement  parts  for  Simplex  40  per  cent  off ;  Simplex 
BB  Movements,  $61.20;  Universal  splicers,  $4.25; 
Stereopticans,  $27.50;  Pump  type  extinguishers,  $6.95; 
Carbon  savers,  77c;  Jensen  12  in.  PM  speakers, 
$8.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95;  1500  Watt,  $5.95;  Film  cabinets,  $3.95  section; 
Soundfilm  amplifiers  including  record  player,  $124.75; 
Exhaust  fans,  10  in.,  $10.79;  12  in.,  $13.75;  16  in., 
$18.15;  24  in.,  3  speed  pedestal  fans,  $59.50.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


STUDIO  AND  PRODUCTION  EQUIPMENT 


2000W  FRESNEL  STUDIO  SPOTS,  $57.50;  MR 
type  2000W  on  rolling  stand,  $99.50;  Used  Auricon 
Recording  outfit,  $495.00;  Neumade  35-mm.  Filmracks, 
76  in.  high,  $39.50;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recording  & 
Studio  Camera  with  rackover,  magazines,  6  fast  Astro 
lenses,  4  position  amplifier,  4  mikes,  power  supply,  etc., 
reduced — $3,750.00;  Western  Electric  Preview  Maga- 
zines, $395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.; 
W.  E.  35-mm.  Sound  Moviola,  $795.00;  Mitchell  Ply- 
wood Blimp,  $149.50;  Neumade  Automatic  Film 
Cleaners,  $159.50.  Send  for  Latest  Catalog.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST. 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore. 
Dallas:  1109  Orchardlane.  Des  Moines,  Iowa. 


doing  a  disk  jockey  program.  The  girl  be- 
comes vocalist  for  the  band  leader,  mean- 
while, and  then  quarrels;  she  returns,  helps 
salvage  her  father's  job.  The  happy  ending 
comes  when  the  band  leader,  girl  and  father 
all  join  forces  on  a  new  air  show. 

Comment:  Mediocre  musical  that  has  an 
inadequate  story  and  uninspired  perfor- 
mances. Gloria  Jean  and  David  Street,  the 
leads,  aren't  strong  enough,  although  they 
both  have  pleasing  singing  voices.  Outstand- 
ing is  Don  McGuire,  who  lends  a  welcome 
job  of  comedy  relief  as  Street's  sidekick.  The 
title  is  a  good  one,  and  the  old-time  favorite, 
"I  Surrender  Dear,"  is  used  several  times  in  ' 
the  film.  Rest  of  musical  numbers  aren't  over- 
ly appealing.  In  spots  where  disk  jockeys 
Eigen,  Garroway  and  Potter  are  known,  ex- 
hibitors could  cash  in  on  their  popularity. 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Portfcn'd  5,  Oregon. 


FOR  SALE — Theatre  complete  with  new  brick  build- 
ing, 400  seats,  only  theatre  in  fast  growing  oil  town 
Southern  Arkansas.  Require  $25,000  cash,  balance  of 
$20,000  over  five  years.  Reply  to  Post  Office  Box  1191, 
Texarkana,  Texas. 


TOLEDO,  OHIO  NEIGHBORHOOD  THEATRE; 
600  cushioned  seats  recently  installed;  Western  Elec- 
tric Sound;  new  booth  equipment.  No  good  for  chain 
or  absentee  operation,  but  excellent  opportunity  for 
energetic  couple  or  partners.  Box  755,  Showmen's 
Trade  Review,  1501  Broadway,  New  York,  N.  Y. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  l-7i 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Showmen'* 
Trade  Review,  1501  Broadway,  New  York  18,  N.  T 


FOR  YOUR  BINGO  GAMES.  Controlled  or  un- 
controlled, die  cut,  play  right,  priced  right.  Saoiplcs  on 
request.  Premium  Products,  354  W.  44th  St.,  Krm 
York  18,  N.  Y. 


THEATRE  SEATING 


QUARTER  OF  A  MILLION  CHAIRS  sold  by  S.O.S. 
since  1926 — Here's  quality  and  low  price — 288  Andrews 
fully  upholstered  back,  boxspring  cushion,  good  as  is 
$4.95;  350  American  panel  back,  boxspring  cushion, 
rebuilt,  $5.25.  Plenty  others — get  Chair  Bulletin  15. 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 


USED  EQUIPMENT 


PRICES  UNBEATABLE!  Simplex  rear  shutter 
double  bearing  spiral  gear  mechanisms,  rebuilt  like 
new,  $275.00;  Strong  50  ampere  lamphouses,  excellent. 
$250.00  pair:  Pair  DeVry  XD  proiertors.  rcbMilt  and 
complete,  $745.00;  Buy  nothing — Compare  our  prices 
first!  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00.  Money  Back  Guarantee 
P.   Sabo.   916   N.   W.    19th   Ave  ,   Portland.  Oregon 


OUR  OFFICE  ISN'T  IN  OUR  HAT— but  in  a 
swell  new  building  to  serve  you  better — 22  years  of 
square  dealing.  Typical  values  complete  35-mm.  sound 
&  picture  equipment;  Dual  DeVry  ESF  2000  ft.  with 
amplifier,  speaker,  $595.00;  Holmes,  $695.00;  DeVry 
XDC  with  low  intensity  lamps,  $1995.00;  with  IKW 
arcs,  $2495.00;  closing  out  some  good  Simplex  heads, 
$69.50  up;  arc-lamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  S.O.S.  Cinema  Sup- 
ply Corp.,  602  W.  52nd  St..  New  York  19.  N.  Y. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  5  insertiont 
for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
mstructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW.  1501  Broadway,  New  York  18,  N.  Y. 


Feature  Booking  Guide 


TITLE  INDEX 

Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing. 

SHOWMEN'S    TRADE  REVIEW 


A 

Title  Company 

Abbott  &  Costello  Meet  Frankenstein.U-I 

Accused.  The   Para. 

Act  of  Violence  MGiM 

Adventures  of  Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL, 

Adventures  of  Silverado  Col. 

Affairs  of  a  Rogue  Col. 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

All  My  Sons  U-I 

All's  Well   Ind. 

Always  Together   WB 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

An  Innocent  Affair  UA 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

Anna  Karenina   20th- Fox 

Apartment  for  Peggy  20th-Fox 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona  Ranger   RKO 

Arkansas  Swing,  The  Col. 

Arthur  Takes  Over  20th- Fox 

Assigned  to  Danger  EL 

Atlantis.  The  Lost  Continent  U-A 

B 

Babe  Ruth  Story,  The  Allied 

Bad   Sister   U-I 

Baltimore  Escapade   RKO 

Barkleys  of  Broadway  MGM 

Behind   Locked   Doors  EL 

Berlin  Express   RKO 

Best  Man  Wins  Col. 

Best  Things  in  Life  Are  Free  MGM 

Best  Years  of  Our  Lives  RKO 

Beyond  Glory   Para. 

B.  F.'s  Daughter  MGM 

Big  Cat,  The  EL 

Big  City   MGM 

Big  Clork,  The  Para. 

Big  Fight,  The  Mono. 

Big  Punch.  The  WB 

Big  Sombrero,  The  Col. 

Big  Town  After  Dark  Para. 

Big  Town  Scandal  Para. 

Bill  and    Coo  Rep. 

Black  Bart   U-I 

Black  Eagle,  Story  of  a  Horse  CoL 

Blanche  Fury   EL 

Blonde  Ice   FC 

Blondie's    Anniversary   Col. 

Blondie's   Big   Deal  Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's  Secret   Col. 

Blood  on  the  Moon  RKO 

Bodyguard   RKO 

Borroweft    Trouble   UA 

Boston  Blackie's  Chinese  Venture . .  Col. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,  The  MGM 

Broken    Journey   EL 

Brothers.  The   U-I 

Brothers  in  the  Saddle  RKO 

Bungalow  13   20th-Fox 

Bush   Christmas   U-I 

c 

Caged  Fury   Para. 

Calendar,  The   EL 

Call  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  ..   Mono. 

Canadian   Pacific   20th-Fox 

Canon  City  EL 

Captain   from   Castile  20th-Fox 

Captain  Boycott   U-I 

Casbah   U-I 

Cass  Timerlane   MGM 

Caught   MGM 

Challenge.  The   70fti-Fo. 

Checkered  Coat.  The  ynn,.!'^. 

Chicken    Every   Sunday  20th-Fo» 

Cleopatra  Arms   

Code  of  Scotland  Yard  Rep. 

Connecticut  Yankee,  A  Para. 

forridor  of  Mirrnrs   I'-' 

Counterfeiters.  The   aoth-l^o- 

Countess  of  Monte  Cristo  I'-' 

Coroner  Creek  Col. 

Cover-Up   UA 

Creeper.  The   aoth-"".- 

Crime  Doctor's  Diary  Col. 

Criss-Cro<iB   U-T 

Crv  of  the  City  20th-Fox 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  "C:  Cinecolor,  'M:  Magnacolor, 


*U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  is 
indicated  by  letters  following  titles:  A — Adutt;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  (Doc)  Documentary 

(G)  Gangster  (M)  Musical 

(H)  Horror  (W)  Western 
(My)    Mystery  (Wa)  War 

(See  final  page  of  Guide  for  Re-Issues) 


ALLIED  ARTISTS  current 

8  Dude  Goes  West,  The  (C)F  e.  Albert-G.  Storm-J.  Gleason 


Time 
Mins. 
....  87.. 

5  Hunted,  The    (D)A  Preston  Foster-Belila    85.. 

7  Panhandle  (W)F   r.  Cameron-C.  Downs   84.. 

6  Smart  Woman    (D)A  b.  Aherne-C.  Bennett-B.  Sullivan  93.., 

4  Seng  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long  85... 

COMING 

10  Babe  Ruth  Story,  The  (D)F  w.  Bendix-C.  Trevor-C.  Bickford  111.. 

Last  of  the  Badmen  b.  Sullivan-M.  Reynolds-B.  Crawford  

Strike  It  Rich  r.  Cameron-B.  Granville  

When  a  Man's  a  Man  g.  Madlson-R.  Calhoun-G.  Storm  


Rel. 

Date  Refer  to 

8/15/48   b5/l/48 

4/7/48   b2/7/48 

2/22/48   b2/14/48 

4/30/48   b3/13/48 

1/31/48   bll/8/57 

9/6/48   b7/24/48 

 a8/21/48 


ASTOR  PICTURES 

Battling  Marshal   Dave  "Tex"  O'Brien-Buzzy  Henry......  0...  12/20/47  New  Release 

Deadlme   Sunset  Carson-Pal  Starling   64. .  .4/15/48. New  Release 

Fighting  Mustang  Sunset  Carson-Pat  Starling   62... 3/1/48  .  .New  Release 

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling  

Sunset  Carson  Strikes  Back   Sunset  Carson-Pat  Starling  

Western  Terror   Sunset  Carson-Pat  Starling  


COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan  73. 

Arkansas   Swing,   The  H.  Hot  Shots-G.  Henry-S.  Hart   63. 

Best  Man  Wins   (C)F  E.  Buchanan-A.  Lee-R.  Shayne   73. 

Black  Arrow,  The   (D)F  L.  Hayward-J.  Blair-G.  Macready   76 

Blondie's  Anniversary    (C)F  P.  Singleton-A.  Lake-L.  Simms   67. 

Blondie's  Reward  (C)F  Singleton-Lake-Simms-Kent    68. 

Coroner  Creek  'C  (D)A  R.  Scott-M.  Chapman-G.  Macready   90, 

Devil  Ship    (D)F  Richard  Lane-Louise  Campbell  62. 

fuller  Brush  Man,  The  (C)t  .  Red  Skelton-Janet  Blair   93, 

Glamour  Girl   (M)F  G.  Krupa-V.  Grey-M.  Duane  "..68. 

I  Love  Trouble  (My)  A   .   F.  Tone- J.  Blair- J.  Carter   94, 

It  Had  to  Be  You  (C  D)  A  Ginger  Rogers-Cornel  Wilde  98. 

Lady  from  Shanghai,  The  (My) A  Rita  Hayworth-Orson  WeUes.....   87, 

Lost  One,  The  (0)A    Nelly  Corradi-Gino  Matlera  *.*  84. 

Lulu  Belle  (D)  D.  Lamour-G.  Montgomery-A.  Dekker.  87 

Mary  Lou  (M)F  r.  L^wery-J.  Barlon-G.  FarreU  65. 

Mating  of  Millie,  The  (Oh  G.  Ford-E.  Keyes-R.  Randall  ..  85 


My  Dog  Rusty  (D)F  T.  Donaldson-J.  Utel-J.  Lloyd. 

Port  Said  (D)A  Gloria  Henry- WUliam  Bishop  . 

Prince  of  Thieves  'C  (D)!  J.  Hall-P.  Morison-A.  Jergens  

Relentless  'T  (D)F  R.  Young-M.  Chapman-W.  Parker. 

Return  of  the  WhisHer  (My)f  M.  Duane-L.  Aubet-R.  Lane  

Rose  of  Santa  Rosa  Hoosier  Hot  Shots-E.  Noriega  

Sign  of  the  Ram,  The  (D)A  S.  Peters-A.  Knox-P.  Thaxler  

Song  of  Idaho  (M-C)F  Hoosier  Hot  Shots-Klrby  Grant... 

Strawberry  Roan,  The  '*C  (W)F  G.  Autry-G.  Henry-J.  Holt  

Swordsman,  The  'T  (D)F  L.  Parks-E.  Drew-G.  Macready  

Thunderhoof   (D)F   P.  Foster-M.  Stuart-W.  Bishop... 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  

Trapped  By  Boston  Blackie  (M)  C.  Morris-J.  Vincent-R.  Lane  

Walk  a  Crooked  Mile  ..Dennis  O'Keefe-Louis  Hayward... 

Woman  from  langiers.  The  (D)A  A.  Jergens-S.  Dunne-M.  Uuaiie  

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan.. 


.  64, 
.  68. 
.  72. 
.  93. 
.  61. 
.  65. 
.  84. 
.  67. 
.  76 
.  81. 
.  76. 
109. 
.  78. 


..3/25/48   b5/8/48 

..7/29/48   

..5/6/48   b5/22/48 

..Aug. '48   b7/3/48 

..12/18/47   bl/3/48 

..6/3/48   b8/21/48 

..July  '48   b6/5/48 

..12/11/*?  ...bl2/20/4? 

..June  '48  b3/8/48 

..1/16/48   bl/3/48 

..Jan.  '48  ....bl (10(48 
..Dec.  '47  ...blO/25/47 
..May  '48  ....b4/17/48 

 b4/3/4« 

..Aug. '48   b6/12/48 

..1/23/48   b2/28/48 

..Apr.  '48  ....b3/13/48 

..4/8/48   b6/12/48 

..4/15/48   b5/15/48 

..Jan.  '48  b3/6/48 

..2/20/48   bl/17/48 

..3/18/48   b4/3/48 

..12/25/47  

.  .Mar.  '48  b2/7/48 

..3/30/48   b4/10/48 

..Aug. '48  ....b4/24/48 

..1/9/48   blO/11/47 

..7/8/48   b7/10/48 

..2/27/48   bl/24/48 

..5/13/48   b6/19/48 

. .  Sept.  '48   

..2/12/48  ...... b3/6/48 

..2/5/48   b5/29/48 


COMING 


Affairs  of  a  Rogue  (D)A  Jean-Pierre  Aumont-Joan  Hopkins  111  b5/8/48 

Big  Sombrero,  The  *C  Gene  Autry-Elena  Verdugo  a9/20/47 

Blondie's  Big  Deal  P.  Singleton-A.  Lake-L.  Simms  

Black  Eagle,  The  Story  of  a  Horse  W.  Bishop-V.  Patton-G.  Jones  9/16/48   a7/3/48 

Blondie's  Night  Out  (C)  P.  Singleton-A.  Lake-L.  Simms  al/10/48 

Blondie's  Secret   Singleton-Lake-Kent-Simms  a7',S'48 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone..  a7/17/48 

Crime  Doctor's  Diary  Warner  Baxter-Lois  Maxwell  

Dark  Past,  The  William  Holden-Lee  J.  Cobb  a7/10/48 

Gallant  Blade  *C    (D)  Larry  Parks-Marguerite  Chapman  a2/21/48 

Gentleman  From  Nowhere  (My)F  Warner  Baxter-Fay  Baker   66... 9/9/48   b8/14/48 

Her  Wonderful  Lie  Janis  Carter-Marc  Piatt  

I   Surrender  Dear  Gloria  Jean-David  Street  aa/15/4ll 

Jungle  Jim   J.  WeissmuUer-V.  Grey-L.  Baron  

Knock  On  Any  Door  H.Bogart-J.  Derek-G.Macready-S.Perry  

Ladies  of  the  Chorus..  A.  Jergens-R.  Brooks-M.  Monroe  a7/3/48 

Law  of  the  Barbary  Coast  R.  Shayne- A.  Jergens-S.  Dunne  

Loaded  Pistols  Gene  Autry-Barbara  Britton  a7/3/48 

Lone  Wolf  and  His  Lady  Ron  Randell-June  Vincent  

Loser  Take  All  C  Mitchell- J.  Nigh-B.  Edwards  a6/12/48 

Lovers,  The   Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen,  The  *T  (D)A  R.  Hayworth-G.  Ford-R.  Randell   97  b8/21/48 

Man  from  Colorado,  The  *T  (D)  Glenn  Ford-Ellen  Drew-Wm.  Holden  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford-A.  Tyrrell  a6/12/48 

Mr.  Soft  Touch  G.  Ford-E.  Keyes- J.  Ireland  

Racing  Luck   Stanley  Clements-Gloria  Henry  a7/17/48 

Return  of  October,  The  *T  (C)  Glenn  Ford-Terry  Moore  

Ridin'  the  Old  Pine  Trail   Gene  Autry- Jimmy  Lloyd  

Rough  Sketch   Jennifer  Jones- John  Garfield  

Rusty  Leads  the  Way  (D)F  T.  Donaldson-S.  Moffett-J.  Lltel   58  b7/31/48 

Rusty  Saves  a  Life  T.  Donaldson-G.  Henry-S.  Darme  a7. 10/48 

Singin'  Spurs  Hoosier  Hot  Shots-Patricia  White  9/23/48   

Slightly  French   Lamour-Carter-Parker-Ameche   a5/8/48 

Smoky  Mountain  Melody  Roy  Acuff -Smoky  Mountain  Boys  

Song  of  India  Sabu-T.  Bey-G.  Russell  a7/31/48 

Triple  Threat   Tod  Pro  Football  Stars  ...9/30/48   


Undercover  Man   G.  Ford-N.  Foch  a7/31/48 

Untamed  Breed,  The  *C  S.  Tufts-B.  Britton-G.  "G."  Hayes  a6/5/4H 

Wings  Westward  *C  Gene  Autry- Jimmy  Lloyd  a7/31/48 

Walking  Hills.  The  R.  Sr.ot.t-E.  Raines-W.  Bishop  a(/3/'lo 

Westerns 

Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Burnette   55... 7/1/48   

Challenge  of  the  Range  Charles  Starrett-Smiley  Burnette  

El  Dorado  Pass  Charles  Starrett-Smiley  Burnette  

Phantom  Valley   Charles  Starrett-Smiley  Burnette    52... 2/19/48   

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette. 


Six  Gun  Law  (W)  ...C.  Starrett-S.  Burnette  54.. 

Trail  to  Laredo  C.  Starrett-S.  Burnette-J.  Bannon  54.. 

West  of  Sonora  Charles  Starrett-Smiley  Burnette  55.. 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54., 

EAGLE  LION  current 

812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey-Sutton    83., 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice   66., 

826  Canon  City  (Doc)  A   8.  Brady-J.  Corey-\V.  Bissell   82.. 

8;?4  Close -Up   Alan  Baxter-Virginia  Gilmore   76., 

820  Cobra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61.. 

817  Enchanted  Valley,  The  'C  (D)F  '.  A.  Curtis-A.  Gwynne-C.  Grapewin   77. 

810  Heading  for  Heaven  (C)F  S.  Erwin-G.  Farrell   71. 

Hollow  Triumph   (D)A  Paul  Henreid-Joan  Bennett   83.. 

Lady  at  Midnight  (My)F  R.  Denning-F.  Rafferty-J.  Searle  59.. 

808  Linda  Be  Good  (C)A  E.  Knox-J.  Hubbard-M.  Wilson   6«. 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Bari   71. 

825  Mickey  *C  (OF  L.  Butler-B.  Goodwin-I.  Hervey   87., 

819  Noose  Hangs  High  (OF  Abbott-Costello-Downs-Calleia    77. 

830  Northwest  Stampede  *C  (C)F  J.  Leslie-J.  Craig-J.  Oakie  79.. 


.1/9/48 
.8/12/48 
.3/25/48 
.5/13/48 


Newton-A.  Guinness-K.  Walsh  116. 

Mills-J.  Greenvvood-E.  Cliapman   85. 

Ireland-J.  Randolph-R.  Bohnen   70. 

O'Keefe-C.  Trevor-M.  Hunt   79. 

Scott -L.  Hayward-D.  Lynn  102. 

Ford- J.  Vincent-R.  Scott   70. 


.2/7/48   b2/28'48 

.5/19/48   a4/17'48 

.6/30/48   b6/26/48 

.6/9/48   

.4/24/48   b5/22/48 

.3/27/48   b4/3/48 

.1/17/48   bl2'2n  47 

.8/30/48   b8/14/48 

.8/8/48   b7/31/48 

.1/3/48   bll/1/47 

.3/6/48   b4/3  4« 

.6/23/48   b6/19/48 

.4/17/48   b4/in/-l^ 

.7/28/48   b7/3/48 

.7/14/48   b7/3/48 

..3/20/48   b9  6/47 

.5/5/48   b7/17/48 

.5/26/48   b5/ 22/48 

.4/3/48   b4/3/4R 

.7/2/48   b7/24/48 

.1/31/48   b4'12  47 

..7/7/48   b8/7/48 

..6/2/48   bo/ 15/48 

..1/10/48   bl2/20/47 

.2/28/48   b5/17/47 


828  Oliver  Twist  {D)F  R. 

818  October  Man,  The  (D)A  j. 

813  Open  Secret  (D)A  J. 

822  Raw  Deal    (D)A  D. 

816  Ruthless   (D)A   ,  ..Z. 

829  Shed  No  Tears  (D)A  W. 

811  Smugglers,  The  *T  (D)A  Michael  Redgrav«>-Jean  Kent   85. 

827  Spiritualist,  The   (D)A  T.  Bey-L.  Bari-C.  O'Donnell   78. 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men   (D)F   Dennis  0'Kee£e-Mary  Meade   91. 

814  Take  My  Life  (D)F  Greta  Gynt-Hugh  Williams   80. 

COMING 

Adventures  of  Gallant  Bess  *C  (D)F  C.  Mitchell-A.  Long-F.  Knight   73  b7/31/48 

Pflii'irl    l.'ickeri   Doors  L.  Bremer-R   Carlson-T.  Henry  a?/Ui/4» 

Big  Cat,  The  *T  L.  McCallister-P.  A.  Garner-P.  Foster  a8/28/48 

Blanche  Fury  *T  {D)A  V.  Hobson-S.  Granger   95  b3/20/48 

Broken  Journey  {D)A  P.  Calvert-M.  Grahame-F.  L.  Sullivan. .  89... 9/12/48   b4/24/48 

Calendar,  The  (C)A  Greta  Gynt-John  McCallum 

In  This  Corner  Scott  Brady-Anabel  Shaw.. 

It  Always  Rains  on  Sundays   G.  Withers-J.  Warner  

Let's  Live  a  Little   Hedy  Lamarr-Robert  Cummings    a6/5/48 

Man  Wanted   •  Anabel  Shaw-Robert  Lowery    

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F  Lederer  

Mr.  Perrin  and  Mr.  Traill  (D)A  D.  Farrar-M.  Goring-G.  Gynt   92  b8/28/48 

Parole   Turhan  Bey-Michael  O'Shea  a8/21/48 

Phdri  Vance"'  Peril   W.  Wrisht-L.  Belasco  R.  AmPS  b1  2.=)  47 

Red  Shoes,  The  *T  (D)A  A.  Walbrook-M.  Goring-M.  Shearer  134  b7/31/48 

Red  Stallion  in  the  Rockies  *C  Red  Stallion-Arthur  Franz  

Reign  of  Terror  R.  Cummings- A.  Dahl-R.  Basehart  

Strange  Mrs.  Crane,  The  M.  Lord-P.  Watkin-J.  McGuire  

29  Clues  Scott  Brady-Richard  Basehart  a7/10/48 

Tulsa  'T   S.  Hayward-R.  Preston-P.  Armendariz  

Westerns 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates  

liun  Fishier  Lash  LaRue-Fuzzy  St.  John-Mary  Scott.  . . . 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54 

857  Prairie  Outlaws   F  Dean-R.  Ates-J.  Holt   57 

858  Tioga  Kid,  The  (W)F  h.  Dean-R.  Ates-J.  Holt   54 

854  Tornado  Range   (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt   56 

855  Westward  Trail,  The  {W)F  E.  Dean-R.  Ates-P.  Planchard   56 


79  b6/5/4K 

62  a6/5/48 

92  bll/29/4'. 


55...  1/24/48  ...bH/22/47 

 al2/18/47 

.4/10/48   b3/27/48 

.5/12/48   

.6/17/48   b3/20/48 

.2/21/48   2/21/48 

.3/J3/48   b3/13ArB 


FILM  CLASSICS 


CURRENT 


Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige  

Date  With  Murder,  A  John  Calvert-Catherine  Craig  

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61, 

Discovery  (Doc)F   Admiral  Byrd-Members  of  Expedition.  74 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76 

Furia  (D)A   Isa  Pola-Rosanno  Brazzi   89, 

Inner  Sanctum   Mary  Bsth  Hughes-Charles  Russe.ti  

Miraculous  Journey  *C  (D)F  R.  Calhoun-A.  Long-V.  Grey   76 

Money  Madness   H.  Beaumont-F.  RalTerty-H.  Warde   73, 

Sofia  *C   Gene  Raymond-Sigrid  Gurie  

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd  

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)A  Adolph  Hitler-Eva  Braun   62 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90 


73. .  .May  '48 


.Apr.  '48 
.Jan.  '48 
.Jan.  '48 
.Jan.  '48 


.  .b5/22/4R 
. .a8/28/48 
. . b3/2U/48 
. .b4/24/48 
. . .bl/3'48 
.blO/25/47 


82. 
63. 


.Sept.  '48 
.Apr.  '48 
.Sept.  '48 
.May  '48 


. .b8/14/48 
.  ..h4'3'48 
. .b8/28/48 
. .b4/24/48 


.May  '48 
.Jan.  '48 


.b5/22/48 
.bl/17/48 


METRO-COLDWYN-MAYER  current 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick  

820  B.  F.'s  Daughter  (D)A  B.  Stanwyck-Heflin-C.  Coburn  

827  Big  City   (D)M  M.  O'Brien-R.  Preston-D.  Thomas. 

819  Bride  Goes  Wild,  The  (C)F  v.  Johnson-J.  Allyson-B.  Jenkins.. 

813  Cass   Timberlane    (D)A  Spencer  Tracy-Lana  Turner  

829  Easter  Parade  *T(M)F  J,  Garland-F.  Astaire-P.  Lawford. . 


.  76.  . 
.108. . 
.103. . 
.  97.. 
. 119. . 
-.103.  . 

831  Date  With  Judy,  A  *T  (C)F  W.  Beery-J.  Powell-E.  Taylor  113.. 

810  Good  News   (M-C)F  *T  June  Allyson-Peter  Lawford   95.. 

815  High  Wall    (D)A  R.  Taylor-A.  Totter-H.  Marshall   99., 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113.. 

814  If  Winter  Comes  (D)A  W.  Pld^eon-D.  Kerr-A.  Lansbury   97.. 

809  Killer  McCoy  (D)A  M.  Rooney-A.  Blyth-B.  Donlevy  104.. 

825  Pirate,  The  *T  (M)A  ,T.  Garland-G.  Kelly-W.  Slezak  102.. 

830  Search,  The  (D)F  Montgomery  Clift-Aline  MacMahon  105. 

708  Show-Off,  The   (OF  R.  Skelton-Marilyn  Maxwell   83. 

902  Southern  Yankee,  A  (C)F  R.  Skelton-B.  Donlevy-A.  Dahl   90. 

824  State  of  the  Union  S    Tracy-K.  Hepburn-V.  Johnson  124. 

821  Summer  Holiday  *T  (OA  Rooney-De  Haven-Huston-Morgan    92. 

816  Tenth  Avenue  Angel  (D)F  >t   O'Brien-A.  Lansburv-G.  Murphy..  .  74. 

817  Three  Daring  DauEhters  *T  (MIF  J.  MacDonald-J.  Iturbi-J.  Powell  115. 


.Mar.  '48 
.Apr.  '48 
.June  '48 
.  .Mar.  '48 
.  .Jan.  *48 
.  .  July  '48 
.  .July  '48 
.  .Dec.  '47 
,  .Feb.  '48 
.  .May  '48 
.  .Jan.  '48  . 
.  .Dec.  '47  . 
.  .June  '48 
.  .Aug.  '48 
.  .Dec.  '47 
.  .Sept.  '48 
.  .Apr.  '48 
..5/20/48  . 
.  .Feb,  '48 
. .  Mar.  '48 


 b2/7/48 

, ...b2/21/48 
. . . .b3/27/48 
,  ...b2/28/48 
....bll/8/47 
. . .b5/29/48 
. . . .b6/19/48 
,  . .  .bl2,/6/47 
. . .bl2/20/47 

 b4/10/48 

. . .bl2/27/47 
. . .blO/25/47 

 b4/3/48 

. ...b3/27/48 
. . .  .b8/18/n 

 b8/7/48 

. ...b3/27/48 
. ...b3/13/48 
....bl/17/48 
. ...b2/14/48 


SHOWMEN'S    TRADE  REVIEW 


Title  Compani 

D 

Daisy  Kenyon   20th-Fo» 

Dangerous  Years   2Dth-Fos 

Daredevils  of  the  Clouds  Rep 

Dark  Past   Col 

Daughter  of  Darkness  Para 

Daughter  o£  the  Jungle  Rep. 

Date  With  Judy,  A  MGM 

Date  With  Murder,  A  FC 

Dead  Don't  Dream,  The  UA 

i>ear   Murderer   Ul 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fo» 

Design   for   Death.  RK0 

Devil's  Cargo   FC 

Disaster  '.Para. 

Discovery   pc 

norirs  of  New  Orleans  '..Mono. 

Double  Life,  A  UI 

Down  to  the  Sea  in  Ships  20th-Fox 

Dream  Girl   Para. 

Drums  Along  the  Amazon  .Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznicb 

Dulcimer  Street  U-1 

Dynamite   Para 

E 

Easter  Parade   MGM' 

Embraceable  You   WB 

Emperor   Waltz,    The  ."Para. 

F.nrhanted   Valley   KL 

Enchantment   !rKO 

End  of  the  River   '  .  UI 

Escape   2o'th-Fo3i 

Kvery  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  Rep. 

F 

Fallen  Idol,  The  20th-Fox 

False  Paradise   UA 

Fame  Is  the  Spur  .!u-I 

Fa  mil  V  Honeymoon    U-I 

Fan.  The   20th-Fo« 

Far  Frontier  Rep. 

Feudin',  Fussin'  and  A-Fightin'  U-i 

Fighter  Squadron   WB 

Fighting  Back   20t'h-Foj 

Fighting  Father  Dunne  RKO 

Fighting  Mad   Mono. 

Flaxy   Martin   WB 

Follow  Me  Quietly  RKO 

Foreign  Affair,  A  Para. 

For  the  Love  of  Mary   U-I 

For  You  I  Die  .'.FC 

Forever  Amber   20th-Fox 

Fort  Apache   RKO 

Fountainhead,  The   WB 

''our  Faces  West  UA 

French  Leave  Mono 

Fuller  Brush  Man  CoL 

Furia   pC 

Fury  at  Furnace  Creek  26th-'Foa 

G 

Oallant   Blade   Col 

Gallant  Hombre   UA 

Gal  ant  Legion,  The  Kep. 

Gay  Amigo   UA 

Gay  Intruders   20th-Fox 

Gay  Ranchero,  The  Rep. 

Gentleman    From    Nowhere  CoL 

Gentleman's  Agreement   20th- Foi 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway .  20th-Foi 

Golden  Eye,  The  Mono. 

Good  News   MGM 

Good  Sam   RKO 

Good   Time   Girl  U-1 

Great  Gatsby,  The  Para. 

fireen  G-ass  of  Wyoming  20th- Fox 

Green  Promise   Ind. 

Guns  of  Hate  RKO 

H 

Half-Past  Midnight   20th-Fox 

Hamlet   U-I 

Happy  Times   WB 

Harpoon   SGP 

Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Heart  of  Virginia  Rep. 

Heiress.  The   Para. 

Henrv  the   Fifth  UA 

Her  Wonderful  Lie  Col. 

Here   Comes  Trouble  UA 

High   Tension   Mono. 

High  Wall   MGM 

Hil's  of  Home  MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Homecoming   MGM 

Homici-^e   WB 

Homicide  for  Three  Reo. 

House  Across  the  Street  WB 

Hungrv  Hill   U-I 

Hunted.  The   Allied 

I 

I   Became  a  Criminal  WB 

Idol  of  Paris  WB 

If  Winter  Comes  MGM 

If  You  Knew  Susie  RKO 


iHOWMEN'S     TRADE  REVIEW 


Title 


Company 


I,  Jane  Doe  Rep. 

In  This  Comer  EL 

Incident   Mono. 

Indian   Agent   RKO 

Indian   Scout   UA 

Inner  Sanctum   FC 

Inside  Story,  The  Rep. 

Interference   RKO 

Intrigue   UA 

I  Remember  Mama  RKO 

Iron  Curtam   20th-Fox 

Iron   Dukes   Mono. 

Isn't   It  Romantic?  Para. 

I   Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

I  Walk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes.  .  .  .Mono. 


Jiggs  &  Maggy  in  Society  Mono. 

Jinx  Money   Mono. 

Joan   of   Arc  RKO 

Joe  Palooka  in  Winner  Take  All.. Mono. 

John   Loves   Mary  WB 

Johnny  Belinda   WB 

Judge  Steps  Out,  The  RKO 

Julia  Misbehaves   MGM 

June    Bride   WB 

Jungle   Goddess   SGP 

Jungle  Jim   Col. 

K 

Key  Largo   WB 

Kidnapped   Mono. 

Killer  McCoy   MGM 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark   W3 

Kiss  the  Blood  Off  My  Hands  U-I 

Kissing  B-indit   MGM 

Knock  on  Any  Door  Col. 


L>adies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  Surrenders,  A  UI 

Laff-Time   U  A 

Larceny   U-I 

Last  of  the  B-dmen  Aliierl 

Last  of  the  Wild  Horses  SGP 

Law  of  the  Barbary  Coast ,  Col. 

Le  Silence  est  D'Or  RKO 

Let's  Live  a  Little  EL 

Letter  From  an  Unknown  Woman.. U-1 

Let's  Live  Again  20th-Fox 

Life  With  Father  WB 

Lightnin'  in  the  Forest  Rep. 

Linria  Be   Good  EL 

Little  Women   MGM 

Loaded  Pistols   Col. 

Lone  Wolf  &  His  Lady  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Loser  Take  All  Col. 

Love   Happy   UA 

Lovers.    Tne   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish.  The  20th-Fo>: 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 

M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic   Bow   U-1 

Man  About  the  House  20th-Fox 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-1 

Man  of  Evil  UA 

Man  From  Colorado,  The  Col. 

Man   From   Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   FT, 

Mark  of  the  Lash  SGP 

Mary    Loii   Col. 

Mask  for  Lucretia,  A  Para. 

Mating  of  Millie  Col 

Meet  Me  at  Davra  20th-Fox 

Melody  Time   RKO 

Mexican    Hayride   U-1 

Michael    O'Halloran   Mono. 

Mickey    . .  EL 

Million  Dollar  Weekend  EL 

Mine  Own   Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  in  Harlem  SG 

Miraculous    Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Miss  Tatlock's   Millions  Para. 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  thp  Mermaid  U-l 

Mr.  Perrin  and  Mr.  Traill  EL 

Mr.   Reckless   Para. 

Mr.   Soft   Touch  Col. 

Money  Madness   

Montana   WB 

Moonrise   Rep. 

Mother  Is  a  Freshman  20th-Fox 

Mourning  Becomes  Electra  RKO 

Mozart  Story,  The  SGP 

Music  Man   Mono. 

My  Brother  Jonathan  Mono. 

My   Dear    Secretary  UA 

My  Dream  Is  Yours  WB 

My  Ovm  True  Love  Para. 

Mystery  in   Mexico  RKO 

My  Girl   Tisa  WB 

My  wad  Irish  Rose  WB 


COMING 

Act  of   Violence  V.  hellin-R.  Ryan-J.  Leigh...:  a8/14/48 

Barkleys  of  Broadway  *T  F.  Astaire-G.Rogers-O.Levant-B.  Burke  

Bribe,  The   R.  Taylor-A.  Gardner-C.  Laughton  a8/14/48 

Caught   J.  Mason-B.  Bel-Geddes-R.  Ryan  

Command  Decision   Gable-Pidgeon-Johnson-Donlevy   a8/14/48 

Hills  of  Home  *T  Lassie-E.  Gwenn-J.  Leigh   97  all/15/47 

903  Julia  Misbehaves  (C)F  G.  Garson-W.  Pidgeon-P.  Lawford  99. ..Oct. '48   b8/14/48 

Kibsmg  ijandil,  The  'T  F.  Sinacra-K.  Grayson  a8/23/47 

Little  Women  '*T  Allyson-O'Brien-Taylor-Lawford   

901  Luxury  Liner  '*T  (M)F  G.  Brent-F.  Gifford-J.  Powell   99. .. Sept. '48   b8/21/48 

No  Minor  Vices  D.  Andrews-L.  Palmer-L.  Jourdan  a7/31/48 

Numbers  Racket,  The  ;  John  Garfield-Thomas  Gomez  Oct. '48   

828  On  An  islana  Wiih  You  *T  (U)i  E.  Wiliiams-P.  Lawtord  107  b5/l/48 

Piccadilly  Incident  (DIA  Anna  Neagle-Michael  Wilding   83  b8/31/47 

Secret  Land,  The  (Doc)F  U.  S.  Navy   70... Oct. '48   b8/28/48 

Sun  in  the  Morning   J.  MacDonald-C.  Jarman,  Jr. -Lassie  aa/14/48 

Take  Me  Out  to  the  Ball  Game  'T  F.  Sinatra-E.  Williams-G.  Kelly   

Three  Godfathers   J  J.  Wayne-P.  Armendariz-H.  Carey,  Jr  a8/14/48 

Three   iViusKeieers    *T  Turner-Kelly-Heflin-Allyson   ao/22/4a 

Words  and  Music  '*T  J.  Garland-M.  Rooney-G.  Kelly  a8/14/48 

MONOGRAM  CURRENT 

4708  Angels'  Alley  (D)F  L.  Gorcey-H.  Hall-B.  Benedict  

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood  

626  Chinese  Ring,  The  (My)F  R.  Winters-W.  Douglas-V.  Sen  Young... 

4712  Docks  of  New  Orleans  (MyjF  Roland  Winters-Victor  Sen  Young  

4709  Fighting  Mad  (D)F  L.  Errol-J.  Rirkwood-E.  Knox  

4714  French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan  

4720  Golden  Eye,  The  R.  Winters-M.  Moreland  

4716  1  Wouldn  I  Be  m  Your  Shoes  (MyjA  Don  Castle-Klyse  Knox  

4704  Jiggs  &  Maggie  in  Society  {C)F  Joe  Yule-Renie  Riano  

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay   

4719  Michael  O'Halloran  (D)F  Scotty  Beckett-AUene  Roberts  

4(1(7  Perilous  Waters   (D)A  U.  Caslle-A.  Long  

4705  Rocky  (D)F   Roddy  McDowall-"Rags"-E.  Barrier  

4,10  Koae  of  me  Rio  Grande  Moviia-Jonn  Carroll   

4718  Shanghai  Chest,  The  R.  Winter-D.  Best- J.  Alvin  


67. 

.3/21/48 

, , . , bl/31/48 

57. 

.4/18/48 

 b6/5/48 

68. 

.12/6/47  . 

...bl2/27/47 

64. 

.4/4/48 

. , ,  b5/ 15/48 

75. 

.2/7/48 

b2/21/48 

64. 

.4/25/48 

, . ,  b5/8/48 

69. 

. 8/29/48 

 a8/7/48 

70. 

.5/^3/48 

,   , ,  bo/8/48 

67. 

.1/10/48 

.... b2/14/48 

68. 

.6/27/48 

bD/22/48 

79. 

. .8/8/48 

. ,   , b6/19/48 

64. 

.2/14/48  . 

...al2/13/47 

76. 

.3/7/48 

 b5/8/48 

60. 

.3/14/48 

65. 

.7/11/48 

82. 

. . 7/25/48 

, ,  b6/12/48 

68. 

..1/3/48 

 b3/6/48 

71. 

.6/13/48 

....b5/ 15/48 

omari  Poluics    iM-CjF...  F.  Stewart-J.  Preisser-F.  Uarro  

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond  

COMING 

Big  Fight,  The  J.  Kirkwood-L.  Errol-D.  Bruce  

High  Tension   Gorcey-iiail-Dell-Parrish   a7/10/48 

Incident  W.  Douglas- J.  Frazee-J.  Compton  

Iron  Dukes   L.  Gorcey-H.  Hall-G.  Dell  a8/21/48 

4802  Joe  Palooka  in  Winner  Take  All  (D)F  J.  Kirkwood-E.  Knox-W.  Frawley   64... 9/12/48   b8/28/48 

iiZD  Kidnapped   R.  McDowell-S.  England-D.  O'Herlihy  10/3/48   a8/7/48 

4721  Music  Man  (M)F.....  P.  Brito-F.  Stewart-J.  Dorsey   66... 9/5/48   b7/24/48 

iviy  tsruLiier  juuauian  {D)A  M.  Denison-JJ.  Lrray  105... Oct.  '48  b3/13/48 


. .  a6/5/48 
.b3/29/48 


Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell. 

iempLauon  Harbour  (DjA  Robert  Newton-Simone  Simon  110. ..Nov.  '48 

Westerns 

4757  Back  Trail  Johnny  Mack  Brown-Raymond  Hatton.  54... 7/18/48  . 

CaU  of  the  Cactus  J.  Wakely-C.  Taylor  

4762  Cowboy  Cavalier   J.  WaKely-C.  Taylor  7/4/48  .. 

4700  Crossed  Trails,   Johnny  Mack  Brown-Raymond  Hation.  4/li  48 

4753  Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton.  57... 8/15/48  . 

4756  Frontier  Agent   Johnny  Mack  Brown-Kay mond  Hauon.  ou.   .o/iu  no 

Gallant  Texan   Jimmy  Wakely-"CannonbaU"  Taylor  

Gunning  for  Justice  J.  M.  Brown-R.  Hatton-E.  Finley  

4761  Oklahoma  Blues   J.   Wakely-C.  Taylor-V.  Belmont   uu...u,2a/4o  . 

Outlaw  Brand   J.  Wakely-C.  Taylor  

4751  Overland  Trail   J.  Mack  Brown-K.  Hatton-V.  Belmont..  o«...l,31  48 

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   ."SS. .  .5/6/48  .. 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54... 6/6/48  .. 

Rangers  Ride   Wakely-Taylor-Belmont   9/26/48  . 

4754  Sheriff  from  Medicine  Bow  J.  M.  Brown-R.  Hatton   55... 9/19/48  . 

4763  Silver  Trails   Wakely-Taylor-Larson    53... 8/22/48  . 

4752  Triggerman   Johnry  Mack  Brown-Raymond  Hatton.  56... 6/20/48  . 

PARAMOUNT  CURRENT 

4709  Albuquerque  *C  (WD)F  R.  Scoit-B.  Britton-G.  Hayes  89.. 

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready   g2. . 

4713  Big  Clock,  Tlie   (M-b)A  K.  Milland-C.  LauglUoii-M.  UbulUvan..  95., 

4706  Big  Town  After  Dark  (D)A  Philip  Reed-Hillary  Brooke  69.. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooke   61.. 

nu  Cased  Fury  (DiP  Richard  Dennin e-ShPila  Ryan  61. 

4721  Dream  Girl  (OF  B.  Hutton-M.  Carey-P.  Knowles   85. 

4720  Emperor  Waltz,  The  '•T  (C)F  Bing  Crosby-Joan  Fontaine  103.. 

4724  Foreign  Affair,  A   (C)A  J-  Arthur-M.  Dietrich-J.  Lund  116. 

4718  Hatter's  Castle   (D)A  R.  Newton- J.  Mason -D.  Kerr  105.. 

4716  Hazard  (C)F  P-  Goddard-M.  Carey-F.  Clark  100.. 

471)8  I  Walk  Alone  (D)F   .  B.  Lancaster-L.  Scott-K.  Douglas  95.. 

4712  Mr.  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66.. 

4707  Road  to  Rio  (C)F  B.  Crosby-B.  Hope-D.  Lamour  101.. 

4710  Saigon   tD)A  A.  Ladd-V.  Lake-D.  Dick   94. 

4714  Sainted  Sisters,  The  (C-D)A  V.  Lake-J.  Caulfield-B.  Fitzgerald   89.. 

4717  Shaggy  *C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71.. 

4723  So  Evil  My  Love  (D)A  R.  Milland-A.  Todd-G.  Fitzgerald  109. 

4715  Speed  to  Spare  (D)F  R-  Arlen-J.  Rogers-R.  Travis   57.. 

4725  Unconquered  *T  (D)F  Gary  Cooper-Paulette  Goddard  146.. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis  63.. 

COMING 

Accused,  The  L.  Young-R.  Cummings-W.  Corey  a6/19/48 

Connecticut  Yankee,  A  *T  (MC)  B.  Crosby-R.  Fleming  al/31/48 

Daughter  of  Da-kness  (D)A  Anne  Crawford-Maxwell  Reed  91  b2/28/48 

4806  Disaster   R-  Denning-T.  Marshall-D.  O'Flynn        60...  12/3/48   a6/19/48 

Dynamite   William  Gargan-Leslie  Brooks  a6/12/48 

Great  Gatsby,  The  A.  Ladd-B.  Fleld-B.  Sullivan  a6/12/4» 

Heiress,  The   DeHavilland-Richardson-Hopkins-Clift  a8/21/48 

4802  Isn't  It' Romantic?  (C)F   V.  Lake-M.  Freeman-B.  DeWolfe   87... 10/8/48   b8/21/48 

Mask  for  Lucretia,  A  P-  Goddard-J.  Lund-M.  Carey  

4805  Miss  Tatlock's  Millions  Hendrix-Lund-Fitzgerald-WooUey   101. .  .11/19/48   a6/19/48 

My  Own  True  Love  (D)  PV>vllis  Calvert-M.  Douglas.  a8/16/4'J 

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  Robinson-Russell-Lund    81 ...  10/22/48  ....b7/17/48 

Now   and  Forever  C.  Rains-M.  Carey-W.  Hendrix  a5/15/44 

One  Woman   A.  Ladd-D.  Reed-J.  Havoc-B.  Kroeger  

4807  Paleface,  The   ■*T  Bob  Hope-Jane  Russell   83... 11/2/48   a3/6/48 

Strange  Temptation   R-  Milland-T.  Mitchell-A.  Totter  a7/10/48 

Special  Agent   W.  Eythe-L.  E!!iott-C.  Mathews  a6/26/48 

4804  Sealed  Verdict  (D)  Ray  Milland-Florence  Marly   83...  11/5/48   a3/«/48 


.2/20/48   bl/24/48 

.9/3/48   b6/19/48 

.4/9/48   b2/21/48 

.12/12/47    ..  .bll/22/47 

..7/30/48   

.3/5/43   b2/14/48 

..7/23/48   b5/8/48 

..7/2/48   b5/8/48 

..8/20/48   b6/19/48 

.6/18/48   b4/17/48 

.5/28/48   b3/20/48 

.1/16/48  ....bl2/20/47 

.3/26/48   b2/28/48 

..12/25/47  ...bll/22/47 

.3/12/48   b2/7/48 

.4/30/48   b3/13/48 

.6/11/48   b4/17/48 

.8/6/48   b3/13/48 

.5/14/48   b3/13/48 

..4/2/48   b9/27/47 

..6/25/48   b5/8/48 


RKO  RADIO 


CURRENT 


.June '48   b4'10/48 

.Sept.  '48   b2/7/48 

.June  '48  b5/ 15/48 

.Mar. '48   b.3/13'48 

.Sept. '48  ....b7/31/48 

.June '48   b5/22/48 

.Jan.  '48   b2/7/48 

Mar. '48   b3/13/48 

.7/8/48   b5/22/48 

.Mar. '48   b3/6/48 

.9/3/48   

.Sept.  '48  ....b2/14/48 

.July '48  b6/26/48 

.July  '48  bo/ i J/ 4b 

.May '48   b4/3/48 

.Dec. '47   bl2  6'47 

.Aug. '48  ....b7/24/48 
.Jan. '48   bl/31/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/48 

4801  Sorry,  Wrong  Number  (My) A  B.  Stanwyck-B.  Lancaster-A.  Richards.  90... 9/24/48   b7/31/48 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman   

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 

Trade 
Shown 

814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holi-N.  Leslie   63... May '48   b4/3/48 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  172... Dec.  '47  ...bll/23/46 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86. 

907  Design  for  Death  (Doc)F  Japanese  Cast    48. 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman  93. 

870  Fort  Apache  (D)A  J.  Wayne-H.  Fonda-S.  Temple  127. 

962  Good  Sam  (C)F  Gary  Cooper- Ann  Sheridan  114. 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61. 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90, 

868  I  Remember  Mama  (C-D)F  1.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .i:?4. 

991  Melody  Time  *T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters   75, 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-VaUi-F.  Sinatra  120, 

904  Mourning  Becomes  Electra  R.  Russell-L.  Genn-K.  Paxinou  120. 

903  Pearl,  The  (D)A  P.  Armendariz-M.  E.  Marques   78, 

821  Race  Street   (D)A  G.  Raft-W..  Bendix-M.  Maxwell   79. 

817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90 

813  Tarzan  and  the  Mermaids  (D)F  Weissmuller- Joyce-Christian    67 

866  Tycoon  *T  (D)F  John  Wayne-Laraine  Day  128 

961  Velvet  Touch,  The  (D)A  Russell-Genn-Trevor-Greenstreet    97. 

812  Western  Heritage   (W)F  Tim  Holt-Nan  Leslie   oi 

COMING 

Baltimore  Escapade   :  R.  Young-S.  Temple-J.  Agar  a8/21/48 

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

905  Bodyguard   Lawrence  Tierney-Priscilla  Lane  a7/3/48 

Boy  With  Green  Hair  *T  O'Brien-Ryan-Hale-Stockwell   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin-R.  Powers  

Enchantment   David  Niven-Teresa  Wright  Nov.  '48   a7/3/48 

Kvpry  Girl  Should  Be  Married  c.  urani-F.  Tone-D.  Lynn  

Follow  Me  Quietly  William  Lundigan   

Gun  Runners  Tim  Holt-Richard  Martin-Martha  Hyer  

Indian  Agent   T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Tufts-Scott   

.loan  of  Arc  'T  (D>  i.  oeiginan-j.  ueirei-j.  Emery  al/3/48 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southern-G.  Tobias  a7/5/47 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Denieii   89  bl0/i!o/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson-Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

Outlaw  Valley   , . . .  .'iiiu  jnoiL-nicnard  Martm  

901  Rachel  and  the  Stranger  (D)F  L.  Young-W.  Holden-R.  Mitchum   92... Nov. '48   b8/7/48 

Koughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahauie  a9/6/47 

Set-Up,  The   Robert  Ryan   

Song  Is  Born,  A  *T  (C)F  D.  Kaye-V.  Mayo-B.  Goodman  113. .  .Oct. '48  . . . .  .b8/28/48 

Station  West  (D)  D.  Powell-J.  Greer-A.  Moorehead  Nov. '48  ...al2/13/47 

Tarzan's  Fountain  of  Youth  L.  Barker-B.  Joyce-E.  Ankers  a8/21/48 

820  Twisted  Road,  The  (D)A  C.  O  Donnell-F.  Granger-H.  DaSilva. . .  95... Nov. '48   b6/26/48 

902  Variety  Time    ( Vaudeville )  F  Kennedy-Errol-Carle    59  b8/7/48 

Weep  No  More  Cotten-Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  DriscoU-A.  Kennedy  a5/15/48 

REPUBLIC  CURRENT 

719  Angel  in  Exile  Carroll-Mara-Gomez-Bedoya    90. 

728  Bill  and  Coo  *U  (N)F  George  Burton  s  Birds,   oi. 

703  Campus  Honeymoon  (MC)F  Wilde  Twins-R.  Crane-A.  Mara   fil . 

713  Code  of  Scotland  Yard  Oscar  Homolka-Derek  Farr   60. 

716  Daredevils  of  the  Clouds  (D)F  Robert  Livingston-Mae  Clarke  60. 

732  Eyes  of  Texas  *U  (W)F  R.  Rogers-Trigger-L.  Roberts   70. 

715  Gallant  Legion,  The  (W)F  W.  ElUott-J.  Schildkraut-A.  Booth 


..9/3/48   a7/17/48 

...i.zo/^a   bi2/27/47 

..2/1 '48   bl/31/48 

. . 8/30/48   

..8/10/48   b7/31/48 

...7/15/48   b7/24/48 

..7/25/48   b5/29/48 


.1/10/48   bl/31/4B 

.4/25/48   b5/8/48 

.5/25/48  .....b5/ 15/48 

.3/14/48   b3/27/48 

.5/10/48   b6/5/48 

.3/25- 48   b4/24/i8 

.2/23/48   03/13/48 

.1/1/48   bl/17/48 

.8/29/48   a7/10/48 

.4/25/48   al/17/48 

.8/25/48   

.5/31/48   b6,5/48 

.1/15/48   bl/24/48 

.8/28/48   

.6/28/48   b7/17/48 

.5/1/48   b5/ 15/48 


.38/28/48 


644  Gay  Ranchero  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72. 

707  Heart  of  Virginia   (D)F  Janet  Martin-Robert  Lowery   60. 

710  I,  Jane  Doe   (D)F  R.  Hussey-J.  Carroll-V.  Ralston   85. 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger...  87. 

709  King  of  the  Gamblers  (DA  Janet    Martin-William   Wright   60. 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray  64. 

733  Nighttime  in  Nevada  *U  R.  Rogers- A.  Mara- A,  Devine   67. 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  Carroll-C.  McLeod   88. 

717  Out  of  the  Storm  Jimmy  Lydon-Lois  Collier   60. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

702  Slippy  McGee   (D)A  D.  Barry-D.  Evans-T.  Brown   65. 

718  Sons  of  Adventure  Russel  Hayden-Lynne  Roberts   60. 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps  60. 

731  Under  California  Stars  'U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70 

COMING 

Daughter  of  the  Jungle  L.  Hall- J.  Cardwell-S.  Leonard  

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett   

Far  Frontier   R.  Rogers-F.  Willing-G.  Davis  

Homicide  for  Three  W.  Douglas-A.  Young-F.  Withers  a7/17/48 

Macbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell  a8/2.S  4^ 

714  Moonrise   D.  Clark-G.  Russell-E.  Barrymore   90... 10/1/48   a5/8/48 

Plunderers,  The  *U  R.  Cameron-I.  Massey  a7/24/48 

Red  Pony.  The  'T  (D)  M.  Loy-R.  Mitchum-L.  Calhern  alU/25/47 

Rose  of  the  Yukon  S.  Brodie-M.  Dell-W.  Wright  

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack   60... 4/15/48   b5/8/48 

654  California  Firebrand  *U  (W)F  Monte  Hale-Aarian  Booth   63... 4/1/48   b5/8/48 

755  Carson  City  Raiders  (W)F  A.  Lane-E.  Waller-B.  Jons   60... 5/13/48   b5/'29/48 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  

Grand  Canyon  Trail  'U  R.  Rogers-A.  Devine-F  Willing  

756  Marshall  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller   60... 7/25/48   

Missourians,  The  *T  W.  Elliott -A.  Booth- A.  Devine  

Son  of  God's  Country  Monte  Hale   9/15/48   

Sundown  in  Santa  Fe  A.  Lane-E.  Waller  

656  Timber  Trail  *U  {W)F  M.  Hale-L.  Roberts-J.  Burke   67... 6/15/48   b7/10/48 

652  Under  Colorado  Skies  'U  Monte  Hale- Adrian  Booth   65. .  .12/15/47  ...bl2/27/47 

SCREEN  GUILD  PRODUCTIONS 

Dead  Man's  Gold  L.  LaRue-F.  St.  John -P.  Stewart   60...  9/10/48   

Frontier  Phantom   Lash  LaRue-Fuzzy  St.  John  

4804  Harpoon   J.  Bromfield-A.  Louis   81... 9/24/48   

4802  Jungle  Goddess   G.  Reeves-W.  McKay-Armida   61...  8/13/48   a7/31/48 

Last  of  the  Wild  Horses  J.  Ellison- J.  Frazee-M.  B  Huehes   82...  10/15   

Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewart  10/29/48   

X-3  Miracle  in  Harlem  <D)A  S.  Guyse-S.  Fetchit-H.  Offley   70. .  .10/29/48   b8/21/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


N 

Naked  City   U-1 

Nicholas  Nickelby   U-1 

Night  Beat   WB 

Night  Has  a  Thousand  Eyes  Para. 

Night  Unto  Night  WB 

Night  Wind   20th- Fox 

Nighttime  in  Nevada  Rep. 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Stampede   EL 

Now  and   Forever  Para 

Numbers  Racket,  The  MGM 

0 

October,  Man,  The  EL 

O'Flynn,  The   U-1 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

Olympic  Cavalcade   UA 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One   Last   Fling   WB 

One  Night  With  You  UI 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-1 

Open  Secret  EL 

One  Woman   Para, 

Out  of  the  Storm  Rep. 

Outlaw  Valley   RKO 

Outpost  in  Morocco  UA 

P 

Paleface  Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Parole   E-L 

Pearl,  The   RKO 

Perilous  Waters   Mono. 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   .MGM 

Pirates  of  Monterey   U-1 

Pitfall   UA 

Plunderers,  The   Rep. 

Port  Said   Col. 

Portrait   of   Jennie  SRO 

Prairie.    The   SG 

Prejudice   Ind. 

R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   Col. 

Raw   Deal   EL 

Red  Canyon   U-I 

Red   Pony,   The  Rep. 

Red  River   UA 

Red  Shoes,  The  EL 

Red  Stallion  in  the  Rockies  EL 

Reign  of  Terror  EL 

Relentless      Col. 

Return  of  the  Badmen  RKO 

Return  of  October  Col. 

Return  of  Wildfire  SGP 

Ridin'  the  Old  Pine  Trail  Col. 

River  Lady   U-I 

Road   House   20th-Fox 

Road  to   Rio  Para. 

Road  to  the  Big  House  SG 

Rocky   Mono. 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Rope   WB 

Rose  of  Cimarron  20th-Fox 

Rose  of  the  Rio  Grande  Mono. 

Rose  of  the  Yukon  Rep. 

Rostes  A-p  P«>d...  ZOth-Vnx 

Rough  Sketch   Col. 

Roughshod   RKO 

Rusty  Leads  the  Way  Col. 

Rustv  Saves  a  Life  Col. 

Ruthless   EL 

s 

S.  O.  S.  Submarine  SGP 

Saigon   Para. 

Sainted  Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo.  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search.  The  MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Land,  The  MGM 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Set-Up,  The   RKO 

Shaggy  Para. 

Shanghai   Chest,    The  Mono. 

Shed   No  Tears  EL 

Shep  Comes  Home  SGP 

Show-Off   MGM 

Silent   Conflict   UA 

Silver  River   WB 

Singin'  Spurs   Col. 

Sinister  Journey   UA 

Sitting  Pretty   20th-Fox 

Sixteen  Fathoms  Deep  Mono. 

Sleep.   Mv  Love  UA 

Slightly  French   Col. 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Allied 

Smugglers.  The   EL 

Smueglers  Cove   ,  Mono. 


Title 


Company 


SHOWMEN'S    TRADE     R  E  V  I  E  W  4805  Mozart  Story,  The  H.  Holt-W.  Markus   99...  9/17/48   

Outlaw  Country   Lash  LaRue-Fuzzy  St.  John-P.  Stewart   ..   

4705  Prairie,  The  (D)  L.    Aubert-A.    Baxter   76... 5/21/48   al2/27/47 

4801  Return  of  Wildfire,  The  (W)F  R.  Arlen-P.  Morison-M.  B.  Hughes   81... 8/6/48   b8/21/48 

4706  Road  to  the  Big  House,  The  (D)A  J.  ."Shelton-A.  Doran-G.  WilUams   72. ..  12/27/47   bll/1/47 

S.  O.  S.  Submarine  Italian  Navy   a7/24/48 

Shep  Comes  Home  Robert  Lowery-Lanny  Rees   62...  12/ 3/48 

Thunder  in  the  Pines  George  Reeves-Ralph  Byrd   62. 

4708  Trail  of  the  Mounties  R.  Hayden-Jenniier  Holt   42.. 

4707  Where  the  North  Begins  (D)F  R.  Hayden-J.  Holt-T.  Coffin  40. 


Snake  Pit,  The  20th-Fox 

Snowbound   U-1 

So  Evil  My  Love  Para. 

Sofia  FC 

Somewhere  in  the  City  WB 

Song  Is  Bom,  A  RKO 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.   Louis  WB 

Southern  Yankee,  A  MGM 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spiritualist.  The   EL 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   ,  RKO 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Strange  Temptation   Para, 

Street  With  No  Name  20tn-roX 

Streets  of  Laredo  Para. 

Strike  It  Rich  A  A 

Summer  Holiday   MGM 

Sword  of  the  Avenger  EL 

Swordsman   Col. 

T 

Take  Me  Out  to  the  Ball  Game.  .  .MGM 

Take  My  Life  EL 

Tap   Roots   U-I 

Tarzan  and  the  Mermaids  RKO 

Tarzan's  Fountain  of  Youth  RKO 

Temptation  Harbour   Mono. 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That   Wonderful   Urge  20th-Fox 

The  Argyle  Secrets  FC 

Thirteen  Lead  Soldiers  20th-Fox 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers   MGM 

Three  Musketeers   MGM 

Three    Wives   20th-Fox 

Thunder  in  the  Pines.  .SGP 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Trail  of  the   Mounties  SG 

Train  to  Alcatraz  Rep. 

Treasure  of  Sierra  Madre  WB 

Triple  Threat   Col. 

Trouble  Preferred   20th- Fox 

29  Clues   EL 

Tucson   20th-Fox 

Tulsa   EL 

Twisted  Road,  The  RKO 

Two  Guys  and  a  Gal  WB 

Two  Guys  from  Texas  WB 

Tycoon   •  •  •  RKO 

u 

Unconquered   Para. 

Under   California   Stars  Rep. 

Under  Capricorn   WB 

Undercover   Man   Col. 

Unfaithfully  Yours  20th-Fox 

Unknown  Island  FC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 

Urubu  

V 

Variety  Time   RKO 

Velvet  Touch,  The  .RKO 

Vendetta   UA 

Vicious  Circle,  The  UA 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  Hills   Col. 

Waliaower   WB 

Walls  of  Jericho  20th- Fox 

Walk   a   Crooked   Mile  Col. 

Waterfront  at  Midnight  Para. 

Weep  No  More  RKO 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

When  a  Man's  a  Man  Allied 

Where  the  North  Begins  SG 

While  I   Live  20th-Fox 

Whiplash   WB 

Whispering  Smith   Para. 

Who  Killed  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Window.  The   RKO 

Wings  Westward   C-il. 

Winner's  Circle.  The  20th-Fox 

Winter   Meeting   WB 

Woman  from  Tangiers   Col. 

Woman  in  White  WB 

Women  in  the  Night  FC 

Woman's  Vengeance  UI 

Words  and  Music  MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

Yellow  Sky  20th-Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Fox 

Younger  Brothers,  The  WB 


.11/5/48 
.2  21/48 
.12/13/48 


.b4/ 17/48 


SELZNICK  RELEASING  ORGANIZATION 

Mr.  Blandings  Builds  His  Dream  House  (C)F.C. 
Paradine  Case.  The  (D)A  G. 


Grant-M.  Loy-M.  Douglas   94  b3/17/48 

Peck-A.  Todd-C.  Laughton-VaUi. . . .  .132. .  .Jan.  '48  bl/3/48 


.J.  Jones-J.  CovLeii-K.  tiairymuie  all/1/47 


Portrait  of  Jennie  (D) 

20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  Wild^ng-D.  Wynyard...  96.. 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110.. 

817  Arthur  Takes  Over  (C)F   Lois  Collier-Richard  Crane   63. 

805  Call  Northside  777  (DjA  J.  Stewari-R.  Conie-L.  J.  Cobb  111. 

801  Captain  from  Castile  (D)F  'T  T.  Power-J.  Peters-C.  Romero  140. 

807  Challenge.  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68. 

825  Checkered  Coat,  The  (D)A  T.  Conway-N.  Nash-H.  Hatfield   62... July '48 

819  Counterfeiters,  The  (My) A  John  Sutton-Doris  Merrick   74... June  '48  b6/5/48 

839  Creeper,  The   J.  Baragrey-O.  Stevens-E.  Clannell  Sept. '48   


.Mar. 
.  .May 
.  .May 
..Feb. 
.  .Jan. 
.  .Mar. 


'48 
'48 
'48 
'48 
•48 
'48 


.bll/29/47 
. .b2/28/48 
. .b4/10/48 
. .bl/24/48 
.bll/29/47 
. .b2/28/48 
b8/14/48 


'47 
'48 


.  .Dec. 
.Feb. 
.July  '48 
.Sept.  '48 


bll/29/47 
b 12/20/47 
. .b7/3/48 
.b5/29/48 

.Aug. '48   b8/7/48 

.Sept.  '48  . .  .blO/16/47 


..May  '48 
.  .Sept.  '48 
..Mar.  '48 
.  .June  '48 
.  .June  '48 
.  .Mar. 
.  .May 


. b4/10/48 
.b6/19/48 
bll/15/47 
.b5/22/48 
.b4/24/48 

'48   b3/6/48 

48   b5/8/48 


..Apr.  '48   b3/6/48 

.Sept. '48   a5/15/48 


.  .Apr.  '48 

.  .July  '48 

..Dec.  '47 

..July  '48 
.  .Apr. 
.  .Apr. 


b3/20/48 
.bl2/6/47 
.bll/8/47 
.b6/26/48 

48   b3/6/48 

48   b2/28/48 


.Aug.  '48   b7/17/48 

.Apr.  '48   b6/5/48 

.Feb.  '48   bl/24/48 

.Aug. '48   b7/10/48 

.Aug. '48   b6/19/48 


731  Daisy  Kenyon  (D)A  J.  Cra\A.tora-D.  Anarews-H.  i^uiiua 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd   61. 

821  Deep  Waters   (D)F  D.  Andrews-J.  Peters-C.  Romero   85. 

822  Escape  (D)A  Rex  Harrison-Peggy  Cummins   78. 

828  Fighting  Back  (D)F  P.  Langton-J.  Rogers-G.  Gray   68 

838  Forever  Amber  *T  (D)A  Linda  Darnell-Cornel  Wilde  139. 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray   88. 

840  Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68. 

806  Gentleman's  Agreement    (D)F  G.  PecK-D.  McGuue-J.  uaiiield  118. 

827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89. 

818  Green  Grass  of  Wyoming  'T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur   89. 

808  Half  Past  Midnight  (DjF  K.  Taylor-P.  Knudsen-J.  Sawyer   69. 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc  87. 

813  Let's  Live  Again  (D)F  J.  Emery- J.  Millican-T.  Holmes   68. 

837  Luck  of  the  Irish,  The  T.  Power-A.  Baxter-C.  Kellaway   99. 

812  Meet  Me  at  Dawn  lC>A  W.  Eyme-S.  huUoway-ti.  uanipoell   89. 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102. 

734  Roses  Are  Red  (My)A  Don  Castle-Peggy  Knudsen   67. 

823  Street  With  No  Name,  The  (Doc)A  M.  Stevens-R.  Widmark-L.  Nolan  91. 

811  Scudda  Hoo,  Scudda  Hay  'T  (D)F  J.  Haver-L.  McCallisier-W.  Brennan...  95. 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb   84. 

836  That  Lady  in  Ermine  *T  (M)A  B.  Grable-D.  Fairbanks,  Jr   89. 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Marla  Palmer   66. 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91. 

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   111. 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75 

COMING 

842  Apartment  for  Peggy  *T  J.  Crain-W.  Holden-E.  Gwenn  

Bungalow  13   roni  coiiway-ivlargaret  iiamiiton  

Canadian  Pacific  *C  R.  Scott-N.  Olson- V.  Jory  

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm    a7/17/48 

841  Cry  of  the  Cicy  Victor  Mature-Richard  Conte   95  a5/8/48 

Down  to  the  Sea  in  Ships  R.  Widmark-C.  Kellaway-D.  Stockwell.  

Fallen  Idol,  The  (D)A  M.  Morgan-R.  Richardson-B.  Henrey.  . .  92  b8/28/48 

Fan,  The   Crain-Sanders-Carroll-Greene   a7/24/48 

Man  About  the  House,  A  AX.  Johnson-D.  uiay-iv.  iViuure   94  b6/28/47 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Mother  Is  a  Freshman  *T  L.  Young- V.  Johnson-B.  Lawrence  

843  Night  Wind   C.  Russell-V.  Christine-G.  Gray   68  a6/5/48 

Road  House   Lupino-Wilde-Holm-Widmark  a6/5/48 

Rose  of  Cimarron  G.  Montgomery -R.  Cameron-R.  Roman  a8/28/48 

Sand   ■'T   M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavUland-L.  Genn-M.  Sievens  alO/11/47 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

This  Was  a  Woman  (D)A  auiiia  Lii eoael-uarudi  a  WmLe  al/24/48 

Three  Wives  Darnell-Crane-Lynn-Sothern   a7/17/48 

Trouble  Preferred   C.  Hussell-P.  Kiiuusen-i-.  ttoberis  a6/19/48 

Tucson  J.  Lydon-P.  Edwards-C.  Russell  a7/17/48 

Unfaithfully  Yours   R.  Harrison -L.  Darnell-R.  Vallee  108  a5/29/48 

West  of  Tomorrow  C.  MUler-A.  Frauz-K.  Jaeckel  

When  My  Baby  Smiles  at  Me  '►T  Grable-Dailey-Oakie-Havoc   a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  ...blO/18/47 

Yellow  Sky   *T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 

UNITED  ARTISTS  CURRENT 

Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton  120... Mar.  '48   b2/21/48 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bicklord   90... 5/15/48   b5/15/48 

Henry  the  Fifth  (D)F  *T.....  L.  Olivier-R.  Asherson  134  b4/27/46 

Here  Comes  Trouble  'C  (C)F  B.  Tracey-J.  Sawyer-E.  ParneU   50... 4/9/48   b4/17/48 

Intrigue  (D)A  G.  Raft-J.  Havoc-H.  Carter   88. 

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen  110. 

Kings  of  the  Olympics  (Pt.  1)  (Doc.)  F  Bill  Slater — Narrator   65. 

Man  of  Evil  (D)A  J.  Mason-P.  Calvert-A.  Stephens   90. 


.Dec.  '47  ...bl2/27/47 

.4/9/48   

.Apr.  '48  ....bl/24/48 
.Jan.  '48  b2/7/48 


Olympic  Cavalcade   Olympic  Stars   July '48 


Feb.  '48   b2/7/48 

8  19/48   b8/7/48 

8/26/48   b7/17/48 

Apr.  '48  ....b4/17/48 

Jan.  '48  bl/17/48 

May  '48  ....b5/15/48 

8/11/48   b7/17/48 

5/27/48   b5/29/48 

8/16/48   b8/21/48 

7/24/48   b5/29/48 

Apr.  '48   b5/8/48 


On  Our  Merry  Way  B.  Meredith-P.  Goddard-F.  MacMurry .  .107 

Pitfall   (D)A  D.  Powell-L.  Scott-J.  Wyatt   80 

Red  River  (D)F  J.  Wayne-M.  Clift-W.  Brennan  125 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-K.  isiooKb   61 

Sleep,  My  Love  (D)A   C.  Colbert-D.  Ameche-R.  Cummings...  97 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80 

Texas,  Brooklyn,  and  Heaven  (C)A  G.  Madison-D.  Lynn-J.  Dunn   76 

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney  109 

Urubu  (D)F  Native  Cast    66 

Vicious  Circle  (D)A  Conrad  Nagel    77 

Who  Killed  'Doc'  Robbin?  *C  (OF  V.  Grey-D.  Castle-G.  Zucco   51 

COMING 

Angry  God,  The  Alicia  Parla-Casimiro  Ortega  

An  Ihnocent  Affair  .Fred  MacMurray-Madelelne  Carroll...-  

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd-Andy  Clyde  

Cover-Up  W.  Bendix-D.  O'Keefe-B.  Britton  a8/21/48 

Dead  Don't  Dream,  The  (W)  W.  Boyd-A.  Clyde  

False  Paradise  Wm.  Boyd-Andy  Clyde   

Gallant  Hombre  Duncan  Renaldo-Leo  Carillo  

Gay  Amigo,  The  D.  Renaldo-L.  Carrillo-Armida  a8/28/48 

Girl  frem  Manhattan,  The  Montgomery-Lamour-Laughton   

Indian  Scout   George  Montgomery-Ellen  Drew  a8/21/48 

Love  Happy   Marx  Bros.-Massey-Vera  Ellen-Hutton  


Lucky  Stlfl   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Weunesday  (U^F  d.  Lloyd-K.  WashDurn-J.  Conlin   89  b2/22,4. 

My  Dear  Secretary  L.  Day-K.  Douglas-K.  Wynn  a8/21/48 

Outpost  in  Morocco  George  Kati-AKim  Tamirotf  

Sinister  Journey   Wm.  Boyd-Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Vendetta    (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

UNIVERSAL-INTERNATIONAL  CURRENT 

664  Abbott  &  Costello  Meet  Frankenstein  (C)F. .  Abbott-Costello-Chaney-Lugosi    83...  July '48   b7/3/48 

657  All  My  Sons  (D)A  Edward  G.  Robinson-Burt  Lancaster...  94... May '48   b2/21/48 

673  An  Act  of  Murder  (D)A  F.  March-E.  O'Brien-F.  Eldridge   91. .  .Sept. '48  b8/28/48 

656  Are  You  With  It?  (MjF  D.  O'Connor-O.  San  Juan-M.  Stewart..  90... May '48   b3/13/48 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91... July '48  bl2/6/47 

653  Black  Bart  *T  (W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8(,..Apr. '48   bl/31/48 

629  Black  Narcissus  *T   (D)F  Deborah  Kerr-David  Farrar   91.. .Dec. '47   b5/3/47 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93... Jan. '48  b9/6/47 

655  Casbah    (D)A   !...Y.  DeCarlo-T.  Martin-P.  Lorre   94... Apr. '48   b3/6/48 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94... May '48   b6/7/48 

650  Double  Life,  A  (D)A  R.  Colman-S.  Hasso-E.  O'Brien  104. .  .Mar. '48   bl/3  4H 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira   80... June '48  ...bll/29/47 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  Kilbride   78... July '48   

672  For  the  Love  of  Mary  (C)F  Durbin-O'Brien-Taylor-Lynn    90 1/2.  •  .Sept. '48  ..b8/28/48 

679  HoUday  Camp   M.  Lockwood-P.  Roc-D.  Price   96... Mar.  48   ba/^j/ti 

669  Larceny    (D)A  J.  Payne- J.  Caulfield-D.  Duryea   89... Aug. '48   b8/7/48 

659  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan  90... June '48   b4/10/48 

666  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80... July '48   b6/19/48 

667  Mr.  Peabody  and  the  Mermaid  (C)A  W.  Powell-A.  Blyth-L  Hervey   89.  ..Aug. '48   b7/10/48 

651  Naked  City,  The   (D)A  B.  Fitzgerald-H.  Dutf-D.  Hart   96... Mar. '48   bl/24/4b 

670  One  Touch  of  Venus  (C)A  R.  Walker- A.  Gardner-D.  Haymes          81... Aug. '48   b8/21/48 

632  Pirates  of  Monterey  *T  (DjF  M.  Montez-R.  Cameron-P.  Reed   77. ..Dec. '47  ...bll/15/47 

661  River  Lady  *T   (D)A  Y.  DeCarlo-D.  Duryea   78. ..June '48   b5/8/48 

671  Saxon  Charm,  The  R.  Montgomery-S.  Hay  ward- J.  Payne..  87. .  .Sept. '48   

627  Secret  Beyond  the  Door   (D)A  J.  Bennetl-M.  Redgrave-A.  Revere   y8',2.i'eu..'4b   bl/lU/48 

633  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83... Jan. '48   bl2/13/47 

668  Tap  Roots  *T  (D)F  V.  Heflin-S.  Hayward-B.  KarlofE  109. .  .Aug. '48   b6/26/48 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87...  .June '48   b5/29/48 

634  Woman's  Vengeance,  A  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. '48  ...bl2/20/47 

COMING 

677  Brothers,  The  {D)A  Patricia  Roc-Will  Fyffe   98  b5/24/47 

635  Bush  Christmas   (D)F  C.  Rafferty-J.  Fernside  76... Dec.  '48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Crlss-Cross   B.  Lancaster-Y.  DeCarlo-D.  Duryea  

Dulcimer  Street  (D)A  R.  Attenborough-A.  Sim-F.  Complon. . .  112  b8/7/48 

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert-F.  MacMurray  a8/14/48 

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price   92  b5/28/48 

Hamlet   (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D>A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Kiss  the  Blood  Off  My  Hands  J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Lady  Surrenders,  A  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

Maaic  Bow.   I'lie  (D-MjF  iiewart  Granger-Phyllis  Calvert  106  b9  2K/4K 

Mexican  Hayride   Abbott  &  Costello  7/17/47 

Nu  riDias  NiuKellLiy  (D)F  Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks,  Jr.-H.  Carter-R.  Greene  a8/21/48 

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/23/46 

One  Nieht  With  You   (C)F  Nino   Martini-Patricia   Roc   92  b5/l '48 

Red  Canyon   A.  Blyth-H.  Duff-G.  Brent  a8/14/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Snowbound   R.  Newton-D.  Price   86  

Years  Between.  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson   87  b9'13'47 

You  Gotta  Stay  Happy  J.  Fontaine-J.  Stewart-E.  Albert  a8/7/48 

WARNER  BROS.  current 


SHOWMEN'S    TRADE  REVIEW 


1/10/48   bl2/20/47 

3/27/48   b3/13/48 

6/26/48   b5/29/48 

8/21/48   b7/31/48 

.■i/li/4H   b7  ■  12  47 

7/31/48   b7/10/48 

8/14/48   b8/16/47 

2/7/48   bl/24/48 

12/27/47  ...bl2/13/47 

7/3/48   b6/12/48 

5/29/48   b5/8/48 

4/10/48   b4/3/48 

1/24/48   bl/in/48 

9/4/48   b8/7/48 

2/21/48   bl2/27/47 

6/12/48   b5/22/48 

4/24/48   b4/ 10/48 

5/15/48   b4/24/48 


713  Always  Together   (C)F  R.  Hutton-J.  Reynolds   78 

719  April  Showers  (OF  J.  Carson-A.  Sothern-R.  Alda   95 

727  Big  Punch.  The   (D>A  W.  Morris-L.  Maxwell-G.  MacRae   80 

732  Embraceable  You   (D)A  D.  Clark-G.  Brooks-S.  Z.  Sakall   88 

717  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard   78 

731  Key  Largo   (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101 

702  Life  With  Father  (C)F  W  Powell-I  Dunne-E  Taylor  ....118 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95 

711  My  Wild  Irish  Rose  *T  (MC-D)F  D.  Mor§an-A.  King-A.  Hale  101 

728  Romance  on  the  Hish  Seas  *T  (M)F  J-  Carson-J.  Paige-D.  DeFore   99, 

725  Silver  River    (W)A  Errol  Flynn-Ann  Sheridan  107 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen  101 

714  Treasure  of  Sierra  Madre  tT))  A  H.  Bosart-W.  Huston-T.  Holt  127 

801  Two  Guys  from  Texas  '*T  (C)F  J.  Carson-D.  Morgan-D.  Malone   86. 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker  K.  Arden  103, 

726  Wallflower  (OF   J.  Reynolds-R.  Hutton-J.  Paige   77 

721  Winter  Meeting  (D)A  B.  Davis-J.  Davis-J.  Paige  100 

724  Woman  in  White,  The  (My)A  A.  Smith-E.  Parker-S.  Greenstreet  109. 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Fl.vnn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christonher  Blake.  The  (D^  A,  Smith-R    Dnuslas  ain  11/47 

Fighter  Squadron  *T  Edmond  O'Brien-Robert  Stack  a7/24/48 

Flaxy  Martin   Z.  Scott-V.  Mfivo-D,  Kennedy...  ..a7  :vtK 

Fountainhead,  The   G.  Cooper-P.  Neal-R.  Massey  a8/28/48 

Girl  from  Jones  Beach,  The  V.  Mayo-R.  Reagan-E.  Bracken  a7/24/48 

Happy  Times  '*T  Kaye-Bates-Slezak-Cobb   

Homicide   R.  Douglas-H.  Westcott-R.  Alda  

House  Across  the  Street  J.  Paige-B.  Bennett-J.  Holden  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  a2/28/48 

June  Bride   B.  Davis-R.  Montsomery-B.  Lyon  a7/10/48 

Kiss  in  the  Dark  Jane  Wyman-David  Niven    

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  a7/3/48 

IMontana  *T   Errol  Flynn-Alexis  Smith  

My  Dream  Is  Yours  ■*T  Carson-Day-Bowman-Arden   a6/2fi/48 

Night  Beat   W.  Douglas-A.  Hale-R.  Alda  a8/28/48 

Night  Unto  Night  (D)  Ronald  Reagan  Viveca  Lindfors  a5/in/47 

One  Last  Fling  A.  Smith-Z.  Scott-J.  Backus  a5/22/48 

One  Siindav  Afternoon  'T  Dennis  Morsan-.Tanis  Paige  a5/22/48 

802  Rope  *T  (D)A  J.  Stewart-J.  Dall-F.  Granger   83... 9/25/48   b8/28/48 

Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton  a5/15/48 

Somewhere  in  the  City  V.  Lindfors-E.  O'Brien-V.  Mayo  

South  of  St.  Louis  *T  J.  McCrea-A.  Smith-Z.  Scott  a7/24/48 

Two  Guys  and  a  Gal  'T  D  Morgan-J.  Carson-D.  Day  

801  Two  Guys  From  Texas  *T  (C)F  J.  Carson-D.  Morsan-D.  Malone   86... 9/4/48   b8/7/48 

Under  Capricorn  'T  Ingrid  Bergman-J.  Cotten-M.  Wilding  

Whip'ash   (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/47 

Younger  Brothers,  The  *T  W.  Morris-J.  Paige-B.  Bennett  a7/24/48 


MISCELLANEOUS 
FEATURES 

Listing  of  features  u£  foreign  mio 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed,  in 
parentheses,  by  name  of  country  ol 
origin  and  U.  S.  national  distributor, 
names  of  stars,  running  time,  ano 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 
A  FRIEND  WILL  COME  TONIGHT 
(Lopert)  Michel  Simon,  Madeleine 
Sononge.  92.  b7/17/48. 
ALL'S  WELL   (U.  a. -Independent) 

D.  Lamour-C.  Laughton 
BLIND    DESIRE    ( France-Dlsclna 
Infl)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 
CRIME  AND  PUNl&UMENT  (Swe- 
den-Film Rights  Int  l.)  H.  Fausi 
man-G.  Wallgren.  107.  b3/20/48 
DAMNED,    THE  (France-Discina) 

H.  Vidal-F.  Marley.  105.  b5/l/48 
DAY     OF     WRATH  (Denmark- 
Schaeter).  L.  Movin-T.  Koose.  100 
b5/l/48 

Dll;;  FLEDERMAUS  (Germany-Art- 
kino)  M.  Harrell-J.  Heesters.  96 
b3/30/48 

FANNY  (France-Siritsky)  Raimu-P 

Fresnay.  124.  b2/21/48 
FARREBIQUE    (France  -  Sirltslty) 

Non-pro.  cast.  90.  b3/6/48 
FIGHT  NEVER  ENDS,  THE  (U.  S.- 

W.    Alexander)     Joe  Louls-MiUg 

Bros.  70.  b2/28/48 
FIRST    OPERA    FILM  FES-HVAL 

(Italy-Classic).  T.  Gobbi-P.  Mal- 

oarinl    S.t.  b.'i/29/48 

FRANCOIS  VILLON  (France-Crea- 
tive) S.  Reggiani-R.  Faure.  81. 
b8/28/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arlptty.  90.  bfi'5/48 

GREEN  PROMISE  (U.  S.-Independ- 

ent).  W.  Brennan-M.  Chapman. 
IDIOT.    THE  (France-European 

Copyrights)  G.  Philllppe-E.  Feuil 

lere   92.  b2/14/48 
ILLEGALS,    THE     (U.  S.-Mayer- 

Burstyn)    T.    Torres-Y,  Mikalo- 

witch.   7.";.  b7/10/48 
JANS     MONSON     IN  AMERICA 

(Sweden-Scanriia).  E.  Persson-S. 

niln.  103  b4 '17/48 

JENNY  L  A  M  O  U  R  (France-Vog 
Films^  L.  Jourdan-S.  Renant.  102. 
h2/14/48 

LAUGH,  PAGLIACCI  (Italy-Contl- 
nentan  A.  Valli-B.  Gigli.  83. 
h3/13/48 

LOST  HAPPINESS  (Italy-Satumia) 

Cnrtese-D   Sassnli.  75  b3/6/48 

MARIUS  (France-Sirltizky  Int'l) . 
Rairv,,,-P    Fresnav    128  bf)/15/48 

MURDERERS    AMONG    US  (Ger- 

many-Artkino)    H.  Knef-E.  Bor- 

chert.  84.  b8/28/48 
NAIS   (France-Siritizky-Infl).  Fer- 

nandel-J.  Pasnol.  105.  bR/19/48 
PAISAN      (Italy-Mayer-Bur.)  C. 

=!a7in-R   Von  Loon    118.  b2/28/48 

PACSIONNELLE  (France-Dlstln- 
8ui«hpd)  O.  Joyeaux-Alerme.  82 
Vi2/?1  /48 

PORTRAIT  OF  INNOCENCE 
fFranfp-Siritrkv-Tnt'l)  Louis  Car- 
Iptti-Oilhert  Gil.  90.  bfi/12/48. 

PREJUDICE  (U.  S.  -  Independent) 
D.  Bruce-M.  Marshall. 

QUIET  WEEKEND  (England-Distin- 
guished) D.  Farr-F.  Cellier.  83. 
b8/28/48 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich- J.  Gabin.  90 
hR/S/48 

ROSSINI  (Italy-Best)  N.  Besozzl-P 
Barbara    95.  b2/14/48 

SHOWTIME  (En  gland -English 
Films).  A.  Todd-R.  Greene.  91 
hR/Fi/48 

SPIRIT  AND  THE  FLESH,  THE 
(Italy-Variety)  G.  Cervi-D.  Sassoli. 

98.  b8/28/48 
STORY  OF  LIFE.  THE  (U.  S.-Cru- 

sadps)   J.  Crehan-W.  McKay.  67 

b7/10/48 

STRANGE  VICTORY  (U.  S.-Target) 
V.  Richardson-C.  McGregor.  73 
b7/24/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l).  P.  Blanchard-R 
Rtissleres.  1.?n  b5/29/4a 

VOYAGE  SURPRISE  (France-Duke 
Tntor"!)  .T  Hpnrl-Duval  80.  b3/13/4fl 

WHERE     WORDS     FAIL     ( Spain - 
Lopert)    E.    Muino-I.    Bertini.  90 
b8/28/48 


BRIGHTON    ROCK    (England).  R. 
Attenborough-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (England).  G.  Gynt- 

D.  Price.  94.  b3/6/48 

GHOSTS  OF  BERKELEY  SQUARE 

(England).  R.  Morley-F.  Aylmer. 

90.  bll/1/47 
LOVES  OF  JOANNA  GODDEN,  THE 

(England).  G.  Withers- J.  Macal- 

lum.  85.  b6/21/47 
MARK  OF  CAIN,  THE  (England). 

E.  Portman-S.  Gray.  88.  bl/17/48 
MRS.  FITZHERBERT  (England).  P. 

Graves-J.  Howard.  99.  b2/14/48 

NEWSREEL  SYNOPSES 

{Released  Wednesday,  Sept.  1) 

MOVIETONE  (Vol.  31,  No.  69)— 
U.  S.-Soviet  crisis  as  Rus.sia  shuts  its 
consulates;  Charge  of  perjury  faces 
Chambers  or  Hiss  at  Red  inquiry;  West 
guards  zones  in  Berlin  against  Russian 
raiders;  A  salute  to  youth  in  sports: 
Kansas  City  boys  meet  in  diamond  tour- 
nament— Five-year-old  Frances  Roller 
shows  aquatic  skill — Small  fry  fisticuffs 
of  Brooklyn  swing  like  mad. 

NEWS  OF  THE  DAY  (Vol.  19,  No. 
303) — Hiss  vs.  Chambers  face  to  lace  at 
Red  probe;  Mrs.  Kasenkina's  own  story 
exposes  Red  terror;  Yanks  block  Red 
raids  in  Berlin  zone;  A  miracle  aown  oa 
the  farm. 

PARAMOUNT  (No.  2)— Soviet  rejects 
U.  S.  note  on  teachers;  Back-to-school 
fashions ;  Key  witnesses.  Hiss  and  Cham- 
bers, face  to  face  at  spy  hearings;  Heat 
wave. 

UNIVERSAL  (Vol.  21,  No.  173)— Mrs. 
Kasenkina  blasts  Reds;  Highlights  of 
spy  probe;  Flames  ravage  Montreal 
freight  yard;  Alrica  hails  Donald  O'Con- 
nor; Five-year-old  water  skier  debut. 

WARNER  PATHE  (Vol.  21,  No.  4)— 
Hiss,  Chambers  face  to  face  in  spy 
probe;  Mrs.  Kasenkina  tells  why  she 
jumped;  Farm  facelifting  in  a  single 
day;  Washington  horsemen  in  suicide 
race. 

TELENEWS  (Vol.  2,  No.  35) — Com- 
munist prcbe  looks  for  liar;  Kasenkina 
case  reaches  climax ;  The  draft  comes 
back;  Americans  help  people  around  the 
world — Austria-Germany,  Frankfurt-Ber- 
lin, Chungking,  New  York-Berlin;  Duiles 
speaks  at  international  church  confer- 
ence in  Holland;  Overseas  briefs — Israel, 
Russia,  Turkey,  England,  Czechoslo- 
vakia; Sports:  U.  S.  Olympic  stars  re- 
turn— Summer  football,  Yanks  beat  Dod- 
gers 21-3. 


{Released  Saturday,  Sept.  4) 

MOVIETONE  NEWS  (Vol.  31,  No. 
70) — World  conference  of  churches  h  id 
in  Amsterdam;  Nation  mourns  Justice 
Hughes ;  Communists  march  on  Berlin 
city  hall;  25-year-olds  register  in  draft; 
Truman  ends  vacation ;  Premier  of  Eire 
in  New  York;  Russian  Consul  Lomakin 
leaves;  Winston  Churchill  visits  France; 
Darryl  F.  Zanuck  in  Italy;  Sports:  Cita- 
tion vnns  $60,000  added  American  derby 
— Atlantic  City  ice  spectacle. 

NEWS  OF  THE  DAY  (Vol.  20,  No. 
200) — First  world  council  of  churches; 
Rioting  Reds  seize  Berlin  city  hall; 
Soviet  Consul  sails  for  home;  25-year- 
olds  answer  first  draft  call;  Sports: 
Olympic  champs  come  home  (except  Los 
Arp-  1=>;,  Pan  Fra-"-isco  and  Minneapolis) 
— Home  town  hails  young  Olympic  hero 
(Los  Angeles  and  San  Francisco  only)  ; 
Stillwater  celebrates  Minnesota  centen- 
nial (Minneapolis  only)  ;  Icecapades  of 
•49. 

PARAMOUNT  (No.  3) — Icecapades  of 
1949;  World  churchmen  meet  in  Am- 
sterdam; Draft  call  induction  set  for 
November;  Soviet  consul  sails  from  New 
York;  Sports:  U.  S.  Olympic  stars  home 
after  London  sweep — Redhot  football, 
temperature  99  degrees. 

UNIVERSAL  (Vol.  2,  No.  174)— Draft 
begins — nation's  young  men  join  peace- 
time army ;  Lomakin,  Soviet  consul 
packs  up  and  leaves:  Christians  meet — 
44  countries  send  leaders  to  Holland; 
Sports:  Olympic  team  returns;  Mathias' 
homecoming  —  Icecapades  —  American 
derby. 

WARNER  PATHE  (Vol.  20.  No.  5)— 
Eichelberger  returns;  Youth  draft; 
Lomakin  departs ;  Olympic  stars  return ; 
Mathias'  welcome:  Church  conference  in 
Amsterdam;  Berlin  crisis;  Icecapades; 
Baby  elephants;  Sports:  Yankee-Dodgers 
football — American  handicap. 


NtXT  WEEK: 

THE   MOTION   PICTURE  THEATRE 
Equipment  end  Maintenance  Feature 
Pubrshed  Every  Fourth  Week 


RE-ISSUES  (Nationally  Released) 

Time    Rel.  Rel. 

ASTOR  PICTURES 

Aces  Wild   Harrv  Carey    63... 4/30/48   1937 

Frontiers  of  '49  "Wild  Bill"  Elliott  ,...1939 

In  Early  Arizona  "Wild  Bill"  Elliott  1938 

Jimmy  Steps  Out  T  'Jtpwart.p  Ooddard   89. .  .3/25/48   1941 

Law  Comes  to  Texas,  The  "Wild  Bill"  Elliott  1939 

Lone  Star  Pioneers  "Wild  Bill"  Elliott  1939 

Man  From  Tumbleweeds,  The  "Wild  Bill"  Elliott  1940 

Pecos  Kid   F'-od   Knhlor    Ir   59. .  .4/25/48   1935 

Pioneers  of  the  Frontier  "Wild  Bill"  Elliott  1940 

Return  of  Daniel  Boone,  The  "Wild  Bill"  Elliott  1941 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack   55... 6/1/48   19X7 

Wagon  Trail   Harry  Carey    58... 5/30/48   1935 


EAGLE  LION 

848  Seven  Sinners    M   Dietrich-J.  Wayne   86... 3/27/48   1936 

849  Sutter's  Gold   Edward  Arnold    93... 3/27/48   1936 


FILM  CLASSICS 

Border  Wolves   Bob  Baker   

Bury  Me  Not  on  Lone  Prairie  Johnny  M.  Brown. . . 

Challenge,  The   J.  Gardner-M.  Clare. 

Courage  of  the  West  Bob  Baker   


  56. 

  60. 

  78. 

  58. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   ,  R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Jungle  Woman   E.  Anchors- J.  C.  Naish  

Last  Stand   Bob  Baker    57. 

Man  Who  Reclaimed  Head  C.  Rains-J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

South  of  Tahiti  M.  Montez-B.  Donlevy   75. 

Tower  of  London  B.  KarlofT-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 


..8/15/48   1938 

..3/15/48   1941 

..5/20/48   1939 

..3/15/48   1937 

..7/15/48   1942 

..7/20/48   1938 

..6/11/48   1942 

..7/20/48   1939 

..9/15/48   1934 

..6/11/48   194a 

..4/15/48   

..3/25/48   1944 

..9/15/48   1938 

..7/1/48   1935 

..8/15/48   1940 

..4/15/48   

..3/1/48   1941 

..7/1/48   1939 

..7/15/48   1934 


METRO-GOLDWYN-MAYER 

823  Tarzan's  New  Adventure  J.  Weismuller-M.  O'Sulllvan   70... Apr.  '48   1942 

822  Tarzan's  Secret  Treasure  J.  Weismuller-M.  O'Sulllvan   ..    81... Apr.  '48   1941 


MONOGRAM 

4711  Sign  of  the  Well  M.  Whalen-G.  Bradley. 


69. . .5/2/48 


.1941 


PARAMOUNT 

R7-3508  Crusades.  The 


.L.  Young-H.  WUcoxon  126... June  '48   1935 


REALART  PICTURES 

5013  Argentine  Nights   Ritz  Bros. -Andrew  Sisters  73. 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta   60. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald   98. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson   61. 

6046  Hellzapoppin   Olsen- Johnson    84. 


917  Little  Tough  Guy  Little  Tough  Guys  

929  Little  Tough  Guys  in  Society  Little  Tough  Guys  

796  Magnificent  Brute   J.  McLaglen-B.  Barnes. 

361  Sea  Spoilers   J.  Wayne-N.  Grey  

871  Wings  Over  Honolulu  -  R.  Milland-W.  Barrie. . . 


83. 
73. 
78. 
63. 
78. 


.Mar.  '48   1940 

.Apr.  '48   1942 

.May  '48   1943 

.Apr.  '48   1941 

.Mar.  '48   1941 

.Mar.  '48   1938 

.Mar.  '48   1938 

.Apr.  '48   1936 

.Apr.  '48   1936 

.May  '48   1937 


RKO  RADIO 

892  Bambi  *T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck   

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert   (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede   (W)  G.  O'Brien-M.  Reynolds.. 

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  


70. 
60. 


60. 


60. 


.1942 
.1938 
.1932 
.1933 
.1938 
.1938 
.1939 
.1939 


SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC23  Hidden  Gold   W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  S. 

HC19  Range  War  W. 

HC18  Renegade  Trail  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC22  Showdown,  The   W. 

HC17  Silver  on  the  Sage  (W)  W. 

HC24  Stagecoach  War   W. 

S-6  That's  My  Boy  J. 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-R.  Hayden   62. 

Menjou-D.  Costello   89. 

Boyd-K.  Ha.vucn  79. 

Temple- W.  Gargan   88. 

Buyu-K.  Hayaen  69. 

Boyd-G.  Hayes  60. 

Stanwyck-it.  Young   71. 

Boyd-R.  Hayden  70. 

Boyd-R.  Hayden   66. 

Bu,\  O-G.  Hayes  71 . 

Boyd-R.  Hayden   64. 

Durante-R.  Tauber   81. 


..9/24/48   1938 

..9/10/48   1938 

..9/3/48   ...1940 

..7/16/48   1939 

..6/3/48   1939 

..9/24/48   1942 

.5/7/48   1939 

.  .VIO'48   1939 

..7/23/48   

.7/2/48   1940 

..7/30/48   1940 

.3/6/48   1939 

..10/8/48   1940 

..9/10/48   


20TH  CENTURY-FOX 

830  Belle  Starr   R-  Scott- 


834  Blood  and  Sand  T. 

831  Frontier  Marshal   R. 

835  I  Wake  Up  Screaming  B. 

832  Rose  of  Washington  Square  T. 

833  Slave  Ship   W, 


G.  Tierney  87. 


Power-L  .Darnell  125. 

Scott-N.  Kelly   71. 

Grable-V.  Mature   82. 

Power- A.  Faye  86. 

Baxter-W.  Beery  92. 


WARNER  BROS. 

718  Adventures  of  Robin  Hood  E.  Flynn-O.  DeHavilland  102. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts  71. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien  78. 

72?  Valley  of  the  Gii»nts  W.  Morris-C.  Trevor   .  79. 


.June  '48   1941 

■  Aug. '48   1941 

.June  '48   1939 

.Aug. '48   1941 

.July  '48   1939 

.July  '43   1937 

.3/13/48   1938 

.7/17/48   1940 

.7/17/48   1936 

.5/8/48   1938 

.5/8/48   1940 


1947-48  SHORT  SUBJECT  BOOKING  GUIDE 


ReU  No.    Title  Rel.  Date  DaU 

ASTOR  PICTURES 

Jimmy  Fidler's  Personality 

Parade  (20)   12/20   

Boss  Comes  to  Dinner  (10)  4/1   

Makers  of  Destiny  #1(171/2)  5/1  6/5 

COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE  (1) 
9451  A  Voice  Is  Born  (2O1/2) . .  1/15   


THREE  STOOGES  COMEDIES  (8) 

9401  Brideless  Groom  (I6I/2) . . .  9/11   

9402  Sing  s  Song  of  Six 

Pants  (17)   10/30  12/20 

9403  All  Gummed  Up  (18)  12/11  12/20 

9404  Shivering  Sherlocks  (17) ...  1/S  6/5 

9405  Pardon  My  Clutch  (15)...  2/26  6/19 

9406  Squareheads  of  the  Round 

Table  (IS)                      3/4  6/5 

9407  F  ddlers  Three  (17)            5/6  6/5 

9408  The  Hot  Scots  (17)  7/8  7/31 

ASSORTED  &  ALL-STAR  COMEDIES  (17) 
9431  Rolling  Down  to 


9422  Should  Husbands 


9425  Tall,  Dark  and 


9427  Pardon  My  Lamb  Chop  ( 


9/4 

9/18 

10/9 

1/17 

11/13 

12/20 

1/29 

6/19 

2/19 

6/12 

4/15 

6/5 

5/13 

6/19 

6/10 

7/10 

11/20 

12/20 

12/18 

2/14 

12/25 

1/15 

6 '19 

3/11 

6/19 

4/29 

6/12 

.  5/27 

6/19 

6/24 

7/31 

COLOR  RHAPSODIES  (3) 

9501  Swiss  Tease   (6)   9/11   

9502  Boston  Beany  (6)  12/4  12/20 

9503  Flora  (7)                          3/18  6/19 

COLOR  PHANTASIES  (3) 

9701  Kitty  Caddy  (6)  11/6  12/20 

9702  Topsy  Turkey  (61/2)  2/5   

9703  Short  Snorts  on 

Sports  (6/2)                   6/3  7/10 

COLOR  FAVORITES  (Re-Issues)  (8) 

9601  Dreams  on  Ice  (6I/2) ...  .10/30   

9602  Novelty  Shop  (61/2)  11/20   

9603  Dr.   Bluebird    (8)  12/18   

9604  In  My  Gondola  (71/2) ....  1/22   

9605  Animal  Cracker  C  reus  (7)  2/19   

9606  Bon  Bon  Parade  (81/2) . . .  4/8   

9607  House  That  Jack  Built  (7) .  5/6   

9608  The  Untrained  Seal  (71/2)-  7/15   

THRILLS  OF  MUSIC  (8) 

9951  Boyd  Raeburn  &  Orch.  (11)  9/18   

9952  Claude  Thornhill  & 

Orch.  (11)   10/30   

9953  Lecuona  Cuban 

Boys  (IO1/2)   11/13  12/20 

9954  Skitch  Henderson 

Orch.  (10)   12/11  2/14 

9955  Charlie  Bamet  & 

Orch.  (lO'/z)                   1/15  6/5 

9956  Ted  Weems  & 

Orchestra  (lOi/2)              3/25  6/5 

9957  Gene  Krupa  Orch.  (1")  6  10  7  10 

9958  Tony  Pastor  Orch.  (10) . . .  7/22  8/28 

SCREEN  SNAPSHOTS  (10) 

9851  Hollywood  Cowboys   (91/2)-  9/4   

9852  Uguna,  U.  S.  A.  (91/2).. 10/9  12/20 

9853  Out  of  This  World 

Series  (9)   11/27  12/20 

9854  Off  the  Air  (10)  12/18  12/20 

9855  Hawaii  in  Hollywood  (10).  1/22  6/5 

9856  Photoplay's  Gold  Medal 

Awards  (91/2)    3/18   

9857  Smiles  and  Styles  (10) ....  4/1  6/5 

9858  Hollywood  Honors 

Hersholt  (8)                   5/6  6/12 

9859  Hollywood  Party   (9)  6/10  7/10 

9860  Hollywood  Friars  Honor 

George  Jessel  O'/z) . . . .  7/8  7/31 


WORLD  OF  SPORTS  (9) 

9801  Cinderella   Cagers    (91/2)..  9/25 

9802  Ski  Demons   (9)  10/23 

9803  Bowling  Kings  (10)  11/13 

9804  Navy  Crew  Champions  (10).  12/25 

9805  Rodeo  Thr  Ms  and 

Spills  (91/2)    1/29 

9806  Net  Marvels  (9)   3/11 

9807  Champions  in  the 

Making   (8I/2)    5/23 

9808  No  Holds  Barred  (9)  6/17 

9809  Aqua  Zanies  (9)   7/15 


12/20 
12/20 
2/14 

6/5 
6/19 

6/19 
7/10 
7/31 


FILM  NOVELTIES  (8) 
9901  Aren't  We  All?  (101/2) ..  .11/27   

COMMUNITY  SINGS  (9) 

9651  No.  1— Linda    (10)   9/4   

9652  No.  2— April  Showers  (9)  .10/2   

9653  No.  3— Peg  0'  My 

Heart   (9)   11/6  12/20 


Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are:  distributor's  release  number; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showmen's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


Rel.  No.  Title 


Rel.  Date  Data 


9654  No.  4— When  You  Were 

Sweet  16   (91/2)  12/4  12/20 

9655  Feudin'  and 

A-FiBhtin'    (lO'/z)    ....  1/8  6/19 

9656  Civilization  (    )                   2/12  6/5 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (91/2)..  4/29  6/5 

9658  Manana  (9)                         6/3  6/19 

9659  California  Here  I  Come  (9)  8/12  S/28 

SERIALS  (15  Chapters)  (4) 

9120  The  Sea  Hound   9/4   

9140  Brick    Bradford   12/18  1/17 

9160  Tex  Granger    4/1   

9180  Superman  (Sp.)    7/15   

METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS  (11) 

W-931  Slap  Happy  Lion  (7)  9/20   

W-932  The  Invisible  Mouse  (7)..  9/27  11/22 

W-933  King  Size  Canary  (    )  12/6  2/14 

W-934  The  Bear  and  the  Bean  (7) .  1/31  4/3 

W-935  What  Price  Fleadom?  (6).  3/20   

W-936  Make  Mine  Freedom  (10).  4/24  6/12 

W-937  Kitty  Foiled  (8)                 5/1  6/12 

W-938  Little  'Tinker  (8)                5/15  7/24 

W-939  The  Bear  and  the  Hare  (7).  6/26  7/24 

W-940  The  Truce  Hurts  (7)   7/17   

W-941  Half-Pint  Pygmy  (7)  8/7   

TRAVELTALKS  (4) 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)  5/8  7/24 

T-914  Chicago,  the  Beautiful  (10) .  7/31  8, 2i 

THE  PASSING  PARADE  (5) 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20  3/6 

K-972  It  Can't  Be  Done  (10)...  1/10  4/3 

K-973  Goodbye  Miss  Turlock  (10).  1/24  4/3 

K-974  My  Old  Town   (9)              2/7  4/3 

K-975  Souvenirs  of  Death  (10)..  6/19  7/24 

GOLD  MEDAL  CARTOONS  (Reissues)  (6) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way  (8)  2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (8) .  6/12   


Rel.  No.  Title 


Rel.  Date  Data 


S-951 
S-952 
S-953 
S-954 

S-955 
S-956 

S-957 
S-958 
S-959 
S-960 


11/22 
11/22 


PETE  SMITH  SPECIALTIES  (10) 

Football  Thrills  No.  10  (8) .  9/6 

Surfboard  Rhythm   (8)  10/18 

What  O'Ya  Know?  (9).... 11/18 
Have  You  Ever 

Wondered?  (9)   

Bowling  Tricks  (10)            1/10  4/3 

I  Love  My  Mother-in-Law 

But  (8)                         2/7  5/1 

Now  You  See  It  (Tech.)  (9)  3/30   

You  Can't  Win  (9)             5/29  6/12 

Just  Suppose  (9)   7/17   

Football  Thrills  No.  11 

(9)                               8/21  8/21 


MUSICAL  MERRY-GO-ROUND  (8) 

M-981  Freddy  Martin,  Keenan 

Wynn  (10)    2/14 

M-982  Tex  Beneke   (10)   2/13 

M-983  Ray  Noble,  Buddy 

Claik  (11)    6/26 

M-984  Martin  Block's  Musical 

Merry-Go-Round  (10)..  7/17 


6/5 
6/5 

7/24 


TWO  REEL  SPECIALS  (2) 

A-901  Drunk   Driving   (21)  3/27 

A-902  Going  to  Blazes  (21)  4/24 


8/28 


6/12 


PARAMOUNT 

PACEMAKERS  (6) 

K7-1  It  Could  Happen  to 

You  (11)   10/3   

K7-2  Babies,  They're 

Wonderful  (11)   11/14  11/22 

K7-3  Bundle  From  Brazil  (11)...  1/2  1/17 

K7-4  Musical  M  racle  (11)  3/12   

K7-5  A  Model  Is  Born  (7)             5/28  6/26 

K7-6  Neighbor  to  the  North  (13) . .  7/22  7/24 

POPULAR  SCIENCE  (6) 

J7-1  Radar  Fisherman  (10)  10/17  11/22 

J7-2  Desert  Destroyers  (11)  12/16.  .12/20 

J7-3  Streamlined   Luxury    (10) . . .  2/20  3/6 

J7-4  Fog  Fighters  (10)                 4/2  6/5 

J7-5  The  Big  Eye  (10)                  5/21  6/12 

J7-6  Flying  Wing  (10)   8/6   

SPORTLIGHTS  (10) 

R7-1  Riding  the  Waves  (10)  10/3  11/22 

R7-2  Running  the  Hounds  (11)... 10/31  11/22 

R7-3  Five  Fathoms  of  Fun  (10)..  11/28  1/17 
R7-4  Stop,  Look  and  Guess 

'Em  (10)   12/5  1/17 

R7-5  All  American  Swing 

Stars  (10)                      1/16  4/3 

R7-6  Double  Barrelled  Sport  (10).  2/20  4/3 

R7-7  Big  Game  Angling  (10)         3/26  6/5 

R7-8  Riding  Habits  (10)                4/30  6/5 

R7-9  Big  League  Glory  (10)  6/11  7/10 

R7-10  Her  Favorite  Pools  (10)         7/30  8/7 


UNUSUAL  OCCUPATIONS  (6) 


L7-1  Hula  Magic  (11)  11/7 

L7-2  Batpipe  Lasses   (11)  1/2 

L7-3  Modern  Pioneers  (11)  2/13 

L7-4  Nimrod  Artist  (10)   4/16 

L7-5  Ftather  Finery  (10)   5/14 

L7-6  Aerial  Hot  Rods  (10)  8/13 

SPEAKING  OF  ANIMALS  (6) 

Y7-1  Dog  Crazy  (11)  10/3 

Y7-2  Ain't  Nature  Grand  (10)...  11/14 

Y7-3  Monkey  Shines  (9)  12/12 

Y7-4  Home  Sweet  Home  (10)  i...  2/6 
Y7-5  'Tain't  So  and  'Tain't 

True  (10)    4/16 

Y7-6  As  Headliners  (10)   6/18 

NOVELTOONS  (8) 
Technicolor 

P7-1  Santa's  Surprise  (9)  12/5 

P7-2  Cat  O'Nine  Ails  (8)   1/9 

P7-3  Flip  Flap  (8)   2/23 

P7-4  We're  in  the  Honey  (8)  3/19 

P7-5  The  Bored  Cuckoo  (8)  4/9 

P7-6  There's  Good  Boo's 

Tonite  (9)    4/23 

P7-7  Land  of  the  Lost  (7)   5/7 

P7-S  Butterscotch  and  Soda  (7)..  6/4 

POPEYE  (8) 
E7-1  All's  Fair  at  the  Fair  (8).. 12/19 
E7-2  Olive  Oyl  for  Pres  dent  (7) . .  1/30 

E7-3  Wigwam  Whoopee  (8)  2/27 

E7-4  Pre- Hysterical  Man   (9)  3/26 

E7-5  Popeyc  Meets  Hercules  (7).  6/18 
E7-6  A  Wolf  in  Shc  k  s 

Clothing  (8)    7/30 

E7-7  Spinach  Vs. 

Hamburgers  (8)   8/27 

E7-8  Snow  Place  Like  Home  9/3 

SCREEN  SONG  (8) 

X7-1  The  Circus  Comes  to 

Clown  (7)   12/26 

X7-2  Base  Brawl  (7)   1/23 

X7-3  Little  Brown  Jug  (8)   2/20 

X7-4  The  Golden  State  (8)  3/12 

X7-5  Winter  Draws  On  (7)   3/19 

X7-6  Sing  or  Swim  (7)   6/4 

X7-7  Camptown   Races    (8)  7/16 

X7-8  The  Lone  Star  State  (9) . . . .  8/20 

MUSICAL  PARADES  (5) 

FF7-1  Samba-Mania   (18)   2/27 

FF7.2  Footlight  Rhythm  (19)....  4/9 

FF7-3  Gypsy  Holiday  (19)  6/25 

FF7-4  Tropical  Masquerade  (10)..  8/6 
FF7-5  Big  Sister  Blues  (    )  10/1 

RKO  RADIO 

FLICKER  FLASHBACKS  (7) 

84201  No.  1  (10)   10/24 

84202  No.  2  (9)   12/5 

84203  No.  3  (9)    V16 

84204  No.  4  (9)    2/27 

84205  No.  5  (8)    4/9 

84206  No.  6  (9)    5/21 

84207  No.  7  (9)    7/2 

THIS  IS  AMERICA  (13) 

83101  Border  Without 

Bayonets  (16)   11/14 

83102  Switzerland  Today  (18)...  12/12 

83103  Children's  Village  (19) ....  1/9 

83104  Operation  White 
Tower  (18)    2/6 

Photo  Frenzy  (16)   3/5 

Funny  Business  (18)  4/2 

Democracy's   Diary  (16).. 

Cr  me  Lab  (17)  

Letter  to  a  Rebel  (16) . . 


11/22 
3/6 
6/5 
6/5 
6/26 


4 '30 
5/28 
6/25 


11/22 
/1/17 
3/6 

6/5 
7/3 


1/17 

1/17 

6/5 

6/5 

6/5 

6/5 

6/12 

6/26 


12/20 
1/17 
6/5 
6/5 


S/7 


1/17 
4/3 
4/3 
6/5 

6/5 

6,26 

8/7 


4/3 
6/5 
7/3 


12/20 
1/17 
4/3 
6/5 
6/5 
6/26 


12/20 
1/17 
3/6 

3/6 
5/1 
6/5 
6  19 
6/26 
7/3 
8/28 


83105 
83106 
83107 
83108 
83109 

S3110  Sports  Golden  Age  (17) . . .  7/23 

SPORTSCOPES  (13) 

84301  Ski   Holiday   (8)   9/19 

84302  Golf  Doctor   (8)  10/17 

84303  Quail  Pointers  (8)  11/14 

84304  Pin  Games  (8)  12/12 

84305  Racing  Day  (8):   1/9 

84306  Sports  Coverage  (8)  2/6 

84307  Teen  Age  Tars  (9)   3/5 

84308  Doggone  Clever  (8)   4/2 

84309  Big  Mouth  Bass  (8)   4/30 

84310  Muscles  and  the  Lady  (9).  5/28 

84311  Ladies,  in  Wading  (8)  6^25 

84312  Athletic  Varieties  (8)  7/23 

84313  Strikes  to  Spare  (8)   8/20   

MUSICAL  JAMBOREES  (Revivals)  (7) 

84401  Enric  Madriguera  & 

Orch.  (8)    9/5   

84402  Tommy  Tucker  Time  (8)...  10/3   

84403  Johnny  Long  &  Orch.  (8).. 10/31   

84404  Duke  Elligton  (9)  11/28   

84405  Jerry  Wald    &0rch.  (9)... 12/26   

84406  Ray  McKinley  &  Orch.  (8) .  1/23   

84407  Dick  Stabile  &  Orch.  (8)..  2/20  .  


12/20 
1/17 
3/6 
3/6 
5/1 
6/19 
6/19 
6/26 
7/31 
8/28 


LEON  ERROL  (4) 

83701  Bet  Youi  Life  (14)   1/16  4/3 

83702  Don't  Fool  Your  Wife  (18) .  3/5  6/5 
S3703  Secretary  Trouble  (17)  4/9  6/5 


Rel.  No.    Title  Rel.  Date  DiU 

EDGAR  KENNEDY  (6) 

83401  M  nd  Over  Mouse  (17) ...  .11/21 

83402  Brother  Knows  Best  (17)..  1/2 

83403  No  More  Relatives  (IS)...  2/6 

83404  How  to  Clean  House  (18) . .  5/14 

83405  Dig  That  Gold  (17)   6/25 

83406  Home  Canning  (16)   8/6 

RAY  WHITLEY  REVIVALS  (4) 

83501  Molly  Cures  a  Cowboy  (19)  .9/5     . . 

83502  Musical  Bandit  (16)  10/10  .. 

S3503  Corralling  a  School 

Marm   (14)   11/14  .. 

83504  Prairie  Spooners  (13)....  12/19  .. 

SPECIAL  (3) 

83601  20  Years  of  Academy 

Awards  (19)    4/2  6 

83801  Basketball  Headliners  of 

1948  (18)    4/23  6 

842  Louis-Walcott  Fight 

Picture  (19)    6/26  .. 

83901  Football  Highl  ghts  of  1947 

(20)   12/12  .. 

WALT  DISNEY  CARTOONS  (6) 
Reissues 

84701  Hawaiian  Holiday  (8)  10/17  .. 

84702  Clock  Cleaners  (8)  12/12  2 

84703  Little  Hiawatha  (9)..  2/20  .. 

84704  Alpine  Climbers  (10)  4/2  .. 

84705  Woodland  Cafe  (7)   5/14  6 

84706  Three  Little  P  gs  (  )  


REPUBLIC 

SERIALS  (4) 

791  G-Men  Never  Forget 

(12  Chapters)    1/31 

792  Dangers  of  the  Canadian 

Mounted    (12  Chapters).  4/24 

793  Dick  Tracy  Returns  (15 

Chapters)    7/17 

CARTOONS  (1) 

Trucolor 

761  It's  A  Grand  Old  Nag  (8). 12/20 


12 


20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  (8).  9/12 

8202  The  3  R's  Go  Modern  (9) .  .11/7 

8203  Sky  Thrills  (9)   3/ 

8204  Majesty  of  Yellowstone  (9) .  7/ 

8251  Holiday  in  South 

Africa  (8)    8/22 

8252  Home  of  the  Danes  C8)  10/17 

8253  Jungle  Closeups  (8)  12/12 

8254  Copenhagen 

Pageantry  (T)   (8)  1/ 

8255  Scenic  Sweden  (T)  (8)...  6/ 

8256  Riddle  of  Rhodesia  (T)  (8) .  7/ 

8257  Bermuda  (T)   (8)   8/ 

8258  Desert  Lights  (T)  (8)  8/ 

SPORTS  REVIEW 

8301  Gridiron  Greatness  (9)  8/1 

8302  Olympic  Class  (10)   2/ 

8303  Everglades  Adventure  (9)  

8304  Football  Finesse  (10)  9/ 

8351  Vacation  Magic  (8)   9/26 

8352  Aqua  Capers  (T)  (8)  1/ 

8353  Playtime  in 

Scand  navia  (T)  (8)  4/ 

TERRYTOONS 
Technicolor 

8501  One  Note  Tony  (7)   2/ 

8502  Talking  Magpies  in  Flying 

South   (7)    8/15 

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29 

8504  Talking  Magpies  in  Fishing 

by  the  Sea  (7)   9/19 

8505  Mighty  Mouse  in  the  First 

Snow  (7)   10/10 

8506  Talking  Magpies  in  tlie 

Super  Salesman  (7)  10/24 

8507  Mighty  Mouse  n  a  Fight 

to  the  Finish  (7)  11/14 

8508  The  Wolf's  Pardon  (7)  12/5 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family 

Robinson  (7)   12/19 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   12/12 

8511  Mighty  Mouse  In  Lazy 

Little  Beavers  (7)  12/26 

8512  Felix  the  Fox  (7)   1/ 

8513  The  Talking  Magpies  'n 

Taming  the  Cat  (7)....  1/ 

8514  Mighty  Mouse  and  the 

Magician  (7)    3/ 

8515  Chipper  Chipmunk,  The  (7)  3/ 

8516  Hounding  the  Hares  (7)...  4/ 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies  (7)..  4/ 

8518  Mystery  in  the 

Moonlight  (7)    5/ 

8519  Seeing  Ghosts  (7)   6/ 

8520  A  Sleepless  Night  (7)  6/ 


8/ 


Rel.  No.  Title 


Rel.  Date  DaU 


SI 


I/I 


8521  Mighty  Mouse  in  the 

Witch's  Cat    7/   

8522  Magpie  Madness  (7)   7/  8/28 

8523  Mighty  Mouse  in  Love's 

Labor  Won   (7)   8/   

TERRYTOONS 

Technicolor-Reissues 

8531  The  Butcher  of  Seville  (7) . .  5/   

8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/   

DRIBBLE  PUSS  PARADE 

8901  Album  of  Ammals  (8)  11/21 

8902  Dying  to  Live  (9)   5/  6/19 

FEMININE  WORLD 

8601  Something  Old — Someth'ng 

New  (8)    2/  5/1 

8602  Fashioned  for  Action  (8) . .  4/  6/5 

MARCH  OF  TIME 

1  Is  Everybody 

Listening?  (19)    9/5  9/6 

2  T-Men  in  Action  (18)  10/3  10/4 

3  End  of  an  Empire  (18)  10/31  11/1 

4  Public  Relations  .  .  .  This 

Means  You!   11/28  12/20 

5  The  Presidential  Year  (    ).  12/26  12/20 

6  The  Cold  War  (    )   1/   

7  Marriage  and  Divorce  (    ) .  2/20     3  6 

8  Crisis  in  Italy  (    )   3/  ... 

9  Life  W  th  Junior  (    )   4/   

10  Battle  for  Greece  (17)   5/   

11  The  Fight  Game  (19)   5/  6/26 

12  The  Case  of  Mrs. 

Conrad  (IS)    7/   

13  White-Collar  Girls  (18)...  8/6  8/7 


UNITED  ARTISTS 

LANTZ  CARTUNES  (7) 

The  Bandmaster  (7)  12/  1/17 

The  Mad  Hatter  (7)             2/  /6/19 

Pixie  Picnic   (7)   6/5 

Banquet  Busters  (7)   6/19 

Kiddie  Koncert  (7)   6/5 

Wacky  Bye  Baby  (7)   7/16   

Wet  Blanket  Policy  (7)   8/27   


UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS  (13) 

3301  Alvino  Rey  and  Orch.  (15). 10/22  2/14 

3302  Drummer  Man    (15)  12/3  2'14 

3303  Carlos  Molina  &  His 

Orch.  (15;   12/13  2/14 

3304  Tex  Beneke  &  His 

Orch.  (15)    3/3  6/19 

3305  Woody  Herman  &  His 

Orch.  (15)    3/31   

3306  Reg  Ingle  &  His  National 

Seven    (15)    6/16     6 '19 

3307  Tex  W  lliarns  and  His  Orrh. 

in  Wpstern  Whoooee  05)  6  2^      7  31 

3308  Jimmy  Dorsey  &  Orch.  (  ) .  8/18   


TECHNICOLOR  CARTUNES  (5) 

Reissues 

3321  Knock   Knock   (7)   3/ 

3322  Syncopated  Sioux  (7)   5' 

3323  Woody  Woodpecker  (7)   7/ 


THE  ANSWER  MAN  (8) 

3391  Wind.  Curves  and  Trapped 

Doors    (10)   12/22  2/14 

3392  Hall  of  Fame  (10)   1/19   

3393  Men.  Women 

Motion    (10)    3 '15  6/1" 

3394  Flood  Water  (10)   4/26  7/31 

3395  Mighty  Timber  (10)   6/21  7/31 

3396  Rockets  of  the  Future  (10)  7  ^ 

3397  Water  Battlers  (  )   8  16  ... 

3398  Home  of  the  Iceberg  (  )...  8/23  ... 


Rel.  No.    Title                       Rel.  Date  Data 

VARIETY  VIEWS  (8) 

3341  Tropical  Harmony  (9)           9/29  11/22 

3342  Chimp  Aviator   (9)  11/17  11/22 

3343  Brooklyn  Makes 

Capital    (27)                    2/9  6/19 

3344  Whatta  Built   (10)              6/7  6/19 

3345  Copa  Carnival   (9)                6/28  7/31 

3346  Paris  on  the  Plata  (  )   7/12   

3347  Gaucho  Fiesta  (  )   S/16   

SING  AND  BE  HAPPY  SERIES  (8) 

3381  Spotlight  Serenade  (10)...  3/29  .  ... 

3382  Singing  the  Blues  (10)...  5/  7/31 

3383  River  Melodies  (8)                7/5  7/31 

MUSICAL  WESTERNS  (3) 

3351  Hidden  Valley  Days  (27)..  2/5  6  19 

3352  Powder  River  Gunfire  (24).  2/26  .  .. 

3353  Echo   Ranch   (25)                4,1  6  19 

SPECIALS  (2) 

3201  Snow  Capers  (19)                2/18  6  iS- 


4001 
4002 
4003 
4004 
4005 
4006 
4007 

4008 


WARNER  BROS. 

TECHNICOLOR  SPECIALS  (8) 

Celebration  Days   (20)          1/31  2/14 

Soap  Box  Derby  (20)  10/18    .  . 

Teddy,  the  Roughrider  (20).  2/21 
King  of  the  Carnival  (20).  4/3 

Calgary  Stampede  (20)   5/29   

A  Day  at  the  Fair  (20) ...  7/3  7/24 
The  Man  From  New 

Orleans  (19)    9/4 

My  Own  United  States  (19). 10/16   


tel.  No.  Title 


Rel.  Date  OaU 


MEMORIES  FROM  MELODY  LANE  (6) 

4201  A  Song  of  the  West  (10) . .  9/27 

4202  An  Old  Time  Song  (10).. 12/27 

4203  A  Song  About  the 

Moonlight   (10)    1/24  3/6 

4204  Grandfather's  Favor  tes   .  . .  3/13  6/5 

4205  A  Stephen  Foster 

Seng  (10)    5/8  6/19 

420d  a  Song  From  the 

Movies  (10)    7/17   


BLUE  RIBBON  HIT  PARADE  (13) 

(Revivals)  Technicolor 

4301  Dangerous  Dan  McFoo  (7). 12 '20 

4302  Hobo  Gadget  Band  (7)  1'17 

4303  Little  Pancho  Vanilla   (7)     3  70 

4304  Don't  Look  Now  (7)   4/10  . 

4305  Curious   Puppy   (7)   4/24 

4306  Circus  Today  (7)   5/22 

4307  Little  Blabber  Mouse  (7)..  6/12 
43flg  The  Squawkin'  Hawk   (7)  7/10 

4309  A  Tale  of  Two  Kilfies  (7) .  7  '31     .  . 

4310  Pigs  in  a  Polka  (7)   S/14  ... 

4311  Greetings  Bait  (7)   S/2g 

4312  Hiss  and  Make  Up  (7)   9'IS 

4313  Hollywood  Steps  Out  (7).. 10/2 


JOE  McDOAKES  COMEDIES  (6) 

4401  So  You  Want  to  Be  a 

Salesman  (10^   9/13 

4402  So  You  Want  to  Hold  Your 

Wife   (10)   11/22  12/20 

4403  So  You  Want  An 

Apartment  (lf1>    1/3  3/6 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4 

4405  So  You  Want  to  Build  a 

House   (10)    5 '15   

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26   


SPORTS  PARADE  (13) 
Technicolor 

4501  Las  Vegas  Frontier 

Town  (10)   11/1 

4502  Action  in  Sports  (10)  12/13 


4503  A  Nat  on  on  Skis  (10)   7/31   

4504  Sun  Valley  Fun  (10)   2/14   

4505  Trip  to  Sportland   (10) .  . .  3/6  6/5 

4506  Riile,  Ranchero,  Ride  (10).  3/20  6/5 
450/  Holiday  for  Sports   (10)..  4/17  6/19 
45U8  built  for  Speed  (10)   6/5 

4509  Fighting  Athletes  (10)   5/1  6/19 

4biU  rhe  Race  Rider  (10)   6/19  7/24 

4511  Playtime  in  Rio  (10)   8/14   

4512  Sports  Down  Under  (10) .  .  9/18   

4513  Gauchos  of  the 

Pampas  (10)   10/9   


MELODY  MASTERS  BANDS  (8) 

4601  Freddy  Martin  &  His 

Orch.  aO)    9/13  .. 

4602  Swing  Styles  (10)  10/25  .. 

4603  Borrah  Minevitch  &  Har. 

Sch.    (10)   12/6 

4604  Rubinoff  and  His 

Viol  n   (10)    1/10    . . 

4605  Artie  Shaw  &  His 

Orch.  (10)    2/7 

4606  Henry  Busse  &  His 

Orch.    (10)    5/15  .. 

4607  The  Saturday  Night  Swing 

Club  (10)    6/19  .. 

4608  Joe  Reichman  &  His 

Orch.  (10)    7/17 


MERRIE  MELODIES  (18) 
Clnecolor 

4702  Bone  Sweet  Bone  (7)             5/22  7/24 

4704  Up-Standing  Sitter  (7)   7/3   

4707  Dough  Ray  Me-Ow  (7)  8/14   

4709  Odor  of  the  Day  (7)  10  2   

4712  Daffy  Dilly  (7)  10/30   

MERRIE  MELODIES 
Technicolor 
4701  Nothing  But  the  Tooth  (7)  .5/1 

4703  The  Shpll-Shocked  Egg  (7).  7/10  ... 

4704  The  Rattled  Rooster  (7) . . .  6/26   

4706  You  Were  Never 

Duckicr  (7)    8/7   

4708  The  Pest  That  Came  to 

Dinner  (7)    9/11   

4710  The  Foghorn  Leghorn   (7). 10/9   

4711  A  Lad  in  His  Lamp  (7)...  10/23   

L.  T.  TECH.  CARTOON 

4713  Kit  for  Cat  (7)  11/6   

4714  Stupor  Salesman  (7)  11/20   

M.M.  BUGS  BUNNY  SPECIAL 

4715  Riff  Raffy  Daffy  (7)  11/27   

4719  Hot  Cross  Bunny  (7)   «  ,'1 

4720  Hare  Splitter  (7)   9/25  .... 

ADVENTURE  SPECIALS  (6) 
Technicolor 

4801  Land  of  Romance  (10)   9/6 

4802  Beautiful   Bali    (10)  11/15  12,20 

4803  Dad  Minds  the  Baby  (10). 12/20   

4804  What's  Hatchin'?  (10)   2/28   

4805  Rhythm  of  a  Big  City  (10) .  3/27  6/5 

4806  Living  With  Lions  (10)...  6/5       7  24 


1948-49 

COLUMBIA 

THREE  STOOGES  COMEDIES 

1401  Heavenly  Daze   (I6V2)  9/2   

ASSORTED  <S  ALL-STAR  COMEDIES 

1421  Billie  Gets  Her  Man  (17)..  9/9   

COMEDY  FAVORITES 

1441  Pest  from  the  West  (18 V2)  9/30  .... 


^el.  No.  Title 


Rel.  out  OaU 


COLOR  RHAPSODIES 

1501  Pickled  Puss  (6V2)   9/2 

COLOR  FAVORITES 
1601  The  Stork  Takes  a 

Holiday  (8)    9/9 

WORLD  OF  SPORTS 

1801  D  ving  Champions  (  )   9/23 

THRILLS  OF  MUSIC 
1951  Elliot  Lawrence  &  Orch.  (  )  9/23 
SCREEN  SNAPSHOTS 

1851  Hollywood  Holiday  (  )   9/2 

COMMUNITY  SINGS 
1651  Baby  Face  (9)   9/16 

PARAMOUNT 

NOVELTOON 

P8-1  The  Mite  Makes  Right  (  )..  10/15 
P8-2  Hector's  Hectic  Life  (  )...  11/19 

P8-3  Old  Shell  Game  (  )  12/17 

SCREEN  SONG 
X8-1  Readin'  'Ritin'  and 

Rhythmetic  (  )   10/22 

SPEAKING  OF  ANIMALS 

Y8-1  The  Gnu  Look  (  )  10/29 

G.  RICE  SPORTLIGHT 

R8-1  Hot  Rod  Speedsters  (  )  11/5 

R8-2  Acrobatic   lllini    (  )  12/10 

POPEYE 

ES-1  Robin  Hood-Winked   (  )  11/12 

E8-2  Symphony  in  Spinach  (  )... 12/31 
UNUSUAL  OCCUPATIONS 

LS-1  The  Glass  Orchestra  {  )  11/26 

POPULAR  SCIENCE 
J8-1  Solar  Secrets  (  )  12/24 

RKO  RADIO 

WALT  DISNEY  CARTOONS 

Reissues 

94101  Pluto's  Purchase    (7)  7/9 

94102  Trial  of  Donald  Duck  (7) .  .  7/30 

94103  Catnap  Pluto  (6)   8/13 

UNITED  ARTISTS 

LANTZ  CARTUNES 

Playful  Pelican  (7)  10/8 

Dog  Tax  Dodgers  (7)  11/19 

Wild  &  Woody  (7)  12/31 

Scrappy  Birthday  (7)   2/11 

Drooler's  Delight   (7)  3/25 

WARNER  BROS. 

TECHNICOLOR  SPECIALS 

5001  Sons  of  Liberty  (20)  11/20 

JOE  McDOAKES  COMEDIES 

5401  So  You  Want  to  Be  in 

Politics  (10)   10/23 

5402  So  You  Want  to  Be  on  the 

Radio  (10   11/6 

SPORTS  PARADE 

5501  Jungle  Man  Killers  (10).. 11/6 
ADVENTURE  SPECIALS 
5801  Myster  ous  Ceylon    (10)...  9/25 
5101  Football  Magic  (20)   9/11 

FEATURETTES 

5102  Grandfather's  Follies  (20). 11/13  . 

SPORTS  NEWS  REVIEWS 
5601  Roaring   Wheels   (10)  10/2 

BLUE  RIBBON  CARTOONS 
Reissues 
5301  An  Itch  in  Time  (7)  10/30 


Why  Theatremen  Prefer 
Showmen's  Trade  Review 

.  .  The  Motion  Picture  Theatre 
Cpuhlished  every  fourth  weeh) 
deals  realistically  with  theatre 
design^  equipment  and  maintC' 
nance.  IVext  weeh:  Equipment  for 
Promoting  Sales  at  the  Box-Office 
will  he  featured. 


VIEWS  ON  NEW  SHORT  SUBJECTS 


JUST  SUPPOSE  (MGM— S-959)  Pete  Smitli  Spe- 
cialty. 9  mins.  Pete  Smith  does  a  little  supposing 
here  to  tickle  the  funnybone.  Suppose,  for  instance, 
that  men  bought  hats  as  women  do.  or  that  men  had 
the  babies  instead  of  their  wives.  Release  date,  7/17/48. 

THE  TRUCE  HURTS  (MGM— W-940)  Tom  and 
Jerry  Cartoon.  Technicolor.  7  mins.  Tom  and  Jerry 
sign  a  peace  pact,  but  they  find  that  peace  has  almost 
as  many  complications  as  war — so  the  battle  rages  on. 
Release  date,  7/17/48. 

RIDDLE  OF  RHODESIA  (20th-Fox— 8256)  Movie- 
tone Adventure  in  Technicolor.  8  mins.  From  the 
Kimbcrley  diamond  mines  in  South  Africa  the  Movie- 
tone Advenure  cameraman  goes  across  the  border  to 
Rhodesia  to  photograph  the  Zimbabwe  ruins  which 
are  a  prehistoric  riddle — massive  remains  of  a  for- 
gotten era,  a  puzzle  to  archeologists.  Victoria  Falls 
and  the  Rain  Forest  are  also  shown.  George  Putnam 
is  the  narrator. 

THE  WITCH'S  CAT  (20th-Fox— 8521 )  Terrytoon  in 
Technicolor.  7  mins.  A  wily  witch  and  her  cohort  in 
crime,  a  cat  whose  villainy  is  exceeded  only  by  his 
stupidity,  make  things  tough  for  the  mouse  world. 
That  is — until  Mighty  Mouse  comes  to  the  rescue.  A 
musical  fantasy  of  Halloween. 


BERMUDA  (20th-Fox — 8257)  Movietone  Adventure 
in  Technicolor.  8  mins.  Ed  "Thorgersen  describes  the 
life  and  sports  on  the  island  of  Bermuda.  The  capitol 
city  of  Hamilton  is  shown,  preserving  its  old  tradi- 
tional ways. 

FAMILIES  FIRST  (N.  Y.  State  Youth  Commission; 
release  through  20th  Century-Fox)  10  mins,  The 
Youth  Commission  has  finished  this  short  subject  in 
time  for  it  to  take  part  in  the  Youth  Month  Drive  in 
September.  It  contrasts  two  homes,  one  of  which 
affords  the  children  adequate  upbringing,  the  otlier 
which  does  not.  In  the  latter  case  quarreling  parents 
and  poor  supervision  of  the  boy  leads  him  on  to  a 
life  of  crime,  with  jail  as  the  end  of  his  path.  The 
lesson  is  forceful  and  fits  in  nicely  as  part  of  the  Youth 
campaign.  It  is  designed  to  reach  the  parents.  RKO 
Patiie  is  the  producer,  Edward  Montague  the  director. 
Release  date  8/30/48. 

FLICKER   FLASHBACKS   NO.   7    (RKO— 84,207) 

9  mins.  There's  a  Biograph  production,  "For  a  Wife's 
Honor,"  made  in  1908.  A  vengeful  servant  locks  a 
male  friend  in  a  room  with  the  master's  wife,  then 
tells  the  master.  The  friend  feigns  robbery  and  takes 
the  rap  to  save  the  lady's  honor.  "Man  from  Beyond" 
is  a  chapter  from  a  Harry  Houdini  serial  in  which  the 
handcuff  king  escapes  from  all  sorts  of  tight  situations. 


Coca-Cola  in  the  Eastwood  Theatre,  East  Hartford,  Connecticut — Tom  Grace,  Manager 


SELL  COCA-COLA  IN  YOUR  LOBBY 


AND  INCREASE  YOUR  PROFITS 


"\x>ur  lobby  can  make  a  profit  for 
you  just  like  your  seats. 

Put  Coca-Cola  in  your  lobby. 
You'll  automatically  increase  your 
revenue  and  your  profit.  You'll  please 
a  lot  of  customers  —  everybody 
welcomes  Coca-Cola. 

Let  us  give  you  ALL  the  facts 


Mills  120-B— vends  114  bottles 


about  this  new  source  of  profits. 
Write  National  Sales  Department, 

The  Coca-Cola  Company,  515  Madi- 
son Avenue,  New  York  22,  New 
York,  or  get  in  touch  with  your 
Coca-Cola  bottler. 

Coke  =  Coca-Cola 

"Coca-Cola"  and  its  abbreviation  "Coke"  are 
the  registered  trade-marks  which  distinguish 
the  product  of  The  Coca-Cola  Company. 


The  Service  Paper  of  The  Motion  Picture  Industry 


rEATURES  REVIEWED: 


rartment  for  Peggy 

thlnd  Leefced  Doors 

rsperadoes  ol 
[Dodge  City 

pdnopped 

Tatlock's  Millions 

>nrise 

Dear  Secretary 

faled  Verdict 

ke  Winslew  Boy 


lARLES    E.   'CHICK'  LEWIS 
Editor  and  ^ublishc 


THE  MOTION  PICTURE  THEATRE 
EQUIPMENT  AND  MAINTENANCE 

DEPINET  ELECTED  PRESIDENT 
OF  RADIO-KEITH-ORPHEUM 

JACK  JACKSON  TELLS  HOW  ACE 
SHOWMEN  MAKE  IDEAS  PAY  OFF 


RSaULAR  FEATURES: 
National  Newsreel  Selling  the  Picture 

Regional  Newsreel  Theatre  Manogement 

Hollywood  Newsreel  Shorts  Booking  Guide 

Showmen's  Silhouette  Feature  Booking  Guide 


Kntcred  u  iccond  cUtas  matter  February  20,  1940,  at  the  Post  Office  at  New  York, 
N.  Y.,  under  the  act  of  March  3,  1879.  Published  weekly  by  Sbowmen'i  Trade 
Review.  Inc..  1501  Broadway.  New  York  18,  N.  Y.,  U.S.A.  10  cents  a  copy,  $2  a  year. 


SEPTEMBER  11,  1948 

Vol  49  No.  V 


©CIB  153979 


"homecoming  ^ 
necklace 


*' Luxury  Liner 
^  brace/ef 


^'fh  You" 


WAS  IT  JUST  A 
SUMMER  ROMANCE? 

Don't  worry,  Miss  Box- Office.  Your  sugar  daddy  Leo  will  love 
you  in  December  as  he  did  in  May.  He's  just  had  another  shot 
of  Vitamin  M-G-M  and  he  s  rarin'  to  go.  Look  what  s  coming 
from  your  all-year- round  Santa  Claus: 


GREER  GARSON 

WALTER  PIDGEON  in 

"JUUA  MISBEHAVES" 

PETER  LAWFORD,  ELIZABETH  TAYLOR 

CESAR  ROMERO,  Lucile  Watson,  Nigel 

Bruce,  Mary  Boland,  Reginald  Owen 


The  Enterprise  Studios  present 
DANA  ANDREWS,  LILLI  PALMER 
and  LOUIS  JOURDAN  in 
"NO  MINOR  VICES" 
with  Jane  Wyalt 


"THE  SECRET  LAND"  {Technicolor) 
Starring 

MEN  AND  SHIPS 
Of  The  U.  S.  NAVY 
Narration  By 

Comdr.  ROBERT  MONTGOMERY,  U.S.N.R. 
Lt.  ROBERT  TAYLOR,  U.S.N.R. 
Lt.  VAN  HEFLIN,  A.A.F.  (Ret.) 


"HILLS  OF  HOME"  (Technicolor) 
Starring 

EDMUND  GWENN 

DONALD  CRISP,  TOM  DRAKE 

JANET  LEIGH  and  LASSIE 


Alexandre  Dumas' 

"THE  THREE  MUSKETEERS"  (recfinico/or) 
Starring 

LANA  TURNER,  GENE  KELLY 
JUNE  ALLYSON,  VAN  HEFLIN 
ANGELA  LANSBURY 
Franic  Morgan,  Vincent  Price,  Keenan 
Wynn,  John  Sutton,  Gig  Young 

★  ★  ★ 
"ACT  OF  VIOLENCE" 
Starring 

VAN  HEFLIN,  ROBERT  RYAN 
with  Janet  Leigh,  Mary  Astor 
Phyllis  Thaxter 

★  ★  ★ 

FRANK  SINATRA,  KATHRYN  GRAYSON 
in  "THE  KISSING  BANDIT  (Tecfinico/or) 
J.  Carrol  Naish,  Mildred  Natwick 
Milchail  Rasumny,  Billy  Gilbert 
Sono  Osato  with  Dance  Specialties  By 
Ricardo  Montalban,  Ann  Miller,  Cyd  Charisse 

★  ★  ★ 

John  Ford's 

"3  GODFATHERS"  (Tecfinico/or) 
Presented  by  John  Ford  &  Merian  C.  Cooper 
Starring 

JOHN  WAYNE,  PEDRO  ARMENDARIZ 
And  Introducing  HARRY  CAREY,  Jr. 
with  Ward  Bond,  Mae  Marsh 
Jane  Darwell,  Ben  Johnson 


ROBERT  TAYLOR 
AVA  GARDNER 
CHARLES  LAUGHTON 
VINCENT  PRICE 
JOHN  HODIAK  in 
"THE  BRIBE" 


"LITTLE  WOMEN"  fTec/inico/or} 
Starring 

JUNE  ALLYSON,  PETER  LAWFORD 
MARGARET  O'BRIEN,  ELIZABETH  TAYLOR 
JANET  LEIGH,  ROSSANO  BRAZZI 
MARY  ASTOR  with 
Lucile  Watson,  C.  Aubrey  Smith 


CLARK  GABLE,  WALTER  PIDGEON 
VAN  JOHNSON,  BRIAN  DONLEVY 
Charles  Bickford,  John  Hodiak 
Edward  Arnold  in 
"COMMAND  DECISION" 


"SUN  IN  THE  MORNING" 

(7ecfinico/or)  Starring 

JEANETTE  MacDONALD 

LLOYD  NOLAN,  CLAUDE  JARMAN,  Jr. 

and  LASSIE 

with  Lewis  Stone,  Percy  Kilbride 


"WORDS  AND  MUSIC"  (Technico/orj 
Starring 

MICKEY  ROONEY,  JUDY  GARLAND 
GENE  KELLY,  JUNE  ALLYSON 
PERRY  COMO,  ANN  SOTHERN 
with  Tom  Drake,  Cyd  Charisse,  Betty 
Garrett,  Lena  Home,  Janet  Leigh,  Marshall 
Thompson,  Mel  Torme,  Vera-Ellen 

*  ★  ★ 
SPENCER  TRACY,  DEBORAH  KERR 

in  "EDWARD,  MY  SON"  with  Ian  Hunter 

*  ★  * 
JOHN  GARFIELD  in 
The  Roberts  Production 
"FORCE  OF  EVIL" 

An  Enterprise  Picture 

with  Thomas  Gomez  and  Marie  Windsor 

And  Introducing  BEATRICE  PEARSON 

★  ★  * 

FRED  ASTAIRE,  GINGER  ROGERS  in 
"THE  BARKLEYS  OF  BROADWAY" 
(Technicolor) 

with  Oscar  Levant,  Billic  Burke 
Gail  Robbins,  Jacques  Francois 

★  ★  ★ 

GENE  KELLY,  ESTHER  WILLIAMS 

FRANK  SINATRA  in 

"TAKE  ME  OUT  TO  THE  BALL  GAME" 

(Tec/inico/orJ 

with  Betty  Garrett 

Jf!es  Munshin,  Edward  Arnold 


cD 


WHEN  LEO  KISSES  MISS  BOX-OFFICE  SHE  STAYS  KISS 


EXCEPTIONAL  EXPLOITATION  PACKAGE  ! 
^  TO  PACK  'EM  IN! 


''Undoubtedly  the  greatest  sport  picture  ever  filmed !" 
—Avery  Brundage, 


President  American  Olympic  Committer 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


5 


Naturally 


Definitely  topping  the  "good  news"  items  of  the  week 
is  announcement  that  Ned  E.  Depinet  has  been  elected 
president  of  Radio-Keith-Orpheum.  This  action  by 
directors  of  the  corporation  comes  as  no  surprise  to 
people  in  all  branches  of  film  business.  Indeed,  it  would 
have  been  a  tremendous  surprise  if  the  RKO  directors 
had  failed  to  avail  their  company  of  the  know-how, 
brain-  and  manpower  of  one  of  the  outstanding  motion 
picture  executives  of  all  time  for  the  presidency. 

Naturally,  the  tremendous  number  of  exhibitors,  film 
salesmen,  distribution  and  production  executives  who 
have  affection  as  well  as  high  regard  for  Depinet's  great 
ability  received  the  news  with  a  feeling  of  deep  personal 
gratification. 

Ned  is  a  "picture  man"  through  and  through.  He  is 
a  product  of  this  industry  and  we  all  can  take  great 
pride  in  that  fact. 

We  join  in  the  roars  of  the  film  crowd  as  it  congratu- 
lates RKO  on  naming  Depinet  president  and  voices  best 
wishes  to  Ned. 


Something  Old— Something  New— 

Sales  drives  are  not  new.  In  fact,  they  are  very  old 
and  have  been  used,  reused  and  abused  for  more  years 
than  we  can  recall. 

So,  at  first,  when  Herman  Robbins  announced  the 
George  Dembow  Tribute  Drive,  it  left  us  cold.  Indeed, 
we  were  almost  sorry  to  hear  about  it.  It  didn't  sound 
like  Robbins  or  Dembow. 

But  then  we  got  the  details  and,  Lo  and  Behold! 
Something  "new"  had  been  added.  It  was  not  going 
to  be  "just  another  drive." 

Tied  directly  to  the  whole  campaign  will  be  the  "Back 
To  Showmanship"  theme.  And  never  has  such  an  idea 
come  at  so  timely  a  moment  in  the  industry's  long  his- 
tory. 

Despite  the  fact  that  it  is  trailers  and  accessories  that 
NSS  is  selling,  they  are  giving  equal  emphasis  in  their 
Tribute  Drive  to  the  theory  that  theatremen  should  in- 
crease showmanship  efforts  through  wider  use  of  all 
phases  of  that  art.  More  newspaper  advertising,  more 
ballyhoo,  more  radio  spot  announcements,  more  exploi- 
tation through  the  various  phases  of  show  selling  con- 
sistent with  the  policy  and  type  of  theatre.  There  is  so 
much  that  can  be  done  that  we  applaud  most  vigorously 
any  activity  designed  to  awaken,  once  again,  in  the  the- 


atreman's  mind  the  necessity  for  getting  back  to  good 
old  showmanship. 

That  our  good  friend  George  Dembow  will  be  the 
spark-plug  for  so  worthy  a  Drive  makes  it  even  more 
a  pleasure  to  tell  our  exhibitor-readers  to  do  their  part. 


Education  in  the  Field 

As  this  page  previously  has  noted  (with  considerable 
admiration  for  the  enterprise).  Max  Youngstein,  Eagle 
Lion  vice-president  in  charge  of  advertising,  made  a  trip 
into  the  field  to  find  out  first  hand  what  is  what  at  the 
movie  theatres  of  the  land.  We  add  a  footnote  to  our 
applause  for  Youngstein's  way  of  doing  things  because 
Max  came  back  with  some  valuable  information  for 
himself  and  his  company,  and  also  for  others  in  the 
business. 

One  of  the  important  matters  to  come  to  his  atten- 
tion is  that  distributor-exhibitor  cooperation  has  fallen 
to  a  new  low.  He  also  learned  that  there  has  been  too 
much  unfavorable  publicity  about  industry  economy 
drives. 


Youngsters  and  Oldsters 

Speaking  of  Eagle  Lion  reminds  us  that  the  recent 
statement  from  their  v.p.  in  charge  of  distribution  cer- 
tainly sounds  a  most  optimistic  note. 

Isn't  it  strange  that  so  many  of  the  old  line  compa- 
nies are  crying  the  blues,  continuing  economy  measures 
and  looking  forward  to  depressed  conditions,  while  the 
young  and  aggressive  newcomers  can  see  only  good  times 
and  good  business  ahead? 

If  you  stop  to  analyze  the  percentage  of  strong  box- 
office  pictures  that  Bill  Heineman  has  against  their  total 
number  of  releases,  and  compare  those  figures  with  the 
other  companies,  you  wonder  who's  wrong  and  who's 
right. 

It  all  comes  back  to  the  same  story.  Some  of  the  major 
companies  are  blaming  exhibitors  for  the  very  lack  of 
showmanship  that  they,  themselves,  have  been  practicing 
for  the  past  few  years.  They  want  the  theatremen  to  get 
excited  about  their  pictures  and  go  put  and  sell  them  in 
their  communities  without  doing  very  much  to  make 
those  theatremen  believe  the  pictures  are  great  and  capa- 
ble of  grossing  big  business. 

—CHICK  LEWIS 


6 

WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Exhibition 

Mose  Portman  runs  a  theatre  for  the  col- 
ored trade  down  south  in  Savannah,  Ga. 

This  week  he  brought  a  new  angle  to  anti- 
trust suits  as  he  charged  in  federal  court  of 
his  city  that  an  alleged  conspiracy  prevented 
him  from  getting  first-class  product  and  fa- 
vore(i  a  rival  colored  house.  For  this  alleged 
conspiracy  Portman  wants  triple  damages 
amounting  to  $958,264  from  Paramount, 
Warner  Bros.,  Columbia,  RKO,  Loew's 
(MGM),  United  Artists,  Bijou  Amusements, 
Savannah  Eastside  Corporation,  Dunbar 
Theatre  Corporation  and  the  following  indi- 
viduals— Tom  Baisley,  Howard  Spears,  Fred 
Wise,  Milton  and  Alfred  Starr. 

Meanwhile,  down  east  in  Newburyport, 
Mass.,  Warner  Bros,  was  going  ahead  with 
construction  of  its  Port  Theatre,  an  opera- 
tion which  one  federal  attorney  at  least 
thought  to  be  expansion  and  which  Warner 
says  is  replacement  for  the  house  it  lost 
when  the  owners  refused  to  renew  its  lease. 
Warners  meanwhile  gave  up  the  Tower  and 
Oriental,  Milwaukee  neighborhood  houses, 
and  the  Kearney  at  Elizabeth,  N.  J. 

Also  appearing  in  a  disposing  mood  is 
Paramount  which  put  its  skyscraper  office 
building  and  Paramount  Theatre  in  New 
York  in  the  hands  of  real  estate  brokers  with 
a  reported  asking  price  of  $13,000,000.  If 
bought,  the  company  would  retain  the  the- 
atre and  space  occupied  by  its  home  office  in 
the  building  under  lease. 

Out  in  Columbus,  Ohio,  the  Independent 
Theatre  Owners  of  Ohio,  an  Allied  unit, 
scheduled  a  small  exhibitors'  meeting  to  be 
held  the  day  before  its  two-day  convention 
which  opens  Sept.  14.  Up  in  Canada,  Harold 
Bishop,  who  runs  the  Manitoba  district  for 
Famous  Players  theatres,  was  grinning 
broadly.  Reason:  Business  has  been  better 
than  expected,  tourist  trade  has  been  better 
than  expected  and  a  bumper  wheat  crop 
ought  to  bring  more  prosperity  than  usually 
expected  to  the  Manitoba  farming  area.  PS: 
Other  crops  are  also  good. 

In  New  York  engineers  of  the  Bell  Lab- 
oratories claimed  to  have  perfected  a  new 
type  of  tube  which  is  cheaper  and  may  cut 
the  costs  of  sound  system  operations  includ- 
ing those  in  theatres.  It  is  described  as  a 
vacuumless  substitute  for  the  vacuum  tube, 
has  no  filament  or  heater,  needs  no  filament 
current  and  generates  practically  no  heat 
in  operation. 

In  Minneapolis  the  operator  of  the  Pan 
Theatre  must  be  saying  plenty  to  himself 
over  a  recent  deal.  He  booked  a  reissue  on 
"Four  Feathers,"  played  it  for  70  cents  ad- 
mission. That  night  it  appeared  for  free — 
over  television. 

Distribution 

Ned  E.  Depinet  is  an  industry  veteran  who 
took  tickets  at  a  New  Orleans  theatre,  ped- 
dled film  in  the  days  when  states  rights  ex- 


changes were  the  rule  rather  than  the  ex- 
ception and  worked  his  way  to  the  top  of 
some  of  the  biggest  companies  in  the  busi- 
ness. Wednesday  directors  of  RKO  met  in 
New  York,  accepted  the  resignation  of  Pres- 
ident N.  Peter  Rathvon  and  elected  Depinet 
president.  Announcement  of  the  election 
noted  significantly:  "Inasmuch  as  Mr.  De- 
pinet was  the  choice  of  all  parties  concerned 
it  naturally  follows  that  he  will  be  re-elected 
president  following  the  stockholders'  meet- 
ing to  be  held  soon."  His  election  confirms 
trade  talk  of  the  past  few  weeks  and  elevates 
him  from  the  post  of  executive  vice-president 
which  he  held  up  to  now  and  which  has  not 
been  filled.  In  the  same  week  Paul  Hollister, 
who  came  to  RKO  from  the  Columbia 
Broadcasting  Company,  resigned  as  eastern 
publicity  chief  to  enter  the  public  relations 
field.  His  post  remained  unfilled. 

Over  at  Eagle  Lion  officials  were  main- 
taining a  discreet  silence  over  distribution  of 

"Oliver  Twist."  One  official  declared  the 
picture  was  being  held  up  because  the  time 
was  not  thought  propitious.  Though  he  did 
not  elaborate,  this  was  taken  to  mean  that 
the  protests  of  Jewish  organizations  over  the 
film  as  a  means  of  spreading  anti-Semitism 
because  of  the  characterization  of  Fagin, 
were  the  cause  of  the  delay.  In  the  same 
week,  Arnold  Foster,  chief  of  the  civil  rights 
division  of  the  Anti-Defamation  League  of 
the  B'nai  B'rith,  publicly  declared  that  he 
had  gathered  from  conversation  with  the  J. 
Arthur  Rank  Organization  that  the  film 
would  not  be  released  in  the  United  States. 
The  Rank  Organization  had  no  official  com- 
ment late  this  week  but  apparently  did  not 
remember  making  any  such  commitment. 

An  optimistic  view  of  business  which  is 
picking  up  and  which  should  move  right 

along  was  taken  by  Eagle  Lion  Distribution 
Vice-President  William  J.  Heineman  in  a 
trade  press  interview.  Heineman  declared 
that  the  British  ballet  feature,  "Red  Shoes," 
would  be  roadshown  and  that  Fred  Stein 
had  been  engaged  to  handle  the  engagement. 

Use  of  16-mm.  in  the  Philippines  to  fur- 
nish rural  areas  and  those  urban  centers 

whose  theatres  had  been  damaged  by  the  war 
was  described  by  RKO  Philippine  Manager 
Bert  W.  Palmertz.  On  the  foreign  front  the 
Motion  Picture  Association  of  America 
stopped  shipping  film  to  China  as  the  cus- 
toms duty  was  advanced  from  $250  to  $1,200 
a  feature.  In  England  British  exhibitors 
were  mulling  over  MPAA  President  Eric 
Johnston's  "all- American"  plan  while  more 
than  half  of  that  nation's  exhibitors  have 
asked  for  an  exemption  from  the  quota  law 
which  would  force  them  to  devote  45  per 
cent  of  their  first  feature  time  and  25  per 
cent  of  their  second  feature  time  to  British 
films.  In  France  the  situation  was  un- 
changed, with  both  sides  waiting  signature 
on  the  revised  Blum-Byrnes  agreement. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 

Depinet  Elected 
RKO  President 


Ned  E.  Depinet- 


RKO  Directors,  meeting  in  New  York,  elect- 
ed Executive  Vice-President  Ned  E.  Depinet  to 
the  presidency  of  the  company,  Board  Chairman 
Floyd  Odium  announced  late  Wednesday. 

Depinet  replaces  N.  Peter  Rathvon,  whose 
resignation  from  the  presidency  took  effect  the 
same  day.  No  announcement  was  made  as  to 
who,  if  anyone,  would  succeed  to  the  vice-presi- 
dency, but  Odium's  official  statement  plainly 
declared : 

"Inasmuch  as  Mr.  Depinet  was  the  choice 
of  all  parties  concerned,  it  naturally  follows 
that  he  will  be  re-elected  president  following 
the  stockholders  meeting  to  be  held  soon." 

The  statement  did  not  say  what  was  meant 
by  "soon"  but  trade  circles  took  it  to  mean 
Sept.  19,  at  which  time  the  stockholders  are 
expected  to  hold  a  meeting  originally  called  for 
Aug.  31  but  postponed. 

Depinet  is  an  industry  veteran  who  has  been 
with  various  RKO  companies  in  executive  capac- 
ities since  March  1931  when  he  became  vice- 
president  of  RKO  Pathe.  When  this  company 
consolidated  with  RKO  Radio  in  1932,  he  be- 
came vice-president  of  the  distributing  company, 
assuming  the  presidency  in  1934.  A  combina- 
tion of  the  companies  later  found  him  as  a 
vice-president  and  when  Radio-Keith-Orpheum 
emerged  from  receivership,  Depinet  was  elected 
vice-president,  a  director  and  a  member  of  the 
executive  committee.  From  1942  to  1946  he  was 
president  of  the  subsidiary  RKO  Radio  Pictures 
and  in  1946  he  became  executive  vice-president 
of  RKO,  the  parent  company. 

Pennsylvania  Boy 

Depinet  was  born  in  Erie,  Pa.,  Sept.  9,  1890, 
and  educated  in  public  schools.  He  started  his 
first  film  job  miles  away  as  a  doorman  for 
Pearce's  Dreamland  in  New  Orleans.  Pearce 
also  operated  an  exchange  and  Depinet  moved 
over  to  the  film  sales  end.  In  1913  he  became 
southern  division  manager  for  Universal,  later 
transferring  to  New  York.  In  1925  he  joined 
First  National  as  southern  division  manager, 
rising  to  the  vice-presidency  and  general  man- 
agership. When  Warner  Bros,  took  over,  he 
remained  as  general  sales  manager  of  both  com- 
panies, leaving  in  March,  1931,  to  join  RKO 
Pathe  as  vice-president  and  general  manager. 


INDEX  TO  DEPARTMENTS 


Advance  Data      30 

Audience  Classifications  ...../.   22 

Box-Office  Slants   /.   22 

Feature  Booking  Guide..../   33 

Feature  Guide  Title  Index/.   33 

Hollywood   /.   31 

Newsreel  Synopses  . .  .\/.   39 


Regional  Newsreel    25 

Selling  the  Picture   12 

Shorts  Booking  Guide.'   40 

Theatre  Equipment  and  Maintenance 

Begins  Opposite  Page  30 

Theatre  Management    20 

Views  on  New  Short  Subjects   41 


SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis,  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor; 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall,  Equipment  Advertising  Manager;  West  Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  HOUywood  2055;  Ann  Lewis,  manager. 
London  Representative,  Jock  MacGregoy,  16  Leinster  Mews,  London,  W.2;  'Telephone  AMBassador 
3601 ;  Member  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers.  AH  contents  copyri^t 
1948  by  Showmen's  Trade  Review,  Inc.  Address  all  correspondence  to  the  New  York  office.  Subscrip- 
tioin  rates:  S2.00  per  year  in  the  United  States  and  Canada:  Foreign,  $5.00;  Single  copies,  t(:n  cents. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


7 


Behind  the  Headlines 

news  stories  are  based  on  iacts  but  people  make 
the  headlines  —  take  narcotics,  tor  instance 


By  BILL  SPECHT  (News  Editor) 


Two  film  actors — one  a  star — were  indicted 
by  the  Los  Angeles  grand  jury  Wednesday  for 
possession  of  marihuana  and  for  criminal  con- 
spiracy. 

This  climaxed  a  period  when  the  actor  star 
appeared  on  the  front  pages  of  newspapers  and 
on  radio  news  periods  and  during  which  Cali- 
fornia state  officials  made  statements  about  more 
to  come. 

The  newspapers  and  the  radio  could  not  be 
accused  of  overplaying  the  story  since  one  of 
the  parties  was  prominent.  But  the  reader  who 
scans  print  instead  of  reading  and  who  doesn't 
think  while  scanning,  might  easily  gain  the  im- 
pression that  an  entire  industry — not  two  indi- 
viduals— is  on  trial. 

That's  why  it  might  be  well  for  exhibitors, 
distributors,  performers — all  in  fact  who  are 
part  of  the  motion  picture  industry — to  give  heed 
to  a  few  facts  behind  the  headlines. 

Most  important,  of  course,  is  the  point  that 
until  convicted  by  a  petit  jury,  any  accused  is 
innocent.  But  unfortunately  while  this  principle 
is  subscribed  to  at  law — it  is  seldom  effective 
in  gossip. 

More  effective  though  might  be  some  infor- 
mation about  the  American  scene  and  narcotics. 

2  Out  of  3.180 

First,  the  Treasury  Department,  in  whose 
bailiwick  this  problem  lies,  reports  that  during 
the  fiscal  year  of  1948  a  total  of  3.180  persons 
were  arrested  on  various  narcotic  and  marihuana 
charges.  To  date  out  of  this  3,180,  only  /le'o 
have  been  in  the  motion  picture  industry. 

Of  these  3,180  arrests,  98S  were  for  violation 
of  the  marihuana  laws,  2,192  for  violation  of 
the  narcotic  laws. 

More  impressive — and  possibly  more  effective 
— is  that  while  the  Treasury  Department  ac- 
knowledges that  narcotic  arrests  have  been  on 
the  increase  during  the  fiscal  year  of  1948,  obvi- 
ously from  arrest  figures,  this  increase  has  not 
extended  to  the  motion  picture  industry. 

In  the  recent  arrest  of  the  star  some  few 
marihuana  cigarettes  were  involved.  During  the 
fiscal  period  some  17,015  marihuana  cigarettes 
were  seized  by  authorities  and  some  40,000 
ounces  of  marihuana  were  taken  into  custody. 
This  represents  almost  double  the  amount  of 
both  marihuana  and  marihuana  cigarettes  seized 
in  1947. 

In  the  field  of  narcotics,  w'nich  is  under  sepa- 
rate laws,  some  6,755  ounces  were  seized  com- 
pared to  the  6,091  seized  in  1947. 

All  Classes 

,\nd  those  arrested  in  connection  with  these 
laws  ranged  from  college  students  to  house- 
wives, from  day  laborers  to  waitresses.  The 
legitimate  businesses  which  were  smeared  in 
public  thoughts  by  becoming  the  innocent  vic- 
tims of  such  activities  range  all  the  way  from 
shipping  and  air  lines  to  a  very  vital  iiublic 
service  of  the  city  of  New  York. 

That's  a  good  thing  to  bear  in  mind,  just  as 
it  is  a  good  thing  to  remember  tliat  while  one 
University  of  Miami  student  v\-as  arrested  in 
Atlantic  City  on  a  marihuana  charge  and  an- 
other convicted,  no  one  in  his  right  mind  would 
think  that  institution  of  learning  is  a  nest  of 


dopes,  using  the  word  of  course  in  connection 
with  narcotics  and  not  intellectual  capacities. 

Probably  a  better  insight  of  just  how  much 
the  narcotic  problem  is  a  national  one  and  not 
one  of  anj'  industry  or  community  and  how 
little  related  it  is  to  the  motion  picture  industry 
can  be  gathered  by  glancing  over  the  record. 

Last  July  the  Associated  Press  reported 
seizure  of  smuggled  opium  from  Mexico  which 
involved  the  communities  of  Nogales,  Arizona 
and  San  Pedro,  Calif.  This  report,  of  course, 
did  not  insinuate  that  the  residents  of  either 
community  were  responsible.  They  weren't. 
Neither  is  the  motion  picture  industrj'  for  what 
a  few  of  its  members  might  do. 

Whole  Field 

In  the  same  month,  the  city  of  Elizabeth, 
N.  J.,  found  its  face  red  when  a  whole  field 
of  marihuana  was  discovered  growing  therein. 
In  August  T-men  from  the  Treasury  had  to 
fight  it  out  on  the  Mexican  border  with  smug- 
glers. In  the  same  month  the  city  of  New  York 
choked  on  its  breakfast  coffee  when  it  read 
that  an  18-year-old  girl  and  three  male  com- 
panions of  sixteen  were  involved  in  a  marihuana 
raid.  The  arresting  detective  declared  the  youths 
had  told  him  to  get  in  touch  with  the  girl  and 
that  he  found  100  cigarettes  when  he  made  the 
arrest.  The  girl  got  a  reformatory  term. 

In  September,  1947,  a  prominent  woman,  her 
husband,  a  naval  commander,  and  a  New  York 
private  detective  were  arrested  in  New  Haven 
on  a  narcotics  charge.  The  detective  got  a  fine 
and  a  jail  sentence. 

In  New  York  detectives  raided  a  52nd  street 
apartment,  arrested  a  19-year-old  platinum 
blonde  in  one,  and  an  18-year-old  redhead  in 
another,  plus  male  companions  and  lodged  both 
narcotics  and  marihuana  charges  against  them. 

Cocaine 

In  November  the  S.  S.  Maipa  steamed  in, 
proud  of  the  fact  she  had  a  war  record,  as  testi- 
fied by  a  compartment  in  her  wheelhouse  which 
had  served  as  housing  for  submarine  detecting 
apparatus,  it  was  said.  Narcotic  agents  found 
it  housing  $5,000  worth  of  cocaine. 

In  November  the  United  Air  Lines,  a  re- 
spectable transportation  firm,  hit  the  news  when 
four  packages  of  heroin  were  found  on  a 
passenger. 

In  early  1948,  the  Marine  Carp,  owned  by  the 
U.  S.  Government  and  operated  by  the  American 
Export  Lines,  found  an  uncomfortable  place  in 
the  news  when  police  located  $75,000  worth  of 
narcotics  said  to  be  smuggled  from  Peru.  In  the 
same  month  detectives  dressed  as  house  painters 
and  electricians  raided  a  New  York  apartment 


No  Filmee 

Suspension  of  film  shipments  to  China 
by  members  of  the  Motion  Picture  Asso- 
ciation of  America  pending  clarification 
of  new  customs  duty  was  announced  in 
New  York  this  week  by  MPAA.  China 
has  increased  its  duty  on  film  imports 
from  $250  to  almost  $1,200  a  feature,  the 
MPAA,  which  has  lodged  a  protest  with 
the  State  Department,  asserted. 


Oiiicial  Opinion 

That  the  "motion  picture  industry 
should  not  be  criticized"  because  of  the 
recent  arrest  of  a  Hollywood  star  on  a 
marihuana  charge,  is  the  opinion  of 
Deputy  Chief  Joseph  Reed,  assistant 
chief  of  police  for  Los  Angeles.  Dis- 
cussing the  incident  he  declared  that  to 
blame  the  entire  industry  for  it  "is  like 
criticizing  all  carpenters  because  one  car- 
penter makes  a  mistake.  The  movie  peo- 
ple are  virtually  clear." 


and  came  back  with  a  load.  In  the  same  period 
a  26-year-old  longshoreman  was  caught  by  state 
Iiolice  with  $500,000  of  pure  heroin,  and  an  ex- 
convict  embarrassed  prison  officials  by  trying 
to  send  dope  to  the  prison  on  Riker  .'s  Island, 
enclosed  in  the  split  halves  of  picture  postcards 
which  he  had  pasted  skillfully  together. 

Arrest  Waiter 

Later  in  the  year  of  1948  the  customs  seized 
152  lbs.  of  opium  valued  at  $60,000  from  the 
British  tanker  Charles  F.  Myers  and  in  the 
same  month — May— a  waiter  on  the  5".  3".  Wash- 
ington was  arrested  by  federal  agents  who 
claimed  he  had  1  lb.  of  marihuana  strapped 
to  his  body. 

In  the  same  period  Air  France,  which  flies 
some  of  our  best  people,  found  one  of  its  planes 
impounded  after  an  employe  had  discovered 
eight  1-Ib.  packages  of  heroin  hidden  in  the  tail 
assembly  and  informed  his  superiors  who  called 
the  authorities.  The  plane  was  later  released 
and  Air  France  was  obviously  unconnected  with 
the  smuggling  plot. 

And  earlier  in  the  year  the  Garbage  Scow 
No.  11  of  the  Sanitation  Department  got  into 
the  more  exciting  phases  of  dope  smuggling 
when  police  and  the  FBI  found  $1,000,000  worth 
of  cocaine  aboard  her.  No,  the  city's  Sanitation 
Department  was  not  trying  a  get-rich  scheme. 
What  seems  to  have  happened  is  that  smugglers 
aboard  anticipating  an  official  visit,  had  dumped 
the  dope  into  garbage.  It  was  carried  off  by 
a  garbage  truck,  the  driver  of  which  grew  sus- 
picious after  strangers  had  offered  him  $200  to 
let  them  go  through  his  load  to  recover  a  pre- 
sumably lost  article.  By  the  time  his  report 
got  through  the  garbage  was  on  the  scow  tug- 
ging out  to  sea  and  agents  had  to  spend  several 
lovely  days  sifting  through  the  whole  business 
to  recover  it. 

This  doesn't  sum  up  the  situation  by  any 
means.  In  Cleveland,  seat  of  the  midwest  and 
the  right  thinking  which  goes  with  it,  the  police 
department  had  38  arrests  for  narcotic  charges 
from  Jan.  1  to  the  present.  •  Of  these,  31  were 
males,  seven  females ;  20  were  over  30  years 
of  age.  The  arrests  show  no  increase,  but  those 
arrested  include  bartenders,  laborers,  one  inte- 
rior decorator,  one  social  worker,'  one  truck- 
driver,  one  hotel  manager,  several  bell  hops,  sev- 
eral salesman — both  white  and  colored.  The 
women  arrested  were  housewives  and  waitresses. 

4  Yeors  to  Do  It 

In  addition  Cleveland  has  a  campaign  on  to 
wipe  out  marihuana  fields.  Raymond  Ripburger, 
clerk  of  the  local  federal  narcotics  bureau,  de- 
clares that  it  takes  four  to  five  years  to  get 
rid  of  a  patch  and  that  the  marihuana  racket 
is  big  business  with  cigarettes  selling  from  $1 
to  $1.25.  Ripburger  indicated  that  the  number 
of  arrests  do  not  indicate  the  number  of  users 
and  the  use  of  drugs  is  confined  to  no  one  class 
or  economic  level,  but  exists  where  there  is 
instability. 

.Salt  Lake  City,  which  has  a  good  law  record, 
(Continued  on  Page  9) 


Bumper  Wheat  in  Manitoba 
Brightens  Business  Future 


A  bumper  wheat  crop  backed  by  the  fact  that 
theatre  revenue  for  the  current  quarter  is  run- 
ning well  ahead  of  1947  is  painting  a  bright 
picture  for  the  immediate  future  of  film  busi- 
ness in  the  central  Canadian  province  of  Win- 
nipeg, Harold  Bishop,  Manitoba  District  Man- 
ager for  Famous  Players  Canadian  Corporation 
told^  Showmen's  Trade  Review. 

From  his  office  in  Winnipeg,  Bishop  pointed 
out  that  another  bright  factor  in  the  picture  is 
that  the  agricultural  situation  in  this  farming 
area  has  been  reassuring  and  that  tourist 
traffic  has  beat  all  records. 

The  only  dark  spot  Bishop  could  see  on  the 
horizon  was  that  inflation  was  making  itself 
felt.  But  he  pointed  out  that  while  this  might 
reach  a  critical  stage,  it  was  still  far  behind 
the  inflationary  condition  of  the  United  States. 

Improvement 

Famous  Players  is  meeting  the  favorable  out- 
look with  an  intensive  program  of  improvements 
in  its  Winnipeg  houses.  Work  on  a  new  air- 
conditioning  installation  for  the  Capitol,  "A" 
house,  is  nearing  completion  with  an  expenditure 
of  over  $100,000.  The  Gaiety,  700-seater,  re- 
cently had  its  front  and  lobby  gone  over  at  a 
cost  of  $40,000.  The  house  was  reopened  Aug. 
2  on  a  new  policy  with  single-feature  first-runs. 


That  the  J.  Arthur  Rank  Organization  has 
yielded  to  Jewish  protests  and  will  not  release 
"Oliver  Twist"  in  the  United  States  was  the 
impression  he  gathered  from  conversations  on 
the  subject,  Arnold  Foster,  director  of  the  Anti- 
Defamation  League  of  the  B'nai  B'rith's  civil 
rights  division,  declared  in  New  York  Wednes- 
day. 

Foster's  statement  was  not  confirmed  by  the 
Rank  Organization  where  a  spokesman  at  first 
said  he  awaited  word  from  President  Robert  S. 
Benjamin  and  later  indicated  he  awaited  word 
from  London.  The  impression  conveyed  was 
that  the  Rank  outfit  was  not  aware  of  any 
promise  to  withhold  the  film.  It  opened  this 
week  in  Toronto,  Canada,  over  Jewish  protests. 

Foster,  in  making  his  statement,  declared  that 
protests  had  been  made  to  the  Rank  Organiza- 
tion after  representatives  of  the  .\nti-Defama- 
tion  League  had  seen  the  picture  and  objected 


Again,  Huh? 

The  Metropolitan  Opera  has  been 
talking  it  over  writh  motion  picture  ex- 
ecutives about  shooting  some  of  its  op- 
eras as  color  movies,  the  New  York 
Times  reported  this  v^eek. 

Exhibitors  probably  won't  get  too  ex- 
cited over  the  possibility  since  last  year 
the  Met  formally  announced  plans  for 
black-and-white  filmings  of  opera  on  both 
35-  and  16-mm.  in  association  with  an 
independent  producer.  The  announce- 
ment read  as  if  the  deal  was  set  and  the 
cameras  would  soon  grind.  But  efforts 
later  to  get  a  report  on  progress  found  the 
Met  referring  inquiries  to  the  producer 
and  the  producer  refusing  to  discuss  the 
matter  over  the  phone  and  not  making 
himself  available  for  interviews. 


and  extended-runs  as  much  as  possible.  "Green 
Grass  of  Wyoming"  in  opening  the  new  policy, 
did  a  yeoman  job  and  stayed  four  weeks,  ac- 
cording to  Frank  Willis,  manager  of  the  Gaiety. 

F-P's  third  house,  the  Met,  also  is  getting  a 
new  front.  Cost  of  this  is  expected  to  run  around 
$60,000,  Bishop  said.  Eddie  Newman,  manager 
of  the  house,  is  continuing  operation  during  the 
refacing. 

Concessions 

The  circuit  also  is  going  in  for  concession 
business  in  a  big  way.  Renovating  the  Gaiety 
included  increasing  the  concession  facilities,  and 
similar  steps  are  under  way  at  the  Capitol  and 
Met.  The  circuit  recently  added  cold  drinks  to 
its  concession  stock,  and  the  entire  policy  is 
paying  ofi^  in  increased  revenue. 

Odeon  circuit,  which  also  operates  Winnipeg 
first-runs,  apparently  has  a  similar  outlook. 
Harry  Hurwitz,  city"  supervisor  for  Odeon, 
voiced  somewhat  similar  views  in  recent  con- 
versations with  him,  Bishop  said.  Odeon  oper- 
ates the  Garrick  and  the  Odeon  here. 

Frank  Morris,  critic  and  columnist  of  the 
Winnipeg  Free  Press,  concurs  with  Bishop  on 
the  show  business  outlook.  Not  only  are  films 
going  strong,  but  legit,  ballet  and  little  theatre 
are  having  renewed  play,  he  said._ 


to  the  characterization  of  Fagin.  The  League 
felt  that  the  character  would  increase  anti- 
semitic  feeling. 

"From  our  converstion,"  Foster  said,  "we 
gathered  that  it  was  not  the  intention  of  the 
Rank  Organization  to  release  the  film  in  the 
United  States." 

Meanwhile  Eagle  Lion,  which  is  scheduled  to 
distribute  "Oliver  Twist,"  remained  silent  ap- 
parently leaving  the  matter  to  the  Rank  outfit. 
Distribution  Vice-President  William  Heineman 
declared  that  the  company  was  temporarily  hold- 
ing up  the  picture  because  it  dod  not  feel  "con- 
ditions are  right  at  the  moment  to  release  the 
picture." 


Eagle  Lion  Will  Roadshow 
^Red  Shoes' — Heineman 

Eagle  Lion  is  going  "to  go  ahead"  distribut- 
ing British  pictures  and  will  put  "Red  Shoes" 
out  as  a  roadshow  during  its  first  year's  play- 
ing time.  Distribution  Vice-President  William 
J,  Heineman  declared  in  New  York  last  Friday. 

Heineman,  who  was  extremely  optimistic 
about  Eagle  Lion's  future,  declaring  that  he 
found  "exhibitors  to  be  in  a  more  receptive 
mood  to  accept  Eagle  Lion  for  quality  produc- 
tion," anticipated  a  50  per  cent  increase  in 
rentals.  He  also  said  he  thought  business  would 
show  continued  improvement  in  the  coming  sea- 
son. He  declined  to  say  whether  he  thought  it 
would  catcli  up  from  the  drop  it  felt  this 
summer. 

"I  think,"  he  declared,  "we  experienced  a 
summer  slump  very  similar  to  what  we  had 
before  the  war.  During  the  war  we  didn't  ex- 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Variety  Sellout 

Twenty-five  per  cent  of  the  500  maxi- 
mum reservations  for  the  Variety  Clubs 
International  Humanitarian  Dinner  hon- 
oring State  Secretary  George  C.  Marshall 
have  been  taken  by  members  of  the 
diplomatic  corps,  the  organization  an- 
nounced this  week. 

At  the  dinner,  which  takes  place  in 
the  Hotel  Statler,  Washington,  D.  C, 
on  Sept.  18,  Marshall  will  receive  the 
Club's  annual  Humanitarian  Award. 
The  event  will  climax  a  three-day  mid- 
year conference  of  the  organizations 
which  will  open  Sept.  16.  Washington 
Tent  No.  11  will  be  hosts  to  this  event. 


perience  it.  I  think  from  this  point  our  business 
will  take  an  up  move." 

Heineman  explained  that  "Red  Shoes,"  the 
British  picture  based  on  a  ballet,  would  be  road- 
shown  by  renting  theatres  in  order  to  avoid  any 
conflict  with  the  Supreme  Court  opinion  on 
price-fixing  and  that  Fred  Stein,  veteran  ex- 
hibitor and  former  assistant  to  National  The- 
atres' Charles  Skouras,  had  been  hired  to 
handle  this  engagement.  Negotiations  for  the- 
atres in  New  York,  Washington,  Boston,  Phila- 
delphia, Chicago,  Los  Angeles  and  San  Fran- 
cisco are  under  way,  Heineman  said,  and  admis- 
sions will  be  $1.20  and  $2.40  on  a  two-a-day 
basis. 

Asked  about  his  British  product  and  its  rela- 
tion to  boycotts  and  what  Eagle  Lion  might  do 
about  this,  Heineman  replied : 

"What  we're  going  to  do  is  play  the  pictures." 
He  added  that  he  felt  a  boycott  would  never 
hurt  a  good  picture  that  the  public  wanted  to 
see.  Questioned  about  the  possibility  that  Eagle 
Lion  might  seek  legal  redress  against  a  boy- 
cott, he  refused  to  commit  himself.  Asked  fur- 
ther if  there  were  not  laws  that  made  boycot- 
ting illegal,  he  replied :  "I  should  think  there 
should  be." 

Holding  'Twist' 

While  claiming  that  the  company  would  play 
off  its  British  product,  he  excepted  "Oliver 
Twist,"  declaring: 

"We  are  temporarily  holding  up  'Oliver 
Twist.'  We  don't  feel  conditions  are  right  at 
the  moment  to  release  the  picture.  .  .  .  We're 
not  fully  in  accord  about  this." 


Claim  Film  Monopoly 
In  Negro  Field,  Sues 

Suit  for  $958,264  damages  under  the  triple 
provisions  of  the  anti-trust  laws  was  filed  in 
the  federal  court  at  Savannah,  Ga.,  Tuesday 
by  Mose  Portman  of  the  Melody  Theatre  Com- 
pany, charging  conspiracy  to  monopolize  top 
film  product  in  the  colored  theatre  situation  of 
that  city. 

The  suit,  which  is  unique  because  of  the  type 
of  theatres  involved,  names  Paramount,  War- 
ner Bros.,  Columbia,  RKO,  Loew's  (MGM), 
United  Artists,  the  Bijou  Amusement  Company 
of  Nashville,  the  Savannah  Eastside  Corpora- 
tion, Dunbar  Theatre  Corporation  and  indi- 
viduals Tom  Baisley,  Howard  Spears,  Fred 
Weise,  Milton  Starr  and  Alfred  Starr  as  de- 
fendants. 


Astor's  1st  Bill  Elliott 
Set  for  Oct.  1  Release 

.\stor  has  set  Oct.  1  as  national  release  date 
for  "The  Law  Comes  to  Texas,"  first  of  the 
eight  "Wild  Bill"  Elliott  reissues  it  will  handle. 
President  Rob  Savini  announced. 


Rank  Won^t  Release  ^Oliver  Twist^ 
In  U.  S.,  Says  Jewish  League  Chief 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 

WB  Builds  One, 
Releases  Three 

Constructs  in  Mass,; 
Drops  Wis.M  N.  /.  Stands 

Warner  Bros.,  this  week  was  reported  pro- 
gressing with  construction  of  a  new  theatre  at 
Newburyport,  Mass.,  to  replace  the  house  it 
lost  there  when  the  owner  refused  to  renew  its 
lease.  The  company  also  released  two  houses 
in  Milwaukee  and  one  in  Kearney,  N.  J. 

Work  on  the  Newburyport  house,  which  was 
expected  to  be  completed  by  Dec.  31,  has  pro- 
ceeded as  far  as  side  walls  and  boiler  operation. 
There  had  been  a  delay  before  excavation 
started,  presumably  over  the  question  of  whether 
the  building  might  not  be  frowned  upon  by  the 
courts  as  a  result  of  the  rulings  in  the  Govern- 
ment anti-trust  suit.  At  the  time  this  construc- 
tion had  been  mention  informally  in  court  when 
Robert  L.  Wright,  special  assistant  to  the  U.  S. 
.\ttorney  General,  told  Circuit  Court  of  Appeals 
Judge  Augustus  N.  Hand  that  Warner  was 
going  ahead  with  building  plans  that  he  evidently 
construed  as  expansion. 

The  court  had  adjourned  at  the  time  and  the 
conversation  was  informal.  Wright  had  the 
Newburyport  situation  in  mind  and  Warner 
attorneys  insisted  they  had  no  expansion  ideas. 
A.t  the  time  it  was  gathered  that  the  Newbury- 
port project  was  being  abandoned. 

Warners  this  week  also  reportedly  relin- 
quished operation  of  the  Tower  and  the  Oriental, 
two  Milwaukee  neighborhood  houses  which  are 
owned  by  the  Annenberg  interests.  They  also 
gave  up  a  third  house — the  Lincoln  at  Kearney, 
N.  J.,  which  was  partially  taken  over  by  Skouras 
Theatres. 


N.Y.  Paramount  foi  Sale; 
$13,000,000  Asked 

New  York's  Paramount  building,  which  con- 
tains the  Paramount  Theatre  and  a  skyscraper 
office  building  which  houses  the  Paramount 
home  office  as  well  as  other  firms,  has  been  put 
into  the  hands  of  real  estate  brokers  for  sale. 
Paramount  Theatre  Operations  Vice-President 
Leonard  Goldenson  acknowledged  this  week. 

Goldenson  would  not  say  whether  it, was  true 
that  Paramount — present  owners  of  the  building 
— were  demanding  a  cash  deal,  but  he  did 
acknowledge  that  the  asking  price  for  the  Times 
Square  property  was  around  $13,000,000. 

Paramount  was  thought  fishing  for  a  sale 
because  of  the  high  level  of  real  estate  at  the 
present  moment  and  not  because  of  any  other 
reasons.  The  sale  would  not  affect  operation  of 
the  theatre  or  location  of  the  home  office, 
Goldenson  said. 


Perlman  Joins  Filmack 
As  Ad  Director 

Harold  Perlman  has  returned  to  Filmack 
Trailers  as  advertising  director,  a  post  he  had 
held  for  five  years  before  leaving  the  company. 
President  Mack  announced  this  week. 


New  Stage  Policy? 

The  Warner  Bros.  Forum  Theatre  in 
Los  Angeles  will  try  out. a  stage  show 
with  a  television  angle  on  Sept.  14,  with 
N.T.G.  in  charge  of  the  program.  If 
the  show  is  successful,  it  may  presage 
a  stage  policy  in  other  Warner  theatres. 


'Frisco  DST  Stays 

San  Francisco  showmen  lost  their 
hope  for  termination  of  Daylight  Saving 
Time  in  CaUfornia  on  Sept.  25 — when 
other  states  return  to  standard  time — 
as  Governor  Earl  Warren  announced 
his  decision  to  maintain  the  power-sav- 
ing device.  Gov.  Warren  stated  he  had 
"reluctantly  concluded"  that  it  would  be 
unwise  to  end  the  Plan  prior  to  Jan.  16, 
1949.  DayHght  Saving  was  introduced 
in  San  Francisco  this  year  as  a  result 
of  power  shortage  caused  by  drought. 
Motion  picture  interests  have  instituted 
several  surveys  to  determine  possibilities 
of  restoring  standard  time. 


Two  Minneapolis  Houses 
Win  Shorter  Clearance 

Two  neighborhood  houses  in  Minneapolis, 
the  Homewood,  operated  by  Martin  Lebedoff, 
and  the  Varsity,  operated  by  Sol  Fischer,  will 
operate  under  28-day  clearance  starting  Sept. 
17  when  both  play  MGM's  "Easter  Parade." 

Under  the  old  stystem  of  clearance,  only 
.Minnesota  Amusement's  Uptown  had  the  right 
to  play  films  on  a  28-day  clearance.  The  Home- 
wood  and  Varsity  are  understood  to  have  nego- 
tiated the  shorter  clearance  with  all  distributors 
but  one.  Other  theatres  are  expected  to  folloiw 
suit. 


MGM.  RKO  Philippines 
Pioneers,  Says  Palmertz 

MGM  and  RKO  pioneered  in  making  use  of 
16-mm.  equipment  in  the  Philippines  to  get  post- 
war movies  into  the  country  areas  and  those 
urban  communities  whose  theatres  had  been  de- 
stroyed by  the  war,  Bert  W.  Palmertz,  Philip- 
pines manager  for  RKO,  declared  in  New  York 
Wednesday.  There  are  some  214  such  situa- 
tions, Palmertz  declared,  some  of  which  are 
serviced  by  surplus  equipment  left  by  tne  Army. 
All  majors  but  United  Artists  today  are  in  this 
16-mm.  field,  he  added. 


Harry  Hellman,  Industry 
Veteran,  Dead  at  65 

Harry  Hellman,  65-year  old  exhibitor  veteran 
who  was  celebrating  his  40th  year  in  show 
business,  died  in  Albany  Hospital,  Tuesday, 
after  a  brief  illness.  Services  were  held  Wednes- 
day with  interment  at  the  Mt.  Heberon  Ceme- 
tery, Long  Island. 

Hellman  entered  the  business  in  1908  with  a 
theatre  in  Albany.  At  the  time  of  his  death  he 
had  pioneered  in  drive-ins,  holding  interests  in 
four — two  in  Albany,  one  in  Binghamton  and 
one  in  Philadelphia — with  the  Fabian  interests. 
He  also  owned  the  Paramount  and  Royal  in 
Albany  and  the  Palace  in  Troy.  Surviving  are 
his  widow — Nettie  Brower  Hellman,  a  son, 
Neil ;  and  two  grandchildren,  Barbara  and 
Joyce  Hellman. 


Frank  Saxe  Dead 

Frank  Saxe,  75-year-old  veteran  of  the  Saxe 
family  which  at  one  time  owned  the  largest 
theatre  chain  in  Milwaukee,  died  on  Aug.  30. 


KTLA,  Newspaper 
Sign  Development  Deal 

Paramount's  television  station  KTLA,  Los 
.Angeles,  and  the  Los  Angeles  Daily  Neivs  Tues- 
day signed  a  five-year  contract  for  joint  develop- 
iiunt  and  presentation  of  news,  educational  fea- 
liircs  and  public  service  programs. 


9 

Small-Towners^ 
Meeting  Set 

Will  Precede  ITO 
Convention  Sept,  14 

A  special  meeting  of  the  small-town  exhibi- 
tors will  be  a  pre-convention  feature  of  the 
Independent  Theatre  Owners  of  Ohio  (Allied) 
meeting  in  Columbus  Sept.  14-15,  Secretary 
P.  J.  Wood  announced  this  week. 

The  meeting  will  be  held  Sept.  13  at  the 
Deshler-Wallick  Hotel  to  give  especial  atten- 
tion to  small-town  exhibitor  problems.  The 
regular  sessions  of  the  convention  will  be  held 
on  the  two  days  following  in  the  same  hotel 
with  business  sessions  at  1  P.M.  on  Tuesday 
and  Wednesday  and  a  banquet  Tuesday  night 
at  7  P.  M. 

The  list  of  those  who  will  address  the  con- 
vention includes :  National  Allied  President 
William  Ainsworth,  General  Counsel  Abram  F. 
Myers,  North  Central  Allied  President  Benja- 
min Berger,  Indiana  Allied  President  Trueman 
Rembusch,  MGM  Exhibitor  Relations  Chief 
H.  M.  Richey  and  Motion  Picture  Association 
of  .America  exhibitor  relations  representative 
Dave  Palfreyman. 


Al  Lichtman  Leaves 
MGM;  Settles  Contract 

Al  Lichtman  became  the  second  production 
executive  to  leave  MGM  this  week  as  he  re- 
I)ortedly  reached  an  amicable  settlement  of  his 
contract  which  had  18  months  to  run. 

Lichtman's  resignation  followed  that  of  Sam 
Katz.  A  former  executive  producer,  Lichtman 
said  he  would  check  out  March  1,  1949  and 
probably  enter  independent  i)roduction. 


Seeks  Studio  Space 

Screen  Guild  was  negotiating  for  its  own 
studio  space  in  Hollywood  this  week  as  part 
of  its  expansion  program,  President  Robert 
Lippert  announced. 


Behind  Headlines 

(  L  imtiniicd  frotn  Page  7) 

also  reports  a  number  of  arrests  for  marihuana 
and  opium.  New  Orleans  acknowledges  143  ar- 
rests since  Jan.  1,  with  the  charges  ranging 
from  opium,  heroin  and  other  narcotics  to  mari- 
huana. One  morphine  robber  went  so  far  as 
to  take  the  narcotic  from  an  armory. 

In  San  Francisco  since  Jan.  1,  1948,  there 
have  been  80  arrests  over  marihuana.  In  the 
adjoining  .Alameda  County  there  have  been  26 
arrests  on  marihuana  charges,  bringing  up  the 
entire  San  Francisco  bay  area  to  106.  The  num- 
ber of  persons  arrested  may  have  been  higher 
for  as  many  as  five  people  were  involved  in 
some  of  the  arrests. 

In  Connecticut  there  were  some  25  to  30  ar- 
rests since  the  first  of  the  year  for  marihuana 
and  some  100  on  general  narcotics  charges. 

This  report,  which  only  scratches  the  surface, 
aught  to  be  enough  to  show  any  who  are  critical 
of  the  industry  that  narcotics — opium,  heroin, 
morphine — and  marihuana — the  hasheesh  of  the 
.Arabian  nights — are  pretty  widespread  and  that 
those  who  sell  it  and  use  it  are  encompassed  by 
no  one  in  hi>try  or  profession. 


There  is 
nothing  wrong 

with  business 
that  a 


can  t  cure . 


/ 


Monterey  Productions  presents 


HOWARD  HAWKS' "RED  RIVER'  su...  joHN  wayne  ■  Montgomery  CLi  FT -waiter  brennan 

JOANNE  DRU  •  with  harry  CAREY,  Sr.  •  COLEEN  gray  ■  JOHN  Ireland  •  NOAH  beery,  jr.  •  harry  CAREY,  jr.  •  PAUL  fix  •  From  the  Saturday  Evening  Post  story,  "The 
Chisholm  Trail",  by  Borden  Chase  •  Screenplay  by  Borden  Chase  and  Charles  Schnee  •  Executive  Producer,  CHARLES  K.  FELDMAN  •  DIRECTED  AND  PRODUCED  BY  HOWARD  HAWKS 


On  the  Johnny  Long  Circuit 
Red  River"  broke  every  house  record  but  one  ' 

In  all  the  Griffith  Circuit's  15  Oklahoma 
towns  "Red  River"  smashed  every 
existent  record  1 

Out  of  a  total  of  367  premiere 
day-and-day  engagements 
293  house  records  were  smashed 
beyond  belief  by 


I 


HOWARD  HAWKS'  GREAT  PRODUCTION 


f 


12 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Selling  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising,  PublicitY  and  Exploitation 


I.M.P.S.  Clinic 


Angles  for  New  Season  Campaigning 


{Continuing  discussion  of  Fall  Movie  Cam- 
paigns,, following  are  reports  by  I.M.P.S.  mem- 
bers on  various  activities  connected  with  drives 
designed  to  give  a  lift  to  attendance  at  the  be- 
ginning of  the  itfinter  season.) 

EARLE  J.  STIERWALT,  McCleary  The- 
atre, McCleary,  Wash.  This  year  we  are  cen- 
tering our  new  season  drive  on  Youth  Month. 
Local  merchants  go  along  with  us  on  these 
drives,  and  while  we  do  not  receive  much 
help  in  the  way  of  publicity  from  the  local 
paper  we  increase  advertising  by  ■  about  20 
per  cent  for  the  campaign.  We  are  working 
this  year  through  the  Scouts  and  making 
particular  appeal  to  school  children.  The 
institutional  element  is  carried  in  publicity 
and  advertising  through  emphasis  on  house 
comfort. 

TONY  LEHMANN,  Paramount,  Middle- 
town,  N.  Y.  We  stage  a  "Paramount's 
Autumn  Festival  of  Hits"  with  the  high  school 
students  as  the  most  important  group  aimed  at 
in  arousing  interest  for  movie  attendance  dur- 
ing the  winter.  Screen  advertising,  lobby  art 
displays — with  changeable  title  cards — radio  spot 
announcements  and  telephone  greetings  are  main 
elements  in  the  drive.  Newspaper  advertising 
is  increased  slightly ;  about  three  per  cent.  The 
slogan  is  carried  in  programs  and  on  the  insti- 
tutional side  the  most  profitable  factor  to  stress 
is  house  comfort. 

G.  GERMAIN,  Palace,  Pittsfield,  Mass. 
Large  displays  in  lobby  and  foyer,  special 
trailers  tied  in  with  leader  and  tail  spines,  tie- 
ups  with  individual  merchants  for  fashion  shows 
and  post  card  mailing  to  the  entire  theatre  list, 
are  among  the  regular  angles  we  use  in  connec- 
tion with  new  season  campaigns.  It  is  not  a 
regular  practice  to  stage  an  annual  fall  drive, 
but  rather  to  work  out  special  campaigns  each 


year.  The  campaign  is  directed  mainly  at  adult 
women  groups. 

HARRY  A.  ROSE,  Majestic,  Bridgeport, 
Conn.  For  our  "Fall  Harvest  of  Hits"  this 
year  we  are  contacting  the  chamber  of  Com- 
merce for  all  theatres,  rather  than  individual 
merchants  as  in  the  past.  The  selling  plays  up 
the  subhead:  "Big  Shows  Week  After  Week." 
Special  trailers ;  requests  for  newspaper  pub- 
licity cooperation  "as  a  good-will  gesture  to 
help  us"  ;  small  added  advertising  space  to  ac- 
commodate slogan  of  the  campaign  and  all-out 
effort  in  selling  the  idea  via  special  lobbies,  pa- 
rade, heralds  and  window  cards,  are  used.  There 
is  special  effort  to  interest  the  school  students, 
through  teachers,  and  this  year  we  will  try  to 
get  the  cooperation  o  fthe  University  of  Bridge- 
port. 

IRA  SHERK,  Manager,  Mount  Wolf  The- 
atre, Mount  Wolf,  Wise.  We  do  not  put  on 

a  fall  campaign,  but  will  give  most  effort  to 
"Back  to  School  Matinee"  campaign  this  year. 
Plan  to  use  screen  trailers,  special ;  heralds  and 
window  cards. 

A.  MILO  DeHAVEN,  DeHaven's  Town 
Theatres,  Whitehouse  and  Marblehead,  Ohio. 

We  prefer  campaigns  for  special  events,  such 
as  Laugh  Comedy  Program  Week,  etc.,  to  a 
Fall  Campaign.  For  these  special  events  we 
use  trailers,  mailing  pieces  and  phone  calls.  Our 
own  personal  check  indicates  that  rural  phone 
calls  into  the  homes  are  most  effective.  It  is  a 
type  of  selling  that  receives,  in  our  area,  greater 
word-of-mouth  publicity.  We  never  use  more 
than  two  weeks  advance  advertising,  except  on 
some  really  outstanding  feature,  as  too  much 
film  fare  publicized  in  the  "coming"  vein,  in  my 
opinion,  detracts  from  current  and  the  immedi- 
ate next  attraction. 


IF  YOU  ARE  A  PROGRESSIVE,  GOING-PLACES  MEMBER  OF  THE  THEATRE 
BRANCH  OF  THE  FILM  INDUSTRY  YOU  CAN  PROVE  IT  BY  SHOWING 
YOUR  MEMBERSHIP  CARD  IN  I.M.P.S.  JOIN  NOW.  YOUR  MEMBERSHIP 
CARD  WILL  BE  SENT  IMMEDIATELY  UPON  RECEIPT  OF  YOUR  APPLICA- 
TION. USE  BLANK  BELOW. 


Chick  Lewis,  General  Director 

Institute  of  Motion  Picture  Showmanship 

Showmen's  Trade  Review 

1501  Broadway,  New  York  18,  N.  Y. 

I  hereby  apply  for  membership  in  the  Institute  of  Motion  Picture  Showmanship,  with  the 
understanding  that  such  membership  in  no  way  obligates  me  to  pay  dues  nor  spend  money 
for  any  commodity  or  article  by  reason  of  such  membership. 


Name 


Theatre 


Vogel  Gettier 


2S'Year  Showmen 

l.Al.P.S.  Member  Vogel  Gettier,  Huntington, 
Pa.,  city  manager  for  Harris  Amusement  Co.. 
this  month  celebrates  his  twenty-fifth  anniver- 
sary in  show  business.  It 
was  in  September,  1923, 
that  Gettier  took  over 
management  of  the  Hos- 
tettler  Theatres  in  Kear- 
ney, Nebr.,  which  later 
came  under  the  Para- 
mount-Publix  banner  with 
Arthur  L.  Mayer  taking 
over  as  division  manager. 
He  recalls  many  names 
now  prominent  in  other 
lields  of  the  industry  as 
associates  during  those 
earlier  days.  As  district 
manager  of  the  outstate 
Nebraska  houses  for  Paramount-Publix,  Get- 
tier's  district  advertising  man  was  Rowan 
Miller;  Charles  Schlaifer  was  head  of  the 
Omaha  Theatres  publicity  department  and  Rod- 
ney Bush  was  in  the  Paramount-Publix  home 
ofiice. 

.\fter  21  years  operation  in  the  Mid-West, 
(iettier  moved  East  in  1946,  joining  an  inde- 
pendent theatre  company  which  one  year  later 
was  taken  over  by  Harris  Amusement  Co. 
(iettier  since  has  remained  with  the  Harris  cir- 
cuit as  city  manager  in  Huntington — the  same 
])ost  he  held  with  Maurice  Baum,  the  former 
owner. 

Gettier  has  been  a  close  follower  of  the  trade 
paper  features  inaugurated  by  Chick  Lewis, 
having  been  among  the  earliest  contributors 
to  the  columns  on  showmanship  the  editor  and 
publisher  of  Showman's  Trade  Rfa'iew  origi- 
nated and  later  developed  into  this  publication. 


I.M.P.S.  Member  Report 

Big  Parade  for  Little 
Cost  Sells  'Holiday' 

J.  DON  EDWARDS,  SR.,  gave  Williams- 
port,  Pa.,  its  biggest  show  of  energetic,  local- 
flavor  exploitation  to  date  when  he  staged  a 
real  whoop-it-up  campaign  ^for  "Summer  Holi- 
day" recently.  The  job  was  tackled  from  all 
angles  of  approach  to  local  interest  in  the 
presentation  of  the  MGM  musical  at  the  Park 
Theatre,  which  Edwards  manages. 

Two  tieups  are  credited  with  doing  the  most 
effective  work  in  this  campaign.  They  involved 
cooperation  of  the  "Ford  dealer  and  a  local  nine- 
piece  orchestra.  The  former  made  available 
their  newest  Ford  fiat-bottom  truck,  also  a  driver, 
and  a  new  sedan  for  a  parade.  A  photo  of  this 
musical  float  shows  the  orchestra  leader,  George 
Britton,  standing  before  his  musicians  and 
leading  the  band  as  it  played  popular  tunes. 
(Continued  on  Page  13) 


Street 


City 


State 


Shanohan  Named  to 
Succeed  Late  DiPesa 

Ernest  Emtrling,  Loew'^  Theatres  ad  head, 
ha.s  named  Jim  Shanahan  tj  succeed  the  late 
Joe  DiPesa  as  publicity  and  advertising  man 
for  J..oew's  Boston  theatres.  Shanahan  assisted 
DiPesa  for  more  than  a  year  before  the  latter's 
death.  Robert  V.  Manson,  student  assistant  at 
Loew's  State,  Boston,  has  moved  to  the  adver- 
tising department  to  assist  Shanahan. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


13 


SELLING  SLANTS 
AUDIENCE  SLANTS 


I.M.P.S.  Member  Report 

Inquiring  Showman  Wants  to 
Know  Where  Ideas  Come  From 


Showmen  Report  on  Campaign 
Angles  and  Customer  Reaction 

HOMECOMING  (MGM) 
Selling  Slant:  This  combination  of  stars  sell 
themselves.    Good   trailer;   is  showmanship 
bet  for  this  show. 

Audience  Slant:  Good  turnout  and  it  espe- 
cially pleased  the  women.  Stars  did  not  dis- 
appoint and  had  excellent  comments  on  the 
story.  FRANK  ORLANDO,  Elmiro,  Santa 
Monica,  Calif. 

EMPEROR  WALTZ  (Paramount) 
Selling  Slant:  Cast  and  spectacular  Techni- 
color scenes,  plus  catchy  music. 
Audience  Slant:  Good  music  and  acting,  but 
story  very  faulty.  Our  patronage  likes  action, 
and  draw  slowed  down  after  good  opening. 
FRANK  ORLANDO,  Elmiro,  Santa  Mon- 
ica, Calif.   

CORONER'S  CREEK  (Columbia) 
Selling  Slant:  Super-deluxe  western;  suspen- 
sion, action  and  the  great  outdoor  scenery 
in  Technicolor,  to  emphasize  this  not  run- 
of-the-mill  but  outstanding  western. 
Audience  Slant:  Every  one  of  our  patrons 
enjoyed  this  one,  particularly  the  realistic 
fights.  Brought  satisfactory  comments. 
FRANK  ORLANDO,  Elmiro,  Santa  Mon- 
ica, Calif. 


FULLER  BRUSH  MAN  (Columbia) 
Selling  Slant:  Skelton  sells  this.  Trailer  was 
good  and  got  results. 

Audience  Slant:  Was  enjoyed  all  the  way  by 
patronage  that  added  up  to  good  attendance. 
CURTIS  B.  EVERHART,  Manos,  Newton 
Falls,  Ohio.   

Selling  Slant:  A  mililon  dollar  title  to  tieup 
with  local  merchants. 

Audience  Slant:  In  these  times  comedies  like 
this  one  are  in  public  demand.  Skelton's  rou- 
tines had  them  in  stitches  here.  VINCENT 
BEFORCE,  RKO  Palace,  Trenton,  N.  J. 


Selling  Slant:  Title  and  laugh  angle;  sell  as 
"Skelton's  greatest  comedy  role." 
Audience  Slant:  Patrons  howl  from  start  to 
finish  and  leave  theatre  still  laughing  at 
slapstick  finish.  Picture  built  right  up  to 
final  day.  ROBERT  A.  HYNES,  Missouri 
Theatre,  St.  Joseph,  Mo. 


A  FOREIGN  AFFAIR  (Paramount) 
Selling  Slant:  The  stars,  Jean  Arthur,  Mar- 
lene  Dietrich,  and  stress  point  that  John 
Lund  is  fast  becoming  a  favorite  with 
younger  feminine  set  while  at  same  time  let- 
ting males  kow  he  is  all-around  man  and 
can  act. 

Audience  Slant:  They  liked  the  picture  very 
much.  Played  it  during  the  hottest  weatlier 
of  the  year.  However,  business  held  up 
fairly  well.  TONY  LEHMANN,  Paramount, 
Middletown,  N.  Y. 


THE  PARADINE  CASE  (SRO) 
Selling  Slant:  Sell  stars  with  stress  on  Greg- 
ory Peck  and  A'alli;  also  dramatic  qualities 
and  setting  of  Old  Bailey,  London. 
Audience  Slant:  Liked  by  the  so-called  up- 
per classes  but  average  patrons  found  it  too 
dramatic  and  deep  and  f|uite  a  few  of  these 
walked  out.  TONY  LEHMANN,  Para- 
mount, Middletown,  N.  Y. 


Further  amplifying  his  contention  that  the 
best  way  to  help  younger  men  attain  showman- 
ship know-how  in  developing  campaign  ideas, 
.VI  Swett,  B.  &  B.  Theatres  Co.,  Charlotte, 
N.  C,  illustrates  the  suggestion  made  in  the 
issue  of  Aug.  2,  by  reciting  some  incidents 
that  were  responsible  for  campaign  stunts  used 
by  him  during  a  long  experience  in  theatre 
management. 

Swett  says  that  it  is  common  experience  to 
remark,  "Huh,  I  could  have  done  that  myself" 
after  reading  about  some  stunt  used  by  another 
showman.  This,  he  declares,  serves  as  a  key 
to  the  reason  why  he  has  developed  an  inter- 
est in  getting  at  the  facts  behind  the  idea — an 
interest  responsible  for  his  suggestion  that 
I.M.P.S.  members  could  help  their  assistants 
greatly  in  learning  the  ropes  were  they  to  ex- 
plain circumstances  surrounding  the  problem  the 
showman  met  in  using  a  particular  idea. 

'Fit  to  Be  Tied' 

To  make  his  suggestion  plainer,  Swett  uses 
the  following  episode  in  his  showmanship  ex- 
perience as  illustration : 

"When  I  was  in  Maine,"  Swett  recalls, 
"managing  the  Camden  Theatre  for  the  Graphic 
Circuit,  a  Regatta  was  advertised  that  was 
placed  one-half  mile  from  the  theatre  in  the 
Camden  cove.  When  this  regatta  started  no 
line  cared  about  going  to  the  theatre.  They  were 
all  down  at  the  water's  edge,  day  and  night. 
[  was  fit  to  be  tied. 

"[  sent  boys  down  through  the  crowd  with 
sandwich  signs  on  my  programs  but  people 
paid  no  attention  at  all.  I  was  stewing  in  the 
office  wondering  if  I  should  close  down  and 
forget  it  when  up  came  one  of  the  ushers  and 
asked  me  if  I  had  heard  about  the  controversy 
over  the  regatta  roping  off  such  a  large  space 
of  water  that  it  blocked  all  other  boats.  He 
told  me  the  regatta  finally  won  out  by  bringing 
out  the  fact  that  the  Ocean  is  free  and  as  long 
as  their  areas  were  roped  off,  they  could  do  as 
they  liked. 

'Saved  My  Life' 

"This  business  of  the  ocean  being  free  struck 
a  bell.  I  immediately  went  down  to  the  water's 
edge  and  noted  how  the  roped  off  areas  were 
placed.  I  noticed  that  there  was  a  5-foot  clear 
strip  right  through  the  center  of  all  the  roped- 
nff  areas.  I  beat  it  back  to  the  theatre  and 
made  up  a  sign  in  the  form  of  a  sail.  The  sign 
read,  HOT  AND  TIRED  STANDING 
AROUND?  WHY  NOT  DROP  INTO.  THE 
COOL  CAMDEN  THEATRE  AND  SEE  Buck 
Btnny  Rides  Again.'  THEN  COME  BACK 
FOR  THE  MAIN  EVENTS  REFRESHED. 

"Boy,  it  saved  my  life.  The  power  of  sug- 
gestion worked.  T  simply  rigged  this  sign  on  a 
rowboat  and  sent  it  right  down  through  the 
middle  of  the  roped  off  courses.  They  yelled 
at  my  usher  to  get  out  of  there.  Then  one  of 
the  officials  came  over  and  threatened"  court 
action.   I  told  him  the  ocean  was  free  and  that 


Telegram.  Handbill 

Nobody  refuses  to  look  at  a  telegram. 
Therefore,  once  in  awhile  get  some  blanks 
from  the  local  Western  Union  office,  im- 
print your  ad  copy  in  typewriter  type,  and 
distribute — by  hand,  if  practicable. 


part  was  not  roped  off.  He,  left  in  a  huff.  1 
took  the  boat  out  of  there  that  evening  but  it 
had  done  its  work." 

I.M.P.S.  Member  Report 

Streetei  Spotlights  'Key 
Largo'  With  Lobby  Flash 

REG  STREETER,  manager,  Warners' 
Forum  Theatre,  Los  Angeles,  proved  that  a 
guy  in  an  old  bathtub  can  be  just  as  big  an 
eye-catcher  and  laugh-getter  as  a  glamor- 
girl  if  he  happens  to  be  Edward  G.  Robinson, 
smoking  a  large,  black  cigar,  as  he  did  in  a 
scene  of  "Key  Largo.'' 

Manager  Streeter,  who  packed  them  into 
the  lobby  of  his  theatre  by  realism,  achieved 
it  in  this  fashion:  a  week  in  advance  of  show- 
ing, he  had  a  life-size  blow-up  made  of  the 
bath-taking  Mr.  Robinson.  This,  he  cut  out 
and  mounted  on  compo  board.  Then,  pro- 
moting a  real  bath-tub  from  a  plumber-friend 
in  return  for  a  "courtesy  card,"  Streeter  put 
Mr.  Robinson  in  the  tub,  filled  it  half-full 
of  soap}'  water,  placed  a  soap-dish  on  the 
edge  and  a  chair  with  a  towel  nearby  to 
complete  the  scene.  The  bubbles  and  steam 
in  the  water  were  formed  by  the  activity  of 
submerged  dry-ice. 

The  effect  was  so  real  that  soon  patrons 
were  telling  Mr.  Streeter,  "I  just  had  to  come 
in  to.  see  Robinson  taking  a  bath  in  your 
lobby." 

Background  of  the  display  was  made  from 
four  stills  of  previous  Robinson  hits  made 
into  a  40x60  poster  carrying  the  copy:  "Rob- 
inson Rides  Again — 'Key  Largo'  Returns 
.A.ctor  to  Type  of  Role  Which  First  Brought 
Him  Screen  Fame." 

The  bath-tub  scene  was  the  climax  of  a 
complete  campaign  including  a  newspaper 
teaser  stunt  to  identify  the  picture's  stars 
blindfolded,  a  tie-up  with  a  local  dress  shop 
which,  for  five  days,  displayed  "the  original 
dress  worn  by  Lauren  Bacall  in  'Key  Largo'  " 
and  a  newspaper  tie-up  with  local  markets 
through  co-op  ads. 


I.M.P.S.  Member  Report  ' 

Big  Parade  for  Little 
Cost  Sells  'Holiday' 

iContwued  from  Page  12) 
and  for  a  touch  of  pulchritudinous  seasonal 
flavor  two  pretty  local  girls  in  bathing  suits. 
Featured  in  a  large  longitudinal  sign  running 
from  front  to  rear  of  the  16  x  18  foot  truck 
was  the  name  of  the  theatre  and  title  of  the 
attraction  and  its  starting  date.  Other  than 
the  cost  of  this  sign,  the  ballyhoo  cost  the 
Park  nothing  in  dollar  outlay.  Edwards  gives 
the  total  investment  for  the  theatre  as  $13  for 
the  sign  and  ushers'  time.  This  sum  includes 
time  for  a  telephone  campaign  in  which  local 
calls  were  made  for  announcements  of  the 
"Summer  Holiday"  showing. 

It  was  the  first  time  a  campaign  of  this  type 
was  staged  in  Williamsport,  and  the  reaction 
proved  the  people  enjoyed  the  lively  activity 
which,  in  addition  to  drumming  up  patronage 
tor  the  tlieatre,  added  a  touch  of  welcome  local 
spirit. 


BENNY  GOODMAN  •  TOMMY  DORSEY  •  LOUIS  ARMSTRONG  •  LIONEL  H 


Says  the  TRADE  PRESS! 


'*Big  boxoffice  comedy . . .  No 
question  that  it  will  chalk  up 
hefty  grosses  in  all  situa- 
tions." -VARIETY 

"The  greatest  jam  session  of 
them  all  .  .  .  The  show  stands 
solid . . .  Swell  entertainment." 

-FILM  DAILY 

"Undiluted  entertainment, 
practically  guaranteed  not  to 
provoke  a  serious  thought." 

-M.  P.  DAILY 

"Mirth  and  melody  which  will 
please  .  .  .  top  money  in  all 
bookings."  —BOXOFFICE 

"Company  of  musicians  prob- 
ably beats  any  other  combina* 
tion  ever  on  screen.  They  let 


go  with  everything,  and  hep- 
cats  should  have  a  field  day." 

—M.  P.  HERALD 

"In  eye  appeal  this  is  up  to 
the  best  standards  of  the  pro- 
ducer who  makes  the  classiest 
pictures  in  the  world  —  Sam- 
uel Goldwyn." 

—SHOWMEN'S  TRADE 
REVIEW 

"Brilliant  star-studded  tune 
film  .  .  .  Lavish  and  spectacu- 
lar . . .  Mighty  appetizing  offer 
for  exhibitor  whether  deluxe, 
neighborhood  or  main 
—HOLLYWOOD 
REPORTER 


"Another  Kaye,  another  buck 
. . .  glittering  boxoffice  bait . . . 
Enough  jazz  greats  to  cause 
shutdown  of  52nd  Street  hot 


spots 


99 


—DAILY  VARIETY 


street. 


^'Has  more  than  its  share  of 
modern  music  .  .  .  hilarious 
sequences  . . .  feature  cast  and 
musicians  .  .  .  plenty  of  mer- 
chandising opportunity." 

—THE  EXHIBITOR 

"Big  boxoffice  comedy  with 
music  .  .  .  loaded  with  names 
of  sure-fire  drawing  power . . . 
A  money  maker." 

-INDEPENDENT 
FILM  JOVRNAL 


mMm-mimMm 


TOM     rUADI  IC  DADMETT     MCI    Dn\A/CI  I    .  BUCK  &  BUBBLES  •  THE  PAGE  CAVANAUGH  TRIO 

IUm  •  UnMKUL  dMKINlI  *  lYlLL  rUVYLLL    the  golden  gate  quartet  •  russo  &  the  samba  kings 


16 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


DELIVER  THE  PRINT.  A  four-day  event 
based  on  a  "Pony  Express  Rider"  delivery 
of  the  "Red  River"  print  for  the  premiere  at 
the  Ritz,  Tulsa,  stirred  the  entire  state  of 
Oklahoma.  Above,  the  winners  of  the  race 
are  seen  in  front  of  the  theatre  at  the  end  of 
a  race  that  made  the  headlines. 


SQUARE  DANCE.  All  of  Elm  Street,  Dal- 
las, was  blocked  off  for  the  premiere  of  "Red 
River"  at  the  Majestic.  Even  so,  there  wasn't 
any  extra  room  for  throngs  who  came  to  the 
area  to  witness  the  parade  and  participate  in 
a  square  dance  (shown  above)  to  the  accom- 
paniment of  hill-billy  tunes. 


Action,  Plenty  of  Western  Flavor 
In  ^Red  River^  Premiere  Ballyhoo 


The  showmen  of  the  southwest  set  up  new 
marks  for  future  movie  campaigns  to  shoot  at 
when  United  Artists  "Red  River"  was  given  its 
4-state  premiere  late  in  August,  with  Dallas 
and  Houston  in  Texas  and  Tulsa  in  Oklahoma 
the  focal  points  of  the  big-city  showings  whose 
counterparts  were  taking  place  in  smaller  towns 
and  cities. 

The  Dallas  and  Tulsa  campaigns  paralleled 
each  other  pretty  closely,  followed  a  general 
pattern  whose  practical  showmanship  made  it 
adaptable  in  smaller  scale  to  practically  any 
theatre  situation. 

They  don't  do  things  by  halves,  these  South- 
west showmen,  and  when  the  decision  was  made 
to  turn  on  the  high-powered  ballyhoo  for  ,the 
"Red  River"  premieres  in  300  theatres  of  the 
area  things  started  popping  with  such  intensity 
and  color  that  the  campaign  gathered  scope  by 
reason  of  its  own  momentum. 

In  Dallas,  Interstate's  Francis  Barr,  and 
UA's  Claud  Morris  and  Ben  Hill  were  in  the 
saddle  driving  the  ballyhoo  show  at  ever  quick- 
ening pace.  A  series  of  events  that  had  been 
taking  place  for  days  before  the  premiere 
reached  a  whooping  climax  on  opening  night 
at  the  Majestic  in  Dallas.  The  ultimate  festivity 
started  at  7:00  P.M.  at  the  Court  House,  when 
the  Sheriff's  Posse,  consisting  of  80  costumed 
riders,  paraded  to  the  Majestic  with  cowboys 
and  cowgirls  giving  thrills  to  the  on-lookers 
with  feats  of  trick  riding.  Outside  the  theatre 
hill-billy  musicians  furnished  tunes  for  a  square 
dance  in  which  more  than  100  couples  partici- 
pated as  throngs  looked  on  under  the  bright 
floodlights  which  made  the  whole  area  in  front 
of  the  Majestic  glow  with  illumination.  This 
show  was  broadcast. 

Ten  days  in  advance  there  was  a  radio  cam- 
paign featuring  news  of  the  various  activities. 
There  were  big  newspaper  breaks,  plenty  of 
interest  built  up  in  the  story  of  the  historic 
Chisholm  Trail ;  book  store  tieups,  and  one  of 
the  biggest  outdoor  posting  campaigns  ever 
used  by  Interstate  when  the  circuit's  publicity 
and  advertising  director,  Frank  Starz,  ordered 
the  posting  of  25  twenty- four  sheets  ( 11  of  them 
illuminated)  two  weeks  in  advance. 
,  In  Tulsa,  the  campaign  hit  its  high  spot  of 
cumulative  publicity  with  the  staging  of  a 
"Red  River  Pony  Express  Riders"  race.  This 
started  250  miles  from  Tulsa  on  -"\ug.  21.  antl 


the  route  carried  the  riders  through  Marietta, 
Ardmore,  Sulphur,  .^da,  Seminole,  Stroud, 
Prague,  Bristow  and  Sapulpa,  winding  up  at 
the  doors  of  the  Ritz  Theatre,  Tulsa.  The  two 
press  associations,  .AP  an-I  UP,  covered  tine 
event  for  four  days  with  running"  stories,  and 
Tulsa  newspapers  had  their  own  reporters 
spotted  along  the  route  to  interview  riders  who 
passed  their  mounts  on  to  the  next  rider.  Thus 
the  print  of  "Red  River"  was  delivered  in  blaz- 
ing fanfare  of  stirring  local  interest  to  the  Ritz 
for  the  premiere.  Winners  of  the  pony  race 
were  loaded  down  with  gifts  from  Tulsa  mer- 
chants, and  display  cooperative  advertising  tied 
up  with  the  event. 

In  addition  to  stage  appearance  of  the  riders 
who  came  down  the  stretch  first,  there  was  a 
delegation  of  Indians  on  hand  in  full  regalia  to 
do  a  war  dance  for  the  entertainment  of  crowds 
outside  the  Ritz  on  the  evening  of  the  premiere. 


5  Laundries  Aid  May  in 
Promoting  Current  Films 

Manager  Ed  C.  May  of  Wometco's  Lincoln 
Theatre,  Miami,  Fla.,  has  a  tieup  with  five 
local  laundries  which  place  10,000  heralds  on 
the  Lincoln's  current  attractions  in  laundry 
bundles  each  week,  giving  each  feature  excellent 
coverage. 


Wrecked  Auto  as 
'Ruthless'  Ballyhoo 

In  addition  to  extensive  publicity  stories  and 
art  material  in  the  three  daily  newspapers  of 
Rochester,  N.  Y.,  public  interest  in  the  showing 
of  Eagle  Lion's  "Ruthless"  at  the  Regent  Thea- 
tre was  needled  through  widespread  store  cov- 
erage and  attention-arousing  street  stunts.  The 
promotion  was  worked  out  by  EL  Exploiteer 
Charles  Baron  in  close  cooperation  with  James 
C.  Eshelman,  city  manager  for  the  Monroe 
Amusement  Company. 

A  ballyhoo  stunt  that  broke  with  picture  and 
story  in  the  Times-Union  was  the  towing  about 
the  city  of  a  wrecked  out  by  a  tow  truck,  the 
wrecked  car  being  liberally  bannered  with  pic- 
ture and  playdate  copy.  This  was  used  two  days 
in  advance,  with  a  small  card  of  safety  rules 
containing  plugging  copy  on  the  reverse  side, 
being  distributed.  Another  street  stunt  was  the 
passing  out,  by  a  girl  touring  important  down- 
town streets,  of  the  brochure  on  "What  Every 
Girl  Should  Know."  This  stunt  was  used  for 
three  days  in  advance. 

Stores  cooperated  with  window  display  tieins 
of  cards  and  stills. 


Fur  Fashion  Shows 
Boost  'Lady  in  Ermine' 

"That  Lady  In  Ermine"  was  off  to  a  fast 
start  in  its  Centre  Theatre  run  in  Salt  Lake 
City,  with  a  daily  fur  fashion  show  helping  to 
boost  the  receipts.  Tieup  was  arranged  by 
Claire  Woods  of  the  Centre  with  assistance' 
from  Frank  Jenkins,  20th  Century-Fox  field 
exploitation  man. 

The  fashion  show  was  produced  for  the  eve- 
ning performance  throughout  the  engagement, 
with  the  cooperating  local  Hudson  Bay  Fur 
Store  supplying  models  and  furs.  Both  theatre 
ads  and  store  ads  plugged  the  show,  while  the 
store  gave  over  a  bank  of  windows  which  tied 
in  with  the  showing  of  the  picture.  Radio  sta- 
tion KDYL  cooperated  with  many  plugs  for  the 
tieup,  which  was  timed  to  take  advantage  of 
the  introduction  of  new  fur  fashion  styles. 


Ballyhoo  Scores  for 
Massella  in  New  Haven 

-Assistant  A'lanager  Tony  Massella  of  Loew's 
Poli  Theatre,  New  Haven,  put  on  a  special 
ballyhoo  for  RKO  Radio's  "Fort  Apache," 
which  consisted  of  a  covered  wagon  with  driver 
in  a  U.S.  Cavalr\'  uniform  and  Indian  rider 
following.  The  ballyhoo  toured  the  entire  city 
and  suburbs  for  two  days,  with  newspaper  men- 
tion attracting  extra  ticket  buyers. 


HUGE  SIGNS  SELL  BROADWAY  FILM  ATTRACTIONS 

Broadway  picture 
houses  continue  to 
use  24-sheet  and  up 
sizes  for  frontal  dis- 
play of  current  at- 
tractions, as  illustrat- 
ed by  the  two  exam- 
ples above  for  cur- 
r  e  n  t  showings  of 
"Race  Street"  and 
"Bring  'Em  Back 
Alive."  The  former 
at  the  Mayfair,  gets 
the  benefit  of  the  big 
stand  on  the  adjoin- 
ing building  (south- 
west corner  47th  St.) ; 
while  the  latter,  at 
the  Republic,  uses 
space  above  marquee. 


months  in  a  row 
with  ^eriehoV 


M.  P.  HERALD  BOXOFnCE 
CHAMPION  FOR  AUGUST* 


^The  record  to  date  in  '48!  20th  leads  the  industry  in  box- 
office  champions... more  champions  than  any  other  com- 
pany. . .  the  only  company  to  make  the  list  every  month! 


Boxoffiee  champions  coming  up! 


CENTURY-FOX 


18 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Money  Dates  For  October 


Oct.  1 — MOVING  DAY  in  many  communities.  A 
special  matinee  for  housewives,  harried  by  packing 
and  moving  troubles,  advertised  as  a  place  of  rest 
and  entertainment,  may  prove  profitable  and  build 
goodwill. 

Oct.  1— RURAL  FREE  DELIVERY  established, 
1896.  Give  a  special  rate  for  rural  mail  carriers  or 
admit  them  free.  Postoffice  bulletin  board  would 
carry  announcement  and  newspapers  give  it  men- 
tion. Try  for  newspaper-school  essay  contest  on 
mail  service  in  the  U.  S.  from  horseback  delivery 
days  to  airplane  special  delivery. 

Oct.  1-11— NATIONAL  ADVERTISED 
BRAJMDS  WEEK.  Get  merchants  handling  na- 
tionally advertised  brands  to  take  a  co-op  ad.  Seek 
tieup  displays  by  dealers  in  drugs,  cosmetics,  meats, 
dentifrices,  butter,  etc.,  with  brand  of  company 
whose  film  is  current  attraction  prominently  dis- 
played. Contest  for  longest  list  of  currently  adver- 
tised brand  names  is  a  possibility. 

Oct.  3-4— LOYALTY  DAYS,  with  Monday  the 
4th  being  Loyalty  Day.  Book  shorts  on  American- 
ism; have  the  oath  of  allegiance  recited  by  Boy  or 
Girl  Scouts  from  stage;  get  a  prominent  citizen  to 
give  a  short  talk  on  loyalty.  Contest  possibilities : 
"What  is  loyalty?",  "To  whom  and  what  is  loyalty 
owed?"  Decorate  lobby  and  house  with  flags  and 
red-white-and-blue  bunting. 

Oct.  7— FIRST  U.  S.  RAILWAY  operated  in 
1826. 

Oct.  7-13— OPTIMIST  WEEK.  Run  in  herald  a 
list  of  things  about  which  citizens  should  be  opti- 
mistic, including  a  number  of  features  coming  to 
the  theatre.  For  an  address,  or  essay  contest : 
"What  is  optimism?"  or  "What  reasons  are  there 
for  optimism  in  the  U.  S.  (or  in  the  world)  in 
view  of  present  conditions?"  For  a  high  school 
debate  on  the  stage:  "Resolved  that  optimists  ac- 
complish more  than  pessimists." 

Oct.  9-15— NATIONAL  FIRE  PREVENTION 
WEEK.  Let  the  public  see  theatre  staff  go  through 
a  fire  drill.  Clean  up  any  fire  hazards  in  theatre; 
let  the  citizens  know  what  precautions  are  taken 
for  their  safety.  Get  the  head  of  the  fire  department 
to  talk  on  how  to  guard  against  fires ;  have  him 
prepare  a  list  of  cautions  and  post  it  in  the  lobby, 
run  it  in  heralds,  on  trailer  and  even  in  ads. 
("Guard  your  home  against  fires  and  come  to  the 

  theatre  and  see   

without  anxiety").  Get  the  fire  chief's  okay  on 
your  safeguards  and  publicize  it.  Join  any  fire  pre- 
vention campaign ;  ask  patrons  for  suggestions  on 
better  guards  against  fire  hazards.  Anniversary  of 
the  great  Chicago  fire  (Oct.  9-11)  falls  within  this 
period,  and  suggests  an  essay  contest  on  the  great 
fires  of  the  world. 

Oct.  12— COLUMBUS  DAY.  If  there  is  any  local 
observance  try  to  Jiave  it  on  theatre's  stage.  If  the 
occasion  is  a  school  holiday,  book  films  to  interest 
the  children.  Offer  ticket  prizes  for  the  best  essay 
by  a  high  school  pupil  on  the  life  of  Columbus ; 
also  offer  prizes  for  the  best  drawing  of  Columbus 
by  a  member  of  a  school's  drawing  class.  Other 
stunts:  drawing  picture  of  one  of  Columbus's  ships 
— or  for  building  a  ship  modeled  on  vessels  of  that 
period.  For  debate:  "Resolved  that  America  should 
have  been  named  Columbia."  For  school,  newspaper 
or  herald  contest:  "How  many  places  can  you  find 
named  in  honor  of  Columbus?" 

Oct.  14— GEN.  DWIGHT  D.  EISENHOWER 
born  1890.  Try  for  school  biographical  sketch,  por- 
trait drawing  contest;  or  nicknames  of  famous 
Americans.  Contest:  "What  persons  have  refused 
to  run  for  the  presidency  or  declined  to  run  for  a 
second  or  third  term." 

Oct.  16— U.  S.  MINT  established  1786. 

Oct.  17-23— NATIONAL  LETTER-WRITING 
WEEK.  Approach  dealers  in  paper,  ink,  pens, 
pencils,  etc.,  for  a  co-op  ad  and  window  displays 
with  a  card  on  theatre's  current  feature.  Arrange  a 
tieup  contest,  or  have  theatre  conduct  it  on  its 
own,  for  the  best  letter  on  "What  coming  picture 
I  want  to  see  and  why"  or  on  "What  recent  pic- 
tures at  the    Theatre  I  liked  best." 

A  newspaper-school  tieup  contest  on  "What  con- 
stitutes a  good  letter,"  with  a  period  pass  and  guest 
tickets,  will  get  a  good  response.  Display  winning 
letters  in  lobby. 

Oct.  21— FIRST  RADIO  TELEPHONE  across 
the  Atlantic,  1915. 

Oct.  21— FIRST  AMERICAN  TRADEMARK 
registered  in  1870. 

Oct.  18-24— NATIONAL  BIBLE  WEEK.  Try 
for  a  Sunday  School  or  public  school  tieup  for  an 
essay  contest  on  the  sacred  scriptures  of  the  world's 
various  religions  (Christian,  Hindu,  Moslem,  Chi- 
nese, etc.)  with  Bible  or  concordance  as  principal 
prize.  Alternate  subjects:  "The  Bible  story  (or 
stories)  I  like  best,"  or  "The  Bible  as  literature." 

Oct.  24-31.  NATIONAL  HONEY  WEEK.  Might 
interest  a  school  domestic  economy  class  in  writing 
essays  on  the  use  of  honey  as  a  food  and  in  cook- 
ing, or  on  the  chief  flavors  (buckwheat,  clover, 
thyme,  etc.)  of  honey  produced  in  the  U.  S.  Ap- 
proach dealers  for  a  co-op  ad  and  for  the  loan  of 
different  colored  honey  for  a  lobby  display. 


Oct.  24-30— BETTER  PARENTHOOD  WEEK. 
Suggest  that  ministers  preach  a  sermon  on  the 
subject.  Book  a  father-and-son  or  mother-and-daugh- 
ter  feature.  Call  on  librarian  and  book  dealers  for 
displays  or  books  on  parenthood;  Parent-Teacher 
Ass'n  and  Mothers  Clubs  could  get  the  theatre  a 
lot  of  publicity.  A  contest  for  children:  "Why  I 
love  my  parents,"  "Do  parents  understand  chil- 
dren?" and  "How  children  can  make  their  parents 
happier,  and  hence  better  parents." 

Oct.  27— THEODORE  ROOSEVELT  born  in 
1858.  Good  for  a  sketch  of  his  life  and  the  causes 
he  furthered. 

Oct.  27 — NAVY  DAY.  Tie  up  with  the  navy 
recruiting  service  for  a  parade,  with  banners,  to 
the  theatre.  Service  will  banner  its  jeeps,  give  an- 
nouncements on  recruiting  boards.  Might  allow  re- 
cruiting in  the  lobby.  Dress  up  theatre  front  and 
lobby  with  naval  flags,  insignia,  etc.  Booking  a 
feature  or  short  on  the  navy  will  help  recruiting 
service  tieup  and  get  newspaper  mention.  Suggested 
essay  contests  for  youths  (in  schools  or  out)  :  "Why 
I  would  prefer  to  serve  in  the  navy."  "The  navy's 
use  of  airplanes,"  "Accomplishments  of  the  navy 
in  World  War  II,"  and  contrasting  the  country's 
earliest  navy  with  that  of  today. 

Oct.  28— FREEDOM  OF  THE  U.  S.  PRESS 
established  in  1783.  Any  tieup  that  can  be  arranged 
on  the  subject  is  timely  and  will  get  newspaper 
cooperation. 

Oct.  30 — Nov.  6.  APPLE  WEEK,  with  Apple 
Day  falling  on  the  30th.  Theatres  in  rural  areas 
would  profit  from  a  tieup  with  orchardists  for  a 
lobby  display  of  different  varieties  of  apples  grown 
in  the  area.  Dealers  might  make  such  a  display 
and  take  a  co-op  ad.  Seek  a  tieup  with  the  Grange. 
Get  the  kids  in  with  apple  ducking  and  eating 
stunts;  apple  pie  eating  contest;  promote  peck  or 
half  bushel  of  apples  as  prizes.  Interest  housewives 
in  an  apple  pie  baking  contest  which,  if  tied  in  with 
a  local  charity,  should  be  easy  to  do.  Divide  up 
the  stunts  so  they  last  over  several  days — Boy 
Scouts  at  one  show.  Girl  Scouts,  4-H  Clubs  on 
other  days.  Contest :  Longest  list  of  names  of  Ameri- 
can apples ;  colored  drawings  of  various  varieties  of 
apples.  For  a  herald  or  throwaway,  promote  apples 
to  be  distributed  with  the  herald,  with  some  such 
lines,  which  might  be  incorporated  in  newspaper 
advertiseing" :    "If  you  like  an   apple  a  day,  eat 

it  and  then  come  to  the   Theatre 

to  see   " 

Oct.  31— HALLOWEEN.  Stage  a  show  for  kids, 
at  night,  with  parade  to  the  theatre,  to  keep  them 
off  the  streets.  Women's  clubs.  Parent  Teachers 
Ass'n  and  civic  organizations  will  cooperate.  Ar- 
range games  for  the  kids — pumpkin  or  mince  pie 
cjating  contest,  etc. ;  offer  prizes  for  the  best  raga- 
muffin costume.  Might  book  a  dog  film  and  hold  a 
pet  show.  Get  high  school  or  other  glee  club  to 
sing  oldtime  songs.  Decorate  lobby  with  pumpkins, 
pumpkin  lanterns,  corn  stalks,  chrysanthemums, 
fall  foliage.  Promote  flowers  for  first  so  many 
ladies  attending.  A  pumpkin  or  mince  pie  fair  in 
the  lobby,  with  the  pies,  or  proceeds  from  their 
sale,  going  to  a  local  charity. 

Oct.  31-Nov.  6— GIRL  SCOUT  WEEK.  Get  girl 
Scouts  to  parade  to  the  theatre,  give  drill  on  the 
stage,  a  campfire  in  front  of  the  theatre.  Help  in 
any  membership  drive.  Scouts  might  recite  their 
code,  give  a  drill  or  enter  a  cot-making  (or  other 
activity)  contest  on  the  stage.  Get  them  to  sing 
any  Scout  songs.  Get  them  to  observe  the  birthday 
(Oct.  31)  of  the  founder  of  the  Girl  Scouts,  Juliette 
Low.  Suggested  stunts:  a  Girl  Scout  photo  contest, 
with  prizes  for  best  pictures  submitted ;  a  newspaper 
or  radio  contest  to  find  the  youngest  Girl  Scout; 
or  a  former  member  to  be  married,  wilh  promoted 
bridal  gifts. 

APPROPRIATE  SEASONAL 
EVENTS 

FASHION  SHOWS,  on  the  stage  or  at  the 
store  of  a  cooperating  merchant;  arrange  for  store 
window  and  counter  displays,  with  theatre  card. 
A  novelty  would  be  a  fashion  show  for  men ;  this 
might  be  burlesqued,  with  prizes  for  the  most  out- 
landish costumes  for  taxi  drivers,  sand  hogs,  coal 
heavers,  plumbers,  etc. 

FOOTBALL.  Invite  league  team  members  to 
theatre  as -guests.  Display  their  portraits  in  lobby; 
contact  sports  editors  for  publicity ;  dealers  in  foot- 
ball equipment  for  displays,  a  co-op  ad,  and  prizes 
for  any  sort  of  contest  you  can  devise.  Arrange 
for  a  contest  by  amateur  football  teams.  Display 
football  togs  (from  dealers)  in  lobby. 

HARVEST  FESTIVAL.  Decorate  lobby  and 
front  with  pumpkins,  squashes,  apples,  corn  husks, 
stalks,  late  flowers,  etc.  Promote  corn-husking  bees, 
wood-splitting  contest  for  men ;  a  pie,  cake,  jellies, 
jams,  pickle  fair  for  women  (if  in  a  rural  region), 
with  prizes;  or  sell  them  for  some  charity.  News- 
papers will  give  such  events  mention  and  perhaps 
sponsor  them,  at  least  they'll  cooperate  on  publicity. 


Miniature  Overalls  Score 
In  'Scudda  Hoo^  Campaign 

A  novel  and  efifective  tieup  with  a  manufac- 
turer and  local  dealer  put  20th  Century-Fox's 
"Scudda  Hoo!  Scudda  Hay!"  squarely  before 
the  public  of  Hudson  Falls,  N.  Y.  Arrangement 
was  made  by  Manager  Bill  FitzSimons  of  the 
Strand  with  the  Lee  Overall  company  and  its 
local  outlet.  It  featured  miniature  overalls  in 
real  denim  bearing  copy  on  the  picture.  Six- 
teen hundred  of  these  were  used  as  stuffers 
in  every  bundle  and  bag  going  out  of  the  store 
for  a  week  in  advance  of  playdate.  They  were 
also  passed  out  at  the  theatre,  all  employes  of 
which  wore  regulation  overalls  with  the  minia- 
ture ones  tacked  on  the  chest. 

L.  W.  Harris  &  Sons'  department  store,  local 
outlet  for  the  manufacturer,  sniped  its  delivery 
truck  with  film  copy  and  cooperated  with  the 
theatre  to  cover  the  rural  area.  All  boxholders 
out  of  Hudson  Falls  received  a  postcard  with 
copy  on  the  picture  and  the  merchant's  ad. 

The  manufacturer  furnished  three  large  pairs 
of  the  overalls  for  theatre  use.  One  20-foot 
suit  was  hung  from  the  side  of  theatre  in  full 
view  of  all  persons  coming  down  the  street. 
The  other  two  overalls  measured  12  feet.  One 
was  suspended  from  the  front  of  the  theatre 
building  with  a  five-  foot  square  oilcloth  sign 
bearing  picture  copy.  The  other  was  hung  in 
the  foyer  with  a  30x40  manufacturer's  sign 
and  a  22x28  on  the  picture.  It  was  flanked  on 
both  sides  by  overalled  dummies. 

FitzSimons  placed  small  overalled  cutouts  with 
picture  and  playdate  copy  on  the  two  front 
door  windows  and  the  box-office.  On  the  candy 
stand  were  two  dolls,  dressed  in  overalls,  hold- 
ing picture  copy.  The  dolls  were  furnished  by 
the  manufacturer  who  also  donated  the  over- 
alls for  the  ushers.  An  overalled  usher  appeared 
on  the  streets  at  various  times  on  Saturday 
plugging  the  picture.  A  white  oilcloth  sign  in 
front  of  the  theatre  carried  copy  on  the  over- 
alls and  the  film. 


Hynes  Builds  Own 
Theatre  Front  Displays 

Having  no  house  artist,  and  the  cost  of  hiring 
rommercial  artists  being  prohibitive  for  his 
theatre.  Manager  Robert  A.  Hynes  of  the 
Missouri  Theatre,  St.  Joseph,  Mo.,  brings  his 
own  artistic  and  mechanical  gifts,  aided  by 
those  of  his  staff,  into  play  in  building  theatre 
fronts  for  his  attractions.  By  utilizing  a  cut- 
awl,  the  National  Screen  Service  posters  and 
some  corrugated  board  he  turns  out  attractive 
fronts  that  catch  the  eyes  of  patrons  and  all 
who  pass  the  theatre. 

Among  recent  examples  of  his  craftsmanship 
in  this  respect  were  the  fronts  for  MGM's  "On 
An  Island  With  You,"  RKO  Radio's  "The 
Miracle  of  the  Bells"  and  20th  Century-Fox's 
"Green  Grass  of  Wyoming."  Lobby  foyer, 
lounges  and  concession  stands  were  supplied 
with  cut-out  material  10  days  in  advance  of 
playdate,  with  marquee  and  fronts  decorated 
during  the  funs. 


Dual  Feature? 

Robert  Smith,  partner  in  the  Steam- 
boat Springs,  Colo.,  Chief,  acted  in  his 
capacity  as  mayor  when  he  gave  the  wel- 
coming address  at  the  convention  of 
Colorado  Vocational  Teachers,  and  in  his 
capacity  as  president  of  the  Lions  Club 
when  he  acted  as  master  of  ceremonies  at 
a  barbecue  and  entertainment. 


Timelg  As  Todaq  s  Headlines] 


AcclcUifved 

HOLLYWOOD  REPORTER 

Quofei  "Arpi-Film  Classics  up 
with  a  winner  'SOFIA''  strong  spy 
melodrama — Balkan  intrigue." 


VARIETY . . . 

Quofe:  "Enterprising  exhibs  can 
make  hay  with  'SOFIAT' 

FILM  DAILY... 

Quote:  "Should  bolster  box  office 
potential.  Rates  in  the  top  bracket! 
Cinecolor  at  best!'''' 

MOTION  PICTURE  DAILY 

Quote:  "F.C.  Makes  impressive 
show  of  strength!'''' 


ILMED  ON  A  TREMENDOVS  SCALE  II\  COU 
BY  CINECOLOR  .  .  .  AND  SPARING  NOTHING  IN  THE 
VRY  OF  ITS  TELLING— HERE  IS  THE  REMARKABLE 
STORY  OF  A  CITY  OF  SPIES  AND  SABOTAGE,  OF 
BEAUTIFUL  WOMEN  AND  RUTHLESS  MEN  .  .  .  THE 
TORY  THAT  RIPS  THE  CURTAIN  FROM  THE  EX- 
PLOSIVE   SECRETS    HIDDEN    DEEP    IN  TODAY'S 


GENE  RAYMOND  sigridGURIE 

Patricia  MORISON  •  Mischa  AUER  •  John  WENGRAF 

^r"ioi.«REINHARDT.''t^iioi.8rtPRESNELL,sr.  -  MnREINHARDT 

<>  FREDERICK  STEPHANI 


'Kt(M4aHi,  Film  Classics.  Inc. 


20 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Theatre  Management 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


The  Brass  Tacks  ol  Efficient 
Picture  Theatre  Management'' 

WHAT  IT  TAKES  TO  MAKE  IDEAS  WORK 

By  Jack  Jackson 


Everybody  knows  that  ideas  (those  things  that  ligure  so  prominently  and  importantly  in 
the  profit  push)  are  wraithlike  figments  that  either  die  in  the  incubator  or  become  sturdy  giants. 
Their  destiny  is  shaped  by  the  personalities  that   father  them. 

During  the  past  few  months  of  wandering,  and  wondering,  among  manager.^  and  owners  of 
big  and  little  theatres  in  big  and  little  towns,  I've  had  this  fact  forcibly  impressed  upon  me 
time  and  again.  I've  found  fellows  with  every  possible  kind  of  customer-compelling  ammunition 
sitting  behind  a  wall  of  doubt  and  doing  just  so-so  business  while  others  battered  down  the  bar- 
riers of  patron  lethargy  with  bean  bags  and  soap  bubbles.  In  other  instances  the  chaps  with 
the  redundance  of  ammunition  scattered  their  shots  so  badly'that  only  meagre  response  rewarded 
an  abundance  of  ei¥ort  while  the  fellow  with  the  soap  bubbles  and  bean  bags  put  in  such  inten- 
sive sessions  of  preliminary  target  practice  that  every  shot  counted  and  they  rang  the  bell  for 
house  records. 

'Plan  Your  Work  Then  Work  Your  Plan' 

Sitting  in  gabfest  with  both  factions  one  comes  to  the  inevitable  conclusion  that,  knowingly 
or  unknowingly,  the  bulls-eye  gang  were  following  Sam  Katz's  oft-repeated  formula :  "Plan  your 
work  then  work  your  plan."  It's  pretty  difficult  for  any  man  to  thoroughly  assimilate  every 
possible  facet  of  an  idea  and  not  discover  its  strong  and  weak  factors.  If  the  weak  points 
can't  be  properly  bolstered  the  idea  will  be  discarded  and  another  ramification  of  the  thought 
substituted.  But  if  the  period  of  thinking  shows  a  predominance  of  strong  factors  the  human 
engine  of  enthusiasm  begins  hitting  on  all  six  and  resistance  begins  tumbling  like  waving  grain 
caught  in  the  blades  of  a  mowing  machine. 

Invariably  the  go-getters  are  fellows  who  are  caught  in  a  product  squeeze  and  have  to  crowd 
the  starting  barriers  to  get  every  possible  dollar  out  of  every  picture ;  yet,  in  no  end  of  situations, 
there  are  managers  intent  on  doing  the  best  possible  job  with  every  attraction  regardless  of  the 
surplus  in  the  product  bins  or  the  prestige  of  their  establishments.  It  would  be  impossible  for 
me  to  chronicle  all  of  the  outstanding  effort  encountered  during  some  15,000  miles  of  travel  so 
I'll  apologize  to  those  1  do  not  mention  and  confine  this  report  to  activities  that  stand  out  most 
prominently  in  my  mind  as  being  bizarre  and  unusual.  For  these  will  best  serve  to  illustrate 
that  imagination  and  enthusiasm,  harnessed  together,  can  pulverize  all  barriers  and  accomplish 
box-office  miracles. 

Down  in  Jacksonville,  Florida,  I  maneuvered  Sheldon  Mandell,  of  the  St.  Johns  Theatre,  (a 
lone  independent  completely  surrounded  by  circuit  operations  so  far  as  the  downtown  district  is 
concerned)  into  a  "How  We  Did  It"  broadcast  and  tuned  in  my  listening  apparatus.  Right  at  the 
start  let  me  say  that  Mandell  is  no  novice  in  show  business.  He  had  his  training  in  that  knock- 
down-drag-out field  of  competition  located  on  New  York's  42nd  St.  between  Broadway  and 
8th  .^ve.  back  in  the  days  of  and  immediately  following  the  Minsky's  troubles  with  Commis- 
sioner Moss.  When  Moss  scored  a  knockout  and  Minsky  gave  up  the  strip-tease  belt,  Mandell 
immediately  picked  up  an  old  picture  and  re-named  it  "The  Girl  from  Pinsky's."  With  appro- 
priate art  on  the  front,  this  very  ordinary  film  set  a  new  record  for  a  house  across  from  the 
former  Minsky  Manse. 

Theatre  as  New  Egg  Brand  Popularizer 

When  some  New  York  money  men  decided  to  buck  the  then  powerful  Sparks  interests  in 
Morida,  Mandell  was  chosen  for  the  Jacksonville  house  and  following  are  a  few  of  his  accom- 
plishments. 

"The  Egg  and  I"  was  booked  to  the  St.  Johns  as  an  anniversary  picture  and  its  engagement 
happened  to  cross  a  drive  for  business  by  a  large  company  introducing  a  new  brand  of  eggs  to 
the  Jacksonville  market.  Being  one  of  those  Uninhibited  fellows  who  wear  hobnail  boots  in 
the  halls  where  angels  hesitate  to  mar  the  floor  with  their  dainty  tootsies,  ^landell  proceeded  to 
convince  the  egg  marketers  that  the  shortest  route  to  fame  and  recognition  among  the  Jackson- 
ville populace  was  through  a  tieup  with  the  attraction  at  the  St.  Johns.  Eggs  were  sell- 
ing for  the  tidy  sum  of  65  cents  per  dozen  and  the  theatre  admission  stood  at  40  cents  matinees 
and  60  nights.  Permission  was  obtained  from  the  local  gendarme  and  for  two  days  the  trucks 
of  the  egg  vendor  stood  before  the  St.  Johns  handing  out  a  dozen  of  hen  fruit  free  to  every 


*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review.  Inc. 


grown  lady  emerging"  witli  proper  identification 
that  she  had  witnessed  the  showing  of  the 
Colbert  starrer.  Housewives  of  Jacksonville 
found  themselves  in  the  unique  position  of  being 
rewarded  with  savings  from  5  to  25  cents  per 
dozen  eggs  for  attending  the  showing  of  "The 
Egg  and  I"  and  the  bargain  was  too  much  for 
any  member  of  the  dust-pan  and  skillet  corps 
to  miss.  Mandell  tells  me  that  the  company  dis- 
posed of  more  than  4,000  dozen  samples  of  the 
breakfast  delicacies  and  that  by  the  time  the 
deadline  for  free  eggs  was  reached  there  were 
so  many  housewives  broadcasting  back-fence 
advertising  for  the  picture  that  the  engagement 
stretched  far  beyond  original  contemplations. 

In  less  capable  hands  and  with  less  care  in 
planning,  the  stunt  would  have  been  far  less 
successful.  For  instance  ;  the  haphazard  thinker 
would  have  given  the  eggs  with  a  ticket  and 
plenty  of  women  would  have  taken  advantage 
of  the  bargain  by  buying  a  ticket,  collecting 
their  eggs  and  going  their  way  to  other  shop- 
ping duties  without  seeing  the  picture.  Mandell, 
knowing  he  had  a  film  that  would  cause  valu- 
able word-of-mouth  advertising,  hired  a  couple 
of  girls  to  distribute  cards  as  the  ladies  emerged 
from  the  theatre  and  insisted  that  the  ticket 
stub  be  presented  to  secure  the  free  egg  card. 
In  this  way  he  was  able  to  keep  tab  on  possible 
"cheaters"  by  watching  the  stub  numbers  and 
insisting  that  the  offer  of  free  eggs  applied  only 
to  those  who  had  seen  the  picture.  Simple,  but  a 
swell  example  of  straight  and  thorough  thinking 
that  paid  to  the  highest  expectation  at  the  box- 
office. 

Confidence,  Enthusiasm 

Of  course  this  is  a  self -suggesting  stunt  and 
was  probably  thought  of  by  many  managers 
who  immediately  discarded  it  on  the  premise 
that  no  business  man  would  think  of  giving  away 
a  65  cent  piece  of  merchandise  with  a  40  or 
60  cent  ticket.  Those  fellows  lacked  Mandell's 
enthusiasm  for  the  prestige  of  his  theatre  and 
his  confidence  in  himself  that  he  could  sell  at 
any  price  the  egg  merchant  on  the  value  of 
cooperation  with  an  attraction  that  guaranteed 
two  hours  of  concentrated  interest  in  the  essen- 
tials of  what  it  takes  to  bring  an  egg  to  market. 
Mandell  went  on  to  tell  me  that  the  egg  mer- 
chant was  highly  satisfied  and  went  so  far  as 
to  remark  that  "He  couldn't  have  gotten  into 
as  many  homes  so  quickly  had  he  sponsored  a 
$25,000  radio  program." 

Keeps  on  the  Jump 

With  a  fellow  like  Jess  Clark  cracking  the 
whip  over  the  managers  of  six  downtown  the- 
atres all  hustling  for  the  vicarious  amusement 
dollars  of  Jacksonville's  citizenry,  Mandell  has. 
to  keep  jumping  like  a  cottontail  rabbit  to 
avoid  conflict  with  the  efforts  of  Jess'  well- 
trained  publicity  and  advertising  hounds.  Satu- 
ration radio  advertising  on  one  film  is  followed 
'oy  sidewalk  stencilling  or  some  other  attention- 
compelling  activity  on  another.  Animated  front 
display  with  distinctive  lighting  accompaniment 
gives  way  to  some  freak  form  of  lobby  board  or 
the  posting  of  paper  under  shellac  on  the  lobby 
floor  when  the  program  changes. 

To  give  a  couple  of  examples  of  how  thor- 
oughly Mandell  works :  When  he  found  the 
newspaper  editorial  department  growing  a  trifle 
lax  in  giving  him  even  breaks  on  publicity  he 


Essay  Contest  Reveals  Films' 
Importance  in  Community  Life 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 

drew  up  a  comparison  sheet  and  had  the  situa- 
tion immediately  corrected  following  a  visit 
with  the  publishers. 

An  attraction  board  in  the  lobby  well  in 
advance  of  the  showing  of  "Abbott  and  Costello 
Meet  Frankenstein"  was  attracting  unusual  in- 
terest and  the  house  staff  and  telephone  girl 
were  instructed  to  keep  track  of  the  number 
of  patrons  commenting.  Mandell's  idea  was  to 
determine  the  amount  of  interest  in  advance  so 
as  to  arrange  for  possible  extension  of  playing 
time. 

He  has  an  unusual  formula  for  the  presenta- 
tion of  kiddie  shows  but  that  will  have  to  wait 
because  I  want  to  tell  you  about  another  fel- 
low before  space  runs  out. 

Up  in  Birmingham,  Alabama,  Brown  Parks 
has  taken  the  reins  of  Frank  Merritt's  Melba 
Theatre.  Parks'  house  is  also  on  a  product  diet 
and  he  finds  himself  continually  seeking  for 
a  few  extra  days  from  each  film.  When  a  recent 
picture  failed  to  reach  expectancy  there  was 
a  quick  change  that  brought  back  an  oldie  of 
the  mid-thirties.  With  only  one  day  for  advance 
work,  things  didn't  look  so  good  until  examina- 
tion of  the .  oldie's  story  content  showed  that 
the  film  was  backgrounded  in  activity  such  as 
provides  the  bulk  support  for  families  of  Birm- 
ingham and  the  immediate  surrounding  area. 
Parks  discarded  the  press  book  ads  and  pre- 
vailed on  an  engraver  to  do  a  hurry-up  job 
that  enabled  him  to  make  the  paper  with  a 
splurge  ad  emphasizing  the  picture's  appeal 
to  Birmingham's  populace.  He  went  to  the  sur- 
rounding towns  with  reductions  of  the  same  ad 
and  cashed  in  with  standout  business. 

When  "I  Remember  Mama"  was  booked  to 
the  Melba,  Parks  overheard  a  couple  of  women 
discussing  the  attraction  in  terms  indicating 
their  impression  that  the  picture's  story  was 
sad  and  morbid.  Immediately  he  contacted  the 
distributor  for  advertising  support  and  the 
privilege  of  revamping  the  press  book  ads.  All 
his  newspaper  advertising  and  publicity  material 
went  to  extremes  to  provide  accurate  synopsis 
of  the  story  content  and  to  emphasize  the 
humorous  and  human  emotional  appeal  of  the 
picture.  His  ads  were  a  bit  "wordy"  but  he 
managed  to  completely  overcome  the  impres- 
sion that  hurt  the  box-office  take  of  this  really 
fine  attraction  in  so  many  situations.  The  film 
enjoyed  stellar  business  throughout  its  Melba 
engagement  and  managed  to  materially  out- 
gross  a  popular-price  engagement  of  a  road  show 
special  playing  at  a  companion  theatre. 

The  success  of  Parks  with  both  of  these  films 
serves  to  illustrate  what  has  been  preached 
and  written  so  often  about  measuring  the  char- 
acters and  story  values  of  pictures  according 
to  the  gauge  of  what  you  know  about  the  pref- 
erences and  responses  of  your  potential  cus- 
tomers. If  you  know  your  trade  and  what  they 
like  it  is  possible  for  you  to  slant  every  ad  and 
every  stunt  to  hit  'em  where  they're  vulnerable. 
If  you  search  long  enough  and  diligently  enough 
you'll  find  the  .Achilles'  heel  of  your  customer 
resistance  and  have  little  difficulty  in  directing 
those  wayward  feet  back  to  the  vicinity  of  your 
cashier's  smile.  But  it  takes — and  I  don't  like 
to  say  this  because  it's  such  a  serious  indictment 
against  today's  crop  of  managers — more  study 
than  the  average  manager  I've  met  seems  will- 
ing to  give  to  his  job. 

If  we  all  get  busy  at  the  task  of  scraping 
away  inhibitions  that  are  keeping  the  "can't  be 
done"  attitude  alive  in  us  and  repolish  our  ap- 
parently dulled  impressions  about  the  prestige 
of  our  theatre  and  its  immeasurable  value  to 
the  community  we'll  have  made  two  important 
steps  toward  the  return  to  theatre  merchandis- 
ing and  show-selling  needed  to  keep  the  mort- 
gage peddlers  at  a  safe  distance. 


Looking  to  the  public  for  ideas  and  sug- 
gestions to  help  make  his  theatres  more 
valuable  as  community  institutions,  Manager 
Wallace  Smith  of  the  Palace  and  Texas, 
operated  by  Cisco  Theatres  Company,  of 
Cisco,  Texas,  sponsored  an  essay  contest  in 
which  a  three-month  pass  was  offered  to  the 
patron  writing  the  best  letter  on  the  subject, 
"The  Motion  Picture  in  the  Life  of  the 
Community." 

Smith  created  quite  a  bit  of  excitement 
through  his  contest  and,  as  he  had  hoped, 
the  entries  furnished  several  good  hints  and 
ideas   which    he  will    put   to   practical  use. 

Smith  is  especially  proud  of  the  winning 
essay  which,  logically  and  clearly,  sets  forth 
the  reasons  that  make  the  motion  picture  an 
important  factor  in  the  life  of  any  community. 
It  is  something  for  those  producing  pictures, 
as  well  as  those  distributing  and  exhibiting 
them,  to  read  and  derive  hope  and  encourage- 
ment therefrom  in  these  days  of  doubt  and 
fear  for  the  future  of  the  industry: 

"As  the  American  film  industry  heads 
into  its  second  fifty  years  of  service,  it  is 
easy  to  see  that  the  motion  picture — 
attracting  weekly  some  98,000,000  movie- 
goers throughout  the  world — is  an  impor- 
tant factor  in  the  life  of  any  community. 
Especially  is  this  true  of  a  small  com- 
munity, where  a  variety  of  clean  social 
activities  is  often  lacking.  The  motion 
picture  excels  most  types  of  entertainment 
because  of  its  versatility.  There  are  pic- 
tures to  suit  every  taste,  and  the  entire 
family — from  little  sister  to  grandma — 
can  enjoy  them. 

"Aside  from  its  value  as  a  form  of  en- 
tertainment, the  motion  picture  is  also 
one  of  the  greatest  and  pleasantest  teach- 
ing devices;  it  is  probably  the  most  wide- 
spread educational  influence  in  the  world 
today.  The  feature,  or  story,  often  shows 
characters  very  much,  like  ourselves  and 
their  reactions  to  problems  very  much  like 
our  own.  Although  the  plot  is  often  ideal- 
istically  colored,  one  gets,  or  can  get,  an 
inspiration  or  a  keener  realization  of  life 
from  this  type  of  picture.  The  use  of 
Technicolor  re-creates  the  glamor  of  co- 
lonial periods;  'Gone  With  the  Wind'  is 
an  outstanding  example  of  this  type  of 
film.  Historical  films  do  much  to  increase 
a  community's  knowledge  of  history  and 
geography;  musicals  often  acquaint  the 
public  with  the  life  of  some  great  com- 
poser and  bring  about  a  greater  apprecia- 
tion of  good  music.  There  is  something 
good  to  be  gained  from  every  picture  even 
though  our  attitude  toward  education  is 
often  such  that  if  the  picture  entertains  us, 
we  fail  to  realize  that  it  is  teaching  us. 
There  are,  of  course,  bad  points  in  many 
pictures,  but — like  most  of  the  things  is 
life — even  the  bad  pictures  have  some 
good  characteristics.  The  villain  usually 
loses  and  shows  that  crime  does  not  pay; 
the  unadmirable  qualities  and  mannerisms 
of  the  characters  help  us  to  avoid  these 
same  qualities  in  our  own  lives. 

"But  the  feature  is  not  the  only  part  of 
an  evening's  enjoyment.  The  animated 
cartoons,  or  the  comedy  as  it  is  usually 
called,  is  always  clever  and  amusing  and 
usually  contains  a  moral.  Trick  photog- 
raphy brings  to  life  giants  of  legend  and 
makes  the  magic  carpet  as  realistic  as  the 


airplane.  The  'short'  often  serves  as  one 
of  the  most  inexpensive  ways  of  traveling 
— from  the  armchair.  It  can  bring  the 
broad  expanse  of  the  Saraha  Desert  or 
the  inspiring  majesty  of  the  Statue  of 
Liberty  to  millions  who  have  never  seen 
and  who  will  never  see  such  sights  of 
wonder. 

"The  newsreel  and  the  March  of  Time 
have  long  been  important  in  showring 
people  what  has  actually  occurred  at 
various  times  in  history.  The  newsreel  is 
vital  in  communicating  news  to  the  world 
today,  and  it  brings  prominent  men  face 
to  face  with  the  people.  The  March  of 
Time  creates  a  feeling  of  interest  in  other 
countries  and  their  people,  and  in  current 
national  and  world  problems. 

"The  advertising  section  of  a  film  is 
very  important  to  the  merchants  and  the 
purchasers  of  the  community.  It  creates 
a  desire  for  local  goods  and  stimulates 
trade.  Social  customs  and  fashions  are 
also  influenced  by  this  advertising,  because 
new  desires  are  created  when  the  latest 
styles  are  shown  on  the  screen. 

"Even  the  previews  of  coming  attrac- 
tions are  important  to  the  people  of  the 
community,  for  they  enable  the  individuals 
to  choose  the  pictures  suited  to  their  own 
personal  taste. 

"Together  with  eating,  sleeping,  and 
working,  the  motion  picture  makes  up 
what  many  people  the  world  over  call 
life.  It  takes  them  to  the  farm,  to  the 
factory,  to  a  scientist's  laboratory,  or  to 
a  business  office.  In  short,  the  motion 
picture — providing  employment,  entertain- 
ment, and  education  for  the  people  of  a 
community — is  one  of  the  most  satisfying 
forms  of  art." 


Capacity  Audience  at 
Reade  Drive-In  Opening 

.A  capacity  audience  on  wheels  attended  the 
opening  on  Sept.  4  of  Walter  Reade's  Drive-In 
Theatre  No.  1,  at  the  cloverleaf  on  U.  S.  High- 
way 1  in  Woodbridge,  N.  J.,  first  outdoor  the- 
atre in  Middlesex  County  and  one  of  the  largest 
in  the  east. 

The  new  drive-in,  which  covers  20  acres  and 
lias  a  950-car  capacity,  was  filled  by  7  :30  P.M., 
15  minutes  before  the  start  of  the  first  show. 
Despite  the  fact  that  barriers  were  placed  at 
the  entrance  on  the  three-lane  northbound  high- 
way at  7  :30,  to  turn  cars  away,  motorists  trying 
to  get  into  the  theatre  created  a  traffic  jam 
which  extended  several  miles  on  the  super- 
highway. Officials  of  the  circuit  estimated  that 
upwards  of  3,000  cars  were  turned  away. 

Two  complete  shows  were  held  opening  night, 
with  free  refreshments  to  each  patron.  Four 
thousand  frankfurters  and  rolls,  and  as  many 
portions  of  ice  cream  and  boxes  of  popcorn 
were  given  away.  A  party  and  reception  was 
also  held  for  officials  and  contractors. 

Executives  of  the  Reade  circuit,  which  oper- 
ates motion  picture  theatres  in  nine  New  Jersey 
and  two  New  York  State  communities,  termed 
the  opening  highly  successful.  The  drive-in  is 
the  first  of  27  planned  by  the  organization  for 
the  next  few  years. 

Shows  will  be  presented  every  night,  rain  or 
nujoiiligiit.  frnni  dusk  to  midnight. 


22  SHOWMEN'S  TRAM  REVIEW,  September  11,  1948 

The  Box'OHice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theotreman's  Standpoint 


My  Dear  Secretary 

United  Artists  Comedy  95  mins. 

AUDIENCE  SLANT:  (Family)  A  light, 
screwball  comedy  that  should  please  average 
audi^ces. 

BOX-OFFICE  SLANT:  Should  do  satis- 
factory business  everywhere. 

Cast:  Laraine  Day,  Kirk  Douglas,  Keenan  Wynii. 
Helen  Walker,  Rudy  Vallee,  Florence  Bates,  Alan 
Mowbray,  Grady  Sutton,  '  Irene  Ryan,  Gale  Robbins, 
Virginia  Hewitt.  Abe  Reynolds,  Jody  Gilbert,  Helene 
Stanley,  Joe  Kirk,  Russell  Hicks,  Gertrude  Astor, 
Martin  Lamont.  Credits:  Written  and  directed  by 
Charles  Martin.  Photography,  Joe  Biroc.  Associate 
producer,  Joe  Nadel.  Produced  by  Leo  C.  Popkin.  A 
Harry  M.  Popkin  Production. 

Plot:  A  young  secretary  with  writing  am- 
bitions gets  a  job  with  a  well-known  author, 
which  turns  into  a  hectic  life  for  her,  since 
the  man  and  his  friend  have  a  rather  unique 
design  for  living.  However,  she  ends  up  by 
marrying  him  and  then,  when  there  is  a 
question  as  to  the  worth  of  both  his  book  and 
the  book  she  has  written,  she  tries  to  ar- 
range for  the  publisher  to  forget  hers  in 
place  of  his.  Things  arrive  at  a  strange  pass 
before  they  straighten  out  their  lives  to- 
gether. 

Comment:  This  light,  screwball  comedy 
supplies  ninety-five  minutes  of  entertain- 
ment for  those  who  like  this  type  of  fare. 
The  story  is  definitely  on  the  screwy  side, 
but  it  doesn't  have  to  be  believed  to  be 
enjoyed.  The  players  do  well  under  Charles 
Martin's  direction,  with  Kirk  Douglas,  La- 
raine Day  and  Keenan  Wynn  scoring  in  the 
leading  roles.  Wynn  is  responsible  for  most 
of  the  laughs  but  Irene  Ryan,  as  the  maid, 
also  contributes  to  the  fun  on  occasions. 
Rudy  Vallee  and  Florence  Bates  are  the 
other  members  of  the  cast  whose  roles  call 
for  a  little  contribution  to  the  general  pro- 
ceedings. Average  audiences  should  find  this 
entertaining,  and  it  should  do  satisfactory 
business  everywhere. 


Kidnapped 

Monogram  Drama  80  mins. 

AUDIENCE  SLANT:  (Family)  As  color- 
ful and  actionful  as  the  Robert  Louis  Steven- 
son book  upon  which  it  is  based.  Good  en- 
tertainment for  most  audiences. 

BOX-OFFICE  SLANT:  Should  do  good 
business  everywhere  on  the  strength  of  the 
pre-sold  book  audience  and  the  marquee 
draw  of  the  Roddy  McDowall  name.  With 
strong  exploitation,  it  might  even  bring  in 
unexpected  grosses. 

Cast:  Roddy  McDowall,  Sue  England.  Uan  O'Hev- 
lihy,  Roland  Winters,  Jeff  Corey.  Houseley  Stevenson, 
Erskine  Sanford,  Alex  Frazer,  Winefriede  McDowall, 
Bobby  Anderson,  Janet  Murdoch,  Olat  Hytten,  Er- 
ville  Alderson.  Credits:  Directed  by  William  Beau- 
dine.  Screenplay  by  W.  Scott  Darling  from  the  novel 
by  Robert  Louis  Stevenson.  Photography,  William 
.Sickner.  Associate  producers,  Roddy  McDowall  and 
Ace  Herman.    Produced  by  Lindsley  Parsons. 

Plot:  This  is  the  famous  story  of  the 
young  orphaned  Scotsman  whose  crafty  old 
uncle  has  liim  kidnapped  and  stowed  away 
on  a  vessel  in  order  to  retain  the  family 
fortune.  The  young  man,  after  many  ad- 
ventures, returns  to  claim  his  own. 

Comment:   There   is   universal    appeal  in 


National  Reviewing  Committees' 
Classifications 

DAREDEVILS  OF  THE  CLOUDS  (Rep.) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  1 — National  Legion  of  Decency. 

CODE  OF  SCOTLAND  YARD  (Rep.) 

MATURE— National  Board  of  Review. 
CLASS  B — National  Legion  of  Decency. 
(Objection:  Suicide  in  plot  solution.) 

NIGHT  WIND  (20th-Fox) 

FAMILY — National  Board  of  Review. 

CLASS  A — ^SEC.  1 — National  Legion  of  Decency. 


Producer  Lindsley  Parson's  screen  version  of 
Robert  Louis  Stevenson's  book.  The  picture 
has  action  and  suspenseful  adventure  and 
brings  vividly  to  life  the  colorful  characters 
in  the  familiar  story.  Performances  are  ex- 
cellent and  William  Beaudine  has  given  the 
picture  imaginative  and  understanding  di- 
rection. Production  values  are  good,  with 
settings,  both  exterior  and  interior,  adding 
considerably  to  the  film's  worth.  As  the 
young  orphaned  Scotsman,  Roddy  McDowall 
turns  in  a  sensitive,  finely-etched  perform- 
ance. Splendid  too,  is  Sue  England  as  the 
young  lady  who  helps  him.  The  mean  Cap- 
tain is  well  played  by  Roland  Winters,  while 
Houseley  Stevenson  makes  a  crafty,  bitter  old 
man  seem  real.  Though  all  the  members  of 
the  cast  are  good,  the  most  outstanding  is 
Dan  O'Herlihy.  As  the  rebel  who  defied 
the  English  King's  Disarming  Act,  he  be- 
comes a  colorful  character  with  rare  under- 
standing and  a  fine  touch  of  humor.  "Kid- 
napped" has  the  drawing  power  of  the  Roddy 
McDowall  name,  plus  the  pre-sold  book  au- 
dience. Strong  exploitation  might  well  pro- 
duce unexpected  grosses. 


Behind  Locl(ed  Doors 

Eagle  Lion  Drama  61  mins. 

AUDIENCE  SLANT:  (Adult)  A  well- 
done  but  depressing  film,  with  most  of  the 
action  taking  place  in  an  insane  asylum. 

BOX-OFFICE  SLANT:  Satisfactorily  as 
supporting  fare,  especially  if  the  top  attrac- 
tion is  comedy.  Definitely  not  for  children, 
however. 

Cast:  Lucille  Bremer,  Richard  Carlson.  Douglas 
Fowley,  Ralf  Harolde,  Tom  Brown  Henry,  Herbert 
Heyes.  Gwenn  Donovan.  Credits:  Arc  Productions, 
Inc.  Producer,  Eugene  Ling.  Director,  Oscar  Boet- 
ticher.  Screenplay,  Malvin  Wald  and  Eugene  I.ing. 
Story,  Malvin  Wald.    Photography,  Guy  Roe. 

Plot:  A  newspaperwoman  gets  a  private 
detective  to  pose  as  her  mentally  unbal- 
anced husband  so  she  can  commit  him  to  a 
private  institution.  She  wants  to  get  the 
story  of  a  missing  judge,  who  is  actually 
hiding  at  the  place  with  the  connivance  of  a 
gang  of  unscrupulous  operators  of  the  in- 
stitution. After  harrowing  experiences  they 
succeed  in  getting  the  criminals  to  justice. 

Comment:  A  well-done  but  depressing- 
film,  with  most  of  the  action  taking  place  in 
an  insane  asylum.  The  story  is  well  knit 
and  Oscar  Boetticher's  direction  leaves  noth- 
ing to  be  desired,  but  the  sights  that  occur 
during  the  picture  are  not  very  pleasant. 
Technical  departments  are  up  to  par.  The 
picture  should  be  satisfactory  as  supporting- 
fare,  especially  if  the  top  attraction  is  a 
con-iedy. 


Desperadoes  of  Dodge  City 

Republic  Western  60  mins. 

AUDIENCE  SLANT:  (Family)  A  top- 
notch  entry  in  the  Allan  "Rocky"  Lane  Wes- 
tern series.  Well-written,  fast-moving,  enough 
off  the  beaten  track  to  be  diverting. 

BOX-OFFICE  SLANT:  Should  be  a  win- 
ner at  Saturday  showings  in  action  houses. 

Cast:  Allan  "Rocky"  Lane,  Black  Jack,  Eddy 
Waller,  Mildred  Coles,  Roy  Barcroft,  Tristram  Cofifin, 
William  Phipps,  James  Craven,  John  Hamilton.  Credits: 
Producer,  Gordon  Kay.  Director,  Philip  Ford.  Original 
screenplay.  Bob  Williams.  Photography,  John  Mac- 
I^urnie. 

Plot:  In  a  frontier  area,  a  gang  led  by 
Craven  refuses  to  let  the  tide  of  settlers 
get  through  the  zone  dominated  by  them  for 
a  long  time.  The  government  tries  to 
get  the  homesteaders  through  and  is  met  with 
defeat  until  Rocky  Lane  turns  the  trick.  He 
saves  a  document  that  would  have  meant  the 
massacre  of  new  settlers  had  it  fallen  into 
Craven's  hands.  He  finally  takes  care  of 
the  leader  personally  and  the  gang  is  swept 
out. 

Comment:  A  top-notch  entry  in  the  Allan 
"Rocky"  Lane  Western  series.  It  is  well- 
written,  fast-moving  and  enough  off  the 
beaten  track  to  be  diverting.  Credit  writer 
B'ob  Williams  with  an  excellent  job  of  script- 
ing. Lane  is  as  good  as  ever  in  the  hero's 
role  and  the  fans  will  like  the  way  he  talks 
and  acts.  They'll  like  his  stallion,  Black  Jack, 
too,  one  of  the  most  beautiful  horses  in 
Westerns  today..  Eddy  Waller  again  lends  an 
able  assist  as  Lane's  chief  aide;  and  William 
Phipps  as  a  youthful  would-be  cowboy,  and 
James  Craven  as  the  head  villain  are  better- 
than-average  for  such  a  vehicle.  Kids  of  all 
ages  will  go  for  it.  The  picture  should  be  a 
winner  at  Saturday  showings  in  action  houses. 


Apartment  for  Peggy 

(Color  by  Technicolor) 
20th  Century-Fox         Comedy         99  mins. 

AUDIENCE  SLANT:  (Family)  You 
could  hunt  from  now  till  Kingdom  Come 
and  you  wouldn't  find  a  picture  that  has 
more  sheer  entertainment  ingredients  in 
such  large  proportions.  Full  of  memorable 
bits,  this  is  an  ideal  film  for  the  entire 
family. 

BOX-OFFICE  SLANT:  The  Technicolor, 
the  fine  cast,  and  the  popularity  of  Faith 
Baldwin,  who  has  been  writing  stories  of 
wide  appeal  for  years,  should  create  interest 
at  the  box-office.  Word-of-mouth  will  do  a 
swell  selling  job,  and  many  people  -will  come 
back  to  see  the  picture  again. 

Cast:  Jeanne  Grain,  William  Holden,  Edmiuid 
Gwenn,  Gene  Lockhart,  GrifT  Barnett,  Randy  Stuart, 
Ma  rion  Marshall,  Pati  Behrs,  Henri  Letondal,  House- 
ley  Stevenson,  Helen  Ford.  Almira  Sessions,  Charles 
Lane,  Ray  Walker,  Crystal  Reeves,  Ronnold  Burns, 
Bob  Patton,  Betty  Ann  Lynn.  Credits:  Directed  and 
written  for  the  screen  by  George  Seaton.  Produced  by 
William  Perlberg.  From  a  story  by  Faith  Baldwin. 
Photography.  Harry  Jackson.  Technicolor  color  di- 
rector, Natalie  Kalmus.  Associate,  Clemens  Finley. 
Music  by  David  Raksin.  Musical  direction,  Lionel 
Newman, 

Plot:  Peggy  and  Jason  are  one  of  those 
GI  couples  who  are  getting  education  the 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


23 


hard  way  and  haven't  a  decent  place  to  live 
on  the  campus.  Expecting  a  baby,  and 
about  to  lose  their  borrowed  trailer,  Peggy 
sets  out  to  find  a  home.  She  persuades  Prof. 
Barnes  to  let  them  have  his  attic.  Barnes 
is  bitter  about  being  retired  and  he  plans  to 
commit  suicide  when  his  book  is  finished  and 
his  usefulness  over.  But  Peggy's  refreshing, 
gay  personality,  her  acceptance  of  life  even 
with  tragedy,  completely  reforms  him.  When 
she  loses  her  baby  and  her  marriage  almost 
hits  the  ^rocks  because  of  Jason's  desire  to 
give  her  comfort,  the  Professor  cannot  bear 
to  go  back  to  his  lonely  life  without  the 
young  people.  He  tries  suicide  but  fails.  The 
youngsters  begin  again  and  plan  another 
baby. 

Comment:  Here  is  a  homely  story  which 
comes  to  life  because  it  is  so  well  done.  Its 
story  is  young  and  gay,  its  characters  real 
people,  from  nineteen-year-old  Peggy  about 
to  have  her  first  baby  and  entirely  unself- 
conscious  about  it,  to  the  Professor  of 
Philosophy  who  is  no  longer  meeting  life 
philosophically  and  wants  to  take  an  over- 
dose of  sleeping  pills.  Mix  them  up  together 
on  a  college  campus  that  resembles  a  bit 
of  the  old  school  in  the  professor's  house 
and  a  GI  barracks  in  the  trailer  camp  and 
you  have  tried-and-true  possibilities  for  fam- 
ily enjoyment.  That  it  never  becomes  maud- 
lin but  keeps  the  proper  proportions  for 
steady  laughter  enhanced  by  a  bit  of  pathos 
is  a  tribute  to  the  expert  job  of  Producer 
William  Perlberg  and  Director  -  Scripter 
George  Seaton  in  bringing  it  to  the  screen. 
Edmund  Gwenn  plays  the  professor  with  his 
usual  sincerity.  Jeanne  Grain  is  lovely  to 
look  at  in  Technicolor  and  with  her  mind 
that  "leap-frogs"  she  keeps  up  chatter  that 
is  a  mixture  of  slang  and  sound  rock-bottom 
thinking  which  shames  the  professor  and 
makes  him  know  at  last  the  difference  be- 
tween an  instructor  and  an  educator.  Wil- 
liam Holden  is  believable  and  his  underplay- 
ing is  just  "the  right  note  to  Jeanne  Grain's 
exuberance.  The  scene  where  Miss  Grain 
walks  Gwenn  to  combat  the  effects  of  six- 
teen (harmless)  sleeping  pills  will  be 
shrieked  at  and  talked  about  for  a  long  time. 
This  is  a  picture  full  of  memorable  bits 
which  add  up  to  the  best  in  entertainment  for 
the  whole  family. 


Moonrise 

Republic  Drama  90  mins. 

AUDIENCE  SLANT:  (Adult)  With  a 
manhunt  and  a  bit  of  psychiatry  to  gloss  it 
over,  and  the  Virginia  swamps  to  lend  atmos- 
phere, this  drama  should  please  average  audi- 
ences. However,  some  of  the  situations  are 
repetitious,  and  more  cutting  might  have 
accelerated  its  pace. 

BOX-OFFICE  SLANT:  There  are  the 
names  of  Director  Frank  Borzage  and  Dane 
Clark  and  Ethel  Barrymore  to  stimulate  ac- 
tivity at  the  box-office,  and  the  picture  of- 
fers angles  for  exploitation. 

Cast:  Dane  Clark,  Gail  Russell,  Ethel  Barrymore, 
AUyn  Joslyn,  Rex  Ingram,  Henry  Morgan,  David 
Street,  Selena  Royle,  Harry  Carey,  Jr.  Credits:  Pro- 
duced by  Charles  Haas.  Directed  by  Frank  Borzage. 
Screenplay  by  Charles  Haas  based  on  the  novel  "Moon- 
rise"  by  Theodore  Strauss. 

Plot:  Because  his  father  killed  a  doctor  for 
not  saving  his  mother,  Danny  Hawkins  is 
called  names  from  the  time  he  is  a  kid  and 
has  to  fight  his  way  with  his  fists.  He  is  filled 
with  fury  over  his  circumstances  and  this  he 
takes  out  on  the  boy  who  has  always  hounded 
Jiim.  When  he  tries  to  steal  his  girl,  Danny 


kills  him.  Danny  tries  running  away  but  his 
girl  and  his  friends  make  him  face  the  music. 

Comment:  This  is  lifted  from  the  ordinary 
man-hunt  by  efforts  made  to  have  audiences 
understand  Danny's  combination  of  gentle- 
ness and  unbridled  fury.  Fine  acting  jobs  are 
turned  in  by  Dane  Glark  as  Danny,  Gail  Rus- 
sell as  his  girl,  Gilly;  Ethel  Barrymore  in 
her  brief  scene  as  his  grandmother,  Allyn 
Joslyn  as  the  understanding  sheriff  and  Rex 
Ingram  as  Mose,  the  one  friend  Danny  con- 
fides in.  The  picture  could  stand  more  cut- 
ting to  speed  up  its  pace  but  if  properly  bol- 
stered by  exploitation,  it  should  appeal  both 
to  those  who  like  a  man-hunt  and  those  who 
like  to  learn  about  what  makes  folks  tick. 
Suitable  for  a  double  bill. 


Miss  Tatlock's  Millions 

Paramount  Comedy  101  mins. 

AUDIENCE  SLANT:  (Adult)  The  terms 
of  a  will  have  led  to  all  sorts  of  movie  situ- 
ations and  in  this  case  it  is  comedy  combin- 
ing the  talents  of  the  French  playwright 
Jacques  Deval  and  screen  writers  Charles 
Brackett  and  Richard  L.  Breen.  The  usual 
Brackett  touches  make  the  audience  forget 
any  structural  weaknesses  and  skim  along 
with  entertainment  engendered  by  amusing 
scenes  and  top-rate  performances  by  Barry 
Fitzgerald,  Monty  WooUey,  Ilka  Chase  and 
Dorothy  Stickney. 

BOX-OFFICE  SLANT:  The  cast  names 
and  the  excellent  past  record  of  Producer- 
Writer  Charles  Brackett,  who  has  been  hit- 
ting the  box-office  bullseye  with  amazing 
regularity,  should  attract  crowds. 

Cast:  John  Lund,  Wanda  Hendrix,  Barry  Fitzgerald, 
Monty  Wooley,  Robert  Stack,  Ilka  Chase,  Dorothy 
Stickney,  Elizabeth  Patterson,  Leif  Erickson,  Dan 
Tobin,  Hilo  Hattis  and  Richard  Rancyd.  Credits:  Pro- 
duced by  Charles  Brackett.  Directed  by  Richard 
Haydn.  Screenplay  by  Charles  Brackett  and  Richard 
L.  Breen  suggested  by  a  play  by  Jacques  Deval. 

Plot:  A  young  fellow  impersonating  the 
heir  to  a  vast  fortune  falls  in  love  with  his 
supposed-to-be  sister,  the  rightful  heir.  Trou- 
ble ensues  when  unknown  relatives  all  scram- 
ble for  a  share  of  the  fortune,  but  all  ends 
happily. 

Comment:  Due  to  the  wizardry  of  Produ- 
cer-Writer Charles  Brackett  and  a  superb 
cast  this  is  entertaining,  though  perusal  of 
the  plot  would  make  it  appear  hackneyed. 
On  the  contrary,  the  scenes  are  so  well- 
written  and  performed  and  the  dialog  so 
amusing  that  it  carries  the  audience  along 
on  its  own  roller-coaster  of  goofiness  with 
a  touch  of  moonshine  thrown  in.  Barry  Fitz- 
gerald is  wonderful  as  the  glib  but  rascally 
cause  of  it  all;  Wanda  Hendrix  has  a  sizable 
part  and  plays  it  well,  proving  that  her  early 
promise  has  come  to  fruition.  Monty  Wool- 
ley,  Ilka  Chase  and  Dorothy  Stickney  are 
grand  and  John  Lund  gives  a  convincing 
portrayal  of  a  young  man  torn  by  the  grand 
passion — and  he  a  hard-headed  stunt  guy  at 
that.  In  his  first  directorial  effort,  Richard 
Haydn  has  done  a  splendid  job.  The  names, 
the  acting  and  the  sheer  fun  should  send 
them  to  your  theatre. 

Sealed  Verdlcl 

Paramount  Pictures        Drama        83  mins. 

AUDIENCE  SLANT:  (Adult)  A  dra- 
matic story  of  the  conviction  of  a  head  Nazi 
war  criminal  that  should  find  a  ready  re- 
sponse from  audiences  for  its  presentation 
of  the  U.  S.  Army  prosecutor's  struggle  to 
justify  the  verdict.  Patrons  will  find  more 
interest  in  some  of  the  human  touches  in 
depicting  the  minor  characters  than  in  the 


main  story,  as  interest  in  the  Nuremberg 
trials  is  mostly  a  thing  of  the  past. 

BOX-OFFICE  SLANT:  Will  interest 
most  adults  and  those  who  served  in  the 
war.  Will  require  extensive  and  judicious 
exploitation. 

Cast:  Ray  Milland,  Florence  Marly,  Broderick  Craw- 
ford, John  Hoyt,  John  Ridgely,  Ludwig  Donath,  Paul 
Lees,  Olive  Blakeney,  Marcel  Journet,  Celia  Lovsky, 
Norbert  Schiller,  Dan  Tobin,  James  Bell,  Elizabeth 
Risdon,  Frank  Conroy  and  Charles  Evans.  Credits: 
Directed  by  Lewis  Allen.  Assistant  director,  Alvin 
Ganzer.  Produced  by  Robert  Fellows.  Screenplay  by 
Jonathan  Latimer.  Based  on  a  novel  by  Lionel  Sha- 
piro. Photographed  by  Leo  Tover.  Art  directors : 
Hans  Dreier  and  John  Beehan. 

Plot:  Major  Robert  Lawson  (Ray  Mil- 
land),  assigned  to  prosecute  a  German  Gen- 
eral charged  with  the  murder  of  60  hostages, 
comes  to  doubt  the  condemned  man's  guilt, 
mainly  on  the  evidence  of  a  French  girl 
whose  father's  life  the  Nazi  general  had 
saved  in  France.  The  prosecutor,  spurred 
on  by  the  Commanding  General's  assertion 
that  he  will  be  held  responsible  for  any 
demonstration  against  the  hanging,  sets  out 
to  unearth  all  evidence.  What  he  finds  af- 
firms the  guilt  of  the  Nazi.  Lawson,  in  love 
with  the  French  girl,  and  convinced  of  her 
innocence,  persuades  her  to  stand  trial  for 
collaboration  in  Paris  and  promises  to  de- 
fend her. 

Comment:  Based  on  the  Nuremberg  Nazi 
war  criminal  trials,  "Sealed  Verdict"  tells  a 
complicated  story  of  the  prosecutor's  search 
for  evidence  that  will  uphold  the  conviction 
of  the  condemned  general,  whose  guilt  he 
has  come  to  doubt.  A  fellow  officer  had  laid 
the  conviction  to  the  prosecutor's  "gift  of 
the  gab."  Verdict  was  arrived  at  chiefly 
through  the  evidence  of  the  sole  survivor  of 
the  mass  murder,  whose  trustworthiness 
Lawson  has  come  to  doubt.  Ray  Milland  as 
the  prosecutor  gives  a  convincing,  if  some- 
what stodgy  performance.  Florence  Marly 
as  the  condemned  general's  French  friend 
gives  a  restrained,  and  at  times,  moving  de- 
lineation. John  Hoyt  is  properly  a  Nazi 
"superman"  in  his  interviews  with  the  prose- 
cutor. Other  commendable  performances  are 
given  by  James  B'ell  and  Elizabeth  Risdon 
as  the  Iowa  parents  of  a  young  American 
soldier  killed  by  his  German  girl  friend. 
Broderick  Crawford  and  Celia  Lovsky,  moth- 
er of  the  condemned  general,  are  adequate. 
While  public  interest  in  the  Nuremberg  trials 
has  subsided,  the  picture,  if  properly  and 
extensively  promoted,  will  get  a  good  audi- 
ence response. 


The  Winslow  Boy 

(Reviewed  in  London) 
20th-Fox  Drama  117  mins. 

AUDIENCE  SLANT:  (Family)  Warmly 
human,  emotionally  satisfying,  this  enthrall- 
ing story  of  a  father's  fight  for  his  son's 
honor  should  thoroughly  entertain  most  audi- 
ences. * 

BOX-OFFICE  SLANT:  With  such  inter- 
national names  as  Robert  Donat  and  Sir 
Cedric  Hardvncke,  plus  a  strong  story,  this 
is  a  class  offering;  but  smart  showmanship 
vdll  be  necessary  to  get  the  most  out  of  it. 

Cast:  Robert  Donat,  Sir  Cedric  Hardwicke,  Basil 
Radford,  Kathleen  Harrison,  Francis  L.  Sullivan, 
Margaret  Leighton,  Marie  Lohr,  Neil  North,  Jack 
Watling,  Frank  Lawton  and  others.  Credits:  Screen- 
play by  Terence  Rattigah  and  Anatole  De  Grunwald. 
Directed  by  Anthony  Asquith.  Produced  by  Anatole 
De  Grunwald  for  London  Films.  UK  distribution, 
British  Lion. 

Plot:    In    1912,    thirteen-year-old  Ronnie 
Winslow  (Neil  North)  is  expelled  from  the 
(Continued  on  Page  30) 


Is  divorcement  coming?  Will  it  help  or  hurt? 

^,or,RNMENr  COMMISSION  coNrnou 


ARE  WE,  HEADED  FOR  G( 


BE 


ARBITRATION  ? 


•  ^  Can  exhibition  live 


^^der  20%  Federal  taxation' 


CAN 


Are  we  in  the  courts  for  life  ? 

THEATRES  CAPITALIZE  ON  TELEVISION  r 


What  is  th 


e  answer  to  the  ASCAP  problem? 

HOW  CAN  16  MM.  COMPETITION  BE  MET? 


FILM  T 


What  of  the  drive-in  theatres? 


^  CUT? 


NATIONAL 


CONVENTION 


TED  R.  GAMBLE 

President 


<^  Drake  Hotels  Chicago— Sept.  24-25 


4 

: 


Every  exhibitor,  regardless  of  affiliation — every  in- 
dustry leader,  from  whatever  branch  of  our  business 
— is  cordially  invited  to  participate  in  what  promises 
to  be  the  largest,  most  important  gathering  of  thea- 
tre-men ever  held  .  .  .  with  nationally  known 
speakers  expressing,  their  views  along  with  yours. 

•  •  • 

FOR  RESERVATIONS,  WIRE  OR  WRITE 
JOHN  BALABAN,  General  Convention  Chair- 
man, Chicago  Theatre    Bldg.,  Chicago  1,  Illinois. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


25 


Regional  Newsreel 

News  of  Events  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


INDIANAPOLIS 


The  Family  Drive-In  at  Evansville,  Ind., 
has  installed  a  Hammond  organ  as  an  added 
attraction.  An  organ  concert  of  classical  music 
precedes  each  program. 

Guy  Hancock,  former  salesman  for  United 
Artists  on  leave  of  absence  due  to  his  health, 
has  returned  to  his  former  position. 

Lewis  Chowning  has  acquired  the  New  Wash- 
ington (Ind.)  theatre.  Peter  Mailers,  of  the 
Mailers  Circuit,  Ft.  Wayne,  Ind.,  reports  his 
new  Lake  Theatre,  Warsaw,  Ind.,  is  progress- 
ing nicely  and  plans  a  September  opening.  James 
Ehringer,  operator  of  the  Albion,  Albion,  has 
remodeled  and  installed  improvements  in  his 
projection  booth. 

Milton  Ettinger,  Universal  head  booker,  has 
resigned  and  will  join  the  sales  organization  at 
Eagle  Lion.  He  is  succeeded  by  Jack  Benson, 
who  comes  from  the  Atlanta,  Ga.  exchange, 
after  being  transferred  there  recently  from 
Indianapolis. 

Tom  Grady,  Columbus  city  manager,  will  have 
charge  of  the  new  750-car  drive-in  Syndicate 
Theatres  will  build  outside  Columbus,  O.  H.  L. 
Hancock,  20th-Fox  salesman,  has  been  granted 
a  leave  of  absence. 

Henry  Smith,  operator  of  the  English,  Ind., 
Theatre  has  been  released  after  being  hospital- 
ized by  blood  poisoning,  caused  by  an  infected 
hand.  -  ""1^1^ 


KANSAS  CITY 


Joe  H.  Praetz,  Jr.,  comptroller  of  the  Dur- 
wood  circuit,  has  been  granted  his  CPA  rating 
by  the  Missouri  State  Board  of  Accountancy. 

National  Screen  Service  Salesman  Jack 
Winningham  is  the  father  of  a  boy.  The  babv 
is  Andrew  J.  Winningham — his  first  boy  and 
second  child. 

Bill  Silver  is  expected  to  open  his  400- 
seater 'Silver  in  Cameron,  Mo.,  about  Sept.  15. 

Alice  (Mrs.  Tom)  Wolf  is  back  at  her 
chores  as  booker  for  the  Durwood  circuit,  after 
a  bout  with  a  strep  throat.  Lou  Patz,  manager 
here  for  National  Screen  Service,  had  a  meet- 
ing last  week  of  salesmen  and  key  personnel 
to  announce  the  new  George  Dembow  drive. 

Manager  Lawrence  Lehman  is  back  at  the 
Orpheum  after  a  three-week  vacation  in  Santa 
Barbara,  Cal.  Martin  Maher  is  back  at  the 
Midland  after  his  spell  of  taking  it  easy  in 
Fort  Scott,  Kans.  D.  L.  "Doc"  Hartley,  movie 
reviewer,  is  back  on  the  job  after  illness. 

Columbia  District  Manager  Ben  Marcus, 
had  the  local  exchange  sales  force  and  personnel 
in  for  a  meeting  on  new  product  last  week. 
Paying  particular  attention  were  Tom  Baldwin, 
exchange  manager,  and  salesmen  Bill  Adams, 
John  Flynn,  Pat  Pinnell  and  Herb  Stulz. 


DENVER 


A  record  crowd  of  more  than  v300  overflowed 
the  dining  room  at  the  annual  picnic  and  golf 
tournament  of  the  Rocky  Mountain  -Screen  club 
at  Park  Hill  Country  Club.  Fred  Brown  won 
the  door  prize — a  new  Chrysler  town  and  coun- 
try Convertible  sedan.  Claude  Newell  and  Wal- 


REGIONAL  NEWS  INDEX 


Atlanta    29 

Baltimore    27 

Chicago   29 

Cincinnati   26 

Columbus    27 

Denver    26 

Harrisburg   26 

Hartford    29 

Indianapolis     25 

Kansas  City   25 

Los  Angeles     26 

Louisville   26 

Minneapolis   27 

Milwaukee    26 

New  Haven      29 

New  Orleans     27 

New  York   30 

Oklahoma  City   25 

Omaha   27 

Phoenix     29 

Pittsburgh   28 

Portland   25 

St.  Louis   28 

Salt  Lake  City   27 

San  Francisco   29 

Toronto   26 

Vancouver      25 

Washington   26 


ter  Ibold  copped  first  and  second  in  the  golf 
tournament;  the  men's  distributor-exhibitor  ball 
game  ended  in  a  6-6  tie;  the  distributor  ladies 
beat  the  exhibitor  ladies  13-3,  and  Fred  Zekman 
and  Tom  Robinson  won  at  horseshoes. 

Monogram  Manager  Don  Tibbs,  Salt  Lake 
City,  was  here  conferring  with  Lon  Fidler, 
franchise  owner,  who  is  recovering  from  an 
illness.  T.  J.  Davey  is  a  student  booker  at  RKO. 

Jack  Wodell,  manager  of  the  West  Drive-In, 
is  also  managing  the  North  Motorena,  recently 
bought  by  Wolfberg  Theatres,  giving  the  lat- 
ter three  drive-ins  in  Denver.  Hugh  Rennie, 
Monogram  salesman,  is  recovering  at  home 
from  an  operation. 

Virgil  Odell,  Fox  Intermountain  city  man- 
ager at  Nampa,  Idaho,  is  a  very  busy  man  in 
civic  affairs.  Recently  he  has  been  chairman  or 
co-chairman  of  five  committees  or  drives,  which 
rated  him  at  least  a  story  every  other  day  since 
the  first  of  the  year  in  Idaho  papers. 

Harold  Johnson  has  sold  the  Elberta,  Pali- 
sade, Colo.,  to  Frank  H.  White.  MGM  Sales- 
man Al  Hoffman  has  quit  to  go  into  a  business 
of  his  own.  He  is  succeeded  by  Head  Booker 
Jerry  Banta,  whose  former  job  goes  to  Claude 
Newell,  assistant.  Latter's  place  is  taken  by  John 
Roberts,  checking  supervisor.  George  Smith 
and  Harold  Wirthwein,  manager  and  assistant 
of  western  Paramount  division,  were  here  for 
a  sales  meeting.  Counterfeit  $10  bills  are  re- 
ported in  the  territory.  Robert  Selig,  assistant 
to  the  president  of  Fox  Intermountain,  vaca- 
tioned in  Hawaii. 


Briei  Honeymoon 

Charles  McKinnon,  newcomer  in  the 
shipping  department  of  Paramount  in 
Los  Angeles,  recently  proposed  to  his 
sweetheart  on  Sunday,  was  married  on 
Tuesday  and  was  back  at  his  job  on 
Thursday. 


PORTLAND 


Theatre  operators  again  welcomed  early  fall 
rains  as  a  worthwhile  stimulant  to  the  box- 
ofifices.  Hold-overs  continue  in  the  key  cities. 
The  Amphitheatre,  which  was  seriously  dam- 
aged during  the  Vanport  flood,  announces  a 
grand  re-opening  for  Sept.  3,  following  com- 
plete remodeling. 

The  huge  wooden  screen  of  Bill  Forman's 
Auto-Vue  Drive-In  in  South  Tacoma,  was  de- 
stroyed by  a  fire  believed  to  have  been  caused 
by  defective  wiring.  Clint  Robinette,  Seattle 
branch  manager  for  20th-Fox,  and  Murray 
Lafayette,  exploitation  representative,  flew  to 
Los  Angeles  for  the  company's  western  sales 
meet. 

Barney  Rose,  western  district  sales  manager 
for  Universal-International,  is  covering  the 
Portland  and  Seattle  exchanges. 

C.  R.  Riggs,  district  manager  United  Film 
Service,  is  making  his  first  visit  to  the  Pacific 
Northwest. 

Frank  Graham,  former  Auburn  exhibitor,  con- 
fined to  Tacoma  General  Hospital  for  the  past 
two  months,  is  reported  improving. 


OKLAHOMA  CITY 


Burglars  rampaged  the  Agnew  Theatre,  Okla- 
homa City,  a  Griffith  house,  early  Thursday 
last  week  and  although  foiled  by  a  sturdy  safe, 
escaped  with  700  candy  bars  and  movie  pro- 
jector tools  valued  at  $75.00.  Manager  C.  R. 
Hudson  said  that  over  20,000  tickets  were  scat- 
tered around  his  office  and  that  the  lobby  floor 
was  covered  with  popcorn  from  a  pillaged  dis- 
penser. The  burglars  also  signified  their  dis- 
pleasure that  they  could  not  get  the  safe  open 
by  several  comments  written  on  the  walls  in 
red  ink. 

Oklahoma  City's  youngsters  lined  up  at  the 
Ritz  Theatre  to  attend  "Curt  Gowdy's  Knot- 
hole Gang"  which  moves  to  the  Capitol  Theatre 
next  week.  Besides  a  big  stage  show  featuring 
Gowdy  in  person,  next  Saturday's  bill  will  offer 
a  personal  appearance  of  Ray  Murray,  catcher 
of  the  Oklahoma  City  Indians  baseball  team, 
and  a  double-feature  movie  bill.  The  broadcasts 
begin  at  9  A.M.  every  Saturday  morning. 


VANCOUVER 


Don  Coltman  and  Wally  Hamilton  of  the 
Steffens-Colmer  Studios  of  this  city,  who  re- 
cently bought  a  controlling  interest  in  Trans- 
Canada  Films,  plan  an  expansion  program. 

Odeon's  British  Columbia  District  Manager 
Howard  Roothf>  at  present  conferring  at  the 
home  offices  in  Toronto,  will  be  away  for  three 
weeks.  Famous  Players  Head  Frank  Gow,  back 
from  a  trin  to  Prince  Rupert  in  northern  Brit- 
ish Columbia,  reports  the  circuit  plans  a  second 
theatre  there  to  cost  $125,000  and  to  seat  630. 

Cool  evenings  and  rain  have  brought  increased 
attendance  to  local  first-run  theatres  which 
were  in  the  doldrums  a  few  weeks  ago. 

Sam  Karby  of  the  Strand,  Meadow  Lake, 
Sask.,  was  recently  ordered  to  pay  $102  dam- 
ages and  legal  costs  in  the  suit  brought  by  the 
(Continued  on  Page  26) 


26 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 

REGIONAL  NEWSREEL 


(Continued  from  Page  25) 

Composers,  Authors  and  Publishers  and  Canada 
charging  copyright  infringement.  Karby  is  re- 
ported to  have  ignored  warnings  to  obtain  a 
Capac  license. 

The  young  son  of  International-Cinema  Man- 
ager Norman  Duncan,  hospitalized  for  a  serious 
eye  operation,  is  reported  getting  along  satis- 
factorily. 


LOS  ANGELES 


Red  Williams,  formerly  with  Kroehler  Push- 
back  Seats  here,  and  now  a  company  executive 
in  Chicago,  visited  Herb  Jack,  who  succeeded 
him.  Red  brought  his  family  with  him  for  a 
two-week  vacation. 

Blumenfeld  Theatres  District  Manager  Allan 
Warshauer  in  'Frisco,  vacationed  in  Santa 
Monica  at  the  Miramar. 

A  full  day  of  serious  business  and  festivities 
marked  the  annual  convention  of  Jones  Enter- 
prises at  Ted  Jones'  estate  in  Pacific  Palisades. 
Over  150  guests  attended. 

John  Healy,  aide  to  George  Bowser,  general 
manager  of  Fox  West  Coast,  became  the  father 
of  a  girl,  Susan  Lynne,  Aug.  31.  The  mother 
is  the  former  Betty  Geisser,  one-time  secretary 
to  Charles  Skouras.  John  McLaren,  of  the 
John  P.  Filbert  Co.,  returned  from  a  vacation 
at  Lake  Tahoe  with  his  family. 

James  Jamison  appeared  on  the  row  after  an 
absence  of  two  years.  He  formerly  operated 
theatres  in  San  Diego  and  also  was  a  film 
salesman ;  he's  now  in  another  business.  Ike 
Victor  sold  his  Rialto,  Long  Beach,  to  Lou 
Federocci.  Paramount's  new  head  shipper  is 
Harvey  Allan,  former  assistant.  He  succeeds 
Raymond  DeFrenne.  Another  new  member  of 
shipping  at  Paramount  is  Dominic  Testi.  Helen 
Lomax,  who  was  in  the  department  for  nearly 
20  years,  recently '  was  transferred  to  the  ac- 
counting department.  Louise  Fenstermaker,  ex- 
secretary  to  Paramount  Division  Chief  George 
Smith  is  the  mother  of  a  baby  girl. 


CINCINNATI 


Allan  Moritz,  Cincinnati  chairman  for  the 
Will  Rogers  Memorial  Hospital  Drive,  ap- 
pointed the  following  sub-chairmen :  Irving 
Sochin,  Huntington,  W.  Va.  territory;  J.  J. 
Grady,  Charleston,  W.  Va. ;  J.  Abrose,  Dayton; 
Joe  Rosen,  Columbus ;  and  S.  C.  Jacques, 
Lexington.  The  goal  for  Cincinnati  is  $75,000 ; 
and  a  raf¥le  will  be  held  offering  $20,000  in 
prizes. 

Mrs.  Mary  Semelroth,  Dayton,  has  installed 
all  new  projection  equipment  in  her  five  the- 
atres in  Dayton  and  Franklin,  Ohio.  Dave  Litto, 
former  Screen  Guild  salesman  has  assumed  a 
similar  position  with  Eagle  Lion.  The  Eden 
Theatre,  Cincinnati,  is  being  redecorated  and 
will  be  converted  to  an  art  house  to  open  Oct. 
15.  Distinctive  Pictures,  Inc.,  Louisville,  will 
operate  it.  Edward  G.  Salzberg,  formerly 
branch  manager  for  Screen  Guild,  has  been 
appointed  its  district  manager  and  Harry  Bugie 
is  the  new  branch  manager. 

The  new  drive-in  at  Bluefield,  W.  Va.,  built 
by  Max  Matz  and  Sam  Switovv  was  opened 
Sept.  3.  Lester  Rosenfeld  opened  his  new  Hi- 
Lawn  Theatre,  St.  Albans,  W.  Va.,  Sept.  4. 
Louis  Oldt  opened  his  new  drive-in  near 
Hamilton,  Ohio. 

United  Artists  employes  to  be  wed:  Betty 
Brannon,   availability   clerk,    Sept.    18;  and 


New  Staiis  Weekly 

Theatres  and  exchanges  in  Vancouver, 
B.  C,  are  suffering  from  high-gear  staff 
turnovers.  The  rapid  changeovers  apply 
especially  to  feminine  employees.  Some 
theatres  have  a  new  staff  nearly  every 
week. 


Alberta  Scherer,  office  manager's  secretary,  Oct. 
23-.  J.  W.  (Woodie)  Bressler,  has  resigned  as 
West  Virginia  salesman  for  Midwest  Theatre 
Supply  Co.,  to  manage  the  theatres  in  Dayton, 
Ky.,  and  the  new  Riverside  drive-in  there.  He 
has  been  replaced  by  Robert  Amos,  a  former 
RCA  service  engineer  and  salesmann  in  Cam- 
den, N.  J. 

New  babies  on  film  row :  to  James  I.  Doyle, 
Paramount  Kentucky  salesman,  a  boy,  Aug.  20 ; 
and  to  Bill  Stanforth,  Columbia  booker,  a  boy, 
Aug.  30. 


TORONTO 


Notables  of  Toronto,  Canada  and  the  United 
Kingdom  were  gbests  of  J.  Earl  Lawson  at  the 
opening  on  Sept.  9  of  Odeon's  new  2,400-seat, 
$2,000,000  Odeon  on  Carlton  Street.  "Oliver 
Twist"  was  the  opening  attraction.  Lord  Win- 
terton,  a  director  in  J.  Arthur  Rank's  adminis- 
trative board  in  London,  and  Mrs.  Sidney 
Wynne,  daughter  of  Britain's  Foreign  Minister 
Ernest  Bevin,  were  present. 

Annual  convention  of  Famous  Players  Cana- 
dian will  be  held  in  October  at  the  General 
Brock  Hotel,  Niagara  Falls,  Ont.  Vogue  The- 
atre Projectionist  Fred  Cross  won  the  Famous 
Players  trophy  with  a  low  gross  of  73  at  the 
fifth  annual  Canadian  motion  picture  golf  tour- 
nament at  Rouge  Hills  near  Toronto.  Cross's 
partners  were  George  Georgas  of  Owen  Sound, 
Larry  Bearg  and  Harold  Wilson, 

Ontario  exhibitors,  whose  request  for  tax 
exemptions  at  Saturday  morning  shows  for 
children  was  disallowed,  are  quite  perturbed 
over  the  Ontario  government's  waiving  of  the 
20  per  cent  admission  tax  on  children's  tickets 
at  seven  fall  fairs  and  exhibitions  that  are  desig- 
nated as  Children's  Day. 

Ontario  Hydro-Electric's  dimout  regulations 
for  a  second  season  are  set  to  go  into  effect  on 
Sept.  14.  Electricity  for  exterior  signs  and 
outdoor  signs  is  banned,  while  marquee  lighting 
will  be  limited  to  one  watt  per  square  foot  of 
the  area  covered  by  the  canopy. 

Motion  Picture  Theatre  Owners  of  Ontario 
President  R.  C.  H.  Main  has  acquired  his  third 
theatre,  the  Roxy  at  Grimsby,  Ont.,  in  a  deal 
with  National  Theatre  Service  President  Sam 
Fingold.  Martin  Simpson  of  the  Century,  Hm- 
ilton,  Ont.,  will  manage  20th  Century  Theatres' 
Downtown  in  Toronto,  when  it  opens  shortly. 


LOUISVILLE 


Don  Steinkamp  of  the  French  Lick  Amuse- 
ment Company  accompanied  his  father  to  the 
Mayo  Clinic,  Rochester,  Minn.,  where  the  latter 
will  be  under  observation  for  several  weeks. 
T.  N.  Luckett  and  Mrs.  Steinkamp  will  sub- 
stitute during  Don's  absence. 

While  Bill  Blank,  Switow  Amusement's  man- 
ager in  Seymore,  Ind.,  is  on  vacation,  George 
Jaeggers  of  the  Elks  Theatre,  New  Albany,  is 
subbing  for  him.  Guy  Roehm  is  pinch-hitting 
for  Jaeggers  as  well  as  handling  liis  own  Grand. 
Jaeggers  will  next  relieve  Manager  Jones  of  the 
Shawnee,  Louisville.  Manager  James  Carry  of 


Loew's  Majestic,  Evansville,  Ind.,  is  relieving 
George  N.  Hunt,  Jr.,  at  Loew's  State,  Louisville. 
Joe  Goldberg  of  Popular  Pictures,  Cincinnati, 
has  returned  from  a  two-week  vacation  trip  to 
Chicago. 

Drive-in  theatres  in  this  area  are  staying 
open  a  little  longer  each  season  and  before  many 
years  may  become  year-around  operations.  At 
least  one  exhibitor  is  installing  in-a-car  heaters 
to  add  to  patrons'  comfort. 

George  N.  Hunt,  Sr.,  76,  who  retired  as  a 
theatre  manager  10  years  ago,  was  buried  in 
Rest  Haven  Cemetery.  He  had  been  ill  for 
several  weeks.  His  son,  George  N.,  Jr.,  is  man- 
ager of  Loew's  State  here. 


MILWAUKEE 


Duke  Melcher  of  the  Gallagher  Film  Service 
covered  2,800  miles  in  one  week  while  on  his 
Canadian  vacation,  he  stated  on  his  return.  He 
also  visited  Detroit,  Toledo  and  Niagara  Falls. 
Nora  Horn,  same  company,  is  back  from  her 
time  off  which  she  spent  at  Manitowish,  Wis. 

Albert  Schwalbach  has  been  granted  a  permit 
to  remodel  his  theatre  at  Elderson,  Wis.  Work 
will  include  new  acoustical  treatment,  electrical 
system  and  a  repaint  job.  The  old  Spring 
Theatre,  Spring  Green  this  state,  is  having 
new  concrete  flooring  and  new  plumbing  for 
the  rest  room  installed ;  balcony  and  basement 
stairways  are  being  changed.  Material  shortage 
may  delay  the  opening. 

Plans  for  two  1,200-seat  theatres — one  on  the 
east,  the  other  on  the  west  side  of  Madison — 
are  being  drawn  up  by  Standard  Theatres  for- 
A.  J.  Fiore  of  Madison,  who  will  lease  them  to 
Standard.  Construction  probably  won't  start 
until  next  spring. 


HARRISBURG 


A  non-profit  charter  for  the  Association  for 
Legalized  Horse  Racing  in  Pennsylvania,  was 
denied  by  Master  John  J.  Schatt  in  a  Dauphine 
County  Court  hearing. 

Senate  Manager  Bob  Sidman  and  Mrs.  Sid- 
man  were  in  New  York  as  guests  of  Universal, 
winning  the  trip  for  the  excellent  exploitation 
on  "Tap  Roots."  Other  vacationers  include: 
Ruth  Starry,  Senate  cashier,  at  Wildwood, 
N.  J. ;  Colonial  employes,  Ike  Davis,  Rachel 
Luciano,  in  Atlantic  City ;  Florence  Steigle- 
man,  Quincy,  Mass. ;  and  Bob  McKay,  Loew's 
Regent,  at  Cape  May. 

Avis  Losch  is  new  secretary  at  the  State,  and 
Eugene  Moody  is  new  elevator  operator  in  the 
State  Theatre  Building.  State  Ushers  Victor 
Palese,  Marine  Reserves,  and  Ted  Wourtersz, 
National  Guard,  have  returned  from  respective 
summer  encampments. 

Gene  Plank,  Colonial  doorman,  reports  his 
small  son  is  doing  nicely  in  the  hospital  after  a 
nose  operation.  Jack  O'Rear,  Colonial  manager, 
and  his  wife  entertained  the  Gerry  Wollastons 
and  the  Red  McCarthys  at  their  summer  home. 


WASHINGTON 


Variety  Club  Tent  No.  11  held  its  annual  golf 
tournament  and  dinner  dance  at  the  Manor 
Country  Club  on  Sept.  3. 

Newest  bride  at  MGM  is  Gloria  Boswell, 
switchboard  operator,  who  became  Mrs.  Melvin 
J.  Davis, 

Carter  Barron  held  a  meeting  of  his  mid- 
year conference  and  humanitarian  award  din- 
ner committee  on  Aug.  51  in  the  Variety  Club, 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


27 


REGIONAL  NEWSREEL 


to  go  over  details  for  the  affair  in  Washington. 
Attending  were  Sam  Galanty,  Frank  Boucher, 
Arthur  Jacobson,  Sol  Kullen,  Lou  Janof  and 
Jack  Foxe. 

Neavest  officers  of  the  iMGM  Pep  Club  are 
Vivian  Kelly,  president;  Ida  Barezofsky,  vice- 
president;  Betty  Moore,  secretary;  and  Peggy 
LeCompte,  treasurer.  The  Pep  Club  had  a 
sandwich  sale  to  raise  funds  for  its  charity 
fund,  and  a  bake  sale  has  also  been  arranged. 

Chet  Davis  and  his  Swanee  River  Barn  Dance 
made  personal  appareances  at  Sidney  Lust's 
Mile,  Drive-In,  Cheverly  and  Cameo  Theatres. 

New  resident  member  of  the  Variety  Club  is 
Marshall  R.  Worcester,  television  director  for 
C.  D.  Ferguson  Inc.  MGM  Booker  Bob  Ells- 
worth has  resigned,  and  is  returning  to  his 
home  in  New  York.  Judy  Jones,  MGM  assistant 
manager's  secretary,  has  returned  to  work  after 
an  appendectomy. 

NEW  ORLEANS  ~ 

Lewis  Watts  of  Oil  City,  La.,  recently  sold 
the  Mansfield  in  Mansfield,  La.,  to  Buford 
Strange,  who  formerly  managed  the  theatre  for 
Watts.  Tex  Hick  has  bought  the  Star,  Leakes- 
ville.  Miss.,  from  J.  Beard. 

Dottie  Donnegan  has  joined  Warner  Bros,  as 
a  stenographer.  Doris  Trellue,  booker  at  War- 
ner Bros.,  is  resigning  to  marry  Edwin  Stevens, 
also  a  Warner  booker  on  October  2. 

J.  T.  Uptown,  Mississippi  representative  for 
Republic  for  the  past  year  and  a  half,  has  re- 
signed to  accept  a  position  as  representative  of 
the  United  Electric  Company.  He  will  be  re- 
placed by  Will  Thomas. 

Warner  Bros.  Cashier  Clayton  Casberge  was 
vacationing  last  week.  The  Poche  theatre  in 
New  Orleans,  now, being  remodeled,  will  open 
Oct.  1  as  a  part-time  movie  house  and  legitimate 
theatre. 

Twentieth  Century-Fox  New  Orleans  Man- 
ager Mat  Sheridan  will  attend  a  sales  conven- 
tion in  Los  Angeles  beginning  Sept.  14. 

C.  F.  Vucovich  and  Edward  F.  Ortte  have 
opened  the  Open  Air  Dome  Theatre,  Pensa- 
cola,  Fla.  Joe  Guillory  has  opened  the  6S0-seat, 
first-run  Delta  in  Oakdale,  La.  T.  .\.  Pittman 
will  open  the  900-seat  Fox,  Sulphur,  La.,  on 
Oct.  I. 

SALT  LAKE  CITY  ~~ 

Monogram-Allied  Artists  Manager  Don  Tibbs 
is  working  the  Denver  territory  during  the  ill- 
ness of  Franchise  Owner  Lon  T.  Fidler  who 
has  been  laid  up  for  several  weeks.  RKO  Assist- 
ant Office  Manager  E.  S.  Win  ward  is  home 
from  a  vacation  trip  to  southern  Utah  parks. 
Cashier  Eva  Hansen  is  spending  her  vacation  in 
the  same  parks.  Lou  Sorenson  is  relieving  regu- 
lar.managers  during  their  vacations;  now  sub- 
bing at  the  Center  for  C.  Clare  Woods,  he  will 
take  over  at  the  Mario  for  the  next  two  weeks. 

Manager  Jimmy  Needham  of  the  South-East 
Theatre,  a  Joseph  Lawrence  house,  is  back  from 
vacationing  at  nearby  points.  The  local  Red 
Cross  First  .A.id  Committee  recently  showed  the 
movie,  "Danger  Is  Your  Companion"  to  3,000 
persons  in  Davis  County. 

BALTIMORE  ~ 

Charles  McLeary  and  wife  Hazel,  Parkway 
Theatre,  are  back  from  Miami  vacation.  Bob 
Burns  has  returned  to  the  Century.  Construc- 
tion has  begun  for  the  nerw  1200  seat  theatre 
combine  with  14  bowling  alleys  in  Baltimore's 


While  Mothers  Shop 

The  Auerbach  Company,  Salt  Lake 
City  department  store,  is  continuing  to 
show  movies  for  children  in  the  store 
while  their  mothers  are  shopping.  The 
most  recent  film  for  the  kiddies  was  "A 
Letter  of  Introduction"  with  Charlie 
McCarthy  and  Mortimer  Snerd. 


largest  planned  shopping  center,  Edmondson 
Village.  Wilbur  Brizendine,  Schwaber  circuit, 
is  on  vacation. 

Baland  Corporation  opened  its  new  Potomac 
six  miles  from  Cumberland,  the  first  drive-in 
in  the  immediate  area.  Kenneth  Baker  is  the 
manager.  Attending  were  N.  C.  Haefele,  Na- 
tional Theatre  Supply,  E.  B.  Barnett,  Altec, 
and  G.  Roy  Sutherland,  president  of  the 
corporation.  Owen  Schnepf,  Century,  ofif  for  a 
week's  vacation.  Marie  Easter,  Valencia  as- 
sistant, has  resigned  to  prepare  for  her  wed- 
ding on  Sept.  17.  Kermat  Parrish,  Park  Theatre 
Cresaptown,  Md.,  was  married  last  week  and  is 
taking  a  motor  trip  honeymoon. 

Bill  Saxton,  Loew's  city  manager,  is  receiving 
tear  sheets  from  all  over  the  country  on  his 
keeping  the  theatre  open  all  night  during  the 
recent  heat  wave.  Fred  Sapperstein,  Eagle-Lion, 
made  a  swing  of  the  western  Maryland  terri- 
tory. Spriggy  Lloyd  of  the  Leader  has  recov- 
ered from  his  recent  heart  attack.  Tom  Lloyd, 
his  son  was  married  recently. 

Ben  Evans,  San-Toy  Theatre,  Lonaconing, 
is  suffering  from  a  heart  ailment.  Lillian  Sapper- 
stein, is  up  and  about  again,  having  recovered 
from  a  slight  stomach  ailment. 

MINNEAPOLIS 

North  Central  Allied  held  a  regional  meeting 
in  Duluth  Thursday  for  northeastern  Minnesota 
and  northwestern  Wisconsin  exhibitors.  Topics 
discussed  included  the  Supreme  Court  decision, 
clearance,  conditioning  of  one  picture  on  an- 

New  Theatres 


Philadelphia — A  drive-in  is  being  constructed  on 
Baltimore  Road  near  Clifton  Heights,  with  ownership 
not  announced.  Park-In  Theatres  is  reported  interested. 

Columbus,  O. — Bucyrus  Auto  Theatre  Corporation 
will  scon  begin  building  a  drive-in  on  one  of  two 
locations — east  of  Bucyrus  on  Route  30-N  or  on 
Route  19, 

Milwaukee — Robert  and  Floyd  Hodd  are  building  a 
theatre  in  Abbotsford,  Wis.,  and  hope  for  a  fall  opening. 

Toronto — Odeon  Theatres  of  Canada  has  started 
building  a  660-seater  to  cost  $75,000  at  St.  Thomas, 
One. 

St.  Louis — Hardy  Pittman  has  started  building  a 
film  theatre  at  Greenview,  111.  Rodgers  Theatres,  Inc., 
cf  Cairo,  111.,  is  rushing  construction  of  the  1,000-seat 
Rodgers,  Poplar  Bluff,  Mo. 

New  Orleans — The  1,300-seat  Park  in  Huma,  La., 
will  be  opened  Sept.  15  by  the  Latov  Rouse  family. 
J.  G.  Breggi  is  doing  the  buying. 

Des  Moines — Tri  States  Theatres  announced  imme- 
diate work  on  a  drive-in  southwest  of  Cedar 
Rapids,  la.,  and  the  Cedar  Rapids  Outdoor  Theatre 
Company  stated  it  would  build  a  drive-in  between 
Cedar  Rapids  and  Marion.  J.  L.  Lewis  and  Frank 
Miller  of  St.  Louis  will  build  an  open-airer  southeast 
of  the  airport  at  Ottumwa,  la.  E.  W.  Kugel  is  build- 
ing a  new  quonset  theatre  to  replace  the  old  house  in 
Holstein,  la. 

Winston-Salem,  N.  C. — 1.000-seat  Winston  cost  be- 
tween $250,000  and  $300,000. 

Chicago — Balaban  and  Katz  are  planning  for  a 
1 .000-seater  in  Marion,  Ind.  Its  lease  of  the  Paramount 
(here  expires  next  year,  with  Alliance  expected  to  take 
it  over.  Plans  for  a  new  B&K  house  in  Toledo,  Ohio, 
are  in  the  architects'  office. 

New  Orleans — Bijou  Construction  Company  hiiildint; 
a  Negro  theatre  here.  Milton  C.uidry  is  building  the 
Nona,  Lafayette,  La.  T.  A.  Pittman  will  ojien  Ibe 
900-seat  Fix,  .Sulphur,  La..  Oct.  1. 

Hartford,  Conn. — Waller  (iralkowski  i\ni]  l'>;uik 
Geryk  of  Easthcimpton,  Mass.,  have  tiled  an  application 
to  build  an  open-airer. 


other,  film  transportation  costs,  local  admission 
taxes  and  others. 

New  on  film  row  is  Florence  Gleason,  biller 
at  Universal.  Russ  McCarthy,  formerly  on  the 
booking  staff  at  Universal,  is  new  office  man- 
ager and  head  booker  at  Monogram.  Columbia 
Booker  Sidney  Lax  has  gone  to  Yale  medical 
center  to  take  some  treatments.  M.  A.  Levy, 
branch  manager,  and  Walter  Hoffman,  ex- 
ploiteer,  have  left  for  Los  Angeles  to  attend  the 
national  sales  convention  of  20th-Fox. 

Late  vacationers  include  Jeane  Hougan, 
switchboard  operator  at  20th-Fox,  in  California 
for  three  weeks ;  Cora  Johnson,  clerk  at  20th- 
Fox,  who'  spent  two  weeks  in  northern  Minne- 
sota ;  and  Luby  Perl,  booker  at  20th-Fox,  in 
Winnipeg,  Canada.  Nick  h.  Glas'er  was  a  recent 
out-of-town  exhibitor  on  the  Row. 

M.  C.  Conradson,  area  representative  for  Mo- 
tiograph,  has  moved  into  larger  quarters  on 
Glenwood  Avenue,  Minneapolis. 

COLUMBUS 

Bernard  O'Dea,  former  manager  of  several 
local  neighborhood  theatres,  now  manager  of 
Kay's  Jewelry  Company,  Jacksonville,  Fla.,  is 
spending  his  vacation  here.  Theatre  cashiers 
.have  been  warned  to  be  on  the  lookout  for 
counterfeit  $10  bills.  Several  local  merchants 
are  reported  refusing  to  accept  any  $10  bills. 

A  meeting  was  held  here  last  week  at  which 
theatremen  discussed  support  for  the  drive  for 
funds  for  the  Will  Rogers  Memorial  Hospital. 

While  Dispatch  Theatre  Editor  Samuel  T. 
Wilson  is  ill  at  home.  Tod  Raper  has  been  sub- 
stituting for  him.  On  the  Ohio  State  Journal 
John  Young  is  filling  in  for  Theatre  and  Radio 
Editor  Mary  McGavran  who  was  married  Sept. 
11  in  Cadiz,  Ohio,  to  Harold  Koebel  of  the 
Journal's  staff. 


OMAHA 


E.  H.  Kassebaum,  formerly  of  Hebron,  Neb., 
has  bought  the  Hebron  Theatre  there  from 
Clarence  Wright.  Film  row  has  three  new  in- 
spectresses :  Irene  Burger  at  Modern  Sound 
Service,  Agnes  Keller  at  20th-Fox  and  Bar- 
bara Rasmus'sen  at  MGM.  Elmer  Huhnke  has 
shut  down  the  Minne  Lusa  until  Sept.  18  for 
reseating  and  some  redecorating. 

Vacationers  include :  Theo.  Artz,  MGM,  to  the 
Black  Hills;  Elvira  Roslund,  RKO,  to  Colo- 
rado ;  Betty  Pantier,  RKO,  to  Colorado ;  Hazel 
Brown,  RKO,  to  Lake  Okiboji;  Sarah 
Maisel,  Universal-Liternational,  to  New  York ; 
Bill  Weiss,  Marguerite  Bragg  and  Elizabeth 
Roberts,  Warners.  Among  vacationing  exhibi- 
tors are :  Walter  Bradley,  NeHgh,  to  Minne- 
sota ;  Phil  Lannon,  West  Point,  to  Nebraska 
(Ci  iitiinicd  on  Page  28) 


Filmack 

CIVES  VOU  THE 
BEST  VALUE  IN 

ISPECIALI 
TRAILERS 


three  completely 
[equipped  plants 


1  SEND  US  YOUR 
NEXT  ORDER  / 


28 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


REGIONAL  NEWSREEL 


LONDON  OBSERVATIONS 


Johnston  Non-Dualling  Plan  Encourages  Smaller 
Producers;  Trade  Watchfully  Awaiting  Results 


By  JOCK  MacGREGOR 

A  "typical  Johnston  agreement"  is  prob- 
ably the  best  summing  up  of  the  decision  not 
to  cfouble-bill  American  with  British  pic- 
tures here.  Opinion  is  fairly  evenly  divided 
and  each  faction  is  rather  pleased  with  it- 
self.   


appear  to  win.  The  ac- 
tion increases  the  sec- 
ond feature  quota  by 
twenty  per  cent  and 
should  give  a  lift  to 
the  smaller  producer. 
The  length  of  many 
current  pictures,  how- 
ever, is  such  that  there 
is  often  no  supporting 
program  other  than 


newsreel    and    trailers,        jock  MacGregor 

and  this  may  now  well 

speed  the  end  of  the  double  bill. 

Effectiveness  of  the  scheme  is  lessened  by 
U-I  and  Eagle  Lion  having  agreements  with 
Rank,  and  others,  including  Republic  or 
Screen  Guild  not  being  bound  by  it.  The 
gap  can  be  further  filled  with  star-studded 
reissues  handled  by  independent  renters  and 
continental  films  dubbed  in  English,  but 
quality  often  would  be  sacrificed.  The  ab- 
sence of  Selznick  or  Goldwyn  signatures  is 
not  important,  as  their  pictures  are  not 
likely  to  be  booked  with  a  British  offering. 

MGM  and  20th-Fox,  who  are  filming  here, 
will  not  be  able  to  use  their  Hollywood 
output  for  support  but  will  have  to  acquire 
British  "B"  subjects.  These  could  be  the 
proposed  government  features,  first  reported 
in  STR  in  June.  There  is  also  the  possibility 
of  Warners  using  their  Teddington  studios 
for  this  product. 

The  scheme  will  not  become  operative 
till  October  1,  and  under  English  law  pro- 
grams may  be  booked  up  to  six  months  in 
advance. 

Johnston's  ruling  might  change  J.  Arthur 
Rank's  plan  to  show  65  per  cent  British 
features  during  the  coming  quota  year.  This 
would  be  a  victory,  bringing  more  playing 
time  on  this  valuable  outlet  for  top  Ameri- 
can product,  and  the  rentals  received  would 
more  than  compensate  for  the  loss  of  sup- 
porting dates. 

The  plan  is  aimed  to  stop  lower  bracket 
first  features  being  abused.  As  an  example, 
a  reliable  source  states  that  films  for  which 
thirty-three-and-a-third  per  cent  is  asked  of 
the  independent  are  sold  to  a  circuit,  for 
teaming  with  'Bi-itish  offerings,  for  twenty 
per  cent. 

There  is  speculation  as  to  how  U-I  will 
react.  Despite  the  Rank  affiliations,  major 
deals  are  still  subject  to  home  office  rati- 
fication. 

The  lay  press  has  played  up  the  story  with- 
out studying  the  full  implications.  Indeed, 
they  call  it  "war."  Enterprising  David  Lewin 
in  the  3,000,000  circulation  Daily  Express 
has  used  the  occasion  to  publish  pen  pictures 
on  the  American  chiefs  in  London. 

But  Johnston  claims  it  is  aimed  to  protect 
MPA  prestige  and  not  to  increase  revenue, 


since  only  $17,500,000  may  be  remitted  an- 
nually. He  wants  quality,  not  quantity. 
Frankly,  the  most  important  outcome  is  that 
the  industry  will  really  have  a  chance  of 
assessing  the  respective  values  of  the  two 
countries'  product  and  the  data  should  prove 
invaluable  for  future  presentation  to  re- 
spective governments. 

*       *  * 

Without  any  fanfare  of  trumpets,  Anatole 
De  Grunwald  reveals  himself  as  Britain's 
most  active  independent  producer  who  will 
be  able  to  claim  a  bag  of  six  pictures  in  a 
little  over  twelve  months'  work.  Latest  to 
be  launched  is  "The  Winslow  Boy."  The 
hit  of  this  show  is  Kathleen  Harrison.  I 
saw  this  picture  with  the  people  who  book 
pictures  and  loathe  to  pay  a  penny  more 
than  they  need.  Even  so.  Miss  Harrison's 
outburst  of  joy  mingled  with  tears  at  the 
result  of  the  court  case  brought  spontaneous 
applause.  Other  than  for  the  Hope-Crosby 
dance  in  "Blue  Skies"  and  the  "Red  Shoes" 
ballet  I  can  remember  no  similar  interrup- 
tions at  such  previews. 

*  *  * 

Back  in  1933,  Clarence  Winchester  edited 
"The  World  Film  Encyclopedia"  which  even 
today  is  one  of  my  most  reliable  companions. 
Now  he  is  a  publisher  and  Maud  M.  Miller 
has  edited  "Winchester's  Screen  Encyclo- 
pedia" which,  with  its  informative  articles, 
directories,  biographies  and  casts  of  famous 
films,  will  be  no  less  useful. 

"Pathe,"  the  name  which  to  many  cine- 
goers  is  synonymous  for  all  newsreels,  have 
broken  the  wartime  supplementary  agree- 
ment. They  are  prepared  to  accept  cancella- 
tions from  any  exhibitor  or  new  contracts 
subject  to  availability  of  prints. 

*  *  * 

For  the  record:  The  Rank  David  Hand 
cartoons  make  their  bow  this  month  .  .  . 
meanwhile  the  main  query  at  South  Street  is 
to  decide  whether,  with  the  GB  Odeon  mer- 
ger, Cinema  Management  Associates  should 
be  exploited  or  for  the  old  names  to  be 
continued.  .  .  .  Douglas  Fairbanks,  Jr.,  is 
certainly  a  traveler;  it  became  a  joke  at  the 
London  reception  as  the  various  press  men 
recalled  meeting  him  in  odd  corners  of  the 
world.  .  .  .  Arthur  Dent  comes  forward  this 
week  with  yet  another  picture  which  he  has 
produced,  "The  Nit  Wits  on  Parade."  .  .  . 
Following  its  recently  inaugurated  policy 
Columbia  is  premiering  "The  Man  From 
Colorado"  in  the  provinces  before  bringing 
it  to  town.  .  .  .  The  Edinburgh  Festival  with 
its  documentary  film  sessions  has  created 
quite  a  stir.  .  .  .  Less  interest  seems  to  have 
been  taken  in  the  Venice  affair  this  year. 


Drive-Ins  Benetit 

Due  to  increases  in  polio,  the  Holly- 
wood Theatre,  Ottawa,  O.,  was  forced 
to  shut  down.  Drive-ins  report  they  are 
profiting  by  the  spread  of  polio,  as  fami- 
lies can  see  a  show  without  danger  of 
mingling  with  the  crowds. 


(Continued  from  Page  27) 
lakes ;  Zora  Mae  Long,  Decatur,  Neb. 

Ken  Weldon,  former  MGM  head  booker  at 
Des  Moines,  has  joined  Monogram  here  as  a 
salesman  after  a  try  in  the  restaurant  business. 
During  a  four-week  vacation  Lena  Robarge, 
Columbia  inspectress,  will  wed  Bob  Pattavina, 
Omaha.  M.  H.  Noragon  has  sold  the  Manilla 
Theatre,  Manilla,  la.,  back  to  L.  R.  Howarth. 
Virginia  Berry,  RKO  contract  clerk,  has  re- 
signed and  plans  to  join  her  husband,  who  re- 
enlisted  in  the  Army,  in  New  Jersey. 

United  Artists  Manager  Don  McLucas  spent 
last  week  in  Des  Moines.  Leroy  Miller  is  back 
to  a  Saturday  schedule  for  the  Stella  (Neb.) 
Theatre.  During  the  summer  merchants  gave 
free  Wednesday  night  shows. 


PITTSBURGH 


Sam  Fineberg,  partner  in  the  Alexander 
Theatre  Supply  Company  and  chief  barker  of 
the  local  Variety  Club,  and  his  family  left  this 
week  for  Phoenix,  Ariz.,  to  enroll  his  son.  Jay, 
as  freshman  at  the  University  of  Arizona.  Ed 
Levin,  veteran  film  and  accessory  salesman,  has 
resigned  from  National  Screen  Service.  He  will 
make  his  future  home  in  Los  Angeles,  where 
he  has  made  another  connection  in  the  film 
industry,  not  yet  announced. 

Dorothy  Thomas,  daughter  of  the  veteran 
theatre  manager,  Harry  Thomas,  of  the  Schen- 
ley  Theatre  here,  will  marry  James  Bailey,  of 
Glenshaw,  Pa.,  in  the  fall. 

Bert  Stearn,  head  of  Cooperative  Theatres 
Service  in  Pittsburgh  and  Cincinnati  flew  to 
Hollywood  this  week  to  confer  with  Harry 
Hendel  on  their  third  independent  motion  pic- 
ture. Hendel  left  by  automobile  a  week  earher. 

Pittsburgh  Variety  Club,  Tent  No.  1,  gave 
a  testimonial  banquet  on  Aug.  30  in  honor  of 
Morris  Lefko  on  the  occasion  of  his  promotion 
from  RKO  branch  manager  to  manager  of  the 
eastern  central  district.  RKO's  new  Pittsburgh 
manager,  Dave  Silverman,  was  general  chair- 
man. 


ST.  LOUIS 


Among  prominent  industryites  expected  to 
attend  the  annual  convention  of  the  Motion  Pic- 
ture Theatre  Owners  of  St.  Louis,  Eastern 
Missouri  and  Southern  Illinois  at  the  Jefferson 
Hotel,  Sept.  27,  are  Ted  R.  Gamble,  Gael 
Sullivan  and  Herman  M.  Levy.  President  Fred 
Wehrenberg  of  the  exhibitor  organization  stated 
that  12  prints  of  each  of  the  films  for  National 
Youth  Month,  "Children  in  Trouble"  and 
"American  Family,"  have  arrived  here  for  show- 
ing during  September  in  many  theatres  of  the 
area. 

Eddie  Rosecan,  owner  of  the  Rialto,  Hannibal, 
Mo.,  is  vacationing  at  Detroit  Lake,  Minn. ; 
Virginia  Lacey  of  the  Fox  Midwest  staff,  is  on 
vacation ;  Russell  Mortensen,  Fox  Midwest 
regional  booker,  and  his  wife  spent  their  vaca- 
tion visiting  his  mother  in  Chicago;  Tommy 
Bloomer  of  Belleville  spent  his  time  off  in  the 
south. 

Frisina  Amusement  has  transferred  Joseph 
Pedrucci  from  the  Variety,  Decatur,  to  its 
Effingham,  Effingham,  111.  Flora  Musement  has 
installed  RCA  sound  in  the  Roxy,  Flora,  111. 
Paul  Musser  has  reopened  the  Old  Trail,  Green- 
up, 111.,  after  undergoing  extensive  renovation. 
Bill  Thomas,  Jr.,  has  returned  to  St.  Louis  from 
Louisville  to  join  St.  Louis  Theatre  Supply's 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 

REGIONAL  NEWSREEL 


29 


sales  staff. 

Warner  Bros.  Manager  Lester  Bona  is  dis- 
tributor chairman  for  the  local  committee  ar- 
ranging for  the  Theatre  Equipment  Supply 
Manufacturers  Association  convention  here  Sept. 
27-30  at  the  Hotel  Jefferson. 

James  E.  Darst  is  manager  of  the  new  St. 
Louis  district  office  of  Wilding  Picture  Pro- 
ductions. Tilden  Dickson,  theatre  owner  of 
Crystal  City  and  St.  Clair,  Mo.,  is  spending 
several  weeks  with  his  wife  in  Phoenix. 

Mrs.  Mary  A.  Riordan,  mother  of  Mike 
Riordan  of  the  St.  Louis  Amusement  Com- 
pany's headquarters  staff,  died  recently.  His 
brother.  Bob,  died  some  weeks  ago. 


PHOENIX 


W.  p.  Wickersham,  iPhoenix  contractor,  has 
started  work  on  a  new  $130,000  Mesa  Drive-In 
that  will  accommodate  700  cars. 

"Seeds  of  Glory,"  a  novel  written  by  Richard 
Summers,  associate  professor  of  English  at  the 
University  of  Arizona,  has  been  peddled  as  a 
screen  vehicle  to  Joel  McCrea  and  Jacques 
Tourneur.  The  unpublished  novel  will  reach  the 
screen  under  the  title  of  "Vigilante." 

The  Star  Theatre,  Nogales,  is  donating  all 
proceeds  from  Saturday  matinees  to  the  Santa 
Cruz  County  Chapter  of  the  Infantile  Paralysis 
Foundation. 


SAN  FRANCISCO 


First  donation  of  a  "substantial  amount"  to 
the  Variety  Club  Heart  Fund  from  the  show- 
ing of  the  Western  Festival  shorts  filmed  by 
Jerry  Karski,  Motion  Picture  Service,  was 
reported  by  the  junior  executives  of  the  Variety 
Club  who  are  handling  the  shows.  Latest  of 
Karski's  releases  depicting  the  Portola  Trek 
from  Santa  Barbara  to  the  Bay  Area  is  now 
being  given  first-run  playdates  locally.  RKO 
Booker  Hal  Gruber  is  arranging  the  booking 
of  the  shorts  which  are  underwritten  by  Stand- 
ard Oil. 

Transfers  in  managerial  posts  are  announced 
this  week  by  William  Coovert,  Golden  State 
district  manager.  George  Lewis,  formerly 
assistant  at  the  Irving,  takes  over  management 
of  Midtown.  Lester  Immerman,  manager  at 
the  State  in  South  San  Francisco,  replaces 
Ben  Stevenson  at  Daily  City  Theatre;  Steven- 
son will  manage  the  Parkside  house.  Art 
Kloth  leaves  the  Parkside  for  the  Irving  while 
Mat  Knighton,  former  manager  there,  takes 
over  the  South  San  Francisco  State. 

Betty  Gamble  Universal  Booker,  returned 
to  her  desk  after  Hollywood  highspotting  for 
two  weeks. 

Roy  Arnold  Vitousek,  Oakland  color  film 
producer,  showed  his  most  recent  travel  fea- 
ture, "I  Live  In  Paradise — Hawaii,"  to  the 
Oakland  Forum  this  week.  Included  were 
night  shots  of  the  Volcano,  Mauna  Loa  in 
eruption. 

Narrowly  escaping  injury  in  the  recent  Reno 
explosion  while  on  vacation,  Morris  Rosenberg, 
East  Bay  booker,  Golden  State  Circuit,  re- 
turned to  work.  Rosenberg  was  a  witness  to 
the  fire  and  was  just  leaving  the  scene  when 
the  blast  occurred. 

Elmer  Benjamin,  veteran  local  employe  of 
National  Screen,  resigned  this  week.  Ben- 
jamin has  held  many  posts  with  the  firm  and 
was  last  employed  as  a  salesman.  Family  of 
William  Crosby,  city  manager  with  Blumen- 


Proclamations 

Mayors  of  both  Minneapolis  and  St. 
Paul  set  a  nevf  precedent  when  they  is- 
sued proclamations  urging  the  people  of 
their  respective  cities  to  see  MGM's 
"The  Search"  at  the  World  Theatre  in 
both  cities.  Publicity  also  was  gained 
by  screenings  for  various  civic  groups 
and  leaders,  and  the  Minneapolis  news- 
paper movie  critics  gave  the  picture  wide 
support. 


feld  circuit  in  East  Bay,  suffered  severe  in- 
juries in  an  automobile  accident  near  Lafayette, 
Calif.  Crosby's  wife  and  daughter  are  both 
hospitalized.  Jesse  Wright,  Warner  Bros, 
booker,  and  wife  Donna  report  the  birth  of  a 
seven-pound  baby  girl.  George  Glosser,  for- 
merly booker  at  20th-Fox,  is  now  with  United 
Artists. 

Film  Classics  Salesman  Chan  Carpenter  re- 
turned from  a  Los  Angeles  vacation  to  go  on 
the  road  for  his  firm.  Don  Nichols,  formerly 
at  Strand  in  Merced,  will  transfer  to  Lindsay 
Theatre,  with  Marcel  Ceresa,  manager  there, 
moving  up  to  Merced.  Alexandria  Theatre, 
San  Francisco  Theatres,  Inc.  deluxe  neighbor- 
hood house,  is  receiving  gay,  pink  paint  job  to 
conform  with  color  tone  of  buildings  in  its 
famous  namesak-e  city  in  North  Africa. 


HARTFORD 


Frank  Morin,  Regal  Theatre,  Hartford,  and 
Mrs.  Morin,  left  for  a  New  Jersey  vacation. 
Manager  Victor  M.  Morrelli  of  the  Bristol, 
Bristol,  Conn.,  has  started  building  a  new  home. 

Forty  theatre  managers  and  numerous  home 
office,  zone,  and  district  executives  of  Warner 
Theatres  attended  the  New  England  zone  meet- 
ing last  week  at  Racebrook  Country  Club, 
Orange.  Harry  Kalmine,  circuit  president  and 
general  manager,  presided.  Henry  Needles  and 
Jim  McCarthy  represented  Hartford.  Patsy 
Silverio,  formerly  with  Glackin  and  LeWitt 
Theatres,  is  said  to  be  managing  a  widwest 
theatre. 

Lou  Franciose,  manager.  State,  Jewett  City, 
Conn.,  returned  from  a  Massachusetts  vacation, 
and  Fred  Raimo,  manager.  Circle,  Manchester, 
Conn.,  checked  out  for  a  vacation  through  the 
Bay  State.  Marquee  at  Crown,  Hartford,  was 
redecorated.  Tom  Grasso  of  New  Colony,  Sound 
View,  Conn.,  was  a  Hartford  visitor  last  week. 

Michael  J.  Casey,  53,  veteran  Springfield, 
Mass.,  lATSE  executive,  died  recently  while  on 
a  vacation  on  Cape  Cod,  Mass.  For  many  years 
he  was  bus;iness  agent  of  Local  53,  Springfield, 
and  stage  manager  of  the  Paramount  Theatre 
in  that  city.  He  was  a  cousin  of  Pat  Casey, 
former  head  of  the  motion  picture  industry's 
Labor  Relations  Board.  His  mother,  a  brother 
and  a  sister  survive. 


ATLANTA 


The  Crescent  Amusement  Company  has  filed 
a  petition  with  Federal  Judge  Elmer  Davies  in 
Nashville  for  the  right  to  build  other  new 
theatres  in  Alabama  and  Tennessee.  President 
J.  H.  Thmopson  of  M&T  Theatres  in  Hawkins- 
ville,  Ga.,  while  in  Atlanta,  said  the  circuit  is 
planning  to  start  work  on  some  new  theatre 
projects  in  Georgia  and  hopes  to  have  them 
ready  for  opening  next  spring. 

John  Moffett,  Alabama  theatre  owner,  has 
taken  over  the  Coosa,  Wepumpka,  Ala.,  from 


Mrs.  Phil  Enslee.  Theodore  Baldwin  and  John 
Stillman  have  opened  their  new  Negro  theatre, 
the  Harlem,  in  Americus,  Ga.  Pal  Theatres  is 
installing  new  chairs  in  the  Pal,  Vidalida,  Ga. 

Among  recent  visitors  in  Atlanta  were  O.  C. 
Lam,  Hap  Barnes,  M.  C.  Moore,  Mr.  and  Mrs. 
Carl  Floyd  and  Mr.  and  Mrs.  T.  E.  Orr. 
Mitchell  Wolfson  and  family  have  returned  to 
Miami,  Fla.,  from  their  Latin-American  trip. 
Sara  VanHook  is  back  at  her  Eagle  Lion  job 
after  a  Florida  visit.  James  F.  Willard  of  the 
Strong  Electric  Corporation,  Toledo,  O.,  visited 
here  with  Oscar  Howell  of  Capital  City  Supply. 

Monogram  Booker  Grace  Hammond  is  con- 
fined to  her  home  ,by  illness.  Monogram's 
Florida  salesman,  Jack  Barrett,  is  still  in  the 
Lee  Memorial  Hospital,  Ft.  Myers,  Fla.,  and 
would  like  to  hear  from  his  friends. 


NEW  HAVEN 


MGM  Manager  Harry  Rosenblatt  has  been 
elected  canvasman  of  Variety  Club  of  Connecti- 
cut, Tent  31,  succeeding  Tim  O'Toole  of  Colum- 
bia who  has  moved  to  Florida.  Ralph  Civitello, 
owner  of  the  Devon  in  Mil  ford  section,  is 
building  a  new  home.  Al  Pickus,  owner  of  the 
Stratford,  Stratford,  is  making  extensive  reno- 
vations including  a  reserved  section  of  the 
orchestra. 

Tent  31,  Variety  Club  of  Connecticut  will 
start  off  its  season's  charitable  activities  with  a 
dance  jamboree  at  Goffe  Street  Armory  featur- 
ing Louis  Prima  and  band  on  Oct.  9.  Harry  F. 
Shaw,  division  manager  of  Loew  Poll  New 
England  Theatres,  is  handling  entertainment 
angle  of  the  affair.  Lillian  Jeffery,  secretary  to 
Loew's  Vice-President  J.  R.  Vogel,  was  the 
guest  of  the  Harry  F.  Shaws  over  Labor  Day 
weekend.  Paramount  Manager  Jim  Darby  back 
on  the  job  after  vacation.  Ben  Simon,  branch 
manager  of  20th  Century-Fox  will  attend  the 
company  convention  at  Los  Angeles. 


CHICAGO 


Theatre  engineers  have  received  another  wage 
advance  of  15  cents  an  hour,  in  addition  to  the 
20-cent  jump  awarded  them  early  in  the  year. 
Their  hourly  pay  is  now  $1.95.  Theatre  janitors' 
wage  demand  is  still  under  consideration. 

Warner  Theatre  Zone  Manager  Jimmy  Coston 
has  bought  a  twin-motored  airplane.  Indianapo- 
lis and  Louisville  have  been  added  to  the  terri- 
tory of  Paramount  Chicago  Area  Publicist  E. 
G.  Fitzgibbons.  Jack  Schwartz  has  resigned  as 
Columbia  country  salesman. 

Vacationers  include  Oriental  Theatre  Treas- 
urer Eddy  Makotz,  in  the  north  woods ;  State 
Lake  Manager  Charley  Nesbitt,  in  Pennsyl- 
vania with  relatives ;  RKO  Chief  Booker  and 
his  wife,  in  northern  Wisconsin ;  Paramount 
District  Manager  Allen  Usher,  touring  the  west. 
Back  from  vacations :  S.  J.  Gregory,  Alliance 
circuit,  from  a  western  trip;  Warner  Salesman 
Rusty  Herman,  from  Michigan. 

New  theatres  opened:  Sun,  White  Pigeon, 
Mich.,  with  Basil  Durchett  as  manager;  Star- 
light drive-in,  Benton  Harbor,  Mich. ;  Rain- 
bow drive-in,  AuGres,  Mich.,  with  George 
Smith  as  manager.  Columbia's  Frank  Flaherty 
is  in  New  York  City  for  Colloseum  conferences. 
Paramount  Western  Division  Manager  James 
Donohue  is  in  Dallas  conferring  with  exchange 
heads  in  the  southern  territory. 

Nancy  Irvin  was  named  secretary  to  Para- 
mount Publicity  Head  E.  G.  Fitzgibbons.  A 

(^Continued  on  Page  30) 


30 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Regional  News 


(Continued  from  Page  29) 

daughter  arrived  at  the  home  of  B.  &  K.  Tivoli 
Manager  Bill  Studdert  and  his  wife.  C.  R.  Chris- 
tiansen has  charge  of  the  Hawaiian  Pineapple 
Company's  new  color  film,  "Treasure  Island," 
for  the  Chicago  area. 

Alliance  Circuit  is  expected  to  take  over 
operation  of  the  Paramount,  Marion,  Ind.,  next 
year  when  the  Balaban  and  Katz  lease  expires. 
B.  &^K.  plans  to  erect  a  new  1,000-seat  theatre 
there. 

B.  &  K.  Employes  Ass'n  starts  its  winter 
bowling  league  games  Sept.  13.  Cracksmen  last 
week  succeeded  in  carting  off  the  safe  from  the 
B.  &  K.  Luna  Theatre,  cracking  the  strong 
box  at  their  leisure. 

The  Elm  in  Elmwood  Park,  111.,  and  the 
Montclare,  Chicago,  have  joined  the  Allied 
buying-booking  organization,  Allied  of  Illinois, 
President  Jack  Kirsch  announced.  Both  are 
B.  Charuhas  houses. 


NEW  YORK 


Monroe  William  Greenthal,  head  of  the  adver- 
tising agency  bearing  his  name  and  well-known 
in  the  film  industry,  was  married  last  week  to 
Ruth  Barton  Davey,  daughter  of  Dr.  and  Mrs. 
Wheeler  P.  Davey  at  the  home  of  Matthew  Fox, 
also  known  in  the  film  industry.  Judge  Saul 
Streit  performed  the  ceremony  and  the  bride's 
sisters,  Mrs.  John  Henszey,  was  maid  of  honor. 
Honeymoon :  Bermuda. 

And  speaking  of  marriages,  Ira  Meinhard  of 
Tacme  Film  Delivery,  celebrated  his  first  anni- 
versary this  week.  Returning  vacationers  in- 
cluded Harry  Newman  from  Long  Branch  and 
Pat  Marcone  from  New  Hampshire.  Violet 
Fucci  quit  the  United  Artists  switchboard  to 
say  hello  to  the  customers  calling  the  Brandt 
booking  outfit.  Exhibitor  Ike  Levy  of  the 
Greenwood  at  Trenton,  N.  J.,  was  a  film  row 
visitor. 

The  Warner  Club  will  hold  its  annual  golf 
tournament,  the  first  since  the  war,  Friday, 
Sept.  17  at  the  Vernon  Hills  Country  Club, 
Tuckahoe,  New  York.  Doris  Mishler,  secretary 
to  G.  E.  Blackford  of  Warner  Bros,  home  office 
publicity  department,  and  Jerome  Black  are 
engaged. 


Box-Office  Slants 


The  Winslow  Boy 

(Continued  from  Page  23) 

Royal  Naval  College  for  alleged  theft.  His 
father  (Sir  Cedric  Hardwicke),  convinced  of 
his  innocence,  fights  for  his  honor,  first  with 
the  admiralty  and  then  through  the  house  of 
commons.  Eminent  king's  counsel  and  po- 
litical leader  Sir  Robert  Morton  (Robert 
Donat)  takes  up  the  case,  gets  a  petition  of 
right  for  Winslow  as  a  private  citizen  to  sue 
the  crown,  and  contests  it  successfully. 
Legal  costs  all  but  ruin  Winslow  and  the 
publicity  ends  the  daughter's  engagement, 
but  the  family  is  united. 

Comment:  Freely  based  on  a  case  famous 
in  the  annals  of  British  justice,  this  is  an 
enthralling  drama  of  a  father's  fight  to  clear 
his  son  and  the  effects  of  the  trial  on  the 
family.  Anthony  Asquith  has  directed  with 
immense  sensitivity,  and  if  some  passages 
seem  slow,  they  are  so  planned  to  give  added 
effect  to  ensuing  sequences.   Often  the  emo- 


tional stress  is  almost  unbearable  and  few 
will  sit  through  it  without  a  tingling  sensa- 
tion around  the  eyes.  While  several  portray- 
als are  distinctly  stagey,  the  acting  gen- 
erally is  of  a  high  standard.  Robert  Donat 
heads  the  cast  with  a  studied  performance 
as  the  brilliant  counsel  and  Sir  Cedric  Hard- 
wicke is  excellent  as  the  father.  The  out- 
standing characterization  is  that  of  Kathleen 
Harrison  as  the  cockney  maid.  Good  na- 
tured,  sincere  and  utterly  human,  her  out- 
burst of  joy  mingled  with  tears  at  the  verdict 
brought  spontaneous  applause  from  the 
hardened,  professional  preview  audience. 
This  should  certainly  put  her  in  the  run- 
ning for  the  Academy  Award  for  the  best 
supporting  artist.  If  Britain  turned  out  more 
pictures  like  this,  combining  quality  with 
commercial  requirements,  there  would  be  no 
need  for  a  quota. 


CONCESSIONS 

EXCELLENT  INVESTMENT  $25,000.00  advance 
for  5  year  concession  rights.  New  500  Car  Drive-In- 
Theatre.  Southern  Town  300,000  Population.  Box 
754,  Showmen's  Trade  Review,  1501  Broadway,  New 
York,  New  York. 


COMIC  BOOKS 


COMIC  BOOKS  available  from  world's  largest  and 
oldest  theatre  distributor.  Best  title  and  latest  issues 
in  stock.  Price  3c  each.  Sidney  Ross,  334  W.  44th  St., 
New  York  City. 


DRIVE-IN  EQUIPMENT 

SUCCESSFUL  DRIVE-INS  BUY  HERE  IN 
DROVES — Complete  sound  projection  outfits,  $1995.00 
up;  New  500  Watt  Western  Electric  Booster  Ampli- 
fiers, $650.00;  New  Dual  in  car  speakers  with  junc- 
tion box  and  transformer,  $19.95;  new  drive-way  en- 
trance and  exit  signs,  illuminated,  $18.75;  Burial  Cable, 
75^c  ft.;  Special  4  conductor  neoprene  cable,  6c  ft.; 
Super  Snaplite  fl.9  lenses  increase  light  25  per  cent, 
from  $150.00;  40  in.  Weatherproof  reflex  horns  com- 
plete, $39.75.  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  St.,  New  York  19,  N.  Y. 


NEW  EQUIPMENT 

FOR  THE  BEST  GOOD  SOUND,  PROJECTION 
EQUIPMENT,  and  All  SuppUes  for  Modern  The- 
atres, Everywhere,  at  Big  money  savings.  Satisfaction 
Guaranteed!  Write:  American  Theatre  Supply  Co., 
Inc.,  1504 — 14th  Ave.  At  E.  Pike,  Seattle  22,  Wash. 


COMPARE  AND  SAVE!  Beaded  soundscreens  49c 
loot;  Super-Lite  44c;  8500  CFM  blowers  $92.50;  New 
RCA  30  watt  theatre  amplifiers  $137.50;  What  do  you 
need?  Star  Cinema  Supply  Co.,  459  W.  46th  St.,  New 
York,  N.  Y. 


DRASTIC  REDUCTIONS  DESPITE  INFLATION. 

Replacement  parts  for  Simplex  40  per  cent  off;  Simplex 
BB  Movements,  $61.20;  Universal  splicers,  $4.25; 
Stereopticans,  $27.50;  Pump  type  extinguishers,  $6.95; 
Carbon  savers,  77c;  Jensen  12  in.  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95;  1500  Watt,  $5.95;  FUm  cabinets,  $3.95  section; 
Soundfilm  amplifiers  including  record  player,  $124.75; 
Exhaust  fans,  10  in.,  $10.79;  12  in.,  $13.75;  16  in., 
$18.15;  24  in.,  3  speed  pedestal  fans,  $69.50.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


STUDIO  AND  PRODUCTION  EQUIPMENT 

2000W  FRESNEL  STUDIO  SPOTS,  $57.50;  MR 
type  2000W  on  rolling  stand,  $99.50;  Used  Auricon 
Recording  outfit,  $495.00;  Neumade  35-mm..  Filmracks, 
76  in.  high,  $39.50;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recording  & 
Studio  Camera  with  rackover,  magazines,  6  fast  Astro 
lenses,  4  position  amplifier,  4  mikes,  power  supply,  etc., 
reduced — $3,750.00;  Western  Electric  Preview  Maga- 
zines, $395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.; 
W.  E.  35-mm.  Sound  Moviola,  $795.00;  Mitchell  Ply- 
wood Blimp,  $149.50;  Neumade  Automatic  Film 
Cleaners,  $159.50.  Send  for  Latest  Catalog.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  S2nd  St.,  New  York  19, 
N.  Y. 


ADVANCE  DATA 

On  Forthcoming  Product 

Every  Girl  Should  Be  Married  (RKO)  Principals: 
Cary  Grant,  Franchot  Tone,  Diana  Lynn.  Director, 
Don  Hartman.  A  comedy  about  a  small  town  girl 
who  comes  to  the  big  city  to  get  a  mate  and  succeeds 
in  ensnaring  a  handsome  bachelor  baby  doctor  after 
using  many  ruses. 

Interference  (RKO)  Principals :  Victor  Mature,  Lucille 
Ball,  Lizabeth  Scott,  Sonny  Tufts,  Lloyd  Nolan.  Di- 
rector, Jacques  Tourneur.  A  professional  football 
drama  involving  a  once-great  star  whose  heart  goes 
bad  on  him,  as  well  as  his  wife;  he  is  rescued  from 
oblivion  by  the  love  of  the  team's  girl  secretary. 

The  Lone  Wolf  and  His  Lady  (Col.)  Principals:  Ron 
Randall,  June  Vincent.  Director,  John  Hoffman.  When 
the  world's  third  largest  diamond  is  stolen  by  a 
gangster,  the  Lone  Wolf  is  arrested;  he  escapes  and 
)vith  the  aid  of  his  valet  captures  the  culprit. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST. 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmorc, 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,   Por4:l6nd  5,  Oregon. 


FOR  SALE — Theatre  complete  with  new  brick  build- 
ing, 400  seats,  only  theatre  in  fast  growing  oil  town 
Southern  Arkansas.  Require  $25,000  cash,  balance  of 
$20,000  over  five  years.  Reply  to  Post  Office  Box  1191, 
Texarkana,  Texas. 


TOLEDO,  OHIO  NEIGHBORHOOD  THEATRE; 

600  cushioned  seats  recently  installed;  Western  Elec- 
tric Sound;  new  booth  equipment.  No  good  for  chain 
or  absentee  operation,  but  excellent  opportunity  for 
energetic  couple  or  partners.  Box  755,  Showmen's 
Trade  Review,  1501  Broadway,  New  York,  N.  Y. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1,000.  1-74 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Showmen'i 
Trade  Review,  1501  Broadway,  New  York  18,  N.  I 


FOR  YOUR  BINGO  GAMES.  ControUed  or  un- 
controlled, die  cut,  play  right,  priced  right.  Samples  on 
request.  Premium  Products,  354  W.  44th  St.,  New 
York  18.  N.  Y. 


THEATRE  SEATING 


QUARTER  OF  A  MILLION  CHAIRS  sold  by  S.O.S. 

since  1926 — Here's  quality  and  low  price — 288  Andrews 
fully  upholstered  back,  boxspring  cushion,  good  as  is 
$4.95;  350  American  panel  back,  boxspring  cushion, 
rebuilt,  $5.25.  Plenty  others — get  Chair  Bulletin  IS. 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 


USED  EQUIPMENT 


PRICES  UNBEATABLE!  Simplex  rear  shutter 
double  bearing  spiral  gear  mechanisms,  rebuilt  like 
new,  $275.00;  Strong  50  ampere  lamphouses,  excellent, 
$250.00  pair;  Pair  DeVry  XD  projectors,  rebuilt  and 
complete,  $745.00;  Buy  nothing — Compare  our  pricei 
first!  Star  Cinema  Supply  Co..  459  W.  46th  St.,  New 
York,  N.  Y. 


PAIR  REBUILT  POWERS  6B  PROJECTORS 
with  soundheads,  $300.00,  Money  Back  Guarantee. 
P.   Sabo,  916  N.   W.   19th  Ave  ,  Portland,  Oregon. 


OUR  OFFICE  ISN'T  IN  OUR  HAT— but  in  a 
swell  new  building  to  serve  you  better — 22  years  of 
square  dealing.  Typical  values  complete  35-mm.  sound 
&  picture  equipment;  Dual  DeVry  ESF  2000  ft.  vrith 
amplifier,  speaker,  $595.00;  Holmes,  $695.00;  DeVry 
XDC  with  low  intensity  lamps,  $1995.00;  with  IKW 
arcs,  $2495.00;  closing  out  some  good  Simplex  heads, 
$69.50  up;  arc-lamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  S.O.S.  Cinema  Sup- 
ply Corp..  602  W.  S2nd  St..  New  York  19.  N.  Y. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  S  insertiona 
for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y. 


Misiiiiiiii^^ 


iliiiliiiillB^ 


Title  Registered  witli 


Featuring; 


Squipment 

for 
Sxploitation 


Regular  Features 


Ia  Section  Published 
iEvERY  Fourth  Week  by 
Jhowmen's  Trade  Review 


^  Architects'  Advisory  Council 
^  Projection  Advisory  Council 
^  Theatre  Advisory  Council 

Maintenance  Guide 
^  Projectionists'  Check  List 
^  Literature  Bureau 


11,  1948 


AARON  NADELl 
Technical  Editor 


Theatre  Equipment  &  Supply  Manufacturers' 
Association,  Inc. 

extends  to  you  a  very  personal 
invitation  to  attend  the 

Third  Annual  Tesma  Trade  Show 

to  be  held  at  the 

Jefferson  Hotel,  St.  Louis,  Mo. 
September  28-29-30,  1948 

Where  you  niay  inspect  the  latest  developments  in 
large  screen  theatre  television,  materials, 
furnishings,  equipment  and  supplies  for 
the  modern  theatre  and  drive-ins 
and  meet  with  and  discuss 
your  mechanical  require- 
ments with  the  men 
whose  business  it 
is  to  serve 
■  you. 


For  hotel  accommodations  address  Miss  Jeanette  Riordan 
Reservation  Dept..  Jefferson  Hotel,  St.  Louis.  Mo. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


THE  STRONG  ELECTRIC  CORPORAflON 


ANNOUNCES 
A  NEW, 
COMPLETE  LINE  OF 

High  Intensity 
Reflector  Type  Arc 

SPOTLAMPS 

FOR  THE 


ENTIRE  AMUSEMENT  FIELD 


A  variety  of  sizes  and  capacities  for  every 
requirement  from  the  small,  low  priced  port- 
able "Trouper"  model  for  night  clubs  to  the 
large,  versatile  "Big  Top"  lamp  for  stadiums. 


These  new  spotlamps  employ  as  a  light  source  the  proven  high 
intensity  reflector-type  lamp  used  universally  for  motion  picture 
projection.  This  high  intensity  reflector  principle  results  in  a  snow- 
white  light  in  such  tremendous  volume  9s  to  make  the  presentation 
fairly  sparkle. 

The  use  of  this  highly  efficient  light  source 
and  an  ingenious  two-element  variable  focus 
projection  lens  system  results  in  uniform 
lighting  efficiency  and  clean  sharp  edges  from 
a  head  spot  continuously  through  to  a  full 
flood.  Light  weight  construction  and  delicate 
balance  permit  one  hand  control  and  make  for 
easy  following  of  the  fastest  action.  The 
spotlamp  can  be  swung  through  to  a  full 
360-degree  horizontal  and  compressed  to 
angles  of  45  degrees  or  more. 

For  complete  details  and 
prices,  and  name  of  your 
nearest  dealer,  write 

THE  STRONG  ELECTRIC  CORPORATION 

24  CITY  PARK  AVENUE      •      TOLEDO  2,  OHIO 


These  spotlamps  are  equipped  with  a  color 
boomerang,  fading  iris,  ultra  violet  filters, 
and  automatic  carbon  feed.  The  masking 
control  has  both  vertical  and  horizontal  ad- 
justment blades  which  can  be  angled  at  45- 
degree  planes  from  normal. 

The  low  power  requirements  reduce  pro- 
jection room  temperatures  and  make  the  use 
of  large  motor  generators  unnecessary,  since 
only  a  small  rectifier  is  required  for  the  arc 
power. 


The  World's   Largest  Manufacturer 
of  Projection  Arc  Lamps 


See  our  exhibit  at  the  TESMA  show 
Jefferson  Hotel,  St.  Louis,  Mo. 
Sept.  28-29-30,  Booth  No.  54 


THE  STRONG  ELECTRIC  CORPORATION 

24  CITY  PARK  AVENUE,  TOLEDO  2,  OHIO 

Please  send  free  literature  on  Strong 
spotlamps. 


NAME   

FIRM  

STREET   

CITY  AND  STATE. 


National  Carbon  Company,  Inc. 
presents: 


At  Meeting  of  Theatre  Equipment 
and  Supply  Manufacturers ...  and 
Theatre  Equipment  Supply  Dealers 


— ^  ^kEE  "Carbon  Arc  Projection"— 15  minutes  of  vivid  fast- 
C  fmoving  Technicolor— the  first  movie  ever  produced  to  show  the 

^*tr15at .  . .  why  . . .  and  how  of  the  High  Intensity  Carbon  Arc.  World 

premiere  at  2  P.M.,  September  30,  in  the  Hotel  Jefferson,  St.  Louis, 

Missouri. 

Or  write  for  our  colorful  folder,  "Carbon  Arc  Projection,"  which 
spotlights  the  high  points  of  the  picture  and  explains  how  to  obtain 
35mm  and  l6mm  prints  for  special  showings!  See  address  at  right. 


NATIONAL 
CARBON  COMPANY,  INC. 

Room  1328,  30  East  42nd  Street 
New  York  17,  N.  Y. 

Unit  of  Union  Carbide 
and-  Carbon  Corporation 

[!BH 


Joint  Council  Report. 


Box-Off  ice  Belongs 
On  Sidewalk  L  ine 

Councils  Discuss  Best  Theatre  Design  for  Effective  Exploitation;  Favor 
All-Glass  Doors,  and  Spacing  of  Poster  Cases  by  Decorative  Surfaces 


What  is  the  best  location  for  the  box- 
office  from  the  point  of  view  of  bringing 
in  patronage?  Is  there  any  type  of  en- 
trance door  more  helpful  than  others  in 
attracting  patronage,  and  if  so  which 
type?  Is  the  cash  value  of  outside  poster 
exploitation  worth  more  or  less  to  the 
owner  than  the  income  from  a  refresh- 
ment counter  t®  the  sidewalk  at  the  same 
location?  What  are  the  most  effective 
methods  of  arranging  lobby  displays? 

Following  is  a  joint  report  on  these 
questions  and  related  details.  The  deci- 
sions reported  are  those  of  STR's  Archi- 
tects Advisory  Council  and  Theatre  Ad- 
visory Council. 

Most  effective  use  of  attraction  boards 
and  their  changeable  letters  was  excluded 
from  the  discussion  because  the  Theatre 
Advisory  Council  has  already  given  its 
opinions  on  those  points  (STR  for  Sep- 
tember 13,  1947,  Page  E-5);  and  is  on 
record  as  favoring,  by  a  majority  of  more 
than  two-thirds,  the  use  of  large-size  at- 
traction boards,  with  letters  of  more  than 
one  size  and  more  than  one  color.  The 
Theatremen  at  that  time  also  endorsed 
animated  displays  for  exploitation;  as  well 
as  sound  trucks,  public  address  and  lobby 
tripods  wherever  local  regulations  permit. 

Currently,  both  Theatremen  and  Archi- 
tects confined  their  attention  to  matters 
more  basic  to  theatre  design,  considered 
from  the  point  of  view  of  exploitation 
value. 

Box  Office  Details 

a  majority  of  over  two-thirds  of  all  the 
Councilors  participating  feel  that  the  box 


office  belongs  on  the  sidewalk  line.  The 
Theatre  Executives  are  most  emphatic  on 
this  point;  far  more  than  two-thirds  of 
them  endorse  this  location.  Among  the 
Architects,  only  an  even  fifty  per  cent 
express  the  same  preference.  The  other 
half  of  the  Architects  Council  is  divided 
between  those  who  favor  putting  the  ticket 
window  inside  the  lobby  and  those  who 
maintain  that  its  location  depends  on  "the 
size  and  orientation  of  the  theatre,"  or 
"the  location  of  the  theatre  in  the  block 
and  traffic  conditions,"  or  "the  design  of 
the  lobby"  and  so  on. 

Exactly  where  on  the  sidewalk  line 
should  the  box  office  be  placed?  On  this 
question  there  was  no  really  clear-cut  de- 
cision. Among  the  Theatremen  a  large 
plurality  favor  location  in  the  center  of 
the  entrance  way;  among  the  Architects 
a  smaller  plurality  hold  the  reverse  view. 
In  both  Councils  a  substantial  vote  main- 
tains that:  "It  all  depends."  The  width  of 
the  entrance  way,  whether  or  not  the 
theatre  is  located  on  a  corner,  the  desira- 
bility or  the  reverse  of  splitting  traffic, 
are  among  the  factors  cited  as  determining 
whether  the  box  office  should  be  placed 
in  the  center  of  the  entrance  or  to  one  side. 

The  following  detail  is  perhaps  note- 
worthy: although  most  of  the  Councilors 
who  favor  putting  the  box  office  to  one 
side  did  not  specify  which  side;  those  that 
did,  without  exception,  preferred  the  right 
side  of  the  entrance. 

The  number  of  Councilors  who  endorse 
recessing  the  box  office  back  of  the  side- 
walk line  or  putting  it  anywhere  inside  the 
lobby  are  comparatively  few.  Even  the 

 COUNCILS'  MEMBERSHIP  _ 


provision  of  a  supplementary  indoor  box 
office  for  bad  weather  use  by  theatres  lo- 
cated in  inclement  climates  does  not  win 
majority  approval.  A  number  of  the  mem- 
bers do  offer  a  compromise  solution  to  the 
problem  of  bad  weather — a  single  box  office 
with  windows  opening  both  on  the  street 
and  into  the  lobby,  with  indoor  sales  only 
when  weather  conditions  require.  But 
those  who  favor  this  practice  are  also  far 
from  a  majority  on  either  Coimcil;  and 
against  it  a  number  of  other  Councilors 
point  out  that  if  tickets  are  sold  indoois 
the  entrance  doors  cannot  be  closed  when 
a  line  forms. 

Poster  Cases  vs.  Refreshments 

Are  poster  frames  on  the  facade  of  the 
theatre  so  important  as  a  means  of  attract- 
ing patrons  that  space  cannot  be  spared 
for  a  concession  counter  window?  Or  is 
the  concession  counter  more  valuable  than 
the  advertising? 

A  strong  plurality  of  the  joint  member- 
ship think  the  refreshment  counter  brings 
in  more  income  than  the  poster  case.  But 
a  substantial,  although  smaller,  group 
think  it  does  not.  A  third  group  feel  that 
it  all  depends;  and  some  Councilors  sug- 
gest designing  the  facade  to  make  room 
for  both  sales  counter  and  poster  case. 
In  this  matter  the  two  Councils  have 
different  views;  for  an  absolute  majority 
of  the  Theatremen  participating  consider 
that  the  refreshment  sales  would  be  worth 
more  to  the  theatre  than  the  box  office 
sales  resulting  from  posters  occupying  the 
same  wall  space,  while  among  the  Archi- 
(Continued  on  Page  E-15) 


ROGER  ALLEN,  Grand  Rapids,  National  Bank 
BIdg.,  Grand  Rapids,  Mich. 

LEONARD  ASHEIM,  5  Sheldon  Terrace,  New 
Haven,  Conn. 

MYLES  E.  BELONGIA,  611  N.  Broadway,  Mil- 
waukee 2,  Wise. 

ARMAND  CARROLL,  Armand  Carroll  and  Wm, 
J.  Stephenson,  262  S.  15th  St.,  Philadelphia, 
Pa. 

HORACE  G.  COOK,  RD  No.  2,  Dallas,  Pa. 

GEORGE  L.  DAHL,  1920'/2  Main  St.,  Dallas, 
Tex. 

COLLINS  C.  DIBOLL,  Diboll-Kessels  &  Associ- 
ates, Baronne  BIdg.,  New  Orleans  12,  La, 

DREW  EBERSON,  John  &  Drew  Eberson,  2  W. 
47th  St.,  New  York  19,  N.  Y. 

LEON  M.  EINHORN,  Einhorn  &  Toole,  93  State 
St.,  Albany  7,  N.  Y. 

HUGH  GIBBS,  441  E.  1st  St.,  Long  Beach,  Calif, 
HUGO  K.  GRAF,  2825  Olive  St.,  St.  Louis,  Mo, 

ROLAND  TIP  HARRISON,  Wetherell  &  Harri 
son.  Shoos  BIdq.,  Des  Moines,  la. 


WALTER  HESSE,  Block  &  Hesse,  18  E.  41st  St 
New  York,  N,  Y, 

TALMADGE  C.   HUGHES,   120  Madison  Ave 
Detroit  26,  Mich. 

KARL  KAMRATH,  MacKie  &  Komrath,  2713 
Ferndale  PI.,  Houston  6,  Tex. 

W.  H.  LEE,  16  S.  Broad  St.,  Philadelphia,  Pa, 

FRED  J.  MACKIE,  Jr.,  MacKie  &  Kamrath, 
2713  Ferndale  PI.,  Houston  6,  Tex, 

MERLE  ROBERT  MAFFIT,  F,  &  Y,  Building  Ser- 
vice, 328  E,  Town  St,,  Columbus  15,  O. 

R.  W.  NAEF,  536  Eastview  St.,  Jackson  26, 
Miss. 

URBAN  F.  PEACOCK,  1012  N,  3rd  St,,  Mil- 
waukee 3,  Wise, 

CARL  W.  SCHUBERT,  Boyum,  Schubert  & 
Sorenson,  Hoeschler  BIdg.,  La  Crosse,  Wise, 

RAYMOND  B.  SPENCER,  First  Nat'l  Bank  BIdg,, 
Memphis,  Tenn, 

BERNARD  B.  SPIGEL,  Dickson  BIdg,,  Norfolk, 
Va. 

HAROLD  SPITZNAGEL,  Sioux  Falls,  S.  Dak. 
ROBERT   LAW  WEED,    1527    Du   Pont  BIdg., 
Miami  32,  Flo, 


C.  B.  AKERS,  Griffith  Theatres. 
K.  F.  ANDERSON,  W.  S.  Butterfield  Theatres, 
J.  H.  ELDER,  Interstate  Circuit. 
MARVIN  FOX,  Evergreen  Theatres. 
EMANUEL     FRISCH,     Randforce  Amusemer>t 
Corp. 

MELVIN  C.  GLATZ,  Fox  Inter-Mountain  The- 
atres. 

HARRY  J.  GLENN,  Wm.  K.  Jenkins  Theatres, 
HERMAN  R.  MAIER,  Warner  Brothers  Circuit. 
R.  H.  McCULLOUGH,  National  Theatres, 
HARRY  MOSCOWITZ,  Loew  s  Ine, 
SAMUEL  ROSEN,  Fabian  Theatres, 
FRANK  D.  RUBEL,  Wometeo  Theatres, 
LEONARD  SATZ,  Century  Circuit, 
RALPH  C.  STEVENS,  Western  Mass,  Theatres, 
BILL  TONEY,  Tri-States  Theatre  Corp. 
EDWARD  TOPHAM,  JR.,  T.  &  D,  Jr.  Enterprises, 
Inc. 

CLAYTON  TUNSTILL,  Maico  Theatres. 
R.  VAN  GETSON,  Balaban  &  Katz  Corp, 
JULES  S.  WOLFE,  Famous  Players  Canadian. 


E-6 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Equipment  Items  for  Exploiting 
Both  Theatre  and  Refreshments 

Many  and  Varied  Facilities  Advertise  Theatre  and  Program  at  Distance, 
Medium  Distance  and  Close  By;  Moving  Displays  Compel  Attention 


Huge  size,  color 
and  light  enable 
this  sign  board 
outside  a  Califor- 
nia drive-in  to 
catch  the  eye  of 
hurrying  motorists 
as  they  approach 
with  its  message 
of  gaiety  and 
glamor.  Medium- 
distance  exploita- 
tion is  effected  by 
the  large  Wagner 
attraction  board 
with  its  appealing 
17-inch  and  10- 
inch  plastic  letters 
in  translucent  red 
and  blue. 


To  catch  the  attention  of  passersby,  and 
to  create  in  them  the  mood  to  be  enter- 
tained, are  eternal  needs  of  showmanship 
that  have  inspired  the  invention  of  thou- 
sands of  devices.  A  few  of  the  more  mod- 
ern contrivances  for  achieving  those  pur- 
poses are  pictured  here.  They  embody 
resources  of  light,  color  and  motion,  un- 
usual appearance  or  decorative  beauty. 
They  appeal  to  the  potential  patron  who 
is  a  mile  away  and  to  the  one  who  is  pass- 
ing in  front  of  the  door.  All  of  them  in 
their  various  ways  shout:  "Come,  come, 
here  is  the  show!" 

And  make  it  sound  exciting! 

The  huge  El  Monte  sign  board  pictured 
at  the  upper  left  of  this  page  meets  the 
requirements  of  catching  the  eyes  of  hur- 
rying motorists  from  a  distance — and  of 
conveying  the  excitement  of  its  message 
at  a  glance.  It  was  built  for  the  drive-in 
at  El  Monte,  California,  by  B.  F.  Shearer 
of  Los  Angeles.  Huge  size,  color,  light  and 
attention-compelling  design  enable  this 
sign  board  to  fulfill  its  requirements. 

But  the  sign  board  performs  only  the 
first  part  of  the  requirements  of  exploita- 
tion. Another  message  remains  to  be  con- 
veyed to  the  hurrying  motorist — what  is 
playing?  This  involves  exploitation  from 


Animated  display  turntable,  synchronized 
with  lights,  sound  or  audience  participation 
push-button,  compels  attention. 


medium  distance.  Accordingly,  the  El 
Monte  is  equipped  with  a  Wagner  attrac- 
tion board  30  feet  wide,  carrying  Wagner 
letters  in  appealing  red  and  blue  trans- 


Torch-spired  tower  beckons  from  afar;  un- 
usual facade  faced  in  gleaming  floor  tile  pro- 
vides landmark  medium-distance  exploitation. 

lucent  plastic.  The  larger  letters  are  17 
inches  high,  the  smaller  ten  inches — both 
of  them  large  enough  to  deliver  their  mes- 
sage to  the  driver  of  a  fast-moving  car, 
and  attractive  enough  to  make  him  read  it. 

These  identical  functions  of  appealing  to 
the  passing  motorist  are  achieved  by  dif- 
ferent devices  in  the  design  of  Interstate's 
Circle  Theatre,  pictured  in  the  center  of 
this  page.  This  is  an  indoor  house,  located 
in  open  country  at  a  highway  intersection, 
near  Dallas,  Texas.  It  must  draw  patron- 


age from  considerable  distances.  J.  H. 
Elder,  Interstate  executive  and  member 
of  STR's  Theatre  Advisory  Council,  want- 
ed a  landmark  design — unforgettable. 

Hence  the  name  tower  was  made  89 
feet  high.  At  the  top  is  blue,  rose  and 
white  tubing  that  appears  to  rotate  at 
night.  Color,  motion  and  conspicuousness 
are  combined  in  this  tower.  Further  to 
facilitate  exploitation  from  a  distance,  the 
name  sign  was  made  42  feet  high.  For 
medium-distance  exploitation  the  Circle 
relies  largely  on  the  highly  unusual  ma- 
terial used  for  the  facade  above  the  mar- 
quee, and  the  forward  portions  of  the  side 
walls — flooring  tile.  It  has  the  added  ad- 
vantages of  extreme  durability,  colorfast- 
ness  and  easy  maintenance.  From  the 
point  of  view  of  exploitation,  its  gleaming 
color  combinations  are  as  striking  and  un- 
forgettable from  medium  distance  as  the 
name  tower  from  afar. 

Pictured  at  the  bottom  of  this  page  are 
two  devices  for  catching  the  attention  of 
persons  passing  close  by  the  theatre.  They 
embody,  respectively,  the  eye-catching 
qualities  of  attractive  appearance,  and  of 
animated  motion.  At  the  right  is  shown 
one  model  of  the  latest  of  all  poster  cases, 
just  announced:  The  Aluminex,  produced 
by  Theatre  Specialties,  Inc.,  and  marketed 
through  National  Theatre  Supply.  To  as- 
sure that  its  attractive  appearance  will  be 
permanent  it  is  made  of  aluminum  in  one- 
piece  construction.  It  embodies  the  latest 
mechanical  improvements  of  concealed, 
sag-proof  hinging  and  rubber-mounted 
glass,  and  evenly  distributed  lighting  from 
sources  that  are  completely  invisible  be- 


Permanently  attractive  new  poster  cases  of 
one-piece  aluminum,  flawlessly  illuminated, 
exploit  the  show  to  passersby. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


E-7 


hind  the  frame.  Other  models  include  cases 
for  recess  or  surface  mounting,  easel  type 
cases,  photo  cases  and  insert  frames,  in 
sizes  from  40"  x  80"  to  3"  x  10",  with  or 
without  built-in  illumination.  The  attrac- 
tive appearance  of  these  poster  cases  and 
their  wide  variety  of  sizes  fit  them  for 
very  varied  placement  and  application  in 
closeup  exploitation  of  the  show. 

Motion  is  as  valuable  in  catching  atten- 
tion at  close  distance  as  at  far  and  medium 


distances.  To  assist  the  poster  frames, 
easels  and  close-up  devices  in  their  work 
of  luring  the  eye  the  Andrews  and  Perillo 
animation  turntable,  here  pictured,  can 
be  mounted  on  the  sidewalk  line  or  above 
the  marquee  or  wherever  attention-catch- 
ing motion  is  needed.  These  turntables 
come  in  three  models,  operating  at  speeds 
of  from  2  to  3  ¥2  revolutions  per  minute, 
and  can  be  pre-set  to  stop  from  twice  to 
12   times   in  each  revolution.  They  can 


carry  displays  ranging  from  10  to  500 
pounds,  depending  on  the  model  selected 
and  whether  the  device  is  set  for  stops  or 
for  no  stops.  By  means  of  accessories  the 
stopping  time  can  be  adjusted  to  any 
length  desired,  and  the  action  of  the  turn- 
table can  also  be  synchronized  with  light- 
ing cycles  or  with  a  phonograph  record, 
or  wired  to  an  audience-participation 
push-button.  Driving  motors  are  induction 
types,  for  110  volts,  60-cycle  a.c. 


Exploitation  and  Sales  Are  Combined  In  Modern  Refreshment  Vending  Devices, 
Which  Advertise  Their  Wares  In  Addition  to  Heating  or  Cooling  Them 


The  modern  theatreman  emphasizes  sale 
of  refreshments  as  well  as  tickets,  and 
draws  a  subtantial  income  from  both 
sources;  therefore  both  commodities  need 
to  be  exploited  for  maximum  revenue. 
Modern  refreshment  vending  devices  have 
exploitation  built  into  them,  in  the  form 
of  attractive,  appetizing  appearance,  which 
is  fully  as  important  to  their  practical 
uefulness  as  refrigeration  or  heating  coils. 

The  vending  device  must  of  course  per- 
form its  mechanical  operations  satisfac- 
torily— warm  ice  cream  or  cold  popcorn 
won't  sell  well — and  also  economically.  It 
should  be  designed  for  minimum  labor  re- 
quirements, minimum  space  requirements, 
and  maximum  turnover  during  rush  per- 
iods. It  should  need  a  minimum  of  main- 
tenance. But  all  these  qualities  will  not 
meet  the  theatreman's  needs  if  the  device 
does  not  evoke  appetite  and  promote  sales 
by  its  appearance. 

As  far  as  the  show  is  concerned  exploi- 
tation is  mostly  an  outdoor  matter;  while 
the  mechanical  facilities  through  which 
the  promised  entertainment  is  delivered 
are  located  indoors,  in  the  projection  room 
and  elsewhere,  and  are  not  directly  as- 
sociated with  the  exploitation.  Exploita- 
tion can  be  excellent  and  projection  poor, 
or  vice  versa.  But  in  modern  refreshment 
sales  the  device  that  exploits  the  merchan- 
dise and  the  one  that  processes  or  delivers 
it  are  for  most  part  the  same.  The  theatre- 
man  in  making  his  selection  cannot  con- 
sider good  exploitation  apart  from  good 
mechanical  performance;  the  mechanism 
he  buys  must  meet  both  requirements. 

Three  1948-model  refreshment  vendors, 


Self-luminous  letter- 
ing easily  visible  in 
the  darkened  theatre 
or  drive-in  exploits 
the  refreshments  sold 
via  these  "Walky- 
Teria"  units.  They 
are  insulated  for  eith- 
er hot  or  cold  food 
and  beverages,  in- 
cluding coffee,  frank- 
furters, chile,  tamales, 
soup,  beans,  peanuts; 
and  cold  drinks,  beer, 
fruit  juices  and  dairy 
products.  Hot  -  sale 
units  are  pre-heated 
by  a  built-in  electrical 
element. 


designed  to  combine  good  exploitation 
with  effective  mechanisms  are  pictured  on 
this  page.  At  upper  right  is  the  very  new 
Icecreamolator  just  placed  on  the  market 
by  Drincolator  Corp.  It  is  a  refrigerating 
unit  the  whole  top  of  which  is  a  display 
piece  for  ice  cream.  The  merchandise  thus 
displayed  is  not  allowed  to  become  warm. 
Mechanics  and  exploitation  are  effectively 
combined;  the  exposed  confections  are 
kept  at  freezing  temperature  at  all  times 
through  the  medium  of  cold  zone  located 
over  a  subzero  plate.  The  result  is  that 
they  remain  firm  and  hard  in  appearance, 
and  appetizing  when  purchased.  The  re- 
mainder of  the  cabinet  constitutes  a  deep 
freeze  compartment  for  storage  of  reserve 
supplies,  with  a  capacity  of  five  cubic  feet. 

The  Icecreamolator  cabinet  is  built  of 
one-piece,  heavy  gauge  steel  with  snow- 
white  exterior  finish,  black  base  and 
gleaming  chrome  hardware.  Insulation  is 
provided  by  four  inches  of  Fibreglass.  The 


appetite  of  the  prospective  customer"  ac- 
cording to  the  manufacturer,  while  the  in- 
terior mechanism  incorporates  a  hot  blast 
forced  air  heating  system  to  assure  that 
the  corn  will  be  delivered  hot  at  all  times. 


Popcorn  is  made  attractively  visible  from 
every  direction  by  this  brilliantly-illuminated, 
plastic-sided  Pronto  Junior  corn  warmer. 

compressor  is  silent  in  action,  hermetically 
sealed  in  oil,  and  carries  a  5-year  replace- 
ment guarantee.  The  motor  is  1/3  h.p.,  110 
volts,  60  cycle. 

As  the  Icecreamolator  is  designed  to 
display  ice  cream  attractively  while  keep- 
ing it  cold  the  Pronto  Junior  Pop  Corn 
Warmer  pictured  in  the  center  of  this  page 
is  intended  to  present  pop  corn  attractively 
while  keeping  it  hot.  The  clear  plastic 
case,  which  reveals  the  merchandise  to  be 
sold  visible  and  unwrapped,  "whets  the 


Attractively  displayed  ice  cream  is  kept  cold 
and  firm  by  the  cold  zone  and  subzero  plate 
of  this  new  Icecreamolator.  Interior  of  cab- 
inet is  a  deep-freeze  unit  of  5  cu.  ft.  capacity. 

Containers  of  every  size  are  quickly  filled 
by  pulling  the  finger-tip  knob  forward. 
Brilliant  illumination  is  built  in,  the  letter- 
ing and  decorative  design  are  brightly  col- 
orful, the  four-side  plastic  construction 
makes  both  lettering  and  merchandise 
clearly  visible  from  every  direction.  Di- 
mensions are  16"  square  by  35"  high. 

Self-luminous  signs  exploit  the  refresh- 
ments offered  by  the  "Walky-Koffee"  pic- 
tured at  the  bottom  of  this  page  and  by 
its  companion  "Walky-Teria"  units,  to 
make  them  readily  visible  in  the  darkened 
theatre,  or  in  a  drive-in.  These  "-terias" 
are  designed  to  serve  hot  foods  such  as 
coffee,  frankfurters,  chili,  tamales,  soup, 
beans  and  peanuts;  and  cold  refreshments 
such  as  soft  drinks,  beer,  fruit  juices  and 
dairy  products.  Constructed  of  aluminum 
for  light  weight,  they  are  insulated  to  pre- 
serve internal  temperature  and  have  built- 
in  coils  for  pre-heating. 


Exploiting  Ticket  Sales: 


Design  Spotlights  The 


Box  office,  above,  focusses  all  attention  by  standee.  Bright  artificial  flowers,  below,  take 
protruding  position,  contrast  between  its  away  the  usual  ugliness  of  projection  ports; 
shining  materials  and  rugged  stone  of  the  auditorium  floor  is  permanently-colored  con- 
facade,  and  lighting  pattern.  Foyer,  right,  crete;  special  exhausts  make  last  ten  rows 
has    adjustable    sliding    panels    above    the  a  comfortable  smoking  section. 


Box  Office 


Famous-Players  Canadian's 

NORTOWN 

Toronto,  Ontario 

Built  under  direction  of  Jules  Wolfe, 
Famous  Players  Canadian  technical  chief 
and  member  of  STR's  Theatre  Advisory 
Council,  Toronto's  new  Nortown  Theatre 
has  a  facade  elaborately  designed  to  draw 
attention  to  the  point  where  tickets  are 
sold. 

The  theatre  boasts  other  striking  fea- 
tures also.  One  is  found  at  the  rear  of  the 
auditorium,  where  the  unavoidably  ugly 
pattern  of  projection  and  viewing  ports 
is  obscured  by  banks  of  richly  colored 
artificial  flowers.  Still  others  will  be  de- 
scribed below. 

The  outside  of  the  theatre,  however,  is 
built  around,  and  stresses,  the  idea  of  buy- 
ing tickets. 

Four  different  devices  emphasize  the 
ticket  window.  It  is  thrust  forward  to  the 
sidewalk  line  at  the  tip  of  a  long,  curving 
peninsula.  It  forms  the  exact  center  of  the 
sweeping,  semi-circular  curve  of  the  mar- 
quee. These  design  elements  in  turn  are 
reinforced  by  similar  patterns  of  white 
incandescent  lighting.  Finally,  there  is  a 
deliberate  and  strong  contrast  of  struc- 
tural materials.  The  facade  above  the  mar- 
quee is  finished  in  limestone.  To  the  left 
of  the  entrance  it  is  faced  with  rubble 
stone  laid  in  narrow  horizontal  courses  to 
produce  a  rugged  country  impression.  But 
the  box  office  peninsula  is  all  stainless 
steel,  shining  glass  and  polished  marble; 
and  trimmed  with  silver-plush  window 
draperies  pleated  vertically. 

The  all-glass  entrance  doors  previde  a 
clear  and  inviting  view  of  the  lobby,  while 
the  design  features  of  the  box  office  shout: 
"Here  is  where  you  get  the  ticket." 

Patrons  who  accept  the  invitation  find 
still  other  features  inside.  Foyer  and 
rotunda  are  lighted  from  behind  free-form 
plaques  that  float  in  space  and  present  a 
different  contour  from  every  viewing 
angle.  Auditorium  lighting  is  entirely  in- 
direct and  its  sources  invisible.  Sources 
of  air  conditioning  are  also  invisible. 

The  Venetian  red  of  the  auditorium 
floor  is  integral  in  the  concrete;  it  will 
never  grow  shabby  or  need  repainting. 
Standee  and  aisle  carpet,  and  the  uphol- 
stery of  the  950  chairs,  present  a  color 
scheme  of  warm  beige,  cinnamon  brown, 
blue,  and  chartreuse  green.  Screen  cur- 
tains are  silver  plush;  proscenium  valance, 
side  drapes,  masking  legs  and  borders 
coral  plush;  exit  door  draperies  turquoise 
plush.  These  last,  and  the  valance  draper- 
ies of  the  box  office  penisula,  were  de- 
signed and  supplied  by  Novelty  Scenic 
Studios  of  New  York. 

Projection  and  sound  equipment  is  Sim- 
plex; the  lamps  Peerless  Magnarcs;  the 
generator  is  by  Hertner;  marquee  letters 
are  Adlers. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


E-9 


BEFORE  YOU 

INVEST 

DONT  INVITE  TROUBLE 

Be  sure  the  lamps  you  buy  have  a  proven  performance  record  .  .  .  will  stand  up  without 
constant,  expensive  replacement  of  parts.  Investigate  the  reputation  and  integrity  of  the 
maker.  Be  sure  that  he  will  be  there  to  furnish  parts  and  render  service  when  you  need  them. 
Demand  a  list  of  users  and  then  ASK  the  men  who  own  them. 


\ 


FOR  DRIVE-INS  AND  LARGE  THEATRES 

THE  STRONG  MOGUL 

70-AMPERE     •  40-VOLT 

PROJECTION  ARC  LAMP 

Projects  15,000  lumens  —  the  maximum  that  film  will  accept 
without  damage  —  providing  a  brilliant  picture  on  48-foot  and 
larger  screens  with  all  details  clearly  visible  500  feet  or  more  from 
the  screen. 

It  is  wasteful,  as  well  as  futile  to  burn  more  than  70  amperes  in 
any  reflector  lamp,  or  twice  the  current  in  condenser  lamps. 

STRONG  SINGLE  PHASE  80-AMPERE  TUBE  RECTIFIER 


\ 


FOR  SCREENS  UP  TO  18  FEET  IN  WIDTH  \^ 

THE  STRONG  UTILITY 
1  K.W.  HIGH  INTENSITY 
PROJECTION  LAMP 

delivers  twice  the  liglit  of  the  low  intensity  lamp.  There  are  more  Strong-mode 
D.C.  1  K.W.  lamps  used  today  than  all  other  makes  of  1   K.W.  lamps  combined! 


As  the  only  lamps  produced  complete  within  one  factory. 

Strong  projection  arc  lamps  can  be  so  engineered  as  to 

obtain  the  finest  screen  results. 

Prices  are  the  lowest  of  any  lamps  in  their  class. 

Strong  lamps  assure  longest  life,  some  built  25  yea:s  ago 

are  still  working  every  day. 

Strong  lamps  are  most  simple  in  operation  and  require  less 
attention.  Having  fewer  parts,  there  is  also  less  possibility 
of  failure. 

Use  coupon  to  obtain  free  literature  or  demonstration. 


SEE  OUR  EXHIBIT 

at  the  TESMA  Show 
Jefferson  Hotel 
St.  Louis,  Mo. 
Sept.  28-29-30— Booth  No.  54 


THE  STRONG  ELECTRIC  CORPORATION 

The  World's  Largest  Manufacturer  of  Projection  Arc  Lamps 
87  City  Park  Avenue,  Toledo  2,  Ohio 

□  I  would  like  a  demonstration  of  Strong  Lamps  in  my  theatre,  without 
cost  or  obligation 

□  Please  send  free  literature  on  the: 

n  Mogul  Lamp,    □  Utility  Lamp,    □  Strong  Rectifiers,    □  Strong 
Reflectors,  □  Strong  Arc  Spotlamps 

NAME   

THEATRE  

STREET       

CITY  AND  STATE    


E-10 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


WHY 


WAGNER  LETTERS  and  FRAMES 
ARE  PREFERRED  ABOVE  ALL  OTHERS 


TWIN  OPEN  AlW 
THEATRE 


I  NOW! 

EliROi  FtiTNN-ANN  SHE 


IDAH 


WAGNER 

TRANSLUCENT 
PLASTIC  LETTERS 

Exclusive  Patented  slotted  method  of  mounting  pre- 
vents freezing  to  sign,  assures  complete  safety. 
Shock-Proof.    60%  stronger. 

Wide  range  of  sizes,  4",  8",  10",  17",  permits  doubling 

effectiveness  of  display. 
Gorgeous,  deep,  jewel-like  colors  .  .  .  red,  green,  blue, 

amber,  black  ...  go  all  the  way  through. 
No  Maintenance. 

WAGNER 

WINDOW-TYPE  FRAMES 

Permit  openings  of  any  dimensions  in  ONE  panel,  make 
it  unnecessary  to  join  together  a  series  of  small  signs. 

Most  economical  maintenance.  Lamps,  neon  and  glass 
replaced  in  any  section  without  disturbing  other 
portions  and  without  removing  frames. 


WAGNER  SLOTTED  ALUMINUM  LETTERS 

More  sizes  than  offered  by  any  other  line,  4",  6",  8", 
10",  12",  16",  24",  30".  Many  styles  and  colors. 

WAGNER  LOBBY  DISPLAY  UNITS 

24",  36",  and  48"  sections  combine  to  make  any 
length. 

WAGNER  LETTER  MOUNTING  STRIP 

Stainless  steel.  No  wiring  required. 

WAGNER  TRANSPARANCIES  AND  FRAMES 

Full  colored  photos  of  all  stars,  in  any  size,  for 
marquee  or  lobby. 


USE  : 
COUPON  I 
FOR  BIG  : 
CATALOG : 

ON  : 

EFFECTIVE : 
SHOW  : 
SELLING  : 


218    S.    Hoyne  Avenue 
CHICAGO    12,  ILL. 


WAGNER  SIGN  SERVICE,  INC 

218  S.  Hoyne  Avenue  Chicago  12,  II 

Please  send  big  free  catalog  on  Wagner  Theatre  display  equip- 
ment, the  largest  line  in  the  world. 

Name   

Theatre  

Street  _  

City  and  State  


SEE  OUR 
EXHIBIT 

at  the 

TESMA  SHOW 

Jefferson  Hotel 
St.  Louis,  Mo. 
Sept.  28-29-30 
Booth  Nos.  47  b  48 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


E-11 


Theatre  Designed  to  Delay  Obsolescence 

Plans  for  the  Richfield,  Richfield,  Minn.,  Based  on  Conscious  Effort  to  Foresee  Future  Trend 


A  fresh,  functional  approach  to  theatre 
design,  deviating  in  many  respects  from 
the  pattern  of  the  last  15  years,  is  evident 
throughout  the  Richfield  Theatre,  located 
in  the  suburb  of  that  name  directly  south 
of  Minneapolis.  The  900-seat  house  was 
planned  with  the  idea  not  only  of  attract- 
ing patronage  from  its  own  community  of 
small  middle-class  homes,  but  also  from 
the  residential  sections  of  the  neighbor- 
ing city. 

The  exterior  of  the  Richfield  was  de- 
signed according  to  a  deliberate  effort  to 
try  to  foresee  the  trend  in  modern  thea- 
tre architecture  and  thus  delay  obso- 
lescence. Fluorescent  glass  walls  above 
the  canopy  serve  as  attraction  boards. 
These  walls  are  simply  the  upper  portion 
of  two  of  the  walls  of  the  lobby.  The 
canopy  protects  the  entrance  against  rain 
and  snow  and  provides  easy  access  to  the 
attraction  spaces  and  their  Wagner  change- 
able letters.  The  canopy  continues  around 
the  side  and  rear  of  the  house,  where  a 
tree  grows  through  it.  Garden  seats  flank 
the  trunk  of  the  tree,  while  the  nearby 
wall  is  expected  to  support  a  curtain  of 
Boston  ivy.  During  warm  months  the 
flower  bed,  here  pictured  in  the  lounge,  is 
extended  outdoors.  Just  above  the  canopy, 
at  the  base  of  the  glass  walls,  are  metal 
troughs  which  in  winter  catch  the  con- 
densation from  the  glass  and  in  summer 
are  used  as  flower  boxes. 

The  theatre  is  set  back  17  feet  from  the 
property  line.  Bedford  stone  and  rubble 
are  combined  on  the  facade;  other  ex- 
terior walls  are  of  plastered  concrete 
block  and  rock-faced  ashlar.  Entrance 
doors  are  wood  and  glass,  and  the  poster 
frames  alumalited  metal. 

Double-Purpose  Luminaire 

In  the  lobby  a  tall,  ultra-modernistic 
ceiling  fixture  bearing  exposed  Circline 
fluorescent  tubes  illuminates  both  the 
lobby  and  the  glass-wall  attraction  boards. 
Lobby  walls  present  a  variegated  aspect. 
The  wall  containing  the  entrance  doors  is 
finished  in  natural  wood.  The  one  separat- 
ing the  lobby  from  the  interior  of  the  thea- 
tre is  painted  light  green,  and  its  doors 
are  covered  with  patterned,  dark  green 
wall  paper.  The  pattern  of  this  paper  is 
reproduced  in  enormous,  blown-up  dupli- 
cates which  constitute  the  mural  decora- 
tions on  the  two  side  walls.  Except  for 
these  murals,  side  walls  are  dark  green. 

The  wall  paper  and  green  paint  are 
repeated  in  the  foyer.  Carpeting  begins 
in  the  foyer  with  an  all-wool  Wilton  car- 
rying a  green  and  tan  scroll  pattern  on  a 
dark  beige  background.  This  carpet  con- 
tinues into  the  auditorium. 

The  lounge,  pictured  here,  follows  the 
motif  of  a  sophisticated  living  room  in  a 
modern  country  house.  To  a  considerablo 
extent,  the  outdoor  treatment  of  the  thea- 
tre is  brought  into  the  lounge.  Its  walls 
are  finished  in  stone,  with  cedar  siding; 
its  floor  is  slate  flagstone.  A  fireplace  that 
burns,  a  large  picture  window,  and  a 
•(Continued  on  Page  E-24) 


Upper  portions  of 
two  of  the  lobby 
walls  are  made  of 
glass,  illuminated 
from  within  the  lob- 
by, and  serve  as  at- 
traction boards  for 
the  Wagner  change- 
able letters.  Canopy 
extends  around  to  the 
rear  of  the  theatre, 
and  a  tree  grows 
through  it.  In  sum- 
mer, the  tree  is 
flanked  by  garden 
seats.  The  lounge  re- 
produces the  atmos- 
phere of  the  living 
room  of  a  sophisti- 
cated modern  coun- 
try home,  with  a 
picture  window  and  a 
real,  burning  fire- 
place. In  the  auditor- 
ium, the  screen  dra- 
peries carry  around 
to  the  side  walls  and 
form  part  of  them,  to 
provide  some  of  the 
needed  sound  absorp- 
tion and  insulation. 


Projection  Council  Report: 


Four  Ways  to  Reduce 
Projection  Costs 

Experts  Offer  Definitive  Rules  and  Detailed  Suggestions 
For  Operators  of  Single  Theatres  and  Small-Size  Circuits 


In  STR  for  August  14th  (Page  E-14) 
the  Projection  Advisory  Council  agreed 
that  a  circuit  needs  from  10  to  25  theatres 
before  it  can  afford  the  economies  and 
benefits  that  result  from  having  a  compe- 
tent Supervisor  of  Projection  on  its  pay- 
roll. 

What  about  the  operator  of  the  individ- 
ual theatre,  or  of  a  circuit  of  less  than 
10-25  theatres? 

This  month  the  Council  experts,  who 
are  themselves  Supervisors  of  Projection 
for  the  largest  and  most  successful  theatre 
circuits,  generously  place  at  the  disposal 
of  such  theatremen  concrete,  definite  ad- 
vice as  to  just  what  a  small  group  of 
theatres  or  individual  house  can  do  to 
operate  efficiently  and  economically.  They 
lay  down  four  specific  rules;  and  offer  a 
wealth  of  other  suggestions  for  economical 
purchasing  and  maintenance  in  the  projec- 
tion room. 

The  four  rules  are: 

Keep  effective  records. 

Get  competitive  bids. 

Insist  on  guarantees. 

Order  replacements  in  advance  of  need. 

Two  of  these  four  rules  have  the  unani- 
mous vote  of  all  members  participating; 
the  other  two  are  endorsed  by  strong 
majority  voites,  running  between  66  and 
75  per  cent. 

The  Value  of  Records 

The  value  of  records  lies  in  the  aid  they 
offer  to  efficient  buying,  according  to  the 
members.  They  should  include  life  records 
and  repair  cost  records  of  different  units 
of  projection  room  equipment,  plus  life 
records  of  each  replacement  part.  When 
such  records  relating  to  parts  and  equip- 
ment of  different  models  or  makers  are 
compared,  the  true  value  of  each  is  made 
known. 

"Any  efficient  organization  should  have 
records." 

"Keeping  records  is  a  little  more  work, 
but  worth  it." 

An  objection  to  this  practice,  offered  by 
one  of  the  small  minority  that  oppose  it, 
is: 

"The  individual  theatre  or  small  circuit 
would  not  have  enough  equipment  in  use 
to  be  able  to  get  a  fair  average  or  a  true 
picture." 

And  one  qualification  is  offered: 

"Life  records  and  repair  cost  records  on 
equipment — every  theatre  should  keep 
these;  but  as  to  replacement  items,  records 
need  cover  only  some  of  them,  such  as 
reflectors,  lenses  and  screens." 

With  respect  to  asking  competitive  bids 


Members  of  the  Council 

ROBERT  p.  BURNS 

Balaban  &  Katz  Corp. 
COL.  FRANK  CAHILL 

Warner  Bros.  Circuit 

G.  CUTHBERT 

Famous  Players  Canadian  Corp. 
C.  A.  DENTLEBECK 

Famous  Players  Canadian  Corp. 
HARRY  J.  GLENN 

Wm.  K.  Jenkins  Theatres 
IRL  GORDON 

Skirball  Bros.  Theatres 
C.  HORSTMANN 

RKO  Theatres 

A.  C.  INCE 

Griffith  Theatres 

LESTER  ISAAC 

Loettr's  Inc. 

I.  F.  JACOBSEN 

Balaban  &  Katz  Corp. 
NATHANIEL  LAPKIN 

Fabian  Theatres 

L.  E.  POPE 

Pox-Midwest  Amusement 
HARRY  RUBIN 

Paramount  Pictures 

LEONARD  SATZ 

Century  Circuit 

J.  C.  SKINNER 

Interstate  Circuit 

BILL  TONEY 

Tri-States  Theatre  Corp. 


in  buying  projection  and  sound  equipment 
and  supplies  there  is  no  dissenting  minori- 
ty. The  members  are  unanimous  in  favor 
of  this  business  practice.  They  do,  how- 
ever, qualify  their  advice: 

"Take  such  bids  only  from  reliable  deal- 
ers in  fair  competition." 

"It  is  advisable  to  take  competitive  bids; 


but  in  deciding  among  them  quality  should 
be  considered  before  price." 

These  are  qualifications,  not  dissent.  As 
one  Councilor  says: 

"As  much  as  20  per  cent  can  be  saved 
by  taking  competitive  bids." 

Bids  should  be  backed  up  by  effective 
guarantees.  On  this  point  the  members  are 
very  nearly  unanimous. 

"Guarantees  on  everything  a  theatre 
buys,  under  present  conditions." 

Among  the  very  small  dissenting  mi- 
nority, one  member  comments: 

"No  guarantee  is  better  than  the  com- 
pany that  gives  it.  A  reliable  concern  will 
do  just  as  much,  in  case  of  defective  equip- 
ment, without  a  guarantee  as  with  one." 

And  there  is  one  qualification: 

"After  all,  almost  everything  is  guaran- 
teed. What  really  counts  is  how  far  the 
guarantee  goes." 

With  these  minor  dissents  and  qualifi- 
cations, the  Council's  first  three  rules, 
supported  either  unanimously  or  by  an 
overwhelming  majority  in  each  case,  are: 
Keep  effective  records;  get  competitive 
bids;  insist  on  guarantees. 

The  fourth  and  last  general  rule  is  sup- 
ported not  only  unanimously,  but  without 
any  qualification: 

When  inspection  shows  that  some 
sprocket,  gear  or  other  part  will  he  needed 
in  the  reasonably  near  future,  place  the 
order  at  once!  Don't  wait  until  the  need 
for  the  part  becomes  imminent. 

"Whether  the  replacement  is  to  be  made 
immediately  or  later,  the  part  should  be 
on  hand." 

"The  parts  should  be  ordered  regardless 
of  whether  inspection  shows  that  they  are 
needed  or  only  that  they  will  be  needed  in 
the  near  future." 

"Order  in  advance  of  actual  need." 

There  is  no  contrary  opinion,  and  no 
ifs  or  buts,  about  that. 

Suggestions  for  Efficiency 

In  addition  to  these  rules  the  Coun- 
cilors, as  already  noted,  offer  a  number  of 
practical  suggestions.  These  were  not  put 
to  vote;  they  represent  the  experience  and 
opinions  of  the  individual  members.  These 
suggestions  fall  into  three  general  cate- 
gories: 

How  to  decide  between  products  of 
different  manufacturers. 

How  to  achieve  maximum  economy  in 
buying  equipment  and  supplies. 

How  to  achieve  maximum  economy  in 
maintenance. 

With  respect  to  the  first  of  these  cate- 
{Continued  on  Page  E-18) 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


E-13 


Strict  Economy  Produces  1,000-Seat  House  for  $150,000 

Costs  Held  Down  by  Hollow-Block  Walls,  Fibre  Glass  Ceiling,  and  Labor's  Cooperation 


Economy  was  promoted  by  single-wall  design  using  hollow-core  blocks  filled  with  insulating 
material.  Exterior  wall  surfaces  are  stuccoed  white  and  water-proofed.  Ample  street  parking 
is  provided  at  front  and  rear,  in  addition  to  a  150-car  parking  lot. 


Extremely  economical  features  of  de- 
sign, including  hollow-block  single  wall 
construction  and  a  fibre  glass  cloth  ceiling, 
are  credited  by  Walter  L.  Morris  with 
keeping  down  the  cost  of  his  1,000-seat 
1948  theatre,  the  Tower,  to  $1.50  per  seat. 

In  addition,  however,  to  the  unusual 
features  of  design  Mr.  Morris  also  credits 
his  low  cost  of  construction  (in  view  of 
today's  prices)  to  "constant  vigilance,  and 
the  100  per  cent  cooperation  of  all  union 
crafts  who  worked  on  the  job." 

The  Tower  is  located  in  a  thickly  popu- 
lated residential  area  on  the  North  side 
of  Knoxville,  and  employs  a  day-date 
first-run  policy  with  the  same  circuit's 
Pike  Theatre,  located  in  a  similar  section 
on  the  West  side  of  the  city.  It  was  built 
on  the  same  general  plan  as  the  Pike 
(which  was  opened  in  1946)  but  designed 
to  incorporate  all  recent  improvements 
possible  within  the  limits  of  its  budget.  A 
parking  lot  accommodates  150  cars,  in 
addition  to  adequate  street  parking  at  the 
front  and  rear  of  the  theatre. 

Single-wall  construction  promotes  eco- 
nomy— nevertheless,  the  walls  are  insu- 
lated! They  are  built  of  a  modified  form  of 
hollow-core  coping  block,  so  laid  that  the 
cores  are  continuous.  These  hollow  cores 
are  filled  with  vermiculite  insulation.  Two 
kinds  of  these  blocks  are  used.  One  has  a 
single  ribbed  face,  and  is  so  laid  that  the 
ribs  are  continuous  and  vertical  inside  the 
theatre.  The  other  kind  has  flat  faces  only, 
and  presents  a  flat  interior  surface  for 
mural  decoration.  On  their  exterior  side 
these  walls  were  given  a  stucco  finish,  and 
waterproofed. 

Outstanding  credit  not  only  for  economy 
but  also  for  good  sound  and  fine  insula- 
tion is  accorded  by  Owner  Morris  to  the 


fibre  glass  cloth  ceiling.  Fireproof  and 
vermin-proof,  this  ceiling  is  suspended  on 
s.eel  wire.  It  is  woven  in  a  diamond  pat- 
tern and  the  weight  of  five  inches  of  blown 
fibre  glass  insulation  above  it  produces  a 
tufted  effect.  Of  the  result,  Mr.  Morris 
says:  ".  .  .  .  the  finest  acoustics  ...  if 
we've  heard  better  we  can't  remember 
where.  .  .  .  The  insulation  to  heat  ...  is 
nothing  short  of  terrific  .  .  .  installed  in 
approximately  ten  days.  .  .  .  By  compari- 
son conventional  plastering  .  .  .  couldn't 
have  been  done  ...  in  less  than  three  or 


four  weeks  .  .  .  nor  as  reasonably  in  cost 
of  workmanship  and  material." 

The  white  facade  carries  a  long,  single 
line  of  Bevelite  changeable  letters.  Box- 
office  is  at  the  right  of  the  entrance.  The 
lobby  (as  also  the  office  and  rest  rooms) 
is  floored  in  red-dyed  concrete  to  match 
the  Alexander  Smith  auditorium  carpet. 

The  auditorium  is  lighted  from  three 
sources.  Diagonal  streaks  of  light  from 
concealed  spots  with  motor-driven  color 
wheels  play  across  the  ribbed  interiors 
of  the  construction  blocks.  Near  the  screen, 
where  the  wing  walls  are  covered  in 
maroon  and  gold  damask,  are  banks  of 
spot  and  flood  lamps  with  vari-colored 
caps  which  provide  sufficient  brilliance  for 
the  stage  and  curtains  without  footlights. 
Lastly,  there  are  ceiling  fixtures  wired  on 
two  circuits  which  contain  blue  running 
lights  and  white  lights  for  emergencies. 

Chairs  are  by  Southern  Desk  Company; 
ventilation  is  provided  by  two  36,000  cfm 
U.  S.  Air  Conditioning  blowers.  Projection 
equipment  includes  Super-Simplex  me- 
chanisms, RCA  sound,  Strong  high  inten- 
sity lamps  and  Strong  copper-oxide  rec- 
tifiers. Other  fittings  include  a  Perey  turn- 
stile and  a  Manley  popcorn  machine. 

The  steel-wire  mounted  fibre  glass  insu- 
lated ceiling  was  Mr.  Morris'  own  idea, 
but  designed  in  detail  and  installed  by 
Knoxville  Scenic  Studios.  The  Tower's 
architects  were  Fred  Manley  and  Asso- 
ciates, and  its  general  contractors  Daugh- 
erty  and  Waters,  both  of  Knoxville.  Na- 
tional Theatre  Supply,  Capitol  Theatre 
Supply  Company  and  Wil-Kin  Theatre 
Supply  Company,  all  of  Atlanta,  provided 
the  equipment  and  furnishings;  Tempera- 
ture Control  Company  of  Knoxville  in- 
stalled the  heating  and  ventilation. 


Tufted  fibre  glass  ceiling  added  immensely  to  the  economy  of  construction.  Single-wall 
design  utilized  hollow-core  blocks  with  one  ribbed  face  so  laid  that  the  ribs  form  vertical 
flutings  inside  the  theatre;  blocks  without  ribs  are  used  behind  the  murals. 


E-14 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


TESTS 
PROVE 
IT! 


Here's  positive  proof  that  Popsit 
Plus  costs  less  than  substitutes 
— judged  by  final  results.  Tests 
by  a  leading  agricultural  college 
reveal  that  Popsit  Plus  liquid 
seasoning  (1)  pops  more  corn 
by  volume,  (2)  leaves  fewer 
duds,  (3)  gives  corn  the  flavor 
your  customers  demand. 

That's  why  Popsit  Plus  costs 
less.  It  gives  you  more  for  your 
money  than  so-called  cheaper 
substitutes.  Avoid  substitutes 
and  save  money. 


means  profit  plus 


Simonin  of  Philadelphia; 


StASONING  SPtCIAllSTS  TO  THt  NATION 


1 


MAINTENANCE 

Checkingr  Guide 


□  SEPT.  13.— Have  all  staff  members  been 
thoroughly  trained  in  first  aid  procedures  of 
every  kind?  Do  they  get  refresher  training 
from  time  to  time? 

□  SEPT.  14.— Time  to  re-check  roofs,  sky- 
lights, flashing,  gutters  and  leaders?  Have 
indicated  repairs  made  now,  while  weather 
is  still  favorable  for  outdoor  work. 

□  SEPT.  15.— Time  for  periodic  re-check 
to  make  certain  all  cords,  plugs  and  sockets 
of  janitors'  work  lamps  and  vacuum  cleaners 
are  still  in  good,  safe  condition? 

n  SEPT.  16. — Time  to  re-examine  condi- 
tion and  performance  of  curtain  control  mo- 
tors, switches,  mechanism,  tracks  and  rollers? 
Delaying  repairs  is  false  economy. 

n  SEPT.  17.— Is  your  theatre  front  still 
clean,  attractive  and  sparkling?  If  not,  have 
you  considered  having  it  cleaned  by  steam 
or  sand-blast  process? 

□  SEPT.  18. — Time  to  prepare  autumn 
mats  in  warm  colors  for  your  display  frames. 
If  the  frames  themselves  are  dingy,  refresh 
them  with  new  paint  or  varnish. 

□  SEPT.  19.— Time  for  another  periodic 
re-check  of  all  weighing  scales  to  make  sure 
your  patrons  get  accurate  weight  for  their 
pennies?  They'll  resent  false  results. 

□  SEPT.  20. — Are  you  paying  needlessly 
high  telephone  bills?  Make  sure  your  exten- 
sions are  not  accessible  to  the  public  or  to 
irresponsible  employes. 

□  SEPT.  21. — Good  vacuuming  prolongs 
carpet  life.  Do  you  have  your  vacuum  clean- 
ers serviced  from  time  to  time  to  assure 
maximum  cleanliness  and  efficiency? 

□  SEPT.  22.— Time  to  re-inventory  all 
general  supplies?  Check  stock  room  for  clean- 
liness and  orderliness.  Do  the  appropriate 
employes  know  where  to  find  everything? 

□  SEPT.  23. — Time  to  re-check  ticket  ma- 
chine motor,  mechanism  and  cutting  knives? 
Urge  care  in  polishing  top  plate  to  keep 
brass  polish  out  of  interior  of  the  machine. 

□  SEPT.  24.— Time  for  another  check  of 
all  ladders  used  by  employes  to  make  sure 
that  in  case  of  accident  there  can  be  no  justi- 
fication for  a  claim  against  the  theatre? 

□  SEPT.  25. — Are  you  getting  exactingly 
accurate  changeover  of  both  picture  and 
sound  every  time,  every  show,  every  day? 
If  not,  let  projectionists  explain  why  not. 

□  SEPT.  26.— Time  to  re-check  carpet 
condition,  with  special  attention  to  stair 
edges  and  exit-entrance  areas?  Shift  carpet 
as  necessary  to  distribute  wear  evenly. 


□  SEPT.  27. — Time  to  remove  summer 
slip  covers?  Have  them  laundered,  necessjury 
repairs  made;  and  pack  them  in  dust-proof 
containers  for  use  next  season. 

□  SEPT.  28.— Time  to  change  candy  line 
to  suit  autumn  tastes.  Make  the  new  display 
attractive  to  the  eye.  Boost  slow-moving 
items  by  putting  them  nearest  the  patron. 

□  SEPT.  29.— If  the  drinking  water  refrig- 
erator is  to  be  turned  off  for  the  winter,  make 
sure  the  responsible  employe  follows  manu- 
facturer's instructions  for  shutting  it  down. 


□  SEPT.  30.— Time  for  another  ultra-thor- 
ough inspection  of  chairs  for  any  flaw  that 
may  endanger  patron  comfort  and  safety, 
and  repairs  needed  to  prolong  chair  life. 

□  OCT.  1. — Time  for  another  cleaning  of 
marquee  attraction  boards  and  changeable 
letters?  Remind  employes  to  avoid  propping 
ladders  against  weak  channels  or  facings. 

□  OCT.  2. — Re-paint  the  projection  room 
as  needed — can  you  expect  employes  to  keep 
equipment  in  perfect  order  if  you  won't  keep 
their  premises  clean? 

□  OCT.  3. — Do  you  personally  check  to 
make  sure  janitors  move  furniture  and  clean 
and  dust  behind  and  beneath  same?  Accu- 
mulated dirt  breeds  odors,  attracts  vermin. 

□  OCT.  4. — Time  to  have  the  furnace  gone 
over,  and  to  make  sure  flues  are  all  clean  and 
unobstructed.  Heating  plant  should  be  com- 
pletely ready  to  be  started  whenever  needed. 

n  OCT.  5. — Time  to  re-inspect  kick  plates, 
push  plates,  hinges  and  door  checks  on  all 
doors?  They  will  benefit  by  an  occasional 
coat  of  varnish  or  shellac. 


□  OCT.  6. — Is  Columbus  Day  important  to 
your  patronage?  If  so,  have  you  prepared 
special  decorations  or  displays  indoors,  flags 
or  bunting  outside  the  theatre? 

□  OCT.  7. — Time  to  re-check  water  tower 
and  its  supports?  Chip  or  virire-brush,  and 
paint,  all  rusted  areas  now,  while  weather 
still  permits  outdoor  work. 

n  OCT.  8.— Time  to  re-check  all  outdoor 
billboards  and  poster  panels.  Chip  or  wire- 
brush,  and  paint,  all  rusted  areas  now.  Make 
certain  all  anchorages  are  secure. 

□  OCT.  9. — Time  to  re-examine  marquee 
and  name  sign  supports,  and  outdoor  cables 
and  wiring,  to  obviate  printer  damage.  Paint 
as  needed;  make  certain  anchorage  is  secure. 

□  OCT.  10. — Days  growing  much  shorter 
now;  have  you  revised  your  outdoor  lighting 
schedule  accordingly?  Do  you  check  on  em- 
ployee compliance  with  schedule? 


Cxcl 


Service    J  eature 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


E-15 


Joint  Council  Report 

(Continued  from  Page  E-5) 

tects  only  a  moderate  plurality  are  of  this 
opinion. 

A  remarkable  unanimity,  unusual  in 
STR  Council  discussions  and  quite  rare  in 
a  joint  meeting,  is  registered  on  the  ques- 
tion of  the  most  desirable  type  of  entrance 
door.  There  is  no  dissent  in  either  Council 
from  the  view  that  the  all-glass  doors  are 
best  for  attracting  patronage.  Not  only  is 
there  no  dissent  but  there  is  almost  no 
qualification.  Among  the  Theatre  Execu- 
tives, only  one  member  adds  an  "if"  to  his 
endorsement  "if  light  from  outside  will 
permit." 

Among  the  Architects  there  is  a  some- 
what higher  percentage  of  qualification; 
although  every  Architect,  like  every  The- 
atreman,  finds  all-glass  doors  best  for 
attracting  patronage,  a  few  of  them  note 
some  possible  objection  to  this  type  of 
door.  "Best  for  exploitation,  but  for  use, 
maintenance  and  application  of  hardware, 
would  recommend  wood  stiles  and  rails 
with  glass  panels." 

Others  add: 

"The  type  of  entrance  doors  used  de- 
pends largely  on  the  design,  although  all- 
glass  doors  are  preferable." 

"For  smaller  and  cheaper  theatres,  wood 
doors  with  glass  panels  will  serve." 

Glass  Doors  Well  Worth  Cost 

still  further,  a  large  majority,  approxi- 
mately two-thirds,  of  all  the  Councilors 
holds  that  the  additional  cost  of  all-glass 
doors  as  compared  with  other  types  is 
justified  by  tlaeir  patron-pulling  power. 
On  this  point  the  vote  among  the  Theatre- 
men  approaches  unanimity;  five-sixths  of 
them  say  that  all-glass  doors  are  worth 
the  additional  expenditure.  The  same  is 
not  true  of  the  Architects;  only  half  of 
them  endorse  use  of  these  doors  in  every 
theatre  regardless  of  cost;  an  equal  num- 
ber feel  the  extra  cost  may  not  be  justified 
in  some  situations. 

"All-glass  doors  are  worth  their  extra 
cost  except  in  small  town  theatres  or  non- 
competitive situations." 

"Yes,  except  in  small  community  the- 
atres." 

"Not  justified  where  the  theatre  is  not 
large  enough,  or  where  outside  light  can't 
be  trapped." 

"Their  cost  is  justified  only  in  larger 
theatres,  or  in  first  run  houses  in  an  aver- 
age town." 

"They  are  well  worth  the  money  invest- 
ed in  them  if  the  budget  is  sufficient." 

Such  reservations,  as  noted,  represent 
the  opinion  of  only  half  the  Architects, 
and  of  only  a  tiny  percentage  of  the  The- 
atremen. 

Exploitation  in  the  Lobby 

Passing  through  the  entrance  doors,  the 
Councils  turned  their  attention  to  the  use 
of  the  lobby  for  exploitation,  and  took 
up  the  question  of  whether  it  is  best  to 
fill  the  lobby  walls  with  poster  cases,  or 
to  space  them  out,  with  intervening  deco- 
rative surfaces.  The  Architects  are  totally 
unanimous  in  feeling  that  proper  spacing 
{Continued  on  Page  E-17) 


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Carl  M.  Weber,  Sr.,  President 
WEBER  MACHINE  CORPORATION 
ROCHESTER,  N.  Y. 


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SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


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□  SEPT.  13.— Are  all  optical  surfaces  in 
lamphouse,  projector  and  soundhead  immac- 
ulately clean?  Mirrors  free  from  any  exces- 
sive pitting  or  defects  of  silvering? 

□  SEPT.  14.— Do  you  OFTEN  check  each 
loudspeaker  unit  separately  and  individually 
for  adequate  volume,  good  sound  quality,  and 
complete  freedom  from  rattle  or  noise? 

□  SEPT.  15.— Time  to  re-inspect  all  vol- 
ume controls  in  the  sound  system?  Adjust, 
lubricate,  repair  or  replace  any  that  are  not 
COMPLETELY  noiseless  in  operation. 

□  SEPT.  16. — Are  all  rectifier  fans  behav- 
ing normally?  All  rectifiers  operating  within 
their  safe  temperature  limits?  If  you  don't 
have  a  suitable  thermometer,  get  one. 

□  SEPT.  17. — Re-check  the  sound  track 
alignment  in  both  soundheads  to  make  cer- 
tain it  is  the  best  possible  for  avoiding  both 
sprocket  hole  and  frame  line  noise. 

□  SEPT.  18. — Go  over  arc  carbon  jaws  in 
all  projection  and  spot  or  effect  lamphouses. 
Are  all  in  perfect  condition,  or  do  any  need 
sanding  to  remove  roughness? 

□  SEPT.  19. — Listen  critically  in  the  audi- 
torium— can  you  hear  any  trace  of  flutter  or 
wows  from  either  projector?  If  so,  find  and 
correct  cause  before  condition  grows  worse. 

□  SEPT.  20. — Observe  the  screen  critically 
with  field  glasses  or  from  the  auditorivun  for 
any  trace  of  travel  ghost,  uneven  light  dis- 
tribution, or  imperfect  focus. 

□  SEPT.  21.— Is  the  starting  time  of  both 
projectors  still  what  it  should  be  or  has  either 
slowed  down?  If  so,  find  and  remove  cause 
before  condition  grows  worse. 

□  SEPT.  22. — I  n  s  p  e  c  t  asbestos-covered 
leads  to  all  projection,  spot  and  effect  lamp- 
houses.  If  any  are  in  poor  condition,  order 
replacements  well  in  advance  of  need. 

□  SEPT.  23. — Time  for  careful  re-check  of 
all  projector  and  soundhead  gears?  If  any 
show  serious  signs  of  wear,  order  replace- 
ments well  in  advance  of  actual  need. 

□  SEPT.  24. — Insert  or  rotate  all  pre- 
focussed  exciter  lamps  into  operating  posi- 
tion— make  sure  they  are  all  in  perfect  focus 
for  INSTANT  use  when  needed. 

□  SEPT.  25.— Time  to  re-check  all  tungar 
rectifier  bulb  filaments?  Observe  them 
through  colored  gelatine  while  hot;  replace 
bulbs  that  show  serious  filament  sag. 

□  SEPT.  26.— Time  to  go  over  film  guides, 
tension  shoes,  idlers,  aperture  plates,  in  both 
projectors?  If  any  show  serious  wear,  order 
replacements  well  in  advance. 


□  SEPT.  27.— Time  to  re-check  all  teeth 
of  all  sprockets  in  all  projector  mechanisms 
and  soundheads.  If  seriously  worn  or  under- 
cut, order  replacements  now. 

□  SEPT.  28.— Time  to  re-check  all  motors 
and  generators.  Make  sure  all  are  properly 
lubricated,  all  bearings  running  cool,  all  com- 
mutators free  from  undue  sparking. 

□  SEPT.  29. — Time  to  re-check  steadiness 
of  power  line  voltage?  Read  it  at  hourly  or 
half-hourly  intervals.  Report  to  the  manager 
if  variations  exceed  plus  or  minus  3%. 

□  SEPT.  30.— Is  take-up  action  still 
smooth  and  correct;  belts  or  chains  taut  and 
not  excessively  worn?  If  replacements  will 
be  needed  soon,  order  them  in  advance. 

□  OCT.  1. — Do  you  have  a  regular  lubri- 
cating schedule  that  takes  in  ALL  oil  cups, 
oil  reservoirs,  grease  cups,  etc.,  and  makes 
certain  that  none  will  ever  be  neglected? 

□  OCT.  2. — Is  the  vibration  of  either  pro- 
jector increasing?  Find  and  correct  the  cause 
before  the  quality  of  the  show  suffers  or 
serious  repairs  become  necessary. 

n  OCT.  3. — Is  your  stock  of  spare  parts 
complete?  Do  you  have  enough  carbons,  for 
spot  and  effect  machines  as  well  as  projector 
lamphouses?  Enough  fuses  of  EVERY  kind? 

□  OCT.  4.— If  CT  has  been  taken  from 
any  extinguisher  for  cleaning  purposes  re- 
place it  and  avoid  that  practice.  Make  sure 
all  extinguishers  are  always  ready. 

□  OCT.  5. — Read  all  tubes  that  can  be  read 
with  built-in  meters.  Replace  any  that  show 
serious  weakening,  to  preserve  the  quality  of 
the  sound  and  avoid  possible  emergencies. 

□  OCT.  6. — If  the  care  of  the  curtain  ma- 
chine and  motor  are  among  your  responsibili- 
ties have  you  set  up  a  schedule  for  inspecting 
and  oiling  them  to  prevent  oversight? 

□  OCT.  7. — Are  all  your  projection  reels 
in  good  condition?  If  you  are  likely  to  need 
new  ones  soon,  order  them  in  good  time. 
Don't  risk  having  to  run  on  shipping  reels. 

□  OCT.  8. — Read  all  tubes  that  must  be 
checked  with  portable  meter.  Preserve  the 
quality  of  sound  and  avoid  possible  emer- 
gency by  prompt  replacement  of  weak  tubes. 

□  OCT.  9. — Is  projection  room  lighting  so 
bright  or  so  poorly  placed  that  you  can't 
watch  the  screen  efficiently?  If  so,  ask  to 
have  the  lighting  arrangements  changed. 

□  OCT.  10. — Do  you  check  personally  and 
often  to  make  certain  the  projection  room 
door  can't  be  locked  while  the  show  is  on— 
that  you  CAN'T  be  locked  in  with  a  fire? 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


E-17 


Joint  Council  Report 

(Continued  from  Page  E-15) 

adds  to  the  effectiveness  of  the  poster  ap- 
peal. An  overwhelming  majority  of  the 
Theatre  Executives  share  this  view;  but 
in  their  Council  a  trace  of  dissent  exists. 

"We  believe  in  using  the  maximum 
available  lobby  space  for  exploitation." 

"It  depends  on  the  number  of  changes 
per  week.  Full  week  runs  require  fewer 
frames  for  advertising  future  programs." 

Some  theatre  lobbies  are  built  with  a 
mirror  wall  facing  poster  cases  in  the 
opposite  wall.  Neither  Council  thinks  that 
is  a  good  idea,  although  a  few  members 
in  each  body  do  favor  it. 

Use  of  lobby  wall  space  above  the  exit 
doors  for  advertising  future  attractions  is 
favored  by  majorities  of  both  Councils — 
among  the  Theatremen,  by  two-thirds. 
There  is  no  absolute  preference  in  either 
Council  with  respect  to  the  mechanics  of 
such  advertising;  substantial  pluralities 
like  the  use  of  changeable  letter  attrac- 
tion boards.  Others,  however,  prefer  post- 
er cases,  feature  panels  or  banners. 


G.  R.  Stub  Rod  Ticket  Box 
Available  Through  Dealers 

Dealers  through  whom  the  General  Reg- 
ister Corporation's  Stub  Rod  Ticket  Con- 
trol Box  can  be  obtained  in  every  part  of 
the  country  have  been  announced  by  the 
manufacturer.  The  box  contains  metal 
rods  on  which  the  doorman  files  ticket 
stubs  in  the  order  of  collection.  "When  it  is 
unlocked,  and  the  stubs  examined  by  the 
manager,  the  sequence  of  the  ticket  num- 
bers reveals  whether  there  has  been  any 
collusion,  and  if  so  who  was  on  duty  at 
the  time. 

Dealers  through  whom  the  Stub  Rod 
Control  Box  can  be  purchased  are: 

DISTRICT  OF  COLUMBIA:  Washington:  Elmer 

H.  Brient  &  Sons.  FLORIDA:  Jacksonville:  South- 
eastern Theatre  Equipment  Co.  Miami:  Joe  Horn- 
stein,  Inc.  GEORGIA:  Atlanta:  Southeastern 
Theatre  Equipment  Co.,  Wil-Kin  Theatre  Supply 
Co.  ILLINOIS:  Chicago:  Abbott  Theatre  Equip- 
ment Co.,  National  Theatre  Supply.  INDIANA: 
Indianapolis:  Midwest  Theatre  Supply  Co.,  Na- 
tional Theatre  Supply.  IOWA:  Des  Moines:  Na- 
tional Theatre  Supply.  KENTUCKY:  Louisville: 
Falls  City  Equipment  Co.  LOUISIANA:  Nevi^  Or- 
leans: Hodges  Theatre  Supply  Co.,  Inc.  MARY- 
LAND: Baltimore:  J.  F.  Dusman  Theatre  Supply 
Co.,  National  Theatre  Supply.  MASSACHU- 
SETTS: Boston:  Capitol  Theatre  Supply  Co., 
Globe  Ticket  Supply,  National  Theatre  Supply. 
MICHIGAN:  Detroit:  Ernie  Forbes  Theatre  Sup- 
ply Co.,  National  Theatre  Supply.  MINNESOTA: 
Minneapolis:  National  Theatre  Supply.  MIS- 
SOURI: St.  Louis:  Cine  Supply  Co. 

Also  NEW  YORK:  BurrALo:  National  Theatre 
Supply.  New  York  City:  Joe  Hornstein,  Inc.,  Na- 
tional Theatre  Supply.  NORTH  CAROLINA: 
Charlotte:  Bryant  Theatre  Supply  Co.,  South- 
eastern Theatre  Equipment  Co.,  Standard  Theatre 
Supply  Co.,  Wil-Kin  Theatre  Supply  Co.,  Greens- 
boro: Standard  Theatre  Supply  Co.  OHIO:  Cin- 
cinnati: Midwest  Theatre  Supply  Co.  Cleveland: 
National  Theatre  Supply.  Columbus:  American 
Theatre  Supply  Co.  Toledo:  American  Theatre 
Supply  Co.,  Theatre  Equipment  and  Supply  Co. 
OKLAHOMA:  Oklahoma  City:  Oklahoma  Theatre 
Supply  Co.  PENNSYLVANIA:  Philadelphia;  Na- 
tional Theatre  Supply.  Pittsburgh:  Alexander 
Theatre  Supply  Co.,  National  Theatre  Supply. 
TEXAS:  Dallas:  Modern  Theatre  Supply  Co., 
Southwestern  Theatre  Supply  Co.  Houston: 
Southwestern  Theatre  Equipment  Co.  TENNES- 
SEE: Memphis:  Monarch  Theatre  Supply  Co. 
VIRGINIA:  Norfolk:  Norfolk  Theatre  Supply  Co. 
WISCONSIN:  Milwaukee:  National  Theatre 
Supply. 


Lights  On  At  Starlite 

More  than  3,000  feet  of  neon  tube  light- 
ing plus  2,500  mazda  lamps  were  in- 
stalled for  the  display  and  utility  illumi- 
nation of  the  new  Starlite  Drive-In  The- 
atre, Chicago.  The  new  drive-in  opened 
last  week. 


SMPE  Meet  October  23-29 

Technical  progress  achieved  by  the 
industry's  outstanding  engineers  and  re- 
search technicians  during  the  past  six 
months  will  be  publicly  reported  in  de- 
tail at  the  64th  Semi-Annual  Convention 
of  the  Society  of  Motion  Picture  En- 
gineers, to  be  held  October  25th  to 
29th  at  Washington,  D.  C.  Plans  now 
being  readied  call  for  presentation  be- 
fore the  assembled  membership  of  sev- 
eral dozen  original  papers  covering 
every  phase  of  industry  technology. 


DeVry  Supplies  Navy,  Signal  Corps 

DeVry  Corporation,  manufacturers  of 
projection  and  sound  equipment,  announce 
that  they  have  been  awarded  a  million  dol- 
lar order  for  16-mm  projectors  by  the 
Navy;  and  a  contract  from  the  Signal  Corps. 


Two  New  Flooring  Materials 
Are  Announced  by  Bakelite 

Two  new  synthetic  flooring  materials 
have  been  put  on  the  market,  according  to 
Bakelite  Corporation,  which  supplies  the 
basic  chemicals. 

A  new  floor  tile  made  of  vinylite  plas- 
tic and  said  to  be  unaffected  by  water, 
oils,  greases  or  fruit  acids,  is  being  man- 
ufactured by  Synthetic  Products,  Inc.,  of 
Detroit.  It  is  available  in  colorful  pat- 
terns. 

The  Industrial  Division  of  Watson- 
Standard  Co.,  Pittsburgh,  Pa.,  now  has  in 
production,  according  to  the  announce- 
ment, a  non-skid  safety  flooring,  avail- 
able in  six  colors  and  designed  for  severe 
wear.  This  is  a  phenolic  resin  product, 
based  on  Bakelite  materials,  which  is 
applied  with  a  trowel  or  brush. 


Back  of  those  Inviting 
li  Theatre  Marquees 

DEPENDABLE  PROJECTORS, 
/iMPLiFiERS,  IN-CAR  SPEAKERS 


t=  fUlDtOTf   SHOU)   S«T  3? 


They  come  back  again  and  again  to  see  Hollywood's 
finest  productions  at  their  projected  best — with 
DeVRY'S. 


I 


DeVRY  "12000  Series"  projectors  help 
projectionists  give  the  "perfect  show." 


ncreasingly — in  the."States,"  Canada  and 
throughout  the  world  —  Exhibitors  are 
building  bigger  "box  ofifice"  with  new 
DeVRY  "12000  Series"  theatre  equipment. 
Whether  you  are  planning  a  new  operation 
—  standard  or  drive-in  —  or  considering 
modernization  of  your  present  equipment, 
it  will  pay  you  to  learn  more  about 
DeVRY  equipment  today. 


Before  you  buy,  get  the  facts  on  new 
DeVRY  IN-CAR  SPEAKERS. 


DeVRY  CORPORATION 
1111  Armitage  Ave.,  Chicago  14,  II 
Please  rush  information  on 

□  "12000  Series"  Projectors: 

□  "12000  Series"  Amplifiers: 

□  IN-CAR  Speakers 


NAME- 


ADDRESS- 
CITY  


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ZONE 


FOR  THE  PERFECT  SHOW  /ndoors  or  Out. . . 

...YOUR  BEST  BUY  IS 


See  the  DeVry  Exhibit  in  Booth  No.  58— TESMA  Trade  Show— Sept.  28-29-30,  Jefferson  Hotel,  St.  Louis,  Mo. 


E-18 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Building  Officials  to  Meet — 
Won  Code  Agency  from  Congress 

Local  building  officials  from  all  over  the 
United  States  will  gather  in  New  York 
City  September  13th  to  16th  to  discuss 
modification  of  existing  building  codes  and 
related  problems  at  the  33rd  annual  meet- 
ing of  the  Building  Officials  Conference  of 
America,  Inc.,  to  be  held  at  the  Hotel 
New  Yorker. 

One  demand  of  the  Building  Officials 
Conference  was  met  by  Congress  in  the 
receipt  special  session.  Raymond  M.  Foley, 
Administrator  of  the  Housing  and  Home 
Finance  Agency,  was  authorized  to  set  up 
a  special  division  to  work  for  development 
and  acceptance  of  standard  building  codes 
and  measurements. 


Equipment  Prices  Rising? 

Roy  Boomer,  Secretary  Treasurer  of 
the  Theatre  Equipment  and  Supply 
Manufacturrs  Association,  reports  in 
The  Tattler,  Tesma's  official  bulletin, 
that  he  expects  prices  of  theatre  equip- 
ment will  not  decline  but  go  higher 
during  the  year  to  come.  Says  Boomer: 

"The  price  trend  is  up  for  nearly  all 
commodities.  There  has  already  been  a 
further  increase  in  the  price  of  steel, 
fabrics  and  lumber.  There  has  been  an- 
other round  of  wage  increases.  This 
coupled  with  higher  freight  rates  and 
utilities  are  bound  to  increase  the  cost 
of  equipment  to  the  dealer  and  the 
theatre  owner.  It  would  also  seem  that 
there  will  be  a  shortage  of  some  mate- 
rials due  to  government  allocations." 


Projection  Council 

{Continued  from  Page  E-12) 

gories,  choosing  between  the  products  of 
different  makers,  the  following  sugges- 
tions are  offered: 

"Give  careful  consideration  to  the  ad- 
vice of  a  reliable  supplier." 

"Let  the  theatreman  use  his  own  judg- 
ment, but  take  into  account  the  advice  of 
a  trustworthy  supply  dealer." 

"Seek  information  from  large-scale 
buyers  of  projection  room  equipment  and 
supplies." 

"The  theatreman  will  find  much  infor- 
mation as  to  the  relative  merits  of  prod- 
ucts of  different  manufacturers  by  con- 
sulting his  records." 

"Seek  the  advice  of  competent  and  un- 
biased projectionists." 

"Talk  to  people  who  have  had  experi- 
ence with  makes  of  equipment  under  con- 
sideration— but  discount  possible  personal 
bias." 

To  Buy  Economically 

On  the  question  of  buying  economically: 

"Form  a  purchasing  pool  with  other  in- 
dividual theatres  or  small  circuits." 

"Contact  the  buyers  of  the  larger  circuits 
for  information  on  prices  and  in  the  selec- 
tion of  the  best  equipment." 

"Buy  on  a  cash  basis  to  avoid  paying  list 
price  plus  carrying  fee." 

'Pay  bills  promptly." 

"Buy  the  right  thing  at  the  right  time. 
Keeping  up  with  the  opinions  offered  by 
this  Council  will  help." 

Lastly,  as  to  maximum  economy  in  main- 
tenance, the  members  suggest: 

"Repair  equipment,  such  as  projectors, 
generators,  and  arc  feed  controls,  at  regu- 
lar intervals.  Don't  wait  till  trouble  ap- 
pears." 

"Keep  equipment  in  good  repair.  One 
little  defect,  growing  worse,  sets  up  a 
chain  of  defects  that  grow  worse,  and 
make  for  huge  repair  bills  in  the  end." 

"Keep  careful  check  on  every  detail." 

There  was  also  this  final  word  of  advice: 

"Take  care  of  your  equipment  and  it 
will  take  care  of  you." 


Air  Conditioning  Business 
Prosperous,  Carrier  Reports 

Carrier  Corporation's  net  profit  for  the 
twelve  months  ending  July  21,  1948,  was 
equivalent  to  $3.89  per  share  of  common 
stock,  as  compared  with  $3.62  per  share 
for  the  similar  period  ending  July  21,  1947, 
the  corporation  announces.  Carrier  paid 
off  all  its  short  term  bank  loans  in  July  of 
this  year;  and  now  has  a  working  capital 
of  $16,047,175,  as  compared  with  $14,133,- 
808  a  year  ago,  the  announcement  reveals. 
Carrier  manufactures  air  conditioning  and 
refrigerating  equipment  for  theatre  and 
general  use. 


How  to  tell  the  difference  between 
standard  film  and  the  new  safety  film, 
and  the  new  methods  necessary  for  splic- 
ing the  film,  is  being  demonstrated 
to  projectionists  by  RCA  field  engineers 
in  every  theatre  receiving  RCA  service. 
All  new  test  films  carried  by  RCA  per- 
sonnel will  henceforth  be  of  the  safety 
variety,  the  company  announces. 


Destined  to  Out-value,  Out-perform  and 
Out-save  any  otiier  lamp  on  the  market 

FOREST 

Electronic 

ARC  LAMP 

^  SEE  DEMONSTRATION  AT  TESMA  SHOW,  FOREST  BOOTH  #8 
The  Forest  Electronic  Arc  Lamp  in- 
troduces a  new  era  in  the  industry, 
establishing  a  higher  standard  of 
quality  in  screen  illumination  and 
projection  efficiency  than  has  ever 
been  achieved  heretofore.  Not  just 
another  lamp,  but  basically  superior 
in  every  way — offering  many  newly 
developed  advantages  found  in  no 
other  lamp.    We  invite  comparison. 

^  See  FOREST  RECTIFIERS  for  all  size  theatres  at  Tesma  Show 
FOREST  ELECTRONIC  COMPANY,  inc. 

744     BROAD     STREET,     NEWARK     2,     N.  J. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


E-19 


Organizes  New  Source 
Of  Theatre  Supplies 

A  new  source  of  supply  for  theatre 
equipment  of  many  kinds  has  been  organ- 
ized by  Abram  Samuels  of  Automatic 
Devices  Company.  The  new  organization 
has  been  named  Amusement  Industries 
Company.  It  will  distribute  the  products 
of  many  manufacturers  in  addition  to  the 
curtain  tracks,  curtain  controls  and  motor 
generators  manufactured  by  Automatic 
Devices. 

Basis  of  the  new  organization,  Mr. 
Samuels  explains,  is  his  belief,  that  there 
are  many  manufactured  products  useful  to 
the  motion  picture  theatre  which  are  not 
effectively  available  to  theatremen,  owing 
to  distribution  difficulties.  Amusement 
Industries  Company  will  concentrate  on 
bringing  such  products  within  reach  of 
the  showman  via  dealers  and  jobbers,  and 
will  answer  questions  and  quote  prices  by 
direct  mail. 

Among  items  now  offered  Amusement 
Industries  are  fire  alarms,  electrical  bar- 
becues, change  making  machines,  coin 
counters,  coin  assorters,  coin  meters,  an 
electrical  Christmas  tree  turner — which 
of  course  can  also  be  used  to  rotate  other 
display  pieces — an  electric  shoe-shiner, 
thermo-dispensers,  crowd  control  equip- 
ment, display  stands,  and  cashier  supplies. 


Theatres  Book  'Stop  Fire'  Film 
For  1948  Fire  Prevention  Week 

Theatres  from  coast  to  coast  are  booking 
the  National  Board  of  Fire  Underwriters' 
one-minute  film:  "Stop  Fire,  the  Fifth 
Horseman"  in  connection  with  National 
Fire  Prevention  Week  October  3rd-9th,  ac- 
cording to  Audio  Productions,  Inc.,  who 
are  handling  the  booking  arrangements. 
Use  of  the  film  costs  the  theatre  $6.00,  but 
this  is  often  paid,  Audio  Productions  ex- 
plains, by  local  interests  sponsoring  its 
safety  message.  The  film  points  out  briefly 
what  citizens  can  do  to  prevent  fires. 

In  its  announcement  of  Fire  Prevention 
Week  the  Underwriters  reveal  that  the 
U.  S.  suffered  $709,839,000  loss  through 
fire  in  the  twelve  months  ending  June 
30  th,  1948;  12  per  cent  more  than  in  the 
preceding  year,  and  nearly  double  that  of 
1943;  or  3  ¥2  times  the  property  damage  in- 
flicted on  Great  Britain  by  the  Nazi  air 
blitz  during  any  single  year  of  the  war. 
In  the  12  months  ending  June  30th,  1948, 
the  statement  continues,  fire  attacked  ap- 
proximately 600,000  buildings,  including 
3,600  "theatres  and  amusement  places"  and 
cost  approximately  10,000  lives. 

Theatremen  wishing  to  book  the  Under- 
writers' one-minute  $6.00  safety  film  can 
obtain  it  from  Audio  Productions  Inc.,  630 
Ninth  Avenue,  New  York. 


New  Altec  Addresses 

In  Chicago  and  New  York 

Altec  Service  Corporation's  Chicago 
address  is  now  Transportation  Building, 
608  South  Dearborn  Street.  The  office  was 
moved  September  1st,  in  order  to  secure 
larger  quarters. 

Altec's  home  office  in  New  York  was 
recently  moved  from  250  West  57th  Street 
to  161  Sixth  Avenue.  The  New  York  dis- 
trict office  remains  at  the  57th  Street 
address. 


Charles  R.  Gilmour, 

president, 

Gibraltar  Enterprises,  Inc., 
Denver,  Colorado,  says: 


"I  KNOW  THAT  MY  BUSINESS  ISN'T 
JUST  A  SIDE  ISSUE  WITH  ALTEC" 


What  makes  it  easy  for  me  to  rec- 
ommend Altec  to  my  friends  in 
show  business  is  that  I  know  I  get 
the  full-time  energy  and  engineer- 
ing resources  of  that  organization 
for  our  theatres;  I  know  that  my 
business  isn't  just  a  part-time  oper- 
ation or  a  side  issue  with  Altec. 
That  means  a  good  deal  in  these 
times  when  show  business  has  to 
meet  an  intensified  competition  for 
the  people  we  exhibitors  count  on 
to  swell  our  theatre  grosses.  What's 


more,  the  radio  and  records  have 
made  people  a  lot  more  discrimi- 
nating about  the  sound  they  hear. 
We  know  that  the  Altec  man  who 
comes  to  our  theatres,  as  well  as  the 
research  engineers  in  the  Altec  lab- 
oratories, are  working  and  planning 
for  us  exhibitors  all  of  the  time,  and 
it's  a  very  comforting  thought." 


161  Sixth  Avenue 
New  York  U,  N.Y. 


'HE  SERVICE   ORGANIZATION  OF 


Altec  Service,  known  for  its  service 
"over  and  above  the  contract"  is  a 
vital  ingredient  of  your  theatre's 
ability  to  meet  successfully  the  com- 
petition of  other  forms  of  entertain- 
ment. An  Altec  Service  contract  is 
the  soundest  long  term  investment 
an  exhibitor  can  make  today. 
THE  MOTION   PICTURE  INDUSTRY 


The  F  &  Y  BuUding  Serv- 
ice is  the  outstanding 
agency  in  Theatre  De- 
sign and  Construction 
in  Ohio  and  surround- 
ing territory. 


THE  F  &  Y 
BUILDING  SERVICE 

328  East  Town  St.,  Columbus  15,  Ohio 

"Tha  Buildingt  We  BuUd  Build  Our  Butineii" 


n  0  V  £  LT Y 

I  I  SCENIC  STUDIOS,  INC. 

32-34  W.  60TH  ST.,  New  York  23,  N.Y. 


DECORATORS 


DESIGN  ARTISTS 


Used  by  better  re- 
pair shops  in  all 
countries  of  the 
world. 


Replocement  parts  for  CENTURY 
Model  K  and  Simplex  type 
mechanisms — sold  to  all  serv- 
ice and  supply  stores. 


HARRY  MELCHER  — General 
Manager,  Eskin  Theatres,  Inc.,  Mil- 
waukee, Wis. — writes: 

"Patron  consideration  requires 
the  finest  in  sound.  RCA  Serv- 
ice insures  this  quality." 

To  get  the  benefits  of  RCA  Service — 
write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  N.  J. 


CENTURY  PROJECTOR  CORP. 

NEW  YORK,  N.  Y. 


Time  to  begin 

UNDERSTANDING  THEATRE 
TELEVISION 

64-page  book  by  Aaron  Nadell 
explains  all   the  fundamentals 

$7.00       Box  764,  Showmen's  Trade  Review 


CURTAIN  CONTROLS  AND  TRACKS 

^    silent  '  Smooth  *  Avtomatit 
FRES  CATAIOG 

VALLEN,  IN£.  AKRON,  OMIO 


New  Mirrophonic  Sound 
JOE  HORMSTEIN  has  if< 


E-20 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Theatre  Equipment  Showcase 

Portable  Spotlamp  Unit;  Improved  Electronic  Arc;  Change  Maker  for  Refreshment 
Dispensers;  Complete  Projection-Sound  System,  Among  New  Products 


Fall,  1948,  models  of  projection  and 
sound  equipment,  and  related  apparatus, 
are  now  coming  on  the  market.  Pictured 
on  this  page  are  a  number  of  the  new 
item  that  are  now  ready  for  delivery, 
including  one  of  the  new  spotlamps,  two 
of  the  new  projection  arcs,  an  entirely  new 
projector  mechanism  and  one  of  the  new 
loudpeakers. 

At  top,  center,  is  shown  one  of  the 
Strong  Electric  Corporation's  new  line  of 
spotlamps,  which  may  be  used  in  the  pro- 
jection room,  on  the  stage,  or  outdoors 
for  exploitation.  These  versatile  new  spots 
carry  their  own  power  supply  rectifiers. 
The  lamphouse  utilizes  the  same  efficient 
and  convenient  principles  as  the  modern 

Forest  Electronic  Lamphouse 


FOREST  Electronic 
Lamp:  A3,  mirror; 
B3,  positive  carbon 
guide;  C3  drip  shoot; 
D3  drip  cup;  E3 
flame  shield  (raised) 
F3  dowser  (raised) 
G3  carbon  clamp  ten- 
sion spring;  H3  mir- 
ror adjustment  con- 
trol; J3  dowser  han- 
dle; K3  positive 
carbon  speed  control; 
L3  positive  carbon 
manual  control.  C4 
arc  magnet;  A4  posi- 
tive and  B4  negative 
carbons.  D  solenoid; 
E  solenoid  plunger; 
B  pawl;  C  ratchet 
gear  driving  carbon 
carrier;  F  manual 
feed  gear.  A2  plug-in 
pulse  generator  con- 
nectors ;  C2  timing 
generators;  B2 
shielded  thyratrons; 
F2  horizontal  and 
vertical  mirror  adjust- 
ers controlled  from 
front  of  lamp;  D2 
front  to  back  mirror 
adjustment. 


Strong's  Versatile  Spotlamp 


strong  electric  CORP.'S  new 
line  of  spotlamps  includes  models  in  a 
variety  of  sizes  and  capacities.  Each 
carries  its  own  rectifier,  is  accurately 
balanced  for  finger-tip  control  through 
360  horizontal  and  45  vertical  degree. 
Built-in  equipment  includes  two  ele- 
ment, variable-focus  projection  lens 
systems,  fading  iris,  ultra-violet  filters, 
color  boomerang  and  masking  blades. 


high  intensity  reflector  type  projection 
arc  lamp.  Models  are  available  in  a  va- 
riety of  sizes  and  capacities,  to  meet  every 
amusement  need.  Uniform  lighting,  with 
clear,  sharp  edges,  is  attained  through  use 
of  a  two-element,  variable-focus  projec- 
tion lens  system.  Built-in  facilities  include 
color  boomerang,  fading  iris,  ultra-violet 
filters  and  vertical  and  horizontal  masking 
blades.  The  lamps  can  be  swung  through 
360  horizontal  degrees  and  45  vertical  de- 
grees. They  are  delicately  balanced  for 
finger-tip  operation. 

The  Forest  Electronic  Projection  Lamp 
— first  announced  in  STR  for  October  12th, 
1946  (Page  E-12) — is  now  in  production 
and  being  delivered.  But  it  is  an  improved 
version.  The  lamp  was  kept  off  the  mar- 
ket in  spite  of  preliminary  announcements 
because  laboratory  tests  showed  a  possi- 
bility of  incorporating  improvements  de- 
scribed by  the  manufacturer  as  "startling 
new  developments."  Those  new  features 
are  built  into  the  lamp  that  is  now  being 
delivered.  They  are  said  to  make  possible 
saving  of  20  to  25  per  cent  in  carbon  costs 
and  current  costs,  together  with  a  quality 
of  performance  claimed  to  equal  that  of 
the  rotating-carbon,  condenser-type  high 
intensity  lamps. 

The  manufacturer  explains  that  three 
new  factors  have  been  introduced  into  the 


operation  of  the  Electronic  Lamp.  The 
first — the  one  originally  announced  in 
October  of  1946 — is  electronic  control  of 
the  rate  of  carbon  feed.  Small,  adjustable, 
electronic  pulse  generators  utilizing  thy- 
ratron  tubes  deliver  accurately  timed 
pulses  of  current  to  solenoid  electro-mag- 
nets. Whenever  current  is  received  the 
solenoid  energizes  a  pawl  that  operates  on 
a  ratchet  wheel,  which  in  turn  advances 
the  carbon  carrier.  The  rate  of  feed  is 
determined  by  the  frequency  of  the  pulses, 
which  is  adjustable.  Two  completely  in- 
dependent generators  and  mechanisms  are 
employed,  one  for  each  carbon.  The  re- 
sult, according  to  Forest  Electronic  Com- 
pany, is  that  "the  arc  gap  is  maintained 

Ballantyne's  Complete  Systems 


BALLANTYNE'S  completely  new  projec- 
tion assembly,  including  modernized  Gardi- 
ner Super  mechanism  now  made  by  Ballan- 
tyne,  above.    Below,  new  speaker  baffle. 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


E-21 


Sebring  Changemaker 


AUTOMATIC  change  maker,  the 
Sebring,  increases  slot  machine  re- 
freshment sales  by  providing  cus- 
tomers with  change  before  their 
impulse  to  buy  is  lost.  Also  elimi- 
nates abuses  such  as  taking  return 
checks  under  pretense  of  getting 
change  at  the  box  office,  and  then 
selling  or  giving  the  return  checks 
to  others. 


continuously  at  exactly  the  correct  aper- 
ture, where  the  arc  burns  most  efficiently 
and  with  greatest  light  output."  This  fea- 
ture is  credited  with  the  savings  in  cur- 
rent and  carbon  conumption  claimed  for 
the  lamp. 

The  two  additional  features,  incorpo- 
rated after  the  lamp  was  first  announced, 
are  credited  with  producing  a  light  equal 
in  quality  and  intensity  to  that  of  rotating- 
carbon  h.i.  lamps.  These  are  exceptionally 
accurate  adjustment  of  the  air  stream  ad- 
mitted to  the  arc,  and  of  the  magnetic 
control.  The  result  is  production  of  a 
vertical  instead  of  a  diffuse  tail-flame, 
accompanied  by  compression  of  the  highly 
incandescent  gases  within  the  crater  of 
the  positive  carbon.  In  any  arc  lamp  the 
brightest  and  whitest  light  is  obtained 
from  these  gases,  and  their  compression 
within  the  positive  crater,  at  the  focal 
point  of  the  reflector,  utilizes  them  to 
maximum  advantage. 

The  Electronic  Lamp  will  take  any  car- 
bon trim,  and  accordingly  is  recommended 
by  its  manufacturers  for  all  projection 
rooms,  from  the  smallest  theatre  to  the 
largest  drive-in.  Among  its  other  features 
is  a  warning  light  that  goes  on  automati- 
cally whenever  either  carbon  burns  down 
to  less  than  22  minutes  remaining  time. 
It  stays  on  until  a  new  carbon  is  inserted. 

To  Increase  Kefreshment  Sales 

Confection  sales  via  slot  machines  have 
increased  as  much  as  three  to  one  where 
automatic  change-making  machines  were 


installed  nearby  vending  machines,  ac- 
cording to  a  survey  STR  has  made  among 
exhibitors. 

In  addition  to  the  increase  in  business, 
exhibitors  report,  the  change-makers 
eliminate  difficulties  connected  with  con- 
fection sales.  For  example,  children,  much 
given  to  requesting  return  checks  from 
doormen  in  order  to  go  outside  for  change, 
are  bereft  of  that  excuse.  (It  is  not  un- 
common for  the  youngsters  to  sell  their 
return  checks  to  friends,  causing  added 
disturbance.)  One  exhibitor  told  STR  he 
installed  a  change-maker  after  watching 
a  group  of  adults  on  their  way  out  from 
the  theatre  pass  up  the  theatre's  merchan- 
dise because  between  them  there  were  not 
enough  nickels  to  provide  drinks  for  all. 
Their  conversation  made  it  plain  that  they 
would  postpone  the  drinks  until  they 
reached  the  soda  store  across  the  street. 

Another  exhibitor,  to  reduce  some  of  the 
disturbance  of  noise  by  those  seeking 
change,  put  up  a  sign  inviting  patrons  to 
ask  the  head  usher  for  change  for  vending 
machines.  But  there  were  few  requests  of 
this  sort  compared  with  the  play  given  his 
machines  after  installing  a  change-maker. 
His  opinion  is  that  such  purchases  are 
largely  "impulse"  actions,  and  any  delay 
means  a  lost  sale. 

One  model  of  change  making  machine 
is  pictured  here;  others  will  be  described 
in  future  issues.  The  device  here  shown  is 
the  Sebring  Changemaker.  It  holds  fifty 
dollars  worth  of  nickels,  which  it  dispenses 
in  return  for  dimes  or  quarters.  It  sells 
for  $129.50;  and  is  used  not  only  in  the- 
atres but  also  by  such  organizations  as 
Marshall  Field  and  Company,  Montgom- 
ery Ward,  the  Walgreen  drug  store  chain 
and  the  Illinois  Central  Railroad. 

And  a  new  and  greatly  expanded  line 
of  projection  and  sound  equipment  will  be 
offered  to  the  industry  this  Fall  by  The 
Ballantyne  Company,  including  a  new 
projector  mechanism,  a  new  45-70  ampere 
lamp,  new  rectifiers,  pedestals  and  two- 
way  loudspeakers.  All  of  these  items  will 
be  unveiled  at  the  Tesma-Tedpa  Trade 
Show  to  be  held  at  St.  Louis  September 
28th-30th. 

Gardiner-Ballantyne  Projector 

Prominent  in  this  enlarged  line  of  the- 
atre equipment  will  be  the  new  projector, 
a  revised  and  modernized  version  of  the 
Gardiner  Super  mechanism,  to  which  Bal- 
lantyne Company  has  acquired  all  rights, 
together  with  tools,  jigs  and  dies.  The 
projector  has  been  given  new  shock-proof 
spiral  gears;  micrometer  lens  focusing; 
heavy  non-warping  aluminum  doors  and 
housing;  a  larger  casing  with  wider  doors 
and  more  working  space  and  a  stream- 
lined external  design.  Retained,  however, 
is  the  barrel-type  rear  shutter  driven  di- 
rectly from  the  intermittent  fiywheel  shaft 
and  provided  with  fianges  for  cooling;  the 
aliernation  of  steel  and  fiber  gears;  the 
double-bearing  intermittent;  readily  re- 
movable gate;  rigid  gate  mounting  and 
other  time-tested  features  of  the  Gardiner 
Super. 

The  new  soundhead  is  a  modernized 
version  of  the  Ballantyne  Royal  Sound- 
master,  incorporating  a  new  gyroscopic 
film  filter,  ball-bearing  mounted  and  per- 
manently sealed.  The  drive  motor  is 
mounted  within  the  soundhead  (under 
the  ventilating  slots  in  the  accompanying 


Television  Projector 


This  shutterless  Simplex-General  Electric 
device  projects  35-mm.  prints  directly  into 
the  pick-up  tube  of  the  television  camera. 
Since  only  relatively  low  intensity  of  light 
is  needed,  the  lamphouse  contains  a  flicker- 
ing "pulse"  light  source,  electronic  in  prin- 
ciple of  operation,  instead  of  an  arc  lamp, 
and  the  projector  needs  no  shutters.  The  light 
source  acts  in  cooperation  with  a  special  in- 
termittent movement  to  expose  every  other 
frame  three  times  instead  of  twice,  thus  con- 
verting the  24-frames-per-second  frequency 
of  normal  projection  to  the  30-frames-per- 
second  that  is  standard  in  television. 


illustration).  There  is  a  large  handwheel 
at  the  front  of  the  motor  housing  for 
convenience  in  threading. 

The  newly  developed  Lightmaster  High 
Intensity  lamphouse  utilizes  14-inch  B.  & 
L.  reflectors  designed  to  match  an  f/2.0 
projection  lens,  and  operates  at  any  de- 
sired current  value  between  45  and  70 
amperes.  Negative  and  positive  carbons 
are  independently  fed.  Associated  with  the 
new  lamp  are  five  new  rectifiers,  4-tube 
and  6-tube  types,  single  phase  and  three 
phase,  covering  an  output  range  from  40 
to  80  amperes. 

Lam.p,  projector  and  soundhead  mount 
on  a  new  pedestal,  streamlined,  chrome- 
decorated,  and  available  with  an  upward 
tilt  for  drive-ins. 

An  entirely  new  two-way  "Golden 
Voice  of  the  Silver  Screen"  speaker  sys- 
tem has  also  been  added  to  Ballantyne's 
1948  products;  and  new,  acoustically  rein- 
forced l.f.  baffles  have  been  brought  out 
for  the  company's  other  two-way  speaker 
systems.  Outstanding  improvement  in 
"presence"  illusion  is  claimed  for  these 
low-frequency  baffles.  All  speaker  units 
utilize  Alnico  permanent  magnets;  the  l.f. 
units  have  15-inch  cones.  Crossover  is  at 
500  cycles,  network  impedance  being  500 
ohms. 

The  new  equipment  will  be  made  avail- 
able in  the  United  States  and  Canada 
through  forty  theatre  supply  dealers,  and 
for  export  through  Streuber  and  LaChi- 
cotte  of  New  York,  according  to  J.  R. 
(Bob)  Hoff,  Ballantyne  Sales  Manager. 
All  of  it  is  designed  for  use  with  the 
Company's  PD-56  sound  amplifiers  and 
BX  exciter  lamp  d.c.  upply  units,  both  of 
which  were  developed  and  put  on  the 
market  within  the  past  year. 


E-22 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


J.  M.  SUTTON— Partner,  Galston 
and  Sutton  Theatres,  Hollywood, 
Calif. — says: 

"Of  vital  importance  to  every 
theatre  owner  is  the  mainten- 
ance of  sound  equipment.  RCA 
Sound  and  Service  is  the  heart- 
beat of  our  business." 

To  get  the  benefits  of  RCA  Service — 
write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  N.  J. 


pMorld'siinestil 
1  theatre  chairs  II 

AMERICAN  1 

lodiform  j 

Restful\  Chairs 

American  Seating  Company 

*  Grand  Rapids  2,  Michigan 

    ^ . ,. 

  ~     

Notv  Specializing^ 
in  Refreshment 

Service  for 


DRIVE-IN  THEATRESy 


SPORTSERVICE,  Inc.  Jacobs  duos. 
[HURST  BLDG.  BUFFALO,  N.  Y.; 


COMPLETE  STAGE  LIGHTIKG 


CAPITOL  STAGE  LIGHTING  CO. 

527-529  WEST  45th  STREET 
NEW  YORK  19,  N.  Y. 


Reserve  Your  FREE  Copy 

Theatre  and  Motion  Picture  Production  Equipment 
The  new  up-to-date  S.O.S.  BARGAIN  CATALOG  is  now 

in  production.  Pages  on-i  paaes  of  startling  oood  buvs! 
Savings  of  25%  to  40%  and  more!  New,  Used,  Re- 
builts — Many  Government  Surplus  Materials — all  fully 
guaranteed.  Reserve  your  FREE  copy  now! 

S.O.S.  CINEMA  SUPPLY  CORP.  'n°eWoI"k^  'Ji 


"Voice  oi  Theatre  Speakers" 
JOE   HORNSTEJN  has  it! 


Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTElh   has  iff 


In  the  Motion  Picture  Field 
Only  One  Trade  Journal 
SHOWMEN'S  TRADE  REVIEW 
Is  a  Member  of 
ASSOCIATED  BUSINESS  PAPERS 


HELPFUL  BOOKS 


Theatremen  who  are  engaged  in  or 
contemplate  any  building  or  remodeling 
will  find  much  of  interest  and  value  to 
them  in  three  books  issued  by  McGraw- 
Hill  Book  Company.  All  are  short,  clearly 
written  and  very  easy  to  read. 

"The  Contractor's  Legal  Problems"  by 
Norris  L.  Hayward  is  an  amusing  and 
high  instructive  compilation  of  119  brief 
true  anecdotes  relating  to  the  legal  com- 
plications that  can  arise  in  the  course  of 
construction  work.  Whoever  reads  it  will 
be  convinced  of  the  importance  of  con- 
sulting his  lawyer  not  only  about  the  con- 
tract, but  about  every  step  and  detail  of 
the  work  from  start  to  finish.  For  example, 
Page  80  warns  of  circumstances  under 
which,  if  a  sub-contractor  supplies  a  de- 
fective ladder  and  a  workman  is  hurt,  the 
workman  can  sue  the  theatre  owner  and 
collect;  and  the  theatre  owner  cannot  pass 
on  this  liability  to  the  contractor,  no  mat- 
ter how  the  contract  reads.  Although  the 
book  is  written  primarily  from  the  point 
of  view  of  the  contractor,  it  contains 
many  an  important  caution  that  theatre- 
men,  and  even  theatre  architects,  may 
find  highly  valuable.  The  price  is  $2.50. 

The  other  two  books  will  help  the  thea- 
treman  to  decide  more  accurately  what  he 
wants,  to  indicate  his  wishes  more  clearly 
to  both  architect  and  contractors,  and  to 
keep  a  weather  eye  on  the  contractors  to 
make  sure  they  perform  as  they  should 
when  the  architect's  back  is  turned.  Elbert 
A.  Lair's  "Carpentry  for  the  Building 
Trades"  runs  to  188  pages  including  in- 
dex. It  outlines  and  pictures  very  clearly 
the  essentials  of  different  types  of  fram- 
ing, flooring,  roofing  and  siding,  and  of 
mounting  finish,  trim,  windows  and  doors. 
A  full  chapter  is  devoted  to  the  reading 
of  blueprints,  and  another  to  the  grading 
and  measuring  of  lumber.  Price  is  $2.50. 
"Brick  Structures"  by  Ralph  P.  Stoddard 
reveals  which  types  of  brickwork  cost 
least  and  which  most,  and  presents  pic- 
tures of  them  all  so  the  theatre  owner  can 
make  up  his  own  mind  on  cost  vs.  at- 
tractiveness. It  also  calls  attention  to  the 
kind  of  tricks  or  carelessness  on  the  part 
of  the  contractor  that  can  impair  either 
the  sturdiness  of  the  work  or  its  resistance 
to  weather  or  both.  The  volume  comprises 
169  pages  including  index;  price,  $2.20. 

It  is  scarcely  necessary  to  point  out  that 
an  evening  apiece  spent  with  each  of  these 
books  could  possibly  save  a  theatre  owner 
thousands  of  times  their  price. 


Smith  and  Masland  Won't  Raise 
Carpet  Prices;  Mohawk  Mills  Do 

Although  Mohawk  Carpet  Mills  an- 
nounced a  five  per  cent  increase  in  the 
prices  of  all  Mohawk  Fabrics,  effective 
August  23rd,  owing  to  increased  raw  ma- 
terials costs,  Frederick  B.  Klein,  President 
of  Alexander  Smith  and  Sons  Carpet  Com- 
pany, reveals  that  his  organization  is  plan- 
ning no  increase  in  prices  for  the  present. 
Klein  confirmed  that  raw  material  costs 
have  risen  substantially  in  recent  months, 
but  indicated  that  Alexander  Smith  and 
its  associate,  C.  H.  Masland  and  Sons,  will 
absorb  the  extra  expense  and  not  pass  it 
on  to  their  customers. 


Revolving  Displays  with 

PotoSho 

■  ^  ELECTRIC  TURNTABLES 

.  .  Mean  More  Business! 


TURN  THREE 
TIMES  A  MINUTE 
—  Carry  up 
to  200  lbs.! 


Illustrated  above. 
Model  "712"  for 
motion  with  light- 
ing effects.  At  bot- 
tom: Kasson  Elec- 
tric Xmas  Tree 
Turner,  marvelous 
for  holiday  dis- 
plays. Ceiling  and 
Ferris  Wheel  types 
available  too,  with 
and  without  light- 
ing outlets. 


Write  for 
complete 
catalog! 


GENERAL  DIE  AND  STAMPING  CO. 

Dept.  72,  266  Mott  St.,  New  York  12,  N.  Y. 


EVANS  SPROTT— General  Man- 
ager, Bijou  Amusement  Company, 
NashvUle,  Tenn. — declares: 

"To  me,  RCA  Service  is  a  good 
business  investment.  It  pays 
for  itself  by  keeping  my  equip- 
ment free  from  trouble  and  my 
patrons  better  satisfied." 

To  get  the  benefits  of  RCA  Service — 
write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  N.  J. 


MORE  PROFITS 

FOR  YOU./ 


RUBBER  MATS 

FOR  THEATRES 
Matting,  Link  Mats  &  Mechanical  Rubber  Goods 

LORRAINE    RUBBER    ENGINEERING  CO. 

286  FIFTH  AVENUE,  NEW  YORK  CITY 


Wh^n  Writing  to  Advertisers 
'  Please  Mention 

SHOWMEN'S  TRADE  REVIEW 


(9^ 


PLATE  RECTIFIER 


IN  OPERATING  COST 

You  can  actually  make  your  power 
dollar  go  more  than  25%  farther  when 
you  use  the  RCA  PLATE  RECTIFIER. 


LOW  MAINTENANCE  COST — Simple  construction  ...  no  moving 
parts  .  .  .  hold  replacement  and  upkeep  to  a  minimum. 

REDUCED  POWER  COSTS— The  transformer  limits  current  when 
the  arc  is  struck.  No  ballast  resistors  or  tube  filaments  to  con- 
sume power. 

LONG  LIFE — Fewer  parts  result  in  dependable  operation,  year 
after  year. 

IMPROVED  PROJECTION— Flickless  projection  is  obtained  be- 
cause power  supplied  to  the  arc  lamp  is  unvarying. 

AVAILABLE  IN  TWIN  AND  SINGLE  TYPES— 40-ampere  twin  unit 
for  supplying  power  to  2  lamps,  50-,  60-,  and  70-  ampere  units 
for  single  lamp  operation. 


Models 
fbr  all 
One-Kilowatt 
and  Siuprex-Type  Arc  Lamp^ 


1  I 


THEATRE  EQUIPMENT 

RA  DiO  CORPORA  TtOM  of  A  M£RiCA 

ENGINEERING  RRODUCTS  DEPARTMENT,  CAMDEN  NJ. 

In  Canado:  RCA  VICTOR  Compony  limited,  Montreal 


E-24 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


RCA  Expands  Television 

Tube  Manufacturing  Plant 

KCA  is  investing  one  million  dollars  in 
expansion  of  its  cathode-ray  television 
tube  plant  at  Lancaster,  Pennsylvania.  A 
new  one-story  building,  measuring  250  x 
165  feet,  will  be  added  to  the  existing 
plant  and  approximately  double  its  capac- 
ity. The  television  tubes  are  made  by  auto- 
matic machines,  which  produce  them  at 
the  rate  of  one  tube  per  machine  per  min- 
ute. 


Light  energy  necessary  to  activate  a 
single  grain  of  photographic  silver  bromide 
is  40  quanta  or  two-quadrillionths  of  a 
watt,  according  to  an  investigation  just  re- 
ported by  Dr.  Julian  H.  Webb  of  Kodak 
Research  Laboratories. 


Drive-In  Generators 

Arc  supply  generators  especially  con- 
structed for  drive-ins  have  been  an- 
nounced by  Automatic  Devices  Com- 
pany. They  will  be  built  to  meet  the 
requirements  of  outdoor  theatres  of 
every  size  and  capacity. 

Additionally,  the  company  announces 
a  new  line  of  motor-generators  for 
both  drive-in  and  indoor  theatre  use. 
These  new  models,  known  as  Stabilarc 
1373,  available  in  all  sizes  and  deliv- 
ered within  three  to  four  weeks  after 
receipt  of  order,  are  "package"  units 
that  contain  their  own  ballast  resistor 
and  starter  in  a  cabinet  movmted  on  the 
stator  frame,  the  entire  assembly  con- 
stituting one  unit. 


Are  You  Letting  Dirt  Picket  Your  Theatre? 

You  can't  blame  people  for  not  wanting  to  cross  the  picket  line  when  Dirt  goes  on  a  sit-down 
strike  in  your  house. 

The  Super  Heavy  Duty  Specialized  Theatre  Cleaner  will  settle  your  Dirt  problems  with  no 
difficulty.  Because  the  Super  is  especially  built,  tooled  and  designed  to  meet  the  problems 
of  theatre  cleaning  it  does  a  quick,  easy  and  thorough  job. 

Special  features  eliminate  drudgery.    It  is  easy  for  your  staff  to  clean  everything  and  every  place 
frequently.    Hi-up  Tube  permits  cleaning  15  feet  up — extra  sections  are  available 
for  greater  heights — drapes,  box  fronts,  lamp  house,  screen,  upholstered  furniture, 
carpets,  bare  floors  and  ornamentation — clean  them  all  with  the  same  Super. 
The  Super  Blower  boosts  debris  and  popcorn  boxes  out  from  under  seats, 
down  front  to  be  disposed  of  easily.   The  Super  Spotlight  enables  the 
operator  to  see  readily  into  dark  places,  saves  house  lights.  The 
Super  Screen  Brush  gives  longer  life  to  your  screen — keeps  it 
clean  and  bright,  sound  holes  clear. 

Ask  your  supply  dealer  or  write  for  a  5-day  free  trial. 


National  Super  Service  Company,  Inc. 

1951  N.  13th  St.,  Toledo  2,  Ohio 

National  Super  Service  Co.  of  Canada 

Toronto,  Ont.  Vancouver,  B.  C. 


r 


YOUR    ASSURANCE    OF    THE  BEST! 


WENZEL 
Film  Trap  Door 
and  Door  Holder 
Assembly 

New  double  tension  slip- 
in  type  assembly  built 
with  an  adjustable  wedge. 


Adjustable 
EW-2 
EW-10 


WENZEL 
"Smooth-Running" 
PROJECTOR 


ITrite  for  our  NEW  complete  catalog,  WC  25.  We  will  sell 
only  through  Independent  Theatre  Equipment  Dealers, 
Mention  the  dealer  serving  you. 


You  are  assured  of  ""Smooth-Running"  per- 
formance with  the  Wenzel  time  proven 
projeaor.  Use  Wenzel's  precision  replace- 
ment parts  .  .  .  and  your  present  equipment 
will  do  a  '"smoother-running"  job. 


UJENZEL 

,  PROJECTOR  COMPANY 

C   CTITC  CTDCET 


Richfield  Theatre 

(Continued  from  Page  £-11) 

flower  bed  are  other  outstanding  features 
of  this  room,  which  requires  only  a  mini- 
mum of  maintenance.  Manager's  offices 
are  to  the  rear  of  the  lounge. 

Auditorium  color  scheme  is  compounded 
of  the  beige,  green  and  tan  carpet  pattern, 
yellow-green  side  walls,  dark  green  ceil- 
ing, eggshell  drapery  and  coral  seats.  The 
stage  drapery  is  extended  around  to  the 
side  walls,  where  it  provides  part  of  the 
needed  sound  absorption,  and  is  illumin- 
ated from  below.  Perforated  Celotex  pro- 
vides the  surfacing  of  the  rear  wall  and 
the  lower  third  of  each  side  wall.  The  dark 
color  of  the  ceiling  absorbs  light  reflected 
from  the  screen. 

Chairs  are  by  International,  with  mohair 
backs  and  leatherette  seats.  Projection 
equipment  includes  Brenkert  projectors 
and  arc  lamps.  Century  generators  and 
RCA  screen.  Forty- two  amperes  are  burn- 
ed in  each  arc;  the  projected  picture  is 
eighteen  feet  wide;  sound  output  is  30 
watts.  This  equipment  was  furnished  by 
Frosch  Theatre  Supply  of  Minneapolis.  At 
the  left  of  the  projection  suite  is  a  small 
cry  room. 

The  U.  S.  Air  Conditioning  Corporation 
cooling  system  uses  well  water;  and  since 
there  are  no  sewers  in  Richfield  spent 
water  is  returned  to  the  ground  through  a 
pipe  located  inside  the  well  casing,  and 
driven  to  a  level  more  than  100  feet  deeper 
that  the  stratum  from  which  the  supply 
is  drawn.  Heating  is  by  steam,  through 
coils  and  the  blower. 

The  theatre  is  attractively  landscaped 
to  fit  in  naturally  with  its  suburban  envi- 
ronment, and  is  surrounded  by  parking 
space  at  the  sides  and  rear. 

George  Becker  of  Minneapolis  was  the 
architect  and  Sebco,  of  the  same  city,  the 
builder. 


New  Portable  Level  Meter 
Reads  Sound  Volume  Anywhere 

A  portable  and  convenient  level  meter 
for  measuring  sound  volume  in  every 
part  of  the  theatre  auditorium  has  been 
put  on  the  market  by  Hermon  Hosmer 
Scott,  Inc.  The  manufacturer  represents 
that  its  accuracy,  sound  level  range, 
weighting  characteristics  and  other  tech- 
nical qualities  conform  to  the  require- 
ments set  for  sound  level  meters  by  the 
American  Standards  Association.  The  de- 
vice is  small  enough  to  be  carried  in  a 
coat  pocket  being  little  larger  than  a 
flashlight  and  about  the  same  shape  and 
weight.  It  comprises  a  crystal  microphone, 
amplifier  and  indicating  meter,  all  bat- 
tery-operated. The  output  signal  is  also 
available  through  auxiliary  contacts  for 
further  analysis  by  external  apparatus. 
As  the  batteries  run  down,  the  amplifier 
gain  can  be  restored  to  the  original,  fac- 
tory-calibrated value  by  adjusting  a  com- 
Den sating  dial.  Price  of  the  meter  'is 
$195.00,  net.  It  measures  10"  long  by  21/2" 
diameter;  and  weighs  34  ounces,  batteries 
included. 


2505-19  S.  STATE  STREET 
CHICAGO.  ILLINOIS 


Drive-ins  Boom,  Service  Figures  Show 

Rapid  growth  of  drive-in  theatres  is  ex- 
emplified by  the  fact  that  more  than  100 
of  them  from  coast  to  coast  are  now  under 
contract  for  RCA  service,  according  to 
a  statement  issued  by  RCA  Service  Cor- 
poration. 


SHOWMEN'S  TRADE  REVIEW,  September  U,  1948 


E-25 


ADVERTISERS'  INDEX 
Equipment  &  Maintenance  Sec. 

Adler  Silhouette  Letter  Co   E-25 

iOn  W.  ,i6th  St.,  Chicag-0  32,  III. 

Altec  Service  Corp   E-19 

161  Sixth  Ave..  New  York  13,  N.  Y. 

American   Popcorn   Co  ;   E-22 

Box  12,  Sioux  City  6,  Iowa.  President: 
Howard  C.  Smith.  Sales  Manager: 
Stanley  A.  Thatcher.  Domestic  Sales: 
Direct. 

American  Seating  Co   E-22 

9th  and  Broadway,  Grand  Rapids  2, 
Mich.  Sales  Manager:  J.  M.  Ver- 
Meulen.  Domestic  and  Foreign  Sales: 
Direct  and  through  National  Theatre 
Supply. 

Automatic  Devices   Co   E-25 

103.S  Linden  St.,  AUentown,  Pa.  Ex- 
port Office:  220  W.  42nd  St.,  New 
York,  N.  Y. 

Capitol  Stage  Lighting  Co   E-22 

527-529  West  45th  St.,  New  York  19, 
N.  Y. 

Century  Projector  Corp   .  E-19 

729  7th  Ave.,  New  York  19,  N.  Y. 
Sales  Manager:  L.  W.  Davee.'  Domes- 
tic Sales:  Through  independent  dealers. 
Foreign  Sales:  Through  Westrex,  Inc., 
exclusively. 

DeVry  Corp   E-17 

1111   Armitage  Ave.,   Chicago   14,  111. 

F  &  Y  Building  Service   E-19 

328  E.  Town  St.,  Columbus  15,  O. 

Forest  Mfg.   Corp   E-18 

9-11  W.  Park  St.,  Newark,  N.  J. 
President  and  Sales  Manager:  J.  K. 
Elderkin.  Domestic  Sales:  Through 
all  dealers.  Foreign  Sales:  Through 
appointed   dealers   and   export  outlets. 

General  Die  &  Stamping  Co   E-22 

266  Mott  St.,  N.  Y.  12,  N.  Y. 

General  Register  Corp   E-16 

36-20  33rd  St.,  Long  Island  City  1, 
N.  Y.  Sales  Manager:  W.  C.  Stober. 
Domestic  Sales:  Through  supply  deal- 
ers. Foreign  Sales:  Through  export 
dealers. 

Hornstein,  Joe,  Inc  E-19,  E-22,  E-25 

630  9th  A\^.,  New  York,  N.  Y. 

Ideal  Seating  Co   E-25 

521  Ann  St.,  Grand  Rapids.  Mich. 

International  Projector  Corp  Back  Cover 

92  Gold  St.,  New  York,  N.  Y. 

LaVezzi   Machine  Works   E-16 

4635  W.  Lake  St.,  Chicago  44,  111. 
Sales  Manager:'  Jake  Mitchell.  Do- 
mestic Sales:  Through  independent  and 
RCA  dealers  only.  Foreign  Sales: 
Through  dealers  only. 

Lorraine  Rubber  Engineering  Co   E-22 

286  Fifth  Ave.,  New  York,  N.  Y. 

Motiograph,  Inc  v.;  '  ' 

4431  W.  Lake  St.,  Chicago  24,  111. 

National  Carbon  Co  •  '  '  ^'^ 

30  E.  42nd  St.,  New  York  17.  N.  Y. 
Sales  Manager:  D.  B.  Joy.  Domestic 
and  Foreign  Sales:  Through  dealers. 

National  Super  Service  Co.,  Inc   E-24 

1951  N.  13th  St.,  Toledo  2,  O. 

National  Theatre  Supply   E-15 

92  Gold  St.,  New  York,  N.  Y. 

Novelty  Scenic  Studios,  Inc   E-19 

32-34  W.  60th  St.,  New  York  23,  N.  Y. 
President  and  Sales  Manager:  A.  J. 
Kessler.  Domestic  Sales:  Direct  and 
through  dealers.  Foreign  Sales:  Direct 
and  through  dealers. 

RCA  Service  Corp  E-19,  E-22,  E-23,  E-25 

Front  and  Cooper  Sts.,  Camden,  N.  J. 

J.  E.  Robin,  Inc   E-15 

330  W.  42nd  St.,  N.  Y.  18,  N.  Y. 

C.  F.  Simonin's  &  Sons,  Inc   E-14 

Tioga    &    Belgrade    Sts.,  Philadelphia 
34,  Pa.  „ 

S.O.S.  Cinema  Supply  Corp   E-Z2 

602  W.  52nd  St.,  New  York  19,  N.  Y. 

Sportservice,   Inc   E-22 

Hurst  Bldg.,  Buffalo,  N.  Y. 

Strong  Elec.  Corp  E-3,  E-9 

87  City  Park  Ave.,  Toledo  2,  O. 
Sales  Manager:  Harold  E.  Brown. 
Domestic  Sales:  Through  independent 
supply  dealers.  Foreign  Sales:  Through 
Strong  Elec.  Corp.  Export  Dept.,  92 
Gold  St.,  New  York,  N.  Y. 

Theatre  Equipment  &  Supply 

Manufacturers'  Association,  Inc   E-2 

Vallen,   Inc   E-19 

Akron.  O.  President:  E.  J.  Vallen. 
Domestic  Sales:  Through  dealers.  For- 
eign Sales:  Through  RCA  International 
Division,  745  5th  Ave.,  New  York  22, 
N.  Y. 

Wagner  Sign  Service,  Inc   E-10 

216-218  S.  Hoyne  Ave.,  Chicago  12, 
in.  President  and  Sales  Manager: 
E  Wagner.  Domestic  and  Foreign 
Sales:  Direct  at  list  only,  and  through 
designated  supply  companies  and  mar- 
(|uee  manufacturers. 

Wenzel   Projector   Co  •  E-24 

2t05-19  S.  State  St.,  Chicago  16,  111. 
Sales  Manager:   C.  J.  Williams.  Do- 
mestic   and    Foreign    Sales:  Through 
independent  dealers. 
While  every  precaution  is  taken  _  to  insure  ac- 
curacy, we  cannot  guarantee  against  the  possi- 
bility  of   an  occasional   change  or  omission  in 
this  index. 


Floodlamp  Maintenance 

Outdoor  floodlamps  become  exceed- 
ingly inefficient  unless  properly  main- 
tained, according  to  careful  investiga- 
tions conducted  by  Francis  T.  Tille- 
mans  of  Westinghouse  Electric  Corpo- 
ration and  reported  in  "Illuminating 
Engineering." 

Mr.  Tillemans  presented  data  on  a 
neglected  floodlamp  that  delivered  only 
7,639  lumens  in  a  30-degree  cone,  but 
put  out  nearly  three  times  as  much 
light,  or  19,607  lumens,  after  it  had 
been  cleaned  and  had  a  new  lamp  in- 
stalled. In  another  such  instance,  a 
lamp  that  gave  only  3,471  lumens  in 
a  30-degree  cone  was  similarly  cleaned 
and  fiUcd  with  a  new  bulb,  and  then  de- 
r.vered  almost  five  times  as  much  light, 
cr  17.195  lumens. 


Snow  Cones  Manufactured 

By  New  Vending  Machines 

A  self-contained  machine  that  automat- 
ically manufactures  and  flavors  "snow 
cones"  has  been  put  on  the  market  by 
Multiple  Products  Corporation,  a  subsidi- 
ary of  Auto -Vend,  Inc.  The  machine  shaves 
ice  to  produce  the  "snow."  It  is  30"  wide, 
20"  deep  and  five  feet  high,  and  contains 
ice  shaver,  plexiglas  syrup  dispensers,  ice 
storage,  cup  storage,  drainage  facilities, 
waste  facilities,  working  surface  and 
everything  else  necessary  for  complete 
operation.  Attractive  appearance  is  se- 
cured by  aluminum  and  stainless  steel 
united  with  plexiglass  display  of  snow 
and  syrups,  and  decalcomania  decorations. 

The  manufacturer  estimates  that  an  ex- 
penditure of  $1.65  for  ice,  syrup  and  cups 
returns  a  gross  income  of  $17.50  in  sales. 


i/io  rj  0  fj  ji  f) 


^t'S  PROOF 
\^\i^VCi  HAND! 

^  that  nothing  but  the  finest  sound  is  good 

enough — that  better  sound  means  better  box-oftice — 
that  quality  sound  costs  less  over  the  years  when  you 
install 


i) 


See  our  Exhibit  at  the 
TESMA  S'how,  Jefferson 
Hotel,  St.  Louis,  Mo., 
Sept.  28-29-JO,  Booth 
Nos.  42  &  43. 


Designed  and  built  by  specialists  to  assure  long,  trouble- 
free  service. 

Two  basic  sound  systems — one  for  theatres  of  1,000  and 
another  for  theatres  of  2,000  seats — the  output  of  which 
may,  by  the  addition  of  power  amplifiers,  be  brought  up 
to  serve  theatres  up  to  6,000  seats. 

Your  choice  of  any  model  Altec-Lansing  "Voice  of  the 
Theatre"  or  Motiograph  loudspeaker  equipment. 

The  Motiograph  sound  reproducer  is  based  on  designs 
of  Electrical  Kesearch  Products  Division  of  Western 
Electric  Company. 


For  literature  and  complete  information,  write 

MOTIOGRAPH,  INC. 

4431  W.  LAKE   STREET     •     CHICAGO   24,  ILL. 


^"Buih  to  tx(el  —  (('"  NT 

 :  ^ 

^Ti|.ii]iin^.iv.ij,iji.y; 

IDEAL  SEATING  COMPANY 

of  GRAND  RAPIDS 
-* 

■  nirn  "THIRD  DIMENSION" 
AULlII  MULTIPLE  SIZE 
SILHOUETTE  LETTERS 

and  Exclusive 
"R£MOV>J-P>JN£L"  Gla$s-in-Frame  Units 
ADLER  SILHOUETTE  LETTER  CO. 

3021  W.  36th  St.,  Chicago    1451  B'way,  N.Y.C. 


Looking  for  the  Modern  Curtain  Tracl<? 
Then  Look  At 
B  E  S  T  E  E  L 

Medium  Duty  Curtain  Track 
Fast,  smooth,  efficient.  Strong  enougti 
for    the    majority    of  installations. 

AUTOMATIC  DEVICES  CO. 

1035  Linden  St.  AUentown,  Pa. 


New  Ideal  Theatre  Chairs 
JOE  HORNSTEIN  has  it.' 


ROY  L.  COCHRAN— Owner  an* 
Manager,   Juroy  Theatre,  North 
Little  Rock,  Arkansas — says: 
"In  three  years  of  operation  I 

have  used  RCA  Service  and  have 

not  lost  one  minute  of  time. 

Equipment  is  as  good  as  at 

time  of  installation." 
To  get  the  benefits  of  RCA  Service- 
write:  RCA  SERVICE  COMPANY, 
INC.,  Radio  Corporation  of  America, 
Camden,  N.  J. 


26 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


Request  for  Literature 

Showmen's  Trade  Review  9/11/48 
1501  Broadway,  New  York  18,  N.  Y. 

Please  send,  free  and  without  obligation,  the 
literature  checked  below. 


1  □ 

2  □ 

3  □ 


4  □ 

5  □ 

6  □ 


7  □ 

8  □ 

9  □ 


10  □ 

11  □ 

12  □ 


13  □ 

14  □ 

15  □ 


I  would  also  like  to  have  free  literature  on 
the  items  of  equipment  checked  below. 


STRUCTURAL 
MATERIALS 
□Theatre  Front 
□Exterior  Wall 

□  Interior  Wall 

□  Sound  Absorbing 

□  Roofing 

□  Insulating 

FURNISHING 
MATERIALS 
□Floor  Covering 

□  Rubber  Mats 
□Runners 

□  Stair  Treads 

□  Flooring 

□  Draperies 

□  Upholstery 

□  Carpet 

□  Crowd  Controls 

□  Chairs 

□  Sand  Urns 

□  Lounge  Furniture 

LIGHTING 
EQUIPMENT 

□  Fluorescent  Lamps 
□Germicidal  Lamps 

□  Ultra- Violet  Lamps 

□  Spot  &  Flood  Lights 
□Decorative  Fixtures 

SOUND 
EQUIPMENT 
□Soundheads 
□Amplifiers 

□  Loudspeakers 

□  Sound  System 

□  Public  Address 

□  Hearing  Aids 
□Tubes 
□Test  Reels 

STAGE 
EQUIPMENT 

□  Curtains 

□  Curtain  Controls 
□Decorative  Fabrics 
□Dimmers 

□  Footlights 

□  Border  Lights 

□  Spot&  Flood  Lamps 

□  Switchboards 

□  Stage  Rigging 

□  Stage  Hardware 

MAINTENANCE 
MATERIALS 

□  Vacuum  Cleaners 

□  Deodorants 

□  Disinfectants 

□  Uniforms 


HEATING  AND 
VENTILATING 

□  Air  Conditioning 

□  Air  Diffusers 

□  Odor  Removal 

□  tsiowers  and  Fans 

□  Unit  Coolers 

□  Unit  Heaters 


ADVERTISING 
EQUIPMENT 

□  Marquee 

□  Changeable  Letters 

□  Name  Sign 
□Attraction  Boards 

□  Display  Frames 

□  Display  Cases 


BOX-OFFICE 
EQUIPMENT 

□  Ticket  Registers 

□  Change  Machines 
□Ticket  Boxes 

□  Price  Signs 

□  Box-Office  Safes 

VENDING 
EQUIPMENT 

□  Popcorn  Machines 

□  Popcorn  Warmers 

□  Peanut  Roasters 

□  Sales  Aids 

□  Candy  Display  Cases 
|_|  Beverage  Machines 

□  Popcorn 

□  Peanuts 

□  Beverages 

□  Theatre  Candy 

PRO.TRCTTON 
EQUIPMENT 

□  Arc  Lamps 

□  Generators 

□  Rectifiers 

I  [Projectors 
I  [Reflectors 
I  [Screens 

□  Carbons 

□  Carbon  Savers 

□  Cueing  Devices 

□  Film  Splicers 

□  Fire  Shutters 

□  Safety  Devices 

□  Incandescent  Lamps 

□  Projector  Parts 

□  Magazines 

□  Pedestals 

□  Reels 

□  Reel  End  Alarms 
I  [Rewinds 


Name  

Theatre  

Address  

City  and  State. 


EQUIPMENT  LITERATURE 


Sept.  11,  1948 


ONE  of  our  services  to  our  readers  is  to  assure  them  free  literature  on  any  theatre  topic 
in  which  they  are  interested.  Some  booklets,  etc.,  are  described  below;  for  these,  check 
the  appropriate  number  in  the  coupon.  For  literature  on  other  matters  listed  in  that  coupon 
check  the  appropriate  squares.  Return  the  coupon  to  us  with  your  name,  name  of  theatre 
and  address  printed  clearly  and  legibly.  Your   request  will  receive  very  prompt  attention. 


AIR  DIFFUSER.  A  six-page,  two-color  folder  de- 
scribes in  full  detail  the  new  Agitair'  model  "RTC" 
diffusing  device.  This  diffuser,  designed  to  assure  ef- 
fective distribution  of  conditioned  air  regardless  of  the 
shape  of  the  area  to  be  conditioned,  "blows"  in  one, 
two,  three  or  four  directions  as  required,  and  can  also 
distribute  more  air  in  some  directions  and  less  in 
others,  as  required.  It  offers  the  architect  and  engineer, 
the  bulletin  says,  "a  product  which  will  fit  into  their 
design,  instead  of  making  their  design  conform  to  the 
diffuser."  It  can  be  obtained  in  sizes  to  fit  standard 
tile  dimensions,  eliminating  any  need  for  on-the-job  tile 
cutting.  The  bulletin  gives  a  great  deal  of  information 
as  to  the  variety  of  types  in  which  this  diffuser  is 
available,  methods  of  installation,  and  how  the  device 
operates.  The  same  manufacturer's  wind-actuated  air 
exhausters,  and  high  efficiency  filters,  are  also  illus- 
trated and  described.  (#1) 


BOOKLETS.  A  series  of  ten  small  booklets,  each  of 
six  pages,  each  printed  in  two  colors,  conveys  an 
abundance  of  information  about  RCA  sound  systems, 
RCA  tube  recitifiers,  the  Brenkert  1  Kw.  arc  (now  made 
by  RCA)  and  RCA  drive-in  equipment.  The  series 
covers  seven  different  models  of  RCA  theatre  sound 
systems,  not  counting  the  booklet  devoted  to  drive-ins. 
There  is  also  a  pamphlet  illustrating  and  describing 
briefly  the  RCA  deluxe  soundhead.  AH  yours  for  the 
asking.  (#2) 


COIN  HANDLING  MACHINES.  Change-making 
machines  ("automatic  cashiers"),  coin  sorters,  coin 
counters,  coin  packaging  machines  and  coin  storage 
trays  are  pictured  and  described  in  an  eight-page,  two- 
color  booklet  by  Brandt  Automatic  Cashier  Company. 
Three  full  pages  are  devoted  to  detailed  descriptions  of 
the  automatic  cashiers,  or  change-makers,  and  the  pro- 
visions included  in  their  construction  to  assure  ac- 
curacy, meet  special  requests  from  customers,  and 
facilitate  efficient  operation.  (#3) 


CURTAIN  CONTROLS  AND  TRACKS.  Curtain 
control  motors,  drives,  carriers  and  tracks  for  all  thea- 
tres, large  or  small ;  and  for  all  applications  including 
round-the-corner  curtain  action  and  rear-fold  curtain 
action,  are  pictured,  diagrammed  and  described  in  a 
three-color,  twelve-page  folder  issued  by  Vallen,  Inc. 
The  several  models  of  controls  listed  provide  curtain 
action  ranging  from  40  to  225  feet  per  minute,  ac- 
cording to  the  size  of  the  opening  and  the  requirements 
of  showmanlike  operation.  Floor  sheaves,  batten  clamps 
and  other  devices  associated  with  control  of  the  curtains 
are  also  pictured  in  self-explanatory  drawings.  Theatre- 
men  who  are  planning  a  new  theatre,  who  are  not 
wholly  satisfied  with  the  curtain  action  in  their  present 
houses,  or  who  contemplate  adding  live  entertainment  to 
their  present  programs,  should  find  this  booklet  one  of 
absorbing  interest.  (#4) 


FLOOR  TILE.  A  new,  synthetic  plastic  flooring, 
available  in  standard-size  tiles  and  in  a  variety  of  plain 
and  marbleized  colors,  is  described  and  illustrated  in 
two  multi-color  pamplilets  issued  by  U.  S.  Stoneware 
Company.  The  material  is  supplied  in  Syi"  squares,  each 
3/16"  thick.  The  top  half  of  the  thickness  comprises 
the  surface  of  "Tygon"  plastic;  the  underlying  3/32" 
consists  of  a  layer  of  synthetic-impregnated  cork.  The 
tile  thus  constructed  is  said  to  be  unaffected  either  in 
strength  or  in  appearance  by  days  of  immersion  in 
water,  and  to  be  resistant  to  acids,  alkalies,  alcohols  and 
cleaning  solutions.  It  is  said  to  be  slip-proof  whether 
wet  or  dry,  easy  and  silent  to  walk  on,  and  readily 
cleaned  because  of  a  non-porous  surface  that  does  not 
absorb  dirt.  (#5) 


LENS  CHART.  As  easy  to  use  as  a  multiplication 
table,  a  new  lens  chart  just  issued  by  Kollmorgen 
Optical  Corporation  tells  at  a  glance  what  focal  length 
lens  to  use  for  any  projection  throw  and  screen  width; 
what  the  picture  width  will  be  at  a  given  projection 
distance  with  a  lens  of  given  focal  length ;  or  what 
the  projection  distance  must  be  for  a  given  lens  and 
screen  width.  The  chart  is  varnished  for  durability ; 
and  for  pocket  convenience  has  been  produced  in  the 
size  3}4x6^  inches.  These  charts  will  be  distributed 
at  the  Kollmorgen  booth  at  the  Tesma  Show  to  be  held 
in  St.  Louis  Seotember  28th  to  30th.  Those  who  cannot 
attend  the  Tesma  gathering,  but  would  like  one  of  the 
charts,  can  obtain  it  by  checking  Square  #6  in  the 
adjoining  coupon.  (#6) 


METAL  MOULDINGS.  The  Eighth  Edition  of 
Ames  Metal  Moulding  Company's  catalog  pictures 
quite  literally  hundreds  of  mouldings ;  some  metal- 
covered  wood,  some  extruded  aluminum  or  stainless 
steel.  They  present  every  type  of  flat,  round,  grooved. 


ribbed,  fluted,  stepped,  angular  and  curved  surface  and 
combination  of  surfaces  imaginable,  fitting  them  to  every 
decorative  scheme  and  every  style  of  architecture.  Snap- 
on  devices  for  easier  installation  are  pictured  and  de- 
scribed, as  are  caps,  channels,  angles  and  miscellaneous 
shapes.  Accessories  such  as  poster  frames,  kick-plates, 
push-plates,  door  saddles,  prefinished  metal  in  coils, 
and  nickeled  nails  and  brads  are  listed,  and  some  of 
them  illustrated.  (#7) 


PROJECTION  LAMP.  High  intensity  projection 
lamps  drawing  up  to  70  amperes  at  the  arc  are  described 
in  a  folder  issued  by  Strong  Electric  Corp.  Four  models 
are  discussed  in  detail,  together  with  rectifiers  for  sup- 
plying them  with  current  and  reflectors  for  utilizing 
their  light  at  maximum  efficiency.  (#8) 


PROJECTION  LENSES.  The  Kollmorgen  Super- 
Snaplite  and  Snaplite  lenses  (f/1.9  and  f/2.0  respec- 
tively) are  described  in  detail  in  a  two-color,  six-page 
brochure  issued  by  Kollmorgen  Optical  Corporation. 
These  lenses  are  coated  for  greater  efficiency  and  her- 
metically sealed  in  one-piece  mounts.  Also  illustrated 
and  described  is  the  Kollmorgen  Series  1  Snaplite,  de- 
signed for  good  projection  at  low  cost.  Included  in 
the  brochure  is  a  list  of  fittings,  by  means  of  which  any 
Kollmorgen  lens  can  be  used  with  any  of  twenty-three 
models  of  American-made  projector  mechanisms.  (#9) 


PROJECTOR  MECHANISM.  Complete  informa- 
tion on  installing,  operating  and  maintaining  the  Cen- 
tury Model  CC  mechanism  is  given  in  a  32-page  illus- 
trated booklet.  Four  line  drawings  show  the  details  of 
the  projector's  innards,  and  in  these  drawings  com- 
ponent parts  are  all  numbered.  Instructions  are  written 
accordingly.  For  example :  "Loosen  retaining  screw 
Fig.  1,  #15."  The  instructions  are  thus  explicit  and 
unmistakable.  A  useful  book,  not  alone  for  users  of 
the  Century  CC,  but  for  anyone  interested  iri  studying 
the  details  of  a  modern  projector  mechanism.  (#10) 


RUNNER  ENDS.  Metal  runner  ends  for  the  pro- 
tection of  every  type  of  rubber,  carpet  or  fabric  run- 
ner have  been  brought  out  in  new  form  by  Lorraine 
Manufacturing  Corp.  They  are  rust-proof,  and  attach 
to  the  runner  very  simply,  without  riveting  or  sewing, 
no  mechanical  skill  at  all  being  needed.  An  illustrated 
bulletin  describes  these  handy  runner  ends.  (#11) 


SOUND-POWERED    COMMUNICATION.  The 

Wheeler  Intercommunication  Telephone,  which  oper- 
ates by  the  power  of  voice  only,  is  pictured  and  de- 
scribed in  a  four-page,  two-color  pamphlet  issued  by 
the  manufacturer.  Such  phones  proved  unusually  re- 
liable in  wartime  service,  since  they  had  neither  bat- 
teries nor  any  other  power  source  to  fail,  or  to  give 
rise  to  noise.  Up  to  twelve  of  these  units  can  be  inter- 
connected to  keep  the  manager  in  trouble-free  contact 
with  every  part  of  his  theatre.  The  manufacturer  as- 
serts that  construction  is  rugged  and  that  the  com- 
ponent parts  are  fabricated  from  materials  highly 
resistant  to  humidity,  shock,  vibration  and  even  to 
corrosive  fumes.  Alnico  magnets  are  used.  (#12) 


THEATRE  SPEAKERS.  The  relatively  inexpensive 
Altec  Lansing  "800"  speaker  system,  designed  to  bring 
high  quality  reproduction  to  theatres  of  less  than  1,000 
seats,  is  lully  explained  in  a  well-written,  two-color, 
four-page  leaflet.  The  system  itself,  and  each  of  its 
component  parts,  are  all  separately  pictured  and  de- 
scribed. The  bulletin  offers  every  bit  of  information 
the  average  theatrcman  will  want  concerning  this  low 
cost,  high  quahty  speaker  assembly.  (#13) 


TICKET  MACHINE.  A  well-illustrated,  three-color, 

four-page  folder  of  General  Register  Corporation  sets 
forth  functional  and  structural  details  of  that  company's 
hand-operated,  motorless,  "Automaticket."  This  device 
is  as  fast  in  operation  as  motor-driven  ticket  issuers, 
but  is  lower  in  price,  and  less  expensive  to  service.  The 
folder,  which  describes  its  construction  and  operation 
in  detail,  should  be  of  interest  to  all  who  contem- 
plate present  or  future  purchase  of  ticket-issuing  equip- 
ment. (#14) 


VACUUM  CLEANING.  Effective  cleaning  of  thea- 
tre screens,  drapes,  ornamental  surfaces,  upholstery, 
and  stairways ;  and  in-place  shampooing  of  theatre  car- 
pets, are  illustrated  and  explained  in  a  four-page  folder 
issued  by  National  Super  Service,  Inc.  The  bulletin 
describes  the  best  methods  of  using  the  Super  vacuum 
cleaner,  and  the  technical  details  of  the  cleaner  itself. 
The  information  it  contains  will  prove  definitey  helpful 
to  anyone  concerned  with  the  practical  problems  of 
theatre  houeskeeping.  (#15) 


SHOWMEN'S  TRADE  REVIEW,  September  11,  1948 


31 


Hollywood  Newsreel 

West  Coast  Offices — 6777  Hollywood  Blvd.,  Hollywood  28,  Calii — Ann  Lewis,  Monager 


PRODUCTION  PARADE 

By  Ann  Isewis 


Studio  Roundup 


Gordon  MacRae,  young  radio  singer  whom 
Warners  put  under  contract,  and  who  made 
his  screen  debut  in  a  non-singing  dramatic 
role  in  "The  Big  Punch,"  is  being  put  through 
a  series  of  tests  for  the  male  lead  in  "The  Hastj' 
Heart."  MacRae,  according  to  reports,  is  re- 
garded as  a  "cross  between  Cagney  and  Crosby." 

*  *  * 

Dan  Duryea  will  have  to  darken  his  natural 
blonde  hair  to  jet  black  in  order  to  play  the 
main  male  character  in  Pine-Thomas'  "The  Man 
Who  Stole  A  Dream."  Picture  goes  into  produc- 
tion in  mid-November,  after  the  producers  fin- 
ish "El  Paso."  The  latter  starts  next  month,  in 
color  and  co-starring  John  Payne,  Gail  Russell, 
Sterling  Hayden  and  George  "Gabby"  Hayes. 
4=       ^  ^ 

Now  that  Judy  Garland  is  well  enough  to 
work,  preparations  are  being  made  by  Producer 
Arthur  Freed  for  the  filming  of  "Annie  Get 
Your  Gun,"  in  which  Judy  plays  the  leading 
role.  Rehearsals  will  start  October  1st,  with 
actual  filming  beginning  the  1st  of  November. 
Irving  Berlin  will  be  on  hand  through  part  of 
the  picture  and  Robert  Alton  of  "Easter  Pa- 
rade" fame  has  been  signed  to  direct  the  musical 
numbers. 

*  *  * 

For  his  newest  assignment  at  RKO,  Robert 
Ryan  will  portray  on  American  news  syndicate 
correspondent.  It  will  be  one  of  the  top  male 
roles  in  "Operation  Malaya."  Ryan  will  star  in 
"The  Set-Up"  before  beginning  his  role  in  this 
film.  Robert  Sparks  is  set  to  produce  with  filming 
due  to  start  the  early  part  of  December. 

*  *  * 

After  signing  a  long-term  contract  with  the 
youthful  comics  Dean  Martin  and  Jerry  Lewis, 
Hal  Wallis  announced  that  they  are  scheduled 
to  make  their  introductory  screen  appearance 
in  his  forthcoming  film  "My  Friend  Irma."  In- 
dications are  that  instead  of  Marie  Wilson  play- 
ing the  part  of  "Irma"  in  the  picture  as  she 
has  done  on  the  air,  Betty  Hutton  will  get  the 
leading  role. 

*  *  * 
Academy-Award  winner  Edmund  Gwenn  has 

been  named  for  a  top  role  in  "Greyfriars 
Bobby,"  the  Eleanor  Atkinson  classic  which  will 
be  filmed  at  MGM  with  Lassie  portraying  the 
dog  hero.  Robert  Sisk  will  produce. 

*  *  * 

Another  dog  picture  will  be  made  by  Lippert 
Productions  for  Screen  Guild  release.  This  will 
be  "Shep  Comes  Home"  fa  sequel  to  "My  Dog 
Shep")  with  Ford  Beebe  directing  Robert 
Lowery,  Marja  Deane  and  Flame,  the  dog.  Ron 
Ormond  was  assigned  to  produce. 

*  ^  * 

Samuel  Goldwyn  has  finally  found  a  young 
actress  for  the  title  role  of  his  production 
"Roseanna  McCoy."  She  is  Joan  Evans,  14, 
whom  Goldwyn  signed  to  a  seven  year  contract. 
Miss  Evans,  without  previous  screen  experience, 
is  to  play  opposite  Farley  Granger  in  a  romance 
played  against  the  background  of  the  Hatfield- 
McCoy  feud. 

*  *  * 

John  Stahl  has  been  assigned  the  direction  of 


"Waltz  Into  Darkness,"  George  Jesse!  Produc- 
tion for  20th  Century-Fox.  Cornel  Wilde  and 
Linda  Darnell  are  being  considered  for  the  stel- 
lar roles.  Among  Stahl's  film  credits  are  last 
year's  "Foxes  of  Harrow"  and  the  current 
"Walls  of  Jericho." 

After  much  delay,  the  MGM's  "The  Story  of 
Monty  Stratton"  will  get  going.  Sam  Wood 
has  been  signed  to  direct  and  James  Stewart 
and  June  Allyson  will  co-star.  Producer  Jack 
Cummings  has  already  compiled  most  of  the 
background  shots  for  this  semi-documentary 
story  of  the  ace  big  league  pitcher,  whose  ca- 
reer was  cut  short  when  he  lost  a  leg  in  an 
accident,  but  who,  despite  his  handicap,  be- 
came one  of  the  outstanding  hurlers  in  the 
Texas  League. 

*  *  * 
A  new  co-starring  team  will  be  introduced  in 
the  Sigmund  Neufeld  Production  "File  649, 
State  Department."  They  are  William  Lundigan 
and  Virginia  Bruce.  Picture  will  be  made  in 
Cinecolor  for  Film  Classics  release.  Director 
Peter  Stewart  is  presently  in  Washington,  D.  C. 
picking  up  background  shots. 

*  *  * 

Matthew  Rapf,  son  of  veteran  MGM  execu- 
tive Harry  Rapf,  has  formed  his  own  produc- 
tion company.  His  first  film  will  be  "Silhou- 
ette," for  Film  Classics  release.  Earlier  this 
year  Rapf  produced  "Adventures  of  Gallant 
Bess"  for  Eagle  Lion,  and  prior  to  that  he  was 
a  writer  at  MGM. 

*  *  * 

George  Marshall,  veteran  director  of  out- 
door dramas,  was  signed  by  Columbia  to  di- 
rect "Bonanza,"  Technicolor  saga  of  the  lost 
mines  of  Arizona's  Superstition  Mountains, 
which  producer  S.  Sylvan  Simon  has  scheduled 
to  start  the  latter  part  of  this  month. 


Due  to  the  current  rash  of  outdoor  dramas, 
Hollywood  animals  are  getting  more  work  than 
the  actors !  At  Warner  Bros.,  for  example,  di- 
rector Ray  Enright  is  surveying  a  flock  of  3,000 
sheep  now  grazing  on  the  studio  ranch.  He  will 
select  one  especially  photogenic  animal  for  an 
important  acting  job  in  "Montana."  The  chosen 
sheep  must  be  not  only  photogenic,  but  must 
have  an  affinity  for  the  two  stars,  Errol  Flynn 
and  Alexis  Smith,  with  whom  it  plays  several 
scenes. 

Hunt  Stromberg  started  his  first  production 
for  United  Artists  release  on  the  Republic  lot, 
Sept.  8.  The  veteran  producer  is  making  "Too 
Late  for  Tears,"  with  just  about  the  entire 
Hal  Wallis  aggregation  represented,  including 
stars  Lizabeth  Scott,  Don  DeFore,  Kristine 
Miller  and  Wendell  Corey,  and  director  Byron 
Haskins. 

Word  From  Canada 

Publicist  John  Del  Valle  sends  word  from 
Canada  that  the  semi-documentary  type  of  film 
is  having  its  first  substantial  period  application 
in  Nat  Holt's  "Canadian  Pacific,"  for  20th 
Century-Fox  release.  The  most  precious  item  of 
rolling  stock  made  available  to  Holt  by  the  Can- 
adian Pacific  Railway  is  a  little  wood-burning 
1880  engine.  Lee  Greenway,  Holt's  head  makeup 
man,  had  to  coach  the  Indians  in  applying  war 
paint — taking  Del  Valle's  word  for  it,  they  have 
forgotten  the  art ! 

Distinguished  colored  actress  Jessie  Grayson 
was  signed  for  an  important  supporting  role  in 
Paramount's  "One  Woman."  Also  added  to  the 
cast  was  Tom  Powers,  who  made  his  screen 
debut  in  New  York  in  1910.  Paramount  fin- 
ished its  Technicolor  Western,  "Streets  of  La- 
redo," which  did  some  fancy  traveling  during 
the  shooting.  The  cast  and  crew  covered  over 
10,000  miles  on  location. 

Enterprise  last  week  put  Art  Smith  to  work 


Hollywood's  Only  Woman  Production  Chief  'Talks  Shop' 


Meet  the  only  woman  production  chief  in  the  business.  Attractive 
Mane  Quigley,  who  heads  Hollywood  Studio  output  for  Film  Classics, 
Inc.  Miss  Quigley  who  started  in  the  industry  from  New  York  in  the 
foreign  film  division  is  assistant  to  Film  Classics' 
Bernhard. 


prexy,  Joseph 


'In  Hollywood,"  Miss  Quigley  explained  "I  help  cast  our  pictures  and 
choose  the  productions  we  will  make  subject  to  Mr.  Bernhard's  approval. 
I  check  stories,  with  a  view  toward  picking  those  which  have  action 
and  sustaining  interest.  It  is  my  job  to  suggest  alterations  that  will  give 
our  company  the  best  product  available  for  our  organization." 

Miss  Quigley  was  assistant  to  the  late  Trem  Carr  when  he  headed 
production  at  Monogram.  She  held  this  post  for  six  years  until  June 
1947,  almost  a  year  after  Carr's  death.  She  came  with  Film  Classics  in 
her  present  capacity  in  December  of  1947,  and  helped  initiate  production 
of  Filrn  Classics'  own  films;  until  then,  the  company,  which  is  primarily 
a  distributing  group,  handled  reissues  almost  exclusively.  Just  three 
Classics  moved  into  its  own  suite  at  Nassour  Studios.  Here,  Miss 
Quigley  coordinates  the  different  units  that  make  films  for  FC  release. 

"We  hold  the  distinction  of  making  more  films  in  color  than  any  comparable  company, 
and  this  is  largely  due  to  the  fortunate  circumstances  wherein  Mr.  Bernhard  also  heads  the 
Cinecolor  Corporation." 

The  pleasant  lady  who  holds  such  a  distinctive  post  advised  STR  that  variety 
is  being  stressed  in  Film  Classics'  pictures.  "We  prefer  to  produce  a  combination  of  pictures 
with  appeal  to  all.  We  are  striving  for  a  more  general  type  audience,  with  films  that  are 
wholesome.' — JAY  GOLDBERG. 


Marie  Quigley 

months  ago,  Film 


32 


.SHOWMEN'S  TRADE  REVIEW,  September  14,  1948 


SHOWMEN'S  SILHOUETTES  by  Dkk  KirschbAmn  . 


PICTURES  STARTED  LAST  WEEK 

COLUMBIA.  Jungle  Jim's  Adventure — Princi- 
pals: Johnny  Weissmuller,  Elena  Verdugo, 
Myrno  Dell.  Director,  William  Berke. 
Blondie's  Big  Deal — Principals:  Penny  Single- 
ton, Arthur  Lake,  Larry  Simms.  Director,  Ed- 
ward Bernds. 

SCREEN  GUILD.  Thunder  in  the  Pines — Prin- 
cipals: Greg  McClure,  George  Reeves,  Ralph 
Byrd.    Director,  R.  Edwards. 

FILM  CLASSICS.  Daughter  of  Ramona  (Cine- 
color) — Principals:  Philip  Reed,  Martha  Vick- 
ers,  Donald  Woods.    Director,  Harold  Daniels. 

UNITED  ARTISTS.  Too  Late  For  Tears — Prin- 
cipals: Lizabeth  Scott,  Don  DeFore,  Kristine 
Miller.  Wendell  Corey.  Director,  Byron  Has- 
kii^. 

WARNER  BROS.  Flamingo  Road — Principals: 
Joan  Crawford,  Gladys  George,  Gertrude 
Michael.    Director,  Michael  Curtiz. 

MONOGRAM.  Jiggs  and  Maggie  in  Court — 
Principals:  Joe  Yule,  Renie  Riano.  Director, 
William  Beaudine. 

TITLE  CHANGES 

"Loser  Take  AM"  (Col.)  now 

LEATHER  GLOVES 

"High  Tension"  (Mono.)  now 

TROUBLE  MAKERS 

"Outlaw  Valley"  (RKO)  now 

RUSTLERS 


portraying  a  psychoanalyst  in  a  key  sequence 
written  into  the  script  of  "Caught"  at  the  last 
moment  to  clarify  relationships  between  Robert 
Ryan  and  Barbara  Bel  Geddes. 

Jess  Barker,  who  has  been  off  the  screen  for 
two  years,  resumed  his  cinematic  career  in 
Walter  Wanger's  "Reign  of  Terror"  at  Eagle 
Lion.  Also  added  to  the  opus  was  Isabella 
Ward,  of  the  National  Repertory  Theatre,  who 
embarks  on  a  screen  career  in  a  top  role. 

Getting  back  to  animals,  the  last  of  the  wild 
horses  couldn't  ..disappear  soon  enough  for  the 
troupe  of  Lippert  Production's  "Last  of  the 
Wild  Horses"  while  on  location  in  southern 
Oregon.  On  the  third  day  of  lensing,  Mary  Beth 
Hughes  had  a  bad  fall  from  an  equine,  forcing 
a  shooting  schedule  revision.  On  the  fifth  day, 
dialogue  coach  Stanley  Price  was  kicked  by  a 
steed  when  one  of  the  horses  overcharged  into 
the  camera  crew.  With  two  days  to  go  before 
winding,  William  Haade,  the  picture's  villain, 
received  a  kick  on  the  knee  while  mounting. 
Greg  McClure,  who  enacted  "The  Great  John 
L."  in  the  picture  of  the  same  name  several 
years  back,  won  a  featured  role  in  producer 
William  Stephens'  "Thunder  in  the  Pines," 
also  for  SG.  The  film,  started  at  Nassour  Stu- 
dios Sept.  9,  is  being  made  in  Sepiatone. 

Much-delayed  "Daughter  of  Ramona"  really 
got  going  Sept.  8  in  Cinecolor  for  producer 
Martin  Mooney. 

Columbia  began  another  in  its  series  of 
"Blondie"  releases  last  Wednesday.  For  the  ini- 
tial time  in  a  flock  of  "Blondies"  a  new  director 
replaced  Abby  Berlin,  the  perennial  meg  artist 
for  the  popular  series.  He's  Edward  Bernds. 
Also,  a  producer  finally  gets  credit  on  this 
lineup.  Ted  Richmond  is  the  man  so  honored. 
Johnny  Weissmuller  went  before  the  lenses  in 
the  second  of  his  new  series,  in  "Jungle  Jim's 
Adventure."  Pedro  Armendariz  was  inked  for 
the  important  part  of  the  Cuban  police  in- 
spector in  "Rough  Sketch." 


Return  Engagement 

Audie  Murphy,  24-year-old  ex-GI  who 
holds  the  record  for  being  the  most  deco- 
rated soldier  of  World  War  II,  last  week 
registered  for  the  draft  in  Hollywood 
high  school.  He  will  report  to  Allied 
Artists  late  this  month  for  the  starring 
role  in  "Bad  Boy,"  to  be  produced  under 
sponsorship  of  Variety  Clubs  Interna- 
tional. 


"Branding  Iron"  to  Be 
Screen  Guild  Release 

Robert  L.  Lippert  announced  that  "Branding 
Iron,"  an  original  cattle  yarn,  has  been  ac- 
quired for  his  1948-49  schedule,  making  his 
sixteenth  for  Screen  Guild  release.  Completed 
are  "Return  of  Wildfire,"  "Jungle  Goddess" 
and  "Last  of  the  Wild  Horses." 

"Thunder  in  the  Pines,"  a  lumber  story  with 
George  Reeves,  Ralph  Byrd  and  Gregory 
McClure  will  roll  in  September,  as  well  as 
"Shep  Comes  Home,"  a  dog  story  with  Robert 
Lowery,  and  "I  Shot  Jesse  James,"  based  on 
an  American  Weekly  tale  by  Homer  Croy. 

Others  slated  for  early  production  are  "Grand 
Canyon,"  "Gringo,"  "Emergency  Ward,"  "Rim- 
fire,"  "Trails  End,"  "Police  Woman,"  "Return 
of  the  Saint,"  "Banana  Fleet,"  "The  Black- 
mailers" and  "Three  Alarm  Fire." 


RKO  Readying  Fourteen 

Ten  features  and  four  short  subjects  are 
being  edited  at  the  RKO  Radio  Studio,  accord- 
ing to  James  Wilkinson,  cutting  department.. 


17  Technicolor  Features 
On  MGM  Studio  Schedule 

MGM  studio  last  week  announced  plans  for 
the  company's  heaviest  schedule  of  color  pic- 
tures in  years.  Three  Technicolor  productions 
are  now  before  the  cameras,  eight  are  com- 
pleted and  six  new  ones  will  start  soon. 

Completed  but  not  released  are  "The  Three 
Musketeers,"  "Luxury  Liner,"  "Hills  of  Home," 
"The  Secret  Land,"  "The  Kissing  Bandit," 
"Sun  in  the  Morning,"  "Words  and  Music" 
and  "The  Three  Godfathers." 

Those  still  to  be  made  are  "Annie  Get  Your 
Gun,"  starring  Judy  Garland ;  "Greyfriars 
Bobby,"  starring  Lassie;  "Neptune's  Daughter," 
a  musical  starring  Esther  Williams  and  Red 
Skelton ;  "The  Shop  Around  the  Corner," 
previously  made  as  a  dramatic  picture  and  now 
to  be  done  by  Joe  Pasternak  as  a  musical ;  "It's 
a  Date,"  also  a  Pasternak  musical,  and  "The 
Secret  Garden"  to  be  partially  filmed  in  Tech- 
nicolor and  starring  iVIargaret  O'Brien. 

Production  is  in  full  swing  on  "Take  Me 
Out  to  the  Ball  Game,"  "The  Barkley's  of 
Broadway"  and  "Little  Women." 


Feature  Booking  Guide 


TITLE  INDEX 

Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues ) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing. 

SHOWMEN'S     TRADE  REVIEW 


Title 


Company 


Abbott  &  Costello  Meet  Frankenstein. U-I 

Accused,  The   Para. 

Act  of  Violence  MGM 

Adventures  of   Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

Affairs  of  a  Rogue  Col. 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

All  My  Sons  U-I 

All's  Well   Ind. 

Always  Together   WB 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

An  Innocent  Affair  UA 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

Anna  Karenina   20th-Fox 

Apartment  for  Peggy  20th-Fox 

Appointment  With  Murder  FC 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona   Ranger   RKO 

Arkansas  Swing,  The  Col. 

Arthur  Takes  Over  20th-Fox 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 


B 

Babe  Ruth  Story,  The  Allied 

Bad    Sister   U-I 

Baltimore  Escapade   RKO 

Barkleys  of  Broadway  MGM 

Behind   Locked   Doors  EL 

Berlin  Express   RKO 

Best  Man  Wins  Col. 

Best  Things  in  Life  Are  Free  MGM 

Best  Years  of  Our  Lives  RKO 

Beyond  Glory   Para. 

B.   F.'s   Daughter  MGM 

Big  Cat,  The  EL 

Big  City   MGM 

Big  Clock,  The  Para. 

Big  Fight,  The  Mono. 

Big  Punch,  The  WB 

Big   Sombrero,  The  Col. 

Big  Town  Scandal  Para. 

Bill  and    Coo  Rep. 

Black  Bart   U-I 

Black  Eagle,  Story  of  a  Horse  Col. 

Blanche  Fury   EL 

Blonde  Ice   FC 

Blondie's   Big   Deal  Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's  Secret   Col. 

Blood  on  the  Moon  RKO 

Bodyguard   RKO 

Borrowed    Trouble   UA 

Boston  Blackie's  Chinese  Venture.  . Col. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,  The  MGM 

Broken    Journey   EL 

Brothers,   The   U-I 

Brothers  in  the  Saddle  RKO 

Bungalow  13   20th-Fox 

Bush    Christmas   U-I 


Caged  Fury   Para. 

Calendar,  The   EL 

CaU  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  .   Mono. 

Canadian   Pacific   20th-Fox 

Canon  City    EL 

Captain   from    Castile  20th-Fox 

Captain  Boycott   U-I 

Casbah   U-I 

Cass  Timerlane   MGM 

Caught   MGM 

Challenge.  The   20th-Fox 

Checkered  Coat,  The  20th-Foi 

Chicken    Every    Sunday  20th-Foi 

Cleopatra   Arms   WB 

Code  of  Scotland  Yard  Rep. 

Connecticut  Yankee,  A  Para. 

Corridor  of  Mirrors  U-1 

Counterfeiters.  The   20th-Fo» 

Countess  of  Monte  Cristo  

Coroner  Creek  Col. 

Cover-Up   UA 

Creeper.  The   20th-Fo' 

Crime  Doctor's  Diary  Col. 

Criss-Cross   U-I 

Crv  of  the  City  20th-Fox 


Feaiures  and  western  series  pictures  are  listed  alpha- 
hetically  by  title  under  name  of  distributor.  {Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Number,  <SP  in  this  column  indicates  Special 
release  sold  separately) ,  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a:  or  Box-Office 
Slam:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  *C:  Cinecolor,  *M:  Magnacolor, 


*U :  Trucolor,  *V:  Vitacolor.  Audience  Classification  is 
indicated  by  letters  following  titles:  A — Adult;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  (Doc)  Documentary 

(G)  Gangster  (M)  Musical 

(H)  Horror  (W)  Western 
(My)    Mystery  (Wa)  War 

(See  final  page  of  Guide  for  Re-Issues) 


ALLIED  ARTISTS  ,  current 

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm-J.  Gleason   87. 

5  Hunted,  The    (D)A  Preston  Foster-Belita    85. 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84. 

6  Smart  Woman    (D)A  b,  Aherne-C.  Bennett-B.  Sullivan   93. 

4  Sang  of  My  Heart  (D)F  Frank  Sundstrom- Audrey  Long  85. 

COMING 

10  Babe  Ruth  Story,  The  (D)F  W.  Bendlx-C.  Trevor-C.  Bickford.  111. 

Last  of  the  Badmen  b.  Sullivan-M.  Reynolds-B.  Crawford  

Strike  It  Rich  r.    Cameron-B.  Granville  

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  


Time  Rel. 
Mins.  Date 


Refer  to 


.8/15/48   b5/l/48 

.4/7/48   b2/7/48 

.2/22/48   b2/14/48 

.4/30/48   b3/13/48 

.1/31/48   bll/8/57 


.9/6/48   b7/24/48 

 a8/21/48 


ASTOR  PICTURES 

Battling  Marshal   Sunset  Carson-Pat  Starling. 

Deadhne   Sunset  Carson-Pat  Starlmg.. 

Fighting  Mustang   Sunset  Carson-Pat  Starling.. 

Six-Shooter   Sunset  Carson-Pat  Starling.. 

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling.. 

Sunset  Carson  Strikes  Back   Sunset  Carson-Pat  Starling. 


64 ...  4/15/48 .  New  Release 
62 . . .  3/1/48  . .  New  Release 


90. 
93. 
66. 
68. 
94. 


COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan  73. 

Arkansas   Swing,   The  H.  Hot  Shots-G.  Henry-S.  Hart  63. 

Best  Man  Wins   (C)F  E.  Buchanan-A.  Lee-R.  Shayne   73. 

Black  Arrow,  The   (D)F  L.  Hayward-J.  Blair-G.  Macready   76. 

Blondie's  Reward  (C)F  Singleton-Lake-Simms-Kent    68. 

Coroner  Creek  *C  (D)A  R.  Scott-M.  Chapman-G.  Macready 

Fuller  Brush  Man,  The  (Of...  ...Red  Skelton-Janet  Blair  

Gentleman  From  Nowhere   (My)F  Warner  Baxter-Fay  Baker  

Glamour  Girl   (M)F  G.  Krupa-V.  Grey-M.  Duane  

I  Love  Trouble  (My)  A  F.  Tone-J.  Blair-J.  Carter  

Lady  from  Shanghai,  The  (My)A  Rita  Hayworth-Orson  Welles   87. 

Lost  One,  The  (0)A....  Nelly  Corradi-Gino  Mattera  84. 

Lulu  Belle   (D)  D.  Lamour-G.  Montgomery-A.  Dekker.  87. 

Mary  Lou   (M)F  r.  Lowery-J.  Barton-G.  FarreU  65.. 

Mating  of  Millie,  The  (C)i  G.  Ford-E.  Keyes-R.  Randall   85.. 

My  Dog  Rusty  (D)F  T.  Donaldson-J.  Litel-J.  Lloyd   64.. 

Port  Said  (D)A  Gloria  Henry-William  Bishop  68.. 

Prince  of  Thieves  *C  (D)F  j.  Hall-P.  Morison-A.  Jergens   72.. 

Relentless  *T  (D)F  r.  Young-M.  Chapman-W.  Parker  93.. 

Return  of  the  Whistler  (My)F  M.  Duane-L.  Aubet-R.  Lane  61.. 

Sign  of  the  Ram,  The  (D)A  s.  Peters-A.  Knox-P.  Thaxter  84.. 

Song  of  Idaho  (M-C)F  Hoosier  Hot  Shots-Kirby  Grant  67.. 

Strawberry  Roan,  The  *C  (W)F  G.  Autry-G.  Henry-J.  Holt   76.. 

Swordsman,  The  •'T  (D)F  L.  Parks-E.  Drew-G.  Macready  81.. 

Thunderhoof   (D)F   P.  Foster-M.  Stuart-W.  Bishop  76.. 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  109.. 

Trapped  By  Boston  Blackie  (M)  C.  Morris-J.  Vincent-R.  Lane   78.. 

Walk  a  Crooked  Mile  (D)A  D.  O'Keefe-L.  Hayward-L.  Allbritton..  91. 

Woman  from  Tangiers,  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane  66. 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68. 


..3/25/48   b5/8/48 

..7/29/48   

..5/6/48   b5/22/48 

..Aug. '48   b7/3/48 

..6/3/48   b8/21/48 

..July  '48   b6/5/48 

.  .June  '48  b3/8/48 

..9/9/48   b8/ 14/48 

..1/16/48   bl/3/48 

..Jan.  '48  ....bl(10(48 

.  .May  '48   b4/17/48 

 b4/3/48 

..Aug. '48   b6/12/48 

..1/23/48   b2/28/48 

..Apr.  '48  ....b3/13/48 

..4/8/48   b6/12/48 

..4/15/48   b5/15/48 

. .  Jan.  '48   b3/6/48 

..2/20/48   bl/17/48 

.3/18/48   b4/3/48 

.Mar.  '48  b2/7/48 

.3/30/48   b4/10/48 

..Aug. '48  ....b4/24/48 

..1/9/48   blO/11/47 

..7/8/48   b7/10/48 

..2/27/48   bl/24/48 

..5/13/48   b6/19/48 

..Sept. '48   b9/4/48 

..2/12/48   b3/6/48 

..2/5/48   b5/29/48 


COMING 

Affairs  of  a  Rogue  (D)A  Jean-Pierre  Aumont-Joan  Hopkins  111  b5/8/48 

Big  Sombrero,  The  *C  Gene  Autry-Elena  Verdugo  a9/20/47 

Blondie's  Big  Deal  P.  Singleton-A.  Lake-L.  Simms  

Black  Eagle,  The  Story  of  a  Horse  W.  Bishop-V.  Patton-G.  Jones  9/16/48   a7/3/48 

Blondie's  Night  Out   (C)  P.  Singleton-A.  Lake-L.  Simms  al/lO/48 

Blondie's  Secret   Singleton-Lake-Kent-Simms  a7/3/48 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  a7/17/48 

Crime  Doctor's  Diary  Warner  Baxter-Lois  Maxwell  

Dark  Past,  The  William  Holden-Lee  J.  Cobb  a7/10/48 

Gallant  Blade  *C    (D)  Larry  Parks-Marguerite  Chapman  a2/21/48 

Her  Wonderful  Lie  Janis  Carter-Marc  Piatt  

I  Surrender  Dear  (M)F  Gloria  Jean-David  Street  67  b9/4/48 

Jungle  Jim   J.  Weissmuller-V.  Grey-L.  Baron  

Jungle  Jim's  Adventure  J.  Weissmuller-E.  Verdugo-M.  Dell   

Knock  On  Any  Door  H.Bogart-J.Derek-G.Macready-S. Perry  

Ladies  of  the  Chorus  A.  Jergens-R.  Brooks-M.  Monroe  a7/3/48 

Law  of  the  Barbary  Coast  R.  Shayne- A.  Jergens-S.  Dunne  

Leather  Gloves   C.  Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Loaded  Pistols   Gene  Autry -Barbara  Britton  a7/3/48 

Lone  Wolf  and  His  Lady  Ron  Randell-June  Vincent  

Lovers,  Tne   Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen,  The  '^T  (D)A  R.  Hayworth-G.  Ford-R.  Randell   97  b8/21/48 

Man  from  Colorado,  The  *T  (D)  Glenn  Ford-Ellen  Drew-Wm.  Holden  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford- A.  Tyrrell  a6/12/48 

Mr.  Soft  Touch  G.  Ford-E.  Keyes-J.  Ireland  

Racing  Luck   Stanley  Clements-Gloria  Henry  a7/17/48 

Return  of  October,  The        (C)  Glenn  Ford-Terry  Moore  

Ridin'  the  Old  Pine  Trail  '*C  Gene  Autry- Jimmy  Lloyd  a7/31/48 

Rough  Sketch   Jennifer  Jones- John  Garfield  

Rusty  Leads  the  Way  (D)F  T.  Donaldson-S.  Moffett-J.  Litel   58  b7/31/48 

Rusty  Saves  a  Life  T.  Donaldson-G.  Henry-S.  Dunne  a7. 10/48 

Singin'  Spurs   Hoosier  Hot  Shots-Patricia  White  9/23/48   

Slightly  French   Lamour-Carter-Parker-Ameche   a5/8/48 

Smoky  Mountain  Melody...;  Roy  Acuff-Smoky  Mountain  Boys  

Song  of  India  Sabu-T.  Bey-G.  Russell  a7/31/48 

Triple  Threat   Tod  Pro  Football  Stars  9/30/48   


Undercover  Man   G.  Ford-N.  Foch  a7/31/48 

Untamed  Breed,  The  *C  S.  Tufts-B.  Britton-G.  "G."  Hayes  a6/5/48 

Walking  Hills.  The  R.  -Scot.t-E.  Raines-W.  Bishop  a7/3/4a 

Westerns 

Blazine  Across  the  Pecos  Charles  Starrett-Smiley  Bumette   55... 7/1/48   

Challenge  of  the  Range  Charles  Starrett-SmUey  Bumette  

El  Dorado  Pass  Charles  Starrett-Smiley  Bumette  

Phantom  Valley   Charles  Starrett-Smlley  Bumette   52... 2/19/48   

Quick  On  The  Trigger  Charles  Starrett-Smiley  Bumette 


1/9/48 
8/12/48 
3/25/48 
5/13/48 


Six  Gun  Law  (W)  C.  Starrett-S.  Bumette  54.. 

Trail  to  Laredo  C.  Starrett-S.  Bumette-J.  Bannon  54.. 

West  ot  Sonora  Charles  Starrett-Smiley  Bumette  55.. 

Whirlwind  Raiders   Charles  Starrett-Smiley  Bumette   54.. 

EAGLE  LION  current 

812  Adventures  of  Casanova  (D)F  DeCordova-Bremer-Bey -Sutton    83.. 

821  Assigned  to  Danger  (My)  G.  Raymond-N.  Nash-R.  Bice   66.. 

Broken  Journey  (D)A  P-  Calvert-M.  Grahame-F.  L.  Sullivan..  89.. 

826  Canon  City  (Doc)  A   ...6.  Brady-J.  Corey-W.  Bissell   82.. 

824  Close-Up   Alan  Baxter- Virginia  Gilmore   76.. 

820  (Abra  Strikes,  The  (My)F  S.  Ryan-R.  Fraser-L.  Brooks   61.. 

817  Enchanted  Valley,  The  'C  (D)F  A.  Curtis-A.  Gwynne-C.  Grapewin   77.. 

810  Heading  for  Heaven  (C)F  S.  Erwln-G.  Farrell   71.. 

904  Hollow  Triumph  (D)A  .Paul  Henreid-Joan  Bennett   83.. 

831  Lady  at  Midnight  (My)F  ..R.  Denning-F.  RafEerty-J.  Searle  59.. 

8u8  Linda  Be  Good  (C)A  E.  Knox-J.  Hubbard-M.  Wilson   66.. 

815  Man  from  Texas  (D)F  J.  Craig-J.  Johnston-L.  Barl   71.. 

825  Mickey  'C  (C)F  L.  Butler-B.  Goodwin-I.  Hervey   87.. 

819  Noose  Hangs  High  (OF  Abbott-Costello-Downs-Calleia    77.. 

830  Northwest  Stampede  'C  (C)F  J.  Leslie-J.  Craig-J.  Oakie  79.. 

828  Oliver  Twist  (D)F  R.  Newton-A.  Guinness-K.  Walsh  116.. 

818  October  Man,  The  (D)A  J.  Mills-J.  Greenwood-E.  Chapman   85.. 

813  Open  Secret  (D)A  J.  Ireland-J.  Randolph-R.  Bohnen   70.. 

822  Raw  Deal   (D)A  D.  O'Keefe-C.  Trevor-M.  Hunt   79.. 

816  Ruthless  (D)A   Z.  Scott-L.  Hayward-D.  Lynn  102. 

829  Shed  No  Tears  (D)A  W.  Ford-J.  Vincent-R.  Scott   70. 

811  Smugglers,  The  'T  (D)A  Michael  Redgrave-Jean  Kent   85. 

827  Spiritualist,  The   (D)A  T.  Bey-L.  Bari-C.  O'Donnell   78. 

823  Sword  of  the  Avenger  (D)A  R.  Del  Gado-Sigrid  Gurie   72. 

809  T-Men   (D)F   ...Dennis  G'Keefe-Mary  Meade   91. 

814  Take  My  Life  (D)F  ;Greta  Gynt-Hugh  WiUiams   80. 

COMING 

905  Adventures  of  Gallant  Bess  *C  (D)P  C.  MitcheU-A.  Long-F.  Knight   73  b7/31/48 

906  Behind  Locked  Doors...  L.  Bremer-R.  Carlson-T.  Henry  a7/10/48 

Big  Cat,  The  'T  L.  McCallister-P.  A.  Garner-P.  Foster  a8/28/48 

Blanche  Fury  *T  (D)A  V.  Hobson-S.  Granger   95  b3/20/48 

Calendar.  The  (OA  Greta  Gynt-John  McCallum   79  b6/5/48 

In  This  Corner  (D)F  ...S.  Brady- A.  Shaw- J.  Millican   611/2  b9/4/48 

It  Always  Hams  on  Sundays  G.  Withers-J.  Warner   92  bll/29/47 

Let's  Live  a  Little  Hedy  Lamarr-Robert  Cummings  a6/5/48 

Man  Wanted   Anabel  Shaw -Robert  Lowery  

Million  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Mr.  Perrin  and  Mr.  Traill  (D)A  ...D.  Farrar-M.  Goring-G.  Gynt   92  b8/28/48 

Parole   Turhan  Bey-Michael  O'Shea  a8/21/48 

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  bl/25/47 

Red  Shoes,  The  *T  (D)A  A.  Walbrook-M.  Goring-M.  Shearer  134  b7/31/48 

Red  Stallion  m  the  Rockies  *C  Red  Stallion-Arthur  Franz  

Reign  of  Terror  R.  Cummings-A.  Dahl-R.  Basehart  

Strange  Mrs.  Crane,  The  M.  Lord-P.  Watkin-J.  McGuire  

29  Clues   Scott  Brady-Richard  Basehart  a7/10/48 

Tulsa  'T   S.  Hayward-R.  Preston-P.  Armendariz  


.2/7/48   b2/28/48 

.5/19/48   a4/17/48 

.9/12/48   b4/24/48 

.6/30/48   b6/26/48 

.6/9/48   

.4/24/48   b5/22/48 

.3/27/48   b4/3/48 

.1/17/48   bl2/20/47 

.8/30/48   b8/14/48 

.8/8/48   b7/31/48 

.1/3/48   bll/1/47 

.3/6/48   b4/3/48 

.6/23/48   b6/19/48 

.4/17/48   b4/10/48 

.7/28/48   b7/3/48 

.7/14/48   b7/3/48 

..3/20/48   b9/6/47 

..5/5/48   b7/17/48 

..5/26/48   b5/22/48 

..4/3/48   b4/3/48 

..7/2/48   b7/24/48 

..1/31/48   b4/12/47 

..7/7/48   b8/7/48 

..6/2/48   b5/15/48 

..1/10/48   bl2/20/47 

..2/28/48   b5/17/47 


Westerns 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates  

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-Mary  Scott. 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt  

857  Prairie  Outlaws   P  Dean-R.  Ates-J.  Holt  

858  Tioga  Kid,  The  (W)F  h.  Dean-R.  Ates-J.  Holt  

854  Tornado  Range   (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt  


55... 1/24/48 


.4/10/48 
.5/12/48 
.6/17/48 
. 2/21/48 
.3/13/48 


.bll/22/47 
.al2/18/47 
. .b3/27/48 


.b3/20/48 
. .2/21/48 
.b3/13/48 


FILM  CLASSICS 


CURRENT 


Appointment  With  Murder  John  Calvert-Catherine  Craig  

Blonde  Ice    (D)A  Leslie  Brooks-Koberi  Paige   73. 

Daughter  of  Ramona  *C  P.  Reed-M.  Vickers-D.  Woods  

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61. 

Discovery  (Doc)F  Admiral  Byrd-Members  of  Expedition.  74. 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76. 

Furia  (D)A   Isa  Pola-Rosanno  Brazzi   89. 

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell  

Miraculous  Journey  *C  (D)F  R.  Calhoun-A.  Long-V.  Grey  

Money  Madness   H.  Beaumont-F.  Rafferty-H.  Warde.. 

Sofia  *C  Gene  Raymond-Sigrid  Gurie  

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd  

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)  A  Adolph  Hitler-Eva  Braun  

Women  in  the  Night  (D)A  Tala  Birell- William  Henry  


.  May  '48 


. .a8/28/48 
. .b5/22/48 


.Apr.  '48 
.Jan.  '48 
.Jan.  '48 
.Jan.  '48 


. .b3/20/48 
. .b4/24/48 
. ..bl/3/48 
.blO/25/47 


76. 
73. 
82. 
63. 


.Sept.  '48 
.Apr.  '48 
.  Sept.  '48 
.May  '48 


. .b8/14/48 
. .b4/3/48 
.b8/28/48 
.b4/24/48 


62. 
90. 


.May  '48 
.Jan.  '48 


. .b5/22/48 
..bl/17/48 


METRO-GOLDWYN-MAYER  current 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick   76... Mar. '48 

820  B.  F.'s  Daughter  (D)A  B.  Stanwyck-Heflin-C.  Coburn  108. .  .Apr. '48 

827  Big  City   (D)M  M.  O'Brien-R.  Preston-D.  Thomas  103. .  .June '48 

819  Bride  Goes  Wild,  The  (C)F  V.  Johnson-J.  Allyson-B.  Jenkins   97... Mar. '48 

813  Cass   Timberlane    (D)A  Spencer  Tracy-Lana  Turner  119. .  .Jan. '48 

829  Easter  Parade  *T(M)F  J.  Garland-F.  Astaire-P.  Lawford  103.  .  .July '48 

831  Date  With  Judy,  A  *T  (C)F  W.  Beery-J.  Vowell-E.  Taylor  113. .  .July '48 

815  High  Wall    (D)A  R.  Taylor-A.  Totter-H.  Marshall  if.  99... Feb. '48 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113... May '48 

814  If  Winter  Comes  (D)A  W.  Pidgeon-D.  Kerr-A.  Lansbury   97... Jan. '48  . 

901  Luxury  Liner  *T  (M)F  G.  Brent-F.  Gifford-J.  Powell   99. .  .Sept. '48 

825  Pirate,  The  *T  (M)A  J.  Garland-G.  Kelly-W.  Slezak  102. .  .June '48 

830  Search,  The  (D)F  Montgomery  Clift-Aline  MacMahon  105. .  .Aug. '48 

902  Southern  Yankee,  A  (C)F  r.  Skelton-B.  Donlevy-A..Dahl   90. .  .Sept. '48 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson  124. .  .Apr. '48 

821  Summer  Holiday  *T  (C)A  Rooney-De  Haven-Huston-Morgan    92... 5/20/48  . 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy..  .  74... Feb, '48 

817  Three  Daring  DauEhters  *T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115. .  .Mar. '48 


 b2/7/48 

, ...b2/21/48 
. ...b3/27/48 
,  ...b2/28/48 
, . . .bll/8/47 

. ..b5/29/43 
. ...b6/19/48 
...b 12/20/47 
....b4/10/48 
. ..bl2/27/47 

...b8/21/48 

 b4/3/48 

.  ...b3/27/48 

 b8/7/48 

,  ...b3/27/48 
. ...b3/13/48 
....bl/17/48 
, .. .b2/14/48 


SHOWMEN'S    TRADE  REVIEW 


Title  Compamy 

D 

Dangerous  Years   20th-Pos 

Daredevils  of  the  Clouds  Rep. 

Dark  Past   Col 

Daughter  of  Darkness  Para. 

Daughter  of  the  Jungle  Rep. 

Daughter  of  Ramona  FC; 

Date  With  Judy,  A  MGM 

Date  With  Murder,  A  FC 

Dead  Don't  Dream,  The  UA 

Dear  Murderer   UI 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Fo]t 

Design  for  Death  RKG 

Devil's  Cargo  FC 

Disaster   Para. 

Discovery   FC 

Docks  of  New  Orleans  Mono. 

Double  Life,  A  UI 

Down  to  the  Sea  in  Ships  20th-Fox 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dulcimer  Street   U-I 

Dynamite   Para 

E 

Easter  Parade   MGM 

Embraceable  You   WB 

Emperor   Waltz,   The  Para. 

Enchanted   Valley   EL 

Enchantment   RKO 

End  of  the  River  UI 

Escape   20th-Fox 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  Rep, 

F 

Fallen  Idol,  The  20th-FoK 

False  Paradise   UA 

Fame  Is  the  Spur  U-I 

Family  Honeymoon   U-1 

Fan,  The   20th-Foz 

Far  Frontier  Rep. 

Feudin',  Fussin'  and  A-Fightin'  U-I 

Fighter  Squadron   WB 

Fighting  Back   20th-Foj 

Fighting  Father  Dunne  RKO 

Fighting  Mad   Mono, 

Flamingo  Road   WB 

Flaxy   Martin   WB 

Follow  Me  Quietly  RKO 

Foreign  Affair,  A  Para, 

For  the  Love  of  Mary  U-1 

For  You  I  Die  FC 

Force  of  Evil  MGM 

Forever  Amber   20th-Fox 

Fort  Apache   RKO 

Fountainhead,  The   WB 

Four  Faces  West  UA 

French  Leave   Mono. 

Fuller  Brush  Man  Col 

Furia  FC 

Fury  at  Furnace  Creek  20th- Fox 

G 

Gallant   Blade   Col. 

Gallant  Hombre   UA 

Gallant  Legion,  The  Rep. 

Gay  Amigo   UA 

Gay  Intruders   20th-Fox 

Gay  Ranchero,  The  Rep. 

Gentleman    From   Nowhere  CoL 

Gentleman's  Agreement   20th-Pox 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway. 20th-Fo3i 

Golden  Eye,  The  Mono. 

Good  News   MGM 

Good  Sam   RKO 

Good   Time   Girl  U-1 

Great  Gatsby,  The  Para. 

Green  Grass  of  Wyoming  20th-Foi 

Green  Promise   Ind. 

Guns  of  Hate  RKO 

H 

Half-Past  Midnight   20th-Fo» 

Hamlet   U-I 

Happy  Times   WB 

Harpoon   SGP 

Hatter's  Castle   Para. 

Hazard   Para. 

Heading  for  Heaven  EL 

Heart  of  Virginia  Rep. 

Heiress,   The   Para. 

Henry  the   Fifth  UA 

Her  Wonderful  Lie  Col. 

Here   Comes  Trouble  UA 

High  Tension  Mono. 

High  Wall   MGM 

Hills  of  Home  MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Homecoming   MGM 

Homicide   WB 

Homicide  for  Three  Rep. 

House  Across  the  Street  WB 

Hungry  Hill   U-I 

Hunted.  The   Allied 

I 

I   Became  a  Criminal  WB 

Idol  of  Paris  WB 

If  Winter  Comes  MGM 

Tf  You  Knew  Susie  RKO 


SNOWMEN'S    TRADE  REVIEW 


TUlt 


Company 


I,  Jane  Doe  Rep. 

In  This  Corner  EL 

Incident   Mono. 

Indian  Agent   RKO 

Indian  Scout  UA 

Inner  Sanctum  FC 

Inside  Story,  The  Rep. 

Interference   RKO 

I  Remember  Mama  RKO 

Iron  CurUin   20th-Fox 

Iron  Dukes   Mono. 

Isn't  It  Romantic?  Para. 

[  Surrender  Dear  Coi. 

It  Always  Rains  on  Sunday  EL 

I  Walk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes.  . .  .Mono. 

J 

Jiggs  and  Maggie  in  Court  Mono. 

Jiggs  &  Maggie  in  Society  Mono. 

Imx  Money   Mono. 

Joan  of  Arc  RKO 

Joe  Palooka  in  Winner  Take  All.  .Mono. 

John  Loves  Mary  WB 

Johnny  Belinda   WB 

Judge  Steps  Out,  The  RKO 

Julia  Misbehaves   MGM 

June   Bride   WB 

Jungle  Goddess   SOP 

Tungle  Jim   Col. 

Jungle  Jim's  Adventure  Col. 

K 

Key  Largo   WB 

Kidnapped   Mono. 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kiss  the  Blood  Off  My  Hands  U-I 

Kissing  Bandit   MGM 

Knock  on  Any  Door  Col. 

L 

Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  Surrenders,  A  UI 

Laff-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Wild  Horses  SGP 

Law  of  the  Barbary  Coast  CoL 

Le  Silence  est  D'Or  RKO 

Leather  Gloves   Col. 

Let's  Live  a  Little  EL 

Letter  From  an  Unknown  Woman.. U-1 

Let's  Live  Again  20th-Fox 

Life  With  Father  WB 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Women   MGM 

Loaded  Pistols   CoL 

Lone  WoU  &  His  Lady  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Love  Happy   UA 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish,  The  20th-Fox 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 

M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday  UA 

Magic  Bow   U-1 

Man  About  the  House  20th-Fox 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  of  Evil  UA 

Man  From  Colorado,  The  Col. 

Man  From  Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   EL 

Mark  of  the  Lash  SGP 

Mary   Lou   Col. 

Mask  for  Lucretia,  A  Para. 

Mating  of  Millie  Col. 

Meet  Me  at  Dawn  20th-Fox 

Melody  Time   RKO 

Mexican    Hayride   U-I 

Michael    O'Halloran   Mono. 

Mickey   EL 

Million  Dollar  Weekend  EL 

Mine  Own  Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  in  Harlem  SG 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Miss  Tatlock's   Millions  Para. 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid  U-I 

Mr.  Perrin  and  Mr.  Traill  EL 

Mr.  Reckless   Para. 

Mr.   Soft   Touch  Col. 

Money  Madness   FC 

Montana   WB 

Moonrise   Rep. 

Mother  Is  a  Freshman  20th-Fox 

Mourning  Becomes  Elcctra  RKO 

Mozart  Story,  The  SGP 

Music  Man   Mono. 

My  Brother  Jonathan  Mono. 

My   Dear    Secretary  UA 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in  Mexico  RKO 

My   Girl   Tisa  WB 


COMING 

Act  of  Violence  V.  Heflin-R.  Ryan- J.  Leigh  a8/14/4e 

Barkleys  ot  Broadway  *T  F.  Astaire-G.Rogers-O.Levant-B.  Burke  

Bribe,  The   R.  Taylor-A.  Gardner-C.  Laughton  a8/14/48 

Caught   J.  Mason-B.  Bel-Geddes-R.  Ryan  

Command  Decision   Gable-Pidgeon-Johnson-Donlevy   a8/14/48 

Force  of  Evil  John  Garfield -Thomas  Gomez  Oct. '48   

Hills  of  Home  *T  Lassie-E.  Gwenn-J.  Leigh   97  aIl/15/47 

903  Julia  Misbehaves  (C)F  G.  Garson-W.  Pidgeon-P.  Lawford  99... Oct. '48   b8/14/48 

Kissing  Bandit,  The  'T  F.  Sinatra -K.  Grayson  a8/23/47 

Little  Women  'T  AJlyson-O'Brien-Taylor-Lawford   

No  Minor  Vices  D.  Andrews-L.  Palmer-L.  Jourdan  a7/31/48 

828  On  An  Island  With  You  'T  (M)F  E.  Williams-P.  Lawford  107  b5/l/4S 

Piccadilly  Incident  (D)A  Anna  Neagle-Michael  Wilding  88  b8/31/47 

Secret  Land,  The  (Doc)F  U.  S.  Navy   70... Oct. '48   b8/28/48 

Sun  in  the  Morning  *T  J.  MacDonald-C.  Jarman,  Jr.-Lassie  a8/lV48 

Take  Me  Out  to  the  Ball  Game  *T  F.  Sinatra-E.  Williams-G.  Kelly  

Three  Godfathers   J.  Wayne-P.  Armendariz-H.  Carey,  Jr  a8/14/48 

Three  Musketeers   *T  Turner-Kelly-Heflin-Allyson   a5/22/48 

Words  and  Music  *T  J.  Garland-M.  Rooney-G.  Kelly  a8/14/48 


MONOGRAM 


CURRENT 


4708  Angels'  Alley  (D)F  L.  Gorcey-H.  HaU-B.  Benedict  67. 

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood  57. 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters- Victor  Sen  Young  64. 

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75. 

4714  French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan   64. 

4720  Golden  Eye,  The  R.  Winters-M.  Moreland  69. 

4716  I  Wouldn't  Be  in  Your  Shoes  (My)A  Don  Castle-Elyse  Knox   70. 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67. 

4717  Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68. 

4719  Michael  O'Halloran  (D)F  Scotty  Beckett-AUene  Roberts   79. 

4707  Perilous  Waters  (D)A  D.  Castle-A.  Long  '.-  64. 

4705  Rocky  (D)F   Roddy  McDowall-"Rags"-E.  Barrier  76. 

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll   60., 

4718  Shanghai  Chest,  The  R.  Winter-D.  Best- J.  Alvin  65. 

4801  16  Fathoms  Deep  (D)F  L.  Chaney-A.  Lake-T.  Chandler   82. 

627  Smart  Politics  (M-C^F  F.  Stewart-J.  Preisser-F.  Darro   68. 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71. 

COMING 

Big  Fight,  The  J.  Kirkwood-L.  Errol-D.  Bruce  

Jiggs  and  Maggie  in  Court  Joe  Yule-Renie  Riano  

Incident   W.  Douglas- J.  Frazee-J.  Compton  

Iron  Dukes   L.  Gorcey-H.  Hall-G.  Dell  

4802  Joe  Palooka  in  Winner  Take  All  (D)F  J.  Kirkwood-E.  Knox-W.  Frawley  64. 

4725  Kidnapped   R.  McDowell-S.  England-D.  O'Herlihy  

4721  Music  Man  (M)F  P.  Brito-F.  Stewart-J.  Dorsey   66. 

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray.....  105. 

Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. 

Trouble  Makers   Gorcey-Hall-Dell-Parrish   


.3/21/48 

.4/18/48 

.4/4/48  . 

.2/7/48  . 

.4/25/48 

.8/29/48 

.5/23/48 

.1/10/48 

.6/27/48 

.8/8/48  . 

.2/14/48 

.3/7/48  , 

.3/14/48 

.7/11/48 

.7/25/48 

.1/3/48  . 

.6/13/48 


. .bl/31/48 
...b6/5/48 
..b5/15/48 
..b2/21/48 
...b5/8/48 
. . .a8/7/48 
...b5/8/48 
. .b2/14/48 
. .b5/22/48 
. .b6/19/48 
.al2/13/47 
...b5/8/48 


.b6/12/48 
. .b3/6/48 
.b5/15/48 


.9/12/48 
.10/3/48 
.9/5/48  . 
.Oct.  '48 


.Nov.  '48 


. .a8/21/48 
.b8/28/48 
,..a8/7/48 
.b7/24/48 
..b3/I3/4S 
...a6/5/4« 
. .b3/29/4« 
.a7/10/48 


4757 
4762 
4755 
4753 
4756 


4761 

4751 
4765 
4766 

4754 
4763 
4752 


Westerns 

Back  Trail   Johnny  Mack  Brown-Raymond  Hatton.  54. 

Cowboy  Cavalier   J.  Wakely-C.  Taylor  

Crossed  Trails  Johnny  Mack  Brown-Raymond  Hatton.  53. 

Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton.  57. 

Frontier  Agent  Johnny  Mack  Brown-Raymond  Hatton.  56. 

Gallant  Texan   Jimmy  Wakely-"Cannonball"  Taylor  

Gunning  for  Justice  J.  M.  Brown-R.  Hatton-E.  Finley  

Oklahoma  Blues   J.  Wakely-C.  Taylor-V.  Belmont   56. 

Outlaw  Brand   J.  Wakely-C.  Taylor  

Overland  Trail   J.  Mack  Brown-R.  Hatton- V.  Belmont..  58. 

Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53. 

Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54. 

Rangers  Ride   Wakely-Taylor-Belmont   

Sheriff  from  Medicine  Bow  J.  M.  Brown-R.  Hatton   55. 

Silver  Trails   Wakely-Taylor-Larson    53. 

Triggerman   Johnny  Mack  Brown-Raymond  Hatton.  56. 


.7/18/48 

.7/4/48 
.4/11/48 
.8/15/48 
.5/16/48 


. .3/28/48 


CURRENT 


89. 
82. 
95. 
61. 
61. 


PARAMOUNT 

4709  Albuquerque  'C  (WD)F  R.  Scott-B.  Britton-G.  Hayes  

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready  

4713  Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'Sullivan.. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooke  

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  

4721  Dream  Girl  (C)F  B.  Hutton-M.  Carey-P.  Knowles  85. 

4720  Emperor  Waltz,  The  'T  (C)F  Bing  Crosby-Joan  Fontaine  103. 

4724  Foreign  Aflair,  A  (C)A  J.  Arthur-M.  Dietrich-J.  Lund  116. 

4718  Hatter's  Castle   (D)A  R.  Newton-J.  Mason-D.  Kerr  105. 

4716  Hazard  (C)F  P-  Goddard-M.  Carey-F.  Clark  100. 

4708  I  Walk  Alone  (D)F  S-  Lancaster-L.  Scott-K.  Douglas  96. 

4712  Mr.  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66. 

4710  Saigon  (D)A  A.  Ladd-V.  Lake-D.  Dick  94. 

4714  Sainted  Sisters,  The  (C-D)A  V.  Lake-J.  Caulfield-B.  Fitzgerald  89. 

4717  Shaggy  'C  (D)F  ^  B.  Joyce-G.  Nokes-R.  Shayne   71. 

4723  So  Evil  My  Love  (D)A  R.  Milland-A.  Todd-G.  Fitzgerald  109. 

4715  Speed  to  Spare  (D)F  R-  Arlen-J.  Rogers-R.  Travis   57. 

4725  Unconquered  'T  (D)F  Gary  Cooper-Paulette  Goddard  146. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis....  63. 

COMING 

Accused,  The   Young-R.  Cummings-W.  Corey  

Connecticut  Yankee,  A  'T  (MC)  B.  Crosby-R.  Fleming  

Daughter  of  D^-kness  (D)A  Anne  Crawford-Maxwell  Reed  91. 

4806  Disaster   ^-  Denning-T.  Marshall-D.  O'Flynn  60. 

Dynamite  William  Gargan-Leslie  Brooks  

Great  Gatsi3y,  The! .   A.  Ladd-B.  Field-B.  Sullivan  

Heiress,  The  DeHavilland-Richardson-Hopkins-Clift  

4802  Isn't  It' Romantic?  "{C)F  V.  Lake-M.  Freeman-B.  DeWolfe   87. 

Mask  for  Lucretia,  A  P-  Goddard- J.  Lund-M.  Carey  

4805  Miss  Tatlock's  Millions  Hendrix-Lund-Fitzgerald-WooUey   101. 

My  Own  True  Love  (D)  Phvllis  Calvert-M.  Douglas  

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  Roblnson-Russell-Lund    81. 

Now   and  Forever  C.  Kams-M.  Carey- W.  Hendrix  

One  Woman   A.  Ladd-D.  Reed- J.  Havoc-B.  Kroeger  

4807  Paleface,  The   *T  ^ot)  Hope- Jane  Russell  83. 

Strange  Temptation                  R-  Milland-T.  Mitchell- A.  Totter  

Special  Agent   W'.  Eythe-L.  Elliott-C.  Mathews....  

4804  Sealed  Verdict  (D)   Rav  Milland-Florence  Marly........:..  83. 


.1/31/48 

.5/6/48 

.6/6/48 

.9/26/48 

.9/19/48 

.8/22/48 

.6/20/48 


.2/20/48 

.9/3/48  . 

.4/9/48  , 

.7/30/48 

.3/5/48  , 

.7/23/48 

.7/2/48  . 

.8/20/48 

.6/18/48 

.5/28/48 

.1/16/48 

.3/26/48 

.3/12/48 

.4/30/48 

.6/11/48 

.8/6/48 

.5/14/48 

.4/2/48 

.6/25/48 


.bl/24/4« 

.b6/19/48 
.b2/21/48 


..b2/14/48 
...b5/8/4S 

.  ..b5/8/48 
. .b6/19/48 
..b4/17/48 
. .b3/20/4a 
.bl2/20/47 
..b2/28/48 
. ..b2/7/48 
. .b3/13/48 
. .b4/17/48 
. .b3/13/48 
. .b3/13/48 
. .b9/27/47 
...b5/8/48 


. 12/3/48 


.10/8/48 
.11/19/48 


.a6/19/48 
.al/31/48 
.b2/28/48 
.a6/19/48 
.a6/12/48 
.a6/12/4» 
.a8/21/48 
.b8/21/48 


. 10/22/48 
.ii/2/48  , 
.11/5/48  ', 


.36/19/48 
.a8/16/47 
.b7/17/48 
.a5/15/4l 


. .a3/6/48 
.a7/10/48 
.a6/26/4« 
..a3/S/4S 


RKO  RADIO 


CURRENT 


..June '48   b4/10/48 

..Sept.  "48   b2/7/48 

..June  '48  b5/15/48 

..Mar. '48  ....b3/13/48 
.  .Sept.  '48  ...  .b7/31/48 

..June '48   b5/22/48 

.  .Jan.  '48   b2/7/48 

..Mar. '48   bS/ 13/48 

..7/8/48   b5/22/48 

..Mar. '48   b3/6/48 

..9/3/48   

.  .Sept.  '48  ...  .b2/14/48 

.  .July  '48  b6/26/48 

.  .July  '48  b5/io/48 

..May '48   b4/3/48 

..Aug. '48  ....b7/24/48 
..Jan. '48   bl/31/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/48 

4801  Sorry,  Wrong  Number  (My) A  B.  Stanwyck-B.  Lancaster-A.  Richards.  90... 9/24/48   b7/31/48 

Streets  of  Laredo   .Holden-Carey-Bendix-Freeman   

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  Marshall  ....a6/14/47 

Trade 
Shown 

814  Arizona  Ranger,  The  (D)F..  T.  Holt-J.  Holt-N.  Leslie. ..............  63. .  .May '48   b4/3/48 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  172... Dec.  '47  ...bll/23/46 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86. 

907  Design  for  Death   (Doc)F...  Japanese  Cast    48. 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman  93. 

870  Fort  Apache  (D)A  J.  Wayne-H.  Fonda-S.  Temple  127. 

962  Good  Sam  (C)F  Gary  Cooper-Ann  Sheridan  114. 

819  Guns  of  Hate  (W)F  Tim  Holt -Nan  Leslie   61. 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90. 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. 

991  Melody  Time  '*T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters   75. 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120. 

904  Mourning  Becomes  Electra  R.  Russell-L.  Genn-K.  Paxinou  120. 

903  Pearl,  The  (D)A  P.  Armendariz-M.  E.  Marques   78. 

821  Race  Street   (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79. 

817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90. 

813  Tarzan  and  the  Mermaids  (D)F  Weissmuller- Joyce-Christian    67. 

961  Velvet  Touch,  The  (D)A  Russell-Genn-Trevor-Greenstreet   97. 

812  Western  Heritage   (W)F  Tim  Holt-Nan  Leslie   61. 

COMING 

Baltimore  Escapade   R.  Young-S.  Temple-J.  Agar  a8/21/48 

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

905  Bodyguard  (My)A   L.  Tierney-P.  Lane-P.  Reed   62  b9/4/48 

Boy  With  Green  Hair  *T  O'Brien-Ryan-Hale-StockweU   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin -R.  Powers  

Enchantment   David  Niven-Teresa  Wright  Nov.  '48   a7/3/48 

Every  Girl  Should  Be  Married  c.  Grant-F.  Tone-D.  Lynn  

Follow  Me  Quietly  William  Lundigan   

Gun  Runners   Tim  Holt-Richard  Martin-Martha  Hyer  

Indian  Agent   T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference  . . . .  -  Mature-Ball-Tufts-Scott   

'oan  of  Arc  *T  (D)  1.  Bergman-J.  Ferrer-J.  Emery  al/3/48 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southern-G.  Tobias  a7/5/47 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien   89  blO/2&/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

VIr.  Joseph  Ynung  of  Africa  Johnson-Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

901  Rachel  and  the  Stranger  (D)F  L.  Young-W.  Holden-R.  Mitchum   92. .  .Nov. '48   b8/7/48 

Roughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Rustlers   Tim  Holt-Richard  Martin  

Set-Up,  The   Robert  Ryan   

Song  Is  Born,  A  *T  (C)F  D.  Kaye-V.  Mayo-B.  Goodman  113.  .. Oct. '48   b8/28/48 

Station  West   (D)A  D.  Powell-A.  Moorehead-J.  Greer  92... Nov. '48   b9/4/48 

Tarzan's  Fountain  of  Youth  L.  Barker-B.  Joyce-E.  Ankers  a8/21/48 

820  Twisted  Road,  The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva. . .  95... Nov. '48   b6/26/48 

902  Variety  Time    (Vaudeville) F  Kennedy-Errol-Carle    59  ta8/7/48 

Weep  No  More  Gotten- Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  Driscoll-A.  Kennedy  a5/15/48 

REPUBLIC  CURRENT 

719  Angel  in  Exile  Carroll-Mara-Gomez-'Bedoya    90., 

728  Bill  and  Coo  *U  (N)F  George  Burton's  Birds   t>l. 

703  Campus  Honeymoon  (MC)F  Wilde  Twins-R.  Crane- A.  Mara   61. 

713  Code  of  Scotland  Yard  (D)F...  O.  Homolka-D.  Farr-M.  Pavlow   60. 

716  Daredevils  of  the  Clouds  (D)F  Robert  Livingston-Mae  Clarke   60. 

732  Eyes  of  Texas  *U  (W)F  R.  Rogers-Trigger-L.  Roberts   70. 


.9/3/48   a7/17/48 

.3/28/48   bl2/27/47 

.2/1/48   bl/31/48 

.8/30/48   b9/4/48 

.8/10/48   b7/31/48 

.7/15/48   b7/24/48 

715  Gallant  Legion,  The  (W)F  W.  Elliott-J.  Schildkraut-A.  Booth          88.. 7/25/48   b5/29/48 


..1/10/48   bl/31/48 

..4/25/48   b5/8/48 

..5/25/48   b5/15/48 

..3/14/48   b3/27/48 

..5/10/48   b6/5/48 

..3/25/48   b4/24/18 

..2/23/48   D3/13/48 

..1/1/48  ...... bl/17/48 

..8/29/48   a7/10/48 

.4/25/48   al/17/48 

.8/25/48   b9/4/48 

..5/31/48   b6/'5/48 

..1/15/48   bl/24/48 

..8/28/48   

..6/28/48   b7/17/48 

..5/1/48   b5/15/48 


.a8/28/48 


644  Gay  Ranchero  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72. 

707  Heart  of  Virginia   (D)F  Janet  Martin-Robert  Lowery   60. 

710  I,  Jane  Doe   (D)F  R.  Hussey-J.  Carroll- V.  Ralston  85. 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger...  87. 

709  King  of  the  Gamblers  (DA  Janet    Martin -William   Wright   60. 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray  64. 

733  Nighttime  in  Nevada  *U  R.  Rogers-A.  Mara-A.  Devine   67. 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  CarroU-C.  McLeod   88. 

717  Out  of  the  Storm  (D)F  Jimmy  Lydon-Lois  Collier  61. 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

702  Slippy  McGee   (D)A  D.  Barry-D.  E\an=.-T.  Brown   65. 

718  Sons  of  Adventure  Russel  Hayden-Lynne  Roberts  60. 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps  60. 

731  Under  California  Stars  'U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70. 

COMING 

Daughter  of  the  Jungle  L.  Hall- J.  Cardwell-S.  Leonard  

Drums  Along  the  Amazon  Brent-Ralston-Aherne-Bennett   

Far  Frontier   R.  Rogers-F.  Willing-G.  Davis  

Homicide  for  Three  W.  Douglas-A.  Young-F.  Withers  a7/17/48 

Macbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell  a8/23/48 

714  Moonrise   D.  Clark-G.  Russell-E.  Barrymore   90...  10/1/48   a5/8/48 

Plunderers,  The  *U  R.  Cameron-I.  Massey  a7/24/48 

Red  Pony,  The  *T  (D)  M.  Loy-R.  Mitchum-L.  Calhem  alO/25/47 

Rose  of  the  Yukon  S.  Brodie-M.  Dell-W.  Wright  

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack   60... 4/15/48   b5/8/48 

654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth   63... 4/1/48   b5/8/48 

755  Carson  City  Raiders   (W)F  A.  Lane-E.  Waller-B.  Jons   60... 5/13/48   b5/29/48 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

757  Desperadoes  of  Dodge  City  A.  Lane-E.  Waller-M.  Coles  9/15/48   

Grand  Canyon  Trail  'U  R.  Rogers-A.  Devine-F.  Willing  

756  Marshall  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller   60... 7/25/48   

Missourians,  The  '•T  W.  Elliott- A.  Booth- A.  Devine  

Son  of  God's  Country  Monte  Hale   9/15/48   

Sundown  in  Santa  Fe  A.  Lane-E.  Waller  

656  Timber  Trail  ■'U  (W)F  M.  Hale-L.  Roberts-J.  Burke   67... 6/15/48   b7/10/48 

652  Under  Colorado  Skies  *U  Monte  Hale-Adrian  Booth   65. ..  12/15/47  ...bl2/27/47 

SCREEN  GUILD  PRODUCTIONS 

Dead  Man's  Gold  L.  LaRue-F.  St.  John-P.  Stewart   60.  .  .9/10/48   

Frontier  Phantom   Lash  LaRue-Fuzzy  St.  John  

4804  Harpoon   J-  Bromfield-A.  Louis   81... 9/24/48   

4802  Jungle  Goddess   G.  Reeves- W.  McKay- Armida   61... 8/13/48  . 

Last  of  the  Wild  Horses  J.  Ellison-J.  Frazee-M.  B  Hughes   82.  ..10/15  .. 

Mark  of  the  Lash  L.  LaRue-A.  St.  John-P.  Stewart  10/29/48 

X-3  Miracle  in  Harlem  (D)A  ...S.  Guyse-S.  Fetchit-H.  Offley   70. .  .10/29/48 


.a7/31/48 


. ..b8/21/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


N 

Naked  City   U-1 

Nicholas   Nickelby   U-I 

Night  Beat   WB 

Night  Has  a  Thousand  Eyes  Para. 

Night  Unto  Night  WB 

Night  Wind   20th-Fox 

Nighttime  in  Nevada  Rep. 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Stampede   EL 

Now   and   Forever  Para. 


0 

October,  Man,  The  EL 

O'Flynn,  The   .'u-I 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

Olympic  Cavalcade   UA 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One   Last   Fling  WB 

One  Night  With  You  UI 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-I 

Open  Secret  EL 

One  Woman   ..Para, 

Out  of  the  Storm  Rep. 

Outpost  in  Morocco  UA 


P 

Paleface   Para. 

Panhandle   Allied 

Paradine  Case   Selznick 

Parole   E-L 

Pearl,  The   RKO 

Perilous   Waters   Mono. 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate.  The  MGM 

Pitfall   UA 

Plunderers,  The   Rep. 

Port  Said   Col. 

Portrait   of   Jennie  SgO 

Prairie.    The   SG 

Prejudice   Ind. 


R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   CoL 

Raw  Deal   EL 

Red  Canyon   .  ,  U-I 

Red   Pony,   The  Rep. 

Red  River   UA 

Red  Shoes,  The  EL 

Red  Stallion  in  the  Rockies  EL 

Reign  of  Terror  EL 

Relentless   Col. 

Return  of  the  Badmen  RKO 

Return  of  October  Col. 

Return  of  Wildfire  SGP 

Ridin'  the  Old  Pine  Trail  Col. 

River  Lady   U-I 

Road  House   20th- Fox 

Rocky   Mono. 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Rope   WB 

Rose  of  Cimarron  20th- Fox 

Rose  of  the  Rio  Grande  Mono. 

Rose  of  the  Yukon  Rep. 

Rough  Sketch   Crf. 

Roughshod   RKO 

Rustlers   RKO 

Rusty  Leads  the  Way  Col. 

Rusty  Saves  a  Life  CoL 

Ruthless   EL 


s 

S.  O.  S.  Submarine  SGP 

Saigon   Para. 

Sainted  Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo,  Scudda  Hay  20th- Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Land,  The  MGM 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet.  U-I 

Set-Up,  The   RKO 

Shaggy  Para. 

Shanghai   Chest,   The  Mono. 

Shed  No  Tears  EL 

Shep  Comes  Home  SGP 

Silent   Conflict   UA 

Silver  River   WB 

Singin'  Spurs   Col. 

Sinister  Journey   UA 

Sitting  Pretty   20th-Fox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,   My  Love  UA 

Slightly  French   Col. 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Allied 

Smugglers,  The   EL 

Smugglers  Cove   Mono. 


SHOWMEN'S     TRADE  REVIEW 


Title  Company 

Snake  Pit,  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   PC 

Somewhere  in  the  City  WB 

Song  Is  Born,  A  RKO 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.   Louis  WB 

Southern  Yankee,  A  MGM 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spiritualist,  The    EL 

Stage  Struck   Mono. 

State  of  the  Union   MGM 

Station  West  RKO 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Strange  Temptation   Para. 

Street  With  No  Name  20th-Fox 

Streets  of  Laredo  Para. 

Strike  It  Rich  A  A 

Summer  Holiday   MGM 

Sword  of  the  Avenger  EL 

Swordsman   Col. 

T 

Take  Me  Out  to  the  Ball  Game.  .  .MGM 
Take  My  Life  El- 
Tap    Roots   U-I 

Tarzan  and  the  Mermaids  RKO 

Tarzan's  Fountain  of  Youth  RKO 

Temptation  Harbour   Mono. 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That  Wonderful  Urge  20th-Fox 

The  Argyle  Secrets  vJ^ 

Thirteen  Lead  Soldiers  20th- Fox 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers   MGM 

Three  Musketeers   MGM 

Three   Wives   2°*'''<,^''^ 

Thunder  in  the  Pines  SUP 

Time  of  Your  Life  UA 

T-Men    Ev 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Too  Late  for  Tears  UA 

Trail  of  the   Mounties  SG 

Train  to  Alcatraz  Rep- 

Treasure  of  Sierra  Madre  WB 

Triple  Threat   CoL 

Trouble   Makers   Mono. 

Trouble  Preferred   20th-Fox 

29  Clues   EL 

Tucson   20th-Fox 

Tulsa   -  EL 

Twisted  Road,  The  RKO 

Two  Guys  and  a  Gal  WB 

Two  Guys  from  Texas  WB 

u 

Unconquered   Para. 

Under   California   Stars  Rep. 

Under  Capricorn   WB 

Undercover   Man   Col. 

Unfaithfully  Yours  20th-Fox 

Unknown  Island   PC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 

Urubu   ^ 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Vicious  Circle,  The  UA 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  Hills   Col. 

Wallflower   WB 

Walls   of   Jericho  20th-Fox 

Walk   a   Crooked   Mile  Col. 

Waterfront  at  Midnight  Para. 

Weep  No  More  RKO 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

When  a  Man's  a  Man  Allied 

Where  the  North  Begins  SG 

While  I   Live  20th-Fox 

Whiplash   ,  WB 

Whispering  Smith   Para. 

Who  Killed  'Doc*  Robbin?  UA 

Will  It  Happen  Again?  FC 

Window,  The   RKO 

Wings  Westward   Col. 

Winner's   Circle,  The  20th-Fox 

Winter   Meeting   WB 

Woman  from  Tangiers  Col. 

Woman  in  White  WB 

Women  in  the  Night  FC 

Woman's  Vengeance   UI 

Words  and  Music  MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

Yellow  Sky  20th-Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Fox 

Younger  Brothers,  The  WB 


4805  Mozart  Story,  The  H.  Holt-W.  Markus   99... 10/8/48   

Outlaw  Country   Lash  LaRue-Fuzzy  St.  John -P.  Stewart  

4705  Prairie,  The  (D)  L.  Aubert-A.  Baxter   76... 8/6/48   al2/27/47 

4801  Return  of  Wildfire,  The  (W)F  R.  Arlen-P.  Morlson-M.  B.  Hughes         81... 8/13/48   b8/21/48 

S.  O.  S.  Submarine  Italian  Navy   10/17/48  ....a7/24/48 

Shep  Comes  Home  Robert  Lowery-Lanny  Rees   62...  12/3/48   

Thunder  In  the  Pines  George  Reeves-Ralph  Byrd   62... 11/5/48   

4708  Trail  of  the  Mounties  R.  Hayden-Jennifer  Holt   42... 2/21/48   

SELZNICK  RELEASING  ORGANIZATION 

Mr.  Blandings  Builds  His  Dream  House  (C)F.  C.  Grant-M.  Loy-M.  Douglas   94  b3/17/48 

Paradine  Case.  The  (D)A  ,  G.  Peck-A.  Todd-C.  Laughton-Valli  132. .  .Jan. '48  bl/3/48 

Portrait  of  Jennie  (D)  J.  Jones-J.  Cotten-E.  Barrymore  all/1/47 


20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  WilcMng-D.  Wynyard...  96. 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110. 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63. 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111. 

801  Captain  from  CastUe  (D)F  'T  T.  Power-J.  Peters-C.  Romero  140. 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley   68. 

825  Checkered  Coat,  The  (D)A  T.  Conway-N.  Nash-H.  Hatfield   62. 

819  Counterfeiters,  The  (My)  A  John  Sutton-Doris  Merrick   74. 

839  Creeper,  The   (My) A  E.  Cianelli-O.  Stevens-J.  Vincent   68. 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd   61. 

821  Deep  Waters   (D)F  D.  Andrews-J.  Peters-C.  Romero   85. 

822  Escape  (D)A  Rex  Harrison-Peggy  Cummins   78. 

828  Fighting  Back   (D)F  P.  Langton-J.  Rogers-G.  Gray   68 

838  Forever  Amber  '►T  (D)A  Linda  Darnell-Cornel  Wilde  139. 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray   88. 

840  Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68. 

806  Gentleman's  Agreement    (D)F  G.  Peck-D.  McGuire-J.  Garfield  118. 

827  Give  My  Regards  to  Broadway  *T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89. 

818  Green  Grass  of  Wyoming  'T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur   89. 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer   69. 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc  87. 

813  Let's  Live  Again  (D)F  J. 

837  Luck  of  the  Irish,  The  (C)F  T. 

812  Meet  Me  at  Dawn  (C)A  W 

824  Mine  Own  Executioner  (D)A  B. 

823  Street  With  No  Name,  The  (Doc)  A  M 

811  Scudda  Hoo,  Scudda  Hay  'T  (D)F  J. 

810  Sitting  Pretty   (C)A  R. 

836  That  Lady  in  Ermine  *T  (M)A  B. 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer. 

sn2  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant 


.Mar. 
.May 
.May 
.Feb. 
.Jan. 
.Mar. 


'48 
'48 
'48 
'48 
■48 
•48 


. .  July  '48 


. bll/29/47 
..b2/28/48 
. .b4/10/48 
. .bl/24/48 
.bll/29/47 
. .b2/28/48 
,  ...b8/14/48 


.June  '48  b6/5/48 

•  Sept. '48   b9/4/48 

.Feb.  '48  ...bl2/20/47 

.July  '48   b7/3/48 

•  Sept.  '48   b5/29/48 

.Aug. '48   b8/7/48 

•48 


Emery-J.  Millican-T.  Holmes   68. 

Power-A.  Baxter-C.  Kellaway   99. 

Eythe-S.  Holloway-B.  Campbell   89. 

Meredith-K.  Moore-D.  Gray  102. 

Stevens-R.  Widmark-L.  Nolan  91. 

Haver-L.  McCallister-W.  Brennan...  95. 

Young-M.  O^Hara-C.  Webb   84. 

Grable-D.  Fairbanks,  Jr   89. 

66. 
91. . 


Sept 
.May  '48 
.Sept.  '48 
.Mar.  '48 
.June  '48 
.June  '48 
.Mar. 
.May 
.Apr. 


.blO/16/47 
. . b4/10/48 
. .b6/19/48 
■48  ..  .bll/15/47 

'48  b5/22/48 

'48  b4/24/48 

'48   b3/6/48 

48   b5/8/48 

'48   b3/6/48 

.Sept. '48   b9/4/48 

.Apr.  '48   b3/20/48 

.July  '48   bl2/6/47 

.July  '48   b6/26/48 

.Apr.  '48   b3/6/48 

•  Apr.  '48   b2/28/48 

.Aug. '48   b7/17/48 

Apr.  '48   b6/5/48 


.111. 
.  75. 


99. 


.Feb.  '48 
.Aug.  '48 
.Aug.  '48 


. .bl/24/48 
. .b7/10/48 
. .b6/19/48 


826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas  ... 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley. 

COMING 

842  Apartment  for  Peggy  '*T  J.  Crain-W.  Holden-E.  Gwenn  

Bungalow  13  Tom  Conway-Margaret  Hamilton  

Canadian  Pacific  'C  R.  Scott-N.  Olson-V.  Jory  '. 

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm  a7/17/48 

841  Cry  of  the  City  Victor  Mature-Richard  Conte   95  a5/8/48 

Down  to  the  Sea  in  Ships  R.  Widmark-C.  Kellaway-D.  Stockwell  

Fallen  Idol,  The  (D)A  M.  Morgan-R.  Richardson-B.  Henrey. . .  92  b8/28/48 

Fan,  The   Crain-Sanders-Carroll-Greene   a7/24/48 

Man  About  the  House,  A  M.  Johnson-D.  Gray-K.  Moore  94  b6/28/47 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Mother  Is  a  Freshman  'T  L.  Young-V.  Johnson-B.  Lawrence  

843  Night  Wind   C.  Russell- V.  Christine-G.  Gray   68  a6/5/48 

Road  House   Lupino-Wilde-Holm-Widmark  a6/5/48 

Rose  of  Cimarron  G.  Montgomery-R.  Cameron-R.  Roman  a8/28/48 

Sand   *T   M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens  alO/11/47 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/24/48 

Three  Wives   Darnell-Crane-Lynn-Sothern  a7/17/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson  J-  Lydon-P.  Edwards-C.  Russell  a7/17/48 

Unfaithfully  Yours   R-  Harrison-L.  Darnell-R.  Vallee  108  a5/29/48 

West  of  Tomorrow  C.  Miller-A.  Franz-R.  Jaeckel  

When  My  Baby  Smiles  at  Me  'T  Grable-Dailey-Oakie-Havoc  a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

Yellow  Sky  *T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 

UNITED  ARTISTS  CURRENT 

Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton  120... Mar.  '48   b2/21/48 

Four  Faces  West  (D)F  J-  McCrea-F.  Dee-C.  Bickford   90.  .  .5/15/48   b5/15/48 

Henry  the  Fifth  (D)F  *T  L.  Olivier-R.  Asherson  134  b4/27/46 

Here  Comes  Trouble  *C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell   50... 4/9/48   b4/17/48 

LafE-Time   

Kings  of  the  Olympics  (Pt.  1) 


L. 

 B.  Tracey-J.  Sawyer-E.  Parnell  50... 4/9/48 

 W.  Tracy-P.  Morgan-E.  Janssen  110... 4/9/48   

(Doc.)  F  Bill  Slater— Narrator   65... Apr.  '48   bl/24/48 

Man  of  Evil  (D)A   J-  Mason-P.  Calvert-A.  Stephens   90... Jan.  '48  b2/7/48 

Olympic  Cavalcade   Olympic  Stars   July '48   

~ "  "  "   '   "  ■  b2/7/48 


Feb. 

8/19/48   b8/7/48 

8/26/48   b7/17/48 

Apr.  '48   b4/17/48 

Jan.  '48  bl/17/48 

May  '48  ....b5/15/48 

8/11/48   b7/17/48 

5/27/48   b5/29/48 

8/16/48   b8/21/48 

7/24/48   b5/29/48 

Apr.  '48   b5/8/48 


On  Our  Merry  Way  B.  Meredith-P.  Goddard-F.  MacMurry .  .107 

Pitfall   (D)A   D.  Powell-L.  Scott-J.  Wyatt   80. 

Red  River   (D)F  J-  Wayne-M.  Cli£t-W.  Brennan  125. 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks   61. 

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings. . .  97. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80. 

Texas  Brooklyn,  and  Heaven  (C)A  G.  Madison-D.  Lynn-J.  Dunn   76. 

Time 'of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney  109. 

Urubu  (D)F   Native  Cast    66. 

Vicious  Circle  (D)A  Conrad  Nagel    77. 

Who  Killed  'Doc'  Robbin?  *C  (C)F  V.  Grey-D.  Castle-G.  Zucco   51. 

COMING 

Angry  God,  The  Alicia  Parla-Casimiro  Ortega  

An  Innocent  Affair  (C)F  F.  MacMurray-M.  Carroll-C.  Rogers...  90  b9/4/48 

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd- Andy  Clyde  

Cover-Up   W.  Bendix-D.  O'Keefe-B.  Britton  a8/21/48 

Dead  Don't  Dream,  The  (W)  W.  Boyd-A.  Clyde  

False  Paradise   Wm.  Boyd-Andy  Clyde  

Gallant  Hombre   Duncan  Renaldo-Leo  Carillo  

Gay  Amigo,  The  D-  Renaldo-L.  CarrUlo-Armida  a8/28/48 

Girl  from  Manhattan,  The    Montgomery-Lamour-Laughton   

Indian  Scout   George  Montgomery-Ellen  Drew  a8/21/48 

Love  Happy  Marx  Bros.-Massey-Vera  Ellen-Hutton  


Lucky  Stiff  D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F  a.  Uoyd-R.  Washbum-J.  Conlin   89  ba/a2/« 

My  Dear  Secretary  L.  Day-K.  Douglas-K.  Wynn  a8/21/48 

Outpost  in  Morocco  George  Raft-Akim  Tamiroff  

Sinister  Journey   Wm.  Boyd- Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Too  Late  for  Tears  Scott -DeFore-Miller-Corey     

Vendetta  (D)  HUlary  Brooke-Faith  Domergue  a5/10/47 


UNIVERSAL-INTERNATIONAL  current 

664  Abbott  &  CosteUo  Meet  Frankenstein  (C)F. .  Abbott-Costello-Chaney-Lugosi    83. 

657  All  My  Sons  (D)A  Edward  G.  Robinson-Burt  Lancaster...  94. 

873  An  Act  of  Murder  (D)A  F.  March-E.  O'Brien-F.  Eldridge   91. 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90. 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91. 


..July '48   b7/3/48 

..May '48   b2/21/48 

..Sept.  "48  b8/28/48 

..May '48  ....b3/13/48 
..July '48  bl2/6/47 


Apr. '48  ....bl/31/48 

.Jan. '48  b9/6/47 

.Apr. '48   b3/6/48 

.May  '48   b6/7/48 

.Mar. '48   bl/3/48 

.June '48  ...bll/29/47 

July  '48 


653  Black  Bart  *T  (W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8C. 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan  93. 

655  Casbah    (D)A   ;...Y.  DeCarlo-T.  Martin-P.  Lorre   94. 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94. 

650  Double  Life,  A  (D)A  R.  Colman-S.  Hasso-E.  O'Brien  104. 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira   80. 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main -P.  KUbride   78. 

672  For  the  Love  of  Mary  (C)F  Durbin-O'Brien-Taylor-Lynn    90»/2. .  .Sept. '48  ..b8/28/48 

679  Holiday  Camp   M.  Lockwood-P.  Roc-D.  Price   96... Mar. '48   b8/23/47 

669  Larceny    (D)A  J.  Payne-J.  Caulfield-D.  Duryea   89... Aug. '48   b8/7/48 

659  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan  90...Jime'48   b4/10/48 

666  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80.. .July '48   b6/19/48 

667  Mr.  Peabody  and  the  Mermaid  (C)A  W.  PoweU-A.  Blyth-L  Hervey   89.  ..Aug. '48   b7/10/48 

651  Naked  City,  The  (D)A  B.  Fitzgerald-H.  Dufl-D.  Hart   96... Mar. '48  ....bl/24/48 

670  One  Touch  of  Venus  (C)A  R.  Walker-A.  Gardner-D.  Haymes          81... Aug. '48   b8/21/48 

661  River  Lady  'T  (D)A  Y-  DeCarlo-D.  Duryea   78,  ..June '48   b5/8/48 

671  Saxon  Charm,  The  (D)A  R.  Montgomery-S.  Hayward-J.  Payne..  88. .  .Sept. '48   b9/4/48 

627  Secret  Beyond  the  Door  (D)A  J.  Bennett-M.  Redgrave-A.  Revere  98V2.FeD. '48   bl/lU/48 

633  Senator  Was  Indiscreet,  The  (C)A  W.  PoweU-E.  Raines   83... Jan. '48  bl2/13/47 

668  Tap  Roots  *T  (D)F  V.  Heflin-S.  Hayward-B.  Karloff  109. .  .Aug. '48   b6/26/48 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June '48   b5/29/48 

634  Woman's  Vengeance,  A  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. '48  ...bl2/20/47 

COMING 

677  Brothers.  The  (D)A  Patricia  Roc-Will  Fyffe   98  b5/24/47 

635  Bush  Christmas  (D)r  C.  Raiferty-J.  Fernside   76... Dec.  '48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Cristo  .S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross   B.  Lancaster- Y.  DeCarlo-D.  Duryea  

Dulcimer  Street  (D)A  R.  Attenborough-A.  Sim-F.  Compton. . .  112  b8/7/48 

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert-F.  MacMurray  a8/14/48 

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price   92  b5/28/48 

Hamlet   (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Kiss  the  Blood  Off  My  Hands  J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Lady  Surrenders,  A  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

Magic  Bow,  The  (D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride   Abbott  &  CosteUo  7/17/47 

Nlcnolas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks,  Jr.-H.  Carter-R.  Greene  a8/21/48 

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

Red  Canyon   A.  Blyth-H.  Duff-G.  Brent  a8/14/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Snowbound   R.  Newton-D.  Price   86  

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/13/47 

You  Gotta  Stay  Happy  J.  Fontaine-J.  Stewart-E.  Albert  a8/7/48 

WARNER  BROS.  current 

713  Always  Together   (C)F  R.  Hutton-J.  Reynolds   78. 

719  April  Showers  (OF  J.  Carson-A.  Sothern-R.  Alda   95. 

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae   80. 

732  Embraceable  You  (D)A  D.  Clark-G.  Brooks-S.  Z.  Sakall   88. 

717  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard   78. 

731  Key  Largo   (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall. , .  .101. 

702  Life  With  Father  (C)F  W  Powell-I  Dunne-E  Taylor  118. 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron. .  95. 

728  Romance  on  the  High  Seas  *T  (M)F  J.  Carson-J.  Paige-D.  DeFore   99. 

725  Silver  River   (W)A  Errol  Flynn-Ann  Sheridan  107. 


.101. 
.127. 


.103. 
.  77. 


1/10/48   bl2/20/47 

3/27/48   b3/13/48 

6/26/48   b5/29/48 

8/21/48   b7/31/48 

3/6/48   b7/12'47 

7/31/48   b7/10/48 

8/14/48   b8/16/47 

2/7/48   bl/24/48 

7/3/48   b6/12/48 

5/29/48   b5/8/48 

4/10/48   b4/3/48 

1/24/48   bl/in/48 

9/4/48   b8/7/48 

2/21/48  ....bl2/27/47 

6/12/48   b5/22/48 

4/24/48   b4/ 10/48 

5/15/48   b4/24/48 


720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Hnit  

801  Two  Guys  From  Texas  '*T  (C)F  J.  Carson-D.  Morgan-D.  Malone. . 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige  

721  Winter  Meeting  (D)A  B.  Davis-J.  Davis-J.  Paige  100 

724  Woman  in  White,  The  (My)A  A.  Smith-E.  Parker-S.  Greenstreet  109 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/n/47 

Fighter  Squadron  *T  Edmond  O'Brien-Robert  Stack  a7/24/48 

Flamingo  Road   J.  Crawford-G.  George-G.  Michael  

Flaxy  Martin   Z.  Scott-V.  Mayo-D.  Kennedy  a7/.V48 

Fountainhead,  The   G.  Cooper-P.  Neal-R.  Massey  a8/28/48 

Girl  from  Jones  Beach,  The...,  V.  Mayo-R.  Reagan-E.  Bracken  a7/24/48 

Happy  Times  '*T  Kaye-Bates-Slezak-Cobb   

Homicide   R.  Douglas-H.  Westcott-R.  Alda  .  . 

House  Across  the  Street  J.  Paige-B.  Bennett-J.  Holden  ,,',[ 

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

Johnny  Belinda  (D)  L.  Ayres-J.  Wyman-C.  Bickford  !!!!a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  a7/10/48 

Kiss  in  the  Dark  Jane  Wyman -David  Niven  

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  ;   .  .  . .'.  .a7/3/48 

Montana  *T   Errol  Flynn-Alexis  Smith     

My  Dream  Is  Yours  *T  Carson-Day-Bowman-Arden   a6/26/48 

Night  Beat   W.  Douglas- A.  Hale-R.  Alda  a8/28/48 

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott-J.  Backus  .'. .  .a5/22/48 

One  Sunday  Afternoon  'T  Dennis  Morgan-Janis  Paige   ! ! ! !  !a5/22/48 

802  Rope  *T  (D)A  J.  Stewart-J.  Dall-F.  Granger   83. ..9/25/48  . . . .  .b8/28/48 

803  Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Hutton   81... 10/9/48   a5/15/48 

Somewhere  in  the  City  V.  Lindfors-E.  O'Brien-V.  Mayo  

South  of  St.  Louis  *T  J.  McCrea-A.  Smith-Z.  Scott  .  .a'7/24/48 

Two  Guys  and  a  Gal  'T  D  Morgan-J.  Carson-D.  Day  

Under  Capricorn  'T  Ingrid  Bergman-J.  Cotten-M.  Wilding  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall   . . . .  .aii/i/4'7 

Yoimger  Brothers,  The  *T  W.  Morris-J.  Paige-B.  Bennett  a7/24/48 


SHOWMEN'S    TRADE  REVIEW 

MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  ano 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  foUowed,  iB 
parentheses,  by  name  of  country  oi 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 
A  FRIEND  WILL  COME  TONIGHT 

(Loperi)  Michel  Simon,  Madeleine 

Sononge.  92.  b7/17/48. 
ALL'S  WELL  (U.  S.-Independenti 

D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Discina 
Int'l)  Jean-Louis  Barbault-Edwlge 
FeuiUere.  88.  b6/I2/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Fauat 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discinaj 
H.  Vidal-F.  Marley.  106.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer) .  L.  Movin-T.  Roose.  100 
b5/l/48 

DIE  FLEDERMAUS  (Germany-Art- 
kino)  M.  Harrell-J.  Heesters.  OA 
b3/30/48 

FANNY  (France-Siritsky)  Raimu-P 

Fresnay.  124.  b2/21/48 
FARREBIQUE    (France  -  Siritsky) 

Non-pro.  cast.  90.  b3/6/48 
FIGHT  NEVER  ENDS,  THE  (U.  S.- 

W.    Alexander)    Joe  Louls-Mlllt 

Bros.  70.  b2/28/48 
FIRST    OPERA    FILM  FESTIVAL 

(Italy-Classic).  T.  Gobbi-P.  Mal- 

carinl.  95.  b5/29/48 
FRANCOIS  VILLON  (France-Crea- 
tive)   S.    Reggiani-R.   Faure.  81. 

b8/28/48 

FRIC-FRAC   (France-Oxford).  Fer- 

nandel-Arletty.  90.  b6/5/48 
GREEN  PROMISE  (U.  S.-Independ- 

ent).  W.  Brennan-M.  Chapman. 
IDIOT,    THE  (France-European 

Copyrights)  G.  Phillippe-E.  Feuil- 

lere.  92.  b2/14/48 

ILLEGALS,    THE     (U.  S.-Mayer- 

Burstyn)    T.    Torres-Y.  Mikalo- 

witch.   75.  b7/10/48 
JANS     MONSON     IN  AMERICA 

(Sweden-Scandia).  E.  Persson-S. 

Olin.  103.  b4/17/48 
JENNY    L  A  M  O  U  R  (France-Vog 

Films)  L.  Jourdan-S.  Renant.  102. 

h2/14/48 

LAUGH,  PAGLIACCI  (Italy-Conti- 
nental) A.  Valli-B.  Gigli.  83. 
b3/13/48 

LOST  HAPPINESS  (Italy-Saturnia) 
L,  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS     (France-Siritizky  Int'l). 

Raimu-P.  Fresnay.  128.  b5/15/48 
MURDERERS    AMONG    US  (CJer- 

many-Artkino)    H.   Knef-E.  Bor- 

chert.  84.  b8/28/48 
NAIS   (France-Siritizky-Int'l).  Fer- 

nandel-J.  Pagnol.  105.  b6/19/48 
PAISAN      (Italy-Mayer-Bur.)  C. 

Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (France-Distin- 
euished)  O.  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-Gilbert  Gil.  90.  b6/12/48. 

PREJUDICE  (U.  S.  -  Independent) 
D.  Bruce-M.  Marshall. 

QUIET  WEEKEND  (England-Distin- 
guished) D.  Farr-F.  Cellier.  83. 
b8/28/48 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSESri  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (England-  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

SPIRIT  AND  THE  FLESH,  THE 
(Italy-Variety)  G.  Cervi-D.  Sassoli. 

98.  b8/28/48 
STORY  OF  LIFE,  THE  (U.  S.-Cru- 

sades)   J.  Crehan-W.  McKay.  67. 

b7/10/48 

STRANGE  VICTORY  (U.  S. -Target) 
V.  Richardson-C.  McGregor.  73. 
b7/24/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l).  P.  Blanchard-R 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter'l)  J.  Henri-Duval.  80.  b3/13/48 

WHERE     WORDS     FAIL  (Spain- 
Lopert)     E.    Muino-I.    Bertini.  90. 
b8/28/48 


BRIGHTON   ROCK    (England).  R. 
Attenborough-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (England).  G.  Gynt- 

D.  Price.  94.  b3/6/48 

GHOSTS  OF  BERKELEY  SQUARE 

(England).  R.  Morley-F.  Aylmer. 

90.  bll/1/47 
LOVES  OF  JOANNA  GODDEN,  THE 

(England).  G.  Withers-J.  Macal- 

lum.  85.  b6/21/47 
MARK  OF  CAIN,  THE  (England). 

E.  Portman-S.  Gray.  88.  bl/17/48 
MRS.  FITZHERBERT  (England).  P. 

Graves-J.  Howard.  99.  b2/14/48 

NEWSREEL  SYNOPSES 

{Released  Wednesday,  Sept.  8) 

MOVIETONE  (Vol.  31,  No.  71)— 
Queen  Wilhelmina  feted  at  end  of  50- 
year  reign;  Chief  Communists  in  U.  S. 
identified  by  former  Reds  (except  Phila- 
delphia, Pittsburgh,  Chicago  and  St. 
Louis) ;  Greek  troops  advance  on  Red 
guerrillas  in  Gramos  Mountains;  U.  S. 
plane  crashes  in  fog  carrying  coal  to 
Berlin;  Giant  Navy  flying  boat  ends 
non-stop  flight  from  Hawaii;  500  Amer- 
icans make  pilgrimage  to  Shrine  of 
Lourdes ;  Governor  Green  hails  na- 
tional Youth  Month  (only  Chicago  and 
St.  Louis);  Sports:  Navy's  football 
stalwarts  in  training  —  General  Eisen- 
hower on  fishing  vacation  in  Colorado. 
NEWS  OF  THE  DAY  (Vol.  20,  No. 
201) — Ex-Commies  put  finger  on  "mys- 
tery" Red  spy  chief;  Greek  Rebels 
routed  in  Mt.  Gramos  battle  (except 
Boston  and  Chicago)  ;  Dutch  acclaim 
Wilhelmina,  50  years  their  queen;  Navy's 
Hawaii  -  Chicago  flight  sets  record ; 
Sports:  Title  tennis  at  Chestnut  Hills, 
Mass. — Notre  Dame  football  players  re- 
port at  South  Bend — Navy  footballers 
practice  at  Annapolis  (Except  Pittsburgh 
and  Philadelphia)  —  Army's  football 
players  on  the  march  (Except  Pittsburgh 
and  Philadelphia)  ;  U.  S.  pilgrimage  to 
famous  Lourdes  shrine;  "Pennsylvania 
Week";  "Youth  Month." 
PARAMOUNT  fNo.  4)  —  Celebrities 
sail  aboard  the  Queen  Mary;  Wilhel- 
mina ends  50-year  reign ;  Football :  Col- 
legians get  ready — Irish  eye  third 
straight  national  crown  —  Army  rated 
tops  in  east — Navy  faces  tough  schedule. 
UNIVERSAL  (Vol.  21,  No.  175)  — 
Late  films  from  Berlin ;  U.  S.  sizes  top 
Red  spy;  Dutch  hail  Queen's  jubilee; 
Town  cries'  championship ;  Governor 
Green  hails  youth  (Chicago  only)  ;  It's 
Pennsylvania  Week  (Pittsburgh  and 
Philadelphia  onlv)  ;  Army,  Navy  and 
Notre  Dame  gridders  out. 
WARNER  PATHE  (Vol.  20,  No.  6)  — 
Wilhelmina's  golden  jubilee;  Latest  films 
from  Berlin ;  Chambers  identifies  al- 
leged Red  spy  boss;  Talbert  and  Mulloy 
win  double  crown ;  Coats  in  the  news : 
Three-wav  furs — Float  coat. 
TELENEWS  (Vol.  2,  No.  36)— Wal- 
lace invades  the  south;  Trucking  strike 
hits  New  York;  Colorado  drive-in 
church;  Life  begins — at  84;  People  in 
the  news;  Briliant  jubilee  ends  Wil- 
helmina's 50-year  reign;  Red  army  de- 
mobilizes; Refueling  in  flight  in  Britain; 
Jews  and  Arabs  in  Palestine  confer  on 
No  Man's  Land;  Norway  scraps  the 
■Germans  battleship  Von  Tirpitz;  Ger- 
man women  turn  to  industrial  and  pro- 
fessional careers;  Acapulco  shows  off  its 
bathing  beauties ;  Russian  circus  shows 
miracle  bears;  Mechanized  soccer. 
ALL  AMERICAN  (Vol.  6,  No.  307)  — 
Boys  camp  provides  fun  and  fresh  air 
for  city  boys;  Young  radio  engineer  sets 
fast  pace  in  experimenting  with  televi- 
sion ;  Heat  wave  sends  thousands  to 
parks  and  beaches:  Elks  hold  golden 
jubilee  convention  in  Cincinnati;  West 
wins  baseball's  East-West  game. 


(Released  Saturday,  September  11) 

MOVIETONE  (Vol.  31,  No.  72)  — 
Victor  Kravchenko,  who  chose  freedom 
from  the  Soviets,  tells  about  teacher 
case;  World's  smallest  republic  run  by 
boys  and  girls;  Automatic  garage  de- 
signed to  solve  parking  problems;  New 
Chinese  money  issued  to  combat  wild 
inflation;  National  A.A.U.  long-distance 
swim,  meets. 

NEWS  OF  THE  DAY  (Vol.  20,  No. 
202) — Inflation  in  China;  Israel  builds 
as  truce  quiets  Palestine;  Good  news 
for  car  owners;  Latest  sport — football- 
plus;  Something  new  in  headgear. 
PARAMOUNT  (No.  5)— U.N.  moves 
to  France — Paris  ready  for  delegates  of 
58  nations;  School  daze — twirlers  Tearn 
tricks  with  the  sticks;  Aid  for  Greece — 
U.  S.  builds  bridges  to  sceed  recovery; 
The  novel  in  fashions;  China  fights  in- 
flation with  money  reforms. 
UNIVERSAL  (Vol.  21,  No.  176)  — 
Shanghai  fights  inflation ;  Canadian  na- 
tional exposition;  "Ike"  dedicates  hos- 
pital in  Denver;  Gala  Belgian  festival; 
Babies  have  day  in  sun;  Woodsmen! 
Spare  that  toe ! ;  Tiny  swimmer. 
WARNER  PATHE  (Vol.  20,  No.  7)  — 
China  battles  worst  inflation ;  French 
crisis;  Mountbatten  in  Canada;  Vol- 
cano erupts  in  Belgian  Congo;  Railroad 
news,  junior  grade;  Fall  evening  gowns; 
Vienna  grunts  and  groans. 


RE-ISSUES  (Nationally  Released) 


Time  Rel. 
Mins.  Date 


Orig 
Date 


ASTOR  PICTURES 

Aces  WUd   Harry  Carey   63... 4/30/48   1937 

Frontiers  of  '49  "WUd  Bill"  Elliott  193» 

In  Early  Arizona  "WUd  Bill"  ElUott  1938 

Law  Comes  to  Texas,  The  "Wild  Bill"  Elliott   58... 10/1/48   1939 

Lone  Star  Pioneers  "WUd  BiU"  Elliott  1939 

Man  From  Tumbleweeds,  The  "WUd  BiU"  Elliott  1940 

Pecos  Kid   Fred  Kohler.  Jr   59... 4/25/48   ItBi 

Pioneers  of  the  Frontier  "WUd  BiU"  ElUott  ,  1940 

Return  of  Daniel  Boone.  The  "WUd  BiU"  ElUott  1941 

ToU  of  the  Desert  F.  Kohler.  Jr.-B.  Mack   55... 6/1/48   ItXT 

Wagon  TraU   Harry  Carey    58... 5/30/48   1935 


FILM  CLASSICS 

Border  Wolves   Bob  Baker    56. 

Challenge.  The   J.  Gardner-M.  Clare   78. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61. 

Drums  'T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard   63. 

Last  Stand   Bob  Baker   ,   57. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

Tower  of  London  B.  KarlofE-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 

METRO-GOLDWYN-MAYER 

823  Tarzan's  New  Adventure  J.  WeismuUer-M.  O'SiUUvan   70. 

822  Tarzan's  Secret  Treasure  J.  WeismuUer-M.  O'SuUlvan   81. 


.8/15/48   1938 

.5/20/48   1939 

.7/15/48   1942 

.7/20/48   1938 

.6/11/48   .,.1942 

.7/20/48   1939 

.9/15/48   1934 

.6/11/48   1943 

.4/15/48   

.9/15/48   1938 


..7/1/48 
. .8/15/48 
. .4/15/48 
..7/1/48 
. .7/15/48 


.1935 
.1940 


.1939 
.1934 


.Apr. 
.Apr. 


'48 
•48 


.1942 
.1941 


MONOGRAM 

4711  Sign  of  the  Wolf. 


M  Whalen-G.  Bradley   69... 5/2/48   1941 


PARAMOUNT 

R7-3508  Crusades.  The 


.L.  Young-H.  WUcoxon  126... June  '48 


.1935 


REALART  PICTURES 

1290  Captive  WUd  Woman  J.  Carradlne-Aquanetta    60. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald   98. 

1210  Drums  of  the  Congo  S.  Erwin-O.  Munson   61. 

796  Magnificent  Brute   J.  McLaglen-B.  Barnes   78. 

361  Sea  SpoUers   J.  Wayne-N.  Grey   63. 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78. 


.  .Apr. 
.  .May 
.  .Apr. 
.  .Apr. 
.  .Apr. 
.  .May 


'48 
'48 
'48 
•48 
'48 
•48 


.1942 
.1943 
.1941 
.1936 
.1936 
.1937 


RKO  RADIO 

892  Bambi  'T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck  

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert   (W)  G.  O  Brien-L.  Day  

886  Timber  Stampede   (W)  G.  O'Brien-M.  Reynolds.. 

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  


70. 
60. 


60. 


60. 


.1942 
.1938 
.1932 
.1933 
.1938 
.1938 
.1939 
.1939 


SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC23  Hidden  Gold   W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  A. 

HC19  Range  War   W. 

HC18  Renegade  TraU  (W)  - -W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC22  Showdown,  The   W. 

HC24  Stagecoach  War   W. 

S-6  That's  My  Boy  J. 


Hay  ward- J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-R.  Hayden   62. 

Menjou-D.  Costello   89. 

Boyd-R.  Hayden  79. 

Temple-W.  Gargan   88. 

Boyd-R.  Hayden  69. 

Boyd-G.  Hayes   60. 

Stanwyck -R.  Young   7i. 

Boyd-R.  Hayden   70. 

Boyd-R.  Hayden   66. 

Boyd-R.  Hayden   64. 

Durante-R.  Tauber   81. 


..10/1/48   1938 

..9/3/48   1938 

..8/27/48   1940 

..8/20/48   1939 

..6/3/48   1939 

..10/1/48   1942 

..5/7/48   1939 

..4/10/48   1939 

..8/20/48   

..6/25/48   1940 

..7/30/48   1940 

..10/22/48   1940 

..9/3/48   


20TH  CENTURY-FOX 

830  Belle  Starr   R.  Scott-G.  Tiemey  87.. 

834  Blood  and  Sand  T.  Power-L  .Darnell  125., 

831  Frontier  Marshal   R.  Scott-N.  KeUy  71.. 

835  I  Wake  Up  Screaming  B.  Grable-V.  Mature   82., 

832  Rose  of  Washington  Square  T.  Power-A.  Faye  86.. 

833  Slave  Ship   W.  Baxter-W.  Beery  92.. 

WARNER  BROS. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82.. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts  71.. 

T2.3  The  Fighting  69th  J.  Cagney-P.  O'Brien  78.. 

72?  Valley  of  the  Gipnts  W.  Morris-C.  Trevor   .  79.. 


.June  '48   1941 

.Aug.  '48   1941 

.June  '48   1939 

.Aug. '48   1941 

.July  '48   1939 

.July  '48   1937 


.7/17/48   1940 

.7/17/48   1936 

.5/8/48   1938 

.5/8/48   1940 


1947 


48  SHORT  SUBJECT  BOOKING  G 


UIDE 


Rel.  No.    Title  Rel.  Date  Data 

ASTOR  PICTURES 

Jimmy  Fidler's  Personality 

Parade  (20)   12/20   

Boss  Comes  to  Dinner  (10)  4/1   

IMakers  of  Destiny  #1(17/2)  5/1  6/5 

COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE  (1) 
9451  A  Voice  Is  Born  (ZO'/z)  ■  •  1/15   


THREE  STOOGES  COMEDIES  (8) 

9401  Brideless  Groom  (I61/2) . . .  9/11  .. 

9402  Sing  a  Song  of  Six 

Pants  ^(17)   10/30 

9403  All  Gummed  Up  (IS)  12/11 

9404  Shivering  Siierlocks  (17) ...  1/S 

9405  Pardon  My  Clutch  (15)...  2/26 

9406  Squareheads  of  the  Round 

Table  (IS)    3/4 

9407  Fiddlers  Three   (17)  5/6 

9408  The  Hot  Scots  (17)  7/S 


12/20 
12/20 
6/5 
6/19 

6/5 
6/5 
7/31 


ASSORTED  &  ALL-STAR  COMEDIES  (17) 

9431  Rolling  Down  to 

Reno  (I6/2)    9/4   

9432  Hectic  Honeymoon   (17) . . .  9/lS   

9421  Wedding  Belle  (17)  10/9  1/17 

9422  Should  Husbands 

Marry?  (17)   11/13  12/20 

9423  Silly  Billy  (18)   1/29  6/19 

9424  Two  Nuts  in  a  Rut  (IS)...  2/19  6/12 

9425  Tall,  Dark  and 

Gruesome  (16)    4/15  6/5 

9426  Crabbin'  in  the  Cabin  (IS) .  5/13  6/19 

9427  Pardon  My  Lamb  Chop  (    ) .  6/10  7/10 

9433  Wife  to  Spare  (16)  11/20  12/20 

9434  Wedlock  Deadlock  (16)  12/18  2/14 

9435  Radio  Romeo  (IV/z)  12/25   

9436  Man  or  Mouse  (18)   1/15  6/19 

9437  Eight  Ball  Andy  (I71/2) . . .  3/11  6/19 
943S  Jitter  Bughouse  (17)          4/29  6/12 

9439  The  Sheepish  Wolf  (IT/z)  ■  ■  5/27  6/19 

9440  Flat  Feat  (I71/2)   6/24  7/31 


COLOR  RHAPSODIES  (3) 

9501  Swiss  Tease   (6)   9/11 

9502  Boston  Beany  (6)  12/4 

9503  Flora  (7)    3/lS 


12/20 
6/19 


12/20 


7/10 


COLOR  PHANTASIES  (3) 

9701  Kitty  Caddy  (6)  11/6 

9702  Topsy  Turkey  (6I/2)  2/5 

9703  Short  Snorts  on 

Sports  (6I/2)    6/3 


COLOR  FAVORITES  (Re-Issues)  (8) 

9601  Dreams  on  Ice  (6V2)  10/30   

9602  Novelty  Shop  (61/2)  11/20   

9603  Dr.   Bluebird    (8)  12/18  .... 

9604  In  My  Gondola  (71/2)  ..  ■    1/22  .... 

9605  Animal  Cracker  C  reus  (7)  2/19   

9606  Bon  Bon  Parade  (SI/2)  •  ■  •  4/S 

9607  House  That  Jack  Built  (7)  .5/6  .  . . . 

9608  The  Untrained  Seal  (IVz) .  7/15  . . . . 


9951 
9952 

9953 

9954 

9955 

9956 

9957 
995S 


9851 
9852 
9853 

9854 
9855 
9856 

9857 
9858 

9859 
9860 


2/14 

6/5 

6/5 

7/10 

8/28 


THRILLS  OF  MUSIC  (8) 

Boyd  Raeburn  &  Orch.  (11)  9/18   

Claude  Thornhill  & 

Orch.  (11)   10/30   

Lecuona  Cuban 

Boys   (IOI/2)   11/13  12/20 

Skitch  Henderson 

Orch.  (10)   12/11 

Charlie  Barnet  & 

Orch.  (IOI/2)    1/15 

Ted  Wcems  & 

Orchestra  (IOI/2)   3/25 

Gene  Krupa  Orch.  (10)  6/10 

Tony  Pastor  Orch.  (10)...  7/22 


SCREEN  SNAPSHOTS  (10) 

Hollywood  Cowboys  0/2).  9/4 
Laguna,  U.  S.  A.  (9/2).. 10/9 
Out  of  This  World 

Series  (9)   11/27 

Off  the  Air  (10)  12/18 

Hawaii  in  Hollywood  (10).  1/22 
Photoplay's  Gold  Medal 

Awards   O/z)    3/18 

Smiles  and  Styles  (10)   4/1 

Hollywood  Honors 

Hersholt  (8)    5/6 

Hollywood   Party    (9)  6/10 

Hollywood  Friars  Honor 

George  Jcssel   OVz) . 


12/20 

12/20 
12/20 
6/5 


6/5 

6/12 
7/10 


7/8  7/31 


WORLD  OF  SPORTS  (9) 

9801  Cinderella    Cagers    (9Yz) . .  9/25 

9802  Ski   Demons   (9)  iO/23 

9803  Bowling   Kings   (10)  11/13 

9804  Navy  Crew  Champions  (10). 12/25 

9805  Rodeo  Thr  lls  and 

Spills   (91/2)    1/29 

9806  Net  Marvels   (9)   3/11 

9807  Champions  in  the 

Making   (SI/2)    5/23 

9808  No  Holds  Barred  (9)  6/17 

9809  Aqua  Zanies  (9)   7/15 


12/20 
12/20 
2/14 

6/5 
6/19 

6/19 
7/10 
7/31 


FILM  NOVELTIES  (8) 

9901  Aren't  We  All?  (lO'/a)  •■ -11/27   

COMMUNITY  SINGS  (9) 

9651  No.  1— Linda    (10)   9/4   

9652  No.  2— April  Showers  (9). 10/2   

9653  No.  3— Peg  0'  My 

Heart   (91   11/6  12/20 


Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are:  distributor's  release  number; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showmen's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


Rel.  No.  Title 


Rel.  Date  Data 


9654  No.  4— When  You  Were 

Sweet  16   (91/2)  12/4  12/20 

9655  Feudin'  and 

A-Fightin'    (IO1/2)    1/8 

9656  Civilization   (    )    2/12 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (91/2)  ••  4/29 

965S  Manana  (9)    6/3 

9659  California  Here  I  Come  (9)  S/12 

SERIALS  (15  Chapters)  (4) 

9120  The  Sea  Hound   9/4 

9140  Brick   Bradford   12/18 

9160  Tex  Granger    4/1 

9180  Superman  (Sp.)    7/15 


6/19 
6/5 

6/5 

6/19 

8/28 


1/17 


METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS  (11) 


W-931 
W-932 
W-933 
W-934 
W-935 
W-936 
W-937 
W-93S 
W-939 
W-940 
W-941 


Slap  Happy  Lion  (7)   9/20 

The  Invisible  Mouse  (7)..  9/27 

King  Size  Canary  (    )  12/6 

The  Bear  and  the  Bean  (7) .  1/31 

What  Price  Fleadom?  (6).  3/20 

Make  Mine  Freedom   (10).  4/24 

Kitty  Foiled  (8)   5/1 


11/22 
2/14 
4/3 


Little  'Tinker  (8). 
The  Bear  and  the  Hare  (7) 

The  Truce  Hurts  (7)  

Half-Pfnt  Pygmy  (7)  


5/15 
6/26 
7/17 
S/7 


6/12 
6/12 
7/24 
7/24 

9/4 


TRAVELTALKS  (4) 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)  5/S  7/24 

T-914  Chicago,  the  Beautiful  (10) .  7/31  8/21 

THE  PASSING  PARADE  (5) 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20  3/6 

K-972  It  Can't  Be  Done  (10) . . .  1/10  4/3 

K-973  Goodbye  Miss  Turlock  (10).  1/24  4/3 

K-974  My  Old  Town   (9)              2/7  4/3 

K-975  Souvenirs  of  Death   (10) . .  6/19  7/24 

GOLD  MEDAL  CARTOONS  (Reissues)  (6) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way  (8)   2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (8).  6/12   

PETE  SMITH  SPECIALTIES  (10) 


S-951  Football  Thrills  No.  10  (8). 

S-952  Surfboard   Rhythm  (S)  

S-953  What  D'Ya  Know?  (9)  

S-954  Have  You  Ever 

Wondered?  (9)   

S-955  Bowling  Tricks  (10)  

S-956  I  Love  My  Mother-in-Law 

But  (8)   

S-957  Now  You  See  It  (Tech.)  (9) 

S-95S  You  Can't  Win  (9)  

S-959  Just  Suppose  (9)  

S-960  Football  Thrills  No.  11 

(9)   


9/6   

10/18  11/22 
11/18  11/22 


1/10 


4/3 
5/1 


2/7 
3/30 

5/29  6/12 

7/17  9/4 

8/21  8/21 

MUSICAL  MERRY-GO-ROUND  (6) 

M-9S1  Freddy  Martin,  Keenan 

Wynn  (10)                       2/14  6/5 

M-982  Tex   Beneke    (10)                2/13  6/5 

M-9S3  Ray  Noble,  Buddy 

Clark  (11)                       6/26  7/24 

M-9S4  Martin  Block's  Musical 

Merry-Go-Round  (10)..  7/17  8/28 

TWO  REEL  SPECIALS  (2) 

A-901  Drunk    Driving    (21)   3/27   

A-902  Going  to  Blazes  (21)            4/24  6/12 

PARAMOUNT 

PACEMAKERS  (6) 
K7-1  It  Could  Happen  to 

You  (11)   10/3   

K7-2  Babies,  They're 

Wonderful  (11)   11/14  11/22 

K7-3  Bundle  From  Brazil  (11) ...  1/2  1/17 

K7-4  Musical  M  racle  (11)   3/12   

K7-5  A  Model  Is  Born  (7)             5/28  6/26 

K7-6  Neighbor  to  the  North  (13)..  7/22  7/24 

POPULAR  SCIENCE  (6) 

J7-1  Radar  Fisherman  (10)  10/17  11/22 

J7-2  Desert   Destroyers   (11)  12/16.. 12/20 

J7-3  Streamlined    Luxury    (10)...  2/20  3/6 

J7-4  Fog  Fighters  (10)                 4/2  6/5 

J7-5  The  Big  Eye  (10)                    5/21  6/12 

J7-6  Flying  Wing  (10)  8/6   

SPORTLIGHTS  (10) 

R7-1  Riding  the  Waves  (10)  10/3  11/22 

R7-2  Running  the  Hounds  (11)... 10/31  11/22 

R7-3  Five  Fathoms  of  Fun  (10).. 11/28  1/17 
R7-4  Stop,  Look  and  Guess 

'Em  (10)   12/5  1/17 

R7-5  All  American  Swing 

Stars  (10)                       1/16  4/3 

R7-6  Double  Barrelled  Sport  (10).  2/20  4/3 

R7-7  Big  Game  Angling  (10)          3/26  6/5 

R7-8  Riding  Habits  (10)                4/30  6/5 

R7-9  Big  League  Glory  (10)           6/11  7/10 

R7-10  Her  Favorite  Pools  (10)          7/30  8/7 


Rel.  No.  Title 


Rel.  Date  Data 


UNUSUAL  OCCUPATIONS  (6) 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe  Lassies    (11)  1/2  3/6 

L7-3  Modern  Pioneers  (11)            2/13  6/5 

L7-4  Nimrod  Artist  (10)                4/16  6/5 

L7-5  Feather  Finery  (10)              5/14  6/26 

L7-6  Aerial  Hot  Rods  (10)  8/13   

SPEAKING  OF  ANIMALS  (6) 

Y7-1  Dog  Crazy   (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)... 11/14  11/22 

Y7-3  Monkey  Shines  (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)....  2/6  3/6 
Y7-5  'Tain't  So  and  'Tain't 

True  (10)                       4/16  6/5 

Y7-6  As  Headliners  (10)               6/18  7/3 

NOVELTOONS  (8) 
Technicolor 

P7-1  Santa's  Surprise  (9)  12/5  1/17 

P7-2  Cat  O'Nine  Ails  (S)                1/9  1/17 

P7-3  Flip  Flap   (8)                      2/23  6/5 

P7-4  We're  in  the  Honey  (8)....  3/19  6/5 

P7-5  The  Bored  Cuckoo  (8)  4/9  6/5 

P7-6  There's  Good  Boo's 

Tonite  (9)                       4/23  6/5 

P7-7  Land  of  the  Lost  (7)              5/7  6/12 

P7-8  Butterscotch  and  Soda  (7)..  6/4  6/26 

POPEYE  (8) 

E7-1  All's  Fair  at  the  Fair  (8).. 12/19  12/20 

E7-2  Olive  Oyl  for  Pres  dent  (7) . .  1/30  1/17 

E7-3  Wigwam  Whoopee  (S)             2/27  6/5 

E7-4  Pre-Hysterical   Man   (9)          3/26  6/5 

E7-5  Popeye  Meets  Hercules  (7).  6/18   

E7-6  A  Wolf  in  Sheik's 

Clothing  (8)                    7/30  8/7 

E7-7  Spinach  Vs. 

Hamburgers  (8)   8/27   

E7-8  Snow  Place  Like  Home  9/3   

SCREEN  SONG  (8) 

X7-1  The  Circus  Comes  to 

Clown   (7)   12/26  1/17 

X7-2  Base  Brawl  (7)                    1/23  4/3 

X7-3  Little  Brown  Jug  (8)             2/20  4/3 

X7-4  The  Golden  State  (8)             3/12  6/5 

X7-5  Winter  Draws  On  (7)  3/19  6/5 

X7-6  Sing  or  Swim  (7)                 6/4  6/26 

X7-7  Camptown   Races    (8)  7/16  8/7 

X7-S  The  Lone  Star  State  (9) . . . .  S/20   

MUSICAL  PARADES  (5) 

FF7-1  Samba-Mania   (18)                2/27  4/3 

FF7-2  Footlight  Rhythm  (19)  4/9  6/5 

FF7-3  Gypsy  Holiday   (19)             6/25  7/3 

FF7-4  Tropical  Masquerade  (10) . .  8/6   

FF7-5  Big  Sister  Blues  (    )  10/1   


RKO  RADIO 

FLICKER  FLASHBACKS  (7) 

54201  No.  1  (10)   10/24 

54202  No.  2  (9)   12/5 

84203  No.  3  (9)    1/16 

84204  No.  4  (9)    2/27 

84205  No.  5  (8)    4/9 

84206  No.  6  (9)    5/21 

84207  No.  7  (9)    7/2 


THIS  IS  AMERICA  (13) 

83101  Border  Without 

Bayonets  (16)   11/14 

83102  Switzerland  Today   (18)...  12/12 

83103  Children's  Village  (19)  1/9 

S3104  Operation  White 

Tower  (18)    2/6 

83105  Photo  Frenzy  (16) .    3/5 

83106  Funny  Business   (18)   4/2 

83107  Democracy's   Diary    (16)..  4/30 

83108  Crme   Lab    (17),.   5/28 

83109  Letter  to  a  Rebel  (16)   6/25 

53110  Sports  Golden  Age  (17) . . .  7/23 

SPORTSCOPES  (13) 

84301  Ski   Holiday   (8)   9/19 

84302  Golf  Doctor   (8)  10/17 

84303  Quail   Pointers   (8)  11/14 

84304  Pin  Games   (8)  12/12 

84305  Racing  Day  (8)   1/9 

84306  Sports  Coverage   (8)  2/6 

84307  Teen  Age  Tars  (9)   3/5 

84308  Doggone  Clever  (8)   4/2 

84309  Big  Mouth  Bass  (8)   4/30 

84310  Muscles  and  the  Lady  (9).  5/28 

84311  Ladies  in  Wading  (8)   6/25 

84312  Athletic  Varieties  (S)  7/23 

84313  Strikes  to  Spare  (8)   8/20   

MUSICAL  JAMBOREES  (Revivals)  (7) 

84401  Enric  Madriguera  & 

Orch.  (8)    9/5   

84402  Tommy  Tucker  Time  (S)...10/3   

84403  Johnny  Long  &  Orch.  (8).. 10/31   

84404  Duke  Elligton  (9)  11/28   

84405  Jerry  Wald    &0rch.  (9)... 12/26   

84406  Ray  McKinley  &  Orch.  (8).  1/23   

84407  Dick  Stabile  &  Orch.  (8) . .  2/20   


12/20 
1/17 
4/3 

6/5 
6/5 
6/26 

9/4 


12/20 
1/17 
3/6 

3/6 

5/1 

6/5 

6/19 

6/26 

7/2 

8/28 


12/20 
1/17 

3/6 
3/6 
5/1 
6/19 
6/19 
6/26 
7/31 
8/28 


LEON  ERROL  (4) 

83701  Bet  Your  Life  (14)   1/16  4/3 

83702  Don't  Fool  Your  Wife  (18) .  3/5  6/5 
S3703  Secretary  Trouble  (17)  4/9  6/5 


Rel.  No.   Title  Rel.  Date  Date 

EDGAR  KENNEDY  (6) 

83401  Mind  Over  Mouse  (17).... 11/21  1/17 

83402  Brother  Knows  Best  (17)..  1/2  4/3 

83403  No  More  Relatives  (IS) . . .  2/6  5/1 
S3404  How  to  Clean  House  (18) . .  5/14  6/26 

83405  Dig  That  Gold  (17)            6/25  7/31 

B3406  Home  Canning  (16)              8/6.  S/28 

RAY  WHITLEY  REVIVALS  (4) 

83501  Molly  Cures  a  Cowboy  (19).  9/5   

S3502  Musical  Bandit  (16)  10/10   

83503  Corralling  a  School 

Marm   (14)   11/14   

83504  Prairie   Spooners   (13)  12/19   

SPECIAL  (3) 

83601  20  Years  of  Academy 

Awards  (19)                     4/2  6/5 

83801  Basketball  Headliners  of 

1948  (IS)                       4/23  6/19 

842  Louis-Walcott  Fight 

Picture  (19)    6/26   

83901  Football  Highlights  of  1947 

(20)   12/12   

WALT  DISNEY  CARTOONS  (6) 
Reissues 

84701  Hawaiian  Holiday  (8)  10/17   

84702  Clock  Cleaners   (8)  12/12  2/14 

84703  Little  Hiawatha   (9)  2/20   

84704  Alpine  Climbers  (10)  4/2   . 

84705  Woodland  Cafe  (7)  5/14  6/19 

84706  Three  Little  Pigs  (  )  


REPUBLIC 

SERIALS  (4) 

791  G-Men  Never  Forget 

(12  Chapters)    1/31   

792  Dangers  of  the  Canadian 

Mounted   (12  Chapters).  4/24   

793  Dick  Tracy  Returns  (15 

Chapters)    7/17   

CARTOONS  (1) 
Trucolor 

761  It's  A  Grand  Old  Nag  (8). 12/20  12/20 


20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  (S).  9/12  12/20 

8202  The  3  R's  Go  Modern  (9) .  .11/7   

8203  Sky  Thrills  (9)  3/  5/1 

8204  Majesty  of  Yellowstone  (9) .  7/  6/19 

8251  Holiday  in  South 

Africa  (8)    8/22   

8252  Home  of  the  Danes  (S).... 10/17   

8253  Jungle  Closeups  (8)  12/12  5/1 

8254  Copenhagen 

Pageantry  (T)    (S)   1/  5/1 

8255  Scenic  Sweden  (T)   (8)...  6/  6/19 

8256  Riddle  of  Rhodesia  (T)  (8)  7/  9/4 

8257  Bermuda  (T)    (8)   8/  9/4 

8258  Desert  Lights  (T)  (8)  8/  8/28 

SPORTS  REVIEW 

8301  Gridiron  Greatness  (9)  8/1   

8302  Olympic  Class  (10)   2/  5/1 

8303  Everglades  Adventure  (9)   5/1 

8304  Football  Finesse  (10)  9/  8/21 

8351  Vacation  Magic  (8)   9/26   

8352  Aqua  Capers  (T)   (8)  1/  5/1 

8353  Playtime  in 

Scandinavia  (T)   (8)  4/  6/5 

TERRYTOONS 
Technicolor 

8501  One  Note  Tony  (7)   2/   

8502  Talking  Magpies  in  Flying 

South    (7)    8/15   

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29   

8504  Talking  Magpies  in  Fishing 

by  the  Sea  (7)   9/19  1/17 

8505  Mighty  Mouse  in  the  First 

Snow  (7)   10/10  1/17 

8506  Talking  Magpies  in  the 

Stiper  Salesman   (7).... 10/24  1/17 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish  (7)  11/14  1/17 

8508  The  Wolf's  Pardon  (7)  12/5  1/17 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family 

Robinson  (7)   12/19  5/1 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   12/12  6/5 

8511  Mighty  Mouse  m  Lazy 

Little  Beavers  (7)  12/26  6/5 

8512  Felix  the  Fox  (7)   1/  6/5 

8513  The  Talking  Magpies  in 

Taming  the  Cat  (7)....  1/  6/5 

8514  Mighty  Mouse  and  the 

Magician  (7)    3/  6/19 

8515  Chipper  Chipmunk,  The  (7)  3/  8/21 

8516  Hounding  the  Hares  (7)...  4/  6/19 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies  (7)..  4/  6/19 

8518  Mystery  in  the 

Moonlight  (7)    5/  6/19 

8519  Seeing  Ghosts  (7)   6/  6/ir 

8520  A  Sleepless  Night  (7)  6/  8/21 


el.  No.    Title                       Rel.  Date  DaU 

8521  The  Witch's  Cat  (7)            7/  9/4 

,8522  Magpie  Madness  (7)             7/  8/28 

8523  Mighty  Mouse  in  Love's 

Labor  Won   (7)   8/   

TERRYTCONS 

Technicolor-Reissues 

;8531  The  Butcher  of  Seville  (7) . .  5/   

>S532  Mighty  Mouse  in  the  Green 

Line  (7)    5/   

DRIBBLE  PUSS  PARADE 

8901  Album  of  Ammals  (8)....  11/21   

S902  Dying  to  Live  (9)              5/  6/19 

FEMININE  WORLD 

8601  Something  Old — Someth  ng 

New  (8)                          2/  5/1 

8602  Fashioned  for  Action  (8) . .  4/  6,  5 

MARCH  OF  TIME 

1  Is  Everybody 

Listening?  (19)                 9/5  9/6 

2  T-Men  in  Action  (18).... 10/3  10/4 

3  End  of  an  Empire  (18)  10/31  11/1 

4  Public  Relations  .  .  .  This 

Means  You!   11/28  12/20 

5  Jhi  Presidential  Year  (    ).  12/26  12/20 

6  The  Cold  War  (    )   1/   

7  Marriage  and  Divorce  (    ) .  2/20  3,'6 

8  Crisis  in  Italy  (    )   3/   

9  Life  w:th  Junior  (    )   4/   

10  Battle  for  Greece  (17)   5/   

I      11  The  Fight  Game  (19)           5/  6/26 

12  The  Case  of  Mrs. 
Conrad  (18)    7/   

13  White-Collar  Girls  (IS) ...  8/6  8/7 


UNITED  ARTISTS 

LANTZ  CARTUNES  (7) 

The  Bandmaster  (7)  12/  1/17 

The  Mad  Hatter  (7)             2/  /6/19 

Pixie  Picnic  (7)   6/5 

Banquet  Busters  (7)   6/19 

Kiddie  Koncert  (7)   6/5 

Wacky  Bye  Baby  (7)   7/16   

Wet  Blanket  Policy  (7)  8/27   


UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS  (13) 

3301  Alvino  Rey  and  Orch.  (15).  10/22  2/14 

3302  Drummer  Man   (15)  12/3  2/14 

3303  Carlos  Molina  &  His 

Orch.  (15,   12/13  2/14 

3304  Tex  Beneke  &  His 

Orch.  (15)                       3/3  6/19 

3305  Woody  Herman  &  His 

Orch.  (15)    3/31   

3306  Reg  Ingle  &  His  National 

Seven    (15)                      6/16  6/19 

3307  Tex  W  lliams  and  His  Orch. 

in  Western  Whoopee  (15)  6 '23  7/31 

3308  Jimmy  Dorsey  &  Orch.  (  ).  S/IS   


TECHNICOLOR  CARTUNES  (5) 
Reissues 

3321  Knock   Knock   (7)   3/ 

3322  Syncopated  Sioux  (7)   5/ 

3323  Woody  Woodpecker  (7)   7/ 

THE  ANSWER  MAN  (8) 

3391  Wind,  Curves  and  Trapped 

Doors   (10)   12/22 

3392  Hall  of  Fame  (10)   1/19 

3393  Men.  Women  & 

Motion   (10)    3/15 

3394  Flood  Water  (10)   4/26 

3395  Mighty  Timber  (10)   6/21 

3396  Rockets  of  the  Future  (10)  7 '5 

3397  Water  Battlers  (  )   8/16 

3398  Home  of  the  Iceberg  (  )...  8^23 


Rel.  No.  Title 


Rel.  Date  OaU 


2/14 


6/19 
7/31 
7/31 


VARIETY  VIEWS  (8) 

3341  Tropical  Harmony  (9)   9/29  11/22 

3342  Chimp  Aviator   (9)  11/17  11/22 

3343  Brooklyn  Makes 

Capital   (27)    2/9  6,19 

3344  Whatta  Built   (10)   6/7  6/19 

3345  Copa  Carnival   (9)   6/28  7/31 

3346  Paris  on  the  Plata  {  )   7/12   

3347  Gaucho  Fiesta  (  )   8/16   

SING  AND  BE  HAPPY  SERIES  (8) 

3381  Spotlight  Serenade  (10)...  3/29   

3382  Singing  the  Blues  (10)...  5/  7/31 

3383  River  Melodies  (8)   7/5  7/31 

MUSICAL  WESTERNS  (3) 

3351  Hidden  Valley  Days  (27)..  2/5  6/19 

3352  Powder  River  Gunfire  (24).  2/26   

3353  Echo   Ranch   (25)   4/1  6/19 

SPECIALS  (2) 

3201  Snow  Capers  (19)   2/18  6/19 


WARNER  BROS. 

TECHNICOLOR  SPECIALS  (8) 

4001  Celebration  Days   (20)          1/31  2/14 

4002  Soap  Box  Derby  (20)  10/18   

4003  Teddy,  the  Roughrider  (20) .  2  21   

4004  King  of  the  Carnival  (20).  4/3   

4005  Calgary  Stampede  (20)   5/29   

4006  A  Day  at  the  Fair  (20)...  7,3  7/24 

4007  The  Man  From  New 

Orleans  (19)    9  4   

4008  My  Own  United  States  (19). 10, 16   

MEMORIES  FROM  MELODY  LANE  (6) 

4201  A  Song  of  the  West  (10)..  9'27   

4202  An  Old  Time  Song   (10)..  12  27   

4203  A  Song  About  the 

Moonlight  (10)                 1/24  3/6 

4204  Grandfather's  Favor  tes   ...  3/13  6/5 

4205  A  Stephen  Foster 

Song  (10)                        5/8  6/19 

4206  A  Song  From  the 

Movies  (10)    7/17   

BLUE  RIBBON  HIT  PARADE  (13) 

(Revivals)  Technicolor 

4301  Dangerous  Dan  McFoo  (7). 12/20   

4302  Hobo  Gadget  Band  (7)  1'17   

4303  Little  Pancho  Vanilla  (7).  3/20   

4304  Don't  Look  Now  (7)   4/10   

4305  Curious  Puppy  (7)   4/24   

4306  Circus  Today  (7)   5/22   

4307  Little  Blabber  Mouse  (7)..  6/12   

4308  The  Squawkin'  Hawk  (7) .  .  7/10   

4309  A  Tale  of  Two  Kitties  (7) .  7/31   

4310  Pigs  in  a  Polka  (7)   8/14   

4311  Greetings  Bait  (7)   8  28   

4312  Hiss  and  Make  Up  (7) .  . . .  9  18   

4313  Hollywood  Steps  Out  (7).. 10  2   


Rel.  No.  Title 


Rel.  Date  Data 


JOE  McDOAKES  COMEDIES 

4401  So  You  Want  to  Be  a 

Salesman  (10)    9/13 

4402  So  You  Want  to  Hold  Your 

Wife    (10)   11/22 

4403  So  You  Want  An 

Apartment  (10)    1/3 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4 

4405  So  You  Want  to  Build  a 

House   (10)    5/15 

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26 

SPORTS  PARADE  (13) 
Technicolor 

4501  Las  Vegas  Frontier 

Town  (10)   11/1 

4502  Action  in  Sports  (10)  12/13 


(6) 


12/20 
3/6 


4503  A  Nat  on  on  Skis  (10)....  7/31   

4504  Sun  Valley  Fun  (10)   2/14   

4505  Trip  to  Sportland   (10) ...  3/6  6/5 

4506  Ride,  Ranchero,  Ride  (10).  3/20  6/5 

4507  Holiday  for  Sports   (10)..  4/17  6/19 

4508  Built  for  Speed  (10)   6/5   

4509  Fighting  Athletes  (10)          5/1  6/19 

4510  The  Race  Rider  (10)            6/19  7/24 

4511  Playtime  in  Rio  (10)   8/14   

4512  Sports  Down  Under  (10)..  9,  IS   

4513  Gauchos  of  the 

Pampas  (10)   10/9   


MELODY  MASTERS  BANDS  (8) 

4601  Freddy  Martin  &  His 

Orch.  (10)    9/13  .. 

4602  Swing  Styles  (10)  10/25  .. 

4603  Borrah  Minevitch  &  Har. 

Sch.    (10)   12/6 

4604  Rubinoff  and  His 

Violn  (10)    1/10  .. 

4605  Artie  Shaw  &  His 

Orch.  (10)    2/7  .. 

4606  Henry  Busse  &  His 

Orch.    (10)    5/15  .. 

4607  The  Saturday  Night  Swing 

Club  (10)    6/19  .. 

4608  Joe  Reichman  &  His 

Orch.  (10)    7/17  .. 


MERRIE  MELODIES  (18) 
Cinecolor 

4702  Bone  Sweet  Bone  (7)   5/22 

4704  Up-Standing  Sitter  (7)  7/3 

4707  Dough  Ray  Me-Ow  (7)  8/14 

4709  Odor  of  the  Day  (7)  10^2 

4712  Daffy  Dilly  (7)  10/30 

MERRIE  MELODIES 
Technicolor 

Nothing  But  the  Tooth  (7) .  5/1 


7/2J 


4701 
4703 
4704 
4706 

4708 

4710 
4711 


The  Shell-Shocked  Egg  (7).  7/10 
The  Rattled  Rooster  (7) ...  6  26 
You  Were  Never 

Duckier  (7)    8/7 

The  Pest  That  Came  to 

Dinner  (7)    9/11   

The  Foghorn  Leghorn  (7).  10/9   

A  Lad  in  His  Lamp  (7)...  10/23   

L.  T.  TECH.  CARTOON 

4713  Kit  for  Cat  (7)  11/6   

4714  Stupor  Salesman  (7)  11/20   

M.M.  BUGS  BUNNY  SPECIAL 

4715  Riff  Raffy  Daffy  (7)  11/27   

4719  Hot  Cross  Bunny  (7)  8  21  . 

4720  Hare  Splitter   (7)   9/25   

ADVENTURE  SPECIALS  (6) 
Technicolor 

4801  Land  of  Romance  (10)  9/6   

4fe02  Beautiful    Bali    (10)  11/15  12/20 

4803  Dad  Minds  the  Baby  (10). 12/20   

4804  What's  Hatchin'?  (10)  2/28   

4805  Rhythm  of  a  Big  City  (10) .  3/27  6/5 

4806  Living  With  Lions  (10)...  6/5  7  24 


1948-49 

COLUMBIA 

THREE  STOOGES  COMEDIES 

1401  Heavenly  Daze   (161/2)   9/2   

ASSORTED  &  ALL-STAR  COMEDIES 
1421  Billie  Gets  Her  Man  (17)..  9/9 

COMEDY  FAVORITES 
Reissues 

1441  Pest  from  the  West  (I8V2)  9  30   


Rel.  No.    Title  ReL  Da^e 

COLOR  RHAPSODIES 

1501  Pickled  Puss  (6V2)   ''/Z 

COLOR  FAVORITES 
Reissues 
1601  The  Stork  Takes  a 

Holiday  (8)    9/9  . 

WORLD  OF  SPORTS 

1801  Diving  Champions  (  )   9/23  . 

THRILLS  OF  MUSIC 
1951  Elliot  Lawrence  &  Orch.  (  )  9/23  ". 

SCREEN  SNAPSHOTS 
1851  Hollywood  Holiday  ()....  9/ 2 

COMMUNITY  SINGS 
1651  Baby  Face  (9)   9  16  . 

PARAMOUNT 

NOVELTOON 

P8-1  The  Mite  Makes  Right  (  ).. 10/15  . 
PS-2  Hector's  Hectic  Life  (  )... 11/19  . 

P8-3  Old  Shell  Game  (  )  12/17  . 

SCREEN  SONG 
X8-1  Rcrdin'  'Ritin'  and 

Rhythmetic   (  )   10/22 

SPEAKING  OF  ANIMALS 

Y8-1  The  Gnu  Look  (  )  10  29 

G.  RICE  SPORTLIGHT 

R8-1  Hot  Rod  Speedsters  (  )  U  5 

RS-2  Acrobatic   lllini    (  )  12,  10  . 

POPEYE 

ES-1  Robin  Hood-Winked   (  )  U  12 

E8-2  Symphony  in  Spinach  (  )...12  31 
UNUSUAL  OCCUPATIONS 

L8-1  The  Glass  Orchestra  (  )  11  26 

POPULAR  SCIENCE 
jS-1  Solar  Secrets  (  )  12  24 

RKO  RADIO 

WALT  DISNEY  CARTOONS 
Reissues 

94101  Pluto's  Purchase    (7)  7/9 

94102  Trial  of  Donald  Duck  (7) . .  7/30 

94103  Catnap  Pluto  (6)   8/13 

UNITED  ARTISTS 

LANTZ  CARTUNES 

Playful  Pelican  (7)  10  8 

Dog  Tax  Dodgers  (7)  11/19 

Wild  &  Woody  (7)  12/31 

Scrappy  Birthday  (7)   2 '11 

Drooler's  Delight   (7)  3,25 

WARNER  BROS. 

TECHNICOLOR  SPECIALS 

Reissues 

5001  Sons  of  Liberty  (20)  11/20 

lOE  McDOAKES  COMEDIES 

5401  So  You  Want  to  Be  in 

Politics  (10)   10/23 

5402  So  You  Want  to  Be  on  the 

Radio  (10   H '6 

SPORTS  PARADE 

5501  Jungle  Man  Killers  (10).. 11,  6 
ADVENTURE  SPECIALS 
5801  Mysterious  Ceylon   (10) . . .  9/25 
FEATURETTES 

5101  Football  Magic  (20)  9ai 

5102  Grandfather's  Follies  (20).  11/13 

SPORTS  NEWS  REVIEWS 

5601  Roaring   Wheels   (10)  10/2 

BLUE  RIBBON  CARTOONS 
Reissues 
5301  An  Itch  in  Time  (7)  10  30 


Datj 


Why  Theatremen  Prefer 
Showmen^s  Trade  Review 

.  .  tops  for  film-boohing  data  .  .  . 
only  paper  giving  every  tveeU 
complete  listing  of  films  hy  title 
and  distributor  company,  new 
pictures    started,    title  changes. 


VIEWS  ON  NEW  SHORT  SUBJECTS 


GLAMOUR  STREET  (RKO— 83,111)  This  Is  Amer- 
ica No.  11.  16  mins.  Fifth  Avenue,  New  York  is  every- 
thing from  small  town  Main  Street  to  Picadilly  and  the 
Champs  Elysee.  This  shows  some  of  the  reasons  why. 
Even  its  police  are  chosen  for  intelligence  and  appear- 
ance. A  presentation  of  some  of  its  famous  parades — 
especially  Easter  Sunday  and  St.  Patrick's  day. 

THE  FLYING  WING  (Paramount  Short  J  7-6).  10 
min.  Popular  Science  Reel:  1,  The  most  powerful, 
long-ranged  jet  airplane  in  the  world,  the  Northrup 
"Flying  Wing"  is  put  through  its  paces.  2.  Mass  pro- 
duction has  come  to  the  entire  home  dinner,  put  out 
by  professional  chefs  for  private  homes.  3.  A  demon- 
stration of  the  "mechanical  brain"  which  solves  com- 
plex problems.  Release  date,  Aug.  6/48. 

SPINACH  vs.  HAMBURGERS— Popeye  Series 
(Paramount  E7-7).  8  mins.  Popeye's  four  kids  prefer 
hamburgers  to  spinach.  Pop  tells  them  what  spinach 
did  for  him  and  they  try  it.  They  become  so  strong 
they  are  able  to  put  Popeye  and  Olive  Oyl  in  cha'ns 
and  rush  out  to  Hamburger  Haven.  Release  date. 
Aug.  27/48. 

TROPICAL  MASQUERADE  (A  Paramount  Musical 
Parade  Featurette  in  Technicolor).  16  min.  Romance, 
color  and  music  as  Tito  Guizar  goes  to  a  Mexican 
fiesta.  Songs  include  "Morena,"  "Tonight  Will  Live" 
and  "Rosa."  Release  date,  Aug.  6/48., 


LOVE'S  LABOR  WON  (20th-Fox— 8523)  Terrytoon 
in  Technicolor.  7  mins.  Mighty  Mouse  rescues  a 
maiden  from  the  clutches  of  the  dastardly  villain  in 
this  cartoon  travesty  on  westerns. 

AERIAL  HOT  RODS  (Paramount  Unusual  Occupa- 
tions Series  L-7-8).  10  mins.  Aircraft  engineers  and 
pilots  build  and  race  midget  racing  planes  on  their 
day  off.  Graham  Dale's  hobby  is  the  portrayal  of 
famous  personalities  on  eggs.  O.  W.  Cuflfman  con- 
structs midget  trains  for  amusement  parks.  Dillard 
utilizes  pipe  cleaners  to  create  ladies'  millinery.  Release 
date,  Aug.  13/48. 

"HE  LONE  STAR  STATE  (Screen  Song  Series — 
Paramount  X  7-8).  9  min.  With  the  help  of  the  bounc- 
ing ball  and  Cal  Tinney's  narration,  illustrated  by  ani- 
mated cartoon,  the  audience  gets  into  the  mood  for 
"Deep  in  the  Heart  of  Texas"  as  a  community  sing. 
Release  date,  Aug.  20/48. 

HEN  HOUSE  HENERY  (WB)  Merrie  Melody. 
7  min.  The  efforts  of  Henery  Hawk  to  capture  a  big 
rooster  who  has  Senator  Claghorn's  characteristics. 
.Slapstick  fun  with  one  outwitting  the  other. 

CAT  NAP  PLUTO  (RKO  Radio— 94103.  Tenth 
Series).  6  min.  Amusing  rivalry  between  sleepy  Pluto 
and  frisky  Figaro,  the  playful  kitten. 


The  Service  Paper  of  The  Motion  Picture  Industry 


COURT  DENIES  ASCAP  CLAIM 
AGAINST  MINN.  EXHIBITORS 

33  TICKET-MAKERS  WARNED 
ON  PRICE-FIXING  BY  FTC 

GOV'T  DIVORCE  STAND  SEEN 
AS  DOOM  OF  CONSENT  DECREE 


REGULAR  FEATURES: 


Advance  Data 
National  Newsreel 
Regional  Newsreel 
Hollywood  Newsreel 


Selling  the  Picture 
Theatre  Management 
Shorts  Booking  Gnide 
Feature  Booking  Guide 


Entered  as  «econd  i u  ,u.i  I  cbruary  20,  1940,  at  the  Post  Office  at  New  Voik, 

N.  Y..  under  the  act  of  March  3,  1879.  Published  weekly  by  Showmen's  Trade 
Review.  Inc..  1501  Broadway.  New  York  18,  N.  Y.,  U.S.A.  10  cents  a  copy,  $2  a  rear. 


SEPTEMBER  18,  1948 
Vol.  49  Nev 


EVERY  DAY  IT'S  TRUER 
AND  TRUER: 

M-OM  TOPS 

What  a  Summer!  ''Homecoming,"  Irving  Berlin's  "Easter  Parade"  {Technicolor), 
Frank  Capra's  "State  of  the  Union,"  "Date  With  Judy"  {Technicolor),  "On  An  Island 
With  You"  {Technicolor),  "Luxury  Liner"  {Technicolor),  "A  Southern  Yankee"!  And 
more!  Who  else  but  M-G-M  has  such  a  record!  Who  else  but  M-G-M  has  such 
a  line-up  of  Fall  and  Winter  Big  Ones  as  you  see  on  the  next  page !  yp\ 


BEFORE 

VITAMIN  M-G-M! 


AFTER 

VITAMIN  M-G-M! 


on 


UP!  AND 
COMING! 


GREER  GARSON 

WALTER  PIDGEON  in 

"JULIA  MISBEHAVES" 

PETER  LAWFORD,  ELIZABETH  TAYLOR 

CESAR  ROMERO,  Lucile  Watson,  Nigel 

Bruce,  Mary  Boland,  Reginald  Owen 

*  *  * 

The  Enterprise  Studios  present 
DANA  ANDREWS,  LILLI  PALMER 
and  LOUIS  JOURDAN  in 
"NO  MINOR  VICES" 
with  Jane  Wyatt 

*  ★  ★ 

"THE  SECRET  LAND"  (rec/micofor) 
Starring 

MEN  AND  SHIPS 
Of  The  U.  S.  NAVY 
Narration  By 

Comdr.  ROBERT  MONTGOMERY,  U.S.N.R. 
Lt.  ROBERT  TAYLOR,  U.S.N.R. 
Lt.  VAN  HEFLIN,  A.A.F.  (Ret.) 

*  ★  * 

"HILLS  OF  HOME"  (recfinicofor) 
Starring 

EDMUND  GWENN 
DONALD  CRISP,  TOM  DRAKE 
JANET  LEIGH  and  LASSIE 
*      ★  ★ 

Alexandre  Dumas' 

"THE  THREE  MUSKETEERS"  (Technicoror) 
Starring 

LANA  TURNER,  GENE  KELLY 
JUNE  ALLYSON,  VAN  HEFLIN 
ANGELA  LANSBURY 
Frank  Morgan,  Vincent  Price,  Keenan 
Wynn,  John  Sutton,  Gig  Young 

*  *  * 

"ACT  OF  VIOLENCE" 
Starring 

VAN  HEFLIN,  ROBERT  RYAN 
with  Janet  Leigh,  Mary  Aslor 
Phyllis  Thaxler 

*  ★  ★ 

FRANK  SINATRA,  KATHRYN  GRAYSON 
in  "THE  KISSING  BANDIT  (rec/inico/or) 
J.  Carrol  Naish,  Mildred  Natwick 
Mikhail  Rasumny,  Billy  Gilbert 
Sono  Osato  with  Dance  Specialties  By 
Ricardo  Montalban,  Ann  Miller,  Cyd  Charisse 

*  ★      ★,  - 

John  Ford's 

"3  GODFATHERS"  (Technicolor) 

Presented  by  John  Ford  H  Merian  C.  Cooper 

Starring 

JOHN  WAYNE,  PEDRO  ARMENDARIZ 
And  Introducing  HARRY  CAREY,  Jr. 
with  Word  Bond,  Mae  Marsh 
Jane  Darwell,  Ben  Johnson 


CLARK  GABLE,  WALTER  PIDGEON 
VAN  JOHNSON,  BRIAN  DONLEVY 
Charles  Bickford,  John  Hodiak 
Edward  Arnold  in 
"COMMAND  DECISION" 

*  *  * 

"LITTLE  WOMEN"  (Technicolor) 
Starring 

JUNE  ALLYSON,  PETER  LAWFORD 
MARGARET  O'BRIEN,  ELIZABETH  TAYLOR 
JANET  LEIGH,  ROSSANO  BRAZZI 
MARY  ASTOR 

with  Lucile  Watson,  C.  Aubrey  Smith 

*  *  ★ 

ROBERT  TAYLOR 
AVA  GARDNER 
CHARLES  LAUGHTON 
VINCENT  PRICE 
JOHN  HODIAK  in 
"THE  BRIBE" 

*  *  * 

''SUN  IN  THE  MORNING" 

(Tecfinicofor)  Starring 

JEANETTE  MacDONALD 

LLOYD  NOLAN,  CLAUDE  JARMAN,  Jr. 

and  LASSIE 

with  Lewis  Stone,  Percy  Kilbride 

"WORDS  AND  MUSIC"  (Tec/inico/or) 
Starring 

MICKEY  ROONEY,  JUDY  GARLAND 
GENE  KELLY,  JUNE  ALLYSON 
PERRY  COMO,  ANN  SOTHERN 
with  Tom  Drake,  Cyd  Charisse,  Betty 
Garrett,  Lena  Home,  Janet  Leigh,  Marshall 
Thompson,  Mel  Torme,  Vera-Ellen 

*  ★  * 

SPENCER  TRACY,  DEBORAH  KERR 

in  "EDWARD,  MY  SON"  with  Ian  Hunter 

*  ★  ★ 

JOHN  GARFIELD  in 

The  Roberts  Production 

"FORCE  OF  EVIL" 

An  Enterprise  Picture 

with  Thomas  Gomez  and  Marie  Windsor 

And  Introducing  BEATRICE  PEARSON 

*  *  * 

FRED  ASTAIRE,  GINGER  ROGERS  in 
"THE  BARKLEYS  OF  BROADWAY" 

(Technicolor) 

with  Oscar  Levant,  Billie  Burke 
Gail  Robbins,  Jacques  Francois 

*  ★  .  * 

FRANK  SINATRA 

ESTHER  WILLIAMS,  GENE  KELLY  in 

"TAKE  ME  OUT  TO  THE  BALL  GAME" 

fTec/in/co/or) 

with  Betty  Garrett 

Jules  Munshin,  Edward  Arnold 


EVERY  NEW  PREVIEW 
A  NEW  M-G-M  HIT! 

'leo  Rings  The 
Bell  Again!" 


Last  week  we  reported  the  wonder- 
ful Preview  of  "Command  Decision/^ 
And  now  another  great  Coast 
Preview!  Read  all  about  "ACT  OF 
VIOLENCE"  in  the  telegram  below: 

"  'ACT  OF  VIOLENCE'  simply  terrific. 
Here  is  one  that  packs  a  dynamite  wal- 
lop. Van  Heflin,  Robert  Ryan,  Janet 
Leigh,  Mary  Astor,  Phyllis  Thaxter 
match  picture's  realistic  drama  with 
great  performances.  William  Wright's 
production  and  Fred  Zinnemann's 
direction  tops  in  gripping  suspense.  Oh, 
that  Vitamin  M-G-M!" 


Help  Promote  YO 


%  Producer  of  "The  ] 
St.  Mary's"  Brings  Another  Great  Pic 


TO€  HAIX^i 


GARY  COOPEP 

>  ■  '  :  ...  -I 


ANN  SHEF 


with  RAY  COLLINS  •  EDMUND  LO 


IbUs  of 
icare  to 


IN 


LEO  McCAREy'S 


0  JOAN  LORRING  •  CLINTON  SUNDBERG  •  produced  and  directed  by  LEO  McCAREY  •  Screenplay  by  ken  englund 


RELEASED  BY 

R  K  O 
RADIO 

PICTURES 


Tc*  /-^^Z  memorable  list 
of  superb  romantic  comedies 
in  every  exhibitor's 
recollection  of  long  runs, 
record-smashing 

grosses 
and  huge  profits. 

Now  Add.., 


J^MES  NASSER'S 

„eseMaV,on  ^^^^^^^^^ 

f»"_-.«  PKQttftV 


"Aw 
innocent 

Affair 


right  noWj  just 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


Those  Youngsters 


Last  week  we  discussed  one  of  the  younger  distribution 
companies  of  our  industry. 

This  week  we  would  hke  to  talk  about  another — 
although  in  years  it  might  not  be  called  exactly  a 
youngster.  Rather,  it's  a  veteran  company  with  young 
blood  and  plenty  of  what  it  takes  to  build  up  successful 
production  and  distribution. 

We  refer  to  Monogram  and  Allied  Artists  and  their 
aggressive  president,  Steve  Broidy. 

Steve  took  over  the  reins  of  this  outfit  not  too  many 
years  ago  and  has  injected  into  it  policies  which  not  only 
have  resulted  in  a  far  better  brand  of  product  but,  of 
equal  importance,  a  far  better  acceptance  of  that  prod- 
uct by  the  theatremen. 

It  is  Steve's  and  his  company's  policy  that  a  picture 
with  merit  is  worth  shouting  about.  And  that  policy 
Monogram  and  Allied  Artists  are  putting  into  practice 
with  well-paced  and  attractive  advertising.  There  are 
mighty  few  weeks  going  by  without  the  appearance  of 
some  smart  advertising  to  let  the  industry  in  general, 
and  the  exhibitors  in  particular,  know  about  the  pictures 
which  these  companies  have  to  offer. 

No  great  research  is  needed  to  emphasize  that  the 
periods  of  dynamic  progress  of  individual  producer- 
distributor  outfits  were  marked  by  policies  of  liberal  use 
of  advertising  in  the  industry  itself.  Indeed,  the  files  re- 
vealing advertising  volume  tell  an  eloquent  story  of  the 
ups  and  downs  in  the  course  of  events  for  many  and 
many  a  company.  Look  it  up,  and  you'll  find  the  coinci- 
dence of  aggressive  selling  in  the  trade  and  spurt  in  the 
fortunes  of  several  companies  has  occurred  too  often  to 
be  mere  happenstance. 

But,  getting  back  to  Steve  Broidy  and  the  Monogram 
and  AA  companies  he  heads.  They  haven't  missed  a  trick. 
Every  time  they  had  a  picture  they  wanted  to  be  talked 
about,  they  advertised  it,  but  good. 

It  is  extremely  difficult  for  any  trade  journal  to  discuss 
these  things  without  being  accused  of  simply  trying  to 
get  more  advertising.  Whether  you  believe  it  or  not,  these 
discussions  are  based  solely  upon  strong  conviction  that 
it  will  do  the  companies  and  the  industry  far  more  good. 

So,  if  our  viewpoint  is  correct  it  will  mean  a  more 
successful  industry  over  all  and  since  the  trade  press  is 
an  important  and  integral  part  of  the  industry  it  can 
only  succeed  when  the  industry  as  a  whole  succeeds. 

Thus,  all  branches  of  the  business  can  build  up  a  long 
period  of  prosperity.  If  that  is  so,  then  we,  too,  will  enjoy 
a  comparable  period  of  good  business  and  we're  not  in 


business  for  our  health.  We  like  to  eat,  too.  It's  a  habit 
that's  hard  to  break. 


ASCAP  Again  Loses 

Following  closely  on  the  heels  of  the  recent  adverse 
decision  in  the  New  York  case,  ASCAP  received  another 
set-back  in  Minneapolis  where  another  Federal  Court 
Judge  decided  against  it. 

With  two  important  bridges  burned  to  the  ground, 
it  begins  to  look  as  though  ASCAP  may  find  the  repair 
and  rebuilding  job  too  difficult  and  too  expensive  to  be 
worth  the  effort  and  the  cost. 


An  Industry  Highlight 

This  Saturday  night  in  the  nation's  capital  the  tops  in 
official  Washington  and  the  motion  picture  industry  will 
gather  at  the  Statler  Hotel  to  present  to  the  Secretary  of 
State,  the  Honorable  George  C.  Marshall,  the  Variety 
Clubs  International  Humanitarian  Award  for  the  year 
of  1947. 

This  event  will  again  direct  attention  towards  our 
industry  in  a  most  favorable  light.  In  past  years  out- 
standing functions  of  this  kind  have  been  held  in  Wash- 
ington to  pay  similar  honor  to  the  Honorable  Cordell 
Hull  and  Sir  Alexander  Fleming. 

The  list  of  acceptances  from  the  diplomatic  corps, 
the  top-flight  men  of  our  government  and  the  chief 
executives  of  our  industry,  reads  like  a  who's  who  from 
all  of  these  groups. 

It  is  truly  an  occasion  that  our  industry  may  well  be 
proud  of  as  it  should  be  of  all  of  our  Variety  Clubs  from 
coast  to  coast  and  in  Canada  and  Mexico.  It  is  these  in- 
dustry people  who  are  doing  so  much  to  help  the  under- 
privileged children  in  the  communities  in  which  they 
operate. 

Their  program  of  expansion  under  the  direction  of 
Bob  O'Donnell,  International  Chief  Barker,  and  John 
H.  Harris,  the  Founder  and  Big  Boss,  indicates  that 
before  another  year  goes  by  all  remaining  exchange  areas 
will  have  active  Tents  along  with  several  important 
capitals  of  foreign  countries. 

The  Heart  Of  Showbusiness  appears  to  be  limitless 
in  size  as  is  also  the  amount  of  good  the  clubs  are  ac- 
complishing— not  the  least  being  the  great  public  rela- 
tions job  that  is  so  much  a  part  of  their  fine  work  and 
good  deeds. 

—CHICK  LEWIS 


8 

WHAT^S  NEWS 

In  the  Film  Industry  This  Week 


Litigotion 

Ascap  officials  seemed  silent  this  week. 
Herman  Greenberg,  who  often  says  a  word 

or  so  in  behalf  of  the  Society  could  not  be 
reached  by  Showmen's.  Mr.  Greenberg  was 
out  to  lunch.  Mr.  Greenberg  had  not  come 
back  from  lunch.  Mr.  Greenberg  was  not  in 
the  office.  Mr.  Greenberg  was  not  in  today, 
accorSing  to  his  office  which  failed  to  mention 
one  possibility — that  Mr.  Greenberg  was  in 
the  dentist's  chair. 

Other  official  Ascap  sources  were  also  un- 
available and  Ascap  lawyers  were  out  of 
town.  So  the  question  of  what  the  Society 
intended  to  do  now  that  a  federal  court  in 
Minneapolis  had  refused  its  members  the 
right  to  collect  royalties  plus  damages  from 
exhibitors  who  had  refused  to  pay  Ascap 
while  using  its  music  on  films  they  played, 
remained  open.  The  fact  is  that  probably 
even  Ascap  doesn't  know.  Struck  a  telling 
blow  in  the  past  by  a  federal  court  in  New 
York  which  found  it  a  monopoly,  it  is  faced 
with  an  identical  ruling  in  Minneapolis,  ex- 
cepting that  there  a  more  serious  problem  is 
posed  since  its  members  as  such  are  unable 
to  recoup  damages  which  before  the  ruling 
seemed  like  a  sure  thing.  Ascap  undoubtedly 
will  appeal.   (P.  9) 

In  Washington  meanwhile  the  hope  that  a 
consent  decree  might  save  time  and  trouble 
in  the  Government  anti-trust  suit  against  the 
eight  majors  seemed  doomed  as  a  Justice 
Department  spokesman  said  the  Department 
would  discuss  a  consent  decree  but  that  it  had 
not  changed  its  views  about  theatre  divorce- 
ment. Since  the  theatre-owning  majors  want 
to  keep  their  houses,  it  looks  like  a  fight. 
Washington  also  expected  the  St.  Louis 
Amusement  Company  to  appeal  to  the  U.  S. 
Supreme  Court  over  an  adverse  decision  by 
which  the  American  Arbitration  Association 
tribunals  had  been  held  legal. 

Exhibition 

The  Federal  Trade  Commission  this  week 
ordered   33    ticket   manufacturers   and  six 

trade  associations  to  desist  in  an  alleged 
price-fixing  agreement.  The  Skouras  Broth- 
ers— Charles  and  George — ^bought  the  Am- 
bassador Building  Corporation  and  the  Mis- 
souri Theatre  Building,  retiring  all  bonds 
with  the  aid  of  a  life  insurance  company  loan 
guaranteed  by  first  mortgage  bonds.  Amount 
involved?  About  $6  million.  St.  Louis  Amuse- 
ment Company  will  continue  to  operate  the 
houses  with  Edward  B.  Arthur  now  heading 
the  corporation  and  Harry  C.  Arthur  as 
vice-president. 

The  Independent  Theatre  Owners  of  Ohio 
went  on  record  as  favoring  a  flat  state  tax 
against  the  present  city  taxes,  to  see  whether 
National  Screen  was  a  monopoly,  and  elected 
Henry  Greenberg  vice-president,  as  its  only 
new  officer. 

Theatre  Owners  of  America  meets  for  its 
annual  convention  in  Chicago  next  Friday 
and  Saturday  with  an  Ascap  headache  of  its 


own,  plus  a  decision  on  whether  to  continue 
an  expensive  public  relations  program  (p.  9). 
Irueman  Rembusch  and  William  A.  Carroll 
of  the  Associated  Theatre  Owners  of  In- 
diana will  handle  national  Allied's  Caravan 
when  it  moves  westward  to  Indianapolis. 
1  rustees  of  the  Pacilic  Coast  Conference  of 
Independent  Theatre  Owners  have  decided 
to  inform  members  not  to  continue  Ascap  ne- 
gotiations. St.  Louis  exhibitors  hopea  tor 
a  repeal  of  the  city  admission  tax  as  Alder- 
man Herman  Novack  promised  to  move  for 
it  if  the  city  earnings  tax  were  upheld. 

The  Paris,  New  York's  first  post-war  new 
theatre,  opened  under  a  foreign  film  policy 
this  week.  ''Joan  of  Arc"  is  scheduled  for  its 
world  premiere  in  the  same  city  on  Nov.  11 

Distribution 

Twentieth  Century-Fox  during  1948-49  will 
have  32  features,  54  shorts,  104  Movietone 

News  and  will  make  known  availabilities  12 
months  ahead  of  time,  it  was  announced  at 
the  company's  sales  convention  in  Los  An- 
geles. Monogram  will  release  33  features  and 
18  westerns  during  the  coming  season  while 
Allied  Artists  will  raise  its  releases  to  10, 
the  company  announced. 

General 

High  cost  of  food  is  one  of  the  greatest 
threats  to  the  box-ofiice,  Producer  Samuel 

Goldwyn  declared  on  a  Salt  Lake  City  stop- 
over. 'I  he  Screen  Publicists  Guild  whose 
home  office  contract  expires  Sept.  26  and  the 
Screen  Office  and  Professional  Employes 
Guild,  whose  home  office  contract  expires 
Sept.  27,  both  were  reported  mulling  strikes 
this  week  though  official  sources  were  con- 
servative in  their  statements  and  indicated 
work  with  the  companies  might  go  on  even 
if  a  contract  were  not  signed',  ihe  companies, 
excepting  Eagle  Lion,  which  has  signed,  are 
refusing  to  negotiate  with  both  CIO  unions 
because  their  officers  have  not  signed  a  Taft- 
Hartley  non-Communist  affidavit.  In  Hun- 
gary the  Motion  Picture  Export  Association 
appeared  to  be  on  its  way  out  after  months 
of  unsatisfactory  negotiations  with  the 
Soviet-dominated  Government. 

Detroit  citizens  have  voted  against  day- 
light saving  time  in  a  referendum,  which 
ought  to  please  exhibitors.  New  Jersey  Al- 
lied decided  this  week  to  try  out  the  Smith- 
berger  plan  of  mediation  on  20th-Fox  com- 
plaints. 

The  Blum-Byrnes  revised  pact  was  signed 
Thursday,  and  Paramount  Ad  Manager  Stan- 
ley Shulord  was  elected  chairman  of  the  ad 
and  publicity  directors  committee  of  the 
Motion  Picture  Association  of  America. 

Television 

The  New  York  Roxy  has  FCC  permission 
to  pick  up  telecasts  with  a  mobile  trans- 
mitter to  relay  to  the  theatre.  Indiana  Allied 
President  Trueman  Rembusch  told  Ohio  Al- 
lied that  Paramount's  television  system  is  too 
expensive  for  the  average  theatre. 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 

Skouras  Buys 
St.  Louis  Houses 

Charles  P.  and  George  P.  Skouras  Wednes- 
day bought  all  stock  and  retired  the  bonds  of 
the  Ambassador  Building  Corporation  and  the 
Missouri  Theatre  Building  Corporation  which 
contain  the  Ambassador,  Missouri  and  Grand 
Central  theatres  in  St.  Louis,  Mo. 

The  purchase  of  the  stock  and  retirement  of 
the  bonds  involved  approximately  $6  million, 
$4,250,000  of  which  was  procured  from  the 
Equitable  Life  Assurance  Society  under  guaran- 
tee of  an  issue  of  20-year  4^  per  cent  bonds 
supported  by  first  mortgages. 

New  Officers 

In  addition  the  St.  Louis  Amusement  Com- 
pany was  given  a  25-year  lease  on  the  theatres. 
New  officers  of  the  amusement  company  are 
Edward  B.  Arthur,  president,  succeeding 
Thomas  L.  Farrington;  Harry  C.  Arthur,  vice- 
president,  succeeding  William  T.  Nordin,  and 
secretary-treasurer,  James  H.  Arthur,  succeed- 
ing Fred  M.  Joseph. 

Officers  of  the  Ambassador-Missouri  Cor- 
poration— the  Skouras  owning  company — are: 
President  George  P.  Skouras,  Vice-President 
J.  W.  White,  Secretary-Treasurer  Clarence  M. 
Turley. 


ITO  Would  Retnm 
To  State  Tax 

Delegates  to  the  convention  of  the  Independent 
Theatre  Owners  of  Ohio  at  Columbus  Tuesday 
went  on  record  as  favoring  the  return  of  the 
state's  three  per  cent  admission  tax  against 
the  present  system  which  allows  municipal  tax- 
ing and  may  seek  to  be  included  in  a  lower  two 
per  cent  gross  receipts  tax  which  the  state  is 
said  to  be  contemplating. 

The  ITO  reelected  Martin  Smith  and  all 
other  officers  excepting  the  vice-president 
where  a  new-comer,  Henry  Greenberger,  was 
selected,  and  took  the  following  action : 

Decided  to  seek  legal  counsel  to  determine 
whether  National  Screen  Service  was  a  mo- 
nopoly ;  favored  a  cryptic  ticket  numbering  sys- 
tem now  opposed  by  the  Treasury. 

Too  Expensive 

The  convention  heard  Indiana  Allied  President 
Trueman  Reumbusch  declare  that  Paramount's 
on-film  television  system  was  too  expensive  for 
the  average  budget.  National  Allied  Presi- 
dent William  Ainsworth  pointed  to  the  expan- 
sion of  the  organization.  General  Counsel 
Abram  F.  Myers,  commenting  on  the  American 
Society  of  Composers,  Authors  and  Fublis'hers 
Minneapolis  decision  asked  exhibitors  to  "get 
on  their  toes"  to  achieve  unity,  declaring  that 
stability  in  the  industry  can  only  be  founded 
on  law. 


Caravan  Move  Westward 
Confirmed  by  Allied 

National  Allied  will  definitely  move  its  Cara- 
van operation  to  Indianapolis,  Philadelphia 
sources  confirmed  this  week  after  a  meeting  of 
the  Caravan  Committee. 

Under  the  new  set-up,  intended  to  move  the 
Caravan  to  a  geographical  point  closer  to  the 
center  of  the  United  States,  Trueman  T.  Rem- 
busch, president,  and  William  A.  Carroll,  ex- 
ecutive secretary  of  Allied's  Associated  The- 
atre Owners  of  Indiana,  will  probably  take  over. 


INDEX  TO  DEPARTMENTS 

Advance  Data    34  Newsreel  Synopses   '   41 

Audience  Classifications    21  Regional  Newsreel    26 

Box-Off  ice  Slants    21  Selling  the  Picture   13 

Feature   Booking  Guide   33  Shorts  Booking  Guide   42 

Feature  Guide  Title  Index  ,   33  Theatre  Management   18 

Hollywood    32  Views  on  the  New  Short  Subjects   43 

SHOWMEN'S  TRADE  REVIEW,  Title  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Fublishea 
every  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis.  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor; 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall.  Equipment  Advertising  Manager;  West  Coast  Office. 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  Hollywood  2055;  Ann  Lewis,  manager. 
Loodon  Representative,  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  "Telephone  AMBassadoi 
joUl  ;  Member  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review,  Inc.  Address  all  correspondence  to  the  New  York  office.  Subscrip- 
tion rates:  S2.00  oer  year  in  the  United  States  and  Canada:  Foreign.  $5.00;  Single  copies,  ten  cents 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


9 


They  Got  to  Eat 

Food  costs  are  the  greatest  cause  for 
the  slump  in  the  entertainment  world 
Producer  Sam  Goldwyn  declared  in  Salt 
Lake  City  this  week  on  his  way  to  Sun 
Valley,  Idaho.  Goldwyn  further  said  on 
possible  television  competition  that 
"People  are  going  to  make  sure  it's  a 
good  picture  before  they  spend  their 
money  to  see  it." 


FTC  Finds 
Fixing  in  Tickets 

Orders  33  ManuiacturerSg 
6  Associations  to  Stop 

The  Federal  Trade  Commission  from  Wash- 
ington this  week  ordered  33  ticket  manufacturers 
and  six  trade  associations  to  stop  "an  unlawful 
combina'ion  to  fix  prices  and  eliminate  com- 
petition" in  the  manufacture  of  tickets. 

The  FCC  found  that  the  companies  had  agreed 
upon  "identical  and  uniform  prices,  discounts, 
surcharges  and  extra  charges"  and  had  adopted 
methods  to  check  up  on  one  another  to  prevent 
price  cutting.  Another  FCC  charge  was  that 
manufacturers  had  held  meetings  to  discuss 
means  of  eliminating  competition  within  the 
field. 

No  estimate  was  available  as  to  what  savings, 
if  any,  might  result  for  exhibitors,  though  the 
FCC  order  should  mean  changes  in  prices. 


Ascap  Silent  in  Second  Defeat; 
Federal  Court  Rejects  Claim 

Refuses  Damage,  Royalty 
Pleas:  Denies  Injunction 
Sought  Against  Exhibitors 


Officials  of  the  American  Society  of  Com- 
posers, Authors  and  Publishers  were  unavail- 
able for  comment  this  week  following  their 
second  court  defeat — a  defeat  which,  if  upheld 
on  appeal,  may  prove  extremely  costly  and 
sound  the  death  knell  of  that  organization. 

The  Ascap  upset  came  in  Minneapolis  last 
Saturday  when  Federal  Judge  Gunnar  H.  Nord- 
bye  ruled  in  the  so-called  "Berger"  suit.  Judge 
Nordbye  upset  all  legal  precedent  by  refusing 
to  grant  the  petition  of  suing  Ascap  members 
for  royalties  and  damages  from  exhibitors  who 
had  allegedly  used  Ascap  music  with  films  in 
their  theatres  after  refusing  to  pay  public  per- 
formance fees.  He  also  denied  the  suing  Ascap 
members  injunctive  relief  against  future  in- 
fringements. The  suits  were  directed  by  Wit- 
mark,  Santly-Joy,  Harms  and  Mills  against 
Benjamin  Berger  of  Minneapolis,  his  various 
companies  and  Mrs.  Jessie  L.  Jensen,  who 
operates  the  White  Bear  Theatre  at  Avalon, 
Wise. 

Parallels  Earlier  Rule 

In  many  respects  Judge  Nordbye's  ruling 
paralleled  that  of  Federal  Judge  Vincent  Leibell 


Ascap  Problem  Heads  Discussions 
To  Be  Held  at  TOA  Convention 


By  BILL  SPECHT  (News  Editor) 

Problems  arising  from  the  present  confused 
status  of  the  American  Society  of  Composers, 
Authors  and  Publishers  will  hold  an  important 
place  in  the  discussions  of  the  Theatre  Owners 
of  America's  convention  Sept.  24-25  at  the 
Hotel  Drake  in  Chicago. 

This  was  learned  Thursday  as  reliable  sources 
declared  that  the  Ascap  matter  and  what  course 
should  be  pursued  with  regard  to  the  composers' 
organization  would  receive  full  discussion.  Up 
to  now,  TOA,  which  pioneered  a  compromise 
agreement  with  Ascap  over  rate  increases,  has 
tended  to  live  up  to  this  agreement,  but  federal 
court  decisions  in  New  York  and  Minneapolis 
finding  Ascap  a  monopoly,  have  raised  some 
doubts  as  to  the  legality  of  such  agreements. 

Questions 

Among  the  Ascap  questions  to  be  discussed 
will  be :  1 )  What  happens  in  view  of  the  court 
rulings  to  the  present  portfolio  of  Ascap  music? 
2)  Can  an  exhibitor  use  it  as  part  of  the  films 
he  presents  without  paying  a  public  performance 
royalty?  3)  Can  the  individual  composer  or 
publisher  assert  rights  and  collect  for  them? 

What  concerns  TOA  reportedly  is  that  both 
decisions  finding  Ascap  a  monopoly  are  subject 
to  appeal.  If  the  lower  courts  should  be  re- 
versed, exhibitors  may  be  faced  with  other 
problems. 

Deal  With  Composers 

Further,  TOA  is  said  to  wonder  whether  pro- 
ducers will  undertake  to  negotiate  with  indi- 
vidual composers  at  present  to  clear  public  per- 
formance rights  on  pictures  which  are  now  in 
circulation   thereby   removing  the  uncertainty 


which  is  still  felt  in  some  exhibitor  circles. 

Usually  well-informed  sources  declared  that 
TOA.  following  a  policy  of  cooperating  with 
( Continued  on  Page  11) 


of  New  York,  who  handed  Ascap  its  first  de- 
feat when  he  found  it  a  monopoly  in  the  suit 
brought  against  the  Society  by  members  of 
the  Independent  Theatre  Owners  of  America. 
Judge  Nordbye's  case  completes  the  picture, 
for  in  his  suit,  Ascap  members  were  suing 
exhibitors,  while  in  Judge  Leibell's  case  ex- 
hibitors were  suing  Ascap.  Judge  Nordbye, 
however,  differed  from  Judge  Leibell  who  had 
refused  the  ITOA  members  damages  or  refund 
of  their  fees  on  the  ground  that  they  had  re- 
ceived value  for  their  money. 

Judge  Assumes 

Judge  Nordbye  also  seemed  to  base  some  of 
his  thinking  on  the  assumption  that  Ascap  nego- 
tiates both  synchronization  rights  with  pro- 
ducers and  public  performance  rights  with  ex- 
hibitors, whereas  usually  Ascap  negotiates  only 
the  public  performance  rights  while  the  syn- 
chronization rights  are  negotiated  by  the  in- 
dividual copyright  holder. 

(The  immediate  result  of  the  Minneapolis 
ruling  was  that  Berger,  who  is  also  president 
of  North  Central  Allied,  was  planning  a  suit 
to  recover  fees  which  exhibitors  up  to  now 
had  paid  Ascap.  In  New  York,  ITOA  Attorney 
Milton  Weisman  confirmed  the  report  that  he 
would  appeal  Judge  Leibell's  decision  which 
allowed  the  ITOA  members  no  damages  and 
Weisman  no  attorney's  fees.  His  appeal  would 
ask  for  triple  damages  amounting  to  $3  million 
plus  $50,000  attorney's  fees.) 

Judge  Nordbye's  decision  was  based  on  his 
opinion  that  Ascap  is  a  monopoly  which  1) 
could  secure  advantages  far  greater  than  the 
individual  copyright  holder  could,  2)   that  it 

(Continued  on  Page  11) 


Consent  Decree  Appears  Doomed; 
Gov^t  Maintains  Divorce  Stand 


Hope  that  settlement  of  the  U.S.  anti-trust 
suit  against  the  eight  major  distributors  would 
be  achieved  by  a  consent  decree  seemed  doomed 
this  week  as  a  Department  of  Justice  spokes- 
man reaffirmed  a  stand  previously  taken  and 
declared  that  a  decree  which  did  not  embody 
complete  theatre  divorcement  would  not  be 
acceptable  to  the  Government. 

The  spokesman's  statement  came  after  the 
Society  of  Independent  Motion  Picture  Pro- 
ducers had  telegraphed  Attorney  General  Tom 
Clark  its  protest  against  a  consent  decree 
settlement. 

Willing  to  Talk 

"We  have  always  been  willing  to  talk  a 
consent  decree,"  the  Department  spokesman 
said.  "The  rub  is  that  we  insist  that  any 
decree  will  have  to  be  on  terms  we  find  ac- 
ceptable— and  it  has  long  been  the  position 
of  the  Department  that  nothing  short  of  divorce- 
ment is  acceptable." 

(Later,  however,  when  a  reporter  for  Show- 
men's Trade  Review  reached  Attorney  General 
Clark  and  asked  him  if  the  Department  had 
changed  its  view  and  would  not  settle  under 
any  conditions  excepting  those  achieving  divorce, 
the  Attorney  General  did  not  comment.) 

Reportedly  the  theatre-owning  defendants — 
Paramount.  20th-Fox,  RKO,  Warner  Bros. — 


would  seek  a  consent  decree  if  they  could  keep 
their  theatres. 

In  its  protest  to  such  a  settlement,  SIMMP 
wired  Clark : 

"We  are  informed  that  negotiations  are  in 
progress  whereby  the  major  motion  picture 
defendants  in  the  anti-trust  case  .  .  .  who  have 
been  found  guilty  by  the  federal  court  and 
the  U.S.  Supreme  court  of  long-continued  viola- 
tions of  the  law  are  now  attempting  to  avoid 
the  full  effect  of  the  decision  of  the  Supreme 
Court  by  procuring  the  government's  agreement 
to  a  so-called  'consent  decree.'  The  members 
of  the  Society  of  Independent  Motion  Picture 
Producers  unanimously  protest  any  such  agree- 
ment." 

Evil  Beats  Racket 

The  force  of  evil  beat  the  numbers 
racket  th's  week,  Enterprise  announced 
from  Hollywood,  conceding  that  it  had 
thrown  in  the  towel  in  its  battle  with 
the  Production  Code  Administration  of 
the  Motion  Picture  Association  of 
America,  over  the  title  of  one  of  its 
features,  "The  Numbers  Racket."  The 
Johnston  office  blushed  at  the  word 
"racket,"  refusing  its  approval,  so  Enter- 
prise retitled  the  film  "Force  of  Evil." 


ID 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


20th-Fox  Offers  32  Features, 
54  Shorts,  For  1948-49 


Smith  Sets  Release  Dates 
k  or  12  Months  Mhead 
Ht  Los  Angeles  Meeting 

Twentieth  Century-Fox  will  offer  a  release 
schedule  of  32  features,  54  shorts  and  i04  issues 
of  Movietone  News  during  the  next  12  months 
u  Wdj  an.n^unccu  at  t.iac  company's  domestic 
natiotial  sales  conference  in  Los  Angeles  Wed- 
nesday. 

Ihe  schedule,  which  calls  for  the  release  of 
two  or  ii  ore  ieaturej  a  month,  is  unique,  ac- 
cording to  General  Sales  Manager  Andy  W. 
bm.ui,  jr.,  in  tnac  it  wiil  offer  exuioitors  definite 
ava.labuity  dates  for  product  12  months  in 
advance.  Advertising  and  publicity  luaterial, 
Smith  said,  would  be  made  available  by  Ad 
and  Publicity  Director  Charies  ^(cniaiier  to- 
gether with  information  for  each  picture  "in 
advance  to  proviue  every  exn^ouor  witn  the 
fullest  opportunity  to  accurately  plan  presenta- 
tion of  our  films." 

Availability 

The  new  availability  plan  will  start  in 
November,  Smith  deciared,  adding  that  his 
coir.pany  was  able  to  set  up  such  a  system 
"through  the  extraordinary  administration  and 
production  skill  of  Joseph  M.  Schenck,  Darryl 
F.  Zanuck,  and  their  associates  at  our  studio." 

In  addition  to  the  32  releases,  Smith  con- 
tinued, 20th-Fox  will  put  "The  ^jnake  tit '  out  as 
a  spec.al  in  the  Spring  followed  by  some  re- 
lease dates.  Zanuck's  production  "The  Snows 
of  Kilimanjaro,"  "i^ydia  Bailey'  and  "Unseen 
Harbor"  will  also  be  scheduled  for  1949  release. 

The  20th-Fox  release  schedule  follows : 

September — "Luck  of  the  Irish,"  "Escape."  Octo- 
ber— "Ciy  ot  the  City,"  '  Ai.a.tment  tor  figgy"  (in 
Technicolor).  November — "Road  House,"  "When  My 
Baby  Smiles  at  Me"  and  Edward  Alperson's  inae- 
pendent  production,  (Technicolor),  "Belle  Starr's 
Daughter."  December — "Yeilow  Sky,"  "Unfaithfully 
Yours." 

January — "Mr.  Belvedere  Goes  to  CoUegie,"  "Cana- 
dian Pacific."  February — "The  Fan,"  "That  Wonder- 
ful Urge."  Mirch —  iiand"  (Tecnnicolor),  "Down  to 
the  Sea  in  Ships,"  "Come  to  the  Stable." 

April — "Affairs  of  Adelaide,"  "Chicken  Every  Sun- 
day," "I'll  Never  Go  There  Anymore."  May — "Letter 
to  Three  Wives,"  "Mother  Is  a  Freshman"  (Techni- 
color), "Inside  Scotland  Yard."  June — "Prince  of 
Foxes,"  "I  Was  a  Male  War  Briue,"  "You're  My 
Everything"  (Technicolor). 

July — "Beyond  Five  Fathoms,"  "Canadian  Royal 
Mounted  Police."  August — "Beautiful  Blonde  from 
Bashful  Bend"  (Technicolor),  "Cloak  of  Innocence," 
"Eire."  September — "Waltz  Into  Darkness,"  "Call 
Me  Mister." 

Stars 

Smith  said  that  in  the  line-up  would  be  such 
stars  as  Cary  Grant,  Ann  Sheridan,  Loretta 
Young,  Lionel  Barrymore,  Van  Johnson,  Ida 
Lupino,  Gregory  Peck,  Ann  Sothern,  George 


Hollywood  Deiender 

Dick  Pitts,  the  Charlotte  (N.  C.)  Ob- 
server's dramatic  critic,  has  written  a 
series  of  articles  that  will  soon  appear 
in  his  daily  column  defending  Hollywood. 
Pitts  studied  Hollywood  to  find  out  for 
himself,  and  as  a  result  of  his  "findings" 
he  has  pepared  the  articles  in  rebuttal  to 
the  unfavorable  criticisms  of  Hollywood. 
Pitts  is  answering  in  particular  the 
stories  of  "What's  Wrong  With  Holly- 
wood," and  his  dailv  column  in  the  series 
will  be  headed  "What's^  Right  With 
Hollywood." 


Sanders,  Jessica  Tandy,  Rudy  Vallee,  Orson 
Welles,  plus  the  20th-Fox  contract  stars. 

Schlaifer  declared  that  over-all  campaigns 
on  ail  productions  through  February  1949,  had 
been  completed  and  that  there  would  be  special 
promotion  folders  on  10  features  offered  in  the 
"Spyros  P.  SKOuras  35th  Anniversary  Celebra- 
tion"— a  13-week  drive  running  from  Sept.  26- 
Lec.  25  culminating  in  the  20th  Fox  Anniversary 
week,  when  an  effort  will  be  made  to  get  the 
company's  trademark  on  the  screen  of  every 
theatre   in    the  country. 

Schlaifer  Speedup 

Schlaifer's  new  set-up  is  geared  to  keep  his 
department's  material  abreast  with  Smith's  an- 
nounced availability  plan. 

There  will  be  a  total  of  104  issues  of  Movie- 
tone News  and  54  shorts,  Short  Subject  Sales 
Manager  Peter  Levathes  told  the  convention. 
These  will  consist  of  IS  Movietones,  six  of 
which  wHl  be  in  Technicolor ;  20  Terrytoon  car- 
toons plus  two  reissues,  and  13  March  of  limes. 

For  the  most  part  the  convention  was  con- 
ducted under  a  new  format,  consisting  of  con- 
ferences which  discussed  topics  upon  which 
questionnaires  had  been  sent  out  to  those  at- 
tending before  the  meeting  convened.  Open 
lorum  discussions  were  also  held.  On  Friday 
Smith,  Assistant  General  Sales  Manager  Wil- 
liam Gehring  and  Schlaifer  held  special  con- 
ferences with  their  staffs. 


No  'Twist'  Kicks 

At  Toronto  Opening? 

No  public  protests  apparently  were  made  as 
Toronto's  new  showcase  Odeon-Toronto  opened 
with  the  "western  hemisphere  premiere"  of 
"Oliver  Twist."  Toronto  newspapers  referred 
to  the  objections  raised  against  the  film  in  the 
United  States,  but  seemed  to  take  the  line  that 
to  softsn  the  character  of  Fagin  would  require 
that  the  en. ire  picture  to  be  remade. 


Calendar 


SEPTEMBER 

20-23,  national  convention  and  sales  meeting,  Realart 
Pictures,  Warwick  Hotel,  New  York  City. 

24,  annual  golf  tournament.  Variety  Club  of  Phila- 
delphia, Whitemarsh  Valley  Country  Club. 

24-25,  convention.  Theatre  Owners  of  America. 
Drake  Hotel,  Chicago. 

27,  fall  midwest  meeting.  Theatre  Owners  of  America, 
Jefferson  Hotel,   St.  Louis. 

27,  annual  convention.  Motion  Picture  Theatre  Own- 
ers of  St.  Louis,  Eastern  Missouri  and  Southern  Illinois, 
Hotel  JeflEerson.  St.  lx>uis. 

28-  30,  joint  convention,  Theatre  Equipment  Dealeti 
Protective  Ass'n  and  Theatre  Equipment  Supply  Mann 
facturers  Ass'n,  Hotel  Jefferson.  St.  Louis 

30,  first  Ampa  meeting  of  the  season,  with  Gen. 
Robert  A.  McClure  as  guest  speaker. 

OCTOBER 

13-15,  annual  convention.  Independent  Theatre  Own- 
ers of  Wisconsin  and  Upper  Michigan,  Hotel  Schroeder, 
Milwaukee. 

14,  testimonial  dinner  by  Kansas  City  film  industr; 
to  N.  Y.  Radio  City  Music  Hall  Manager  Gus  Eyssell. 
Muehlbach  Hotel,  Kansas  City,  Mo. 

17,  ninth  annual  dinner  dance.  Motion  Picture 
Bookers  Club,  Hotel  Commodore,  New  York. 

27-28,  annual  convention,  Kentucky  Association  o' 
Theatre  Owners,  Seelbach  Hotel,  Louisville. 

NOVEMBER 

1-2,   convention.   Allied  Theatre   Owners  of  Teacai, 

Dallas. 

27-28,  fall  board  meeting  of  National  Allied,  Ne» 

Orleans. 

29-  Dec.  I.  annual  convention.  National  Allied,  New 
Orleans. 


Without  Music 

Musical  westerns  have  lost  some  of 
their  popularity  and  the  regular  "he-man" 
type  of  western  without  dulcet  strains 
or  singing  at  the  moon  are  in  the  as- 
cendancy now.  Monogram  President 
Steve  Broidy  declared  in  Hollywood 
this  week. 


Broidy  Increases 
1948-49  Releases 

Allied  Artists  to  Have  10; 
Monogram  33,  1 8  Westerns 

Both  Allied  Artists  and  Monogram  will  step 
up  their  1948-49  releasing  schedules  to  record- 
breaking  peaks,  President  Steve  Broidy  declared 
in  Hollywood  Monday  as  he  announced  an  over- 
all program  of  10  features  for  Allied  Artists  and 
33  features  and  18  westerns  for  Monogram. 

The  AA  releases  last  year  were  six ;  Mono- 
gram's over-all  was  42.  The  westerns  on  the 
1948-49  Monogram  schedule  will  consist  of 
three  series  of  six  Johnny  Mack  Browns,  six 
Jimmy  Wakelys  with  "Cannonball"  Taylor  and 
a  new  group  of  six  with  Whip  Wilson  and 
Andy  Clyde. 

The  AA  releases  will  consist  of  "The  Babe 
Ruth  Story,"  "The  Dude  Goes  West,"  "16 
Fathoms  Deep,"  "Last  of  the  Badmen,"  "Strike 
It  Rich,"  "My  Brother  Jonathan" — all  com- 
pleted and  some  in  pre-release — as  well  as  "Red 
Light"  partly  completed  and  the  following  to  be 
produced — "Gun  Crazy,"  "Stampede,"  "Bad, 
Boy,"  "When  a  Man's  a  Man,"  and  some  un- 
titled features. 

Broidy  declared  that  the  Allied  Artists  in- 
crease was  due  to  the  success  of  "The  Babe 
Ruth  Story"  and  others  as  well  as  the  fact  that 
other  producers  were  said  to  be  cutting  schedule. 
The  Monogram  increase  is  to  meet  the  demand 
of  exhibitors  for  "second  pictures,"  he  added. 


Realart  Holds  Sales  Meet 
In  Gotham  Sept.  20-23 

Realart  Pictures  will  celebrate  its  first  anni- 
versary as  a  firm  of  reissue  distributors  with 
a  national  sales  convention  at  the  Hotel  War- 
wick, New  York,  Sept.  20-23,  President  Paul 
Broder  announced  Wednesday.  Vice-President 
and  General  Sales  Manager  Budd  Rogers  will 
preside  at  the  meeting. 


Elect  Shuford 

Paramount  Advertising  Manager  Stanley 
Shuford  has  been  unanimously  elected  chairman 
of  the  Motion  Picture  Association  of  America's 
advertiring  and  publicity  directors'  committee, 
succeeding  Maurice  Bergman,  Universal-Inter- 
national ad  and  publicity  director. 


1 6-mm.  Study  Prices 

Representation  of  the  16-mm.  division 
of  Astor  Pictures,  Post  Pictures,  Com- 
monwealth and  Pictorial  met  at  the 
Hotel  Astor  in  New  York  Tuesday  to 
discuss  the  validity  of  present  minimum 
rentals  which  are  part  of  their  licensing 
agreement  with  libraries  and  the  pos- 
sibility of  strict  enforcement. 

The  16-mm.  men,  who  consider  mini- 
mum renta's  a  necessity  and  decided  to 
hold  monthly  meetings  on  the  subject. 
United  World  did  not  participate  for 
fear  the  meeting  might  be  considered 
in  restraint  of  trade. 


Arnold  Moss 

plays  the  Colonel 


Victor  Jory 

plays  GarcKi 


Ron  Randell 

plays  Andres 


Margaret  W  ychcrly 

plays  the  Old  Crone 


Bernard  Nedell 

plays  Pablo 


rvilT  Tlllil 

BUT  A  DRAMATIC  VERSION 


Joseph  Buloff 


of  the  greatest  pictures . . .  Columbia  Pictures  presents 

EVERY  WOMAN  WANTS  TO  SEE... 


of 


THE  COLUMNISTS 

"Hayworth  is  Toreadorable."  -WALTER  WINCHELL 

"Rita  has  never  given  such  a  performance."— LOUELLA  PARSONS 

"Rita  is  wildcat,  gypsy,  dancer  and  beauty  all  rolled  into  one  femi- 
nine package.  Best  'Carmen'  ever  on  screen."   — HEDDA  HOPPER 

"Hayworth  is  greatest  Carmen  of  them  all.  Wow!" 

-ERSKINE  JOHNSON 
'Male  members  of  audience  wound  up  in  completely  dazed  con- 

-SHEILA  GRAHAM 


dition." 

"Projects  what  makes  wolves  howl." 


-LOUIS  SOBOL 


THE  TRADE  PAPERS 

"Reunited  for  first  time  since  GILDA,  Hayworth  and  Ford  emerge 
again  a  pair  of  lovers  whose  impact  at  box-office  should  be  fore- 
gone conclusion."  —tA.  P.  DAILY 

"Bold,  lusty.  Hayworth's  best.  Profits  should  hit  upper  brackets." 

-VARIETY 

"Hayworth's  portrayal  is  easily  most  inflammable  of  lot.  Action 
abounds  in  passionate  embraces,  violent  fights,  offhanded  mur- 
ders." _M.  P.  HERALD 

"Has  ncrnies  and  angles  to  get  the  dough."        —THE  EXHIBITOR 

"Looks  like  a  potential  box-office  record  smasher." 

-SHOWMEN'S  T.  R. 

"Picture  is  assured  long  and  prosperous  exhibition  career." 

-BOXOFFKE 

THE  NEWSPAPERS 

"Rita  bewitching!  Best  performance  she  has  ever  given." 

-N.Y.  DAILY  NEWS 
"Stormy  movie,  full  of  banditry,  chases,  fights  and  exceedingly 
ardent  love-making."  -N.Y.  WORLD-TELEGRAM 


"Rita  is  terrific  . 
smash  records." 


irresistible.  Glenn  Ford  is  excellent  ...  It  will 
-N.Y.  DAILY  MIRROR 


"Spectacular  .  .  .  Columbia  has  not  stinted  with  its  production." 

-N.Y.  HERALD  TRIBUNE 

"Hayworth's  best  to  date.  Lusty,  colorful  entertainment,  full  of 
ridin',  fightin'  and  shootin'."  _N.  Y.  JOURNAL-AMERICAN 

"Certainly  going  to  pour  plenty  of  cash  into  box-offices." 

-N.Y.  POST 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


II 


TOA  to  Discuss 
Ascap  Problems 

(Confhuied  from  Page  9) 

Ascap  within  legal  limits,  m'ght  seek  to  get  tht 
composers'  organization  to  declare  some  mora- 
torium cn  any  possible  punitive  action  i's  com- 
posers might  be  able  to  take  against  exhibitors, 
pending  the  clarification  of  the  legal  issues  in- 
volved. 

The  second  most  important  subject  for  dis- 
cussion is  regarded  by  TOA,  according  to  in- 
formed circles,  as  television.  Whether  theatres 
have  taken  the  aggressive  stand  they  should 
to  have  a  foothold  in  this  field  is  expected  to  be 
one  phase  discussed.  Another  is  the  impact  tele- 
vision may  be  anticipated  to  have  on  the  motion- 
picture-going  habits  of  the  public.  Also  what 
type  of  motion  picture  product  will  be  available 
to  video  and  the  old  question  of  whether  pro- 
ducers who  produce  for  theatres  should  also 
produce  for  television,  will  probably  a'  ise.  (On 
the  question  of  producers  and  whether  they 
should  produce  for  both  mediums,  one  prom'nent 
TOA  member  has  remarked  that  while  ex- 
hibitors may  raise  a  well-taken  point  here,  the 
producers  can  be  counted  on  doing  what  they 
want  to  do  if  there  is  a  profit  in  television 
production.) 

Public  Relations 

Public  relations  will  also  hold  an  important 
spot.  One  question  to  be  determined  by  the 
convention  will  be  whether  TOA  should  con- 
tinue some  of  its  public  relations  services  it 
has  maintained  during  the  past  year.  During 
this  period  it  is  estimated  that  TOA  paid  out 
between  $60,000  and  $80,000  cn  its  public  rela- 
tions program,  which  embraced  a  wide  front 
of  diversified  activities,  including  payment  for 
a  short  on  the  "Youth  Month"  campaign. 

This  subject  will  probably  be  considered  in 
connection  with  the  report  of  the  Budget  and 
Finance  Committee.  At  present  TOA  has  been 
financing  its  activities  with  a  single  assessmsnt. 
This  assessment  was  a  tax  of  10-cents  a  seat 
on  each  theatre  seat  controlled  by  its  members 
and  was  based  on  the  arbitrary  figure  of  4,000,- 
000  seats.  At  the  time  this  collection  was  made 
it  was  hoped  it  would  last  for  a  two-year  operat- 
ing period,  but  indications  at  the  moment  are 
that  it  may  not.  That  is  why  the  public  rela- 
tions prog,  am  may  be  considered  in  connection 
with  budget  as  well  as  its  overall  results. 

Other  subjects  reported  on  the  discussion 
program  are : 

Sixteen  millimeter — TOA  headquarters  re- 
gards this  situation  as  improving  but  acknowl- 
edges that  this  optimistic  viewpoint  is  based 
largely  on  lack  of  complaints  filed  by  its  mem- 
bers and  not  on  concrete  evidence. 

Taxation — A  resolution  against  the  20  per 
cent  federal  tax  is  expected  to  be  passed.  Dis- 
cussion on  the  state  tax  situation  is  also  sched- 
uled. 

Drive-Ins 

Drive-ins — A  discussion  on  this  subject,  espe- 
cially on  the  question  of  whether  a  regular  the- 
atre owner  should  enter  the  drive-in  field  for 
protection,  is  also  scheduled. 

Distributor-Exhibitor  Relations — A  commit- 
tee possibly  will  be  appointed  which  would  at- 
tempt to  work  up  a  system  with  distributors 
for  a  joint  committee,  probably  a  precursor  to 
the  much-discussed  forum.  Problem  of  exhibitor 
and  distributor  collaboration  on  any  plan  of 
arbitration  which  might  come  up  is  also  ex- 
I)ected  to  be  discussed. 

Campaigns — TOA   will   discuss   its  to-date- 


Behavior  Pledges 

A  new  method  of  encouraging  good 
behavior  on  the  part  of  student  patrons 
is  being  tried  out  by  Chet  Mill2r,  Fox 
Intermountain  Theatres  manager  at 
Sterling,  Cclo.,  according  to  a  Denver 
report.  Miller  requires  all  purchasers  of 
student  tickets  to  sign  a  "good  behavior 
pledge"  and  these  pledges  are  posted,  to- 
gether with  a  heading,  "Remember  Your 
Pledge,"  in  the  lobby  in  a  spot  where 
everyone  entering  the  theatre  may  see  it. 


unsuccessful  plan  of  establishing  one  theatre 
collection  a  year  for  all  charities. 

Public  Service  Films — TOA  will  probably 
follow  its  policy  to  date  cn  such  subjects,  which 
is  to  review  and  recommend  such  films. 

While  some  tempest  in  a  teapot  is  expected 
over  the  ques'.ion  of  army  posts  playing  pic- 
tures ahead  of  the  theatres  in  the  nearby  towns, 
littk  hope  of  eliminating  this  is  expected  by  the 
TOA  chiefs.  The  point  is  that  with  the  draft 
cn  again  both  the  Army  and  the  Navy  have  a 
good  argument  and  to  oppose  it  might  be  bad 
public  relations. 


Ladies'  Program  Laid 
Out  for  TOA  Meet 

Entertainment  programs  for  the  ladies  at- 
tending the  Theatre  Owners  of  America  con- 
vention in  Chicago  Sept.  24-25  will  include  a 
fashion-luncheon  at  Marshall  Field's  on  Sept. 
24  and  a  sightseeing  tour  of  Chicago  with  a 
luncheon  at  the  Edgewater  Beach  on  Sept.  24, 
it  was  announced  this  week.  Open  house  will 
also  be  maintained  at  the  Variety  Club  during 
the  convention. 

The  Women's  Entertainment  Committee  con- 
sists of  Mrs.  John  Balaban,  chairman,  Mrs. 
James  E.  Coston,  Mrs.  George  Kerasotes,  Mrs, 
Morris  G.  Leonard  and  Mrs.  Edward  Zorn. 


Will  Seek  Repeal 
Of  St.  Louis  Tax 

St.  Louis  exhibitors  gained  some  measure  of 
hope  in  theatre  admission  tax  matters  as  .A.lder- 
man  Herman  Novack,  Republican,  announced 
that  he  would  introduce  bills  to  repeal  the  five 
per  cent  admission  tax.  Novack  said,  however, 
he  would  not  move  until  the  newly-enacted 
earnings  tax  was  upheld  by  the  courts. 


Six  Majors  File 
Percentage  Suits 

Paramount,  20th  Century-Fox,  Warner  Bros., 
KKO,  United  Artists  and  Universal  Monday 
filed  separate  suits  alleging  percentage  frauds 
in  the  federal  court  at  Asheville,  N.  C,  against 
C.  V.  Davis,  W.  L  Davis,  Elsie  B.  House  and 
the  Marion  Amusement  Company.  Theatres  in- 
volved are  the  Mimosa  and  Alva  at  Morgan- 
town,  N.  C. ;  the  Marion  and  Oasis  in  Marion. 


Don't  Pay,  PCCITO 
Advises  Members 

Trustees  of  the  Pacific  Coast  Conference  of 
Independent  Theatre  Owners,  with  the  ratifica- 
tion of  their  units,  this  week  adopted  a  recom- 
mendation made  by  Counsel  Robert  Graham 
to  inform  members  to  cease  .\scap  negotiations. 

The  recommendation,  made  at  the  current 
trustee  meeting  in  Hollywood,  indicated  that 
the  PCCITO  would  fight  if  .\scap  went  to 
court. 


Ascap  Handed 
Second  Defeat 

(Continued  from  Page  9) 

was  in  effect  a  monopoly  which  existed  to 
extend  its  mcnopoly  beyond  the  rights  granted 
copyright  holders  under  the  law. 

The  Judge  emphasized  the  monopoly  power 
inherent  in  Ascap,  declaring  at  one  point  that 
the  organization  had  "obtained  a  potential  eco- 
nomical advantage  which  far  exceeds  that  en- 
joyed by  one  copyright  owner"  and  that  Ascap 
"by  a  refusal  to  license  or  by  imposition  of 
an  exorbitant  license  fee,  can  sound  the  death 
knell  of  every  motion  picture  theatre  in  Amer- 
ica. .  .  "  He  made  a  comparison  between  the 
.A.scap  system  and  block-booking,  which  had 
previously  been  noted  by  Judge  Leibell  and, 
again,  as  noted  by  Judge  Leibell,  pointed  to  the 
clau-e  in  producers'  licensing  agreement  with 
exhibitors  requiring  them  to  procure  an  Ascap 
license. 

Judge  Rules 

Judge  Nordbye  said  in  part  as  he  decided : 

"In  other  words,  plaintiffs  and  their  associates,  have, 
through  Ascap,  the  combined  and  potential  power  to 
deny  any  theatre  owner  the  right  to  carry  on  his 
business  because,  without  the  right  to  exhibit  films 
containing  Ascap  music,  no  theatre  owner  would  be 
able  to  stay  in  business. 

"It  is  therefore  defendants'  contention  that  all  these 
facts  and  circumstances  undeniably  establish  that  plain- 
tiffs have  extended  their  copyrights  by  their  methods 
of  doing  business  and  that  such  practices  give  to  them 
through  Ascap  an  economic  advantage  and  economic 
control  beyond  that  granted  to  each  of  them  by  the 
copyright  law.  .  .  ." 

"At  the  outset,"  the  Judge  continued,  "It  may  be 
assumed  that  a  copyright  owner  of  music  may  have 
the  right  to  license  the  recording  of  his  composition 
on  a  film  and  also  the  exclusive  right  to  license  the 
performance  of  the  synchronized  composition  publicly 
for  profit.  It  would  seem  that  these  rights  are  separate 
and  independent  rights  under  the  copyright  law.  .  .  . 

"And  because  of  the  claimed  right  to  split  the 
licensing  of  the  recording  rights  and  performance 
rights,  plaintiffs  urge  that  the  asserted  extension  of 
their  copyright  is  merely  the  copyright  monopoly  which 
has  inured  to  them  because  of  the  advancement  in 
the  motion  picture  industry  which  has  inaugurated 
sound  films  and.  ... 

"It  is  pointed  out  that  any  individual  copyright 
owner  of  music  necessarily  obtains  a  potential  control 
over  motion  picture  films  if  a  producer  decides  to 
use  his  music  in  a  sound  film ;  that  is,  no  motion 
picture  exhibitor  can  exhibit  any  films  containing 
copyrighted  music  unless  he  pays  tribute  by  way  of 
a  license  fee  to  every  copyright  owner  of  music.  Thus 
it  is  argued  that  the  potential  power  of  the  copyright 
owner  over  the  copyrighted  films  ...  is  the  result  of 
the  monopoly  granted  by  the  copyright  law  and  is 
thrust  upon  the  copyright  owner  by  reason  of  the 
mechanical  arts  and  technique  employed  in  the  pro- 
duction of  sound  pictures. 

"But  if  it  be  assumed  that  the  act  of  an  individual 
copyright  owner  in  granting  an  individual  recording 
license  of  his  copyrighted  music  to  the  motion  picture 
producer  and  by  the  granting  of  performance  rights 
to  the  motion  picture  exhibitors  does  not  unlawfully 
extend  his  copyright  monopoly,  that  situation  is  not 
that  which  the  record  presents. 

"Here  the  plaintiffs  and  their  associates  have  wit- 
tingly or  unwittingly  adopted  a  method  and  plan  of 
licensing  the  recording  for  public  performance  of  their 
copyrighted  music  the  motion  picture  field  which  has 
bestowed  upon  them  a  monopoly  of  some  80  per  cent 
of  all  the  music  recorded  in  motion  picture  films. 

"By  placing  the  control  of  performance  rights  for 
motion  pictures  in  a  Society  maintained  by  them 
they  have  obtained  a  potential  economical  advantage 
which  far  exceeds  that  enjoyed  by  one  copyright 
owner.  The  power,  although  it  may  be  argued  it 
has  been  benevolently  exercised  in  the  past,  never- 
theless fully  exists.  Through  Ascap  these  plaintiffs 
and  their  associates,  by  a  refusal  to  license  or  by 
the  imposition  of  an  exorbitant  license  fee,  can  sound 
the  death  knell  of  every  motion  picture  theatre  in 
America.  .  .  • 

"Free  comoetition  among  the  members  of  Ascap  to 
license  individually  their  music  is  effectively  curbed, 
if  not  completely  ob'iterated,  by  the  scheme  of  opera- 
tion which  the  members  of  Ascap  have  adopted.  .  .  . 

"Equitable  relief,"  the  Judge  concluded  in  refusing 
injunctive  relief,  "is  prayed  for  to  restrain  the  defend- 
ants from  future  threatened  violation  of  plaintiffs'  copy- 
rights, as  well  as  damage  for  infringement.  Public 
interest  transcends  the  plaintiffs'  right  nnder  their  copy- 
rights and  where  the  granting  of  relief  sought  would 
serve  to  continue  the  unlawful  practices  here  condemned, 
it  sho"'''  be  withheld.  One  who  unlawfully  exceeds  his 
copyright  monopoly  and  violates  the  anti-trust  laws  is 
not  outside  the  pale  of  the  law,  but  when  the  court's  aid 
is  requested,  as  noted  herein,  the  granting  there  would 
tend  to  serve  the  plaintiffs  in  their  plan  and  scheme 
with  other  members  of  Ascap  to  extend  their  copy- 
right in  a  monopolistic  control  beyond  their  proper 
scope,  it  should  be  denied." 


Variety  Clubs  Hold  Mid- Year 
Meet;  Will  Honor  Marshall 


Members  and  leaders  of  the  Variety  Clubs 
International  had  gathered  in  Washington, 
D.  C,  this  Thursday  for  a  series  of  organiza- 
tion events  which  will  be  climaxed  Saturday 
night  with  the  Humanitarian  Award  banquet  at 
the  Hotel  Statler. 

The  events  got  off  Thursday  with  a  meeting 
on  the  Father  Flanagan  memorial  and  the  mid- 
year conference  of  the  Variety  Clubs,  Carter 
Barron  and  Nate  Golden,  committee  chairman 
of  the  Washington  Tent,  announced.  Other 
events  scheduled  were  a  dinner  tendered  In- 
ternational Chief  Barker  R.  J.  O'Donnell  by 
Richard  C.  Fowler  Thursday  and  a  discussion-  of 
the  problems  facing  the  Will  Rogers  Memorial 
Hospital  at  Saranac  Lake,  which  was  sched- 
uled for  Friday. 

Toppers  There 

Among  the  industry  top  figures  scheduled  to 
attend  the  meeting  and  the  banquet  were : 

Barney  Balaban,  Spyros  Skouras,  George  Skouras, 
William  White,  Leonard  Goldenson,  Charles  Reagan, 
William  Rodgers,  Abe  Montague,  Bob  Mochrie,  Ben 
Kalmenson,  Ned  Depinet,  Nate  Blumberg,  Abel  Green, 
Jack  Alicoate,  George  F.  Dembow,  Herman  Robbing, 
Si  Fabian,  Tom  Connors,  Jay  Emanuel,  George 
Schaefer,  William  Heineman,  James  Grainger,  Max 
Cohen,  Barret  McCormick,  J.  Robert  R'i;«n,  Joe 
Bemhard,  Sam  Shain,  Ned  Shugrue,  Dan  Michalove, 
Andy  Smith,  Eric  Johnston,  Martin  Quigley,  Bob 
Gfllham,  Arthur  Mayer,  Dave  Palfreyman,  Fred 
Schwartz,  Gael  Sullivan,  Earle  Sv?eigert  and  Max 
Youngstein. 

Variety  Club  delegates  and  tent  representatives  are 
as  follows:  Pittsburgh,  R.  Clifton  Daniel;  Cincinnati, 
Allan  Moritz;  Detroit,  Arthur  Robinson;  Buffalo, 
Dewey  Michaels;  Albany,  Neil  Hellman  and  Harry 
Lamont;  Indianapolis,  Sam  Switow;  Washington, 
Nate  Golden;  Minneapolis,  William  Elson;  Philadel- 
phia, Alfred  Davis;  Omaha,  M.  G.  Rogers;  Dallas, 
William  O'Donnell;  Dayton,  Roy  E.  Wells;  Mem- 
phis, Herbert  Kohn;  Atlanta,  Bill  Jenkins;  Boston, 
Murray  Weiss;  Charlotte,  J.  H.  Dillon;  Los  Angeles, 
W.  H.  Lollier;  Chicago,  Jack  Rose;  Grand  Rapids, 
Herbert  Boshoven;  Toronto,  J.  J.  Fit-'gibbons;  Mexico 
City,  Luis  Montes;  Toledo,  Jack  E.  Lykes;  New 
Haven,  Barney  Pitkin;  San  Francisco,  Jimmie  O'Neal; 
Miami,  George  Hoover;  Houston,  J.  P.  Goodwin. 

International  Officers  will  include:  R.  J.  O'Donnell, 
John  H.  Harris,  Marc  Wolf,  Jack  Beresin,  Chick 
Lewis,  Jimmie  Balmer,  Col.  William  McCraw  and  A. 
K.  Rowswell,  who  is  chairman  of  the  Humanitarian 
Award  Committee.  Other  members  of  the  Interna- 
tional Board  will  include  Irving  Mack,  Chicago;  H. 
H.  Everett,  Charlotte;  and  Dave  Bershon,  Los  An- 
geles, 

'49-er  Theme  to  Greet 
Variety  Convention 

California's  traditional  '49-niner  will  be  the 
theme-character  welcoming  Variety  members  to 
San  Francisco  next  May  when  delegates  gather 
for  the  annual  International  Variety  Club  Con- 
vention, according  to  Rotus  Harvey,  general 
chairman  of  sponsoring  Tent  32's  executive 
committee. 

Plans  were  launched  last  week  at  a  gathering 
of  more  than  100  northern  California  Variety 
members  when  committee  heads  were  selected 
and  program  schedules  decided  for  the  conven- 
tion. Use  of  the  '49er  prospector  as  symbol 
for  the  show  business  conclave  was  announced. 

Vast  entertainment  schedules  under  prepara- 


Fireworks! 

St.  Louis  drive-ins  "Battles  for  the 
Babies"  entered  a  new  phase  Labor  Day 
when  the  Manchester  Road  Drive-in 
near  that  city  came  out  with  a  special 
fireworks  display  for  the  occasion.  Prior 
to  that  Ronnie's  Drive-in  and  the  66- 
Park  drive-in  had  been  offering  free  pony 
rides  for  the  kids. 


tion  by  the  committeemen  include  a  complete 
western  rodeo  at  Pleasanton  Camp  Grounds 
and  a  surprise  spectacle  event  to  be  held  in 
San  Francisco's  famous  Opera  House. 

Working  with  Harvey  on  the  executive  com- 
mittee are  Abe  Blumenfeld,  chief  barker  and 
circuit  owner;  H.  I.  Tegtmeier,  B.  F.  Shearer 
Co.  executive;  J.  D.  Marpole,  National  Screen's 
local  head,  and  Roy  Cooper,  film  buyer,  Golden 
State  Circuit. 

Special  details  will  be  handled  through  the 
following  committees : 

Registration — Ben  Levin,  General  Theatrical  Co. ; 
Tran^>portation — Xed  Gdlanter,  MGM  publicist;  Raaio 
— Les  Mailoy  and  Wm.  Baldwin,  local  station  repre- 
sentatives; Arrangements — Guy  Chemey,  entertainer; 
Publicity — Cnaries  Shutt,  manager,  Teienews;  G.etters 
— Ralph  Ryan,  Theatrical  Electrical,  and  Nate  Blum- 
enfela,  circuitowner;  Tioub»e  bhooter — Walter  Cheno- 
weth,  manager,  Alexandria;  Heart  Fund  Exhibits — 
Neal  East,  Branch  manager.  Paramount;  Feature  Nite 
— Jay  Golden,  RKO  executive,  and  Ellis  Levey, 
owner,  'Teienews;  t>crap  Book — Gale  Santocomo,  tne- 
atrical  decorator;  Ladies — Sylvia  Levin,  General  The- 
atrual  Lo. ;  jouma» — irving  M.  Levin,  divisional  di- 
rector, S.F.  Theatres,  Inc.;  Decorating — R.  A.  Ekles 
and  William  David,  Vogue  Decorating  Studios; 
VIP's — Abe  Blumenfeld,  circuit  owner,  and  Jj.nes 
O'Neal,  tneatre  concessions;  Hotels — Clifton  Rey- 
nolds, local  hotel  representative;  Entertainment — Ken- 
neth Dailey  and  John  Dahlinger;  '49  Camp  Rodeo — 
J.  Harvey  and  R.  W.  Harvey,  Harvey  Amusement 
Co. ;  Printing — Matty  Mateo,  printer ;  Games — Sam 
Sobel,  Film  Classics  head,  and  Joe  Blumenfeld,  cir- 
cuit owner;  j?mance — Roy  Cooper;  Gifts — Leslie 
Jacobs,  theatre  broker,  and  Intormation — Dorothy 
Haley,  president.  Film  Girls  Colony. 

Mich.-Wis.  Allied  to  Meet 
Oct.  13-15  in  Milwaukee 

Theatre  divorcement  and  the  current  situa- 
tion involving  the  American  Society  of  Com- 
posers, Authors  and  Publishers,  were  scheduled 
to  be  the  principal  topics  before  the  annual 
convention  of  the  Independent  Theatre  Owners 
of  Vvisconsin  and  Upper  Michigan  (Allied) 
when  they  meet  at  the  Hotel  ischroeder  in 
Milwaukee,  Oct.  13-15,  Convention  Chairman 
Arnold  Brumm  said  this  week. 

brumm  aLo  announced  the  following  com- 
mittee and  committee  chairmen  appointees : 

Wiliam  L.  Ainsworth,  ITO  of  Wisconsin  and  Upper 
Miciugan,  president,  wno  also  functions  as  National 
Allied  president,  is  Ex-oificio  member  of  all  commit- 
tees; Arnold  Brumm,  North  Milwaukee,  is  convention 
chaiiman;  Haroid  Pearson,  Schofieid,  Wis.,  and  tla.ry 
Perlewitz,  Milwaukee,  co-chairmen ;  Ervin  Clumb, 
chairman,  publicity  committte,  with  publicity  co.ii- 
mitteemen,  Harold  Pearson,  George  Panka  and  James 
Gahagan. 

KUin-tioning  on  various  convention  committees  are: 
Entertainment — Chanes  Tiampe,  chairman,  Wm.  L. 
Ainsworth,  C.  W.  Kramer;  Program — Sig  Goldberg, 
chairman,  William  L,  Ainswort.i,  Harry  Perlewitz, 
Jonn  P.  Aoler,  r.  J,  Mr vViiliams ;  Dtto.ation — Olii-er 
Trampe,  chairman,  Ray  Trampe,  Larry  Kelly;  Reserva- 
tions— Harry  Penewicz,  cuaiiman,  riaroia  Pearson; 
Convention  Book  and  Displays — C.  W.  K.  aeraer, 
chairman,  A.  Provinzano;  Registration — Edw.  John- 
son, chairman,  Wm.  Pierce;  Scigeants-At-Arms — L.  V. 
Bergtold,  Floyd  Albeit;  Reception — F.  J.  McWiihams, 
chai.man,  trie  Brown,  Maik  Mo. gan,  nrnold  Brumm, 
Chailes  "Trampe,  William  L.  Ainsworth,  C.  W.  K.aem- 
er,  Sig  Goldbe-g,  John  P.  Adler,  George  Panka,  Helen 
Hanke;  Ticket — Harold  Pearson,  chairman,  Charles 
W.  Trampe,  F.  J.  McWilliams,  George  Panka,  Mark 
Morgan,  Russ  Leddy,  Howard  G.eason,  Eawaid  John- 
son, William  Pierce,  L.  Husten,  Harry  Perlewitz, 
Helen  Hanke,  Fred  Krueger,  L.  Kelly;  Ladies'  Com- 
mittee— Helen  Hanke,  chairman,  Abbie  Silliman,  Eve- 
lyn Gutenberg,  Henrietta  Eckhardt,  Donna  Borchert, 
Lucile  Fowler,  Mrs.  John  P.  Adler,  Florence  Brumm, 
Ellen  Kiamer,  Rita  Goldberg,  Ruth  Brown,  Ann  Mor- 
gan, Dolla  Langheinrich,  Mrs.  George  Panka. 


Golden  Buys  Book  on  Russia 

Edward  Golden  has  bought  screen  rights  to 
"As  We  See  Russia,"  a  compendium  of  articles 
on  the  U.S.S.R.  by  25  foreign  correspondents 
who  served  "behind  the  iron  curtain."  Golden, 
in  a  brief  address,  said  the  picture  would  be 
produced  this  year. 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


Lower  Rentals  Tax 

The  11  per  cent  Vancouver,  B.  C, 
tax  rate  on  rentals  has  been  lowered  to 
nine  per  cent,  the  former  rate  having 
met  with  vigorous  opposition.  Cutting 
the  rate  to  nine  psr  cent  will  mean  a 
big  saving  to  the  two  major  circuits, 
Famous  Flayers  Canadian  and  Odeon 
Theatres  of  Canada,  which  operate  33 
theatres  in  Vancouver  City. 


Companies  Firm 
On  Red  Affidavits 

Both  the  Screen  Office  and  Professional  Em- 
ployes Guild  and  the  Screen  Publicists  Guild 
were  running  against  a  wall  of  firm  opposition 
on  the  part  of  major  film  exchanges  this  week 
over  renewing  any  home  office  contracts  until 
the  local  units,  members  of  the  CIO,  comply 
with  the  Taft-Hartley  Act  provisions  requiring 
filing  of  affidavits  declaring  that  their  officers 
are  not  Communists. 

Contract  for  the  publicists  which  cover  all 
home  offices,  expires  Sept.  26.  Contract  for 
the  Screen  Office  Employes,  which  covers  all 
home  offices  but  Universal  and  Warner  Bros.. 
expires  Sept.  27. 

Both  unions  have  refused  to  comply  with  the 
non-Communist  affidavit  and  the  Screen  Office 
Employes  advised  the  majors: 

".  .  .  we  regard  your  letters  as  an  inter- 
ference in  our  American  and  democratic  right  to 
decide  our  own  affairs  in  our  own  organization. 
SOPEG  membership  democratically  voted  over 
three  to  one  against  complying  with  the  volun- 
tary provisions  of  the  Taft-Hartley  Act." 

The  majors  have  taken  the  position  that  the> 
are  complying  with  the  law,  so  advising  their 
employes,  who  in  one  or  two  instances,  have 
called  upon  executives  in  a  body  during  working 
hours. 

Strike? 

Street  talk  that  both  unions  would  resort  to 
a  strike  after  their  contracts  have  expired  or 
would  consider  that  the  companies  would  lock 
them  out,  was  scoffed  at  in  at  least  one  official 
source,  where  a  Publicists'  spokesman  said  that 
there  was  no  reason  why  work  should  not 
continue.  He  pointed  out  that  the  publicists 
had  not  taken  a  strike  vote  and  that  until  the 
membership  so  acted,  a  strike  was  unlikely.  He 
also  declared  that  if  SOPEG  took  such  action, 
it  would  undoubtedly  advise  the  Publicists  and 
pointed  out  that  the  latter  body  had  worked 
without  contracts  before  during  1941  while  ne- 
gotiating the  first  contract  which  was  signed 
in  1942. 


AFM,  Independents 
Reach  Studio  Music  Poet 

The  Society  of  Independent  Motion  Picture 
Producers,  the  Independent  Motion  Picture 
Producers  Association  and  Eagle  Lion  this 
week  reached  an  agreement  with  the  American 
Federation  of  Musicians  for  one  year,  calling 
for  unchanged  scales  and  minimum  number  of 
men.  It  is  for  one  year  retroactive  to  Sept.  1, 
1948. 


Proiiiable  but  Messy 

Theatres  of  Vancouver,  B.  C,  are  find- 
ing their  new  line  of  chocolate-covered 
ice  cream  bars  profitable,  but  messy  from 
a  cleanliness  point  of  view.  Floors  and 
seats,  especially,  are  littered  and  stained, 
while  many  patrons  have  complained  of 
ruined  clothes. 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948  13 

Selling-  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising.  Publicity  and  Exploitation 


Maybe  You  Can  Help  Him  Out 

Manager  Sam  W.  Lawrie  who  operates  the  Gem  Theatre  at  Fairview,  Alberta, 
Canada,  writes  that  he  has  a  problem  in  keeping  fast-thinking  patrons  from  making 
for  the  exits  as  soon  as  they  guess  the  end  of  a  feature  film.  Ihis  exodus  naturally 
annoys  the  others  who  want  to  sit  through  the  clinch. 

Mr.  Lawrie  wonders  whether  other  I.M.P.S.  members  are  having  this  problem  and 
how  they  are  meeting  it. 

I.M.P.S.  Clinic 

Outlines  for  ^New  Season^  Drives 


I.M.P.S.  Member  Report 

'Do  Something  For  Every 
Show'  Exploitation  Code 

I.M.P.S.  Memember  A.  M.  Sullivan,  Jr., 
Lucas  Theatre,  Savannah,  Ga.,  practices  that 
golden  rule  of  showmanship :  Do  Something 
Different  If  Possible,  But  Do  Something  for 
Every  Picture. 

Sullivan,  whose  ambition  is  to  be  an  exploita- 
tion manager,  apparently  has  developed  all 
avenues  of  approach  to  potent  exploitation  by 
cultivation  of  the  cooperative  spirit  on  the  part 
of  merchants  and  newspapers  in  Savannah.  This 
is  a  conclusion  based  on  examples  of  campaigns 
recently  used  with  a  wide  variety  of  feature 
subjects.  It  appears  to  be  a  very  important 
factor  in  the  way  be  injected  variety  into  his 
recent  campaigns. 

Some  of  the  activities  connected  with  Sulli- 
van's campaigns  follow : 

For  "Mr.  Blandings  Builds  His  Dream 
House,"  there  was  a  double  truck  in  the  Savan- 
nah Evening  Press.  Twelve  local  concerns  paid 
for  the  space  on  the  left-hand  page  which 
gave  top  display  billing  to  the  title  in  a  layout 
featuring  the  design  of  a  house  above  which 
were  closeups  of  Gary  Grant  and  Myrna  Loy. 
The  right-hand  page  carried  the  playdates  and 
names  of  the  Lucas  and  Victory  Theatres,  with 
four  one-quarter  page  spaces,  one  of  which  was 
paid  for  by  the  theatres.  A  window  display  of 
G.E.  electrical  appliances  with  blue  prints  of 
the  "Blandings  House"  and  billing  for  the  pic- 
ture combined  with  a  lobby  display  of  G.E. 
refrigerator,  stove,  and  deep  freeze  box  to 
further  the  interests  of  both  the  picture  and 
the  cooperating  merchant.  (The  dealer  is  said 
to  have  booked  25  orders  for  electric  boxes  as 
a  result  of  the  tieup.) 

In  selling  "Sitting  Pretty"  to  Savannah,  Sulli- 
van used  ballyhoo  and  merchant  cooperation 
(Continued  on  Page  14) 


I.M.P.S.  Member  Report 

Puts  Didy  Twist  on  Paper 
Napkins  for  Novelty  Idea 

G.  G.  WALLER,  manager  of  the  Prairie 
Theatre,  in  Sun  Prairie,  Wisconsin,  thought  up 
a  novel  throwaway  for  exploiting  "Sitting 
Pretty."  Deciding  to  play  up  the  timely  angle 
of  the  difficulty  of  getting  baby-sitters,  he  pro- 
moted 1,000  paper  napkins  and  safety  pins  from 
the  local  Dime  Store.  These  his  own  theatre 
employes  folded  in  the  shape  of  a  diaper, 
with  a  small  safety  pin  holding  each  one. 
Cooperative  copy  advertised  the  store  on  the 
back  and  his  blurb  inside  read :  "Are  you 
Having  Trouble  getting  Baby-Sitters  ?  For  a 
solution  to  your  problem  and  for  a  wonderful 
time,  see  'Sitting  Pretty'  at  the  Prairie  The- 
atre." 

For  only  the  price  of  printing  he  was  able 
to  distribute  these  all  over  town — and  especially 
in  the  cars  parked  outside  of  schools  for  com- 
mencement exercises. 

Because  the  throw-away  was  a  gag  in  the 
tone  of  the  picture,  it  was  remembered,  chuckles 
were  anticipated  and  the  box-office  got  the 
benefit  of  a  lot  of  good-humored  word-of-mouth 
advertising  to  boot. 


{Adding  to  the  roundup  of  I.M.P.S.  experience 
in  staging  campaigns  to  build  attendance  during 
the  fall  and  winter,  is  the  folloufing  comment 
on  general  outlines  of  exploitation  practiced  at 
theatres  in  various  classifications  and  areas 
around  the  country.  This  concludes  general 
discussion  of  the  subject  of  Fall  Campaigns  in 
the  I.M.P.S.  Clinic.) 

REED  WHATLEY,  Showboat  and  Ora, 
Freeport,  Texas:  "Back  to  School  and  Hit 
Parade  Week"  forms  the  theme  of  our  new 
season  opening  campaign.  A  local  shop  pre- 
sents a  style  show  on  one  night  during  the 
week,  and  from  one  to  four  merchants  sponsor 
a  free  kiddie  show  on  Saturday  morning  with 
free  souvenirs  for  the  youngsters  attending. 
Newspaper  advertising  is  increased  100  per  cent 
and  slogan  is  featured  in  all  such  ads,  as  well 
as  in  programs.  Screen  trailers  are  used,  but 
since  our  weekly  newspapers  aren't  too  active 
in  affairs  of  this  sort  there  is  little  publicity 
from  that  direction.  We  feature  our  service 
as  an  institutional  angle. 

WALTER  L.  MORRIS,  Pike  and  Lee 
Theatres,  Knoxville,  Tenn.:  "Greater  Movie 
Season"  or  "Harvest  of  Hits"  campaigns  are 
used  with  the  theatres  themselves  carrying  the 
bulk  of  the  ballyhoo  for  the  event.  Local  papers 
are  tight  on  publicity  and  our  merchant  co- 
operation annually  concentrates  on  the  Christ- 
mas and  New  Year's  campaigns  for  goodwill 
greetings.  Special  trailers,  slogan  in  newspaper 
ads — space  is  not  increased — and  efforts  to  in- 
terest students  (university  is  nearby)  in  spe- 
cial class  films  are  main  elements  developed  in 
the  campaign. 

GUY  B.  AMIS,  Princess,  Lexington, 
Tenn.:  "Fall  Festival  of  Hits"  campaign  is 
regularly  used.  For  this  there  is  a  50  per  cent 
increase  in  newspaper  space,  special  trailers  and 
heralds,  and  sometimes  I  use  a  personalized 
trailer   billing   the    titles   of    special  pictures 


/\le*t  Week! 

SECOND  ROLL  CALL 
LM.P.S.  MEMBERS 

Liiting  names  and  addresses  of  theatre- 
men  whose  applications  have  been  filed 
between  the  period  July  29  and  Sep- 
tember IS.  (First  Roll  Call,  published 
July  31,  listed  members  as  of  July  28.) 

I.M.P.S.  Members  are  Showmen  of  Distinction 


booked  for  future  showing.  We  get  a  news- 
paper publicity  break;  the  editor  and  pub- 
lisher of  the  paper  is  my  friend.  The  campaign 
is  directed  at  all  classes. 

W.  BYRON  JONES,  JR.,  Cameo,  Bristol, 
Va.:  Schools  and  colleges  (we  have  two  girl 
colleges  and  one  co-ed)  are  the  main  objective 
of  new  season  campaigns  here.  We  have  a 
"coming"  attraction  board  on  which  we  list 
about  10  forthcoming  features.  The  local  de- 
partment store  and  the  schools  go  along  on  the 
special  kiddie  shows  featuring  pictures  from 
the  Children's  Film  Library. 

HOWARD  FEIGLEY,  Rivoli,  Toledo. 
Ohio:  "Greater  Movie  Season"  is  exploited 
for  appeal  to  the  general  public  rather  than  any 
group  or  class.  It  is  a  theatre  effort  with  spe- 
cial trailers  and  Filmack  trailerettes  used  as 
the  main  item  of  selling.  No  extra  newspaper 
budget  is  set  up. 

RAY  SCHMIDT,  Community  Theatre, 
Tuckerton,  N.  J.:  We  put  on  an  annual 
"Fall  Roundup"  campaign,  using  trailers,  in- 
creased newspaper  space — in  which  the  slogan 
is  used — and  making  the  approach  mainly  to 
high  school  students ;  for  they  are  the  near- 
future  adult  patrons.  Safety  is  stressed  as  an 
institutional  factor. 


I.M.P.S.  Member  Report 

Merchant  Give-Aways 
Spur  Kiddie  Attendance 

SAM  HEBSCHER,  Savoy  Theatre,  On- 
tario, has  found  children's  matinees  a  well- 
paying  effort,  particularly  if  the  shows  can  bt 
tied  up  with  merchants  for  giveaways.  One  of 
his  recent  matinees  brought  a  big  turnout  for 
the  1,000  "scribblers"  supplied  by  a  local  book 
store  at  no  cost  to  the  Savoy.  At  a  later  date 
a  tieup  resulted  in  distribution  of  500  sundaes, 
free,  to  that  many  youthful  patrons. 

There's  an  interesting  and  shrewd  angle  to 
Hebscher's  handling  of  this  distribution  of  the 
confection  supplied  by  an  ice  cream  and  a 
flavor  manufacturer.  "In  order  not  to  interfere 
with  our  candy  sales,"  he  reports,  "and  to  make 
sure  the  first  500  to  come  actually  received  the 
sundaes  (for  that  was  the  promise)  we  dis- 
tributed the  sundaes  as  the  children  left  the 
theatre.  How  did  we  know  who  the  first  500 
were?  Well,  the  sundae  is  made  up  of  a  tin  of 
topping  (flavor)  and  an  ice  cream  cup.  The 
first  503  entering  the  theatre  received  the  tin 
of  topping  and  the  cups  of  ice  cream  were 
handed  only  to  those  possessing  the  tins  as  the 
children  filed  out." 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


2-Day  Campaign  Effort  Sends  ^Urubu' 
Business  Soaring  at  4  L.  A.  Theatres 


The  success  oi  "Urubu"  in  its  fir  t  showings 
at  the  four  Music  Halls  in  Los  Angeles  was  no 
fluke.  Despite  the  fact  that  the  jungle  film 
was  booked  into  the  theatres  on  only  two  days' 
notice,  public  response  was  only  slightly  less 
than  terrific.  Backed  by  an  all-out  exploitation 
campaign  which  utilized  all  the  natural  fear- 
some phenomena  predominant  in  the  film,  the 
United  Artists  offering  did  so  well  that  a  sec- 
ond week  was  necessary  at  all  four  theatres. 

The"  importance  to  exhibitors  of  this  exploita- 
tion campaign  cannot  be  minimized.  It  proves 
conclusively  that,  given  the  right  merchandi  e, 
any  showman  worthy  of  the  name  can  augment 
his  grosses.  It  proves,  too,  that  no  time-con- 
suming publicity  and  exploitation  campaign  is 
absolutely  necessary  to  attain  saturation  pene- 
tration in  any  particular  area. 

When  George  Breakston  and  Yorke  Coplen 
who,  with  Philip  Krasne,  co-produced  the  film, 
were  notified  that  their  picture  was  to  go  into 
the  Music  Halls  on  only  two  days'  notice,  they 
rolled  up  their  sleeves  and  went  to  work.  To- 
gether with  the  theatres'  manager.  Cliff  Giess- 
man,  the  two  enterprising  entrepreneurs  who 
directed,  photographed  and  starred  in  the  film 
as  well  as  produced  it,  err  blazoned  the  entire 
marquee  and  theatre  lobby  with  scenes  of 
heroic  proportions  from  the  film.  Next,  a  6  foot 
5  inch  310  lb.  native  was  hired  to  get  the 
"Urubu"  message  across  to  the  public.  Dressed 
in  the  traditional  garb  of  the  Matto  Grosso 
Indian,  this  man  mountain  proved  an  entire 
exploitation  campaign  in  himself.  Visiting  news- 
paper, radio  and  magazine  editors  he  grabbed 
off  more  valuable  space  than  any  two  publicity 
agents  could  dare  dream  was   possible.  The 


total  result,  if  measured  in  newspaper  linage 
and  radio  breaks  would  have  done  justice  to 
any  "A"  production  from  a  major  company. 

The  resultant  payoff  in  box-office  receipts 
was  and  is  the  best  answer  for  greater  ex- 
ploitation efforts. 


NATIVE  IS  EXPLOITATION  CAMPAIGN  IN  HIMSELF.  Working  with  Cliff  Giess- 
man,  manager  of  the  four  Music  Halls  in  Los  Angeles,  George  Breakston  and  Yorke 
Coplen  who,  with  Philip  Krasne,  co-produced  "Urubu,"  hired  a  six-foot  five,  310-pound  native 
to  get  across  the  Urubu  message  in  tne  campaign  for  the  first  showings  of  the  film  at  the 
four  theatres.  The  ballyhoo  man  was  an  exploitation  campaign  in  himself  as  he  (top  photo) 
entertained  local  children  in  his  tour  of  the  city,  visited  the  famous  Brown  Derby  (second 
photo  from  top)  where  he  was  surrounded  by  citizens,  took  over  the  typewriter  from  Los 
Angeles  Times  Drama  Editor  Edwin  achallert  (bottom,  right),  and  as  he  stood  in  front 
of  the  theatres  to  add  realism  to  the  already  atmospheric  facade  displays   (bottom,  left). 


I.M.P.S.  Member  Report 

'Do  Something  For  Every 
Show'  Exploitation  Code 

(Continued  from  Page  13) 
effectively  for  a  store  window  display  of  radios 
and  ekctric  fans.  The  street  stunt  ballyhooed 
"Sitting  Pretty"  as  "The  Funniest  Picture  of 
the  Year,"  with  that  message  conveyed  by  a 
sandwich  sign  across  the  shoulders  of  a  young 
man  pushing  a  baby  carriage  in  which  another 
young  fellow,  clad  in  night  gown  and  baby  cap 


reclined.  The  ballyhoo  for  "Mother  Wore 
Tights"  depended  upon  similar  novelty.  A  girl 
wearing  a  diaphanous  raincoat  over  swim  togs 
carried  a  sign  with  the  billing  for  tht  Bett> 
Grable  picture. 

Special  events  Sullivan  used  included  a 
"Spring  Festival  of  Hits,"  and  midnight  "hor- 
ror show"  for  Halloween.  Last  year  a  character 
wearing  a  Karloff  "monster"  makeup,  carried 
a  sign  about  town  to  acquaint  people  with  the 
time,  place  and  date  well  in  advance  of  the 
event. 


Here  of  Last! 

Theatremen  bowed  from  the  waist  and 
murmured  a  prayer  or  two  of  thanks 
this  week  for  Charles  Schlalfer  and  his 
20th  Century-Fox  advertising  and  pub- 
licity department  as  they  received  their 
first  copies  of  an  easier-to-handle,  easier- 
to-work-from  pressbook.  Introduced  in 
connection  with  "Luck  of  the  Irish,"  the 
new  selling  manual  is  of  legal  folder  size 
for  convenience  in  handling  and  filing. 
Art  treatment  is  simplified,  stories  are 
individualized  and  separated  by  guide 
lines  for  easy  scissoring,  exploitation  sug- 
gestions are  cross-indexed  and  set  up  as 
a  card  file,  scene  cuts  are  grouped  on  a 
single  page,  and  the  ad  section  is  a 
separate  unit  in  itself.  Unlike  the  former 
24-sheet-size  pressbooks,  this  new  style 
can  be  handled  by  one  person,  with  no 
need  for  assistant  handlers. 


I  M.P.S.  Member  Report 

Title  Keys  Campaign 
Foi  'A  Date  With  Judy' 

ROBERT  A.  HYNES,  manager,  Missouri, 
St.  Joseph,  Mo.,  found  enough  action  in  the 
word  "date"  in  "A  Date  With  Judy"  to  develop 
a  ten-point  campaign  around  that  one  item. 
There  were  three  of  these  points,  however, 
that  really  did  the  trick  in  arousing  St.  Joseph 
citizens  to  action  in  patronizing  the  box-office 
for  the  engagem;nt  of  the  MGM  picture. 

The  highlights  were :  safety  posters  displayed 
on  400  street  and  traffic  light  poles — despite  a 
city  ordinance  prohibit  ng  any  such  posting. 
The  rule  against  posting  did  not  stop  Bob 
Hynes.  He  made  his  stunt  make  authorities 
like  the  idea  of  permitting  the  posting.  This 
was  by  the  simple  device  of  hooking  up  the 
title  of  the  picture  with  a  safety  warning.  His 
copy  read :  "Make  a  Date  With  Judy,  But  Don't 
Make  a  Date  With  Death — Drive  Carefully, 
Walk  Safely." 

Another  stunt  that  ran  the  posters  a  close 
second  was  the  small  card,  reading  "Dial  4-1225 
(the  theatre  phone  number,  of  course)  for 
'A  Date  With  Judy'."  These  were  attached  to 
public  phones  in  stores  and  business  places. 
The  third  showmanship  item  was  a  business 
booster  used  on  opening  day.  It  consisted  of  dis- 
tribution by  usherettes  at  busy  street  intersec- 
tions of  small  envelopes  containing  a  real  date — 
the  fruit,  you  know — and  a  card  reading :  "We 
hope  you'll  enjoy  this  date  and  for  a  real  en- 
tertainment date  see  'A  Date  With  Judy'  now 
showing  at  the  Missouri  Theatre." 

Hynes  modestly  volunteers  that  all  of  these 
stunts  were  mere  variations  of  ideas  he  and 
many  others  have  used  several  times  in  the  past. 
But  this  point  adds  to  rather  than  detracts  from 
the  campaign  by  which  he  stirred  up  enough 
interest  to  attract  a  record  crowd  to  see  "A 
Date  With  Judy." 


Lawyer's  Opinions 

The  opinions  of  Hartford,  Conn.,  lawyers  on 
the  legal  patterns  followed  in  Selznick's  "The 
Paradine  Case"  served  as  special  newspaper 
breaks  for  Jim  McCarthy,  manager  of  the 
Strand  Theatre,  Hartford.— HFD. 


Jeffrey  Quits  Eagle  Lion 

Arthur  Jeffrey  has  resigned  as  exploitation 
manager  of  Eagle  Lion,  the  company  announced 
this  week.  No  successor  has  as  yet  been  ap- 
pointed. 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


15 


GRIST  foi  the 
SHOWMANSHIP  MILL 


A  nationwide  contest  to  find  the  girl  in 
America  whose  beauty  and  figure  measurements 
most  closely  resemble  those  of  the  famed  Ana- 
tolian Venus  featured  in  Universal-Internation- 
al's "One  Touch  of  Venus,"  is  being  conducted 
by  Venus  Foundations,  Inc.,  one  of  the  nation's 
leading  manufacturers  of  ladies'  undergarments, 
in  conjunction  with  key  city  openings  of  the 
U-I  picture.  The  girl,  who  will  be  selected 
through  local  contests  conducted  in  key  cities  by 
leading  department  stores,  will  be  crowned 
"Miss  American  Venus,"  and  will  receive  a 
$1,000  first  prize  and  a  free  trip  to  Hollywood. 
Local  contests  are  being  backed  by  newspaper 
advertising  and  extensive  promotions  with  pro- 
vision being  made  by  the  local  exhibitors  play- 
ing "One  Touch  of  Venus,"  to  participate  in 
the  contest.  Cities  where  the  local  contests  are 
to  be  conducted  include,  Cincinnati,  Cleveland, 
Pittsburgh,  Philadelphia,  Detroit,  New  York, 
St.  Louis,  Minneapolis,  Milwaukee,  Baltimore, 
Chicago,  Indianapolis,  Los  Angeles,  Atlanta, 
Portland,  Houston,  Buffalo,  Charlotte,  San 
.A.ntonio,  Spokane,  Dayton,  St.  Paul,  Toledo, 
Richmond,  Bridgeport,  Hartford,  Omaha,  Dav- 
enport, Akron,  Knoxville,  Little  Rock  and 
others. 

Having  shown  the  football  feats  of  the  Los 
Angeles  Rams,  young  amateurs,  in  his  short, 
"Pigskin  Skill,"  Producer  Pete  Smith  sponsored 
a  football  kicking  and  passing  contest  held  by 
the  Los  Angeles  Times,  in  conjunction  with  the 
Rams,  for  m.enrbers  of  the  Times  Boys  Club 
at  Loyola.  Alfonso  Griego,  aged  14,  was  the 
kicking  champ ;  his  brother  Edward  won  the 
junior  division  passing  contest.  Aside  from 
awarding  engraved  trophies  to  the  best  passer 
and  kicker  in  the  senior  division  of  the  Rams, 
Smith  presented  the  junior  champs  white  offi- 
cial footballs  autographed  by  all  MGM  stars. 

*  *  * 

Al  Zimbalist,  ad-publicity  chief  of  Film  Class- 
ics, was  in  Chicago  this  week  supervising  a 
broad  carrpaign  for  "Sofia — City  of  Intrigue," 
which  was  to  have  its  midwestern  premiere 
Friday  (17)  at  the  B&K  Apollo  Theatre.  Zim- 
balist worked  with  Eill  Hollander,  B&K  circuit 
advertising  chief,  on  expansive  newspaper  ads 
and  tieups,  and  arranged  a  reception  for  Gene 
Raymond  and  Patricia  Morison,  stars  of  the 
picture,  who  were  slated  to  be  on  hand  for  the 
premiere. 

*  *  * 

Columbia's  tieup  with  the  Fuller  Brush  Com- 
pany, whereby  "The  Fuller  Brush  Man"  has 
had  the  benefit  of  the  manufacturer's  coopera- 
tion for  exploitation  in  first-run  situations,  will 
continue  to  be  made  available  to  exhibitors  in 
the  smallest  situations,  it  was  announced  this 
week. 

*  *  * 

RKO  Radio  is  starting  a  large  scale  advertis- 
ing campaign  on  "Station  West"  with  the  Sep- 
tember 25  issue  of  the  Saturday  Evening  Post. 
This  will  be  followed  with  full  page  ads  in 
Life  and  Look  plus  extensive  fan  magazine 
coverage.  Color  Comic  sections  will  also  be  used 
in  the  schedule. 

Victor  Volmar,  foreign  publicity  manager  for 
.Vlonogram,  arrived  in  Hollywood  over  the 
weekend  from  his  headquarters  in  New  York, 
for  conferences  with  Louis  S.  Lifton,  publicity 
director. 


'ROPE'-CONSCIOUS.  Advance  campaign 
on  Warners'  release  of  Alfred  Hitchcock's 
"Rope"  began  six  weeks  ahead  of  playdate 
at  Paramount's  St.  Francis  Theatre,  San 
Francisco.  To  make  every  patron  "Rope"- 
conscious,  the  management  has  devised  small 
attractive  cards,  combined  with  short  lengths 
of  sash  cord,  at  very  little  expense.  (The 
cashier  is  wearing  one.)  Note  also  the 
larger  size  on  either  side  of  box-office  win- 
dow. 


Nat'l  Tieups  Woik  foi 
LA.  'Ruth'  Campaign 

More  than  4,0OD  displays  were  set  in  the 
Los  Angeles  area  in  connection  with  the  open- 
ing of  Roy  Del  Ruth's  Allied  Artists  produc- 
tion, "The  Babe  Ruth  Story"  at  Warners' 
Hollywood,  Downtown  and  Wiltern  theatres. 

The  Cigar  Institute  of  America  distributed 
500  posters  to  distributors ;  Chesterfield  put 
up  2,500  posters  featuring  William  Bendix ; 
General  Electric  placed  window  displays  in  90 
local  music  and  radio  stores ;  41  Ford  dealers 
in  the  southern  California  area  prominently 
displayed  one-sheets  tieirg-in  with  the  picture. 

Hollywood  Pacific  Electric  trolleys  carried 
seven-foot  banners  announcing  the  opening ; 
Royal  Crown  distributed  200  posters  to  its  out- 
lets ;  Birds  Eye  displays  were  featured  in  more 
than  80  grocery  stores ;  Spalding  Bros,  deco- 
rated 12  windows  in  major  department  stores; 
Reliance  Manufacturing  Co.  is  featuring  dis- 
plays with  Bendix  in  its  Big  Yank  shirt 
campaign  in  major  clothing  stores.  Four  hun- 
dred book,  drug  and  department  stores  are 
plugging  the  new  2S-cent  edition  of  "The  Babe 
Ruth  Story." 

Cooperative  ads  in  Los  Angeles  newspapers 
included  Rexall  Drug  Co.,  General  Electric,  Lux, 
Big  Yank  Shirts  and  Birds  Eye. 


Stunts,  Radio,  Tieups 
Aid  'Moonrise'  Premiere 

Radio,  stunts,  tieups  and  newspaper  adver- 
tising high.ighted  the  exploitation  campaign  for 
the  world  premiere  of  Republic's  "Mocnrise" 
at  the  Paramount  Hollywood  and  Downtown 
theatres  last  weei<. 

Radio  came  in  for  a  heavy  share  of  plugs 
with  singer  David  Street  from  the  cast  making 
the  rounds  of  the  town  for  11  guest  radio  ap- 
pearances irx  four  days  preceding  the  opening. 
The  picture  was  mentioned  on  several  other 
programs,  and  Theodore  Strauss,  author  of  the 
novel,  gue  ted  on  "Meet  the  Author,"  while 
Street,  William  Lava,  musical  conductor,  and 
Composer  riarry  Tobias  hit  every  disc  jockey 
show  on  the  air. 

In  the  exploitation  field  arrangements  were 
made  to  make  Allyn  Joslyn  an  honorary  deputy 
sherif¥  of  Los  Angeles  County  because  of  his 
portrayal  of  the  sheriff  in  the  picture ;  200 
banners  were  posted  on  all  F.  E.  red  cars  which 
traverse  throughout  Los  Angeles  county ;  25 
book  windows  were  set  throughout  town;  50 
important  music  stores  were  covered  w.th  spe- 
cial streamers ;  Thrifty  Drug,  largest  chain, 
featured  Gail  Russell  in  a  full-page  cosmetic 
ad  in  all  local  papers ;  Dane  Clark  and  pro- 
ducer Charles  Haas  were  interviewed  by  im- 
portant local  movie  editors ;  the  Hollywood 
Citizen-Neivs  carried  a  special  picture  preview 
in  advance;  full  page  color  picture  of  Gail 
Russell  in  the  Herald-Express  and  300  six- 
sheets  posted  throughout  town. 

A  special  ad  campaign  was  prepared  for 
Negro  newspapers  because  of  the  portrayal  of 
Rex  Ingram,  top  colored  actor. 


'Joan  of  Arc'  Premiere 
Nov.  1 1  at  Victoria 

Sierra  Pictures'  "Joan  of  Arc,"  an  RKO 
Radio  release,  will  have  its  world  premiere 
at  the  Victoria  Theatre,  New  York,  on  Armistice 
Day,  it  was  announced  this  week. 

The  Victoria  is  at  present  in  process  of  com- 
plete reconstruction  and  will  be  virtually  a  new 
showplace  when  it  reopens  with  the  Technicolor 
production  starring  Ingrid  Bergman. 


Showmanship  Awards 

RKO  "Stunt  of  the  Month"  Showmanship 
awards  for  August,  and  accompanying  checks, 
went  to  Leon  Kelmer,  manager  of  the  RKO 
Albse  Theatre,  Brooklyn,  and  William  J.  Weag- 
ly,  manager  of  the  RKO  Orpheum  Theatre, 
Sioux  City,  Iowa. 


'Red  River'  at  Capitol 

Howard  Hawks'  "Red  River,"  will  open  Sept.. 
30  at  the  Capital  in  New  York. 


Chicago  Premieres 

With  local  excitement  kept  high  by  a  ci^y- 
wide  exploitation  campaign  by  the  staff  of  B  &  K 
Publicity  Director  Bill  Hollander  and  Eagle 
Lion  Exploiteer  Leon  Brandt,,  "The  Olympic 
Games  of  1948,"  official  full-length  Technicolor 
feature  released  by  Eagle  Lion,  was  premiered 
last  Friday  at  Chicago's  Apollo  Theatre. 

The  print,  which  arrived  in  Chicago  less 
than  24  hours  after  leaving  London  via  special 
American  Airlines  plane,  was  turned  over  to 
local  members  of  the  United  States  Olympic 
Team,  who  hosted  a  special  screening  attended 
by  officials  and  members  of  the  Olympic  Team, 
AAU  and  local  athletic  clubs,  leading  Chicago 
area  exhibitors,  newspaper  sports  editors,  crit- 
ics, reporters,  wire  services  and  others. 


^Olympic  Games^ 

The  exploitation  campaign  included  a  tieup 
with  nine  top-ranking  radio  programs  which 
interviewed  local  athletes  who  had  seen  the 
film ;  still  displays  in  windows  and  on  counters 
of  all  sporting  goods  and  department  stores ; 
direct  mail  to  all  local  colleges,  schools  and  ath- 
letic clubs ;  all  Olympic  team  members  in  the 
Chicago  area  present  at  the  theatre  to  auto- 
graph their  pictures  in  the  lobby ;  tieup  with  the 
local  saddle  club,  which  furnished  most  of  the 
members  of  the  1936  American  Olympic  Riding 
Team,  to  have  its  membership  of  1,400  attend 
the  film  as  a  body ;  and  a  sensational  theatre 
front  built  of  a  montage  of  newspaper  head- 
lines and  art  of  the  Olympic  Games,  with  a 
replica  of  the  Olympic  flame  out  front. 


BE  RUTH 


BIGGEST  GROSS  OF  THE 
ENTIRE  YEAR  AT  B&K's 
STATE-LAKE,  CHICAGO! 


NEAR  ALL-TIME  RECORD  IN  BALTIMORE 
AT  THE  TOWN  THEATRE !  4  SOCK  WEEKS ! 


TOPS  THE  TOWN  IN  PHILADELPHIA  AT 
WARNER'S  HUGE  MASTBAUM!  3  WEEKS! 


BUSINESS! 


LONGEST-RUNNING  HIT 
ON  BROADWAY!  8th  BIG 
WEEK  AT  THE  ASTOR! 


BOSTON'S  BIGGEST  HIT!  SENSATIONAL 
AT  RKO  MEMORIAL  FOR  3  BIG  WEEKS! 

SMASH  2nd  WEEKS  KANSAS  CITY,  OMAHA, 
HARTFORD,  MINNEAPOLIS,  DES  MOINES! 


rith 


SAM  LEVENE  •  WILLIAM  FRAWLEY  •  GERTRUDE 


NIESEN-MAnBRIGGS-ZsmOYOEL  RUTH 


ASSOCIATE  PROOUCtR 


JOE  KAUFMAN 


SCRItNPLAY  BY 


BOB  CONSIDl  .»o  GEORGE  CAIUHAN 


18 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


Theatre  Management 

Guide  to  Modern  Methods  in  the  Administrative  and  Executive  Phases  of  Theatre  Operation 


The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management* 

WHRT    GOES    WITH    FOREIGN  FILMS? 

By  Jack  Jackson 


A  few  mrnths  ago  the  Sack  Amusement  Enterprises,  distributors  of  an  array  of  foreign- 
language  films  for  the  Southern  and  Southeastern  states,  offered  a  slab  of  folding  money  if  I'd 
unde.'take  to  roll  my  crystal  ball  around  the  countryside  to  determine  the  prospects,  present 
and  fu  ure,  for  the  prohtable  handl.ng  of  emigre  movies.  The  chore,  blending  into  the  horizon 
of  a  Icng  cherished  conviction  that  theatre  attendance  could  be  best  increased  by  magnetiz.ng 
the  box-office  with  a  scope  of  movie  entertainment  embracing  appeal  for  all  segments  of  patron  po- 
tential, was  one  that  I  could  accept  gracefully  and,  rolLng  my  toothbrush  and  vitamins  in  a 
clean  handkerchief,  I  hied  forth  with  the  zeal  of  a  Crusader. 

I  was  as  enthusiastic  and  certa'n  of  success  as  an  oil  driller  who  finds  the  bit  eating  through 
a  salt  dome.  I  could  recall  so  many  places  where  my  previous  travels  had  shown  the  great  Ameri- 
can melting  pot  to  be  barely  simmering  and  where  the  occasional  use  of  "cuss  words"  were  the 
only  evidence  that  the  populace  had  forsaken  its  native  soil  to  partake  of  America's  plenties. 
Surely  these  folks  would  swarm  to  witness  a  photoplay,  accompanied  by  dialogue,  of  their 
homeland.  Then  there  were  the  student  bodies  of  higher  insti  utions  of  whom  many  were  ac- 
tually studying  the  foreign  tongues.  And,  of  course,  the  intelligentsia  groups  who  invariably 
flock  to  anything  bizarre  and  off  the  beaten  path.  However,  it  soon  developed  that  I  had  touted 
the  course  all  wrong  and  that  I  was  destined  to  ride  a  tail-ender  across  the  finish  line. 

With  the  British  press  and  politic  bodies  clamoring  about  "unjust  treatment,"  "boycott,"  "re- 
strictive quotas"  and  anything  else  that  will  pitch  a  smoke  screen  over  their  tactics  to  dis- 
credit American  films,  the  time  seems  ripe  to  set  down  my  findings  in  a  survey  embracing  all 
classes  of  showmen  and  show  places  from  "the  biggest  and  bestest  to  the  smallest  and  worstest." 

To  begin  with,  let  me  say  that  the  mere  mention  of  foreign  films  to  an  exhibitor  is  interpreted 
— due,  undoubtedly,  to  the  strident  attempts  of  major  distributors  to  force  playing  time  for  the 
British  films — as  pertaining  exclusively  to  the  product  from  Britain.  One  has  to  go  to  extremes 
to  impress  most  exhibitors  that  any  other  fore'gn-made  pictures  could  possibly  be  under  considera- 
tion. The  experiences  of  most  showmen  with  British  films  had  been  so  disappointing  that  it 
was  difficult  to  elicit  information  regarding  the  possible  audience  potential  for  films  from  other 
nations.  To  say  that  the  prospects  for  profitable  distribution  or  exhibition  of  the  average  foreign 
picture  in  the  area  I  covered  are  extremely  unfavorable  is  understatement  of  the  situation 
as  I  found  it.  The  resistance  is  severe  in  all  departments  and  breaks  down  something  like 
this : 

Total  Disregard  for  Essential  Requirements  of  Advertising 

The  importers,  most  of  whom  have  engaged  in  the  business  for  but  a  brief  few  years,  evidence 
a  total  disregard  for  the  essential  requirements  of  advertising  and  display  material  of  the  Ameri- 
can movie  theatre.  Very  few  of  the  films  have  other  than  a  smattering  of  stills,  reprints  of 
metropolitan  reviews  and  mats  of  the  mite-sized  metropolitan  newspaper  ads  available  as  selling 
aids.  Since  most  theatres  have  no  house  artist  and  many  are  in  towns  where  none  is  available, 
this  ccnfronts  the  exhibitor  with  the  alternative  of  either  saddling  himself  with  an  extremely 
high  advertising  cost  or  making  shift  with  the  material  at  hand  and  taking  the  consequent 
shellacking  at  the  box-office.  The  latter  choice  and  consequent  results  are  most  frequent,  since 
most  attemots  to  effect  a  sharing  arrangement  cn  the  expense  are  futile. 

The  situation  is  particularly  difficult  for  a  regional  dis  ributor  due  to  the  lack  of  any  estab- 
lished sales  policy  by  the  importers  or  their  agents.  The  imjorters — all  agog  over  the  re- 
ported small  expenditure  for  and  high  revenue  returns  from  "Open  City" — insist  cn  high  per- 
centages for  engagements  booked  by  their  regional  distributors  and  violate  the  policy  personally 
in  adjoining  territory.  Sometimes  the  distribution  rights  are  contracted  only  after  the  easily 
acquired  dates  have  been  filled  a',  lesser  demands,  which  creates  an  almost  insurmountable  condi- 
tion for  the  distributor.  I  found  every  possible  kind  cf  a  deal  had  been  made  direct  with  im- 
porters. These  ranged  from  insignificant  guarantees  (with  sharing  arrangements  on  impossible 
grosses)  to  low  percentage  terms  and  50-50  sharing  of  ad  costs.  Conflicting  selling  arrange- 
ments were  prevalent  even  in  adjoining  cities.  Unreasonably  low  flat  rentals  prevailed  in  com- 
munities promising  the  greatest  attendance  potential  while  excessively  high  terms  were  demanded 
in  situations  that  could  at  best  be  classified  as  experimental  dates.  Such  unrelated  sales  prac- 
tices cause  many  exhibitors  to  shy  off  when  they  might  be  influenced  to  make  a  try  if  marketing 

(Continued  on  Page  20) 


Personnel  Changes 
In  Century  Circuit 

J.  R.  Springer,  general  theatre  manager  of 
Century  Theatres,  has  m.ade  several  changes 
in  the  personnel  of  the  circuit's  houses : 

E.  Schwarzbart,  manager  of  the  Tivoli  The- 
atre in  Brooklyn,  has  been  transferred  to  the 
Linden  in  the  same  borough,  while  R.  Levy 
of  the  Linden  goes  to  the  livoli  in  the  same 
capacity. 

Posts  are  also  exchanged  by  iM.  Ross  of 
the  Fantasy  Theatre,  L.  I.  and  O.  Kaufman, 
assistant  of  the  Freeport  Theatre.  Mr.  Ross 
goes  to  the  Freeport  while  Mr.  Kaufman  takes 
over  the  assistant  managership  of  the  Freeport. 

G.  F'ratt,  assistant  manager  of  the  Grove 
Theatre,  Long  Island,  has  been  transferred  to 
the  Town  Theatre  and  becomes  manager  there, 
while  J.  Jackson,  Jr.,  assistant  manager  of  the 
Lynbrook,  comes  to  the  Grove  in  the  same 
capacity. 

Appointment  has  also  been  made  of  Michael 
Na-^o  as  assistant  manager  of  the  Franklin 
Theatre,  L.  L  and  of  William  Metchick  as 
assistant  manager  of  the  Lynbrook. 


A  Real  Friend 

Manager  iHoward  Elliott  of  the  Odeon  Fair- 
lawn,  Toronto,  Ontario,  Canada,  stretches  his 
Saturday  morning  shows  for  kids  to  those  who 
are  bedridden  by  employing  a  telephone  hookup 
over  which  the  s'age  shows  are  piped  to  them. 
Elliott  also  sends  flowers  and  brings  delegations 
of  children  from  institutions,  like  the  Home  for 
Incurable  Children,  to  the  Fairlawn  from  time 
to  time.  By  these  activities,  he  proves  himself 
a  real  friend  to  the  youngsters. 


Dress-Designing  Contest 

Fash'cn  editors  and  radio  commentators  of 
women's  programs  in  Washington,  D.  C,  are 
judges  for  the  dress  designing  scholarship  con- 
test being  sponsored  by  the  Capitol  Theatre. 
The  winner  will  receive  a  full  scholarship  to 
the  Magda  School  of  Dress  Design. 


*  This  series  copvrighteH  and  miT^t  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review.  Inc. 


Autographed  Pigskins 

Charles  Sears,  manager  of  the  Noe  Theatre, 
San  Francisco,  secured  the  services  of  profes- 
sional football  play-er  Frank  Albert  S.F.  49er 
quarterback,  who  tossed  autographed  pigskins 
to  the  youngsters  from  the  Noe  stage  during 
a  "Back  to  School"  Kiddie  Matinee. — SF. 


Drive'ln  Poetry 

Mrs.  Ethel  iMiles,  who  operates  the 
Miles  West  Broad  and  Scioto  Drive 
drive-in  theatres,  in  addition  to  several 
ether  Columbus,  Ohio,  showplaces,  of- 
fered the  following  poetry  in  a  two- 
column  ad: 

"Wanna  hold  hands?  Wanna  look  at 
the  moon?  Wanna  see  a  good  picture 
and  hear  a  good  tune?  Bring  your  gal  to 
the  drive-in  and  your  romance  will 
thrive  in  .  .  .  UNLESS  SHE  SEES 
ONE  OF  OUR  GOOD-LOOKING 
USHERS  FIRST!" 


LOS  ANGELES'  FOUR  MUSIC  HALLS  GROSS  BBT 
WEEKEND  BUSINESS  IN  THE  PAST  SUC  MOIUIS 


Oaily  Variety 


Razzle 

fashioned  big  tYP«. 


HOT  FROM  THE  TRADES! 


^  enterprise/" 


cannibal 
infesting 
-able  to 
is,  bones 


FOR  THE  FIRST  TIME  the 
fish-the  terrible  piranha- 
every  spot  of  jungle  water 
tear  a  man's  flesh  from-h 
in  seconds! 


FOR  THE  FIRST  TIME  the  savage 
Chavantes  Indians  never  before 
photographed  by  any  white  man! 

The  most  awful  death  that  stalks 
the  Hflatto  Grosso  at  night-the 
blood-mad  black  jaguar! 

Jungle  warfare  as'  poison  arrows 
and  venomous  darts  battle  man's 
most  modern  weapons! 


;;^;;;7oodReporter 


The  smart  money's  on  "Urubu"  thru  UA 


20 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


Jackson  loosa,  La.,  expresses  the  opinion — with  which 

«        ■  M            ■                                            -  heartily  agree— that  no  great  market  will 

Iwhat  Goes    lAfliH  th^  ForAlfllt  Pilttl^^  ^""^^^  country  for  foreign  pictures  until 

WWlfcn  C  Of  nCfn  C  lUn^  .  the  producers,  importers  and  distributors  appre- 

(Continued  from  Page  18)  houses  as  outlets  for  the  "arty"  films  of  all  "^te  the  exhibitor  gamble.  All  of  these  films  are 
Dolicies  were  more  stable  approached  the  problem  realistically  ^^Penmental  so  far  as  American  audience  re- 
Attempt   LTetcons^de^a^      of  ,  stimulated  ^^'^^  concluamg  that  it  was  his  duty  as  a  big  f           i"""!,"'^,  ^^^^'^'^ 
Attempts  to  get  consideration  ot  a  stipulated  ooerator  to  cater  to  the  entertainment  sufficiently  low  during  the  introductory 
low-period  monthly  arrangement  for  the  show-  '^''^'^"'.^  operator  to  cater  to  tne  eniertamment  ■  ^  ^                   p^uju.-tnr  m^inr  rP,»,ar^ 
ine-  of  foreisrn  films  with  the  ide;,  of  rre^^tinsr  appetites  Ot  his  entire  patron  potential.  Know-  1^^"°°  to  assure  tne  exmbitor  major  reward  in 
ing  oi  foreign  hims  with  the  idea  of  creating  return  for  the  extreme  effort  necessary  to  attract 
an  audience  on  these  low-gross  days  from  the  °             ,          uicsc  wcic  in  uic  luoncr  euu  profitable  attendance    After  q11    r,^  e^i^Jhu^^ 
ranks  of  the  so-called  highbrows  met  with  the  economic  brackets,  he  selected  the-  Ss  to       ^'^^head  off  to  a 
ins„rmn„ntahlp  nh^tprle  nf  ".inHenPnHa Wp  nroH  ^tres  possessing  appointments  to  satisfy  their  """'.L^-^"  wurK  ms  neaa  ort  to  attain  a  gross  on 
insurmountable  obstacle  ot    undependable  prod-  ^   ■                  ,     idealities  most  convenient  ^  ^'^^  percentage  film  when  comparable  reve- 
uct."    The  small  number  of  foreign  fi  ms  of  ^^rneiic  tastes  in  tne  localities  most  convenient  .                   ,     „^u;K;t;„„  „f  r 
hiffh  -entertainment  value  and  ccnseauent  box-  attendance.  The  Booth  in  Knoxville,  Tenn.,  ""f      f  T  w  ,f        j^^'^  ^ition  of  any  of  many 
•office  aTDeal  nulMeranv  orosnect  of  buildW  ^^e  Druid  in  Tuscaloosa,  Ala.,  and  the  Clover  .f.^f  "J  Hollywood  reissues 
•office  appeal  nullifies  any  prospect  of  building  Montsomerv   Ala  -all  close  to  institutions  ^'^^  ^'"'^  ^'"'^  "quickie"  I'll  close  shop  for 
patronage  comparable  to  attendance  at  the  poor-  Montgomery,  /\ia.    an  ciose  to  institutions  ^j^.         •  . 
est  of  Hollywood  films.  °^            learning-have  for  months  been  dedi- 
cated to  a  policy  of  exclusive  "class"  exhibition.  ErroM*»«  R 
Offer  Little  Prospect  '■'^'"'^  advertising  approach  is  in  keeping  with  the  neOSOning 

thought  given  the  inception  and  execution  of  It  is  reported  that  a  few  years  ago  Darryl 
Contrary  to  expectations,  the  communities  gen-  the  policy.  Artistically  executed  brochures  with  Zanuck  sat  with  other  American  film  men  at 
erally  considered  as  French,  Italian,  etc.,  offer  expensive  and  dignified  cover  and  binding  are  a  conference  with  British  producers  in  London 
little  prospect  for  the  profitable  exhibition  of  mailed  regularly  to  ever-growing  lists  of  poten-  The  Englishmen  were  vigorous  in  their  con- 
films  coming  from  those  countries.  Inquiry  tial  patrons.  Ihe  added  expense  and  effort  has  demnation  of  American  exhibitors  for  their 
developed  that  the  great  majority  of  the  inhabi-  availed  nothing  in  holding  receipts  to  match  the  apathy  toward  the  best  films  England  could 
tants  of  these  communities  had  divorced  so  revenue  enjoyed  when  the  houses  were  on  a  run-  offer.  Finally  Zanuck  got  the  floor  and  after 
much  of  the  inflections  and  adopted  so  much  of-the-mill  Hollywood  policy.  But  Wilby  says  eliciting  confirmation  of"  the  fact  that  Woodrow 
unrelated  jargon  that  the  correct  recording  of  the  difference  in  gross  is  not  great  and  plans  Wilson  had  done  a  lot  for  the  English  people 
their  native  language  was  not  as  understandable  to  continue  the  venture.  That  Wilby  is  a  hard  pointed  to  the  extremely  low  grosses  that  had 
as  the  Americanese  of  Hollywood.  The  speech  guy  to  discourage.  greeted  the  exhibition  of  his  "Wilson"  in  the 
of  the  native  Parisian  is  totally  foreign  to  the  Nick  Lamantia,  formerly  spearheading  the  Empire.  Giving  liberal  time  for  cogitation  by 
native  of  Normandy,  Southern  France  and  even  Universal  drive  for  dates  in  the  South  for  Rank  his  English  tablemates  he  proceeded  to  call  at- 
the  rural  districts— who  form  the  bulk  of  French  product  and  now  operating  a  theatre  at  Buga-  tention  to  the  erroneous  reasoning  that  prompt' 

emigres.  I  verified  this  with  Milton  Guidry,  who   .  .   ed  the  British  to  expect  excessive  revenue  from 

operates  the  Loit  Theatre  in  La  Fayette,  La  |„J^„  |-_    A „--„-#     |A^j|  American  audiences  to  see  "The  Life  of  Henry 

the  very  heart  of  the  Evangehne,  or  French,  inaCX  lOX  AUgllSt/  VStQ  VIII"  who  had  never  done  anything  for  the 

country.  American  Movies  Ballyhooed  at  Theatres  American  people. 

Charlie  Creek,  operator  of  the  Broadway  in  Around  Globe   Aug.  2 1,  p.  24  Producers,  importers  and  distributors  of  for- 

Ybor.  City,  a  suburb  of  Tampa,  Florida,  had  a  Brass  Tacks  of  Efficient  Picture  Theatre  eign  films  would  do'  well  to  carefully  digest  the 

distressing  and  costly  experience  in  this  regard.  Management:  wisdom  of  that  little  story 

Creek  learned  that  some  6,000  Italians  resided  rf^f ^?.T?'  Gettmg  Answers.  .Aug.  u,  p.  li  ^• 

.       ,           •  1,      ,       ,       r    1-       1                   -1    1  iyome  lips  irom  Louisiana  Showmen.  .Aug.    7,  p.  22 

in    the    neighborhood    of    his    theatre,    and    he  Talkmg  with  Theatremen  in  Tampa... Aug  21,  p  17   '  

bought  some  20  Italian  films  at  low  guarantee  Eq^ipmen^'^and'MainHenan^            Au " '  U ^E1^E2S  U            L    W  n  J" 

with  sharing  arrangements  in  the  brackets  of  Exploitation  Campaigns-By  Pictures?'             '  Hough  Turns  Radio 

extravagant  expectancy.  His  grosses  skidded  to  Fun  and  Fancy  Free  :                Aug  28  p  13  A            --«         ■    .  n 

an  all-time  low  and  he  ditched  the  contract  after  Gomg  to  Blazes  Aug  28' p  14  UnDASltlflll  IIIIA  nAninfir 

losing  about  $6,000.  It  developed  that  most  of  Aug.  7!  p.  21  wri"'**"''H  SUW  WIlCIIli 

his  Italian  populace  had  migrated  from  Sicily  Silver  Rivei:". '.'.  '.  '.  '.'.  '.'.'.'.'.'.'.'.'.['.'/.','/.[ Aug'.  7' p"  li  *°          opposition  into  beneficial  chan- 

and  that  Sicilians  can't  understand  a  word  of  iumme?  HoUd'''''   Aug.  7!  p!  20  nels   has   been   brought   to   light   by  Ogburn 

the  Roman  tongue.  An  astonishing  instance  i^  T-Men  ... iXuf' 2I' p  3I  Hough,   manager   of  the   Park  and  Imperial 

that  of  Joe  Chamoun.  Operating  the  Casino  in"  Brooklyn,  and  Heaven  Aug.  21!  p]  25  theatres,  Lancaster,  S.  C. 

Ybor  City,  Chamoun  plays  Mexican,  Spanish  Exploitation  Campaigns— By  Stunts:  Realizing  that  many  of  his  potential  patrons 

and  Argentine  films  exclusively  and  enjoys  ex-  4i°roTr  Out*''^'rT' 1''°'^  'Uumbo'  Aug.  14,  p.  21  often  remained  at  home  to  hear  the  broadcast 

cellent  business  from  the  Sicilians.  It  seems  that  ConUnuous  Advance' Card  piug: !  i']' 'Aug  it'p  21  "Lancaster  Hour,"  Hough  decided  to  do 

the  cigar  factories  of  the  district  emplov  more  Imprinted  Aug.  28',  p!  is  something  about  it. 

Cubans  than  any  other  nationality  and  the  Si-  uln^tlrs  oTlZse\:::::::::::::\:\:2ut  fi' 1' II  ^°       hurried  over  to  Rock  Hill,  which  is 

cilians  have  learned  enough  Cuban  to  enjoy  the  Movie  Audience  Game  Aug.2i;p.  25  only  a  short  distance  from  Lancaster,  and  asked 

South  American  pictures.  ?a1se7  for  Jh!gies.°.": :::::::::::::::         II'  l-  II  ^=^^10  station  WT YC,  from  where  the  program 

Perfect  Tieup   Aug.  28^  p.  13  was   broadcast,   to    have   it   originate   at  his 

Illuminating  Experience  wl^^^.  ^        '  \:; ' boo^  ■  ^- ^  .  ,    ,  , 

Busmess   Aug.  28,  p.  15  W  i  Y  L  Officials  thought  the  idea  a  good  one. 

Probably  the  most  illuminating  experience  to  GrlTlofTe%Z'':l'^nliZ''Mm Auf '  28' u  '°              musicians  of  the  "Hour,"  plus 

refute  my  theories  about  the  potential  from     i.m.p.s.  Clinic  Aug.  14,' pV  is-'Aug  21,  p  20;  ''^dio  technicians  and  others,  moved  themselves 

student  and  intelligentsia  groups  came  from  an  j  ^  p  s   Roll  Call                       a    ^T'      ^'  ^""^  ^^^'^^  equipment  to  the  Imperial  in  Lancaster, 

interview  with  Mrs.  Lillian  Claughton,  operating  ikdex'for  July,  r948 .W  ."^Aug.^2'i',y '25  ^^'1  sir,  the  change  proved  a  boon  to  Hough 

I'the  Embassy  and  Royal  in  Miami.  Mrs.  Claugh-  ^e?hn^  sfants'""^  ^' p- ^"'^  ^is  theatre.    Besides  bringing  in  patrons 

ton  is  herself  an  active  worker  with  the  local  Snow,..ana1ysis:                              • . .  Aug.  28,  p.  13  to  witness  the  broadcast.  Hough  was  also  able 

symphony  group  and  well  known  to  the  class  UaUan^  Le  "ion^'Tlie Aug.  28,  p.  14  to  reach  thousands  by  radio  telling  them  of  the 

considered  as  lovers  of  quality  entertainment.  ^  ^"     egion,      e  Aug.  7,  p.  20  Imperial's  coming  attractions 

Bolstering  her  own  position  with  the  support  of  Aiertne^s^"prroV^''^''^'               A  "^""^              ^^'"^  ^^^^  ^^e  Lancaster 

faculty  members  of  the  university  she  under-  Amlteurs  sm  AmateuVs'. Aul'.  2I',  v.  ?y  theatreman  burst  with  pride  was  the  fact  that 

took    the   exhibition   of   "I    Pagliacci,"    "Ni-  ^Tleu""^  ^^''^  Trade  in  Police-Safety         '  in  no  time  at  all  be  became  master  of  cere- 

cholas   Nickleby,"   "The   Baker's   Wife"   and  children  in'  'Campaign'  'to'  Ai'd  "Humane'^"^'      ^'  monies. 

others.  Despite  intensive  direct  mail,  phone  and  •c-^??'^*^,,, •  v, •VX  Aug.  14,  p.  11  Hough  passes  the  good  vt^ord  along  to  other 

.1                         1       T.  J  i  I'lghts    Weather    with    Dance    Band      ■  1                   1               ,      ,   f  ,      .  ,'     .  . 

newspaper  campaigns  the  grosses  avalanched  to  Contests   Aug.  21,  p.  I8  showmen  who  may  be  faced  vyith  sirriilar  oppo- 

below  basement  levels.  Fire   Department   Exhibit   Tops   for          '  sition,  "now  that  radio  s.tations  are  pooling' .iro. 

-.T               ...                           ...  i,,.„.Lobby  Interest   Aue.  21,d  17  11             .1  f^fy^s 

No  organization  or  person  has  made,  or  is  "^Menpd  ,  P  Theatres  Join  Boston  Safety  _^|}*i9vAr' the  country."  >  . 

making,  more  consistent  and  intensive  efforts    '^3^,'^^^'^  ■  ■  ^- v,; \- •  \v,- ^v•A'^P■■ -^--'f''!^^ '^  forwards,  us  a  picture  of  the  "Lan-''* 

1     ■       r      •            J     1           •  i.               -i.!.  J  Mapfvager  Gives-Star  a  Publicity  Worlt-  '     '  f<K<i             „       .     .  ,        .  -^S"' 

to  popularize  foreign  and  class  pictures— with  '-,.-.  ,  ,  out  .i,  .y.  ^ug,r?8$t)^a? '^^aster  Hour    principals;  and  right  up  there  it' 

particular  emphasis  on  the  product  of  Britain—  "''Tte^ttes  in-  -Radm  t?ijt|,.    .       .\ :i  .Aug!  14,  p.  H  ,iittidRtolfe^"fs  Hough,  himself,  handling  the  script 

than  Bob  Wilby  of  the  Wilby-Kincey  Circuit.  fl^T'i^'^T.                    ^"^TrAuk.ll't.  Ji  ^  r  fea^^veteran  announcer.  ■ 

Wilby  has  instituted  a  Finer  Films  Forum  and  •Y^uA^SJoAtli;^  S'atioii.^  Buiid-Up  Un<jfi5.j-,;.,iaw''   ^     Let;^,;.  hgpjfe  he  keeps  us  informed  'of  ■..more 

delegated   three   of    his   better   neighborhood  j          '  -  •  ■'•■'^ -.^  "f  V^V  j'";|.^Xlyf"'li!s  'i'sij^atl^  showmanship. 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948  21 

The  Box'-OHice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  irom  the  Theotreman's  Standpoint 


Triple  Threat 

Columbia        Football  Drama        70  mins. 

AUDIENCE  SLANT:  (Family)  Fans  who 
like  football  and  plenty  of  it  will  go  for  this 
one  which  has  the  top  professional  stars  of 
the  day  going  through  their  paces.  The  big 
names  of  the  game  run  off  about  everything 
that  can  be  done  with  and  around  a  pigskin, 
and  do  it  well.  There's  a  fragment  of  a  plot 
on  which  to  hang  the  football  action,  but  by 
and  large  the  film  is  for  followers  of  football 
— which  includes  every  male  of  whatever 
age,  and  a  fair  proportion  of  women. 

BOX-OFFICE  SLANT:  This  is  an  action 
picture  and  should  be  a  natural  for  fall  and 
winter  showing.  Star  names  of  the  pigskin 
world  are  present  a  dozen  strong  for  ex- 
ploitation and  the  marquee.  This  should  do 
nicely  for  a  supporting  role,  and  in  especially 
strong  action  situations  it  may  go  on  its  own. 

Cast:  Richard  Crane,  Gloria  Henry,  John  Litel ; 
sports  announcers  Harry  Wismer,  Tom  Harmon,  and 
Bob  Kelley ;  pro  players  Sammy  Baugh,  Paul  Clirist- 
man,  Johnny  Clement,  "Boley"  Dancewicz,  Bill  Dud- 
ley, Paul  Govemali,  "Indian"  Jack  Jacobs,  Sid  Luck- 
man,  Charles  Trippi,  Steve  Van  Buren,  Bob  Water- 
field.  Credits:  Directed  by  Jean  Yarbrough.  Produced 
by  Sam  Katzman.  Original  screenplay  by  Joseph 
Carole  and  Don  Martin.  Photography,  Vincent  Far- 
rar. 

Plot:  The  annual  Rose  Bowl  game  turns 
up  two  star  backfield  men,  one  from  each 
of  the  opposing  teams,  as  the  stuff  of  which 
pros  are  made.  One  is  good,  but  cocky  and 
conceited.  The  other  is  good,  but  more  the 
quiet  and  thoughtful  type.  They  join  the 
Los  Angeles  Rams  and  become  roommates 
for  the  season.  There's  a  misunderstanding 
between  them  over  the  girl  friend  of  the  quiet 
fellow,  and  rivalry  on  the  field  develops  be- 
tween them.  It's  all  straightened  out  in  time 
for  the  annual  all-star  game,  however. 

Comment:  "Triple  Threat"  is  a  screen 
vehicle  that  serves  to  round  up  the  star 
names  of  professional  football,  and  is  there- 
fore an  expert  version  of  almost  every  play 
in  the  book.  The  camera  spends  nearly  half 
of  its  footage  on  footbal  action,  so  there  is 
about  as  much  as  can  be  crowded  in  and 
still  leave  room  for  a  bare  plot.  The  pro 
players  are  aces  when  running  through  their 
paces,  and  show  up  as  considerably  better 
players  than  they  do  actors,  as  is  to  be  ex- 
pected. There  are  Hollywood  players  in  key 
parts  to  hold  the  film  together  between  foot- 
ball footages,  and  they  are  adequate.  The 
plot  has  its  share  of  the  usual  cliches,  but 
has  enough  continuity  to  carry  through  until 
the  cocky  lad  has  been  taught  a  lesson  on 
consideration  and  cooperation.  In  this  one, 
football  is  the  thing  however. 


The  Girl  from  Manhattan 

United  Artists     Comedy-Drama     81  mins. 

AUDIENCE  SLANT:  (Adult)  At  its  best, 
this  is  only  mildly  amusing  and  entertaining, 
scarcely  of  more  than  average  program  qual- 
ity. Its  pace  is  slow  and  ponderous.  Some 
moviegoers,  however,  may  accept  it  with 
little  complaint. 

BOX-OFFICE  SLANT:  The  names  and 
title  have  that  "Grade  A"  look,  and  should 
prove  good  initial  draws,  but  more  or  less 


National  Reviewing  Committees' 
Classifications 

THE  LOVES  OF  CARMEN  (Col.) 

W.XTURE— National  Board  of  Review. 

CLASS  A — SEC.  2 — National  Legion  of  Decency. 

LUXURY  LINER  (MGM) 

FAMILY— National  Board  of  Review. 

CLASS  ^\ — SEC.  1 — National  Legion  of  Decency. 

THE  SECRET  LAND  (MGM) 

F.'VMILY— National  Board  of  Review. 

CLASS  A — SEC.  1 — National  Legion  of  Decency. 

JULIA   MISBEHAVES  (MGM) 

FAMILY — National  Board  of  Review. 
CL.'XSS  B — National  Legion  of  Decency. 
(Objection:    Suggestive  sequences;   tends   to  condone 
actions  inimical  to  morality  and  the  marriage  bond.) 


adverse  word-of-mouth  may  cancel  their  ef- 
fectiveness once  the  engagement  has  gotten 
under  way.  Don't  go  overboard  and  promise 
too  much  on  this  one;  better  soft-pedal  it. 

Cast:  Dorothy  Lamour,  George  Montgomery,  Charles 
Laughton,  Ernest  Truex,  Hugh  Herbert,  Constance 
Collier,  William  Frawley,  Sara  AUgood,  Frank  Orth, 
Howard  Freeman,  Raymond  Largay,  George  Chandler, 
Selmar  Jackson,  Adelaide  De  Walt  Reynolds,  Maurice 
Cass,  Eddy  Waller.  Credits:  Produced  by  Benedict 
Bogeaus.  Directed  by  Alfred  E.  Green.  Original 
story  and  screenplay  by  Howard  Estabrook.  Associ- 
ates to  the  Producer,  Lewis  J.  Rachmil  and  James 
Stacy.  Photography,  Errtest  Laszio.  Art  direction, 
Jerome  Pycha,  Jr.  Music  by  Heinz  Roemheld.  Musical 
supervisor,  David  Chudnow. 

Plot:  George  Montgomery  comes  back  to 
his  old  hometown  to  become  a  pastor,  while 
Dorothy  Lamour,  a  New  York  model,  comes 
home  to  visit  her  uncle,  Ernest  Truex,  op- 
erator of  a  boarding  house.  Dorothy  has 
been  sending  money  to  Truex  for  mortgage 
payments  on  the  house,  but  Truex  has  been 
using  the  money  to  help  his  non-paying 
guests.  When  it  is  learned  that  the  lay 
church  leader  plans  to  demolish  the  board- 
ing house  and  build  a  new  church  thereon, 
there  is  much  consternation.  Eventually  the 
deal  is  proved  to  be  shady,  the  house  is 
saved,  and  Dorothy  and  George  fall  in  love. 

Comment:  If  this  picture  was  as  good  as 
its  cast,  prospective  patrons  would  have 
something  to  look  forward  to.  Unfortu- 
nately, however,  such  is  not  the  case.  At  its 
best,  "The  Girl  from  Manhattan"  is  only 
mildly  amusing  and  entertaining,  and  despite 
its  short  running  time  (in  comparison  to  the 
usual  lengthy  feature),  the  pace  is  slow  and 
ponderous.  The  names  and  title  have  that 
"Grade  A"  look,  but  the  plot  material  is 
scarcely  of  more  than  average  program  qual- 
ity. Both  Dorothy  Lamour  and  George 
Montgomery  seem  miscast  in  the  leading 
roles  and  lack  conviction.  It  is  only  such 
veterans  as  Charles  Laughton,  as  the  B'shop, 
and  Ernest  Truex,  Hugh  Herbert,  William 
Frawley,  Constance  Collier,  Sara  Allgood 
and  Frank  Orth  who  manage  to  take  their 
roles  in  their  customary  creditable  stride. 
"The  Girl  from  Manhattan"  can  most  likely 
get  by  in  the  average  situation  with  the  aid 
of  a  stronger  feature,  and  average  movie- 
goers may  accept  it  with  little  complaint. 
However,  it  would  be  unwise  to  promise  a 
lot  in  advance  advertising  and  then  deliver 
only  what  transpires  in  this  film's  81  minutes. 
The  cast  and  title  should  prove  good  initial 
draws,  but  more  or  less  adverse  word-of- 
mouth  may  cancel  their  effectiveness  once 
the  engagement  has  gotten  under  way.  Don't 
go  overboard  on  this  one. 


Johnny  Belinda 

Warner  Bros.  Drama  104  mins. 

AUDIENCE  SLANT:  (Adult)  One  of  the 
screen's  outstanding  achievements  from  ev- 
ery angle — acting,  story  and  general  techni- 
cal excellence.  Presentation  of  deaf-mute, 
for  first  time,  handled  with  extraordinary 
finesse. 

BOX-OFFICE  SLANT:  Should  do  top 
business  wherever  played.  Has  imiversal 
appeal  and  is  highly  exploitable.  Let  'em 
know  you  have  a  picture  certain  to  be  an 
Academy-Award  contender. 

Cast:  Jane  Wyman,  Lew  Ayres,  Charles  Bickford, 
Agnes  Moorehead,  Stephen  McNally,  Jan  Sterling, 
Rosalind  Ivan,  Dan  Seymour,  Mabel  Paige,  Ida 
Moore,  Alan  Napier.  Credits:  Producer,  Jerry  Wald. 
Director,  Jean  Negulesco.  Screenplay,  Irmgard  Von 
Cube  and  Allen  Vincent.  From  stage  play  by  Elmer 
Harris.  Technical  advisers,  Elizabeth  Gesner  and 
Bruce  Carruthers.    Photography,  Ted  McCord. 

Plot:  A  deaf-mute  girl  lives  in  a  small 
Nova  Scotian  fishing  village  with  her  hard- 
working farmer  father  and  a  spinster  aunt. 
When  a  young  doctor  comes  to  the  place,  he 
is  the  first  to  try  to  salvage  life  for  her.  Com- 
pHcations  arise  when  a  village  toughie  at- 
tacks the  girl  and  she  has  a  child.  The  girl's 
father  is  killed  by  the  villain  in  a  fight,  but 
the  girl  shoots  her  attacker  later  in  self- 
defense.  She  is  cleared  at  a  trial,  and  finds 
lasting  happiness  with  the  doctor. 

Comment:  This  is  one  of  the  screen's  out- 
standing achievements  from  every  angle — 
acting,  story  and  general  technical  excellence. 
For  the  first  time,  cinematically  speaking  a 
deaf-mute  is  presented  as  the  heroine,  and  is 
handled  with  extraordinary  finesse.  Jane 
Wyman  performs  this  role  with  memorable 
skill  and  will  surely  be  in  line  for  every  prize 
in  the  book.  Lew  Ayes  is  splendid  as  the 
earnest  young  doctor,  Agnes  Moorehead  is 
superb  as  the  taciturn  spinster,  Charles 
Bickford  was  never  better  as  the  hard- 
working farmer,  and  Stephen  McNally  con- 
tributes one  of  the  most  outstanding  por- 
trayals of  a  villain  seen  in  pictures  in  many 
a  moon.  The  rest  of  the  cast  is  equally  com- 
petent. The  musical  background  is  par- 
ticularly fine,  blending  beautifully  with  the 
story  sequences.  Ted  McCord's  professional 
camera  captures  the  Nova  Scotia  locale  so 
well  that  one  feels  he  is  actually  there  at 
all  times.  Too  much  credit,  too,  cannot  be 
given  Director  Jean  Negulesco  and  the 
scenarists  who  did  such  a  grand  job  of 
translating  a  successful  stage  play  into  an 
even  more  gripping  script.  Producer  Jerry 
Wald,  who  makes  a  habit  of  unusual  film 
triumphs,  again  scores.  The  picture  should 
do  top  business  wherever  played,  because  it 
has  universal  appeal  and  is  highly  exploit- 
able. Let  'em  know  you  have  a  picture  cer- 
tain to  be  an  Academy-Award  contender. 


Smart  Girls  Don't  Talk 

Warner  Bros.  Drama  81  mins. 

AUDIENCE  SLANT:  (Adult)  Ineffectual 
gangster  drama  cursed  with  cliches  and  drags 
interminably. 

BOX-OFFICE  SLANT:  Mayo  and  Ben- 

( Continued  on  Page  24) 


Months  ago  we  told  you  so... that  this  would  be  a  new  a 
Then  we  proved  it  at  the  N.  Y.  Paramount  s  Pre-Releas 
Now  weVe  proved  again  and  again  in  first  nationwide 

ALANLADDDl 

can  bring  you,  even  in  to 

THE  BIGGEST  I 

as  it  did  in  these  typical  ta 


Paramount 

is  putting  you  back  in 
War- Boom  Business 
with  "Beyond  Glory 
and  "Sorry,  Wrong 
Number"! 


GEORGE  MACREADY- GEORGE  COULOURIS 
HAROLD  VERMILYEA  •  HENRY  TRAVERS 

Produced  by  ROBERT  FELLOWS  •  Directed  by  JOHN  FARROW 
Original  Screenplay  by  Jonathan  Latimer,  Charles  Marquis  Warren  and  William  Wisler  Haines 


2]  greater  Alan  Ladd... 
aifremiere../ 
le&lease  dates  that 


NNAREED 


tiy's  market  and  at  reduced  admission  scales, 

IdD  GROSSES  IN  2  YEARS 

tons- most  of  them  without  benefit  of  holiday  plus-patronage- 


KANSAS  CITY 
DES  MOINES 
SAN  ANTONIO 
MIAMI 

POUGHKEEPSIE 
GLENS  FALLS 
PATER  SON 
BIRMINGHAM 
HOLLYfVOOD 
OKLAHOMA  CITY 
D  UL  UTH 
NEJVARK 
PEEKSKILL 
WILKES-BARRE 
CHA  TTANOOGA 
KNOXFILLE 
CHARLOTTE 


24 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


Box-Office  Slants 


Smarl  Girls  Don't  Talk 

(Continued  from  Page  21) 
nett  names  may  add  pull  to  bills  on  which 
the  picture  is  played  as  a  supporting  feature. 

Cast:  Virginia  Mayo,  Bruce  Bennett,  Robert  Hut- 
ton,  Tom  D'Andrea,  Richard  Rober,  Helen  Westcott, 
Richard  Benedict,  Ben  Welden,  Richard  Walsh. 
Credits:  Producer,  Saul  Elkins.  Director,  Richard 
Bare.  Written  by  William  Sackheim.  Photography, 
Ted  l^cCord. 

Plot:  Three  murders  are  committed  before 
a  smooth-working  gang  is  brought  to  justice. 
The  person  who  helps  the  police  get  the 
goods  on  the  villains  is  a  flashy  girl  who 
turns  serious  when  her  brother  is  slain  by 
one  of  the  gangsters.  Her  erstwhile  lover, 
whom  she  betrays,  saves  her  life  by  shoving 
away  her  would-be  murderer.  For  his  pains, 
he  and  the  other  racketeer  are  both  slain. 

Comment:  This  is  a  hopelessly  ineffectual 
gangster  drama  that  drags  interminably  and 
is  cursed  with  cliches  galore.  Virginia  Mayo, 
perhaps  because  this  is  the  first  time  she's 
been  away  from  Technicolor  cameras  in  a 
long  while,  looks  unglamorous.  Bruce  Ben- 
nett is  far  from  convincing  as  the  smooth- 
but-hard  gambling  chief,  and  with  few  ex- 
ceptions, the  rest  of  the  cast  seems  equally 
out  of  place.  It's  one  of  those  things  that 
your  patrons  have  seen  a  hundred  times,  and 
few  in  the  audience  will  be  unable  to  call  the 
shots  as  the  creaky  plot  unfolds.  Perhaps 
if  about  15  or  20  minutes  of  the  running  time 
had  been  snipped,  the  film  might  have  been 
less  boring. 


The  Olympic  Games  of  1948 

(Color  by  Technicolor) 
Eagle  Lion    Sports  Documentary    136  mins. 

AUDIENCE  SLANT:  (Family)  The 
spirit  of  friendly  rivalry  among  nations,  the 
incontrovertible  proof  that  these  contestants 
oppose  one  another,  not  as  deadly  enemies, 
but  in  the  spirit  of  fair  sportsmanship,  and 
the  ceremonial  glamor  and  color  that  attend 
this  outstanding  event,  make  this  photo- 
graphic record  of  the  1948  Olympic  Games 
something  to  thrill  and  excite,  inspire  and 
educate  nearly  every  moviegoer.  Beauti- 
fully photographed  in  Technicolor.  Patrons 
will  live  every  moment  of  this  remarkable 
sports  documentary. 

BOX-OFFICE  SLANT:  Smart  showmen 
can  make  the  showing  of  this  picture  in  their 
communities  a  city-wide  event,  for  its  theme 
of  fair  play  among  the  brotherhood  of  na- 
tions can  be  elaborated  upon  in  tieups  with 
civic,  education  and  religious  groups.  Backed 
by  showmanship  along  these  lines,  the  pic- 
ture should  draw  well  in  most  situations. 

Cast:  The  athletes  of  58  nations  who  participated  in 
the  winter  Olympic  Games  at  St.  Moritz  and  the  sum- 
mer Games  in  England.  Credits:  Official  Exclusive 
Full  Feature-Length  Film  of  the  1948  Olympic  Games. 
Produced  and  directed  by  Castleton  Knight.  Narra- 
tion and  commentary  by  Bill  Stern  and  Ted  Husing. 
Music  by  Guy  Warrack.  Musical  score  played  by  the 
Royal  Philharmonic  Orchestra,  Muir  Mathieson  con- 
ducting.   A  J.  Arthur  Rank  Production. 

Plot:  A  crew  of  300  people,  including  75 
cameramen  who  manned  18  color  camera 
units,  worked  together  under  the  supervision 
and  direction  of  Castleton  Knight  to  bring 
to  the  screen  complete  coverage  of  the  win- 
ter and  summer  events  of  the  1948  Olympic 
Games. 

Comment:  One  of  the  longest  documentary 
motion  pictures  ever  made,  "The  Olympic 


Games  of  1948"  is  an  entertaining,  educa- 
tional and  inspiring  screen  record  of  the 
international  sports  competition.  From  the 
opening  scenes,  showing  the  start  of  the 
traditional  Grecian  torch-bearers,  on  through 
the  winter  Games  and  finally  the  Games  in 
England,  the  picture  is  attention-compelling. 
Ordinarily,  the  appeal  of  a  subject  on  sports 
would  be  limited,  for  the  most  part,  to  lovers 
of  sports;  in  the  instance  of  the  Olympic 
Games,  however,  the  spirit  of  friendly  rivalry 
among  nations,  the  incontrovertible  proof 
that  these  contestants  oppose  one  another, 
not  as  dfeadly  enemies,  but  in  the  spirit  of 
fair  sportsmanship,  and  the  ceremonial  glam- 
or and  color  that  attend  this  outstanding 
event,  make  this  photographic  record  some- 
thing to  thrill  and  excite,  inspire  and  educate 
nearly  every  moviegoer.  The  running  time 
is  rather  long,  but  there  is  much  to  cover 
in  this  great  international  sports  meet,  and 
the  interest  is  sustained  through  the  various 
contests  (more,  perhaps,  in  some  than  in 
others)  right  through  to  the  climactic  mara- 
thon race  with  its  grueling  test  of  endurance. 
Producer-Director  Castleton  Knight  and  his 
crew  of  cameramen  and  other  workers  have 
done  an  excellent  job,  and  the  Technicolor 
cameras  have  captured  the  proceedings  in 
glorious  color;  many  of  the  shots  are  breath- 
takingly  beautiful.  Top  sports  experts  Bill 
Stern  and  Ted  Husing  take  turns  at  the  nar- 
ration and  commentary,  with  some  of  the 
events  described  by  British  announcers,  and 
Guy  Warrack's  musical  score,  as  played  by 
the  Royal  Philharmonic  Orchestra  under 
the  direction  of  Muir  Mathieson,  points  up 
the  mood  and  drama  of  many  of  the  scenes. 
The  J.  Arthur  Rank  Organization  deserves 
high  praise  for  undertaking  the  filming  of 
the  1948  Olympic  Games  and  for  having 
crowned  themselves  with  glory  in  the  suc- 
cessful accomplishment  of  that  undertaking. 
Smart  showmen  can  make  the  showing  of 
this  picture  in  their  communities  a  citywide 
event,  for  its  theme  of  fair  play  among  the 
brotherhood  of  nations  can  be  elaborated 
upon  in  tieups  with  civic,  education  and  re- 
ligious groups.  Backed  by  showmanship 
along  these  lines,  the  picture  should  draw 
well  in  the  majority  of  situations.  Of  this 
the  exhibitor  can  be  certain:  once  patrons 
are  inside,  they'll  live  every  moment  of  this 
remarkable  sports  documentary. 


Cry  of  the  City 

20th-Fox  Drama  95  mins. 

AUDIENCE  SLANT:  (Adult)  There  is 
terrific  suspense  and  excitement  in  this  grim 
tale  of  a  young  killer's  tussle  with  the  law. 
A  crime-does-not-pay  story  that  will  keep 
the  average  spectator  completely  absorbed. 

BOX-OFFICE  SLANT:  Name  draw 
makes  it  a  top  offering  for  most  situations. 
Quality  of  picture,  similar  in  many  aspects 
to  "Kiss  of  Death,"  should  bring  in  better- 
than-average  returns,  especially  if  exploited 
in  connection  with  a  juvenile  delinquency 
drive. 

Cast:  Victor  Mature,  Richard  Conte,  Fred  Clark, 
Shelley  Winters,  Betty  Garde,  Berry  Kroeger,  Tommy 
Cook,  Debra  Paget,  Hope  Emerson,  Roland  Winters, 
Walter  Baldwin,  June  Storey,  Tito  Vuolo,  Mima 
Aguglia,  Dolores  Castle,  Caludette  Ross  and  others. 
Credits:  Directed  by  Robert  Siodmak.  Screenplay 
by  Richard  Murphy.  From  a  novel  by  Henry  Edward 
Helseth.  Photography,  Lloyd  Ahem.  Produced  by 
Sol  C.  Siegel. 

Plot:  This  is  the  story  of  a  detective's  re- 
lentless hunt  for  a  young  killer.  When  cap- 
tured, the  man  is  bound  for  the  chair,  but 
he  manages  to  escape  his  hospital  prison  in 


order  to  commit  another  murder.  The  law 
finally  catches  up  with  him  and  he  pays  the 
penalty. 

Comment:  A  grim  drama  that  tells,  un- 
compromisingly, the  tale  of  a  young  killer's 
tussle  with  the  law.  It  is  the  crime-does- 
not-pay  story  with  the  terrific  suspense  of 
a  relentless  manhunt  to  hold  the  interest 
and  the  authentic  atmosphere  to  make  the 
sequences  convincing  and  real.  Name-draw 
of  the  two  top  stars,  Victor  Mature  and 
Richard  Conte,  makes  it  a  top  offering  for 
many  situations,  while  the  picture  has  the 
elements  to  bring  in  better-than-average  re- 
turns. For  entertainment,  it  is  similar  in 
many  aspects  to  "Kiss  of  Death."  The  aver- 
age spectator  will  be  completely  absorbed 
by  the  excellent  characterizations,  starting 
with  the  splendid  work  of  Mature  and  Conte, 
down  to  the  minor  supporting  players  in 
the  large  cast.  Each  and  every  one  turns 
in  a  finely-etched  delineation  under  Robert 
Siodmak's  well-paced  direction.  The  picture 
has  tremendous  exploitation  possibilities  at 
the  present  time  when  all  theatres  through- 
out the  nation  are  asked  to  cooperate  in  com- 
batting juvenile  delinquency.  And  since  this 
is  that  type  of  yarn,  smart  exploitation  should 
put  the  picture  over. 


Private  Life  of  an  Actor 

(French  Dialog — English  Titles) 
Siritzky  Biography  102  mins. 

AUDIENCE  SLANT:  (Adult)  Limited 
appeal  for  U.  S.  audiences,  though  it  possesses 
possibilities  for  special  treatment  to  "class" 
groups.  It  is  a  conversation  piece,  with  little 
action  and  the  witty  dialogue — shot  through 
with  Gallic  witticism  and  sophistry — is  lost 
to  those  not  familiar  with  the  French  lan- 
guage. 

BOX-OFFICE  SLANT:  Other  than 
Guitry's  name  there's  nothing  to  draw  aver- 
age movie-goers  in  the  U.  S. 

Cast:  Sacha  Guitry,  Lana  Marconi,  Marguerite 
Pierry,  Pauline  Carton,  Jacques  Baumer,  Robert  Seller, 
and  others.  Credits:  Written  and  directed  by  Sacha 
Guitry.  A  Discina  International  Picture  released  by 
Siritzky  International  Pictures  Corp. 

Plot:  The  stage-life  and  loves  of  Lucien 
Guitry,  great  French  actor,  as  told  by  his 
son,  Sacha,  this  is  brevitized  biography  trac- 
ing the  career,  with  interpolated  amours,  of 
a  famous  thespian,  his  attitudes  toward  life, 
his  philosophy  and  creed  toward  his  profes- 
sion and  devotion  to  the  theatre.  It  is  an 
adult  tale  beginning  with  a  boyhood  that  was 
as  theatrically  mature  as  its  final  and  rather 
touching  end  as  ,the  old  actor  bravely  dies 
alone  in  order  that  his  talented  son  may  en- 
joy his  triumph  at  an  opening  night. 

Comment:  A  monograph  which  can  have 
serious  and  instructive  interest  for  actors 
and  all  in  the  profession  of  the  theatre,  this 
picture  has  very  limited  appeal  for  movie- 
goers. It  is  a  warm  tribute  by  a  son  to  his 
eminent  father.  Animated  far  more  by  ad- 
miration than  sentiment,  there  are  shrewd 
and  pointed  observations  on  the  art  and  tech- 
niques of  acting.  But  these  mean  little  with- 
out full  understanding  of  the  dialogue,  since 
titles  cannot  convey  the  essence  of  such 
pointed  and,  for  those  uninitiated  in  the  pro- 
fessional aspects  of  the  theatre,  esoteric  com- 
mentaries on  the  art  of  acting.  There  is  some 
scintilating  humor,  but  it  is  of  the  grownup, 
sardonic  sort  and  occurs  in  such  scenes  as 
when  the  actor  propositions  a  young  girl  by 
indirection  in  conversation  ostensibly  ad- 
dressed to  her  ward  and  uncle.  As  movie  fare, 
the  picture  lacks  action,  movement,  and  con- 
ventional plot  interest. 


Boxoffice  says: 

"Should  BEAT  the 
boxoffice  success  of 
Miracle  On  34th  Street  ! 

ROXYOPENING  in  ^ 

N.Y./follows  pattern 
set  in  Baltimore, 

^nnlfnn«>_  Atlnntic  Citv 


where  it's  BEATING 


Sitting  Pretty  grossesi 


and 


in  St.  Louis,  Detroit 
and  Milwaukee 
where  it's  BEATING 


The  Walls  of  Jericho! 


and 

in  Portland  where 
it's  BEATING  the 


Foxes  of  Harrow!' 


Tyrone 

BAXTER 


Every  showman  says: 

YOU  CAN'T  BEAT 


CENTURY-FOX 


26  SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 

Regional  Newsreel 

News  of  Evente  and  Personalities  Reported  by  Correspondents  Throughout  the  Nation 


CINCINNATI 


Hoy  O.  Simons  of  the  Fayette  Theatre, 
Washington  C.  H.,  Ohio,  is  spending  a  vacation 
in  Capada.  Sam  Haber  has  resigned  as  West 
Virginia  salesman  for  Eagle  Lion.  Lee  Heid- 
ingsfeld,  RKO  booker,  replaces  him.  Lou 
Siebert,  another  Kentucky  EL  salesman,  has 
resigned  to  join  Screen  Guild. 

Altec  Service  Corpora:tion,  of  which  M.  G. 
Thomas  is  local  manager,  made  new  servicing 
contracts  with  several  theatres. 

The  girls  of  the  Universal-International  office 
honored  Helen  Eberhart  Ciron,  manager  Irv 
Sochin's  secretary,  with  a  dinner  at  the  Colony 
Restaurant  and  a  shower  at  the  home  of  Cashier 
Florence  Shoemaker.  The  daughter  of  Mrs. 
Louise  England,  RKO  inspectress,  will  be  mar- 
ried on  Oct.  9.  Mrs.  England's  son  recently 
became  an  employe  of  National  Screen  Service. 
Midwest  Theatre  Supply  Company  equipped  the 
new  theatre  in  Decota,  W.  Va.,  opened  on  Sept. 
4,  by  the  Decota  Fuel  C®mpany.  Joe  Roen, 
20th-Fox  branch  manager,  attended  the  com- 
pany's sales  convention  in  Los  Angeles. 

Mr.  and  Mrs.  E.  L.  Keesling  of  Bramwell 
came  to  the  city  the  past  week  to  make  a  round 
of  the  shops  and  social  affairs.  Their  younger 
son,  Rodney,  was  married  recently.  Irene  Meek 
is  the  new  SRO  booker.  National  Theatre  Sup- 
ply Company  Manager  John  Kelly,  attended  the 
opening  of  the  Skyway  Outdoor  Theatre,  Blue- 
field,  W.  Va.,  which  was  opened  by  Max  Matz 
and  Sam  Switow. 


DALLAS 


For  the  first  time  in  over  a  decade,  the 
Palace,  principal  downtown  Interstate  theatre, 
will  put  a  serial,  "Superman"  on  its  regular 
program.  The  ninth  annual  Variety  Club  of 
Texas  Turtle  Derby  was  held  last  week  at  the 
Dallas  Ice  Arena,  with  net  proceeds  going  to 
the  Boys  Ranch,  major  Variety  Club  charity. 

Joy  Houck's  Queen  Theatre,  one  of  Dallas' 
landmarks  on  Elm  Street,  has  been  remodeled 
and  re-opened  under  the  name  of  the  Leo.  High- 
lights of  the  world  premiere  of  Warners'  "Two 
Guys  from  Texas"  was  shown  at  the  Paramount 
screening  room  Monday  at  noon  for  Dallas  area 
exhibitor. 

Frank  Starz,  head  of  Interstate's  publicity 
and  advertising  department,  conferred  here  this 
week  with  Harriet  Watt,  Theatre  Guild  repre- 
sentative, on  promotion  of  the  Guild's  series  in 
Texas. 

Redecorated  and  renovated  throughout,  the 
Gay  Theatre  here  has  reopened  under  the  man- 
agership of  Roy  L.  Kinder.  The  450-seat  Park- 
way, Dallas,  which  opened  Sept.  8,  is  owned  by 
Roy  Lumpkin  of  this  city. 


CLEVELAND 


Don  McGregor,  who  came  to  Cleveland  from 
the  west  coast  to  handle  RKO  exploitation  out 
of  the  local  office,  has  joined  the  Carl  Schwyn 
Circuit  of  Bowling  Green,  Ohio,  as  assistant 
to  General  Manager  Jack  Armstrong.  Al  Eisen- 
berg  and  Sanford  Zaas  have  purchased  the  neigh- 
borhood Ace  from  Paul  Bader.  Paramount  Ex- 
ploiteer  James  Levine  has  had  Cincinnati  added 


REGIONAL  NEWS  INDEX 


Atlanta    30 

Baltimore     30 

Boston  I  '. . .  27 

Charlotte      34 

Chicago    26 

Cincinnati   26 

Cleveland    26 

Columbus    30 

Dallas   26 

Denver   31 

Des  Moines    26 

Harrisburg    29 

Hartford    29 

Indianapolis    27 

Kansas  City    31 

Los  Angeles    28 

Louisville    28 

Minneapolis   30 

Milwaukee    28 

New  Haven    30 

New  Orleans    26 

New  York    31 

Omaha    28 

Philadelphia   29 

Phoenix    34 

Portland    27 

St.  Louis    34 

Salt  Lake  City   29 

San  Francisco    27 

Toronto    30 

Vancouver    31 

Washington    28 


to  his  Cleveland  and  Detroit  coverage  follow- 
ing recent  death  of  Charles  Perry.  MGM  Sales- 
man Lou  Marks  is  in  New  York  taking  a  four- 
week  home  office  training  course.  Ruth  Gardi- 
nier,  Co-op  booker,  spent  the  Labor  Day  week- 
end with  her  mother  in  Gloversville.  Warner 
Club  dinner  dance,  for  members  only,  originally 
scheduled  for  Sept.  14  in  the  Hickory  Grill, 
has  been  postponed  to  Sept.  21. 

Jimmy  Wright,  13-year-old  son  of  Warner 
Assistant  Zone  Manager  Dick  Wright  was 
struck  by  an  automobile  as  he  was  riding  his 
bicycle.  Taken  to  Huron  Rd.  Hospital,  he  was 
declared  uninjured  except  for  shock  and  bruises. 

Julius  Lamm,  manager  of  Warners'  Uptown 
Theatre  for  IS  years  until  last  month  when  he 
went  to  Los  Angeles,  has  closed  the  Theatrical 
Enterprise  branch  there  and  returned  to  his  old 
post  in  Cleveland.  Harold  Friedman,  his  suc- 
cessor at  the  Uptown,  resumes  management  of 
the  Vogue,  succeeding  Guy  Ellis  who  resigned 
to  manage  a  theatre  in  Phoenix,  Ariz.  Sid  Hol- 
land, associated  with  Lamm  in  Los  Angeles,  also 
has  returned  to  Cleveland. 

Charles  C.  Deardourff  and  James  E.  Watson 
MGM  exploiteers  have  had  their  territories  re- 
aligned. Watson  is  now  covering  Cincinnati  and 
Indianapolis,  with  Deardourff  covering  Cleve- 
land, Detroit  and  Pittsburgh. 


Admissions  Cut 

The  Champion  of  the  H.  and  S.  The- 
atres in  Columbus,  Ohio,  has  reduced 
its  admissions  as  a  step,  it  is  stated,  in 
reducing  the  cost  of  living.  Adult  ad- 
mission was  cut  to  20  cents,  the  regular 
price  heretofore  for  its  weekly  family 
nights.  Children's  price  remains  20  cents. 
This  is  said  to  be  the  first  definite  break 
in  regular  admissions  scales  in  Columbus. 


CHICAGO 


.  The  midwest  section  of  the  Society  of  Motion 
Picture  Engineers  met  here  Thursday  of '  this 
week  at  the  Metallurgy  and  Chemical  Engineer- 
ing building  auditorium.  Program  included  a 
film  on  "Color"  produced  by  the  Imperial  Chem- 
ical Industries  and  distributed  by  the  British 
Information  Service;  "Adapting  Motion  Picture 
Equipment  to  the  Needs  of  Medical  Teaching," 
by  Mervin  W.  Larue,  Sr.  of  Chicago,  for  20 
years  the  producer  of  many  medical  films ;  and 
"Seeing  Light  and  Color,"  by  Ralph  M.  Evans 
of  Eastman  Kodak.  R.  T.  Van  Niman  of  Motio- 
graph  was  chairman. 

Charlotte  McConnell,  daughter  of  Theatre  At- 
torney Thomas  McConnell,  was  married  Sept. 
11  in  Evanston  to  Dr.  Charles  Clyde  Wolf,  Jr. 
MGM  Manager  W.  J.  Daveney  is  expected  back 
shortly  from  a  Wisconsin  vacation.  William 
Bein,  Cincinnati  theatreman,  is  in  Chicago  on 
vacation.  Larry  Gauthier  of  the  Pantheon  was 
named  acting  assistant  manager  of  the  State 
Lake.  Seymour  Simon,  theatre  attorney,  is  back 
from  film  conferences  in  New  York  City.  Hugh 
McGinnis  has  resigned  as  manager  of  Balaban 
and  Katz's  Drake  and  rejoined  the  army. 

The  Blackstone  Theatre  has  reopened  fol- 
lowing an  overhauling  job  that  included  new 
carpets,  air  conditioning  system  and  complete 
repainting  job.  While  in  Ottawa,  111.,  Ted 
Dariotis  of  the  Alliance  Circuit's  maintenance 
staff,  supervised  the  installation  of  a  new  air 
conditioning  system  and  a  new  marquee  in  the 
Roxy,  which  was  also  thoroughly  overhauled  in 
all  departments. 

Bob  Hartman  of  the  Hollywood  Service  The- 
atre Premiums  is  confined  to  the  Deaconess 
Hospital  by  serious  illness.  Ed  D.  Loughy,  man- 
ager of  the  loop  Apollo,  is  at  his  home  gravely 
ill. 


NEW  ORLEANS 


John  Granger,  office  manager  at  Columbia, 
has  returned  from  his  vacation  in  Tennessee. 
Bobbie  Dobyns,  booker-stenographer  at  Uni- 
versal, was  recently  married  to  Edward 
McPhate.  She  will  continue  working. 

Hazel  May  Hill,  who  has  been  ill  for  a  month, 
has  returned  to  her  work  at  Columbia.  A  former 
contract  clerk  at  Universal,  Audry  Miller,  who 
moved  to  Michigan  after  marrying  Joseph 
Bacarella,  visited  the  New  Orleans  office  re- 
cently. Lydia  Scully,  head  booker  at  Columbia, 
will  move  into  her  new  house  during  her  vaca- 
tion next  week. 


DES  MOINES 


Herman  Wolf,  who  purchased  the  Strand  at 
Ackley,  la.,  a  year  ago,  has  sold  it  to  Walter 
Cowell  of  Farmington,  Minn.  Earl  Manbeck,  Jr., 
has  purchased  the  local  Forest  from  the  Iowa 
United  Theatres  and  has  redecorated  and  mod- 
ernized it  at  a  cost  of  $20,000. 

The  annual  Tri-States  and  Central-States 
Theatre  Corp.  golf  stag  at  the  Hyperion  Club, 
Des  Moines,  drew  over  100  film  men.  Harrison 
Wolcott  of  Eldora,  son  of  Leo  Wolcott,  won 
the  tournament. 

Monogram  Des  Moines  Manager  Mayo  Beatty 
has  resigned.  Salesman  V.  M.  Fennelly  takes  his 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


27 


REGIONAL  NEWSREEL 


place.  Beatty  is  a  veteran  of  film  row  with  some 
20  years  as  salesman  for  Warner  Bros.,  before 
joining  Monogram..  Fennelly,  formerly  of  New 
York,  was  with  Tri-States  Theatres  before  join- 
ing Monogram.  Kenneth  Weldon,  former  MGM 
booker,  replaces  Fennelly  as  salesma  in  both  the 
Omaha  and  Des  Moines  territories. 

Iowa  United  Theatres  has  acquired  a  half- 
interest  in  the  Majestic,  DeWitt,  from  G.  L. 
DeNune.  DeWitt  Amusement  Company  will 
operate  it.  Mr.  and  Mrs.  P.  D.  Cote  will  cele- 
brate the  35th  anniversary  of  the  Cote  Theatre 
at  Waukon,  la.,  on  Nov.  21.  Floyd  H.  Wall  of 
Missouri  Valley,  la.,  has  purchased  the  Iowa, 
Hopkinton.  The  Iowa  at  Swea  City,  la.,  has 
been  sold  to  the  Svendsen  brothers. 

Frank  Lilly,  former  owner  and  manager  of 
the  Strand,  Edgewood,  la.,  died  recently  in  a 
Chicago  hospital. 

PORTLAND 

The  heat  wave  and  forest  fires  hit  Pacific 
Northwest  for  two  days,  but  failed  to  stop 
numerous  holdovers.  William  McCraw,  execu- 
tive director  Variety  Clubs  International  was 
the  guest  of  Ben  F.  Shearer,  equipment  specialist 
of  Seattle. 

The  Temple,  Tacoma,  reopened  following  ex- 
tensive remodeling.  W.  E.  "Slats"  Wilson, 
branch  manager  in  Portland  for  Universal- 
International,  resigned,  to  be  succeeded  by 
Salesman  Jimmy  Hommel. 

William  Edris  has  leased  the  Roxy,  Ballard, 
to  Frank  L.  Newman,  Jr.,  for  19  years.  New- 
man also  operates  the  Ballard.  Don  Hiatt,  with 
MGM  for  some  15  years,  has  joined  the  Bill 
Shartin  staff  as  office  manager  and  booker  for 
Film  Classics,  Seattle. 

John  E.  Olson  has  purchased  the  Rosa,  Zillah, 
Wash.,  from  Ray  Miller.  Lloyd  Muir,  exploita- 
tion representative  for  RKO  in  Vancouver,  is 
week-ending  in  Seattle.  E.  L.  Walton,  vice- 
president  and  assistant  general  sales  manager 
for  Republic,  is  visiting  Portland  and  Seattle 
exchanges. 

BOSTON  ~ 

Hearing  on  an  application  to  change  a  zoning 
alteration  to  permit  erection  of  a  drive-in  near 
North  Main  Street,  Natick,  was  postponed  to 
Oct.  5  to  allow  time  for  the  planning  board 
to  consider  the  matter. 

A  drive-in  has  been  opened  in  Revere,  Mass., 
at  a  reported  cost  of  $250,000.  Mickey  Redstone, 
proprietor  of  the  new  Dedham  Drive-In,  also 
owns  this  one.  Both  openings  were  held  within 
a  week  and  a  half  of  each  other. 

Joe  Cifre,  chief  barker,  and  Bill  Koster, 
executive  director.  Variety  Club,  were  guests 
of  Samuel  L.  Loew,  Jr.,  Theatre  Candy  Corp. 
at  a  recent  Kiwanis  luncheon.  Also  present  were 
Bill  Sullivan,  Bill  Saulkel,  and  Red  Barrett, 
from  the  Boston  Braves  baseball  team.  During 
the  luncheon,  various  articles  were  auctioned  off 
and  the  preceeds  given  to  the  "Jimmy"  fund. 
That  night,  200  or  so  Kiwanians  journeyed  to 
the  baseball  game,  where  another  collection  was 
made  for  the  same  fund. 

It  is  rumored  that  one  of  the  larger  circuits 
is  negotiating  for  a  lease  of  the  1,000-seater  the 
John  Hancock  Development  Company  is  build- 
ing in  the  Hancock  Village  in  Brookline,  Mass. 
January  completion  is  anticipated. 

Herman  Rifkin,  Allied  Artists  and  Monogram 
franchise  holder  for  the  New  England  states, 
was  in  Hollywood  last  fortnight  for  conferences 


with  President  Steve  Broidy  and  other  home 
office  officials. 

Jack  Clement,  foreign  department.  Republic, 
New  York,  has  been  working  in  the  Boston 
exchange  for  three  weeks  awaiting  the  arrival 
of  a  new  baby.  It  was  a  boy,  James  Francis, 
born  at  Framingham  Hospital. 

SAN  FRANCISCO 

A  surprise  sale  of  the  Brisbane  Theatre  in 
San  Francisco's  Bayshore  district  was  announced 
by  Ralph  Dostal,  former  Columbia  booker  and 
theatre  owner.  Dostal  sold  the  Brisbane  house 
to  Joseph  Haig  Boyd,  new  to  exhibitor  circles. 

Ralph  Clark  from  the  United  Artists  office 
in  Los  Angeles  is  now  office  manager  at  local 
UA  branch  replacing  Buck  Smith,  who  left  for 
Tokyo,  Japan,  recently.  George  Glosser,  who 
recently  came  to  UA  office  as  booker,  resigned 
due  to  ill  health. 

Robert  Damron,  formerly  with  Fox  West 
Coast  in  Los  Angeles,  was  made  manager  of 
the  Grove,  Pacific  Grove,  according  to  Mark 
Miller,  Monterey  peninsula  district  manager  for 
Golden  State  Circuit. 

After  a  series  of  practice  games,  film  row's 
basketball  team,  sponsored  by  Paramount,  op- 
ened the  official  season  last  week  by  trouncing 
Pacific  Insurance  quintet.  Stanley  Lefcourt, 
office  manager.  Film  Classics,  led  the  scoring. 

Milton  Nelson  and  William  Flemming  are  new 
bookers  at  20th  Century-Fox.  George  Stribling, 
formerly  with  Republic,  is  now  salesman  with 
Screen  Guild  under  Manager  Al  Grubstick. 
John  Nichols,  manager  of  the  Strand,  Merced, 
visited  here. 

Lee  Dibble,  co-owner  of  Embassy  Theatre, 
flew  to  San  Diego  when  notified  of  his  mother's 
death  there.  Dibble  was  on  vacation  at  Van- 
couver, B.  C.  when  report  reached  him. 

INDIANAPOLIS  ~ 

Tom  Baker  of  Affiliated  Theatres,  Indianap- 
olis, acquired  the  Ohio  and  Madison  theatres, 
Madison,  Ind.,  from  Herbert  H.  Johnson.  John- 
son has  disposed  of  all  his  holdings  and  will 
take  up  residence  in  Arizona. 

Tom  McCleaster,  manager,  20th-Fox  ex- 
change, is  attending  the  annual  convention  of 
(Continued  on  Page  28) 

New  Theatres 

Marion,  Ind. — Balaban  and  Katz  will  build  a  1,200 
seater  here  next  year. 

Fairfield,  Ala. — Waters  Theatre  Company,  new  house 
on  Gary  Avenue  costing  $30,000. 

Boston — Hancock  Development  Corp.,  1,000-seater 
in  Hancock  Village,  Brookline. 

Hartford,  Conn. — John  Pertrucci,  600  car-drive-in 
under  construction ;  cost  $65,000.  Peter  Latchis  build- 
ing at  Newport,  N.  H.  Charles  Arnold  to  start  a 
non-profit  drive-in,  Concord,  N.  H.  Arthur  and  Adri- 
enne  Alix,  application  for  permit  for  a  drive-in  at  Col- 
lege Highway.  Loew  Poll,  1,400-seater,  Norwich, 
Conn.  Fruge  Construction  building  two  1,000-seaters, 
Bridgeport. 

Minneapolis — A.  A.  Johnson  bought  property  on 
which  to  build  theatre.  Adams,  Minn.,  business  men 
are  erecting  a  Quonset.  Mrs.  Evy  Engquist  has  a 
permit  to  build  on  West  Lake  St. 

San  Francisco — Anson  Longtin,  a  new  house  at 
Fair  Oaks,  near  Sacramento. 

Louisville — Hugh  Kessler,  new  house  at  Palmyra, 
Ind.,  W.  H.  Hahn  and  J.  F.  Burnette,  new  drive-in, 
Bardstown,  Ky.,  to  be  called  Gypsy. 

Milwaukee — 800-car  drive-in  costing  $175,000,  near 
Racine  by  Racine  Outdoor  Theatre  Co.  Six  hundred 
fifty-car  drive-in  at  Eau-Claire.  Marcus  Theatre  Man- 
agement plans  a  750-car  drive-in  near  Green  Bay. 
Genoa  City  will  have  a  700-car  drive-in  to  be  built  by 
300  citizens  of  the  community  under  leadership  of 
Oscar  A.  Brotman.  Our  Theatre,  a  400-seater,  is  being 
erected  at  Niagara,  Wis.,  by  F.  D.  Merritt. 

Chicago — Citizens  of  movieless  Brook,  Ind.  are 
building  a  3S0-seater.  Paul  Durbin  is  building  a  the- 
atre at  Perry.  Jack  Butler  is  planning  a  750-seater 
at  Danville,  111. 


Astor — Atlanta;  Bay  State — Boston;  Pam-o — Buffalo;  Astor — 
Charlotte;  Capital — Chicago;  Screen  Guild — Cincinnati;  Imperial 
— Cleveland;  Astor — Dallas;  Selected — Denver;  Allied — Detroit; 
Selected — Kansas  City;  Astor — Los  Angeles;  Astor — Milwaukee; 
Independent — Minneapolis;  Connecticut  Films — New  Haven; 
Dixie  Film — New  Orleans;  Bell  Pictures — N.  Y.  C:  Capital — 
Philadelphia;  Astor — San  Francisco;  Crown — Pittsburgh;  Special 
Attractions — Seattle;  Screen  Guild — St.  Louis;  Equity — Wash- 
ington, D.  C. ;  Peerless  Film  Canada — Toronto — Winnipeg — 
Montreal. 


28 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


REGIONAL  NEWSREEL 


{Continued  from  Page  27) 

division  and  branch  managers  in  Los  Angeles. 

MGM  Exploiteer  Harold  Marshall  has  re- 
signed as  of  Sept.  13,  and  will  reside  in  Cleve- 
land. He  will  operate  surplus  army  goods  stores 
in  Alliance  and  Mansfield,  Ohio. 

Iva  Moore,  operator  of  the  Orpheum,  Mitchell, 
Ind.,  visited  friends  in  Detroit.  William  Weil, 
son  of  Walter  Weil,  Greenfield,  Ind.,  exhibitor, 
has  been  appointed  captain  of  the  cadet  corps, 
at  the  i^ouisville,  Ky.,  Military  Academy.  True- 
man  Rembusch  of  Syndicate  Theatres,  Franklin, 
Ind.,  is  building  a  new  radio  station  at  Wabash, 
Ind.  Dolores  Hill,  of  the  Warner  Bros,  office, 
is  recuperating  after  an  appendectomy. 

The  Iris,  Lyons,  Ind.,  held  its  formal  open- 
ing Sept.  15.  Kermit  Suhre  operates  the  house. 
James  T.  Victory,  a  former  salesman  at  20th- 
Fox,  New  York,  has  replaced  H.  L.  (Laddy) 
Hancock  resigned.  Donovan  Underwood,  ship- 
per at  20th-Fox  and  Bess  Louise  Harris,  were 
married  Sept.  11  in  Greenfield,  Ind. 

WASHINGTON 

The  Variety  Club  golf  turnament  and  dinner 
dance,  at  the  Manor  Club  on  Sept.  3,  had  an 
excellent  turnout.  One  hundred  and  two  golfers 
competed.  Harry  Bachman,  Circle  Amusement 
Co.,  with  a  low  gross  of  75,  won  permanent 
possession  of  the  Potomac  Electric  Power  Co. 
Trophy,  for  a  3-time  winner.  Low  driving  con- 
test was  won  by  Buddy  Brylawski;  nearest  to 
cup  by  Roy  Richardson,  Suffolk,  Va. ;  low  net 
prizes  went  to  Lee  Ritter,  Ray  O'Malley,  Lou 
Ribnitzki,  Herbert  Sauber,  Eddie  Stevens, 
Dallas  Pratt,  Leroy  Smith,  Bill  Leapley,  Jay 
Carmody,  Roger  Squitero,  Al  Miller,  George 
Crouch,  Rodney  Collier,  Sam  Galanty  and 
John  Di  Joseph.  The  second  lowest  gross,  in 
the  tournament,  next  to  Harry  Bachman's  was 
rung  up  by  Al  Pratt  of  Warner  Bros.  Jack 
Foxe,  of  Loew's,  with  a  score  of  127  got  a 
trophy  for  the  highest  score.  And  Bernard  Lust 
got  a  trophy  for  the  most  sixes.  George  Crouch 
won  a  clock;  Louis  Ribnitzki,  an  RCA  radio; 
Charles  McGowan,  a  set  of  glassware;  Rodney 


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CELEBRATE  DEPINET  ELECTION  AS  RKO  PRESIDENT.  Following  his  election 
last  week  as  president  of  Radio-Keith-Orpheum  by  the  RKO  Directors,  Ned  E.  Depinet 
was  honored  by  other  company  executives  at  the  21  Club.  Shown  above  (l-r)  are:  Rutgers 
Neilson,  publicity  manager;  Harry  Mandel,  RKO  Theatres  publicity  manager;  A.  A.  Schu- 
bart,  manager  of  exchange  operations;  Mr.  Depinet;  S.  Barret  McCormick,  national  advertis- 
ing director,  and  Leon  J.  Bamberger,  sales  promotion  manager. 


"Voice  of  Theatre  Speakers" 
JOE  HORNSTEIN  has  it! 


Collier,  an  electric  toaster.  All  four  men  are 
from  Warner  Bros. 

The  Trans-Lux  Theatre  resumed  its  Satur- 
day morning  children's  shows. 

Changes  in  Warner  personnel :  Heliodoro 
Maya,  formerly  of  the  art  department  of  the 
Evening  Star,  has  taken  over  the  drawing  board 
at  the  advertising  department,  replacing  Gordon 
Lombard,  who  left  for  a  position  in  the  govern- 
ment. Peggy  Andrews,  formerly  of  contact,  has 
left  for  a  position  in  Better  Business  Bureau ; 
Jane  Zink,  of  advertising,  has  resigned  to  study 
modeling  in  New  York ;  Lyle  Selby,  advertising, 
has  left  to  return  to  his  home  in  California. 

MILWAUKEE  ~ 

This  is  the  season  for  remodeling  theatres  in 
the  Milwaukee  territory.  Renovation  of  the 
Loyal,  Loyal,  Wis.,  has  been  completed ;  floor 
was  dropped  to  eliminate  step-ups  on  entering, 
and  new  wiring,  plumbing,  canopy  and  indirect 
lighting  fixtures  installed.  The  Classic,  Water- 
town  is  remodeling.  It  is  one  of  the  few  houses 
in  the  area  that  sells  cold  drinks  to  patrons. 

Permit  has  been  granted  for  the  rebuilding 
of  the  old  Strand  movie  house  at  Manitowoc, 
of  which  Nicholas  Johnson  of  Sheboygan  is  the 
owner.  New  push-back  seats  and  projection 
machines  will  be  installed.  An  early  fall  opening 
is  expected.  New  projection  and  other  equip- 
ment is  being  put  in  at  the  Troy,  Troy,  Wis., 
Owner  Lauren  Huston  stated.  Shows  are  not 
interrupted. 

Work  is  progressing  on  Ernest  Bozyshe's  new 
theatre  at  Stoddard,  Wis.  The  new  700-seat, 
Gilman,  Wis.,  was  opened  last  month ;  it  is 
owned  by  Mr.  and  Mrs.  Frank  Kinas. 

OMAHA 

The  Pawnee,  500-car  capacity,  is  the  latest 
drive-in  scheduled  for  opening  at  North  Platte, 
Neb.  Jim  Burrus  has  reopened  the  Isis,  Crete, 
Neb.,  after  complete  redecorating  and  reseating. 
Paul  Trampe,  exhibitor  at  Oxford,  Neb.,  and 
pitcher  for  the  local  baseball  team,  may  lose 
part  of  his  sight  as  a  result  of  a  batting  practice 
ball  that  struck  him  early  in  the  summer. 

Tri-States  is  completely  remodeling  the 
Strand,  Hastings,  Neb.,  managed  by  John 
Spencer.  Bill  Tomi,  circuit  maintenance  chief, 
and  District  Manager  William  Miskell  visited 
the  scene.  Walter  Hoffman,  20th-Fox  exploiteer 
from  Minneapolis,  was  in  town.  Robert  Hofifa, 
manager  of  the  Grand,  Grand  Island,  reports 


the  birth  of  a  first  child,  a  boy.  Abe  Friedman, 
Tri-States  partner  at  Sioux  City,  is  vacationing 
in  Hollywood. 

Howard  Kennedy,  Broken  Bow,  exhibitor, 
was  elected  a  member  of  the  Nebraska  Repub- 
lican Central  Committee  at  the  state  convention 
here.  Kennedy  is  recently  out  of  the  hospital 
after  suffering  an  accident  in  Washington,  D.  C. 
The  Omaha  Safety  Council  will  premiere  its 
local  production  "Homemade  Hazard"  Nov. 
10  at  the  Home  Safety  Clinic.  Epstein  circuit 
has  installed  new  sound  in  the  Circle. 

Joseph  Meyer,  S  &  M  Service,  Omaha,  is 
seriously  ill  in  an  Omaha  hospital. 

LOS  ANGELES  ~ 

The  Fox  West  Coasters  helped  raise  $200,000 
for  the  149-bed  wing  for  St.  John's  Hospital. 
Seymour  Reiser  and  Pete  Latsis  handled  the 
steady  stream  of  publicity,  while  Dick  Dickson 
laid  the  groundwork  for  the  entire  af¥air.  On 
the  night  of  the  big  shindig,  over  100  FWC 
managers  and  employes  filled  various  jobs  that 
ranged  from  taking  tickets  to  selling  popcorn. 

Ludwig  Sussman,  who  runs  the  Adelphi  in 
Chicago,  is  coming  here  to  take  things  easy. 
His  brother  will  take  care  of  the  theatre.  Ben 
Judels,  who  formerly  produced  a  number  of 
films  and  was  active  in  independent  exchanges 
in  the  Midwest,  has  been  appointed  sales  man- 
ager for  Filmack  Trailers  for  the  entire  West 
Coast. 

The  Crest,  Reno,  was  reopened  Sept.  2  by 
Fox  West  Coast.  Among  those  present  were 
actress  Anne  Baxter  and  FWC  Executives 
Charles  Skouras,  R.  H.  McCullough,  Bud  Lol- 
lier,  Ed  Zabel  and  Seymour  Peiser.  The  pro- 
ceeds went  to  the  firemen  injured  in  a  recent 
conflagration  in  Reno. 

FWC  turned  over  17  of  its  first-run  houses 
for  a  special  "Salute  to  Youth"  morning  show 
Sept.  18.  A  tie-up  was  worked  with  Arden 
Dairies  whereby  tickets  were  made  available 
for  youngsters  free  of  charge. 

LOUISVILLE  ~ 

A  7>^-pound  daughter  was  born  last  month 
to  Kentucky  Theatre  Enterprizes  President  L.  B. 
Fuqua  and  wife  at  Eddyville.  Legal  difficulties 
have  delayed  the  scheduled  opening  of  the  new 
Croydon  drive-in,  Croydon,  Ind.  Among  in- 
diistryites  to  attend  the  Theatre  Owners  of 
America  meeting  in  Chicago,  Sept.  24-25,  will 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


29 


REGIONAL  NEWSREEL 


be  Guthrie  F.  Crowe,  Henry  J.  Stites  and  Nell 
G.  Borden  of  the  Kentucky  Association  of  The- 
atre Owners,  and  Katherine  Overstreet  of  the 
Fourth  Avenue  Amusement  Company. 

United  World  Federalists  scheduled  the  Brit- 
ish film,  "Does  It  Matter  What  You  Think?" 
and  the  American  "One  World  or  None"  in  the 
Western  Amphitheatre  here.  S.  J.  Brown,  Sr., 
former  owner-manager  of  the  Star,  West 
Point,  Ky.,  has  recuperated  from  a  major  oper- 
ation. Edgar  Barnett  opened  his  new  theatre, 
Sacramento,  Ky.,  Sept.  10. 

Theatre  equipment,  accessories,  supplies,  etc., 
will  be  shown  for  the  first  time  at  the  Kentucky 
Association  of  Theatre  Owners,  convention  here 
Oct.  27-28.  Space  has  been  engaged  for  many 
booths.  W.  E.  Carrell  of  the  Falls  City  Equip- 
ment Company  will  again  give  a  cocktail  party 
for  all  KATO  members  and  friends  in  its  Model 
Theatre  room.  Other  social  events  are  in 
preparation. 

HARRISBURG 

With  the  appearance  of  Guy  Lombard©  and 
his  orchestra  Saturday,  the  Hershey  Park  Ball- 
room closed  for  the  season,  leaving  Manager 
Harry  Chubb  full  time  to  devote  to  the  movie 
house  which  is  his  regular  winter  job. 

Mark  Rubinsky,  owner  of  the  Rubinsky  cir- 
cuit, visited  his  houses,  following  a  summer 
schedule  of  three  times  a  week.  Ida  Rubinsky, 
Capitol  office  manager,  was  in  New  York,  and 
her  sister,  Doris,  in  Washington,  D.  C. 

Harvey  Miller,  assistant  manager  at  the  Rio, 
was  in  Maryland.  Other  Rio  personnel  returned 
from  vacations  were  Cashiers  Bertha  Olsen 
and  Estella  Hicks.  Manager  Francis  Deverter  is 
taking  his  leave  in  short  trips. 

Mrs.  Jack  D.  O'Rear,  wife  of  the  Colonial 
manager,  received  a  hurry  call  from  an  at- 
torney friend  to  help  out  for  three  weeks  during 
the  vacation  of  his  secretary. 

Visitors  last  week  included  Lou  Golding, 
Fabian  area  manager,  and  film  company  repre- 
sentatives Tom  Noble  of  Warners,  Norris 
Rosen  of  Universal,  Jack  Dynan  20th-Fox,  and 
Clem  Reck  of  Paramount. 

HARTFORD 

Salvatore  Adorno,  operator  of  the  Palace, 
Middletown,  Conn.,  reopened  the  house  after  a 
shutdown  of  some  10  years.  He's  installed  new 
lobby,  marquee,  etc.  In  Hartford,  Crown  Man- 
agement Corp.  has  put  a  new  blue  glass  front 
into  the  Crown,  managed  by  James  Tufify.  New 
drive-in  was  opened  on  Memorial  Ave.,  West 
Springfield,  Mass.  by  the  Weymouth  Drive-In 
Theatre  Corp.,  of  Boston. 

New  Faces :  Dorothy  Scully,  candy  girl, 
Loew-Poli,  Hartford;  Vincent  O'Brien,  man- 
ager. Center  Theatre,  an  E.  M.  Loew  house  in 
Pawtucket,  R.  I.  Jay  Finn,  '  manager,  E.  M. 
Loew  circuit's  Hartford  Drive-In,  left  the  job 
to  resume  college  studies,  with  Paul  Amadeo, 
house  manager  of  E.  M.  Loew's  Hartford,  tak- 
ing over  pending  a  permanent  appointment. 

Lou  Brown  and  Harry  F.  Shaw  of  Loew- 
Poli  Theatres  were  in  Hartford.  Joe  Faith, 
operator  of  theatres  in  Bristol,  Terryville, 
Unionville,  and  ColHnsville,  Conn.,  is  reported 


New  Mirrophonic  Sound 
JOE  HORNSTEIN  has  it/ 


improved  after  a  long  illness. 

George  E.  Landers,  Hartford  division  man- 
ager for  the  E.  M.  Loew  circuit,  and  son  Dick, 
are  home  from  a  vacation  trip  to  California  and 
Canada.  Henry  Lord  of  the  Strand  is  home 
from  a  Canadian  holiday.  Frank  Morin,  Regal, 
was  vacationing  in  New  Jersey.  Howard  Pado- 
witz,  Loew-Poli  Palace  assistant  manager,  left 
on  his  vacation. 

Morris  A.  Harris,  64,  associated  with  his  three 
brothers,  Martin,  Ted,  and  Sam,  in  the  opera- 
tion of  the  State,  Hartford,  died  Sept.  10. 

George  Brown,  electrician.  State  Theatre, 
Waterbury,  Conn.,  died  suddenly.  He  was  Water- 
bury  lATSE  Local  vice-president. 

SALT  LAKE  CITY 

MGM  Cashier  Lee  Clayton  was  awarded  the 
pin  of  the  20-Year  Club  this  week  by  Manager 
Carl  P.  Nedley  and  feted  at  a  party.  He  is  the 
third  MG:M  employe  here  to  receive  the  20-year 
pin.  Except  for  four  years  in  the  army,  Clayton 
has  spent  most  of  his  life  in  exchange  work. 
Out-of-state  exhibitors  calling  on  local  ex- 
changes included  Hugo  Jorgensen  of  Rigby, 
Idaho,  and  Hy  Knudsen  of  Livingston  and  John 
Moran  of  Laurel,  Mont.  Manager  Andy  Floor 
of  the  renovated  Star,  is  headed  for  a  Pacific 
coast  vacation. 

This  being  Youth  Month,  Salt  Lake  City  teen- 
agers have  been  taking  over  the  management  of 
theatres  as  well  as  police,  civic  and  religious 
offices.  Juvenile  delinquency  is  almost  unknown 
here.  A  special  entertainment  program  for 
youths  alone  is  in  preparation  in  addition  to 
other  Youth  Month  events. 

Fox  Movietone's  "Desert  Life,"  the  Techni- 
color short  now  being  shown  at  the  New  York 
Roxy,  was  filmed  in  Las  Vegas,  N.  M.,  and 
depicts  night  scenes  there,  the  Little  Church  of 
the  West  and  Hotel  Last  Frontier. 

PHILADELPfflA  ~ 

Some  80  exhibitors  attended  a  luncheon  at 
the  Broadwood  Hotel  last  week  and  pledged 
their  full  support  to  the  current  Will  Rogers 
Memorial  Hospital  Drive.  Paramount  Mid- 
astern  Division  Manager  Earle  Sweigert  is 
chairman  of  the  local  drive. 

Eagle  Lion  Booker  Harold  Coltun  has  re- 
turned from  vacation,  much  of  which  was  spent 
getting  better  acquainted  with  his  new  baby. 
John  Nolan  and  Johnny  Roberts  of  the  Comer- 
ford  circuit  were  visitors  last  week. 

Harry,  son  of  Sam  Lefko,  is  now  in  the  ad- 
vertising and  sales  promotion  department  of 
Westinghouse  Electric  in  Washington,  D.  C. 
Jack  Jaslow  has  leased  the  Poplar  again  and 
contemplates  showing  foreign-made  films.  Joe 
Perry,  Clark  Film  shipper,  is  a  late  vacationist. 

All  Monogram  and  Allied  Artists  press  books 
will  be  supplied  by  National  Screen  effective 
immediately.  NSS  now  carries  other  accessories 
and  will  service  all  future  advertising  require- 
ments. 

Alvin  Goodwin,  general  sales  manager  for 
Quality  Premium  Distributors,  has  returned 
from  a  Boston  business  trip. 

Wally  Makowski,  Stanley- Warner  purchasing 
head,  celebrated  his  20th  wedding  anniversary 
last  week. 

Warner   Office   Manager   George  Hutcheon 
fractured  several  ribs  when  he  fell  in  his  bath- 
tub at  home.  Ed  McEvoy,  Universal-Interna- 
tional short  subject  sales  manager,  visited  the 
(Continued  on  Page  30) 


PLAYED  ENTIRE  LOEW'S 
NEW  YORK  CIRCUIT. 
STRAND,  BROOKLYN 

PARAMOUNT,  NEWARK 


Astor — Atlanta:  Bay  State — Boston:  Pam-o — Buffalo;  Astor — 
Charlotte:  Capital — Chicago:  Screen  Guild — Cincinnati:  Imperial 
— Cleveland:  Astor — Dallas:  Selected — Denver;  Allied — Detroit: 
Selected — Kansas  City;  Astor — Los  Angeles;  Astor — Milwaukee; 
Independent — Minneapolis;  Connecticut  Films  —  New  Haven; 
Dixie  Film — New  Orleans;  Bell  Pictures — N.  Y.  C. :  Capital — 
Philadelphia;  Astor — San  Francisco;  Crown — Pittsburgh;  Special 
Attractions — Seattle;  Screen  Guild — St.  Louis;  Equity — Wash- 
ington. D.  C. ;  Peerless  Film  Canada — Toronto — Winnipeg — 
Montreal. 


30 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


REGIONAL  NEWSREEL 


{Continued  from  Page  29) 
local  exchange.  Al  Reh,  manager  of  the  S-W 
Mastbaum,  is  back  from  vacation.  Catherine 
Foley  Winterbottom,  secretary  to  U-I  branch 
manager,  George  Schwartz,  was  ill  most  of  her 
vacation. 

Joan  Charles,  daughter  of  S-W's  Bill  Charles, 
married  Lee  Cattrell  in  Darby,  Pa.,  Sept.  11.  A 
daughter  was  born  to  Erwin  Kahos,  Y  and  Y 
Popcorn  sales  manager. 


MINNEAPOLIS 


Henry  Greene  has  been  named  chairman  of 
the  North  Central  Allied  committee  represent- 
ing independent  exhibitors  in  negotiations  with 
the  projectionists  union  on  a  new  contract.  Also 
on  the  committee  are  Ted  Mann,  Al  Lee,  and 
Martin  Lebedoff.  The  current  contract  expires 
Dec.  I. 

Ted  Mann  has  opened  his  new  600-car,  $150,- 
000  drive-in  eight  miles  northeast  of  Duluth, 
Minn.  The  450-car  drive-in  being  built  near 
Austin,  Minn.,  by  Clem  Jaunich  is  set  to  open 
late  this  month. 

A.  Davidson  has  changed  the  name  of  the 
Nancy  at  Bridgewater,  S.  D.,  to  the  Virginia. 
Pioneer  circuit  has  opened  the  new  Campus  at 
Storm  Lake,  Iowa.  George  H.  Berkholder  has 
bought  the  Dassel  at  Dassel,  Minn. 

Dean  Lutz  will  cover  the  Twin  Cities  and 
southern  Minnesota  for  United  Artists,  replac- 
ing Casper  J.  Chouinard,  now  managing  the 
UA  Milwaukee  branch.  William  Ronning,  buyer- 
booker  for  Minnesota  Amusement,  is  passing 
out  cigars.  It's  an  eight-pound  girl. 

The  Minneapolis  city  council  voted  to  grant 
a  license  for  the  Vogue  to  Wilfred  Wolfson 
and  Joseph  Podoloff.  The  license  had  previously 
been  turned  down  by  the  license  committee.  The 
council  also  confirmed  the  grant  of  a  license  to 
Mrs.  Evy  Engquist  and  Paul  Mans  for  a  new 
theatre  at  224  W.  Lake  St.  Wolfson  and 
Podoloi¥  had  purchased  the  Vogue,  formerly 
operated  by  Mrs.  Engquist  and  Mans,  and  sought 
to  take  over  the  latter's  license. 


TORONTO 


The  big  Odeon  in  Toronto,  recently  opened, 
cost  $250,000  more  than  the  announced  $2,000,000, 
according  to  a  statement  by  Odeon  Theatres  of 
Canada.  Rumors  are  rife  in  Toronto  that  Paul 
L.  Nathanson,  a  former  director  of  Canadian 
Odeon,  may  join  forces  with  Famous  Players 
Canadian,  of  which  his  father,  the  late  N.  L. 
Nathanson,  was  president  until  he  resigned 
eight  years  ago  to  form  the  Odeon  circuit.  An 
indication  of  the  increasing  rivalry  between 
these  two  circuits  was  seen  in  the  splash  news- 
paper advertising  for  Odeon's  first-runs  in 
Toronto  on  the  day  that  the  great  Odeon  here 
was  opened.  That  house  has  the  highest  admis- 
sion scale  of  any  theatre  in  Canada,  top  price 
being  $1.20  for  a  reserved  loge  seat,  with  gen- 
eral admissions  evenings  at  70  and  80  cents, 
and  in  the  afternoons  50  and  60  cents.  In 
Toronto  opposition  houses  the  adult  night  price 
is  66  cents  and  50  cents  at  matinees. 

Premiere  Canadian  roadshow  of  Laurence 
Olivier's  "Hamlet,"  a  J.  Arthur  Rank  produc- 
tion, has  been  set  for  the  Kent  in  Montreal,  com- 
mencing Sept.  20  with  admissions  at  $1.50  and 


New  Ideal  Theatre  Chairs 
JOE  HORNSTEIN  has  it! 


Fast  Booking  Time 

Andy  Anderson,  head  of  the  Ander- 
son Theatres,  Hartford  City,  Ind.,  ar- 
rived in  Indianapolis  by  plane  early 
Monday  morning,  completed  his  booking 
and  buying  chores,  and  returned  to 
Hartford  City  in  time  for  dinner.  It  was 
his  plane's  maiden  voyage  to  the  Hoosier 
capital. 


$1.  After  two  weeks  of  stage  presentations,  the 
Royal  Alexandra,  Toronto,  reverted  to  film 
bills  Sept.  13  with  the  Italian  picture,  "The 
King's  Jester."  During  the  summer  the  Royal 
Alexandra  played  films  for  two  months  in- 
stead of  the  usual  stage  shows. 

Canada,  still  without  domestic  television 
because  of  the  attitude  of  the  government,  saw 
its  first  telecast  from  the  Dominion  to  the 
United  States  on  Sept.  12  when  a  program  was 
sent  to  station  WBEN-TV  in  Buffalo,  N.  Y., 
showing  Niagara  Falls  from  the  Ontario  side 
of  the  border. 


NEW  HAVEN 


The  Regent,  Worcester,  opened  21  years  ago 
is  being  torn  down  to  make  room  for  parking 
lot.  Matt  Saunders,  manager  of  Poli  Bridgeport, 
and  Alice  Fox,  his  secretary,  both  celebrated 
birthdays.  RKO  District  Manager  Gus  Schaefer 
is  conferring  in  New  Haven  with  Branch  Man- 
ager Barney  Pitkin.  Leo  Litwin,  concert  pianist, 
stopped  off  in  New  Haven  to  visit  his  aunt  and 
uncle,  MGM  Manager  Harry  Rosenblatt  and 
his  wife.  Jack  Schwartz,  owner  of  West  End, 
Bridgeport,  is  ready  to  start  modernizing  his 
front  lobby  and  rest  rooms. 

Manager  Michael  Jacobson  of  the  Mayfair, 
Bridgeport,  is  back  from  a  California  vacation. 
MGM  branch  office  staff  is  giving  Phil  Gravitz 
a  luncheon  prior  to  his  leaving  to  attend  an  exec- 
utive training  course  in  New  York.  New  sound 
equipment  is  being  installed  at  the  Loew  Poli 
Strand,  Waterbury.  Louis  J.  Anger  has  re- 
opened his  modernized  and  enlarged  Barnum, 
Bridgeport. 

Continental  Films,  Inc.,  newly-formed  distrib- 
utor of  foreign  films,  has  opened  offices  at  185 
Church  Street,  New  Haven,  and  will  supply 
product  to  exhibitors  in  Connecticut,  Massachu- 
setts and  Rhode  Island.  Norton  M.  Levine,  New 
Haven  attorney,  is  president  of  Continental ; 
David  S.  Korn,  New  Haven,  secretary-treasurer, 
and  Allan  Stewart,  sales  manager. 


BALTIMORE 


Bernard  Rosen,  son  of  Morton  Rosen,  Wind- 
sor Theatre,  is  recuperating  in  Sinai  Hospital 
from  an  appendectomy.  Schwaber  circuit  plans  an 
October  opening  for  its  new  theatre  in  Dundalk. 
Son  of  Joe  Walderman,  Monroe  Theatre,  is 
back  from  vacation  camp  in  Maine.  Joe  Grant, 
Nemo,  has  regained  his  golfing  form.  Irving 
Grant,  Dunbar  is  back  from  an  Atlantic  City 
vacation. 

Morris  Oletsky,  Victory,  Rodney  Collier, 
Stanley,  Oscar  Coblenz,  Alpha,  and  Morton 
Rosen,  Windsor,  are  going  to  Philadelphia  for 
the  Variety  Club  golf  tournament.  Milton 
Schwaber  and  family  are  back  from  Atlantic 
City.  Gordon  Contee,  20th-Fox  manager  is  in 
town  visiting  the  Durkee  office.  Joe  Walder- 
man, Monroe,  is  celebrating  his  10th  wedding 
anniversary.  Frank  Hornig,  Horn  Theatre  was 


seen  contributing  to  the  Heart  Fund  at  the 
Variety  Club  Saturday  night.  Dick  Worman, 
Columbia  and  Eureka  Theatres  is  back  from 
Ocean  City. 

All  neighborhood  theatres  are  running  trailers 
plugging  the  Variety  Club  football  game.  Jules 
Girdin,  Imperial,  Brunswick,  Md.,  is  moving 
his  family  from  Long  Island  to  Brunswick. 
Mr.  and  Mrs.  Len  Smelter  are'  celebrating  their 
21st  wedding  anniversary  by  cruising  the  bay  at 
the  Corinthian  Yacht  Club  and  a  party  at  the 
Variety  Club.  Mr.  and  Mrs.  Stanley  Baker, 
Hicks  circuit  are  back  from  Atlantic  City.  Jack 
Dawses  is  in  New  York  state  on  business.  John 
G.  Miller,  has  taken  over  the  Gem,  Emmitts- 
burg,  and  will  operate  it. 

Paul  Hornig,  Horn  Theatre,  is  in  Bon  Secours 
Hospital  for  a  check-up.  H.  Ricks  has  opened 
the  Lincoln,  a  new  house  in  Rocksville,  Md. 
Wife  of  Russell  Butler,  Parkway,  is  laid  up 
with  a  broken  leg  suffered  in  a  fall.  John 
Stokes,  Parkway  assistant,  is  vacationing  in 
Orlando,  Florida.  Harry  Osterhout,  Century,  is 
on  vacation. 


COLUMBUS 


Jack  Needham,  wlio  lately  retired  as  a  20th 
Century-Fox  salesman,  has  been  named  chair- 
man of  the  campaign  in  Columbus  to  raise  funds 
for  the  Will  Rogers  Memorial  Hospital  at 
Saranac  Lake.  Theatres  have  been  asked  to  run 
trailers  and  sell  tickets  in  their  lobbies. 

Mrs.  Lee  Bennett  has  acquired  the  neighbor- 
hood Alhambra  from  Raymond  Quinn.  Mrs. 
Lelia  Stern  is  observing  the  seventeenth  anni- 
versary of  the  management  of  the  downtown 
Southern  by  the  Stern  family.  Before  passing 
to  the  management  of  the  late  Max  Stern  in 
1931,  it  was  a  legitimate  theatre.  House  under- 
went a  thorough  refurbishing  some  time  ago. 

Local  newspapers  have  been  receiving  letters 
from  disgruntled  patrons  complaining  about  the 
policy  of  several  theatres  in  refusing  admission 
to  parents  with  babes  in  arms.  Ward  Farrar, 
United  Artists  exploiteer,  paid  the  city  another 
visit. 


ATLANTA 


The  Waycross,  Ga.,  city  council  voted  to 
allow  Georgia  Theatres'  Ritz  and  Lyric  to  show 
movies  on  Sundays,  with  a  percentage  of  the 
proceeds  going  to  the  Waycross  Boosters  Club 
for  the  promotion  of  youth  activities. 

Recent  area  appointments :  D.  O.  Brantley, 
formerly  with  Lam  Amusement  and  with  Wilby- 
Kincey  in  Birmingham,  has  been  named  manager 
of  its  Dawson  houses  by  Martin  Theatres; 
Martin  circuit  has  tranferred  Thomas  G.  Worth- 
man  from  manager  of  the  Martin,  Tifton,  Ga., 
to  the  Martin,  Roanoke,  Ala. ;  C.  D.  Spencer 
was  named  salesman  for  Southern  Automatic 
Candy  Company.  Universal-International,  which 
recently  brought  Jackson  Robinson  from  its 
Indianapolis  office  to  its  Atlanta  booking  depart- 
ment, has  switched  him  back  to  Indianapolis 
as  head  booker. 

Theatre  openings  :  Crescent  Amusement's  first 
drive-in  near  Murfreesboro,  Tenn. ;  Richard  and 
Duncan  Theatres'  Fairburn,  Fairburn,  Ga. ;  Orr 
Theatres'  new  house  at  Atalla,  Ala.;  Jim 
Partlow's  drive-in,  Orlando,  Fla. 

Mr.  and  Mrs.  William  Thornhill,  Alabama 
theatre  owners,  stopped  over  here  en  route  to 
Florida.  Wometco  Buyer  Herman  Silverman 
came  up  from  Miami  on  business.  Jackpot  Quiz 
Night  Southern  District  Manager  Charlie  Qark 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


31 


REGIONAL  NEWSREEL 


is  back  from  New  Orleans.  Marguerite  Smith, 
formerly  with  Wil-Kin  Theatre  Supply,  is  back 
on  the  row  with  Moore-Wilson  Enterprises. 

Florida  Inland  Theatres,  Fort  Lauderdale, 
Fla.,  has  been  sued  for  $495  by  S.  F.  Holtzman 
who  alleges  he  tripped  over  a  carpet  in  the 
theatre.  S.  T.  Maughon,  for  16  years  in  the 
theatre  business  in  Georgia,  first  in  Atlanta  and 
later  in  Patterson  and  Screven,  died  Sept.  4  at 
his  home  of  a  hemorrhage. 

DENVER  ~ 

Frank  Childs,  who  recently  resigned  as  man- 
ager for  Selected  Pictures,  has  been  hired  as 
Monogram  salesman.  Frank  Barnes,  owner  of 
the  Elite,  Crawford,  Neb.,  is  spending  con- 
siderable time  at  present  in  Lawrence,  Kan.,  so 
he  may  be  near  his  mother,  who  is  seriously  ill. 
Charles  Skouras  was  in  Denver  on  his  way  to 
Wyoming  to  get  in  some  antelope  hunting. 

Arlie  Beery,  Manley  Popper  representative, 
will  be  spending  his  weekends  in  Boulder,  Colo., 
especially  when  the  football  games  of  the  Uni- 
versity of  Colorado  are  there.  His  son,  Arlie 
Jr.,  is  on  the  team,  and  rates  high.  The  son 
made  both  the  all-state  football  and  basketball 
teams  in  the  same  year  in  high  school.  The 
father  was  also  a  football  star  at  Colorado 
College,  where  he  played  on  the  same  team 
with  the  famed  Dutch  Clark. 

Universal  Manager  Mayer  Monsky  week- 
ended in  Omaha,  his  home  city.  Robert  Both- 
well,  manager  of  the  Aladdin,  and  his  wife, 
went  to  their  old  stamping  ground,  Montana, 
for  their  vacation. 

KANSAS  CITY  ~ 

Joe  Redmond,  manager  of  the  Esquire,  is 
back  on  the  job  after  a  5,200-mile  auto  trip  to 
the  West  Coast.  Carl  Thieme,  assistant  man- 
ager, handled  the  theatre  in  Redmond's  absence. 

Visitors  to  film  row  last  week  included  A.  E. 
Jarboe,  owner  of  the  Ritz,  Cameron,  Mo.,  and 
Larry  Larsen  of  the  Civic,  Webb  City,  Mo. 
Larsen  was  in  town  to  attend  a  meeting  of 
directors  of  the  Allied  Theatre  Owners. 

Fox  Midwest  managers  had  two  days  of 
heavy  activities  at  their  annual  convention  last 
Wednesday  and  Thursday.  Besides  the  business 
activities,  which  included  presentation  of  new 
product  and  policies  and  fall  drive  plans,  they 
had  a  steak  dinner  with  all  the  trimmings,  and 
competitions  in  golf,  horseshoes  and  gin  rummy 
— with  plenty  of  prizes. 

Opening  of  school  last  week  has  shifted  the- 
atre attendance  from  its  summer  pattern.  Mati- 
nee trade  is  slacking  off  somewhat  in  the  first- 
runs,  and  neighborhood  evening  trade  has  a 
slight  picking  up. 

VANCOUVER 

Relief  manager  at  the  Marpole  here  is  Doug- 
las Redgrave,  former  Oak  Bay  manager  of 
Victoria ;  Dorothy  Clark  of  the  Rio  is  relieving 
Manager  Jimmy  Adams  of  the  Circle  who  is 
vacationing;  Agnes  Gray  is  temporary  assistant 
to  Manager  Al  Mitchell  of  the  Hastings  until 
a  permanent  replacement  to  Paul  Lambert,  re- 
signed, is  named. 

With  local  film  theatres  having  a  hard  time 
breaking  even  with  top  screen  fare,  the  King 


To  Honor  Fabian 

Si  Fabian,  president  of  Fabian  The- 
atres, and  recent  New  York  State  chair- 
man for  the  entertainment  industry's  di- 
vision of  the  United  Jewish  Appeal,  will 
be  honored  Sept.  21  by  the  New  York 
Cinema  Lodge  of  B'nai  B'rith  at  a  spe- 
cial meeting  in  the  Hotel  Astor  when  he 
will  be  presented  with  the  Lodge's 
"Honor  Scroll"  by  Randforce  Theatres' 
Sam  Rinzler. 


Cole  Trio  at  the  Palomar  Night  Club  and  Spike 
Jones  at  the  Cave  Supper  Club  are  doing  sell- 
out business  at  increased  tariffs. 

Harry  Allan,  Jr.,  son  of  Cardinal  Pictures 
President  Harry  Allan,  in  charge  of  the  com- 
pany's British  Columbia  branch  here,  has  left 
to  join  the  National  Film  Board  in  Montreal. 
No  successor  has  yet  been  named  to  succeed 
him  at  the  Vancouver  office. 

Trans-Canada  Films,  Ltd.,  with  Wally  Hamil- 
ton in  charge  of  production,  has  finished  shoot- 
ing of  a  film  for  the  Pacific  National  Exhibi- 
tion in  Vancouver.  Attendance  at  the  fair  has 
been  good  despite  bad  weather  during  the  first 
few  days.  Marilyn  McLeod,  daughter  of  Man- 
ager Roy  McLeod  of  the  Vogue,  has  been  given 
a  part  in  the  musical,  "Oklahoma,"  and  will 
join  the  company  next  week  in  Des  Moines,  la. 
She  was  auditioned  for  the  part  when  "Okla- 
homa" played  here  in  August. 


NEW  YORK 


Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTEIN  has  it! 


New  York  exchange  employes  are  all  out  for 
the  move  to  save  the  Will  Rogers  Memorial 
Hospital.  All  have  taken  books  of  tickets  for 
prizes  and  are  peddling  them. 

Twentieth-Fox  Exchange  Manager  Seymour 
Florin  and  his  assistant.  Herb  Gillis,  are  in  Los 
Angeles  for  the  company's  sales  meeting.  Alex 
Arnswalder,  booking  supervisor,  is  back  after 
a  10-day  illness. 

Filmrowite  May  McGee  is  now  a  mother-in- 
law.  Daughter  Eleanor  married  Vincent  Mari- 
nucci  last  Sunday.  Filmrowite  Gloria  Patrizzo 
is  recovering  from  injuries  received  in  an  auto 
accident  last  Monday  night  when  she  nearly 
lost  an  eye. 

United  Artists  has  new  faces  in  those  of  Vir- 
ginia Rudd  and  Marion  Clark. 

Small,  greying  Jessica  Kolken,  secretary  to 
Paramount  Attorney  Martin  Lane,  announced 
her  engagement  this  week  to  Raymond  H. 
Chuck  of  New  York,  a  non-industryite.  Wed- 
ding is  for  December  in  the  Spanish  and  Portu- 
guese Synagogue.  Miss  Kolken  was  secretary 
to  Paramount  Buffalo  Manager  Mannie  A. 
Brown  before  serving  as  American  Red  Cross 
assistant  program  director  in  the  Philippines 
and  Japan. 

Joseph  L.  Citron,  49,  manager  of  Loew's 
Olympia  here,  died  last  week  of  a  heart  attack. 
With  Loew's  for  10  years,  he  started  as  as- 
sistant manager  of  the  46th  Street  Theatre, 
was  promoted  to  manager  of  the  Apollo  in 
1944  and  then  transferred  to  the  Olympia. 
Interment  was  in  Beth  David  Cemetery,  El- 
mont,  L.  I.  Survivors  include  his  widow,  Tillie, 
and  two  daughters,  Roberta  and  Lucille. 

Funeral  services  for  William  J.  Kernan,  72, 
RKO  S  ervice  Corporation  assistant  treasurer 
were  held  Tuesday  from  the  Holy  Trinity 
Church  with  interment  at  Calvary  Cemetery. 
Kernan  died  Saturday  in  St.  Vincent's  Hospital. 
(Continued  on  Page  34) 


HE-MAN  of  the  HILLS! 

LAUGH  with  Li'l  Abner 

Your  favorite  cartoon  charac- 
ter., in  person  on  the  SCREEN! 


Right  out  of  your 
favorite  cartoon 
strip  he  steps  to 
start  you  toughing . 


Lil 

Abner 


.  .'■    ABNFR    (GRANVILLE  OWEN) 
^a\sY  MAE  .MARTHA  O'DR.SCOLU 


( Buster 
St  John 


Kearoni    'Kay     Sutton  i   ( Al 
I  Vic  Pofell    (Edgar  Ken- 


nedy' .M.cKv  Dan,els)  .Bud  Ja-'son) 
lude  Eburne.  .Chester  ConM,n. 


Astor — Atlanta;  Bay  State — Boston;  Pam-o — Buffalo; 
Astor — Charlotte;  Capital — Chicago;  Screen  Guild — Cin- 
cinnati; Imperial — Cleveland;  Astor — Dallas;  Selected — 
Denver;  Allied — Detroit;  Selected — Kansas  City;  Astor — 
Los  Angeles:  Astor — Milwaukee;  Independent — Minnneapo- 
lis;  Connecticut  Films — New  Haven;  Dixie  Film — New 
Orleans;  Bell  Pictures — N.  Y.  C. ;  Capital — Philadelphia; 
Astor — San  Francisco;  Crown — Pittsburgh;  Special  At- 
tractions— Seattle;  Screen  Guild — St.  Louis;  Equity — 
Washington.  0.  C;  Peerless  Film  Canada — Toronto — 
Winnipeg — Montreal. 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


Hollywood  Newsreel 

West  Coast  Offices— 6777  Hollywood  Blvd.,  Hollywood  28,  Ccdii — Ann  Lewis,  Manager 


PRODUCTION 


PARADE 

By  Rnn  Lewis 


mil 

Joap  Fontaine's  next  picture  for  her  own 
company,  Rampart  Productions,  will  be  a  spark- 
ling, modern  comedy,  "A  Very  Remarkable 
Fellow."  William  Bowers  is  presently  at  work 
on  the  screenplay,  which  has  as  its  central  char- 
acter a  feminine  conductor  of  a  weekly  radio 
program  dedicated  to  the  solution  of  everyone's 
problems,  who  falls  in  love  with  a  psychiatrist. 
Film  is  slated  for  a  February  start. 

Mark  Daniels  gets  th'e  romantic  lead  opposite 
Meg  Randall  in  the  screen  version  of  "The  Life 
of  Riley,"  which  Brecher  Productions  are  mak- 
ing from  the  radio  show  of  the  same  name. 
Other  players  already  inked  for  top  roles,  be- 
sides Star  William  Bendix,  are  Rosemary  De- 
Camp,  Richard  Long  and  Beulah  Bondi.  Sched- 
uled for  release  through  Universal-International, 
film  will  roll  the  early  part  of  October,  with 
Irving  Brecher  as  writer-director-producer. 
^       *  * 

The  Burt  Lancaster-Harold  Hecht-Norma 
Productions  have  just  purchased  the  widely 
discussed  book  "Blood  Brother"  by  Elliott 
Arnold.  Present  plans  call  for  shooting  to  start 
in  jfhe  Spring,  in  and  near  Tucson,  Arizona, 
around  which  most  of  the  actual  historical  action 
of  the  book  revolves. 

Jackie  Coogan  attains  two  firsts  in  the  fea- 
tured role  assigned  him  by  Pine-Thomas  in 
their  Paramount  color  release  "El  Paso."  They 
are  his  first  killer  role  and  the  first  time  he  has 
appeared  in  a  western.  Coogan  will  portray  the 
chief  henchman  of  Sterling  Hayden,  the  "heavy" 
and  one  of  the  co-stars  in  the  picture.  Lewis 
R.  Foster  will  direct. 

To  be  sure  that  he  gets  realism  in  the  Abbott 
&  Costello  picture  "Africa  Screams,"  Producer 
Edward  Nassour  has  just  signed  Clyde  Beatty 
and  all  of  his  circus  of  wild  animals.  End  of 
October  is  the  starting  date,  with  Rudy  Vallee 
the  only  other  star-name  signed.  Charles  Barton 
will  direct. 

*  *       *  ? 
As  his  first  independent  film  under  his  new 

status  at  Eagle  Lion,  Producer  Bryan  Foy  will 
make  a  semi-documentary  picture  "Port  of 
New  York,"  based  on  the  attempts  to  smuggle 
contraband  into  the  United  States.  Most  of  the 
material  to  be  used  in  the  screenplay  has  been 
already  obtained  by  Bert  Murray,  the  writer, 
at  that  locale.  Foy  has  set  Richard  Basehart  to 
play  one  of  the  leading  roles. 

^       ^  * 

The  third  film  to  be  made  by  Producer  Paul 
Short,  with  Audie  Murphy  in  the  starring  role, 
will  be  "Jet  Pilot,"  from  an  original  screen 
story  by  Robert  Hardy  Andrews.  "Bad  Boy" 
comes  first,  then  "Kid  from  Texas,"  and  early 
in  December  Short  will  start  "Pilot."  Rory 
Calhoun,  Guy  Madison,  Gar  Moore,  Cathy 
O'Donnell  and  Rhonda  Fleming  will  head  the 
cast.  Picture  will  be  filmed  at  the  Selznick 
Studio  and  will  be  distributed  by  the  Selznick 
Releasing  Organization. 

*  *  * 

Frederic  Ullman,  Jr.,  has  been  handed  the 


producer  reins  on  "Sam  Wynne,"  screen  ver- 
sion of  the  new  novel  by  J.  H.  Wallis.  A  mod- 
ern melodrama  with  New  York  City  as  its  back- 
ground, it  has  been  scheduled  as  one  of  the  new 
group  of  features  to  go  before  the  cameras  at 
RKO  early  in  1949.  Lillie  Hayward  is  writing 
the  screenplay. 

*  *  * 

Jean  Yarbrough  has  been  signed  by  Producer 
Peter  Scully  to  direct  "The  Rainmaker,"  which 
goes  before  the  cameras  at  Monogram  the  end 
of  September. 

*  *  * 

The  next  Roy  Rogers  starrer  in  Trucolor 
will  be  "Down  Dakota  Way,"  from  an  original 
screenplay  by  Sloan  Nibley.  Associate  Producer 
Edward  J.  White  has  scheduled  the  picture  to 
go  before  the  cameras  early  in  November,  fol- 
lowing Rogers'  return  from  his  current  rodeo 
tour  which  winds  up  in  Chicago  October  24. 

*  *  * 

Gale  Storm  will  play  the  starring  role  op- 
posite Rod  Cameron  in  Allied  Artists'  "Stam- 
pede," which  will  be  based  on  the  popular  novel 
by  E.  B.  Mann.  In  order  to  take  this  assign- 
ment, Gale  had  to  withdraw  from  her  pre- 
viouslj'  assigned  role  in  "When  a  Man's  a  Man," 
which  started  this  week. 

*  *  * 

Producer  Leonard  Goldstein  set  George  Sher- 
man to  direct  "The  Story  of  Sam  Bass,"  Uni- 
versal-International's next  outdoor  Technicolor 
production. 

*  >i<  * 

"Omoo"  is  the  title  of  a  south  sea  adventure 
story  just  put  on  Screen  Guild's  production 
schedule.  Based  on  the  book  by  Herman  Mel- 
ville, author  of  "Moby  Dick,"  it  will  be  adapted 
for  the  screen  by  George  Green  and  Robert 
Edwards,  with  Edwards  also  serving  as  director. 
George  Green  will  be  associate  producer. 

*  *  * 

George  Marshall  was  this  week  signed 
by  Columbia  to  direct  "Bonanza,"  Technicolor 
saga  of  the  lost  mines  in  Arizona's  Superstition 
Mountains  to  be  produced  by  S.  Sylvan  Simon. 


Studio  Roundup 


A  new  wrinkle  was  introduced  into  produc- 
tion last  week  when  DPs  (Displaced  Persons) 
were  given  a  break.  Nat  Holt's  "Canadian 
Pacific"  employed  173  European  DPs  among  its 
several  hundred  actor-track  workers,  while  on 
recent  location  in  the  Canadian  Rockies.  Unlike 
Hollywood  studio  practice,  the  men  actually 
built  the  railroad  track  as  Director  Edwin  L. 
Marin's  Cinecolor  cameras  turned  on  them.  The 
DPs  were  accurate  counterparts  of  the  immi- 
grant labor  largely  used  by  the  Canadian  Pacific 
Railroad  in  its  original  construction  in  the 
1880s.  They  are  wards  of  the  Canadian  govern- 
ment and  assigned  to  the  railway  for  their  first 
six  months  in  Canada. 

Metro-Goldwyn-Mayer  started  "Big  Harpe," 
a  story  of  a  century  ago  about  tough  highway- 
men in  the  Ohio  River  area.  Wallace  Beery 
plays  a  now-familiar  role  of  the  ostensibly 
tough  but  inwardly  warmhearted  cutthroat 
leader.  Marjorie  Main  co-stars,  and  others 
include  Vince  Barnett,  Frank  Morgan  and  Will 
Wright.  Gottfried  Reinhardt,  son  of  the  late 
great  Max,  produces.  Lenny  Hayton,  MGM 
composer-director,  appeared  in  front  of  the 
cameras  for  the  first  time  last  week  in  "The 
Barkleys  of  Broadway."  A  bushelful  of  actors 
were  tried  for  the  part,  in  which  he  has  to  con- 
duct a  full  symphony  orchestra  with  Oscar 
Levant  at  the  piano,  but  none  could  convincingly 
master  Tschaikowsky's  intricate  music.  Hayton 
then  was  drafted. 

RKO  Radio  joined  Universal-International  in 
being  completely  devoid  of  camera  activity,  with 
the  completion  of  "Follow  Me  Quietly."  "The 
Setup,"  originally  slated  to  start  Sept.  IS,  was 
pushed  back  to  the  end  of  the  month. 

Pine  and  Thomas  this  week  gave  the  green 
light  to  their  first  extra-budget  special,  "El 
Paso."  One  of  Mexico's  most  popular  leading 
men,  Eduardo  Noriega,  left  Mexico  City  to 
arrive  in  Hollywood  for  a  featured  role.  The 
picture  stars  John  Payne,  in  a  departure  from 
his  past  roles ;  Gail  Russell,  Sterling  Hayden 
and  George  "Gabby"  Hayes.  Paramount  will 
release.  Meanwhile,  the  second  unit  of  Para- 
mount's  "One  Woman"  entrained  Sept.  9  for 


Cowcin,  Sure  People  Want  Laughs,  Switches  to  Comedy 

Lester  Cowan,  producer  whose  previous  pictures  have  been  on  the 
serious  side,  is  plumping  for  comedy  in  his  next  production  effort. 
"The  deciding  factor  in  successful  film  production,"  he  says,  "is  the 
ability  to  sense  the  changing  trends  in  public  tastes."  And  because  he 
is  convinced  that  "the  day  of  the  loony  comedy  is  really  just  dawning 
and  that  box-office  charts  will  show  an  increasing  swing  toward  laugh- 
provokers,"  Cowan  is  bringing  the  Marx  Brothers  back  to  the  screen  in 
a  film  he  is  making  under  the  title  "Love  Happy." 

"Just  watch  production  from  now  on,"  Cowan  remarked  to  your 
correspondent  in  an  exclusive  interview,  "and  you'll  see  screwball 
comedy  more  prominent  on  all  schedules.  Its  box-office  value  is  increas- 
ing in  a  world  in  which  the  threat  of  war,  depression  and  other  night- 
mares is  growing  constantly." 

Comedy,  according  to  the  man  who  made  such  dramatic  subjects  as 
"Commandos  Strike  at  Dawn"  and  "G.I.  Joe,"  offers  a  total  escape  from 
realism.  Cowan  feels  that  this  element  has  definite  psychological  healing 
value,  and  that  most  theatre-goers  need  purely  escape  entertainment. 

Ohio-born  independent  movie-maker  Cowan  entered  production  in  1934  as  a  supervisor. 
"Love  Happy"  will  be  his  first  comedy  since  'way  back  when  he  produced  "You  Can't  Cheat 
an  Honest  Man,"  with  W.  C.  Fields  as  the  star.— JAY  GOLDBERG. 


Lester  Cowan 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


33 


PICTURES  STARTED  LAST  WEEK 

ALLIED  ARTISTS.  When  a  Man's  a  Man — 
Piincipals:  Guy  Madison,  Rory  Calhoun,  Carole 
Mathews,  Cathy  Downs.  Director,  John  Raw- 
lins. 

COLUMBIA.  Air  Hostess — Principals:  Gloria 
Henry,  William  Wright,  Ross  Ford.  Director, 
Lew  Landers. 

Desert  Vigilantes — Principals:  Charles  Starrett, 
Smiley  Burnette.    Director,  Fred  Sears. 

MGM.  Big  Harpe — Principals:  Wallace  Beery, 
Majorie  Main.   Director,  Richard  Thorpe. 

MONOGRAM.  Jiggs  &  Maggie  in  Court — 
Principals:  Joe  Yule,  Renie  Riano.  Director, 
William  Beaudine. 

Headin'  For  Trouble  —  Principals:  Jimmy 
Wakely,  Cannonbaft  Taylor.  Director,  Ford 
Bee  be. 

TITLE  CHANGES 

"Frontier  Phantom"  (SG)  now 

FRONTIER  REVENGE 

"West  of  Tomorrow"  (Fox)  now 

JUNGLE  PATROL 

"Cagliostro"  (Ind.)  now 

BLACK  MAGIC 

"20  Clues"  (EL)  now 

HE  WALKED  BY  NIGHT 


Chicago  to  shoot  additional  backgrounds  and 
pickup  shots. 

Humphrey  Bogart  is  trying  to  decide  what 
his  hours  ought  to  be  at  the  studio,  when  he 
isn't  merely  acting  the  leading  role  in  his  first 
independent  film  at  Columbia,  "Knock  on  Any 
Door."  He  is  also  serving  as  producer  with 
Robert  Lord.  "Every  producer  I  try  to  call 
around  ten  has  never  come  in  yet,  and  if  I  call 
after  twelve,  he's  just  left,"  says  Bogie.  "Good, 
solid,  sensible  hours,  too,"  he  adds. 

Myrna  Dell  won  the  feminine  heavy  lead  in 
Columbia's  "Jungle  Jim's  Adventure" ;  and 
character  actor  Nelson  Leigh,  noted  for  his 
annual  Pilgrimage  Play  portrayal  of  the 
Christus,  was  given  an  important  role.  Elena 
Verdugo  is  the  feminine  lead.  Alan  Dinehart 
HL  son  of  the  late  character  actor,  was  cast 
as  a  child  prodigy  in  "Blondie's  Big  Deal." 

Windsor  Productions'  "When  a  Man's  a 
Man"  left  last  Friday  for  Chinle,  Arizona,  to 
set  up  headquarters  on  a  Navajo  Indian  reserva- 
tion for  two  weeks  location  shooting.  The  fol- 
lowing Monday  the  cast,  headed  by  Guy  Madi- 
son, Rory  Calhoun,  Carole  Mathews,  Cathy 
Downs  and  Johnny  Sands,  flew  there  with  Co- 
producers  Julian  Lesser  and  Frank  Melford. 
Picture  will  be  an  Allied  Artists  release. 

Cartoonist  George  McManus,  creator  of  the 
Bringing  Up  Father  comic  strip,  portrayed  him- 
self in  "Jiggs  and  Maggie  in  Court,"  which 
went  before  the  lenses  Sept.  8  at  Monogram. 
Joe  Yule  and  Renie  Riano  again  play  the  title 
roles  for  Producer  Barney  Gerard. 

Five  of  Hollywood's  most  beautiful  girls  por- 
tray fashion  models  in  a  modiste  salon  sequence 
of  "Two  Guys  and  a  Gal,"  Warner  Bros.  Tech- 
nicolor comedy  of  life  on  a  movie  lot.  Sammy 
Cahn  and  Jule  Styne  finished  six  new  songs 
for  the  picture.  Zachary  Scott  and  Sydney 
Greenstreet  checked  in  for  "Flamingo  Road," 
co-starring  Joan  Crawford.  A  Michael  Curtiz 
Production,  Jerry  Wald  is  producing  for  War- 
ner release. 

Independent  producer  Harry  Popkin  started 
"Impact"  for  United  Artists  on  Sept.  14  on 
location  in  San  Francisco.  The  company  will 
return  Sept.  24  for  a  month  of  interiors  at 
Motion  Picture  Center.  Brian  Donlevy,  Charles 
Coburn  and  Helen  Walker  have  the  leads  for 
this  second  Popkin  feature. 


LONDON  OBSERVATIONS 

Exhibitors  Are  Caught  in  Squeeze  as  Board  of  Trade 
Policy  Aims  to  Aid  Production  at  Theatres'  Expense 

turettes  which  are  being  hawked  with  re- 
newed vigor  these  days.  After  his  lurid  de- 
scriptives  of  several  he  saw  the  other  after- 
noon, he  certainly  deserved  the  double 
brandy. 

Unless  the  BOT  really  wants  to  smash 
the  British  film  industry,  it  must  recon- 
sider policy. 


Jock  MacGregor 


Wanger  Signs  Bondi 

Beulah  Bondi  has  been  signed  by  Walter 
Wanger  for  the  leading  character  role  in  "Reign 
of  Terror,"  starring  Robert  Cummings  and 
Arlene  Dahl.  Eagle  Lion  will  release. 


By  JOCK  MacGREGOR 
It  appears  that  the  Board  of  Trade  wants 
British  production  to  flourish  at  the  expense 
of  healthy  exhibition.    While  the  former  is 
getting  every  support,  the  latter  is  in  for  a 
sticky  time.  Dollars  must  be  conserved  but 
current    obstinacy  can 
only  end  in  a  box-office 
slump  with  the  killing 
of  the  goose  which  pro- 
vides the  gold  for  the 
eggs. 

Take  the  case  of  the 
exhibitors  who  have  ap- 
plied for  quota  exemp- 
tion because  of  circuit 
competition.  Many  have 
been  harshly  treated 
and  their  requests  re- 
jected. Badly  hit  are 
those  who,  prewar,  had 
flourishing  first-run  houses  but  through 
shortages  have  had  to  take  what  they  can  get. 
Recently  they  have  been  getting  new  Ameri- 
can product  and  been  able  to  regain  their 
old  position,  but  they  are  being  told  they 
must  meet  their  full  obligations.  This  can 
only  be  done  by  taking  subsequent  runs, 
thereby  lowering  the  prestige  and  capital 
value  of  the  hall. 

Now  the  B'OT  suggests  that  exhibitors 
must  adopt  a  single-feature  policy  unless  they 
book  British  reissues  or  use  shorts,  only  25 
per  cent  of  which  need  be  home-produced. 
The  cinema's  prosperity  has  been  built  on 
the  double-feature  program  and  the  exhibitors 
resent  the  dictatorial  attitude.  They  know 
their  patrons'  likes  and  dislikes  and  the  re- 
ception afforded  documentaries,  so  beloved 
of  the  intelligentsia. 

The  producer  is  being  protected  all  along 
the  line.  The  independent  producer  who  does 
not  get  a  circuit  deal  can  even  show  his 
offering  to  a  special  government  panel.  If 
they  approve,  then  a  circuit  can  be  forced 
to  show  it  together  with  five  others  each 
year.  Incidentally,  both  "Brass  Monkey" 
and  "William  Goes  to  Town"  are  being 
viewed  with  this  object.  Ironically,  they  are 
distributed  by  UA  which  has  not  concluded 
a  circuit  deal  with  Odeon,  despite  its  finan- 
cial holdings,  for  a  long  while. 

The  most  surprising  granting  of  a  quota 
ticket  would  appear  to  be  the  one  for  "OK 
Agostina"  which  Ludovico  Toeplitz  de  Grand 
Ry  is  producing  and  Luigi  Zampa  is  directing 
on  Ischia  in  the  Bay  of  Naples,  with  a  British 
unit  and  cast.  Apparently  legal  technicalities 
are  met,  but  the  producers  themselves  can- 
not have  a  great  deal  of  faith  in  their  work 
if  they  require  the  "British"  label  to  get  it 
booked.  It  also  suggests  the  BOT  is  using 
the  act  to  save  dollars  for  the  treasury. 

A  scheme  to  get  continental  films, 
dubbed  with  English  dialog,  accepted  for 
quota  purposes  has  been  nipped  in  the  bud. 
Had  it  gone  through  there  would  have  been 
no  limit  to  the  potentialities.  Movie  fans 
would  then  have  had  to  get  used  to  Indian, 
Czech,  French  and,  of  course,  Russian  stars 
— and  yvhat  a  time  the  janitors  would  have 
had  putting  the  names  on  the  marquees. 

Meanwhile,  an  independent  distributor 
tells  me  that  he  cannot  estimate  the  number 
of  so  called  British  second  features  and  fea- 


On  a  South  London  bomb  site,  Ealing 

Studios  have  built  an  enormous  set  for 
"Passport  to  Pimlico."  They  required  a 
background  of  blitz  damage  and  Director 
Henry  Cornelius  -saw  this  one  from  a  train 
window.  The  busy  street  scene — railway, 
trolley  and  aU  the  other  transport  of  a  busy 
suburb  area — was  erected  on  the  site. 

Operators  of  art  houses  are  often  consid- 
ered to  be  long-haired  intelligentsia.  An  ex- 
ception is  Cecil  Bargate,  general  manager 
of  the  exclusive  Curzon  in  Mayfair.  This 
week,  he  opens  with  "Monsieur  Vincent" 
and,  all  going  well,  the  critics  will  not  be 
visiting  him  again  this  year.  So  far  they 
have  only  seen  him  twice  in  1948.  Cecil, 
oddly  enough,  also  runs  several  flourishing 
houses  at  the  other  end  of  the  social  scale 
in  working  class  districts  equally  success- 
fully. 

*       *  * 

For  the  record:  "Andy"  Andrews,  joint 
managing  director  of  Monarch,  will  be  wing- 
ing his  way  to  Denver,  Colorado,  in  the 
near  future  for  the  wedding  of  his  daughter, 
Betty  Mahn,  a  war  widow,  to  Chappell  Cran- 
mer,  a  member  of  one  of  the  city's  leading 
families.  .  .  .  Unusual  press  reception  was 
that  of  Harry  Alan  Towers  at  the  shortly- 
to-be-re-opened  Cafe  de  Paris  to  hear  Hilde- 
garde  record  her  radio  program.  ...  A  strong 
contingent  of  film  people  headed  by  Jean 
Simmons  attended.  .  .  .  Nice  sight  outside 
the  Warner  on  Sunday  afternoon:  a  critic 
lining  to  see  "Life  With  Father,"  a  few 
paces  behind  was  a  British  producer  and 
the  banter  was  not  bad  since  the  latter's 
latest  offering  was  running  in  opposition. 


Enterprise  Suspends 
Further  Production 

Enterprise  suspended  further  production  this 
week  temporarily  to  await  returns  from  the 
films  it  now  has  in  release  and  has  started  ne- 
gotiations to  terminate  the  lease  it  now  has  on 
its  studios,  it  was  learned  in  Hollywood. 

The  stoppage  will  not  affect  Enterprise's 
release  commitments,  since  the  two  pictures  it 
is  committed  to  deliver — one  to  MGM,  the  other 
to  United  Artists — are  without  time  limits.  The 
studio  lease  will  expire  automatically  in  Feb- 
ruary and  if  not  terminated  before  then  will 
revert  to  Owner-Producer  Harry  Sherman. 


Whitley  Is  Signed 

Crane  Whitley,  young  actor  discovered  this 
season  by  Brian  Donlevy,  has  been  signed  for 
a  featured  role  in  Sam  Bischoff's  "Outpost  in 
Morocco,"  now  in  production  for  United  Artists' 
release.  The  film,  which  is  the  first  movie  with 
an  authentic  French  Foreign  Legion  locale,  stars 
George  Raft. 


34 


SHOWMEN'S  TRADE  REVIEW,  September  18,  1948 


Regional  News 


{Continued  from  Page  31) 

Surviving  are  his  widow,  Mrs.  Ellen  Kernan,  a 
son — William  E.— three  brothers — John  B.,  Jo- 
seph F.  and  Edward  H.  Kernan. 

Funeral  services  were  held  in  Albany  Sept.  13 
for  Warner  Bros.  Salesman  George  Goldberg, 
55,  whose  body  was  found  in  Washington  Park 
Lake  there.  His  widow,  who  reported  him  miss- 
ing, said  he ,  bad  been  ill  for  the  past  three 
months.  A  married  daughter  also  survives. 


CHARLOTTE 


Film  Classics  exchange  of  Charlotte  having 
won  a  $500  prize  in  a  sales  contest  with  26 
exchanges  in  selling  new  product  of  Film  Clas- 
sics, has  entered  another  contest,  hoping  to 
get  a  higher  prize  when  the  campaign  closes 
Dec.  3.  Charlotte  Manager  B.  A.  Slaughter, 
Jr.,  says  they  won  fifth  place  behind  New  York, 
St.  Louis,  Los  Angeles  and  San  Francisco. 

Charlie  Leonard  has  resigned  as  head  booker 
with  the  Warner  Bros.  Charlotte  exchange  to 
accept  a  sales  position  with  Astor  Pictures. 
Leonard  will  be  succeeded  by  Harry  Gussett. 

Martha  Ann  Patrick,  employed  at  20th  Cen- 
tury-Fox office  in  Charlotte,  was  married  Sept. 
6  to  James  Hudson  Crowell  in  the  Methodist 
Church  at  Matthews,  N.  C.  They  will  make 
their  home  in  Raleigh,  N.  C. 


PHOENIX 


Malcolm  S.  White  expects  to  open  his  new 
800-seat  theatre  here  about  Oct.  15.  He  also 
operates  a  theatre  in  Scottsdale. 

Clarence  Shartzer,  until  last  month  manager 
of  the  Orpheum  and  Flagstaff  theatres  in  Flag- 
staff, has  joined  the  advertising  staff  of  the 
Arizona  Daily  Sun. 

Charles  J.  Alden,  63,  Globe  theatre  operator, 
died  after  sufifering  a  heart  attack  while  at  the 
Cobre  Valley  Country  Club.  Alden  lived  in 
Globe  more  than  40  years  and  was  the  founder 
of  the  Dime  Theatre,  renamed  the  Alden. 


ST.  LOUIS 


Recent  theatre  sales  reported  here  include 
the  526-seat  Missouri,  Campbell,  Mo.,  sold  by 
John  Mohrstadt  to  Nat  Reiss  of  Memphis;  the 
400-seat  Star,  Quincy,  111.,  bought  by  the  Dick- 
son Operating  Company,  Mission,  Kan.,  from 
John  C.  Miller;  the  250-seat  Worden,  Worden, 
III,  sold  by  J.  H.  Hauss  to  C.  E.  Millard  of 
St.  Louis,  a  newcomer  in  exhibition. 

Theatre  improvements :  Turner-Farrar's  400- 
seat  Gem,  Chester,  111.,  is  being  completely 
renovated,  with  new  screen,  lobby  repainting, 
lamphouse,  and  new  front  included  in  the  im- 
provements ;  Grover  Brinkman  has  installed  new 
Western  Electric  sound  in  his  300-seat  Main, 
Okawville,  111. 

Warner  Bros.  Eastern  Missouri  Salesman 
Jack  Harris  had  a  narrow  escape  from  serious 
injury  or  death  last  week  when  his  automobile 
went  of?  the  road  and  overturned  three  times 
outside  Salem,  Mo.  He  bought  a  new  car  in 
Rolla,  Mo.,  where  he  went  to  keep  an  appoint- 
ment with  Warner  Manager  Lester  Bona  and 
Caesar  Berutt,  circuit  officials. 

Bob  Evans  has  resigned  as  assistant  manager 
of  Loew's  theatres  here  and  gone  to  Dallas, 
Tex.,  to  take  a  job  in  the  MGM  recording  plant 
there.  Monogram  Western  Division  Sales  Man- 
ager Nicky  Goldhammer  conferred  here  with 
Monogram  St.  Louis  Manager  Reuben  Rosen- 


Youth  Matinees 

The  Shady  Oak,  Pageant  and  MafEt, 
Fanchon  and  Marco-St.  Louis  Amuse- 
ment Company  theatres  in  St.  Louis  and 
the  Wellston  in  Wellston,  St.  Louis 
County  will  resume  Youth  Cinema  Club 
matinees  this  Saturday  and  continue 
them  each  Saturday  during  the  fall  and 
winter.  The  four  theatres  are  accepting 
enrollments  in  the  clubs  and  the  pro- 
grams are  especially  selected  for  youth- 
ful audiences  under  the  sponsorship  of 
the  Better  Films  Council.  Each  week 
members  of  women's  organizations  af- 
filiated with  the  Council  will  help  in  the 
overall  supervision  of  the  clubs  whose 
members  will  act  as  cashiers,  doormen 
and  ushers  at  the  theatres.  The  Youth 
Cinema  Clubs,  founded  by  Mrs.  A.  R. 
Burt,  have  the  active  support  of  Fanchon 
and  Marco  President  Harry  C.  Arthur. 


blatt.  Herman  Gorelick  of  the  local  Screen 
Guild  office  went  to  New  York  to  attend  a 
meeting  of  Realart  franchise  holders. 

Warner  Bros.  Southern  Illinois  Salesman  Jim 
Hill,  ill  at  home  the  past  weeks,  expects  to  re- 
sume work  this  week. 


COMIC  BOOKS 


COMIC  BOOKS  available  from  world's  largest  and 
oldest  theatre  distributor.  Best  titles  and  latest  issues 
in  stock.  Price  3c  each.  Sidney  Ross,  334  W.  44th  St., 
New  York  City. 

DRIVE-IN  EQUIPMENT 

SUCCESSFUL  DRIVE-INS  BUY  HERE  IN 
DROVES — Complete  sound  projection  outfits,  $1995.00 
up;  New  500  Watt  Western  Electric  Booster  Ampli- 
fiers, $650.00;  New  Dual  in  car  speakers  with  junc- 
tion box  and  transformer,  $19.95;  new  drive-way  en- 
trance and  exit  signs,  illuminated,  $18.75;  Burial  Cable, 
754c  ft.;  Special  4  conductor  neoprene  cable,  6c  ft.; 
Super  SnapHte  fl.9  lenses  increase  light  25  per  cent, 
from  $150.00;  40  in.  Weatherproof  reflex  horns  com- 
plete, $39.75.  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  St.,  New  York  19,  N.  Y. 


NEW  EQUIPMENT 

DRASTIC  REDUCTIONS  DESPITE  INFLATION. 
Replacement  parts  for  Simplex  40  per  cent  off;  Simplex 
BB  Movements,  $61.20;  Universal  splicers,  $4.25; 
Stereopticans,  $27.50;  Pump  type  extinguishers,  $6.95; 
Carbon  savers,  77c;  Jensen  12  in.  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95;  1500  Watt,  $5.95;  Film  cabinets,  $3.95  section; 
Soundfilm  amplifiers  including  record  player,  $124.75; 
Exhaust  fans,  10  in.,  $10.79;  12  in.,  $13.75;  16  in., 
$18.15;  24  in.,  3  speed  pedestal  fans,  $69.50.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


SITUATION  WANTED 

ASSISTANT  MANAGER  AND  CHIEF  PROJEC- 
TIONIST desires  position  in  progressive  organization 
in  Western  New  York  State  or  Cincinnati,  Ohio  areas. 
Three  years'  experience  in  Army  Theatres,  age  27. 
Leave  service  in  December.  Salary  secondary  to  posi- 
tion with  chance  for  advancement.  Box  756,  Showmen's 
Trade  Review,  1501  Broadway,  New  York,  N.  Y. 

STUDIO  AND  PRODUCTION  EQUIPMENT 

2000W  FRESNEL  STUDIO  SPOTS,  $57.50;  MR 
type  2000W  on  rolling  stand,  $99.50;  Used  Auricon 
Recording  outfit,  $495.00;  Neumade  35-mm.  Filmracks, 
76  in.  high,  $39.50;  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  B  &  H  Single  System  Recording  & 
Studio  Camera  with  rackover,  magazines,  6  fast  Astro 
lenses,  4  position  amplifier,  4  mikes,  power  supply,  etc., 
reduced — $3,750.00;  Western  Electric  Preview  Maga- 
zines, $395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.; 
W.  E.  35-mm.  Sound  Moviola,  $795.00;  Mitchell  Ply- 
wood Blimp,  $149.50;  Neumade  Automatic  Film 
Cleaners,  $159.50.  Send  for  Latest  Catalog.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


ADVANCE  DATA 

On  Forthcoming  Product 

Incident  (Mono.)  Principals:  Warren  Douglas,  Jane 
Frazee.  Director,  William  Beaudine.  Murder-mystery 
involving  a  young  man  who  helps  trap  a  gang  with 
the  aid  of  an  alert  female  insurance  investigator. 

Knock  On  Any  Door  (Col.)  Principals:  Humphrey 
Bogart,  John  Derek,  Susan  Perry.  Director,  Nicholas 
Ray.  Drama  about  a  lawyer  who  takes  a  case  he 
doesn't  want,  defending  a  man  charged  with  killing  a 
policeman ;  he  almost  saves  the  lad  from  the  chair,  but 
the  guilty  man  confesses. 

Mr.  Soft  Touch  (Col.)  Principals:  Glenn  Ford,  Evelyn 
Keyes.  Director,  Gordon  Douglas.  Drama  in  which  a 
gangster  is  regenerated  by  a  pretty  girl  who  manages 
a  settlement  house. 

Jungle  Jim  (Col.)  Principals:  Johnny  Weissmuller, 
Virginia  Grey.  Director,  William  Berke.  A  story  about 
Jungle  Jim  and  an  expedition  in  Nagandi  to  find  gold, 
with  Jungle  Jim  saving  his  own  life  and  others  in  his 
party  by  finally  killing  his  persistent  adversary,  a  young 
American  posing  as  a  wanderer. 

Criss  Cross  (U-I)  Principles :  Burt  Lancaster,  Yvonne 
De  Carlo,  Dan  Duryea.  Director,  Robert  Siodmak.  A 
drama  involving  a  girl,  who  is  loved  by  a  gangster  and 
an  honest  man.  The  good  egg,  turned  crooked  to  get 
expensive  things  for  the  girl,  is  doublecrossed.  How- 
ever, in  the  end,  both  the  girl  and  fellow  are  slain, 
and  police  close  in  on  the  gangster. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST, 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore. 
Dallas:  1109  Orchardlane,  Des  Moines,  Iowa. 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  Porttend  5,  Oregon. 


FOR  SALE — Theatre  complete  writh  new  brick  build- 
ing, 400  seats,  only  theatre  in  fast  growing  oil  town 
Southern  Arkansas.  Require  $25,000  cash,  balance  of 
$20,000  over  five  years.  Reply  to  Post  Office  Box  U91, 
Texarkana,  Texas. 


TOLEDO,  OHIO  NEIGHBORHOOD  THEATRE; 
600  cushioned  seats  recently  installed;  Western  Elec- 
tric Sound;  new  booth  equipment.  No  good  for  chain 
or  absentee  operation,  but  excellent  opportunity  for 
energetic  couple  or  partners.  Box  755,  Showmen's 
Trade  Review,  1501  Broadway,  New  York,  N.  Y. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1.000.  1-75, 
1-100.  Screen  Dial  $20.00.  S.  Klous,  c/o  Sbowmen'i 
Trade  Review,  1501  Broadway,  New  York  18,  N.  T. 


FOR  YOUR  BINGO  GAMES.  ControUed  or  un- 
controlled,  die  cut,  play  right,  priced  right.  Samples  on 
request.  Premium  Products,  354  W.  44th  St.,  New 
York  18.  N.  Y. 


THEATRE  SEATING 


QUARTER  OF  A  MILLION  CHAIRS  sold  by  S.O.S. 
since  1926 — Here's  quality  and  low  price — 288  Andrews 
fully  upholstered  back,  boxspring  cushion,  good  as  is 
$4.95 ;  350  American  panel  back,  boxspring  cushion, 
rebuilt,  $5.25.  Plenty  others — get  Chair  Bulletin  15. 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 


USED  EQUIPMENT 


OUR   OFFICE  ISN'T   IN   OUR    HAT— but  in  a 

swell  new  building  to  serve  you  better — 22  years  of 
square  dealing.  Typical  values  complete  35-mm.  sound 
&  picture  equipment;  Dual  DeVry  ESF  2000  ft.  writh 
amplifier,  speaker,  $595.00;  Holmes,  $695.00;  DeVry 
XDC  with  low  intensity  lamps,  $1995.00;  with  IKW 
arcs,  $2495.00;  closing  out  some  good  Simplex  heads, 
$69.50  up;  arc-lamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  S.O.S.  Cinema  Sup- 
ply Corp.,  602  W.  52nd  St..   New  York  19.  N.  Y. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  5  iasertions 
for  the  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.  SHOWMEN'S  TRADE  EiEVIEW,  1501  Broadway,  New  York  18,  N.  Y. 


Feature  Booking  Guide 

TITLE  INDEX 


Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing. 

SHOWMEN'S    TRADE  REVIEW 


A 

Title  Company 

A.  bbott  Sc.  Costello  Meet  Frankenstein.U-I 

Accused,  The   Par?. 

Act  of  Violence  MGM 

Adventures  of  Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  Col. 

Affairs  of  a  Rogue  Col. 

Air  Hostess   Col. 

Albuquerque   Para. 

Alias  A  Gentleman  MGM 

AU  My  Sons  U-I 

AU's  Well   Ind. 

Always  Together   WB 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

An  Innocent  Affair  UA 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

Anna  Karenina   20th-Fox 

Apartment  for  Peggy  20th-Fox 

Appointment  With  Murder  FC 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona   Ranger   RKO 

Arkansas  Swing,  The  Col. 

Arthur  Takes  Over  20th-Fox 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Babe  Ruth  Story,  The  Allied 

Bad   Sister   U-I 

Baltimore  Escapade   RKO 

Barkleys  of  Broadway  MGM 

Behind  Locked  Doors  EL 

Berlin  Express   RKO 

Best  Man  Wins  Col. 

Best  Things  in  Life  Are  Free  MGM 

Best  Years  of  Our  Lives  RKO 

Beyond  Glory   Para. 

B.  F.'s  Daughter  MGM 

Big  Cat,  The  EL 

Big  City  MGM 

Big  Clock,  The  Para. 

Big  Fight,  The  Mono. 

Big  Harpe   MGM 

Big  Punch,  The  WB 

Big  Sombrero,  The  Col. 

Big  Town  Scandal  Para. 

Bill  and   Coo  Rep. 

Black  Bart   U-I 

Black  Eagle,  Story  of  a  Horse  Col. 

Blanche  Fury   EL 

Blonde  Ice   FC 

Blondie's  Big   Deal  Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's  Secret   Col. 

Blood  on  the  Moon  RKO 

Bodyguard   RKO 

Borrowed    Trouble   UA 

Boston  Blackie's  Chinese  Venture.  .Col. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  Wild,  The  MGM 

Broken    Journey   EL 

Brothers,  The   U-I 

Brothers  in  the  Saddle  RKO 

Bungalow  13   20th-Fox 

Bush   Christmas   U-I 

c 

Caged  Fury   Para. 

Calendar,  The   EL 

Call  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  ..   Mono. 

Canadian   Pacific   20th-Fox 

Canon  City    EL 

Captain   from   Castile  20th-Fox 

Captain  Boycott   U-I 

Casbah   U-I 

Cass  Timerlane   MGM 

Caught   MGM 

Challenge.  The   20th-Foj 

Checkered  Coat,  The  2nth-Po-r 

Chicken    Every   Sunday  20th-Fox 

Cleopatra   Arms   WP 

Code  of  Scotland  Yard  Rep. 

Connecticut  Yankee,  A  Para. 

Corridor  of   Mirrors  TT-T 

Counterfeiters.  The   20th-Fo' 

Countess  of  Monte  Cristo  U-'' 

Coroner  Creek  Col. 

Cover-Up   UA 

Creeper.  The   20th-F'o- 

Crime  Doctor's  Diary  Col. 

Criss- Cross   U-I 

Crv  ol  the  Citv  20th-Fox 


Features  and  western  series  pictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Production  or 
Block  Number,  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  of  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk,  following  title  indicates  color  photog- 
raphy with,  aajoining  letter  giving  name  of  type  of  color 
thus:  *T:  Technicolor,  *C:  Cinecolor,  'M:  Magnacolor, 


*U:  Trucolor,  *V:  Vitacolor.  Audience  Classification  ia 
indicated  by  letters  following  titles:  A — Adult;  F— Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    Drama  (Doc)  Documentary 

<G)    Gangster        .  (M)  Musical 

(H)    Horror  (W)  Western 

(My)    Mystery  (Wa)  War 

(See  final  page  of  Guide  for  Re-Issues) 


ALLIED  ARTISTS  current 

8  Dude  Goes  West,  The  (C)F  E.  Albert-G.  Storm-J.  Gleason  

5  Hunted,  The   (D)A  Preston  Foster-Belita  

7  Panhandle  (W)F   R.  Cameron-C.  Downs  

6  Smart  Woman    (D)A    B.  Aherne-C.  Bennett-B.  Sullivan. 

4  Seng  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Liong  


Time  Rel. 


Mins. 

Date 

Refer  to 

.  87.. 

8/15/48  , 

, . . ,b5/l/48 

.  85.. 

4/7/48 

,  b2/7/48 

.  84.. 

2/22/48  , 

, .  ,b2/14/4a 

.  93.. 

4/30/48  . 

, ,b3/13/48 

.  85.. 

1/31/48  , 

...bll/8/57 

COMING 

10  Babe  Ruth  Story,  The  (D)F  W.  Bendix-C.  Trevor-C.  Bickford  111... 9/6/48   b7/24/48 

Last  of  the  Badmen  B.  Sullivan-M.  Reynolds-B.  Crawford  a8/21/48 

Strike  It  Rich  R.  Cameron-B.  Granville  

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  

ASTOR  PICTURES 

Battling  Marshal   Sunset  Carson-Pat  Starling  

Deadline   Sunset  Carson-Pat  Starling   64. .  .4/15/48. New  Release 

Fighting  Mustang   Sunset  Carson -Pat  Starling   62...  3/1/48  ..New  Release 

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling  

Sunset  Carson  Strikes  Back   Sunset  Carson-Pat  Starling  


COLUMBIA  CURRENT 

Adventures  in  SUverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan  73. 

Arkansas  Swing,  The  H.  Hot  Shots-G.  Henry-S.  Hart  63. 

Best  Man  Wins   (C)F  E.  Buchanan-A.  Lee-R.  Shayne   73. 

Black  Arrow,  The  (D)F  L.  Hayward-J.  Blair-G.  Maeready   76. 

68. 
90. 
93. 
66. 
68. 
94. 


Blondie's  Reward  ( C )  F  Singleton-Lake-Simms-Kent 

Coroner  Creek  *C  (D)A  R.  Scott-M.  Chapman-G.  Maeready 

Fuller  Brush  Man,  ITie  (OF  Red  Skelton-Janet  Blair  

Gentleman  From  Nowhere  (My)F  Warner  Baxter-Fay  Baker  

Glamour  Girl  {M)F  G.  Krupa-V.  Grey-M.  Duane  

I  Love  Trouble  (My)  A  F.  Tone-J.  Blair-J.  Carter  

Lady  from  Shanghai,  The  (My)A  Rita  Hayworth-Orson  Welles   87. 

Lost  One,  The  (0)A  Nelly  Corradi-Gino  Mattera  84. 

Lulu  Belle  (D)  D.  Lamour-G.  Montgomery-A.  Dekker.  87. 

Mary  Lou  (M)F  R.  Lowery-J.  Barton-G.  Farrell  65. 

Mating  of  Millie,  The  (C)F  G.  Ford-E.  Keyes-R.  Randall   85. 

My  Dog  Rusty  (D)F  T.  Donaldson- J.  Litel-J.  Lloyd   64. 

Port  Said  (D)A  Gloria  Henry- WUliam  Bishop  68. 

Prince  of  Thieves  'C  (D)i'  J.  Hall-P.  Morison-A.  Jergens   72. 


Relentless  'T  (D)F  R.  Young-M.  Chapman-W.  Parker. 

Return  of  the  Whistler  (My)F    M.  Duahe-L.  Aubet-R.  Lane  

Sign  of  the  Ram,  The  (D)A  S.  Peters-A.  Knox -P.  Thaxter  

Song  of  Idaho  (M-C)F  Hoosier  Hot  Shots-Klrby  Grant... 

Strawberry  Roan,  The  'C  (W)F  G.  Autry-G.  Henry-J.  Holt  

Swordsman,  The  *T  (D)F  L.  Parks-E.  Drew-G.  Maeready  

Thunderhoof   (D)F   P.  Foster-M.  Stuart-W.  Bishop... 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-MayUa  

Trapped  By  Boston  Blackie  (M)  C.  Morris- J.  Vincent-R.  Lane  


.3/25/48   b5/8/4t 

..7/29/48   

..5/6/48   b5/22/48 

..Aug. '48   b7/3/48 

..6/3/48   b8/21/48 

..July  '48   b6/5/48 

..June  '48  b3/8/48 

..9/9/48   b8/14/4a 

..1/16/48   bl/3/48 

..Jan.  '48  ....bl (10(48 
..May  '48  ....b4/17/4« 

 b4/S/« 

..Aug. '48  ....b6/12/48 

..1/23/48   b2/28/4i 

..Apr.  '48  ....b3/13/48 

..4/8/48   b6/12/4« 

..4/15/48   b5/15/4« 

..Jan.  '48  b3/6/48 

..2/20/48   bl/17/4a 

..3/18/48   b4/3/48 

.  .Mar.  '48  b2/7/48 

..3/30/48   b4/10/48 

..Aug. '48  ....b4/24/48 

..1/9/48   blO/11/47 

..7/8/48   b7/10/48 

..2/27/48  .....bl/24/48 

..5/13/48   b6/18/48 

..Sept. '48  ....b9/4/48 

..2/12/48   b3/8/48 

..2/5/48   b5/29/48 


.  93. 
.  61. 
.  84. 
.  67. 
.  76 
.  81. 
.  76. 
.109. 
.  78. 

Walk  a  Crooked  Mile  (D)A  D.  O'Keefe-L.  Hayward-L.  Allbritton..  91, 

Woman  from  langiers,  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane  66. 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68. 

COMING 

Affairs  of  a  Rogue  (D)A  Jean-Pierre  Aumont-Joan  Hopkins  111  b5/8/48 

Air  Hostess   G.  Henry-W.  Wright-R.  Ford  

Big  Sombrero,  The  'C  Gene  Autry-Elena  Verdugo  a9/20/47 

Blondie's  Big  Deal  P.  Singleton-A.  Lake-L.  Simms  

Black  Eagle,  The  Story  of  a  Horse  W.  Bishop-V.  Patton-G.  Jones   76... 9/16/48   a7/3/48 

Blondie's  Night  Out   (C)  P.  Singleton-A.  Lake-L.  Simms  al/10/48 

Blondie's  Secret   Singleton-Lake-Kent-Simms   a7/3/48 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  a7/17/48 

Crime  Doctor's  Diary  Warner  Baxter-Lois  Maxwell  

Dark  Past,  The           William  Holden-Lee  J.  Cobb  a7/ie/48 

Gallant  Blade  *C    (D)  Larry  Parks-Marguerite  Chapman  a2/21/48 

Her  Wonderful  Lie  Janis  Carter-Marc  Piatt  

I  Surrender  Dear  (M)F  Gloria  Jean-David  Street   67... 10/7/48   b9/4/48 

Jungle  Jim   J-  Weissmuller-V.  Grey-L.  Baron  

Jungle  Jim's '  Adventure  J-  Weissmuller-E.  Verdugo-M.  Dell   '  " 

Knock  On  Any  Door  H.Bogart-J.Derek-G.Macready-S.  Perry  

Ladles  of  the  Chorus  A.  Jergens-R.  Brooks-M.  Monroe  a7/3/48 

Law  of  the  Barbary  Coast  R-  Shayne-A.  Jergens-S.  Dunne  

Leather  Gloves   C.  Mitchell-J.  Nigh-B.  Edwards  a6/12/48 

Loaded  Pistols   Gene  Autry-Barbara  Britton  a7/3/48 

Lone  Wolf  and  His  Lady,  The  Ron  Randell-June  Vincent  a9/ll/48 

Lovers   The   Cornel  Wilde-Patricia  Knight  

Loves  of  Carmen,'  The  *T  (D)A  R-  Hayworth-G.  Ford-R.  Randell   97... Oct. '48  ....b8/2i/48 

Man  from  Colorado,  The  *T  (D)  Glenn  Ford-Ellen  Drew-Wm.  Holden  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford-A,  Tyrrell  a6/12/48 

Mr.  Soft  Touch  G.  Ford-E.  Keyes-J.  Ireland  

Racing  Luck   Stanley  Clements-Gloria  Henry  a7/I7/48 

Return  of  October,  The  'T  (C)  Glenn  Ford -Terry  Moore  

Ridin'  the  Old  Pine  Trail  *C  Gene  Autry- Jimmy  Lloyd  a7/31/48 

Rough  Sketch   Jennifer  Jones-John  Garfield  

Rusty  Leads  the  Way  (D)f!                  T.  Donaldson-S.  Moffett-J.  Litel   58. .  .10/21/48  . . .  .b7/3i/48 

Rusty  Saves  a  Life  T.  Donaldson-G.  Henry-S.  Dunne  a7.10/48 

Singin'  Spurs   Hoosier  Hot  Shots-Patricia  White          62.  ..9/23/48   

Slightly   French  Lamour-Carter-Parker-Ameche   a5/8/48 

Smoky  Mountain  Melody  Roy  Acuff-Smoky  Mountain  Boys  

Song  of  India  Sabu-T.  Bey-G.  Russell  a7/31/48 

Triple  Threat   Ton  Pro  Football  Stars   70... 9/39/48   


Undercover  Man   G.  Ford-N.  Foch  a7/31/48 

Untamed  Breed,  The  *C  S.  Tufts-B.  Britton-G.  "G."  Hayes  Oct. '8   a6/5/48 

Walking  Hills.  The  R.  Sp.ott-E.  Raines-W.  Bishop  a7/3/48 

Westerns 

Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Bxrmette   55... 7/1/48   

Challenge  of  the  Range  Charles  Starrett-Smiley  Burnette  

Desert  Vigilantes   Charles  Starrett-Smiley  Burnette  

El  Dorado  Pass  Charles  Starrett-Smiley  Burnette  10/14/48   

Phantom  Valley   Charles  Starrett-Smiley  Burnette   52... 2/19/48   

Quick  On  The  Trigger  Charles  Starrett-Smiley  Burnette. 


Six  Gun  Law  (W)  C.  Starrett-S.  Burnette  54... 1/9/48 

Trail  to  Laredo  C.  Starrett-S.  Burnette-J.  Bannon  54... 8/12/48 

West  of  Sonora  Charles  Starrett-Smiley  Burnette   55... 3/25/48 

Whirlwind  Raiders   Charles  Starrett-Smiley  Burnette   54.  ..5/13/48 


EAGLE  LION 

812  Adventures  of  Casanova  (D)F  

821  Assigned  to  Danger  (My)  

Broken  Journey  (D)A  

826  Canon  City  (Doc)  A   

824  Close-Up   

820  Cobra  Strikes,  The  (My)F  

817  Enchanted  VaUey,  The  'C  (D)F. 

810  Heading  for  Heaven  (C)F  

904  Hollow  Triumph  (D)A  

831  Lady  at  Midnight  (My)F  

808  Linda  Be  Good  (C)A  

815  Man  from  Texas  (D)F  

825  Mickey  *C  (C)F  

819  Noose  Hangs  High  (C)F  

830  Northwest  Stampede  'C  (C)F  

828  Oliver  Twist  (D)F  

818  October  Man,  The  (D)A  

813  Open  Secret  (D)A  

822  Raw  Deal  (D)A  

816  Ruthless  (D)A   

829  Shed  No  Tears  (D)A  

811  Smugglers,  The  'T  (D)A  

827  Spiritualist,  The  (D)A  

823  Sword  of  the  Avenger  (D)A  

809  T-Men  (D)F   

814  Take  My  Life  (D)F  


CURRENT 

.DeCordova-Bremer-Bey-Sutton    83. 

.G.  Raymond-N.  Nash-R.  Bice   66. 

.P.  Calvert-M.  Grahame-F.  L.  SuUivan. .  89. 

.B.  Brady- J.  Corey-W.  Bissell   82. 

.Alan  Baxter- Virginia  Gilmore   76. 

.S.  Ryan-R.  Fraser-L.  Brooks   61. 

.A.  Curtis- A.  Gwynne-C.  Grapewin   77. 

.S.  Erwin-G.  Farrell   71. 

.Paul  Henreid-Joan  Bennett   83. 

,R.  Denning-F.  Rafferty-J.  Searle   59. 

.E.  Knox- J.  Hubbard -M.  Wilson   66. 

.J.  Craig- J.  Johnston-L.  Bari   71. 

.L.  Butler-B.  Goodwin-I.  Hervey   87. 

•  Abbott-Costello-Downs-Calleia    77. 

•  J.  Leslie- J.  Craig- J.  Oakie  79. 

.R.  Newton-A.  Guinness-K.  Walsh  116. 

.J.  Mills- J.  Greenwood-E.  Chapman   85. 

.J.  Ireland-J.  Randolph-R.  Bohnen   70. 

.D.  O'Keefe-C.  Trevor-M.  Hunt   79. 

.Z.  Scott-L.  Hayward-D.  Lynn  102. 

.W.  Ford-J.  Vincent-R.  Scott   70. 

.Michael  Redgrave- Jean  Kent   85. 

.T.  Bey-L.  Bari-C.  O'Donnell   78, 

.R.  Del  Gado-Sigrid  Gurie   72. 

.Dennis  O'Keefe-Mary  Meade   91. 

;Greta  Gynt-Hugh  Williams   80. 


..2/7/48   b2/28/48 

..5/19/48   a4/17/48 

..9/12/48   b4/24/48 

..6/30/48   b6/26/48 

..6/9/48   

..4/24/48   b5/22/48 

..3/27/48   b4/3/48 

..1/17/48  . . . .bl2/20/47 

..8/30/48   b8/14/48 

..8/8/48   b7/31/48 

..1/3/48   bll/1/47 

..3/6/48   b4/3/48 

..6/23/48   b6/19/48 

..4/17/48   b4/10/48 

..7/28/48   b7/3/48 

..7/14/48   b7/3/48 

..3/20/48   b9/6/47 

..5/5/48   b7/17/48 

..5/26/48   b5/22/48 

..4/3/48   b4/3/48 

..7/2/48   b7/24/48 

..1/31/48   b4/12/47 

..7/7/48   b8/7/48 

..6/2/48   b5/15/48 

..1/10/48   bl2/20/47 

..2/28/48   b5/17/47 

COMING 

905  Adventures  of  Gallant  Bess  *C  (D)F  C.  MitcheU-A.  Long-F.  Knight   73  b7/31/48 

906  Behind  Locked  Doors  (D)A  L.  Bremer-R.  Carlson-D.  Fowley   61  b9/ll/48 

Big  Cat,  The  *T  L.  McCaUister-P.  A.  Gamer-P.  Foster  a8/28/48 

Blanche  Fury  *T  (D)A  V.  Hobson-S.  Granger   95  b3/20/48 

Calendar,  The  (OA  Greta  Gynt-John  McCallum   79  b6/5/48 

He  Walked  by  Night  Scott  Brady-Richard  Basehart  a7/10/48 

In  This  Corner  (D)F  S.  Brady-A.  Shaw-J.  Millican  6iy2  b9/4/48 

It  Always  Rains  on  Sundays  G.  Withers- J.  Warner   92  bll/29/47 

Let's  Live  a  Little  Hedy  Lamarr -Robert  Cummings  a6/5/48 

Man  Wanted   Anabel  Shaw -Robert  Lowery  

MUlion  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer  

Mr.  Perrin  and  Mr.  Traill  (D)A  D.  Farrar-M.  Goring-G.  Gynt   92  b8/28/48 

Parole   Turhan  Bey-Michael  O'Shea  a8/21/48 

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  bl/25/47 

Red  Shoes,  The  *T  (D)A  A.  Walbrook-M.  Goring-M.  Shearer  134  b7/31/48 

Red  Stallion  in  the  Rockies  *C  Red  Stallion- Arthur  Franz  

Reign  of  Terror  R.  Cummings-A.  Dahl-R.  Basehart  

Strange  Mrs.  Crane,  The  M.  Lord -P.  Watkin-J.  McGuire  

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  

Westerns 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates   55... 1/24/48   bll/22/47 

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-Mary  Scott  al2/18/47 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54.  ..4/10/48   b3/27/48 

857  Prairie  Outlaws   R  Dean-R.  Ates-J.  Holt   57... 5/12/48   

858  Tioga  Kid,  The  (W)F  h.  Dean-R.  Ates-J.  Holt   54... 6/17/48   b3/20/48 

854  Tornado  Range   (W-S)F  Eddie  Dean-Roscoe  Ates-J.  Holt   56... 2/21/48   2/21/48 

855  Westward  Trail,  The  (W)F  E.  Dean-R.  Ates-P.  Planchard   56...3/J3/48   b3/13/48 


FILM  CLASSICS 


CURRENT 


Appointment  With  Murder  John  Calvert-Catherine  Craig  

Blonde  Ice   {D)A  Leslie  Brooks-Robert  Paige   73. 

Daughter  of  Ramona  *C  P.  Reed-M.  Vickers-D.  Woods  

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61. 

Discovery  (Doc)F  Admiral  Byrd-Members  of  Expedition.  74. 

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76. 

Puria  (D)A   Isa  Pola-Rosanno  Brazzi   89. 

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell   62. 


.May  '48 


. .38/28/48 
. .b5/22/48 


Miraculous  Journey  *C  (D)F  R.  Calhoun-A.  Long-V.  Grey. 

Money  Madness   H.  Beaumont-F.  Raflerty-H.  Warde. 

Sofia  'C   Gene  Raymond-Sigrid  Gurie  

The  Ai-gyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd  

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)  A  Adolph  Hitler-Eva  Braun  

Women  in  the  Night  (D)A  Tala  Birell-William  Henry  


76. 
73. 
82. 
63. 


.Apr.  '48 
.Jan.  '48 
.Jan.  '48 
.Jan.  '48  . 
.Oct. '48  . 
.  Sept.  '48 
.Apr.  '48 
.  Sept.  '48 
.May  '48 


. .b3/20/48 
. .b4/24/48 
. ..bl/3/48 
.blO/25/47 

. .b8/i4/48 
. ..b4/3/48 
. .b8/28/48 
. .b4/24/48 


62. 
90. 


.  May  '48 
.Jan.  '48 


. .b5/22/48 
. .bl/17/48 


METRO-COLDWYN-MAYER  current 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick  

820  B.  F.'s  Daughter  (D)A  B.  Stanwyck-Heflin-C.  Coburn  

827  Big  City   (D)M  M.  O'Brien-R.  Preston-D.  Thomas. 

819  Bride  Goes  Wild,  The  (C)F  V.  Johnson-J.  Allyson-B.  Jenkins.. 

813  Cass   Timberlane    (D)A  Spencer  Tracy-Lana  Turner  

829  Easter  Parade  *T(M)F  J.  Garland-F.  Astaire-P.  Lawford. . 

831  Date  With  Judy,  A  *T  (C)F  W.  Beery-J.  Powell-E.  Taylor  

815  High  Wall    (D)A  R.  Taylor-A.  Totter-H.  MarshaU. . . . 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   

814  If  Winter  Comes  (D)A  W.  Pidgeon-D.  Kerr-A.  Lansbury. . 

901  Luxury  Liner  *T  (M)F  G.  Brent-F.  Gifeord-J.  Powell  

825  Pirate,  The  *T  (M)A  J.  Garland-G.  Kelly-W.  Slezak  


.  76. 
.108. 
.103, 
.  97. 
.119. 
.103. 
.113. 
.  99. 
.113. 
.  97. 
.  99. . 
.102. 


830  Search,  The  (D)F  Montgomery  Clift- Aline  MacMahon  105. 

902  Southern  Yankee,  A  (C)F  r.  Skelton-B.  Donlevy-A.  Dahl   90 

824  State  of  the  Union  S.  Tracy-K.  Hepburn-V.  Johnson! 124. 

821  Summer  Holiday  *T  (C)A  Rooney-De  Haven-Huston-Morgan    92. 

816  Tenth  Avenue  Angel  (D)F  M.  O'Brien-A.  Lansbury-G.  Murphy.,  .  74. 

817  Three  Daring  Dauehters  'T  (M)F  J.  MacDonald-J.  Iturbi-J.  Powell  115. 


.Mar.  '48 
.Apr.  '48 
.  June  '48 
.Mar.  '48 
.Jan.  '48 
.  July  '48 
.  July  '48 
.Feb.  '48 
.May  '48 
.Jan.  '48  . 
.  Sept.  '48 
.June  '48 
.Aug.  '48 
.Sept.  '48 
.Apr.  '48 
.5/20/48  . 
.Feb.  '48 
.  Mar.  '48 


...b2/7/48 
. .b2/21/48 
. .b3/27/48 
. . b2/28/48 
. .bll/8/47 
. .b5/29/48 
. .b6/19/48 
.b 12/20/47 
. .b4/10/48 
.bl2/27/47 
..b8/21/48 
...b4/3/48 
..b3/27/48 
...b8/7/48 
. .b3/27/48 
. .b3/13/48 
..bl/17/48 
. .b2/14/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


D 

Dangerous  Years   20th-Foi 

Daredevils  of  the  Clouds  Rep. 

Dark  Past   CoL 

Daughter  of  Darkness  Para. 

Daughter  of  the  Jungle  Rep. 

Daughter  of  Ramona  FC 

Date  With  Judy,  A  MGM 

Date  With  Murder,  A  FC 

Dead  Don't  Dream,  The  UA 

Dear  Murderer   .UI 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Foa 

Design   for   Death  RKG 

Devil's  Cargo  FC 

Disaster   Para, 

Discovery   FC 

Docks  of  New  Orleans  Mono. 

Double  Life,  A  UI 

Down  to  the  Sea  in  Ships  20th- Fox 

Dream  Girl   Para, 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dulcimer  Street   U-1 

Dynamite   Para 

E 

Easter  Parade   MGM 

Embraceable  You    WB 

Emperor   Waltz,    The  Para. 

Enchanted   Valley   EL 

Enchantment   RKO 

End  of  the  River  UI 

Escape   20th-Fox 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  Rep. 

F 

Fallen  Idol,  The  20th-Fox 

False  Paradise   UA 

Fame  Is  the  Spur  U-1 

Family  Honeymoon   U-I 

Fan,  The   20th- Fox 

Far  Frontier  Rep. 

Feudin',  Fussin'  and  A-Fightin'  U-I 

Fighter  Squadron   WB 

Fighting  Back   20th-Fo» 

Fighting  Father  Dunne  RKO 

Fighting   Mad   Mono. 

Flamingo  Road   WB 

Flaxy   Martin   WB 

Follow  Me  Quietly  RKO 

Foreign  Affair,  A  Par*. 

For  the  Love  of  Mary  U-I 

For  You  I  Die  FC 

Force  of  Evil  MGM 

Forever  Amber   20th- Foj 

Fort  Apache   RKO 

Fountainhead,  The   WB 

Four  Faces  West  UA 

French  Leave   Mono. 

Fuller  Brush  Man  CoL 

Furia   FC 

Fury  at  Furnace  Creek  .20th-Foi 

G 

Gallant  Blade   CoL 

Gallant  Hombre   UA 

Gallant  Legion,  The  Rep. 

Gay  Amigo   UA 

Gay  Intruders   20th-Fos 

Gay  Ranchero,  The  Rep. 

Gentleman    From   Nowhere  CoL 

Gentleman's  Agreement   20th-Foi 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway. 20th-Fo» 

Golden  Eye,  The  Mono. 

Good  News   MGU 

Good  Sam   RKO 

Good  Time  Girl  U-I 

Great  Gatsby,  The  Para. 

Green  Grass  of  Wyoming  20th-Fo3i 

Green  Promise   Ind. 

Guns  of  Hate  RKO 

H 

Half-Past  Midnight   20th-Poi 

Hamlet   U-I 

Happy  Times   WB 

Harpoon   SGP 

Hatter's  Castle   Para. 

Hazard   Para. 

He  Walked  by  Night  EL 

Heading  for  Heaven  EL 

Heart  of  Virginia  Rep. 

Heiress,   The   Para 

Henry  the  Fifth  UA 

Her  Wonderful  Lie  CoL 

Here   Comes  Trouble  UA 

High  Tension   Mono 

High  Wall   MGM 

Hills  of  Home  MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Homecoming   MGM 

Homicide   WB 

Homicide  for  Three  Rep. 

House  Across  the  Street  WB 

Hungry  Hill   U-1 

Hunted,  The   Allied 

I 

I  Became  a  Criminal  WB 

Idol  of  Paris  WB 

If  Winter  Comes  MGM 

If  You  TTnew  Susie  RKO 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


I,  Jane  Doe  Rep. 

In  This  Corner  EL 

Incident   Mono. 

Indian  Agent   RKO 

Indian   Scout   UA 

Inner  Sanctum   FC 

Inside  Story,  The  Rep. 

Interference   RKO 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Iron   Dukes   Mono. 

Isn't  It  Romantic?  Para. 

I  Surrender  Dear  Col. 

It  Always  Rains  on  Sunday  EL 

I  Walk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes.  . .  .Mono. 

J 

Jiggs  and  Maggie  in  Court  Mono. 

Jiggs  &  Maggie  in  Society  Mono. 

Jinx  Money   Mono. 

Joan  of  Arc  RKO 

Joe  Palooka  in  Winner  Take  All.  .Mono. 

John   Loves   Mary  WB 

Johnny  Belinda   WB 

Judge  Steps  Out,  The  RKO 

Julia  Misbehaves   MGM 

June    Bride   WB 

Jungle   Goddess   SGP 

Jungle  Jim   Col. 

Jungle  Jim's  Adventure  Col. 

Jungle  Patrol   20th-Fox 

K 

Key  Largo   WB 

Kidnapped   Mono. 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kiss  the  Blood  0£E  My  Hands  U-I 

Kissing  Bandit   MGM 

Knock  on  Any  Door  Col. 

L 

Ladies  of  the  Chorus  Col. 

Lady  at  Midnight  EL 

Lady  Surrenders,  A  UI 

La£f-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Wild  Horses  SGP 

Law  of  the  Barbary  Coast  Col. 

Le  Silence  est  D'Or  RKO 

Leather  Gloves   Col. 

Let's  Live  a  Little  EL 

Letter  From  an  Unknovm  Woman .  .  U-1 

Letter  to  Three  Wives  20th- Fox 

Let's  Live  Again  20th-Fox 

Life  With  Father  WB 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Women   MGM 

Loaded  Pistols   Col. 

Lone  Wolf  &  His  Lady  Col. 

Long  Denial,  The  RKO 

Look  for  the  Silver  Lining  WB 

Love   Happy   UA 

Lovers,    The   Col. 

Loves  of  Carmen  Col. 

Luck  of  the  Irish,  The  20th-Fox 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   Col. 

Luxury  Liner   MGM 

M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic  Bow   U-I 

Man  About  the  House  20th-Fox 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  of  EvU  UA 

Man  From  Colorado,  The  Col. 

Man  From  Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   EL 

Mark  of  the  Lash  SGP 

Mary  Lou   Col. 

Mask  for  Lucretia,  A  Para. 

Mating  of  Millie  Col. 

Meet  Me  at  Dawn  20th-Fox 

Melody  Time   RKO 

Mexican    Hasrride   U-I 

Michael    O'Halloran   Mono. 

Mickey   EL 

Million  Dollar  Weekend  EL 

Mine  Own  Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  in  Harlem  SG 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Miss  "Tatlock's   Millions  Para. 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid  U-I 

Mr.  Perrin  and  Mr.  Traill  EL 

Mr.  Reckless   Para. 

Mr.   Soft  Touch  Col. 

Money  Madness   FC 

Montana   WB 

Moonrise   Rep. 

Mother  Is  a  Freshman  20th-Fox 

Mourning  Becomes  Electra  RKO 

Mozart  Story,  The  SGP 

Music  Man   Mono. 

My  Brother  Jonathan  Mono. 

My   Dear   Secretary  UA 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in  Mexico  RKO 

My   GiH   Tisa  WB 


COMING 

Act  of  Violence  V.  Heflin-R.  Ryan-J.  Leigh  a8/14/48 

Barkleys  of  Broadway  *T  F.  Astaire-G.Rogers-O.Levant-B.  Burke  

Big  Harpe   Wallace  Beery-Marjorie  Main  

Bribe,  The   R.  Taylor-A.  Gardner-C.  Laughton  a8/14/4a 

Caught   J.  Mason-B.  Bel-Geddes-R.  Ryan  

Command  Decision   Gable-Pidgeon-Johnson-Donlevy   a8/14/48 

Force  of  Evil  John  Gariield-Thomas  Gomez  Oct. '48   

Hills  of  Home  *T  Lassie-E.  Gweim-J.  Leigh   97  all/15/47 

903  Julia  Misbehaves  (C)F  G.  Garson-W.  Pidgeon-P.  Lawford  99... Oct. '48   b8/14/48 

Kissing  Bandit,  The  *T  F.  Sinatra-K.  Grayson    a8/23/47 

Little  Women  *T  Ailyson-G'Brien-Taylor-Lawford   

No  Minor  Vices  D.  Andrews-L.  Palmer-L.  Jourdan   96  a7/31/48 

828  On  An  Island  With  You  *T  (M)F  E.  Willlams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  (D)A  Anna  Neagle-Mlchael  Wilding   88  b8/31/47 

Secret  Land,  The  (Doc)F  U.  S.  Navy   70... Oct. '48   b8/28/48 

Sun  in  the  Morning  "'T  J.  MacDonald-C.  Jarman,  Jr. -Lassie  a8/14/48 

Take  Me  Out  to  the  Ball  Game  *T  F.  Slnatra-E.  Williams-G.  Kelly   

Three  Godfathers   J.  Wayne-P.  Armendarlz-H.  Carey,  Jr..  125  a8/14/48 

Three  Musketeers    *T  Turner-Kelly-Heflln-Allyson   ;  a5/22/48 

Words  and  Music  *T  J.  Garland-M.  Rooney-G.  Kelly  a8/14/48 


MONOGRAM 


CURRENT 


4708 
4713 
4712 
4709 
4714 
4720 
4716 
4704 
4717 
4719 
4707 
4705 
4710 
4718 
4801 
627 
4715 


4802 
4725 
4721 

4726 


Angels'  Alley  (D)F  L.  Gorcey-H.  Hall-B.  Benedict  67.. 

Campus  Sleuth  (My)F  F.  Stewart- J.  Prelsser-B.  Sherwood  57.. 

Docks  of  New  Orlesms  (My)F  Roland  Winters-Victor  Sen  Young  64.. 

Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75.. 

French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan  64.. 

Golden  Eye,  The  R.  Wlnters-M.  Moreland  69.. 

I  Woxildn't  Be  in  Your  Shoes  (My)  A  Don  Castle-Elyse  Knox   70.. 

Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Riano   67.. 


.3/21/48 
.4/18/48 
.4/4/48  , 
.2/7/48  , 
.4/25/48 
.8/29/48 
.5/23/48 
.1/10/48 
.6/27/48 
.8/8/48  . 
.2/14/48 
.3/7/48 
,3/14/48 
.7/11/48 
.7/25/48 
.1/3/48  . 
.6/13/48 


Jinx  Money  (My)F  Gorcey-Hall-Caldwell-McKay    68., 

Michael  O'Halloran  (D)F  Scotty  Beckett-ZUlene  Roberts   79. 

Perilous  Waters  (D)A  D.  Castle-A.  Long  64. 

Rocky  (D)F   Roddy  McDowall-"Rags"-E.  Barrier  76. 

Rose  of  the  Rio  Grande  ^  Movita-John  Carroll   60.. 

Shanghai  Chest,  The  R.  Winter-D.  Best-J.  Alvin  65. 

16  Fathoms  Deep  (D)F  L.  Chaney-A.  Lake-T.  Chandler   82. 

Smart  Politics  (M-C)F  F.  Stewart-J.  Preisser-F.  Darro   68. 

Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71. 

COMING 

Big  Fight,  The  J.  Klrkwood-L.  Errol-D.  Bruce  

Incident   W.  Douglas- J.  Frazee-J.  Compton  10/24/48 

Iron  Dukes   L.  Gorcey-H.  HaU-G.  Dell  

Jiggs  and  Maggie  in  Court  Joe  Yule-Renle  Rlano  

Joe  Palooka  in  Winner  Take  All  (D)F  J.  Kirkwood-E.  Knox-W.  Frawley   64... 9/12/48  . 

Kidnapped  (D)F   R.  McDowall-S.  England-D.  O'Herlihy. .  80.  ..12/1/48  . 

Music  Man  (M)F  P.  Brito-F.  Stewart-J.  Dorsey   66... 9/5/48  .. 

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105... Oct.  '48  . 

Smugglers'  Cove   L.  Gorcey-H.  HaU-G.  DeU  10/17/48 

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. .  .Nov.  '48 

Trouble  Makers   Gorcey-Hall-Dell-Parrish   


..bl/31/48 
...b6/5/48 
. .b5/15/48 
. .b2/21/4a 
. ..b5/8/48 
...a8/7/48 
...b5/8/48 
..b2/14/48 
. .b5/22/48 
. .b6/19/48 
.al2/13/47 
. ..b5/8/48 


.b6/12/48 
.bS/ 15/48 


.38/21/48 


.b8/28/48 
..b9/ 11/48 

.b7/24/48 
..b3/13/4* 
. ..a6/5/48 
. .b3/29/4i 
. .a7/10/48 


.7/18/48 

.7/4/48 

.4/11/48 

.8/15/48 

.5/16/48 


.10/10/48 


.3/28/48  . 
.10/31/48 
.1/31/48  . 
.5/6/48  .. 
.6/6/48  ., 
. 9/26/48  . 
.9/19/48  . 
. 8/22/48  . 
.6/20/48  . 


Westerns 

4757  Back  Trail   Johnny  Mack  Brown-Raymond  Hatton.  54. 

4762  Cowboy  Cavalier   J.  Wakely-C  Taylor  

4755  Crossed  Trails   Johnny  Mack  Brown-Raymond  Hatton.  53. 

4753  Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton.  57. 

4756  Frontier  Agent   ■  Johrmy  Mack  Brown-Raymond  Hatton.  56. 

Gallant  Texan   Jimmy  Wakely-"Cannonball"  Taylor  

Gunning  for  Justice  ...J.  M.  Brown -R.  Hatton-E.  Flnley  

Headln'  for  Trouble  Jimmy  Wakely-Cannonball  Taylor  

4761  Oklahoma  Blues   J-  Wakely-C.  Taylor- V.  Belmont   56. 

Outlaw  Brand   J.  Wakely-C.  Taylor  

4751  Overland  Trail   J.  Mack  Brown-R.  Hatton-V.  Belmont..  58. 

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53. 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54. 

Rangers  Ride   Wakely-Taylor-Belmont   

4754  Sheriff  from  Medicine  Bow  J.  M.  Brown-R.  Hatton  55. 

4763  Silver  Trails   Wakely-Taylor-Larson    53. 

4752  Trlggerman   Johnny  Mack  Brown-Raymond  Hatton.  56.. 

PARAMOUNT  CURRENT 

4709  Albuquerque  *C  (WD)F  R.  Scott-B.  Britton-G.  Hayes  89. 

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready   82.. 

4713  Big  Clock,  The  (M-D)A  R.  MUland-C.  Laughton-M.  O'Sullivan..  95.. 

4722  Big  Town  Scandal  (D)F  ,  Philip  Reed-Hillary  Brooke   61.. 

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61.. 

4721  Dream  Girl  (C)F  B.  Hutton-M.  Carey-P.  Knowles  85.. 

4720  Emperor  Waltz,  The  *T  (C)F  Bing  Crosby-Joan  Fontaine  103. 

4724  Foreign  Affair,  A  (OA  J-  Arthur-M.  Dletrich-J.  Lund  116.. 

4718  Hatter's  Castle   (D)A  K.  Newton-J.  Mason-D.  Kerr  105.. 

4716  Hazard  (C)F  P-  Goddard-M.  Carey-F.  Clark  100.. 

4708  I  Walk  Alone  (D)F  B.  Lancaster-L.  Scott-K.  Douglas  96.. 

4712  Mr.  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66.. 

4710  Saigon  (D)A  A.  Ladd-V.  Lake-D.  Dick  94., 

4714  Sainted  Sisters,  The  (C-D)A  V.  Lake-J.  Caulfield-B.  Fitzgerald  89. 

4717  Shaggy  *C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71. 

4723  So  EvU  My  Love  (D)A  R-  MlUand-A.  Todd-G.  Fitzgerald  109. 

4715  Speed  to  Spare  (D)F  R-  Arlen-J.  Rogers-R.  Travis   57. 

4725  Unconquered  "T  (D)F  Gary  Cooper-Paulette  Goddard  146.. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis....  63. 

COMING 

Accused  The   L.  Young-R.  Cummlngs-W.  Corey  a6/19/48 

Connecticut  Yankee,  A  'T  (MC)  B.  Crosby-R.  Fleming  al/31/4a 

Daughter  of  Da'kness  (D)A  Anne  Crawford-MaxweU  Reed  91  b2/28/48 

4806  Disaster   ^-  Denning-T.  MarshaU-D.  O'Flynn....  60...  12/3/48   a6/19/48 

Dynamite  "   WiUiam  Gargan -Leslie  Brooks  a6/12/48 

Great  Gatsby,  The  A.  Ladd-B.  Fleld-B.  Sullivan  a6/12/4» 

Heiress   The   DeHavlUand-Rlchardson-Hopklns-Clift  a8/21/48 

4802  Isn't  It' Romantic?"  (cVf  V.  Lake-M.  Freeman-B.  DeWoHe   87.  ..10/8/48  .'b8/21/48 

Mask  for  Lucretia,  A  P-  Goddard-J.  Lund-M.  Carey  

4805  Miss  Tatlock's  Millions  (C)A  J-  Lund-W.  Hendrix-B.  Fitzgerald  101. .  .11/19/48  ....b9/ll/48 

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  a8/16/47 

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  Roblnson-Russell-Lund    81. ..  10/22/48  ....b7/17/48 

Now  and  Forever  C.  Ralns-M.  Carey-W.  Hendrlx  a5/15/44 

One  Woman    A.  Ladd-D.  Reed-J.  Havoc-B.  Kroeger  

4807  Paleface,  The  '*T...............  Bob  Hope-Jane  RusseU   83. .  .11/2/48   .  .'.'.'.'.a3/6/48 

Strange  Temptation   B-  MiUand-T.  Mitchell- A.  Totter  37/10/48 

Special  Agent  W.  Eythe-L.  Elliott-C.  Mathews  a6/26/48 

4804  Sealed  Verdict  (D)A  H-  Mllland-F.  Marly-B.  Crawford   83... 11/5/48   b9/ll/48 


-.2/20/48   bl/24/48 

■  9/3/48   b6/19/48 

.4/9/48   b2/21/4a 

.7/30/48   

■  3/5/48   b2/14/48 

■  7/23/48   b5/8/48 

..7/2/48   b5/8/48 

■  8/20/48   b6/19/48 

.6/18/48   b4/17/48 

.5/28/48   b3/20/4a 

■1/16/48  ....bl2/20/47 

.3/26/48   b2/28/4l 

.3/12/48   b2/7/48 

•  4/30/48   b3/13/48 

.6/11/48   b4/17/48 

■  8/6/48   b3/13/48 

.5/14/48   b3/13/48 

■  4/2/48   b9/27/47 

.6/25/48   b5/8/48 


Sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/48 

4801  Sorry,  Wrong  Number  (My)A  B.  Stanwyck-B.  Lancaster-A.  Richards.  90. ..9/24/48   b7/31/48 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman   

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


63. . 


48. 


.May '48   b4/3/48 

.Dec.  '47  ...bll/23/46 
.June '48  ....b4/ 10/48 

.Sept. '48   b2/7/48 

.Jime  '48  ....b5/ 15/48 
.Mar. '48  ....b3/13/48 
.Sept. '48  ....b7/31/48 

.June  '48   b5/22/48 

.Jan.  '48  b2/7/48 

.Mar. '48   b3/13/48 

.7/8/48   b5/22/48 

.Mar.  '48   b3/6/48 

.9/3/48   

.Sept.  '48   b2/14/48 

.July '48  b6/26/48 

.July  '48  b5/15/48 

.May '48   b4/3/48 

.Aug. '48  ....b7/24/48 
.Jan.  '48   bl/31/48 


814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  1'72. 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas 

907  Design  for  Death  (Doc)F  Japanese  Cast   

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman  93., 

870  Fort  Apache  (D)A  J.  Wayne-H.  Fonda-S.  Temple  127. 

962  Good  Sam  (C)F  Gary  Cooper-Ann  Sheridan  114. 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61. 

811  If  You  Knew  Susie  (C)F  E.  Cantor-J.  Davis-A.  Joslyn   90. 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. 

991  Melody  Time  *T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters   75. 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120. 

904  Mourning  Becomes  Electra  R.  Russell-L.  Genn-K.  Paxinou  120. 

903  Pearl,  The  (D)A  P.  Armendariz-M.  E.  Marques   78. 

821  Race  Street   (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79. 

817  Return  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90. 

813  Tarzan  and  the  Mermaids  (D)F  Weissmuller- Joyce-Christian    67. 

961  Velvet  Touch,  The  (D)A  Russell-Genn-Trevor-Greenstreet   97. 

812  Western  Heritage  {W)F  Tim  Holt-Nan  LesUe   61. 

COMING 

Baltimore  Escapade   R.  Young-S.  Temple- J.  Agar  a8/21/48 

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

905  Bodyguard  (My) A   L.  Tierney-P.  Lane-P.  Reed   62  b9/4/48 

Boy  With  Green  Hair  *T  O'Brien-Ryan-Hale-Stockwell   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin-R.  Powers  

Enchantment   David  Niven-Teresa  Wright  Nov.  '48   a7/3/48 

Every  Girl  Should  Be  Married  G.  Grant-F.  Tone-D.  Lynn  a9/ll/48 

FoUow  Me  Quietly  William  Lundigan   

Gun  Runners   Tim  Holt-Richard  Martin-Martha  Hyer  

Indian  Agent   T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Scott-Tufts   a9/ll/48 

Joan  of  Arc  *T  (D)  I.  Bergman-J.  Ferrer-J.  Emery  al/3/48 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southem-G.  Tobias  a7/5/47 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien   89  blO/25/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson- Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez   65  b6/26/48 

901  Rachel  and  the  Stranger  (D)F  L.  Young-W.  Holden-R.  Mitchum   92... Nov. '48   b8/7/48 

Roughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Rustlers   Tim  Holt-Richard  Martin  

Set-Up,  The   Robert  Ryan   

Song  Is  Born,  A  *T  (C)F  D.  Kaye-V.  Mayo-B.  Goodman  113. .  .Oct. '48   b8/28/48 

Station  West  (D)A  D.  Powell-A.  Moorehead-J.  Greer  92... Nov. '48   b9/4/48 

Tarzan's  Fountain  of  Youth  L.  Barker-B.  Joyce-E.  Ankers  a8/21/48 

820  Twisted  Road,  The  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva. . .  95... Nov. '48   b6/26/48 

902  Variety  Time    (Vaudeville)F  Kennedy-Errol-Carle    59  b8/7/48 

Weep  No  More  Cotten-Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  Driscoll-A.  Kennedy  a5/15/48 

REPUBLIC  CURRENT 

719  Angel  in  Exile  Carroll-Mara-Gomez-iBedoya    90.. 

728  Bill  and  Coo  'U  (N)F  George  Burton's  Birds   61.. 

703  Campus  Honeymoon  (MC)F  Wilde  Twins-R.  Crane-A.  Mara   61.. 

713  Code  of  Scotland  Yard  (D)F  O.  Homolka-D.  Farr-M.  Pavlow  60., 

716  Daredevils  of  the  Clouds  (D)F  Robert  Livingston-Mae  Clarke  60., 

732  Eyes  of  Texas  'U  (W)F  R.  Rogers-Trigger-L.  Roberts   70., 

715  Gallant  Legion,  The  (W)F  W.  EUiott-J.  Schildkraut-A.  Booth  88.. 

644  Gay  Ranchero  'U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72. 

707  Heart  of  Virginia  (D)F  Janet  Martin-Robert  Lowery   60. 

710  I,  Jane  Doe  (D)F  R.  Hussey-J.  Carroll-V.  Ralston  85. 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winnlnger. . .  87. 

709  King  of  the  Gamblers  (DA  Janet   Martin -WUliam   Wright   60. 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58. 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry  60. 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray  64. 

733  Nighttime  in  Nevada  *U  R.  Rogers- A.  Mara-A.  Devine   67. 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  Carroll-G.  McLeod  88. 

717  Out  of  the  Storm  (D)F  Jimmy  Lydon-Lois  Collier  61., 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60. 

702  Slippy  McGee  (D)A  D.  Barry-D.  Evans-T.  Brown   65. 

718  Sons  of  Adventure  Russel  Hayden-Lynne  Roberts  60. 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps  60. 

731  Under  California  Stars  'U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70. 

COMING 

Daughter  of  the  Jungle  L.  Hall- J.  CardweU-S.  Leonard  

Drums  Along  the  Amazon  Brent -Ralston -Aheme-Bennett 


.9/3/48  . 
.3/28/48 
.2/1/48  . 
.8/30/48 
.8/10/48 
.7/15/48 
7/25/48  . 
.1/10/48 
..4/25/48 
..5/25/48 
..3/14/48 
..5/10/48 
..3/25/48 
. .2/23/48 
..1/1/48  . 
..8/29/48 
. .4/25/48 
.8/25/48 
. .5/31/48 
. .1/15/48 
..8/28/48 
..6/28/48 
..5/1/48  . 


.  .a7/17/48 
.bl2/27/47 
..bl/31/48 
.  ..b9/4/48 
..b7/31/48 
..b7/24/48 
..b5/29/48 
. .bl/31/48 
. ..b5/8/48 
..b5/ 15/48 
..b3/27/48 
. . .b6/5/48 
..b4/24/48 
..b3/13/48 
..bl/17/48 
. .a7/10/48 
. .al/17/48 
...b9/4/48 
...b6/5/48 
..bl/24/48 


.b7/17/48 
.b5/15/48 


Rogers-F.  Willing-G.  Davis  

.  Douglas-A.  Young-F.  Withers. 
Welles-J.  Nolan-R.  McDowell. . 
Clark-G.  Russell-E.  Barrymore. 

Cameron-I.  Massey  

Loy-R.  Mitchum-L.  Calhem... 
Brodie-M.  Dell-W.  Wright  


Far  Frontier   R 

Homicide  for  Three  W 

Macbeth  (D>   O. 

714  Moonrise  (D)A   D. 

Plunderers,  The  *U  R. 

Red  Pony,  The  'T  (D)  M. 

Rose  of  the  Yukon..  S 

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell 

Westerns 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack  

654  California  Firebrand  *U  (W)F  Monte  Hale-Adrian  Booth  

755  Carson  City  Raiders  (W)F  A.  Lane-E.  Waller-B.  Jons  

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

757  Desperadoes  of  Dodge  City  (W)F  A.  Lane-B.  Jack-E.  Waller   60. 

Grand  Canyon  Trail  ■►U  R.  Rogers-A.  Devine-F.  Willing  

756  Marshall  of  AmarUlo  Allan  "Rocky"  Lane-Eddy  Waller  60. 

Mlssourians,  The  *T  W.  EUiott-A.  Booth-A.  Devine  

Son  of  God's  Country  Monte  Hale   

Sundown  in  Santa  Fe  A.  Lane-E.  WaUer  

656  Timber  Trail  *U  (W)F  M.  Hale-L.  Roberts-J.  Burke   67. 

652  Under  Colorado  Skies  '*U  Monte  Hale- Adrian  Booth   65. 


. a8/28/48 


90. . .10/1/48 


..a7/17/48 
.  .a8/23/48 
.  .b9/ll/48 
. .a7/24/48 
.alO/25/47 


60.. 
63.. 
60. . 


.4/15/48 
.4/1/48  . 
.5/13/48 


.  .b5/8/48 
.  .b5/8/48 
.b5/29/48 


.9/15/48  . 

.10/15/48 

.7/25/48 


.b9/ll/48 


.9/15/48 


.6/15/48 
.12/15/47 


. .b7/10/48 
.bl2/27/47 


SCREEN  GUILD  PRODUCTIONS 

Dead  Man's  Gold  L.  IlaRue-F.  St.  John-P.  Stewart   60... 9/10/48 

Frontier  Revenge   Lash  LaRue-Fuzzy  St.  John  

4804  Harpoon   J-  Bromfield-A.  Louis   81... 9/24/48 

4802  Jungle  Goddess   Reeves- W.  McKay- Armida   61... 8/13/48  . 

Last  of  the  Wild  Horses  J-  Ellison- J.  Frazee-M.  B  Hughes   82...  10/15  .. 

Mark  of  the  Lasn  L.  LaRue-A.  St.  John-P.  Stewart  10/29/48 

X-3  Miracle  in  Harlem  (D)A  S.  Guyse-S.  Fetchit-H.  Offley   70. .  .10/29/48 


.a7/31/48 


. . .b8/21/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


N 

Naked  City  -.  U-1 

Nicholas  Nickelby   U-I 

Night  Beat   WB 

Night  Has  a  Thousand  Eyes  Para. 

Night  Unto  Night  WB 

Night  Wind   20th-Fos 

Nighttime  in  Nevada  Rep. 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Stampede   EL 

Now  and  Forever  Para. 


0 

October,  Man,  The  EL 

O'Flynn,  The   U-1 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

Olympic  Cavalcade   UA 

On  an  IsUnd  With  You  MGM 

On  Our  Merry  Way  UA 

One  Last  Fling  WB 

One  Night  With  You  UI 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-1 

Open  Secret  EL 

One  Woman   Para. 

Out  of  the  Storm  Rep. 

Outpost  in  Morocco  UA 


P 

Paleface   Para. 

Panhandle   AlUed 

Paradine  Case   Selznick 

Parole   E-L 

Pearl,  The   RKO 

Perilous  Waters   Mono. 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate.  The   MGM 

Pitfall   UA 

Plunderers,  The   Rep. 

Port  Said   CoL 

Portrait  of   Jennie  SRO 

Prairie,    The   •.  SG 

Prejudice   Ind. 


R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   CoL 

Raw  Deal   EL 

Red  Canyon  U-I 

Red  Pony,  The  Rep. 

Red  River   UA 

Red  Shoes,  The  EL 

Red  Stallion  in  the  Rockies  EL 

Reign  of  Terror  EL 

Relentless   Col. 

Return  of  the  Badmen  RKO 

Return  of  October  CoL 

Return  of  Wildfire  SGP 

Ridin'  the  Old  Pine  Trail  CoL 

River  Lady   ^.  U-I 

Road  House   20th-Fox 

Rocky   Mono. 

Rogues'  Regiment   U-I 

Romance  on  the  High  Seas  WB 

Rope   WB 

Rose  of  Cimarron  20th-Fos 

Rose  of  the  Rio  Grande  Mono. 

Rose  of  the  Yukon  Rep. 

Rough  Sketch   CoL 

Roughshod   RKO 

Rustlers   RKO 

Rusty  Leads  the  Way  CoL 

Rusty  Saves  a  Life  CoL 

Ruthless   EL 


s 

S.  O.  S.  Submarine  SGP 

Saigon   Para. 

Sainted  Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-I 

Secret  Land,  The  MGM 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-I 

Set-Up,  The   RKO 

Shaggy  Para. 

Shanghai   Chest,    The  Blono. 

Shed  No  Tears  EL 

Shep  Comes  Home  SGP 

Silent  Conflict   UA 

Silver  River   WB 

Singin'  Spurs   CoL 

Sinister  Journey   UA 

Sitting  Pretty   20th-Fox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,    My   Love  UA 

Slightly  French   CoL 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   ,.. Allied 

Smugglers,  The   EL 

Smuffglers  Cove   Mono. 


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

Snake  Pit,  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   FC 

Somewhere  in  the  City  WB 

Song  Is  Bom,  A  RKO 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  •  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.  Louis  WB 

Southern  Yankee,  A  MGM 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spiritualist,  The   EL 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   RKO 

Strange  Gamble   UA 

Strawberry   Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Strange  Temptation   Para. 

Street  With  No  Name  20th-Fox 

Streets  of  Laredo  Para. 

Strike  It  Rich  AA 

Summer  Holiday   MGM 

Sword  of  the  Avenger  EL 

Swordsman   Col. 

T 

Take  Me  Out  to  the  Ball  Game. .  .MGM 

Take  My  Life  EL 

Tap   Roots   U-I 

Tarzan  and  the  Mermaids  RKO 

Tarzan's  Fountain  of  Youth  RKO 

Temptation  Harbour  Mono. 

Tenth  Avenue  Angel  MGM 

Texas,  Brooklyn  &  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That  Wonderful  Urge  20th-Fox 

The  Argyle  Secrets  FC 

Thirteen  Lead  Soldiers  20th-Fox 

This  Was  a  Woman  20th-Fox 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers   MGM 

Three  Musketeers   ^9^^ 

Thunder  in  the  Pines  SGP 

Time  of  Your  Life  UA 

T-Men   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Too  Late  for  Tears  UA 

Trail  of  the  Mounties  SG 

Train  to  Alcatraz  Rep. 

Treasure  of  Sierra  Madre  WB 

Triple  Threat   CoL 

Trouble  Makers   Mono. 

Trouble  Preferred   20th-Fox 

Tucson   20th-Fox 

Tulsa   EL 

Twisted  Road,  The  RKO 

Two  Guys  and  a  Gal  WB 

Two  Guys  from  Texas  WB 

u 

Unconquered   Para. 

Under   California   Stars  Rep. 

Under  Capricorn   WB 

Undercover   Man   Col. 

Unfaithfully  Yours  20th-Fox 

Unknown  Island   FC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 

Urubu   U . 

V 

Variety  Time   RKO 

Velvet  Touch,  The  ...RKO 

Vendetta   UA 

Vicious  Circle,  The  UA 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  HiUs   Col. 

Wallflower   WB 

Walls  of  Jericho  20th- Fox 

Walk  a  Crooked   Mile  Col. 

Waterfront  at  Midnight  Para. 

Weep  No  More  RKO 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

When  a  Man's  a  Man  Allied 

Where  the  North  Begins  SG 

While  I  Live  20th-Fox 

Whiplash   WB 

Whispering  Smith   Para. 

Who  KUled  'Doc'  Robbin?  UA 

Will  It  Happen  Again?  FC 

Window,  The   RKO 

Wings  Westward   Col. 

Winner's  Circle,  The  20th-Fox 

Winslow  Boy,  The  20th-Fox 

Winter   Meeting   WB 

Woman  from  Tangiers  Col. 

Woman  in  White  WB 

Women  in  the  Night  FC 

Woman's  Vengeance  UI 

Words  and  Music  MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

Yellow  Sky  20th- Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th- Fox 

Younger  Brothers,  The  WB 


4805  Mozart  Story,  The  H.  Holt-W.  Markus   99...  10/8/48   

Outlaw  Country   Lash  LaRue-Fuzzy  St.  John-P.  Stewart  

4705  Prairie,  The  (D)  L.  Aubert-A.  Baxter   76... 8/6/48   al2/27/47 

4801  Return  of  Wildfire,  The  (W)F  R.  Arlen-P.  Morison-M.  B.  Hughes  81... 8/13/48   b8/21/48 

S.  O.  S.  Submarine  Italian  Navy   10/17/48   a7/24/48 

Shep  Comes  Home  Robert  Lowery-Lanny  Rees   62... 12/3/48   

Thunder  in  the  Pines  ,  George  Reeves-Ralph  Byrd   62..  11/5/48 

4708  Trail  of  the  Mounties  R.  Hayden-Jennifer  Holt   42... 2/21/48   

SELZNICK  RELEASING  ORGANIZATION 


Mr.  Blandings  Builds  His  Dream  House  (C)F.C.  Grant-M.  Loy-M.  Douglas  

Paradine  Case,  The  (D)A  G.  Peck-A.  Todd-C.  Laughton-Valli. 

Portrait  of  Jennie  (D)  j.  Jones-J.  Cotten-E.  Barrymore... 


94  b3/17/48 

.132... Jan.  '48  bl/3/48 

 all/1/47 

20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  Wilding-D.  Wynyard...  96... Mar  '48 

820  Anna  Karemna  (D)A  v.  Leigh-R.  Richardson-K.  Moore  110..  May  '48 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63     May  '48 

805  Call  Northside  777  (D)A  j.  Stewart-R.  Conte-L.  J.  Cobb  111. 

801  Captain  from  Castile  (D)F  'T  T.  Power-J.  Peters-C.  Romero.... 

807  Challenge,  The  (D)F  T.  Conway- J.  Vincent-R.  Stapley 

825  Checkered  Coat,  The  (D)A  T.  Conway-N.  Nash-H.  Hatfield   62 

819  Counterfeiters,  The  (My) A  John  Sutton-Doris  Merrick   74 

839  Creeper,  The   (My)  A  E.  Cianelli-O.  Stevens- J.  Vincent 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd 


821  Deep  Waters   (D)F  D. 


Feb.  '48 
140... Jan.  '48 
68... Mar.  '48 
July  '48 

June  "48  b6/5/48 

68. .  .Sept. '48   b9/4/48 

61... Feb.  '48  ...bl2/20/47 


.bll/29/47 
..b2/28/48 
. .b4/10/48 
. .bl/24/48 
.bll/29/47 
. .b2/28/48 
b8/14/48 


Andrews- J.  Peters-C.  Romero   85... July  '48   b7/3/48 


'48 

89... June  '48 
89. .  .June  '48 


.b4/10/48 
. .b6/19/48 
.bll/15/47 
. .b5/22/48 
b4/24/48 


822  Escape  (D)A  Rex  Harrison-Peggy  Cummins                78     Sent  '48  h'5/2q/4ft 

828  Fighting  Back  (D)F  P.  Langton-J.  Rogeis-G.  Gray                 68."  aS''48  "  "  b8/7/M 

838  Forever  Amber  *T  (D)A  Unda  Darnell-Cornel  Wilde.!  139     Sept  '48  "  bio/16/« 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray                                 88     May  '48  ' ' '^^^^^^^^^ 

840  Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68     Sept  '48 

806  Gentleman's  Agreement    (D)F  G.  Peck-D.  McGuire-J.  Garfield  118  Mar 

827  Give  My  Regards  to  Broadway  'T  (C)F  D.  Dailey-C.  Winninger-N.  Guild. 

818  Green  Grass  of  Wyoming  *T  (D)F  p.  Cummins-C.  Cobum-R.  Arthur 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer  69... Mar.  '48  .  b3/6/48 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc  87... May  '48  b5/8/48 

813  Let's  Live  Again  (D)F  J.  Emery-J.  Millican-T.  Holmes              68...  Apr.  '48  . . . .  b3/6/48 

837  Luck  of  the  Irish,  The  (C)F  T.  Power-A.  Baxter-C.  Kellaway   99. .  .Sept. '48 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  Holloway-B.  CampbeU  89... Apr 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102. 

823  Street  With  No  Name,  The  (Doc)  A  M.  Stevens-R.  Widmark-L.  Nolan  91. 

811  Scudda  Hoc,  Scudda  Hay  'T  (D)F  J.  Haver-L.  McCaUister-W.  Brennan. . .  95... Apr  '48  b3/6/48 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb                84..  Apr  '48  "'b2/28/48 

836  That  Lady  in  Ermine  *T  (M)A  B.  Grable-D.  Fairbanks,  Jr..   89... Aug. '48 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer. 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant 

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   ..111. 


...b9/4/48 
48  ....b3/20/48 

July  '48   bl2/6/47 

July  '48  ....b6/26/48 


b7/17/48 

66... Apr.  '48   b6/5/48 

91... Feb.  '48  ....bl/24/48 


.  .Aug.  '48 


. .b7/10/48 
. .b6/19/48 


99... Oct. '48  ....b9/ll/48 


a7/17/48 

.a5/8/48 


829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Farley   75... Aug. '48 

COMING 

842  Apartment  for  Peggy  *T  (C)F  J.  Crain-W.  Holden-E.  Gwenn... 

Bungalow  13   Tom  Conway-Margaret  Hamilton 

Canadian  Pacific  'C  R.  Scott-N.  Olson-V.  Jory  

Chicken  Every  Sunday  D.  Dadley-A.  Young-C.  Holm  

841  Cry  of  the  City  Victor  Mature-Richard  Conte   95...  Oct. '48 

Down  to  the  Sea  in  Ships  R.  Widmark-C.  Kellaway-D.  Stockwell  

Fallen  Idol,  The  (D)A  M.  Morgan-R.  Richardson-B.  Henrey. . .  92    b8/28/48 

Fan,  The   Crain-Sanders-Carroll-Greene   a7/24/48 

Jungle  Patrol   C.  Miller-A.  Franz-R.  Jaeckel  

Letter  to  Three  Wives  Darnell-Crane-Lynn-Sothern   a7/i'7/48 

Man  About  the  House,  A  M.  Johnson-D.  Gray-K.  Moore   94  b6/28/47 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Mother  Is  a  Freshman  *T  L.  Young-V.  Johnson-B.  Lawrence  

843  Night  Wind   C.  Russell-V.  Christine-G.  Gray   68... Oct. '48   a6/5/48 

Road  Houso   Lupino-Wilde-Holm-Widmark  a6/5/48 

Rose  of  Cimarron  G.  Montgomery-R.  Cameron-R.  Roman  a8/28/48 

Sand   *T  M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens  alO/11/47 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

This  Was  a  Woman  (D)A  Sonia  Dresdel-Barbara  White  al/24/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson  J.  Lydon-P.  Edwards-C.  RusseU  a7/17/48 

Unfaithfully  Yours   R.  Harrison-L.  Darnell-R.  Vallee  108  a5/29/48 

When  My  Baby  Smiles  at  Me  *T  Grable-Dailey-Oakie-Havoc  a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

Winslow  Boy,  The  (D)F  R.  Donat-Sir  C.  Hardwicke-B.  Radford.  117  b9/ll/48 

Yellow  Sky   'T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 


UNITED  ARTISTS 


CURRENT 


Arch  of  Triumph  (D)A  Sp  I.  Bergman-C.  Boyer-C.  Laughton. 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford  

Henry  the  Fifth  (D)F  *T  L.  Olivier-R.  Asherson  

Here  Comes  Trouble  'C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell... 

Laff-Time   W.  Tracy-P.  Morgan-E.  Janssen. 


.120. 
.  90. 
.134. 
.  50. 
.110. 

Kings  of  the  Olympics  (Pt.  1)  (Doc.)  F  Bill  Slater— Narrator   65. 

Man  of  Evil  (D)A  J.  Mason-P.  Calvert -A.  Stephens   90. 

Olympic  Cavalcade   Olympic  Stars   

On  Our  Merry  Way  B.  Meredith-P.  Goddard-F.  MacMurry.  .107. 

Pitfall  (D)A   D.  Powell-L.  Scott-J.  Wyatt   80. 

Red  River  (D)F  J.  Wayne-M.  Clift-W.  Brennan  125. 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks   61. 

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings...  97. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80. 

Texas,  Brooklyn,  and  Heaven  (C)A  G.  Madlson-D.  Lynn-J.  Dunn   76. 

Time  of  Your  Life  (D)A  J.  Cagney-Wm.  Bendix-J.  Cagney  109. 

Urubu  (D)F   Native  Cast    66. 

Vicious  Circle  (D)A  Conrad  Nagel    77. 

Who  Killed  'Doc'  Robbin?  *C  (C)F  V.  Grey-D.  Castle-G.  Zucco   51. 


..Mar.  '48   b2/21/48 

..5/15/48   b5/15/48 

 b4/27/46 

..4/9/48   b4/17/48 

..4/9/48   

..Apr.  '48  ....bl/24/48 

.  .Jan.  '48  b2/7/48 

.July '48   

..Feb.  '48   b2/7/48 

..8/19/48   b8/7/48 

..8/26/48   b7/17/48 

..Apr.  '48  ....b4/17/48 

. .  Jan.  '48  bl/17/48 

..May  '48  ....b5/15/48 

..8/11/48   b7/17/48 

..5/27/48   b5/29/48 

..8/16/48   b8/21/48 

..7/24/48   b5/29/48 

..Apr.  '48   b5/8/48 


COMING 

Angry  God,  The  Alicia  Parla-Casimiro  Ortega  

An  Innocent  Affair  (C)F  F.  MacMurray-M.  CarroU-C.  Rogers...  90  b9/4/48 

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd- Andy  Clyde  

Cover-Up   W.  Bendix-D.  O'Keefe-B.  Britton  a8/21/48 

Dead  Don't  Dream,  The  (W)  W.  Boyd-A.  Clyde  

False  Paradise  Wm.  Boyd- Andy  Clyde  

Gallant  Hombre   Duncan  Renaldo-Leo  Carillo  

Gay  Amigo,  The  D.  Renaldo-L.  Carrillo-Armida  a8/28/48 

Girl  from  Manhattan,  The  Montgomery-Lamour-Laughton   

Indian  Scout   George  Montgomery-Ellen  Drew  a8/21/48 

Love  Happy   Marx  Bros.-Massey-Vera  Ellen-Hutton  


..Apr. '48   b3/6/48 

.May '48   b6/7/48 


Lucky  Stiff   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F  H.  Lloyd-R.  Washbum-J.  Conlin   89  b2/22/4. 

My  Dear  Secretary  (C)F  L.  Day-K.  Douglas-K.  Wynn   95  b9/ll/48 

Outpost  in  Morocco  tieorge  Raft-Akim  Tamirofi  

Sinister  Journey   Wm.  Boyd- Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Too  Late  for  Tears  Scott-DeFore-Miller-Corey   

Vendetta    (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

UNIVERSAL-INTERNATIONAL  current 

664  Abbott  &  Costello  Meet  Frankenstein  (C)F.  .Abbott-Costello-Chaney-Lugosi    83...  July '48   b7/3/48 

657  All  My  Sons   (D)A  Edward  G.  Robinson-Burt  Lancaster...  94... May '48   b2/21/48 

673  An  Act  of  Murder  (D)A  F.  March-E.  O'Brien-F.  Eldridge   91. .  .Sept. '48   b8/28/48 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90... May '48   b3/13/48 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91... July '48  bl2/6/47 

653  Black  Bart  *T  (W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   81... Apr. '48   bl/31/48 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan   93... Jan. '48  b9/6/47 

655  Casbah    (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94. 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94. 

650  Double  Life,  A  (D)A  R.  Colman-S.  Hasso-E.  O'Brien  104. .  .Mar. '48   bl/3/48 

End  of  the  River,  The  (D)A  Sabu-Bibi  Ferreira   80.. .June '48  ...bll/29/47 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor -M.  Main-P.  KUbride   78...  July '48   

672  For  the  Love  of  Mary  (C)F  Durbin-O'Brien-Taylor-Lynn    901/2.  ■ -Sept. '48  .  .b8/28/48 

679  Holiday  Camp   M.  Lockwood-P.  Roc-D.  Price   96... Mar. '48  ....b8/23/47 

669  Larceny    (D)A  J.  Payne-J.  Caulfield-D.  Duryea   89... Aug. '48   b8/7/48 

659  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan  90... June '48   b4/10/48 

866  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80... July '48  ....b6/19/48 

667  Mr.  Peabody  and  the  Mermaid  (C)A  W.  PoweU-A.  Blyth-L  Hervey   89... Aug. '48   b7/10/48 

651  Naked  City,  The  (D)A  B.  Fitzgerald-H.  Duff-D.  Hart   96... Mar. '48   bl/24/48 

670  One  Touch  of  Venus  (C)A  R.  Walker-A.  Gardner-D.  Haymes          81... Aug. '48   b8/21/48 

661  River  Lady  *T  (D)A  Y.  DeCarlo-D.  Duryea   78,.. June '48   b5/8/48 

671  Saxon  Charm,  The  (D)A  R.  Montgomery-S.  Hayward-J.  Payne..  88. .  .Sept. '48   b9/4/48 

627  Secret  Beyond  the  Door   (D)A  j.  Bennett-M.  Redgrave-A.  Revere  98V2.Feb. '48   bl/10/48 

633  Senator  Was  Indiscreet,  The  (C)A  W.  PoweU-E.  Raines   83...  Jan. '48  . . .  .bl2/13/47 

668  Tap  Roots  '*T  (D)F  V.  Heflin-S.  Hayward-B.  Karloff  109. .  .Aug. '48   b6/26/48 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June '48  ....b5/29/48 

634  Woman's  Vengeance,  A  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. '48  ...bl2/20/47 

COMING 

677  Brothers,  The  (D)A  Patricia  Roc-WiU  Fyffe   98  b5/24/47 

635  Bush  Christmas  (D)r  C.  Rafferty-J.  Fernside  76... Dec.  '48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105  b3/27/48 

Countess  of  Monte  Crlsto  S.  Henie-O.  San  Juan-F.  Trenkler  a6/19/48 

Criss-Cross  B.  Lancaster-Y.  DeCarlo-D.  Duryea  

Dulcimer  Street  (D)A  R.  Attenborough-A.  Sim-F.  Compton. .  .112  b8/7/48 

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert-F.  MacMurray  a8/14/48 

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price   92  b5/28/48 

Hamlet   (D)F   Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Kiss  the  Blood  Off  My  Hands  J.  Fontaine-B.  Lancaster-R.  Newton  ,  a6/19/48 

Lady  Surrenders,  A  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

Magic  Bow,  The  {D-M)F  Stewart  Granger-Phyllis  Calvert  106  b9/28/48 

Mexican  Hayride   Abbott  &  Costello  7/17/47 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-SaUy  Howes  105  b3/22/47 

O'Flynn,  The   D.  Fairbanks,  Jr.-H.  Carter-R.  Greene  a8/21/48 

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

Red  Canyon   A.  Blyth-H.  Duff-G.  Brent  a8/14/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Snowbound   R.  Newton-D.  Price   86  

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/l-3/47 

You  Gotta  Stay  Happy  J.  Fontaine-J.  Stewart-E.  Albert  a8/7/48 

WARNER  BROS.  CURRENT 

713  Always  Together   (C)F  R.  Hutton-J.  Reynolds   78 

719  April  Showers  (C)F  J.  Carson-A.  Sothem-R.  Alda  95 

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae  80 

732  Embraceable  You  (D)A  D.  Clark-G.  Brooks-S.  Z.  SakaU   88 

717  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard   78 

731  Key  Largo   (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101 

702  Life  With  Father  (C)F  W  Powell-I  Dunne-E  Taylor  118 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95 

728  Romance  on  the  High  Seas  'T  (M)F  J.  Carson- J.  Paige-D.  DeFore   99 

725  Silver  River   (W)A  Errol  Flynn-Ann  Sheridan  107 

720  To  the  Victor  (D)A  D.  Morgan-V.  Lindfors-V.  Francen  101 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127 

801  Two  Guys  From  Texas  '*T  (C)F  J.  Carson-D.  Morgan-D.  Malone  86 

716  Voice  of  the  Turtle  (C)A  R.  Reagan-E.  Parker-E.  Arden  103 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77 

721  Winter  Meeting   (D)A  B.  Davis-J.  Davis-J.  Paige  100 

724  Woman  in  White,  The  (My)A  A.  Smith-E.  Parker-S.  Greenstreet  109 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  

Cleopatra  Arms   David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/11/47 

Fighter  Squadron  *T  Edmond  O'Brien-Robert  Stack  a7/24/48 

Flamingo  Road   J.  Crawford-G.  George-G.  Michael  

Flaxy  Martin   Z.  Scott-V.  Mayo-D.  Kennedy  a7/3/48 

Fountainhead,  The   G.  Cooper-P.  Neal-R.  Massey  a8/28/48 

Girl  from  Jones  Beach,  The  V.  Mayo-R.  Reagan-E.  Bracken  a7/24/48 

Happy  Times  '*T  Kaye-Bates-Slezak-Cobb   

Homicide   R.  Douglas-H.  Westcott-R.  Alda  

House  Across  the  Street  J.  Paige-B.  Bennett-J.  Holden  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

Tohn  Loves  Mary  Reagan-Carson-Neal-Morris    . . . .  .a5/l/48 

804  Johnny  Belinda    (D)  L.  Ayres-J.  Wyman-C.  Bickford   102. ..  10/23/48   a2/28/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  a7/10/48 

Kiss  in  the  Dark  Jane  Wyman-David  Niven   .. 

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  a7/3/48 

Montana  *T   Errol  Flynn-Alexis  Smith  

My  Dream  Is  Yours  *T  Carson-Day-Bowman-Arden   a6/26/48 

Night  Beat   W.  Douglas-A.  Hale-R.  Alda  a8/28/48 

Night  Unto  Night  (D)  Ronald  Reagan-Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott-J.  Backus  a5/22/48 

One  Sunday  Afternoon  *T  Dennis  Morgan-Janis  Paige  a5/22/48 

802  Rope  *T  (D)A  J.  Stewart-J.  Dall-F.  Granger   80... 9/25/48   b8/28/48 

803  Smart  Girls  Don't  Talk  V.  Mayo-B.  Bennett-R.  Button  81... 10/9/48   a5/15/48 

Somewhere  in  the  City  V.  Lindfors-E.  O'Brien-V.  Mayo  

South  of  St.  Louis  *T  J.  McCrea-A.  Smith-Z.  Scott  a7/24/48 

Two  Guys  and  a  Gal  'T  D  Morgan-J.  Carson-D.  Day  

Under  Capricorn  *T  Ingrid  Bergman-J.  Cotten-M.  Wilding  

Whiplash  (D)  D.  Clarke-A.  Smith-S.  Z.  Sakall  all/1/47 

Younger  Brothers,  The  *T  ,  W.  Morris-J.  Paige-B.  Bennett  a7/24/48 


1/10/48  ....bl2/20/47 

3/27/48   b3/13/48 

6/26/48   b5/29/48 

8/21/48   b7/31/48 

3/6/48   b7/12/47 

7/31/48   b7/10/48 

8/14/48   b8/16/47 

2/7/48   bl/24/48 

7/3/48   b6/12/48 

5/29/48   b5/8/48 

4/10/48   b4/3/48 

1/24/48   bl/10/48 

9/4/48   b8/7/48 

2/21/48  ....bl2/27/47 

6/12/48   b5/22/48 

4/24/48   b4/ 10/48 

5/15/48   b4/24/48 

.a2/7/48 


SHOWMEN'S     TRADE  REVIEW 

MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  ana 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed,  la 
parentheses,  by  name  of  country  OJ 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  anO 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 
A  FRIEND  WILL  COME  TONIGHT 

(Lopert)  Michel  Simon,  Madeleine 

Sononge.  92.  b7/17/48. 

ALL'S  WELL  (U.  S.-Independenti 
D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Dlsdna 
Int'l)  Jean-Louis  Barbault-Edwige 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Faust 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) 
H.  Vidal-F.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer).  L.  Movin-T.  Roose.  KtO 
b5/l/48 

DIE  FLEDERMAUS  (Germany- Art- 
kino)  M.  Harrell-J.  Heesters.  8S 
b3/30/48 

FANNY  (France-Siritsky)  Ralmu-P. 

Fresnay.  124.  b2/21/48 
FARREBIQUE    (France  -  Slritslty) 

Non-pro.  cast.  90.  b3/6/48 
FIGHT  NEVER  ENDS,  THE  (U.  S.- 

W.    Alexander)    Joe  Louis-MlUt 

Bros.  70.  b2/28/48 
FIRST    OPERA    FILM  FESTIVAl, 

(Italy-Classic).  T.  Gobbi-P.  Mai- 

carinl.  95.  b5/29/48 

FRANCOIS  VILLON  (France-Crea- 
tive) S.  Reggiani-R.  Faure.  81. 
b8/28/48 

FRIC-FRAC  (France-Oxford).  Fer- 
nandel-Arletty.  90.  b6/5/48 

GREEN  PROMISE  (U.  S.-Independ- 
ent).  W.  Brennan-M.  Chapman. 

IDIOT,  THE  (France-European 
Copyrights)  G.  PhiUippe-E.  Feuil- 
lere. 92.  b2/14/48 

ILLEGALS,    THE     (U.  S.-Mayer- 

Burstyn)    T.    Torres- Y.  Mikalo- 

witch.  75.  b7/10/48 
JANS     MONSON     IN  AMERICA 

(Sweden-Scandia).  E.  Persson-S. 

Olin.  103.  b4/17/48 
JENNY    L  A  M  O  U  R  (France-Vog 

^ilms)  L.  Jourdan-S.  Renant.  102. 

b2/14/48 

LAUGH,  PAGLIACCI  (Italy-Conti- 
nental) A.  Valli-B.  Gigli.  83. 
b3/13/48 

LOST  HAPPINESS  (Italy-SaturnU) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS     (France-Siritizky  Int'l). 

Raimu-P.  Fresnay.  128.  b5/15/48 
MURDERERS    AMONG   US  «3er- 

many-Artkino)    H.  Knef-E.  Bor- 

chert.  84.  b8/28/48 
NAIS   (France-Siritizky-Int'l).  Fer- 

nandel-J.  Pagnol.  105.  b6/19/48 
PAIS  AN      (Italy-Mayer-Bur.)  C. 

Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (France-Distin- 
euished)  O.  Joyeaux-Alerme.  82. 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Siritzky-Int'l)  Louis  Car- 
letti-Gilbert  Gil.  90.  b6/12/48. 

PREJUDICE  (U.  S.  -  Independent) 
D.  Bruce-M.  Marshall. 

QUIET  WEEKEND  (England-Distin- 
guished) D.  Farr-F.  CeUier.  83. 
b8/28/48 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
hR/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 
Barbara.  95.  b2/14/48 

SHOWTIME  (England-  English 
Films).  A.  Todd-R.  Greene.  91. 
b6/5/48 

SPIRIT  AND  THE  FLESH,  THE 
(Italy-Variety)  G.  Cervi-D.  Sassoli. 

98.  b8/28/48 
STORY  OF  LIFE,  THE  (U.  S.-Cru- 

sades)   J.  Crehan-W.  McKay.  67. 

b7/10/48 

STRANGE  VICTORY  (U.  S. -Target) 
V.  Richardson-C.  McGregor.  73. 
b7/24/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Int'l) .  P.  Blanchard-R. 
Bussieres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
•tnter'l)  J.  Henri-Duval.  80.  b3/13/48 

WHERE     WORDS     FAIL  (Spain- 
Lopert)    E.    Muino-I.    Bertini.  90. 
b8/2a/48 


BRIGHTON   ROCK    (England).  R. 
Attenborough-H.  Baddeley.  92. 
bl/3/48 

EASY  MONEY  (England).  G.  Gynt- 

D.  Price.  94.  b3/6/48 

GHOSTS  OF  BERKELEY  SQUARE 
(England).  R.  Morley-F.  Aylmer. 
90.  bll/1/47 

LOVES  OF  JOANNA  GODDEN,  THE 
(England).  G.  Withers-J.  Macal- 
lum.  85.  b6/21/47 

MARK  OF  CAIN,  THE  (England). 

E.  Portman-S.  Gray.  88.  bl/17/48 
MRS.  FITZHERBERT  (England).  P. 

Graves-J.  Howard.  99.  b2/14/48 

NEWSREEL  SYNOPSES 

{Released  Wednesday,  Sept.  15) 

MOVIETONE  (Vol.  31,  No.  73)  — 
Truman  speaks  in  Detroit  —  Stassen's 
answer  to  the  President;  Queen  Wil- 
helmina  abdicates  throne,  Juliana  suc- 
ceeds; Harvest  Moon  ball;  Sports: 
U.  S.  doubles  team  defeats  Australians 
— Washington  Redskins  beat  Los  An- 
geles Rams  at  football — "Red"  Hill, 
Jr.,  goes  down  Niagara  River  in  a 
barrel. 

NEWS  OF  THE  DAY  (Vol.  20,  No. 
203) — Wallace  winds  up  Dixie  cam- 
paign— Truman  attacks  Taft-Hartley  act 
at  Detroit — Stassen,  for  Dewey,  an- 
swers Truman ;  Jitterbugs  jump  at  Har- 
vest Moon  ball  (except  Cleveland  and 
Indianapolis) ;  Sky  thrills  at  air  races 
(Cleveland  only) ;  Indiana  labor  in  cele- 
bration (Indianapolis  only) ;  Davis  Cup 
victory  for  the  U.  S. ;  Wilhelmina  abdi- 
cates— Dutch   hail  new   Queen  Juliana. 

PARAMOUNT  (No.  6)— Spirit  of  the 
dance — Amateur  hoofers  wow  crowds  at 
Harvest  ball ;  Campaign  fireworks :  Tru- 
man, Stassen  deliver  opening  verbal 
blasts;  Juliana  takes  oath  as  Dutch 
ruler. 

UNIVERSAL  (Vol.  21,  No.  177)  — 
Truman  opens  campaign — Stassen  replies 
for  G.O.P. ;  Juliana  takes  Dutch  throne; 
Harvest  Moon  ball;  Thrils  at  the  air 
races ;  Labor  Day  celebrated. 

WARNER  PATHE  (Vol.  20,  No.  8)— 
Juliana  becomes  Holland's  queen ; 
Sports :  National  air  races — Davis  Cup 
tennis  finals;   The  man  who  grows. 

ALL  AMERICAN  (Vol.  6,  No.  308)— 
Young  men  register  for  first  peacetime 
draft  call;  Cartoonist  wins  international 
recognition  for  excellent  work ;  Sports : 
Star  golfers  compete  in  United  Golf 
Ass'n  tournament — Olympic  stars  jour- 
ney homeward  following  tour  of  Europe 
— Albany,  Ga.,  welcomes  Olympic  cham- 
pion, Alice  Coachman. 

TELENEWS  (Vol.  2,  No.  37)— Berlin 
crisis;  Juliana  inaugurated;  Benes' 
death ;  Lomakin  arrives  in  Sweden ; 
The  Pope  attacks  Communists;  Kapok, 
vital  raw  material;  Wallace  reports  on 
tour;  U.  S.  delegates  sail  for  U.N.  Paris 
meeting;  Suicide  blast  kills  three  in 
N  ew  York;  Miss  American  crowned  at 
Atlantic  City;  New  Jersey's  laboratory 
in  the  sky;  Top  stars  play  for  polo  title 
at  Westbury,  L.  I. 


{Released  Saturday,  September  18) 

MOVIETONE  (Vol.  31,  No.  74)— 
Berlin  anti-Red  rally  ends  in  violence; 
Canada's  "outlaw"  well  No.  3  on  ram- 
page; Dewey  registers  as  voter  in  New 
York;  250,000  girls  in  Rome  hail  the 
Pope;  U.  S.  Airforce  marks  first  anni- 
versary (except  Philadelphia,  Pittsburgh 
and  Los  Angeles)  ;  Pennsylvania  Week 
proclaimed  by  Governor  Duff  (only 
Pittsburgh  and  Philadelphia)  ;  Film  stars 
appear  in  circus  performance  (only  Los 
Angeles);  Miss  America  of  1948; 
Sports:  Mountain  climbing  in  Colorado 
— Auto  hell  drivers  at  Brockton,  Mass., 
fair. 

NEWS  OF  THE  DAY  (Vol.  20,  No. 
204) — Berlin  crisis;  Movie  stars  join 
circus  for  charity;  Pope  blesses  multi- 
tude; First  pension  check;  Beauty  on 
parade;  Governor  Dewey  aids  "'ifouth 
Month";  Pro-football  thriller;  Pennsyl- 
vania Week  (Philadelphia  and  Pitts- 
burgh only). 

PARAMOUNT  (No.  7)  —  Baseball, 
Braves  vs.  Red  Sox;  Berlin  story; 
Vandenberg  talks  on  foreign  policy ; 
Pope  Pius  spurs  anti-Red  campaign ; 
Hollywood  circus. 

UNIVERSAL  (Vol.  21,  No.  178)  — 
Berlin  crisis ;  Girls  visit  the  Pope ; 
Jalopies;  See  "Miss  America";  Rodeo; 
B-15s  spearhead  70-group  Air  Force. 

WARNER  PATHE  (Vol.  20,  No.  9)  — 
Berlin  trouble;  Canada's  oil  fire;  People 
in  the  news;  Catholic  girls;  Elephants  a 
la  moat;  Bicycle  race;  Governor  Duff 
proclaims  Pennsylvania  week  (Pennsyl- 
vania only). 


RE-ISSUES  (Nationally  Released) 


Time 
Mins. 


Rel. 
Date 


Orto 

Rel. 
Date 


ASTOR  PICTURES 

Aces  Wild     Harry  Carey    63... 4/30/48   1937 

Frontiers  of  '49  "Wild  Bill"  Elliott  1/1/49   1939 

In  Early  Arizona  "Wild  Bill"  Elliott  3/1/49   1938 

Law  Comes  to  Texas,  The  "Wild  Bill"  Elliott  10/1/48   1939 

Lone  Star  Pioneers  "Wild  Bill"  Elliott  12/1/48   1939 

Man  from  Tumbleweeds  "Wild  Bill"  Elliott  2/1/49   1940 

 193S 


Pecos  Kid   Fred  Kohler,  Jr   59... 4/25/48  ... 

Pioneers  of  the  Frontier  "Wild  Bill"  ElUott  5/1/49   1940 

 1941 

 1939 

 1837 

 1935 


Return  of  Daniel  Boone  "Wild  Bill"  Elliott  11/1/48 

Taming  of  the  West  "Wild  Bill"  Elliott  4/1/49 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack  55... 6/1/48 

Wagon  Trail  Harry  Carey     58... 5/30/48 


FILM  CLASSICS 

Border  Wolves   Bob  Baker    56. 

Challenge,  The   J.  Gardner-M.  Clare   78. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Last  Stand   Bob  Baker    57. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

Tower  of  London  B.  Karloff-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 

METRO-GOLDWYN-MAYER 

823  Tarzan's  New  Adventure  J.  Weismuller-M.  O'Sulllvan   70. 

822  Tarzan's  Secret  Treasure  J.  Weismuller-M.  O'Sulllvan   81. 


..8/15/48   1938 

..5/20/48   1939 


.7/15/48 

.7/20/48 

.6/11/48 

.7/20/48 

.9/15/48 

.6/11/48 

.4/15/48 

.9/15/48 

.7/1/48 

.8/15/48 

.4/15/48 

.7/1/48 

.7/15/48 


...1942 
. ..193S 
.  «.194a 
...1939 
...1934 
...1943 


.1938 
.193S 
.1940 


.1939 
.1934 


.Apr. 
.Apr. 


'48 
'48 


.1943 
.1941 


MONOGRAM 

4711  Sign  of  the  WoU. 


M.  Whalen-G.  Bradley. 


69... 5/2/48   1941 


PARAMOUNT 

R7-3508  Crusades,  The 


.L.  Young-H.  WUcoxon    126... June  '48 


.1935 


REALART  PICTURES 

1290  Captive  Wild  Woman  J.  Carradine-Aquanetta   60 

1250  Corvette  K-225   R-  Scott-B.  Fitzgerald   98 

121-0  Drums  of  the  Congo  S.  Erwin-O.  Munson   61 

796  Magnificent  Brute   J.  McLaglen-B.  Barnes   78 

361  Sea  SpoUers   J-  Wayne-N.  Grey   63 

871  Wings  Over  Honolulu  :..R.  Milland-W.  Barrie   78 


.Apr.  '48   1943 

.May  '48   1943 

.Apr.  '48   1941 

.Apr-  '48   1938 

.Apr.  '48  ........1936 

.May  '48   1937 


RKO  RADIO 

892  Bambi  'T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck  

881  Gun  Law  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley   (W)  G.  O'Brien   

883  Painted  Desert  (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede  (W)  G.  O'Brien-M.  Reynolds. . 

885  Trouble  in  Sundown  (W)  G.  O'Brien-W.  Bond  


70. 

60. 


60. 


60. 


.1943 
.1938 
.1933 
.1933 
.1938 
.1938 
.1939 
.1939 


SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J- 

HC23  Hidden  Gold   W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas....  W. 

S-8  Miss  Annie  Rooney  A. 

HC19  Range  War   W. 

HC18  Renegade  Trail  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC22  Showdown,  The   W. 

HC24  Stagecoach  War   W. 

S-6  That's  My  Boy  J- 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-R.  Hayden   62. 

Menjou-D.  Costello   89. 

Boyd-R.  Hayden  79. 

Temple -W.  Gargan   88. 

Boyd-R.  Hayden  69. 

Boyd-G.  Hayes  60. 

Stanwyck-R.  Young   71. 

Boyd-R.  Hayden   70. 

Boyd-R.  Hayden   66. 

Boyd-R.  Hayden   64. 

Durante-R.  Tauber   81. 


20TH  CENTURY-FOX 

830  Belle  Starr   R-  Scott-G.  Tiemey  87. 

834  Blood  and  Sand  '  T.  Power-L  .DameU  125. 

831  Frontier  Marshal   R-  Scott-N.  Kelly   71. 

835  I  Wake  Up  Screaming  B.  Grable-V.  Mature   82. 

832  Rose  of  Washington  Square  T.  Power-A.  Faye  86. 

833  Slave  Ship   W.  Baxter- W.  Beery  92. 

WARNER  BROS. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82. . 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts  71.. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien  78.. 

722  Valley  of  the  Gipnts  W.  Morris-C.  Trevor   78.. 


.10/1/48   1938 

.9/3/48   1938 

.8/27/48   1940 

.8/20/48   1939 

.6/3/48   1939 

.10/1/48   1942 

.5/7/48   1939 

.4/10/48   1939 

.8/20/48   

.6/25/48   1940 

.7/30/48   1940 

.10/22/48   1940 

.9/3/48   


.June  '48   1941 

.Aug. '48   1941 

.June  '48   1938 

.Aug. '48   1941 

.July  '48   1939 

.July  '48   1937 


.7/17/48   1940 

.7/17/48   1936 

.5/8/48   1938 

.5/8/48   1940 


1947 


48  SHORT  SUBJECT  BOOKING  G 


UIDE 


Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are :  distributor's  release  number ; 
title  of  subject ;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showmen's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


Bel.  No.    Title  Rel.  Date  Data 

ASTOR  PICTURES 

Jimmy  Fidler's  Personality 

Parade  (20)   12/20   

Boss  Comes  to  Dinner  (10)  4/1   

Makers  of  Destiny  #1(171/2)  5/1  6/5 


COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE  (1) 

9451  A  Voice  Is  Born  iZO'/z)..  1/15   

THREE  STOOGES  COMEDIES  (8) 

9401  Brideless  Groom  aS'/z) . . .  9/11   

9402  Sing  a  Song  of  Six 

Pants  ^17)   10/30  12/20 

9403  All  Gummed  Up  (18)  12/11  12/20 

9404  Shivering  Sherlocks  (17) ...  l/S  6/5 

9405  Pardon  My  Clutch  (15)...  2/26  6/19 

9406  Squareheads  of  the  Round 

Table  (18)    3/4  6/5 

9407  Fiddlers  Three  (17)  5/6  6/5 

940S  The  Hot  Scots  (17)  7/S  7/31 

ASSORTED  &  ALL-STAR  COMEDIES  (17) 

9431  Rolling  Down  to 

Reno  (I6I/2)    9/4   

9432  Hectic  Honeymoon  (17)...  9/18   

9421  Wedding  Belle  (17)  10/9  1/17 

9422  Should  Husbands 

Marry?  (17)   11/13  12/20 

9423  Silly  Billy  (18)   1/29  6/19 

9424  Two  Nuts  in  a  Rut  (18)...  2/19  6/12 

9425  Tall,  Dark  and 

Gruesome  (16)    4/15  6/5 

9426  Crabbin'  in  the  Cabin  (18) .  5/13  6/19 

9427  Pardon  My  Lamb  Chop  (    ) .  6/10  7/10 

9433  Wife  to  Spare  (16)  11/20  12/20 

9434  Wedlock  Deadlock  (16) ...  .12/18  2/14 

9435  Radio  Romeo  ilT/z)  12/25   

9436  Man  or  Mouse  (18)   1/15  6/19 

9437  Eight  Ball  Andy  (iT/z)---  3/11  6/19 

9438  Jitter  Bughouse   (17)   4/29  6/13 

9439  The  Sheepish  Wolf  (IT/z)  ■  ■  5/27  6/19 

9440  Flat  Feat  (Wa)   6/24  7/31 

COLOR  RHAPSODIES  (3) 

9501  Swiss  Tease   (6)   9/11   

9502  Boston  Beany  (6)  12/4  12/20 

9503  Flora  (7)    3/18  6/19 

COLOR  PHANTASIES  (3) 

9701  Kitty  Caddy  (6)  11/6  12/20 

9702  Topsy  Turkey  (61/2)   2/5   

9703  Short  Snorts  on 

Sports  (6/2)    6/3  7/10 

COLOR  FAVORITES  (Re-Issues)  (8) 

9601  Dreams  on   Ice   (6I/2)  10/30   

9602  Novelty  Shop   (61/2)  11/20   

9603  Dr.   Bluebird    (8)  12/18   

9604  In  My  Gondola  (7/2)   1/22   

9605  Animal  Cracker  C  rcus   (7)  2/19   

9606  Bon  Bon  Parade   (8I/2) ...  4/8   

9607  House  That  Jack  Built  (7) .  5/6   

9608  The  Untrained  Seal  O'/z) .  7/15   

THRILLS  OF  MUSIC  (8) 


9951  Boyd  Raeburn  &  Orch.  (11)  9/18   

9952  Claude  Thornhill  & 

Orch.  (11)   10/30   

9953  Lecuona  Cuban 

Boys  (IO1/2)   11/13  12/20 

9954  Skitch  Henderson 

Orch.  (10)   12/11  2/14 

9955  Charlie  Barnet  & 

Orch.  (IOI/2)                    1/15  6/5 

9956  Ted  Weems  & 

Orchestra  (IOI/2)             3/25  6/5 

9957  Gene  Krupa  Orch.  (10) ....  6/10  7/10 

9958  Tony  Pastor  Orch.  (10) . . .  7/22  8/28 


SCREEN  SNAPSHOTS  (10) 

9851  Hollywood  Cowboys   (91/2).  9/4   

9852  Laguna,  U.  S.  A.  (91/2).. 10/9  12/20 

9853  Out  of  This  World 

Series  (9)   11/27  12/20 

9854  Off  the  Air  (10)  12/18  12/20 

9855  Hawaii  in  Hollywood  (10).  1/22  6/5 

9856  Photoplay's  Gold  Medal 

Awards  (91/2)    3/18   

9857  Smiles  and  Styles  (10) ....  4/1  6/5 

9858  Hollywood  Honors 

Hersholt  (8)    5/6  6/12 

9859  Hollywood   Party   (9)  6/10  7/10 

9860  Hollywood  Friars  Honor 

George  Jessel   O'/a) . . . .  7/8  7/31 

WORLD  OF  SPORTS  (9) 

9801  Cinderella    Cagers    (91/2)..  9/25   

9802  Ski   Demons   (9)  10/23  12/20 

9803  Bowling  Kings  (10)  11/13  12/20 

9804  Navy  Crew  Champions  (10). 12/25  2/14 

9805  Rodeo  Thrills  and 

Spills   (91/2)    1/29  6/5 

9806  Net  Marvels  (9)   3/11  6/19 

9807  Champions  in  the 

Making  (8J/2)    5/23  6/19 

9808  No  Holds  Barred  (9)  6/17  7/10 

9809  Aqua  Zanies  (9)   7/15  7/31 

FILM  NOVELTIES  (8) 

9901  Aren't  We  All?  (IOI/2) ..  .11/27   

COMMUNITY  SINGS  (9) 

9651  No.  1— Linda   (10)   9/4   

9652  No.  2— April  Showers  (9). 10/2   

«>653  No.  3— Peg  0'  My 

Heart   (9)   11/6  12/20 


Rel.  No.    Title                        Rel.  Date  Data 

9654  No.  4— When  You  Were 

Sweet  16   (9'/z)  12/4  12/20 

9655  Feudin'  and 

A-Fightin'    (IO/2)   l/S  6/19 

9656  Civilization   (    )                   2/12  6/5 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (S'/z) . .  4/29  6/5 

9658  Manana  (9)                         6/3  6/19 

9659  California  Here  1  Come  (9)  8/12  S/28 

SERIALS  (15  Chapteis)  (4) 

9120  The  Sea  Hound   9/4   

9140  Brick    Bradford   12/18  1/17 

9160  Tex  Granger    4/1   

9180  Superman  (Sp.)    7/15   


METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS  (11) 

W-931  Slap  Happy  Lion  (7)  9/20   

W-932  The  Invisible  Mouse  (7) . .  9/27  11/22 

W-933  King  Size  Canary  (    )....12/6  2/14 

W-934  The  Bear  and  the  Bean  (7) .  1/31  4/3 

W-935  What  Price  Fleadom?  (6).  3/20   

W-936  Make  Mine  Freedom  (10).  4/24  6/12 

W-937  Kitty  Foiled  (8)   5/1  6/12 

W-93S  Little  'Tinker  (8)   5/15  7/24 

W-939  The  Bear  and  the  Hare  (7) .  6/26  7/24 

W-940  The  Truce  Hurts  (7)  7/17  9/4 

W-941  Half-Pint  Pygmy  (7)   8/7   

TRAVELTALKS  (4) 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)....  5/S  7/24 

T-914  Chicago,  the  Beautiful  (10).  7/31  8/21 

THE  PASSING  PARADE  (5) 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20  3/6 

K-972  It  Can't  Be  Done  (10)...  1/10  4/3 

K-973  Goodbye  Miss  Turlock  (10).  1/24  4/3 

K-974  My  Old  Town   (9)   2/7  4/3 

K-975  Souvenirs  of  Death  (10)..  6/19  7/24 

GOLD  MEDAL  CARTOONS  (Reissues)  (6) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way  (8)  2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (8).  6/12   

PETE  SMITH  SPECIALTIES  (10) 

S-951  Football  Thrills  No.  10  (8) .  9/6   

S-952  Surfboard    Rhythm    (8)  10/18  11/22 

S-953  What  D'Ya  Know?  (9)  11/18  11/22 

S-954  Have  You  Ever 

Wondered?  (9)   

S-955  Bowling  Tricks   (10)   1/10  4/3 

S-956  I  Love  My  Mother-in-Law 

But  (8)    2/7  5/1 

S-957  Now  You  See  It  (Tech.)  (9)  3/30   

S-958  You  Can't  Win  (9)   5/29  6/12 

S-959  Just  Suppose  (9)   7/17  9/4 

S-960  Football  Thrills  No.  11 


(9)  

8/21 

8/21 

MUSICAL  MERRY-GO-ROUND 

(6) 

M-981  Freddy  Martin,  Keenan 

Wynn  (10)   

2/14 

6/5 

M-982  Tex   Beneke  (10)  

2/13 

6/5 

M-983  Ray  Noble,  Buddy 

Clark  (11)   

6/26 

7/24 

M-984  Martin  Block's  Musical 

Merry-Go-Round  (10).. 

7/17 

8/28 

TWO  REEL  SPECIALS  (2) 

A-901  Drunk    Driving  (21)  

3/27 

A-902  Going  to  Blazes  (21) 

4/24 

6/12 

PARAMOUNT 

PACEMAKERS  (6) 

K7-1  It  Could  Happen  to 

You  (11)   

10/3 

K7-2  Babies,  They're 

Wonderful  (11)   

11/14 

11/22 

K7-3  Bundle  From  Brazil  (11).. 

1/2 

1/17 

K7-4  Musical  Miracle  (11)  

3/12 

K7-5  A  Model  Is  Born  (7)  

5/28 

6/26 

K7-6  Neighbor  to  the  North  (13) . . 

7/22 

7/24 

POPULAR  SCIENCE 

(6) 

J7-1  Radar  Fisherman  (10)  

10/17 

11/22 

J7-2  Desert  Destroyers  (11) 

12/16. 

.12/20 

J7-3  Streamlined   Luxury  (10).. 

2/20 

3/6 

J7-4  Fog  Fighters  (10)  

4/2 

6/5 

J7-5  The  Big  Eye  (10)  

5/21 

6/12 

J7-6  Flying  Wing  (10)  

8/6 

9/11 

SPORTLIGHTS  (10) 

R7-1  Riding  the  Waves  (10)  10/3  11/22 

R7-2  Running  the  Hounds  (11)... 10/31  11/22 

R7-3  Five  Fathoms  of  Fun  (10)..  11/28  1/17 
R7-4  Stop,  Look  and  Guess 

'Em  (10)   12/5  1/17 

R7-5  All  American  Swing 

Stars  (10)    1/16  4/3 

R7-6  Double  Barrelled  Sport  (10).  2/20  4/3 

R7-7  Big  Game  Angling  (10)          3/26  6/5 

R7-8  Riding  Habits  (10)   4/30  6/5 

R7-9  Big  League  Glory  (10)  6/11  7/10 

R7-10  Her  Favorite  Pools  (10)  7/30  g/7 


Rel.  No.    Title  Rel.  Date  Data 

UNUSUAL  OCCUPATIONS  (6) 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe  Lassies   (11)  1/2  3/6 

L7-3  Modern  Pioneers  (11)  2/13  6/5 

L7-4  Nimrod  Artist  (10)   4/16  6/5 

L7-5  Feather  Finery  (10)   5/14  6/26 

L7-6  Aerial  Hot  Rods  (10)  8/13  9/U 

SPEAKING  OF  ANIMALS  (6) 

Y7-1  Dog  Crazy   (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)... 11/14  11/22 

Y7-3  Monkey  Shines  (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)  2/6  3/6 

Y7-5  'Tain't  So  and  'Tain't 

True  (10)    4/16  6/5 

Y7-6  As  Headliners  (10)   6/18  7/3 

NOVELTOONS  (8) 
Technicolor 

P7-1  Santa's  Surprise  (9)  12/5  1/17 

P7-2  Cat  O'Nine  Ails  (8)   1/9  1/17 

P7-3  Flip  Flap   (8)   2/23  6/5 

P7-4  We're  in  the  Honey  (8)  3/19  6/5 

P7-5  The  Bored  Cuckoo  (8)  4/9  6/5 

P7-6  There's  Good  Boo's 

Tonite  (9)    4/23  6/5 

P7-7  Land  of  the  Lost  (7)   5/7  6/12 

P7-8  Butterscotch  and  Soda  (7)..  6/4  6/26 


POPEYE  (8) 

E7-1  All's  Fair  at  the  Fair  (8).. 12/19  12/20 

E7-2  Olive  Oyl  for  President  (7) . .  1/30  1/17 

E7-3  Wigwam  Whoopee  (8)            2/27  6/5 

E7-4  Pre-Hysterical  Man   (9)          3/26  6/5 

E7-5  Popeye  Meets  Hercules  (7).  6/18   

E7-6  A  Wolf  in  Sheik's 

Clothing  (8)                    7/30  S/7 

E7-7  Spinach  vs.  Hamburgers  (8).  8/27  9/11 

E7-8  Snow  Place  Like  Home  9/3   

SCREEN  SONG  (8) 

X7-1  The  Circus  Comes  to 

Clown   (7)   12/26  1/17 

X7-2  Base  Brawl  (7)                    1/23  4/3 

X7-3  Little  Brown  Jug  (8)             2/20  4/3 

X7-4  The  Golden  State  (8)  3/12  6/5 

X7-5  Winter  Draws  On  (7)  3/19  6/5 

X7-6  Sing  or  Swim  (7)                 6/4  6/26 

X7-7  Camptown   Races    (8)  7/16  8/7 

X7-S  The  Lone  Star  State  (9) . . . .  8/20  9/11 

MUSICAL  PARADES  (5) 

FF7-1  Samba-Mania   (18)                2/27  4/3 

FF7-2  Footlight  Rhythm  (19)....  4/9  6/5 

FF7-3  Gypsy  Holiday   (19)             6/25  7/3 

FF7-4  Tropical  Masquerade  (16) . .  8/6  9/11 

FF7-5  Big  Sister  Blues  (  )....10/1   


RKO  RADIO 


FLICKER  FLASHBACKS  (7) 


84201  No.  1  (10)   

10/24 

12/20 

84202  No.  2  (9)   

12/5 

1/17 

84203  No.  3  (9)   

V16 

4/3 

84204  No.  4  (9)   

2/27 

6/5 

84205  No.  5  (8)   

4/9 

6/5 

84206  No.  6  (9)   

5/21 

6/26 

84207  No.  7  (9)   

7/2 

9/4 

THIS  IS  AMERICA 

(13) 

83101  Border  Without 

11/14 

12/20 

83102  Switzerland  Today   (18) . . 

12/12 

1/17 

83103  Children's  Village  (19)... 

1/9 

3/6 

83104  Operation  White 

Tower  (18)   

2/6 

3/6 

83105  Photo  Frenzy  (16)  

3/5 

5/1 

83106  Funny  Business  (18) 

4/2 

6/5 

83107  Democracy's   Diary  (16). 

4/30 

6/19 

83108  Crime  Lab  (17).  

5/28 

6/26 

83109  Letter  to  a  Rebel  (16) . . . 

6/25 

7/3 

S3110  Sports  Golden  Age  (17) . . 

7/23 

8/28 

83111  Glamour  Street  (16)  

9/11 

SPORTSCOPES  (13) 

84301  Ski   Holiday   (8)   9/19   

84302  Golf  Doctor   (8)  10/17   

84303  Quail   Pointers   (8)  11/14  12/20 

84304  Pin  Games   (8)  12/12  1/17 

84305  Racing  Day  (8)                   1/9  3/6 

84306  Sports  Coverage   (8)  2/6  3/6 

84307  Teen  Age  Tars  (9)              3/5  5/1 

84308  Doggone  Clever  (8)              4/2  6/19 

84309  Big  Mouth  Bass  (8)             4/30  6/19 

84310  Muscles  and  the  Lady  (9).  5/28  6/26 

84311  Ladies  in  Wading  (8)           6/25  7/31 

84312  Athletic  Varieties  (8)           7/23  8/28 

S4313  Strikes  to  Spare  (8)   8/20   

MUSICAL  JAMBOREES  (Revivals)  (7) 

84401  Enric  Madriguera  & 

Orch.  (8)    9/5   

84402  Tommy  Tucker  Time  (8)... 10/3   

84403  Johnny  Long  &  Orch.  (8)..  10/31   

84404  Duke  Elligton  (9)  11/28   

84405  Jerry  Wald    &0rch.  (9)...12/26   

84406  Ray  McKinley  &  Orch.  (8).  1/23   

84407  Dick  Stabile  &  Orch.  (8)..  2/20   

LEON  ERROL  (4) 

83701  Bet  Your  Life  (14)            1/16  4/3 

■  83702  Don't  Fool  Your  Wife  (IS) .  3/5  6/5 

53703  Secretary  Trouble  (17)  4/9  6/5 


Rel.  No.    Title                       Rel.  Datt  Itato 

EDGAR  KENNEDY  (6) 

83401  Mind  Over  Mouse  (17)  11/21  1/17 

83402  Brother  Knows  Best  (17)..  1/2  4/3 

83403  No  More  Relatives  (IS)...  2/6  5/1 

83404  How  to  Clean  House  (18) . .  5/14  6/26 

83405  Dig  That  Gold  (17)            6/25  7/31  I 

B3406  Home  Canning  (16)              8/6  S/28 

I 

RAY  WHITLEY  REVIVALS  (4) 

83501  Molly  Cures  a  Cowboy  (19).  9/5  .... 

83502  Musical  Bandit  (16)  10/10   

83503  Corralling  a  School 

Marm   (14)   11/14   

83504  Prairie  Spooners  (13)  12/19   

SPECIAL  (3) 

83601  20  Years  of  Academy 

Awards  (19)                    4/2  6/S 

83801  Basketball  Headliners  of 

1948  (18)                      4/23  6/lS 

842  Louis-Walcott  Fight 

Picture  (19)    6/26   

83901  Football  Highlighb  of  1947 

(20)   12/12   

WALT  DISNEY  CARTOONS  (6) 
Reissues 

84701  Hawaiian  Holiday  (8)  10/17   

84702  Clock  Cleaners  (8)  12/12  2/U 

84703  Little  Hiawatha   (9)  2/20   

84704  Alpine  Climbers   (10)  4/2    : 

84705  Woodland  Cafe  (7)  5/14  6/19 

84706  Three  Little  Pigs  (  )  


REPUBLIC 

SERIALS  (4) 

791  G-Men  Never  Forget 

(12  Chapters)    1/31 

792  Dangers  of  the  Canadian 

Mounted   (12  Chapters).  4/24 

793  Dick  Tracy  Returns  (15 

Chapters)    7/17 


CARTOONS  (1) 
Trucolor 

761  It's  A  Grand  Old  Nag  (8). 12/20  12/a 


20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  (8).  9/12  12/20 

8202  The  3  R's  Go  Modern  (9)..  11/7   

8203  Sky  Thrills  (9)  3/  5/1 

8204  Majesty  of  Yellowstone  (9).  7/  6/19 

8251  Holiday  in  South 

Africa  (8)    8/22   

8252  Home  of  the  Danes  (8)  10/17   

8253  Jungle  Closeups   (8)  12/12  5/1 

8254  Copenhagen 

Pageantry  (T)   (8)  1/  5/1 

8255  Scenic  Sweden  (T)   (8)...  6/  6/19 

8256  Riddle  of  Rhodesia  (T)  (8)  7/  9/4 

8257  Bermuda  (T)    (8)   8/  9/4 

8258  Desert  Lights  (T)  (8)  8/  8/28 


SPORTS  REVIEW 


8301 

Gridiron  Greatness  (9)... 

.  8/1 

5A 

8302 

Olympic  Class  (10)  

.  2/ 

8303 

Everglades  Adventure   (9)  , 

5/1 

8304 

9/ 

s/a 

8351 

.  9/26 

8352  Aqua  Capers  (T)  (8) 

.  1/ 

"s/i" 

8353 

Playtime  in 

Scandinavia  (T)  (8) . . . 

.  4/ 

6/5 

TERRYTOONS 
Technicolor 

8501  One  Note  Tony  (7)   2/   

8502  Talking  Magpies  in  Flying 

South    (7)    S/15   

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29   

8504  Talking  Magpies  in  Fishing 

by  the  Sea  (7)                9/19  1/17 

8505  Mighty  Mouse  in  the  First 

Snow  (7)   10/10  1/17 

8506  Talking  Magpies  in  the 

Super  Salesman   (7)  10/24  1/17 

8507  Mighty  Mouse  In  a  Fight 

to  the  Finish  (7)  11/14  1/17 

8508  The  Wolf's  Pardon  (7)  12/5  1/lT 

8509  Mighty  Mouse  in  Swiss 


Cheese  Family 


,12/19 

5/1 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   

12/12 

6/5 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers  (7)  .  .  .  , 

.12/26 

6/5 

8512  Felix  the  Fox  (7)  

.  1/ 

6/5 

8513  The  Talking  Magpies  in 

Taming  the  Cat  (7) . . . 

.  1/ 

6/5 

8514  Mighty  Mouse  and  the 

.  3/ 

6/19 

8515  Chipper  Chipmunk,  The  (7)  3/ 

8/21 

8516  Hounding  the  Hares  (7).. 

.  4/ 

6/19 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies  (7). 

.  4/ 

6/19 

8518  Mystery  in  the 

• 

6/19 

8519  Seeing  Ghosts  (7)  

.  6/ 

6/ir 

.  6/ 

nm 

Rel.  No.    Title  Rel.  Date  DaU 

8521  The  Witch's  Cat  (7)             7/  9/4 

8522  Magpie  Madness  (7)  7/  S/2S 

8523  Mighty  Mouse  in  Love's 

Labor  Won  (7)               8/  9/11 

TERRYTOONS 

Technicoloi-Reissues 

8531  The  Butcher  of  Seville  (7) . .  5/   

8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/   

DRIBBLE  PUSS  PARADE 

8901  Album  of  Animals  (8)  11/21   

8902  Dying  to  Live  (9)              5/  6/19 

FEMININE  WORLD 

8601  Something  Old — Something 

New  (8)                            2/  5/1 

8602  Fashioned  for  Action  (8)..  4/  6/5 

MARCH  OF  TIME 

1  Is  Everybody 

Listening?  (19)                 9/5  9/6 

2  T-Men  in  Action  (18)  10/3  10/4 

3  End  of  an  Empire  (IS)  ...  .10/31  11/1 

4  Public  Relations  .  .  .  This 

Means  You!   11/28  12/20 

5  The  Presidential  Year  (    ).  12/26  12/20 

6  The  Cold  War  (    )   1/   

7  Marriage  and  Divorce  (    ) .  2/20  3/6 

8  Crisis  in  Italy  (    )   3/   

9  Life  W  th  Junior  (    )   4/   

10  Battle  for  Greece  (17)  5/   

11  The  Fight  Game  (19)           5/  6/26 

12  The  Case  of  Mrs. 

Conrad  (18)    7/   

13  White-Collar  Girls  (18) ...  8,  6  8/7 


UNITED  ARTISTS 

LANTZ  CARTUNES 

(7) 

The  Bandmaster  (7)  

12/ 

1/17 

The  Mad  Hatter  (7)  

2/ 

/6/19 

6/5 

Banquet  Busters  (7)  

6/19 

Kiddie  Koncert  (7)  

6/5 

Wacky  Bye  Baby  (7)  

7/16 

Wet  Blanket  Policy  (7)  

8/27 

UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS  (13) 


3302  Drummer  Man    (15) . 

3303  Carlos  Molina  &  His 

Orch.  (15,   

3304  Tex  Beneke  &  His 


10/22 

2/14 

12/3 

2/14 

12/13 

2/14 

3/3 

6/19 

3/31 

6/16 

6/19 

6  23 

7/31 

8/18 

3305  Woody  Herman  &  His 

Orch.  (15)   

3306  Reg  Ingle  &  His  National 

Seven  (15)   

3307  Tex  W  lliams  and  His  Orch. 

In  Western  Whoopee  (15) 

3308  Jimmy  Dorsey  &  Orch.  (  ) . 


TECHNICOLOR  CARTUNES 
Reissues 

3321  Knock  Knock   (7)   3/ 

3322  Syncopated  Sioux  (7)   5/ 

3323  Woody  Woodpecker  (7)   7/ 

THE  ANSWER  MAN  (8) 

3391  Wind,  Curves  and  Trapped 

Doors   (10)   12/22 

3392  Hall  of  Fame  (10)   1/19 

3393  Men,  Women  & 

Motion   (10)    3/15 

3394  Flood  Water  (10)   4/26 

3395  Mighty  Timber   (10)   6/21 

3396  Rockets  of  the  Future  (10)  7/5 

3397  Water  Battlers  (  )   8/16 

3398  Home  of  the  Iceberg  (  )...  8/23 


(5) 


2/14 


6/19 
7/31 
7/31 


Rel.  No.  Title 


Rel.  Date  Data 


VARIETY  VIEWS  (8) 

3341  Tropical  Harmony  (9)   9/29  11/22 

3342  Chimp  Aviator   (9)  11/17  11/22 

3343  Brooklyn  Makes 

Capital   (27)    2/9  6/19 

3344  Whatta  Built   (10)   6/7  6/19 

3345  Copa  Carnival   (9)   6/28  7/31 

3346  Paris  on  the  Plata  (  )  7/12   

3347  Gaucho  Fiesta  (  )   8/16   

SING  AND  BE  HAPPY  SERIES  (8) 

3381  Spotlight  Serenade  (10) .  . .  3/29   

3382  Singing   the  Blues  (10)...  5/  7/31 

3383  River  Melodies  (S)   7/5  7/31 

MUSICAL  WESTERNS  (3) 

3351  Hidden  Valley  Days  (27)..  2/5  6/19 

3352  Powder  River  Gunfire  (24) .  2/26   

3353  Echo   Ranch   (25)   4/1  6,19 

SPECIALS  (2) 

3201  Snow  Capers  (19)   2/18  6/19 


WARNER  BROS. 

TECHNICOLOR  SPECIALS  (8) 

4001  Celebration  Days   (20)          1/31  2/14 

4002  Soap  Box  Derby  (20)  10/18   

4003  Teddy,  the  Roughrider  (20).  2/21   

4004  King  of  the  Carnival  (20).  4/3   

4005  Calgary  Stampede  (20)   5/29   

4006  A  Day  at  the  Fair  (20) .  . .  7/3 

4007  The  Man  From  New 

Orleans  (19)    9  4 

4008  My  Own  United  States  (19). 10  16 


7/24 


MEMORIES  FROM  MELODY  LANE  (8) 

4201  A  Song  of  the  West  (10) .  .  9/27   

4202  An  Old  Time  Song   (10)..  12  27   

4203  A  Song  About  the 

Moonlight   (10)                  1/24  3/6 

4204  Grandfather's  Favor  tes   .  .  .  3/13  6/5 

4205  A  Stephen  Foster 

Song  (10)                        5,8  6/19 

4206  A  Song  From  the 

Movies  (10)    7/17   


BLUE  RIBBON  HIT  PARADE  (13) 

(Revivals)  Technicolor 

4301  Dangerous  Dan  McFoo  (7).  12/20  .. 

4302  Hobo  Gadget  Band  (7)          1/17  .. 

4303  Little  Pancho  Vanilla  (7)  .  3  ''20 

4304  Don't  Look  Now  (7)   4/10    .  . 

4305  Curious  Puppy   (7)   4/24 

4306  Circus  Today  (7)   5/22    .  . 

4307  Little  Blabber  Mouse  (7) .  .  6/12 

4308  The  Squawkin'  Hawk  (7) .  .  7/10    .  . 

4309  A  Tale  of  Two  Kitties  (7).  7 '31  .. 

4310  Pigs  in  a  Polka  (7)   8/14 

4311  Greetings  Bait  (7)   8'2S  .. 

4312  Hiss  and  Make  Up  (7)  .  .  .  .  9  IS  .. 

4313  Hollywood  Steps  Out  (7).. 10  2 


JOE  McDOAKES  COMEDIES  (6) 

4401  So  You  Want  to  Be  a 

Salesman  (10)    9/13   

4402  So  You  Want  to  Hold  Your 

Wife   (10)   1122  12/20 

4403  So  You  Want  An 

Apartment  (10)    1/3  3/6 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4   

4405  So  You  Want  to  Build  a 

House   (10)    5  15   

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26   

SPORTS  PARADE  (13) 
Technicolor 

4501  Las  Vegas  Frontier 

Town  (10)   11/1   

4502  Action  in  Sports  (10)  12/13   


Rel.  No.  Title 


Rel.  Date  Data 


4503  A  Nat  on  on  Skis  (10)   7/31 

4504  Sun  Valley  Fun  (10)   2/14 

4505  Trjp  to  Sportland    (10) ...  3/6 

4506  Ride,  Ranchero,  Ride  (10).  3/20 

4507  Holiday  for  Sports   (10)..  4/17 

4508  Built  for  Speed   (10)   6/5 

4509  Fighting  Athletes  (10)   5/1 

4510  The  Race  Rider  (10)   6/19 

4511  Playtime  in  Rio  (10)   8/14 

4512  Sports  Down  Under  (10) .  .  9/18 

4513  Gauchos  of  the 

Pampas  (10)   10/9 


6/5 
6/5 
6/19 

'6/19 
7/24 


MELODY  MASTERS  BANDS  (8) 

4601  Freddy  Martin  &  His 

Orch.  (10)    9/13  .. 

4602  Swing  Styles  (10)  10/25  .. 

4603  Borrah  Minevitch  &  Har. 

Sch.    (10)   12/6 

4604  Rubinoff  and  His 

Viol  n  (10)    1/10    . . 

4605  Artie  Shaw  &  His 

Orch.   (10)    2/7 

4606  Henry  Busse  &  His 

Orch.    (10)    5/15    .  . 

4607  The  Saturday  Night  Swing 

Club  (10)    6/19  .. 

4608  Joe  Reichman  &  His 

Orch.  (10)    7/17 


MERRIE  MELODIES  (18) 
Cinecolor 

4702  Bone  Sweet  Bone  (7)   5/22  7,  24 

4704  Up-Standing  Sitter  (7)  .  . .  .  7/3   

4707  Dough  Ray  Me-Ow  (7)   8/14   

4709  Odor  of  the  Day   (7)  10  2   

4712  Daffy  Dilly   (7)  10  30   

MERRIE  MELODIES 
Technicolor 

4701  Nothing  But  the  Tooth  (7)  .  5  1 

4703  The  Shell-Shocked  Egg  (7).  7/10 

4704  The  Rattled  Rooster  (7)...  6  26 
4706  You  Were  Never 

Duckier  (7)    8/7 

4708  The  Pest  That  Came  to 

Dinner  (7)   9  11   

4710  The  Foghorn  Leghorn   (7). 10  9   

4711  A  Lad  in  His  Lamp  (7)... 10/23   

L.  T.  TECH.  CARTOON 

4713  Kit  for  Cat  (7)  11/6   

4714  Stupor  Salesman  (7)  11/20   

M.M.  BUGS  BUNNY  SPECIAL 

4715  Riff  Raffy  Daffy  (7)  11/27   

4719  Hot  Cross  Bunny  (7)   8'21 

4720  Hare  Splitter   (7)   9/25   


ADVENTURE  SPECIALS  (6) 
Technicolor 

4801  Land  of  Romance  (10)   9/6   

4802  Beautiful   Bali    (10)  11/15  12/20 

4803  Dad  Minds  the  Baby  (10). 12/20 

4804  What's  Hatchin'?  (10)....  2/28 

4805  Rhythm  of  a  Big  City  (10) .  3/27 

4806  Living  With  Lions  (10)...  6/5 


Rel.  No.  Title 


Rel.  Date  Data 


6/5 
7  24 


1948-49 

COLUMBIA 

THREE  STOOGES  COMEDIES 

1401  Heavenly  Daze   (I61/2)   9/2   

ASSORTED  &  ALL-STAR  COMEDIES 
1421  Billle  Gets  Her  Man  (17) . .  9/9 

COMEDY  FAVORITES 
Reissues 

1441  Pest  from  the  West  (ISVz)  9/30   


COLOR  RHAPSODIES 

1501  Pickled  Puss  (6V2)   9/2 

COLOR  FAVORITES 

Reissues 
1601  The  Stork  Takes  a 

Holiday  (8)    9/9 

WORLD  OF  SPORTS 

1801  Diving  Champions  (  )   9/23 

THRILLS  OF  MUSIC 
1951  Elliot  Lawrence  &  Orch.  (  )  9/23 
SCREEN  SNAPSHOTS 

1851  Hollywood  Holiday  (  )   9/2 

COMMUNITY  SINGS 
1651  Baby  Face  (9)   9/16 

PARAMOUNT 

NOVELTOON 

PS-1  The  Mite  Makes  Right  (  ).. 10/15 
P8-2  Hector's  Hectic  Life  (  )... 11/19 

PS-3  Old  Shell  Game  (  )  12/17 

SCREEN  SONG 
X8-1  Readin'  'Ritin'  and 

Rhythmetic   (  )   10/22 

SPEAKING  OF  ANIMALS 

YS-1  The  Gnu  Look  (  )  10/29 

G.  RICE  SPORTLIGHT 

R8-1  Hot  Rod  Speedsters  (  )  11/5 

RS-2  Acrobatic   lllini    (  )  12/10 

POPEYE 

ES-1  Robin  Hood-Winked   (  )  11/12 

E8-2  Symphony  in  Spinach  (  )...  12/31 
UNUSUAL  OCCUPATIONS 
L8-1  The  Glass  Orchestra  (  ).... 11/26 

POPULAR  SCIENCE 
J8-1  Solar  Secrets  (  )  12/24 


RKO  RADIO 

WALT  DISNEY  CARTOONS 
Reissues 

94101  Pluto's  Purchase    (7)  7/9   

94102  Trial  of  Donald  Duck  (7)..  7/30   

94103  Catnap  Pluto  (6)                 8/13  9/11 

UNITED  ARTISTS 

LANTZ  CARTUNES 

Playful  Pelican  (7)  10/8   

Dog  Tax  Dodgers  (7)  11/19   

Wild  &  Woody  (7)  12/31   

Scrappy  Birthday   (7)   2/11   

Drooler's  Delight   (7)   3/25   


WARNER  BROS. 

TECHNICOLOR  SPECIALS 

5001  Sons  of  Liberty  (20)  11/20 

JOE  McDOAKES  COMEDIES 

5401  So  You  Want  to  Be  in 

Politics  (10)   10/23 

5402  So  You  Want  to  Be  on  the 

Radio  (10   11/6 

MERRY  MELODIES 
Hen  House  Henery  (7)...  9/11 
SPORTS  PARADE 
5501  Jungle  Man  Killers  (10).. 11/6 
ADVENTURE  SPECIALS 
5801  Mysterious  Ceylon   (10)...  9/25 
FEATURETTES 

5101  Football  Magic  (20)   9/11 

5102  Grandfather's  Follies  (20). 11/13 

SPORTS  NEWS  REVIEWS 
5601  Roaring  Wheels   (10)  10/2 

BLUE  RIBBON  CARTOONS 
Reissues 
5301  An  Itch  in  Time  (7)  10/30 


Why  Theatremen  Prefer 
Showmen's  Trade  Review 

.  .  .  The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management  .  .  . 
most  widely  read  weekly  series  on 
showmanship  and  theatre  operation 
in  the  industry,  written  by  a  mas- 
ter  of    his   craft,    Jack  Jackson 


VIEWS  ON  NEW  SHORT  SUBJECTS 


JUNGLE  MAN  KILLERS  (WB— 5501)  Technicolor 
Adventure  Special.  10  mins.  Native  of  a  village  in  India 
drive  a  Bengal  tiger,  which  has  turned  into  a  man- 
eater,  into  range  of  the  hunter's  rifie.  Release  date, 
11/6/48. 

AN  ITCH  IN  TIME  (WB— 5301)  Blue  Ribbon 
Cartoons.  Re-issue.  A  pooch  in  a  predicament  because 
of  the  activities  of  a  flea.  Release  date,  10/30/48. 

SONS  OF  LIBERTY  (WB— 5001)  Technicolor  Spe- 
cial. Re-issue.  21  mins.  Claude  Rains,  Gale  Sonder- 
gaard,  Donald  Crisp,  Montague  Love,  Henry  O'Neill 
and  James  Stephenson  in  the  story  of  Haym  Solomon's 
contribution  to  victory  in  the  American  revolution. 
Release  date,  11/20/48. 

MYSTERIOUS  CEYLON  (WB— 5801)  Technicolor 
Adventure  Special.  10  mins.  Customs  and  manners  of 
tea-raising  inhabitants  of  Ceylon.  Release  date,  9/25/48. 

FOOTBALL  MAGIC  (WB— 5101)  Adventure  Special. 
20  mins.  A  review  i)f  the  1947  football  season.  Release 
date,  9/11/48. 

SO  YOU  WANT  TO  BE  IN  POLITICS  (WB— 
5401)  Joe  McDoakes  Comedies.  10  mins.  Joe  runs  for 
election  to  the  office  of  dog-catcher.  Release  date, 
10/23/48. 

MY  OWN  UNITED  STATES  (WB— 4008)  Techni- 


color Specials.  20  mins.  Views  of  our  country,  from 
border  to  border  and  from  coast  to  coast — its  national 
parljs.  cities,  beaches  and  mountains  in  addition  to  his- 
torical points.  Release  date,  10/16/48. 

THE  TRIAL  OF  DONALD  DUCK  (RKO  Radio- 
No.  94102).  7  mins.  Donald  stands  trial  because  he 
won't  pay  a  waiter  for  food  he  brought  from  home 
Ordered  to  wash  dishes  in  the  restaurant,  he  does,  ant. 
turns  the  tables.  Release  date,  July  30/48. 

ROARING  WHEELS  (WB)  Sports  Review.   10  mins. 

The  highlights  of  the  best  races  at  the  Indianapolis 
.Speedway  and  the  Bonneville  Salt  Flats  in  Utah  from 
the  turn  of  the  century  to  the  present  are  presented  as 
proof  of  their  contribution  to  the  automotive  industry. 

REBEL  RABBIT  (WB)  Bugs  Bunny.    7  mins.  Bugs 

Bunny  goes  to  Washington  to  fight  anti-rabbit  dis- 
crimination. Having  to  prove  himself  obnoxious  he 
decides  to  be  super-obnoxious  and  lands  in  'ail. 

WATER  BATTLERS  (Univ.— 3397)  Answer  Man 
Series.  7  mins.  Educational  short  telling  everything 
about  salmon  except  how  to  cook  them.  How  they 
battle  swift  rivers  for  hundreds  of  miles  to  spawn ; 
how  they  even  fight  up-current  and  waterfalls.  The 
picture  then  looks  into  the  questions  of  why  golf 
balls  have  dimples,  what  happened  to  the  old  horse-cars 
and  what  makes  Egypt's  pyramid  the  largest. 


SURE  FIRE  SOURCE  f 


or 


IDEAS 


to  insure  Bigger  .  .  . 

Better 


CAMPAIGNS 


The  book  that's  making  Show- 
selling  campaign  planning 
and  execution  easier  for  many 
of  America's  top  showmen. 


.00  /"^ 


lie) 


Its  Fame  as  the  most  useful  showman- 
ship tool  ever  offered  continues  to 
spread  ...  so  much  so  that  this  is  the 
fourth  printing. 

ORDER  YOUR  COPY  WITHOUT  DELAY 


Printing  CO.,  inc. 

1313  PARAMOUNT  BUILDI 
NEW  YORK  CITY  18,  NEW  YORK 

ENCLOSED  PLEASE  FIND  $500  IN  PAYMENT  FOR  ONE  COPY  OF  THE 
ENCYCLOPEDIA  OF  EXPLOITATION  (Fourtti  Printing).   SHIP  POSTPAID  TO: 

Name 

Address  .  . 


  Zone   itite. 

(No  COD'S.    In  Canada  add  25c.   Foreign  add  SOc) 


The  Service  Paper  of  The  Motion  Picture  Industry 


PICTURES  REVIEWED: 


Jungle  Pofrol 

16 

Loves  of  Don  /uan 

'8 

Night  Wind 

16 

Road  House 

18 

Shanghai  Chest 

Iff 

Son  oi  God's  Country 

Iff 

The  Blind  Goddess 

18 

The  Honorabie 

Catherine 


CHARLES    E.   'CHICK'  LEWIS 
Editor  and  Publisher 


SOLON  PROMISES  EXHIBITORS 
PROTECTION  FROM  REPRISALS 

TO  TEST  ILLEGAL  CONTRACT 
DEFENSE  FOR  FRAUD  SUITS 

ASKS  SUPREME  COURT  REVIEW 
ON  ST.  LOUIS  ARBITRATION 


REGULAR  FEATURES: 
National  Newsreel  Selling  the  Picture 

Regional  Newsreel  Theatre  Management 

Hollywood  Newsreel  Shorta  Booking  Guide 

Showmen's  Silhouette  Feature  Booking  Guide 


Entned  as  second  class  matter  February  20,  1940,  at  the  Poet  Office  at  New  York, 
N.  Y.,  under  the  act  of  March  3.  1879.  Published  weekly  by  Showmen's  Traide 
Review.  Inc..  1501  Broadway,  New  York  18,  N.  Y.,  U.S.A.  10  cents  a  copy,  %2  a  year. 


SEPTEilBER 
Vol.  49 


SHOWMEN'S  TRADE  REVIEW,  September  25,  19 


%m 


TOA  at  the  Crossroads 

TOA  reaches  a  birthday  and  a  crossroad  at  one  and 
the  same  time.  Both  are  important.  The  first  because 
it  means  another  milestone  has  been  reached  and  the 
second  because  the  selection  of  the  right  road  ahead  can 
mean  a  great  difference  to  strength  and  effectiveness  in 
the  field  of  exhibitor  organization. 

TOA  started  with  several  things  in  its  favor,  not  the 
least  of  which  was  the  undisputed  fact  that  its  officers 
and  directors  were  all  active  exhibitors.  Of  equal  impor- 
tance was  the  manner  in  which  the  Board  of  Directors 
was  set  up  so  that  the  independent  exhibitors  always  had 
the  advantage  of  a  majority  voice  in  its  governing  body. 

In  Chicago  this  week  the  organization  will  meet  to 
discuss  and  act  upon  many  critical  and  vital  matters. 
The  outlook  is  promising  from  one  important  point  of 
view,  which  is  that  in  advance  announcements  emphasis 
has  been  put  upon  the  business  of  the  meeting  rather 
than  on  the  entertainment  aspects.  In  other  words,  this 
is  going  to  be  a  business  meeting. 

There  was  good  reason  for  the  effort  to  persuade  Ted 
Gamble  to  reconsider  his  decision  to  retire  from  the 
presidency  because  he  exemplifies  the  type  of  independ- 
ent exhibitor  to  head  TOA.  However,  his  successor  can 
count  on  Ted's  active  support,  for  we  are  sure  Gamble 
will  continue  to  give  much  of  his  time  and  all  of  his 
talent  tq  the  interests  of  the  exhibitors,  who  can  benefit 
materially  by  his  inspiration  and  leadership. 


A  Magnificent  Affair 

Last  Saturday  night  in  the  Presidential  Room  of  the 
Statler  Hotel,  Washington,  D.  C,  the  Variety  Clubs 
International  formally  presented  the  organization's  1947 
Humanitarian  Award  to  Secretary  of  State  George  C. 
Marshall  before  an  assemblage  of  official  Washington,  the 
Diplomatic  Corps  and  many  film  industry  representa- 
tives. 

There  can  be  no  doubt  that  the  motion  picture  indus- 
try was  in  the  spotlight  as  much  as  the  Clubs  because  in 
the  final  analysis  they  are  one  and  the  same.  Thus,  from 
a  public  relations  point  of  view,  the  Clubs  through  this 
important  function  did  the  industry  a  great  turn. 

It  was  unfortunate,  indeed,  that  more  of  our  top  ex- 
ecutives did  not  attend.  Perhaps  some  day,  in  the  not 
too-distant  future,  they  will  recognize  what  they  owe 
to  this  great  body  of  show  business  and  do  a  lot  more  to 
encourage  and  support  its  efforts. 


A  Great  Decision 


Speaking  about  the  Variety  Clubs'  meeting,  we  got 
the  thrill  of  a  lifetime  when  delegates  from  all  Tents, 
along  with  their  International  Officers,  voted  unani- 
mously to  take  over  the  Will  Rogers  Memorial  Hospital 
at  Saranac  Lake. 

This  great  institution  had  been  in  financial  trouble  for 
the  last  few  years,  its  operations  thus  severely  hampered. 

It  is  a  compliment  to  the  sincere  and  able  men  who 
have  been  responsible  for  the  conduct  of  the  institution 
during  these  recent  trying  times  that  the  Hospital  has 
carried  on  its  great  and  necessarv  work. 

In  taking  over  the  responsibilities  the  Variety  Clubs 
will  assume  around  the  first  of  next  year,  the  organiza- 
tion's officers  and  members  are  confident  they  will  be 
able  to  adequately  arrange  the  finances  and  operation  of 
the  Will  Rogers  Memorial  Hospital  to  make  certain  that 
those  of  our  industry  who  are  victims  of  the  dread  dis- 
ease will  find  haven  and  receive  the  best  medical  treat- 
ment in  an  institution  whose  purpose  and  aim  is  to  help 
them  regain  health  and  return  to  normal,  active  lives. 


Add  Monogram 


After  all  the  things  we  said  last  week  about  Mono- 
gram we  are  reluctant  to  add  to  it.  However,  since  that 
comment  was  written  before  announcement  about  the 
releasing  program  for  the  new  season  we  feel  that  follow- 
up  is  called  for. 

Steve  Broidy  has  announced  that  his  company  will 
release  sixty-one  pictures  during  the  new  season.  Broidy 's 
statement  is  significant — as  well  as  an  attest  of  Mono- 
gram's confidence  in  its  ability  to  stride  ahead. 

We  have  an  idea  that  Monogram's  large  army  of  ex- 
hibitor friends  are  feeling  happy  about  this  ambitious 
and  helpful  undertaking. 


Realistic 


U-I's  Prexy  Nate  Blumberg  this  week  said  his  com- 
pany is  "not  pessimistic,  not  optimistic,  but  realistic." 

We  hope  that  mood  spreads.  Because  a  realistic  look 
at  current  grosses  for  good  pictures  offers  incentive  to 
enterprise  in  all  branches  of  the  industry — to  producers 
to  make  good  shows,  to  distributors  to  sell  'em  aggres- 
sively, to  exhibitors  to  put  on  potent  showmanship. 

—CHICK  LEWIS 


WHAT^S  NEWS 


In  the  Film  Industry  This  Week 


Exhibition 

Exhibitors  who  testify  before  the  House 
Small  Business  Committee  will  be  protected 

from  reprisals,  Rep.  Walter  G.  Ploeser  de- 
clared as  the  committee  held  hearings  in 
Omaha  this  week.  (P.  5)  1  he  committee  to 
date  has  complaints  against  competitive  bid- 
ding, clearance  and  otner  practices,  Confiden- 
tial fieports  and  National  Screen.  Ploeser 
wanted  to  know  why  exhibitors  didn't  use 
their  screens  to  tell  their  story  and  when 
told  they  planned  to,  replied:  "Don't  just 
threaten,  do  it." 

In  Los  Angeles  trustees  of  the  Pacific 
Coast  Conference  of  Independent  Theatre 
Owners  Cime  out  against  sneak  previews, 
sex  and  crime  themes  in  pictures  and  for  the 
Industry  Film  Committee's  program.  Trea- 
surer Hugh  Bruen  and  Executive  Director 
R.  H.  Poole  were  reelected.  In  Dallas,  Texas, 
Allied  elected  Phil  Isley  as  president  to  re- 
place the  retiring  Col.  H.  A.  Cole.  In  Wis- 
consin the  attorney  general  ruled  that  check- 
ers would  have  to  take  out  licenses  as  private 
detectives  and  post  bonds,  a  ruling  which 
sent  Confidential  Reports'  lawyers  in  New 
York  into  a  huddle.  In  New  York  Universal, 
RKO,  20th  Century-Fox  and  Warner  Bros., 
killed  the  seven-day  clearance  RKO  neigh- 
borhood theatres  enjoyed  over  some  houses 
of  the  Century,  Randforce  and  Skouras  cir- 
cuits in  Brooklyn,  Queens  and  Long  Island, 
making  it  a  day-and-date  deal.  Independent 
exhibitors  say:  "More  to  come." 

In  New  York  also  the  Motion  Picture 
Association  of  America  announced  it  would 
conduct  a  census  of  theatres  every  two  years; 
in  St.  Louis  Fanchon  and  Marco  will  spend 
$4  million  to  improve  the  Ambassador  and 
Missouri;  in  Kansas  City  the  Kimo  returns 
to  foreign-language  films  after  a  summer  of 
Americans;  back  again  in  New  York,  City 
Investment,  which  operates  theatres,  bought  a 
fourth  interest  in  Lopert  Films,  importers  of 
foreign-language  films,  and  way  of!  in  Japan 
moviegoers  are  paying  150  per  cent  taxes 
on  attendance,  a  SO  per  cent  jump  from  be- 
fore the  war. 

Distribution 

Ninety  per  cent  of  Republic's  releases  for 
the  next  six  months  are  ready,  Vice-President 

James  R.  Grainger  said  this  week  announc- 
ing "Macbeth"  would  go  into  roadshow  pre- 
miere at  the  Esquire  in  Boston  on  Oct.  7. 
Policy  will  be  to  roadshow  the  picture  ap- 
parently, and  Republic  Ad  and  Publicity 
Director  Steve  Edwards  has  been  assigned 
especially  to  the  job,  Grainger  said.  While 
Edwards  is  away,  Milton  Silver,  his  execu- 
tive assistant,  will  take  over  the  Edwards 
duties. 

Universal-International  has  set  its  Unity 
Sales  Drive  with  a  series  of  four  regional 

meetings  to  be  held  in  New  York,  (Sept.  24- 
25),  Cincinnati  (Sept.  28-29),  Chicago  (Oct. 
1-2),  San  Francisco  (Oct.  7-8).  Clay  V.  Hake 
has  joined  Paramount  sales  stafiF  as  special 


representative.  Glenn  McCarthy  signed  for 
distribution  of  his  "'i  he  Green  I'romise  '  with 
Rrs.O,  and  Gene  Autry  has  closed  a  seven- 
year  deal  with  Columbia. 

In  New  York  Realart  closed  its  first  sales 
convention  which  coincided  with  its  first  anni- 
versary as  a  reissue  outfit  and  announced  it 
would  have  35  reissues  to  offer  exhibitors  out 
of  a  backlog  of  700. 

Litigation 

Question  as  to  whether  a  contract  that  is 
illegal  under  a  Supreme  Court  ruling  can  be 

the  basis  of  a  traud  suit  was  reterred  to  a 
master  in  chancery  for  ruling  by  a  federal 
court  in  Chicago  this  week.  Paramount,  20th- 
Fox  and  Warner  Bros,  entered  the  fraud 
arena  again  this  week  with  a  suit  against 
James  R.  Cook  over  the  Missouri  Theatre  at 
Maryville,  Mo., 

Validity  of  an  out-of-court  settlement 
which  gave  the  Windsor  at  Baliimore  half  of 
2Jth  Century-Fox's  product  was  upheld  by 
federal  court  this  week.  The  settlement  came 
in  an  anti-trust  suit  by  the  Windsor  and  took 
away  haif  the  product  from  the  rival  Wal- 
brook  which  had  enjoyed  priority.  Walbrook 
may  sue.  The  St.  Louis  Amusement  Company 
asked  the  Supreme  Court  to  review  federal 
decisions  against  it  which  favored  the  Ameri- 
can Arbitration  Association  and .  its  cut  of 
clearance  in  St.  Louis. 

General 

Variety  Clubs  International  moved  to  carry 
out  its  plans  to  take  over  the  Will  Rogers- 

Memorial  Hospital  at  Saranac  Lake  by  order- 
ing a  preliminary  survey  of  the  hospital's 
needs. 

Optimism  over  the  present  and  future-  of 
the  motion  picture  industry  was  expressed 

this  week  by  Universal-International  Presi- 
dent Nate  Blumberg.  Other  Blumberg  obser- 
vations: Universal  ain't  for  sale;  Leo  Goetz 
and  Bill  Spitz  ain't  fighting;  U  will  release 
24  for  1948-49  and  will  produce  30  by  1950. 

CIO  Screen  Publicists  and  Screen  and 
Office  and  Professional  employes  unions  in 
New  York  were  mapping  a  strategy  to  take 
their  fight  against  the  home  offices  to  the 
nation  at  large  when  their  contracts  expire 
this  weekend.  Screen  Extras  Guild  has  voted 
for  union  shop  in  Hollywood  by  2,160  to  62, 
and  the  Hollywood  AFL  Council  reelected 
all  officers. 

Television 

NBC  has  signed  a  deal  with  Toby  Anguish 
in  Hollywood  for  television  rights  on  35  Hop- 
along  Cassidys;  Universal  is  making  avail- 
able scripts  of  3,000  unfilmed  stories  in  its 
vaults  prior  to  1946  for  radio  dramatization. 
WPIX  is  offering  its  new  daily  10-minute 
video  newsreel  on  a  national  basis.  Paramount 
Vice-President  Paul  Raibourn  wan^s  tele- 
vision stations  to  stay  on  the  air  longer 
hours,  he  told  the  FCC  in  Washington 
Wednesday.  He  also  was  reported  as  saying 
video  stations  were  losing  money. 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 

N.Y.  Unions  Plan 
Contract  Fight 

Will  Appeal  to  Public! 
Strike  Thought  Unlikely 

Both  the  Screen  Publicists  Guild  (CIO)  and 
the  Screen  Office  and  Professional  Employes 
Guild  (CIO)  of  New  York  will  carry  their 
employment  negotiations  with  distributors  to 
the  public  on  a  national  scale,  centering  upon 
unicn  support  everywhere,  officials  of  the  unions 
announced  at  a  press  conference  this  week. 
Little  likelihood  of  a  strike  was  seen  in  union 
circles,  however. 

The  national  appeal  to  the  public  presumably 
will  start  next  week  when  the  SPG,  whose  con- 
tract expires  Sept.  26,  will  no  longer  be  bound 
by  its  contract  provision  against  picketing  and 
other  propaganda  activities.  SPG  President 
Jeff  Livingstone  announced  that  a  publicity 
committee  headed  by  Leon  Roth  had  already 
been  appointed  and  that  its  initial  contacts  for 
both  unions  with  AFL,  CIO  and  independent 
unions  in  other  cities,  have  garnered  assurances 
of  support.  SPG  represents  publicists  in  all 
home  offices ;  SOPEG,  whose  contract  expires 
Sept.  27,  represents  office  workers  at  all  but 
Universal  and  Warners. 

No  Deal 

To  date  the  companies  have  refused  to  negoti- 
ate new  contracts,  which  seek  pay  raises,  on 
the  grounds  that  the  unions  have  not  filed  affi- 
davits that  their  officers  are  not  Communists. 
The  companies  claim  this  is  required  by  the 
Taft-Hartley  Act.  The  unions  deny  this,  as- 
serting that  it  is  required  only  of  unions  which 
wish  to  make  use  of  the  National  Labor  Rela- 
tions Board. 

Livingstone  declared  his  union  did  not  want 
this  service  since  it  believed  the  board  "is  an 
unfriendly  board  as  far  as  the  unions  are  con- 
cerned." He  claimed  that  signing  the  affidavits 
would  put  the  union  under  the  board's  jurisdic- 
tion where  it  might  conceivably  split  up  the 
publicists  insisting  on  separate  unions  for  copy- 
writers, artists,  etc.  This  together  with  the 
Board's  definition  of  "supervisory"  help  is 
unsatisfactory,  he  said. 

SOPEG  President  Sid  Young  added  if  the 
unions  put  themselves  under  the  board  they 
could  be  subject  to  the  injunction  provision  of 
the  Taft-Hartley  Act,  which,  he  said,  had  not 
been  used  to  date,  in  his  opinion,  against  unions 
because  of  the  coming  elections.  He  added 
that  SOPEG  was  ready  to  contest  a  NLRB 
election  ordered  at  United  Artists  where  a 
rival  lATSE  unioti  is  reported  involved  and 
that  it  would  seek  a  court  test  on  the  Taft- 
Hartley  Act. 

Asked  about  strike  possibilities,  Livingstone 
replied:  "In  a  situation  like  this  the  possibility 
of  a  strike  action  is  always  present.  It  is  a 
hardship  for  us  to  go  on  strike  and  we  would 
not  go  on  strike  unless  all  other  possibilities 
have  been  exhausted." 


INDEX  TO  DEPARTMENTS 


Advance  Data    34 

Audience  Classifications    16 

Box-Office  Slants    16 

Feature  Booking  Guide   35 

Feature  Guide  Title  Index   35 

Hollywood   32 


Newsreel  Synopses    41 

Regional  Newsreel    22 

Selling  the  Picture   12 

Shorts  Booking  Guide   42 

Theatre  Management    19 

Views  on  the  New  Short  Subjects   43 


SHOWMEN'S  TRADE  REVIEW,  TiUe  and  Trade  Mark  Registered  U.  S.  Patent  Office.  Published 
every  Friday  by  Showmen's  Trade  Review,  Inc.,  1501  Broadway,  New  York  18,  N.  Y.  Telephone 
LOngacre  3-0121.  Charles  E.  'Chick'  Lewis.  Editor  and  publisher;  Tom  Kennedy,  Executive  Editor; 
Ralph  Cokain,  Managing  Editor;  Harold  Rendall,  Equipment  Advertising  Manager;  West  Coast  Office, 
6777  Hollywood  Boulevard,  Hollywood  28,  California;  Telephone  HOUywood  2055;  Ann  Lewis,  manager. 
Lotidon  Representative.  Jock  MacGregor,  16  Leinster  Mews,  London,  W.2;  Telephone  AMBassador, 
3601  ;  Member  Audit  Bureau  of  Circulations,  Member  Associated  Business  Papers.  All  contents  copyright 
1948  by  Showmen's  Trade  Review,  Inc.  Address  all  correspondence  to  the  New  York  office.  Subscrip- 
tion ratei:  S2.00  per  year  in  the  United  States  and  Canada:  Foreign.  $5.00;  Single  copies,  ten  cents. 


British  Balk 

London  sources  said  Tuesday  that  al- 
most 40  per  cent  of  Britain's  motion 
picture  houses  would  seek  to  be  ex- 
empted in  part  from  the  British  quota 
requiring  45  per  cent  of  their  first  fea- 
ture playing  time  for  British  pictures 
and  25  per  cent  for  seconds.  'To  date 
officials  have  2,700  requests  out  of  the 
country's  4,000  theatres,  and  it  is  esti- 
mated that  a  majority — 1,500  of  these 
applications — will  receive  favorable  con- 
sideration. 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


5 


Cut  Gotham  Clearance    Solon  Promises  Exhibitors 

Protection  from  Reprisals 


Universal,  RKO,  20th  Century-Fox 
and  Warner  Bros,  this  week  had  cut  the 
seven-day  clearance  RKO  subsequent- 
run  houses  had  enjoyed  over  Century, 
Randforce  and  Skouras  houses  in  some 
sections  of  Long  Island,  Brooklyn  and  the 
Bronx  in  favor  of  a  day-and-date  basis. 
The  move,  which  is  expected  to  presage 
a  fuller  revision  of  clearance  affects 
Century's  Sunnyside,  Great  Neck,  Lyn- 
brook,  Midwood  and  Marine;  Rand- 
force's  Walker  and  Marlboro;  Skouras' 
Embassy,  Tuxedo,  and  Boulevard. 

TOA  Convention 
Opens  in  Chicago 

Express  Costs,  Rscap 
Scheduled  for  Discussion 

The  Theatre  Owners  of  America  swung  into 
the  first  day  of  its  two-day  convention  at  the 
Drake  Hotel  in  Chicago  Friday  with  film 
transportation  costs  and  the  status  of  the  Amer- 
ican Society  of  Composers,  Authors  and  Pub- 
lishers, apparently  the  principal  topics  for  dis- 
cussion. 

Pre-convention  gleamings  indicated  that  the 
film  transportation  rates  were  particularly  se- 
rious, insofar  as  the  small  exhibitor  was  con- 
cerned, especially  in  areas  such  as  Oklahoma 
where  it  is  claimed  the  express  charges  some- 
times exceed  the  film  rental.  This  problem 
probably  will  be  referred  to  a  committee. 

The  Ascap  situation  was'  scheduled  to  go  to 
a  legal  committee  consisting  of  Chairman  Her- 
man Levy  and  30  lawyers. 

Convention  circles  were  agog  over  the  pos- 
sibility that  retiring  President  Ted  Gamble 
would  throw  a  few  oral  punches  at  exhibitor 
leaders  whom  he  has  privately  asserted  were 
in  "business  for  themselves"  and  not  the  ex- 
hibitors. To  date  Arthur  Lockwood  of  Boston 
appears  scheduled  to  succeed  Gamble  and  if 
Leonard  Goldenson  does  not  accept  renomina- 
tion  as  first  vice-president,  the  convention  will 
probably  nominate  someone  from  the  grass-roots 
areas. 


'Will  Fight  With'  Them 
Chairman  of  Business 
Inquiry  Assures  Showmen 

Assurance  that  exhibitors  will  be  protected 
from  reprisals  for  the  testimony  they  give  the 
House  of  Representatives  Small  Business  Com- 
mittee, was  given  in  Omaha  this  week  by  Rep. 
Walter  G.  Ploeser  (Rep.,  Mo.),  after  the  com- 
mittee in  its  tours  had  heard  attacks  on  com- 
petitive bidding,  Confidential  Reports,  clearance 
and  National  Screen's  alleged  policies.  The 
Congressman  also  asked  exhibitors  why  they 
did  not  use  their  screens  to  tell  their  "story." 

"You  have  the  greatest  weapon  in  the  world — 
your  own  screen,"  he  said.  "Why  don't  you 
tell  this  story  on  the  screen?" 

"We  have  threatened  to  do  that,"  replied 
Alvin  C.  Myric,  president  of  Iowa-Nebraska 
.\llied,  who  testified  at  the  Des  Moines  meeting. 

'Do  If 

"Don't  just  threaten,"  said  Ploeser.  "Do  it." 

The  Congressman  gave  his  assurance  of  pro- 
tection against  reprisals,  at  the  end  of  the  Des 
Moines  sessions — fifth  of  a  series  of  21  cross- 
country meetings  the  committee  is  holding  to 
listen  to  complaints  of  small  business.  Ploeser 
declared  that  the  committee  "will  dig  much 
deeper  into  the  film  industry"  and  "will  fight 
with"  exhibitors  if  there  should  be  reprisals 
for  their  testimony  at  committee  hearings. 

Myric  told  the  committee  that  exhibitors  felt 
there  was  collusion  in  Confidential  Reports 
and  that  they  have  to  pay  National  Screen  "what 
they  ask"  because  they  can't  get  ads  and  trail- 
ers any  place  else. 

Elmer  C.  Huhnke  of  Minne  Lusa,  Omaha, 
complained  about  clearance  saying  he  had  to 
wait  59  days  for  pictures.  He  suggested  that 
theatres  not  in  direct  competition  be  allowed 
to  play  day-and-date,  and  said  that  affiliated 


2S00  Expected  for  TESMA-TEDPA, 
MPTO  Conventions  in  St.  Louis 


Exhibitors,  equipment  and  supply  dealers, 
theatre  architects,  and  engineers  were  descend- 
ing upon  St.  Louis  late  Thursday  as  an  advance 
guard  of  the  2,500  expected  to  attend  the  con- 
curring conventions  of  the  Motion  Picture  The- 
atre Owners  of  St.  Louis,  Eastern  Missouri  and 
Southern  Illinois  and  of  the  Theatre  Equipment 
and  Supply  Manufacturers  Association  and  the 
Theatre  Equipment  Dealers  Protective  Associa- 
tion to  be  held  in  Hotel  Jefferson  Sept.  26-30. 

The  conventions  will  interlock  on  matters  of 
interest  to  both,  such  as  the  Tesma-Tedpa 
demonstration  and  exhibits. 

Foremost  among  the  problems  confronting 
the  MPTO  will  be  a  successor  to  veteran  Fred 
Wehrenberg  as  president,  who  has  said  he  will 
not  run  again.  To  date  the  names  of  Tom  Ed- 
wards of  the  Edwards  and  Harris  Circuit  of 
Farmington,  Mo.,  and  of  Clarence  Kaimann  of 
the  Kaimann  Circuit,  St.  Louis,  have  been  sug- 
gested, but  nothing  definite  will  be  known  until 
after  Monday  when  elections  are  held.  Tesma 
will  elect  officers  and  directors  during  its  ses- 
sions. 

Also  on  the  MPTO  agenda  are  a  discussion  of 


television,  with  a  practical  demonstration  by 
RCA,  as  part  of  the  Tesma-Tedpa  show  and 
showing  of  a  Technicolor  film,  "Carbon  Arc 

(Continued  on  Page  9) 


theatres  get  the  pictures  first  "and  take  the 
cream  off"  for  houses  that  charge  the  same  ad- 
missions. 

Leonard  J.  Leise  of  the  Rand,  Randolph,  Neb., 
claimed  that  a  salesman  had  forced  him  to  take 
a  block  of  pictures  he  did  not  want  in  order 
to  get  those  he  needed.  In  this  connection,  Ver- 
non Monjar  of  the  Mound,  Ocheydan,  la.,  said 
he  had  been  forced  to  play  a  Catholic  theme 
picture  in  a  Protestant  community  in  order  to 
get  action  on  a  picture  he  wanted  to  rent. 

Not  Complying 

John  Preston  of  the  Coronado,  Humphrey, 
Neb.,  alleged  that  the  distributors  are  not  com- 
plying with  the  U.  S.  Supreme  Court  opinion 
and  that  salesmen  in  some  instances  are  not 
allowed  to  sell  pictures  singly. 

When  the  committee  met  in  Kansas  City,  Mo., 
Rud  Lohrenz  of  the  Wanee  Theatre,  Kewanee, 
111.,  protested  against  competitive  bidding. 

Lohrenz  acknowledged  that  the  Wanee  was 
finally  getting  sufficient  first-run  product  but  at 
prohibitive  rentals. 

Lohrenz  declared  that  bidding  confirmed  the 
doubt  expressed  by  the  Supreme  Court  that  it 
would  offset  for  the  independent  the  advantages 
an  affiliated  enjoyed.  He  said  that  as  a  result 
of  bidding  he  believes  his  local  competitor  pays 
higher  rentals  "which  just  in  our  case  can 
only  result  in  operating  losses,"  but  that  the 
chain  which  operates  the  Peerless  can  recoup 
by  getting  the  same  pictures  "at  substantially 
lower  film  rentals  to  much  larger  5mdiences"  in 
other  "and  better  towns." 

Profits  Some 

"Its  profits  in  these  towns,"  he  concluded, 
"will  certainly  enable  it  to  continue  bidding 
indefinitely  in  Kewanee.  The  ultimate  effect  can 
only  be  to  force  us,  with  our  single  theatre,  out 
of  business." 


Illegal  Contiacts  Defense 
To  Be  Tested  in  Chicago 

Question  of  whether  a  contract  between  an 
exhibitor  and  distributor  has  become  illegal  in 
view  of  the  U.  S.  Supreme  Court  opinion  in 
the  Government  anti-trust  suit  and  if  so  whether 
such  illegality  is  a  valid  reason  for  terminating 
a  percentage  fraud  suit,  was  referred  by  Federal 
(Continued  on  Page  9) 


Variety  Moves  to  Save  Hospital; 
To  Study  Needs  at  Saranac  Lake 


Variety  Clubs  International  this  week  fol- 
lowed up  its  decision  to  save  the  Will  Rogers 
Memorial  Hospital  at  Saranac  Lake,  N.  Y., 
with  plans  for  a  special  study  of  the  hospital's 
present  needs  together  with  its  requirements  to 
operate  at  full  capacity. 

The  study  is  the  outgrowth  of  the  unanimous 
decision  reached  at  the  Variety  mid-year  con- 
ference last  Friday  in  Washington  to  take  over 
the  hospital  which  faced  closing  because  of  a 
shortage  of  funds  which  the  industry  was  trying 
to  correct  with  a  special  drive. 

Decision  to  make  a  preliminary  study  of  the 
hospital  needs  was  agreed  upon  at  a  conference 


in  New  York  Tuesday  between  International 
Chief  Barker  R.  J.  O'Donnell  and  National 
Publicity  Director  Charles  E.  (Chick)  Lewis 
on  behalf  of  Variety  and  Columbia's  A.  Monta- 
(Continued  on  Page  8) 

Whew! 

Japanese  moviegoers  pay  a  tax  of  150 
per  cent  today  or  50  times  as  much  as 
they  paid  before  the  war,  reports  from 
Washington  said  this  week.  The  aver- 
age Jap  now  sees  only  seven  pictures  a 
year,  half  of  what  he  used  to  look  at. 


'Nothing  Wrong'  with  Film 
Industry,  Declares  Blumberg 


'First  Big  Business  to  Be 
Deiiated',  He  Says:  Denies 
Universal  Is  For  Sale 

Optimism  over  the  present  and  the  future  of 
the  mo;ion  picture  industry  was  expressed  by 
Universal  -  International  President  Nate  J. 
Blumberg  this  week  as  he  announced  that  16 
of  thip  24  American-made  Universal  releases 
during  1948-49  were  ready  and  emphatically 
denied  the  company  was  for  sale. 

Blumberg,  who  claimed  there  had  been  loose 
talk  about  U-I,  emphasized  the  point  that  Leo 
Spitz  and  William  Goetz  would  remain  in 
charge  of  production  with  both  having  con- 
tracts for  five  years  from  Nov.  1. 

On  the  subject  of  Universal's  sale,  he  said: 

"If  anybody  has  been  interested  in  buying 
Universal  I  haven't  heard  about  it.  In  the 
first  place,  no  one  can  sell  U,"  he  continued, 
saying  that  it  belonged  to  its  4,000  stockholders. 

"This  is  the  truth  of  it."  he  added,  ".  .  .  no- 
body has  approached  us,  nobody  has  talked  to 
us  and  the  company  is  not  for  sale." 

Blumberg's  optimistic  note  was  sounded  when 
he  discussed  production. 

"Our  costs  have  gone  down  somewhat.  If 
they  all  take  off  their  coats,"  he  continued, 
speaking  of  actors  and  all  labor,  "and  do  a  job, 
pictures  can  be  made  at  a  reasonable  cost.  .  .  . 

"I  think  there's  nothing  wrong  with  the 
business.  I  think  it  is  the  first  big  business  to 
be  deflated." 

Denies  Costs  Ceiling 

~  Blumberg  denied  U  had  a  ceiling  on  produc- 
tion costs  of  any  of  its  features. 

Blumberg  said  that  the  studio  (closed  "in 
order,"  he  added,  "to  give  us  an  opportunity  to 
take  a  good  look  to  see  where  we  were  going") 
will  commence  camera  work  on  October  fourth 
and  has  a  schedule  calling  for  the  production  of 
30  features  between  that  time  and  January  1950. 
U,  he  said,  would  release  24  pictures  during 
the  current  season,  and  would  carry  out  its 
commitments  with  J.  Arthur  Rank,  distributing 
from  12  to  15  pictures  either  through  U  or 
Prestige,  depending  upon  the  type  of  product. 

Blumberg  declared  that  U  had  no  objection 
to  a  consent  decree  in  the  Government  anti- 
trust suit,  even  though  it  was  not  involved  in 
theatres,  since  a  decree  would  end  the  suit 
and  the  present  confusion  attending  it. 

Rank  Majority 

Blumberg  revealed  that  J.  Arthur  Rank  with 
133,500  shares  of  stock  was  U's  largest  stock- 
holder, followed  by  production  head  William 
Goetz  with  75,000  shares  and  studio  executive 
head  Leo  Spitz  with  62,500.  The  trio,  together 
with  management  and  the  company's  board, 
accounted  for  450,000  of  U's  960,398  shares,  he 
said. 


Universal  to  Hold 
Four  Regional  Meets 

.Universal  International  set  dates  this  week 
for  a  series  of  four  regional  meetings  which 
will  spark  the  "U-I  Unity  Sales  Drive,"  Vice- 
President  and  General  Sales  Manager  William 
A.  Scully  announced.  The  company,  which  now 
has  sufficient  product  available  to  set  a  releas- 
ing schedule  for  the  next  six  months,  will  hold 
meetings  in  New  York  at  the  Waldorf-.A^storia 


Sept.  24-25 ;  in  Cincinnati  at  the  Terrace  Plaza 
Sept.  28-29;  in  Chicago  at  the  Blackstone  Oct. 
1-2;  in  San  Francisco  Oct.  7-8  at  an  unspecified 
location. 


Hake  Home  at  Paramount 

Clay  V.  Hake,  formerly  on  special  overseas 
assignment  for  Paramount  International,  has 
been  appointed  a  special  home  office  sales  rep- 
resentative, Vice-President  Charles  M.  Reagan 
announced  Thursday. 


Hoffberg  Has  3 

Hofifberg  Productions  this  week  announced 
release  of  the  following :  "Memories  of  Shakes- 
peare," which  treats  of  the  poet,  his  birthplace, 
origin  of  his  plays ;  "The  Works  of  Charles 
Dickens"  with  scenes  from  his  novels ;  "The 
Pearl  of  Nyat  San." 


Autry  Signs  Deal 

Gene  Autry  signed  a  new  seven-year  deal 
with  Columbia. 


McCarthy  Signs  Release 
Deal,  RKO  Says 

Texas  multi-millionaire  Glenn  McCarthy 
signed  a  releasing  deal  for  his  first  film,  "The 
Green  Promise,"  to  be  released  by  RKO,  a 
studio  spokesman  declared  in  Hollywood  this 
week.  Another  deal  with  Cary  Grant,  to  make 
five,  was  also  concluded,  the  spokesman  said. 


Astor  Will  Produce 
Three  in  Italy 

Negotiations  for  three  pictures  to  be  made 
in  Italy  were  concluded  by  Astor  Pictures  with 
Dr.  Alexis  Pantaleoni  and  F.  H.  Fodor  in 
Hollywood,  Astor  President  Robert  W.  Savini 
declared  upon  his  return  to  New  York  this 
week.  The  three  pictures — "Children  of  the 
Sun,"  "Pocahontas"  and  "Danger  Point" — will 
be  made  in  English  with  American  actors  and 
directors.  A  fourth,  an  operatic  version  of 
"As  You  Like  It,"  is  being  considered. 


Jarrico  to  Produce 
Films  in  Budapest 

Formation  of  a  motion  picture  company  to 
produce  English  and  Hungarian  versions  of 
pictures  in  Budapest  was  announced  this  week 
by  Paul  Jarrico.  Jarrico  is  reportedly  associ- 
ated with  Alan  Miller  of  the  Music  Corporation 
of  America  and  his  first,  he  said,  would  be 
"Temptation."  Through  arrangement  with  the 
Hungarian  film  combine,  Magyar  Films,  the 
new  company  will  retain  its  distribution  rights 
in  Hungary. 


For  Video 

NBC  television  reportedly  has  leased 
35  Hopalong  Cassidys  from  Toby  An- 
guish in  Hollywood  for  television  use 
under  terms  of  a  $100,000  guarantee  plus 
60  per  cent  when  a  sponsor  is  obtained. 
The  films  are  to  be  telecast  over  the  net- 
work excepting  KNBH  in  Los  Angeles. 
Jerry  Fairbanks  represented  NBC  in  the 
deal. 


SHOWMEN'S  TRADE  REVtEW,  September  25,  1948 


For  Rodio 

Universal  has  made  available  3,000 
unfilmed  stories  which  it  owns  for  radio 
adaptations  by  networks  or  local  sta- 
tions, reports  from  Hollywood  declared 
Thursday.  The  material  may  be  leased 
for  single  broadcasts  and  includes  all 
unfilmed  properties  prior  to  1946. 

90%  of  Republic 
Releases  Ready 

Grainger  Announces 
Six  Months  Schedule 

Ninety  per  cent  of  Republic's  releases  for  the 
six-month  period  from  Oct.  1,  1948  to  April  1, 
1949,  is  in  the  can  and  the  remaining  10  per 
cent  will  be  ready  within  the  next  60  days.  Ex- 
ecutive Vice-President  James  R.  Grainger  de- 
clared in  New  York  last  Friday. 

Grainger,  who  pointed  out  that  this  schedule 
would  assure  exhibitors  of  regular  delivery, 
said  it  was  the  first  time  in  the  company's  his- 
tory that  it  was  able  to  furnish  release  informa- 
tion so  far  in  advance.  He  also  announced  the 
roadshow  world  premiere  of  Orson  Welles' 
"Macbeth"  for  Oct.  7  at  the  Esquire  in  Boston. 

The  schedule,  as  announced  by  Grainger,  which 
includes  reissue  of  two  comedies — "Scatter- 
brain"  and  "Yokel  Boy,"  and  four  Roy  Rogers 
reissues,  follows : 

October — "Moonrise,"  "Macbeth,"  "Code  o£  Scot- 
land Yard,"  "The  Denver  Kid,"  an  Allan  Lane  western, 
and  Roy  Rogers'  reissue  of  "Shine  on  Harvest  Moon." 

November — "Drums  Along  the  Amazon,"  Roy 
Rogers'  "Grand  Canyon  Trail"  in  color,  "Sundown  in 
Santa  Fe,"  "Renegades  of  Sonora." 

December — "The  Red  Pony,"  "The  Plunderers," 
"The  Far  Frontier,"  "Homicide  for  Three,"  Roy 
Rogers'  "The  Far  Frontier"  in  color,  and  a  Roy 
Rogers  reissue,  "In  Old  Caliente." 

January — "Wake  of  the  Red  Witch,"  "Rose  of  the 
Yukon,"  "Sheriff  of  Wichita,"  and  a  Roy  Rogers  re- 
issue, "Frontier  Pony  Express."  * 

February  —  "The  Missourians,"  "Montana  Belle," 
"Daughter  of  the  Jungle,"  and  a  Roy  Rogers  reissue, 
"Saga  of  Death  Valley." 

March  —  "Montana  Belle,"  "Duke  of  Chicago," 
"Hideout,"  "Streets  of  San  Francisco." 

The  serials  include  the  12-chapter  "Federal 
Agents  vs.  the  Underworld"  and  the  15-chapter 
Clyde  Beatty  "King  of  the  Jungle,"  a  revision 
of  "Darkest  Africa."  The  chapters  will  be  re- 
leased weekly. 


Realart  Convention 
Picks  Reissue  Program 

Realart  closed  its  three-day  sales  convention 
in  New  York  Wednesday  after  selecting  a  group 
of  reissues  which  it  will  distribute  during  the 
1948-49  season  and  planning  the  Budd  Rogers 
Jubilee  Sales  Drive  in  honor  of  its  vice-presi- 
dent, Budd  Rogers.  The  drive,  which  runs  from 
Oct.  4-Feb.  9,  divides  the  country  in  east,  west 
and  south  zones. 

Pictures  selected  for  reissue  by  the  conven- 
tion, which  marked  the  company's  first  anni- 
versary, are : 

"Phantom  of  the  Opera,"  "Ali  Baba  and  the  40 
Thieves,"  "Saboteur,"  "I  Cover  the  War,"  "Crazy 
House,"  "My  Little  Chickadee,"  "Diamond  Frontier," 
"Frontier  Badmen,"  "State  Police,"  "Armored  Car," 
"Give  Out,  Sisters,"  "Mr.  Big,"  "North  of  the  Klon- 
dike," "Ski  Patrol,"  "Three  Smart  Girls,"  "It  Am't 
Hay,"  "Who  Done  It,"  "Sherlock  Holmes  and  the 
Secret  Weapon,"  "The  Scarlet  Claw,"  "Mutiny  in  the 
Arctic,"  "Bombay  Clipper,"  "The  Invisible  Ray," 
"The  Invisible  Woman,"  "Frankenstein  Meets  the  Wolf 
Man,"  "The  Mad  Ghoul,"  "You're  a  Sweetheart." 


F&M  to  Spend  $4  Million 
On  Ambassador,  Missouri 

Fanchon  and  Marco  plan  a  $4,000,000  im- 
provement program  for  their  Ambassador  and 
Missouri  Theatres,  Harry  C.  Arthur  announced 
this  week.  Progam  includes  complete  renova- 
tion. 


YOU  CAN  TEACH 
A  PARROT 
TO  SAY: 


TOPS  IN  SHORTS! 

M-G-M's  1948-'49  PROGRAM! 


16  M-G-M  CARTOONS 

(Technicolor) 

Includes  those  box-office 
favorites  Tom  and  Jerry! 
★ 

4  GOLD  MEDAL 
REPRINT  CARTOONS 

Proven  hits! 

★ 

ID  PETE  SMITH  SPECIALTIES 

Undisputed  leader  of 
live  action  shorts! 
★ 

6  PASSING  PARADES 

From  the  inimitable 
story-teller,  John  Nesbitt. 
★ 

4  M-G-M  2-REEL  SPECIALS 

Accent  on  action! 
★ 

8  FITZPATRICK  TRAVELTALKSI 

(Technicolor) 

For  the  lure  of  far-off  places! 
★ 

104  Issues  a  year 

"NEWS  OF  THE  DAY" 

The  NEWSreel  that  tops 
'em  all! 


JUST 
AS 

GOOD! 


Honestly,  Mr.  Exhibitor,  aren't  we  right 
in  assuming  that  you  want  M-G-M  to 
continue  the  high  standard  of  our  Short 
Subjects?  We  genuinely  feel  that  your  audi- 
ence resents  inferior  shorts  as  an  insult  to 
their  intelligence.  Exhibitors  put  M-G-M 
Shorts  up  on  the  marquee  because  they  are 
top  quality,  created  with  all  the  skill  and 
studio  resources  of  M-G-M's  finest  feature 
productions.  As  a  result,  M-G-M  Shorts 
on  your  program  bring  in  extra  revenue 
in  addition  to  giving  extra  satisfaction 
to  your  show.  M-G-M  Shorts  rank  high 
among  Academy  Award  winners.  Ask 
your  M-G-M  Branch  to  serve  you  with 
our  entire  line-up  of  sparkling  Shorts. 
You'll  be  glad  you  did  it  all  year  long! 


Variety  Clubs 
Honor  Marshall 

State  Secretary  Gets 
Humanitarian  Award 

State  Secretary  George  C.  Marshall  received 
the  1947  Humanitarian  Award  of  the  Variety 
Clubs  International  last  Saturday  night  in  a 
colorful  ceremony  which  took  place  at  the 
clubs'  annual  humanitarian  award  dinner  in  the 
Hotel  Mayflower,  Washington,  D.  C. 

Presentation  of  the  award  plaque  was  made 
to  the  Secretary  by  Variety  Clubs  International 
Chief  Barker  Robert  J.  O'Donnell,  before  a 
gathering  of  almost  600  which  consisted  of 
Washington  officials,  members  of  the  press 
and  motion  picture  industry  and  of  both  the 
American  and  international  diplomatic  corps. 

In  expressing  thanks.  Secretary  Marshall, 
who  had  rushed  from  important  diplomatic 
work  to  attend,  declared  that  he  was  continu- 
ally impressed  with  "how  much  good  heart 
and  goodwill  there  is  in  the  American  people." 

"We  are,"  he  said,  "often  misunderstood  in 
what  we  are  trying  to  do,  because  we  are  so 
open  and  so  generous." 

Award 

The  text  of  the  award  given  Marshall  read: 
"This  award  of  1947,  presented  to  the  Hon- 
orable George  Catlett  Marshall  with  deep  ap- 
preciation of  his  measureless  services  rendered 
in  behalf  of  world-wide  peace.  'Blessed  are 
the  peace-makers  for  they  shall  be  called  the 
children  of  God'." 

During  the  course  of  the  speeches,  Humani- 
tarian Award  Committee  Chairman  Albert  K. 
Rowswell  of  Pittsburgh  declared  the  Clubs  have 
spent  $2,000,000  to  aid  250,000  children  and 
teen-agers. 


Variety  to  Study 
Hospital  Needs 

(Continued  from  Page  5) 

gue  and  Paramount's  Charles  Reagan  on  be- 
half of  the  fund  raisers  and  the  hospital. 

Following  the  New  York  meeting  it  was  de- 
cided that  Lewis,  Murray  Weiss,  Variety  Club 
member  and  Boston  engineer  and  builder,  to- 
gether with  an  expert  on  medical  supplies  would 
visit  the  hospital  next  week.  The  trio  would 
confer  with  Dr.  George  E.  Wilson,  chief  physi- 
cian of  the  hospital,  on  physical  equipment  and 
funds  needed  for  operation. 

A  Variety  spokesman  said  late  Wednesday 


AWARD  PRESENTATION.  International 
Chief  Barker  R.  J.  O'Donnell  presents  the 
plaque  to  Secretary  of  State  George  C. 
Marshall,  recipient  of  the  Variety  Clubs  In- 
ternational Humanitarian  Award  for  1947, 
during  the  ceremonies  of  formal  presentation 
Sept.  18,  in  Washington,  D.  C. 

that  no  changes  were  planned  in  the  major 
hospital  personnel  but  that  it  was  hoped  to  en- 
able the  hospital  to  operate  at  full  capacity 
which  he  estimated  to  be  approximately  90  pa- 
tients. At  present  it  is  caring  for  approximately 
SO.  He  said  further  that  he  anticipated  no  legal 
difficulty  in  Variety  taking  over  from  the  Will 
Rogers  Memorial  Fund,  Inc. 

Old  Timer 

The  Will  Rogers  Memorial  Fund  has  been 
operating  the  hospital  since  approximately  No- 
vember, 1933,  when  it  took  over  from  the  NVA, 
a  vaudeville  actors'  organization.  The  NVA 
built  the  hospital  over  20  years  ago  for  ap- 
proximately $1,000,000.  Variety  hopes  to  as- 
sume management  around  Jan.  1,  1949. 

The  Variety  Clubs  decided  to  take  over  the 
hospital  at  the  mid-year  conference  in  Wash- 
ington last  Friday  when  O'Donnell,  explaining 
the  situation,  asked  from  the  chair  for  a  motion 
to  act.  The  motion  was  carried  unanimously. 


John  R.  Dillon  Dies 

Funeral  services  were  held  from  St.  Patrick's 
Cathedral  Thursday  morning  for  John  R.  Dil- 
lon, S8-year-old  member  of  the  20th  Century- 
Fox  board  of  directors,  who  died  last  Monday 
after  a  lingering  illness.  Dillon,  a  partner  in 
the  firm  of  Hayden,  Stone  and  Company,  had 
been  a  20th-Fox  director  since  1935.  He  is 
survived  by  his  widow,  Marie  Treanor  Dillon ; 
a  daughter,  Mrs.  Marjorie  Pinches,  and  a  son, 
John,  Jr. 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 

PCCITO  Against 
Sneak  Previews 

Trustees  of  the  Pacific  Coast  Conference  of 
Independent  Theatre  Owners  revealed  this  week 
that  they  were  seeking  advice  on  the  "legality" 
of  "commercialized  previews"  which  they  claim 
distributors  are  putting  on  in  all  major  cities 
of  the  eight  western  states. 

The  trustees  declared  their  action  followed 
protests  to  the  distributors  which  had  gone  un- 
heeded. They  also  demanded  that  the  Motion 
Picture  Association  of  America  take  steps 
against  distribution  of  motion  pictures  on  sex 
or  crime  themes,  claiming  this  was  leading  to 
protests  by  women's  organizations. 

Other  steps  taken  were  cooperation  with 
Coordinator  of  the  MPPA  Industry  Film  Com- 
mittee for  its  program  on  intra-industry  films, 
and  plans  for  a  series  of  western  exhibitor 
clinics  on  industry  problems.  The  trustees  re- 
elected Treasurer  Hugh  W.  Bruen  and  Execu- 
tive Director  R.  H.  Poole. 


Isley  Succeeds  Cole 
As  Texas  Allied  Chief 

Directors  of  .Allied  Theatre  Owners  of  Texas 
in  Dallas  this  week  elected  Phil  Isley  of  the 
Isley  Theatres  Circuit  president  to  succeed  Col. 
H.  A.  Cole,  retiring.  No  other  changes  in 
officers  were  made. 

Cole,  who  will  remain  board  chairman  until 
spring,  has  served  Texas  Allied  as  president 
since  1921.  The  directors  also  voted  to  post- 
pone the  state  unit's  convention  until  spring  so 
as  not  to  interfere  with  the  national  Allied 
convention  in  New  Orleans  Nov.  29-Dec.  1. 


City  Investing  Negotiating 
Deal  With  Lopert  Films 

City  Investing  Company,  operators  of  the 
Victoria,  Astor,  Bijou,  Morosco,  Fulton,  46th 
Street  and  Coronet  theatres  in  New  York,  is 
negotiating  a  deal  to  buy  a  25  per  cent  interest 
in  Lopert  Films,  importer  of  foreign-language 
films,  Lopert  Vice-President  Seymour  Peyser 
announced  last  Friday. 

The  deal,  which  is  coupled  with  the  loan  of 
additional  money  besides  the  purchase  price  of 
the  interest  is  presumably  based  on  plans  to 
establish  a  national  circuit  of  art  houses  and  to 
expand  Lopert  importing  and  distributing  activi- 
ties. Part  of  the  deal  provides  that  Lopert  will 
take  over  management  of  the  City's  Bijou,  prob- 
ably early  in  December  1948  or  early  1949. 
I.  E.  Lopert  of  Lopert  Films  privately  owns,  at 
present,  interests  in  art  houses  in  New  York, 
Washington,  Buffalo,  Detroit  and  is  reportedly 
attempting  to  buy  a  third  house  in  Washington. 


SEEN  AT  VARIETY  CLUBS  EVENT.  Above  are  camera  shots  of 
groups  seen  at  the  Variety  Clubs  International  mid-year  meeting  in 
Washington  last  week.  Reading  left  to  right:  William  O'Donnell  of 
Dallas,  Richard  C.  Fowler  of  the  Coca-Cola  Company,  International 


Chief  Barker  R.  J.  O'Donnell;  Nate  Golden,  Mrs.  Frank  Boucher, 
Carter  Barron,  Mrs.  Golden,  Frank  Boucher,  of  the  Washington 
Tent;  Sam  Switow  of  Louisville,  International  Dough  Guy  Marc 
Wolf,  Murray  Weiss  of  Boston;  Frank  Durkee  of  Baltimore,  Mrs. 
R.  J.  O'Donnell. 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 

Admissions  Steady 
Survey  Finds 

Theatre  admissions  nationally  were  almost 
the  same  in  August,  1948,  as  they  were  in 
March,  Audience  Research  claimed  this  week, 
following  one  of  its  surveys  covering  150  cities. 
The  survey  shows  that  in  the  east  admissions 
tended  to  go  up  on  an  average  of  one  third  of 
a  cent  while  in  the  western  states,  where  they 
had  been  higher  than  in  the  east,  they  tended 
to  drop  two  and  a  half  cents.  A  tendency  toward 
declines  in  smaller  cities  offset  the  tendency  to 
rise  in  the  larger  cities. 


The  breakdown 

follows : 

August 

March 

West   

  55.3c 

57.7c 

East   

  54.1c 

52.8c 

Mid-West 

  47.9c 

47.8c 

South   

  44.7c 

45.3c 

The  Nation    .  . 

  50:5c 

50.4c 

The  price  increase  of  J4  of  a  cent  in  the  large 

cities  was  offset  by  a  comparable  drop  in  aver- 
age price  in  small  cities  and  towns. 

Cities                 August  March 

Under  10,000                   44.1c  44.7c 

10,000  to  100,000             49.8c  50.9c 

100,000  to  500,000            54.9c  53.7c 

Over  500,000                   59.8c  59.1c 

Illegal  Contracts  Defense 
To  Be  Tested  in  Chicago 

(Continued  from  Page  5) 
Judge  William  Campbell  of  Chicago  this  week 
to  a  master  in  chancery. 

Ihe  judge's  reference  came  in  the  suit  of 
Loew's  (MGM),  Warner  Bros.,  Columbia, 
20th  Century-Fox,  RKO  United  Artists  and 
Universal  against  the  Alger  Theatres  of  Illinois, 
and  included  other  points  in  question  raised  at 
the  hearing.  Federal  courts  occasionally  refer 
doubtful  questions  to  a  master  for  determination 
in  order  to  speed  action  and  not  block  the  court 
docket.  The  master's  ruling  is  then  made  to  the 
court  judge  where  if  it  is  upheld_  it  can  be 
appealed.  The  ruling  came  as  the  distributors 
sought  a  court  order  to  inspect  the  Alger  books. 

Seek  Supreme  Court 
Rule  in  St.  Louis  Suit 

The  St.  Louis  Amusement  Company  asked 
the  Supreme  Court  to  take  jurisdiction  in  its 
unsuccessful  suit  to  establish  that  the  American 
Arbitration  Association  tribunals  are  illegal, 
Washington  reported  this  week. 

The  request,  which  would  be  an  attempt  to 


They're  Ready 

Twentieth  Century  -  Fox's  production 
has  been  arranged  to  meet  the  company's 
30-feature  release  program  during  the 
next  12  months  well  ahead  of  time, 
Joseph  M.  Schenck  and  Darryl  F.  Zan- 
uck  told  the  national  sales  convention 
which  closed  in  Hollywood  last  week- 
end. Zanuck  declared  that  20  scripts  are 
now  in  the  hands  of  writers  to  serve  the 
1949-50  program  and  said: 

"This  will  provide  an  opportunity  to 
advertise  and  exploit  our  pictures  far  in 
advance  of  exhibition.  .  .  .  This  is  most 
important  since  a  recent  survey  disclosed 
that  it  requires  almost  three  months  to 
reach  the  saturation  point  in  advertising 
and  exploiting  a  major  production." 


Up  It  Goes 

Motion  picture  industryites  indulging 
in  anti-trust  suits  in  Chicago  and  requir- 
ing stenographic  reports  of  the  hearings 
will  find  their  bill  going  up  shortly.  The 
court  reporters  are  asking  for  a  30  per 
cent  increase. 


upset  rulings  of  both  the  St.  Louis  federal 
court  and  U.  S.  Circuit  Court  of  Appeals, 
which  ruled  against  the  amusement  company 
and  in  favor  of  the  AAA,  is  based  on  the 
grounds  that  the  consent  decree  which  estab- 
lished arbitration  had  no  right  to  force  it  upon 
non-defendants  in  the  suit,  such  as  the  St. 
Louis  Amusement  Company.  The  AAA  had 
reduced  clearance  previously  granted  St.  Louis 
Amusement  houses  on  appeal  of  the  .Apollo 
Theatre. 


Court  Upholds  Out 
Of  Court  Settlement 

Validity  of  the  out-of-court  settlement  reached 
by  20th  Century-Fox  and  the  Windsor  Theatre 
of  Baltimore  in  the  $600,000  anti-trust  suit 
brought  against  it  and  other  majors,  was  upheld 
in  federal  court  this  week  by  Judge  F.  Dickinson 
Letts. 

The  settlement,  which  assures  the  Windsor 
first-run  neighborhood  rights  on  half  of  20th- 
Fox's  product  was  challenged  by  the  competing 
Walbrook  which  has  had  first-run  privileges 
since  1946.  The  Walbrook,  across  the  street 
from  the  Windsor,  indicated  it  might  sue  to 
regain  its  priority  on  both  20th-Fox  and  other 
product. 


File  3  Fraud  Suits 

Paramount,  20th  Century-Fox  and  Warner 
Bros.  Tuesday  entered  suits  alleging  percent- 
age fraud  in  the  federal  court  at  St.  Joseph, 
Mo.,  against  James  R.  Cook  over  the  Missouri 
Theatre  at  Maryville. 


Confidential  Studies 
Wis.  Detective  Rule 

Lawyers  for  Confidential  Reports  this  week 
were  studying  the  recent  ruling  of  Wisconsin's 
Attorney  General  that  checkers  operating  in 
that  state  must  be  licensed  as  private  detectives 
and  post  bond. 

The  ruling,  made  by  Attorney  General  Grove 
L.  Broadfoot  is  the  outgrowth  of  several  years' 
agitation,  originally  begun  by  Harold  Berk- 
holtz,  a  West  Bend,  Wis.,  exhibitor,  and  taken 
up  by  the  Independent  Theatre  Owners  of  Wis- 
consin and  Upper  Michigan  (Allied). 

The  exhibitor  organization  took  the  stand 
that  such  licensing  would  insure  a  higher  "cali- 
ber of  checkers."  In  answer  to  queries,  Confi- 
dential declared  it  had  nothing  to  say  until  its 
"legal  counsel  had  rendered  a  statement." 


Kansas  City  Kimo  to  Go 
Back  to  Foreign  Films 

Kansas  pitiy's  Kimo  will  return  to  a  policy 
of  foreign-language  films  on  Oct.  1,  1948  with 
"The  Dammed"  at  65  cents  night  and  a  matinee 
of  45  cents.  Bill  Scott  will  manage  for  the 
Dickinson  circuit  which  switched  the  house 
from  foreign  films  to  American  films  and  sub- 
sequent-runs last  spring. 


9 

Crowds  Gathering 
For  St.  Louis  Meets 

(Continued  from  Page  5) 
Projections,"  by  National  Carbon  Company. 
Both  these  events  are  scheduled  for  Thursday 
with  RCA's  Barton  Kreuzer  handling  the  tele- 
vision demonstration  and  National  Carbon's 
C.  C.  Ollinger  lecturing  on  the  arc. 

Finishing  Touches 

Workingmen  were  busy  late  this  week  putting 
the  finishing  touches  on  the  Tesma-Tedpa  dis- 
plays which  promised  to  reach  an  all-time  high 
with  over  100  companies  exhibiting,  according 
to  Tedpa  President  Ray  C.  Colvin.  Already  the 
displays  which  will  open  Sunday  are  crowding 
the  large  floor  space  offered  by  the  Jefferson 
Hotel's  Crystal  and  Ivory  Rooms.  Scheduled 
also  for  Sunday  is  a  meeting  for  RCA. 

The  MPTO  will  open  its  convention  with 
registration  Monday,  Sept.  2,  at  10  A.M.  This 
will  be  followed  with  a  luncheon  in  the  hotel's 
Gold  Room  where  the  city  of  St.  Louis  will 
extend  its  welcome  and  will  introduce  the  con- 
vention speakers  —  RKO's  Leon  Bamberger, 
MGM's  Henderson  Richey,  TOA  General 
Counsel  Heran  Levy,  who  will  discuss  Ascap, 
and  Tesma  President  Oscar  F.  Neu. 

Election  of  MPTO  officers  and  directors  will 
also  be  held  at  this  session  which  will  be  fol- 
lowed by  a  cocktail  party  in  the  early  evening 
and  a  dinner  session  at  8  P.M.,  with  Tom  Ed- 
wards of  the  Edwards  and  Harris  Circuit  as 
toastmaster.  The  principal  speaker  at  the  dinner 
will  be  TOA  Executive  Director  Gael  Sullivan, 
and  guests  at  the  table  will  include  Tesma's 
Neu,  Tesma  Secretary  Roy  Boomer  and  TOA 
Director  W.  F.  Ruffin. 

Also  scheduled  for  Monday  will  be  a  meeting 
of  RCA  dealers  in  Room  1.  Tesma's  directors 
will  hold  a  luncheon  at  12  :30  P.M.  in  Room  6, 
and  Tedpa  directors  will  meet  in  Room  6  at 
2  P.M.  RCA  has  a  dealers'  dinner  scheduled  for 
the  Crystal  Room  at  7  P.M. 

Tedpa  will  open  Tuesday's  sessions  with  a 
luncheon  in  the  Gold  Room  with  Former  City 
Counselor  Joseph  F.  Holland  as  toastmaster 
and  Mayor  Aloys  P.  Kaufmann  as  guest  speaker. 
The  exhibits  will  be  open  Tuesday  from  10 
A.M.  till  noon  and  from  2  P.M.  till  11  P.M. 

At  6  P.M.  there  will  be  a  reception  in  Room  8. 
.^t  6:30  P.M.  Ideal  Seating  will  hold  a  dinner 
for  dealers^  and  shortly  after  the  Ballyntyne 
dealers  will  dine  in  Room  9. 

Business  Meets 

On  Wednesday,  Tesma  will  hold  its  annual 
business  meeting  at  10 :30  A.M.  in  the  Gold 
Room  while  Tedpa  opens  its  business  meet  in 
the  Crystal  Room.  At  11:55  A.M.  there  will 
be  a  sightseeing  tour  for  the  ladies.  Exhibits 
will  close  for  the  day  at  5  P.M.  At  6:30  P.M. 
there  will  be  a  cocktail  party  in  the  Crystal 
Room  followed  by  the  annual  Tesma-Tedpa 
banquet  in  the  Gold  Room  with  a  floor  show 
and  dinner  dancing. 

On  Thursday,  the  convention  will  close  after 
a  meeting  of  Tesma  directors  in  Room  6  and 
Tedpa  directors  in  Room  4.  Both  sessions 
start  at  2  P.M.  The  exhibits  will  close  at 
11  P.M. 


Regular  Census 

The  Motion  Picture  Association  of 
America  will  take  a  census  of  motion 
picture  theatres  in  the  United  States 
every  two  years,  Research  Department 
Director  Robert  W.  Chambers  an- 
nounced Thursday.  The  Department 
concluded  its  first  survey  of  18,351  the- 
atres earlier  this  year. 


invites  the  entire  indusi 

CENTURY-FOX 

With  the  most  important  national  conven; 
in  its  history  completed  .  .  .  the  entire  per-ii 


sonnel  of  the  company  that  leads  the 
entire  industry '^^is  ready  to  do 
the  most  important  job 


in  its  history! 


THE 

mkM  PIT 

Darryl  F.  Zahuck  Presents  OLIVIA 
de  HAVILLAND  in  "THE  SNAKE  PIT"  also 
Starring  MARK  STEVENS  and  LEO  GENN 
with  Celeste  Holm  •  Glenn  Langcn  and 
Helen  Craig,  Leif  Erickson,  Beulah  Bondi 
Lee  Patrick,  Howard  Freennan,  Katherine 
Locke,  Natalie  Schafer,  Frank  Conroy, 
Ruth  Donnelly,  Minna  Gombell  •  Directed 
by  ANATOLE  LITVAK  •  Produced  by 
ANATOLE  LITVAK  and  ROBERT  BASSLER 
Screen  Play  by  Frank  Partos  and  Millen 
Brand  •  Based  on  the  Novel  by 
Mary  Jane  Ward 


WNEi  li¥ 

iiif  $miim 

if  HE 

Color  by  TECHNICOLOR 

BETTY  GRABLE  •  DAN  DAILEY  in  "WHEN 
MY  BABY  SMILES  AT  ME"  •  Color  by 
TECHNICOLOR  •  With  JACK  OAKIE, 
JUNE  HAVOC,  RICHARD  ARLEN,  JAMES 
GLEASON  •  Directed  by  WALTER  LANG 
Produced  by  GEORGE  JESSEL  •  Screen 
Play  by  LAMAR  TROTTI  •  Adaptation  by 
Elizabeth  Reinhardt  •  From  a  Play  by 
George  Manker  Watters  and  Arthur  Hop- 
kins •  Lyrics  and  Music:  "By  The  Way" 
"What  Did  I  Do?"  by  Mack  Gordon  and 
Josef  Myrow  •  Dances  Staged  by  Sey- 
mour Felix  and  Kenny  Williams 


UNFAITHFULLY 
YOURS 


REX  HARRISON  •  LINDA  DARNELL 
RUDY  VALLEE  .  BARBARA  LAWRENCE 
in  "UNFAITHFULLY  YOURS"  with  Kurt 
Kreuger,  Lionel  Stander,  Edgar  Kennedy, 
Alan  Bridge,  Julius  Tannen,  Torben  Meyer 
An  Original  Screen  Play  Written,  Directed 
and  Produced  by  PRESTON  STURGES 


LLOW 

IKY 


GREGORY  PECK  •  ANNE  BAXTER 
RICHARD  WIDMARK  in  "YELLOW  SKY" 
with  Robert  Arthur,  John  Russell,  Henry 
Morgan,  James  Barton,  Charles  Kemper 
Directed  by  WILLIAM  A.  WELLMAN 
Produced  by  LAMAR  TROTTI  •  Screenplay 
by  Lamar  Trotti  •  Based  on  a  Story  by 
W.  R.  Burnett 


^More  Champions  than  any  other  company  on  Motion  Picture  Herald's  list  of  Boxoffice  Champions  .  .  .  the  on 


SPYROS  P. 
SKOURAS 

GelehralioYL 


SEPT.  26  to  DEC.  25 
INCLUSIVE 


ii¥  iF 
THi  ilTY 

"CRY  OF  THE  CITY"  Starring  VICTOR 
MATURE  .  RICHARD  CONTE  with  Fred 
Clark,  Shelley  Winters,  Betty  Garde,  Berry 
Kroeger,  Tommy  Cook,  Debra  Paget,  Hope 
Emerson,  Roland  Winters,  Walter  Baldwin 
Directed  by  ROBERT  SIODMAK  .  Pro- 
duced by  SOL  C.  SIEGEL  •  Screen  Play  by 
Richard  Murphy  •  From  a  Novel  by  Henry 
Edward  Heiseth 


APARTMENT 
FOR  PEa6Y 

Color  by  TECHNICOLOR 

JEANNE  CRAIN  •  WILLIAM  HOLDEN  and 
EDMUND  GWENN  in  "APARTMENT  FOR 
PEGGY"  .  Color  by  TECHNICOLOR  •  With 
Gene  Lockhart,  GrifF  Barnett, Randy  Stuart 
Directed  and  Written  for  the  Screen  by 
GEORGE  SEATON.  Produced  by  WILLIAM 
PERLBERG  •  From  a  Story  by  Faith  Baldwin 


HOUil 

IDA  LUPINO  .  CORNEL  WILDE  .  CELESTE 
HOLM  .  RICHARD  WIDMARK  in  "ROAD 
HOUSE"  with  O.  Z.  Whitehead,  Robert 
Karnes,  George  Beranger,  Ian  MacDonald 
Grandon  Rhodes  •  Directed  by  JEAN 
NEGULESCO  •  Produced  by  EDWARD 
CHODOROV  •  Screen  Play  by  Edward 
Chodorov  •  Story  by  Margaret  Gruen 
and  Oscar  Saul 


company  to  make  the  list  every  month  to  date  in  '48 .      more  hits  than  any  other  company  on  Variety's  Scoreboard! 


12  '  SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 

Selling  the  Picture 

News  and  Ideas  Concerning  Profitable  Advertising,  Publicity  and  Exploitation 


Painted  Footsteps  Still  a  Winner 

An  old  exploitation  stunt  that  fits  the  title  or  the  type  of  feature  may  still  be  better 
than  some  new  gag  for  attracting  patrons.  Manager  Howard  Griffin  of  the  Durwood 
Circuit's  State  Theatre,  Jefferson  City,  Mo.,  proved  this  anew  when  he  grabbed  the 
old^jainted-footsteps-leading-into-the-theatre  idea  out  of  the  bag  of  exploitation  tricks. 
It  was  particularly  fitting,  for  the  title  of  his  feature  was  "Step  by  Step."  It's  a  pedes- 
trian step,  he  asserts,  into  which  any  manager  can  walk  when  he  plays  that  picture. 
Griffin  painted  footprints  on  the  sidewalk  in  front  of  the  theatre  and  had  them  leading 
up  to  the  box-office,  to  the  doorman,  to  the  concession  stand  and  also  to  the  lobby 
display  built  to  plug  the  film.  He  went  further,  stencilled  the  word  "step"  in  each  print, 
joining  one  print  to  another  by  a  connecting  "by." — KC. 

Memorial  Service  for  Babe  Ruth 
Nets  Cumberland  Press  Splurge 


Credit  for  a  most  astute  and  comprehensive 
promotion  campaign  for  Allied  Artists'  "Babe 
Ruth  Story"  goes  to  Manager  Ray  Light  of  the 
Maryland  Theatre,  Cumberland,  Md.,  and  Dar- 
nell Theatres  District  Manager  Harry  D.  Stearn 
which  resulted  in  a  newspaper  space-grabbing 
splurge.  They  made  practically  the  entire  cam- 
paign hinge  on  a  memorial  service  for  Babe 
Ruth,  who  had  died  not  long  before  playdate, 
to  be  held  in  the  theatre.  Manager  Light  con- 
tacted Robert  "Lefty"  Grove_  famous  left-hand 
pitcher  for  the  Philadelphia  "Athletics  and  the 
Boston  Red  Sox,  and  invited  him  to  appear  on 
the  stage  the  opening  night  and  he  interviewed 
by  the  new  WCUM  radio  station  sports  an- 
nouncer Charles  Krapf_  and  its  program  direc- 
tor, Sammy  Cozad.  As  Grove  had  a  previous 
engagement,  the  memorial  service  was  staged 
the  night  before  the  opening. 

Light  and  Krapf  then  arranged  for  two  local 
all-star  baseball  teams  to  appear  on  the  program 
along  with  a  locally  popular  Catholic  priest. 
The  local  newspaper  played  ball  with  the  the- 


'MOST  HEAVENLY  MISSES.'  Edith 
Mae  Z'Ui  and  Joan  Coyle,  winners  of  Brook- 
lyn's "Most  Heavenly  Miss"  beauty  contest, 
which  was  held  in  connection  with  Golden 
Productions'  "Texas,  Brooklyn  and  Heaven," 
pose  for  the  cameras  while  three  judges 
show  they  don't  mind  this  kind  of  work  at 
alL  Left  to  right:  Producer  Edward  "Doc" 
Golden;  Howard  LeSieur,  United  Artists 
advertising  and  publicity  director,  and  Lou 
Melamed,  UA  radio  director. 


atre,  running  a  two-column  spread  on  the 
sports  page,  a  two-column  spread  on  the  even- 
ing of  the  memorial,  and  a  three-column  news 
spread  with  a  cut  of  the  radio  men  interviewing 
Grove  over  the  air,  on  opening  day,  and  a  fol- 
low-up two-column  sports  editorial  the  following 
Sunday.  Campaign  was  the  biggest  free  space- 
grabber  Cumberland  had  known. 

Grove  told  a  number  of  anecdotes  about  the 
Bambino,  recalling  that  in  the  season  the  Babe 
made  60  homers,  the  57th  was  hit  off  Grove 
himself.  Members  of  the  two  ball  teams  were 
presented  to  the  audience.  Grove  was  presented 
with  a  gold  lifetime  pass  to  all  Darnell  theatres 
good  for  himself  and  wife. 

The  memorial  service  was  preceded  by  a 
number  of  promotion  events  including  a  dinner 
{Continued  on  Page  13) 


NSS  Mailing  Piece  for 
'Showmanship'  Campaign 

A  special  printed  piece  entitled  "How  to  Win 
Friends  and  Influence  Patrons"  is  being  dis- 
tributed to  exhibitors  by  National  Screen 
Service  in  connection  with  its  "Get  Back  to 
Showmanship"  campaign  for  the  George 
Dembow  Tribute. 

Top  selling  suggestion  is  Headers  and  Trai- 
lerettes  to  plug  Greater  Movie  Season  and  a 
series  of  institutional  trailers  are  also  featured. 


'Mozart  Story'  Premiere 
At  Little  Carnegie  Oct.  2 

Screen  Guild's  "The  Mozart  Story,"  based 
en  the  life,  loves  and  music  of  the  great  com- 
poser, Wolfgang  Amadeus  Mozart,  will  have 
its  world  premiere  Oct.  2  at  the  Little  Carnegie 
Theatre  in  New  York. 

An  extensive  newspaper,  radio  and  exploita- 
tion campaign  will  launch  the  film,  which  is 
the  first  "class"  release  to  be  handled  by 
Screen  Guild. 


'Macbeth'  Premiere 

World  premiere  of  Republic's  "Macbeth^" 
the  Orson  Welles  special,  will  take  place  in  the 
Esquire  at  Boston,  Oct.  7  Republic  Distribution 
X^ice-President  James  R.  Grainger  announced 
this  week. 


Honor  Olympic  Athletes 
Prior  to  Film  Opening 

A  citywide  "welcome  home"  celebration  for 
Olympic  Game  athletes  from  the  New  York 
area,  beginning  with  a  public  rally  in  Columbus 
Circle,  followed  by  a  parade  down  Broadway 
to  Gotham  Theatre,  where  the  athletes  attended 
a  preview  of  "The  Olympic  Games  of  1948,'' 
preceded  the  opening  of  the  J.  Arthur  Rank 
Technicolor  film  this  week.  The  celebration  took 
place  on  Thursday  evening,  with  the  Eagle  Lion 
release  beginning  its  regular  run  on  Friday. 

Following  a  special  dinner  at  the  New  York 
Athletic  Club,  the  athletes  were  escorted  to 
Columbus  Circle  where  they  were  officially 
welcomed  by  Mayor  William  O'Dwyer.  The 
parade  to  the  Gotham  Theatre,  in  which  Boy 
Scouts,  Girl  Scouts  and  representatives  of  New 
York's  Police  Athletic  League  participated, 
as  well  as  the  more  than  50  athletes  was  led 
by  John  Lefakinis  of  Athens  College,  Athens, 
Greece,  who  carried  the  official  Olympic  torch 
used  in  the  opening  ceremonies  at  Wembley 
Stadium  in  London. 


Guessing  Contest  Keystone 
Of  'Two  Guys'  Campaign 

A  guessing  contest  sponsored  by  a  news- 
paper in  Hartford,  Conn,  was  the  keystone  of 
the  campaign  by  Manager  James  F.  McCarthy 
of  the  Warner  Strand  for  Warners'  "Two 
Guys  From  Texas."  Question  readers  were 
asked  was :  "How  many  pictures  have  Dennis 
Morgan  and  Jack  Carson  appeared  in  together?" 
Congest  guessers  received  guest  theatre  tickets. 
— HFD. 


Hudson  Bay  Fur  Tieup 

By  arrangement  with  the  Hudson  Bay  Fur 
Company,  the  Centre  Theatre,  Salt  Lake  City, 
put  on  a  Fall  Style  in  Furs  fashion  show  in 
conjunction  with  the  showing  of  20th  Century- 
Fox's  "That  Lady  in  Ermine."  It  paid  off  well. 


PERMANENT  DISPLAY.  This  shadow 
box  is  used  as  a  permanent  window  display 
by  Manager  L.  W.  McEachern  of  Century's 
Kingsway  Theatre  in  Brooklyn  and  his  as- 
sistant, S.  Stromberg.  Copy  and  picture  are 
changed  weekly.  Are  YOUR  displays  as 
attractive  ? 


SHOWMEN  S  TRADE  REVIEW,  September  25,  1948 


13 


SHOWMANSHIP  SLANTS 

Current  Theatre  Exploitation 
Briefed  Down  fo  Basic  Ideas 


Charles  Sugarman,  manager  of  the  World 
Theatre,  Columbus,  O.,  reaped  the  benefit  of 
an  all-out  promotion  on  the  March  of  Time 
subject,  "White  Collar  Girl"  (released  through 
20th-Fox),  which  played  his  showcase  coinci- 
dent with  the  Lazarus  department  store's  plug- 
ging of  the  subject.  Two  style  shows,  window 
displays  and  ads  highlighted  the  tieup.  Manager 
Sugarman  had  a  special  screening  for  Lazarus 
executives. — COL. 

Helen  Wabbe,  publicist  at  the  Golden  Gate 
Theatre,  San  Francisco,  instituted  a  strong 
public  relations  play  for  the  showing  of  RKO 
Radio's  "Good  Sam"  by  integrating  her  cam- 
paign with  a  local  safe-driving  project.  Tieing 
in  with  the  National  Safety  Council  in  coopera- 
tion with  a  morning  newspaper,  Miss  Wabbe 
rewarded  safe-driving  winners  with  tickets  to 
the  Gate.  Street  placards  were  used  extensively. 
— SF. 

Gerry  WoUaston,  manager  of  the  State 
Theatre,  Harrisburg,  Pa.,  in  his  campaign  on 
Warners'  "Two  Guys  from  Texas,"  arranged 
for  a  personal  interview  with  Tex  Beneke, 
which  was  broadcast  over  WCMB,  together 
with  Beneke's  recording  of  the  film's  "Hank- 
erin'."  In  addition,  Wollaston  and  Assistant 
Mike  Todorov  set  up  seven  music  store  and 
music  department  tieups  for  the  hit  tunes.  They 
offered  tickets  on  the  Red  McCarthy  show  over 
WHGB. 

House  Manager  Charles  Pincus  of  the 
Utah  Theatre,  Salt  Lake  City,  tied  up  with  the 
local  Tribune-Telegram  for  a  coloring  contest 
in  connection  with  the  newspaper's  daily  comic 
section.  Contest  was  open  to  members  of  the 
theatre's  Mickey  Mouse  Club,  who  were  to  color 
a  single  comic  strip.  Awards  went  to  20  boys 
and  girls. — SLC. 

Managing  Director  Ted  Harris  of  the 
State  Theatre,  Hartford,  Conn.,  arranged  an 
essay  contest  as  part  of  his  campaign  for  Allied 
Artists'  "The  Babe  Ruth  Story."  Contest  was 
based  on  the  question,  "What  Was  Babe  Ruth's 
Greatest  Contribution  to  Baseball?"  Harris  tied- 
in  with  a  sporting  goods  store  for  displays, 
cooperation  on  prizes,  etc. — HFD. 

Walter  Wilson,  manager  of  the  Capitol 
Theatre,  Edmonton,  Canada,  staged  a  "Love- 
liest Mother"  contest  in  connection  with  RKO 
Radio's  "I  Remember  Mama."  Extensive  news- 
paper coverage,  through  the  cooperation  of  the 
Edmonton  Bulletin,  raised  local  interest  to  fever 
pitch.  The  winner,  Mrs.  Anna  Anholt,  was 
flown  to  Hollywood  for  a  visit  at  the  RKO 
Studios  and  tea  with  Irene  Dunne,  star  of  the 
picture.  On  her  return,  the  winner  made  a  per- 
sonal appearance  on  the  stage  of  the  theatre 
and  related  her  experiences. 


'Red  Shoes'  Premiere 
In  Washington  Oct.  14 

American  premiere  of  J.  Arthur  Rank's  "Red 
Shoes"  will  take  place  at  the  National  Theatre, 
Washington,  D.  C,  on  Oct.  14,  Eagle  Lion 
Distribution  Vice-President  William  J.  Heine- 
man  announced  this  week. 

The  Washington  premiere  will  start  a  series 
of  two-a-day  roadshowings  of  the  picture, 
Heineman  said.  The  National,  one  of  the  oldest 
and  most  colorful  of  the  nation's  theatres, 
dropped  the  legitimate  policy  for  which  it  had 
been  famous  recently  when  Actor's  Equity 
forced  the  issue  on  race  segregation  in  that 
house. 


Fred  Reefh  'Shouts' 

Manager  Fred  Reeth  of  Warners'  Cap- 
itol, Madison,  Wis.,  keeps  the  public  in- 
formed of  his  coming  attractions  through 
a  six-page  throwaway,  measuring  3x6 
inches  folded.  On  the  front  is  the  picture 
of  a  man  leaning  over  backward,  with  this 
copy:  "We  are  bending  over  backwards 
shouting  about  the  big  hits  coming  to 
Warner  Bros.  Capitol."  Inside  are  ads 
for  the  next  five  features  to  play  the 
theatre. 

The  throwaway  ads  are  distributed  at 
all  restaurants  and  hotels,  and  Reeth  got 
two  merchants  to  enclose  them  in  their 
monthly  statement  envelopes.  He  finds 
that  this  "shouting"  gets  results. 


Ruth  Memorial  Service 
Nets  Press  Splurge 

(Continued  from  Page  12) 

for  Mr.  and  Mrs.  Grove_  attended  by  President 
Jack  Stuart  of  WCUM  and  his  lieutenants, 
Krapf  and  Cozad  sports  and  Sunday  editors^ 
the  State  Attorney,  bankers  and  others. 

Station  WCUM  gave  the  picture  and  me- 
morial service  about  two  score  spots  in  addi- 
tion to  stories  about  the  Babe  which  it  gleaned 
from  various  sources.  It  made  a  tape  recording 
of  the  memorial  and  played  it  back  over  the 
air  at  11  P.M.,  following  the  service,  cancelling 
other  programs  to  do  so.  Art  Mooney,  who 
was  playing  the  Cumberland  in  person  prior  to 
the  film's  opening,  announced  the  memorial  at 
all  four  shows  during  his  engagement,  and  an- 
nouncements were  made  over  the  public  address 
system  at  all  games  at  the  local  ball  park. 


'Peggy'  in  Detroit 
Spearheads  Premieres 

Opening  of  "Apartment  for  Peggy"  at  the 
Fox  Theatre,  Detroit  on  Sept.  30  will  spear- 
head a  series  of  world  premieres  to  be  staged 
by  20th  Century-Fox  during  the  coming  weeks. 
Second  on  the  schedule  is  "The  Snake  Pit,"  due 
to  bow  at  the  N.Y.  Rivoli  Nov.  4. 

Stars  William  Holden  and  Edmund  Gwenn, 
Director-Scripter  George  Seaton,  and  Colleen 
Townsend  will  attend  the  Detroit  premiere. 


GRIST  for  the 
SHOWMANSHIP  MILL 


Film  Classics  Advertising  and  Publicity  Di- 
rector Al  Zimbalist  has  arranged  a  national  tie- 
up  with  Aristocrat  Leather  Products,  makes  of 
"Inner  Sanctum"  wallets,  through  which  the 
manufacturer  will  award  50  prizes  to  exhibitors 
who  do  the  best  exploitation  jobs  for  EC's 
forthcoming  picture,  "Inner  Sanctum."  First 
prize  is  a  1949  Crosley  station  wagon.  Others 
are  five  sets  of  de  luxe  cowhide  bags  four 
cowhide  two-suiters,  six  men  or  women's  wrist 
watches  and  35  Inner  Sanctum  wallets.  Every 
showman  who  enters  the  contest  will  receive 
one  of  the  wallets.  Contest  ends  April  15  1949 
and  all  entries  should  be  sent  to  Inner  Sanctum 
Contest  Judges,  Aristocrat  Leather  Products, 
292  Fifth  Avenue,  New  York  City. 

Jj:  *  * 

Because  the  use  of  disc  jockeys  in  plugging 
"So  This  Is  New  York"  during  its  run  at  the 
United  Artists  Theatre,  San  Francisco,  had 
such  good  results  officials  of  Screen  Plays,  Inc., 
announced  the  company  is  planning  to  allocate 
90  per  cent  of  its  radio  budget  to  disc  jockey 
plugs  in  engagements  in  the  e^st.  One-minute 
spot  pitches  for  the  picture  will  be  made  by  the 
film's  stars. 


Puts  on  'Flesh'  Ballyhoo 
To  Introduce  His  Trailer 

When  Reg  Streeter  moved  from  the  Mission 
Theatre  in  Santa  Barbara  to  the  Forum  in 
Los  Angeles  he  found  he  had  a  theatre  with 
an  honest-to-goodness  stage.  You  could  hear 
the  wheels  in  his  brain  whirling  r  he  would 
use  that  stage.  Well,  what  he  came  up  with 
was  a  ballyhoo  for  "Up  in  Central  Park"  put 
on  just  before  the  trailer. 

His  assistant  and  one  of  the  usherettes  rode 
a  tandem  bicycle  across  the  stage  and  drew 
after  them  a  fifteen-foot  banner  advertising  the 
picture.  The  banner  slid  along  a  wire  so  that 
it  remained  readable  at  all  times.  The  couple 
also  rode  the  bike  around  the  streets. 


IF  YOU  ARE  A  PROGRESSIVE.  GOIN&PLACES  MEMBER  OF  THE  THEATRE 
BRANCH  OF  THE  FILM  INDUSTRY  YOU  CAN  PROVE  IT  BY  SHOWING 
YOUR  MEMBERSHIP  CARD  IN  I.M.P.S.  JOIN  NOW.  YOUR  MEMBERSHIP 
CARD  WILL  BE  SENT  IMMEDIATELY  UPON  RECEIPT  OF  YOUR  APPLICA- 
TION.  USE  BLANK  BELOW. 


Chick  Lewis,  General  Director 

Institute  of  Motion  Picture  Showmanship 

Shoymien's  Trade  Review 

1501  Broadway,  New  York  18.  N.  Y, 

I  hereby  apply  for  membership  in  the  Institute  of  Motion  Picture  Showmanship,  with  the 
understanding  that  such  membership  in  no  way  obligates  me  to  pay  dues  nor  spend  money 
for  any  commodity  or  article  by  reason  of  such  membership. 

Name  

Theatre   -  

Street     

City   State  


14 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


2nd  Roll  Call:  Showmen  Admitted  to  Membership 
During  the  period  July  29,  September  15,  1948 


Tom  Anderson 
Chief  Theatre 
Roswell,  N.  M. 

Malcolm  E.  Adair 
Paramount  Downtown 
lios  Angeles,  Calif. 

John  Bertoth 
Columbia  Theatre 
Clinton,  Ind. 

William  Briemann 
Ambassador  Theatre 
Baltimore,  Md. 

Leo  Barron 

Rialto  and  Rex  Theatre 
Aransas  Pass,  Texas 

Donald  G.  Baier 

Fort  Theatre 

Fort  Atkinson,  Wise. 

J.  H.  L.  Booth 
Okotoks  Theatre 
Calgary,  Alberta 

Hugh  S.  Borland 
Louis  Theatre 
Chicago,  111. 

Vincent  Beforce 
RKO  Palace  Theatre 
Trenton,  N.  J. 

Jim  Barnes 

Warner's  Huntington  Park 
Huntington  Park,  Calif. 

Harold  D.  Barnes 
Capitol  Theatre 
Clinton,  Iowa 

James  R.  Bonholzer 
Warner's  New  Bijou 
Aberdeen,  Wash. 

Clayton  J.  Bosten 
Palace  Theatre 
Muscantine,  Iowa 

Russell  W.  Barrett 
Warner  Bros.  Capitol 
Willimantlc,  Conn. 

Charles  H.  Bowers,  Jr. 
Warner's  Hollywood 
Hollywood,  Calif. 

Wayne  B.  Berkley 
Adler  Theatrt>  Co.,  Inc. 
Marshfield,  Wise. 

Lillien  Bertotti 
Columbia  Theatre 
Clinton,  Ind. 

R.  E.  Baldwin 
State  Theatre 
Shafter,  Calif. 

J.  W.  Beach 
Appalachian  Theatre 
Boone,  N.  C. 

Stanley  Bernstein 
Embassy  Theatre 
Brooklyn,  N.  Y. 


Robert  Cammann 
Loew's  72nd  St.  Theatre 
New  York,  N.  Y. 

L.  Anthony  Churneiski 
Woods  Theatre 
Chicago,  111. 

J.  Ray  Cook 
Missouri  Theatre 
Maryville,  Miss. 

Ken  Cobb 
Cameo  Theatre 
Rochester,  N.  Y. 

James  A.  Carey 
Hiway  Theatre 
York,  Pa. 

George  C.  Cronin 
Warner's  Wiltern 
Los  Angeles,  Calif. 

A.  Bruce  Carden  , 
Big  Stone  Theatre 
Big  Stone  Gap,  Va. 

Wallace  R.  Cowen 

Elsinore  and  Capitol  Theatres 

Salem,  Oregon 

Halburton  S.  Clough 
Lorin  Theatre 
Berkeley,  Calif. 

Lloyd  R.  Conrad 

Casino  Theatre 

Halifax,  Nova  Scotia,  Canada 

Nat  Cutler 
Electra  Theatre 
Brooklyn,  N.  Y. 

J.  V.  Caudill,  Jr. 
Parkway  Theatre 
West  Jefferson,  N.  C. 

M.  G.  Caudill 
Spartan  Theatre 
Sparta,  N.  C. 

Allie  Combs 
Franklin  Theatre 
Frankfort,  Ky. 

Michael  John  Carroll 
American  Theatre 
Bridgeport,  Conn. 

F.  G.  Doney 
Royal  Theatre 
Guelph,  Ontario 

R.  H.  Deuterman 
Palace  Theatre 
Atlanta,  111. 

Kenyon  Davies 
Odeon-Roxy  Theatres 
Brampton,  Ontario,  Canada 

James  G.  Davis 
Paramount  Theatre 
Lynn,  Mass. 

Dudley  Dumond 
State  Theatre 
Toronto,  Ontario 


A.  S.  Dart 
Broadway  Theatre 
Los  Angeles,  Calif. 

George  W.  Drum 

Port  Theatre 

North  Charleston,  S.  C. 

Frederick  B.  Dressel 
Ritz  Theatre 
Newark,  N.  J. 

John  J.  Deeb 
Parks  Theatre 
254  Chestnut  St. 
Meadville,  Pa. 

T.  D.  Davies 
Roxy  Theatre 

Owen  Sound,  Ontario,  Canada 

Paul  Erickson 
Alki  Theatre 
Wilbur,  Wash. 

Otto  Esposito 
Astor  Theatre 
Bridgeport,  Conn. 

Harold  W.  Engel 
Loew's  Elsmere 
Bronx,  N.  Y. 

Chas.  M.  Edwards 
Sharon  Theatre 
Sharon,  Tenn. 

Deane  H.  Emley 
Winter  Garden  Theatre 
Jamestown,  N.  Y. 

James  E.  Floyd 
Senate  Theatre 
Phila.,  Pa. 

Edward  J.  Friedwald 
Alhambra  Theatre 
334  W.  Wisconsin  Ave. 
Milwaukee,  Wise. 

Floyd  Faubion 

Lee  and  Star  Theatres 

Teague,  Texas. 

Norman  P.  Fullman 
Rio  Theatre 
Wharton,  Texas 

Fred  H.  Fink 
Crown  Theatre 
Toronto,  Ont. 

Joe  Fink 
Rhodes  Theatre 
Atlanta,  Ga. 

Hank  Fuchs 

Loew's  Brevoort  Theatre 
Brooklyn,  N.  Y. 

Mildred  A.  FitzGibbons 
Skouras  Roosevelt 
Flushing,  N.  Y. 

Jim  Foster 

Durwood  Electric  Theatre 
St.  Joseph,  Mo. 


David  U.  Farlou 
Rouge  Theatre 
Detroit  18,  Mich. 

Fred  W.  Ferguson 
Marco  Theatre 
Waterford,  Calif. 


Charles  D.  Hulbert 
Colonial  Theatre 
Richmond,  Va. 

Sam  Hebscher 
Savoy  Theatre 
Hamilton,  Ontario 


Les  Flood  Eddie  C.  Hough 

Rose,  Wallace,  Lynn  Theatres  Blair  Theatre 
Tahoka,  Texas  Marshville,  N.  C. 


Joseph  H.  Fuller 
Loew's  Metropolitan 
Brooklyn,  N.  Y. 

Billy  J.  Fite 
Rialto  Theatre 
Amarillo,  Texas. 

Charles  Wm.  Felter 
600  Second  Ave. 
Troy,  N.  Y. 

Murray  Greene 
Century  Vogue  Theatre 
Brooklyn,  N.  Y. 

Phil  Grody 
Ambassador  Theatre 
Brooklyn,  N.  Y. 

Vincent  Gulli 
Roxy  Theatre 
Brooklyn,  N.  Y. 

Tom  Gallagher 
Century  Theatre 
Trenton,  Ontario 

William  C.  Guse 
Abbey  Theatre 
Milwaukee,  Wise. 

D.  W.  Goodwin 
Urban  Theatre 
Dallas,  Texas 

Tony  Gonzalez,  Jr. 
Capitol  Theatre 
Palacios,  Texas 

Harry  Greenfield 
State  Theatre 
Niagara  Falls,  N.  Y. 

Vogel  Gettier 

Harris  Clifton  Theatre 

Huntington,  Pa. 

Bert  Greene 
Interboro  Theatre 
Bronx,  N.  Y. 

Richard  James  Hug 
Ritz  Theatre 
Inglewood,  Calif. 

Louis  Higdon 
Yucca  Theatre 
Roswell,  N.  M. 

John  P.  Harmacy 
Winfield  Theatre 
Winfield,  Alberta,  Canada 

Charles  Harris 
Chavez  Theatre 
Roswell,  N.  M. 


Harold  M.  Horn 
Regal  Theatre 
Elvins,  Mo. 

Lee  James  Hruby,  Jr. 
4  Star  Theatre 
Chicago,  111. 

Edgar  Heller 

Loew's  Columbia  Theatre 
Washington,  D.  C. 

Ellis  Hartley,  Jr. 
Dixie  Theatre 
Jacksonville,  Fla. 

Bob  Halliday 

Williamette  Valley  Theatres 
Albany,  Oregon 

Eugene  Irwin 

Loew's  72nd  St.  Theatre 

New  York.  N.  Y. 

Charles  Janes 
Gem  Theatre 
Breckenridge,  Mo. 

Charlotte  Janes 
Gem  Theatre 
Breckenridge,  Mo. 

Charles  R.  Jacobs 
American  Theatre 
Roundup,  Mont. 

Earl  Jones 

Warner's  Aberdeen  Theatre 
Aberdeen,  Wash. 

George  H.  Kline 
State  Theatre 
Boyertown,  Pa. 

Sidney  H.  Kleper 
Loew's  College 
New  Haven,  Conn. 

Christy  A.  Kalafat 
Lans  Theatre 
Lansing,  111. 

Claude  E.  Kenner 
Warner's  San  Pedro 
San  Pedro,  Calif. 

D.  C.  Keller 
Community  Theatre 
Hughesville,  Pa. 

Tom  Killeen 
Strand  Theatre 
Spruce  St. 
Scranton,  Pa. 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


15 


Larry  Kent 
Plaza  Theatre 
Houston,  Texas 

Richard  E.  Kepler 
Meadville  Park  Theatre 
Meadville,  Pa. 

Kenneth  W.  Kornahrens 
Dillon  Theatre 
Dillon,  S.  C. 

Mellen  J.  Leavitt 
Empire  Theatre 
Rahway,  N.  J. 

Taylor  Lovorn 
Strand  Theatre 
Georgetown,  S.  C. 

Hank  Lowry 

Beacon  Theatre 

Port  Washington,  N.  Y. 

Sam  W.  Lawrie 
Gem  Theatre 

Fairview,  Alberta,  Canada 

C.  W.  Locke 
Time  Theatre 
Memphis,  Miss. 

Norman  W.  Lofthus 
California  Theatre 
Santa  Barbara,  Calif. 

Jack  E.  Lykes 
Colony  Theatre 
Toledo,  Ohio 

Malcolm  Wade  Leaphart 
Waylin  Theatre 
Naval  Base,  S.  C. 

A.  D.  Labbe 
Vermillion  Theatre 
Vermillion,  Kansas 

Warren  H.  Le  Compte 
Rivoli  Theatre 
Belmar,  New  Jersey 

Lester  Lloyd 
Home  Theatre 
Oklahoma  City,  Okla. 

John  La  Barbera 
Maspeth  Theatre 
Maspeth,  N.  Y. 

Raymond  Leskanie 
Ritz  Theatre 
Garfield,  N.  J. 

Frank  Lesmeister 
Century  Thea'^re 
Blair,  Wisconsin 

Paul  Laube 
Riviera  Theatre 
New  York,  N.  Y. 

F^ED  LiND 

Ute  Theatre 
Rifle,  Colo. 

Avery  C.  Lesto 
Park  Theatre 
Wells,  Minn. 

C.  E.  Mitchell 
Iris  Theatre 
Ray,  Arizona 

H.  McMahon 
Loew's  72nd  St. 
New  York,  N.  Y. 


James  A.  Moore 
Camden  Theatre 
Camden,  Maine 

Ben  Mindlin 

Valley  Stream  Theatre 

Valley  Stream,  L.  I. 

J.  C.  McCullough 
Capitol  Theatre 
North  Bay,  Ontario 

Allen  Margelefsky 
Colony  Theatre 
Brooklyn,  N.  Y. 

H.  R.  Miller 
Skouras  Ward  Theatre 
Bronx,  N.  Y. 

Gus  Nestle 
Warner's  Palace 
Jamestown,  N.  Y. 

Robert  F.  Netzel 
Palace  Theatre 
Crandon,  Wis. 

Michael  A.  Novosel 
Sun-set  Drive-In  Theatre 
Kingston,  Pa. 

Buddy  Nevstein 

Loew's  Brevoort  Theatre 

Brooklyn,  N.  Y. 

Thomas  W.  Nielsen 
State  Theatre 
Bismarck,  N.  D. 

Howard  G.  Nelson,  Asst.  Mgr. 
RKO  Grand  Theatre 
Chicago,  111. 

Henry  E.  Nowicki 
State  Theatre 
Jersey  City,  N.  J. 

Cpl.  Georse  Owens,  Jr. 
T.  E.  C.  R.  Hq.  Bn. 
Fort  Belvin,  Va. 

Roy  Owens 
Plains  Theatre 
Roswell,  N.  M. 

Leon  Osier 

Odeon  Biltmore  Theatre 
Oshawa,  Ontario 

L.  E.  O'Keefe 
Empire  Theatre 
Block  Island,  R.  I. 

W.  A.  Parker 
Capitol  Theatre 
Gadsden,  Ala. 

R.  A.  Pritchard 
Rhodes  Theatre 
Mt.  Vernon,  Ore. 

Claude  E.  Poole 
Colonial  Theatre 
Hagerstown,  Md. 

Sturges  Parry 
Maplewood  Theatre 
Maple  wood,  N.  J. 

John  E.  Perry 
Keystone  Theatre 
Towanda,  Pa. 

Fred  Putnam 
Strand  Theatre 
Port  Arthur,  Texas 


Frances  Partyka 
Sheldon  Theatre 
Buffalo,  N.  Y. 

E.  C.  QuALLS,  Jr. 
State  Theatre 
Burlington,  N.  C. 

MOREY  A.  Quatroche 
Westhampton  Theatre 
Westhampton  Beach,  N.  Y. 

Vincent  J.  Quatroche 
Greenport  'Theatre 
Greenport,  N.  Y. 

Frank  Rio 

Skouras  Riverside  Theatre 
New  York,  N.  Y. 

Ted  C.  Rodis 
Pilgrim  Theatre 
Bronx,  N.  Y. 

Harry  A.  Rose 
Loew  Poll  Theatre 
Bridgeport,  Conn. 

Charles  Rich 
Tuxedo  Theatre 
Brooklyn,  N.  Y. 

W.  J.  Rayner 
Rayner  Cinemas 
Sudbury,  Suffolk,  England 

Arthur  M.  Rosenbush 
Orpheum  Theatre 
Somerville,  Mass. 

Herbert  Rick 
Warner's  Wiltern 
Los  Angeles,  Calif. 

Martin  Rosen 

RKO  Fordham  Theatre 

Bronx,  N.  Y. 

Jos.  W.  Real 
Warner  Theatre 
Oklahoma  City,  Okla. 

Wallace  Shaffer 
Strand  Theatre 
Dubuque,  Iowa 

Kenneth  Solomon 
Yucca  Theatre 
Roswell,  N.  M. 

Oscar  Shine 
Dover  Theatre 
Bronx,  N.  Y. 

David  R.  Sablosky 
Norris  Theatre 
Norristown,  Pa. 

Edward  Sternberg 
New  Amsterdam  Theatre 
42nd  Street 
New  York,  N.  Y. 

Al  Stevens 
Ritz  Theatre 
Lyndhurst,  N.  J. 

Allen  W.  H.  Sterry 
Ridgefield  Playhouse 
Ridgefield,  Conn. 

Charles  H.  Sledge 
Skyway  Drive-In 
College  Station,  Texas 

Raymond  D.  Stephenson 
Starlite  Drive-In 
Weldon,  N.  C. 


Larry  Stickley 
Enid  Drive-In  Theatre 
Enid,  Okla. 

Montague  Salmon 
Rivoli  Theatre 
New  York,  N.  Y. 

James  L.  Smith 
Essaness  Lake  Theatre 
Oak  Park,  111. 

Reg  Streeter 
Warner's  Forum 
Los  Angeles,  Calif. 

Sol  L.  Sorkin 

RKO  Keith's  Theatre 

Flushing,  N.  Y. 

Nicholas  J.  Starinieri 
Jackson  Theatre 
Phila.,  Pa. 

Frank  H.  Stiles 
Richland  Theatre 
Richland,  Wash. 

A.  M.  Sullivan,  Jr. 
Lucas  Theatre 
Savannah,  Ga. 

Harold  A.  Smith 
World  Theatre 
St.  Louis  13,  Mo. 

Ben  H.  Sommers 
State  Theatre 
Winnipeg,  Canada 

Bernie  Seiden 
Century's  Sunnyside 
Woodside,  N.  Y. 

RussEL  D.  Swift,  Jr. 
Pastime  Theatre 
Boone,  N.  C. 

Delmar  Sherrill 
Playhouse  Theatre 
Statesville,  N.  C. 

Jack  Tupler 

4914  N.  Spaulding  St. 

Chicago,  111. 

William  Turner 
Paradise  Theatre 
Vancouver,  Canada 

Samuel  Torgan 
RKO  Keith  Theatre 
27  Bridge  St. 
Lowell,  Mass. 

Dale  C.  Tuhvey 
Joy  Theatre 
Pawnee,  111. 

Charles  J.  Tobolt 
Palace  Theatre 
Lacona,  Iowa 

Ralph  G.  Tiede 
Granada  Theatre 
Napanee,    Ontario,  Canada 

Lewis  Turner 
Roxy  Theatre 
Franklin,  Ky. 

Geo.  R.  Trimyer,  Jr. 
Riverview  Theatre 
Norfolk,  Va. 


Leonard  C.  Utecht 
Essaness  Lake  Theatre 
Oak  Park,  111. 

Al  Unger 
Fulton  Theatre 
Jersey  City,  N.  J. 

Manuel  Garcia  Vega 
Loew's  Delancey  Theatre 
New  York,  N.  Y. 

Anna  Bell  Ward 
Ward  Enterprises 
Lexington,  Ky. 

Grant  D.  West 
Avoca  Theatre 
Avoca,  Iowa 

Monte  Wright 
Peccos  Theatre 
Roswell,  N.  M. 

Wallace  T.  Witt 

Rialto  and  Rex  Theatres 

Aransas  Pass,  Texas 

John  R.  Williams 
Star  Theatre 
Morris,  Okla. 

Norman  J.  Wilks 
New  Amsterdam 
New  York,  N.  Y. 

Walter  E.  Woods 
Embassy  Theatre 
Chicago,  111. 

Gilbert  S.  Wolfe 
Joy  Theatre 
Newmanstown,  Pa. 

Harry  A.  Williams 
Falls  Theatre 
Minneapolis,  Minn. 

Thomas  J.  Wolf 
Roxy  Theatre 
Kansas  City,  Mo. 

Lloyd  A.  Wirtz 

Eueene  Drive-In  Theatre 

Eugene,  Ore. 

Roy  E.  Williams 
Rialto  Theatre 
Orlando,  Fla. 

Jack  Whitfield 

Capitol  Theatre 

Niagara  Falls,  Ontario,  Can. 

Robert  H.  West 
Roxy  Theatre 
Kansas  City,  Mo. 

George  O.  Zane 
Capitol  Theatre 
405  Cleveland  St.. 
P.  O.  Box  509 
Clearwater,  Fla. 

Joe  E.  Zaher 
Imperial  Theatre 
Jacksonville,  Fla. 

Max  Zidenberg 

Searboro,  Family,  Plx,  Manor 

Theatres 
Toronto,  Ontario 


16  SHOWMEN'S  TRADE  REVIEW.  September  25,  1948 

The  Box'Otfice  Slant 

Current  and  Forthcoming  Feature  Product  Reviewed  from  the  Theatreman'i  Standpoint 


Night  Wind 

20th  Century-Fox         Drama         68  mins. 

AUDIENCE  SLANT:  A  good  boy-dog 
picture,  with  unusually  serious  overtones, 
that  yill  please  the  average  patron. 

BOX-OFFICE  SLANT:  The  only  name 
is  the  dog.  Flame,  so  you  have  to  do  some 
selling.  It  will  go  fine  with  a  strong  top 
feature. 

Cast:  Flame,  Charles  Russell,  Virginia  Christine, 
Gary  Gray,  John  Ridgely,  James  Burke,  Konstantin 
Shayne,  William  Stelling,  Guy  Kingsford,  Charles 
Lang,  Deanna  Woodruff.  Credits:  Production,  Sol  M. 
Wurtzel.  Direction,  James  Tinling.  Original  story, 
Robert  G.  North.  Screenplay,  Arnold  Belgard  and 
Robert  C.  North.    Photography,  Benjamin  Kline. 

Plot:  Flame,  a  former  war  dog,  lives  with 
the  Benson  family  and  is  a  close  pal  of  Gary 
Gray,  son  of  Mrs.  Benson  (Virginia  Chris- 
tine). Because  his  father  died  in  the  war, 
Gary  can't  quite  make  himself  accept  his 
stepfather,  Charles  Russell.  Flame  later 
discovers  the  man  who  killed  his  war  mas- 
ter and,  in  the  process  of  getting  revenge, 
kills  two  men.  He  is  sentenced  to  be  killed, 
but  it  develops  that  the  men  were  former 
German  intelligence  men  after  a  U.  S.  Rocket 
secret.  The  boy  and  dog  are  reunited. 

Comment:  Flame,  a  huge  police  dog,  is 
the  real  star  of  his  film,  and  can  certainly 
be  said  to  give  a  good  performance.  The 
human  actors  are  also  more  than  adequate. 
The  story  is  rather  heavy  for  this  type  ani- 
mal picture,  with  two  killings  by  the  dog. 
However,  this  feature  is  handled  so  well  it 
isn't  likely  that  anyone  will  object  to  allow- 
ing children  to  see  the  film.  It  is  primarily  a 
boy-dog  offering,  and  as  such  you  know 
what  to  do  with  it. 


The  Honorable  (atherme 

(French  Dialog — English  Titles) 
European  Copyrights,  Inc.  Comedy  85  mins. 

AUDIENCE  SLANT:  (Adult)  Typical 
fast  and  crazy  French  farce  is  a  little  too 
foreign  for  most  of  us,  although  Edwige 
Feuillere  has  plenty  of  charm  and  the  others 
are  skillful  comedy  fencers. 

BOX-OFFICE  SLANT:  It's  too  risky  for 
experiments  in  regular  houses,  so  seems 
limited  entirely  to  the  art  situations — and  not 
all  of  them,  at  that. 

Cast:  Edwige  Feuillere,  Andre  Luguet,  Claude 
Genia,  Raymond  Rouleau,  Charles  Granval,  Denise 
Grey,  Pasquali,  Hubert  de  Malet,  Irene  Lud,  Sincel, 
Pally,  Jeanne  Fusier,  Gir.  Credits:  Production,  Marcel 
L'Herbier.  Direction,  Georges  Lanpin.  Screenplay, 
S.  H.  Terac.  Photography,  P.  Montagel. 

Plot:  Edwige  Feuillere  sells  clocks  to  peo- 
ple she  discovers  cheating  at  love  (a  polite 
form  of  blackmail);  in  her  peculiar  way  she 
feels  she  is  doing  a  lot  of  good,  although  she 
manages  to  get  3,000  francs  per  clock.  She 
sells  several  to  Raymond  Rouleau,  and  then 
gets  him  involved  in  another  case.  At  first 
against  their  will,  they  fall  in  love  and  every- 
thing ends  happily  with  Edwige  giving  up 
her  clock-selling  for  good. 

Comment:  This  zany  French  farce,  it  de- 
velops, was  made  in  1942  shortly  after  Paris 
was  captured  by  the  Germans.  As  a  result 
the  production  looks  somewhat  shoddy  and 


National  Reviewing  Committees' 
Classifications 

THE  BABE  RUTH  STORY  (Allied) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.   1 — National  Legion  of  Decency. 

KIDNAPPED  (Mono.) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  1 — National  Legion  of  Decency. 

LUCK  OF  THE  IRISH  (20th-Fox) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  1 — National  Legion  of  Decency. 

BAD  SISTER  (U-I) 

MATURE — National  Board  of  Review. 

CLASS  B — National  Legion  of  Decency. 

(Objection:   Reflects  acceptability  of  divorce.) 

FEUDIN'  FUSSIN'  &  A  FIGHTIN'  (U-I) 

FAMILY — National  Board  of  Review. 

CLASS  A — SEC.  1 — National  Legion  of  Decency. 


hastily  put  together.  The  story  and  the 
French  method  of  playing  farce — with  much 
running  around,  excessive  gesticulations,  and 
loud  speech — are  completely  foreign  to 
American  audiences.  Edwige  Feuilliere,  a 
fine  actress  in  serious  films,  here  turns  loose 
a  lot  of  skill  on  poor  material,  and  the  others 
can  be  said  to  do  the  same.  It  can  be  said  to 
be  a  French  "B"  picture.  Because  of  its 
nature  the  film  can  not  be  experimented  with 
in  a  regular  house  and  will  be  limited  to  the 
arts,  and  even  in  those  theatres  it  will  be 
lirnited  to  neighborhoods  where  a  French- 
speaking  audience  is  assured. 


Shanghai  (hesi 

Monogram  Mystery  65  mins. 

AUDIENCE  SLANT:  (Family)  The  kids 
will  go  for  this,  but  its  disconnected  story 
and  slapstick  antics  will  have  little  appeal  for 
the  average  adult. 

BOX-OFFICE  SLANT:  This  Charlie 
Chan  series  is  so  well  established  now  that 
a  relatively  inept  release  like  this  won't  hurt 
it  any. 

Cast:  Roland  Winters,  Mantan  Moreland,  Deannie 
Best,  John  Alvin,  Victor  Sen  Young,  Tim  Ryan, 
Pierre  Watkin,  Russell  Hicks,  Philip  Van  Zandt, 
Willie  Best.  Credits:  Producer,  James  S.  Burkett 
Director,  William  Beaudine.  Original  story,  Sam 
Newman.  Screenplay,  W.  Scott  Darling  and  Sam 
Newman.    Photography,  William  Sickner. 

Plot:  Charlie  Chan,  with  the  help  of  his 
ever-loyal  son  and  chauffeur,  solves  a 
baffling  series  of  murders.  The  police  are 
stymied  by  the  order  in  which  the  victims 
are  killed,  inasmuch  as  it's  in  alphabetical 
order.  Charlie  gets  his  man,  however,  a 
crooked  insurance  racketeer  who  has  used  a 
supposedly  dead  man's  fingerprints  to  shelve 
susnicion. 

Comment:  The  kids  will  go  for  this,  but 
its  disconnected  story  and  slapstick  antics 
will  have  little  appeal  for  the  average  adult. 
One  never  learns  how  the  film  even  got  its 
title,  which  apparently  has  no  connection 
with  the  actual  plot.  Roland  Winters  is 
adequate  in  the  title  role  and  Victor  Sen 
Young  performs  capably  as  his  son.  Mantan 
Moreland's  eye-rolling,  stereotyped  colored 
character  will  get  a  few  laughs.  Technical 
departments  are  okay,  except  the  music  seems 
slightly  out-of-mood  in  a  few  spots,  and  one 
climactical  scene  is  badly  cut.  The  Charlie 
Chan  series  is  so  well  established  now  that 
a  relatively  inept  release  like  this  won't  hurt 
it  any. 


Jungle  Palroi 

20th-Fox  Drama  72  mins. 

AUDIENCE  SLANT:  (Adult)  Average 
moviegoers  will  find  exciting,  suspenseful 
entertainment  in  the  exploits  of  a  squadron 
in  the  South  Pacific  Not  a  war  story,  but 
a  human  interest  yarn. 

BOX-OFFICE  SLANT:  Lack  of  name- 
draw  should  be  no  detriment,  for  with  ad- 
vance exploitation  and  subsequent  word-of- 
mouth,  the  picture  should  attract  patrons 
and  keep  them  coming. 

Cast:  Kristine  Miller,  Arthur  Franz,  Ross  Ford, 
Tom  Noonan,  Gene  Reynolds,  Richard  Jaeckel,  Mickey 
Knox,  Harry  Lauter,  Bill  Murphy,  G.  Pat  Collins. 
Credits:  Directed  by  Joe  Newman.  Screenplay  by 
Francis  Swann.  Adaptation  by  Robertson  White. 
Based  on  the  play  by  William  Bowers.  Photography, 
Mack  Stengler.  Associate  Producer,  Hugh  King. 
General  Manager  in  Charge  of  Production,  Lewis  J. 
Rachmil.    Produced  by  Frank  N.  Seltzer. 

Plot:  This  is  the  story  of  eight  boys  and  a 
girl  in  New  Guinea  in  the  fall  of  1942.  The 
boys  are  eight  pilots,  stationed  on  this  ad- 
vanced airstrip  near  Port  Moresby,  waiting 
desperately  for  reinforcements.  The  girl  is  a 
U.S.O.  entertainer. 

Comment:  An  offering  of  this  kind  (good 
dramatic  fare  with  splendid  performances  and 
a  powerful  tale)  has  all  the  makings  of  a 
box-office  winner.  It  is  a  tense,  exciting 
picture  loaded  with  the  kind  of  exploitation 
angles  that  can  put  it  across  in  any  situation. 
Lack  of  name  draw  should  be  no  detriment', 
for  it  has  all  the  entertainment  elements  in 
its  favor:  a  tightly-knit,  human-interest 
story,  finely-etched,  vivid  characterizations 
by  each  and  every  member  of  the  cast  and 
good  overall  production  handling.  Correct 
advance  exploitation  plus  the  word-of- 
mouth  to  bring  in  patrons  and  keep  them 
coming  should  boost  its  take  everywhere. 
Excellent  cast  is  headed  by  Arthur  Franz 
and  Kristine  Miller,  with  Gene  Reynolds, 
Ross  Ford,  Bill  Murphy  and  the  others  all 
turning  in  expert,  individual  delineations 
under  Joe  Newman's  direction.  Frank 
Seltzer  produced. 


Son  of  God's  (ounlry 

Republic  Western  60  mins. 

AUDIENCE  SLANT:  (Family)  Latest  in 
the  Monte  Hale  series,  this  routine  western 
will  satisfy  the  fans  because  it  has  the  usual 
quota  of  action  and  excitement. 

BOX-OFFICE  SLANT:  Should  do  aver- 
age business  where  westerns  are  popular. 

Cast:  Monte  Hale,  Pamela  Blake,  Paul  Hurst,  Jini 
Nolan,  Jay  Kirby,  Steve  Darrell,  Francis  McDonald. 
Jason  Robards,  Fred  Graham.  Credits:  Directed  by 
R.  G.  Springsteen.  Original  screenplay  by  Paul 
Gangelin.  Additional  dialog.  Bob  Williams.  Photogra- 
phy, John  MacBumie.  Associate  Producer,  Melville 
Tucker. 

Plot:  The  range  land  around  a  small  cattle 
town  is  being  ravaged  by  a  gang  of  crooks 
whose  leader,  himself  a  rancher,  is  doing  this 
nefarious  work  in  order  to  gain  control  of 
the  land.  Reason:  he  has  first-hand  knowledge 
of  the  right-of-way  for  the  railroad.  As  U.  S. 
marshal,  Monte  Hale  is  sent  to  clear  the 
matter  up,  which  he  does. 

Comment:  A  standard  offering  in  the 
(Continued  on  Page  18) 


MOTION  PICTURE  DAILY 


'  'Johnny  Belinda  '  '  ^  ^  ~  ^  ^^""^  Flrst-Class  Drama 

JANE  WYMAN'S  illuminating  performance  will  be  talked  about 
widely  once  ''Johnny  Belinda"  gets  under  way.  While  she  literally 
shines  in  a  very  difficult  role,  the  attraction  which  she  well  nigh 
dominates  has  considerable  merit  on  its  own. 

Out  of  Elmer  Harris'  play  Irmgard  von  Cube  and  Allen  Vincent  have 
worked  out  a  sensible  and  intelligent  script  dealing  with  material  ex- 
plosive enough  to  make  many  producers  gun-shy.  In  such  firm  hands  as 
Jerry  Wald's,  who  produced,  and  Jean  Negulesco's,  who  directed,  and 
a  top-grade  cast,  the  outcome  is  one  of  decided  merit  and  dramatic  power. 
Adult  in  its  appeal,  /'Johnny  Belinda"  in  all  likelihood  will  prove  to  be 
one  of  those  infrequent  films  combining  a  popular  attraction — particularly 
for  women — -with  an  appeal  for  those  who  only  part  with  their  money 
when  Hollywood  delivers  for  discriminating  grown-ups. 


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JANE  mi  •  mm  :mm  imw.wm  mm 

AGNES  MOOREHEAD    •   STEPHEN  MCNALLY  •   directed  by  J EAN  NEGULESCO  •    produced  by  J ERRY  WALD 


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Screen  Play  by  Irmgard  Von  Cub 


the  Stage  Play  by  EIrner  Harris  •  Produced  by  Harry  Wagstaff  Gribble- Music  by  Max  Steine 


18 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


Box-Office  Slants 


Son  of  God's  (ounlry 

(Continued  from  Page  16) 

Monte  Hale  series,  with  enough  of  the  neces- 
sary heroics  and  excitement  to  satisfy  the 
kids  and  outdoor  action  fans.  Story  is  simi- 
lar in  pattern  to  many  other  westerns,  with 
only  a  change  of  time  making  it  different 
from  many  of  its  predecessors.  However,  the 
entertainment  elements  are  there,  so  the 
pictur-e  should  do  average  business  where 
westerns  are  liked.  Monte  Hale  does  okay 
as  the  U.  S.  Marshal,  with  good  support 
given  him  by  Paul  Hurst,  Jim  Nolan  and 
Pamela  Blake.  R.  G.  Springsteen's  direction 
has  seen  to  it  that  there  is  plenty  of  fast- 
moving  action  and  Associate  Producer  Mel- 
ville Tucker  has  supplied  the  picture  with 
the  usual  production  elements. 


Road  House 

20th-Fox       Drama  With  Songs      95  mins. 

AUDIENCE  SLANT:  (Adult)  An  excel- 
lent melodrama  guaranteed  to  thrill  and  en- 
tertain audiences  with  its  laughs,  drama, 
suspense  and  romance.  Topnotch  perform- 
ances by  Ida  Lupino  (she's  a  NEW  Ida  in 
this  one),  Cornel  Wilde,  Richard  Widmark 
and  Celeste  Holm. 

BOX-OFFICE  SLANT:  You've  got  four 
big  names  to  sell,  plus  the  fact  that  the  pic- 
ture delivers  a  full  quota  of  the  elements 
noted  above.  Don't  promise  the  greatest 
picture  since  "The  Birth  of  a  Nation,'  but 
at  least  let  'em  know  you've  got  a  picture 
that  entertains  from  beginning  to  end.  And 
get  in  some  angles  on  the  NEW  Ida  Lupino 
— still  the  same  splendid  actress  but  all  blos- 
somed out  in  a  "new  look"  type  of  beauty 
and  chanting  three  songs  in  a  husky-voiced, 
intimate  sort  of  way  that  wins  and  holds 
every  spectator's  attention. 

Cast:  Ida  Lupino,  Cornel  Wilde,  Celeste  Holm, 
Richard  Widmark,  O.  Z.  Whitehead,  Robert  Karnes, 
Georg-e  Beranger,  Ian  MacDbnald,  Grandon  Rhodes. 
Credits:  Produced  by  Edward  Chodorov.  Directed  by 
Jean  Negulesco.  Screenplay  by  Edward  Chodorov. 
Story  by  Margaret  Gruen  and  Oscar  Saul.  Photogra- 
phy, Joseph  LaShelle.  Art  direction,  Lyie  Wheeler, 
Maurice  Ransford.  Music,  Cyril  Mockridire.  Musical 
direction,  Lionel  Newman.  Songs:  "Again,"  music 
by  Lionel  Newman,  lyrics  by  Dorcas  Cochran ;  "The 
Right  Time,"  music  and  lyrics  by  Lionel  Newman, 
Don  George,  Charles  Henderson ;  "One  For  My 
Baby,"  music  by  Harold  Arlen,  lyrics  by  Johnny 
Mercer. 

Plot:  The  owner  of  a  road  house  near  the 
Canadian  border  falls  in  love  with  one  of  his 
entertainers  who  loves  the  manager.  The 
owner  frames  the  manager,  who  is  convicted 
but  placed  on  probation  in  the  owner's  cus- 
tody. When  the  owner  tries  to  prevent  the 
girl  and  the  manager  from  fleeing  into  Can- 
ada, the  girl  kills  him.  And  by  this  time, 
the  manager  has  the  evidence  proving  that 
he  had  been  framed. 

Comment:  The  brief  plot  outline  sounds 
familiar — after  all,  the  basic  theme  of  the 
eternal  triangle  (in  this  case  two  men  and 
a  girl)  is  used  again  here.  But  don't  let  that 
throw  you.  This  may  be  the  same  old  story, 
basically,  but — "it  isn't  WHAT  you  do  that 
counts,  it's  HOW."  And  that  HOW  makes 
a  big  dif¥ference  insofar  as  "Road  House"  is 
concerned.  It  makes  the  difference  between 
"just  another  picture"  and  "great  show, 
wasn't  it?".  Edward  Chodorov,  who  pro- 
duced this  picture  from  his  own  screenplay 
which  he  adapted  from  a  story  liy  Margaret 


Gruen  and  Oscar  Saul,  has  opened  wide  the 
entertainment  stops,  and  with  the  skillful 
directorial  assistance  of  Jean  Negulesco,  the 
fine  performances  of  Ida  Lupino,  Cornel 
Wilde,  Richard  Widmark  and  Celeste  Holm, 
and  the  competent  help  from  other  members 
of  his  acting  and  technical  staffs,  has  deliv- 
ered an  excellent  melodrama  guaranteed  to 
thrill  and  entertain  audiences  and  send  them 
out  satisfied.  The  nice  thing  about  "Road 
House"  is  that  there  is  no  limit  to  its  appeal 
as  far  as  adult  audiences  are  concerned — 
the  Park  Avenue  matron  will  find  it  enter- 
taining, as  will  also  the  machine  shop  worker 
in  Kokomo,  Ind.,  or  the  stenographer  in 
Baton  Rouge,  La.  In  the  leading  role  of  the 
entertainer.  Miss  Lupino  is  somewhat  of  a 
revelation;  not  as  far  as  her  performance 
is  concerned,  for  she  has  always  been  a  splen- 
did actress,  but  in  the  manner  of  her  appear- 
ance. Attractive  heretofore  but  confined  to 
dramatic  roles  in  which  her  glamor  had  little 
opportunity  for  display,  Miss  Lupino  emerges 
in  this  new  offering  with  sufficient  oomph 
to  make  spectators  rub  their  eyes  in  wonder. 
Maybe  it's  the  hairdo,  maybe  it's  the  role  she 
plays,  maybe  it's  that  warm,  husky-throated 
voice  chanting  songs  in  an  intimate  sort  of  way 
that  wins  and  holds  the  attention  of  every  lis- 
tener ;  whatever  it  is,  she's  a  treat  to  the  optic 
nerve,  and  what's  more,  she  still  does  a 
bang-up  acting  job.  Wilde  does  well  as  the 
hero,  Widmark  captures  a  lot  of  critical 
praise  for  himself  as  the  psychopathic  road 
house  owner,  and  Miss  Holm  acquits  herself 
creditably.  You  have  entertainment  to  offer 
here — ^laughs,  drama,  suspense,  romance,  and 
— don't  forget — a  NEW  Ida  Lupino.  Don't 
promise  the  greatest  picture  since  "The 
Birth  of  a  Nation,"  but  at  least  let  'em  know 
you've  got  a  picture  that  entertains  from 
beginning  to  end,  and  they'll  agree  with  you 
on  the  way  out. 


Loves  of  Don  Juan 

(Italian  Dialog — English  Titles) 
Superfilm  Drama  93  mins. 

AUDIENCE  SLANT:  Fun  for  those  who 
like  to  watch  a  handsome  guy  make  love  to 
another  woman  every  fifteen  minues  and 
seem  to  get  away  with  it  until  justice  and 
virtue  triumph.  Music  by  Mozart  helps  set 
the  mood. 

BOX-OFFICE  SLANT:  The  title  and 
the  story  of  the  most  famous  lover  in  his- 
tory might  bring  them  to  your  box-office. 

Cast:  Adriano  Rimoldi,  Dina  Sassoli,  Paolo  Stoppa, 
Elena  Zareschi,  Rina  Morelli,  Elli  Parvo,  Carla  Can- 
diani,  Giorgio  Constantini,  Guglielmo  Barnabo,  Cesare 
Fanton  and  Vittorio  Capanna.  Directed  by  Dino 
Falconi.  Music  by  Wolfgang  A.  Mozart. 

Plot:  Don  Juan  makes  love  to  women  for 
a  pastime.   He  enjoys  the  chase  but  not  the 


'10.000  Kids  and  a  Cop' 

Dealing  with  the  Lou  Costello,  Jr., 
Youth  Foundation,  "10,000  Kids  and  a 
Cop"  is  a  heart-warming,  entertaining 
20-minute  featurette  that  should  be 
show  by  every  exhibitor  interested  in 
the  welfare  of  his  community  and  his 
country  and  in  tackling  the  problem  of 
juvenile  delinquency.  The  subject  which 
was  directed  by  Charles  Barton  and  put 
together  by  Producers  Edward  Nassour 
and  David  Garber,  features  Bud  Abbott 
and  Lou  Costello,  William  Bendix, 
James  Stewart,  Brenda  Joyce  and  Jan 
Garber  and  his  orchestra.  Although  re- 
lease plans  have  not  been  completed, 
it  is  evident  that  this  subject  would  be 
a  fitting  tiein  for  Youth  Month. 


chaste  and  when  one  woman  is  attained  he 
goes  on  to  the  next.  He  trifles  with  the  af- 
fections of  lady  and  maid  with  the  same  de- 
gree of  faithlessness  until  he  meets  the 
daughter  of  the  Duke  whom  he  killed;  then 
he  loses  his  somewhat  heartless  heart  and 
swears  to  remain  at  her  side.  But  his  sins 
catch  up  with  him  and  in  the  end  he  meets 
death  when  a  gigantic  marble  statue  of  the 
Duke,  topples  over  and  kills  him  in  just 
retribution. 

Comment:  This  has  all  the  trappings  of 
a  famous  period  piece — the  comic  servant  of 
Don  Juan  who  throws  the  book  at  him  with- 
out results;  a  heartless,  swashbuckling  lady- 
killer  and  the  spice  of  watching  forbidden 
love-making  in  large  proportions.  But  it  gets 
monotonous  by  reasons  of  its  single  theme, 
proving  the  old  adage  that  too  many  sweets 
can  be  cloying  too.  Had  it  been  made  in 
Hollywood  with  really  good-looking  women, 
this  might  not  be  bad,  but  female  beauty 
seems  to  be  wearing  a  bit  thin  as  could  be 
expected  where  there  is  a  different  beautiful 
woman  required  every  so  often.  Elli  Parvo 
as  the  gypsy  and  Dina  Sassoli  as  Anna  best 
fill  the  bill.  The  acting  isn't  bad  and  Adri- 
ano Rimoldi  in  the  title  role  can  sing  as  well 
as  swashbuckle.  But  the  picture  seems  more 
suitable  for  Italian  language  houses. 


The  Blind  Goddess 

(Reviewed  in  London) 
Rank  Drama  88  mins. 

AUDIENCE  SLANT:  (Adult)  Unpreten- 
tious, but  thoroughly  satisfying,  drama  built 
around  a  libel  action.  Holds  the  interest 
throughout  due  to  sympathetic  direction  and 
good  acting. 

BOX-OFFICE  SLANT:  For  Britain,  this 
is  an  excellent  popular  offering,  but  even 
where  the  players  are  not  well  known,  it  is 
a  worthy  addition  to  the  program. 

Cast:  Eric  Portman,  Hugh  Williams,  Anne  Craw- 
lord,  Michael  Denison,  Nora  Swinburne,  Claire  Bloom, 
Raymond  Lovell,  Frank  Cellier  and  others.  Credits: 
Adapted  from  Sir  Patrick  Hasting's  play  by  Muriel  and 
Sydney  Box.  Executive  producer,  Betty  E.  Box. 
Produced  and  directed  by  Harold  French.  A  Gains- 
borough Picture  presented  by  J.  Arthur  Rank.  UK 
distribut'ion,  GFD.  Canadian  distribution,  Eagle  Lion 
of  Canada. 

Plot:  Michael  Denison,  discovering  that 
his  rich  and  influential  employer,  Hugh  Wil- 
liams, is  defrauding  the  nation,  writes  to 
the  prime  minister.  Williams  sues  for  libel 
and  claims  he  is  being  blackmailed  by  his 
former  clerk.  He  engages  the  best  counsel. 
Eric  Portman,  and  wins  the  case,  plus  $50,000 
damages  through  Anne  Crawford,  his  wife 
and  Denison's  former  girl  friend,  committing 
perjury.  Subsequent  evidence  proves  Den- 
ison's integrity. 

Comment:  This  straightforward,  unpre- 
tentious drama  woven  around  a  libel  action 
moves  at  a  good  pace  and  holds  the  interest 
through  the  sympathetic  direction  of  Harold 
French  who  has  built  up  the  suspense  and 
the  human  elements.  He  has  been  helped  in 
no  mean  manner  by  the  sensitive  performance 
of  Michael  Denison,  a  most  promising  new- 
comer, as  the  young  man  who  fights  power 
and  money  for  right.  Eric  Portman  gives  a 
strong  performance  as  the  counsel  for  the 
prosecution  and  Hugh  Williams  is  at  home 
as  the  plaintiff.  Less  happy  is  Anne  Craw- 
ford as  his  wife.  Raymond  Lovell  as  the 
defending  counsel  turns  in  his  usual  compe- 
tent performance.  With  romance  nicely- 
blended  into  the  proceedings,  "The  Blind 
Goddess"  is  a  very  good  offering  for  Britain 
and  a  useful  addition  to  programs  elsewhere. 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


Theatre  Manaffement 

Guide  to  Modem  Methods  in  the  Administrative  and  Executive  Phases  oi  Theatre  Operation 


Reade  Ciicuit  Resumes 
Vaudeville  October  5 

Professional  vaudeville  successfully  presented 
on  a  circuit-wide  basis  last  season  will  be  re- 
sumed October  5  after  a  summer  layoff  by  the 
Walter  Reade  Theatres. 

Shows  will  open  at  the  Paramount  Theatre, 
Lxjng  Branch,  N.  J.,  on  Tuesdays,  and  will 
play  the  Majestic  in  Perth  Amboy,  N.  J.,  on 
Wednesdays,  the  Oxford  in  Plainfield  N.  J., 
on  Thursdays,  the  Broadway  in  Kingston^ 
N.  Y.  on  Fridays  and  Saturdays,  and  close  at 
the  Congress  in  Saratoga  Springs,  N.  Y.,  on 
Sundays.  It  is  probable  the  Monday  date  will 
be  filled  by  another  circuit  house  by  the  end 
of  the  year. 

Long  Branch  is  the  only  new  town  on  the 
list — taking  the  spot  filled  last  year  by  Asbury 
Park,  N.  J.  For  Kingston  the  policy  will  merely 
be  a  continuation  of  stage  shows ;  that  city  was 
the  only  one  in  which  vaudeville  played  through 
the  entire  summer. 

Five  acts  will  be  presented  each  week,  spe- 
cially selected  for  the  family  trade.  One  mati- 
nee and  two  evening  shows  will  be  played  daily, 
in  addition  to  a  first-run  screen  attraction. 


Two  Managerial  Changes 

Bierney  Feld,  manager  of  Walter  Reade's  Par- 
amount Theatre,  Asbury  Park,  N.  J.,  has  been 
named  to  replace  John  Kohler,  resigned,  as 
manager  of  the  circuit's  Oxford  Theatre  in 
Plainfield,  N.  J.  Betty  Riesely  leaves  the  as- 
sistant managership  of  the  Broadway,  Kingston, 
N.  Y-,  to  assume  management  of  the  Kingston, 
replacing  Walter  Kirchofer,  resigned.  A  new- 
manager  for  the  Paramount  is  to  be  named 
shortly. 


Free  Candy  Kid  Draw 

With  "Superman"  serial  cliapters  booked  into 
four  of  San  Francisco  Theatres'  houses  in  San 
Francisco  to  open  the  circuit's  back-to-school 
kiddie  matinee  programs.  Divisional  Director 
Irving  M.  Levin  announced  free  candy  would  be 
given  to  each  youngster  attending  any  of  the 
four  theatres.  Results  :  resounding. — SF. 


Cautions  Motorists 

The  management  of  the  Picture  House, 
Sydney,  England,  has  taken  steps  to  protect 
children  attending  its  morning  GB  Club  meet- 
ings from  traffic  accidents.  Shortly  before  the 
show  lets  out  a  stanchion  carrying  a  large  sign : 
"Caution :  Children  leaving  cinema,"  is  placed 
on  the  sidewalk  not  far  from  the  exit  doors. 


Something  New  III 

New  use  for  drive-ins  when  they  aren't 
operating  as  theatres  has  been  found  for 
the  only  one  in  the  Milwaukee  area.  The 
spot,  located  on  Blue  Mound  Road,  has 
been  turned  into  an  auction  field  for  used 
cars  when  it  is  not  operating  with  pic- 
tures. The  cars  are  displayed  on  the 
ramps  and  are  cleared  away  in  time  for 
the  night  show. 


The  Brass  Tacks  of  Efficient 
Picture  Theatre  Management* 

SMART  STJJliTS  THAT  BOOST  BUSINESS 

By  Jack  Jackson 


I'm  just  full  to  bustin'  with  smart  showman  tricks  encountered  on  my  recent  ten-state  trip 
and,  since  just  about  everybody  who  reads  this  weekly  word  porridge  has  one  or  more  theatres 
to  look  out  for,  getting  them  on  the  record  while  they're  still  fresh  in  my  slightly  fragile  memory 
seems  advisable.  So-o-o,  without  trying  to  offer  proper  credit  (because  I  don't  remember  where 
I  encountered  most  of  them),  let's  get  at  the  job  of  chronicling  what  the  fellows  'round  and  'bout 
where.  I've  been  loafing  and  lazying  have  been  doing  to  keep  their  cashiers  from  growing  Chinese 
fingernails. 

The  old  Treasure  Hunt  is  in  high  stride  again.  Of  course  there  are  a  couple  of  new  curves 
added  to  give  it  the  '48  look,  but  it's  still  the  same  old  gag  of  getting  merchants  to  foot  the 
prize  bill  in  return  for  the  publicity  that  brings  'em  to  store  and  theatre  with  purse  strings  untied 
and  their  minds  made  up. 

One  of  the  more  clever  twists  to  the  Grandad  stunt  was  tabbed  a  "Lucky  Star"  event  with 
local  merchants  providing  an  impressive  list  of  prizes  running  from  a  washing  machine  to 
glassware  sets  and  laundry  service.    Here's  how  it  worked : 

The  manager  obtained  an  imposing  number  of  gum-backed  gold  stars  of  various  sizes  rang- 
ing from  tiny  ^  inch  to  full  2  inch  in  size.  These  were  distributed  to  the  cooperating  mer- 
chants ill  numbers  commensurate  with  the  degree  of  their  participation  (the  fellow  giving  the 
washing  machine  getting  the  most,  and  so  on).  The  merchants  stuck  the  stars  on  various 
articles  in  various  departments  of  their  establishments.  The  theatre  placed  them  on  bags  of 
popcorn,  candy,  under  seats,  on  handbills  and  on  the  backs  of  tickets  sold  from  the  machine. 
Because  of  screen  mention  as  well  as  prominence  in  merchants'  newspaper  ads,  windows,  etc.,  the 
community  quickly  became  "Lucky  Star"  conscious  and  began  trekking  from  one  store  to  another 
in  search  of  articles  bearing  the  insignia.  No  purchases  were  necessary  in  the  merchant  estab- 
lishments. All  that  was  required  of  star  seekers  was  that  they  locate  the  stars  (which  were  not 
hidden  but  placed  on  articles  in  plain  sight  of  the  observers)  and  ask  that  the  clerk  remove  it 
and  "hand  it  over."  Needless  to  say  the  theatre  handbills  never  had  as  many  grabbers,  and  the 
search  on,  under  and  around  the  seats  became  quite  a  nuisance  before  the  period  ended.  Candy 
and  popcorn  sales  jumped  to  new  records. 

The  prizes  were  displayed  in  the  lobby  of  the  theatre,  and  then  on  "the  big  night"  they  were 
moved  to  the  stage. 

Swell  Way  to  Get  Your  Theatre  Back  in  Minds  of  Stayaways 

Red  Skelton's  "Fuller  Brush  Man"  was  hooked  to  the  Fuller  Brush  representatives  in  just 
about  every  place  I  visited.  If  it  so  happens  that  you  haven't  yet  played  this  lobby-jammer, 
by  all  means  get  after  the  Fuller  man  in  your  territory  at  once.  Tieups  are  being  arranged 
on  many  angles,  with  as  many  as  300  brushes  being  given  away  in  some  situations.  Others  are 
getting  free  postcards  printed  with  ads  of  the  picture  and  only  slight  mention  of  the  cooperator 
for  mailing  to  potential  customers.  The  numbers  of  these  seems  unlimited  and  offers  a  swell  way 
to  get  your  theatre  back  in  the  minds  of  the  stayaways  without  cost  other  than  the  effort  of 
addressing  and  mailing.  In  still  other  localities  the  door  knockers  of  the  Fuller  Company  were 
leaving  printed  plugs  fur  the  picture  carrying  playdate  and  theatre  copy  with  the  housewives 
they  visited. 

Maybe  it's  been  going  on  a  long  time  and  1  never  noticed  it  before,  but  the  return  courtesy  to 
the  Fuller  Company  of  a  lobby  display  showing  the  range  of  their  wares  was  so  spotted  as  to 
suggest  continuing  the  location  of  future  coming  attractions.  Practically  every  Fuller  display  I 
encountered  was  located  behind  the  candy  stand  where  it  was  certain  to  come  in  line  of  vision 
for  the  longest  possible  period. 

Nate  Bernstein,  the  Indiana  dynamo  now  kicking  his  heels  up  around  Miami,  has  one  of  his 
theatres  tied  up  for  a  full  year  of  giveaways  at  merchant  expense.  The  activity  was  in  its  third 
month  when  I  sat  in  with  manager  Windle  and  had  reached  the  bicycle  stage.  This  one  seems 
well  knitted  and,  aside  from  cleaning  the  slate  of  merchant  solicitation  for  a  twelvemonth, 
contains  variety  to  a  degree  certain  to  escape  the  always-to-be-avoided  "boring  to  the  customer" 
trap.  Four  weeks  of  advance  buildup  precede  each  six  week  period  of  giveaways  which  are 
paid  for  by  merchants  who  are  charged  a  lump  sum  for  participation  and  receive  creeper  trailer 

(Continued  on  Page  20) 


*  This  series  copyrighted  and  must  not  be  reproduced  in  part  or  whole  without  written  permission 
from  Showmen's  Trade  Review,  Inc, 


20 


SHOWMEN'S  TRADE  REVIEW,  September  25,  194^ 


Braitton  Sets  Circuit- Wide 
Tri-States  Courtesy  Campaign 


GRANO  OPENING  SITZ  THEATRE 


Calling  for  a  return  of  prewar  standards  of 
patron  service_  Tri-States  Theatres'  General 
Manager  G.  Ralph  Branton  announced  a  cir- 
cuit-wide "Courtesy  Campaign"  at  the  com- 
pany's recent  three-day  outing  at  the  Okojobi 
Club  at  Lake  Okojobi  in  northern  Iowa. 

To  insure  success  of  the  endeavor,  Mr.  Bran- 
ton  said  a  contest  would  be  held  to  pick  Tri- 
States'  most  courteous  theatre  as  well  as  the 
circuit's  King  or  Queen  of  courtesy_  with  the 
public  voting  to  pick  the  winners. 

Between  Oct.  1  and  Dec.  31,  a  13-week  period, 
a  "Mysterious  Courtesy  Investigator"  will  visit 
every  Tri-States  theatre  several  times  to  check 
the  service  given  the  patrons.  Only  Mr.  Branton 
will  know  the  identity  of  the  investigator. 


The  circuit  head  expressed  the  hope  that 
other  theatres  throughout  the  country  would 
take  up  the  campaign,  as  well  as  department 
stores,  restaurants,  hotels  and  other  businesses 
catering  to  the  public.  He  added  that  the  public 
is  all  through  standing  for  being  "pushed 
around"  and  henceforth  those  theatres  offering 
the  friendliest  and  most  helpful  service  will  find 
themselves  entertaining  the  biggest  crowds. 

The  attitude  of  some  businesses  which  have 
been  known  to  post  such  signs  as  "Please  be. 
nice  to  our  employes — we  can  get  plenty  of 
customers,"  was  deplored  by  the  executive. 

"It  is  time  for  us  to  get  down  off  our  pedestal," 
he  declared,  "and  say  to  the  public  we're  glad 
you're  here." 


Jackson 

Smart  Stunts  That  Boost  Business 


(Continued  from  Page  19) 

and  lobby  display  mention  in  return.  Prizes 
are  all  of  the  high  value  order,  with  six  radios 
followed  by  six  bicycles.  Then  on  to  vacuum 
cleaners,  pressure  cookers,  etc. 

Bernstein  is  also  engaging  in  a  kinda  smart 
Kiddie  Klub  tieup  that  makes  no  drain  on  the 
theatre  disbursement  fund.  A  local  concern  re- 
cently instituted  a  party  catering  service  and 
have  gone  pretty  heavily  for  Saturday  morning 
theatre  entertainment  and  refreshments  as  well 
as  advertising  on  their  trucks,  etc.  A  lobby  dis- 
play and  the  prominent  mention  of  their  ser- 
vices during  the  Saturday  shows  compensate 
for  all  expense,  including  mention  of  the  the- 
atre parties  on  all  mailing  pieces  sent  by  the 
company  in  soliciting  business.  They  even 
provide  an  MC  for  the  show.  Kinda  cute, 
huh?  Maybe  there's  some  outfit — a  restaurant, 
candy  store,  etc. — that  you  can  influence  to  go 
along  on  a  similar  deal. 

Seemed  Surprised 

On  the  silly  side  was  a  theatre  giving  away 
tickets  to  a  weekly  hillbilly  show  and  square 
dance  as  a  lure  for  theatre  customers.  The 
chap  seemed  surprised  when  I  suggested  that 
a  reverse  of  the  process  would  be  more  profit- 
able and  that  he  arrange  for  the  square  dance 
operator  to  give  tickets  to  his  theatre  as 
prizes  to  the  better  dancers,  etc.  It  should  not 
have  to  be  pointed  out  that  in  this  instance  the 
theatre  man  is  working  against  his  own  best 
interests  in  sending  his  patrons  to  a  competing 
enterprise.  There  is  always  the  danger  that 
they  might  like  it  and  arrange  to  spend  their 
other  leisure  evenings  partaking  of  the  same 
kind  of  entertainment.  Never,  except  in  case 
of  important  civic  enterprise  where  goodwill 
and  good  citizenship  are  at  stake,  engage  in  any 
cooperative  activity  that  has  its  award  or  so- 
called  "blow-off"  taking  place  elsewhere  than 
at  your  theatre.  Your  job  is  to  bring  the  cus- 
tomers to  the  theatre,  not  to  send  them  else- 
where for  entertainment. 

Bought  at  Bargain 

I  encountered  no  end  of  situations  where 
smart  showmen  were  teaming  up  pictures  of 
similar  titles — most  of  them  from  the  reissue 
vaults — to  garner  business  commensurate  and 


in  instances  exceeding  the  grosses  enjoyed  on 
currently  popular  attractions.  Of  course,  these 
films  are  bought  at  bargain  prices,  and  the 
wise  operators  use  the  difference  to  engage  in 
special  fronts,  extra  advertising  effort,  news- 
paper space,  etc.  to  broaden  the  customer  range 
and  heighten  the  prestige  of  their  theatres. 
Two  or  three  of  these  stand  out  in  my  memory. 
They  are :  Monogram's  "Enemies  of  Women" 
and  "Women  in  Bondage,"  Republic's  "Gangs 
of  New  York"  and  "Gangs  of  Chicago"  and 
RKO's  "Nevada"  and  "Dakota."  (Editor's 
Note :  If  you  think  those  are  good,  what  about 
"Ingagi"  and  "Ubangi"  which  we  saw  double- 
billed  in  Chicago?) 

In  still  other  situations  I  found  astute  man- 
agers scanning  the  records  for  films  in  which 
current  popular  stars  had  been  featured  in 
minor  roles,  and  were  cashing  in  on  the  cir- 
cumstance. As  an  instance :  Rod  Cameron, 
now  among  the  favorites,  has  an  unfeatured 
spot  in  "Gung  Ho."  One  house  made  8x10 
blowups  of  the  film  frames  where  Cameron 
was  in  prominence  and  featured  them  on  his 
theatre  front.  If  you  happen  to  go  for  either 
of  these,  be  sure  of  the  entertainment  quotient 
of  the  pictures  to  make  certain  that  you  don't 
hoax  the  customers.  It's  better  to  even  men- 
tion in  the  ads  that  "this  is  one  of  his  earlier 
films."  In  cases  like  "Gung  Ho,"  the  other 
players  are  of  sufficient  prominence  to  guaran- 
tee satisfaction. 

'Contest'  Angle 

Another  exhibitor  was  telling  me  of  an  oc- 
casion when  he  had  inadvertently  booked  two 
pictures  featuring  the  same  star  on  one  bill. 
The  mistake  was  not  encountered  until  it  was 
too  late  to  permit  change.  The  situation  looked 
hopeless  until  the  fact  dawned  on  him  that  the 
star  was  cast  in  widely  separated  walks  of 
life  in  the  two  features,  and,  he  immediately 
coined  ads  to  give  a  "contest"  angle  to  the 
dual  bill.  The  customers  were  made  to  feel 
that  their  judgment  was  needed  to  decide  which 
part  was  the  better  performed,  and  the  box- 
office  clicked  merrily  throughout  the  engage- 
ment. 

Well,  that  "column's  full"  sign  is  up  again, 
so  I'll  have  to  call  quits  for  this  session.  Hope 
you  got  some  ideas  that  will  make  box-office 
music. 


Hickman,  Ky, 


Fmat 
Tfccutre 

D':Suxe  in  Hv&ry  fX-foj? 


THURSO  AT  '   G:30  p.  m. 


Hickman,  Ky. 


SEPTEMBER  16 


Broadcast  From  The  Rltat  Over  WENK  -  6:4s  to  7i»S  p  m 
f<ta««t  Sn  ComSort  and  rine«t  tn  Entertainment 


NEW  SHOWHOUSE- NEW  SHOWS 
TIEUP.  Here's  how  Ruffin  Amusement 
Co.,  Inc.,  limelighted  the  opening  of  the  cir- 
cuit's new  Ritz  Theatre,  Hickman,  Ky.  The 
forthcoming  shows  as  well  as  the  luxurious 
new  place  in  which  Hickman  citizens  could 
see  them  were  played  up  in  the  advertising 
bid  for  heightened  interest  in  moviegoing. 

He  Makes  Hobbies 
Pay  Dividends 

When  A.  N.  Niles  who  runs  the  Eminence  at 
Eminence,  Ky.,  got  to  be  a  shutter  bug  with  a 
movie  camera,  he  knew  he  had  taken  up  an 
expensive  pastime.  He  also  likes  to  travel,  and 
that,  too,  is  an  expensive  pastime.  But  then  he 
got  an  idea. 

Like  all  amateurs,  Niles  would  show  his 
picture  records  to  friends,  relatives  and  others 
who  couldn't  get  out  of  it  and  noticing  that  they 
actually  did  seem  interested  once  they  had  had 
their  first  glimpse,  he  got  the  idea  that  maybe 
he  could  help  his  theatre  that  way. 

So  he  started  a  local  travelogue  and  newsreel 
for  his  theatre.  And  brother,  it  pays  off.  The 
folks  every  week  are  there  to  see  local  affairs, 
school  activities,  picnics,  beauty  pageants,  baby 
shows,  etc.  These  Niles  runs  as  straight  news- 
reels.  But  four  times  a  year  he  brings  out  a 
travelogue  which  usually  follows  one  of  the 
lengthy  trips  he  likes  to  take.  Usually  then  he 
tries  to  tie  in  some  local  angle  with  the  trav- 
elogue to  make  it  homey. 

The  newsreels  and  travelogues  are  shot  on 
16-mm.  and  run  off  on  a  16-mm.  projector  with 
which  he  has  equipped  the  theatre.  Up  until 
recently  they  were  all  black  and  white  but 
more  recently  Niles  has  experimented  quite 
successfully  in  color. 


Shaker,  Cleveland,  Full 
For  Benefit  Matinee 

A  matinee  sponsored  by  the  Council  of  Jew- 
ish Women,  at  which  donation  of  an  article 
for  re-sale  at  the  Council-sponsored  Thrift 
Shop  served  as  admission,  filled  the  auditorium 
of  the  Shaker  Theatre  in  Qeveland  one  after- 
noon recently.  In  addition  to  refreshment,  pa- 
trons saw  a  preview  of  "Miss  Tatlock's  Mil- 
lions." Mrs,  Meyer  Fine,  wife  of  the  president 
of  the  circuit,  was  one  of  the  ho&tesses. — CL, 


/ 


DAY  AFTER  DAY 
THE  HEADLINES  SAY: 


17,838  THEATRES  PARTICIPATING  IN 

Paramount  Week 


SET  ALL-TIME  INDUSTRY  HIGH! 

Thank  you,  Paramount  customers,  for  making  possible  this  major 


booking  achievement  in  motion  picture  history.  In  1947  our  trademark  was  on  17,009 
screens  during  PARAMOUNT  WEEK— a  record  up  to  that  time.  Now  this  figure  has 
been  exceeded  by  PARAMOUNT  WEEK  of  1948. 

We  congratulate  you  on  the  effective  showmanship  you  put  behind 
our  special  PARAMOUNT  WEEK  attraction,  "Beyond  Glory"  starring  Alan  Ladd  and 
Donna  Reed  which,  in  big  and  small  situations,  has  now  overwhelmingly  established  itself 
as  the  leading  Ladd  grosser  in  the  last  two  years. 

The  resounding  success  of  PARAMOUNT  WEEK  is  happy 
evidence  of  our  mutual  friendship  and  esteem.  Now  we  promise  that  your  record -setting 
vote  of  confidence  will  be  answered  with  product  of  unusual  excellence  for  the  balance  of 
the  year.  Typical  is  "Sorry,  Wrong  Number"  which  at  its  premiere  engagement  is  topping 
every  attraction  but  one  since  the  N.  Y.  Paramount  opened  its  doors  in  1926. 

In  addition,  telegrams  from  key  cities  —  following  sneak  previews  of 
"Miss  Tatlock's  Millions" — indicate  that,  on  the  evidence  of  audience  reaction,  this  will  be 
one  of  the  strongest  releases  this  company  has  ever  scheduled  for  Thanksgiving  business. 

Again  to  all  our  friends  who  participated  in  PARAMOUNT 
WEEK,  we  repeat  our  appreciation  and  thanks. 

-PARAMOUNT  PICTURES 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 

ReffMonal  Newsreel 

News  oi  Events  and  Penonolitiei  Reported  by  Correspondents  Throughout  the  Nation 


BOSTON 


The  Charity  Citation,  highest  award  of 
Variety  Clubs  International,  was  awarded  to 
the  Variety  Club  of  New  England,  Tent  No.  23, 
at  the  Tent's  annual  banquet  at  the  Hotel  Statler 
Mondky  evening  (20).  The  award  was  given 
Tent  23  for  having  performed  "the  greatest 
amount  of  good  for  the  greatest  number  of  peo- 
ple" during  1947.  International  Chief  Barker  R. 
J.  O'Donnell  and  International  Executive  Direc- 
tor William  McCraw  presented  the  award.  Tent 
23  earned  the  citation  for  being  the  founder  and 
sponsor  of  the  Children's  Cancer  Research  Foun- 
dation which  publicized  the  purposes  of  the 
Foundation  through  its  "Jimmy  Fund."  The 
Tent,  in  addition  has  been  giving  free  movies 
for  shut-ins  in  36  institutions  throughout  New 
England.  Harold  E.  Stoneman  was  general 
chairman  of  the  committee  in  charge  of  arrange- 
ments for  the  banquet.  Co-Chairmen  were  Wal- 
ter Brown,  Louis  Gordon,  Charles  Kurtzman, 
Arthur  Lockwood,  Philip  Marget,  Martin  J. 
Mullin,  Samuel  Pinanski,  Harry  Rogovin,  Ben 
Rosenwald,  Ralph  Snider  and  Murray  Weiss. 
On  the  treasurer's  committee  were  James  S. 
Marshall,  Theodore  Fleischer,  Albert  M.  Kane, 
Max  Levenson,  Stanley  Rothenberg,  Philip 
Smith,  Arnold  Van  Leer,  Benjamin  Williams, 
Abraham  Yarchin,  Maurice  N.  Wolf  and  Harry 
Browning. 

Foremost  among  those  honored  at  the 
banquet  were  President  Leo  Perini  who  ac- 
cepted an  award  on  behalf  of  the  Boston  Braves 
of  the  city's  National  Baseball  Club  for  the 
team's  outstanding  contribution  in  spearheading 
the  "Jimmy  Fund."  The  members  of  the  Braves, 
led  by  Manager  Billy  Southworth  attended 
the  testimonial  banquet. 

United  Artists  Salesman  Ken  Robison  at- 
tended the  graduation  of  his  son  from  a  school 
in  Albany,  N.  .Y.  Jim  Shannahan,  Loew's  State 
publicist,  is  back  from  a  vacation  in  Hyannis, 
Mass.  and  Warner  Publicist  Art  Moger's  sec- 
retary, Joan  Mansfield,  from  Maine.  Sam  Hor- 
enstein,  local  Manley  Popcorn  representative, 
will  soon  undergo  a  minor  operation  at  the 
Waltham,  Mass.,  hospital. 

Mr.  and  Mrs.  Bishop  of  Bolton,  Mass.,  were 
recent  visitors.  Bishop  plans  a  tour  of  one-night 
stands  in  western  Massachusetts  which  show 
16-mm.  films  in  town  halls.  Richard  Powers, 
coordinator  between  MGM's  music  companies 
and  the  studio,  visited  his  mother  here  last 
weekend. 


PORTLAND 


Paramount  Western  District  Manager  Hugh 
Braly  and  Harold  Wirthwein,  assistant  to 
Assistant  Division  Manager  George  Smith  from 
California  conferred  here  with  Manager  Henry 
Haustein  and  his  sales  staff.  RCA  District 
Salesman  Bob  Schultz  is  covering  key  spots  in 
the  territory  introducing  the  company's  life-size 
television  equipment  which  Modern  Theatre 
Supply  will  distribute,  Columbia's  Bob  Parnell 
has  returned  from  a  two-week  trip  to  Alaska. 

The  staff  of  Evergreen  Theatres  and  special 
guests  are  observing  the  forty-fifth  wedding 
anniversary  of  Frank  L,  Newman^  Sr.,  and  his 


REGIONAL  NEWS  INDEX 


Atlanta    31 

Baltimore    24 

Boston   22 

Chicago    30 

Cleveland    22 

Columbus    29 

Denver    28 

Des  Moines    28 

Harrisburg    30 

Hartford    28 

Indianapolis      30 

Kansas  City    24 

Los  Angeles    24 

Louisville    28 

Minneapolis    29 

Milwaukee    30 

New  Haven    26 

New  Orleans    22 

New  York    22 

Omaha    22 

Philadelphia    24 

Portland    22 

St.  Louis    26 

Salt  Lake  City   31 

San  Francisco    31 

Toronto    29 

Vancouver    30 

Washington    26 


wife.  Universal-International  Western  District 
Sales  Manager  Barney  Rose  is  here  from  San 
Francisco  for  conferences  with  Manager  George 
DeWaise  and  members  of  his  staff.  Here  on 
booking  trips  were  Joe  Rosenfield  of  Spokane, 
Vance  Weskil  of  Colfax,  Mickey  DeLeo  of  Port 
Townsend,  W.  B.  McDonald  of  Olympia, 
Chester  Nillson  of  Tacoma,  Frank  Willard  of 
Parkland  and  Frank  Barovic  of  Puyallup. 

Local  theatres  have  experienced  a  pick-up  in 
attendance  with  the  return  to  the  city  of  vaca- 
tionists plus  ideal  weather. 


NEW  ORLEANS 


A  preview  showing  of  the  MGM  Technicolor 
film,  "Secret  Land,"  an  MGM  release,  was 
shown  here  at  the  Naval  Air  Station.  The  72- 
minute  movie  of  Admiral  W.  H.  Byrd's  last 
exploratory  trip  to  the  South  Pole  was  made  by 
the  Navy,  Marine  Corps,  Coast  Guard  and  Air 
Corps.  The  movie  will  probably  be  shown  in 
New  Orleans  during  Navy  Week,  Oct.  21-27. 

Wilma  Graham,  booker  at  Republic  is  vaca- 
tioning in  Detroit.  Will  Thomas,  now  Missis- 
sippi territory  salesman  for  Republic  recently 
replaced  J.  T.  Uptown,  who  resigned  to  go  into 
the  heating  business. 

Warner  Bros,  has  a  new  cashier,  El  wood 
Davis  of  New  Orleans,  who  replaced  Lucille 
Sarrat.  Mrs.  Leona  Smith,  booker  at  Universal 
is  now  on  her  vacation. 


Amateurs  Tabooed 

In  Los  Angeles  National  Theatres  is 
in  a  squabble  with  the  American  Guild 
of  Variety  Artists  over  the  circuit's  pro- 
posed "Talent  Quest"  promotion  plan. 
The  AGVA  says  it  will  not  tolerate  ama- 
teurs on  the  stage  of  any  theatre  on  the 
grounds  that  it  will  kill  work  for  pro- 
fessionals. 


NEW  YORK 


Abe  Kronenberg,  head  of  Warner  Bros,  pro- 
motion department,  with  a  neat  73  led  a  field 
of  118  entrants  who  teed  off  for  18  holes  of 
golf  in  the  Warner  Club's  annual  tournament 
Friday  (17)  at  Vernon  Hills  Country,  Tucka- 
hoe,  N.  Y.  Other  winners  in  the  event  which 
was  climaxed  by  a  dinner  at  which  Distribution 
Chief  Ben  Kalmenson  presented  the  awards,  in- 
cluded :  Harry  Rosenquest,  first  low  net ;  Tony 
Bills,  second  low  net;  Joe  Goldstein,  third  low 
net ;  Leonard  Palumbo,  longest  drive ;  Bill  Can- 
non, second  longest  drive ;  Bill  Heineman,  near- 
est to  pin. 

Managerial  shifts  in  Loew's  New  York  the- 
atres include :  William  Carroll  from  Avenue  B 
to  Berland;  Buddy  Neustein  from  Brevoort  to 
Bedford;  John  O'Connor  from  Bedford  to 
Woodside ;  Larry  Stark  from  Burland  acting 
manager  to  Breevort  manager ;  Martin  Galla- 
gher, Jr.,  from  assistant  manager  at  the  Capitol 
to  acting  manager  of  the  Willard  (Queens)  ; 
Sigmund  Schwartz  from  the  46th  Street 
(Brooklyn)  to  the  175th  Street,  succeeding 
Archie  Adlman,  resigned ;  Paul  Swater  from 
the  Willard  to  the  46th  Street. 

Mrs.  Robert  Nashick,  wife  of  a  member  of 
Loew's  Theatres  publicity  department,  is  re- 
covering at  a  Meadowbrook,  L.  I.,  hospital  from 
injuries  sustained  in  an  auto  crash.  Paula 
Gould,  Capitol  publicist,  is  vacationing. 


OMAHA 


A  daughter  was  born  recently  to  Mrs.  AI 
Campbell,  wife  of  the  Columbia  shipper.  This 
is  Harold  Schoonover's  35th  year  in  the  theatre 
business ;  he  owns  the  Mazda,  Aurora,  Neb. 
Universal-International  Manager  Sam  Deutsche 
is  visiting  his  mother  in  New  York.  Twentieth- 
Fox  Manager  Joe  Scott  attended  the  company's 
Los  Angeles  meeting.  Downtown  stores  are  again 
drawing  from  Monday  nights'  attendance  at 
theatres  by  remaining  open  until  8  :30  P.M. 

Murray  Greenbaum  has  joined  the  sales  staff 
of  Eagle  Lion.  Morris  Smead,  Council  Bluffs, 
la.,  exhibitor,  is  back  from  an  extended  west 
coast  vacation.  Cost  of  the  Riverview  drive-in 
at  Sioux  City,  la.,  is  estimated  at  $275,000. 

Lawrence  Kuhl,  who  had  the  American  The- 
atre, Corning,  and  the  Grant  at  Greenfield,  la., 
is  dead  following  a  heart  attack.  Sol  Novitsky, 
brother  of  2Gth-Fox  Salesman  Hymie  Novitsky, 
died  in  Sioux  City,  la. 


CLEVELAND 


Eagle  Lion  Eastern  Division  Manager  Milton 
E.  Cohen  spent  most  of  last  week  with  Manager 
Bob  Richardson  closing  circuit  accounts.  Ohio 
Theatre  Service  has  added  the  Ace,  which 
.A.1  Eisenberg  and  Sanford  Zass  recently  ac- 
quired from  Paul  Bader,  to  its  accounts.  Julius 
Lamm,  welcomed  back  as  manager  of  the  Up- 
town after  several  months  on  the  coast  will 
bring  his  wife  and  daughter  on  when  he  locates 
an  apartment.  John  Forkin  has  bought  the  Com- 
munity, Cadiz  O.,  from  Mrs.  Ethel  Clark ;  Co- 
operative Theatres  of  Ohio  is  doing  the  booking 
and  buying.  Community  Theatre  circuit,  after  a 
(Contmued  on  Page  24) 


SHOWMANSHIP 

SHOW  BUSINESS  I 
SHOWMANSHIP  can 

SHOW  business! 


24 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


REGIONAL  NEWSREEL 


{Continued  from  Page  22) 
$50,000  remodeling  job  on  its  recently-leased 
714-seat  Lake,  is  seeking  a  new  name  for  it, 
with  Esquire  being  in  the  lead  so  far. 

Leo  Jones  of  Upper  Sandusky,  in  Columbus 
for  the  Independent  Theatre  Owners  convention^ 
visited  the  Children's  Hospital  in  which  he  is 
actively  interested.  Theatrecraft  Manufacturers 
General  Sales  Manager  David  Sandler  will  ex- 
hibit his  Mobiltone  combination  speaker-heater 
for  drive-ins  at  the  TESMA  convention  in  St. 
Louis.  ^The  heater,  it  is  claimed,  will  heat  the 
average  car  to  70  degrees  within  five  minutes 
and  lengthen  the  open-air  theatre  season  from 
two  to  12  months.  Edward  Salzberg  has  ac- 
quired an  interest  in  Al  Bezel's  Cleveland  Screen 
Guild  exchange.  Manager  Ed  Wise  of  Associ- 
ated Circuit's  Fairview  has  resigned  after  21 
years  with  the  circuit. 

RKO  Manager  Harry  Walders  went  to  Chi- 
cago to  attend  the  funeral  of  Mrs.  Walders' 
father.  Ben  Fain,  partner  of  Charles  Gottlieb 
in  the  Milo,  is  dead  from  a  heart  attack.  Warner 
Supply  Shipper  Tony  Stern  broke  his  wrist  ii|  Ji 
fall  and  its  head  shipper,  Sigmund  dayman,  is 
convalescing  from  a  serious  eye  operation  at 
Lakeside  Hospital. 


BALTIMORE 


Sam  Goldberg,  who  recently  sold  his  Imperial, 
Brunswick,  Md.,  has  returned  from  a  western 
trip  and  expects  to  leave  for  a  permanent  resi- 
dency in  Florida  in  October.  Nan  Wilson,  wife 
of  Sterling  Wilson,  Warner  salesman,  is  con- 
valescing in  Union  Memorial  Hospital.  Morris 
and  Mrs.  Oletsky  spent  the  weekend  in  Phila- 
delphia. Tom  Goldberg's  injunction  case  against 
the  Windsor  Theatre  and  20th  Century-Fox  has 
been  dismissed. 

Jack  Fruchtman  former  Monogram  repre- 
sentative, has  opened  the  Park  in  Southern 
Maryland.  I.  Makover  is  set  to  operate  the  new 
theatre  and  bowling  alleys  in  Edmonson  Village. 
Gordon  Contee,  20th-Fox,  is  in  town  visiting 
Morris  Mechanic  at  the  New  Theatre.  Herb 
Thompson  is  replacing  Jack  Bryant  as  Balti- 
more representative  and  sales  manager  for  Para- 
mount. Hilda  Hicks  has  returned  from  an  Ocean 
City  vacation.  Harry  Kahn,  RKO  representative, 
became  a  grandfather  for  the  third  time  this 
week.  Mr.  and  Mrs.  Izzy  Rappaport  left  for 
Hot  Springs,  Va.,  this  week,  and  son  Bobby 
has  returned  to  Syracuse  University. 

Columbia  Branch  Manager  Ben  Kaplan  and 


Fire  Fighter 

Lou  Colantuono,  manager  of  Stanley- 
Warner's  Lane,  Philadelphia,  is  such  a 
firm  believer  in  theatre  service  that  last 
week,  when  a  patron's  auto  caught  fire, 
he  grabbed  a  theatre  fire  extinguisher, 
ran  out  and  quickly  put  out  the  blaze. 


Chick  Wingfield  are  visiting  here.  Jack  Seidman, 
Paramount  Decorating  Company,  is  visiting  the 
Levin  brothers  at  the  Irvington.  Clem  Outten, 
Outten  Theatre,  Snow  Hill,  Md.,  spends  most 
of  his  time  fishing  in  the  Chincoteague  Bay, 
on  his  yacht. 

Mrs.  Earl  Harrison,  New  Theatre,  Cheap- 
side,  Va.,  is  taking  a  trip  through  Canada. 
Marsh  Gollner,  Shore  Amusement  Co.,  is  in 
Florida.  Variety  Clubs  of  Washington  and  Balti- 
more annual  football  game  between  the  Chicago 
Bears  and  Redskins  was  a  big  success.  Wounded 
veterans  from  the  nearby  Veterans'  Hospitals 
were  transported  to  the  games  as  guests  of  the 
Club. 


LOS  ANGELES 


The  Alex_  Glendale_  was  opened  Thursday 
night,  reconditioned  after  fire  damage.  Manager 
Carl  Meeker  gave  the  re-opening  a  premiere 
touch,  with  Marilyn  Maxwell_  Kay  Kyser, 
Michael  North,  Roddy  MacDowall  and  Lois 
Butler  on  hand.  Bunny  Davis,  secretary  to 
MGM  Office  Manager  Jack  Valpey,  is  now 
recuperating  at  home  from  an  operation.  Louise 
Vigna  is  substituting. 

MGM  Pacific  Coast  Sales  Chief,  George  A. 
Hickey,  held  a  conference  in  his  newly-remod- 
eled office  last  week.  Managers  from  Portland, 
Seattle  San  Francisco  Denver  and  Salt  Lake 
City  were  on  hand.  Fox  West  Coast  is  going  to 
roadshow  "Hamlet"  at  the  Four  Star  Theatre. 
Assistant  General  Sales  Manager  Al  O'Keefe 
came  out  from  the  east  for  Universal-Inter- 
national to  set  the  deal. 

MGM  Branch  Manager  Tom  Aspell,  Jr.,  flew 
to  Detroit  to  get  a  new  Chrysler  from  the  fac- 
tory and  drove  it  back.  Hal  Goldstein  is  now 
hooker  at  Screen  Guild.  He  used  to  be  with 
Eagle  Lion.  Sam  Decker,  SG  and  Realart  fran- 
chise holder,  left  for  New  York  to  attend  the 
Realart  convention.  Film  row  Attorney  Edward 
Ezra  Stern  returned  from  New  York,  where 
he  spent  a  week  on  business. 


KANSAS  CITY 


Doug  Burrill,  press  agent  for  the  Durwood 
circuit,  is  the  new  public  relations  officer  for  the 
35  th  Division.  Burrill  had  over  three  years  in 
the  Army,  and  recently  shifted  from  the  Re- 
serve Corps  to  the  National  Guard.  He's  a  first 
lieutenant. 

Fox  Midwest  city  division  had  two  of  its 
assistant  managers  laid  up  last  week  when 
brothers  Bob  and  Bill  Collier  and  Bill's  wife 
and  daughter  were  in  an  auto  accident.  Bob  is 
back  on  the  job  at  the  Tower  with  a  stitched- 
up  wing,  but  Bill  is  still  at  home.  Mrs.  Collier 
is  in  the  hospital,  but  the  little  girl  got  off  easy 
and  is  at  home.  Wayne  Sisson  is  doubling  for 
Bill  as  assistant  manager  at  the  Granada. 

Howard  Griffin,  manager  of  the  State,  Jeffer- 
son City_  Mo.,  is  off  on  vacation  in  Texas  and 
Old  Mexico.  Johnny  Lynn,  assistant  manager, 
is  handling  the  Durwood  house  in  the  meantime. 

Downtown  first-runs  have  a  new  avenue  of 
publicity  in  Town  Magazine,  now  a  pictorial 
monthly  about  the  city.  In  its  September  issue  it 
inaugurated  an  eight-page  section  devoted  to 
coming  theatre  attractions. 

The  800-seat  Jayhawk,  second-run  in  Kansas 
City,  Kans.,  closed  for  30  days  last  Sunday  (19) 
to  undergo  complete  remodelling  at  a  cost  of 
$30,000.  A  new  front,  new  lights,  new  concession, 
new  heating  plant,  etc.,  will  be  installed.  Rest 
rooms  are  being  remodelled  and  extensive  re- 
decorating and  painting  will  complete  the  job. 

Dickinson  circuit  has  extensive  renovating 
underway  on  the  Rialto,  King  and  Joe,  in  St. 
Joseph,  Mo.  The  Rialto  front  is  being  redone 
in  glass  bricks,  with  painting  and  other  re- 
decorating. The  King  and  Joe  are  getting  new 
paint  and  other  refurbishing.  Work  is  under  the 
supervision  of  Bill  Meyer,  Kansas  City  man- 
ager. Art  Perry,  formerly  in  charge  of  St.  Jo- 
seph houses,  is  in  Kansas  City  on  the  circuit's' 
new  drive-in-to-be  in  Johnson  County. 


PHILADELPfflA 


Despite  all  rumors,  it  is  reported  that  vaude- 
ville will  not  go  into  the  Stanley-Warner  Earle 
as  a  regular  policy  this  season.  Whenever  a 
stage  attraction  is  available,  however^  it  will 
be  played,  it  was  said. 

Universal-International  District  Manager  John 
Scully  visited  the  local  exchange  last  week. 
Harold  Coltun  has  resigned  as  Eagle  Lion 
booker  to  go  into  another  industry.  Jim  Riemel, 
formerly  with  MGM  and  Warners,  may  replace 
him.  Columbia  Stenographer  Elaine  Gerber  suf- 
fered an  infected  foot  from  an  accident  while 
on  vacation.  Harry  Appel,  shipping  clerk  at 
20th  Century-Fox,  has  entered  Jewish  Hospital 
for  an  operation.  Eagle  Lion  tub  thumper  Max 
Miller  celebrated  his  fifth  wedding  anniversary 
last  week. 

Art  Kerns,  manager  of  Goldman's  Keith, 
arranged  with  the  local  Boy  Scout  Headquar- 
ters for  a  scout  lore  display  for  his  foyer  in  con- 
junction with  the  celebration  of  Pennsylvania 
"Youth  Month."  Joe  Minsky  former  Eagle 
Lion  district  manager  has  opened  his  second  war 
surplus  store  in  Mansfield  Ohio. 

The  feminine  contingent  of  Paramount  held 
a  farewell  party  and  shower  for  account  clerk 
Eleanora  Sokoloski,  who  is  leaving  to  be  mar- 
ried. Monogram  Sales  Manager  Samuel  Phalen 
is  on  the  sick  list.  Stanley  Goldberg,  Harry 
Low  and  Ben  Stern  of  National  Screen  Service^ 
(Continued  on  Page  26) 


PCCITO  TRUSTEES  HOLD  ANNUAL  MEET.  Annual  trustees  meeting  of  the  Pacific 
Coast  Conference  of  Independent  Theatre  Owners  was  held  Sept.  14-16  at  the  Am- 
bassador Hotel,  Los  Angeles.  In  the  group  above  are:  Front  row  (l-r) — Stanley  Steck, 
observer;  Constance  Titus,  secretary;  Ben  Levin,  trustee.  Second  row  (l-r) — Hugh  W. 
Bruen,  trustee;  M.  W.  Mattecheck,  trustee;  R.  H.  Poole,  executive  secretary;  George 
Diamos,  trustee;  Clarence  Severson,  trustee.  Back  row  (l-r) — Trustees  William  Graeper, 
Jack  Suckstorff,  Leroy  V.  Johnson,  L.  O.  Lukan,  Max  Lloyd,  Roy  Firmage,  Rotus  Harvey. 


She  owes  her  ^Vipe  old  age"  to  him  •  •  • 


HOWEVER  skillfully  she  might  play 
her  part,  this  young  actress  would  still 
seem  more  girl  than  grandmother — 
save  for  the  creative  ingenuity  of  the 
make-up  man. 

By  deft  application  of  grease  paint 
and  putty,  he  has  added  years  to  her  ap- 
pearance...  and  conviction  to  her  role. 

This  is  but  one  instance  of  the  magic 
at  the  make-up  man's  command.  He 
does  as  much  and  more  for  film  folk 


who  must  be  transformed  to  Jekyll, 
Cyrano,  gnome,  or  Manchu. 

When  these  characterizations  reach 
audiences  successfully,  it  is  because  the 
make-up  man  combines  cosmetic  artist- 
ry with  full  knowledge  of  his  medium. 
And,  in  knowing  films,  he  is  aware  of 
what  is  done  to  help  his  work  by  the 
versatile  members  of  the  Eastman  mo- 
tion picture  family,  famous  films  for 
more  than  fifty  years. 


EASTMAN   KODAK  COMPANY 

ROCHESTER   4,   N.  Y. 

J.  E.  BRULATOUR,  INC.,  DISTRIBUTORS 
FORT  LEE   •   CHICAGO   •  HOLLYWOOD 


26 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 

REGIONAL  NEWSREEL 


LONDON  OBSERVATIONS 

BFPA  Aloof  to  'All-American'  Decree;  May  Discuss 
Joint  Screen  Time  and  Other  Problems  With  MPA 


Jock  MacGregor 


By  JOCK  MacGREGOR 

Strange  as  it  may  seem  the  Johnston  de- 
cree on  "all  American"  programs  was  ap- 
parentiy  not  discussed  at  the  September 
meeting  of  the  British  Film  Producers  Asso- 
ciation. Queried  about  this,  Sir  Henry  French 
said  it  was  regarded  as 
a  distributor  -  exhibitor 
problem. 

The  BFPA  did  decide 
on  playing  a  lone  hand 
regarding  the  new 
French  import  restric- 
tions and  are  not  join- 
ing forces  with  the 
MPA  for  concerted  ac- 
tion. They  have  asked 
the  Board  of  Trade  to 
guard  their  interests  in 
this  matter. 

However,  they  "look 
forward"  to  a  date  for  the  meeting  with  the 
MPA  when  joint  problems  can  be  discussed. 
One  will  be  screen  time  in  the  respective 
countries. 

From  conversations,  I  get  the  impression 
that  certain  self-opinionated  producers  are  so 
pleased  with  their  product  that  they  believe 
it  remains  only  to  bill  their  pictures  at  the- 
atres in  the  U.  S.  for  patrons  to  line  up  for  it 
from  coast  to  coast.  They  advance  all  sorts 
of  theories  as  to  why  their  offerings  are  not 
going  in  America.  These  range  from  hidden 
forces  to  anti-British  salesmen  who  prefer 
selling  Hollywood  subjects.  Too  many  be- 
lieve that  pre-selling  is  entirely  the  distribu- 
tor's job.  They  forget  that  Hollywood  tells 
the  world  from  the  day  it  plans  a  picture. 

That  their  stars  are  not  known  in  the  U.  S. 
or  that  the  English  accent  is  not  followed 
in  the  middle  west  is  regarded  as  just  silly. 
It  is  this  ostrich  approach  which  has  re- 
sulted in  the  retention  of  the  quota  for  a 
third  stanza  and  the  current  dog-in-the- 
manger  attitude. 

*       *  * 

An  event  which  one  might  reasonably  have 
expected  to  be  widely  exploited  was  dis- 
missed with  a  small  private  luncheon,  when, 
last  week,  Lt.  Col.  A.  C.  Bromhead,  CBE,  cel- 
ebrated the  fiftieth  anniversary  of  his  entry 
into  the  industry  and  his  forming  of  the 
Gaumont  Co.  From  a  small  start  in  1898  in 
a  Soho  alley  grew  the  Gaumont-British  Pic- 
ture Corporation  which  today,  with  its  250- 
odd  cinemas,  studios,  newsreel  and  servicing 
companies,  is  part  of  the  Rank  Group.  To 
the  cinema  patron,  this  auspicious  achieve- 
ment went  unheralded,  and  a  great  opportun- 
ity for  showmanship  was  missed. 

CEA  President  Dennis  Walls  strongly  be- 
lieves in  the  cinema  playing  an  important 
part  in  communal  affairs.  At  his  Cosmo, 
Derby,  he  has  arranged  with  the  local  vicar 
to  hold  a  short  service  complete  with  choir 
after  the  Sunday  evening  performance.  This 
was  widely  reported  by  the  national  as  well 
as  the  local  press.  Incidentally,  Dennis,  who 
is  general  manager  of  the  Emery  Circuit, 


has  now  personally  acquired  the  Empire, 
Derby,  which  is  the  opposition  to  his  Cosmo. 

Producers  generally  are  getting  extremely 
tired  of  the  British  Board  of  Film  Censors. 
As  one  said  this  week,  "It's  next  to  impossi- 
ble to  get  a  'U'  certificate  these  days  if  a 
person  is  so  much  as  seen  taking  a  drink." 
When  you  consider  that  "A"  certificates 
(which  prohibit  under-16s  seeing  a  film  un- 
accompanied by  an  adult)  have  been  given  to 
"Life  With  Father,"  "Wall  Flower"  and 
"April  Showers,"  you  will  see  what  they  are 
beefing  about. 

*  *  * 

Ealing  have  now  completed  their  second 

Australian  picture,  "Eureka  Stockade,"  and 
the  event  was  celebrated  with  a  cocktail 
party.  Director  Harry  Watt  has  used  the 
documentary  technique  and  believes  that  he 
will  have  succeeded  if  the  audience  really 
feels  it  is  on  a  gold  mine.  Personally,  I  am 
apt  to  think  that  he  will  have  succeeded  if 
the  exhibitor  finds  that  he  is  on  a  gold  mine. 

Said  a  producer  to  me:  "You  know,  too 
many  publicists  these  days  are  too  keen  on 
seeing  their  own  name  in  print."  Maybe  he 
has  something  there,  but  the  following  names 
make  news.  Sally  Sutherland  has  joined 
20th  Century  Productions  to  handle  "GI 
Male  Bride"  which  is  being  made  in  Ger- 
many with  Cary  Grant  and  Ann  Sheridan. 
Cinemanager  Geoffrey  Foster  has  forsaken 
Brighton  Odeon  and  is  feeling  his  way 
around  the  Shepherds  Bush  studios  with  the 
object  of  injecting  showmanship  into  hand- 
outs. John  Ware,  recently  with  Columbia, 
has  joined  Independent  Sovereign.  Reg 
Wolff  is  to  publicize  "Paper  Orchid"  at  Wal- 
ton on  Thames.  This,  incidentally,  is  being 
produced  by  UA's  David  Coplan  for  Colum- 
bia release.  Work  that  one  out! 

*  *  * 

For  the  record:  Danny  Kaye's  "Secret  Life 
of  Walter  Mitty"  will  play  the  legit  Prince 
of  Wales.  .  .  .  The  COI  screened  a  couple 
of  shorts  and  in  "Thee  and  Me,"  a  one-reeler, 
revealed  just  how  badly  the  taxpayers  money 
can  be  mis-spent  ...  it  is  a  shocker  and  I 
pity  the  audiences  who  have  it  inflicted  on 
th  em.  .  .  .  The  Rank  cartoons  are  divided 
into  two  series,  "Animaland"  and  "Magic 
Paint  iBbx."  ...  It  is  understood  that  any 
British  producer  who  has  not  an  Italian 
location  subject  on  his  schedule  is  con- 
sidered lacking  in  initiative. 


Lone  Burlesque  House 

San  Francisco's  burlesque  theatres  are 
to  be  reduced  to  a  single  house,  accord- 
ing to  plans  under  consideration.  The 
lease  of  the  Liberty  on  Broadway,  near 
the  old  Barbary  Coast  section,  held  by 
Harry  Ferris  expires  on  Oct.  31,  and  it 
is  believed  that,  with  its  planned  remod- 
eling, it  will  quit  the  burlesque  circuit 
in  favor  of  a  foreign-film  policy.  The 
downtown  President  is  the  only  remain- 
ing girly-show  in  the  city. 


{Continued  from  Page  24) 
have  returned  from  the  company's  general  sales 
meeting  at  the  William  Penn  Hotel,  Pittsburgh. 
Marie  Schaeffer,  bookers'  stenographer  at  20th 
Century-Fox,  is  suffering  from  hay  fever.  Mrs. 
Beatrice  Miller  was  named  by  Governor  James 
H.  Duff  as  secretary,  Pennsylvania  State  Board 
of  Censors,  replacing  Mrs.  Lucy  H.  Love,  re- 
signed. Mrs.  Miller,  who  has  been  with  the  board 
for  eight  years  has  been  assistant  censor. 

NEW  HAVEN  ~ 

Harry  McWilliams,  exploitation  manager  of 
Columbia,  together  with  Exploiteer  Harry  Bern- 
stein from  Boston,  are  in  New  Haven  confer- 
ring with  Harry  F.  Shaw,  division  manager  of 
the  Loew  Poli  N.E.  Theatres ;  Lou  Brown 
publicity  and  ad  chief. 

Max  Herschman  of  Filmack  Trailers  is  in 
New  Haven  on  business  with  John  Hesse  of 
Warner  Bros,  theatres.  Barney  Pitkin  chief 
barker  of  the  Variety  Club  of  Connecticut,  Tent 
31,  is  back  from  Washington,  D.  C,  where  he 
attended  mid-winter  meeting  of  Variety  Inter- 
national. 

Doris  M.  Chapman,  cashier  of  the  West  End 
Bridgeport,  became  the  bride  of  Derro  Costas 
at  the  Little  Church  Around  the  Corner  in 
New  York. 

Joe  Wolf  of  Embassy  Films,  Boston,  was  in 
town  on  picture  deals,  likewise  Jack  Meyers 
from  same  city. 

Mike  Tomasino  local  independent  operator^ 
was  seen  lunching  with  Lawrence  Hackett  and 
MGM  Branch  Manager  Harry  Rosenblatt. 

WASHINGTON  ~ 

Laurence  Olivier's  "Hamlet"  will  play  two 
local  art  theatres  simultaneously  on  Oct.  20  at 
both  the  Playhous  and  the  Little.  All  seats  will 
be  reserved  and  there  will  be  two  shows  a  day 
at  each  theatre.  The  Little  and  Playhouse  are 
owned  by  Mrs.  Louise  Noonan  Miller  and  Ira 
Lopert.  "Henry  V"  played  the  Little  in  146 
and  stayed  28  weeks. 

The  Variety  Club  of  Washington  was  given 
a  window  display  at  the  Hecht  Co.,  local  de- 
partment store,  in  connection  with  a  new  tele- 
vision program  "Civic  Washington  Speaks"  at 
Station  WNBW.  The  Variety  Club,  as  a  civic 
organization  that  aids  underprivileged  children, 
was  given  a  prominent  spot  on  this  program. 

Loew's  Capitol  Palace  and  Columbia  The- 
atres, plus  National  Airlines  are  offering  an 
all-expense  two-week  vacation  in  Havana,  to 
a  lucky  patron.  The  contest  is  called  "Lucky 
Loew  Patron"  and  patrons  will  ballot  on  their 
favorites  or  a  prepared  list  of  pictures  soon  to 
be  seen  locally.  Each  week  25  ballots  will  be 
placed  in  a  special  bowl  and  be  eligible 
for  the  final  choosing  Oct.  11  on  the  Capitol 
stage. 

ST.  LOUIS  ~ 

St.  Louis  Alderman  Herman  Novack  intro- 
duced bills  to  repeal  the  city's  five  per  cent  city 
tax  on  film  theatres  and  other  amusements  and 
to  reduce  its  city  tax  from  three  to  two  cents 
per  package,  when  the  aldermen  reconvened 
Sept.  17  after  vacations.  Novack  planned  to  in- 
troduce a  third  bill  later  to  reduce  the  city's 
gross  tax  on  sports  from  five  to  three  per  cent. 

J.  E.  Spaulding  has  completed  installation  of 
a  glass  alcove  between  the  two  front  doors  of 
(Continued  on  Page  28) 


Sound  Problems  Licked  in  Alaska's  Arctic 
By  Western  Electric's  ^^300^'  System 


"Harpoon,"  a  Danches  Bros.  Production  made 
in  Alaska  and  at  sea  off  the  Aleutians,  pre- 
sented the  toughest  sort  of  on-the-spot  recording 
job. 

The  producers  flew  a  compact  Western  Electric 
"300"  System  to  Alaska,  mounted  it  on  the  deck 
of  a  small  whaler  for  sea-going  sequences,  in  the 
back  of  a  light  truck  for  on-shore  scenes.  The 
sturdy  equipment  took  in  stride  rough  seas. 


rigorous  climate,  rugged  transportation  facilities. 
From  Anchorage  to  Nome  to  Cape  Prince  of 
Wales  and  the  Bering  Sea  —  it  delivered  high 
quality  sound  tracks. 

Unqualified  success  on  assignments  like  this 
makes  the  "300"  Series  an  honored  companion  to 
Western  Electric's  "200"  Series  Newsreel  System 
and  the  famous  DeLuxe"400"  System. 

Write  today  for  full  information. 


Elect  mat  Research  Products  DiPtsm 


OF 


233  BROADWAY,  NiW  YORK  7,  H.  Y« 
Hollywood  office-— 6601  Romaine  St, 


28 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


REGIONAL  NEWSREEL 


(Continued  from  Page  26) 

his  900-seat  Florine  Theatre  at  Flora  111.  and 
the  enlargement  of  the  lobby.  J.  Nathan  Gould 
of  Kansas  City,  Mo.,  has  been  named  manager 
of  the  Dickinson  Star  theatre  at  Quincy,  111., 
recently  bought  from  John  C.  Miller.  The  the- 
atre at  Cottage  Hills_  111.,  closed  for  two  weeks 
because  of  polio,  has  reopened.  The  Creve  Coeur 
(Mo.)  Memorial  Post  of  the  American  Legion 
will  continue  and  expand  its  policy  of  free  mo- 
tion pictures  for  children  during  the  winter. 
Max  Krutsinger  expects  to  open  his  St.  Francis- 
ville  Theatre,  St.  Francisville,  111.,  about  Oct.  1. 
George  Pliakos  owner  of  St.  Louis  Criterion^ 
has  let  a  contract  to  replace  the  theatre's  roof. 

Fred  Wehrenberg  and  Paul  Krueger  have 
opened  their  1,000-car  drive-in  on  Highway  99. 
A  son,  Patrick  F.,  Jr.,  was  born  to  RKO  City 
Salesman  Patrick  F.  Byrne  and  his  wife.  George 
P,  Skouras  hosted  a  party  at  Jim  Mertikas' 
restaurant  here  Sept.  16  in  celebration  of  the 
closing  of  the  Skouras  brothers'  $6_000,000  deal 
to  acquire  the  Ambassador,  Missouri  and  Grand 
Central  theatre  buildings.  Universal  District 
Manager  Joe  Garrison  and  St.  Louis  Manager 
Harry  Hynes,  Sr.,  will  attend  the  regional  sales 
conclave  in  Cincinnati  Sept.  28-29. 

Private  funeral  services  were  held  here  Mon- 
day for  Hugues  Jacques  (Hugh  James)  Jean- 
Marie  Brussel,  29,  associated  with  Paramount 
after  air  service  in  the  Pacific  area.  He  is 
survived  by  his  widow,  two  children  and  his 
parents. 


DENVER 


C.  E.  McLaughlin,  owner  of  the  Ritz,  Los 
Animas,  Colo.,  is  now  an  oil  baron  having  an 
eighth  interest  in  an  oil  well  now  gushing  in 
Oklahoma.  Lester  DoUison,  owner  of  the  Studio, 
East  Vaughn,  N.  M.,  has  bought  the  Pecos, 
Santa  Rosa,  that  state,  from  Max  Kygelman. 
Walter  Smith  has  opened  his  580-car,  $100  000 
drive-in  at  North  Platte,  Neb.  J.  T.  Sheffield, 
former  Republic  franchise  owner,  was  here  for 
two  days  from  hi*  Seattle  home.  F.  A.  ("Bud") 
Lewis  of  Manley  Popcorn  has  gone  to  live  in 
Albuquerque  where  he  will  handle  New  Mexico 
and  Arizona.  Arlie  Beery  has  set  up  a  Manley 
warehouse  here.  Mr.  and  Mrs.  Sam  Langwith  of 
Western  Service  and  Supply  attended  the  equip- 


AT  OPENING.  Gus  H.  Eyssell  (left), 
managing  director  of  Radio  City  Music  Hall, 
welcomes  Robert  Mochrie,  RKO  vice-presi- 
dent and  general  sales  manager,  and  Mrs. 
Mochrie,  to  the  New  York  opening  of  Leo 
McCarey's  "Good  Sam,"  an  RKO  release. 


ment  dealers'  convention  in  St.  Louis. 

John  Merhege  will  open  his  new  300-seat 
theatre  in  Mora,  N.  M.,  about  Nov.  1.  It  is 
equipped  with  RCA  sound  and  Brenkert  pro- 
jectors. The  Victory,  Denver,  has  reopened  fol- 
lowing a  $75,000  remodeling  job. 

Manager  Frank  Gulp  of  the  Taber,  is  back  on 
the  job  following  an  operation.  Sam  Rosenthal, 
owner  of  the  Bison,  Buffalo,  Wyo.,  is  about 
after  an  attack  of  pneumonia.  National  Screen 
Service  Salesman  Sebe  Goodlett  was  taken  to 
St.  Luke's  Hospital  in  a  serious  condition  fol- 
lowing a  breakdown  brought  on  by  a  smashed 
finger.  Tests  are  being  made  to  find  out  if  an 
operation  will  be  necessary.  At  last  reports  he 
was  somewhat  improved. 


LOUISVILLE 


Louis  Arru  of  this  city  who  has  completely 
re-equipped  his  comparatively  new  Skyway 
drive-in,  has  designed  and  supervised  the  con- 
struction of  five  other  open-airers  during  the 
past  year.  They  are  located  at  Kokomo,  LaFay- 
ette,  Vincennes  and  Bloomington — all  in  In- 
diana— and  in  Champaign,  111.  He  plans  addi 
tional  drive-ins  but  with  no  sites  announced. 
Edgar  Barnett  has  named  his  recently-opened 
new  theatre  in  Sacramento,  Ky.,  the  Gala. 


Savoy  Amusement  Co-Owner  Mrs.  Gratia 
Locke  has  returned  from  a  tour  of  Alaska  and 
the  west  coast.  She  plans  to  attend  Theatre 
Owners  of  America  convention  in  Chicago 
returning  in  time  for  the  convention  of  the 
Kentucky  Association  of  Theatre  Owners  in 
October.  Manager  H.  S.  Davidson  of  the  Capitol 
and  Shelby  here  for  Parkview  Amusement  has 
returned  from  a  two-week  vacation  trip  to  the 
lake  regions  of  Wisconsin_  Michigan  and 
Canada.  Hilltop  Theatre  Projectionist  Melvin 
Honnaker  has  left  on  a  six-week  trip  which 
will  include  the  west  coast. 

Russell  Morga  of  the  Shelby  staff  has  bought 
a  new  home.  Airway  Amusement  Company  of 
Memphis,  Tenn.,  is  now  operating  the  Orpheum, 
Louisville,  formerly  leased  by  Madge  Dolan 
and  Robert  Whayne.  Vernon  Powell,  manager 
of  the  Airway  here,  will  manage  the  Orpheum 
also.  Moonlight  Theatres  Corporation  of  Hart- 
ford, Ky.,  has  changed  its  name  to  Starlight 
Corporation. 

Dr.  and  Mrs.  Morrison  Ewers  of  Somerset, 
Ky.,  announced  the  engagement  of  their  daugh- 
ter Kathryn  Jane  to  John  Thomas  Edmiuids, 
Jr._  son  of  Mr.  and  Mrs.  J.  T.  Edmunds  of 
Hopkinsville,  Ky.,  and  secretary  of  the  KATO. 
Wedding  was  held  Sept.  18. 


DES  MOINES 


Managers  and  executives  of  Tri-States  The- 
atre Corporation,  at  its  recent  outing  at  Lake 
Okoboji,  announced  the  opening  of  a  new 
drive-in.  A.  H.  Blank  and  Leo  McKeachneay 
left  after  the  outing  to  spend  a  week  on  business 
in  New  York.  ClifTord  Custard  of  Huntsville, 
Ark.,  is  the  new  manager  of  the  Grand,  Well- 
man,  la.,  succeeding  Mrs.  Vic  Rumpelberg. 
Owner  of  the  house  is  Boyd  Roberts  of  Hunts- 
ville, Ark. 

Central  States  officials  attended  the  opening 
of  the  remodelled  Palace,  closed  since  last 
Jime,  at  Burlington,  la.  Construction  is  now 
under  way  on  RKO's  new  theatre  to  replace 
the  burned-down  Capitol  at  Marshalltown,  la. 
Harry  Pace's  new  Sunset  is  nearing  completion 
at  Summer,  la.  Raymond  Nichols  has  reopened 
the  Villa  at  Lovilla,  la.,  after  a  summer  closing. 

Lawrence  Kuhl,  owner  of  theatres  at  Com- 
ing and  Greenfield,  this  state,  died  recently  at 
Creston  after  being  stricken  with  a  heart  at- 
tack. He  had  owned  theatres  in  the  territory 
for  the  past  IS  years. 


HARTFORD 


Mrs.  Helen  Hadley,  who  operates  theatres  in 
Fairhaven,  Vt.,  and  Scattercook,  N.  Y.,  has 
bought  the  Playhouse,  Manchester,  Vt.,  from 
the  estate  of  the  late  Charles  Nanton.  Larry 
Kent  formerly  assistant  manager  of  the  Loew- 
Poli  Palace  here,  is  reported  managing  the 
Plaza  in  Houston,  Tex.  Western  Massachusetts 
circuit  has  named  Richard  Martin  assistant  man- 
ager of  the  Bijou,  Holyoke,  Mass.  Norman  Rowe 
of  the  Plaza,  Winsor_  Conn.,  has  returned  from 
a  Canadian  vacation.  Ed  Kelleher  of  the  Prin- 
cess Hartford,  is  in  New  York  on  business. 
Shirley  Bennett  is  the  new  cashier  of  the 
Colonial,  Hartford. 

Manager  Raymond  Mangaudis  of  the  Camp, 
Spencer  Mass.,  was  married  recently  to  Lor- 
raine St.  Denis  of  that  city.  Mike  Piccirillo  of 
the  Center,  Hartford,  went  to  New  York  on 
business.  The  Central,  West  Hartford,  has  in- 
stalled 1,000  new  Kroehler  push-back  seats. 
The  board  of  selectmen,  Easthampton.  Mass.^ 


BIG  DEAL.  Five  million  dollars  is  involved  in  the  negotiations  by  which  Wolfberg  The- 
atres, Inc.,  will  gain  possession  of  the  2,200-seat  Paramount  in  Denver  for  an  80-year 
period.  Fox  Intermountain  now  operates  the  house  and  will  continue  to  do  so  until  the 
expiration  of  its  lease  in  1952  at  which  time  Fox  hopes  to  have  another  deluxer  ready. 
Discussing  the  deal  and  plans  for  the  Paramount  which  they  will  operate  as  a  stage  show 
house  in  addition  to  their  Broadway  and  three  drive-ins  are  (left  to  right):  Vice-President 
and  General  Manager  John  Wolfberg;  his  father,  President  Harris  P.  Wolfberg;  Theatre 
Operations  Manager  Mickey  Gross  and  Real  Estate  Agent  B.  B.  Herding. 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


REGIONAL  NEWSREEL 


has  refused  Ralph  Leveille  permission  to  build 
a  drive-in  there.  Warner  Theatres  Hartford 
District  Manager  Henry  L.  Needles  has  been 
named  head  of  a  theatre  committee  to  work  with 
the  Hartford  Fire  Prevention  Week  campaign 
during  the  week  of  Oct.  3. 

Sam  Horwitz,  assistant  manager  of  Loew's 
Poli,  Hartford,  has  been  promoted  to  Loew's 
New  York  publicity  staff.  He  is  succeeded  here 
by  Norman  Levinson  assistant  manager  of 
Loew's  Poli  College,  New  Haven. 

"  MINNEAPOLIS 


The  third  drive-in  theatre  to  be  operated  by 
Minnesota  Entertainment  Enterprises  will  be 
buih  in  Brooklyn  township,  Minneapolis  sub- 
urb. The  new  project  will  have  a  capacity  for 
750  cars  and  a  holdout  for  300  cars,  with  a 
completely  equipped  playground  for  children. 
It  will  open  early  next  spring.  MEE's  fourth 
drive-in,  to  be  located  on  Highway  100  and 
South  Robert  Street,  at  the  St.  Paul  city 
limits,  has  been  cleared  and  work  will  begin 
immediately.  MEE  also  plans  to  build  a  fifth 
drive-in  in  the  greater  Twin  Cities  area,  accord- 
ing to  William  Sears,  general  manager. 

New  on  film  row  are  Angela  Zappa,  in- 
spectress  at  Columbia ;  Rosemary  Lang,  contract 
clerk  at  Paramount,  and  Marily  Cohen,  contract 
clerk  at  Paramount.  Bill  Mussman,  Paramount 
sales  manager,  is  back  at  work,  fully  recovered 
from  his  recent  illness. 

Late  vacationers  include  Ruth  Dickie,  cashier 
at  Monogram,  who  is  relaxing  at  home;  Edna 
Bjornson,  inspectress  at  National  Screen  Ser- 
vice, who  is  in  Canada;  Mrs.  Esther  Turner, 
NSS  office  manager,  who  is  in  southern  Min- 
nesota; and  Fred  Finnegan,  RKO  booker,  who 
is  staying  at  home. 

Universal  District  Manager  Manning  Gottlieb 
was  in  for  a  few  days  conferring  with  Manager 
LeRoy  Miller.  Warren  Burke  is  the  new  Star- 
Lite  drive-in  manager  at  Rapid  City,  S.  D. 

TORONTO 

A  policy  of  advance  midnight  showings  is 
expected  to  be  adopted  at  the  new  Odeon, 
Toronto,  following  a  special  midnight  preview 
of  J.  Arthur  Rank's  112-minute  Olympic  Games 
picture  on  Sept.  17  before  an  audience  which 
paid  a  75-cent  admission.  "Oliver  Twist"  is  in 
its  second  week  at  the  huge  Odeon.  The  Im- 
perial, Toronto,  used  its  big  stage  again  for  the 
presentation  of  the  Dr.  Leslie  Bell  Singers  dur- 
ing the  showing  of  the  National  Film  Board's 
short  "It's  Fun  to  Sing_"  and  the  feature, 
"Coroner  Creek." 

The  Glebe,  Ottawa,  opened  Sept.  23  with  a 
regular  engagement  of  the  Olympic  Games  pic- 
ture in  which  that  city's  Barbara  Ann  Scott, 
Olympic  skating  champion  appeared.  Oscar  R. 
Hanson  is  back  from  his  English  trip  during 
which  he  discussed  16-mm.  operation  in  Canada 
with  Rank's  representatives.  I.  H.  Allen's 
Astral  Films  will  distribute  the  United  Nations 
short,  "Highlights  of  the  United  Nations,"  in 
Canada,  30  prints  of  which  are  being  prepared 
for  Canadian  release. 

Warner  Bros.  Canadian  General  Manager 
Haskell  M.  Masters  is  back  at  his  office  follow- 
ing an  illness.  Consolidates  Theatres  of  Montreal 
President  Arthur  Hirsch  was  a  visitor  here  at 
Famous  Players  headquarters. 

Canadian  paid  $62,279,000  for  film  entertain- 
ment in  1,700  theatres  during  1947  according  to 
preliminary  government  report  which  gives  the 


Local  Feafureffe 

A  30-minute  featurette,  "Our  City," 
is  being  shot  in  Hartford,  Conn.,  by  the 
Hartford  Theatre  Circuit.  Three  New 
York  cameramen  are  in  the  city  filming 
points  of  civic  interest  in  and  around 
Hartford.  The  circuit  will  screen  "Our 
City"  in  its  five  neighborhood  theatres. 


1946  gross  as  $58^889,000.  With  revenue  at  an 
all-time  high,  attendance  dropped  about  7,000^000 
to  220,715,000.  Amusement  tax  total  in  1947  was 
$16,375,000,  so;that  patrons  actually  paid  $72^- 
600,000  for  their  film  entertainment; 


COLUMBUS 


Columbus  City  Attorney  Richard  W.  Gordon 
will  rule  on  the  question  of  whether  or  not  the 
city's  three  per  cent  admissions  tax  will  apply  to 
Ohio  State  University's  million-dollar  receipts 
from  football  games.  The  University  may  appeal 
to  the  Attorney  General's  office  if  Gordon's  rul- 
ing is  favorable  to  the  city. 

United  States  premiere  of  the  English  film^ 
"A  Canterbury  Tale,"  was  held  at  Granville, 
O.,  especially  for  Mrs.  Franklin  W.  Sweety 
whose  son,  former  Sergeant  John  Sweet,  ap- 
peared in  the  film  while  in  service  in  London. 
Organist-Manager  Roger  Garrett  of  the  Uni- 
versity Theatre  is  giving  noon-day  concerts  in 
the  Lyon  and  Healty  music  store.  Leo  Kessel 
has  named  Mrs.  Flora  Clagett^  cashier  of'  the 
Broad  at  Lancaster,  ,0.,  to  succeed  the  late 
Herbert  Kneller  as  manager  of  the  house.  Her 
husband,  Charles  Clagett,  is  manager  of  Kessel's 
Palace  in  Lancaster. 

Fox  Movietone  News  shot  the  1948  Brown 
Jug  race  at  Delaware,  O.  Martha  Babington, 
assistant  to  RKO  Publicity  Manager  John  Bar- 
croft  underwent  an  emergency  appendectomy. 
Bucyrus  City  Council  is  considering  revision  of 
the  city's  building  code.  P.  J.  Wood,  secretary 
of  Independent  Theatre  Owners  of  Ohio,  has 
named  ITOO's  Allied  caravan  committee : 
Urban  Anderson  chairman ;  Jack  Armstrong, 
Jerry  Anderson,  E.  L.  Biggio,  Frank  Slavik, 
(Continued  on  Page  30) 

New  Theatres 


Philadelphia — Mayfair  Amusement  Company  will  op- 
erate a  2,000-seater  to  be  built  here  by  Melvin  J.  Fox 
on  Frankford  Avenue. 

Martin,  Tenn. — Charles  Barnett,  new  theatre. 

Albuquerque.  N.  M. — Albuquerque  Theatres  to  erect 
a  750-car  drive-in  near  the  Cutter-Carr  Airport  road. 

Olympia,  Wash. — A  1,000-seater  under  construction 
here  for  Attorney  Thomas  L.  O'Leary. 

San  Jose,  Calif. — Work  is  under  way  on  a  1,076- 
seat,  $300,000  theatre,  in  the  Willow  Glen  area  of  this 
city. 

Encino,  Calif. — A  $300,000  theatre  is  under  con- 
struction here  for  Lee  Theatres. 

Omaha — Cliff  Sherron,  former  Nebraska  exhibitor, 
plans  a  drive-in  at  Grand  Island,  Neb. 

Hartford,  Conn. — Sunset  Park  Auto  Theatre  plans 
a  new  drive-in  at  Lanesboro,  Mass.  Earl  Sweeney, 
Pittsfield,  Mass.,  is  seeking  permission  to  build  a  drive- 
in  at  Clarksburg,  Mass. 

Jacksonville,  Fla. — Tropical  Drive-In  Theatres  of 
St.  Cloud,  Fla.,  has  awarded  contract  for  the  1,700-car 
Normandy  Outdoor  Twin  Theatre.  There  will  be  room 
for  900  cars  on  one  side  of  the  screen,  800  on  the 
other,  with  seating  facilities  for  1,000  persons. 

Harrison,  N.  J. — Work  is  set  to  start  here  in  Octo- 
ber on  a  2,200-seat  theatre. 

Columbus,  O. — H.  J.  Knight,  operator  of  the  New, 
Royal  and  Russell  here,  has  started  erection  of  600- 
car  drive-in  for  Findlay  Drive-In,  Inc.,  in  which  J.  B. 
Knight,  H.  L.  Solomon  and  Dean  Dennis  are  associ- 
ated with  him. 

Milwaukee — A  permit  has  been  granted  for  a  new 
theatre  at  Hayward,  Wis. 

St.  Louis — Russell  Baker  is  building  600-car  Metro 
Drive-in,  at  Metropolis,  111.  Sparta  Theatres,  Sparta, 
111.,  has  revived  plans  to  build  a  new  house  to  replace 
the  Grand. 


Astor — Atlanta:  Bay  State — Boston;  Pam-o — Buffalo; 
Charlotte:  Capital — Chicago;  Screen  Guild — Cincinnati;  Imperial 
— Cleveland:  Astor — Dallas:  Selected — Denver;  Allied — Oetrtit; 
Selected — Kansas  City;  Astor — Los  Angeles;  Astor — Miltraiifcaa; 
Independent — Minneapolis;  Connecticut  Films  —  New  Ha««o; 
Dixie  Film — New  Orleans;  Bell  Pictures — N.  Y.  C;  Capital- 
Philadelphia;  Astor — San  Francisco;  Crown — Pittsburgh;  Special 
Attractions — Seattle;  Screen  Guild — St.  Louis;  Equity — Wasb- 
ington,  D.  C. ;  Peerless  Film  Canada — Toronto — Winnipec— 
Montreal. 


30 


( 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


REGIONAL  NEWSREEL 


{Continued  from  Page  29) 
H.  L.  Russell  and  Leo  T.  Jones.  Irvin  Dantzic 
is  managing  Central  Ohio's  seventh  drive-in,  the 
Miles  East  Main  Street.  Myron  Hubler  suc- 
ceeds Dantzic  as  manager  of  the  West  Broad 
drive-in.  Proceeds  from  a  recent  show  at  the 
Broad  Street  open-airer  go  toward  the  Boy 
Scout  program  of  the  southwest  district. 

HARRISBURG  ~ 

E.  G.  Wollaston,  manager  of  the  State  and 
Fabian  city  manager  here,  played  host  to  the 
presentation  of  a  radio  show  ,"Spot  the  Sound," 
between  showings  of  2(}th-Fox's  "That  Lady  in 
Ermine."  Organist  Carl  Henke  played  20  songs 
about  which  questions  were  asked  to  determine 
the  winners.  Mrs.  Emma  Stabman,  who  had 
won  the  WCMB  radio  show  some  weeks  ago, 
accepted  at  the  presentation  at  the  State  her 
awards,  totaling  around  $4,000  in  value.  One 
of  the  awards  for  the  "Spot  the  Sound"  show 
was  a  season  pass  for  two  at  the  three  local 
Fabian  theatres. 

New  ushers  at  the  State  are  Ronald  Bear  and 
Charles  Crist,  Sam  Oilman  and  Bill  Blankin- 
ship  of  Loew's  Regent  staged  a  "Teen  Queen" 
contest  for  MGM's  "A  Date  With  Judy,"  and 
Manager  Jack  O'Rear  of  the  Colonial  presented 
a  Babe  Ruth  trophy  to  the  Keystone  Legion 
boys'  basketball  team  at  his  showing  of  Colum- 
bia's "The  Babe  Ruth  Story." 

CHICAGO 

Great  States  circuit  has  sent  a  special  bul- 
letin to  all  managers  on  the  care  that  must  be 
taken  in  handling  repairs  to  refrigeration  plants 
following  the  asphyxiation  of  Pearson  Bolan- 
der,  42,  engineer  of  the  Century  Theatre.  Man- 
ager Herbert  Chatkin  was  overcome  by  fumes 
escaping  when  a  pipe  broke  during  repairs. 

Appointments :  E.  E.  Baker,  manager  of  the 
Mode,  Onargo,  111. ;  Ivan  Cooper,  manager, 
Great  States  Theatre,  Kewanee,  111. ;  Albert 
Tovey,  manager,  Castle,  Bloomington,  111. ; 
Guy  Bove,  manager.  Palace,  Fairmount,  Ind. ; 


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TRAIN  FOR  EXECUTIVE  POSTS.  The  first  six  trainees  in  MGM's  Executive  Training 
Course,  are  greeted,  above,  by  Vice-President  and  General  Sales  Manager  William  F.  Rod- 
gers  (right)  at  the  New  York  home  office.  The  candidates  selected  for  the  first  of  a 
continuing  series  of  four-week  courses  in  all  phases  of  the  organization's  headquarters 
operations  are  (1  to  r):  H.  Russell  Gaus,  Los  Angeles;  A.  B.  Padgett,  Atlanta;  Louis 
J.  Webber,  Dallas;  Michael  J.  Ford,  Chicago;  Philip  F.  Gravitz,  New  Haven;  Louis  Marks, 
Cleveland.  At  a  luncheon  Tuesday  (21)  Mr.  Rodgers  introduced  the  trainees  to  members 
of  the  trade  press  as  "future  executives  of  our  company,"  said  they  will  meet  and  confer 
with  58  executives  of  "our  company  and  companies  associated  with  us,"  will  take  a 
Dale  Carnegie  course  in  public  speaking  and  be  given  every  opportunity  to  become  ac- 
quainted with  the  policy  and  administrative  program  of  MGM. 


"Voice  of  Theatre  Speakers" 
JOE  HORNSTEIN  has  iff 


Bob  Carlson,  manager,  Galva,  Galva,  111. ; 
Stanley  Lester,  manager,  Des  Plaines,  Des 
Plaines,  III. ;  Will  Carroll,  manager,  Herald- 
American  amusement  ad  department. 

B&K  is  withdrawing  stage  shows  at  the  col- 
ored Regal,  due  to  musicians'  demand  for  an 
eight-man  orchestra  in  the  pit,  though  the  cir- 
cuit runs  but  occasional  stage  shows.  Ideal  Pic- 
tures has  signed  a  $100,000  contract  with  Coro- 
net Films  for  Coronet's  17  branches  in  this 
country  and  Hawaii.  Owner  Saul  Meltzer  of 
the  Rockmead  and  Rivoli  has  obtained  im- 
proved"'clearance  from  film  companies,  ad- 
vancing from  general  release  to  B  week.  Doris 
Franks'  Richmond,  Richmond  Hill,  111.,  has 
opened  with  complete  Motiograph  equipment. 
Eagle  Lion  Publicity  Director  Leon  Brandt 
has  gone  to  Washington  and  New  York  for 
trade  conferences. 

Revere  Camera  President  Sam  Briskin  is 
reported  giving  $100,000  to  the  Babe  Ruth 
cancer  fund.  The  Times,  Danville,  and  the 
Avon,  Decatur,  are  reported  to  have  obtained 
first-run  RKO  films,  bidding  against  competi- 
tive theatres.  Alliance  Promotion  Manager  Pete 
Panagos  is  conferring  in  Fort  Wayne,  Ind. 
Alliance's  summer  contest  has  just  closed  with 
record  business. 

INDIANAPOLIS 

Theodore  Parvu  operator  of  the  Lyceum, 
Terre  Haute,  Ind.,  reports  the  arrival  of  a  son 
born  Sept.  2.  H.  L.  Richards  has  acquired  the 
State,  Crothersville  Ind.  Joe  Schilling,  opera- 
tor of  the  Auditorium,  Connersville,  Ind.,  flew 
to  Los  Angeles,  where  he  will  visit  his  son  at 
the  RKO  studios.  Roger  Scherer  general  man- 
ager Mailers  Circuit,  Ft.  Wayne,  went  to  Hot 
Springs,  Ark.,  for  a  rest.  James  Ackren  suc- 
ceeds his  sister  as  booker  for  the  Mailers  Cir- 
cuit with  headquarters  in  Ft.  Wayne_  Ind.  Joe 
Barr,  general  manager,  Williston  Circuit-  here, 
is  recuperating  from  an  appendectomy.  He  was 
stricken  while  in  Urbana,  111. 

Larry  Leshansky,  assistant  supervisor  of 
branch  operations  Warner  Bros.,  is  at  the  local 
branch  on  business.  Richard  Coffey,  file  clerk^ 
National  Screen  Service,  Inc.,  reports  the  ar- 
rival of  a  baby  boy  born  Sept.  7.  Marty  Hargity, 


succeeds  Helen  Holthaus  as  cashier  at  RKO. 
The  latter  has  accepted  a  similar  post  at  Uni- 
versal-International. 

Al  Borkenstein,  operator  of  the  Wells,  Ft. 
Wayne,  was  host  to  the  film  industry  at  a  stag 
party  Sept.  12,  at  his  summer  cottage  at  Lake 
Wawasee,  Ind.  W.  D.  Thomas  has  resigned  as 
southern  Indiana  territory  for  National  Theatre 
Supply.  The  Prewitt  Plainfield  Ind.,  operated 
by  Mrs.  Jane  Prewitt,  has  installed  new  Sim- 
plex 4-Star  sound  system. 

MILWAUKEE  ~ 

Film  Service's  Al  Sickles  has  returned  from 
undergoing  a  checkup  at  the  Madison  General 
Hospital,  Madison,,  and  is  again  on  the  job. 
Independent  Theatres  of  Wisconsin  has  moved 
to  new  quarters  at  1027  West  Wells  Street, 
Milwaukee,  the  building  housing  its  former 
offices  having  been  sold.  Fox  exchange  personnel 
held  its  annual  outing  at  Lake  Beulah.  Mrs.  J. 
Harold  Rupp  wife  of  the  manager  of  the  Mid- 
dleton,  near  Madison,  has  resigned  as  assistant 
woman's  page  editor  of  the  Wisconsin  State 
Journal.  The  Rupps  are  moving  into  their  new 
home  in  Madison. 

Otto  Danielson  has  been  named  manager  of 
the  Community  Clear  Lake,  Wis.,  succeeding 
Byron  Sadler;  he  was  projectionist  at  the  house 
for  about  five  years.  Charles  Trampe  of  the 
local  Monogram  exchange  gave  an  outing  re- 
cently for  the  office  personnel  at  his  summer 
home  at  Phantom  Lake,  Wis.  Traffic  police  were 
called  on  to  untangle  a  "mile-long  line  of  cars" 
seeking  to  get  into  the  600-car  new  Badger  Out- 
door Theatre  near  Madison  on  the  occasion  of 
its  Saturday  night  opening. 

VANCOUVER  ~ 

Famous  Players  Supervisor  Maynard  Joiner 
spent  his  two-week  holiday  in  the  Cariboo  dis- 
trict hunting  and  fishing.  Odeon  District  Man- 


New  Ideal  Theatre  Chairs 
JOE  HORNSTEIN  has  it! 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


31 


REGIONAL  NEWSREEL 


ager  Howard  Boothe  has  returned  from  a  five- 
week  trip  to  Toronto  headquarters  where  he 
attended  the  opening  of  J.  Arthur  Rank's 
Canadian  show-case,  the  Oden  Carhon. 

Les  Toffey  has  opened  the  new  Ladner  at 
Ladner  B.  C,  replacing  the  old  Community 
hall  which  'he  operated  for  eight  years.  Jack 
Barron  of  the  Grand,  Calgary,  has  bought  the 
3S9-seat  Oak  Bay,  Victoria,  from  P.  Willis. 
It  will  be  managed  by  Mrs.  Ella  Pearson^ 
formerly  of  the  Grand  in  Calgary. 

Bob  Kerridge  of  Auckland  N.  Z.,  who  oper- 
ates 133  theatres  on  that  island  and  distributes 
the  product  of  six  United  States  and  British 
companies,  was  a  Vancouver  visitor  on  his  way 
to  Britain.  On  his  return  he  will  stop  off  in 
Hollywood.  Orpheum  Manager  Ivan  Ackery 
was  awarded  a  four-day  Hollywood  trip  as  the 
escort  of  Margaret  Brain,  17-year-old  Prince 
Rupert  girl,  who  was  crowned  "Miss  PNE,"  in 
a  contest  to  help  business  at  Famous  Player 
houses. 

ATLANTA  ~ 

Wil-Kin  Theatre  Supply  Sales  Manager 
Charlie  Fordson  has  added  Jim  Daly,  Paul 
Dawes,  Harold  Williams  and  John  Youngblood 
to  his  stafT,  and  Mrs.  Pat  Atkins  is  back  on 
the  job  there  after  an  illness.  I.  C.  Ryder,  who 
recently  bought  the  Joy,  Curley,  Ala.,  from 
Grady  Dennis,  is  managing  the  house.  Film 
Classics  Manager  Ralph  McCoy  was  called  to 
Springfield,  Mo.,  by  the  illness  of  his  father; 
his  secretary,  Mrs.  Ray  Collins,  is  -back  at  her 
desk. 

Mrs.  Flo  Tucker  has  resigned  from  Astor 
Pictures  to  go  into  business  for  herself  in 
Miami.  R.  V.  Graber,  special  Monogram  rep- 
resentative, called  on  the  local  office  and  then 
left  for  New  Orleans.  Astor  Pictures  of  Geor- 
gia President  William  Richardson  and  Jimmy 
Bello,  special  sales  representative,  checked  in 
from  an  Alabama  visit.  Astor's  Dallas,  Tex., 
Representative  John  Jenkins  conferred  here  with 
Richardson.  Monogram  Manager  Jimmy  Hobbs 
was  in  Miami  on  business. 

Younger  Ellis  has  opened  the  200-seat  Five 
Points  at  Huntsville,  Ala.  Richard  and  Duncan 
have  opened  the  Fairburn.  Fairburn,  Ga.  Screen 
Guild  Booker  Claudia  Linker  is  back  from  vaca- 
tion. Monogram  Florida  Salesman  Jack  Barrett 
has  returned  to  Lakeland,  Fla.,  after  hospitali- 
zation in  Ft.  Myers  from  a  heart  attack. 

SALT  LAKE  CITY 

RKO  District  Manager  Al  Kolitz  will  spend 
several  days  here  conferring  with  Manager  Gif¥ 
Davidson  and  his  salesmen.  Paramount  Manager 
F.  H.  Smith  is  on  vacation  on  the  west  coast. 
United  Artists  Manager  Carroll  Trowbridge 
flew  to  Montana  to  cover  the  main  spots  there. 
Warner  Bros.  District  Manager  H.  M.  Herbel 
was  a  visitor  at  the  local  exchange.  Paramount 
has  promoted  Shipper  Bob  Steed  to  booker. 

Viking  Pictures  of  Chicago  will  take  color 
motion  pictures  of  the  Tabernacle  choir  as  part 
of  its  film  on  this  city  and  vicinity  for  the  state's 
publicity  and  industrial  commission.  A  battery 
of  high-powered  lights  is  being  installed  in  the 
Tabernacle.  Capitol  Manager  Robert  Workman 
is  taking  a  two-week  vacation  with  Lou  Soren- 
son    former  assistant  at  the  Utah    filling  in. 


New  Mirrophonic  Sound 
lOE  HORNSTEIN  has  it! 


More  Light 

More  light  for  theatre  operation  was 
obtained  this  week  by  the  Motion  Pic- 
ture Theatre  Association  of  Ontario. 
The  exhibitors'  group  got  the  restric- 
tions on  power  laid  down  because  of 
anticipated  water  shortages  raised  from 
one  watt  to  two  watts  per  square  foot 
on  the  marquee,  as  well  as  an  increase 
from  30  watts  to  100  watts  over  exits 
and  entrances.  Fifteen  watts  per  100 
square  feet  are  allowed  for  theatre  park- 
ing lots  instead  of  five  watts  as  in  the 
past. 


Columbia  Booker  John  Dahl  is  another  vaca- 
tioner but  he  is  devoting  it  to  filling  in  the 
driveways  at  his  place,  which  he  himself  built. 
Monogram  Manager  Don  Tibbs  is  back  from  a 
sales  trip  and  Fox  Intermountain  District  Man- 
ager Hall  Baetz  is  heading  north  on  one  of 
his  regular  tours. 

Among  the  winners  at  the  golf  tournament  of 
the  Motion  Picture  Club  were  K.  O.  Swanson, 
Hugo  Jorgensen  of  Montpelier  and  Rigby, 
Idaho,  and  Russ  Daughterman  of  the  Egyptian, 
Park  City,  Utah. 

SAN  FRANCISCO 

The  Variety  Club  of  Northern  California  Tent 
32  and  the  Friars  Club  of  Hollywood  are  pro- 
moting a  mammoth  "Friars  Frolic"  in  the 
Opera  House  Friday,  Oct.  22  with  such  male 
stage  and  screen  stars  as  George  Jessel  Bob 
Hope,  Eddie  Cantor,  Al  Jolson  Jack  Benny, 
Danny  Kaye,  Frank  Sinatra,  George  Burns, 
Lou  Holtz,  Ed  Wynn,  Abbott  &  Costello^ 
Mickey  Rooney  and  a  host  of  songwriters  to 
perform  and  not  "merely  take  a  bow,"  Variety 
Chief  Barker  Abe  Blumenfeld  states. 

Opera  house  boxes  are  pegged  at  $100  and 
scale  down  to  $5  a  seat  with  the  intake  expected 
to  reach  $68,000.  Proceeds  will  be  divided  be- 
tween the  San  Francisco  Variety  group's  nurs- 
ing home  for  blind  babies  and  the  Friars  of  Los 
Angeles  who  are  constructing  a  new  club  house. 
A  repeat  show  will  be  given  in  Los  Angeles  on 
Oct.  23. 

Joy  Frankie,  dancer  seeking  the  title  of  Queen 
of  the  Portola  Festival,  is  appearing  at  the 
Embassy  during  the  contest  in  connection  with 
the  support  of  Dan  McLean,  owner  of  the 
Embassy.  John  Peters  and  David  J.  Bolton, 
owners  of  the  Del  Rio,  Los  Angeles  Calif., 
are  here  shopping  for  equipment  for  their 
1,000-seat  Crest,  which  opens  about  Christmas. 
Morris  Israel  former  manager  of  Oakland's 
Broadway,  has  been  appointed  canteen  manager 
of  the  new  Starlite  drive-in  at  South  San  Fran- 
cisco by  owner  Rex  Stevenson.  Worthington 
McGrafif  of  the  managerial  stafif  of  the  Verdi 
was  married  this  week  to  Lydia  Gunnerson, 
Federal  finance  office  employe  and  Verdi  statis- 
tician. 

Republic  Sales  Manager  James  R.  Grainger, 
here  to  discuss  release  of  "Moon  Rise,"  before 
returning  to  New  York.  Tom  P.  Hal,  manager 
of  the  Empire,  Placerville  was  hospitalized  at 
Sacramento  for  an  appendectomy.  Barney 
Burnett,  Santa  Cruz  district  manager  for  Golden 
State  Circuit,  is  recovering  from  an  auto  acci- 
dent near  Santa  Cruz,  in  which  he  sufYered  an 
ankle  injury.  Martin  Goulson  Altec  service 
operator,  was  also  slightly  injured. 

Norma  Minkin  theatrical  advertising  copy 
writer  for  Harold  Wilson  Agency,  has  resigned. 


RUGGED 
RECKLESS 


Astor — Atlanta:  Bay  State — Boston;  Pam-0 — Buf- 
falo; Astor — Charlotte;  Cauital — Chicago;  Screen 
Guild  —  Cincinnati:  Imperial  —  Cleveland;  Astor  — 
Dallas;  Sele  ted — Denver;  Allied — Detroit;  Selected 
—  Kansas  City:  Astor — Los  Angeles;  Astor — Milwau- 
kee; Indciiendent — Minneapolis;  Connecticut  Films — 
New  Haven;  Dixie  Film — New  Orleans;  Bell  Pic- 
tures— N.  Y.  C;  Capital — Philadelphia:  Aster — San 
Francisco:  Crown — Pittsburgh;  Special  Attractions — 
Seattle;  Screen  Guild — St.  Louis;  Equity — Wasti- 
ington.  D.  C. ;  Peerless  Film  Canada — Toronto — 
Winnipeg — Montreal. 


ASTO^  PICTURES  CORPORATION 


Coble  Addrett:  Atlorpic  .  N.  Y.  C 


32 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


Hollywood  N ewsreel 

West  Coast  Offices-^???  Hollywood  Blvd.,  Hollywood  28,  Colii — Ann  Lewis,  Manager 


PRODUCTION  PARADE 

By  Ann  Lewis 


Studio  Roundup 


Bing  Crosby  will  have  a  new  leading  lady  in 
his  next  film  "Diamond  in  a  Haystack" :  Ann 
Blyth,  the  young  lady  who  has  earned  for  her- 
self an  enviable  reputation  both  on  the  stage  and 
screen.  Miss  Blyth  is  being  borrowed  from 
Universal-International,  where  she  is  under  con- 
tract. Barry  Fitzgerald  will  co-star  with  Bing, 
with  David  Miller  set  to  direct.  Robert  Welch 
is  producing  for  Paramount. 

With  the.  signing  of  Lloyd  Nolan  and  Jane 
Wyatt  to  co-star  with  Audie  Murphy  in  "Bad 
Boy"  for  Allied  Artists  release,  Producer  Paul 
Short  is  practically  set  to  start  shooting.  Nolan 
and  Murphy  were  in  Washington,  D.  C.  where 
they  attended  the  Humanitarian  Award  banquet 
given  Secretary  of  State  George  C.  Marshall 
by  the  Variety  Clubs.  While  there  they  con- 
ferred with  Attorney  General  Tom  Clark, 
who  with  Chief  Barker  Bob  O'Donnell,  were 
among  the  founders  of  the  Copperas  Cove 
School  in  Texas  upon  which  picture  is  being 
based. 

*  *  * 
Universal-International    has    signed  Chester 

Erskine  to  a  new  15-month  contract.  The  deal 
calls  for  Erskine  to  direct  and  produce  "Take 
One  False  Step_"  which  he  is  currently  pre- 
paring. Upon  completion  of  this  film,  he  will 
write  and  produce  two  additional  films.  Erskine 
made  two  for  the  studio,  "Egg  and  I"  and  "All 
My  Sons." 

Warner  Bros. -announces  the  signing  of  Ima- 
gene  Williams^  18-year-old  Los  Angeles  high 
school  graduate,  to  a  long-term  acting  contract. 
The  young  actress,  blue-eyed  and  blonde,  is  the 
third  from  this  part  of  the  country,  to  be  singled 
out  in  recent  months  for  a  film  future  by  this 
studio. 

*  *  * 

The  first  independent  deal  to  be  set  up  by 
Howard  Hughes  for  RKO,  under  the  studio's 
new  regime,  is  a  three  top-budget  features  con- 
tract starring  Ann  Sheridan.  The  three  pic- 
tures are  to  be  made  within  a  period  of  two 
years  by  Polan  Banks  Productions  from  stories 
by  Polan  Banks.  First  will  be  "Carriage 
Entrance,"  to  be  made  early  in  January,  imme- 
diately upon  Miss  Sheridan's  return  from  Eu- 
rope_  where  she  is  now  co-starrjng  with  Gary 
Grant  in  "I  Was  a  Male  War  Bride." 

*  *  * 

Jack  Wrather_  John  Wayne  and  James  Ed- 
ward Grant  have  formed  a  new  company,  Epic 
Pictures,  Inc._  which  will  produce  three  pic- 
tures in  the  next  three  years  in  Technicolor. 
"Incident  in  Illinois,"  a  post-Civil  War  story, 
written  by  Grant,  will  be  the  first  to  go,  around 
the  first  of  the  year.  Grant  will  direct,  Wrather 
will  produce  and  Wayne  will  star.  No  releasing 
deal  has  been  set  as  yet. 

*  *  * 

Yellow  Knife,  Northwestern  Territories,  Can- 
ada has  been  tentatively  selected  as  the  location 
site  for  an  important  portion  of  the  shooting  of 
Regal  Films'  "Mrs.  Mike"  the  Dick  Powell 
starring  vehicle,  to  be  produced  by  Sam  Bischofif 
and  Edward  Gross_  to  be  directed  by  Andre 


de  Toth.  Preliminary  shooting  starts  late  this 
fall,  and  will  be  resumed  early  next  spring.  At 
the  present  time,  tests  are  being  conducted  for 
the  co-starring  title  role.  United  Artists  will 
release. 

*  *  * 

An  original  screenplay  by  Charles  Lederer, 
called  "The  Broadway  Story,"  has  been  pur- 
chased as  the  next  vehicle  Paramount  will  make 
with  Betty  Hutton  in  the  starring  role.  Film 
will  get  under  way  early  in  November  with 
John  Farrow  directing.  At  the  present  time 
Betty  is  breaking  all  records  in  the  London 
Palladium  Theatre,  where  she  is  making  her 
first  vaudeville  appearance  in  the  British  capi- 
tal. 

4:  :)! 

With  Lana  Turner  back  on  the  home  lot, 
MGM  has  speeded  up  plans  for  the  production 
of  "Madame  Bovary"  by  announcing  Vicente 
Minnelli  to  direct.  Film  is  slated  for  the  sound 
stages  the  first  of  November  with  Pandro  S. 
Berman  producing. 

*  *  * 

Rosalind  Russell's  first  picture  on  her  return 
to  her  own  company,  Independent  Artists  after 
completion  of  her  RKO  commitment,  will  be  a 
new  comedy,  "You  Can't  Judge  a  Lady."  Pic- 
ture will  start  after  Miss  Russell  finishes  "A 
Woman's  Place"  at  RKO  which  is  scheduled 
to  start  shooting  shortly.  This,  too,  is  a  comedy. 

Cy  Howard,  young  radio  executive  who 
created  "My  Friend  Irma,"  makes  his  film  debut 
as  an  associate  producer  of  the  forthcoming 
filmization  of  the  radio  show,  to  be  made  by 
Hal  Wallis  Productions.  Richard  Flournoy  is 
doing  the  screenplay. 

"The  Great  Adventure,"  an  original  screen- 
play by  Cyril  Hume_  will  be  co-produced  by 
John  Ford  and  Merian  C.  Cooper  in  British 
East  Africa  in  March.  It  will  be  the  first  of 
their  Technicolor  overseas  adventure  pictures 
to  be  followed  by  two  others. 


Hollywood,  which  does  things  in  cycles,  now 
has  as  one  of  its  latest^  the  Louisa  May  Alcott 
trend.  On  Sept.  20,  the  19th  century  American 
authoress  again  got  the  nod  when  "An  Old 
Fashioned  Girl"  went  before  the  lensmen  for 
Eagle  Lion  release.  Joseph  Levinson  is  associate 
producer  with  Arthur  Dreifuss,  who  also  directs 
this  first  of  four  musicals  that  Vinson  Produc- 
tions is  making  for  Harry  Thomas'  Equity 
setup.  It's  the  classic  story  of  Boston's  Common- 
wealth Avenue  in  1870,  converted  to  music  that 
includes  Shubert,  Stephen  Foster  and  Mendels- 
sohn. 

Veteran  independent  producer  Sig  Neufeld 
started  "File  649,  State  Department,"  in  Cine- 
color  for  Film  Classics  release  Sept.  22  at 
Nassour  Studios. 

Margie  Dean  former  "Miss  California,"  was 
assigned  the  feminine  lead  by  producer  Ron 
Ormond  opposite  Robert  Lowery  in  "Shep 
Comes  Home,"  another  of  Bob  Lippert's  pro- 
ductions for  Screen  Guild.  Initial  shooting 
started  Wednesday  in  Topanga  Canyon  on 
location. 

"Make  Believe  Ballroom,"  a  musical  with 
just  about  every  popular  musician  in  it  began 
shooting  at  Columbia  last  week.  Ted  Richmond 
is  producing,  with  a  lineup  that  includes  Los 
Angeles  disk  jockey  Al  Jarvis,  whose  radio 
program  gives  the  film  its  name;  Kay  Starr, 
Jack  Smith,  Toni  Harper,  The  Sportsmen, 
Frankie  Laine  King  Cole  Trio  and  Jimmy 
Dorsey's  band.  Regular  actors  set  include 
Jerome  Courtland  and  Ruth  Warrick,  who 
brings  a  change  of  pace  from  straight  dramatic 
roles  to  her  first  comedy  assignment. 

With  a  combined  total  of  77  years  in  show 
business  the  Hearn  brothers — Sam  and  Lew — 
were  cast  together  for  the  first  time  in  "Happy 
Times"  at  Warner  Bros.  They  were  made  up 
as  twins  in  the  Danny  Kaye  starrer.  Sam  is 
"Schlepperman"  on  Jack  Benny's  air  show  and 
Lew  does  a  sketch  in  Ken  Murray's  "Blackouts," 
stage  perennial. 

To  expedite  daily  delivery  of  rushes  to  the 
studio,  a  new  landing  strip  was  completed  near 


Frost  Latest  Texas  Addition  to  Hollywood  Production 

Sons  of  Texas  have  been  branching  out  toward  Hollywood  during 
the  past  few  years.  First,  of  course,  was  Howard  Hughes;  then  came 
Dallas  oilman  Jack  Wrather,  Houston's  Glenn  McCarthy,  Midland's 
Bill  Moss,  and  Robert  Frost,  also  from  Dallas.  All  have  one  thing  in 
common:  either  they  themselves  or  their  fathers  have  garnered  umpty- 
umph  miUions  of  dollars  from  oil  or  cattle. 

Young  Robert  Frost,  whose  father.  Jack  Frost  (no  kiddin',  podnah) 
has  milhons  in  barrels  and  beef,  explained  to  SHOWMEN'S  TRADE 
REVIEW  that  the  money  and  climate  are  the  chief  magnets:  "We  saw 
a  lot  of  people  making  profits  from  picture  production,  so  we  figured 
'why  shouldn't  Texas  have  its  share?'" 

Frost  added  that  besides  the  known  figures  from  his  home  state, 
there  are  scores  of  other  Texans  secretly  backing  a  number  of  film 
companies,  especially  independents.  While  "Shed  No  Tears,"  Eagle 
Lion  release,  his  first  production  venture,  strayed  afield,  Frost  revealed  Robert  Frost 

that  his  program  from  now  on  will  contain  at  least  one  element  of  Texas 

m  It:  his  next  feature,  "Mr.  Ghost  Goes  to  Washington,"  stars  a  Texas  Congressman  of 
the  Will  Rogers  type;  then  will  come  "Six-Shooter  Junction  Lil,"  a  story  suggested  by 
Gov.  Beauford  Jester  about  Lillie  Brennan,  the  state's  only  female  trucking  operator.  The 
picture  will  be  made  as  a  documentary.  Frost  also  plans  a  story  of  the  rise  of  the  Hereford 
cattle  industry.— JAY  GOLDBERG. 


33 

SHOWMEN'S  SILHOUETTES   d..  K..hb,u« 


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^RODUCCD  <S€V€N  PICTURES  AT 
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V/C€'fk€'SID£NT  IN  CHA/POeoF SALES^ 
NA  TIONAL  >SCfP-£€N S-eRV/CE,  CO/?P. 
11-IR£€ANDAHALFDBCAOBS  OF- 
■SER{//C£-TO  TiH£  HLM /NDUSTR.Y 


SCO  TO  PLAY  POLO-  NOW  * 
ITS  eOLfANO  GINRUMMy- 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


PICTURES  STARTED  LAST  WEEK 

COLUMBIA.  Make  Believe  Ballroom — Princi- 
pals: Jerome  Courtland,  Jimmy  Dorsey,  Frankie 
Laine,  Kay  Starr,  Jack  Smith.  Director,  Joseph 
Santley. 

EAGLE  LION.  An  Old-Fashioned  Girl — Princi- 
pals: Gloria  Jean,  Jimmy  Lydon,  Frances  Rat- 
ferty.   Director,  Arthur  Dreituss. 

PARAMOUNT.  El  Paso  (Cinecoior) — Principals: 
John  Payne,  Gail  Russell,  Gabby  Hayes,  Ster- 
ling Hayden.   Director,  Lewis  Foster. 

SCREEN  GUILD.  Shep  Comes  Home — Princi- 
pals: Robert'  Lowery,  Billy  Kimberly,  Sheldon 
Leonard,  Flarne,  the  dog.  Director,  Ford  Beebe. 

20th  CENTURY-FOX.  Prince  of  Foxes  (shoot- 
ing in  Rome) — Principals:  Tyrone  Power,  Or- 
son Welles,  Wanda  Hendrix.  Director,  Henry 
King. 

UNITED  ARTISTS,  impact — Principals:  Brian 
Donlevy,  Ella  Raines,  Charles  Coburn.  Direc- 
tor, Arthur  Lubin. 

FILM  CLASSICS.  File  649,  State  Dept.  (Cine- 
color) — Principals:  William  Lundigan,  Virginia 
Bruce,  Richard  Loo,  Philip  Ahn.  Director,  Peter 
Stewart. 

INDEPENDENT.  Zamba — Principals:  Jon  Hall, 
George  Cooper,  June  Vincent.  Director,  Nate 
Watt. 

TITLE  CHANGES 

"Big  Harpe"  (MGM)  now 
BIG  JACK  HORNER 
"Twisted  Road"  (RKO)  now 
THEY  LIVE  BY  NIGHT 
"Numbers  Racket"  (MGM)  now 
FORCE  OF  EVIL 


Chin  Lee  Ariz.,  where  Allied  Artists'  "When 
a  Man's  a  Man"  is  being  made  by  Windsor 
Pictures.  Producers  Julian  Lesser  and  Frank 
Melford  arranged  to  partially  alleviate  the  des- 
titution of  500  Navajo  Indians  there — they 
earned  $12,500  during  a  five-day  period,  por- 
traying themselves ! 

Jeff  Donnell  was  signed  by  producer  Peter 
Scully  for  the  feminine  lead  in  his  first  Mono- 
gram production,  "The  Rainmaker,"  which 
started  Sept.  22.  At  the  same  time,  Reno  Browne 
checked  in  with  two  trunks  filled  with  Western 
clothes — bought  in  Paris.  Leading  lady  in  the 
Johnny  Mack  Brown  starrer  "Frontier  Agent," 
she  was  presented  to  the  King  and  Queen  of 
England  while  there  on  a  recent  tour.  The 
Mother  Cabrini  Orphanage  an  unendowed  in- 
stitution in  Los  Angeles  that  takes  care  of 
several  hundred  youngsters,  benefited  from  a 
scene  shot  at  Monogram  for  "Jiggs  and  Maggie 
in  Court."  Last  Thursday,  after  the  bakery 
sequence  was  photographed,  the  studio  sent 
some  of  the  props  to  the  orphanage :  70  loaves 
of  bread  four  dozen  coffee  cakes  and  a  wide 
assortment  of  pastries. 

Whiskey  Creek,  an  exact  copy  of  the  Banff, 
Canada  waterway  of  that  name  started  flowing 
last  week  in  a  dredged  channel  on  a  location 
close  to  Hollywood.  It  was  for  Nat  Holt's 
"Canadian  Pacific"  for  20th  Century-Fox  re- 
lease, in  Cinecoior.  Unit  rnanager  Harold  Godsoe 
superintended  installation  of  the  10,000-gallon 
pump  that  keeps  the  creek  flowing  past  the 
camera.  Actor  John  Hamilton  was  a  happy 
choice  for  the  important  part  of  a  missionary 
priest  to  the  Indians  in  the  picture ;  he  not  only 
resembles  the  saintly  Pere  Lacombe,  an  actual 
Canadian  hero  but  he  studied  for  the  priest- 
hood when  a  youth. 

Albert  Dekker,  known  as  a  screen  villain,  did 
an  about-face  when  cast  as  a  kind-hearted  mas- 
ter blacksmith  in  Paramount's  "A  Mask  for 
Lucretia."  Lawrence  Tibbet,  Jr.,  28-year-old 
son  of  the  famous  singing  star,  made  his  film 
debut  in  Pine-Thomas'  "El  Paso,"  Paramount 
Cinecoior  release.  His  "debut"  occurred  in  a 
scene  in  which  young  Tibbett  sang  a  Western 
song  in  a  barroom  set. 

Maurice  Conn  put  "Zamba"  into  work  at  the 
Nassour  lot  with  no  release  announced.  A 
jungle-type  attraction  the  picture  is  being 
made  by  Fortune  Films, 


Special  Hope  Film  for 
Newspaper  Boy  Week 

Paramount  has  completed  a  special  film  star- 
ring Bob  Hope  who  himself  was  a  "newsie" 
during  his  youth  in  Cleveland,  as  its  contribu- 
tion to  National  Newspaper  Boy  Day,  to  be  ob- 
served Oct.  2  as  the  climax  to  Newspaper  -Boy 
Week. 

The  picture  will  be  shown  in  theatres  through- 
out the  country  during  the  week,  and  bookings 
have  already  been  pledged  by  Fox  West  Coast 
and  others. 

The  event  is  sponsored  by  the  American 
Newspaper  Publishers  Association  and  the  Inter- 
national Circulation  Managers  Association  rep- 
resenting 1_S00  newspapers. 


'Wyoming  Mail'  Planned 

"Wyoming  Mail,"  semi-documentary  film 
drama  of  the  founding  of  the  United  States 
Secret  Service  in  the  West,  will  soon  go  into 
production  at  Eagle  Lion  with  Aubrey  Schenck 
producing. 


Production  to  Resume 
Next  Month  at  Universal 

With  production  slated  to  resume  on  the 
Universal-International  lot  early  next  month, 
the  studio  payroll  will  be  swelled  by  the  addi- 
tion of  between  750  and  1,000  workers. 

Most  of  the  persons  hired  will  be  regular  U-I 
employes  who  have  been  laid  off  during  the 
current  production  shutdown.  The  back-to-work 
movement  will  be  on  a  gradual  basis  according 
to  production  needs. 

Resumption  of  activities  will  see  three  pic- 
tures going  before  the  cameras  next  month. 
They  are  "The  Life  of  Riley,"  being  made  by 
Brecher  Productions,  "The  Amboy  Dukes"  and 
an  outdoor  Technicolor  special,  "The  Story  of 
Sam  Bass." 


Sell  Dog  Story  to  RKO 

Stephen  Moore  and  Hattie  Bilson  have  sold 
an  untitled  dog  story  to  RKO  Radio  for  the 
studio's  series  of  "My  Pal"  featurettes,  which 
George  Bilson  is  producing. 


34 


SHOWMEN'S  TRADE  REVIEW,  September  25,  1948 


Stars  to  Visit 
Veteran  Hospitals 

The  studios^  radio,  talent  guilds  and  talent 
agents  will  join  with  the  Hollywood  Coordinat- 
ing Committee  in  a  concerted  drive  to  send  top 
personalities  to  the  107  Veteran  Administration 
hospitals  on  the  lists  of  Veterans  Hospital  Camp 
Shows,  it  was  announced  this  week  following 
a  meeting  of  50  entertainment  industry  leaders, 
studio  and  network  talent  representatives.  Screen 
Actors  Guild  and  AFRA  leaders  and  talent 
agents. 

The  star  program  will  be  in  addition  to  and 
separate  from  the  paid  hospital  units,  and  will 
include  1)oth  entertainers  and  dramatic  stars  who 
will  make  ward  and  bedside  visits.  Committee 
to  launch  the  plan  is  headed  by  Marco  Wolff, 
head  of  Fanchon  &  Marco,  and  includes  William 
Meicklejohn  and  John  Beck  (studios)  Sidney 
Strotz  (radio)  and  Kay  Kyser  (radio  stars). 
Jack  Bolton  was  named  chairman  of  an  agency 
committee,  with  Abe  Lastfogel^  William  Dover 
and  Al  Melnik.  Meeting  was  called  by  George 
Murphy,  Hollywood  Coordinating  Committee 
president. 


Interview  317  Players 
For  70  Roles  in  Film 

RKO  Producer  Richard  Goldstone  and  Di- 
rector Robert  Wise  have  interviewed  317  play- 
ers for  the  more  than  70  important  roles — said 
to  be  a  studio  record — for  their  forthcoming 
drama,  "The  Set-Up."  The  two  men  are  retain- 
ing photographs  of  those  interviewed,  and  will 
make  their  final  selections  from  them. 


7  Shooting  for  Warners 

Six  films  are  currently  shooting  at  Warner 
Bros.,  with  a  seventh  in  production  in  England. 
The  six  films  are  "Flamingo  Road,"  "Happy 
Times,"  "The  Fountainhood,"  "Somewhere  in 
the  City,"  "Two  Guys  and  a  Gal"  and  "Mon- 
tana." "Shooting  in  London  is  "Under  Capri- 
corn "  Transatlantic  Pictures  project. 

ADVANCE  DATA 

On  Forthcoming  Product 

The  Lovers  (Columbia)  Principals:  Cornel  Wilde, 
Patricia  Knight.  Director,  Douglas  Sirk.  A  drama 
about  a  girl  who  is  released  from  prison,  where  she 
was  sent  for  murdering  a  man  for  her  suave  gambler 
sweetheart.  She  falls  for  the  parole  officer  in  whose 
charge  she  is  placed,  and  eventually  they  become  mar- 
ried and  find  happiness. 

Wake  of  the  Red  Witch  (Rep.)  Principals:  John 
Wayne,  Gail  Russell,  Gig  Young,  Adele  Mara,  Luther 
Adler.  Director,  Edward  Ludwig.  A  sea  saga  of  the 
Dutch  East  Indies  in  sailing-ship  days,  in  which  two 
men  fight  over  a  girl  and  gold  only  to  end  by  all  being 
lost. 

The  Far  Frontier  (Rep.)  Trucolor.  Principals:  Roy 
Rogers,  Trigger,  Gail  Davis,  Andy  Devine.  Director, 
William  Witney.  Roy  rides  herd  on  a  ruthless  gang 
of  crooks  engaged  in  smuggling  American  criminals 
back  into  the  U.  S.  from  Mexico. 

Rose  of  the  Yukon  (Rep.)  Principals :  Steve  Brodie, 
Myrna  Dell,  William  Wright.  Director,  George  Blair. 
A  drama  involving  a  threat  to  America's  atomic  lead- 
ership, in  which  a  power-crazed  ex-American  officer 
in  Alaska  is  about  to  sell  uranium  ore  to  an  agent  of 
a  foreign  nation.  An  Intelligence .  officer  catches  the 
villain  before  he  can  do  his  dirty  work. 

Mother  Is  a  Freshman  (20th-Fox)  Technicolor.  Prin- 
cipals :  Loretta  Young,  Van  Johnson,  Rudy  Vallee. 
Director,  Lloyd  Bacon.  Comedy.  A  mother  joins  her 


Gulistan  Wilton  Theatre  Carpet 
JOE  HORNSTEIN  has  it! 


CONGRATULATIONS.  J.  Russell  Spencer 
(left),  newly-elected  president  of  the  Society 
of  Motion  Picture  Art  Directors,  receives  the 
congratulations  of  comedian  Eddie  Bracken 
(center)  and  William  Ferrari,  outgoing  pres- 
ident. Returns  were  announced  at  the  So- 
ciety's 11th  annual  banquet  held  recently  at 
the  Beverly  Hills  Hotel.  ■ 


daughter  at  college  as  a  freshman  to  help  bolster  the 
family  finances,  only  to  finish  by  marrying  her  English 
professor. 


COMIC  BOOKS 


COMIC  BOOKS  available  from  world's  largest  and 
oldest  theatre  distributor.  Best  titles  and  latest  issues 
in  stock.  Price  3c  each.  Sidney  Ross,  334  W.  44th  St., 
New  York  City. 


DRIVE-IN  EQUIPMENT 


SUCCESSFUL  DRIVE-INS  BUY  HERE  IN 
DROVES — Complete  sound  projection  outfits,  $1995.00 
up;  New  500  Watt  Western  Electric  Booster  Ampli- 
fiers, $650.00;  New  Dual  in  car  speakers  with  junc- 
tion box  and  transformer,  $19.95;  new  drive-way  en- 
trance and  exit  signs,  illuminated,  $18.75;  Burial  Cable, 
7 54c  ft.;  Special  4  conductor  neoprene  cable,  6c  ft.; 
Super  Snaplite  £1.9  lenses  increase  light  25  per  cent, 
from  $150.00;  40  in.  Weatherproof  reflex  horns  com- 
plete, $39.75.  S.O.S.  Cinema  Supply  Corp.,  602  W. 
52nd  St.,  New  York  19,  N.  Y. 


NEW  EQUIPMENT 


DRASTIC  REDUCTIONS  DESPITE  INFLATION. 
Replacement  parts  for  Simplex  40  per  cent  off;  Simplex 
BB  Movements,  $61.20;  Universal  splicers,  $4.25; 
Stereopticans,  $27.50;  Pump  type  extinguishers,  $6.95; 
Carbon  savers,  77c;  Jensen  12  in.  PM  speakers, 
$18.95;  1000  Watt  T-20  Mog.  Pref.  C-13D  lamps, 
$3.95;  1500  Watt.  $5.95;  Film  cabinets,  $3.95  section; 
Soundfilm  amplifiers  including  record  player,  $124.75; 
Exhaust  fans,  10  in.,  $10.79;  12  in.,  $13.75;  16  in., 
$18.15;  24  in.,  3  speed  pedestal  fans,  $69.50.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


SITUATION  WANTED 


ASSISTANT  MANAGER  AND  CHIEF  PROJEC- 
TIONIST desires  position  in  progressive  organization 
in  Western  New  York  State  or  Cincinnati,  Ohio  areas. 
Three  years'  experience  in  Army  Theatres,  age  27. 
Leave  service  in  December.  Salary  secondary  to  posi- 
tion with  chance  for  advancement.  Box  756,  Showmen's 
Trade  Review,  1501  Broadway,  New  York,  N.  Y. 


STUDIO  AND  PRODUCTION  EQUIPMENT 


2000W  FRESNEL  STUDIO  SPOTS,  $57.50;  MR 
type  2000W  on  rolling  stand,  $99.50;  Used  Auricon 
Recording  outfit,  $495.00;  Neumade  35-mm.  Filmracks, 
76  in.  high,  $39.50:  Belhowell  Automatic  16/35  hot 
splicer,  $795.00;  Western  Electric  Preview  Maga- 
zines, $395.00;  Bodde  Process  Screens,  $2.40  sq.  ft.; 
W.  E.  35-mm.  Sound  Moviola,  $795.00;  Mitchell  Ply- 
wood Blimp,  $149.50;  Neumade  Automatic  Film 
Cleaners,  $159.50.  Send  for  Latest  Catalog.  S.O.S. 
Cinema  Supply  Corp.,  602  W.  52nd  St.,  New  York  19, 
N.  Y. 


One  Woman  (Para.)  Principals:  Alan  Ladd,  Donna 
Reed.  Director,  Lewis  Allan.  When  a  woman  is  found 
dead  in  a  cheap  hotel  of  TB,  a  reporter  stumbles  onto 
the  story  and  eventually  falls  in  love  with  the  ghostlike 
angel  he  creates ;  in  the  end  he  is  killed — but  not 
before  he  has  unraveled  the  full  yarn. 

Streets  of  Laredo  (Para.)  Technicolor.  Principals:  Mac- 
donald  Carey,  William  Holden,  William  Bendix.  Direc- 
tor, Leslie  Fenton.  A  story  of  frontier  life  with  the 
Texas  Rangers,  of  a  woman  forced  to  kill  to  awaken 
her  heart  to  love,  and  friendships  split  by  conflicting 
ideals. 

Strike  It  Rich  (AA)  Principals :  Rod  Cameron,  Bonita 
Granville,  Don  Castle.  Director,  Lesley  Selander.  A 
story  of  oil  in  East  Texas,  with  two  rivals  for  a  girl's 
hand  finally  ending  in  friendship. 

A  Mask  for  Lucretia  (Paramount)  Principals:  John 
Lund,  Paulette  Goddard,  Macdonald  Carey.  Director, 
Mitchell  Leisen.  The  tiny  duchy  of  Ferrara  lies  be- 
tween Cesar  Bogia's  Rome  and  his  next  victim,  Venice. 
To  capture  the  strategic  city  without  a  fight,  Borgia 
poisons  his  sister's  husband  and  tricks  her  into  thinking 
it  was  Ferrara's  work.  Lucretia  weds  Ferrara,  but 
agrees  to  postpone  poisoning  the  Duke  until  her 
brother  gives  the  word.  By  that  time,  however,  love 
triumphs. 

Prejudice  (PFC)  Principals:  David  Bruce,  Bruce 
Edwards,  James  Seay.  Director,  Edward  Cahn.  A 
man  who  feels  he's  devoid  of  racial  prejudice  discovers 
that  his  Jewish  assistant's  work  is  so  good  that  it 
offers  him  competition.  He  begins  to  dislike  the  Jew- 
ish chap.  With  a  clergyman's  aid,  he  discovers  that 
the  hatred  stems  from  fear  and  insecurity. 


THEATRES  FOR  SALE 


THROUGHOUT  MIDWEST,  SOUTHWEST, 
LARGEST  ASSORTMENT.  Leak,  3422  Kinmore, 
Dallas;  1109  Orchardlane,  Des  Moines,  Iowa. 


PACIFIC  NORTHWEST  THEATRES  for  sale. 
Write  for  list.  Theatre  Exchange  Co.,  201  Fine  Arts 
Bldg.,  PortiBnd  5,  Oregon. 


FOR  SALE — Theatre  complete  with  new  brick  build- 
ing, 400  seats,  only  theatre  in  fast  growing  oil  town 
Southern  Arkansas.  Require  $25,000  cash,  balance  of 
$20,000  over  five  years.  Reply  to  Post  Office  Box  1191, 
Texarkana,  Texas. 


TOLEDO,  OHIO  NEIGHBORHOOD  THEATRE; 
600  cushioned  seats  recently  installed ;  Western  Elec- 
tric Sound;  new  booth  equipment.  No  good  for  chain 
or  absentee  operation,  but  excellent  opportunity  for 
energetic  couple  or  partners.  Box  755,  Showmen's 
Trade  Review,  1501  Broadway,  New  York,  N.  Y. 


THEATRE  GAMES 


DIE  CUT  BINGO  CARDS— $3.00  per  1.000.  l-7i 
I-IOO.  Screen  Dial  $20.00.  S.  Klous,  c/o  Sbowmen'i 
Trade  Review,  1501  Broadway.  New  York  18.  N.  Y 


FOR  YOUR  BINGO  GAMES.  Controlled  or  un 
controlled,  die  cut,  play  right,  priced  right.  Samples  on 
request.  Premium  Products,  354  W.  44th  St.,  N«» 
York  18,  N.  Y. 


THEATRE  SEATING 


QUARTER  OF  A  MILLION  CHAIRS  sold  by  S.O.S. 
since  1926 — Here's  quality  and  low  price — 288  Andrews 
fully  upholstered  back,  boxspring  cushion,  good  as  is 
$4.95 ;  350  American  panel  back,  boxspring  cushion, 
rebuilt,  $5.25.  Plenty  others — get  Chair  Bulletin  IS. 
S.O.S.  Cinema  Supply  Corp.,  602  W.  52nd  St.,  New 
York  19,  N.  Y. 


USED  EQUIPMENT 


OUR   OFFICE  ISN'T   IN   OUR    HAT— but  in  a 

swell  new  building  to  serve  you  better — 22  years  of 
square  dealing.  Typical  values  complete  35-mm.  sound 
&  picture  equipment;  Dual  DeVry  ESF  2000  ft.  with 
amplifier,  speaker,  $595.00;  Holmes,  $695.00;  DeVry 
XDC  with  low  intensity  lamps,  $1995.00;  with  IKW 
arcs,  $2495.00;  closing  out  some  good  Simplex  heads, 
$69.50  up;  arc-lamps,  rectifiers  and  generators  at  a 
sacrifice.  Tell  us  what  you  want.  S.O.S.  Cinema  Sup- 
ply Corp.,  602  W.   S2nd  St..   New  York   19.   N.  Y. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word  (10  words  minimum).  No  cuts  or  borders.  No  charge  for  name  and  address.  5  iasertioiia 
for  tke  price  of  3.  Money  order  or  check  with  copy.  Ads  will  appear  as  soon  as  received  unless  otherwiM 
instructed.  Address:  Qassified  Dept.  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  18,  N.  Y. 


Feature  Booking  Guide 


TITLE  INDEX 

Listed  in  the  following  index  are 
titles  of  features  (exclusive  of  west- 
ern series  releases  and  re-issues) 
with  name  of  the  distributor  fol- 
lowing the  title.  For  data  as  to 
running  time,  stars,  etc.,  refer  to 
title  under  distributor  company 
listing. 

SHOWMEN'S    TRADE  REVIEW 

A 

Title  Company 

Abbott  &  Costello  Meet  Frankenstein.  U-1 

Accused,  The   Par?. 

Act  of  Violence  MGM 

Adventures  of  Casanova  EL 

Adventures  of  Don  Juan  WB 

Adventures  of  Gallant  Bess  EL 

Adventures  of  Silverado  CoL 

Affairs  of  a  Rogue  Col. 

Air  Hostess   Col. 

Albuquerque  Para. 

Alias  A  Gentleman  MGM 

All  My  Sons  U-I 

AU's  Well  Ind. 

Always  Together   WB 

An  Act  of  Murder  U-I 

An  Ideal  Husband  20th-Fox 

An  Innocent  Affair  UA 

An  Old- Fashioned  Girl   EL 

Angel  in  Exile  Rep. 

Angels'  Alley   Mono. 

Angry  God,  The  UA 

Anna  Karenina   20th-Fox 

Apartment  for  Peggy  20th-Fox 

Appointment  With  Murder  FC 

April  Showers   WB 

Arch  of  Triumph  UA 

Are  You  With  It?  U-I 

Arizona  Ranger   RKO 

Arkansas  Swing,  The  CoL 

Arthur  Takes  Over  20th-Fox 

Assigned  to  Danger  EL 

Atlantis,  The  Lost  Continent  U-A 

B 

Babe  Ruth  Story,  The  Allied 

Bad   Sister   U-I 

Baltimore  Escapade   RKO 

Barkleys  of  Broadway  MGM 

Behind   LockeH    Doors  EL 

Belle  Starr's  Daughter  20th- Fox 

Berhn   Express   RKO 

Best  Man  Wins  Col. 

Best  Things  in  Life  Are  Free  MGM 

Best  Years  of  Our  Lives  RKO 

Beyond  Glory   Para. 

B.  F.'s  Daughter  MGM 

Big  Cat,  The  EL 

Big  City   MGM 

Big  Clock,  The  Para. 

Big  Fight,  The  Mono. 

Big  Jack   Horner  MGM 

Big  Punch,  The  WB 

Big   Sombrero,  The  Col. 

Big  Town  Scandal  Para. 

Bill  and   Coo  Rep. 

Black  Bart   U-I 

Black  Eagle,  Story  of  a  Horse  Col. 

Blanche  Fury   EL 

Blonde  Ice   FC 

Blondie's   Big   Deal  Col. 

Blondie's    Night    Out  Col. 

Blondie's    Reward   Col. 

Blondie's   Secret   Col. 

Blood  on  the  Moon  RKO 

Bodyguard   RKO 

Borrowed    Trouble   UA 

Boston  Blackie's  Chinese  Venture.  .  Col. 

Boy  With  Green  Hair,  The  RKO 

Bribe,  The   MGM 

Bride  Goes  WUd,  The  MGM 

Broken    Journey   EL 

Brothers,   The   U-I 

Brothers  in  the  Saddle  RtCO 

Bungalow  13   20th-Fox 

Bush   Christmas   U-I 

c 

Caged  Fury   Para. 

Calendar,  The   EL 

Call  Northside  777  20th-Fox 

Campus  Honeymoon   Rep. 

Campus  Sleuth  .,   Mono. 

Canadian   Pacific   20th-Fox 

Canon  City   EL 

Captain   from   Castile  20th-Fox 

Captain  Boycott   U-I 

Casbah   U-I 

Cass  Timerlane   MGM 

Caught   MGM 

Challenge.  The   20th- Fo> 

Checkered  Coat.  The  2ntVi-FoT 

Chicken   Every   Sunday  20th-Fox 

Cleopatra   Arms   WP 

Code  of  Scotland  Yard  Rep. 

Connecticut  Yankee,  A  Para. 

Corridor  of  Mirrors   ^'-^ 

Counterfeiters.  The   20th-FoT 

Countess  of  Monte  Cristo  T'-'' 

Coroner  Creek  Col. 

Cover-Up   -UA 

Creeper.  The   ZOth-^"- 

Crime  Doctor's  Diary  Col. 

Criss-Cross   U-I 

Crv  of  the  City  20th-Fox 


Features  and  western  series  xyictures  are  listed  alpha- 
betically by  title  under  name  of  distributor.  (Consult 
Title  Index  for  distributor  of  pictures  known  only  by 
title.)  Numerals  at  left  of  titles  indicate  Pkoduction  or 
Block  Number^  (SP  in  this  column  indicates  Special 
release  sold  separately),  those  at  extreme  right  give 
publication  date  oi  Advance  Data:  a;  or  Box-Office 
Slant:  b.  Asterisk  following  title  indicates  color  photog- 
raphy with  adjoining  letter  giving  name  of  type  of  color 
thtis:  *T:  Technicolor,  'C:  Cinecolor,  *M:  Magnacolor, 


*U:  Trucolor,  "V:  Vitacolor.  Audience  Classification  i» 
indicated  by  letters  following  titles:  A — Adult;  F — Fam- 
ily. Letters  and  combinations  thereof  in  parenthesis  in- 
dicate type  of  story  in  accordance  with  following  key: 
(B)    Biographical  (C)  Comedy 

(D)    DraTuo  (Doc)  Documentary 

(G)  Gangster  (M)  Musicol 

(H)  Horror  (W)  Western 
(My)    Mystery  (Wa)  War 

(See  final  page  of  Guide  for  Re-Issues) 


ALLIED  ARTISTS  current  MIhs.  Date  Refer  to 

10  Babe  Ruth  Story,  The  (D)F..   .W.  Bendix-C.  Trevor-C.  Bickford  111... 9/6/48  ......  b7/24/48 

8  Dude  Goes  West,  The  (CjF.  E.  Albert-G.  Storm-J.  Gleason   87... 8/15/48   b5/l/48 

5  Hunted,  The   (D)A  Preston  Foster-Belita    85... 4/7/48   b2/7/48 

7  Panhandle  (W)F   R.  Cameron-C.  Downs   84... 2/22/48   b2/14/« 

6  Smart  Woman   (D)A  B.  Aherne-C.  Bennett-B.  Sullivan          93... 4/30/48   b3/13/4a 

4  Sang  of  My  Heart  (D)F  Frank  Sundstrom-Audrey  Long   85... 1/31/48   bll/8/57 

COMING 

Last  of  the  Badmen  B.  Sullivan-M.  Reynolds-B.  Crawford  11/15   a8/21/48 

Strike  It  Rich  R.  Cameron-B.  Granville   

When  a  Man's  a  Man  G.  Madison-R.  Calhoun-G.  Storm  

ASTOR  PICTURES 

Battling  Marshal   Sunset  Carson-Pat  StarUng. ...... 

DeadUne   Sunset  Carson-Pal  Starling  

Fighting  Mustang   Sunset  Carson-Pat  Starling  

Six-Shooter   Sunset  Carson-Pat  Starling  

Sunset  Carson  Rides  Again  Sunset  Carson-Pat  Starling  

Sunset  Carson  Strikes  Back    Sunset  Garson-Pat  Starling  


64... 4/15/48. New  Releaae 
62...  3/1/48  ..New  Release 


COLUMBIA  CURRENT 

Adventures  in  Silverado  (W)F  W.  Bishop-G.  Henry-E.  Buchanan  73.. 

Arkansas  Swing,  The  H.  Hot  Shots-G.  Henry-S.  Hart  63.. 

Best  Man  Wins   (C)F  E.  Buchanan- A.  Lee-R.  Shayne   73.. 

Black  Arrow,  The   (D)F  L.  Hayward-J.  Blair-G.  Macready   76.. 

Black  Eagle,  Story  of  a  Horse  W.  Bishop- V.  Patton-G.  Jones   76.. 

Blondie's  Reward  (C)F  Singleton-Lake-Sinmis-Kent    68.. 

Coroner  Creek  'C  (D)A  R.  Scott-M.  Chapman-G.  Macready  90.. 

FuUer  Brush  Man,  The  (C)>  Red  Skelton-Janet  Blair   93.. 

Gentleman  From  Nowhere  (My)F  Warner  Baxter-Fay  Baker  66.. 

Glamour  Girl   (M)F  G.  Krupa  V.  Grey-M.  Duane  68.. 

I  Love  Trouble  (My) A  F.  Tone-J.  Blair-J.  Carter  94.. 

Lady  from  Shanghai,  The  (My) A  Rita  Hayworth-Orson  Welles   87.. 

Lost  One,  The  (0)A.  Nelly  Corradi-Glno  Mattera  84.. 

Lulu  Belle  (D)  '  D.  Lamour-G.  Montgomery-A.  Dekker.  87. 

Mary  Lou  (M)F  R.  Lowery-J.  Barton-G.  Farrell  65. 

Mating  of  Millie,  The  (Oi  G.  Ford-E.  Keyes-R.  Randall   85. 

My  Dog  Rusty  (D)F  T.  Donaldson- J.  Litel-J.  Lloyd   64. 

Port  Said  (D)A  Gloria  Henry-William  Bishop  68. 

Prince  of  Thieves  *C  (D)t'  J.  Hall-P.  Morison-A.  Jergens   72. 

Relentless  'T  (D)F  R.  Young-M.  Chapman-W.  Parker  93. 

Return  of  the  Whisller  (My)F  M.  Duane-L.  Aubet-R.  Lane  61. 

Sign  of  the  Ram,  The  (D)A  S.  Peters-A.  Knox-P.  Thaxter  84. 

Singin'  Spurs   Hoosier  Hot  Shots-Patricia  White   62. 

Song  of  Idaho  (M-C)F  Hoosler  Hot  Shots-Klrby  Grant  67. 

Strawberry  Roan,  The  *C  (W)F  G.  Autry-G.  Henry-J.  Holt   76. 

Swordsman,  The  *T  (D)F  L.  Parks-E.  Drew-G.  Macready  81. 

Thunderhoof   (D)F   P.  Foster-M.  Stuart -W.  Bishop  76. 

To  the  Ends  of  the  Earth  (D)A  D.  Powell-S.  Hasso-Maylia  109. 

Trapped  By  Boston  Blackie  (M)  C.  Morris-J.  Vincent-R.  Lane   78. 

Walk  a  Crooked  Mile  (D)A  D.  O'Keefe-L.  Hayward-L.  AUbritton..  91. 

Woman  ironj  ianglers,  The  (D)A  A.  Jergens-S.  Dunne-M.  Duane  66. 

Wreck  of  the  Hesperus  (D)F  Willard  Parker-Edgar  Buchanan   68. 


.3/25/48   b5/8/4t 

.7/29/48   

.5/6/48   b5/22/48 

.Aug.  '48   b7/3/48 

.9/16/48   a7/3/48 

.6/3/48   b8/21/48 

.July  '48   b6/5/48 

.June  '48  b3/8/48 

.9/9/48   b8/ 14/48 

.1/16/48   bl/3/4« 

..Jan.  '48  ....bl (10(48 
..May  '48  ....b4/17/48 

 b4/3/4« 

..Aug. '48  ....b6/12/48 

..1/23/48   b2/28/48 

..Apr.  '48   b3/13/48 

..4/8/48   b6/12/« 

..4/15/48   b5/15/48 

. .  Jan.  '48  b3/6/48 

..2/20/48   bl/17/48 

..3/18/48   b4/3/48 

..Mar.  '48  b2/7/48 

..9/23/48   

..3/30/48   b4/10/48 

..Aug. '48   b4/24/48 

..1/9/48   blO/11/47 

..7/8/48   b7/10/48 

..2/27/48   bl/24/48 

..5/13/48   b6/19/48 

..Sept. '48   b9/4/48 

..2/12/48   b3/6/48 

..2/5/48   b5/29/48 


COMING 

Affairs  of  a  Rogue  {D)A  Jean-Pierre  Aumont-Joan  Hopkins  111  b5/8/48 

Air  Hostess  G.  Henry-W.  Wright-R.  Ford  

Big  Sombrero,  'The  *C  Gene  Autry-Elena  Verdugo  a9/20/47 

Blondie's  Big  Deal  P-  Singleton-A.  Lake-L.  Simms  

Blondie's  Night  Out  (C)  P-  Singleton-A.  Lake-L.  Simms  al/10/48 

Blondie's  Secret   :  Slngleton-Lake-Kent-Simms   a7/3/48 

Boston  Blackie's  Chinese  Venture  C.  Morris-R.  Lane-G.  E.  Stone  a7/17/48 

Crime  Doctor's  Diary  Warner  Baxter-Lois  Maxwell  

Dark  Past  The  William  Holden-Lee  J.  Cobb  a7/10/48 

Gallant  Blade  *C    (D) .Larry  Parks-Marguerite  Chapman   .'.".'.'.'a2/21/48 

Her  Wonderful  Lie  Janis  Carter-Marc  Piatt  

I  Surrender  Dear  (M>F  Gloria  Jean-David  Street   67... 10/7/48   b9/4/48 

Jungle   Jim   Johnny  Weissmuller- Virginia  Grey  a9/18/48 

Jungle  Jim's  Adventure  J-  Weissmuller-E.  Verdugo-M.  Dell  

Knock  On  Any  Door  H.  Bogart-J.  Derek-S.  Perry....  a9/18/48 

Ladies  of  the  Chorus  A.  Jergens-R.  Brooks-M.  Monroe  a7/3/48 

Law  of  the  Barbary  Coast  R-  Shayne-A.  Jergens-S.  Dunne  

Leather  Gloves   C.  Mitchell- J.  Nigh-B.  Edwards  a6/12/48 

Loaded  Pistols   Gene  Autry-Barbara  Britton  a7/3/48 

Lone  Wolf  and  His  Lady,  The  Ron  Randell-June  Vincent....    a9/ll/48 

Lovers   The   Cornel  Wilde-Patricia  Knight  

Loves  of  CarnienrThe  *T  (D)A.'  R-  Hayworth-G.  Ford-R.  Randell   97... Oct. '48  ....b8/2i/48 

Make-Believe  Ballroom   Courtland-Dorsey-Laine-Starr   

Man  from  Colorado,  The  'T  (D)  Glenn  Ford-Ellen  Drew-Wm.  Holden  a5/24/47 

Manhattan  Angel   G.  Jean-R.  Ford- A.  Tyrrell  a6/12/48 

Mr.  Soft  Touch  Glenn  Ford-Evelyn  Keyes  a9/18/48 

Racing  Luck   Stanley  Clements-Gloria  Henry  a7/17/48 

Return  of  October,  The  *T  (C)  Glenn  Ford-Terry  Moore  

Ridin'  the  Old  Pine  Trail  *C  Gene  Autry- Jimmy  Lloyd  a7/31/48 

Rough  Sketch   Jennifer  Jones- John  Garfield  

Rusty  Leads  the  Way  (D)F ...... ........... .T^-  Donaldson-S.  Moffett-J.  Litel   58. ..  10/21/48  ....b7/3i/48 

Rusty  Saves  a  Life   T.  Donaldson-G.  Henry-S.  Dunne  a7. 10/48 

Siiahtly   French   Lamour-Carter-Parker-Ameche   a5/8/48 

Smoky  Mountain  Melody  Roy  ^cuff-Smoky  Mountain  Boys  

Song  of  India  Sabu-T.  Bey-G.  Russell  a7/31/48 

Triple  Threat  (D)F   R-  Crane-G.  Henry-J.  Litel   70... 9/30/48   b9/18/48 


Undercover  Man   G.  Ford-N.  Foch  a7/31/48 

Untamed  Breed,  The  'C  S.  Tiifts-B.  Britton-G.  "G."  Hayes  Oct.  "8   a6/5/48 

Walking  Hills.  The  R.  Scot.t-E.  Raines-W.  Bishop  a7/3/4a 

Westerns 

Blazing  Across  the  Pecos  Charles  Starrett-Smiley  Bumette   55... 7/1/48   

Challenge  of  the  Range  Charles  Starrett-Smiley  Bumette  

Desert  Vigilantes   Charles  Starrett-Smiley  Bumette   

EH  Dorado  Pass  Charles  Starrett-Smiley  Bumette  10/14/48   

Phantom  Valley  Charles  Starrett-Smiley  Bumette   52... 2/19/48   

Quick  On  The  Trigger  Charles  Starrett-Smiley  Bumette  

Six  Gun  Law  (W)  C.  Starrett-S.  Burnette   54.  ..1/9/48   

Trail  to  Laredo  C.  Starrett-S.  Burnette-J.  Bannon          54. .  .8/12/48   

West  of  Sonora  Charles  Starrett-Smiley  Bumette   55... 3/25/48   

Whirlwind  Raiders   Charles  Starrett-Smiley  Bumette   54... 5/13/48   


EAGLE  LION 

812  Adventures  of  Casanova  (D)r  

821  Assigned  to  Danger  (My)  

Broken  Journey  (D)A  

826  Canon  City  (Doc)  A   

S24  Close-Up  

820  Cobra  Strikes,  The  (My)F  

817  Enchanted  Valley.  The  'C  (D)F. 

810  Heading  for  Heaven  (C)F  

904  HoUow  Triumph  (D)A  

831  Lady  at  Midnight  (My)F  

808  Linda  Be  Good  (C)A  

815  Man  from  Texas  (D)F  

825  Mickey  'C  (C)F  

819  Noose  Hangs  High  (C)F  

830  Northwest  Stampede  (C)F  

818  October  Man,  The  (D)A  

813  Open  Secret  (D)A  

822  Raw  Deal  (D)A  

816  Ruthless  (D)A   

829  Shed  No  Tears  (D)A  

811  Smugglers,  The  'T  (D)A  

827  Spiritualist,  The  (D)A  

823  Sword  of  the  Avenger  (D)A  

809  T-Men  (D)F  

814  Take  My  Life  (D)F  


CURRENT 

.DeCordova-Bremer-Bey-Sutton   83. 

.G.  Raymond-N.  Nash-R.  Bice   66. 

.P.  Calvert-M.  Grahame-F.  L.  Sullivan. .  89. 

.6.  Brady-J.  Corey-W.  Bissell   82. 

.Alan  Baxter- Virginia  Gilmore   76. 

.S.  Ryan-R.  Fraser-L.  Brooks.,   61. 

.A.  Curtis-A.  Gwynne-C.  Grapewln   77. 

.S.  Erwin-G.  Farrell   71. 

.Paul  Henreid-Joan  Bennett  83. 

.R.  Denning-F.  Rafferty-J.  Searle  59. 

.E.  Knox- J.  Hubbard-M.  Wilson   66. 

.J.  Craig- J.  Johnston-L.  Bari   71. 

.L.  Butler-B.  Goodwin-I.  Hervey   87. 

.  Abbott-Costello-Downs-Calleia    77. 

.J.  Leslie-J.  Craig-J.  Oakie  79. 

.J.  Mills- J.  Greenwood-E.  Chapman  85. 

.J.  Ireland-J.  Randolph-R.  Bohnen   70. 

.D.  O'Keefe-C.  Trevor-M.  Hunt   79. 

.Z.  Scott-L.  Hayward-D.  Lynn  102. 

.W.  Ford-J.  Vincent-R.  Scott   70. 

.Michael  Redgrave- Jean  Kent   85. 

.T.  Bey-L.  Bari-C.  O'Donnell   78. 

.R.  Del  Gado-Sigrid  Gurie   72. 

.Dennis  O'Keefe-Mary  Meade   91. 

.Greta  Gynt-Hugh  WiUiams   80. 


..2/7/48   b2/28/48 

..5/19/48   a4/17/48 

,.9/12/48   b4/24/48 

..6/30/48   b6/26/48 

..6/9/48   

..4/24/48   b5/22/48 

..3/27/48   b4/3/48 

..1/17/48  ....bl2/20/47 

..8/30/48   b8/14/48 

,.8/8/48   b7/31/48 

..1/3/48   bll/1/47 

..3/6/48   b4/3/48 

..6/23/48   b6/19/48 

..4/17/48   b4/10/48 

,.7/28/48   b7/3/48 

..3/20/48   b9/6/47 

..5/5/48   b7/17/48 

..5/26/48   b5/22/48 

..4/3/48   b4/3/48 

,.7/2/48   b7/24/48 

..1/31/48   b4/12/47 

..7/7/48   b8/7/48 

..6/2/48   b5/15/48 

..1/10/48   bl2/20/47 

..2/28/48   b5/17/47 

COMING 

905  Adventures  of  Gallant  Bess  'C  (D)F  C.  Mitchell-A.  Long-F.  Knight   73  b7/31/48 

An  Old-Fashioned  Girl  G.  Jean-J.  Lydon-F.  Rafferty  

906  Behind  Locked  Doors  (D)A  L.  Bremer-R.  Carlson-D.  Fowley..         61  b9/ll/48 

Big  Cat,  The  *T  L.  McCaUister-P.  A.  Garner-P.  Foster  a8/28/48 

Blanche  Fury  *T  (D)A  V.  Hobson-S.  Granger   95  b3/20/48 

Calendar,  The  (OA  Greta  Gynt-John  McCallum   79  b6/5/48 

He  Walked  by  Night  Scott  Brady-Richard  Basehart  a7/10/48 

903  In  This  Corner  (D)F  S.  Brady-A.  Shaw-J.  Millican   6I1/2  b9/4/48 

It  Always  Rains  on  Sundays  G.  Withers-J.  Warner   92  bll/29/47 

Let's  Live  a  Little  Hedy  Lamarr-Robert  Cummings  a6/5/48 

Man  Wanted   Anabel  Shaw-Robert  Lowery  

MUlion  Dollar  Weekend  G.  Raymond-O.  Massen-F.  Lederer..,  

Mr.  Perrin  and  Mr.  Traill  (D)A  D.  Farrar-M.  Goring-G.  Gynt  92  b8/28/48 

Olympic  Games  of  1948  (Doc)F  Athletes  of  58  Nations  136  b9/18/48 

828  Oliver  Twist  (D)F  R.  Newton-A.  Guinness-K.  Walsh  116  b7/3/48 

Parole   Turhan  Bey-Michael  O'Shea  a8/21/48 

Philo  Vance's  Peril  W.  Wright-L.  Belasco-R.  Ames  bl/25/47 

Red  Shoes,  The  *T  (D)A  A.  Walbrook-M.  Goring-M.  Shearer  134  b7/31/48 

Red  Stallion  in  the  Rockies  *C  Red  Stallion- Arthur  Franz  

Reign  of  Terror  r.  Cummings-A.  Dahl-R.  Basehart  

Strange  Mrs.  Crane,  The  M.  Lord -P.  Watkin-J.  McGuire  

Tulsa  *T   S.  Hayward-R.  Preston-P.  Armendariz  

Westerns 

853  Check  Your  Guns  (W)F  E.  Dean-R.  Ates-N.  Gates   55... 1/24/48   bll/22/47 

Gun  Fighter   Lash  LaRue-Fuzzy  St.  John-M»ry  Scott  al2/18/47 

856  Hawk  of  Powder  River,  The  (W)F  E.  Dean-R.  Ates-J.  Holt   54... 4/10/48   b3/27/48 

857  Prairie  Outlaws   F  Dean-R.  Ates-J.  Holt   57... 5/12/48   

858  Tioga  Kid,  The  (W)F  t.  Dean-R.  Ates-J.  Holt   54... 6/17/48   b3/20/48 

854  Tomado  Range  (W-S)F  ,  Eddie  Dean-Roscoe  Ates-J.  Holt   56... 2/21/48   2/21/48 

855  Westward  Trail,  The  (W)F  E.  Dean-R.  Ates-P.  Planchard   56... 3/13/48   b3/13/48 


FILM  CLASSICS 


CURRENT 


Appointment  With  Murder  John  Calvert-Catherine  Craig 

Blonde  Ice   (D)A  Leslie  Brooks-Robert  Paige.. 

Daughter  of  Ramona  *C  P.  Reed-M.  Vickers-D.  Woods. 

Devil's  Cargo   (M)A  J.  Calvert-R.  Hudson-R.  Karns   61 

Discovery  (Doc)F  Admiral  Byrd-Members  of  Expedition.  74 

File  649,  State  Dept.  *C  Lundigan-Bruce-Loo-Ahn   

For  You  I  Die  (D)A  C.  Downs-P.  Langton-M.  Auer   76 

Furla  (D)A   Isa  Pola-Rosanno  Brazzi   89 

Inner  Sanctum   Mary  Beth  Hughes-Charles  Russell   62 

Miraculous  Journey  *C  (D)F  R.  Calhoun-A.  Long-V.  Grey   76 

Money  Madness   H.  Beaumont-F.  Rafferty-H.  Warde   73 

Sofia  *C   Gene  Raymond-Sigrid  Gurie  82. 

The  Argyle  Secrets  (My)F  W.  Gargan-M.  Lord-R.  Byrd  63, 

Unknown  Island  *C  V.  Grey-B.  MacLane-P.  Reed  

Will  It  Happen  Again?  (Doc)A  Adolph  Hitler-Eva  Braun   62. 

Women  in  the  Night  (D)A  Tala  Birell-William  Henry   90 

METRO-COLDWYN-MAYER  current 

818  Alias  a  Gentleman  (C-D)A  W.  Beery-T.  Drake-D.  Patrick  

820  B.  F.'s  Daughter  (D)A  B.  Stanwyck-Heflin-C.  Coburn  

827  Big  City   (D)M   M.  O'Brien-R.  Preston-D.  Thomas. 

819  Bride  Goes  Wild,  The  (C)F  v.  Johnson-J.  Allyson-B.  Jenkins.. 

813  Cass   Timberlane    (D)A  Spencer  Tracy-Lana  Turner  

829  Easter  Parade  *T(M)F  J.  Garland-F.  Astaire-P.  Lawford. 


73. .  .May  '48 


..a8/28/48 
. .b5/22/48 


.Apr.  '48 
.Jan.  '48 


,.b3/20/48 
, .b4/24/48 


.Jan.  '48 
.Jan.  '48  . 
.Oct. '48  . 
.  Sept.  '48 
.Apr.  '48 
.Sept.  '48 
.  May  '48 


.. .bl/3/48 
.blO/25/47 

.'.b8/i4/48 
...b4/3/48 
. .b8/23/48 
. .b4/24/48 


.  May  '48 
.Jan.  '48 


..b5/22/48 
..bl/17/48 


.  76. 
.108. 
.103. 
.  97. 
.119. 
.103. 

831  Date  With  Judy,  A  *T  (C)F  W.  Beery-J.  Powell-E.  Taylor  113. 

815  High  Wall    (D)A  R.  Taylor-A.  Totter-H.  MarshaU   99. 

826  Homecoming    (D)A  Gable-Turner-Baxter-Hodiak   113. 

814  If  Winter  Comes  (D)A  W.  Pidgeon-D.  Kerr-A.  Lansbury   97. 

901  Luxury  Liner  *T  (M)F  G.  Brent-F.  Gifford-J.  Powell   99. 

825  Pirate,  The  *T  (M)A  j.  Garland-G.  Kelly-W.  Slezak  102. 

830  Search,  The  (D)F  Montgomery  Clift-Aline  MacMahon. . . .  105. 

902  Southem  Yankee,  A  (C)F  r.  Skelton-B.  Donlevy-A  Dahl  90 

824  State  of  the  Union   S.  Tracy-K.  Hepburn-V.  Johnson. !.  124. 

821  Summer  Holiday  'T  (C)A  Rooney-De  Haven-Huston-Morgan  92. 

816  Tenth  Avenue  Angel  (D)F  m.  G'Brien-A.  Lansbury-G   Murphy  74 

817  Three  Daring  Daughters  'T  (M)P  J.  MacDonald-J.  Iturbi-J  PoweU      '  115 


.Mar.  '48 
.Apr.  '48 
.  June  '48 
.Mar.  '48 
.-Jan.  '48 
.July  '48 
.July  '48 
.Feb.  '48 
.  May  '48 
.Jan.  '48  . 
.Sept.  '48 
.June  '48 
.Aug.  '48 
.Sept.  '48 
.Apr.  '48 
.5/20/48  . 
.Feb,  '48 
.  Mar.  '48 


. ..b2/7/48 
..b2/21/48 
. .b3/27/48 
. .b2/28/48 
. .bll/8/47 
. .b5/29/43 
. .b6/19/48 
.bl2/20/47 
..b4/10/48 
.bl2/27/47 
..b8/21/48 
...b4/3/48 
..b3/27/48 
. ..b8/7/48 
. .b3/27/48 
. .b3/13/48 
..bl/17/48 
.  .b2/14/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Compatty 


D 

Dangerous  Years   20th-Poi 

Daredevils  of  the  Clouds  Rep. 

Dark  Past   Col 

Daughter  of  Darkness  Para. 

Daughter  of  the  Jungle  Rep. 

Daughter  of  Ramona  FC 

Date  With  Judy,  A  MGM 

Date  With  Murder,  A  FC 

Dead  Don't  Dream,  The  UA 

Dear  Murderer   UI 

Decision  of  Christopher  Blake  WB 

Deep  Waters   20th-Foz 

Design  for  Death  ...RKO 

Devil's  Cargo  FC 

Disaster  Para. 

Discovery   FC 

Docks  of  New?  Orleans  Mono. 

Double  Life,  A  UI 

Dowm  to  the  Sea  in  Ships  2(>th-Fo> 

Dream  Girl   Para. 

Drums  Along  the  Amazon  Rep. 

Dude  Goes  West,  The  Allied 

Duel  in  the  Sun  Selznick 

Dulcimer  Street   U-I 

Dynamite   Para. 

E 

Easter  Parade   MGM 

El  Paso   Para. 

Embraceable  You   WB 

Emperor    Waltz,    The  Para. 

Enchanted  Valley   EL 

Enchantment  KKO 

End  of  the  River  UI 

Escape   20th-Foz 

Every  Girl  Should  Be  Married  RKO 

Eyes  of  Texas  Rep. 

F 

Fallen  Idol,  The  20th-Fox 

False  Paradise   UA 

Fame  Is  the  Spur  U-I 

Family  Honeymoon   U-I 

Fan,  The   20th-F<n 

Far  Frontier  Rep. 

Feudin',  Fussin'  and  A-Fightin' . . . .  U-I 

Fighter  Squadron   WB 

Fighting  Back   20th-Fo» 

Fighting  Father  Dunne  RKO 

Fighting   Mad-  Mono. 

File  649,  State  Dept  FC 

Flamingo  Road   WB 

Flaxy   Martin   WB 

Follow  Me  Quietly  RKO 

Foreign  Affair,  A  Para. 

For  the  Love  of  Mary  U-I 

For  You  I  Die  PC 

Force  of  Evil  MGM 

Forever  Amber   20th-Foz 

Fort  Apache   RKO 

Fountainhead,  The   WB 

Four  Faces  West  UA 

French  Leave   Mono. 

Fuller  Brush  Man  Col 

Furia   FC 

Fury  at  Furnace  Creek  20th-Foa 

G 

Gallant  Blade   Col 

Gallant  Hombre   UA 

Gallant  Legion,  The  Rep. 

Gay  Amigo   UA 

Gay  Intruders   20th-Foz 

Gay  Ranchero,  The  ..Rep. 

Gentleman    From   Nowhere  Col 

Gentleman's  Agreement   20th-Pos 

Girl  From  Jones  Beach  WB 

Girl  From  Manhattan,  The  UA 

Give  My  Regards  to  Broadway.  20th-Fox 

Golden  Eye,  The  Mono. 

Good  News   MOM 

Good  Sam   RKO 

Good  Time  Girl  U-I 

Great  Gatsby,  The  Para. 

Green  Grass  of  Wyoming  .20th-Foa 

Green  Promise   Ind. 

Guns  of  Hate  RKO 

H 

Half-Past  Midnight   20th-Fai 

Hamlet   U-1 

Happy  Times   WB 

Harpoon   SOP 

Hatter's  Castle   Para. 

Hazard   Para. 

He  Walked  by  Night  EL 

Heading  for  Heaven  KL 

Heart  of  Virginia  Rep, 

Heiress,  The   Para. 

Henry  the   Fifth  UA 

Her  Wonderful  Lie  CoL 

Here  Comes  Trouble  UA 

High  Tension   Mono. 

High  Wall   MGM 

Hills  of  Home  MGM 

Holiday  Camp   U-I 

Hollow  Triumph   EL 

Homecoming   MGM 

Homicide   WB 

Homicide  for  Three  Rep. 

House  Across  the  Street  WB 

Hungry  Hill   U-I 

Hunted,  The  AlUed 

I 

I  Became  a  Criminal  WB 

Idol  of  Paris  WB 

If  Winter  Comes  MGM 

If  Yon  Knew  Sii.-sie  RKO 


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

I,  Jane  Doe  Rep. 

Impact   UA 

In  This  Com^  EL 

Incident   Mono. 

Indian  Agent   RKO 

Indian  Scout   UA 

Inner  Sanctum   FC 

Inside  Story.  The  Rep. 

Interference   RKO 

I  Remember  Mama  RKO 

Iron  Curtain   20th-Fox 

Iron  Dukes   Mono. 

Isn't  It  Romantic?  Para. 

I  Surrender  Dear  Col. 

It  Always  Rains  on  Simday  EL 

I  Walk  Alone  Para. 

I  Wouldn't  Be  in  Your  Shoes  Mono. 

J 

Jiggs  and  Maggie  in  Court  Mono. 

Jiggs  &  Maggie  in  Society  Mono. 

jinx  Money   Mono, 
oan  of  Arc  RKO 

Joe  Palooka  in  Winner  Take  All.. Mono. 
John  Loves  Mary  WB 

/ohnny  Belinda   WB 
udge  Steps  Out,  The  RKO 

Julia  Misbehaves   MGM 

june  Bride   WB 
ungle  Goddess  SCP 
ungle  Jim   Col. 

Jungle  Jim's   Adventure  Col. 

Jungle  Patrol   20th-Fox 

K 

Key  Largo   WB 

Kidnapped   Mono. 

King  of  the  Gamblers  Rep. 

Kings  of  the  Olympics  (Pt.  1)  UA 

Kiss  in  the  Dark  WB 

Kiss  the  Blood  Off  My  Hands  U-I 

Kissing  Bandit   MGM 

Knock  on  Any  Door  CoL 

L 

Ladies  of  the  Chorus  CoL 

Lady  at  Midnight  EL 

Lady  Surrenders,  A  UI 

LafE-Time   UA 

Larceny   U-I 

Last  of  the  Badmen  Allied 

Last  of  the  Wild  Horses  SGP 

Lav7  of  the  Barbary  Coast  Col. 

Le  Silence  est  D'Or  RKO 

Leather  Gloves   Col. 

Let's  Live  a  Little  EL 

Letter  From  an  Unknowm  Woman .  .  U-1 

Letter  to  Three  Wives  20th-Fox 

Let's  Live  Again  20th-Fox 

Life  With  Father  WB 

Lightnin'  in  the  Forest  Rep. 

Linda  Be  Good  EL 

Little  Women   MGM 

Loaded  Pistols   CoL 

Lone  Wolf  &  His  Lady  CoL 

Long  DeniaL  The  RKO 

Look  for  the  Silver  Lining  WB 

Love  Happy   UA 

Lovers,    The   Col. 

Loves  of  Carmen  CoL 

Luck  of  the  Irish,  The  20th-Fox 

Luckiest  Girl  in  the  World  MGM 

Lucky  Stiff   UA 

Lulu  Belle   CoL 

Luxury  Liner   MGM 

M 

Macbeth   Rep. 

Madonna  of  the  Desert  Rep. 

Mad  Wednesday   UA 

Magic  Bow   U-I 

Make-Believe  Ballroom   Col. 

Man  About  the  House  20th-Fox 

Main  Street  Kid  Rep. 

Man-Eaters  of  Kumaon  U-I 

Man  of  EvU  UA 

Man  From  Colorado,  The  Col. 

Man  From  Texas  EL 

Manhattan  Angel   Col. 

Man  Wanted   EL 

Mark  of  the  Lash  SGP 

Mary   Lou   Col. 

Mask  for  Lucretia,  A  Para. 

Mating  of  Millie  CoL 

Meet  Me  at  Dawn...  20th-Fox 

Melody  Time  RKO 

Mexican   Hayride   U-I 

Michael    O'Halloran   Mono. 

Mickey   EL 

Million  Dollar  Weekend  EL 

Mine  Own  Executioner  20th-Fox 

Miracle  of  the  Bells  RKO 

Miracle  in  Harlem  SG 

Miraculous   Journey   FC 

Miss  Mink  of  1949  20th-Fox 

Miss  Tatlock's  Millions  Para. 

Mr.  Blandings  Builds  His  Dream 

House   SRO 

Mr.  Joseph  Young  of  Africa  RKO 

Mr.  Peabody  and  the  Mermaid  U-I 

Mr.  Perrin  and  Mr.  Traill  EL 

Mr.  Reckless   Para. 

Mr.  Soft  Touch  CoL 

Money  Madness   FC 

Montana   WB 

Moonrise   Rep. 

Mother  Is  a  Freshman  20th-Fox 

Mourning  Becomes  Electra  RKO 

Mozart  Story,  The  SGP 

Music  Man   Mono. 

My  Brother  Jonathan  Mono. 

My   Dear    Secretary  UA 

My  Dream  Is  Yours  WB 

My  Own  True  Love  Para. 

Mystery  in  Mexico   ...RKO 

My  Girt  Tisa  WB 


COMING 

Act  of  Violence  V.  Hefiin-R.  Ryan-J.  Leigh  a8/14/4a 

Barkleys  of  Broadway  •T  F.  Astaire-G.Rogers-O.Levant-B.  Burke  

Big  Jack  Horner  Wallace  Beery-Marjorie  Main  

Bribe,  The   ,  R.  Taylor-A.  Gardner-C.  Laughton  a8/14/48 

Caught   J.  Mason-B.  Bel-Geddes-R.  Ryan  

Command  Decision   Gable-Pldgeon-Johnson-Donlevy   a8/14/48 

Force  of  Evil  John  Garfield-Thomas  Gomez  Oct. '48   

HiUs  of  Home  'T  Lassie-E.  Gwenn-J.  Leigh   97  all/15/47 

903  Julia  Misbehaves  (C)F  G.  Garson-W.  Pidgeon-P.  Lawford  99... Oct. '48   b8/14/48 

Kissing  Bandit,  The  'T  F.  Sinatra-K.  Grayson  a8/23/47 

Little  Women  *T  Allyson-O'Brien-Taylor-Lawford   

No  Minor  Vices  D.  Andrews-L.  Palmer-L.  Jourdan          96  a7/31/48 

828  On  An  Island  With  You  *T  (M)F  E.  Williams-P.  Lawford  107  b5/l/48 

Piccadilly  Incident  {D)A  Anna  Neagle-Michael  Wilding   88  b8/31/47 

Secret  Land,  The  (Doc)F  U.  S.  Navy   70... Oct. '48   b8/28/48 

Sun  in  the  Morning  'T  J.  MacDonald-C.  Jarman,  Jr.-Lassie  a8/14/4> 

Take  Me  Out  to  the  Ball  Game  *T  F.  Sinatra-E.  Williams-G.  Kelly  

Three  Godfathers   J.  Wayne-P.  Armendariz-H.  Carey,  Jr  a8/14/48 

Three  Musketeers  *T  Turner-Kelly-Heflin-Allyson   125  a5/22/48 

Words  and  Music  *T  J.  Garland-M.  Rooney-G.  KeUy  a8/14/48 

MONOGRAM  CURRENT 

4708  Angels'  AUey  (D)F  L.  Gorcey-H.  Hall-B.  Benedict  67...S/21/48 

4713  Campus  Sleuth  (My)F  F.  Stewart-J.  Preisser-B.  Sherwood  57... 4/18/48 

4712  Docks  of  New  Orleans  (My)F  Roland  Winters-Victor  Sen  Young          64... 4/4/48  . 

4709  Fighting  Mad  (D)F  L.  Errol-J.  Kirkwood-E.  Knox   75... 2/7/48  . 

4714  French  Leave  (C-D)F  Jackie  Cooper-Jackie  Coogan   64... 4/25/48 

4720  Golden  Eye,  The  R.  Winters-M.  Moreland   69... 8/29/48  , 

4716  I  Wouldn't  Be  in  Your  Shoes  (My) A  Don  Castle-Elyse  Knox   70... 5/23/48 

4704  Jiggs  &  Maggie  in  Society  (C)F  Joe  Yule-Renie  Rlano   67... 1/10/48 

4717  Jinx  Money  (My)F  Gorcey-Hall-CaldweU-McKay    68... 6/27/48 

4802  Joe  Palooka  in  Winner  Take  AU  (D)F  J.  Kirkwood-E.  Knox-W.  Frawley   64... 9/19/48 

4719  Michael  O'Halloran  (D)F  Scotty  Beckett-Allene  Roberts   79... 8/8/48  . 

4721  Music  Man  (M)F  P.  Brito-F.  Stewart-J.  Dorsey   66... 9/5/48  , 

4707  Perilous  Waters  (D)A  D.  Castle-A.  Long  64... 2/14/48 

4705  Rocky  (D)F   Roddy  McDowall-"Rags"-E.  Barrier         76... 3/7/48  . 

4710  Rose  of  the  Rio  Grande  Movita-John  Carroll   60... 3/14/48 

4718  Shanghai  Chest,  The  R.  Winter-D.  Best-J.  Alvln  65... 7/11/48 

4801  16  Fathoms  Deep  (D)F  L.  Chaney-A.  Lake-T.  Chandler   82... 7/25/48 

627  Smart  Politics  (M-C)F  F.  Stewart-J.  Preisser-F.  Darro   68... 1/3/48  , 

4715  Stage  Struck  (D)A  Audrey  Long-Kane  Richmond   71... 6/13/48 


..bl/31/4S 
...b6/S/48 
..b5/lS/48 
.  .b2/21/48 
...b5/8/48 
. . .a8/7/48 
...b5/8/48 
. .b2/14/48 
..b5/22/48 
..b8/28/48 
. .b6/19/48 
..b7/24/48 
.al3/13/47 
. . .b5/8/48 


.b6/12/48 
..b3/6/48 
.bS/15/4a 


COMING 

Big  Fight,  The  J.  Kirkwood-L.  Errol-D.  Bruce  

4803  Incident  W.  Douglas-J.  Frazee-J.  Compton  

Iron  Dukes   L.  Gorcey-H.  Hall-G.  Dell  

Jiggs  and  Maggie  in  Court  Joe  Yule-Renie  Riano  

4725  Kidnapped  (D)F   R.  McDowall-S.  England-D.  O'Herlihy..  80. 

My  Brother  Jonathan  (D)A  M.  Denison-D.  Gray  105. 

4726  Smugglers'  Cove   L.  Gorcey-H.  Hall-G.  Dell  

Temptation  Harbour  (D)A  Robert  Newton-Simone  Simon  110. 

Trouble  Makers   Gorcey-Hall-Dell-Parrish   


.10/31/48 


.a9/18/48 
.a8/21/48 


.12/1/48  . 
.Oct.  '48  . 
.10/10/48 
.Nov.  '48 


.b9/ll/48 
.b3/13/48 
. .36/5/48 
.b3/29/48 
.a7/10/48 


Westerns 

4757  Back  TraU   Johnny  Mack  Brown-Raymond  Hatton.  54. 

4762  Cowboy  Cavalier   J.  Wakely-C.  Taylor  

4755  Crossed  Trails   Johnny  Mack  Brown-Raymond  Hatton.  53. 

4753  Fighting  Ranger   Johnny  Mack  Brown-Raymond  Hatton.  57. 

4756  Frontier  Agent   Johnny  Mack  Brown-Raymond  Hatton.  56. 

Gallant  Texan   Jimmy  Wakely-"Cannonball"  Taylor  

Gunning  for  Justice  J.  M.  Brown-R.  Hatton-E.  Finley  

Headin'  for  Trouble  Jimmy  Wakely-Cannonball  Taylor  

4761  Oklahoma  Blues   J.  Wakely-C.  Taylor-V.  Belmont   56. 

4764  Outlaw  Brand   ;.J.  Wakely-C.  Taylor  

4751  Overland  Trail   J.  Mack  Brown-R.  Hatton-V.  Belmont..  58. 

4765  Partners  in  the  Sunset  J.  Wakely-Cannonball  Taylor   53. 

4766  Range  Renegades   J.  Wakely-C.  Taylor-C.  Larson   54. 

4767  Rangers  Ride   Wakely-Taylor-Belmont   

4754  Sheriff  From  Medicine  Bow  J.  M.  Brown-R.  Hatton   55. 

4763  Silver  Trails  Wakely-Taylor-Larson   53. 

4752  Triggerman   Johnny  Mack  Brown-Raymond  Hatton.  56. 

PARAMOUNT  CURRENT 

4709  Albuquerque  'C  (WD)F  R-  Scott-B.  Britton-G.  Hayes  89. 

4726  Beyond  Glory  (D)F  A.  Ladd-D.  Reed-G.  Macready   82. 

4713  Big  Clock,  The  (M-D)A  R.  Milland-C.  Laughton-M.  O'SuUivan. .  95. 

4722  Big  Town  Scandal  (D)F  Philip  Reed-Hillary  Brooke   61. 

4711  Caged  Fury  (D)F  Richard  Denning-Sheila  Ryan  61. 

4721  Dream  Girl  (C)F  B.  Hutton-M.  Carey-P.  Knowles  85. 

4720  Emperor  Waltz,  The  *T  (C)F  Bing  Crosby-Joan  Fontaine  103. 

4724  Foreign  Affair,  A  (C)A  J-  Arthur-M.  Dietrich-J.  Lund  116. 

4718  Hatter's  Castle   (D)A  R-  Newton- J.  Mason-D.  Kerr  105. 

4716  Hazard  (C)F  P-  Goddard-M.  Carey-F.  Clark  100. 

4708  I  Walk  Alone  (D)F  B.  Lancaster-L.  Scott-K.  Douglas  96. 

4712  Mr.  Reckless  (D)F  W.  Eythe-B.  Britton-W.  Catlett   66. 

4710  Saigon  (D)A  A.  Ladd-V.  Lake-D.  Dick  94. 

4714  Sainted  Sisters,  The  (C-D)A  V.  Lake-J.  Caulfield-B.  Fitzgerald  89. 

4717  Shaggy  *C  (D)F  B.  Joyce-G.  Nokes-R.  Shayne   71. 

4723  So  Evil  My  Love  (D)A  R-  Milland-A.  Todd-G,  Fitzgerald  109. 

4801  Sorry,  Wrong  Number  (My)  A  B.  Stanwyck-B.  Lancaster-A.  Richards.  90. 

4715  Speed  to  Spare  (D)F  R-  Arlen-J.  Rogers-R.  Travis   57. 

4725  Unconquered  'T  (D)F  Gary  Cooper-Paulette  Goddard  146. 

4719  Waterfront  at  Midnight  (D)A  W.  Gargan-M.  B.  Hughes-R.  Travis  63. 

COMING 

Accused,  The   L.  Young-R.  Cummings-W.  Corey  

Connecticut  Yankee,  A  *T  (MC)  B.  Crosby-R.  Fleming  

Daughter  of  Darkness  (D)A  Anne  Crawford-Maxwell  Reed  91. 

4806  Disaster   ^-  Denning-T.  Marshall -D.  O'Flynn  60. 

Dynamite   William  Gargan-Leslie  Brooks  

El  Paso  *C  Payne-Russell-Hayes-Hayden   

Great  Gatsby,  The!.  A.  Ladd-B.  Field-B.  Sullivan  

Heiress,  The   DeHavilland-Richardson-Hopkins-Clift  

4802  Isn't  It' Romantic?  (C)F   V.  Lake-M,  Freeman-B.  DeWolfe   87. 

Mask  for  Lucretia,  A  P-  Goddard- J.  Lund-M.  Carey  

4805  Miss  Tatlock's  Millions  (C)A  J-  Lund-W.  Hendrix-B.  Fitzgerald  101. 

My  Own  True  Love  (D)  Phyllis  Calvert-M.  Douglas  

4803  Night  Has  a  Thousand  Eyes,  The  (D)A  Robinson-Russell-Lund    81. 

Now  and  Forever  C.  Rains-M.  Carey-W.  Hendrlx  

One  Woman   A.  Ladd-D.  Reed-J.  Havoc-B.  Kroeger  

4807  Paleface,  The  'T  Bob  Hope- Jane  RusseU  83. 

Strange  Temptation   R»  Milland-T.  Mitchell-A.  Totter  

Special  Agent   Eythe-L.  Elliott-C.  Mathews  


.7/18/48 

.7/4/48 

.4/11/48 

.8/15/48 

.5/16/48 


.10/10/48 


.3/28/48 
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.6/6/48  . 
.9/26/48 
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.8/22/48 
.6/20/48  , 


.2/20/48 
.9/3/48  . 
.4/9/48  . 
.7/30/48 
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.7/23/48 
.7/2/48  . 
.8/20/48 
.6/18/48 
.5/28/48 
.1/16/48 
.3/26/48 
.3/12/48 
.4/30/48 
.6/11/48 
..8/6/48  . 
, .9/24/48 
.5/14/48 
.4/2/48  , 
.6/25/48 


.bl/24/48 

.b6/19/48 
.b2/21/48 


..b2/14/4a 
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. .b6/19/48 
.  .b4/17/4« 
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.bl2/20/47 
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. .b7/31/48 
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. .12/3/48 


.36/19/48 
.al/31/4« 
.b2/28/48 
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.10/8/48  . 
.11/19/48 


.36/12/48 

.38/21/48 
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.10/22/48 
.ii/2/48  , 


.b9/ll/48 
.38/16/47 
.b7/17/48 
.35/15/41 


..a3/6/48 
.aT/10/« 
.36/26/48 


4804  Sealed  Verdict  (D)A  R.  Milland-F.  Marly-B.  Crawford  ..  83...  11/5/48   b9/ll/48 

sorrowful  Jones   Bob  Hope-Lucille  Ball  a7/10/4» 

Streets  of  Laredo  Holden-Carey-Bendix-Freeman   

Whispering  Smith  'T  A.  Ladd-R.  Preston-B.  Marshall  a6/14/47 


RKO  RADIO 


CURRENT 


Trade 
Shown 


.May '48   b4/3/48 

.Dec.  '47  ...bll/23/46 
.June '48  ....b4/ 10/48 

.Sept. '48   b2/7/48 

.June  '48  ....b5/15/48 

.Mar.  '48   b3/13/48 

.Sept. '48  ....b7/31/48 

.June '48   b5/22/48 

.Jan.  '48  b2/7/48 

.Mar. '48   b3/13/48 

.7/8/48   b5/22/48 

.Mar. '48   b3/6/48 

.9/3/48   

.Sept.  '48  b2/14/48 

.July '48  b6/26/48 

.July  '48  b6/lo/48 

.May '48   b4/3/48 

.Aug. '48  ....b7/24/48 
.Jan. '48   bl/31/48 


814  Arizona  Ranger,  The  (D)F  T.  Holt-J.  Holt-N.  Leslie   63. 

951  Best  Years  of  Our  Lives  F.  March-M.  Loy-D.  Andrews  172. 

815  Berlin  Express   (D)R  Oberon-Ryan-Korvin-Lukas    86. 

907  Design  for  Death  (Doc)F  Japanese  Cast    48. 

816  Fighting  Father  Dunne  (D)F  Pat  O'Brien-Darryl  Hickman  93. 

870  Fort  Apache  (D)A  J.  Wayne-H.  Fonda-S.  Temple  127. 

962  Good  Sam  (C)F  Gary  Cooper-Ann  Sheridan  114. 

819  Guns  of  Hate  (W)F  Tim  Holt-Nan  Leslie   61. 

811  If  You  Knew  Susie  (C)F  E.  Cantor- J.  Davis- A.  Joslyn   90. 

868  I  Remember  Mama  (C-D)F  I.  Dunne-B.  Bel  Geddes-O.  Homolka. .  .134. 

991  Melody  Time  'T  (M)F  R.  Rogers-D.  Day-Andrews  Sisters  75. 

869  Miracle  of  the  Bells  (D)  F.  MacMurray-Valli-F.  Sinatra  120. 

904  Mourning  Becomes  Electra  R.  Russell-L.  Genn-K.  Paxinou  120. 

903  Pearl,  The  (D)A  P.  Armendariz-M.  E.  Marques   78. 

821  Race  Street   (D)A  G.  Raft-W.  Bendix-M.  Maxwell   79. 

817  Rgturn  of  the  Badmen  (W)A  Randolph  Scott-Anne  Jeffreys   90, 

813  Tarzan  and  the  Mermaids  (D)F  WeissmuUer-Joyce-Christian    67. 

961  Velvet  Touch,  The  (D)A  Russell-Genn-Trevor-Greenstreet   97. 

812  Western  Heritage  (W)F  Tim  Holt-Nan  Leslie   61. 

COMING 

Baltmiore  Escapade   R.  Young-S.  Temple- J.  Agar  a8/21/48 

Blood  on  the  Moon  Mitchum-Bel  Geddes-Preston-Brennan  a6/12/48 

905  Bodyguard  (My) A   L.  Tierney-P.  Lane-P.  Reed...   62  b9/4/48 

Boy  With  Green  Hair  'T  O'Brien-Ryan-Hale-SiockweU   a6/12/48 

Brothers  in  the  Saddle  T.  Holt-R.  Martin-R.  Powers  

Enchantment   David  Niven-Teresa  Wright  Nov.  '48   a7/3/48 

Every  Girl  Should  Be  Married  G.  Grant-F.  Tone-D.  Lynn   .  a9/ll/48 

FoUow  Me  Quietly  William  Lundigan   

Gun  Runners   Tim  Holt-Richard  Martin-Martha  Hyer  

Indian  Agent   T.  Holt-R.  Martin-N.  Leslie  a7/5/47 

Interference   Mature-Ball-Scott-Tufts   a9/ll/48 

Joan  of  Arc  *T  (D)  1.  ±5ergniaa-J.  Ferrer-J.  Emery  al/3/4d 

Judge  Steps  Out,  The  (D)  A.  Knox-A.  Southem-G.  Tobias  a7/5/47 

864  Le  Silence  est  D'Or  (C)A  Maurice  Chevalier-M.  Derrien  89  bl0/2o/47 

Long  Denial,  The  M.  O'Hara-M.  Douglas-B.  Williams  a6/5/48 

Mr.  Joseph  Young  of  Africa  Johnson-Armstrong-Toomey-Moore   

822  Mystery  in  Mexico  (My)F  W.  Lundigan-J.  White-R.  Cortez  65  b6/26/48 

801  Rachel  and  the  Stranger  (D)F  L.  Young-W.  Holden-R.  Mitchum   92... Nov. '48   b8/7/48 

Roughshod  (D)   R.  Sterling-C.  Jarman-G.  Grahame  a9/6/47 

Rustlers   Tim  Holt -Richard  Martin  

Set-Up,  The   Robert  Ryan     

952  Song  Is  Born,  A  *T  {C)F  D.  Kaye-V.  Mayo-B.  Goodman  113. .  .Oct. '48   b8/28/48 

Station  West  (D)A  D.  Powell-A.  Moorehead-J.  Greer  92... Nov. '48   b9/4/48 

Tarzan's  Fountain  of  Youth  L.  Barker-B.  Joyce-E.  Ankers  a8/21/48 

820  They  Live  by  Night  (D)A  C.  O'Donnell-F.  Granger-H.  DaSilva...  95... Nov. '48   b6/26/48 

902  Variety  Time  (Vaudeville)F  Kennedy-Errol-Carle    59  b8/7/48 

Weep  No  More  Cotten-Valli-Paar-Byington   a7/3/48 

Window,  The   B.  Hale-B.  DriscoU-A.  Kennedy  a5/15/48 


REPUBLIC  CURRENT 

719  Angel  in  Exile  Carroll-Mara-Gomez-Bedoya    90... 9/3/48  . 

728  Bill  and  Coo  *U  (N)F  George  Burtons  Birds   bi...3/2«/48 

703  Campus  Honeymoon  (MC)F  Wilde  Twins-R.  Crane-A.  Mara   61... 2/1/48  . 

713  Code  of  Scotland  Yard  (D)F  O.  Homolka-D.  Farr-M.  Pavlow   60... 8/30/48 

716  Daredevils  of  the  Clouds  (D)F  Robert  Livingston-Mae  Clarke  60.  ..8/10/48 

732  Eyes  of  Texas  *U  (W)F  R.  Rogers-Trigger-L.  Roberts..-   70... 7/15/48 

715  Gallant  Legion,  The  (W)F  W.  EUiott-J.  SchUdkraut-A.  Booth          88.. 7/25/48  . 

644  Gay  Ranchero  *U  (W)F  R.  Rogers-T.  Guizar-J.  Frazee   72... 1/10/48 

707  Heart  of  Virginia  (D)F  Janet  Martin-Robert  Lowery   60... 4/25/48 

710  I,  Jane  Doe   (D)F  R.  Hussey-J.  Carroll- V.  Ralston   85... 5/25/48 

705  Inside  Story,  The  (C-D)F  M.  Hunt-W.  Lundigan-C.  Winninger...  87... 3/14/48 

709  King  of  the  Gamblers  (DA  Janet    Martin-William   Wright   60... 5/10/48 

706  Lightin'  in  the  Forest  (D)F  L.  Roberts-D.  Barry-W.  Douglas   58... 3/25-48 

704  Madonna  of  the  Desert  (D)F  L.  Roberts-D.  Castle-D.  Barry   60... 2/23/48 

701  Main  Street  Kid,  The  (C)F  A.  Pearce-J.  Martin-A.  Mowbray   64... 1/1/48  . 

733  Nighttime  in  Nevada  *U  R.  Rogers-A.  Mara-A.  Devine   67... 8/29/48 

708  Old  Los  Angeles  (W)  W.  Elliott-J.  Carroll-C.  McLeod   88. .  .4/2.=)  48 

717  Out  of  the  Storm  (D)F  Jimmy  Ly don-Lois  Collier  61... 8/25/48 

711  Secret  Service  Investigator  (D)F  Lynn  Roberts-Lloyd  Bridges   60... 5/31/48 

702  Slippy  McGee   (D)A  D.  Barry-D.  Evans-T.  Brown   65... 1/15/48 

718  Sons  of  Adventure  Russel  Hayden-Lynne  Roberts   60... 8/28/48 

712  Train  to  Alcatraz  (D)A  D.  Barry-J.  Martin-W.  Phipps   60... 6/28/48 

731  Under  California  Stars  *U  (W)F  R.  Rogers-J.  Frazee-A.  Devine   70... 5/1/48  . 

COMING 

Daughter  of  the  Jungle  L.  Hall- J.  Cardwell-S.  Leonard  

Drums  Along  the  Amazon  Brent -Ralston- Aherne-Bennett   

Far  Frontier   R.  Rogers-F.  Willing-G.  Davis  

Homicide  for  Three  W.  Douglas-A.  Young-F.  Withers  

Macbeth  (D)   O.  Welles-J.  Nolan-R.  McDowell  

714  Moonrise  (D)A   D.  Clark-G.  Russell-E.  Barrymore   90...  10/1/48 

Plunderers,  The  *U  R.  Cameron-I.  Massey  

Aed  Pony,  The  'T  (D)  M.  Loy-R.  Mitchum-L.  Calhem  

Rose  of  the  Yukon  S.  Brodie-M.  Dell-W.  Wright  

Wake  of  the  Red  Witch  John  Wayne-Gail  Russell  

Westerns 

754  Bold  Frontiersman,  The  (W)F  Allan  Lane-Black  Jack   60. 

654  California  Firebrand  *U  (W)F  Monte  Hale-Aarian  Booth   63. 

755  Carson  City  Raiders  (W)F  A.  Lane-E.  Waller-B.  Jons   60. 

Denver  Kid,  The  A.  Lane-E.  Waller-C.  Gallagher  

757  Desperadoes  of  Dodge  City  (W)F  A.  Lane-B.  Jack-E.  Waller   60. 

Grand  Canyon  Trail  *U  R.  Rogers-A.  Devine-F.  Willing  

756  Marshall  of  Amarillo  Allan  "Rocky"  Lane-Eddy  Waller  60. 

Missourians,  The  '*T  W.  Elliott-A.  Booth-A.  Devine  

Son  of  God's  Country  Monte   Hale   9/15/48 

Sundown  in  Santa  Fe  A.  Lane-E.  Waller  

656  Timber  Trail  *U  (W)F  M.  Hale-L.  Roberts-J.  Burke   67... 6/15/48 

652  Under  Colorado  Skies  *U  Monte  Hale-Adrian  Booth   65. ..  12/15/47 

SCREEN  GUILD  PRODUCTIONS 

Dead  Man's  Gold  L.  LaRue-F.  St.  John-P.  Stewart... 

Frontier  Revenge   Lash  LaRue-Fuzzy  St.  John  

4804  Harpoon   J-  Bromfield-A.  Louis   81 

4802  Jungle  Goddess   G.  Reeves-W.  McKay- Armida   61. 

Last  of  the  Wild  Horses  J-  Ellison- J.  Frazee-M.  B  Hughes   82 

Mark  of  the  Lasn  L.  LaRue-A.        .Tohn-P.  Stewart  

X-3  Miracle  in  Harlem  (D)A  S.  Guyse-S.  Fetchit-H.  Off  ley   70 


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. ..b5/8/48 
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. .b3/27/48 
. ..b6/5/48 
.  .b4/24/18 
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.  .bl/17/48 
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. ..b9/4/48 
.  ..bb,5/48 
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.b7/17/48 
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.11/1/48   a8/28/48 


..a7/17/48 
.  .a8/23'4, 
. .b9/ll/48 
. .a7/24/48 
.alO/25/47 


.4/15/48  . 
.4/1/48  .. 
.5/13/48  . 
.10/1/48  , 
.9/15/48  . 
.10/15/48 
.  7725/48 


. .b5/8/48 
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. .b7/10/48 
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60. . .9/10/48 


.9/24/48 
.8/13/48  . 
.10/15  .. 
.10/29/48 
.10/29/48 


. .a7/31/48 
.'.'b8/2i/48 


SHOWMEN'S    TRADE  REVIEW 


Title 


Company 


N 

Naked  City   U-1 

Nicholas  Nickelby   U-I 

Night  Beat   WB 

Night  Has  a  Thousand  Eyes  Para. 

Night  Unto  Night  WB 

Night  Wind   20th-F(n 

Nighttime  in  Nevada  Rea, 

No  Minor  Vices  MGM 

Noose  Hangs  High  EL 

Northwest  Stampede   EL 

Now  and  Forever  Para. 

0 

October,  Man,  The  EL 

O'Flynn,  The   U-I 

Oh  Say  Can  You  Sing  Univ. 

Old  Los  Angeles  Rep. 

Oliver  Twist   EL 

Olympic  Cavalcade  UA 

Olympic  Games  of  1948  EL 

On  an  Island  With  You  MGM 

On  Our  Merry  Way  UA 

One  Last  Fling  WB 

One  Night  Wit£  You  UI 

One  Sunday  Afternoon  WB 

One  Touch  of  Venus  U-1 

Open  Secret  EL 

One  Woman   Pan. 

Out  of  the  Storm  Rep. 

Outpost  in  Morocco  UA 

P 

Paleface   Para. 

Panhandle   AlUed 

Paradine  Case   Selznick 

Parole   E-L 

Pearl,  The   RKO 

Perilous  Waters   Mono. 

Philo  Vance's  Peril  EL 

Piccadilly  Incident   MGM 

Pirate,  The   MGM 

PitfaU   UA 

Plunderers,  The   Rep. 

Port  Said   Col 

Portrait  of   Jennie  SRC 

Prairie,   The   SG 

Prejudice    .  .  Tnd 

Prince  of  Foxes  20th- Fox 

R 

Race  Street   RKO 

Rachel  and  the  Stranger  RKO 

Racing  Luck   CoL 

Raw  Deal   EL 

Red  Canyon   U-I 

Red   Pony,   The  Rep. 

Red  River   UA 

Red  Shoes,  The  EL 

Red  Stallion  in  the  Rockies  EL 

Reign  of  Terror  EL 

Relentless   Col. 

Return  of  the  Badmen  RKO 

Return  of  October  Col. 

Return  of  Wildfire  SGP 

Ridin'  the  Old  Pine  Trail  CoL 

River  Lady   U-1 

Road  House   20th-Fox 

Rocky   Mono. 

Rogues'  Regiment   U-1 

Romance  on  the  High  Seas  WB 

Rope   WB 

Rose  of  the  Rio  Grande  Mono. 

Rose  of  the  Yukon  Rep. 

Rough  Sketch   CoL 

Roughshod   RKO 

Rustlers   RKO 

Rusty  Leads  the  Way  CoL 

Rusty  Saves  a  Life  CoL 

Ruthless   EL 

s 

S.  O.  S.  Submarine  SGP 

Saigon   Para. 

Sainted   Sisters   Para. 

Sand   20th-Fox 

Saxon  Charm,  The  U-I 

Scudda  Hoo,  Scudda  Hay  20th-Fox 

Sealed  Verdict   Para. 

Search,  The   MGM 

Secret  Beyond  the  Door,  The  U-1 

Secret  Land,  The  MGM 

Secret  Service  Investigator  Rep. 

Senator  Was  Indiscreet  U-1 

Set-Up,  The   RKO 

Shaggy  Para. 

Shanghai    Chest,    The  Mono. 

Shed  No  Tears  EL 

Shep  Comes  Home  SGP 

Silent   Conflict   UA 

Silver  River   WB 

Singin'  Spurs   Col. 

Sinister  Journey   UA 

Sitting  Pretty   20th-Fox 

Sixteen  Fathoms  Deep  Mono. 

Sleep,    My   Love  UA 

Slightly  French   CoL 

Slippy  McGee   Rep. 

Smart  Girls  Don't  Talk  WB 

Smart  Politics   Mono. 

Smart  Woman   Allied 

Smugglers,  The   EL 

Smueelers   Cove     Mono. 

■^nake  Pit.  The  20th-Fox 

Snowbound   U-I 

So  Evil  My  Love  Para. 

Sofia   FC 


SHOWMEN'S    TRADE  REVIEW 


Title  Company 

Somewhere  in  the  City  WB 

Song  Is  Born,  A  RKO 

Song  of  India  Col. 

Song  of  My  Heart  Allied 

Sons  of  Adventure  Rep. 

Sorry,  Wrong  Number  Para. 

Sorrowful  Jones   Para. 

So  This  Is  New  York  UA 

South  of  St.  Louis  WB 

Southern  Yankee,  A  MGM 

Special  Agent   Para. 

Speed  to  Spare  Para. 

Spiritualist,  The   EL 

Stage  Struck   Mono. 

State  of  the  Union  MGM 

Station  West   RKO 

Strange  Gamble   UA 

Strawberry  Roan   Col. 

Strange  Mrs.  Crane,  The  EL 

Strange  Temptation   Para. 

Street  With  No  Name  20th- Fox 

Streets  of  Laredo  Para. 

Strike  It  Rich   .AA 

Summer  Holiday   MGM 

Sword  of  the  Avenger  EL 

Swordsman   Col. 

T 

Take  Me  Out  to  the  Ball  Game. .  .MGM 

Take  My  Life  EL 

Tap   Roots   -TiH'/i 

Tarzan  and  the  Mermaids  RKO 

Tarzan's  Fountain  of  Youth  RKO 

Temptation  Harbour   Mono. 

Tenth  Avenue  Angel  

Texas,  Brooklyn  Sc.  Heaven  UA 

That  Lady  in  Ermine  20th-Fox 

That  Wonderful  Urge  20th-Fox 

The  Argyle  Secrets  

They  Live  By  Night  

Thirteen  Lead  Soldiers  20th-Fox 

This  Was  a  Woman  20th- Fox 

Three  Daring  Daughters,  The  MGM 

Three  Godfathers   MGM 

Three  Musketeers   ™c.>«d 

Thunder  in  the  Pines  SGP 

Tune  of  Your  Life  UA 

T-Men   •   EL 

To  the  Ends  of  the  Earth  Col. 

To  the  Victor  WB 

Too  Late  for  Tears  UA 

Trail  of  the  Mounties  -ou 

Train  to  Alcatraz  Rep- 

Treasure  of  Sierra  Madre  WB 

Triple  Threat   V.^ 

Trouble  Makers   Mono. 

Trouble  Preferred  20th-Fox 

Tucson   20th-Fox 

Tulsa   EL 

Two  Guys  and  a  Gal  WR 

Two  Guys  from  Texas  WB 

u 

Unconquered   

Under   California   Stars  Rep. 

Under  Capricorn   WB 

Undercover   Man   Col. 

UnfaithfuUy  Yours  ^Oth-^x 

Unknown  Island   ■  FC 

Untamed  Breed,  The  Col. 

Up  in  Central  Park  U-I 

Urubu   ^ 

V 

Variety  Time   RKO 

Velvet  Touch,  The  RKO 

Vendetta   UA 

Vicious  Circle,  The  UA 

Voice  of  the  Turtle  WB 

w 

Wake  of  the  Red  Witch  Rep. 

Walking  Hills   Col. 

Wallflower   WB 

Walls  of  Jericho  20th-Fox 

Walk  a  Crooked  Mile  Col. 

Waterfront  at  Midnight  Para. 

Weep  No  More  RKO 

West  of  Tomorrow  20th-Fox 

Western  Heritage   RKO 

When  My  Baby  Smiles  at  Me.20th-Fox 

When  a  Man's  a  Man  AUied 

Where  the  North  Begins  SG 

While  I  Live  20th-Fox 

Whiplash   WB 

Whispering  Smith   Para. 

Who  KUled  'Doc'  Robbin?  UA 

WiU  It  Happen  Again?  FC 

Window,  The   RKO 

Wings  Westward   Col. 

Winner's  Circle,  The  20th-Fox 

Winslow  Boy,  The  20th-Fox 

Winter  Meeting   WB 

Woman  from  Tangiers  Col. 

Woman  in  White  WB 

Women  in  the  Night  FC 

Woman's  Vengeance  UI 

Words  and  Music  MGM 

Wreck  of  the  Hesperus  Col. 

Y 

Years  Between   U-I 

YeUow  Sky  20th-Fox 

You  Gotta  Stay  Happy  U-I 

You  Were  Meant  for  Me  20th-Fox 

Younger  Brothers,  The  WB 

z 

Zamba   Ind. 


4805  Mozart  Story,  The  H.  Holt-W.  Markus  99...  10/8/48 

Outlaw  Country   Lash  LaRue-Fuzzy  St.  John -P.  Stewart  

4705  Prairie,  The  (D)  L.  Aubert-A.  Baxter   76.. 

4801  Return  of  Wildfire,  The  (W)F  R.  Arlen-P.  Morison-M.  B.  Hughes   81.. 

S.  O.  S.  Submarine....  Italian  Navy   

Shep  Comes  Home  Robert  Lowery-Lanny  Rees   62.. 

Thunder  in  the  Pines  George  Reeves-Ralph  Byrd   62.. 

4708  Trail  of  the  Mounties  R.  Hay  den- Jennifer  Holt   42.. 

SELZNICK  RELEASING  ORGANIZATION 

Mr.  Blandings  Builds  His  Dream  House  (C)F.C.  Grant-M.  Loy-M.  Douglas   94.. 

Paradine  Case.  The  (D)A  G.  Peck-A.  Todd-C.  Laughton-Valli  132.. 

COMING 

Portrait  of  Jennie  (D)  J.  Jones-J.  Cotten-E.  Barrymore  

20TH-FOX  CURRENT  1947-'48 

809  An  Ideal  Husband  'T  (C-D)A  P.  Goddard-M.  Wilding-D.  Wynyard...  96... Mar.  '48 

820  Anna  Karenina  (D)A  V.  Leigh-R.  Richardson-K.  Moore  110... May  '48 

817  Arthur  Takes  Over  (C)F  Lois  Collier-Richard  Crane   63... May  '48 

805  Call  Northside  777  (D)A  J.  Stewart-R.  Conte-L.  J.  Cobb  111... Feb.  '48 

801  Captain  from  Castile  (D)F   T.  Power-J.  Peters-C.  Romero  140... Jan.  '48 

807  Challenge,  The   (D)F  T.  Conway-J.  Vincent-R.  Stapley  68... Mar.  '48 

825  Checkered  Coat,  The  (D)A  T.  Conway-N.  Nash-H.  Hatfield   62... July '48 

819  Counterfeiters,  The  (My) A  John  Sutton-Doris  Merrick   74... June  '48 

839  Creeper,  The   (My)  A  E.  Cianelli-O.  Stevens-J.  Vincent   68. .  .Sept. '48 

804  Dangerous  Years  (D)F  William  Halop-Ann  E.  Todd  61... Feb.  '48 

821  Deep  Waters   (D)F  D.  Andrews-J.  Peters-C.  Romero   85... July  '48 

822  Escape  (D)A  Rex  Harrison-Peggy  Cummins   78. .  .Sept. '48 

828  Fighting  Back  (D)F  P.  Langton-J.  Rogers-G.  Gray   68... Aug. '48 

838  Forever  Amber  *T  (D)A  Linda  Darnell-Cornel  Wilde  139. .  .Sept. '48 

815  Fury  at  Furnace  Creek  (W)  V.  Mature-C.  Gray   88... May  '48 

840  Gay  Intruders,  The  (C)A  John  Emery-Tamara  Geva   68. .  .Sept. '48 

806  Gentleman's  Agreement    (D)F  G.  Peck-D.  McGuire-J.  Garfield  118... Mar.  '48 

827  Give  My  Regards  to  Broadway  'T  (C)F  D.  Dailey-C.  Winninger-N.  Guild   89... June  '48 

818  Green  Grass  of  Wyoming  'T  (D)F  P.  Cummins-C.  Coburn-R.  Arthur   89... June  '48 

808  Half  Past  Midnight  (D)F  K.  Taylor-P.  Knudsen-J.  Sawyer   69... Mar.  '48 

816  Iron  Curtain,  The  (D)A  D.  Andrews-G.  Tierney-J.  Havoc  87... May  '48 

813  Let's  Live  Again  (D)F  J.  Emery-J.  Millican-T.  Holmes   68... Apr.  '48 

837  Luck  of  the  Irish,  The  (C)F....  T.  Power-A.  Baxter-C.  Kellaway   99. .  .Sept. '48 

812  Meet  Me  at  Dawn  (C)A  W.  Eythe-S.  Holloway-B.  Campbell         89... Apr.  '48 

824  Mine  Own  Executioner  (D)A  B.  Meredith-K.  Moore-D.  Gray  102... July  '48 

823  Street  With  No  Name,  The  (Doc) A  M.  Stevens-R.  Widmark-L.  Nolan  91... July  '48 

811  Scudda  Hoo,  Scudda  Hay  'T  (D)F  J.  Haver-L.  McCallister-W.  Brennan...  95... Apr.  '48 

810  Sitting  Pretty   (C)A  R.  Young-M.  O'Hara-C.  Webb   84... Apr.  '48 

836  That  Lady  in  Ermine  *T  (M)A  B.  Grable-D.  Fairbanks,  Jr   89... Aug. '48 

814  Thirteen  Lead  Soldiers  (My)F  Tom  Conway-Maria  Palmer   66... Apr.  '48 

802  You  Were  Meant  for  Me  (MC-D)F  J.  Crain-D.  Dailey-O.  Levant   91... Feb.  '48 

826  Walls  of  Jericho,  The  (D)A  Wilde-Darnell-Baxter-Douglas   111. .  .Aug. '48 

829  Winner's  Circle,  The  (Doc)F  Johnny  Longden-Morgan  Fctrley   75... Aug. '48 


.8/6/48   al2/27/47 

.8/13/48   b8/21/48 

10/17/48  ....a7/24/48 

.12/3/48   

.11/5/48   

2/21/48  


 b3/17/48 

.Jan.  '48  bl/3/48 


.all/1/47 


...bll/29/47 
. ...b2/28/48 
....b4/ 10/48 
. ...bl/24/48 
...bll/29/47 
. ...b2/28/48 
. ...b8/14/48 
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....b9/4/48 
...bl2/20/47 

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....b5/29/48 

 b8/7/48 

...blO/16/47 
....b4/10/48 
....b6/19/48 
. . .bll/15/47 
....b5/22/48 
....b4/24/48 

 b3/6/48 

 b5/8/48 

 b3/6/48 

....b9/4/48 
....b3/20/48 
....bl2/6/47 
. ...b6/26/48 

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....b2/28/48 
....b7/17/48 

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....bl/24/48 
....b7/10/48 
. ...b6/19/48 


COMING 

842  Apartment  for  Peggy        (C)F  J.  Crain-W.  Holden-E.  Gwenn   99... Oct. '48  ....b9/ll/48 

846  Belle  Starr's  Daughter  G.  Montgomery-R.  Cameron-R.  Roman  a8/28/48 

847  Bungalow  13   Tom  Conway-Margaret  Hamilton    

Canadian  Pacific  *C  R.  Scott-N.  Olson- V.  Jory  

Chicken  Every  Sunday  D.  Dailey-A.  Young-C.  Holm  a7/17/48 

841  Cry  of  the  City  (D)A  V.  Mature-R.  Conte-F.  Clark   95... Oct. '48   b9/18/48 

Down  to  the  Sea  in  Ships  R.  Widmark-C.  Kellaway-D.  Stockwell.  

Fallen  Idol,  The  (D)A  M.  Morgan-R.  Richardson-B.  Henrey. . .  92  b8/28/48 

Fan,  The   Crain-Sanders-CarroU-Greene  a7/24/48 

848  Jungle  Patrol   C.  Miller- A.  Franz-R.  Jaeckel  

Letter  to  Three  Wives  Darnell-Crane-Lynn-Sothern   a7/17/48 

Man  About  the  House,  A  M.  Johnson-D.  Gray-K.  Moore  94  b6/28/47 

Miss  Mink  of  1949  Jimmy  Lydon-Lois  Collier-Richard  Lane  

Mother  Is  a  Freshman  'T  L.  Young- V.  Johnson-B.  Lawrence   

843  Night  Wind   C.  Russell-V.  Christlne-G.  Gray   68... Oct.  48   a6/5/48 

Prince  of  Foxes  T.  Power-O.  Welles-W.  Hendrix  

844  Road  House   Lupino-Wilde-Holm-Widmark    95  a6/5/48 

Sand   *T  M.  Stevens-C.  Gray-C.  Grapewin  a7/17/48 

Snake  Pit,  The  (D)  O.  deHavilland-L.  Genn-M.  Stevens   alO/11/47 

That  Wonderful  Urge  T.  Power-G.  Tierney-R.  Gardiner  a6/19/48 

This  Was  a  Woman  (D)A  Sonla  Dresdel-Barbara  White  al/24/48 

Trouble  Preferred   C.  Russell-P.  Knudsen-L.  Roberts  a6/19/48 

Tucson  J-  Lydon-P.  Edwards-C.  Russell  a7/17/48 

Unfaithfully  Yours   R-  Harrison-L.  Darnell-R.  Vallee  108  a5/29/48 

845  When  My  Baby  Smiles  at  Me  '»T  Grable-Dailey-Oakie-Havoc   a5/29/48 

While  I  Live  (D)A  T.  Walls-C.  Evans-C.  Raye   85  blO/18/47 

Winslow  Boy,  The  (D)F  R.  Donat-Sir  C.  Hardwicke-B.  Radford.  117  b9/ll/48 

YeUow  Sky   'T  G.  Peck-A.  Baxter-R.  Widmark  a7/17/48 

UNITED  ARTISTS  current 

Arch  of  Triumph  (D)A  Sp  I-  Bergman-C.  Boyer-C.  Laughton  120... Mar.  '48   b2/21/48 

Four  Faces  West  (D)F  J.  McCrea-F.  Dee-C.  Bickford   90. .  .5/15/48   b5/15/48 

Henry  the  Fifth  (D)F  *T  L.  Olivier-R.  Asherson  134  b4/27/46 

Here  Comes  Trouble  'C  (C)F  B.  Tracey-J.  Sawyer-E.  Parnell   50... 4/9/48   b4/17/48 

LafE-Time   W.  Tracy-P.  Morgan-E.  Janssen  110... 4/9/48   

Kings  of  the  Olympics  (Ft.  1)  (Doc.)  F  Bill  Slater— Narrator   65... Apr.  '48  ....bl/24/48 

Man  of  Evil  (D)A  J-  Mason-P.  Calvert-A.  Stephens   90... Jan.  '48  b2/7/48 

Olympic  Cavalcade   Olympic  Stars   July '48   

On  Our  Merry  Way  B.  Meredith-P.  Goddard-F.  MacMurry.  .107. .  .Feb.  '48   b2/7/48 

Pitfall  (D)A   D.  Powell-L.  Scott-J.  Wyatt   80. 

Red  River  (D)F  J-  Wayne-M.  Cltft-W.  Brennan  125. 

Silent  Conflict  (W)F  W.  Boyd-A.  Clyde-R.  Brooks   61. 

Sleep,  My  Love  (D)A  C.  Colbert-D.  Ameche-R.  Cummings. . .  97. 

So  This  Is  New  York  (C)F  H.  Morgan-R.  Vallee-H.  Herbert   80. 

Texas,  Brooklyn,  and  Heaven  (C)A  G.  Madison-D.  Lynn-J.  Dunn   76. 

Time  of  Your  Life  (D)A  J-  Cagney-Wm.  Bendix-J.  Cagney  109. 

Urubu  (D)F   Native  Cast    66. 

Vicious  Circle  (D)A  Conrad  Nagel    77. 

Who  KUled  'Doc'  Robbin?  *C  (C)F  V.  Grey-D.  Castle-G.  Zucco  51. 

COMING 

Angry  God,  The  ,  Alicia  Parla-Casimiro  Ortega  

An  Innocent  Affair  (C)f!  F.  MacMurray-M.  Carroll-C.  Rogers...  90  b9/4/48 

Atlantis,  The  Lost  Continent  Maria  Montez-Jean  Pierre-Aumont  

Borrowed  Trouble   William  Boyd- Andy  Clyde  

Cover-Up   W.  Bendix-D.  O'Keefe-B.  Britton  a8/21/48 

Dead  Don't  Dream,  The  (W)  W.  Boyd-A.  Clyde  

False  Paradise  Wm.  Boyd-Andy  Clyde  

Gallant  Hombre   Duncan  Renaldo-Leo  Carillo    

Gay  Amigo,  The  D.  Renaldo-L.  Carrljlo-Armlda  a8/28/48 

Girl  From  Manhattan,  The  (C-D)A  Lamour-Montgomery-Laughton    81  b9/18/48 

Impact   Donlevy-Raines-Walker-Coburn   

Indian  Scout   George  Montgomery-Ellen  Drew  a8/21/48 

Love  Happy  Marx  Bros.-Massey-Vera  Ellen -Hutton  


.8/19/48   b8/7/48 

.8/26/48   b7/17/48 

.Apr.  '48  ....b4/17/48 

.Jan.  '48  bl/17/48 

.May  '48  ....b5/15/48 

.8/11/48   b7/17/48 

.5/27/48   b5/29/48 

.8/16/48   b8/21/48 

.7/24/48   b5/29/48 

.Apr.  '48   b5/8/48 


Lucky  Stiff   D.  Lamour-B.  Donlevy-C.  Trevor  

Mad  Wednesday  (D)F  H.  Lloyd-R.  Washburn- J.  Conlin   89  b2/22/47 

My  Dear  Secretary  (C)F  L.  Day-K.  Douglas-K.  Wynn   95  b9/ll/48 

Outpost  in  Morocco  George  Raft-AKun  Tamiroff  

Sinister  Journey   Wm.  Boyd- Andy  Clyde  

Strange  Gamble  (W)  W.  Boyd-A.  Clyde-R.  Brooks  al2/13/47 

Too  Late  for  Tears  Scott-DeFore-Miller-Corey   ^  

Vendetta   (D)  Hillary  Brooke-Faith  Domergue  a5/10/47 

UNIVERSAL-INTERNATIONAL  current 

664  Abbott  &  Costello  Meet  Frankenstein  (C)F. .  Abbott-Costello-Chaney-Lugosi    83. 

657  All  My  Sons  (D)A  Edward  G.  Robinson-Burt  Lancaster...  94. 

656  Are  You  With  It?  (M)F  D.  O'Connor-O.  San  Juan-M.  Stewart..  90. 

663  Bad  Sister   M.  Lockwood-I.  Hunter   91. 

653  Black  Bart  *T  (W-D)A  Y.  DeCarlo-D.  Duryea-J.  Lynn   8t...Apr. '48   bl/31/48 

652  Captain  Boycott  (D)F  Stewart  Granger-Kathleen  Ryan  93... Jan. '48  b9/6/47 

655  Casbah    (D)A   Y.  DeCarlo-T.  Martin-P.  Lorre   94... Apr. '48   b3/6/48 

658  Dear  Murderer  (D)A  E.  Portman-G.  Gynt-D.  Price   94... May '48   b6/7/48 

650  Double  Life,  A  (D)A  R.  Colman-S.  Hasso-E.  O'Brien  104. .  .Mar. '48   bl/3/48 

End  of  the  River.  The  (D)A  Sabu-Bibi  Ferreira   80... June '48  ...bll/29/47 

665  Feudin',  Fussin'  and  A-Fightin'  D.  O'Connor-M.  Main-P.  KUbride   78... July '48   

672  For  the  Love  of  Mary  (C)F  Durbin-O'Brien-Taylor-Lynn   90 1/2. .  .Sept. '48  ..b8/28/48 

679  Holiday  Camp   M.  Lockwood-P.  Roc-D.  Price   96... Mar. '48   b8/23/47 

669  Larceny    (D)A  J.  Payne-J.  Caulfield-D.  Duryea   89... Aug. '48   b8/7/48 


.July '48   b7/3/48 

.May '48   b2/21/48 

.May  '48   b3/13/48 

.July '48  bl2/6/47 


659  Letter  from  an  Unknown  Woman  (D)A  Joan  Fontaine-Louis  Jourdan  90... June '48 

666  Man-Eater  of  Kumaon  (D)F  Sabu-W.  Corey-J.  Page   80... July '48 


667  Mr.  Peabody  and  the  Mermaid  {C)A  W 

651  Naked  City,  The  (D)A  B. 

670  One  Touch  of  Venus  (C)A  R. 

661  River  Lady  ■►T  (D)A  Y. 


b4/10/48 
b6/19/48 
b7/10/48 
bl/24/48 
b8/21/48 


..June '48   b5/8/48 

...b9/4/48 
..bl/10/48 
.bl2/13/47 


Powell-A.  Blyth-I.  Hervey   89. .  .Aug.  '48 

Fitzgerald -H.  Duff-D.  Hart   96... Mar. '48 

Walker- A.  Gardner-D.  Haymes          81... Aug. '48 

DeCarlo-D.  Duryea   78 

671  Saxon  Charm,  The  (D)A   R.  Montgomery-S.  Hayward-J.  Payne..  88. . .Sept. '48 

627  Secret  Beyond  the  Door  (D)A  j.  Bennett-M.  Redgrave-A.  Revere          98V2.Feb. '48 

833  Senator  Was  Indiscreet,  The  (C)A  W.  Powell-E.  Raines   83... Jan. '48 

668  Tap  Roots  *T  (D)F  V.  Heflin-S.  Hayward-B.  KarlofE  109. .  .Aug. '48   b6/26/48 

662  Up  in  Central  Park  (C)F  D.  Durbin-D.  Haymes-V.  Price   87... June '48   b5/29/48 

634  Woman's  Vengeance,  A  (D)A  Charles  Boyer-Ann  Blyth   96... Feb. '48  ...bl2/20/47 

COMING 

673  An  Act  of  Murder  (D)A  F.  March-E.  O'Brien-F.  Eldridge   91   b8/28/48 

677  Brothers,  The  (D)A  Patricia  Roc-Will  FyfEe   98  b5/24/47 

636  Bush  Christmas   (D)F  C.  Rafferty-J.  Fernside  76...Dec.  f48  ...bll/29/47 

Corridor  of  Mirrors  (D)A  E.  Portman-E.  Romney  105    b3/27/48 

Countess  of  Monte  Cristo  S.  Henie-O.  San  Juan-F.  Trenkler   . . . .  .a6/19/48 

Criss  Cross  B.  Lancaster- Y.  De  Carlo-D.  Duryea  a9/18/48 

Dulcimer  Street  (D)A  R.  Attenborough-A.  Sim-F.  Compton. . .  112  b8/7/48 

Fame  Is  the  Spur  (D)A  M.  Redgrave-R.  Johns  112  blO/4/47 

Family  Honeymoon   C.  Colbert -F.  MacMurray  a8/14/48 

Good  Time  Girl  (D)A  Jean  Kent-Dennis  Price   92  b5/28/48 

Hamlet   (D)F  Laurence  Olivier-Jean  Simmons  150  b5/15/48 

Hungry  Hill  (D)A  Margaret  Lockwood-Dennis  Price  109  bl/18/47 

Kiss  the  Blood  Off  My  Hands  J.  Fontaine-B.  Lancaster-R.  Newton  a6/19/48 

Lady  Surrenders,  A  (D)A  Margaret  Lockwood-Stewart  Granger.. 113  blO/12/48 

Magic  Bow,  The  (D-M)F  Stewart  Granger-PhyUis  Calvert  106  b9/28/48 

Mexican  Hayride  Abbott  &  CosteUo  7/17/47 

Nicholas  Nickelby  (D)F  Cedric  Hardwicke-Sally  Howes  105..  b3/22/47 

O'Flynn,  The  ...   D.  Fairbanks,  Jr.-H.  Carter-R.  Greene  a8/21/48 

Oh  Say  Can  You  Sing  Sheila  Ryan-Fred  Brady  a5/25/46 

One  Night  With  You  (C)F  Nino  Martini-Patricia  Roc   92  b5/l/48 

Red  Canyon   A.  Blyth -H.  Dufl-G.  Brent  a8/14/48 

Rogues'  Regiment   D.  Powell-M.  Toren-V.  Price  a6/26/48 

Snowbound   R.  Newton-D.  Price   86  

Years  Between,  The  (D)A  M.  Redgrave-V.  Hobson-F.  Robson          87  b9/13/47 

You  Gotta  Stay  Happy  J.  Fontaine-J.  Stewart-E.  Albert  a8/7/48 

WARNER  BROS.  current 

713  Always  Together  (C)F  R.  Hutton-J.  Reynolds   78. 

719  April  Showers  (C)F  J.  Carson-A.  Sothem-R.  Alda  95. 

727  Big  Punch,  The  (D)A  W.  Morris-L.  Maxwell-G.  MacRae   80. 

732  Embraceable  You  (D)A  D.  Clark-G.  Brooks-S.  Z.  Sakall  88. 

717  I  Became  a  Criminal  (D)A  Sally  Gray-Trevor  Howard   78. 

731  Key  Largo  (D)A  H.  Bogart-E.  G.  Robinson-L.  Bacall  101. 

702  Life  With  Father  (C)F  W  PoweU-I  Dunne-E  Taylor  118. 

715  My  Girl  Tisa  (C-D)F  L.  Palmer-S.  Wanamaker-A.  Tamiron..  95. 

728  Romance  on  the  High  Seas  'T  (M)F  J.  Carson-J.  Paiee-D.  DeFore   99. 

802  Rope  *T  (D)A   .  ....J.  Stewart-J.  Dall-F.  Granger   80. 

725  Silver  River  (W)A  Errol  Flynn-Ann  Sheridan  107. 

720  To  the  Victor  (D)A  D.  Morgan- V.  Lindfors-V.  Francen  101. 

714  Treasure  of  Sierra  Madre  (D)A  H.  Bogart-W.  Huston-T.  Holt  127. 

801  Two  Guys  From  Texas  'T  (C)F  J.  Carson-D.  Morgan-D.  Malone  86. 

716  Voice  of  the  Turtle  (C)A  ..R.  Reagan-E.  Parker-E.  Arden  103. 

726  Wallflower  (C)F   J.  Reynolds-R.  Hutton-J.  Paige   77. 

721  Winter  Meeting  (D)A  B.  Davis-J.  Davis-J.  Paige  100. 

724  Woman  in  White,  The  (My)  A  A.  Smith-E.  Parker-S.  Greenstreet  109. 

COMING 

Adventures  of  Don  Juan  'T  (H-R)  Errol  Flynn-Viveca  Lindfors  a2/7/48 

Cleopatra  Arms  David  Niven-Jane  Wyman  a6/26/48 

Decision  of  Christopher  Blake,  The  (D)  A.  Smith-R.  Douglas  alO/11/47 

Fighter  Squadron  'T  Edmond  O'Brien-Robert  Stack  a7/24/48 

Flamingo  Road   J.  Crawford-G.  George-G.  Michael  

Flaxy  Martin   Z.  Scott-V.  Mayo-D.  Kennedy  a7/3/48 

Fountalnhead,  The   G.  Cooper-P.  Neal-R.  Massey  a8/28/48 

Girl  from  Jones  Beach,  The  V.  Mayo-R.  Reagan-E.  Bracken  a7/24/48 

Happy  Times  'T  Kaye-Bates-Slezak-Cobb   

Homicide   R.  Douglas-H.  Westcott-R.  Alda  

House  Across  the  Street  J.  Paige-B.  Bennett-J.  Holden  

Idol  of  Paris  (D)A  Michael  Rennie-Beryl  Baxter  105  b2/28/48 

John  Loves  Mary  Reagan-Carson-Neal-Morris   a5/l/48 

804  Johnny  Belinda  (D)A  J.  Wyman-L.  Ayres-C.  Bickford  ....  104. .  .10/23/48   b9/18/48 

June  Bride   B.  Davis-R.  Montgomery-B.  Lyon  a7/10/48 

Kiss  In  the  Dark  Jane  Wyman-David  Niven  

Look  for  the  Silver  Lining  *T  J.  Haver-R.  Bolger-G.  MacRae  a7/3/48 

Montana  'T   Errol  Flynn- Alexis  Smith  

My  Dream  Is  Yours  'T  Carson-Day-Bowman-Arden   a6/26/48 

Night  Beat   W.  Douglas-A.  Hale-R.  Alda  a8/28/48 

Night  Unto  Night  (D)  Ronald  Reagan- Viveca  Lindfors  a5/10/47 

One  Last  Fling  A.  Smith-Z.  Scott-J.  Backus  a5/22/48 

One  Sunday  Afternoon  *T  Dennis  Morgan-Janis  Paige  a5/22/48 

803  Smart  Girls  Don't  Talk  (D)A  V.  Mayo-B.  Bennett-R.  Hutton   81... 10/9/48   b9/18/48 

Somewhere  in  the  City  V.  Lindfors-E.  O'Brien- V.  Mayo  

South  of  St.  Louis  'T  J.  McCrea-A.  Smith-Z.  Scott  a7/24/48 

Two  Guys  and  a  Gal  *T  D  Morean-J.  Carson-D.  Day  

Under  Capricorn  'T  Ingrid  Bergman-J.  Cotten-M.  Wilding   ........*...'.'. 

Whiplash   (D)  UTX-A-rsP    <-Marke-A.  Snuth-S   Z.  Sakall  ..an/i/4'7 

Younger  Brothers,  '  "  1^ *fi3n  •  Morris-J.  Paige-B.  Bennett    a7/24/48 


.1/10/48  . . . .bl2/20/47 

.3/27/48   b3/13/48 

.6/26/48   b5/29/48 

.8/21/48   b7/31/48 

.3/6/48   b7/ 12/47 

.7/31/48   b7/10/48 

.8/14/48   b8/16/47 

.2/7/48   bl/24/48 

.7/3/48   b6/12/48 

.9/25/48   b8/28/48 

.5/29/48   b5/8/48 

.4/10/48   b4/3/48 

.1/24/48   bl/10/48 

.9/4/48   b8/7/48 

.2/21/48  ....bl2/27/47 

.6/12/48   b5/22/48 

.4/24/48   b4/ 10/48 

.5/15/48   b4/24/48 


SHOWMEN'S    TRADE  REVIE>^ 

MISCELLANEOUS 
FEATURES 

Listing  of  features  of  foreign  ana 
U.  S.  origin  not  distributed  by  ma- 
jor outlets.  Titles  are  followed.  Is 
parentheses,  by  name  of  country  at 
origin  and  U.  S.  national  distributor; 
names  of  stars,  running  time,  and 
date  of  issue  in  which  review  ap- 
peared, in  that  order. 
A  FRIEND  WILL  COME  TONIGHT 

(Lopert)  Michel  Simon,  Ikladeleln« 

Sononge.  92.  b7/17/48. 
ALL'S  WELL   (U.  S.-Independenti 

D.  Lamour-C.  Laughton 

BLIND  DESIRE  (France-Dlsclna 
Int'l)  Jean-Louis  Barbault-Edwlga 
Feuillere.  88.  b6/12/48. 

CRIME  AND  PUNISHMENT  (Swe- 
den-Film Rights  Int'l.)  H.  Faust- 
man-G.  Wallgren.  107.  b3/20/48 

DAMNED,  THE  (France-Discina) 
H.  VidaNF.  Marley.  105.  b5/l/48 

DAY  OF  WRATH  (Denmark- 
Schaefer).  L.  Movin-T.  Roose.  WO, 
b5/l/48 

DIE  FLEDERMAUS  (Germany-Art- 
kino)  M.  Harrell-J.  Heesters.  86 
b3/30/48 

FANNY  (France-Sirltsky)  Ralmu-P. 

Fresnay.  124.  b2/21/48 
FARREBIQUE    (France  -  Slrltslty) 

Non-pro.  cast.  90.  b3/6/48 
FIGHT  NEVER  ENDS,  THE  (U.  S.- 

W.    Alexander)    Joe  Louis-MUb 

Bros.  70.  b2/28/48 
FIRST    OPERA    FILM  FESnVAL 

(Italy-Classic).  T.  Gobbi-P.  Mal- 

carini.  95.  b5/29/48 

FRANCOIS  VILLON  (France-Crea- 
tive) S.  Reggiani-R.  Faure.  81. 
b8/28/48 

FRIC-FRAC  (France-Oxford).  Fer- 

nandel-Arletty.  90.  b6/5/48 
GREEN  PROMISE  (U.  S.-Independ- 

ent).  W.  Brennan-M.  Chapman. 
IDIOT,    THE  (France-European 

Copyrights)  G.  PhiUippe-E.  Feiai- 

lere.  92.  b2/14/48 

ILLEGALS,    THE     (U.  S.-Mayer- 

Burstyn)    T.    Torres-Y.  Mikalo- 

witch.  75.  b7/10/48 
JANS     MONSON     IN  AMERICA 

(Sweden-Scandia).  E.  Persson-S. 

Olin.  103.  b4/17/48 
JENNY    L  A  M  O  U  R  (France-Vog 

FUms)  L.  Jourdan-S.  Renant.  102. 

b2/14/48 

LAUGH,  PAGLIACCI  (Italy-ConU- 
nental)  A.  Valli-B.  Glgll.  83 
b3/lS/48 

LOST  HAPPINESS  (Italy-Satumla) 
L.  Cortese-D.  Sassoli.  75.  b3/6/48 

MARIUS  (France-Sirltizky  Int'l). 
Raimu-P.  Fresnay.  128.  b5/15/48 

MURDERERS  AMONG  US  (Ger- 
many-Artkino)  H.  Knef-E.  Bor- 
chert.  84.  b8/28/48 

NAIS  (France-Sirltizky-Infl).  Fer- 
nandel-J.  Pagnol.  105.  b6/19/48 

PAIS  AN  (Italy-Mayer-Bur.)  C. 
Sazio-R.  Von  Loon.  118.  b2/28/48 

PASSIONNELLE  (France-Distin- 
guished) O.  Joyeaux-Alerme.  82, 
b2/21/48 

PORTRAIT  OF  INNOCENCE 
(France-Sirltzky-Int'l)  Louis  Car- 
lettl-Gllbert  GU.  90.  b6/12/48. 

PREJUDIC:E  (U.  S.  -  independent) 
D.  Bruce-M.  Marshall. 

PRIVATE  LIFE  OF  AN  ACTOR 
(France  -  Siritzky) .  S.  Guitry  -  L. 
Marconi.  102.  b9/18/48 

QUIET  WEEKEND  (England-Distin- 
guished) D.  Farr-F.  CeUier.  83. 
b8/28/48 

ROOM  UPSTAIRS,  THE  (France- 
Lopert).  M.  Dietrich-J.  Gabin.  90. 
b6/5/48 

ROSSINI  (Italy-Best)  N.  Besozzi-P. 

Barbara.  95.  b2/14/48 
SHOWTIME  (England-English 

Films).   A.   Todd-R.   Greene.  91. 

b6/5/48 

SPIRIT  AND  THE  FLESH,  THE 
(Italy-Variety)  G.  Cervi-D.  Sassoli. 

98.  b8/28/48 
STORY  OF  LIFE,  THE  (U.  S.-Cru- 

sades)  J.  Crehan-W.  McKay.  67. 

b7/10/48 

STRANGE  VICTORY  (U.  S.-Target) 
V.  Richardson-C.  McGregor.  73. 
b7/24/48 

THEY  ARE  NOT  ANGELS  (France- 
Siritzky-Infl) .  P.  Blanchard-R. 
Bussleres.  130.  b5/29/48 

VOYAGE  SURPRISE  (France-Duke 
Inter*!)  J.  Henrl-Duval.  80.  b3/13/M 


WHERE    WORDS    FAIL  (Spain- 
Lopert)    E.    Muino-I.    Bertini.  90. 
b8/2R/48 

ZAMBA     (U.    S. -Independent).  J. 

Hall-G.  Cooper. 
BRIGHTON    ROCK    (England).  R. 
Attenborough-H.  Baddeley.  92. 

bl/3/48 

EASY  MONEY  (England) .  G.  Gynt- 

D.  Price.  94.  b3/6/48 

GHOSTS  OF  BERKELEY  SQUARE 

(England).  R.  Morley-F.  Aylmer. 

90.  bll/1/47 
LOVES  OF  JOANNA  GODDEN,  THE 

(England).  G.  Withers-J.  Macal- 

lum.  85.  b6/21/47 
MARK  OF  CAIN,  THE  (England). 

E.  Portman-S.  Gray.  88.  bl/17/48 
MRS.  FITZHERBERT  (England).  P. 

Graves-J.  Howard.  99.  b2/14/48 

NEWSREEL  SYNOPSES 

(Released  Wednesday,  Sept.  22) 

MOVIETONE  (Vol.  31,  No.  75)— A 
"marked"  man  (Mikhail  Samarin)  talks; 
East-West  clashes  in  Berlin ;  President 
greets  "Youth  of  the  Year" ;  Miss  Tru- 
man opens  "first  voter"  drive;  Maine 
woman  wins  Senate  election ;  Ground 
broken  in  New  York  for  U.N.  capital; 
Oil  tanks  explode  in  California;  "Mrs. 
America"  chosen  at  Asbury  Park; 
Sports:  New  York  Giants  top  Chicago 
Bears  at  football  (except  Washington, 
D.  C.) — Charles  beats  Bevins  in  heavy- 
weight bout  (Washington,  D.  C.  only) 
— Motorcycle  hill  climbing. 
NEWS  OF  THE  DAY  (Vol.  20,  No. 
205) — Ground  broken  for  U.N.  home  in 
New  York;  First  world  citizen;  Turmoil 
in  Berlin;  Progress  rides  the  rails; 
Woman  wins  Senate  seat;  Mrs.  America 
of  1948;  Fire  disasters;  Sports:  Youth 
of  the  year — "Iron  horse"  jockeys  com- 
pete. 

PARAMOUNT  (No.  8)— Newest  on 
the  rails;  Elections — "as  Maine  goes  so 
goes  .  .  .  ?";  Campaign  for  packages 
aids  European  needy;  Ground  broken  for 
U.N.  capital;  Youth  of  the  year;  Brand- 
enburg Gate  incident  in  Berlin ;  Czecho- 
slovakia mourns  Benes;  Giants  trims 
Bears  at  charity  football  game. 
UNIVERSAL  (Vol.  21,  No.  170)— 
200,000  pay  homage  to  Pope;  Flames 
rip  Dutch  warehouse;  New  luxury  train 
takes  bow;  Mrs.  America  for  1948; 
Government  honors  railroad;  Mathias 
"Youth  of  the  Year" ;  Gay  nineties 
festival  held;  Giants  claw  Bear  grid- 
ders. 

WARNER  PATHE  (Vol.  20,  No.  10) 
— The  battle  of  the  rallies  in  Berlin ; 
Benes,  Czech  president,  dies;  People 
in  the  news:  Garry  Davis,  Bob  Mathias; 
Fashions  for  fall;  Sports:  Joe  Louis 
picks  Ezzard  Charles  as  probable  suc- 
cessor— Underdog  N.  Y.  Giants  trap  the 
Chicago  Bears. 

ALL  AMERICAN  (Vol.  6,  No.  309)— 
Boy  Scout  awarded  medal  and  scholar- 
ship for  heroism ;  Worn  out  jalopies  are 
destroyed  in  giant  bonfire;  Mothers  get 
information  on  proper  diet  at  hospital 
class;  Leigh  Ward  wins  talent  search; 
Citizens  present  scroll  to  Senator  Brooks ; 
Harlem  celebrates  annual  West  Indies 
day. 

TELENEWS  (Vol.  2,  No.  38)— Fate- 
ful issues  await  U.N.  Paris  sessions  on 
assassination  of  Bernadotte,  on  Italy, 
India,  Korea  and  Berlin :  DeGauUe  asks 
new  French  elections;  Overseas  briefs; 
U.  S.  political  campaign  opens;  Strike 
violence  in  California;  Air  Force  anni- 
versary; Football:  Chicago  Bears  vs. 
Washington  Redskins. 


(Released  Saturday,  September  25) 
MOVIETONE  (Vol.  31,  No.  76)— Tru- 
man speaks  in  Iowa;  Dewey  starts  tour 
of  west;  French  Communist  demonstra- 
tion ends  in  violence:  Assassination  of 
Bernadotte  shocks  world;  Marshall  given 
Humanitarian  award  by  Variety  Clubs; 
Sports:  Chicago  Bears  beat  Washington 
Redskins — Pendleton  rodeo  in  Oregon — 
International  Tuna  Cup  matches  in 
Nova  Scotia. 

NEWS  OF  THE  DAY  (Vol.  20,  No. 
206)  —  Bernadotte  assassination  shocks 
the  world ;  Riots  mark  new  crisis 
in  France;  Humanitarian  award  for 
Marshall;  Bathing  beauties  give  lens 
fans  a  dizzy  day;  Sports:  New  tennis 
champs — Texas  U  routs  Louisiana  State. 
PARAMOUNT  (No.  9)  —  Presidential 
race  quickens  as  Truman  and  Dewey 
swing  west  on  big  tours;  Babes  in  the 
news;  Marshall's  busy  days;  Bernadotte 
assassination  rocks  U.N. ;  671  m.p.h.  as 
jet  plane  sets  world  speed  mark. 
UNIVERSAL  (Vol.  21,  No.  180)  — 
Bernadotte  slain ;  Truman  and  Dewey 
on  campaign  roundup ;  Air  speed  record ; 
Marshall  gets  award;  Sports  —  Tuna 
fishing — Football. 

WARNER  PATHE  (Vol.  20,  No.  11) 
— Truman  and  Dewey  on  tour;  Berna- 
dotte assassinated;  People  in  the  news: 
Secretary  Marshall — General  D'Giull"-— 
Harold  Stasspn ;  Nation  marks  Air 
Force  dav:  Sports:  Football — tennis — 
boxing — rodeo. 


RE-ISSUES  (Nationally  Released) 


Time 
Mins. 


Rel. 
Date 


Orlg 
Rel. 
Date 


ASTOR  PICTURES 

Aces  Wild   Harry  Carey    63... 4/30/48   1937 

Frontiers  of  '49  "Wild  Bill"  Elliott  1/1/49   1939 

In  Early  Arizona  "Wild  Bill"  Elliott  3/1/49   1938 

Law  Comes  to  Texas,  The  "Wild  Bill"  Elliott  10/1/48   1939 

Lone  Star  Pioneers  "Wild  Bill"  Elliott  12/1/48   1939 

Man  from  Tumbleweeds  "Wild  Bill"  Elliott  2/1/49   1940 


Pecos  Kid   Fred  Kohler,  Jr   59... 4/25/48 

Pioneers  of  the  Frontier  "Wild  Bill"  Elliott  5/1/49 

Return  of  Daniel  Boone  "Wild  Bill"  Elliott  11/1/48 

Taming  of  the  West  "Wild  Bill"  EUiott  4/1/49 

Toll  of  the  Desert  F.  Kohler,  Jr.-B.  Mack  55... 6/1/48 

Wagon  Trail   Harry  Carey    58... 5/30/48 


.19S 

.1940 
.1941 
.1939 
.1»ST 
.1935 


FILM  CLASSICS 

Border  Wolves   Bob  Baker    56. 

Challenge,  The   J.  Gardner-M.  Clare   78. 

Deep  in  the  Heart  of  Texas  J.  M.  Brown-Ritter   61. 

Drums  *T   Sabu-R.  Massey   

Eagle  Squadron   R.  Stack-D.  Barrymore  109. 

Four  Feathers  *T  J.  Duprez-R.  Richardson  

Gun  Justice   Ken  Maynard    61. 

Gung-Ho   R.  Scott-R.  Mitchum   87. 

Honor  of  the  Range  Ken  Maynard    63. 

Last  Stand   Bob  Baker    57. 

Man  Who  Reclaimed  Head  C.  Rains- J.  Bennett  

Pony  Post   Johnny  M.  Brown   60. 

Singing  Outlaw   Bob  Baker    57. 

Tower  of  London  B.  KarlofE-B.  Rathbone  

Wheels  of  Destiny  Ken  Maynard    65. 


..8/15/48   1938 

..5/20/48   1939 

..7/15/48   1942 

..7/20/48   1938 

..6/11/48   1943 

..7/20/48   1938 

..9/15/48   1934 

..6/11/48   1943 

..4/15/48   

..9/15/48   1938 

..7/1/48   1935 

..8/15/48   1940 

..4/15/48   

..7/1/48   1939 

..7/15/48   1934 


METRO-GOLDWYN-MAYER 

823  Tarzan's  New  Adventure  J.  WeismuUer-M. 

822  Tarzan's  Secret  Treasure  J.  Weismuller-M. 


O'Sulllvan   70. 

O'SuUlvan  81. 


.Apr. 
.Apr. 


'48 
'48 


.1943 
.1941 


MONOGRAM 

4711  Sign  of  the  Wolf  M.  Whalen-G.  Bradley   69... 5/2/48   1941 


PARAMOUNT 

R7-3508  Crusades,  The 


.L.  Young-H.  WUeoxon  126... June  '48 


.1935 


REALART  PICTURES 

1290  Captive  WUd  Woman  J.  Carradine-Aquanetta   60. 

1250  Corvette  K-225   R.  Scott-B.  Fitzgerald  98. 

1210  Driuns  of  the  Congo  S.  Erwin-O.  Munson  >  61. 

796  Magnificent  Brute   J.  McLaglen-B.  Barnes   78. 

361  Sea  Spoilers   J.  Wayne-N.  Grey   63. 

871  Wings  Over  Honolulu  R.  Milland-W.  Barrie   78. 


.Apr.  '48   1943 

.May  '48   1941 

.Apr.  "48   1941 

.Apr.  '48   1936 

.Apr.  '48   1938 

.May  '48   19S7 


RKO  RADIO 

892  Baipbl  'T   Disney  Feature  Cartoon. 

882  Border  G-Man  (W)  G.  O'Brien-L.  Day  

818  Bring  'Em  Back  Alive  Frank  Buck  

881  Gun  L.aw  (W)  G.  O'Brien-R.  Oehman... 

884  Lawless  Valley  (W)  G.  O'Brien   

883  Painted  Desert  (W)  G.  O'Brien-L.  Day  

886  Timber  Stampede  (W)  G.  O'Brlen-M.  Reynolds.. 

885  Trouble  in  Sundown  (W)  G.  O'Brien- W.  Bond  


70. 
60. 


60. 


80. 


.1943 
.19S« 
.1933 
.1931 
.IIH 
.19M 

.19W 


SCREEN  GUILD  PRODUCTIONS 

S-7  Duke  of  West  Point  L. 

S-5  Flirting  With  Fate  J. 

HC23  Hidden  Gold   W. 

S-4  King  of  the  Turf  A. 

HC20  Law  of  the  Pampas  W. 

S-8  Miss  Annie  Rooney  A. 

HC19  Range  War   W. 

HC18  Renegade  Trail  (W)  W. 

S-3  Runaway  Daughter   B. 

HC21  Santa  Fe  Marshal  W. 

HC22  Showdown,  The   W. 

HC24  Stagecoach  War   W. 

S-6  That's  My  Boy  J. 


Hayward-J.  Fontaine  108. 

E.  Brown-B.  Roberts   72. 

Boyd-R.  Hayden  62. 

Menjou-D.  CosteUo   89. 

Boyd-R.  Hayden  79. 

Temple-W.  Gargan  88. 

Boyd-R.  Hayden..  69. 

Boyd-G.  Hayes  60. 

Stanwyck -R.  Yoimg   71. 

Boyd-R.  Hayden   70. 

Boyd-R.  Hayden   66. 

Boyd-R.  Hayden   64. 

Durante-R.  Tauber   81. 


20TH  CENTURY-FOX 

830  Belle  Starr   R.  Scott-G.  Tiemey  87. 

834  Blood  and  Sand  T.  Power-L  .Darnell  125. 

831  Frontier  Marshal   R.  Scott-N.  Kelly  71. 

835  I  Wake  Up  Screaming  B.  Grable-V.  Mature   82. 

832  Rose  of  Washington  Square  :  T.  Power-A.  Faye  86., 

833  Slave  Ship   W.  Baxter- W.  Beery  92. 

WARNER  BROS. 

730  Flowing  Gold   J.  Garfield-P.  O'Brien  82.. 

729  God's  Country  and  the  Woman  G.  Brent-B.  Roberts  71.. 

723  The  Fighting  69th  J.  Cagney-P.  O'Brien  78.. 

72?  Valley  of  the  Gifnts  W.  Morxis-C.  Trevor.   .  .79.. 


.10/1/48   1938 

.9/3/48   1938 

.8/27/48   1940 

.8/20/48   1939 

.6/3/48   1939 

.10/1/48   1942 

.5/7/48   1939 

.4/10/48   1839 

.8/20/48   

.6/25/48   1940 

.7/30/48   1940 

.10/22/48   1940 

.9/3/48   


.June  '48   1941 

.Aug. '48   1941 

.June  '48   1939 

.Aug.  "48   1941 

.July  '48   1939 

.July  '48   ..1937 


.7/17/48   1940 

.7/17/48   193S 

.5/8/48   19S8 

.5/8/48   ...lOiO 


1947-48  SHORT  SUBJECT  BOOKING  GUIDE 


Releases  (grouped  in  series  of  which  they  are  a  part)  listed  under  name  of 
distributor.  Reading  from  left  to  right  are:  distributor's  release  number; 
title  of  subject;  running  time  in  minutes;  release  date;  date  of  issue  of 
Showmen's  Trade  Review  in  which  data  concerning  the  subject  appeared. 


■tl.  No.    Title  Rel.  Date  Data 

ASTOR  PICTURES 

Jimmy  FIdler's  Personality 

Parade  (20)   12/20   

Boss  Comes  to  Dinner  (10)  4/1   

Makers  of  Destiny  #1(171/2)  5/1  6/5 


COLUMBIA 

SPECIAL  MUSICAL  FEATURETTE  (1) 

9451  A  Voice  Is  Born  (IWz)--  1/15   

THREE  STOOGES  COMEDIES  (8) 

9401  Brideless  Groom  (Wa) . . .  9/11   

9402  Sing  a  Song  of  Six 

Pants  (17)   10/30  12/20 

9403  All  Gummed  Up  (IS)  12/11  12/20 

9404  Shivering  Sherlocks  (17) ...  1/8  6/5 

9405  Pardon  My  Clutch  (15)...  2/26  6/19 

9406  Squareheads  of  the  Round 

Table  (IS)    3/4  6/5 

9407  Fiddlers  Three  (17)  5/6  6/5 

9408  The  Hot  Scots  (17)  7/S  7/31 

ASSORTED  &  ALL-STAR  COMEDIES  (17) 

9431  Rollins  Down  to 

Reno  (I61/2)    9/4   

9432  Hectic  Honeymoon  (17)...  9/lS   

9421  Wedding  Belle  (17)  10/9  1/17 

9422  Should  Husbands 

Marry?  (17)   11/13  12/20 

9423  Silly  Billy  (18)   1/29  6/19 

9424  Two  Nuts  in  a  Rut  (18)...  2/19  6/12 

9425  Tall,  Dark  and 

Gruesome  (16)    4/15  6/5 

9426  Crabbin'  in  the  Cabin  (IS) .  5/13  6/19 

9427  Pardon  My  Lamb  Chop  (    ) .  6/10  7/10 

9433  Wife  to  Spare  (16)  11/20  12/20 

9434  Wedlock  Deadlock  (16)  12/18  2/14 

9435  Radio  Romeo  (VIV2)  12/25   

9436  Man  or  Mouse  (IS)   1/15  6/19 

9437  Eight  Ball  Andy  (iT/z)...  3/11  6/19 

9438  Jitter  Bughouse  (17)          4/29  6/12 

9439  The  Sheepish  Wolf  (I71/2) . .  5/27  6/19 

9440  Flat  Feat  (I71/2)   6/24  7/31 

COLOR  RHAPSODIES  (3) 

9501  Swiss  Tease    (6)   9/11   

9502  Boston  Beany  (6)  12/4  12/20 

9503  Flora  (7)    3/18  6/19 

COLOR  PHANTASIES  (3) 

9701  Kitty  Caddy  (6)  11/6  12/20 

9702  Topsy  Turkey  (61/2)  2/5 .   

9703  Short  Snorts  on 

Sports  (6/2)    6/3  7/10 

COLOR  FAVORITES  (Re-Issues)  (8) 

9601  Dreams  on   Ice   (6/2)  10/30   

9602  Novelty  Shop  (6I/2)  11/20   

9603  Dr.   Bluebird    (8)  12/18   

9604  In  My  Gondola  (7/2)   1/22   

9605  Animal  Cracker  C  reus  (7)  2/19   

9606  Bon  Bon  Parade  (8I/2) . . .  4/S   

9607  House  That  Jack  Built  (7) .  5/6   

9608  The  Untrained  Seal  (7^2)-  7/15   

THRILLS  OF  MUSIC  (8) 

9951  Boyd  Raeburn  &  Orch.  (11)  9/18   


9952  Claude  Thornhill  & 

Orch.  (11)   10/30   

9953  Lecuona  Cuban 

Boys  (IO1/2)   11/13  12/20 

9954  Skitch  Henderson 

Orch.  (10)   12/11  2/14 

9955  Charlie  Barnet  & 

Orch.  (10/2)                    1/15  6/5 

9956  Ted  Weems  & 

Orchestra  (lO/z)              3/25  6/5 

9957  Gene  Krupa  Orch.  (10)  6/10  7/10 

9958  Tony  Pastor  Orch.  (10) . . .  7/22  8/28 


SCREEN  SNAPSHOTS  (10) 


9851 

Hollywood  Cowboys  (91/2) 

.  9/4 

9852 

Laguna,  U.  S.  A.  (91/2). 

.10/9 

12/20 

9853 

Out  of  This  World 

Series  (9)   

11/27 

12/20 

9854 

Off  the  Air  (10)  

12/18 

12/20 

9855 

Hawaii  in  Hollywood  (10) 

.  1/22 

6/5 

9856 

Photoplay's  Gold  Medal 

Awards  (91/2)   

,  3/18 

9857 

Smiles  and  Styles  (10) . . . 

.  4/1 

6/5 

9858 

Hollywood  Honors 

Hersholt  (8)   

5/6 

6/12 

9859 

Hollywood   Party  (9)  

6/10 

7/10 

9860 

Hollywood  Friars  Honor 

George  Jessel  (9/2)  •  •  • 

.  7/8 

7/31 

WORLD  OF  SPORTS  (9) 


9801 

Cinderella    Cagers  (91/2). 

.  9/25 

9802 

Ski   Demons  (9)  

10/23 

12/20 

9803 

11/13 

12/20 

9804 

Navy  Crew  Champions  (10) 

12/25 

2/14 

9805 

Rodeo  ThrMIs  and 

Spills  (91/2)   

1/29 

6/5 

9806 

Net  Marvels  (9)  

3/11 

6/19 

9807 

Champions  in  the 

Making  (8I/2)   

5/23 

6/19 

9808 

No  Holds  Barred  (9) .  .  .  . 

6/17 

7/10 

9809 

7/15 

7/31 

FILM  NOVELTIES 

(8) 

9901 

Aren't  We  All?  (IOI/2).. 

.11/27 

COMMUNITY  SINGS  (9) 

9S51 

9/4 

S652 

No.  2— April  Showers  (9).  10/2 

^553 

No.  3— Peg  0'  My 

Heart  (9)   

11/6 

12/20 

Rel.  No.    Title                       Rel.  Date  Data 

9654  No.  4 — When  You  Were 

Sweet  16   (9/2)  12/4  12/20 

9655  Feudin'  and 

A-Fightin'    (IOI/2)   1/8  6/19 

9656  Civilization  (    )                  2/12  6/5 

9657  I'm  Looking  Over  a 

Four-Leaf  Clover  (9/2)  ■■  4/29  6/5 

9658  Manana  (9)                        6/3  6/19 

9659  California  Here  I  Come  (9)  8/12  8/28 

SERIALS  (IS  Chapteis)  (4) 

9120  The  Sea  Hound   9/4   

9140  Brick   Bradford   12/18  1/17 

9160  Tex  Granger    4/1   

9180  Superman  (Sp.)    7/15   


METRO-GOLDWYN-MAYER 

MGM  TECHNICOLOR  CARTOONS  (11) 

W-931  Slap  Happy  Lion  (7)  9/20   

W-932  The  Invisible  Mouse  (7)..  9/27  11/22 
W-933  King  Size  Canary  (  )....12/6  2/14 
W-934  The  Bear  and  the  Bean  (7) .  1/31  4/3 

W-935  What  Price  Fleadom?  (6).  3/20   

W-936  Make  Mine  Freedom  (10).  4/24  6/12 

W-937  Kitty  Foiled  (8)   5/1  6/12 

W-938  Little  'Tinker  (8)   5/15  7/24 

W-939  The  Bear  and  the  Hare  (7) .  6/26  7/24 

W-940  The  Truce  Hurts  (7)  7/17  9/4 

W-941  Half-Pint  Pygmy  (7)  8/7   

TRAVELTALKS  (4) 

T-911  Visiting  Virginia  (9)  11/29  11/22 

T-912  Cradle  of  a  Nation  (9)  12/13  3/6 

T-913  Cape  Breton  Island  (9)....  5/8  7/24 

T-914  Chicago,  the  Beautiful  (10) .  7/31  8/21 

THE  PASSING  PARADE  (5) 

K-971  Miracle  in  a  Corn 

Field  (8)   12/20  3/6 

K-972  It  Can't  Be  Done  (10)...  1/10  4/3 
K-973  Goodbye  Miss  Turlock  (10).  1/24  4/3 

K-974  My  Old  Town   (9)   2/7  4/3 

K.975  Souvenirs  of  Death  (10) . .  6/19  7/24 

GOLD  MEDAL  CARTOONS  (Reissues)  (6) 

W-921  Goldilocks  and  the  Three 

Bears  (11)   11/22   

W-922  The  Fishing  Bear  (8)  12/20   

W-923  The  Milky  Way  (8)   2/14   

W-924  The  Midnight  Snack  (9)..  3/27   

W-925  Puss  'N'  Toots  (7)   4/24   

W-926  The  Bowling  Alley  Cat  (8).  6/12   

PETE  SMITH  SPECIALTIES  (10) 

S-951  Football  Thrills  No.  10  (8).  9/6   

S-952  Surfboard   Rhythm    (8)  10/18  11/22 

S-953  What  D'Ya  Know?  (9).... 11/18  11/22 
S-954  Have  You  Ever 

Wondered?  (9)     

S-955  Bowling  Tricks   (10)  1/10  4/3 

S-956  I  Love  My  Mother-in- Law 

But  (8)    2/7  5/1 

S-957  Now  You  See  It  (Tech.)  (9)  3/30   

S-958  You  Can't  Win  (9)   5/29  6/12 

S-959  Just  Suppose  (9)   7/17  9/4 

S-960  Football  Thrills  No.  11 

(9)    8/21  8/21 

MUSICAL  MERRY-GO-ROUND  (6) 
M-981  Freddy  Martin,  Keenan 

Wynn  (10)    2/14  6/5 

M-982  Tex   Beneke    (10)   2/13  6/5 

M-983  Ray  Noble,  Buddy 

Clark  (11)    6/26  7/24 

M-984  Martin  Block's  Musical 

Merry-Go-Round  (10)..  7/17  S/28 

TWO  REEL  SPECIALS  (2) 

A-901  Drunk   Driving   (21)  3/27   

A-902  Going  to  Blazes  (21)   4/24  6/12 


PARAMOUNT 

PACEMAKERS  (6) 
K7-1  It  Could  Happen  to 

You  (11)   10/3   

K7-2  Babies,  They're 

Wonderful  (11)   11/14  11/22 

K7-3  Bundle  From  Brazil  (11) ...  1/2  1/17 

K7-4  Musical  Miracle  (11)  3/12   

K7-5  A  Model  Is  Born  (7)   5/28  6/26 

K7-6  Neighbor  to  the  North  (13) . .  7/22  7/24 

POPULAR  SCIENCE  (6) 

J7-1  Radar  Fisherman  (10)  10/17  11/22 

J7-2  Desert  Destroyers   (11)  12/16.. 12/20 

J7-3  Streamlined   Luxury    (10) . . .  2/20  3/6 

J7-4  Fog  Fighters  (10)   4/2  6/5 

J7-5  The  Big  Eye  (10)   5/21  6/12 

J7-6  Flying  Wing   (10)   S/6  9/11 

SPORTLIGHTS  (10) 

R7-1  Riding  the  Waves  (10)  10/3  11/22 

R7-2  Running  the  Hounds  (11)... 10/31  11/22 

R7-3  Five  Fathoms  of  Fun  (10)..  11/28  1/17 
R7-4  Stop,  Look  and  Guess 

'Em  (10)   12/5  1/17 

R7-5  All  American  Swing 

Stars  (10)    1/16  4/3 

R7-6  Double  Barrelled  Sport  (10) .  2/20  4/3 

R7-7  Big  Game  Angling  (10)         3/26  6/5 

R7-8  Riding  Habits  (10)   4/30  6/5 

R7-9  Big  League  Glory  (10)  6/11  7/10 

R7-1Q  Her  Favorite  Pools  (10)         7/30  8/7 


Rel.  No.    Title  Rel.  Date  Data 

UNUSUAL  OCCUPATIONS  (6) 

L7-1  Hula  Magic  (11)  11/7  11/22 

L7-2  Bagpipe  Lasses   (11)  1/2  3/6 

L7-3  Modern  Pioneers  (11)  2/13  6/5 

L7-4  Nimrod  Artist  (10)   4/16  6/5 

L7-5  Feather  Finery  (10)   5/14  6/26 

L7-6  Aerial  Hot  Rods  (10)  8/13  9/11 

SPEAKING  OF  ANIMALS  (6) 

Y7-1  Dog  Crazy   (11)  10/3   

Y7-2  Ain't  Nature  Grand  (10)... 11/14  11/22 

Y7-3  Monkey  Shines  (9)  12/12  /1/17 

Y7-4  Home  Sweet  Home  (10)  2/6  3/6 

Y7-5  'Tain't  So  and  'Tain't 

True  (10)    4/16  6/5 

Y7-6  As  Headliners  (10)   6/18  7/3 

NOVELTOONS  (8) 
Technicolor 

P7-1  Santa's  Surprise  (9)  12/5  1/17 

P7-2  Cat  O'Nine  Ails  (8)   1/9  1/17 

P7-3  Flip  Flap   (8)   2/23  6/5 

P7-4  We're  in  the  Honey  (S)  3/19  6/5 

P7-5  The  Bored  Cuckoo  (8)  4/9  6/5 

P7-6  There's  Good  Boo's 

Tonite  (9)    4/23  6/5 

P7-7  Land  of  the  Lost  (7)   5/7  6/12 

P7-S  Butterscotch  and  Soda  (7)..  6/4  6/26 


POPEYE  (8) 

E7-1  All's  Fair  at  the  Fair  (S).. 12/19  12/20 

E7-2  Olive  Oyl  for  Pres  dent  (7) . .  1/30  1/17 

E7-3  Wigwam  Whoopee  (8)   2/27  6/5 

E7-4  Pre- Hysterical  Man   (9)         3/26  6/5 

E7-5  Popeye  Meets  Hercules  (7).  6/18   

E7-6  A  Wolf  in  Sheik's 

Clothing  (8)    7/30  8/7 

E7-7  Spinach  vs.  Hamburgers  (8).  S/27  9/11 

E7-8  Snow  Place  Like  Home  9/3   

SCREEN  SONG  (8) 

X7-1  The  Circus  Comes  to 

Clown   (7)   12/26  1/17 

X7-2  Base  Brawl  (7)   1/23  4/3 

X7-3  Little  Brown  Jug  (8)   2/20  4/3 

X7-4  The  Golden  State  (S)  3/12  6/5 

X7-5  Winter  Draws  On  (7)  3/19  6/5 

X7-6  Sing  or  Swim  (7)   6/4  6/26 

X7-7  Camptown   Races    (8)   7/16  8/7 

X7-8  The  Lone  Star  State  (9)          8/20  9/11 

MUSICAL  PARADES  (5) 

FF7-1  Samba-Mania   (IS)    2/27  4/3 

FF7-2  Footlight  Rhythm  (19)  4/9  6/5 

FF7-3  Gypsy  Holiday   (19)   6/25  7/3 

FF7-4  Tropical  Masquerade  (16) . .  S/6  9/11 

FF7-5  Big  Sister  Blues  (    )  10/1   


RKO  RADIO 


FLICKER  FLASHBACKS  (7) 


84201  No.  1  (10)   

10/24 

12/20 

S4202  No.  2  (9)   

12/5 

1/17 

84203  No.  3  (9)   

1/16 

4/3 

84204  No.  4  (9)   

2/27 

6/5 

84205  No.  5  (S)    

4/9 

6/5 

84206  No.  6  (9)   

5/21 

6/26 

S4207  No.  7  (9)   

.  7/2 

9/4 

THIS  IS  AMERICA 

(13) 

S3101  Border  Without 

Bayonets  (16)   

11/14 

12/20 

83102  Switzerland  Today  (IS).. 

12/12 

1/17 

83103  Children's  Village  (19)... 

1/9 

3/6 

83104  Operation  White 

Tower  (IS)   

2/6 

3/6 

S3105  Photo  Frenzy  (16)   

3/5 

5/1 

83106  Funny   Business  (IS) 

4/2 

6/5 

83107  Democracy's   Diary  (16). 

4/30 

6/19 

83108  Cr  me   Lab  (17)   

5/28 

6/26 
7/3 

83109  Letter  to  a  Rebel  (16)... 

6/25 

S3110  Sports  Golden  Age  (17) . . 

7/23 

8/28 

83111  Glamour  Street  (16)  

9/11 

SPORTSCOPES  (13) 

84301  Ski   Holiday   (8)   9/19   

84302  Golf  Doctor   (8)  10/17   

84303  Quail   Pointers   (8)  11/14  12/20 

84304  Pin  Games   (8)  12/12  1/17 

84305  Racing  Day  (8)                   1/9  3/6 

84306  Sports  Coverage   (8)  2/6  3/6 

84307  Teen  Age  Tars  (9)              3/5  5/1 

S430S  Doggone  Clever  (8)              4/2  6/19 

84309  Big  Mouth  Bass  (8)             4/30  6/19 

84310  Muscles  and  the  Lady  (9).  5/28  6/26 

84311  Ladies  in  Wading  (8)           6/25  7/31 

84312  Athletic  Varieties  (8)           7/23  8/28 

84313  Strikes  to  Sparc  (8)  8/20   

MUSICAL  JAMBOREES  (Revivals)  (7) 

84401  Enric  Madrlguera  & 

Orch.  (8)    9/5   

84402  Tommy  Tucker  Time  (8)... 10/3   

84403  Johnny  Long  &  Orch.  (8)..  10/31   

84404  Duke  Elligton  (9)  11/28   

S4405  Jerry  Wald    &Orch.  (9)... 12/26   

84406  Ray  McKinley  &  Orch.  (8).  1/23   

84407  Dick  Stabile  &  Orch.  (8)..  2/20   

LEON  ERROL  (4) 

83701  Bet  Your  Life  (14)  1/16  4/3 

83702  Don't  Fool  Your  Wife  (18) .  3/5  6/5 
S3703  Secretary  Trouble  (17)  4/9  6/5 


Rel.  No.    Title                       Rel.  Date  Da!»  t 

EDGAR  KENNEDY  (6)  I 

83401  Mind  Over  Mouse  (17)  11/21  1/lJ 

83402  Brother  Knows  Best  (17)..  1/2  4/3 


83403  No  More  Relatives  (IS)...  2/6  5/1 

83404  How  to  Clean  House  (18) . .  5/14  6/26 

53405  Dig  That  Gold  (17)  6/25  I/SI 

53406  Home  Canning  (16)             8/6  8/28 

RAY  WHITLEY  REVIVALS  (4) 

S3501  Molly  Cures  a  Cowboy  (19).  9/5   

83502  Musical  Bandit  (16)  10/10   

83503  Corralling  a  School 

Marm   (14)   11/14   

83504  Prairie  Spooncrs  (13)  12/19   

SPECIAL  (3) 

S3601  20  Years  of  Academy 

Awards  (19)   4/2  6/1 

83S01  Basketball  Headliners  of 

1948  (18)                     4/23  6/19 

842  Louis-Walcott  Fight 

Picture  (19)    6/26   

83901  Football  Highlights  of  1947 

(20)   12/12   

WALT  DISNEY  CARTOONS  (6) 
Reissues 

84701  Hawaiian  Holiday  (8)  10/17   

84702  Clock  Cleaners  (8)  12/12  2/U 

84703  Little  Hiawatha  (9)  2/20   

S4704  Alpine  Climbers  (10)  4/2   

84705  Woodland  Cafe  (7)               5/14  6/U 

84706  Three  Little  Pigs  (  )  


REPUBLIC 

SERIALS  (4) 

791  G-Men  Never  Forget 

(12  Chapters)    1/31 

792  Dangers  of  the  Canadian 

Mounted   (12  Chapters).  4/24 

793  Dick  Tracy  Returns  (15 

Chapters)    7/17 


CARTOONS  (1) 
Trucolor 

761  It's  A  Grand  Old  Nag  (8). 12/20  12/a 


20th  CENTURY-FOX 

MOVIETONE  ADVENTURES 

8201  Horizons  of  Tomorrow  (8).  9/12  12/20 

8202  The  3  R's  Go  Modern  (9).. 11/7   

8203  Sky  Thrills  (9)                  3/  5A 

8204  Majesty  of  Yellowstone  (9).  7/  6/19 

8251  Holiday  in  South 

Africa  (8)    8/22   

8252  Home  of  the  Danes  (8)  10/17   

8253  Jungle  Closeups   (8)  12/12  5/1 

5254  Copenhagen 

Pageantry  (T)   (8)  1/  5/1 

8255  Scenic  Sweden  (T)   (8)...  6/  6/19 

8256  Riddle  of  Rhodesia  (T)  (S)  7/  9/4 

8257  Bermuda  (T)    (8)               8/  9/4 

5255  Desert  Lights  (T)  (8)  8/  8/28 

SPORTS  REVIEW 

8301  Gridiron  Greatness  (9)  8/1   

8302  Olympic  Class  (10)             2/  5A 

8303  Everglades  Adventure  (9)   5/1 

8304  Football  Finesse  (10)  9/  8/21 

8351  Vacation  Magic  (8)   9/26   

8352  Aqua  Capers  (T)  (8)  1/  5/1 

8353  Playtime  in 

Scandinavia  (T)  (8)  4/  6/5 


TERRYTOONS 
Technicolor^ 

8501  One  Note  Tony  (7)   2/ 

8502  Talking  Magpies  in  Flying 

South    (7)    8/15 

8503  Mighty  Mouse  in  a  Date 

for  Dinner  (7)   8/29 

8504  Talking  Magpies  in  Fishing 


by  the  Sea  (7)  

.  9/19 

1/17 

S505  Mighty  Mouse  in  the  First 

.10/10 

1/17 

8506  Talking  Magpies  in  the 

Super  Salesman   (7) . . . 

.10/24 

1/17 

8507  Mighty  Mouse  in  a  Fight 

to  the  Finish  (7)  

11/14 

1/17 

8508  The  Wolf's  Pardon  (7) . . . . 

,12/5 

1/17 

8509  Mighty  Mouse  in  Swiss 

Cheese  Family 

.12/19 

5/1 

8510  Talking  Magpies  in  Hitch 

Hikers  (7)   

.12/12 

6/S 

8511  Mighty  Mouse  in  Lazy 

Little  Beavers  (7)  

.12/26 

6/5 

.  1/ 

6/5 

8513  The  Talking  Magpies  in 

Taming  the  Cat  (7) . . . 

.  1/ 

6/5 

8514  Mighty  Mouse  and  the 

.  3/ 

6/19 

S515  Chipper  Chipmunk,  The  (7)  3/ 

8/21 

8516  Hounding  the  Hares  (7).. 

.  4/ 

6/19 

8517  Mighty  Mouse  in  the 

Feudin'  Hillbillies  (7). 

.  4/ 

6/19 

8518  Mystery  in  the 

•  H 

6/19 

.  61 

6/15 

8520  A  Sleepless  Night  (7) . . . . 

.  6/ 

8/2J  " 

tl.  No.    Title  Rel.  Date  DaU 

8521  The  Witch's  Cat  (7)             7/  9/4 

8522  Magpie  Madness  (7)            7/  8/28 

8523  Mighty  Mouse  in  Love's 

Labor  Won   (7)                8/  9  11 

TERRYTOONS 

Technicolor-Reissues 

8531  The  Butcher  of  Feville  (7) . .  5/   

8532  Mighty  Mouse  in  the  Green 

Line  (7)    5/ 

DRIBBLE  PUSS  PARADE 

8901  Album  of  Animals  (8).... 11/21  ... 

8902  Dying  to  Live  (9)              5/  6  1 

FEMININE  WORLD 

8601  Something  Old — Someth  ng 

New  (8)                          2/  5/1 

8602  Fashioned  for  Action  (8)..  4/  6/5 

MARCH  OF  TIME 

1  Is  Everybody 

Listening?  (19)                 9/5  9/6 

2  T-Mcn  in  Action  (18)  10/3  10/4 

3  End  of  an  Empire  (18)  10/31  11/1 

4  Public  Relations  .  .  .  This 

Means  You!   11/28  12/20 

5  The  Presidential  Year  (    ).  12/26  12/23 

6  The  Cold  War  (    )   1/   

7  Marriage  and  Divorce  (    ).  2/20  3/6 

8  Crisis  in  Italy  (    )   3/   

9  Life  W  th  Junior  (    )  4/   

10  Battle  for  Greece  (17)   5/   

11  The  Fight  Game  (19)           5/  6/26 

12  The  Case  of  Mrs. 

Conrad  (18)    7/   

13  White-Collar  Girls  (18)...  8/6  8/7 


UNITED  ARTISTS 

LANTZ  CARTUNES  (7) 

The  Bandmaster  (7)  12/  1/17 

The  Mad  Hatter  (7)   2/  /6/19 

Pixie  Picnic   (7)   6/5 

Banquet  Busters  (7)   6/19 

Kiddie  Koncert  (7)   6/5 

Wacky  Bye  Baby  (7)   7/16   

Wet  Blanket  Policy  (7)   8/27   


UNIVERSAL-INTERNATIONAL 

NAME  BAND  MUSICALS  (13) 

3301  Alvino  Rey  and  Orch.  (15) 

3302  Drummer  Man  (15)  

3303  Carlos  Molina  &  His 

Orch.  (15)   

3304  Tex  Beneke  &  His 

Orch.  (15)   

3305  Woody  Herman  &  His 

Orch.  (15)   

3306  Reg  Ingle  &  His  National 

Seven  (15)   

3307  Tex  W  lliams  and  His  Orch 

in  Western  Whoopee  (15) 

3308  Jimmy  Dorsey  &  Orch.  (  ). 

TECHNICOLOR  CARTUNES 
Reissues 

3321  Knock  Knock  (7)   3/ 

3322  Syncopated  Sioux  (7)   5 ' 

3323  Woody  Woodpecker  (7)   7/ 

THE  ANSWER  MAN  (8) 

3391  Wind,  Curves  and  Trapped 

Doors   (10)   12/22 

3392  Hall  of  Fame  (10)   1/19 

3393  Men,  Women  & 

Motion   (10)    3/15 

3394  Flood  Water  (10)   4/26 

3395  Mighty  Timber  (10)   6/21 

3396  Rockets  of  the  Future  (10)  7 '5 

3397  Water  Battlers  (7)   8/16 

3398  Home  of  the  Iceberg  (  ) . . .  S/23 


10/22 

2/14 

12/3 

2/14 

12/13 

2/14 

3/3 

6  19 

3/31 

6/16 

6/19 

6 '23 

7  31 

8/18 

(5) 


2/14 


6/19 
7/31 
7/31 

9/18 


Rel.  No.  Title 


Rel.  Date  Data 


VARIETY  VIEWS  (8) 

3341  Tropical  Harmony  (9)   9/2?  11/22 

3342  Chimp  Aviator   (9)  1117  U/22 

3343  Brooklyn  Makes 

Capital    (27)    2-^  6  19 

3344  Whatta   Built    (10)   6/7  6  19 

3345  Copa  Carnival    (9)   6  28  7/31 

3345  Paris  on  the  Plata  (  )   7/12   

3347  Gaucho  Fiesta  (  )   8/16   

SING  AND  BE  HAPPY  SERIES  (8) 

3381  Spotlight  Serenade  (10) .  . .  3/29   

3382  Singing  the  Blues  (10)...  5  7/31 

3383  River  Melodies  (8)   7/5  7/31 

MUSICAL  WESTERNS  (3) 

3351  Hidden  Valley  Days  (27)..  2/5  6/19 

3352  Powder  River  Gunfire  (24).  2/26   

3353  Echo   Ranch   (25)   4/1  6/19 

SPECIALS  (2) 

3201  Snow  Capers  (19)   2/18  6/lS 


WARNER  BROS. 

TECHNICOLOR  SPECIALS  (8) 

4001  Celebration  Days   (20)          1/31  2/14 

4002  Soap  Box  Derby  (20)  10/18   

4003  Teddy,  the  Roughrider  (20).  2/21   

4004  King  of  the  Carnival  (20).  4/3   

4005  Calgary  Stampede  (20)   5/29   

4006  A  Day  at  the  Fair  (20)...  7/3  7,24 

4007  The  Man  From  New 

Orleans  (19)    9 '4   

4008  My  Own  United  States  (20).  10/16  9/18 

MEMORIES  FROM  MELODY  LANE  (6) 

4201  A  Song  of  the  West  (10) . .  9/27   

4202  An  Old  Time  Song  (10).. 12/27   

4203  A  Song  About  the 

Moonlight   (10)                  1/24  3/6 

4204  Grandfather's  Favor  les   ...  3/13  6/5 

4205  A  Stephen  Foster 

Song  (10)                        5  3  6/19 

4206  A  Song  From  the 

Movies  (10)    7/17   

BLUE  RIBBON  HIT  PARADE  (13) 
(Revivals)  Technicolor 

4301  Dangerous  Dan  McFoo  (7). 12  20  ... 

4302  Hobo  Gadget  Band  (7)   1/17   

4303  Little  Pancho  Vanilla  (7) .  3  20   

4304  Don't  Look  Now  (7)   4/10   

4305  Curious  Puppy  (7)   4/24   

4306  Circus  Today  (7)   5/22   

4307  Little  Blabber  Mouse  (7)..  6/12   

4308  The  Squawkin"  Hawk  (7) .  .  7/10   

4309  A  Tale  of  Two  Kitties  (7) .  7  '31   

4310  Pigs  in  a  Polka  (7)   8/14   

4311  Greetings  Bait  (7)   8/28   

4312  Hiss  and  Make  Up  (7)....  9/18   

4313  Hollywood  Steps  Out  (7).. 10/2   

JOE  McDOAKES  COMEDIES  (6) 

4401  So  You  Want  to  Be  a 

Salesman  (10)    9/13   

4402  So  You  Want  to  Hold  Your 

Wife   (10)   11/22  12/20 

4403  So  You  Want  An 

Apartment  (10)                 1/3  3/6 

4404  So  You  Want  to  Be  a 

Gambler  (10)    2/4   

4405  So  You  Want  to  Build  a 

House  (10)    5/15   

4406  So  You  Want  to  Be  a 

Detective  (10)    6/26   

SPORTS  PARADE  (13) 
Technicolor 

4501  Las  Vegas  Frontier 

Town  (10)   11/1   

4502  Action  in  Sports  (10)  12/13   

4503  A  Nat  on  on  Skis  (10) ....  7/31   

4504  Sun  Valley  Fun  (10)   2^14   

4505  Trip  to  Sportland   (10)  ...  3/6  6/5 

4506  Ride,  Ranchero.  Ride  (10).  3/20  6/5 

4507  Holiday  for  Sports   (10) .  .  4  17  6/19 

4508  Built  for  Speed  (10)   6 '5   

4509  Fighting  Athletes  (10)          5/1  6/19 

4510  The  Race  Rider  (10)            6/19  7/24 


Rel.  No.  Title 


Rel.  Date  Dati 


4511  Playtime  in  Rio  (10)   8/14   

4512  Sports  Down  Under  (10) .  .  9/18   

4513  Gauchos  of  the 

Pampas  (10)   10/9   

MELODY  MASTERS  BANDS  (8) 

4601  Freddy  Martin  &  His 

Orch.   (10)    9/13   

4602  Swing  Styles  (10)  10/25   

4603  Borrah  Miiievitch  &  Har. 

Sch.    (10)   12/6   

4604  Rubinoff  and  His 

Viol  n   (10)    1/10   

4605  Artie  Shaw  &  His 

Oich.   (10)    2  7   

4606  Henry  Busse  &  His 

Orch.    (10)    5/15   

4607  The  Saturday  Night  Swing 

Club  (10)    6/19   

4608  Joe  Reichman  &  His 

Orch.  (10)    7/17   

MERRIE  MELODIES  (18) 
Cinecolor 

4702  Bone  Sweet  Bone  (7)             5/22  7/24 

4704  Up-Standing  Sitter  (7)  7/3   

4707  Dough  R,iy  Me-Ow  (7)  8/14   

4709  Odor  of  the  Day  (7)  10/2   

4712  Daffy  Dilly   (7)  10/30  ..... 

MERRIE  MELODIES 
Technicolor 

4701  Nothing  But  the  Tooth  (7)  5/1 

4703  The  Shell-Shocked  Egg  (7)  7/10 

4704  The  Rattled  Rooster  (7)...  6  26 
4706  You  Were  Never 

Duckier  (7)    8/7  ... 

4708  The  Pest  That  Came  to 

Dinner  (7l    9  11  ... 

4710  The   Foghorn  Leghorn   (7)  10,9   

4711  A  Lad  in  His  Lamp  (7)... 10/23   

L.  T.  TECH.  CARTOON 

4713  Kit  for  Cat  (7)  11/6   

4714  Stupor  Salesman  (7)  11/20   

M.M.  BUGS  BUNNY  SPEC  A  L 

4715  Riff  Raffy  Daffy  (7)  11,27   

4719  Hot  Cross  Bunny  (7)   8 

4720  Hare  Splitter   (7)   9/25   

ADVENTURE  SPECIALS  (6) 

Techmcolor 

4801  Land  of  Romance  (10)....  9/6 

4802  Beautiful   Bali    (10)  11/15  12/2i 

4803  Dad  Mir>ds  the  Baby  (10)  12/20  ... 

4804  What's  Hatchin'?  (10)          2/28  ... 

4805  Rhythm  of  a  Big  City  (10).  3/27  6/5 

4806  Living  With  Lions  (10) ...  6/5  7/2i 

1948-49 

COLUMBIA 

THREE  STOOGES  COMEDIES 

1401  Heavenly  Daze  (I6V2)   9/2   

1402  I'm  a  Monkey's  Uncle  (16). 11/7   

ASSORTED  &  ALL-STAR  COMEDIES 

1421  Billie  Gets  Her  Man  (17)..  9/9   

1422  Go  Chase  Yourself  (17) ...  .11/14   

COMEDY  FAVORITES 
Reissues 

1441  Pest  from  the  West  (18  V2)  9/30   

1442  Ay  Tank  Ay  Go  (16)  11/21   

ONE-REEL  SPECIAL 

1551  Candid  Microphone  (11)...  11/21   

COLOR  RHAPSODIES 

1501  Pickled  Puss  (6V2)   9/2   

COLOR  FAVORITES 
Reissues 

1601  The  Stork  Takes  a 

Holiday  (8)    9/9  .... 

1602  Swing  Monkey  Swing  (8)... 11/14   

VERA  VAGUE  LAFF  TOURS 

1751  A  Lass  in  Alaska  (IO1/2) ..  11/28   


Rel.  No.  Title 


Rel.  Date  Dati 


WORLD  OF  SPORTS 

1801  D'ving  Champions  (  )   9 '23 

1802  Acrobatic  Babies  {    )  11/14 

THRILLS  OF  MUSIC 
1951  Elliot  Lawrence  &  Orch.  (  )  9/23 
SCREEN  SNAPSHOTS 

1851  Hollywood  Holiday  (  )  9/2 

1852  A  Day  at  C.B.S.   (91/2) ..  .11/7 

COMMUNITY  SINGS 

1651  Baby  Face  (9)   9  16 

1652  My  Happiness  (    )  11/21 

SERIALS 
1120  Congo  Bill  (15  Chapters) .  .11/28 

PARAMOUNT 

NOVELTOON 

P8-1  The  Mite  Makes  Right  (  ).. 10/15 
P8-2  Hector's  Hectic  Life  (  )... 11/19 

P8-3  Old  Shell  Game  (  )  12/17 

SCREEN  SONG 
XS-1  Readin'  'Ritin'  and 

Rhythmetic   (  )   10/22 

SPEAKING  OF  ANIMALS 

Y8-1  The  Gnu  Look  (  )  10/29 

G.  RICE  SPORTLIGHT 

R8-1  Hot  Rod  Speedsters  (  )  11/5 

RS-2  Acrobatic   lllini    (  )  12/10 

POPEYE 

ES-1  Robin  Hood-Winked   (  )  11/12 

E8-2  Symphony  in  Spinach  (  )...  12/31 
UNUSUAL  OCCUPATIONS 

L8-1  The  Glass  Orchestra  (  )  11/26 

POPULAR  SCIENCE 
J8-1  Solar  Secrets  (  )  12/24 

RKO  RADIO 

WALT  DISNEY  CARTOONS 
RcissuGS 

94101  Pluto's   Purchase   (7)  7/9 

94102  The  Trial  of  Donald 

Duck  (7)    7/30 

94103  Catnap  Pluto  (6)   8/13 

UNITED  ARTISTS 

LANTZ  CARTUIJES 

Playful  Pelican  (7)  10/S 

Dog  Tax  Dodgers  (7)  11/19 

Wild  &  Woody  (7)  12/31 

Scrappy  Birthday  (7)  2/11 

Drooler's  Delight   (7)  3/25 

WARNER  BROS. 

TECHNICOLOR  SPECIALS 

Reissues 

5001  Sons  of  Liberty  (20)  11/20 

JOE  McDOAKES  COMEDIES 

5401  So  You  Want  to  Be  in 

Politics  (10)   10/23 

5402  So  You  Want  to  8e  on  the 

Radio  (10   11/6 

MERRY  MELODIES 
Hen  House  Henery  (7)...  9/11 
SPORTS  PARADE 
5501  Jungle  Man  Killers  (10).. 11/6 
ADVENTURE  SPECIALS 
5801  Mysterious  Ceylon   (10) .  . .  9/25 
FEATURETTES 

5101  Football  Magic  (20)   9/11 

5102  Grandfather's  Follies  (20).  11/13 

SPORTS  NEWS  REVIEWS 

5601  Roaring  Wheels  (10)  10/2 

BLUE  RIBBON  CARTOONS 
Reissues 

5301  An  Itch  in  T  me  (7)  10/30 

M.M.  BUGS  BUNNY  SPECIAL 
Rebel  Rabbit  (7)  


Plan  Legitimate  Theatre 
To  Train  Movie  Hopefuls 

Legitimate  theatre  training  for  youthful  as- 
pirants, who  will  thereby  gain  valuable  ground- 
work for  films,  is  currently  being  planned  in 
Hollywood  by  a  committee  which  includes 
David  O.  Selznick_  Gregory  Peck  Jerry  Wald, 
Mel  Ferrer,  Ray  Milland,  Alan  Miller. 

The  committee  now  discussing  general  pol- 
icy and  financing,  would  open  a  "prestige"  the- 
atre in  Beverly  Hills,  either  by  building  a  new 
structure  or  converting  an  old  one. 


VIEWS  ON  NEW  SHORT  SUBJECTS 


Barnes  to  Photograph 
New  DeMille  Spectacle 

George  Barnes  has  been  named  director  of 
photography  for  Cecil  B.  DeMille's  "Samson 
and  Delilah,"  which  is  scheduled  to  get  under- 
way soon.  Hedy  Lamarr  heads  the  cast  of  the 
Technicolor  film  along  with  Victor  Mature^ 
George  Sanders  and  Henry  Wilcoxon. 


HEAVENLY  DAZE  (Col.— 1401)  Three  Stooges 
Comedy.  17  mins.  Shemp  Howard's  spirit  can't  enter 
Heaven  until  he  reforms  the  Stooges  who,  back  on 
earth,  are  trying  to  sell  their  new  invention,  a  fountain 
pen  that  writes  under  whipped  cream.  Release  date, 
9/2/48. 

BILLIE  GETS  HER  MAN  (Col.— 1421)  AU-Star 
Comedy.  17  mins.  A  comedy  of  errors  in  which  Billie 
Burke,  as  a  worrisome  mother,  thinks  her  daughter, 
Jan,  is  going  to  have  a  baby  when,  actually,  she  is 
only  trying  to  buy  a  puppy.  Jan's  poor  boy  friend  is 
in  for  it  too,  making  amusing  complications.  Release 
date,  9/9/48. 

PICKLED  PUSS  (Col.— 1501)  Color  Rhapsody. 
mins.    In  this  subject  a  cat  and  mouse  are  good  bud- 
dies and  have  a  grand  time  blowing  bubbles  and  en- 
gaging in  many  comic  antics.    Release  date,  9/2/48. 

ELLIOT  LAWRENCE  AND  ORCHESTRA  (Col.— 
1951)  Thrills  of  Music.  10  mins.  Disc  Jockey  Fred 
Robbins  takes  the  Elliot  Lawrence  Orchestra  on  a 
turntable  spree  while  Mindy  Carson  sings  "Gypsy  in 
My  Soul"  and  .Man  Dale  warbles  "Oh  Marie." 

JIMMY  DORSEY  &  ORCHESTRA  (Univ.— 3308) 
Name  Band  Musical.  15  mins.  Jimmy  Dorsey  and 
his  newly-formed  recording  orchestra  with  the  Mello- 
Larks,  and  singers  Dottie  O'Brien  and  Bill  Lawrence 
give  out   with   some  favorite   juke-box  hits :    "Am  I 


Blue,"  a  comedy  number,  "We  Hate  Cowboy  Songs," 
a  romantic  ballad,  "Quien  Sabe"  and  a  grand  finale 
of  the  fast  "Jamboree  Jones"  by  Johnny  Mercer, 
making  a  variety  of  tuneful  entertainment. 

CHARLIE  BARNET  AND  ORCHESTRA  IN  RED- 
SKIN RHUMBA  (Univ.— 3309)  Name  Band  Musical. 
15  mins.  Vocalists  Virginia  Maxey  and  Clark  Dennis 
are  featured  with  Barnet's  Cardinal  Recording  Or- 
chestra in  such  popular  numbers  as  "Redskin  Rhumba," 
"Skyline."  "Jeepers  Creepers."  "Peg  of  My  Heart" 
and  "Jealousy."    This  should  "send"  them. 

ROCKETS  OF  THE  FUTURE  (Univ.— 3396)  An- 
swer Man  Series.  8  mins.  A  thorough  briish-up  on 
rockets,  a  demonstration  of  fencing  techniques,  an 
illustration  of  how  snakes  bite  and  lessons  on  how 
to  train  a  dog  contribute  to  the  wide  interest  of  his 
short. 

PARIS  ON  THE  PLATA  (Univ.— 3346)  Variety 
View  No.  6.  9  mins.  Ben  Grauer,  announcer  of  radio 
fame,  is  narrator  in  this  travel-film  about  the  "Paris 
of  South  America,"  Buenos  Aires.  Its  streets,  race- 
tracks, military  strength,  welcoming  ceremonies  and 
the  raising  of  live-stock  are  all  shown  in  shots  of 
scenic  beauty.  Entertainment  by  the  city's  famous 
Diligenti  Quintuplets  who  sing,  play  and  dance  brjng 
the  short  to  a  close. 


9/18 
9/11 


9/18 
9/18 


9/18 
9/18 
9/18 

9/18 

9/18 
9/18 


Coca-Cola  in  the  Fox  Rivoli  Theatre,  Van  Nuys,  California 


MAKE  YOUR  LOBBY  FATTEN  YOUR  PROFIT 

C^oca-Cola  in  the  lobby  has  increased 
revenue  and  profit  for  every  type  of 
theatre  in  the  United  States. 

How  could  it  be  otherwise?  Every- 
body likes  Coca-Cola.  When  people 
are  having  a  good  time,  Coke  fits 
naturally  into  the  picture.  Exhibitors 
have  found  that  there  is  a  pretty  defi- 
nite percentage  of  their  patrons  who 
will  pause  and  enjoy  Coca-Cola. 


Vendorlator  242 
Coin  Cooler 


Let  US  give  you  ALL  the  facts 
about  this  new  source  of  profits. 
Write  National  Sales  Department, 
The  Coca-Cola  Company,  515  Madi- 
son Ave.,  New  York  22,  N.  Y.,  or  get 
in  touch  with  your  Coca-Cola  bottler. 

*        *  * 

Coke  =  Coca-Cola 

"Coca-Cola"  and  its  abbreviation  "Coke"  are 
the  registered  trade-marks  which  distinguish 
the  product  of  Thf  Coca-Cola  Company. 


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